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One. 
And welcome everybody to another

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smart money Circle show. 
I'm Adam sarhan with me. 

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Today is Jason Wilkie who's the 
founder and CEO of Dave.com and 

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it's a public train of thought. 
The Ada V is a thicker Jason. 

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Welcome to the show. 
Hey thanks for having me. 

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I really appreciate it so Dave 
can sorry. 

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Dave Jason, can you tell us a 
little about how you found it? 

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Dave and your story and how you 
got to where you are today Yeah,

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well, I'm a I'm a lifelong 
entrepreneur. 

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I started building companies 
when I was in my dorm room in 

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college and that first business 
was a company called one day 

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sports which would help to 
liquidate golf product from 

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major retailers at a 
significantly discounted price 

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in a daily deal typesetting. 
So we would sell last year's 

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clubs for 50% off for 24 hours 
or until it was sold out. 

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And the next deal would be that 
the next day or until the other 

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product sold out. 
It was a great business model 

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sort of as a senior in school 
and sold out. 

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When I got out of college that 
Journey led to quite a few 

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overdraft fees. 
While I was trying to build a 

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business pay for all my 
expenses, traveling back from 

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San Francisco and I always had 
in the back of my mind that my 

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bank is terrible. 
I've been with them for 15 plus 

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years. 
I'm getting hit with all these 

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overdraft fees and there had to 
be a better way. 

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And so Dave was really the 
Genesis of a lot of personal 

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pain points related to Consumer 
Finance and love it. 

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So, tell us a little about Dave,
if you don't mind what you guys 

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do and the value proposition, 
all that fun stuff. 

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Yeah. 
So today, Dave is a company with

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over 8 million members, we are 
an app that is specialized in, 

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in next-generation, banking 
services, for our customers to 

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avoid overdraft, fees minimum 
balance fees, and have a much 

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better platform. 
Is powered by Rai underwriting 

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engine and our anchor, feature 
of our checking account, we 

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offer to customers is called 
extra cash and that is a five 

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hundred dollar cash advance that
comes with no interest. 

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No credit check, which our 
customers can tap into at any 

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time to pay for things like 
rent, gas, groceries. 

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And we found that to be an 
incredible differentiator when 

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it came to watching us versus 
the incumbents we actually 

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started off as just a Insights 
tool and capture van solution 

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for existing bank account. 
So you would download Dave 

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connector Chaser, Wells, Fargo 
account as opposed to overdraft 

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to your Chase account and paying
them a 34 dollar fee for, as 

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little as $5 of overdraft, you 
would come to us for hundreds of

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dollars of Interest free 
overdraft protection. 

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It was no surprise that our 
number one, most requested 

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feature for our members was for 
us to launch our own checking 

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account. 
That was the vision from day one

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and we saw such huge customer 
demand. 

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We finally realize that Vision 
last year and launched a 

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checking account, I'm to all 
members and it's been a wild 

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success for us. 
I love that. 

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So members come to you, let's 
talk about the customer 

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acquisition process. 
How do you acquire new members? 

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What are some of the ways that 
are effective for you? 

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As far as bringing new members 
on the platform? 

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Great question. 
So, we found that launching a 

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new checking account, would be 
very expensive from a cost per 

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acquisition perspective, Banks. 
Pay hundreds of dollars about 

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thousands of dollars to Market 
their Banks. 

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They have celebrity endorsers. 
We never thought we would be 

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able to compete without raising,
billions of dollars to go pay 

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that several hundred dollar 
account opening cost we'd seen 

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many other Neo Banks launched 
before us and not be successful 

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either. 
And so we really want to go to 

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market with something. 
That was you Unique and every 

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person we found this country has
had a problem with overdraft at 

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one point or another. 
What we found though, is the 

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unique innovation of Dave. 
Where was that customers 

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actually like over Jap? 
They just hate the idea of 

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paying a $34 feet of their bank 
and sometimes upwards of a 

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hundred dollars per day. 
Right? 

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So that's, we basically launched
a more of a trojan horse 

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approach, whereas opposed A 
launching, the full checking 

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account and spending, all this 
money on employees and 

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infrastructure all that. 
Just focus on over chapter and 

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Taxation as our first product. 
And at the time we launched 

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there was this brand new 
technology called Platt which 

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helps you to connect to people's
external accounts. 

