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This is identity at the center. 
Welcome to the Identity at the 

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Center podcast. 
I'm Jeff, and that's Jim. 

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Hey, Jim. 
Hey. 

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Jeff, how are you? 
Oh, not space. 

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Yeah. 
We're having a good time here at

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Identity versus DC. 
First time this event. 

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Yeah. 
And we're here in the actual 

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halls. 
It's awesome. 

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Yeah. 
I mean, it's a great energy 

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level. 
I love the fact that it's like a

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manageable size. 
I pretty much talked to 

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everybody. 
It stopped it just about every 

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booth and everyone's super 
friendly and willing to engage. 

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Yeah, it's been super cool. 
Had a lot of more listeners than

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I thought here, which is great. 
Coming up and saying hello. 

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Yeah, so shout out to the 
Polarian guys. 

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I know that they listen. 
So fun conversations that 

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identity beer last night. 
Yeah, and we've been kind of 

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sagent. 
Did majority rule, majority 

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rules, you get that? 
It seems so memorable. 

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Gal. 
We're ready. 

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Yeah, yeah, yeah. 
That was a lot of final. 

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They had, you know, a room full 
of identity, people talking and 

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building on their phones and 
things like that. 

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So if you attend conferences and
we're there and we're part of 

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the agenda, chances are you 
might see, you know, that game 

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show in the future, that kind of
thing. 

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So yeah, that's good Taps. 
And we had audience member 

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Deshawn 1 and they didn't need 
the center sticker that was the.

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That's the lead price. 
That was the lead prize. 

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The the second prize that he 
also received was a free pass 

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for Identiverse. 
The the big Identiverse in bank.

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So lucky. 
I shouldn't say lucky. 

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I mean, he was like, yeah, he's 
like an ace. 

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He was, he was picking the right
answers. 

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He was playing the game. 
Shout out to Deshawn, did great.

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We had a couple, you know, 
runner ups and people kind of, 

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you know, nipping at his heels, 
but yeah. 

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That. 
Was how long? 

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No, you weren't. 
You were definitely. 

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I never made the board. 
He did not. 

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So yes, we are here at 
Identiverst. 

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This is the one in DC 2025 for 
dating purposes. 

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Let me go ahead and introduce 
our guest. 

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His name is John Delmaro. 
He's the EVP, Executive Vice 

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president of the business of the
events business at Cyber Risk 

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Alliance. 
So welcome for the first time, 

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John. 
Great. 

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Well, thanks for having me guys.
Appreciate it. 

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Yeah, so thanks for being with 
us. 

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First of all, thanks to the 
partnership even work with you 

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guys on the team. 
Shout out to Shirley. 

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She has awesome shout out for 
out for the last thing. 

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Feel like a year or so lasted 
universe meaning for that. 

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So if you have a good time and 
you know, we have fancy walls, 

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we have now we have a 
tablecloth. 

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So, you know, we're, we're, 
we're starting to get into this 

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a little bit. 
Now you guys been a great 

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partner of ours. 
You bring a lot of energy, a lot

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of fun, right? 
I think one thing that we'll 

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talk about in a little bit is I 
think some events and 

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conferences could allure to some
boring and sale and you always 

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want to bring some energy, new 
ideas and some fun and some life

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to them. 
So thanks for pitching in and, 

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and and doing what you guys. 
Do well we appreciate it we'd 

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like to have fun. 
I I kind of I I kind of follows 

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like powder programming. 
It's like OK, right, people are 

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here to learn, you know share 
ideas and I opened up our 

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session with are you going to 
learn anything? 

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No, probably not change and I 
think hopefully people are done 

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but yes, it's it's it's a great 
opportunity to have 

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conversations with people. 
So hallway kind of strong care 

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for sure. 
But then we've also got 

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obviously the different 
presentations we heard from a 

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lot of you know, people who are 
in the industry people like Sean

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O'dell and Andy Hingle and 
others. 

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I Omega shameless is across the 
hall from us here, you know, 

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from right from Fido. 
So there's a lot of good 

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conversations taking place. 
I think we'll get lost sometimes

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and people think like, oh, 
ideniverse, yes, I heard of 

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that. 
And if you haven't heard of 

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Ideniverse, you're only going to
arrive because it is the best I 

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am conference series in I would 
say North America, but that's 

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only part of what Cyber Risk 
Alliance does. 

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And I know I've done a couple of
the things outside of it and 

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honest with you guys, but maybe 
you just have take a second and 

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tell our audience. 
Who in what? 

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Is Cyber Risk Alliance and sort 
of explain some things you work 

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on. 
Yeah. 

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So Cyber Risk Alliance is about 
a six year old company. 

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We are a data analytics, events 
and media company. 

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So we produce content, 
newsletters, webinars, virtual 

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events, big piece of our 
business are live events. 

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So we produce over about 150 
different events annually in 

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different size and scale across 
the portfolio. 

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Obviously Identiverse being one 
of them being our largest. 

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But we run a number of events 
that are single day, see so 

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focused regional events for our 
communities business. 

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So we run about 45 regional 
events across the country for 

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security professionals and see 
so's we have our communities 

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business that we also run about 
another 15 invite only 

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regionalized events. 
And then we run for those 

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communities about another 60 to 
70 dinners to service those 

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areas and sections of the 
country. 

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And so within the communities 
business, we'll do one event, 

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one event per year and then have
a dinner each quarter in those 

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markets. 
So our goal is to continue to 

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make sure we service the, you 
know, the cybersecurity 

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platform, the industry and 
continue to provide them with 

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outlets of information, data, 
analytics, networking events and

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you know, providing them a kind 
of a one stop shop to get all 

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that information to be as 
successful as they can. 

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John, I've already kind of 
showed my and I have a great 

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time here. 
Most of the folks I've talked to

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are having a great time. 
I wanted to know from you kind 

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of your perspective and what 
you've run into, how is the 

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vibe? 
How are people kind of welcoming

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this event? 
And by the way, I'll also 

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mention, I think a lot of people
would love to go to Identiverse 

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in Vegas, but they can't get 
approval, right? 

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So adding a more East Coast 
event gives them the opportunity

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to be here. 
Kind of like. 

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Sharing this community which I 
think is awesome. 

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Yeah, so I mean, the vibe here 
has been great, right? 

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It's exactly what we we put 
forward and thought it would be 

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meaning that identiverses, you 
know, 3-4 thousand people. 

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Las Vegas, you know, major 
production, lots of content, 

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right. 
Also, you know, very expensive 

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for people to get to and spend 
time there. 

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Our goal is to not just pop up 
the tent once a year, but to 

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have events like this for the 
community to get more of a 

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regionalized based and 
opportunity for people to come. 

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So you know, we've got over 
about 300 people here today. 

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You know, the exhibit hall has 
been great, the traffic's been 

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great. 
The feedback that I've gotten 

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from the content, from the 
traffic has been has been really

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good and we're really pleased 
with the outcome of what we put 

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forward this year. 
Yeah, the food's great too. 

