1 00:00:00,040 --> 00:00:02,400 So we actually had to gamble even further by doing the event 2 00:00:02,400 --> 00:00:04,240 in Mexico. At the time, events were not 3 00:00:04,240 --> 00:00:08,240 possible in America and it was a smashing hit. 4 00:00:08,480 --> 00:00:10,400 We weren't able to just bring back that 100K. 5 00:00:10,600 --> 00:00:12,000 We actually were able to bring back double. 6 00:00:12,080 --> 00:00:13,640 I'm excited just talking about this right now. 7 00:00:14,080 --> 00:00:17,200 Icon Becker, He is the owner of Iconic events. 8 00:00:17,200 --> 00:00:19,840 If you've ever been to any event in the last four years, this guy 9 00:00:19,840 --> 00:00:22,200 and his team have probably been behind it. 10 00:00:22,320 --> 00:00:25,840 The only real value out that you have different to your 11 00:00:25,840 --> 00:00:28,320 competitors is the experience you can find. 12 00:00:28,320 --> 00:00:31,840 I was invited to an event and they did this lunch and they 13 00:00:31,840 --> 00:00:35,360 said, hey, because you are in this top percentile of our 14 00:00:35,400 --> 00:00:37,360 clients, you're going to be featured in this lunch. 15 00:00:37,400 --> 00:00:40,920 They gave us APB and J Sandwich. I was a $1 million testimonial 16 00:00:40,920 --> 00:00:43,160 for this company and I had APB and J Sandwich. 17 00:00:43,160 --> 00:00:46,320 That peanut butter and Jelly sandwich cost them $200,000. 18 00:00:46,560 --> 00:00:48,360 It was genuinely the first time in my life I ever felt 19 00:00:48,360 --> 00:00:50,680 successful. I was driving home, I ended up 20 00:00:50,680 --> 00:00:54,280 getting into a car accident. I got out to assess the damage 21 00:00:54,320 --> 00:00:57,480 and another car came at 62 miles an hour. 22 00:00:58,400 --> 00:01:00,720 All right, Jeremy Minor, welcome to another episode of The Next 23 00:01:00,720 --> 00:01:03,240 Level podcast. I'm here in Medellin, Columbia 24 00:01:03,560 --> 00:01:08,840 with the iconic icon Becker. He is the owner of Icon Events, 25 00:01:09,080 --> 00:01:11,160 iconic events. If you've ever been to any event 26 00:01:11,160 --> 00:01:14,040 in the last four years, this guy and his team have probably been 27 00:01:14,040 --> 00:01:16,120 behind it. And today we're going to talk 28 00:01:16,120 --> 00:01:18,640 about sales, persuasion and influence and some cool things 29 00:01:18,640 --> 00:01:20,760 we're working on just for you. So you want to pay attention. 30 00:01:21,160 --> 00:01:22,320 All right, so let's talk about this. 31 00:01:22,320 --> 00:01:25,360 I know we we've you're doing our event here coming up July 10th 32 00:01:25,360 --> 00:01:27,600 through the 12th Dallas, TX Going to be awesome. 33 00:01:27,680 --> 00:01:30,000 Can be awesome. Got to go back because remember 34 00:01:30,000 --> 00:01:33,520 I talked about like, hey, I want to hire you because I want you 35 00:01:33,520 --> 00:01:36,080 know, obviously our training people would say is top notch, 36 00:01:36,080 --> 00:01:39,560 obviously, but I want the experience to be the top notch. 37 00:01:39,720 --> 00:01:42,880 Why is an experience so important at these events? 38 00:01:42,880 --> 00:01:44,760 Like having an experience for. People, it's such a great 39 00:01:44,760 --> 00:01:47,600 question because at the end of the day, it actually takes me 40 00:01:47,600 --> 00:01:49,760 back to one of the original reasons we started as an events 41 00:01:49,760 --> 00:01:54,040 company, which is I was invited to an event when I was in the 42 00:01:54,040 --> 00:01:56,440 early days of a business mastermind and they were hosting 43 00:01:56,440 --> 00:01:58,760 an event. And at this time I was running a 44 00:01:58,800 --> 00:02:00,960 super yacht sales agency. So it's a completely different 45 00:02:00,960 --> 00:02:03,640 business and we just had a major milestone Mark. 46 00:02:03,760 --> 00:02:05,880 And do you guys have, I'm assuming some sort of like a 47 00:02:05,880 --> 00:02:07,880 accreditation? You know, when you're some of 48 00:02:07,880 --> 00:02:10,240 your members really crush it, you guys celebrate them in some. 49 00:02:10,720 --> 00:02:13,560 We were at an event that had an experience very similar to that. 50 00:02:13,800 --> 00:02:18,000 And to me, this was the highlight of my life at the 51 00:02:18,000 --> 00:02:19,480 time. This was the big business 52 00:02:19,480 --> 00:02:21,320 moment. Like I, this was my two comma 53 00:02:21,320 --> 00:02:24,240 club award experience, not the exactly 2 CC, but it was another 54 00:02:24,240 --> 00:02:27,680 event. And I was so excited and I 55 00:02:27,680 --> 00:02:30,480 remember this part so vividly. But when I went to the event, 56 00:02:30,480 --> 00:02:32,320 they had, yes, they had some great speakers. 57 00:02:32,320 --> 00:02:35,440 They had a cool hotel, but they did this lunch and they said, 58 00:02:35,440 --> 00:02:39,160 hey, because you are in this top percentile of our of our 59 00:02:39,760 --> 00:02:41,760 clients, you're going to be featured in this lunch. 60 00:02:41,760 --> 00:02:44,640 And I say amazing. We go to the lunch and I will 61 00:02:44,640 --> 00:02:46,440 never get this. This is five years later. 62 00:02:46,720 --> 00:02:50,400 They gave us APB and J sandwich. A peanut butter and Jelly 63 00:02:50,400 --> 00:02:51,640 sandwich. Peanut butter and Jelly 64 00:02:51,640 --> 00:02:53,760 sandwich. I was a $1 million testimonial 65 00:02:53,760 --> 00:02:56,080 for this company and I had APB and J sandwich. 66 00:02:56,360 --> 00:02:58,520 And I remember sitting there distinctly and just looking at 67 00:02:58,520 --> 00:03:01,400 this sandwich being like, this is the best they could do. 68 00:03:01,400 --> 00:03:02,880 Wow, this is the best they could do. 69 00:03:02,880 --> 00:03:04,560 And I was like, so frustrated by that. 70 00:03:04,840 --> 00:03:08,320 But what really brought that frustration out was that as soon 71 00:03:08,320 --> 00:03:11,800 as we start eating this, the guy walks on stage, congratulates 72 00:03:11,800 --> 00:03:13,840 all of us for bringing the program, and then offers us a 73 00:03:13,840 --> 00:03:16,400 $200,000 Mastermind. Oh boy. 74 00:03:16,560 --> 00:03:19,640 And I sat there and the offer was incredible. 75 00:03:19,640 --> 00:03:22,640 It was such something, it was such a a lucrative opportunity 76 00:03:22,640 --> 00:03:24,200 for all my business needed at the time. 77 00:03:24,400 --> 00:03:26,040 And genuinely, I was so excited about it. 78 00:03:26,040 --> 00:03:29,040 But I couldn't get this thought out of my head, which is I've 79 00:03:29,040 --> 00:03:31,840 given this company 10s of thousands of dollars and the 80 00:03:31,840 --> 00:03:34,880 best thing they could get to celebrate me was this PB and J 81 00:03:34,880 --> 00:03:36,720 sandwich. OK, so that got you off though. 82 00:03:36,800 --> 00:03:38,880 You're like. Had they just spent the amount 83 00:03:38,880 --> 00:03:41,440 of time to make me feel rewarded, making me feel part of 84 00:03:41,440 --> 00:03:44,520 the ecosystem, making me feel celebrated, I would have easily 85 00:03:44,520 --> 00:03:45,800 done the mastermind. That's crazy. 86 00:03:45,800 --> 00:03:49,000 And that peanut butter and Jelly sandwich cost them $200,000. 87 00:03:49,000 --> 00:03:50,040 Right there. That is insane. 