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You're listening to the identity
of the sender podcast. 

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This is a show that talks about 
identity and access management 

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and making sure you know who has
access to what let's get 

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started. 
Welcome to the identity the 

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center podcast I'm Jeff and 
that's Jim hey, Jim khf. 

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How are, you know, not so bad 
yourself. 

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Good good. 
I've got a lot on my mind these 

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days, there's a lot going on in 
the world right now and I think 

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a couple of the key topics for 
Our Generation to kind of figure

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out and I don't know if we'll 
figure it out, but it's one of 

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the biggest undertones is around
free speech and privacy. 

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And the reason why Why I tied 
those two together is because I 

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think that there's some kind of 
trade-off, right. 

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There's is not most people 
aren't black and white about the

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topic. 
Like I want 100% free speech, no

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controls at all. 
Because the other side of that 

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is there some speech that can 
cause you know, Clear and 

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Present dangers and the same 
thing with privacy it's like yes

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I'm willing to give up some 
privacy to get some services. 

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But I'm not willing to go up on 
my privacy and it's not like, 

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I'm not willing to give up any 
data about myself. 

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And so, you know what I wanted 
to pose to you is where are you 

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on the Spectrum, in terms of 
privacy, how much of your 

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private data? 
Are you willing to give up to 

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get Services? 
It depends on the value of the 

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service. 
And then, you know, Google Maps 

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for example. 
I'm okay with location on that 

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because it's so helpful for 
Driving when it comes to 

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navigation, sharing location 
with friends or family or things

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like that, I don't know if it's 
necessarily a black and white 

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decision because every service 
has its own value, they might 

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think it's more important, that 
it really is to me as a user. 

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And there really isn't a lot of 
discussions sometimes on what 

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you can. 
And can't, you know, switch on 

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or off from a privacy 
standpoint. 

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It generally the services are 
like, well it's either all or 

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nothing or more than you'd want 
to give up. 

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Exchange for that service. 
So I would say I'm pretty 

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average sure I give up some 
modicum of privacy but I try not

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to be too crazy about it. 
Just you know hit allow on 

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everything that pops up on my 
phone you know asking for things

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like oh does it does my 
calculator really need to take 

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pictures? 
Probably not. 

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So yeah that's that's something 
here. 

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More on like the Android side of
things Android apps doing like 

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accept the permissions and and 
things like that but I think 

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that's kind of where I fall on 
it. 

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At least from my perspective. 
Yeah, I kind of feel like that 

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the next question is, like, what
is the role of government in 

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terms of regulations for how 
much privacy should be 

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controlled by those laws and 
regulations? 

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I think, you know, in your PPI 
GDP are much more restrictive in

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terms of privacy and they wind 
up, you know, pulling big Tech 

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into court and trying to control
it a lot more and the United 

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States. 
It's less Rolled and kind of 

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Taken like a state-by-state 
approach, which makes things 

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very complex for companies to 
figure out. 

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Okay, you know, how do I deal 
with these things? 

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But I think one of the things to
me, that's most annoying when it

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comes to privacy, is things like
when you go to a website and it 

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says, except our privacy policy.
In other words, you cannot get 

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access to their service, their 
online service, unless you 

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accept. 
Kept the privacy policy and then

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you go and you click into it and
it's like, do I really want to 

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read this? 
And for some Services, you 

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really kind of don't have an 
option. 

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So if you have to go online to 
pay your utility bill or to 

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manage your utility bill, you 
know, you pretty much just have 

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to accept that privacy policy. 
I kind of the option you can 

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show up that at City Hall with a
Jar, full of pennies and path, 

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that way, right? 
I mean you're you're Oh, making 

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a choice though, right? 
If you want to go online and 

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have like, online bill pay. 
That is a choice, you're making.

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But as I don't have to share, is
that, is that fair or something?

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But I think, no, I think that's 
the root of the discussion. 

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I think, what do we want? 
This is our society 

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collectively, right? 
What do we want from, you know, 

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these Services, right? 
I mean, you know, just because 

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ConEd might be my electric 
company. 

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They didn't invent electricity 
and they don't. 

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And I have, I have to have 
electricity. 

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That's a certain scenario and I 
picking up the utility scenario 

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because you really don't have 
much choice if you want to have 

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electric in your home, but to 
use their services. 

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And yes, you could go down there
with rolls of pennies to pay for

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the service, but that's not 
realistic. 

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So in other words, your Kind of 
forced by. 

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You want to have a normal life 
to accept privacy policy and 

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then they can they can take your
data now, we're talking about 

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services like Facebook or 
something like that. 

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I think now you've entered a 
different territory because 

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that's truly an optional 
service. 

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In most cases, there are some 
cases where maybe it's not, but 

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you know, this is Jim McDonald's
own idea, right? 

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And I'm going to throw it out 
there that I think there should 

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be Classification standards for 
privacy policies and a company 

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should say should pick one of 
those privacy policy. 

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So, rather than saying you need 
to read our privacy policy and 

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they could stick one sentence 
somewhere in the privacy policy 

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that you don't like that. 
They have to comply to one of 

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whatever it is, 45 standard, 
privacy policies and then most 

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people can kind of understand. 
Okay, what are those four or 

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five privacy policies? 
And they come to can say, we're 

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following number 4. 
I mean, I think a standardized 

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privacy policy would be helpful,
but I don't think it's conducive

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to the way that the u.s. is run.
You'd have 50% of the population

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but yes, 50% pappu say, no and 
nothing would happen. 

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So I do think I do think maybe 
it is somewhat crazy but not 

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because it's like a crazy idea 
just because that's the state of

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government in the u.s. at this 
point that's the way I'm looking

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at it. 
Yeah. 

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Well that is pretty much the 
state of everything right now, 

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right? 
But imagine if you had to like a

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standardized template, right? 
Sort of like a Bill of Rights 

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for a consumer to be able to 
easily understand what it is 

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that they're getting in exchange
for what it is. 

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They're giving away for that 
right? 

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Instead of you have like these 
stupid and user license 

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agreement that pop up that are 
written and you know, legalese 

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and lawyer speak and hide all 
kinds of weird terms and 

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conditions on the inside that, 
oh, you can opt out, but it's on

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page. 74 this tiny little 
checkbox right or you Have to 

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like, write in a letter. 
It's like, opt out at something,

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like, I'd be totally in favor of
like, simplifying that quite a 

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bit, but this is a very 
litigious Society. 

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Remember, like all the years, 
you've been an it and how many 

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eula's end-user license 
agreements, you've clicked 

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accept and didn't read, you've 
agreed to those contracts and I 

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think with privacy policies, the
same thing, happens all the 

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time. 
We just don't have time to read 

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everyone. 
Well you know what losing you 

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know, we've been talking about 
MFA, right? 

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And my face, Pam, and this 
fatigue that comes with, you 

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know, always having to like 
approve these messages on my 

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phone to push notifications. 
Like, I know it's not me and it 

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was not me trying to get in but 
invariably some percentage of 

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population Just Hits allowed 
because they get tired of it. 

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That is exactly what we do with 
you was like 20 years ago at 

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some point, we got tired of it 
and we just clicked accept and 

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we want it right on through. 
So now we're doing the same 

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thing with I know what, LMFAO 
fatigue or push notification 

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fatigue, or whatever it is, but 
we've talked about it a few 

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times on the show. 
Why don't we pivot? 

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Well, let's I want to get to our
main topic, which is voice 

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Biometrics a couple of 
housekeeping things. 

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Before we do get started, though
this is a second last show of 

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the year for us. 
So we're going to take a few 

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weeks off for winter. 
Break 2,700 minutes of podcasts 

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went out this year, so I think 
we've earned a little bit of 

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time off to kind of regroup. 
We are working on some pretty 

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cool stuff for 2023. 
So we'll hit episode Red pretty 

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early on I think probably like 
February maybe March at the 

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latest I would imagine at this 
point we got some conference 

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things that were working on so 
definitely, you know, people 

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stay tuned with that hit that 
subscribe or follow button. 

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That totally helps us out, you 
know, it's a free way to 

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basically support the show so 
that is highly encouraged. 

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I've got to tell you a quick 
story. 

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So I was in the airport the 
other night and I was talking 

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with Wayne and somebody was like
like He's dropping on her 

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conversation. 
I mentioned to Wayne about the 

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the podcast and so this guy 
turns around sarcastically off 

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the podcast. 
I spent like 15 minutes 

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explaining the podcast and he 
was like all he wanted to find 

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it on his podcast app and 
everything. 

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He's like, I'm gonna listen, I'm
gonna listen, I'm like all right

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great leave us a five-star 
rated. 

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He's like, well I'll have to 
listen to podcast first. 

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Well, yeah, I was like, oh yeah.
Well, you just took him for like

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15 minutes. 
I time, dude. 

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I think you owe me something. 
Yeah, leave a rating. 

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Five stars is always preferred. 
You know, if you hate it you say

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I really hate it a lot. 
It was five stars worth. 

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I hate that's fine too, right? 
I mean, either way is good, but 

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yeah, yeah, follow subscribe, so
pick. 

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That's kind of issue. 
We have two stats last time, 

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but, like, less than half of 
people who routinely turned in 

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or actually subscribe to just 
tune in and hear our drivel 

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every week. 
So why don't we get to voice 

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Biometrics? 
Because they think that's kind 

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of where we want to take the 
take today's conversation. 

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Especially some of the areas 
around privacy concerns. 