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And I figured by Bank, I'm with 
him for 15 years, I have enough 

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transactions going in there. 
They know I'm a low risk 

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customer. 
Why do you have to charge me 

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such a huge amount of money when
they know that I'm good for it, 

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right? 
So that was the impetus. 

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We said we're going to. 
We're going to give you that 

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overdraft protection for free. 
We're going to use your some 

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data from your account and put 
that into an AI model to spit 

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out, effectively a risk. 
Or if you're good to pay us back

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and we've had wild success with 
that. 

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We've had over 65 million. 
People are sorry, 65 million, 

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cash advances taken out from 
Dave. 

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Since we launched five years ago
across, our eight million 

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members, and we are resonating 
billions of dollars per year to 

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help people, and are saving 
customers billions of dollars in

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the meantime. 
That approach of focusing on 

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overdraft protection, right. 
Led to us having a CAC of about 

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fifteen to twenty dollars 
compared to the hundreds of 

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dollars at a bank. 
God, yeah. 

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Someone engages with our 
overdraft protection product, 

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their likelihood of want him to 
open up in and use our checking 

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account is very strong. 
So, just so that our model is so

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much more efficient than the 
incumbent sit at Mazda, to keep 

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our cost structure low and keep 
our prices. 

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A fraction of the incumbent 
Banks, which is Were being so 

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successful. 
Yeah, no. 

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That makes perfect sense. 
And then you also offer other 

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things as well as the side 
hustle and things of that 

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nature. 
Can you speak to that a little 

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bit, please? 
Yeah, so we sensed a theme 

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around the things that we were 
building, we are really helping 

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save and put more money back in 
people's pockets. 

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Me think about the 34-hour over 
Jackie's on average about four 

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hundred dollars is what our 
customers were paying in 

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overdraft fees per year to their
Bank. 

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Wow. 
Find with minimum balance, these

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it was all about really helping 
people do a better job between 

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paychecks. 
So we launched a couple 

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ancillary products to help 
people that one called side 

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hustle, which helps connect our 
members to the gig economy. 

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We found many a remembers 
through our data that they were 

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driving for places like uber and
Lyft. 

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So we decided to expose all the 
other opportunities out there 

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from doordash to instacart and 
it doesn't other opportunities 

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out there. 
I think we have 35 different 

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places now and that helps our 
members make more money, put 

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more money back in their pocket 
and we found that to be a great.

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Great addition. 
Now you also in addition to 

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extra cash and that the checking
account, we have a goals account

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which is a savings account where
you can set up multiple. 

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Target's to help you achieve 
certain things in life like 

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paying off your hospital bills 
or saving up for a house, you 

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name it. 
So if we hope move that we feel 

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are very full-featured now at 
this point, but we're still 

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going to Market with that extra 
cash differentiator which brings

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customers in the door cheaply 
and get some highly engaged. 

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Yeah, no that's makes perfect 
sense. 

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So let's talk about you 
mentioned wrist so that's kind 

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of perfect segue to my next 
question. 

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Can you talk a little about risk
management? 

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What mistakes you see, people 
make From a business standpoint 

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consumer standpoint, any 
direction you want to go. 

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I'd say risk is very important, 
which is why we've spent a lot 

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of time on our underwriting 
engine. 

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When we first started the 
business, we had this amazing 

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value prop, obviously, which is,
hey, we'll give you free money 

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as opposed to your bank, which 
is charging you like, but that 

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did come with a cop's we were 
losing about 25 cents on the 

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dollar for what we were giving 
out to members. 

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But pretty quickly on after we 
started developing our engine, 

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we've gotten those loss rates 
down onto around 2%. 

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And we're doing that at massive 
scale. 

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And we've been able to 5 x the 
limit, we can give out to 

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customers to protect them 
between paychecks. 

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So I would say really focusing 
on the underwriting to be in 

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long term in an efficient is 
helpful and then certainly 

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making sure that you're paying 
close attention to things like 

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fraud and other parts of risk 
management, I love it. 

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So Jason, you've started many 
businesses and you're now in 

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running Dave, you have a really,
you have a lot of experience. 

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So what are some timeless? 
Lessons. 

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You'd like to share with the 
audience, please. 

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I think about that. 
So, you know, I'd say that one 

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of the things, the biggest 
things for me is to be a really 

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calm leader. 
And I think especially going 

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through times of uncertainty 
we're living in a very uncertain

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world and I find that people 
look to you for sense of 

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security. 
So, having a really strong 

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Mission Vision strategy, which 
you can always point back to, 

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and really not. 
Yeah, not getting too anxious. 

