So we actually had to gamble even further by doing the event
in Mexico. At the time, events were not
possible in America and it was a smashing hit.
We weren't able to just bring back that 100K.
We actually were able to bring back double.
I'm excited just talking about this right now.
Icon Becker, He is the owner of Iconic events.
If you've ever been to any event in the last four years, this guy
and his team have probably been behind it.
The only real value out that you have different to your
competitors is the experience you can find.
I was invited to an event and they did this lunch and they
said, hey, because you are in this top percentile of our
clients, you're going to be featured in this lunch.
They gave us APB and J Sandwich. I was a $1 million testimonial
for this company and I had APB and J Sandwich.
That peanut butter and Jelly sandwich cost them $200,000.
It was genuinely the first time in my life I ever felt
successful. I was driving home, I ended up
getting into a car accident. I got out to assess the damage
and another car came at 62 miles an hour.
All right, Jeremy Minor, welcome to another episode of The Next
Level podcast. I'm here in Medellin, Columbia
with the iconic icon Becker. He is the owner of Icon Events,
iconic events. If you've ever been to any event
in the last four years, this guy and his team have probably been
behind it. And today we're going to talk
about sales, persuasion and influence and some cool things
we're working on just for you. So you want to pay attention.
All right, so let's talk about this.
I know we we've you're doing our event here coming up July 10th
through the 12th Dallas, TX Going to be awesome.
Can be awesome. Got to go back because remember
I talked about like, hey, I want to hire you because I want you
know, obviously our training people would say is top notch,
obviously, but I want the experience to be the top notch.
Why is an experience so important at these events?
Like having an experience for. People, it's such a great
question because at the end of the day, it actually takes me
back to one of the original reasons we started as an events
company, which is I was invited to an event when I was in the
early days of a business mastermind and they were hosting
an event. And at this time I was running a
super yacht sales agency. So it's a completely different
business and we just had a major milestone Mark.
And do you guys have, I'm assuming some sort of like a
accreditation? You know, when you're some of
your members really crush it, you guys celebrate them in some.
We were at an event that had an experience very similar to that.
And to me, this was the highlight of my life at the
time. This was the big business
moment. Like I, this was my two comma
club award experience, not the exactly 2 CC, but it was another
event. And I was so excited and I
remember this part so vividly. But when I went to the event,
they had, yes, they had some great speakers.
They had a cool hotel, but they did this lunch and they said,
hey, because you are in this top percentile of our of our
clients, you're going to be featured in this lunch.
And I say amazing. We go to the lunch and I will
never get this. This is five years later.
They gave us APB and J sandwich. A peanut butter and Jelly
sandwich. Peanut butter and Jelly
sandwich. I was a $1 million testimonial
for this company and I had APB and J sandwich.
And I remember sitting there distinctly and just looking at
this sandwich being like, this is the best they could do.
Wow, this is the best they could do.
And I was like, so frustrated by that.
But what really brought that frustration out was that as soon
as we start eating this, the guy walks on stage, congratulates
all of us for bringing the program, and then offers us a
$200,000 Mastermind. Oh boy.
And I sat there and the offer was incredible.
It was such something, it was such a a lucrative opportunity
for all my business needed at the time.
And genuinely, I was so excited about it.
But I couldn't get this thought out of my head, which is I've
given this company 10s of thousands of dollars and the
best thing they could get to celebrate me was this PB and J
sandwich. OK, so that got you off though.
You're like. Had they just spent the amount
of time to make me feel rewarded, making me feel part of
the ecosystem, making me feel celebrated, I would have easily
done the mastermind. That's crazy.
And that peanut butter and Jelly sandwich cost them $200,000.
Right there. That is insane.
And so when you think about that and we zoom out now, experience
is ultimately the difference. In an era where education is so
commoditized, now a lot of information companies are
struggling because information is becoming so rapidly
accessible at all levels. Now, the only real value out
that you have different to your competitors is the experience
you can provide. What can you do for them,
whether through it's transformation in their business
or an experience that they can celebrate with you, but that
they can really get to know Jeremy and the personality of
your company, the lifeblood of you guys that is different from
other competitors and. Yeah, like I've been to events
like, you know, like a Tony Robbins event day destiny, and
there's a lot of things that I picked up for great training
information, but one of the biggest things I remember is
just how it made me feel, right? Experience, you know, literally
just some of the different music even and, and how they used it
at certain times and just how they made you feel like I still
remember that and that was 10 months ago.
