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Before we begin, I'd like to 
share a few words from our 

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sponsor, Arbonics. 
Thank you, Arbonics for 

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sponsoring reversing climate 
change. 

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You helped make this show 
possible. 

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I'm so grateful to you and you 
deserve it. 

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I don't like taking sponsorship 
from people whose companies I 

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just don't believe I don't want 
to work with. 

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And thankfully I don't have to 
because they're companies like 

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Arbonics are willing to come and
support reversing climate 

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change. 
If you don't know about them, 

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they're doing amazing forestry 
projects in the Baltic states in

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Europe. 
Europe has over 14,000,000 

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hectares of underused land. 
A lot of its abandoned or low 

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quality, not a lot is happening 
on it. 

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It used to be forced, but it was
cleared for farming as farming 

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intensified. 
And then a lot of that farmland 

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was later abandoned as the 
global food system move towards 

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lower cost producers. 
The land just wasn't worth 

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tending, and certainly not 
tending in a way that we would 

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respect as regenerative and 
carbon sequestering process. 

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It was just underutilized, maybe
unloved Bionics uses technology 

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to help land owners even find 
this land, and once they do have

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it, how to restore it back into 
carbon removing biodiverse 

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forest. 
If you care about carbon being 

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removed and you want to see 
Europe return to the forested 

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continent that it once was, you 
should be looking at our 

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bionics. 
Go talk to them. 

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I had Lizette Lewick, their 
founder, on the podcast. 

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The link is in the show notes if
you'd like to listen to it. 

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We talk about a lot of the 
tricky issues that surround 

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durability and carbon removal 
and how does forestry fit in. 

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It's a very thoughtful episode. 
I really like talking to her. 

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They made it really easy to 
pitch our bionics on doing some 

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business together because I want
to see their work be successful 

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restoring biodiversity and 
making forestry, especially good

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forestry, profitable again. 
Man that is a game changer and 

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so important if you can. 
Pull it off. 

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Thank you again our bionics. 
The link to check out our 

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bionics website is in the show 
notes. 

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You should listen to the show if
you haven't heard it already 

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that I do with Lizette. 
It will teach you quite a lot 

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about how they think and what 
they're doing. 

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And now we will feedback in to 
the rest of the show. 

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Thank you for listening. 
Here it is. 

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Hello and welcome to the 
Reversing Climate Change 

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podcast. 
I'm Ross Kenyon, I'm a long time

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carbon removal and climate tech 
entrepreneur. 

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I'm going to introduce my guest.
There haven't been that many 

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exits in carbon removal and Jim 
Mcdermott's thumbprint rests 

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upon several of them. 
Before I get into Jim's 

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background, if I could just ask 
you please become a paid 

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subscriber to the show. 
It's 5 bucks a month, gets you 

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ad free listening. 
You can do it through Spotify. 

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It's really convenient, there's 
bonus content and it helps make 

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the show sustainable, which is 
very important. 

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I'm sure to you listening you 
want the show to continue. 

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That's how you help. 
Thank you so much for doing so. 

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If you can't afford to do that 
right now, but you still want to

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show your support a great 
rating. 

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Five stars on Apple podcast as 
well as a review, very 

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important. 
And also on Spotify, you can 

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only do ratings there, but five 
star rating on Spotify, hugely 

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helpful. 
Thank you. 

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And in any case, let me tell you
now a little bit more about Jim.

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There's so much to say about 
Jim. 

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We don't even talk about it on 
this show, but I remember seeing

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his company's commercials on TV 
all the time when I was a kid. 

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He's the founder and CEO of 
stamps.com. 

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Do you remember stamps.com? 
I have such a clear memory of 

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the commercials airing on TV. 
That was Jim, very cool. 

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And from there, he made his way 
into private equity and the 

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energy business. 
And just going through his 

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LinkedIn, his background is 
deep. 

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He is involved in many 
companies. 

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He sits on the board of many 
companies that he invests in. 

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He's seen some big deals. 
He's on the board of Carbon 

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Engineering, which was sold to 
Occidental Petroleum, which we 

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talked about in the episode. 
We refer to it as Oxy. 

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He was also the founder, CEO and
board member of 1.5, which also 

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sold to Oxy. 
He founded Avnos, which is a big

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direct air capture company that 
also produces water. 

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Carbon Ridge. 
I don't know if you've been 

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seeing what's happening with 
decarbonizing maritime vessels. 

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So much of it takes place inside
of his company, Rasheen Capital 

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Management LLC Rachina invest in
these companies, but it's also 

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involved in identifying early 
talent and proofing out some of 

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the ideas. 
And just it's almost like a 

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little incubator, a little 
venture studio. 

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It's higher touch than a lot of 
what you see elsewhere in 

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venture. 
We talked about what it's like 

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to exit several companies in 
carbon removal and to be 

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involved in those processes. 
There's not actually that many 

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examples of companies that have 
exited. 

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One of the other big deals just 
happened was Holocene also sold 

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to Oxy. 
And if you're sensing a pattern 

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here, the specific pattern is 
that Oxy is is buying direct air

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capture companies. 
The other pattern is that oil 

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and gas companies will likely be
the exit route for at least some

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sets of companies within carbon 
removal. 

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This is a trend to keep your eye
on. 

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It depends on how you view it 
too. 

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This could be a really great 
thing because it allows the 

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industry to run things in 
reverse. 

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If you're skeptical of it, it's 
because they are greenwashing 

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and you shouldn't trust them at 
all. 

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I will leave it up to you to to 
make up your mind on that. 

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So Jim has a lot of experience 
here. 

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He has great advice for 
companies that are project 

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developers within carbon removal
who are facing turbulent times. 

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Listen to Jim, I hope you enjoy.
Thank you so much for your time 

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and here is your show. 
I'm happy to have you here. 

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You have the distinction of 
having two full exits in carbon 

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removal, which is there anyone 
else that has that record? 

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Is there anyone else can that 
can rival your status in that 

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way I. 
Don't know I we don't spend the 

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time and time bringing it out, 
but I think it's fairly unusual.

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Well, I'll put you this way I 
don't no one's ever told me that

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they've sold 2 diseases in in 
paranoid. 

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The guy's housing just had an 
exit, so Keaton has got got one 

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under his belt. 
But I but I think, and I'm super

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excited for him, but I think at 
this point, yeah, too, is the is

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the the limit? 
Keaton's coming for you. 

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I think he's going to take you 
down, Jim. 

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That's I, I look forward to 
that. 

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I very much look forward to 
that. 

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What's the process like of 
exiting a company in climate 

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tech or carbon removal? 
It's fairly rare as we've 

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mentioned, and I think everyone 
is looking forward to what their

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company statuses will be like in
this new administration in the 

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future. 
Beyond it, what's it even like 

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to set a company up for 
acquisition like that I. 

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Don't think it's all that 
different from any company that 

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you're building, you know, 
respecting the health planet or 

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any business. 
It's fundamentally being able to

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position the company in a way 
that buyer believes that 

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ultimately under there, you 
know, I mean, they're single 

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Ledger ownership. 
Things are going to continue to 

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grow. 
And I think that probably the 

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biggest difference is because 
climbing is emerging. 

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There aren't as many sort of 
established cash flow stories as

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you as you likely see in other 
markets. 

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So a big part of understanding 
and, and you know, when 

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something acquires is kind of 
what's the cost of capital and 

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what is that technology 
development side to look, you 

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know, from today forward. 
And it thinks you have to spend 

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a lot of time really thinking 
about how you're going to drive 

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down cost and how that's going 
to impact the overall growth of 

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the business because there's 
still a lot of cost reductions 

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required in these markets. 
So successful acquisitions 

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usually are predicated on a lot 
of development to date, followed

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by a real credible story on how 
cost is going to get reduced 

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over time. 
With regard to Oxy, who bought 

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1.5 and Carbon Engineering at 
least partially from you and 

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then also Holocene, what goes 
into an M&A emerges an 

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acquisition strategy for an oil 
and gas major. 

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How did they decide of all the 
companies in direct air capture 

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that they want these particular 
ones? 

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How does that process even work?
I think only once you get to a 

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certain level of success as an 
entrepreneur do you even base 

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that decision. 
So I think that the the way to 

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successful oil and gas companies
are are prosecuting is that 

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they're first taking a very 
broad look at the landscape with

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respect to which technologies 
they think are most likely to 

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work and which technologies are 
most likely to work in, in the 

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regions and areas and climates 
in which they operate. 

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So if you're say a Canadian oil 
and gas company, you have a 

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different set of criteria for 
where you might put a DAC plant 

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in Camden because the operating 
environment is different than 

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say if you're only in the 
Permian Basin. 

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So I think what you see is the 
good companies are do a very 

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judicious look at all of the 
available technologies and then 

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they usually select one. 
In case of Oxendenal, I think 

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that they they've been clear and
and Vicki has said that they 

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believe in a liquid based Orbin 
approach. 

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There are solid servants, there 
are monstration absorbents, 

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there are electrochemical 
processes. 

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So they make their own decision 
about which one they think is 

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most likely to to operate well 
and within the context of their 

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operating envelope. 
Then I think once they make a 

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platform acquisition on what you
then see is a lot of focus on 

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process flows and and breaking 
down those process flows to see 

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where individual technologies 
can be purchased to increase the

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efficacy or the constant action 
across this point sheet. 

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And frankly that's it. 
If you look at Coliseum, that's 

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very clear. 
It's when oxygen and then is it,

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they said, look, we have a 
liquid Sorby and branch and 

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we're pursuing it. 
We're driving costs out of it. 

