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You're listening to the identity
of the sender podcast. 

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This is a show that talks about 
identity and access management 

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and making sure you know who has
access to what let's get 

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started. 
Welcome to the identity of the 

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sender podcast, I'm Jeff. 
And that's Jim. 

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Hey, Jim. 
Hey, Jeff, how are you? 

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Oh, not so bad yourself. 
Good. 

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Keep him dry. 
Like I said I'm looking out my 

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window at my pond it will 
probably be a lake. 

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Tomorrow might be Oceanfront, we
got the big hurricane that's 

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going to go right over top of my
house hurricane. 

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Elsa. 
Hurricane else is going to let 

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it rain. 
Let it rain. 

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I guess is the way it's going to
go, huh? 

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Yeah. 
I'm less worried. 

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About the reign of my particular
situation, but we've got some 

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trees that I'm, I guess I'm more
concerned about the wind blowing

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a tree over onto my, my roof. 
I have a roof over my head, so I

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don't have a whole lot to 
complain about, but the trees 

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could change that this is true 
and I think you know, from a 

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tiny reflective, it probably 
works out pretty well because I 

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know you're going to be on 
vacation and a couple of weeks. 

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I think you're going to 
somewhere in Florida, right? 

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Yeah actually. 
I'm going what I thought was the

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original path. 
Of the Tampa and looks like the 

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the storm change path, changed 
his path, a little bit so that 

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it went a bit north of that. 
But now it's going to be 

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directed over my home in Augusta
Georgia to make a path over to 

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Columbia South Carolina. 
Anyway, this is not the Weather 

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Channel, so I'll stop it there 
into that. 

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The late weather news as you're 
listening to, this may be weeks 

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or months after it took place. 
Yeah. 

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For my, we are all the content. 
This is what we strive for on 

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the identity of the sender. 
Cast, absolutely. 

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Well I think important thing is 
the timing right? 

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You're on vacation you're going 
to Florida. 

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I'm actually going to Key West 
in a couple of weeks myself. 

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So I'm not looking forward to, 
you know being part of a 

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hurricane situation at that 
point either but we'll see how 

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it goes. 
Well folks are interested in how

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the sausage is made. 
We're recording with Sarah, you 

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know, a couple days before this 
one will go live, but we've been

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recording some backup pisode. 
So, that while we're on 

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vacation, we don't miss our 
publication schedule. 

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We've been pretty anal about 
that in terms of getting our 

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episodes out every Monday at 12,
noon eastern time. 

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So planning to keep that. 
Keep that going throughout the 

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throughout the year. 
Yeah, two years 100 episodes and

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101 is going to be this one. 
You mentioned Sarah. 

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So why don't we introduce her? 
Her name is Sarah. 

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Chickadee she is the principal 
product manager for AWS 

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identity. 
She's also the co-founder board 

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member and president for Ida 
Pro, which is a lot of different

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things going on. 
Welcome to the show, Sarah. 

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Thanks very much, Jeff. 
Yeah. 

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So I'm excited to have you on 
here because for a while, for a 

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couple reasons, right? 
So Friday Pro. 

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I've been a member, I think 
since Inception, which I know 

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you found her that a couple 
years ago, 2017, I believe. 

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So I've been there since the 
beginning, little bit of find a 

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wall, but I did have served on a
couple of boards, one for the 

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board selection committee, 
whatever its I am, butchering 

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the name on that one, but for 
that. 

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And then most recently on the ID
Pro Surfer, Station or CID Pro 

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which we'll talk about later. 
But before we get too far along 

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what. 
I'd like to understand though, 

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is from your perspective, you 
know, how did you get into the 

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identity space? 
Is it something that you chose 

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door? 
Did it choose you? 

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I sort of fell into it sideways,
which I think is more or less. 

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What happens to everyone. 
My undergraduate degree is in 

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physics. 
I was really excited about being

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a rocket scientist when I was in
my early 20s and then, Got my 

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undergraduate degree in physics 
and realized that one 

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undergraduate degree is not 
quite enough to go. 

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Be a rocket scientist that you 
need a lot more school. 

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And I was not up for a lot more 
school at that point in my life 

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and so I didn't really know what
I wanted to do. 

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I when I got like a secretary 
job at a non-profit and their 

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website was god-awful and so I 
took it upon myself to make a 

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website better and like they 
were using a Content management 

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system bait, huh, pythons? 
So I taught myself Python and 

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then they moved their 
headquarters from Where I'm 

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based to New York and I said 
well, moving to the are going to

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secretary salary, just really 
doesn't seem like a good life 

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plan and so I'm going to say in 
Seattle and I'll take the 

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severance package and but while 
I'm doing that, can you change 

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my title to like a technology 
Services? 

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Something something. 
And they said sure. 

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Like that's the least we can do,
we feel super bad for letting 

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you off and so they changed my 
title. 

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I became a technology Services, 
something something, and then 

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eventually I got recruited by an
identity team who basically said

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We know identity really well. 
This is at the University of 

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Washington. 
They've actually built a lot of 

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the identity tools that other 
universities used in open source

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to them. 
And they said, you don't need to

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know identity. 
We can teach you and like you 

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have a year to ask all the 
stupid questions and that was 

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awesome. 
And I had just gotten out of 

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grad school at the time and so 
the first thing they said was 

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hey, you should go and read all 
of the new specifications and 

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like summarize them and tell us 
about them. 

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And so I went and read Fido and 
I went and read Yuma and And 

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read oauth and everything that 
was going on at the time. 

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And then I started going to 
conferences and I met the people

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who had written the standards, 
which is really amazing. 

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And so I got to ask them, like 
why is it this way? 

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Why did you put this in there? 
Why do tokens like, why are 

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there only Vera tokens? 
Why are there other kinds of 

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chickens? 
And like got like long involved?

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It. 
Like normally, when you go to 

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technology conferences, people 
do not have time. 

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They did not want to answer your
questions. 

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They will not. 
Not like sit and explain things 

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to you. 
They get very impatient with 

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that. 
And identity people are not that

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way at all. 
Identity, people are super nice 

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super generous with their time 
and they're so happy that 

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someone has read their standard 
and that anyone cares and they 

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will happily like sit in the bar
for two hours and explain to you

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why Bearer tokens are bearer 
tokens. 

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And so I got to learn the 
identity field really well and 

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eventually people said, oh wow, 
you've like you've read all 

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these standards and you 
understood them. 

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Like can we hire you? 
Will you work evenings and 

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weekends. 
Can we come like, will you come 

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to our office and explain these 
to us? 

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Because we don't have time to 
read all of them. 

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And so I said, sure and I 
started kind of Moonlighting in 

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addition to my university job as
a contractor and eventually it 

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was working 20 hours a week as a
contractor in addition to my 40 

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hour week job, but I was making 
twice as much money Contracting.

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And so I was able to jump ship 
and I quit my full-time job and 

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became a contractor and my my 
company was called engage 

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identity. 
And that's Roughly when I 

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founded Ida Pro. 
So in Blazer who runs identity 

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for Salesforce and I, where, I 
think we were at a bar at RSA 

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and we were bemoaning. 
The fact that security gets so 

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much attention and privacy you 
get so much attention, right? 

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They have c-suite positions and 
identity like is this third leg 

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of the stool that's critical to 
both of them and it gets no 

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respect, no attention. 
We don't even have a 

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professional organization that 
identity nerds can join and like

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learn About their own fields. 
And isn't that a travesty? 

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And then like we looked at each 
other and were like, shit, we're

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going to have to do all this 
work ourselves, aren't we? 

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Like we're going to have to 
found this thing. 

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We're going to have to move 
forward. 

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And so we did that and we found 
it ID Pro that was in 2017. 

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And then after that, I spent a 
year at ping and then I came to 

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AWS and I have loved AWS. 
I'm like a fish in water. 

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Here it is. 
Totally my culture and my jam 

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and I'll probably be here for a 
long long time, what makes it? 

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So sorry. 
That's it's a fascinating story.

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I, especially liked the part 
where you sat at a bar and we're

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thinking, how are we going to 
solve this issue of awareness, 

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right around identity? 
Because I feel the same thing, 

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right? 
It's it's always been kind of 

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tucked under, you know, infosec 
or, you know, maybe audit in 

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some earlier stages and things 
like that. 

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But it really is foundational 
from a any security component 

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has to have identity in it. 
And if you don't have that 

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addressed, you're going to have 
a bad time. 

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You're probably going to In the 
news for all the wrong reasons. 

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So I'm glad that you started it.
I'm glad that it started at a 

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bar, that's even better. 
And we've had we've had in on 

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the show as well. 
I think he kicked off our first 

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episode for 2021 so he's a good 
dude. 

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Definitely will Echo what you 
said too about the identity 

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industry being so welcoming. 
I think it's one of the 

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industries at least that I've 
been part of where, you know, 

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everyone really is, you know, 
willing to share their 

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knowledge. 
It's not an arms race. 

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Race when it comes to trying to 
be better or worse. 

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I mean, I understand there's 
probably some of that when it 

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comes to product, you know, for 
sure. 

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You know, people are trying to, 
you know, have the best product 

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out there. 
But at the end of the day, all 

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the people who were in the 
industry are very willing to 

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share information and we have, 
we had them on this show and we 

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talk to them at conferences, you
know, and we're going to all 

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times different things. 
And, you know, people are very 

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gracious with their time. 
And I would certainly encourage 

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folks who you know, are looking 
to get an identity or if they've

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only been an identity for a 
short time, or if they've been 

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an identity for a long time, 
Reach out and talk to somebody, 

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right? 
I mean I think you'll find most 

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people are, you know, pretty 
open have that. 

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And they are certainly receptive
to having their work read and 

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commented on otherwise you know 
it dies somewhere in a LinkedIn 

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post somewhere where you know, 
maybe not a lot of people might 

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see it so definitely Echo that 
for sure. 

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Yeah and a lot of the work that 
we do and identity has to do 

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with interoperability, right? 
So we are unlike other 

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Technologies in that we have to 
work together and the way to 

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make our customers have better 
experiences. 

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Is for us to talk to each other 
and make sure that all of the 

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attributes that we have are 
coming across and that they're 

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coming across correctly and in 
the way that customers expect. 

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And so identity is kind of an 
unusual field to work in in that

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you have to work with your 
competitors and we have these 

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kind of teams of Rivals all the 
time where we have to build 

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standards together and so we all
know each other and we can all 

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share knowledge and that's 
really the only way to learn 

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this feel like there is no 
accredited undergraduate degree 

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for identity and access 
management. 

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You can't get one you Have to 
learn it on the job. 

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It's the only way. 
So I got imagine that. 

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Not everyone always agrees when 
you're sitting in these rooms 

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and you're trying to come up 
with something that is 

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interoperable between different 
products. 

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What is what is something that 
people might argue about? 

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Well comes to integration, I 
mean I'm not looking for you 

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know dirt or anything but I'm 
curious as someone who's not 

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taking part of these 
conversations you know, what are

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some of the things that you guys
are trying to figure out and 

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maybe one organization or one 
person, you know thinks it 

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should be done this way and 
another person another way, how 

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do you kind of, can come come to
consensus around that? 

