1
00:00:16,040 --> 00:00:19,280
Well, if I had anything to say 
before you take us out, it would

2
00:00:19,280 --> 00:00:22,240
just be thank you to our 
listeners, people who've been 

3
00:00:22,240 --> 00:00:26,960
listening for five years or five
episodes. 

4
00:00:27,400 --> 00:00:32,520
I mean that we wouldn't do this 
without our watchers, our 

5
00:00:32,520 --> 00:00:36,080
listeners. 
And we keep trying to make this 

6
00:00:36,080 --> 00:00:42,240
thing better for you all because
it means so much to us, like 

7
00:00:42,480 --> 00:00:46,080
Jeff said, where people come up 
and actually know who we are and

8
00:00:46,440 --> 00:00:49,600
listen to the podcast or just 
connect to us on LinkedIn. 

9
00:00:50,160 --> 00:00:53,520
It's it's why we do it. 
It's why we've been able to like

10
00:00:53,880 --> 00:00:56,880
do this for five years. 
And I think, look, we've 

11
00:00:56,880 --> 00:01:00,800
recorded a lot of episodes on 
like Saturdays and Sunday nights

12
00:01:00,800 --> 00:01:04,480
to get them out on Monday. 
And you, you have the all the 

13
00:01:04,480 --> 00:01:08,320
humans work after that to like, 
you know, do all the editing. 

14
00:01:09,840 --> 00:01:11,800
It's a lot of work, but it's 
worth it. 

15
00:01:12,640 --> 00:01:14,440
I don't think we've ever 
questioned whether or not it's 

16
00:01:14,440 --> 00:01:17,040
worth it. 
Yeah, yeah, it's a labor of 

17
00:01:17,040 --> 00:01:19,640
love. 
And definitely thank you to 

18
00:01:19,640 --> 00:01:22,160
everybody who supported the 
show, listeners, people who come

19
00:01:22,160 --> 00:01:24,600
up, you know, even sponsors who 
are now getting involved with 

20
00:01:24,600 --> 00:01:26,400
stuff. 
Yeah, definitely. 

21
00:01:27,640 --> 00:01:36,480
Thank you. 
This is identity at the center 

22
00:01:37,040 --> 00:01:40,080
if it has anything to do with 
IAM. 

23
00:01:40,080 --> 00:01:46,680
This is the go to podcast now 
your hosts Jim McDonald and Jeff

24
00:01:46,680 --> 00:01:54,440
Stedman. 
Welcome to the Identity at the 

25
00:01:54,440 --> 00:01:56,440
Center podcast. 
I'm Jeff, and that's Jim. 

26
00:01:56,440 --> 00:01:58,400
Hey, Jim. 
Hey, Jeff, how are you? 

27
00:01:58,600 --> 00:02:01,080
Oh, not so bad yourself. 
Doing good, man. 

28
00:02:01,080 --> 00:02:04,640
It wouldn't be a episode. 
This is a special episode, but 

29
00:02:04,640 --> 00:02:08,160
it wouldn't be an episode if I 
didn't bring up some thought 

30
00:02:08,160 --> 00:02:10,639
that I've been having. 
That's been like eating away at 

31
00:02:10,639 --> 00:02:12,640
my brain. 
Whatever. 

32
00:02:12,640 --> 00:02:17,080
Is left just like that amoeba 
that I got in the lake last 

33
00:02:17,080 --> 00:02:21,960
summer, eating away at my brain?
No, it's just going back to this

34
00:02:21,960 --> 00:02:24,640
whole thing of centralized 
versus decentralized. 

35
00:02:25,000 --> 00:02:31,520
And it's kind of been one of the
topics that's always been there 

36
00:02:31,760 --> 00:02:33,440
in the identity management 
world. 

37
00:02:33,720 --> 00:02:38,000
I remember doing an identity 
strategy at a big university in 

38
00:02:38,040 --> 00:02:44,080
the US and someone said, well, 
if we go to single sign on and 

39
00:02:44,080 --> 00:02:49,680
have all these apps wrapped into
one user account per person, 

40
00:02:50,160 --> 00:02:52,840
what if they lose that account? 
Won't the person have access to 

41
00:02:52,840 --> 00:02:58,280
all their applications? 
It's like contrast that with 

42
00:02:58,280 --> 00:03:01,040
that person having different 
accounts for all those 

43
00:03:01,040 --> 00:03:04,360
applications and having to try 
to coordinate their passwords. 

44
00:03:04,680 --> 00:03:09,360
I think in the long term, where 
where I was easy, where I easily

45
00:03:09,360 --> 00:03:15,440
came down was that the the 
benefit of having just one 

46
00:03:15,440 --> 00:03:18,960
account from an end user 
perspective and to just have to 

47
00:03:18,960 --> 00:03:23,680
manage one password, one MFA and
B having one place to set the 

48
00:03:23,680 --> 00:03:29,480
policies outweighs the risk of 
potentially losing that account 

49
00:03:29,480 --> 00:03:33,200
and that one account giving 
access to all the applications. 

50
00:03:34,760 --> 00:03:37,960
But there are also other 
scenarios where like for 

51
00:03:37,960 --> 00:03:42,160
example, I was working with the 
client today and they have all 

52
00:03:42,160 --> 00:03:46,560
of their network configurations 
for all of their locations 

53
00:03:46,560 --> 00:03:53,440
around the world in like an 
online application where you can

54
00:03:53,440 --> 00:03:56,000
go and kind of monitor all the 
equipment and change 

55
00:03:56,000 --> 00:03:59,480
configurations. 
And if one account were to get 

56
00:03:59,480 --> 00:04:05,280
compromised, game over, game 
over, you can like just change 

57
00:04:05,280 --> 00:04:07,040
all the configurations you 
wanted. 

58
00:04:07,440 --> 00:04:12,760
And so I mean, constantly have 
to kind of go back and forth on,

59
00:04:13,000 --> 00:04:15,680
OK, well, is that the right way 
to go? 

60
00:04:15,680 --> 00:04:18,440
Is that just putting too much 
risk, too many eggs in one 

61
00:04:18,440 --> 00:04:21,560
basket? 
And I guess that I guess I'm 

62
00:04:21,560 --> 00:04:24,920
coming down on this whole thing 
is, is not like the final 

63
00:04:24,920 --> 00:04:27,520
answer, right? 
I'm not giving, you know, this 

64
00:04:27,520 --> 00:04:30,680
is what everyone should do, But 
I think you have to keep 

65
00:04:30,680 --> 00:04:34,480
reevaluating and questioning 
things that you may just accept.

66
00:04:34,480 --> 00:04:37,440
It's kind of like, well, 
everybody just accepts that one 

67
00:04:37,440 --> 00:04:42,040
username and password per user 
is better than 400. 

68
00:04:43,960 --> 00:04:47,520
OK, but is that, is it a problem
to question yourself and make 

69
00:04:47,520 --> 00:04:50,600
sure that you can truly 
articulate why it's better? 

70
00:04:50,920 --> 00:04:54,080
I think that's key because that 
same question might come from 

71
00:04:54,080 --> 00:04:58,480
somebody who's an executive in 
your organization who says, OK, 

72
00:04:58,480 --> 00:05:01,520
well, what if that account gets 
hijacked? 

73
00:05:01,560 --> 00:05:04,720
Then what happens? 
Better be able ready to be at 

74
00:05:05,080 --> 00:05:08,120
the ready to answer that 
question and answer why it's 

75
00:05:08,120 --> 00:05:11,200
better to do it that way than 
the alternative way. 

76
00:05:12,200 --> 00:05:15,400
Thoughts. 
Consulting answer depends. 

77
00:05:17,080 --> 00:05:19,640
I mean yes, generally speaking 
right? 

78
00:05:19,640 --> 00:05:22,960
One account is easier to manage,
but I think it should be a risk 

79
00:05:22,960 --> 00:05:24,880
based approach. 
I don't think you do one account

80
00:05:24,880 --> 00:05:27,480
if it's only a password. 
I think we've all learned 

81
00:05:27,480 --> 00:05:30,120
hopefully by now that password 
alone is not good enough. 

82
00:05:30,120 --> 00:05:34,080
There should be appropriate risk
based controls on that single 

83
00:05:34,080 --> 00:05:38,400
sign on account, MFA, 
conditional rules, adaptive, you

84
00:05:38,400 --> 00:05:43,000
know, all kinds of stuff that 
can be done to really secure 

85
00:05:43,000 --> 00:05:44,680
that one account. 
If that's the strategy you're 

86
00:05:44,840 --> 00:05:46,520
going to follow. 
And a lot of companies do and 

87
00:05:46,520 --> 00:05:49,040
they do a great job with it. 
So you know, they they're 

88
00:05:49,040 --> 00:05:53,000
managing based on the risk. 
Do they put all of their network

89
00:05:53,000 --> 00:05:54,240
infrastructure on the same 
account? 

90
00:05:54,360 --> 00:05:56,080
Probably not. 
They probably separate it out 

91
00:05:56,080 --> 00:05:59,240
into a different system, maybe 
different accounts, you know, 

92
00:05:59,240 --> 00:06:03,560
different Mfas, even different 
different MFA methods. 

93
00:06:03,560 --> 00:06:09,280
So I think there's options out 
there and you have to weigh the 

94
00:06:09,280 --> 00:06:12,960
risk versus the reward, the 
usability versus, you know, the 

95
00:06:12,960 --> 00:06:15,480
potential for red tape that 
might get involved and people 

96
00:06:15,480 --> 00:06:17,960
finding ways around it. 
So yeah, I'll stick with 

97
00:06:17,960 --> 00:06:20,640
depends. 
That's my that's my answer. 

98
00:06:21,000 --> 00:06:24,960
So yeah, depends a good answer 
because you know, I, I do think 

99
00:06:24,960 --> 00:06:29,920
that the single sign on that 
large, that was probably solved 

100
00:06:29,920 --> 00:06:32,400
a long time ago. 
I kind of went through like how 

101
00:06:32,400 --> 00:06:35,720
I, my mind evolved to answer 
that question. 

102
00:06:36,000 --> 00:06:38,760
But then take a scenario like a 
password vault. 

103
00:06:39,320 --> 00:06:42,920
What if you are, should you 
integrate your password vault to

104
00:06:42,920 --> 00:06:45,520
your IDP? 
Now what if the account gets 

105
00:06:45,520 --> 00:06:49,360
compromised or somebody gets 
into the IDP and does like a 

106
00:06:49,360 --> 00:06:52,960
lateral movement and then is 
able to log into your password 

107
00:06:52,960 --> 00:06:55,880
vault now has hundreds of 
service account passwords. 

108
00:06:56,600 --> 00:07:01,360
That's a real sticky situation. 
So I think that there's there's 

109
00:07:01,360 --> 00:07:03,560
one of those places where you 
really need to ask yourself that

110
00:07:03,560 --> 00:07:05,400
question. 
Well, if you've architected your

111
00:07:05,400 --> 00:07:08,080
vault in a way where everything 
is literally in one spot and 

112
00:07:08,080 --> 00:07:10,440
requires only one set of 
credentials and maybe one 

113
00:07:10,440 --> 00:07:12,880
permission group to get to it, 
yeah, maybe. 

114
00:07:12,880 --> 00:07:14,440
That's probably not the best way
to architect it. 

115
00:07:14,440 --> 00:07:18,880
There are ways to, you know, 
create blast doors in between 

116
00:07:18,880 --> 00:07:20,440
things. 
So if you think about it like a 

117
00:07:20,440 --> 00:07:24,200
submarine, you know, if one 
compartment gets breached, the 

118
00:07:24,200 --> 00:07:27,400
whole thing doesn't go down. 
Hopefully they seal the doors 

119
00:07:28,080 --> 00:07:30,560
and yes, there's going to be 
damage and things are, you know,

120
00:07:30,560 --> 00:07:32,080
bad things are going to happen 
in that one area. 

121
00:07:32,080 --> 00:07:37,040
But the whole idea is to contain
that, you know, that that issue.

122
00:07:37,440 --> 00:07:40,880
And so I think if you have 
enough doors to close on your IM

123
00:07:40,880 --> 00:07:43,600
submarine, you know, I think 
you've got a better shot. 

124
00:07:43,600 --> 00:07:45,240
I think that's what most 
organizations try to do, right, 

125
00:07:45,240 --> 00:07:49,120
is you want to limit sort of 
the, the breach impact, the 

126
00:07:49,120 --> 00:07:51,400
scope of what could happen and, 
and things like that. 

127
00:07:51,400 --> 00:07:54,200
I mean, that's why a lot of 
organizations will separate like

128
00:07:54,200 --> 00:07:57,600
PCI networks from their regular 
networks or their operational 

129
00:07:57,600 --> 00:08:00,960
technology stuff away from other
stuff, because they want to have

130
00:08:00,960 --> 00:08:05,240
a very, you know, very clear 
line as to who can get access to

131
00:08:05,240 --> 00:08:07,560
what and what it takes to get 
access to those things. 

132
00:08:08,360 --> 00:08:10,920
That's that's putting a blast 
door in between things. 

133
00:08:11,920 --> 00:08:14,600
Yeah, that's, that's a really 
good analogy. 

134
00:08:14,600 --> 00:08:20,960
The I am submarine, You better 
go, you better go, you know, put

135
00:08:20,960 --> 00:08:23,280
the the copyright on that one 
and. 

136
00:08:24,000 --> 00:08:26,000
That'll be our next podcast, the
I Am Submarine. 

137
00:08:27,120 --> 00:08:29,440
I don't know if there's any like
positive though puns on that 

138
00:08:29,440 --> 00:08:30,720
one. 
I feel like submarines just go 

139
00:08:30,720 --> 00:08:33,919
down. 
We want to be uplifting here. 

140
00:08:33,919 --> 00:08:35,880
I mean, it's our five year 
anniversary, man. 

141
00:08:35,919 --> 00:08:37,799
We've been doing this show for 
five years. 

142
00:08:38,600 --> 00:08:41,840
And this is, let's see, what's 
this, episode 292? 

143
00:08:42,159 --> 00:08:47,960
I mean, that's absolutely nuts. 
Yeah, it's, you know, when we 

144
00:08:47,960 --> 00:08:50,960
first set out on it, I never 
could have imagined five years 

145
00:08:50,960 --> 00:08:53,000
later we'd still be doing it. 
But here we are. 

146
00:08:53,840 --> 00:08:57,040
And it's pretty much every 
Monday we drop an episode we 

147
00:08:57,480 --> 00:09:00,720
have taken off like Christmas 
and New Year's because who's 

148
00:09:00,720 --> 00:09:04,640
going to listen them anyway? 
But then there have been weeks 

149
00:09:04,640 --> 00:09:09,840
where we dump five to seven 
episodes in a week to two weeks.

150
00:09:09,840 --> 00:09:13,080
So I think we've more than 
made-up for it. 

151
00:09:13,080 --> 00:09:16,280
In fact, we have another Pat 
Yourself on the Back episode 

152
00:09:16,280 --> 00:09:20,000
coming up where it'll be episode
300 here in the near future. 

153
00:09:20,200 --> 00:09:22,160
Yeah, other milestone. 
It would be cool if they kind of

154
00:09:22,160 --> 00:09:25,080
tied together, but no, let's 
spread out the good vibes across

155
00:09:25,080 --> 00:09:28,720
a couple episodes here. 
But yeah, I mean, it's crazy how

156
00:09:28,720 --> 00:09:31,040
much this thing has grown and, 
you know, the community has has,

157
00:09:31,880 --> 00:09:34,480
you know, caught on to it. 
And we thank everybody who 

158
00:09:34,480 --> 00:09:37,080
listens and subscribes and 
shares and stuff like that. 

