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It's like me playing Grand Theft
Auto. 

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They're sure there's a main 
story and a main quest or 

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whatever you want to call it, 
but I just happen to just 

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randomly drive around and find 
random things to work on. 

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So I need like something that's 
a little more on rail sometimes.

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Right. 
And it's like if we achieve the 

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scope of getting $35,000, we can
get a better car in the game. 

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That's really what I think. 
It's the difference between the 

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word objectives and goals. 
I agree with you, they probably 

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mean about the same thing. 
I think objectives implies that 

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there's some kind of metric 
driving like we want to get 10% 

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more efficient or we want to 
improve our security platform by

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some metric and that ought to be
the objective. 

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So you see, the objective is 
like the measurable result of a 

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goal. 
I think. 

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So OK, I mean I can argue it 
both ways, but I don't, I don't 

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want to argue. 
This is identity at the center 

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if it has anything to do with 
IAM. 

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This is the go to podcast now 
your hosts Jim McDonald and Jeff

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Stedman. 
Welcome to the Identity at the 

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Center podcast. 
I'm Jeff, and that's Jim. 

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Hey, Jim. 
Hey, Jeff, how are you? 

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Oh, not so bad yourself. 
I think we're having the 

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Internet as you're saying, we 
are best on this episode, but 

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we'll just. 
It's very laggy, that's for 

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sure. 
I feel like there's like a 

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delay, like I'm saying something
and then the gears are turning 

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in your brain like, oh, 
processing, processing. 

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OK, now we put out voice. 
I'm responding as soon as I hear

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your question mend. 
That's all I can tell you. 

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But minimally tell, we're doing 
our best to stay on track of 

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recording an episode and 
publishing one every Monday. 

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That's our commitment to our 
loyal listeners. 

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And hey, sometimes it's going to
be a shit show. 

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Yes, very well, maybe. 
So I'll do my best at this and 

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make it sound natural, but if 
there are unnatural delays in 

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between things that I just can't
do cleanly or make it sound at 

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least somewhat normal, I might 
just leave them in and just, 

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yeah, deal with it. 
Hopefully the conversation and 

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the topic makes up for it. 
And yes, this is the the joy of 

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being an identity consultant and
living in out of hotels. 

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This time you're in the hotel 
and I'm actually at home. 

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So that's a little bit of a role
reversal there. 

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Big time and well anyways I had 
meetings in Austin, TX very cool

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city, great food and and what I 
learned was that I dated 

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Concentric stickers are in fact 
currency. 

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You can use them for people who 
are die hard this years. 

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We had a few at company called 
towels. 

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They do B to BCIAN and as 
they're in my role as a 

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consultant for RSM, that's my 
day job. 

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We partner with them. 
It's a good relationship. 

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I was there with Chad and 
Fletcher from our team. 

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And again, they talk about the 
podcast like they just love it. 

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And it's amazing, Jeff, because 
people keep asking like, why 

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didn't you guys start doing this
podcast? 

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You know, five years ago, 
podcasts weren't even a big 

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deal. 
And it's pretty cool. 

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Just, I mean, the story's 
pretty, pretty lame. 

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It's like, yeah, Jeff asked me 
to probably just start the 

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podcast and like, yeah, I guess 
so. 

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Like what else are we doing? 
Yeah, all you have to do is just

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speak into a microphone, right? 
It's that easy. 

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Which one of these? 
I mean, you know. 

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Well, except, except when we're 
dealing with weird Marriott 

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Internet foibles. 
You know, that's the one thing 

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that I think hotels have really 
missed the boat on is just black

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luster Wi-Fi all over the place.
It's just not good. 

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Yeah, totally. 
And even enhanced Internet is 

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enhanced of a what over horrible
Internet that operates at the 

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speed of like flip phones? 
I don't know. 

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Well, you're tethered to your 
phone, so we'll give it a shot. 

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Why don't we get into a couple 
of the conferences that we want 

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to make sure people are aware 
of. 

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We can talk about Identity Week 
in Asia. 

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We were just at the DC 
conference, which was a lot of 

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fun about Asia still taking 
place October 22nd and 23rd. 

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And if you use the code IDAC 30,
that gets you 30% off. 

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We'll have a link in our show 
notes for people to check that 

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out. 
But before that, we've got the 

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authenticate conference that you
and I are going to be at October

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14th through the 16th in 
Carlsbad, CA IDAC 15 gets you 

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15% off of your registration and
I am very much looking forward 

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to that conference. 
We've got some exciting plans 

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for what we're going to be doing
there. 

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As part of sort of the official 
agenda, if you received an 

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e-mail asking you to fill out a 
survey with a bunch of identity 

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questions, please do so because 
that's for us. 

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And it's something that Jim and 
I are working on and we need as 

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much participation as possible 
from people listening. 

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So if you're attending the final
conference, whether it's remote 

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or in person, hopefully you have
an e-mail. 

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If not, check your spam folders 
and look for that survey so that

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we can collect some information 
from folks and turn into what we

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hope will be a really fun 
session at the conference 

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itself. 
That will be in person, and I 

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believe it's going to be 
streamed too. 

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So it'll be a lot of fun, but we
need your help. 

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So that's my tweet. 
Everyone has register register 

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using our code. 
Yeah, of course. 

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So you save money, we get a, we 
get a little bit of of credit as

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far as like, hey, you know what,
we want to partner with you guys

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again because we were able to 
drive some some folks to attend.

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So that's how that works. 
Yeah. 

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So conferences and I think 
today's is kind of be about 

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conversations that you and I 
have both been having and sort 

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of our real jobs around IM 
programs. 

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I'm kind of like thinking about 
this like, all right, so you 

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want to start an IM program, 
Cool. 

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Now what, what do you do 1st and
maybe kind of take a high level 

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approach here from a, from a 
strategic perspective, say, OK, 

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here's how we want to go about 
building out an identity and 

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access management program. 
And I think this applies to 

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really any organization. 
If you have an IM program, 

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great. 
Take a look at it and let's see,

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you know, if there's anything 
that we mentioned here that you 

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might want to incorporate. 
If you haven't started 1A, 

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better time than now to start 
thinking about, OK, how do we 

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want to get things kicked off? 
So why don't we start there? 

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And I think the first thing that
you probably want to start to 

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think about is what is your IM 
program want to be when it grows

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up? 
What are its goals, its hopes, 

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its dreams? 
What is the scope? 

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You know, what is it your 
program is meant to address? 

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Is it internal enterprise 
workforce, you know, employees, 

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is it customer, is it both? 
Should you mix both into the 

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same program? 
You know, I think there's, 

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there's different options 
there's but what do you think 

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about starting there? 
Jim is like, hey, let's, let's 

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figure out what we want to be 
before we start to design this 

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thing. 
Yeah, I think golds and scope 

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are obvious two things that you 
need to define. 

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I think sometimes you have to 
work backwards into that. 

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In other words, what are the 
drivers? 

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What are the outcomes that 
you're trying to achieve? 

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When I think about these drivers
and the outcomes, a lot of times

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it's it boils down to improved 
efficiency, reduced cost and 

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improved security and a rich 
reduced risk, improved 

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compliance results. 
So if you have those objectives 

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in mind, that helps and 
certainly helps you drive your 

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scope because if all these 
things require that you're doing

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a workforce saying customer I 
am, that may be the scope of 

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your project. 
You may know those things are 

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scope of your program, you may 
know those things going in. 

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But either way, I think it's 
important to define what are the

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drivers, what are the outcomes 
that you're looking to achieve 

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within your program? 
I feel like we're saying the 

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same thing. 
We're setting goals, we're 

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saying outcomes. 
So I think we're on the same 

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page and I think those goals and
outcomes are very different 

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based on your scope. 
So if your, if your remit within

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the organization is you're in 
charge of employees, that's 

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going to be a very different, 
you know, set of outcomes that 

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you're trying to put in place if
it, you know, compared to 

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customers, right, true 
customers. 

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And maybe maybe organization is 
more in the middle where it's 

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like B to B is more like 
partners and other vendors and 

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things like that. 
Think of like like a dealer 

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network, right? 
Or insurances like that too, 

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right? 
We have a lot of different kind 

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of B to B partners that are, are
doing things. 

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So certainly figuring out those 
initial things starts to take 

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the, the, the universe, right, 
and make it a little bit 

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smaller. 
And I think that's, that's 

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helpful because if you have a 
tighter scope and a tighter 

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vision of what's of what you're 
trying to do, that helps narrow 

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the focus and say, OK, here's 
the path you want to follow. 

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Because otherwise, you know, 
it's like a, it's like me 

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playing Grand Theft Auto. 
They're sure there's a main 

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story and a main quest or 
whatever you want to call it, 

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but I just happen to just 
randomly drive around and find 

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random things to work on. 
So I need like something that's 

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a little more on rail sometimes.
Right. 

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Maybe it's like if we achieve 
the scope of getting $35,000, we

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can get a better car in the 
game. 

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That's really what I think. 
It's the difference between the 

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word objectives and goals. 
I agree with you, they probably 

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mean about the same thing. 
I think objectives implies that 

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there's some kind of metric 
driving like we want to get 10% 

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more efficient or we want to 
improve our security platform by

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some metric and that ought to be
the objective. 

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So you see, the objective is 
like the measurable result of a 

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goal. 
I think. 

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So OK, I mean I can argue it 
both ways, but I don't, I don't 

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00:10:18,480 --> 00:10:20,640
want to argue. 
Yeah, no, not. 

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00:10:20,640 --> 00:10:22,840
Let's just call it that for now,
yeah. 

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00:10:22,840 --> 00:10:25,560
That's how it feels, obviously 
that's how it feels at the 

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moment. 
OK, so we've got our objectives,

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we've got our goals and scope. 
What do you think is the next 

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step that we that we want to 
start to think about? 

190
00:10:35,040 --> 00:10:39,280
Well, normally what we do and we
engage in this process with the 

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00:10:39,280 --> 00:10:41,400
client is we start with an 
assessment. 

192
00:10:41,880 --> 00:10:46,720
And so it's very helpful to have
people who have perspective. 

193
00:10:47,000 --> 00:10:51,520
So either maybe people on your 
team have a good deal of 

194
00:10:51,520 --> 00:10:56,440
experience of working at 
different organizations within 

195
00:10:56,960 --> 00:11:01,760
your industry and have some 
background in how I am is being 

196
00:11:01,760 --> 00:11:06,000
done at different places. 
Or you engage with the third 

197
00:11:06,000 --> 00:11:11,840
party and which I've experienced
with seeing what works well, 

198
00:11:11,840 --> 00:11:15,560
what doesn't work well from an 
identity perspective. 

199
00:11:16,000 --> 00:11:20,000
And then designing, well, really
performing an assessment of 

200
00:11:20,600 --> 00:11:25,520
where you sent, how mature are 
your current processes compared 

201
00:11:25,520 --> 00:11:31,320
to other organizations in your 
industry and a world at large. 

202
00:11:31,560 --> 00:11:35,320
Yeah, I think about it as, all 
right, I want to build this Lego

203
00:11:35,600 --> 00:11:38,520
car, spaceship, boat, whatever 
it may be. 

204
00:11:38,880 --> 00:11:43,000
What Legos do I have that will 
help me get to that end state of

205
00:11:43,000 --> 00:11:44,280
whatever it is I'm trying to 
building? 

206
00:11:44,880 --> 00:11:46,600
And more importantly, what Legos
am I missing? 

207
00:11:47,120 --> 00:11:49,040
Do I need, Do I have the right 
people? 

208
00:11:49,040 --> 00:11:51,200
Do I have the right processes, 
the right technologies? 

209
00:11:51,680 --> 00:11:53,760
So I think about it from an 
inventory perspective to say, 

210
00:11:53,760 --> 00:11:57,000
OK, here's what we've got, 
here's where we're trying to go,

211
00:11:57,440 --> 00:11:58,720
what's working, what's not 
working? 

212
00:11:58,720 --> 00:12:00,080
What are the parts that are 
missing? 

213
00:12:00,280 --> 00:12:03,800
What are other people doing to 
solve for maybe some of these 

214
00:12:03,800 --> 00:12:05,320
gaps? 
Maybe there's a unique Lego 

215
00:12:05,320 --> 00:12:07,760
shape and there's only three of 
them in the world and you're not

216
00:12:07,760 --> 00:12:09,280
going to have access to it, so 
you've got to come up with an 

217
00:12:09,280 --> 00:12:12,560
alternative. 
So I think working through that 

218
00:12:12,560 --> 00:12:17,040
process of assessing and saying,
OK, these, these are the things 

219
00:12:17,040 --> 00:12:19,120
we have to play with. 
What does our toolbox look like?

220
00:12:19,800 --> 00:12:22,960
Are the tools we have good 
enough or do we need to buy new 

221
00:12:22,960 --> 00:12:28,240
tools or upgrade our current 
tools or train our current tools

222
00:12:28,680 --> 00:12:31,320
right? 
Or maybe learn to use our tools 

223
00:12:31,320 --> 00:12:33,800
in a different way through a 
business process or something 

224
00:12:34,160 --> 00:12:35,480
that makes things more 
efficient? 

225
00:12:35,560 --> 00:12:39,520
So I'm totally with you right 
there is like, OK, goals, let's 

226
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set them up. 
Let's set our objectives now 

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00:12:41,280 --> 00:12:43,720
let's assess and see what we've 
got to play with and where we 

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00:12:43,720 --> 00:12:45,880
want and how are we going to get
there with the tools we've got. 

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Does that make sense? 
Yeah. 

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And it it makes you think of an 
example. 

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00:12:50,000 --> 00:12:53,160
So one of the areas that we 
talked about in this one of 

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these Lego boxes is what is the 
system of record for your 

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00:12:57,120 --> 00:13:00,040
identities? 
Normally companies do a very 

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00:13:00,040 --> 00:13:04,360
good job of having all their 
employees in a single HR system.

235
00:13:04,880 --> 00:13:08,720
They have a good search system 
of record for who works. 

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Sierra Star's employees, 
contractors, It's really hit or 

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00:13:13,200 --> 00:13:16,000
miss. 
Some, many organizations have 

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spreadsheets or databases of 
contractors without having the 

239
00:13:21,280 --> 00:13:24,920
perspective of what is best 
practice, what are other 

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00:13:24,920 --> 00:13:30,440
organizations doing Startsheet 
good enough databases could not.

241
00:13:30,440 --> 00:13:33,360
I mean, generally the answer is 
going to be no. 

242
00:13:33,680 --> 00:13:35,320
But how would you know such 
things? 

243
00:13:35,320 --> 00:13:39,800
So I think having some 
experiences because trying to 

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00:13:39,800 --> 00:13:42,880
think about the identity 
management, it's experience 

245
00:13:42,880 --> 00:13:46,400
based and you know from a 
consulting standpoint it's 

246
00:13:46,680 --> 00:13:50,200
experience based. 
It's not like you go into each 

247
00:13:50,200 --> 00:13:53,360
client organization and come up 
with the Whizbank solution, 

248
00:13:53,760 --> 00:13:57,320
coming up with the solution 
based on what you've seen work 

249
00:13:57,320 --> 00:14:01,600
in other places and what you've 
seen where it's caused major 

250
00:14:01,600 --> 00:14:03,520
problems. 
You want to avoid major 

251
00:14:03,520 --> 00:14:06,040
problems. 
So that example I just used, a 

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00:14:06,040 --> 00:14:09,920
major problem is an organization
where we've got a spreadsheet 

253
00:14:09,920 --> 00:14:14,400
for every country and they may 
or may not have the contractors 

254
00:14:14,400 --> 00:14:17,800
in that spreadsheet. 
We may or may not have all the 

255
00:14:17,800 --> 00:14:20,560
identity identities in the 
system of record. 

256
00:14:21,040 --> 00:14:24,560
That is not going to be a good 
starting point for an IGA 

257
00:14:24,560 --> 00:14:26,400
implementation. 
Yeah, if you're trying to go 

258
00:14:26,400 --> 00:14:28,240
down the IGA route, you 
definitely are. 

259
00:14:28,480 --> 00:14:31,400
The goal is to become more 
data-driven in that aspect is 

260
00:14:31,520 --> 00:14:35,200
you want good timely quality 
data sources to drive that 

261
00:14:35,200 --> 00:14:37,400
automation. 
But let me take the alternative 

262
00:14:37,400 --> 00:14:41,920
here. 
If contractors are only 1% of 

263
00:14:41,920 --> 00:14:48,200
your total users, is it worth 
saying, OK, well, we haven't won

264
00:14:48,200 --> 00:14:52,320
the battle yet to put him in our
work day or whatever, you know, 

265
00:14:52,320 --> 00:14:55,240
ADP, whatever the identity 
source of truth is for for 

266
00:14:55,240 --> 00:14:59,200
employees. 
Can we get away with. 