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So one of the big contentious 
things, I was one of the 

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co-authors of the nist digital 
identity guidelines, which were 

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Rewritten in 2018. 
And one of the really 

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contentious things was that 
Wanted to deprecate SMS MFA 

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because when you send a 
multi-factor authentication code

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00:11:17,900 --> 00:11:21,800
as a text message that text 
message can be intercepted with 

227
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off-the-shelf, hardware and 
software, we know that. 

228
00:11:24,000 --> 00:11:27,400
And so, it's not very secure, 
their Sim jacking, right? 

229
00:11:27,400 --> 00:11:30,900
There's lots of ways for an 
attacker to get to that to get 

230
00:11:30,900 --> 00:11:33,500
to that, message SMS as an 
infrastructure was never 

231
00:11:33,500 --> 00:11:39,800
intended to be secure. 
And so the Telco companies 

232
00:11:39,800 --> 00:11:42,600
obviously took issue with us 
publicly saying, this is 

233
00:11:42,600 --> 00:11:46,300
insecure and we need to 
deprecate it and said, look, we 

234
00:11:46,300 --> 00:11:48,400
have ways to detect some 
jacking. 

235
00:11:48,400 --> 00:11:51,700
We have ways to time limit these
codes, so they can't be used for

236
00:11:51,700 --> 00:11:54,100
very long. 
Like this is an okay way to do 

237
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multi-factor authentication and 
it's better than just a 

238
00:11:57,000 --> 00:11:58,800
password. 
Like there's no question about 

239
00:11:58,800 --> 00:12:01,000
that and it's really easy to 
deploy. 

240
00:12:01,000 --> 00:12:05,100
It doesn't require anyone to 
install an app and so there are 

241
00:12:05,100 --> 00:12:07,700
a lot of benefits to it there, a
lot of drawbacks to it and the 

242
00:12:07,700 --> 00:12:10,100
same thing is happening. 
I'm like the same sort of 

243
00:12:10,100 --> 00:12:12,500
discussion is happening right 
now with using email for 

244
00:12:12,500 --> 00:12:14,500
multi-factor authentication for 
a long time. 

245
00:12:14,500 --> 00:12:17,300
We said no, no, no, that doesn't
even count as multi-factor 

246
00:12:17,300 --> 00:12:19,300
authentication because it's 
supposed to be something, you 

247
00:12:19,300 --> 00:12:22,500
know, something you have and 
something you are. 

248
00:12:22,600 --> 00:12:25,000
And if you just have a password 
and email, then that's something

249
00:12:25,000 --> 00:12:26,700
that's protected by a password 
and something else that's 

250
00:12:26,700 --> 00:12:28,600
protected by a password. 
And so you're not protecting 

251
00:12:28,600 --> 00:12:30,100
against different kinds of 
attacks. 

252
00:12:31,500 --> 00:12:34,300
But if you're in a corporate 
environment where you can put 

253
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multi-factor on the email, then,
maybe that is a valid. 

254
00:12:38,700 --> 00:12:41,600
Of MFA because you know that 
that person has had another 

255
00:12:41,600 --> 00:12:44,200
Factor checked via another chill
right? 

256
00:12:44,200 --> 00:12:49,400
And so a lot of companies are 
having this struggle with like 

257
00:12:49,400 --> 00:12:52,600
okay what counts as MFA what 
doesn't count as MFA does it 

258
00:12:52,600 --> 00:12:56,100
have to be just more secure than
just a password or is there a 

259
00:12:56,108 --> 00:12:58,700
higher bar for security that we 
want to talk about? 

260
00:12:58,700 --> 00:13:02,700
So yes. 
Identity nerds love to argue and

261
00:13:02,700 --> 00:13:06,500
we're very bad at agreeing on 
things and but we're good at 

262
00:13:06,500 --> 00:13:08,500
moving forward. 
We do build new technologies. 

263
00:13:08,700 --> 00:13:10,800
Really quickly like the identity
field moves. 

264
00:13:10,800 --> 00:13:13,900
Moves forward really fast. 
Yeah, I think even fissionable 

265
00:13:13,900 --> 00:13:17,900
forms of MFA are better than no 
MFA at all. 

266
00:13:19,200 --> 00:13:22,200
You know, it's funny because 
those listening to your how you 

267
00:13:22,200 --> 00:13:24,500
got into. 
I am story and you're talking 

268
00:13:24,500 --> 00:13:27,100
about all these standards and 
people are like, you understand 

269
00:13:27,100 --> 00:13:31,000
these and you're like, yeah, 
they have to remember that you 

270
00:13:31,000 --> 00:13:33,900
were you and to be a rocket 
scientist and you have a degree 

271
00:13:33,900 --> 00:13:37,700
in physics, so it all adds up to
me anyway. 

272
00:13:39,000 --> 00:13:43,100
But the other part kind of the 
the endpoint of your journey or 

273
00:13:43,100 --> 00:13:49,100
the last where you currently are
AWS putting together or being 

274
00:13:49,100 --> 00:13:55,200
responsible for the AWS Cognito 
project is fascinating. 

275
00:13:55,200 --> 00:13:59,600
I mean I work with clients all 
the time and when were you know 

276
00:13:59,600 --> 00:14:04,600
working on customer I am 
projects and strategies the 

277
00:14:04,600 --> 00:14:07,400
question asked is always what 
about Amazon? 

278
00:14:07,400 --> 00:14:13,600
What about Amazons A customer. 
I am capabilities and so that's 

279
00:14:13,600 --> 00:14:16,200
AWS Cognito right. 
Maybe you can tell us a little 

280
00:14:16,200 --> 00:14:21,800
bit about what it is, who's it 
for and all those great things. 

281
00:14:22,500 --> 00:14:24,600
Yeah. 
So the way that AWS thinks about

282
00:14:24,600 --> 00:14:30,000
identity as we divide it between
Workforce and consumer and it's 

283
00:14:30,100 --> 00:14:34,100
it's absolutely huge here. 
So the between the two of those,

284
00:14:34,500 --> 00:14:38,700
we do over 500 million 
Authentication. 

285
00:14:38,800 --> 00:14:43,000
Authorization calls per second. 
So it is just like the scale 

286
00:14:43,000 --> 00:14:45,500
that you work at an AWS is just 
Bonkers. 

287
00:14:45,600 --> 00:14:48,300
Wait you said 500 million per 
second? 

288
00:14:48,700 --> 00:14:53,300
Yeah that's ridiculous. 
It is completely ridiculous. 

289
00:14:53,700 --> 00:14:56,700
Only slightly less than what 
Bezos makes per hour but anyway 

290
00:15:00,400 --> 00:15:03,700
Yeah, so so the part that I am 
really excited about and that I 

291
00:15:03,700 --> 00:15:05,900
am diving. 
A lot of my energy into is that 

292
00:15:05,900 --> 00:15:09,100
the Amazon could be do product, 
which is our consumer-facing 

293
00:15:09,100 --> 00:15:11,800
product. 
And the reason I'm really 

294
00:15:11,800 --> 00:15:14,400
excited about is because I don't
think that any company is really

295
00:15:14,400 --> 00:15:17,100
delivering a great consumer 
identity product. 

296
00:15:17,100 --> 00:15:20,800
Right now as a service, right? 
Consumer identity is a friction 

297
00:15:20,800 --> 00:15:23,100
point at the beginning of every 
app at the beginning of 

298
00:15:23,100 --> 00:15:25,300
everything you want to do, 
right? 

299
00:15:25,300 --> 00:15:30,000
And there's no great way to 
have. 

300
00:15:30,100 --> 00:15:35,600
Have end-user remember a 
password or have to enter an MFA

301
00:15:35,600 --> 00:15:37,400
code, right? 
That's always a pain. 

302
00:15:38,000 --> 00:15:41,900
And so we're looking for more 
researching new ways, how can we

303
00:15:41,900 --> 00:15:43,900
make this easier? 
How can we make it less 

304
00:15:43,900 --> 00:15:46,400
friction? 
How can we make it harder for 

305
00:15:46,400 --> 00:15:50,800
attackers to get in and easier 
for good guys to get in and 

306
00:15:50,800 --> 00:15:53,000
that's a really interesting 
problem for me. 

307
00:15:53,000 --> 00:15:57,500
And Amazon company do is just a 
lot of fun because it's it's a 

308
00:15:57,508 --> 00:16:00,800
Swiss army knife or I like to 
say it's like a So identity 

309
00:16:00,800 --> 00:16:03,400
Legos like you can build a whole
bunch of stuff with it. 

310
00:16:03,400 --> 00:16:05,300
It's got a native directory. 
It does oid. 

311
00:16:05,300 --> 00:16:08,700
See it does sam'l. 
We just had a token revocation. 

312
00:16:08,700 --> 00:16:11,700
Like, there's a whole bunch of 
stuff you can build just with 

313
00:16:11,700 --> 00:16:15,800
Cognito and so just talking to 
Cognito customers are our 

314
00:16:15,800 --> 00:16:18,900
customers, do all sorts of 
really neat things with the 

315
00:16:18,900 --> 00:16:23,800
product that we never expected 
them to do and so we can talk to

316
00:16:23,800 --> 00:16:25,400
them about. 
Hey, what are you building? 

317
00:16:25,400 --> 00:16:27,400
Oh, you're building a castle. 
Cool, that guy over there is 

318
00:16:27,400 --> 00:16:30,600
building a car. 
Like if we built a Wheel like 

319
00:16:30,600 --> 00:16:33,900
would that help both of you 
somehow and so we're building 

320
00:16:33,900 --> 00:16:36,300
new stuff all the time and 
talking to people about how 

321
00:16:36,300 --> 00:16:38,100
they're using the product and 
it's a lot of fun. 

322
00:16:38,700 --> 00:16:40,800
I won't claim to be an expert on
Cognito. 

323
00:16:40,800 --> 00:16:44,500
So for the folks who aren't as 
familiar with it, you mentioned 

324
00:16:44,500 --> 00:16:49,300
Workforce and customer. 
I am, is it the same product for

325
00:16:49,300 --> 00:16:51,300
both? 
So kognito is both, and then 

326
00:16:51,300 --> 00:16:53,400
it's just a matter of 
configuration or is there 

327
00:16:53,400 --> 00:16:55,700
something more to it? 
That people should be thinking 

328
00:16:55,700 --> 00:16:58,300
about it when they're talking 
about either constituency. 

329
00:16:59,000 --> 00:17:03,400
Nope, so cognito Is the consumer
identity piece and then 

330
00:17:04,000 --> 00:17:07,900
Workforce is handled by a 
product called aw ssso, okay? 

331
00:17:07,900 --> 00:17:12,700
So we have ssom Cognito and then
on the kidney do side, I guess 

332
00:17:12,700 --> 00:17:14,700
who's taking advantage of 
Cognito? 

333
00:17:14,700 --> 00:17:18,400
Is it app developers who are 
already building on AWS 

334
00:17:18,400 --> 00:17:21,900
services? 
Do you see uptick from maybe 

335
00:17:21,900 --> 00:17:24,700
through who are using other 
platforms like Azure Google 

336
00:17:24,700 --> 00:17:27,800
Cloud but then they come in and 
use Cognito for some reason. 

