1 00:00:01,440 --> 00:00:07,160 Warning, the following program is a collection of dudes just 2 00:00:07,240 --> 00:00:10,480 talking about the happenings in the across the world. 3 00:00:10,840 --> 00:00:14,520 It's just meant to be comedically informative. 4 00:00:15,360 --> 00:00:21,600 The opinions, especially those of JY Little Johnny, do not 5 00:00:21,600 --> 00:00:25,480 necessarily reflect the beliefs of the other people on the show. 6 00:00:26,240 --> 00:00:30,480 If you take things out of context, just please reconsider 7 00:00:30,480 --> 00:00:32,840 washing the sound. Enjoy the show. 8 00:01:05,640 --> 00:01:10,320 Welcome to a special edition of The Spin Susa. 9 00:01:10,320 --> 00:01:12,280 Is this your first opportunity to be on The Spin? 10 00:01:12,640 --> 00:01:14,800 Have you ever been on? I don't think I have ever been 11 00:01:14,800 --> 00:01:16,440 on this show. Oh, wait, at the games. 12 00:01:16,960 --> 00:01:18,560 Oh yeah, yeah, yeah, you've been on the games. 13 00:01:18,560 --> 00:01:22,800 And then we're also joined by 20 year affiliate owner Kenny Kane. 14 00:01:23,240 --> 00:01:27,840 Oak Park was originally. CrossFit LA, CrossFit LA and 15 00:01:27,840 --> 00:01:32,120 still is CrossFit LA. Excuse me, got the sound 16 00:01:32,120 --> 00:01:37,400 effects. I I started with hair like Matt 17 00:01:37,960 --> 00:01:42,040 and now it's all. Right there you go, I'm. 18 00:01:43,160 --> 00:01:45,440 I'm not even company. I'm not even 35. 19 00:01:48,800 --> 00:01:53,000 So bitch, we're going to do something a little different. 20 00:01:54,480 --> 00:01:56,760 This is Kenny. We usually do a show on 21 00:01:56,760 --> 00:01:58,960 Wednesdays on the spin. We do a couple one offs. 22 00:01:58,960 --> 00:02:01,560 We watch, we'll commentate over some of the live sports. 23 00:02:01,560 --> 00:02:04,160 We'll just pull a feet up and like talk over it, stuff like 24 00:02:04,160 --> 00:02:06,240 that. So this is a little different 25 00:02:06,240 --> 00:02:10,680 for us. So As for why everybody's here, 26 00:02:11,680 --> 00:02:13,640 if you've been following along on the articles that I've 27 00:02:13,640 --> 00:02:17,200 written on the spin, Kenny, if you don't know spin is or the 28 00:02:17,200 --> 00:02:20,240 barbell spins place kind of like morning chalk up or something 29 00:02:20,240 --> 00:02:22,040 like that. Produce articles. 30 00:02:22,960 --> 00:02:28,240 I've been kind of focusing on where CrossFit has been, some of 31 00:02:28,240 --> 00:02:31,240 the missteps, and then how do we move forward into the future. 32 00:02:31,680 --> 00:02:36,720 And I've been really perturbed here recently by our lack of 33 00:02:37,120 --> 00:02:41,120 forward focus. And so I wanted to talk about 34 00:02:41,440 --> 00:02:44,920 where we've been, where we are and where we're going and what 35 00:02:44,920 --> 00:02:48,040 we can focus on in the future. And so when I started doing some 36 00:02:48,040 --> 00:02:54,040 poking around, I originally found Kenny like 10-15 years 37 00:02:54,040 --> 00:02:56,520 ago. I watched you on the barbell, 38 00:02:56,520 --> 00:02:58,640 shrugged. You made a huge impression with 39 00:02:58,640 --> 00:03:02,760 me. And some of those lessons held 40 00:03:02,760 --> 00:03:05,680 in the back of my head for a decade or more now. 41 00:03:06,040 --> 00:03:11,120 And then I heard you on the Body of Knowledge podcast, which 42 00:03:11,120 --> 00:03:15,040 really, really hit me up. And I'm interested because Susa 43 00:03:15,400 --> 00:03:17,080 sort of plays counter to you on this. 44 00:03:17,080 --> 00:03:19,000 So I'm interested to watch how this goes. 45 00:03:19,240 --> 00:03:24,600 But anyway, I want to start talk about yourself a little bit, you 46 00:03:24,600 --> 00:03:28,960 being a 20 year affiliate, how you feeling, where is it going, 47 00:03:29,120 --> 00:03:35,120 what are we doing? Well, man, so there's so much in 48 00:03:35,120 --> 00:03:41,520 that intro and you know, one of the things that I continue to 49 00:03:41,520 --> 00:03:44,800 learn over time is just like try to make sure I'm understanding 50 00:03:44,800 --> 00:03:49,920 somebody correctly before I move on with any sort of assumptions 51 00:03:49,920 --> 00:03:52,920 about or narratives that I've got that are running in my head. 52 00:03:53,960 --> 00:03:58,680 I find that particularly important in the time more than 53 00:03:58,680 --> 00:04:02,320 ever in the last like 5-10 years to be able to try to 54 00:04:02,320 --> 00:04:05,360 contextualize conversations because most of them get 55 00:04:05,360 --> 00:04:10,000 bifurcated and fragmented. And, and most of the time people 56 00:04:10,000 --> 00:04:12,920 are misunderstood and organizations are misunderstood 57 00:04:13,200 --> 00:04:15,360 and intentions are misunderstood. 58 00:04:15,920 --> 00:04:20,480 So it it to bore the listeners and make us go from, I don't 59 00:04:20,480 --> 00:04:24,720 know, maybe several thousand to four, just simply go back and 60 00:04:25,000 --> 00:04:28,560 clarify for me, but also for those that are listening. 61 00:04:28,560 --> 00:04:30,720 And so that, that way we can have a productive conversation, 62 00:04:30,720 --> 00:04:33,440 'cause that's my explicit interest is to like have a, a 63 00:04:34,040 --> 00:04:36,640 healthy conversation, 'cause, you know, I, I think that that's 64 00:04:36,640 --> 00:04:39,200 the thing that is the most helpful for communities, 65 00:04:39,200 --> 00:04:42,600 particularly if people are really invested in helping 66 00:04:42,600 --> 00:04:45,320 people, If that's, if that's actually what's, what's, what's 67 00:04:45,320 --> 00:04:47,720 going on. So when, when you, when you 68 00:04:47,720 --> 00:04:50,320 start by saying, you know, you're, you're perturbed about, 69 00:04:50,320 --> 00:04:52,680 about what's going on. I, I don't know what that's in 70 00:04:52,680 --> 00:04:54,560 reference to. I I literally don't, I mean I 71 00:04:54,560 --> 00:04:55,120 that's. Good. 72 00:04:55,880 --> 00:05:01,960 I, I mean, there's so much going on all the time, like I, I, so 73 00:05:02,560 --> 00:05:07,040 why don't you make a statement that equals perturbment and then 74 00:05:07,080 --> 00:05:09,720 I can understand where your frame is and then I can answer 75 00:05:09,720 --> 00:05:11,640 the question that you asked. Sure. 76 00:05:12,000 --> 00:05:16,400 What, what I think we'll get on with, we'll get on to that a 77 00:05:16,400 --> 00:05:19,320 little later. It's, it's just, I think 78 00:05:19,320 --> 00:05:23,000 perturbment that we're so focused on the Games and we're 79 00:05:23,000 --> 00:05:26,960 so focused on CrossFit is seem to be scaling back that I want 80 00:05:27,040 --> 00:05:31,560 to remind us what we are, what we serve service as and then how 81 00:05:31,560 --> 00:05:33,680 do we do that as a community moving forward? 82 00:05:34,600 --> 00:05:36,960 I think we're, we're blind to the fence post that's in our 83 00:05:36,960 --> 00:05:39,040 face as opposed to what's down the road. 84 00:05:39,400 --> 00:05:43,000 And so I kind of want to refocus that a little bit. 85 00:05:43,240 --> 00:05:45,760 So if I understand, yeah. So if I understand what you just 86 00:05:45,760 --> 00:05:48,760 said, it's like the focus has been more on the Games and like 87 00:05:48,760 --> 00:05:53,560 we've sort of lost like a central core to to what it is we 88 00:05:53,560 --> 00:05:56,120 being the collective we those that are in CrossFit. 89 00:05:56,520 --> 00:05:57,800 Yes. Got it. 90 00:05:57,920 --> 00:06:00,840 OK, fair enough. But before we get started with 91 00:06:00,840 --> 00:06:05,000 that, it's difficult to know where to get started with you. 92 00:06:05,280 --> 00:06:08,600 You, you haven't When I, when I originally called you on the 93 00:06:08,600 --> 00:06:13,040 phone, well, when I originally reached out, you called the 94 00:06:13,240 --> 00:06:16,320 phone and I made a remark that Kenny's a caller. 95 00:06:16,680 --> 00:06:20,120 He wants to talk physically. And I, I, I dig that. 96 00:06:20,120 --> 00:06:24,000 And I, I could have guessed that, but knowing your 97 00:06:24,000 --> 00:06:26,920 background is kind of wild. You were a comedian. 98 00:06:28,400 --> 00:06:31,520 You have a hand in the Olympics. You've you've coached athletes 99 00:06:31,520 --> 00:06:35,080 that are not fully equipped to it. 100 00:06:35,080 --> 00:06:36,640 What would you call adaptive athletes? 101 00:06:36,640 --> 00:06:38,600 You have a wide breadth of knowledge on a bunch of 102 00:06:38,600 --> 00:06:40,720 different things. And so I just wanted to re 103 00:06:40,720 --> 00:06:44,800 familiarize people with who you are in our community. 104 00:06:45,200 --> 00:06:48,280 Yeah, you know, it's funny, like COVID happened. 105 00:06:48,280 --> 00:06:52,040 We we stopped the body of knowledge in 17/18/19. 106 00:06:52,040 --> 00:06:55,440 Then we stopped because Andy and I, I had my third kid and Andy 107 00:06:55,440 --> 00:06:59,480 had a second kid and we're like, let's give this a pause and 108 00:06:59,480 --> 00:07:01,760 let's, let's give this a beat. And both of us were so busy 109 00:07:01,760 --> 00:07:04,160 professionally. And then the next year COVID 110 00:07:04,160 --> 00:07:09,880 happened and we were like, well, OK, what's up? 111 00:07:09,880 --> 00:07:12,760 Well, you know, we never got back to the body of knowledge, 112 00:07:12,760 --> 00:07:15,320 you know what I mean? It was a fantastic podcast and 113 00:07:15,360 --> 00:07:17,360 I, I think it laid the groundwork for a lot of the 114 00:07:17,360 --> 00:07:20,400 podcasts that are out there now that are like seasonal and this 115 00:07:20,400 --> 00:07:21,880 kind of thing. It kind of laid a nice 116 00:07:22,240 --> 00:07:25,240 foundation for that and and we focused on little chunks, but 117 00:07:25,920 --> 00:07:28,440 prior to that, prior to all this, I'll give you like a. 118 00:07:28,440 --> 00:07:32,720 Sorry sorry not fully equipped. My word used sometimes is not 119 00:07:32,720 --> 00:07:34,160 the best. Grundles. 120 00:07:34,160 --> 00:07:38,040 What's Grundles doing is he is. He, oh, he's, he's stoked, man. 121 00:07:38,320 --> 00:07:39,680 He wait. It's excited for you to come. 122 00:07:39,760 --> 00:07:42,480 On Yeah, we're live right now. Sorry, he should have prefaced 123 00:07:42,480 --> 00:07:48,520 that he didn't. Even know he was live it's. 124 00:07:48,560 --> 00:07:50,960 A setup Kelly. That's the it's fun either way. 125 00:07:50,960 --> 00:07:53,240 It's fun, but that's it's Grundles, everybody that's 126 00:07:53,280 --> 00:07:56,920 Grundles, man, that's just that's warming my heart right 127 00:07:56,920 --> 00:07:57,840 there. I love that man. 128 00:07:58,280 --> 00:08:01,400 I love that man. It's been a minute too, Bill. 129 00:08:01,400 --> 00:08:04,400 We need to connect. It's been a long ass time as I 130 00:08:04,400 --> 00:08:08,280 used to go up to anyway, Sperry guys, 'cause it's ancient shit. 131 00:08:10,040 --> 00:08:14,440 Yeah, no, the, the, the here are some of the key points. 132 00:08:14,480 --> 00:08:19,320 I think if, if just to give some context and presumptive 133 00:08:19,320 --> 00:08:22,240 respectability, I've been in fitness my entire life. 134 00:08:22,240 --> 00:08:26,960 I grew up in Santa Rosa. My, my parents, my mom ran a, a 135 00:08:26,960 --> 00:08:29,440 business called Oak Park. She worked with Olympian. 136 00:08:29,440 --> 00:08:31,360 She was, she's in the swimming Hall of Fame. 137 00:08:31,360 --> 00:08:33,120 My grandfather's in the swimming Hall of Fame. 138 00:08:34,120 --> 00:08:38,080 My dad was an Olympic judge. So I just grew up around sports 139 00:08:38,080 --> 00:08:40,559 and athletes and high performance my entire life. 140 00:08:40,559 --> 00:08:43,760 So that that's just like at the dinner table as a little kid, my 141 00:08:43,760 --> 00:08:47,480 mom was one of the first athletes in the water, aquatic 142 00:08:47,480 --> 00:08:50,480 athletes to use interval training. 143 00:08:51,280 --> 00:08:54,920 So, you know, I mean, she taught me the Physiology of that. 144 00:08:54,920 --> 00:08:57,960 I mean, I learned about this as just like a, a child. 145 00:08:58,000 --> 00:09:01,600 And she was teaching me about intervals when I'm 12/13/14 146 00:09:01,600 --> 00:09:04,720 years old in martial arts training for soccer and doing 147 00:09:04,720 --> 00:09:06,640 all the sports that I was doing and all this other stuff. 148 00:09:07,760 --> 00:09:12,400 And you know, I, I just by osmosis happened to be around 149 00:09:12,880 --> 00:09:16,120 the world's greatest. It was not intentional. 150 00:09:16,120 --> 00:09:19,560 It was sheerly depending on your perspective. 151 00:09:19,640 --> 00:09:23,320 But for mine, doing what I do now, very lucky. 152 00:09:23,920 --> 00:09:27,600 And so, you know, my school of education was being around my 153 00:09:27,600 --> 00:09:29,840 mom and all the people that she surrounded herself and my my 154 00:09:29,840 --> 00:09:33,200 family just in general. So there's that. 155 00:09:33,200 --> 00:09:38,920 Then I go, I was a school teacher for a few years after 156 00:09:38,920 --> 00:09:43,320 college, went to UC Davis, then went back to UC Davis to work in 157 00:09:43,320 --> 00:09:46,600 the athletic department. Athletic marketing and, and 158 00:09:46,600 --> 00:09:52,600 promotions saw, you know, UC athletics through the recession 159 00:09:52,600 --> 00:09:56,200 of the early 90s helped build interest and, and value for 160 00:09:56,200 --> 00:10:01,200 athletic programs to continue. So had had a lot to do with what 161 00:10:01,200 --> 00:10:04,400 the NCAA was doing as far as like keeping sports alive in 162 00:10:04,400 --> 00:10:06,440 schools and all these, these other things, 'cause that's what 163 00:10:06,440 --> 00:10:09,240 was going on in, in my era of, of education. 164 00:10:09,240 --> 00:10:12,120 So I've always had this interest in sports and what it means to 165 00:10:12,120 --> 00:10:15,360 the human experience and and physicality, what it means to 166 00:10:15,360 --> 00:10:18,000 the human experience. That has never been anything 167 00:10:19,400 --> 00:10:21,400 adjacent. It's always been central to me. 168 00:10:22,480 --> 00:10:26,320 Fast forward now to, you know, more or less being done with 169 00:10:26,320 --> 00:10:29,240 school teaching. I'm concurrently starting a 170 00:10:29,240 --> 00:10:31,920 stand up comedy career in San Francisco. 171 00:10:31,920 --> 00:10:36,160 So I'm APE teacher by day, stand up comedian by night. 172 00:10:36,160 --> 00:10:39,600 And I start getting good. I'd stand up and I start touring 173 00:10:39,640 --> 00:10:44,560 and I and, and then I moved to Los Angeles in 2000, the 9/11 174 00:10:44,560 --> 00:10:46,280 hit. And then I was like dropped two 175 00:10:46,280 --> 00:10:48,120 tears in the bucket. Fuck it, take it, take it to the 176 00:10:48,120 --> 00:10:50,960 stage and let's go. So I moved down to LA, got in 177 00:10:50,960 --> 00:10:54,280 the mix and I started touring and I just, I toured heavily and 178 00:10:54,280 --> 00:10:58,560 worked heavily until about 2011 when I completely retired at 179 00:10:58,560 --> 00:11:03,560 that point, which was a weird vortex because I was at that 180 00:11:03,560 --> 00:11:07,840 time concurrently training people in Los Angeles. 181 00:11:07,840 --> 00:11:13,080 Again, luck was on my side. I, I happen to be extremely 182 00:11:13,080 --> 00:11:16,440 lucky with the people that I had access to, to coach and to 183 00:11:16,440 --> 00:11:20,640 train. I got into some good pedagogical 184 00:11:20,640 --> 00:11:24,200 circles, learned a lot in the strength and conditioning world, 185 00:11:24,480 --> 00:11:28,680 not the CrossFit world that I was a Crossfitter doing CrossFit 186 00:11:28,680 --> 00:11:33,880 with people in like 2005 six and like, and, and like these 187 00:11:33,880 --> 00:11:35,800 private clients were like, what the fuck's going on right now? 188 00:11:36,400 --> 00:11:37,800 But they're like, I really like it. 189 00:11:37,800 --> 00:11:41,520 And I'm like, you know, and it was like this like weird, dirty 190 00:11:41,520 --> 00:11:43,600 kind of thing that we're doing in the corner of these gyms. 191 00:11:43,600 --> 00:11:46,160 But they're famous people. They're like musicians and 192 00:11:46,160 --> 00:11:48,240 actors and rock stars and all that, you know? 193 00:11:48,920 --> 00:11:55,520 Anyway, so I, I, I'm doing CrossFit independently. 194 00:11:55,520 --> 00:11:57,920 Andy Petronic had started CrossFit LA in 2000. 195 00:11:57,920 --> 00:11:59,480 Four. I haven't heard that name in a 196 00:11:59,640 --> 00:12:00,800 while. Andy Petronic. 197 00:12:01,240 --> 00:12:04,160 Yeah, so Andy and I are still continuing to be like really 198 00:12:04,160 --> 00:12:07,720 close friends. Andy was one of the true O GS in 199 00:12:07,720 --> 00:12:12,560 the and extremely and the first part in 2004 to 2010 there 200 00:12:12,560 --> 00:12:14,680 wasn't well, it was just a cowboy era. 201 00:12:14,680 --> 00:12:19,360 I mean, and people were just like, like you would run a gym. 202 00:12:19,760 --> 00:12:22,640 This is what the coaches do. Like who shows up and then 203 00:12:22,640 --> 00:12:26,480 whoever's coach and decides what the workout is in real time, you 204 00:12:26,480 --> 00:12:29,080 know, like this is the workout. No fucking thinking about what 205 00:12:29,080 --> 00:12:31,400 we did yesterday, whether we're living tomorrow. 206 00:12:31,960 --> 00:12:33,680 There's no consideration to any of it. 207 00:12:33,680 --> 00:12:35,040 It's just like this is what we're doing. 208 00:12:35,040 --> 00:12:38,160 And the and the scaling was like nobody had the skill to scale 209 00:12:38,160 --> 00:12:41,480 anything, let alone nobody had the skill to do the movements in 210 00:12:41,480 --> 00:12:44,640 particular to begin with. So it was just like raw cowboy 211 00:12:44,640 --> 00:12:47,280 shit, just fucking. It's amazing that the thing 212 00:12:47,280 --> 00:12:50,040 worked. I like, I'm like the only, the 213 00:12:50,040 --> 00:12:53,080 only reason it worked is that the people were addicted to 214 00:12:53,080 --> 00:12:55,600 being together to do hard things, which I think is, you 215 00:12:55,600 --> 00:12:58,120 know, in our DNA and that's universal and that's ever 216 00:12:58,120 --> 00:13:02,440 present in the human condition. And so, but but that's it other 217 00:13:02,440 --> 00:13:06,920 than that, like it just was not, you know, not, not a smart way 218 00:13:06,920 --> 00:13:10,680 to train. I think for the most, you know, 219 00:13:10,840 --> 00:13:12,160 we all. Have to go through that though. 220 00:13:12,560 --> 00:13:16,760 Dude, I came in with like great background and movement and 221 00:13:16,760 --> 00:13:20,640 kinetics and Physiology and understanding and I had, you 222 00:13:20,640 --> 00:13:23,960 know, I had, I had strength and conditioning certs and all this 223 00:13:23,960 --> 00:13:27,440 other stuff, but it was just, it was just so cowboy and I loved 224 00:13:27,440 --> 00:13:28,600 it. I loved it. 225 00:13:30,280 --> 00:13:34,920 And then about 2010 I took over the coaching, the coaching the 226 00:13:34,920 --> 00:13:37,960 coaches program at, at CrossFit LA and I didn't want to be in 227 00:13:37,960 --> 00:13:39,800 CrossFit because there was just no money in CrossFit. 228 00:13:39,840 --> 00:13:42,440 Like I, I was like, look, I, I was making all my money doing 229 00:13:42,440 --> 00:13:47,160 stand up and I, and I was at this peak of like doing really 230 00:13:47,160 --> 00:13:49,960 well as a personal trainer, super high end personal trainer. 231 00:13:50,200 --> 00:13:57,120 And like at the 1% in the stand up world, like 1% is defined as 232 00:13:57,120 --> 00:13:59,880 like you, you're making a living telling jokes and you're 233 00:13:59,880 --> 00:14:02,520 traveling enough or you got enough TV stuff or whatever 234 00:14:02,680 --> 00:14:05,000 combination it is that you can pay your rent. 235 00:14:05,000 --> 00:14:08,080 So I, so I got to that, that point and at that point I also 236 00:14:08,080 --> 00:14:10,440 got to my burnout point. I was just like, I'm done with 237 00:14:10,440 --> 00:14:14,320 this. Like there's no more, no more 238 00:14:14,640 --> 00:14:17,960 for me to, to, to get out of this career, which was very much 239 00:14:17,960 --> 00:14:20,200 disappointing to a lot of the people close to me, 'cause 240 00:14:20,200 --> 00:14:22,200 you're like, you're right there, you're auditioning, you've got 241 00:14:22,200 --> 00:14:25,720 like you, you're the leads for all these like sitcoms and this 242 00:14:25,720 --> 00:14:28,000 and that and that, you know, and none of the, none of this stuff 243 00:14:28,000 --> 00:14:29,720 went. I'd audition and we'd have a 244 00:14:29,720 --> 00:14:32,440 pilot. Nothing went to network, you 245 00:14:32,440 --> 00:14:36,200 know, And so I had my shots, nothing went. 246 00:14:36,280 --> 00:14:41,880 And I was also like as a retired martial artist, as a retired 247 00:14:42,320 --> 00:14:45,280 soccer players are retired track athletes, retired triathlete. 248 00:14:46,440 --> 00:14:49,400 I was just sort of like, but I was still hip hop dancing. 249 00:14:49,400 --> 00:14:51,040 So that's a whole separate Side Story. 250 00:14:52,640 --> 00:14:54,920 But, but, but I, I retired those other four things, which I was 251 00:14:54,920 --> 00:14:58,520 very serious about, you know, and I and I knew the athlete in 252 00:14:58,520 --> 00:15:02,120 me knew when I'm done with something like it, it's, it's 253 00:15:02,120 --> 00:15:04,400 something that's in the it's in the belly, it's in the heart and 254 00:15:04,400 --> 00:15:05,960 it's in the head. It's not just in one of them, 255 00:15:06,320 --> 00:15:08,120 it's in all three. And it's you're embodied with 256 00:15:08,120 --> 00:15:09,080 that. And so I knew it. 257 00:15:09,080 --> 00:15:11,040 Now I'm done. I'm done now. 258 00:15:11,120 --> 00:15:15,600 So let's bounce. And so I got out of stand up and 259 00:15:15,600 --> 00:15:19,600 then it was like, and it was I didn't, that's all I had to do 260 00:15:19,600 --> 00:15:23,560 is just remove a little bit of time from my nightly schedule. 