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You're listening to the 
Reversing Climate Change podcast

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by the team at NORI, the Carbon 
Removal Marketplace. 

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This is a show about the 
innovators and entrepreneurs 

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developing solutions to climate 
change. 

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Hello and welcome to the 
Reversing Climate Change podcast

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with Nori. 
I'm Ross Kenyon. 

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I'm the head of Creative and 
Marketing here and one of the 

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cofounders. 
Nori is a carbon removal 

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marketplace based in Seattle, WA
and a couple hours South of us. 

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Is an alumni Wendy Owens, CEO 
and founder of Hexus Biomass. 

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Wendy, you were on the show 
several years ago pre COVID. 

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It was in our old office. 
I must be like 2019 or 

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something. 
Yeah, I think that was what it 

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was. 
Yeah, and then we ran into each 

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other at Ted Countdown in 
Detroit and thought we should 

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really do an update and learn 
what HEXUS is is up to. 

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Don't worry if you're listening 
and you haven't heard that show,

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it'll reference it, but you 
don't need to have listen to it 

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for this to be accessible to 
you, so. 

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A lot of prologue there. 
Welcome, Wendy. 

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Thank you, Ross. 
I really enjoyed getting down to

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see your test field. 
I enjoyed getting to see the 

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Hexis lab and see what you're 
working on. 

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As someone who doesn't have a 
material reality focus, it's 

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nice to actually see people 
working on problems like that. 

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Yeah, it's it's something that I
think, you know we we need now 

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is is new types of raw material 
that are more sustainable than 

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what we have access to 
currently. 

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So I I appreciate you taking the
time to come down and visit. 

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I have a thesis for why raw 
materials do get less focused. 

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Perhaps one is that it sounds 
very Soviet to me. 

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You know, it sounds just like 
the idea of like we must 

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increase iron output or 
something like that. 

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Sounds like it's something that 
some commissar would say. 

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That's a silly reason, but also 
a true reason. 

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But I think software, and the 
way that software is funded and 

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makes people wealthy, has 
distorted our sense of time with

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regard to building new things. 
I think people expect that if 

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you build a really cool 
prototype, you get some users. 

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Your software company could 
become a Unicorn very quickly. 

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And there's this drive for 
software to do everything. 

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That's how to say that software 
isn't powerful and important. 

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But it certainly is much slower 
to work with things like 

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material science, biology, 
chemistry. 

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Am I on to something there? 
Am I reading too much into this?

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No, you're absolutely right. 
It's not something that normally

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happens that we come up with a 
new raw material. 

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You know, the 50s in the plastic
era, you know, that was new raw 

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materials for that rubber. 
Before that, of course, we had 

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lots of wood. 
So integrating a new raw 

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material into the existing 
supply chain is it takes a 

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little bit of effort and a 
little bit of time. 

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But right now with this new 
bioeconomy, let's just call it, 

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it's really commodities based. 
So we're looking at changing the

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way we use plastic and using 
less of it, using more 

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sustainable materials. 
There's this whole question 

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about wood as a raw material and
its value and cutting trees and 

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deforestation and so forth. 
So I think it's relevant to look

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at this. 
We have to look at this economy 

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in a different way than we 
looked at more of the high tech 

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economy with software and such. 
No, it's not going to move as 

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quickly, but we are, you know, 
focused nonetheless on making up

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a big or a bigger impact than 
maybe a piece of software could.

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How much of this bioeconomy 
involves replacing? 

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Costly or environmentally 
damaging practices with some 

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plug and play better solution. 
How much of it is creating an 

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entirely new category? 
I'm sure for some applications 

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it's one, for others it might be
the other. 

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What do you think? 
Yeah. 

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You know honestly in order to be
successful when you look at 

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history especially with these 
raw materials, you need to have 

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a situation that you're making 
use of the existing billion 

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dollars, trillion dollars worth 
of manufacturing infrastructure 

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that exists. 
So you need to have a solution 

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that doesn't require someone to 
change their light fixture to 

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use your new light bulb. 
And that's not just in case of 

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raw materials, but just for 
light bulbs and light fixtures 

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as well when you look at it that
way. 

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So it's there are new materials 
that could have new 

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applications, but our focus 
specifically is on integrating 

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into existing industries and 
their existing manufacturing 

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systems and that then will 
accelerate adoption and then 

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allow us to move into new 
applications as well. 

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I think that's a nice general 
foundation setting for the space

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as a whole and surely there's 
more to say, but it's probably a

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good time to reintroduce Hexas 
biomass, how you started what 

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you're working on, what's unique
about you relative to other 

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biomass innovators? 
Sure. 

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So let's see Hexas biomass in 
general. 

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We produce a plant based fiber 
that is a replacement or 

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substitute for fossil fuel based
fibers and also for wood. 

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And we can also supplement those
so we don't have to get rid of 

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them all completely because wow,
those are that's a lot of raw 

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material around the world to 
replace. 

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So supplementing is also an 
option. 

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So our fiber is called 
Xanofiber. 

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It's a carbon negative fiber. 
If we grow it from a giant 

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perennial grass we call 
Xanograss that we developed here

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and that Xanograss will 
sequester carbon significant 

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amount over a ton of carbon 
below ground every year and we 

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can plant it once and then grow 
this plant for 15 to 20 years. 

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I actually saw the wild version 
of the plant that I've developed

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Xanograss from WOW back almost 
10 years ago. 

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And I just looked at it from a a
structural applications 

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perspective, So things like 
potentially building materials 

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and and furniture and so forth 
because it had just this great 

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fiber profile. 
So with my background in 

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materials engineering and 
biotech, I just couldn't get it 

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out of my head and I thought, 
well, this is something that I 

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want to do, something that can 
have that big major impact, not 

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that I was looking for that. 
I just thought I don't like to 

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see trees cut down to the point 
where we're making toothpicks 

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and things like that out of 
them. 

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And it'd be nice to have fewer 
plastic material produced 

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products. 
So it took about five years to 

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develop our, our technologies 
including the plants and we do 

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the propagation of this plant, 
it's sterile, there are no 

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seeds, so it's not invasive. 
The production capabilities then

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we're harvesting of it and then 
post harvest processing into 

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chips and strips and and 
grinding it up into sort of a 

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flower even depending on the 
application it's going into and 

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then you know specific 
applications that this we might 

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be using it into investigating 
those. 

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So that's that's where we 
started and now we're in the 

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process of real 
commercialization takes a little

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like you said a little while to 
get there as a as a raw material

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that I guess deep tech product 
and we are, we have pilot 

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agreements in several different 
industries, we have grants and 

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so forth. 
So we're really moving this 

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forward now, really off to the 
races. 

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One thing that you've mentioned 
too, this is on the original 

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podcast is that it actually 
grows on marginal land because 

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one of these super old fights 
that happens while I'm 

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introducing this in exactly the 
same way as the other podcast, 

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one of these classic fights 
about biomass is how much land 

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is going towards growing a food 
and how much of it is going 

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towards fiber or ethanol or 
something like that and how that

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impacts food politics and people
getting enough food to eat and 

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things like that. 
But. 

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Your approach to biomass has 
xenograss growing on marginal 

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lands that would not otherwise 
be farmed. 

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Is that right? 
That's correct. 

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So around the world they're over
208,000,000 acres of just 

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abandoned farmland. 
That's just abandoned farmland. 

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And one of the reasons people 
are abandoning farmland is 

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because they we've overused 
fertilizers, we've depleted the 

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the groundwater, so there's not 
enough water there and yet this 

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farmland is just sitting there 
topsoil is washing away. 

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The rural communities in which 
it sits are not benefiting from 

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it at all. 
Property values have gone down. 

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So when you look at that 
situation, you say, OK, wait a 

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minute, yes, we still have 
valuable farmland out there 

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where food is growing, but we 
have a significant amount of 

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land, whether it's farmland or 
old sugar cane plantations, old 

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tea plantations, strip mines 
where that land is not being 

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utilized, there's no monetary 
incentive to revitalize it. 

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And then but if you have a 
product like ours where we can 

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utilize that land and in 
utilization of that land 

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sequester carbon but also 
rebuild that topsoil and rebuild

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the soil and the soil Biome and 
add nitrogen to the soil. 

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Just with this one plant, the 
root system goes so deep that 

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we're we can break up hard pack 
and this plant is wonderful. 

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Xanagraphs will actually create 
its own Biome for soil to have a

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symbiotic relationship with the 
bacteria and fungi there, so 

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creating its own little 
ecosystem. 

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So we feel that if you have 
deteriorated land and we can use

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it and we can turn it into 
valuable land again, that can be

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either used again for food 
crops, reused for rewilding and 

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replanting of native species, or
some of it even used for housing

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and housing relief on that. 
But if we're revitalizing those 

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rural communities, creating jobs
and building up that economy 

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again, we're feel like we're 
doing the right thing by people.

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Are there many competitors or 
peers of yours who are working 

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on similar biological entries 
into this space? 

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There are some people who are 
working on specific biomass, 

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competing biomass with ours. 
So that would be things like 

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Miscanthus and switch grass and 
hemp, Napier grass and and also 

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some agricultural residuals. 
But we'll keep those separate 

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because that's not purposefully 
grown. 

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We're we're considered what's 
called a purposefully grown 

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crop. 
So there are some, yes. 

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How does, how does Hexis fare 
xenograss fare in the trade-offs

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against some of these other 
approaches? 

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So first one of the things that 
I realized and looking back at 

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sort of historically at the the 
fiber, raw material fiber 

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industry is that it's fairly 
disjunct in that you might have 

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a farmer who grows and then a 
middle person who who sells and 

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then that gets sold again on the
spot market and there's just a 

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lot of players. 
So the first thing we did was 

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streamline that and have a fully
integrated supply chain which 

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starts with us putting those 
plants in the ground to the 

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formatting of the fiber. 
So that's different for us and 

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that keeps our cost very 
straightforward and our 

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customers like that because they
know exactly what the pricing is

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going to be and it's not going 
to fluctuate like we had would 

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fluctuate so much during the 
COVID years. 