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That's always like, for me, 
that's very important. 

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And all the meals have been 
served here in the Expo hall. 

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It gives people a good 
opportunity to kind of interact 

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with the exhibitors. 
I I've seen it with my own eyes.

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I've had a lot of people come 
over and interact with us. 

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Jeff mentioned, Hey, a lot of 
people are stopping by and say, 

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love the podcast and shout out 
to all the people that have done

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that and let us know because so 
boring to us is to know that 

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it's actually meaningful. 
To and I'm going to tell you 

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this hotel has been great. 
Yeah, you know, I mean, it's, I 

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mean, I'm kind of a foodie and 
enjoy all that stuff and the 

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fact that they have like the 
Bellagio bakery downstairs and 

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the coffee's great. 
And so it's been a from that 

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experience point of view, it's 
been really pleased with the 

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venue. 
So I, you know, I'm a foodie 

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too, and there's a Shake Shack 
on the 1st floor. 

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So yeah, you get bonus points 
just for having a Shake Shack in

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your facility. 
I don't have to go outside like 

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an animal and get food. 
So yeah. 

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Yeah, it's kind of cool too. 
Like, I mean, it's like, I would

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say it's a movie in Las Vegas, 
but they do have a casino here 

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and so funnier stuff for people 
to do. 

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But kind of back to the extra 
hall. 

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I mean, have you interfaced with
any of the exhibitors yet? 

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And what's the feedback that 
you're getting? 

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Yeah. 
I mean, the feedback, I've 

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talked to most of the folks in 
here, you know, I think the 

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quality of people that are here,
I mean, the great thing about 

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what we do is, you know, these 
aren't sort of, you know, events

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that people are just looking for
swag and stuff, right? 

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So if you're coming here, you're
somebody from the industry 

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looking for solutions, looking 
for partners and, and one of the

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thing we pride ourselves on is 
making sure that we deliver the 

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quantity, even if it's not the 
quality of thousands of people 

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picking up socks and merch. 
Like making sure that you've got

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the right people coming to the 
event and and having genuine 

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strong conversations. 
And so, yeah, I think the 

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quality's been exceptional. 
And that's feedback that I've 

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gotten is that the quality's 
been been really strong. 

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Well, No Fear because Jim came 
walking over and with a pair of 

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socks in his hands. 
He was very happy when when when

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that showed up. 
I. 

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Was going to I was actually 
going to say, John, don't 

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disrespect the grease socks. 
None of them to. 

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See those start. 
People love silos, so I'm not a 

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sock person, but I know that 
they're very popular. 

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Jim got his, so we're good. 
Yeah, I'm nappy. 

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Yeah. 
So let's talk a little bit about

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the sessions and maybe some of 
the like holiday conversations 

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that maybe you've been part of. 
What are some of the major 

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themes that you've been hearing 
or topics maybe that have been 

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coming up from people in the 
holly here? 

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I mean, you know, obviously this
is a a, you know, smaller 

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version of Identiverse, right? 
So we're not as deep and reached

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across. 
So, you know, some of the 

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conversation. 
I mean, AI obviously just kind 

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of rules everything right now, 
right? 

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So you can't go into a session 
or have a conversation where 

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that's not driving probably a 
good portion of the 

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conversation. 
Obviously that's going to be a 

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big focus for us going into next
year, even more so than it's 

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been. 
But I think, you know, I mean, 

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your session was a home run. 
Everybody loved it, right? 

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The game show. 
That was my last question was 

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what do you think of majority 
rules and why was it awesome? 

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But please go ahead. 
But you know, having guys like 

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Andy, right, we've been 
partnered with Andy for years 

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even before we acquired the 
event from Ping and you know, 

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bringing his expertise, bringing
his knowledge to the mainstage 

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last night with his panel was 
awesome. 

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You know, having financial 
institutions like Citigroup or 

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Capital One up there, you know 
it's important to make sure that

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we continue to drive kind of the
best in breed and these kinds of

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organizations up to the dais and
talking about the industry which

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is really important. 
Yeah, you actually mentioned the

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the game show. 
You also mentioned AI, Jeff. 

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It's certainly the question 
there that I kind of made fun 

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of, like how much AI guess 
mentioned and I've heard other 

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people talking cheek like Shawn 
Nadel came on and said I'm on 

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saying AI now. 
I promise I won't say it again. 

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I kind of feel like we're 
cheating AI, like we cheated 0 

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trials for you know? 
It's like a it's. 

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Not the same ball game though. 
Yeah, it's a capability slash 

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marketing terminal and it's like
you know podcast now has 100% 

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more AI like I see how you. 
Look at all the tools that we 

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buy. 
It's all like AI driven and it 

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saves us so much time. 
It's a truly game. 

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I think you're trusted game 
changer. 

227
00:11:15,600 --> 00:11:18,800
I think you got abused. 
And now people, at least on the 

228
00:11:18,800 --> 00:11:21,760
conferences that I've been to 
lately, they talk about zero. 

229
00:11:21,760 --> 00:11:24,920
Trust is not like a punchline 
that you know. 

230
00:11:26,200 --> 00:11:28,400
Don't want AI to be a punchline.
But I think some of that is 

231
00:11:28,400 --> 00:11:31,360
because the marketing has eased 
up the gas a little bit, right? 

232
00:11:31,360 --> 00:11:35,800
So a couple years ago you go to 
RSA and identifiers A Gartner. 

233
00:11:35,800 --> 00:11:37,920
Like any conference, you know 
vendors are going to vent. 

234
00:11:38,200 --> 00:11:40,760
And so they want to put whatever
the buzzword is. 

235
00:11:40,760 --> 00:11:44,960
Oh yes, we are your 100%. 
Zero Trust partner. 

236
00:11:45,160 --> 00:11:45,880
Right. 
And really? 

237
00:11:45,880 --> 00:11:48,640
Only do a part of it. 
AI is a little bit like that, 

238
00:11:48,880 --> 00:11:52,840
kind of seeing that with agentic
I, agentic AI and agentic 

239
00:11:52,840 --> 00:11:54,800
identity. 
And so I'm starting to see that 

240
00:11:54,800 --> 00:11:57,120
as like a trend showing up with 
vendors trying to figure out 

241
00:11:57,120 --> 00:12:01,000
what is their position in trying
to address that heart of it. 

242
00:12:01,760 --> 00:12:04,280
It's not a bad thing. 
It's just this is the world that

243
00:12:04,280 --> 00:12:06,280
we're in. 
And everybody's using it, right?

244
00:12:06,280 --> 00:12:09,000
You're using it as a consumer. 
Your kids are using it for their

245
00:12:09,000 --> 00:12:11,160
school work or whatever it may 
be. 

246
00:12:11,520 --> 00:12:15,280
You know, every marketing team 
is using that for their 

247
00:12:15,280 --> 00:12:17,600
creative, you know, creative 
assets. 

