1
00:00:00,160 --> 00:00:03,040
You have to actually understand 
the area before you can put 

2
00:00:03,040 --> 00:00:05,320
together a good set of 
requirements. 

3
00:00:05,640 --> 00:00:10,080
And so I think that's where 
maybe that RFI really can help 

4
00:00:10,080 --> 00:00:12,240
because you don't know what's 
out there. 

5
00:00:12,240 --> 00:00:15,040
You don't know what are the 
standard set of requirements. 

6
00:00:15,400 --> 00:00:18,520
Obviously if you start putting 
the other requirements like the 

7
00:00:18,520 --> 00:00:22,720
system must be able to levitate 
above the ground, like no system

8
00:00:22,720 --> 00:00:24,560
showing to meet that. 
So you have to have. 

9
00:00:24,600 --> 00:00:26,840
But it's in the cloud, it 
levitates automatically. 

10
00:00:27,480 --> 00:00:36,160
Yes, this is identity at the 
center. 

11
00:00:36,840 --> 00:00:42,520
If it has anything to do with 
IAM, this is the go to podcast 

12
00:00:43,000 --> 00:00:47,160
now your hosts Jim McDonald and 
Jeff Steadman. 

13
00:00:53,640 --> 00:00:55,360
Welcome to the Identity at the 
Center podcast. 

14
00:00:55,360 --> 00:00:56,840
I'm Jeff, and that's Jim. 
Hey, Jim. 

15
00:00:57,520 --> 00:01:00,320
Hey, Jeff, how are you? 
Oh, not so bad yourself. 

16
00:01:01,600 --> 00:01:05,840
And it's been quite a week and 
it's only Monday already. 

17
00:01:06,840 --> 00:01:10,520
It's been quite a day. 
It's I'm on mountain time. 

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00:01:10,520 --> 00:01:15,000
So part of my challenge they off
the bat is that 6:00 AM is 8:00 

19
00:01:15,000 --> 00:01:18,520
AM. 
And by the time that I get 

20
00:01:18,520 --> 00:01:22,280
everything together, it's like 
7:00 AM and the world is like 

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00:01:22,280 --> 00:01:27,880
full speed and I'm not ready. 
Well, here's a pro tip for 

22
00:01:27,880 --> 00:01:29,520
consulting. 
Don't live in the West Coast 

23
00:01:29,880 --> 00:01:31,520
because everything's going to be
done in Eastern Time. 

24
00:01:32,200 --> 00:01:36,480
Or just embrace the early life 
and the early release, I guess, 

25
00:01:36,480 --> 00:01:38,520
right. 
People kind of disappear 

26
00:01:38,520 --> 00:01:41,880
probably around 3:00 PM, you 
know, for, for folks on the West

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00:01:41,880 --> 00:01:43,560
Coast. 
But yeah, that's that's life. 

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00:01:44,560 --> 00:01:47,520
Yeah, exactly, Exactly. 
I don't think I could do it. 

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00:01:47,920 --> 00:01:51,600
You know, I thought about, you 
know, moving to Hawaii or 

30
00:01:51,600 --> 00:01:56,040
something and it would be great,
but you'd have to get up so dark

31
00:01:56,040 --> 00:01:58,960
early to have like 2:00 in the 
morning, 3:00 in the morning, 

32
00:01:59,280 --> 00:02:01,760
That's not going to work for me.
Well, if you're moving to 

33
00:02:01,760 --> 00:02:04,080
Hawaii, you you probably can 
just set your own schedule at 

34
00:02:04,080 --> 00:02:05,800
that point. 
Yeah, right. 

35
00:02:05,800 --> 00:02:08,080
You've saved up your pennies. 
Exactly. 

36
00:02:08,840 --> 00:02:10,479
So you have a little bit of 
different background. 

37
00:02:10,479 --> 00:02:11,720
You're, you must be travelling 
right. 

38
00:02:12,120 --> 00:02:13,160
You said you're. 
Travelling. 

39
00:02:13,800 --> 00:02:19,480
I'm in Sturgis, SD and so my 
partner Denise direct here. 

40
00:02:19,480 --> 00:02:24,560
This is actually her family home
and you know, this house he 

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00:02:24,560 --> 00:02:32,920
built in the 60s, late 60s. 
And yeah, I mean, so it's, you 

42
00:02:32,920 --> 00:02:36,440
know, 8 foot ceilings and 
everything and, and it's a it's 

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00:02:36,440 --> 00:02:39,760
a great home. 
I feel really comfortable here. 

44
00:02:40,000 --> 00:02:43,120
And then of course, what's going
on in surgery, South Dakota is 

45
00:02:43,440 --> 00:02:47,120
they have the big motorcycle 
rally every year and it's pretty

46
00:02:47,120 --> 00:02:50,560
crazy, man. 
I have a motorcycle I ride, but 

47
00:02:50,560 --> 00:02:55,960
there are motorcycle enthusiasts
here who, you know, come from 

48
00:02:55,960 --> 00:02:59,880
all parts of the world. 
Most of people come in from the 

49
00:02:59,880 --> 00:03:04,040
United States and ride their 
bikes, and it's pretty crazy, 

50
00:03:04,040 --> 00:03:05,440
man. 
There's like hundreds of 

51
00:03:05,440 --> 00:03:08,640
thousands of motorcycles here. 
Sounds very loud. 

52
00:03:09,720 --> 00:03:12,640
It's super loud. 
It's super loud on top of all 

53
00:03:12,640 --> 00:03:15,320
the rock'n'roll music that your 
heart could desire. 

54
00:03:15,800 --> 00:03:17,760
And there's a big concert right 
too, that kind of goes along 

55
00:03:17,760 --> 00:03:20,240
with this bunch of. 
There's a lot of big concerts. 

56
00:03:20,240 --> 00:03:22,840
Yeah, Last night we saw someone 
named Elle King. 

57
00:03:23,600 --> 00:03:25,400
Oh yeah. 
That's functional. 

58
00:03:26,320 --> 00:03:28,720
Yeah, she's like a country star.
She's really good. 

59
00:03:30,000 --> 00:03:32,080
Jelly Roll's going to be here 
this week. 

60
00:03:32,360 --> 00:03:37,040
Travis Trait is here last night.
Is anybody good going to be? 

61
00:03:37,040 --> 00:03:40,200
There Kid Rock was he's going to
be here. 

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00:03:40,360 --> 00:03:42,440
I like Kid Rock. 
I like Jelly Roll. 

63
00:03:42,760 --> 00:03:45,800
I like Travis Strait. 
It sounds like. 

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00:03:46,120 --> 00:03:50,880
Country, but well, there's a lot
of, you know, cover bands, Bret 

65
00:03:50,880 --> 00:03:53,560
Michaels is going to be here. 
So it's a lot of like there's 

66
00:03:53,560 --> 00:03:58,640
just like that would appeal to 
like motorcycle folks and a lot 

67
00:03:58,640 --> 00:04:00,880
of the people I think could ride
motorcycles. 

68
00:04:01,120 --> 00:04:04,000
Well, there's, there's really a 
big age range, but there are 

69
00:04:04,000 --> 00:04:07,520
definitely a lot of people with,
you know, Gray hair. 

70
00:04:09,200 --> 00:04:13,160
It sounds it sounds like a very 
interesting event. 

71
00:04:13,360 --> 00:04:15,560
Are there any electric bikes? 
That's what would interest me. 

72
00:04:15,680 --> 00:04:18,079
Any E bikes like electric 
motorcycles? 

73
00:04:18,079 --> 00:04:20,440
A single one. 
I haven't seen a single one. 

74
00:04:20,959 --> 00:04:23,520
Is that interesting? 
The bikes, the bikes I like a 

75
00:04:23,560 --> 00:04:27,640
lot are the custom bikes where 
people go and like, you know. 

76
00:04:28,200 --> 00:04:31,720
They can put the handles out 
like like this, but I don't get 

77
00:04:31,720 --> 00:04:33,360
that like that doesn't seem very
comfortable. 

78
00:04:34,200 --> 00:04:37,320
We're safe, right? 
Yeah. 

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00:04:37,320 --> 00:04:39,200
I don't know, man. 
That's why I don't have time 

80
00:04:39,240 --> 00:04:42,360
riding my regular motorcycle. 
I don't think I can ride 

81
00:04:42,360 --> 00:04:46,600
something like that. 
I'm not a gear head, so I'm more

82
00:04:46,600 --> 00:04:47,840
interested in the technology 
sides. 

83
00:04:47,840 --> 00:04:51,120
That's why I asked about the the
electric, you know, bike meaning

84
00:04:51,120 --> 00:04:53,240
like the electric motorcycle. 
That seems like that'd be 

85
00:04:53,240 --> 00:04:54,320
pretty. 
Cool. 

86
00:04:54,320 --> 00:04:57,880
Yeah, I did see a a Tesla 
charger somewhere. 

87
00:04:57,960 --> 00:05:01,640
And of course, that'd be 
immediately like Jeff be hanging

88
00:05:01,640 --> 00:05:04,160
out there. 
Wait, you have to have a place 

89
00:05:04,160 --> 00:05:06,680
to charge? 
You know what you gonna do? 

90
00:05:06,800 --> 00:05:08,760
All right, so you're in Sturgis,
you're on the road. 