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That kind of Jim brought up, but
voice is a big part of that as 

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well, but I think just the 
technology in general is pretty 

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cool. 
I actually rolled it out two 

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decades now. 
Well, 15 years ago, let's call 

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it. 
It's kind of my first foray into

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that area and I'm really happy 
and excited that we're able to 

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have our guests on with us. 
She is melting men. 

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She's a program director with 
Booz Allen Hamilton and a voice 

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biometric and an identity 
Zealot. 

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So welcome to the show, Mel, 
thanks for having me. 

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Yeah, so, You for taking the 
time, it's a Friday afternoon 

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and this is going to go live. 
Mondays is going to be kind of a

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quick turnaround for us. 
And I think one of the things 

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that we always like to find out 
the first time we have someone 

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to show is sort of their career 
Journey especially when it comes

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to sort of the identity work and
maybe even specifically The 

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Voice Biometrics tough, which 
you've really kind of 

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specialized in it sounds like 
how did you get to where you 

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are? 
Is this, is this identity and 

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Biometrics area? 
Something that you chose? 

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Or did it Choose You? 
Little bit of both. 

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You know, I was in the identity 
space. 

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I'm a lot older, I think than 
you guys but I started my career

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about 33 years ago and almost 
immediately jumped in. 

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After my webcasting phase don't 
judge. 

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It was a good one back then but 
then I kind of got my foray into

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IDM identity, access management 
and I loved it but the more I 

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got into it the more I was able 
to see through Less than always 

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legal means the user names and 
passwords and eat including MFA.

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They just start cutting. 
They're not they're so easy to 

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break and I don't mean that for 
everybody but the hacker 

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community in the black hats 
around identity it's super easy 

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to break pretty much anything 
that's out there today until you

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talk about Biometrics and you 
know obviously iPhone or Apple. 

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Came out pretty staunchly with 
facial Rec. 

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I know I'm sure every one of us 
is done the facial dance or 

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you're trying to get the face 
and then you have to do the iris

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dance and you know, it just 
wasn't, it wasn't feasible and 

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mass use and so VB voice 
Biometrics became hot for me. 

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As I saw that there was a lot 
more that could be done with 

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voice then just Identification. 
So obviously that's the impetus 

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behind the explosion of VB, but 
where science has at the science

225
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Community has evolved it got 
super sexy. 

226
00:13:04,600 --> 00:13:07,500
So I rode that I'm all about the
super sexy. 

227
00:13:07,500 --> 00:13:12,500
So yeah, we are absolutely and 
You know, I know we're going to 

228
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get super deep maybe we can 
start a look, you know, at the 

229
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basics of kind of, for those who
aren't familiar with how voice 

230
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Biometrics Works, how does it 
work? 

231
00:13:23,300 --> 00:13:27,100
But then take us all the way to 
that privacy topic, that was 

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00:13:27,100 --> 00:13:31,200
bringing up, like, is my Amazon 
Alexa spying on me, but let's 

233
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not go there yet. 
Let's start with the, you know, 

234
00:13:33,500 --> 00:13:35,900
has Voice. 
Bio generally work. 

235
00:13:36,100 --> 00:13:39,900
So spoiler alert. 
Yes, it is. 

236
00:13:39,900 --> 00:13:45,100
Secondly VB is it's a very slick
process. 

237
00:13:46,100 --> 00:13:49,800
There's lots of variations and 
how you can deploy VB. 

238
00:13:50,000 --> 00:13:54,800
There are lots of various 
models, there's a lot of 

239
00:13:54,800 --> 00:14:00,000
different approaches, there's 
just all kinds of options 

240
00:14:00,000 --> 00:14:01,900
depending on a multitude of 
factors. 

241
00:14:01,900 --> 00:14:05,100
As you would imagine with any 
technology you got to understand

242
00:14:05,100 --> 00:14:07,500
the business requirements that 
are supporting the operational 

243
00:14:07,500 --> 00:14:11,100
or the mission goals that VB 
needs to support. 

244
00:14:11,200 --> 00:14:12,900
Port. 
And then based on that, there 

245
00:14:12,900 --> 00:14:15,600
are actually options now 
although you wouldn't think so, 

246
00:14:15,600 --> 00:14:19,000
given a lot of the banks and 
such or still retaining audio 

247
00:14:19,000 --> 00:14:24,300
and they're still leveraging 
capabilities that are almost as 

248
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old as I am. 
And so things have evolved. 

249
00:14:29,700 --> 00:14:33,700
If anyone in the fence serve 
Community is paying attention. 

250
00:14:33,700 --> 00:14:35,500
Things have evolved. 
Take a second. 

251
00:14:35,500 --> 00:14:39,600
Look at where VB and and 
Biometrics are today for 

252
00:14:39,600 --> 00:14:42,100
identity management and fraud. 
Prevention. 

253
00:14:42,200 --> 00:14:46,100
Okay, so you said the Alexa is 
spying on me. 

254
00:14:46,100 --> 00:14:52,300
What does that mean? 
Are they just trying to gather? 

255
00:14:52,600 --> 00:14:57,400
Okay, this person needs to go 
and buy some new, you know, some

256
00:14:57,400 --> 00:15:03,400
new cups and coffee mugs or they
actually like, looking for 

257
00:15:03,400 --> 00:15:05,400
things and Reporting them to the
police. 

258
00:15:07,000 --> 00:15:11,100
Yeah, so I mean they're 
obviously capabilities in the 

259
00:15:11,100 --> 00:15:15,100
intelligence community and the 
federal government levels that 

260
00:15:15,100 --> 00:15:20,600
are looking for Words keywords 
that, you know, your phraseology

261
00:15:20,600 --> 00:15:25,700
and the mix context in which 
it's uttered. 

262
00:15:26,000 --> 00:15:32,000
But that's not really the job of
Alexa as you guys were talking 

263
00:15:32,000 --> 00:15:35,400
about earlier, the whole privacy
bit and there's a lot of trust 

264
00:15:35,400 --> 00:15:40,100
right now. 
On the containers or the the 

265
00:15:41,200 --> 00:15:47,400
holders of your private, your 
pii, your personal, identifying 

266
00:15:47,400 --> 00:15:49,800
information and your you got to 
trust and right? 

267
00:15:49,800 --> 00:15:53,600
And it's even devoid of having 
some sort of, Bill of Rights for

268
00:15:53,600 --> 00:15:57,800
consumers, or what have you you 
literally could end up as the 

269
00:15:57,800 --> 00:16:02,000
South Park episode, where their 
Human Centipede or you are truly

270
00:16:02,000 --> 00:16:05,800
being protected by the audio and
the use of it that's being 

271
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captured. 
Mel, I kind of Wonder like, you 

272
00:16:10,200 --> 00:16:14,900
know, I think one of the voice 
applications I use the most is 

273
00:16:14,900 --> 00:16:19,500
Siri right? 
The Apple version of boy's voice

274
00:16:19,500 --> 00:16:23,300
recognition and I can't believe 
how bad it is sometimes. 

275
00:16:23,500 --> 00:16:25,700
So it is what does that mean 
indication of? 

276
00:16:25,700 --> 00:16:29,900
I mean is an indication of like 
it could be improved, or is it 

277
00:16:29,900 --> 00:16:33,700
an indication of just like some 
of the basics of different 

278
00:16:33,700 --> 00:16:38,600
people talking differently? 
So it's the it's their Universal

279
00:16:38,600 --> 00:16:42,400
Baseline model which is one of 
the it's like the transmission 

280
00:16:43,200 --> 00:16:47,800
of voice Biometrics, right? 
And so the more understands and 

281
00:16:47,800 --> 00:16:50,700
how they are, if they are, which
I'm sure they are. 

282
00:16:51,000 --> 00:16:53,300
But I don't have specifics. 
But as long as they're applying 

283
00:16:53,300 --> 00:16:58,000
Ai and ml outside of what a 
white paper refers to it, as if 

284
00:16:58,000 --> 00:17:02,600
they're genuinely applying 
learning capabilities to their 

285
00:17:02,600 --> 00:17:09,000
Baseline construct, then that 
will get Mm better over time but

286
00:17:09,000 --> 00:17:10,700
it's further than where they 
are, right? 

287
00:17:10,800 --> 00:17:13,800
Because, yeah, it's pretty bad. 
You shouldn't have to repeat 

288
00:17:13,800 --> 00:17:16,599
yourself. 
Their capabilities that are 

289
00:17:16,599 --> 00:17:20,700
being used in the Department of 
Defense today and in the 

290
00:17:20,700 --> 00:17:25,800
Department of Homeland Security,
where lives depend on the 

291
00:17:25,800 --> 00:17:29,400
efficacy of that voice capture 
in the translation of it. 

292
00:17:29,900 --> 00:17:35,300
So the technology is there, it 
just has to be committed to by 

293
00:17:35,300 --> 00:17:39,700
the Vidor of the service and I 
don't want to, I'm not slamming 

294
00:17:39,700 --> 00:17:43,800
them because it is a costly 
Endeavor, but the fact that it 

295
00:17:43,800 --> 00:17:45,500
already exists, makes it less 
costly. 

296
00:17:45,500 --> 00:17:48,900
You don't have to go create it, 
and it's a diverse build thing. 

297
00:17:48,900 --> 00:17:52,300
And, you know, they have lots of
tncs things to consider. 

298
00:17:52,300 --> 00:17:56,400
But yes, you are being spied on,
but it's so I never really did 

299
00:17:56,400 --> 00:18:00,300
address, why, right? 
So it's not just to learn and 

300
00:18:00,300 --> 00:18:04,600
evolve their capability if 
they're smart, which I know at 

301
00:18:04,600 --> 00:18:09,700
least one of the large Voicebank
holders is, they are turning you

302
00:18:09,700 --> 00:18:13,400
into a predictive marketing 
machine, right? 

