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You're listening to the 
Reversing Climate Change podcast

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by the team at NORI, the Carbon 
Removal Marketplace. 

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This is a show about the 
innovators and entrepreneurs 

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developing solutions to climate 
change. 

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Hello and welcome to the 
Reversing Climate Change podcast

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with Nori. 
I'm Ross Kenyon. 

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I'm one of the cofounders of 
Nori and the Head of Creative 

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and Marketing here. 
I'm happy to introduce you to 

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our new CEO, Matt Trudeau. 
Matt recently joined the 

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company. 
Debating about when we should 

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have Matt on, because then a 
little bit earlier and had you 

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been extremely green in the horn
mat, we could have waited a 

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little bit longer. 
And have you been a seasoned 

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carbon removal veteran, salty 
and grizzled? 

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And I think we we chose 
somewhere in between. 

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So I'm liking this exact moment 
in time to do this on September 

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12th. 
Good to finally have you here. 

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Thanks. 
It's great to be here. 

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And after a little more than 
three months, I do feel kind of 

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grizzled and seasoned. 
Already you already have the 

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1000 yard stare. 
It's it's it's pretty intense, 

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both inside and outside. 
Nori in the industry. 

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I I when I interview people for 
for jobs at Nori, the both the 

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threat and the encouragement to 
work at Nori's, that is a place 

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that is intellectually very 
demanding. 

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There's a lot of uncertainty to 
the right kind of person. 

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That's a lot of fun. 
It seems like to you that was a 

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fun offer and now you're you're 
seeing just how chaotic and 

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difficult working in a new 
industry like this is. 

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Although you've also done that 
for other industries too, so 

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maybe maybe you're just used to 
this and this is just normal. 

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Well, it's it's too late to go 
back now, isn't it? 

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Don't say that, would you? 
You wouldn't do that though. 

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No, absolutely not. 
No, it's been great. 

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No, it's the the first three 
months been a tremendous amount 

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of fun. 
It's been great getting to know 

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the team, learning about the 
industry, fascinating, really 

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intellectually interesting 
challenges, opportunity. 

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And you're right. 
It is one of the things that 

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attracted me to Nori into this 
industry the the the voluntary 

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carbon markets is that it looks 
and feels a lot like other 

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things that I've done in the 
past in terms of this the state 

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of the market. 
And if I reflect back on my 

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career and look at the the time 
and places that I've had the 

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most enjoyment and and probably 
the most success. 

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It's in the early stages of the 
formation of a new market where 

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things are starting to coalesce.
You've you've got some of the 

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foundational infrastructure in 
place there. 

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There's some interesting 
commercial players and and 

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things are starting to take 
shape, but the winners haven't 

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been decided yet. 
The market hasn't reached 

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breakout yet and things are 
still evolving very quickly. 

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So you have to be nimble to be 
able to participate. 

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And so that's all what attracted
me about Nori and the industry. 

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And in the three months that 
I've been here, both Nori and 

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the industry have delivered on, 
on all of that potential 

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excitement. 
What are some of those other 

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markets that you've interacted 
with and and helped to develop 

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and how does that inform your 
work about choosing to to work 

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at Nori? 
Sure. 

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So I look we'll rewind back 
about 25 years. 

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I'll go through the vast version
spare you guys the the full 25 

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year detailed history. 
But I I got my start in capital 

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markets and electronic trading 
about 25 years ago. 

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I started in in 2000 with a 
company called Cyber Trader and 

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it was almost immediately after 
the company had been acquired by

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Charles Schwab. 
And at that time it was really 

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the run up to the.com bust. 
So we're still in the.com boom 

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and suddenly through a 
combination of technology 

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advancements and Internet 
connectivity, you suddenly had 

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software in the hands of retail 
investors that had really up 

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until very recently been only 
available to professional 

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traders and and even recently 
only been made available to 

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professional traders. 
So it was electronic trading was

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a pretty new thing both for Wall
Street and for Main Street. 

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And so we built really 
sophisticated day trading 

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technology with charting and 
smart order routing and things 

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that that really hadn't been 
seen before. 

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And in in the context of that 
environment with the rapid 

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change in technology and 
business practices, you then had

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regulations that needed to catch
up. 

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And so there was just a lot of 
change in a very short period of

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time and it was really 
interesting. 

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So that was my, those are my 
formative years in electronic 

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trading. 
And then through just several 

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opportunities from that time I 
was able to participate in other

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market transformations. 
So a lot of what happened in the

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US in the late 90s, early 2000s 
subsequently went on to happen 

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in other markets as they 
electronified. 

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And a good example of that is in
Canada. 

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So I was able to spend 2 years 
up in Canada, up in Toronto, 

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launching a marketplace that at 
the time was called CHI X 

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Canada, it's now NASDAQ Canada. 
And it it really is the same 

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kind of of technology and 
regulatory changes that unfolded

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in the US, unfolded in Canada. 
But in that instance I had the 

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benefit of of the hindsight and 
knowledge and experience of 

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having participated, albeit as a
much more junior guy, but having

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participated in that in the US, 
so had seen to some extent the 

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movie before. 
Is this regulation about 

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protecting retail investors? 
Is it like what's detailed in 

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Flash Boys, which you make an 
appearance in by Michael Lewis, 

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about high frequency trading and
about how disadvantaged retail 

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people are? 
Is it something else regulation 

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primarily related to yes. 
And and so to answer the second 

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question for us, some of these, 
this was the early stages of 

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some of what was described in 
terms of the market structure in

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the Michael Lewis book Flash 
Boys. 

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So so yes, but at the time it 
was regulation relating to. 

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So you'll have to indulge me 
here for for just a couple 

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moments as I get into a little 
bit of the wonkish market 

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microstructure discussion. 
So prior to you know call it 

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late 90s, early 2000s, stocks 
that were companies that were 

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listed on the New York Stock 
Exchange or NASDAQ could only 

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trade really on one market. 
And I'm oversimplifying it here,

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but there's there's too much 
detail to getting to otherwise. 

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So it's just for the sake of 
argument. 

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If you were a company listed on 
the New York Stock Exchange, 

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your shares traded on the New 
York Stock Exchange. 

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If you were a company that was 
listed on NASDAQ, which wasn't 

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even in exchange at this time, 
your shares traded on NASDAQ. 

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In the late 90s, early 2000s, as
technology emerged that made it 

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easier for stocks to be traded 
on a computer rather than on a 

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physical exchange floor, you had
new businesses that were 

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launched in the US. 
They were called electronic 

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communication Networks or ECN's 
in in other parts of the world 

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they're known as alternative 
trading systems or proprietary 

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trading systems AT S's or PT 
S's. 

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And what happened in the US is 
there was suddenly just an 

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explosion of these EC N's that 
came online to try to compete 

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with New York and NASDAQ using 
superior higher performance 

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technology, lower pricing and 
direct market access where for 

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example, retail traders could 
start to access the market 

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directly from their desktops. 
And so with the increase in the 

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power and capabilities of the 
technology, the regulations were

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were designed for a world in 
which people were filling out 

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paper tickets, doing trading 
over the phone or physically on 

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the floor of an exchange. 
And so as shares started to 

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trade on all these different 
platforms, new problems emerged 

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for the market. 
How do you determine what the 

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best available prices if the 
shares are trading across four 

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or five different platforms 
versus one? 

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How do you ensure that brokers 
are routing their customers 

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orders to the marketplace that 
has the best available price? 

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And so all of the regulatory 
changes that were happening 

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around that time were to deal 
with these new and emergent 

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competing marketplaces. 
So you're coming out of a 

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regulatory environment. 
I mean obviously the US equities

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market is probably the among the
more regulated and more I don't 

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even know how to say it. 
These are not one of the most 

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credible financial institutions 
on the planet, which probably 

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doesn't bode well since it's had
so many problems. 

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But you've seen it go from being
pretty nascent interacting with 

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the electronic environment to 
being something that is now 

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pretty much, I imagine all 
trading is digital at this 

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point. 
So you witnessed the changeover 

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from 56 K basically to what it 
is now. 

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Yeah. 
Yeah. 

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Well, I can tell you that there,
there were instances where I 

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actually did take a paper ticket
and slide it into the time stamp

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machine when I took a trade over
the telephone. 

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And there were pink tickets for 
cell orders and and green 

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tickets for buy orders passed 
all both of them. 

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I I don't know that that really 
functionally exists for the most

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part anymore. 
So it is I think essentially all

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electronic at this point but but
I am old enough to remember 

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paper tickets. 
So yeah, look the the if you 

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start with with the compliments 
to the to the US equities 

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markets, they are the most 
liquid in the world, most 

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sophisticated in many ways the 
most efficient. 

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And so the the proponents who 
who think that everything works 

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just fine would say, look 
investors have never had it 

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better. 
They can get a trade execution 

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done in less than a second. 
So instantaneously essentially 

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get the prices that they see on 
the screen there. 

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There's greater liquidity than 
there ever has been. 

