People may not be familiar with Panini.
Tell us, what about the organization?
What is Panini? Panini, we are used to say
internally that is a 79 startup company, 70 years old startup
company because we're doing really we're going to do our 8th
anniversary next year. Actually we have been founded by
the founder is from Panini family that is a famous Panini,
a famous family in, in Turin, Italy.
And in over the years we have become basically one of the two
leader in the check scanning, check scanner business.
So basically our primary customer are financial services
and banks. And thanks to our best seller
Visionique that has been launched 30 years ago, we are
still a very important player in this in this space.
But we have current thanks to listening to our customer, we
have decided basically to move into towards this space of
identity. And this is the reason why we're
here today at the Identity week now launching, enhancing our
business line, launching a new solution, a new patented formula
to no patented meter to to recognise authenticate persona,
giving back directly to them their credential, biometric
credential and personal information.
And this meter is called bio cred.
And this basically is the reason why we are now approaching this
space of the identity and verification.
This is identity at the center if it has anything to do with
IAM. This is the go to podcast now
your hosts Jim McDonald and Jeff Steadman.
Welcome to the Identity Center Podcast.
I'm Jeff, and that's Jim. Hey, Jim.
Hey, Jeff, how are you? Not so bad yourself.
Doing great here at Identity Week America 2024.
Gotten to our guest Marta over the last couple of days.
Fantastic person, really looking forward to this conversation.
Yeah, we've got a sponsor spotlight episode for everyone
today. These are special episodes that
we develop in collaboration with our friends.
And today we've got Panini. They're going to be walking us
through some of the things that they're that they're ready to
announce here. So just make it crystal clear,
right? This is a sponsored episode.
We are here at Identity Week America and we've gotten to know
Marta from Panini. If you want to visit the website
itspanini.com, panini.com. And so Marta, Marta Napo,
strategic Marketing and Business Development Director.
Welcome to the show. Thank you so much.
Hi to both of you and I'm really excited to be here today.
Well, it is definitely probably a career highlight to be
identified. Yes, so I totally understand
that. Let's talk a little bit about
your background because typically we'll start with how
did you get into identity? And I'd like to understand a
little bit about, you know, your perception of that.
I must say that I'm a newcomer here into this identity space
because I spent the majority of my career so far 21 years for
even more than 21 years in the automotive segment.
Out of which six years I spent in financial services service
for automotive business where frauds and identity
verification, risk assessment, all this kind of stuff are
really more and more important year over year.
And then I, I, I basically spent one year in doing also some
advisory for start-ups that are really playing in this space and
as well in technological space and cloud based space.
And then finally one year ago and a little bit less than one
year ago, I landed to Panini in that is still based in my own
city touring Italy. So and here I am.
Well, that's exciting. Welcome.
Welcome to the dining space. It's very warm.
Waters come right in. People may not be familiar with
Panini. Tell us a lot about the
organization. What is Panini?
Panini, we are used to say internally that is a 79 startup
company, 78 years old startup company.
Because we're doing really we're going to do our 8th anniversary
next year. Actually we have been founded by
the founder is from Panini family.
That is a famous Panini, a famous family in in Turin,
Italy. And in over the years we have
become basically one of the two leader in the check scanning,
check scanner business. So basically our primary
customer are financial services and banks.
And thanks to our best seller Visionique that has been
launched 30 years ago, we are still a very important player in
this, in this space. But we have current thanks to
listening to our customer, we have decided basically to move
into towards this space of identity.
And this is the reason why we're here today at the Identity week
now launching, enhancing our business line, launching a new
solution, a new patented formula to protect me to, to recognise
authenticate person, giving back directly to them their
credential, biometric credential and personal information.
And this metal is called bio cred.
And this basically is the reason why we are now approaching this
space of the identity and verification.
So normally I would ask how did you come up with the name
Panini, but it sounds like it's a family names.
Yes, it is. So that answers that question.
Yes it is. Yes, it is really the the, the
first years of the company. In the first years the company
was based only in Italy. Then due to the Fed work, we
were serving 8 out of the 12 major banks in US.
We have decided to open a branch in Beta Ohio in 1998.
