1
00:00:04,760 --> 00:00:11,960
This is IDENTITY at the Center. 
Welcome to the Identity Center 

2
00:00:11,960 --> 00:00:13,720
podcast. 
I'm Jim McDonald. 

3
00:00:13,960 --> 00:00:17,800
Unfortunately, Jeff Stedman is 
under the weather today, could 

4
00:00:17,800 --> 00:00:20,480
join us. 
And it's really his loss because

5
00:00:20,680 --> 00:00:24,600
we've got a fantastic guest, a 
return guest, Martin Kupinger. 

6
00:00:24,600 --> 00:00:28,240
He's the principal analyst at 
Cooper Cole. 

7
00:00:28,600 --> 00:00:32,040
You may just know him as Martin.
So that's how I know him. 

8
00:00:32,200 --> 00:00:34,560
Martin, welcome back to the 
show. 

9
00:00:35,720 --> 00:00:39,120
Yeah, Trim pleasure of being 
back here and thanks for 

10
00:00:39,120 --> 00:00:42,200
inviting me again. 
Absolutely. 

11
00:00:42,400 --> 00:00:45,960
And also, I guess it's welcome 
to 2026 for all of us. 

12
00:00:46,400 --> 00:00:50,880
We're just getting back from the
holidays and getting ourselves 

13
00:00:50,880 --> 00:00:55,480
wrapped around, wrapped back 
into the identity space again 

14
00:00:55,480 --> 00:01:00,560
and having to, you know, solve a
lot of the same problems that we

15
00:01:00,560 --> 00:01:05,400
were in 2025. 
I want to talk about a lot of 

16
00:01:05,400 --> 00:01:07,600
things. 
I guess I haven't seen you since

17
00:01:07,600 --> 00:01:11,800
EIC in 2025. 
We're also looking forward to 

18
00:01:11,800 --> 00:01:16,240
being there again, Jeff, and 
I'll be there in 2026 in Berlin.

19
00:01:16,880 --> 00:01:19,920
I'm sure preparations are 
underway from your perspective. 

20
00:01:21,320 --> 00:01:25,120
They, they are so, so I'm not 
that much involved with the 

21
00:01:25,120 --> 00:01:28,120
agenda work. 
So, so my, my works will start a

22
00:01:28,120 --> 00:01:30,440
little later on, mostly when, 
when it comes to. 

23
00:01:30,560 --> 00:01:35,280
So I did a lot of, gave a lot of
input to the for the agenda. 

24
00:01:35,680 --> 00:01:40,720
But then when it, when we're 
getting closer to EIC, then the 

25
00:01:40,720 --> 00:01:46,720
one thing will be scheduling. 
So it's always a tough thing to,

26
00:01:46,720 --> 00:01:48,880
to squeeze everyone in the tight
schedule. 

27
00:01:49,200 --> 00:01:52,080
And the other thing will be 
preparing my own presentations 

28
00:01:52,080 --> 00:01:55,240
and talks. 
Well, I got to say it's, it's 

29
00:01:55,240 --> 00:01:59,040
just a fantastic time. 
Obviously if you're in Europe, 

30
00:01:59,040 --> 00:02:02,760
it's the number one conference 
covering the identity space. 

31
00:02:02,760 --> 00:02:06,000
If you're from outside of 
Europe, if you can make the 

32
00:02:06,000 --> 00:02:09,639
trip, I highly recommend it. 
We had a fantastic time this 

33
00:02:09,639 --> 00:02:11,760
past year. 
Looking forward to doing it 

34
00:02:11,760 --> 00:02:14,320
again this year. 
And by the way, we will have a 

35
00:02:14,320 --> 00:02:18,520
discount code on our website. 
I don't know if we have it out 

36
00:02:18,520 --> 00:02:21,800
there yet, but look for it 
within the next couple of weeks 

37
00:02:21,800 --> 00:02:24,320
if you're looking to register 
for the conference. 

38
00:02:24,480 --> 00:02:27,720
It'll save you some money. 
And we're going to talk about 

39
00:02:27,720 --> 00:02:29,840
EICA little bit later in the 
agenda. 

40
00:02:29,840 --> 00:02:35,840
But while I have Martin here, I 
want to pick his brain on a few 

41
00:02:35,840 --> 00:02:40,080
topics. 
And Martin, I, you know, Jeff 

42
00:02:40,080 --> 00:02:42,320
and I always say it's like, it 
wouldn't be identity at the 

43
00:02:42,320 --> 00:02:44,040
center if we didn't talk about 
AI. 

44
00:02:44,040 --> 00:02:47,200
And sometimes we joke around and
call it AI at the center. 

45
00:02:47,400 --> 00:02:51,520
But it's, I mean, this went 
from, I'd say this time last 

46
00:02:51,520 --> 00:02:53,720
year where it was like, Oh yeah,
that's something that's going to

47
00:02:53,720 --> 00:02:57,600
happen in the future too. 
It's happening right now with 

48
00:02:57,600 --> 00:03:02,760
the AI agents and companies 
building them and identity 

49
00:03:02,760 --> 00:03:06,360
practitioners trying to figure 
out like, what is our framework?

50
00:03:06,360 --> 00:03:11,280
What is our approach for 
managing AI identity? 

51
00:03:12,080 --> 00:03:15,160
Yeah. 
And, and as we also see that 

52
00:03:16,360 --> 00:03:20,760
there's a lot going on with AI, 
there's also, I think some, some

53
00:03:20,760 --> 00:03:25,840
disillusion starting when, when,
when organizations feel they, 

54
00:03:25,840 --> 00:03:31,560
they either don't have the, the 
results they that were promised 

55
00:03:31,560 --> 00:03:35,840
at the very beginning or that 
they feel some things can't be 

56
00:03:35,840 --> 00:03:39,480
done easily. 
So because we, we hear this, 

57
00:03:39,480 --> 00:03:42,600
especially in regulated 
industries that organizations 

58
00:03:42,600 --> 00:03:47,480
are, are shy of deploying 
solutions agents, for instance, 

59
00:03:47,480 --> 00:03:51,160
and, and within business 
processes because they feel they

60
00:03:51,160 --> 00:03:55,360
don't have, have enough control 
and sufficient control about 

61
00:03:55,360 --> 00:03:57,040
these agents. 
And that means, yes, we have 

62
00:03:57,240 --> 00:03:58,520
have an interesting challenge 
here. 

63
00:03:58,520 --> 00:04:05,040
I I would dare to say in, in all
the yeah, 35 plus years. 

64
00:04:05,040 --> 00:04:06,960
I'm in the identity space right 
now. 

65
00:04:07,760 --> 00:04:15,000
This is the most, I would say 
intellectually challenging 

66
00:04:15,880 --> 00:04:19,680
evolution I've seen over all 
these years. 

67
00:04:19,680 --> 00:04:25,880
So it's an incredible amount of 
complexity and I think we need 

68
00:04:25,880 --> 00:04:32,960
to be very careful of on one, on
the one hand, finding short term

69
00:04:32,960 --> 00:04:37,280
solutions to to address 
challenges, but not believing 

70
00:04:37,280 --> 00:04:41,280
that we have solved everything 
with the first whatever MCP 

71
00:04:41,280 --> 00:04:47,440
server authorisation solutions, 
because this is trust a piece of

72
00:04:47,440 --> 00:04:50,080
the puzzle. 
So that that will be very 

73
00:04:50,080 --> 00:04:53,640
interesting. 
How can we deliver quick 

74
00:04:53,880 --> 00:04:59,280
solutions that that help, but 
not sort of tapping in into the 

75
00:04:59,280 --> 00:05:04,120
trap of thinking as 
oversimplifying the challenge? 

76
00:05:05,360 --> 00:05:08,960
Yeah, not oversimplifying the 
challenge, but I also feel like 

77
00:05:11,160 --> 00:05:15,200
we also have to make sure as 
practitioners that we are not 

78
00:05:16,600 --> 00:05:21,520
stopping the business progress. 
We have to from obviously from 

79
00:05:21,840 --> 00:05:25,840
our, our main charter is 
securing the environment, but we

80
00:05:25,840 --> 00:05:29,760
also have to not be the progress
prevention department. 

81
00:05:31,000 --> 00:05:33,880
Where, where security is a 
really good in, I think we've 

82
00:05:33,880 --> 00:05:39,600
proven that for decades that 
security is tends, tends to, to,

83
00:05:39,600 --> 00:05:42,360
to hinder business in, in, in 
progressing. 

84
00:05:42,840 --> 00:05:45,560
And I think that's exactly the 
balance we need to find. 

85
00:05:45,560 --> 00:05:50,000
So how can we at the end of the 
day, I think this AI sometimes 

86
00:05:50,000 --> 00:05:53,760
we're, as I've said, we 
businesses are in the situation 

87
00:05:53,760 --> 00:05:58,880
that they feel they, they lack a
certain level of security and 

88
00:05:58,880 --> 00:06:03,720
control and governance to 
proceed in what they want to do 

89
00:06:03,720 --> 00:06:07,320
in the business. 
So, so this puts us in some 

90
00:06:07,320 --> 00:06:11,560
sense much more in an enabler 
role than ever before. 

91
00:06:11,920 --> 00:06:16,880
Because I think from what I hear
is that a lot of businesses are,

92
00:06:16,880 --> 00:06:24,320
are really, I would say, 
insecure about what they can do 

93
00:06:24,320 --> 00:06:26,960
and whatnot. 
And they feel a risk of losing 

94
00:06:26,960 --> 00:06:32,000
control potentially. 
So that means that the, the 

95
00:06:32,000 --> 00:06:36,760
businesses asking for a certain 
level of security and control, 

96
00:06:38,080 --> 00:06:42,160
usually it is that they, they 
don't ask much they feel hinders

97
00:06:42,160 --> 00:06:44,560
them. 
In this case, it feels this is 

98
00:06:44,560 --> 00:06:47,400
what they need to, to, to be 
able to proceed in their 

99
00:06:47,400 --> 00:06:51,080
initiatives. 
And, and I think from that 

100
00:06:51,080 --> 00:06:55,480
perspective, it might be a 
better situation for security or

101
00:06:55,480 --> 00:06:59,240
cybersecurity identity people 
than than in most cases before 

102
00:07:00,440 --> 00:07:03,440
where, where we were trust the 
the ones coming in and saying, 

103
00:07:03,440 --> 00:07:06,080
Oh, no, we can't do it that way.
And we need to make it more 

104
00:07:06,080 --> 00:07:08,960
complex and slower and more 
expensive. 