88 00:03:50,040 --> 00:03:54,960 And so when you think about that and we zoom out now, experience 89 00:03:54,960 --> 00:03:58,280 is ultimately the difference. In an era where education is so 90 00:03:58,440 --> 00:04:01,520 commoditized, now a lot of information companies are 91 00:04:01,520 --> 00:04:04,320 struggling because information is becoming so rapidly 92 00:04:04,320 --> 00:04:08,600 accessible at all levels. Now, the only real value out 93 00:04:08,600 --> 00:04:11,840 that you have different to your competitors is the experience 94 00:04:11,840 --> 00:04:13,600 you can provide. What can you do for them, 95 00:04:13,600 --> 00:04:15,440 whether through it's transformation in their business 96 00:04:15,560 --> 00:04:17,920 or an experience that they can celebrate with you, but that 97 00:04:17,920 --> 00:04:20,760 they can really get to know Jeremy and the personality of 98 00:04:20,760 --> 00:04:24,240 your company, the lifeblood of you guys that is different from 99 00:04:24,240 --> 00:04:26,160 other competitors and. Yeah, like I've been to events 100 00:04:26,160 --> 00:04:29,040 like, you know, like a Tony Robbins event day destiny, and 101 00:04:29,040 --> 00:04:31,760 there's a lot of things that I picked up for great training 102 00:04:31,760 --> 00:04:33,840 information, but one of the biggest things I remember is 103 00:04:33,840 --> 00:04:37,680 just how it made me feel, right? Experience, you know, literally 104 00:04:37,680 --> 00:04:41,160 just some of the different music even and, and how they used it 105 00:04:41,160 --> 00:04:44,320 at certain times and just how they made you feel like I still 106 00:04:44,320 --> 00:04:47,360 remember that and that was 10 months ago. 107 00:04:47,360 --> 00:04:49,920 We, we have a, we have a, we have a saying at our company and 108 00:04:49,920 --> 00:04:52,240 it's five years from now, your attendees will forget what you 109 00:04:52,240 --> 00:04:54,080 taught them. They may forget who they met, 110 00:04:54,080 --> 00:04:55,680 but they will never forget what you fed them. 111 00:04:56,160 --> 00:04:58,880 And so, you know, these are things that we like to consider 112 00:04:58,880 --> 00:05:00,400 in it. And it's like a lot of times 113 00:05:00,400 --> 00:05:02,680 when I think back about the best experiences I had, I mean, I 114 00:05:02,680 --> 00:05:05,000 went to the 10X growth con with the with the big stadium, you 115 00:05:05,000 --> 00:05:07,640 know, six years ago, Grant Cardone, right? 116 00:05:07,960 --> 00:05:10,400 And I don't remember a single thing I learned in the event. 117 00:05:10,400 --> 00:05:12,760 But when he parachuted through the roof and landed on the 118 00:05:12,760 --> 00:05:15,840 stage, I remember the little baseball after parties they had 119 00:05:15,840 --> 00:05:18,120 for the attendees. I remember the people I met from 120 00:05:18,120 --> 00:05:22,240 that event and the little, little like activations they put 121 00:05:22,240 --> 00:05:24,600 along the way for us. Those were the things that left 122 00:05:24,600 --> 00:05:26,280 with me. Sure, my business ruin that 123 00:05:26,280 --> 00:05:27,520 time. Sure, I took away pages of 124 00:05:27,520 --> 00:05:30,360 notes, but those live in notebooks on shelves that I'm 125 00:05:30,360 --> 00:05:32,840 not going to touch. But the experiences that came 126 00:05:32,840 --> 00:05:34,480 from that event is ultimately what lives in our house. 127 00:05:34,480 --> 00:05:36,600 So you had this negative experience of the PB. 128 00:05:36,600 --> 00:05:38,920 It literally the PB. J Sandwich made a multi 7 129 00:05:38,920 --> 00:05:39,480 figure. Company. 130 00:05:39,480 --> 00:05:41,600 So then how did you go? Like I'm going to start my own, 131 00:05:41,600 --> 00:05:43,800 a big company, yeah. So what's interesting is that 132 00:05:43,800 --> 00:05:46,080 this was like right at the beginning of pandemic, right? 133 00:05:46,080 --> 00:05:48,720 Like this was like, we were, we were just kind of getting this 134 00:05:48,720 --> 00:05:51,800 Superi agency working really well and it was a content based 135 00:05:51,800 --> 00:05:53,560 agency. So we would sell boats with 136 00:05:53,560 --> 00:05:58,120 content and in between the, the yacht shoots, we would a lot of 137 00:05:58,120 --> 00:06:00,880 a lot of entrepreneur friends that would have live events and 138 00:06:00,880 --> 00:06:02,600 they needed a content team to record them. 139 00:06:02,800 --> 00:06:04,520 So we record all these different events. 140 00:06:04,520 --> 00:06:08,280 And when the pandemic happened, our main agency went under in 141 00:06:08,280 --> 00:06:11,920 three months, like we, we, we lost everything that nobody was 142 00:06:11,920 --> 00:06:13,920 buying boats, nobody was leaving the house was obviously a 143 00:06:13,920 --> 00:06:17,240 terrible time for most people. And I really didn't know what we 144 00:06:17,240 --> 00:06:19,400 were going to do. And I remember this one day 145 00:06:19,400 --> 00:06:23,160 where I'm looking at my desktop. I'm I'm drowning in credit card 146 00:06:23,160 --> 00:06:25,200 debt. We've taken all the EIDL loans 147 00:06:25,200 --> 00:06:26,800 out we can to keep the company afloat. 148 00:06:27,240 --> 00:06:30,160 And I see this little folder on my desktop and it says event 149 00:06:30,160 --> 00:06:33,200 testimonials. And it was 1000 testimonials 150 00:06:33,200 --> 00:06:35,200 that we had recorded from all these different events. 151 00:06:35,360 --> 00:06:38,840 And that's when it hit me. I was like, we have more data 152 00:06:39,160 --> 00:06:42,400 from what people loved and hated about events then the event 153 00:06:42,400 --> 00:06:45,080 hosts themselves. Most people only can compare to 154 00:06:45,080 --> 00:06:47,880 the events they've gone to or the events they've hosted, but 155 00:06:47,880 --> 00:06:50,440 we have everyone's events. But then it got me thinking even 156 00:06:50,440 --> 00:06:53,400 more was that we don't just have testimonials, we also have the 157 00:06:53,400 --> 00:06:55,160 recordings of everyone's sales pitches. 158 00:06:55,880 --> 00:06:57,840 So we have a very invaluable piece of data. 159 00:06:57,840 --> 00:07:00,000 I guarantee that there's a through line between the events 160 00:07:00,000 --> 00:07:02,720 that really work well and the events that don't work well. 161 00:07:02,960 --> 00:07:06,720 And so we have a theory. We called up the worst event 162 00:07:06,720 --> 00:07:09,880 that we saw at the time, OK, an event that, you know, they did 163 00:07:09,880 --> 00:07:12,080 an event with us like 8 months before that. 164 00:07:12,080 --> 00:07:15,800 We just recorded the event and they had a terribly executed 165 00:07:15,800 --> 00:07:17,840 offer. The guy was a great guy, but the 166 00:07:17,840 --> 00:07:19,880 offer just really didn't hit the right way. 167 00:07:20,200 --> 00:07:23,000 And he ended up losing about $100,000 in the event. 168 00:07:23,280 --> 00:07:26,840 And I called him up and I said, hey, we're an events company 169 00:07:26,840 --> 00:07:28,400 now. And I think I actually figured 170 00:07:28,400 --> 00:07:31,440 out why your sales did not convert at the event. 171 00:07:31,680 --> 00:07:34,880 And he's like, OK, tell me and I've layout the plan. 172 00:07:34,880 --> 00:07:37,880 I was like, tell you what, if you give us three months, I will 173 00:07:37,880 --> 00:07:39,800 go ahead and I will rebuild your events. 