And so we have a big presence in US as well.
So and and we are currently really global company because we
are serving 14 countries in the world, but still US is our major
major place. So major of course market so.
So, so I, I take it that in the check verification space, you're
already doing a fair amount of identity and access management.
So it's really enhancing some of the capabilities that you
already had. To be honest, we are just
launching the the solution, our solution suite today.
So we are now currently running some POC, some proof of proof of
concept with the capital of organization one in the bank
industry space. So one of our customer that the
reader would like to apply our solution not only for
recognizing allowing their customer to have a friction
length and smooth experience in the access during the access of
a branch or at a teller station. But on the other hand, we're
having another POC in the healthcare business in Italy
because there are, I mean we are there are really obsessed by the
time of the clearness of some operation and the way we are
authenticating the recurring users because could be either
for the doctor or for the patient depending on the use
case we are dealing with. This could be really a good
solution to that. So we have a couple of POC in
place currently and we hope that it could be it could open as
several doors also not just for these two verticals, but even
for other verticals. Well, sounds like a kind of a
core functionality that you're working on right now or that
you're making available is the identity verification.
So I'd like to know kind of because identity verification
being that it's, it's hot, it's also kind of new and taken form
in terms of how vendors are approaching the market.
How for Panini? How do you define identity
verification? For us there is there are two
different moment basically. So the first first of all we
have we have found a space for us in the in presence so far in
the in presence identity verification.
So this is because we have noticed that during the pandemic
period, a lot of investment have been fostered in the online.
We were all forced to work remotely.
So we are being and we are getting used to be recognized
basically to access thanks to what was marked from everywhere.
So to be verified everywhere in online, let me say online
experience. And while we, we have, we've
seen listening to our customer, there are still some ineffective
processes in identification of the customer because mostly the
our customer, for example, the telestation, they are simply
looking at the ID or, and the person that they have in front
of us or maybe using a cheaper P solution.
So basically the debit card, they can be card and they're
paying to validate the identity of the and they have in France
while we have decided we have, we have focus in, we have
separated the two moments of of the identification.
So first of all, the moment of the enrollment in which of
course that it takes a little bit, you say not much time, but
a little bit more time than in the next phases.
So where thanks to our solution, the the organization could
basically enroll the person verifying an identity document
could be either be an identity card, passport, not by driving
license, whatever. And then adding some biometry In
our case the fingerprints to an encrypting everything in a QR
code or NFSNFC tag that we are giving back immediately to the
customer. So as soon as the customer, the
user and say customer, patient, whatever, as soon as the user
and downloaded from the from the app from the other end their QR
code, they're automatically, automatically basically deleted
from our server. So no one is storing any
personal data either by metadata or personal data inside our
inside our server. So this is for us, let me say
the first phase on the authentication and this every
time the person, the customer, the patient is coming back to
the to the organization, they just need to show the QR code
and put one of the finger they have selected in the Roman phase
and they will be immediately matched and recognize and
granted the access to whatever they have to go laboratories.
That's hospitals, bank accounts and this kind of thing.
You mentioned something there that I thought was really
interesting about not keeping the data on the server.
And it kind of leads into the question that I was processing,
right. Because being a company is born
in the European Union, focus on privacy seems to be heightened.
And I think that almost shows that that is part of the focus.
Am I? Am I on something?
How? You are totally right.
You are totally right because honestly we are obsessed by
preventing the privacy of our customers on one the customers
of our customers and as well of our employees because being an
European based company GPR have been enforced since quite some
time. So we are really, really we are
taking a a lot of care of not of basically preventing privacy of
especially of sensitive data either they be biometric data or
personal information data. And then but I think that this
kind of regulation is coming is going to come into play in
several other regions and fully Asia as well.
And there are some countries that are adopting this kind of
of regulation. And I was recently reading a
research based upon the US Americans basically, yes,
people. And they will say that basically
78% are reluctant to provide their data, their personal data
to an organization. But on the other end 70% thinks
that it's they will need something more secure than
password to access especially where there are big risk at
stake. So to access their bank account
or their else provider, insurance provider and so on and
so forth platform. So I think that this is becoming
more and more important, not just in Europe, but really
everywhere that's. What I was going to say, I think
there's a heightened concern with having biometric data being
on a server and it being able to be potentially breached just
like any other data. And I think not just European
but also American and, you know, probably globally, people are
becoming more cautious about giving their fingerprint or
their face scan or anything like that in terms of being worried
about what might happen to it. But the process that you're
using really prevents that from becoming an issue.