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There's more participants than 
there ever has been and and by 

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and large that's true. 
So when you look around the 

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world, I I would say that the US
equities markets are the leading

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equities markets in in many 
regards. 

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On the other side and this is 
some of what's covered in 

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Michael Lewis's book in the 
really arcane elements of the 

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market at highly technical 
levels where milliseconds, 

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microseconds, nanoseconds start 
to matter, there are some 

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inefficiencies and some of those
are structural inefficiencies 

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that are persistent and some of 
that is actually a byproduct of 

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the regulations. 
So you know, one thing that I've

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learned and operating in a 
variety of different regulatory 

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environments with different rule
sets and different market 

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structures is that it's really, 
really hard to solve for 

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everything. 
So you have to look at who is 

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your who are your primary 
constituents, what are you 

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optimizing for and what are you 
willing to trade off. 

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And so while the US equities 
market is, is the most liquid, 

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probably the most efficient in 
the world, there definitely are 

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some tradeoffs and there's 
always room for improvement. 

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And so a lot of, I would say the
work that I've done at least in 

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the equities markets has been 
about creating more competition,

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price competition for the income
and exchanges, technology 

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competition, making things more 
transparent, more efficient. 

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And and I think that that a lot 
of the businesses that I've been

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a part of have been successful 
in, in those types of endeavors.

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And the markets overall, I 
think, are arguably much more 

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efficient today than they were 
20 years ago, even with all of 

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the emergence of technology. 
And in a market that's become so

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complicated that someone who you
know is a trader in the 1970s, 

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for example, might not even 
recognize the market today. 

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How do you solve for fairness in
a case where the the book 

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details You should read Flash 
Boys by Michael Lewis. 

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If you haven't. 
It's a it's a really fascinating

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tale here. 
But there's an arms race for 

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nanoseconds and high frequency 
traders, you know, are being 

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able to extract rents 
essentially out of the financial

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system. 
Well, depends on how you view 

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it, right? 
If you if you think that they're

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adding value, they're adding 
liquidity, they're being 

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counterparty to many 
transactions that would 

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otherwise have a much harder 
time being filled. 

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And that's a valuable service. 
If you take a more grim view of 

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it, they're basically creating 
phony transactions. 

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That they're able to manipulate,
basically just to extract money 

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from the financial system to the
tune of billions, maybe more, I 

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don't even know, a lot of money.
But you're trying to design a 

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system that doesn't create an 
arms race dynamic like that. 

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What are you trading off? 
Are you giving something up for 

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fairness? 
So the the arms race part is an 

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interesting question because I I
do think that there there is 

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undeniably an arms race and and 
even some of the high frequency 

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trading firms and and I think 
this this is if I recall 

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correctly was maybe a point that
was made in the book. 

230
00:13:08,450 --> 00:13:13,410
The exchanges would often offer 
what was called the New Port. 

231
00:13:13,410 --> 00:13:15,610
So it's just a network 
connection port and it was a 

232
00:13:15,610 --> 00:13:19,530
slightly faster port that 
shaved, you know in some 

233
00:13:19,530 --> 00:13:22,130
instances maybe some 
milliseconds then later 

234
00:13:22,130 --> 00:13:26,250
microseconds now probably 
nanoseconds off of the order and

235
00:13:26,250 --> 00:13:30,850
trade messaging time which to 
average people is a completely 

236
00:13:30,890 --> 00:13:34,490
meaningless amount of time. 
To high frequency traders it can

237
00:13:34,490 --> 00:13:36,930
become an extremely important 
important amount of time. 

238
00:13:37,710 --> 00:13:42,710
But you reach if everybody has 
the same type of network 

239
00:13:42,710 --> 00:13:45,470
connection then there's no 
advantage and and everybody's on

240
00:13:45,470 --> 00:13:49,710
a on a level at least for that 
certain category of of trading 

241
00:13:49,710 --> 00:13:53,510
firm that is directly connected 
via one of these network 

242
00:13:53,510 --> 00:13:56,350
connections. 
But if the exchange offers a new

243
00:13:56,350 --> 00:13:59,630
network connection that's 
slightly faster, even if it's 

244
00:14:00,070 --> 00:14:05,430
100 microseconds or 100 
nanoseconds faster, if only one 

245
00:14:05,430 --> 00:14:09,790
of those firms steps up and uses
that slightly faster connection,

246
00:14:09,990 --> 00:14:13,710
they have an edge over everybody
else, and then everybody's 

247
00:14:13,710 --> 00:14:16,430
forced to step up. 
And this is an interesting 

248
00:14:16,430 --> 00:14:20,230
dynamic, because the slightly 
faster connection that nobody 

249
00:14:20,230 --> 00:14:24,830
actually really wants might be 
four times as expensive as the 

250
00:14:24,830 --> 00:14:27,630
previous one. 
So, so long as one firm takes 

251
00:14:27,630 --> 00:14:31,230
advantage of it and everybody 
then steps up, everyone's costs 

252
00:14:31,230 --> 00:14:35,180
just went up and all they did is
level is reach a new level of 

253
00:14:35,220 --> 00:14:38,220
equilibrium. 
So they really in the long run 

254
00:14:38,220 --> 00:14:42,260
get no advantage but but do 
increase their cost so. 

255
00:14:42,380 --> 00:14:47,020
So that's that's one of the, I 
don't know that there's an easy 

256
00:14:47,020 --> 00:14:49,020
answer to that question because 
exchanges are commercial 

257
00:14:49,020 --> 00:14:51,580
entities and so of course they 
want to release new products and

258
00:14:51,580 --> 00:14:53,820
services that they can charge 
their customers for. 

259
00:14:54,420 --> 00:14:58,460
And you know trading firms are 
are incentivized to try to get 

260
00:14:58,460 --> 00:15:00,300
whatever advantage that they can
in the market. 

261
00:15:00,900 --> 00:15:05,050
But one thing that I do want to 
know which I think is really 

262
00:15:05,050 --> 00:15:08,250
interesting and and it's one of 
the things that informs some of 

263
00:15:08,250 --> 00:15:11,690
my thinking or at least my 
perspective as I am looking at 

264
00:15:11,690 --> 00:15:16,050
and learning about the voluntary
carbon market is some of what 

265
00:15:16,050 --> 00:15:18,890
you touched on and and whether 
high frequency trading is good 

266
00:15:18,890 --> 00:15:20,330
or bad. 
And I think some of that got 

267
00:15:20,330 --> 00:15:23,690
lost in the whole conversation 
around the Michael Lewis book. 

268
00:15:24,290 --> 00:15:30,610
But you really it's a nuanced 
discussion and in all of the 

269
00:15:30,810 --> 00:15:34,810
market structure arguments in 
the US and around the world it 

270
00:15:35,010 --> 00:15:39,730
there are camps and you know 
even tribes you might say and 

271
00:15:39,730 --> 00:15:42,250
some people are very anti high 
frequency trading. 

272
00:15:42,250 --> 00:15:44,810
Other people think it's the best
thing that's ever happened to 

273
00:15:44,810 --> 00:15:47,930
the markets and and then there's
maybe a range of people in 

274
00:15:47,930 --> 00:15:50,810
between. 
And I think it's really 

275
00:15:50,810 --> 00:15:54,920
important and this was a lot of 
what I've tried to do and 

276
00:15:54,920 --> 00:15:57,080
anything I've written or anytime
that I've spoken about these 

277
00:15:57,080 --> 00:16:02,120
subjects is to try to actually 
tease out what the different 

278
00:16:02,120 --> 00:16:05,080
activities are that high 
frequency traders may engage in 

279
00:16:05,080 --> 00:16:07,680
and what function and purpose 
they serve in the market. 

280
00:16:07,680 --> 00:16:13,360
So true market making is is I 
think without doubt value add to

281
00:16:13,360 --> 00:16:16,000
the market. 
You have a firm, for example, 

282
00:16:16,000 --> 00:16:19,600
that's providing a bid and an 
offer essentially all the time, 

283
00:16:20,040 --> 00:16:23,270
providing liquidity, helping 
with price discovery. 

284
00:16:23,510 --> 00:16:27,510
That's valuable. 
There are other practices like 

285
00:16:27,510 --> 00:16:31,670
something called latency 
arbitrage where you just have 

286
00:16:31,670 --> 00:16:34,470
firms that are just slightly 
faster than other firms and are 

287
00:16:34,470 --> 00:16:38,830
able to, as the saying goes, 
quote UN quote, pick off slower,

288
00:16:38,830 --> 00:16:41,520
less informed traders and that's
extractive. 

289
00:16:41,520 --> 00:16:44,520
So there really isn't, you can't
really necessarily argue that 

290
00:16:44,520 --> 00:16:47,400
there is a lot of benefit being 
introduced to the market for 

291
00:16:47,400 --> 00:16:49,400
those two practices. 
So you're essentially using the 

292
00:16:49,400 --> 00:16:52,080
same computers. 
Could be this could be a single 

293
00:16:52,080 --> 00:16:55,240
firm engaging in both of those 
different trading strategies, 

294
00:16:55,240 --> 00:16:57,760
market making and latency 
arbitrage. 