174 00:07:39,840 --> 00:07:41,840 And I'll include the sales process the right way that I 175 00:07:41,840 --> 00:07:44,240 think could do it. And I have two conditions #1 you 176 00:07:44,240 --> 00:07:46,240 have to follow everything I do exactly how I say it. 177 00:07:46,240 --> 00:07:50,120 And #2 you have to pay upfront because we did not have enough 178 00:07:50,120 --> 00:07:51,400 money to survive another week at the time. 179 00:07:52,480 --> 00:07:56,120 And, and he's, he took a chance on us to do a live event. 180 00:07:56,240 --> 00:07:58,800 And at the time, events were not possible in America. 181 00:07:59,000 --> 00:08:01,360 So we actually had to gamble even further by doing the event 182 00:08:01,360 --> 00:08:02,520 in Mexico. Really. 183 00:08:02,560 --> 00:08:03,280 Yeah. So this is right. 184 00:08:03,400 --> 00:08:06,560 This is this is like peak. Like, like, like we were in that 185 00:08:06,560 --> 00:08:08,920 zone where no more than 13 people in a room kind of thing. 186 00:08:09,320 --> 00:08:11,880 And this guy's entire income relied around his annual event. 187 00:08:12,440 --> 00:08:17,720 And so we ended up doing the event in Mexico and, and we did 188 00:08:17,720 --> 00:08:21,760 it three months later and it was a smashing hit. 189 00:08:21,800 --> 00:08:24,160 It was such a success. And we didn't, we weren't able 190 00:08:24,160 --> 00:08:26,720 to just bring back that 100K. We actually were able to bring 191 00:08:26,720 --> 00:08:29,520 back double it. So he brought over $206,000 back 192 00:08:29,520 --> 00:08:31,680 on that initial event and that kicked it off. 193 00:08:31,680 --> 00:08:36,159 And from there we were, we started getting phone calls from 194 00:08:36,159 --> 00:08:38,360 different individuals saying like, I hear you are the guys 195 00:08:38,360 --> 00:08:41,280 who are putting on events. And at the time, putting events 196 00:08:41,280 --> 00:08:44,159 on was such a, it was a risk. It was a, it was a like a, like 197 00:08:44,159 --> 00:08:46,240 a voodoo topic, you know, like nobody was doing that. 198 00:08:46,520 --> 00:08:49,120 And so we started getting really creative about how to do live 199 00:08:49,120 --> 00:08:50,960 events. So our next event was in 200 00:08:50,960 --> 00:08:53,080 Florida. And at the time, you couldn't 201 00:08:53,080 --> 00:08:56,720 put more than 13 people inside, and you could only put up to you 202 00:08:56,720 --> 00:08:59,120 could put 500 people outside, but the issue is you'd be 203 00:08:59,120 --> 00:09:01,960 outside in the sun. So what are your options? 204 00:09:01,960 --> 00:09:06,040 Well, we had this idea of a parking garage, OK, has enough 205 00:09:06,040 --> 00:09:08,520 height to have wind go through and keep everyone cool, but it 206 00:09:08,520 --> 00:09:09,960 also has a roof to keep everything. 207 00:09:10,080 --> 00:09:11,440 Yeah. You know, covering or anything. 208 00:09:11,440 --> 00:09:13,360 And so we did the the next event in a parking garage. 209 00:09:13,360 --> 00:09:14,560 Parking garage in a parking garage. 210 00:09:14,720 --> 00:09:16,240 Yeah. And so we did that one in a 211 00:09:16,240 --> 00:09:17,960 parking garage. And at first, the client was 212 00:09:17,960 --> 00:09:19,080 like, I don't know if we're going to do it. 213 00:09:19,080 --> 00:09:21,840 And we did it. We had about 300 people at that 214 00:09:21,840 --> 00:09:23,240 event. 300 people in a. Parking garage. 215 00:09:23,240 --> 00:09:26,160 And that was that was the first pitch that we actually fully 216 00:09:26,160 --> 00:09:28,000 wrote and worked with the client on to help out. 217 00:09:28,040 --> 00:09:31,320 OK, and that was that that was Ravi Abuvala was scaling my 218 00:09:31,320 --> 00:09:35,160 systems at the time. And the, the real magic moment 219 00:09:35,160 --> 00:09:38,200 was we did the offer and you know, Ravi was expecting to do 220 00:09:38,200 --> 00:09:41,080 about like 405 hundred on the event and we ended up doing 1.2 221 00:09:41,080 --> 00:09:42,520 million. That's amazing on that first 222 00:09:42,520 --> 00:09:44,080 day. And so this was literally our 223 00:09:44,080 --> 00:09:47,040 second event ever. I'm so grateful to Ravi for for 224 00:09:47,040 --> 00:09:49,120 following through on kind of the plan and, and working with us 225 00:09:49,120 --> 00:09:50,760 through that. But you know, putting that on 226 00:09:50,760 --> 00:09:53,120 the map, then we were essentially where everyone else 227 00:09:53,120 --> 00:09:55,120 was steering away from live events. 228 00:09:55,120 --> 00:09:58,280 Everyone was going into virtual, everyone was going into virtual. 229 00:09:58,400 --> 00:10:01,040 And we we stuck the path that we never did a virtual event. 230 00:10:01,040 --> 00:10:02,160 We never did a Zoom event. I. 231 00:10:02,320 --> 00:10:04,520 Want to ask you this question. Yeah, this, this is really. 232 00:10:04,760 --> 00:10:06,920 I'm glad that you brought it up. So what do you feel? 233 00:10:06,920 --> 00:10:10,640 Why is it so important for somebody to go to a live event 234 00:10:10,640 --> 00:10:13,080 over like a virtual event? What do you see the differences 235 00:10:13,080 --> 00:10:14,080 are? I mean, that's so important. 236 00:10:14,080 --> 00:10:16,200 I, I think it boils down, I mean, we could easily say the 237 00:10:16,200 --> 00:10:18,480 experience, the connection, the energy in the room. 238 00:10:18,480 --> 00:10:21,120 I'm sure all of that's the case, but Jimmy, when's the last time 239 00:10:21,120 --> 00:10:22,880 that you sat on a Zoom call more than three hours? 240 00:10:23,040 --> 00:10:24,800 Not very. Often, never, never you get 241 00:10:24,800 --> 00:10:26,560 distracted. I could tell you the last time I 242 00:10:26,560 --> 00:10:29,160 sat on an hour and a 10 minute Zoom call, I could not tell you 243 00:10:29,400 --> 00:10:31,920 right. So the people that have the time 244 00:10:31,920 --> 00:10:36,200 to sit on a two or three day Zoom call are very low quality 245 00:10:36,200 --> 00:10:38,000 buyers. And if you are trying to sell a 246 00:10:38,000 --> 00:10:40,920 mastermind that is 20 thirty $50,000, the people that are 247 00:10:40,920 --> 00:10:42,920 going to be able to afford that are not going to be spending 248 00:10:42,920 --> 00:10:44,720 three days on Zoom. They're not even going to spend 249 00:10:44,720 --> 00:10:47,080 one day on Zoom. So virtual events, I'm not 250 00:10:47,080 --> 00:10:48,640 saying they don't work. I have a lot of great events, 251 00:10:48,760 --> 00:10:50,920 great friends that do virtual events, but they're geared 252 00:10:50,920 --> 00:10:53,240 towards very like B to C startup offer. 253 00:10:53,520 --> 00:10:56,160 And with the events and the, and the quality of clientele that we 254 00:10:56,160 --> 00:10:58,760 work with now, you know that that just doesn't convert. 255 00:10:59,120 --> 00:11:01,480 And in an, that's the, so that's the first part. 256 00:11:01,480 --> 00:11:05,200 The second part is that with the introduction of AI, we are now 257 00:11:05,200 --> 00:11:07,680 in a massive, massive trust recession. 