1 00:00:00,040 --> 00:00:01,720 People may not be familiar with Panini. 2 00:00:02,480 --> 00:00:04,360 Tell us, what about the organization? 3 00:00:04,360 --> 00:00:08,560 What is Panini? Panini, we are used to say 4 00:00:08,560 --> 00:00:14,720 internally that is a 79 startup company, 70 years old startup 5 00:00:14,720 --> 00:00:18,880 company because we're doing really we're going to do our 8th 6 00:00:18,880 --> 00:00:23,800 anniversary next year. Actually we have been founded by 7 00:00:23,800 --> 00:00:27,560 the founder is from Panini family that is a famous Panini, 8 00:00:27,560 --> 00:00:30,560 a famous family in, in Turin, Italy. 9 00:00:31,640 --> 00:00:35,800 And in over the years we have become basically one of the two 10 00:00:35,800 --> 00:00:38,720 leader in the check scanning, check scanner business. 11 00:00:38,720 --> 00:00:42,080 So basically our primary customer are financial services 12 00:00:42,080 --> 00:00:46,880 and banks. And thanks to our best seller 13 00:00:46,880 --> 00:00:51,000 Visionique that has been launched 30 years ago, we are 14 00:00:51,000 --> 00:00:55,000 still a very important player in this in this space. 15 00:00:55,640 --> 00:01:00,680 But we have current thanks to listening to our customer, we 16 00:01:00,680 --> 00:01:04,800 have decided basically to move into towards this space of 17 00:01:04,800 --> 00:01:06,440 identity. And this is the reason why we're 18 00:01:06,440 --> 00:01:10,560 here today at the Identity week now launching, enhancing our 19 00:01:10,560 --> 00:01:15,440 business line, launching a new solution, a new patented formula 20 00:01:15,800 --> 00:01:21,000 to no patented meter to to recognise authenticate persona, 21 00:01:22,000 --> 00:01:25,880 giving back directly to them their credential, biometric 22 00:01:25,880 --> 00:01:27,560 credential and personal information. 23 00:01:27,800 --> 00:01:29,560 And this meter is called bio cred. 24 00:01:29,560 --> 00:01:34,640 And this basically is the reason why we are now approaching this 25 00:01:34,640 --> 00:01:37,800 space of the identity and verification. 26 00:01:43,280 --> 00:01:48,480 This is identity at the center if it has anything to do with 27 00:01:48,520 --> 00:01:53,120 IAM. This is the go to podcast now 28 00:01:53,120 --> 00:01:57,000 your hosts Jim McDonald and Jeff Steadman. 29 00:02:03,040 --> 00:02:04,760 Welcome to the Identity Center Podcast. 30 00:02:04,760 --> 00:02:06,040 I'm Jeff, and that's Jim. Hey, Jim. 31 00:02:06,320 --> 00:02:08,360 Hey, Jeff, how are you? Not so bad yourself. 32 00:02:08,440 --> 00:02:12,040 Doing great here at Identity Week America 2024. 33 00:02:12,480 --> 00:02:15,520 Gotten to our guest Marta over the last couple of days. 34 00:02:15,640 --> 00:02:18,800 Fantastic person, really looking forward to this conversation. 35 00:02:18,800 --> 00:02:21,320 Yeah, we've got a sponsor spotlight episode for everyone 36 00:02:21,320 --> 00:02:23,440 today. These are special episodes that 37 00:02:23,440 --> 00:02:26,200 we develop in collaboration with our friends. 38 00:02:26,480 --> 00:02:29,200 And today we've got Panini. They're going to be walking us 39 00:02:29,200 --> 00:02:31,200 through some of the things that they're that they're ready to 40 00:02:31,200 --> 00:02:33,040 announce here. So just make it crystal clear, 41 00:02:33,040 --> 00:02:34,560 right? This is a sponsored episode. 42 00:02:35,360 --> 00:02:39,000 We are here at Identity Week America and we've gotten to know 43 00:02:39,000 --> 00:02:41,120 Marta from Panini. If you want to visit the website 44 00:02:41,120 --> 00:02:46,320 itspanini.com, panini.com. And so Marta, Marta Napo, 45 00:02:46,360 --> 00:02:49,160 strategic Marketing and Business Development Director. 46 00:02:49,160 --> 00:02:51,240 Welcome to the show. Thank you so much. 47 00:02:51,720 --> 00:02:55,280 Hi to both of you and I'm really excited to be here today. 48 00:02:55,840 --> 00:02:58,120 Well, it is definitely probably a career highlight to be 49 00:02:58,120 --> 00:03:00,200 identified. Yes, so I totally understand 50 00:03:00,200 --> 00:03:02,040 that. Let's talk a little bit about 51 00:03:02,040 --> 00:03:04,520 your background because typically we'll start with how 52 00:03:04,520 --> 00:03:06,920 did you get into identity? And I'd like to understand a 53 00:03:06,920 --> 00:03:08,680 little bit about, you know, your perception of that. 54 00:03:09,600 --> 00:03:13,480 I must say that I'm a newcomer here into this identity space 55 00:03:14,120 --> 00:03:18,520 because I spent the majority of my career so far 21 years for 56 00:03:18,680 --> 00:03:21,920 even more than 21 years in the automotive segment. 57 00:03:23,560 --> 00:03:29,680 Out of which six years I spent in financial services service 58 00:03:29,680 --> 00:03:35,480 for automotive business where frauds and identity 59 00:03:35,480 --> 00:03:39,840 verification, risk assessment, all this kind of stuff are 60 00:03:39,840 --> 00:03:42,440 really more and more important year over year. 61 00:03:42,880 --> 00:03:49,120 And then I, I, I basically spent one year in doing also some 62 00:03:49,120 --> 00:03:54,000 advisory for start-ups that are really playing in this space and 63 00:03:54,000 --> 00:03:57,520 as well in technological space and cloud based space. 64 00:03:58,200 --> 00:04:01,920 And then finally one year ago and a little bit less than one 65 00:04:01,920 --> 00:04:07,160 year ago, I landed to Panini in that is still based in my own 66 00:04:07,160 --> 00:04:10,240 city touring Italy. So and here I am. 67 00:04:10,960 --> 00:04:12,160 Well, that's exciting. Welcome. 68 00:04:12,320 --> 00:04:14,120 Welcome to the dining space. It's very warm. 69 00:04:14,120 --> 00:04:17,600 Waters come right in. People may not be familiar with 70 00:04:17,600 --> 00:04:20,000 Panini. Tell us a lot about the 71 00:04:20,000 --> 00:04:21,519 organization. What is Panini? 72 00:04:23,320 --> 00:04:27,560 Panini, we are used to say internally that is a 79 startup 73 00:04:27,560 --> 00:04:31,600 company, 78 years old startup company. 74 00:04:31,680 --> 00:04:35,800 Because we're doing really we're going to do our 8th anniversary 75 00:04:35,800 --> 00:04:40,120 next year. Actually we have been founded by 76 00:04:40,120 --> 00:04:42,160 the founder is from Panini family. 77 00:04:42,160 --> 00:04:46,360 That is a famous Panini, a famous family in in Turin, 78 00:04:46,360 --> 00:04:50,440 Italy. And in over the years we have 79 00:04:50,440 --> 00:04:53,920 become basically one of the two leader in the check scanning, 80 00:04:54,080 --> 00:04:56,400 check scanner business. So basically our primary 81 00:04:56,400 --> 00:04:59,040 customer are financial services and banks. 82 00:05:00,080 --> 00:05:05,920 And thanks to our best seller Visionique that has been 83 00:05:05,920 --> 00:05:10,080 launched 30 years ago, we are still a very important player in 84 00:05:10,080 --> 00:05:15,560 this, in this space. But we have current thanks to 85 00:05:15,560 --> 00:05:18,720 listening to our customer, we have decided basically to move 86 00:05:18,720 --> 00:05:21,760 into towards this space of identity. 87 00:05:21,760 --> 00:05:24,560 And this is the reason why we're here today at the Identity week 88 00:05:24,560 --> 00:05:29,520 now launching, enhancing our business line, launching a new 89 00:05:29,520 --> 00:05:34,360 solution, a new patented formula to protect me to, to recognise 90 00:05:34,360 --> 00:05:40,760 authenticate person, giving back directly to them their 91 00:05:40,760 --> 00:05:43,880 credential, biometric credential and personal information. 