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Secondly, we produce a 
significant amount of more 

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biomass. 
We produce significantly more 

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biomass on a per acre basis than
these other competing biomass 

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products. 
So that makes this very land use

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efficient. 
For example, we can produce 20 

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to 25 dry tons of biomass on an 
acre whereas mescanthus it may 

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be 15 and switch grass 5, hemp 
maybe 7. 

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So significantly more. 
That makes us much more 

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efficient in use of inputs, less
water, less labor, less use of 

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you know tractors and fossil 
fuel based machinery that we 

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currently have to use. 
So that that that's that's where

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a big differentiator for us is 
just the efficiency of 

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production. 
I have such a a basic and kind 

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of weird question. 
Remember, this is a a topic of 

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debate among early scientists. 
We're trying to figure out where

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biomass comes from. 
Like, does it come from water? 

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Does it come from the soil? 
Is it synthesized out of the air

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somehow? 
But where? 

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Where is all that extra tonnage 
coming from? 

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Is that a crazy question? 
No, I would say that's coming 

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from all those things. 
I mean you think about the plant

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as a living thing just like us. 
And we, we have building blocks 

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which are essentially the same 
as plants, but you know, we need

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to eat to survive. 
And and these plants, these 

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plants that we grow in terms of 
xenograss, they use a lot of 

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photosynthetic energy. 
So they spread their leaves out 

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in order to generate the energy 
necessary to grow so much 

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material over a shorter period 
of time. 

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And like I said, they create 
their own soil Biome to support 

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that production and have a 
symbiotic relationship with that

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that Biome yet using less water 
than other plants in production.

228
00:13:00,090 --> 00:13:02,410
So, yeah, it's a combination of 
all those elements coming 

229
00:13:02,410 --> 00:13:05,210
together in just this remarkable
plant. 

230
00:13:06,010 --> 00:13:09,890
Is it possibly related to its 
sterility and that it isn't 

231
00:13:09,890 --> 00:13:14,170
spending much in terms of 
resources for reproduction? 

232
00:13:16,290 --> 00:13:18,490
Yes. 
So it wouldn't create like, you 

233
00:13:18,530 --> 00:13:21,850
know, it's in the same family as
corn and bamboo for example. 

234
00:13:21,850 --> 00:13:24,170
And you know bamboo can grow 
very quickly as well. 

235
00:13:24,410 --> 00:13:28,210
So neither xenograss or bamboo 
produce a fruit like a like corn

236
00:13:28,210 --> 00:13:29,970
would. 
And then it also doesn't produce

237
00:13:29,970 --> 00:13:36,690
any seeds, so there's no need to
expend energy on reproduction at

238
00:13:36,690 --> 00:13:37,250
all. 
So. 

239
00:13:39,490 --> 00:13:41,850
This kind of hurt my brain to 
think about, and you showed me 

240
00:13:41,850 --> 00:13:46,570
some of these reproductive nodes
on the segments of the 

241
00:13:46,570 --> 00:13:48,930
zanograss. 
But how do you? 

242
00:13:48,970 --> 00:13:51,730
Because I know you're involved 
in in some sort of selective 

243
00:13:51,730 --> 00:13:53,650
breedings. 
You're you're searching for 

244
00:13:53,650 --> 00:13:56,970
traits, you're breeding for 
traits, yet this isn't a plant. 

245
00:13:56,970 --> 00:13:59,770
That is. 
What's the opposite of sterility

246
00:13:59,770 --> 00:14:00,730
here? 
Fecundity. 

247
00:14:01,010 --> 00:14:03,650
It isn't naturally. 
Second God, is that even? 

248
00:14:03,650 --> 00:14:04,890
Is that the right way to say 
that? 

249
00:14:05,650 --> 00:14:07,570
How do you, how do you breathe 
in a plant that doesn't 

250
00:14:07,570 --> 00:14:11,210
seemingly want to? 
Well, you know, it's interesting

251
00:14:11,210 --> 00:14:15,490
that with this plant we'll 
select those those plants that 

252
00:14:15,490 --> 00:14:20,770
are working really well with the
soil to be high producers in 

253
00:14:20,770 --> 00:14:24,250
terms of biomass volume, right. 
And therefore, if they're 

254
00:14:24,250 --> 00:14:26,610
working well with that soil, 
then it's likely they'll work 

255
00:14:26,610 --> 00:14:29,330
well within the same similar 
type of soil somewhere else. 

256
00:14:30,010 --> 00:14:33,530
Now the this plant also, again I
keep going back, but it does 

257
00:14:33,530 --> 00:14:36,450
have this relationship with the 
bacteria and the Biome, the 

258
00:14:36,450 --> 00:14:39,980
fungi and the soil that also 
will help it turn off and on 

259
00:14:39,980 --> 00:14:45,620
genes, what are called alleles 
in the plant to help it work 

260
00:14:45,620 --> 00:14:48,340
best in the environment in which
it's living. 

261
00:14:48,340 --> 00:14:52,220
So it can live in some fairly 
harsh environments, but it's 

262
00:14:52,540 --> 00:14:55,500
that really cool relationship 
that plants have with one 

263
00:14:55,500 --> 00:14:58,220
another, just like trees have 
with one another where they help

264
00:14:58,220 --> 00:15:01,300
each other out. 
Where does the carbon removal 

265
00:15:01,620 --> 00:15:05,980
portion of this come in? 
There's really two places. 

266
00:15:06,560 --> 00:15:10,840
One is in the stock material, so
that above ground material and 

267
00:15:10,840 --> 00:15:18,360
if that then you know, has about
48 to 49.2% carbon in that stock

268
00:15:18,360 --> 00:15:21,200
material. 
Then if that material is used 

269
00:15:21,200 --> 00:15:25,680
for engineered lumber, for fiber
board, for materials that are 

270
00:15:25,680 --> 00:15:30,480
going to be long lived in 
utilization, then you get that 

271
00:15:30,840 --> 00:15:34,930
level of carbon sequestration. 
So that's about 12 to 12 1/2 

272
00:15:34,930 --> 00:15:38,770
tons of carbon in the stock 
material on a per acre basis. 

273
00:15:38,770 --> 00:15:41,570
It could be more depending if 
we're growing in a warmer 

274
00:15:41,570 --> 00:15:43,410
climate, we'll get even more 
material grown. 

275
00:15:44,090 --> 00:15:47,570
And then underground is the 
other place where we see carbon 

276
00:15:47,570 --> 00:15:52,210
storage and we are working on 
that underground carbon storage 

277
00:15:52,210 --> 00:15:54,410
to really understand how that 
functions. 

278
00:15:55,130 --> 00:15:58,810
We know that the roots for 
xenografts will go deeper than 

279
00:15:58,810 --> 00:16:03,610
60 centimeters, which should 
provide some level of permanence

280
00:16:03,610 --> 00:16:07,290
and stability within the soil. 
And then that upper, you know, 

281
00:16:07,410 --> 00:16:11,570
zero to 30 plus soil is alive, 
It's going to move around, it's 

282
00:16:11,570 --> 00:16:15,570
going to shift things around. 
So we are working with the USDA 

283
00:16:15,850 --> 00:16:19,210
on one of the research farms to 
study exactly what happens in 

284
00:16:19,210 --> 00:16:23,490
that upper level of soil and 
what the degree of permanence 

285
00:16:23,490 --> 00:16:28,060
might be there. 
And which of the applications 

286
00:16:28,060 --> 00:16:33,060
are you actively investigating 
right now for the above ground 

287
00:16:33,060 --> 00:16:36,940
biomass that you're producing? 
I can see so many applications 

288
00:16:36,940 --> 00:16:42,260
for this to swap in for less 
environmentally friendly assets.

289
00:16:44,070 --> 00:16:45,550
Yeah. 
So like like we were looking at 

290
00:16:45,550 --> 00:16:49,070
the lab, there's certainly the 
the fiber boards where you have 

291
00:16:49,070 --> 00:16:52,590
a lot of wood used for particle 
board production for furniture 

292
00:16:52,590 --> 00:16:56,750
and and molding and and so and 
then medium density fiber board.

293
00:16:56,870 --> 00:16:59,230
High density fiber. 
It's used for that now when 

294
00:16:59,230 --> 00:17:02,670
people make it wood. 
So there's they use. 

295
00:17:02,670 --> 00:17:04,910
Some places are using whole 
logs. 

296
00:17:05,349 --> 00:17:10,410
They're also using residuals 
from timber mills and some 

297
00:17:10,410 --> 00:17:13,170
places are also using what's 
called construction waste. 

298
00:17:13,170 --> 00:17:15,650
So wood from construction waste 
that might have nails and things

299
00:17:15,650 --> 00:17:19,089
like that in there, but there 
still is some virgin wood being 

300
00:17:19,089 --> 00:17:22,569
used no matter where you are to 
produce that kind of those kind 

301
00:17:22,569 --> 00:17:26,010
of fiber boards. 
So we can be the alternative to 

302
00:17:26,010 --> 00:17:29,010
that virgin wood in in these 
applications. 

303
00:17:30,010 --> 00:17:32,690
The same thing with the pulp 
applications, whether it's for 

304
00:17:32,690 --> 00:17:36,410
paper or for packaging or for 
direct or for multiple packaging

305
00:17:36,410 --> 00:17:39,240
as well. 
We can be that replacements for 

306
00:17:39,240 --> 00:17:42,040
wood and wood residuals in those
applications as well. 

307
00:17:43,360 --> 00:17:47,280
And is this wood typically 
coming from, I mean, this isn't 

308
00:17:47,280 --> 00:17:51,440
some 400 year old cedar that's 
being cut down. 

