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Have you ever thought about your
business as a machine? 

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A machine that you can just add 
fuel to just keeps on giving. 

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I want to teach you today how to
map out your business machine so

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that you have a lot of clarity 
about where money coming is 

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coming in, where the marketing 
funnel is, how people find you 

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so that you have confidence and 
you know that what you're 

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offering is serving up your 
dream people. 

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Welcome again to the novice. 
No rest for the movie podcast. 

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I before I get going, I'm 
actually got a pen and a piece 

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of paper. 
So if you are listening, you 

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might want to when I say if 
you're listening on Spotify, you

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can flip between video and audio
really easily, but you might 

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want to go and watch it on 
YouTube just so that you can see

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what I'm showing you. 
But don't worry if you're just 

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listening, I'm still going to 
serve up stuff. 

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And you don't don't have to see 
it just benefits for you. 

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You might be quite a visual 
learner. 

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So this is going to support you.
So before I get going, I am on a

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mission to grow this podcast. 
I so please anybody that you 

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know that is running a business,
please go and share this episode

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with them as well as make sure 
you're subscribing and 

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following. 
It means so much to me to help 

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as many people as possible. 
And don't forget the doors are 

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now open to join the biz boost 
in February. 

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I'm forgetting what day it is, 
February the 11th, 3 days with 

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May to support you to get to 
those 5K profit months getting 

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bigger results in less time. 
This is not about the hustle and

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the overwhelm. 
This is about doing things 

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smarter and feeling good about 
it. 

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Three days with me is £10. 
The link is in the show notes. 

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OK, so mapping out your 
business, we're going to start 

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with the very top. 
How do people find you now? 

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So this is very similar to a 
marketing funnel, by the way, 

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the marketing machine. 
But I want you to think about 

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where you're getting them into 
going back to. 

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Well, if I'm going to next 
episode, it's all about pricing 

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ladder. 
But this leans into the price 

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ladder and why it's important. 
But I want you to have in your 

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head a real clear idea of what 
your machine looks like. 

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OK, so the first step, I'm just 
going to use mine as an example.

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The first step, people find me 
on Instagram, on LinkedIn and 

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the podcast. 
Oh, and SEO, so right at the top

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of my funnel, let me just show 
you right at the top of the 

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funnel, we've got Instagram 
podcast, SEO and Instagram, 

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LinkedIn. 
I would say the majority of 

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people find me on Instagram, but
also SEO. 

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OK, so that is how people find 
me. 

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That's how people come in the 
top of the roof. 

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I'm looking up there because 
this is obviously where I've got

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my fun. 
I've got my own machine right 

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there, but I thought it was more
useful for people to actually 

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see me do it. 
Also, I do guest experts. 

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I'm already thinking this pen, 
he's too thick and I'm going to 

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run out of room. 
I do guest experts and 

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interviewing and speaking. 
So that's about my visibility. 

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So what we call this bit is the 
traffic. 

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Where is the traffic coming from
for people to find you like 

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footfall? 
Imagine in your business is a 

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shop on a High Street. 
People are walking past, but 

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with an online business we sort 
of have to get them to come 

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past. 
I do apologise, that's just 

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scared me. 
I don't know if you heard that 

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the pigeons are in force. 
It's that time of the year and 

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they keep going onto my roof 
where I've got my. 

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Not people. 
What is it? 

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Oh, my goodness. 
He's going mad up there. 

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That must be. 
Oh, no, I know what it is. 

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It's not a pigeon. 
It's my husband coming home. 

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He, he it's my bike is next 
door. 

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Thank God. 
I thought it was a fox killing a

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pigeon. 
It's just him knocking the back 

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door. 
Anyway. 

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OK, so that's the traffic. 
You know what's going to happen 

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next? 
He's going to come here and come

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to the window, isn't he? 
All fun and games. 

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So the next thing when people 
find me, how can I like grab 

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them in for a lovely big cuddle 
and so that they come into my 

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list builders? 
Well, you have list builders or 

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lead magnets. 
Now my husband has set off his 

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motorbike alarm and he's turned 
it off. 

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So list builders or lead 
magnets. 

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I flip between the two names now
if you are a product based 

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business that might be a 10% off
code or What I really love and 

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what worked really well with 
Vivid Wire was having like a it 

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was like a secret club. 
The VIP's got first access to 

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collections and little offers 
like if they got an if they made

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an order over the weekend, I'd 
give them a little free gift. 

