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Thanks so much for tuning in to 
Reversing Climate Change. 

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I'm the host Ross Kenyon 2 
sponsors right now, Rainbow and 

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Philip Lee LLP. 
If you give me a couple minutes,

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I'll tell you about why they are
very relevant to your interests.

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So listen up. 
If you follow me on Sub Stack or

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LinkedIn, you've probably seen 
me write for Rainbow recently. 

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They have a very idiosyncratic 
approach to how science is 

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commercialized and how 
engineering works within carbon 

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removal. 
And I really like working with 

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them. 
I've learned a lot from the 

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people there. 
They're very smart, thoughtful 

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people and they're aiming to be 
the most developer centric 

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registry out there. 
What's cool about Rainbow is how

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seriously they take field 
engineering experience. 

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They aren't. 
They're just to write a bunch of

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detached rules about how things 
should work in the abstract and 

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then let project developers 
figure it out, know they are 

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very serious about field 
engineering, about how 

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operations actually work in the 
real world, and they take a 

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rigorous yet philosophical 
approach. 

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I'll link to those articles in 
the show notes in the sponsors 

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section. 
You should check them out 

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because it will give you a very 
good idea of why I think Rainbow

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is a very cool company and one 
that you should consider doing 

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business with. 
If you are a project developer 

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and you're thinking about which 
registry to use for your next 

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project, you should absolutely 
take a meeting with Rainbow and 

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see if there's a fit there. 
One thing to keep in mind that 

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is often very important to the 
project developers that I've 

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interviewed as a result of my 
work with Rainbow doing customer

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discovery work, just trying to 
wrap my head around the 

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opportunities that they're 
seeing is how fast their 

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certification process is. 
They typically quote around 3 

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months to issue carbon credits, 
which is very short. 

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It goes by lickety split for 
registries. 

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So if you're a project 
developer, you're looking for a 

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registry to use to certify and 
issue your carbon credits. 

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Take a look at Rainbow links in 
the show notes. 

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Thanks so much for listening. 
I'd also love to tell you about 

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Philip Lee LLP. 
If you've been working in this 

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space for really any amount of 
time, you probably have noticed 

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that you do need competent 
counsel to do business here. 

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The contracts that get signed 
are, frankly, pretty weird. 

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You're going to need help from a
lawyer with a red pen, I'm sorry

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to inform you. 
Your only choice is basically 

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who they should be. 
And if you are deciding who they

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should be, you should be 
considering Philip Lee LLP. 

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They've won Environmental 
Finances VCM Law Firm of the 

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Year for the last gosh, since 
2023 essentially. 

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It hasn't happened yet for 2026.
I imagine they're a contender 

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for it this year as well. 
They are the largest legal team 

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dedicated to the financing and 
development of carbon projects 

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globally, and they have offices 
in the US, Europe, and the UK. 

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One cool new thing I just 
learned actually is that they 

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have been listed as a firm in 
Chambers Global as a global 

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market leader in the area of 
climate change. 

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This listing alliance, Philip 
Lee LLP, with around 15 to 20 of

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the leading law firms practicing
in this practice area in the 

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entire world. 
So Congrats to Philip Lee LLP. 

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Thank you to both Rainbow and 
Philip Lee LLP for your generous

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support of the show. 
You make it possible for me to 

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dedicate so much time to putting
out content that I hope is 

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useful to our friends and peers 
and fellow travelers in the 

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world of carbon removal, climate
change, and carbon markets. 

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Thanks so much. 
Here's the show. 

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Hey, thank you so much for 
listening to Reversing Climate 

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Change. 
This is Ross Kenny, and I am a 

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carbon removal entrepreneur, and
I'm so excited to lay out one of

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the big interesting fights 
within carbon removal that if 

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you don't already know about 
this, will be a nice little 

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education and point you in some 
interesting directions. 

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It's come up on a number of 
shows recently and whether in 

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oblique fashion, if you can 
infer from some of what's being 

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discussed or explicitly, and 
it's most explicit in the show 

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that I did with Hannah and 
Barkley from graphite. 

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Graphite is taking waste 
biomass, drying it, packaging it

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in a polymer and bearing it, and
they have very high carbon 

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efficiency as a result. 
Carbon efficiency expresses the 

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rate of success at transforming 
the feedstock into the carbon 

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removal, and how much of that 
original carbon actually makes 

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it into a removal in a net 
sense. 

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So in the case of something like
graphite, they have very high 

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carbon efficiency. 
They're basically just drying 

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out this biomass, packaging it 
up and putting it in a hole in 

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the ground. 
Contrast that there's something 

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like biochar that does burn and 
release carbon in the process of

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making it. 
So because it's using biomass, 

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it's taking this carbon out of 
the fast carbon cycle and some 

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of it is being re released to 
the atmosphere during pyrolysis.