337
00:17:27,800 --> 00:17:30,500
Can you can I help me understand
how you know What does it look 

338
00:17:30,500 --> 00:17:31,700
like from a development 
perspective? 

339
00:17:31,700 --> 00:17:35,000
If I'm trying to layer on I am 
on top of my product we do. 

340
00:17:35,000 --> 00:17:38,900
So we see multi-cloud use cases 
and we see AWS native use cases.

341
00:17:39,500 --> 00:17:43,400
And we see just like, hey, I'm 
hosting a an app on like 

342
00:17:43,500 --> 00:17:46,700
Rackspace or whatever dreamhost 
whatever my web developer is. 

343
00:17:46,700 --> 00:17:49,200
And I just want to add some 
identity on top of it. 

344
00:17:50,300 --> 00:17:53,800
So yeah, we get customers from 
all over the place using Amazon 

345
00:17:53,800 --> 00:17:55,400
Cognito, but it's mainly after 
developers. 

346
00:17:55,400 --> 00:17:58,500
Yeah, it's people who are 
building something new and they 

347
00:17:58,500 --> 00:18:01,700
just needed an easy way to Log 
people in and we call that 

348
00:18:01,700 --> 00:18:03,400
undifferentiated, heavy lifting 
right? 

349
00:18:03,400 --> 00:18:05,400
They don't want to do all of 
that heavy lifting. 

350
00:18:05,400 --> 00:18:08,100
It's not going to make their 
company a better company to 

351
00:18:08,100 --> 00:18:10,800
build a whole login system from 
scratch and try to do it in a 

352
00:18:10,808 --> 00:18:14,200
secure way. 
But they know that at amazon 

353
00:18:14,200 --> 00:18:17,600
security is job 0, and if Amazon
is holding all the passwords and

354
00:18:17,600 --> 00:18:20,600
no passwords ever go through my 
system, I feel way better about 

355
00:18:20,600 --> 00:18:23,400
that than I do about trying to 
build this all myself to a 

356
00:18:23,408 --> 00:18:26,000
standard that would be 
considered best of breed. 

357
00:18:26,900 --> 00:18:31,200
So sir, what are the use cases 
that Cognito supports today? 

358
00:18:31,200 --> 00:18:35,300
Is it just the authentication? 
Do you have a directory? 

359
00:18:35,300 --> 00:18:39,400
Do you do you know have 
registration widget or talk to 

360
00:18:39,400 --> 00:18:43,200
us about what's there today? 
And maybe a little bit about 

361
00:18:43,300 --> 00:18:45,300
what we can expect to see in the
future. 

362
00:18:45,800 --> 00:18:47,700
Yeah. 
So today it is. 

363
00:18:48,100 --> 00:18:52,900
It's a native directory. 
It's a federation service, it is

364
00:18:52,900 --> 00:18:57,900
authentication and we have a 
Service called a hosted UI where

365
00:18:57,900 --> 00:19:02,300
we will host your login page, 
your account recovery page, or 

366
00:19:02,300 --> 00:19:06,400
MFA page, anything that has to 
do with user credentials or 

367
00:19:06,400 --> 00:19:10,900
creating the account recovering,
the account that those you can 

368
00:19:10,900 --> 00:19:13,100
host on AWS servers. 
They'll still look like they're 

369
00:19:13,100 --> 00:19:15,500
on your domain. 
So there won't be a change in 

370
00:19:15,500 --> 00:19:21,000
the URL, but it will be hosted 
by AWS so that credentials, 

371
00:19:21,000 --> 00:19:23,400
never go on your server. 
You never have to touch any of 

372
00:19:23,400 --> 00:19:27,100
that. 
And so you are the Ability of 

373
00:19:27,100 --> 00:19:29,200
having to deal with passwords 
and usernames. 

374
00:19:29,200 --> 00:19:33,000
And and all of that is taken 
away from you which our 

375
00:19:33,000 --> 00:19:36,900
customers really like and we're 
going to continue building. 

376
00:19:36,900 --> 00:19:40,800
As I said, we want to make this 
an easier experience with less 

377
00:19:40,800 --> 00:19:43,900
friction and more security. 
And so those are the types of 

378
00:19:43,900 --> 00:19:45,500
things. 
You'll see us releasing on 

379
00:19:45,500 --> 00:19:49,700
cognitive in the future. 
I believe I heard somewhere that

380
00:19:49,800 --> 00:19:53,100
you kind of taken a low code. 
No code approach. 

381
00:19:54,300 --> 00:19:59,000
Is that correct? 
And Whether it is, or isn't it? 

382
00:19:59,000 --> 00:20:02,000
Sir certain developers skill set
or language? 

383
00:20:02,000 --> 00:20:09,300
That people need to kind of be 
familiar with in order to have 

384
00:20:09,300 --> 00:20:13,700
success with Cognito, or is it 
something where you guys 

385
00:20:13,700 --> 00:20:18,600
support, pretty much whatever 
bring your own kind of language.

386
00:20:20,000 --> 00:20:24,500
Yeah, so we kind of go both in 
the direction of if you want to 

387
00:20:24,508 --> 00:20:28,000
do a bunch of custom code, we 
have API so you can call and you

388
00:20:28,000 --> 00:20:30,400
can use Cognito for that and 
that's totally fine. 

389
00:20:30,400 --> 00:20:35,100
But we also recognize that a lot
of people don't want to do that,

390
00:20:35,100 --> 00:20:37,400
like they want a low code, no 
code option. 

391
00:20:37,400 --> 00:20:39,800
And so we're building out more 
and more functionality in the 

392
00:20:39,808 --> 00:20:43,700
AWS console that is just like do
you want MFA? 

393
00:20:43,700 --> 00:20:44,600
Yes. 
Or no clicker. 

394
00:20:44,600 --> 00:20:47,600
Radio button, click save and 
you're done like you don't have 

395
00:20:47,600 --> 00:20:52,200
to write all that code and And 
we will even host the page for 

396
00:20:52,200 --> 00:20:53,800
you. 
And so there is like you can 

397
00:20:53,800 --> 00:20:56,500
have a Cognito instance up and 
running with zero code which is 

398
00:20:56,500 --> 00:20:59,000
really cool. 
That's something that you know, 

399
00:20:59,000 --> 00:21:01,400
when I started an identity that 
was not an option for many 

400
00:21:01,400 --> 00:21:07,600
vendor and so we're hoping to 
get more and more people into 

401
00:21:07,600 --> 00:21:10,900
identity just as administrators 
who know who know the security 

402
00:21:10,900 --> 00:21:13,300
implications of the decisions 
they're making, but don't 

403
00:21:13,300 --> 00:21:16,600
necessarily have coding skills. 
Yeah. 

404
00:21:16,600 --> 00:21:19,100
Struggle with organizations that
are looking to build something 

405
00:21:19,100 --> 00:21:21,600
that already exists. 
As a product somewhere else. 

406
00:21:21,900 --> 00:21:24,600
And I think what you hit earlier
was something that I always 

407
00:21:24,600 --> 00:21:26,400
agree with is, you know, who's 
spending more on security? 

408
00:21:26,400 --> 00:21:29,400
Is it going to be, you know, an 
organization is doing 500 

409
00:21:29,400 --> 00:21:33,100
billion medications per second 
or is it going to be, you know, 

410
00:21:33,100 --> 00:21:35,800
an organization that, you know, 
builds Transmissions? 

411
00:21:36,400 --> 00:21:38,400
I'm gonna go with, you know, the
company that's actually probably

412
00:21:38,400 --> 00:21:40,700
spending more money, you know, 
on the actual security part of 

413
00:21:40,700 --> 00:21:43,100
it, because chances are, they're
probably be more successful with

414
00:21:43,100 --> 00:21:45,000
it. 
And it's not core competency or 

415
00:21:45,000 --> 00:21:47,700
really core to the product or 
the mission right for another 

416
00:21:47,700 --> 00:21:49,100
organization. 
So it makes a lot of sense of be

417
00:21:49,100 --> 00:21:52,600
able to take advantage. 
Of those types of solutions and 

418
00:21:52,800 --> 00:21:55,200
I definitely see the low code. 
No code approach, I love the 

419
00:21:55,200 --> 00:21:57,400
Lego brick analogy. 
I think that's something that, 

420
00:21:57,900 --> 00:22:00,600
you know, that that I've seen 
elsewhere, you know, we see it a

421
00:22:00,608 --> 00:22:06,200
lot and like itsm tools, so 
things like service now and Pega

422
00:22:06,200 --> 00:22:09,000
and other things like that, 
where it's becoming more 

423
00:22:09,000 --> 00:22:11,800
business-friendly to configure 
identity services. 

424
00:22:12,800 --> 00:22:15,400
But all that does is really 
masking, the hard work that 

425
00:22:15,400 --> 00:22:18,500
takes place behind the scenes 
right to make sure that that 

426
00:22:18,500 --> 00:22:20,400
stuff works and 
interoperability. 80 and things 

427
00:22:20,400 --> 00:22:22,300
like that. 
And I think that leads me to 

428
00:22:22,300 --> 00:22:24,300
kind of the next conversation 
topic that I want to bring up 

429
00:22:24,300 --> 00:22:28,000
which is around ID Pro itself. 
Because I do think it takes a 

430
00:22:28,000 --> 00:22:31,900
army of really smart people to 
kind of come up with these types

431
00:22:31,900 --> 00:22:36,900
of standards and having the 
conversations right to allow, 

432
00:22:37,900 --> 00:22:41,400
you know, companies to interact 
in a safe way through their 

433
00:22:41,400 --> 00:22:43,900
identity mechanisms. 
So why don't we talk a little 

434
00:22:43,900 --> 00:22:46,400
bit ID Pro? 
And I know that, you know, just 

435
00:22:46,400 --> 00:22:49,900
for a starting topic. 
Let's say you recently were at a

436
00:22:50,100 --> 00:22:55,000
Reverse and announced the new 
CID Pro certification. 

437
00:22:55,800 --> 00:22:58,000
I know it's something that has 
been near and dear to a lot of 

438
00:22:58,000 --> 00:23:01,400
people's heart within Ida Pro 
itself and kind of figuring out.

439
00:23:01,600 --> 00:23:03,800
How do you prove that you can 
actually do? 

440
00:23:03,800 --> 00:23:06,300
I am work right? 
Are you qualified? 

441
00:23:06,300 --> 00:23:08,700
So maybe why don't we start with
that? 

442
00:23:08,700 --> 00:23:11,800
And you know, what is this CID 
Pro, you know, who is it for? 

443
00:23:12,700 --> 00:23:16,500
Yeah, so this kind of goes back 
to the conversation that Ian and

444
00:23:16,500 --> 00:23:18,100
I had when we founded ID Pro, 
right? 

445
00:23:18,100 --> 00:23:22,800
Like identity is Critical to the
success of security and privacy.

446
00:23:22,800 --> 00:23:28,100
But security has cissp, right? 
And privacy has a certifications

447
00:23:28,100 --> 00:23:30,100
as well, but there's nothing for
identity. 

448
00:23:30,100 --> 00:23:32,400
There's no vendor neutral way to
prove. 

449
00:23:32,400 --> 00:23:34,200
Yes, I know General identity 
skills. 

