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You're listening to the 
reversing climate change podcast

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by Nori. 
The world's first carbon removal

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Marketplace, here are your 
hosts, Ross, Kenyon and 

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Christoph jospeh, say hello and 
welcome to the reversing climate

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change podcast with Nori. 
I'm Ross, Kenyan here, with 

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Kristoff, Joss Bay and producer 
Paul. 

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We are now in Oakland 
California. 

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We all flew over here, had some 
troubles with our flights. 

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On many of them. 
Got delayed. 

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We made it. 
Just in time christop. 

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Why don't you introduce Our 
Guest here? 

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Yeah we're sitting in a very 
trendy. 

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We work always nice to kombucha 
on tap. 

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Yeah I stopped there. 
What's that sitting across from 

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us is dr. 
Julio Friedman Julio is the CEO 

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of carbon Wrangler and a 
distinguished fellow of Energy, 

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Futures initiative and he was 
also formerly the pedis. 

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Let me see if I can get that. 
The principal Deputy assistant 

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secretary, Terry of the office 
of fossil energy at the 

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department of energy, which is a
pretty cool place to be when 

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you're working in the Obama 
Administration, trying to really

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move the needle. 
So I remember first seeing Julio

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in May May 31st 2017, he was 
actually talking at the world's 

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first. 
Direct air capture commercial, 

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plant opening at climb works. 
The words coming out of his 

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mouth were bold and audacious 
and seemed completely aligned 

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with things that I cared about. 
Out. 

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So I remember exchanging cards 
and he was very kind to follow 

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up with me and stay in touch, 
and here we are. 

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Let's give a little bit of your 
background, uh, Julio. 

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Let's where did this all, start.
How did you get to being a 

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carbon Wrangler? 
The short version of the, long 

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story starts at cop, 22. 
It was right after the election 

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and a lot of people were 
wandering around my Rakesh, you 

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know, flapping, like, wet hens 
going. 

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Oh, what do we do? 
Now, the sky is falling. 

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All is doom and cop, 22 is kind 
of dead. 

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Tory, start cop. 
We're going to make fun of you 

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if you use acronyms so you can 
have this conference of the 

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parties. 
Thank you, cop, 22 and I was in 

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an airless room after airless 
room. 

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Listening to park and bark talks
and it was just not a very good 

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vibe in contrast, there was an 
event taking place outside of 

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Marrakesh referred to 
affectionately as the do Fest 

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because that's what doers do. 
They go to the do Fest? 

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It was a tremendous experience. 
It was full of Art and 

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Entrepreneurship. 
You know, people doing 

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environmental work and 
communication. 

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Ian's experts and designers and 
scientists, it was just totally 

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thrilling and the focus of the 
do Fest was if the government 

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can't be counted on to deliver 
the goods we're going to have to

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roll up our sleeves and get more
active. 

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And at the end of that whole 
experience, I had an epiphany 

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and I said, that's what I do. 
I'm a carbon Wrangler, I have 

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trained as a geoscientists, I've
worked in government of work in 

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Academia. 
I've worked in business worked 

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at a National Lab. 
I've been in Obama 

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administration to point D in The
Guiding star and all of that is 

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How do you keep carbon out of 
the atmosphere how do you take 

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it out once it's there. 
And that's what Wranglers do is 

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they take things from where 
they're not supposed to be and 

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put them where they're supposed 
to be. 

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Do you often say Yeehaw the 
wrong moment sometimes? 

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I am never say Yeehaw ever but I
lived in Houston long enough to 

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know that the plural of y'all is
all y'all and so you can't see 

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it right now. 
But Julio actually has a bolo 

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tie and a cowboy hat on. 
He's really going for this 

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Wrangler. 
Look, the Western Wear shirt was

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a gift from My wife's. 
What can I say? 

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We've got a great story, 
Livermore, Livermore, 

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California, is Rodeo country. 
We've got one of the oldest 

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rodeos there. 
I encourage you all to come out 

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to Bachman's, Western Wear 
Store, buy some boots by shirt. 

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Hit the rodeo. 
It's always the second weekend 

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of June, the tourist board 
paying you or I'm always in 

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probably showing up if I can 
Wrangle carbon at this video, 

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that sounds like a fun road it 
so okay. 

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Carbon wrangling can we Define 
it in a sentence and we're 

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sleeping carbon dioxide out of 
the atmosphere and Also pulling 

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it back at the same time. 
Yes. 

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So and why does that matter? 
It's clear from the climate 

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math, that we have a very tough 
road to hoe. 

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If you believe in climate 
science, if you Embrace climate 

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science, you have to embrace 
climate math and the math is 

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unforgiving and harsh. 
We are not on a two-degree 

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trajectory, even with Paris 
agreements. 

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Were maybe on a 2.7 degree 
trajectory may be 3.5, it ain't 

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looking good. 
And in order to get a two-degree

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trajectory, we simply have to do
a lot more. 

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More. 
We have to do a lot more 

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abatement and we have to do 
Beyond abatement. 

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The math shows that 87 percent 
of the ipcc models require 

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carbon removal by mid-century 
and they require carbon removal 

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from the air and oceans at 
Mammoth scales at the scale of 

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tens of Giga tons and for your 
audience, that's not going to 

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the store and buying a giga ton 
of carrots. 

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You don't necessarily know how 
to evaluate gigaton. 

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A gigaton is twice the weight of
all the people on Earth. 

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So it's a big number and a 
gigaton is The amount of oil and

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gas that Exxon shell and BP move
in a year is a huge volume of 

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material. 
The entire oil and gas industry.

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Is 10 Giga, tons of stuff in 
order for us to get to a 

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stabilization. 
Trajectory we got to drop our 

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current emissions by 15 giga. 
Tons in 12 years, that's two 

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Senate Cycles. 
That's before my kids have kids,

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we need an industry that is 
bigger than the whole oil and 

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gas industry, pull in CO2 out of
the air. 

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And that's got a start about 
then the second best time to 

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plant a tree is now. 
And so I voted with my feet and 

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thought I need to figure out how
to get these Technologies 

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deployed awesome. 
Aw yeah. 

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So there's a lot of work ahead. 
We clearly needed to get started

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with this whole effort 
yesterday, but as you said that 

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the second time best time to 
plant a tree is right now. 

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A lot of idioms coming out. 
Yeah. 

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A lot of good ones. 
Yeah. 

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Good ones. 
And so we're talking about the 

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climate math and just to put 
this in perspective, the world 

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puts how many Giga tons each 
year into the atmosphere from 

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fossil based in my greenhouse 
gas equivalent. 

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Is 53 Giga, tons a year about 
75% of that is energy sector and

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fossil fuels. 
The other 25% is land use. 

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It's part of the reason why we 
need carbon removal. 

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Is that actually if you zeroed 
out all the fossil energy you'd 

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still be stuffed, there's parts 
of the system that are hard to 

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scrub. 
We're doing great on the power 

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sector. 
That's terrific. 

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We got lots of options. 
We've got lots of Technologies, 

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fielded in the industrial 
sector. 

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We got nothing, we got carbon 
capture and storage, and that's 

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it. 
And for the land use sector, 

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we've got even less than that. 
We haven't figured out how to 

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stop chopping down trees. 
We keep doing that. 

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We haven't figured out how to 
not use ammonia based 

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fertilizers or nitrogen based 
fertilizers. 

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So the nitrous emissions from 
those are a mammoth contribution

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to greenhouse gas emissions. 
We don't know how to decarbonize

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planes. 
We don't know how to decarbonize

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boats. 
We don't know how to decarbonize

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cooking and our gas stoves. 
There's all kinds of things 

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where we just have a long way to
go and that buys climate debt. 

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We are building climate debt 
every year. 

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So if all future, green energy 
all Your energy deployed had no 

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carbon emissions, we would still
be admitting fifty three billion

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tons a year and at that level we
run out of one and a half 

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degrees. 
It's six years we run out of 2 

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degrees in 20 years we just 
overshoot. 