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And so that's back in the fast 
carbon cycle where trees will 

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reabsorb it again over time. 
And then we'll enter into the 

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cycling process the biotch has 
created. 

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Some portion of that will remain
fixed in the slow carbon cycle, 

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or somewhere in between those 
two poles was stored for a much 

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greater duration of time in the 
soil or the built environment or

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wherever it ends up. 
But it's not. 

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The 90 ish percentage of carbon 
efficiency that graphite is 

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getting could be half of that. 
And what's interesting about 

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this is that depending on how 
you see the problem of climate 

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change, you will likely have 
sympathies one way or the other.

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I suspect you probably already 
had feelings in the way that I 

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described this. 
Those are good to listen to, and

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you should listen to what your 
moral intuition is telling you 

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about this characterization of 
carbon efficiency and how 

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important it is or is not. 
If all you care about is getting

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the parts per million in the 
atmosphere down as quickly as 

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possible, focusing on carbon 
efficiency makes a lot of sense.

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You know that the biomass that 
is being measured for carbon 

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efficiency, as much of it as 
possible, is being stored in 

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durable fashion. 
There's not a lot of extra 

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frills. 
Maybe there's some Co benefits 

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that are attached to this. 
Graphite does detail several Co 

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benefits that they believe that 
their approach to carbon removal

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offers to communities that host 
them, but in my opinion, it's 

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not as robust as something like 
what biochar offers to 

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communities. 
Biochar, if you're not aware, is

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the process of cooking biomass 
without oxygen, that process 

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called pyrolysis, that leads to 
highly porous, very high surface

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area carbon that durably stores 
carbon. 

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The science is still going back 
and forth on whether biochar is 

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good for hundreds of years or 
thousands of years. 

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I don't actually think it's that
important of a question. 

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And interestingly, it doesn't 
seem that Frontier does either. 

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Frontier, the advanced market 
commitment for carbon removal 

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doesn't buy biochar not for 
durability reasons, but because 

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it's not carbon efficient, which
is a really interesting market 

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signal that we can talk some 
more about here. 

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But biochar's ability to have 
that much surface area and 

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porosity allows it to do really 
amazing work. 

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It plugs into so many things. 
I mean, the joke with biochar 

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people, we do a lot of memes of 
kind of poking up biochar people

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a lot. 
It's all in good fun. 

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I love and respect what y'all 
are trying to do. 

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And I work with a lot of people 
who are doing pyrolysis for for 

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various purposes. 
And it really is crucial work. 

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But there is a funny sense with 
pyrolysis where it's all things 

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to all people, to quote Paul, or
it's simultaneously a dessert 

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topping and a floor Polish and 
it's got everything in between. 

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And you can make a toothpaste 
out of it and it goes in the 

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built environment that is great 
for agronomic uses and blah, 

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blah, blah. 
It's kind of everything which 

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becomes a a joke in and of 
itself. 

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For instance, one thing I'm 
seeing a lot of that I think is 

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is really fascinating is using 
pyrolysis in wastewater 

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treatment and for biosolids. 
So literally, literally you can 

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pyrolyze and a lot of human 
waste is filled with nasty 

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chemicals at this point, very 
sorry to say. 

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A lot of the material that makes
it into biosolids in general and

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wastewater treatment have 
chemicals that are pretty nasty.

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And the process of doing 
pyrolysis on the biosolids can 

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obliterate many of these forever
chemicals that would otherwise 

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just permanently be traipsing 
their way through the 

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hydrological cycle that would 
have us be re consuming it in 

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various ways. 
And so being able to to to use 

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pyrolysis in this way is really 
wonderful. 

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And it's also amazing to see 
biochar in different grades be a

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good fit for storing in the 
built environment. 

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I've seen studies that have 
shown that biochar in concrete 

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can make it much harder and 
longer lasting. 

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Agricultural uses are one of the
places where biochar gets talked

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about the most. 
And while we haven't seen the 

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the mainstream uptake of biochar
yet, very, very smart people are

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working on it. 
And it's a great thing to hear 

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because it slows down water 
working its way out of the land,

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so it makes land more drought 
resistant because of its 

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porosity. 
And the way that the cations 

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work, fertilizer stays in the 
soil longer. 

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So you don't get things like 
eutrophication where there's 

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nutrient runoff that go into the
waterways. 

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And then you have all this 
nitrogen that creates algae 

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blooms. 
And then when the algae 

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consumes, all of the free 
nitrogen creates this dead zone 

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that's deoxygenated and is bad 
for the environment. 

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And it's pretty nasty in places 
like the Chesapeake Bay and 

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other places. 
And because the fertilizer stays

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there longer, we need to produce
fewer synthetics fertilizers. 

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And if you can inoculate biochar
with various types of fertility,

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it can kind of do all of these 
things at the same time. 