I. Think it's important because you
can change a password and as much as I wish I could, I can't
change my face right? So if my facial recognition data
were to become public domain, that's no longer a viable
biometric for me. It's now it's a fingerprint.
And then you know what happens at that.
They just don't suck. I I'm very curious to to
understand more about how that works.
But I must say, and as I was saying, as soon as you, as soon
as the enrollment of the person finished and you download, you
download the QR code you have received from your e-mail,
everything well is, is basically deleted from our server.
And the only person that is keeping the credential is the
person itself. So it's like kind of first step
towards a decentralized identity, No, And I, we know
that this is coming, the centralized identity server and
identity and so on and so forth. So it's pretty much coming and
so physically the the customer itself is keeping it with him
and we just need to bring your QR code or your MC tag and your
finger. And the reason why we started
from the finger, you mentioned the facial recognition that for
sure is something we are going to add inside the, IT seemed in
our road map not, but we have preferred to start from the
finger because it's currently is more secure.
Also due to we know that the AI is coming into play 9.
I know that did fake for the facial recognition on.
So we have decided to start from the fingerprint because we
leverage, we have leveraged our knowledge in treating and
transmitting image safely. The one that we have developed
to transmit to basically to scan and transmit, check, check
images. And so we did the same for the
fingerprint and tends to this fact.
Basically our fingerprint has been recognized as by FBIFBAI as
one of the most secure and reliable.
So we know that fascia is going to play a big, big, big, big
important role and we are going for of course to the further
development. We prefer to start just to be
again to prevent as much as possible, to reassure our
customer as much as possible of the keeping secure and keeping
reliable our solution and their data.
And the same it will be with the palm print and the contactless
technology that is coming so. That's smart.
I think you're starting from a position where you already have
knowledge and capability in that space.
So yeah, totally makes sense to to from there.
I'm, I'm curious from a, you know, I'm going to take the role
of the Jaden CSO or security person, right?
I see a lot of products in the space.
What are some of the features or benefits that you see for your
solution that sets you apart from others in the space?
Apart from the one where we just.
Discussed exactly. Because this is for sure the
most important one. But then as I was saying, the
liability of our fingerprint, the the fact that we would like
to be a Turkey solution for our our customer.
So basically we would like to be an access point and transport.
We would like to be fully integrating in their workflow.
Now I'm thinking for example, the workforce to open a new bank
account. Now we would like to be the
entry point and then afterwards to be fully integrated.
We have this capability tend to the fact we are not we are not a
big organization was there is a wire being said we are 79 years
old standard company. We're not a big company.
So we have the flexibility to to adapt and customize our solution
in into the work for of our customer.
And on the other end, due to the fact that we have moved all the
feature of our solution into a cloud based architecture, it's
very should be very easy for the organization is going to adopt
our solution even for not the bigger one, the biggest one, not
not the one that that big IT department.
I think that it could be very easy to monitor basically I'm
not saying it's part total plug and play, but it should.
Our our aim is to be as much as possible easy to be deployed and
also demand that we can take care about the maintenance
that's the least cloud based infrastructure and of course
releasing the customer from stand staging cost that in such
kind of technologies could be a pain point for some
organization. Do you find that your presence
already in the check scanning area?
I would assume that would lead you into, oh, here's the things
we heard from customers that were looking to adopt that.
I would imagine aligning it as part of that onboarding process
or whatever that looks like. It's probably, I want to say
easy, but maybe simpler from that approach.
Is that fair? Yes it is.
Yes, it is. Of course, we, our primary
customer are banks and insurances and financial
services operators. So it was easier to listen to
their need and to develop now and to develop something based
upon our knowledge. So we start as another where I'm
a CNR, I'm I don't want to hide myself.