105
00:07:09,440 --> 00:07:12,640
In this case, it's really made 
me say, OK, if you do that and 

106
00:07:12,640 --> 00:07:20,960
that and that you can at least 
sort of have a, a, a better, a 

107
00:07:20,960 --> 00:07:24,600
stronger risk control. 
And that that again goes back to

108
00:07:24,600 --> 00:07:27,120
what I said before. 
I think we need to find a good 

109
00:07:27,120 --> 00:07:32,720
balance between solving certain 
of these challenges, the ones we

110
00:07:32,720 --> 00:07:36,320
can solve now. 
But we, we, we, we must not 

111
00:07:38,080 --> 00:07:41,760
believe and and also not leave 
the impression that this is the 

112
00:07:41,760 --> 00:07:45,400
finite solution already. 
Because to solve everything, I 

113
00:07:45,400 --> 00:07:49,720
think there's so many pieces 
that will take us quite a while 

114
00:07:49,720 --> 00:07:52,240
and it will require quite a lot 
of innovation. 

115
00:07:52,240 --> 00:07:57,800
We probably will need new types 
of standards or or improvements 

116
00:07:57,800 --> 00:08:01,600
and product protocols and all 
that stuff to cover all the 

117
00:08:01,600 --> 00:08:05,880
challenges. 
Yeah, I think that's exactly the

118
00:08:05,880 --> 00:08:09,080
way I was looking at. 
The problem too is that there's 

119
00:08:09,080 --> 00:08:13,760
so many use cases. 
I think of myself as kind of a a

120
00:08:13,760 --> 00:08:19,720
productive employee and I want 
to build my own agents and what 

121
00:08:19,720 --> 00:08:23,720
identity do I use or allow those
agents to run under? 

122
00:08:23,720 --> 00:08:28,400
Do I just give them access to 
run like me or run with my 

123
00:08:28,400 --> 00:08:31,320
credentials? 
Well, that's obviously a no, no.

124
00:08:31,640 --> 00:08:35,520
There's also the use cases where
you're building enterprise level

125
00:08:35,520 --> 00:08:41,720
applications with AI. 
And I think the at least, I 

126
00:08:41,720 --> 00:08:45,040
think the point that you're 
making is like trying to solve 

127
00:08:45,040 --> 00:08:49,160
all these problems at one time. 
That's very difficult to do. 

128
00:08:49,160 --> 00:08:53,400
Yeah. 
But but it's I think the the 

129
00:08:53,400 --> 00:08:57,960
same challenge we have with with
many other we had in many other 

130
00:08:57,960 --> 00:09:04,920
areas in the past. 
I think we need to sort of 

131
00:09:05,760 --> 00:09:10,120
deconstruct this, this problem 
domain to smaller pieces, figure

132
00:09:10,120 --> 00:09:12,480
out solutions for the smaller 
pieces and then bring them 

133
00:09:12,480 --> 00:09:16,960
together. 
But every, every, every element 

134
00:09:16,960 --> 00:09:21,120
we, we, we address will help us 
in the overall security. 

135
00:09:21,120 --> 00:09:24,560
We also probably will have 
points on use, but we then need,

136
00:09:24,560 --> 00:09:28,560
for instance, an over sort of an
end to end governance. 

137
00:09:28,560 --> 00:09:32,160
So not only saying, OK, we have 
a bit of security year and year 

138
00:09:32,160 --> 00:09:34,640
and year. 
We need an over over all 

139
00:09:34,640 --> 00:09:37,840
governance across all the 
pieces, which then brings things

140
00:09:37,840 --> 00:09:40,520
together or which helps us 
understanding anomalies across 

141
00:09:41,080 --> 00:09:44,160
the entire chain. 
And I think one of the big, so a

142
00:09:44,160 --> 00:09:48,720
couple of things. 
One thing is I think it's not a 

143
00:09:48,720 --> 00:09:58,480
good idea to sink in the 
identities of AI agents is trust

144
00:09:58,600 --> 00:10:01,680
a non human identity? 
I think so. 

145
00:10:01,680 --> 00:10:04,360
I, I, I'm not a big believer in 
the term non human identity 

146
00:10:04,360 --> 00:10:09,200
because I think it's an umbrella
term that's we covers a lot of 

147
00:10:09,200 --> 00:10:11,280
different things. 
So the, the real machine 

148
00:10:11,280 --> 00:10:16,520
identities for IIOT or OT the, 
the workload identities, which 

149
00:10:16,520 --> 00:10:21,200
some call machine identities. 
And then we have compared to 

150
00:10:21,200 --> 00:10:26,080
workload identities, agents have
a way higher level of autonomy, 

151
00:10:26,360 --> 00:10:29,080
which means they are in many 
areas different. 

152
00:10:29,720 --> 00:10:34,760
What I think also comes into 
this, this or what adds to the 

153
00:10:34,760 --> 00:10:40,240
problem domain is we we are used
in in saying there's a human or 

154
00:10:40,240 --> 00:10:43,680
maybe a workload accessing a 
system right now. 

155
00:10:43,680 --> 00:10:55,280
We say, OK, there's a human or a
non human that there's an agent 

156
00:10:55,800 --> 00:11:01,520
that works on behalf that 
impersonates, that has been 

157
00:11:01,520 --> 00:11:05,760
delegated to do whatever. 
There are very different ways to

158
00:11:06,200 --> 00:11:09,360
to, to between just the human 
and the agent. 

159
00:11:09,560 --> 00:11:11,680
And that agent then can work 
with other agents. 

160
00:11:11,880 --> 00:11:15,880
There might be a chain of agents
and then we have all the systems

161
00:11:16,160 --> 00:11:21,600
that these agents try to access 
to, to to respond to the 

162
00:11:21,600 --> 00:11:24,960
requests. 
So it's, it's a, it's a much 

163
00:11:25,080 --> 00:11:29,120
more networked, much complex 
relationship challenge than we 

164
00:11:29,120 --> 00:11:32,280
had before, which also means, 
for instance, from an 

165
00:11:32,280 --> 00:11:34,920
authorization perspective, we 
have, we have a lot of different

166
00:11:34,920 --> 00:11:38,600
points of authorization. 
So there is the agent to the MCP

167
00:11:38,600 --> 00:11:43,640
server, but there's also the the
relationship. 

168
00:11:44,240 --> 00:11:47,000
This is an interesting 
authorization field between the 

169
00:11:47,000 --> 00:11:52,640
human and the the agent. 
So that that is what where, 

170
00:11:52,640 --> 00:11:54,560
where I always say, OK, you 
know, there there might be the, 

171
00:11:54,640 --> 00:11:59,920
the situation that the agent can
do more than the human will 

172
00:11:59,920 --> 00:12:02,600
allow. 
So travel booking, the agent can

173
00:12:02,600 --> 00:12:06,840
book you any, any travel, but 
maybe the corporate policy says 

174
00:12:06,920 --> 00:12:11,440
you're only allowed to go in 
hotels up to that price tag or 

175
00:12:11,840 --> 00:12:17,680
you're only allowed to, to fly, 
fly economy or whatever else. 

176
00:12:19,240 --> 00:12:21,600
But it could be also the other 
way around that you, and we've 

177
00:12:21,600 --> 00:12:25,560
seen these cases enough that 
someone asks, requests the 

178
00:12:25,560 --> 00:12:30,120
agents to, to do things the 
agent is not entitled to do. 

179
00:12:30,320 --> 00:12:36,080
So, oh, give, give, give me the 
construction plan for a nuclear 

180
00:12:36,080 --> 00:12:40,600
bomb or things like that. 
So I, I think we have way more 

181
00:12:40,600 --> 00:12:46,920
complex relationships and 
authorization challenges and we,

182
00:12:46,920 --> 00:12:51,080
we can clearly mitigate a 
certain part of the risk, for 

183
00:12:51,080 --> 00:12:54,680
instance by, by MCP server 
authorization handling it and 

184
00:12:54,680 --> 00:12:58,480
probably, but it's just an 
element of the overall solution.

185
00:13:00,520 --> 00:13:05,640
Yeah, the MCP server, just 
thinking about that, that in the

186
00:13:05,640 --> 00:13:08,760
enterprise architecture 
perspective, there's an MCP 

187
00:13:08,760 --> 00:13:12,560
server and it's managed by IT, 
right? 

188
00:13:12,760 --> 00:13:17,400
But if I am a knowledge worker, 
to use a very old term, I'm a 

189
00:13:17,400 --> 00:13:21,640
knowledge worker and I'm 
building an AI agent to do 

190
00:13:21,640 --> 00:13:27,360
something and I want to connect 
to services that let's just say 

191
00:13:27,360 --> 00:13:29,320
I want to connect to work day, 
right? 

192
00:13:29,320 --> 00:13:32,160
And I have a work day account. 
I can get into work Day and I 

193
00:13:32,160 --> 00:13:38,640
can see certain screens and I 
just want to be able to take 

194
00:13:38,640 --> 00:13:42,360
information from those screens 
and pull them into a 

195
00:13:42,360 --> 00:13:44,480
spreadsheet, right? 
I'm trying to create a very 

196
00:13:44,480 --> 00:13:49,400
simple example, it seems to me, 
and I, I'm, I'm painting a very 

197
00:13:49,400 --> 00:13:54,440
specific use case here, but do I
have to go back to the 

198
00:13:54,440 --> 00:13:58,200
enterprise and say, hey, I need 
the MCP server to connect to 

199
00:13:58,200 --> 00:13:59,920
work Day so I can do these 
things? 

200
00:13:59,920 --> 00:14:04,600
Or maybe Work Day is not a great
example because most companies 

201
00:14:04,600 --> 00:14:07,880
are probably connecting their 
MTP server to work Day. 

202
00:14:07,880 --> 00:14:11,520
But maybe it's a a legacy 
business application. 