91
00:05:08,840 --> 00:05:12,640
I'm on the road like every day 
for this month, if you like, 

92
00:05:12,640 --> 00:05:15,280
except for maybe a couple. 
So it's made scheduling this 

93
00:05:15,280 --> 00:05:19,800
podcast extremely challenging. 
So hats off to you for pulling 

94
00:05:19,800 --> 00:05:22,400
this together. 
We're going to try and make this

95
00:05:22,400 --> 00:05:25,560
show a little bit shorter, just 
the interest of time and making 

96
00:05:25,560 --> 00:05:27,440
sure that we put something out 
that's quality. 

97
00:05:28,000 --> 00:05:30,840
But I do want to give a shout 
out a gentleman by the name of 

98
00:05:30,840 --> 00:05:37,160
Ron sent in an e-mail or Ronald 
sent in a contact form to us and

99
00:05:37,160 --> 00:05:38,720
notice there was a bug at our 
website. 

100
00:05:38,720 --> 00:05:41,920
I've been chasing this bug for a
long time and if I was like I 

101
00:05:41,920 --> 00:05:44,320
thought, I thought I had it 
fixed, well now I think I have 

102
00:05:44,320 --> 00:05:46,680
it fixed again. 
So if you have been using our 

103
00:05:46,680 --> 00:05:50,200
listen page on our website and 
then you would refresh, what 

104
00:05:50,200 --> 00:05:53,280
would happen is you'd go to a 
four O 4 page because for some 

105
00:05:53,280 --> 00:05:55,800
reason it kept looping around to
a page that no longer existed as

106
00:05:55,800 --> 00:05:57,120
I was doing some work on the 
site. 

107
00:05:57,840 --> 00:06:02,440
I think I have fixed it again so
we'll see how it works, but 

108
00:06:02,440 --> 00:06:05,200
shout out to Ron for noticing 
the bug and actually taking the 

109
00:06:05,200 --> 00:06:09,360
time to send in a a, you know, a
message to let us know about it 

110
00:06:09,440 --> 00:06:13,960
and I will cross my fingers. 
Hopefully it is now fixed again.

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00:06:14,160 --> 00:06:17,240
My shout out to Ron is like, I 
just heard that bug like six 

112
00:06:17,240 --> 00:06:19,760
months ago, Jeff, and I told you
about it and. 

113
00:06:20,200 --> 00:06:21,560
I thought I had to. 
Fix it. 

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00:06:21,640 --> 00:06:25,080
It's my fault, yeah. 
It's it's, it's usually, it's, 

115
00:06:25,360 --> 00:06:26,760
it's, it's usually the user, 
right? 

116
00:06:26,760 --> 00:06:30,760
ID 10 T probably or PEP CAC, 
right, something like that. 

117
00:06:30,760 --> 00:06:33,480
So, OK, well, shout to him. 
Let's see what else we got. 

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00:06:33,480 --> 00:06:35,960
Identity Week coming up. 
You and I are going to be there.

119
00:06:35,960 --> 00:06:38,200
We're starting to figure out 
what that plan is going to look 

120
00:06:38,200 --> 00:06:41,600
like. 
I'll be hosting sort of a hour 

121
00:06:41,600 --> 00:06:47,120
long panel talk, question and 
answer type thing for the future

122
00:06:47,120 --> 00:06:48,320
of identity and access 
management. 

123
00:06:48,320 --> 00:06:51,200
So you'll see that that session 
is now up on the Identity Week 

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00:06:51,200 --> 00:06:53,840
America agenda. 
So hopefully people will come 

125
00:06:53,840 --> 00:06:56,920
out and check that out. 
If you do, we have discount 

126
00:06:56,920 --> 00:06:59,800
code. 
So if you use the code Ida C30, 

127
00:07:00,160 --> 00:07:03,760
they get you 30% off of your 
identity week registration. 

128
00:07:03,760 --> 00:07:05,840
And that's good for both the 
America Conference which is 

129
00:07:06,640 --> 00:07:10,200
September 11th and 12th in 
Washington, DC and the Asia 

130
00:07:10,200 --> 00:07:12,800
conference which is in 
Singapore, October 22nd, 23rd. 

131
00:07:12,800 --> 00:07:17,320
So Ida C30 type that in you get 
30% off and shows support for 

132
00:07:17,760 --> 00:07:20,640
shows support for the show. 
Easy for me to say and I 

133
00:07:20,640 --> 00:07:22,520
appreciate that. 
Same thing for the Authenticate 

134
00:07:22,520 --> 00:07:24,360
conference that's coming up. 
Also, October. 

135
00:07:24,360 --> 00:07:26,200
It's going to be a very busy 
couple months for you. 

136
00:07:26,480 --> 00:07:30,880
For you and I, Jim, October 14th
through 16 in Carlsbad, CA Love 

137
00:07:30,880 --> 00:07:31,920
it. 
Great spot. 

138
00:07:32,360 --> 00:07:37,680
ID AC15, you get 15% off of your
Authenticate registration, so we

139
00:07:37,680 --> 00:07:39,840
will be there. 
We originally were going to 

140
00:07:39,840 --> 00:07:41,920
record a session with Andrew 
Schickier. 

141
00:07:41,920 --> 00:07:46,240
He had some travel things pop up
over the weekend, so if you saw 

142
00:07:46,240 --> 00:07:49,440
his notes on LinkedIn, I was 
like, oh, oh, that might be a 

143
00:07:49,440 --> 00:07:50,960
problem for us. 
But we're going to have him back

144
00:07:50,960 --> 00:07:53,760
on here in the next couple of 
weeks and get something out to 

145
00:07:53,760 --> 00:07:56,400
kind of talk about the the next 
authenticate conference in a 

146
00:07:56,400 --> 00:07:59,240
little more detail with him. 
So with that business out of the

147
00:07:59,240 --> 00:08:02,320
way, I think the other thing we 
want to take today was we got a 

148
00:08:02,320 --> 00:08:05,840
really good question from a 
listener and we're basically 

149
00:08:05,840 --> 00:08:09,120
going to take this entire talk. 
The rest of the time we have to 

150
00:08:09,120 --> 00:08:11,640
talk about that one question and
maybe get into a little bit more

151
00:08:11,640 --> 00:08:14,800
detail, but try to keep it sort 
of on rails for us. 

152
00:08:16,040 --> 00:08:18,160
So that's where we're at. 
Anything else you want to get 

153
00:08:18,160 --> 00:08:20,000
before we get to our? 
Question. 

154
00:08:20,000 --> 00:08:21,520
No. 
Just thinking of something now 

155
00:08:21,520 --> 00:08:24,680
with all the the trouble 
nightmares moving on. 

156
00:08:24,680 --> 00:08:29,000
Just, you know, 4th, 3rd wall or
third wall or 4th wall. 

157
00:08:29,120 --> 00:08:32,600
Anyway, 4th wall hurricane 
moving through the southeast as 

158
00:08:32,600 --> 00:08:35,080
we speak. 
Right now it's getting very 

159
00:08:35,080 --> 00:08:38,520
close to Augusta, GA, which is 
right there. 

160
00:08:39,720 --> 00:08:44,520
HomeAway frame. 
It's where I live now, so we're 

161
00:08:44,520 --> 00:08:46,560
right on. 
The edge, like I looked at the 

162
00:08:46,560 --> 00:08:51,960
path today and it's like you're 
just outside of it and I'm just 

163
00:08:51,960 --> 00:08:54,720
outside of a Nashville. 
We're kind of like 2 hours apart

164
00:08:54,920 --> 00:08:58,040
from that same size. 
Depending on the trajectory, we 

165
00:08:58,040 --> 00:09:00,760
could either totally miss it, 
totally get hit, or somewhere in

166
00:09:00,760 --> 00:09:03,000
between. 
Yeah, and I've been lucky for 

167
00:09:03,000 --> 00:09:05,880
the past few years here. 
I haven't gotten hit by one, but

168
00:09:07,200 --> 00:09:09,840
yeah, but the I haven't been 
watching it all day. 

169
00:09:10,040 --> 00:09:14,280
It's been one of these things. 
But I, yeah, I think at one 

170
00:09:14,280 --> 00:09:17,200
point it was like we're in the 
dead on center path. 

171
00:09:18,160 --> 00:09:21,480
Yeah, Well, hopefully we'll see.
I mean, I'm flying out to New 

172
00:09:21,480 --> 00:09:24,360
York tomorrow night. 
And so this is, let's see what's

173
00:09:24,360 --> 00:09:28,360
what's today. 
Today is Monday the 5th and so 

174
00:09:28,360 --> 00:09:31,120
I'm flying out Tuesday the 6th. 
To where am I going? 

175
00:09:31,120 --> 00:09:33,840
Minneapolis. 
And so as long as my flight 

176
00:09:33,840 --> 00:09:35,560
leaves on time, I don't care at 
that point. 

177
00:09:36,040 --> 00:09:39,040
Then you're happy and then I'm 
happy to get there first thing. 

178
00:09:39,400 --> 00:09:41,400
Yep, got to get that for a 
couple days and then headed to 

179
00:09:41,400 --> 00:09:46,640
Dallas for this weekend for some
fun personal time with friends 

180
00:09:46,640 --> 00:09:50,720
and then, yeah, back to reality 
Monday or Tuesday next week. 

181
00:09:50,720 --> 00:09:52,920
So kind of all over the place 
this week. 

182
00:09:52,920 --> 00:09:54,600
But let's get to our question. 
How about that? 

183
00:09:55,440 --> 00:09:59,800
Yeah. 
OK, this came from Alfred from 

184
00:09:59,800 --> 00:10:01,480
Canada. 
It didn't specify where, just 

185
00:10:01,480 --> 00:10:04,600
Canada. 
So Canada at large, I'm about to

186
00:10:04,600 --> 00:10:10,080
issue an RFP for an IAM system. 
What are some tips or tricks to 

187
00:10:10,080 --> 00:10:15,040
make sure it goes smoothly? 
I love and hate this question. 