261 00:15:24,520 --> 00:15:29,000 And then I had so much more to, to, to and fully invest into 262 00:15:29,240 --> 00:15:32,120 what it always been in me, which is coaching. 263 00:15:32,200 --> 00:15:36,880 And I've been coaching since the 80s, soccer, karate, you know, 264 00:15:37,240 --> 00:15:39,920 kids, PE camp, sports camps, all this stuff. 265 00:15:39,920 --> 00:15:42,160 I mean, I've always been doing something, teaching people how 266 00:15:42,160 --> 00:15:48,400 to move some way or another. And so, so it was just, it was 267 00:15:48,400 --> 00:15:52,560 just a matter of like identifying, hey, this is really 268 00:15:52,560 --> 00:15:57,120 essential to me and really part of my nature and embody it and, 269 00:15:57,120 --> 00:15:59,200 and, and, and live into it. And let's go. 270 00:15:59,200 --> 00:16:03,080 And so at that point, 2010, I'm getting ready to retire from 271 00:16:03,080 --> 00:16:08,680 stand up, full stop, you know, and now, now 2010 to 2015, it's 272 00:16:08,680 --> 00:16:12,120 just like, you know, we start the wide broadcast podcast. 273 00:16:12,120 --> 00:16:17,280 We we get the barbell shrug going do do body knowledge. 274 00:16:17,280 --> 00:16:19,360 That's a decade of podcasting right there. 275 00:16:19,920 --> 00:16:23,680 And then we, you know, then I'm then Andy's like early. 276 00:16:23,680 --> 00:16:25,280 He's like, hey, man, you want to buy the gym? 277 00:16:25,640 --> 00:16:27,160 And I came from the fitness business. 278 00:16:27,160 --> 00:16:29,240 Like I don't, I mean, that's what that's what our family 279 00:16:29,240 --> 00:16:31,240 business was. I'm like, I know what this is. 280 00:16:31,280 --> 00:16:36,640 I don't want to own a gym like this and I'm also making so much 281 00:16:36,640 --> 00:16:39,280 money from these other people who want to pay me without the 282 00:16:39,280 --> 00:16:43,760 responsibility of of owning a goddamn gym of any kind. 283 00:16:44,840 --> 00:16:47,720 You know, global gym, micro gym, boutique gym, CrossFit gym, 284 00:16:47,960 --> 00:16:50,720 strengthen, whatever. It's all hard work. 285 00:16:50,720 --> 00:16:53,000 Like anybody that says it's anything different, it's like, 286 00:16:53,240 --> 00:16:57,720 well I'd like to meet them 'cause they're liars and so. 287 00:16:58,360 --> 00:17:01,720 How you feel about that? I completely agree with them. 288 00:17:04,920 --> 00:17:08,920 You know, and so, yeah, so, so for for me, you know, it was 289 00:17:08,920 --> 00:17:11,880 just a matter of like really just kind of going and I haven't 290 00:17:11,880 --> 00:17:14,400 looked back since, you know, I mean, it's just, it's just, it's 291 00:17:14,400 --> 00:17:19,040 been an evolution of evolutions. Our gym at 20 years, we just 292 00:17:19,040 --> 00:17:24,599 celebrated our our 20th anniversary on what was our 293 00:17:24,599 --> 00:17:28,160 Christmas party. Yeah, we had Google and we've 294 00:17:28,200 --> 00:17:30,440 we've have people that have been looking you man, It's it's 295 00:17:30,440 --> 00:17:32,240 nutty. It's just really nutty people. 296 00:17:32,360 --> 00:17:37,320 1515 it's like they started with full quaffs and now they look 297 00:17:37,320 --> 00:17:42,040 like me and Tyler, you know Grundles, I don't know, I'm sure 298 00:17:42,040 --> 00:17:43,800 he he's got like WAVY hair still. 299 00:17:43,800 --> 00:17:45,360 He's like he's still. Got great hair? 300 00:17:45,920 --> 00:17:52,360 He's still got great hair. Was there a point where you so 301 00:17:52,360 --> 00:17:54,640 you're like apprehensive to own a CrossFit gym? 302 00:17:55,120 --> 00:17:57,920 Was there a point after buying it, I guess that you were like, 303 00:17:57,920 --> 00:17:59,880 I'm so glad that I made this decision. 304 00:17:59,880 --> 00:18:01,400 Like this was definitely the right move. 305 00:18:02,280 --> 00:18:08,360 The timing was horrific for me. No, it was because here, here's 306 00:18:08,360 --> 00:18:10,960 what happened. So I had some money in savings. 307 00:18:11,240 --> 00:18:12,880 I took that money. I bought the gym. 308 00:18:17,080 --> 00:18:24,400 Three months after I bought the gym, our son Thor was born. 309 00:18:24,600 --> 00:18:26,200 Two days after that, my mom died. 310 00:18:26,360 --> 00:18:31,280 Surprisingly chaotic family thing. 311 00:18:36,440 --> 00:18:38,120 Oh no. Guys. 312 00:18:39,240 --> 00:18:40,640 You're you're breaking up a little bit. 313 00:18:40,960 --> 00:18:41,760 Do I? Do I have you? 314 00:18:42,600 --> 00:18:43,560 Yeah, you're back. You're back. 315 00:18:43,680 --> 00:18:44,880 OK, do do I have you? Yeah. 316 00:18:45,640 --> 00:18:50,800 Yeah, so. Anyway, so my my son's born, my 317 00:18:50,800 --> 00:18:53,840 mom dies, my my dad dies a few months after that. 318 00:18:54,440 --> 00:19:01,280 And then we and then between my both my parents death, two of my 319 00:19:01,280 --> 00:19:06,720 mentor coaches passed, 4 of my mentor coaches passed in total 320 00:19:06,720 --> 00:19:08,640 in a in a in a 2 1/2 year window. 321 00:19:08,640 --> 00:19:11,920 So 13 people there I was extremely close to in a 2 1/2 322 00:19:11,920 --> 00:19:15,600 year window died. And so I cashed out everything 323 00:19:15,600 --> 00:19:18,880 that I had. Our second son was born and 324 00:19:18,880 --> 00:19:24,280 there was a point where I was down to less than $1000 in my 325 00:19:24,280 --> 00:19:29,680 checking account. And you know, it, it, it. 326 00:19:30,680 --> 00:19:35,280 So you've got, you know, the, the boys with Shar and I that, 327 00:19:35,280 --> 00:19:37,160 that, that was my first, second, third kiss. 328 00:19:37,160 --> 00:19:39,240 So I have a, a daughter with another. 329 00:19:40,120 --> 00:19:42,440 So I've got three kids. You know, I've got less than 330 00:19:42,440 --> 00:19:48,000 1000 bucks. I own a gym and it was and I was 331 00:19:48,040 --> 00:19:53,480 in a personal it, you know, it was it was a really hard time 332 00:19:53,520 --> 00:19:57,240 and and Matt might remember the fires up north also burnt down 333 00:19:57,240 --> 00:20:00,120 my hometown. So I was like pretty devastated 334 00:20:00,640 --> 00:20:06,040 on like there was no I was giving more eulogies than I was 335 00:20:06,040 --> 00:20:08,800 coaching classes. Like it was like it was quite 336 00:20:08,800 --> 00:20:10,040 literally. I mean, there was a moment where 337 00:20:10,040 --> 00:20:13,040 I was like giving a eulogy every three months and. 338 00:20:13,960 --> 00:20:19,120 It, it was unrelenting. And you know, during that time, 339 00:20:19,120 --> 00:20:29,720 though, it really helped me understand life to the degree to 340 00:20:29,720 --> 00:20:36,840 which it can be brutal. And during that time, the thing 341 00:20:36,840 --> 00:20:44,160 that I really fomented in my thinking and what I wanted to be 342 00:20:44,160 --> 00:20:48,760 a leader in is, you know, something that Mark Divine 343 00:20:48,760 --> 00:20:51,240 passed on to me 'cause I was a student of his for many years 344 00:20:51,240 --> 00:20:55,840 for his, you know, coral camps and I went through advanced 345 00:20:55,920 --> 00:20:58,200 education stuff. And, you know, one of the things 346 00:20:58,400 --> 00:21:00,880 he and a lot of others also talk about is VUCA. 347 00:21:00,880 --> 00:21:02,880 The world is volatile, uncertain, complex and 348 00:21:02,880 --> 00:21:06,080 ambiguous. And I really appreciate that. 349 00:21:06,120 --> 00:21:08,400 And, and I got it. I got that first hand. 350 00:21:08,440 --> 00:21:11,800 I mean, it was, it was violent, but the loss was violent. 351 00:21:11,800 --> 00:21:14,480 The lack of sleep. I've got two kids under 2 at 352 00:21:14,480 --> 00:21:16,000 home. I've got less than 1000 bucks. 353 00:21:16,280 --> 00:21:19,160 I got a whole community and a team of people that's paid by me 354 00:21:19,800 --> 00:21:22,880 to make their livings and pay for their families. 355 00:21:23,280 --> 00:21:26,600 And I've got to somehow not take a knee. 356 00:21:26,600 --> 00:21:29,280 I got to get the fuck up and find a way to keep moving. 357 00:21:29,960 --> 00:21:34,240 And that was that window of time from 2015 to 17. 358 00:21:34,240 --> 00:21:37,360 So they're 14. Like right when I bought the gym 359 00:21:37,560 --> 00:21:41,080 about 10 years ago, it was, it was so a year later, whatever, 360 00:21:41,160 --> 00:21:44,880 it just like all that stuff. And I was delaying buying the 361 00:21:44,880 --> 00:21:46,560 gym for years. I didn't want to. 362 00:21:46,600 --> 00:21:49,320 And I, I wish I'd actually bought it earlier. 363 00:21:49,320 --> 00:21:55,360 In a way, it was so that I had some cash on hand to like deal 364 00:21:55,360 --> 00:22:00,160 with like the just the, I mean, there was no, all the stressors, 365 00:22:01,000 --> 00:22:05,080 death, yes, moving, yes, lack of sleep, there was none there. 366 00:22:05,080 --> 00:22:08,720 We had two kids under 2 like in the house, like the, the 367 00:22:08,720 --> 00:22:10,160 financials. I mean, it just, it was 368 00:22:10,200 --> 00:22:15,600 unrelenting. And and then I got a breather 369 00:22:15,720 --> 00:22:20,920 did well between that window, 2018 back to 2020 and then we 370 00:22:20,920 --> 00:22:24,200 moved. And then it actually, as I 371 00:22:24,200 --> 00:22:26,080 retell this, it's amazing that we're here. 372 00:22:26,400 --> 00:22:27,840 So we go for that. Yeah. 373 00:22:28,920 --> 00:22:31,720 No shit. We we, we go through that, we go 374 00:22:31,720 --> 00:22:35,040 through that, then we move our gym from a location that we've 375 00:22:35,040 --> 00:22:38,200 been in for 11 years. In. 376 00:22:38,520 --> 00:22:42,960 Downtown Santa Monica one month before the shutdown. 377 00:22:43,840 --> 00:22:48,080 Oh shit. So I mean that time in the 378 00:22:48,080 --> 00:22:52,520 Monica rent in downtown Santa Monica, the like it's San 379 00:22:52,520 --> 00:22:56,200 Francisco and Santa Monica, the most expensive, you know, 380 00:22:56,920 --> 00:23:02,920 downtown Santa Monica one month boom shut down like I I and I'm 381 00:23:02,920 --> 00:23:08,080 like, so now all this money back in like, Oh, you got to be 382 00:23:08,080 --> 00:23:11,240 kidding me with this and. You're the guy, Job would have 383 00:23:11,240 --> 00:23:12,360 said. Man, Rough day, huh? 384 00:23:13,000 --> 00:23:18,560 Yeah, why? Why is all this something? 385 00:23:19,320 --> 00:23:23,040 But I look back at that and, and now we're out of that location 386 00:23:23,040 --> 00:23:26,000 and we're into into a small like a really cool location. 387 00:23:26,000 --> 00:23:28,160 I think it'll be sustainable for a long time. 388 00:23:28,160 --> 00:23:31,920 Got great owners that are really have a great relationship with 389 00:23:31,920 --> 00:23:35,520 feel that it's a very sustainable lease and, and, and 390 00:23:35,520 --> 00:23:37,120 a partner it, it feels like a partnership. 391 00:23:37,120 --> 00:23:41,560 Sometimes these leases don't feel like partnerships and we've 392 00:23:41,560 --> 00:23:48,160 got a very bought in community with extremely low churn and a 393 00:23:48,160 --> 00:23:54,560 very loyal customer base that that continues to age with us. 394 00:23:55,240 --> 00:23:59,000 And so so we're really blessed that way. 395 00:23:59,440 --> 00:24:00,480 Yeah, when you were down. Sorry. 396 00:24:01,160 --> 00:24:04,440 No, no, I was just curious when you were down to that 1000 bucks 397 00:24:04,480 --> 00:24:07,120 and you were still having to like show up for the your staff 398 00:24:07,120 --> 00:24:09,720 or for your class or whatever it is you're doing inside the gym. 399 00:24:10,120 --> 00:24:12,840 Like first question is like, what, what in the world was the 400 00:24:12,840 --> 00:24:14,200 mindset there? Were you just trying to stay 401 00:24:14,200 --> 00:24:17,080 face and like just being like, just keep doing everything the 402 00:24:17,080 --> 00:24:19,000 way it is? Like, yeah, did the members 403 00:24:19,000 --> 00:24:20,000 know? Did the coaches know about the 404 00:24:20,000 --> 00:24:22,720 situation? And then #2 like what was going 405 00:24:22,720 --> 00:24:24,840 through your mind to get yourself out of that financial 406 00:24:24,840 --> 00:24:26,640 hole? Was it just get your head buried 407 00:24:26,640 --> 00:24:28,640 in the work or. Yeah, or. 408 00:24:28,800 --> 00:24:31,040 Work my way out, man. I mean, it's just like that. 409 00:24:31,040 --> 00:24:34,840 That was the work, you know? I mean, there was no, there was 410 00:24:34,840 --> 00:24:36,960 no, there was no other choice. I I don't. 411 00:24:37,040 --> 00:24:40,080 There might have been another choice, but it wasn't, and even 412 00:24:40,080 --> 00:24:42,320 reflectively I'm not sure what that would have been, but the 413 00:24:42,400 --> 00:24:45,400 the choice is to work. And what did that work look 414 00:24:45,400 --> 00:24:46,520 like? Just showing up and giving all 415 00:24:46,520 --> 00:24:49,240 to your members where you're just beaten down doors to find 416 00:24:49,240 --> 00:24:50,360 new members. Like what did that? 417 00:24:50,360 --> 00:24:52,840 What did that look like? That's a cross Section 1 of it 418 00:24:52,840 --> 00:24:55,840 is so I, you know, the good news is that I got a lot of tools, 419 00:24:55,880 --> 00:25:00,080 you know, so I, I'm, you know, I've got a, a, a 30 year habit 420 00:25:00,120 --> 00:25:04,120 of journaling. So I write daily that that I've 421 00:25:04,160 --> 00:25:12,680 been doing for since the 1995. I have a, a, a deep and very 422 00:25:12,680 --> 00:25:16,640 consistent breath work practice. I, I view movement as, as 423 00:25:16,640 --> 00:25:22,040 therapy and treated as such. I, I really do a good job of 424 00:25:22,040 --> 00:25:26,320 like dropping intensity when my allostatic load is high, which 425 00:25:26,320 --> 00:25:28,920 is frequent, which is, I think very typical for most 426 00:25:28,920 --> 00:25:31,720 middle-aged people. And so, and I think that that's 427 00:25:31,720 --> 00:25:34,680 one thing that, that there's a nuance that, that we in our 428 00:25:34,680 --> 00:25:37,360 community need to pay a lot more attention to. 429 00:25:37,480 --> 00:25:40,280 I've been saying that for close to 15 years and I think that 430 00:25:40,280 --> 00:25:43,240 people are catching on. But like I would, I would hope 431 00:25:43,240 --> 00:25:46,160 that as people age and, and realize that, which, you know, 432 00:25:46,160 --> 00:25:49,400 we can't all just light our fingers and go play with 433 00:25:49,400 --> 00:25:50,960 electric sockets all the time. It just. 434 00:25:53,480 --> 00:25:54,800 Doesn't. And CrossFit. 435 00:25:54,800 --> 00:25:56,440 And CrossFit is electricity, right? 436 00:25:56,440 --> 00:25:59,760 It's it, it can power a lot, but you don't fuck with it and 437 00:25:59,760 --> 00:26:05,240 people fuck with it too much. And so I, I, I think and so, or 438 00:26:05,240 --> 00:26:07,040 the everyday person fucks with it too much. 439 00:26:07,600 --> 00:26:09,880 And so it's like easy now, cowboy. 440 00:26:09,920 --> 00:26:14,920 And so, you know, that, that but that movement therapy in the 441 00:26:14,920 --> 00:26:20,240 community, having children and, you know, I always kind of like 442 00:26:20,600 --> 00:26:24,760 look back and go, you know, a mentor once taught me he goes, 443 00:26:25,440 --> 00:26:27,400 you know, be the man that your daughter wants to marry. 444 00:26:29,040 --> 00:26:32,880 Which when I'm in really difficult moments that will 445 00:26:32,880 --> 00:26:36,920 straighten you out right away, 'cause you just you go, yeah, 446 00:26:36,920 --> 00:26:39,240 OK, this is how this is how a man behaves. 447 00:26:39,640 --> 00:26:46,360 And it's not macho bullshit. It's not, you know, whatever 448 00:26:46,360 --> 00:26:48,720 like looking bitches and none of that. 449 00:26:48,720 --> 00:26:53,560 It's not, it's not that's weakness, me weakness. 450 00:26:54,640 --> 00:26:59,680 But like, you know, and then, and then my children and my wife 451 00:26:59,680 --> 00:27:01,760 and just going, look, I got to get stuck in right now. 452 00:27:02,480 --> 00:27:05,440 This is my moment. And you know, my mom was strong, 453 00:27:05,440 --> 00:27:08,840 my grandfather was strong. My, my, my dad had a good sense 454 00:27:08,840 --> 00:27:11,000 of humor. So like, those are the tools. 455 00:27:11,000 --> 00:27:15,760 Like I just, I just channeled my mom's strength and I, I, you 456 00:27:15,760 --> 00:27:17,480 know, I still think about my mom every day. 457 00:27:17,640 --> 00:27:20,760 And my dad had a really great sense of humor. 458 00:27:21,000 --> 00:27:25,160 Obviously I was a professional comedian and, but, but like, you 459 00:27:25,160 --> 00:27:27,120 know, the, the, the humor helps a lot. 460 00:27:27,120 --> 00:27:28,840 But, but those are like major tools. 461 00:27:28,840 --> 00:27:31,280 If you're writing, if you're doing breath work, if you've got 462 00:27:31,280 --> 00:27:33,920 community, if you're moving every day and giving yourself 463 00:27:33,920 --> 00:27:36,040 some grace, knowing that none of it's going to be perfect. 464 00:27:36,040 --> 00:27:39,400 Just you just got to stay in the cut here. 465 00:27:39,600 --> 00:27:41,880 And, and that will be the therapy that guides you through. 466 00:27:41,920 --> 00:27:43,800 And it has been. It has been. 467 00:27:43,800 --> 00:27:49,160 It sounds it sounds like failing wasn't really ever an option in 468 00:27:49,160 --> 00:27:53,800 your brain though. No, no, no. 469 00:27:53,800 --> 00:27:55,400 That is an option in people's brain. 470 00:27:55,400 --> 00:27:59,560 That's why I say that. Yeah, no, look, there's a deep 471 00:27:59,560 --> 00:28:02,120 belief that I have in what we're doing too, which can be, you 472 00:28:02,120 --> 00:28:04,680 know, a lot of our down down falling too, like that there, 473 00:28:04,720 --> 00:28:07,440 there's, there's blindness and there's toxic optimism and 474 00:28:07,440 --> 00:28:08,960 things like that, that, that are not helpful. 475 00:28:09,200 --> 00:28:10,600 So I can, I can get through no matter what. 476 00:28:10,600 --> 00:28:12,920 It's like, you know, it's the guy who's like, I got it, I got 477 00:28:12,920 --> 00:28:18,240 it, I don't got it, you know, like, and that's, look, I've, 478 00:28:18,280 --> 00:28:20,560 I've not, not got it a lot of times. 479 00:28:20,640 --> 00:28:24,240 And there's, there's a lot of things that I put myself in the 480 00:28:24,240 --> 00:28:27,040 business people in bad ways at different times. 481 00:28:27,040 --> 00:28:30,280 But like for the most part, I feel like I'm I'm doing right by 482 00:28:30,280 --> 00:28:35,280 everybody most of the time. The, the original line of 483 00:28:35,280 --> 00:28:40,520 thought here was I think kind of open the door up on what I've 484 00:28:40,520 --> 00:28:43,600 been thinking. I think things seem a little bit 485 00:28:43,600 --> 00:28:47,400 bleak here as of late from just communication from CrossFit HQ. 486 00:28:47,400 --> 00:28:49,280 It seems like a Philly account went down. 487 00:28:50,480 --> 00:28:54,360 You know, of course, CrossFit started in a time when owning or 488 00:28:54,360 --> 00:28:57,440 renting a facility was way cheaper than it is now. 489 00:28:57,680 --> 00:29:00,160 And that's, that's reality a lot of people are facing. 490 00:29:01,400 --> 00:29:04,520 And so one of the things that I want to talk to you about was 491 00:29:04,520 --> 00:29:07,920 like, in the 20 years that you've been around this, seen 492 00:29:07,920 --> 00:29:10,840 this, watch this, what you know, what was the optimism that you 493 00:29:10,840 --> 00:29:12,520 might have had in the in the past? 494 00:29:12,520 --> 00:29:14,120 And then like, what are you feeling now? 495 00:29:14,120 --> 00:29:16,400 Are we poised better? How do you feel about the 496 00:29:16,400 --> 00:29:23,720 CrossFit environment as a whole? So there's a lot of pieces that 497 00:29:23,720 --> 00:29:27,480 are influencing what I'll share here. 498 00:29:32,760 --> 00:29:39,840 One of the things that has been really interesting from from my 499 00:29:39,840 --> 00:29:43,720 perspective is just the the weight, the gravity that 500 00:29:44,960 --> 00:29:49,000 perceptions fuel conversations at this moment of time. 501 00:29:49,880 --> 00:29:54,680 And so, you know, the truth of the matter is that where we're 502 00:29:54,680 --> 00:30:01,560 at now as a community is, in my view, a reflection of a very 503 00:30:01,560 --> 00:30:07,920 long tail of a lot of different things, some of them internal 504 00:30:08,000 --> 00:30:12,520 that are that we are all culpable for meaning the people 505 00:30:12,520 --> 00:30:16,440 that are participants, the owners, the coaches, the 506 00:30:16,440 --> 00:30:21,960 athletes, the the leadership. You know, there's, there's a lot 507 00:30:21,960 --> 00:30:24,200 of things that are that are culpable to this. 508 00:30:24,200 --> 00:30:26,680 And then there's other things that are external, like the, 509 00:30:26,760 --> 00:30:32,080 the, the very nature in which we seek to understand each other. 510 00:30:32,720 --> 00:30:38,240 And so I remember a time on the CrossFit forum where there were 511 00:30:38,240 --> 00:30:43,520 moderators where people would share ideas in a dignified way. 512 00:30:44,200 --> 00:30:50,520 And it wasn't, it wasn't you motherfucker. 513 00:30:50,520 --> 00:30:55,480 This, that another thing, you know, and that, and that time. 514 00:30:56,080 --> 00:30:58,720 And those are on the those are on the original message board. 515 00:30:58,760 --> 00:31:00,760 I actually never participated, but I look all the time to see 516 00:31:00,760 --> 00:31:03,640 what other people would have, whether people's scores were and 517 00:31:03,640 --> 00:31:06,160 if they had tips, all these kind of things. 518 00:31:06,160 --> 00:31:19,920 And and in ecosystems like that, where you are responsible for 519 00:31:19,920 --> 00:31:22,040 the opinions that you share in totality. 520 00:31:27,240 --> 00:31:36,200 There's less, and to me that's an environment that fosters like 521 00:31:36,200 --> 00:31:39,280 a really robust exchange of ideas. 