450
00:23:34,200 --> 00:23:39,500
I can do critical thinking about
security issues until now and so

451
00:23:39,500 --> 00:23:41,000
we decided, hey we're going to 
build one. 

452
00:23:41,000 --> 00:23:46,500
We started building a body of 
knowledge last year where ID Pro

453
00:23:46,500 --> 00:23:49,800
members who are people who have 
been in the industry for 

454
00:23:49,800 --> 00:23:52,400
decades. 
Kids are writing scholarly 

455
00:23:52,400 --> 00:23:55,600
Journal level articles, about 
identity, and access management 

456
00:23:55,600 --> 00:23:57,400
topics. 
And we said, oh we can certify 

457
00:23:57,400 --> 00:24:02,500
against that and so you Jeff and
a lot of other identity 

458
00:24:02,500 --> 00:24:06,200
professionals all got together 
and wrote questions that said, 

459
00:24:06,200 --> 00:24:09,600
hey someone with like our Target
candidate is someone who has two

460
00:24:09,600 --> 00:24:13,500
years of experience either as a 
developer or an administrator 

461
00:24:13,500 --> 00:24:17,500
with an identity system. 
And so these are questions that 

462
00:24:17,500 --> 00:24:19,800
are aimed at someone who's been 
in the field for two. 

463
00:24:20,000 --> 00:24:21,800
Years and hey, this is what you 
should know. 

464
00:24:21,800 --> 00:24:23,800
By the time, you've been in the 
field for two years, this is 

465
00:24:23,800 --> 00:24:27,300
what you should be up to speed 
on and so someone with two years

466
00:24:27,300 --> 00:24:30,000
of experience should be able to 
take the test and pass it 

467
00:24:30,000 --> 00:24:31,800
without studying, that's our 
goal. 

468
00:24:32,500 --> 00:24:36,000
So, I think it's a good target 
audience if I like it because 

469
00:24:36,600 --> 00:24:40,300
it's still, you know, relatively
entry-level but does require 

470
00:24:40,300 --> 00:24:42,400
some experience in the industry,
right? 

471
00:24:42,400 --> 00:24:45,100
To be able to kind of come up 
the stuff or at least be able to

472
00:24:45,100 --> 00:24:48,500
read the body of knowledge on 
the ID, Pro dot org website, 

473
00:24:48,900 --> 00:24:51,700
which is a, which is a It reads,
I think if people are looking 

474
00:24:51,700 --> 00:24:55,400
for good identity content, go 
there and I don't say that just 

475
00:24:55,400 --> 00:24:59,000
because we're on the list is a 
podcast but also because it is, 

476
00:24:59,000 --> 00:25:00,800
you know, there's a wealth of 
information out there and I do 

477
00:25:00,800 --> 00:25:03,600
like the fact that, you know, if
you're looking to work the 

478
00:25:03,600 --> 00:25:08,100
certification process through ID
Pro essentially, that's the page

479
00:25:08,100 --> 00:25:09,600
that you can go to to study, 
right? 

480
00:25:09,600 --> 00:25:13,400
There's most of the questions, I
think have sources that come 

481
00:25:13,400 --> 00:25:17,200
from that area to make it, you 
know, I won't say easy, right? 

482
00:25:17,200 --> 00:25:19,200
Because you still need to have 
the knowledge and demonstrate 

483
00:25:19,200 --> 00:25:21,700
it. 
But easy from the fact that 

484
00:25:21,700 --> 00:25:24,800
you're not having to scour the 
web eight different, you know, 

485
00:25:24,800 --> 00:25:28,400
websites a bunch of YouTube 
channels, you know however 

486
00:25:28,400 --> 00:25:30,700
people are studying for things 
like Security Plus and C is 

487
00:25:30,700 --> 00:25:32,300
ESPYs and you know, things like 
that. 

488
00:25:32,300 --> 00:25:33,900
I think it's a good place to 
start. 

489
00:25:34,200 --> 00:25:38,100
You mentioned that the 
certification focuses on more? 

490
00:25:38,100 --> 00:25:41,000
Do that like the technical of 
the administrator side of 

491
00:25:41,000 --> 00:25:43,100
identity? 
I think there's a large 

492
00:25:43,100 --> 00:25:45,700
constituency of people who are 
maybe not as technical they 

493
00:25:45,700 --> 00:25:49,700
might be more on a business 
analyst or process-oriented when

494
00:25:49,700 --> 00:25:50,700
it. 
That identity. 

495
00:25:51,000 --> 00:25:54,000
What are your thoughts around? 
How do we include those people? 

496
00:25:54,000 --> 00:25:56,600
As part of that is is this test 
for them as well? 

497
00:25:57,200 --> 00:25:59,800
Or do you see like a different 
path to kind of demonstrate? 

498
00:25:59,800 --> 00:26:03,100
Maybe I am as a process 
knowledge and maybe less, so on 

499
00:26:03,100 --> 00:26:06,900
the technical side of things. 
So a couple of things one is 

500
00:26:06,900 --> 00:26:10,700
that it is intended for them. 
We intentionally crafted the 

501
00:26:10,700 --> 00:26:12,800
question so that they're not 
gotcha questions, right? 

502
00:26:12,800 --> 00:26:15,500
There's nothing that requires 
like rote memorization of the 

503
00:26:15,500 --> 00:26:18,200
phyto standard where you must 
know exactly what string, this 

504
00:26:18,200 --> 00:26:19,800
API returns, right? 
Like that. 

505
00:26:19,900 --> 00:26:23,700
It's not the kind of thing that 
were testing against the 

506
00:26:23,700 --> 00:26:28,200
questions are things like, hey, 
a developer is making an 

507
00:26:28,200 --> 00:26:34,100
identity system and he has a, 
he's getting a token from a 

508
00:26:34,100 --> 00:26:37,500
federation situation and he 
decides not to check the 

509
00:26:37,508 --> 00:26:40,100
signature on the token because 
his system works fine without 

510
00:26:40,100 --> 00:26:42,300
checking that signature and he's
got stuff to do. 

511
00:26:42,300 --> 00:26:45,000
And so he just push to 
production and leaves the 

512
00:26:45,000 --> 00:26:47,300
office, right? 
If you are an identity person, 

513
00:26:47,300 --> 00:26:49,800
who doesn't know that like you 
should be checking signatures 

514
00:26:50,000 --> 00:26:52,500
Tokens to make sure that they 
actually came from where they 

515
00:26:52,500 --> 00:26:55,200
said they were coming from. 
You should fail this test. 

516
00:26:55,700 --> 00:26:58,200
And so, if you don't know those 
sorts of things that require 

517
00:26:58,200 --> 00:27:01,500
like critical thinking and 
understanding of this system and

518
00:27:01,500 --> 00:27:04,100
why we trust the system, those 
are the types of things that 

519
00:27:04,100 --> 00:27:08,400
we're testing for not specific, 
gotcha questions. 

520
00:27:09,200 --> 00:27:12,800
However, people have expressed 
interest in future, 

521
00:27:12,800 --> 00:27:14,400
certifications, and going 
deeper. 

522
00:27:14,700 --> 00:27:17,700
So we've had people say, hey, I 
want to do a whole certification

523
00:27:17,700 --> 00:27:21,600
about governance and how you 
govern an identity system and 

524
00:27:21,600 --> 00:27:24,700
how the business processes work,
how you make sure that all of 

525
00:27:24,700 --> 00:27:28,200
these mechanisms are in place 
that keep the system healthy and

526
00:27:28,200 --> 00:27:31,700
hey I want to do a whole legal 
certification about what are the

527
00:27:31,700 --> 00:27:34,300
legal restrictions and 
requirements and enablement 

528
00:27:34,300 --> 00:27:39,100
Surround identity and and can I 
prove that I know those things 

529
00:27:39,600 --> 00:27:42,500
and so for future certifications
like we could go in that 

530
00:27:42,500 --> 00:27:45,200
direction or we're going deep 
into one, specific role and 

531
00:27:45,200 --> 00:27:49,800
Identity or we could go by 
industry and we can say hey Finn

532
00:27:50,200 --> 00:27:54,400
Identity has its own special 
requirements and Healthcare 

533
00:27:54,400 --> 00:27:56,700
identity has its own special 
requirements. 

534
00:27:57,200 --> 00:27:59,700
And like, Hospitality identity 
has its own special 

535
00:27:59,700 --> 00:28:01,600
requirements, right? 
And so we could go that 

536
00:28:01,600 --> 00:28:04,200
direction like kind of a 
horizontal direction as well. 

537
00:28:04,500 --> 00:28:07,900
So there's a few different ways 
to slice it and if all of you 

538
00:28:07,900 --> 00:28:10,800
listening out there, have 
opinions, please join, I do pro 

539
00:28:10,800 --> 00:28:13,600
join the certification committee
because these decisions are 

540
00:28:13,608 --> 00:28:16,500
decisions that are being made 
now and they're going to affect 

541
00:28:16,800 --> 00:28:18,500
identity Professionals in the 
future. 

542
00:28:18,500 --> 00:28:21,900
So I think this is Such 
important work and it's really 

543
00:28:22,800 --> 00:28:28,500
providing some credibility or, 
you know, if somebody needs to 

544
00:28:28,500 --> 00:28:32,700
have some kind of certification 
to kind of advance in their 

545
00:28:32,700 --> 00:28:36,500
career or at least prove some 
base level, Baseline level of 

546
00:28:36,500 --> 00:28:40,400
knowledge, I think that's where 
certification can be really 

547
00:28:40,400 --> 00:28:44,200
handy, and it's also kind of a 
way for folks who are kind of 

548
00:28:44,200 --> 00:28:47,100
early in their career. 
You know it's interesting sorry 

549
00:28:47,100 --> 00:28:51,300
because I think in the beginning
of the Episode where you were 

550
00:28:51,400 --> 00:28:54,200
kind of describing your 
background of whether you chose 

551
00:28:54,200 --> 00:28:58,600
I am or I am shows, you think 
you said kind of of course I am 

552
00:28:58,600 --> 00:29:02,000
chose me right? 
Because folks from who have been

553
00:29:02,000 --> 00:29:03,600
in this industry for a long 
time? 

554
00:29:03,600 --> 00:29:09,100
That's how you know, 99% of us 
got into, I am, was it shows us,

555
00:29:09,300 --> 00:29:12,000
you know, we kind of lucked our 
way into this, very cool 

556
00:29:12,000 --> 00:29:15,700
industry, but I think in the 
future that's actually going to 

557
00:29:15,700 --> 00:29:19,300
change, you know, maybe somebody
will have their entry into I am,

558
00:29:19,900 --> 00:29:23,400
Via our project but they others 
might choose like, hey, that's 

559
00:29:24,100 --> 00:29:26,300
an industry. 
That I know somebody who's in 

560
00:29:26,300 --> 00:29:31,000
the industry, I want to get into
that industry and they start by 

561
00:29:31,300 --> 00:29:33,800
getting certified. 
And what the certification 

562
00:29:33,800 --> 00:29:36,400
really means to me, like what 
you're talking about with the, 

563
00:29:37,600 --> 00:29:41,400
you know, the signing tokens. 
Like those are kind of like some

564
00:29:41,400 --> 00:29:44,700
baseline knowledge that if you 
have that, you kind of 

565
00:29:44,700 --> 00:29:48,100
understand what's going on when 
it comes to I am. 

