1 00:00:00,120 --> 00:00:03,640 Hey, I'm Kimberly with Elixir mentor Jacob recently added 2 00:00:03,640 --> 00:00:07,000 recruitment services to help companies hire pre vetted Elixir 3 00:00:07,000 --> 00:00:09,960 devs. I help with company outreach, so 4 00:00:09,960 --> 00:00:13,280 if you're hiring, I may be reaching out or you can connect 5 00:00:13,280 --> 00:00:15,440 with us anytime at elixirmentor.com. 6 00:00:17,120 --> 00:00:19,680 Secure your Elixir apps with paraxial IO. 7 00:00:19,880 --> 00:00:22,920 From code analysis and bot defense to dependency checks, 8 00:00:22,920 --> 00:00:26,200 they've got you covered. Elixir first design with GitHub 9 00:00:26,200 --> 00:00:28,600 integration. Elevate your security at 10 00:00:28,600 --> 00:00:38,160 paraxial dot IO testing. What's up? 11 00:00:38,200 --> 00:00:41,080 I'm Jacob Litzow, your Elixir mentor and welcome to another 12 00:00:41,080 --> 00:00:43,480 exciting episode of the Elixir Mentor podcast. 13 00:00:43,760 --> 00:00:46,080 This is where we discuss everything related to Elixir, 14 00:00:46,080 --> 00:00:47,920 from interviews with enthusiasts, pioneers in the 15 00:00:47,920 --> 00:00:51,320 community to innovative projects and libraries shaping Elixir's 16 00:00:51,320 --> 00:00:54,240 future. Enrique is joining us today, 17 00:00:54,240 --> 00:00:58,880 founder of Prende Cafe in Chile, and he we're going to just talk 18 00:00:58,880 --> 00:01:02,600 about e-commerce and a subscription business. 19 00:01:02,640 --> 00:01:05,480 And I believe everything you're using Phoenix, correct? 20 00:01:06,360 --> 00:01:09,320 I am using Phoenix Live. Yeah, so we got a lot of fun 21 00:01:09,320 --> 00:01:12,560 stuff to talk about. Can you tell us a little bit 22 00:01:12,560 --> 00:01:16,480 about yourself? And I like how do you go from 23 00:01:16,480 --> 00:01:20,720 like ad tech to running a coffee business and being a developer? 24 00:01:21,200 --> 00:01:22,320 Sure. Yeah, absolutely. 25 00:01:22,400 --> 00:01:26,320 So fun story actually, I'm not coming with a software 26 00:01:26,320 --> 00:01:29,240 engineering background. I am, I started business and 27 00:01:29,240 --> 00:01:33,720 then marketing a master's degree and I spend my whole career in 28 00:01:33,720 --> 00:01:39,240 kind of the business side. And I, I went, I, I work in an 29 00:01:39,240 --> 00:01:42,560 insurance company. Then I worked in a big agency 30 00:01:43,040 --> 00:01:49,040 and kind of jump back and forth between different kind of works 31 00:01:49,040 --> 00:01:55,480 or job specifics. And my last job over there was 32 00:01:55,680 --> 00:01:59,040 managing the web development team. 33 00:02:00,000 --> 00:02:03,800 And I remember the agency did a bunch of stuff in workpress. 34 00:02:04,280 --> 00:02:08,840 And I remember one time that we, we had a big development about 35 00:02:08,919 --> 00:02:14,560 like it was kind of a you, you place bets on what a player was 36 00:02:14,560 --> 00:02:17,600 going to win. It was a like a survey type of 37 00:02:17,600 --> 00:02:20,120 thing. But we have in the middle of a 38 00:02:20,120 --> 00:02:22,000 football game, Chile versus Brazil. 39 00:02:22,360 --> 00:02:28,080 It was the kind of Copa America. We had over 1000 people joining 40 00:02:28,080 --> 00:02:30,840 in the website at the same time and it collapsed and my 41 00:02:31,560 --> 00:02:33,320 everyone. 'S nightmare. 42 00:02:34,200 --> 00:02:36,760 Then I was on a vacation with my wife. 43 00:02:36,760 --> 00:02:40,440 We were kind of celebrating 7 years of marriage, something 44 00:02:40,440 --> 00:02:43,320 like that. And my phone kept ringing and I 45 00:02:43,320 --> 00:02:46,640 remember kind of in the postmortem I said I'm never 46 00:02:46,640 --> 00:02:51,840 going to touch workers again. So this was back in 2018 and I 47 00:02:51,840 --> 00:02:54,720 started researching and at least here at the time was kind of 48 00:02:55,120 --> 00:02:58,280 nation. We, there was recently kind of 49 00:02:59,360 --> 00:03:03,680 Phoenix launch and I remember like we had three or four years 50 00:03:03,680 --> 00:03:07,240 like very productive in the community where there was like 51 00:03:08,040 --> 00:03:11,120 machine learning and kind of nerves and a bunch of different 52 00:03:11,120 --> 00:03:14,000 areas. And I was so excited, but my job 53 00:03:14,000 --> 00:03:19,320 was never kind of coding. So Fast forward a few years, I'm 54 00:03:19,320 --> 00:03:24,040 very proud and happy to be launching Brende Cafe using 55 00:03:24,040 --> 00:03:25,040 Elixir. It's kind of. 56 00:03:25,080 --> 00:03:28,000 Yeah, that's awesome. It's live. 57 00:03:28,120 --> 00:03:30,640 You can you can take orders and everything right now. 58 00:03:30,680 --> 00:03:32,120 Yeah, Yeah. How long? 59 00:03:32,120 --> 00:03:33,800 How long have you been up and running? 60 00:03:35,960 --> 00:03:39,280 So I started with a workers site because my brother who is my 61 00:03:39,320 --> 00:03:42,800 business partner, he wanted to have like the website like this 62 00:03:42,800 --> 00:03:44,440 weekend. And why? 63 00:03:44,560 --> 00:03:47,880 I'm curious, why didn't you go with like something like Shopify 64 00:03:47,880 --> 00:03:51,800 or something just off the shelf easy to use for e-commerce? 65 00:03:52,360 --> 00:03:57,360 Well, I wanted to put my hands in the licks, you know, and I I 66 00:03:57,360 --> 00:04:02,760 said OK, if I'm going to spend another Friday night like 67 00:04:02,880 --> 00:04:05,160 troubleshooting something because something broke, like 68 00:04:05,640 --> 00:04:13,600 foreseeing that I don't want to do it now they're. 01 second we 69 00:04:13,600 --> 00:04:19,760 might have lost you. Oh, no, we lost Enrique. 70 00:04:19,800 --> 00:04:23,960 Let's see, We'll get him back one second. 71 00:04:23,960 --> 00:04:25,880 Guys, just hang in there with me. 72 00:04:28,240 --> 00:04:31,880 No. Oh, we got you back all right. 73 00:04:33,040 --> 00:04:35,160 Awesome. Yeah, Peace of Mind, actually. 74 00:04:35,200 --> 00:04:39,280 Like if I needed to stay up at night troubleshooting something, 75 00:04:39,600 --> 00:04:42,080 I'd rather do it any leaser than any other language. 76 00:04:42,920 --> 00:04:46,360 Yeah, I get it. That's so like I feel like I 77 00:04:46,360 --> 00:04:49,080 just like faked it till I made it like an elixir. 78 00:04:49,080 --> 00:04:52,600 I couldn't get elixir jobs for a while so I just started building 79 00:04:52,600 --> 00:04:55,840 all my own stuff in Elixir. There you go. 80 00:04:55,840 --> 00:04:57,680 There you go. 'Cause like once you touch 81 00:04:57,680 --> 00:05:00,760 Elixir, you don't you don't want to work with anything else. 82 00:05:00,760 --> 00:05:05,320 It's a It's a big problem. I know and actually my brother 83 00:05:05,920 --> 00:05:08,960 who is, he's a lawyer and he doesn't get kind of all the 84 00:05:08,960 --> 00:05:11,040 complexities of like the languages. 85 00:05:11,040 --> 00:05:12,960 He was like, why don't we choose Shopify? 86 00:05:13,080 --> 00:05:15,480 Like you click three things and you're connected already to 87 00:05:15,760 --> 00:05:19,640 Mercado power like the pavement. Yeah, that is true that like I 88 00:05:19,640 --> 00:05:23,120 was curious like why you why you didn't go that route 'cause I 89 00:05:23,120 --> 00:05:26,560 feel like you could have the e-commerce site up like 90 00:05:26,560 --> 00:05:31,560 overnight with with Shopify. But you can actually, honestly 91 00:05:31,560 --> 00:05:35,600 you can build pretty quickly like with Phoenix and Live View. 92 00:05:36,920 --> 00:05:40,360 That's true. And like the ultimately I wanted 93 00:05:40,360 --> 00:05:44,360 to learn Elixir and the best way to do it was to launch 94 00:05:44,360 --> 00:05:47,520 something. I had some experiences back in 95 00:05:47,520 --> 00:05:50,520 the kind of I launched something at Dell internally. 96 00:05:51,200 --> 00:05:54,600 It was something very specific for active like an internal tool 97 00:05:55,040 --> 00:05:58,760 and but kind of all the rest of the members in the team said 98 00:05:58,840 --> 00:06:00,680 like we don't know Elixir, we know Python, we're going to 99 00:06:00,680 --> 00:06:02,040 rebuild it from the ground up. So. 100 00:06:03,160 --> 00:06:06,360 I'm curious, is Elixir the first language you undertook to learn 101 00:06:06,440 --> 00:06:09,920 too or no? No, no, no, actually I I was a 102 00:06:10,040 --> 00:06:12,280 PHP programmer. OK, Yeah. 103 00:06:13,000 --> 00:06:16,800 Back in 2014, 2015 and you believe. 104 00:06:16,840 --> 00:06:18,800 There's still PHP developers out there. 105 00:06:19,520 --> 00:06:22,160 I know, I mean Symphony is is a very big framework. 106 00:06:22,400 --> 00:06:25,360 I know it is. I've heard it's not so bad 107 00:06:25,360 --> 00:06:26,600 anymore. I've heard they've had some 108 00:06:26,600 --> 00:06:29,960 pretty good updates and it's not it's not a chart working. 109 00:06:30,760 --> 00:06:36,280 That's I I wouldn't know because when I learned PHPI learned it 110 00:06:36,280 --> 00:06:39,080 like kind of just to build websites and E commerce's. 111 00:06:40,440 --> 00:06:43,840 I kind of move, I wanted to move away from Warpus because I had a 112 00:06:43,840 --> 00:06:48,120 customer that had a very difficult process of 113 00:06:48,120 --> 00:06:49,640 manufacturing. It was like at this 114 00:06:49,760 --> 00:06:54,880 manufacturers of roller blinds and in Warpus, you have these 115 00:06:54,880 --> 00:07:00,520 websites where the, the purchase page it likes forces to to 116 00:07:00,640 --> 00:07:04,120 forces you to choose in three different steps what you want 117 00:07:04,120 --> 00:07:07,880 and you are paying already. But if you're manufacturing, you 118 00:07:07,880 --> 00:07:10,920 need to be very thorough in what you're kind of the, the input 119 00:07:10,920 --> 00:07:12,240 that you're requesting from the user. 120 00:07:12,240 --> 00:07:15,040 Like how is the wing, the kind of the blind? 121 00:07:15,560 --> 00:07:19,840 It's stuck to the ceiling or to the, to the, to the wall and 122 00:07:19,840 --> 00:07:21,320 kind of you have a bunch of decisions. 123 00:07:21,880 --> 00:07:27,760 So we actually changed the the process like from three steps to 124 00:07:27,760 --> 00:07:33,520 10 steps and it it kind of tenfolded the sales like they 125 00:07:33,520 --> 00:07:36,720 were selling 2 million and they started selling 20 million with 126 00:07:36,720 --> 00:07:39,480 just that change and it was country intuitive. 127 00:07:40,160 --> 00:07:42,960 Yeah, that's I was going to say that's insane because like 128 00:07:43,520 --> 00:07:45,720 adding steps seems like a pain point. 129 00:07:46,760 --> 00:07:48,560 It's not when you. So there's a book very 130 00:07:48,560 --> 00:07:51,640 interesting called Don't Make me Think and it's about UX. 131 00:07:52,280 --> 00:07:57,440 And in this book, like it says that you have cognitive loads 132 00:07:57,720 --> 00:08:05,120 and you have kind of motor kind of if you need to click things, 133 00:08:05,600 --> 00:08:09,600 it's not as challenging as thinking and the Woogie skull 134 00:08:09,600 --> 00:08:12,320 don't make me think. So when we had this three-step 135 00:08:12,320 --> 00:08:15,520 process to check out, the user needed to think a lot. 136 00:08:15,520 --> 00:08:18,760 What's the input? But when we split it across the 137 00:08:18,760 --> 00:08:21,160 10 different steps, you were just pointing and clicking. 138 00:08:21,680 --> 00:08:24,160 And my, my wife's a graphic designer, so she did a very 139 00:08:24,160 --> 00:08:27,880 amazing kind of illustrative way to decide. 140 00:08:27,880 --> 00:08:29,400 Yeah. Yeah, that's awesome. 141 00:08:29,560 --> 00:08:33,640 Like it's that's, it's hard to think of UX. 142 00:08:33,640 --> 00:08:36,159 I feel like sometimes without getting your hands, at least for 143 00:08:36,159 --> 00:08:39,559 me, like I have to go through the process and if it feels 144 00:08:39,559 --> 00:08:43,559 clunky, then it's good. But like, if you were just to 145 00:08:43,559 --> 00:08:46,440 tell me adding steps is the solution, I'd be like, that 146 00:08:46,440 --> 00:08:48,560 doesn't sound right. But then I'm sure, like if I 147 00:08:48,560 --> 00:08:51,000 went through the flow, I'd be like, yeah, this makes sense. 148 00:08:51,960 --> 00:08:55,800 Well, there's another book, this is now in the marketing space. 149 00:08:56,120 --> 00:09:00,920 There's a book called Demand side Sales and it's awesome 150 00:09:00,920 --> 00:09:03,920 because it helps you like have you heard of the concept of? 151 00:09:07,040 --> 00:09:10,080 So the book for focuses on three different frameworks to 152 00:09:10,080 --> 00:09:13,680 understand consumers. And one of them is understanding 153 00:09:13,680 --> 00:09:17,440 the sources of energy. And it says that you have like 154 00:09:17,440 --> 00:09:20,760 emotional energy and kind of functional energy and so on and 155 00:09:20,760 --> 00:09:24,440 so forth. So when I think about UX, I try 156 00:09:24,440 --> 00:09:27,360 to take in consideration what's draining me. 157 00:09:27,920 --> 00:09:30,720 If something is draining me, then I have an opportunity to 158 00:09:30,720 --> 00:09:35,160 improve it with the sign. And that's why we kind of 159 00:09:35,160 --> 00:09:37,240 changed this three-step to 10 steps. 160 00:09:37,240 --> 00:09:39,960 And it, but what I wanted to say, you were asking me about 161 00:09:39,960 --> 00:09:44,960 PHP back at, at that time, I was only focusing on getting this 162 00:09:44,960 --> 00:09:48,520 website ready. And I didn't know about the kind 163 00:09:48,520 --> 00:09:55,600 of the inner workings of like the oriented programming. 164 00:09:56,520 --> 00:10:00,880 And when I started learning Elixir, I would say it took me 165 00:10:00,880 --> 00:10:05,080 like 5 years to understand Elixir like well, And obviously 166 00:10:05,080 --> 00:10:09,520 I read some books and I, I, I kind of listened to podcasts, 167 00:10:09,880 --> 00:10:11,880 like we have a awesome community over there. 168 00:10:11,880 --> 00:10:16,640 And even though I was not kind of working with code, I was 169 00:10:16,640 --> 00:10:20,520 learning through kind of just being active and listening and 170 00:10:20,520 --> 00:10:22,880 kind of the same thing that you're doing now, like 171 00:10:22,880 --> 00:10:25,080 educating, but I was consuming this type of content. 172 00:10:25,560 --> 00:10:29,120 Talking to people that have done it helps, helps the like the 173 00:10:29,120 --> 00:10:31,800 architecture brain, right? Like absolutely. 174 00:10:31,920 --> 00:10:34,960 Especially with like, yeah, especially with like LLMS these 175 00:10:34,960 --> 00:10:37,520 days, like coding is becoming less important. 176 00:10:37,520 --> 00:10:40,160 Not not, I mean, it's still important. 177 00:10:40,160 --> 00:10:44,000 Like you still have to know if trash is being generated right 178 00:10:44,000 --> 00:10:47,920 or if the LLM is hallucinating, which I I've been seeing less 179 00:10:47,920 --> 00:10:50,520 and less of. But you still have to know how 180 00:10:50,960 --> 00:10:53,600 the whole system works and functions. 181 00:10:53,600 --> 00:10:58,040 Because when you start to scale things and you know, you get 182 00:10:58,040 --> 00:11:00,880 more and more users, that's when things get difficult. 183 00:11:00,880 --> 00:11:03,600 And if you don't build it from, you know, if you don't build a 184 00:11:03,600 --> 00:11:07,480 solid foundation, then your whole system crumbles and you 185 00:11:07,480 --> 00:11:09,520 get interrupted on your anniversary vacation. 186 00:11:10,200 --> 00:11:11,920 Exactly. Your whole system crashes 187 00:11:12,760 --> 00:11:16,000 because it's just PHP, Yeah? Yeah, exactly. 188 00:11:17,560 --> 00:11:22,440 We have YTCL source saying prede cafe is fire. 189 00:11:23,520 --> 00:11:24,760 Amazing. Thank you. 190 00:11:25,720 --> 00:11:29,320 We have a very active Elixir community in Chile and Camilo is 191 00:11:29,320 --> 00:11:31,320 one of the leaders over there that's. 192 00:11:31,480 --> 00:11:33,760 Awesome, very cool. I love that. 193 00:11:35,760 --> 00:11:38,120 Can you talk about like what your stack looks like? 194 00:11:38,120 --> 00:11:40,120 Is it? Is it live view? 195 00:11:40,600 --> 00:11:42,880 Are you using postgres? What are you doing for 196 00:11:42,880 --> 00:11:45,680 deployment? Yeah, like I would say it's the 197 00:11:45,680 --> 00:11:47,720 basics. I'm using live view, I'm using 198 00:11:47,720 --> 00:11:51,600 Postgres. We have the website today in. 199 00:11:52,560 --> 00:11:54,480 It's not dockerized or anything like that. 200 00:11:54,480 --> 00:11:57,600 I just kind of build the release and push it through GitHub 201 00:11:57,600 --> 00:12:04,600 Actions into digital option and so I have a cool CICD thing 202 00:12:04,600 --> 00:12:07,440 where I just need to kind of push, commit and merge to the 203 00:12:07,440 --> 00:12:09,760 main branch and then it's updated. 