522 00:31:39,280 --> 00:31:46,280 Now you offset that with some of the original temperament of most 523 00:31:46,280 --> 00:31:49,520 of the people who started in this era. 524 00:31:50,760 --> 00:31:53,040 Now, if you think about how CrossFit was starting, I've, 525 00:31:53,160 --> 00:31:59,600 I've stated this a long time. It started and, and this is I, I 526 00:31:59,600 --> 00:32:01,640 think we do need to give this perspective a little 527 00:32:01,640 --> 00:32:05,200 consideration. It started with the pugilist's 528 00:32:05,240 --> 00:32:09,200 mentality, meaning this is a fuck you to the Globo gym world. 529 00:32:09,680 --> 00:32:14,560 We have something else that's better, but in so creating that, 530 00:32:14,560 --> 00:32:18,720 we also then start to think that we're better and we're morally 531 00:32:19,040 --> 00:32:23,360 and we're this and that. And you get more reductive when 532 00:32:23,360 --> 00:32:27,840 other people start to challenge your ideas. 533 00:32:29,080 --> 00:32:34,320 And so if we think about like all the great contributors 534 00:32:34,440 --> 00:32:39,760 who've come through from, let's say, my era and I and I and I 535 00:32:39,760 --> 00:32:42,360 want to just kind of point this out like in a, in a, in a frank 536 00:32:42,360 --> 00:32:50,840 way, not in a blaming way, but people that were dismissed early 537 00:32:50,840 --> 00:32:57,880 from the CrossFit conversation were ripto OPT, Kelly Starrett, 538 00:32:58,160 --> 00:33:05,360 Carl Paley, Brian McKenzie, I for some reason, Rob Wolf, these 539 00:33:06,000 --> 00:33:12,560 these people were dismissed. And we think now, Oh, this 540 00:33:12,560 --> 00:33:14,040 leadership doesn't have it right. 541 00:33:15,640 --> 00:33:19,280 I, I still wonder if the attitudes that we held then that 542 00:33:19,280 --> 00:33:25,400 shoved away these people was the one that was the most helpful to 543 00:33:25,400 --> 00:33:27,880 our community at large. That that's a question. 544 00:33:27,920 --> 00:33:33,640 It's not a statement. I wonder, I wonder now we look 545 00:33:33,640 --> 00:33:37,160 at it and just go, we'll see that this, this, this 546 00:33:37,160 --> 00:33:39,280 organization's not Greg. They don't get it. 547 00:33:39,560 --> 00:33:42,040 This, that and the other, they're beholden to the 548 00:33:42,360 --> 00:33:44,840 Berkshire. They want the fucking company to 549 00:33:44,840 --> 00:33:46,840 grow if they don't trust the man. 550 00:33:47,080 --> 00:33:57,440 This, that and the other maybe, maybe so also we're a couple 551 00:33:57,520 --> 00:33:59,560 decades and change into the thing. 552 00:33:59,560 --> 00:34:07,240 And should we be the guys holding on to ice cube that grew 553 00:34:07,240 --> 00:34:10,080 up with him going that motherfucker's making family 554 00:34:10,080 --> 00:34:11,440 movies. He was my dog. 555 00:34:11,719 --> 00:34:14,840 He's no, he's no longer down. He that was my dog that was 556 00:34:14,840 --> 00:34:17,840 making family movies. Like what are we talking about? 557 00:34:17,840 --> 00:34:20,159 Like, are we what are we talking about here? 558 00:34:20,199 --> 00:34:23,760 Like we're still trying to help people and I and I, I truly 559 00:34:23,760 --> 00:34:27,199 believe so. So let's just and and I want to 560 00:34:27,199 --> 00:34:29,760 paint a picture of totality here from a 20 year perspective, 561 00:34:30,400 --> 00:34:33,920 right? So we have this antagonistic 562 00:34:34,760 --> 00:34:41,560 gene, this pugilistic gene. It's like we want every free 563 00:34:41,560 --> 00:34:44,480 speech, everybody, let's talk until I disagree with you, then 564 00:34:44,480 --> 00:34:51,000 you're fucking out. OK, OK, I'm not sure what's 565 00:34:51,000 --> 00:34:55,280 happening right now, but OK. So if that's in our genes, we 566 00:34:55,280 --> 00:34:59,600 have to account for that like and ask the question if we're 567 00:34:59,600 --> 00:35:03,600 trying to grow this thing, which means getting people to it to 568 00:35:03,600 --> 00:35:06,360 attract them to it, to keep them interested in it, to keep them 569 00:35:06,360 --> 00:35:13,440 doing it for a long time. Does has pugilism ever worked as 570 00:35:13,440 --> 00:35:16,440 a long term retention strategy for anything? 571 00:35:19,760 --> 00:35:21,120 Probably not, no. Right. 572 00:35:21,120 --> 00:35:25,480 It breeds self burnout, yeah. Yeah, point point to an 573 00:35:25,480 --> 00:35:29,040 organization, a country, an individual, a group of people 574 00:35:29,200 --> 00:35:32,960 that just go. Works for Genghis Khan Khan 575 00:35:32,960 --> 00:35:36,800 until it didn't. Until it didn't. 576 00:35:37,240 --> 00:35:41,840 Well, I mean, like so to to go at bat because like that whole 577 00:35:41,840 --> 00:35:46,880 like pugilistic, that thing, I gravitated towards that heart. 578 00:35:46,880 --> 00:35:50,440 I was I was 20 years old. I was pissed vinegar. 579 00:35:50,680 --> 00:35:54,400 I love the whole outlaw rebellion feel of it. 580 00:35:54,640 --> 00:36:00,800 And I liked that we were going up to a stage and saying, you 581 00:36:00,800 --> 00:36:03,440 know what, Coke fuck you get out of science. 582 00:36:03,880 --> 00:36:05,560 I loved that. Totally. 583 00:36:05,560 --> 00:36:12,400 That's great and, and, and that's great, but it's also 584 00:36:12,920 --> 00:36:18,440 sometimes WWE and the boring shit is how stuff gets done, but 585 00:36:18,440 --> 00:36:22,720 the grandeur shit is usually how stuff makes noise, but may not 586 00:36:22,720 --> 00:36:25,520 always get stuff done in the long history of humans. 587 00:36:26,640 --> 00:36:30,760 So working together to figure out these things and getting to 588 00:36:30,760 --> 00:36:33,880 the truth. And I love what Greg was saying 589 00:36:33,880 --> 00:36:37,880 with this pugilistic attitude. And I also wonder if there are 590 00:36:37,880 --> 00:36:40,560 other ways to win that conversation. 591 00:36:41,520 --> 00:36:46,640 I, I just wonder because like here we are and, and here we 592 00:36:46,760 --> 00:36:48,840 are. So I also want to just kind of 593 00:36:48,840 --> 00:36:52,400 like fully contextual. So I'm just noting we, we, we 594 00:36:52,400 --> 00:36:56,320 lose good thinkers. So we're saying one thing, 595 00:36:56,920 --> 00:37:00,040 everybody gets some input here, but other things are happening 596 00:37:00,040 --> 00:37:04,080 as we're clipping these people, the algorithms change and 597 00:37:04,080 --> 00:37:07,280 personalities change, views start to accelerate things. 598 00:37:07,280 --> 00:37:09,560 People start to get antagonistic by nature. 599 00:37:09,760 --> 00:37:12,480 So people who once would try to find some common ground, it's 600 00:37:12,480 --> 00:37:15,160 very easy to strip it and then they start losing common ground 601 00:37:15,520 --> 00:37:22,920 with with greater velocity. And so when we, when we move 602 00:37:22,920 --> 00:37:28,440 forward, we, we, we, we look at things like, OK, well, and and 603 00:37:28,440 --> 00:37:30,360 this is going to be a tailspin. You can look at these numbers so 604 00:37:30,360 --> 00:37:32,840 many different ways. Like, OK, is the, is the number 605 00:37:32,840 --> 00:37:34,240 of affiliations now? Well, yeah. 606 00:37:34,240 --> 00:37:36,800 And guess what? Like no matter if there were 607 00:37:36,800 --> 00:37:39,120 affiliate fees, if there weren't affiliate fees, if Greg was 608 00:37:39,120 --> 00:37:42,400 here, if Greg wasn't here, if Don was here, if Eric Rosen, you 609 00:37:42,400 --> 00:37:48,760 know what, a lot of gyms went through COVID, they had PP money 610 00:37:48,840 --> 00:37:52,160 or they, they the trip P money. They had some money to get them 611 00:37:52,160 --> 00:37:57,880 through some of the stuff which made an unofficial end to which 612 00:37:57,880 --> 00:38:01,120 the business could survive. They had some sort of agreement 613 00:38:01,120 --> 00:38:04,880 that were all radically individualized across thousands 614 00:38:04,880 --> 00:38:08,440 of leases. Are we talking about the 615 00:38:08,440 --> 00:38:10,920 complexity of what that is alone? 616 00:38:11,240 --> 00:38:15,080 I know for me how complex that was and what that meant, whether 617 00:38:15,080 --> 00:38:17,440 the business was going to stay alive or die. 618 00:38:17,680 --> 00:38:20,200 I know what it cost me to move my business last year, and it 619 00:38:20,200 --> 00:38:23,240 was incredibly punitive because I had to pay back. 620 00:38:23,800 --> 00:38:28,880 Now I've got a valuable gym with a valuable clientele, so it 621 00:38:29,080 --> 00:38:33,840 allowed me to stay in the fight. But other gyms that could have 622 00:38:33,840 --> 00:38:38,280 been doing a really good job that maybe had just a little bit 623 00:38:38,800 --> 00:38:43,120 less luck than me. And I was not lucky, but like 624 00:38:43,120 --> 00:38:45,160 maybe it was like that much less. 625 00:38:46,080 --> 00:38:48,400 But great coach, great community. 626 00:38:48,640 --> 00:38:50,000 One of them is working for me right now. 627 00:38:50,000 --> 00:38:52,760 Dusty Hyland is like legendary coach, right? 628 00:38:52,800 --> 00:38:55,400 He he had to close dog town and he's one of our coaches now at 629 00:38:55,400 --> 00:38:58,160 Oak Park. He's coming to Chase, Chase, 630 00:38:58,160 --> 00:39:01,560 Ingram, CrossFit, Big D He had to close up. 631 00:39:01,560 --> 00:39:03,000 He couldn't find another facility. 632 00:39:03,120 --> 00:39:05,960 He had a great community, great coaching force and he had to 633 00:39:05,960 --> 00:39:09,920 close the doors. And those are artificial things 634 00:39:10,080 --> 00:39:14,720 that so you have a variable there, a new location, the 635 00:39:14,720 --> 00:39:16,760 current location and the two different leases. 636 00:39:16,760 --> 00:39:19,400 So that's four things. You overlay COVID and then you 637 00:39:19,400 --> 00:39:22,280 overlay what the landlords during COVID were doing. 638 00:39:22,560 --> 00:39:26,120 Now we can say it's the leadership's fault, God damn it, 639 00:39:26,200 --> 00:39:28,600 membership, less affiliates, we're all fucked. 640 00:39:28,600 --> 00:39:31,280 It's going to hell. It's like, I don't know, man, 641 00:39:31,280 --> 00:39:33,920 like I don't know, like, you know what, these last four years 642 00:39:33,920 --> 00:39:36,480 were fucking gnarly. Like so much stuff was happening 643 00:39:36,840 --> 00:39:39,720 and people were dealing with a lot in their individual gyms and 644 00:39:39,720 --> 00:39:44,880 communities and what? And yeah, and, and so look, a 645 00:39:44,880 --> 00:39:47,840 lot of it could be attributed to here's an increase in fees and 646 00:39:47,840 --> 00:39:50,040 people don't like that. And so like, OK, screw that, not 647 00:39:50,040 --> 00:39:53,240 going to do that, going to do something else or just not do it 648 00:39:53,240 --> 00:39:55,720 all all together. Like I would say that it's 649 00:39:55,720 --> 00:39:59,760 probably a combination of all these things, not just one. 650 00:39:59,760 --> 00:40:07,320 And then and and I and I would, I would, I would encourage, you 651 00:40:07,320 --> 00:40:10,680 know, sort of holistic consideration to. 652 00:40:10,840 --> 00:40:14,880 What's happening versus, yeah, somebody's right or wrong about 653 00:40:14,880 --> 00:40:17,560 what's actually happening because it's, you know, there's, 654 00:40:17,560 --> 00:40:20,080 there's a, there's a lot of levers getting pressed here. 655 00:40:20,160 --> 00:40:25,960 And yeah. That's, and This is why I 656 00:40:25,960 --> 00:40:28,600 invited you on the show is because I've noticed that you 657 00:40:28,600 --> 00:40:30,600 have a tendency to break things down like this. 658 00:40:31,520 --> 00:40:35,680 I I stole a quote from you years ago and I don't know if you were 659 00:40:35,680 --> 00:40:38,320 quoting someone else, but I use it all the time. 660 00:40:38,680 --> 00:40:44,960 Is that inevitably when you create a thing, the purpose of 661 00:40:45,280 --> 00:40:48,000 the thing, the purpose of the thing becomes to uphold the 662 00:40:48,000 --> 00:40:50,520 thing, not to do the service? Of the thing. 663 00:40:51,720 --> 00:40:54,240 Yeah. And so like for the federal 664 00:40:54,240 --> 00:40:57,720 government, it's like it it starts to become yeah. 665 00:40:57,720 --> 00:41:00,640 Or a company it starts to become We need to keep the federal 666 00:41:00,640 --> 00:41:04,160 government alive, as opposed to is the federal government 667 00:41:04,160 --> 00:41:05,480 serving the people? Yeah. 668 00:41:05,560 --> 00:41:08,520 And the private sector markets or shareholders are doing the 669 00:41:08,520 --> 00:41:09,680 same thing? Right. 670 00:41:11,360 --> 00:41:18,080 And so a, a spin off of that is I see it the same as when people 671 00:41:18,080 --> 00:41:21,640 are presented with an idea or a thing, they think that's the 672 00:41:21,640 --> 00:41:25,440 only thing they or like the game season, like you heard talk of 673 00:41:25,440 --> 00:41:27,040 like we want to bring back regionals. 674 00:41:27,040 --> 00:41:29,600 We want to bring back regionals. That's all you heard for years 675 00:41:29,800 --> 00:41:32,120 is because when you present people with an idea and you 676 00:41:32,120 --> 00:41:35,440 don't present them with a counter idea, they just Stew and 677 00:41:35,440 --> 00:41:38,040 fucking brain melt on the one thing that they have. 678 00:41:38,400 --> 00:41:41,920 And so when it when you're talking about like HQ screwing 679 00:41:41,920 --> 00:41:46,000 up, you know, pro Dave, pro Lazar, like all these things, he 680 00:41:46,000 --> 00:41:49,720 turns into this dichotomy. And it's like, no, this is way 681 00:41:49,720 --> 00:41:51,320 more nuanced. But here's the problem, Kenny, 682 00:41:51,320 --> 00:41:52,960 is no one's having these conversations. 683 00:41:53,360 --> 00:41:57,040 That's why I invited you on. And that was my main point about 684 00:41:57,040 --> 00:42:03,240 all of this is that the talk, I think the way in which CrossFit 685 00:42:03,240 --> 00:42:07,480 has failed is that the only big conversations that are really 686 00:42:07,480 --> 00:42:11,720 going on currently are that of the Games and then of fees 687 00:42:11,720 --> 00:42:14,200 rising for the affiliates. Those are the only two things 688 00:42:14,200 --> 00:42:17,120 that are being talked about. Whereas back in the day there 689 00:42:17,120 --> 00:42:20,960 was the fight with Koch, there was the what is it unbiable? 690 00:42:21,160 --> 00:42:24,480 There was the NSCA case. There was these initiatives and 691 00:42:24,480 --> 00:42:27,400 greater health that we were focused on, we could talk about 692 00:42:27,400 --> 00:42:28,920 and it would get the community energized. 693 00:42:29,200 --> 00:42:32,520 Something bad over here might happen, but that's OK because 694 00:42:32,520 --> 00:42:34,800 four other things good are happening over here. 695 00:42:34,800 --> 00:42:37,960 So you can kind of get distracted by the one or the the 696 00:42:37,960 --> 00:42:44,800 good things from the bad things. And so there's a long winded way 697 00:42:44,800 --> 00:42:47,440 of saying you've been a coach for 20 years. 698 00:42:47,560 --> 00:42:51,680 I'll I'll work into what I want to talk about. 35, but yes. 699 00:42:52,120 --> 00:42:54,880 Do what? What did you say? 700 00:42:55,720 --> 00:42:59,320 3035 years. 35 Yeah. So you've been a you've been a 701 00:42:59,320 --> 00:43:05,880 coach for 35 years, I think. What Coke and the fight with the 702 00:43:05,880 --> 00:43:09,760 NSCA did for CrossFit affiliates is like, you can coach a class 703 00:43:10,160 --> 00:43:14,440 and that can be a really serving Ave. for a person, but I think 704 00:43:14,880 --> 00:43:19,760 the normal human will eventually get bored and they'll want a 705 00:43:19,760 --> 00:43:22,440 greater service. And so that's where giving your 706 00:43:22,440 --> 00:43:27,320 affiliate money to HQ starts to see like, Oh yeah, the NSCA is 707 00:43:27,320 --> 00:43:30,600 screwing around with stuff and we need to get that, you know, 708 00:43:30,720 --> 00:43:34,400 taken care of or sugar is really a greater evil that an affiliate 709 00:43:34,400 --> 00:43:39,120 can't really battle, but HQ can. And I would be happy to know 710 00:43:39,120 --> 00:43:42,680 that my money is going towards this greater 'cause, right. 711 00:43:42,840 --> 00:43:47,960 So in your 35 years, sorry of experience, how have you 712 00:43:47,960 --> 00:43:50,880 motivated yourself like that? And then what are the things 713 00:43:50,880 --> 00:43:54,640 that you do for your coaches to keep them in the fight? 714 00:43:55,520 --> 00:43:59,600 Yeah, So, well, there's a lot of things like the average coaching 715 00:44:00,400 --> 00:44:03,840 career for coach at Oak Park is 77.5 years. 716 00:44:03,840 --> 00:44:06,120 So our, our turnover rate for coach is extremely slow. 717 00:44:07,360 --> 00:44:10,240 We have a, you know, professional opportunity for 718 00:44:10,240 --> 00:44:15,280 people to make 6 figures with us and they can earn that, which is 719 00:44:15,280 --> 00:44:18,040 still like that. That's Santa Monica struggle. 720 00:44:18,600 --> 00:44:21,320 Yeah, yeah. Out where we live, that's how. 721 00:44:21,560 --> 00:44:23,480 Yeah. I was hearing you say in 722 00:44:23,640 --> 00:44:24,840 Indiana, you're freaking killing. 723 00:44:24,840 --> 00:44:26,120 It yeah. Oh yeah. 724 00:44:26,560 --> 00:44:33,880 So they got here anyway, but but there is a path for that and so 725 00:44:34,680 --> 00:44:42,720 there's a number of things. OK, So what what I heard you 726 00:44:42,720 --> 00:44:50,920 saying was the the oomph of higher level objectives that we 727 00:44:51,320 --> 00:44:57,320 that you felt from HQ that like those higher level like sort of 728 00:44:57,320 --> 00:44:59,880 North stars aren't there for you. 729 00:44:59,920 --> 00:45:02,760 Is that that I get that essence? I've been calling that. 730 00:45:02,760 --> 00:45:04,760 Like what you were saying, higher, higher. 731 00:45:04,760 --> 00:45:07,320 Initiatives, yeah, but North Star is a good a good way of 732 00:45:07,320 --> 00:45:07,840 saying it. Yeah. 733 00:45:07,840 --> 00:45:10,240 They're not there anymore, and they used to be there. 734 00:45:12,280 --> 00:45:13,760 Yeah. So you know, what's really 735 00:45:13,760 --> 00:45:17,200 interesting about this is that like if I give you the total of 736 00:45:17,200 --> 00:45:23,280 e-mail communications that I had from affiliate support from 2011 737 00:45:23,280 --> 00:45:28,800 to 2020, I. Know you're going to bring. 738 00:45:28,800 --> 00:45:37,800 This up it'd be 1010 emails and that was here's your and we had 739 00:45:37,800 --> 00:45:40,200 a grandfather rate. It was nothing and we'd just pay 740 00:45:40,200 --> 00:45:42,680 that and that was it. Like we got. 741 00:45:42,680 --> 00:45:48,560 In fact, we were, from what I understand, blacklisted as a gym 742 00:45:48,640 --> 00:45:58,440 not to engage with back in 2011. Oopsie, are we here? 743 00:45:58,880 --> 00:45:59,840 Yeah, you're there? Yeah. 744 00:46:00,000 --> 00:46:01,800 Why? Why were you guys blacklisted? 745 00:46:01,800 --> 00:46:02,520 Blacklisted. Well. 746 00:46:03,320 --> 00:46:05,600 It's OK, Susan's been blacklisted a couple times. 747 00:46:09,160 --> 00:46:10,960 So. I know how it goes. 748 00:46:12,280 --> 00:46:14,640 You can still like this. Yeah, yeah, yeah. 749 00:46:14,920 --> 00:46:19,160 And that's why, yeah. Now you know why I know why the 750 00:46:19,240 --> 00:46:21,800 blacklist. Actually, that's how I got off 751 00:46:21,800 --> 00:46:22,640 the blacklist. That's. 752 00:46:26,600 --> 00:46:30,440 How I got now you know, you get out a free card, not so hard, is 753 00:46:30,440 --> 00:46:33,240 it? Not after. 754 00:46:33,960 --> 00:46:36,160 It's not so hard after Susan gets a hold of it. 755 00:46:36,160 --> 00:46:44,680 Hey, it. Wouldn't be a good show if you 756 00:46:44,680 --> 00:46:46,360 didn't have about 3 Dick jokes in there. 757 00:46:47,760 --> 00:46:51,240 If if, if we had taken a look at like what happened to us. 758 00:46:51,240 --> 00:46:53,120 So we were kind of like blacklisted for a minute and 759 00:46:53,120 --> 00:46:56,400 there was like this non appreciated sort of gym for, I 760 00:46:56,440 --> 00:46:58,200 don't know, 5-7 years, whatever it was. 761 00:46:59,040 --> 00:47:03,000 And so, you know, and I didn't know what decisions were 762 00:47:03,240 --> 00:47:06,440 influencing that. My presumption is is at the time 763 00:47:07,040 --> 00:47:12,080 Andy and his business partner at the time had a vacation thing 764 00:47:12,080 --> 00:47:15,640 and then I had started the podcast with Herman, Amir and 765 00:47:15,640 --> 00:47:25,040 Armin at that time was like 21 and extremely talk about 766 00:47:25,040 --> 00:47:27,600 pugilistic. He was comedically antagonistic 767 00:47:27,600 --> 00:47:31,440 and pugilistic in nature with all the She would talk about 768 00:47:31,920 --> 00:47:38,800 everybody, if because it's killing me, sorry, any of that. 769 00:47:39,560 --> 00:47:42,720 We got, we got pugilistic, and then we lost you. 770 00:47:42,800 --> 00:47:45,120 Well, it's something about when the podcast started, there was a 771 00:47:45,120 --> 00:47:51,680 lot of criticism. There was a lot of criticism and 772 00:47:52,160 --> 00:47:54,680 that that Armin had and I didn't have it and so I'd have. 773 00:47:54,960 --> 00:47:58,040 Oh, I forgot about your involvement with Armin. 774 00:47:58,040 --> 00:48:01,800 I I remember the Wide Cast podcast but I forget that he was 775 00:48:01,800 --> 00:48:06,080 he had the sniper's eye on him. Yeah, so Armand, Eddie and I 776 00:48:06,080 --> 00:48:08,360 started, in fact, Armand got kicked out of the CrossFit Games 777 00:48:08,360 --> 00:48:12,880 when we were interviewing people one time, like I, I would get, 778 00:48:13,320 --> 00:48:16,440 so I'm in, I'm the professional. Like I'm working at that point. 