566
00:29:48,200 --> 00:29:50,400
So I think it's very important. 
What you're doing. 

567
00:29:50,400 --> 00:29:55,000
And I think it really helps that
next generation of I am 

568
00:29:55,000 --> 00:29:59,500
practitioner get into the space,
which I think is important for 

569
00:29:59,500 --> 00:30:03,000
all of us to do is kind of like 
handing handing this industry 

570
00:30:03,000 --> 00:30:08,000
down and making sure that the 
next round of qualified people 

571
00:30:08,000 --> 00:30:12,700
don't have to kind of kill 
themselves to figure it out that

572
00:30:12,700 --> 00:30:16,600
we're, you know, giving that 
passing our knowledge on. 

573
00:30:18,500 --> 00:30:21,600
But I wanted to get into Kind of
some of the the Tactical 

574
00:30:21,600 --> 00:30:24,500
components. 
Now if somebody wanted to take 

575
00:30:24,500 --> 00:30:28,600
this exam you know, do they need
to be my ID Pro member? 

576
00:30:29,700 --> 00:30:33,700
Where would they go to sign up? 
And you know how much does it 

577
00:30:33,708 --> 00:30:36,700
cost to take the certification 
exam? 

578
00:30:37,100 --> 00:30:40,000
Sure you don't have to be a 
member it's open to the public 

579
00:30:40,600 --> 00:30:45,000
you sign up at ID Pro dot org, 
slash CID Pro. 

580
00:30:45,000 --> 00:30:47,000
That's for a couple or calling 
certified identity 

581
00:30:47,000 --> 00:30:50,800
professionals, CID Pros, the 
credential you get However, if 

582
00:30:50,800 --> 00:30:54,500
you pass the exam you do get a 
year of Ida Pro membership for 

583
00:30:54,500 --> 00:30:58,600
free so you can come hang out 
with all of the idea Pros. 

584
00:30:58,600 --> 00:31:00,800
We have a slack that we all hang
out on all day. 

585
00:31:00,800 --> 00:31:04,700
And lots of people ask random 
questions of like identity 

586
00:31:04,700 --> 00:31:06,400
professionals who have been 
around here, you've been around 

587
00:31:06,400 --> 00:31:08,000
for 10 years. 
Like how did you handle this 

588
00:31:08,000 --> 00:31:09,400
problem? 
How did you do this? 

589
00:31:10,600 --> 00:31:16,000
Those sorts of things. 
The exam is $750 and Ida Pro is 

590
00:31:16,000 --> 00:31:18,100
a non-profit, nobody's making 
money off of this. 

591
00:31:18,100 --> 00:31:22,000
This is what it costs us. 
To develop and deliver the test.

592
00:31:22,000 --> 00:31:24,500
And we're hoping to make this a 
sustainable program where we can

593
00:31:24,500 --> 00:31:27,400
deliver more tests in the future
of different subsets of 

594
00:31:27,400 --> 00:31:29,600
identity. 
So I think it'd be interesting 

595
00:31:29,600 --> 00:31:35,200
to see identity as a formal 
education path, right? 

596
00:31:35,200 --> 00:31:38,100
I think there's a lot of in 
information security but 

597
00:31:38,300 --> 00:31:41,000
building out the curriculum for 
someone to show career 

598
00:31:41,000 --> 00:31:43,800
progression specifically with my
identity would be interesting to

599
00:31:43,800 --> 00:31:46,800
see and I think this is kind of 
one of those first steps towards

600
00:31:46,800 --> 00:31:49,200
that. 
I will tell you right now that 

601
00:31:49,200 --> 00:31:54,100
the slack All for ID Pro is just
a loan that is worth the price 

602
00:31:54,100 --> 00:31:57,300
of admission for an ID Pro 
membership which I believe is 

603
00:31:57,300 --> 00:32:00,400
$150 a year. 
Yes, if I remember. 

604
00:32:00,600 --> 00:32:05,000
So just that slack Channel alone
is well worth it and then you 

605
00:32:05,000 --> 00:32:07,400
get everything else. 
So I think we're burying the 

606
00:32:07,400 --> 00:32:09,300
lead a little bit. 
It's like that's that's where we

607
00:32:09,300 --> 00:32:11,900
want people to be at because 
there are really smart people 

608
00:32:11,900 --> 00:32:16,300
and really friendly people who 
are asking questions answering 

609
00:32:16,300 --> 00:32:18,600
questions. 
And yeah if you're struggling 

610
00:32:18,600 --> 00:32:21,100
with and I am questions. 
Um where you know, there's 

611
00:32:21,100 --> 00:32:23,900
forums like you know, probably 
date myself stackoverflow, 

612
00:32:23,900 --> 00:32:25,000
right? 
And things like that, right? 

613
00:32:25,000 --> 00:32:26,200
Where people go to ask 
questions. 

614
00:32:26,600 --> 00:32:29,800
It's a great spot to be able to 
really pick the brains of, you 

615
00:32:29,800 --> 00:32:33,600
know, I'd sell though. 
Identity nerds out there to, you

616
00:32:33,600 --> 00:32:36,400
know, answer things that chances
are someone might have seen it 

617
00:32:36,400 --> 00:32:39,500
or solve that already or can 
tell you what doesn't work. 

618
00:32:39,600 --> 00:32:42,600
So you don't go down a rabbit 
hole of, you know, making 

619
00:32:42,600 --> 00:32:44,800
mistakes that have a 
misstatement made before. 

620
00:32:44,800 --> 00:32:46,200
So I think that's always really 
helpful. 

621
00:32:47,500 --> 00:32:49,700
So I'm a big supporter of ID Pro
for sure. 

622
00:32:50,100 --> 00:32:52,700
And I love the fact that there's
a certification for it. 

623
00:32:53,200 --> 00:32:56,300
I wish I had contributed more. 
I think I have one question the 

624
00:32:56,300 --> 00:32:58,000
test and there is others who are
out. 

625
00:32:58,000 --> 00:33:00,600
There are definitely double 
digits you know like yourself 

626
00:33:00,600 --> 00:33:02,100
and know. 
Ian has written about a lot of 

627
00:33:02,100 --> 00:33:03,900
questions. 
I think people like Matthew 

628
00:33:03,900 --> 00:33:06,300
Carter and Chris Phillips they 
believe of also you know 

629
00:33:06,300 --> 00:33:09,500
contribute a lot. 
So it has taken a lot of work to

630
00:33:09,500 --> 00:33:12,400
get to this ditch you know to 
the to the state you're in right

631
00:33:12,400 --> 00:33:16,500
now in a launch release. 
I guess from start to finish. 

632
00:33:16,500 --> 00:33:19,700
How long did it take to actually
get this? 

633
00:33:19,800 --> 00:33:21,500
Into. 
Okay, we've got something. 

634
00:33:21,500 --> 00:33:22,900
Let's announce it and let's 
laugh. 

635
00:33:23,100 --> 00:33:26,200
Let people start registering. 
It was it six months a year 

636
00:33:26,200 --> 00:33:29,100
longer than that? 
It took almost a year. 

637
00:33:29,200 --> 00:33:34,800
Yeah, I so I took three months 
of Levi took maternity leave an 

638
00:33:34,800 --> 00:33:40,700
early 2020 and I came back in 
July. 

639
00:33:40,700 --> 00:33:42,900
I expecting that the board would
have moved forward on this 

640
00:33:42,900 --> 00:33:46,000
project. 
I do pro board and they had just

641
00:33:46,000 --> 00:33:47,800
been super busy and nothing 
happened. 

642
00:33:47,800 --> 00:33:51,800
And so I had Cleared my calendar
to take leave and I was like, 

643
00:33:51,800 --> 00:33:54,600
all right, I'm going to take 
this on like I'm going to do 

644
00:33:54,600 --> 00:33:56,900
this. 
We're going to bring this in and

645
00:33:56,900 --> 00:34:01,200
like I'm going to launch it it 
identifies next year so so what 

646
00:34:01,200 --> 00:34:04,100
happens when you show up at 
identifier sand and you have 

647
00:34:04,100 --> 00:34:07,400
that that presentation that you 
gave to kind of announce it, 

648
00:34:07,400 --> 00:34:10,100
what was it like to can I get 
out on that stage and say okay 

649
00:34:10,400 --> 00:34:13,199
this thing that we've been 
thinking about here it is. 

650
00:34:13,199 --> 00:34:14,699
Have at it. 
What's what was the reaction to 

651
00:34:14,699 --> 00:34:16,300
it? 
It was so amazing. 

652
00:34:16,300 --> 00:34:17,699
Jeff. 
Like I literally did a happy 

653
00:34:17,699 --> 00:34:21,000
dance on stage. 
I was so so so happy we could 

654
00:34:21,000 --> 00:34:25,500
finally open registration for 
the test and everyone was 

655
00:34:25,500 --> 00:34:28,300
stopping me in the hallways and 
going I'm so glad you did this. 

656
00:34:28,300 --> 00:34:29,900
I'm going to sign up. 
I'm going to have my whole 

657
00:34:29,900 --> 00:34:31,500
company sign up. 
I'm going to have my whole 

658
00:34:31,500 --> 00:34:34,900
consultancy sign up like we're 
getting a huge amount of 

659
00:34:34,900 --> 00:34:39,000
traction for it so it's just 
really great to see that as the 

660
00:34:39,199 --> 00:34:40,699
industry was clearly ready for 
this. 

661
00:34:40,699 --> 00:34:43,900
Like, this was the right time. 
I'm kind of sad that I didn't 

662
00:34:43,900 --> 00:34:47,600
get to identify first this year.
You spoke it identifies. 

663
00:34:47,600 --> 00:34:51,100
You just kind of alluded to it. 
Doing the happy dance. 

664
00:34:52,600 --> 00:34:54,699
Can you give us a recap of the 
conference? 

665
00:34:54,699 --> 00:34:59,800
I know I'm definitely going next
year, you know, God willing, but

666
00:35:00,400 --> 00:35:04,000
can you give us kind of a recap 
and tell us a little bit about 

667
00:35:04,000 --> 00:35:06,300
what you enjoyed? 
What was your favorite session? 

668
00:35:07,000 --> 00:35:10,900
Sure, the conference this year 
was a lot smaller because of the

669
00:35:10,900 --> 00:35:13,200
pandemic. 
And so the people who came were 

670
00:35:13,600 --> 00:35:16,300
really industry veterans and 
they really pulled out all the 

671
00:35:16,300 --> 00:35:18,000
stops. 
I think they were, there are so 

672
00:35:18,000 --> 00:35:21,500
excited to be there. 
That the sessions were like 

673
00:35:21,500 --> 00:35:23,900
extra well-done and extra 
research. 