204 00:12:10,280 --> 00:12:13,520 I need to, I need to automate my process a little bit because I'm 205 00:12:13,760 --> 00:12:19,000 like I'm always SSH ING into my server to build it and I always, 206 00:12:19,000 --> 00:12:22,520 oh man, I'm always lazy on the CICD stuff. 207 00:12:22,520 --> 00:12:25,800 But clearly I need to do that because that would make my life 208 00:12:25,800 --> 00:12:28,120 a lot easier. It would, yeah. 209 00:12:28,120 --> 00:12:33,760 I mean, what I like about that is that hopefully when I build 210 00:12:33,760 --> 00:12:37,560 the tests and kind of I can prevent things from crashing 211 00:12:37,880 --> 00:12:40,800 before they are uploaded, it's going to be like smooth. 212 00:12:41,400 --> 00:12:46,240 Yeah, yeah, I do run my tests with CI and like Paraxial make 213 00:12:46,240 --> 00:12:51,560 sure I don't put anything on insecure in my code base. 214 00:12:51,560 --> 00:12:54,760 So I have those protections, but I need to now add the deployment 215 00:12:54,760 --> 00:12:57,880 step. I'm actually talking with with 216 00:12:57,880 --> 00:12:59,280 paraxial as well. Like right? 217 00:12:59,320 --> 00:13:00,080 Now. Oh nice dude. 218 00:13:00,320 --> 00:13:03,760 Michael's awesome and their products, their products, 219 00:13:03,760 --> 00:13:07,240 amazing. And it's first like a breeze to 220 00:13:07,400 --> 00:13:09,040 to implement like we have a phone. 221 00:13:09,720 --> 00:13:15,600 It's so easy, yeah. I made a video for Paraxial. 222 00:13:15,920 --> 00:13:19,160 I don't a couple years ago now so I don't know how relevant it 223 00:13:19,160 --> 00:13:22,720 is anymore, but it's super easy to integrate into your projects. 224 00:13:24,000 --> 00:13:25,920 Awesome, awesome. Yeah, I'm having so much fun, 225 00:13:25,920 --> 00:13:29,600 like and he's like very open to discuss things and teach. 226 00:13:31,080 --> 00:13:33,560 What are you? Are you just using Stripe or 227 00:13:33,560 --> 00:13:35,640 what are you using for payments and? 228 00:13:35,680 --> 00:13:37,760 Well, Stripe is not accepted in Chile, sadly. 229 00:13:37,800 --> 00:13:42,360 Oh OK, so do you have a solution similar or did you have to roll? 230 00:13:42,400 --> 00:13:47,680 Out, yeah, yeah, no, it's called Mercado Pago, which is it's, 231 00:13:48,200 --> 00:13:51,600 it's, I'm not sure how what to compare it with, but it's kind 232 00:13:51,600 --> 00:13:57,040 of an eBay OK. It's very big in Latin America 233 00:13:57,040 --> 00:14:02,880 and they are kind of they have a very kind of super cool 234 00:14:02,880 --> 00:14:06,040 development team. They have a cool APIs, they have 235 00:14:06,040 --> 00:14:08,720 an MCP. So it was easy for me to connect 236 00:14:08,720 --> 00:14:11,760 to kind of cloud code and say kind of implement this. 237 00:14:11,800 --> 00:14:16,360 And I was, I had already implemented some kind of 238 00:14:16,360 --> 00:14:21,160 services using Node. And I actually started with a 239 00:14:21,160 --> 00:14:26,280 micro service in Node that kind of was connected with my Phoenix 240 00:14:26,280 --> 00:14:31,960 app and it was kind of routed through nginx. 241 00:14:32,680 --> 00:14:37,200 But then after a while, a couple of months later, kind of when I 242 00:14:37,200 --> 00:14:40,920 started kind of received more requests, I killed a thing and 243 00:14:41,120 --> 00:14:43,440 and developed it in Elixir using the MCP. 244 00:14:43,440 --> 00:14:44,200 So. Oh. 245 00:14:44,560 --> 00:14:45,800 Nice, now it's everything in Elixir. 246 00:14:46,320 --> 00:14:47,520 Yeah, yeah. That's good. 247 00:14:48,240 --> 00:14:54,280 Yeah, I'm using the CUI as well. OK, yeah, I am very. 248 00:14:54,760 --> 00:14:57,600 I mean Killswitch has a lot of JavaScript because I'm doing a 249 00:14:57,600 --> 00:15:00,600 lot of client side stuff, so that's the only sad part. 250 00:15:00,600 --> 00:15:02,920 I do have to still write JavaScript from time to time, 251 00:15:03,720 --> 00:15:07,720 but for the most part everything is Elixir and it makes my life 252 00:15:07,840 --> 00:15:11,560 happy. Well, I, I saw a couple of days 253 00:15:11,560 --> 00:15:17,560 ago that Korea soon started kind of sponsoring hologram and I 254 00:15:17,560 --> 00:15:19,440 think hologram is. I saw that. 255 00:15:19,640 --> 00:15:22,200 That's that's very cool. So like isomorphic And yeah, I 256 00:15:22,200 --> 00:15:26,000 think it compiles to JavaScript. I haven't seen it yet but cool 257 00:15:26,000 --> 00:15:28,720 to explore. If you're I've had I've had 258 00:15:28,720 --> 00:15:34,680 hologram in my 2-2 check out lists, I have a a tab open and I 259 00:15:34,680 --> 00:15:37,520 have not yet, but it looks like a really cool project. 260 00:15:38,440 --> 00:15:39,920 Yeah. Yeah, I want to get. 261 00:15:40,120 --> 00:15:43,160 It's Bart I believe, right? I would love to get him on the 262 00:15:43,160 --> 00:15:45,160 podcast and talk to him about Hologram. 263 00:15:45,160 --> 00:15:47,720 That'll be amazing. So so he can give us like a 264 00:15:47,800 --> 00:15:51,000 quick review of how to get our toes. 265 00:15:51,360 --> 00:15:53,360 Yeah, exactly. Like what do we do? 266 00:15:53,360 --> 00:15:56,680 Maybe I need to have him come and do just like a live stream 267 00:15:56,680 --> 00:16:00,840 coding coding stream with me. That'll be amazing, yeah. 268 00:16:01,040 --> 00:16:07,000 Yeah, I'm pretty excited. I don't not this in two weeks. 269 00:16:07,000 --> 00:16:13,000 On Saturday we got Hugo and Alex Kotos coming on and we're going 270 00:16:13,000 --> 00:16:16,840 to do a little tide wave, tide wave stream, and that'll be a 271 00:16:16,840 --> 00:16:17,360 lot. Of. 272 00:16:18,240 --> 00:16:19,960 Fun or not? Not Saturday. 273 00:16:19,960 --> 00:16:22,120 We're doing it Monday evening. I forgot. 274 00:16:22,160 --> 00:16:25,600 Like I tried to always push the coding stuff to Saturdays but 275 00:16:25,600 --> 00:16:28,440 they were only around during the week so we had to make it work. 276 00:16:29,840 --> 00:16:31,920 Are they also writing the Nerves book? 277 00:16:34,880 --> 00:16:37,080 Yeah, actually, yeah, I believe they. 278 00:16:37,120 --> 00:16:39,960 I think. I think Hugo's like the editor. 279 00:16:40,720 --> 00:16:43,360 Yeah, I think. And then Hugo Hugo's involved in 280 00:16:43,360 --> 00:16:44,960 everything 'cause he's. Involved in Tidewave? 281 00:16:45,480 --> 00:16:49,120 And so it'll be good to finally meet him. 282 00:16:49,120 --> 00:16:51,680 I've been trying to get him on the podcast too, but I haven't 283 00:16:51,680 --> 00:16:53,440 been successful yet. I'm sure I'll get him one of 284 00:16:53,440 --> 00:16:55,720 these days. That would be great. 285 00:16:55,720 --> 00:16:58,040 I'm gonna keep an eye on that because I haven't played with 286 00:16:58,040 --> 00:17:00,000 Tidewave yet, but yeah. I. 287 00:17:00,640 --> 00:17:04,319 Feel it's constantly evolving and I need to catch up fast. 288 00:17:04,480 --> 00:17:08,839 So I'm kind of curious with, with coffee, are you, are you 289 00:17:09,119 --> 00:17:11,040 roasting your own or do you outsource? 290 00:17:11,040 --> 00:17:12,280 That. Oh, OK. 291 00:17:12,640 --> 00:17:16,720 So you have like operations inventory, like you got the 292 00:17:16,720 --> 00:17:19,839 whole system. What's the What was the most 293 00:17:19,839 --> 00:17:21,560 difficult? What's the most difficult part 294 00:17:21,640 --> 00:17:25,079 of Prende? I I wouldn't say something is 295 00:17:25,079 --> 00:17:27,400 difficult because it just need, it takes time. 296 00:17:28,280 --> 00:17:31,800 And the good thing about being in the coffee business is that 297 00:17:32,560 --> 00:17:34,840 like everybody's happy when they're getting their coffee, 298 00:17:34,920 --> 00:17:37,840 you know, So it's a, it's a very cool vibe. 299 00:17:37,920 --> 00:17:39,320 Yeah. There you go. 300 00:17:39,320 --> 00:17:41,080 There you go. You need to send me your address 301 00:17:41,080 --> 00:17:43,040 and I'm going to send you a package over there. 302 00:17:43,520 --> 00:17:46,240 Oh, if I can order some Prende coffee, I'll definitely do it. 303 00:17:46,400 --> 00:17:51,000 That would be awesome. I was just thinking, you know, I 304 00:17:51,000 --> 00:17:54,480 was just thinking I need to find a new coffee. 305 00:17:54,480 --> 00:17:58,320 But yeah, I'll happily accept a a care package. 306 00:17:59,120 --> 00:18:01,880 Absolutely, Absolutely. So cool thing. 307 00:18:01,880 --> 00:18:07,200 My brother married a Brazilian woman, she's a very friend of 308 00:18:07,200 --> 00:18:10,760 mine as well. And they started travelling a 309 00:18:10,760 --> 00:18:16,240 lot in their vacations because like they wanted to go to see 310 00:18:16,400 --> 00:18:19,200 the family that she has over there, her parents and 311 00:18:19,200 --> 00:18:22,040 everything like. And after a couple of some 312 00:18:22,120 --> 00:18:26,800 travels, he was like, how can I make this trips like more 313 00:18:26,800 --> 00:18:30,080 fruitful from a business perspective And so make. 314 00:18:30,080 --> 00:18:31,720 It a whole write off. Start a business. 315 00:18:32,680 --> 00:18:37,200 And he started the live kind of taking wines to Brazil and 316 00:18:37,200 --> 00:18:40,040 selling them over there. And after some trips we did 317 00:18:40,040 --> 00:18:44,520 together kind of we went to one of the, it's called Fassanda, 318 00:18:44,640 --> 00:18:49,880 the where they grow coffee. We met kind of with different 319 00:18:51,160 --> 00:18:54,440 kind of people growing the coffee and we selected a couple 320 00:18:54,440 --> 00:18:57,880 of them and we imported and given that he's a lawyer, he's 321 00:18:57,880 --> 00:19:03,160 very kind of he, he did all the jobs of creating the 322 00:19:03,160 --> 00:19:06,080 certifications and kind of understanding what were the 323 00:19:06,080 --> 00:19:08,040 requirements. I would say that's a difficult 324 00:19:08,040 --> 00:19:11,120 part, especially for. Even an attorney as a business 325 00:19:11,120 --> 00:19:14,360 partner is very helpful, I'm guessing especially for 326 00:19:14,840 --> 00:19:17,000 importing. I would say absolutely, 327 00:19:17,000 --> 00:19:19,400 absolutely. I mean, it's taking a lot of 328 00:19:19,400 --> 00:19:22,880 weight out of my shoulders. Yeah, yeah, and all. 329 00:19:23,200 --> 00:19:25,080 All you have to do is build the tech right? 330 00:19:25,720 --> 00:19:28,280 Yeah. That's that's the easy part. 331 00:19:29,560 --> 00:19:33,400 And smashing some cafeterias, if you see the kind of the 332 00:19:33,520 --> 00:19:36,760 Instagram where I'm smashing some of the commercial. 333 00:19:37,800 --> 00:19:39,400 Oh, it's funny. Yeah, I love it. 334 00:19:39,520 --> 00:19:45,200 So we bring coffee, we import coffee, we have a little roaster 335 00:19:45,200 --> 00:19:49,440 which is like for 1K. And whenever we have some big 336 00:19:51,080 --> 00:19:55,200 kind of order, we go to some other partners that we have like 337 00:19:55,200 --> 00:19:59,560 the coffee industry at least in Chile is small is kind of they 338 00:19:59,560 --> 00:20:03,080 have very good energy and you can kind of outsource whatever 339 00:20:03,080 --> 00:20:06,600 in the process so. OK, So you can outsource 340 00:20:06,600 --> 00:20:10,080 roasting larger batches. Yeah, exactly. 341 00:20:10,640 --> 00:20:13,880 Now, like if someone orders from you, is it pretty, is it fresh? 342 00:20:14,160 --> 00:20:15,720 Are you roasting per? Order. 343 00:20:16,200 --> 00:20:18,960 Yeah, it is given that we are, we are kind of the the coffee 344 00:20:18,960 --> 00:20:23,600 when you're importing it, it lasts for I would say a year in 345 00:20:23,800 --> 00:20:26,120 of mint condition. After that it starts kind of 346 00:20:26,120 --> 00:20:30,880 declining the quality. And so our first import was big 347 00:20:30,880 --> 00:20:34,480 enough to have like stock for the year, but we're already kind 348 00:20:34,480 --> 00:20:38,880 of starting to import again or or buying locally as well. 349 00:20:39,680 --> 00:20:42,480 We also learned that when you import, you're kind of 350 00:20:42,480 --> 00:20:48,440 committing with a kind of big part of your cash and it's it's 351 00:20:48,440 --> 00:20:50,280 staying over there in your warehouse. 352 00:20:50,800 --> 00:20:54,200 And sometimes consumers also want to have a little bit more 353 00:20:54,200 --> 00:20:57,920 of variety. So the good thing is that given 354 00:20:57,920 --> 00:21:00,840 that we have big quantities in our warehouse, we are also 355 00:21:00,840 --> 00:21:04,680 selling to cafeterias and we have a very big B to B business 356 00:21:04,680 --> 00:21:07,160 going on and we also sell to consumer. 357 00:21:07,160 --> 00:21:10,120 So when we sell to consumer, it's roasted within the month 358 00:21:10,520 --> 00:21:13,800 and all the baggages go with their date when they were 359 00:21:13,800 --> 00:21:16,080 roasted and things like that. Yeah, that's awesome. 360 00:21:16,080 --> 00:21:17,120 I love that. Yeah. 361 00:21:17,120 --> 00:21:20,480 I feel like I used like, manufacturing is hard because, 362 00:21:20,560 --> 00:21:24,000 you know, you have to order your raw material in bulk and then 363 00:21:24,320 --> 00:21:27,880 like, and then put a shelf life on it 'cause it's coffee or 364 00:21:27,880 --> 00:21:31,120 food, you know, it, it can make it difficult. 365 00:21:31,440 --> 00:21:36,640 I didn't realize it is growing coffee in in Chile. 366 00:21:37,040 --> 00:21:40,480 Is that a big industry or no? Like no, no, I didn't think so. 367 00:21:41,000 --> 00:21:44,880 Grow, no. So you have like this belt 368 00:21:45,280 --> 00:21:48,960 around the world where where you can grow profit and it's between 369 00:21:48,960 --> 00:21:55,120 the the kind of what was the name like the Tropicos, I forgot 370 00:21:55,120 --> 00:21:57,600 it. It's within the equator. 371 00:21:58,880 --> 00:22:01,200 There's a belt where you can only grow coffee. 372 00:22:01,200 --> 00:22:05,520 So you don't, for example, you can't grow coffee in Italy and 373 00:22:05,960 --> 00:22:07,560 Italian coffee is very well known. 374 00:22:08,160 --> 00:22:11,640 So what did, when you're buying an Italian coffee, what you're 375 00:22:11,640 --> 00:22:15,200 buying actually is somebody in Italy importing the coffee, 376 00:22:15,240 --> 00:22:17,000 roasting it there and sending it to you. 377 00:22:17,280 --> 00:22:20,920 So it's not very fresh. It might be like a good quality 378 00:22:20,920 --> 00:22:25,240 coffee, but it's not fresh versus if you look, if you buy 379 00:22:25,240 --> 00:22:29,640 to your like local roaster, most likely they are sourcing like 380 00:22:29,640 --> 00:22:33,880 green beans and they are roasting it and it's, it has a 381 00:22:33,880 --> 00:22:36,080 better quality. When you roast it, you need to 382 00:22:36,080 --> 00:22:39,040 wait for a couple of weeks. So it's kind of perfect for you. 383 00:22:39,760 --> 00:22:43,280 It keeps kind of releasing some gases in those early 2 weeks, 384 00:22:44,240 --> 00:22:46,960 but something that you can talk about with your local 385 00:22:46,960 --> 00:22:48,440 roastering. It's fine. 386 00:22:49,360 --> 00:22:52,840 No, that's cool and I'm sure you have it down to a science at 387 00:22:52,840 --> 00:22:53,880 this point. How long? 388 00:22:53,920 --> 00:22:57,520 Like what is a typical roast process for like your small unit 389 00:22:57,520 --> 00:22:59,560 you have? How long does it take for a? 390 00:22:59,560 --> 00:23:01,840 Batch roasting coffee. It's super fast. 391 00:23:02,000 --> 00:23:04,320 It doesn't take more than 20 minutes. 