309
00:17:51,440 --> 00:17:55,440
It's oftentimes coming from a 
tree farm, I would guess, right.

310
00:17:57,560 --> 00:18:00,200
Yeah. 
So you have farms specifically 

311
00:18:00,200 --> 00:18:02,240
in particularly in the 
Southeastern United States for 

312
00:18:02,240 --> 00:18:07,430
example, where they're farming 
trees specifically for timber 

313
00:18:07,550 --> 00:18:09,590
and then for turning into 
lumber. 

314
00:18:09,870 --> 00:18:11,630
And then there's a lot of 
residual from that. 

315
00:18:12,190 --> 00:18:16,190
The biggest struggle with the 
repeated cutting of trees and 

316
00:18:16,190 --> 00:18:18,830
tree farms and such is when you 
get a monocrop, right. 

317
00:18:18,830 --> 00:18:22,710
You get the same tree over and 
over in a perfect rose and you 

318
00:18:22,750 --> 00:18:26,470
also then the soil gets depleted
because you're not growing a 

319
00:18:26,470 --> 00:18:32,990
diverse set of of plants, 
grasses and etcetera, fungi and 

320
00:18:32,990 --> 00:18:36,000
so forth in in these settings. 
So that that's one of the 

321
00:18:36,000 --> 00:18:39,560
struggles with the constant 
farming of trees, let's say. 

322
00:18:39,920 --> 00:18:43,280
So what they're not adding as 
much as it has to be taken away 

323
00:18:43,280 --> 00:18:46,360
to put that new little tree in 
the ground and get it up to up 

324
00:18:46,360 --> 00:18:48,680
to size. 
So that's one of the struggles 

325
00:18:48,680 --> 00:18:50,960
with these farms. 
But there are lots of places 

326
00:18:51,480 --> 00:18:55,840
unlike the US that don't have a 
lot of access to trees and to 

327
00:18:55,840 --> 00:18:59,230
wood. 
So in those locations you may 

328
00:18:59,230 --> 00:19:02,710
see more cutting of trees that 
are very, very valuable and have

329
00:19:02,710 --> 00:19:06,510
a very significant impact on the
ecosystems there. 

330
00:19:06,830 --> 00:19:10,430
So if we can replace any use of 
those trees looking outside the 

331
00:19:10,430 --> 00:19:15,150
US, then we can be valuable in 
those systems for building 

332
00:19:15,150 --> 00:19:20,270
materials for fuels, liquid 
biofuels for example, for like 

333
00:19:20,270 --> 00:19:22,310
in pulp and paper, for even 
textiles. 

334
00:19:22,310 --> 00:19:25,390
So lots of applications where we
can come in and and make a 

335
00:19:25,390 --> 00:19:27,990
difference. 
What do you think will happen to

336
00:19:27,990 --> 00:19:33,270
those tree farms if they were 
out competed by xenograss 

337
00:19:33,270 --> 00:19:34,950
biomass? 
Would they? 

338
00:19:34,990 --> 00:19:39,110
Because they their own, they're 
probably owned by large timber 

339
00:19:39,110 --> 00:19:42,670
organizations, in which case 
they probably wouldn't just be 

340
00:19:43,270 --> 00:19:48,510
rewilded and diversified, they 
might just be clear cut and then

341
00:19:48,710 --> 00:19:51,550
abandoned or sold off or 
stranded. 

342
00:19:52,280 --> 00:19:55,760
And that's sort of a hardcore 
question, but what happens if 

343
00:19:55,760 --> 00:19:58,600
they become less valuable 
because the product that they're

344
00:19:58,600 --> 00:20:01,360
making is no longer as desirable
as something like Santa grass? 

345
00:20:02,720 --> 00:20:05,080
I know this is not your 
responsibility actually. 

346
00:20:05,680 --> 00:20:09,200
I appreciate that. 
The 2nd order respects of this 

347
00:20:09,200 --> 00:20:11,320
is what I'm curious about. 
Yeah. 

348
00:20:12,320 --> 00:20:15,120
Well, fortunately there are 
people who are no longer cutting

349
00:20:15,160 --> 00:20:17,440
their trees. 
So a lot, a lot of the, the land

350
00:20:17,440 --> 00:20:20,960
in the US is privately owned, 
not just by companies but also 

351
00:20:20,960 --> 00:20:25,560
by families who made purchases 
in large tracts of land with 

352
00:20:25,560 --> 00:20:29,560
with trees and they're actually 
getting paid to let those trees 

353
00:20:29,560 --> 00:20:31,760
stand, right. 
So to continue to sequester that

354
00:20:31,760 --> 00:20:34,040
carbon. 
So that's the one real benefit 

355
00:20:34,120 --> 00:20:36,360
of this. 
There are people who have bought

356
00:20:36,360 --> 00:20:38,680
that land and then we'll just 
cut like you say cut those trees

357
00:20:38,680 --> 00:20:42,330
down, take all that revenue from
the the lumber that would come 

358
00:20:42,570 --> 00:20:46,250
and then sell that land for you 
know maybe housing or or 

359
00:20:46,250 --> 00:20:50,410
something like that. 
So I don't know privately what 

360
00:20:50,410 --> 00:20:53,050
they would do, but I I would 
imagine that we're not going to 

361
00:20:53,050 --> 00:20:58,930
be seeing wood replaced 100% by 
zanograss, Nanofiber and other 

362
00:20:59,050 --> 00:21:01,810
non wood fibers in the Super 
near future. 

363
00:21:02,090 --> 00:21:06,170
So hopefully people will be 
smart about their investments 

364
00:21:06,450 --> 00:21:11,340
and look to how they may still 
capitalize on those, but maybe 

365
00:21:11,340 --> 00:21:13,620
not necessarily the way they 
thought they would capitalize on

366
00:21:13,620 --> 00:21:18,340
those. 
I guess why not? 

367
00:21:18,540 --> 00:21:22,300
Why wouldn't we see xenograss 
and biomass take over if it's 

368
00:21:22,300 --> 00:21:27,860
using abandoned, corrupted, 
marginal land that has all these

369
00:21:27,860 --> 00:21:29,860
great benefits? 
There's probably more ability 

370
00:21:29,860 --> 00:21:33,260
for ecosystem service payments, 
and maybe not, depending on the 

371
00:21:33,260 --> 00:21:36,740
trees and where they're located.
But why is all this energy? 

372
00:21:37,100 --> 00:21:38,780
Is it just institutional 
inertia? 

373
00:21:39,180 --> 00:21:43,340
Why are we still talking about 
using trees for these for like 

374
00:21:43,340 --> 00:21:46,700
low value commodity based 
inputs? 

375
00:21:48,220 --> 00:21:50,540
Well, we're still cutting trees 
for lumber. 

376
00:21:50,820 --> 00:21:54,100
So that's the primary reason to 
cut trees and that the lumber 

377
00:21:54,100 --> 00:21:58,460
you can get probably 33% of the 
tree to 37% of the tree is my 

378
00:21:58,460 --> 00:22:00,540
understanding. 
I would have to look this up 

379
00:22:00,540 --> 00:22:04,220
again, but in my, as I recall is
what's used for lumber and then 

380
00:22:04,220 --> 00:22:09,450
you have the bark and the other 
parts of the trees that can be 

381
00:22:09,450 --> 00:22:13,290
converted into these fiber 
boards, energy pellets for 

382
00:22:13,290 --> 00:22:15,930
direct combustion and other 
applications. 

383
00:22:15,930 --> 00:22:18,530
I mean they even use wood to 
make textiles. 

384
00:22:18,890 --> 00:22:21,770
So there's there's a market, 
right, There's a market for it 

385
00:22:21,770 --> 00:22:24,810
not just for the, the lumber, 
but back in the 60s they 

386
00:22:24,810 --> 00:22:27,370
realized, wow, we got to do 
something with all the sawdust. 

387
00:22:27,690 --> 00:22:29,130
You're building all these 
houses, we have all the sawdust.

388
00:22:29,130 --> 00:22:31,010
What are we going to do? 
So they just mixed it with glue 

389
00:22:31,010 --> 00:22:32,450
and made these other type of 
boards. 

390
00:22:33,420 --> 00:22:35,860
So there's there's an industry 
built up around this. 

391
00:22:36,220 --> 00:22:39,700
There also is a significantly 
more trees being grown than 

392
00:22:39,700 --> 00:22:42,180
there is xenograss or other 
biomass. 

393
00:22:42,540 --> 00:22:45,100
We can switch that over 
particularly if we can please 

394
00:22:45,100 --> 00:22:48,460
get rid of corn as a source for 
biofuel. 

395
00:22:49,180 --> 00:22:52,220
But it's going to take a little 
time to make that switch and 

396
00:22:52,220 --> 00:22:56,300
have to go through that adoption
period and bump up against some 

397
00:22:56,300 --> 00:22:59,620
people who are, you know, 
definitely well and deep 

398
00:22:59,620 --> 00:23:02,260
invested in maintaining that 
status quo. 

399
00:23:03,380 --> 00:23:09,180
I would love to learn more about
ethanol and corn biofuel. 

400
00:23:09,620 --> 00:23:13,100
Energetically, it doesn't 
actually make sense. 

401
00:23:13,100 --> 00:23:16,580
It costs more energy to produce 
than it does to use it. 

402
00:23:17,260 --> 00:23:21,300
So that's bad, negative from the
start. 

403
00:23:21,980 --> 00:23:25,940
And yet it persists and is so 
powerful Is did it come about? 

404
00:23:25,940 --> 00:23:29,380
Maybe during the OPEC oil crisis
decades ago. 

405
00:23:29,970 --> 00:23:31,610
And then it's just hung on since
then. 

406
00:23:31,970 --> 00:23:33,650
My layperson's understanding of 
it. 

407
00:23:33,650 --> 00:23:36,930
Do you happen to know? 
I don't have a real clear 

408
00:23:36,930 --> 00:23:42,210
understanding of of the origins.
I know that it is a valuable 

409
00:23:42,210 --> 00:23:45,410
product for people who produce 
corn in general. 