92 00:05:44,120 --> 00:05:45,880 And this metal is called bio cred. 93 00:05:45,880 --> 00:05:50,960 And this basically is the reason why we are now approaching this 94 00:05:50,960 --> 00:05:54,120 space of the identity and verification. 95 00:05:54,520 --> 00:05:56,600 So normally I would ask how did you come up with the name 96 00:05:56,600 --> 00:05:59,000 Panini, but it sounds like it's a family names. 97 00:05:59,440 --> 00:06:01,760 Yes, it is. So that answers that question. 98 00:06:02,440 --> 00:06:05,880 Yes it is. Yes, it is really the the, the 99 00:06:05,880 --> 00:06:09,920 first years of the company. In the first years the company 100 00:06:09,920 --> 00:06:13,600 was based only in Italy. Then due to the Fed work, we 101 00:06:13,600 --> 00:06:17,680 were serving 8 out of the 12 major banks in US. 102 00:06:18,000 --> 00:06:22,160 We have decided to open a branch in Beta Ohio in 1998. 103 00:06:22,640 --> 00:06:26,080 And so we have a big presence in US as well. 104 00:06:27,120 --> 00:06:31,880 So and and we are currently really global company because we 105 00:06:31,880 --> 00:06:37,800 are serving 14 countries in the world, but still US is our major 106 00:06:38,400 --> 00:06:43,680 major place. So major of course market so. 107 00:06:43,840 --> 00:06:48,720 So, so I, I take it that in the check verification space, you're 108 00:06:48,720 --> 00:06:52,120 already doing a fair amount of identity and access management. 109 00:06:52,120 --> 00:06:55,240 So it's really enhancing some of the capabilities that you 110 00:06:55,240 --> 00:06:58,560 already had. To be honest, we are just 111 00:06:58,560 --> 00:07:01,680 launching the the solution, our solution suite today. 112 00:07:02,360 --> 00:07:06,760 So we are now currently running some POC, some proof of proof of 113 00:07:06,760 --> 00:07:14,480 concept with the capital of organization one in the bank 114 00:07:14,480 --> 00:07:17,600 industry space. So one of our customer that the 115 00:07:17,680 --> 00:07:21,440 reader would like to apply our solution not only for 116 00:07:21,440 --> 00:07:25,760 recognizing allowing their customer to have a friction 117 00:07:25,760 --> 00:07:30,160 length and smooth experience in the access during the access of 118 00:07:30,160 --> 00:07:35,840 a branch or at a teller station. But on the other hand, we're 119 00:07:35,840 --> 00:07:40,240 having another POC in the healthcare business in Italy 120 00:07:40,240 --> 00:07:45,640 because there are, I mean we are there are really obsessed by the 121 00:07:45,640 --> 00:07:50,680 time of the clearness of some operation and the way we are 122 00:07:50,680 --> 00:07:56,480 authenticating the recurring users because could be either 123 00:07:56,480 --> 00:07:58,760 for the doctor or for the patient depending on the use 124 00:07:58,760 --> 00:08:05,600 case we are dealing with. This could be really a good 125 00:08:05,600 --> 00:08:07,640 solution to that. So we have a couple of POC in 126 00:08:07,640 --> 00:08:12,520 place currently and we hope that it could be it could open as 127 00:08:13,560 --> 00:08:17,360 several doors also not just for these two verticals, but even 128 00:08:17,360 --> 00:08:20,320 for other verticals. Well, sounds like a kind of a 129 00:08:20,320 --> 00:08:23,720 core functionality that you're working on right now or that 130 00:08:23,720 --> 00:08:26,800 you're making available is the identity verification. 131 00:08:27,120 --> 00:08:30,440 So I'd like to know kind of because identity verification 132 00:08:30,440 --> 00:08:35,440 being that it's, it's hot, it's also kind of new and taken form 133 00:08:35,440 --> 00:08:39,320 in terms of how vendors are approaching the market. 134 00:08:39,559 --> 00:08:43,200 How for Panini? How do you define identity 135 00:08:43,200 --> 00:08:48,240 verification? For us there is there are two 136 00:08:48,240 --> 00:08:53,160 different moment basically. So the first first of all we 137 00:08:53,160 --> 00:08:57,200 have we have found a space for us in the in presence so far in 138 00:08:57,200 --> 00:08:59,760 the in presence identity verification. 139 00:09:00,120 --> 00:09:03,280 So this is because we have noticed that during the pandemic 140 00:09:03,280 --> 00:09:07,520 period, a lot of investment have been fostered in the online. 141 00:09:07,520 --> 00:09:09,480 We were all forced to work remotely. 142 00:09:09,920 --> 00:09:13,960 So we are being and we are getting used to be recognized 143 00:09:13,960 --> 00:09:17,560 basically to access thanks to what was marked from everywhere. 144 00:09:18,240 --> 00:09:22,040 So to be verified everywhere in online, let me say online 145 00:09:22,040 --> 00:09:26,360 experience. And while we, we have, we've 146 00:09:26,360 --> 00:09:30,840 seen listening to our customer, there are still some ineffective 147 00:09:30,840 --> 00:09:35,440 processes in identification of the customer because mostly the 148 00:09:36,000 --> 00:09:40,440 our customer, for example, the telestation, they are simply 149 00:09:40,440 --> 00:09:44,280 looking at the ID or, and the person that they have in front 150 00:09:44,280 --> 00:09:47,760 of us or maybe using a cheaper P solution. 151 00:09:47,760 --> 00:09:50,840 So basically the debit card, they can be card and they're 152 00:09:50,840 --> 00:09:54,440 paying to validate the identity of the and they have in France 153 00:09:54,760 --> 00:09:59,120 while we have decided we have, we have focus in, we have 154 00:09:59,120 --> 00:10:03,600 separated the two moments of of the identification. 155 00:10:03,600 --> 00:10:06,960 So first of all, the moment of the enrollment in which of 156 00:10:06,960 --> 00:10:10,480 course that it takes a little bit, you say not much time, but 157 00:10:10,600 --> 00:10:14,200 a little bit more time than in the next phases. 158 00:10:14,880 --> 00:10:21,000 So where thanks to our solution, the the organization could 159 00:10:21,080 --> 00:10:26,200 basically enroll the person verifying an identity document 160 00:10:26,200 --> 00:10:29,640 could be either be an identity card, passport, not by driving 161 00:10:29,640 --> 00:10:34,960 license, whatever. And then adding some biometry In 162 00:10:34,960 --> 00:10:40,720 our case the fingerprints to an encrypting everything in a QR 163 00:10:40,720 --> 00:10:45,880 code or NFSNFC tag that we are giving back immediately to the 164 00:10:45,880 --> 00:10:48,000 customer. So as soon as the customer, the 165 00:10:48,360 --> 00:10:53,920 user and say customer, patient, whatever, as soon as the user 166 00:10:53,920 --> 00:10:59,640 and downloaded from the from the app from the other end their QR 167 00:10:59,640 --> 00:11:05,960 code, they're automatically, automatically basically deleted 168 00:11:05,960 --> 00:11:09,040 from our server. So no one is storing any 169 00:11:09,040 --> 00:11:14,800 personal data either by metadata or personal data inside our 170 00:11:15,080 --> 00:11:19,000 inside our server. So this is for us, let me say 171 00:11:19,000 --> 00:11:22,640 the first phase on the authentication and this every 172 00:11:22,640 --> 00:11:27,160 time the person, the customer, the patient is coming back to 173 00:11:27,200 --> 00:11:31,480 the to the organization, they just need to show the QR code 174 00:11:31,480 --> 00:11:34,720 and put one of the finger they have selected in the Roman phase 175 00:11:34,960 --> 00:11:37,560 and they will be immediately matched and recognize and 176 00:11:37,680 --> 00:11:41,160 granted the access to whatever they have to go laboratories. 177 00:11:41,160 --> 00:11:46,760 That's hospitals, bank accounts and this kind of thing. 178 00:11:47,280 --> 00:11:51,040 You mentioned something there that I thought was really 179 00:11:51,320 --> 00:11:55,440 interesting about not keeping the data on the server. 