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And welcome everybody to another
smart money circle show. 

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I'm Adam Sarhan. 
With me today is Arthur D Sam's,

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who's the Co founder and 
president of M CEO at Polar 

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Power. 
Ticker symbol is POLA since 

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1979. 
Arthur, thank you so much for 

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taking the time and coming on 
the show today. 

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Well, thank you very much for 
having me. 

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I appreciate the opportunity to 
tell our story. 

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I always like to ask Arthur, can
you tell us a little about 

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yourself and how you got to 
where you are today, please? 

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OK, well my fascinations from 
earliest memory have been with 

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biology for pre Med and 
engineering for inventing. 

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My life's goal is to apply 
technology to benefit mankind 

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and the environment, and I felt 
that I always had the talent to 

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pull it off. 
My partners and I launched Polar

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in 1979 with a solar powered 
vaccine refrigerator we 

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developed to support cold chain 
services in rural and remote 

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areas. 
Imagine one refrigerator saving 

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hundreds of lives each year. 
And through this effort, I 

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learned the hard way about the 
barriers of bringing beneficial 

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and disruptive technology into 
the market. 

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I learned that it took a larger 
presence than what we had to 

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launch a beneficial technology. 
So we applied our skills and 

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knowledge and capabilities 
pursuing challenging military 

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programs to earn the capital to 
grow to the stage where it would

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be easier for us to introduce 
and managed disruptive 

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technologies. 
Nice. 

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I love that. 
So your camp, your biology at 

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the beginning, engineer. 
You were drawn towards a higher 

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purpose, helping humanity, and 
you saw that through renewable 

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energy early on. 
Yes, you. 

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Did you have other interests in 
mind or how like why this so to 

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speak? 
Was it clear, do you have 

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clarity in the 70s that this 
needs to get done or how did you

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end up with with this vision? 
Well, studying a lot of biology 

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and engineering and reading all 
the publications out there and 

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traveling around, it was just 
quite apparent. 

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Got it. 
And we, it was easy to when you 

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study technology, it's easy to 
predict. 

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It's easier to predict the 
future, yeah. 

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I love that. 
That is very, very powerful. 

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OK, beautiful. 
Can you tell us a little about 

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Polar Power, your business and 
some competitive? 

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Advantages. 
OK, well the thing that we're 

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doing disruptive is that we're 
applying DC generators to solar 

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and non solar applications to 
reduce the cost of generating 

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electric power while reducing 
pollution and greenhouse gases. 

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This will disrupt the use of 
diesel fuel and AC generators 

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for producing electricity. 
Our applications are extensive 

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and include the most notable 
markets of nano grids, robotics 

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for military, marine 
agriculture, telecommunications,

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electric vehicle charging and 
off grid and bad grid power. 

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Now what is kind of gives us a 
competitive advantage is that 

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we're kind of taking a holistic 
approach of everything. 

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We're taking a look at the solar
and how we can make the solar 

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more efficient. 
Or another way around is how we 

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can make the power generation 
without the solar more efficient

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and be able to offer this in 
today's market and today's 

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applications as opposed to 
pursuing technologies that maybe

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five or ten years or 20 years 
out of there out in the future 

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where you you can't do anything 
good today. 

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And I hate to say it, but you're
then at the mercy of investors 

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for constant funding. 
We we have product technologies 

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that we are delivering now. 
I love that. 

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That is really, really powerful.
So from a monetary standpoint 

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and growth going forward, 
there's obviously a massive 

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market here. 
The Tam is the total addressable

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market is is explosive not just 
in the US but all over the world

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I'm assuming. 
What type of growth projections 

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or trajectory do you or should 
investors expect going forward? 

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OK. 
With I would say that we have a 

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strong projection for growth. 
The amount of contracts and 

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negotiations that we're in now 
are are mind boggling. 

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Love it. 
We love that. 

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We love growth around here. 
So next question for you. 

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How do you handle risk and what 
are some mistakes that you see 

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people make with respect to risk
management? 

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OK, I tend to analyze and learn 
from my mistakes and I keep when

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I try to assess something. 
I try to go beyond the common 

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sense because common sense is 
not always a reality. 

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Risk to to, to minimize, to 
mitigate risk is with 

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diversification, diversification
of your product line of your 

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marketplace and even 
diversification of your 

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workforce. 
Now, without this 

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diversification, it's easy to 
have one company crash your 

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future. 
It's easy to have one market 

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suffer A downturn and crash your
market. 

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But when you're, when you're 
looking at multiple markets 

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throughout the world, there's 
always a good strong sweet spot 

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selling product into somewhere 
in the world, some application 

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in the world. 
Got it. 