159
00:09:37,720 --> 00:09:40,360
I get, I tell you, I get such a 
thrill when I, you know, talk to

160
00:09:40,360 --> 00:09:42,400
people and it's like, oh, I've 
heard your podcast and you know,

161
00:09:42,840 --> 00:09:45,600
it's like, oh, OK, that's cool, 
'cause I feel like podcast is 

162
00:09:45,600 --> 00:09:47,720
sometimes a little like a dirty 
word, like everybody has them. 

163
00:09:48,800 --> 00:09:50,360
But we've, we've been 
consistent. 

164
00:09:50,360 --> 00:09:53,440
We've tried to put out content 
that is timely, at least the 

165
00:09:53,440 --> 00:09:54,800
time, right? 
It's a time capsule. 

166
00:09:54,800 --> 00:09:58,560
This is what we know right now. 
But try to be helpful and kind 

167
00:09:58,560 --> 00:10:01,120
of get out there and show some 
of the personality I think that 

168
00:10:01,120 --> 00:10:04,160
I am has, you know, not 
everybody is a, is a robot. 

169
00:10:04,160 --> 00:10:06,560
And we like to have fun with it.
I, I especially like to have fun

170
00:10:06,560 --> 00:10:08,480
with it. 
So any time that I can, you 

171
00:10:08,480 --> 00:10:10,920
know, sneak in a movie reference
or make a joke, you know, I'm 

172
00:10:10,920 --> 00:10:12,800
all about that. 
Yeah, right. 

173
00:10:12,800 --> 00:10:14,840
I think we call it edutainment, 
right? 

174
00:10:14,840 --> 00:10:17,480
It's a mixture of education and 
entertainment. 

175
00:10:17,480 --> 00:10:20,720
Usually the guests provide the 
education and you and I provide 

176
00:10:20,720 --> 00:10:23,360
the entertainment. 
Try to It's subjective. 

177
00:10:23,360 --> 00:10:25,040
Obviously not. 
We don't entertain everybody and

178
00:10:25,040 --> 00:10:27,200
that's fine. 
Not everyone gets my sense of 

179
00:10:27,200 --> 00:10:30,080
humor, and I'm OK with that. 
Yeah, absolutely. 

180
00:10:31,560 --> 00:10:32,880
Yeah. 
So I was wondering, I was 

181
00:10:32,880 --> 00:10:37,720
actually going to ask you high 
points and low points are some 

182
00:10:38,600 --> 00:10:41,800
high highlight memories or low 
light memories from the podcast?

183
00:10:41,800 --> 00:10:44,640
What do you have? 
Let's see highlights. 

184
00:10:44,680 --> 00:10:49,560
I think I, I don't know if I can
point to any specific like 

185
00:10:49,560 --> 00:10:51,960
thing. 
It's, it's just general idea of 

186
00:10:51,960 --> 00:10:54,520
all the people that we've been 
able to meet along the way. 

187
00:10:55,800 --> 00:10:58,160
You know, really the who's who 
of the identity industry has 

188
00:10:58,200 --> 00:11:00,720
been on this show and we've had 
the opportunity to talk with 

189
00:11:00,720 --> 00:11:05,120
them for 30 to 60 minutes and 
maybe a little bit more and 

190
00:11:05,120 --> 00:11:07,200
really pick the brain of the 
smartest people in the industry.

191
00:11:07,640 --> 00:11:09,320
And I hope that that continues, 
right. 

192
00:11:09,320 --> 00:11:13,240
And I hope we talk to new people
and, you know, people that that 

193
00:11:13,960 --> 00:11:15,680
are coming up in this space as 
well. 

194
00:11:15,840 --> 00:11:19,760
And I really do enjoy that. 
I, I especially like when I talk

195
00:11:19,760 --> 00:11:23,080
with people who are doing it in 
the real world, you know, real 

196
00:11:23,080 --> 00:11:25,640
identity practitioners. 
Tell me about your IM program. 

197
00:11:25,640 --> 00:11:26,920
How's it working? 
What's not working? 

198
00:11:26,920 --> 00:11:30,360
Share your story with us and 
with the rest of our audience so

199
00:11:30,360 --> 00:11:33,560
that we can learn from that. 
I think there's a real benefit 

200
00:11:33,680 --> 00:11:37,320
to learning what works and 
sometimes, just as importantly, 

201
00:11:37,320 --> 00:11:39,960
what doesn't work so we don't 
repeat the same mistakes. 

202
00:11:40,920 --> 00:11:43,680
I think we're very fortunate 
that identity is not really 

203
00:11:43,680 --> 00:11:46,560
secret sauce. 
You know, security, most 

204
00:11:46,560 --> 00:11:49,880
organizations are not 
competitive when it comes to 

205
00:11:50,200 --> 00:11:52,600
this type of security. 
Everybody's doing it. 

206
00:11:52,600 --> 00:11:54,040
We're kind of all in this 
together. 

207
00:11:54,760 --> 00:11:56,880
It's not a trade secret or 
anything like that. 

208
00:11:56,880 --> 00:11:58,760
And obviously, if you're a 
product company in the space, 

209
00:11:58,760 --> 00:12:02,320
sure, there are methods and ways
that things get done that, you 

210
00:12:02,320 --> 00:12:04,840
know, probably are a little more
sensitive in in that area. 

211
00:12:04,840 --> 00:12:07,240
But for the most part, people 
who are doing identity, we're 

212
00:12:07,240 --> 00:12:09,800
all in it together. 
And I think for me, that's been 

213
00:12:09,800 --> 00:12:11,240
a real highlight. 
It's just meeting people. 

214
00:12:11,240 --> 00:12:13,560
And then, you know, just the 
fans, the people who listen and 

215
00:12:13,560 --> 00:12:17,200
I, I, it's such a weird word for
me to say fans of the show, but 

216
00:12:17,200 --> 00:12:20,440
people who follow and listen and
walk up and, you know, say hello

217
00:12:20,440 --> 00:12:23,200
and introduce themselves. 
I think it's awesome and you 

218
00:12:23,200 --> 00:12:24,880
know, if I feel like every time 
I go to a conference, there's 

219
00:12:24,880 --> 00:12:27,440
just more and more people coming
up, which is which is always 

220
00:12:27,840 --> 00:12:30,080
very, you know, very well 
appreciated by me. 

221
00:12:30,080 --> 00:12:31,440
What about you? 
What are some of your 

222
00:12:31,440 --> 00:12:33,640
highlights? 
Yeah, I'm actually glad to have 

223
00:12:33,640 --> 00:12:35,600
a highlight that's different 
than what you just said, even 

224
00:12:35,600 --> 00:12:37,440
though I totally agree with. 
Everything so you don't care 

225
00:12:37,440 --> 00:12:38,760
about the listeners is what I'm 
hearing. 

226
00:12:38,840 --> 00:12:41,360
Oh, no, no, no, I totally agree 
with everything you just said. 

227
00:12:41,400 --> 00:12:45,000
The listeners, the guests that 
we've had, the the people are 

228
00:12:45,000 --> 00:12:49,280
the highlight for sure. 
But some of the greatest 

229
00:12:49,280 --> 00:12:53,000
memories for me have been being 
on stage with you and being at 

230
00:12:53,000 --> 00:12:57,400
conferences with you and doing 
this podcast that we love doing 

231
00:12:59,560 --> 00:13:03,640
the industry events that we used
to just go and attend because 

232
00:13:03,640 --> 00:13:06,800
they're fantastic learning 
opportunities. 

233
00:13:06,800 --> 00:13:09,400
And now we're going and we're 
part of the event. 

234
00:13:09,680 --> 00:13:14,200
I think, you know, authenticate 
last year where we're on stage 

235
00:13:14,200 --> 00:13:17,080
and we did the, you know, we're 
part of the keynote. 

236
00:13:17,080 --> 00:13:19,320
Like I'll just never forget 
that. 

237
00:13:19,600 --> 00:13:24,400
And also being on the Gartner 
stage with Henrique and Becky, 

238
00:13:24,560 --> 00:13:27,680
I'll never forget that. 
I mean, those were highlights 

239
00:13:27,680 --> 00:13:31,120
for me. 
And you being so sick and it's 

240
00:13:31,160 --> 00:13:33,560
and you're very white shoes. 
You know we can't forget the 

241
00:13:33,560 --> 00:13:37,560
white shoes at Gartner. 
Absolutely ran I I took it as an

242
00:13:37,560 --> 00:13:40,400
opportunity to go out and buy 
some some new dress clothes and 

243
00:13:40,400 --> 00:13:44,640
be a little extra fancy as far 
as low light. 

244
00:13:44,840 --> 00:13:47,960
I I really had to dig for one, 
but the one that always jumps 

245
00:13:47,960 --> 00:13:50,360
out at me is not always our 
guest. 

246
00:13:50,360 --> 00:13:53,560
Sometimes it's me on the rare 
occasions you and you're at a 

247
00:13:53,560 --> 00:13:56,720
hotel, it's the bad network 
connections. 

248
00:13:57,240 --> 00:14:01,960
Man. 
I think that you do such a good 

249
00:14:01,960 --> 00:14:04,800
job with the editing of this 
podcast that people don't even 

250
00:14:04,800 --> 00:14:07,480
realize most of the time. 
But we've done some video 

251
00:14:07,480 --> 00:14:11,160
podcasts where we had to just 
turn them into audio only 

252
00:14:11,160 --> 00:14:14,800
because the then bandwidth was 
so poor. 

253
00:14:15,120 --> 00:14:19,000
Now the recording platform that 
we're on is nothing like the way

254
00:14:19,000 --> 00:14:22,200
we did things five years ago, 
where it was like, basically 

255
00:14:22,200 --> 00:14:24,040
we're just recording a Teams 
meeting. 

256
00:14:24,440 --> 00:14:27,880
So for anybody who's thinking 
about doing a podcast, it's not 

257
00:14:27,880 --> 00:14:30,400
a good place to start. 
Oh no I disagree, I think it is 

258
00:14:30,400 --> 00:14:32,200
a good place to start. 
It's a low barrier entry. 

259
00:14:32,360 --> 00:14:35,880
You probably have a license 
through your work or it's cheap.

260
00:14:36,640 --> 00:14:38,040
Look, it was fine for what we 
started. 

261
00:14:38,040 --> 00:14:40,160
We graduated and decided, hey, 
you know what? 

262
00:14:40,160 --> 00:14:43,160
Really, you know, I think it's 
well documented that I am 

263
00:14:43,160 --> 00:14:49,680
extremely focused, let's call it
particular, yes, on the quality 

264
00:14:49,800 --> 00:14:52,360
of the show, right? 
Both especially audio since that

265
00:14:52,360 --> 00:14:54,640
we're doing and now that we're 
getting into video on YouTube, 

266
00:14:55,160 --> 00:14:58,320
you know, having that sort of 
production to it, not 

267
00:14:58,320 --> 00:15:02,520
necessarily overly produced, but
just good quality audio and 

268
00:15:02,520 --> 00:15:04,000
video. 
So it's not distracted with the 

269
00:15:04,000 --> 00:15:07,440
conversation we started on Zoom.
A lot of people do still do 

270
00:15:07,440 --> 00:15:10,200
things on Zoom and there are 
things that Zoom can do that it 

271
00:15:10,200 --> 00:15:12,400
couldn't do even four or five 
years ago. 

272
00:15:12,800 --> 00:15:17,120
So like original audio sound is 
like a higher fidelity now is as

273
00:15:17,120 --> 00:15:19,000
good as a paid platform like 
this, which is a little more 

274
00:15:19,000 --> 00:15:21,320
expensive. 
No, but I think it's a good way 

275
00:15:21,320 --> 00:15:23,120
to start. 
If you're interested, give it a 

276
00:15:23,120 --> 00:15:24,200
shot. 
I mean, that's how we did it. 

277
00:15:24,680 --> 00:15:27,920
I mean, it's, you know, if you 
listen to episode one and you 

278
00:15:27,920 --> 00:15:29,920
listen to this episode, yes, 
there's clearly a difference. 

279
00:15:30,520 --> 00:15:33,920
As long as the as long as the 
recording doesn't distract from 

280
00:15:33,920 --> 00:15:35,880
what you're trying to say, have 
fun. 

281
00:15:36,120 --> 00:15:39,800
Go at it, give it a shot. 
What do you have for low lights?

282
00:15:40,920 --> 00:15:43,720
It's I mean, it's definitely the
the technical issues that come 

283
00:15:43,720 --> 00:15:47,320
up, especially when like we have
things kind of set up and we're 

284
00:15:47,320 --> 00:15:50,440
ready to rock and you've planned
and planned and planned. 

285
00:15:50,440 --> 00:15:52,520
It's like, all right, You've 
thought of every possible 

286
00:15:52,520 --> 00:15:55,320
scenario, the little finger 
school of thought, fight every 

287
00:15:55,320 --> 00:15:57,480
battle everywhere, never be 
surprised. 

288
00:15:57,920 --> 00:15:59,400
And then just something comes 
out of the blue. 

289
00:15:59,400 --> 00:16:02,120
Like I remember one time I was 
like, all right, we got 

290
00:16:02,120 --> 00:16:04,840
everything set up and then my 
power went out in the middle of 

291
00:16:04,840 --> 00:16:06,640
a, of a, of a recording. 
Is that OK? 

292
00:16:06,640 --> 00:16:09,000
Well, I guess guess what I'm 
going, I bought on Amazon the 

293
00:16:09,000 --> 00:16:12,800
next day was a UPS power supply,
which I still have here sitting 

294
00:16:12,800 --> 00:16:15,440
off to my side that powers 
everything that I'm recording 

295
00:16:15,440 --> 00:16:18,880
through to prevent that. 
You know, I mean, stuff like 

296
00:16:18,880 --> 00:16:22,400
that where it's just kind of 
like, you know, why did that 

297
00:16:22,400 --> 00:16:24,560
happen? 
And that's real life, I think is

298
00:16:24,560 --> 00:16:25,760
you try to plan it for as best 
as you can. 

299
00:16:25,760 --> 00:16:28,480
And then if something goes 
wrong, you analyze and say, OK, 

300
00:16:28,480 --> 00:16:30,960
well let's what can we do to 
solve for that in the future? 

301
00:16:32,040 --> 00:16:34,800
Yeah. 
And I think, you know we started

302
00:16:34,800 --> 00:16:39,360
the sponsor spotlight this year.
I was in year five, we started 

303
00:16:39,360 --> 00:16:41,440
that, but I think after a lot. 
Of demand A. 

304
00:16:42,280 --> 00:16:45,640
Lot of demand, but there's also 
a lot of expense in getting to 

305
00:16:45,640 --> 00:16:49,720
this point like you bought that 
UPS that's one of many, many 

306
00:16:49,720 --> 00:16:51,880
expenses and on top of all the I
didn't even. 

307
00:16:51,880 --> 00:16:53,400
Include that my totals so maybe 
I. 

308
00:16:53,440 --> 00:16:54,680
Should you didn't even include 
that? 

309
00:16:54,680 --> 00:16:57,080
All right. 
So yeah, your, your, your total 

310
00:16:57,080 --> 00:17:01,400
was definitely 5 figures, right 
and then some. 