203
00:14:11,520 --> 00:14:15,520
But I teach the AI to do 
something to fetch my data so 

204
00:14:15,520 --> 00:14:17,120
that I don't have to do that 
myself. 

205
00:14:17,120 --> 00:14:20,520
I for day I come in and they 
populate some spreadsheet with 

206
00:14:20,520 --> 00:14:27,040
all the information I need. 
I feel like I want to give it my

207
00:14:27,040 --> 00:14:31,440
credentials, but at the same 
time then it, you know, from a 

208
00:14:31,440 --> 00:14:34,240
security standpoint that looks 
like I'm the one who's doing the

209
00:14:34,240 --> 00:14:37,040
clicking and all that. 
But actually it's the agent. 

210
00:14:37,240 --> 00:14:41,480
So we should have an agent 
identity to do that. 

211
00:14:43,440 --> 00:14:46,960
This is kind of a theory of my 
own, which is that there should 

212
00:14:46,960 --> 00:14:53,440
be some kind of self-service 
process to create a, an agent ID

213
00:14:53,440 --> 00:14:57,120
for me to do that rather than 
having to go through, you know, 

214
00:14:57,720 --> 00:14:59,720
having one issue to me, 
etcetera. 

215
00:14:59,840 --> 00:15:03,960
What are your thoughts and what 
is the the industry direction in

216
00:15:03,960 --> 00:15:07,240
terms of how to solve use cases 
like that where you have 

217
00:15:07,240 --> 00:15:11,360
knowledge workers, you want them
to use AI to be more productive,

218
00:15:11,840 --> 00:15:16,520
but then this security layer 
makes it almost impossible to do

219
00:15:16,520 --> 00:15:18,440
it right. 
That's, that's a great tricky 

220
00:15:18,440 --> 00:15:24,040
question because I, as I said, I
think that there did so many 

221
00:15:24,040 --> 00:15:31,200
different scenarios behind that.
So I, I think that the point is,

222
00:15:34,760 --> 00:15:39,760
is the knowledge worker using an
existing agent, then, then it's 

223
00:15:39,760 --> 00:15:42,520
a very different thing than 
when, when we think about. 

224
00:15:42,520 --> 00:15:47,520
I really hate this democratising
term in in IT, especially in 

225
00:15:47,520 --> 00:15:52,920
security if it's more that 
everyone can create own agents, 

226
00:15:54,320 --> 00:15:58,960
which I think raises some some 
other questions first, like like

227
00:15:58,960 --> 00:16:03,640
how do we keep control about 
these when when someone does it 

228
00:16:06,920 --> 00:16:11,600
sort of decentralised and and 
not within a sort of a managed 

229
00:16:12,760 --> 00:16:16,320
environment. 
And I think, but especially for 

230
00:16:16,320 --> 00:16:20,920
these areas, I think it makes a 
ton of sense to have identity 

231
00:16:20,920 --> 00:16:24,080
and access and all the stuff as 
a service. 

232
00:16:24,600 --> 00:16:28,400
So I, I think the worst thing 
would be that that someone tells

233
00:16:28,920 --> 00:16:32,440
the agents what the agent is 
allowed to do. 

234
00:16:32,720 --> 00:16:37,200
I think it's better than to 
consume it from from a from a 

235
00:16:37,200 --> 00:16:41,440
service that is sort of 
centrally managed and sets the 

236
00:16:41,440 --> 00:16:47,720
rights sort of limits and 
delivers the rights types of 

237
00:16:47,720 --> 00:16:51,840
policies and identities to to 
agents that are are built 

238
00:16:51,840 --> 00:16:54,440
decentrally. 
So I think the worst thing is, 

239
00:16:54,480 --> 00:17:02,880
is having super user type of 
self constructed agents popping 

240
00:17:02,880 --> 00:17:05,400
up at scale and without any 
control. 

241
00:17:06,520 --> 00:17:12,880
Yeah, I see your point. 
And I guess I, I, I don't fear 

242
00:17:12,880 --> 00:17:15,599
that. 
In fact, I'm, I'm the, I could 

243
00:17:15,720 --> 00:17:19,480
come from the other perspective 
because I'm working on a project

244
00:17:19,480 --> 00:17:24,359
inside of my company right now 
and it's a training project and 

245
00:17:24,359 --> 00:17:29,680
I want to pull data from various
different places to populate and

246
00:17:29,680 --> 00:17:33,800
to educate the ages. 
So I've got a kind of a scheme 

247
00:17:33,800 --> 00:17:36,160
in my mind and it's like I 
understand it. 

248
00:17:36,400 --> 00:17:38,920
I don't want to have to spin up 
the big project. 

249
00:17:38,920 --> 00:17:42,560
I want to do like proof of 
concept and etcetera. 

250
00:17:42,560 --> 00:17:47,200
So, but I, I think this whole 
topic maybe ties back to what 

251
00:17:47,200 --> 00:17:49,360
you're talking about with 
governance. 

252
00:17:49,360 --> 00:17:54,040
So I've kind of feel like 
governance is all about setting 

253
00:17:54,040 --> 00:17:57,400
the guardrails. 
It, it's the, the paper and 

254
00:17:57,400 --> 00:18:02,400
pencil side to information 
security. 

255
00:18:02,600 --> 00:18:07,920
And it would behoove, I think 
organizations to maybe start 

256
00:18:07,920 --> 00:18:10,840
there where you have a 
governance committee or 

257
00:18:10,840 --> 00:18:15,240
governance body that overseas 
AI. 

258
00:18:15,240 --> 00:18:19,320
What are the use cases that are 
relevant to your organization 

259
00:18:19,600 --> 00:18:23,520
and what are the rules of the 
roads in terms of what people 

260
00:18:23,520 --> 00:18:28,440
are allowed to do and what 
information security protocols 

261
00:18:28,440 --> 00:18:30,480
apply? 
Is that where you're getting at 

262
00:18:30,480 --> 00:18:34,200
with with governance was kind of
like the rules on the road and 

263
00:18:34,200 --> 00:18:38,520
the guardrails? 
You know, I think, I think maybe

264
00:18:38,520 --> 00:18:42,600
to explain my, my perspective, I
have a quite some legacy in the 

265
00:18:42,600 --> 00:18:48,680
Lotus Notes Domino field where 
where hundreds frequently 

266
00:18:48,680 --> 00:18:51,920
thousands of databases were 
constructed pretty much 

267
00:18:51,920 --> 00:18:55,200
decently. 
And still still for many 

268
00:18:55,200 --> 00:18:58,200
organizations still our 
challenge in migrating these. 

269
00:18:58,200 --> 00:19:01,320
So no one knows what why no one 
knows what they are they are 

270
00:19:01,320 --> 00:19:03,440
doing, which data is kept 
etcetera. 

271
00:19:03,440 --> 00:19:08,160
So I, I think and, and, and 
maybe another, another point to 

272
00:19:08,160 --> 00:19:11,560
bring in this, which may explain
mass thinking. 

273
00:19:14,160 --> 00:19:20,880
We in, in many areas we have 
that situation that people, for 

274
00:19:20,880 --> 00:19:25,720
instance, developers just want 
to do to solve a problem and 

275
00:19:25,720 --> 00:19:27,800
security for them is not the 
first priority. 

276
00:19:28,320 --> 00:19:33,280
And it's interesting to see that
that approaches like OPA or 

277
00:19:33,280 --> 00:19:35,240
them. 
Unfortunately, you're still 

278
00:19:35,240 --> 00:19:37,640
relatively decentralized 
Hashicorp walls and others 

279
00:19:38,560 --> 00:19:42,520
became very attractive because 
it removed some burden from from

280
00:19:42,520 --> 00:19:45,800
the developers by saying, I just
can't consume a service. 

281
00:19:46,360 --> 00:19:49,600
And that means you have an 
option to bring these things 

282
00:19:49,600 --> 00:19:54,040
under control to at least ensure
what is to understand what is 

283
00:19:54,160 --> 00:19:56,560
what is out there, how is it 
working? 

284
00:19:56,560 --> 00:20:01,600
Where are your security risks 
and, and for instance, manage 

285
00:20:01,600 --> 00:20:03,520
the identities, bring things 
under control. 

286
00:20:03,880 --> 00:20:09,560
And I I think for when we create
agents, then certain aspects 

287
00:20:09,560 --> 00:20:12,200
should be also always be 
considered as a service. 

288
00:20:12,560 --> 00:20:18,680
So it doesn't make sense that 
that decently everyone decides 

289
00:20:18,680 --> 00:20:23,320
about whatever the access the 
agent should have to data. 

290
00:20:25,160 --> 00:20:28,800
I think that that is usually the
the one who who owns the data. 

291
00:20:29,800 --> 00:20:34,040
Should be the one who who 
decides about that access. 

292
00:20:34,040 --> 00:20:36,920
Because if you want to solve the
problem, you may go out to and 

293
00:20:36,920 --> 00:20:40,480
and try to reach out to too 
many, too much data. 

294
00:20:40,760 --> 00:20:44,640
And that in some sense 
multiplies because it's in the 

295
00:20:44,640 --> 00:20:51,400
nature of the of generative AI 
to try to gain access to as much

296
00:20:51,400 --> 00:20:54,640
data as it can. 
So, so I, I think in that sense,

297
00:20:54,640 --> 00:20:58,160
it even multiplies with the sort
of traditional over entitlement 

298
00:20:58,320 --> 00:21:02,800
challenges. 
And so, so I, I would say I, I 

299
00:21:02,800 --> 00:21:09,560
would prefer something which 
goes more into a delivering 

300
00:21:09,560 --> 00:21:15,880
identity, security, etcetera, as
a service into that world of, of

301
00:21:16,200 --> 00:21:21,200
ancient development and ensuring
that that agents, for instance, 

302
00:21:21,480 --> 00:21:25,840
in some way maybe are registered
with the organization, maybe 

303
00:21:25,840 --> 00:21:28,600
even even beyond the 
organization to always 

304
00:21:28,600 --> 00:21:32,200
understand which, which you can 
trust or not. 

305
00:21:32,200 --> 00:21:36,040
So I, I think there's a really 
good conversation where we talk 

306
00:21:36,040 --> 00:21:43,200
about identity for AI, in other 
words, for agents, we also have 

307
00:21:43,200 --> 00:21:45,800
the conversation of AI for 
identity. 