We, we have a, we have a, we have a saying at our company and
it's five years from now, your attendees will forget what you
taught them. They may forget who they met,
but they will never forget what you fed them.
And so, you know, these are things that we like to consider
in it. And it's like a lot of times
when I think back about the best experiences I had, I mean, I
went to the 10X growth con with the with the big stadium, you
know, six years ago, Grant Cardone, right?
And I don't remember a single thing I learned in the event.
But when he parachuted through the roof and landed on the
stage, I remember the little baseball after parties they had
for the attendees. I remember the people I met from
that event and the little, little like activations they put
along the way for us. Those were the things that left
with me. Sure, my business ruin that
time. Sure, I took away pages of
notes, but those live in notebooks on shelves that I'm
not going to touch. But the experiences that came
from that event is ultimately what lives in our house.
So you had this negative experience of the PB.
It literally the PB. J Sandwich made a multi 7
figure. Company.
So then how did you go? Like I'm going to start my own,
a big company, yeah. So what's interesting is that
this was like right at the beginning of pandemic, right?
Like this was like, we were, we were just kind of getting this
Superi agency working really well and it was a content based
agency. So we would sell boats with
content and in between the, the yacht shoots, we would a lot of
a lot of entrepreneur friends that would have live events and
they needed a content team to record them.
So we record all these different events.
And when the pandemic happened, our main agency went under in
three months, like we, we, we lost everything that nobody was
buying boats, nobody was leaving the house was obviously a
terrible time for most people. And I really didn't know what we
were going to do. And I remember this one day
where I'm looking at my desktop. I'm I'm drowning in credit card
debt. We've taken all the EIDL loans
out we can to keep the company afloat.
And I see this little folder on my desktop and it says event
testimonials. And it was 1000 testimonials
that we had recorded from all these different events.
And that's when it hit me. I was like, we have more data
from what people loved and hated about events then the event
hosts themselves. Most people only can compare to
the events they've gone to or the events they've hosted, but
we have everyone's events. But then it got me thinking even
more was that we don't just have testimonials, we also have the
recordings of everyone's sales pitches.
So we have a very invaluable piece of data.
I guarantee that there's a through line between the events
that really work well and the events that don't work well.
And so we have a theory. We called up the worst event
that we saw at the time, OK, an event that, you know, they did
an event with us like 8 months before that.
We just recorded the event and they had a terribly executed
offer. The guy was a great guy, but the
offer just really didn't hit the right way.
And he ended up losing about $100,000 in the event.
And I called him up and I said, hey, we're an events company
now. And I think I actually figured
out why your sales did not convert at the event.
And he's like, OK, tell me and I've layout the plan.
I was like, tell you what, if you give us three months, I will
go ahead and I will rebuild your events.
And I'll include the sales process the right way that I
think could do it. And I have two conditions #1 you
have to follow everything I do exactly how I say it.
And #2 you have to pay upfront because we did not have enough
money to survive another week at the time.
And, and he's, he took a chance on us to do a live event.
And at the time, events were not possible in America.
So we actually had to gamble even further by doing the event
in Mexico. Really.
Yeah. So this is right.
This is this is like peak. Like, like, like we were in that
zone where no more than 13 people in a room kind of thing.
And this guy's entire income relied around his annual event.
And so we ended up doing the event in Mexico and, and we did
it three months later and it was a smashing hit.
It was such a success. And we didn't, we weren't able
to just bring back that 100K. We actually were able to bring
back double it. So he brought over $206,000 back
on that initial event and that kicked it off.
And from there we were, we started getting phone calls from
different individuals saying like, I hear you are the guys
who are putting on events. And at the time, putting events
on was such a, it was a risk. It was a, it was a like a, like
a voodoo topic, you know, like nobody was doing that.