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Now that makes perfect sense. 
How about some timeless lessons 

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that you've learned along the 
way that you'd like to share 

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with the audience? 
OK. 

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In terms of. 
Business, life, anywhere you 

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want to go. 
OK, well, let me start off with 

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some of the mentors I've had and
they would essentially shape my 

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business and engineering 
capabilities. 

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My father was my first and 
foremost mentor and he was a 

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true hard working scientist at 
different stages of his life. 

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He was a cardiologist, a math 
professor, a physicist, a 

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mechanic and driver of 
battlefield tanks during World 

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War Two. 
Oh wow. 

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I learned how to explore 
technology, travel the world, 

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and work hard through his 
example and through his 

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mentoring. 
The second, I would say group 

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that's been quite influential 
have been junior and high school

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shop teachers. 
Oh wow. 

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They gave me the confidence to 
work with my hands and solve 

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problems in a practical manner. 
I mean, this aided my 

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engineering studies and helped 
me produce my inventions and it 

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was a strong foundation for my 
engineering skills. 

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I mean, I mean, I was able to 
design and build things at a 

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more advanced stage than 
engineers 10 years, 15 years, my

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elder. 
So the shop classes, they they 

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they teach you that you can't 
build this, but you can build 

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that. 
Yes, understood. 

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And my projects over the decades
have attracted the attention of 

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other engineers who lent me 
their assistance. 

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And through this project process
I had many mentors and my secret

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that I learned was to learn on 
the mentors terms and not my 

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own. 
Oh, wow. 

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I love that. 
That is really, really powerful.

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That is really, really great. 
So can you give an example of 

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that? 
Please. 

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OK, well, for example, let me 
give you an example from when I 

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try to mentor some of the 
younger engineers approaching or

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working here at Polar and what 
they complain about is, well, 

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you didn't teach me right or you
didn't, you didn't let me 

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understand what you're saying. 
You need to do this more and 

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more. 
And it's almost like saying, 

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well, you know, I'm an engineer,
really not an instructor, right?

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Wouldn't consider myself a 
professional mentor and I 

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wouldn't trust a professional 
mentor. 

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But you have to learn the best 
way that I can teach. 

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I mean, when I was growing up, 
some of my best mentors would, 

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would shout and scream. 
I hear you. 

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They would shout and scream 
because they're excited, right? 

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They would get so involved that 
they didn't even realize that 

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they're raising their voices. 
So many times the students or 

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other students would tend to 
avoid these teachers because 

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they thought they were too 
abrasive or too hard. 

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But I tried to learn on their 
terms, and I also tried to 

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reward them with my success. 
I love. 

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That yeah, that is really, 
really powerful. 

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How about the opposite? 
Timeless mistakes and what have 

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you learned and how do you avoid
them? 

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OK, in terms of timeless 
mistakes, first of all, I'd like

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to use humor. 
Please. 

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And I mean, I got a pretty good 
sense of humor, and humor eases 

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the stress of business. 
I make it a point to learn from 

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my mistakes, but I don't 
consider any of my mistakes as 

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funny. 
I mean, I would say that the 

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most important lesson that I 
learned is that common sense is 

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not always a reality. 
What you perceive is the way of 

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the world may not necessarily be
reality. 

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It may not be of the way of the 
world. 

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I mean, one of the big mistakes 
that I did, for example, is 

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doing government contracting. 
I read a lot of books. 

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I tended a lot of lectures and 
presentations by the various 

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buying commands. 
And with that I had to shape. 

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I had an idea of what 
opportunities I had. 

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It was unfortunately until many 
years later that I I saw it 

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clearly. 
That was not a reality. 

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Understood. 
There was limitations on the 

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contracts that we could go 
after, despite the recruiting 

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efforts to participate in these 
contracts. 

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So there's nothing beats 
experience. 

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You can read every book in the 
world, but nothing beats 

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experience. 
I love that. 

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That is great. 
So you've been a leader now, 

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Arthur, for 454445 years with 
Poehler. 

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What? 
What makes a great leader, and 

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what are some lessons you've 
learned about leadership that 

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you'd like to share with the 
audience? 

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In terms of leadership, it's 
being able to understand that 

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there's two sides to an 
argument. 

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There's two sides to a story. 
There's usually a reason why a 

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person is behaving or acting a 
certain way, and then at times 

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you have to learn that sometimes
you can be too lenient, and it's

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always a balance between being 
lenient and being not so 

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lenient. 
Makes perfect sense. 

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How about some obstacles that 
you've had to overcome and or 

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adversity? 
Would you like to speak about 

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any of those please? 
Yeah, I would say diversity. 