410
00:23:45,410 --> 00:23:48,050
Well, we know that they like it.
That's that's no real surprise, 

411
00:23:48,170 --> 00:23:49,530
Wendy. 
Yes, they like having. 

412
00:23:49,610 --> 00:23:51,730
Yeah. 
Yeah, they like having the money

413
00:23:51,730 --> 00:23:53,930
in the subsidies. 
And so there's about what 

414
00:23:53,930 --> 00:23:57,250
93,000,000 acres of corn 
produced in the US and I think 

415
00:23:57,250 --> 00:24:01,690
40% of that is used for fuel. 
So you know, again, these are 

416
00:24:01,690 --> 00:24:06,690
people who are invested in long 
term into the reduction of 

417
00:24:06,690 --> 00:24:09,530
ethanol. 
My understanding from talking 

418
00:24:09,530 --> 00:24:12,490
with people who are experts in 
the industry is that as we move 

419
00:24:12,490 --> 00:24:16,930
to electric vehicles, we'll also
see decreased use in ethanol, 

420
00:24:16,930 --> 00:24:21,490
therefore a decreased need. 
And I know that in in Europe now

421
00:24:21,490 --> 00:24:25,590
you can no longer sell ethanol 
into Europe that's produced 

422
00:24:25,590 --> 00:24:28,630
using a food crop. 
So something that you can't 

423
00:24:29,310 --> 00:24:32,510
produce from corn or soybean or 
from sugar cane for example. 

424
00:24:32,990 --> 00:24:37,150
So there is the push away from 
using a food crop to produce 

425
00:24:37,150 --> 00:24:42,870
fuel when there is alternatives 
of biocrops biomass that you can

426
00:24:42,870 --> 00:24:46,870
use for that production that 
again don't require the use of 

427
00:24:46,910 --> 00:24:51,150
food grade land for production. 
Interesting. 

428
00:24:52,610 --> 00:24:56,250
Kind of wonder what would happen
actually like if if the economy 

429
00:24:56,250 --> 00:25:00,130
is switching over to Ev's it 
appears that is likely to occur 

430
00:25:00,130 --> 00:25:04,290
and keep occurring. 
I'm wondering if maybe we 

431
00:25:04,410 --> 00:25:08,810
produce an import less oil and 
gas and the percentage of 

432
00:25:08,850 --> 00:25:12,850
ethanologist goes up within that
existing fuel amount. 

433
00:25:14,330 --> 00:25:16,890
How are you? 
Which one is corn more powerful 

434
00:25:16,890 --> 00:25:19,810
than oil and gas or or the other
one? 

435
00:25:19,810 --> 00:25:22,050
That's a good question. 
Yeah, sure. 

436
00:25:22,050 --> 00:25:24,690
It's more powerful. 
In terms of those lobbies, well,

437
00:25:24,690 --> 00:25:27,170
you know in in South America, of
course they use a lot more 

438
00:25:27,170 --> 00:25:29,210
ethanol than we do. 
It just burns faster in the 

439
00:25:29,210 --> 00:25:30,010
cars. 
Yeah. 

440
00:25:30,010 --> 00:25:32,370
So you, you know, you use that 
up faster than you would. 

441
00:25:32,770 --> 00:25:34,770
So you're going to the gas 
station more often. 

442
00:25:35,370 --> 00:25:37,130
They just have a lot of sugar 
cane down there and they use 

443
00:25:37,130 --> 00:25:40,850
that for production down there. 
So it's, it's again though they 

444
00:25:40,850 --> 00:25:45,330
can't now no longer can they 
take that ethanol and export it 

445
00:25:45,330 --> 00:25:49,130
into Europe. 
So things are changing just like

446
00:25:49,130 --> 00:25:51,950
we started off talking about, 
right, software, we can move 

447
00:25:51,950 --> 00:25:54,710
quickly. 
If it's not Myspace, it's 

448
00:25:54,710 --> 00:25:56,270
Facebook. 
If it's not Facebook, it's 

449
00:25:56,270 --> 00:25:57,950
Twitter. 
If it's not that, then TikTok 

450
00:25:57,950 --> 00:25:59,790
And you see those move fairly 
quickly. 

451
00:26:00,190 --> 00:26:02,750
Whereas when you're talking 
about the commodities 

452
00:26:02,750 --> 00:26:06,270
industries, all these different 
commodities, we're slower to 

453
00:26:06,270 --> 00:26:11,910
make these transitions because 
you've been the investment is 

454
00:26:11,910 --> 00:26:14,870
just in the trillions and 
trillions of dollars for the 

455
00:26:14,870 --> 00:26:16,710
infrastructure associated with 
this. 

456
00:26:17,050 --> 00:26:19,610
And then you have these people 
who are very invested in terms 

457
00:26:19,610 --> 00:26:22,810
of what they're growing and what
they're how they're processing. 

458
00:26:22,810 --> 00:26:25,130
And you think about all the 
folks that are involved in the 

459
00:26:25,130 --> 00:26:28,490
supply chain, it's going to take
a little longer to make that 

460
00:26:28,570 --> 00:26:32,050
that transition. 
I'm always curious how these 

461
00:26:32,490 --> 00:26:36,690
problems untangle themselves, 
because if you just told people 

462
00:26:36,690 --> 00:26:41,290
that their investments, their 
assets were going to be stranded

463
00:26:41,330 --> 00:26:43,850
and they were going to be on the
hook financially, obviously they

464
00:26:43,850 --> 00:26:45,990
would have. 
Enormous incentives to 

465
00:26:45,990 --> 00:26:49,390
politically oppose whatever 
technology was outmaneuvering 

466
00:26:49,390 --> 00:26:52,430
them in this way. 
Should that be a taxpayer 

467
00:26:52,470 --> 00:26:55,190
buyout? 
In the same way, if the US could

468
00:26:55,190 --> 00:26:58,510
just buy out oil and gas 
companies and turn them into 

469
00:26:58,510 --> 00:27:02,270
renewable energy companies, 
would that save us from a lot of

470
00:27:02,270 --> 00:27:04,750
the fights that we're having 
right now? 

471
00:27:04,870 --> 00:27:07,030
Because their backs wouldn't be 
against the wall and they'd have

472
00:27:07,030 --> 00:27:13,020
to preserve the status quo. 
Well, certainly politics plays 

473
00:27:13,020 --> 00:27:15,620
into this, but we're seeing a 
lot of gas and oil companies 

474
00:27:15,620 --> 00:27:19,940
move to renewable energy and one
of the things that's been very 

475
00:27:19,940 --> 00:27:23,980
critical in the transition not 
just to renewable energy but to 

476
00:27:24,260 --> 00:27:27,940
lower greenhouse gas emitting 
raw materials is regulations. 

477
00:27:28,180 --> 00:27:32,740
So I mentioned Europe and the 
ethanol without coming from a 

478
00:27:32,740 --> 00:27:38,060
core, I'm sorry a food product 
they also you know in by 2040 in

479
00:27:38,060 --> 00:27:41,080
Europe you no longer can use 
single use plastics for 

480
00:27:41,080 --> 00:27:44,360
different packaging and eating 
utensils and all those very many

481
00:27:44,360 --> 00:27:47,680
things including furniture 
wrappings and the list is 

482
00:27:47,680 --> 00:27:50,760
incredible things you don't even
think about that are single use 

483
00:27:50,760 --> 00:27:53,480
plastics. 
With those regulations we're 

484
00:27:53,480 --> 00:27:56,240
seeing the push towards these 
alternatives. 

485
00:27:56,240 --> 00:28:01,600
So federal regulations at 
multiple levels are necessary to

486
00:28:01,600 --> 00:28:04,320
start seeing that push for 
change. 

487
00:28:04,800 --> 00:28:09,080
And as we make the transition 
away from greenhouse gas 

488
00:28:09,560 --> 00:28:13,340
emitting fossil fuels and so 
forth, we are seeing companies 

489
00:28:13,340 --> 00:28:16,460
make that switch over and we're 
seeing them create new 

490
00:28:16,460 --> 00:28:18,980
innovations. 
But again, it's not going to be 

491
00:28:18,980 --> 00:28:20,980
an immediate switch. 
They're still going to be fossil

492
00:28:20,980 --> 00:28:25,260
fuels burned for various 
applications because you have to

493
00:28:25,260 --> 00:28:29,580
also consider the economics. 
So if it costs them so much 

494
00:28:29,580 --> 00:28:33,700
more, so twice as much to use 
biomass, let's just say for the 

495
00:28:33,700 --> 00:28:38,100
production of fuel, then that 
twice as much gets passed on the

496
00:28:38,100 --> 00:28:40,870
consumer. 
So there's there's the whole 

497
00:28:40,950 --> 00:28:43,790
economic supply chain that needs
to be considered when you're 

498
00:28:43,790 --> 00:28:47,830
making these transitions. 
Therefore the IRA for example 

499
00:28:47,830 --> 00:28:50,110
that came out of the Biden 
administration is supporting 

500
00:28:50,110 --> 00:28:53,550
these kind of conversions 
financially to move to make it 

501
00:28:53,550 --> 00:28:58,310
easier to transition to these 
bio based fuels in the bio based

502
00:28:58,310 --> 00:29:00,990
economy versus a fossil fuel 
based economy. 

503
00:29:01,950 --> 00:29:04,790
Has HEXUS been able to take 
advantage of the provisions of 

504
00:29:04,790 --> 00:29:08,860
the IRA? 
We will take advantage of them 

505
00:29:08,860 --> 00:29:13,300
as a sort of sub within that 
context. 