303
00:18:13,400 --> 00:18:16,700
So that's how they make their 
money is through advertisers 

304
00:18:17,200 --> 00:18:19,300
services. 
And Licensing is never where the

305
00:18:19,300 --> 00:18:21,800
money's at. 
It's always in the services 

306
00:18:21,800 --> 00:18:26,600
associated with it. 
So they make Bank cold hard 

307
00:18:26,600 --> 00:18:31,200
money from the ability to 
predict what Jeff Steadman is 

308
00:18:31,200 --> 00:18:35,300
going to buy after he purchases 
that tent? 

309
00:18:35,500 --> 00:18:37,700
Is he going to be looking? 
For a camper, is he going to be 

310
00:18:37,708 --> 00:18:40,900
looking for a place in Arizona, 
right? 

311
00:18:40,900 --> 00:18:45,700
It's an amalgamation of what 
you're buying and how are you 

312
00:18:45,700 --> 00:18:47,300
searching? 
And what are you all totally 

313
00:18:47,300 --> 00:18:50,300
doing with it? 
Are you a giver meeting 

314
00:18:50,300 --> 00:18:54,200
Charities? 
What do we serve you to make our

315
00:18:54,200 --> 00:18:58,100
platform? 
The most valuable to our 

316
00:18:58,100 --> 00:19:03,200
advertisers as we possibly can? 
So do they want to know that you

317
00:19:03,200 --> 00:19:06,200
know you yelled at your wife and
no, they don't. 

318
00:19:06,300 --> 00:19:09,300
Are that, although, that audio 
is absolutely there. 

319
00:19:09,300 --> 00:19:11,800
You can go here it on all 
platforms. 

320
00:19:12,100 --> 00:19:15,500
You can go and hear all of the 
audio that's been captured and 

321
00:19:15,500 --> 00:19:19,100
delete it, but that doesn't mean
that it's being triple deleted 

322
00:19:19,100 --> 00:19:21,700
on there. 
And so it, once it's out there, 

323
00:19:21,700 --> 00:19:24,400
it's out there. 
But you can hear what's being 

324
00:19:24,400 --> 00:19:28,900
saved from your utterances. 
I feel like that this is where 

325
00:19:28,900 --> 00:19:31,500
the Ron Swanson death of him 
learning what a computer does 

326
00:19:31,700 --> 00:19:34,300
and then him just walking out to
the dumpster and just throwing, 

327
00:19:34,500 --> 00:19:37,000
let's give her the doctor is 
where that might be. 

328
00:19:37,100 --> 00:19:41,100
That's very um, yeah, I mean, I 
think people, you know, if the 

329
00:19:41,100 --> 00:19:43,900
product is free, you're the 
product is kind of some kind of 

330
00:19:43,900 --> 00:19:46,700
way to look at it is, yeah, 
advertising, I'm sure I'm lumped

331
00:19:46,700 --> 00:19:49,900
in with other folks, and it's 
just another key metric around. 

332
00:19:50,300 --> 00:19:52,900
Well, Jeff just by guitar and 
he's trying to learn how to 

333
00:19:52,900 --> 00:19:54,700
play. 
And, you know, if you are video 

334
00:19:54,700 --> 00:19:57,800
with me, you can see there's one
of the background, I am I Suck. 

335
00:19:57,800 --> 00:20:00,300
So, but at some point, I'm 
probably gonna be looking for 

336
00:20:00,300 --> 00:20:03,200
lessons or maybe a guitar, sand 
or guitar picks, right? 

337
00:20:03,200 --> 00:20:06,100
And I'm in a certain age range. 
All of these are data points 

338
00:20:06,100 --> 00:20:09,700
that come together to kind of 
formulate, who is what is this 

339
00:20:09,700 --> 00:20:14,700
entity look like, and the voice 
Biometrics that I'm providing. 

340
00:20:14,700 --> 00:20:17,900
Whenever I talk to Siri Google, 
I'm sure you just activated a 

341
00:20:17,908 --> 00:20:21,700
bunch of stuff out there, right?
Alexa, whatever may be all feeds

342
00:20:21,700 --> 00:20:22,600
into that. 
What? 

343
00:20:22,600 --> 00:20:27,400
I find a little bit interesting 
is At this point, we've got Siri

344
00:20:27,700 --> 00:20:31,200
at least in the consumer side of
got Syrian, we've got Google, it

345
00:20:31,200 --> 00:20:33,500
sounds like a Lexus. 
Having some issues because 

346
00:20:33,500 --> 00:20:37,500
Amazon is reading articles about
how Alexa is not doing great and

347
00:20:37,500 --> 00:20:40,800
they may shut that down or pair 
of back considerably, Microsoft 

348
00:20:40,800 --> 00:20:43,500
got out of the Cortana game a 
while back. 

349
00:20:44,000 --> 00:20:47,800
So I don't either winners and 
losers already in this space 

350
00:20:47,800 --> 00:20:50,900
when it comes to the voice side.
Not really. 

351
00:20:51,400 --> 00:20:53,800
I think it's more the value prop
ride. 

352
00:20:53,800 --> 00:20:57,700
So they're not seeing a Lot of 
Roi on the invoice, the 

353
00:20:57,700 --> 00:21:00,600
Investments they've made in 
their voice capabilities. 

354
00:21:00,800 --> 00:21:03,800
Primarily because in my never 
humble opinion, they missed the 

355
00:21:03,808 --> 00:21:07,800
boat on why to do it to begin 
with, or if you're doing it 

356
00:21:08,000 --> 00:21:11,300
while you're doing it for its 
initial intended, purpose, 

357
00:21:11,900 --> 00:21:16,000
expand your purview beyond what 
you operationally decided to 

358
00:21:16,000 --> 00:21:21,300
invoke or that led you to invoke
the use of Voice or the creation

359
00:21:21,300 --> 00:21:24,700
of that capability and they miss
the boat. 

360
00:21:25,300 --> 00:21:28,900
So I don't necessarily say it 
would say that there's a player.

361
00:21:29,400 --> 00:21:33,800
It's the how, right? 
So you could it's like I would 

362
00:21:33,800 --> 00:21:38,300
liken it to you. 
Could find a bazillion, really 

363
00:21:38,300 --> 00:21:43,100
good C sharp developers but if 
they don't know architecture, 

364
00:21:43,100 --> 00:21:47,000
you're not going to want them to
build to be some. 

365
00:21:47,100 --> 00:21:50,100
It's very, it's a really crappy 
analogy. 

366
00:21:51,700 --> 00:21:55,900
I'm trying to give a better one,
but my point is that It's about 

367
00:21:55,900 --> 00:22:01,700
Who and the experiences of the 
deployer and there are lots of 

368
00:22:01,700 --> 00:22:04,700
algorithms out there and they 
have multiple purposes and they 

369
00:22:04,700 --> 00:22:08,300
serve better and different 
options to the point that 

370
00:22:08,300 --> 00:22:13,300
there's now multi algorithmic 
Fusion, where, you know, there's

371
00:22:13,300 --> 00:22:19,100
these eight algorithms, that 
nail it for most of your 

372
00:22:19,100 --> 00:22:23,200
Universal Baseline population, 
and then you put them together. 

373
00:22:23,200 --> 00:22:27,700
And then you, you lesson, And 
lessen, your false, your 

374
00:22:28,700 --> 00:22:30,600
duration. 
It takes to authenticate your 

375
00:22:30,600 --> 00:22:34,200
duration to time is money, 
especially the call centers, 

376
00:22:35,000 --> 00:22:35,800
right? 
It's like what? 

377
00:22:35,800 --> 00:22:38,600
I think the industry standard is
a dollar, something a minute, 

378
00:22:38,800 --> 00:22:41,900
that's insane. 
Your Roi is sucked up the 

379
00:22:41,900 --> 00:22:43,900
minute, you get a dumb customer,
right? 

380
00:22:43,900 --> 00:22:45,300
Are you good? 
And I Karen. 

381
00:22:45,800 --> 00:22:48,100
I think there's none of those 
out there and, of course not. 

382
00:22:49,300 --> 00:22:53,100
But when you get those, their 
profitability in the cost to do 

383
00:22:53,100 --> 00:22:58,700
business is Trashed, right? 
So they have to look at all the 

384
00:22:58,700 --> 00:23:02,300
different scenarios where they 
could salvage or expedite or 

385
00:23:02,300 --> 00:23:06,700
minimize that unpredictable 
expense Associated. 

386
00:23:06,700 --> 00:23:10,600
So, let me pivots like slightly 
because I want to talk about 

387
00:23:10,600 --> 00:23:13,100
deep fakes. 
And how does that impact things 

388
00:23:13,100 --> 00:23:16,100
like voice Biometrics? 
And we've seen a lot of news 

389
00:23:16,100 --> 00:23:18,900
headlines around it, you know. 
I think the whole Jordan Peele 

390
00:23:18,900 --> 00:23:22,000
Obama saying, what you know, was
was popular. 

391
00:23:22,000 --> 00:23:23,500
I don't know, it seems like 10 
years ago. 

392
00:23:23,500 --> 00:23:29,200
It was probably like to How 
impactful are deep audio fakes 

393
00:23:29,200 --> 00:23:33,900
to the efficacy of trying to do,
you know, strong identification 

394
00:23:33,900 --> 00:23:36,100
or authentication through voice 
biometric. 