258 00:11:07,680 --> 00:11:09,840 You can't trust what you see, you can't trust what you hear. 259 00:11:11,360 --> 00:11:16,760 And so people are so stand there's, there's a complete 260 00:11:16,760 --> 00:11:20,960 standoff to social media figures now that the only way to build 261 00:11:20,960 --> 00:11:24,160 that real genuine trust is now through these in person 262 00:11:24,160 --> 00:11:27,040 connections. But it doesn't mean you have to 263 00:11:27,040 --> 00:11:29,240 go and buy out an entire stadium or just ballroom. 264 00:11:29,240 --> 00:11:32,280 But you know, ultimately in an era where the entire Internet is 265 00:11:32,280 --> 00:11:34,600 shifting away, we're kind of getting in this like digital 266 00:11:34,600 --> 00:11:37,400 renaissance area where we're moving towards those in person 267 00:11:37,400 --> 00:11:40,760 experiences and having and creating something like that, 268 00:11:40,760 --> 00:11:43,640 especially like where you're creating a sales call live is so 269 00:11:43,640 --> 00:11:47,280 special because there there are fewer and fewer opportunities. 270 00:11:47,280 --> 00:11:49,960 Everyone wants to take the easy path of doing a virtual event. 271 00:11:50,200 --> 00:11:52,120 Everyone wants to take the path of doing a course. 272 00:11:52,360 --> 00:11:55,440 It takes a a true level of of. Bravery. 273 00:11:55,480 --> 00:11:58,000 I can tell you as a speaker like doing a virtual event because we 274 00:11:58,000 --> 00:12:00,440 do like two or three like big virtual events every year. 275 00:12:00,440 --> 00:12:02,440 Absolutely, we'll get 20,000 people on there. 276 00:12:02,800 --> 00:12:06,720 But compared to like a live event that we do, the connection 277 00:12:06,720 --> 00:12:08,640 is not the same because I'm staring into a camera. 278 00:12:08,640 --> 00:12:11,000 So as a speaker trained, I'm staring into a camera. 279 00:12:11,200 --> 00:12:12,920 You know, I've got thousands of people on here. 280 00:12:13,120 --> 00:12:16,240 I just see people that, you know, putting emojis and chats 281 00:12:16,240 --> 00:12:18,240 and stuff like that. But you have the same connection 282 00:12:18,240 --> 00:12:20,960 in a live event. Like I'm off the stage like I'm 283 00:12:20,960 --> 00:12:23,520 role-playing with them. I'm bringing people up on stage 284 00:12:23,560 --> 00:12:26,240 like we're it's like a whole different experience. 285 00:12:26,240 --> 00:12:27,360 I'm. Curious, like do you think there 286 00:12:27,360 --> 00:12:30,800 was a moment because you have a very unique style where you get 287 00:12:30,800 --> 00:12:32,920 off the stage, you bring someone up, you kind of do this. 288 00:12:32,920 --> 00:12:35,160 I'm probably off the stage 60% of the time. 289 00:12:35,200 --> 00:12:36,360 At least that's amazing. Amazing. 290 00:12:36,360 --> 00:12:39,640 So is what do you think is a moment where you got off stage 291 00:12:39,640 --> 00:12:42,120 into the audience that you still remember to this day? 292 00:12:42,120 --> 00:12:44,440 I mean, I've seen you do a lot of objection and role-playing, 293 00:12:44,440 --> 00:12:46,680 but is there a moment or a conversation that really just 294 00:12:46,680 --> 00:12:50,400 lives with you? You know, gosh, there's so many. 295 00:12:52,080 --> 00:12:56,080 I just feel like as a, as a speaker, as, as somebody there, 296 00:12:57,000 --> 00:12:59,000 you, you have to be different than everybody else because you 297 00:12:59,000 --> 00:13:01,280 have other speakers, right? So when I train in events, there 298 00:13:01,280 --> 00:13:03,600 might be 10 other speakers, 20 other speakers, how long the 299 00:13:03,600 --> 00:13:06,560 event is and most speakers and it's fine. 300 00:13:06,560 --> 00:13:08,120 It's, it's whatever they, they want to do. 301 00:13:08,120 --> 00:13:11,040 They come out, they kind of do the same thing like rah rah, 302 00:13:11,040 --> 00:13:12,480 like, hey, how's it going? You know, everything. 303 00:13:12,480 --> 00:13:15,120 And that's great, but it's predictable. 304 00:13:15,400 --> 00:13:18,200 So if you're the 3rd, 4th, 5th person coming out doing the same 305 00:13:18,200 --> 00:13:20,960 thing and you're just on stage the whole time, you start to 306 00:13:20,960 --> 00:13:23,520 lose the audience. They just zone out because they 307 00:13:23,520 --> 00:13:26,120 don't see even if your information is great, the way 308 00:13:26,120 --> 00:13:28,800 it's delivered and framed, it kind of all sounds the same. 309 00:13:28,800 --> 00:13:30,760 Absolutely. So when I come out, I do what, 310 00:13:30,840 --> 00:13:33,160 you know, different like what we call pattern interrupts or 311 00:13:33,160 --> 00:13:35,240 several difference that I'll do. There's sometimes where I might 312 00:13:35,240 --> 00:13:38,760 come out and I'll just set stand on the stage for 15 seconds and 313 00:13:38,760 --> 00:13:42,680 be completely silent. And then the room just drops 314 00:13:42,680 --> 00:13:44,680 that they put their phones down, the what's going on? 315 00:13:44,680 --> 00:13:47,160 Nobody leaves. It's just a pattern erupt 316 00:13:47,240 --> 00:13:49,840 because I'm just changing the whole mood of the thing. 317 00:13:49,840 --> 00:13:51,280 And they're like, whoa, this guy's serious. 318 00:13:51,280 --> 00:13:53,440 What's going on? I'll just walk off the stage and 319 00:13:53,440 --> 00:13:56,400 come up to somebody like ask him a question and people are like, 320 00:13:56,400 --> 00:13:57,560 oh crap, he's going to ask me a question. 321 00:13:57,560 --> 00:14:00,760 So it forces cause the audience to have to focus in on the 322 00:14:00,760 --> 00:14:02,400 message. And that and that really leads 323 00:14:02,400 --> 00:14:04,120 back to what you were just talking about there, which is 324 00:14:04,120 --> 00:14:06,120 again, like, why is that experience different? 325 00:14:06,120 --> 00:14:09,720 Because if you want stone cold on a Zoom and you you walk up on 326 00:14:09,720 --> 00:14:12,360 a stage and you're like, I'm ready to change your life. 327 00:14:13,240 --> 00:14:15,360 Yeah, it's just going to look awkward on camera. 328 00:14:15,360 --> 00:14:18,040 But in a room, your energy is projected, right. 329 00:14:18,040 --> 00:14:22,040 Your audience mirrors exactly your energy on stage. 330 00:14:22,320 --> 00:14:24,640 You know, it's something interesting that it's like the 331 00:14:24,640 --> 00:14:28,000 energy you are making up, it's one Jeremy versus 10,000 people 332 00:14:28,000 --> 00:14:30,040 and your energy is going to match and lead that. 333 00:14:30,040 --> 00:14:33,560 But on Zoom it's it's, you could put 100,000 on it and it's still 334 00:14:33,560 --> 00:14:35,600 not the same. Not saying it's not necessary. 335 00:14:35,720 --> 00:14:38,080 Exactly emotional character. Well, I'm not asking questions. 336 00:14:38,080 --> 00:14:40,640 And then we we, you know, we bring in like we bring in 337 00:14:40,640 --> 00:14:43,080 clients, you know, from like, let's say the we'll find out the 338 00:14:43,080 --> 00:14:46,280 top 10 industries in the event we'll bring in clients from, 339 00:14:46,440 --> 00:14:48,760 from each industry and have them do some of the training so they 340 00:14:48,760 --> 00:14:51,680 can see like, wow, it's not just this Jeremy guy that knows all 341 00:14:51,680 --> 00:14:54,640 this stuff like he can actually teach us to anybody that has 342 00:14:54,640 --> 00:14:56,960 been in my situation and now they're amazing. 