295
00:16:58,640 --> 00:17:02,520
And so if that level of 
discussion, the nuance becomes 

296
00:17:02,520 --> 00:17:05,640
important because you got one 
firm doing two things, one value

297
00:17:05,640 --> 00:17:08,079
add to the market, one maybe 
extracted from the market. 

298
00:17:08,859 --> 00:17:12,859
And when I look at a lot of the 
arguments now three months into 

299
00:17:12,900 --> 00:17:16,260
the voluntary carbon market 
there there's a lot of 

300
00:17:16,260 --> 00:17:19,540
similarities in terms of you 
know, different ideologies, 

301
00:17:19,540 --> 00:17:21,140
different camps, different 
tribes. 

302
00:17:21,660 --> 00:17:27,140
And a lot gets lost in these 
very sort of monolithic 

303
00:17:27,140 --> 00:17:29,900
arguments where there isn't any 
opportunity for nuance or there 

304
00:17:29,900 --> 00:17:32,380
isn't enough opportunity given 
to nuance. 

305
00:17:33,020 --> 00:17:36,970
So I would say that now having 
traversed a number of different 

306
00:17:36,970 --> 00:17:40,730
markets from equities to 
derivatives to commodities to 

307
00:17:40,730 --> 00:17:46,170
now carbon, those themes seem to
continuously reemerge in each of

308
00:17:46,170 --> 00:17:49,450
those markets around the lack of
nuance and the tribal infighting

309
00:17:49,450 --> 00:17:53,330
which is is pretty unfortunate. 
How does it translate though 

310
00:17:53,370 --> 00:17:56,250
that come from pretty mature 
markets, even if you're doing 

311
00:17:56,250 --> 00:18:00,490
things that are immature within 
pretty established segments? 

312
00:18:01,080 --> 00:18:04,200
And then you come to a space 
like carbon and Nori for a long 

313
00:18:04,200 --> 00:18:06,320
time. 
And I would say even still, our 

314
00:18:06,320 --> 00:18:09,360
vision has been that the way to 
scale carbon removal is at some 

315
00:18:09,360 --> 00:18:12,960
point, when appropriate, to have
commodity scale infrastructure 

316
00:18:12,960 --> 00:18:17,040
so that huge amounts of carbon 
can be sequestered permanently 

317
00:18:17,280 --> 00:18:18,720
and just put away and dealt 
with. 

318
00:18:18,720 --> 00:18:20,240
And climate change can be 
reversed. 

319
00:18:20,240 --> 00:18:22,400
Hence the name of the podcast, 
Reversing Climate Change. 

320
00:18:23,120 --> 00:18:24,980
But. 
We're, I don't think we're 

321
00:18:24,980 --> 00:18:27,340
anywhere close to that. 
Most of these deals behave more 

322
00:18:27,340 --> 00:18:30,420
like over the counter financial 
transactions where they're like 

323
00:18:30,420 --> 00:18:33,540
private bespoke deals. 
They're not taking place in 

324
00:18:34,260 --> 00:18:37,060
large order books like you might
have experience if you've traded

325
00:18:37,060 --> 00:18:41,340
crypto or if you've traded 
stocks on an electronic trading 

326
00:18:41,340 --> 00:18:44,020
system. 
So what's the attraction here? 

327
00:18:44,020 --> 00:18:45,780
Are you trying to get to that 
stage? 

328
00:18:45,780 --> 00:18:48,140
Is it attractive because it's 
different and it's still much 

329
00:18:48,260 --> 00:18:49,940
earlier than your previous 
experience? 

330
00:18:49,940 --> 00:18:51,380
What's the, what's the link 
there. 

331
00:18:53,100 --> 00:18:56,940
So I think it's probably all of 
that and I'll explain the market

332
00:18:56,940 --> 00:19:00,900
right now and and maybe just as 
a as a proviso. 

333
00:19:01,460 --> 00:19:07,180
There is no one market structure
that fits all assets in all 

334
00:19:07,540 --> 00:19:11,100
environments and notwithstanding
the availability of the 

335
00:19:11,100 --> 00:19:14,460
technology today what what's 
called a matching engine which 

336
00:19:14,460 --> 00:19:18,020
is the, the technology that 
exchanges run the, the matching 

337
00:19:18,020 --> 00:19:20,020
model is called the central 
limit order book. 

338
00:19:20,780 --> 00:19:24,820
That technology and that type of
trade matching has now existed 

339
00:19:24,820 --> 00:19:31,340
for call it 30 years and it's 
widely adopted in equities 

340
00:19:31,340 --> 00:19:36,060
trading, derivatives trading, So
Futures Trading, options 

341
00:19:36,060 --> 00:19:41,620
trading, currencies trading. 
Where you see it less is for 

342
00:19:41,620 --> 00:19:47,160
example in bonds and each asset 
and and also by the way for for 

343
00:19:47,160 --> 00:19:50,240
shares and private companies 
there are a variety of assets 

344
00:19:50,240 --> 00:19:54,320
where a central limit order book
is just not the appropriate way 

345
00:19:54,320 --> 00:19:57,560
to match orders. 
Sometimes it is more appropriate

346
00:19:57,560 --> 00:20:03,040
for it to be an over the counter
bespoke product and trade where 

347
00:20:03,160 --> 00:20:06,000
things do need to be configured 
or tailored based on the 

348
00:20:06,000 --> 00:20:10,560
counterparties. 
So when I look at the the 

349
00:20:10,560 --> 00:20:15,310
voluntary carbon market. 
The products and the type of 

350
00:20:15,310 --> 00:20:18,910
trading today, it feels more 
like an online marketplace like 

351
00:20:18,910 --> 00:20:23,150
an Amazon or eBay versus let's 
say like Chicago Board Options 

352
00:20:23,150 --> 00:20:25,910
Exchange or New York Stock 
Exchange. 

353
00:20:26,790 --> 00:20:28,750
That's the state of the market 
today. 

354
00:20:28,830 --> 00:20:32,950
And I think that that's the the 
type of transactions that are 

355
00:20:32,950 --> 00:20:40,100
being done are a function of A 
the maturity of the the markets 

356
00:20:40,100 --> 00:20:44,060
and the technology deployed in 
the voluntary garden market. 

357
00:20:44,500 --> 00:20:48,140
B the level of education and 
understanding of the buyers in 

358
00:20:48,140 --> 00:20:50,580
the market and then see the 
products that suppliers are 

359
00:20:50,580 --> 00:20:54,780
making available to them. 
So as I've looked at some of the

360
00:20:55,380 --> 00:20:59,780
the carbon credit projects that 
are available and and who's 

361
00:20:59,780 --> 00:21:01,300
buying them and what what 
they're buying. 

362
00:21:02,050 --> 00:21:04,850
It feels the comparison that 
I've made is it or the analogy 

363
00:21:04,890 --> 00:21:07,370
I've made is it feels a little 
bit more like buying a piece of 

364
00:21:07,370 --> 00:21:11,090
real estate than it does buying 
a more standardized tradable 

365
00:21:11,090 --> 00:21:13,450
product. 
So there's it's almost like 

366
00:21:13,450 --> 00:21:16,730
buying a house the the buyer 
kind of has to in some cases 

367
00:21:16,730 --> 00:21:20,830
look at. 
At the Co benefits and it 

368
00:21:20,830 --> 00:21:22,750
there's a a feel factor about 
it. 

369
00:21:22,750 --> 00:21:24,910
Do I, you know, do I see myself 
living in this house? 

370
00:21:24,910 --> 00:21:26,750
Do I want to make meals in this 
kitchen? 

371
00:21:26,750 --> 00:21:29,630
Do I feel like sitting in this 
living room and and watching a 

372
00:21:29,630 --> 00:21:31,390
movie? 
It's a little bit more like 

373
00:21:31,390 --> 00:21:32,670
that. 
There's maybe a more of an 

374
00:21:32,670 --> 00:21:36,110
emotional softer touch to it. 
Then I just want to trade this 

375
00:21:36,230 --> 00:21:41,190
digital fungible standardized 
representation of carbon on a 

376
00:21:41,190 --> 00:21:44,230
screen. 
So what's interesting to me in 

377
00:21:44,230 --> 00:21:47,920
the part that's exciting is 1. 
It's a bit of a departure from 

378
00:21:47,920 --> 00:21:49,240
stuff I've worked on in the 
past. 