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The, the, the technical approach
that Halsey was, was utilizing. 

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I think I, I believe that Oxy 
believes that that will help 

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drive down their total cost of 
of kind of caching and that's 

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why they did it. 
So you see acquisitions first at

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platform level, then followed by
tuck in and acquisitions that 

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drive on particular pieces of 
their of their system level 

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engineering. 
Does this surprise you that we 

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haven't seen more acquisition 
deals at this stage of maturity 

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for carbon removal? 
No, actually I've, I believe 

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that there will, but, but that 
said, I believe that there's 

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going to be a huge wave of them 
coming and say late 262728. 

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And that's because when you look
at the progression, the the 

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technology readiness or the TRL 
levels of the guys who actually 

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have money, who are progressing 
through, most of them are going 

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to be in a situation that around
late 26, early 2728, they're 

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going to have commercial level 
on products ready to go. 

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And I believe a bunch of oil and
gas and and frankly large 

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manufacturing players are 
depriving and shut buying 

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things. 
And so it's just that they're 

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not quite there anymore. 
I'm wondering how many carbon 

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removal companies might be able 
to make it that long. 

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I think if they have big off 
takes that are able to be 

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financed they'll be OK, but the 
buying environment by then could

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be very different. 
I. 

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I. 
Think that one of the major 

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questions that every board and 
every CEO that's in the director

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of capture business is asking 
themselves right now is do I 

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have enough money on my balance 
sheet today to get out to the 

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2627 time frame. 
And I, I will tell you, Ross, I 

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have very high conviction that, 
you know, I think we were 

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keeping track of somewhere north
of 150 companies have been 

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funded in DAC. 
I think that the die off rate 

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between here and 26 is probably 
80 to 85%. 

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I think a lot of companies are 
going under and that's, I mean, 

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that's part of the natural 
venture capital cycle where a 

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lot of things fail. 
It's, it's being really 

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exacerbated, I think by a lot 
of, from the chilling effect 

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right now in the US on, you 
know, from, from a political 

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level. 
I think a lot of people are 

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looking at it and saying, OK, if
this isn't working right now or 

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I don't have ample capital to 
get myself through the next 24 

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months, maybe I'm just not going
to get any more money. 

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00:12:03,200 --> 00:12:07,560
Which is I think for people who 
are focused on which 

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00:12:07,560 --> 00:12:09,720
technologies they care about, 
maybe a terrific buying 

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opportunity for for folks on the
long side of the equation. 

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And on the other side, it may be
a situation where stuff that was

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00:12:17,560 --> 00:12:20,720
working is just not going to 
happen. 

235
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You know it's going to it's 
going to die in a month. 

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00:12:23,280 --> 00:12:26,160
Sounds like a lot of the die off
rate is just a response to 

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00:12:26,160 --> 00:12:30,120
macroeconomic conditions that 
are beyond the control of these 

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individual technology 
developers. 

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00:12:32,080 --> 00:12:34,920
They might have great 
technology, they might not have 

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an off taken hand or or be able 
to survive and that puts them in

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00:12:39,240 --> 00:12:43,320
a very dependent position. 
It almost seems very unfair to 

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00:12:43,320 --> 00:12:47,560
be at the whims of such global 
world historical moments that 

243
00:12:47,560 --> 00:12:50,120
maybe are responsible for your 
business success or failure. 

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00:12:50,160 --> 00:12:52,880
I feel like a lot of this is 
luck or timing in a way that 

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00:12:53,600 --> 00:12:55,400
people that are successful 
entrepreneurs sometimes 

246
00:12:55,400 --> 00:12:57,640
highlight that luck played a big
role in their success. 

247
00:12:57,640 --> 00:12:59,840
And I think we're seeing that a 
little bit now here too. 

248
00:13:00,520 --> 00:13:02,480
Without question. 
Without question. 

249
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I mean, I you're, I think it is 
so any static visit, this can be

250
00:13:07,920 --> 00:13:09,800
a fearful situation because 
you're trying to think and it's 

251
00:13:09,800 --> 00:13:12,280
brand, you know you and create 
something that's never been done

252
00:13:12,320 --> 00:13:16,320
before. 
I think that there are, there 

253
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will be plenty of people in this
sector who in retrospect, you 

254
00:13:21,400 --> 00:13:23,520
know, had great technology and 
just got treated unfairly 

255
00:13:23,520 --> 00:13:24,960
because of the winds in their 
capital markets. 

256
00:13:24,960 --> 00:13:27,880
And then there will be some 
folks who survive and make it 

257
00:13:27,880 --> 00:13:31,360
through with maybe not the best 
technology and ultimately get to

258
00:13:31,360 --> 00:13:34,360
an exit or becomes part of being
a part of a larger entity. 

259
00:13:34,920 --> 00:13:38,440
I think, you know, having been 
to business since the early in 

260
00:13:38,440 --> 00:13:41,440
the 2000s, I watched this cycle 
in software where you know, over

261
00:13:41,440 --> 00:13:45,280
and over again, people with 
inferior technology solutions 1 

262
00:13:45,600 --> 00:13:48,080
because they either got 
themselves into a large, well 

263
00:13:48,080 --> 00:13:51,280
capitalized company or the 
basically had better financial 

264
00:13:51,280 --> 00:13:53,520
backing. 
So again, I didn't think this is

265
00:13:53,520 --> 00:13:59,040
something that's discreet and 
we're focused on on climate. 

266
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I think it's just the way the 
natural thing works and and 

267
00:14:02,680 --> 00:14:06,360
good, but good entrepreneurs, I 
think recognize those cycles, 

268
00:14:06,840 --> 00:14:10,160
prepare themselves for the ups 
and downs that invariably come. 

269
00:14:10,680 --> 00:14:14,080
And so I think it's both luck 
that it's also skilled in the 

270
00:14:14,080 --> 00:14:17,160
sense that one of my favorite 
churches is business early with 

271
00:14:17,160 --> 00:14:19,360
my dad's kids. 
Just because you're paranoid 

272
00:14:19,360 --> 00:14:23,440
doesn't mean they're not out to 
get you and and you're running 

273
00:14:23,440 --> 00:14:29,160
paranoid in climate about the 
fact that the capital palpation 

274
00:14:29,160 --> 00:14:33,200
swings can be pretty severe. 
Is is the hallmark and a good 

275
00:14:33,200 --> 00:14:37,160
entrepreneur. 
If they have to stay alive 

276
00:14:37,160 --> 00:14:40,560
until, you know, second-half of 
2026 for some of these deals or 

277
00:14:40,560 --> 00:14:42,960
maybe even beyond that, I 
imagine they're going to be 

278
00:14:43,000 --> 00:14:45,240
cutting costs, going into 
cockroach mode, just trying to 

279
00:14:45,240 --> 00:14:47,120
stay alive. 
And the old line for this is 

280
00:14:47,120 --> 00:14:50,400
that companies don't get sold, 
they get bought, right? 

281
00:14:50,560 --> 00:14:52,160
And I imagine it's going to be a
buyer's market. 

282
00:14:52,160 --> 00:14:55,760
If you expect 80 to 85% of 
companies to fold under 

283
00:14:55,760 --> 00:14:58,480
themselves, that sounds like a 
buyer's market to me. 

284
00:14:59,880 --> 00:15:03,800
I think it's a buyer's market me
and here's why. 

285
00:15:04,760 --> 00:15:08,880
Because there aren't that many 
energy companies to to buy. 

286
00:15:08,880 --> 00:15:14,280
So, you know, look, let's say as
a as a fun exercise, out of 150,

287
00:15:14,280 --> 00:15:18,400
let's say 20% survive, right? 
So you got 30 companies that 

288
00:15:18,400 --> 00:15:21,800
come out the other side, 2020 to
32 companies, right? 

289
00:15:22,280 --> 00:15:28,040
Well, there's only, you know, I 
mean 50 or 20 major oil and gas 

290
00:15:28,040 --> 00:15:30,800
companies slowly they're all 
going to want to own their own 

291
00:15:30,800 --> 00:15:34,000
technology and they're all going
to want to, you know, controller

292
00:15:34,000 --> 00:15:38,560
in Destiny, if you've got one of
the better answers, I actually 

293
00:15:38,560 --> 00:15:42,560
think all you really need is 2 
people compete if there's act, 

294
00:15:42,560 --> 00:15:44,480
if acquisition is sort of in the
offing. 

295
00:15:44,760 --> 00:15:48,520
So I'm not totally sure that I 
think it might be a buyer's 

296
00:15:48,520 --> 00:15:51,120
market if you don't, if you're 
not one of the winners. 

297
00:15:51,360 --> 00:15:54,320
But I think if you're one of the
winners, it feels a lot like a 

298
00:15:54,320 --> 00:15:57,720
winner take most situation to 
me. 

299
00:15:57,800 --> 00:16:01,000
For the folks who make it, make 
it out into the 2627 point 

300
00:16:01,000 --> 00:16:03,400
frame. 
Do you have any advice for 

301
00:16:03,400 --> 00:16:08,080
companies that might hear this 
podcast, be concerned with these

302
00:16:08,080 --> 00:16:10,720
predictions and want to set 
themselves up for future success

303
00:16:10,720 --> 00:16:14,680
for acquisition? 
Couple pieces of advice. 

304
00:16:14,680 --> 00:16:18,440
The first thing is right, we've 
seen this. 