267
00:14:59,240 --> 00:15:00,800
Yeah, you know what, that's 
going to have to be a 

268
00:15:00,800 --> 00:15:02,960
spreadsheet for now. 
And maybe it's a little bit of a

269
00:15:02,960 --> 00:15:05,400
Field of Dreams approach where 
we say, well, we're going to 

270
00:15:05,400 --> 00:15:08,080
build it and we're going to hope
there comes the employees will 

271
00:15:08,080 --> 00:15:10,760
be taken care of and people are 
going to start to wonder why 

272
00:15:10,760 --> 00:15:15,480
contractors don't have the same 
experience and they are more of 

273
00:15:15,480 --> 00:15:17,840
a hassle. 
Well, here's why, because we've 

274
00:15:18,200 --> 00:15:20,920
we've got the tools, we've got 
the business processes in place 

275
00:15:20,920 --> 00:15:24,200
to manage our employees. 
But for whatever reason, non 

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00:15:24,200 --> 00:15:27,600
employees have, you know, don't 
have feature parity, right when 

277
00:15:27,600 --> 00:15:29,080
it comes to those business 
processes. 

278
00:15:29,960 --> 00:15:31,840
And so that's an option, you 
know, I guess. 

279
00:15:31,840 --> 00:15:34,280
So I'm just. 
One example, but I think it's 

280
00:15:34,320 --> 00:15:36,600
good that you bring up the 
devil's abdicated approach 

281
00:15:36,600 --> 00:15:42,800
because I think the scenario you
brought in was a very edge use 

282
00:15:42,800 --> 00:15:47,400
case where the company has, 
let's say thousands of employees

283
00:15:47,880 --> 00:15:52,600
and only 1% of those employees 
are, I should say a thousands in

284
00:15:52,600 --> 00:15:56,400
the workforce and only 1% of 
those are non employees. 

285
00:15:56,880 --> 00:16:03,040
That's I, I almost goes as far 
as to say I've seen that very 

286
00:16:03,040 --> 00:16:06,800
rarely or maybe never. 
It's almost always a greater 

287
00:16:06,800 --> 00:16:10,520
percentage, always almost always
dealing with hundreds or even 

288
00:16:10,520 --> 00:16:14,280
thousands of contractors. 
In those cases, you need to have

289
00:16:14,280 --> 00:16:16,520
a system record. 
When you're talking about a 

290
00:16:16,520 --> 00:16:22,120
couple dozen individuals, you 
may be able to come up with a a 

291
00:16:22,120 --> 00:16:24,480
more simplified way to manage to
choose. 

292
00:16:25,000 --> 00:16:27,800
Ultimately, you do need to come 
up with a solution. 

293
00:16:28,080 --> 00:16:32,040
That's just one example of many 
identity use cases. 

294
00:16:32,240 --> 00:16:34,280
Yeah, I mean, I agree with you. 
I, I, you know, there's there's 

295
00:16:34,280 --> 00:16:37,400
no magic number, right? 
1% of 1,000,000 is a lot of 

296
00:16:37,400 --> 00:16:40,680
people. 
So I think it really is kind of 

297
00:16:40,800 --> 00:16:43,640
let's take into context and say,
OK, well how big of a problem is

298
00:16:43,640 --> 00:16:46,880
this? 
And do we, do we stop progress 

299
00:16:47,040 --> 00:16:50,480
because 1% of our population is 
not going to be addressed and 

300
00:16:50,480 --> 00:16:55,240
addressed very well? 
I'd argue no, unless that 1% is 

301
00:16:55,240 --> 00:16:59,040
like critical to the business 
and causes a outsized amount of 

302
00:16:59,040 --> 00:17:01,720
risk that you're unwilling to 
take, then OK, let's figure it 

303
00:17:01,720 --> 00:17:03,760
out. 
Ideally you've got everyone 

304
00:17:03,760 --> 00:17:06,599
covered, but I think in the real
world, you have to make 

305
00:17:06,599 --> 00:17:10,000
sacrifices sometimes. 
And that might be a battle that 

306
00:17:10,000 --> 00:17:13,680
you, you know, push down the 
road a little bit rather than 

307
00:17:13,680 --> 00:17:16,079
just waiting for everything to 
be perfect before you start, 

308
00:17:16,079 --> 00:17:17,400
because that's it's, it's never 
going to happen. 

309
00:17:17,440 --> 00:17:19,920
You got to start somewhere. 
But I'm with you on that because

310
00:17:19,920 --> 00:17:22,520
a lot of times these programs we
start to think about this is 

311
00:17:22,520 --> 00:17:25,720
like, hey, this, this advice 
you're, you're saying Jim and 

312
00:17:25,720 --> 00:17:30,440
Jeff sounds, you know, pretty, 
you know, common sense like duh.

313
00:17:30,880 --> 00:17:34,400
Well, some of it is, yes, but 
people aren't doing it. 

314
00:17:34,400 --> 00:17:36,600
It's like, OK, well, why aren't 
you doing it? 

315
00:17:36,640 --> 00:17:38,440
Why aren't you setting a 
structure around this? 

316
00:17:38,440 --> 00:17:40,640
You know, who owns identity and 
access management, right? 

317
00:17:40,640 --> 00:17:42,040
Things like basic questions like
that. 

318
00:17:42,520 --> 00:17:46,080
And so sometimes it doesn't 
sound so innovative until you 

319
00:17:46,080 --> 00:17:49,280
get further down the road and 
say, oh, yeah, we needed to 

320
00:17:49,280 --> 00:17:52,840
like, build the base, you know, 
before we started to add in all 

321
00:17:52,840 --> 00:17:55,360
the fancy stuff that that we 
really were thinking about 

322
00:17:55,360 --> 00:17:57,560
getting to. 
But if you had tried to do, you 

323
00:17:57,560 --> 00:18:00,760
know, let's put AI on top of it 
right now, terrible time. 

324
00:18:01,040 --> 00:18:02,480
You're, you're, you're not going
to enjoy it. 

325
00:18:02,960 --> 00:18:05,400
The data will be suspect and 
you'll wonder why you ever did 

326
00:18:05,400 --> 00:18:08,800
this in the 1st place. 
So I, I'm a firm believer in and

327
00:18:08,800 --> 00:18:10,480
thinking about that firm 
foundation. 

328
00:18:10,480 --> 00:18:11,960
And that's where that assessment
part comes in. 

329
00:18:11,960 --> 00:18:13,760
It's like, OK, what do we have 
to play with? 

330
00:18:13,760 --> 00:18:15,280
What's realistic? 
I see. 

331
00:18:15,400 --> 00:18:19,480
The other thing about an 
assessment is that you're going 

332
00:18:19,480 --> 00:18:23,680
to find where are your big gaps,
Where is it that you really need

333
00:18:23,680 --> 00:18:28,360
to have a mature, stable process
and you're underwhelming. 

334
00:18:28,880 --> 00:18:34,920
And I think probably most 
practitioners intuitively know 

335
00:18:34,920 --> 00:18:39,240
where those gaps are. 
But putting together a bar chart

336
00:18:39,240 --> 00:18:43,440
of like we're here in terms of 
maturity, we need to get there 

337
00:18:43,640 --> 00:18:48,640
or where we are, where we are 
heading, I think that's an 

338
00:18:48,640 --> 00:18:51,000
important exercise. 
I think it's important. 

339
00:18:51,000 --> 00:18:54,680
I don't place as much. 
I mean, it's a bar chart and you

340
00:18:54,680 --> 00:18:56,560
know, 50% of all stats are 
made-up. 

341
00:18:57,080 --> 00:19:00,720
So you know, it's kind of like, 
OK, maybe that's what you need 

342
00:19:00,720 --> 00:19:04,160
to get executive buy in because 
ultimately you're going to need 

343
00:19:04,160 --> 00:19:05,920
executive buy in to get this 
thing going. 

344
00:19:06,520 --> 00:19:10,240
And so maybe, you know, your 
executives are very big on 

345
00:19:10,240 --> 00:19:12,520
charts and you need to quantify 
everything or as much as you 

346
00:19:12,520 --> 00:19:15,400
possibly can, but sometimes 
those metrics might be a little 

347
00:19:15,400 --> 00:19:17,040
bit subjective and you have to 
kind of explain. 

348
00:19:17,040 --> 00:19:19,560
OK, well, you know, the Active 
Directory team is doing a great 

349
00:19:19,560 --> 00:19:23,480
job, but AWS stinks. 
So how do you try to combine 

350
00:19:23,480 --> 00:19:25,880
things into like 1 bar chart 
might be a little bit 

351
00:19:25,880 --> 00:19:27,600
challenging. 
So I think you have to kind of 

352
00:19:27,600 --> 00:19:30,960
understand as part of that 
assessment process to say, OK, 

353
00:19:31,480 --> 00:19:33,360
here's what we're doing. 
Well, here's where we need 

354
00:19:33,360 --> 00:19:36,400
improvement and let's figure out
how to get this together because

355
00:19:37,080 --> 00:19:39,360
unless you've got executive buy 
in, you're going nowhere where 

356
00:19:39,360 --> 00:19:40,920
you're going to have a very 
difficult time. 

357
00:19:40,920 --> 00:19:44,360
This is not a grassroots 
campaign that you can typically 

358
00:19:44,560 --> 00:19:47,800
stand up and all of a sudden 
you've got, you know, whatever 

359
00:19:47,800 --> 00:19:50,800
investment people or technology 
that you need to get things 

360
00:19:50,800 --> 00:19:53,240
started and certainly not you 
don't have the support to do 

361
00:19:53,240 --> 00:19:55,400
business change, which is 
really, really hard. 

362
00:19:55,960 --> 00:19:58,000
That's probably the hardest 
thing of us, if it's the change 

363
00:19:58,000 --> 00:20:00,600
and you need the executives to 
be part of that, that process. 

364
00:20:00,600 --> 00:20:04,600
Yeah, I think that's one of the 
reasons I love interviewing 

365
00:20:05,040 --> 00:20:08,800
chief information security 
officers on the podcast is that 

366
00:20:09,320 --> 00:20:14,840
they speak the executive speak, 
but understand cybersecurity. 

367
00:20:15,120 --> 00:20:20,760
So they're able to put 
investments and return on 

368
00:20:20,760 --> 00:20:24,640
investors in terms that 
executives get. 

369
00:20:24,640 --> 00:20:27,960
Why would I spend money to 
reduce risk? 

370
00:20:28,280 --> 00:20:33,320
I could spend that money to 
improve my business in other 

371
00:20:33,320 --> 00:20:36,080
ways. 
So it's important to make that 

372
00:20:37,480 --> 00:20:42,320
that business case, that return 
on investment case for investing

373
00:20:42,320 --> 00:20:46,120
in identity and access 
management, investing in an 

374
00:20:46,120 --> 00:20:50,040
improved user experience or 
improved security posture. 

375
00:20:51,760 --> 00:20:54,040
Yeah. 
And so you need the people who 

376
00:20:54,400 --> 00:20:58,280
get that, who understand that 
and are good at making that case

377
00:20:58,760 --> 00:21:03,160
or you're going to be running 
around and doing IM on, you 

378
00:21:03,160 --> 00:21:06,360
know, pocket change. 
That is no fun. 

379
00:21:06,760 --> 00:21:10,680
Not only is it no fun, but it's 
hard to be effective and you're 

380
00:21:10,680 --> 00:21:12,920
going to constantly be chasing 
your tail. 

381
00:21:13,160 --> 00:21:16,880
Yeah, I think one thing that 
I've seen a a big improvement 

382
00:21:16,880 --> 00:21:19,520
over the years in talking with 
CSO's and others at the 

383
00:21:19,520 --> 00:21:24,240
executive level is their ability
to articulate why something 

384
00:21:24,240 --> 00:21:27,280
needs to be done. 
Because a lot of times the pain 

385
00:21:27,360 --> 00:21:31,480
and suffering is hidden because 
there are heroic IM people 

386
00:21:31,480 --> 00:21:36,000
running around doing things that
are beyond the scope of their 

387
00:21:36,000 --> 00:21:39,320
role or going above and beyond 
to fix things just out of the 

388
00:21:39,800 --> 00:21:41,160
they know what's the right thing
to do. 

389
00:21:41,160 --> 00:21:42,960
And a lot of times that stuff 
gets hidden and covered up. 

390
00:21:43,000 --> 00:21:45,200
Well, nothing's broken. 
Why do we need to fix it? 

391
00:21:45,600 --> 00:21:50,040
Well, let's open up the the 
covers and look at this, you 

392
00:21:50,040 --> 00:21:52,440
know, engine that is like a 
bunch of popsicle sticks and a 

393
00:21:52,440 --> 00:21:54,800
hamster. 
Like that's not, you know, 

394
00:21:54,800 --> 00:21:58,280
that's that's not where you want
to be and it's it's a risk, 

395
00:21:58,360 --> 00:22:00,240
right? 
If one of those popsicles has a 

396
00:22:00,240 --> 00:22:01,640
break, the whole thing kind of 
falls down. 

397
00:22:01,640 --> 00:22:05,160
Or if the really important 
hamster leaves, who's going to 

398
00:22:05,160 --> 00:22:08,920
drive this engine? 
So I think, I think that a lot 

399
00:22:08,920 --> 00:22:11,360
of the executives that you and I
both talked to have gotten 

400
00:22:11,360 --> 00:22:15,280
better and articulating that of 
here's why the investment is 

401
00:22:15,280 --> 00:22:17,280
important. 
Now ultimately the business is 

402
00:22:17,280 --> 00:22:19,400
going to decide. 
And I think it's the CSO's job 

403
00:22:19,400 --> 00:22:23,320
or whoever's in charge of making
that, that case really needs to 

404
00:22:23,320 --> 00:22:26,800
understand the risk component 
for it and be able to articulate

405
00:22:26,800 --> 00:22:28,720
that out to others to secure the
other buying. 

406
00:22:28,720 --> 00:22:31,760
Because it's not like CSO's can 
do this all on their own either.

407
00:22:32,000 --> 00:22:34,840
Typically they have to go out 
and get support from their peers

408
00:22:34,840 --> 00:22:37,320
and other executives right 
within the organization. 

409
00:22:37,840 --> 00:22:41,720
So it's important that that 
executive buy in is in place, 

410
00:22:41,720 --> 00:22:45,040
not just in information security
or wherever the IM program is 

411
00:22:45,040 --> 00:22:47,680
going to live, but across, 
because you're going to need 

412
00:22:47,680 --> 00:22:50,360
people across the organization 
to make this thing happen. 

413
00:22:50,600 --> 00:22:53,000
You're going to need a cross 
functional team, which is really

414
00:22:53,000 --> 00:22:56,200
where you start to say, OK, 
we've got our our goals. 

415
00:22:56,640 --> 00:22:58,760
We've started to think about 
what we have in place. 

416
00:22:58,760 --> 00:23:01,960
We've got executives saying, 
yes, you know, proceed, let's 

417
00:23:01,960 --> 00:23:04,720
start to figure out what's next,
and let's put together A-Team 

418
00:23:04,720 --> 00:23:06,960
because you talked about those 
conversations that you have with

419
00:23:06,960 --> 00:23:08,200
a whole bunch of other people as
well. 

420
00:23:08,480 --> 00:23:10,920
It's not just information 
security as part of an IM 

421
00:23:10,920 --> 00:23:15,360
program, it's infrastructure, 
it's the help desk, it's the 

422
00:23:15,360 --> 00:23:17,760
business themselves. 
So you really want to make sure 

423
00:23:17,760 --> 00:23:19,520
that you pull enough people 
together, but not too many 

424
00:23:19,520 --> 00:23:24,240
people to be able to have 
insight and windows into the 

425
00:23:24,240 --> 00:23:27,200
different parts of the 
organization so that whatever it

426
00:23:27,200 --> 00:23:29,880
is you're designing works for as
many people as possible. 

427
00:23:30,920 --> 00:23:33,520
Yeah. 
And suddenly pulling that 

428
00:23:33,520 --> 00:23:38,480
information in Billy Evangelist 
in the cross functional area. 

429
00:23:38,480 --> 00:23:44,440
So HR and other parts of IT or 
other departments, they can go 

430
00:23:44,440 --> 00:23:50,280
out and talk to their teams 
about how I am is coming with 

431
00:23:50,280 --> 00:23:53,960
the strategy, how it's important
to align with the strategy, 

432
00:23:53,960 --> 00:23:59,000
adopt the shared services. 
I always like to talk about the 

433
00:23:59,000 --> 00:24:06,000
360° view of IM conference. 
And we worked with a guy named 

434
00:24:06,000 --> 00:24:09,840
Ben and he's like, oh, gag. 
Like 360. 

435
00:24:09,880 --> 00:24:13,760
Like that's so cliche. 
And I don't think it's about 

436
00:24:13,760 --> 00:24:18,360
7/27/20 is like make your head 
spin on. 

437
00:24:18,640 --> 00:24:23,440
But I think about the 360 is 
like looking at bulb on and 

438
00:24:23,440 --> 00:24:27,320
communicating what the IM 
program is contributing to the 

439
00:24:27,320 --> 00:24:31,440
company and getting feedback 
about what the business is doing

440
00:24:31,640 --> 00:24:34,360
and how the IM team can support 
that. 

441
00:24:34,640 --> 00:24:40,280
It's, you know, working down 
with the IM implementation 

442
00:24:40,280 --> 00:24:44,800
teams, with the operation teams,
the project management office 

443
00:24:45,440 --> 00:24:50,680
and understanding how things are
going with the DJ on the ground.