248
00:12:17,840 --> 00:12:19,680
They're how they're talking to 
their customers. 

249
00:12:19,680 --> 00:12:23,680
And so to me, it feels that it's
not just endemic to this, but it

250
00:12:23,680 --> 00:12:26,720
touches everybody, you know, 
whether it's for the technology,

251
00:12:26,720 --> 00:12:29,760
for your marketing, for your 
sales team, building content, 

252
00:12:29,760 --> 00:12:31,840
building productions, building 
collateral. 

253
00:12:32,400 --> 00:12:35,280
I couldn't feel the same way. 
Like AI agents, or we're talking

254
00:12:35,280 --> 00:12:39,240
about, oh, here come these AI 
agents six months ago, and now 

255
00:12:39,240 --> 00:12:42,280
it's like I'm building AI 
agents, Jeff's building AI 

256
00:12:42,280 --> 00:12:46,080
agents. 
And it's like, wow, this tidal 

257
00:12:46,080 --> 00:12:49,080
wave is moving quicker than 
anyone I've seen before. 

258
00:12:49,480 --> 00:12:51,720
For sure. 
Well, it's very accessible also.

259
00:12:51,720 --> 00:12:55,080
So it's the most accessible or 
technology way that I've seen in

260
00:12:55,080 --> 00:12:57,680
a while. 
Usually the technology is done 

261
00:12:57,680 --> 00:13:00,720
more like plumbing, but now it 
has an interface and so you've 

262
00:13:00,720 --> 00:13:02,600
got a website you can go. 
Do things to interface. 

263
00:13:02,720 --> 00:13:06,080
Everyone knows how to use the 
figures out extremely quickly. 

264
00:13:06,080 --> 00:13:07,520
Chat to it or talk to it or 
whatever. 

265
00:13:07,520 --> 00:13:10,120
Being Chad, you kind of answered
part of a question. 

266
00:13:10,120 --> 00:13:12,800
I want to go on a sidetrack with
you was and that is AI. 

267
00:13:13,200 --> 00:13:17,280
How is AI like impacting or 
influencing what you do and like

268
00:13:17,280 --> 00:13:20,840
your role and like, you know, 
putting on events and marketing,

269
00:13:20,840 --> 00:13:22,360
right and all that kind of 
what's wrong with it? 

270
00:13:22,360 --> 00:13:24,400
Like where does it? 
Where does it impact you the 

271
00:13:24,400 --> 00:13:26,720
most? 
Yeah, so I think the one great 

272
00:13:26,720 --> 00:13:29,320
thing about live events and why 
I love it so much and I've been 

273
00:13:29,320 --> 00:13:33,160
doing this for 30 years, is that
AI can't build to this. 

274
00:13:33,160 --> 00:13:36,400
It can't, you know, put butts in
seeds and can't bring, you know,

275
00:13:36,400 --> 00:13:39,040
serve you coffee you can't have 
a conversation with in the 

276
00:13:39,040 --> 00:13:40,840
hallway, right. 
So that's what's really genuine 

277
00:13:40,840 --> 00:13:45,440
about in person that hey, I just
can't do or technology can't do.

278
00:13:45,440 --> 00:13:47,280
And that's why this business is 
so important. 

279
00:13:47,800 --> 00:13:52,320
What it does for us is it makes 
our life so much easier now, 

280
00:13:52,320 --> 00:14:00,960
right from databasing content, 
recruiting speakers, building 

281
00:14:00,960 --> 00:14:06,000
marketing plans, you know, you 
know, talking to the industry 

282
00:14:06,000 --> 00:14:08,360
like we're from the industry, 
which is really important, which

283
00:14:08,360 --> 00:14:11,320
is sometimes hard to do when you
have marketing managers and, 

284
00:14:11,320 --> 00:14:14,080
and, and content people that 
aren't experts in the industry, 

285
00:14:14,080 --> 00:14:16,080
right? 
And so, you know, we've got to 

286
00:14:16,080 --> 00:14:19,000
talk to the industry as the 
consumers and making sure that 

287
00:14:19,000 --> 00:14:22,040
it's relevant. 
And AI has certainly helped us, 

288
00:14:22,040 --> 00:14:24,560
I think position ourselves 
better as experts. 

289
00:14:25,640 --> 00:14:29,680
And you know, I was working with
Chris Tanaka and Andy on 

290
00:14:29,680 --> 00:14:33,240
building out the some of the 
sessions and some of the 

291
00:14:33,240 --> 00:14:35,160
speakers for, for, for next 
year. 

292
00:14:35,560 --> 00:14:41,080
And literally, you know, spent 
1015 minutes using Google Gemini

293
00:14:41,080 --> 00:14:43,320
and putting in like financial 
services. 

294
00:14:43,320 --> 00:14:45,640
You know, who are the leaders, 
who are the speakers in for 

295
00:14:45,640 --> 00:14:49,800
banks, insurance companies, 
manufacturing, automotive, CPG? 

296
00:14:49,800 --> 00:14:56,400
And in so 3 minutes, you know, 
there's literally, you know, 

297
00:14:56,400 --> 00:14:59,520
100, you know, whether they're 
endemic speakers or people that 

298
00:14:59,520 --> 00:15:01,880
we know that you guys know, or 
people that you may have never 

299
00:15:01,880 --> 00:15:05,400
heard of working for Boeing or 
things like that, that, you 

300
00:15:05,400 --> 00:15:07,920
know, spits out where they've 
spoken, what they've done, you 

301
00:15:07,920 --> 00:15:12,000
know, how's it connected to 
identity and access? 

302
00:15:12,920 --> 00:15:16,720
And that was like, I'm like, Oh 
my God, we just identified 100 

303
00:15:16,720 --> 00:15:19,320
people that weren't really on 
our radar that could or could 

304
00:15:19,320 --> 00:15:21,880
not be applicable. 
But that's just cut out. 

305
00:15:21,880 --> 00:15:24,480
You know, like typically I would
call one of you guys and say, 

306
00:15:24,480 --> 00:15:26,680
Hey, who, who's the latest and 
greatest? 

307
00:15:26,680 --> 00:15:28,440
And who are you guys working 
with and who do you want to hear

308
00:15:28,440 --> 00:15:30,760
from? 
And that just took hours of 

309
00:15:30,760 --> 00:15:33,880
research and compiled it into a,
you know. 

310
00:15:34,000 --> 00:15:39,400
We'd say, hold on, John, let me 
check a right, right. 

311
00:15:39,400 --> 00:15:43,000
But, but speaking that exact 
topic right now, you're starting

312
00:15:43,000 --> 00:15:47,720
to formulate what the next 
Identiverse in Las Vegas is 

313
00:15:47,720 --> 00:15:50,160
going to look like from the 
gender perspective. 

314
00:15:50,400 --> 00:15:54,600
What are some of the big themes 
that you're expecting to touch 

315
00:15:54,600 --> 00:15:55,720
on? 
Yeah. 