395
00:23:36,700 --> 00:23:39,400
So right now that there's a lot 
of dependencies there, that's a 

396
00:23:39,400 --> 00:23:46,700
loaded question but to date it 
is absolutely avoidable as the 

397
00:23:46,700 --> 00:23:51,400
Technologies evolve for deep 
things, especially around audio.

398
00:23:51,500 --> 00:23:55,000
It's going to be tough. 
So the industry needs to be 

399
00:23:55,100 --> 00:24:01,300
Typically Progressive in 
figuring out how to stay in the 

400
00:24:01,300 --> 00:24:07,800
proper place for the betterment 
of black hats and convert them. 

401
00:24:08,000 --> 00:24:11,500
That's all I can start 
converting them now so that, you

402
00:24:11,500 --> 00:24:15,000
know, as this evolves or there 
because I would say, we're 

403
00:24:15,000 --> 00:24:19,700
probably at a, at most three to 
five years threshold to somebody

404
00:24:19,700 --> 00:24:23,900
being able to have an epic deep 
fake maker. 

405
00:24:24,500 --> 00:24:28,000
But We're not going to be able 
to contend with, so that's kind 

406
00:24:28,000 --> 00:24:32,900
of why the Department of Defense
and DHS are evolving Beyond a 

407
00:24:32,908 --> 00:24:37,100
single biometric. 
So while VB is absolute, there's

408
00:24:37,100 --> 00:24:40,500
so many things you can do with 
it when you fuse it with other 

409
00:24:40,600 --> 00:24:46,500
biometric. 
Modalities your false positives 

410
00:24:46,800 --> 00:24:49,100
are almost completely 
eliminated. 

411
00:24:49,200 --> 00:24:52,700
I mean, it's measurably 
significant. 

412
00:24:52,700 --> 00:24:57,800
When you talk about Multimodal. 
But it's complicated you know 

413
00:24:57,800 --> 00:25:01,100
and if they're not if they're 
not Progressive enough and their

414
00:25:01,100 --> 00:25:04,600
dedication to Biometrics it's a 
tough it's a tough pitch to 

415
00:25:04,600 --> 00:25:07,800
make. 
But once you dig in and you look

416
00:25:07,800 --> 00:25:13,100
at the ROI compared to a single 
modality, it gets much much more

417
00:25:13,100 --> 00:25:14,900
palatable of a conversation to 
have. 

418
00:25:15,900 --> 00:25:19,200
You've mentioned this concept of
fusion a couple times. 

419
00:25:19,500 --> 00:25:22,500
Can you explain what that is to 
my simple brain? 

420
00:25:22,700 --> 00:25:26,300
No you're fine. 
So it's really each independent 

421
00:25:27,400 --> 00:25:31,300
biometric modality being fused 
together from a score point of 

422
00:25:31,308 --> 00:25:33,400
view. 
So I've taken a score say from 

423
00:25:33,400 --> 00:25:36,300
your voice, I'm taking a score 
from your facial. 

424
00:25:36,300 --> 00:25:41,500
I'm taking a score from your 
from an old factory biometric 

425
00:25:41,800 --> 00:25:47,000
and I'm fusing those together to
say, either your Bad guy or 

426
00:25:47,000 --> 00:25:49,800
infusing them together to say 
this guy could walk through this

427
00:25:49,800 --> 00:25:53,600
door without having to present a
card without it, which can be 

428
00:25:53,600 --> 00:25:59,900
stolen without having to do the 
iris stance or obfuscated with 

429
00:25:59,900 --> 00:26:04,300
contact lenses or violate. 
You know, successfully penetrate

430
00:26:04,300 --> 00:26:08,300
the security measure. 
It makes that nearly impossible 

431
00:26:08,500 --> 00:26:12,300
because you may be amazing fakin
one, but you're never going to 

432
00:26:12,300 --> 00:26:15,100
be amazing at faking free. 
So it allows you to set the 

433
00:26:15,100 --> 00:26:17,500
threshold. 
For entry significantly, higher 

434
00:26:18,600 --> 00:26:24,000
thereby, always accompanying, 
creating a lot more structure 

435
00:26:24,000 --> 00:26:27,800
and security. 
You said olfactory biometric. 

436
00:26:28,200 --> 00:26:30,400
So as at the sense of smell. 
Yes, it is. 

437
00:26:30,400 --> 00:26:32,600
The sense of smell. 
Okay, this is news to me, I 

438
00:26:32,608 --> 00:26:34,400
guess, I'm not open my 
Biometrics game but I didn't 

439
00:26:34,400 --> 00:26:37,100
realize that that was something 
that was out there and I, I'm 

440
00:26:37,100 --> 00:26:41,200
intrigued very much how stinky a
person is, no, no. 

441
00:26:41,200 --> 00:26:44,400
So or what is it, something else
UT met. 

442
00:26:44,500 --> 00:26:50,300
So, it's used for me A lot of 
purposes, but the, the entree of

443
00:26:50,300 --> 00:26:56,400
olfactory came from bombs and 
drugs. 

444
00:26:56,400 --> 00:27:00,000
So you have residual that you 
can't wash off, right? 

445
00:27:00,000 --> 00:27:05,600
And so having a dog isn't always
possible, who's trained to 

446
00:27:05,800 --> 00:27:10,600
identify, and it's difficult for
them to segment between like, 

447
00:27:10,600 --> 00:27:14,600
I'm if you followed Casey 
Anthony that trial where they 

448
00:27:14,600 --> 00:27:19,400
said the Smell of maggots 
produce the same smell as a 

449
00:27:19,408 --> 00:27:24,700
decaying carcass to a dog. 
So that doesn't happen and all 

450
00:27:24,700 --> 00:27:26,900
Factory Biometrics. 
And that's what? 

451
00:27:27,300 --> 00:27:31,700
What drove the introduction of 
olfactory Biometrics, but it's 

452
00:27:31,700 --> 00:27:34,200
super cool because then when you
get nervous, you actually emit a

453
00:27:34,208 --> 00:27:38,400
smell, it's a heat sink. 
There's a heat sink pattern as 

454
00:27:38,400 --> 00:27:41,600
well that we can look at. 
So, when we put all that 

455
00:27:41,600 --> 00:27:44,200
together, we know if you're a 
nervous wreck, which means you 

456
00:27:44,208 --> 00:27:47,800
probably did something wrong. 
Or if you're fixing to come 

457
00:27:48,000 --> 00:27:52,300
shoot somebody because you've 
got a bomb hidden in a backpack,

458
00:27:52,600 --> 00:27:55,900
you know. 
So, olfactory has become pretty 

459
00:27:55,900 --> 00:28:00,700
sweet with identifying bag. 
There's probably not a whole lot

460
00:28:00,700 --> 00:28:02,300
and Industry were that's 
applicable. 

461
00:28:02,300 --> 00:28:05,600
I've been like the airports 
train stations, you know, 

462
00:28:05,600 --> 00:28:09,500
Transportation modalities. 
But yeah, it's super cool, 

463
00:28:09,500 --> 00:28:12,800
right? 
How important is the quality of 

464
00:28:12,800 --> 00:28:15,500
the audio with the identity of 
the sender? 

465
00:28:16,000 --> 00:28:19,700
Strive for excellent audio. 
Yeah but you know, when you're 

466
00:28:19,700 --> 00:28:25,100
here at the pregame show pregame
was it's always many hurdles to 

467
00:28:25,300 --> 00:28:28,700
overcome. 
But how important is it that the

468
00:28:28,700 --> 00:28:34,200
quality of the input or the 
recording is at a high level, to

469
00:28:34,500 --> 00:28:38,400
avoid false positives? 
Or is that just a factor if 

470
00:28:38,400 --> 00:28:40,400
that's a factor you have to 
contend with it, right? 

471
00:28:40,900 --> 00:28:45,200
But it has evolved so far and 
doing sound separation. 

472
00:28:45,600 --> 00:28:47,900
And if you're have any 
familiarity with natural 

473
00:28:47,900 --> 00:28:52,600
language processing and how far 
that has come, that's it's 

474
00:28:52,600 --> 00:28:57,900
giving us a very targeted method
of separating sound from voice 

475
00:28:59,000 --> 00:29:03,700
but in the cases of identifying 
fraud or Bad actors in certain 

476
00:29:03,700 --> 00:29:08,700
scenarios obviously in the dod, 
it's important to hear what's 

477
00:29:08,700 --> 00:29:11,900
around as much as it is to hear 
what they're saying, how they're

478
00:29:11,900 --> 00:29:13,800
saying it. 
I'm so quality. 

479
00:29:15,000 --> 00:29:21,300
So the give Factor there is I 
need more audio if it's really 

480
00:29:21,300 --> 00:29:26,200
bad quality, as opposed to if 
you're sitting in this scenario 

481
00:29:26,200 --> 00:29:30,100
where our audio is on fleet, 
that's right. 

482
00:29:30,100 --> 00:29:34,000
I can capture you in literally a
second half of audio. 

483
00:29:35,100 --> 00:29:36,700
But yeah, so that's where that 
is. 

484
00:29:36,700 --> 00:29:40,500
Now, if you're recording and 
it's like three seconds in a 

485
00:29:40,500 --> 00:29:44,600
subway, station is probably, 
maybe not enough. 