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And so that's why carbon removal
has moved forward as an obvious 

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and important idea. 
But focus on removal to is that 

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in many of these cases maybe it 
isn't worth decarbonizing or 

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maybe it's just not economically
feasible when you're hoping that

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the technology for removing 
carbon after the effect might 

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actually be easier. 
Our cheaper better is that part 

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of the focus or part of the 
hope. 

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That's not really how I think 
about it. 

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I think about it as we have to 
do all things in Spades, we have

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to Triple down on everything 
we're already doing and do more.

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So we have to continue with 
mitigation as much of it as we 

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can get as fast as we can get. 
We also know that's not going to

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be enough. 
So we need to create a new 

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Enterprise that does carbon 
removal on top of that. 

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And then after that it still 
might not be enough. 

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There's some mixture of 
mitigation adaptation Suffering.

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The more mitigation we do the 
more carbon removal. 

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We do the less adaptation in the
less suffering were purchasing 

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in the future. 
I know it isn't popular for 

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people that work in the 
environmental field to even talk

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about adaptation but I mean you 
brought it up so is it okay in 

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these circles to talk about 
that? 

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What's interesting is 10 years 
ago. 

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It was a persona non grata topic
10 years ago, everybody was 

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saying we can't even talk about 
adaptation as a moral hazard. 

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If we even acknowledge that we 
have to do some adaptation, then

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we might Not do as much 
mitigation as we need to do so 

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fast forward. 10 years, guess 
what? 

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The cats out of the bag? 
The horse out of the stable, 

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everybody's like, oh crap. 
We actually have the sea level 

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rise. 
The heat waves, the Super 

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Storms, all these things. 
So now we need to start spending

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on adaptation as well, and the 
reason I go through all that 

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discussion, is because carbon 
removal is just getting the 

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treatment now that adaptation 
got ten years ago. 

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People are saying we can't even 
talk about carbon removal. 

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It might reduce our need for 
mitigation. 

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Hey, math is math. 
If you can do arithmetic, you 

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can figure this out. 
And if you know that we need to 

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do carbon removal to get to a 
stable just transition to get to

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as ecosystem sustained world. 
It's the math, put some money 

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into it, start the work, don't 
talk to me whether it's a moral 

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hazard or not, get on with it we
got things to do a popular 

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because of this or is this 
people like this? 

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Are they starting to now though 
what I find is that most people 

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like this, there are some groups
which you could call on the far 

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left or you Good call on the 
far-right who don't like this 

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discussion but I don't want to 
live my life on both ends of the

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dumbbell. 
I want to live my life, doing 

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the work that needs to get done 
and, you know, just like any 

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other 12-step program, 
acknowledging the problems the 

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first step, we're going. 
So deep in the idioms and 

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metaphors. 
I love it. 

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And that I was going to ask a 
different question. 

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But let's unpack this 12-step 
program. 

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So you admit you have a problem 
and it seems like our problem as

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a whole is that we've put this 
CO2. 

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Which let's call it garbage. 
We put this garbage out into the

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street freely and there's no 
price that we have to pay for 

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the garbage. 
And now there's all this excess 

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garbage that already, maybe we 
can quibble on the numbers but 

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let's say 750 billion tonnes 
which is too much. 

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We want to pull it back and 
we're putting whatever fifty, 

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three billion tons of garbage 
into the street every year. 

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And we need to stop that and 
negate that. 

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So I'm going through your 
12-step problem and I admit. 

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Okay, we have a problem. 
What's next? 

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What's next? 
Thanks. 

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Polly is a bunch of stuff we're 
already doing plus carbon 

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wrangling, which is why I'm 
here. 

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I suppose the stuff we're 
already doing is we need to 

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actually go farther on a lot of 
the stuff we already know how to

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do, we need to go farther on 
solar. 

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We need to go farther on wind. 
We need to go farther on 

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efficiency. 
We need to go farther on V's 

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need to go farther on nuclear. 
We need to go farther on 

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conventional capture and storage
when you do all that stuff and a

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bunch of it. 
The metaphor, I used to describe

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this as essentially a 
weight-loss metaphor. 

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We need to do a combination. 
Should have changing your diet 

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and exercise and eating less. 
And all those things that I 

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talked about. 
Fill that boat, then comes the 

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part where you have to clean up 
your room afterwards or even if 

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you manage to lose weight, 
you're not out of the water 

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because you created a mess. 
It is strictly speaking, carbon 

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pollution. 
In fact, is a carbon itself, is 

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not a bad thing. 
Everything in this building 

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that's not made out of steel or 
glass, or rock is made out of 

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carbon. 
In fact, some of the rocks made 

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out of carbon to my clothes are 
made out of carbon. 

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I made it a carbon. 
It's not a carbons necessarily a

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bad thing, but it's pollution if
it's Dost in the wrong place and

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that's the problem. 
We have gasoline is great in the

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gas tank. 
It's terrible in my water. 

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It's a pollution in one place. 
It's not in the other. 

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So the question is, if there's 
carbon is not supposed to be in 

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the atmosphere at that dose at 
that concentration, then you got

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to clean it up. 
So I think of the sky in one of 

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a couple of different ways. 
I think of it as a massive 

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Superfund Site to be cleaned up.
Alternatively, you think of it 

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as a massive load to be mind. 
It's actually now increasingly 

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seen as a resource that can be 
harvested for gain that. 

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Change of thought that reframing
of the problem is, in part, 

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going to create new companies, 
new Industries, new Enterprises.

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That we are only just starting 
to imagine. 

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It's a new kind of white space 
thinking about skymining as a 

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human undertaking to do well by 
doing good. 

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And that's actually where carbon
wrangling is heading. 

256
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And it's not too good to be 
true. 

257
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No. 
So I had to obligatory really 

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say, the thing. 
You have a chance right now 

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where people can make money 
doing the right thing. 

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You have selfish means turning 
into Oh, social ends and this is

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on that you want to harness. 
This is what we love to. 

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We think like if people can make
money off of this, this is 

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actually like the beginning of 
it wears like the old way. 

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00:12:37,800 --> 00:12:39,700
Like, when I grew up 
environmentalism was like a lot 

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of finger-wagging and scolding. 
I don't really think that's 

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going to lead to anything that 
positive. 

267
00:12:43,700 --> 00:12:45,400
I feel like we've kind of 
already maxed that out. 

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Is there anyone left to go with 
that? 

269
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Yeah, I've learned a couple of 
things over the course of my 

270
00:12:49,500 --> 00:12:51,500
career and working in government
and so forth. 

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00:12:51,500 --> 00:12:53,500
One of the things I learned is 
that you don't make progress 

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00:12:53,500 --> 00:12:56,300
telling people why they're 
stupid, that just is a dead end.

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00:12:56,500 --> 00:12:59,400
And said you have to tell people
why there's hope and good things

274
00:12:59,400 --> 00:13:01,700
to do. 
It's a much more useful approach

275
00:13:01,700 --> 00:13:03,700
of our time. 
There's only so much progress, 

276
00:13:03,700 --> 00:13:05,500
you can make with fear mongering
at some point. 

277
00:13:05,500 --> 00:13:07,800
People are like paralyzed, you 
actually have to give them 

278
00:13:07,800 --> 00:13:10,200
useful positive actions. 
And if they can make money in 

279
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the process, all the better 
because that unleashes markets 

280
00:13:13,300 --> 00:13:15,600
and that creates positive 
feedbacks. 

281
00:13:15,600 --> 00:13:17,900
And in the system that are very,
very important. 

282
00:13:18,000 --> 00:13:19,800
One of the other things that I 
learned is that the United 

283
00:13:19,800 --> 00:13:22,500
States government does not make 
policy in other countries. 

284
00:13:22,600 --> 00:13:28,800
We are one of 197 to sometimes 
even by proxy, not so much, the 

285
00:13:29,000 --> 00:13:32,100
some work so well. 
Well yeah, we can't make policy 

286
00:13:32,100 --> 00:13:34,400
in China. 
We can't make policy in India. 