311
00:17:02,400 --> 00:17:07,680
So, yeah, but I guess the big 
question is, do you think we'll 

312
00:17:07,680 --> 00:17:11,160
be doing this five years from 
now and they have a 10 year 

313
00:17:12,160 --> 00:17:13,440
episode. 
I hope so. 

314
00:17:13,440 --> 00:17:15,920
I mean, I like doing it. 
I think, you know, you and I 

315
00:17:15,920 --> 00:17:19,280
will keep doing it as long as 
we're having fun doing it, you 

316
00:17:19,280 --> 00:17:20,960
know, will people stay engaged? 
I hope so. 

317
00:17:20,960 --> 00:17:24,119
I think as long as we continue 
to evolve and stay current with 

318
00:17:24,119 --> 00:17:29,160
the times, hopefully people do. 
And yeah, at some point we might

319
00:17:29,160 --> 00:17:32,440
get too tired, too old or, you 
know, whatever it might be to 

320
00:17:32,600 --> 00:17:35,360
kind of do it more consistently.
But I'm going to ride the wave 

321
00:17:35,360 --> 00:17:40,480
as long as I possibly can. 
And I and I and I, we'll just 

322
00:17:40,480 --> 00:17:42,360
look to the future and we'll go 
as far as we can. 

323
00:17:43,000 --> 00:17:45,600
I'm enjoying it. 
I'd like to be here five years 

324
00:17:45,600 --> 00:17:49,360
down the road, 10 years down the
road for the 15 year episode, 

325
00:17:50,200 --> 00:17:54,120
but let's go for 10 first. 
Actually, let's just go for five

326
00:17:54,120 --> 00:17:56,760
years plus one. 
Let's go one episode at a time. 

327
00:17:57,000 --> 00:17:58,920
Exactly. 
You know, it's just like the old

328
00:17:58,920 --> 00:18:00,760
sports attitude, right? 
We're, we're all just, we're all

329
00:18:00,760 --> 00:18:03,160
day-to-day. 
Keep it, keep it going. 

330
00:18:03,920 --> 00:18:06,760
Yeah, exactly. 
You and I were talking kind of 

331
00:18:06,760 --> 00:18:08,680
like, well, what are we going to
do for five years? 

332
00:18:08,760 --> 00:18:12,600
And you actually had the 
brilliant idea of why don't we 

333
00:18:12,640 --> 00:18:16,400
go back and start with episode 
one and kind of redo it. 

334
00:18:17,000 --> 00:18:18,960
This is something that you and I
have talked about and it's kind 

335
00:18:18,960 --> 00:18:23,400
of like, oh, you know, should we
re record it or like remaster it

336
00:18:23,400 --> 00:18:25,360
or somehow or kind of improve 
the auto quality? 

337
00:18:25,360 --> 00:18:27,560
It's like I've kind of pushed it
off for now. 

338
00:18:27,560 --> 00:18:30,360
It's like, no, it kind of shows 
the journey of the show, but I 

339
00:18:30,360 --> 00:18:35,400
think it's time maybe to refresh
how we, how you and I in our 

340
00:18:35,400 --> 00:18:38,240
real lives, you know, develop IM
strategies. 

341
00:18:38,640 --> 00:18:40,280
What's our framework, what's our
process? 

342
00:18:40,280 --> 00:18:44,080
So today's episode is really 
focused on you and I, you know, 

343
00:18:44,080 --> 00:18:48,280
what we do all the time for our 
actual, you know, real life jobs

344
00:18:48,800 --> 00:18:51,400
and how do we develop an IM 
strategy? 

345
00:18:51,400 --> 00:18:52,640
That's really what we're going 
to talk about. 

346
00:18:52,640 --> 00:18:56,560
So you can listen to episode one
for what we thought back in July

347
00:18:56,560 --> 00:19:00,920
2nd, 2019. 
So almost, let's see, five years

348
00:19:00,920 --> 00:19:03,360
ago, well, it'll be about 5 
years by the time this thing 

349
00:19:03,360 --> 00:19:07,360
that by the time this publishes 
and see what's changed because 

350
00:19:07,640 --> 00:19:09,640
just like anything else, right, 
things will evolve. 

351
00:19:09,640 --> 00:19:13,000
You have to think about what has
changed in your organization, 

352
00:19:13,000 --> 00:19:14,360
what's going to change next 
year, etcetera. 

353
00:19:14,360 --> 00:19:17,680
So why don't we start with that 
and then we're going to kind of 

354
00:19:17,680 --> 00:19:19,080
do this in a four hour. 
I'm going to ask you a bunch of 

355
00:19:19,080 --> 00:19:20,920
questions. 
You're going to give me your two

356
00:19:20,920 --> 00:19:23,200
cents, I'll pile on my two cents
and we'll just kind of keep 

357
00:19:23,200 --> 00:19:26,800
things moving. 
So I guess the first question is

358
00:19:26,960 --> 00:19:30,120
why do we need an IM strategy? 
Because there's a lot of people 

359
00:19:30,120 --> 00:19:31,280
are like, oh, isn't it just a 
piece of paper? 

360
00:19:31,280 --> 00:19:33,600
It just says here's what we're 
going to do and that's it. 

361
00:19:34,040 --> 00:19:37,800
Why do we need this? 
Well, I think, I think the big 

362
00:19:37,800 --> 00:19:40,840
purpose of it's not just 
strategy, it's the strategy on a

363
00:19:40,840 --> 00:19:43,440
road map. 
And it's kind of like if you 

364
00:19:43,440 --> 00:19:48,080
decided to drive back to 
Chicago, you you might be able 

365
00:19:48,080 --> 00:19:50,760
to do it by memory. 
If you just jump in your car and

366
00:19:50,760 --> 00:19:56,080
start driving, intuition may get
you there, but probably it's not

367
00:19:56,080 --> 00:19:59,400
going to get you there as quick 
as if you chart a course that 

368
00:19:59,400 --> 00:20:03,160
takes you in the most efficient 
way from where you are today to 

369
00:20:03,160 --> 00:20:07,400
where you're going. 
In fact, I picked Chicago as an 

370
00:20:07,400 --> 00:20:10,200
example because you know, you 
want to go to Chicago, you know 

371
00:20:10,200 --> 00:20:13,880
you want to go back to maybe 
where you lived in Chicago, but 

372
00:20:13,880 --> 00:20:16,200
sometimes you don't even know 
where you're going. 

373
00:20:16,200 --> 00:20:17,520
You don't know where you want to
go. 

374
00:20:17,760 --> 00:20:20,760
Sometimes you pick a place on 
the map and say that's where we 

375
00:20:20,760 --> 00:20:22,720
want to go, and then you map the
course. 

376
00:20:23,000 --> 00:20:26,400
And so I think having a strategy
and a road map is the most 

377
00:20:26,400 --> 00:20:29,920
efficient way to get from. 
Where you are today to where you

378
00:20:29,920 --> 00:20:33,160
want to go. 
Yeah, I mean, what's your 

379
00:20:33,160 --> 00:20:34,440
destination? 
It's like you said, you know, 

380
00:20:34,440 --> 00:20:37,040
when I get in the car, if I'm 
going somewhere that I don't 

381
00:20:37,040 --> 00:20:39,600
know how to get there, what's 
the first thing we all do? 

382
00:20:40,080 --> 00:20:43,440
I'll get their GPS, right? 
Google Maps, Apple Maps, 

383
00:20:43,440 --> 00:20:44,640
whatever it may be. 
Very. 

384
00:20:44,640 --> 00:20:47,120
I don't think any of us really 
rely on the old. 

385
00:20:47,120 --> 00:20:50,160
If you're an old timer like we, 
you know, AAA and they're 

386
00:20:50,160 --> 00:20:52,360
triptychs that they used to have
where you'd actually go to like 

387
00:20:52,360 --> 00:20:56,040
a AAA store and like get this 
paper weird, right? 

388
00:20:56,040 --> 00:20:59,040
They had like step by step, turn
by turn directions on how to get

389
00:20:59,040 --> 00:21:01,520
there. 
I remember using that in a drive

390
00:21:01,520 --> 00:21:04,720
from, you know, Chicago area to 
Florida for years. 

391
00:21:05,240 --> 00:21:07,200
You know, I would drive down for
the summer and stuff like that 

392
00:21:07,200 --> 00:21:08,800
and spend there, spend time 
there. 

393
00:21:09,440 --> 00:21:12,280
Now you've got a road map built 
into your pocket. 

394
00:21:12,440 --> 00:21:14,400
You just need to tell the 
destination where you want to go

395
00:21:14,400 --> 00:21:18,120
and it creates that road map for
you based on a whole bunch of 

396
00:21:18,400 --> 00:21:21,480
information that it's already 
been collected by whatever 

397
00:21:21,480 --> 00:21:24,440
mapping service you're using. 
So I think I totally agree with 

398
00:21:24,440 --> 00:21:26,800
that. 
You asked me at one point, do I 

399
00:21:26,800 --> 00:21:30,800
think AI will replace us? 
And I'm going to use the analogy

400
00:21:30,800 --> 00:21:34,320
now, which is if you just said, 
I want to go back to my old 

401
00:21:34,320 --> 00:21:39,880
address in Chicago and type that
address into Apple Maps, it 

402
00:21:39,880 --> 00:21:42,960
might say, well, if I take you 
this way, it's going to save you

403
00:21:42,960 --> 00:21:44,320
2 minutes. 
So we're going to jump off the 

404
00:21:44,320 --> 00:21:48,920
highway and drive through this 
like, crowded area to get you 

405
00:21:48,920 --> 00:21:52,800
there to save 2 minutes. 
Experience tells you even if it 

406
00:21:52,800 --> 00:21:56,280
saves me two minutes, it's not 
worth the headache, right? 

407
00:21:56,280 --> 00:22:00,760
So I don't think AI is going to 
replace this because I do think 

408
00:22:01,080 --> 00:22:04,720
AI won't really have the 
experience of having, you know, 

409
00:22:05,200 --> 00:22:08,000
gone through this. 
That's not to say that people 

410
00:22:08,000 --> 00:22:09,760
can't develop their own road 
map. 

411
00:22:09,760 --> 00:22:12,520
I just don't think we'll be 
replaced by computers overnight.

412
00:22:13,400 --> 00:22:17,360
Not overnight, but I, I, I do 
think stuff like this will 

413
00:22:17,360 --> 00:22:21,120
become easier to replicate, 
especially if you're looking to 

414
00:22:21,120 --> 00:22:22,960
take like a standard space 
approach. 

415
00:22:23,400 --> 00:22:27,000
Oh, we follow NIST to the, you 
know, to the letter and there 

416
00:22:27,000 --> 00:22:29,480
are no deviations from it. 
Great, fantastic. 

417
00:22:30,000 --> 00:22:32,360
I sure hope the rest of your 
organization is on board with 

418
00:22:32,360 --> 00:22:34,640
that. 
And there are 0 variables that 

419
00:22:34,640 --> 00:22:36,320
you have to worry about. 
Good luck. 

420
00:22:36,760 --> 00:22:38,560
So I think the experience part 
will definitely be there. 

421
00:22:38,560 --> 00:22:41,200
But you know, I, I think it's 
just anything else. 

422
00:22:41,200 --> 00:22:45,400
AI is going to iterate and 
evolve the way we do things, and

423
00:22:46,200 --> 00:22:48,760
people will just need to adapt 
us, include it as we go through 

424
00:22:48,760 --> 00:22:53,480
this process. 
So next we've got why we do 

425
00:22:53,480 --> 00:22:56,040
this. 
Who is typically involved when 

426
00:22:56,040 --> 00:22:58,320
we're setting up an IM strategy 
and a road map? 

427
00:22:59,400 --> 00:23:01,200
Yeah. 
I mean that's a great question. 

428
00:23:01,200 --> 00:23:04,720
I think the most important 
people to be involved probably 

429
00:23:04,720 --> 00:23:08,320
are the people who are doing IM 
on the day-to-day basis, the 

430
00:23:08,320 --> 00:23:12,480
manager as well as the team who 
are hands on doing the IM 

431
00:23:12,480 --> 00:23:15,400
because they know what's working
well, what's not working well. 

432
00:23:15,880 --> 00:23:19,880
They have ideas for wow. 
If we could just do this thing, 

433
00:23:20,400 --> 00:23:22,120
it would make life so much 
better. 

434
00:23:22,480 --> 00:23:26,920
And the contributions of those 
ideas is really what is going to

435
00:23:26,920 --> 00:23:29,440
tell you. 
You know, here's what your 

436
00:23:29,440 --> 00:23:31,880
strategy needs to be. 
But I also think you have to 

437
00:23:31,880 --> 00:23:35,680
include other groups, especially
groups like human resources, 

438
00:23:35,680 --> 00:23:39,040
which are, you know, the folks 
who should be in charge of who 

439
00:23:39,040 --> 00:23:42,880
works here, the identities. 
Now that's an assumption that 

440
00:23:42,880 --> 00:23:45,600
you're talking about, you know, 
workforce identity. 

441
00:23:45,600 --> 00:23:48,120
If you're talking about customer
identity, it's a different group

442
00:23:48,120 --> 00:23:51,080
of stakeholders. 
But I, I guess what's most 

443
00:23:51,080 --> 00:23:54,720
important is like people who are
either going to impact your IM 

444
00:23:54,720 --> 00:23:58,480
strategy or be impacted by your 
IM strategy, you need to be 

445
00:23:58,480 --> 00:24:01,000
involved at the appropriate 
level, right? 

446
00:24:01,000 --> 00:24:04,000
You're not asking somebody to 
come from human resources or 

447
00:24:04,000 --> 00:24:07,240
your chief marketing officer to 
come and tell you what 

448
00:24:07,240 --> 00:24:10,680
technology to employ or how to 
set up your disaster recovery 

449
00:24:10,680 --> 00:24:12,840
plan. 
You need to involve them 

450
00:24:12,840 --> 00:24:17,080
appropriately, but you know they
should be involved because 

451
00:24:17,160 --> 00:24:22,080
here's my perspective is that if
you're not invited to a seat to 

452
00:24:22,080 --> 00:24:25,520
the table to contribute to the 
problem, you won't be bought 

453
00:24:25,520 --> 00:24:28,720
into the solution. 
Yeah, absolutely. 

454
00:24:28,720 --> 00:24:31,760
I think this is an opportunity 
to bring the organization 

455
00:24:31,760 --> 00:24:35,440
together and really work 
together to solve problems. 

456
00:24:35,600 --> 00:24:36,960
You know, I think the past is 
the past. 

457
00:24:36,960 --> 00:24:38,920
So I think a lot of things that 
you and I like to do is we don't

458
00:24:38,920 --> 00:24:41,160
like to do audits. 
That's not the way we like to 

459
00:24:41,160 --> 00:24:43,000
approach it. 
We like to approach it as a 

460
00:24:43,000 --> 00:24:44,600
conversation, Right? 
Sure. 

461
00:24:44,880 --> 00:24:46,760
Mistakes remain the past. 
How do we get better? 

462
00:24:46,760 --> 00:24:48,160
How do we get smarter? 
That's fine, right? 

463
00:24:48,160 --> 00:24:50,040
Those things are in the past. 
Let's figure it out. 

464
00:24:50,520 --> 00:24:52,640
But yeah, having those 
conversations and sometimes 

465
00:24:52,640 --> 00:24:54,680
those conversations are 
political in nature. 