486
00:29:44,900 --> 00:29:50,300
Not for one time if you are in 
and out of different places, 

487
00:29:50,300 --> 00:29:54,200
like when you call your bank and
want to use the audio 

488
00:29:54,200 --> 00:29:59,100
authentication or the voice 
authentication, if you've had a 

489
00:29:59,108 --> 00:30:03,400
cold before and if and of called
into the bank, if you have 

490
00:30:03,400 --> 00:30:08,600
called from a Subway, if you've 
called from the airport standing

491
00:30:08,600 --> 00:30:14,500
underneath, you know, the 
allowed jet engine it, learns 

492
00:30:14,500 --> 00:30:15,900
right. 
That's the machine learning 

493
00:30:15,900 --> 00:30:19,800
elements and beauty that is that
lays in voice biometric modern, 

494
00:30:19,800 --> 00:30:23,200
voice Biometrics. 
So yeah, there's a lot of 

495
00:30:23,200 --> 00:30:24,100
factors there. 
Ma'am. 

496
00:30:24,700 --> 00:30:29,600
I could see you as an expert 
witness in a trial where you had

497
00:30:29,600 --> 00:30:35,200
like three seconds of audio 
recorded in a subway station and

498
00:30:35,200 --> 00:30:39,400
then you start running through 
the scientific like all right 

499
00:30:39,400 --> 00:30:44,500
we're 78 percent sure based on 
this and 48 percent. 

500
00:30:44,500 --> 00:30:45,700
Sure. 
Based on this. 

501
00:30:45,700 --> 00:30:50,300
And therefore, we have a 99% 
shortness that this is the same 

502
00:30:50,300 --> 00:30:52,100
person. 
Absolutely. 

503
00:30:52,800 --> 00:30:55,100
So. 
Okay, well I think we'd beat 

504
00:30:55,100 --> 00:30:58,800
that one, pretty good but I 
wanted to bring up kind of in 

505
00:30:58,800 --> 00:31:02,900
the I am space where I've run 
into voice Biometrics a few 

506
00:31:02,900 --> 00:31:06,100
times as like, hmm. 
I wonder if this would be a good

507
00:31:06,100 --> 00:31:08,800
application. 
I'd like to get your opinion so 

508
00:31:08,800 --> 00:31:12,400
it's what we call, quote, 
unquote, the cleanroom scenario.

509
00:31:12,500 --> 00:31:18,500
So it's the idea that we want to
Do MFA, but the person who's in 

510
00:31:18,500 --> 00:31:21,800
the clean room, whether it's, 
you know, the typical like 

511
00:31:22,200 --> 00:31:26,000
situation where somebody's 
wearing like a bunny suit or, 

512
00:31:26,100 --> 00:31:28,600
you know, potentially it's like 
in our prison. 

513
00:31:28,600 --> 00:31:32,300
But anyway the person can't 
bring in their phone so you 

514
00:31:32,300 --> 00:31:38,400
can't send them a second Factor.
The question is, is that a good 

515
00:31:38,400 --> 00:31:44,500
scenario to use voice because my
understanding was is that like 

516
00:31:44,500 --> 00:31:50,000
with a lot of Biometrics you 
have device specificity right so

517
00:31:50,000 --> 00:31:52,500
you have to go through the 
registration on each device. 

518
00:31:52,800 --> 00:31:57,100
But with boys the voice is being
stored in kind of a central 

519
00:31:57,300 --> 00:32:02,200
location or the voice 
fingerprint, which is probably 

520
00:32:02,200 --> 00:32:05,300
just the number along, no long 
strand. 

521
00:32:05,500 --> 00:32:07,800
A am I thinking about this 
right? 

522
00:32:08,100 --> 00:32:11,300
You're absolutely right. 
And if you're talking about like

523
00:32:11,300 --> 00:32:15,300
it, especially if you look at 
jail or prisons, it's a hell of 

524
00:32:15,300 --> 00:32:19,700
a use case, right? 
Because you voices absolutely 

525
00:32:19,700 --> 00:32:21,300
there. 
Everybody talks about what you 

526
00:32:21,300 --> 00:32:22,600
gonna do when you get a deaf 
person. 

527
00:32:22,900 --> 00:32:29,800
So I mean not that that happens 
all the time but there is 

528
00:32:30,500 --> 00:32:33,900
something to be said about that 
being a perfect case for Fusion 

529
00:32:34,000 --> 00:32:37,600
because not only Will you 
identify you'll be able to tell 

530
00:32:37,600 --> 00:32:40,700
if they have bad intentions. 
So if somebody's coming in and 

531
00:32:40,700 --> 00:32:44,200
they're hiding something, you 
know, even the best people 

532
00:32:44,200 --> 00:32:48,100
readers there's always someone 
who's going to be better more 

533
00:32:48,100 --> 00:32:51,400
Charming or more effective at 
getting something in. 

534
00:32:51,400 --> 00:32:57,700
That's bad, it's super cool. 
Use case for biometric Fusion. 

535
00:32:58,700 --> 00:33:03,800
So I think that that kind of 
Central Storage of the 

536
00:33:03,900 --> 00:33:08,000
fingerprint of The Voice, Just 
kind of one of the advantages 

537
00:33:08,000 --> 00:33:12,900
are differentiators between VB 
and other forms of Biometrics, 

538
00:33:13,300 --> 00:33:16,300
but I think the other thing is, 
you know, in a lot of those 

539
00:33:16,300 --> 00:33:18,700
scenarios. 
If somebody's wearing a bunny 

540
00:33:18,700 --> 00:33:22,000
suit right there, they're not 
going to be able to do a 

541
00:33:22,000 --> 00:33:25,500
fingerprint, they're not going 
to be able to necessarily do 

542
00:33:26,100 --> 00:33:28,000
facial recognition, things like 
that. 

543
00:33:28,000 --> 00:33:32,600
So it might be one of the few 
scenarios where boys are voice. 

544
00:33:32,600 --> 00:33:36,700
Might be one of the few options.
And I guess what I'd like to 

545
00:33:36,700 --> 00:33:41,000
also ask is, you know, are there
other use cases that you see 

546
00:33:41,000 --> 00:33:43,600
voice? 
Use them a lot for 

547
00:33:43,900 --> 00:33:47,200
authentication? 
Where it makes sense other than 

548
00:33:47,200 --> 00:33:49,400
fin serve well. 
So, so good. 

549
00:33:49,900 --> 00:33:52,800
Tell me what you mean, by that 
Financial Services. 

550
00:33:53,200 --> 00:33:56,300
No, I'm sorry, I need that part.
What do you mean in terms of 

551
00:33:56,500 --> 00:33:59,400
using voice for Finn serve as 
that? 

552
00:33:59,400 --> 00:34:03,900
Just like when you call the call
center sometimes but like Bank 

553
00:34:03,900 --> 00:34:07,100
of America, for example. 
As doing, I don't know if they 

554
00:34:07,500 --> 00:34:11,699
have rolled it out, nationally 
or globally yet, but they've 

555
00:34:11,699 --> 00:34:14,100
created banking centers that 
don't have people. 

556
00:34:14,900 --> 00:34:19,199
So you can literally walk up to 
a screen that is about below 

557
00:34:19,199 --> 00:34:21,800
your waist to probably depending
on your height. 

558
00:34:21,800 --> 00:34:23,400
Of course. 
For me, it's like a foot over my

559
00:34:23,400 --> 00:34:25,400
head. 
So I would say it's probably a 

560
00:34:25,400 --> 00:34:30,300
four or five foot tall screen 
with AI, it has an artificial 

561
00:34:30,300 --> 00:34:34,300
agent, on the other side, and I 
don't have to authenticate, I 

562
00:34:34,308 --> 00:34:37,300
exist. 
So that I never saw some in the 

563
00:34:37,300 --> 00:34:40,800
near, the subway stations on 
Broadway in New York City. 

564
00:34:41,199 --> 00:34:45,900
There's a couple in Columbus, 
we're such a test a test Market,

565
00:34:45,900 --> 00:34:48,500
it's silly. 
We get the first flavor of lays 

566
00:34:48,500 --> 00:34:52,000
when they first release it to 
see how we do, which can be good

567
00:34:52,000 --> 00:34:54,000
or bad depending on all right. 
Exactly. 

568
00:34:55,100 --> 00:34:56,800
Cinnamon Toast Crunch flavored 
Doritos. 

569
00:34:56,800 --> 00:35:02,900
No, thank you. 
Anyways, so they they the use 

570
00:35:02,900 --> 00:35:07,100
case there is wicked cool 
because You literally don't have

571
00:35:07,100 --> 00:35:10,600
to do anything but walk in and 
conduct your business. 

572
00:35:11,400 --> 00:35:15,800
It's a sweet use case if you 
think about applying that theory

573
00:35:16,100 --> 00:35:20,400
to something like Walmart think 
of how Walmart could use that 

574
00:35:20,400 --> 00:35:22,300
from a predictive marketing 
point of view. 

575
00:35:22,300 --> 00:35:24,700
So they follow a pattern of 
life, right? 

576
00:35:24,700 --> 00:35:26,900
Or pattern of your existence 
throughout a store. 

577
00:35:27,600 --> 00:35:29,000
They have security cameras 
anyway. 

578
00:35:29,000 --> 00:35:33,000
So use that data, right? 
So, watch where they're going 

579
00:35:33,000 --> 00:35:36,000
and what are they buying? 
And then, Order. 

580
00:35:36,200 --> 00:35:40,300
And so what would they like Leah
by an Impulse buy at the 

581
00:35:40,300 --> 00:35:43,700
register? 
Or you noticed when these 

582
00:35:43,700 --> 00:35:47,700
products are close to these 
products and this one gets 

583
00:35:47,700 --> 00:35:50,700
purchased because it's right 
behind them and increased sales 

584
00:35:50,700 --> 00:35:54,700
of these items. 
So it's we got to stop thinking 

585
00:35:54,700 --> 00:35:56,600
that it's just about 
authentication. 