180 00:11:55,800 --> 00:11:58,760 And it kind of leads into the question that I was processing, 181 00:11:58,760 --> 00:12:01,760 right. Because being a company is born 182 00:12:01,760 --> 00:12:08,040 in the European Union, focus on privacy seems to be heightened. 183 00:12:08,720 --> 00:12:12,760 And I think that almost shows that that is part of the focus. 184 00:12:12,960 --> 00:12:14,360 Am I? Am I on something? 185 00:12:14,880 --> 00:12:16,040 How? You are totally right. 186 00:12:16,640 --> 00:12:20,880 You are totally right because honestly we are obsessed by 187 00:12:21,200 --> 00:12:26,600 preventing the privacy of our customers on one the customers 188 00:12:26,600 --> 00:12:32,040 of our customers and as well of our employees because being an 189 00:12:32,040 --> 00:12:38,240 European based company GPR have been enforced since quite some 190 00:12:38,240 --> 00:12:41,320 time. So we are really, really we are 191 00:12:41,600 --> 00:12:50,000 taking a a lot of care of not of basically preventing privacy of 192 00:12:51,000 --> 00:12:55,240 especially of sensitive data either they be biometric data or 193 00:12:55,240 --> 00:12:59,600 personal information data. And then but I think that this 194 00:12:59,600 --> 00:13:02,720 kind of regulation is coming is going to come into play in 195 00:13:02,720 --> 00:13:06,080 several other regions and fully Asia as well. 196 00:13:06,120 --> 00:13:09,560 And there are some countries that are adopting this kind of 197 00:13:11,160 --> 00:13:15,440 of regulation. And I was recently reading a 198 00:13:15,760 --> 00:13:22,960 research based upon the US Americans basically, yes, 199 00:13:22,960 --> 00:13:25,560 people. And they will say that basically 200 00:13:25,560 --> 00:13:31,680 78% are reluctant to provide their data, their personal data 201 00:13:32,480 --> 00:13:37,400 to an organization. But on the other end 70% thinks 202 00:13:37,400 --> 00:13:42,520 that it's they will need something more secure than 203 00:13:42,520 --> 00:13:47,600 password to access especially where there are big risk at 204 00:13:47,600 --> 00:13:51,280 stake. So to access their bank account 205 00:13:51,280 --> 00:13:58,200 or their else provider, insurance provider and so on and 206 00:13:58,200 --> 00:14:03,840 so forth platform. So I think that this is becoming 207 00:14:03,840 --> 00:14:06,880 more and more important, not just in Europe, but really 208 00:14:07,120 --> 00:14:09,320 everywhere that's. What I was going to say, I think 209 00:14:09,320 --> 00:14:13,400 there's a heightened concern with having biometric data being 210 00:14:13,400 --> 00:14:16,800 on a server and it being able to be potentially breached just 211 00:14:16,800 --> 00:14:21,760 like any other data. And I think not just European 212 00:14:21,760 --> 00:14:26,320 but also American and, you know, probably globally, people are 213 00:14:26,320 --> 00:14:30,880 becoming more cautious about giving their fingerprint or 214 00:14:30,880 --> 00:14:36,440 their face scan or anything like that in terms of being worried 215 00:14:36,440 --> 00:14:39,640 about what might happen to it. But the process that you're 216 00:14:39,640 --> 00:14:43,160 using really prevents that from becoming an issue. 217 00:14:43,240 --> 00:14:44,880 I. Think it's important because you 218 00:14:44,880 --> 00:14:48,120 can change a password and as much as I wish I could, I can't 219 00:14:48,120 --> 00:14:52,800 change my face right? So if my facial recognition data 220 00:14:52,800 --> 00:14:56,280 were to become public domain, that's no longer a viable 221 00:14:56,280 --> 00:14:58,720 biometric for me. It's now it's a fingerprint. 222 00:14:58,840 --> 00:15:00,360 And then you know what happens at that. 223 00:15:00,360 --> 00:15:02,400 They just don't suck. I I'm very curious to to 224 00:15:02,400 --> 00:15:03,600 understand more about how that works. 225 00:15:04,200 --> 00:15:08,520 But I must say, and as I was saying, as soon as you, as soon 226 00:15:08,520 --> 00:15:12,800 as the enrollment of the person finished and you download, you 227 00:15:13,040 --> 00:15:15,800 download the QR code you have received from your e-mail, 228 00:15:16,640 --> 00:15:22,040 everything well is, is basically deleted from our server. 229 00:15:22,360 --> 00:15:25,800 And the only person that is keeping the credential is the 230 00:15:25,800 --> 00:15:28,840 person itself. So it's like kind of first step 231 00:15:28,840 --> 00:15:35,680 towards a decentralized identity, No, And I, we know 232 00:15:35,680 --> 00:15:38,640 that this is coming, the centralized identity server and 233 00:15:38,640 --> 00:15:44,160 identity and so on and so forth. So it's pretty much coming and 234 00:15:44,160 --> 00:15:51,000 so physically the the customer itself is keeping it with him 235 00:15:51,000 --> 00:15:54,960 and we just need to bring your QR code or your MC tag and your 236 00:15:54,960 --> 00:15:56,840 finger. And the reason why we started 237 00:15:56,840 --> 00:16:00,360 from the finger, you mentioned the facial recognition that for 238 00:16:00,360 --> 00:16:05,680 sure is something we are going to add inside the, IT seemed in 239 00:16:05,680 --> 00:16:09,040 our road map not, but we have preferred to start from the 240 00:16:09,040 --> 00:16:12,160 finger because it's currently is more secure. 241 00:16:12,400 --> 00:16:16,200 Also due to we know that the AI is coming into play 9. 242 00:16:16,200 --> 00:16:19,800 I know that did fake for the facial recognition on. 243 00:16:20,200 --> 00:16:24,920 So we have decided to start from the fingerprint because we 244 00:16:24,920 --> 00:16:29,080 leverage, we have leveraged our knowledge in treating and 245 00:16:29,200 --> 00:16:34,000 transmitting image safely. The one that we have developed 246 00:16:34,360 --> 00:16:38,960 to transmit to basically to scan and transmit, check, check 247 00:16:38,960 --> 00:16:42,480 images. And so we did the same for the 248 00:16:42,480 --> 00:16:45,240 fingerprint and tends to this fact. 249 00:16:45,240 --> 00:16:50,600 Basically our fingerprint has been recognized as by FBIFBAI as 250 00:16:50,600 --> 00:16:53,560 one of the most secure and reliable. 251 00:16:55,280 --> 00:17:00,520 So we know that fascia is going to play a big, big, big, big 252 00:17:00,520 --> 00:17:03,240 important role and we are going for of course to the further 253 00:17:03,240 --> 00:17:06,280 development. We prefer to start just to be 254 00:17:06,280 --> 00:17:11,520 again to prevent as much as possible, to reassure our 255 00:17:11,520 --> 00:17:15,920 customer as much as possible of the keeping secure and keeping 256 00:17:15,920 --> 00:17:19,079 reliable our solution and their data. 257 00:17:19,560 --> 00:17:24,160 And the same it will be with the palm print and the contactless 258 00:17:24,480 --> 00:17:28,160 technology that is coming so. That's smart. 259 00:17:28,160 --> 00:17:31,160 I think you're starting from a position where you already have 260 00:17:31,800 --> 00:17:33,760 knowledge and capability in that space. 261 00:17:33,800 --> 00:17:36,200 So yeah, totally makes sense to to from there. 262 00:17:37,600 --> 00:17:40,880 I'm, I'm curious from a, you know, I'm going to take the role 263 00:17:40,880 --> 00:17:43,520 of the Jaden CSO or security person, right? 264 00:17:43,520 --> 00:17:44,960 I see a lot of products in the space. 265 00:17:45,480 --> 00:17:49,000 What are some of the features or benefits that you see for your 266 00:17:49,000 --> 00:17:51,920 solution that sets you apart from others in the space? 