305
00:16:18,440 --> 00:16:22,920
We saw this a lot last year. 
There are times in markets where

306
00:16:22,920 --> 00:16:27,160
raising capital like that, 
definitions of successes don't 

307
00:16:27,160 --> 00:16:30,160
move backward. 
There were a lot of companies 

308
00:16:30,160 --> 00:16:32,640
that we saw last year that were 
like, well, I had a huge step up

309
00:16:32,640 --> 00:16:34,760
in the last round. 
I was doing a huge step up now. 

310
00:16:35,400 --> 00:16:38,560
And the and then the answer I 
think to a lot of people is that

311
00:16:38,600 --> 00:16:42,040
you should take money to survive
sometimes. 

312
00:16:42,640 --> 00:16:44,600
And, and I think we're in an 
environment like that. 

313
00:16:44,600 --> 00:16:46,320
We're just, you know, doing a 
flat round. 

314
00:16:46,480 --> 00:16:48,480
It's not a bad thing because it 
means you're going to be around 

315
00:16:48,480 --> 00:16:50,840
and a lot of other people don't 
make it across the chasm. 

316
00:16:51,080 --> 00:16:56,640
That's one and and two is I 
think define very carefully how 

317
00:16:56,880 --> 00:17:00,760
you're, you're sort of chunking 
through your milestones and make

318
00:17:00,760 --> 00:17:04,240
sure that the milestone that 
you've, you know, defined 

319
00:17:04,240 --> 00:17:07,960
yourself are ones that people 
outside your company care about,

320
00:17:09,280 --> 00:17:11,520
right? 
Because we've seen over and over

321
00:17:11,520 --> 00:17:14,880
again situations where people 
sort of define metrics and and 

322
00:17:14,920 --> 00:17:18,280
then they hit them and then they
say, but no one cares. 

323
00:17:18,760 --> 00:17:21,400
And they're like, well, that's 
because you didn't ask anyone. 

324
00:17:21,800 --> 00:17:24,160
So I think it's if you're, if 
you're thinking about, oh, well,

325
00:17:24,160 --> 00:17:25,880
maybe this is ultimately going 
to end up in the hands of 

326
00:17:25,880 --> 00:17:28,920
someone just sort of further up 
the fleet chain from me, then 

327
00:17:28,920 --> 00:17:32,040
you then it accrues you to spend
some time thinking about what's 

328
00:17:32,040 --> 00:17:34,320
their process? 
How did they think about things?

329
00:17:34,800 --> 00:17:39,520
And don't try to overlay your 
preconceived notions about what 

330
00:17:39,520 --> 00:17:43,800
value is. 
Go listen to the buyers and you 

331
00:17:43,840 --> 00:17:48,560
know and very concretely, large 
oil and gas companies operate on

332
00:17:48,560 --> 00:17:52,640
stage dates and you should it 
behooves you to go learn how 

333
00:17:52,640 --> 00:17:54,240
they run their stage gate 
processes. 

334
00:17:55,760 --> 00:17:57,600
Can you tell us a little bit 
more about how that works? 

335
00:17:57,600 --> 00:17:59,560
I imagine that's a new term for 
many people listening. 

336
00:18:01,120 --> 00:18:04,800
Stage gate is, is really just a 
process when you're doing a very

337
00:18:04,800 --> 00:18:08,640
large end of your project that 
basically you set up a series of

338
00:18:08,640 --> 00:18:10,800
milestones. 
And then when you get to that, 

339
00:18:11,040 --> 00:18:15,760
that stage gate, you sit down as
a group and you look at all of 

340
00:18:15,760 --> 00:18:18,120
the various things like 
generally speaking, it's, it's 

341
00:18:18,160 --> 00:18:22,640
commercial, technical, 
regulatory and financial. 

342
00:18:23,560 --> 00:18:27,720
And, and you say, how do we 
reach the defined stage gate to 

343
00:18:27,720 --> 00:18:30,520
move beyond this? 
So like, you know, one of the 

344
00:18:30,520 --> 00:18:33,400
stage gates that you offer now, 
it's just basically is it, you 

345
00:18:33,400 --> 00:18:37,680
know, do you have a, a 
commercially viable price for, 

346
00:18:37,680 --> 00:18:39,240
for what you're about to do, 
right? 

347
00:18:39,880 --> 00:18:42,680
Second one often is you can, 
you, can you get it financed 

348
00:18:42,840 --> 00:18:46,320
right? 
So oftentimes when you reach a 

349
00:18:46,320 --> 00:18:49,200
stage gate and then oftentimes 
what happens is you with your 

350
00:18:49,200 --> 00:18:52,320
stage gate is they start with 
USA, what's the pricing on the 

351
00:18:52,320 --> 00:18:55,480
project? 
And the first gate gate is ±50%.

352
00:18:55,840 --> 00:18:59,840
The second stage gate when we 
cost or -25% and the third one 

353
00:18:59,840 --> 00:19:03,720
is ±10. 
And, and so when you move 

354
00:19:03,720 --> 00:19:06,840
through stage gates and every 
corporation has their own stage 

355
00:19:06,840 --> 00:19:10,600
gate process. 
So if you're thinking about how 

356
00:19:10,600 --> 00:19:14,840
am I willing to fit into an 
acquirer's potential, you know, 

357
00:19:14,840 --> 00:19:18,440
business reps us, educating 
yourself on state base is really

358
00:19:18,440 --> 00:19:21,880
important. 
With regard to. 

359
00:19:21,880 --> 00:19:25,040
Flat and down rounds. 
Do you think entrepreneurs and 

360
00:19:25,040 --> 00:19:27,920
founders should feel the amount 
of shame that they typically 

361
00:19:27,920 --> 00:19:30,600
feel around those events? 
I know it's good to stay alive, 

362
00:19:30,600 --> 00:19:34,960
but often times it they don't 
get announced as loudly as maybe

363
00:19:34,960 --> 00:19:36,280
they should. 
Even just staying alive though, 

364
00:19:36,280 --> 00:19:39,600
is a success, especially in a 
volatile, strange market that is

365
00:19:39,600 --> 00:19:41,320
still very undefined like ours 
is. 

366
00:19:42,320 --> 00:19:43,520
Oh, yeah. 
No, I don't. 

367
00:19:43,520 --> 00:19:47,960
I don't think that particularly 
hardware markets because so much

368
00:19:47,960 --> 00:19:52,360
of hardware can be driven and 
the cost of the hardware when 

369
00:19:52,360 --> 00:19:54,600
they deliver in the hardware 
because, you know, supply chains

370
00:19:54,600 --> 00:19:56,720
are global. 
There's a lot of, I mean, 

371
00:19:56,720 --> 00:19:59,040
there's currency movements, 
there's tariffs, there's all 

372
00:19:59,040 --> 00:20:02,280
sorts of things that can. 
That they're sort of exogenous 

373
00:20:02,280 --> 00:20:04,640
to your activities that can make
your life hard. 

374
00:20:04,920 --> 00:20:10,040
So I think what we try to 
counsel everybody that that we 

375
00:20:10,040 --> 00:20:13,040
work with is like, just be 
conservative in terms of how 

376
00:20:13,040 --> 00:20:15,360
much money and how much time 
they think it's going to take. 

377
00:20:15,840 --> 00:20:17,920
Because you can't really 
control. 

378
00:20:17,920 --> 00:20:21,880
Like, for instance, you can't 
control say that, you know, the 

379
00:20:22,000 --> 00:20:25,120
Trump administration decides 
they're going to put 145 percent

380
00:20:25,120 --> 00:20:26,800
tariff on something. 
It's it's not within your 

381
00:20:26,800 --> 00:20:29,000
control. 
What is it within your control 

382
00:20:29,000 --> 00:20:32,200
is to anticipate that there 
might be a significant price 

383
00:20:32,200 --> 00:20:35,640
increase while you're trying to 
build your first unit right now.

384
00:20:35,800 --> 00:20:40,520
Can you can you pick 145? 
No, but you could make the 

385
00:20:40,520 --> 00:20:44,120
assumption of hey, in a 
reasonable market or in, you 

386
00:20:44,120 --> 00:20:47,840
know, low turbulent market and 
low volatility market, it's 

387
00:20:47,840 --> 00:20:51,360
going to be $100 to build 
something and plan for it might 

388
00:20:51,360 --> 00:20:56,080
be 125, right? 
But no, I, I don't Shane. 

389
00:20:58,400 --> 00:21:01,200
Shane is a, is a is AI think 
I've certainly valueless 

390
00:21:01,200 --> 00:21:03,880
emotion, which what involves 
clean tech, which is there are 

391
00:21:03,880 --> 00:21:06,880
just so many moving parts that 
you just need to stay focused 

392
00:21:06,880 --> 00:21:08,200
on. 
Like, you know, what can I 

393
00:21:08,200 --> 00:21:09,720
control? 
What can I not control? 

394
00:21:09,720 --> 00:21:11,000
And how do I keep moving 
forward? 

395
00:21:12,640 --> 00:21:15,800
One of the long running jokes as
a founder is that you know when 

396
00:21:15,800 --> 00:21:19,160
times are good you're bored and 
V CS backing and you will say we

397
00:21:19,160 --> 00:21:22,120
don't care about profitability, 
just grow as fast as you can and

398
00:21:22,120 --> 00:21:25,200
then exogenous forces will bear 
down upon you. 

399
00:21:25,480 --> 00:21:28,000
Interest rates will change and 
they'll say cut expenses. 