287
00:13:34,400 --> 00:13:37,500
We can't make policy in Germany.
We just don't this is not 

288
00:13:37,500 --> 00:13:40,400
something that the United States
can do and those countries have 

289
00:13:40,400 --> 00:13:43,700
their own emissions roads to ho.
And so, again, if you can 

290
00:13:43,700 --> 00:13:47,100
provide them with a technology, 
if you can provide them with 

291
00:13:47,100 --> 00:13:49,800
markets, if you can provide 
them, the opportunity, they can 

292
00:13:49,800 --> 00:13:52,200
choose to polarize positive in a
way that works for their 

293
00:13:52,200 --> 00:13:56,100
countries absent. 
That we're just got more debt in

294
00:13:56,100 --> 00:13:58,300
the future. 
We've got more carbon to remove 

295
00:13:58,300 --> 00:14:01,100
every year, so with the Octane 
and cryptocurrency space. 

296
00:14:01,100 --> 00:14:03,100
There's been a crazy Gold Rush 
as last year. 

297
00:14:03,100 --> 00:14:04,700
I'm not sure to what degree you 
followed it. 

298
00:14:04,700 --> 00:14:07,200
But is there going to be a 
carbon removal Gold Rush coming 

299
00:14:07,200 --> 00:14:09,500
up in the next couple years? 
I think a number of groups are 

300
00:14:09,500 --> 00:14:11,900
going to go after that and of 
course Nori is already going 

301
00:14:11,900 --> 00:14:14,700
after that Nori is 
cryptocurrency. 

302
00:14:14,800 --> 00:14:18,300
Founded on the basic premise of 
carbon removal as a product. 

303
00:14:18,300 --> 00:14:20,900
I think we're probably going to 
see more offerings like that 

304
00:14:21,000 --> 00:14:24,200
whether or not those are 
substantial or sensible 

305
00:14:24,200 --> 00:14:27,600
Investments, I wouldn't 
vouchsafe, but I do think that 

306
00:14:27,600 --> 00:14:29,600
we're going to start taking more
shots on net. 

307
00:14:29,700 --> 00:14:31,300
And that people are in the 
cryptocurrency. 

308
00:14:31,300 --> 00:14:34,700
Space are going to look for 
opportunities to do that. 

309
00:14:34,700 --> 00:14:39,600
For me, based on my experience. 
A requirement of that success 

310
00:14:39,600 --> 00:14:42,800
will be validation. 
That it'll be very hard to 

311
00:14:42,800 --> 00:14:45,900
transact in the carbon space. 
If the carbon transaction itself

312
00:14:45,900 --> 00:14:49,800
is not validated, that actually 
is either a hurdle to be 

313
00:14:49,800 --> 00:14:52,500
overcome or an opportunity to 
engage more people. 

314
00:14:52,500 --> 00:14:54,900
There are people out there who 
already do carbon trading carbon

315
00:14:54,900 --> 00:14:56,700
certification, lose, those sorts
of things. 

316
00:14:56,700 --> 00:14:59,200
So there's an industry out there
that could look to carbon 

317
00:14:59,200 --> 00:15:01,200
removal. 
Another opportunity and seek to 

318
00:15:01,200 --> 00:15:05,000
franchise into that space. 
Well, thanks for calling us out 

319
00:15:05,000 --> 00:15:05,600
Julio. 
Yep. 

320
00:15:05,600 --> 00:15:08,400
We're going for the gold rush. 
And I mean I kind of see part of

321
00:15:08,400 --> 00:15:12,400
what we're doing is not 
certainly mining for gold but 

322
00:15:12,400 --> 00:15:15,400
rather trying to build the 
Levi's jeans and the shovels so 

323
00:15:15,400 --> 00:15:19,100
that gold mining can occur and a
quicker scale and hoping that 

324
00:15:19,100 --> 00:15:22,200
others actually might copy what 
we're doing because that would 

325
00:15:22,200 --> 00:15:24,200
make progress happen more 
quickly. 

326
00:15:24,400 --> 00:15:27,600
We like to say if someone were 
to look at Nori's design and 

327
00:15:27,600 --> 00:15:30,800
completely copy certain elements
more shots on net. 

328
00:15:31,100 --> 00:15:33,700
Our goal here is to reverse 
climate change and one of the 

329
00:15:33,700 --> 00:15:36,100
ways that we're going about 
doing that is by building 

330
00:15:36,100 --> 00:15:39,500
methodologies, in an open and 
transparent platform. 

331
00:15:39,500 --> 00:15:43,000
So that the carbon accounting 
can indeed improve as more data,

332
00:15:43,000 --> 00:15:45,900
goes through there and people 
can trust that what's happening,

333
00:15:45,900 --> 00:15:49,400
which from our perspective is 
getting the math on the negative

334
00:15:49,400 --> 00:15:52,200
carbon emissions, right? 
That's actually occurring. 

335
00:15:52,400 --> 00:15:59,500
We're at kind of like to go into
how you see these various 

336
00:15:59,700 --> 00:16:02,100
Accounting, metrics all adding 
up. 

337
00:16:02,100 --> 00:16:04,800
So we can talk about removing 
carbon and then putting it in 

338
00:16:04,800 --> 00:16:07,600
biomass, or we can talk about 
removing carbon and putting it 

339
00:16:07,608 --> 00:16:10,400
in a mineral. 
And when, that biomass Burns, it

340
00:16:10,400 --> 00:16:12,500
goes back into the atmosphere. 
Well, when I burn the minute, I 

341
00:16:12,508 --> 00:16:13,800
can't bear the middle. 
It's a rock. 

342
00:16:13,800 --> 00:16:17,600
It's still there and it's more 
permanent and so, maybe what is 

343
00:16:17,700 --> 00:16:20,800
the carbon that's been wrangled 
in the mineral has a higher 

344
00:16:20,800 --> 00:16:23,700
value or there's a premium that 
someone might want to pay? 

345
00:16:23,800 --> 00:16:26,700
And I remember one of the 
Articles we can link to this 

346
00:16:26,700 --> 00:16:29,500
that you wrote was all about 
insects versus offsets. 

347
00:16:29,700 --> 00:16:31,600
Could you explain that to our 
listeners? 

348
00:16:32,000 --> 00:16:34,000
Absolutely. 
And you sort of hit it on the 

349
00:16:34,000 --> 00:16:37,100
head that this is a market which
is forming and being explored in

350
00:16:37,100 --> 00:16:39,600
this like any other New Market, 
we don't necessarily know what 

351
00:16:39,600 --> 00:16:41,600
the customers are. 
We don't necessarily know how 

352
00:16:41,600 --> 00:16:43,300
much people will pay. 
There's a bunch of stuff, we 

353
00:16:43,300 --> 00:16:45,900
don't know, but these markets 
are coming forward and I tried 

354
00:16:45,900 --> 00:16:50,400
to break the landscape out into 
three segments offsets on sets. 

355
00:16:50,500 --> 00:16:54,500
And in sets off sets, a lot of 
people are familiar with these 

356
00:16:54,500 --> 00:16:57,000
are traded actually by the 
European trading scheme, they're

357
00:16:57,000 --> 00:16:59,100
validated by conventional carbon
validators. 

358
00:16:59,100 --> 00:17:01,600
What are you Defining here for 
our listeners are. 

359
00:17:01,600 --> 00:17:03,400
Maybe new was just about to do 
that. 

360
00:17:03,400 --> 00:17:04,599
So we're over. 
Yeah. 

361
00:17:04,599 --> 00:17:08,099
Cyrus ruined ruined my flow. 
So that's quite all right. 

362
00:17:08,200 --> 00:17:11,599
But the punch line is these are 
mechanisms that were set up 

363
00:17:11,700 --> 00:17:14,300
maybe 20 years ago by the United
Nations under Kyoto. 

364
00:17:14,300 --> 00:17:17,599
So things like redd+ things like
the clean development mechanism,

365
00:17:17,599 --> 00:17:20,800
creative context in which a lot 
of offsets could be traded. 

366
00:17:20,800 --> 00:17:23,599
The thing about most offsets is 
most offsets don't actually 

367
00:17:23,599 --> 00:17:26,099
deliver carbon abatement at all 
a few do. 