316
00:15:55,720 --> 00:15:58,000
So one of the themes that we're 
working on or the theme is sort 

317
00:15:58,000 --> 00:16:01,200
of global identity, right? 
And how it touches basically 

318
00:16:01,200 --> 00:16:04,480
everyone and everything. 
And, you know, so I think a lot 

319
00:16:04,480 --> 00:16:08,200
of the themes will, you know, 
once again, be consistent, 

320
00:16:08,360 --> 00:16:09,680
right? 
Because we don't want to go away

321
00:16:09,680 --> 00:16:13,720
from like the core, you know, 
where this started, right? 

322
00:16:13,720 --> 00:16:16,480
But at the same time, you've 
always got to evolve and grow, 

323
00:16:16,480 --> 00:16:19,280
right? 
So, you know, you know, we're 

324
00:16:19,280 --> 00:16:22,320
going to still vote, you know, 
we introduced the NHI workshop 

325
00:16:22,320 --> 00:16:24,720
and Pavilion last year. 
We're going to work with the NHI

326
00:16:24,720 --> 00:16:28,080
management group on, on building
that out even more and, and, and

327
00:16:28,080 --> 00:16:29,920
making that bigger and more 
important. 

328
00:16:30,360 --> 00:16:32,440
On Leila Choda's. 
Group, right? 

329
00:16:32,520 --> 00:16:35,040
I'll be happy to hear. 
Yeah, yeah, yeah, I'll be happy.

330
00:16:35,080 --> 00:16:39,320
That's my guy, Mr. NHI, right? 
But he's been, he's been a 

331
00:16:39,440 --> 00:16:43,280
phenomenal partner with us and 
looking forward to expanding 

332
00:16:43,280 --> 00:16:48,320
that would like to replicate 
that some sort with AI, right, 

333
00:16:48,840 --> 00:16:51,680
just to go back to that. 
But we've had a workshop on that

334
00:16:51,680 --> 00:16:53,240
last year. 
I think that could be bigger 

335
00:16:53,240 --> 00:16:56,320
and, and just a little deeper 
than what we did last year. 

336
00:16:57,040 --> 00:16:59,440
We're trying to work on like an 
AI pavilion on the show floor 

337
00:16:59,440 --> 00:17:02,520
next year. 
Continuing on the trends with 

338
00:17:02,520 --> 00:17:04,480
the, you know, we had the 
workshops on continuous and 

339
00:17:04,480 --> 00:17:08,040
personal identity, you know, 
some something like that from a 

340
00:17:08,040 --> 00:17:11,359
workshop point of view. 
Something we're introducing this

341
00:17:11,359 --> 00:17:13,560
year for the first time is we're
going to have a one-on-one 

342
00:17:13,560 --> 00:17:18,280
networking platform that's going
to enable us to work through an 

343
00:17:18,280 --> 00:17:21,520
algorithm to connect, you know, 
interested parties. 

344
00:17:21,520 --> 00:17:23,400
So we're going to do that on the
front end of the event. 

345
00:17:24,240 --> 00:17:27,599
We just invested in the 
technology to help us do that. 

346
00:17:27,800 --> 00:17:29,600
So we've always had the 
matchmaking that you can go 

347
00:17:29,600 --> 00:17:31,760
through the app. 
This is going to be, you know, 

348
00:17:31,880 --> 00:17:37,920
very way more organized and the 
algorithm's really going to 

349
00:17:37,920 --> 00:17:42,400
bring people together to have 
meetings and then utilize your 

350
00:17:42,400 --> 00:17:44,680
time on site. 
So I assume this is like an opt 

351
00:17:44,680 --> 00:17:47,520
in? 
He says like you started 

352
00:17:47,520 --> 00:17:49,080
describing it. 
I know it's not this but I just 

353
00:17:49,080 --> 00:17:50,480
make the joke anyway. 
It's like a Tinder. 

354
00:17:51,680 --> 00:17:54,480
We've always said you want to 
take yeah, yeah, yeah, the 

355
00:17:54,480 --> 00:17:56,240
bumbler, the Tinder for, for 
this business. 

356
00:17:56,240 --> 00:17:59,320
But you know, you know, these 
guys spend so much money, you 

357
00:17:59,320 --> 00:18:00,840
know, we all spend so much money
and time. 

358
00:18:00,840 --> 00:18:03,560
And how do you find a way to 
like, you know, bring that 

359
00:18:03,560 --> 00:18:07,520
together in a, in a 1 to 1 
concentrated efficient way, 

360
00:18:07,520 --> 00:18:09,760
right? 
Because I think like all 

361
00:18:09,760 --> 00:18:11,720
elements of the show. 
But you know, I've been in this 

362
00:18:11,720 --> 00:18:13,440
business for a long time. 
You know, I've done it. 

363
00:18:13,440 --> 00:18:15,640
Some of the other companies I've
worked on, peers of mine that 

364
00:18:15,640 --> 00:18:18,040
are working on other shows 
outside of cybersecurity are 

365
00:18:18,040 --> 00:18:20,760
doing it. 
And it's going to be a big new 

366
00:18:20,840 --> 00:18:22,680
key driver for our success this 
year. 

367
00:18:23,320 --> 00:18:27,440
So talk to me a little bit more 
about this idea of these 

368
00:18:27,440 --> 00:18:31,600
one-on-one needs you to have 
like a, a clear vision, like who

369
00:18:31,600 --> 00:18:34,480
are The Who are the two sides of
the one-on-one? 

370
00:18:35,400 --> 00:18:39,440
I make it really be, you know, 
this industry like I came from 

371
00:18:39,440 --> 00:18:41,840
financial services for many 
years, right? 

372
00:18:42,120 --> 00:18:45,000
And so the buyer seller 
relationship was like super 

373
00:18:45,000 --> 00:18:46,920
clear. 
You know, I'm a payments 

374
00:18:46,920 --> 00:18:49,520
processing company. 
I want to talk to a bank, right?

375
00:18:50,520 --> 00:18:55,240
This industry, it's not as you 
know, it's not the buyer seller 

376
00:18:55,320 --> 00:18:58,760
exactly right. 
So, you know, it's it's really 

377
00:18:58,760 --> 00:19:01,440
for anybody that wants to 
connect, whatever your interests

378
00:19:01,440 --> 00:19:04,320
are, what are you trying to 
solve for and building out those

379
00:19:04,320 --> 00:19:06,520
profiles. 
And then we're connecting you on

380
00:19:06,520 --> 00:19:09,800
the back end of that, right. 
So it's really based upon what 

381
00:19:09,800 --> 00:19:12,160
your interests are, what your 
needs are and trying to solve 

382
00:19:12,160 --> 00:19:14,120
those. 
OK, Right. 