400
00:21:28,000 --> 00:21:30,520
It's all about profitability. 
Like how fast can you can you 

401
00:21:30,520 --> 00:21:32,640
make this work? 
And getting jolted around like 

402
00:21:32,640 --> 00:21:34,800
that is a very common 
experience. 

403
00:21:34,800 --> 00:21:37,520
It is out of your control and 
that you might try to be 

404
00:21:37,520 --> 00:21:40,320
expanding as fast as possible, 
then get caught out and then 

405
00:21:40,320 --> 00:21:42,040
almost get in trouble for doing 
so. 

406
00:21:42,040 --> 00:21:44,080
I think it's really tough to be 
in a spot like that. 

407
00:21:45,440 --> 00:21:48,720
I agreed. 
I mean, but that's, I mean, I 

408
00:21:48,720 --> 00:21:51,280
agree that that happens. 
I don't agree that that's 

409
00:21:51,280 --> 00:21:54,600
necessarily good board 
management for people acting the

410
00:21:54,600 --> 00:21:59,120
way that they should. 
Because when you get into a 

411
00:21:59,120 --> 00:22:02,880
climate investment and you know,
talk about this in the past, one

412
00:22:02,880 --> 00:22:05,920
of the things that you really 
have to do is understand that 

413
00:22:05,920 --> 00:22:08,640
you're involved in a very long 
time horizon gain. 

414
00:22:09,240 --> 00:22:13,720
It means this is not, you know, 
I, I've taken 1,000,000 bucks 

415
00:22:13,720 --> 00:22:16,000
and I get up a product I'm the 
Internet on AWS and I'm, you 

416
00:22:16,000 --> 00:22:19,160
know, and it's up there running 
and something wants to acquire 

417
00:22:19,160 --> 00:22:21,160
in 18 months. 
Like it's just not a thing. 

418
00:22:21,520 --> 00:22:27,240
And so when you invest in a 
client or however play, you need

419
00:22:27,240 --> 00:22:29,640
to have your head around maybe 7
to 10 years. 

420
00:22:30,080 --> 00:22:34,080
And during the seven to 10 year 
period, it's almost a guarantee 

421
00:22:34,360 --> 00:22:37,240
that there will be one of two 
cycles as you've described, 

422
00:22:37,840 --> 00:22:40,080
right. 
And so the idea, well, all of a 

423
00:22:40,080 --> 00:22:43,000
sudden everything is moving the 
other direction while you're 

424
00:22:43,000 --> 00:22:47,840
trying to prosecute a, a 
sentence 10 year plan is not 

425
00:22:47,920 --> 00:22:50,760
realistic. 
And, and in so far as your board

426
00:22:50,760 --> 00:22:53,160
or your investors are sort of 
all of a sudden lighting up to 

427
00:22:53,160 --> 00:22:56,480
that, that's as much on them as 
it is on the entrepreneur. 

428
00:22:57,760 --> 00:23:00,280
Rasheen has an interesting 
business model. 

429
00:23:00,280 --> 00:23:04,280
To me it seems like you have 
founded or Co founded several 

430
00:23:04,280 --> 00:23:05,800
companies. 
It almost seems like you 

431
00:23:05,840 --> 00:23:10,040
incubate talent and then you 
send off these, these young or 

432
00:23:10,160 --> 00:23:12,360
not always so young 
entrepreneurs off on their own 

433
00:23:12,360 --> 00:23:15,040
company journeys here. 
How do you think about this? 

434
00:23:15,120 --> 00:23:17,240
Why do you do it in this way? 
It strikes me as somewhat 

435
00:23:17,240 --> 00:23:19,520
unusual. 
Maybe it's not, but why do 

436
00:23:19,520 --> 00:23:24,280
business in this way? 
Three, well three reasons. 

437
00:23:24,840 --> 00:23:28,160
Kirsten is Jet and I met have 
affairs. 

438
00:23:28,640 --> 00:23:31,200
I always say, you know, that 
people used to ask what do you 

439
00:23:31,200 --> 00:23:32,800
do? 
I say, well, I'm, I'm an 

440
00:23:32,800 --> 00:23:35,480
entrepreneur and I'm an operator
with money. 

441
00:23:35,960 --> 00:23:38,600
I'm not a venture capitalist. 
I, I actually, I come from the 

442
00:23:38,600 --> 00:23:42,920
operating side and I firmly 
believe that operating and and 

443
00:23:42,920 --> 00:23:46,520
good operating operators are the
people who, who drive things. 

444
00:23:46,840 --> 00:23:52,240
Money is not money is a, it's a 
true, but it's necessary but 

445
00:23:52,240 --> 00:23:54,800
insufficient. 
So I think you start from the 

446
00:23:54,800 --> 00:23:56,520
operator side. 
And the second reason we do this

447
00:23:56,520 --> 00:23:59,440
is that in looking back at all 
of the investments we made at 

448
00:23:59,440 --> 00:24:03,120
USRG, which is the first private
equity firm at United, one of 

449
00:24:03,120 --> 00:24:05,920
the things that emerged was in 
almost in every case where we've

450
00:24:05,920 --> 00:24:08,880
done really well, we've been 
involved very early. 

451
00:24:08,960 --> 00:24:12,040
Sometimes we come up with the 
idea of ourselves, other times 

452
00:24:12,040 --> 00:24:15,480
kind of, you know, founder to 
come in and we'd work with them 

453
00:24:15,480 --> 00:24:20,120
surely from inception. 
And and so looking back on on 

454
00:24:20,160 --> 00:24:23,080
check on track record, it became
apparent that we're better early

455
00:24:23,080 --> 00:24:25,240
stage people that we are late 
stage project guys. 

456
00:24:25,840 --> 00:24:30,200
Now I I know how to do proper 
planes, but I realized in my 50s

457
00:24:30,200 --> 00:24:33,760
that I should focus on what I'm 
going to do, which is starting 

458
00:24:33,760 --> 00:24:35,840
voyage. 
And then and the third thing is 

459
00:24:35,840 --> 00:24:39,680
that having built a publicly 
traded software company early in

460
00:24:39,680 --> 00:24:43,000
my career and having been in the
energy business the rest of the 

461
00:24:43,000 --> 00:24:47,640
time, the amount of attention 
and time that's required to be a

462
00:24:47,640 --> 00:24:51,240
hardware company or something 
that is in the, we'll call it 

463
00:24:51,240 --> 00:24:54,400
the climbing space relative to a
sound care company. 

464
00:24:54,720 --> 00:24:56,760
It's just it's ordering 
magnitude more. 

465
00:24:56,880 --> 00:25:01,240
So you can't have like a spray 
and prey, which is thinking of 

466
00:25:01,480 --> 00:25:04,920
put, you know, 150 investments 
out and then just start seeing 

467
00:25:04,920 --> 00:25:07,040
the chain survive, which does 
work. 

468
00:25:07,080 --> 00:25:10,480
In fact, Germany and start 
actually a lot of guys have done

469
00:25:10,480 --> 00:25:13,320
that. 
That does not work in hangar. 

470
00:25:13,600 --> 00:25:19,320
And so her model is go in early,
do a few things and then working

471
00:25:19,320 --> 00:25:24,280
very hard on them until they 
started to to really catch. 

472
00:25:24,440 --> 00:25:27,440
So get give air under their ways
or whatever an LV you want to 

473
00:25:27,440 --> 00:25:29,480
use. 
And then after that we, we tend 

474
00:25:29,480 --> 00:25:32,680
to that back and don't play such
an activist role. 

475
00:25:32,960 --> 00:25:35,560
But it means that we can only 
do, you know, two or three 

476
00:25:35,560 --> 00:25:40,720
things a year, but we really 
focus on it, which means I'm not

477
00:25:40,720 --> 00:25:44,760
running a $10 billion fund 
because I can't. 

478
00:25:45,160 --> 00:25:48,760
My operating leverage is, you 
know, putting up 150 bets a year

479
00:25:48,760 --> 00:25:52,240
is not, it's just not. 
We have not found that it works.

480
00:25:54,560 --> 00:25:57,560
Does your experience lead you to
think that the capital 

481
00:25:57,560 --> 00:26:01,200
allocation model for climate 
tech and carbon removal is also 

482
00:26:01,200 --> 00:26:03,640
insufficient in some way? 
This maybe isn't purely 

483
00:26:03,640 --> 00:26:07,040
idiosyncratic to you personally.
Maybe it's a sign of a larger 

484
00:26:07,040 --> 00:26:10,040
dysfunction or inappropriate 
application. 

485
00:26:11,160 --> 00:26:13,160
Yeah. 
Actually in patch, it's really 

486
00:26:13,280 --> 00:26:20,440
there's a perfect spegway one of
the things that we have found at

487
00:26:20,440 --> 00:26:23,360
Rashidi and and I that I'm 
hoping that the world will come 

488
00:26:23,360 --> 00:26:25,400
out. 
But at least my, my view on this

489
00:26:25,400 --> 00:26:30,480
is that there's probably a 
better capital model than A2 in 

490
00:26:30,480 --> 00:26:33,920
20 closed down 10 year fund for 
climate. 

491
00:26:33,960 --> 00:26:37,520
And and the reason that that's 
the case is that most 

492
00:26:37,520 --> 00:26:41,240
investments take much longer 
than a typical software or life 

493
00:26:41,240 --> 00:26:42,600
science. 
There may be maybe some life 

494
00:26:42,600 --> 00:26:46,000
sciences for it, but they tend 
to be 7 to 10 years. 