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And, and more power to it. 
I think it's great. 

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And this is just me freestyling 
here. 

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And there are so many things for
biochar that I don't even think 

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I know right now. 
The people who are working on 

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creating products and 
applications of biochar are some

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of the most creative people in 
the space. 

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They're very passionate. 
Sure, we like to ride them a 

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little bit because they are a 
quirky bunch, but huge amounts 

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of respect for what they're 
trying to do. 

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And you will notice that the 
amount of time that I had to 

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devote just now to even a small 
fraction of what biochar is 

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being used for right now is not 
equivalent to the time that I 

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gave to graphite and bikers, 
which is biomass carbon removal 

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and storage. 
BICRS, pronounced bikers, is the

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category that graphite falls 
into. 

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So biochar less carbon 
efficient, You know it's 

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emitting some amount of carbon 
through pyrolysis that is making

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it less able to compete on 
carbon efficiency grounds for 

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buyers who care a lot about 
carbon efficiency. 

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But can't you hear it that there
are still so many reasons to be 

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doing biochar? 
There are so many problems with 

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the agricultural system, the 
food system, toxicity. 

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There are many other things that
biochar can help us with beyond 

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nearly the climate benefit. 
So this is where we're going to 

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zoom back out here and ask the 
big question. 

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Do we care only about parts per 
million in the atmosphere or are

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we trying to solve what many 
people call the Poly crisis? 

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You can listen to a show that I 
just did at the time of 

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publishing. 
This will be two weeks ago. 

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I did a show with Eugene 
Kerbachev from work on climate, 

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and we talked about the Poly 
crisis and these embedded crises

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around. 
What's the joke? 

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This joke only really works in 
text, but it's an asterisk and 

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gestures vaguely at everything. 
Things do not seem to be going 

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very well right now. 
The world is feeling very 

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precarious, unequal. 
Many of the natural systems that

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we've depended upon forever are 
under extreme amounts of stress.

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We're putting chemicals into the
environment that are pretty 

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nasty. 
There's a return of geopolitics,

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as people say, great power 
conflict is here. 

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Perhaps Pax Americana is a thing
of the past, if it ever was. 

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And the rules by which we 
developed our civilization don't

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seem to be going serving us very
well, which is funny. 

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I think when people start going 
to therapy, there's usually a 

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00:12:21,120 --> 00:12:24,600
precipitating cause. 
So as a kid, you're born into a 

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00:12:24,600 --> 00:12:29,280
family of origin and that also 
doesn't always go very well. 

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The various ways that your 
parents treated you or even just

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tried their best and it didn't 
really give you exactly what you

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needed. 
It's something that I think it's

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fair to say that most people, 
maybe all people, well, let's 

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just say most people are still 
processing. 

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And so some of the ways that you
developed as a child to cope 

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with this difficult 
circumstance, there comes a 

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point in life where they no 
longer are helping you in the 

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ways that you thought they were.
I'll give an example. 

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I think a lot of people, 
especially young men, grow up 

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and video games become a very 
important part of their lives. 

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They're very immersive. 
They're extremely fun. 

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They only get more fun as time 
goes on. 

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For the most part, they just 
keep getting better and better. 

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When you're young, you you have 
more time to goof around and to 

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play games and it doesn't seem 
like that big of a deal. 

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00:13:22,320 --> 00:13:25,520
And then for some people, they 
perhaps find themselves in a 

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relationship and maybe find 
themselves even married, having 

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to work to earn enough of a 
living to support one's family 

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and contribute in a meaningful 
way. 

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And maybe you used to get 3 
hours a day and now you maybe 

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get half an hour a day, and 
that's a really different 

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experience. 
If you need several hours a day 

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of video games to regulate your 
emotional state as you once did,

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life will show you that you 
actually don't have time to do 

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that and still be the kind of 
adult you probably want to be. 

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This isn't true in all cases. 
I'm sure you could find the 

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00:14:00,040 --> 00:14:03,600
right spouse or right lifestyle 
that would allow you to pursue 

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this to your heart's content. 
But like the more things you 

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00:14:05,880 --> 00:14:08,200
want to do in life, especially 
if you want to be a parent, you,

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00:14:08,240 --> 00:14:11,680
you very quickly learn that you 
only have time for a couple 

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00:14:11,680 --> 00:14:14,360
things and they need to be 
things that are soul feeding and

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00:14:14,360 --> 00:14:16,960
important to you. 
And when they're not, you start 

258
00:14:16,960 --> 00:14:20,440
to notice like, wow, that put me
in a bad state for the next day.

259
00:14:20,520 --> 00:14:23,200
I do not feel refreshed in the 
way that I would have hoped. 