506
00:29:13,500 --> 00:29:17,500
So as a raw material supplier to
those who are moving into the 

507
00:29:17,500 --> 00:29:21,020
conversion of those raw 
materials for sustainable 

508
00:29:21,020 --> 00:29:24,580
aviation fuel, for example. 
So we have a grant from the US 

509
00:29:24,580 --> 00:29:27,860
Department of Energy to focus on
optimizing our fiber for 

510
00:29:27,860 --> 00:29:32,300
conversion into those precursors
that then are converted into 

511
00:29:32,300 --> 00:29:35,540
sustainable aviation fuel. 
So that's where we come in. 

512
00:29:37,200 --> 00:29:39,000
Wow. 
And we talked about this in 

513
00:29:39,000 --> 00:29:41,880
person too, And that's kerosene,
right? 

514
00:29:41,960 --> 00:29:42,960
Yes. 
OK. 

515
00:29:43,400 --> 00:29:47,960
And but ethanol is more 
equivalent with gasoline, is 

516
00:29:47,960 --> 00:29:50,120
that correct? 
Yes, right. 

517
00:29:50,120 --> 00:29:52,760
So it has to do with the 
basically energy output. 

518
00:29:52,960 --> 00:29:57,840
And so we don't use gas in 
airplanes because it makes a lot

519
00:29:57,840 --> 00:30:00,880
more energy to get those things 
off the ground and moving than 

520
00:30:00,880 --> 00:30:04,710
it does for of car. 
So we need you know diesel for 

521
00:30:04,750 --> 00:30:10,390
for heavier trucks and you know 
moving lot heavy loads, but 

522
00:30:10,390 --> 00:30:12,150
ethanol we can use for those 
those lighter weight 

523
00:30:12,150 --> 00:30:15,190
applications. 
Lately I've seen a lot more 

524
00:30:15,190 --> 00:30:20,190
skepticism towards the ability 
of sustainable aviation fuel to 

525
00:30:20,190 --> 00:30:24,030
really take off. 
Was debating whether or not to 

526
00:30:24,030 --> 00:30:25,870
draw attention to that 
unintentional pun. 

527
00:30:25,870 --> 00:30:29,070
I'll probably have to edit that 
out because it's pretty dumb and

528
00:30:29,070 --> 00:30:32,370
I'm unintentional as well. 
Does it make sense to produce 

529
00:30:32,370 --> 00:30:36,570
fuel in that way? 
So when you look at sustainable 

530
00:30:36,570 --> 00:30:41,130
aviation fuel, it comes down to 
the raw material and it comes 

531
00:30:41,130 --> 00:30:45,330
down to can you produce enough 
of that raw material without 

532
00:30:45,330 --> 00:30:49,010
wiping out everything else in 
order to achieve what we need by

533
00:30:49,010 --> 00:30:53,750
2050, which is somewhere around 
500,000,000 gallons of aviation 

534
00:30:53,750 --> 00:30:55,350
fuel. 
And I understand the sustainable

535
00:30:55,350 --> 00:30:58,070
aviation fuel is mixed with 
existing aviation fuel. 

536
00:30:58,070 --> 00:31:02,030
So you're really only getting a 
50% carbon cut, but nonetheless 

537
00:31:02,030 --> 00:31:05,390
you're getting a carbon cut. 
So with sustainable aviation 

538
00:31:05,390 --> 00:31:09,270
fuel, you're really looking at 
the economics of it and the the 

539
00:31:10,350 --> 00:31:15,720
having to have a biomass product
I would say like ours that 

540
00:31:15,720 --> 00:31:18,840
produce a significant amount of 
biomass in a per acre base is 

541
00:31:18,840 --> 00:31:23,320
very land use efficient, works 
well in the existing pathways 

542
00:31:23,320 --> 00:31:25,680
that what they're called for 
sustainable aviation fuel. 

543
00:31:26,320 --> 00:31:29,520
So, yeah, the the real question 
is can you produce enough of 

544
00:31:29,520 --> 00:31:31,680
that biomass? 
Well, we're doing it with corn 

545
00:31:31,680 --> 00:31:34,040
and if you just switched over 
with corn that a lot of 

546
00:31:34,440 --> 00:31:37,360
companies are already utilizing 
towards sustainable aviation 

547
00:31:37,360 --> 00:31:40,240
fuel, again, that's a food you 
really don't want to do that. 

548
00:31:40,720 --> 00:31:42,880
Right now most of our 
sustainable aviation fuel is 

549
00:31:42,880 --> 00:31:46,160
being produced from what are 
called heffas, so fats, greases 

550
00:31:46,160 --> 00:31:49,280
and oils. 
That one kind of bends my head a

551
00:31:49,280 --> 00:31:53,000
little bit because we're using 
that much what we have right now

552
00:31:53,000 --> 00:31:58,360
of going out and collecting fats
and greases from restaurants, 

553
00:31:58,360 --> 00:32:01,400
for example, or processing 
plants that have used it and 

554
00:32:01,400 --> 00:32:05,440
they're recycling that into fuel
in and of itself is quite 

555
00:32:05,440 --> 00:32:08,200
greenhouse gas intensive. 
For all the moving around that 

556
00:32:08,200 --> 00:32:10,660
you have to do. 
If you used to think you start 

557
00:32:10,660 --> 00:32:13,380
with a little canola seed and 
growing that in the farm and 

558
00:32:13,380 --> 00:32:15,460
then it gets processed and 
shipped all over the place and 

559
00:32:15,460 --> 00:32:18,220
then reshipped back to 
processing, we're not going to 

560
00:32:18,220 --> 00:32:19,340
get there. 
There's not enough of it out 

561
00:32:19,340 --> 00:32:22,740
there for us to, to achieve what
we need in terms of fuel. 

562
00:32:23,140 --> 00:32:27,180
So it really comes down to be 
having enough biomass in the 

563
00:32:27,180 --> 00:32:30,740
locations where it's needed to 
be processed into a sufficient 

564
00:32:30,740 --> 00:32:35,020
amount of fuel that makes sense 
economically for us to to be 

565
00:32:35,020 --> 00:32:38,140
mixing with that existing 
aviation fuels. 

566
00:32:38,420 --> 00:32:43,380
You had some sort of mileage 
limit that it made sense for you

567
00:32:43,380 --> 00:32:47,620
to move Xanograss, right? 
Right. 

568
00:32:47,620 --> 00:32:50,860
So once we harvest the Xanograss
and then we call it Xanofiber, 

569
00:32:50,860 --> 00:32:55,140
after that, that Xanofiber or 
any biomass. 

570
00:32:55,140 --> 00:32:57,740
So it doesn't matter if it's 
ours or anybody else's, and 

571
00:32:57,740 --> 00:33:01,420
even, you know, wood material, 
not whole log material, but 

572
00:33:02,340 --> 00:33:06,620
chips and and sawdust and so 
forth, you really only want to 

573
00:33:06,620 --> 00:33:10,420
ship that a maximum of 60 miles.
And most people will tell you, 

574
00:33:10,420 --> 00:33:13,140
no, really, you really want to 
ship it about 30 miles. 

575
00:33:13,780 --> 00:33:17,580
So that being the case, then 
when you look at the geography 

576
00:33:17,580 --> 00:33:21,140
and you look at different 
ecosystems and climates, you're 

577
00:33:21,140 --> 00:33:26,140
really limited to certain 
biomass growing in certain 

578
00:33:26,140 --> 00:33:28,420
locations. 
But with our biomass, because we

579
00:33:28,420 --> 00:33:31,300
can grow it in so many different
climates, in so many different 

580
00:33:31,300 --> 00:33:35,060
locations, we offer a different 
scenario. 

581
00:33:35,420 --> 00:33:38,460
The different scenario being 
that you could use our biomass 

582
00:33:38,740 --> 00:33:42,940
in multiple locations for the 
same process and therefore be 

583
00:33:42,940 --> 00:33:46,060
achieving the same results no 
matter where you are in the 

584
00:33:46,060 --> 00:33:47,780
world, essentially. 
I mean, we're not going to grow 

585
00:33:47,780 --> 00:33:49,500
on the side of mountains, we're 
not going to grow where it's 

586
00:33:49,500 --> 00:33:51,820
super, super cold. 
But we certainly can grow in 

587
00:33:51,820 --> 00:33:56,100
many different locations, giving
people an option for a very 

588
00:33:56,100 --> 00:33:59,540
consistent, reliable supply of 
biomass with the same properties

589
00:33:59,540 --> 00:34:01,580
over and over again. 
Because if you want to use 

590
00:34:01,580 --> 00:34:06,240
banana peels in one place and 
switch grass in another and 

591
00:34:06,360 --> 00:34:10,800
pineapple here and peanut shells
there, you're not going to get 

592
00:34:10,800 --> 00:34:13,600
the consistent properties that 
you need or the consistent 

593
00:34:13,600 --> 00:34:16,639
volumes every year, so. 
Yeah, you probably can't have 

594
00:34:16,639 --> 00:34:20,520
that much heterogeneity within a
raw material stream like this 

595
00:34:20,679 --> 00:34:23,400
and have the end product be 
consistent, right. 

596
00:34:24,690 --> 00:34:26,449
Right. 
So a lot of times you're looking

597
00:34:26,449 --> 00:34:29,050
at just energy output from these
different materials. 

598
00:34:29,050 --> 00:34:30,690
They they're starting to balance
it more. 

599
00:34:30,969 --> 00:34:33,730
So they can, they usually 
balance like for example with 

600
00:34:33,730 --> 00:34:36,170
wood and direct combustion with 
wood pellets. 

601
00:34:36,449 --> 00:34:39,290
They'll add a little bit more 
wood if they have some peanuts 

602
00:34:39,290 --> 00:34:42,250
in there or something like that.
So they they're working on that 

603
00:34:42,290 --> 00:34:45,810
that that balancing of energy 
use. 

604
00:34:46,010 --> 00:34:48,810
But when you're talking about 
then making a product so you 

605
00:34:48,810 --> 00:34:52,610
know whether it's a textile or a
paper product or something, you 

606
00:34:52,610 --> 00:34:55,850
really do want the same same 
thing every day. 

