Have you ever thought about your business as a machine?
A machine that you can just add fuel to just keeps on giving.
I want to teach you today how to map out your business machine so
that you have a lot of clarity about where money coming is
coming in, where the marketing funnel is, how people find you
so that you have confidence and you know that what you're
offering is serving up your dream people.
Welcome again to the novice. No rest for the movie podcast.
I before I get going, I'm actually got a pen and a piece
of paper. So if you are listening, you
might want to when I say if you're listening on Spotify, you
can flip between video and audio really easily, but you might
want to go and watch it on YouTube just so that you can see
what I'm showing you. But don't worry if you're just
listening, I'm still going to serve up stuff.
And you don't don't have to see it just benefits for you.
You might be quite a visual learner.
So this is going to support you. So before I get going, I am on a
mission to grow this podcast. I so please anybody that you
know that is running a business, please go and share this episode
with them as well as make sure you're subscribing and
following. It means so much to me to help
as many people as possible. And don't forget the doors are
now open to join the biz boost in February.
I'm forgetting what day it is, February the 11th, 3 days with
May to support you to get to those 5K profit months getting
bigger results in less time. This is not about the hustle and
the overwhelm. This is about doing things
smarter and feeling good about it.
Three days with me is £10. The link is in the show notes.
OK, so mapping out your business, we're going to start
with the very top. How do people find you now?
So this is very similar to a marketing funnel, by the way,
the marketing machine. But I want you to think about
where you're getting them into going back to.
Well, if I'm going to next episode, it's all about pricing
ladder. But this leans into the price
ladder and why it's important. But I want you to have in your
head a real clear idea of what your machine looks like.
OK, so the first step, I'm just going to use mine as an example.
The first step, people find me on Instagram, on LinkedIn and
the podcast. Oh, and SEO, so right at the top
of my funnel, let me just show you right at the top of the
funnel, we've got Instagram podcast, SEO and Instagram,
LinkedIn. I would say the majority of
people find me on Instagram, but also SEO.
OK, so that is how people find me.
That's how people come in the top of the roof.
I'm looking up there because this is obviously where I've got
my fun. I've got my own machine right
there, but I thought it was more useful for people to actually
see me do it. Also, I do guest experts.
I'm already thinking this pen, he's too thick and I'm going to
run out of room. I do guest experts and
interviewing and speaking. So that's about my visibility.
So what we call this bit is the traffic.
Where is the traffic coming from for people to find you like
footfall? Imagine in your business is a
shop on a High Street. People are walking past, but
with an online business we sort of have to get them to come
past. I do apologise, that's just
scared me. I don't know if you heard that
the pigeons are in force. It's that time of the year and
they keep going onto my roof where I've got my.
Not people. What is it?
Oh, my goodness. He's going mad up there.
That must be. Oh, no, I know what it is.
It's not a pigeon. It's my husband coming home.
He, he it's my bike is next door.
Thank God. I thought it was a fox killing a
pigeon. It's just him knocking the back
door. Anyway.
OK, so that's the traffic. You know what's going to happen
next? He's going to come here and come
to the window, isn't he? All fun and games.
So the next thing when people find me, how can I like grab
them in for a lovely big cuddle and so that they come into my
list builders? Well, you have list builders or
lead magnets. Now my husband has set off his
motorbike alarm and he's turned it off.
So list builders or lead magnets.
I flip between the two names now if you are a product based
business that might be a 10% off code or What I really love and
what worked really well with Vivid Wire was having like a it
was like a secret club. The VIP's got first access to
collections and little offers like if they got an if they made
an order over the weekend, I'd give them a little free gift.
So I, I sort of treated them like my best customers and they
got a little bit extra. And when I then introduced a 10%
discount, I didn't get that as as many loyal subscribers.
So the thing with with now, when I'm doing service based, I do
provide a lot of value upfront and then I provide a little
extra value in the emails. Like I do give a lot more
knowledge and understanding or value stuff that they can
implement in their business stuff, things that are going to
change their thoughts and help them to take action.
And that's in the e-mail. So though they come in through
those list builders or they come in through an offer or you know,
a way for them to get that early access to things, it supports
you to bring them into the fold, bring them in for a cuddle and
nurture them and allow them to get to know you even better.
So where in your business does that happen?
So we've got the list lead magnets and the list builders.
Now I and, and then they go into my mailing list.
I'm just going to add that in now the thing with Instagram and
what I love about Instagram is there are some people that I
have very brilliant conversations with in the DMS
that aren't on my e-mail list yet.
I try to encourage them to go to my emails because they're
missing out because they're brilliant.