495
00:26:46,000 --> 00:26:49,320
Every really successful our 
company we've had has been at 

496
00:26:49,320 --> 00:26:52,880
least seven years found in the 
making, which is a long, I mean,

497
00:26:53,520 --> 00:26:57,560
it's an example coming year in 
this started in 2009 and the 

498
00:26:57,560 --> 00:27:01,960
exit was in 2021. 
Wow, right. 

499
00:27:01,960 --> 00:27:05,680
So then that's the biggest and 
and there were many years where 

500
00:27:05,680 --> 00:27:08,680
David and the guys were and in 
fact, they were backed by Bill 

501
00:27:08,680 --> 00:27:12,280
Gates, who really has no time to
rise if you if you stop in 

502
00:27:12,280 --> 00:27:16,160
Piccadanga and what what that 
allows him to do or people like 

503
00:27:16,160 --> 00:27:18,960
him, right. 
So the fundamental problem is 

504
00:27:18,960 --> 00:27:22,160
that that the 2 and 20 structure
requires you to turn the money 

505
00:27:22,160 --> 00:27:28,240
so quickly that often times you 
exit when when the slope occurs 

506
00:27:28,240 --> 00:27:33,600
still pretty steep or you end up
trying to do things to make the 

507
00:27:33,600 --> 00:27:36,520
slope of the curve, the value 
curve steep that are really sub 

508
00:27:36,520 --> 00:27:39,040
optimal for the long term 
outcome of a company. 

509
00:27:40,080 --> 00:27:44,480
And so I think a much better 
model would be a formal or 

510
00:27:44,480 --> 00:27:49,720
perpetual capital law where you 
basically take in capital and 

511
00:27:49,720 --> 00:27:53,000
you invest it and you don't 
really have a time to arousal 

512
00:27:53,000 --> 00:27:55,880
other than as long as the 
company's continuing to build 

513
00:27:55,880 --> 00:27:59,760
and grow and, and for enterprise
value, you just stay with it. 

514
00:28:01,640 --> 00:28:05,440
Why did venture capital end up 
in the 10 year close fund model 

515
00:28:05,440 --> 00:28:07,760
as the shelling point? 
Like surely there's there's 

516
00:28:07,760 --> 00:28:09,840
other ways of doing things, but 
it's just the default for 

517
00:28:09,840 --> 00:28:10,560
everyone. 
Why? 

518
00:28:10,560 --> 00:28:13,640
Yeah, I'll tell. 
You why so the history of 

519
00:28:13,640 --> 00:28:16,480
venture capital is largely in 
the history of Silicon Valley, 

520
00:28:16,680 --> 00:28:20,200
right? 
And venture capital is very, 

521
00:28:20,200 --> 00:28:23,840
very good for a software model. 
And the reason is it's asset 

522
00:28:23,840 --> 00:28:26,400
like, you know, you don't need a
lot, you don't need a lot of 

523
00:28:26,400 --> 00:28:28,080
capital assets to do what you're
going to do. 

524
00:28:28,480 --> 00:28:31,200
And, and it can be, so it can be
very efficient with the mod and,

525
00:28:31,200 --> 00:28:35,880
and the marginal distribution 
cost of the next unit IS0 IEI 

526
00:28:36,320 --> 00:28:38,400
put it on AWS on the Internet 
and I served it up. 

527
00:28:38,400 --> 00:28:41,920
And there's more, more likes, 
more, you know, CPMS, all the 

528
00:28:41,920 --> 00:28:45,080
rest of that. 
So that model has been by and 

529
00:28:45,080 --> 00:28:48,480
large where people make the most
money over the last 25 years. 

530
00:28:49,080 --> 00:28:52,160
So and and what does net capital
like venture capital like large 

531
00:28:52,200 --> 00:28:55,800
then in a large can and markets 
they're like category and 

532
00:28:55,800 --> 00:28:57,240
they're like, you know, big 
demand, right. 

533
00:28:57,560 --> 00:29:01,520
So when you look at energy or 
energy transition prime, it 

534
00:29:01,520 --> 00:29:03,280
looks like it's all of those 
things. 

535
00:29:03,480 --> 00:29:05,800
It's a really big end market, 
really critical. 

536
00:29:05,800 --> 00:29:09,520
We've got to have it. 
The problem with it is that it's

537
00:29:09,520 --> 00:29:12,480
largely infrastructure based. 
It involves changing 

538
00:29:12,480 --> 00:29:13,920
infrastructure, involves 
hardware. 

539
00:29:14,240 --> 00:29:18,120
And so when the idea to start to
invest in that, it's starting to

540
00:29:18,120 --> 00:29:21,440
emerge all of the very large 
capital allocators, the 

541
00:29:21,440 --> 00:29:24,920
calipers, the calipers others 
look to their most successful 

542
00:29:24,920 --> 00:29:29,320
venture managers and said, could
you like, I loved being Kleiner 

543
00:29:29,320 --> 00:29:30,640
5. 
I did really well. 

544
00:29:30,640 --> 00:29:35,840
I was in benchmark, I killed it.
So hey guys, we, we want some 

545
00:29:35,840 --> 00:29:39,120
energy exposure. 
And my managers being who they 

546
00:29:39,240 --> 00:29:41,400
are, they were like, so you want
to give me a bunch of money that

547
00:29:41,400 --> 00:29:45,440
I can go manage. 
And, and, and so they did that. 

548
00:29:45,720 --> 00:29:51,240
And the problem with that was 
that many of the people who came

549
00:29:51,240 --> 00:29:55,200
into the first couple ways and 
continue to do this have a 

550
00:29:55,200 --> 00:30:00,000
fundamental orientation towards 
software, which is anathema to 

551
00:30:00,000 --> 00:30:03,880
how you prosecute a hardware 
business much as an 

552
00:30:03,880 --> 00:30:07,080
infrastructure business. 
And so you got a lot of people 

553
00:30:07,080 --> 00:30:09,040
raising money. 
They've told their LP's that 

554
00:30:09,040 --> 00:30:10,400
they, you know, something's 
going to happen. 

555
00:30:11,040 --> 00:30:14,480
And the LP's have been 
acclimatized to the idea of 

556
00:30:14,480 --> 00:30:16,400
short time frames because of 
software. 

557
00:30:16,880 --> 00:30:20,080
So when they don't see it that 
in energy, they start to think, 

558
00:30:20,080 --> 00:30:21,400
oh, well, maybe it isn't 
working. 

559
00:30:21,520 --> 00:30:23,200
So what is the, what does the GP
do? 

560
00:30:23,320 --> 00:30:28,560
They kind of try to speed up the
cycle and but you get a 

561
00:30:28,560 --> 00:30:31,360
mismatch. 
You get a mismatch in in how the

562
00:30:31,360 --> 00:30:35,880
grades should really occur in 
versus what you know what's been

563
00:30:35,880 --> 00:30:38,920
advertised. 
Have you had much success 

564
00:30:38,920 --> 00:30:42,520
speaking with Co investors or 
potential Co investors and LP's 

565
00:30:42,760 --> 00:30:46,040
and trying to reframe how they 
should be approaching climate 

566
00:30:46,040 --> 00:30:48,520
investments? 
Like are you able to pull them 

567
00:30:48,520 --> 00:30:49,960
out of that way of seeing 
things? 

568
00:30:51,600 --> 00:30:55,000
In certain instances, yes. 
And what I would tell you is 

569
00:30:55,600 --> 00:30:59,120
where you've seen a lot of 
people doing quite well and then

570
00:30:59,120 --> 00:31:01,520
within a lot of the listing in 
family office environments, 

571
00:31:01,520 --> 00:31:03,560
right. 
So it's a, it's a, you know, an 

572
00:31:03,560 --> 00:31:06,280
intergenerational wealth, 
someone has made a lot of money 

573
00:31:06,280 --> 00:31:09,840
doing something. 
And, and because their default 

574
00:31:09,840 --> 00:31:12,720
position is that they're quite 
wealthy, they're willing to take

575
00:31:12,720 --> 00:31:17,320
longer time horizon views on on 
kind of what can be successful. 

576
00:31:17,320 --> 00:31:21,080
And, and so their view is, look,
if, if I have like as an 

577
00:31:21,080 --> 00:31:23,560
example, if I make an investment
and it takes me 10 years, if the

578
00:31:23,560 --> 00:31:28,320
compound of any rate of return 
is, you know, 0 for a long time,

579
00:31:28,320 --> 00:31:30,280
but then it takes off and it 
goes to 25. 

580
00:31:30,280 --> 00:31:33,640
And my, you know, from beginning
to end is 15 or 20%. 

581
00:31:33,640 --> 00:31:37,720
I'm happy to wait. 
The the problem with that model 

582
00:31:37,720 --> 00:31:39,840
when you're dealing with pension
fund is the pension fund is much

583
00:31:39,840 --> 00:31:42,840
in your return needs. 
They have retirees who need 

584
00:31:42,840 --> 00:31:47,760
money now. 
And so it's been a very tough 

585
00:31:47,760 --> 00:31:52,600
market to convince the two will 
call it sort of a traditional L 

586
00:31:52,600 --> 00:31:55,400
key base that this is a model 
that they should pursue. 

587
00:31:55,800 --> 00:31:58,960
It's been much easier, I think 
for people who have 

588
00:31:58,960 --> 00:32:01,640
relationships with family 
offices and some of these sort 

589
00:32:01,640 --> 00:32:04,560
of longer dated 
intergenerational wealth 

590
00:32:04,760 --> 00:32:08,320
managers. 
What I think would be incredibly

591
00:32:08,320 --> 00:32:13,000
interesting is if we could build
a model whereby it was, it was 

592
00:32:13,000 --> 00:32:16,120
available to the general public 
to do this sort of thing. 