392 00:23:04,880 --> 00:23:07,400 Like wow, that's way faster than I thought it'd be. 393 00:23:07,720 --> 00:23:11,040 And you need to be very mindful of like the, the kind of the 394 00:23:11,040 --> 00:23:15,400 heat that you are and, and you have like it, it depends on the 395 00:23:15,400 --> 00:23:18,960 roasting machine that you have. There's are some that you can 396 00:23:18,960 --> 00:23:22,440 roast with air, some with roast like with convection, like 397 00:23:22,520 --> 00:23:27,240 heating up some metal plates. And each of them has their 398 00:23:27,240 --> 00:23:28,800 benefits. And actually like I would say 399 00:23:28,800 --> 00:23:33,640 8090% of the flavor that you get from the resulting coffee comes 400 00:23:33,640 --> 00:23:37,360 from the roasting process. And that's actually one of the 401 00:23:37,600 --> 00:23:42,160 business insights that we got a few months ago when we, so we 402 00:23:42,160 --> 00:23:45,480 were selling in the e-commerce and it was only like take out, 403 00:23:45,600 --> 00:23:49,320 right? You click kind of button, you 404 00:23:49,320 --> 00:23:51,800 get your product delivered. But now we're opening 405 00:23:51,800 --> 00:23:56,400 subscriptions and what we want to do is to show to kind of the 406 00:23:56,720 --> 00:23:59,920 all the Chileans who are the people roasting coffee in Chile 407 00:23:59,960 --> 00:24:04,440 because each of them, even though they might rely on a very 408 00:24:04,440 --> 00:24:11,200 good roasting machine that has some preset curves, there's also 409 00:24:11,200 --> 00:24:14,560 some kind of romance in the process of roasting the coffee. 410 00:24:15,320 --> 00:24:18,000 And you can document the process. 411 00:24:18,000 --> 00:24:21,480 You can there's a couple of clicks like like when you're 412 00:24:21,480 --> 00:24:24,160 popping popcorn that you hear it's called the crack. 413 00:24:25,040 --> 00:24:28,040 That's things. So even though you might be 414 00:24:28,040 --> 00:24:32,320 following a predefined curve of roasting for the profile you 415 00:24:32,320 --> 00:24:35,960 want to get, you need to be very mindful and kind of constantly 416 00:24:35,960 --> 00:24:39,520 looking at how is the process going on. 417 00:24:40,480 --> 00:24:45,160 If the rain is too dry, it might kind of pop faster and you need 418 00:24:45,160 --> 00:24:49,840 to kind of be ready to kind of intervene. 419 00:24:50,600 --> 00:24:51,760 Yeah, OK. Wild. 420 00:24:52,840 --> 00:24:56,800 Did you roll out like your own solution for inventory and like 421 00:24:56,840 --> 00:24:58,840 orders and then like the shipping integration? 422 00:24:58,840 --> 00:25:00,960 What are you doing for? That yeah, I'm not doing 423 00:25:00,960 --> 00:25:04,840 inventory, not. So order comes in and you're 424 00:25:04,840 --> 00:25:08,880 just filling it. Yeah, but that's a like a 425 00:25:09,240 --> 00:25:12,920 business decision. First, I didn't want to create 426 00:25:12,920 --> 00:25:15,520 something from the ground app like that complex. 427 00:25:15,520 --> 00:25:17,080 I wanted to start selling coffee. 428 00:25:17,640 --> 00:25:20,760 And yeah, I mean, that's why I ask, because an inventory system 429 00:25:20,800 --> 00:25:24,400 can be pretty involved. I know, I know. 430 00:25:24,840 --> 00:25:29,480 And, but essentially we started with three different types of 431 00:25:29,480 --> 00:25:36,600 coffee profiles and we had like very unlimited amounts of it 432 00:25:36,760 --> 00:25:39,320 because we were roasting in this big batches at the time when we 433 00:25:39,320 --> 00:25:41,000 didn't have the little roasting machine. 434 00:25:41,000 --> 00:25:44,160 We were outsourcing with a partner that had 15 kilos at a 435 00:25:44,160 --> 00:25:49,640 time. And we, I don't know, we roasted 436 00:25:49,680 --> 00:25:54,160 at least a couple of those. So it was like 60 batches of 437 00:25:54,440 --> 00:25:58,120 coffee, 60 kilos and we were sending that throughout, kind of 438 00:25:58,120 --> 00:26:01,280 the different. So I didn't have an issue with 439 00:26:01,280 --> 00:26:04,480 the inventory. I think it's important for 440 00:26:04,480 --> 00:26:08,360 everyone listening when you're starting a business, you don't 441 00:26:08,400 --> 00:26:12,000 have to implement everything immediately, just start selling. 442 00:26:13,280 --> 00:26:14,720 Exactly. I think that's the hardest part 443 00:26:14,720 --> 00:26:16,480 is dialing back your feature list. 444 00:26:16,560 --> 00:26:20,800 And I tell people all the time, like you ship with the bare 445 00:26:20,800 --> 00:26:24,040 minimum and the second you have a product, that's when you start 446 00:26:24,040 --> 00:26:26,560 selling. Exactly, exactly. 447 00:26:26,640 --> 00:26:30,240 And so for example, one complex scene was the the coupons. 448 00:26:30,560 --> 00:26:33,320 And to your point in Shopify, you just click three buttons and 449 00:26:33,320 --> 00:26:37,600 you have coupons activated. And having coupons is hard 450 00:26:37,600 --> 00:26:41,440 because sometimes we wanted to have coupons for a specific kind 451 00:26:41,440 --> 00:26:45,360 of like let's say I roasted too much of one of the varieties of 452 00:26:45,360 --> 00:26:49,080 coffee and I have overstock. We want to sell that kind of 453 00:26:49,080 --> 00:26:53,760 with a, with a discount. And so I wanted to have the 454 00:26:53,800 --> 00:26:58,000 discounts at a SKU level, like at a product level, but also at 455 00:26:58,000 --> 00:27:01,560 the, at the site level, shopping cart level. 456 00:27:01,840 --> 00:27:04,880 But also sometimes I want to do discounts only for, I don't 457 00:27:04,880 --> 00:27:07,000 know, conception right now, which is one of the affected 458 00:27:07,000 --> 00:27:10,280 areas. And all of that takes some time. 459 00:27:10,280 --> 00:27:13,120 So it's when I need to prioritize because we have some 460 00:27:13,120 --> 00:27:15,040 marketing activity that we're launching. 461 00:27:15,560 --> 00:27:17,880 I most likely end up kind of going back. 462 00:27:17,880 --> 00:27:21,800 So you can't leverage like subscriptions or coupons through 463 00:27:21,800 --> 00:27:23,840 your payment processing. You have to do it all. 464 00:27:24,440 --> 00:27:26,800 No, you have to do it all. That's a good question. 465 00:27:26,840 --> 00:27:29,640 I'm not sure if you maybe you can and. 466 00:27:29,760 --> 00:27:34,320 I didn't like with Stripe I, I leverage subscriptions and and 467 00:27:34,320 --> 00:27:37,080 coupons at least at the checkout level, right? 468 00:27:37,080 --> 00:27:39,840 Not per Well, I guess I could do it per product as well. 469 00:27:39,840 --> 00:27:42,200 So yeah, I leverage Stripe for everything. 470 00:27:42,200 --> 00:27:45,640 It makes my life really easy. No, I don't think you can. 471 00:27:45,640 --> 00:27:48,440 You can I, I do think you can take coupons, but it's at an 472 00:27:48,440 --> 00:27:52,600 order level and, and I'm, I'm, I'm actually relying on them on 473 00:27:52,600 --> 00:27:55,480 the subscription. It's a different API and you, 474 00:27:55,480 --> 00:27:58,400 you know, sign up with your account of Mercado Bago. 475 00:27:58,680 --> 00:28:01,920 You have your cards already connected there and people just 476 00:28:02,120 --> 00:28:04,480 click three times and then they're subscribed. 477 00:28:05,240 --> 00:28:09,520 It's nice when you don't have to focus too much on the, the 478 00:28:10,920 --> 00:28:14,440 payment systems because a lot came wrong there. 479 00:28:15,040 --> 00:28:17,600 Like I and like every, everyone that's like building their own, 480 00:28:17,600 --> 00:28:20,400 like ledgers and stuff. I'm like, use a solution that 481 00:28:20,400 --> 00:28:23,720 already exists because there's a lot that goes on in Ledger 482 00:28:23,720 --> 00:28:27,040 systems. I mean, without even considering 483 00:28:27,040 --> 00:28:30,760 that you need to kind of inform your local in, in Chile, it's 484 00:28:30,760 --> 00:28:32,440 called Servicio in Puerto Cinterinos. 485 00:28:32,440 --> 00:28:34,400 I think it's the kind of the IRS over there. 486 00:28:34,760 --> 00:28:36,200 OK, Yeah. Taxes. 487 00:28:36,360 --> 00:28:37,680 Yeah, we're IRS. Yeah. 488 00:28:38,160 --> 00:28:42,880 Mercado Bagos submit submits the the sales, the kind of all the 489 00:28:42,880 --> 00:28:46,960 payments that they receive. They issue like a little invoice 490 00:28:46,960 --> 00:28:50,160 for the end consumer. So it's connected to the IRS of 491 00:28:50,200 --> 00:28:52,640 Chile something? Like that yeah, that's nice like 492 00:28:52,640 --> 00:28:57,400 I did AI did like an affiliate program with kill Switch. 493 00:28:57,520 --> 00:29:00,400 I mean, it hasn't been used yet because I'm not going live until 494 00:29:00,400 --> 00:29:07,160 next week, but I used a third party because one, giving people 495 00:29:07,160 --> 00:29:11,200 money like through payment systems, especially when you're 496 00:29:11,200 --> 00:29:15,040 leaving your country of origin, it's like very difficult to know 497 00:29:15,040 --> 00:29:18,720 the paperwork that needs to be filed or, you know, distributed 498 00:29:18,720 --> 00:29:21,320 like you have to like give I don't, I don't remember the 499 00:29:21,320 --> 00:29:25,680 forms, but I don't have to do it because I'm using dub.co and 500 00:29:25,680 --> 00:29:26,680 they do it for me. So. 501 00:29:27,800 --> 00:29:29,680 That's amazing. I didn't even think about that. 502 00:29:30,200 --> 00:29:32,760 That's true. Yeah, well, because, all right, 503 00:29:32,760 --> 00:29:34,680 I suck at marketing. We were talking about this a 504 00:29:34,680 --> 00:29:41,360 little bit before and I feel like a lot of a lot of 505 00:29:41,360 --> 00:29:45,360 developers who can build sweet solutions, they they go a little 506 00:29:45,360 --> 00:29:49,040 brain dead or they get ADHD and they don't want to do the 507 00:29:49,040 --> 00:29:52,840 marketing side of things. And like the simplest solution 508 00:29:52,840 --> 00:29:56,320 for me, like obviously I have to do more marketing than just an 509 00:29:56,320 --> 00:29:59,920 affiliate program, but I was like, if I get a few super 510 00:29:59,920 --> 00:30:02,680 involved people in my affiliate program, they can make a lot of 511 00:30:02,680 --> 00:30:05,800 money and it's like a free salesman, you know, it's just 512 00:30:05,880 --> 00:30:09,680 going, going and going and they just make 20%, which I feel like 513 00:30:09,680 --> 00:30:15,120 is, is a good number like. I mean, yeah, if if you're like, 514 00:30:15,120 --> 00:30:17,840 if you're somebody who are like somebody's watching right now 515 00:30:17,840 --> 00:30:21,520 and they are a good content creator, yet maybe you upload a 516 00:30:21,520 --> 00:30:24,400 couple of videos and you have another income, that's amazing. 517 00:30:24,400 --> 00:30:26,240 Yeah, yeah. And by the way, I'm really 518 00:30:26,240 --> 00:30:29,880 excited. I just got, I just received my a 519 00:30:29,880 --> 00:30:34,040 new product video that I had made and edited and it is so 520 00:30:34,040 --> 00:30:36,520 awesome. Like I'm not a good editor. 521 00:30:36,520 --> 00:30:40,920 So I outsource that and it turned out so good and so I'm 522 00:30:40,920 --> 00:30:42,160 stoked. I was waiting. 523 00:30:42,520 --> 00:30:43,120 For. Launch. 524 00:30:43,960 --> 00:30:46,600 How did you? How did my what? 525 00:30:47,480 --> 00:30:49,880 How did you outsource it? Oh, I found. 526 00:30:49,920 --> 00:30:55,080 I found an awesome lady that just does product SAS videos on 527 00:30:55,120 --> 00:30:58,720 Upwork and did she knocked it out of the park. 528 00:31:00,000 --> 00:31:01,440 I didn't even have to hold her hand. 529 00:31:01,440 --> 00:31:05,000 She like went over my website. She fully understood my product 530 00:31:05,320 --> 00:31:09,680 and like I gave like the smallest bits of feedback like 531 00:31:09,920 --> 00:31:11,760 and it she just. That's so cool. 532 00:31:12,120 --> 00:31:14,320 Yeah. Because that's a big dialogue. 533 00:31:14,320 --> 00:31:18,200 It's kind of a resource that you can kind of repurpose over and 534 00:31:18,200 --> 00:31:20,040 over. Yeah, exactly. 535 00:31:20,040 --> 00:31:22,360 Yep. And I feel like it just, it does 536 00:31:22,560 --> 00:31:24,880 it. It just makes my product look so 537 00:31:24,880 --> 00:31:28,040 much more polished too. Like you come to my landing page 538 00:31:28,040 --> 00:31:31,320 and it's right there. I have a high quality video and 539 00:31:31,880 --> 00:31:35,040 yeah, it's pretty awesome. You want to talk about kill 540 00:31:35,040 --> 00:31:37,920 switch and kind of do a little marketing session? 541 00:31:39,800 --> 00:31:42,800 Yeah, why not? Yeah, so. 542 00:31:43,160 --> 00:31:48,440 Kill Switch is, it's basically a zero knowledge encryption 543 00:31:48,440 --> 00:31:50,960 storage with a dead man switch, right? 544 00:31:51,480 --> 00:31:58,240 And yeah, I'm launching next Wednesday and we'll see how that 545 00:31:58,240 --> 00:31:59,640 goes. I feel like it's the, 546 00:31:59,680 --> 00:32:04,600 everything's exciting for me up until launch and then 'cause 547 00:32:04,600 --> 00:32:06,920 you're always nervous. Will all my systems work right 548 00:32:07,200 --> 00:32:10,680 when I go live? It works in beta, but will it 549 00:32:10,680 --> 00:32:13,040 work out of beta? You know? 550 00:32:14,640 --> 00:32:16,960 Yeah, yeah. Well, the first thing I I like 551 00:32:16,960 --> 00:32:19,520 asking people when I do kind of coaching sessions about 552 00:32:19,520 --> 00:32:22,560 marketing is understanding positioning. 553 00:32:22,600 --> 00:32:24,560 Have you heard the concept of positioning before? 554 00:32:24,920 --> 00:32:28,200 Yeah, for sure. It's like the space that your 555 00:32:28,200 --> 00:32:33,880 brand like the space it occupies in the mind of the consumer and 556 00:32:34,880 --> 00:32:36,440 it obviously can move around and what not. 557 00:32:36,480 --> 00:32:39,960 And there's a very cool book from a lady called April 558 00:32:39,960 --> 00:32:44,520 Dunford, which is called, I think it's Positioning OK. 559 00:32:45,320 --> 00:32:47,640 And I better make a note of this positioning. 560 00:32:48,440 --> 00:32:51,200 Yeah. By April. 561 00:32:52,000 --> 00:32:53,880 Dun. Dunford. 562 00:32:55,080 --> 00:32:58,000 Alright, cool. And it's it's super cool because 563 00:32:58,000 --> 00:33:01,840 she has some pillars that you can quickly review. 564 00:33:01,840 --> 00:33:04,320 It's a book that you can read in a couple of hours. 565 00:33:04,960 --> 00:33:09,960 And the first thing that asks is like, if your product didn't 566 00:33:09,960 --> 00:33:12,000 exist, what would your customers do? 567 00:33:13,240 --> 00:33:16,720 And my understanding of that when I was reading about kill 568 00:33:16,720 --> 00:33:19,680 switch, like I obviously I have two kids. 569 00:33:20,120 --> 00:33:25,400 I feel like the constant burden of what happens if I die and I 570 00:33:25,400 --> 00:33:27,920 haven't even thought about like what happens with all my. 571 00:33:27,920 --> 00:33:30,440 Passwords. It's a dark angle to think of, 572 00:33:30,440 --> 00:33:32,920 but it's also you have to think about it, right? 573 00:33:33,120 --> 00:33:36,080 It's like writing up a Will you think about it? 574 00:33:36,720 --> 00:33:39,120 Yeah, exactly. I mean, I think it's, it's 575 00:33:39,800 --> 00:33:42,120 because of that I think I'm part of your target audience. 576 00:33:42,800 --> 00:33:44,000 Perfect. Yeah, I will. 577 00:33:44,000 --> 00:33:48,200 The problem is so my problem, and sorry to cut you off, my 578 00:33:48,200 --> 00:33:53,480 problem is like niching down the target audience because I've 579 00:33:53,640 --> 00:33:56,560 like, from my perspective, it's like it's for everyone. 580 00:33:56,560 --> 00:33:58,680 For everyone. Exactly. 581 00:33:58,680 --> 00:34:00,800 You know, So like, then who do you target? 582 00:34:02,520 --> 00:34:05,920 Well, that's a a very complex topic in marketing. 583 00:34:05,920 --> 00:34:09,239 There's kind of there's been these studies where with kind of 584 00:34:09,239 --> 00:34:12,360 the explosion of digital advertising, people starting 585 00:34:12,360 --> 00:34:16,480 kind of targeting very broad. There's a couple of good 586 00:34:16,480 --> 00:34:18,800 interesting cases. I don't know, Airbnb started 587 00:34:18,960 --> 00:34:21,159 kind of they removed their performance marketing and 588 00:34:21,159 --> 00:34:23,800 started doing branding and it paid off for them. 589 00:34:24,199 --> 00:34:27,320 But I think the the cool thing about this positioning book is 590 00:34:27,440 --> 00:34:32,600 it says that if you can narrow down and own a category, if it's 591 00:34:32,600 --> 00:34:36,760 niche, it's easier to get kind of conquest that and then start 592 00:34:36,760 --> 00:34:40,840 expanding. So you don't think about it as 593 00:34:40,960 --> 00:34:44,960 I'm narrowing down my market. It's just you're saying this is 594 00:34:44,960 --> 00:34:48,239 the first step that I'm conquering before kind of 595 00:34:48,239 --> 00:34:52,520 expanding to other areas. Yeah, all right. 