444
00:24:51,040 --> 00:24:56,760
It's also working laterally with
the business and with other 

445
00:24:56,760 --> 00:25:00,560
technology teams to make sure 
that the services you're 

446
00:25:00,560 --> 00:25:05,000
creating as an IM team are 
effective, that business can use

447
00:25:05,000 --> 00:25:08,200
them, that the business 
understands them, and that from 

448
00:25:08,200 --> 00:25:12,320
a technology perspective, 
they're fitting in with what the

449
00:25:12,320 --> 00:25:14,720
needs are. 
If you're doing all those 

450
00:25:14,720 --> 00:25:17,800
things, you're going to build 
evangelists and the people are 

451
00:25:17,800 --> 00:25:20,960
going to say, hey, the sign in 
program is not so bad. 

452
00:25:21,160 --> 00:25:23,680
And you're getting results out 
of it and things are happening. 

453
00:25:23,680 --> 00:25:26,600
And it's not just, you know, a 
committee for committee sake, 

454
00:25:27,120 --> 00:25:30,720
that kind of thing. 
Here's why I don't like the 360 

455
00:25:30,800 --> 00:25:33,040
term. 
I get where your, your head is 

456
00:25:33,040 --> 00:25:37,000
at makes sense. 
But to me, 360 is 2 dimensional.

457
00:25:37,600 --> 00:25:40,600
And it's, it's more like it 
needs to be like a sphere or a 

458
00:25:40,600 --> 00:25:43,920
globe And to be able to say, oh,
we are, you know, we're, we're 

459
00:25:43,920 --> 00:25:46,280
communicating at in all 
directions. 

460
00:25:46,280 --> 00:25:50,720
I don't know if 360 gets that 
three-dimensional aspect to it. 

461
00:25:50,720 --> 00:25:55,080
Does that make sense? 
Well, definitely, I mean in 

462
00:25:55,080 --> 00:25:59,480
terms of the mathematics of the 
360 is definitely 2 dimensional,

463
00:26:00,520 --> 00:26:02,880
so I get that. 
I don't know what the sphere 

464
00:26:02,880 --> 00:26:08,480
would include that the 362 D 
view doesn't when what are you 

465
00:26:08,480 --> 00:26:09,040
thinking there? 
Let's. 

466
00:26:09,200 --> 00:26:11,040
Let's just go with it. 
Yeah. 

467
00:26:11,040 --> 00:26:13,120
I mean, let's let's go with it 
because I think, I think the 

468
00:26:13,120 --> 00:26:15,360
concept makes sense and I don't 
want to, I don't want to get 

469
00:26:15,360 --> 00:26:20,120
into a geometric discussion, but
I do want to ask you what's at 

470
00:26:20,120 --> 00:26:23,040
the core of that 360 at the 
center? 

471
00:26:23,040 --> 00:26:24,880
Would that be the I am program 
manager? 

472
00:26:25,920 --> 00:26:29,760
So I always think of the I am 
steering committee as kind of 

473
00:26:30,080 --> 00:26:33,040
the core body that pulls all 
together. 

474
00:26:33,040 --> 00:26:38,360
But if you go even more central 
to the core, yeah, like now 

475
00:26:38,360 --> 00:26:40,800
you're in that little ball and 
center of the earth. 

476
00:26:41,080 --> 00:26:43,880
This is the I am program 
manager. 

477
00:26:44,080 --> 00:26:45,800
I don't think it's just one 
single role. 

478
00:26:45,800 --> 00:26:50,440
I think that person holds it 
together that the IAM architect,

479
00:26:50,680 --> 00:26:53,480
they become a team. 
It's like the business person 

480
00:26:53,480 --> 00:26:57,760
and technology person and really
the IAM program manager running 

481
00:26:57,760 --> 00:27:02,400
around who doesn't get the tech 
is going to have a problem being

482
00:27:02,400 --> 00:27:05,560
effective. 
The person who gets the tech but

483
00:27:05,560 --> 00:27:08,760
doesn't understand the business 
is going to have a hard time 

484
00:27:08,760 --> 00:27:11,080
getting around. 
So usually it's two different 

485
00:27:11,080 --> 00:27:12,760
people. 
I guess there could be one 

486
00:27:12,760 --> 00:27:17,160
person who really guess both 
aspects of it, but it's both 

487
00:27:17,160 --> 00:27:20,080
sides ahead. 
And then the third leg of the 

488
00:27:20,080 --> 00:27:24,240
stool, there is one is the 
executive who's kind of saying, 

489
00:27:24,240 --> 00:27:27,800
all right, this is what the 
business needs to buy in. 

490
00:27:27,800 --> 00:27:32,640
So it's not Even so much 
conversations upward because 

491
00:27:32,640 --> 00:27:35,160
they're so hard to have. 
You don't get that much time 

492
00:27:35,160 --> 00:27:39,800
from executive teams, so if you 
have somebody who's from that 

493
00:27:40,120 --> 00:27:43,880
that world who is part of your 
core, they can tell you like 

494
00:27:43,880 --> 00:27:46,880
this what the business is 
expecting from the program. 

495
00:27:49,840 --> 00:27:51,800
And they might be part of the 
steering committee or something 

496
00:27:51,800 --> 00:27:52,880
like that. 
But I'm with you. 

497
00:27:53,000 --> 00:27:56,800
I think there's like this, this 
core I am team that kind of sits

498
00:27:56,800 --> 00:27:58,200
in the middle. 
And there will be other 

499
00:27:58,520 --> 00:28:02,040
resources that kind of spin in 
almost like planets orbiting or 

500
00:28:02,040 --> 00:28:04,720
moons orbiting a planet, right? 
That kind of situation, you 

501
00:28:04,720 --> 00:28:06,840
know, maybe HR is really 
important for this first phase 

502
00:28:06,840 --> 00:28:09,920
because you mentioned IGA, we 
need HR to be there because 

503
00:28:09,920 --> 00:28:12,480
we're going to be using their 
data to drive automation. 

504
00:28:13,000 --> 00:28:16,600
Once that's done, maybe they 
spin out into a further orbit 

505
00:28:16,600 --> 00:28:19,960
where they're, you know, not as 
I want relevance, not the right 

506
00:28:19,960 --> 00:28:22,400
word, but they're not the focus.
You know, maybe now we're 

507
00:28:22,440 --> 00:28:25,440
pulling in IT infrastructure 
team because we're doing 

508
00:28:25,440 --> 00:28:28,240
privileged access management. 
They become much more in focus 

509
00:28:28,240 --> 00:28:31,600
and then OK, we fix that and 
they kind of slowly drift into a

510
00:28:31,600 --> 00:28:33,480
further orbit and then, you 
know, you've got these other 

511
00:28:33,480 --> 00:28:36,280
components that are coming in. 
But I think I'm with you in that

512
00:28:36,280 --> 00:28:37,640
like you've got a program 
manager. 

513
00:28:37,640 --> 00:28:39,880
I'm going to tell you, a good 
program manager is really hard 

514
00:28:39,880 --> 00:28:42,920
to find someone that can 
communicate and understands the 

515
00:28:42,920 --> 00:28:47,360
technology are exceedingly rare.
If you are one of those people, 

516
00:28:48,040 --> 00:28:51,200
be sure you're taking advantage 
of that, of those skills and 

517
00:28:51,200 --> 00:28:52,440
really driving your 
organization. 

518
00:28:52,440 --> 00:28:54,720
If you're, and if you're a, if 
you're a techie and you're 

519
00:28:54,720 --> 00:28:56,240
really not great at 
communicating, work on it. 

520
00:28:56,240 --> 00:28:59,840
I mean, start to work on the 
communication and if you're a 

521
00:28:59,840 --> 00:29:01,920
good communicator, but you 
understand the tech, you know, 

522
00:29:01,920 --> 00:29:04,880
watch videos, get more involved 
with that stuff and kind of 

523
00:29:04,880 --> 00:29:07,800
learn it. 
Because I do see that that 

524
00:29:07,800 --> 00:29:11,640
Unicorn of a single program 
manager that understands the 

525
00:29:11,640 --> 00:29:15,520
vision of the program can 
communicate why that's important

526
00:29:15,520 --> 00:29:17,880
and what people are going to get
out of that in layman's terms, 

527
00:29:18,680 --> 00:29:21,520
terms that everyone's going to 
be able to understand, but also 

528
00:29:21,520 --> 00:29:23,320
understands the technology. 
They don't need to be a 

529
00:29:23,320 --> 00:29:25,320
developer. 
They don't need to be, you know,

530
00:29:25,320 --> 00:29:29,160
in the guts of the applications 
configuring things, but they 

531
00:29:29,160 --> 00:29:31,880
need to understand the 
capabilities that are there and 

532
00:29:32,080 --> 00:29:35,640
have the resources at their 
disposal to enact those things. 

533
00:29:36,040 --> 00:29:38,600
Engineers, analysts, you know, 
whatever that looks like for the

534
00:29:38,600 --> 00:29:41,520
tools. 
Yeah, I mean, let's try the most

535
00:29:41,520 --> 00:29:43,480
important role in the program 
overall. 

536
00:29:43,720 --> 00:29:46,440
You brought the cross functional
team line is thinking about 

537
00:29:46,440 --> 00:29:48,640
that. 
You know everything we just 

538
00:29:48,640 --> 00:29:54,360
described would work as well for
a workforce IM program or 

539
00:29:54,360 --> 00:29:57,400
customer IM program. 
Oh, you think about that 

540
00:29:57,400 --> 00:29:59,480
important role of the program 
manager. 

541
00:30:00,000 --> 00:30:03,360
How often have we talked to 
folks who've made their way 

542
00:30:03,360 --> 00:30:08,360
through I to become the identity
program manager, You know, 

543
00:30:08,360 --> 00:30:13,480
essentially the the chief 
practitioner of IAM for their 

544
00:30:13,480 --> 00:30:17,520
organization and how many 
different paths people can take 

545
00:30:17,960 --> 00:30:21,400
to get there. 
I usually find that it's people 

546
00:30:21,400 --> 00:30:26,440
who understand the business, 
know how to make the case for 

547
00:30:26,440 --> 00:30:30,440
return on investment, and have 
enough technology understanding 

548
00:30:30,440 --> 00:30:34,320
that they know what the parts of
pieces are or more. 

549
00:30:34,800 --> 00:30:37,520
You know, I don't think that 
just because you're not 

550
00:30:37,520 --> 00:30:42,080
technical, you should use as an 
excuse to say I don't need to 

551
00:30:42,080 --> 00:30:44,160
learn that or I don't want to 
learn that. 

552
00:30:44,440 --> 00:30:48,200
I think be a sponge. 
I think if you're technical, 

553
00:30:48,560 --> 00:30:51,000
learn as much as you can about 
business. 

554
00:30:51,360 --> 00:30:54,480
They can only help you in 
whatever position you take. 

555
00:30:54,560 --> 00:30:57,640
Yeah, I totally agree. 
I think once you've got that 

556
00:30:57,680 --> 00:31:00,920
team in place, now you start to 
think about the tools you're 

557
00:31:00,920 --> 00:31:04,720
going to do battle with, right? 
What are the capabilities you 

558
00:31:04,720 --> 00:31:06,480
want to bring in? 
Do you need an IGA tool? 

559
00:31:06,480 --> 00:31:08,920
Do you need privilege access? 
Do you have single sign on and 

560
00:31:08,920 --> 00:31:11,560
MFA? 
Have you got all that, you know,

561
00:31:11,560 --> 00:31:15,200
figured out already and now you 
need to do something with ITDR 

562
00:31:15,200 --> 00:31:18,000
or some other analytics? 
Or maybe you're on the customer 

563
00:31:18,000 --> 00:31:18,880
side. 
You're like, hey, we don't 

564
00:31:18,880 --> 00:31:21,080
really have a good way for our 
customers to manage their 

565
00:31:21,080 --> 00:31:24,600
profiles or maybe their their 
data consents, especially if 

566
00:31:24,600 --> 00:31:27,120
you're in Europe or other places
where you have, you know, laws 

567
00:31:27,120 --> 00:31:30,960
like GDPR, for example. 
So I think really understanding 

568
00:31:30,960 --> 00:31:34,840
what the technology fits are is 
important because these are 

569
00:31:34,840 --> 00:31:37,560
typically long term decisions 
that you're making, right? 

570
00:31:37,560 --> 00:31:40,520
You don't buy Octa and say, OK, 
well, we'll get rid of it in a 

571
00:31:40,520 --> 00:31:42,240
year. 
These things are generally too 

572
00:31:42,240 --> 00:31:43,760
expensive to like turn over that
quickly. 

573
00:31:43,760 --> 00:31:45,360
They're not disposable in that 
way. 

574
00:31:46,120 --> 00:31:47,960
And that can be really 
challenging because there's a 

575
00:31:47,960 --> 00:31:51,920
lot of really good products out 
there, products that are like in

576
00:31:51,920 --> 00:31:54,880
your face and everyone knows 
about and ones that just for 

577
00:31:54,880 --> 00:31:58,760
whatever reason struggle with 
awareness and, you know, 

578
00:31:58,800 --> 00:32:01,480
presence in the market. 
And they're new or upcoming or, 

579
00:32:01,680 --> 00:32:04,640
or maybe they're big in Europe, 
but they're not big in the US or

580
00:32:04,640 --> 00:32:06,120
vice versa, right? 
Things like that. 

581
00:32:06,120 --> 00:32:09,560
So I think understanding the 
technology landscape is very 

582
00:32:09,560 --> 00:32:13,760
helpful because it almost always
comes down, in my experience, to

583
00:32:13,760 --> 00:32:16,520
the details. 
You're going to buy an IJ tool. 

584
00:32:16,520 --> 00:32:18,040
Guess what? 
They can all do provisioning. 

585
00:32:18,400 --> 00:32:20,920
They can all create an Active 
Directory account, you know, 

586
00:32:20,960 --> 00:32:23,040
remove it, add permissions and 
run an access review. 

587
00:32:23,680 --> 00:32:25,640
It's all the details around it 
that are typically the 

588
00:32:25,640 --> 00:32:29,240
differentiators at this point 
for a, for a, for a technology 

589
00:32:29,240 --> 00:32:31,920
that's that mature, you know, up
and coming things maybe like an 

590
00:32:31,920 --> 00:32:34,920
ITDR or some sort of, you know, 
AI enhancements as we're seeing 

591
00:32:34,920 --> 00:32:37,120
now, maybe there is a little bit
something there. 

592
00:32:37,120 --> 00:32:40,360
It's like, OK, you know, there 
is a little more maybe meat on 

593
00:32:40,360 --> 00:32:41,680
the bone that we need to kind of
chew on. 

594
00:32:42,600 --> 00:32:46,520
But I think the, the right 
technology is, is really key 

595
00:32:46,520 --> 00:32:49,960
because you're going to be stuck
with that for probably, well, at

596
00:32:49,960 --> 00:32:52,640
least three years if it's SAS, 
cause three-year subscription's 

597
00:32:52,640 --> 00:32:56,080
basically right, but probably 
longer because people are going 

598
00:32:56,080 --> 00:32:58,400
to ask you, well, why did we 
spend all this money 

599
00:32:58,400 --> 00:33:01,560
implementing this tool only to 
RIP it out three years later? 

600
00:33:01,600 --> 00:33:03,240
That's a really tough pill to 
swallow. 

601
00:33:04,400 --> 00:33:07,040
Yeah. 
Well, I mean, that's the 

602
00:33:07,040 --> 00:33:11,600
question is like what should be 
the horizon that folks should 

603
00:33:11,600 --> 00:33:14,920
look me at? 
It almost seems like to say 10 

604
00:33:14,920 --> 00:33:21,840
years is like a little bit 
polyamic or unrealistic. 

605
00:33:21,840 --> 00:33:28,320
At least five years I kind of 
feel like is the minimum where 

606
00:33:28,320 --> 00:33:30,880
you start to really get your 
money's worth. 

607
00:33:31,200 --> 00:33:34,520
You're ripping it out at five 
years and having to rebuild. 

608
00:33:35,240 --> 00:33:40,240
That's a major reinvestment. 
There's a tough decision. 

609
00:33:40,280 --> 00:33:45,280
I think one thing is just saying
this company is the leader now 

610
00:33:46,080 --> 00:33:48,760
and assuming they're going to be
the leader in five years. 

611
00:33:49,040 --> 00:33:53,920
Well, if history is any teacher,
that's not always the case. 

612
00:33:54,160 --> 00:33:59,920
In fact, it's rarely the case. 
I don't know if history is the 

613
00:33:59,920 --> 00:34:04,400
right teacher for this. 
I mean, you look back on this 

614
00:34:04,400 --> 00:34:09,679
industry 15 years ago, you have 
said you choose Oracle or CA or 

615
00:34:09,679 --> 00:34:12,679
IBM. 
None of those companies are 

616
00:34:12,679 --> 00:34:14,480
really relevant in this space 
anymore. 

617
00:34:14,480 --> 00:34:20,239
Maybe IBM, but CA and Oracle are
not relevant in their identity 

618
00:34:20,239 --> 00:34:24,280
space anymore. 
They owned the identity space. 

619
00:34:24,719 --> 00:34:26,560
They were the only choices 
really. 