We started as an hardware manufacturing company because we
were producing check scanner for them even if some have already
the capability to scan ID and to physically to be connected in
the back end with an IDV provider, so identity
verification provider. But we are announcing how our
line up not to to be to satisfy some of their need and and when
we ended, we ended up with this solution.
Now then the fact that we are now cloud base is a first step
towards an hardware agnostic solution.
Now so that we are clear here, we are presenting both the other
part that is a tablet secure tab and the software part.
But our aim in the future is to become a less serger centric and
more basically to move into into the space of the identity, move
towards an argument and have the solution.
And this could open up a lot of other verticals in my opinion.
Yeah, I know we've been focusing this conversation on finance,
but identification, identity verification is exploding all
over the place. Government healthcare, like you
mentioned, I can see, you know, use cases in education, right?
All kinds of stuff out there. You mentioned you're watching
this sort of today, right? We're at day week America and
and you guys are on the show floor.
What has been the initial sort of feedback as people you know,
as you get the message out there, you know, what are what
are your thoughts on that? I think the feedback was quite
good. There were some some people
generally interested in our solution.
It was very important to be here first of all to understand which
are the question what they would like to know and they and they
were surely interested in the into the fact that we are not
keeping or storing their data anywhere.
They have tested the our our solution and it was quite
smooth. It was really smooth and
quicker. So there they have been able to
test that's a good first impression, first impression.
And the other, the other question that we have received
honestly was can I put this all this feature into my device?
So and we were explaining that it's a it's absolutely in the
road map. We have just launched the cloud
based infrastructure. So it is where we would like to
go. It will still take some months
and some time, but it's it should come.
And and the other point was the one I briefly mentioned before
that is the capability to add additional services into it.
Probably we haven't figured out either ourselves how many
services we could potentially add to this platform.
We have some in mind. So I was facial recognition,
contactless recognition, but I, I really think, I do think that
there are other services that are potentially being embedded.
So for for example, we are now collecting signature in with our
with our device that is a partner we're dealing with in
Italy. We're dealing with in Italy that
is a governmental supplier that is really much interesting in
making the signature get advanced signature with the
fingerprint. So basically to have this our
fingerprint certified and recognized to as with the
capability to sign officially formally some important
document. So this is something we are
thinking of and we would like to develop.
So in terms of even not just access management, but also
contract life management and these kind of things.
So I, I do think that there are many opportunities out there
that starting from the identity verification and identity we can
pursue. Is there anything that's been
surprising from feedback you've gotten or just having announced
this now into the, you know, into the market space, anything
surprising jump out of you or is like, yeah, this is pretty much
kind of what we expected? What are your thoughts there?
I'm not saying that it's surprising.
I was. I think I was aware.
I've read a lot about this, this world.
There is still some reluctancy to to destroy and not to.
We need to lower the barrier and in order to lower the barrier,
we need to basically start pivoting and showing successful
cases and partnering with the right partner not to to rely as
well on their brand awareness and their say in this space.
No, because I think it's is it is what we were we were
discussing before. People don't know exactly where
their data are. Kept the trust factor right.
Yeah, the trust factor, yes, the trust factor.
So I think is is growing rapidly definitely because we have been
here last as an attendance, attendance we were, we have been
here last year and this year there are much more company
providing such kind of services, much, much more company working
on in this space. So it's it's growing really
rapidly in the SKR they are estimating a growth of more than
16% up until 2031. So I think there are really it's
a growing, there is a growing interest growing market, but
there are still some barrier to to be destroyed and well.
It's still a relatively new area.
I, I feel like this is an area where you know, there's new
solutions like yours in the market and people are still kind
of figuring it out right and how to adopt this into the things.
I think there's an untapped market too, for really any
organization where you have to do any sort of validation for
who is on the other end of the phone.
For example, and I think of A use case that Jim, you and I
come up plays against a lot is the help desk.
You forgot your password and then now I've got to call
somebody for support. What does the company help desk
do? It's usually not a great
solution to validate identity. And the more options that we
have available to be able to say, oh, here's how I prove
Marta is who she who she is and not the deep fake Marta who is
calling me trying to get her password.