593
00:32:17,080 --> 00:32:19,120
And, and I mean, my car was 
actually in a fair amount of 

594
00:32:19,120 --> 00:32:20,560
time thinking about ideas like 
that. 

595
00:32:22,240 --> 00:32:25,880
In a way, like an open-ended 
fund, like a mutual fund kind of

596
00:32:25,880 --> 00:32:27,520
approach, something else. 
Yeah. 

597
00:32:28,280 --> 00:32:30,240
I think one of the one of the 
areas that that we've been 

598
00:32:30,240 --> 00:32:33,800
investigating and thinking about
is I'm going to give you just a 

599
00:32:33,800 --> 00:32:38,160
quick fun experiment. 
I gave a speech to Stanford in 

600
00:32:38,160 --> 00:32:42,000
tours of high network conference
in Stanford in 2019, where a 

601
00:32:42,040 --> 00:32:44,680
bunch of very wealthy and 
they're called ultra high net 

602
00:32:44,680 --> 00:32:47,320
worth families come from which 
each have a net worth of more 

603
00:32:47,320 --> 00:32:50,080
than 30 million. 
And they said we'd like you to 

604
00:32:50,080 --> 00:32:52,080
come up with some ideas to think
about how to invest the crime. 

605
00:32:52,400 --> 00:32:58,440
And, and what I came up with was
the idea that most families 

606
00:32:58,440 --> 00:33:03,120
spend between about 1 and 3 1/2%
of their paying on net worth on 

607
00:33:03,120 --> 00:33:06,240
insurance. 
So they're insuring, you know, 

608
00:33:06,760 --> 00:33:10,960
homes, cars, business 
interruption, you know, cash 

609
00:33:10,960 --> 00:33:12,840
out, hurricanes, all sorts of 
things because they have a lot 

610
00:33:12,840 --> 00:33:14,960
of assets and they're, and 
they're wanting to make sure 

611
00:33:14,960 --> 00:33:16,440
that they have something bad 
happens. 

612
00:33:16,440 --> 00:33:19,520
They can do that. 
So the idea that the thought 

613
00:33:19,520 --> 00:33:22,320
exercise that we went through as
we said, well, how many families

614
00:33:22,320 --> 00:33:26,360
are there globally at that point
over just about 400,000 families

615
00:33:26,360 --> 00:33:29,120
globally that have a net worth 
in excess of 39. 

616
00:33:29,200 --> 00:33:34,400
And I said, well, how much 
capital would it take, equity 

617
00:33:34,400 --> 00:33:37,920
capital would it take to build 
enough direct air capture plants

618
00:33:38,800 --> 00:33:42,480
to get from the 420 parts per 
million that we're up today down

619
00:33:42,480 --> 00:33:45,400
to 180? 
How many physical plants would 

620
00:33:45,400 --> 00:33:47,320
that take? 
And then based on the learnings 

621
00:33:47,320 --> 00:33:51,160
that I amassed from my time at 
Carbon Engineering and at 1.5 

622
00:33:52,000 --> 00:33:55,400
became up with that number. 
And then we said if all of those

623
00:33:55,400 --> 00:34:02,160
400,000 families were 
effectively donate a percentage 

624
00:34:02,160 --> 00:34:04,760
of their net worth on a manual 
basis for the next 30 years, 

625
00:34:04,760 --> 00:34:08,679
because this is kind of 2020 to 
it's the 2050 target that you 

626
00:34:08,679 --> 00:34:12,280
see people talk about a lot, 
What percentage of their net 

627
00:34:12,280 --> 00:34:17,440
worth would they need to affect 
themselves, tax themselves? 

628
00:34:17,639 --> 00:34:21,360
And it true that it's about 10 
basis points and a basis point 

629
00:34:21,360 --> 00:34:24,960
for because for you don't know 
is there's a hundred basis 

630
00:34:24,960 --> 00:34:28,360
points in every one percentage. 
So 10 basis points is 

631
00:34:28,360 --> 00:34:35,840
effectively 110th of a percent. 
So if 110th of a percent of all 

632
00:34:35,840 --> 00:34:40,920
net worth for the top 400,000 
people globally was just you did

633
00:34:40,920 --> 00:34:44,600
it every year on December 31st 
and God I a tax deduction to do 

634
00:34:44,600 --> 00:34:48,199
it, you'd have enough capital to
build every direct air capture 

635
00:34:48,199 --> 00:34:52,840
plant necessary to take us from 
420 parts per million to 180. 

636
00:34:54,520 --> 00:35:00,760
That's a model I think is 
interesting because it 

637
00:35:00,760 --> 00:35:05,200
essentially says to people you 
insured it all sorts of things. 

638
00:35:05,720 --> 00:35:08,320
Isn't it worth some percentage 
of your net worth to ensure, 

639
00:35:08,360 --> 00:35:11,320
again, I mean to future proof 
the climate so that all of this 

640
00:35:11,320 --> 00:35:14,640
wealth that you want to hand out
to future generations, it allows

641
00:35:14,640 --> 00:35:17,760
them to live in a world in which
things aren't completely out of 

642
00:35:17,760 --> 00:35:20,360
control. 
It's an insurance based argument

643
00:35:20,360 --> 00:35:24,080
and I I liked it. 
Have you socialized it much? 

644
00:35:24,200 --> 00:35:28,520
Do people like it? 
Yeah, I actually have and I have

645
00:35:28,960 --> 00:35:32,600
5 or 6 groups. 
I've done a lot of business 

646
00:35:32,600 --> 00:35:35,480
here. 
Sort of think of that and I, I 

647
00:35:35,480 --> 00:35:40,640
think it's, I, I, I think it's 
also a prong up that potentially

648
00:35:40,640 --> 00:35:44,680
is, is, has a mass market reach.
I mean, one of the ideas that I 

649
00:35:44,680 --> 00:35:49,080
often think I, I learned not too
long ago that Selena Gomez has 

650
00:35:49,080 --> 00:35:53,880
635,000,000 followers on the 
Internet. 

651
00:35:55,840 --> 00:35:58,760
And I don't really know that 
Selena Gomez, well, when I saw 

652
00:35:58,760 --> 00:36:01,760
her on, you know, whatever the 
thing something in the building 

653
00:36:01,760 --> 00:36:03,320
with Steve Martin there and 
Martin Sharp. 

654
00:36:03,800 --> 00:36:08,560
But I've, I've often thought to 
myself, what if all of these 

655
00:36:08,560 --> 00:36:15,000
people who have all this social 
attention were to say to their 

656
00:36:15,000 --> 00:36:19,440
audience, what if you guys all, 
I mean, just give you a 

657
00:36:19,440 --> 00:36:22,800
sensitive, again, if you have 
$100 million worth of net worth,

658
00:36:22,920 --> 00:36:25,560
I'm talking about 100 grand a 
year. 

659
00:36:26,000 --> 00:36:28,520
That's nothing. 
It's, it's literally, it's like 

660
00:36:29,600 --> 00:36:33,240
people for coal going to be $100
million and you're growing it at

661
00:36:33,240 --> 00:36:35,360
10% a year, you've made it 10 
million bucks and you divide 

662
00:36:35,360 --> 00:36:41,040
that by 365 days a year. 
Just the market movements are 

663
00:36:41,040 --> 00:36:43,280
like an order of magnitude 
larger than what I mean. 

664
00:36:43,280 --> 00:36:45,640
It's just, it's literally around
the error. 

665
00:36:46,560 --> 00:36:51,560
But what if Selena Gomez got on 
our platform and said I'm going 

666
00:36:51,560 --> 00:36:55,920
to commit 10 basis points of my 
network, then I'd invite you as 

667
00:36:55,920 --> 00:36:57,560
all of my followers to 
participate. 

668
00:36:58,600 --> 00:37:02,040
And I've also done that 
calculation, which is the median

669
00:37:02,120 --> 00:37:05,800
net worth in the United States 
is about $125,000. 

670
00:37:06,920 --> 00:37:11,800
If you and there's about 40% 
surveyed people in our country 

671
00:37:11,840 --> 00:37:14,000
say that they're deeply 
concerned about comment and 

672
00:37:14,000 --> 00:37:16,720
would make a financial decision 
based on that idea. 

673
00:37:17,680 --> 00:37:23,120
See, that's like, you know, 100 
million, 100 million people, 100

674
00:37:23,120 --> 00:37:27,280
million people and $125,000 * 10
basis points. 

675
00:37:27,880 --> 00:37:33,640
It's like it's about $2.3 
billion per year. 

676
00:37:34,120 --> 00:37:38,320
So if you were to do that, you'd
be the largest climate fund. 

677
00:37:39,560 --> 00:37:47,720
Like by any measure you would 
dwarf what Bill Gates and the 

678
00:37:47,720 --> 00:37:50,200
guys at Break Your Energy 
Adventures are doing. 

679
00:37:50,840 --> 00:37:54,840
Dwarf. 
So the idea is this. 

680
00:37:55,000 --> 00:37:59,200
Could you could you create 
something where the retail small

681
00:37:59,200 --> 00:38:03,520
retail participation rolled up 
into a larger and the and then 

682
00:38:03,520 --> 00:38:07,640
directed at at a perpetual 
climate problems is a is an 

683
00:38:07,640 --> 00:38:10,680
interesting idea. 
It is an interesting idea. 