620
00:34:26,560 --> 00:34:32,239
And now you look around and the 
other incumbents, will they be 

621
00:34:32,239 --> 00:34:38,159
around 5-10 years down the road?
I think they it feels like they 

622
00:34:38,159 --> 00:34:42,639
will. 
It's choosing the right 

623
00:34:42,679 --> 00:34:45,880
technology is is not easy. 
No, because there's so many good

624
00:34:45,880 --> 00:34:47,840
choices. 
And the truth is you could 

625
00:34:47,840 --> 00:34:49,880
probably be successful with 
almost any of them if you're 

626
00:34:49,880 --> 00:34:53,560
willing to adopt their business 
process that they bring to the 

627
00:34:53,560 --> 00:34:55,920
table. 
That's sometimes a challenge for

628
00:34:55,920 --> 00:34:57,960
organizations. 
You know, you bring up this this

629
00:34:57,960 --> 00:35:01,360
idea of like, will the company 
be around in five, 1015 years? 

630
00:35:01,360 --> 00:35:05,200
I think that's real important. 
You know, IBM and you know, the 

631
00:35:05,200 --> 00:35:07,560
CAS and the Oracles, they've 
been around for a long time. 

632
00:35:07,560 --> 00:35:10,160
And yeah, they kind of had their
heyday in the IM space, but they

633
00:35:10,160 --> 00:35:12,480
were around for a long time. 
I mean, it wasn't like they were

634
00:35:12,480 --> 00:35:15,800
only an IM for like 5, you know,
5 minutes, five years, whatever 

635
00:35:15,800 --> 00:35:18,600
that is. 
It was decades, you know, that 

636
00:35:18,600 --> 00:35:21,760
they were kind of the the only 
real players in that enterprise 

637
00:35:21,760 --> 00:35:24,560
market now. 
They let, you know, upstarts 

638
00:35:24,560 --> 00:35:28,120
like Sale Point and others, you 
know, come up and kind of steal 

639
00:35:28,120 --> 00:35:31,040
the market away from them. 
But there will be other vendors 

640
00:35:31,040 --> 00:35:34,120
that come up. 
But when do you make the 

641
00:35:34,120 --> 00:35:37,800
investment in a small player 
versus an established player is 

642
00:35:37,800 --> 00:35:40,080
always interesting 'cause I 
think a lot of that has to do 

643
00:35:40,080 --> 00:35:42,920
with the risk appetite of the 
organization. 

644
00:35:43,360 --> 00:35:45,320
If you're a small organization, 
maybe a little bit more nibble 

645
00:35:45,320 --> 00:35:46,720
in your choices. 
Maybe you are willing to go 

646
00:35:46,720 --> 00:35:48,840
with, you know, somebody who's 
new where it doesn't have the 

647
00:35:48,840 --> 00:35:51,760
track record, Maybe they don't 
have, you know, that's the fancy

648
00:35:51,760 --> 00:35:53,600
training portals and kind of all
that stuff. 

649
00:35:53,600 --> 00:35:56,040
But you feel good about their 
technology and you've gotten 

650
00:35:56,040 --> 00:35:59,480
maybe some insurances from 
leadership over there, right, 

651
00:35:59,480 --> 00:36:02,360
The CEO or people who are maybe 
more hands on maybe than than 

652
00:36:02,360 --> 00:36:05,000
another organization. 
Or maybe your organization is a 

653
00:36:05,000 --> 00:36:08,160
little more adverse to that type
of risk and wants to have an 

654
00:36:08,160 --> 00:36:10,120
established partner. 
And those are the types of 

655
00:36:10,120 --> 00:36:12,040
organizations that will say, 
well, give me the Gartner Magic 

656
00:36:12,040 --> 00:36:13,280
Quadrant. 
Let me just look at the upper 

657
00:36:13,280 --> 00:36:15,680
right. 
I don't. 

658
00:36:15,680 --> 00:36:17,080
Think there's anything wrong 
with that? 

659
00:36:18,240 --> 00:36:20,920
I it might be, but maybe that's 
just the profile of the 

660
00:36:20,920 --> 00:36:23,320
organization. 
They're not willing to look at a

661
00:36:23,320 --> 00:36:26,720
smaller company until they've 
grown and gotten through that, 

662
00:36:26,720 --> 00:36:30,160
that hump of hey, we're in the 
market, We've been around now 

663
00:36:30,160 --> 00:36:34,720
for 5-10 years and we have a 
bunch of customers and there's 

664
00:36:34,720 --> 00:36:37,080
less of a concern that they 
might die overnight, for 

665
00:36:37,080 --> 00:36:38,200
example. 
I can get that. 

666
00:36:38,200 --> 00:36:39,440
I get the risk. 
I understand it. 

667
00:36:39,960 --> 00:36:42,160
I don't agree with just saying 
look at upper right of Gartner 

668
00:36:42,160 --> 00:36:44,440
and even Gartner will tell you 
don't look at just Gartner upper

669
00:36:44,440 --> 00:36:45,640
right. 
That doesn't mean as much. 

670
00:36:46,800 --> 00:36:51,200
But there are organizations that
do not want to play with the 

671
00:36:51,200 --> 00:36:53,840
smaller fish. 
They're looking for the more 

672
00:36:53,840 --> 00:36:56,680
established fish in that case, 
and I get it. 

673
00:36:56,680 --> 00:36:58,800
I think that's just something 
that you have to think about. 

674
00:37:00,240 --> 00:37:03,080
You have to think about it. 
So you know, as you've been 

675
00:37:03,080 --> 00:37:08,280
talking, I was thinking I just 
talked about Oracle CA and IBM. 

676
00:37:08,800 --> 00:37:12,480
People are saying I think you 
probably, yeah, that ancient 

677
00:37:12,480 --> 00:37:18,080
history in terms of identity. 
They were replaced by Octa 

678
00:37:18,440 --> 00:37:23,400
paying for Jack. 
No, they were replaced by Gigya 

679
00:37:23,720 --> 00:37:28,440
and January. 
Those companies basically don't 

680
00:37:28,440 --> 00:37:31,760
exist. 
They're bought by Akamai and SAP

681
00:37:32,640 --> 00:37:36,320
and they pulled back those 
capabilities so much that I mean

682
00:37:36,320 --> 00:37:40,720
when was the last time they've 
either seen SAP or Akamai and an

683
00:37:40,720 --> 00:37:44,560
identity conference. 
So these things run in cycles. 

684
00:37:44,920 --> 00:37:48,840
There's acquisitions that can 
take place and then companies 

685
00:37:48,840 --> 00:37:55,400
can deemphasize the portfolio. 
Can you take that and like glean

686
00:37:55,400 --> 00:37:58,200
me the operation from it? 
No, I just think it means that 

687
00:37:58,680 --> 00:38:01,240
you're saying the right 
technology is even harder than 

688
00:38:01,240 --> 00:38:03,080
you think. 
Yeah, I agree. 

689
00:38:04,240 --> 00:38:08,480
OK, So we've got our program, we
are, we've got our goals, our 

690
00:38:08,480 --> 00:38:11,360
scope, we've done our 
assessments, we've got our buy 

691
00:38:11,360 --> 00:38:13,800
in from the executives. 
We've got a team kind of put 

692
00:38:13,800 --> 00:38:16,960
together. 
We've, we've muddied through the

693
00:38:16,960 --> 00:38:19,480
process of, OK, we figured out 
the technology we're going to 

694
00:38:19,480 --> 00:38:21,200
use. 
Now how do we get it 

695
00:38:21,200 --> 00:38:23,720
implemented? 
And typically you'd probably 

696
00:38:23,720 --> 00:38:25,840
want to do this in a phased 
approach versus a Big Bang. 

697
00:38:26,240 --> 00:38:29,200
Because Jim, I'm going to go off
and build this thing. 

698
00:38:29,200 --> 00:38:32,160
I want you to give me $3,000,000
and I'll see you in three years.

699
00:38:32,160 --> 00:38:33,560
Are you going to give me that 
money? 

700
00:38:36,320 --> 00:38:39,480
No, I might give you a loan to 
the first phase. 

701
00:38:41,920 --> 00:38:45,600
Right, so I need to show wins 
right along the way. 

702
00:38:47,040 --> 00:38:51,320
You didn't need to show wins. 
I think my feeling on 

703
00:38:51,320 --> 00:38:54,280
implementation has been 
maturing. 

704
00:38:54,280 --> 00:38:55,920
So I'm going to tell you where 
it's at. 

705
00:38:56,480 --> 00:39:00,080
Today I came up as a wonderful 
guy. 

706
00:39:00,440 --> 00:39:05,760
I have a PMP and I learned that 
PMBOK and it's waterfall based 

707
00:39:06,120 --> 00:39:09,640
project management. 
It's create phases. 

708
00:39:09,960 --> 00:39:12,000
You start a project, get into 
project. 

709
00:39:12,000 --> 00:39:16,040
At the end of the project, you 
have a bunch of functionality 

710
00:39:16,040 --> 00:39:19,680
that you defined and built 
requirements for and designed in

711
00:39:19,680 --> 00:39:24,120
the beginning of the project. 
Today things are shifting more 

712
00:39:24,120 --> 00:39:27,360
towards agile project 
methodologies where you do 

713
00:39:27,360 --> 00:39:30,560
sprints and they're very short. 
They're almost like many 

714
00:39:30,560 --> 00:39:33,920
projects where you do 
requirements design, 

715
00:39:34,680 --> 00:39:39,360
implementation or I'm sorry, 
development, testing and then 

716
00:39:39,360 --> 00:39:43,080
implementation all within a two 
week time period or something 

717
00:39:43,080 --> 00:39:46,760
very short. 
That's the way I think the 

718
00:39:46,800 --> 00:39:50,880
industry is going. 
I don't think that approach 

719
00:39:50,880 --> 00:39:53,560
works well for initial 
deployments. 

720
00:39:54,240 --> 00:39:58,360
MVP deployments are called them 
where you say, OK, today we have

721
00:39:58,760 --> 00:40:02,520
some legacy technology that's 
barely supported anymore and 

722
00:40:02,520 --> 00:40:06,760
it's doing automated 
provisioning or it's doing some 

723
00:40:06,760 --> 00:40:10,160
basic capability within the 
identity space. 

724
00:40:10,400 --> 00:40:13,480
I still think that. 
You know, defining a project and

725
00:40:13,480 --> 00:40:16,840
saying we're going to RIP and 
replace, that's the way to do 

726
00:40:16,840 --> 00:40:19,080
that. 
But then when it comes to 

727
00:40:19,440 --> 00:40:22,760
integrating more applications 
into your environment, when it 

728
00:40:22,760 --> 00:40:25,960
comes to enhancing functionality
or rolling out new 

729
00:40:25,960 --> 00:40:29,920
functionality, I think that 
agile approach works really 

730
00:40:29,920 --> 00:40:32,720
well. 
I think 1 is a little bit more 

731
00:40:32,720 --> 00:40:37,880
difficult is taking that 
approach and communicating it to

732
00:40:37,880 --> 00:40:41,080
the executives because 
ultimately they want to know 

733
00:40:41,080 --> 00:40:42,600
what they're going to get for 
their money. 

734
00:40:43,080 --> 00:40:46,120
And you can't say, well, every 
two weeks we're going to decide 

735
00:40:46,840 --> 00:40:51,160
what we're going to work on. 
So I'm still kind of struggling 

736
00:40:51,160 --> 00:40:52,600
with that. 
And it's not like I learned 

737
00:40:52,600 --> 00:40:55,640
about Agile last week. 
I've been struggling with this 

738
00:40:55,640 --> 00:40:59,520
for a decade, you know, since 
I've really kind of like brought

739
00:40:59,520 --> 00:41:04,840
my head around it. 
I think that in a way you're 

740
00:41:04,840 --> 00:41:10,840
kind of like layering phases and
layering non pure agile on top 

741
00:41:10,840 --> 00:41:14,560
of agile to say, all right, 
we're going to do 8 sprints. 

742
00:41:14,960 --> 00:41:18,680
At the end of the 8 sprints 
we're going to deliver this set 

743
00:41:18,680 --> 00:41:22,040
of features and functionality. 
But within those sprints you 

744
00:41:22,040 --> 00:41:27,560
decide what to work on when. 
So that's kind of how I feel 

745
00:41:27,560 --> 00:41:32,200
like, you know, the approach to 
the implementation plan, 

746
00:41:32,840 --> 00:41:35,520
realistic reality being thought.
Right now, I feel like to some 

747
00:41:35,520 --> 00:41:39,760
degree you're almost bound by 
whatever your organization tends

748
00:41:39,760 --> 00:41:43,240
to do for projects. 
Some organizations are 

749
00:41:43,240 --> 00:41:47,440
waterfall, some are agile, and 
some are somewhere in between. 

750
00:41:48,640 --> 00:41:50,840
But I think a lot of times, 
especially if you're in a big 

751
00:41:50,840 --> 00:41:53,880
organization, you know, large 
enterprise, they probably have a

752
00:41:53,880 --> 00:41:57,280
program management office or 
project management office, and 

753
00:41:57,280 --> 00:42:00,800
they have a defined set of 
criteria that every project goes

754
00:42:00,800 --> 00:42:03,680
through. 
And sometimes it's not a great 

755
00:42:03,680 --> 00:42:06,160
match, but you still have to do 
it anyway because that's just 

756
00:42:06,160 --> 00:42:10,080
the way the organization works. 
I do think the phase approach 

757
00:42:10,160 --> 00:42:13,800
generally makes sense. 
I think if you're implementing a

758
00:42:13,800 --> 00:42:18,240
technology, almost always the 
first phase looks alike no 

759
00:42:18,240 --> 00:42:21,360
matter what technology vendor 
you pick in a certain area. 

760
00:42:21,360 --> 00:42:25,040
So I'll pick on IGA again. 
If you're going to deploy IGA, 

761
00:42:25,440 --> 00:42:28,160
you're probably going to connect
it to identity source of truth, 

762
00:42:28,160 --> 00:42:30,640
right? 
Your, your HR platform, you're 

763
00:42:30,640 --> 00:42:34,320
probably going to connect it to 
Active Directory and or your 

764
00:42:34,320 --> 00:42:36,480
Intra directory or Azure Active 
Directory. 

765
00:42:36,840 --> 00:42:39,480
And maybe you're going to 
connect it to service now or 

766
00:42:39,480 --> 00:42:43,000
some other ITSM tool, your 
ticketing system, that might 

767
00:42:43,000 --> 00:42:47,440
look like phase one for any IGA 
platform because they generally 

768
00:42:47,440 --> 00:42:51,080
all will kind of start in the 
same area. 

769
00:42:51,560 --> 00:42:54,480
Then from there, it might 
iterate based on, well, we are a

770
00:42:54,480 --> 00:42:56,760
financial organization, so we 
have socks and other things that

771
00:42:56,760 --> 00:43:00,280
we need to be aware of. 
So maybe financial apps come 

772
00:43:00,280 --> 00:43:02,760
next because you need to do 
that, right? 

773
00:43:02,920 --> 00:43:04,880
Or maybe they're included as 
part of phase one. 

774
00:43:04,880 --> 00:43:07,080
But guess what? 
The real phase one is still 

775
00:43:07,080 --> 00:43:10,520
probably AD first, then the 
other financial apps, right? 

776
00:43:10,880 --> 00:43:12,480
And maybe that's the same for 
you. 

777
00:43:12,480 --> 00:43:14,120
If you're doing an 
authentication, you're putting 

778
00:43:14,120 --> 00:43:17,000
it into IDP, what you got to 
connect it to is probably going 

779
00:43:17,000 --> 00:43:18,640
to be whatever your new 
directory is. 

780
00:43:19,480 --> 00:43:23,680
Your first step is hopefully 
going to be enabling MFA and 

781
00:43:23,680 --> 00:43:25,760
then you're going to talk about,
OK, what are the applications 

782
00:43:25,760 --> 00:43:29,080
that we want to connect to that?
And so I think a lot of times 

783
00:43:29,080 --> 00:43:32,600
these, even though it's like the
same pattern, it's really the 

784
00:43:32,600 --> 00:43:34,920
technologies are really going to
start in the same spot. 

785
00:43:34,920 --> 00:43:38,640
What what the variation ends up 
being is what are the objectives

786
00:43:38,640 --> 00:43:40,440
that you've already defined to 
say, OK, well, we're doing this 

787
00:43:40,440 --> 00:43:43,280
because we need to be compliant 
because we failed our socks on 

788
00:43:43,280 --> 00:43:45,160
it. 
OK, well, let's start planning. 

789
00:43:45,160 --> 00:43:49,040
So this time next year, we have 
those applications under 

790
00:43:49,040 --> 00:43:51,560
management in our new platform. 
They're going through a new 

791
00:43:51,560 --> 00:43:55,720
access review process and we'll 
feel more confident that we'll 

792
00:43:55,720 --> 00:43:57,400
be in a better position to be 
more compliant. 