343 00:14:56,960 --> 00:14:58,960 So is it? It's really that emotional 344 00:14:58,960 --> 00:15:00,000 connection that you have with the. 345 00:15:00,000 --> 00:15:03,040 Audience yeah and and and and when you're able to make that 346 00:15:03,360 --> 00:15:05,880 and you're able to not only factor that just in your event 347 00:15:05,880 --> 00:15:10,480 but also carry that through. We are crushing arguably months 348 00:15:10,480 --> 00:15:13,520 worth of trust building into a single two to three day Sprint 349 00:15:13,680 --> 00:15:15,720 right. And so instead of making it 350 00:15:15,720 --> 00:15:18,240 where we're breaking through barriers of people watching 351 00:15:18,240 --> 00:15:21,840 671015 hours of your content, we're able to just get right 352 00:15:21,840 --> 00:15:24,440 into it right from the start. And they get to know at truth. 353 00:15:24,600 --> 00:15:26,080 They're seeing it with their own eyes. 354 00:15:26,280 --> 00:15:29,800 This is the real Jeremy Miner. It's, it's I, I can tell you 355 00:15:29,800 --> 00:15:33,560 the, all the events that I went to when I was a young 356 00:15:33,560 --> 00:15:36,920 salesperson, when I get into sales leadership, executive 357 00:15:36,920 --> 00:15:40,240 positions and companies, every event went to like I met 358 00:15:40,240 --> 00:15:42,680 somebody. There was an experience like I, 359 00:15:42,800 --> 00:15:45,160 I, I always believe that experiences change lives. 360 00:15:45,480 --> 00:15:48,400 You know, content training, you know, will change your life 361 00:15:48,400 --> 00:15:51,080 because you get good at it. But it's that experience of how 362 00:15:51,080 --> 00:15:53,080 you learned it. And I really believe, like going 363 00:15:53,080 --> 00:15:54,520 through virtual training porters is great. 364 00:15:54,520 --> 00:15:57,200 That's important, but you need the connections. 365 00:15:57,200 --> 00:16:00,480 Like I can't tell you I don't. I wouldn't be where I'm at right 366 00:16:00,480 --> 00:16:03,800 now without the connections I made going to live events when I 367 00:16:03,800 --> 00:16:05,440 was younger. And think about it like this 368 00:16:05,440 --> 00:16:08,080 too, because I actually have gotten in this great debate 369 00:16:08,080 --> 00:16:10,760 recently with someone where they were like, yes, but look at the 370 00:16:10,800 --> 00:16:12,480 looking at the numbers on virtual, right? 371 00:16:12,480 --> 00:16:15,160 Like here's what we had and here's the return went on. 372 00:16:15,160 --> 00:16:16,520 Don't be wrong. Again, I'm not here to bash 373 00:16:16,520 --> 00:16:20,520 virtual, but let's look at the greatest sales of like, do you 374 00:16:20,520 --> 00:16:23,440 know what the greatest sales events that has ever existed in 375 00:16:23,440 --> 00:16:26,640 the history of the one single event that has created more 376 00:16:26,640 --> 00:16:30,120 revenue than any other event live or virtual in person life. 377 00:16:30,480 --> 00:16:32,680 I don't which is that. It was Steve Jobs when he 378 00:16:32,680 --> 00:16:34,920 revealed the iPhone. That's a good point. 379 00:16:34,920 --> 00:16:36,560 Steve Jobs and he revealed the iPhone. 380 00:16:36,560 --> 00:16:37,840 They could have done a press conference. 381 00:16:37,920 --> 00:16:39,400 Hell, they could have just done a product release. 382 00:16:39,600 --> 00:16:41,600 But he physically hosted an event. 383 00:16:42,240 --> 00:16:45,080 He physically went on stage. He made that command, which led 384 00:16:45,080 --> 00:16:48,200 to a $2 trillion company. But here's what's interesting is 385 00:16:48,200 --> 00:16:51,160 that even as technology progressed, they didn't go back 386 00:16:51,160 --> 00:16:53,680 to doing virtual press releases. They still host that Apple 387 00:16:53,680 --> 00:16:57,400 keynote every single year where they do a physical stage 388 00:16:57,400 --> 00:16:58,360 presentation. Wow. 389 00:16:58,800 --> 00:17:01,680 And that is, and, and what that does is it has, it has these 390 00:17:01,680 --> 00:17:03,880 smaller events that come out of it because the main event 391 00:17:03,880 --> 00:17:05,160 happens. And then they have these small 392 00:17:05,160 --> 00:17:07,839 Apple reps that then do smaller events at, at each of their 393 00:17:07,839 --> 00:17:09,640 stores, right? So it creates this entire 394 00:17:09,640 --> 00:17:12,119 experience. So yes, I can watch the iPhone 395 00:17:12,119 --> 00:17:15,440 live and I can watch the iPhone launch, but it is arguably the 396 00:17:15,440 --> 00:17:18,560 fact that because Apple did their physical launches as these 397 00:17:18,560 --> 00:17:20,920 real embeds is single handedly one of the main reasons they 398 00:17:20,920 --> 00:17:23,359 were able to overcome Android. That's amazing that the Steve 399 00:17:23,359 --> 00:17:25,000 Jobs, how we frame that from stage, yeah. 400 00:17:25,200 --> 00:17:27,880 Yeah, ultimately and again, so just just speaking to events. 401 00:17:27,880 --> 00:17:32,200 So now let's talk about, you know, sales call live. 402 00:17:32,240 --> 00:17:34,200 It's happening. It's July 10th to 12th. 403 00:17:34,200 --> 00:17:37,560 It's going to be in Dallas. We've got a massive Convention 404 00:17:37,560 --> 00:17:39,800 Center. What made you want to do this? 405 00:17:40,320 --> 00:17:43,120 You know, we've, we've had live events the last three years, but 406 00:17:43,120 --> 00:17:46,840 smaller masterminds, 2300 people only like high level clients 407 00:17:46,840 --> 00:17:48,120 from like our inner server program. 408 00:17:48,120 --> 00:17:51,320 We're invited and I just wanted to open up our, our brand so 409 00:17:51,320 --> 00:17:52,560 big. It's like, why are we not doing 410 00:17:52,560 --> 00:17:55,600 these big events of, you know, 15102 thousand people or more? 411 00:17:55,600 --> 00:17:57,960 We have the brand, we've got millions of social media 412 00:17:57,960 --> 00:17:59,200 followers. We've got hundreds of thousands 413 00:17:59,200 --> 00:18:00,880 of clients, huge e-mail list and stuff. 414 00:18:01,200 --> 00:18:03,720 And people keep asking me like when I get off stage at like a 415 00:18:03,720 --> 00:18:06,160 keynote training, they'll say, Hey, when are you guys going to 416 00:18:06,160 --> 00:18:08,800 do your like own live event? I'm just like, I'm tired of it. 417 00:18:08,800 --> 00:18:10,920 I'm like, we got a freaking start doing and live events 418 00:18:10,920 --> 00:18:13,240 guys, So you got it's because we do these big virtual events. 419 00:18:13,240 --> 00:18:15,800 But I'm like, man, I just it's there something different when 420 00:18:15,800 --> 00:18:17,640 you're in person. Yeah, I guess as a speaker, a 421 00:18:17,640 --> 00:18:21,360 trainer like the the the breakthroughs, I can help people 422 00:18:21,360 --> 00:18:23,400 with completely night and day difference. 423 00:18:23,400 --> 00:18:24,920 And we've got a lot in store for this event. 424 00:18:24,920 --> 00:18:27,040 All right, I'm going to tell you that people where I can't give 425 00:18:27,040 --> 00:18:29,280 you away all the all the goodies yet for what's going to be 426 00:18:29,280 --> 00:18:31,880 what's going to be coming to this event. 