267 00:17:52,320 --> 00:17:53,480 Apart from the one where we just. 268 00:17:53,520 --> 00:17:57,680 Discussed exactly. Because this is for sure the 269 00:17:57,680 --> 00:18:01,960 most important one. But then as I was saying, the 270 00:18:02,040 --> 00:18:06,560 liability of our fingerprint, the the fact that we would like 271 00:18:06,560 --> 00:18:12,840 to be a Turkey solution for our our customer. 272 00:18:13,120 --> 00:18:18,920 So basically we would like to be an access point and transport. 273 00:18:18,920 --> 00:18:21,360 We would like to be fully integrating in their workflow. 274 00:18:21,720 --> 00:18:25,040 Now I'm thinking for example, the workforce to open a new bank 275 00:18:25,040 --> 00:18:26,560 account. Now we would like to be the 276 00:18:26,560 --> 00:18:29,120 entry point and then afterwards to be fully integrated. 277 00:18:29,840 --> 00:18:33,080 We have this capability tend to the fact we are not we are not a 278 00:18:33,080 --> 00:18:37,560 big organization was there is a wire being said we are 79 years 279 00:18:37,600 --> 00:18:39,760 old standard company. We're not a big company. 280 00:18:39,760 --> 00:18:45,160 So we have the flexibility to to adapt and customize our solution 281 00:18:45,160 --> 00:18:48,160 in into the work for of our customer. 282 00:18:48,760 --> 00:18:52,440 And on the other end, due to the fact that we have moved all the 283 00:18:52,440 --> 00:18:58,440 feature of our solution into a cloud based architecture, it's 284 00:18:58,440 --> 00:19:03,880 very should be very easy for the organization is going to adopt 285 00:19:03,880 --> 00:19:09,000 our solution even for not the bigger one, the biggest one, not 286 00:19:09,000 --> 00:19:11,680 not the one that that big IT department. 287 00:19:12,880 --> 00:19:18,200 I think that it could be very easy to monitor basically I'm 288 00:19:18,200 --> 00:19:20,600 not saying it's part total plug and play, but it should. 289 00:19:21,000 --> 00:19:27,360 Our our aim is to be as much as possible easy to be deployed and 290 00:19:27,440 --> 00:19:30,840 also demand that we can take care about the maintenance 291 00:19:30,840 --> 00:19:35,360 that's the least cloud based infrastructure and of course 292 00:19:35,680 --> 00:19:41,360 releasing the customer from stand staging cost that in such 293 00:19:41,360 --> 00:19:45,720 kind of technologies could be a pain point for some 294 00:19:45,720 --> 00:19:51,160 organization. Do you find that your presence 295 00:19:51,160 --> 00:19:53,080 already in the check scanning area? 296 00:19:54,240 --> 00:19:57,000 I would assume that would lead you into, oh, here's the things 297 00:19:57,000 --> 00:19:59,640 we heard from customers that were looking to adopt that. 298 00:19:59,920 --> 00:20:02,680 I would imagine aligning it as part of that onboarding process 299 00:20:02,680 --> 00:20:05,600 or whatever that looks like. It's probably, I want to say 300 00:20:05,600 --> 00:20:08,360 easy, but maybe simpler from that approach. 301 00:20:08,360 --> 00:20:10,920 Is that fair? Yes it is. 302 00:20:11,320 --> 00:20:17,000 Yes, it is. Of course, we, our primary 303 00:20:17,000 --> 00:20:20,920 customer are banks and insurances and financial 304 00:20:20,920 --> 00:20:25,600 services operators. So it was easier to listen to 305 00:20:25,600 --> 00:20:31,040 their need and to develop now and to develop something based 306 00:20:31,040 --> 00:20:37,000 upon our knowledge. So we start as another where I'm 307 00:20:37,000 --> 00:20:39,960 a CNR, I'm I don't want to hide myself. 308 00:20:39,960 --> 00:20:43,720 We started as an hardware manufacturing company because we 309 00:20:43,720 --> 00:20:48,800 were producing check scanner for them even if some have already 310 00:20:48,800 --> 00:20:54,160 the capability to scan ID and to physically to be connected in 311 00:20:54,160 --> 00:20:57,760 the back end with an IDV provider, so identity 312 00:20:57,760 --> 00:21:02,640 verification provider. But we are announcing how our 313 00:21:02,640 --> 00:21:11,440 line up not to to be to satisfy some of their need and and when 314 00:21:11,440 --> 00:21:13,920 we ended, we ended up with this solution. 315 00:21:14,000 --> 00:21:18,280 Now then the fact that we are now cloud base is a first step 316 00:21:18,280 --> 00:21:20,800 towards an hardware agnostic solution. 317 00:21:21,160 --> 00:21:25,680 Now so that we are clear here, we are presenting both the other 318 00:21:25,680 --> 00:21:29,960 part that is a tablet secure tab and the software part. 319 00:21:30,280 --> 00:21:34,760 But our aim in the future is to become a less serger centric and 320 00:21:34,760 --> 00:21:39,720 more basically to move into into the space of the identity, move 321 00:21:39,720 --> 00:21:41,600 towards an argument and have the solution. 322 00:21:41,840 --> 00:21:45,400 And this could open up a lot of other verticals in my opinion. 323 00:21:46,160 --> 00:21:48,520 Yeah, I know we've been focusing this conversation on finance, 324 00:21:48,520 --> 00:21:51,640 but identification, identity verification is exploding all 325 00:21:51,640 --> 00:21:54,040 over the place. Government healthcare, like you 326 00:21:54,040 --> 00:21:57,000 mentioned, I can see, you know, use cases in education, right? 327 00:21:57,000 --> 00:22:00,000 All kinds of stuff out there. You mentioned you're watching 328 00:22:00,000 --> 00:22:02,760 this sort of today, right? We're at day week America and 329 00:22:02,760 --> 00:22:04,200 and you guys are on the show floor. 330 00:22:04,480 --> 00:22:07,680 What has been the initial sort of feedback as people you know, 331 00:22:07,840 --> 00:22:10,680 as you get the message out there, you know, what are what 332 00:22:10,680 --> 00:22:15,200 are your thoughts on that? I think the feedback was quite 333 00:22:15,200 --> 00:22:18,120 good. There were some some people 334 00:22:18,120 --> 00:22:21,320 generally interested in our solution. 335 00:22:23,000 --> 00:22:26,480 It was very important to be here first of all to understand which 336 00:22:26,480 --> 00:22:31,960 are the question what they would like to know and they and they 337 00:22:31,960 --> 00:22:34,880 were surely interested in the into the fact that we are not 338 00:22:34,880 --> 00:22:37,360 keeping or storing their data anywhere. 339 00:22:38,640 --> 00:22:42,480 They have tested the our our solution and it was quite 340 00:22:42,480 --> 00:22:44,320 smooth. It was really smooth and 341 00:22:44,320 --> 00:22:47,960 quicker. So there they have been able to 342 00:22:47,960 --> 00:22:50,920 test that's a good first impression, first impression. 343 00:22:51,320 --> 00:22:54,720 And the other, the other question that we have received 344 00:22:54,720 --> 00:22:59,480 honestly was can I put this all this feature into my device? 345 00:23:00,040 --> 00:23:03,240 So and we were explaining that it's a it's absolutely in the 346 00:23:03,240 --> 00:23:05,360 road map. We have just launched the cloud 347 00:23:05,360 --> 00:23:07,960 based infrastructure. So it is where we would like to 348 00:23:07,960 --> 00:23:11,800 go. It will still take some months 349 00:23:11,800 --> 00:23:15,160 and some time, but it's it should come. 350 00:23:15,800 --> 00:23:21,440 And and the other point was the one I briefly mentioned before 351 00:23:21,440 --> 00:23:25,520 that is the capability to add additional services into it. 352 00:23:28,040 --> 00:23:31,560 Probably we haven't figured out either ourselves how many 353 00:23:31,560 --> 00:23:34,600 services we could potentially add to this platform. 354 00:23:34,600 --> 00:23:39,560 We have some in mind. So I was facial recognition, 355 00:23:41,400 --> 00:23:48,840 contactless recognition, but I, I really think, I do think that 356 00:23:48,840 --> 00:23:54,160 there are other services that are potentially being embedded. 