466
00:24:54,840 --> 00:24:57,880
You know, maybe it is a greasy 
wheel within, you know, within 

467
00:24:57,880 --> 00:25:00,280
the organization that you're a 
squeaky wheel, I should say, you

468
00:25:00,280 --> 00:25:02,720
know, and the conversation might
be the grease that kind of helps

469
00:25:02,720 --> 00:25:06,440
smooth things out. 
I think having enough 

470
00:25:06,440 --> 00:25:12,400
representation is, is really the
art and the balance because I 

471
00:25:12,400 --> 00:25:15,120
see a lot of organizations 
struggle with too many people 

472
00:25:15,280 --> 00:25:19,480
involved and it becomes, well, 
we want to get down to this 

473
00:25:19,480 --> 00:25:22,720
level of detail on all 1300 of 
our applications. 

474
00:25:23,080 --> 00:25:28,240
And that is not realistic, not 
for a strategic, you know, 

475
00:25:28,240 --> 00:25:30,320
initiative. 
This is strategic, it is not 

476
00:25:30,320 --> 00:25:33,040
tactical, which means you're 
trying to look at the big 

477
00:25:33,040 --> 00:25:34,760
picture. 
You're trying to look at how 

478
00:25:35,080 --> 00:25:39,240
dots connect and you're playing,
you know, hopefully 4D chess, 

479
00:25:39,480 --> 00:25:42,000
while the rest is the 
organization's doing 3D chess, 

480
00:25:42,000 --> 00:25:44,800
right, or things like that. 
So I think there's that balance 

481
00:25:44,800 --> 00:25:48,520
in having enough representation 
to get a sense of what's going 

482
00:25:48,520 --> 00:25:51,160
on and where you're trying to 
go, what's your destination. 

483
00:25:51,360 --> 00:25:53,120
Yeah. 
And the point that you brought 

484
00:25:53,120 --> 00:25:57,360
up that I think was right on 
which was like the level of 

485
00:25:57,360 --> 00:26:00,760
depth of the strategy. 
So you mentioned the 1500 

486
00:26:00,960 --> 00:26:05,960
applications and whether or not 
all 1500 could be integrated and

487
00:26:05,960 --> 00:26:09,280
how they should be integrated. 
And that's not a strategy. 

488
00:26:09,640 --> 00:26:13,880
It's like a project plan or a 
detailed integration document. 

489
00:26:14,680 --> 00:26:16,680
A strategy has to be at the 
right level. 

490
00:26:16,920 --> 00:26:20,760
So if you're planning a trip 
from New York to San Francisco, 

491
00:26:20,960 --> 00:26:24,040
you don't need to map out every 
rest stop that you're going to 

492
00:26:24,040 --> 00:26:26,560
hit along the way. 
And we're going to stop at 9:00 

493
00:26:26,560 --> 00:26:30,440
AM to go to the bathroom here, 
and then we'll stop at noon over

494
00:26:30,440 --> 00:26:32,360
here and have lunch. 
I mean, if you're driving. 

495
00:26:32,360 --> 00:26:34,120
Electric you need to find out 
your stops. 

496
00:26:35,560 --> 00:26:36,840
If you're driving, lecture. 
You do. 

497
00:26:36,840 --> 00:26:38,720
You can tell you that for sure. 
Yeah. 

498
00:26:38,880 --> 00:26:43,120
So I mean, the strategy's got to
be at the right level and that's

499
00:26:43,120 --> 00:26:45,200
kind of more of an art than the 
science. 

500
00:26:45,560 --> 00:26:50,480
But you're building a strategy, 
not a detailed project plan. 

501
00:26:50,480 --> 00:26:53,480
Detailed project plan is kind of
the next step. 

502
00:26:53,480 --> 00:26:55,720
And even that I would say you 
don't want to get into the 

503
00:26:55,720 --> 00:27:00,040
detailed project plan for the 
next two to three years, like 

504
00:27:00,440 --> 00:27:04,240
plan out your projects at that 
detailed level prior to those 

505
00:27:04,240 --> 00:27:08,160
projects happening. 
How long does it typically take 

506
00:27:08,400 --> 00:27:10,280
to create a strategy and a road 
map? 

507
00:27:11,520 --> 00:27:13,200
Yeah, I mean, this is a good 
question as well. 

508
00:27:13,200 --> 00:27:18,200
I'd say, you know, based on my 
experience and you and I do this

509
00:27:18,200 --> 00:27:20,840
together all the time. 
So it's like anywhere from like 

510
00:27:20,840 --> 00:27:24,040
6 to 10 weeks. 
Obviously, we can do it down to 

511
00:27:24,040 --> 00:27:27,320
31 in less time. 
It can take longer if you throw 

512
00:27:27,320 --> 00:27:30,800
in doing some detailed 
requirements analysis and 

513
00:27:30,800 --> 00:27:34,280
documentation as well. 
So, but that's kind of our sweet

514
00:27:34,280 --> 00:27:35,920
spot. 
Again, we're kind of starting 

515
00:27:35,920 --> 00:27:39,760
with all of our templates in 
place with a process that has 

516
00:27:39,760 --> 00:27:42,960
been tried and true. 
Like I think the framework of 

517
00:27:42,960 --> 00:27:45,320
the process, somebody goes back 
in this since five years, 

518
00:27:45,560 --> 00:27:49,000
they're not going to find like 
these guys have completely 

519
00:27:49,000 --> 00:27:52,160
reinvented how they do strategy 
and road map. 

520
00:27:52,240 --> 00:27:54,840
No, it's still kind of follows 
that same structure. 

521
00:27:55,960 --> 00:28:00,280
And so we have templates that we
use and we don't kind of have to

522
00:28:00,320 --> 00:28:04,720
ponder, like when we come out of
the assessment phase, we want to

523
00:28:04,720 --> 00:28:07,840
make sure that we're making 
things memorable. 

524
00:28:07,840 --> 00:28:11,640
We're talking about like three 
major headlines or four major 

525
00:28:11,640 --> 00:28:14,640
headlines. 
Like if that's not there then we

526
00:28:14,640 --> 00:28:20,040
kind of skip the step. 
Yeah, I mean, I think it's the 

527
00:28:20,880 --> 00:28:23,560
timeline. 
The innovations are really 

528
00:28:23,560 --> 00:28:24,480
small. 
They're micro. 

529
00:28:24,480 --> 00:28:26,040
They're like the little stuff 
that happens behind the scenes. 

530
00:28:26,040 --> 00:28:28,160
The framework is the framework 
as they work through it. 

531
00:28:28,640 --> 00:28:31,040
You mentioned the, you mentioned
the step of assess and that's 

532
00:28:31,040 --> 00:28:34,120
kind of the first step as we go 
through our journey here as part

533
00:28:34,120 --> 00:28:37,360
of the framework. 
What is assessing and why do we 

534
00:28:37,360 --> 00:28:40,960
do this? 
Yeah, I think the assessment 

535
00:28:40,960 --> 00:28:45,400
kind of leads assessment is the 
foundation for the strategy in 

536
00:28:45,400 --> 00:28:47,400
the road map. 
So you start with the assessment

537
00:28:47,400 --> 00:28:50,520
to understand where are things 
at today, what's working well, 

538
00:28:50,520 --> 00:28:54,400
what's not working well. 
And then it's also kind of a, a 

539
00:28:54,440 --> 00:28:58,640
gap fit to some extent, to use 
kind of a industry term, the 

540
00:28:58,640 --> 00:29:03,080
idea that you're here, you're 
trying to get there, what is the

541
00:29:03,080 --> 00:29:06,720
difference between that? 
And that's what ought to come 

542
00:29:06,720 --> 00:29:09,080
out of the assessment. 
Like how we get to the 

543
00:29:09,080 --> 00:29:13,360
assessment. 
I think that's, you know, first 

544
00:29:13,360 --> 00:29:14,760
starts with the questionnaire, 
right? 

545
00:29:14,760 --> 00:29:18,600
We want to try to gather 
information in a written form 

546
00:29:18,600 --> 00:29:20,760
because it's a very efficient 
way to do it. 

547
00:29:21,080 --> 00:29:25,000
And part of this process when we
start working with an 

548
00:29:25,000 --> 00:29:28,720
organization is education. 
Now, if you're AI am program 

549
00:29:28,720 --> 00:29:31,560
manager and you're kind of 
taking this on for yourself, you

550
00:29:31,560 --> 00:29:34,280
might not start with a 
questionnaire or maybe you do 

551
00:29:34,280 --> 00:29:37,920
use questionnaires to start to 
engage some of your stakeholders

552
00:29:38,280 --> 00:29:41,040
and it's just an efficient way 
to get information. 

553
00:29:41,360 --> 00:29:44,640
But typically, we then shift to 
workshops. 

554
00:29:44,840 --> 00:29:47,320
So we get people in, we talk 
about a specific topic. 

555
00:29:47,320 --> 00:29:50,720
It might be authentication. 
How's the authentication set 

556
00:29:51,080 --> 00:29:54,120
system where systems set up 
today? 

557
00:29:54,400 --> 00:29:56,240
Is there multi factor 
authentication? 

558
00:29:56,240 --> 00:29:59,680
Are you doing kind of 
conditional authentication? 

559
00:29:59,680 --> 00:30:02,680
Are you doing Fido 
authentication, etcetera, 

560
00:30:02,680 --> 00:30:06,560
etcetera. 
And in those workshops, it's 

561
00:30:06,840 --> 00:30:10,000
less about telling people the 
way things should be and 

562
00:30:10,000 --> 00:30:13,920
listening to the way things are 
and also getting people's ideas 

563
00:30:13,920 --> 00:30:17,600
for how things could be better. 
You know, if maybe you do have 

564
00:30:17,600 --> 00:30:21,040
multi factor authentication 
today, but people are finding it

565
00:30:21,040 --> 00:30:24,560
very difficult to use because 
it's asking them to re 

566
00:30:24,560 --> 00:30:27,040
authenticate all the time. 
It's like different things kind 

567
00:30:27,040 --> 00:30:29,600
of leak out in some of those 
meetings and they can be 

568
00:30:29,600 --> 00:30:33,800
impactful for the strategy. 
I think you know one, most 

569
00:30:33,800 --> 00:30:37,280
organizations when they bring in
an outside consulting firm or 

570
00:30:37,280 --> 00:30:39,760
people like me and you, they 
want to know how they stack up 

571
00:30:39,760 --> 00:30:42,400
against their peers. 
They want to know overall, like,

572
00:30:42,520 --> 00:30:45,200
you know, within the industry, 
where do we stand? 

573
00:30:45,200 --> 00:30:48,680
Like you guys work with, you've 
worked with hundreds of 

574
00:30:48,680 --> 00:30:51,800
companies doing this. 
So you got an idea of like where

575
00:30:51,800 --> 00:30:55,520
we sit in that hierarchy, are we
doing very good? 

576
00:30:55,520 --> 00:30:57,960
Are we doing very poorly? 
It's really broken down by 

577
00:30:57,960 --> 00:31:01,120
capability area. 
But then I think more 

578
00:31:01,120 --> 00:31:06,920
importantly is you're given all 
the factors that that come up 

579
00:31:06,920 --> 00:31:08,440
with, what are their 
requirements? 

580
00:31:08,440 --> 00:31:13,360
So they may have a regulatory 
compliance need, they might just

581
00:31:13,360 --> 00:31:17,200
have a need from a user 
experience standpoint, et 

582
00:31:17,200 --> 00:31:19,240
cetera. 
They might have some very 

583
00:31:19,240 --> 00:31:22,600
serious security issues, maybe 
some that have shown up in 

584
00:31:22,600 --> 00:31:26,760
audits or resulted in breaches 
or maybe they're just very 

585
00:31:26,760 --> 00:31:31,160
concerned about that happening. 
And all that should lead to, you

586
00:31:31,160 --> 00:31:33,960
know, here's the capability 
maturity score. 

587
00:31:34,280 --> 00:31:38,960
We use a framework called CMMI 
as like the model upon which we 

588
00:31:38,960 --> 00:31:42,160
base that. 
Yeah, pretty heavily customized 

589
00:31:42,160 --> 00:31:45,120
specific to identity, except 
you, you and I have been doing 

590
00:31:45,120 --> 00:31:47,640
this for together for almost 
nine years, maybe nine years. 

591
00:31:47,640 --> 00:31:52,560
I don't remember long time. 
And we've it's that that cadence

592
00:31:52,560 --> 00:31:55,160
and that rhythm, right. 
And I think there's a lot of 

593
00:31:55,160 --> 00:31:57,480
ways to collect information. 
You mentioned questionnaires, 

594
00:31:57,480 --> 00:31:59,440
you mentioned, you know, 
meetings, discussions. 

595
00:31:59,440 --> 00:32:04,440
And so it is it's discussions, 
it's not presenting, it's not 

596
00:32:04,520 --> 00:32:07,200
instructing or teaching. 
It's listening. 

597
00:32:07,320 --> 00:32:09,640
It's a discussion. 
It's a two way conversation. 

598
00:32:10,080 --> 00:32:12,480
Tell me about this. 
Why do you do it that way? 

599
00:32:13,120 --> 00:32:15,040
How does that work? 
What's working, what's not 

600
00:32:15,040 --> 00:32:16,120
working right? 
Things like that. 

601
00:32:17,120 --> 00:32:19,400
I think. 
And that's, and you know, it's, 

602
00:32:19,480 --> 00:32:22,120
it's that again, this is not an 
audit, right? 

603
00:32:22,440 --> 00:32:24,920
We, we, we harp on that when we 
go through this process a lot 

604
00:32:24,920 --> 00:32:26,440
with, you know, with our, our 
clients. 

605
00:32:26,440 --> 00:32:28,800
It's like, oh, OK, this is a 
safe place, right? 

606
00:32:28,800 --> 00:32:30,320
Nobody here is to get in 
trouble, right? 

607
00:32:30,320 --> 00:32:32,720
This isn't going to be end up on
an audit report finding and then

608
00:32:32,720 --> 00:32:34,680
you're going to have to write a 
management response and then 

609
00:32:34,680 --> 00:32:36,800
it's going to go up a place and 
I've written those and they suck

610
00:32:36,800 --> 00:32:39,880
and I don't want to do that. 
So we, we definitely take it 

611
00:32:39,880 --> 00:32:44,480
from a conversation standpoint. 
So now that we've kind of 

612
00:32:44,480 --> 00:32:47,720
assessed how things are going, 
really gotten a sense of like, 

613
00:32:47,720 --> 00:32:50,320
OK, kind of get the, the way of 
the land here. 

614
00:32:50,800 --> 00:32:52,880
The next step is we typically 
start to develop 

615
00:32:52,880 --> 00:32:56,880
recommendations. 
How do we come up with those 

616
00:32:56,880 --> 00:32:59,200
recommendations as we're moving 
through? 

617
00:32:59,200 --> 00:33:01,840
Just finding out we've just kind
of gone out of the phase of, OK,

618
00:33:02,360 --> 00:33:04,520
starting to get an idea of how 
things are working here. 

619
00:33:05,080 --> 00:33:07,400
Now let's come up with some 
ideas on what can we do to 

620
00:33:07,400 --> 00:33:08,840
improve it. 
How do we how do we work through

621
00:33:08,840 --> 00:33:12,000
that process? 
I think the biggest key is at a 

622
00:33:12,000 --> 00:33:14,960
high level, the the 
recommendations need to tie off 

623
00:33:14,960 --> 00:33:19,800
to the assessment observations. 
So you know, you find a bunch of

624
00:33:19,800 --> 00:33:22,760
things that stand out that the 
organization. 