427 00:18:31,880 --> 00:18:35,080 But my goodness, do we have some quite a show in store for you. 428 00:18:35,520 --> 00:18:39,320 With that being said, we're we're working on the experience 429 00:18:39,320 --> 00:18:41,560 side. But I'm curious here, you know, 430 00:18:41,680 --> 00:18:44,640 as someone who is going to be leading the ship into this into 431 00:18:44,640 --> 00:18:49,000 this event, what is the experiences that you've had in 432 00:18:49,000 --> 00:18:51,400 other sales training events? And for those who are watching 433 00:18:51,400 --> 00:18:54,480 here, maybe someone that's looking at this, thinking about 434 00:18:54,480 --> 00:18:57,360 attending and they're like, is this going to be more of the 435 00:18:57,360 --> 00:18:59,560 same? What would Jeremy Miner say 436 00:18:59,720 --> 00:19:01,560 makes this event so unique compared to? 437 00:19:01,560 --> 00:19:04,320 Well, I guess I can tell you that the sales training events 438 00:19:04,320 --> 00:19:07,800 that I went through when I was a salesperson, we would always 439 00:19:07,800 --> 00:19:11,280 walk away and feel like we didn't really learn that much. 440 00:19:11,280 --> 00:19:15,440 It was always about let's set goals, let's be accountable to 441 00:19:15,440 --> 00:19:18,720 our goals, let's get motivated. And that's all great. 442 00:19:18,720 --> 00:19:21,400 But I think most people that go to events already know how to 443 00:19:21,400 --> 00:19:23,600 set goals. I really believe that, you know, 444 00:19:23,600 --> 00:19:25,640 everybody that watches me here, they're smart, right? 445 00:19:25,640 --> 00:19:27,080 They've already, they know how to set goals. 446 00:19:27,280 --> 00:19:29,400 They know how to motivate themselves. 447 00:19:29,600 --> 00:19:31,400 But it's hard to get motivated when you don't have the right 448 00:19:31,400 --> 00:19:34,640 skills, right? So when that prospect says 449 00:19:34,640 --> 00:19:38,520 hello, if you don't know what to say, if you don't know what to 450 00:19:38,520 --> 00:19:42,040 ask, if you don't know how to ask your tone, let's say it 451 00:19:42,040 --> 00:19:44,200 could be over to hello. O you can get motivated all you 452 00:19:44,200 --> 00:19:47,040 want, but if you don't learn the skill sets, like what questions 453 00:19:47,080 --> 00:19:50,000 am I asking and why am I asking those questions? 454 00:19:50,400 --> 00:19:53,160 How do I ask those questions? How do, how does my tone 455 00:19:53,200 --> 00:19:56,960 influence to get the prospects guard down rather than surface 456 00:19:56,960 --> 00:20:00,040 level? How do I, you know, deframe them 457 00:20:00,200 --> 00:20:02,560 and prevent objections from even happening in their mind? 458 00:20:02,560 --> 00:20:04,680 So there's certain techniques and tactics that we will be 459 00:20:04,680 --> 00:20:07,520 training that time during that three day stretch and they're 460 00:20:07,520 --> 00:20:11,120 going to walk away. Actually be able to have skills 461 00:20:11,120 --> 00:20:15,760 and a step by step plan to go out and some more the next day, 462 00:20:15,920 --> 00:20:19,400 not just rah rah sessions. And I love rah rah and I and I 463 00:20:19,400 --> 00:20:21,200 don't want to demean any of that because I think there's a 464 00:20:21,200 --> 00:20:24,360 certain place for that sure. But I believe that salespeople 465 00:20:24,360 --> 00:20:26,800 that follow me or that our clients and I believe that 466 00:20:26,800 --> 00:20:29,680 business owners or whoever they are sales leaders, they already 467 00:20:29,680 --> 00:20:31,800 know how to set goals. They're already self motivated. 468 00:20:31,800 --> 00:20:34,080 They just want the skills that with Jeremy, what do we say? 469 00:20:34,080 --> 00:20:35,840 What do we ask? How do we prevent objections? 470 00:20:35,840 --> 00:20:38,080 That's why they're coming there and that's what we'll deliver. 471 00:20:38,280 --> 00:20:41,200 But also on top of that, I think something unique that we can 472 00:20:41,200 --> 00:20:45,680 discuss publicly here was that this isn't just an event that is 473 00:20:45,680 --> 00:20:48,720 going to be exclusively focused on objectionary and reps Also, 474 00:20:48,880 --> 00:20:52,760 this is helping those sales reps have a pathway to those higher 475 00:20:52,760 --> 00:20:53,880 levels, right? Because a lot of reps, they 476 00:20:53,880 --> 00:20:55,560 don't want to be reps forever. They want to move up. 477 00:20:55,560 --> 00:20:56,920 They want to manage and manage A-Team. 478 00:20:57,120 --> 00:20:58,960 Maybe they want to lead a division, maybe they want to own 479 00:20:58,960 --> 00:21:01,320 a company one day. And so this event has been 480 00:21:01,320 --> 00:21:04,680 designed in a manner to really kind of walk through those paths 481 00:21:04,680 --> 00:21:07,560 where you can start in, you can come in as low as a sales Rep 482 00:21:08,280 --> 00:21:10,600 person, say as low as rails Rep. You can come in starting as a 483 00:21:10,600 --> 00:21:12,120 sales Rep. The objection you only need. 484 00:21:12,120 --> 00:21:14,320 But then there's also a pathway here. 485 00:21:14,320 --> 00:21:16,800 We have an education track that's separate. 486 00:21:17,080 --> 00:21:19,600 So you're able to go ahead and now speak to, you know, the 487 00:21:19,600 --> 00:21:22,200 sales team leaders, the managers and then even the business 488 00:21:22,200 --> 00:21:23,160 owners. They're going to walk away the 489 00:21:23,160 --> 00:21:24,520 plan, whatever category they're in. 490 00:21:24,720 --> 00:21:27,000 If they're a business owner, they're going to walk away with 491 00:21:27,000 --> 00:21:30,240 a step by step training plan to be able to train their 492 00:21:30,240 --> 00:21:32,040 salespeople so they can scale their company. 493 00:21:32,320 --> 00:21:35,080 Or if they're already a huge company, we train Fortune 500 494 00:21:35,080 --> 00:21:37,000 companies. How do we scale even higher than 495 00:21:37,000 --> 00:21:39,080 where we're at? How do we maintain what we have 496 00:21:39,080 --> 00:21:41,840 right? If they're a coach or consultant 497 00:21:42,120 --> 00:21:44,360 they're going to walk away with? How do I get more clients? 498 00:21:44,360 --> 00:21:47,720 If they're a sales leader, like a VP of sales or sales manager, 499 00:21:47,720 --> 00:21:50,920 chief sales officer, How do I motivate my team to be able to 500 00:21:50,920 --> 00:21:52,880 hit their KPIs? If they're an individual 501 00:21:52,880 --> 00:21:55,880 salesperson, what are the techniques I use to be able to 502 00:21:55,880 --> 00:21:57,080 close more deals? Yeah. 503 00:21:57,080 --> 00:21:59,520 And so I think that just closing out that loop there of what 504 00:21:59,520 --> 00:22:02,400 makes this event different from maybe other events that have 505 00:22:02,400 --> 00:22:04,400 that have existed so far as a lot of events try to carry you 506 00:22:04,400 --> 00:22:06,040 over into the next year. Like here's what work for the 507 00:22:06,040 --> 00:22:08,600 next year and then here's what doesn't work anymore this year. 508 00:22:08,720 --> 00:22:11,080 Whereas this event is now saying, you know, we're going to 509 00:22:11,080 --> 00:22:14,400 have it where this is the game plan for the next 10 years of 510 00:22:14,400 --> 00:22:16,040 your. Life, well, this is neuro 511 00:22:16,040 --> 00:22:17,960 emotional precision questions. Why? 512 00:22:18,000 --> 00:22:20,480 The biggest question that companies and individual 513 00:22:20,480 --> 00:22:23,320 salespeople ask us is how are you guys able to duplicate in 514 00:22:23,320 --> 00:22:24,880 every industry? We train every industry in the 515 00:22:24,880 --> 00:22:27,760 world at this point. OK, it's easy to answer. 