So she's like that I think would be really interesting for
organizations to understand like, yeah, this is not just
finance. This is not just government.
Any organization where you have a human interaction with another
person that has to validate in a certain assurance level or trust
level that you want to have to say, am I OK to provide this new
password, this new credential, whatever it may be, this piece
of data, I think there's a benefit there as well.
It's true. I, I, I just, I can think about
my previous professional experience.
In my previous company I was working for a multinational
company with a thousands of employees, so 68,000 of
employees. And so small company.
There's not a company in there so and our our badges badges,
there are some badges that allows you to run into some labs
or into somewhere. There are the engineering
playing a role, new new vehicles, new new feature of the
vehicles and there are just some people allowed to enter in such
space. It is such room in such labs,
workshops and so on and so forth.
But really somebody has stolen my badge could enter easily in
that and discover maybe the new feature of the the product that
has that is going to be launched.
While if I could put my simply my finger on my eyes or my face,
they won't be able to do it. So I really think that there is
a space even for company as you mentioned company hospitality in
hospitality. So think about.
Like a room key maybe or access to, you know, the, the Marriott
lounge or things like that, right?
Exactly as a really a recurring customer for some the Marriott
close to our offices in Dayton and it could be really smooth
process if I can quickly enter or quickly be enrolled for my
staying. So I fully, fully agree that
there are and schools you mentioned before University,
College and this kind of space spaces where there are a lot of
people going back and forth. Tell me please, where you need
the physical acts out of school behind.
So when Jeff and I talk about the sponsor Spotlight episodes,
we a lot of times say this is our audience's first opportunity
to hear about a company, hear about your solutions and kind of
determine whether or not the solution solves a problem that
they have. So I think you've given a good
overview of your solution, but I'd like to also ask you in this
way, which is what are some of the use case that if folks who
are listening or watching they're having?
Them. You can you can help them solve
that problem. So maybe just can touch on 2-3
use cases that these are the people that should be contacting
you. Absolutely, absolutely.
There are one very interested 1 is in the financial services
business. There is one bank we're dealing
with that would like to apply our solution for both for
customer and employees, but more for the their employees because
they are experiencing some frauds in accessing their
basically their system banking system.
So and if they are able to put in place this multi factors and
based upon biometric recognition, authentication
verification of the person, they will be allowed to lower their
insurance premium for the risk, the risk of their company.
So this I think is a very interesting case we are dealing
with at the moment that I'm sure this is not the only financial
service provider of that is dealing with another use case
and we have a couple of use cases as well in the healthcare
business. So one is for the to access to
dispatch therapies, right therapies to the right patient.
And again this is about two ways authentication.
So both for the patient to be sure that is the right patient
that we are served and on the other side for the doctors and
the nurse that has to access to the cabinet with the right
therapy and so on and so forth. So this I think is another
important case. And the third one is as I was
saying before, there are it seems that for the caregiver,
for the caregiver, some especially for the home care.
Now the person that and this is a case we are dealing with in
for an Asian country where our solution will allow the medical
provider, yes, care provider to monitor.
Not only that the person that is going to dispatch the therapy at
home to a patient. Not only to, to recognize, to
certify that the patient is the right one and the therapy is the
right one for him or for her, but as well to monitor the time
of the activities. And currently what I can tell
you is that in all segments we are all my in my company as
well. But in all sections that we're
dealing with financial services, healthcare, car rental business,
hospitality, they're all obsessed by the time of 15.
So to really keep as much as possible the the process
frictionless is most less and improve the customer experience
on one end, but reducing as much as possible the time of the
activity of the operator or some of the users.
So these I think are two or three use cases that we are
dealing with. At the moment, those are great,
putting ideas in my head of how I can see that working.
Now, if somebody is hearing that and saying, OK, well that is a
use case for me, how do they go about learning more about the
solution? So of course we are we are here
to explain to whether it is interested.
Of course, there is our website and you can reach out any of us
out and we will be more than happy to provide.
I'm going. To put your LinkedIn profile in
our show notes so people can reach out to you directly,
right. Plus the website, right?
Yeah, definitely, for sure. So.
I will receive a. Lot of a lot of nice.