357 00:23:54,400 --> 00:23:58,600 So for for example, we are now collecting signature in with our 358 00:23:58,840 --> 00:24:02,160 with our device that is a partner we're dealing with in 359 00:24:02,160 --> 00:24:04,080 Italy. We're dealing with in Italy that 360 00:24:04,080 --> 00:24:09,520 is a governmental supplier that is really much interesting in 361 00:24:11,480 --> 00:24:17,080 making the signature get advanced signature with the 362 00:24:17,080 --> 00:24:21,720 fingerprint. So basically to have this our 363 00:24:21,720 --> 00:24:26,640 fingerprint certified and recognized to as with the 364 00:24:26,640 --> 00:24:30,720 capability to sign officially formally some important 365 00:24:30,720 --> 00:24:33,520 document. So this is something we are 366 00:24:33,520 --> 00:24:37,000 thinking of and we would like to develop. 367 00:24:37,040 --> 00:24:40,840 So in terms of even not just access management, but also 368 00:24:40,840 --> 00:24:43,880 contract life management and these kind of things. 369 00:24:43,880 --> 00:24:47,520 So I, I do think that there are many opportunities out there 370 00:24:47,720 --> 00:24:52,080 that starting from the identity verification and identity we can 371 00:24:52,080 --> 00:24:54,040 pursue. Is there anything that's been 372 00:24:54,040 --> 00:24:58,920 surprising from feedback you've gotten or just having announced 373 00:24:58,920 --> 00:25:02,160 this now into the, you know, into the market space, anything 374 00:25:02,160 --> 00:25:04,040 surprising jump out of you or is like, yeah, this is pretty much 375 00:25:04,040 --> 00:25:06,000 kind of what we expected? What are your thoughts there? 376 00:25:09,160 --> 00:25:11,440 I'm not saying that it's surprising. 377 00:25:11,440 --> 00:25:13,080 I was. I think I was aware. 378 00:25:13,080 --> 00:25:15,920 I've read a lot about this, this world. 379 00:25:16,440 --> 00:25:23,960 There is still some reluctancy to to destroy and not to. 380 00:25:24,320 --> 00:25:28,440 We need to lower the barrier and in order to lower the barrier, 381 00:25:28,520 --> 00:25:36,480 we need to basically start pivoting and showing successful 382 00:25:36,480 --> 00:25:43,080 cases and partnering with the right partner not to to rely as 383 00:25:43,080 --> 00:25:49,040 well on their brand awareness and their say in this space. 384 00:25:49,040 --> 00:25:57,680 No, because I think it's is it is what we were we were 385 00:25:57,680 --> 00:26:01,960 discussing before. People don't know exactly where 386 00:26:01,960 --> 00:26:05,000 their data are. Kept the trust factor right. 387 00:26:05,000 --> 00:26:07,160 Yeah, the trust factor, yes, the trust factor. 388 00:26:07,160 --> 00:26:14,760 So I think is is growing rapidly definitely because we have been 389 00:26:14,760 --> 00:26:19,200 here last as an attendance, attendance we were, we have been 390 00:26:19,200 --> 00:26:22,840 here last year and this year there are much more company 391 00:26:23,480 --> 00:26:28,640 providing such kind of services, much, much more company working 392 00:26:28,920 --> 00:26:31,880 on in this space. So it's it's growing really 393 00:26:31,880 --> 00:26:36,440 rapidly in the SKR they are estimating a growth of more than 394 00:26:36,440 --> 00:26:45,920 16% up until 2031. So I think there are really it's 395 00:26:46,040 --> 00:26:50,240 a growing, there is a growing interest growing market, but 396 00:26:50,240 --> 00:26:54,040 there are still some barrier to to be destroyed and well. 397 00:26:54,520 --> 00:26:55,920 It's still a relatively new area. 398 00:26:55,920 --> 00:26:59,640 I, I feel like this is an area where you know, there's new 399 00:26:59,640 --> 00:27:02,680 solutions like yours in the market and people are still kind 400 00:27:02,920 --> 00:27:05,520 of figuring it out right and how to adopt this into the things. 401 00:27:05,840 --> 00:27:10,040 I think there's an untapped market too, for really any 402 00:27:10,040 --> 00:27:14,000 organization where you have to do any sort of validation for 403 00:27:14,520 --> 00:27:15,840 who is on the other end of the phone. 404 00:27:15,840 --> 00:27:18,280 For example, and I think of A use case that Jim, you and I 405 00:27:18,280 --> 00:27:22,000 come up plays against a lot is the help desk. 406 00:27:22,560 --> 00:27:25,120 You forgot your password and then now I've got to call 407 00:27:25,120 --> 00:27:28,600 somebody for support. What does the company help desk 408 00:27:28,600 --> 00:27:30,360 do? It's usually not a great 409 00:27:30,520 --> 00:27:34,240 solution to validate identity. And the more options that we 410 00:27:34,240 --> 00:27:36,960 have available to be able to say, oh, here's how I prove 411 00:27:36,960 --> 00:27:39,920 Marta is who she who she is and not the deep fake Marta who is 412 00:27:39,920 --> 00:27:41,680 calling me trying to get her password. 413 00:27:41,680 --> 00:27:43,440 So she's like that I think would be really interesting for 414 00:27:43,600 --> 00:27:47,600 organizations to understand like, yeah, this is not just 415 00:27:47,600 --> 00:27:49,520 finance. This is not just government. 416 00:27:50,400 --> 00:27:53,240 Any organization where you have a human interaction with another 417 00:27:53,240 --> 00:27:58,880 person that has to validate in a certain assurance level or trust 418 00:27:58,880 --> 00:28:02,120 level that you want to have to say, am I OK to provide this new 419 00:28:02,120 --> 00:28:04,320 password, this new credential, whatever it may be, this piece 420 00:28:04,320 --> 00:28:06,760 of data, I think there's a benefit there as well. 421 00:28:06,920 --> 00:28:10,680 It's true. I, I, I just, I can think about 422 00:28:10,680 --> 00:28:12,600 my previous professional experience. 423 00:28:12,600 --> 00:28:14,720 In my previous company I was working for a multinational 424 00:28:14,720 --> 00:28:18,880 company with a thousands of employees, so 68,000 of 425 00:28:18,880 --> 00:28:21,200 employees. And so small company. 426 00:28:21,320 --> 00:28:29,040 There's not a company in there so and our our badges badges, 427 00:28:29,120 --> 00:28:33,280 there are some badges that allows you to run into some labs 428 00:28:33,360 --> 00:28:36,840 or into somewhere. There are the engineering 429 00:28:36,840 --> 00:28:41,640 playing a role, new new vehicles, new new feature of the 430 00:28:41,720 --> 00:28:46,760 vehicles and there are just some people allowed to enter in such 431 00:28:46,760 --> 00:28:48,640 space. It is such room in such labs, 432 00:28:48,640 --> 00:28:50,160 workshops and so on and so forth. 433 00:28:51,080 --> 00:28:56,240 But really somebody has stolen my badge could enter easily in 434 00:28:56,240 --> 00:29:01,120 that and discover maybe the new feature of the the product that 435 00:29:01,120 --> 00:29:02,640 has that is going to be launched. 436 00:29:03,320 --> 00:29:09,440 While if I could put my simply my finger on my eyes or my face, 437 00:29:10,160 --> 00:29:15,480 they won't be able to do it. So I really think that there is 438 00:29:16,680 --> 00:29:22,960 a space even for company as you mentioned company hospitality in 439 00:29:22,960 --> 00:29:26,200 hospitality. So think about. 440 00:29:27,200 --> 00:29:31,040 Like a room key maybe or access to, you know, the, the Marriott 441 00:29:31,040 --> 00:29:32,640 lounge or things like that, right? 442 00:29:32,760 --> 00:29:37,000 Exactly as a really a recurring customer for some the Marriott 443 00:29:37,000 --> 00:29:41,360 close to our offices in Dayton and it could be really smooth 444 00:29:41,680 --> 00:29:47,280 process if I can quickly enter or quickly be enrolled for my 445 00:29:47,280 --> 00:29:50,280 staying. So I fully, fully agree that 446 00:29:50,280 --> 00:29:53,360 there are and schools you mentioned before University, 447 00:29:53,720 --> 00:29:57,240 College and this kind of space spaces where there are a lot of 448 00:29:57,240 --> 00:29:59,760 people going back and forth. Tell me please, where you need 449 00:29:59,760 --> 00:30:01,960 the physical acts out of school behind. 