308
00:21:45,800 --> 00:21:50,320
And what we're starting to see 
is a proliferation of basically 

309
00:21:50,320 --> 00:21:55,320
almost every identity tool now 
has 50% more AI. 

310
00:21:55,320 --> 00:21:59,960
But there are actually some 
tools that are bringing AI to 

311
00:21:59,960 --> 00:22:05,080
the forefront for identity. 
I think you're seeing it with 

312
00:22:05,480 --> 00:22:08,360
one of our sponsors that we had 
on the past, the Yamans. 

313
00:22:08,360 --> 00:22:15,320
They have a a chat interface to 
administer your IGA system to be

314
00:22:15,320 --> 00:22:19,560
an end user. 
We have a a recent sponsor on a 

315
00:22:19,560 --> 00:22:24,800
red block where they use AI to 
kind of do that last mile of 

316
00:22:24,800 --> 00:22:27,160
provisioning. 
So rather than opening a ticket,

317
00:22:27,480 --> 00:22:31,560
you train the AI so that it can 
go out and automate that 

318
00:22:31,560 --> 00:22:36,320
provisioning stuff. 
What excites you when you look 

319
00:22:36,320 --> 00:22:41,360
at that this landscape of how AI
is being baked into identity 

320
00:22:41,360 --> 00:22:42,720
products? 
And one more comment that I'll 

321
00:22:42,720 --> 00:22:48,360
make is that I feel like a year 
ago it was like, oh, it can AI 

322
00:22:48,360 --> 00:22:52,760
can make these suggestions about
whether to approve access or how

323
00:22:52,760 --> 00:22:56,040
much access a person could get. 
And I was never excited by that.

324
00:22:56,360 --> 00:22:59,520
But when I you know those two 
examples they just laid out like

325
00:22:59,960 --> 00:23:04,760
that shows me technology that 
just wasn't available in your 

326
00:23:04,760 --> 00:23:06,040
fast. 
Yeah. 

327
00:23:06,520 --> 00:23:12,480
So I think many of the early 
sort of AI for identity type of 

328
00:23:12,480 --> 00:23:17,040
solutions were not overly 
innovative. 

329
00:23:17,640 --> 00:23:23,320
So my, my favorite example was 
whatever Rd. proposals and stuff

330
00:23:23,320 --> 00:23:25,360
like that. 
So everything around, I would 

331
00:23:25,360 --> 00:23:28,520
say Rd. mining, hey, we did it 
with Excel 2 decades ago. 

332
00:23:29,080 --> 00:23:31,720
So that's what was going to 
really, really the, the thing 

333
00:23:31,720 --> 00:23:37,280
which, which which delivered an 
large added value. 

334
00:23:37,560 --> 00:23:41,000
So, so I think we start to see 
new things like, like, like all 

335
00:23:41,000 --> 00:23:45,280
the, the augmentation or 
building, building connectors, 

336
00:23:45,480 --> 00:23:53,480
which can be, can be massively 
simplified by, by AI, different 

337
00:23:53,480 --> 00:23:57,080
types of you access of, you 
know, So when I go back a couple

338
00:23:57,080 --> 00:23:59,560
of years, I think I'm still, for
many organizations, it's still 

339
00:23:59,560 --> 00:24:03,160
one of these tells us that when 
the auditors ask for certain 

340
00:24:03,160 --> 00:24:07,120
information that it takes them a
lot long and it takes a lot of 

341
00:24:07,120 --> 00:24:09,320
work to compile all that 
information. 

342
00:24:09,320 --> 00:24:14,000
AI can do that much faster, put 
together data from different 

343
00:24:14,000 --> 00:24:17,280
sources, deliver the results, 
respond to, to certain 

344
00:24:17,280 --> 00:24:18,640
questions. 
And I think that that's 

345
00:24:18,640 --> 00:24:20,560
something where we see, see a 
benefit. 

346
00:24:20,560 --> 00:24:22,520
I think we also see a lot of 
things. 

347
00:24:22,880 --> 00:24:26,680
So I'm, I'm, for instance, not a
big believer in all these bots 

348
00:24:26,960 --> 00:24:31,040
that then pop up. 
And so a bit like, like a lot of

349
00:24:31,040 --> 00:24:32,800
the box. 
So you know, you're opening 

350
00:24:33,440 --> 00:24:39,000
whatever your, your, your user 
interface and then the, the, it 

351
00:24:39,000 --> 00:24:40,640
pops up and says, Hey, can I 
help you? 

352
00:24:41,280 --> 00:24:46,200
And you shut it down and then 
you click on the next link and 

353
00:24:46,200 --> 00:24:48,040
it comes back and says, Hey, can
I help you? 

354
00:24:48,440 --> 00:24:51,240
Ideally placed very centrally so
that you don't see what you 

355
00:24:51,240 --> 00:24:54,960
really are interested in. 
So I think we need to we are 

356
00:24:54,960 --> 00:24:57,240
just scratching different 
surface in many areas. 

357
00:24:57,600 --> 00:25:02,200
So I would envision that that 
AAI understands when I need 

358
00:25:02,200 --> 00:25:05,040
help. 
So what when I'm stuck when, 

359
00:25:05,040 --> 00:25:08,240
when the way I'm using a tool is
changing because I'm obviously 

360
00:25:08,240 --> 00:25:12,840
searching for whatever menu, I'm
obviously searching for 

361
00:25:12,840 --> 00:25:15,280
something. 
I am slower than I'm usually 

362
00:25:15,680 --> 00:25:20,120
then then AI may may understand,
OK, this is Martin's stock. 

363
00:25:20,520 --> 00:25:24,000
This is he's stuck in that area.
And then it might might start 

364
00:25:24,240 --> 00:25:28,640
delivering me valuable hints in 
the context of what I'm 

365
00:25:28,640 --> 00:25:32,120
currently doing. 
Sounds a little bit weird and 

366
00:25:32,120 --> 00:25:36,320
and a bit of has too much 
supervision. 

367
00:25:36,320 --> 00:25:41,360
But you know, when, when, when I
look at the, the my, my car, 

368
00:25:43,440 --> 00:25:48,480
that that car can would 
probably, I never tested it, at 

369
00:25:48,480 --> 00:25:52,640
least it, it's ass. 
It would do an immerge stop if I

370
00:25:52,800 --> 00:25:58,920
fall, if, if I fall, fall to 
sleep and don't sort of don't 

371
00:25:58,920 --> 00:26:01,880
react. 
So, so that car is constantly 

372
00:26:01,880 --> 00:26:04,720
watching me. 
So we, we have it in, in our 

373
00:26:04,720 --> 00:26:07,440
everyday life. 
Why should we do it in software?

374
00:26:07,440 --> 00:26:10,200
And it's probably beyond, beyond
identity, but it also relates 

375
00:26:10,200 --> 00:26:14,880
to, to the sort of the UX 
improvements we see overall. 

376
00:26:14,880 --> 00:26:17,760
I think we see some, some really
interesting stuff here, which 

377
00:26:17,800 --> 00:26:21,440
which is helpful. 
As I've said, application 

378
00:26:21,440 --> 00:26:25,800
onboarding, one of these huge 
challenges we, we are seeing 

379
00:26:26,840 --> 00:26:29,560
that's where AI can be super, 
super helpful. 

380
00:26:31,640 --> 00:26:35,160
I think also AI can help us a 
lot in, you know, one of the 

381
00:26:35,160 --> 00:26:37,840
things I've said to a couple of 
vendors when they came up with 

382
00:26:37,840 --> 00:26:41,160
their first, oh, we have this AI
thing and it helps you 

383
00:26:41,160 --> 00:26:44,400
understanding which entitlements
you have and where you're 

384
00:26:44,400 --> 00:26:47,360
whatever over entitlements are, 
etcetera. 

385
00:26:47,680 --> 00:26:51,080
And I said, you know, AIAI lives
from data. 

386
00:26:51,520 --> 00:26:56,000
So why, why don't you look at 
all the usage data and use it 

387
00:26:56,000 --> 00:27:00,200
for instance, to tell me which 
90% of the entitlements the 

388
00:27:00,200 --> 00:27:05,600
users have are never used. 
That would be a real benefit 

389
00:27:05,600 --> 00:27:12,320
because then you can reduce the 
the the number of of or can 

390
00:27:12,400 --> 00:27:16,560
passively you reduce your level 
of over entitlements very 

391
00:27:16,560 --> 00:27:19,240
quickly. 
That would be a huge benefit 

392
00:27:19,240 --> 00:27:22,720
from a, from a security and 
governance perspective and maybe

393
00:27:22,720 --> 00:27:28,240
even understand when someone 
will need certain entitlements 

394
00:27:28,240 --> 00:27:34,840
that could be more sort of time 
or sort of based on other 

395
00:27:34,840 --> 00:27:39,720
triggers like whatever the 
finance department needs certain

396
00:27:39,720 --> 00:27:44,480
specific entitlements during the
around the end of the fiscal 

397
00:27:44,480 --> 00:27:48,960
year because they do certain 
things they only do once a year.

398
00:27:49,720 --> 00:27:54,360
Same holds true when you're in 
factory and for, for, for the 

399
00:27:54,360 --> 00:27:58,000
machines, the, the suppliers 
come in and do all the software 

400
00:27:58,000 --> 00:28:00,520
updates etcetera. 
During the, the whatever two or 

401
00:28:00,520 --> 00:28:04,120
three-week summer break. 
Then you have a defined period 

402
00:28:04,120 --> 00:28:08,520
where things happen or 
maintenance periods in, in, in 

403
00:28:08,520 --> 00:28:10,680
a, in a, in a data centre, all 
that stuff. 

404
00:28:10,880 --> 00:28:15,480
They are well defined. 
But it also could be that again,

405
00:28:15,880 --> 00:28:20,520
clearly a bit scary, but maybe 
AI understands what will be the 

406
00:28:20,520 --> 00:28:23,400
next thing you will do because 
you did it always the same way. 

407
00:28:23,840 --> 00:28:26,520
It's, it's a bit, a bit again, 
going back to my car. 

408
00:28:26,920 --> 00:28:34,360
My car predicts what would be 
probably my, my next target for.