779 00:48:16,640 --> 00:48:18,840 These are all my colleagues. And so I'm having people from 780 00:48:19,160 --> 00:48:22,560 the media team and the the the L1 staff come and be on the 781 00:48:22,560 --> 00:48:25,520 show. And then, you know, somebody at 782 00:48:25,520 --> 00:48:29,440 HQ is telling the, telling them to tell me to take it off the 783 00:48:29,440 --> 00:48:30,720 web. I'm like, that's not how 784 00:48:30,720 --> 00:48:33,120 podcasts work, you know, I mean, it's fucking they're gone, you 785 00:48:33,120 --> 00:48:38,600 know, and so so all these people were getting like kind of 786 00:48:38,600 --> 00:48:42,240 quietly, you know, and then it and then it was like this weird 787 00:48:42,240 --> 00:48:45,400 thing to go on the broadcast podcast for anybody who who 788 00:48:45,400 --> 00:48:49,080 worked at HQ. And then I did commentary for 789 00:48:49,080 --> 00:48:52,720 the grid. I was a color analyst for grid. 790 00:48:53,160 --> 00:48:56,000 And so there was like, you know, and that was a big hullabaloo, 791 00:48:57,680 --> 00:49:01,600 you know, at that time and you know, and it was and, and then 792 00:49:01,600 --> 00:49:04,080 that that that's really in that window. 793 00:49:04,120 --> 00:49:08,080 You started to go from realizing wow. 794 00:49:08,080 --> 00:49:11,240 And then let's just say call this watermark this for about 795 00:49:11,240 --> 00:49:16,240 2015 and you can say 14 to 16. But in that zone you start going 796 00:49:16,400 --> 00:49:18,360 it's us or them sort of mentality. 797 00:49:18,440 --> 00:49:20,880 And you're starting to see that more and more and you just, 798 00:49:20,880 --> 00:49:23,440 you're on one side of the fence or you're on the other side of 799 00:49:23,440 --> 00:49:27,120 the fence. And so I've always been a fan 800 00:49:27,160 --> 00:49:29,680 of, you know, Greg's original work, any of the fights that 801 00:49:29,680 --> 00:49:31,320 he's had and all this kind of stuff. 802 00:49:31,360 --> 00:49:35,720 I I can't say that our Jim benefited from his leadership 803 00:49:35,720 --> 00:49:38,920 from. Greg. 804 00:49:38,920 --> 00:49:43,560 His ideas. His ideas were unequivocally 805 00:49:44,000 --> 00:49:47,880 supportive, but the HQ's leadership was non existent. 806 00:49:48,520 --> 00:49:51,200 So now but. It's it's a different light back 807 00:49:51,200 --> 00:49:54,040 then too, though, because like his deal with you was will 808 00:49:54,040 --> 00:49:58,360 protect the brand and. Litigation legislation. 809 00:49:58,880 --> 00:50:01,440 Yeah, litigation. Legislation, Hold on, hold on. 810 00:50:01,480 --> 00:50:03,640 I'm a I'm a paying. No, no, no, no. 811 00:50:03,840 --> 00:50:06,960 I'm a paying participant in getting blacklisted. 812 00:50:06,960 --> 00:50:09,240 That's not fucking. That's the, that's the, that's. 813 00:50:09,840 --> 00:50:14,440 That's something else. OK, I can't argue that. 814 00:50:14,440 --> 00:50:18,880 One it it's something else that that I mean, tell me what that 815 00:50:18,920 --> 00:50:20,440 it's not that. No, I agree. 816 00:50:20,440 --> 00:50:23,120 I just want I, I, I didn't know if you were going to go down the 817 00:50:23,120 --> 00:50:26,280 route of like we needed more support from CrossFit. 818 00:50:26,280 --> 00:50:29,040 A lot of people say that back then, but the negotiation was 819 00:50:29,040 --> 00:50:32,480 different back then. It was, hey, we, we're, we're 820 00:50:32,560 --> 00:50:35,520 paying for the legal side of this and and sort of the brand. 821 00:50:35,680 --> 00:50:37,680 You can go out there and succeed on your own. 822 00:50:37,960 --> 00:50:40,520 I didn't, it sounds like you're not going that direction, which 823 00:50:40,520 --> 00:50:41,760 is fine. I just wanted to offer. 824 00:50:41,760 --> 00:50:44,000 That well, yeah, yeah, no, so. So what I'm going to say is like 825 00:50:44,680 --> 00:50:47,080 the tools that they have now. And so the level of 826 00:50:47,080 --> 00:50:51,160 communication I get as a gym owner now, I mean, I can't even 827 00:50:51,160 --> 00:50:54,480 tell you how productive some of the stuff is now. 828 00:50:54,760 --> 00:50:57,480 Most of the stuff that they're making is for gyms that are 829 00:50:57,480 --> 00:51:00,920 probably like a little bit newer than ours is. 830 00:51:00,920 --> 00:51:03,440 And ours is a dinosaur. I don't know how to like fix. 831 00:51:03,480 --> 00:51:06,320 You know, we've got like old man problems, like, you know, one 832 00:51:06,320 --> 00:51:08,360 leg doesn't work. And like all kinds of like it's 833 00:51:08,360 --> 00:51:11,480 the different sort of end of the business or part of the business 834 00:51:11,480 --> 00:51:14,640 structure. The tool, the the affiliate 835 00:51:14,640 --> 00:51:19,040 toolkit itself is like a blueprint for how to everything 836 00:51:19,040 --> 00:51:23,360 to how to find a space to negotiate a lease to how to 837 00:51:23,360 --> 00:51:26,560 figure out how many people you need per square foot to actually 838 00:51:26,560 --> 00:51:29,280 be profitable. And I mean, there's calculators 839 00:51:29,280 --> 00:51:32,400 and there's spreadsheets and it's extremely robust. 840 00:51:32,400 --> 00:51:35,400 Like I've gone through it and I'm like, wow, this is like if 841 00:51:35,400 --> 00:51:39,120 we had had this back in the day, like that would have been 842 00:51:39,200 --> 00:51:42,200 helpful if. You know that all those were 843 00:51:42,200 --> 00:51:46,600 built up by by the older affiliates, though that would 844 00:51:46,600 --> 00:51:49,320 none of that stuff was actually created by CrossFit, right? 845 00:51:49,320 --> 00:51:51,920 And I'm still saying like it was a good initiative, but like it's 846 00:51:51,920 --> 00:51:54,240 like a hindsight. So you guys all had to cut the 847 00:51:54,240 --> 00:51:57,080 path and carve the path in order for that essentially to exist 848 00:51:57,080 --> 00:52:00,880 for the affiliates. Now a. 100% a hundred. 849 00:52:00,880 --> 00:52:02,120 Percent. Yeah, this wasn't an HQ 850 00:52:02,120 --> 00:52:05,000 derivative. Yeah, but but the fact that 851 00:52:05,000 --> 00:52:08,440 we're being told don't run your your business coaching stuff 852 00:52:08,440 --> 00:52:11,680 'cause it's in competition with the CrossFit thing and you're 853 00:52:11,680 --> 00:52:14,560 being in a penalty box for doing things a little bit differently 854 00:52:14,560 --> 00:52:18,000 than some of the other boxes is antagonistic to like, are we 855 00:52:18,000 --> 00:52:21,440 libertarians or not? Well, yeah. 856 00:52:21,720 --> 00:52:23,920 And then there is some. Things that if you're, if you're 857 00:52:23,960 --> 00:52:29,240 policing it and putting somebody in, in the, in the cell 858 00:52:29,560 --> 00:52:32,200 figuratively. And I, I don't know, I don't 859 00:52:32,200 --> 00:52:35,200 know what that is. So like it's, it's not that. 860 00:52:35,200 --> 00:52:37,000 And it's, it doesn't feel like support. 861 00:52:37,040 --> 00:52:43,240 And, and I, I'm, I'm saying this for clarity, I'm well past all 862 00:52:43,240 --> 00:52:45,040 of it. I'm not, I'm not bent on it. 863 00:52:45,120 --> 00:52:49,280 I'm still here 20 years paying my affiliate fee to go again 864 00:52:49,280 --> 00:52:52,400 next year. Like I'm down, let's go like I'm 865 00:52:52,400 --> 00:52:56,840 down for all of this. And I've seen the thing go up 866 00:52:56,840 --> 00:52:59,560 and down and I know that there's just an, an all around. 867 00:52:59,560 --> 00:53:01,600 Like there's so many different ways to go. 868 00:53:01,840 --> 00:53:04,280 Here are dark moments, here are light moments and all that 869 00:53:04,280 --> 00:53:07,000 depends on the perspective that you're looking at it from. 870 00:53:07,400 --> 00:53:10,080 But I would say from the long thread, the thing that, that 871 00:53:10,200 --> 00:53:13,640 that's still central and, and, and, and if we're talking about 872 00:53:13,640 --> 00:53:16,120 like health, what they're trying to do, and this is, this is 873 00:53:16,120 --> 00:53:23,840 where it becomes a clusterfuck is, you know, Callie and Casey 874 00:53:23,840 --> 00:53:26,880 means are having a very similar conversation to which Greg is 875 00:53:26,880 --> 00:53:33,040 having HQ is currently getting support from the means. 876 00:53:33,040 --> 00:53:36,480 They go on Rogan and so on. And, and they're mentioning 877 00:53:36,480 --> 00:53:41,440 CrossFit is a way to beat chronic disease. 878 00:53:42,160 --> 00:53:45,960 And they, and, and so it's a very similar conversation and 879 00:53:45,960 --> 00:53:52,960 they're to me, extremely reputable from both a business 880 00:53:53,520 --> 00:53:58,040 and an educational perspective because of their pedagogy and, 881 00:53:58,040 --> 00:54:02,240 and where they've been. And so, so I look at those 882 00:54:02,240 --> 00:54:07,600 things and go look, there's, there's two, there's two groups 883 00:54:07,600 --> 00:54:09,160 having a very similar conversation. 884 00:54:09,480 --> 00:54:11,120 And we could all be benefactors from that. 885 00:54:11,640 --> 00:54:14,360 But here's the thing, it doesn't quite feel that way. 886 00:54:14,800 --> 00:54:18,960 It feels like here's the resistance and here's the other, 887 00:54:19,240 --> 00:54:21,960 and I feel like this, but the conversation's actually really 888 00:54:22,360 --> 00:54:24,800 the same. And Crossfit's still the central 889 00:54:24,800 --> 00:54:30,880 tool to all of that. And so like if we're talking 890 00:54:30,880 --> 00:54:34,600 about the, the leadership of of having that like the means are 891 00:54:34,600 --> 00:54:41,520 going to have a greater reach than Greg is going to broadly 892 00:54:41,520 --> 00:54:46,640 speaking out out the gates for the conversation that they're 893 00:54:46,640 --> 00:54:49,680 having about metabolic health in particular because one of them 894 00:54:49,680 --> 00:54:53,280 will probably get assigned by RFK. 895 00:54:56,080 --> 00:55:01,360 Yes, I would say that in the immediate, Can you not? 896 00:55:01,360 --> 00:55:03,760 Can you hear me, Susan? Do you got it? 897 00:55:03,840 --> 00:55:05,280 I got you. OK. 898 00:55:06,040 --> 00:55:12,640 I would say for the RFK thing, yes, but in the immediate it was 899 00:55:12,640 --> 00:55:17,040 not I I'm someone who watches this stuff and and absorbs it 900 00:55:17,280 --> 00:55:22,560 and I would not immediately say that CrossFit was easily 901 00:55:22,560 --> 00:55:26,840 convertible off of that episode with Rogan, right. 902 00:55:27,760 --> 00:55:30,520 And so it's like, all right, that's cool And it is a good 903 00:55:30,520 --> 00:55:33,240 like I do want to give CrossFit a pat on the back like, hey, 904 00:55:33,240 --> 00:55:35,080 you're getting back in the game. That was a good move. 905 00:55:35,080 --> 00:55:39,800 Like we need to try to do more stuff like that, but I wouldn't 906 00:55:39,800 --> 00:55:43,600 say like for you to say, well, I think it will benefit more from 907 00:55:43,600 --> 00:55:49,000 them than what Greg is doing. I, and again like we, we benefit 908 00:55:49,000 --> 00:55:52,760 from both existing. I'm saying I'm saying, yeah, 909 00:55:52,960 --> 00:55:55,480 they'll have more reach. They'll have more reach, sure. 910 00:55:55,560 --> 00:55:57,960 I'm not saying of the impact is, I'm saying that they're going to 911 00:55:57,960 --> 00:56:01,520 have more reach. Agreed, but then you talk about 912 00:56:01,520 --> 00:56:05,680 conversions and I just like, I don't know anyone at my gym 913 00:56:05,680 --> 00:56:08,200 personally that knew that that was CrossFit affiliated, let 914 00:56:08,200 --> 00:56:13,040 alone listens to Rogan even though he is one of the most 915 00:56:13,040 --> 00:56:16,760 listened to people of all time. It just like, I just want to 916 00:56:16,760 --> 00:56:23,520 push back on that a little bit because anything Greg does ties 917 00:56:23,520 --> 00:56:28,440 back to HQ. Yeah. 918 00:56:28,440 --> 00:56:32,360 And so that, that's yeah. And so, so this, this brings me 919 00:56:32,360 --> 00:56:38,240 to probably the, the largest point that I'd like to share is 920 00:56:38,240 --> 00:56:45,120 that our ability to relate to one another still feels like 921 00:56:46,440 --> 00:56:49,400 territorial. It just feels like that. 922 00:56:50,000 --> 00:57:03,280 And it, it feels like, you know, this sense of is I, I don't see 923 00:57:03,280 --> 00:57:07,920 why this couldn't be done a little bit more collaboratively. 924 00:57:09,560 --> 00:57:10,840 I'm curious. Between the two bodies I. 925 00:57:10,840 --> 00:57:13,040 Don't understand why. Yeah, I don't. 926 00:57:13,040 --> 00:57:15,040 I don't understand why there's like this. 927 00:57:15,120 --> 00:57:17,920 And and I think that part of it, and again, this is like this 928 00:57:17,920 --> 00:57:19,520 relational health that we're all in. 929 00:57:19,520 --> 00:57:23,040 This is this larger context of the world in which we're living 930 00:57:23,040 --> 00:57:26,920 in right now. You know, in the last, you know, 931 00:57:26,920 --> 00:57:30,600 I heard a great description of, you know, our reality Now, you 932 00:57:30,600 --> 00:57:34,440 know, we're we're switching from a, a reality based on atoms 933 00:57:34,720 --> 00:57:39,760 where humans did most of the observing to a world where 934 00:57:39,760 --> 00:57:46,120 reality is determined by bits. So which then are observing 935 00:57:46,120 --> 00:57:50,400 humans and altering human behavior and our ability to 936 00:57:50,400 --> 00:57:53,560 connect with one another and communicate and to understand 937 00:57:53,560 --> 00:57:55,960 and to support larger objectives. 938 00:57:56,080 --> 00:57:59,760 And this again, this feels like to me, it's like fuck, like 939 00:58:00,200 --> 00:58:01,080 what? Why are we? 940 00:58:01,720 --> 00:58:04,200 How is this a is is I don't know. 941 00:58:04,200 --> 00:58:08,120 Is Greg the savior? I don't know, like I didn't like 942 00:58:10,840 --> 00:58:15,200 is is is is Don the savior? I don't know if we, I, I, I 943 00:58:15,200 --> 00:58:17,480 don't. Is well that I wanted. 944 00:58:17,560 --> 00:58:22,240 The the devil like I mean, I don't, I don't know about I I 945 00:58:22,240 --> 00:58:26,680 just I I'm not, I'm not I. Think that's what I just said to 946 00:58:27,600 --> 00:58:31,280 to us as a culture, like we were, we were founded on these 947 00:58:31,280 --> 00:58:33,560 libertarian ideas. And I know it's like it, it is 948 00:58:33,560 --> 00:58:36,960 easy to shoot some holes in some of the stuff that Greg did back 949 00:58:36,960 --> 00:58:40,400 in the day as anti libertarian. But I think from the from his 950 00:58:40,400 --> 00:58:43,520 heart, like he does have a lot of libertarian principles. 951 00:58:43,520 --> 00:58:46,080 And I think that as a culture, that's what we are. 952 00:58:46,240 --> 00:58:50,520 And so it's like, I don't think we should see HQ Don Greg 953 00:58:51,960 --> 00:58:54,880 Berkshire as a savior, a devil or anything. 954 00:58:54,880 --> 00:58:59,560 I'm tired of relying on them. I don't, I don't want my savior 955 00:58:59,560 --> 00:59:02,480 to walk in the door. I, I'm my savior. 956 00:59:03,440 --> 00:59:06,520 Just like no one was coming to help you when you only had 957 00:59:06,520 --> 00:59:09,480 $1000. It was on Kenny. 958 00:59:10,200 --> 00:59:13,520 And so that's kind of where I wanted to steer the conversation 959 00:59:13,520 --> 00:59:16,320 of. It's been my observation that 960 00:59:16,320 --> 00:59:22,720 like we, we've said for decades that we cure diabetes, we've 961 00:59:22,720 --> 00:59:25,240 said it in nicer language, but essentially we've claimed that 962 00:59:25,240 --> 00:59:30,760 we cure diabetes and we've never proven it. 963 00:59:31,560 --> 00:59:34,400 We've never had any sort of literature written down on paper 964 00:59:34,400 --> 00:59:39,440 that we can make that claim. And then we're also Speaking of 965 00:59:39,440 --> 00:59:41,400 the RFK thing. We're also in the greatest 966 00:59:41,400 --> 00:59:46,360 public health moment of probably American history, right? 967 00:59:46,480 --> 00:59:50,000 More people, I think it's like 80 something percent of people 968 00:59:50,000 --> 00:59:57,240 are projected to be overweight by the by 20/20/50 and then 969 00:59:57,240 --> 00:59:58,280 like. There's this. 970 00:59:58,280 --> 01:00:02,080 We talked a lot about this. Yeah. 971 01:00:02,360 --> 01:00:04,360 And it's like it's only going to get worse. 972 01:00:04,360 --> 01:00:06,040 It's going to careen out of control. 973 01:00:06,280 --> 01:00:12,040 And CrossFit, I don't think is doing enough as an organization 974 01:00:12,520 --> 01:00:15,600 to make sure that we're at the front speakers of that sort of 975 01:00:15,600 --> 01:00:18,760 situation. And I'm at like to that degree, 976 01:00:18,760 --> 01:00:20,680 like, I just don't think that we've done enough as a 977 01:00:20,680 --> 01:00:23,640 community. You have to lead the people, you 978 01:00:23,640 --> 01:00:26,000 have to lead the affiliate owners and show them what to do 979 01:00:26,000 --> 01:00:28,640 and how to do it. Most of these people are 980 01:00:28,640 --> 01:00:30,080 coaches. They're not thinking about the 981 01:00:30,080 --> 01:00:32,880 broader aspect, right? And so a couple of things that 982 01:00:32,880 --> 01:00:37,840 like I wanted to talk about 1 is like how to get CrossFit gyms 983 01:00:37,840 --> 01:00:40,000 back involved in these bigger initiatives. 984 01:00:40,000 --> 01:00:43,600 So if CrossFit had something where we were focused on doing 985 01:00:43,600 --> 01:00:46,400 the science of proving that we cure diabetes. 986 01:00:46,560 --> 01:00:48,160 I mean, we've been doing this for 20 years. 987 01:00:48,360 --> 01:00:51,200 We should have been able to produce some science by now that 988 01:00:51,200 --> 01:00:56,800 says, hey, we cure diabetes and this is how we've not done that. 989 01:00:57,920 --> 01:01:00,320 Yeah, I think, yeah, we'll keep on. 990 01:01:01,120 --> 01:01:03,080 Well, to a similar aspect, and this is a lot. 991 01:01:03,280 --> 01:01:06,600 Another part of the reason I brought you on the show was and 992 01:01:06,600 --> 01:01:09,040 I'll, I'll, I'll tell the, the watchers this. 993 01:01:09,040 --> 01:01:13,240 So my wife is getting her PhD and the thing that she's been 994 01:01:13,240 --> 01:01:18,280 looking at is social media anxiety and overlapping fitness 995 01:01:18,280 --> 01:01:24,120 and how those things mitigate the risks for the, the 996 01:01:24,280 --> 01:01:28,400 activities of the other. And So what she's seen in middle 997 01:01:28,400 --> 01:01:32,640 school aged children is like, they're on TikTok and all this 998 01:01:32,640 --> 01:01:38,720 shit, astronomical amounts of time and, and that they have 999 01:01:39,160 --> 01:01:43,360 higher anxiety levels and inability to like have 1000 01:01:43,360 --> 01:01:46,600 inhibitory control. They have none the more time 1001 01:01:46,600 --> 01:01:49,560 that they spend on these things. And what inhibitory control ends 1002 01:01:49,560 --> 01:01:52,440 up meaning is your ability to be a productive human in your 20s. 1003 01:01:52,920 --> 01:01:55,120 And when they they're not, they're not building those 1004 01:01:55,120 --> 01:01:57,200 things. And so I always saw it. 1005 01:01:57,320 --> 01:02:01,680 So what she's done is they take basically a basic physical 1006 01:02:01,680 --> 01:02:05,040 fitness program, but they're really just playing sports and 1007 01:02:05,040 --> 01:02:07,040 they're watching a drop in anxiety. 1008 01:02:07,160 --> 01:02:10,440 And they're also noticing that the OR the the kids who are 1009 01:02:10,440 --> 01:02:14,000 already athletes going into it had lower levels of anxiety 1010 01:02:14,000 --> 01:02:16,920 going into it and are better dealing with anything that's a 1011 01:02:16,920 --> 01:02:18,200 problem. Right? 1012 01:02:18,600 --> 01:02:21,440 And I'm like, we're not talking about this at all as a CrossFit 1013 01:02:21,440 --> 01:02:22,360 community. It's not. 1014 01:02:22,560 --> 01:02:24,720 And you were the only person who was, and you were talking about 1015 01:02:24,720 --> 01:02:27,880 it seven years ago. Yeah. 1016 01:02:27,880 --> 01:02:29,440 So there's there's a lot of things here. 1017 01:02:29,440 --> 01:02:35,200 So so 1 to unpack is this larger thing of like, hey, where's the 1018 01:02:35,200 --> 01:02:38,920 North Star in this case diabetes to fight for or fight against? 1019 01:02:40,200 --> 01:02:45,680 And then the other is like what's happening in real time 1020 01:02:45,680 --> 01:02:48,520 with our ability to pay attention to difficult things. 1021 01:02:49,280 --> 01:02:56,240 And so yeah, what? So let me just address the first 1022 01:02:56,400 --> 01:02:59,200 point and then do do my best to address the second because I 1023 01:02:59,200 --> 01:03:04,800 have a lot to say on the second point or but on the first one, 1024 01:03:06,360 --> 01:03:17,400 look, I, I, I think while I am in my heart totally aligned with 1025 01:03:17,400 --> 01:03:23,960 you, is as far as like humans need to get move from where 1026 01:03:23,960 --> 01:03:27,480 we're at right now and get to this other part of health 1027 01:03:28,440 --> 01:03:34,240 rapidly because the cost, the the literal cost of it is so 1028 01:03:34,240 --> 01:03:38,880 brutal to the economy. It's it's, it's we. 1029 01:03:38,920 --> 01:03:42,280 Will likely not survive that. We can probably survive a World 1030 01:03:42,280 --> 01:03:44,280 War Three. We will not survive that. 1031 01:03:44,600 --> 01:03:47,920 Right. But I would say that like in so 1032 01:03:49,440 --> 01:03:53,760 as a, as an affiliate owner, it's very hard for me to go. 1033 01:03:54,280 --> 01:03:56,920 Our gym is going to fight diabetes because the truth of 1034 01:03:56,920 --> 01:04:02,800 the matter is all but like two of our people or three maybe 1035 01:04:04,680 --> 01:04:08,160 mine currently or either diabetic or on the verge of 1036 01:04:08,160 --> 01:04:13,160 diabetic. So most of us are like running 1037 01:04:13,920 --> 01:04:19,400 communities that just aren't so and and the reason the reason 1038 01:04:19,400 --> 01:04:23,760 they're not is because they're doing the stuff for the most 1039 01:04:23,800 --> 01:04:27,320 part and and that that's why and and those that are on the bridge 1040 01:04:27,640 --> 01:04:31,680 or over in the diabetes. Like free diabetes? 1041 01:04:31,720 --> 01:04:34,640 Yeah, we can get them back. We can get them back, right. 