260
00:14:23,360 --> 00:14:26,880
And now there's even more 
pressure on me to go about my 

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life. 
I imagine if you're listening, 

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00:14:29,680 --> 00:14:33,160
you have had this experience or 
no People who have, and that's 

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00:14:33,240 --> 00:14:36,200
at that point, they start to 
realize, wow, the things that 

264
00:14:36,200 --> 00:14:38,480
I've been doing for my entire 
life no longer serve me. 

265
00:14:38,480 --> 00:14:40,160
I need help figuring something 
else out. 

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I got to change my life. 
I need to go to therapy. 

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00:14:42,720 --> 00:14:46,080
I need to figure this out. 
And I think Poly crisis is a 

268
00:14:46,080 --> 00:14:51,040
good comparison to that. 
People who think about these 

269
00:14:51,040 --> 00:14:55,000
nested crises in terms of the 
Poly crisis are also noticing 

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00:14:55,000 --> 00:14:57,600
that the what put us in this 
position, it's probably not 

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00:14:57,600 --> 00:15:00,040
going to be addressed by the 
same kinds of thinking that got 

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00:15:00,040 --> 00:15:02,040
us here. 
People love to quote the Albert 

273
00:15:02,040 --> 00:15:05,640
Einstein maxim here. 
He said we cannot solve our 

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00:15:05,640 --> 00:15:08,480
problems with the same thinking 
we used when we created them. 

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00:15:09,640 --> 00:15:13,280
For a bit spicier of a take, 
Audra Lords, the master's tools 

276
00:15:13,280 --> 00:15:15,640
will never dismantle the 
master's house. 

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00:15:16,680 --> 00:15:20,280
There's a sense here that we 
can't just use the same system 

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00:15:20,280 --> 00:15:25,120
as we broadly have now slap some
carbon negativity on to it, you 

279
00:15:25,120 --> 00:15:27,880
know, slap the top. 
You have no idea how much carbon

280
00:15:27,880 --> 00:15:31,880
negativity this baby can hold. 
To go back to that meme, we just

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00:15:31,880 --> 00:15:34,520
can't do that. 
In their view, all of these 

282
00:15:34,520 --> 00:15:39,880
systems are so entwined that 
this isn't a technocratic thing 

283
00:15:39,880 --> 00:15:41,880
to fix. 
It's just like, it's not. 

284
00:15:42,320 --> 00:15:46,320
It's not a machine that we need 
to oil and turn a couple screws 

285
00:15:46,320 --> 00:15:47,440
on. 
It's bigger than that. 

286
00:15:48,320 --> 00:15:50,920
There's a Dwight Eisenhower 
quote that comes to mind here, 

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00:15:50,920 --> 00:15:53,240
too. 
He said if a problem cannot be 

288
00:15:53,240 --> 00:15:56,800
solved, enlarge it. 
I think that's very much part of

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00:15:56,800 --> 00:16:00,680
the Poly crisis way of thinking 
here is that we actually need to

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00:16:00,680 --> 00:16:05,320
be addressing several complexly 
integrated problems at the same 

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00:16:05,320 --> 00:16:07,920
time. 
If all these problems are 

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00:16:07,920 --> 00:16:11,400
emerging from some of the same 
foundational, civilizational 

293
00:16:11,760 --> 00:16:17,480
dysfunctions, mistakes, wrong 
turns, how far upstream do we 

294
00:16:17,480 --> 00:16:21,800
need to go in order to figure 
out what needs to be done to 

295
00:16:21,800 --> 00:16:24,560
change it? 
So those are pretty good cases, 

296
00:16:24,560 --> 00:16:25,880
right? 
I feel like I did both of them 

297
00:16:26,040 --> 00:16:31,160
justice, both the Poly crisis 
folks and the PPM people. 

298
00:16:31,960 --> 00:16:35,640
And I'm not trying to come down 
on one side or the other here. 

299
00:16:36,200 --> 00:16:38,640
I've actually gone back and 
forth on this one a lot. 

300
00:16:39,200 --> 00:16:42,880
My former company Nori, which 
was launched in 2017, the first 

301
00:16:42,880 --> 00:16:45,800
or second carbon removal 
marketplace and registry 

302
00:16:46,800 --> 00:16:52,080
depending on how you count it. 
And we very much took APPM 

303
00:16:52,080 --> 00:16:56,040
obsession way of doing things 
and we wanted to get to 

304
00:16:56,240 --> 00:17:01,600
commodified carbon removal. 
We wanted it to be fungible 

305
00:17:01,600 --> 00:17:04,040
against itself. 
We wanted a ton to be a ton. 