409
00:28:35,000 --> 00:28:39,040
So for the, for the GPS, it 
predicts, OK, you're probably 

410
00:28:39,040 --> 00:28:42,600
will go there next because it 
knows where I'm driving. 

411
00:28:43,080 --> 00:28:47,560
So I whatever at certain times 
in the week I attempt to, to 

412
00:28:47,560 --> 00:28:51,560
pick up my daughter or bring her
back to her to her flat. 

413
00:28:51,560 --> 00:28:54,440
And that it knows, OK, most 
likely Martin will drive there. 

414
00:28:54,440 --> 00:28:57,840
And when he's there, he most 
likely will drive back to his 

415
00:28:57,840 --> 00:28:59,840
home. 
So the same we can do in IT. 

416
00:28:59,960 --> 00:29:03,080
Also, we have probably way, way 
more indicators because we have 

417
00:29:03,080 --> 00:29:06,200
our outlook or other calendar 
and all that information we 

418
00:29:06,200 --> 00:29:09,960
could use. 
And then we could provide access

419
00:29:10,160 --> 00:29:13,640
just in time. 
We, we just do it sort of the, 

420
00:29:13,640 --> 00:29:21,160
the millisecond ahead of of when
it's needed and we remove it 

421
00:29:21,640 --> 00:29:25,760
when the action is done. 
That could be a playing field 

422
00:29:25,760 --> 00:29:29,840
for AI. 
Yeah, I agree. 

423
00:29:29,840 --> 00:29:35,200
That's where AI where you give 
tremendous value, it's because I

424
00:29:35,200 --> 00:29:41,720
think the zero standing 
privileges seems unachievable 

425
00:29:41,720 --> 00:29:44,280
without something like AI that 
can scale. 

426
00:29:44,680 --> 00:29:51,160
I think for me, where AI really 
revolutionizes identities when 

427
00:29:51,160 --> 00:29:54,000
they can make decisions for 
people. 

428
00:29:54,000 --> 00:29:58,880
So we've spent the last 10 years
complaining about access reviews

429
00:29:58,880 --> 00:30:01,920
and we give the people too much 
to review it. 

430
00:30:02,080 --> 00:30:04,720
And then it's like, how do we 
get away from rubber stamping? 

431
00:30:04,720 --> 00:30:08,160
And and a lot of it was like, 
OK, let's just send them the 

432
00:30:08,160 --> 00:30:12,000
priority stuff. 
So that delegated out, let's do 

433
00:30:12,000 --> 00:30:14,120
all these things, but. 
But I have this. 

434
00:30:14,200 --> 00:30:18,040
Letting AI decide AAI, we don't 
have a good idea. 

435
00:30:18,720 --> 00:30:22,360
We don't need AI for getting rid
of accessory recertifications. 

436
00:30:23,560 --> 00:30:26,960
We, we can do it much simpler. 
You know, the, the easiest way 

437
00:30:26,960 --> 00:30:30,720
is that we, we trust say, OK, 
you have time limited access. 

438
00:30:31,000 --> 00:30:35,520
So if you're in the well for 
recertification, 6 is 6 months 

439
00:30:35,520 --> 00:30:40,200
only give access for up to six 
months and you're done with 

440
00:30:40,200 --> 00:30:42,760
their own little recertification
stuff. 

441
00:30:42,840 --> 00:30:49,040
You probably will give give much
less entitlement. 

442
00:30:49,600 --> 00:30:52,720
So a lot of things would be 
solved, but that's, that's again

443
00:30:52,720 --> 00:30:58,080
a different theme. 
So, so I say, but but yes, AI 

444
00:30:58,080 --> 00:31:00,560
can help us to, to fix some of 
the problems. 

445
00:31:00,560 --> 00:31:03,880
But we also should be like like 
this recertification, we also 

446
00:31:03,880 --> 00:31:11,240
should be careful of do we cure 
the symptoms or do we address 

447
00:31:11,240 --> 00:31:14,720
the cause. 
And you know for roles for 

448
00:31:14,720 --> 00:31:18,600
recertification etcetera, cure 
the symptoms might be helpful. 

449
00:31:18,600 --> 00:31:22,560
But I think the industry would 
be also well advised to look at 

450
00:31:22,560 --> 00:31:27,040
what is the cause of the problem
and how do we really address it 

451
00:31:27,760 --> 00:31:32,400
at that level. 
Yeah, and I use the example of 

452
00:31:32,400 --> 00:31:34,640
recertification. 
The other example I was going to

453
00:31:34,640 --> 00:31:39,520
use was authentications, you 
know, having AI play a greater 

454
00:31:39,520 --> 00:31:44,280
role in identifying the person 
on the way and making the 

455
00:31:44,280 --> 00:31:48,360
decision that it is the person 
or it's not the person. 

456
00:31:49,640 --> 00:31:54,320
I think ultimately it needs to 
trace back that if needed, you 

457
00:31:54,320 --> 00:31:58,160
can see what the decision was 
based on what were the what was 

458
00:31:58,160 --> 00:32:02,920
the basis for alliance, you 
know, approving someone to have 

459
00:32:02,920 --> 00:32:06,880
access or giving or 
authenticating an account, an 

460
00:32:06,880 --> 00:32:11,600
account or making that access 
review decision if it's say a 

461
00:32:11,600 --> 00:32:16,320
compliance driven process and 
you just can't get around doing 

462
00:32:16,320 --> 00:32:19,640
it for now. 
But I do think AI is going to 

463
00:32:19,640 --> 00:32:25,720
have to provide the paper trail.
But you know, overall as I think

464
00:32:25,720 --> 00:32:31,560
about AI for identity, I think 
it's going to continue to be 

465
00:32:31,560 --> 00:32:33,920
important. 
I think it's like you mentioned 

466
00:32:33,920 --> 00:32:37,560
kind of within that framework of
non human identities. 

467
00:32:37,560 --> 00:32:43,000
There's this whole space now of 
software solutions focusing on 

468
00:32:43,000 --> 00:32:47,680
non human. 
There is, it's just a number of 

469
00:32:47,680 --> 00:32:52,840
spaces or what should I call it,
like sub sectors within identity

470
00:32:53,720 --> 00:32:57,200
that keeps popping up. 
And it's like new acronyms like 

471
00:32:57,280 --> 00:33:02,640
IVIP, which is I'm not 
discounting the importance or 

472
00:33:03,680 --> 00:33:06,280
how cool these different 
technologies are, but as a 

473
00:33:06,280 --> 00:33:09,800
practitioner, like how am I 
supposed to keep track of all 

474
00:33:09,800 --> 00:33:13,680
this? 
IVIP, non human identity, Kim, 

475
00:33:14,520 --> 00:33:21,800
ISPMITDR, you name it. 
How do we as practitioners 

476
00:33:22,520 --> 00:33:27,680
identify which of these is going
to be ones that we need to pay 

477
00:33:27,680 --> 00:33:29,760
attention to that we need to 
invest in? 

478
00:33:29,960 --> 00:33:34,880
Or what are the ones that we 
should wait a little bit because

479
00:33:34,880 --> 00:33:38,960
we, we still have the 
disciplines like IGA access 

480
00:33:38,960 --> 00:33:41,200
management or privilege access 
management. 

481
00:33:41,480 --> 00:33:44,440
But eventually organizations get
to the point where it's like, 

482
00:33:44,720 --> 00:33:47,440
OK, we're, we're, we're solid 
with those things. 

483
00:33:47,440 --> 00:33:50,800
We, we've gotten them too much 
to the point where it's like, 

484
00:33:50,960 --> 00:33:55,560
yes, we do enhancements. 
Yes, we do add, change, remove 

485
00:33:55,560 --> 00:33:58,360
as needed, but we're ready to 
take that next level. 

486
00:34:00,520 --> 00:34:04,960
And you know, how do, where do 
people invest? 

487
00:34:04,960 --> 00:34:06,960
What is the? 
Yeah, What's your framework? 

488
00:34:07,600 --> 00:34:09,400
Yeah. 
So, so, so the framework we are 

489
00:34:09,400 --> 00:34:12,960
propagating for for many years 
is the identity fabric. 

490
00:34:12,960 --> 00:34:18,560
I think we came up with this 
some 7-8 years ago at least. 

491
00:34:18,800 --> 00:34:22,480
And and it's increasingly 
popular also right now used by a

492
00:34:22,480 --> 00:34:25,120
lot of auto parties, a lot of 
vendors, some other analyst 

493
00:34:25,120 --> 00:34:28,400
firms, etcetera. 
And I think the identity fabric 

494
00:34:28,400 --> 00:34:33,639
is very helpful for, for that, 
because with the identity fabric

495
00:34:33,639 --> 00:34:37,159
approach, you, you can think 
about, you have a sort of a 

496
00:34:37,159 --> 00:34:40,760
capability based approach. 
So you don't start with the 

497
00:34:40,760 --> 00:34:43,199
tool, you start with the 
capability. 

498
00:34:43,199 --> 00:34:46,840
So which are the capabilities 
you you need for certain use 

499
00:34:46,840 --> 00:34:50,639
cases? 
And then you can look at sort of

500
00:34:50,760 --> 00:34:53,000
do I do you already have these 
capabilities? 

501
00:34:54,880 --> 00:34:58,480
You can prioritise capabilities 
and then you can think about 

502
00:34:58,480 --> 00:35:02,480
which are the services where I 
put together certain 

503
00:35:02,480 --> 00:35:06,600
capabilities and then you can 
think about the tools that 

504
00:35:06,800 --> 00:35:08,840
factually delivered that 
service. 

505
00:35:09,280 --> 00:35:13,360
And I think we we need to be 
very careful with this. 

506
00:35:14,440 --> 00:35:16,040
We have a problem, we need a 
tool. 

507
00:35:17,400 --> 00:35:20,080
It doesn't make that much sense.
I think what we should do is 

508
00:35:20,080 --> 00:35:25,440
think about what are the 
capabilities that will be added 

509
00:35:25,440 --> 00:35:31,440
by sort of new technologies that
already helps us to understand. 