And so we started getting really creative about how to do live
events. So our next event was in
Florida. And at the time, you couldn't
put more than 13 people inside, and you could only put up to you
could put 500 people outside, but the issue is you'd be
outside in the sun. So what are your options?
Well, we had this idea of a parking garage, OK, has enough
height to have wind go through and keep everyone cool, but it
also has a roof to keep everything.
Yeah. You know, covering or anything.
And so we did the the next event in a parking garage.
Parking garage in a parking garage.
Yeah. And so we did that one in a
parking garage. And at first, the client was
like, I don't know if we're going to do it.
And we did it. We had about 300 people at that
event. 300 people in a. Parking garage.
And that was that was the first pitch that we actually fully
wrote and worked with the client on to help out.
OK, and that was that that was Ravi Abuvala was scaling my
systems at the time. And the, the real magic moment
was we did the offer and you know, Ravi was expecting to do
about like 405 hundred on the event and we ended up doing 1.2
million. That's amazing on that first
day. And so this was literally our
second event ever. I'm so grateful to Ravi for for
following through on kind of the plan and, and working with us
through that. But you know, putting that on
the map, then we were essentially where everyone else
was steering away from live events.
Everyone was going into virtual, everyone was going into virtual.
And we we stuck the path that we never did a virtual event.
We never did a Zoom event. I.
Want to ask you this question. Yeah, this, this is really.
I'm glad that you brought it up. So what do you feel?
Why is it so important for somebody to go to a live event
over like a virtual event? What do you see the differences
are? I mean, that's so important.
I, I think it boils down, I mean, we could easily say the
experience, the connection, the energy in the room.
I'm sure all of that's the case, but Jimmy, when's the last time
that you sat on a Zoom call more than three hours?
Not very. Often, never, never you get
distracted. I could tell you the last time I
sat on an hour and a 10 minute Zoom call, I could not tell you
right. So the people that have the time
to sit on a two or three day Zoom call are very low quality
buyers. And if you are trying to sell a
mastermind that is 20 thirty $50,000, the people that are
going to be able to afford that are not going to be spending
three days on Zoom. They're not even going to spend
one day on Zoom. So virtual events, I'm not
saying they don't work. I have a lot of great events,
great friends that do virtual events, but they're geared
towards very like B to C startup offer.
And with the events and the, and the quality of clientele that we
work with now, you know that that just doesn't convert.
And in an, that's the, so that's the first part.
The second part is that with the introduction of AI, we are now
in a massive, massive trust recession.
You can't trust what you see, you can't trust what you hear.
And so people are so stand there's, there's a complete
standoff to social media figures now that the only way to build
that real genuine trust is now through these in person
connections. But it doesn't mean you have to
go and buy out an entire stadium or just ballroom.
But you know, ultimately in an era where the entire Internet is
shifting away, we're kind of getting in this like digital
renaissance area where we're moving towards those in person
experiences and having and creating something like that,
especially like where you're creating a sales call live is so
special because there there are fewer and fewer opportunities.
Everyone wants to take the easy path of doing a virtual event.
Everyone wants to take the path of doing a course.
It takes a a true level of of. Bravery.
I can tell you as a speaker like doing a virtual event because we
do like two or three like big virtual events every year.
Absolutely, we'll get 20,000 people on there.
But compared to like a live event that we do, the connection
is not the same because I'm staring into a camera.
So as a speaker trained, I'm staring into a camera.
You know, I've got thousands of people on here.
I just see people that, you know, putting emojis and chats
and stuff like that. But you have the same connection
in a live event. Like I'm off the stage like I'm
role-playing with them. I'm bringing people up on stage
like we're it's like a whole different experience.
I'm. Curious, like do you think there
was a moment because you have a very unique style where you get
off the stage, you bring someone up, you kind of do this.
I'm probably off the stage 60% of the time.
At least that's amazing. Amazing.
So is what do you think is a moment where you got off stage
into the audience that you still remember to this day?
I mean, I've seen you do a lot of objection and role-playing,
but is there a moment or a conversation that really just
lives with you? You know, gosh, there's so many.