793
00:43:57,720 --> 00:44:01,000
Or maybe it's our cyber 
insurance is going to be due for

794
00:44:01,000 --> 00:44:03,320
renewal and they charge us an 
arm and a leg because we didn't 

795
00:44:03,320 --> 00:44:05,760
have MFA or we couldn't get 
insurance because they didn't 

796
00:44:05,760 --> 00:44:08,480
have MFA or because they're 
starting to ask questions around

797
00:44:08,480 --> 00:44:10,360
privilege access management. 
And we don't have good answers 

798
00:44:10,360 --> 00:44:12,800
to that yet. 
Let's not be in that position 

799
00:44:12,800 --> 00:44:15,800
next year. 
Let's start with the phased 

800
00:44:15,800 --> 00:44:18,000
approach to get there. 
And let's start with the 

801
00:44:18,000 --> 00:44:20,880
priorities to say, OK, what do 
we need to get cyber insurance 

802
00:44:21,480 --> 00:44:24,520
MFA mandatory? 
OK, now we know what our first 

803
00:44:24,520 --> 00:44:27,160
phase is for an IDP. 
And I think you can take that 

804
00:44:27,160 --> 00:44:29,840
same logic and apply it to any 
technology that you're looking 

805
00:44:29,840 --> 00:44:34,720
to deploy, especially in a core 
identity solution or identity 

806
00:44:34,720 --> 00:44:39,160
situation, Your authentication, 
your life cycle management and 

807
00:44:39,160 --> 00:44:42,200
your privileged access, like 
those three things are generally

808
00:44:42,200 --> 00:44:43,920
going to kind of start in the 
same ballpark. 

809
00:44:43,920 --> 00:44:47,320
And then Spira from there based 
on your business use cases or 

810
00:44:47,320 --> 00:44:49,000
things that you want to address.
Does that make sense? 

811
00:44:49,720 --> 00:44:54,320
Yeah, I, I'm wondering if you're
from running to folks in the 

812
00:44:54,320 --> 00:44:58,160
business who say, all right, 
you're, you're building a plan 

813
00:44:58,160 --> 00:45:02,280
for the company that we are 
we're planning to triple in size

814
00:45:02,280 --> 00:45:07,960
over the next five years. 
You know, really that plan to 

815
00:45:07,960 --> 00:45:13,400
me, I mean, my, the initial log 
that comes to my head is crawl, 

816
00:45:13,400 --> 00:45:15,440
walk, run. 
In other words, you can't go, 

817
00:45:15,640 --> 00:45:19,000
you're crawling today. 
You're doing things in a certain

818
00:45:19,000 --> 00:45:24,440
way that you're saying we just, 
we want to run, teach us how to 

819
00:45:24,440 --> 00:45:28,440
run. 
Like feel like we need to teach 

820
00:45:28,440 --> 00:45:29,760
you how to walk first? 
Right. 

821
00:45:29,960 --> 00:45:32,400
You ever, you ever been sitting 
on your foot and your leg falls 

822
00:45:32,400 --> 00:45:34,800
asleep and then you try to get 
up and run, you're going to fall

823
00:45:34,800 --> 00:45:38,000
over and look like a dummy. 
Yeah, you know, and sometimes 

824
00:45:38,000 --> 00:45:40,240
after you know, that's what 
needs to happen is like, hey, 

825
00:45:40,240 --> 00:45:43,400
you know what if if you could 
run, wouldn't you be doing it 

826
00:45:43,400 --> 00:45:46,040
already? 
But you're not because there's 

827
00:45:46,040 --> 00:45:47,600
problems. 
You've got to solve some of 

828
00:45:47,600 --> 00:45:50,160
those root issues first. 
I don't know any organization 

829
00:45:50,160 --> 00:45:52,400
that's like, hey, we're going to
plan, we're going to be smaller 

830
00:45:52,440 --> 00:45:55,160
in five years. 
No, no, no company does that. 

831
00:45:55,160 --> 00:45:57,080
Every company is looking to get 
bigger. 

832
00:45:57,400 --> 00:45:58,960
There's nothing unique about 
that. 

833
00:45:59,480 --> 00:46:03,160
Every company is the goal is to 
make more money, grow larger, 

834
00:46:03,280 --> 00:46:04,120
blah, blah, blah. 
Right. 

835
00:46:04,560 --> 00:46:09,680
So yes, you want to design your 
program to meet the future, but 

836
00:46:09,680 --> 00:46:12,200
every program has foundational 
building blocks. 

837
00:46:12,200 --> 00:46:15,480
No matter how big or small you 
want to be, if you don't have 

838
00:46:15,480 --> 00:46:17,720
those foundations in place, 
you're going to struggle. 

839
00:46:17,800 --> 00:46:20,160
You're going to have, you know, 
dead leg and you're going to 

840
00:46:20,160 --> 00:46:23,960
fall over and look like a fool. 
That's, that's my $0.02 on it. 

841
00:46:24,200 --> 00:46:26,840
I love it. 
All right, so we've got our 

842
00:46:26,840 --> 00:46:29,240
phased plan, we'll call it, or 
at least you're starting to 

843
00:46:29,240 --> 00:46:31,320
figure out like what chunks that
you want to do from an 

844
00:46:31,480 --> 00:46:33,600
implementation standpoint for 
technology. 

845
00:46:34,600 --> 00:46:36,480
I don't think you didn't want to
ignore the user experience 

846
00:46:36,480 --> 00:46:38,360
because you can have the best 
technology in the world, but if 

847
00:46:38,360 --> 00:46:41,160
nobody can use it, guess what? 
Nobody's going to use it and 

848
00:46:41,160 --> 00:46:45,440
you'll use your ROI and you got 
unhappy campers literally all 

849
00:46:45,440 --> 00:46:48,880
over the place. 
So when you're designing the 

850
00:46:48,880 --> 00:46:51,600
implementation of these tools 
and you're evaluating which 

851
00:46:51,600 --> 00:46:55,120
tools you want to use, you 
should be looking at what is the

852
00:46:55,120 --> 00:46:57,800
end user experience. 
Does this make sense? 

853
00:46:58,440 --> 00:47:01,320
Does it look like a program that
was designed in the last 10 

854
00:47:01,320 --> 00:47:03,880
years even, right. 
I mean, I think you and I have 

855
00:47:03,880 --> 00:47:06,000
seen a lot of products where 
it's like, well, that was a 

856
00:47:06,000 --> 00:47:07,760
great interface for the year 
2000. 

857
00:47:07,800 --> 00:47:11,480
You know, here we are in tier 
2024 and nothing has changed and

858
00:47:11,480 --> 00:47:13,720
it still looks like that. 
Does that give me confidence 

859
00:47:13,720 --> 00:47:17,600
that the user experience is 
going to be good maybe for a 

860
00:47:17,600 --> 00:47:21,920
certain part of our workforce 
that understands that, but maybe

861
00:47:21,920 --> 00:47:25,040
that part of the workforce is 
aging out and moving on in our 

862
00:47:25,040 --> 00:47:28,520
in our newer workforce totally 
doesn't get it and they think 

863
00:47:28,520 --> 00:47:31,160
it's a terrible user experience.
So I think you've got to focus 

864
00:47:31,160 --> 00:47:34,880
on your constituents, right? 
Who are the scope of your of 

865
00:47:34,880 --> 00:47:38,760
your programs, whether it's 
employees, partners, customers, 

866
00:47:38,760 --> 00:47:41,880
whatever may be, really pay 
attention to that user 

867
00:47:41,880 --> 00:47:44,200
experience. 
Nail it because that's going to 

868
00:47:44,200 --> 00:47:46,640
be the first impression that 
your IM program makes for a lot 

869
00:47:46,640 --> 00:47:48,960
of people. 
The first time you have to go in

870
00:47:48,960 --> 00:47:51,520
and reset your own password if 
it's a total hassle. 

871
00:47:51,920 --> 00:47:54,480
This thing stinks. 
What do you mean I have to call 

872
00:47:54,480 --> 00:47:57,360
somebody? 
Can I just do this on my own 

873
00:47:57,800 --> 00:47:59,560
right? 
A lot more self-service, a lot 

874
00:47:59,560 --> 00:48:02,120
more agency. 
Where the where the Amazon 

875
00:48:02,280 --> 00:48:04,920
points of things where it's 
self-service. 

876
00:48:04,920 --> 00:48:08,440
I want to go to a portal, buy 
the thing that I need or request

877
00:48:08,440 --> 00:48:11,280
it and never talk to a person 
and just have it magically 

878
00:48:11,280 --> 00:48:14,440
appear on my doorstep in two 
days or even better yet, same 

879
00:48:14,440 --> 00:48:16,480
day. 
If I live next to a Prime, you 

880
00:48:16,480 --> 00:48:17,720
know, warehouse or something 
like that. 

881
00:48:18,400 --> 00:48:21,320
That's the sort of mentality I 
think is if you treat I am like 

882
00:48:21,320 --> 00:48:23,440
a product for your organization,
think about that. 

883
00:48:23,440 --> 00:48:26,440
User experience is such an 
important part that I feel is 

884
00:48:26,440 --> 00:48:28,520
getting better. 
I feel like a lot of people I'm 

885
00:48:28,520 --> 00:48:32,000
talking to recently are thinking
about that user experience, but 

886
00:48:32,000 --> 00:48:33,720
it hasn't always been that way. 
And I think it's something that 

887
00:48:33,720 --> 00:48:37,840
we should always be vigilant for
as identity people is take a 

888
00:48:37,840 --> 00:48:40,520
step back, you and I get 
identity. 

889
00:48:40,640 --> 00:48:42,640
Maybe there's somebody out there
that's like, yeah, I I'm an 

890
00:48:42,640 --> 00:48:44,440
Azure expert. 
I totally get it. 

891
00:48:45,720 --> 00:48:49,680
But we sometimes get lost in 
this, you know, self delusional 

892
00:48:49,680 --> 00:48:50,760
spot where it's like, yeah, I 
get it. 

893
00:48:51,120 --> 00:48:53,440
What do you mean you don't 
understand why my SAML 

894
00:48:53,440 --> 00:48:55,160
connection isn't working? 
And I gave you an error message 

895
00:48:55,160 --> 00:48:57,080
saying open ID connect not 
configured. 

896
00:48:57,920 --> 00:49:00,120
No, normal humans going to be 
under be able to understand 

897
00:49:00,120 --> 00:49:02,120
that. 
So you've got to think about 

898
00:49:02,120 --> 00:49:04,680
that from, you know, Jim's dad's
perspective. 

899
00:49:05,000 --> 00:49:08,120
Can Jim's dad use it? 
All right, now we're on to 

900
00:49:08,120 --> 00:49:09,680
something. 
What do you think? 

901
00:49:09,680 --> 00:49:12,520
Yeah. 
Well, I, we had an interesting 

902
00:49:12,520 --> 00:49:17,200
conversation about this today 
and I'm going to answer this 

903
00:49:17,200 --> 00:49:21,520
question off of you. 
So I think customer identity and

904
00:49:21,520 --> 00:49:27,680
workforce identity, this topic 
needs to be treated differently.

905
00:49:28,120 --> 00:49:32,400
But I want to ask this first 
question is from an executive 

906
00:49:32,480 --> 00:49:37,640
owner perspective, workforce 
identity and customer identity 

907
00:49:37,640 --> 00:49:43,600
generally owned by different 
executives CX OS within the 

908
00:49:43,600 --> 00:49:45,320
organization. 
What? 

909
00:49:45,360 --> 00:49:49,280
What have you seen mostly? 
I think typically they are, they

910
00:49:49,280 --> 00:49:53,880
may have some shared teams. 
I think historically marketing 

911
00:49:53,880 --> 00:49:57,120
or some other customer kind of 
facing department might have 

912
00:49:57,120 --> 00:50:00,920
been in charge of it, 
e-commerce, whatever that looks 

913
00:50:00,920 --> 00:50:04,680
like for whatever position. 
I think it's two different 

914
00:50:04,680 --> 00:50:06,680
mindsets. 
And I think now you get into, 

915
00:50:06,960 --> 00:50:09,280
you're trying to find an IM 
program manager that knows how 

916
00:50:09,280 --> 00:50:13,760
to do talking and talk tech. 
And now you want them to talk 

917
00:50:13,760 --> 00:50:16,360
both on the enterprise workforce
side as well as the customer 

918
00:50:16,360 --> 00:50:19,040
side. 
Yeah, that Unicorn just became a

919
00:50:19,040 --> 00:50:22,040
lot harder to find. 
So maybe it does make sense to 

920
00:50:22,040 --> 00:50:26,120
have a couple of people. 
Maybe my focus is enterprise and

921
00:50:26,120 --> 00:50:28,840
your focus is customer or vice 
versa, right? 

922
00:50:28,840 --> 00:50:32,560
Whatever it may be. 
I, I guess it's, it's the 

923
00:50:32,560 --> 00:50:35,280
consulting answer of depends, 
which I kind of hate to say, but

924
00:50:35,720 --> 00:50:39,160
I think it's difficult to find 
one person who really 

925
00:50:39,160 --> 00:50:44,240
understands everything about 
both sides and can talk all that

926
00:50:44,240 --> 00:50:47,600
technology and be that good. 
And I'm sure there are people 

927
00:50:47,600 --> 00:50:49,160
out there who are like, yeah, I 
can do that no problem. 

928
00:50:49,160 --> 00:50:51,880
Great, cool. 
I think it's a unique skill set 

929
00:50:51,880 --> 00:50:55,480
and it becomes more unique the 
more requirements you pile on 

930
00:50:55,480 --> 00:50:57,240
that role. 
And that's just another set of 

931
00:50:57,240 --> 00:50:59,560
requirements. 
So I can certainly see 

932
00:50:59,720 --> 00:51:01,840
information security, for 
example, owning the enterprise 

933
00:51:01,840 --> 00:51:06,640
workshop or the enterprise IM 
program, but I can also see the 

934
00:51:06,640 --> 00:51:11,800
the information security team 
telling or advising some other 

935
00:51:11,800 --> 00:51:14,280
group to say, hey, we know 
you're working on customer 

936
00:51:14,280 --> 00:51:16,240
identity. 
Here are some services that we 

937
00:51:16,240 --> 00:51:17,200
have that you might be able to 
use. 

938
00:51:17,200 --> 00:51:20,560
But more importantly, here are 
the guidelines or the governance

939
00:51:20,560 --> 00:51:23,920
or the policies that you need to
make sure are in place so that 

940
00:51:23,920 --> 00:51:27,480
the risk is at the level that 
our organization is willing to 

941
00:51:27,480 --> 00:51:29,600
tolerate. 
I don't have to own it, just 

942
00:51:29,600 --> 00:51:31,720
make sure you put MFA on every 
account, right? 

943
00:51:31,720 --> 00:51:34,880
Or something along those lines. 
I think everything you said 

944
00:51:35,200 --> 00:51:39,880
there was spot on. 
So I think what you normally see

945
00:51:39,880 --> 00:51:45,360
is that the C so is responsible 
for workforce I am and then the 

946
00:51:45,360 --> 00:51:49,800
question or then this statement 
doesn't become prioritized user 

947
00:51:49,800 --> 00:51:51,480
experience. 
In other words, it's more 

948
00:51:51,480 --> 00:51:54,880
important than security. 
It's don't forget the user 

949
00:51:54,880 --> 00:51:57,920
experience. 
So in other words, like 10 years

950
00:51:57,920 --> 00:52:03,520
ago, or maybe it was longer, but
it was like the user experience 

951
00:52:03,520 --> 00:52:05,840
for workforce I am doesn't 
matter. 

952
00:52:06,040 --> 00:52:09,240
These people work here. 
I don't do what we tell them to 

953
00:52:09,240 --> 00:52:12,760
do. 
I think companies and that was a

954
00:52:12,760 --> 00:52:16,480
terrible mindset, but they, I 
think it was the predominant 

955
00:52:16,480 --> 00:52:19,360
mindset, at least where I worked
at once, right? 

956
00:52:19,360 --> 00:52:22,840
I was, you know, going back 
before I got into consulting. 

957
00:52:23,800 --> 00:52:27,840
I think the industry's matured. 
Companies have matured to say 

958
00:52:28,760 --> 00:52:32,320
not only is cybersecurity 
important, but giving our 

959
00:52:32,320 --> 00:52:37,040
employees a good experience with
their IT is important so they 

960
00:52:37,040 --> 00:52:41,160
can be productive and so they 
don't hate working here. 

961
00:52:42,880 --> 00:52:47,880
On the customer identity side, I
think it's kind of important. 

962
00:52:48,080 --> 00:52:50,560
I think on the customer identity
side, you're right. 

963
00:52:50,560 --> 00:52:53,920
It's often times the chief 
marketing officer or some 

964
00:52:54,400 --> 00:53:00,960
business executive, VP, let's 
say, who owns the customer 

965
00:53:00,960 --> 00:53:03,520
portal, let's call it. 
It could be whatever, but it's 

966
00:53:03,520 --> 00:53:08,760
customer I am and I've heard 
things like and I'm not kidding 

967
00:53:08,760 --> 00:53:13,200
about this Jeff, like we need to
have 8 character passwords, 

968
00:53:13,440 --> 00:53:17,960
preferably would be 6 and ain't 
no way we're rolling out MFA. 

969
00:53:18,480 --> 00:53:23,920
When I hear that I tell whoever 
I'm talking to they are wrong 

970
00:53:24,080 --> 00:53:26,600
and you can tell them that Jim 
McDonald told them they're 

971
00:53:26,600 --> 00:53:30,000
wrong. 
That is just terrible. 