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So I, I sort of treated them 
like my best customers and they 

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got a little bit extra. 
And when I then introduced a 10%

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discount, I didn't get that as 
as many loyal subscribers. 

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So the thing with with now, when
I'm doing service based, I do 

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provide a lot of value upfront 
and then I provide a little 

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extra value in the emails. 
Like I do give a lot more 

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knowledge and understanding or 
value stuff that they can 

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implement in their business 
stuff, things that are going to 

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change their thoughts and help 
them to take action. 

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And that's in the e-mail. 
So though they come in through 

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those list builders or they come
in through an offer or you know,

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a way for them to get that early
access to things, it supports 

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you to bring them into the fold,
bring them in for a cuddle and 

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nurture them and allow them to 
get to know you even better. 

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So where in your business does 
that happen? 

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So we've got the list lead 
magnets and the list builders. 

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Now I and, and then they go into
my mailing list. 

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I'm just going to add that in 
now the thing with Instagram and

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what I love about Instagram is 
there are some people that I 

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have very brilliant 
conversations with in the DMS 

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that aren't on my e-mail list 
yet. 

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I try to encourage them to go to
my emails because they're 

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missing out because they're 
brilliant. 

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But we've got to remember that 
there is a lot of nurturing that

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can happen in the Instagram DMS 
or LinkedIn or whatever. 

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OK, so this is what my business 
machine looks like so far. 

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I don't have enough room for the
rest. 

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I knew this was going to happen.
I need to change pen. 

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Change pen to a smaller pen. 
So this is what we call the the 

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list, I suppose. 
Yeah. 

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List builders, if you don't have
a mailing list, please get one 

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right now. 
I would highly recommend Kit, 

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used to be called Convert Kit. 
I really like that as a 

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platform. 
I prefer it to Mailer Lite and 

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MailChimp, though Mailer Lite is
the second favorite. 

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I've also heard Flowdesk is very
good, so you can also get them 

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with your website as well. 
So this is where this is what 

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we're looking at so far, All 
right. 

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Now, depending on what lead 
magnet for me they come into 

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this is sofa service based, you 
can decide to tweak your machine

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in a different way. 
Now I'm going to focus on one 

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income stream and that's the 
Vivid Business Club. 

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And the reason why I'm going to 
focus on one income stream is 

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because you might be new to this
and this might overwhelm you. 

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We need to just start in one 
place, OK? 

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I have 3 main pillars or things 
that I help with people with 

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building their business, 
productivity and self belief. 

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Although if you're inside the 
Vivid Business Club, you know 

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that all three of those and in 
the Dream Team mastermind, all 

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three of those come together and
they humiliate and blend and 

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weave into each other. 
But I do have different list 

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builders for each of those 
pillars, OK? 

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But I'm just going to focus on 
one and just focus on the Vivid 

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Business Club. 
So people will come into my 

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world and usually it is one of 
my business list builders that 

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they will come into the hug for.
OK, so I am going to focus on my

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5K checklist. 
It's not called that. 

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It's got something, it's fancier
than that. 

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I'll put the link if you want it
into the into the show notes. 

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It's my 12 steps to 5K profit 
months, right? 

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I've just put 12K checklist. 
So they come to the main list, 

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they've got that lead magnet, 
that list builder. 

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Where do they go after that? 
So there is, they go to a 

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nurturing sequence now, a 
nurturing sequence again. 

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Your head is going to explode if
you don't have. 

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This is one thing that I put off
for so long because I was 

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overwhelmed by it. 
Also fear of success because 

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what if I could nurture people 
with emails in my sleep? 

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So they come into a nurturing 
sequence which tells a little 

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bit about who I am, what I'm 
here for, what I do, how I 

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support people just to get them 
to know. 

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Like you don't want this whole, 
this metaphor of you go on a 

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date with somebody and the 
straightaway they start talking 

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about weddings and stuff, you're
going to be a bit put off. 

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You've got to warm them up a 
bit. 

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This is part of that sequence. 
So they come in on that list 

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builder. 
They go into a sequence where 

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they get emails. 
There's about four emails and 

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they get them every other day, 
not overly too much in their 

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inbox. 
I could even do once a week over

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4 weeks if I wanted to because 
they're getting the e-mail 

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newsletters as well. 
But it just gives a little bit 

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more specific back story to what
I am offering. 

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And in those sequences, I do 
mention the Vivid Business Club.