516 00:22:27,800 --> 00:22:30,160 It's because it works with human behavior, and since you're all 517 00:22:30,160 --> 00:22:32,280 talking to humans, that's why it works. 518 00:22:32,400 --> 00:22:34,680 How do I get the prospects guard down? 519 00:22:34,680 --> 00:22:36,960 Doesn't matter if I'm selling SAS compared to if I'm selling 520 00:22:36,960 --> 00:22:39,240 cars, if I'm selling life insurance compared to 521 00:22:39,240 --> 00:22:41,680 cybersecurity, It's the same techniques. 522 00:22:41,680 --> 00:22:43,800 OK, different questions. We're going to show you to tweak 523 00:22:43,800 --> 00:22:46,160 those. So how do we how do we walk away 524 00:22:46,160 --> 00:22:48,720 after three days and be able to know what to do? 525 00:22:48,960 --> 00:22:50,480 Well, that's the plan. We're going to build out with 526 00:22:50,480 --> 00:22:52,560 them at the events. Man, I'm excited just talking 527 00:22:52,560 --> 00:22:53,640 about this right now I'm getting I'm. 528 00:22:53,760 --> 00:22:55,440 There's a lot more geared. To that, there's a lot more 529 00:22:55,440 --> 00:22:57,240 that's a. That's a basic overview and what 530 00:22:57,240 --> 00:23:00,480 I love to do because a lot of times, you know, they want us 531 00:23:00,480 --> 00:23:02,480 to, you know, people have been corners like let's bring in this 532 00:23:02,480 --> 00:23:04,600 speaker, this speaker. Nobody really comes to our 533 00:23:04,600 --> 00:23:07,560 events to hear celebrities. They want to learn, they want to 534 00:23:07,560 --> 00:23:09,960 master selling. They want to commit to mastery, 535 00:23:09,960 --> 00:23:11,480 right? So they're coming to, you know, 536 00:23:11,640 --> 00:23:15,400 learn from me. And what we do is we bring out 537 00:23:15,400 --> 00:23:18,960 clients from just different industries that were once in 538 00:23:18,960 --> 00:23:22,040 their shoes, sitting in the same seat they were some six months 539 00:23:22,040 --> 00:23:24,080 before, three months before, a year before. 540 00:23:24,280 --> 00:23:26,760 And now we're crushing like top salespeople in their entire 541 00:23:26,760 --> 00:23:29,240 industries. And we even have them do some of 542 00:23:29,240 --> 00:23:31,280 the training with them so they can see like, wow, it's not just 543 00:23:31,280 --> 00:23:34,320 this Jeremy guy. It's like anybody can master 544 00:23:34,320 --> 00:23:36,280 this. Once they learn the right 545 00:23:36,280 --> 00:23:37,640 skills, it's going to be pretty fun. 546 00:23:37,640 --> 00:23:39,560 I'm really excited. But we're talking about, you 547 00:23:39,560 --> 00:23:43,920 know, 1500 to 1700 people in this room and yeah, we're ready 548 00:23:43,920 --> 00:23:45,440 to go. I've been wanting to do this and 549 00:23:45,440 --> 00:23:47,920 I just, we just didn't find the right team to be able to put it 550 00:23:47,920 --> 00:23:49,320 on. And and we have found the right 551 00:23:49,320 --> 00:23:51,240 team with you my friend. Modern to be here, yeah. 552 00:23:51,240 --> 00:23:54,360 I don't even I don't know how you stay down here in Columbia. 553 00:23:54,680 --> 00:23:57,760 It's this place metagene you can get in. 554 00:23:57,760 --> 00:23:59,880 You know what, you just have to be disciplined, right? 555 00:23:59,880 --> 00:24:02,200 It's kind of like Miami, you know, people would ask me like, 556 00:24:03,480 --> 00:24:05,440 you know, moving your company to Miami, it's so great and 557 00:24:05,440 --> 00:24:07,040 everything and all your employees are like, we're never 558 00:24:07,040 --> 00:24:09,040 going to go to Miami because I think they would be drunk, you 559 00:24:09,040 --> 00:24:10,280 know, like hungover half the time. 560 00:24:10,520 --> 00:24:11,760 You got to be disciplined down. Yeah, I. 561 00:24:12,080 --> 00:24:15,040 Mean there's I think anywhere you go, you can find you can 562 00:24:15,040 --> 00:24:17,760 find distraction, you can find find all kinds of different 563 00:24:17,760 --> 00:24:19,880 things. And ultimately what it is for me 564 00:24:19,880 --> 00:24:22,040 is that we don't just run events in America. 565 00:24:22,040 --> 00:24:23,160 We run events in eight countries. 566 00:24:23,160 --> 00:24:25,760 And so it's like this is a great little center place where we can 567 00:24:26,000 --> 00:24:28,240 get to Europe or South America as we need to do. 568 00:24:28,400 --> 00:24:30,360 And so it's a, it's a great hub and there's a lot of business 569 00:24:30,360 --> 00:24:32,320 that runs through. Thanks for having us down here. 570 00:24:32,360 --> 00:24:36,080 You know, we've had a good time. Yeah, we had a little guys trip 571 00:24:36,080 --> 00:24:39,920 and everything down here and brought Devin one of our videos. 572 00:24:39,920 --> 00:24:41,400 We got an awesome pad. I mean look at the size of this. 573 00:24:41,400 --> 00:24:43,120 We got a pools here inside of a house. 574 00:24:43,160 --> 00:24:46,160 Right now in the house, you know, it's pretty cool, so can't 575 00:24:46,160 --> 00:24:48,800 complain. But you know, one last thing I 576 00:24:48,800 --> 00:24:51,760 was going to ask you what's what's something that most 577 00:24:51,760 --> 00:24:54,680 people would know about you? And I'm asking that because of 578 00:24:54,680 --> 00:24:56,520 what you told us at at dinner, dinner tonight. 579 00:24:56,720 --> 00:24:57,680 That's a man. That's a fun fact. 580 00:24:57,680 --> 00:24:59,720 What's something that most people would not know about you, 581 00:24:59,720 --> 00:25:04,800 man? So I, I think that earlier I 582 00:25:04,800 --> 00:25:09,800 mentioned that our second event, we had a $1 million day. 583 00:25:11,000 --> 00:25:13,840 That was the first time in my life I ever made real money 584 00:25:13,920 --> 00:25:16,920 because we had as percentage set up of that deal like we were, we 585 00:25:16,920 --> 00:25:20,400 got a Commission off of that and I was so proud of that. 586 00:25:20,400 --> 00:25:22,520 It was, it was genuinely the first time in my life I ever 587 00:25:22,520 --> 00:25:25,360 felt successful. And when I was driving home from 588 00:25:25,360 --> 00:25:28,680 that event, literally the night of like we left the event, I was 589 00:25:28,680 --> 00:25:31,560 driving home, I ended up getting into a car accident. 