306
00:17:04,680 --> 00:17:08,119
We said a ton is a ton is a ton.
Many times in those early days 

307
00:17:08,640 --> 00:17:12,280
it was more of an aspiration or 
desire than a true fact of 

308
00:17:12,280 --> 00:17:13,839
reality. 
Because of course a ton is not a

309
00:17:13,839 --> 00:17:16,760
ton. 
But the goal was to find out how

310
00:17:16,760 --> 00:17:21,200
we can create enough supply here
and simplify across the 

311
00:17:21,200 --> 00:17:23,880
dimensions upon which these tons
were different from one another,

312
00:17:24,280 --> 00:17:26,800
and just focus on the main 
characteristics that could make 

313
00:17:26,800 --> 00:17:30,440
them functionally equivalent, 
which could be something like 

314
00:17:30,880 --> 00:17:35,160
the years of carbon stored. 
Maybe that was the denominator 

315
00:17:35,160 --> 00:17:38,400
that we needed to just focus on 
and let everything else play 

316
00:17:38,400 --> 00:17:41,160
against one another. 
And then the hope was that once 

317
00:17:41,160 --> 00:17:45,160
you had this sort of fungible 
commodity market trading system,

318
00:17:45,480 --> 00:17:46,880
you could do a lot of cool 
things with it. 

319
00:17:46,920 --> 00:17:50,120
It's how price discovery works. 
You have a lot of money coming 

320
00:17:50,120 --> 00:17:52,280
into this trying to figure out 
how to trade it, how to make 

321
00:17:52,280 --> 00:17:54,040
money on IT. 
People would probably build 

322
00:17:54,040 --> 00:17:57,720
derivatives on top of this. 
That would bring more financial 

323
00:17:57,720 --> 00:18:01,280
play into the space and more 
actors and more interest and 

324
00:18:01,280 --> 00:18:03,960
this would create hopefully a 
virtuous cycle. 

325
00:18:04,560 --> 00:18:07,000
And by the way, this is still a 
dream that's very latent. 

326
00:18:07,440 --> 00:18:10,320
There are several groups in 
carbon removal either on the 

327
00:18:10,320 --> 00:18:14,120
marketplace side or the registry
side that have senior staff that

328
00:18:14,200 --> 00:18:17,640
have the right background to 
operationalize this approach as 

329
00:18:17,640 --> 00:18:21,800
soon as it is is ready for it, 
like as soon as the market is 

330
00:18:21,800 --> 00:18:24,560
mature enough for commodities 
and derivatives for carbon 

331
00:18:24,560 --> 00:18:26,360
removal. 
There are players in the space 

332
00:18:26,360 --> 00:18:29,640
that are absolutely going to 
jump on this and are already 

333
00:18:29,640 --> 00:18:33,600
thinking about it, and we're 
just waiting for the demand to 

334
00:18:33,600 --> 00:18:36,760
come rushing in and for 
decisions to be made about how 

335
00:18:36,760 --> 00:18:39,880
to create fungibility across 
different types of credits. 

336
00:18:41,160 --> 00:18:44,880
Assuming that carbon removal, 
you know, doesn't face such a 

337
00:18:44,880 --> 00:18:47,520
bad time in the next couple 
years that it goes into 

338
00:18:47,520 --> 00:18:52,280
cockroach mode, then I think 
we're going to see this at some 

339
00:18:52,280 --> 00:18:54,280
point. 
So it's possible that some 

340
00:18:54,280 --> 00:18:58,120
version of this does come to 
exist, and I think that will 

341
00:18:58,120 --> 00:19:02,120
likely result in a lot more 
carbon removal being transacted,

342
00:19:02,440 --> 00:19:06,400
show a much more obvious source 
of demand and price discovery 

343
00:19:06,400 --> 00:19:08,920
that will help people make 
better financial plans. 

344
00:19:09,120 --> 00:19:11,880
And when things are easier to 
plan, it's much easier for 

345
00:19:11,880 --> 00:19:14,440
conservative money to enter the 
space and therefore carbon 

346
00:19:14,440 --> 00:19:16,160
removal starts to grow. 
And that's a really good thing. 

347
00:19:17,080 --> 00:19:19,480
Again, though, listen to your 
heart while I'm telling you 

348
00:19:19,480 --> 00:19:22,440
these things. 
Are you hearing me talk about 

349
00:19:22,800 --> 00:19:25,680
the commodification of carbon 
removal and it is it making you 

350
00:19:25,680 --> 00:19:30,480
feel yucky inside? 
Because if so, then you probably

351
00:19:30,480 --> 00:19:34,320
have some of this Poly crisis 
way of thinking in you. 

352
00:19:34,880 --> 00:19:39,880
Because the goal is not to 
simplify this beautiful diverse 

353
00:19:39,880 --> 00:19:44,160
world into a couple small 
characteristics. 