607
00:34:55,929 --> 00:34:59,170
You know, it's something, not 
something new, not today is, is 

608
00:34:59,250 --> 00:35:02,730
apple cores and tomorrow is high
needles and things like this. 

609
00:35:02,730 --> 00:35:04,090
You want. 
You want that consistency. 

610
00:35:04,690 --> 00:35:06,850
Yeah, that sounds really 
complicated to do it some other 

611
00:35:06,850 --> 00:35:10,610
way or to have shipments be all 
mixed together every day. 

612
00:35:12,130 --> 00:35:13,570
Yeah. 
Well, given that you most things

613
00:35:13,570 --> 00:35:17,490
are harvested once a year, then 
you have a lot of storage issues

614
00:35:17,490 --> 00:35:19,410
and degradation potentially and 
so forth. 

615
00:35:19,650 --> 00:35:21,850
There are issues to deal with. 
We can harvest you around. 

616
00:35:21,850 --> 00:35:23,490
So it makes us a little 
different that way. 

617
00:35:24,260 --> 00:35:27,820
Yeah, that makes sense. 
Is there an interaction with 

618
00:35:28,340 --> 00:35:33,140
bioplastics or some way of using
Xanograss to supersede the need 

619
00:35:33,140 --> 00:35:40,380
for single use plastics? 
So sure, you can make products 

620
00:35:40,380 --> 00:35:43,460
that are strictly Xanograss. 
So if you think of now we see a 

621
00:35:43,460 --> 00:35:48,020
lot more of those bowls made 
with scrap wood or scrap bamboo 

622
00:35:48,020 --> 00:35:50,340
or something like that, we could
certainly replace those or 

623
00:35:50,340 --> 00:35:55,240
supplement those. 
But when you look at biomass and

624
00:35:55,240 --> 00:35:57,520
you think about it, you know 
there are different components 

625
00:35:57,520 --> 00:35:59,800
to it and those each one of 
those components can be fairly 

626
00:35:59,800 --> 00:36:02,320
valuable. 
So if you look at Xanograss for 

627
00:36:02,320 --> 00:36:06,560
example and Xano fiber, you can 
pull the lignin out of that 

628
00:36:06,560 --> 00:36:10,560
fiber and use lignin. 
You know lignin's every, it's 

629
00:36:10,560 --> 00:36:12,800
actually used in every battery 
that you touch. 

630
00:36:12,800 --> 00:36:16,000
There's lignin in that you can 
use it in the cellulose for 

631
00:36:16,000 --> 00:36:20,330
making paper or absorbent 
material for diapers or for 

632
00:36:20,330 --> 00:36:21,890
cleaning up oil spills or so 
forth. 

633
00:36:21,890 --> 00:36:24,650
There's so we can pull out these
different components from the 

634
00:36:24,690 --> 00:36:27,970
Xanofiber and use them in 
different applications, which 

635
00:36:27,970 --> 00:36:29,890
makes it very versatile. 
You know, you really want to 

636
00:36:29,890 --> 00:36:32,170
have something with that level 
of versatility as well. 

637
00:36:32,930 --> 00:36:36,410
Here's another kind of silly 1. 
Instead of making bioplastics, 

638
00:36:36,410 --> 00:36:38,650
could you wrap more things in 
banana leaves? 

639
00:36:38,730 --> 00:36:42,770
Or just big unprocessed fibers, 
maybe? 

640
00:36:43,630 --> 00:36:46,670
I think that would be 
challenging though, because you 

641
00:36:46,670 --> 00:36:50,270
would see degrading of that 
fiber over time. 

642
00:36:50,830 --> 00:36:53,150
So that's the big issue as 
you're talking about a 

643
00:36:53,150 --> 00:36:56,190
biodegradable product, right? 
So banana leaves, certainly it's

644
00:36:56,190 --> 00:37:00,430
a biodegradable product. 
I think that if you used it one 

645
00:37:00,630 --> 00:37:04,790
maybe twice, you could possibly 
find A use for it. 

646
00:37:04,870 --> 00:37:08,110
But again, banana leaves are 
very local to where you can 

647
00:37:08,110 --> 00:37:11,150
produce bananas. 
Therefore, you can't really use 

648
00:37:11,150 --> 00:37:13,350
them in other places unless 
you're going to ship them and 

649
00:37:13,350 --> 00:37:15,550
somehow preserve them, and then 
you're getting into the whole 

650
00:37:15,550 --> 00:37:20,190
preservative issue. 
I'm interested in the single use

651
00:37:20,190 --> 00:37:23,550
question. 
I have an acquaintance who's 

652
00:37:24,030 --> 00:37:28,310
always skeptical of 
environmentalists maneuvering, I

653
00:37:28,310 --> 00:37:35,430
guess you could say, and did not
like the move towards reusable 

654
00:37:35,510 --> 00:37:40,940
bags only at grocery stores. 
And he marshalled in defense of 

655
00:37:40,940 --> 00:37:48,100
this, that there are, I don't 
even know, 10s, dozens, hundreds

656
00:37:49,020 --> 00:37:52,420
of cases in the United States 
every year of things like E coli

657
00:37:52,420 --> 00:37:55,460
coming about through unwashed 
reusable bags. 

658
00:37:55,860 --> 00:37:58,020
And it's, it's, it's user error,
right? 

659
00:37:58,020 --> 00:38:02,500
It's not like the right? 
People don't wash them, but is 

660
00:38:02,500 --> 00:38:06,220
there a way to to make sure we 
can throw stuff out that also 

661
00:38:06,220 --> 00:38:07,740
isn't harming the planet? 
I like that. 

662
00:38:07,740 --> 00:38:10,250
I like. 
Being sustainable in the sense 

663
00:38:10,250 --> 00:38:13,490
we're using and not being 
wasteful but also some portion 

664
00:38:13,490 --> 00:38:16,650
of the population is going to 
get sick through negligence 

665
00:38:16,650 --> 00:38:18,970
every year if you don't avoid 
it. 

666
00:38:20,050 --> 00:38:23,490
It's true. 
No, I can completely see that I 

667
00:38:23,570 --> 00:38:26,290
that's I hadn't heard that but I
can see that that would be the 

668
00:38:26,290 --> 00:38:28,210
case. 
You know the struggle that we're

669
00:38:28,210 --> 00:38:31,730
having right now in terms of 
biodegradability. 

670
00:38:31,730 --> 00:38:33,810
So let's talk about 
biodegradability because that 

671
00:38:33,810 --> 00:38:37,080
would be the ultimately the way 
that we, let's just say this 

672
00:38:37,080 --> 00:38:40,040
material and just have it go 
back to the earth and return to 

673
00:38:40,040 --> 00:38:44,120
earth is that we have different 
degrees of biodegradability and 

674
00:38:44,120 --> 00:38:47,440
some biodegradable ability is, 
yeah, you could just stick it 

675
00:38:47,440 --> 00:38:50,720
outside and it's going to melt 
and go right back into the soil.

676
00:38:51,080 --> 00:38:53,880
Then there's some that needs a 
little bit more processing or 

677
00:38:53,880 --> 00:38:55,360
some that takes longer than 
that. 

678
00:38:55,360 --> 00:38:58,640
So I think that's where we're 
struggling right now is on the 

679
00:38:58,640 --> 00:39:03,560
degrees of biodegradability of 
this material and how to 

680
00:39:04,040 --> 00:39:07,080
implement it and then how to 
recycle it or find a way that if

681
00:39:07,080 --> 00:39:09,000
you're going to put it in the 
garbage because you know, we 

682
00:39:09,000 --> 00:39:12,880
know everybody throws stuff 
away, how do we extricate it and

683
00:39:12,880 --> 00:39:17,640
then put it in the right bin, 
let's just say for 

684
00:39:17,640 --> 00:39:19,720
biodegradability. 
So that's that's something we're

685
00:39:19,720 --> 00:39:22,880
still, I think societies around 
the world are still working on. 

686
00:39:24,160 --> 00:39:26,200
That's been my experience of it 
too. 

687
00:39:26,800 --> 00:39:30,560
And then I've also had 
experience of products that were

688
00:39:30,560 --> 00:39:33,030
attempting to replace. 
Cases, Straws. 

689
00:39:33,030 --> 00:39:36,390
Plastic straws are clearly bad. 
I like metal straws, although I 

690
00:39:36,390 --> 00:39:41,270
Ding my teeth on them sometimes.
But the the worst are I've had 

691
00:39:41,270 --> 00:39:45,510
paper straws, I've fallen apart 
in my mouth and just taste bad. 

692
00:39:45,950 --> 00:39:51,030
I spent $6 on this iced coffee 
and now it's it's basically 

693
00:39:51,070 --> 00:39:53,550
terrible. 
I know this has become a Trump 

694
00:39:53,550 --> 00:39:58,310
talking point and I am ashamed 
to be echoing it, but also he's 

695
00:39:58,310 --> 00:40:00,750
kind of right. 
I'm not like paper straws. 

696
00:40:01,230 --> 00:40:03,350
My experience has been almost 
universally negative. 

697
00:40:03,550 --> 00:40:05,910
So if you do make a straw, 
Wendy, can you make it worth a 

698
00:40:05,910 --> 00:40:06,790
damn? 
Please. 

699
00:40:07,990 --> 00:40:10,150
I'm gonna try, I think. 
Think what you get with paper 

700
00:40:10,150 --> 00:40:13,190
straws though too, Ross, is you 
get a lot of it's recycled paper

701
00:40:13,790 --> 00:40:16,270
and you're talking about when 
you're talking about straws and 

702
00:40:16,270 --> 00:40:19,510
that that is just a low value 
commodity overall, right. 