Messages I will be blessed to receive it.
So so yes, we are. We definitely we are prepared.
We are prepared to provide answers and also as I was
saying, being a not a huge company, we're also quite
flexible to listen to the need of the person the organization
is contacting us and try to find you another solution into that
work in into that work. So so this is.
Do you have some ideas on how? So, OK, I'm sold.
I want to get this thing, but sometimes I have to make a
justification for the company to say I want to make this
investment. What are some of the ways that
you see your customers measuring the success?
You mentioned one thing which you think is really important is
maybe a percent they have potentially savings on insurance
premiums for cybersecurity. I would imagine, you know, they
all this might be harder to quantify things like a better
user experience, which can be quite subjective.
But have you thought about some of the dimensions where somebody
can say, oh, here are some of the ways I can measure the
success of this of this capability?
Yes. So of course what you mentioned
is our totally some first points of attention.
So our capability to lower, so economical reason not lower, but
as well what we were discussing before the time, the time that
each activities now, especially if you have to log in and log
out frequently from a system and the time you're spending in
doing it could really provide some savings to your
organization savings or better customer experience that you can
then measure with the NPS score and such kind of score now that
the especially the financial service are really keen on.
But so for sure customer experience time effect.
So time lapse of the of the various activities lowering the
insurance cost and also being a cloud based infrastructure
behind of course this could be a reduction in the staging cost,
infrastructure cost needs for assistant, IT providers,
consultancy and so on and so forth, these kind of things.
And last but not least, that is really the main, the first point
for which we have basically entry into this space, the
number of roads. So I think it's reduced fraud,
reduced frauds, absolutely reduced frauds thanks to a high
quality reliable system solution and.
Yeah, those things can be dollarized because companies are
dealing with those kind of account takeovers and account
onboarding fraud. And so they have real numbers
and if they can achieve a reduction because they're moving
away from knowledge based authentication or maybe you have
a card and a PIN. I mean, that's not really as
strong as a fingerprint, which only one person has my
fingerprint, it's me. So far.
Really. So don't we're not going to cut
your thumbs off, right I. Wasn't sure if that's where
you're going, but yeah. Well, it's exciting times.
I think, you know, this is for me, I love seeing new choices in
the market because I think this drives innovation and it's
exciting time. So congratulations on getting
out there. And you know, I would encourage
people visit panini.com, you know, visit the website, get
more information. This is a capability that every
organization really should be considering, how we're going to
leverage this because it reduces risk, it can improve the user
experience, and both of those are critical to the success of
any identity program, any security or risk program.
So it's exciting times. We were talking before we hit
record here, and we always like to end shows on a lighter note,
you know, kind of have a little bit of fun towards the end.
You're the first volleyball teacher that we've had on our
show, so I'm fascinated. I want to understand more about
this because I'm just a casual fan.
I know about you, Jim is like I see, I see the events in, you
know, we just had the Olympics and so there was a lot of
excitement around that during the.
Olympics I've become an expert and.
By the way, Italy my. Country has won effort.
With a female team has won the Olympics.
So so. So you can do a little bit of
gloating and that's fine. We're happy to do that.
So congratulations to Italy. But tell me about, I guess being
about, about teacher. What does that mean?
Take me through like a day. Are there things that like
surprise you still about it or I, I don't know, I'm just
asking, teach me. I'm too short to be a volleyball
player, so just I get that already.
So I, I think I, what was I been playing volleyball since I, I
was eight years old. My best friend really is the one
I met when I was nine years old playing volleyball still.
So I think it has played a big part in my life.
Because it tells me to be to have some discipline in to be
able also to face having so to be disciplined and to be capable
to be of some sacrifice to in order to succeed.
And as well and as well, the fact that was used to have
competition when was when I was playing.
So to put every time in front you, in front of that the the
need to to do a good performance now, not just for you, but for
the entire team has helped me a lot at the beginning as a
player, then afterwards as a volleyball teacher, because it's
a team working. So it's a team now, it's a team
sport. So it's important how do you how
you perform, but it's even more important how you perform inside
the team. And this is basically and being
capable to teach trainer trainer 12 teenager at the same time
with completely different mindset, interests and
capabilities, but being capable to train them to work to play
effectively towards the same goal, not to achieve towards the
same goal in a really in without also in good mood.