674
00:35:24,300 --> 00:35:27,000
I think it also helped that they
had to pre-record beforehand 

675
00:35:27,000 --> 00:35:29,200
because it was a hybrid event 
where half of it was done online

676
00:35:29,200 --> 00:35:32,600
and so they couldn't just put in
their slides the night before 

677
00:35:32,700 --> 00:35:35,800
they actually had to at least 21
try run to record it for the 

678
00:35:35,800 --> 00:35:39,400
online audience. 
But it was it was really 

679
00:35:39,400 --> 00:35:44,000
awesome. 
There's a great session by Tori 

680
00:35:44,000 --> 00:35:45,700
Mayer. 
Who's a first-time identifier 

681
00:35:45,700 --> 00:35:47,900
speaker. 
She's a product manager at 

682
00:35:47,900 --> 00:35:52,000
paying and she's About why you 
need product management in your,

683
00:35:52,000 --> 00:35:56,000
I am team in order to have 
strategy and listen to 

684
00:35:56,000 --> 00:35:58,400
customers. 
And not just do project 

685
00:35:58,400 --> 00:36:02,700
management of like Gantt charts 
and how you get things done. 

686
00:36:02,700 --> 00:36:04,800
But really making sure you're 
doing the right things and 

687
00:36:04,800 --> 00:36:07,200
making sure you're doing the 
right things for the long term. 

688
00:36:07,500 --> 00:36:11,000
That's a really great talk. 
David Lee of cloud entity gave a

689
00:36:11,000 --> 00:36:14,600
great talk on diversity in the 
identity industry and how we can

690
00:36:15,400 --> 00:36:17,400
do real work there and have real
solutions. 

691
00:36:17,400 --> 00:36:19,600
And not just do sort of thoughts
and prayers. 

692
00:36:19,700 --> 00:36:22,300
Kind of do this is bad. 
I hope it gets better kind of 

693
00:36:22,308 --> 00:36:26,000
thing. 
Brian Campbell gave a great talk

694
00:36:26,000 --> 00:36:31,800
on the new par standard John. 
Lennon did a talk. 

695
00:36:31,800 --> 00:36:33,700
That is actually going to be a 
book. 

696
00:36:33,700 --> 00:36:36,900
I guess, he wrote a whole book 
on actually identity at AWS. 

697
00:36:36,900 --> 00:36:41,500
So, there were a ton of good 
talks this year, and I think the

698
00:36:41,500 --> 00:36:44,400
online portal is still open so 
people can watch those. 

699
00:36:44,400 --> 00:36:49,300
And then normally identifies 
puts them up online for free a 

700
00:36:49,300 --> 00:36:50,000
few. 
Later. 

701
00:36:50,000 --> 00:36:53,600
So they may be coming to the 
internet soon but I don't know 

702
00:36:53,600 --> 00:36:55,400
for sure on that. 
Yeah, I'll have to keep an eye 

703
00:36:55,400 --> 00:36:57,400
out for that cuz I, yeah, I 
think usually they do have them 

704
00:36:57,500 --> 00:37:00,600
online somewhere to view and I'm
sad to, I didn't make it. 

705
00:37:00,700 --> 00:37:05,100
This is the first one I've 
missed since 2016, at least. 

706
00:37:05,500 --> 00:37:10,300
So, for whatever reason I was 
I'm looking forward to traveling

707
00:37:10,900 --> 00:37:12,100
and just didn't make it to this 
one. 

708
00:37:12,100 --> 00:37:14,900
So, definitely. 
Next year, for sure it's a great

709
00:37:14,900 --> 00:37:16,300
conference. 
I think it's the best identity 

710
00:37:16,300 --> 00:37:19,600
conference at least in the u.s. 
that I've been to. 

711
00:37:19,700 --> 00:37:22,800
Ooh not that other ones are bad 
but I think this one being so 

712
00:37:22,800 --> 00:37:26,400
specifically focused on identity
and the fact that while it's 

713
00:37:26,400 --> 00:37:29,500
hosted by ping, I think pink 
does a good job of separating it

714
00:37:29,500 --> 00:37:33,300
out that it's not all about ping
and it is separate, you know 

715
00:37:33,300 --> 00:37:36,800
enough where there are certainly
competitors there and it really 

716
00:37:36,800 --> 00:37:40,100
has turned into you know not 
just the Ping Identity 

717
00:37:40,100 --> 00:37:42,300
conference. 
It's it's own thing, right? 

718
00:37:42,300 --> 00:37:44,300
And I think they've done a 
really good job of having that 

719
00:37:44,300 --> 00:37:47,700
level of abstraction that layer 
of second of Separation to make 

720
00:37:47,700 --> 00:37:50,400
it a little more vendor neutral,
which That's what we try to do. 

721
00:37:50,400 --> 00:37:52,800
On our show to is, is not do 
commercials or anything like 

722
00:37:52,800 --> 00:37:55,400
that and really kind of more 
talk more substance. 

723
00:37:55,900 --> 00:37:57,900
One thing I thought was really 
interesting as we were kind of 

724
00:37:58,100 --> 00:38:01,700
prepping before the call. 
Is you mentioned your fondness 

725
00:38:01,700 --> 00:38:04,300
for escape rooms? 
So I think there's a couple 

726
00:38:04,300 --> 00:38:07,300
things you told us a story about
one that you attended in Denver,

727
00:38:07,300 --> 00:38:11,600
but before we get to that for 
folks who aren't familiar what 

728
00:38:11,600 --> 00:38:16,000
is an escape room? 
So, an escape room is a series 

729
00:38:16,000 --> 00:38:19,100
of puzzles. 
They actually started in 

730
00:38:19,100 --> 00:38:20,200
Seattle. 
Where I live. 

731
00:38:20,200 --> 00:38:22,800
So it's not like who incidental 
that I'm into this. 

732
00:38:23,400 --> 00:38:26,900
It's in the first one. 
You were literally locked in a 

733
00:38:26,900 --> 00:38:31,500
room and the key to get the door
was like in a safe and you had 

734
00:38:31,500 --> 00:38:33,700
to get the code to the safe in 
order to get that I could to the

735
00:38:33,700 --> 00:38:36,200
save, you had to find all the 
pieces of the puzzle in her to 

736
00:38:36,200 --> 00:38:37,300
find all the pieces of the 
puzzle. 

737
00:38:37,300 --> 00:38:39,700
You had to find all these keys 
and you had to do all these 

738
00:38:40,400 --> 00:38:43,500
solutions to different puzzles 
around the room and some of them

739
00:38:43,500 --> 00:38:47,300
involve like mirrors and lasers 
and some of them involved like 

740
00:38:47,600 --> 00:38:51,300
literal jigsaw puzzles and some 
of Involved like getting a 

741
00:38:51,308 --> 00:38:55,000
magnet through a maze. 
And so, it's a whole bunch of 

742
00:38:55,000 --> 00:38:59,700
fun, puzzles that you have an 
hour to solve, and then if you 

743
00:38:59,700 --> 00:39:02,100
don't solve them, you are locked
in that room forever and you 

744
00:39:02,107 --> 00:39:03,700
starve and you die. 
Hmm. 

745
00:39:03,800 --> 00:39:05,100
Okay. 
So there's definitely some 

746
00:39:05,100 --> 00:39:08,600
repercussions for for not for 
not getting a getting things 

747
00:39:08,600 --> 00:39:09,200
done. 
And this is. 

748
00:39:09,200 --> 00:39:10,100
So, I guess, the important 
thing, right? 

749
00:39:10,100 --> 00:39:12,000
This is, this is in the real 
world, right? 

750
00:39:12,000 --> 00:39:14,400
We're not talking about a 
webpage, although maybe there's 

751
00:39:14,400 --> 00:39:17,600
a computer with, you know what? 
Page open, but you're actually 

752
00:39:17,600 --> 00:39:22,400
physically in a room and there 
are puzzles or things and a 

753
00:39:22,408 --> 00:39:24,200
theme usually associated with 
it, right? 

754
00:39:24,200 --> 00:39:27,700
To kind of say, okay, you need 
to get to this objective, 

755
00:39:27,700 --> 00:39:30,900
whatever that may be open the 
safe or, you know, find the key 

756
00:39:30,900 --> 00:39:33,500
to the exit, whatever it may be,
which I think is fascinating, I 

757
00:39:33,500 --> 00:39:38,200
have not done one yet myself, 
but I know people who have and 

758
00:39:38,200 --> 00:39:40,300
they just keep talking about it 
and raving about it and it's a 

759
00:39:40,300 --> 00:39:42,700
little bit irritating sometimes 
about how much they like it. 

760
00:39:43,500 --> 00:39:46,000
But why don't we talk about the 
one that that happened in 

761
00:39:46,000 --> 00:39:47,500
Denver? 
Because I think it was an 

762
00:39:47,500 --> 00:39:49,200
interesting story on a couple 
different fronts and I don't 

763
00:39:49,200 --> 00:39:51,100
want to spoil That's a lot. 
You go ahead and tell it. 

764
00:39:51,300 --> 00:39:53,000
Yeah. 
So I try to get some ID Pro 

765
00:39:53,000 --> 00:39:55,700
members together and every 
identifiers to go to an escape 

766
00:39:55,700 --> 00:39:58,300
room. 
So the last one we did was in 

767
00:39:58,300 --> 00:40:02,800
Washington, DC in 2019. 
And for that one, we set an 

768
00:40:02,800 --> 00:40:05,700
all-time record for the fastest 
team to get out of the room. 

769
00:40:06,100 --> 00:40:09,400
Because it turns out that like, 
identity people are really good,

770
00:40:09,400 --> 00:40:13,500
creative problem solvers, and so
like the very transferable skill

771
00:40:13,500 --> 00:40:16,000
set. 
And so this one, we like we had 

772
00:40:16,000 --> 00:40:18,400
really high expectations. 
Were like, oh yeah, like what's 

773
00:40:18,400 --> 00:40:19,600
the record for the room we're 
going to? 

774
00:40:19,700 --> 00:40:24,500
Beat that record and we did one 
in Denver this year and identify

775
00:40:24,500 --> 00:40:28,800
verse and the record for the 
room was 27 minutes and we got 

776
00:40:28,800 --> 00:40:33,300
out in 33. 
So we were pretty darn close but

777
00:40:33,300 --> 00:40:37,200
we had to haul ourselves all the
way from the conference center 

778
00:40:37,200 --> 00:40:41,200
which is more by the airport at 
to downtown Denver and we were 

779
00:40:41,200 --> 00:40:44,200
going to Uber, but apparently 
Ubers are really expensive and 

780
00:40:44,200 --> 00:40:47,200
unreliable now because like post
IPO, they want to make money or 

781
00:40:47,200 --> 00:40:51,100
something. 
And but as it turns out, like at

782
00:40:51,100 --> 00:40:55,700
6 p.m. on a Tuesday, like limos 
are super cheap and so we 

783
00:40:55,700 --> 00:41:00,500
actually rented a limo and a 
tidy Pro members, drink, 

784
00:41:00,500 --> 00:41:04,200
champagne, and were ferried to 
an escape room in downtown 10 

785
00:41:04,200 --> 00:41:09,800
for then and then came back. 
And so it was, it was an extra 

786
00:41:09,800 --> 00:41:11,700
fancy Escape. 
So if you need any more 

787
00:41:11,700 --> 00:41:15,400
motivation to join ID Pro, 
that's right. 

788
00:41:15,900 --> 00:41:18,500
Sarah will pick you up in a limo
and take you? 

789
00:41:18,900 --> 00:41:20,400
A escape room. 
Is that what I'm hearing? 

790
00:41:20,700 --> 00:41:22,600
And you will get out in record 
time. 