379
00:21:49,240 --> 00:21:53,560
So the majority of my experience
is exchange traded standardized 

380
00:21:53,680 --> 00:21:57,080
products, fungible products. 
So doing something that's a 

381
00:21:57,080 --> 00:21:59,240
little more bespoke, a little 
more tailored is new and 

382
00:21:59,240 --> 00:22:02,800
interesting to me. 
But two, I think that the market

383
00:22:02,800 --> 00:22:08,030
can evolve towards some more 
standardization and things that 

384
00:22:08,030 --> 00:22:11,110
are more tradable. 
I think it'll be a process and I

385
00:22:11,110 --> 00:22:14,750
don't know that it necessarily 
means that those standardized 

386
00:22:14,750 --> 00:22:17,510
tradable instruments will 
completely supplant what exists 

387
00:22:17,510 --> 00:22:20,910
today in terms of maybe the more
bespoke contracts and and 

388
00:22:20,910 --> 00:22:25,390
projects and things. 
But the opportunity to create a 

389
00:22:25,390 --> 00:22:28,830
new market, create products that
are tailored to and suit the 

390
00:22:28,830 --> 00:22:33,110
market as it exists today is fun
and interesting, interesting 

391
00:22:33,110 --> 00:22:37,250
challenge. 
And then thinking about how all 

392
00:22:37,250 --> 00:22:41,210
of the knowledge, experience and
expertise that I bring from more

393
00:22:41,210 --> 00:22:45,570
traditional capital markets to 
the team at Nori and and how we 

394
00:22:45,570 --> 00:22:48,970
can combine, you know, graft 
that onto all the carbon markets

395
00:22:48,970 --> 00:22:52,090
knowledge that the team here has
and envision what the future 

396
00:22:52,090 --> 00:22:55,810
could look like in terms of the 
development of Nori's 

397
00:22:55,810 --> 00:22:59,130
marketplace specifically. 
But then the voluntary carbon 

398
00:22:59,130 --> 00:23:02,490
more carbon market more broadly.
It's pretty exciting. 

399
00:23:02,490 --> 00:23:05,610
It's a massive opportunity. 
There's a lot of really, I 

400
00:23:05,610 --> 00:23:10,210
think, interesting white space 
that we have to operate in to 

401
00:23:10,810 --> 00:23:15,370
define and design products and 
services to both meet the 

402
00:23:15,370 --> 00:23:21,130
market's needs and then and help
them transition to a new, more 

403
00:23:21,130 --> 00:23:24,450
efficient, more transparent, 
higher integrity marketplace 

404
00:23:24,450 --> 00:23:29,490
than maybe we have today. 
Well, as recently as today. 

405
00:23:29,850 --> 00:23:34,370
You were joking. 
Even shared an XKCD comic about 

406
00:23:34,370 --> 00:23:39,210
the proliferation of standards, 
and I'm curious if you've seen 

407
00:23:39,730 --> 00:23:43,490
how standards have consolidated 
in other industries that you've 

408
00:23:43,610 --> 00:23:45,690
worked in. 
Granted, I imagine some of these

409
00:23:45,690 --> 00:23:49,250
standards are actual proprietary
financial products that are 

410
00:23:49,250 --> 00:23:51,810
being designed by a forprofit 
companies. 

411
00:23:51,810 --> 00:23:54,890
That dynamic is a little bit 
different than Carbon, but how 

412
00:23:54,890 --> 00:23:59,170
do we deal with this within 
Carbon where there's 10s? 

413
00:23:59,750 --> 00:24:02,430
Of different standards bodies 
that are all competing for 

414
00:24:02,430 --> 00:24:05,910
influence for what kind of 
additionality or permanent 

415
00:24:05,910 --> 00:24:09,510
standards should be codified for
the entire carbon removal or 

416
00:24:09,510 --> 00:24:12,070
even voluntary carbon market 
sector as a whole. 

417
00:24:12,550 --> 00:24:16,870
There's sort of a a really huge 
amount of these things and even 

418
00:24:16,870 --> 00:24:19,430
as someone who works in this 
space, I find it difficult to 

419
00:24:19,430 --> 00:24:22,310
keep up with all of them and all
of the details of all that. 

420
00:24:22,310 --> 00:24:24,950
I mean, frankly, it's a fulltime
job or the fulltime job of an 

421
00:24:24,950 --> 00:24:28,830
entire department to participate
in and set these standards. 

422
00:24:29,340 --> 00:24:33,540
So what might you predict for 
such a proliferation, given your

423
00:24:33,540 --> 00:24:35,740
experience in other parallel 
industries? 

424
00:24:37,260 --> 00:24:39,300
Sure. 
So I'll give maybe a couple of 

425
00:24:39,300 --> 00:24:41,340
examples. 
One where I think the industry 

426
00:24:41,340 --> 00:24:44,020
managed to get it together 
globally and and develop a 

427
00:24:44,020 --> 00:24:49,100
common standard that really has 
functioned extremely well 

428
00:24:49,420 --> 00:24:52,420
globally. 
And then and then maybe some 

429
00:24:52,420 --> 00:24:58,170
examples of some, some either 
standards that are in the 

430
00:24:58,170 --> 00:25:00,970
process of being developed or 
situations where I don't know 

431
00:25:00,970 --> 00:25:03,530
that you'll ever see a common 
international standard. 

432
00:25:03,530 --> 00:25:08,290
So one standard that that is 
pretty common internationally 

433
00:25:08,290 --> 00:25:12,250
across virtually, I think all 
financial markets at this point 

434
00:25:12,730 --> 00:25:15,610
is something called the 
Financial Information Exchange 

435
00:25:15,610 --> 00:25:18,370
protocol or FIX in the industry 
parlance. 

436
00:25:18,850 --> 00:25:25,490
And so FIX protocol.org is a 
nonprofit, and they publish A 

437
00:25:25,490 --> 00:25:29,750
specification. 
It describes how computers 

438
00:25:29,750 --> 00:25:32,830
essentially via API can talk to 
each other in the financial 

439
00:25:32,830 --> 00:25:34,630
markets. 
So trading firms talking to 

440
00:25:34,630 --> 00:25:37,630
their brokerages, brokerages 
talking to the exchange, so how 

441
00:25:37,630 --> 00:25:39,870
the computers communicate back 
and forth with each other. 

442
00:25:40,470 --> 00:25:46,550
And going back to that early 
stage of the development of the 

443
00:25:46,550 --> 00:25:50,110
electronic markets that I was 
talking about earlier, when you 

444
00:25:50,110 --> 00:25:53,470
have this proliferation of 
markets when they first started 

445
00:25:53,470 --> 00:25:57,080
up and there was no standard, 
each of those different Ecn's or

446
00:25:57,080 --> 00:26:00,360
alternative trading systems and 
and the exchanges themselves all

447
00:26:00,360 --> 00:26:02,680
had different API 
specifications. 

448
00:26:03,240 --> 00:26:06,920
And so and some of them were 
proprietary and they had IP 

449
00:26:06,920 --> 00:26:09,240
around them and if you wanted to
use them, you might have to 

450
00:26:09,240 --> 00:26:13,800
license them and pay a royalty. 
So if you rewind back to that 

451
00:26:13,800 --> 00:26:18,160
state of the market, if you were
some sort of actor in that 

452
00:26:18,160 --> 00:26:23,310
market that needed to trade on 
multiple different venues, that 

453
00:26:23,310 --> 00:26:27,470
meant that your technology team 
had to read, understand and 

454
00:26:27,470 --> 00:26:31,190
implement each specification for
each of those training 

455
00:26:31,190 --> 00:26:36,630
counterparties that was 
heterogeneous and that just 

456
00:26:36,630 --> 00:26:40,670
created inefficiency and 
operational overhead and cost 

457
00:26:41,190 --> 00:26:44,630
for for everybody. 
And the only firms that really 

458
00:26:44,630 --> 00:26:47,910
benefited from that were the 
incumbents that you sort of had 

459
00:26:47,910 --> 00:26:51,410
to, you had no choice, you had 
to go and use their protocol 

460
00:26:51,410 --> 00:26:55,530
because you had to access that 
market for either the products 

461
00:26:55,530 --> 00:26:57,690
that traded there or to access 
the liquidity. 

462
00:26:58,410 --> 00:27:03,450
And so the industry finally just
decided to get together and try 

463
00:27:03,450 --> 00:27:06,010
to deal with that and they 
created this thing called FIX 

464
00:27:06,210 --> 00:27:08,970
and now pretty much every 
financial exchange in the world 

465
00:27:08,970 --> 00:27:12,370
and and banks and brokerage 
firms that everyone uses FIX to 

466
00:27:12,370 --> 00:27:15,210
talk to each other. 
And I just created a common set 

467
00:27:15,210 --> 00:27:17,490
of standards that removed all 
that inefficiency. 

468
00:27:18,010 --> 00:27:21,610
That's great. 
That's global and it's an 

469
00:27:21,650 --> 00:27:26,770
arguably amazing success. 
If we look at maybe some 

470
00:27:26,770 --> 00:27:32,930
examples where we haven't seen 
such such success, one that is, 

471
00:27:32,970 --> 00:27:36,050
is you know maybe more mature, 
but it's pretty clear that 

472
00:27:36,050 --> 00:27:38,330
you're not going to get to a 
common standard is it's just the

473
00:27:38,330 --> 00:27:40,690
the rules around equities 
trading. 