188
00:10:16,920 --> 00:10:18,880
Let me start. 
First, I'll say I like it 

189
00:10:18,880 --> 00:10:22,800
because I think this is an 
opportunity to maybe help people

190
00:10:22,800 --> 00:10:26,560
out there figure out how to do a
good RFP, especially from the 

191
00:10:26,560 --> 00:10:29,280
customer side. 
And I've been on the customer 

192
00:10:29,280 --> 00:10:30,240
side, so I kind of know how it 
works. 

193
00:10:30,240 --> 00:10:32,680
Now I'm on typically the 
respondent side, right, the 

194
00:10:32,680 --> 00:10:35,400
vendor side, whether it's 
implementation or advisory 

195
00:10:35,400 --> 00:10:39,400
services or whatever it may be. 
And so on that side, I am really

196
00:10:39,400 --> 00:10:43,600
not a fan of RFPs because I feel
like they are a lot of work for 

197
00:10:43,600 --> 00:10:46,920
very minimal value. 
Because here's the secret. 

198
00:10:46,920 --> 00:10:50,000
Every RFP answer you're going to
get is going to say yes in some 

199
00:10:50,000 --> 00:10:51,920
way, shape or form. 
Of course it can do that. 

200
00:10:53,400 --> 00:10:57,880
And so I feel like it's, I think
it's a little bit of an art to 

201
00:10:57,880 --> 00:11:00,280
make sure that one you've got 
appropriately faced questions, 

202
00:11:00,280 --> 00:11:04,360
but that you don't get lost in, 
I don't know in Ministrata when 

203
00:11:04,360 --> 00:11:06,240
it comes to RFP. 
So that's my initial thoughts 

204
00:11:06,240 --> 00:11:09,680
when I hear RFP for IM system. 
What do you think? 

205
00:11:10,560 --> 00:11:13,200
Yeah, yeah, my, I think those 
are great points. 

206
00:11:13,480 --> 00:11:19,000
I think my initial thought is, 
you know, what seat do you have 

207
00:11:19,000 --> 00:11:21,360
in the organization? 
I think if you're the person 

208
00:11:21,360 --> 00:11:26,080
who's like the I am practitioner
of your organization, you have 

209
00:11:26,080 --> 00:11:30,000
to ask the question, how 
objective or subjective do I 

210
00:11:30,000 --> 00:11:32,760
want this to be? 
You want it to be a very much an

211
00:11:32,760 --> 00:11:36,480
objective exercise where it's 
like rate certain points and 

212
00:11:36,480 --> 00:11:38,520
certain requirements and things 
like that. 

213
00:11:39,040 --> 00:11:43,680
It doesn't give you a whole lot 
of leeway to, you know, direct 

214
00:11:43,880 --> 00:11:48,000
your decision toward a vendor 
that you're really impressed by.

215
00:11:48,000 --> 00:11:51,560
Or maybe you've gone to the 
conferences and you really think

216
00:11:51,560 --> 00:11:56,800
that one system or one generator
is going to give you a better 

217
00:11:57,360 --> 00:12:00,920
end product than another. 
Or I'm not going to get change 

218
00:12:00,920 --> 00:12:02,480
order to death and things like 
that. 

219
00:12:02,480 --> 00:12:06,240
So I, I think that's a, a big 
key actually put the change 

220
00:12:06,240 --> 00:12:08,800
order piece aside because I 
think it's totally separate 

221
00:12:08,800 --> 00:12:11,880
exercise. 
But you know, me personally, I 

222
00:12:11,880 --> 00:12:15,880
like to allow for more 
subjectivity when it comes to an

223
00:12:15,880 --> 00:12:19,720
RFPI. 
Think this price aspect is a 

224
00:12:19,720 --> 00:12:24,000
very big one because I've seen 
some RFPs where it's like submit

225
00:12:24,000 --> 00:12:28,600
the price and there's not much 
specificity in terms of how much

226
00:12:28,600 --> 00:12:32,920
the price influences the 
decision or it's set to a a 

227
00:12:32,920 --> 00:12:35,440
smaller percentage. 
I've seen it where it's been a 

228
00:12:35,440 --> 00:12:39,880
very high percentage of how an 
RFP response gets created. 

229
00:12:39,880 --> 00:12:43,440
And when it's a very high 
percentage, everyone's motivated

230
00:12:43,440 --> 00:12:45,800
to give you a better price. 
Sounds great, right? 

231
00:12:46,040 --> 00:12:51,480
But I think most respondents, 
whether they're consultants or 

232
00:12:52,360 --> 00:12:56,280
software firms, you know, 
they're not going to like give 

233
00:12:56,280 --> 00:12:59,120
away their services or give away
their software, right? 

234
00:12:59,120 --> 00:13:05,000
They're they're going to try to 
wizzle down enough to to extend 

235
00:13:05,120 --> 00:13:09,880
a a very good price. 
So I think that there's a danger

236
00:13:09,880 --> 00:13:12,840
in putting too much weight in 
the price, especially early on. 

237
00:13:15,040 --> 00:13:19,040
So I think you have to ask 
yourself too is what is what is 

238
00:13:19,040 --> 00:13:22,880
it you're looking to get out of 
this RFP because you know, tips 

239
00:13:22,880 --> 00:13:24,280
or tricks to make this run 
smoothly? 

240
00:13:24,720 --> 00:13:26,720
Like why are you doing it? 
Do you are you doing it because 

241
00:13:26,720 --> 00:13:30,000
you have to do it right? 
Is it some sort of like internal

242
00:13:30,000 --> 00:13:33,800
organizational government step 
that because this is expected to

243
00:13:33,800 --> 00:13:37,800
be X number of dollars, you must
submit to RFP and have X number 

244
00:13:37,800 --> 00:13:39,360
of minimum, you know, responses,
right? 

245
00:13:39,360 --> 00:13:42,040
That sort of thing. 
You know, government definitely 

246
00:13:42,120 --> 00:13:43,880
does it like this pretty much 
all the time. 

247
00:13:43,880 --> 00:13:46,400
But I think you need to 
understand like, what is the end

248
00:13:46,400 --> 00:13:47,840
goal? 
Like what are you hoping to get 

249
00:13:47,840 --> 00:13:51,440
out of this RFP? 
Is it find a solution? 

250
00:13:51,440 --> 00:13:55,520
Is it determine pricing? 
Is it you don't know what you're

251
00:13:55,520 --> 00:13:58,440
looking for and you're hoping 
that somebody out there has a 

252
00:13:58,440 --> 00:14:01,760
solution that kind of meets the 
needs that you've put onto a 

253
00:14:01,760 --> 00:14:04,080
piece of paper. 
So I think the first thing is 

254
00:14:04,080 --> 00:14:06,760
make sure you know what you want
to get out of the RFP, because 

255
00:14:06,760 --> 00:14:09,680
then you can start to figure out
what are the questions you want 

256
00:14:09,680 --> 00:14:11,120
to ask? 
What's the questions you don't 

257
00:14:11,120 --> 00:14:12,560
want to ask? 
You don't care about, right? 

258
00:14:12,560 --> 00:14:15,080
Don't waste time for things that
aren't relevant to your output, 

259
00:14:15,520 --> 00:14:17,440
or at least your your intended 
outcome anyway. 

260
00:14:18,800 --> 00:14:22,760
Yeah, You know, I, I also think 
that if you're very early in the

261
00:14:22,760 --> 00:14:26,160
process and you have the time to
do it, you can start with an RO 

262
00:14:26,160 --> 00:14:30,080
5 request for information and 
then come to some kind of come 

263
00:14:30,080 --> 00:14:33,080
forward and start to understand 
your requirements a little bit 

264
00:14:33,080 --> 00:14:36,840
better, tell you about their 
software and our services and 

265
00:14:36,840 --> 00:14:39,080
you can start to get a feel for 
the landscape. 

266
00:14:39,400 --> 00:14:45,080
Now, I think if you're a company
that does not have to go through

267
00:14:45,080 --> 00:14:49,680
a formal RFP process and RFI 
might be preferable where you go

268
00:14:49,680 --> 00:14:53,240
out and you use it as a tool to 
gather information. 

269
00:14:53,600 --> 00:14:58,920
The RFP then gives you kind of a
structured process for selecting

270
00:14:58,920 --> 00:15:02,720
a final and a final bidder, if 
you will. 

271
00:15:03,600 --> 00:15:06,200
And that's the pair where I 
usually see the hang up where 

272
00:15:06,600 --> 00:15:12,640
it's like, you know, if you're 
not setting up your RFP in a in 

273
00:15:12,680 --> 00:15:18,200
a strategic way and getting 
pricing set in, in central or 

274
00:15:18,560 --> 00:15:22,320
using pricing in such a way that
it doesn't become on something 

275
00:15:22,320 --> 00:15:27,080
where it's like, OK, we're going
to kind of narrowly meet your 

276
00:15:27,080 --> 00:15:30,520
requirements, but very narrowly 
just so we can get the lowest 

277
00:15:30,520 --> 00:15:32,520
price so that we make the 
finalist list. 

278
00:15:33,760 --> 00:15:35,840
I think you bring a good point 
there, like not everything has 

279
00:15:35,840 --> 00:15:38,040
to be an RFP. 
Maybe you are more interested in

280
00:15:38,040 --> 00:15:41,080
an RFI because you do want that 
information or an RFQ request 

281
00:15:41,080 --> 00:15:43,120
for quote. 
You just want pricing 

282
00:15:43,120 --> 00:15:44,720
information based on certain 
information. 