450 00:30:02,280 --> 00:30:05,320 So when Jeff and I talk about the sponsor Spotlight episodes, 451 00:30:05,320 --> 00:30:10,000 we a lot of times say this is our audience's first opportunity 452 00:30:10,000 --> 00:30:14,160 to hear about a company, hear about your solutions and kind of 453 00:30:14,160 --> 00:30:19,080 determine whether or not the solution solves a problem that 454 00:30:19,080 --> 00:30:21,680 they have. So I think you've given a good 455 00:30:21,680 --> 00:30:26,200 overview of your solution, but I'd like to also ask you in this 456 00:30:26,200 --> 00:30:30,920 way, which is what are some of the use case that if folks who 457 00:30:30,920 --> 00:30:33,600 are listening or watching they're having? 458 00:30:34,680 --> 00:30:36,880 Them. You can you can help them solve 459 00:30:36,880 --> 00:30:40,200 that problem. So maybe just can touch on 2-3 460 00:30:40,200 --> 00:30:43,720 use cases that these are the people that should be contacting 461 00:30:43,720 --> 00:30:45,560 you. Absolutely, absolutely. 462 00:30:45,560 --> 00:30:52,880 There are one very interested 1 is in the financial services 463 00:30:53,520 --> 00:30:56,360 business. There is one bank we're dealing 464 00:30:56,360 --> 00:31:01,800 with that would like to apply our solution for both for 465 00:31:01,800 --> 00:31:06,280 customer and employees, but more for the their employees because 466 00:31:06,280 --> 00:31:12,360 they are experiencing some frauds in accessing their 467 00:31:12,880 --> 00:31:15,720 basically their system banking system. 468 00:31:16,240 --> 00:31:21,360 So and if they are able to put in place this multi factors and 469 00:31:21,360 --> 00:31:26,960 based upon biometric recognition, authentication 470 00:31:26,960 --> 00:31:31,080 verification of the person, they will be allowed to lower their 471 00:31:31,080 --> 00:31:33,840 insurance premium for the risk, the risk of their company. 472 00:31:34,360 --> 00:31:38,720 So this I think is a very interesting case we are dealing 473 00:31:38,720 --> 00:31:44,160 with at the moment that I'm sure this is not the only financial 474 00:31:44,160 --> 00:31:50,880 service provider of that is dealing with another use case 475 00:31:52,480 --> 00:31:54,880 and we have a couple of use cases as well in the healthcare 476 00:31:54,880 --> 00:32:02,160 business. So one is for the to access to 477 00:32:02,200 --> 00:32:05,720 dispatch therapies, right therapies to the right patient. 478 00:32:06,880 --> 00:32:11,000 And again this is about two ways authentication. 479 00:32:11,000 --> 00:32:14,080 So both for the patient to be sure that is the right patient 480 00:32:14,080 --> 00:32:17,840 that we are served and on the other side for the doctors and 481 00:32:17,840 --> 00:32:20,560 the nurse that has to access to the cabinet with the right 482 00:32:20,560 --> 00:32:24,200 therapy and so on and so forth. So this I think is another 483 00:32:25,560 --> 00:32:33,360 important case. And the third one is as I was 484 00:32:33,840 --> 00:32:38,760 saying before, there are it seems that for the caregiver, 485 00:32:39,040 --> 00:32:42,320 for the caregiver, some especially for the home care. 486 00:32:42,520 --> 00:32:47,160 Now the person that and this is a case we are dealing with in 487 00:32:47,400 --> 00:32:58,040 for an Asian country where our solution will allow the medical 488 00:32:58,040 --> 00:33:01,440 provider, yes, care provider to monitor. 489 00:33:01,440 --> 00:33:06,440 Not only that the person that is going to dispatch the therapy at 490 00:33:06,440 --> 00:33:13,920 home to a patient. Not only to, to recognize, to 491 00:33:13,920 --> 00:33:16,600 certify that the patient is the right one and the therapy is the 492 00:33:16,600 --> 00:33:20,680 right one for him or for her, but as well to monitor the time 493 00:33:20,720 --> 00:33:27,000 of the activities. And currently what I can tell 494 00:33:27,000 --> 00:33:33,280 you is that in all segments we are all my in my company as 495 00:33:33,280 --> 00:33:34,800 well. But in all sections that we're 496 00:33:34,800 --> 00:33:38,880 dealing with financial services, healthcare, car rental business, 497 00:33:38,880 --> 00:33:44,240 hospitality, they're all obsessed by the time of 15. 498 00:33:44,240 --> 00:33:51,280 So to really keep as much as possible the the process 499 00:33:51,320 --> 00:33:56,160 frictionless is most less and improve the customer experience 500 00:33:56,240 --> 00:34:00,960 on one end, but reducing as much as possible the time of the 501 00:34:01,400 --> 00:34:04,000 activity of the operator or some of the users. 502 00:34:04,760 --> 00:34:08,080 So these I think are two or three use cases that we are 503 00:34:08,080 --> 00:34:09,600 dealing with. At the moment, those are great, 504 00:34:10,480 --> 00:34:13,560 putting ideas in my head of how I can see that working. 505 00:34:13,880 --> 00:34:19,159 Now, if somebody is hearing that and saying, OK, well that is a 506 00:34:19,159 --> 00:34:23,400 use case for me, how do they go about learning more about the 507 00:34:23,400 --> 00:34:28,560 solution? So of course we are we are here 508 00:34:32,320 --> 00:34:34,480 to explain to whether it is interested. 509 00:34:34,679 --> 00:34:39,719 Of course, there is our website and you can reach out any of us 510 00:34:39,880 --> 00:34:44,480 out and we will be more than happy to provide. 511 00:34:44,480 --> 00:34:46,320 I'm going. To put your LinkedIn profile in 512 00:34:46,320 --> 00:34:48,639 our show notes so people can reach out to you directly, 513 00:34:48,880 --> 00:34:50,199 right. Plus the website, right? 514 00:34:50,199 --> 00:34:51,280 Yeah, definitely, for sure. So. 515 00:34:51,400 --> 00:34:54,440 I will receive a. Lot of a lot of nice. 516 00:34:54,440 --> 00:34:56,040 Messages I will be blessed to receive it. 517 00:34:56,120 --> 00:35:01,320 So so yes, we are. We definitely we are prepared. 518 00:35:01,920 --> 00:35:07,000 We are prepared to provide answers and also as I was 519 00:35:07,000 --> 00:35:10,280 saying, being a not a huge company, we're also quite 520 00:35:10,280 --> 00:35:15,120 flexible to listen to the need of the person the organization 521 00:35:15,120 --> 00:35:18,920 is contacting us and try to find you another solution into that 522 00:35:18,920 --> 00:35:21,680 work in into that work. So so this is. 523 00:35:22,800 --> 00:35:26,120 Do you have some ideas on how? So, OK, I'm sold. 524 00:35:26,400 --> 00:35:29,120 I want to get this thing, but sometimes I have to make a 525 00:35:29,120 --> 00:35:31,280 justification for the company to say I want to make this 526 00:35:31,280 --> 00:35:34,200 investment. What are some of the ways that 527 00:35:34,200 --> 00:35:37,600 you see your customers measuring the success? 528 00:35:38,040 --> 00:35:40,120 You mentioned one thing which you think is really important is 529 00:35:40,120 --> 00:35:42,800 maybe a percent they have potentially savings on insurance 530 00:35:42,800 --> 00:35:46,160 premiums for cybersecurity. I would imagine, you know, they 531 00:35:46,520 --> 00:35:50,040 all this might be harder to quantify things like a better 532 00:35:50,040 --> 00:35:51,960 user experience, which can be quite subjective. 533 00:35:51,960 --> 00:35:54,600 But have you thought about some of the dimensions where somebody 534 00:35:54,600 --> 00:35:56,920 can say, oh, here are some of the ways I can measure the 535 00:35:56,920 --> 00:35:59,160 success of this of this capability? 