590 00:25:31,840 --> 00:25:37,480 And in that car accident, I, I got out to assess the damage and 591 00:25:37,480 --> 00:25:41,400 another car came at 62 miles an hour and hit me. 592 00:25:41,760 --> 00:25:45,080 I flew about 80 feet. I hit the sidewall and I woke up 593 00:25:45,160 --> 00:25:50,160 in the hospital the next day and with a completely 60 miles, 6 594 00:25:50,280 --> 00:25:53,280 mph and I survived. I didn't have a single broken 595 00:25:53,280 --> 00:25:56,200 bone in my body. And what did they? 596 00:25:56,200 --> 00:26:02,320 Say, how did you? Basically, so it was it was such 597 00:26:02,600 --> 00:26:06,640 a such a shift because what ended up happening was you just 598 00:26:06,640 --> 00:26:09,120 see that car, right? So like me versus the car I can 599 00:26:09,360 --> 00:26:11,280 the fun fact that I guess to answer your question is like I 600 00:26:11,280 --> 00:26:14,000 once took a car to the face and I walked away you. 601 00:26:14,040 --> 00:26:15,200 Literally did take a car to the face. 602 00:26:15,200 --> 00:26:16,440 Yeah. And I'm just wondering how 603 00:26:16,440 --> 00:26:19,800 didn't break every bone in your. Body, I have zero clue honestly, 604 00:26:19,800 --> 00:26:23,000 you know, I I would have to to say all glory to the big man 605 00:26:23,000 --> 00:26:25,440 upstairs, man upstairs keeping me keeping me there. 606 00:26:25,680 --> 00:26:28,960 But what was what was a big moment about that was obviously 607 00:26:28,960 --> 00:26:31,280 it was, it was so amazing to walk away from an experience 608 00:26:31,280 --> 00:26:33,240 like that. No bones cracked in my body, 609 00:26:33,240 --> 00:26:35,440 anything. But what's interesting is that 610 00:26:36,880 --> 00:26:40,680 the car that hit me ended up suing me and in Florida, because 611 00:26:40,680 --> 00:26:43,080 we were on a highway and whoever, you know, hit some way 612 00:26:43,120 --> 00:26:46,320 because I was outside of my car, technically I was walking on the 613 00:26:46,320 --> 00:26:48,400 highway. And so therefore I got sued. 614 00:26:48,400 --> 00:26:50,960 I lost the lawsuit. And every single penny I made 615 00:26:50,960 --> 00:26:54,360 from the greatest success of my life was taken 3 days. 616 00:26:54,360 --> 00:26:56,520 Later, man. And here's the thing with you. 617 00:26:58,160 --> 00:27:00,320 You know, I love Turner Robbins, good mentor of mine. 618 00:27:01,040 --> 00:27:05,040 And he famously said that life doesn't happen to you, life 619 00:27:05,040 --> 00:27:08,680 happens for you. So when that happened to you, 620 00:27:09,160 --> 00:27:10,920 people could go one of two ways to go back. 621 00:27:10,920 --> 00:27:12,880 Oh, my gosh. You know, play the victim. 622 00:27:12,880 --> 00:27:14,800 It's over. I lost all this money. 623 00:27:15,080 --> 00:27:16,720 Yeah, obviously you did. You took the other route. 624 00:27:16,720 --> 00:27:18,840 I just like to look at it as like this is the bonus level 625 00:27:19,000 --> 00:27:21,360 and, and, and you know, when you're playing in the bonus 626 00:27:21,360 --> 00:27:25,000 level, I have no risk. Like nothing could get worse 627 00:27:25,000 --> 00:27:27,080 that like I can't get worse than this. 628 00:27:27,080 --> 00:27:28,960 I can't get better than this. It's just this is the bonus 629 00:27:28,960 --> 00:27:30,120 level. I have nothing to lose. 630 00:27:30,120 --> 00:27:34,280 You know, I feel like this is like the the DLC at this point. 631 00:27:34,520 --> 00:27:37,440 And so it allows me to make the moves and the risk and the 632 00:27:37,440 --> 00:27:39,640 decisions in this company and also act from a place of 633 00:27:39,640 --> 00:27:42,240 gratitude where it's like every, every problem that has been 634 00:27:42,240 --> 00:27:43,960 thrown away. And my goodness, owning an event 635 00:27:43,960 --> 00:27:47,320 company comes with such such headaches and problems. 636 00:27:47,760 --> 00:27:51,160 But there's nothing that can kill me because ultimately that 637 00:27:51,160 --> 00:27:53,200 car didn't. And I just look back at that 638 00:27:53,200 --> 00:27:55,480 moment every single time that I'm in a conundrum, I'm like, 639 00:27:55,480 --> 00:27:57,200 well, that car didn't kill me, so this can't either. 640 00:27:57,480 --> 00:27:59,120 And that's, that's always the mantra. 641 00:27:59,120 --> 00:28:01,040 And so I think that's how we're able to shoulder the weights. 642 00:28:01,040 --> 00:28:03,400 Kind of cools your emotional state where you're just like 643 00:28:03,440 --> 00:28:05,600 even kill. Funny story, I actually tried to 644 00:28:05,600 --> 00:28:08,480 buy the car because they kept it in a, in like a chop shop. 645 00:28:08,720 --> 00:28:11,440 I tried to buy the car and, like, cut it in half and just 646 00:28:11,440 --> 00:28:12,840 put it in my office. I love that. 647 00:28:12,840 --> 00:28:14,800 Kind of like how like a Deer Hunter puts like a mantle in 648 00:28:14,800 --> 00:28:15,560 this thing. You're like, look what? 649 00:28:15,560 --> 00:28:16,600 They wouldn't let me buy the car. 650 00:28:16,600 --> 00:28:18,160 They were like, yeah, that people don't do that. 651 00:28:18,360 --> 00:28:20,360 It's like evidence against you. And I was like, damn. 652 00:28:20,640 --> 00:28:22,520 And after we paid this suit and everything, I was like, come on, 653 00:28:22,520 --> 00:28:23,880 let me buy the car. And they said no. 654 00:28:23,920 --> 00:28:26,960 So my gosh, I think that's, I think that's my fun fact is I 655 00:28:27,000 --> 00:28:29,280 took a car to the face. I've asked a lot of fun facts on 656 00:28:29,280 --> 00:28:32,280 this show and that is probably the number one thing I've ever 657 00:28:32,280 --> 00:28:33,640 heard. So I'm. 658 00:28:34,320 --> 00:28:36,360 Glad you're like. That is, I'm just trying to 659 00:28:37,240 --> 00:28:38,280 think how that could even happen. 660 00:28:38,280 --> 00:28:40,080 That's insane, man. That's crazy. 661 00:28:40,120 --> 00:28:41,320 Good man. Was looking for it. 662 00:28:41,320 --> 00:28:43,920 All right, all right, we'll put a link in here so you guys can 663 00:28:43,920 --> 00:28:45,720 register for the event and make sure you get there. 664 00:28:45,720 --> 00:28:48,120 We'll be sold out very, very quickly once we release it. 665 00:28:48,640 --> 00:28:51,200 And this show is a rap icon. Thanks for being on here. 666 00:28:51,200 --> 00:28:54,040 Until next time, we'll see you in Dallas, TX. 667 00:28:54,040 --> 00:28:57,720 Sales live July 10th through the 12th. 668 00:28:57,880 --> 00:28:59,160 You're going to want to be there. 669 00:28:59,160 --> 00:29:01,680 You're going to want to make sure you grab the best spot at 670 00:29:01,680 --> 00:29:03,720 the event because there's going to be limited spots for the top 671 00:29:03,720 --> 00:29:04,800 tier. And yeah, we haven't announced 672 00:29:04,800 --> 00:29:07,040 what's in those tiers yet, but you're not going to want to miss 673 00:29:07,040 --> 00:29:08,760 them. So yeah, definitely, definitely 674 00:29:08,760 --> 00:29:10,280 make sure to keep an eye on that pre-order link. 675 00:29:10,400 --> 00:29:11,680 And that's why I love work with you guys. 676 00:29:11,680 --> 00:29:13,560 That's why you guys come. That's why you follow me, maybe 677 00:29:13,560 --> 00:29:15,960 on social media, maybe your client, because you're committed 678 00:29:15,960 --> 00:29:18,040 to mastery. You're not like everybody out 679 00:29:18,040 --> 00:29:20,200 there that could careless. You know what I'm talking about 680 00:29:20,200 --> 00:29:22,040 the wingers, the dabblers and OA dollars. 681 00:29:22,240 --> 00:29:24,640 You're committed to mastery and you know what to commit to 682 00:29:24,640 --> 00:29:25,480 master. You got to do. 683 00:29:25,480 --> 00:29:28,480 You got to have a step by step plan taught by people who've 684 00:29:28,480 --> 00:29:30,280 actually mastered the thing itself. 685 00:29:30,280 --> 00:29:32,680 So we'll see you there July 10th through the 12th.