283
00:15:45,960 --> 00:15:48,240
You know, if I think there are 
options here, but I think the 

284
00:15:48,240 --> 00:15:50,760
first question to ask yourself 
is what do you want to get out 

285
00:15:50,760 --> 00:15:55,240
of this and make sure you tailor
the RFX. 

286
00:15:56,240 --> 00:16:01,320
You know, I QP, whatever are the
letters there are to make sure 

287
00:16:01,320 --> 00:16:03,760
that you're using the 
appropriate vehicle to get that 

288
00:16:03,760 --> 00:16:07,600
information. 
So, OK, so now we've kind of 

289
00:16:07,600 --> 00:16:09,120
figured out, OK, what are we 
trying to get out of? 

290
00:16:09,400 --> 00:16:12,600
It what are? 
You know, for an IM system, 

291
00:16:12,640 --> 00:16:16,440
there's probably some technical 
requirements, but it's probably 

292
00:16:16,440 --> 00:16:18,760
more focused on business 
requirements is what I'm 

293
00:16:18,760 --> 00:16:20,800
thinking. 
Or functional requirements. 

294
00:16:20,800 --> 00:16:24,240
Meaning I'm looking for a system
that can do this right. 

295
00:16:24,240 --> 00:16:28,840
I want to onboard an identity 
from, I don't know, work day 

296
00:16:29,200 --> 00:16:34,200
into my Active Directory or into
my SAP or, you know, name 

297
00:16:34,200 --> 00:16:38,680
whatever applications is that. 
Does that ring a bell or does 

298
00:16:38,680 --> 00:16:41,160
that resonate with you all? 
Because they feel like most RPS 

299
00:16:41,160 --> 00:16:44,280
are really kind of focused on 
sort of the requirements aspect 

300
00:16:44,280 --> 00:16:45,720
of things. 
Right. 

301
00:16:45,760 --> 00:16:47,720
They're definitely, it 
definitely seems like 

302
00:16:48,480 --> 00:16:52,640
requirements of the driver and 
kind of the waiting for most R 

303
00:16:52,640 --> 00:16:57,040
PS I think a good process for 
gathering, documenting these 

304
00:16:57,040 --> 00:17:01,480
requirements is, you know, the 
the activity of going through 

305
00:17:01,480 --> 00:17:04,440
developing a strategy. 
So if you have a strategy and 

306
00:17:04,440 --> 00:17:08,359
say for I am, we're talking 
about a single sign on system, 

307
00:17:08,640 --> 00:17:13,040
it could be a customer sign on 
system, it could be an employee,

308
00:17:13,240 --> 00:17:17,480
it could be your IGA system or 
privilege access management, or 

309
00:17:17,480 --> 00:17:19,720
maybe you're getting into 
identity proofing. 

310
00:17:19,720 --> 00:17:22,680
But it's some area. 
You have to actually understand 

311
00:17:22,680 --> 00:17:25,319
the area before you can put 
together a good set of 

312
00:17:25,319 --> 00:17:28,319
requirements. 
And so I think that's where 

313
00:17:28,319 --> 00:17:32,680
maybe that RFI really can help 
because you don't know what's 

314
00:17:32,680 --> 00:17:34,440
out there. 
You don't know what are the 

315
00:17:34,440 --> 00:17:37,440
standard set of requirements. 
Obviously if you start putting 

316
00:17:37,440 --> 00:17:42,000
the other requirements like the 
system must be able to levitate 

317
00:17:42,000 --> 00:17:44,960
above the ground like no system 
showing to meet that, so you 

318
00:17:44,960 --> 00:17:46,240
have to have. 
But it's in the cloud. 

319
00:17:46,560 --> 00:17:49,720
It levitates. 
Automatically, yes, potentially 

320
00:17:49,720 --> 00:17:53,520
you could get lucky. 
And I think what you want to do 

321
00:17:53,520 --> 00:17:56,400
though is like understand how 
what's out there in the market 

322
00:17:56,400 --> 00:17:59,280
now. 
Now, I'm not saying you should 

323
00:17:59,280 --> 00:18:03,200
build your requirements to steer
your RFP one way or the other, 

324
00:18:04,240 --> 00:18:08,320
but you have to actually know, 
like say you're interested in 

325
00:18:08,320 --> 00:18:12,560
ITDR, like what are the use 
cases that are solved by ITDR? 

326
00:18:12,840 --> 00:18:16,240
And I think when you go and you 
research ITDR, you're going to 

327
00:18:16,240 --> 00:18:20,360
find that the set of use cases 
that different vendors provide 

328
00:18:21,160 --> 00:18:24,960
can be quite different. 
I think when you look at access 

329
00:18:24,960 --> 00:18:29,200
management for customer identity
and access management, you're 

330
00:18:29,400 --> 00:18:32,680
going to find that most of these
cases are very similar. 

331
00:18:34,200 --> 00:18:37,600
Similar but different because 
there's always some weird 

332
00:18:37,600 --> 00:18:40,880
wrinkle that's like, OK, well, 
we want a customer identity and 

333
00:18:40,880 --> 00:18:43,720
access measure platform that 
does everything ACIM platform 

334
00:18:43,720 --> 00:18:45,920
does. 
And we also want to do this 

335
00:18:45,920 --> 00:18:49,720
other really weird custom thing.
It could definitely be the 

336
00:18:49,720 --> 00:18:53,200
custom thing or it could even be
just like what the approach is, 

337
00:18:53,480 --> 00:18:55,440
you know? 
I remember with customer 

338
00:18:55,440 --> 00:18:59,840
identity and access management, 
Austa used to go up gives Alt 0.

339
00:19:00,400 --> 00:19:04,680
Now they're in the same company.
But Optus focus was a a tool 

340
00:19:04,680 --> 00:19:09,400
focus for I think like the 
engineering community, you get 

341
00:19:09,400 --> 00:19:13,360
into the system and configure it
using the UI. 

342
00:19:15,440 --> 00:19:18,600
Alt Zero was very much focused 
on the developer community. 

343
00:19:18,600 --> 00:19:21,640
So we give you a lot of code 
samples and ways to integrate it

344
00:19:21,880 --> 00:19:25,520
with the using AP is. 
And so you see those two 

345
00:19:25,520 --> 00:19:30,840
systems, basic functionality was
very similar, but the approach 

346
00:19:30,840 --> 00:19:34,360
to integrating and operating 
those tools is very different 

347
00:19:34,600 --> 00:19:37,400
and you may have a comfort level
with one over the other. 

348
00:19:38,280 --> 00:19:40,000
Yeah, that's true. 
I think that's again probably 

349
00:19:40,000 --> 00:19:42,480
one of the good requirements is,
you know, do you need things 

350
00:19:42,480 --> 00:19:45,560
like AP is and other sort of dev
friendly tools or are you 

351
00:19:45,560 --> 00:19:48,200
looking for something that is 
configurable right 

352
00:19:48,200 --> 00:19:52,000
out-of-the-box theoretically and
try to stay within that? 

353
00:19:53,480 --> 00:19:58,920
You know, sometimes with RFPs, 
you find that it's just like a 

354
00:19:58,920 --> 00:20:01,280
grab bag of every requirement 
out there. 

355
00:20:01,480 --> 00:20:05,640
And I think that's a a very 
immature way to approach it 

356
00:20:05,640 --> 00:20:10,000
because, you know, having every 
feature, like if you went and 

357
00:20:10,320 --> 00:20:14,000
you bought your Tesla and you 
got every feature engines on 

358
00:20:14,000 --> 00:20:16,480
every feature that was available
to it, but you didn't even know 

359
00:20:16,480 --> 00:20:19,120
that you had those features or 
how to access them and you 

360
00:20:19,120 --> 00:20:21,000
didn't have any reason to use 
them. 

361
00:20:22,160 --> 00:20:24,600
What good would they do? 
You just be spending money for 

362
00:20:24,600 --> 00:20:27,280
something that you didn't need. 
And I think that. 

363
00:20:27,880 --> 00:20:31,480
And sometimes you're a 
practitioner secretary, I don't 

364
00:20:31,480 --> 00:20:34,720
know all of what I need, so I'm 
going to ask for everything. 

365
00:20:35,280 --> 00:20:40,120
And I think that that ought to 
trigger the thought that, well, 

366
00:20:40,120 --> 00:20:43,400
maybe I need to put more thought
of research into this rather 

367
00:20:43,400 --> 00:20:46,200
than just keep things. 
And I know we're all dealing 

368
00:20:46,200 --> 00:20:48,600
with deadlines and things like 
that. 

369
00:20:48,600 --> 00:20:52,640
But you I guess the the end 
summary from my perspective is 

370
00:20:52,640 --> 00:20:55,400
that you really need to know 
what you're asking for. 

371
00:20:56,080 --> 00:20:58,400
Yeah, that's a really good 
point, because if you don't know

372
00:20:58,400 --> 00:21:00,520
what you're asking for, you're 
going to get blinded or 

373
00:21:00,520 --> 00:21:04,680
distracted by something shiny or
something that is really not, 

374
00:21:05,080 --> 00:21:07,600
you know, something that you 
even care about from a from a 

375
00:21:07,600 --> 00:21:10,480
capability standpoint. 
I think like I, I've been on 

376
00:21:10,480 --> 00:21:13,640
this soapbox about AI for the 
last couple years and I'm I'm on

377
00:21:13,640 --> 00:21:15,480
record, right? 
I love AI, think it's awesome. 