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In the moment when things aren't
going your way because 

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entrepreneurship is such a life 
of ups and downs. 

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You just have to be pretty calm 
through it. 

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I find that to be one of my 
strengths with regards to 

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leadership. 
I love that. 

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And then what are sometimes 
mistakes. 

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You see people make and how to 
avoid them. 

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I mean, there are plenty of 
plenty of mistakes and I'd say 

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the first one is really around 
hiring. 

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I'd say, there's so many 
different mistakes you can make 

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into hiring, using your sort of 
gut judgment, or using your 

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being sort of trick by someone's
personality. 

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You really have to have a very 
clear job description and make 

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sure you're hiring. 
The person that best meets that,

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that job, there are lots of 
things that keep people 

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distracted and make the wrong 
decision. 

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And then the second mistake on 
the back of that, I think. 

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Is when you find, those are 
Misfit in a higher making a move

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faster to correct it and parting
ways of that, that person when 

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it might not be a fit for you, 
or for them the longer you, let 

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it go on to be nice or you're 
actually, you know, actually not

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doing either either of the 
parties of favor, right? 

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So that you see a mistake, 
basically it's not working fast,

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you deal with it better. 
So it doesn't turn into Godzilla

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and eat the whole thing. 
Yeah. 

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And I can't tell you how many 
other people gave me that same 

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advice as well. 
It's great. 

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It's a really, really keep you. 
Lots of small. 

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I mean it's just it's great 
advice is feeding for trading 

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and investing, same thing 
applies. 

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Yeah, Jason, let's talk about 
leadership. 

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You mentioned staying, calm? 
What are some other attributes, 

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that make a great leader? 
Well, I think it really comes 

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down to building a great team 
and a really great team that 

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cannot only execute on a plan, 
but is really great at planning,

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we spent a lot of time in the 
company, developing our okay, 

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our strategy, which takes a 
really good amount of time to 

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get set up. 
But once you have it going, the 

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Cadence, you have of really 
checking back on your goals and 

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giving people a framework to 
come up with their own ideas and

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execute on their own versus 
being a top-down leadership 

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organization. 
I think a good leader can really

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set a high level strategy. 
A high level vision and Mission,

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but ultimately it can't be up to
you to go out and build all 

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these things on your own. 
You have to have a great team 

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and feels empowered and you'd be
surprised when you get people 

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that the ownership, the types of
great Concepts and ideas they 

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come up with. 
Yeah I love that. 

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So let's talk about that for a 
second. 

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If you don't mind, how do you 
deal with the different 

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personalities and building? 
A great team is such a huge, 

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huge, huge part of winning, and 
part of the equation. 

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How do you deal with it with 
person? 

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At like the pot in her office 
politics and personality clashes

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but making sure everyone stays 
true to the mission. 

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Like put we above I so to speak.
How do you handle those 

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situations? 
Well first we have great 

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check-in, so we'll have a weekly
Business Review that kind of 

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goes over our Arty statistics 
but more important than that. 

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We have a quarterly Business 
review or everyone kind of does 

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a retro on what they learned 
from the quarter and also 

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doesn't look forward on what 
they're going to do for the next

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quarter measured by their their 
objectives and their key 

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results. 
I think it's important to have 

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that. 
The second component I believe, 

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is having a directly responsible
individual within your 

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organization and we made an 
important change in. 

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Our company a few years ago to 
make the product team that the 

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dri and we thought that that was
very helpful to have really one 

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person responsible. 
We previously had a GM model, 

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where GM is sort of responsible 
for the strategy, but they have 

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no ownership on the 
deliverability of things. 

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We found that giving product the
power to own things ended. 

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And it was a really strong way 
to execute and plan and it's 

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been a game changer for us or 
lost on a scope. 

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Of Years and love it. 
And what is the if you can pick 

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one of the best lesson you've 
learned about leadership or some

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of the best lessons if you want 
to use more than one, I'll say 

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it's not a race and I think 
everything's ever since you're 

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young, you know, you want to be 
the best, you want to get there.

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The fastest but really building 
things for longevity is 

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important and the other part of 
it's not a raise is that you can

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often times get very distracted.
By what VCS are investigating, 

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what your competitors are doing.
But oftentimes you find that you

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wake up in a few years of 
realize it, those guys are not 

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even correct and you waste a 
time chasing something. 