536 00:35:59,160 --> 00:36:02,520 Yes. So of course what you mentioned 537 00:36:02,520 --> 00:36:06,560 is our totally some first points of attention. 538 00:36:06,960 --> 00:36:10,720 So our capability to lower, so economical reason not lower, but 539 00:36:10,720 --> 00:36:14,240 as well what we were discussing before the time, the time that 540 00:36:14,240 --> 00:36:18,720 each activities now, especially if you have to log in and log 541 00:36:18,720 --> 00:36:22,400 out frequently from a system and the time you're spending in 542 00:36:22,400 --> 00:36:26,320 doing it could really provide some savings to your 543 00:36:26,320 --> 00:36:31,360 organization savings or better customer experience that you can 544 00:36:31,400 --> 00:36:35,720 then measure with the NPS score and such kind of score now that 545 00:36:35,720 --> 00:36:38,200 the especially the financial service are really keen on. 546 00:36:39,400 --> 00:36:46,680 But so for sure customer experience time effect. 547 00:36:46,680 --> 00:36:50,600 So time lapse of the of the various activities lowering the 548 00:36:50,600 --> 00:36:59,000 insurance cost and also being a cloud based infrastructure 549 00:36:59,000 --> 00:37:06,120 behind of course this could be a reduction in the staging cost, 550 00:37:06,360 --> 00:37:10,560 infrastructure cost needs for assistant, IT providers, 551 00:37:10,560 --> 00:37:13,360 consultancy and so on and so forth, these kind of things. 552 00:37:14,240 --> 00:37:20,000 And last but not least, that is really the main, the first point 553 00:37:20,000 --> 00:37:23,160 for which we have basically entry into this space, the 554 00:37:23,160 --> 00:37:28,680 number of roads. So I think it's reduced fraud, 555 00:37:28,720 --> 00:37:32,640 reduced frauds, absolutely reduced frauds thanks to a high 556 00:37:32,640 --> 00:37:36,320 quality reliable system solution and. 557 00:37:38,120 --> 00:37:41,080 Yeah, those things can be dollarized because companies are 558 00:37:41,080 --> 00:37:47,000 dealing with those kind of account takeovers and account 559 00:37:48,520 --> 00:37:52,240 onboarding fraud. And so they have real numbers 560 00:37:52,240 --> 00:37:55,120 and if they can achieve a reduction because they're moving 561 00:37:55,120 --> 00:37:59,240 away from knowledge based authentication or maybe you have 562 00:37:59,240 --> 00:38:02,720 a card and a PIN. I mean, that's not really as 563 00:38:02,720 --> 00:38:06,360 strong as a fingerprint, which only one person has my 564 00:38:06,360 --> 00:38:08,560 fingerprint, it's me. So far. 565 00:38:09,200 --> 00:38:11,400 Really. So don't we're not going to cut 566 00:38:11,400 --> 00:38:14,320 your thumbs off, right I. Wasn't sure if that's where 567 00:38:14,320 --> 00:38:17,480 you're going, but yeah. Well, it's exciting times. 568 00:38:17,480 --> 00:38:22,160 I think, you know, this is for me, I love seeing new choices in 569 00:38:22,160 --> 00:38:26,080 the market because I think this drives innovation and it's 570 00:38:26,080 --> 00:38:28,080 exciting time. So congratulations on getting 571 00:38:28,080 --> 00:38:30,280 out there. And you know, I would encourage 572 00:38:30,280 --> 00:38:33,640 people visit panini.com, you know, visit the website, get 573 00:38:33,640 --> 00:38:36,640 more information. This is a capability that every 574 00:38:36,640 --> 00:38:38,600 organization really should be considering, how we're going to 575 00:38:38,600 --> 00:38:43,440 leverage this because it reduces risk, it can improve the user 576 00:38:43,440 --> 00:38:48,400 experience, and both of those are critical to the success of 577 00:38:48,680 --> 00:38:51,400 any identity program, any security or risk program. 578 00:38:51,400 --> 00:38:56,120 So it's exciting times. We were talking before we hit 579 00:38:56,120 --> 00:38:59,360 record here, and we always like to end shows on a lighter note, 580 00:38:59,360 --> 00:39:01,120 you know, kind of have a little bit of fun towards the end. 581 00:39:02,160 --> 00:39:06,640 You're the first volleyball teacher that we've had on our 582 00:39:06,640 --> 00:39:10,440 show, so I'm fascinated. I want to understand more about 583 00:39:10,440 --> 00:39:12,120 this because I'm just a casual fan. 584 00:39:12,120 --> 00:39:14,800 I know about you, Jim is like I see, I see the events in, you 585 00:39:14,800 --> 00:39:16,720 know, we just had the Olympics and so there was a lot of 586 00:39:16,800 --> 00:39:17,800 excitement around that during the. 587 00:39:17,800 --> 00:39:19,760 Olympics I've become an expert and. 588 00:39:20,520 --> 00:39:23,080 By the way, Italy my. Country has won effort. 589 00:39:23,080 --> 00:39:25,680 With a female team has won the Olympics. 590 00:39:25,920 --> 00:39:27,520 So so. So you can do a little bit of 591 00:39:27,520 --> 00:39:29,280 gloating and that's fine. We're happy to do that. 592 00:39:29,280 --> 00:39:33,240 So congratulations to Italy. But tell me about, I guess being 593 00:39:33,240 --> 00:39:34,720 about, about teacher. What does that mean? 594 00:39:34,720 --> 00:39:37,840 Take me through like a day. Are there things that like 595 00:39:37,840 --> 00:39:41,880 surprise you still about it or I, I don't know, I'm just 596 00:39:41,880 --> 00:39:45,440 asking, teach me. I'm too short to be a volleyball 597 00:39:45,440 --> 00:39:47,320 player, so just I get that already. 598 00:39:48,840 --> 00:39:57,320 So I, I think I, what was I been playing volleyball since I, I 599 00:39:57,320 --> 00:40:01,760 was eight years old. My best friend really is the one 600 00:40:01,760 --> 00:40:05,520 I met when I was nine years old playing volleyball still. 601 00:40:06,040 --> 00:40:10,440 So I think it has played a big part in my life. 602 00:40:11,360 --> 00:40:19,120 Because it tells me to be to have some discipline in to be 603 00:40:19,120 --> 00:40:28,120 able also to face having so to be disciplined and to be capable 604 00:40:28,120 --> 00:40:31,800 to be of some sacrifice to in order to succeed. 605 00:40:34,600 --> 00:40:39,760 And as well and as well, the fact that was used to have 606 00:40:39,760 --> 00:40:42,280 competition when was when I was playing. 607 00:40:42,640 --> 00:40:47,960 So to put every time in front you, in front of that the the 608 00:40:47,960 --> 00:40:54,000 need to to do a good performance now, not just for you, but for 609 00:40:54,000 --> 00:41:00,360 the entire team has helped me a lot at the beginning as a 610 00:41:00,360 --> 00:41:08,360 player, then afterwards as a volleyball teacher, because it's 611 00:41:08,360 --> 00:41:12,360 a team working. So it's a team now, it's a team 612 00:41:12,360 --> 00:41:18,600 sport. So it's important how do you how 613 00:41:18,600 --> 00:41:24,560 you perform, but it's even more important how you perform inside 614 00:41:24,560 --> 00:41:28,800 the team. And this is basically and being 615 00:41:28,800 --> 00:41:36,600 capable to teach trainer trainer 12 teenager at the same time 616 00:41:37,280 --> 00:41:45,880 with completely different mindset, interests and 617 00:41:46,000 --> 00:41:52,960 capabilities, but being capable to train them to work to play 618 00:41:52,960 --> 00:41:58,920 effectively towards the same goal, not to achieve towards the 619 00:41:58,920 --> 00:42:03,960 same goal in a really in without also in good mood. 620 00:42:04,840 --> 00:42:09,080 It has teach me a lot even for my following professional life. 621 00:42:09,840 --> 00:42:13,360 I must say that I'm not more able and not capable. 