378
00:21:16,040 --> 00:21:17,960
But there's a lot of companies 
that get distracted like, oh, we

379
00:21:17,960 --> 00:21:20,160
can do AI this and that. 
They're still like haven't 

380
00:21:20,160 --> 00:21:23,480
gotten the basics down. 
You really can't do some things 

381
00:21:23,480 --> 00:21:25,560
until you do the basics well. 
And this is an area where you 

382
00:21:25,560 --> 00:21:28,480
want to be very careful you 
don't get distracted, especially

383
00:21:28,800 --> 00:21:32,480
for an area or a subject matter 
that you're not really an 

384
00:21:32,480 --> 00:21:35,120
expert. 
If you haven't taken the time to

385
00:21:35,120 --> 00:21:38,600
build up expertise, I would say 
go find someone who is to help 

386
00:21:38,600 --> 00:21:41,240
you with that. 
Because I said at the very 

387
00:21:41,240 --> 00:21:45,040
beginning, every vendor is going
to say yes, we can do that and 

388
00:21:45,040 --> 00:21:47,200
then twist the answer. 
So it makes it makes it sound 

389
00:21:47,200 --> 00:21:50,240
like they're yes meets meets 
your need. 

390
00:21:50,600 --> 00:21:52,800
And so you want to really be 
able to understand the nuances 

391
00:21:52,800 --> 00:21:55,360
between OK, does that make 
sense? 

392
00:21:55,360 --> 00:21:58,120
Or did they, you know, did it 
twist it around into a 

393
00:21:58,120 --> 00:22:00,680
convoluted answer, right or, or 
something on those lines. 

394
00:22:00,680 --> 00:22:03,720
So I would definitely recommend 
at least know something about 

395
00:22:03,720 --> 00:22:05,080
your subject. 
If you don't know about it, go 

396
00:22:05,080 --> 00:22:08,400
find someone who does, right, 
whether it's some internal or 

397
00:22:08,400 --> 00:22:10,720
read a book or watch a video or 
hire a consultant, right, that 

398
00:22:10,720 --> 00:22:13,360
knows that kind of area. 
I think that would pay off in 

399
00:22:13,360 --> 00:22:15,360
the long run. 
Yeah. 

400
00:22:15,360 --> 00:22:18,760
You know, I as you've been 
having this conversation, I've 

401
00:22:18,760 --> 00:22:22,320
also thought about the positive 
aspect in RFP. 

402
00:22:22,320 --> 00:22:26,640
So I generally don't like RFPs. 
I kind of tend towards what you 

403
00:22:26,640 --> 00:22:30,040
said earlier, but I just put on 
the cap of trying to be 

404
00:22:30,040 --> 00:22:33,600
positive. 
You know, one thing that we've 

405
00:22:33,600 --> 00:22:37,240
seen over time is that people 
want to take the top leaders in 

406
00:22:37,240 --> 00:22:40,760
the Magic Quadrant and picking 
on the Magic Quadrant because so

407
00:22:40,760 --> 00:22:44,520
many people rely on it. 
But they say that that the space

408
00:22:44,520 --> 00:22:48,720
is just the, the leaders. 
I think by putting an RFP out, 

409
00:22:49,240 --> 00:22:53,560
you may get a response that 
surprises you from a vendor that

410
00:22:53,560 --> 00:22:56,840
maybe you're not familiar with 
or maybe a service provider that

411
00:22:56,840 --> 00:23:00,480
you haven't done business with 
in the past comes along and just

412
00:23:00,480 --> 00:23:04,240
like, wow, they actually pack 
their stuff together and they 

413
00:23:04,240 --> 00:23:06,840
have a solution that's a better 
fit and they understand my 

414
00:23:06,840 --> 00:23:12,600
industry better than maybe the 
incumbents or the leaders in the

415
00:23:12,600 --> 00:23:16,000
space. 
And I think one thing that I'm 

416
00:23:16,000 --> 00:23:18,720
not saying it's the case now, 
but I think it's traditionally 

417
00:23:18,720 --> 00:23:23,760
happened over time in this space
is that sometimes the the 

418
00:23:23,760 --> 00:23:27,560
leaders, they get, I don't know 
if lazy's the right word, that 

419
00:23:27,560 --> 00:23:31,880
sounds very negative, but they 
get so big that they don't 

420
00:23:31,880 --> 00:23:35,480
innovate as fast any of these up
and comers that are innovating 

421
00:23:35,480 --> 00:23:39,120
like crazy. 
And I mean, you've seen it with 

422
00:23:39,120 --> 00:23:42,480
some of our sponsors spotlight 
episodes where some of these up 

423
00:23:42,480 --> 00:23:45,360
and coming vendors are coming 
out with features that nobody 

424
00:23:45,360 --> 00:23:47,480
else has. 
And I'm thinking of, you know, 

425
00:23:48,040 --> 00:23:51,040
little security with that 
feature around, you know, you 

426
00:23:51,040 --> 00:23:55,080
can kind of like point and click
on a cloud application to kind 

427
00:23:55,080 --> 00:24:00,880
of train its AI on how to than 
an excess certification. 

428
00:24:01,520 --> 00:24:03,360
It's like that's innovative, 
man. 

429
00:24:03,400 --> 00:24:05,040
I haven't seen that anywhere 
else. 

430
00:24:05,320 --> 00:24:09,440
So I think, you know, looking 
down market sometimes can be a 

431
00:24:09,440 --> 00:24:13,320
a, you can be forced to do that 
by RFPs. 

432
00:24:13,560 --> 00:24:16,440
But I also think if you make 
your RFPs so difficult to 

433
00:24:16,440 --> 00:24:21,000
respond to, it's going to turn 
those, those vendors off for 

434
00:24:21,120 --> 00:24:24,760
even trying. 
Yeah, I please if you're if 

435
00:24:24,760 --> 00:24:26,960
you're putting an RFP out there,
make it reasonable. 

436
00:24:28,000 --> 00:24:30,200
And there's people who spend a 
lot of time on these, I feel 

437
00:24:30,200 --> 00:24:34,840
like I do one to two of these 
per month it seems like and a 

438
00:24:34,840 --> 00:24:37,360
lot of them ask similar same 
questions. 

439
00:24:37,360 --> 00:24:38,600
So that's, you know, kind of 
whatever. 

440
00:24:39,160 --> 00:24:43,400
But that idea that you mentioned
about down market I think is a 

441
00:24:43,400 --> 00:24:46,560
really interesting one because 
there are a lot of good products

442
00:24:46,680 --> 00:24:50,760
that are not yet Gartner Magic 
Quadrant, right. 

443
00:24:51,160 --> 00:24:52,920
They just started out, of 
course, they're not up in the 

444
00:24:52,920 --> 00:24:54,440
upper right yet because they 
don't have any market share, 

445
00:24:54,440 --> 00:24:55,960
they don't have customers, you 
know, etcetera. 

446
00:24:56,560 --> 00:24:58,520
So there's some really good 
products there. 

447
00:24:58,520 --> 00:25:00,280
They're also hungry for 
customers. 

448
00:25:00,800 --> 00:25:04,440
So you may get better pricing or
better terms on a contract or 

449
00:25:04,440 --> 00:25:07,120
maybe even influence the 
direction of the product to, you

450
00:25:07,120 --> 00:25:09,560
know, to some degree. 
So it's definitely worth, you 

451
00:25:09,560 --> 00:25:11,840
know, really kind of shaking the
bushes a little bit and seeing 

452
00:25:11,840 --> 00:25:14,080
what's out there before you just
say, OK, well, we know it's 

453
00:25:14,080 --> 00:25:16,960
going to be, you know, this 
solution or this is the type of 

454
00:25:17,240 --> 00:25:20,040
IM system we're looking for and 
we know about the big two or big

455
00:25:20,040 --> 00:25:23,400
three in the industry. 
We'll just send it to them and 

456
00:25:23,880 --> 00:25:25,360
you know, you end up with just 
those. 

457
00:25:25,360 --> 00:25:27,720
And that's how it kind of self 
feeds stuff, right? 

458
00:25:27,720 --> 00:25:30,480
They keep getting bigger and 
bigger and it's becomes harder 

459
00:25:30,480 --> 00:25:33,240
for the smaller, more innovative
companies to do it on their own.

460
00:25:33,240 --> 00:25:36,000
And then eventually they get 
bought out by somebody and 

461
00:25:36,000 --> 00:25:37,480
become part of the Borg as a 
bigger company. 

462
00:25:38,320 --> 00:25:43,280
Yeah, yeah, absolutely. 
You know, another thing I would 

463
00:25:43,320 --> 00:25:46,600
recommend doing in like some, 
like the biggest thing, the 

464
00:25:46,600 --> 00:25:51,680
obvious is combining software 
and services into a single RFP. 

465
00:25:52,000 --> 00:25:56,120
And the reason I think to do 
that is it's a time saver. 

466
00:25:56,240 --> 00:25:58,880
I don't think you'd want to go 
out and select technology and 

467
00:25:58,880 --> 00:26:03,760
then say, oh, how are we going 
to implement this now and have 

468
00:26:03,760 --> 00:26:07,360
to go either get any other RFP 
or I mean, if you're, if you 

469
00:26:07,360 --> 00:26:09,800
have to do RFPs, I guess that's 
what you would do. 