703
00:40:19,510 --> 00:40:24,150
So you're gonna get probably a 
low value material into it, you 

704
00:40:24,150 --> 00:40:27,430
know, so that that it's maybe 
twice recycled wood that you 

705
00:40:27,470 --> 00:40:29,910
have going to these straws. 
I don't know, but there's. 

706
00:40:30,850 --> 00:40:34,650
We can use our material not 
either recycled or not recycled 

707
00:40:34,890 --> 00:40:38,850
and to make these kind of paper 
products and lower cost And 

708
00:40:38,850 --> 00:40:42,250
actually because we're using 
essentially grass and Zano 

709
00:40:42,250 --> 00:40:44,130
grass, right. 
And our fiber that comes out of 

710
00:40:44,130 --> 00:40:46,610
it is is differently structured 
than wood would be. 

711
00:40:46,930 --> 00:40:50,890
We can use a less chemically 
caustic process for producing 

712
00:40:50,890 --> 00:40:54,410
the paper that would be used to 
make these straws, for example, 

713
00:40:54,410 --> 00:40:57,850
are used to make corrugated 
boxes and and wrapping and so 

714
00:40:57,850 --> 00:41:00,510
forth. 
So I don't have a solution for 

715
00:41:00,510 --> 00:41:03,590
your the straw issue because I'm
not quite sure how many times 

716
00:41:03,590 --> 00:41:06,710
that paper has been recycled, 
and I'm guessing they're not 

717
00:41:06,710 --> 00:41:10,150
putting a wax on it for just 
sealing it up to prevent it from

718
00:41:10,470 --> 00:41:16,390
just melting away like you say. 
I like the angle that you come 

719
00:41:16,390 --> 00:41:21,310
out with where it seems in many 
cases Xeno fiber should perform 

720
00:41:21,310 --> 00:41:25,630
similarly or outperform the 
conventionally produced product.

721
00:41:25,710 --> 00:41:29,220
I imagine that's at least your 
intention, in which case I think

722
00:41:29,220 --> 00:41:31,140
that generates a lot less 
conflict. 

723
00:41:31,140 --> 00:41:34,260
I think when you're asking 
people to swap out something 

724
00:41:34,260 --> 00:41:38,180
that is convenient or easy for 
them, and then the product is 

725
00:41:38,180 --> 00:41:42,580
just bad, even if they have to 
sacrifice for some abstract 

726
00:41:42,580 --> 00:41:44,660
goal. 
I guess sometimes that works. 

727
00:41:44,780 --> 00:41:47,340
I guess when, when are people 
willing to sacrifice and when? 

728
00:41:47,340 --> 00:41:53,110
When exactly aren't they? 
I don't think they are just in 

729
00:41:53,270 --> 00:41:56,670
general, well somebody's they 
are like it's we're recording on

730
00:41:56,670 --> 00:41:59,350
September 11th right now. 
So that was a day where people, 

731
00:41:59,870 --> 00:42:02,910
for better or for worse, like 
collectively amounted to 

732
00:42:02,910 --> 00:42:05,030
something. 
Right. 

733
00:42:05,430 --> 00:42:11,030
But so when you think about from
the perspective of a raw 

734
00:42:11,030 --> 00:42:15,190
material, when I came into this,
I had done work in materials 

735
00:42:15,190 --> 00:42:19,030
engineering and one thing I knew
is that what are? 

736
00:42:19,660 --> 00:42:24,020
Hex's customers would want is 
that again, they wouldn't have 

737
00:42:24,020 --> 00:42:26,820
to want to change things in 
order to use a new raw material.

738
00:42:26,820 --> 00:42:30,580
I also knew that it had to be at
least 10 to 20% less expensive 

739
00:42:30,580 --> 00:42:33,100
than the existing raw materials.
And that's just to get people's 

740
00:42:33,100 --> 00:42:35,380
attention. 
And then there's a process of, 

741
00:42:35,380 --> 00:42:38,580
you know, testing it. 
Is it going to perform as well 

742
00:42:38,580 --> 00:42:41,220
or outperform in cases we do 
outperform would. 

743
00:42:41,650 --> 00:42:44,370
And that but nonetheless the 
product looks the same. 

744
00:42:44,370 --> 00:42:46,690
So no one's freaking out like Oh
my gosh why is that all lumpy 

745
00:42:46,690 --> 00:42:50,010
now and and not smooth like I 
used to used to see it. 

746
00:42:50,610 --> 00:42:54,450
So, you know, they're, I think 
people are willing to do things 

747
00:42:54,450 --> 00:42:57,090
like even, you know, bring their
own bags to the grocery store 

748
00:42:57,410 --> 00:43:00,570
for the greater good and 
hopefully not poison themselves.

749
00:43:01,010 --> 00:43:04,170
But they're when you look at it 
again, you have to go back to 

750
00:43:04,170 --> 00:43:07,290
the economics as much as I'd 
like this to be Ross, about 

751
00:43:07,570 --> 00:43:10,920
strictly about impact. 
We really have to go back and 

752
00:43:10,920 --> 00:43:14,080
look at the economics of 
introducing a new raw material 

753
00:43:14,520 --> 00:43:18,400
or bio based materials are 
changing things in our economy 

754
00:43:18,720 --> 00:43:22,320
for the better and how can we 
make the economics work. 

755
00:43:22,520 --> 00:43:26,920
So that's was my focus with 
Hex's was the economics 

756
00:43:26,920 --> 00:43:29,960
associated with it and then then
the impact and benefits we 

757
00:43:29,960 --> 00:43:32,960
otherwise could have. 
I think people are willing to 

758
00:43:33,240 --> 00:43:36,120
try something new as long as 
they don't necessarily have to 

759
00:43:36,120 --> 00:43:38,800
pay that much more for it, or 
any more for it at all. 

760
00:43:39,410 --> 00:43:41,170
But you know, we're working B to
B. 

761
00:43:41,170 --> 00:43:42,730
We're not working with the 
consumers. 

762
00:43:43,490 --> 00:43:46,970
And so consumers may be willing 
to pay a little bit more to 

763
00:43:46,970 --> 00:43:50,450
offset their carbon and so 
forth, but the businesses 

764
00:43:50,490 --> 00:43:55,530
otherwise have to pass that cost
along to their consumers and 

765
00:43:55,530 --> 00:43:58,090
that's something that they try 
to avoid. 

766
00:43:59,610 --> 00:44:01,730
Tell me more about that part of 
your business. 

767
00:44:01,970 --> 00:44:05,930
Cost reduction is necessary to 
get their attention just in 

768
00:44:05,930 --> 00:44:09,210
order to consider the cognitive 
load of considering a new input,

769
00:44:11,130 --> 00:44:12,690
yes. 
So it's the. 

770
00:44:12,690 --> 00:44:17,970
Cost reduction, ease of use and 
then then you add on the 

771
00:44:17,970 --> 00:44:20,970
requirements for like scope one 
and two and three in terms of 

772
00:44:20,970 --> 00:44:26,490
the supply chain and the ESG 
applications. 

773
00:44:27,640 --> 00:44:30,360
That was never so that was 
important to me. 

774
00:44:30,400 --> 00:44:32,800
But you know when you talk to 
the people who make the 

775
00:44:32,800 --> 00:44:37,760
decisions about integrating new 
raw materials into their their 

776
00:44:37,760 --> 00:44:41,040
existing existing products or 
making a new product, they 

777
00:44:41,040 --> 00:44:45,240
really are focused on, is the 
material consistent, Does it 

778
00:44:45,240 --> 00:44:48,640
work within our system? 
Can you deliver it day after day

779
00:44:48,640 --> 00:44:52,300
after day after day? 
So they're very straightforward,

780
00:44:52,300 --> 00:44:54,580
simple considerations, but 
absolutely necessary. 

781
00:44:54,900 --> 00:44:59,060
Then also to support that side 
of innovation that says, hey, we

782
00:44:59,060 --> 00:45:02,820
really want to reduce our 
missions, scope 1-2 and three, 

783
00:45:02,820 --> 00:45:04,100
we really want to get those 
down. 

784
00:45:04,620 --> 00:45:07,180
How can we do this so the 
procurement people get pushed by

785
00:45:07,180 --> 00:45:08,860
the innovation people and vice 
versa. 

786
00:45:09,300 --> 00:45:13,380
And knowing that that battle was
going to happen before I even 

787
00:45:13,420 --> 00:45:15,220
really started any 
commercialization or getting 

788
00:45:15,220 --> 00:45:20,060
into this, I knew that whatever 
I developed had to meet those. 

789
00:45:20,540 --> 00:45:26,020
Those parallel needs so. 
It seems like it's probably just

790
00:45:26,020 --> 00:45:29,420
easier to to sell as well if 
you're offering potential 

791
00:45:29,740 --> 00:45:34,220
performance upgrades, cost 
savings and then the ability to 

792
00:45:34,220 --> 00:45:37,180
work with the procurement people
and say, well, we've actually 

793
00:45:37,180 --> 00:45:40,100
cut emissions by this amount or 
we have these other benefits 

794
00:45:40,100 --> 00:45:43,140
that we're providing as a result
of our choices here. 

795
00:45:43,540 --> 00:45:46,490
That seems like a much easier 
sale to make then hey, it's 

796
00:45:46,490 --> 00:45:48,930
going to cost you more money. 
It's not going to perform as 

797
00:45:48,930 --> 00:45:50,810
well. 
You get to brag about it a 

798
00:45:50,810 --> 00:45:52,930
little bit, but there's no 
regulation forcing you to do 

799
00:45:52,930 --> 00:45:55,010
this, so it's not super 
relevant. 

800
00:45:55,530 --> 00:45:57,770
That seems tough, right? 
Well. 

801
00:45:57,770 --> 00:45:59,210
It's it's it's threading a 
needle. 

802
00:45:59,210 --> 00:46:01,930
It really is threading a needle 
being able to hit all of those 

803
00:46:01,930 --> 00:46:04,010
points. 
And I, you know, when I started 

804
00:46:04,010 --> 00:46:05,410
this, I wasn't sure we were 
going to do that. 