1042 01:04:34,640 --> 01:04:38,040 So that, but that, but from a population perspective of who 1043 01:04:38,040 --> 01:04:40,320 we're serving, it's only a few people. 1044 01:04:40,320 --> 01:04:43,880 Like it's it's statistically not irrelevant because it's 1045 01:04:43,880 --> 01:04:48,520 meaningful on so many levels. But like when you're running. 1046 01:04:48,520 --> 01:04:50,840 Statistically insignificant. Statistically, and we were 1047 01:04:50,840 --> 01:04:54,880 talking about 221 percent, 1.5% or whatever it is. 1048 01:04:54,880 --> 01:04:57,000 You know what I mean? It's like it's not much of any 1049 01:04:57,000 --> 01:05:00,440 of our populations. Now, if you're running a gym in 1050 01:05:00,520 --> 01:05:03,920 Louisiana or like East Houston or something like that, No, no, 1051 01:05:03,920 --> 01:05:07,800 no, I don't mean that. I just like it's just and you're 1052 01:05:08,560 --> 01:05:09,600 from the South, you know, like hey. 1053 01:05:09,720 --> 01:05:13,080 It was fine and then you cross the line. 1054 01:05:15,960 --> 01:05:19,200 So but, but, but, but the point is, is like some gyms are are 1055 01:05:19,200 --> 01:05:21,240 going right at that and there are a few. 1056 01:05:21,240 --> 01:05:24,280 In fact, I went to go see Greg speak recently and and he had a 1057 01:05:24,280 --> 01:05:26,640 great, he had a great quote. He goes, give me the fatties, 1058 01:05:26,640 --> 01:05:27,880 I'll make them change right away. 1059 01:05:27,880 --> 01:05:31,000 And it was just like, that was his whole thing, like he kept 1060 01:05:31,000 --> 01:05:33,120 coming back to that point, you know, because he was talking 1061 01:05:33,120 --> 01:05:37,680 about Netflix and what it was. And anyway, so and that was a 1062 01:05:37,680 --> 01:05:40,560 small private gathering about a month ago, six weeks ago anyway 1063 01:05:41,760 --> 01:05:44,680 now. So I just don't think that like 1064 01:05:45,000 --> 01:05:51,160 it from from a, from a business perspective, it's just really 1065 01:05:51,160 --> 01:05:56,400 hard to go after that from, from a, from a on a day-to-day level 1066 01:05:56,400 --> 01:05:58,800 on where to deploy my limited resources. 1067 01:05:58,880 --> 01:06:02,200 Like I can't fight that fight. I'm I'm already doing it for the 1068 01:06:02,200 --> 01:06:04,480 most part. And those I'm just focus on the 1069 01:06:04,480 --> 01:06:06,560 coaches that are working with those people trying to get back 1070 01:06:06,560 --> 01:06:08,520 over onto this side of that line. 1071 01:06:08,760 --> 01:06:11,080 Like that's all we're doing. And that and, and the rest of 1072 01:06:11,080 --> 01:06:15,560 the people were locking in and kind of load them to, to to be 1073 01:06:15,560 --> 01:06:18,920 healthy, resilient humans. OK, so now the other part of 1074 01:06:18,920 --> 01:06:22,600 this is to me. To me. 1075 01:06:22,840 --> 01:06:24,240 Well before. You transition. 1076 01:06:25,120 --> 01:06:25,640 Oh yeah. Good. 1077 01:06:26,080 --> 01:06:28,680 I would just, I, I get what you're saying because it's like, 1078 01:06:29,000 --> 01:06:33,360 how am I as a, as an affiliate owner, supposed to put my energy 1079 01:06:33,360 --> 01:06:37,480 into proving on paper that we solve diabetes? 1080 01:06:37,480 --> 01:06:39,160 You can't do it from a local box. 1081 01:06:39,440 --> 01:06:44,320 Now that's where I'm just saying that that HQ could get efforts, 1082 01:06:44,400 --> 01:06:46,960 coordinate people and do that sort of I think that's where 1083 01:06:46,960 --> 01:06:49,240 their efforts should have been. That's building a bridge for the 1084 01:06:49,240 --> 01:06:52,480 future instead of just focusing on day-to-day business right 1085 01:06:52,480 --> 01:06:54,440 now. That's sort of like what my 1086 01:06:54,440 --> 01:06:57,160 intention is with initiatives that we need moving forward, 1087 01:06:57,160 --> 01:06:59,720 hearing things that like they're trying to solve this. 1088 01:06:59,720 --> 01:07:00,760 But anyway, continue. Sorry. 1089 01:07:01,760 --> 01:07:03,720 Yeah. And so, so then the the other 1090 01:07:03,720 --> 01:07:06,960 thing is, is that like there's a cacophony of things to pay 1091 01:07:06,960 --> 01:07:10,520 attention to both as individual gym owners and as as an HQ 1092 01:07:10,520 --> 01:07:12,880 organization, right? There's just like a lot of 1093 01:07:12,880 --> 01:07:14,440 people. And, and because we live in the 1094 01:07:14,440 --> 01:07:17,720 environment that I'm about to describe, we can't get away from 1095 01:07:17,720 --> 01:07:19,800 people pulling attention to things that they want to pull 1096 01:07:19,800 --> 01:07:23,400 attention to, even though they might not be the things that we 1097 01:07:23,400 --> 01:07:27,080 need to give the most focus towards. 1098 01:07:27,680 --> 01:07:33,840 And so we live in this attention economy and, you know, and, and 1099 01:07:34,560 --> 01:07:39,600 like I originally wrote an article on this in 2018, I went 1100 01:07:39,600 --> 01:07:41,600 off of social media. Corey's in Louisiana. 1101 01:07:42,120 --> 01:07:43,240 What's that? What did he say? 1102 01:07:43,360 --> 01:07:47,120 Corey right here. My entire state is wildly obese. 1103 01:07:47,120 --> 01:07:49,280 Wildly obese is a favorite phrase of mine. 1104 01:07:50,000 --> 01:07:52,640 Well, let's get him to do a CrossFit, Cody. 1105 01:07:53,080 --> 01:07:55,960 Let's get him going, buddy. Come on anyway. 1106 01:07:56,880 --> 01:08:00,240 Attention, Attention economy. Attention economy and so the 1107 01:08:00,240 --> 01:08:04,480 attention economy, man it like we have got a situation here 1108 01:08:04,480 --> 01:08:11,280 where we we say simple things like, you know, get off the 1109 01:08:11,280 --> 01:08:15,160 carbs, get off the couch. OK, there's a simplicity and 1110 01:08:15,160 --> 01:08:19,720 then we, we quite quite recognizably make it a willpower 1111 01:08:19,720 --> 01:08:22,720 thing. But let's just address how many 1112 01:08:22,720 --> 01:08:28,760 deployable yeses and Nos a human being has on any given day. 1113 01:08:29,640 --> 01:08:35,399 So when I originally wrote my article and, and then it took, 1114 01:08:35,439 --> 01:08:37,520 took a stance for myself and then took a stance for the 1115 01:08:37,520 --> 01:08:42,800 business, I just said there are 4 common ingredients that, that 1116 01:08:42,840 --> 01:08:48,399 unify all human beings. And in order, the first one is 1117 01:08:48,399 --> 01:08:53,840 time, the second one is attention, and the third one is 1118 01:08:54,000 --> 01:08:56,560 intentionality. And the fourth one is, is 1119 01:08:56,560 --> 01:09:02,399 negative emotions, right? And so we're in, we've created 1120 01:09:02,800 --> 01:09:07,279 an ecosystem since 2011 since since algorithms have changed 1121 01:09:08,000 --> 01:09:12,359 such that there's hockey spikes on negative aspects to all four 1122 01:09:12,359 --> 01:09:15,680 of those categories. So when I originally wrote this, 1123 01:09:15,680 --> 01:09:20,080 it was like, you know, a third of all humans were at 2 plus 1124 01:09:20,080 --> 01:09:23,279 hours a day across a couple of platforms. 1125 01:09:23,279 --> 01:09:27,640 Now that's doubled and there's more people's half the world's 1126 01:09:27,640 --> 01:09:34,319 population behaving like that. So if if, and this is what I 1127 01:09:34,319 --> 01:09:38,279 used to say from and this is one of the reasons why I don't want 1128 01:09:38,279 --> 01:09:41,800 my company to be on social media is like, first and foremost, I'm 1129 01:09:41,800 --> 01:09:44,880 a health company right before I'm a CrossFit company. 1130 01:09:44,880 --> 01:09:46,640 I stand for human beings being healthy. 1131 01:09:47,479 --> 01:09:49,479 What do I need for my human beings to be healthy? 1132 01:09:49,479 --> 01:09:51,920 They have to have fucking time. You know what people say to me 1133 01:09:51,920 --> 01:09:53,680 all the time? I don't have time. 1134 01:09:53,680 --> 01:09:55,600 I don't have time. You know where you get time? 1135 01:09:55,960 --> 01:09:59,120 If you, if you were doing from the data from 2018, which is 1136 01:09:59,120 --> 01:10:02,800 collected in 2015 and 16, so it's way different now. 1137 01:10:03,200 --> 01:10:07,280 But let's just say we're using 2018 data, ancient dinosaur 1138 01:10:07,280 --> 01:10:09,800 numbers. But if the average person was 1139 01:10:09,800 --> 01:10:13,640 getting 2 hours a day back, fourteen a month, 56 a month, I 1140 01:10:13,640 --> 01:10:17,040 just gave you 56 hours a month to do something anything 1141 01:10:17,560 --> 01:10:22,040 different than scroll. Now while you're doing that, 1142 01:10:22,040 --> 01:10:25,240 you're training your ability. And this is also so lots of 1143 01:10:25,240 --> 01:10:27,280 things are happening from the physiological perspective. 1144 01:10:28,200 --> 01:10:31,400 The heart rate has gone up, respiratory rate has gone up 1145 01:10:31,440 --> 01:10:35,160 over the last two decades in particular because of our 1146 01:10:35,200 --> 01:10:37,800 digital ecosystems. We've gone from an atom based 1147 01:10:37,800 --> 01:10:42,320 reality to a bite bit reality. And in this situation, our 1148 01:10:42,320 --> 01:10:47,640 attentional capacity has halved. So not only are we training our 1149 01:10:47,640 --> 01:10:53,760 ability to not pay attention to mostly meaningful things, we're 1150 01:10:53,760 --> 01:10:58,360 also making it such that by training 14 hours a week, we 1151 01:10:58,360 --> 01:11:04,720 know it's more than that. Fuck me, 14 hours a week of 1152 01:11:05,360 --> 01:11:09,560 attentional impulsive impulsivity over intentionality. 1153 01:11:09,560 --> 01:11:12,680 And I say that that distinguishing factor because 1154 01:11:12,760 --> 01:11:16,360 you would ask all humans tomorrow, do you want to scroll 1155 01:11:16,360 --> 01:11:19,800 for two hours, yes or no all. Of them say no. 1156 01:11:20,040 --> 01:11:22,640 Say no A. 100% of them do it all of. 1157 01:11:23,040 --> 01:11:25,200 Them do it right. All of them do. 1158 01:11:25,640 --> 01:11:28,000 At a minimum. So now, so now it's real time. 1159 01:11:28,240 --> 01:11:31,160 That's a, that's a metric. All we, you, all three of us are 1160 01:11:31,160 --> 01:11:32,800 limited by the time that we have on this earth. 1161 01:11:33,240 --> 01:11:36,680 So just think about that. Thousands of hours a year for 1162 01:11:36,680 --> 01:11:40,600 most people dedicated to this, you know, this generation that's 1163 01:11:40,600 --> 01:11:44,440 growing up right now is the the first time they're averaging 110 1164 01:11:44,440 --> 01:11:49,600 days on screens, 108 days sleeping and, and, and per 1165 01:11:49,600 --> 01:11:51,320 annum. That's a teenager. 1166 01:11:51,320 --> 01:11:53,880 Now this is this is what we're up against. 1167 01:11:53,880 --> 01:11:57,240 And by the way, we can say teenagers, but everybody who's 1168 01:11:57,240 --> 01:11:58,720 listening to this is culpable too. 1169 01:11:58,720 --> 01:12:02,080 Get the fuck off these things. So like, if we're training 1170 01:12:02,080 --> 01:12:06,680 impulsivity and attentional incapacity, how could we 1171 01:12:06,680 --> 01:12:09,880 possibly pay attention to things that are meaningful and hard? 1172 01:12:10,600 --> 01:12:15,320 How, how could we overtime comma, we're nuking our nervous 1173 01:12:15,320 --> 01:12:18,520 system? Because even if we just look at 1174 01:12:18,520 --> 01:12:20,800 what's happening to the amygdala, to the prefrontal 1175 01:12:20,800 --> 01:12:24,240 cortex, from from a from a neural, from a neural 1176 01:12:24,240 --> 01:12:29,560 perspective, like that alone is alarming, But what's but but the 1177 01:12:29,560 --> 01:12:32,920 tell is in the Physiology. Why is resting heart rate up 1178 01:12:32,920 --> 01:12:36,320 across all people? Why is? 1179 01:12:36,880 --> 01:12:39,200 Why is? Seeing ass on Instagram every 5 1180 01:12:39,520 --> 01:12:42,920 seconds. Because there's constant 1181 01:12:42,920 --> 01:12:46,520 agitation, because we're taking in over 70 terabytes of 1182 01:12:46,520 --> 01:12:49,320 information per day, where whereas 100 years ago we were 1183 01:12:49,320 --> 01:12:53,960 taking in 10 in a lifetime terabytes, that's. 1184 01:12:53,960 --> 01:12:55,400 Crazy. Terabytes. 1185 01:12:56,160 --> 01:12:58,600 There's too much. There's too much. 1186 01:12:59,040 --> 01:13:01,560 I don't know if you guys have seen Ronnie Chang's special. 1187 01:13:01,640 --> 01:13:03,960 It came out the beginning of the pandemic. 1188 01:13:04,760 --> 01:13:07,640 He's comedian and he's from Malaysia. 1189 01:13:07,640 --> 01:13:10,720 Guy's so hilarious. I come to America and I just, I 1190 01:13:10,720 --> 01:13:13,680 get Amazon, they come to my house, put it in my mouth, come 1191 01:13:13,680 --> 01:13:17,880 in my door, put it in my mouth. And it's just like we have, we 1192 01:13:17,880 --> 01:13:23,320 have this ability to like just just in, in, put it in me. 1193 01:13:25,000 --> 01:13:28,040 Just like it's just a bukaki of soup. 1194 01:13:28,040 --> 01:13:33,280 Too much data, like for all humans, like we cannot make 1195 01:13:33,280 --> 01:13:38,520 sense of this and how can we? How can we figure out as a 1196 01:13:38,520 --> 01:13:40,320 community of brothers and sisters? 1197 01:13:41,000 --> 01:13:43,880 You know what man, I still believe in this CrossFit shit. 1198 01:13:45,440 --> 01:13:49,040 You know what man? Like there's some things that HQ 1199 01:13:49,040 --> 01:13:52,200 is doing, might not feel it. There's some shit that Greg did, 1200 01:13:52,280 --> 01:13:53,760 might not feel it, but guess what? 1201 01:13:54,120 --> 01:13:59,000 Between it all and and I believe that those two are trying to do 1202 01:13:59,000 --> 01:14:01,040 the right thing. And I know that you guys are 1203 01:14:01,040 --> 01:14:03,720 trying to do the right thing. And sometimes we do things a 1204 01:14:03,720 --> 01:14:05,160 little bit Askew, but I know this. 1205 01:14:06,040 --> 01:14:12,560 If humans cannot pay attention to do hard things, diabetes 1206 01:14:12,560 --> 01:14:18,960 doesn't matter. And so like people say, what's 1207 01:14:18,960 --> 01:14:21,400 the biggest existential risk on the planet? 1208 01:14:22,200 --> 01:14:24,600 It's our attentional capacity to do hard things. 1209 01:14:25,160 --> 01:14:29,640 That's what's at risk and we're training it into the sewer. 1210 01:14:31,280 --> 01:14:35,680 And I believe and I and I want this to become something of a 1211 01:14:35,680 --> 01:14:38,480 calling to anybody who's listening to really consider, 1212 01:14:38,640 --> 01:14:42,520 hey, if I'm in this thing for human health, I told this to Don 1213 01:14:42,720 --> 01:14:45,720 directly. I said I believe CrossFit should 1214 01:14:45,720 --> 01:14:50,560 eventually have the stones to be the first public company to 1215 01:14:51,920 --> 01:14:56,360 eliminate social media because it hurts human beings health. 1216 01:14:57,200 --> 01:14:58,560 Well, wait a minute, wait a minute, wait a minute. 1217 01:14:58,560 --> 01:15:01,080 Again, I was going to say again, Greg did. 1218 01:15:01,440 --> 01:15:04,680 It. But it was that was for. 1219 01:15:05,120 --> 01:15:06,400 Different reasons it was for different. 1220 01:15:06,440 --> 01:15:08,360 Reasons it was, yeah. Yeah, yeah, yeah, different. 1221 01:15:08,560 --> 01:15:12,880 Reasons but for human health and and by the way, free speech is 1222 01:15:12,880 --> 01:15:15,400 bullshit on like people that get caught up in free speech 1223 01:15:15,400 --> 01:15:18,960 nonsense. I'm glad to debate anybody on 1224 01:15:18,960 --> 01:15:21,160 this, but social media is not free speech. 1225 01:15:21,480 --> 01:15:22,840 We'll save that for another episode. 1226 01:15:23,200 --> 01:15:26,200 But like, it's that that's, it's not free speech. 1227 01:15:26,880 --> 01:15:29,360 And so we have to recontextualize what speech is, 1228 01:15:29,480 --> 01:15:31,760 but it's not that in these platforms. 1229 01:15:32,680 --> 01:15:33,920 You mean they're not allowing it? 1230 01:15:35,040 --> 01:15:38,240 It's just not. It's just the, it's algorithms. 1231 01:15:38,240 --> 01:15:41,520 It's not, it's bits and bytes. It's not like you're you don't 1232 01:15:41,520 --> 01:15:44,640 know who it's speaking. To right is it a bot that's just 1233 01:15:44,640 --> 01:15:46,880 programmed for engagement? Because the algorithms are 1234 01:15:46,880 --> 01:15:49,800 programmed for engagement. So it's it's not about truth or 1235 01:15:49,800 --> 01:15:51,720 even order, it's just about engagement. 1236 01:15:51,800 --> 01:15:53,280 What's? What's it say? 1237 01:15:54,280 --> 01:15:56,000 What's bucocky? Should I Google it? 1238 01:15:56,760 --> 01:16:04,400 I just. Oh, that's great. 1239 01:16:04,400 --> 01:16:07,040 That's great. But yeah, that's a great point. 1240 01:16:07,040 --> 01:16:08,640 You're right. You don't even know who who 1241 01:16:08,640 --> 01:16:10,120 you're arguing with on the other end of it. 1242 01:16:10,120 --> 01:16:12,640 It might even be a person. It might just be a freaking bot 1243 01:16:12,640 --> 01:16:14,800 that's put in there to just agitate or. 1244 01:16:15,360 --> 01:16:18,160 Yeah, and that, and that's The thing is it like, and, and, and, 1245 01:16:18,160 --> 01:16:21,680 and here's the thing, it's like we can argue again, this is 1246 01:16:21,680 --> 01:16:23,760 like, we're going to argue ourselves in circles, but at 1247 01:16:23,760 --> 01:16:25,160 some point somebody has to be responsible. 1248 01:16:25,160 --> 01:16:29,760 So like I'm, I'm really bummed that the the the Children's 1249 01:16:29,760 --> 01:16:32,680 Safety Act, the kids Safety Act didn't pass like in Congress. 1250 01:16:32,680 --> 01:16:34,960 Like it just it, I don't know if you guys followed that, but it 1251 01:16:34,960 --> 01:16:37,680 did not pass. And, and it was because people 1252 01:16:37,680 --> 01:16:39,640 were like, no, because it's going to infringe on freedom of 1253 01:16:39,640 --> 01:16:41,320 speech. And it's like good Christ, like 1254 01:16:41,640 --> 01:16:44,200 at some point these companies need to be held accountable. 1255 01:16:44,200 --> 01:16:49,360 And oh, by the way, like so the role of the government could be 1256 01:16:49,360 --> 01:16:52,240 good in the situation to like clamp down on this go no, this 1257 01:16:52,240 --> 01:16:54,920 is harming people just like cigarettes and paint did with 1258 01:16:54,920 --> 01:16:56,480 lead in it. It killed humans. 1259 01:16:56,480 --> 01:16:58,960 Like at some point somebody's got something because guess who 1260 01:16:58,960 --> 01:17:01,120 wasn't fixing it? The companies who are supposed 1261 01:17:01,120 --> 01:17:04,000 to be doing the better thing for all humans, IE Adam Smith and 1262 01:17:04,000 --> 01:17:06,640 capitalism also didn't work out right. 1263 01:17:06,640 --> 01:17:09,080 These companies are the best companies that have ever existed 1264 01:17:09,680 --> 01:17:12,160 on the earth as far as efficiency goes and doing what 1265 01:17:12,160 --> 01:17:14,640 they do really, really well. There's been no companies better 1266 01:17:14,640 --> 01:17:18,400 than the major 4 that are doing it better than than than human 1267 01:17:18,400 --> 01:17:22,000 history and capitalism has seen it just NVIDIA is crashing right 1268 01:17:22,000 --> 01:17:23,720 now. But outside of that, like this 1269 01:17:23,720 --> 01:17:29,760 is this is a unique moment where capitalism with with reality 1270 01:17:29,760 --> 01:17:35,000 going from Adam to to to numbers and we we become the observed 1271 01:17:35,240 --> 01:17:38,160 and the manipulable like that. That's a very different 1272 01:17:38,160 --> 01:17:41,240 conversation. And again, if we don't pay 1273 01:17:41,240 --> 01:17:45,920 attention to this, if we're not the, you know, if, if we're not 1274 01:17:45,920 --> 01:17:52,560 the, you know, people having the conversation with those that we 1275 01:17:52,560 --> 01:17:55,800 lead about what the digital, digital habitats that we 1276 01:17:55,880 --> 01:17:59,600 surround ourselves in, like I, I really wonder, like, you know, 1277 01:17:59,600 --> 01:18:01,120 what's, what's the end game here? 1278 01:18:01,120 --> 01:18:03,560 Like we just keep waiting for the companies to fix it and for 1279 01:18:03,560 --> 01:18:05,880 government to fix it. But like, guess what, that's not 1280 01:18:05,880 --> 01:18:08,440 happening. And so I believe, I, I still 1281 01:18:08,440 --> 01:18:10,120 believe in the renegade culture of CrossFit. 1282 01:18:10,120 --> 01:18:14,080 And this is, I personally believe that more than diabetes, 1283 01:18:14,080 --> 01:18:15,960 more than whether we should focus on the games, not on the 1284 01:18:15,960 --> 01:18:18,040 games. Like it's our attention to do 1285 01:18:18,040 --> 01:18:20,960 hardship together. Like if we can't get that right, 1286 01:18:21,200 --> 01:18:25,280 and if people can't choose to everyday get a little bit 1287 01:18:25,280 --> 01:18:31,520 uncomfortable and do it in the presence of others, then which 1288 01:18:31,520 --> 01:18:33,920 is in our DNA. That's how we got here 1289 01:18:35,240 --> 01:18:39,080 successfully. And if we can't do that, then 1290 01:18:39,120 --> 01:18:41,000 then then what, what are we doing here? 1291 01:18:41,440 --> 01:18:42,960 Like what are we doing? It's not. 1292 01:18:43,200 --> 01:18:46,800 And, and just go, well, it's I think people need to be a little 1293 01:18:46,800 --> 01:18:49,040 bit more accountable if they're in, if, if they're really 1294 01:18:49,040 --> 01:18:52,280 hearing this conversation and just going, Oh well, and I go, 1295 01:18:52,280 --> 01:18:55,640 well, my business, whatever. I'm like, look, I hear you, I 1296 01:18:55,640 --> 01:18:57,480 hear you. But I had the stones to do it. 1297 01:18:57,480 --> 01:18:59,440 And guess what? We've been profitable since, 1298 01:18:59,480 --> 01:19:02,640 during all the hardship that I mentioned at the beginning of 1299 01:19:02,640 --> 01:19:06,320 the episode, we've made more money since getting off. 1300 01:19:06,560 --> 01:19:08,640 Because you know why? My coaches don't have to show 1301 01:19:08,640 --> 01:19:11,040 their ass or their packs or talk about spots. 