354
00:19:44,200 --> 00:19:48,240
And then have financial traders 
who frankly are overpaid and 

355
00:19:48,560 --> 00:19:51,880
don't need to have as prominent 
a space in our society as they 

356
00:19:51,880 --> 00:19:55,760
currently do making all the 
money, while the people who are 

357
00:19:55,760 --> 00:19:59,080
actually removing the carbon are
basically just watching from the

358
00:19:59,080 --> 00:20:02,080
sidelines as price takers. 
In a commodity market which 

359
00:20:02,080 --> 00:20:04,160
doesn't really serve 
agricultural producers very 

360
00:20:04,160 --> 00:20:08,080
well, why should it serve 
biochar producers any better? 

361
00:20:09,200 --> 00:20:11,000
So whatever. 
That's sort of a pecuniary, 

362
00:20:12,480 --> 00:20:16,520
selfish maybe case for why you 
might not like it, But also some

363
00:20:16,520 --> 00:20:18,200
parts of it are deeper than 
that. 

364
00:20:18,320 --> 00:20:21,360
They're ideological. 
Maybe you don't like it because 

365
00:20:21,360 --> 00:20:23,640
it's only solving part of the 
problem, and it's not even 

366
00:20:23,640 --> 00:20:25,920
solving it in a particularly 
thoughtful way. 

367
00:20:26,160 --> 00:20:29,280
It's not solving it by 
acknowledging how complexly 

368
00:20:29,280 --> 00:20:30,800
nested all of these problems 
are. 

369
00:20:31,200 --> 00:20:33,680
It's doing it by creating a 2 
dimensional world where they've 

370
00:20:33,680 --> 00:20:37,160
only pulled out the durability 
of the carbon removal. 

371
00:20:37,160 --> 00:20:40,400
And it's just trading carbon 
removal durability without 

372
00:20:40,400 --> 00:20:43,920
noticing that. 
OK, even if we got rid of PPM, 

373
00:20:44,680 --> 00:20:48,440
the biosphere is undergoing 
immense stress right now. 

374
00:20:49,280 --> 00:20:52,720
Biodiversity loss and toxicity 
and the livelihoods that depend 

375
00:20:52,720 --> 00:20:56,320
upon them are creating political
problems, and we can't just look

376
00:20:56,320 --> 00:21:00,160
to this one number to rule them 
all kind of thing to consider 

377
00:21:00,160 --> 00:21:03,120
ourselves successful at 
reversing climate change. 

378
00:21:04,000 --> 00:21:07,960
You can feel that way even while
noting that a commodity market 

379
00:21:07,960 --> 00:21:12,840
for carbon removal might be the 
best way to remove the amount of

380
00:21:12,840 --> 00:21:16,000
carbon necessary from the 
atmosphere to actually bring us 

381
00:21:16,000 --> 00:21:19,600
back to a stable and livable 
climate, both of those things at

382
00:21:19,600 --> 00:21:22,840
the same time. 
I actually think this is a very 

383
00:21:22,840 --> 00:21:25,800
productive friction to have 
within carbon removal. 

384
00:21:26,680 --> 00:21:29,400
I'm not on any particular side 
of this one. 

385
00:21:29,800 --> 00:21:34,120
I'm glad that we have support 
for each approach going in here,

386
00:21:34,120 --> 00:21:36,640
and it's going to appeal to 
different funders and buyers and

387
00:21:36,640 --> 00:21:39,680
investors. 
And that's a good thing, because

388
00:21:39,760 --> 00:21:43,840
I think we need the Poly crisis 
people here to remind the 

389
00:21:43,840 --> 00:21:47,600
commodification people that 
they're a little abstractions on

390
00:21:47,600 --> 00:21:53,040
the computer that they're 
trading are cool and all, but 

391
00:21:53,160 --> 00:21:57,360
also not to forget how important
the rest of this work is and to 

392
00:21:57,360 --> 00:22:01,000
recognize how small of a piece 
of the climate puzzle they're 

393
00:22:01,000 --> 00:22:03,240
actually addressing when they're
only looking at parts per 

394
00:22:03,240 --> 00:22:08,160
million in the atmosphere. 
And I think it's very useful to 

395
00:22:08,160 --> 00:22:11,320
have financial people involved 
in carbon removal who are 

396
00:22:11,320 --> 00:22:15,080
thinking about commodification 
because they are there to poke 

397
00:22:15,160 --> 00:22:18,400
at polycrisis people because 
sometimes polycrisis people can 

398
00:22:18,400 --> 00:22:22,720
be sloppy and holistic in ways 
that and trying to solve every 

399
00:22:22,720 --> 00:22:27,200
problem, you may end up solving 
no problem at all because it's 

400
00:22:27,200 --> 00:22:28,480
really hard to do one thing 
well. 

401
00:22:29,040 --> 00:22:32,240
It's hard for me to imagine that
one could do all of these things

402
00:22:32,240 --> 00:22:36,160
at the exact same time and make 
it all work and hang together in

403
00:22:36,160 --> 00:22:40,080
a way that is financially viable
and also communicable to the 

404
00:22:40,120 --> 00:22:42,680
average person, which is no 
small feat. 