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I say there is a wait list and 
you want to be on that if you're

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thinking about joining because 
you do get extra bonuses for 

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being on the wait list. 
By the way, the Vivid Business 

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Club wait list is open. 
Go and find it in the in the 

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show notes. 
So then I will nurture and speak

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about the Vivid Business Club. 
They obviously want to grow 

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their business. 
They found me using my list 

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builder. 
That's about growing their 

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business. 
So maybe they don't want to, 

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maybe they're doing it on their 
own. 

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Maybe they want to join a really
amazing membership. 

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Well, you don't have to do it on
their own. 

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They get access to a business 
coach and they say, well I'm 

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self belief in business, but 
they get access to a business 

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coach. 
They get access 1 to one with 

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the impact calls. 
They get access in like 4 * a 

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month. 
We do in person stuff once a 

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week to make sure that you never
feel in on your own. 

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Just an hour. 
It's just so much gold in that 

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hour as well as access to a full
course called the Robot Academy.

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It's going to make sense isn't 
it? 

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So they go into the Vivid 
Business Club, of course they're

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going to join it. 
Really like the fact that I'm 

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almost celebrating the third 
birthday and I had founding 

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Warriors that have been with me 
for over three years already 

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because they came in with the 
first course that I launched 3 

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years ago and they're still with
me and they've just signed up 

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for a fourth year. 
Like Hood that feel amazing, 

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feels so good. 
OK, so they go into the Vivid 

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Business Club and this is where 
maybe you think, is that where 

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the machine ends? 
Is that the end goal? 

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No, it isn't because once 
they're inside the Vivid 

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Business Club, they could do my 
Productivity Academy course, 

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which is one hell of an amazing 
course if you want to get bigger

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results in less time. 
Maybe they have considered Dream

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Team Dream Team Mastermind, 
Maybe they've considered 1 to 

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one coaching with me. 
So I would say 95% of the 

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clients I've supported inside of
the Dream Team Mastermind and 

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the One to one packages, my 
programs have been Vivid 

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Business Club members to start 
with. 

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I think the way that we work it 
is that they understand what I'm

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about. 
They know what I teach, they 

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know it takes impact and makes 
impact and is effective. 

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And then they think, what if I 
worked 1:00 to 1:00 with her? 

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What would be the transformation
then? 

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So my dream buyer loves coming 
into the Viva Business Club 

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because really she's testing me 
out. 

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She thinks that maybe I could 
support her on another level and

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then she realises, yes, she can 
and then is willing to commit 

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more investment. 
So when I speak about pricing 

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ladder in, I think it's the next
episode. 

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We need to remember this, that 
this is a way that I allow for 

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so much transformation to happen
with my clients and my dream 

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buyers. 
And it's the same when I was 

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with Vivid Wire. 
People would come into Vivid 

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Wire and spend 10 lbs maybe on 
a, on something small that I'd 

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made and then save up to invest 
a couple of £100 on a bespoke 

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piece of art that I've made just
for them. 

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So it is, it helps so much to 
get to talk about price, like 

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pricing adders are 
transformational for your 

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business. 
So that's in the next episode. 

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I'm pretty sure it's in the next
episode. 

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Anyway, I need to check because 
I'm actually really. 

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Yeah, it is. 
Course it is. 

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Course it is because I've got a 
plan. 

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Got a strategy, haven't I? 
Because I've got a big business 

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machine. 
So here you go. 

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Productivity Academy, Dream Team
1 to one. 

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Now the other beautiful thing is
that once they've had one to 

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one, sometimes then they'll go 
or they'll go come in the dream 

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team and then they'll get one to
one or vice versa. 

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They'll have 1:00 to 1:00 and 
then move down to the dream 

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team. 
Potentially they've done the 

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productivity Academy and because
I've got the 111 day power up 

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now, which is productivity 
coaching, they then can go and 

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get one to one. 
But maybe I'm supporting them 

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one to one and said, you know 
what, you need the productivity 

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Academy. 
Go and have a look there. 

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Now, I haven't even included the
different courses that I've got,

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but from this you can see where 
people come in. 

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They, they join, they come into 
the list building, they come to 

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the list mailing list, they have
that mail, that freebie which 

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they get so much value from. 
Then they come into that 

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nurturing sequence. 
I'm sending them regular emails.

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They can see that I mean what I 
say and that I show up for them.

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I then they usually will join 
the Vivid Business Club waiting 

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list, join the Vivid Business 
Club and I open the doors. 

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It's happening very soon, 
saying, you know, if you're 

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thinking about it, get on my way
list. 

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And then once they're inside of 
every business club, I can also 

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support them with transformation
in their productivity in the 

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dream team mastermind as well as
one to one programmes. 