I just feel like as a, as a speaker, as, as somebody there,
you, you have to be different than everybody else because you
have other speakers, right? So when I train in events, there
might be 10 other speakers, 20 other speakers, how long the
event is and most speakers and it's fine.
It's, it's whatever they, they want to do.
They come out, they kind of do the same thing like rah rah,
like, hey, how's it going? You know, everything.
And that's great, but it's predictable.
So if you're the 3rd, 4th, 5th person coming out doing the same
thing and you're just on stage the whole time, you start to
lose the audience. They just zone out because they
don't see even if your information is great, the way
it's delivered and framed, it kind of all sounds the same.
Absolutely. So when I come out, I do what,
you know, different like what we call pattern interrupts or
several difference that I'll do. There's sometimes where I might
come out and I'll just set stand on the stage for 15 seconds and
be completely silent. And then the room just drops
that they put their phones down, the what's going on?
Nobody leaves. It's just a pattern erupt
because I'm just changing the whole mood of the thing.
And they're like, whoa, this guy's serious.
What's going on? I'll just walk off the stage and
come up to somebody like ask him a question and people are like,
oh crap, he's going to ask me a question.
So it forces cause the audience to have to focus in on the
message. And that and that really leads
back to what you were just talking about there, which is
again, like, why is that experience different?
Because if you want stone cold on a Zoom and you you walk up on
a stage and you're like, I'm ready to change your life.
Yeah, it's just going to look awkward on camera.
But in a room, your energy is projected, right.
Your audience mirrors exactly your energy on stage.
You know, it's something interesting that it's like the
energy you are making up, it's one Jeremy versus 10,000 people
and your energy is going to match and lead that.
But on Zoom it's it's, you could put 100,000 on it and it's still
not the same. Not saying it's not necessary.
Exactly emotional character. Well, I'm not asking questions.
And then we we, you know, we bring in like we bring in
clients, you know, from like, let's say the we'll find out the
top 10 industries in the event we'll bring in clients from,
from each industry and have them do some of the training so they
can see like, wow, it's not just this Jeremy guy that knows all
this stuff like he can actually teach us to anybody that has
been in my situation and now they're amazing.
So is it? It's really that emotional
connection that you have with the.
Audience yeah and and and and when you're able to make that
and you're able to not only factor that just in your event
but also carry that through. We are crushing arguably months
worth of trust building into a single two to three day Sprint
right. And so instead of making it
where we're breaking through barriers of people watching
671015 hours of your content, we're able to just get right
into it right from the start. And they get to know at truth.
They're seeing it with their own eyes.
This is the real Jeremy Miner. It's, it's I, I can tell you
the, all the events that I went to when I was a young
salesperson, when I get into sales leadership, executive
positions and companies, every event went to like I met
somebody. There was an experience like I,
I, I always believe that experiences change lives.
You know, content training, you know, will change your life
because you get good at it. But it's that experience of how
you learned it. And I really believe, like going
through virtual training porters is great.
That's important, but you need the connections.
Like I can't tell you I don't. I wouldn't be where I'm at right
now without the connections I made going to live events when I
was younger. And think about it like this
too, because I actually have gotten in this great debate
recently with someone where they were like, yes, but look at the
looking at the numbers on virtual, right?
Like here's what we had and here's the return went on.
Don't be wrong. Again, I'm not here to bash
virtual, but let's look at the greatest sales of like, do you
know what the greatest sales events that has ever existed in
the history of the one single event that has created more
revenue than any other event live or virtual in person life.
I don't which is that. It was Steve Jobs when he
revealed the iPhone. That's a good point.
Steve Jobs and he revealed the iPhone.
They could have done a press conference.
Hell, they could have just done a product release.
But he physically hosted an event.
He physically went on stage. He made that command, which led
to a $2 trillion company. But here's what's interesting is
that even as technology progressed, they didn't go back
to doing virtual press releases. They still host that Apple
keynote every single year where they do a physical stage
presentation. Wow.