625
00:33:23,480 --> 00:33:26,840
Usually it's not just that, you 
know, we used the consultants 

626
00:33:26,840 --> 00:33:29,440
came in and said, oh, you're not
doing a good job in these areas.

627
00:33:29,440 --> 00:33:32,120
Usually they're like, we're not 
doing a good job in these areas.

628
00:33:32,120 --> 00:33:36,080
So we're going to point you to 
the areas where we've got some 

629
00:33:36,080 --> 00:33:38,640
dysfunction or we have some 
growing to do. 

630
00:33:39,120 --> 00:33:41,560
So those things usually come out
loud and clear, but the 

631
00:33:41,560 --> 00:33:44,320
recommendations ought to tie off
to the observations. 

632
00:33:44,600 --> 00:33:46,680
And then there's usually some 
key themes. 

633
00:33:46,960 --> 00:33:49,560
And I think what's important 
about identifying those key 

634
00:33:49,560 --> 00:33:53,040
themes, So let's say one of the 
key themes is that the 

635
00:33:53,680 --> 00:33:58,800
governance and organization, 
there's a lot of development 

636
00:33:58,800 --> 00:34:02,360
that needs to take place. 
Maybe the the policies need need

637
00:34:02,360 --> 00:34:05,120
to be matured. 
Maybe the organization is like 

638
00:34:05,480 --> 00:34:09,239
way too small for the scope that
they're managing. 

639
00:34:09,480 --> 00:34:15,080
Maybe there's, you know, some 
centralized areas that doesn't 

640
00:34:15,080 --> 00:34:18,080
fit the entire scope of all the 
identity that's taking place. 

641
00:34:18,080 --> 00:34:21,480
And so there's other teams that 
are working on different areas, 

642
00:34:21,480 --> 00:34:26,040
etcetera, etcetera. 
So a major theme might be that 

643
00:34:26,400 --> 00:34:29,760
there needs to be more 
formalization and inclusion when

644
00:34:29,760 --> 00:34:32,840
it comes to the IAM program, 
right? 

645
00:34:32,840 --> 00:34:36,280
So however we come up with that,
that that's going to be one of 

646
00:34:36,280 --> 00:34:39,360
the major themes. 
So I, I like to be at the level 

647
00:34:39,360 --> 00:34:45,400
of like three or four major 
themes because ultimately those 

648
00:34:45,400 --> 00:34:48,639
are going to go into how you 
communicate your strategy. 

649
00:34:48,880 --> 00:34:51,719
These are the major four things 
or major three things. 

650
00:34:51,719 --> 00:34:54,480
I'd like 3 especially. 
Here's the major three things 

651
00:34:54,480 --> 00:34:57,400
that we need to do. 
There's science behind three. 

652
00:34:57,440 --> 00:35:00,000
Like that's the magic number for
people to remember. 

653
00:35:00,880 --> 00:35:02,320
I agree. 
I agree. 

654
00:35:02,320 --> 00:35:05,280
I mean, that's, you know, I've 
always felt three was the best 

655
00:35:05,280 --> 00:35:08,960
number. 
And then you start to subjugate 

656
00:35:08,960 --> 00:35:10,920
those recommendations under 
that. 

657
00:35:11,320 --> 00:35:15,560
And then the idea, I think the 
best idea is that you start to 

658
00:35:15,560 --> 00:35:18,640
group those recommendations into
actual projects. 

659
00:35:18,840 --> 00:35:23,280
So this is when you're going to 
be able to fix those things and 

660
00:35:23,280 --> 00:35:26,520
it's in logical grouping. 
So they could be people process 

661
00:35:26,520 --> 00:35:29,400
technology. 
A lot of times with IM, there's,

662
00:35:29,440 --> 00:35:33,320
you know, a heavy emphasis on, 
you know, you need to improve 

663
00:35:33,320 --> 00:35:36,160
the process and implement the 
technology and that's going to 

664
00:35:36,160 --> 00:35:38,600
happen in this project. 
And that should solve these 

665
00:35:38,600 --> 00:35:40,960
different things. 
A lot of times the governance 

666
00:35:40,960 --> 00:35:44,120
and organization has nothing to 
do with processor technology. 

667
00:35:44,120 --> 00:35:47,720
It's just people. 
It, it might be a process, but 

668
00:35:47,720 --> 00:35:51,800
it's less about technology. 
It's having the right people in 

669
00:35:51,800 --> 00:35:54,280
the right place to people 
knowing what they're responsible

670
00:35:54,280 --> 00:35:58,040
for and what other people are 
responsible for, and then having

671
00:35:58,040 --> 00:36:02,640
good process policy, etcetera. 
You're kind of getting into the 

672
00:36:02,640 --> 00:36:04,600
road map section, but I want to 
ask you a question. 

673
00:36:04,600 --> 00:36:07,200
Can you have too many 
recommendations? 

674
00:36:08,840 --> 00:36:10,560
I think so. 
I think it's, I think it's 

675
00:36:10,560 --> 00:36:13,600
possible. 
I mean, you know, if you start 

676
00:36:13,600 --> 00:36:17,400
getting into a recommendation 
like, you know, you should 

677
00:36:17,400 --> 00:36:22,920
change this configuration of 
this type of user to this, I 

678
00:36:22,920 --> 00:36:26,440
mean, you're going to end up 
with hundreds of recommendations

679
00:36:26,680 --> 00:36:28,760
and then it's going to like 
freeze people. 

680
00:36:29,480 --> 00:36:31,800
It's not that this thing 
shouldn't be recommendations, 

681
00:36:31,800 --> 00:36:33,360
it's just they shouldn't 
headline. 

682
00:36:33,960 --> 00:36:36,640
I think that those things you 
don't want to lose track of 

683
00:36:36,640 --> 00:36:41,080
them, but generally in terms of 
the strategy, they shouldn't be 

684
00:36:41,080 --> 00:36:43,760
headlining. 
Maybe they should be part of 

685
00:36:43,760 --> 00:36:47,080
the, you know, like a summary 
recommendation. 

686
00:36:47,360 --> 00:36:50,680
Hey, some configurations need to
be changed and then you start 

687
00:36:50,680 --> 00:36:54,960
listing off the configurations 
and then you might find a 

688
00:36:54,960 --> 00:36:57,080
project where it's like, OK, 
we're going to take on this 

689
00:36:57,080 --> 00:36:59,240
configurations or maybe they get
split. 

690
00:36:59,840 --> 00:37:03,200
You don't want to lose track of 
that detail if it comes up, but 

691
00:37:03,200 --> 00:37:07,440
you don't want to headline with 
like, hey, our IM strategy is we

692
00:37:07,440 --> 00:37:10,120
got to change all these 
different configurations and I'm

693
00:37:10,120 --> 00:37:12,640
going to list them off to you. 
No one's going to care. 

694
00:37:13,560 --> 00:37:16,720
Yeah, I think this goes back to 
the word strategy. 

695
00:37:16,800 --> 00:37:19,640
This is not a tactical project. 
This is something where we're 

696
00:37:19,640 --> 00:37:21,040
talking about the broader 
picture. 

697
00:37:21,560 --> 00:37:23,880
If you're getting down into, 
well, we need to go into the 

698
00:37:23,880 --> 00:37:26,640
Azure Control Terminal or 
Control Panel and go into this 

699
00:37:26,640 --> 00:37:30,240
menu and click this and that, I 
think you've lost the plot. 

700
00:37:30,240 --> 00:37:32,320
Let's go. 
Let's go back and think about it

701
00:37:32,320 --> 00:37:34,280
from a strategy perspective 
again, it's important. 

702
00:37:34,320 --> 00:37:37,920
Yes, you need to do that, but 
let's state the strategy has to 

703
00:37:37,920 --> 00:37:42,160
be digestible because you need 
to understand it for your 

704
00:37:42,160 --> 00:37:44,400
organization because you're 
going to have to communicate to 

705
00:37:44,400 --> 00:37:48,720
others and nobody is going to 
care, you know, about the 

706
00:37:48,720 --> 00:37:51,720
specific menu in whatever 
platform you're using and the 

707
00:37:51,720 --> 00:37:53,200
configuration variable that you 
change. 

708
00:37:53,480 --> 00:37:55,680
Nobody cares. 
It's about the outcome. 

709
00:37:55,800 --> 00:37:58,240
What is it that did? 
Why is why is that better? 

710
00:37:58,640 --> 00:37:59,920
I think it's where auto produces
struggle. 

711
00:37:59,920 --> 00:38:01,960
Is that that communication 
aspect of it? 

712
00:38:03,080 --> 00:38:06,680
You talked about grouping things
together, right? 

713
00:38:06,680 --> 00:38:09,400
Different projects. 
That kind of sounds like a road 

714
00:38:09,400 --> 00:38:11,720
map to me, and maybe it's the 
very beginnings of it. 

715
00:38:12,240 --> 00:38:15,160
What goes on a road map? 
What's the process to create 

716
00:38:15,160 --> 00:38:16,520
one? 
Yeah. 

717
00:38:16,520 --> 00:38:19,880
I think if here's the way I 
always talk about it is like if 

718
00:38:19,880 --> 00:38:22,440
you get the assessment right, in
other words, you've identified 

719
00:38:22,440 --> 00:38:26,000
the areas that need fixed and 
then the recommendation is 

720
00:38:26,160 --> 00:38:30,360
here's how you fix all those 
things slash. 

721
00:38:30,520 --> 00:38:33,520
So your strategy is going to be 
do all those fixes. 

722
00:38:33,800 --> 00:38:37,200
The road map says how you're 
going to do all those fixes 

723
00:38:37,760 --> 00:38:39,720
more. 
Importantly, not how maybe, but 

724
00:38:39,720 --> 00:38:42,960
what order they're being done. 
In Yeah, that's, that's right. 

725
00:38:43,240 --> 00:38:46,800
So, you know, are you going to 
do a series of projects over 

726
00:38:46,800 --> 00:38:49,120
time? 
And I always say the road map is

727
00:38:49,120 --> 00:38:52,880
not only the Gantt chart, it's 
also the resource plan. 

728
00:38:52,880 --> 00:38:55,920
It's also the budget, but it is 
also the Gantt chart. 

729
00:38:56,600 --> 00:38:59,800
It is also because that's the 
thing that people kind of 

730
00:38:59,800 --> 00:39:02,240
gravitate to. 
When are you going to fix these 

731
00:39:02,240 --> 00:39:04,080
things? 
When am I going to see this 

732
00:39:04,080 --> 00:39:06,440
happen? 
Well, we're going to do these 

733
00:39:06,440 --> 00:39:08,840
projects. 
We're going to implement an IGA 

734
00:39:08,840 --> 00:39:10,120
system. 
We're going to select the 

735
00:39:10,120 --> 00:39:14,200
system, we have the 
requirements, we're going to 

736
00:39:14,480 --> 00:39:17,560
implement the system phase one, 
and then we're going to do some 

737
00:39:17,560 --> 00:39:20,880
additional phases. 
And all these recommendations 

738
00:39:20,880 --> 00:39:23,920
are going to happen in these 
various projects. 

739
00:39:24,200 --> 00:39:28,280
Now the question becomes, OK, 
how much money do you need and 

740
00:39:28,280 --> 00:39:29,880
who are the resources that you 
need? 

741
00:39:30,120 --> 00:39:33,160
How's it going to impact the 
rest of the organization, things

742
00:39:33,160 --> 00:39:34,880
like that. 
So now you've got the big 

743
00:39:34,880 --> 00:39:38,840
picture of when are these things
going to happen, What's it going

744
00:39:38,840 --> 00:39:42,200
to cost? 
How many resources do you need 

745
00:39:43,720 --> 00:39:46,280
not only to implement but also 
to operate? 

746
00:39:46,760 --> 00:39:49,840
And how's it going to impact 
other people in the 

747
00:39:49,840 --> 00:39:52,920
organization? 
Yeah, there's a lot that goes 

748
00:39:52,920 --> 00:39:55,400
into it. 
I think what questions that I, 

749
00:39:55,840 --> 00:39:57,480
you know, typically think about 
as well. 

750
00:39:57,960 --> 00:40:01,120
Can I just download a road map? 
I mean, it's the it's, it's 

751
00:40:01,160 --> 00:40:02,640
identity. 
It's all the same thing, right? 

752
00:40:02,640 --> 00:40:07,240
And I think this is where it 
really needs to be discussed. 

753
00:40:07,400 --> 00:40:09,920
What can you tolerate from an 
organization standpoint? 

754
00:40:10,040 --> 00:40:11,480
How much change can you 
tolerate? 

755
00:40:11,480 --> 00:40:13,080
How many things can you work on 
at once? 

756
00:40:13,600 --> 00:40:15,640
Can you work on more than one, 
more than one thing and at once,

757
00:40:16,080 --> 00:40:18,440
right, things like that. 
Because what you don't want to 

758
00:40:18,440 --> 00:40:23,120
end up with is. 
Like this Boyer plate wall, you 

759
00:40:23,120 --> 00:40:26,280
know, I downloaded this from 
just pick any source, right? 

760
00:40:26,280 --> 00:40:29,080
The Internet and this is what 
we're going to follow. 

761
00:40:30,520 --> 00:40:35,200
Yeah, I I almost guarantee that 
for 99.9% of the organizations 

762
00:40:35,200 --> 00:40:38,040
out there, they're good ideas. 
What's missing is the 

763
00:40:38,040 --> 00:40:40,360
prioritization. 
You know what's best for your 

764
00:40:40,360 --> 00:40:43,560
organization. 
You know how your processes work

765
00:40:43,600 --> 00:40:47,120
or don't work, you know how it 
takes to get how long it takes 

766
00:40:47,120 --> 00:40:49,560
to get through a legal review. 
You know if you're working 

767
00:40:49,560 --> 00:40:52,600
through a contract or how long 
change management processes take

768
00:40:52,600 --> 00:40:54,000
place. 
Or you know, what is your 

769
00:40:54,000 --> 00:40:56,760
organization's preferred style 
of communication when it comes 

770
00:40:56,760 --> 00:41:00,280
to end user training, right? 
I think that's where you as the 

771
00:41:00,320 --> 00:41:03,600
expert within your organization,
and maybe it's not you, maybe 

772
00:41:03,600 --> 00:41:05,800
it's other people in your 
organization really need to come

773
00:41:05,800 --> 00:41:07,120
together and say what's 
realistic. 

774
00:41:07,520 --> 00:41:09,920
Because I think there's a 
difference between a standard 

775
00:41:09,920 --> 00:41:13,360
road map that you just download 
and a no, this is the road map 

776
00:41:13,360 --> 00:41:18,720
for XYZ organization because it 
has our DNA, you know, built 

777
00:41:18,720 --> 00:41:20,680
into it. 
It's how we operate. 

778
00:41:20,720 --> 00:41:24,480
It's how we do things. 
And it's realistic for us as an 

779
00:41:24,480 --> 00:41:26,560
organization, which is the most 
important thing coming out of a 

780
00:41:26,560 --> 00:41:29,480
out of a road map in my 
perspective, is it has to be 

781
00:41:29,480 --> 00:41:32,200
realistic. 
Don't just say, yeah, well, see 

782
00:41:32,200 --> 00:41:33,960
this three boxes, right? 
This one box right here. 

783
00:41:33,960 --> 00:41:36,280
Well, that's IGA and that's a 
three month thing. 