596 00:34:52,520 --> 00:34:55,120 I got to put this on pause real quick. 597 00:34:55,120 --> 00:34:59,600 And for Mike Hostetler, I'm sorry, I haven't recorded this 598 00:34:59,600 --> 00:35:04,600 yet, but I have to do my little sponsorship for GTO Forum coding 599 00:35:04,600 --> 00:35:08,280 Elixir with AI or building AI into your Elixir apps. 600 00:35:08,520 --> 00:35:11,840 The Elixir AI Collective discord is your community for both. 601 00:35:12,080 --> 00:35:15,840 Link is in the description below and you can go to agent gito dot 602 00:35:15,840 --> 00:35:19,520 XYZ forward slash discord. And it's an awesome Discord 603 00:35:19,520 --> 00:35:23,000 community that he's trying to build around just using Elixir 604 00:35:23,440 --> 00:35:28,440 and taking basically taking LLMS and agents to the next level 605 00:35:28,440 --> 00:35:32,480 because everything on the beam and the ability to spin up 606 00:35:32,480 --> 00:35:35,040 processes is like the perfect fit. 607 00:35:35,040 --> 00:35:38,080 And he's building all that tool. And so go hang out in that 608 00:35:38,080 --> 00:35:43,680 community if you're getting into this LLM agent stuff, it's 609 00:35:43,680 --> 00:35:47,000 pretty cool. I actually want to play around 610 00:35:47,000 --> 00:35:49,240 with Cheeto. I mean, this whole coaching 611 00:35:49,240 --> 00:35:52,040 session that we're doing, I have it like very well parameterized 612 00:35:52,520 --> 00:35:55,880 and I think it's easy to, yeah, I'm going to play around with 613 00:35:55,880 --> 00:35:57,000 that. You should. 614 00:35:57,040 --> 00:36:02,160 It'd be really awesome. I for like elixir mentor, I've 615 00:36:02,160 --> 00:36:05,760 been doing some recruitment stuff on the side as well and I 616 00:36:05,760 --> 00:36:10,520 built like a really it's ghetto now because I I built it quite a 617 00:36:10,520 --> 00:36:13,840 few months ago before things have progressed, but I basically 618 00:36:13,840 --> 00:36:17,120 have like a bunch of like clawed agents that all have different 619 00:36:17,120 --> 00:36:20,920 skills, right? And it's how I did the like 620 00:36:23,400 --> 00:36:26,680 basically the first sweep through take home projects 621 00:36:26,920 --> 00:36:31,200 because like, I don't want to say this, but like 80% of them 622 00:36:31,280 --> 00:36:33,920 are usually kind of trash and they're not worth my time to 623 00:36:33,920 --> 00:36:36,840 even look at. So this kind of knocks out the 624 00:36:36,840 --> 00:36:40,360 80%. And then I have the 20% that I 625 00:36:40,360 --> 00:36:43,360 manually go through, make notes, comments. 626 00:36:43,360 --> 00:36:47,880 But like so it helps like dwindle down my workload and I 627 00:36:47,880 --> 00:36:53,360 want to kind of rewrite that now using Gito and I think it would 628 00:36:53,360 --> 00:36:56,360 be really cool. I think what's cool about that 629 00:36:56,360 --> 00:37:01,400 like if you're not or if you're cutting 80% of applicants, is 630 00:37:01,400 --> 00:37:07,120 that right with Jido in your LLM, you could actually tell 631 00:37:07,120 --> 00:37:09,440 improvement plans and it could be a part of. 632 00:37:10,200 --> 00:37:13,520 Yeah, and like I can still like, so it does like create like 633 00:37:13,520 --> 00:37:16,840 feedback document like I have generate, I generate PDFs and 634 00:37:16,840 --> 00:37:18,400 stuff. So when it's like complete 635 00:37:18,400 --> 00:37:20,120 trash, I give them like good feedback. 636 00:37:20,320 --> 00:37:22,360 And I feel bad. I shouldn't say complete trash, 637 00:37:22,640 --> 00:37:28,000 but like not not the level of what the companies are hiring 638 00:37:28,000 --> 00:37:30,160 for, right. So like I give them good 639 00:37:30,160 --> 00:37:33,600 feedback and I always verify that it's correct feedback. 640 00:37:33,880 --> 00:37:38,160 But that's not like I feel like with like, like Jido agents, 641 00:37:39,280 --> 00:37:42,800 it's really cool 'cause I can like, like I can have like 642 00:37:42,800 --> 00:37:47,640 documentation specialties. So I can be like, this agent is 643 00:37:47,640 --> 00:37:51,600 just Elixir documentation. This is Phoenix documentation 644 00:37:51,960 --> 00:37:54,200 and whatever it may be. And so I can make sure 645 00:37:54,200 --> 00:37:58,200 everything is written to best practices, you know? 646 00:37:59,080 --> 00:38:01,640 Amazing. But going back to the feedback 647 00:38:01,640 --> 00:38:04,840 to of the candidates, I think one of the constant fears that 648 00:38:04,840 --> 00:38:09,800 people have when learning Elixir is will it have job like 649 00:38:09,800 --> 00:38:13,440 available for me? And I, I don't have that problem 650 00:38:13,440 --> 00:38:16,400 as an entrepreneur because like I'm working in marketing and I'm 651 00:38:16,400 --> 00:38:18,680 doing this side job. So I'm programming like my own 652 00:38:18,680 --> 00:38:21,120 company. But I do see a lot of people in 653 00:38:21,120 --> 00:38:26,520 the Elixir community like trying to make their profile more 654 00:38:26,520 --> 00:38:30,480 attractive to the job market. It's hard. 655 00:38:31,840 --> 00:38:34,560 It's marketing yourself, right? Like it's not the easiest. 656 00:38:34,640 --> 00:38:38,360 Thing. Yeah, like, I don't know what I 657 00:38:38,400 --> 00:38:41,120 I just started a YouTube channel and then a podcast. 658 00:38:42,440 --> 00:38:45,280 There you go. Just do that, guys, and then a 659 00:38:46,480 --> 00:38:49,280 couple of years later it'll pay off. 660 00:38:50,280 --> 00:38:54,280 Exactly, Yeah. I do the slow road for 661 00:38:54,280 --> 00:38:58,040 everything. But the fun Rd. as well, you 662 00:38:58,040 --> 00:38:59,200 know. Yeah. 663 00:38:59,760 --> 00:39:01,400 You got to be a lot missing people as well. 664 00:39:01,920 --> 00:39:05,360 I did, I mean, honestly, this is like my favorite thing to do 665 00:39:05,360 --> 00:39:08,960 because I just get to talk to people doing cool things and I 666 00:39:08,960 --> 00:39:13,360 feel like like I like the I've had like a couple guests now and 667 00:39:13,360 --> 00:39:16,880 I've been I mean, I still have like framework people and like, 668 00:39:16,920 --> 00:39:20,360 you know, people building tools that are really cool. 669 00:39:20,640 --> 00:39:25,920 But I think having like the more entrepreneur mind, come on, is 670 00:39:26,080 --> 00:39:28,760 interesting because I get to pick their brains for like all 671 00:39:28,760 --> 00:39:33,080 my weak points because like like what was the hardest part for 672 00:39:33,080 --> 00:39:37,240 launching prende for you? Like was it was it building the 673 00:39:37,360 --> 00:39:43,160 e-commerce site or was it marketing or was it getting 674 00:39:43,160 --> 00:39:47,560 coffee beans? Like there's so much of doped I. 675 00:39:47,800 --> 00:39:51,360 It's I would say there, there if you, if you look at the value 676 00:39:51,360 --> 00:39:55,840 chain of coffee from where it's produced to when it's kind of 677 00:39:55,840 --> 00:40:00,240 bought at the, at the, at the cup, you have a lot of different 678 00:40:00,240 --> 00:40:03,080 intermediate steps and you can be a part of all those steps. 679 00:40:03,080 --> 00:40:06,080 You can produce coffee, you can be a coffee trader like people 680 00:40:06,080 --> 00:40:09,360 only buy and sells containers of coffee which is a very 681 00:40:09,360 --> 00:40:12,640 lucrative. Commodity trading with coffee 682 00:40:12,840 --> 00:40:13,280 bans. Yeah, yeah. 683 00:40:13,920 --> 00:40:15,920 Like if you want to buy a container, I can ship you a 684 00:40:15,920 --> 00:40:20,320 container. We are in that part of the chain 685 00:40:21,040 --> 00:40:28,240 and we started exploring this industry kind of going deep into 686 00:40:28,240 --> 00:40:31,160 a lot of those different stages. So we, we, we have a physical 687 00:40:31,160 --> 00:40:36,000 cafeteria and the business of having a kind of a cafeteria is 688 00:40:36,000 --> 00:40:38,840 different to the business of selling coffee in the website. 689 00:40:39,200 --> 00:40:43,400 And it's different from selling like coffee to like in B2B to, 690 00:40:43,400 --> 00:40:46,680 to another cafeteria. You need to position your brand 691 00:40:46,720 --> 00:40:50,320 in a different way. Like if I'm selling to in my 692 00:40:50,480 --> 00:40:52,720 cafeteria, I need to bring people in. 693 00:40:52,720 --> 00:40:56,720 So the challenge is different than selling in B2BS because you 694 00:40:56,720 --> 00:40:59,800 need to sell that bulk, you need prices and you need to be kind 695 00:40:59,800 --> 00:41:02,520 of on point when when you're delivering like I'm going to 696 00:41:02,520 --> 00:41:05,840 sell you or I'm going to deliver 2 kilos of coffee every Tuesday, 697 00:41:05,880 --> 00:41:07,920 for example. Do you also, do you have a 698 00:41:07,920 --> 00:41:09,720 physical location for a cafe? We do. 699 00:41:10,440 --> 00:41:14,240 We do and I think that's the the most difficult part of the 700 00:41:14,240 --> 00:41:20,720 business because it it forces us to constantly think about ways 701 00:41:21,080 --> 00:41:24,040 to be a part of the culture of people. 702 00:41:24,640 --> 00:41:31,040 So given my brother and I, we train for Iron Man, we do some 703 00:41:31,040 --> 00:41:33,680 Iron Man's. Oh, not, I used to do that. 704 00:41:33,680 --> 00:41:36,760 I haven't done one since 2012. But yeah, I used to. 705 00:41:37,040 --> 00:41:39,680 I used to be super into marathons and triathlons. 706 00:41:40,440 --> 00:41:41,760 It's amazing. It's amazing. 707 00:41:41,760 --> 00:41:45,560 Like I started swimming a couple of years ago and I I would say 708 00:41:45,560 --> 00:41:48,000 it's one of the most interesting sports. 709 00:41:48,520 --> 00:41:50,760 It's it's hard. It is. 710 00:41:51,280 --> 00:41:55,280 I feel like like if you constantly like once you're in 711 00:41:55,320 --> 00:41:59,760 Iron Man shape, if you can keep the training regiments up it, it 712 00:41:59,760 --> 00:42:04,000 makes it a lot easier. But I got, I got a little burned 713 00:42:04,000 --> 00:42:07,560 out because I was doing like 2A days for I don't even know how 714 00:42:07,560 --> 00:42:10,440 many years, but and then I just stopped. 715 00:42:10,520 --> 00:42:12,920 I was like, you know what? I'm just going to do CrossFit, 716 00:42:13,400 --> 00:42:15,920 mountain biking and rock climbing like. 717 00:42:16,560 --> 00:42:17,800 That's perfect. That's perfect. 718 00:42:18,000 --> 00:42:20,000 Yeah. I mean, we also need change, 719 00:42:20,080 --> 00:42:21,120 yeah. We do. 720 00:42:21,160 --> 00:42:23,520 Yeah, Yeah. It's a lot of fun commitments. 721 00:42:24,120 --> 00:42:28,160 My, my problem, I think I, I don't like Rd. cycling enough 722 00:42:28,360 --> 00:42:31,720 and it kind of like burned me out, but like, and I get it. 723 00:42:31,720 --> 00:42:36,720 I get why people love it, but mountain biking is so much more 724 00:42:36,720 --> 00:42:40,120 fun for me, You know, not hitting trees, you know, it's a 725 00:42:40,120 --> 00:42:44,040 little more exciting. I really like the Viking. 726 00:42:44,040 --> 00:42:48,640 Here in Chile, we have a lot of kind of bike lanes and it's very 727 00:42:48,640 --> 00:42:50,880 cool. Like I come biking to the office 728 00:42:50,880 --> 00:42:53,480 and it's I, I like it as a hobby. 729 00:42:53,840 --> 00:42:56,080 Yeah, that's awesome. And it keeps you in shape, 730 00:42:56,120 --> 00:42:57,800 right? Yeah, exactly. 731 00:42:57,960 --> 00:43:03,520 But So what what I'm saying is the hardest part is not focusing 732 00:43:03,520 --> 00:43:06,800 enough. So we have the cafeteria we need 733 00:43:06,800 --> 00:43:09,640 to bring people in. So we are, for example, meeting 734 00:43:09,640 --> 00:43:14,920 with all the clubs that we know that do triathlon and we start, 735 00:43:14,920 --> 00:43:17,280 I don't know, running in the mountain and then we finish in 736 00:43:17,280 --> 00:43:19,760 the cafeteria on a Saturday. That's awesome. 737 00:43:19,800 --> 00:43:22,640 So you started a run club essentially and it brings people 738 00:43:22,640 --> 00:43:27,400 right to your door. Like we, we affiliate with that 739 00:43:27,400 --> 00:43:29,160 do that. That's awesome. 740 00:43:30,520 --> 00:43:33,680 Yeah, I, I do like, I do kind of miss that. 741 00:43:33,680 --> 00:43:38,960 Like when in my marathon days I would always do, I was part of 742 00:43:38,960 --> 00:43:44,680 like a Saturday run club and we would always end at a cafe that 743 00:43:44,680 --> 00:43:46,480 had amazing food and coffee like. 744 00:43:47,360 --> 00:43:48,800 Exactly. That's the idea. 745 00:43:48,800 --> 00:43:50,880 That's the idea. But that that requires energy, 746 00:43:50,920 --> 00:43:55,800 you know, and energy that if you put that energy over there, then 747 00:43:55,800 --> 00:43:59,880 then you're a little bit more burned to kind of get in the 748 00:43:59,880 --> 00:44:02,600 middle of Saturday evening to start coding. 749 00:44:02,640 --> 00:44:07,640 So I would say I would say the most difficult part to answering 750 00:44:07,640 --> 00:44:10,480 your question is not having focus enough. 751 00:44:11,000 --> 00:44:15,160 Yeah, fair enough. I feel like a big question that 752 00:44:15,160 --> 00:44:18,440 I get asked a lot because I do a lot of things and you're doing a 753 00:44:18,440 --> 00:44:21,080 lot of things, right. You're running a side business, 754 00:44:21,080 --> 00:44:23,200 you have a day job, you have a family. 755 00:44:24,600 --> 00:44:27,960 And I get asked a lot too because I have a lot, you know, 756 00:44:27,960 --> 00:44:31,720 I do elixir mentor. I do kill switch now. 757 00:44:31,720 --> 00:44:36,840 I work for Colex And how do you balance your time? 758 00:44:37,040 --> 00:44:39,000 Like how do you set your priorities and how do you 759 00:44:39,000 --> 00:44:44,520 balance your time? Well-being, very mindful, Like I 760 00:44:44,520 --> 00:44:49,280 learned, I learned in the kind of in the pandemic years that if 761 00:44:49,280 --> 00:44:51,560 you don't have a focus on what you're going to be spending your 762 00:44:51,560 --> 00:44:55,520 time in like the year flies by. Yes, it does. 763 00:44:55,920 --> 00:44:58,840 Even when you are, even if you have a plan, the year flies by. 764 00:44:59,480 --> 00:45:00,560 Yeah, exactly. Yeah. 765 00:45:00,560 --> 00:45:04,280 But at least at least if you have a plan, you're more more 766 00:45:04,280 --> 00:45:06,960 mindful of kind of the second that's passive. 767 00:45:07,760 --> 00:45:11,400 And I started kind of a journaling book and I remember I 768 00:45:11,400 --> 00:45:16,640 did an exercise of kind of documenting what the year was in 769 00:45:16,640 --> 00:45:18,280 kind of two sentences or one sentence. 770 00:45:18,480 --> 00:45:24,320 Like 28 was this for me and 2012 was this and so on and so forth. 771 00:45:24,880 --> 00:45:29,000 And then I got to 2023 and I was like, what do I want this year 772 00:45:29,160 --> 00:45:33,600 to be for me? And I, I usually struggle to 773 00:45:33,600 --> 00:45:36,880 balance my time because I have a bunch of different hobbies. 774 00:45:37,120 --> 00:45:40,720 I like to play piano and guitar and kind of run and swim and 775 00:45:40,720 --> 00:45:43,920 kind of being with my family. And I like to do barbecues and 776 00:45:43,920 --> 00:45:46,600 kind of drink some wine with my brother and so on and so forth. 