474
00:27:40,690 --> 00:27:44,330
So equities are a pretty well 
known and understood type of 

475
00:27:44,330 --> 00:27:46,220
product today. 
There are you know there have 

476
00:27:46,220 --> 00:27:49,140
been, there's been equity 
ownership and and stocks now for

477
00:27:49,140 --> 00:27:51,420
what a good 600 years or 
something like that. 

478
00:27:52,420 --> 00:27:55,020
And so you know equity shares 
have come a long way. 

479
00:27:55,780 --> 00:27:59,380
But if you look at if you were 
to try to point to a global 

480
00:27:59,380 --> 00:28:04,380
standard for equities rules and 
regulations, there is no such 

481
00:28:04,380 --> 00:28:07,980
thing. 
Just in Canada you have the 

482
00:28:07,980 --> 00:28:10,940
different, each of different 
provinces has their own rules. 

483
00:28:11,300 --> 00:28:14,180
In the US, you've at least got 
one regulator, the SEC. 

484
00:28:14,780 --> 00:28:17,860
In other markets you have, but 
but in the US you also have the 

485
00:28:17,860 --> 00:28:20,020
CFTC. 
So you have two different, you 

486
00:28:20,020 --> 00:28:23,460
have two different federal 
regulators that that regulate 

487
00:28:23,460 --> 00:28:26,940
different parts of the market. 
You have other markets where you

488
00:28:26,940 --> 00:28:30,860
have one regulator that 
regulates equities, derivatives,

489
00:28:31,180 --> 00:28:35,540
so multiple different products. 
And then the rules across even 

490
00:28:35,540 --> 00:28:39,780
within let's say, Canada, across
the different provinces may not 

491
00:28:39,780 --> 00:28:42,300
be 100% aligned. 
Across countries they're 

492
00:28:42,300 --> 00:28:46,960
definitely not 100% aligned And 
so there really is no notion of 

493
00:28:47,160 --> 00:28:50,880
a global set of standards around
equities regulation. 

494
00:28:51,840 --> 00:28:56,000
There are international 
organizations, ones called IOSCO

495
00:28:57,040 --> 00:29:00,280
and that's a a group of you can 
think about that as like a a 

496
00:29:00,560 --> 00:29:04,200
meta regulator group where all 
of the national regulators get 

497
00:29:04,200 --> 00:29:07,560
together and and talk and try to
develop standards and create 

498
00:29:07,560 --> 00:29:09,240
efficiency. 
So there is some effort to 

499
00:29:09,240 --> 00:29:15,060
coordinate, but there definitely
is not a a universal standard. 

500
00:29:16,660 --> 00:29:18,900
I don't think that's going to 
change anytime soon. 

501
00:29:18,900 --> 00:29:21,780
There are just too many 
competing interests, different 

502
00:29:21,780 --> 00:29:24,020
histories and peculiarities in 
each of the markets. 

503
00:29:24,580 --> 00:29:28,060
So for anyone operating on an 
international basis, they, as 

504
00:29:28,060 --> 00:29:31,340
you noted, they have to have a 
team that's familiar with all 

505
00:29:31,340 --> 00:29:33,740
the rules and regulations in 
each of the markets that they 

506
00:29:33,740 --> 00:29:35,940
want to operate in. 
And that's just the cost of 

507
00:29:35,940 --> 00:29:40,420
doing business. 
Then if we take maybe one more, 

508
00:29:40,580 --> 00:29:44,690
let's say more recent example, 
just just Prior to joining nor, 

509
00:29:44,690 --> 00:29:49,210
I spent four years building 
ACFTC regulated futures exchange

510
00:29:49,210 --> 00:29:53,090
and clearinghouse for 
derivatives of futures contracts

511
00:29:53,170 --> 00:29:57,770
on crypto commodities. 
So Bitcoin is an example and and

512
00:29:57,770 --> 00:30:04,370
either is another example. 
And in the US, the crypto spot 

513
00:30:04,370 --> 00:30:09,570
market for Bitcoin, let's say, 
is not regulated by the CFTC or 

514
00:30:09,570 --> 00:30:14,660
the SCC. 
If you want to operate a Bitcoin

515
00:30:14,660 --> 00:30:18,180
exchange, you have to go from 
state to state and get what's 

516
00:30:18,180 --> 00:30:21,100
called the money transmission 
license and register with 

517
00:30:21,100 --> 00:30:22,980
Fincent as a money services 
business. 

518
00:30:23,580 --> 00:30:28,460
And so you have a heterogeneous 
set of rules and regulations in 

519
00:30:28,460 --> 00:30:30,180
the different States and 
territories that you have to 

520
00:30:30,180 --> 00:30:35,500
comply with. 
The SCC has taken a view that a 

521
00:30:35,500 --> 00:30:40,070
lot of crypto assets are 
securities, but there aren't and

522
00:30:40,070 --> 00:30:43,110
and there's been a lot of 
enforcement actions and there's 

523
00:30:43,110 --> 00:30:46,870
been some settlements. 
But, but the one of the main 

524
00:30:46,870 --> 00:30:49,470
arguments in the crypto world 
right now is that that the rules

525
00:30:49,470 --> 00:30:52,950
are not clear enough and 
different people take different 

526
00:30:52,950 --> 00:30:54,310
views on that. 
Some people think they're pretty

527
00:30:54,310 --> 00:30:55,590
clear. 
Other people think they're not 

528
00:30:55,590 --> 00:30:58,870
clear at all. 
And there's been no shortage of 

529
00:30:58,870 --> 00:31:02,430
draft legislation. 
I think there's four or five 

530
00:31:02,430 --> 00:31:05,590
different proposals at this 
point working their way through 

531
00:31:05,590 --> 00:31:10,130
Congress to try to create 
clarity or or and even within 

532
00:31:10,130 --> 00:31:13,090
the regulators has to 1st. 
For example, if the SEC is 

533
00:31:13,090 --> 00:31:16,890
proposed as an environment where
it would be essentially like a 

534
00:31:16,890 --> 00:31:21,850
sandbox pilot type program. 
So it's just another example of 

535
00:31:21,850 --> 00:31:24,610
an industry that there's new 
technology, new business 

536
00:31:24,610 --> 00:31:28,090
practices, new products, 
regulations trying to catch up. 

537
00:31:28,530 --> 00:31:33,010
And there is no current standard
either within the regulatory 

538
00:31:33,010 --> 00:31:35,250
environment or at a policy 
level. 

539
00:31:36,660 --> 00:31:38,540
And you just have a lot of 
different people with different 

540
00:31:38,540 --> 00:31:41,660
views trying to help solve that 
problem. 

541
00:31:41,660 --> 00:31:44,580
And and so there are a variety 
of industry groups that have 

542
00:31:44,580 --> 00:31:47,420
formed in the cryptocurrency 
world where commercial actors 

543
00:31:47,420 --> 00:31:51,180
have gotten together and said 
Okay since since no one is 

544
00:31:51,180 --> 00:31:56,860
defining this formally in terms 
of the the federal regulators or

545
00:31:57,220 --> 00:31:59,620
or even Congress, we're just 
going to set out a set of 

546
00:31:59,620 --> 00:32:02,660
principles or a set of rules 
that we all agree to voluntarily

547
00:32:03,220 --> 00:32:07,400
contribute to and and adhere to.
And that's all well and good, 

548
00:32:07,400 --> 00:32:10,400
but it doesn't create any sort 
of regulatory clarity. 

549
00:32:10,400 --> 00:32:14,040
And I definitely have seen some 
of that in the voluntary carbon 

550
00:32:14,040 --> 00:32:18,240
market in terms of just efforts 
to to try to create some sort of

551
00:32:18,560 --> 00:32:24,840
standard but without any, I 
would say formal blessing that 

552
00:32:24,840 --> 00:32:27,520
ensures that companies can 
confidently operate in 

553
00:32:27,520 --> 00:32:32,200
accordance with the standard and
and not face regulatory or or 

554
00:32:32,200 --> 00:32:36,870
commercial risk. 
It's there, it's hard to support

555
00:32:36,870 --> 00:32:39,310
any one of those. 
And then finally, I would just 

556
00:32:39,310 --> 00:32:43,230
say I've I've seen some calls 
for we need a global regulatory 

557
00:32:43,230 --> 00:32:48,590
framework for carbon. 
And given the experience with 

558
00:32:48,750 --> 00:32:53,150
other asset classes and the the,
you know, either internal 

559
00:32:53,230 --> 00:32:57,510
disagreement within countries 
across regulators or then 

560
00:32:58,150 --> 00:33:02,910
disagreement across countries. 
I find that to be a pretty, in 

561
00:33:02,910 --> 00:33:05,910
some ways naive point of view 
that we're going to get a global

562
00:33:05,910 --> 00:33:07,270
regulatory standard for carbon, 
so. 