368
00:17:26,099 --> 00:17:29,100
If you go to a Dairy Lagoon and 
capture the methane and destroy 

369
00:17:29,100 --> 00:17:31,400
it or Or whatever. 
Then then actually that 

370
00:17:31,400 --> 00:17:35,300
qualifies as a carbon reduction 
for real, but a lot of them are 

371
00:17:35,300 --> 00:17:37,700
not that they're often things. 
Like we're going to build a 

372
00:17:37,700 --> 00:17:41,400
solar panels and solar power 
plants in Africa, and that will 

373
00:17:41,400 --> 00:17:43,900
mean that they won't build a 
coal-fired power plant in the 

374
00:17:43,908 --> 00:17:46,000
future. 
So there's a lot of counter 

375
00:17:46,100 --> 00:17:49,400
factual philosophy that goes 
into the offset markets and the 

376
00:17:49,400 --> 00:17:52,200
people who work in those space 
or familiar with the challenges 

377
00:17:52,200 --> 00:17:54,200
and problems associated with 
that. 

378
00:17:54,200 --> 00:17:58,000
The punch line is, if you care 
about carbon, you need to do 

379
00:17:58,100 --> 00:18:02,000
something in addition to It 
offsets are great, they preserve

380
00:18:02,000 --> 00:18:04,700
biodiversity they help native 
indigenous peoples. 

381
00:18:05,000 --> 00:18:07,100
They deliver clean water. 
There's all kinds of things that

382
00:18:07,100 --> 00:18:09,600
they deliver, but the carbon is 
not the big thing. 

383
00:18:09,700 --> 00:18:13,900
So we need to do to other kinds 
of actions and transactions in 

384
00:18:13,900 --> 00:18:17,500
order to get there, one of 
them's on sets together in sets 

385
00:18:17,800 --> 00:18:21,000
and basically, I've split the 
landscape and onsets into 

386
00:18:21,000 --> 00:18:23,000
something that's going on the 
surface of the Earth and 

387
00:18:23,000 --> 00:18:25,600
insights. 
That's going into a product or 

388
00:18:25,600 --> 00:18:27,800
into the surface of the Earth 
underground. 

389
00:18:27,800 --> 00:18:29,500
The best example for insights 
that I can come up. 

390
00:18:29,600 --> 00:18:31,200
With is the project in 
Reykjavik. 

391
00:18:31,200 --> 00:18:32,400
We're climb works and wreak 
havoc. 

392
00:18:32,400 --> 00:18:35,300
Energy are capturing CO2 from 
the air, putting it to Miles 

393
00:18:35,300 --> 00:18:37,800
underground, and it mineralize 
has in less than two years. 

394
00:18:38,000 --> 00:18:40,300
Great. 
That is as robust a transaction 

395
00:18:40,300 --> 00:18:42,700
as you can make, you know, 
exactly how much CO2 goes in. 

396
00:18:42,900 --> 00:18:45,300
You got a meter on it. 
It's monitored underground. 

397
00:18:45,400 --> 00:18:47,200
You show and validate 
scientifically. 

398
00:18:47,200 --> 00:18:51,200
It turns into a mineral awesome 
that is very different than some

399
00:18:51,200 --> 00:18:55,400
counterfactual exercise around 
potential emissions deployment 

400
00:18:55,400 --> 00:18:57,800
in the future and its 
consequences should be valued in

401
00:18:57,800 --> 00:19:01,200
the market differently. 
Same With onsets, onsets are 

402
00:19:01,200 --> 00:19:06,200
things like putting biochar into
soils soil, carbon farming, a 

403
00:19:06,200 --> 00:19:09,500
forestation or reforestation. 
These things are all places 

404
00:19:09,500 --> 00:19:10,900
where you're taking the carbon 
out of the atmosphere and 

405
00:19:10,900 --> 00:19:14,300
putting them on the surface of 
the Earth, both on sets and in 

406
00:19:14,300 --> 00:19:18,100
sets are easier to measure than 
offsets in terms of the real 

407
00:19:18,100 --> 00:19:20,500
carbon abatement. 
So, as a consequence, they 

408
00:19:20,500 --> 00:19:21,900
should have a higher market 
value. 

409
00:19:21,900 --> 00:19:24,600
In terms of the actual carbon 
whether or not that happens 

410
00:19:24,600 --> 00:19:26,800
remains to be seen, but that's 
my conceit. 

411
00:19:27,000 --> 00:19:29,500
I'm stuck at the dairy Lagoon, 
that's got to be the most 

412
00:19:29,600 --> 00:19:33,200
Disgusting term I've ever heard 
in my entire life. 

413
00:19:34,100 --> 00:19:36,000
Welcome, to My World. 
You've ruined me. 

414
00:19:36,500 --> 00:19:37,600
Okay! 
Go ahead. 

415
00:19:37,900 --> 00:19:41,000
I think one key distinction also
in the offset Market just to 

416
00:19:41,200 --> 00:19:44,500
geek out a little bit. 
Is they treat an offset as one 

417
00:19:44,700 --> 00:19:49,800
ton of CO2 e, which means CO2, 
sequestered just as much as CO2 

418
00:19:49,800 --> 00:19:52,500
produced just as much as CO2 
replaced. 

419
00:19:52,600 --> 00:19:56,200
They're all the same and when 
you treat them all the same, the

420
00:19:56,200 --> 00:20:00,800
math, and the way to incentivize
those, Actions gets a little bit

421
00:20:00,800 --> 00:20:03,600
tricky. 
Whereas if you can now say if 

422
00:20:03,600 --> 00:20:06,700
you've emitted a ton of CO2, 
you're now responsible to pull 

423
00:20:06,700 --> 00:20:09,300
that ton of CO2 back. 
And the only way you can create 

424
00:20:09,300 --> 00:20:12,300
that is through putting it in 
some kind of a sink, whether 

425
00:20:12,300 --> 00:20:16,100
that's a sink in reservoir, on 
the surface of the Earth, or a 

426
00:20:16,100 --> 00:20:20,500
sink in the underneath the Earth
and you're in set, which I 

427
00:20:20,508 --> 00:20:24,200
really like that to distinguish.
How Nora is looking around these

428
00:20:24,200 --> 00:20:27,600
issues, we think of it, in terms
of a ton as a ton, as a ton, but

429
00:20:27,600 --> 00:20:29,500
there are different levels of 
risk around. 

430
00:20:29,600 --> 00:20:34,300
Impermanence and we can upgrade 
on how much CO2 has been stored 

431
00:20:34,300 --> 00:20:36,300
based on the data that goes 
through. 

432
00:20:36,500 --> 00:20:38,200
All you look like you want to 
add in something? 

433
00:20:38,200 --> 00:20:40,800
Yeah I just think of those three
categories that Julio explained 

434
00:20:40,800 --> 00:20:43,600
we're interested in the insects 
and the onsets but not the 

435
00:20:43,600 --> 00:20:45,900
offsets right? 
We don't want to use that word 

436
00:20:45,900 --> 00:20:49,500
other than on this podcast. 
Well okay well that was part of 

437
00:20:49,500 --> 00:20:52,700
the reason I fought to come up 
with these terms to describe 

438
00:20:52,700 --> 00:20:56,600
them because even though offsets
have a terrific value for real 

439
00:20:56,600 --> 00:20:59,500
on the surface of the Earth in 
people's lives, it's not the 

440
00:20:59,500 --> 00:21:01,300
Thing is what we do in carbon 
removal. 

441
00:21:01,300 --> 00:21:03,700
You mean like the co-benefits 
are actually the primary benefit

442
00:21:03,700 --> 00:21:06,500
sometimes and it's part of the 
reason why people invest in it. 

443
00:21:06,500 --> 00:21:09,600
They actually want to provide 
energy access to people around 

444
00:21:09,600 --> 00:21:14,000
the world or they want to 
sustain biodiversity in at-risk.

445
00:21:14,000 --> 00:21:17,800
Ecosystems all of, that's great 
but the carbon accounting of 

446
00:21:17,800 --> 00:21:20,800
those is fraught. 
And oftentimes, it's not clear 

447
00:21:20,800 --> 00:21:22,000
there's any carbon benefit at 
all. 