684
00:38:11,080 --> 00:38:15,600
It's also intriguing to me that 
you have highlighted DAC in 

685
00:38:15,600 --> 00:38:19,840
this. 
Granted you are a very long time

686
00:38:19,840 --> 00:38:21,800
direct air capture person, but. 
Why are you? 

687
00:38:21,800 --> 00:38:24,480
Obsessed with direct air capture
of all the different pathways 

688
00:38:24,480 --> 00:38:26,920
now, Seems like you're still 
thinking about direct air 

689
00:38:26,920 --> 00:38:29,080
capture. 
You're still very much engrossed

690
00:38:29,080 --> 00:38:30,600
in it. 
Why DAC? 

691
00:38:31,800 --> 00:38:39,360
One simple reason if we were to 
magically turn off all carbon 

692
00:38:39,360 --> 00:38:43,480
emissions tomorrow. 
Then again, I'm not going to do 

693
00:38:43,480 --> 00:38:45,360
some megatons. 
I'll do it in parts per million 

694
00:38:45,360 --> 00:38:48,760
because I think most people know
about 410 parts per million. 

695
00:38:48,840 --> 00:38:51,400
I like that way too, personally.
Yeah, it's. 

696
00:38:51,600 --> 00:38:54,600
Otherwise it gets a little 
arcane in the math because it's 

697
00:38:54,600 --> 00:38:58,160
volumetric. 
There is, but assuming that, 

698
00:38:58,160 --> 00:39:02,080
that's about 3 PPM per year if 
we were to turn that off from 

699
00:39:02,080 --> 00:39:05,400
the wrong morning. 
So 0, which is where most of the

700
00:39:05,400 --> 00:39:07,320
capital has been invested the 
last 25 years. 

701
00:39:07,560 --> 00:39:16,840
Win solar on Bizol rest you 
still are by any measure 140 PPM

702
00:39:16,840 --> 00:39:18,800
too high. 
So really, and if you want to do

703
00:39:18,800 --> 00:39:25,200
3 / 140, rough math is 97% of 
the carbon that's causing the 

704
00:39:25,200 --> 00:39:30,000
problem is already out there. 
So it's a legacy problem. 

705
00:39:30,240 --> 00:39:36,760
So we need to go back and pull 
out the carbon that is the 

706
00:39:36,760 --> 00:39:41,560
legacy of 150 years. 
And even if we were to eliminate

707
00:39:41,560 --> 00:39:45,360
all the new private emissions, 
the inertia like the physical 

708
00:39:45,360 --> 00:39:50,120
inertia that's embedded in that,
in that 97% is going to make the

709
00:39:50,120 --> 00:39:53,280
problems that we're having today
and that are accelerating 

710
00:39:53,920 --> 00:39:57,800
continue for some indeterminate 
me depending on who you read, I 

711
00:39:57,800 --> 00:40:01,600
think it's probably 100 years. 
So we have to be in direct 

712
00:40:01,600 --> 00:40:03,520
aircraft business, not to say 
that there shouldn't be any 

713
00:40:03,520 --> 00:40:06,000
other things. 
But we have to be in direct air 

714
00:40:06,000 --> 00:40:09,520
capture business or or or we're 
not going to get the, we're 

715
00:40:09,600 --> 00:40:12,760
going to see the benefit that 
we're all together. 

716
00:40:14,360 --> 00:40:18,000
Relative to enhanced weathering 
or or some of the other things 

717
00:40:18,000 --> 00:40:20,960
that are happening in carbon 
removal, you're still so focused

718
00:40:20,960 --> 00:40:23,000
on direct air capture. 
It sounds like that isn't a 

719
00:40:23,000 --> 00:40:25,240
criticism either. 
I'm sure you have good reasons, 

720
00:40:25,240 --> 00:40:26,400
I just want to hear more of 
them. 

721
00:40:28,000 --> 00:40:30,720
I think it's, I thought I 
believe in enhanced weathering. 

722
00:40:30,720 --> 00:40:34,120
I mean I believe in all of it. 
I'm very much in the all of the 

723
00:40:34,120 --> 00:40:37,760
about it, but I still believe 
that as a matter of efficiency 

724
00:40:38,560 --> 00:40:43,360
directed capture plants are you 
could, you know 100 acres, you 

725
00:40:43,360 --> 00:40:45,720
can take 1,000,000 tons out per 
annum. 

726
00:40:46,520 --> 00:40:52,920
I, I challenge you to make that 
equation work at any scale of 

727
00:40:52,920 --> 00:40:57,640
that nature without, without 
land use, water use, there's a 

728
00:40:57,640 --> 00:41:00,840
whole bunch of other things. 
I, I think it's a pretty this 

729
00:41:00,840 --> 00:41:03,520
way. 
We spent 100 years using 

730
00:41:03,720 --> 00:41:05,880
mechanical and chemical 
engineering to get ourselves 

731
00:41:05,880 --> 00:41:07,320
into the problem that we 
currently have. 

732
00:41:07,800 --> 00:41:11,120
I believe that the way back out 
is with chemical and mechanical 

733
00:41:11,120 --> 00:41:13,800
engineering. 
I believe that nature will do 

734
00:41:13,800 --> 00:41:18,000
that will fix the problem, but 
not in a time frame that will be

735
00:41:18,000 --> 00:41:21,280
acceptable to most people. 
But if you, if you, you say I 

736
00:41:21,280 --> 00:41:23,600
have 1000 years to fix the 
problem, just let the trees 

737
00:41:23,600 --> 00:41:27,800
drop, it's fine. 
But if you're worried about 50 

738
00:41:27,800 --> 00:41:30,200
to 100 years, you need a 
chemical and the chemical 

739
00:41:30,200 --> 00:41:34,080
solution and DAC is the best. 
I, I, well, as a parenthetic 

740
00:41:34,080 --> 00:41:38,480
thing, I follow very closely 
with David Keith and the guys in

741
00:41:38,480 --> 00:41:41,720
geoengineering and, you know, 
aerosol, tractoric aerosol 

742
00:41:41,720 --> 00:41:44,080
injections. 
I, I very much believe that that

743
00:41:44,080 --> 00:41:50,720
probably will be used and, and I
think of that as the Tylenol of 

744
00:41:50,760 --> 00:41:52,560
climate change, which is we're 
probably going to have to take 

745
00:41:52,560 --> 00:41:55,440
some Tylenol to keep the fever 
down, but we're going to have to

746
00:41:55,440 --> 00:41:59,360
continue to use director capture
and other mechanisms to reduce 

747
00:41:59,360 --> 00:42:02,840
the CO2 overtime and and maybe 
to bring it all the way back to 

748
00:42:02,840 --> 00:42:05,840
where we're starting. 
And I think that the financial 

749
00:42:05,840 --> 00:42:10,440
mechanism to make that latter 
piece work is much closer to a 

750
00:42:10,440 --> 00:42:17,160
perpetual capital model than it 
is a 2 and 20 closed 10 year 

751
00:42:17,160 --> 00:42:20,120
fund. 
Can you explain more what a 

752
00:42:20,120 --> 00:42:22,880
perpetual capital model is? 
I think that's probably also a 

753
00:42:22,880 --> 00:42:27,760
new term. 
Yeah, a perpetual capital model 

754
00:42:27,760 --> 00:42:31,440
is, is pretty simple and it's 
the way that like a like a 

755
00:42:31,760 --> 00:42:34,800
family, right, which are 
intergenerational family. 

756
00:42:35,280 --> 00:42:40,280
So he simply says, as I make 
province, I, I simply just 

757
00:42:40,280 --> 00:42:44,920
continuously roll them back into
the vehicle to make more and 

758
00:42:44,920 --> 00:42:46,680
more and more and more and 
fasteners. 

759
00:42:46,680 --> 00:42:53,480
So let's say, you know, I'm the 
patriarch of a family and I buy 

760
00:42:53,480 --> 00:42:56,160
a building Freddy. 
Well, when the debt pays down on

761
00:42:56,160 --> 00:42:58,080
that building and I have lots of
free cash flow. 

762
00:42:59,040 --> 00:43:01,920
If I have a perpetual view on 
real estate, I just buy another 

763
00:43:01,920 --> 00:43:04,280
building. 
And, and I never and I never 

764
00:43:04,280 --> 00:43:06,440
saw. 
And if you look at how like as 

765
00:43:06,440 --> 00:43:09,320
an example, some of the biggest 
real estate empires in the world

766
00:43:09,320 --> 00:43:12,240
have been built, is that the 
family just, you know, when 

767
00:43:12,240 --> 00:43:14,320
interest rates go down, they 
refinance the building, they buy

768
00:43:14,320 --> 00:43:16,800
another building and they just 
keep building forever. 

769
00:43:17,360 --> 00:43:21,840
I believe that that's the model 
that will have to be used for 

770
00:43:22,040 --> 00:43:25,200
director capture assets and 
other carbon removal assets and 

771
00:43:25,200 --> 00:43:26,920
the technologies that go into 
them. 

772
00:43:27,440 --> 00:43:30,840
Because we have to look at this 
as if this is 100 year problem 

773
00:43:31,320 --> 00:43:35,000
and we need to have 100 year or 
longer time horizon in terms of 

774
00:43:35,000 --> 00:43:38,080
how we allocate capital and how 
we measure progress. 

775
00:43:39,080 --> 00:43:42,400
That as long as we're making 
progress and still relatable and

776
00:43:42,400 --> 00:43:45,320
moving the ball forward, then 
effectively there's no 

777
00:43:45,320 --> 00:43:49,760
distribution, we're just going 
to grow forever, right? 