777 00:45:47,320 --> 00:45:50,400 And I, I do need to kind of prioritize too. 778 00:45:51,320 --> 00:45:56,000 But one thing that took the anxiety away is that I have some 779 00:45:56,000 --> 00:46:00,440 goals for the year and I can collapse to this is the goal for 780 00:46:00,440 --> 00:46:03,280 this month. And I have goals that are longer 781 00:46:03,280 --> 00:46:05,880 term, like this is the decade where I'm going to be, I don't 782 00:46:05,880 --> 00:46:10,000 know, launching one song that I can sing in piano, for example, 783 00:46:10,640 --> 00:46:12,400 and that takes the outside your way. 784 00:46:13,120 --> 00:46:16,040 I need to be better at writing my goals down. 785 00:46:16,080 --> 00:46:20,080 I so like. I use Obsidian for all, like my 786 00:46:20,080 --> 00:46:23,840 notes and stuff, and I created a daily template that I haven't 787 00:46:23,840 --> 00:46:28,080 started using, but it's more like a bullet like, but I have 788 00:46:28,080 --> 00:46:31,760 that like, I know I want to do it now it's, you know, doing it, 789 00:46:32,160 --> 00:46:36,440 But I, I want, I've been trying to do like a bullet point daily 790 00:46:36,440 --> 00:46:39,400 journal, but like my daily goals, what I accomplished and 791 00:46:39,400 --> 00:46:42,600 just like a quick thing like where I what I want to 792 00:46:42,600 --> 00:46:44,920 accomplish today, what I ended up accomplishing. 793 00:46:44,920 --> 00:46:48,960 And then, you know, just do that daily and then like I like the 794 00:46:49,520 --> 00:46:53,440 like do the year and the month and then have your micro points 795 00:46:54,000 --> 00:46:56,840 to those two. But yeah, it's good to do 'cause 796 00:46:56,840 --> 00:47:00,200 like right now, like I'm pretty good at like I keep everything 797 00:47:00,200 --> 00:47:04,120 up here, which probably isn't the best, but like I'm very like 798 00:47:04,120 --> 00:47:08,720 self motivated. So I'm always moving forward and 799 00:47:09,720 --> 00:47:14,640 I my answer or like when I, if I answered that question for like, 800 00:47:14,920 --> 00:47:18,400 how do I balance my schedule? I just tell people that they're 801 00:47:18,400 --> 00:47:21,720 probably wasting a lot of time because like, even though like 802 00:47:21,720 --> 00:47:25,480 I'm doing a lot, I still have a lot of time to be lazy and like 803 00:47:25,480 --> 00:47:29,120 enjoy myself. So if I even wanted to do more, 804 00:47:29,120 --> 00:47:33,120 I could. So like, like after, you know, 805 00:47:33,120 --> 00:47:37,040 after my day job every day, I, I'm working a couple hours every 806 00:47:37,040 --> 00:47:41,400 evening on my projects, you know, and you have to just like 807 00:47:43,280 --> 00:47:46,880 don't waste your time watching, binge watching Netflix. 808 00:47:46,880 --> 00:47:49,880 Like look at all the things you waste your time doing and just 809 00:47:49,880 --> 00:47:52,160 stop doing those and be productive. 810 00:47:53,200 --> 00:47:56,720 Yeah, well, my wife did a training in something called the 811 00:47:56,720 --> 00:48:01,400 Flow Research Collective and it's a very cool company that 812 00:48:01,400 --> 00:48:03,080 teaches people how to go into flow. 813 00:48:03,560 --> 00:48:07,200 And I remember one of the the kind of challenges was remove 814 00:48:07,200 --> 00:48:11,400 the blockers like turn off your notifications in your phone like 815 00:48:12,040 --> 00:48:13,640 my. Phone does not do any 816 00:48:13,640 --> 00:48:16,680 notifications. Like I look at it enough, I'll 817 00:48:16,680 --> 00:48:19,440 see the batch and I can answer it when I have time, you know? 818 00:48:20,600 --> 00:48:24,280 Any like when I watch the phone and I have some notification 819 00:48:24,280 --> 00:48:28,000 popping up like I get like suck into it and then. 820 00:48:28,080 --> 00:48:30,680 Yeah, it's very disappointing. Half an hour passed by Super 821 00:48:30,840 --> 00:48:34,120 Super and. I'll find myself just like 822 00:48:34,160 --> 00:48:38,160 opening Instagram or X and I'm like, no, I gotta stop because 823 00:48:38,160 --> 00:48:40,680 if I do that, I'm going to be in it for 30 minutes. 824 00:48:40,960 --> 00:48:42,640 So you're like close it, close it. 825 00:48:42,640 --> 00:48:46,080 I open it and close it because it's like like why am I doing 826 00:48:46,080 --> 00:48:48,120 this to myself? Yeah. 827 00:48:48,120 --> 00:48:50,600 So if, but if you look at the time and you say I'm going to be 828 00:48:50,600 --> 00:48:53,840 active like for half an hour on, I don't know, LinkedIn, which is 829 00:48:53,840 --> 00:48:56,480 the social media that I use for doing marketing stuff, Yeah, 830 00:48:57,640 --> 00:49:01,480 it's easier. You do that for prende LinkedIn. 831 00:49:01,960 --> 00:49:06,680 No, I do it like for so the advertising technology kind of 832 00:49:06,680 --> 00:49:11,360 it's a very subject matter expert type of job and there was 833 00:49:12,400 --> 00:49:16,280 with the GDPR kind of do you remember the Cambridge Analytica 834 00:49:16,400 --> 00:49:20,920 scandal where Facebook there was a, a company called Cambridge 835 00:49:20,920 --> 00:49:24,520 Analytica that kind of harvested out a, a lot of data that 836 00:49:24,520 --> 00:49:27,320 Facebook provided. Oh yeah, I do remember that, 837 00:49:27,680 --> 00:49:28,200 Yeah. Yeah. 838 00:49:28,200 --> 00:49:30,400 And then they did it for political targeting. 839 00:49:31,240 --> 00:49:35,200 That was kind of the stone that started kind of rolling down and 840 00:49:35,360 --> 00:49:38,640 created a snowball. And then GDPR happened and 841 00:49:38,920 --> 00:49:42,600 companies like Google, Facebook and the big companies that kind 842 00:49:42,600 --> 00:49:47,120 of supports the advertising world removed some identifiers 843 00:49:47,400 --> 00:49:51,680 that were stored in a cookie. You know, and for years like 844 00:49:51,680 --> 00:49:57,000 2020 to 20, early 2025, Google said that they were removing the 845 00:49:57,000 --> 00:50:00,320 cookies like from Google Chrome, the advertising cookies. 846 00:50:01,240 --> 00:50:06,440 And in March last year, they say, well, like we're not going. 847 00:50:06,440 --> 00:50:08,280 To take it into our profits too much. 848 00:50:09,200 --> 00:50:10,120 Exactly. Yeah. 849 00:50:10,440 --> 00:50:16,120 So it, I would say it has taken, taken a lot of turns and for a 850 00:50:16,120 --> 00:50:19,680 marketer today, it's, it's very hard to know if you're targeting 851 00:50:19,680 --> 00:50:23,360 your intended audience because like, I don't know, Safari 852 00:50:23,360 --> 00:50:26,160 doesn't use cookies, Firefox doesn't use advertising cookies 853 00:50:26,520 --> 00:50:30,600 and Opera and Brave and there's a bunch of different browsers 854 00:50:30,600 --> 00:50:32,640 that they don't use advertising cookies. 855 00:50:33,720 --> 00:50:36,000 So if your target audience is using one of those phones, 856 00:50:37,000 --> 00:50:40,120 you're maybe not engaging with them with your ads. 857 00:50:41,520 --> 00:50:44,560 It's a very specific thing. It's kind of don't waste your 858 00:50:44,560 --> 00:50:46,240 advertising budget type of thing. 859 00:50:46,720 --> 00:50:51,280 And I like to keep, like, be active on it because it's, you 860 00:50:51,280 --> 00:50:54,640 know, my day-to-day job. Yeah, that makes sense. 861 00:50:55,640 --> 00:50:59,280 What's your go to advertising styles for La Prende? 862 00:51:00,840 --> 00:51:03,520 Well, we do a lot of Instagram and. 863 00:51:04,560 --> 00:51:08,960 Paid ads or just post in. Paid ads, no, I don't have any 864 00:51:09,000 --> 00:51:13,160 posting, but it doesn't hurt to kind of be in front of more 865 00:51:13,160 --> 00:51:15,600 people. We haven't really exploded the 866 00:51:15,600 --> 00:51:19,960 marketing budget yet. We are kind of in the process of 867 00:51:19,960 --> 00:51:24,880 understanding what's easy for us to produce in terms of content 868 00:51:25,480 --> 00:51:29,720 and we are learning that before scaling it up. 869 00:51:30,280 --> 00:51:35,680 Yeah, that makes sense. I feel like making the media is 870 00:51:35,680 --> 00:51:37,840 the hard part, the content creation. 871 00:51:37,840 --> 00:51:42,160 Well, it's so the because of this technology changes, there 872 00:51:42,160 --> 00:51:46,600 are constant changes in the in how the platform decides where 873 00:51:46,600 --> 00:51:48,600 to show your ad and who to show your ad to. 874 00:51:50,160 --> 00:51:55,400 And right now the the big companies are prioritizing like 875 00:51:55,920 --> 00:51:59,440 the variety of content. So if I want to launch a 876 00:51:59,440 --> 00:52:03,600 subscription, I'm going to have a video like speaking to the 877 00:52:03,600 --> 00:52:06,200 camera and saying, hey, we're launching subscriptions and you 878 00:52:06,200 --> 00:52:09,120 know, now you can pick your roaster and you're going to have 879 00:52:09,120 --> 00:52:12,080 new kind of beans every month and whatever. 880 00:52:12,840 --> 00:52:15,240 But then I have another one. Oh no, go ahead and finish. 881 00:52:15,480 --> 00:52:16,960 Sorry, no, go ahead. I have it in. 882 00:52:16,960 --> 00:52:19,640 I was. Going to say, I'm curious, do 883 00:52:19,640 --> 00:52:25,200 you find that like the editing quality matters or is like 884 00:52:25,200 --> 00:52:28,320 turning the camera on and doing a selfie video talking about a 885 00:52:28,320 --> 00:52:30,600 product good? You need variety, you need 886 00:52:30,600 --> 00:52:33,080 variety, you need to have low quality videos, and you need to 887 00:52:33,080 --> 00:52:34,720 have high quality videos. Interesting. 888 00:52:34,720 --> 00:52:38,520 And and then you need to see which one of them kind of took 889 00:52:38,520 --> 00:52:41,680 off. And it's good that you can kind 890 00:52:41,680 --> 00:52:44,880 of copy a lot of things that others have already done and 891 00:52:44,880 --> 00:52:48,400 kind of, you know, it's working like you have food a bunch of 892 00:52:48,400 --> 00:52:51,320 different ways to kind of perfect it. 893 00:52:51,320 --> 00:52:54,960 But in I so I started a TikTok channel like myself. 894 00:52:54,960 --> 00:53:00,440 I bought a gaming computer that I have for like the, it's the 895 00:53:00,440 --> 00:53:04,680 server of the company where we store all the media and I used 896 00:53:05,120 --> 00:53:08,240 proc smokes and I started kind of creating containers and 897 00:53:08,600 --> 00:53:10,960 networking and things like that. Super cool. 898 00:53:11,320 --> 00:53:16,120 And I started kind of recording it TikTok and it took off and 899 00:53:16,120 --> 00:53:18,160 it's, it has a lot more views than what I'm doing with the 900 00:53:18,160 --> 00:53:21,120 coffee. So that's what I'm saying, yeah, 901 00:53:21,120 --> 00:53:26,040 variety, you know, you need to have like create content until 902 00:53:26,040 --> 00:53:29,160 you see something hits and kind of use it to your advantage. 903 00:53:29,520 --> 00:53:33,720 Yeah, that's the hard part is I don't want to do any of that and 904 00:53:33,720 --> 00:53:37,000 I know I have. To well, but you can outsource 905 00:53:37,000 --> 00:53:38,880 it. I mean, if you're if you're good 906 00:53:39,080 --> 00:53:43,280 enough recording and you have kind of in similar to this lady 907 00:53:43,280 --> 00:53:48,120 that kind of did the video, you have some kind of people that 908 00:53:48,120 --> 00:53:50,760 are more I don't know. We have a member in the team 909 00:53:50,760 --> 00:53:54,920 that she's 25 years old and she's like native on this thing. 910 00:53:55,000 --> 00:53:58,240 I'm 38. So I feel like even though we 911 00:53:58,240 --> 00:54:01,280 are close in age, we have a gap and it's. 912 00:54:01,560 --> 00:54:03,320 No, there's a big difference between that. 913 00:54:03,360 --> 00:54:09,160 Well, like 10 years, you know, like, just like when we grew up, 914 00:54:09,320 --> 00:54:13,960 when we grew up, say I'm older than you, so don't feel, don't 915 00:54:13,960 --> 00:54:15,200 feel bad. You're young. 916 00:54:16,240 --> 00:54:21,600 Yeah. But it's just like the like the 917 00:54:21,600 --> 00:54:25,000 culture we grew up in is very different 10 years apart, you 918 00:54:25,000 --> 00:54:29,680 know, like our childhood cartoons versus like 25 year old 919 00:54:29,680 --> 00:54:31,600 childhood cartoons are very different things. 920 00:54:32,400 --> 00:54:34,280 Absolutely. And that that's why, for 921 00:54:34,280 --> 00:54:38,320 example, I have like, what brings me energy and joy is to 922 00:54:38,320 --> 00:54:40,200 play around with the server, right? 923 00:54:40,640 --> 00:54:43,960 I, I don't get a lot of energy like creating a video for social 924 00:54:43,960 --> 00:54:48,360 media, but I can record myself and I give it to her and she, 925 00:54:48,600 --> 00:54:52,160 that's all the hard work. So I was having a team that you 926 00:54:52,160 --> 00:54:55,680 can leverage and lean on. It's a fundamental curse. 927 00:54:55,840 --> 00:54:58,640 Yeah, yeah, I'm fine with like just recording. 928 00:54:58,800 --> 00:55:02,040 Maybe that's what I need to do. Just I just need my editor and a 929 00:55:02,080 --> 00:55:06,520 social media expert. Exactly, Yeah. 930 00:55:07,720 --> 00:55:10,000 Maybe both? Like one person that does all of 931 00:55:10,000 --> 00:55:15,240 that would be ideal, right? Well, and I have to our previous 932 00:55:15,280 --> 00:55:18,800 video conversation and similar to your thing about kind of the 933 00:55:19,400 --> 00:55:22,760 job postings where you filter out and connect with and 934 00:55:22,760 --> 00:55:25,120 everything. I have already like 10 different 935 00:55:26,160 --> 00:55:31,040 like agents created that I like. I'm still not in the automation 936 00:55:31,040 --> 00:55:33,760 part. When I have like when I need to 937 00:55:33,760 --> 00:55:36,920 write a brief for them, I start writing down what I have in my 938 00:55:36,920 --> 00:55:40,600 mind and I copy one of the agents and say kind of and act 939 00:55:40,600 --> 00:55:43,600 as this agent and this is your role and this is your input and 940 00:55:43,600 --> 00:55:46,520 your output. And then I get something that I 941 00:55:46,680 --> 00:55:49,080 kind of share more easily and it's well structured. 942 00:55:49,160 --> 00:55:52,560 And I have some for creating social media video and another 943 00:55:52,560 --> 00:55:57,240 for understanding like the culture of some topic and it's 944 00:55:57,240 --> 00:55:59,000 kind of so on and so forth. Nice. 945 00:55:59,000 --> 00:56:01,840 OK. When, like you're saying, create 946 00:56:01,840 --> 00:56:06,840 a social media video, is it more like a description of what the 947 00:56:06,840 --> 00:56:09,760 video should be or are you actually editing video? 948 00:56:10,400 --> 00:56:12,440 No actually creating the script of the video. 949 00:56:12,480 --> 00:56:13,960 OK, gotcha. Yeah, nice. 950 00:56:14,520 --> 00:56:16,360 Yeah, that's a good idea. I like that. 951 00:56:17,560 --> 00:56:20,320 Yeah, it's a guideline. I mean, you can have because 952 00:56:20,360 --> 00:56:23,520 like I can create a subscription like myself just talking to the 953 00:56:23,520 --> 00:56:25,600 video like. So it's organic enough. 954 00:56:26,080 --> 00:56:29,840 But if you have a previous thought about it and you created 955 00:56:29,840 --> 00:56:33,760 a script, it's easier to kind of keep to the content that you 956 00:56:33,760 --> 00:56:37,600 want to produce. Yeah, it's very easy to ramble. 957 00:56:37,680 --> 00:56:39,880 As everyone that watches this podcast knows. 958 00:56:41,520 --> 00:56:44,240 I always, always go down rambling rabbit holes with my 959 00:56:44,240 --> 00:56:46,640 guests. Yeah, but in that conversation, 960 00:56:46,640 --> 00:56:49,880 it's fun, you know, if you're watching it now and rambling. 961 00:56:54,080 --> 00:57:00,400 The net, yeah, back to just time, right? 962 00:57:00,520 --> 00:57:04,680 Time is our most valuable asset. When do you decide that you're 963 00:57:04,680 --> 00:57:07,840 writing a new feature on your e-commerce, implementing 964 00:57:07,840 --> 00:57:12,200 something or focusing on content creation or marketing? 965 00:57:12,560 --> 00:57:14,960 Like what? What drives that? 966 00:57:15,200 --> 00:57:18,520 And then what does your brother, your partner do? 967 00:57:20,200 --> 00:57:23,040 Does he fill in any gaps there with marketing and content? 968 00:57:23,200 --> 00:57:28,360 Yeah, he's full time working on. So we we are a family business. 969 00:57:29,880 --> 00:57:32,400 One of the companies that we have is spending Cafe, the other 970 00:57:32,400 --> 00:57:34,680 companies called Colabot, whichever at this offices. 971 00:57:35,320 --> 00:57:39,320 And he given that that he's a lawyer, he is the CEO and he 972 00:57:39,320 --> 00:57:44,760 offers legal services. And the kind of what what the 973 00:57:44,760 --> 00:57:49,240 company does is they take companies for example in Brazil 974 00:57:49,240 --> 00:57:53,680 that wants to expand and through his legal services and business 975 00:57:53,680 --> 00:57:57,760 services, he offers kind of the expansion and growth. 