405
00:22:42,800 --> 00:22:44,880
And the comms part of this is 
super hard. 

406
00:22:45,520 --> 00:22:47,880
Some of the most common pieces 
of advice that I give to 

407
00:22:47,880 --> 00:22:49,840
startups, they're all story 
related. 

408
00:22:50,280 --> 00:22:52,760
And look, I, I told you a 
complex story here today. 

409
00:22:53,000 --> 00:22:56,080
There's two antagonists and I'm 
trying to create some sort of 

410
00:22:56,080 --> 00:22:59,520
like dialectical synthesis 
between them of, OK, they can 

411
00:22:59,520 --> 00:23:02,680
merge in this way, They provide 
productive tension in this way. 

412
00:23:02,960 --> 00:23:04,440
And that's really cool. 
And that's like a somewhat 

413
00:23:04,440 --> 00:23:06,360
complex story. 
So if you're listening to this 

414
00:23:06,360 --> 00:23:09,360
and you like it, maybe you like 
engaging with ideas to this 

415
00:23:09,360 --> 00:23:11,200
extent, but a lot of people 
don't. 

416
00:23:12,640 --> 00:23:15,920
Complex stories and climate are 
really challenging. 

417
00:23:16,400 --> 00:23:20,560
Have you ever tried to sell 
someone a product that was a 

418
00:23:20,560 --> 00:23:24,760
little bit hard to understand? 
Many people will want you to 

419
00:23:24,760 --> 00:23:29,280
stop talking as soon as possible
so they can get back to their 

420
00:23:29,280 --> 00:23:33,160
brain not hurting. 
And not only that, but also some

421
00:23:33,160 --> 00:23:37,320
of these ideas are inherently 
threatening to the ego. 

422
00:23:37,760 --> 00:23:40,480
If you go back and listen to the
Eugene Kerbischev show, he talks

423
00:23:40,480 --> 00:23:43,680
about how he actually really 
didn't want what he was reading 

424
00:23:43,680 --> 00:23:45,000
about the Poly crisis to be 
true. 

425
00:23:46,760 --> 00:23:49,320
He was reading Daniel 
Schmuckenberger or listening to 

426
00:23:49,320 --> 00:23:52,520
his podcast or whatever. 
These ideas were freaking him 

427
00:23:52,520 --> 00:23:55,720
out and he did not want the 
world to be in as bad of shape 

428
00:23:55,960 --> 00:23:58,680
as it was presented to him and 
even him. 

429
00:23:59,080 --> 00:24:03,840
Eugene strikes me as a 
compassionate, but as he says, 

430
00:24:03,960 --> 00:24:07,720
noble kind of person who wants 
good things to happen for the 

431
00:24:07,720 --> 00:24:11,600
planet, for the people, for all 
sentience that exists. 

432
00:24:11,640 --> 00:24:14,960
He just strikes me as someone 
who is probably a well wisher of

433
00:24:14,960 --> 00:24:18,880
them. 
And even still, it was hard for 

434
00:24:18,880 --> 00:24:23,440
his heart to be open enough to 
take in that. 

435
00:24:23,440 --> 00:24:27,080
The crisis, as we're staring 
into it, is this big and this 

436
00:24:27,080 --> 00:24:30,520
difficult and is not merely one 
about pulling greenhouse gases 

437
00:24:30,520 --> 00:24:32,880
out of the atmosphere. 
That's a really big part of it, 

438
00:24:32,920 --> 00:24:35,400
a very important part of it. 
But if that's all you're able to

439
00:24:35,400 --> 00:24:39,560
see, then it's only a fraction 
of the work that he's doing. 

440
00:24:40,080 --> 00:24:42,960
And already that's such, oh man,
it's such an enormous task. 

441
00:24:42,960 --> 00:24:45,600
Just that one thing alone is 
already so huge and the life's 

442
00:24:45,600 --> 00:24:48,400
work of of many, many people to,
to do properly. 

443
00:24:49,240 --> 00:24:52,040
What I would hope for when you 
listening is perhaps a better 

444
00:24:52,040 --> 00:24:55,680
way of understanding the group 
that you don't feel as much 

445
00:24:55,680 --> 00:24:58,600
sympathy for. 
If you're a Poly crisis person, 

446
00:24:59,720 --> 00:25:03,080
maybe you can feel a little bit 
of sympathy and respect for the 

447
00:25:03,080 --> 00:25:06,800
people who are so obsessed with 
parts per million that they 

448
00:25:06,800 --> 00:25:09,720
actually have a chance of, I 
think, bringing that number down

449
00:25:10,120 --> 00:25:13,920
by their focus. 
And if you are someone who is 

450
00:25:14,160 --> 00:25:17,120
very obsessed with PPM, I hope 
this podcast can nudge you in 

451
00:25:17,120 --> 00:25:19,800
the direction of, hey, like 
that's a big part of this. 