791
00:41:22,600 --> 00:41:27,100
There's a 50% chance. 
I just imagine this this image 

792
00:41:27,100 --> 00:41:31,600
of like this limo pulling up to 
identify verse and then a whole 

793
00:41:31,600 --> 00:41:34,300
bunch of identity, nerds kind of
like hopping into it and people 

794
00:41:34,300 --> 00:41:37,300
sticking out of the top of the 
sunroof, whatever drinking 

795
00:41:37,300 --> 00:41:40,300
champagne as they're like, you 
know, onwards my toe off 

796
00:41:40,300 --> 00:41:44,900
companions are unique, he's back
to downtown and then they're 

797
00:41:44,900 --> 00:41:49,000
like jokes the whole way. 
I mean, this is Now really 

798
00:41:49,000 --> 00:41:52,600
getting into like probably true 
identity, nor tears nor identity

799
00:41:52,600 --> 00:41:55,600
and heard territory for sure, 
but it sounds like a lot of fun.

800
00:41:55,900 --> 00:42:00,200
So, you know, I think what want 
to do is probably end up here on

801
00:42:00,200 --> 00:42:05,300
a lighter note, what is your 
ideal escape room like describe 

802
00:42:05,300 --> 00:42:09,700
it for us and the listeners. 
So, let me tell you about a few 

803
00:42:09,700 --> 00:42:14,100
of the Escape rooms that I have 
really been impressed by, and 

804
00:42:14,100 --> 00:42:16,500
like, some combination of those 
would probably be my ideal. 

805
00:42:17,300 --> 00:42:19,800
So the first one is in LA. 
It's on Hollywood Boulevard. 

806
00:42:19,800 --> 00:42:22,600
There is an escape hotel that 
has, like, eight different 

807
00:42:22,600 --> 00:42:25,300
Escape rooms. 
And I did not even know this was

808
00:42:25,300 --> 00:42:28,800
there, but I was there with my 
family and we walked in and we 

809
00:42:28,800 --> 00:42:30,900
were like, do you have any open 
it like, and they're like, yes, 

810
00:42:30,900 --> 00:42:32,100
we have lots. 
Which one do you want? 

811
00:42:32,100 --> 00:42:34,200
And we were like, which one is 
the hardest? 

812
00:42:35,100 --> 00:42:37,800
And I forget what the name of 
the room was but they were like,

813
00:42:37,800 --> 00:42:42,700
it's this room and but you start
off blindfolded and chained to 

814
00:42:42,700 --> 00:42:48,000
the floor and we were like cool.
We're in like let's do it right?

815
00:42:48,000 --> 00:42:50,400
And it's in Hollywood, right? 
So it's Hollywood production 

816
00:42:50,400 --> 00:42:53,600
level. 
So that one was super fun and 

817
00:42:53,600 --> 00:42:56,500
then, hey, Sarah. 
Are you sure though that was an 

818
00:42:56,500 --> 00:43:02,200
escape room? 
Right? 

819
00:43:02,200 --> 00:43:03,800
You have to wonder when they do 
that. 

820
00:43:04,500 --> 00:43:07,700
Yeah, no kidding. 
Sorry then there's a great one 

821
00:43:08,200 --> 00:43:14,400
in Austin that we did where we 
were supposed to. 

822
00:43:14,600 --> 00:43:17,500
There was this whole cabinet 
that they had built in doors. 

823
00:43:17,900 --> 00:43:20,500
And so you started outside the 
cabin, you had to break in. 

824
00:43:20,500 --> 00:43:22,800
And then you saw the bunch of 
puzzles in the cabin, and the 

825
00:43:22,800 --> 00:43:25,200
fireplace swings open. 
And you're like, okay, what's 

826
00:43:25,200 --> 00:43:28,500
behind the fireplace and you 
crawl in and there's an 

827
00:43:28,500 --> 00:43:32,600
adult-sized slide to the next 
level of Building where there 

828
00:43:32,600 --> 00:43:37,600
are more puzzles and so you have
to go down the slide, that was 

829
00:43:37,600 --> 00:43:39,800
awesome. 
And then, my absolute favorite 

830
00:43:39,800 --> 00:43:43,500
escape room is here in Seattle. 
The company that founded Escape 

831
00:43:43,500 --> 00:43:46,800
rooms is called puzzle break. 
And they started with two and 

832
00:43:46,800 --> 00:43:49,900
they found that they had groups 
that were trying to compete to 

833
00:43:49,900 --> 00:43:53,000
see which one could get out 
faster, but they were two 

834
00:43:53,000 --> 00:43:55,800
different rooms and so it wasn't
really a fair contest. 

835
00:43:56,000 --> 00:43:59,400
And so they built two, identical
Escape rooms. 

836
00:44:00,700 --> 00:44:04,100
And not so not only can you 
bring two groups and see who 

837
00:44:04,100 --> 00:44:07,500
gets out faster? 
But there is a, it's all say on 

838
00:44:07,500 --> 00:44:10,600
steamed and there's like this 
plastic candelabra on the wall 

839
00:44:10,600 --> 00:44:13,300
that lights up when the other 
group, it's a milestone. 

840
00:44:13,300 --> 00:44:15,500
So you can sort of tell like 
who's ahead. 

841
00:44:15,800 --> 00:44:19,700
So like we went in and then like
we're looking for things and 

842
00:44:19,700 --> 00:44:21,800
like there's this clearly, this 
like chest said that we're 

843
00:44:21,800 --> 00:44:24,100
supposed to put together and 
like there's one piece missing 

844
00:44:24,100 --> 00:44:27,600
that we can't find somewhere in 
the room and then one candle on 

845
00:44:27,600 --> 00:44:31,000
the kind of labra lights up. 
And we're like, oh, Oh, hell no.

846
00:44:31,000 --> 00:44:33,400
Like they already found the 
chest piece, like we have got to

847
00:44:33,400 --> 00:44:35,800
get to work, but this is not 
cool. 

848
00:44:36,900 --> 00:44:40,900
So I think like some combination
of like, competitive escape room

849
00:44:40,900 --> 00:44:43,600
that involves being like 
blindfolded and chained to the 

850
00:44:43,600 --> 00:44:48,300
floor that also involves slice. 
Like, that's a combination of 

851
00:44:48,600 --> 00:44:51,700
the best things I've seen. 
That's an Eclectic mix of 

852
00:44:51,900 --> 00:44:56,100
flavors for your escape room. 
I like the idea of the 

853
00:44:56,100 --> 00:44:58,800
competition part, right? 
Kind of bracing against someone 

854
00:44:58,800 --> 00:45:01,100
else. 
Yeah, I firmly believe there 

855
00:45:01,100 --> 00:45:03,100
should be like Hotel. 
There should be like, escape 

856
00:45:03,100 --> 00:45:06,000
room Olympics. 
There needs to be a world 

857
00:45:06,000 --> 00:45:08,400
champion. 
It sounds kind of like the movie

858
00:45:08,400 --> 00:45:11,600
Saw. 
If you think about it in that 

859
00:45:11,600 --> 00:45:14,800
perspective, that's maybe a 
little bit more morbid way to 

860
00:45:14,800 --> 00:45:16,500
end on a light note. 
Yeah, don't know. 

861
00:45:16,500 --> 00:45:17,100
Kidding. 
Right. 

862
00:45:17,100 --> 00:45:20,900
You know, I like to I like to 
keep it real for the folks you 

863
00:45:20,900 --> 00:45:23,900
know, I haven't done one myself 
but I would imagine that if I 

864
00:45:23,900 --> 00:45:27,000
were going to do one I would 
like something that is like 

865
00:45:27,400 --> 00:45:31,800
virtual reality based somehow 
where You're not constrained by 

866
00:45:31,800 --> 00:45:35,400
the limits of physics, man, you 
know, where there's some 

867
00:45:35,400 --> 00:45:38,700
component to it, where you're 
able to leverage, kind of a 

868
00:45:38,700 --> 00:45:42,800
bunch of different Technologies,
maybe to kind of solve issues, 

869
00:45:42,800 --> 00:45:45,100
or, you know, puzzles, things 
like that. 

870
00:45:45,100 --> 00:45:49,400
So, maybe that's one of those in
Australia. 

871
00:45:49,400 --> 00:45:54,500
And so you have to change your 
strategy. 

872
00:45:55,100 --> 00:45:58,200
Oh my gosh. 
I think we need to do a 

873
00:45:58,200 --> 00:46:02,600
fact-finding mission. 
To to come up with some sort of 

874
00:46:02,600 --> 00:46:05,100
identity problem that will that 
needs the identity at the center

875
00:46:05,100 --> 00:46:07,200
podcast to be there. 
That's right. 

876
00:46:07,200 --> 00:46:10,100
We're going to use our Char, 
we're going to need our escape 

877
00:46:10,100 --> 00:46:12,800
room Sherpa, Sarah to help us 
with that, as well. 

878
00:46:12,800 --> 00:46:14,900
So I think that should be a 
mission of ours to take on at 

879
00:46:14,900 --> 00:46:16,800
some point first. 
And what about yourself? 

880
00:46:16,800 --> 00:46:18,600
What about have you ever done an
Escape Route? 

881
00:46:18,600 --> 00:46:22,600
I've never done an escape room. 
I thought about the one that 

882
00:46:22,600 --> 00:46:25,900
Sarah mentioned, where there's a
key locked in a sieve, and I've 

883
00:46:25,900 --> 00:46:29,500
got a safe in my house and I 
know the combination and half 

884
00:46:29,500 --> 00:46:29,900
the time. 
Time. 

885
00:46:29,900 --> 00:46:33,500
It takes me to three tries to 
get to get it plugged in so I'll

886
00:46:33,500 --> 00:46:36,600
see you do it. 
Like, yeah, once he even if I 

887
00:46:36,607 --> 00:46:41,400
know the combination, I takes me
a while to get the safe open, so

888
00:46:41,600 --> 00:46:45,100
I don't think I would succeed. 
But I think if I was to say what

889
00:46:45,100 --> 00:46:49,000
an ideal escape room would be 
for me, would be something 

890
00:46:49,000 --> 00:46:52,800
that's almost impossible to 
solve like, finding my keys or 

891
00:46:52,800 --> 00:46:57,100
finding my remote control, you 
know, even though I was the last

892
00:46:57,100 --> 00:47:00,500
person to use it and I put it 
wherever Still can't find. 

893
00:47:00,500 --> 00:47:03,900
It sounds like every day's an 
escape room for you. 

894
00:47:03,900 --> 00:47:07,200
Jim was true. 
There's been that way for a long

895
00:47:07,200 --> 00:47:09,800
time. 
All right. 

896
00:47:09,800 --> 00:47:12,000
So I think, we think we brought 
it back up to the lighter note, 

897
00:47:12,000 --> 00:47:14,700
which is what we wanted. 
So we can forgive my saw 

898
00:47:14,700 --> 00:47:19,300
reference, but before we let 
Sarah go any final words of 

899
00:47:19,300 --> 00:47:21,800
wisdom, Sarah, that you want to 
lay on us and lay on the 

900
00:47:21,800 --> 00:47:24,200
listening audience for anything 
we've talked about today. 