778
00:43:50,200 --> 00:43:56,320
And that if you look at the way 
that if you want to think of, I 

779
00:43:56,320 --> 00:44:00,120
think of carbon assets as a form
of national wealth or of global 

780
00:44:00,120 --> 00:44:05,120
wealth, if we want to build the 
global wealth all counted the 

781
00:44:05,120 --> 00:44:09,160
Maple, we need to view it as if 
it's not just a one and done 

782
00:44:09,160 --> 00:44:11,120
thing, which is, you know, 
campers puts in their money and 

783
00:44:11,120 --> 00:44:13,360
take it off and then they go 
allocate it something else. 

784
00:44:13,360 --> 00:44:17,200
If you say no, everybody who's 
invested in this is simply 

785
00:44:17,200 --> 00:44:20,720
saying, I'm going to keep my 
capital in this lane forever, 

786
00:44:22,920 --> 00:44:25,760
right? 
And that's why a smaller amount 

787
00:44:26,160 --> 00:44:28,680
is important because you would 
never say to someone who's 

788
00:44:28,680 --> 00:44:32,040
reasonable, hey, give me 10% in 
net worth and I'm going to put 

789
00:44:32,040 --> 00:44:35,600
it in something you can never 
take out because you might need 

790
00:44:35,600 --> 00:44:38,040
the money. 
But if you get large enough 

791
00:44:38,040 --> 00:44:42,320
group of people with a small 
enough commitment, that equals a

792
00:44:42,320 --> 00:44:44,320
large number. 
And then once that number is 

793
00:44:44,320 --> 00:44:49,600
into that mode, it compounds and
grows in perpetuity. 

794
00:44:50,160 --> 00:44:52,960
And, and that, in my opinion, is
how we're going to generate 

795
00:44:52,960 --> 00:45:00,680
enough carbon wealth, cover mule
wealth to just, you know, I, I 

796
00:45:00,680 --> 00:45:04,560
see a world when I'm logged on 
where there's thousands of 

797
00:45:04,560 --> 00:45:10,720
carbon assets removing carbon in
all forms that they're owned 

798
00:45:11,360 --> 00:45:16,040
effectively for the public good 
in, in, in, in perpetual trust. 

799
00:45:16,120 --> 00:45:18,640
And by the way, they're example 
in this Ross, I mean, you have 

800
00:45:18,640 --> 00:45:22,280
families in England and people 
set up perpetual trust for the 

801
00:45:22,280 --> 00:45:25,000
benefit of the fame. 
I'm just saying let's port that 

802
00:45:25,000 --> 00:45:29,200
model for each or being favored 
like the the family that is 

803
00:45:29,200 --> 00:45:30,560
every night. 
Like the whole world. 

804
00:45:33,160 --> 00:45:35,040
Interesting. 
Well, I hope that works. 

805
00:45:35,040 --> 00:45:36,960
It would certainly be better 
than the pressures that one 

806
00:45:36,960 --> 00:45:40,840
faces. 11 takes venture dollars.
I have a question about the 

807
00:45:40,840 --> 00:45:43,280
future of DAC. 
One of the old bites I used to 

808
00:45:43,280 --> 00:45:45,360
hear a lot about. 
I hear less about it these days.

809
00:45:45,360 --> 00:45:48,160
I wonder if it's been settled, 
and maybe I missed it, but do 

810
00:45:48,160 --> 00:45:51,000
you suspect that the future of 
direct air capture is 

811
00:45:51,000 --> 00:45:53,920
distributed or centralized? 
Centralized. 

812
00:45:54,720 --> 00:45:56,320
Centralized. 
I sort of figured you probably 

813
00:45:56,320 --> 00:45:59,520
went that way, the oil and gas. 
Big is beautiful, big is 

814
00:45:59,560 --> 00:46:05,520
beautiful now. 
Now I will say I think that the 

815
00:46:05,680 --> 00:46:09,120
construction of those 
centralized plants is margin 

816
00:46:10,680 --> 00:46:16,240
manufactured, not stable. 
So small is beautiful in terms 

817
00:46:16,240 --> 00:46:19,640
of the building blocks, but the 
actual configuration of the 

818
00:46:19,640 --> 00:46:22,440
plants largely as much better. 
And and that should it's like 

819
00:46:22,440 --> 00:46:27,280
basic unit economics because if 
I can centralized all of that 

820
00:46:27,280 --> 00:46:31,040
collection in a single spot, the
shared services, whatever they 

821
00:46:31,080 --> 00:46:35,400
are, the electricity, the water,
all the rest of that are are 

822
00:46:35,400 --> 00:46:39,320
better distributed across now 
200 than say 20. 

823
00:46:40,360 --> 00:46:43,560
But the manufacturing will be 
much and in that respect small 

824
00:46:43,560 --> 00:46:45,240
will be beautiful. 
What? 

825
00:46:46,480 --> 00:46:49,320
Do you think will happen in the 
fight between electrochemistry 

826
00:46:49,320 --> 00:46:52,240
liquid and solid sorbents? 
What broad pathways here do you 

827
00:46:52,240 --> 00:46:53,600
think are going to be the big 
winners? 

828
00:46:57,000 --> 00:47:03,440
I think OK, so I I seek to leave
have been been with the 

829
00:47:03,560 --> 00:47:07,000
Charmies. 
I think they all of them have 

830
00:47:07,000 --> 00:47:09,960
their limitations. 
I think some of the limitations 

831
00:47:09,960 --> 00:47:13,280
are are greater, greater 
limitations than others. 

832
00:47:14,560 --> 00:47:17,680
I believe in liquid survey, but 
I believe that one of the great 

833
00:47:17,960 --> 00:47:22,720
rate limiters will be how water 
is consumed and air produced or 

834
00:47:22,720 --> 00:47:26,840
used in in process. 
So I think one of the great, 

835
00:47:26,960 --> 00:47:28,960
great limiters the potentially 
of liquid challenges is the 

836
00:47:28,960 --> 00:47:32,840
amount of consumption of water. 
People are working on that often

837
00:47:32,840 --> 00:47:35,840
definitely working on that. 
I think solid servants are 

838
00:47:35,840 --> 00:47:39,120
interesting but require a 
considerable Nike heat. 

839
00:47:39,120 --> 00:47:42,440
People are working on that. 
I'm talking my own book here. 

840
00:47:42,840 --> 00:47:45,640
I, I very much believe in 
moisture sling. 

841
00:47:46,520 --> 00:47:49,280
We're investors in, you know, 
very early investors in a 

842
00:47:49,280 --> 00:47:52,480
company called Avnos that 
basically produces water as a 

843
00:47:52,480 --> 00:47:54,680
byproduct of its direct air 
capture or consumption. 

844
00:47:55,480 --> 00:47:58,200
And I think that there are 
limited places where 

845
00:47:58,200 --> 00:48:01,960
electrochemistry will work. 
I will tell you that we having 

846
00:48:02,320 --> 00:48:06,040
built what is invested in 
creating is now the they're the 

847
00:48:06,040 --> 00:48:09,840
first or second largest D set of
company membrane company in the 

848
00:48:09,840 --> 00:48:13,600
world have real questions about 
ocean based stuff, not because 

849
00:48:13,600 --> 00:48:16,040
of the electric chemistry, but 
because of the amount of 

850
00:48:16,040 --> 00:48:18,560
physical water that needs to be 
moved. 

851
00:48:19,680 --> 00:48:22,040
Again, the electric empty works 
for sure. 

852
00:48:22,520 --> 00:48:25,560
So that's a long way to the 
answer, but I think all of them 

853
00:48:25,560 --> 00:48:28,160
work. 
All of them have distinct 

854
00:48:28,160 --> 00:48:31,240
limitations. 
I think water and electricity 

855
00:48:31,240 --> 00:48:32,760
consumption are the two big 
ones. 

856
00:48:33,200 --> 00:48:35,600
They're probably the the no 
problematic. 

857
00:48:37,040 --> 00:48:39,400
So I think it's probably like 
Harvin and Winster. 

858
00:48:39,400 --> 00:48:41,920
Sonyer, if you put it down and I
had those would be mine too. 

859
00:48:42,080 --> 00:48:48,920
Those are my 2 bets, yeah. 
We'll see if someone was 

860
00:48:48,920 --> 00:48:51,520
listening and they work at a 
family office or they're part of

861
00:48:51,520 --> 00:48:53,600
a family that has 
intergenerational wealth in this

862
00:48:53,600 --> 00:48:55,000
way. 
Do you want them to get in touch

863
00:48:55,000 --> 00:48:56,680
with you? 
Are you ready for them to knock 

864
00:48:56,680 --> 00:48:57,240
on? 
Your door? 

865
00:48:57,600 --> 00:49:02,520
Absolutely. 
Jim dot McDermott at 

866
00:49:02,520 --> 00:49:10,520
rasheen.com, Jin dot MCDERNOTT 
at RUSHEN. 

867
00:49:11,720 --> 00:49:17,840
Yeah, I'm, I'm very interested 
in those types of conversations 

868
00:49:17,840 --> 00:49:20,560
that people want to have them. 
Thank you for being here, Jim. 

869
00:49:20,560 --> 00:49:23,360
I love being able to ask all 
these questions of you. 

870
00:49:23,640 --> 00:49:25,600
You held your own. 
Thanks for teaching me all of 

871
00:49:25,600 --> 00:49:27,960
those things. 
Thanks a bunch for having me 

872
00:49:27,960 --> 00:49:28,920
Ross. 
I really appreciate it.