784
00:41:36,600 --> 00:41:39,560
OK, Good luck. 
You know, most IGA, you know, 

785
00:41:39,560 --> 00:41:41,240
implementations take way longer 
than that. 

786
00:41:41,720 --> 00:41:45,760
Maybe that's phase one, right? 
Or maybe standing up part of an 

787
00:41:45,760 --> 00:41:47,960
IGA platform. 
And I'm sure there's other 

788
00:41:47,960 --> 00:41:48,880
things like that that are out 
there. 

789
00:41:48,880 --> 00:41:51,480
You really have to think about, 
OK, what's realistically how 

790
00:41:51,480 --> 00:41:55,000
long it's going to take to do 
this task or set of tasks? 

791
00:41:55,360 --> 00:41:57,920
And then try to align that with 
what do you have from a resource

792
00:41:57,920 --> 00:41:59,200
standpoint? 
What are your assumptions? 

793
00:41:59,840 --> 00:42:01,080
You know, do you have the people
do it? 

794
00:42:01,080 --> 00:42:03,080
Do you need to go out and get 
people to help you do it right? 

795
00:42:03,080 --> 00:42:05,480
Those sorts of things. 
Yeah, I think you just did a 

796
00:42:05,560 --> 00:42:10,000
really good job of articulating 
something that I find somewhat 

797
00:42:10,000 --> 00:42:14,680
hard to explain, which is why 
can't you just, you know, why 

798
00:42:14,680 --> 00:42:17,360
can't you just copy a road map 
off the Internet? 

799
00:42:17,360 --> 00:42:22,520
And there's just so many reasons
why I think you just said it at 

800
00:42:22,600 --> 00:42:27,400
a high level because I think we 
often say, OK, you're not a 

801
00:42:27,400 --> 00:42:29,960
snowflake, right? 
You're not like completely 

802
00:42:30,640 --> 00:42:33,920
individual, but every 
organization is individual 

803
00:42:33,920 --> 00:42:38,440
enough and does have its own 
factors enough that you can't 

804
00:42:38,440 --> 00:42:42,040
just kind of take something from
another organization, copy it 

805
00:42:42,040 --> 00:42:46,160
over. 
What doesn't belong on a road 

806
00:42:46,160 --> 00:42:50,760
map? 
Well, I think that, you know, 

807
00:42:50,760 --> 00:42:54,200
one of the themes of since we've
been talking here is like too 

808
00:42:54,200 --> 00:42:57,040
much detail. 
I don't think the road map 

809
00:42:57,320 --> 00:42:59,920
should be a detailed project 
plan. 

810
00:43:00,080 --> 00:43:03,080
I think that is what some folks 
tend to expect. 

811
00:43:03,320 --> 00:43:05,520
But this is your strategy. 
What you're trying to 

812
00:43:05,520 --> 00:43:10,320
communicate is big picture. 
What are we going to address for

813
00:43:10,320 --> 00:43:13,360
the next and the road maps, 
usually two to three years. 

814
00:43:13,640 --> 00:43:15,640
Here's what we're going to 
address over the next two to 

815
00:43:15,640 --> 00:43:18,280
three years. 
You try to tell the whole story 

816
00:43:18,280 --> 00:43:21,200
in the Gantt chart, you're 
missing, you're going to miss 

817
00:43:21,200 --> 00:43:23,960
the big picture. 
And so that's what I think 

818
00:43:24,200 --> 00:43:27,840
should not go on the road map. 
I also think things that should 

819
00:43:27,840 --> 00:43:31,880
not go on the road map are a 
tremendous amount of detail in 

820
00:43:31,880 --> 00:43:34,000
terms of what other teams are 
doing. 

821
00:43:34,000 --> 00:43:37,720
I think it's good to recognize 
like, hey, new HR system is 

822
00:43:37,720 --> 00:43:41,120
being implemented and you know, 
recognize that on your road map,

823
00:43:41,120 --> 00:43:43,680
especially if that's a 
dependency. 

824
00:43:43,720 --> 00:43:48,160
So new HR systems going in, in 
June, we're starting our project

825
00:43:48,160 --> 00:43:51,960
in April, our expectations, the 
HR systems going to come online 

826
00:43:52,480 --> 00:43:55,160
that way if you get to that 
point, it's like, oh, the HR 

827
00:43:55,160 --> 00:43:58,520
team just pushed back their 
implementation to December, 

828
00:43:58,800 --> 00:44:00,120
right? 
That's going to impact your 

829
00:44:00,120 --> 00:44:03,680
timeline either going to have to
build tech dead to connect back 

830
00:44:03,680 --> 00:44:06,520
to the old HR system where 
you're going to have to push 

831
00:44:06,520 --> 00:44:11,160
your project out. 
So I do think projects that have

832
00:44:11,160 --> 00:44:13,600
a big dependency belong on 
there. 

833
00:44:13,600 --> 00:44:17,080
And it could just be the fact 
that it's taking everybody's 

834
00:44:17,080 --> 00:44:19,160
attention. 
New ERP system is being 

835
00:44:19,160 --> 00:44:21,600
deployed, that's taking 
everybody's attention. 

836
00:44:21,880 --> 00:44:24,520
It's going to be very hard to 
implement a whole bunch of 

837
00:44:24,840 --> 00:44:28,320
identity technology, which is at
best going to take second 

838
00:44:28,320 --> 00:44:30,720
fiddle. 
What are your thoughts? 

839
00:44:31,400 --> 00:44:33,840
I, I think you hit around the 
head, what are some tips for 

840
00:44:33,840 --> 00:44:35,560
prioritizing things? 
Because I think you mentioned 

841
00:44:35,560 --> 00:44:37,840
one, right? 
It's like technical dependency 

842
00:44:37,840 --> 00:44:41,960
on something else or maybe other
organizational initiatives that 

843
00:44:41,960 --> 00:44:45,240
might take resources away. 
What are other ways or other 

844
00:44:45,240 --> 00:44:47,680
other things you can think about
that might be helpful for people

845
00:44:47,680 --> 00:44:50,240
as they're looking at their road
map and saying, OK, well, how do

846
00:44:50,240 --> 00:44:52,080
I prioritize this? 
Yeah. 

847
00:44:52,480 --> 00:44:56,320
I, well, I think one thing that 
nobody wants to hear that 

848
00:44:56,320 --> 00:44:59,640
everybody intuitively knows is 
that there aren't going to be 

849
00:44:59,640 --> 00:45:03,400
foundational elements. 
So your executive team might be 

850
00:45:03,400 --> 00:45:08,960
saying we need RBAC because they
heard about RBAC in somewhere 

851
00:45:08,960 --> 00:45:10,440
that the. 
Identity at the Center podcast. 

852
00:45:11,000 --> 00:45:13,360
They've been listening to the 
Identity Center podcast, and 

853
00:45:13,360 --> 00:45:16,800
we're sure that RBAC is going to
solve all the problems. 

854
00:45:17,120 --> 00:45:20,920
But you don't even have an IGA 
system in place. 

855
00:45:22,520 --> 00:45:24,720
You, you know, there's a 
dependency. 

856
00:45:24,720 --> 00:45:27,800
You got to get it in place. 
You got to start bringing in the

857
00:45:27,800 --> 00:45:30,880
identities in the accounts and 
entitlements and start making 

858
00:45:30,880 --> 00:45:32,680
sense of it. 
Just turn on our back. 

859
00:45:32,680 --> 00:45:34,920
That's just how it works. 
Just turn on the everybody push 

860
00:45:34,920 --> 00:45:35,760
the our back button. 
It's. 

861
00:45:35,760 --> 00:45:37,280
Super easy. 
It's why everybody does it. 

862
00:45:38,800 --> 00:45:42,560
We're trying, yeah. 
So I mean, so there's 

863
00:45:42,560 --> 00:45:49,160
foundational dependencies. 
I think another priority that I 

864
00:45:49,160 --> 00:45:51,960
think I alluded to a little bit 
earlier, which is like if you 

865
00:45:51,960 --> 00:45:56,360
had a a breach or if you've had 
an audit finding those things 

866
00:45:56,360 --> 00:45:59,120
are going to automatically. 
I mean this is probably obvious,

867
00:45:59,120 --> 00:46:02,120
but those things are going to 
rise to the top and drive your 

868
00:46:02,120 --> 00:46:05,920
priority if. 
I can tell you first hand if you

869
00:46:05,920 --> 00:46:08,680
get an audit finding and you're 
in charge of writing the 

870
00:46:08,680 --> 00:46:11,520
management response and you've 
got the support to say, OK, 

871
00:46:11,520 --> 00:46:12,960
yeah, we're going to do 
something about this and involve

872
00:46:12,960 --> 00:46:15,320
some sort of technology. 
I don't know how many times, you

873
00:46:15,320 --> 00:46:17,280
know, I've written something 
that's like, OK, we're going to 

874
00:46:17,280 --> 00:46:20,720
address this via the 
implementation of XYZ 

875
00:46:20,720 --> 00:46:25,680
methodology and technology by X 
date, which puts a lot of 

876
00:46:25,680 --> 00:46:28,000
pressure on your organization to
get. 

877
00:46:28,000 --> 00:46:29,720
Something to the next state 
then, right? 

878
00:46:29,880 --> 00:46:30,760
Yeah, exactly. 
I. 

879
00:46:32,320 --> 00:46:35,200
Think there's probably some 
other obvious ones. 

880
00:46:35,200 --> 00:46:39,680
The one that like jumps out of 
my mind is if you're not using 

881
00:46:39,680 --> 00:46:42,240
multi factor authentication or 
password list. 

882
00:46:42,240 --> 00:46:44,320
But let's just say you don't 
even have multi factor 

883
00:46:44,320 --> 00:46:48,320
authentication like that's. 
Stop listening and go do that 

884
00:46:48,320 --> 00:46:49,680
right now. 
Come back, we'll be here. 

885
00:46:50,480 --> 00:46:52,080
Go turn on your MFA like right 
now. 

886
00:46:52,240 --> 00:46:56,280
Don't tell anybody you listen to
the podcast until you have it in

887
00:46:56,280 --> 00:46:59,840
place. 
No, that's, you know, that's 

888
00:46:59,840 --> 00:47:01,520
obviously got to move right to 
the top. 

889
00:47:01,520 --> 00:47:05,720
So as you're prioritizing 
things, I think where you get 

890
00:47:05,720 --> 00:47:09,040
the, you know, the low hanging, 
I don't think we'll call it low 

891
00:47:09,040 --> 00:47:12,120
hanging free because sometimes 
it's very difficult to implement

892
00:47:12,400 --> 00:47:15,240
and the implementation will 
cause a little bit of heartburn.

893
00:47:15,600 --> 00:47:19,920
These people don't like change 
and it inconveniences people, 

894
00:47:19,920 --> 00:47:22,960
And if they don't kind of 
understand the value of the 

895
00:47:22,960 --> 00:47:26,000
security that it's bringing is 
just the extra headache. 

896
00:47:26,400 --> 00:47:28,040
Oh yeah, that would. 
You call it important. 

897
00:47:28,040 --> 00:47:30,600
Hanging fruit, maybe? 
Important hanging fruit there 

898
00:47:30,600 --> 00:47:36,360
you go but it it's got to be 
done and then I think you know 

899
00:47:36,360 --> 00:47:39,880
your privilege access you've got
to be mindful of that you you 

900
00:47:39,880 --> 00:47:44,400
need to have kind of the basics 
for privilege access in place. 

901
00:47:44,880 --> 00:47:49,960
You can't, you know, have your 
most key administrative accounts

902
00:47:49,960 --> 00:47:53,360
get compromised. 
So go ahead and put. 

903
00:47:53,480 --> 00:47:56,880
And we talk about like those 
best practices and leading 

904
00:47:56,880 --> 00:47:59,800
practices, if you will, all the 
time on this podcast. 

905
00:47:59,800 --> 00:48:02,040
So you have to kind of educate 
yourself on that. 

906
00:48:02,920 --> 00:48:07,200
And it's not always, everybody's
not always in agreement, but you

907
00:48:07,200 --> 00:48:10,200
don't want to have like you 
don't want to be overexposed. 

908
00:48:10,240 --> 00:48:13,720
So I'd say those are probably 
things that are going to jump to

909
00:48:13,720 --> 00:48:17,040
the top of the priority list. 
Yeah, take a risk based approach

910
00:48:17,040 --> 00:48:17,800
to it, right? 
It's OK. 

911
00:48:17,800 --> 00:48:20,760
Where is our biggest risk? 
What can we solve quickly? 

912
00:48:20,760 --> 00:48:24,200
What are precursor steps or 
dependencies that get to solving

913
00:48:24,200 --> 00:48:26,080
another part of risk or whatever
it may be? 

914
00:48:26,080 --> 00:48:28,640
But yeah, I totally agree with 
you. 

915
00:48:30,320 --> 00:48:33,800
We usually wrap this up with 
communication, right? 

916
00:48:34,120 --> 00:48:37,120
It doesn't do any good to 
develop a strategy and a road 

917
00:48:37,120 --> 00:48:42,160
map and have it sit somewhere on
someone's cloud drive or if 

918
00:48:42,160 --> 00:48:44,520
they're old school printed out 
and on their desk. 

919
00:48:45,080 --> 00:48:47,760
You have to communicate this as 
other people. 

920
00:48:47,800 --> 00:48:51,080
And that's typically where we 
would have a conversation with 

921
00:48:51,640 --> 00:48:54,640
whoever needs to hear the 
message, you know, to say, hey, 

922
00:48:55,000 --> 00:48:57,720
here's what our strategy is. 
Here's the way that we're 

923
00:48:57,720 --> 00:48:59,440
approaching some of the issues 
that we heard. 

924
00:49:00,120 --> 00:49:04,080
Here's how we're how we've 
planned to address these. 

925
00:49:04,320 --> 00:49:07,480
Does this make sense? 
Are we all on the same page? 

926
00:49:07,520 --> 00:49:10,160
You do that first, right? 
And then you take that message 

927
00:49:10,160 --> 00:49:11,880
to a broader audience. 
Maybe it's an executive 

928
00:49:11,880 --> 00:49:14,400
audience. 
What are some of the other 

929
00:49:14,400 --> 00:49:21,040
reasons why we communicate the 
way we do around the strategy, 

930
00:49:21,040 --> 00:49:21,960
around the road map? 
Yeah. 

931
00:49:22,920 --> 00:49:26,440
I I mean, I think the biggest 
thing is on, you know, 

932
00:49:26,440 --> 00:49:32,920
finalizing getting buy in. 
Ideally, even as consultants, we

933
00:49:32,920 --> 00:49:36,840
don't want to just create a 
deliverable that's like, hey, 

934
00:49:36,840 --> 00:49:39,880
here's what we would do if we 
were you go have fun. 

935
00:49:40,320 --> 00:49:44,000
We want our clients to be able 
to take that strategy and say 

936
00:49:44,000 --> 00:49:47,280
this is our strategy. 
So our expectation when we go 

937
00:49:47,280 --> 00:49:52,040
into kind of that executive 
presentation is we're presenting

938
00:49:52,160 --> 00:49:56,360
along with the kind of the key 
contacts that we've had from our

939
00:49:56,360 --> 00:49:59,120
clients to say, yeah, here's 
your strategy. 

940
00:49:59,440 --> 00:50:00,720
It's not the Jim and Jeff. 
Strategy. 

941
00:50:00,800 --> 00:50:02,720
Here's our strategy, your 
strategy, right? 