510
00:35:32,440 --> 00:35:35,440
I would say for with a little 
bit of of good human sense, 

511
00:35:35,440 --> 00:35:42,400
whether this is a something 
which is likely to exist as a 

512
00:35:42,600 --> 00:35:48,440
separate tool category over the 
next years and maybe decades, or

513
00:35:48,440 --> 00:35:52,440
whether it's something which 
most likely will converge into 

514
00:35:52,440 --> 00:35:56,800
other categories, always other 
evolutions. 

515
00:35:56,800 --> 00:36:00,880
So, so I take Keem and, and what
we call nowadays non human 

516
00:36:00,880 --> 00:36:04,960
identity management. 
A lot of those Keem in some 

517
00:36:04,960 --> 00:36:09,800
sense is non human access and 
the other is non human identity.

518
00:36:09,800 --> 00:36:12,960
And I think there's a logic that
things like that converge to to 

519
00:36:12,960 --> 00:36:16,080
an extent see how some 
convergence to to Pam and other 

520
00:36:16,080 --> 00:36:19,080
things. 
I think for I whip, honestly, I 

521
00:36:19,080 --> 00:36:24,800
whip for me is, is, is a bit of 
a added capability to access 

522
00:36:24,800 --> 00:36:29,440
governance and, and I think the 
first question is you should ask

523
00:36:29,440 --> 00:36:35,240
yourself that goes beyond the 
capabilities is why do I need 

524
00:36:35,240 --> 00:36:37,920
it? 
So, so you may say I need it, 

525
00:36:37,920 --> 00:36:40,600
but the question why is much 
more interesting when we look at

526
00:36:40,600 --> 00:36:43,760
iweb because you don't have 
sufficient insight into your 

527
00:36:43,760 --> 00:36:48,640
into your entitlements. 
In a perfect world of access 

528
00:36:48,640 --> 00:36:52,000
governance and IGA, you would 
have that information. 

529
00:36:52,440 --> 00:36:57,000
So it probably also means that 
you have challenges in your IGA 

530
00:36:57,440 --> 00:37:02,600
program and you need to think 
about, do I need Iowa 

531
00:37:02,600 --> 00:37:07,080
temporarily to overcome some of 
these things to be able to to 

532
00:37:07,080 --> 00:37:11,640
have some insights? 
Or is it that that maybe this is

533
00:37:11,920 --> 00:37:14,960
sort of my next evolutionary 
step where I wait for my IGA 

534
00:37:14,960 --> 00:37:18,520
vendor to edit because there are
some edit functions I have. 

535
00:37:18,880 --> 00:37:22,160
Or is it that I better go back 
to my IGA program and think how 

536
00:37:22,160 --> 00:37:27,760
I fixed the cost to to really 
have all the publications on on 

537
00:37:27,760 --> 00:37:30,120
board, etcetera. 
So what can I do here? 

538
00:37:30,840 --> 00:37:34,440
Because I would be at the end of
the day, sort of deliver 

539
00:37:34,440 --> 00:37:38,680
something you should have with 
a, it's a good IGA program. 

540
00:37:39,240 --> 00:37:43,040
A lot of what I've promises to 
deliver should be there already.

541
00:37:43,600 --> 00:37:46,720
And so I think the capability 
based approach helps you. 

542
00:37:46,720 --> 00:37:49,640
And then you also, if you take 
this broader perspective, as in 

543
00:37:49,640 --> 00:37:52,480
the fabric, you also have, have 
a better understanding of these 

544
00:37:52,480 --> 00:37:57,440
are the different bits and 
pieces that that may be lacking.

545
00:37:57,560 --> 00:38:00,800
And you can prioritize it 
because no organization can 

546
00:38:00,800 --> 00:38:05,800
handle to, to, to do all these 
projects in peril to add more 

547
00:38:05,800 --> 00:38:08,640
and more tools. 
And I don't want identity to, to

548
00:38:08,640 --> 00:38:11,680
end up in the state of today's 
cybersecurity where most 

549
00:38:11,680 --> 00:38:15,280
organisations have far too many 
cybersecurity tools and still 

550
00:38:15,440 --> 00:38:19,920
far too many gaps. 
So without a, a concept behind, 

551
00:38:20,200 --> 00:38:23,760
we will end up in a similar 
scenario. 

552
00:38:24,400 --> 00:38:28,440
And and then also, I think it 
makes a lot of sense to to be to

553
00:38:28,440 --> 00:38:31,800
look at one of one of this is 
marketing or analyst type. 

554
00:38:32,520 --> 00:38:36,320
Oh, clearly it's cool for an 
analyst to bring up a new 

555
00:38:36,320 --> 00:38:41,720
category of tools that the 
analyst hasn't wended, but is it

556
00:38:41,720 --> 00:38:45,000
really helpful to the end users?
Probably not. 

557
00:38:46,240 --> 00:38:49,080
But you've bundled something 
there about having too many 

558
00:38:49,080 --> 00:38:53,840
cyber security tools. 
And let me just speak from my 

559
00:38:53,840 --> 00:38:58,400
experience. 
So I've been in IT identity for 

560
00:38:58,560 --> 00:39:02,320
over 20 years, 20 / 25 years. 
I don't want to date myself too 

561
00:39:02,320 --> 00:39:06,040
much, but all in the United 
States. 

562
00:39:06,320 --> 00:39:09,720
And so I remember working on 
projects called vendor 

563
00:39:09,720 --> 00:39:12,840
rationalization, right. 
So you, you take all the IT 

564
00:39:12,880 --> 00:39:15,560
products that you're using 
across the enterprise and you 

565
00:39:15,560 --> 00:39:20,760
look for, hey, we have 7 
customer relationship management

566
00:39:20,760 --> 00:39:25,440
systems and we only need one. 
So let's just pick one. 

567
00:39:25,440 --> 00:39:28,480
And even these others might be 
better in something. 

568
00:39:28,480 --> 00:39:33,040
We're just going, if this one 
does something, we're just going

569
00:39:33,040 --> 00:39:36,160
to do that. 
So that's, I feel like that's 

570
00:39:36,160 --> 00:39:41,880
AUS approach, which is 
minimizing vendors or one throat

571
00:39:41,880 --> 00:39:45,280
to choke or however you want to 
term term it. 

572
00:39:45,840 --> 00:39:49,400
Whereas what you've been talking
about is identity fabric, which 

573
00:39:49,400 --> 00:39:52,880
I love that concept. 
I love the idea that you can 

574
00:39:52,880 --> 00:39:58,080
take some kind of technology 
that is maybe more innovative, 

575
00:39:58,320 --> 00:40:00,960
bring it into the environment, 
it becomes part of the 

576
00:40:00,960 --> 00:40:05,640
environment and you can connect 
it into the central services, 

577
00:40:06,040 --> 00:40:09,400
potentially leveraging it. 
Yeah, but it's not. 

578
00:40:09,400 --> 00:40:12,880
Contributory dancing or is that?
No, I think, I don't think so. 

579
00:40:12,880 --> 00:40:17,680
I, I think, I also don't think 
that it's contradictory to when 

580
00:40:17,680 --> 00:40:20,520
rationalist rationalization, 
because when you look at the 

581
00:40:20,520 --> 00:40:24,680
capabilities and, and you map, 
map it down to the tools you may

582
00:40:24,680 --> 00:40:29,040
already have in place. 
So that the first thing is you, 

583
00:40:29,080 --> 00:40:33,560
you may, when you, when you look
for a capability and say, OK, 

584
00:40:33,560 --> 00:40:36,200
there's something new. 
You, you, you may understand 

585
00:40:36,200 --> 00:40:38,760
this February concept. 
This capability is already 

586
00:40:38,760 --> 00:40:42,760
available in some form. 
It might be not the perfect 

587
00:40:42,760 --> 00:40:44,240
implementation, but you may have
it. 

588
00:40:44,240 --> 00:40:47,120
And then you already have 
something where you say, OK, 

589
00:40:47,120 --> 00:40:50,880
then I can use that capability. 
The other thing is if you feel 

590
00:40:50,880 --> 00:40:54,080
and start analysing it, you see 
that that same capability is 

591
00:40:54,080 --> 00:40:58,840
delivered by multiple solutions.
Then you can use exactly this 

592
00:40:58,840 --> 00:41:02,960
approach to start your 
rationalization and think about 

593
00:41:03,360 --> 00:41:05,320
does it make sense to to reduce 
it. 

594
00:41:05,320 --> 00:41:08,320
I think this is always a balance
that sometimes the the cost of 

595
00:41:08,320 --> 00:41:11,920
rationalization is higher than 
the benefit of rationalization. 

596
00:41:12,440 --> 00:41:15,120
Again, something to to think 
about carefully, but it also 

597
00:41:15,120 --> 00:41:18,120
helps you to understand where, 
where, where is the potential 

598
00:41:18,120 --> 00:41:21,040
for rationalization. 
When you look at your existing 

599
00:41:21,400 --> 00:41:23,040
infrastructure, What do you 
already have? 

600
00:41:23,040 --> 00:41:27,480
Which capabilities do you have? 
Can I not use these same 

601
00:41:27,480 --> 00:41:32,120
capabilities for the other use 
case, be it from the same 

602
00:41:32,120 --> 00:41:35,040
instance or a different instance
of the same tool? 

603
00:41:35,720 --> 00:41:39,120
But the fabric, I think fits 
very well to that because it 

604
00:41:39,200 --> 00:41:43,080
needs are it gives you the 
flexibility that the part is. 

605
00:41:43,080 --> 00:41:46,400
I think that the main thing is 
really this understanding of, I 

606
00:41:46,400 --> 00:41:50,120
take a broader perspective and 
this is nothing which takes you 

607
00:41:50,120 --> 00:41:52,880
months or years. 
You can't do this very, very 

608
00:41:52,880 --> 00:41:56,080
fast. 
And then you can understand what

609
00:41:56,080 --> 00:42:02,080
is, where's my redundancy, 
redundancy or where are my 

610
00:42:02,080 --> 00:42:04,880
redundancies? 
Where are my gaps? 

611
00:42:05,880 --> 00:42:07,720
Are these gaps of relevance or 
not? 