972
00:53:30,280 --> 00:53:35,920
I'm I understand that the user 
experiences paramount when it 

973
00:53:35,920 --> 00:53:40,560
comes to customer IM. 
And if you're going to put 6 

974
00:53:40,560 --> 00:53:43,800
chart capacitors, 8 chart 
capacitors, you're basically 

975
00:53:43,800 --> 00:53:48,320
putting their data at risk and 
it's your fault. 

976
00:53:48,320 --> 00:53:52,840
It's not their fault if those 
accounts get breached. 

977
00:53:53,640 --> 00:53:58,840
And so for them, I'm not going 
to say prioritize the user 

978
00:53:58,840 --> 00:54:00,720
experience. 
They already are prioritizing 

979
00:54:00,720 --> 00:54:03,760
user experience. 
It's almost like don't forget 

980
00:54:03,760 --> 00:54:07,760
about security or don't de 
prioritize security. 

981
00:54:08,240 --> 00:54:13,480
I think you know at least SMSOTP
is ubiquitous. 

982
00:54:13,480 --> 00:54:21,040
So if you have a low insurance 
use case, at least do SMSOTP. 

983
00:54:21,360 --> 00:54:24,600
Don't rely on 6 and 8 character 
passwords and if you start 

984
00:54:24,600 --> 00:54:27,680
getting longer, there's a 
passwords or password change 

985
00:54:27,680 --> 00:54:32,280
frequency. 
I mean you're making that user 

986
00:54:32,280 --> 00:54:35,240
experience worse. 
Start using multi factor 

987
00:54:35,240 --> 00:54:39,160
authentication. 
Move to, you know, unfishable 

988
00:54:39,600 --> 00:54:42,720
multi factor authentication. 
I'm not saying you should mail 

989
00:54:43,400 --> 00:54:48,720
Ubikeys to all of your customers
but have no authenticator apps. 

990
00:54:49,280 --> 00:54:52,920
I mean, it's these things aren't
that far out anymore. 

991
00:54:53,080 --> 00:54:56,160
I feel like yes, you, you kind 
of said something there about 

992
00:54:56,160 --> 00:54:58,320
like they're, they're focused on
the user experience versus 

993
00:54:58,320 --> 00:55:00,680
security. 
I'd argue they're not focused on

994
00:55:00,680 --> 00:55:03,360
the user experience because 
they're not doing a good job of 

995
00:55:03,360 --> 00:55:06,400
helping the user protect 
themselves from themselves. 

996
00:55:07,040 --> 00:55:09,760
And I think this is a spot 
where, again, you know, maybe 

997
00:55:09,760 --> 00:55:11,360
it's a program manager, maybe 
it's executives. 

998
00:55:11,360 --> 00:55:14,640
They really need to articulate 
why that's a bad idea to not 

999
00:55:14,640 --> 00:55:17,720
have MFA in place. 
OK, you don't want MFA in place.

1000
00:55:17,720 --> 00:55:18,960
Well, what if I told you there 
was easier? 

1001
00:55:18,960 --> 00:55:21,080
What if we just didn't have 
passwords at all and we went 

1002
00:55:21,080 --> 00:55:22,960
passwordless? 
Tell me more. 

1003
00:55:23,120 --> 00:55:24,960
Right. 
I think this is where if you're 

1004
00:55:24,960 --> 00:55:29,240
staying current with the market 
and identity space, hey, 

1005
00:55:29,480 --> 00:55:31,600
passkeys might be a solution 
here that everybody wins. 

1006
00:55:32,400 --> 00:55:33,880
So I think there's options 
there. 

1007
00:55:33,880 --> 00:55:36,680
But I think sometimes you're 
totally right, not sometimes 

1008
00:55:37,120 --> 00:55:40,520
you're totally right, but 
sometimes you do have to draw a 

1009
00:55:40,520 --> 00:55:42,000
line in the sand. 
Like look, that's just not 

1010
00:55:42,000 --> 00:55:44,200
acceptable. 
And I'll flat and I'm with you. 

1011
00:55:44,240 --> 00:55:49,960
If you do not have MFA on your 
IDP today, you are asking for it

1012
00:55:50,520 --> 00:55:54,200
and I want it in writing that I 
told you this was a bad idea. 

1013
00:55:54,440 --> 00:55:57,120
And when you get breached, it's 
not going to be me that's going 

1014
00:55:57,120 --> 00:55:58,480
to, you know, be rolling out the
door. 

1015
00:55:58,520 --> 00:56:01,040
It's going to be the, you know, 
someone else. 

1016
00:56:01,360 --> 00:56:04,280
Sometimes it's CYAI hate to say 
it, but there are politics in 

1017
00:56:04,280 --> 00:56:06,880
every organization and you're 
not going to win every battle. 

1018
00:56:06,880 --> 00:56:09,840
The best you can do, especially 
sometimes if you are not at the 

1019
00:56:09,840 --> 00:56:12,560
level where you've got the juice
right to be able to kind of 

1020
00:56:12,880 --> 00:56:18,080
direct policy is look here. 
This is This is why this is 

1021
00:56:18,080 --> 00:56:20,800
important. 
I want you to real understand 

1022
00:56:20,800 --> 00:56:24,600
the risk that you're taking if 
you do not follow this advice. 

1023
00:56:25,000 --> 00:56:28,920
But I think you also have to be 
able to work with your business 

1024
00:56:28,920 --> 00:56:30,760
partners. 
OK, I get it. 

1025
00:56:31,240 --> 00:56:35,760
We don't want to have 16 
character totally randomized, 

1026
00:56:35,760 --> 00:56:39,160
you know, can't use the same, 
you know, character more than 

1027
00:56:39,160 --> 00:56:40,960
once, right? 
Some of these, you know, we've 

1028
00:56:40,960 --> 00:56:42,600
all been in the end of that 
password policy. 

1029
00:56:42,600 --> 00:56:44,360
It just is like impossible. 
Like how am I supposed to go 

1030
00:56:44,360 --> 00:56:45,920
with the password for this? 
Like it just doesn't work. 

1031
00:56:46,520 --> 00:56:49,920
Come up with alternatives. 
Look at modern authentication 

1032
00:56:49,920 --> 00:56:53,000
ideas, you know, use web auth, 
then use pass keys. 

1033
00:56:53,440 --> 00:56:57,440
I think there are enough options
out there now that hopefully 

1034
00:56:57,600 --> 00:57:02,440
this trend starts to lessen 
because it's almost like you 

1035
00:57:02,440 --> 00:57:05,040
kind of talk there about the 
employee experience is like, 

1036
00:57:05,040 --> 00:57:07,280
well, they work for us. 
We can tell them what to do and 

1037
00:57:07,280 --> 00:57:10,040
it doesn't matter. 
I think the products have gotten

1038
00:57:10,040 --> 00:57:14,280
better in that space also. 
So it's not just that we're 

1039
00:57:14,280 --> 00:57:15,840
getting better. 
The products are getting better 

1040
00:57:15,840 --> 00:57:17,320
because we've been asking them 
to get better. 

1041
00:57:17,320 --> 00:57:20,560
Hey, I want a better user 
experience, even though I'm just

1042
00:57:20,560 --> 00:57:22,360
an employee in quotation marks, 
right? 

1043
00:57:23,000 --> 00:57:26,280
I'm still a customer of the 
services that my organization's 

1044
00:57:26,280 --> 00:57:29,760
providing. 
And it it can and it should be 

1045
00:57:29,760 --> 00:57:33,840
better products have caught up. 
But yeah, when I I'm with you, I

1046
00:57:33,840 --> 00:57:36,360
will, you know, tell them, tell 
them Jim and Jeff said you're 

1047
00:57:36,360 --> 00:57:38,000
wrong. 
I'll add my name to that 

1048
00:57:38,000 --> 00:57:39,920
petition as part of that 
process. 

1049
00:57:40,560 --> 00:57:44,040
Oh, your slot language? 
Yeah. 

1050
00:57:45,160 --> 00:57:49,640
All right, let's keep it moving.
I want to combine this idea of 

1051
00:57:49,640 --> 00:57:53,640
like governance and policies and
like metrics and measurement 

1052
00:57:53,640 --> 00:57:55,600
because I feel like they kind of
go together. 

1053
00:57:56,080 --> 00:57:59,160
But I think that's what the 
other part of this program is to

1054
00:57:59,160 --> 00:58:02,040
think about, OK, what are our 
policies? 

1055
00:58:02,040 --> 00:58:03,920
What are our standards? 
Are they realistic? 

1056
00:58:04,280 --> 00:58:07,160
Do you even understand what a 
policy is versus a standard 

1057
00:58:07,280 --> 00:58:10,120
versus a procedure? 
Maybe it's time to rethink how 

1058
00:58:10,120 --> 00:58:12,680
you, you know, define what those
things are. 

1059
00:58:13,160 --> 00:58:16,920
My mind a policy is, hey, you 
should have multiple forms of 

1060
00:58:16,920 --> 00:58:19,000
authentication. 
Great. 

1061
00:58:20,080 --> 00:58:24,600
How I do that might be an IT 
standard or a corporate standard

1062
00:58:24,600 --> 00:58:27,680
or a security standard that 
says, OK, The policy says we 

1063
00:58:27,680 --> 00:58:30,880
have to have multiple forms of 
authentication based on our risk

1064
00:58:30,880 --> 00:58:32,720
tolerance as an organization. 
And we've talked to the 

1065
00:58:32,720 --> 00:58:34,880
executive about it. 
We've kind of established this 

1066
00:58:34,880 --> 00:58:36,520
is the minimum bar that you need
to be at. 

1067
00:58:37,120 --> 00:58:40,320
We're going to allow SMS, we're 
going to allow push 

1068
00:58:40,320 --> 00:58:42,360
notification, and we're going to
allow you the key. 

1069
00:58:42,840 --> 00:58:44,760
And maybe that changes on a row.
But those are the three we're 

1070
00:58:44,760 --> 00:58:47,040
going to do for now. 
Now you've got your standard, 

1071
00:58:47,440 --> 00:58:50,760
here's our standard process for 
that, or sorry, our standard for

1072
00:58:50,760 --> 00:58:53,920
the implementation or 
application of that policy. 

1073
00:58:54,600 --> 00:58:56,960
And then the procedure is how 
you do those types of things. 

1074
00:58:56,960 --> 00:59:00,240
I think sometimes I see a lot of
policies that are like trying to

1075
00:59:00,240 --> 00:59:02,960
jam standards into it. 
And depending on the 

1076
00:59:02,960 --> 00:59:06,240
organization, maybe you can 
change policies really easy, 

1077
00:59:06,480 --> 00:59:09,400
maybe you can't. 
Maybe it requires a board 

1078
00:59:09,400 --> 00:59:12,400
approval or something that 
doesn't happen very often and 

1079
00:59:12,400 --> 00:59:15,800
you get stuck kind of behind the
times and you're not able to 

1080
00:59:15,800 --> 00:59:20,680
really kind of push, yeah, the 
security of a certain policy or 

1081
00:59:20,880 --> 00:59:22,480
a certain standard that you want
to put in place. 

1082
00:59:22,480 --> 00:59:26,520
So I feel like the governance, 
the policies that go around 

1083
00:59:26,520 --> 00:59:29,280
that, the standards, but then 
also the monitoring, the measure

1084
00:59:29,320 --> 00:59:31,680
goes with that as well as OK, 
well, OK, we got this. 

1085
00:59:31,680 --> 00:59:33,080
I am program. 
How do we know if it's 

1086
00:59:33,080 --> 00:59:35,480
successful? 
What are some of the metrics? 

1087
00:59:36,040 --> 00:59:38,840
You know, can you just stick 
your head out the window and 

1088
00:59:38,840 --> 00:59:40,920
say, well, it feels a little bit
warmer today. 

1089
00:59:40,920 --> 00:59:44,840
So I think we're doing good, you
know, yeah, customer 

1090
00:59:44,840 --> 00:59:46,920
satisfaction surveys will 
certainly be important. 

1091
00:59:46,920 --> 00:59:49,400
It's like, hey, our people, you 
know, they think this is a good 

1092
00:59:49,400 --> 00:59:52,080
experience, but there should be 
hard metrics as well, right, 

1093
00:59:52,080 --> 00:59:54,440
Jim? 
It's like how many automations 

1094
00:59:54,640 --> 00:59:57,320
did we are we able to do for 
onboarding, for off boarding? 

1095
00:59:57,680 --> 01:00:02,360
How many, you know, bad sessions
were we able to block from 

1096
01:00:02,360 --> 01:00:04,160
authenticating entire 
environment, right. 

1097
01:00:04,880 --> 01:00:08,280
There should be some ability to 
drive some metrics that makes 

1098
01:00:08,280 --> 01:00:10,080
sense to your organization to 
kind of demonstrate it because 

1099
01:00:10,080 --> 01:00:12,560
at the end of the day you need 
to show value and a lot of 

1100
01:00:12,560 --> 01:00:14,960
times. 
Especially in the IM world, that

1101
01:00:14,960 --> 01:00:17,240
value is almost invisible 
because it's like, well, I just 

1102
01:00:17,240 --> 01:00:20,000
typed my ID and password or I 
did a prompt on my phone and I 

1103
01:00:20,000 --> 01:00:23,120
was in like, what's security? 
You're right. 

1104
01:00:23,160 --> 01:00:25,520
OK, Well you know, I've said 
this before, like look in your 

1105
01:00:25,520 --> 01:00:28,480
Microsoft account and go and 
look at your access history and 

1106
01:00:28,480 --> 01:00:32,840
I'm sure you will see tons and 
tons of things where people were

1107
01:00:32,840 --> 01:00:35,120
trying to get into your 
Microsoft account and Microsoft 

1108
01:00:35,280 --> 01:00:37,680
to their credit, blocked it. 
They're giving you a log and 

1109
01:00:37,680 --> 01:00:40,320
say, hey, these roads again, but
they didn't service it to me 

1110
01:00:40,840 --> 01:00:43,040
because it never rose to the 
level where they felt confident 

1111
01:00:43,040 --> 01:00:45,280
it was me logging in, right? 
You need to be able to 

1112
01:00:45,280 --> 01:00:49,960
demonstrate those sorts of wins 
and publicize those wins, make 

1113
01:00:49,960 --> 01:00:52,240
people aware of it. 
Continuing about what the value 

1114
01:00:52,240 --> 01:00:54,000
is that you're bringing to your 
organization, whether it's 

1115
01:00:54,240 --> 01:00:58,440
efficiency, risk reduction, you 
know, hey, we saved X percent on

1116
01:00:58,440 --> 01:01:01,040
our premium this year because we
had our strong privilege access 

1117
01:01:01,040 --> 01:01:03,280
management, you know, platform 
in place. 

1118
01:01:04,160 --> 01:01:06,520
Hooray win. 
You know, maybe it paid for the 

1119
01:01:06,520 --> 01:01:09,200
privilege access management, 
investment always be looking for

1120
01:01:09,200 --> 01:01:11,760
those things to to promote the 
wins and to measure the success 

1121
01:01:11,760 --> 01:01:13,680
of the organization. 
What do you think? 

1122
01:01:14,800 --> 01:01:18,120
I think you you know that there 
were a few points I wanted to 

1123
01:01:18,360 --> 01:01:21,840
add on to. 
I think when you have Carl's you

1124
01:01:21,840 --> 01:01:28,920
framework and you say you shall 
have every access shall require 

1125
01:01:29,160 --> 01:01:31,640
multi factor authentication. 
It's Cuba simple. 

1126
01:01:33,200 --> 01:01:35,080
What are you doing to monitor 
that? 

1127
01:01:35,520 --> 01:01:42,760
So let's say you have 700 entry 
points and 500 of them are 

1128
01:01:42,760 --> 01:01:49,160
connected into your IDP that has
multi factor authentication. 

1129
01:01:49,520 --> 01:01:53,240
Maybe you're doing adaptive, so 
that's green check box for those

1130
01:01:53,240 --> 01:01:55,280
500. 
What about the other 200? 

1131
01:01:55,640 --> 01:01:58,640
Are you? 
Are you keeping track of whether

1132
01:01:58,640 --> 01:02:01,440
or not they have met all the 
policies? 

1133
01:02:01,480 --> 01:02:05,640
If not, you don't know whether 
or not you're complying with 

1134
01:02:05,640 --> 01:02:09,040
your own policies as an 
organization. 

1135
01:02:09,520 --> 01:02:11,280
And so I think that's very 
important. 

1136
01:02:11,560 --> 01:02:16,480
I think also having a very 
formal exception process because

1137
01:02:16,840 --> 01:02:21,400
you'll have legacy applications 
that say our application is like

1138
01:02:21,920 --> 01:02:28,720
dumb tube, you know, in other 
words, it's a telnet section and

1139
01:02:29,720 --> 01:02:34,360
MFA is not possible. 
OK, maybe it is, maybe it isn't,

1140
01:02:34,360 --> 01:02:37,920
but let's just say it isn't and 
they have a a technical reason 

1141
01:02:37,920 --> 01:02:40,520
why it won't work. 
Whatever software they're 

1142
01:02:40,520 --> 01:02:45,000
running won't integrate with 
whatever solutions you can come 

1143
01:02:45,000 --> 01:02:46,840
up with. 
That's fine. 