942
00:50:02,760 --> 00:50:04,840
Yeah, yeah. 
Your strategy, our strategy, 

943
00:50:04,840 --> 00:50:08,840
however you want to look at it. 
And so I think that's an 

944
00:50:08,840 --> 00:50:11,560
important. 
And a lot of times what you'll 

945
00:50:11,560 --> 00:50:17,560
hear CIOs or Cisos say is OK, 
what's next? 

946
00:50:17,560 --> 00:50:20,400
What do we have to do? 
I'm by you. 

947
00:50:20,400 --> 00:50:21,000
It's. 
A while. 

948
00:50:21,000 --> 00:50:23,160
Show me the math, right? 
Where'd you come up with this? 

949
00:50:23,560 --> 00:50:26,000
You need to know your subject 
matter and you need to be able 

950
00:50:26,000 --> 00:50:28,960
to go back to what you've 
already done in a previous 

951
00:50:28,960 --> 00:50:30,160
phase, right? 
When you work through the 

952
00:50:30,160 --> 00:50:32,880
assessment and you said, OK, 
here's what we heard. 

953
00:50:32,880 --> 00:50:34,800
Is that correct? 
Right. 

954
00:50:34,800 --> 00:50:36,360
Sometimes those conversations 
come up. 

955
00:50:36,360 --> 00:50:39,880
So I think if you're talking 
with your CSO or CIO or whoever,

956
00:50:39,880 --> 00:50:42,200
when you're presenting this 
strategy, think about those 

957
00:50:42,200 --> 00:50:44,760
sorts of things. 
Anticipate the questions that 

958
00:50:45,200 --> 00:50:48,120
you think that they might ask 
and what's important to them. 

959
00:50:48,480 --> 00:50:51,240
Again, this is an area where you
might know your organization or 

960
00:50:51,240 --> 00:50:54,200
that person the best. 
Try to get ahead of it and and 

961
00:50:54,200 --> 00:50:56,440
think about what they would be 
interested in too. 

962
00:50:57,280 --> 00:51:01,960
Yeah, I'd say also don't make 
that the last thing you do after

963
00:51:01,960 --> 00:51:04,640
you have that presentation and 
the project is done. 

964
00:51:04,920 --> 00:51:07,480
Keep going, keep presenting it. 
Present it, we're done, 

965
00:51:07,480 --> 00:51:11,120
everybody's in agreement with 
the strategy and magically 

966
00:51:11,120 --> 00:51:12,520
things will just happen behind 
the scenes. 

967
00:51:12,880 --> 00:51:15,280
Right. 
No, yeah, keep keep presenting 

968
00:51:15,280 --> 00:51:20,160
that, keep keep telling the 
story to whoever will listen and

969
00:51:20,160 --> 00:51:23,720
keep working on, you know, I 
think funding is probably the 

970
00:51:24,280 --> 00:51:27,800
the biggest thing that holds 
folks up from moving forward 

971
00:51:27,800 --> 00:51:30,480
this strategy. 
So do the things that are 

972
00:51:30,480 --> 00:51:35,120
necessary to get that funding, 
even if it's maybe not in year 

973
00:51:35,120 --> 00:51:36,880
one. 
Everything you hope to get, get 

974
00:51:36,880 --> 00:51:39,280
some of it, get the most 
important things done. 

975
00:51:39,560 --> 00:51:41,960
Adjust your road map. 
That's the thing with the 

976
00:51:41,960 --> 00:51:45,080
strategy of road map also is 
that it should be a living 

977
00:51:45,080 --> 00:51:47,640
breathing document, especially 
the road map part. 

978
00:51:48,360 --> 00:51:49,840
You're going to get some of it 
done. 

979
00:51:50,280 --> 00:51:52,720
You're not going to get all of 
it done as it was originally 

980
00:51:52,720 --> 00:51:54,880
forecast out. 
So re forecast. 

981
00:51:55,640 --> 00:51:56,920
Yeah, you're going to want to 
revisit it. 

982
00:51:57,000 --> 00:51:58,400
Things will change and that's 
fine. 

983
00:51:58,800 --> 00:51:59,920
I think most people recognize 
that. 

984
00:51:59,920 --> 00:52:03,560
In fact, you probably should 
build into your road map a 

985
00:52:04,160 --> 00:52:06,120
refresh. 
Maybe it's a year, maybe it's 

986
00:52:06,120 --> 00:52:09,000
every two years or whatever it 
may be because things will have 

987
00:52:09,000 --> 00:52:10,760
changed, practice will change, 
the business will change, 

988
00:52:10,760 --> 00:52:12,600
etcetera. 
People might have changed, you 

989
00:52:12,600 --> 00:52:16,080
know, those sorts of things. 
So I think it's important to 

990
00:52:16,080 --> 00:52:19,280
make sure you keep communicating
as well, just because, you know,

991
00:52:19,280 --> 00:52:23,560
if there's there's nothing that 
hurts my hurts my heart, or then

992
00:52:23,560 --> 00:52:26,160
you and I, you know, work with a
great client, having a lot of 

993
00:52:26,160 --> 00:52:28,880
good times and we've developed 
this rock solid strategy. 

994
00:52:28,880 --> 00:52:31,040
Yeah, makes sense. 
Everybody's gung ho coming out 

995
00:52:31,040 --> 00:52:33,800
of the, you know, executive 
meeting that we presented to 

996
00:52:33,800 --> 00:52:37,080
with them. 
And then it sits, it sits, it 

997
00:52:37,080 --> 00:52:39,400
sits. 3 months go by, 6 months 
go by. 

998
00:52:40,080 --> 00:52:43,280
All that work that you did, 
things might have changed and 

999
00:52:43,280 --> 00:52:44,600
now you've kind of got to go 
back. 

1000
00:52:44,600 --> 00:52:46,880
Maybe maybe parts of the 
strategy are still good. 

1001
00:52:47,240 --> 00:52:49,400
Maybe all of it's good. 
Maybe all of it's thrown out the

1002
00:52:49,400 --> 00:52:53,840
window because you waited too 
long or the will to move 

1003
00:52:53,840 --> 00:52:57,120
forward. 
Inertia is very powerful and you

1004
00:52:57,120 --> 00:52:59,320
need to find ways to keep 
momentum. 

1005
00:52:59,480 --> 00:53:04,080
So the transition point from 
talking about it, you've 

1006
00:53:04,080 --> 00:53:06,240
developed a strategy, you've 
talk, talk, talk. 

1007
00:53:06,240 --> 00:53:07,880
You've communicated it. 
Great. 

1008
00:53:08,080 --> 00:53:09,720
When do we start actually doing 
things? 

1009
00:53:09,840 --> 00:53:12,760
It's that, it's that in between 
part, they've got to make sure 

1010
00:53:12,760 --> 00:53:15,520
that you keep momentum going, 
keep pushing forward. 

1011
00:53:16,480 --> 00:53:21,520
That's one of the things I I 
like to do is front end a road 

1012
00:53:21,520 --> 00:53:25,840
map with projects that don't 
cost money spent outside. 

1013
00:53:25,840 --> 00:53:30,280
So it's like the day after you 
present the strategy and get the

1014
00:53:30,280 --> 00:53:34,000
standing ovation or the week 
after you can start some project

1015
00:53:34,000 --> 00:53:38,600
to, you know, refresh the 
policies or start a cleanup of 

1016
00:53:38,960 --> 00:53:43,240
your Active Directory groups and
accounts and start doing things 

1017
00:53:43,240 --> 00:53:47,480
with the resources that you 
have, with the dollars that you 

1018
00:53:47,480 --> 00:53:50,480
don't have, you know, in other 
words, like without spending any

1019
00:53:50,480 --> 00:53:55,840
money because that way you can 
start to build a build some 

1020
00:53:55,840 --> 00:53:57,880
momentum. 
If you clean up your Active 

1021
00:53:57,880 --> 00:54:01,320
Directory, even if you never do 
anything else, it won't be for 

1022
00:54:01,320 --> 00:54:03,240
naughty. 
Yeah. 

1023
00:54:04,520 --> 00:54:07,000
And that's it. 
That's how we develop a strategy

1024
00:54:07,000 --> 00:54:08,480
and robot. 
Super easy, right Jim? 

1025
00:54:09,240 --> 00:54:10,680
Anybody can do it. 
It doesn't. 

1026
00:54:10,680 --> 00:54:13,320
I don't think it takes. 
I think it takes experience and 

1027
00:54:13,320 --> 00:54:15,240
understanding kind of the 
methodology goes behind it and 

1028
00:54:15,240 --> 00:54:18,440
be able to ask questions. 
But I think anybody can kind of 

1029
00:54:18,440 --> 00:54:21,400
take this approach, sit down 
with their organization and 

1030
00:54:21,400 --> 00:54:23,920
maybe it goes faster, maybe it 
goes slower depending on, you 

1031
00:54:23,920 --> 00:54:27,040
know, the conversations. 
But I don't think that this 

1032
00:54:27,040 --> 00:54:29,240
should be rocket science. 
I don't think they're a secret 

1033
00:54:29,240 --> 00:54:33,000
sauce in developing a strategy. 
Everybody needs it. 

1034
00:54:33,040 --> 00:54:35,480
How you do it the you know, the 
little tips and tricks you might

1035
00:54:35,480 --> 00:54:38,160
know Sure that kind of comes 
with experience and, you know, 

1036
00:54:38,160 --> 00:54:40,400
maybe work in a different, you 
know, folks are on the. 

1037
00:54:40,400 --> 00:54:42,640
Way if it was rocket science, 
you and I wouldn't be doing. 

1038
00:54:44,120 --> 00:54:47,200
That this is, this is true. 
But I like doing it, you know, 

1039
00:54:47,200 --> 00:54:51,360
it's, it's one of the most 
entertaining things for me is to

1040
00:54:51,360 --> 00:54:54,920
sit in a room with a bunch of 
people and talk and say, OK, 

1041
00:54:54,920 --> 00:54:56,200
tell me about that. 
Why do you do it that way? 

1042
00:54:56,200 --> 00:54:57,560
Because I learn something every 
time. 

1043
00:54:57,920 --> 00:55:02,080
No corporation or organization 
or anything that I've worked 

1044
00:55:02,080 --> 00:55:03,960
with ever does things exactly 
the same. 

1045
00:55:04,000 --> 00:55:07,760
There's always just this enough 
difference to be like, OK, 

1046
00:55:07,760 --> 00:55:10,480
that's interesting. 
I see what you're doing there 

1047
00:55:10,480 --> 00:55:13,320
and Maima's like, oh, OK, well, 
you know, maybe I bring my 

1048
00:55:13,320 --> 00:55:15,360
experience to the table just 
like you do or others to say, 

1049
00:55:15,360 --> 00:55:16,800
oh, well, have you thought about
this? 

1050
00:55:17,280 --> 00:55:20,200
Sometimes it's that outside 
perspective that helps. 

1051
00:55:20,640 --> 00:55:23,080
I hate to say it. 
Sometimes it's the, you know, 

1052
00:55:23,080 --> 00:55:26,600
quote UN quote experts that you 
hired to come in and say the 

1053
00:55:26,600 --> 00:55:28,640
exact same thing that you've 
been telling the organization. 

1054
00:55:28,640 --> 00:55:31,480
But for whatever reason, the 
only move forward when they have

1055
00:55:31,480 --> 00:55:32,760
consultants come in and tell 
them that. 

1056
00:55:33,000 --> 00:55:36,160
I hate to say that's, that's one
handle, that's one angle. 

1057
00:55:36,160 --> 00:55:38,320
Another angle is sometimes it's 
more effective. 

1058
00:55:38,320 --> 00:55:42,000
Just sit in the room and not say
anything and let have the 

1059
00:55:42,000 --> 00:55:43,960
consultants come in and conduct 
the meeting. 

1060
00:55:43,960 --> 00:55:50,760
And you, you're either one of 
the group or you're able to stay

1061
00:55:50,760 --> 00:55:53,680
completely silent. 
Because if like if you're doing 

1062
00:55:53,680 --> 00:55:55,880
all the questioning, people are 
starting to wonder, OK, what's 

1063
00:55:55,880 --> 00:55:57,520
your agenda? 
What are you trying to push 

1064
00:55:57,520 --> 00:56:00,640
here? 
Or are you just kind of getting 

1065
00:56:01,000 --> 00:56:04,520
trying to get the answers that 
you've been looking for? 

1066
00:56:06,240 --> 00:56:07,280
Yeah, We'll have ulterior 
motive. 

1067
00:56:07,280 --> 00:56:09,600
Give us a little bit of 
insulation between that 

1068
00:56:09,600 --> 00:56:11,600
sometimes, yeah. 
Totally. 

1069
00:56:12,000 --> 00:56:15,240
Yep. 
OK, what else? 

1070
00:56:15,240 --> 00:56:18,840
Or should we wrap it up? 
Five years, man. 

1071
00:56:18,840 --> 00:56:23,480
See if you got to like put the 
episode one and episode what is 

1072
00:56:23,480 --> 00:56:26,360
this 292? 
292, I think it'll be, yeah. 

1073
00:56:27,240 --> 00:56:29,520
Yeah, that's a. 
Little inside baseball for us. 

1074
00:56:29,520 --> 00:56:35,600
I used to say what episode we 
were on, and then we started 

1075
00:56:35,600 --> 00:56:38,200
recording things sometimes out 
of order, or something would 

1076
00:56:38,200 --> 00:56:41,120
happen and we'd have to release 
and it would cause me a lot of 

1077
00:56:41,120 --> 00:56:44,600
problems when I'd say, oh, it's 
this episode, I'd say it and 

1078
00:56:44,600 --> 00:56:45,960
then I'd have to call it 
something else. 

1079
00:56:46,520 --> 00:56:50,640
So I have not said what episode 
we are unless we're very sure, 

1080
00:56:50,640 --> 00:56:53,680
like, yeah, this is going out 
Monday, right? 

1081
00:56:54,040 --> 00:56:56,400
Or or something like that. 
Well, this one doesn't go out 

1082
00:56:56,400 --> 00:56:57,880
Monday. 
I don't know what's going on 

1083
00:56:57,880 --> 00:57:00,200
Monday. 
It's going to be this one, I'll 

1084
00:57:00,200 --> 00:57:05,560
tell you that right now. 
So why don't we wrap up with, I 

1085
00:57:05,560 --> 00:57:09,600
don't know, the funniest or most
interesting behind the scenes 

1086
00:57:09,600 --> 00:57:12,920
thing that has happened on the 
podcast so far? 

1087
00:57:13,320 --> 00:57:15,600
I'm not. 
I'm thinking of hundreds and 

1088
00:57:15,600 --> 00:57:17,600
dozens, but like, what do you 
have for that topic? 

1089
00:57:18,040 --> 00:57:19,680
Yeah. 
So what I have for the topic is 

1090
00:57:19,680 --> 00:57:21,720
more of like an inside baseball 
thing. 

1091
00:57:22,320 --> 00:57:24,320
And I'm going to joke on you a 
little bit. 

1092
00:57:24,680 --> 00:57:28,800
So if someone saw our show 
notes, every show note, we have 

1093
00:57:28,800 --> 00:57:32,080
preparation. 
And my little note that I made 

1094
00:57:32,080 --> 00:57:36,200
to myself, I was going to say 
Jeff's 13 point checklist. 

1095
00:57:36,560 --> 00:57:39,000
And actually looking at it now, 
there's a 15 point. 