383
00:19:14,400 --> 00:19:17,600
Yeah. 
So, you know, if you have a 

384
00:19:17,600 --> 00:19:22,520
question about, you know, some, 
you know from me, you need 

385
00:19:22,520 --> 00:19:25,120
answers from an attorney or 
things like that about, you 

386
00:19:25,120 --> 00:19:27,880
know, some standards and things 
like that, we would try and map 

387
00:19:27,880 --> 00:19:30,360
that through the algorithm to 
connect you guys. 

388
00:19:31,120 --> 00:19:34,040
And then the way it sets is that
we set up like little tables 

389
00:19:34,040 --> 00:19:36,800
with two seats and on the front 
end of the conference, when 

390
00:19:36,800 --> 00:19:39,160
there's nothing else going on, 
we're going to orchestrate that 

391
00:19:39,160 --> 00:19:41,240
and execute that on the front 
end of the event. 

392
00:19:41,640 --> 00:19:43,760
So during the rest of the event,
you can go to the exhibit hall, 

393
00:19:43,760 --> 00:19:45,680
you can go to the receptions, go
to your parties, go to the 

394
00:19:45,680 --> 00:19:46,840
sessions and all that stuff. 
So. 

395
00:19:47,240 --> 00:19:48,920
OK, that sounds pretty cool 
actually. 

396
00:19:49,000 --> 00:19:51,360
Yeah, I mean, imagine or, you 
know, chill out a profile of 

397
00:19:51,360 --> 00:19:53,160
some sort, right? 
And say here's my interests, 

398
00:19:53,400 --> 00:19:55,000
here's what I would like to talk
about. 

399
00:19:55,040 --> 00:19:58,800
I mean, it's it's it's helpful 
because I think, you know, no 

400
00:19:58,800 --> 00:20:00,880
offense to like content like 
that's great. 

401
00:20:01,200 --> 00:20:03,680
But a lot of people, the big 
value are the hallway 

402
00:20:03,680 --> 00:20:05,600
conversations, right? 
It is the networking, it's the 

403
00:20:05,600 --> 00:20:07,200
fellowship, whatever you want to
call it. 

404
00:20:07,560 --> 00:20:10,920
You go for the content, but you 
have conversations in the 

405
00:20:10,920 --> 00:20:12,680
hallway and. 
Can you organize that a little 

406
00:20:12,680 --> 00:20:15,720
bit more so you don't just like 
happened to run into someone, 

407
00:20:15,720 --> 00:20:17,520
right? 
So I and somebody to introduce 

408
00:20:17,520 --> 00:20:20,000
you that were, you know, look, 
we all start on the outside 

409
00:20:20,000 --> 00:20:22,440
somewhere and it's like, OK, 
you're on the outside of the 

410
00:20:22,440 --> 00:20:24,080
ring. 
And I think, you know, we've 

411
00:20:24,080 --> 00:20:27,320
tried to be think better as as a
industry, the identity industry 

412
00:20:27,320 --> 00:20:30,240
of hey, bring somebody like 
introduce somebody to someone, 

413
00:20:30,240 --> 00:20:31,600
right? 
So, OK, have you met my friend 

414
00:20:31,600 --> 00:20:32,720
Jim? 
Have you met my friend John? 

415
00:20:32,720 --> 00:20:34,600
Right. 
Get people in conversation. 

416
00:20:34,920 --> 00:20:36,560
Some people are good at it, some
people aren't. 

417
00:20:36,680 --> 00:20:39,480
I think it's just another way to
expand that network. 

418
00:20:39,680 --> 00:20:41,880
Yeah. 
Well, it's funny because when I 

419
00:20:41,880 --> 00:20:44,240
did this for financial services 
and then I did it for commercial

420
00:20:44,240 --> 00:20:48,000
real estate technology, and 
everybody was open to, 

421
00:20:48,000 --> 00:20:50,560
especially on the commercial 
real estate side, connect with 

422
00:20:50,560 --> 00:20:53,040
people. 
And when I got to, you know, 

423
00:20:53,040 --> 00:20:56,080
cybersecurity, I was told 
everybody's concerned about 

424
00:20:56,080 --> 00:20:57,760
their privacy. 
Nobody's going to download the 

425
00:20:57,760 --> 00:21:00,720
app, nobody's going to network, 
nobody's going to talk to each 

426
00:21:00,720 --> 00:21:03,320
other. 
And I kind of called BS on that,

427
00:21:03,400 --> 00:21:05,960
right? 
Because I think, you know, I 

428
00:21:05,960 --> 00:21:08,840
know privacy, people still take 
it seriously, but like, you're 

429
00:21:08,840 --> 00:21:11,360
here for a reason and you want 
to meet people, right? 

430
00:21:11,360 --> 00:21:12,720
There's still plenty of people 
that won't. 

431
00:21:13,040 --> 00:21:16,760
But the more and more I see is 
that, you know, it's less about 

432
00:21:16,760 --> 00:21:20,080
the privacy of like, who am I 
meeting with or my app? 

433
00:21:20,400 --> 00:21:22,240
And you want to maximize your 
time here. 

434
00:21:22,240 --> 00:21:26,480
And so, you know, I've seen that
come a long way over the 4 1/2 

435
00:21:26,480 --> 00:21:28,200
years that I've been in 
cybersecurity. 

436
00:21:29,360 --> 00:21:31,800
And it's even identity, you 
know, like, oh, they will never 

437
00:21:31,800 --> 00:21:32,760
do that. 
They'll never do that. 

438
00:21:32,760 --> 00:21:36,320
I'm like, yes, like people are 
people and they want to meet and

439
00:21:36,320 --> 00:21:37,520
connect. 
So I think it's going to be a 

440
00:21:37,520 --> 00:21:39,560
big, big part of the puzzle for 
identifiers. 

441
00:21:40,080 --> 00:21:42,760
You're right. 
I mean, why do people get on the

442
00:21:42,760 --> 00:21:46,400
plane or travel to go to a 
conference with people was 

443
00:21:46,400 --> 00:21:48,440
because they want to meet other 
people. 

444
00:21:48,720 --> 00:21:52,200
If just are going from session 
to session, not fucking anybody.

445
00:21:52,480 --> 00:21:55,960
You could do that from home 
watching remotely or something. 

446
00:21:55,960 --> 00:21:58,360
So people want to have those 
interactions. 

447
00:21:59,120 --> 00:22:01,320
I've had some great interactions
this week. 

448
00:22:02,040 --> 00:22:06,280
I Jeff nailed it. 
Identifiers in Las Vegas is like

449
00:22:06,720 --> 00:22:10,080
the event of the year you're 
planning that. 

450
00:22:10,400 --> 00:22:14,120
I'd love to get a hot take or 
give us some like information. 

451
00:22:14,120 --> 00:22:17,840
What's it going to be like and 
are there is there anything you 

452
00:22:17,840 --> 00:22:21,880
can tell us that maybe you'll be
making public for the first 

453
00:22:21,880 --> 00:22:22,760
time? 
I'd love that. 

454
00:22:23,080 --> 00:22:24,600
Have a piece of that for the 
show. 