But we've got to remember that there is a lot of nurturing that
can happen in the Instagram DMS or LinkedIn or whatever.
OK, so this is what my business machine looks like so far.
I don't have enough room for the rest.
I knew this was going to happen. I need to change pen.
Change pen to a smaller pen. So this is what we call the the
list, I suppose. Yeah.
List builders, if you don't have a mailing list, please get one
right now. I would highly recommend Kit,
used to be called Convert Kit. I really like that as a
platform. I prefer it to Mailer Lite and
MailChimp, though Mailer Lite is the second favorite.
I've also heard Flowdesk is very good, so you can also get them
with your website as well. So this is where this is what
we're looking at so far, All right.
Now, depending on what lead magnet for me they come into
this is sofa service based, you can decide to tweak your machine
in a different way. Now I'm going to focus on one
income stream and that's the Vivid Business Club.
And the reason why I'm going to focus on one income stream is
because you might be new to this and this might overwhelm you.
We need to just start in one place, OK?
I have 3 main pillars or things that I help with people with
building their business, productivity and self belief.
Although if you're inside the Vivid Business Club, you know
that all three of those and in the Dream Team mastermind, all
three of those come together and they humiliate and blend and
weave into each other. But I do have different list
builders for each of those pillars, OK?
But I'm just going to focus on one and just focus on the Vivid
Business Club. So people will come into my
world and usually it is one of my business list builders that
they will come into the hug for. OK, so I am going to focus on my
5K checklist. It's not called that.
It's got something, it's fancier than that.
I'll put the link if you want it into the into the show notes.
It's my 12 steps to 5K profit months, right?
I've just put 12K checklist. So they come to the main list,
they've got that lead magnet, that list builder.
Where do they go after that? So there is, they go to a
nurturing sequence now, a nurturing sequence again.
Your head is going to explode if you don't have.
This is one thing that I put off for so long because I was
overwhelmed by it. Also fear of success because
what if I could nurture people with emails in my sleep?
So they come into a nurturing sequence which tells a little
bit about who I am, what I'm here for, what I do, how I
support people just to get them to know.
Like you don't want this whole, this metaphor of you go on a
date with somebody and the straightaway they start talking
about weddings and stuff, you're going to be a bit put off.
You've got to warm them up a bit.
This is part of that sequence. So they come in on that list
builder. They go into a sequence where
they get emails. There's about four emails and
they get them every other day, not overly too much in their
inbox. I could even do once a week over
4 weeks if I wanted to because they're getting the e-mail
newsletters as well. But it just gives a little bit
more specific back story to what I am offering.
And in those sequences, I do mention the Vivid Business Club.
I say there is a wait list and you want to be on that if you're
thinking about joining because you do get extra bonuses for
being on the wait list. By the way, the Vivid Business
Club wait list is open. Go and find it in the in the
show notes. So then I will nurture and speak
about the Vivid Business Club. They obviously want to grow
their business. They found me using my list
builder. That's about growing their
business. So maybe they don't want to,
maybe they're doing it on their own.
Maybe they want to join a really amazing membership.
Well, you don't have to do it on their own.
They get access to a business coach and they say, well I'm
self belief in business, but they get access to a business
coach. They get access 1 to one with
the impact calls. They get access in like 4 * a
month. We do in person stuff once a
week to make sure that you never feel in on your own.
Just an hour. It's just so much gold in that
hour as well as access to a full course called the Robot Academy.
It's going to make sense isn't it?
So they go into the Vivid Business Club, of course they're
going to join it. Really like the fact that I'm
almost celebrating the third birthday and I had founding
Warriors that have been with me for over three years already
because they came in with the first course that I launched 3
years ago and they're still with me and they've just signed up
for a fourth year. Like Hood that feel amazing,
feels so good. OK, so they go into the Vivid
Business Club and this is where maybe you think, is that where
the machine ends? Is that the end goal?
No, it isn't because once they're inside the Vivid
Business Club, they could do my Productivity Academy course,
which is one hell of an amazing course if you want to get bigger
results in less time. Maybe they have considered Dream
Team Dream Team Mastermind, Maybe they've considered 1 to
one coaching with me. So I would say 95% of the
clients I've supported inside of the Dream Team Mastermind and
the One to one packages, my programs have been Vivid
Business Club members to start with.
I think the way that we work it is that they understand what I'm
about. They know what I teach, they
know it takes impact and makes impact and is effective.
And then they think, what if I worked 1:00 to 1:00 with her?
What would be the transformation then?
So my dream buyer loves coming into the Viva Business Club
because really she's testing me out.