622 00:42:13,360 --> 00:42:18,800 Now I'm still keeping alive my patent, being training twice per 623 00:42:18,800 --> 00:42:22,200 year with the most advanced technology and materials and so 624 00:42:22,200 --> 00:42:24,440 on and so forth. But I'm not capable, not 625 00:42:24,440 --> 00:42:30,080 currently to go to play volleyball and to teach 626 00:42:30,080 --> 00:42:37,040 volleyball because I'm traveling too much inside my for my job. 627 00:42:37,240 --> 00:42:40,320 That's a tough one to travel. Have a like a, you know, people 628 00:42:40,320 --> 00:42:43,640 can run pretty much anywhere or walk or go to a weight room or 629 00:42:43,640 --> 00:42:45,280 things like that. Volleyball's a little bit. 630 00:42:45,280 --> 00:42:47,280 Different. You can't, you can't really 631 00:42:47,280 --> 00:42:49,000 travel that. And it's not like they're at 632 00:42:49,160 --> 00:42:51,560 least not in the US There's not as many volleyball courts as I 633 00:42:51,560 --> 00:42:55,200 would imagine. It's interesting because you 634 00:42:55,200 --> 00:42:57,320 know, Jim, you mentioned like we become an expert every four 635 00:42:57,320 --> 00:43:00,400 years, right when it comes through and I see a lot of 636 00:43:00,400 --> 00:43:02,440 people. But you know, we have sand 637 00:43:02,440 --> 00:43:05,360 volleyball has gotten more popular, I think, and it's a 638 00:43:05,360 --> 00:43:07,120 very approachable sport. And I see a lot of people. 639 00:43:07,360 --> 00:43:11,000 What's a tip that you can give to people out there to say, OK, 640 00:43:11,000 --> 00:43:14,280 the next time you go play volleyball, try this and maybe 641 00:43:14,280 --> 00:43:16,040 they can see some success? Because I see a lot of people 642 00:43:16,040 --> 00:43:18,840 have different like modes that they'll try to like put their 643 00:43:18,840 --> 00:43:21,800 hands together to do like a, a bump or something like that. 644 00:43:21,800 --> 00:43:24,560 But what's a tip that you can help me up my game with? 645 00:43:25,080 --> 00:43:28,800 I must say that mobility is what is all about. 646 00:43:28,960 --> 00:43:36,200 So I think you need to keep not standing really fixed in your 647 00:43:36,200 --> 00:43:39,960 place. Always look at the at your 648 00:43:40,080 --> 00:43:44,200 counterpart and the the ball, basically the ball keeping you 649 00:43:44,200 --> 00:43:46,920 moving to be able to be really reactive. 650 00:43:47,000 --> 00:43:55,280 This is I think it's so reactivity is, I think it's that 651 00:43:55,360 --> 00:44:01,160 is playing a very important role in the because you don't know 652 00:44:01,600 --> 00:44:05,000 where exactly where the ball is going. 653 00:44:05,080 --> 00:44:08,480 You can imagine and if you are ready, if you are ready, if you 654 00:44:08,480 --> 00:44:13,280 are capable to react immediately and you will be the 4th, the 655 00:44:13,480 --> 00:44:16,120 1st, of course you have a an advantage. 656 00:44:17,000 --> 00:44:19,960 It's. You need to be flexible, 657 00:44:19,960 --> 00:44:25,680 adaptable and. And this is a concept that is 658 00:44:26,480 --> 00:44:29,080 very much usual as well. It sounds simple. 659 00:44:30,160 --> 00:44:32,320 Yeah, it sounds simple, but it's not really right. 660 00:44:32,320 --> 00:44:36,520 Because really the goal is to float within the space and cover 661 00:44:36,520 --> 00:44:38,960 the blank space. Because if you're working as 662 00:44:38,960 --> 00:44:42,400 part of a team, you need to be able to not cover the same place 663 00:44:42,560 --> 00:44:43,440 because it leaves more. Space. 664 00:44:43,440 --> 00:44:47,200 This is where the most balls, the majority of the balls falls 665 00:44:47,280 --> 00:44:49,640 because because of accountability. 666 00:44:50,960 --> 00:44:54,040 So this is another very, very that's another very important 667 00:44:54,040 --> 00:44:58,880 point because when the ball sees in between two players, you need 668 00:44:58,880 --> 00:45:05,320 really to to be accountable and to to stay to to say loudly to 669 00:45:05,680 --> 00:45:09,600 tell loudly that you are going to go and to prevent either to 670 00:45:09,720 --> 00:45:11,760 go off or. Neither. 671 00:45:13,000 --> 00:45:15,160 Yeah, I don't give you a baseball guy that's kind of 672 00:45:15,160 --> 00:45:17,440 like, yeah, the fly ball. I got it, I got it, I got it. 673 00:45:17,440 --> 00:45:18,680 And they run into each other, right? 674 00:45:19,080 --> 00:45:25,840 Yeah, proud of the whole time. But go to YouTube type in dogs 675 00:45:25,840 --> 00:45:28,720 playing volleyball. OK, now you got my interest. 676 00:45:28,720 --> 00:45:31,320 No. You will be blown away. 677 00:45:31,520 --> 00:45:35,200 Dogs playing volleyball, Yeah. There's especially this one dog 678 00:45:35,200 --> 00:45:38,280 who I saw on TV this week. So one of the things I do is. 679 00:45:38,440 --> 00:45:41,440 When I travel. Is I'll watch the local news and 680 00:45:41,680 --> 00:45:45,160 they had this big story on this dog and he hits the ball off of 681 00:45:45,160 --> 00:45:50,480 his nose and he's really good. I mean, I think what he does is 682 00:45:50,480 --> 00:45:53,000 tries to hit the ball back to whoever hit it to him. 683 00:45:53,320 --> 00:45:58,640 So it's like if you can get the ball, bounce it to him, he can 684 00:45:58,640 --> 00:46:01,880 set you up for a spike. I'm the ultimate teammate. 685 00:46:02,000 --> 00:46:06,320 He's the ultimate teammate. Yeah, he and he's exactly as can 686 00:46:06,320 --> 00:46:08,040 be. All right, so you need to send 687 00:46:08,040 --> 00:46:09,520 me that link so I can put it in our show. 688 00:46:09,600 --> 00:46:11,840 That's absolutely. Well, here's the thing. 689 00:46:11,840 --> 00:46:16,480 If you go into YouTube and type dog playing volleyball there is 690 00:46:16,680 --> 00:46:21,760 tons of videos and I will send you one so we have one but just 691 00:46:21,760 --> 00:46:25,040 know out there YouTube, it's available to everybody dog 692 00:46:25,040 --> 00:46:27,880 playing volleyball. Not sure I'm ready for the 693 00:46:28,840 --> 00:46:31,440 teaching. Some dog, even mine that on 694 00:46:31,440 --> 00:46:34,480 which I'm not so successful so. Yeah, I can. 695 00:46:34,480 --> 00:46:36,400 I can. I have three dog stands. 696 00:46:36,640 --> 00:46:39,760 They don't fetch, they go and get the ball and now it's their 697 00:46:39,760 --> 00:46:41,440 ball and that's a pretty much bird in. 698 00:46:42,560 --> 00:46:44,880 OK, well, I don't know how we're going to top dogs playing 699 00:46:44,880 --> 00:46:45,800 volleyball. That's a good. 700 00:46:45,800 --> 00:46:46,960 It's pretty. Impossible. 701 00:46:47,640 --> 00:46:49,320 Marta, thank you so much for taking time with us. 702 00:46:49,320 --> 00:46:52,440 Congratulations on the launch. We'll be keeping an eye out for 703 00:46:52,440 --> 00:46:54,280 you. And thanks for spending time 704 00:46:54,280 --> 00:46:55,720 here with us. At Any Week America. 705 00:46:56,360 --> 00:46:58,680 We'll have links in our show notes, so visit the website 706 00:46:58,680 --> 00:47:04,680 paninipanini.com. panini.com. We'll have a link to your 707 00:47:04,680 --> 00:47:07,440 LinkedIn profile so people can send messages there. 708 00:47:07,840 --> 00:47:11,200 And yeah, for Jim and I, we're at idcpodcast.com. 709 00:47:11,560 --> 00:47:15,120 Thanks everyone for watching and listening and we'll see you in 710 00:47:15,120 --> 00:47:19,120 the next one. You've been listening to 711 00:47:19,200 --> 00:47:23,080 Identity at the Center. We hope you've enjoyed the show. 712 00:47:23,280 --> 00:47:27,360 Make sure to like, rate and review, and we'll be back soon. 713 00:47:27,680 --> 00:47:29,920 But in the meantime, hit the website at 714 00:47:29,920 --> 00:47:36,280 identity@thecenter.com. See you next time on Identity at 715 00:47:36,280 --> 00:47:37,200 the Center.