470
00:26:10,160 --> 00:26:14,760
And or if your plan is to just 
go to software vendors 

471
00:26:14,960 --> 00:26:19,560
resources, I don't generally 
find that that's the optimal way

472
00:26:19,560 --> 00:26:25,120
to go about implementing, you 
know, commercial self or 

473
00:26:26,400 --> 00:26:31,120
software as a service products. 
Yeah, there's very few software 

474
00:26:31,200 --> 00:26:35,240
vendors that really want to 
stick around for a, you know, 

475
00:26:35,240 --> 00:26:38,440
long term implementation. 
They might help you out with 

476
00:26:38,440 --> 00:26:41,080
like, you know, a first phase or
kind of getting up and running, 

477
00:26:41,520 --> 00:26:42,600
but that's not their business 
model. 

478
00:26:42,600 --> 00:26:45,880
They don't really want to be in 
that mode of, OK, we know we're 

479
00:26:45,880 --> 00:26:49,200
deploying an IM system, it's 
going to be a three-year program

480
00:26:49,200 --> 00:26:51,080
and we're expecting to introduce
a bunch of different 

481
00:26:51,080 --> 00:26:53,880
capabilities. 
Generally speaking, you know, 

482
00:26:53,880 --> 00:26:55,280
the software vendors are not in 
that. 

483
00:26:55,280 --> 00:26:57,760
That's where partners come in, 
implementation partners, 

484
00:26:57,760 --> 00:26:58,960
etcetera. 
And that's where you definitely 

485
00:26:58,960 --> 00:27:01,560
want to make sure that you know 
you've got the right 

486
00:27:01,560 --> 00:27:03,960
implementation partner because 
they feel like that's one of the

487
00:27:03,960 --> 00:27:06,400
most important decisions you can
make is you can have the best 

488
00:27:06,400 --> 00:27:09,040
product in the world, but if you
have a terrible integration 

489
00:27:09,040 --> 00:27:10,800
partner, you're going to have a 
bad experience with that. 

490
00:27:11,880 --> 00:27:14,240
That's then that's it. 
You can also have a product that

491
00:27:14,240 --> 00:27:16,320
is considered maybe not as 
capable. 

492
00:27:16,600 --> 00:27:18,560
And if you have a really good 
partner that really understands 

493
00:27:18,560 --> 00:27:20,600
the tool and is, you know, 
innovative in the way they use 

494
00:27:20,600 --> 00:27:23,680
it, you can have a great 
experience better than if you 

495
00:27:23,680 --> 00:27:26,440
had bought the quote leader 
right in the space. 

496
00:27:26,840 --> 00:27:28,840
So there's a lot of calculus 
that kind of comes into this. 

497
00:27:29,680 --> 00:27:32,680
Absolutely, yeah. 
And I, you know, I think this 

498
00:27:32,680 --> 00:27:35,040
whole model of like one throat 
to shake. 

499
00:27:36,720 --> 00:27:41,280
I think that there's just as 
many tiers that get associated 

500
00:27:41,280 --> 00:27:46,200
with that idea as there are with
we have so many vendors and 

501
00:27:46,440 --> 00:27:49,080
things like that. 
I, I think you made a point 

502
00:27:49,200 --> 00:27:54,240
earlier about smaller vendors 
sometimes going in exceeding 

503
00:27:54,240 --> 00:27:58,480
expectations to, it's not just 
smaller vendors, but just 

504
00:27:58,480 --> 00:28:04,200
sometimes it's vendors who you 
know, get an opportunity to and 

505
00:28:04,240 --> 00:28:06,240
associate their name with, with 
yours. 

506
00:28:06,240 --> 00:28:09,680
It doesn't have to be a small 
company, but just somebody who's

507
00:28:09,920 --> 00:28:14,040
like hungry for your business 
rather than just handing the 

508
00:28:14,040 --> 00:28:17,680
business over to the biggest, 
biggest name on the block. 

509
00:28:18,800 --> 00:28:20,840
Yeah. 
I mean, I think it's it's 

510
00:28:21,720 --> 00:28:22,880
there's there's options out 
there. 

511
00:28:22,880 --> 00:28:24,000
I guess it's probably the best 
way to. 

512
00:28:24,720 --> 00:28:26,520
Put Yeah. 
The other thing that I find 

513
00:28:26,520 --> 00:28:30,680
interesting sometimes in these 
conversations is, and this tends

514
00:28:30,680 --> 00:28:34,400
to come out more in the 
implementation side is what is 

515
00:28:34,400 --> 00:28:37,840
your experience, you know, 
deploying this product or 

516
00:28:37,840 --> 00:28:39,440
performing this service, 
whatever. 

517
00:28:40,040 --> 00:28:43,000
And I find a lot of companies 
struggle at least on the, on the

518
00:28:43,720 --> 00:28:45,840
on the on the responder side 
around way. 

519
00:28:45,880 --> 00:28:50,240
OK, well, you know, collectively
like, you know, Jim, you and I 

520
00:28:50,240 --> 00:28:55,800
have 40 years, 405050 years of 
experience doing IAM work. 

521
00:28:56,360 --> 00:29:00,680
That experience doesn't go away 
when you and I change companies,

522
00:29:01,040 --> 00:29:02,600
right? 
We've been through Identity 

523
00:29:02,600 --> 00:29:07,720
Protiviti and now we're with 
RSM, and each of those companies

524
00:29:07,840 --> 00:29:10,760
gained the benefit of our 
collective years of experience. 

525
00:29:10,760 --> 00:29:14,160
So even if you have a company 
that maybe is a newer maybe 

526
00:29:14,160 --> 00:29:17,480
identity for whatever it may be,
don't discount the personal 

527
00:29:17,480 --> 00:29:20,880
histories of the people who will
be involved with the project. 

528
00:29:20,880 --> 00:29:23,800
And the people involved with the
project should absolutely be 

529
00:29:23,800 --> 00:29:27,400
part of the response. 
You want to know who's there, 

530
00:29:27,960 --> 00:29:29,360
you know, are they going to be 
assigned? 

531
00:29:29,360 --> 00:29:31,840
And you never know. 
A lot of companies will not name

532
00:29:31,840 --> 00:29:34,920
resources because it's very 
difficult from the company's 

533
00:29:34,920 --> 00:29:37,000
perspective to say, well, we 
don't know if Jeff and Jim are 

534
00:29:37,000 --> 00:29:39,800
going to be here next year. 
They might win the lottery or 

535
00:29:40,000 --> 00:29:42,880
the podcast takes off and they 
get a Netflix special, right, or

536
00:29:42,880 --> 00:29:45,240
something like that. 
Here's here's hoping, right? 

537
00:29:45,240 --> 00:29:49,400
Not going to win, but you 
definitely want to have a sense 

538
00:29:49,400 --> 00:29:51,640
of what are the people that are 
going to be involved with your 

539
00:29:51,640 --> 00:29:52,960
project? 
Are they experienced? 

540
00:29:53,400 --> 00:29:56,160
Don't discount personal 
experience is just what I'm 

541
00:29:56,160 --> 00:29:59,360
saying as part of that. 
That equation that applies to 

542
00:29:59,360 --> 00:30:01,840
vendors as well, because you 
could have a lot of really smart

543
00:30:01,840 --> 00:30:04,240
people who maybe they did a 
start up and they're just 

544
00:30:04,240 --> 00:30:06,560
getting out the gates. 
But they spent, you know, 50 

545
00:30:06,560 --> 00:30:10,120
years building Watson at IBM and
they know AI inside it out, 

546
00:30:10,720 --> 00:30:12,720
right? 
That experience didn't just go 

547
00:30:12,720 --> 00:30:14,160
away because they changed 
companies. 

548
00:30:15,120 --> 00:30:17,720
Right. 
And I think that if you're not 

549
00:30:17,720 --> 00:30:22,160
an RFP scenario, you can easily 
judge that for yourself. 

550
00:30:22,600 --> 00:30:28,720
If you if you are putting on an 
RFP, don't, don't make it so 

551
00:30:28,720 --> 00:30:33,640
objective and so tightly worded 
that you miss out on those kind 

552
00:30:33,640 --> 00:30:36,040
of things. 
I think that's the real key is 

553
00:30:36,040 --> 00:30:43,240
like, don't make your RFP so 
difficult to respond to that you

554
00:30:43,240 --> 00:30:45,200
don't really get the right 
information. 

555
00:30:46,720 --> 00:30:50,240
I think just respond to Jim, but
also free to make a selection. 

556
00:30:50,240 --> 00:30:53,320
I think what you said there is 
like T like don't make an RFP 

557
00:30:53,320 --> 00:30:56,640
that doesn't allow you to select
the vendor you like because of 

558
00:30:56,640 --> 00:30:59,400
some scoring criteria that says 
they're not the best, right? 

559
00:30:59,400 --> 00:31:01,960
Or whatever it may be. 
Yeah, exactly. 

560
00:31:03,080 --> 00:31:08,640
So one last note that I had was 
the other thing is don't ask for

561
00:31:09,200 --> 00:31:12,320
a response. 
That's going to get you 100 page

562
00:31:12,320 --> 00:31:16,320
response and you're going to get
15 responses and now your 

563
00:31:16,320 --> 00:31:21,040
selection team has to review 
1500 pages of documents. 

564
00:31:21,040 --> 00:31:23,640
So, in other words, don't ask 
for more than you care to 

565
00:31:23,640 --> 00:31:26,640
review. 
Scope it. 

566
00:31:27,640 --> 00:31:29,200
Don't ask questions you don't 
care about. 