1302 01:19:12,080 --> 01:19:14,600 And that's lunge variations. You know what they do? 1303 01:19:14,600 --> 01:19:17,920 They show up to the people everyday, flesh to flesh with 1304 01:19:18,000 --> 01:19:21,160 all the chemical concoctions that happened and all the messy 1305 01:19:21,160 --> 01:19:23,920 complexity the human relationships are. 1306 01:19:23,920 --> 01:19:29,200 And that's my big message to to anybody is like we must learn 1307 01:19:29,480 --> 01:19:33,080 again to relate to each other. It's not CrossFit, it's not 1308 01:19:33,080 --> 01:19:36,080 strength and conditioning, it's not Pilates, it's not yoga, it's 1309 01:19:36,080 --> 01:19:43,800 not cardio dance, it's not spin. It's not it, it's about us 1310 01:19:43,800 --> 01:19:47,880 relating and, and, and if we're wired to like build shit and do 1311 01:19:47,880 --> 01:19:50,320 hard things together now because we don't need to build shit and 1312 01:19:50,320 --> 01:19:53,680 go build for us, we're going to go to a gym and do hard shit 1313 01:19:53,680 --> 01:19:56,840 together and so primal and it brings us together. 1314 01:19:57,280 --> 01:20:01,880 And I just I, I, I, man, I really, really long for the 1315 01:20:01,880 --> 01:20:04,080 community to kind of like embrace that part of it. 1316 01:20:04,080 --> 01:20:09,160 And I I and my biggest hope is it like Netflix and CrossFit 1317 01:20:09,160 --> 01:20:11,920 with. The means are like at each 1318 01:20:11,920 --> 01:20:13,760 other. They're just like a little bit 1319 01:20:13,760 --> 01:20:15,480 more symbiotic going. We're trying to go the same 1320 01:20:15,480 --> 01:20:19,160 direction. But the bigger conversation, the 1321 01:20:19,160 --> 01:20:22,960 bigger one in my perspective is like, man, but diabetes, 1322 01:20:22,960 --> 01:20:27,440 Netflix, this somebody's on rogue and somebody's on get out 1323 01:20:27,440 --> 01:20:29,200 of here. If if we don't have people that 1324 01:20:29,200 --> 01:20:34,080 want to do these things together hard all the time, good luck and 1325 01:20:35,000 --> 01:20:36,920 training and inability to do those things. 1326 01:20:37,320 --> 01:20:40,880 And that's the point of of what I wanted to do here was that I 1327 01:20:40,880 --> 01:20:43,760 realized these things a while ago and and we're so caught up. 1328 01:20:43,920 --> 01:20:45,960 You get caught like I do it all the time. 1329 01:20:45,960 --> 01:20:48,760 I get caught up in like, well, I don't think they really did shit 1330 01:20:48,760 --> 01:20:50,320 on Rogan and like blah, blah, blah. 1331 01:20:51,120 --> 01:20:53,280 You know, you get caught up in the argument, whether I think 1332 01:20:53,280 --> 01:20:54,720 that or not, it's a whole another point. 1333 01:20:54,760 --> 01:20:58,600 But instead of saying like, hey, this is one of the arguments 1334 01:20:58,600 --> 01:21:01,040 that really matter. Like this is the road forward. 1335 01:21:01,240 --> 01:21:02,720 Yeah, you're talking about like diabetes. 1336 01:21:02,720 --> 01:21:05,880 And it's like a huge hill. But then like, everybody's 1337 01:21:05,880 --> 01:21:08,520 worried about diabetes because it's the it's the argument that 1338 01:21:08,520 --> 01:21:09,800 existed. And you're like, yeah, but 1339 01:21:09,800 --> 01:21:11,960 there's a fucking Cliff right on the other side of the hill. 1340 01:21:12,360 --> 01:21:15,640 Like, and it doesn't matter how much we try to, like, curve off 1341 01:21:15,640 --> 01:21:17,640 that hill. We're going to hit a Cliff. 1342 01:21:17,960 --> 01:21:24,440 And so going back a little bit is it is there's so many ways 1343 01:21:24,440 --> 01:21:31,520 that I want to hit this Aldous Huxley from Brave New World. 1344 01:21:31,800 --> 01:21:33,480 I don't know, Susie. Have you ever read Brave New 1345 01:21:33,480 --> 01:21:34,600 World? I have not. 1346 01:21:35,000 --> 01:21:37,640 For those who haven't read it, it's a it's a dystopian. 1347 01:21:37,920 --> 01:21:41,040 It's like a weird utopian dystopian book. 1348 01:21:41,440 --> 01:21:45,120 We're going through right now. We live in this world and it's 1349 01:21:45,120 --> 01:21:47,720 funny, I don't get the opportunity to talk about this 1350 01:21:47,720 --> 01:21:53,280 very much, but I like to think so in in the book Susa, there's 1351 01:21:53,280 --> 01:21:55,800 a character, he sort of becomes self enlightened. 1352 01:21:55,800 --> 01:21:59,080 They have a structure where you're born as an alpha or 1353 01:21:59,080 --> 01:22:02,040 you're born as a beta, you're born as a delta, as a gamma. 1354 01:22:02,040 --> 01:22:05,640 Like there's a society class and you're incubated, you're 1355 01:22:05,640 --> 01:22:07,360 predetermined what you're going to do. 1356 01:22:07,560 --> 01:22:12,760 And then the entire society is essentially subdued by chemicals 1357 01:22:12,760 --> 01:22:16,560 and other fascinations that that that the government essentially 1358 01:22:16,560 --> 01:22:20,840 puts into the world. I mean, it's analogous with like 1359 01:22:20,840 --> 01:22:24,760 caffeine and and Zen and all these other things that we fill 1360 01:22:24,760 --> 01:22:29,800 out our phones. But there's there's this place 1361 01:22:29,800 --> 01:22:33,240 called the reservations where people don't live that way. 1362 01:22:33,240 --> 01:22:36,560 And what I like to think about it, they don't tell you how they 1363 01:22:36,560 --> 01:22:38,520 got there. And so like, I kind of like to 1364 01:22:38,560 --> 01:22:41,880 build my own world, but there is essentially a moment that had to 1365 01:22:41,880 --> 01:22:45,200 happen in the the story of this book where the people who live 1366 01:22:45,200 --> 01:22:47,400 on the reservation, they live all natural. 1367 01:22:49,200 --> 01:22:52,960 You know, the old way where the people in the reservation had to 1368 01:22:52,960 --> 01:22:54,640 essentially say, I don't want to do this. 1369 01:22:55,160 --> 01:22:57,560 I don't want to do, I don't want to be incubated. 1370 01:22:57,560 --> 01:23:01,080 I want to have sex the old way. I don't want to like be drugged 1371 01:23:01,080 --> 01:23:02,600 up. I just want to go through pain 1372 01:23:02,600 --> 01:23:04,800 of life the way I want to go through the pain of life. 1373 01:23:06,840 --> 01:23:08,680 And it's funny because it's like, I don't get to talk, but 1374 01:23:08,680 --> 01:23:10,920 I'm like, it's essentially the Amish move. 1375 01:23:11,960 --> 01:23:14,320 They were like, yeah, I'm not doing that. 1376 01:23:15,320 --> 01:23:19,440 And we're at this point where we might have to make this 1377 01:23:19,440 --> 01:23:22,720 decision. Oh, go ahead. 1378 01:23:23,240 --> 01:23:26,000 Well, go, go ahead. I just wanted to say that it's 1379 01:23:26,000 --> 01:23:32,600 funny because Sousa runs a company which is to alleviate 1380 01:23:32,920 --> 01:23:35,520 some of the. Gym owners from doing their 1381 01:23:35,520 --> 01:23:38,920 social media so they don't actually focus on it at all, but 1382 01:23:38,920 --> 01:23:42,600 it still runs from them posting four times a week about their 1383 01:23:42,600 --> 01:23:43,800 members and about their community. 1384 01:23:43,800 --> 01:23:47,440 Not the shirtless dude doing a bar muscle up, although we can 1385 01:23:47,440 --> 01:23:48,720 sneak that in there. I mean, who doesn't love? 1386 01:23:48,720 --> 01:23:50,400 A shirt, you're doing a muscle. Up, you know, but. 1387 01:23:58,320 --> 01:24:00,600 Huxley, one of one of my favorite things about Huxley and 1388 01:24:01,640 --> 01:24:04,840 and this is just a really interesting binary. 1389 01:24:04,880 --> 01:24:08,040 You know, if you look at like China and you look at America, 1390 01:24:08,040 --> 01:24:19,680 just to apparent competitors, you know, from the dystopian 1391 01:24:19,680 --> 01:24:24,760 perspective, China's from the social media relevance is very 1392 01:24:24,760 --> 01:24:27,880 much Orwellian in 1984. You know, Big Brother is 1393 01:24:27,880 --> 01:24:29,440 watching. So social media companies are 1394 01:24:29,440 --> 01:24:31,280 watching. And This is why we know we don't 1395 01:24:31,320 --> 01:24:35,600 want TikTok, TikTok and and UA phones and all that stuff in the 1396 01:24:35,680 --> 01:24:41,360 US. But like then there's then on 1397 01:24:41,360 --> 01:24:44,520 our side, we've got the Huxley in which is our own frivolity 1398 01:24:44,880 --> 01:24:48,640 will be our end of days. We're just like, we're looking 1399 01:24:48,640 --> 01:24:52,920 at bananas. There's no story arc to any of 1400 01:24:52,920 --> 01:24:54,160 it. It's just there's bananas. 1401 01:24:58,200 --> 01:25:01,360 So, like, that's funny. You know, yeah, the internet's 1402 01:25:01,360 --> 01:25:04,200 funny, you know, just so like, just like what's happening. 1403 01:25:04,480 --> 01:25:08,480 And so, you know, so it's and, and, and when I think about it 1404 01:25:08,480 --> 01:25:09,960 that way, like it's really interesting. 1405 01:25:09,960 --> 01:25:13,400 You get all these like a one, one side's getting squeezed, the 1406 01:25:13,400 --> 01:25:15,840 other side just express yourself and it's all meaningful. 1407 01:25:15,840 --> 01:25:22,360 But it's actually not like, you know, and that that's why I love 1408 01:25:22,360 --> 01:25:25,080 that simplicity of that, like thinking of Orwell and Huxley 1409 01:25:25,080 --> 01:25:28,280 just kind of and just to go, OK, how does how, how does the 1410 01:25:28,280 --> 01:25:31,080 social media landscape overlay those those two sort of 1411 01:25:31,080 --> 01:25:33,880 considerations very, very different and they're being used 1412 01:25:33,880 --> 01:25:37,480 very differently and that way. But both, you know, the Chinese 1413 01:25:37,480 --> 01:25:40,040 kids are having a lot of problems even though their 1414 01:25:40,040 --> 01:25:43,080 entire feeds are like, you're going to be a scientist or, or, 1415 01:25:43,080 --> 01:25:45,200 you know, all that. But it's like it's so 1416 01:25:45,200 --> 01:25:49,040 constrictive that they they can't like form their own 1417 01:25:49,040 --> 01:25:50,960 identities. And so it's like, it's really 1418 01:25:50,960 --> 01:25:55,040 interesting, like both. We got these extremes right now. 1419 01:25:55,080 --> 01:25:59,160 And so I really recommend people to read Huxley Brave New World. 1420 01:25:59,280 --> 01:26:02,200 It's so relevant to our time. So I'm with you, Tyler, on that 1421 01:26:02,200 --> 01:26:04,760 one. If if you don't, if you can't 1422 01:26:04,760 --> 01:26:08,720 read it or if you don't have the attention to which makes sense, 1423 01:26:08,920 --> 01:26:10,320 you should put yourself through it. 1424 01:26:10,640 --> 01:26:15,160 But there's also a NBCTV show, I think it's on Peacock now, which 1425 01:26:15,160 --> 01:26:19,560 is ATV show called Brave New World, where it, it dives a 1426 01:26:19,560 --> 01:26:22,600 little off of it, but yeah, but the heart of it is there. 1427 01:26:23,720 --> 01:26:26,240 I was actually surprised that they produced it. 1428 01:26:26,240 --> 01:26:28,600 I was like, really? Yeah, that's cool. 1429 01:26:29,040 --> 01:26:34,920 That's cool, but anyway, the I, I want to give listeners and the 1430 01:26:35,000 --> 01:26:38,040 like the CrossFit community hope and like a center of focus. 1431 01:26:38,040 --> 01:26:41,480 So it's like you don't you don't use social media for your gym or 1432 01:26:41,480 --> 01:26:44,560 your you personally. You've also said, like I've 1433 01:26:44,560 --> 01:26:47,920 heard you, I think it was on the body of knowledge is like people 1434 01:26:47,920 --> 01:26:50,120 can't recover. So it's like that's great. 1435 01:26:50,120 --> 01:26:52,280 Everything you said is great. We know we should get off social 1436 01:26:52,280 --> 01:26:55,400 media. Did you lose me? 1437 01:26:57,920 --> 01:26:59,640 Are you there? Hey, I lost you for a SEC. 1438 01:26:59,640 --> 01:27:05,280 Can you say that all again? Yeah, like everything you said 1439 01:27:05,280 --> 01:27:07,480 and people are watching this, they're like, oh, everything you 1440 01:27:07,480 --> 01:27:09,240 said is great. Like we get it. 1441 01:27:09,240 --> 01:27:11,880 Like we know we're not supposed to be on the phone, get get off 1442 01:27:11,880 --> 01:27:14,400 the phone. But they won't stop until you 1443 01:27:14,400 --> 01:27:18,040 tell them you're not going to be able to clean £300 because you 1444 01:27:18,040 --> 01:27:20,800 can't recover. And then they'll be like, well, 1445 01:27:20,800 --> 01:27:25,840 we'll hold on. Do you lose me again? 1446 01:27:27,280 --> 01:27:30,280 I lost you for a second. So you're saying you you can't 1447 01:27:30,280 --> 01:27:33,800 get the pounds? Yeah, you, you won't be able to. 1448 01:27:34,440 --> 01:27:36,760 Essentially what you're saying is you won't be able to clean 1449 01:27:36,760 --> 01:27:41,800 £300 or your your trajectory as an athlete is going to be 1450 01:27:41,800 --> 01:27:43,360 blunted because you can't recover. 1451 01:27:43,920 --> 01:27:46,040 This is sending you into a sympathetic state. 1452 01:27:46,280 --> 01:27:48,800 You can't boil down from it. You're watching it before you go 1453 01:27:48,800 --> 01:27:50,200 bad. You cannot recover. 1454 01:27:53,520 --> 01:27:55,880 You cannot recover. You cannot recover. 1455 01:27:56,560 --> 01:27:58,080 Yeah, I, I think that that's the biggest thing. 1456 01:27:58,080 --> 01:28:01,800 I think, you know, it's really hard to determine like what 1457 01:28:01,800 --> 01:28:07,880 somebody's outcome, their their, their output variables will be. 1458 01:28:07,880 --> 01:28:14,160 But but for sure, we know that organisms that don't rest and 1459 01:28:14,160 --> 01:28:21,280 digest stop being efficient and and die. 1460 01:28:23,200 --> 01:28:24,240 And that's, and that's what's happening. 1461 01:28:24,240 --> 01:28:27,080 And, and again, like so much of this, I think I, I think the 1462 01:28:27,080 --> 01:28:33,840 real complicated back end to this conversation is that, you 1463 01:28:33,840 --> 01:28:36,880 know, there's and I and I have to like, you know, very 1464 01:28:36,880 --> 01:28:41,320 explicitly communicate my biases, which is in person work 1465 01:28:41,880 --> 01:28:45,360 primarily like it just like I like to have human 1466 01:28:45,360 --> 01:28:47,320 relationships. I like to know the people are 1467 01:28:47,320 --> 01:28:51,320 like those people to be known by our team, our team to know the 1468 01:28:51,320 --> 01:28:55,120 people like I just, that's how I prefer it, you know. 1469 01:28:55,120 --> 01:28:57,600 And so from a business perspective, a business person 1470 01:28:57,600 --> 01:28:59,600 is going to look at that and go, well, what's scalable about 1471 01:28:59,600 --> 01:29:01,960 that? And you go, well, the number of 1472 01:29:01,960 --> 01:29:04,240 people is probably scalable to about 150. 1473 01:29:04,240 --> 01:29:07,120 I do like Dunbar's number. I'm not sure if you guys talk 1474 01:29:07,120 --> 01:29:09,440 about that or care about that much, but I found it in the 1475 01:29:09,440 --> 01:29:14,560 history of our gym to be right on the button there. 1476 01:29:14,560 --> 01:29:19,480 The wheels fall off after 150 and and they go really kooky. 1477 01:29:19,520 --> 01:29:22,680 We've had north of 300 didn't people were just coming and 1478 01:29:22,680 --> 01:29:25,960 going at that point. But like keep about 150 very 1479 01:29:25,960 --> 01:29:29,560 sustainable business models in that range for these micro gym 1480 01:29:29,560 --> 01:29:32,360 communities. And that's gross. 1481 01:29:32,360 --> 01:29:35,560 That's like not 100% accurate, but I just, I, I look at that 1482 01:29:35,560 --> 01:29:38,720 and go, well, if you got a robust enough team, if you know 1483 01:29:38,720 --> 01:29:41,600 the people well enough, you can really maintain quality 1484 01:29:41,600 --> 01:29:44,280 relationships. And in those relationships, you 1485 01:29:44,280 --> 01:29:46,920 can see the Shades of Grey that you need to be addressing 1486 01:29:46,920 --> 01:29:49,800 day-to-day. You know people's allostatic 1487 01:29:49,800 --> 01:29:54,040 load inherently just by like looking at them and and having 1488 01:29:54,040 --> 01:29:58,000 conversations with them and. Define that word allostatic. 1489 01:29:58,000 --> 01:29:59,240 I've never heard that word. Before, yeah. 1490 01:29:59,480 --> 01:30:03,200 So allostatic load is minimum and, and, and top end thresholds 1491 01:30:03,400 --> 01:30:07,640 for stress responses. And so if you go below, you get 1492 01:30:07,640 --> 01:30:09,600 weak and die. So if you don't stress enough, 1493 01:30:09,640 --> 01:30:13,120 you're just, you're like you're, you know, a car is going to run 1494 01:30:13,120 --> 01:30:15,080 you over and you're not going to be quick enough to get out of 1495 01:30:15,080 --> 01:30:17,040 the way, even though it's going 3 miles an hour and you have a 1496 01:30:17,040 --> 01:30:20,600 hundred 100 meters to adjust. That's a bummer. 1497 01:30:20,960 --> 01:30:24,000 And so the, the, the inverse is true though too. 1498 01:30:24,000 --> 01:30:27,280 If you redline too much, you know you're going to give 1499 01:30:27,280 --> 01:30:30,640 yourself some sort of an event at some point. 1500 01:30:30,640 --> 01:30:34,360 And so you know what we're what we're seeing and, and, and and 1501 01:30:34,360 --> 01:30:36,960 we're, you know, we're all culpable a little bit is that 1502 01:30:36,960 --> 01:30:38,720 we're in the over exercising community. 1503 01:30:38,720 --> 01:30:42,000 So our tolerance for the upper end of the threshold is 1504 01:30:42,000 --> 01:30:47,640 extremely high, but you have to also consider total stress for 1505 01:30:47,640 --> 01:30:49,640 the person. So you could go what's the dose 1506 01:30:49,640 --> 01:30:53,840 today from a programming perspective, but that is never 1507 01:30:53,840 --> 01:30:55,720 independent of what life load is. 1508 01:30:55,720 --> 01:30:58,200 And so a life load is also allostatic load. 1509 01:30:58,200 --> 01:31:01,400 So is do they have the money to pay their mortgage? 1510 01:31:01,720 --> 01:31:05,360 Did they have to take money from a line of credit to pay 1511 01:31:05,360 --> 01:31:09,320 themselves? Did their 16 year old take off 1512 01:31:09,320 --> 01:31:12,400 and get pregnant? What whatever The thing is, like 1513 01:31:12,400 --> 01:31:16,000 there's a lot of things that are going to like work people's 1514 01:31:16,000 --> 01:31:18,720 thresholds. And so, you know, if you're 1515 01:31:18,720 --> 01:31:21,320 talking to a 25 year old Crossfitter who's focused on, 1516 01:31:21,880 --> 01:31:23,880 you know, being a games athlete and they're not working, it's 1517 01:31:23,880 --> 01:31:27,280 like the, the load is like like the literal programming load. 1518 01:31:28,120 --> 01:31:31,280 And then, you know, and then the other part of it is like what 1519 01:31:31,280 --> 01:31:34,360 they're consuming from a digital perspective that is antagonizing 1520 01:31:34,360 --> 01:31:38,520 them, not relaxing them, which is, you know, more than 1521 01:31:38,520 --> 01:31:42,040 subjective. But again, maybe that on another 1522 01:31:42,040 --> 01:31:44,840 day. But then you take a middle-aged 1523 01:31:44,840 --> 01:31:48,080 person who probably the bulk of most of the healthy CrossFit 1524 01:31:48,080 --> 01:31:52,320 businesses deal with middle-aged people because A, they have the 1525 01:31:52,320 --> 01:31:55,800 income to pay for the services, B, they like the style of 1526 01:31:55,800 --> 01:31:58,360 training, it helps them reduce some stress. 1527 01:31:58,600 --> 01:32:00,680 They see results, those kind of things. 1528 01:32:00,840 --> 01:32:04,360 But they're also really fucking stressed. 1529 01:32:04,400 --> 01:32:06,000 They got a lot of stuff going on. 1530 01:32:06,520 --> 01:32:09,880 And a lot of my, you know, coaching has really been around 1531 01:32:09,880 --> 01:32:13,720 like what what makes growing for a human sustainable And all of 1532 01:32:13,720 --> 01:32:17,760 it relates to this allesthetic load conversation, you know? 1533 01:32:18,160 --> 01:32:20,880 That's the new piece that I I remember. 1534 01:32:21,040 --> 01:32:23,880 That's how I originally found you, was looking at the inverted 1535 01:32:23,880 --> 01:32:25,840 triangle and then at the bot yours. 1536 01:32:26,440 --> 01:32:29,760 Was the bottom. Context and now this, this new 1537 01:32:29,760 --> 01:32:31,720 added piece is the allostatic load piece. 1538 01:32:31,960 --> 01:32:35,360 And I was always fascinated because you contextualize 1539 01:32:35,360 --> 01:32:38,040 training into a way that no one had ever talked about it. 1540 01:32:38,480 --> 01:32:42,000 And and I do think you're right. Like we're seeing a lot of 1541 01:32:42,000 --> 01:32:44,560 overtraining from athletes. Athletes are quitting, I think 1542 01:32:44,560 --> 01:32:47,640 because in a way that you would put it, they're allostatic load 1543 01:32:47,640 --> 01:32:52,480 from life and and from I think from social media in particular 1544 01:32:52,600 --> 01:32:55,160 is so high. They just can't do it anymore. 1545 01:32:55,320 --> 01:32:58,560 They keep the young ones. Well, yeah, I don't know if 1546 01:32:58,560 --> 01:33:01,600 you're familiar, Kenny, like we've lost a ton of young 1547 01:33:01,600 --> 01:33:04,920 athletes. They just re retire because they 1548 01:33:04,920 --> 01:33:06,000 can't. They don't want to do it 1549 01:33:06,000 --> 01:33:09,120 anymore. Yeah, it's exhausting and the 1550 01:33:09,120 --> 01:33:13,520 and the and the and the pressure to be responsible to a public. 1551 01:33:13,560 --> 01:33:15,800 And again, this is that thing like how many people can you 1552 01:33:15,800 --> 01:33:21,600 actually know a couple 100 like it after that you if you're 1553 01:33:21,600 --> 01:33:25,160 responsible to thousands, millions, hundreds of thousands, 1554 01:33:25,160 --> 01:33:29,320 like good luck, like and then and and then you're an ass for 1555 01:33:29,320 --> 01:33:33,360 not getting back to somebody. And it's just like, man, it is, 1556 01:33:33,400 --> 01:33:37,240 it's really, really hard like that, that responsibility to be 1557 01:33:37,240 --> 01:33:42,600 responsive is is too much. And also, like, you know, one of 1558 01:33:42,600 --> 01:33:46,240 my meant one of my so I've done a lot of like work with 1559 01:33:46,240 --> 01:33:50,560 different coaches and one of one of my coaches tell me the 1560 01:33:50,560 --> 01:33:53,680 difference between explicit and covert agreements. 