976 00:57:58,640 --> 00:58:02,840 And so he's the CEO and kind of Brende Cafe is one of the 977 00:58:02,840 --> 00:58:09,360 companies that are the how to say it, the way to show that the 978 00:58:09,360 --> 00:58:12,960 methodology works, you know? Yeah, yeah, I like. 979 00:58:12,960 --> 00:58:16,880 That it's like, it's like part of your best portfolio, you know 980 00:58:16,880 --> 00:58:19,400 it's. Like proven, you're walking the 981 00:58:19,440 --> 00:58:21,520 walk with your own company using the. 982 00:58:21,520 --> 00:58:22,120 Same. There you go. 983 00:58:22,360 --> 00:58:25,000 I like it. So he's the CEO and we have a 984 00:58:25,000 --> 00:58:27,720 bunch of team members. We have two at least your 985 00:58:27,720 --> 00:58:31,320 developers as well. So my involvement in it is more 986 00:58:31,320 --> 00:58:36,280 like architectural, I would say. Like I go into GitHub and I 987 00:58:36,280 --> 00:58:41,000 create like the issues. And more often than not, my 988 00:58:41,000 --> 00:58:43,400 brother is the one saying, hey, we need to launch this and that 989 00:58:43,400 --> 00:58:45,840 and he's kind of overseeing the business as a whole. 990 00:58:46,440 --> 00:58:52,040 And so we prioritize with the 2 developers like what to build 991 00:58:52,400 --> 00:58:56,840 and then they are proficient enough and autonomous enough to 992 00:58:57,520 --> 00:58:59,320 actually do the work. That's great. 993 00:58:59,320 --> 00:59:02,960 You're keep you have enough work to keep keep 2 developers busy. 994 00:59:03,840 --> 00:59:05,240 Yeah, Yeah, that's awesome. Very cool. 995 00:59:05,400 --> 00:59:08,800 Yeah, because because they they work with my brother in 996 00:59:08,840 --> 00:59:13,080 collabor. So like I'm helping them focus 997 00:59:13,080 --> 00:59:16,920 on what we need to build on Prende and whenever we they are 998 00:59:17,000 --> 00:59:21,040 out of time because they're focusing on collabor, I kind of 999 00:59:21,520 --> 00:59:23,960 go in the night. You fill in the gaps a little 1000 00:59:23,960 --> 00:59:25,960 bit. It's it's what it like so. 1001 00:59:26,400 --> 00:59:28,400 Yeah, what's what's your end goal? 1002 00:59:28,400 --> 00:59:33,400 Is your end goal to do like that the prende and that stuff full 1003 00:59:33,400 --> 00:59:36,360 time or do you like having having? 1004 00:59:36,360 --> 00:59:37,360 The. I don't think so. 1005 00:59:37,960 --> 00:59:39,200 Yeah, yeah, yeah, I don't think so. 1006 00:59:39,200 --> 00:59:41,560 I think I think I really like the coffee business. 1007 00:59:43,000 --> 00:59:46,440 It fills me with energy and. But if I have. 1008 00:59:46,600 --> 00:59:48,520 Literally, it fills you with energy, right? 1009 00:59:48,600 --> 00:59:51,760 Exactly. But if I if I kind of think 1010 00:59:51,760 --> 00:59:56,640 about 3 or 4 years ahead, what I really like is Elixir. 1011 00:59:56,920 --> 01:00:01,520 So after this kind of first check that I have in my life 1012 01:00:01,560 --> 01:00:05,080 like I have a business in Elixir, I want to Start learning 1013 01:00:05,080 --> 01:00:10,280 nerves and it would be amazing to create the first like coffee 1014 01:00:10,280 --> 01:00:13,480 machine. Like in nerves, like, I don't 1015 01:00:13,480 --> 01:00:15,400 know enough. Yeah, I don't know. 1016 01:00:15,400 --> 01:00:17,320 I don't have electronics, but this is the year that I'm gonna 1017 01:00:17,320 --> 01:00:18,760 learn electronics. There you go. 1018 01:00:18,840 --> 01:00:23,320 I have a cool little like fully automatic espresso machine and 1019 01:00:23,320 --> 01:00:25,200 it's the best thing I've ever bought, you know? 1020 01:00:27,160 --> 01:00:29,520 And it's not powered by Alicia. Not yet, no. 1021 01:00:30,280 --> 01:00:31,160 Not yet. Yeah. 1022 01:00:31,160 --> 01:00:34,640 I'm waiting for your for you to build 1 for me. 1023 01:00:35,560 --> 01:00:37,840 So that would be like a long term type of thing. 1024 01:00:37,840 --> 01:00:39,560 I would like to kind of. That's cool. 1025 01:00:40,400 --> 01:00:45,840 There is something cool about the like IoT, the physical end 1026 01:00:45,880 --> 01:00:48,840 of products with programming. I do miss that. 1027 01:00:48,840 --> 01:00:52,680 Like in a different life I did a lot of manufacturing automation 1028 01:00:53,240 --> 01:00:56,520 and bringing it to like a microcontroller level would be a 1029 01:00:56,520 --> 01:00:59,040 lot of fun. Amazing. 1030 01:00:59,040 --> 01:01:02,840 Yeah, we have a like a in the cafeteria. 1031 01:01:02,880 --> 01:01:05,760 In a couple of weeks, we're going to have an event where 1032 01:01:06,960 --> 01:01:12,040 Camilo the the the CL Celauser. I forgot this Nick. 1033 01:01:13,640 --> 01:01:16,040 YTCL Source. I think so, yeah. 1034 01:01:16,080 --> 01:01:20,080 CL Source. So he is a professor in a 1035 01:01:20,080 --> 01:01:22,880 university and he teaches electronics. 1036 01:01:23,680 --> 01:01:26,080 And Elixir is one of the few universities in Chile that 1037 01:01:26,080 --> 01:01:28,320 teaches Elixir. So kudos to him. 1038 01:01:28,760 --> 01:01:32,480 And he created a blueprint for creating like, a little 1039 01:01:32,480 --> 01:01:36,560 gladiator. Like, you buy a car and you put 1040 01:01:36,560 --> 01:01:41,000 inside like some servos and you start kind of poking the balloon 1041 01:01:41,000 --> 01:01:45,240 of the other car. And we're going to have a fight 1042 01:01:45,400 --> 01:01:47,000 in the cafeteria in a couple of weeks. 1043 01:01:47,320 --> 01:01:49,160 That's awesome. I love that it's. 1044 01:01:49,160 --> 01:01:51,480 Like I'm giving my clothes in the IoT portal. 1045 01:01:52,120 --> 01:01:55,880 It's like what what do I don't know. 1046 01:01:56,480 --> 01:01:58,440 I don't know if this was just AUS thing but do you ever 1047 01:01:58,440 --> 01:02:01,480 remember battle bots? BattleBots. 1048 01:02:01,480 --> 01:02:03,840 No. Oh my gosh I think it still 1049 01:02:03,840 --> 01:02:06,760 exists but I don't like watch TV really anymore. 1050 01:02:07,000 --> 01:02:09,120 It was the coolest show. These guys would just build 1051 01:02:09,120 --> 01:02:12,640 robotics that are made to destroy each other and so like 1052 01:02:12,640 --> 01:02:16,040 whichever one was left standing and moving would win the fight. 1053 01:02:16,520 --> 01:02:18,520 And it. Was it was so cool? 1054 01:02:18,520 --> 01:02:20,560 Yeah. Like they'll have like spinning 1055 01:02:20,560 --> 01:02:25,000 saw blades and things and like crazy shit and just tear tear 1056 01:02:25,000 --> 01:02:28,280 the other robot apart. Amazing. 1057 01:02:28,360 --> 01:02:31,840 Yeah, this is the I would say 3 levels down or 10 levels down, 1058 01:02:31,920 --> 01:02:33,120 but. But you're getting there. 1059 01:02:33,120 --> 01:02:35,840 You're gonna have to it'll you'll have to step it up 1060 01:02:35,840 --> 01:02:37,680 eventually, but that's still cool. 1061 01:02:37,680 --> 01:02:40,920 Like pop, pop in the balloon and controlling the car. 1062 01:02:40,920 --> 01:02:43,960 I love, I love that. And we were just discussing a 1063 01:02:43,960 --> 01:02:49,880 couple of days ago how Atom VM can be compiled in an ESP 32. 1064 01:02:50,560 --> 01:02:56,040 And you know, you can use Elixir in ESP, so yeah, that's cool. 1065 01:02:56,640 --> 01:02:58,840 Yeah, that is really cool. Yeah. 1066 01:02:58,840 --> 01:03:04,520 You got your own. Yeah, fully embedded Beam VM. 1067 01:03:04,520 --> 01:03:06,120 Yeah. Yeah, Yeah, yeah. 1068 01:03:06,600 --> 01:03:11,680 So I would say that's that's the goal, keep learning, continue 1069 01:03:11,760 --> 01:03:14,760 kind of understanding all the things that Elixir can provide. 1070 01:03:15,120 --> 01:03:19,000 I would love to kind of dip my toes as well in, in AI and ML 1071 01:03:20,280 --> 01:03:24,520 with Jido or like orchestrating or even GO-1 level deeper like 1072 01:03:24,640 --> 01:03:28,280 using Bumble D and kind of creating a local model. 1073 01:03:28,280 --> 01:03:32,400 And I would say it's a for me, it's still a year of exploration 1074 01:03:32,400 --> 01:03:35,720 and kind of getting a better grasp of what the language can 1075 01:03:35,720 --> 01:03:38,400 provide for me as a business. Yeah, for sure, Yeah. 1076 01:03:38,440 --> 01:03:41,120 My goal is to get a little more involved with actually writing, 1077 01:03:41,520 --> 01:03:46,800 like, agent code and using Jido, but I have a long ways to go to 1078 01:03:46,800 --> 01:03:49,480 learn. But I feel like there's like so 1079 01:03:49,480 --> 01:03:52,840 much potential there and like just seeing what people are 1080 01:03:52,840 --> 01:03:55,360 doing already in the Elixir community is so impressive. 1081 01:03:56,960 --> 01:04:00,200 Absolutely, absolutely. And I, I saw that like last 1082 01:04:00,200 --> 01:04:02,640 week, there's a library called Rufus. 1083 01:04:03,080 --> 01:04:07,160 And what it does is it helps you run Cloud code in a loop. 1084 01:04:07,800 --> 01:04:12,080 And some people are kind of creating a specification and 1085 01:04:12,240 --> 01:04:14,880 getting the thing running at night and next day they have an 1086 01:04:14,880 --> 01:04:18,280 MP. Is that the the wealth, the 1087 01:04:18,280 --> 01:04:20,160 Ralph Wiggum? Is that what you mean? 1088 01:04:20,720 --> 01:04:23,840 Or is it just another? One I know, maybe that's the 1089 01:04:23,840 --> 01:04:25,960 one. Yeah, yeah. 1090 01:04:26,000 --> 01:04:28,960 And I I saw like, I haven't really dug into this, but I know 1091 01:04:28,960 --> 01:04:33,000 like, MM Hostetler's got a big project called like wreck it and 1092 01:04:33,360 --> 01:04:35,760 it, it looks fascinating. I need to make time. 1093 01:04:35,760 --> 01:04:38,240 I need this is the problem with time, guys. 1094 01:04:39,040 --> 01:04:42,960 You got to just, I don't know, like my focus has just been my 1095 01:04:42,960 --> 01:04:46,840 day job and then getting kill switch out the door at night. 1096 01:04:47,680 --> 01:04:50,880 So one thing at a time I guess. Yeah, yeah, yeah. 1097 01:04:50,960 --> 01:04:52,200 So you're launching this week then? 1098 01:04:52,800 --> 01:04:56,680 Yeah, I'm going to launch on Wednesday, so January 28th. 1099 01:04:57,760 --> 01:05:01,480 Amazing. I know I got, I got a lot to do 1100 01:05:01,480 --> 01:05:04,200 before then, but I got to just pull the trigger. 1101 01:05:04,200 --> 01:05:06,520 Otherwise I'll just like, stay in beta testing forever, you 1102 01:05:06,520 --> 01:05:08,400 know? Exactly, exactly. 1103 01:05:08,440 --> 01:05:13,720 And you have a like a queue list of people who are kind of 1104 01:05:13,720 --> 01:05:15,280 joining already. Yeah. 1105 01:05:15,280 --> 01:05:19,600 So like I have let me pull up my my numbers. 1106 01:05:19,640 --> 01:05:23,840 I forget right now I think I have like 18 users, which is 1107 01:05:23,840 --> 01:05:29,760 pretty cool. 18 beta test users. Where's my dashboard? 1108 01:05:29,880 --> 01:05:32,800 Yeah, I have 18 -, 1 'cause I'm one of them. 1109 01:05:32,800 --> 01:05:35,680 So 17 beta users. OK, amazing. 1110 01:05:35,680 --> 01:05:39,760 Yeah. Yeah, but like, honestly, I've 1111 01:05:39,760 --> 01:05:45,560 had a lot of awesome feedback. People don't really give you 1112 01:05:45,560 --> 01:05:47,920 feedback the way you would expect them to, right? 1113 01:05:47,920 --> 01:05:49,600 Like, because it's not their baby. 1114 01:05:49,840 --> 01:05:53,160 But like, I have a handful of beta users that have been like, 1115 01:05:53,720 --> 01:05:56,160 amazing. So I'm very grateful for them. 1116 01:05:57,520 --> 01:06:00,560 That's cool, that's cool. So I think it's cool. 1117 01:06:00,560 --> 01:06:03,360 Everything seems really stable and everything's working. 1118 01:06:03,360 --> 01:06:06,240 So it's it's, it's, it's ready to go. 1119 01:06:07,040 --> 01:06:08,560 And what are you using to automate? 1120 01:06:08,560 --> 01:06:11,320 Like sending the emails if somebody doesn't like log in. 1121 01:06:12,480 --> 01:06:17,680 Inside scheduled Oban Oban jobs. Yeah, yeah. 1122 01:06:18,280 --> 01:06:21,920 And at first, like, at first I was and then like talking to 1123 01:06:21,920 --> 01:06:25,640 other people about what I was doing, at first I was running 1124 01:06:25,640 --> 01:06:31,280 like workers that would just, you know, query my database 1125 01:06:31,280 --> 01:06:35,440 every 15 minutes and if it was with it, if it was expired, it 1126 01:06:35,440 --> 01:06:37,480 would launch, you know, notifications or whatever. 1127 01:06:38,120 --> 01:06:42,040 And then talking to other engineers, I was like, yeah, 1128 01:06:42,040 --> 01:06:45,720 there's definitely like you could hit a point of not being 1129 01:06:45,720 --> 01:06:49,320 able to get through your batches within your 15 minute window. 1130 01:06:49,640 --> 01:06:52,360 So it's not consistent. And then, you know, you could 1131 01:06:52,360 --> 01:06:56,400 have a kill switch trigger or a deadman switch trigger and it 1132 01:06:56,400 --> 01:06:58,880 might be 15 minutes late. So nothing was like super 1133 01:06:58,880 --> 01:07:00,880 precise. So I didn't like that. 1134 01:07:01,120 --> 01:07:05,160 And then I ended up just doing OO band jobs, scheduled O band 1135 01:07:05,160 --> 01:07:07,480 jobs. So now like when you check in, 1136 01:07:07,520 --> 01:07:10,280 it just reschedules them all and cancels the old one. 1137 01:07:10,840 --> 01:07:13,560 And I think it's a pretty solid, solid system. 1138 01:07:14,000 --> 01:07:15,760 Cool, I haven't tried that one yet. 1139 01:07:16,360 --> 01:07:19,280 I haven't had oh. Dude I love it, it's such a good 1140 01:07:19,280 --> 01:07:21,480 library. Cool. 1141 01:07:21,520 --> 01:07:23,640 Yeah, it's so. Easy. 1142 01:07:23,680 --> 01:07:26,040 Like yeah, I highly recommend it. 1143 01:07:26,080 --> 01:07:29,560 Go use it. I have it on my on my kind of 1144 01:07:30,800 --> 01:07:34,360 bucket of things to do. Yeah, move that one to the top. 1145 01:07:34,360 --> 01:07:35,520 It's pretty good. You'll. 1146 01:07:35,840 --> 01:07:36,360 Love it. OK. 1147 01:07:36,880 --> 01:07:39,720 Yeah, I'll take it. Because it just like if you have 1148 01:07:39,720 --> 01:07:44,440 any Genservers or processes, just if you have to code in your 1149 01:07:44,440 --> 01:07:49,400 own like retry solutions and like how to like handle failures 1150 01:07:49,400 --> 01:07:51,400 and things, it's just like already there. 1151 01:07:51,400 --> 01:07:53,200 Like they did all the hard work, you know? 1152 01:07:54,480 --> 01:07:57,320 That's cool, yeah. I think I can use that. 1153 01:07:57,520 --> 01:08:00,080 I think I can use that with the kind of the payment subscription 1154 01:08:00,080 --> 01:08:05,080 because somebody can unsubscribe in the in the kind of in their 1155 01:08:05,080 --> 01:08:07,520 account in Mercado barrel like the equivalent of Stripe. 1156 01:08:08,160 --> 01:08:11,680 And even though I have a webhook, sometimes the webhook 1157 01:08:11,800 --> 01:08:14,480 does not connect, not sure why. And I don't get the update. 1158 01:08:14,600 --> 01:08:18,600 So what I'm doing right now is I'm querying like that API on a 1159 01:08:18,600 --> 01:08:20,800 daily basis and identifying kind of the status. 1160 01:08:20,920 --> 01:08:23,000 So you're like truing up data once a day? 1161 01:08:23,920 --> 01:08:26,160 Yeah. Yeah, use O band dude. 1162 01:08:26,760 --> 01:08:28,640 OK. And you'll just have a daily 1163 01:08:28,640 --> 01:08:31,520 worker and you like set it up like a Cron job and it just 1164 01:08:31,520 --> 01:08:33,680 goes. And then you can look at their, 1165 01:08:33,760 --> 01:08:36,920 they have an awesome dashboard. You can see if jobs are 1166 01:08:36,920 --> 01:08:39,920 completing, failing, scheduled. It's amazing. 1167 01:08:40,080 --> 01:08:41,160 That's cool. That's cool. 1168 01:08:41,359 --> 01:08:43,439 Yeah. Now you gave me work for my 1169 01:08:43,439 --> 01:08:46,359 Saturday. Yeah, you're welcome. 1170 01:08:46,800 --> 01:08:48,760 Just in case you didn't have anything to do. 1171 01:08:49,319 --> 01:08:50,319 Exactly. Exactly. 1172 01:08:52,479 --> 01:08:56,960 But yeah, I need, yeah, I don't really have a good like 1173 01:08:56,960 --> 01:09:00,720 marketing launch idea. I'm going to do product hunt. 1174 01:09:00,800 --> 01:09:05,359 I'm going to do that and I'm going to hit my e-mail list and 1175 01:09:05,359 --> 01:09:09,359 then all my social media. But I haven't gone down the 1176 01:09:09,359 --> 01:09:11,680 route of paid ads or anything. And maybe I should. 