805
00:46:05,410 --> 00:46:08,090
I didn't know if this would have
to become sort of a specialty 

806
00:46:08,090 --> 00:46:12,090
fiber, right, for for higher 
margin applications and so 

807
00:46:12,090 --> 00:46:13,770
forth. 
But I think we've worked it out 

808
00:46:13,770 --> 00:46:16,530
now to be able to thread that 
needle given the testing and the

809
00:46:16,530 --> 00:46:18,610
work that we're doing with 
existing customers and the 

810
00:46:18,610 --> 00:46:21,930
piloting we're doing and testing
in a lot of different 

811
00:46:21,930 --> 00:46:23,490
applications. 
And the grant work that we're 

812
00:46:23,490 --> 00:46:28,130
doing too is really supporting 
figuring those things out in 

813
00:46:29,250 --> 00:46:32,730
specific applications, 
especially in the energy side. 

814
00:46:33,130 --> 00:46:36,770
Is HEXUS gonna pursue a 
licensing model or grow it and 

815
00:46:36,770 --> 00:46:38,450
sell it yourself? 
Something else? 

816
00:46:39,810 --> 00:46:41,250
That's a really good. 
Question so. 

817
00:46:41,690 --> 00:46:47,730
In order to implement and 
perfect the template that I've 

818
00:46:47,730 --> 00:46:50,970
developed, which I call our farm
to fiber platform that runs from

819
00:46:50,970 --> 00:46:54,690
propagation through processing 
and the final product, we are 

820
00:46:54,690 --> 00:46:56,650
doing it ourselves up front for 
a little while. 

821
00:46:56,650 --> 00:47:00,650
And then once we have that 
template in place and the kinks 

822
00:47:00,650 --> 00:47:05,010
worked out, so to speak and we 
can sign supply agreements that 

823
00:47:05,010 --> 00:47:07,090
are just modular and can 
actually stand alone as our own 

824
00:47:07,090 --> 00:47:10,170
little businesses, then we'll be
able to. 

825
00:47:10,670 --> 00:47:16,950
License to companies that have 
the acumen to follow that 

826
00:47:16,950 --> 00:47:19,110
template and be successful at 
it. 

827
00:47:19,110 --> 00:47:22,550
So, yeah, so licensing certainly
is, is part and parcel of what 

828
00:47:22,550 --> 00:47:25,550
we'll do not immediately, but 
once we get all the kinks worked

829
00:47:25,550 --> 00:47:28,630
out, certainly we can license 
and then see more of that 

830
00:47:28,630 --> 00:47:32,190
exponential growth, that growth 
that we expect into many 

831
00:47:32,190 --> 00:47:36,480
different industries. 
When can we expect to see see 

832
00:47:36,480 --> 00:47:38,200
more of this? 
Seems like you're in a grant 

833
00:47:38,200 --> 00:47:41,560
writing, slash grant consuming 
phase and you're trying to 

834
00:47:41,560 --> 00:47:44,240
commercialize. 
And when might someone be able 

835
00:47:44,240 --> 00:47:47,760
to buy something that has Hex's 
biomass involved? 

836
00:47:49,720 --> 00:47:55,360
I would like to. 
Say by middle of 2025. 

837
00:47:55,480 --> 00:47:57,720
That's pretty close. 
That's not, that's not that far 

838
00:47:57,720 --> 00:47:57,920
off. 
Yeah. 

839
00:47:57,960 --> 00:47:59,360
Well, no. 
Well, we. 

840
00:47:59,360 --> 00:48:01,040
You know, we have to work on the
agricultural cycle. 

841
00:48:01,040 --> 00:48:03,320
So that's one of the things that
people that need to integrate 

842
00:48:03,320 --> 00:48:07,080
into their sort of mental 
systems is that this is an 

843
00:48:07,080 --> 00:48:09,320
agricultural product. 
It has to grow 1st and then we 

844
00:48:09,320 --> 00:48:11,400
cut it down, but then we can 
grow it and cut it down every 

845
00:48:11,400 --> 00:48:14,000
year after that. 
So, yeah, wow. 

846
00:48:14,360 --> 00:48:16,520
Well, that's great. 
Are you able to tell us anything

847
00:48:16,520 --> 00:48:20,040
else about what we can expect in
the next little bit of time for 

848
00:48:20,040 --> 00:48:22,960
you, or are your lips sealed on 
what's going on? 

849
00:48:24,280 --> 00:48:25,720
Well, we've. 
Got sort of a bigger. 

850
00:48:26,050 --> 00:48:29,330
Partnership announcement coming 
out in October, which I can't 

851
00:48:29,330 --> 00:48:31,570
talk about just yet, but that 
that's coming out. 

852
00:48:31,890 --> 00:48:34,850
We are going to continue to you 
know apply for grants, but I 

853
00:48:34,850 --> 00:48:37,730
continue to work towards that 
level of commercialization. 

854
00:48:38,130 --> 00:48:40,530
We are raising our round right 
now. 

855
00:48:40,530 --> 00:48:45,290
So I hope to get that all closed
up in less than a month and then

856
00:48:45,290 --> 00:48:48,130
have a big announcement about 
that and who those players are 

857
00:48:48,130 --> 00:48:52,130
that will have be supporting 
HEXUS going forward so that we 

858
00:48:52,130 --> 00:48:55,190
can really. 
Make tremendous progress and 

859
00:48:55,190 --> 00:48:58,830
have a genuine impact, which is 
my ultimate goal, to have a 

860
00:48:58,830 --> 00:49:01,790
genuine impact for my children 
and all the other children out 

861
00:49:01,790 --> 00:49:04,310
there and their children. 
So that we can move away from 

862
00:49:04,310 --> 00:49:09,790
these fossil fuel based 
materials and also minimize, if 

863
00:49:09,790 --> 00:49:15,590
we can, the use of forest for 
building and other applications.

864
00:49:17,030 --> 00:49:22,110
Are you planning on trying to 
create and market carbon removal

865
00:49:22,110 --> 00:49:24,950
credits yourself, or would you 
like to pass those on as a 

866
00:49:24,990 --> 00:49:29,110
benefit to purchasers of Hex's 
biomass so that they can claim 

867
00:49:29,190 --> 00:49:31,630
that carbon removal from within 
their value chain? 

868
00:49:33,510 --> 00:49:36,670
So that will be negotiated. 
With each customer as to how 

869
00:49:36,670 --> 00:49:39,990
they would like to work with us 
on that. 

870
00:49:39,990 --> 00:49:43,790
So we have one customer that 
just wants to retire those is 

871
00:49:43,790 --> 00:49:46,750
not interested in using them 
themselves or us. 

872
00:49:47,800 --> 00:49:50,680
Selling them independently on 
the on the market. 

873
00:49:51,320 --> 00:49:54,720
So it will, yeah it's some, some
are very interested in it and 

874
00:49:54,720 --> 00:49:57,800
utilizing it internally. 
Some are like well you know 

875
00:49:57,800 --> 00:49:59,880
that's it's a great selling 
point for us. 

876
00:50:00,080 --> 00:50:03,680
We're not necessarily you, you 
want to, you know, retire those 

877
00:50:03,960 --> 00:50:06,560
and then others are like, no, 
you guys go ahead and you know, 

878
00:50:07,040 --> 00:50:09,600
we just want to you do your 
thing, we'll do our thing, you 

879
00:50:09,600 --> 00:50:11,880
do your thing, and that's not 
part of the equation. 

880
00:50:14,190 --> 00:50:15,630
Well, thanks for being here, 
Wendy. 

881
00:50:15,670 --> 00:50:18,150
Thanks for having me down 
Olympia as well. 

882
00:50:18,630 --> 00:50:21,030
I really like what you're doing.
Thanks for entertaining all of 

883
00:50:21,030 --> 00:50:24,270
my questions, some of which 
were, you know, right over the 

884
00:50:24,270 --> 00:50:26,630
plate, some of which were pretty
zany. 

885
00:50:26,630 --> 00:50:29,270
Let's be real. 
But I'm a fan of what you're 

886
00:50:29,270 --> 00:50:31,390
doing. 
I really wish you enormous 

887
00:50:31,390 --> 00:50:33,110
success. 
I think it's really important if

888
00:50:33,110 --> 00:50:35,590
we can make better straws. 
And I'm just kidding. 

889
00:50:35,630 --> 00:50:39,030
I really think is really 
important if we can swap out 

890
00:50:39,030 --> 00:50:42,470
some of these inefficient raw 
material sources for something 

891
00:50:42,470 --> 00:50:45,550
that's a bit more ecologically 
thought through. 

892
00:50:47,630 --> 00:50:49,190
But it is my pleasure, and again
I. 

893
00:50:49,190 --> 00:50:51,110
Really appreciate taking the 
time to come down and visit the 

894
00:50:51,110 --> 00:50:55,550
lab and the research farm. 
And thank you again for the 

895
00:50:55,550 --> 00:50:57,350
opportunity to be on this 
podcast. 

896
00:50:57,750 --> 00:50:58,990
It's pretty cool to have a 
repeat. 

897
00:50:59,230 --> 00:51:02,870
I like that. 
Thank you so much for listening.

898
00:51:02,910 --> 00:51:05,110
If you could please subscribe 
and give us a great rating and 

899
00:51:05,110 --> 00:51:08,030
review on Apple Podcast or a 
rating on Spotify, that'd be 

900
00:51:08,030 --> 00:51:10,360
much appreciated. 
It helps us get our content out 

901
00:51:10,360 --> 00:51:12,200
to more people. 
You can sign up for our 

902
00:51:12,200 --> 00:51:15,280
newsletter at nori.com, follow 
us on social media, and we will 

903
00:51:15,280 --> 00:51:16,200
catch you next time.