1561 01:33:53,680 --> 01:33:56,120 And so most people are running covert and explicit agreements 1562 01:33:56,120 --> 01:33:59,000 on one another at all times. And that makes for very 1563 01:33:59,000 --> 01:34:00,880 unhealthy relationships every time. 1564 01:34:01,560 --> 01:34:04,280 If you cannot explicitly say, hey, this is what we're up to. 1565 01:34:04,280 --> 01:34:07,920 Agreed, agreed, but if two people have a covert, this is 1566 01:34:07,920 --> 01:34:09,520 the way that I do it. This is the way, but you never 1567 01:34:09,520 --> 01:34:12,280 say that and you don't have agreement on that, then there 1568 01:34:12,280 --> 01:34:16,240 will inherently be a conflict and and always it's that other 1569 01:34:16,240 --> 01:34:20,240 person's an asshole and I'm I'm right and it's just like, which 1570 01:34:20,240 --> 01:34:23,240 is never quite it because you didn't have the stones to 1571 01:34:23,240 --> 01:34:25,720 communicate that which was important to you, nor did the 1572 01:34:25,760 --> 01:34:28,080 other person. You're both culpable most of the 1573 01:34:28,080 --> 01:34:32,400 time throughout all breakdowns of relationships and coming back 1574 01:34:32,400 --> 01:34:37,760 to that our gems and these young athletes all this ecosystem is 1575 01:34:37,760 --> 01:34:40,800 built on like the relational piece of it. 1576 01:34:41,040 --> 01:34:44,680 And you know, I appreciate Tyler, your consideration to 1577 01:34:45,080 --> 01:34:48,720 individuation earlier. I I also think I I heard a great 1578 01:34:49,840 --> 01:34:55,040 of it, specifically it comes from Esther, Esther Perel. 1579 01:34:55,040 --> 01:34:58,920 Do you know who she is? She's the relationship. 1580 01:34:59,200 --> 01:35:01,960 And she goes and and then, and then there's another one. 1581 01:35:03,160 --> 01:35:06,040 Yeah, relationship one and what did she say? 1582 01:35:06,040 --> 01:35:12,760 She goes and Angela Duckworth, who you guys are probably 1583 01:35:12,760 --> 01:35:15,560 familiar with as well. She's the great lady from Penn. 1584 01:35:15,600 --> 01:35:18,360 Do you know her? So in in resilience work in the 1585 01:35:18,360 --> 01:35:21,840 perk models, perk is persistence, effort, resilience 1586 01:35:21,840 --> 01:35:24,240 and challenge taking, which I think are like baseline 1587 01:35:24,240 --> 01:35:27,080 psychology for any coach. They need to understand that 1588 01:35:27,080 --> 01:35:30,200 kind of like thinking because it's, it's very helpful. 1589 01:35:31,880 --> 01:35:37,720 But you know, the two of them, Perrell basically says, like, 1590 01:35:38,360 --> 01:35:45,960 you know, our, our individual nature has to have friction, 1591 01:35:45,960 --> 01:35:48,480 relational friction for us to grow. 1592 01:35:49,400 --> 01:35:53,800 If we don't have other people to test us, then we won't know 1593 01:35:53,800 --> 01:35:58,000 ourselves better. And now we live in real 1594 01:35:58,000 --> 01:36:01,000 environments and digital environments where we we get 1595 01:36:01,000 --> 01:36:05,200 synced up with people who think only like us and don't challenge 1596 01:36:05,440 --> 01:36:08,040 these sort of notions. And that's a that's a relational 1597 01:36:08,040 --> 01:36:10,280 thing. But the digital environment, the 1598 01:36:10,280 --> 01:36:12,840 way that it's currently set up doesn't allow for that. 1599 01:36:14,240 --> 01:36:16,160 I mean, you can say in a Facebook group, I'm going to get 1600 01:36:16,160 --> 01:36:19,160 with my people who like dogs or whatever the hell it is, but 1601 01:36:19,160 --> 01:36:21,280 like, that's not, that's not what we're talking about. 1602 01:36:21,280 --> 01:36:24,640 Because the same chemicals that release intimacy, connection, 1603 01:36:24,640 --> 01:36:28,400 and also personal development can't, from a psychological 1604 01:36:28,400 --> 01:36:32,760 perspective, can't be deployed in those digitized environments. 1605 01:36:35,240 --> 01:36:37,600 And that's something that's unique to this moment that we're 1606 01:36:37,600 --> 01:36:39,840 living in. And then on the other side of 1607 01:36:39,840 --> 01:36:41,680 it, and this is where I challenged the individuation 1608 01:36:41,680 --> 01:36:45,920 perspective, it's just like Angela Duckworth said. 1609 01:36:46,240 --> 01:36:52,320 Yeah, in all my study of grit, it turns out that the the person 1610 01:36:52,320 --> 01:36:58,560 I'm going to miss. Oh no, damn it, the person 1611 01:36:58,560 --> 01:37:01,600 you're going to what? We've lost him forever. 1612 01:37:01,920 --> 01:37:03,320 Oh, no, no, you're there. You're there. 1613 01:37:03,320 --> 01:37:07,000 Oh yeah, yeah, yeah, the person, the person dot dot dot. 1614 01:37:08,080 --> 01:37:12,600 Oh, OK, so Angela Duckworth said the, the, the, the person. 1615 01:37:12,680 --> 01:37:17,840 So a gritty person needs a combination of and so yeah, when 1616 01:37:17,840 --> 01:37:19,360 you said, oh, I got through all that shit. 1617 01:37:19,360 --> 01:37:21,440 I didn't need Greg's help, dude. I needed a lot of help. 1618 01:37:21,440 --> 01:37:23,680 I, I could have used affiliate support back then. 1619 01:37:23,760 --> 01:37:26,160 I, I really could have. But what made me get through it 1620 01:37:26,440 --> 01:37:29,600 was a community, the friendships and the personal habits I had. 1621 01:37:29,600 --> 01:37:32,160 But there was fucking community and lots of love around me. 1622 01:37:32,800 --> 01:37:37,080 And I was, I am strong. I'm a strong human being that 1623 01:37:37,080 --> 01:37:42,360 can get through a lot from an emotional perspective and from 1624 01:37:42,360 --> 01:37:44,760 like, hardship, Like I've done that. 1625 01:37:44,760 --> 01:37:48,000 I've proven that. But I wouldn't have gotten 1626 01:37:48,000 --> 01:37:50,880 through unless there was people around me. 1627 01:37:50,880 --> 01:37:52,240 And that's what Duckworth points out. 1628 01:37:52,240 --> 01:37:55,480 Is it like almost always if you look like teenagers, like these, 1629 01:37:55,480 --> 01:37:57,720 like really talented kids who get through to do these things, 1630 01:37:58,080 --> 01:37:59,800 Like, it looks like they're doing all the work, but there's 1631 01:37:59,800 --> 01:38:02,160 always a coach, there's always somebody there. 1632 01:38:02,160 --> 01:38:04,560 There's a brother, there's a sister who's making sure they're 1633 01:38:04,560 --> 01:38:06,280 getting the practice. Just somebody driving them two 1634 01:38:06,280 --> 01:38:10,960 hours to a, a stadium where there's a special coach both 1635 01:38:10,960 --> 01:38:14,640 directions, giving up work, taking a job that's, you know, 1636 01:38:14,760 --> 01:38:16,600 half the, you know, all, all that. 1637 01:38:16,600 --> 01:38:20,800 There's always something behind these gritty people. 1638 01:38:20,800 --> 01:38:25,360 Always, always there's never, there's never it's, it's not 1639 01:38:25,360 --> 01:38:28,360 always a sign to free will. And and so I think that there's 1640 01:38:28,360 --> 01:38:32,240 something really interesting to what I'm trying to communicate 1641 01:38:32,240 --> 01:38:38,240 here, which is our environments, you know, reward that individual 1642 01:38:38,240 --> 01:38:41,520 effort that is getting naked by the digitized environments that 1643 01:38:41,520 --> 01:38:45,440 we spend ourselves, that can be rewarded in real person time. 1644 01:38:45,920 --> 01:38:49,080 And that's, and that's The thing is it like, how do we stay 1645 01:38:49,280 --> 01:38:54,200 healthy and that ecosystem and we're practicing relating to 1646 01:38:54,200 --> 01:38:57,960 people less as human beings and more from a, from a 1647 01:38:58,080 --> 01:38:59,880 antagonistic. They, they're either in or out, 1648 01:38:59,880 --> 01:39:01,720 they're paying for membership or they're not, or they like our 1649 01:39:01,720 --> 01:39:05,320 product or they don't, or they versus like a more shade of grey 1650 01:39:05,320 --> 01:39:08,680 conversation, which is where's this person at right now? 1651 01:39:08,680 --> 01:39:10,600 Where, where am I at? Where's my business at? 1652 01:39:10,600 --> 01:39:11,840 What am I trying to do with the business? 1653 01:39:11,840 --> 01:39:15,000 Like those things are probably Evergreen and ever changing. 1654 01:39:16,840 --> 01:39:19,440 It's my suspicion if your business is always the same, 1655 01:39:19,440 --> 01:39:24,880 like I mean, we're, we're not, we, we don't make tires, we grow 1656 01:39:24,880 --> 01:39:28,760 people, right? And so there's a difference like 1657 01:39:28,760 --> 01:39:31,680 if we if we made tires, I would hope that there's consistency. 1658 01:39:31,840 --> 01:39:32,920 Right. It stays the same. 1659 01:39:32,920 --> 01:39:35,800 It doesn't change, right? Yeah, with people, it's a moving 1660 01:39:35,800 --> 01:39:37,280 target. It's a moving target. 1661 01:39:39,160 --> 01:39:41,800 It's I think, yeah, you're, you're highlighting what I'm 1662 01:39:41,800 --> 01:39:44,920 after because I think there are there are problems that exist in 1663 01:39:44,920 --> 01:39:48,560 the in, in the community is, is irate, but it's probably being 1664 01:39:48,560 --> 01:39:52,320 pushed to be irate due to these, these structures that exist, 1665 01:39:53,200 --> 01:39:55,680 right. And what we're not doing is 1666 01:39:55,680 --> 01:39:58,280 having the conversation that you and I and Susan are having right 1667 01:39:58,280 --> 01:40:00,840 now, which is like, hey, what are the in particular pieces of 1668 01:40:00,840 --> 01:40:02,440 this? Why is this here this way? 1669 01:40:02,600 --> 01:40:04,960 What do we actually want? I don't know that we can 1670 01:40:04,960 --> 01:40:08,040 articulate that very well. I've I've said that like. 1671 01:40:08,400 --> 01:40:11,720 Crossfit's mission statement under the new administration has 1672 01:40:11,720 --> 01:40:14,800 seemed seems to have been lost. Back in the old days, everybody 1673 01:40:14,800 --> 01:40:16,560 was sort of on the same wavelength. 1674 01:40:16,800 --> 01:40:19,480 You had people who all did CrossFit that all worked there, 1675 01:40:19,480 --> 01:40:22,880 right? And through changes of CE OS and 1676 01:40:22,880 --> 01:40:26,040 changes of of, of the body like that might not be apparent 1677 01:40:26,040 --> 01:40:28,440 anymore. And so there's not a place that 1678 01:40:28,840 --> 01:40:31,400 that's really existing right now that's diving into these in 1679 01:40:31,400 --> 01:40:33,040 particulars. And that's why I wanted to start 1680 01:40:33,040 --> 01:40:38,880 with you and I also wanted to like give some idea of what the 1681 01:40:38,880 --> 01:40:41,400 community, how the community can pick itself up. 1682 01:40:41,400 --> 01:40:46,240 So it's like, how can we prove that we, we do cure diabetes? 1683 01:40:46,240 --> 01:40:53,600 How can we facilitate affiliates fixing the social media problem, 1684 01:40:54,000 --> 01:40:55,680 right? I want to do that on 2 levels. 1685 01:40:55,680 --> 01:40:57,920 The number one, like I think we should be funding research. 1686 01:40:57,920 --> 01:41:00,000 And I think like we can do that on our own. 1687 01:41:00,000 --> 01:41:03,040 HQ doesn't need to do it. We can all do that on our own. 1688 01:41:03,240 --> 01:41:06,720 I think it's funny, I so I do work in a university, I see a 1689 01:41:06,720 --> 01:41:10,400 lot of funding of students and I think people assume like SUSA, 1690 01:41:10,400 --> 01:41:14,000 how much would it cost to fund a APHD student to do a study on 1691 01:41:14,000 --> 01:41:15,040 something that you're interested in? 1692 01:41:15,040 --> 01:41:17,400 How much just off off off off of your head? 1693 01:41:17,560 --> 01:41:19,280 Just completely pulling this number out of my ass. 1694 01:41:19,280 --> 01:41:22,720 I would say between 35 and 70K. Not even close. 1695 01:41:23,480 --> 01:41:26,840 You can do it for like you can do it for like AK, whether 1696 01:41:26,840 --> 01:41:30,640 that's like them just reading literature reviews and writing a 1697 01:41:30,640 --> 01:41:34,160 paper on it, or you can do it as high as you're seeing where 1698 01:41:34,160 --> 01:41:39,640 they're like doing a whole years devoted to just doing what 1699 01:41:39,640 --> 01:41:43,160 you're talking about or you're supplementing part of their one 1700 01:41:43,160 --> 01:41:46,600 year of their schooling, Right. But you can go as low as AK or 1701 01:41:46,600 --> 01:41:48,640 probably lower, but you can go as low as AK. 1702 01:41:48,640 --> 01:41:51,840 And I think people are like just dumbfounded, like we can't fund 1703 01:41:51,840 --> 01:41:53,120 research. It's like, no, we can. 1704 01:41:53,240 --> 01:41:55,800 And I think we have the responsibility to so that we can 1705 01:41:55,800 --> 01:41:58,520 continue to have conversations like this, know like, hey, the 1706 01:41:58,520 --> 01:42:00,560 children, the kids, leave them kids alone. 1707 01:42:00,840 --> 01:42:04,440 The children are like not going to be useful adults here in 1708 01:42:04,440 --> 01:42:07,400 about 10 years. And it's like CrossFit gyms are 1709 01:42:07,400 --> 01:42:09,560 the number one place where we can fix all this. 1710 01:42:10,720 --> 01:42:13,520 Darn it. Did you lose me? 1711 01:42:16,040 --> 01:42:17,680 I well, I lost you for a SEC. I'm with. 1712 01:42:17,680 --> 01:42:19,080 I'm with. Yeah, yeah, yeah. 1713 01:42:19,480 --> 01:42:20,920 I really appreciate the perspective. 1714 01:42:21,000 --> 01:42:22,840 Right. Kenny brought just as far as 1715 01:42:22,840 --> 01:42:25,760 like, hey, yeah, the diabetes thing is obviously important and 1716 01:42:25,760 --> 01:42:29,720 needs to still be talked about. But a layer even before that is 1717 01:42:29,720 --> 01:42:31,960 the fact that we don't have the attention span or the 1718 01:42:31,960 --> 01:42:33,640 willingness to do hard things anymore. 1719 01:42:33,640 --> 01:42:35,360 Give a shit that I'm fat. Yeah. 1720 01:42:35,440 --> 01:42:39,040 So just first and foremost, like addressing that and then saying 1721 01:42:39,040 --> 01:42:42,360 like, hey, we have the tools to help you start to move past that 1722 01:42:42,360 --> 01:42:44,960 is probably going to be more profound around in terms of 1723 01:42:44,960 --> 01:42:48,280 bringing people into gyms than even just staying on the health 1724 01:42:48,280 --> 01:42:49,480 side. Not saying leaving that behind 1725 01:42:49,480 --> 01:42:52,200 by all means or leaving behind the research, which still I 1726 01:42:52,320 --> 01:42:54,640 agree should be done on a micro and on a macro level. 1727 01:42:54,640 --> 01:42:58,160 But the fact of that, if you look at it as the addressing 1728 01:42:58,760 --> 01:43:01,360 simply the fact that, hey, you get, you want to, you want to 1729 01:43:01,360 --> 01:43:04,240 fix yourself and everybody around you come in here, do some 1730 01:43:04,240 --> 01:43:06,320 hard stuff with some great people for an hour and watch 1731 01:43:06,320 --> 01:43:08,440 what that does for your life. I think getting back to that 1732 01:43:08,440 --> 01:43:12,040 message is probably more profound in terms of bringing 1733 01:43:12,040 --> 01:43:15,920 people in than than. I think and what's interesting 1734 01:43:16,040 --> 01:43:20,080 and just for contacts like I've been able to share in the 1735 01:43:20,080 --> 01:43:24,960 different, the different communication lanes that HQ is 1736 01:43:24,960 --> 01:43:28,600 providing now this feedback. So I've said this in different 1737 01:43:28,600 --> 01:43:30,040 ways. I've, I've shared this with 1738 01:43:30,040 --> 01:43:31,760 Nicole Carroll, I've shared this with Don. 1739 01:43:32,200 --> 01:43:34,280 I've shared this with my affiliate reps in Southern 1740 01:43:34,280 --> 01:43:36,960 California. When I go to the affiliate 1741 01:43:36,960 --> 01:43:39,360 gatherings, you know, it's a great place to connect with some 1742 01:43:39,360 --> 01:43:42,440 other owners and have conversations about things and 1743 01:43:42,440 --> 01:43:45,560 things adjacent to all of this. You know, people are all over 1744 01:43:45,560 --> 01:43:48,480 the place with, you know, their gyms. 1745 01:43:48,480 --> 01:43:50,920 You know, I went to, I host an affiliate gathering a few years 1746 01:43:50,920 --> 01:43:55,400 ago and then I went to one in San Diego not too long ago. 1747 01:43:56,960 --> 01:43:58,720 You know, people are all over the place. 1748 01:43:58,720 --> 01:44:01,160 You know, it's like there's so many different, there's such a 1749 01:44:01,160 --> 01:44:05,480 disparity with what each gym is going through that it's not, 1750 01:44:05,480 --> 01:44:10,840 it's not, there's not the same issues going on in, in each one. 1751 01:44:10,840 --> 01:44:14,960 But I but I do think like coming back to central themes and being 1752 01:44:14,960 --> 01:44:16,800 able to communicate those central themes. 1753 01:44:16,800 --> 01:44:18,480 I mean, that's, that's one of the things that we've done a 1754 01:44:18,480 --> 01:44:22,880 good job within our House of like having some definition of 1755 01:44:22,880 --> 01:44:24,080 like what is an Oak Park student? 1756 01:44:24,080 --> 01:44:26,360 What is an Oak Park coach? We have, we have working 1757 01:44:26,360 --> 01:44:29,840 definitions of what those things mean and that there's, there's 1758 01:44:29,840 --> 01:44:33,200 higher principles that like help us organize around that to help 1759 01:44:33,200 --> 01:44:36,360 us decision make when things hit the fan. 1760 01:44:36,360 --> 01:44:39,480 And they always do. And so, you know, you get into a 1761 01:44:39,480 --> 01:44:42,000 conflict with a member or a coach and you just go, OK, we 1762 01:44:42,000 --> 01:44:45,080 have 5 primary tenants and we go through those things to address 1763 01:44:45,080 --> 01:44:47,600 from a commutative perspective and a relational perspective. 1764 01:44:47,880 --> 01:44:49,600 How do we, how do we sort this thing out? 1765 01:44:49,680 --> 01:44:52,440 And then if we can't sort it out, we have a different sort of 1766 01:44:52,520 --> 01:44:56,880 diagnostic that just looks like, you know, sort of when to end a 1767 01:44:56,880 --> 01:44:59,600 conversation or when to keep 1. And so we have, we have, we have 1768 01:44:59,760 --> 01:45:04,480 two diagnostics and that's all like stuff that's like it's 1769 01:45:04,480 --> 01:45:08,120 napkin math kind of stuff. But it's a come from like 1770 01:45:08,240 --> 01:45:10,800 decades of working with people and coaches and all this other 1771 01:45:10,800 --> 01:45:12,960 stuff. But it's also very effective as 1772 01:45:12,960 --> 01:45:15,560 far as like being able to like diagnose like where we're at 1773 01:45:15,560 --> 01:45:17,520 with some of it. And it's always, here's the 1774 01:45:17,520 --> 01:45:18,960 other thing. It's always imperfect. 1775 01:45:19,560 --> 01:45:27,480 But yeah, I, I, my hope is that, you know, our community can, can 1776 01:45:27,480 --> 01:45:31,440 understand and take a beat and just go, you know, kind of like 1777 01:45:31,440 --> 01:45:36,440 replace outrage and frustration with like intent and action and, 1778 01:45:36,480 --> 01:45:39,080 and, and seeking to understand. Like I, I, I find that that's 1779 01:45:39,080 --> 01:45:42,720 always going to be the most helpful thing rather than these 1780 01:45:42,720 --> 01:45:47,560 mother fuckers, XY and ZI, don't I, I, I just, I like, I'm and, 1781 01:45:47,720 --> 01:45:50,520 and I've stood on the sideline and watch people be antagonistic 1782 01:45:50,520 --> 01:45:52,440 towards one another for a long time that are really good 1783 01:45:52,440 --> 01:45:54,360 people. And it's a waste of energy. 1784 01:45:55,400 --> 01:45:57,320 It's just, it's a game that people shouldn't be playing 1785 01:45:57,320 --> 01:46:00,200 because there's a higher, higher level conversations that need to 1786 01:46:00,200 --> 01:46:03,200 be happening that require our our time and attention. 1787 01:46:03,200 --> 01:46:05,320 And just like, he's wrong. She's right. 1788 01:46:05,560 --> 01:46:10,080 Like, and we're arguing about stuff that like, like could be 1789 01:46:10,080 --> 01:46:13,320 interesting for the moment, but it's like sports talk, you know, 1790 01:46:13,320 --> 01:46:17,840 it's like, OK, oh, we got, we got Dan from Bakersfield. 1791 01:46:17,840 --> 01:46:19,960 Dan, what do you think? I'm type 9 diabetes and da, da, 1792 01:46:19,960 --> 01:46:21,680 da, da, da. What's happening right now, Dan? 1793 01:46:22,040 --> 01:46:23,360 And, you know, we're talking already. 1794 01:46:23,360 --> 01:46:26,600 OK, this is great. You know, like, it's wild out 1795 01:46:26,600 --> 01:46:30,160 there in Bakersfield, you know, You know. 1796 01:46:32,320 --> 01:46:36,840 So it's funny, I I was, I like to get a little sideways Kenny. 1797 01:46:36,840 --> 01:46:41,120 I I get, I got a redneck side in me that likes to like every now 1798 01:46:41,120 --> 01:46:44,240 and again, he likes to get a little crazy, right. 1799 01:46:44,240 --> 01:46:48,720 And so I was going at somebody. I try to keep I I feel like I'm 1800 01:46:48,720 --> 01:46:50,840 pretty good at it. Like most people have not seen 1801 01:46:50,840 --> 01:46:53,680 me pretty irate. I think Souza seen me like that 1802 01:46:53,680 --> 01:46:59,920 once maybe, but like it. Yeah, but I was getting a little 1803 01:46:59,920 --> 01:47:03,840 sideways on this guy. And then after I just felt like 1804 01:47:03,840 --> 01:47:06,560 shit, Right. And the whole Obi Wan quote 1805 01:47:06,760 --> 01:47:08,680 comes to mind. Who's the fool? 1806 01:47:08,680 --> 01:47:10,440 The fool or the fool who follows him? 1807 01:47:10,840 --> 01:47:15,040 And I, I, every time I do that, I'm like, I'm the fucking idiot. 1808 01:47:15,040 --> 01:47:17,400 I'm the idiot. I'm the fucking idiot. 