563
00:33:08,710 --> 00:33:11,310
Many different angles to go 
with, but I guess I'll go with 

564
00:33:11,510 --> 00:33:14,830
the most recent here. 
I also have the thought that 

565
00:33:14,990 --> 00:33:18,990
maybe too much standard setting 
can ruin some potential for 

566
00:33:18,990 --> 00:33:21,470
innovation. 
I think when you're in a room 

567
00:33:21,470 --> 00:33:26,670
and too many people agree too 
much, I feel called as my duty 

568
00:33:26,670 --> 00:33:30,510
to maybe throw a little bit of a
monkey wrench and try and say 

569
00:33:30,510 --> 00:33:33,680
like actually here's a. 
Counter example or here's a spot

570
00:33:33,680 --> 00:33:37,080
where these ideas, while they 
sound good in this case, don't 

571
00:33:37,080 --> 00:33:39,320
work as well here. 
I think if you get everyone in a

572
00:33:39,320 --> 00:33:43,400
room to agree about everything, 
that's part of I'm going to make

573
00:33:43,400 --> 00:33:45,560
a most Ross of Ross connections 
here. 

574
00:33:45,560 --> 00:33:49,680
Is that not like the UN Security
Council where, you know, Russia,

575
00:33:49,680 --> 00:33:51,800
China and the US are never 
always going to agree, 

576
00:33:51,800 --> 00:33:55,200
especially not right now. 
So they just veto the proposals 

577
00:33:55,200 --> 00:33:58,440
of the other countries and 
there's really not a process of 

578
00:33:59,080 --> 00:34:01,720
like agreeing to something in 
some cases maybe be worthwhile. 

579
00:34:02,150 --> 00:34:03,870
To have different spheres of 
influence. 

580
00:34:03,870 --> 00:34:06,110
God, am I just reinventing the 
Cold War right now? 

581
00:34:06,310 --> 00:34:08,310
But surely that might work 
better, at least for decision 

582
00:34:08,310 --> 00:34:11,469
making, than just having a 
Security Council where everyone 

583
00:34:11,469 --> 00:34:15,389
has that same type of authority?
How did I just get myself into? 

584
00:34:15,389 --> 00:34:18,429
Good luck, Matt. 
Yeah, you. 

585
00:34:18,510 --> 00:34:23,370
So you happily find yourself 
comfortably at home in a lot of 

586
00:34:23,370 --> 00:34:26,530
the debate in other regulatory 
circles. 

587
00:34:26,530 --> 00:34:30,370
So there are really I I I think 
if you distill it down there 

588
00:34:30,370 --> 00:34:33,090
probably two different 
approaches to regulation. 

589
00:34:33,530 --> 00:34:37,250
One is called a rules based 
approach and the other is the 

590
00:34:37,250 --> 00:34:39,330
other is called the principles 
based approach. 

591
00:34:40,130 --> 00:34:43,090
Rules based approach is fairly 
prescriptive. 

592
00:34:43,170 --> 00:34:47,969
So you know the the rules are 
written pretty specifically 

593
00:34:49,050 --> 00:34:53,710
highly descriptive in some cases
about what you can and can't do.

594
00:34:54,429 --> 00:35:00,550
And then principles based is 
less prescriptive and really 

595
00:35:00,550 --> 00:35:03,710
lays out a set of things that 
the market is trying, the rules 

596
00:35:03,710 --> 00:35:05,710
are trying to achieve or trying 
to prevent. 

597
00:35:06,310 --> 00:35:10,270
And there's a lot more latitude 
in in that case for actors to 

598
00:35:10,270 --> 00:35:14,030
decide what adheres to those 
those principles. 

599
00:35:14,510 --> 00:35:18,870
The problem with the rules based
approach is that one it it 

600
00:35:18,870 --> 00:35:22,150
creates a lot of constraints and
and so there's less room for 

601
00:35:22,150 --> 00:35:25,550
creativity. 
But almost counterintuitively it

602
00:35:25,550 --> 00:35:28,310
does create some room for 
creativity because if you do 

603
00:35:28,310 --> 00:35:31,150
something that isn't explicitly 
prohibited by the rules, you can

604
00:35:31,150 --> 00:35:33,550
say, well there was no rule that
you can point to that says I 

605
00:35:33,550 --> 00:35:35,430
can't do that, so therefore I 
can. 

606
00:35:36,190 --> 00:35:39,790
And unfortunately that happens 
often enough when you have 

607
00:35:39,790 --> 00:35:42,070
really smart people that spend a
lot of time thinking about the 

608
00:35:42,070 --> 00:35:46,570
rules and how to game them or or
circumvent them, especially if 

609
00:35:46,570 --> 00:35:48,770
there is an edge in there and 
they can make money doing it. 

610
00:35:49,250 --> 00:35:52,850
So you have to create ever more 
rules to make it ever tighter 

611
00:35:52,850 --> 00:35:55,610
and ever more explicit and and 
then that just, you know, 

612
00:35:55,890 --> 00:35:59,650
creates less and less room for 
innovation and creativity. 

613
00:36:00,170 --> 00:36:04,930
On the other hand, if it's more 
principles based, you may have a

614
00:36:04,930 --> 00:36:09,330
lot more of a Gray area, but a 
lot more room for creativity And

615
00:36:09,330 --> 00:36:14,500
and maybe to come back to just a
concrete example where you can 

616
00:36:14,500 --> 00:36:18,060
see the consequences of let's 
say a rules based environment. 

617
00:36:18,380 --> 00:36:22,020
I would characterize the US 
equities market is a rules based

618
00:36:22,020 --> 00:36:26,020
environment and it's very 
constraining around what 

619
00:36:26,020 --> 00:36:29,060
exchanges can and can't do from 
a pricing standpoint, from an 

620
00:36:29,060 --> 00:36:33,300
access standpoint, from the 
type, the ways in which they're 

621
00:36:33,780 --> 00:36:36,900
the exchange can operate, what 
order types they're permitted to

622
00:36:36,900 --> 00:36:41,330
allow or not allow. 
And so if you look at the way 

623
00:36:41,370 --> 00:36:46,650
exchanges compete in the US 
equities market, it really isn't

624
00:36:46,730 --> 00:36:49,010
anymore about a lot of 
creativity. 

625
00:36:49,810 --> 00:36:53,770
It's about pricing in ever finer
sub penny increments and 

626
00:36:53,770 --> 00:36:57,330
creating really complicated fee 
structures with all kinds of 

627
00:36:57,330 --> 00:37:01,290
different complicated tiers that
create economic incentives. 

628
00:37:01,290 --> 00:37:05,050
I mean the exchanges have 
economists on staff who spend a 

629
00:37:05,050 --> 00:37:08,450
lot of time designing these 
really complicated pricing 

630
00:37:08,450 --> 00:37:11,690
schemes and and that's where 
innovation happens in these 

631
00:37:11,690 --> 00:37:16,130
really complicated pricing 
schemes or at the level that I 

632
00:37:16,130 --> 00:37:19,490
was describing earlier where 
you're talking about shaving now

633
00:37:19,490 --> 00:37:23,330
nanoseconds off of order and 
trade message time response 

634
00:37:23,330 --> 00:37:24,770
times. 
So. 

635
00:37:24,770 --> 00:37:29,450
So that's what really amounts to
innovation and creativity in the

636
00:37:29,450 --> 00:37:32,490
US equities markets and and 
that's that's not great. 

637
00:37:32,490 --> 00:37:35,650
It's harder to to come up with 
something new. 

638
00:37:35,890 --> 00:37:39,580
It's not to say that that no one
can and obviously if you've read

639
00:37:39,580 --> 00:37:42,500
Flash Boys you know that I EX 
did come up with the new 

640
00:37:42,500 --> 00:37:48,580
invention that was within the 
constraints of the rules. 

641
00:37:50,060 --> 00:37:53,620
But it was really precisely 
targeted. 

642
00:37:53,620 --> 00:37:57,980
And even at that there, there 
was some resistance to and and 

643
00:37:58,540 --> 00:38:01,620
in an argument that some of what
I X was doing was not compliant 

644
00:38:01,620 --> 00:38:04,300
with the rules and and that was 
a big part of the battle of the 

645
00:38:04,300 --> 00:38:05,700
i.e. 
X exchange application. 

646
00:38:06,380 --> 00:38:11,060
So I don't know that there is 
really it's it's all a matter of

647
00:38:11,060 --> 00:38:14,260
trade-offs and what are you 
trying to optimize for. 

648
00:38:14,260 --> 00:38:20,620
So you know the the state of the
UN and and post Cold War you 

649
00:38:20,620 --> 00:38:24,100
don't have uniformity of opinion
then that may or may not be 

650
00:38:24,100 --> 00:38:26,940
desirable depending on where you
sit and I would say the same 

651
00:38:26,940 --> 00:38:31,580
applies for regulation. 
Yeah, those trade-offs are 

652
00:38:31,580 --> 00:38:35,620
really profound. 
A rulesbased regime seems to 

653
00:38:35,620 --> 00:38:39,540
assume an end of history almost 
where there's probably not a lot

654
00:38:39,540 --> 00:38:43,220
of room left for innovation and 
the job of the regulator is to 

655
00:38:43,620 --> 00:38:47,740
manage the existing system. 
I mean, how much room is there 

656
00:38:47,740 --> 00:38:49,780
for innovation still in the 
equities market? 