1096
00:57:39,120 --> 00:57:42,600
Checklist. 
And it's like all of our guests,

1097
00:57:42,600 --> 00:57:44,840
they come on and we're like, OK,
silence your phone. 

1098
00:57:44,840 --> 00:57:47,360
Oh, yeah, make sure you have 
headphones that make sure you 

1099
00:57:47,360 --> 00:57:50,040
have something to drink, not in 
a crinkly bottle. 

1100
00:57:50,280 --> 00:57:51,800
Breathe up. 
You're too close to the 

1101
00:57:51,800 --> 00:57:53,200
microphone. 
Oh, move back from the 

1102
00:57:53,200 --> 00:57:55,000
microphone. 
And then they it's like, don't 

1103
00:57:55,000 --> 00:58:00,400
move. 
They're like usually do it to 

1104
00:58:00,400 --> 00:58:01,680
me. 
Product man. 

1105
00:58:01,680 --> 00:58:04,080
Yeah, well, don't. 
Don't move too close to the 

1106
00:58:04,080 --> 00:58:05,720
microphone. 
Now I just sit there and gay 

1107
00:58:05,720 --> 00:58:07,840
always like I see this happening
to other people. 

1108
00:58:07,840 --> 00:58:10,040
I'm like you say I shouldn't see
thinking of personally. 

1109
00:58:10,040 --> 00:58:12,280
All those times had nothing to 
do with me. 

1110
00:58:12,600 --> 00:58:16,880
Has to do with you and your 
desire to put out the perfect 

1111
00:58:17,360 --> 00:58:19,720
quality. 
I have a maniacal focus on 

1112
00:58:19,720 --> 00:58:21,880
quality and I want this to sound
good. 

1113
00:58:21,880 --> 00:58:25,320
I want it to look good. 
It hurts my soul when either of 

1114
00:58:25,320 --> 00:58:29,360
those things doesn't happen and 
I want to be able to enjoy my 

1115
00:58:29,360 --> 00:58:31,160
life outside of this. 
I mean, I spend a lot of time on

1116
00:58:31,160 --> 00:58:32,720
it. 
So the more I can do upfront and

1117
00:58:32,720 --> 00:58:36,560
look, people come on the show. 
We want them to be comfortable. 

1118
00:58:36,840 --> 00:58:38,840
We want them to present well, 
right. 

1119
00:58:38,920 --> 00:58:41,640
Nobody wants to come on and be 
like, oh, that guy, you know, 

1120
00:58:41,640 --> 00:58:44,560
sounded like crap and, you know,
really didn't make a good 

1121
00:58:44,560 --> 00:58:48,760
impression. 
My job as the producer is to 

1122
00:58:48,760 --> 00:58:52,280
make sure that people show their
best, whether it's audio or 

1123
00:58:52,280 --> 00:58:56,320
video, whatever. 
We yes, I have a 15 list, 15 

1124
00:58:56,320 --> 00:59:00,640
points on this list and they are
rare for a reason because just 

1125
00:59:00,640 --> 00:59:03,640
like the the the label on your 
shampoo says don't drink it, 

1126
00:59:03,640 --> 00:59:07,680
somebody drank it at some point.
So yeah, silence all your. 

1127
00:59:07,720 --> 00:59:11,360
There's meaning for all of them.
Like #13 if you're on the Mac, 

1128
00:59:11,360 --> 00:59:13,680
turn off camera emoji. 
That's a new one. 

1129
00:59:13,840 --> 00:59:16,200
Yeah, don't do this on a Mac 
because you'll get the little 

1130
00:59:16,200 --> 00:59:18,160
thumbs up emoji and I don't want
to see that on the camera. 

1131
00:59:18,160 --> 00:59:21,280
I just had that happen on my 
phone on a FaceTime call the 

1132
00:59:21,280 --> 00:59:23,200
other day. 
So it's a real thing. 

1133
00:59:24,320 --> 00:59:26,720
But here's what happens. 
It's like you start telling the 

1134
00:59:26,720 --> 00:59:29,960
guests and they're like smiling.
And then you get about halfway 

1135
00:59:29,960 --> 00:59:31,840
through and they're like, I'm 
not going to remember all these 

1136
00:59:31,880 --> 00:59:34,160
things. 
How much does it remember all 

1137
00:59:34,160 --> 00:59:36,560
these things? 
Yeah, I mean, it's just, hey, 

1138
00:59:36,600 --> 00:59:40,040
think about it, right, The way 
you're on camera and, you know, 

1139
00:59:40,040 --> 00:59:43,120
or audio, Look, we want this to 
sound good. 

1140
00:59:43,520 --> 00:59:45,640
I can do a lot of stuff behind 
the scenes to fix things. 

1141
00:59:45,640 --> 00:59:51,200
And I have done a lot of really 
butchering episodes to try and 

1142
00:59:51,240 --> 00:59:53,520
save bad audio. 
That's really one of the things 

1143
00:59:53,520 --> 00:59:56,120
that that comes up, you know, 
inside, you know, here's here's 

1144
00:59:56,120 --> 01:00:01,200
my thing for for this episode. 
My teleprompter went dark and I 

1145
01:00:01,200 --> 01:00:05,000
lost connection despite the, I 
don't know, thousands of dollars

1146
01:00:05,000 --> 01:00:07,760
that I've spent to put together 
a rig that is extremely 

1147
01:00:07,760 --> 01:00:10,760
resilient. 
So during the middle of this 

1148
01:00:10,760 --> 01:00:13,080
episode, I'm in the middle of 
talking and all of a sudden 

1149
01:00:13,800 --> 01:00:15,760
things just crash. 
I don't know what it is. 

1150
01:00:16,360 --> 01:00:18,520
That's going to be my weekend 
after I edit this episode is 

1151
01:00:18,520 --> 01:00:20,360
trying to figure out what the 
heck happened and trying to 

1152
01:00:20,360 --> 01:00:22,200
figure out a way. 
Is there a piece of technology 

1153
01:00:22,200 --> 01:00:26,120
or something that I need update?
But stuff like that drives me 

1154
01:00:26,120 --> 01:00:30,080
absolutely crazy. 
Well, you, you know, I do is 

1155
01:00:30,080 --> 01:00:35,600
look back on episode 291 and the
little segment intro if you look

1156
01:00:35,600 --> 01:00:39,520
on YouTube was me talking and my
monitor went black and I'm like,

1157
01:00:40,480 --> 01:00:43,480
and and it must not have 
affected my camera because. 

1158
01:00:43,880 --> 01:00:44,760
Yeah, we. 
Could see you. 

1159
01:00:45,240 --> 01:00:47,720
On camera, Yeah, yeah, yeah. 
That was our intro. 

1160
01:00:47,840 --> 01:00:49,200
You know, it's your, it's on 
YouTube. 

1161
01:00:49,200 --> 01:00:50,920
It's also in the audio. 
It's the same thing. 

1162
01:00:50,920 --> 01:00:52,600
It's just one has video and the 
other one doesn't. 

1163
01:00:52,960 --> 01:00:56,680
But yeah, like I, I don't think,
I think it's fair to say most of

1164
01:00:56,680 --> 01:00:59,520
the technical issues are usually
on your side, Jim. 

1165
01:01:00,240 --> 01:01:04,400
It's pretty rare for me to. 
Thousands on your rig and I've 

1166
01:01:04,400 --> 01:01:08,520
spent nothing. 
Yes, but it shows, right? 

1167
01:01:08,520 --> 01:01:10,960
Even no matter how much you 
spend, there's always something 

1168
01:01:10,960 --> 01:01:11,920
that could pop up. 
So. 

1169
01:01:12,480 --> 01:01:15,080
But yeah, that was kind of fun. 
I think there's a lot of little 

1170
01:01:15,080 --> 01:01:18,240
things like that where it's 
like, OK, you know, how am I 

1171
01:01:18,240 --> 01:01:22,480
going to rescue this episode? 
Really bad audio or connection 

1172
01:01:22,480 --> 01:01:25,560
or uploads or downloads, 
incomplete stuff like that. 

1173
01:01:25,560 --> 01:01:27,680
That's kind of a lot of things 
that kind of happens, you know, 

1174
01:01:27,840 --> 01:01:31,080
behind the scenes for me as. 
I think we've also done a good 

1175
01:01:31,080 --> 01:01:32,520
job. 
We never name names. 

1176
01:01:32,520 --> 01:01:34,000
We never embarrass people, 
right? 

1177
01:01:34,000 --> 01:01:36,040
Because like, even when I 
brought up bad network 

1178
01:01:36,040 --> 01:01:39,320
connections, I was thinking of 
specific episodes, like kind of 

1179
01:01:39,320 --> 01:01:42,840
like name names, people I see at
conferences all the time. 

1180
01:01:43,120 --> 01:01:46,200
But no way would I ever do that.
I love our, It's not about that.

1181
01:01:46,240 --> 01:01:50,120
It's, it's really either the, 
it's, it's, it's what keeps it 

1182
01:01:50,120 --> 01:01:52,000
fresh, right? 
You and I have conversational 

1183
01:01:52,000 --> 01:01:55,120
time and there's always 
something that goes, I mean, 

1184
01:01:55,120 --> 01:01:57,960
we've had a really bad just 
technology streak for like the 

1185
01:01:57,960 --> 01:02:00,920
last, I don't know, four weeks, 
5 weeks, six weeks now. 

1186
01:02:01,560 --> 01:02:06,640
And anytime I travel and have to
be on a hotel, you just never 

1187
01:02:06,640 --> 01:02:10,120
know with hotel Wi-Fi. 
And you know, we just try to 

1188
01:02:10,120 --> 01:02:12,360
make it work, but there's lots 
of variables. 

1189
01:02:12,440 --> 01:02:14,960
But the technical stuff, as 
usual, it bugs me and it's like,

1190
01:02:14,960 --> 01:02:16,520
all right, how am I going to fix
this? 

1191
01:02:17,400 --> 01:02:19,880
And there's times where like, 
I'll text you Jim and like, it's

1192
01:02:19,880 --> 01:02:21,840
like, here's what I'm dealing 
with. 

1193
01:02:21,880 --> 01:02:24,800
Let me I'm going to have to see 
what I can do to like fix this. 

1194
01:02:24,800 --> 01:02:26,360
And you know, I've gotten better
over the years. 

1195
01:02:26,360 --> 01:02:29,120
I think our earlier episodes, 
you know, from an audio quality 

1196
01:02:29,200 --> 01:02:33,680
suck compared to now, But that's
that's kind of behind the 

1197
01:02:33,680 --> 01:02:35,360
scenes. 
If you're watching this episode,

1198
01:02:35,360 --> 01:02:38,800
you're listening to this, just 
know that at some point during 

1199
01:02:38,800 --> 01:02:43,640
this episode earlier, obviously 
my thing crashed. 

1200
01:02:44,080 --> 01:02:46,480
And if you spot the edit, let me
know. 

1201
01:02:48,000 --> 01:02:50,600
I'll try to hide it as best as I
can make it, you know, probably 

1202
01:02:50,600 --> 01:02:52,600
easier to spot on video maybe 
versus the audio. 

1203
01:02:52,600 --> 01:02:56,640
But you know, we had technical 
difficulty and I will, I will be

1204
01:02:56,640 --> 01:02:59,200
addressing that with my 4K 
capture card. 

1205
01:02:59,360 --> 01:03:02,120
I think is the culprit, you 
know, after this. 

1206
01:03:04,000 --> 01:03:07,240
Well, if I had anything to say 
before you take us out, it would

1207
01:03:07,240 --> 01:03:10,160
just be thank you to our 
listeners, people who've been 

1208
01:03:10,160 --> 01:03:14,880
listening for five years or five
episodes. 

1209
01:03:15,360 --> 01:03:20,400
I mean that we wouldn't do this 
without our watchers, our 

1210
01:03:20,400 --> 01:03:24,000
listeners. 
And we keep trying to make this 

1211
01:03:24,000 --> 01:03:30,120
thing better for you all because
it means so much to us, like 

1212
01:03:30,400 --> 01:03:33,960
Jeff said, where people come up 
and actually know who we are and

1213
01:03:34,360 --> 01:03:37,480
listen to the podcast or just 
connect to us on LinkedIn. 

1214
01:03:38,080 --> 01:03:41,440
It's it's why we do it. 
It's why we've been able to like

1215
01:03:41,800 --> 01:03:44,840
do this for five years. 
And I think, look, we've 

1216
01:03:44,840 --> 01:03:48,720
recorded a lot of episodes on 
like Saturdays and Sunday nights

1217
01:03:48,720 --> 01:03:52,440
to get them out on Monday. 
And you, you have the all the 

1218
01:03:52,440 --> 01:03:56,280
humans work after that to like, 
you know, do all the editing. 

1219
01:03:57,800 --> 01:03:59,720
It's a lot of work, but it's 
worth it. 

1220
01:04:00,600 --> 01:04:02,400
I don't think we've ever 
questioned whether or not it's 

1221
01:04:02,400 --> 01:04:04,280
worth it. 
Yeah, no. 

1222
01:04:04,280 --> 01:04:07,560
It's a labor of love and 
definitely thank you to 

1223
01:04:07,560 --> 01:04:10,120
everybody who supported the 
show, listeners, people who come

1224
01:04:10,120 --> 01:04:12,600
up, you know, even sponsors who 
are now getting involved with 

1225
01:04:12,600 --> 01:04:14,360
stuff. 
Yeah, definitely. 

1226
01:04:15,520 --> 01:04:17,400
Thank you. 
You know, hit that like and 

1227
01:04:17,400 --> 01:04:18,600
subscribe button. 
Keep sharing it. 

1228
01:04:18,600 --> 01:04:21,680
We'll keep doing it. 
And yeah, happy five year 

1229
01:04:21,680 --> 01:04:24,880
birthday to us, Jim. 
Let's see what else. 

1230
01:04:24,880 --> 01:04:28,040
I think that's it. 
We're on the web, IDC 

1231
01:04:28,040 --> 01:04:32,200
podcast.com. 
We're on YouTube, youtube.com 

1232
01:04:32,200 --> 01:04:35,480
slash at IDC podcast, which just
seems kind of weird, but that's 

1233
01:04:35,480 --> 01:04:39,320
what the URL is. 
Mastodon IDAC podcast at infosec

1234
01:04:39,320 --> 01:04:41,040
dot exchange. 
Jim mentioned it. 

1235
01:04:41,040 --> 01:04:44,080
Connectors on LinkedIn have lots
of people reach out with, you 

1236
01:04:44,080 --> 01:04:47,920
know, ideas for shows, ideas for
guests, feedback, what you like,

1237
01:04:47,920 --> 01:04:50,480
don't like. 
We read it all and we take into 

1238
01:04:50,480 --> 01:04:51,920
consideration as we move things 
forward. 

1239
01:04:51,960 --> 01:04:56,240
So here's to another five years.
And with that, we'll talk with 

1240
01:04:56,240 --> 01:05:01,440
everyone in the next one. 
You've been listening to 

1241
01:05:01,440 --> 01:05:05,360
Identity at the Center. 
We hope you've enjoyed the show.

1242
01:05:05,520 --> 01:05:09,680
Make sure to like, rate and 
review, and we'll be back soon. 

1243
01:05:09,920 --> 01:05:12,200
But in the meantime, hit the 
website at 

1244
01:05:12,200 --> 01:05:18,520
identity@thecenter.com. 
See you next time on Identity at

1245
01:05:18,520 --> 01:05:19,480
the Center.