448
00:21:22,000 --> 00:21:25,500
So I wanted to create sort of a 
clear distinction between these 

449
00:21:25,500 --> 00:21:28,600
things specifically so that 
investors in their own minds 

450
00:21:28,600 --> 00:21:30,900
could decide what it is, they 
They wanted because right now, 

451
00:21:30,900 --> 00:21:32,700
the stuffs all tossed together 
in a heap. 

452
00:21:33,100 --> 00:21:37,200
And if you would rather have a 
red Lego or a blue Lego or white

453
00:21:37,200 --> 00:21:41,200
Lego, you know, you couldn't do 
that in the existing Market, 

454
00:21:41,200 --> 00:21:44,000
actually have to call them 
different things, call them out,

455
00:21:44,100 --> 00:21:46,500
and then create mechanisms by 
which those transactions can 

456
00:21:46,500 --> 00:21:48,300
happen. 
And what's interesting is the 

457
00:21:48,500 --> 00:21:52,400
carbon Traders are starting to 
get into this space, so groups, 

458
00:21:52,400 --> 00:21:57,000
like, ACL, or gold standard, or 
any of these carbon certifiers 

459
00:21:57,200 --> 00:22:00,400
are starting to differentiate 
their products Just a little bit

460
00:22:00,600 --> 00:22:02,200
and that's a step in the right 
direction. 

461
00:22:02,400 --> 00:22:04,600
We should do this too, because 
whenever we explain this to a 

462
00:22:04,600 --> 00:22:07,400
new person, we always get into 
this offset game because it's 

463
00:22:07,400 --> 00:22:10,200
the only point of reference 
anyone ever has for this and it 

464
00:22:10,200 --> 00:22:12,300
is incorrect or isn't really 
what we're focusing on. 

465
00:22:12,300 --> 00:22:14,200
So we use this term and then 
have to like immediately 

466
00:22:14,200 --> 00:22:16,100
undermine it. 
We just start using this 

467
00:22:16,100 --> 00:22:19,300
terminology or something very 
similar in sets and on sets here

468
00:22:19,300 --> 00:22:23,000
physicist and you've take that 
back, you are at rest, I'm a 

469
00:22:23,000 --> 00:22:25,600
geology. 
All training, excuse me, I 

470
00:22:25,600 --> 00:22:27,600
didn't do my homework then for 
some reason, I thought. 

471
00:22:27,600 --> 00:22:30,300
Okay, mr. 
Geologist well, so So, and you 

472
00:22:30,300 --> 00:22:34,700
thought a lot about ways to 
store carbon when you were the 

473
00:22:34,800 --> 00:22:38,900
podesta, the principal Deputy 
assistant secretary pedis, he 

474
00:22:38,900 --> 00:22:42,500
does excuse you, and you 
mentioned one technology that 

475
00:22:42,500 --> 00:22:46,300
you like, which is in Reykjavik,
which climb works is using, and 

476
00:22:46,300 --> 00:22:48,800
you ought started talking about 
carbon capture and storage, 

477
00:22:48,800 --> 00:22:51,900
which I think there's a lot of 
missed comprehension around her,

478
00:22:51,900 --> 00:22:54,800
not understanding of what that 
even means or how that works. 

479
00:22:54,800 --> 00:22:58,300
Could you kind of go into the 
Technologies a little bit on CCS

480
00:22:58,400 --> 00:22:59,400
what's carbon capture and 
Storage? 

481
00:22:59,600 --> 00:23:02,500
What cc us? 
If the carbon goes back out into

482
00:23:02,500 --> 00:23:04,400
the atmosphere, is that still 
carbon wrangling? 

483
00:23:04,400 --> 00:23:06,900
It does it help a little bit, 
does it get us somewhere? 

484
00:23:06,900 --> 00:23:09,300
So it is carbon wrangling but 
again all Impact that for you. 

485
00:23:09,300 --> 00:23:12,400
So I follow the terminology in 
the sensibility of Bill 

486
00:23:12,400 --> 00:23:15,500
McDonough who is a great thinker
in a great designer. 

487
00:23:15,500 --> 00:23:18,200
He's an architect, he helped 
design the International Space 

488
00:23:18,200 --> 00:23:21,200
Station. 
He built all of these sort of 

489
00:23:21,500 --> 00:23:23,400
buildings that are covered with 
trees and green roofs. 

490
00:23:23,400 --> 00:23:26,500
He's just a great great thinker 
in a great guy and he cares 

491
00:23:26,500 --> 00:23:29,300
about language a lot and he 
wrote a paper. 

492
00:23:29,500 --> 00:23:31,700
About two years ago where he 
said, which is called. 

493
00:23:31,700 --> 00:23:34,300
Carbon is not the enemy, it's 
published in nature and he 

494
00:23:34,300 --> 00:23:36,200
basically said there's three 
different things and you should 

495
00:23:36,200 --> 00:23:37,500
think about them as different 
things. 

496
00:23:37,500 --> 00:23:40,900
One of them is get the fugitive 
emissions stuff that shouldn't 

497
00:23:40,900 --> 00:23:43,600
be in the atmosphere stop doing 
that so I consider carbon 

498
00:23:43,600 --> 00:23:45,900
wrangling not just to be carbon 
capture and storage where you 

499
00:23:45,900 --> 00:23:48,700
capture from a point source and 
prevent that CO2 from heading to

500
00:23:48,708 --> 00:23:51,300
the atmosphere and then sort of 
storing it underground 

501
00:23:51,300 --> 00:23:53,300
indefinitely. 
But I also think about things 

502
00:23:53,300 --> 00:23:56,600
like Energy Efficiency and 
conservation or also unadmitted.

503
00:23:56,600 --> 00:23:59,200
They're not admitting what would
normally be going into the 

504
00:23:59,200 --> 00:24:00,700
atmosphere? 
That's going after the fugitive 

505
00:24:00,700 --> 00:24:02,500
emissions. 
He then says, we need to create 

506
00:24:02,500 --> 00:24:04,800
a circular economy in the 
atmosphere. 

507
00:24:05,100 --> 00:24:07,100
And the same way that we recycle
all these other sort of things, 

508
00:24:07,100 --> 00:24:09,500
we should be recycling carbon in
the atmosphere to. 

509
00:24:09,700 --> 00:24:12,300
So if you take CO2 out of the 
atmosphere and turn it into a 

510
00:24:12,300 --> 00:24:16,000
fuel and then that fuel is used 
in the CO2, goes back in the 

511
00:24:16,000 --> 00:24:19,000
atmosphere. 
That's the circular economy and 

512
00:24:19,200 --> 00:24:22,000
we do that a little bit. 
Now with things like ethanol and

513
00:24:22,000 --> 00:24:25,000
so forth. 
But he posited and I am working 

514
00:24:25,000 --> 00:24:28,200
on a much more robust 
transaction where you're using 

515
00:24:28,200 --> 00:24:30,900
devices to pulse it. 
CO2 out of the air using other 

516
00:24:30,900 --> 00:24:33,000
devices to upgrade them into 
fuels. 

517
00:24:33,000 --> 00:24:36,400
And then that actually is much 
closer to sort of a truly carbon

518
00:24:36,400 --> 00:24:39,400
neutral fuel cycle and groups 
like The International Energy 

519
00:24:39,400 --> 00:24:42,600
agency of assess how much fuel 
that ultimately displaces in the

520
00:24:42,600 --> 00:24:45,800
market, not surprisingly, pretty
much all the oil and gas majors 

521
00:24:45,800 --> 00:24:48,400
are working on this. 
They're working on the CO2 to 

522
00:24:48,400 --> 00:24:50,200
fuel conversion piece because 
they sell feels. 

523
00:24:50,400 --> 00:24:53,200
And if they could have a truly 
decarbonized fuel, even to sell 

524
00:24:53,200 --> 00:24:55,000
at a premium, they be 
interested. 