901
00:47:25,200 --> 00:47:29,600
Oh gosh. 
Yeah, one of the tenets of the 

902
00:47:29,600 --> 00:47:31,200
oauth working group that I have 
made. 

903
00:47:31,200 --> 00:47:35,900
Also a tenant at AWS identity is
make the easy things, easy and 

904
00:47:35,900 --> 00:47:39,700
make the hard things possible. 
So when you're doing identity, 

905
00:47:39,700 --> 00:47:43,400
you want to make it as easy as 
possible for things to get 

906
00:47:43,400 --> 00:47:45,100
people to do things that they do
every day, right? 

907
00:47:45,100 --> 00:47:48,800
Login change, their password, 
things like that, and you want 

908
00:47:48,800 --> 00:47:52,600
to make it possible for them to 
really dig into this system and 

909
00:47:52,600 --> 00:47:54,500
write their own code if they 
want to make their own custom 

910
00:47:54,500 --> 00:47:56,900
stuff. 
If they want and and really go 

911
00:47:56,900 --> 00:48:00,300
to new lengths and New Heights. 
So, that's one of the tenets 

912
00:48:00,300 --> 00:48:03,600
that I firmly believe in what 
architecting identity. 

913
00:48:04,400 --> 00:48:06,100
I really like that. 
I think, you know, there's 

914
00:48:06,100 --> 00:48:08,100
enough hard thing to this world.
Let's try to make the easy 

915
00:48:08,100 --> 00:48:09,800
things. 
Easy, that's when I think one of

916
00:48:09,800 --> 00:48:12,700
things I've been saying recently
is, you know, I know identity 

917
00:48:12,700 --> 00:48:15,500
can be overwhelming, but the 
goal is to make it whelming, 

918
00:48:18,200 --> 00:48:21,700
it's like okay, there's so many 
things to solve issues, whatever

919
00:48:21,700 --> 00:48:23,000
right? 
And you can easily get 

920
00:48:23,000 --> 00:48:24,700
overwhelmed with like a list of 
a hundred thousand. 

921
00:48:24,800 --> 00:48:27,400
Is that need to happen. 
Let's just, let's just take it 

922
00:48:27,408 --> 00:48:29,400
down to whelmed, right? 
Let's just fix the things we can

923
00:48:29,400 --> 00:48:31,400
fix and just work on in order. 
And that's how you eat. 

924
00:48:31,400 --> 00:48:34,600
An elephant one bite at a time. 
Jim, how about yourself words of

925
00:48:34,600 --> 00:48:36,200
wisdom and words? 
Wisdom? 

926
00:48:36,200 --> 00:48:40,000
I have is, you know, in 
preparing for this episode I 

927
00:48:40,000 --> 00:48:45,000
went out to YouTube and watch 
some videos on AWS Cognito, so I

928
00:48:45,000 --> 00:48:48,000
actually may have known more 
about it than I let on with my 

929
00:48:48,000 --> 00:48:51,400
questions. 
But I'd say anybody who's 

930
00:48:51,400 --> 00:48:54,600
interested, I mean a ton of 
videos out there. 

931
00:48:54,800 --> 00:49:00,100
Ron YouTube around AWS Cognito. 
So if you want to start that 

932
00:49:00,100 --> 00:49:03,000
educational Journey, that's one 
place to start. 

933
00:49:03,000 --> 00:49:05,500
But I would actually even turn 
it over to Sarah could because 

934
00:49:05,800 --> 00:49:08,400
maybe there's better than than 
what I found, right? 

935
00:49:08,400 --> 00:49:11,200
I found things on YouTube but 
where else can people go to 

936
00:49:11,200 --> 00:49:16,900
learn about it? 
Yeah, and so AWS doesn't annual 

937
00:49:16,900 --> 00:49:19,100
conference. 
Every year in December in Las 

938
00:49:19,100 --> 00:49:22,100
Vegas, called reinvent and all 
of the talks from that 

939
00:49:22,100 --> 00:49:25,400
conference go up on YouTube. 
So if you search for reinvent 

940
00:49:25,400 --> 00:49:27,700
and search for Cognito, you'll 
find some of the, some of the 

941
00:49:27,700 --> 00:49:29,700
best stuff that are solutions 
Architects. 

942
00:49:29,700 --> 00:49:33,300
That are our service team has 
put out there. 

943
00:49:33,500 --> 00:49:35,300
That's a great way to get 
started on learning. 

944
00:49:35,700 --> 00:49:38,200
Now, you should see reinvent 
banners around when Gartner 

945
00:49:38,200 --> 00:49:40,900
would do their identity access 
management conference which I 

946
00:49:40,900 --> 00:49:43,700
believe was kind of like right 
before it and It's smart. 

947
00:49:43,700 --> 00:49:45,500
I think to kind of, you know, 
have the two. 

948
00:49:45,500 --> 00:49:49,100
It's almost like black hat and 
definitely. 

949
00:49:49,100 --> 00:49:51,200
I did both. 
And I was in Vegas for two weeks

950
00:49:51,200 --> 00:49:53,800
and that was a terrible mistake.
No one should ever stay in Vegas

951
00:49:53,800 --> 00:49:55,800
for two weeks. 
No, I did it for one week like 

952
00:49:55,800 --> 00:49:57,300
Vegas, but I wouldn't want to 
live there. 

953
00:49:58,700 --> 00:50:01,300
I like biggest only because, you
know, when I go, I'm staying in 

954
00:50:01,300 --> 00:50:03,900
a hotel, there's good 
restaurants, you know, usually 

955
00:50:03,900 --> 00:50:06,900
it's, you know, on a company's 
answer, something like that, 

956
00:50:06,900 --> 00:50:09,000
which is also helpful to this 
amazing. 

957
00:50:09,000 --> 00:50:10,600
But like, that's part of the 
problem, right? 

958
00:50:10,600 --> 00:50:12,700
Like you just can't stop eating.
Yeah. 

959
00:50:13,000 --> 00:50:15,100
Well, you know, or you don't 
have to go outside, right? 

960
00:50:15,100 --> 00:50:18,000
You can breathe our official 
error for, I think, my record is

961
00:50:18,000 --> 00:50:20,200
four days. 
I never saw some light once in 

962
00:50:20,200 --> 00:50:25,300
Vegas. 
Yeah, well, you know, that's 

963
00:50:25,300 --> 00:50:28,600
what gives me. 
My radiant pale skin, that 

964
00:50:29,300 --> 00:50:31,200
lichens, me to Casper the 
Friendly Ghost. 

965
00:50:31,300 --> 00:50:34,100
Hey, Jeff. 
I'm very, how long is the ideal?

966
00:50:34,100 --> 00:50:37,500
Stay in Vegas for me. 
It's for days, anything beyond 

967
00:50:37,500 --> 00:50:39,500
four days. 
So like I cannot wait to get to 

968
00:50:39,500 --> 00:50:40,700
the airport. 
Yeah. 

969
00:50:40,700 --> 00:50:45,000
I think I would say the same. 
But I think that's true for 

970
00:50:45,000 --> 00:50:48,700
probably most areas unless 
you're actually going for 

971
00:50:49,000 --> 00:50:52,900
leisure like a beach or if it's 
something like you can't go to 

972
00:50:52,900 --> 00:50:54,400
Europe. 
For example, for four days. 

973
00:50:54,400 --> 00:50:56,400
Or if you're in Europe, can't 
come to the US or four days 

974
00:50:56,400 --> 00:50:59,100
because it takes you a day to 
get there today to get back. 

975
00:50:59,100 --> 00:51:00,300
You're going to want to spend 
more time. 

976
00:51:00,800 --> 00:51:04,100
So you know, I could I could 
probably swing a week but that's

977
00:51:04,200 --> 00:51:07,200
I don't drink really that much. 
I don't gamble but I love to 

978
00:51:07,200 --> 00:51:10,700
people watch and I'll tell you 
right now, Beast be with Las 

979
00:51:10,700 --> 00:51:13,800
Vegas being one of the best 
areas and actually Paris, France

980
00:51:13,800 --> 00:51:16,000
was another fantastic area for 
people watching. 

981
00:51:16,600 --> 00:51:20,000
I could I could satisfy that 
that that need you know for 

982
00:51:20,000 --> 00:51:22,700
several days and be good. 
Sarah, what about yourself? 

983
00:51:22,700 --> 00:51:24,600
What's your, what's your ideal 
Vegas? 

984
00:51:24,700 --> 00:51:27,700
Stay duration? 
Yeah, I think for today is just 

985
00:51:27,700 --> 00:51:31,300
perfect and then you got to get 
out of there and then you're 

986
00:51:31,300 --> 00:51:34,600
throwing your last leftover 
coins, in the slot machine at 

987
00:51:34,600 --> 00:51:37,100
the, at the airport and your way
out, okay. 

988
00:51:38,600 --> 00:51:40,700
All right, I think that's a good
spot that we can leave it for 

989
00:51:40,700 --> 00:51:42,500
this week. 
Sarah, thank you so much for 

990
00:51:42,500 --> 00:51:43,900
joining us. 
I really enjoyed the 

991
00:51:43,900 --> 00:51:45,800
conversation. 
Kind of talking about everything

992
00:51:45,800 --> 00:51:49,100
from from Neva WS Cognito 
perspective but also just 

993
00:51:49,200 --> 00:51:53,700
congratulations on the ID Pro 
success and especially on the 

994
00:51:54,000 --> 00:51:56,000
certification getting out there.
CID Pro. 

995
00:51:56,000 --> 00:51:59,200
So for folks who want to get 
more information about that 

996
00:51:59,300 --> 00:52:04,700
certification you can visit ID 
Pro dot org slash CID pro has 

997
00:52:04,700 --> 00:52:06,800
all the information there, it's 
open to the public. 

998
00:52:06,800 --> 00:52:08,600
You don't have to be a member 
which is fantastic. 

999
00:52:09,000 --> 00:52:11,900
Would encourage people to check 
it out and try to pick out the 

1000
00:52:11,900 --> 00:52:14,300
one question that maybe My made 
it onto the test or not. 

1001
00:52:14,300 --> 00:52:17,000
We'll see. 
So with that we'll go ahead and 

1002
00:52:17,000 --> 00:52:19,000
leave it for this week. 
You can connect with Sarah on 

1003
00:52:19,000 --> 00:52:20,900
LinkedIn as well. 
I'll have a link to her in our 

1004
00:52:20,900 --> 00:52:23,300
show notes and linked to CID 
Pro. 

1005
00:52:23,700 --> 00:52:27,000
Also to AWS kognito for folks 
who want to learn more about 

1006
00:52:27,000 --> 00:52:30,000
that specifically. 
And with that, we're going to go

1007
00:52:30,000 --> 00:52:32,800
ahead and wrap it up for this 
week, preciate it and thanks for

1008
00:52:32,800 --> 00:52:34,200
listening. 
And we'll talk with you all in 

1009
00:52:34,200 --> 00:52:40,700
the next one. 
Thanks for listening to the 

1010
00:52:40,700 --> 00:52:43,500
identity at the center podcast. 
If you like what you heard, 

1011
00:52:43,500 --> 00:52:46,800
don't forget to subscribe and 
visit us on the web and identity

1012
00:52:46,800 --> 00:52:47,600
at the center.com.