And that is, and, and what that does is it has, it has these
smaller events that come out of it because the main event
happens. And then they have these small
Apple reps that then do smaller events at, at each of their
stores, right? So it creates this entire
experience. So yes, I can watch the iPhone
live and I can watch the iPhone launch, but it is arguably the
fact that because Apple did their physical launches as these
real embeds is single handedly one of the main reasons they
were able to overcome Android. That's amazing that the Steve
Jobs, how we frame that from stage, yeah.
Yeah, ultimately and again, so just just speaking to events.
So now let's talk about, you know, sales call live.
It's happening. It's July 10th to 12th.
It's going to be in Dallas. We've got a massive Convention
Center. What made you want to do this?
You know, we've, we've had live events the last three years, but
smaller masterminds, 2300 people only like high level clients
from like our inner server program.
We're invited and I just wanted to open up our, our brand so
big. It's like, why are we not doing
these big events of, you know, 15102 thousand people or more?
We have the brand, we've got millions of social media
followers. We've got hundreds of thousands
of clients, huge e-mail list and stuff.
And people keep asking me like when I get off stage at like a
keynote training, they'll say, Hey, when are you guys going to
do your like own live event? I'm just like, I'm tired of it.
I'm like, we got a freaking start doing and live events
guys, So you got it's because we do these big virtual events.
But I'm like, man, I just it's there something different when
you're in person. Yeah, I guess as a speaker, a
trainer like the the the breakthroughs, I can help people
with completely night and day difference.
And we've got a lot in store for this event.
All right, I'm going to tell you that people where I can't give
you away all the all the goodies yet for what's going to be
what's going to be coming to this event.
But my goodness, do we have some quite a show in store for you.
With that being said, we're we're working on the experience
side. But I'm curious here, you know,
as someone who is going to be leading the ship into this into
this event, what is the experiences that you've had in
other sales training events? And for those who are watching
here, maybe someone that's looking at this, thinking about
attending and they're like, is this going to be more of the
same? What would Jeremy Miner say
makes this event so unique compared to?
Well, I guess I can tell you that the sales training events
that I went through when I was a salesperson, we would always
walk away and feel like we didn't really learn that much.
It was always about let's set goals, let's be accountable to
our goals, let's get motivated. And that's all great.
But I think most people that go to events already know how to
set goals. I really believe that, you know,
everybody that watches me here, they're smart, right?
They've already, they know how to set goals.
They know how to motivate themselves.
But it's hard to get motivated when you don't have the right
skills, right? So when that prospect says
hello, if you don't know what to say, if you don't know what to
ask, if you don't know how to ask your tone, let's say it
could be over to hello. O you can get motivated all you
want, but if you don't learn the skill sets, like what questions
am I asking and why am I asking those questions?
How do I ask those questions? How do, how does my tone
influence to get the prospects guard down rather than surface
level? How do I, you know, deframe them
and prevent objections from even happening in their mind?
So there's certain techniques and tactics that we will be
training that time during that three day stretch and they're
going to walk away. Actually be able to have skills
and a step by step plan to go out and some more the next day,
not just rah rah sessions. And I love rah rah and I and I
don't want to demean any of that because I think there's a
certain place for that sure. But I believe that salespeople
that follow me or that our clients and I believe that
business owners or whoever they are sales leaders, they already
know how to set goals. They're already self motivated.
They just want the skills that with Jeremy, what do we say?
What do we ask? How do we prevent objections?
That's why they're coming there and that's what we'll deliver.
But also on top of that, I think something unique that we can
discuss publicly here was that this isn't just an event that is
going to be exclusively focused on objectionary and reps Also,
this is helping those sales reps have a pathway to those higher
levels, right? Because a lot of reps, they
don't want to be reps forever. They want to move up.
They want to manage and manage A-Team.
Maybe they want to lead a division, maybe they want to own
a company one day. And so this event has been
designed in a manner to really kind of walk through those paths
where you can start in, you can come in as low as a sales Rep
person, say as low as rails Rep. You can come in starting as a
sales Rep. The objection you only need.
But then there's also a pathway here.
We have an education track that's separate.
So you're able to go ahead and now speak to, you know, the
sales team leaders, the managers and then even the business
owners. They're going to walk away the
plan, whatever category they're in.