455
00:22:24,600 --> 00:22:27,800
Yeah, give us a scoop, John. 
We might have puppies this year,

456
00:22:27,920 --> 00:22:31,520
OK, you know. 
You know, go on. 

457
00:22:31,520 --> 00:22:33,440
I'm listening. 
I'm a dog person. 

458
00:22:34,040 --> 00:22:38,000
No, I think you know where this 
conversation started about like,

459
00:22:38,080 --> 00:22:41,600
you know, you all have a lot of 
opportunities to go to things, 

460
00:22:41,600 --> 00:22:43,480
right? 
And I'm a big believer that it's

461
00:22:43,480 --> 00:22:47,720
got to be incredibly valuable, 
important and fun, right? 

462
00:22:47,720 --> 00:22:51,200
And so, you know, I think we're 
going to try and drive more of 

463
00:22:51,200 --> 00:22:55,080
that, you know, you know, more 
innovation content on the show 

464
00:22:55,080 --> 00:22:59,040
floor, more of the pavilions, 
more, you know, experiences and 

465
00:22:59,040 --> 00:23:01,880
activations outside of the floor
in different areas at the 

466
00:23:01,880 --> 00:23:04,520
Mandalay Bay. 
And, and, you know, it's really 

467
00:23:04,520 --> 00:23:07,520
important to make sure that 
we're creating value for 

468
00:23:07,520 --> 00:23:09,200
everyone. 
And, you know, I want you to 

469
00:23:09,200 --> 00:23:10,880
leave there and come back and be
like, that was awesome. 

470
00:23:10,880 --> 00:23:12,680
It's like, I have to be there 
and then you're going to tell 

471
00:23:12,680 --> 00:23:14,560
four or five of your friends 
that you have to be here. 

472
00:23:14,560 --> 00:23:17,000
It was so fun. 
The party at this place or the 

473
00:23:17,000 --> 00:23:19,680
event at this place and the 
mainstage production was over 

474
00:23:19,680 --> 00:23:22,280
the top and it was great. 
And so, you know, we're, we're 

475
00:23:22,280 --> 00:23:25,040
working on all that right now. 
You know, our, our big goal is 

476
00:23:25,040 --> 00:23:29,200
to get ahead of it, you know, 
and, and, and you know, we've 

477
00:23:29,200 --> 00:23:31,680
got a bunch of keynotes that 
we're working on right now and 

478
00:23:31,960 --> 00:23:34,680
some really cool stuff. 
And you know, I can't drop that 

479
00:23:34,680 --> 00:23:37,720
right now, but, but hopefully, 
you know, our goal is to have a 

480
00:23:37,720 --> 00:23:41,480
good portion of those big time 
name speakers, you know, 

481
00:23:41,760 --> 00:23:44,280
confirmed by the end of December
and in market by the 1st of 

482
00:23:44,280 --> 00:23:47,080
January. 
And you'll see like kind of the 

483
00:23:47,080 --> 00:23:49,440
investment in what we're trying 
to do for, for next year. 

484
00:23:49,440 --> 00:23:51,880
Yeah. 
I mean, I'll say that the 

485
00:23:51,880 --> 00:23:54,640
Mandalay is an awesome location.
I'm glad you're going back there

486
00:23:54,640 --> 00:23:57,760
again. 
I just had an idea. 

487
00:23:58,200 --> 00:24:00,640
You can take it, leave it, 
whatever you want to do with it.

488
00:24:00,640 --> 00:24:03,640
But I remember going to some 
conferences maybe a decade ago 

489
00:24:03,640 --> 00:24:06,440
and they'd have like beanbag 
chairs everywhere. 

490
00:24:06,440 --> 00:24:09,560
Like you could just sit down and
relax and get out of your 

491
00:24:09,560 --> 00:24:11,920
laptop. 
I'd love to see Beanbag. 

492
00:24:11,920 --> 00:24:15,160
Chairs until you have to get up 
and that could make a beach 

493
00:24:15,160 --> 00:24:18,560
turtle trying to get out of it. 
I know Megan and Adrian from 

494
00:24:18,560 --> 00:24:20,160
Fight Alliance. 
They're big on beanbag chairs so

495
00:24:20,160 --> 00:24:23,920
if you go like authenticate they
have their beanbag which are fun

496
00:24:23,920 --> 00:24:27,040
but they sound great in theory 
until you have to get. 

497
00:24:29,040 --> 00:24:30,960
I'll see if I can get you a 
beanbag chair, yeah? 

498
00:24:31,480 --> 00:24:33,480
And you're a little. 
Personal one. 

499
00:24:33,800 --> 00:24:34,880
Yeah. 
Yeah, that'd be funny. 

500
00:24:36,240 --> 00:24:38,840
So let me ask you a final 
question here as we kind of wrap

501
00:24:38,840 --> 00:24:41,720
things up. 
You're putting on all of these 

502
00:24:41,720 --> 00:24:43,800
events, right? 
You're focused on identity and 

503
00:24:43,800 --> 00:24:45,520
security and all the things that
cyber has does. 

504
00:24:45,520 --> 00:24:47,320
But let's say you're not doing 
that. 

505
00:24:47,880 --> 00:24:49,960
You can. 
Put together whatever. 

506
00:24:49,960 --> 00:24:53,040
Con You want John. 
Con tomorrow? 

507
00:24:53,040 --> 00:24:55,680
Con whatever. 
What is? 

508
00:24:55,880 --> 00:24:59,400
What is that convention? 
What is the topic or the theme 

509
00:24:59,680 --> 00:25:03,960
and where do you host it? 
So I, I think about this all, 

510
00:25:03,960 --> 00:25:06,040
yeah, if I was going to do this 
on my own and what, what I would

511
00:25:06,040 --> 00:25:11,240
do, and not to be cliche, but 
like health and Wellness, like 

512
00:25:11,280 --> 00:25:15,280
really, really has come so far, 
right. 

513
00:25:15,280 --> 00:25:19,080
I've been working out and doing 
stuff for, for my whole life, 

514
00:25:19,080 --> 00:25:21,840
basically playing sports. 
And I have two boys playing, you

515
00:25:21,840 --> 00:25:24,960
know, high level lacrosse and 
how much time and effort they 

516
00:25:24,960 --> 00:25:26,880
put into it. 
And, you know, I asked a buddy 

517
00:25:26,880 --> 00:25:29,440
of mine, like, how many private 
lessons did you have growing up?

518
00:25:29,440 --> 00:25:32,280
And the answer was 0, right? 
And I've given my kids and all 

519
00:25:32,280 --> 00:25:33,600
of our kids have gotten all 
these things. 

520
00:25:33,600 --> 00:25:36,600
And, you know, I think health 
and Wellness is, is, you know, a

521
00:25:36,600 --> 00:25:40,080
significant piece of our life. 
It's not going away. 