1177 01:09:11,960 --> 01:09:13,680 I don't know. What's your opinion there? 1178 01:09:14,120 --> 01:09:16,359 Yeah. I, I, I, I don't start with paid 1179 01:09:16,359 --> 01:09:22,800 media, especially if you're not kind of depending on this to 1180 01:09:22,800 --> 01:09:26,920 kind of be your first income. Yeah, it's definitely, you know, 1181 01:09:27,000 --> 01:09:29,319 my side hustle, you know, So, yeah. 1182 01:09:29,760 --> 01:09:31,840 It's a huge. Priority to make it money. 1183 01:09:32,520 --> 01:09:37,160 And I would say I, I always try to push people to leverage their 1184 01:09:37,160 --> 01:09:39,640 assets. Like you have a very strong 1185 01:09:39,880 --> 01:09:44,960 YouTube channel and perhaps creating a like in this podcast 1186 01:09:44,960 --> 01:09:48,439 that you're doing right now or is kind of kind of getting to 1187 01:09:48,439 --> 01:09:51,640 know the community of Elixir. And I'm very grateful to be a 1188 01:09:51,640 --> 01:09:54,240 part of, of this chapter. So thanks for the invitation. 1189 01:09:55,400 --> 01:09:58,920 I I am so thankful you came. I love all all my guests willing 1190 01:09:58,920 --> 01:10:00,840 to come chat with me. Yeah. 1191 01:10:01,480 --> 01:10:05,840 And you could have another like that are 10 minute chapters 1192 01:10:06,080 --> 01:10:09,040 where you interview people who are actively using kill switch 1193 01:10:09,480 --> 01:10:11,320 to get to know why there is a kill switch. 1194 01:10:11,440 --> 01:10:13,920 And for example, if I was a part of that, I would tell you that 1195 01:10:13,920 --> 01:10:19,440 my main goal would be to kind of have a way to get the data to my 1196 01:10:19,680 --> 01:10:23,440 wife and kids faster than what a will could do. 1197 01:10:23,480 --> 01:10:27,280 I mean I will need to do it as well, but this is faster and I 1198 01:10:27,280 --> 01:10:28,880 well. But you can also, you can have 1199 01:10:28,880 --> 01:10:32,440 the digital version of your will just automatically get 1200 01:10:32,440 --> 01:10:34,480 delivered, right? They're not required. 1201 01:10:35,040 --> 01:10:36,640 Like. What if they don't know? 1202 01:10:36,640 --> 01:10:39,880 Like what if you store everything in like a a safe or 1203 01:10:39,880 --> 01:10:42,680 something and I'm sure your wife would have the combo but for 1204 01:10:42,680 --> 01:10:45,680 whatever reason she doesn't. You can still get her the combo 1205 01:10:45,680 --> 01:10:49,000 then with kill switch, right? Yeah, I saw an interesting 1206 01:10:49,000 --> 01:10:51,560 thing. So someone actually, so I 1207 01:10:51,560 --> 01:10:56,360 announced my launch date on X yesterday and some like, I 1208 01:10:56,360 --> 01:10:59,600 didn't even know this, but apparently there's a Chinese app 1209 01:10:59,600 --> 01:11:01,800 that's like called are you alive? 1210 01:11:01,840 --> 01:11:06,040 And it's like for elderly people and it like and it's essentially 1211 01:11:06,040 --> 01:11:08,560 the same concept. So it's really cool seeing the 1212 01:11:08,640 --> 01:11:10,440 proof of concept in the product fit. 1213 01:11:10,960 --> 01:11:15,800 And apparently it was like the most paid app from the App Store 1214 01:11:15,800 --> 01:11:17,560 the last month. No way. 1215 01:11:18,120 --> 01:11:21,120 So that's wild, right? So I didn't know that and now 1216 01:11:21,120 --> 01:11:23,440 I'm like extra excited. I'm like, well, I have this 1217 01:11:23,440 --> 01:11:26,680 awesome idea that, you know, is great. 1218 01:11:26,960 --> 01:11:31,280 And then he also, so he was a crypto person, a crypto guy. 1219 01:11:31,560 --> 01:11:35,120 And a lot of people, I guess store like their seed phrases 1220 01:11:35,120 --> 01:11:41,720 and things in what do you call the banking, the bank lock 1221 01:11:41,720 --> 01:11:43,400 boxes. The wallet, yeah. 1222 01:11:43,960 --> 01:11:47,360 Yeah, like physical locations, like a bank lock box. 1223 01:11:47,640 --> 01:11:50,560 And apparently banks are starting to just close down 1224 01:11:50,920 --> 01:11:53,760 their lock box division and they're making people come and 1225 01:11:53,760 --> 01:11:56,800 collect all their crap. And I'm just like, what? 1226 01:11:57,160 --> 01:11:59,840 Like, that's wild. Like, I don't know what the idea 1227 01:11:59,840 --> 01:12:02,040 is behind there because you still have like, physical things 1228 01:12:02,040 --> 01:12:07,520 you want to keep locked up. And so there we go. 1229 01:12:07,560 --> 01:12:09,160 So there's another use case there. 1230 01:12:09,160 --> 01:12:12,920 People can put all their seed phrases and crypto info. 1231 01:12:14,960 --> 01:12:16,640 Yeah, like the. Storage on kill switch. 1232 01:12:16,640 --> 01:12:19,840 Yeah, exactly. And then you can have a secure 1233 01:12:19,840 --> 01:12:22,400 note that explains how to use everything for someone that 1234 01:12:22,400 --> 01:12:24,400 might not be familiar with crypto. 1235 01:12:25,120 --> 01:12:27,320 Yeah, yeah, yeah, yeah. That's amazing. 1236 01:12:27,440 --> 01:12:30,120 I mean you you have several use cases that you can do. 1237 01:12:30,200 --> 01:12:33,800 See, that's the thing, I there's so many like it's everyone 1238 01:12:33,840 --> 01:12:36,800 should use it. But that's why it's interesting 1239 01:12:36,800 --> 01:12:40,680 like as a marketing asset to leverage that and to interview 1240 01:12:40,680 --> 01:12:43,160 people. Like yeah, I do like that. 1241 01:12:44,280 --> 01:12:45,840 Yeah. Maybe I should start as Kill 1242 01:12:45,840 --> 01:12:50,080 Switch YouTube channel and just have shorts of asking people how 1243 01:12:50,080 --> 01:12:52,480 they use it. There you go, there you go. 1244 01:12:52,840 --> 01:12:57,880 And if some of those take off, then you can put paid ads behind 1245 01:12:57,880 --> 01:12:59,280 that. OK. 1246 01:12:59,320 --> 01:13:03,480 Do you think it's better to make like organic content like that 1247 01:13:03,480 --> 01:13:05,520 and then just promote that kind of stuff? 1248 01:13:06,240 --> 01:13:11,720 Yes, just because it gets your feet going on, you know, it gets 1249 01:13:11,720 --> 01:13:15,400 a ball rolling. Like I would say from the the 1250 01:13:15,600 --> 01:13:18,800 kind of when I talk to entrepreneurs that they don't 1251 01:13:18,800 --> 01:13:21,080 lime or they don't have a marketing department or they 1252 01:13:21,080 --> 01:13:22,440 don't know about marketing enough. 1253 01:13:23,040 --> 01:13:27,160 I would say it's, it's interesting when they get the 1254 01:13:27,160 --> 01:13:32,320 click of Hey, I can actually do this, like I can document stuff 1255 01:13:32,680 --> 01:13:37,120 within my week, things that maybe are not so interesting for 1256 01:13:37,120 --> 01:13:40,360 them, but it's some it's interesting for somebody like I 1257 01:13:40,360 --> 01:13:46,560 have a very good friend that has a, they have a business for over 1258 01:13:46,560 --> 01:13:48,560 12 years going on. It's called Manglad. 1259 01:13:49,000 --> 01:13:55,640 They are in the hardware space. They are makers and they, they 1260 01:13:56,160 --> 01:13:58,240 from their point of view, they suck at marketing. 1261 01:13:58,520 --> 01:14:02,160 But what I'm trying to help them to understand is that they don't 1262 01:14:02,160 --> 01:14:04,720 suck at marketing. They just don't have the right 1263 01:14:04,720 --> 01:14:09,920 process to kind of get on a Monday to Friday recording 1264 01:14:09,920 --> 01:14:13,320 enough stuff that can get the ball rolling and organically 1265 01:14:13,440 --> 01:14:20,000 that and but right, try new things, try different things. 1266 01:14:20,360 --> 01:14:26,120 The thing that like always like is daunting to me is having a 1267 01:14:26,120 --> 01:14:30,880 TikTok account, an Instagram account, a YouTube account, an X 1268 01:14:30,880 --> 01:14:33,400 account. Like do I should I be making all 1269 01:14:33,400 --> 01:14:35,440 those accounts just for kill switch? 1270 01:14:38,800 --> 01:14:40,640 It depends on your favorite audience, right? 1271 01:14:40,720 --> 01:14:43,240 It depends where your target audience is spending money. 1272 01:14:43,240 --> 01:14:46,880 So if you're targeting older people, I would advise to kind 1273 01:14:46,880 --> 01:14:51,280 of talk to a local newspaper or or perhaps go and kind of speak 1274 01:14:51,320 --> 01:14:55,120 at some radio events or. I think older people might be 1275 01:14:55,120 --> 01:14:57,480 hard just because technology, right? 1276 01:14:58,000 --> 01:15:05,240 But like, I think, you know, 50s and lower cause like those 1277 01:15:05,240 --> 01:15:09,080 people could be more like crypto enthusiasts and they, they see 1278 01:15:09,080 --> 01:15:12,440 the need. So like, I don't know, like. 1279 01:15:12,760 --> 01:15:14,880 Facebook, but maybe? Boomers and then. 1280 01:15:15,680 --> 01:15:19,800 But maybe it's targeting like my mother, you know, my mother is 1281 01:15:19,840 --> 01:15:24,520 like 63 years old and her mother is alive, my grandma. 1282 01:15:24,960 --> 01:15:28,720 And maybe she wants to monitor if she's alive, you know, And 1283 01:15:28,720 --> 01:15:31,720 maybe the kill switch needs to be also a physical thing, a 1284 01:15:31,800 --> 01:15:35,360 button that they can click and it syncs something, you know? 1285 01:15:36,080 --> 01:15:38,920 Yeah, now see now I need a nerves project just for this. 1286 01:15:38,920 --> 01:15:39,880 Exactly. Yeah. 1287 01:15:41,760 --> 01:15:44,760 Oh man, One thing that's really cool that I got from a beta 1288 01:15:44,760 --> 01:15:49,920 tester, shout out to Ryan out there at first, like I was like, 1289 01:15:49,920 --> 01:15:53,760 you know, text message and e-mail, like hey, check in and 1290 01:15:53,760 --> 01:15:57,600 it was a link, but it was taking you to the physical kill switch. 1291 01:15:57,600 --> 01:15:59,920 So if you weren't logged in, you had to log in again. 1292 01:16:00,200 --> 01:16:04,440 And so it's like it turned into a multi step, you know, thing 1293 01:16:04,440 --> 01:16:07,880 that should be a lot easier. And I didn't realize that 1294 01:16:07,880 --> 01:16:10,480 because like testing, I'm always logged in and I was like, oh, 1295 01:16:10,480 --> 01:16:12,760 this isn't bad, you know, 2 clicks and I'm done. 1296 01:16:13,240 --> 01:16:15,960 But what I ended up doing because Ryan was like, it needs 1297 01:16:15,960 --> 01:16:18,080 to be easier. Like you should just send an 1298 01:16:18,080 --> 01:16:20,880 authenticated link. And so now I send an 1299 01:16:20,880 --> 01:16:25,000 authenticated link that can only reset the switch and it just 1300 01:16:25,000 --> 01:16:26,960 tells you it's reset but nothing else. 1301 01:16:26,960 --> 01:16:29,280 So if you want to like go into the app, you still have to log 1302 01:16:29,280 --> 01:16:32,720 in, but you can just click that link and it automatically resets 1303 01:16:32,720 --> 01:16:36,480 it now in one action. No way that's missing. 1304 01:16:36,480 --> 01:16:39,960 So you encapsulate the the authentication logging. 1305 01:16:40,560 --> 01:16:43,800 Yeah. So I basically I create an like 1306 01:16:43,880 --> 01:16:49,240 an authentication token in the URL, but it can only reset that 1307 01:16:49,240 --> 01:16:52,040 specific switch, yeah. How cool is that? 1308 01:16:52,600 --> 01:16:55,160 It's cool, yeah. Yeah. 1309 01:16:55,880 --> 01:16:59,160 And then I, I actually rolled out my own because it, like 1310 01:16:59,440 --> 01:17:02,760 having a bearer token in a URL is incredibly long. 1311 01:17:03,160 --> 01:17:06,360 So I actually rolled out my own link shortening. 1312 01:17:06,840 --> 01:17:09,480 Really. So I make my own link shortening 1313 01:17:09,480 --> 01:17:14,280 feature and what's really cool is you can reuse the same link 1314 01:17:14,400 --> 01:17:20,200 for that switch every time so it gets updated with like a new 1315 01:17:20,200 --> 01:17:25,720 bearer token that's not expired because I expired in 15 minutes. 1316 01:17:26,080 --> 01:17:27,320 But the link is. Safe. 1317 01:17:27,320 --> 01:17:30,440 The link will always work because it'll get a new token. 1318 01:17:31,400 --> 01:17:35,080 OK OK, awesome. So fun things like that, you 1319 01:17:35,080 --> 01:17:36,720 know? Yeah, so people can have a 1320 01:17:36,720 --> 01:17:38,840 shortcut in their phone like and click that. 1321 01:17:39,320 --> 01:17:41,960 Yeah, exactly. Like if you have one switch that 1322 01:17:41,960 --> 01:17:44,000 you just want to make sure you're always checking into, you 1323 01:17:44,000 --> 01:17:47,160 can bookmark it or, you know, add the shortcut to your home 1324 01:17:47,160 --> 01:17:49,680 screen and just go into that link. 1325 01:17:49,680 --> 01:17:51,640 It'll reset. OK. 1326 01:17:52,240 --> 01:17:54,760 Yeah. Do you plan to launch an app as 1327 01:17:54,760 --> 01:17:56,680 well or it's only a web app at the moment? 1328 01:17:58,960 --> 01:18:02,880 I, I'm on it's, it's so it's, it's very like mobile 1329 01:18:03,040 --> 01:18:06,440 responsive. So I don't have a reason to 1330 01:18:06,440 --> 01:18:09,200 build an app yet. But maybe at some point I've, 1331 01:18:09,320 --> 01:18:11,680 it's been on the, it's been in the back of my mind. 1332 01:18:11,680 --> 01:18:16,360 But I don't know, 'cause I've thought like, and the same guy 1333 01:18:16,360 --> 01:18:19,680 that gave me the feedback for making the one link check in 1334 01:18:21,000 --> 01:18:24,120 like he heard me talk about on my podcast, like eventually it'd 1335 01:18:24,120 --> 01:18:26,760 be cool to make it a full password manager and then just 1336 01:18:26,760 --> 01:18:28,960 using the password manager keeps you checked in. 1337 01:18:29,720 --> 01:18:33,720 But he's like, he's like, I think that like is so out of 1338 01:18:33,720 --> 01:18:35,960 scope and it's really hard to make a password manager that 1339 01:18:35,960 --> 01:18:37,880 works well. You shouldn't do that. 1340 01:18:38,080 --> 01:18:40,280 And like, I kind of agree with that feedback. 1341 01:18:40,280 --> 01:18:43,560 So it just depends what I want to turn this into. 1342 01:18:43,560 --> 01:18:47,040 And I kind of like, I like the fact that it's like you set it 1343 01:18:47,040 --> 01:18:50,520 up once and you keep it updated like you like every six months 1344 01:18:50,520 --> 01:18:52,480 or a year. And then you don't have to log 1345 01:18:52,480 --> 01:18:55,760 back into my app, you know, you just check in from the links. 1346 01:18:56,600 --> 01:18:59,560 So like my goal is you don't have to be in my app all the 1347 01:18:59,560 --> 01:19:01,760 time. You literally just have to check 1348 01:19:01,760 --> 01:19:03,760 in from a text message and you're done. 1349 01:19:03,760 --> 01:19:05,840 So it's like, not even. You don't have to think about 1350 01:19:05,840 --> 01:19:07,560 it. That's amazing. 1351 01:19:08,800 --> 01:19:12,160 Yeah, so I'm building an app that I don't want people to use. 1352 01:19:14,120 --> 01:19:15,960 Like it's like the opposite of social media. 1353 01:19:15,960 --> 01:19:18,800 Like I don't want people always in there doing shit. 1354 01:19:18,800 --> 01:19:21,560 Just. Well, just perhaps that perhaps 1355 01:19:21,560 --> 01:19:23,920 a social component will follow naturally. 1356 01:19:23,920 --> 01:19:27,200 I mean, maybe they start getting people that are want to have 1357 01:19:27,320 --> 01:19:30,720 this for their parents. Maybe they want to have some way 1358 01:19:30,720 --> 01:19:33,680 of, I don't know, saying a message to them every day? 1359 01:19:34,520 --> 01:19:41,880 One thing I need to do is I need to get this, I need to get this 1360 01:19:41,880 --> 01:19:44,200 in the hand of like intentionally older people, I 1361 01:19:44,200 --> 01:19:48,320 think, and see if it's as easy to use as I think it is. 1362 01:19:48,760 --> 01:19:52,960 I guess that would be, that'd be the true test, right? 1363 01:19:52,960 --> 01:19:56,280 Like, because like my goal is like with UX, I don't want to 1364 01:19:56,280 --> 01:19:58,840 make documentation how to do everything that's annoying. 