567
00:31:29,280 --> 00:31:30,600
Ask the questions you do care 
about. 

568
00:31:30,600 --> 00:31:32,320
Ask For more information if you 
need it. 

569
00:31:32,720 --> 00:31:35,200
You know, I think if, if a 
company is taking time to 

570
00:31:35,200 --> 00:31:37,960
respond to this, chances are 
that of course they want your 

571
00:31:37,960 --> 00:31:40,080
business, right? 
And they want, they need 

572
00:31:40,080 --> 00:31:42,960
information to try and put 
together the best response as 

573
00:31:42,960 --> 00:31:45,400
possible. 
So, you know, if you're able to 

574
00:31:45,400 --> 00:31:47,560
take the time to answer 
questions, you know, a lot of 

575
00:31:47,560 --> 00:31:49,200
companies might have like, OK, 
we're going to open up our 

576
00:31:49,200 --> 00:31:52,080
bridge and we'll do a question 
and answer censor, you know, 

577
00:31:52,080 --> 00:31:55,160
session now. 
And people can answer questions,

578
00:31:55,160 --> 00:31:56,360
right? 
Or ask questions or maybe. 

579
00:31:57,120 --> 00:32:02,480
But yeah, I mean, you know, I, I
don't want to say be easy with 

580
00:32:02,480 --> 00:32:06,960
it, but only ask the stuff you 
care about and try to try to 

581
00:32:06,960 --> 00:32:11,400
look for reasons to say, why are
we ask this question? 

582
00:32:11,400 --> 00:32:14,640
Is this mandatory or is this a 
nice to have? 

583
00:32:14,640 --> 00:32:17,400
Or is this just plain not not 
relevant at all and let's cut 

584
00:32:17,400 --> 00:32:19,520
it? 
Right, right. 

585
00:32:19,800 --> 00:32:23,120
And then try to design your 
questions that they're all not 

586
00:32:23,120 --> 00:32:27,960
all yes or no questions where 
you have very objective criteria

587
00:32:27,960 --> 00:32:32,120
on, you know, whoever we get the
most yeses from, they're going 

588
00:32:32,120 --> 00:32:34,440
to win the business. 
Whoever gives us the lowest 

589
00:32:34,440 --> 00:32:36,640
price, they're going to get the 
business. 

590
00:32:36,920 --> 00:32:39,760
Give people ask open-ended 
questions like we do on this 

591
00:32:39,800 --> 00:32:42,640
podcast. 
You're you're going to probably 

592
00:32:42,640 --> 00:32:47,280
learn a lot more and you'll see 
if people actually give thought 

593
00:32:47,320 --> 00:32:51,560
to your questions or if they 
just when you see the RFP 

594
00:32:51,560 --> 00:32:55,200
response database and pulled a 
bunch of stuff out and pasted it

595
00:32:55,200 --> 00:32:57,240
in it, that's where you get 
back. 

596
00:32:57,600 --> 00:33:01,240
I mean, you did not get the 
A-Team from that, from that 

597
00:33:02,080 --> 00:33:06,600
respondent and look to the one 
where people put time into 

598
00:33:06,600 --> 00:33:09,320
responding. 
They need, they need or really 

599
00:33:09,320 --> 00:33:12,760
care about getting that business
and then you'll get a better 

600
00:33:12,760 --> 00:33:16,680
product from now, I bet. 
And just like every other 

601
00:33:16,680 --> 00:33:19,920
industry, AI is impacting the 
RFP business just like anyone 

602
00:33:19,920 --> 00:33:23,800
else, you know, it's making it 
easier to write responses and to

603
00:33:23,880 --> 00:33:26,680
have question banks of, you 
know, answers that you've 

604
00:33:26,680 --> 00:33:28,200
previously used and things like 
that. 

605
00:33:28,200 --> 00:33:32,120
So I the idea of an open-ended 
question is very is very good to

606
00:33:32,120 --> 00:33:34,120
make sure that you're not just 
getting a canned response. 

607
00:33:34,480 --> 00:33:37,080
Some things will be can't you 
know, when was your company 

608
00:33:37,080 --> 00:33:38,760
formed? 
How long have you been in 

609
00:33:38,760 --> 00:33:40,800
business? 
Like that story doesn't change. 

610
00:33:42,200 --> 00:33:44,760
Think about the questions that 
really that you want to get more

611
00:33:44,760 --> 00:33:48,320
of a, you know, less canned 
responses from and ask them in a

612
00:33:48,320 --> 00:33:50,760
way that it is open-ended that 
they can't use. 

613
00:33:51,000 --> 00:33:52,800
OK, well, we use this answer for
this one. 

614
00:33:53,080 --> 00:33:55,040
Let's copy paste it from there 
and put it here. 

615
00:33:55,040 --> 00:33:56,440
Good enough. 
All right, good luck. 

616
00:33:57,680 --> 00:33:58,440
Agreed. 
Agreed. 

617
00:33:58,840 --> 00:34:00,360
Yeah, great question on the 
candidate. 

618
00:34:00,880 --> 00:34:02,160
Yeah, yeah. 
Thanks, Alfred. 

619
00:34:02,240 --> 00:34:06,400
We spent 20 minutes talking 
about RFPs, which is generally 

620
00:34:06,400 --> 00:34:08,719
20 minutes more than I ever want
to talk about RFPs. 

621
00:34:09,600 --> 00:34:13,040
So, so Jeff, I do have a 
question for you about an 

622
00:34:13,040 --> 00:34:17,400
upcoming trip for your before we
do that, I wanted to mention an 

623
00:34:17,400 --> 00:34:21,760
update on my dad or actually 
it's a it's a really weird thing

624
00:34:21,760 --> 00:34:26,120
that happened yesterday. 
Say wake up to the text message 

625
00:34:26,360 --> 00:34:31,520
from KD that my dad is on the 
way to the hospital and I left 

626
00:34:31,520 --> 00:34:34,679
you a voicemail. 
So I look check my voicemail. 

627
00:34:34,960 --> 00:34:39,080
So a female's voice saying, you 
know, this is Katie, your dad's 

628
00:34:39,080 --> 00:34:43,600
on the way to the hospital. 
I wasn't able, you know, to get 

629
00:34:43,600 --> 00:34:46,639
you or whatever after he get 
out. 

630
00:34:47,400 --> 00:34:51,800
So I call my dad and he's fine. 
And then I, I text this person 

631
00:34:51,800 --> 00:34:53,600
back. 
I'm like, I just talked to my 

632
00:34:53,600 --> 00:34:56,760
dad and he's not I'm sorry I 
texted you in person. 

633
00:34:57,240 --> 00:35:00,920
So I didn't know if it was like 
some kind of scam, but it was 

634
00:35:00,920 --> 00:35:04,320
kind of nice because the heck my
dad for like 1/2 hour, they gave

635
00:35:04,320 --> 00:35:09,800
me an update and we talked a lot
about cybersecurity and how he 

636
00:35:09,800 --> 00:35:13,800
doesn't answer the phone and as 
he knows the number and stuff 

637
00:35:13,800 --> 00:35:16,920
like that say he's coming along.
By the way, I figured I'd give 

638
00:35:16,920 --> 00:35:19,400
you that update. 
I don't think he's using a flip 

639
00:35:19,400 --> 00:35:24,360
phone anymore. 
And and I guess thank you to 

640
00:35:24,360 --> 00:35:28,920
Katie for getting me to call my 
dad, but also and I think 

641
00:35:29,000 --> 00:35:32,720
through the your heart is there.
A spoiled word. 

642
00:35:32,720 --> 00:35:35,040
It was actually your dad 
pretending to be Katie on a 

643
00:35:35,040 --> 00:35:37,920
different account. 
He's gone beyond He's way more 

644
00:35:37,920 --> 00:35:40,280
advanced than he's letting on. 
Yeah, Yeah. 

645
00:35:40,280 --> 00:35:44,440
He's using AI, he's Simpson kind
of bot to make sure that I call 

646
00:35:44,440 --> 00:35:48,120
him on a periodic basis. 
That's nefarious. 

647
00:35:48,120 --> 00:35:50,680
That could be nefarious, but 
that's interesting. 

648
00:35:50,680 --> 00:35:51,880
Well, I'm glad to hear your 
dad's good. 

649
00:35:52,720 --> 00:35:55,200
Yeah, yeah. 
So what are you, what are you up

650
00:35:55,200 --> 00:35:57,800
to? 
You're going on a a surprise 

651
00:35:57,800 --> 00:36:03,160
50th birthday and party. 
And I'm wondering, what do you 

652
00:36:03,160 --> 00:36:06,880
think of surprise parties? 
You know, I don't, I don't think

653
00:36:06,880 --> 00:36:08,600
I've ever been a part of one 
before. 

654
00:36:08,600 --> 00:36:09,920
So this is kind of my first 
time. 

655
00:36:10,680 --> 00:36:13,400
Yeah, it is a surprise birthday 
party. 

656
00:36:13,800 --> 00:36:16,400
A bunch of us are flying into 
Dallas from kind of parts 

657
00:36:16,400 --> 00:36:18,720
unknown. 
This is somebody that I've known

658
00:36:18,720 --> 00:36:24,240
for three, almost 30 years, 25 
years, met at Chili's in 

659
00:36:24,240 --> 00:36:27,760
Bolingbrook way a long time ago.
And we're a crew that has been 

660
00:36:27,760 --> 00:36:31,040
very close kind of since them. 
And so it'd be good to, you 

661
00:36:31,040 --> 00:36:33,760
know, see folks that kind of 
came out of that cell. 