612
00:42:08,000 --> 00:42:11,040
You know, you don't need 
everything in that in identity 

613
00:42:11,040 --> 00:42:15,040
management, you and, and the 
other element is this what we 

614
00:42:15,040 --> 00:42:17,800
frequently commonly uses our 
reference architecture, which 

615
00:42:17,800 --> 00:42:21,720
lists the different building 
blocks and bringing these things

616
00:42:21,720 --> 00:42:25,240
together helps you to 
understand, OK, this, this is 

617
00:42:25,720 --> 00:42:28,000
these are all the elements that 
you made and end up saying, OK, 

618
00:42:28,000 --> 00:42:29,880
I have all the elements in in 
there. 

619
00:42:29,960 --> 00:42:32,680
So if you have a consumer 
identity management if and an 

620
00:42:32,680 --> 00:42:36,520
employee or workforce identity 
management, you basically have 

621
00:42:36,520 --> 00:42:41,000
all elements for partner 
identity management already 

622
00:42:41,000 --> 00:42:43,120
available. 
So you can ask yourself the 

623
00:42:43,120 --> 00:42:45,400
question, does it make sense to 
add another solution? 

624
00:42:45,920 --> 00:42:48,520
Is it maybe even that that my 
access management piece can 

625
00:42:48,520 --> 00:42:51,280
serve those customers and 
employees? 

626
00:42:51,720 --> 00:42:56,280
But the the B to B part always 
would be sometimes closer to the

627
00:42:56,280 --> 00:42:59,560
consumer, sometimes closer to 
the to the workforce, but you 

628
00:42:59,560 --> 00:43:03,240
would have everything as a 
capability already there. 

629
00:43:03,240 --> 00:43:06,360
And then you can think about, 
does it make sense? 

630
00:43:06,360 --> 00:43:11,240
Is there a benefit in adding 
another tool if you have certain

631
00:43:11,240 --> 00:43:15,720
elements of visibility, Is there
a benefit of adding another 

632
00:43:15,720 --> 00:43:19,160
tool? 
Or is it maybe even that you 

633
00:43:19,160 --> 00:43:22,440
say, I can't rationalize because
I have already too many 

634
00:43:22,440 --> 00:43:25,520
overlaps. 
And the, the point, the identity

635
00:43:25,520 --> 00:43:28,920
fabric really the, the, the 
starting point was especially 

636
00:43:29,480 --> 00:43:34,360
exactly in these these days 
where beyond workforce identity,

637
00:43:34,360 --> 00:43:37,720
we saw consumer identity 
emerging and then we saw the B2B

638
00:43:37,720 --> 00:43:40,800
stuff. 
And my thinking was, hey, it 

639
00:43:40,800 --> 00:43:45,280
doesn't make sense to have a ton
of identity silos over time. 

640
00:43:46,040 --> 00:43:49,200
And this is exactly this 
rationalisation thing which was 

641
00:43:49,680 --> 00:43:51,960
therefore I would say from the 
very beginning in the thinking 

642
00:43:51,960 --> 00:43:54,440
of the of the identity fabric 
all. 

643
00:43:56,120 --> 00:43:59,000
Right. 
I, I think with the, the fabric 

644
00:43:59,000 --> 00:44:03,320
too, you can have the 
coexistence of multiple 

645
00:44:03,320 --> 00:44:07,360
generations of technology and 
not feel like, hey, every time 

646
00:44:08,040 --> 00:44:11,360
you want to add some new 
capabilities like ripping off 

647
00:44:11,360 --> 00:44:17,160
the Band-Aid and starting with a
full migration project, that was

648
00:44:17,160 --> 00:44:20,560
always one of the benefits that 
I saw in the fabric. 

649
00:44:21,600 --> 00:44:25,120
I just wanted to ask you like on
those spaces that we talked 

650
00:44:25,120 --> 00:44:28,800
about, are there any of that you
feel like people need to be 

651
00:44:28,800 --> 00:44:33,680
playing really close attention 
to like IVIP, which is identity 

652
00:44:33,680 --> 00:44:36,520
visibility and Pelagist 
platforms? 

653
00:44:37,280 --> 00:44:42,200
So we had a sponsor on recently 
Nexus, who's in that space 

654
00:44:43,240 --> 00:44:48,480
ITDRISPM. 
We have we've had Silver Ford in

655
00:44:48,480 --> 00:44:51,520
the on the past. 
There's feel like compelling 

656
00:44:51,520 --> 00:44:55,120
solutions. 
Are there any that kind of jump 

657
00:44:55,120 --> 00:44:56,960
off? 
And I'm not talking about like 

658
00:44:56,960 --> 00:45:01,440
vendors, but are any of these 
spaces ones that you feel like 

659
00:45:02,880 --> 00:45:05,360
organizations ought to be taking
a close look at now? 

660
00:45:05,640 --> 00:45:10,120
Yeah, I think that the most 
important area clearly is 

661
00:45:10,120 --> 00:45:16,080
everything around is workloaded 
entities and AI identity or a 

662
00:45:16,080 --> 00:45:19,680
identity as I then to call it. 
So this is the section of AI and

663
00:45:19,680 --> 00:45:23,520
identity. 
I think this is this is the the 

664
00:45:23,560 --> 00:45:27,560
the most relevant field of all 
of these. 

665
00:45:28,880 --> 00:45:31,560
And that that automatically 
brings in a certain level of 

666
00:45:31,560 --> 00:45:35,480
ITDR for instance. 
So you can handle that the, this

667
00:45:35,480 --> 00:45:40,320
huge amount of of sort of new, 
new or naturally new identity 

668
00:45:40,320 --> 00:45:45,400
types without a certain degree 
of automation and detection 

669
00:45:45,400 --> 00:45:48,280
response. 
So, so you need these 

670
00:45:48,280 --> 00:45:53,280
capabilities there. 
But I, I think from, from, from 

671
00:45:53,280 --> 00:45:56,640
the risk and, and complexity 
perspective, I probably would, 

672
00:45:56,920 --> 00:46:01,400
would put my focus on these. 
And I, I would say, you know, 

673
00:46:01,400 --> 00:46:05,000
when you look at the EDI we've 
enters, most of them are in a, 

674
00:46:05,000 --> 00:46:08,400
in a sense or many of them have 
a have their roots in the access

675
00:46:08,400 --> 00:46:11,080
governance space. 
So it's an innovation, I would 

676
00:46:11,080 --> 00:46:15,680
say, plus a new password mainly 
in an existing space where it's 

677
00:46:15,680 --> 00:46:18,440
about continuous improvement. 
And yes, there might be a need 

678
00:46:18,440 --> 00:46:22,360
for these capabilities. 
The same I think holds true for 

679
00:46:22,360 --> 00:46:25,520
ITDR also with the relationship 
clearly to XDR. 

680
00:46:26,400 --> 00:46:31,240
The, the, the biggest really new
challenge, untackled challenge 

681
00:46:31,280 --> 00:46:34,920
in that sense clearly from my 
perspective is workload 

682
00:46:34,920 --> 00:46:40,400
identities and JDKI identities. 
And if you have anything in 

683
00:46:40,400 --> 00:46:45,160
hardware that has identities 
like industrial, IoT and 

684
00:46:45,160 --> 00:46:49,320
traditional OT, this is also a 
huge field where things can go 

685
00:46:49,320 --> 00:46:51,800
horribly wrong. 
So you should you should put 

686
00:46:51,800 --> 00:46:55,080
your focus on that. 
Yeah, for sure. 

687
00:46:55,640 --> 00:46:59,920
So all these topics that we 
talked about today are ones that

688
00:46:59,920 --> 00:47:03,720
are going to get a lot of 
attention at the EIC, which is 

689
00:47:03,720 --> 00:47:06,400
coming up in May in Berlin, 
Germany. 

690
00:47:06,640 --> 00:47:08,520
I'll be there. 
Jeff will be there. 

691
00:47:09,960 --> 00:47:12,680
Martin, tell us a little bit 
about what to expect. 

692
00:47:12,680 --> 00:47:16,160
Is there going to be anything 
different in this year's EIC 

693
00:47:16,160 --> 00:47:21,920
than in years past? 
So, so I think EIC the, the, 

694
00:47:21,920 --> 00:47:25,000
the, the concepts will remain 
the same. 

695
00:47:25,000 --> 00:47:29,240
So we have a lot of tracks, 
keynotes on the first afternoon,

696
00:47:29,240 --> 00:47:32,400
workshops on the 1st morning, 
the morning keynotes, evening 

697
00:47:32,400 --> 00:47:37,960
keynotes, a lot of interaction. 
I think a lot of conversations 

698
00:47:37,960 --> 00:47:41,640
as usual on the floor where 
people meet and discuss and 

699
00:47:42,000 --> 00:47:45,920
exchange. 
And we also will have what I 

700
00:47:45,920 --> 00:47:49,840
know again, our food trucks 
outside and so for the breaks, 

701
00:47:51,080 --> 00:47:54,320
all that stuff. 
Topic wise, I think we've 

702
00:47:54,320 --> 00:47:58,200
touched several of these topics.
A identity will be very 

703
00:47:58,200 --> 00:48:02,720
important. 
Regular identities will be very 

704
00:48:02,720 --> 00:48:06,760
important. 
I think also other, other 

705
00:48:06,760 --> 00:48:09,760
evolutions will be important. 
The identity fabric will play an

706
00:48:09,760 --> 00:48:12,840
important role. 
We will again look at the 

707
00:48:12,840 --> 00:48:15,960
decentralized identity stuff 
where a lot of things are going 

708
00:48:15,960 --> 00:48:18,480
on. 
So the EUDI wallet is sort of 

709
00:48:18,480 --> 00:48:21,200
coming closer. 
We have the Apple Wallet and the

710
00:48:21,200 --> 00:48:25,200
Apple ID stuff and and other 
initiatives and, and it's 

711
00:48:25,200 --> 00:48:28,080
clearly about and also 
understanding how does display 

712
00:48:28,080 --> 00:48:31,520
into does display into the 
broader identity field. 

713
00:48:32,080 --> 00:48:34,840
We will look at some some of the
other kind of more consumer 

714
00:48:34,840 --> 00:48:37,480
identity related topics like 
like content. 

715
00:48:37,920 --> 00:48:41,480
So we are preparing, I believe, 
a very, very interesting keynote

716
00:48:41,480 --> 00:48:46,080
section around that with some, 
some really, really smart people

717
00:48:46,080 --> 00:48:49,680
discussing about what could be 
the future of concert because no

718
00:48:49,680 --> 00:48:52,360
one likes the cookie concert 
stuff. 