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And so I'd say you really have 
to Two can go back to that 

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strategy. 
Find what really fits within 

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that doesn't help impact your 
long-term vision and really ask 

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yourself is this a potential 
distraction? 

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Am I just being you know 
sideline by something that may 

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or may not be a fad. 
Yeah, that's really, really 

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powerful. 
Like bank is basically keeping 

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your eye on the ball and making 
sure that he understands like an

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infinite game. 
Opposed to where's that? 

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Where are we next quarter? 
And then staying aligned to the 

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long-term goals, you know, 
actually Warren Buffett talks 

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about that Jason and his annual 
Sure, he just published, he 

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calls the great, a, the American
tailwind. 

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And he gives, you know, 
basically the stock market, the 

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economy is up the last 50, 60 
years. 

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Since you've been running 
running a Berkshire Hathaway and

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he gives all credit to the 
American Tail wind. 

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But most people don't even look 
past the next quarter. 

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Let alone position themselves to
the next decade or several 

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decades. 
So, that's a really great piece 

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of advice. 
Thank you for sharing that. 

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Let's talk about adversity, I 
know, great leaders, great 

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successful, people overcome 
adversity, most people do what 

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they hit a wall, then they 
stopped because it's painful 

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only they fail. 
But successful people like 

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yourself overcome adversity, can
you give us an example of some 

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kind of obstacle you've overcome
and how you handle adversity, 

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please. 
Yeah, well I think going back to

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the origins of Dave. 
I was semi-successful founder, 

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right? 
I just sold my most recent 

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company for a great return for 
my shareholders. 

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I was pivoting to a brand new 
industry that I had no 

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experience with which was Vin 
tag. 

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Having said that even after we 
have product Market fit with the

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with Dave, it took me over 130 
meetings to close our series 

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day, we had great opening stats 
but trying to convince investors

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who had never had an overage 
apathy in their life. 

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That there's something important
for American. 

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Consumers was so painful to get 
done. 

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And once we really started to 
scale significant after that and

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other competitors are popping 
up. 

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Then all the sudden looks really
smart and and so it's easy. 

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It would have been pretty easy 
to give up at that point and 

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recognize it investors. 
Don't care about this problem. 

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But yeah, we got the business 
all the way and is fisa five 

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billion dollar valuation. 
We Scale to millions of 

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customers and we both have a 
heck of a business. 

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So everybody who pass on as at 
that stage really regrets it. 

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Yeah, for sure. 
I mean, it's phenomenal success 

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and that you're just getting 
started. 

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00:15:50,700 --> 00:15:52,300
I mean you've only been public 
for a year now. 

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So yeah, yeah. 
No. 

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This is, it's really really, 
really interesting. 

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And plus you have so many more 
offerings, you can offer these 

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people not just one or two or 
three, you can monetize that 

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many, many other ways. 
Yeah, I'd say that's a key 

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message for us. 
Women with investors right now. 

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We've built a really strong 
business and we're so we're so 

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very early on in our 
monetization. 

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As of right now mean, we still 
very much wine or acquisition 

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engine, which is extra cash and 
a checking business is still 

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relatively nascent. 
For us yet we're still north of 

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200 million annual run, annual 
revenue business. 

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Last year we are shrinking the 
Gap towards profitability and 

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00:16:33,500 --> 00:16:37,200
there's so many other things in 
In Consumer Finance, to ship, to

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our customers to help them save 
money. 

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You would have to be living 
under a rock to think that we 

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can grow lifetime value from 
here. 

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Even if we didn't, we still have
a great business tracking 

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towards profitability giving, no
credit at any future product 

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opportunity. 
So, I'd say we are a really 

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interesting company to take a 
look at when you think of it of 

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all the ways that Banks make 
money, that we are not currently

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doing as a today. 
Yeah. 

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And you're also not really 
impacted by the shenanigans 

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00:17:03,400 --> 00:17:07,800
that's going on right now big. 
Right, that's right. 