452
00:25:20,240 --> 00:25:24,680
But also you found the one true 
number that should be maximized,

453
00:25:25,360 --> 00:25:27,720
but you actually didn't. 
And you also need to respect 

454
00:25:27,720 --> 00:25:29,760
that. 
There's a lot of complexity 

455
00:25:30,040 --> 00:25:33,160
outside of this one number. 
And the people who are are doing

456
00:25:33,160 --> 00:25:38,640
this, who are poking at you, 
maybe saying that these tools 

457
00:25:38,720 --> 00:25:42,040
and this approach are not going 
to solve all of the problems 

458
00:25:42,040 --> 00:25:43,560
that face humanity at this 
moment. 

459
00:25:44,000 --> 00:25:45,560
I think it's also worth 
listening to. 

460
00:25:46,320 --> 00:25:50,840
And if you have resistance to 
these ideas in your heart, I 

461
00:25:50,840 --> 00:25:54,320
would try to make sure that 
you're not opposed to them for 

462
00:25:54,320 --> 00:25:57,240
egoic reasons. 
Make sure that you are opposed 

463
00:25:57,240 --> 00:25:59,560
to them because you think they 
are incorrect. 

464
00:26:00,720 --> 00:26:03,360
And why are they incorrect? 
And are there any parts of what 

465
00:26:03,360 --> 00:26:05,440
they're saying that they aren't 
incorrect about that It was 

466
00:26:05,440 --> 00:26:07,720
actually a really good point 
that you should take back to 

467
00:26:07,720 --> 00:26:10,440
your own way of thinking. 
That can make it better, 

468
00:26:10,440 --> 00:26:14,960
stronger, or just notice the 
limits to your ideas such that 

469
00:26:14,960 --> 00:26:20,040
you can become a wiser person. 
I think the answer to all those 

470
00:26:20,040 --> 00:26:24,000
things should be yes, and I can 
conclude it there if you're 

471
00:26:24,000 --> 00:26:26,680
listening. 
You work in bikers or biochar. 

472
00:26:26,680 --> 00:26:29,280
I hope that you think I was fair
to your work. 

473
00:26:29,440 --> 00:26:31,760
I have a lot of respect for 
everyone who's doing this, and I

474
00:26:31,760 --> 00:26:35,240
really don't take a side here. 
I'm glad that everyone is 

475
00:26:35,240 --> 00:26:37,920
bringing their own unique 
approach to this, and they're 

476
00:26:37,920 --> 00:26:40,080
appealing to different kinds of 
people too. 

477
00:26:41,200 --> 00:26:44,280
The goal is not permanent 
dominance of one way of thinking

478
00:26:44,280 --> 00:26:47,400
over the other. 
Your way of thinking can change 

479
00:26:47,400 --> 00:26:49,840
not just because you learn 
things immature, but because the

480
00:26:49,840 --> 00:26:53,160
world has changed around you. 
Sometimes it's happened to me. 

481
00:26:53,280 --> 00:26:56,040
I thought I believed one thing 
and I didn't even change my 

482
00:26:56,040 --> 00:26:57,680
mind. 
But the world has changed so 

483
00:26:57,680 --> 00:26:59,520
much around me that the 
application of those ideas 

484
00:26:59,520 --> 00:27:03,080
radically changed the values, 
application of those, the values

485
00:27:03,080 --> 00:27:05,120
maybe didn't change, but the 
application of those ideas 

486
00:27:05,120 --> 00:27:07,560
change. 
I think being able to listen to 

487
00:27:07,560 --> 00:27:10,680
that and to be fluid enough to 
adapt when the circumstances 

488
00:27:10,680 --> 00:27:14,520
change is really important. 
And doing work like this where 

489
00:27:14,520 --> 00:27:18,760
you're able to sketch out where 
the disagreements are and also 

490
00:27:18,760 --> 00:27:21,560
to pay attention to your 
intuition and what your gut is 

491
00:27:21,560 --> 00:27:23,400
saying about when you about 
ideas. 

492
00:27:23,760 --> 00:27:26,800
Because I think that's a really 
important thing to listen to you

493
00:27:26,840 --> 00:27:31,080
as well, that people who come 
from a more rational and 

494
00:27:31,080 --> 00:27:33,280
quantitative background 
sometimes lose sight of. 

495
00:27:33,600 --> 00:27:38,000
And I think it's wise not to. 
Thanks for listening. 

496
00:27:39,160 --> 00:27:43,480
Godspeed to everyone doing 
carbon removal in the most or 

497
00:27:43,480 --> 00:27:45,600
the least carbon efficient ways 
possible. 

498
00:27:47,400 --> 00:27:49,920
Thanks for doing all that you 
do, Bye for now.