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Adversity is I would say 
probably the the biggest 

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diversity that probably people 
run across as being different 

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than the group. 
If you're going to be a leader, 

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you have to be slightly 
different, which meant then 

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separates you from the group, 
but at the same time you want to

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be part of the group. 
Right. 

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So it's being, it's being able 
to balance that. 

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And I would say that my 
upbringing has been kind of 

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different than most of my peers.
They had not had the freedoms I 

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had being able to do the things 
that you wanted to do. 

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And then to some of the 
diversity growing up was either 

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you run into issues of color, 
race, religion, you know things 

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like that. 
Yeah, so. 

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That makes perfect sense. 
And then how about obstacles? 

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How do you overcome an obstacle?
You're faced with a problem? 

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How do you quote, UN quote, 
address it, reverse engineer, 

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pardon the pun there, 
interjecting some humor? 

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Or how do you address those 
kinds of things that inevitably 

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show up? 
Well, it's kind of hard to have 

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a a, a blanket statement to 
cover that. 

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It depends on the adversity, 
whether I mean the types of 

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adversity I see is it can be 
funding, they could be 

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technology, it could be, it 
could be dealing with people, it

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could be COVID, it could be a 
supply chain issues. 

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So I say the first thing to do 
is be calm and don't get 

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hysterical. 
Don't get set your motions aside

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and attack the problem 
analytically. 

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Who look for areas where you can
get help. 

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Look for areas that you can take
the task on yourself and solve 

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the problem, or when you have to
go to someone else to help with 

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the problem. 
So I would say that most 

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problems are are solvable if you
can remain at if you can keep a 

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cool head. 
I love that it's so remove the 

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emotions from the decision 
making process, try to make 

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rational, not emotional 
decisions, etcetera, etcetera. 

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Exactly. 
I would say one time without I 

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had. 
I got drafted during a national 

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emergency act in Canada and I 
was pressed into service to 

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fight fires. 
And during some time off, I took

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a walk with with some friends 
and I accidentally stepped into 

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quicksand. 
Oh wow. 

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So my greatest sales pitch was 
yet the person near me to enter 

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to intervene and to a rescue, 
right? 

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He wanted to run off and get 
help. 

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By time I would be under the 
quicksand, right? 

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So to convince him and the most 
calmest of voice to come closer 

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to the water with a Long Branch,
pass me the branch and help pull

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myself out of the water. 
Wow. 

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Wow, wow wow. 
That is fantastic. 

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I love that story. 
How about the best piece of 

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advice you'd like to share with 
the audience or give your 30 

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year old self? 
On, OK. 

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In terms of what not to do or to
do in business? 

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Anywhere you want to go. 
OK, I would say that a short 

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list of things would be to say 
look, don't take technology and 

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search for an application. 
Focus on the application and 

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find the best technology. 
I've too often seen good 

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technology placed in 
inappropriate applications which

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only led to short term 
solutions. 

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To limit competition. 
I've seen engineers 

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intentionally increase the 
complexity of the invention and 

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order to prevent it from being 
replicated elsewhere. 

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I say to simplify the invention 
as much as you can and make the 

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business model more complex by 
adding additional services. 

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Oh, I love that. 
Minimize the number and levels 

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of outsourcing. 
Outsourcing means that you've 

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got more partner sharing the 
profit. 

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Outsourcing can be very 
convenient and very very 

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popular. 
But as time goes on as the as 

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the world seems to shrink, it's 
harder and harder to pass on the

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extra cost of this outsourcing 
convenience to the customer. 

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Now there are certain tasks that
are best outsourced at a lower 

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cost than performing in house 
where someone has a better 

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technology in producing it and 
he can give you a lower cost to 

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produce the part than you can in
house, but have the ability to 

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make an accurate make or buy 
decision. 

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And if the company, if another 
company, can produce the part 

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elsewhere at a lower cost, 
investigate why, yeah? 

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That's really good, yeah. 
Again, in terms of diversity, 

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keep diversity high in your 
product. 

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Just don't sell one widget 
because one day that widget may 

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not need be needed. 
Diversify your markets because 

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your customer or your market may
disappear. 

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Diversify the applications 
within the markets and diversify

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your workforce. 
Having a diverse workforce is 

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very important in today's world 
of increasing competition. 

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Got it. 
Well, Arthur, this has been 

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absolutely fantastic. 
And veterans can learn more by 

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going to polarpower.com and then
clicking on the Investor tab if 

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00:19:07,160 --> 00:19:09,960
they have the ticker symbols Pol
8. 

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00:19:09,960 --> 00:19:11,920
And Arthur, thank you so much. 
It's been fantastic. 

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Hopefully we'll have you on 
again soon. 

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Well, thanks for having me and I
look forward to the next time. 

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Thank you.