586
00:35:56,600 --> 00:36:01,900
It's about making I'm a 
capitalist. 

587
00:36:01,900 --> 00:36:04,900
Can you tell? 
It's making money and it's 

588
00:36:04,900 --> 00:36:06,400
making me. 
Money more effectively, which 

589
00:36:06,400 --> 00:36:10,100
would drive costs down. 
I think the economic 

590
00:36:10,100 --> 00:36:13,300
ramifications are pretty big. 
If we get out of our own way and

591
00:36:13,300 --> 00:36:19,900
stop worrying about the false 
connotation of Biometrics, being

592
00:36:20,000 --> 00:36:23,600
an invasion of privacy, because 
it's not, we're not holding your

593
00:36:23,600 --> 00:36:25,800
voice. 
We're retaining your audio. 

594
00:36:26,100 --> 00:36:30,000
We're triple hashing. 
Creating a big long. 

595
00:36:30,000 --> 00:36:34,700
Number that if you stole it, 
even if I send it to you, you 

596
00:36:34,700 --> 00:36:36,900
would not be able. 
First identify, even that it's 

597
00:36:36,900 --> 00:36:40,200
yours. 
All right, so there is no pii 

598
00:36:40,600 --> 00:36:44,500
involved in. 
VB it just It Isn't. 

599
00:36:45,000 --> 00:36:48,400
So once we get out of that and 
stop worrying about that, then 

600
00:36:48,400 --> 00:36:51,000
we could talk about what can 
really be done with by my church

601
00:36:51,300 --> 00:36:55,600
soapbox off. 
So what about scenarios where 

602
00:36:55,600 --> 00:36:58,800
you definitely do not want to 
use like the opposite, right? 

603
00:36:58,900 --> 00:37:01,300
We talked about a couple use 
cases here where yeah makes 

604
00:37:01,300 --> 00:37:05,400
sense, you know, prison or a 
jail or financial services or Or

605
00:37:05,600 --> 00:37:07,700
retail in general. 
We think being able to walk up 

606
00:37:07,700 --> 00:37:11,000
and say, hey, I want to know 
about a quarter pounder with 

607
00:37:11,000 --> 00:37:13,500
cheese. 
Only onions and fries and a 

608
00:37:13,508 --> 00:37:15,700
coke, right? 
Rather than talking to a person,

609
00:37:15,700 --> 00:37:19,300
which appears to be going by the
wayside, or going after those 

610
00:37:19,300 --> 00:37:22,700
one stupid little iPads and 
keying in your own order, right?

611
00:37:22,700 --> 00:37:24,100
The might actually have the 
order, right? 

612
00:37:24,100 --> 00:37:27,300
So I'm good right? 
Yeah, I'm okay with that part 2.

613
00:37:27,300 --> 00:37:31,200
But what's the opposite of this?
Like, where did where is voice 

614
00:37:31,200 --> 00:37:36,000
Biometrics never to be used? 
I don't think it exists. 

615
00:37:37,100 --> 00:37:39,800
There's no scenario where it 
just doesn't make sense, to 

616
00:37:39,800 --> 00:37:43,300
apply voice Biometrics as part 
of the authentication string or 

617
00:37:43,300 --> 00:37:47,700
the identification not for me. 
Even I like a loud loud. 

618
00:37:47,700 --> 00:37:52,300
Place quiet place place maybe 
with a lot of voices like an 

619
00:37:52,300 --> 00:37:56,600
airport or a subway station. 
No isolation false, anything 

620
00:37:56,600 --> 00:37:59,100
like that we already do it, 
right? 

621
00:37:59,100 --> 00:38:03,100
There's a there's an effort that
was done by the Air Force and 

622
00:38:03,100 --> 00:38:06,300
and the Department of Defense is
SNT program which is their 

623
00:38:06,300 --> 00:38:08,900
science and Technology. 
It's kind of like the evaluation

624
00:38:08,900 --> 00:38:13,400
space for the Department of 
Defense where they literally can

625
00:38:13,400 --> 00:38:17,700
authenticate a pilot standing at
his aircraft while it's running 

626
00:38:18,900 --> 00:38:22,800
the they can do all kinds of 
Funky Cold Medina stuff. 

627
00:38:23,000 --> 00:38:27,800
Now that I can't think of a 
single scenario where it would 

628
00:38:27,800 --> 00:38:31,800
not be a relevant possibility, 
okay. 

629
00:38:32,100 --> 00:38:36,700
How about it might be capable 
but what point does the cost? 

630
00:38:37,000 --> 00:38:40,800
The benefit are these scenarios 
where it's super expensive to 

631
00:38:40,800 --> 00:38:42,000
have, you know? 
Okay. 

632
00:38:42,000 --> 00:38:45,600
Well do we really need to be 
able to identify a pilot outside

633
00:38:45,600 --> 00:38:47,700
of his F-16 while the engines 
are running? 

634
00:38:47,900 --> 00:38:51,000
Yes, you can imagine if that's 
cheap to do not see. 

635
00:38:51,200 --> 00:38:56,900
It's well that would not be on 
the heavier side of cost. 

636
00:38:57,500 --> 00:39:00,700
It's really what what drives 
cost and biotin voice. 

637
00:39:00,700 --> 00:39:05,400
Biometrics speed speed to 
authenticate the thresholds 

638
00:39:05,400 --> 00:39:07,700
you're willing to accept. 
Depth. 

639
00:39:07,900 --> 00:39:13,400
And then that's about it. 
That's probably it speed and 

640
00:39:13,400 --> 00:39:21,800
accuracy or those metrics that a
buyer of software can really 

641
00:39:21,800 --> 00:39:26,000
gauge or get that information 
from a software vendor. 

642
00:39:26,000 --> 00:39:31,400
So if I'm in the market for a VB
solution, are those the things 

643
00:39:31,400 --> 00:39:36,300
that I should be looking at and 
are they metrics that the vendor

644
00:39:36,300 --> 00:39:40,100
will Provide and I can rely on 
their answers. 

645
00:39:40,700 --> 00:39:44,200
Okay, well I got me until you 
threw in the end telling the 

646
00:39:44,200 --> 00:39:46,200
truth part. 
Yeah. 

647
00:39:46,200 --> 00:39:48,600
So I mean there's a lot of 
variation there too. 

648
00:39:48,600 --> 00:39:51,000
It's kind of like I feel like 
I'm not giving you any straight 

649
00:39:51,000 --> 00:39:55,300
answers but it's true. 
I mean, when you look at, if 

650
00:39:55,300 --> 00:39:58,300
you're in the market for VB 
solution, you need to solidly 

651
00:39:58,300 --> 00:40:04,500
understand why and what are your
requirements meaning like, do I 

652
00:40:04,500 --> 00:40:09,600
have an alternative flow that 
It's less expensive if I give up

653
00:40:09,600 --> 00:40:13,700
but a percentage or if I require
a little slightly longer 

654
00:40:13,700 --> 00:40:18,500
elongation of audio acquisition.
You got to look at all that 

655
00:40:18,500 --> 00:40:21,100
before you have the 
conversations of percentages. 

656
00:40:21,700 --> 00:40:25,400
But like in a, in a financial 
entity, you're not going to want

657
00:40:25,700 --> 00:40:31,600
anything less than 99.9% by even
would prefer a hundred, but 100 

658
00:40:31,600 --> 00:40:38,000
isn't gonna happen, but if I can
acquire a positive ID, A hundred

659
00:40:38,000 --> 00:40:40,800
and a hundred percent confidence
in three seconds. 

660
00:40:40,800 --> 00:40:43,300
I'm n. 
But if it's 30 seconds, which I 

661
00:40:43,308 --> 00:40:46,200
know some banks are still on 
that old Antiquated technology 

662
00:40:46,200 --> 00:40:49,500
where I got to run my mouth and 
tell you 5 times. 

663
00:40:49,500 --> 00:40:52,200
How much I love my to use my 
voice as my password. 

664
00:40:52,600 --> 00:40:54,000
No, thanks. 
Not going to happen. 

665
00:40:54,000 --> 00:40:58,400
I'm just gonna hit zero like a 
vicious lie right that. 

666
00:40:58,400 --> 00:41:03,400
No, that's clearly annoying but 
I guess I want a clarification 

667
00:41:03,400 --> 00:41:07,100
on that. 
So is it 30 seconds if I know Oh

668
00:41:07,107 --> 00:41:11,200
okay. 
It's claiming to be Mel dial and

669
00:41:11,200 --> 00:41:15,200
so I just have to check this 
boys against what I know for Mel

670
00:41:15,400 --> 00:41:18,400
or is it? 
You are one of my 200 million 

671
00:41:18,400 --> 00:41:22,100
customers and now I have to use 
your voice to figure out, which 

672
00:41:22,100 --> 00:41:23,500
of those two hundred million 
customers. 

673
00:41:23,500 --> 00:41:25,500
Are you therein lies? 
The rub gym? 