522
00:25:41,840 --> 00:25:46,040
You know, I've invested in, in, 
you know, studios and, and 

523
00:25:46,040 --> 00:25:48,080
fitness concepts and things like
that. 

524
00:25:48,080 --> 00:25:52,080
And so it's like where my 
passion is, you know, I just 

525
00:25:52,080 --> 00:25:54,040
where the technology's taking 
that business. 

526
00:25:54,040 --> 00:25:56,000
I mean, I don't know if you guys
wear a woop, but I wear a woop. 

527
00:25:56,000 --> 00:25:59,600
And you know, I mean, tells me I
don't sleep enough to probably 

528
00:25:59,600 --> 00:26:03,520
drink too much, but but it's, 
it's really fascinating. 

529
00:26:03,520 --> 00:26:06,720
Like the more and more and more 
you read about this and, and, 

530
00:26:06,720 --> 00:26:11,560
and understand it like where 
that is going, you know, so 

531
00:26:11,560 --> 00:26:13,280
that's, that's one of my 
passions. 

532
00:26:13,280 --> 00:26:17,080
And and if it wasn't that, it'd 
probably be something around 

533
00:26:17,080 --> 00:26:19,000
wine and food. 
So where? 

534
00:26:19,080 --> 00:26:21,120
So where? 
Would you have this health 

535
00:26:21,160 --> 00:26:22,600
thought? 
What's the location? 

536
00:26:23,280 --> 00:26:26,200
You know, I, I think Austin, TX 
is the greatest place really, 

537
00:26:27,600 --> 00:26:31,520
you know, lots of technologies 
kind of consume that place. 

538
00:26:32,720 --> 00:26:34,960
It's an incredibly fit city, 
right? 

539
00:26:34,960 --> 00:26:38,360
I just love Austin, right? 
Like you could run down by the 

540
00:26:38,360 --> 00:26:40,440
river. 
They've got all these concepts, 

541
00:26:41,680 --> 00:26:44,240
you know, bike, you've got the 
water, you can row, you can 

542
00:26:44,240 --> 00:26:45,880
boat, you can do all this kind 
of stuff. 

543
00:26:45,880 --> 00:26:48,480
And and then I think just 
Austin's got a great music 

544
00:26:48,480 --> 00:26:54,400
scene, super fun, great food. 
And yeah, it's probably, it's 

545
00:26:54,400 --> 00:26:58,120
like one of my favorite spots. 
So that's probably where I 

546
00:26:58,120 --> 00:26:58,920
would, I would. 
Host it. 

547
00:26:58,920 --> 00:27:00,480
Good spot. 
They got a comedy scene too. 

548
00:27:00,480 --> 00:27:02,720
Good stand. 
Up, yeah, down there, I have not

549
00:27:02,720 --> 00:27:04,080
rounded the mothership. 
Yet, but OK. 

550
00:27:04,160 --> 00:27:05,080
Yeah. 
Have you? 

551
00:27:05,280 --> 00:27:07,720
I have not. 
But I, you know, I, I, I, I've 

552
00:27:08,120 --> 00:27:11,400
been to Austin maybe just a 
couple times and you know, I'll 

553
00:27:11,400 --> 00:27:14,880
travel for work and I rarely 
spend extra time where I'm at. 

554
00:27:15,320 --> 00:27:18,160
I'm in and out for business. 
But that is one of the things 

555
00:27:18,160 --> 00:27:21,960
that I want to do is go see 
like, you know, I go see a 

556
00:27:21,960 --> 00:27:24,640
comedy show, you know, go see 
something like a kill Tony or 

557
00:27:24,640 --> 00:27:28,400
something like that. 
I love stand up comedy and any 

558
00:27:28,400 --> 00:27:29,760
chance I can get to do like 
that? 

559
00:27:29,840 --> 00:27:32,400
So that's on my list. 
But also going to like New York 

560
00:27:32,400 --> 00:27:34,160
City. 
And I've been in New York City a

561
00:27:34,160 --> 00:27:36,800
bunch of times, would have never
actually made it to a comedy 

562
00:27:36,800 --> 00:27:40,480
club like, you know, Village or 
wherever AV but. 

563
00:27:40,680 --> 00:27:42,120
So how about you guys? 
What what? 

564
00:27:42,120 --> 00:27:45,000
What if you weren't doing a 
podcast for identity? 

565
00:27:45,240 --> 00:27:50,040
I think we'd go into together, 
John and I want to like sharpen 

566
00:27:50,040 --> 00:27:52,200
it a little bit, see if you're 
on board. 

567
00:27:52,560 --> 00:27:53,880
Longevity. 
Yeah. 

568
00:27:54,240 --> 00:27:59,280
So this longevity term that's 
like one of my mind worms that 

569
00:27:59,280 --> 00:28:02,840
that's the mind viruses that I, 
I get onto YouTube and I watch 

570
00:28:02,880 --> 00:28:05,520
all these people. 
It's getting so big now and 

571
00:28:05,520 --> 00:28:10,760
there's like all these different
branches that and I, I don't 

572
00:28:10,760 --> 00:28:15,520
think it goes super nerdy like 
academic flongevity. 

573
00:28:15,520 --> 00:28:20,400
It'd be more, of course, 
research based, but it would be 

574
00:28:20,400 --> 00:28:23,440
more of like the commercial, 
like how does the average Joe 

575
00:28:23,800 --> 00:28:29,280
wind up juicing the the length 
and quality of their life, You 

576
00:28:29,280 --> 00:28:33,320
know, rather than just, you 
know, living to 80, maybe living

577
00:28:33,320 --> 00:28:38,200
to 90, but also making that last
10 years more valuable, having 

578
00:28:38,200 --> 00:28:40,840
more muscle. 
That's part of it, but it's also

579
00:28:40,840 --> 00:28:43,160
all the other things like what 
are the supplements you could be

580
00:28:43,160 --> 00:28:45,200
taking? 
What are the things you can do 

581
00:28:45,520 --> 00:28:48,840
to improve the quality of life 
of your life? 

582
00:28:50,000 --> 00:28:53,400
If you can get me to show off, 
that's the trick. 

583
00:28:53,800 --> 00:28:54,800
Yeah. 
Like. 

584
00:28:55,440 --> 00:28:59,800
Yes, yeah. 
I just think that, you know, it 

585
00:28:59,800 --> 00:29:02,560
wouldn't take long till you're 
in Vegas where you you know, you

586
00:29:02,560 --> 00:29:09,200
have to have like Comic Con 
level, like, you know, space 

587
00:29:09,200 --> 00:29:11,520
some under the hell the people 
showing up for your confidence 

588
00:29:11,520 --> 00:29:14,440
because you're the top longevity
conference That could 

589
00:29:14,440 --> 00:29:15,680
definitely. 
For sure. 

590
00:29:15,680 --> 00:29:17,200
What do you? 
What do you think, Jeff? 

591
00:29:18,640 --> 00:29:21,080
I mean, I'm a I'm a total nerd 
and dork. 