525
00:24:55,000 --> 00:24:58,300
And so most of them have 
in-house R&D programs, many of 

526
00:24:58,308 --> 00:25:01,700
them have For acquired a stake 
or equity, and handful of these 

527
00:25:01,700 --> 00:25:03,000
companies. 
So there's interesting stuff, 

528
00:25:03,100 --> 00:25:07,000
the third is the strict carbon 
removal its restoration, pulling

529
00:25:07,000 --> 00:25:11,100
CO2 out of the air and oceans 
and putting it back into the 

530
00:25:11,100 --> 00:25:13,800
Earth's surface or the Deep 
subsurface where it belongs. 

531
00:25:13,900 --> 00:25:17,200
So it's repatriating that carbon
you're not doing it for the 

532
00:25:17,200 --> 00:25:20,300
purpose of making a product 
you're doing for the purpose of 

533
00:25:20,700 --> 00:25:23,100
just keeping it out of the air 
and oceans but there's a handful

534
00:25:23,100 --> 00:25:25,200
of uses that actually do. 
Keep it out of the air and 

535
00:25:25,200 --> 00:25:27,000
oceans and you can create a 
value product. 

536
00:25:27,000 --> 00:25:29,300
Concrete is one of the most 
obvious example suppose. 

537
00:25:29,500 --> 00:25:30,800
CO2 out of the air, turn it into
concrete. 

538
00:25:30,800 --> 00:25:32,800
It's going to be around for a 
while concrete. 

539
00:25:32,800 --> 00:25:36,000
Last, we got 2,000 year old 
concrete, we got 5000 year old 

540
00:25:36,000 --> 00:25:39,400
concrete, like we know that the 
stuff can and does stay around. 

541
00:25:39,400 --> 00:25:43,400
And in fact the concrete is made
from CO2 or cured with CO2 is 

542
00:25:43,400 --> 00:25:45,500
actually better. 
Concrete is heavier it, last 

543
00:25:45,500 --> 00:25:49,600
longer it's stronger. 
It is less prone to corrosion, 

544
00:25:49,600 --> 00:25:52,300
all these kinds of things. 
You can also turn carbon dioxide

545
00:25:52,300 --> 00:25:55,100
into things that carbon 
nanotubes Plastics Carbon 

546
00:25:55,100 --> 00:25:57,100
Composites, which are durable 
carbon. 

547
00:25:57,100 --> 00:25:59,300
And that carbon also lasts a 
very long time. 

548
00:25:59,600 --> 00:26:03,600
So, it act both in the context 
of carbon removal and 

549
00:26:03,700 --> 00:26:08,000
essentially, some long-lived 
repository or storage of carbon 

550
00:26:08,000 --> 00:26:11,100
in something like a tire, or a 
building or some other thing. 

551
00:26:11,200 --> 00:26:15,800
So who lie, you've brought up a 
number of great Pathways to do 

552
00:26:15,800 --> 00:26:17,900
carbon wrangling. 
I want to pick up on the last 

553
00:26:17,900 --> 00:26:21,300
one that you just talked about, 
which is producing carbon 

554
00:26:21,300 --> 00:26:24,500
nanotubes. 
So here, you're saying that you 

555
00:26:24,500 --> 00:26:28,000
can take a pollution as a 
feedstock and turn it into a 

556
00:26:28,000 --> 00:26:31,000
valuable product that will 
Replace something which was 

557
00:26:31,000 --> 00:26:34,300
otherwise carbon-intensive and 
it's a better product to 

558
00:26:34,300 --> 00:26:36,700
Stronger product and the world 
should just use it. 

559
00:26:36,700 --> 00:26:38,100
That brings to mind two 
questions. 

560
00:26:38,200 --> 00:26:39,900
One, why aren't we doing that 
today? 

561
00:26:40,000 --> 00:26:44,600
If it's such a good idea and two
is that truly better for the 

562
00:26:44,600 --> 00:26:48,300
environment or are you doing 
certain energy calculations 

563
00:26:48,300 --> 00:26:51,100
outside of the full lifecycle 
accounting that might make it 

564
00:26:51,100 --> 00:26:53,300
look worse than it actually is 
and I3? 

565
00:26:53,300 --> 00:26:56,700
What is a nanotube, what it is? 
This is this is an obscure Tech 

566
00:26:56,700 --> 00:26:59,800
terminology. 
It's not that obscure its In a 

567
00:26:59,800 --> 00:27:03,100
Boeing 787 Dreamliner is made of
Carbon Composites. 

568
00:27:03,100 --> 00:27:05,400
And carbon, nanotubes the thing 
is that carbon nanotubes 

569
00:27:05,400 --> 00:27:08,000
actually sell for pretty high 
price to sell for between 20,000

570
00:27:08,000 --> 00:27:11,000
and 100,000 dollars a ton. 
So you can make the stuff out of

571
00:27:11,008 --> 00:27:13,100
carbon dioxide. 
Look, you got a pretty valuable 

572
00:27:13,100 --> 00:27:15,300
product to sell. 
You asked a lot of stuff so let 

573
00:27:15,300 --> 00:27:17,700
me try to go after it for 
starters. 

574
00:27:17,800 --> 00:27:21,200
If you're really doing this for 
climate benefit, and as far as 

575
00:27:21,200 --> 00:27:23,600
I'm concerned, you got to be 
doing it for climate benefit. 

576
00:27:23,700 --> 00:27:26,300
Then you need to do what's 
called life cycle analysis. 

577
00:27:26,300 --> 00:27:29,300
You have to show that you're 
actually being that. 

578
00:27:29,400 --> 00:27:32,000
Carbon negative or much, much 
lower. 

579
00:27:32,000 --> 00:27:34,400
In its footprint leading to 
carbon negative and that 

580
00:27:34,400 --> 00:27:37,600
requires some analysis, some 
scholarships, some work, the 

581
00:27:37,600 --> 00:27:38,900
groups, around the world that do
this. 

582
00:27:38,900 --> 00:27:42,500
Now are just woke, they are just
starting to do this work for 

583
00:27:42,500 --> 00:27:45,700
real in terms of assessing and 
understanding what the real life

584
00:27:45,700 --> 00:27:48,800
cycle looks like for all this 
stuff and if you don't have that

585
00:27:49,000 --> 00:27:51,300
easy to throw brickbats at it 
and just it was just really a 

586
00:27:51,308 --> 00:27:52,800
different. 
But what's also interesting is 

587
00:27:52,800 --> 00:27:56,200
we have moved into an age of 
global energy, abundance every 

588
00:27:56,200 --> 00:28:00,000
year you can buy more clean 
energy for a buck Here you can 

589
00:28:00,000 --> 00:28:03,300
buy more Renewable Power. 
There's better efficiency. 

590
00:28:03,300 --> 00:28:06,000
All these things you're getting 
more productivity and more 

591
00:28:06,000 --> 00:28:07,900
energy bang for the buck every 
single year. 

592
00:28:07,900 --> 00:28:11,100
That abundance is what's going 
to drive this new carbon economy

593
00:28:11,200 --> 00:28:14,200
in which your harnessing this 
abundant distributed clean 

594
00:28:14,200 --> 00:28:17,500
energy, and using it for the 
purpose of manufacturing, new 

595
00:28:17,500 --> 00:28:20,300
stuff, ideally, with the carbon 
negative footprint. 

596
00:28:20,400 --> 00:28:22,500
And the reason why you haven't 
done that so far, it's sort of 

597
00:28:22,508 --> 00:28:24,300
two things. 
One, the technology is actually 

598
00:28:24,400 --> 00:28:27,400
evolved very recently only over 
the past couple of years, do 

599
00:28:27,400 --> 00:28:30,900
these devices actually exist in 
Work and the companies will 

600
00:28:30,900 --> 00:28:34,100
offer you something with a 
guarantee and you know, a price 

601
00:28:34,100 --> 00:28:36,100
you couldn't do that. 
Five years ago, just wasn't an 

602
00:28:36,100 --> 00:28:38,100
option. 
Thankfully, again, the second 

603
00:28:38,100 --> 00:28:40,500
best time to start a tree is now
a lot of these guys planted 

604
00:28:40,500 --> 00:28:42,700
their trees 5 to 10 years ago. 
A lot of these companies got 

605
00:28:42,700 --> 00:28:45,900
busy a while ago and have been 
working in this space to develop

606
00:28:45,900 --> 00:28:48,900
products and develop offerings 
and all these kinds of things. 