674
00:41:25,500 --> 00:41:28,400
That is absolutely. 
The differentiator 

675
00:41:28,400 --> 00:41:33,000
algorithmically is inclusionary 
logic versus exclusionary logic 

676
00:41:33,100 --> 00:41:39,300
and the voice Biometrics 
algorithmic approach, It sounds 

677
00:41:39,400 --> 00:41:42,000
like it wouldn't make any 
difference but when you look at 

678
00:41:42,000 --> 00:41:45,600
it scientifically, the data is 
there that if I already know you

679
00:41:45,600 --> 00:41:50,700
exist, like if there was a 
global voice biometric database 

680
00:41:50,700 --> 00:41:57,200
of everyone to authenticate 
anything then it's going to be 

681
00:41:57,200 --> 00:42:00,900
100%. 
Inclusionary logic meaning can I

682
00:42:02,000 --> 00:42:04,600
I don't even look to see if 
you're excluded from the data 

683
00:42:04,600 --> 00:42:07,900
set. 
Exclusionary logic is Is where 

684
00:42:07,900 --> 00:42:13,400
they look at it and say. 
So can I exclude her from being 

685
00:42:13,400 --> 00:42:18,700
any other entity than Mel demon 
and so that algorithmically and 

686
00:42:18,700 --> 00:42:22,300
how you forge? 
The process is where that 

687
00:42:22,300 --> 00:42:25,600
becomes a differentiator so 
what's next for voice 

688
00:42:25,600 --> 00:42:28,100
Biometrics? 
Like what's the cool thing 

689
00:42:28,100 --> 00:42:31,600
coming up that we need to be 
aware of so it's here but 

690
00:42:31,800 --> 00:42:37,400
sentiment and intention are 
wicked. 

691
00:42:37,800 --> 00:42:41,700
And now it's here but it's not 
widely used yet. 

692
00:42:42,200 --> 00:42:47,800
I think it's worth looking at. 
If you're in an industry, there 

693
00:42:47,800 --> 00:42:51,900
are so many use cases. 
Where sentiment and phraseology 

694
00:42:52,100 --> 00:42:57,200
is really under estimated right 
now. 

695
00:42:57,500 --> 00:43:02,000
There's a lot of value there 
even if it's good versus bad or 

696
00:43:02,000 --> 00:43:06,000
if it's there really irritated 
or they say they're irritated, 

697
00:43:06,000 --> 00:43:08,800
they're really not or They make 
a false claim. 

698
00:43:09,400 --> 00:43:14,800
It's not like a lie detector but
if you're multimodal fusing you 

699
00:43:14,800 --> 00:43:18,900
absolutely have a lie detector 
capability and multimodal fused 

700
00:43:18,900 --> 00:43:22,500
Biometrics. 
So it depends on your industry 

701
00:43:22,500 --> 00:43:25,300
of course. 
But sentiment phraseology is 

702
00:43:25,300 --> 00:43:29,100
wicked cool. 
And that is the factor. 

703
00:43:29,300 --> 00:43:37,800
Allowing that deception versus 
well-intended in the Also, the 

704
00:43:37,800 --> 00:43:42,100
biometric I've kind of seen that
that sentiment in some recent 

705
00:43:42,100 --> 00:43:44,300
Sci-Fi films, and TV shows that 
it watching. 

706
00:43:44,600 --> 00:43:46,300
It's like, you know, you have 
the scanners, I call the 

707
00:43:46,300 --> 00:43:48,600
person's lying, just by the way,
they're talking, how do you 

708
00:43:48,600 --> 00:43:52,300
establish sentiment? 
Like how does a normal person do

709
00:43:52,300 --> 00:43:54,700
this? 
Or is it just the massive amount

710
00:43:54,700 --> 00:43:57,600
of data that's out there and 
correlating it across the other 

711
00:43:57,600 --> 00:43:59,800
modes? 
That is not my area of 

712
00:43:59,800 --> 00:44:03,200
expertise. 
There's a couple wicked cool 

713
00:44:03,200 --> 00:44:08,800
scientists who are doing nothing
but that and that the only 

714
00:44:08,800 --> 00:44:12,000
company I know right now who's 
really nailing it is next video 

715
00:44:12,400 --> 00:44:15,500
which was bought by nice 
systems. 

716
00:44:16,500 --> 00:44:19,800
They're the only company I've 
seen that has truly made some 

717
00:44:19,800 --> 00:44:23,400
strides there and how do you 
send him outside of the 

718
00:44:23,400 --> 00:44:26,000
government space? 
It's used all over and 

719
00:44:26,000 --> 00:44:32,300
government but for different 
purposes but the industry talk 

720
00:44:32,300 --> 00:44:34,400
to the scientists over a next 
idea. 

721
00:44:35,500 --> 00:44:37,000
Okay. 
I think it's probably a show 

722
00:44:37,000 --> 00:44:39,000
topic. 
Maybe 2023 given where we're at 

723
00:44:39,000 --> 00:44:40,300
right now in the air. 
Yeah. 

724
00:44:40,300 --> 00:44:42,000
I think I'm deaf agreed that one
out. 

725
00:44:43,700 --> 00:44:47,000
What about AI when it comes to 
voice Biometrics? 

726
00:44:47,300 --> 00:44:51,100
And the use cases, I'm thinking 
here is data from Star Trek, a 

727
00:44:51,100 --> 00:44:55,100
walking talking Android that is 
a, you know, symbol chroma of a 

728
00:44:55,107 --> 00:44:57,800
human being. 
Do you think at some point that 

729
00:44:57,800 --> 00:45:00,500
they would have their own vows 
biometric? 

730
00:45:00,500 --> 00:45:02,700
Or would it be maybe something 
else behind this? 

731
00:45:02,700 --> 00:45:06,800
Seems like micro service API 
calls based on Bluetooth or 

732
00:45:06,800 --> 00:45:08,500
Wi-Fi. 
Signals that the robot is 

733
00:45:08,500 --> 00:45:10,900
generating or things like that, 
I would. 

734
00:45:11,000 --> 00:45:13,300
So I would say the capabilities 
exist today. 

735
00:45:14,300 --> 00:45:18,800
I know that there's a couple a 
eyes that are fully functional 

736
00:45:18,800 --> 00:45:23,200
and can do voice activated 
things. 

737
00:45:24,200 --> 00:45:25,800
But I guess the question is 
should they? 

738
00:45:25,800 --> 00:45:27,500
And how far do you want to take 
that? 

739
00:45:27,800 --> 00:45:32,300
But how that happens, it's going
to evolve but at this point I 

740
00:45:32,300 --> 00:45:34,800
would say it can be on board. 
Absolutely, you can have on 

741
00:45:34,800 --> 00:45:37,500
board until robots, take over 
the world and we have to all 

742
00:45:37,500 --> 00:45:41,100
Will Smith mute so there's I 
don't know. 

743
00:45:41,100 --> 00:45:44,400
Remember the name of it there's 
it's all over the place right 

744
00:45:44,400 --> 00:45:50,400
now where it mostly actually in 
them and asia-pac region where 

745
00:45:50,400 --> 00:45:55,200
they're generating whole songs. 
Whole artists 100% with AI. 

746
00:45:56,400 --> 00:45:59,900
But I'm too old to remember the 
name and this is full-on 

747
00:45:59,900 --> 00:46:02,200
original. 
I guess. 

748
00:46:02,200 --> 00:46:05,100
Scores or songs or interesting 
upgrade. 

749
00:46:05,300 --> 00:46:07,800
Yeah, I've seen them do. 
I've heard my daughter's really 

750
00:46:07,800 --> 00:46:13,600
into this and I've heard EDM, 
I've heard an opera singer. 

751
00:46:14,300 --> 00:46:16,500
The who wasn't really officer 
was an AI. 

752
00:46:17,300 --> 00:46:22,900
I've heard, what's that? 
You said have ever leader Jim. 

753
00:46:24,400 --> 00:46:26,000
What's the name of that genre of
music? 

754
00:46:26,200 --> 00:46:31,600
Are they country top? 
No, I didn't hear country. 

755
00:46:31,600 --> 00:46:35,200
I forget. 
But it's like an evolved gen Z 

756
00:46:35,900 --> 00:46:39,100
genre of music. 
But I forgive you yet, so it's 

757
00:46:39,100 --> 00:46:41,100
super cool. 
It's there and it's only going 

758
00:46:41,100 --> 00:46:44,600
to get better. 
This is that is the Fidelity of 

759
00:46:44,600 --> 00:46:48,500
that audio there or is it still 
mechanical sounding? 

760
00:46:48,600 --> 00:46:50,000
Oh, no. 
Not even a little bit 

761
00:46:50,800 --> 00:46:53,200
interesting. 
So I think when the yeah, 

762
00:46:53,200 --> 00:46:58,400
gotcha, well I think when, you 
know, You can take data points 

763
00:46:58,400 --> 00:47:00,300
and big data and crunch it all 
together. 

764
00:47:00,400 --> 00:47:03,600
I mean, they already know like 
beats for a minute what people 

765
00:47:03,600 --> 00:47:08,200
like and what, you know, how to 
construct songs, so that people 

766
00:47:08,200 --> 00:47:11,800
are attracted to them. 
Now, take that and start taking 

767
00:47:11,800 --> 00:47:15,900
what kind of voices people are 
tend to like and you mix all 

768
00:47:15,900 --> 00:47:19,300
that together and hit the themes
that people like and now all of 

769
00:47:19,300 --> 00:47:24,900
a sudden you just have an 
algorithm algorithmically you 

770
00:47:24,900 --> 00:47:28,500
know made to be popular. 
Or song or even just customized 

771
00:47:28,500 --> 00:47:30,200
right to a person's flavor 
profile. 

772
00:47:30,200 --> 00:47:33,600
Yeah, now when I like our EDM 
Jim likes this country, right? 

773
00:47:33,600 --> 00:47:35,700
We're going to have different 
opinions over everything at 

774
00:47:35,700 --> 00:47:38,700
different point. 
Why you are our own unique 

775
00:47:38,700 --> 00:47:43,000
listening sound pattern, right? 
We could essentially generate 

776
00:47:43,500 --> 00:47:48,400
audio on the Fly that matches 
with our mood or whatever our 

777
00:47:48,400 --> 00:47:50,500
preferences. 
Our I think that is fascinating.