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Now this they might come back up
here into the list builders and 

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sign up for another lead magnet,
potentially the one that is to 

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do with productivity Academy. 
And they come, they go back up 

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there and then they go do all 
the way back down to the 

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productivity Academy. 
So they they realise actually 1 

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to one or dream team. 
I really enjoy it, but actually 

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I'm going to work more on 
productivity. 

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I'm going to go and do that, get
that freebie, see what it's 

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like. 
Oh, it's transformational. 

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Or do the, the lessons in the 
worry Boss Academy inside the 

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very business club and I'm going
to go and get, we're not going 

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to go go and sign up for the 
productivity anyway. 

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Now the thing that is what I'm 
going to add on next week for, 

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well, the next episode, which is
actually Monday. 

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We've got bonus episodes at the 
moment on Monday when I share 

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the pricing ladder. 
I'm going to put on here the 

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prices of my thing so you can 
see how people come through and 

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gradually come up my business, 
my, my well up my pricing 

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ladder. 
But the other thing that is here

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is my Biz Boost Boot Camp, which
as we're talking about it, might

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as well share it. 
That is starting on Tuesday, the

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11th of February. 
And it's right there. 

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That is the lowest price thing 
that I do. 

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It's £10. 
I'm going to add that in now 10 

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lbs and that gives you 3 days 
working on your business. 

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Day one, we are talking about 
pricing ladder. 

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Day 2, we are talking about that
dream buyer avatar. 

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I'm going to help you to create 
it and do the transformation map

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00:17:02,400 --> 00:17:06,640
to support you to create content
that actually speaks to them. 

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And 3rd, we are going to be 
talking about the three big 

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rocks and how you can say 
consistent with it. 

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Those three rocks are your cash 
flow, your marketing and your 

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product and service development.
So all of the things that help 

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you to grow a business that 
gives you those 5K profit 

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00:17:23,839 --> 00:17:26,440
months, there you go. 
That's another thing. 

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Business machine, I love it. 
Honestly, when I mapped that out

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00:17:29,960 --> 00:17:34,720
for myself, I could see the kind
of the content I could create 

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and from my business machine, I 
was able to create my marketing 

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strategy to support it. 
I want you to start thinking 

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00:17:42,480 --> 00:17:46,560
about your business as not an 
extension of you, but as a 

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00:17:46,560 --> 00:17:50,960
machine that you are building 
that has nuts and bolts and 

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00:17:50,960 --> 00:17:55,320
areas to focus on and needs a 
bit of oil here and there needs 

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00:17:55,320 --> 00:17:59,080
to be worked on and tweaked and 
loved. 

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And all of those moving parts 
need to move together in order 

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00:18:04,280 --> 00:18:07,120
for you to grow. 
And this is where you want to 

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00:18:07,120 --> 00:18:11,840
step into that CEO personality. 
If you aren't taking your 

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00:18:11,840 --> 00:18:16,200
business seriously, no one else 
will, including your dream 

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00:18:16,200 --> 00:18:19,920
buyers. 
OK, so let me know what you 

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00:18:19,920 --> 00:18:21,400
thought about this message 
episode. 

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00:18:21,560 --> 00:18:26,480
Remember to share it wherever 
you can and subscribe and follow

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00:18:26,760 --> 00:18:28,800
and I will be back. 
You've got in loads of GC 

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00:18:28,800 --> 00:18:33,080
episodes from me at the moment. 
I'm really enjoying recording 

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00:18:33,080 --> 00:18:35,760
these but the next one will be. 
So this is going up on the 

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00:18:35,760 --> 00:18:39,120
Thursday. 
The next one will be Monday, I 

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00:18:39,120 --> 00:18:41,200
think. 
Maybe not. 

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00:18:42,640 --> 00:18:45,840
It's coming out soon anyway. 
Just keep your eyes peeled for 

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00:18:45,920 --> 00:18:47,640
bonus and they're the extra 
ones. 

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00:18:47,880 --> 00:18:50,280
All right, my love, have a 
wonderful day wherever you are. 

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00:18:50,280 --> 00:18:55,880
I'll speak to you soon. 
Thank you so much for listening 

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00:18:55,880 --> 00:18:59,320
to the No Rest for the Vivid 
podcast, written, produced and 

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00:18:59,320 --> 00:19:03,200
hosted by Claire Hill. 
And music has been composed by 

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00:19:03,200 --> 00:19:04,480
my brother Bill Vick.