1365 01:19:59,200 --> 01:20:03,440 Like if you don't, if you can't log in and just kind of like 1366 01:20:03,520 --> 01:20:05,600 intuitively understand what to do. 1367 01:20:05,800 --> 01:20:09,360 I feel like I did it wrong. Yeah, yeah, yeah, that's hard. 1368 01:20:09,480 --> 01:20:10,840 That's hard. Yeah, it is. 1369 01:20:10,840 --> 01:20:13,720 And I think I did it, but I also, I built it. 1370 01:20:13,720 --> 01:20:16,440 So of course I think I did it. They're biased, yeah. 1371 01:20:16,960 --> 01:20:18,080 Yeah. I'll, I'll get it. 1372 01:20:18,920 --> 01:20:21,160 I'm gonna try it and I'm gonna send you my my. 1373 01:20:21,400 --> 01:20:24,440 Yeah, sign up for beta and I'll get you added. 1374 01:20:24,520 --> 01:20:28,640 And then I'm launching in less than a week, so that'll be 1375 01:20:28,640 --> 01:20:30,120 exciting. Amazing. 1376 01:20:30,120 --> 01:20:32,440 Yeah, yeah, yeah. Are you excited? 1377 01:20:33,400 --> 01:20:36,200 Yeah, I'm excited and nervous, you know? 1378 01:20:37,000 --> 01:20:39,480 Yeah, I can. I always have the fear it's just 1379 01:20:39,480 --> 01:20:44,600 going to blow up but like that in a good way, like in A and I 1380 01:20:44,600 --> 01:20:47,520 crashed my own server way but I don't think it'll. 1381 01:20:47,520 --> 01:20:51,480 I so for me it's interesting because I don't use a password 1382 01:20:51,480 --> 01:20:53,120 manager. I'm not sure why I've I've never 1383 01:20:53,120 --> 01:20:57,040 tried to use a password manager and I use different passwords 1384 01:20:57,040 --> 01:21:00,840 for every like app that I use. You need a password manager? 1385 01:21:00,840 --> 01:21:03,880 Come on man. I know I have a logic to create 1386 01:21:03,880 --> 01:21:07,440 passwords and kind of, I use a combination of a bunch of 1387 01:21:07,440 --> 01:21:11,080 different things. So they're long enough to not be 1388 01:21:11,240 --> 01:21:17,320 breakable. But like, I cannot kind of give 1389 01:21:17,320 --> 01:21:20,120 the framework to my wife and and trust that she's going to 1390 01:21:20,120 --> 01:21:25,120 remember, you know. Yeah, so I mean, if you don't 1391 01:21:25,120 --> 01:21:28,840 use a password manager, which I think you should, I use one 1392 01:21:28,840 --> 01:21:29,880 password. It's amazing. 1393 01:21:29,920 --> 01:21:32,800 I've also heard good things like about bit Warden and things like 1394 01:21:32,800 --> 01:21:36,600 that, but it's definitely like, I don't know any of my 1395 01:21:36,600 --> 01:21:41,200 passwords, they're just random. Amazing. 1396 01:21:41,200 --> 01:21:44,920 Completely the opposite. Yeah, but I do have a, a kill 1397 01:21:44,920 --> 01:21:48,600 switch already set up for full recovery of my 1 password 1398 01:21:48,600 --> 01:21:54,120 account that goes out so and I also so like since since kill 1399 01:21:54,120 --> 01:21:57,960 switch is a zero knowledge thing, it has to be password 1400 01:21:57,960 --> 01:22:01,240 authenticated, right? Because I, I can't decrypt 1401 01:22:01,240 --> 01:22:03,120 anyone's files. It's impossible for me. 1402 01:22:03,440 --> 01:22:09,440 So I have recovery codes that are generated now and those you 1403 01:22:09,440 --> 01:22:12,960 have to save. But so I downloaded them as APDF 1404 01:22:13,040 --> 01:22:18,040 and then I have that dead man switch trigger before my other 1405 01:22:18,040 --> 01:22:20,920 ones to other people trigger just in case I lose access to my 1406 01:22:20,920 --> 01:22:23,800 own account. It'll send my recovery codes to 1407 01:22:23,800 --> 01:22:26,680 me and then I can recover my own kill switch account. 1408 01:22:27,800 --> 01:22:30,040 OK, OK, I didn't. Think about that. 1409 01:22:30,040 --> 01:22:33,160 So it's a kind of a how do you say it? 1410 01:22:34,040 --> 01:22:36,160 It's a layer of protection before. 1411 01:22:36,360 --> 01:22:39,120 Kind of before my other kill switches, like most my kill 1412 01:22:39,120 --> 01:22:41,040 switches are like 30 days, right? 1413 01:22:41,360 --> 01:22:45,440 And then my my kill switch one for my own recovery codes is 1414 01:22:45,440 --> 01:22:47,360 like 15 days. So I get it early. 1415 01:22:48,640 --> 01:22:51,720 And how? Like what were you doing when 1416 01:22:51,720 --> 01:22:53,840 you said I need to build a kill switch up? 1417 01:22:55,000 --> 01:22:58,760 Dude honestly. So this has been a an idea of 1418 01:22:58,760 --> 01:23:04,240 mine for probably 10 years and. When you are doing triathlon and 1419 01:23:04,240 --> 01:23:07,400 stuff. Yeah, yeah, dude, yeah. 1420 01:23:07,560 --> 01:23:09,120 Running. You come up with the. 1421 01:23:09,160 --> 01:23:10,200 Most. Most. 1422 01:23:10,240 --> 01:23:13,720 Ideas, right? And also the busier you are, the 1423 01:23:13,720 --> 01:23:15,480 better ideas that come into your head. 1424 01:23:15,480 --> 01:23:18,040 It's it's a horrible thing because then you just want to do 1425 01:23:18,040 --> 01:23:20,920 everything and you have to be like, no, I can't focus. 1426 01:23:22,240 --> 01:23:25,000 But yeah, it kind of was just an idea forever. 1427 01:23:25,400 --> 01:23:27,640 And I was like, yeah, that'd be cool, but I don't have time. 1428 01:23:27,640 --> 01:23:29,520 So I just like, put it off, put it off. 1429 01:23:29,840 --> 01:23:34,000 And then something reignited the idea in one of my meetings. 1430 01:23:34,640 --> 01:23:37,600 And I was like, oh, dude, I used to have this idea where you 1431 01:23:37,600 --> 01:23:41,480 could just like, you know, store encrypted documents. 1432 01:23:41,480 --> 01:23:44,800 And then if you don't check in, you have your own kill man, your 1433 01:23:44,800 --> 01:23:48,000 own dead man switch. And then I was like, I need to 1434 01:23:48,000 --> 01:23:51,000 build this. And now that I know Elixir, like 1435 01:23:51,000 --> 01:23:52,560 the patterns just made more sense. 1436 01:23:52,560 --> 01:23:56,080 Like it's way easier to schedule the triggers and the 1437 01:23:56,080 --> 01:23:58,920 notifications. And I just like had the whole 1438 01:23:59,600 --> 01:24:01,440 architected plan in my head already. 1439 01:24:01,440 --> 01:24:02,800 So I was like, all right, I'm going to build there you. 1440 01:24:03,440 --> 01:24:06,120 Go, there you go. I had the same thing with the 1441 01:24:06,120 --> 01:24:07,760 coffee. So I said I'm not going to do 1442 01:24:07,760 --> 01:24:11,120 any Shopify which I regret sometimes but it's fun. 1443 01:24:11,920 --> 01:24:15,920 It is fun and like and you get to work in Elixir. 1444 01:24:17,040 --> 01:24:19,040 Otherwise, what are you going to do with Shopify? 1445 01:24:19,040 --> 01:24:22,760 Like right in Liquid or whatever the hell their language is like? 1446 01:24:22,760 --> 01:24:24,440 I don't know. I haven't even. 1447 01:24:28,920 --> 01:24:34,200 I was overseeing. I didn't write this code and I'm 1448 01:24:34,200 --> 01:24:37,960 glad I didn't. But before like a couple, like a 1449 01:24:37,960 --> 01:24:40,400 couple years ago now, I was running a consultancy and we had 1450 01:24:40,400 --> 01:24:46,080 to build a Shopify app and luckily my partner took it on 1451 01:24:46,440 --> 01:24:48,040 and learned Liquid and all that crap. 1452 01:24:48,040 --> 01:24:51,960 But I have no interest. It is a cool, it's a cool 1453 01:24:51,960 --> 01:24:54,160 platform. I'm not knocking on it. 1454 01:24:54,160 --> 01:24:55,440 It's just like I don't want to do it. 1455 01:24:56,120 --> 01:25:00,200 No, I have. I have a friend that she creates 1456 01:25:00,200 --> 01:25:05,120 like this very lovely baked stuff and cakes and whatever. 1457 01:25:05,760 --> 01:25:07,640 And she builds her site in Chubby Fight. 1458 01:25:08,120 --> 01:25:14,640 And the guy that created the the the account for her downloaded a 1459 01:25:14,640 --> 01:25:18,400 bunch of apps that were not connected between each other. 1460 01:25:18,920 --> 01:25:22,960 And so you need to put your kind of address to see if you had 1461 01:25:22,960 --> 01:25:26,200 like a delivery close enough to the store when you saw the 1462 01:25:26,200 --> 01:25:29,120 product, when you added the product to a shopping cart, when 1463 01:25:29,120 --> 01:25:32,880 you were paying, you needed to input the thing three times and 1464 01:25:32,880 --> 01:25:35,400 it was a nightmare. No. 1465 01:25:35,440 --> 01:25:40,440 And I was like, dump this thing, like kill it and do something in 1466 01:25:40,440 --> 01:25:42,800 the midst here. For real. 1467 01:25:42,960 --> 01:25:47,040 And like if you guys, if Stripe is where you live too, it just 1468 01:25:47,040 --> 01:25:50,240 makes e-commerce and any SAS products so easy. 1469 01:25:50,560 --> 01:25:53,480 Like I don't have to think about finances and that's the most 1470 01:25:53,480 --> 01:25:54,800 critical part, right? You can't. 1471 01:25:54,960 --> 01:25:57,200 You can't mess that up. That's cool. 1472 01:25:57,200 --> 01:25:59,720 That's cool, yeah. Payment processing is a 1473 01:25:59,720 --> 01:26:02,920 difficult problem to solve. Yeah. 1474 01:26:02,920 --> 01:26:07,160 And it was easy for me as well. Like given that it has this MCP 1475 01:26:07,160 --> 01:26:13,680 thing, it I say it was like a week of work kind of going at 1476 01:26:13,680 --> 01:26:15,080 home and kind of connecting these. 1477 01:26:15,440 --> 01:26:18,960 But when it was connected like I didn't need to think about it. 1478 01:26:19,400 --> 01:26:23,640 I'm curious, have you used Tidewave at all since you? 1479 01:26:23,640 --> 01:26:28,680 Haven't I haven't used Tidewave. No, it will blow your mind like 1480 01:26:28,680 --> 01:26:31,720 the browser version. You can literally click on like 1481 01:26:31,800 --> 01:26:34,520 components and divisions and be like I don't like this or it's 1482 01:26:34,520 --> 01:26:36,520 not working right and it will fix it. 1483 01:26:37,320 --> 01:26:38,160 Amazing. I started. 1484 01:26:38,160 --> 01:26:42,840 So I I did try it, but I tried it, I don't know, four months 1485 01:26:42,840 --> 01:26:47,120 ago when they only had like cloud code integration with the 1486 01:26:47,600 --> 01:26:49,640 API. So you need to buy token. 1487 01:26:49,640 --> 01:26:52,680 Now, now you can use like the Max plan and stuff. 1488 01:26:52,760 --> 01:26:55,040 So it's like, it's so awesome, yeah. 1489 01:26:55,760 --> 01:26:57,480 I need to try it out but I haven't had the time to 1490 01:26:57,520 --> 01:26:59,080 prioritize that. But that's going to be like. 1491 01:26:59,400 --> 01:27:04,920 It's worth it because you know, actually get Tidewave 1492 01:27:05,320 --> 01:27:10,800 implemented into your project and then add Oban and it'll do 1493 01:27:10,800 --> 01:27:13,160 it for you for the most part. No way. 1494 01:27:13,200 --> 01:27:14,680 OK. Yeah, that's even better. 1495 01:27:15,160 --> 01:27:19,040 Yeah, yeah. It's like, it's mind blowing how 1496 01:27:19,040 --> 01:27:23,680 well it works. It's I like, I mean like I'll I 1497 01:27:23,720 --> 01:27:27,200 review all my code but I'm like rarely correcting it. 1498 01:27:27,200 --> 01:27:30,560 At this point, it's pretty good. That's amazing. 1499 01:27:30,560 --> 01:27:33,400 Like the developer tuning of LHC was one of the things that. 1500 01:27:34,200 --> 01:27:37,200 Kind of. Was fundamental for me deciding 1501 01:27:37,200 --> 01:27:40,360 to go into this thing. Yeah, and for whatever reason, 1502 01:27:40,360 --> 01:27:43,400 LLMS love elixir and no one really knows why. 1503 01:27:44,480 --> 01:27:48,600 Yeah, yeah. It's like I had a boss in the 1504 01:27:48,600 --> 01:27:51,560 kind of when I was working in the agency, and he always said 1505 01:27:51,560 --> 01:27:59,440 that the kind of the suits, the suitcases were invented in kind 1506 01:27:59,440 --> 01:28:03,240 of the old Egypt and the wheels were invented as well. 1507 01:28:03,240 --> 01:28:05,480 Kind of very old back in the day. 1508 01:28:05,840 --> 01:28:11,480 But humans put wheels on suitcases like in 1970 1509 01:28:11,480 --> 01:28:15,080 something, you know. Yeah, I feel that's, that's 1510 01:28:15,080 --> 01:28:19,120 what's happening with LLM and how Alicia was like the 1511 01:28:19,120 --> 01:28:21,880 philosophy of Alicia, it took off right. 1512 01:28:21,960 --> 01:28:26,360 It it had a very strong architectural way of doing kind 1513 01:28:26,360 --> 01:28:30,000 of the ecosystem. And I love how it works. 1514 01:28:30,000 --> 01:28:33,760 I remember 10 years ago when I was building things in in PHP 1515 01:28:34,080 --> 01:28:38,560 and I wanted to learn React and kind of every month or so you 1516 01:28:38,560 --> 01:28:40,800 had a new framework coming up and the. 1517 01:28:41,560 --> 01:28:44,960 JavaScript world is so difficult to keep up with. 1518 01:28:45,640 --> 01:28:48,600 Yeah, and you're almost forced to because of like security 1519 01:28:48,600 --> 01:28:50,440 vulnerabilities as well. I know. 1520 01:28:51,520 --> 01:28:54,120 I know the React thing, yeah. Oh yeah. 1521 01:28:54,360 --> 01:28:59,720 Reacted and what happened? I I think it's similar with the 1522 01:28:59,720 --> 01:29:01,720 lexer. Like it's difficult to keep up, 1523 01:29:02,080 --> 01:29:04,920 but it's because it keeps opening new fields for you. 1524 01:29:04,920 --> 01:29:08,960 So if you learned Phoenix and now you have like but will be 1525 01:29:09,120 --> 01:29:12,760 like, you can put AIML in in your project, but you need to 1526 01:29:12,840 --> 01:29:16,400 learn it first and then nerves and then so on and so forth. 1527 01:29:16,400 --> 01:29:21,760 So I think it's a different kind of learning curve that you have, 1528 01:29:22,320 --> 01:29:25,760 which I like. Yeah, no, it's pretty cool. 1529 01:29:27,600 --> 01:29:29,600 All right, I think we can wrap this up. 1530 01:29:29,600 --> 01:29:32,680 We've been going for a while. Do you have any words of wisdom 1531 01:29:32,680 --> 01:29:38,440 for people that want to build a SAS side project or something 1532 01:29:38,480 --> 01:29:43,640 and and aren't doing it? I would say just launch it. 1533 01:29:43,760 --> 01:29:49,080 And what there's there's the the, the cost of inaction. 1534 01:29:49,200 --> 01:29:53,000 Sometimes it's bigger than the cost of action. 1535 01:29:53,520 --> 01:29:58,080 Now that we have, Yeah, now that you said, like I. 1536 01:29:58,080 --> 01:30:01,160 Know there's a lot of haters out there with LLM. 1537 01:30:01,160 --> 01:30:03,600 So many people claim that they don't, they don't work well. 1538 01:30:03,880 --> 01:30:10,520 I haven't experienced that and a lot of a lot of developers that 1539 01:30:10,520 --> 01:30:14,560 have been in this game longer than me 20-30 years are seeing 1540 01:30:14,800 --> 01:30:18,080 the light too. And I think it's opening the 1541 01:30:18,080 --> 01:30:22,960 doors for like single team entrepreneurs to be almost 1542 01:30:23,000 --> 01:30:26,360 everything you need to be at a certain scale, right? 1543 01:30:26,360 --> 01:30:29,880 Like if you're building a bunch of micro SAS products, like it 1544 01:30:30,120 --> 01:30:34,920 opens a lot of doors for, you know, A1 to three person team 1545 01:30:35,120 --> 01:30:38,880 and you can do a lot exactly and outsource. 1546 01:30:38,880 --> 01:30:42,000 Whatever you need. Like, yeah, that's smart as 1547 01:30:42,000 --> 01:30:44,280 well. I don't if if you're, if you're 1548 01:30:44,280 --> 01:30:46,920 feel good and it gives you energy to sit down in a computer 1549 01:30:46,920 --> 01:30:49,680 and do coding, just do coding, right. 1550 01:30:49,680 --> 01:30:53,320 And if you're not kind of if you're, if it takes energy from 1551 01:30:53,320 --> 01:30:56,160 you create videos and content in the marketing stuff. 1552 01:30:56,240 --> 01:30:58,320 There's a bunch of people that are super qualified. 1553 01:30:59,400 --> 01:31:02,080 It's getting cheaper like because there's a bunch of 1554 01:31:02,080 --> 01:31:05,200 people like getting into the field, trying to be more 1555 01:31:05,240 --> 01:31:08,160 entrepreneurs themselves and getting outside business out of 1556 01:31:08,160 --> 01:31:11,040 it. So I think it's just get the 1557 01:31:11,040 --> 01:31:11,920 ball rolling. That's it. 1558 01:31:11,920 --> 01:31:13,840 Yeah, man, I love that. I agree. 1559 01:31:13,840 --> 01:31:16,200 All right, guys. Well, thanks for everyone that 1560 01:31:16,200 --> 01:31:18,200 tuned in. I hope you guys have a good 1561 01:31:18,200 --> 01:31:21,960 weekend. And Enrique, thank you so much 1562 01:31:21,960 --> 01:31:23,680 for joining me. This was a lot of fun. 1563 01:31:23,720 --> 01:31:26,120 It was awesome meeting you. Thanks for having me man, super 1564 01:31:26,120 --> 01:31:26,400 fun.