607
00:28:49,000 --> 00:28:53,100
But the other thing is now that 
the Paris agreement signed now, 

608
00:28:53,100 --> 00:28:55,600
the climate math is obvious now 
that we got to start doing these

609
00:28:55,600 --> 00:28:59,200
things, there is a potential 
market value, which has not yet 

610
00:28:59,200 --> 00:29:01,300
been CEST. 
And that's where a lot of 

611
00:29:01,300 --> 00:29:03,900
companies are going to either 
succeed or brake their Spears. 

612
00:29:03,900 --> 00:29:06,200
They're going to see whether or 
not there's enough market pulled

613
00:29:06,200 --> 00:29:09,400
for this, in the case of 
something like cement, that's a 

614
00:29:09,408 --> 00:29:11,900
big Market. 
We move 55 billion, tons of 

615
00:29:11,900 --> 00:29:15,100
concrete, every year is a huge 
mass of stuff. 

616
00:29:15,100 --> 00:29:18,200
If you can get any amount of CO2
into that, like that actually 

617
00:29:18,200 --> 00:29:20,400
can deliver Giga, tons of 
abatement. 

618
00:29:20,400 --> 00:29:23,200
And the case of something like 
carbon fiber is exact opposite 

619
00:29:23,200 --> 00:29:25,800
super high value product. 
Super small volumes, you're not 

620
00:29:25,800 --> 00:29:29,200
going to save the Earth by 
creating carbon fiber. 

621
00:29:29,400 --> 00:29:32,200
At least not today but if you 
can get the price low enough, if

622
00:29:32,200 --> 00:29:34,800
you can get it below, 20,000 
dollars or time down to ten 

623
00:29:34,800 --> 00:29:37,100
thousand dollars a ton of five 
thousand dollars a ton. 

624
00:29:37,100 --> 00:29:39,800
At that point, you can start 
swapping it in for other stuff. 

625
00:29:39,900 --> 00:29:42,400
Instead of making your car out 
of steel, you can properly, 

626
00:29:42,400 --> 00:29:45,300
think about making it out of 
carbon fiber, you can throw 

627
00:29:45,300 --> 00:29:47,300
certain think about your being 
your building out of carbon 

628
00:29:47,300 --> 00:29:49,800
fiber and it will change the 
landscape of architectures 

629
00:29:49,800 --> 00:29:52,200
someday in the future. 
All these things are out there 

630
00:29:52,500 --> 00:29:56,300
and for me the reason I do what 
I do the way I do it is that the

631
00:29:56,300 --> 00:29:59,300
technology always gets better, 
the technology. 

632
00:29:59,600 --> 00:30:02,900
It always gets better. 
Hear it say it with me brother 

633
00:30:02,900 --> 00:30:06,800
the technology gets better 
preach, right? 

634
00:30:06,800 --> 00:30:10,000
So a solar panel now is 
thousands of times more 

635
00:30:10,000 --> 00:30:12,900
efficient than a tree. 
It just is it's better at energy

636
00:30:12,900 --> 00:30:15,800
conversion because it doesn't 
have to do things like reproduce

637
00:30:15,800 --> 00:30:18,700
itself or transpire oxygen 
doesn't have to do those. 

638
00:30:18,700 --> 00:30:20,800
Things are fall down in the 
forest and not tell anyone about

639
00:30:20,800 --> 00:30:24,800
it precisely. 
So these boxes that capture CO2 

640
00:30:24,800 --> 00:30:26,900
from the atmosphere that 
companies like climate Works. 

641
00:30:26,900 --> 00:30:30,500
Put out those, do the work of 
And trees today. 

642
00:30:30,600 --> 00:30:33,000
Like I can't plant it for 
nothing and grow it for nothing.

643
00:30:33,000 --> 00:30:35,600
It cost money to build and so 
forth, but it doesn't work of 

644
00:30:35,600 --> 00:30:37,800
eight thousand trees today. 
That's just going to get better 

645
00:30:38,000 --> 00:30:40,100
in the same way. 
There's a company here in the 

646
00:30:40,100 --> 00:30:42,900
Bay Area called Opus 12. 
It's one of a bunch of companies

647
00:30:42,900 --> 00:30:47,100
that turns CO2 into stuff, they 
have a suitcase sized, reverse 

648
00:30:47,100 --> 00:30:50,900
fuel, cell stack that suitcase 
does 32,000 trees worth of work 

649
00:30:50,900 --> 00:30:53,800
in that suitcase. 
It's just got much higher energy

650
00:30:53,800 --> 00:30:57,400
density, much higher performance
and it's not a knock on trees. 

651
00:30:57,400 --> 00:30:58,900
Trees are great. 
We love trees. 

652
00:30:59,500 --> 00:31:03,100
If you want to get into the 
business of scaling up and doing

653
00:31:03,100 --> 00:31:06,400
this as a company, or as an 
Enterprise, or entering a market

654
00:31:06,400 --> 00:31:08,700
or something like that, you 
can't wait 60 years for a tree 

655
00:31:08,700 --> 00:31:11,300
to grow. 
You can do it today much more 

656
00:31:11,300 --> 00:31:15,200
efficiency already with devices 
that exist and those devices are

657
00:31:15,200 --> 00:31:17,900
just going to get cheaper. 
They're going to improve their 

658
00:31:17,900 --> 00:31:21,400
performance and they're going to
create more options where people

659
00:31:21,400 --> 00:31:23,800
can invest. 
So you're talking about 

660
00:31:23,800 --> 00:31:29,200
suitcases and boxes and I really
like those size of units because

661
00:31:29,300 --> 00:31:32,200
what it tells me is it's not 
going to cost me all that much 

662
00:31:32,200 --> 00:31:35,500
on the capital expenditure side 
to make the first one, which 

663
00:31:35,500 --> 00:31:37,400
means to make the next one. 
I can make it cheaper. 

664
00:31:37,400 --> 00:31:39,100
In the next one after that I can
make it cheaper. 

665
00:31:39,100 --> 00:31:42,500
And then we're suddenly talking 
about cost curves and economies 

666
00:31:42,500 --> 00:31:46,000
of scale and mass production 
where instead of building a 

667
00:31:46,000 --> 00:31:48,600
large industrial plant your 
building something that's 

668
00:31:48,600 --> 00:31:50,900
modular and can scale much more 
quickly. 

669
00:31:51,000 --> 00:31:55,100
And one of the thoughts that 
came from old advisor, Klaus 

670
00:31:55,100 --> 00:31:59,300
lackner is to think about 
putting units in shipping. 

671
00:31:59,400 --> 00:32:02,800
Containers because that enables 
units to go anywhere and be 

672
00:32:02,800 --> 00:32:04,400
mass-produced and go around the 
world. 

673
00:32:04,400 --> 00:32:06,400
Is that kind of what you're 
talking about and costs come 

674
00:32:06,400 --> 00:32:10,500
down or is yeah exactly. 
And you know classes 2009 paper 

675
00:32:10,500 --> 00:32:12,200
on modular. 
Chemical conversion. 

676
00:32:12,200 --> 00:32:15,800
Technology is fabulous. 
It's a classic and part of the 

677
00:32:15,800 --> 00:32:17,900
reason it's so great. 
Is it showed that the cost 

678
00:32:17,900 --> 00:32:22,000
curves for economies of scale in
mass production are exactly the 

679
00:32:22,000 --> 00:32:23,800
same? 
I mean, exactly the same as the 

680
00:32:23,800 --> 00:32:26,300
cost curves for physical scale 
up. 