She thinks that maybe I could support her on another level and
then she realises, yes, she can and then is willing to commit
more investment. So when I speak about pricing
ladder in, I think it's the next episode.
We need to remember this, that this is a way that I allow for
so much transformation to happen with my clients and my dream
buyers. And it's the same when I was
with Vivid Wire. People would come into Vivid
Wire and spend 10 lbs maybe on a, on something small that I'd
made and then save up to invest a couple of £100 on a bespoke
piece of art that I've made just for them.
So it is, it helps so much to get to talk about price, like
pricing adders are transformational for your
business. So that's in the next episode.
I'm pretty sure it's in the next episode.
Anyway, I need to check because I'm actually really.
Yeah, it is. Course it is.
Course it is because I've got a plan.
Got a strategy, haven't I? Because I've got a big business
machine. So here you go.
Productivity Academy, Dream Team 1 to one.
Now the other beautiful thing is that once they've had one to
one, sometimes then they'll go or they'll go come in the dream
team and then they'll get one to one or vice versa.
They'll have 1:00 to 1:00 and then move down to the dream
team. Potentially they've done the
productivity Academy and because I've got the 111 day power up
now, which is productivity coaching, they then can go and
get one to one. But maybe I'm supporting them
one to one and said, you know what, you need the productivity
Academy. Go and have a look there.
Now, I haven't even included the different courses that I've got,
but from this you can see where people come in.
They, they join, they come into the list building, they come to
the list mailing list, they have that mail, that freebie which
they get so much value from. Then they come into that
nurturing sequence. I'm sending them regular emails.
They can see that I mean what I say and that I show up for them.
I then they usually will join the Vivid Business Club waiting
list, join the Vivid Business Club and I open the doors.
It's happening very soon, saying, you know, if you're
thinking about it, get on my way list.
And then once they're inside of every business club, I can also
support them with transformation in their productivity in the
dream team mastermind as well as one to one programmes.
Now this they might come back up here into the list builders and
sign up for another lead magnet, potentially the one that is to
do with productivity Academy. And they come, they go back up
there and then they go do all the way back down to the
productivity Academy. So they they realise actually 1
to one or dream team. I really enjoy it, but actually
I'm going to work more on productivity.
I'm going to go and do that, get that freebie, see what it's
like. Oh, it's transformational.
Or do the, the lessons in the worry Boss Academy inside the
very business club and I'm going to go and get, we're not going
to go go and sign up for the productivity anyway.
Now the thing that is what I'm going to add on next week for,
well, the next episode, which is actually Monday.
We've got bonus episodes at the moment on Monday when I share
the pricing ladder. I'm going to put on here the
prices of my thing so you can see how people come through and
gradually come up my business, my, my well up my pricing
ladder. But the other thing that is here
is my Biz Boost Boot Camp, which as we're talking about it, might
as well share it. That is starting on Tuesday, the
11th of February. And it's right there.
That is the lowest price thing that I do.
It's £10. I'm going to add that in now 10
lbs and that gives you 3 days working on your business.
Day one, we are talking about pricing ladder.
Day 2, we are talking about that dream buyer avatar.
I'm going to help you to create it and do the transformation map
to support you to create content that actually speaks to them.
And 3rd, we are going to be talking about the three big
rocks and how you can say consistent with it.
Those three rocks are your cash flow, your marketing and your
product and service development. So all of the things that help
you to grow a business that gives you those 5K profit
months, there you go. That's another thing.
Business machine, I love it. Honestly, when I mapped that out
for myself, I could see the kind of the content I could create
and from my business machine, I was able to create my marketing
strategy to support it. I want you to start thinking
about your business as not an extension of you, but as a
machine that you are building that has nuts and bolts and
areas to focus on and needs a bit of oil here and there needs
to be worked on and tweaked and loved.
And all of those moving parts need to move together in order
for you to grow. And this is where you want to
step into that CEO personality. If you aren't taking your
business seriously, no one else will, including your dream
buyers. OK, so let me know what you
thought about this message episode.
Remember to share it wherever you can and subscribe and follow
and I will be back. You've got in loads of GC
episodes from me at the moment. I'm really enjoying recording
these but the next one will be. So this is going up on the
Thursday. The next one will be Monday, I
think. Maybe not.
It's coming out soon anyway. Just keep your eyes peeled for
bonus and they're the extra ones.
All right, my love, have a wonderful day wherever you are.
I'll speak to you soon. Thank you so much for listening
to the No Rest for the Vivid podcast, written, produced and
hosted by Claire Hill. And music has been composed by
my brother Bill Vick.