657
00:38:49,780 --> 00:38:53,940
I know those are famous last 
words, but also, are we not at 

658
00:38:53,940 --> 00:38:55,980
that point? 
Like how much could really be 

659
00:38:55,980 --> 00:38:57,100
done? 
That would really blow 

660
00:38:57,100 --> 00:38:59,620
everyone's minds. 
But I know everyone who has ever

661
00:38:59,620 --> 00:39:02,620
predicted that usually has to 
eat their words within a couple 

662
00:39:02,620 --> 00:39:05,490
years at least. 
So is that not? 

663
00:39:05,570 --> 00:39:08,130
Is it just not appropriate to to
be rules based? 

664
00:39:08,130 --> 00:39:10,290
Are there places that were 
pretty much done innovating and 

665
00:39:10,290 --> 00:39:14,530
can just settle into a 
technicianbased view of the law 

666
00:39:14,570 --> 00:39:16,170
and people are just 
administering it? 

667
00:39:17,370 --> 00:39:19,850
Well, I I don't know, I guess 
it, you know, in the world of 

668
00:39:19,850 --> 00:39:22,370
science. 
Wasn't it maybe the late 1800s, 

669
00:39:22,370 --> 00:39:25,050
early 1900s, when they thought 
that pretty much all major 

670
00:39:25,050 --> 00:39:27,690
discoveries had happened and 
there wasn't much more to learn?

671
00:39:28,010 --> 00:39:30,010
As it's coming out of my mouth, 
I'm like, this is such an 

672
00:39:30,010 --> 00:39:32,010
obvious thing to just dunk on, 
but dunk away. 

673
00:39:32,730 --> 00:39:34,900
Go ahead. 
Plate tectonics is pretty recent

674
00:39:34,900 --> 00:39:36,220
too. 
It's like only a couple decades 

675
00:39:36,980 --> 00:39:45,900
exactly. 
So the I would say it presumes 

676
00:39:45,900 --> 00:39:50,500
that one regulators can know 
everything and that the market 

677
00:39:50,500 --> 00:39:52,980
static and that technology 
doesn't evolve or business 

678
00:39:52,980 --> 00:39:56,900
practices don't evolve and 
that's just not ever going to be

679
00:39:56,900 --> 00:40:00,270
true. 
I think it also fails to 

680
00:40:00,270 --> 00:40:02,630
recognize that there are 
different actors in the markets 

681
00:40:02,630 --> 00:40:07,150
who have different objectives. 
A an asset manager or pension 

682
00:40:07,150 --> 00:40:10,310
fund has a different set of 
priorities and a different set 

683
00:40:10,310 --> 00:40:12,150
of objectives than a market 
maker. 

684
00:40:13,310 --> 00:40:15,670
But both of those are important 
actors in the market. 

685
00:40:15,670 --> 00:40:20,070
And so if you're an exchange or 
regulator and you're trying to 

686
00:40:20,070 --> 00:40:23,030
design A market, who are you 
designing it for? 

687
00:40:23,030 --> 00:40:25,870
You designing it for the end 
investor, you deciding it who 

688
00:40:25,870 --> 00:40:27,830
who has a certain set of 
objectives and. 

689
00:40:28,330 --> 00:40:31,050
And certain preferences or you 
designing it for the market 

690
00:40:31,050 --> 00:40:33,330
maker that has a completely 
different set of objectives and 

691
00:40:33,330 --> 00:40:36,730
preferences. 
And the art and I think 

692
00:40:36,970 --> 00:40:40,130
challenge for regulators is that
you have to try to strike that 

693
00:40:40,130 --> 00:40:44,290
balance thoughtfully and some 
everybody's going to be nobody's

694
00:40:44,290 --> 00:40:47,570
ever 100% happy in that 
negotiation, which I guess you 

695
00:40:47,570 --> 00:40:49,410
know is the definition of a good
outcome. 

696
00:40:50,970 --> 00:40:53,450
But it but it's just it's an 
ongoing battle. 

697
00:40:53,450 --> 00:40:56,810
In fact right now there's a new 
set of proposals really 

698
00:40:56,810 --> 00:41:00,650
fundamentally proposing a pretty
fundamentally change US equities

699
00:41:00,650 --> 00:41:03,970
market structure and there's a 
lot of people very upset about 

700
00:41:03,970 --> 00:41:04,970
that. 
There's some people are very 

701
00:41:04,970 --> 00:41:07,610
happy about it and think it's 
you know 20 years overdue. 

702
00:41:08,170 --> 00:41:15,090
So it's you take all of that and
then recognize that regulation 

703
00:41:15,090 --> 00:41:18,650
by definition has to be a slow 
and and conservative process and

704
00:41:18,650 --> 00:41:22,590
and almost you know Hippocratic 
Oath do no harm type of 

705
00:41:22,590 --> 00:41:26,190
environment and it's just really
hard when technology and 

706
00:41:26,190 --> 00:41:29,870
business practices evolve pretty
quickly but then you can look 

707
00:41:29,870 --> 00:41:32,950
for opportunities to to innovate
in different ways And I would 

708
00:41:32,950 --> 00:41:37,870
say if we want to point to a 
concrete example of that the 

709
00:41:37,870 --> 00:41:41,430
exchange traded fund or ETF is a
relatively new invention. 

710
00:41:41,430 --> 00:41:43,790
So that's you know that doesn't 
have anything to do with the way

711
00:41:43,790 --> 00:41:46,510
exchanges match orders and 
create trades. 

712
00:41:46,950 --> 00:41:52,620
It's a new product that can list
on an exchange and it you know 

713
00:41:52,620 --> 00:41:55,300
in the case of let's say the 
SPIDERS ETF that allows an 

714
00:41:55,300 --> 00:41:59,260
investor to get access to the 
entirety of the S&P 500 index 

715
00:41:59,660 --> 00:42:04,180
through one share or one type of
share rather than having to buy 

716
00:42:04,180 --> 00:42:06,820
individual shares and all the 
individual constituent companies

717
00:42:06,820 --> 00:42:08,500
that that's an interesting 
innovation. 

718
00:42:09,060 --> 00:42:13,580
Another would be the GLDETF for 
the the the goal it's the the 

719
00:42:13,580 --> 00:42:16,700
gold ETF. 
So prior to the invention of 

720
00:42:16,700 --> 00:42:19,700
GLD, if you wanted to own gold, 
you could buy bars and store 

721
00:42:19,700 --> 00:42:22,530
them at a vault. 
You could order coins, have them

722
00:42:22,530 --> 00:42:25,450
shipped to your house and put 
them in your safe or bury them 

723
00:42:25,450 --> 00:42:28,690
in your backyard. 
When GLD was invented, suddenly 

724
00:42:28,690 --> 00:42:33,010
you could buy shares that were 
ownership, partial ownership of 

725
00:42:33,010 --> 00:42:37,650
a trust that held gold and you 
could buy those in the context 

726
00:42:37,650 --> 00:42:41,290
of your your, your typical 
brokerage account be that you 

727
00:42:41,290 --> 00:42:45,400
know, E*Trade or fidelity. 
And so it does feel like there's

728
00:42:45,400 --> 00:42:48,360
still opportunities for 
innovation, you know just it may

729
00:42:48,360 --> 00:42:53,080
come from places that you don't 
necessarily expect and that's 

730
00:42:54,160 --> 00:42:56,480
it's. 
So taking this all back to some 

731
00:42:56,480 --> 00:43:00,280
of the things I find really 
exciting about voluntary carbon 

732
00:43:00,280 --> 00:43:05,200
market is we don't have really 
clearly defined regulations. 

733
00:43:06,080 --> 00:43:11,800
There is a lot of room for 
commercial innovation, creation 

734
00:43:11,800 --> 00:43:16,640
of standards, development of new
products, market structure can 

735
00:43:16,640 --> 00:43:21,720
evolve and we don't have that 
really prescriptive rules based 

736
00:43:21,720 --> 00:43:26,160
set of constraints right now. 
So that creates a lot of 

737
00:43:26,160 --> 00:43:29,600
opportunity for flexibility and 
creativity and that's fantastic.

738
00:43:30,080 --> 00:43:35,840
The risk is that it also creates
the opportunity for bad actors 

739
00:43:36,000 --> 00:43:40,850
and we've definitely seen some 
of that in terms of some of the 

740
00:43:40,850 --> 00:43:43,650
double counting issues or some 
of the issues about even 

741
00:43:43,650 --> 00:43:46,450
outright fraud and carbon 
credits and so. 