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I think we're too big lesson 
about people who have over 250 

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00:17:12,300 --> 00:17:15,700
thousand dollars of assets and 
are in a bad brush to spread 

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00:17:15,700 --> 00:17:18,599
their assets across the country 
across different asset across 

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00:17:18,599 --> 00:17:21,300
different banks. 
Right, the average American 

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Consumer is having a hard time 
coming up with four dollars for 

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00:17:25,099 --> 00:17:27,300
an emergency. 
So, we're very much dealing with

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00:17:27,300 --> 00:17:32,000
like a 1% problem here. 
And what the average American is

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00:17:32,000 --> 00:17:35,100
going through, they need a 
stable, checking account, the 

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00:17:35,100 --> 00:17:37,100
thing. 
They need to be most focused on 

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00:17:37,100 --> 00:17:40,500
is cutting out fees which is 
really hurting their overall 

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00:17:40,600 --> 00:17:44,900
cash flow position more so than 
any investing or putting it into

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00:17:44,900 --> 00:17:48,800
treasuries or anything that's 
going on in major Publications 

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00:17:48,800 --> 00:17:50,000
right now. 
It's not affecting the average 

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00:17:50,000 --> 00:17:52,700
person yet leave, especially 
with inflation going. 

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00:17:52,700 --> 00:17:54,100
That's a really, really good 
point. 

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So, okay. 
Jason, as we come here, my one 

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of my favorite question is, what
advice would you give your 30 

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00:18:01,000 --> 00:18:04,200
year old self or 20 year old 
self and that you'd like to 

352
00:18:04,200 --> 00:18:08,600
share with the audience? 
There's a few. 

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00:18:08,600 --> 00:18:12,400
I mean I'd say, yeah, if you 
have to enjoy the moment as 

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00:18:13,000 --> 00:18:16,400
entrepreneur or even as in your 
everyday career, I think 

355
00:18:16,400 --> 00:18:19,800
everything goes by very fast and
you need to acknowledge when you

356
00:18:19,800 --> 00:18:22,900
have some wins because they 
don't last that long and pretty 

357
00:18:22,900 --> 00:18:25,500
quickly up to be dealing with 
the next, the next issue. 

358
00:18:25,500 --> 00:18:27,900
So we're up to try and enjoy the
moment. 

359
00:18:28,900 --> 00:18:31,000
But we talked about earlier in 
the call making those hiring 

360
00:18:31,000 --> 00:18:34,300
changes faster when you can send
something isn't right really 

361
00:18:34,300 --> 00:18:37,300
doing reference checks on your 
your potential Partnerships. 

362
00:18:37,300 --> 00:18:39,700
You're going to do I mean 
whatever career and I'm sure do 

363
00:18:39,700 --> 00:18:42,300
come across different people. 
You're going to partner with 

364
00:18:42,900 --> 00:18:45,300
that. 
Partnerships can slow you down a

365
00:18:45,300 --> 00:18:47,000
lot. 
And I think we could have 

366
00:18:47,000 --> 00:18:50,400
ordered a mop by taking a beat, 
doing some extra homework, 

367
00:18:50,400 --> 00:18:52,600
looking around the industry to 
see if we were working with 

368
00:18:52,600 --> 00:18:56,100
best-in-class partners and 
especially within Tech, there's 

369
00:18:56,100 --> 00:18:59,900
been a lot of smoke and mirrors.
With regards to partnership 

370
00:18:59,900 --> 00:19:02,100
opportunities. 
I wish we could have looked 

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00:19:02,100 --> 00:19:05,300
around a little bit further, and
we would be an even bigger 

372
00:19:05,300 --> 00:19:07,400
company than we are today. 
Gotcha. 

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00:19:07,400 --> 00:19:09,700
And with the right partner can 
accelerate growth, even further,

374
00:19:09,700 --> 00:19:12,200
I mean, 10 together. 
Yeah, it's a really really good 

375
00:19:12,200 --> 00:19:14,300
point, but beautiful. 
Well, thank you so much Jason 

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00:19:14,300 --> 00:19:16,600
for coming on the show. 
The best way for people to get a

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00:19:16,600 --> 00:19:19,200
hold of you is Dave.com and they
can open up accounts there and 

378
00:19:19,200 --> 00:19:22,500
learn more there or yes. 
Yeah, that's right. 

379
00:19:22,800 --> 00:19:24,900
Excellent, the stock tickers 
davem82. 

380
00:19:25,100 --> 00:19:26,300
You everybody. 
Thank you Jason. 

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00:19:26,300 --> 00:19:27,600
Hopefully, we'll have you on 
again soon. 

382
00:19:28,100 --> 00:19:29,200
Thanks a lot. 
Appreciate it. 

383
00:19:28,100 --> 00:19:29,200
Thanks a lot. 
Appreciate it.