1144
01:02:46,840 --> 01:02:50,560
You have to file a formal 
exception and somebody in the 

1145
01:02:50,560 --> 01:02:56,080
business, some business person, 
even if it's an IT executive has

1146
01:02:56,080 --> 01:02:59,800
to own that risk. 
That's to me. 

1147
01:03:00,080 --> 01:03:03,200
And, and by the way, this has 
nothing to do with identity. 

1148
01:03:03,200 --> 01:03:07,720
This is how you run a good 
cybersecurity department is 

1149
01:03:08,160 --> 01:03:12,200
yeah, policies the organization 
has to policies and standards 

1150
01:03:12,200 --> 01:03:14,360
they are. 
They're not optional. 

1151
01:03:14,640 --> 01:03:16,720
It must be complied with by 
everyone. 

1152
01:03:16,960 --> 01:03:21,280
And if they can't be complied 
with, a formal exception needs 

1153
01:03:21,280 --> 01:03:27,320
to be applied for and approved. 
And in order for that to happen,

1154
01:03:27,920 --> 01:03:30,440
a senior executive needs to sign
off on it. 

1155
01:03:30,440 --> 01:03:33,920
And usually it's an ink 
signature, but you know, a 

1156
01:03:33,920 --> 01:03:36,200
workload tool would probably be 
fine as well. 

1157
01:03:36,200 --> 01:03:40,480
But what I'm getting at is that,
you know, that's a risk 

1158
01:03:40,480 --> 01:03:44,280
management exercise that's above
and beyond identity. 

1159
01:03:44,560 --> 01:03:48,440
I should include really all of 
your cybersecurity policies and 

1160
01:03:48,440 --> 01:03:50,920
standards. 
So I think that's important. 

1161
01:03:52,080 --> 01:03:59,600
We also talked about, you know, 
clear roles and responsibilities

1162
01:03:59,600 --> 01:04:02,640
for your program. 
I, I, I think you may be into 

1163
01:04:02,640 --> 01:04:07,560
that, that I think that, you 
know, identifying those up front

1164
01:04:07,560 --> 01:04:11,320
is going to be very important, 
evolving those overtime who's 

1165
01:04:11,320 --> 01:04:15,880
responsible for what decisions 
within your program, spending 

1166
01:04:15,880 --> 01:04:19,840
money or changing policies, 
things like that. 

1167
01:04:20,160 --> 01:04:23,240
Who, who's got that 
responsibility within your 

1168
01:04:23,240 --> 01:04:26,080
program? 
Yeah. 

1169
01:04:26,200 --> 01:04:28,000
So I think those things are very
important. 

1170
01:04:28,000 --> 01:04:32,560
I think that the basis of your 
IM program is your policies, 

1171
01:04:33,040 --> 01:04:36,480
your shared services should be 
called your easy button to 

1172
01:04:36,480 --> 01:04:41,000
comply with those policies. 
So, you know, teams that are, 

1173
01:04:41,440 --> 01:04:46,600
you know, maybe have some 
autonomy over their application 

1174
01:04:46,600 --> 01:04:50,040
or they're saying, hey, our 
application is too important to 

1175
01:04:50,040 --> 01:04:54,400
rely on your creaky IM system, 
so we're just going to do our 

1176
01:04:54,400 --> 01:04:57,640
own IM. 
That's fine, whatever you know, 

1177
01:04:57,640 --> 01:05:01,400
maybe executives have said just 
leave them alone, that's fine. 

1178
01:05:01,400 --> 01:05:04,480
They still need to comply with 
the policies or if they're not 

1179
01:05:04,480 --> 01:05:08,360
going to apply someone you're 
saying the race as to see. 

1180
01:05:08,360 --> 01:05:11,000
So that's the personality. 
Yeah, I agree with that. 

1181
01:05:11,040 --> 01:05:15,000
I think that idea of, you know, 
basically conducting a 

1182
01:05:15,000 --> 01:05:19,000
certification campaign right 
against things that are not 

1183
01:05:19,000 --> 01:05:21,920
within compliance of whatever 
policies you set out makes 

1184
01:05:21,920 --> 01:05:25,080
sense. 
Maybe it's OK, Yeah, telnet 

1185
01:05:25,080 --> 01:05:26,400
example for example, that you 
mentioned. 

1186
01:05:26,400 --> 01:05:28,680
OK, yeah, they, they can't 
comply. 

1187
01:05:28,680 --> 01:05:30,600
All right, let's check back 
again in a year and see if 

1188
01:05:30,600 --> 01:05:32,720
things changed or six months or 
whatever the right time frame 

1189
01:05:32,720 --> 01:05:34,760
is. 
Yeah, maybe it's time to move on

1190
01:05:34,760 --> 01:05:37,000
from a technology that doesn't 
meet modern standards. 

1191
01:05:37,400 --> 01:05:39,960
You know, maybe there's a 
company out there, and I think 

1192
01:05:39,960 --> 01:05:41,480
we've mentioned this in prior 
episodes, like there's this 

1193
01:05:41,480 --> 01:05:45,400
website, right, SSO tax or SSO 
dot tax or something like that, 

1194
01:05:45,400 --> 01:05:49,200
where companies charge for basic
security things like enabling 

1195
01:05:49,200 --> 01:05:51,760
SSO. 
Maybe they're not the right 

1196
01:05:51,760 --> 01:05:54,080
choice if they're going to 
charge for basic security 

1197
01:05:54,080 --> 01:05:56,680
concepts like that. 
Yeah, maybe they're a good 

1198
01:05:56,680 --> 01:06:00,080
product and you know, maybe, you
know, they, they, there are no 

1199
01:06:00,080 --> 01:06:02,760
other choices, but I think 
that's part of that same, same 

1200
01:06:02,760 --> 01:06:05,360
ideas like, hey, what are we 
doing to get better? 

1201
01:06:05,360 --> 01:06:07,160
Track what you've got, measure 
it. 

1202
01:06:07,760 --> 01:06:10,560
And yeah, some things are going 
to be a compliance, especially 

1203
01:06:10,560 --> 01:06:14,920
when you're just starting out. 
Nobody is 100% compliant 100% of

1204
01:06:14,920 --> 01:06:17,560
the time. 
There are always accepted risk 

1205
01:06:17,560 --> 01:06:21,960
somewhere that someone of the 
appropriate authority level or, 

1206
01:06:22,360 --> 01:06:25,680
you know, signing authority has 
said, OK, I'm willing to accept 

1207
01:06:25,680 --> 01:06:27,200
that risk. 
If something happens, then we'll

1208
01:06:27,200 --> 01:06:29,920
deal with it. 
That exists. 

1209
01:06:30,200 --> 01:06:32,120
Plan for it and you won't be 
surprised. 

1210
01:06:33,560 --> 01:06:36,960
You also mentioned one of the 
thing that I've got to cover 

1211
01:06:36,960 --> 01:06:46,280
which was around monitoring or 
measuring user experience and 

1212
01:06:46,640 --> 01:06:51,520
how much of your ROI they 
committed to you're achieving. 

1213
01:06:51,520 --> 01:06:55,680
So you're asking the company to 
invest in identity. 

1214
01:06:56,320 --> 01:06:59,840
I think the thing you should do 
with being a program is really 

1215
01:06:59,840 --> 01:07:03,880
have a well thought out plan of 
what are the dials that you're 

1216
01:07:03,880 --> 01:07:07,840
going to improve. 
Snap a line, where does those 

1217
01:07:07,840 --> 01:07:11,600
dials exist today? 
Whether it's in terms of things 

1218
01:07:11,600 --> 01:07:16,120
that are easily measured within 
the tools that you have, you 

1219
01:07:16,120 --> 01:07:20,120
know, longer password resets, 
things like that, or things that

1220
01:07:20,120 --> 01:07:23,320
you have to go out to the 
business to measure with survey 

1221
01:07:23,320 --> 01:07:25,960
data, for example, like user 
experience. 

1222
01:07:26,480 --> 01:07:29,680
But either way, you need to be 
able to show improvement over 

1223
01:07:29,680 --> 01:07:32,400
time. 
Six months, a year, year and a 

1224
01:07:32,400 --> 01:07:36,360
half, two years to show, hey, 
remember I asked you for 

1225
01:07:36,360 --> 01:07:39,720
$1,000,000. 
I said I could do all these 

1226
01:07:39,720 --> 01:07:41,680
great things. 
I did all these great things. 

1227
01:07:41,680 --> 01:07:47,000
User experience improved by 50%.
That's huge. 

1228
01:07:47,240 --> 01:07:48,800
This shows you're a good bet, 
right? 

1229
01:07:48,800 --> 01:07:51,520
And if you can deliver on that, 
you're guess what? 

1230
01:07:51,520 --> 01:07:53,920
You're probably going to be more
apt to find funding for future 

1231
01:07:53,920 --> 01:07:56,760
projects that you want to work 
on as well or to keep things 

1232
01:07:56,760 --> 01:07:58,040
going. 
And I think This is why it's so 

1233
01:07:58,040 --> 01:08:00,400
important to be communicating. 
You know, throughout this entire

1234
01:08:00,400 --> 01:08:02,600
process. 
I don't think you can 

1235
01:08:02,600 --> 01:08:05,400
communicate enough. 
I do think you need to give some

1236
01:08:05,400 --> 01:08:07,480
thought into the communications 
that you are doing. 

1237
01:08:07,680 --> 01:08:10,000
Know your audience. 
Who are you talking to? 

1238
01:08:10,440 --> 01:08:13,240
What is relevant to them and 
what do they care about? 

1239
01:08:13,240 --> 01:08:16,000
Try to think about it from their
perspective and tailor that 

1240
01:08:16,000 --> 01:08:19,560
communication to them, but 
always be thinking about, OK, 

1241
01:08:20,040 --> 01:08:22,479
how do I explain this? 
I get stuck in an elevator, you 

1242
01:08:22,479 --> 01:08:26,040
know, with somebody. 
Can I explain what my IM program

1243
01:08:26,040 --> 01:08:28,479
is doing on the 15 second write 
up? 

1244
01:08:28,479 --> 01:08:31,479
Or can I, hey, you know what? 
We just rolled this thing out 

1245
01:08:31,520 --> 01:08:34,680
and you should check it out, you
know, and and and and have that 

1246
01:08:34,680 --> 01:08:39,319
dialogue going with people, both
part of your program, but also 

1247
01:08:39,319 --> 01:08:42,920
to your customers of your IM 
program, whether it's workforce 

1248
01:08:43,240 --> 01:08:45,920
or, you know, customers in AB to
C type scenario. 

1249
01:08:46,279 --> 01:08:49,439
So the communication is super 
important throughout any time 

1250
01:08:49,439 --> 01:08:51,600
you get to celebrate a win, 
celebrate the win. 

1251
01:08:52,359 --> 01:08:54,200
Draw attention to it, highlight 
it. 

1252
01:08:54,760 --> 01:08:56,920
If there are issues, address 
them as well. 

1253
01:08:56,920 --> 01:09:00,399
Hey, this is not working and 
let's not be afraid to go back 

1254
01:09:00,399 --> 01:09:05,240
and rethink how this is 
implemented or the business 

1255
01:09:05,240 --> 01:09:06,880
process is designed or whatever 
it may be. 

1256
01:09:07,160 --> 01:09:09,160
It's OK to be wrong. 
And I think sometimes we 

1257
01:09:09,160 --> 01:09:11,120
struggle with what we have to be
perfect every single time. 

1258
01:09:12,200 --> 01:09:13,960
It's just not realistic, right? 
We're humans, we're going to 

1259
01:09:13,960 --> 01:09:18,200
make mistakes, but be willing to
admit the mistakes and think 

1260
01:09:18,200 --> 01:09:21,600
about it and maybe you think 
it's great, but your customers 

1261
01:09:21,600 --> 01:09:24,040
hate it. 
Hey, I'm sorry, as much as I 

1262
01:09:24,040 --> 01:09:26,479
love it, I'm going to have to 
redo that and and come at it 

1263
01:09:26,479 --> 01:09:28,399
from a different angle. 
And that's fine. 

1264
01:09:28,560 --> 01:09:30,800
It's OK to get smarter. 
And I think sometimes we lose 

1265
01:09:30,800 --> 01:09:33,560
that as well. 
I think lastly, the most 

1266
01:09:33,560 --> 01:09:35,240
important thing I think is to 
stay current. 

1267
01:09:35,800 --> 01:09:39,000
A lot of times we see 
investments in, hey, we're going

1268
01:09:39,000 --> 01:09:40,800
to stand up on IM programs could
be awesome. 

1269
01:09:41,240 --> 01:09:43,880
We gave it like 2-3 years and we
were really kicking butt. 

1270
01:09:44,279 --> 01:09:47,880
And then it just kind of like 
died on the vine and just kind 

1271
01:09:47,880 --> 01:09:50,800
of coasted and didn't keep up 
with the world and the 

1272
01:09:50,800 --> 01:09:55,000
environment. 
And now here you are four years 

1273
01:09:55,000 --> 01:09:57,880
later, five years later, six 
years later, and it's like, wow,

1274
01:09:57,880 --> 01:09:59,640
what happened? 
Like we used to have a really 

1275
01:09:59,640 --> 01:10:03,240
kick butt IM program and 
services, but we didn't keep up 

1276
01:10:03,240 --> 01:10:04,400
with things. 
We didn't stay current. 

1277
01:10:04,760 --> 01:10:07,520
And I think it's really 
important, you know, we had, I 

1278
01:10:07,960 --> 01:10:10,640
kind of had this conversation 
earlier today was there's peaks 

1279
01:10:10,640 --> 01:10:13,600
and valleys in an IM program. 
If you're not doing it right, 

1280
01:10:14,360 --> 01:10:16,720
you want to smooth those peaks 
and valleys out as much as 

1281
01:10:16,720 --> 01:10:19,960
possible. 
If you're behind, you're going 

1282
01:10:19,960 --> 01:10:23,200
to have to invest to catch up. 
And invest means money, people, 

1283
01:10:23,200 --> 01:10:25,960
time, whatever that is. 
But there's going to be a spike 

1284
01:10:26,240 --> 01:10:30,160
to get up to a certain level and
then you're going to have to 

1285
01:10:30,400 --> 01:10:34,080
keep a certain level of 
investment going to maintain and

1286
01:10:34,080 --> 01:10:36,920
to keep current with things. 
What typically happens is if you

1287
01:10:36,920 --> 01:10:40,880
look at, you know, a budget for 
an IM program over 10 years, if 

1288
01:10:40,880 --> 01:10:44,640
you're not doing it right, is 
you'll see a spike in year 1 and

1289
01:10:44,640 --> 01:10:47,840
then it drips down to like, you 
know, year three-year 4 and then

1290
01:10:47,840 --> 01:10:49,760
another spike and it kind of 
drips down. 

1291
01:10:50,200 --> 01:10:53,080
If you had just kept current, it
would have been a lot cheaper 

1292
01:10:53,080 --> 01:10:55,120
and you would have been a lot 
better positioned from a risk 

1293
01:10:55,120 --> 01:10:57,960
and a usability standpoint, most
likely, if you had just 

1294
01:10:57,960 --> 01:11:00,360
maintained and kept current with
where the market is. 

1295
01:11:00,920 --> 01:11:02,840
And I think that's really 
important for people who's like,

1296
01:11:03,520 --> 01:11:05,760
great you put in technology and 
what's next? 

1297
01:11:05,840 --> 01:11:08,280
What should I be thinking about?
What did I see at a conference? 

1298
01:11:08,280 --> 01:11:11,240
What did I hear on the world 
famous Identity at the Center 

1299
01:11:11,240 --> 01:11:13,960
podcast, right? 
What are the things that I need 

1300
01:11:13,960 --> 01:11:17,440
to be thinking about for, you 
know, skating to the puck and 

1301
01:11:17,440 --> 01:11:18,440
hockey. 
You don't skate to where the 

1302
01:11:18,440 --> 01:11:19,840
puck is, you skate to where it's
going. 

1303
01:11:20,120 --> 01:11:22,520
The business is like that. 
Your IM program should be like 

1304
01:11:22,520 --> 01:11:25,400
that. 
And if you're not doing it, 

1305
01:11:25,400 --> 01:11:27,560
guess what? 
The puck is still going, you're 

1306
01:11:27,560 --> 01:11:29,080
just going to be further and 
further behind. 

1307
01:11:29,280 --> 01:11:32,200
So you want to make maintain 
your cadence and your ability to

1308
01:11:32,200 --> 01:11:35,960
keep up with the world from an 
IM perspective as well as the 

1309
01:11:35,960 --> 01:11:39,560
business side of things. 
Yeah, I think, I think 

1310
01:11:39,560 --> 01:11:43,240
organization can fall back, fall
behind for a few reasons. 