1809 01:47:19,160 --> 01:47:21,840 That is such a wise quote. Yeah. 1810 01:47:22,480 --> 01:47:24,600 I mean, that wasn't for the win on that one, man. 1811 01:47:24,600 --> 01:47:28,640 That is just like, that's just such a win, such a win, such a 1812 01:47:28,640 --> 01:47:31,360 win. Yeah, I and and that's The thing 1813 01:47:31,360 --> 01:47:35,200 is that like we, we, you know, we're in human environments and 1814 01:47:35,200 --> 01:47:38,440 we're going to snap, you know, because we get tested, we're 1815 01:47:38,760 --> 01:47:41,360 going to snap and like, do we have tools for that when it 1816 01:47:41,360 --> 01:47:44,400 happens? And you know, one of the my 1817 01:47:44,560 --> 01:47:49,920 biggest misgivings is that. Oh no. 1818 01:47:51,400 --> 01:47:52,920 It's always when it's something good too. 1819 01:47:52,920 --> 01:47:54,840 I. I. 1820 01:47:55,200 --> 01:48:00,280 Know you know it's like. No, one of my biggest misgivings 1821 01:48:00,280 --> 01:48:04,480 is it's like, you know, not understanding that this whole 1822 01:48:04,480 --> 01:48:07,640 thing boils down to like human relationships. 1823 01:48:07,760 --> 01:48:11,320 Earlier, like I, I heard that. I sort of understood that, but 1824 01:48:11,320 --> 01:48:15,240 now I know that I can own that like way more. 1825 01:48:15,240 --> 01:48:18,560 Like it's this whole thing is really built on the 1826 01:48:18,560 --> 01:48:21,880 relationships that we have with our people. 1827 01:48:21,880 --> 01:48:26,880 And you know, we must endeavor to be better leaders ourselves 1828 01:48:27,440 --> 01:48:31,720 in our in our private and public behavior. 1829 01:48:31,720 --> 01:48:35,480 Like that is that's an aspirational thing to always be 1830 01:48:35,480 --> 01:48:39,320 holding ourselves to something that that looks different than, 1831 01:48:39,320 --> 01:48:41,560 oh, they just didn't get it. They're an asshole or they did 1832 01:48:41,560 --> 01:48:44,760 it or whatever. And more like, look, I gave up 1833 01:48:44,760 --> 01:48:46,600 my best and I and I learned something from that 1834 01:48:46,600 --> 01:48:49,000 communication. And next time I'm going to like 1835 01:48:49,000 --> 01:48:51,480 learn from that rap and do a better job with the person in 1836 01:48:51,480 --> 01:48:55,880 front of me and like and and and and it's so much, you know, our 1837 01:48:55,880 --> 01:48:59,120 pugilistic nature sometimes can have it be that. 1838 01:48:59,280 --> 01:49:03,280 And I say ours because I would say that most people doing this 1839 01:49:03,280 --> 01:49:05,080 thing, coaching this thing, running this thing, leading this 1840 01:49:05,080 --> 01:49:06,800 thing, have that kind of edge to them. 1841 01:49:07,240 --> 01:49:10,200 But it but at the same time, if you don't mature that edge, you 1842 01:49:10,200 --> 01:49:12,520 know, and you don't get relational with people and that 1843 01:49:12,520 --> 01:49:17,280 they're wrong all the time. And you're right, like I also 1844 01:49:17,280 --> 01:49:25,840 wonder about that too. And, and so, yeah, I just, I, I, 1845 01:49:26,040 --> 01:49:29,400 I, I wish that I, I, I had learned that and known that a 1846 01:49:29,400 --> 01:49:31,960 long time ago. But it makes what I'm saying I 1847 01:49:31,960 --> 01:49:35,960 feel like even more important. Like the, the path to that, the 1848 01:49:36,040 --> 01:49:39,920 ecosystem that we can live in is 1, where human relationships are 1849 01:49:39,920 --> 01:49:41,040 prized. We have a thing in our gym 1850 01:49:41,040 --> 01:49:43,840 called Thubbing. Thubbing is when somebody's on 1851 01:49:43,840 --> 01:49:46,720 the phone and they're, they're, they're texting or writing or, 1852 01:49:46,720 --> 01:49:50,080 or, and it's funny because all of none of our members show up 1853 01:49:50,080 --> 01:49:52,960 on their phones. There's like one guy who is a 1854 01:49:52,960 --> 01:49:55,160 merger. He's a he's a he's a hacker. 1855 01:49:55,160 --> 01:49:58,240 So he's a corporate Raider guy and he comes in and he and this 1856 01:49:58,240 --> 01:50:03,040 guy is a beast in the field, but he takes like bajillion dollar 1857 01:50:03,040 --> 01:50:05,840 corporations and like murders them and cuts like half the 1858 01:50:05,840 --> 01:50:07,920 people. And he's like you go in and tell 1859 01:50:07,920 --> 01:50:10,160 CE OS it's your last day. Fucking leave your laptop. 1860 01:50:10,160 --> 01:50:15,360 Holy shit, like amazing, like done, you know, like he's that 1861 01:50:15,360 --> 01:50:17,280 guy, but he's the nicest guy in real time. 1862 01:50:17,280 --> 01:50:19,320 Like this guy. But like, sometimes he'll, he'll 1863 01:50:19,320 --> 01:50:22,560 be on, but outside of him, nobody's on their phone. 1864 01:50:22,880 --> 01:50:26,400 It's when we have a visitor who's like, Hey, can we do an IG 1865 01:50:26,400 --> 01:50:29,080 thing or whatever? We're like, we can, you can take 1866 01:50:29,080 --> 01:50:31,880 a picture and you can post it. And, but we're like, we don't 1867 01:50:31,880 --> 01:50:34,080 really, you know, it's, and it's called fubbing. 1868 01:50:34,080 --> 01:50:38,240 And fubbing is like when the phone and its apps are more 1869 01:50:38,240 --> 01:50:40,360 important than the human beings and the environment. 1870 01:50:40,800 --> 01:50:43,720 And, you know, and I was teaching my boys like what's 1871 01:50:43,720 --> 01:50:46,600 more important, humans or or technology? 1872 01:50:46,600 --> 01:50:49,040 And they're like humans and I'm like, I'm always like testing 1873 01:50:49,040 --> 01:50:51,880 them like 3 or 4 times a week. What's more, what's more, what's 1874 01:50:51,880 --> 01:50:55,360 more important? And yeah, I'm not against 1875 01:50:55,360 --> 01:50:58,520 technology. I'm just against certain kinds 1876 01:50:58,520 --> 01:51:00,560 of technology, which I should have clarified alert. 1877 01:51:00,560 --> 01:51:03,560 I know we're coming up on time, but there's there's two kinds of 1878 01:51:03,560 --> 01:51:06,840 technology that I one's extractive and one's 1879 01:51:06,840 --> 01:51:08,720 regenerative. And if if the regenerative 1880 01:51:08,720 --> 01:51:10,240 technologies I'm all for extractive. 1881 01:51:10,280 --> 01:51:13,000 Well, that's, and that's the thing I, I really like that. 1882 01:51:13,000 --> 01:51:16,280 I, I listen to a few of your other shows that you've done in 1883 01:51:16,280 --> 01:51:19,920 the past and, and you use this extractive technology and I was 1884 01:51:19,920 --> 01:51:24,120 like, that's really because I am guilty of like it's never a, 1885 01:51:25,120 --> 01:51:27,480 it's never an easy rule. Like, hey, just don't get on 1886 01:51:27,480 --> 01:51:29,240 your phone. Like it's never going to be that 1887 01:51:29,240 --> 01:51:29,800 simple. It's. 1888 01:51:29,880 --> 01:51:33,280 It's yeah. And so you have to like figure 1889 01:51:33,280 --> 01:51:36,760 out how to mitigate these things and and if you you have what, 1890 01:51:36,760 --> 01:51:39,920 what was the the counter instead of extractive the other one is. 1891 01:51:39,920 --> 01:51:41,960 Regenerative, Regenerative. Yeah. 1892 01:51:42,280 --> 01:51:44,080 And so how can you create these things? 1893 01:51:44,080 --> 01:51:45,880 You use these things to be regenerative. 1894 01:51:46,280 --> 01:51:48,880 Like, I mean, Susan and I are in the same group. 1895 01:51:49,240 --> 01:51:53,080 Like I'll probably look down, I'll have 300 missed text 1896 01:51:53,080 --> 01:51:57,880 messages, like, and then like we, we make our business off of 1897 01:51:57,880 --> 01:52:03,520 social media. And how do you do that without 1898 01:52:03,880 --> 01:52:06,440 getting the shit on you? Yeah, right there. 1899 01:52:06,480 --> 01:52:09,240 Here's one thing before Kenny even answers that just to draw 1900 01:52:09,240 --> 01:52:12,200 from the conversation here, to sum it up in one word, and you 1901 01:52:12,200 --> 01:52:15,960 can completely, you know, unfuck me on this, Kenny here. 1902 01:52:15,960 --> 01:52:18,480 But I honestly think it's just being intentional. 1903 01:52:19,040 --> 01:52:21,760 You could almost sum it down to that one word like entirely. 1904 01:52:21,760 --> 01:52:23,640 You even said it too. If you're going to ask like, 1905 01:52:23,640 --> 01:52:25,560 hey, we want to do this and we're going to go here. 1906 01:52:25,560 --> 01:52:27,680 Well, let's be clear on that. What's our intention? 1907 01:52:27,680 --> 01:52:29,680 And then like, how do we go about that, right? 1908 01:52:29,840 --> 01:52:32,480 And so when it comes to the technology in the media and 1909 01:52:32,480 --> 01:52:34,960 everything else, as long as we're intentional about it and 1910 01:52:34,960 --> 01:52:38,280 not letting it become extractive, right for us and 1911 01:52:38,280 --> 01:52:41,440 getting into that mindless scroll, then I think just having 1912 01:52:41,440 --> 01:52:43,680 more intentionality behind it and almost kind of laughed when 1913 01:52:43,680 --> 01:52:44,760 you were like, Hey, what's more important? 1914 01:52:44,760 --> 01:52:46,880 Humans are the computer, right? And there's, there's like it's 1915 01:52:46,880 --> 01:52:48,480 metaphoric in there. What's more important? 1916 01:52:48,480 --> 01:52:50,680 The technology of the humans because it's keeping at the 1917 01:52:50,680 --> 01:52:53,040 forefront like, hey, yes, this is important. 1918 01:52:53,080 --> 01:52:55,520 But at the same time, it doesn't matter more than the human 1919 01:52:55,520 --> 01:52:57,280 relationship and what's happening around me in real 1920 01:52:57,280 --> 01:52:58,920 life. But it reminds me. 1921 01:52:59,080 --> 01:53:01,600 That's what I think. It reminds me of that guy at I 1922 01:53:01,600 --> 01:53:03,120 think it's like Columbia or something. 1923 01:53:03,360 --> 01:53:04,840 He's been on Rogan several times. 1924 01:53:04,880 --> 01:53:10,960 He's like, he like does meth. He's like a, a faculty member. 1925 01:53:11,080 --> 01:53:15,520 He studies drugs and like he actively does like meth. 1926 01:53:15,520 --> 01:53:18,120 He's like, yeah, I'll do heroin and like other stuff, right? 1927 01:53:18,280 --> 01:53:22,560 He studies it and I'm like, you know, and so it's like, can you 1928 01:53:22,560 --> 01:53:27,920 intentionally do cocaine? Is it, you see what I'm saying? 1929 01:53:27,920 --> 01:53:30,800 Like, and so is that is that what this is like? 1930 01:53:30,800 --> 01:53:33,720 You can't. What, what, what I'd say, well, 1931 01:53:33,800 --> 01:53:36,960 ma'am, boy, oh boy. Because like several things, 1932 01:53:36,960 --> 01:53:40,040 what I'd say is this is it like you're offering? 1933 01:53:40,040 --> 01:53:44,080 So if there's gradients to where we are and where we can be. 1934 01:53:44,760 --> 01:53:53,640 So right now the tech ecosystem needs to, well, if it continues, 1935 01:53:54,440 --> 01:54:00,320 I, I'm, I'm really, I, I don't think that we're asking the 1936 01:54:00,320 --> 01:54:02,800 types of questions that we're dancing around and, and, and 1937 01:54:02,800 --> 01:54:08,360 asking right now. But like long term, if we, we 1938 01:54:08,360 --> 01:54:11,560 don't ask these questions because our first touch with AI 1939 01:54:11,560 --> 01:54:15,400 was social media, But now we've got these advanced language 1940 01:54:15,400 --> 01:54:20,040 models that are, you know, increasingly more powerful. 1941 01:54:20,240 --> 01:54:23,360 And the companies are all at this impasse because the 1942 01:54:23,360 --> 01:54:27,240 companies and the countries, because it's, it's an arms race 1943 01:54:27,240 --> 01:54:31,720 and nobody wants to like not be first or not be best in market. 1944 01:54:31,720 --> 01:54:33,960 So you're going to be pressed no matter what. 1945 01:54:33,960 --> 01:54:36,760 And so, so the incentive is there from a financial 1946 01:54:36,760 --> 01:54:39,360 perspective. But the question, the thing 1947 01:54:39,360 --> 01:54:42,480 that's unique to this is that it's a, it's a, it's a human 1948 01:54:42,480 --> 01:54:45,600 conversation because if we lose the ability to, to solve the 1949 01:54:45,600 --> 01:54:52,400 hard problem of how, how AI did should be deployed, like there 1950 01:54:52,400 --> 01:54:55,720 has to be consensus on that. And right now, right now there's 1951 01:54:55,720 --> 01:54:57,720 not. It's just like, well, because we 1952 01:54:57,720 --> 01:54:59,880 can, we do. And it's always bring up the 1953 01:54:59,880 --> 01:55:02,720 Jurassic Park quote with Goldblum. 1954 01:55:03,320 --> 01:55:06,200 You're always asking about the, you're always asking a question 1955 01:55:06,200 --> 01:55:08,160 if you could do something, but you never ask if you shouldn't 1956 01:55:08,160 --> 01:55:10,680 do something, you know, And it's just sort of like, it's such a 1957 01:55:10,680 --> 01:55:14,360 basic point with, with the power of this stuff. 1958 01:55:14,640 --> 01:55:19,720 And you know, I I'm not so sure that this is Sam Harrison. 1959 01:55:20,000 --> 01:55:23,120 And Brett Weinstein's point, the black box theory, is that we've 1960 01:55:23,120 --> 01:55:25,720 reached into the black box several times with the atom 1961 01:55:25,720 --> 01:55:27,000 bomb. We pulled something out but 1962 01:55:27,000 --> 01:55:31,080 somehow didn't blow our hand up. But that his theory is that with 1963 01:55:31,160 --> 01:55:33,600 AI, we're going to reach in the black box and we're not going to 1964 01:55:33,600 --> 01:55:34,640 come back out with a hand. Yeah. 1965 01:55:35,240 --> 01:55:36,560 Yeah. And I, and I, I think that 1966 01:55:36,560 --> 01:55:39,280 that's, and look at not to, not to have a scare, but, but the 1967 01:55:39,280 --> 01:55:42,240 question is, we have to ask the conversations that we didn't ask 1968 01:55:42,240 --> 01:55:44,760 the first time. And that's the lesson. 1969 01:55:44,760 --> 01:55:47,680 We have a lesson to deploy. And what Susan just offers is a 1970 01:55:47,680 --> 01:55:51,200 gradient of intentionality. But the next thing is, is that 1971 01:55:51,200 --> 01:55:54,880 the companies to get to re the regenerative thing has to be 1972 01:55:55,040 --> 01:55:57,400 that the definition of extractive versus regenerative 1973 01:55:57,400 --> 01:56:01,400 is the technology reaches and grabs, you're limited to 1974 01:56:01,400 --> 01:56:02,560 resources. What are they? 1975 01:56:02,560 --> 01:56:06,040 Time and attention, those two things, you're limited by those 1976 01:56:06,040 --> 01:56:08,200 things. So how much attention can you 1977 01:56:08,200 --> 01:56:10,040 give something that's limited on any given day? 1978 01:56:10,320 --> 01:56:12,520 How much willpower can you give something it's limited on any 1979 01:56:12,520 --> 01:56:14,120 given day? How much time it's limited? 1980 01:56:14,120 --> 01:56:15,600 You have a life that's going to end. 1981 01:56:15,920 --> 01:56:19,160 So like those two things, it's reaching in and just kind of 1982 01:56:19,480 --> 01:56:22,200 grappling that. Now our youth does more of that 1983 01:56:22,440 --> 01:56:24,440 than it does sleep. Wow, that's amazing. 1984 01:56:25,120 --> 01:56:28,400 So now we're sucking all that out and now we have to kind of 1985 01:56:28,400 --> 01:56:33,400 go, well, are we going to allow the technology to do have these 1986 01:56:33,400 --> 01:56:36,400 same powers? And should these companies be 1987 01:56:36,440 --> 01:56:39,960 accountable to the powers that they hold? 1988 01:56:40,360 --> 01:56:47,480 And so either the governments do something and or the population 1989 01:56:47,480 --> 01:56:50,080 does something. So intentionality is a good like 1990 01:56:50,080 --> 01:56:54,880 sort of thing that needs strong qualifiers of what that means 1991 01:56:54,880 --> 01:56:57,400 and safeguards against that. But that that even 1992 01:56:57,400 --> 01:57:00,520 intentionality. And this is this is when I my 1993 01:57:00,520 --> 01:57:04,000 Third Point, intentionality over impulsivity because in 10 minute 1994 01:57:04,000 --> 01:57:07,240 increments, you lose less and less willpower to get the fuck 1995 01:57:07,240 --> 01:57:10,000 off the thing. Every moment that you're on, 1996 01:57:10,000 --> 01:57:12,280 you're likely to stay on for longer and longer. 1997 01:57:12,760 --> 01:57:16,320 So it's like one of those things where it's just the the nature 1998 01:57:16,320 --> 01:57:21,000 of it is so much more powerful than our the front of our brains 1999 01:57:21,000 --> 01:57:25,080 ability to say get off because at the pain stamp it's going 2000 01:57:25,080 --> 01:57:28,160 stay on. And then and that part runs the 2001 01:57:28,160 --> 01:57:29,240 nervous system. It's like. 2002 01:57:30,360 --> 01:57:32,520 Yeah. And so we're, we're in a thing. 2003 01:57:32,520 --> 01:57:36,040 And so until there's a redesign from a technological 2004 01:57:36,040 --> 01:57:39,880 perspective, until people start going, hey, no, I've had it not 2005 01:57:39,880 --> 01:57:41,840 going to raise. We're not going to have humans 2006 01:57:41,840 --> 01:57:45,840 in this in in this system. And we either stop using it or 2007 01:57:45,840 --> 01:57:51,200 come up or they start to redesign the technology so that 2008 01:57:51,200 --> 01:57:54,320 it's it's in alignment with the human's purpose, which is not 2009 01:57:54,320 --> 01:57:56,760 right now, It's for the corporate benefit. 2010 01:57:58,800 --> 01:58:02,280 It'd be tough. I I I don't see a future in 2011 01:58:02,280 --> 01:58:05,720 which a a company does not extract value that it can 2012 01:58:05,720 --> 01:58:08,120 extract value. When you're a trillion dollar 2013 01:58:08,120 --> 01:58:12,000 company, which one of them, what they're all nearing, it gets to 2014 01:58:12,000 --> 01:58:14,240 be more difficult and that's one of the problems that we're 2015 01:58:14,240 --> 01:58:18,520 facing. However, ways to make it so that 2016 01:58:18,520 --> 01:58:22,160 they don't make money. Like my thought was like, what 2017 01:58:22,160 --> 01:58:28,280 if there's like 50 million Kennys to start who just say 2018 01:58:28,280 --> 01:58:32,280 fuck this stuff, I'm off. And then what if there's more? 2019 01:58:32,280 --> 01:58:35,640 Maybe we designed some alternate technologies in the meantime, 2020 01:58:35,680 --> 01:58:38,040 man, maybe there's maybe there's a way there. 2021 01:58:38,160 --> 01:58:42,520 But right now, we're having this conversation 6-7 years after I 2022 01:58:42,520 --> 01:58:44,600 made the decision, seven years after I made the decision for 2023 01:58:44,600 --> 01:58:46,760 myself, 5 or 6 after I made it for my company. 2024 01:58:46,760 --> 01:58:50,320 Like it's like they're slow. It's a slow iteration. 2025 01:58:50,320 --> 01:58:53,240 And I might be very slow and I might, that's where I might be 2026 01:58:53,240 --> 01:58:58,400 toxically optimistic. But I'm thankful for being able 2027 01:58:58,400 --> 01:59:00,040 to share some of this with you guys. 2028 01:59:00,040 --> 01:59:01,920 I really AM. I. 2029 01:59:02,880 --> 01:59:05,480 I'm passionate about this and deeply passionate about human 2030 01:59:05,480 --> 01:59:09,160 beings doing well like I that's. I almost feel bad that we didn't 2031 01:59:09,200 --> 01:59:11,560 know each other better because it's like we could have cut to a 2032 01:59:11,560 --> 01:59:15,320 lot of this from the beginning. And it's like there was so many 2033 01:59:15,320 --> 01:59:18,920 avenues that I wanted to get down into, you know, the whole, 2034 01:59:18,960 --> 01:59:21,560 the whole pyramid structure, your mastery program, like all 2035 01:59:21,560 --> 01:59:24,280 of that stuff. Maybe we'll have you back on in 2036 01:59:24,280 --> 01:59:25,960 the future. I want to continue to do this 2037 01:59:25,960 --> 01:59:30,720 where I focus the attention. I'd be intentional of our 2038 01:59:30,720 --> 01:59:34,640 attention to what the the community can focus on moving 2039 01:59:34,640 --> 01:59:36,160 forward. What are the big problems? 2040 01:59:36,160 --> 01:59:39,400 Like I, I knew that the social media one was big. 2041 01:59:40,960 --> 01:59:43,960 And now that I'm hearing you say, I've never heard anyone say 2042 01:59:44,200 --> 01:59:46,680 it is more dire than the diabetes issue. 2043 01:59:46,680 --> 01:59:48,560 And now that you're saying it out loud, it makes a lot of 2044 01:59:48,560 --> 01:59:52,160 sense. I also think that the. 2045 01:59:53,240 --> 01:59:57,880 Yeah, to, to just final, like, I also think it's, it's why it's 2046 01:59:57,880 --> 02:00:02,000 hard for us to actually see that there's still tons of common 2047 02:00:02,000 --> 02:00:06,200 ground amongst a lot of people. It doesn't feel that way because 2048 02:00:06,200 --> 02:00:09,640 the ecosystems that we're putting ourselves in make it 2049 02:00:09,640 --> 02:00:12,440 feel that way. But I, I would say that for the 2050 02:00:12,440 --> 02:00:14,720 most part, like when I go to these affiliate gatherings and 2051 02:00:14,720 --> 02:00:17,320 when I meet with other people, man, like every struggling in 2052 02:00:17,320 --> 02:00:19,400 their own way to like do the best to help their people. 2053 02:00:19,400 --> 02:00:22,720 Like again, that to me needs to be front and center. 2054 02:00:23,360 --> 02:00:26,960 And we're, we, we, we, we blow up these things and start to 2055 02:00:26,960 --> 02:00:29,600 have side conversations, But the hard work of helping people is 2056 02:00:29,600 --> 02:00:31,240 never ending. You don't get a day off and 2057 02:00:31,240 --> 02:00:35,600 helping people if you're a leader, if you're a shepherd, if 2058 02:00:35,600 --> 02:00:38,440 you're a shepherd of and, and a leader, you don't get days off. 2059 02:00:38,440 --> 02:00:40,680 That's the that's the nature of being a shepherd. 2060 02:00:42,080 --> 02:00:44,440 Yeah, well said. Thanks, Kenny. 2061 02:00:45,080 --> 02:00:47,240 Susan, thanks for coming on, guys. 2062 02:00:47,240 --> 02:00:50,400 I don't know when we'll be back doing this again, but I want to 2063 02:00:50,400 --> 02:00:52,040 continue to have these conversations. 2064 02:00:52,040 --> 02:00:55,520 Maybe I'll find somebody, somebody else we can bounce 2065 02:00:55,520 --> 02:00:57,880 ideas off of Kenny. Maybe we'll talk in the future. 2066 02:00:58,080 --> 02:01:02,680 Have you back on. Thank you and thanks, man. 2067 02:01:02,880 --> 02:01:07,400 We'll see you guys soon. I apologize to absolutely 2068 02:01:07,400 --> 02:01:18,680 nobody, all right?