681
00:32:26,500 --> 00:32:29,200
And many times people thought, 
the only way to get cost, 

682
00:32:29,300 --> 00:32:31,800
Reductions was to physically, 
increase your skill, bigger and 

683
00:32:31,800 --> 00:32:35,500
bigger until you had this. 
Mammoth IG farben, kind of plant

684
00:32:35,500 --> 00:32:37,500
and the chemicals industry kind 
of did that forever and it 

685
00:32:37,500 --> 00:32:39,800
worked really well for them. 
But in fact, mass production 

686
00:32:39,800 --> 00:32:42,300
works just as well. 
There's a reason we don't drive 

687
00:32:42,300 --> 00:32:45,000
around in cars that hold 10,000 
people in them. 

688
00:32:45,000 --> 00:32:47,500
It's like at some point or 
another like it doesn't work for

689
00:32:47,500 --> 00:32:52,300
everything and a combination of 
containerization and people 

690
00:32:52,300 --> 00:32:54,000
shipping stuff in containers all
over the world. 

691
00:32:54,000 --> 00:32:57,700
In that whole ecosystem is built
with that plus things like 3D 

692
00:32:57,700 --> 00:33:00,900
printing and modular man. 
Production of all kinds of 

693
00:33:00,908 --> 00:33:03,600
stuff. 
Had people reimagining, this 

694
00:33:03,600 --> 00:33:06,200
whole Enterprise. 
So now in fact, it is entirely 

695
00:33:06,200 --> 00:33:08,400
where this industry is the 
carbon capture industry. 

696
00:33:08,600 --> 00:33:11,700
The CO2 use industry, carbon 
removal industry, pretty much. 

697
00:33:11,700 --> 00:33:14,900
Everybody is starting with a 
hey, we got to go modular and 

698
00:33:14,900 --> 00:33:18,900
the advantage that has is 
twofold one. 

699
00:33:19,200 --> 00:33:22,800
It means that the rate at which 
you innovate is high, just like 

700
00:33:22,800 --> 00:33:24,700
the rate of innovation in wind 
and solar. 

701
00:33:24,700 --> 00:33:27,200
It was high because you could 
build a little device and test 

702
00:33:27,200 --> 00:33:30,000
it out. 
And so the innovation, Rate in 

703
00:33:30,000 --> 00:33:33,900
carbon Ville, these days is very
fast on that same born modular 

704
00:33:33,900 --> 00:33:36,400
kind of sensibility. 
The other thing you pointed to, 

705
00:33:36,400 --> 00:33:38,700
you don't actually have to write
a billion dollar check to figure

706
00:33:38,700 --> 00:33:40,300
out whether your idea works or 
not. 

707
00:33:40,600 --> 00:33:43,700
You can get into that game for a
much smaller Capital which means

708
00:33:43,700 --> 00:33:46,700
again, the rate of innovation, 
the acceleration to Market is 

709
00:33:46,700 --> 00:33:51,300
much faster for these 
Technologies and that opens a 

710
00:33:51,308 --> 00:33:53,800
whole Vista that we have only 
begun to imagine. 

711
00:33:53,800 --> 00:33:57,900
You can actually imagine now a 
farmer in Edmonton Alberta pull 

712
00:33:57,900 --> 00:34:00,600
in CO2 out of the air. 
Having a natural gas pipeline or

713
00:34:00,600 --> 00:34:03,300
power pipeline going to their 
house, turn in that carbon 

714
00:34:03,300 --> 00:34:05,900
dioxide into fertilizer for 
their Farm. 

715
00:34:06,000 --> 00:34:08,699
Turning into plastic printing 
out their dinner plates. 

716
00:34:08,699 --> 00:34:11,699
So the 3D printer in the 
backyard and for that matter, 

717
00:34:11,800 --> 00:34:15,199
doing the soil carbon farming 
that they could do on their land

718
00:34:15,300 --> 00:34:18,300
and then transacting all of that
through the blockchain, you can 

719
00:34:18,300 --> 00:34:21,000
actually imagine that now and 
it's not nuts. 

720
00:34:21,100 --> 00:34:24,300
Yeah, it's actually entirely 
within the scope of where we 

721
00:34:24,300 --> 00:34:28,600
could be technologically in 
societally within 10, 15 years 

722
00:34:28,699 --> 00:34:31,000
and that It is one of the 
reasons I get up in the morning 

723
00:34:31,000 --> 00:34:32,699
is to make that transaction 
happen. 

724
00:34:33,100 --> 00:34:36,000
And is that the new carbon 
economy, the new carbon economy 

725
00:34:36,000 --> 00:34:39,300
is all about doing combination 
of carbon removal and carbon to 

726
00:34:39,300 --> 00:34:41,900
value. 
And sometimes that value is you 

727
00:34:41,900 --> 00:34:44,199
make carbon nanotubes and you 
sell them, imagine a new 

728
00:34:44,199 --> 00:34:47,600
manufacturing base that's 
distributed and creates jobs 

729
00:34:47,600 --> 00:34:48,800
that are local and stuff like 
that. 

730
00:34:48,800 --> 00:34:51,199
Using that kind of new carbon 
economy sensibility. 

731
00:34:51,199 --> 00:34:54,500
But it also I think is things 
like increased Farm yields by 

732
00:34:54,500 --> 00:34:57,000
putting soil and carbon and 
getting better growth. 

733
00:34:57,200 --> 00:35:01,700
It is things like monetize. 
Being a forestation in a way in 

734
00:35:01,700 --> 00:35:04,400
which ecosystem services and 
natural capital or things that 

735
00:35:04,400 --> 00:35:07,200
can be cashed in. 
And those are also things that 

736
00:35:07,200 --> 00:35:08,800
other people are working. 
And we're just starting to see 

737
00:35:08,800 --> 00:35:10,600
the edge of that. 
But if you're not actually 

738
00:35:10,600 --> 00:35:13,600
adding real commercial value to 
the world, it's much harder to 

739
00:35:13,600 --> 00:35:16,000
make your go of it. 
Even in the context of carbon 

740
00:35:16,000 --> 00:35:19,000
capture and storage, which is 
fundamentally about reducing 

741
00:35:19,000 --> 00:35:20,600
carbon fluxes to the 
environment. 

742
00:35:20,700 --> 00:35:23,900
You can imagine companies in the
future that serve a role like 

743
00:35:23,900 --> 00:35:26,300
Waste Management. 
Waste management is a huge 

744
00:35:26,300 --> 00:35:28,900
Fortune, 500 company, all they 
do is called around garbage and 

745
00:35:28,900 --> 00:35:31,400
they An environmental service to
people for a price. 

746
00:35:31,400 --> 00:35:33,500
So there will be companies that 
do that as well. 

747
00:35:33,600 --> 00:35:36,300
And the company is that figure 
out how to do that fast and 

748
00:35:36,300 --> 00:35:39,200
cheap and robustly where they 
can do the carbon accounting for

749
00:35:39,200 --> 00:35:41,600
real. 
Those guys are going to make it 

750
00:35:41,600 --> 00:35:43,400
in the market. 
That's what we would like Nori 

751
00:35:43,400 --> 00:35:46,600
to eventually be too, is just a 
prototype that people can copy 

752
00:35:46,600 --> 00:35:50,400
for ecosystem services in an 
open source kind of way like, 

753
00:35:50,400 --> 00:35:51,800
Nori isn't just about Karma 
removal. 

754
00:35:51,800 --> 00:35:53,900
I think you could use a lot of 
this technology for other 

755
00:35:53,900 --> 00:35:56,800
ecosystem services, but I think 
we're wrapping it up now. 

756
00:35:56,800 --> 00:35:59,000
I think we're getting pretty 
close to the end. 

757
00:35:59,000 --> 00:35:59,700
Well. 
We got here. 

758
00:35:59,700 --> 00:36:04,300
You have a rodeo at the dairy 
Lagoon to get to so we can call 

759
00:36:04,300 --> 00:36:05,500
it. 
Thanks for being with us Julio 

760
00:36:05,500 --> 00:36:06,900
that was very informative and 
fun. 

761
00:36:06,900 --> 00:36:09,200
My pleasure. 
Thank you guys for having me and

762
00:36:09,400 --> 00:36:11,800
best of luck with your 
exceptional new Enterprise. 

763
00:36:11,900 --> 00:36:12,500
Thank you.