742
00:43:48,090 --> 00:43:51,010
So again it's it's a set of 
trade-offs, so you know you want

743
00:43:51,010 --> 00:43:53,610
to be careful what you wish for.
If you wish for regulation, and 

744
00:43:53,610 --> 00:43:57,130
it comes very quickly and 
thoughtfully, you may end up 

745
00:43:57,130 --> 00:43:59,770
with a cure that's worse than 
the disease. 

746
00:44:00,330 --> 00:44:03,770
But at the same time, if the 
industry doesn't to some degree 

747
00:44:03,770 --> 00:44:08,520
police itself, then you create 
an opportunity for bad actors 

748
00:44:08,520 --> 00:44:10,880
that can sully the reputation of
the entire industry. 

749
00:44:11,280 --> 00:44:16,000
So neither of those two ends of 
that spectrum are are places 

750
00:44:16,000 --> 00:44:20,960
that you want to be. 
You could just give me something

751
00:44:21,000 --> 00:44:24,720
easy to walk away with. 
You got to give me some, some 

752
00:44:24,720 --> 00:44:28,640
Gray middle ground Hell, I have 
to carry around with me, Matt. 

753
00:44:30,740 --> 00:44:34,020
But well, if if you want to work
in market structure, I think you

754
00:44:34,020 --> 00:44:37,540
have to be, you have to have a 
high tolerance for pain and an 

755
00:44:37,540 --> 00:44:41,900
ambiguity, yeah. 
There's so many layers of of 

756
00:44:41,900 --> 00:44:45,820
ambiguity and trying to design a
product here that makes sense. 

757
00:44:45,820 --> 00:44:49,340
And I think trying to design 
something that is perfect on 

758
00:44:49,340 --> 00:44:52,100
every metric. 
I think we said in carbon 

759
00:44:52,100 --> 00:44:54,260
markets too, if you want 
everything to be perfectly 

760
00:44:54,540 --> 00:44:57,220
additional, perfectly permanent 
and all these things, that means

761
00:44:57,220 --> 00:45:00,100
your scale is. 
Pretty, pretty small and is 

762
00:45:00,100 --> 00:45:04,660
likely to remain pretty small 
for for a while and inexpensive.

763
00:45:05,140 --> 00:45:07,260
So you can have everything you 
want, you just have to pay a 

764
00:45:07,260 --> 00:45:09,260
price on it on a different 
dimension than maybe you 

765
00:45:09,260 --> 00:45:12,140
expected. 
You can be a little bit more 

766
00:45:12,140 --> 00:45:14,500
openended on on how much those 
other things matter and to what 

767
00:45:14,500 --> 00:45:17,700
extent, and you will have a 
corresponding updating of those 

768
00:45:17,700 --> 00:45:20,900
other sliders, but it doesn't 
just seem like you can get 

769
00:45:20,900 --> 00:45:23,640
everything you want. 
For a cheap price and great 

770
00:45:23,640 --> 00:45:26,880
availability at all times, it 
seems like one has to choose 

771
00:45:26,880 --> 00:45:30,000
what is actually important here 
to reverse climate change. 

772
00:45:30,000 --> 00:45:32,400
And it really isn't that simple.
I think people have good faith 

773
00:45:32,640 --> 00:45:34,760
can disagree about where those 
sliders should be. 

774
00:45:36,200 --> 00:45:39,040
I think that is an absolutely 
critical point. 

775
00:45:39,080 --> 00:45:43,320
You can reach what you might 
define as perfection that 

776
00:45:43,320 --> 00:45:47,680
becomes utterly irrelevant, and 
so you can have your perfect 

777
00:45:47,680 --> 00:45:49,640
precious little thing that 
nobody cares about. 

778
00:45:50,720 --> 00:45:53,950
That's not a good outcome and 
it's someone who's a relative 

779
00:45:53,950 --> 00:45:58,230
newcomer to this market. 
I can say that, you know, not 

780
00:45:58,230 --> 00:46:00,990
that it's unique to the market, 
the arguments and and the 

781
00:46:00,990 --> 00:46:04,630
different tribal battles and 
things that are going on. 

782
00:46:04,630 --> 00:46:09,110
But the industry should ask 
itself what is that doing for 

783
00:46:09,110 --> 00:46:11,630
people like me who are relative 
newcomers. 

784
00:46:11,630 --> 00:46:14,550
Now I've decided to join a 
company and and jump in with 

785
00:46:14,550 --> 00:46:18,430
both feet. 
But if I'm someone sitting at a 

786
00:46:18,430 --> 00:46:22,980
real economy corporation and I'm
starting down the path of the 

787
00:46:22,980 --> 00:46:26,540
carbon journey and trying to 
understand what the challenges 

788
00:46:26,540 --> 00:46:29,900
are, what the the opportunities 
are, what the products are, what

789
00:46:29,900 --> 00:46:35,580
the solutions are, and you know,
I, I open up the the cover to 

790
00:46:35,580 --> 00:46:37,940
the market and to see a bunch of
people screaming at each other 

791
00:46:37,940 --> 00:46:42,940
about highly technical, arcane 
topics, is that something that 

792
00:46:42,980 --> 00:46:46,420
is going to invite me to to come
in and want to participate? 

793
00:46:46,420 --> 00:46:49,940
Probably not. 
So for the market. 

794
00:46:50,570 --> 00:46:54,250
I think one of the things that 
we if the goal of the market is 

795
00:46:54,250 --> 00:46:59,490
to remove carbon from the 
atmosphere, stabilize the 

796
00:46:59,490 --> 00:47:05,730
climate, reverse climate change,
then we would need to bring as 

797
00:47:05,730 --> 00:47:07,810
many people into the tent as 
possible. 

798
00:47:08,170 --> 00:47:11,450
We want to have a big tent 
approach here and you can't do 

799
00:47:11,450 --> 00:47:13,650
that. 
If everybody's infighting and 

800
00:47:13,650 --> 00:47:17,090
arguing and one upping it, it 
just doesn't work. 

801
00:47:17,690 --> 00:47:22,010
So if we just start from the 
standpoint of we want to assume 

802
00:47:22,010 --> 00:47:24,730
good intent, we want to identify
the good actors, we want to 

803
00:47:24,730 --> 00:47:27,370
support each other. 
Let's grow the market. 

804
00:47:27,370 --> 00:47:30,010
Let's make it easier for people 
to interact with the market, to 

805
00:47:30,010 --> 00:47:31,890
navigate it, to understand the 
products. 

806
00:47:31,890 --> 00:47:37,130
Let's be creative about removing
points of friction and make the 

807
00:47:37,130 --> 00:47:41,820
market big and important and 
then we achieve the impact that 

808
00:47:41,820 --> 00:47:45,100
everybody I think that's that's 
spending a good portion of their

809
00:47:45,100 --> 00:47:47,860
time and careers in this this 
new market is trying to 

810
00:47:47,860 --> 00:47:51,100
accomplish. 
And and that would be you know 

811
00:47:51,100 --> 00:47:53,740
that's just that's my frame of 
mind when I come into this. 

812
00:47:53,740 --> 00:47:56,500
I want to meet people. 
I want to learn more about the 

813
00:47:56,500 --> 00:48:00,220
market and want to be 
collaborative and and not 

814
00:48:00,220 --> 00:48:01,660
ideological or tribal. 
It's. 

815
00:48:03,180 --> 00:48:05,620
A good goal, definitely a good 
starting point. 

816
00:48:06,190 --> 00:48:07,630
Well, we're really glad you're 
here with us. 

817
00:48:07,630 --> 00:48:10,110
You bring so much interesting 
experience for us and the 

818
00:48:10,110 --> 00:48:12,950
industry as it scales. 
Thanks for being here, Matt. 

819
00:48:12,950 --> 00:48:15,990
And if you like the show, by the
way, we're going to be doing 

820
00:48:15,990 --> 00:48:19,270
another episode with Matt here 
that's more applied and with a 

821
00:48:19,350 --> 00:48:22,550
special guest coming soon. 
So thank you again, Matt. 

822
00:48:23,820 --> 00:48:25,780
Thanks for having me, Ross. 
It's been a pleasure to be here 

823
00:48:25,780 --> 00:48:27,940
and it's been a pleasure the 
last three months with the team 

824
00:48:27,980 --> 00:48:32,100
here. 
Thank you so much for listening.

825
00:48:32,180 --> 00:48:34,340
If you could please subscribe 
and give us a great rating and 

826
00:48:34,340 --> 00:48:37,260
review on Apple Podcast or a 
rating on Spotify, that'd be 

827
00:48:37,260 --> 00:48:39,580
much appreciated. 
It helps us get our content out 

828
00:48:39,580 --> 00:48:41,420
to more people. 
You can sign up for our 

829
00:48:41,420 --> 00:48:44,180
newsletter at nori.com. 
Follow us on social media. 

830
00:48:44,220 --> 00:48:45,420
We will catch you next time.