It has teach me a lot even for my following professional life.
I must say that I'm not more able and not capable.
Now I'm still keeping alive my patent, being training twice per
year with the most advanced technology and materials and so
on and so forth. But I'm not capable, not
currently to go to play volleyball and to teach
volleyball because I'm traveling too much inside my for my job.
That's a tough one to travel. Have a like a, you know, people
can run pretty much anywhere or walk or go to a weight room or
things like that. Volleyball's a little bit.
Different. You can't, you can't really
travel that. And it's not like they're at
least not in the US There's not as many volleyball courts as I
would imagine. It's interesting because you
know, Jim, you mentioned like we become an expert every four
years, right when it comes through and I see a lot of
people. But you know, we have sand
volleyball has gotten more popular, I think, and it's a
very approachable sport. And I see a lot of people.
What's a tip that you can give to people out there to say, OK,
the next time you go play volleyball, try this and maybe
they can see some success? Because I see a lot of people
have different like modes that they'll try to like put their
hands together to do like a, a bump or something like that.
But what's a tip that you can help me up my game with?
I must say that mobility is what is all about.
So I think you need to keep not standing really fixed in your
place. Always look at the at your
counterpart and the the ball, basically the ball keeping you
moving to be able to be really reactive.
This is I think it's so reactivity is, I think it's that
is playing a very important role in the because you don't know
where exactly where the ball is going.
You can imagine and if you are ready, if you are ready, if you
are capable to react immediately and you will be the 4th, the
1st, of course you have a an advantage.
It's. You need to be flexible,
adaptable and. And this is a concept that is
very much usual as well. It sounds simple.
Yeah, it sounds simple, but it's not really right.
Because really the goal is to float within the space and cover
the blank space. Because if you're working as
part of a team, you need to be able to not cover the same place
because it leaves more. Space.
This is where the most balls, the majority of the balls falls
because because of accountability.
So this is another very, very that's another very important
point because when the ball sees in between two players, you need
really to to be accountable and to to stay to to say loudly to
tell loudly that you are going to go and to prevent either to
go off or. Neither.
Yeah, I don't give you a baseball guy that's kind of
like, yeah, the fly ball. I got it, I got it, I got it.
And they run into each other, right?
Yeah, proud of the whole time. But go to YouTube type in dogs
playing volleyball. OK, now you got my interest.
No. You will be blown away.
Dogs playing volleyball, Yeah. There's especially this one dog
who I saw on TV this week. So one of the things I do is.
When I travel. Is I'll watch the local news and
they had this big story on this dog and he hits the ball off of
his nose and he's really good. I mean, I think what he does is
tries to hit the ball back to whoever hit it to him.
So it's like if you can get the ball, bounce it to him, he can
set you up for a spike. I'm the ultimate teammate.
He's the ultimate teammate. Yeah, he and he's exactly as can
be. All right, so you need to send
me that link so I can put it in our show.
That's absolutely. Well, here's the thing.
If you go into YouTube and type dog playing volleyball there is
tons of videos and I will send you one so we have one but just
know out there YouTube, it's available to everybody dog
playing volleyball. Not sure I'm ready for the
teaching. Some dog, even mine that on
which I'm not so successful so. Yeah, I can.
I can. I have three dog stands.
They don't fetch, they go and get the ball and now it's their
ball and that's a pretty much bird in.
OK, well, I don't know how we're going to top dogs playing
volleyball. That's a good.
It's pretty. Impossible.
Marta, thank you so much for taking time with us.
Congratulations on the launch. We'll be keeping an eye out for
you. And thanks for spending time
here with us. At Any Week America.
We'll have links in our show notes, so visit the website
paninipanini.com. panini.com. We'll have a link to your
LinkedIn profile so people can send messages there.
And yeah, for Jim and I, we're at idcpodcast.com.
Thanks everyone for watching and listening and we'll see you in
the next one. You've been listening to
Identity at the Center. We hope you've enjoyed the show.
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But in the meantime, hit the website at
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the Center.