1311
01:11:43,640 --> 01:11:49,080
One is they have to shake up 
people and maybe the people who 

1312
01:11:49,640 --> 01:11:54,000
were responsible for the IM road
map moved into all through 

1313
01:11:54,000 --> 01:11:57,640
things. 
Priority shifted and that role 

1314
01:11:57,640 --> 01:12:01,840
never got back filled. 
So it just became continue to 

1315
01:12:01,840 --> 01:12:03,720
operate. 
And that's something that we say

1316
01:12:03,960 --> 01:12:05,600
I am. 
It's not a project that's 

1317
01:12:05,680 --> 01:12:08,480
program. 
So you take your eye off the 

1318
01:12:08,480 --> 01:12:11,080
road. 
We just you have the things the 

1319
01:12:11,080 --> 01:12:16,480
car keeps moving, but you're not
paying it to to the road and bad

1320
01:12:16,480 --> 01:12:20,440
things can happen. 
I think the other thing is I've 

1321
01:12:20,440 --> 01:12:23,280
seen this happen for a few 
clients over the years. 

1322
01:12:24,080 --> 01:12:30,240
They get signed up in the MSSP 
doing indemnity as a service, 

1323
01:12:30,640 --> 01:12:36,640
but they build that MSSP around 
what we do today. 

1324
01:12:37,120 --> 01:12:40,960
They have to take into account 
that they're going to want this 

1325
01:12:40,960 --> 01:12:45,000
system enhanced, but I think 
probably the best way is to set 

1326
01:12:45,000 --> 01:12:49,800
some money aside or have some 
flexibility to be able to 

1327
01:12:49,800 --> 01:12:53,560
perform enhancements in the 
system themselves, one or the 

1328
01:12:53,560 --> 01:12:55,040
other. 
Usually they don't have any 

1329
01:12:55,040 --> 01:12:58,080
staff left, right? 
They outsource the management of

1330
01:12:58,080 --> 01:13:00,120
their IM. 
They need to put some money 

1331
01:13:00,120 --> 01:13:04,840
aside for enhancements because 
what you have today is not going

1332
01:13:04,840 --> 01:13:06,880
to serve you three years on the 
rig. 

1333
01:13:07,840 --> 01:13:11,400
I don't care who you are, I can 
almost guarantee three years on 

1334
01:13:11,400 --> 01:13:12,880
the rig. 
You're going to require 

1335
01:13:12,880 --> 01:13:16,360
enhancements along the way 
because if it's going to change,

1336
01:13:16,560 --> 01:13:20,000
you're going to have new 
applications, a new HR system, 

1337
01:13:20,440 --> 01:13:24,080
say it's there. 
So you need to take that into 

1338
01:13:24,080 --> 01:13:26,800
account. 
Even if you're outsourcing the 

1339
01:13:26,800 --> 01:13:30,920
maintenance of your IM system, 
which may make total sense to 

1340
01:13:30,920 --> 01:13:33,320
your organization, may make 
total sense for you. 

1341
01:13:33,640 --> 01:13:38,400
Just remember to put some money 
aside or build it into your 

1342
01:13:38,400 --> 01:13:43,280
budget, build it into your bill 
to get that system to have 

1343
01:13:43,800 --> 01:13:47,920
tickets or whatever their 
process is for enhancing that 

1344
01:13:47,920 --> 01:13:49,360
system. 
Yeah, I think that's a really 

1345
01:13:49,360 --> 01:13:50,760
good tip. 
I think the other thing I'll add

1346
01:13:50,760 --> 01:13:54,920
to that is there's a lot of 
vendors out there and fewer 

1347
01:13:54,920 --> 01:13:58,040
partners. 
If you are working with, you 

1348
01:13:58,040 --> 01:14:01,720
know, an MSSP or or something on
those lines, whatever managed 

1349
01:14:01,720 --> 01:14:04,960
service, look for a partner, 
look for somebody who's you 

1350
01:14:04,960 --> 01:14:08,440
know, got your, is interested in
helping you involve in helping 

1351
01:14:08,440 --> 01:14:12,000
you get the most out of things 
and has a plan to say, hey, you 

1352
01:14:12,000 --> 01:14:13,680
know, this thing is what it 
looks like right now. 

1353
01:14:13,720 --> 01:14:15,640
It's going to change and that's 
OK, that's fine. 

1354
01:14:15,640 --> 01:14:17,600
That's natural. 
Here's how we're going to keep 

1355
01:14:17,600 --> 01:14:20,360
up with that, right? 
And maybe it's as simple as, 

1356
01:14:20,360 --> 01:14:22,600
hey, there's going to be a 
version upgrade because we're a 

1357
01:14:22,600 --> 01:14:25,120
partner with so and so company 
and we're using our technology. 

1358
01:14:25,120 --> 01:14:27,480
We know this is coming. 
This is something you want to 

1359
01:14:27,480 --> 01:14:31,960
plan for or hey, I saw this neat
thing called pass Keys at a 

1360
01:14:31,960 --> 01:14:33,880
conference last year. 
Have you guys thought about 

1361
01:14:33,880 --> 01:14:36,920
that? 
If you have a good partner, it 

1362
01:14:36,920 --> 01:14:40,800
makes a world of difference for 
your experience with any type of

1363
01:14:40,800 --> 01:14:43,000
managed service. 
And I think a lot of times, you 

1364
01:14:43,000 --> 01:14:46,120
know, it's unfortunate, but 
money rules sometimes. 

1365
01:14:46,120 --> 01:14:50,480
And those partners tend to be a 
little bit more expensive 

1366
01:14:51,080 --> 01:14:54,040
upfront, but maybe they pay off 
in the long run because you're 

1367
01:14:54,040 --> 01:14:56,440
in a much better position and, 
you know, maybe you've developed

1368
01:14:56,440 --> 01:14:58,560
a better relationship with those
partners. 

1369
01:14:58,560 --> 01:15:01,640
So I think it's also something 
to think about as, you know, if 

1370
01:15:01,640 --> 01:15:03,480
you're going to outsource, 
really consider who you're 

1371
01:15:03,480 --> 01:15:06,080
working with and make sure that 
you had a really good 

1372
01:15:06,080 --> 01:15:08,600
comfortable feeling with it. 
People are going to change, 

1373
01:15:08,640 --> 01:15:11,440
right? 
I mean, you and I might go from 

1374
01:15:11,440 --> 01:15:14,880
one company to another like we 
have, and those relationships, 

1375
01:15:14,880 --> 01:15:16,800
you know, will probably carry 
along from there. 

1376
01:15:16,800 --> 01:15:19,600
But you really want to make sure
you understand the company that 

1377
01:15:19,600 --> 01:15:22,520
you're getting, you know, to 
partner with and making sure 

1378
01:15:22,520 --> 01:15:24,280
that they're the right fit for 
you strategically. 

1379
01:15:24,920 --> 01:15:27,640
Because hopefully you hope that.
It's a long term relationship. 

1380
01:15:28,800 --> 01:15:32,280
Thank goodness it any better 
believe you they're I keep 

1381
01:15:32,280 --> 01:15:34,560
hearing the same company names 
also working. 

1382
01:15:34,640 --> 01:15:39,040
I'm not not going to repeat them
on the podcast, but you know, 

1383
01:15:39,360 --> 01:15:44,560
they leave a Trail of Tears that
they go in off at the lowest 

1384
01:15:44,560 --> 01:15:47,560
price and then change order you 
to death. 

1385
01:15:48,880 --> 01:15:53,880
And and to avoid all the change 
order issues, basically sit pad 

1386
01:15:54,320 --> 01:15:57,560
and have a system that gets 
older and older. 

1387
01:15:58,520 --> 01:16:01,760
It's not a good situation. 
Yeah. 

1388
01:16:02,800 --> 01:16:04,400
OK. 
I think this might be a record 

1389
01:16:04,400 --> 01:16:06,760
for our longest episode ever, so
why don't we leave it there? 

1390
01:16:06,800 --> 01:16:08,440
I'll just kind of recap real 
quickly. 

1391
01:16:08,720 --> 01:16:10,480
I just realized we have 10 steps
here. 

1392
01:16:11,880 --> 01:16:15,480
One, define your goals in the 
scope. 2, conduct an assessment.

1393
01:16:15,480 --> 01:16:20,520
3, get that executive buy in. 
Four, put together your your IM 

1394
01:16:20,520 --> 01:16:23,040
team and it should be a cross 
functional kind of core team. 

1395
01:16:23,040 --> 01:16:27,680
Not everybody a core team. 
Make sure you're picking the 

1396
01:16:27,680 --> 01:16:31,320
right technologies. 
Number six, think about what 

1397
01:16:31,320 --> 01:16:34,880
your deployment is going to look
like, whether it's phased, some 

1398
01:16:34,880 --> 01:16:37,560
sort of implementation plan. 
How are you going to make this 

1399
01:16:37,560 --> 01:16:39,640
thing digestible for the 
organization? 

1400
01:16:40,920 --> 01:16:42,320
Don't forget about the user 
experience. 

1401
01:16:42,320 --> 01:16:43,720
Make sure that that's a 
priority. 

1402
01:16:43,960 --> 01:16:47,440
Think about your governance and 
your policies and your standards

1403
01:16:47,440 --> 01:16:50,840
and your measurements and how 
you're going to monitor all that

1404
01:16:51,280 --> 01:16:54,240
and then stay current and 
communicate this sort of like 

1405
01:16:54,520 --> 01:16:57,440
weaved kind of threw out there. 
So but it's 10 if we don't count

1406
01:16:57,440 --> 01:16:59,800
communicate because you should 
be doing that the whole time. 

1407
01:16:59,800 --> 01:17:04,240
So that's the kind of sum it up.
You know, I didn't really think 

1408
01:17:04,240 --> 01:17:05,920
of a lighter note question. 
You got any ideas? 

1409
01:17:07,240 --> 01:17:08,280
Have you done? 
Anything. 

1410
01:17:08,280 --> 01:17:13,000
What was your last trip? 
My last work trip was DC. 

1411
01:17:13,120 --> 01:17:17,040
You were there. 
I mean, we were in DCI think 

1412
01:17:17,040 --> 01:17:19,000
before that. 
Or was I? 

1413
01:17:19,560 --> 01:17:22,200
You know, someone said to me the
other day, it was like, you 

1414
01:17:22,200 --> 01:17:24,040
know, you travel a lot, but you 
don't remember where you've 

1415
01:17:24,040 --> 01:17:25,320
been. 
And I feel like that's where I'm

1416
01:17:25,320 --> 01:17:27,360
at. 
I guess my last personal trip 

1417
01:17:27,360 --> 01:17:31,880
was that trip I took to Texas 
for my friend's 50th surprise 

1418
01:17:31,880 --> 01:17:33,400
birthday party, which was a lot 
of fun. 

1419
01:17:33,920 --> 01:17:36,800
And that was good times. 
You know, that was it was a 

1420
01:17:36,800 --> 01:17:39,560
great time to reconnect with 
some folks I hadn't seen in a 

1421
01:17:39,560 --> 01:17:41,400
long time. 
And it was great to just kind 

1422
01:17:41,400 --> 01:17:44,640
of, you know, do a nice thing 
for somebody who, you know, as a

1423
01:17:44,640 --> 01:17:47,040
friend of mine and, and kind of 
bring joy to their life. 

1424
01:17:47,040 --> 01:17:48,840
And I think more people should 
do that. 

1425
01:17:49,600 --> 01:17:51,720
What about you? 
What's the last personal trip 

1426
01:17:51,720 --> 01:17:57,960
you've taken? 
Personal trip I've I'm in 

1427
01:17:57,960 --> 01:18:01,680
Austin, TX right now. 
One thing I've noticed is like 

1428
01:18:01,680 --> 01:18:04,960
everybody I talk to is like it's
great here. 

1429
01:18:05,080 --> 01:18:07,400
They love living here. 
It's too hot. 

1430
01:18:07,840 --> 01:18:13,400
I mean, it, it's mid-september 
and it went up to 100° today. 

1431
01:18:13,400 --> 01:18:16,960
So I'm assuming that's too high.
I can't do that, way too high. 

1432
01:18:18,600 --> 01:18:22,360
But everybody seems to love it. 
But everybody complaints about 

1433
01:18:22,600 --> 01:18:24,520
how expensive it is to live 
here. 

1434
01:18:24,640 --> 01:18:27,680
And I think that's the thing. 
It's like if some place becomes 

1435
01:18:27,720 --> 01:18:32,600
awesome to live, other people 
find out about it and everybody 

1436
01:18:32,600 --> 01:18:35,400
wants to live there. 
They jacked up the real estate 

1437
01:18:35,400 --> 01:18:38,760
cost and then you can't afford 
to live here anymore. 

1438
01:18:39,720 --> 01:18:45,120
So I don't think many people who
live here, like living here, are

1439
01:18:45,120 --> 01:18:49,040
planning to sell their homes and
move to a new house anytime 

1440
01:18:49,040 --> 01:18:51,000
soon. 
They're they're kind of stuck 

1441
01:18:51,000 --> 01:18:56,040
until 20 forever. 
Well, that's a real positive 

1442
01:18:56,040 --> 01:18:59,120
story, so thanks for that. 
Well, no, I mean it's supposed 

1443
01:18:59,120 --> 01:19:00,640
to be lighter. 
Come on man. 

1444
01:19:00,800 --> 01:19:02,760
It's a cool city, people. 
Love, it's a cool. 

1445
01:19:02,760 --> 01:19:06,720
City and the only downside is 
the cost of rules leader thing 

1446
01:19:07,760 --> 01:19:09,880
and the heat. 
Yeah, well, I just read the 

1447
01:19:09,880 --> 01:19:13,640
other day, you know, I'm in the 
Asheville, NC area and we're no 

1448
01:19:13,640 --> 01:19:16,880
longer the most expensive place 
to rent in for the state. 

1449
01:19:16,880 --> 01:19:18,360
That honor now goes to 
Charlotte. 

1450
01:19:18,360 --> 01:19:21,320
So Asheville has typically been 
one of the more expensive places

1451
01:19:21,320 --> 01:19:24,200
because it's a very desirable 
location, very touristy and the 

1452
01:19:24,200 --> 01:19:25,800
weather is great pretty much 
year round. 

1453
01:19:26,520 --> 01:19:29,920
But now we're #2 and that's, I 
think that's a good thing. 

1454
01:19:30,440 --> 01:19:33,680
So I'm I'm happy about that. 
Yeah, that's really good sign. 

1455
01:19:33,880 --> 01:19:37,920
All right, Jeff, we do against 
the hours to be like a 15 minute

1456
01:19:38,160 --> 01:19:42,440
episode, but no advice. 
Yeah, we try, We try, but we 

1457
01:19:42,440 --> 01:19:45,840
just talk and talk and talk and 
we have so many Nuggets of 

1458
01:19:45,840 --> 01:19:47,240
wisdom that we want to share 
with people. 

1459
01:19:47,240 --> 01:19:49,600
So hopefully people get it and 
understand it and they're able 

1460
01:19:49,600 --> 01:19:53,600
to put up with our our weird 
delays with, you know, cell 

1461
01:19:53,600 --> 01:19:56,800
phone connections and and bad 
hotel Wi-Fi. 

1462
01:19:56,800 --> 01:19:58,680
But I think it was good 
episodes. 

1463
01:19:58,760 --> 01:20:00,080
I've got a challenge. 
Yeah. 

1464
01:20:00,560 --> 01:20:03,640
We've been recording this long. 
If anybody is still listening, 

1465
01:20:04,000 --> 01:20:09,880
comment on Jeff's YouTube or I'm
sorry, LinkedIn post about this 

1466
01:20:09,880 --> 01:20:14,200
episode and say where you were 
on your last trip. 

1467
01:20:14,200 --> 01:20:17,120
That'll be interesting. 
That way we'll know where our 

1468
01:20:17,120 --> 01:20:20,640
last five minute Drew is. 
Yeah, on LinkedIn or on the 

1469
01:20:20,640 --> 01:20:22,080
YouTube video, either one's 
fine. 

1470
01:20:22,120 --> 01:20:23,880
Yeah, give us a like and 
subscribe wherever you're 

1471
01:20:23,880 --> 01:20:29,720
listening. idacpodcast.com is 
our website, idacpodcast.tv. 

1472
01:20:29,720 --> 01:20:32,600
We'll take you to our YouTube 
channel and yeah, connect us to 

1473
01:20:32,600 --> 01:20:34,280
LinkedIn. 
If you were listening this long,

1474
01:20:34,280 --> 01:20:37,520
thank you very much. 
Tell us your last personal 

1475
01:20:37,520 --> 01:20:40,040
place, personal travel, not 
business travel that you went 

1476
01:20:40,040 --> 01:20:42,200
on. 
And yeah, we'll keep the 

1477
01:20:42,200 --> 01:20:45,000
conversation going. 
So with that, we'll leave it for

1478
01:20:45,000 --> 01:20:47,280
this week. 
Thanks everyone for watching or 

1479
01:20:47,280 --> 01:20:49,240
listening and we'll talk with 
you all in the next one. 

1480
01:20:51,560 --> 01:20:54,560
You've been listening to 
Identity at the Center. 

1481
01:20:54,920 --> 01:20:59,000
We hope you've enjoyed the show.
Make sure to like, rate and 

1482
01:20:59,000 --> 01:21:02,640
review, and we'll be back soon. 
But in the meantime, hit the 

1483
01:21:02,640 --> 01:21:06,040
website at 
identity@thecenter.com. 

1484
01:21:06,640 --> 01:21:10,720
See you next time on Identity at
the Center.