662
00:36:34,120 --> 00:36:37,360
You know, my friend Jeff, Jason,
Chad, we're all getting 

663
00:36:37,360 --> 00:36:38,840
together. 
My wife is coming with me. 

664
00:36:38,840 --> 00:36:41,280
So we actually found someone to 
come and watch our dogs. 

665
00:36:41,280 --> 00:36:44,280
My brother's actually going to 
fly in, watch the dogs for us 

666
00:36:44,280 --> 00:36:48,720
for the weekend, enjoy Asheville
and the Tesla, while my wife and

667
00:36:48,720 --> 00:36:51,120
I are in Dallas with our friends
kind of hanging out for this 

668
00:36:51,120 --> 00:36:55,760
surprise birthday party. 
It is being coordinated by his 

669
00:36:55,760 --> 00:36:59,680
wife, which is I find very cool.
And so it's basically like we're

670
00:36:59,680 --> 00:37:03,640
meeting at a hotel to get on a 
party bus and then drive to 

671
00:37:03,640 --> 00:37:06,760
their house and sort of surprise
him at their house. 

672
00:37:06,760 --> 00:37:10,280
And then we're doing some sort 
of like escape room thing, I 

673
00:37:10,280 --> 00:37:13,920
think afterwards. 
So by the time this show goes 

674
00:37:13,920 --> 00:37:15,760
live, that event will have 
occurred. 

675
00:37:15,920 --> 00:37:18,520
So very much looking forward to 
it. 

676
00:37:18,520 --> 00:37:20,120
It's been a long time since 
we've kind of gotten the crew 

677
00:37:20,120 --> 00:37:23,360
back together. 
So I don't know what to expect 

678
00:37:23,360 --> 00:37:25,920
other than I'm sure he's going 
to be shocked if the if surprise

679
00:37:25,920 --> 00:37:28,920
holds true because the number of
people coming in is like 20 or 

680
00:37:28,920 --> 00:37:32,280
25, His parents. 
And we're flying in from all 

681
00:37:32,280 --> 00:37:35,240
over the place, Florida, North 
Carolina, South Carolina, 

682
00:37:35,240 --> 00:37:36,960
Illinois, and they're in Dallas 
now. 

683
00:37:37,400 --> 00:37:40,960
And so, you know, people taking 
the time to come out and and do 

684
00:37:40,960 --> 00:37:43,640
this I think is very cool. 
That's really awesome. 

685
00:37:43,640 --> 00:37:46,280
So did your wife work at? 
Is she a chili head too? 

686
00:37:46,600 --> 00:37:48,880
No, she did not. 
We met at a different restaurant

687
00:37:48,880 --> 00:37:51,720
because that's how I roll, 
moving around restaurants when I

688
00:37:51,720 --> 00:37:55,320
was younger. 
No, she was not with Chili's, 

689
00:37:55,720 --> 00:37:58,960
but the Chili's crew was sort of
like my college years. 

690
00:38:00,000 --> 00:38:03,160
And so, you know, we live 
together in a house, you know, 

691
00:38:03,280 --> 00:38:06,480
my friends, Jeff and Jason and 
Chad, we were basically 

692
00:38:06,480 --> 00:38:10,760
inseparable for many years. 
And of course, we got older and,

693
00:38:10,760 --> 00:38:11,880
you know, families and stuff 
like that. 

694
00:38:11,880 --> 00:38:13,880
So it's been a little bit 
tougher to stay in touch, but 

695
00:38:14,640 --> 00:38:16,560
very much kind of the crew 
getting back together. 

696
00:38:16,560 --> 00:38:20,000
And every time, you know, it 
might be, you know, it could be 

697
00:38:20,000 --> 00:38:23,520
five years, 2 years, a year, 30 
seconds since I last talked to 

698
00:38:23,520 --> 00:38:25,480
one of them. 
And it's like, you know, it's 

699
00:38:25,480 --> 00:38:27,520
what it's like that friendship 
group that's like you just pick 

700
00:38:27,520 --> 00:38:29,880
up right where you left off. 
Nothing has changed. 

701
00:38:30,360 --> 00:38:32,640
Everyone still has the same 
personalities and kind of 

702
00:38:32,640 --> 00:38:34,240
getting together. 
It's like no time has passed 

703
00:38:34,240 --> 00:38:35,360
when we get into a room 
together. 

704
00:38:36,520 --> 00:38:39,880
That sounds so cool, man. 
I had a great, great trip. 

705
00:38:39,880 --> 00:38:41,160
Yeah. 
I'm looking forward to it. 

706
00:38:41,160 --> 00:38:43,960
It's been a while since I had a 
vacation or like a real 

707
00:38:43,960 --> 00:38:47,440
vacation. 
So it'll be, you know, a day or 

708
00:38:47,440 --> 00:38:50,400
so, but we'll. 
Take a while to go on a real 

709
00:38:50,400 --> 00:38:54,280
vacation and you go to Dallas. 
Well, last year it's not. 

710
00:38:55,000 --> 00:38:57,040
The vacation capital of the 
world. 

711
00:38:57,680 --> 00:39:01,560
Well, this is a busy month, so I
have that and then let's see the

712
00:39:01,560 --> 00:39:03,480
weekend. 
So I get back from that on like 

713
00:39:03,480 --> 00:39:08,600
a Tuesday, couple days of 
working, and then I fly to South

714
00:39:08,600 --> 00:39:12,400
Bend, I think it is to go to 
Michigan for my brother's 

715
00:39:12,400 --> 00:39:16,160
bachelor party kind of weekend. 
So that's another weekend after 

716
00:39:16,160 --> 00:39:18,160
that. 
We'll be like figuring that out.

717
00:39:18,400 --> 00:39:20,760
And then I think I go to New 
York City the week after that. 

718
00:39:21,200 --> 00:39:24,440
And then the actual wedding for 
my brother is in Chicago at the 

719
00:39:24,440 --> 00:39:27,480
end of the month. 
It's like every weekend this 

720
00:39:27,480 --> 00:39:33,200
month I'm basically like busy. 
Get ready, you'll be watching 

721
00:39:33,200 --> 00:39:37,360
all the episodes of Identity 
Center seem to be just me and 

722
00:39:37,360 --> 00:39:39,840
our guest. 
Don't worry, I wouldn't put you 

723
00:39:39,840 --> 00:39:42,480
through just me. 
It's going to be me and the 

724
00:39:42,480 --> 00:39:45,560
guest that we're we're going to 
be missing out on Jeff for a few

725
00:39:45,600 --> 00:39:47,640
episodes this month. 
We tried. 

726
00:39:47,640 --> 00:39:50,080
That's why I said like it's, 
it's been a lot of hassle trying

727
00:39:50,200 --> 00:39:52,120
to coordinate schedules and 
stuff like that for this month. 

728
00:39:52,680 --> 00:39:54,960
So yeah, there will probably be 
a couple of episodes here where 

729
00:39:55,000 --> 00:39:58,520
I'm not able to make it, but I 
will be editing them so I can 

730
00:39:58,520 --> 00:40:00,960
make Jim say whatever I want to 
say to the power of cross 

731
00:40:00,960 --> 00:40:03,440
production. 
As you had done before. 

732
00:40:04,600 --> 00:40:06,360
All right, why don't we go ahead
and wrap it up there? 

733
00:40:07,400 --> 00:40:09,960
Anything else? 
YouTube. 

734
00:40:09,960 --> 00:40:13,360
Go YouTube. 
Idacpodcast.tv will take you 

735
00:40:13,360 --> 00:40:16,560
straight to our YouTube channel.
Hit that, like and subscribe 

736
00:40:16,560 --> 00:40:18,320
button. 
We're trying to grow the channel

737
00:40:18,520 --> 00:40:20,960
and yeah, put a lot of effort 
into that. 

738
00:40:21,440 --> 00:40:25,560
See on the web, IDC podcast.com,
Twitter X, whatever it's called 

739
00:40:25,840 --> 00:40:29,520
at IDC podcasts and yeah, 
LinkedIn. 

740
00:40:29,800 --> 00:40:32,640
Feel free to reach out to us, 
connect, send us ideas, send us 

741
00:40:32,640 --> 00:40:34,920
feedback on our website. 
You know, something's broken. 

742
00:40:34,920 --> 00:40:38,120
Let me know future episodes. 
What's that? 

743
00:40:38,960 --> 00:40:42,440
Be like, be like Alfred. 
Send us questions for future 

744
00:40:42,480 --> 00:40:44,280
episodes. 
Yeah, yeah. 

745
00:40:44,280 --> 00:40:47,280
Send us, you know, whatever 
maybe you know, whether it's I 

746
00:40:47,280 --> 00:40:49,120
am or not, We'll we'll try to 
find a time to answer it. 

747
00:40:50,640 --> 00:40:51,720
All right, let's go leave it 
there. 

748
00:40:52,120 --> 00:40:55,640
Thanks everybody for watching 
and or listening and we'll talk 

749
00:40:55,640 --> 00:41:00,360
with you all in the next one. 
You've been listening to 

750
00:41:00,400 --> 00:41:04,320
Identity at the Center. 
We hope you've enjoyed the show.

751
00:41:04,520 --> 00:41:08,600
Make sure to like, rate and 
review, and we'll be back soon. 

752
00:41:08,880 --> 00:41:11,160
But in the meantime, hit the 
website at 

753
00:41:11,160 --> 00:41:17,520
identity@thecenter.com. 
See you next time on Identity at

754
00:41:17,520 --> 00:41:18,400
the Center.