If they're a business owner, they're going to walk away with
a step by step training plan to be able to train their
salespeople so they can scale their company.
Or if they're already a huge company, we train Fortune 500
companies. How do we scale even higher than
where we're at? How do we maintain what we have
right? If they're a coach or consultant
they're going to walk away with? How do I get more clients?
If they're a sales leader, like a VP of sales or sales manager,
chief sales officer, How do I motivate my team to be able to
hit their KPIs? If they're an individual
salesperson, what are the techniques I use to be able to
close more deals? Yeah.
And so I think that just closing out that loop there of what
makes this event different from maybe other events that have
that have existed so far as a lot of events try to carry you
over into the next year. Like here's what work for the
next year and then here's what doesn't work anymore this year.
Whereas this event is now saying, you know, we're going to
have it where this is the game plan for the next 10 years of
your. Life, well, this is neuro
emotional precision questions. Why?
The biggest question that companies and individual
salespeople ask us is how are you guys able to duplicate in
every industry? We train every industry in the
world at this point. OK, it's easy to answer.
It's because it works with human behavior, and since you're all
talking to humans, that's why it works.
How do I get the prospects guard down?
Doesn't matter if I'm selling SAS compared to if I'm selling
cars, if I'm selling life insurance compared to
cybersecurity, It's the same techniques.
OK, different questions. We're going to show you to tweak
those. So how do we how do we walk away
after three days and be able to know what to do?
Well, that's the plan. We're going to build out with
them at the events. Man, I'm excited just talking
about this right now I'm getting I'm.
There's a lot more geared. To that, there's a lot more
that's a. That's a basic overview and what
I love to do because a lot of times, you know, they want us
to, you know, people have been corners like let's bring in this
speaker, this speaker. Nobody really comes to our
events to hear celebrities. They want to learn, they want to
master selling. They want to commit to mastery,
right? So they're coming to, you know,
learn from me. And what we do is we bring out
clients from just different industries that were once in
their shoes, sitting in the same seat they were some six months
before, three months before, a year before.
And now we're crushing like top salespeople in their entire
industries. And we even have them do some of
the training with them so they can see like, wow, it's not just
this Jeremy guy. It's like anybody can master
this. Once they learn the right
skills, it's going to be pretty fun.
I'm really excited. But we're talking about, you
know, 1500 to 1700 people in this room and yeah, we're ready
to go. I've been wanting to do this and
I just, we just didn't find the right team to be able to put it
on. And and we have found the right
team with you my friend. Modern to be here, yeah.
I don't even I don't know how you stay down here in Columbia.
It's this place metagene you can get in.
You know what, you just have to be disciplined, right?
It's kind of like Miami, you know, people would ask me like,
you know, moving your company to Miami, it's so great and
everything and all your employees are like, we're never
going to go to Miami because I think they would be drunk, you
know, like hungover half the time.
You got to be disciplined down. Yeah, I.
Mean there's I think anywhere you go, you can find you can
find distraction, you can find find all kinds of different
things. And ultimately what it is for me
is that we don't just run events in America.
We run events in eight countries.
And so it's like this is a great little center place where we can
get to Europe or South America as we need to do.
And so it's a, it's a great hub and there's a lot of business
that runs through. Thanks for having us down here.
You know, we've had a good time. Yeah, we had a little guys trip
and everything down here and brought Devin one of our videos.
We got an awesome pad. I mean look at the size of this.
We got a pools here inside of a house.
Right now in the house, you know, it's pretty cool, so can't
complain. But you know, one last thing I
was going to ask you what's what's something that most
people would know about you? And I'm asking that because of
what you told us at at dinner, dinner tonight.
That's a man. That's a fun fact.
What's something that most people would not know about you,
man? So I, I think that earlier I
mentioned that our second event, we had a $1 million day.
That was the first time in my life I ever made real money
because we had as percentage set up of that deal like we were, we
got a Commission off of that and I was so proud of that.
It was, it was genuinely the first time in my life I ever
felt successful. And when I was driving home from
that event, literally the night of like we left the event, I was
driving home, I ended up getting into a car accident.