592
00:29:21,080 --> 00:29:24,280
So it would probably. 
Be something technology related.

593
00:29:25,160 --> 00:29:28,040
I know there's already like a 
podcast thing that happens. 

594
00:29:28,040 --> 00:29:31,880
So maybe some like that Ned 
National and something 

595
00:29:31,880 --> 00:29:33,760
Association of Broadcasters has 
like a conference. 

596
00:29:33,760 --> 00:29:36,280
So I don't know what it would 
be, but it would be probably 

597
00:29:36,280 --> 00:29:40,840
some sort of like nerd con, like
cool technology. 

598
00:29:40,840 --> 00:29:43,880
So crap and let's plug if it and
see what works. 

599
00:29:44,440 --> 00:29:48,200
I'll tell you as a kid growing 
up, I went to the consumer 

600
00:29:48,200 --> 00:29:51,320
electronic show. 
It was in Chicago at the 

601
00:29:51,360 --> 00:29:54,640
McCormick Center and it was when
the Nintendo was at sort of at 

602
00:29:54,640 --> 00:29:56,520
the height of its hour, the 
original Nintendo. 

603
00:29:56,960 --> 00:30:01,240
And I was blown away at how cool
it was to be in this giant 

604
00:30:01,240 --> 00:30:03,920
Convention Center. 
That's probably 11 as well would

605
00:30:03,920 --> 00:30:06,440
be able to play games that were 
cutting out, you know, in the 

606
00:30:06,440 --> 00:30:09,200
future and seeing all the 
different technologies and stuff

607
00:30:09,200 --> 00:30:11,440
like that. 
CES is now massive. 

608
00:30:11,440 --> 00:30:15,320
It's in Vegas. 
It's it's I will attend one some

609
00:30:15,320 --> 00:30:17,240
point, but that's the kind of 
thing that would interest me 

610
00:30:17,240 --> 00:30:20,080
would be, you know, something, 
something like that. 

611
00:30:21,280 --> 00:30:23,360
And I would do it in Japan. 
Paulin. 

612
00:30:23,600 --> 00:30:26,520
So I've never really been to 
Japan other than the two 

613
00:30:26,520 --> 00:30:30,120
airports on my waist coming and 
going from other other areas. 

614
00:30:30,520 --> 00:30:32,840
But I think I would love to go 
to Japan because they definitely

615
00:30:32,840 --> 00:30:34,760
have the technology footprint 
that I have interest. 

616
00:30:34,760 --> 00:30:36,280
All right. 
That's the other thing we need. 

617
00:30:36,280 --> 00:30:39,560
We need an Idanoverse Tokyo. 
So John, sign me up. 

618
00:30:39,840 --> 00:30:43,240
Let us know when you're ready 
for that and we will be at ZB 

619
00:30:43,240 --> 00:30:44,760
and Me partner. 
Perfect. 

620
00:30:44,960 --> 00:30:48,640
Yeah, we're always looking for a
reason to travel. 

621
00:30:48,680 --> 00:30:51,040
We're really gospel of ID 8 this
100 to everybody. 

622
00:30:52,400 --> 00:30:53,800
All right, well, this has been a
great conversation. 

623
00:30:53,800 --> 00:30:55,440
John. 
I can't thank you enough for 

624
00:30:55,440 --> 00:30:57,640
your partnership. 
It's been a great ride. 

625
00:30:57,800 --> 00:31:00,200
Let's keep it going to 2026 
again. 

626
00:31:00,200 --> 00:31:02,080
How are you Shirley? 
She's awesome to work with. 

627
00:31:02,800 --> 00:31:04,880
We're texting back and forth. 
She's like making sure we got 

628
00:31:04,880 --> 00:31:06,400
convenient. 
I'm making sure that she's got 

629
00:31:06,400 --> 00:31:07,640
hurt from that she needs from 
us. 

630
00:31:08,080 --> 00:31:09,400
So it's been a. 
Great hardship there. 

631
00:31:09,400 --> 00:31:11,520
And at that point I was just 
like, my, my team is awesome, 

632
00:31:11,760 --> 00:31:14,680
right? 
I mean, from it, it's so fun 

633
00:31:14,680 --> 00:31:17,040
building these things and when 
you got like a cohesive team, 

634
00:31:17,040 --> 00:31:20,080
all kind of rowing the boat 
together and, and, and, and you 

635
00:31:20,080 --> 00:31:22,080
know, the benefit that you come 
and experience this. 

636
00:31:22,080 --> 00:31:25,040
But you know, kudos to these 
guys for busting their hump to, 

637
00:31:25,040 --> 00:31:27,320
to making all this stuff happen 
because without them, this, this

638
00:31:27,320 --> 00:31:29,040
doesn't exist. 
Chris has been awesome. 

639
00:31:29,040 --> 00:31:34,120
She's she's like this silence, 
like conference ninja. 

640
00:31:34,520 --> 00:31:36,800
She's walking around. 
She's like making sure things 

641
00:31:36,800 --> 00:31:38,960
going all right. 
She's like, all right, let's fix

642
00:31:38,960 --> 00:31:41,560
this. 
Yeah, for sure. 

643
00:31:41,560 --> 00:31:44,360
Super Palm and very fun to work 
with as well. 

644
00:31:45,320 --> 00:31:47,680
All right, let's go ahead and 
wrap it up for this 

645
00:31:47,680 --> 00:31:50,120
conversation. 
Let's see, we're on the web 

646
00:31:50,200 --> 00:31:53,040
iecpodcast.com. 
I have links in our show notes 

647
00:31:53,040 --> 00:31:55,960
to connect with John on LinkedIn
that also to the Cyber Risk 

648
00:31:55,960 --> 00:31:57,680
Alliance so you can learn about 
all the stuff they work on. 

649
00:31:57,680 --> 00:31:59,560
Again, not just identifiers, but
so much more. 

650
00:32:00,440 --> 00:32:02,960
And then yeah, like and 
subscribe and that helps us get 

651
00:32:02,960 --> 00:32:05,920
out to these conferences, have 
great conversations and and all 

652
00:32:05,920 --> 00:32:08,960
that fun stuff. 
And yeah, so leave it there for 

653
00:32:08,960 --> 00:32:11,000
this week. 
Thanks everyone for watching and

654
00:32:11,000 --> 00:32:13,240
or listening and also I could be
on the next one. 

655
00:32:13,680 --> 00:32:18,000
Thanks guys. 
You've been listening to 

656
00:32:18,000 --> 00:32:21,920
Identity at the Center. 
We hope you've enjoyed the show.

657
00:32:22,080 --> 00:32:26,280
Make sure to like, rate and 
review, and we'll be back soon. 

658
00:32:26,480 --> 00:32:28,760
But in the meantime, hit the 
website at 

659
00:32:28,760 --> 00:32:35,120
identity@thecenter.com. 
See you next time on Identity at

660
00:32:35,120 --> 00:32:36,040
the Center.