719
00:48:52,560 --> 00:48:55,680
So it's, it's really annoying. 
So we need to figure out better 

720
00:48:55,680 --> 00:49:01,000
ways to do that. 
And, and so, so I think that 

721
00:49:01,000 --> 00:49:03,080
will be also be a scene. 
Might we probably also have a 

722
00:49:03,080 --> 00:49:06,760
look because in this EIC term, 
there's also this cloud element.

723
00:49:07,040 --> 00:49:10,400
I think the, the sovereign cloud
discussion clearly is something 

724
00:49:10,400 --> 00:49:13,480
which is important especially 
for European conference. 

725
00:49:14,160 --> 00:49:17,640
But when you look at trust, I 
think today's announcement of 

726
00:49:17,640 --> 00:49:21,640
AWS for sovereign clouds where 
they will spend billions again, 

727
00:49:22,480 --> 00:49:25,080
it means it's relevant for 
everyone. 

728
00:49:25,720 --> 00:49:31,240
And so, so we will see I think 
have a very broad set of themes 

729
00:49:31,240 --> 00:49:37,520
again, we will discuss we, we 
will be again fully hybrid. 

730
00:49:37,520 --> 00:49:42,920
So sessions will be available on
site app, but also you can join 

731
00:49:42,920 --> 00:49:47,280
virtually, which I think a lot 
of people really, really 

732
00:49:47,280 --> 00:49:50,240
appreciate sometimes because 
they would ever have to break 

733
00:49:51,280 --> 00:49:53,640
to, to do a call sometimes in 
the morning at the hotel and 

734
00:49:53,640 --> 00:49:57,160
then watch some sessions 
remotely while they then move to

735
00:49:57,160 --> 00:50:00,040
the when you later on. 
All that stuff will be the same 

736
00:50:00,600 --> 00:50:04,440
food hopefully also will be as 
good as at all the other 

737
00:50:04,440 --> 00:50:10,080
conferences we we were running. 
Hopefully the weather is good. 

738
00:50:11,440 --> 00:50:16,960
I mean, so my experience from 
attending last year was the 

739
00:50:16,960 --> 00:50:20,880
keynotes were fantastic. 
I mean your keynote, I'm not 

740
00:50:20,880 --> 00:50:24,120
just saying that because you're 
here, but your keynote was 

741
00:50:24,120 --> 00:50:26,040
really good on their dandy 
fabric. 

742
00:50:26,880 --> 00:50:32,880
It really got me, I think again 
as like I think I have kind of a

743
00:50:33,360 --> 00:50:36,600
American centric view sometimes,
right? 

744
00:50:36,600 --> 00:50:40,520
And you know, maybe with the way
we talked about it today, I'm, 

745
00:50:40,600 --> 00:50:44,440
I'm softening on that and I feel
like maybe it's not so much an 

746
00:50:44,440 --> 00:50:51,200
American centric view in terms 
of product or, you know, picking

747
00:50:51,200 --> 00:50:57,200
a, picking a solution versus 
being comfortable with multiple 

748
00:50:57,200 --> 00:51:00,280
solutions in the enterprise. 
So the vendor rationalization 

749
00:51:00,280 --> 00:51:05,080
piece, regardless the the I, I 
felt like that really got the 

750
00:51:05,080 --> 00:51:07,600
wheels turning. 
A lot of the sessions as well. 

751
00:51:08,200 --> 00:51:12,520
You had a lot of people from the
ID Pro community come from the 

752
00:51:12,760 --> 00:51:17,200
United States as well as from 
within Europe attending. 

753
00:51:17,200 --> 00:51:22,320
There was an identity beer in 
Berlin that kicked it off. 

754
00:51:22,320 --> 00:51:26,040
I'm going to be in Italy the 
following week and we're going 

755
00:51:26,040 --> 00:51:31,520
to set up an identity beer. 
Andrea Rossi and Marco are going

756
00:51:31,520 --> 00:51:35,680
to, you know, work with me or 
I'm going to probably do the 

757
00:51:35,680 --> 00:51:39,360
very minimal versus them and 
getting that identity or set up 

758
00:51:39,360 --> 00:51:40,840
in Rome. 
It'll be the first one. 

759
00:51:42,680 --> 00:51:45,840
So look for that on on LinkedIn.
If we're not connected on 

760
00:51:45,840 --> 00:51:49,040
LinkedIn, please let's connect. 
And I'm sure Martin's the same 

761
00:51:49,040 --> 00:51:54,240
way, but also the the after 
hours events and things like 

762
00:51:54,240 --> 00:51:57,240
that. 
It's just one of the one of my 

763
00:51:57,240 --> 00:51:59,160
favorite conferences of all 
time. 

764
00:52:00,280 --> 00:52:02,920
Thank you. 
Yeah, absolutely. 

765
00:52:02,920 --> 00:52:07,440
And I also want to give a shout 
out to Marina from your team. 

766
00:52:07,720 --> 00:52:11,600
She was working on the back end,
making sure that we get podcasts

767
00:52:11,600 --> 00:52:15,560
and we had a good set up and we 
had discount code, which is very

768
00:52:15,560 --> 00:52:19,480
important to our listeners. 
So definitely shout out to 

769
00:52:19,480 --> 00:52:24,160
Marina doing a great job and 
look forward to working on this 

770
00:52:24,160 --> 00:52:27,640
year's event with her. 
OK, yeah. 

771
00:52:27,640 --> 00:52:30,000
Looking forward to meet you 
again in Berlin and me. 

772
00:52:31,920 --> 00:52:34,920
Absolutely and really appreciate
you taking the time. 

773
00:52:35,000 --> 00:52:36,720
Thank you for doing this, 
Martin. 

774
00:52:37,280 --> 00:52:42,760
Any final words for for our 
audience before we depart? 

775
00:52:44,160 --> 00:52:47,360
You know, I think that the most 
important thing I believe is we,

776
00:52:47,360 --> 00:52:51,080
we should as an industry, and I 
think in many organizations 

777
00:52:51,080 --> 00:52:55,280
sometimes just take a little 
time step back and think about 

778
00:52:55,280 --> 00:53:00,840
are we curing symptoms or are we
fixing the cause? 

779
00:53:01,880 --> 00:53:04,240
And I think that that would be 
really helpful. 

780
00:53:04,240 --> 00:53:08,400
So is this something we just do 
as an interim solution or is 

781
00:53:08,400 --> 00:53:13,920
this really the, the, the, the 
sort of the longer term 

782
00:53:15,040 --> 00:53:18,840
solution? 
And, and also also always think 

783
00:53:18,840 --> 00:53:21,200
about do we need this added 
capabilities? 

784
00:53:21,200 --> 00:53:24,240
What is the first thing we need?
Where do we spend our time and 

785
00:53:24,240 --> 00:53:29,680
resources? 
And yeah, being a bit conscious 

786
00:53:29,680 --> 00:53:34,760
about so so not blindly follow 
every new bathroom. 

787
00:53:35,440 --> 00:53:39,080
I think that helps a lot. 
Good advice. 

788
00:53:39,080 --> 00:53:41,680
Thank you, Martin. 
I'm going to wrap up the show 

789
00:53:41,680 --> 00:53:46,320
everyone, so you can find us on 
the web at idcpodcast.com. 

790
00:53:46,560 --> 00:53:49,200
There's the listen function. 
If you go into listen function, 

791
00:53:49,440 --> 00:53:51,560
you can search all of our past 
episodes. 

792
00:53:51,560 --> 00:53:55,480
So if there's a topic that 
you're interested in or a 

793
00:53:55,480 --> 00:53:59,040
particular person within the 
industry that may or may not 

794
00:53:59,040 --> 00:54:01,880
have been on the show, you 
search for their name, you 

795
00:54:01,880 --> 00:54:05,000
search for Martin, you're going 
to find a lot of episodes. 

796
00:54:05,000 --> 00:54:07,160
He's been on the show quite a 
number of times. 

797
00:54:07,160 --> 00:54:12,560
We certainly appreciate that. 
We're also on YouTube, so you 

798
00:54:12,560 --> 00:54:17,640
can go to idacpodcast.tv, takes 
you right to our YouTube page. 

799
00:54:17,840 --> 00:54:21,840
And of course, we're on every 
podcasting platform. 

800
00:54:21,840 --> 00:54:26,400
So if you're on Apple Podcast or
Spotify, I think we're getting 

801
00:54:26,400 --> 00:54:28,240
to the point where you type that
identity. 

802
00:54:28,240 --> 00:54:31,720
We're going to be the first or 
the second option, but it 

803
00:54:32,080 --> 00:54:34,680
obviously if you search for 
identity at the center, you're 

804
00:54:34,680 --> 00:54:37,320
going to find us. 
If you have a moment and you 

805
00:54:37,320 --> 00:54:40,200
feel like we've earned it, 
please give us a five star 

806
00:54:40,200 --> 00:54:43,360
rating and leave a review for 
the show if you've got the time.

807
00:54:43,720 --> 00:54:48,560
We always appreciate those, and 
Jeff and I and Martin are all on

808
00:54:48,960 --> 00:54:50,800
LinkedIn. 
We'd love to hear from you. 

809
00:54:51,120 --> 00:54:53,920
Any comments you have about 
anything that was discussed 

810
00:54:53,920 --> 00:54:57,520
today, Please, you know, good, 
bad, or indifferent, send them 

811
00:54:57,520 --> 00:55:01,560
our way. 
Again, thank you, everyone, and 

812
00:55:01,560 --> 00:55:06,560
we'll see you on the next one. 
You've been listening to 

813
00:55:06,640 --> 00:55:10,520
Identity at the Center. 
We hope you've enjoyed the show.

814
00:55:10,720 --> 00:55:14,800
Make sure to like, rate and 
review, and we'll be back soon. 

815
00:55:15,080 --> 00:55:17,360
But in the meantime, hit the 
website at 

816
00:55:17,360 --> 00:55:23,720
identity@thecenter.com. 
See you next time on Identity at

817
00:55:23,720 --> 00:55:24,600
the Center.