And in that car accident, I, I got out to assess the damage and
another car came at 62 miles an hour and hit me.
I flew about 80 feet. I hit the sidewall and I woke up
in the hospital the next day and with a completely 60 miles, 6
mph and I survived. I didn't have a single broken
bone in my body. And what did they?
Say, how did you? Basically, so it was it was such
a such a shift because what ended up happening was you just
see that car, right? So like me versus the car I can
the fun fact that I guess to answer your question is like I
once took a car to the face and I walked away you.
Literally did take a car to the face.
Yeah. And I'm just wondering how
didn't break every bone in your. Body, I have zero clue honestly,
you know, I I would have to to say all glory to the big man
upstairs, man upstairs keeping me keeping me there.
But what was what was a big moment about that was obviously
it was, it was so amazing to walk away from an experience
like that. No bones cracked in my body,
anything. But what's interesting is that
the car that hit me ended up suing me and in Florida, because
we were on a highway and whoever, you know, hit some way
because I was outside of my car, technically I was walking on the
highway. And so therefore I got sued.
I lost the lawsuit. And every single penny I made
from the greatest success of my life was taken 3 days.
Later, man. And here's the thing with you.
You know, I love Turner Robbins, good mentor of mine.
And he famously said that life doesn't happen to you, life
happens for you. So when that happened to you,
people could go one of two ways to go back.
Oh, my gosh. You know, play the victim.
It's over. I lost all this money.
Yeah, obviously you did. You took the other route.
I just like to look at it as like this is the bonus level
and, and, and you know, when you're playing in the bonus
level, I have no risk. Like nothing could get worse
that like I can't get worse than this.
I can't get better than this. It's just this is the bonus
level. I have nothing to lose.
You know, I feel like this is like the the DLC at this point.
And so it allows me to make the moves and the risk and the
decisions in this company and also act from a place of
gratitude where it's like every, every problem that has been
thrown away. And my goodness, owning an event
company comes with such such headaches and problems.
But there's nothing that can kill me because ultimately that
car didn't. And I just look back at that
moment every single time that I'm in a conundrum, I'm like,
well, that car didn't kill me, so this can't either.
And that's, that's always the mantra.
And so I think that's how we're able to shoulder the weights.
Kind of cools your emotional state where you're just like
even kill. Funny story, I actually tried to
buy the car because they kept it in a, in like a chop shop.
I tried to buy the car and, like, cut it in half and just
put it in my office. I love that.
Kind of like how like a Deer Hunter puts like a mantle in
this thing. You're like, look what?
They wouldn't let me buy the car.
They were like, yeah, that people don't do that.
It's like evidence against you. And I was like, damn.
And after we paid this suit and everything, I was like, come on,
let me buy the car. And they said no.
So my gosh, I think that's, I think that's my fun fact is I
took a car to the face. I've asked a lot of fun facts on
this show and that is probably the number one thing I've ever
heard. So I'm.
Glad you're like. That is, I'm just trying to
think how that could even happen.
That's insane, man. That's crazy.
Good man. Was looking for it.
All right, all right, we'll put a link in here so you guys can
register for the event and make sure you get there.
We'll be sold out very, very quickly once we release it.
And this show is a rap icon. Thanks for being on here.
Until next time, we'll see you in Dallas, TX.
Sales live July 10th through the 12th.
You're going to want to be there.
You're going to want to make sure you grab the best spot at
the event because there's going to be limited spots for the top
tier. And yeah, we haven't announced
what's in those tiers yet, but you're not going to want to miss
them. So yeah, definitely, definitely
make sure to keep an eye on that pre-order link.
And that's why I love work with you guys.
That's why you guys come. That's why you follow me, maybe
on social media, maybe your client, because you're committed
to mastery. You're not like everybody out
there that could careless. You know what I'm talking about
the wingers, the dabblers and OA dollars.
You're committed to mastery and you know what to commit to
master. You got to do.
You got to have a step by step plan taught by people who've
actually mastered the thing itself.
So we'll see you there July 10th through the 12th.