778
00:47:50,700 --> 00:47:54,300
It is fascinating, it's like 
Spotify unwrapped on steroids 

779
00:47:54,300 --> 00:47:55,900
basically. 
Yeah. 

780
00:47:57,300 --> 00:47:59,700
All right, you we've been 
talking awful lot here. 

781
00:47:59,900 --> 00:48:03,700
I want to close out on a lighter
note and got a couple options. 

782
00:48:03,700 --> 00:48:06,400
And the one that I'm going to 
pick here, is you have your own 

783
00:48:06,400 --> 00:48:10,600
late-night talk show who do you 
invite as your first guest 

784
00:48:10,800 --> 00:48:12,600
melting? 
Then it's the melting man show 

785
00:48:12,900 --> 00:48:15,800
hearing, I don't know every 
night at end on NBC. 

786
00:48:16,600 --> 00:48:18,300
Who's your first guest on your 
new show? 

787
00:48:18,700 --> 00:48:21,800
Do they have to be alive? 
No II didn't specify so you can 

788
00:48:21,800 --> 00:48:23,500
pick. 
Anybody want really, Jeff? 

789
00:48:23,600 --> 00:48:25,500
That's hard. 
I would have like a hundred and 

790
00:48:25,500 --> 00:48:27,400
twenty people. 
Pull off the bat that I would 

791
00:48:27,400 --> 00:48:30,500
say. 
I want to pick one or maybe pick

792
00:48:30,500 --> 00:48:34,800
a wine up two or three guests. 
All right. 

793
00:48:34,900 --> 00:48:41,700
I would want Harriet Tubman 
because she was a badass, I 

794
00:48:41,700 --> 00:48:48,300
would want George Washington. 
And then modern day, I would 

795
00:48:48,300 --> 00:48:52,400
want. 
The creators of South Park, 

796
00:48:53,900 --> 00:48:55,400
Matt. 
And was that Matt Striker? 

797
00:48:55,400 --> 00:48:56,600
Interesting. 
Yeah, okay. 

798
00:48:57,900 --> 00:49:01,900
That's a lot years. 
That's a strong opening night, 

799
00:49:01,900 --> 00:49:04,300
right? 
I didn't think of historical 

800
00:49:04,300 --> 00:49:06,800
figures. 
I my mind went right to Elon 

801
00:49:06,800 --> 00:49:09,200
Musk. 
Oh, he's I have such a 

802
00:49:09,200 --> 00:49:13,100
girl-crush on him. 
Oh, be still my heart. 

803
00:49:13,700 --> 00:49:16,400
Yeah, that's that's my choice. 
What about you Jeff? 

804
00:49:18,300 --> 00:49:20,000
Yeah, I'm torn. 
So I'm going to pick two and 

805
00:49:20,000 --> 00:49:23,200
cheat. 
That's why I gave Mel cover to 

806
00:49:23,200 --> 00:49:26,400
pick whatever she wanted. 
I'm going with George Carlin. 

807
00:49:28,100 --> 00:49:32,000
As the opening guess and then 
Jon Stewart is sort of on the 

808
00:49:32,000 --> 00:49:35,400
bench there as well. 
Hurry up, that's who I would 

809
00:49:35,400 --> 00:49:38,400
start with why I'm a fan of 
comedy, and I think it would be 

810
00:49:38,400 --> 00:49:43,400
just a fascinating conversation,
given how popular Carlin has 

811
00:49:43,400 --> 00:49:46,800
been for decades, especially 
even him and he passed away, you

812
00:49:46,800 --> 00:49:49,900
know, few years back. 
But he's still such an influence

813
00:49:49,900 --> 00:49:52,700
for a lot of comics and a lot of
the genres of Comedy that are 

814
00:49:52,700 --> 00:49:57,300
out there now, feed off of sort 
of that, you know, not 

815
00:49:57,300 --> 00:50:02,000
necessarily Political but socio,
societal kind of observations 

816
00:50:02,000 --> 00:50:05,100
and things like that. 
And I think Jon Stewart took it 

817
00:50:05,100 --> 00:50:09,200
to more of the political level 
of it, which I thought was just 

818
00:50:09,200 --> 00:50:12,100
hilarious. 
And I can, I could I could watch

819
00:50:12,100 --> 00:50:14,600
The Daily Show from from years 
and years on end. 

820
00:50:14,600 --> 00:50:18,000
And Trevor Noah, you know, was 
his last show was last night, so

821
00:50:18,000 --> 00:50:20,900
we were watching that one last 
night, but I would go with 

822
00:50:20,900 --> 00:50:23,700
George Carlin and Jon Stewart as
the two that I would have on 

823
00:50:23,700 --> 00:50:25,500
there and then somebody 
historical. 

824
00:50:25,500 --> 00:50:27,300
I think would be cool to have 
like Abraham Lincoln. 

825
00:50:27,800 --> 00:50:31,800
You know what movie were you 
gonna go see things like that. 

826
00:50:32,100 --> 00:50:37,100
What movie? 
Yeah, movies back then I've got 

827
00:50:37,100 --> 00:50:40,800
a, I've got a share, my George 
Harlem story. 

828
00:50:40,800 --> 00:50:47,300
So yeah, one of my co-workers 15
years ago or something this guy 

829
00:50:47,300 --> 00:50:51,900
was hilarious and name was 
Patrick Gibbons and his father 

830
00:50:51,900 --> 00:50:54,900
was a drill sergeant in the 
Marines. 

831
00:50:54,900 --> 00:50:58,600
So you think like his dad must 
have Have been some kind of 

832
00:50:58,600 --> 00:51:02,400
like, you know, jerk like 
really, like overbearing and I 

833
00:51:02,408 --> 00:51:05,100
just couldn't imagine because 
this guy was just so funny. 

834
00:51:05,400 --> 00:51:08,400
Well, turns out his father, the 
drill sergeant in the Marines, 

835
00:51:08,600 --> 00:51:11,800
when he was a kid was best 
friends with George Carlin. 

836
00:51:12,200 --> 00:51:13,800
Nah. 
Yes. 

837
00:51:13,900 --> 00:51:16,700
As friends that grew up together
and some guy like everything, 

838
00:51:16,700 --> 00:51:18,100
mr. 
George Carlin here. 

839
00:51:18,200 --> 00:51:20,900
Yeah. 
You know, I guess six degrees. 

840
00:51:20,900 --> 00:51:22,900
Exactly. 
I don't have the anti three 

841
00:51:22,900 --> 00:51:25,600
degrees now, right? 
Yeah, because I'm Jimmy, right, 

842
00:51:25,600 --> 00:51:27,200
we're both connected. 
Yeah. 

843
00:51:27,900 --> 00:51:30,000
We're not hit the same rank my 
all right. 

844
00:51:30,000 --> 00:51:32,400
One of my Idols. 
So I think I think we'll go 

845
00:51:32,408 --> 00:51:34,400
ahead and leave it there for 
this week Mel you been really 

846
00:51:34,400 --> 00:51:36,400
generous to the time I want to 
ask for two more minutes. 

847
00:51:36,900 --> 00:51:39,600
What is something that people 
should take away from this 

848
00:51:39,600 --> 00:51:41,500
conversation about voice 
Biometrics? 

849
00:51:41,900 --> 00:51:48,000
If anything going in wrapping up
22 going into 2023, what do I 

850
00:51:48,000 --> 00:51:51,400
need to know? 
Biometrics is not a privacy 

851
00:51:51,400 --> 00:51:54,300
concern. 
It's not pii. 

852
00:51:55,000 --> 00:51:58,600
And number two, use it. 
There's a use case for it 

853
00:51:58,600 --> 00:52:01,400
everywhere, the end. 
Okay. 

854
00:52:01,400 --> 00:52:03,300
Do you need two minutes Jimbo 
yourself? 

855
00:52:03,300 --> 00:52:04,700
Final thoughts for this week? 
Yeah. 

856
00:52:04,700 --> 00:52:09,500
My final thoughts are, I reached
out to Mel on a, you know, I saw

857
00:52:09,500 --> 00:52:12,900
her connected to Becky 
archambault at Gartner. 

858
00:52:13,000 --> 00:52:16,500
It didn't know Mel from, you 
know, anybody else or reached 

859
00:52:16,500 --> 00:52:19,900
out super awesome person, 
Person. 

860
00:52:20,000 --> 00:52:24,200
I think you reach out to her and
make a connection. 

861
00:52:24,900 --> 00:52:27,900
But also, I mean, I would 
encourage you to take a chance 

862
00:52:27,900 --> 00:52:32,900
and anybody who's out there who 
you think you'd like to, you 

863
00:52:32,900 --> 00:52:36,800
know, make a connection with not
to try and sell them something 

864
00:52:36,800 --> 00:52:39,800
please. 
But just to, you know, spark 

865
00:52:39,800 --> 00:52:42,700
that conversation or be 
connected and follow them or 

866
00:52:42,700 --> 00:52:46,100
whatever, go for it. 
Well, the worst they can do is 

867
00:52:46,100 --> 00:52:49,200
blow you off or black, you 
disconnect? 

868
00:52:50,500 --> 00:52:54,300
Yeah, that hurt over it. 
Yeah, there you go. 

869
00:52:54,300 --> 00:52:57,200
No, I think, you know, I think 
it's okay to ask for help right.

870
00:52:57,200 --> 00:53:00,600
There are the problems that a 
lot of us face especially in any

871
00:53:00,600 --> 00:53:02,700
space have probably been solved 
before. 

872
00:53:03,200 --> 00:53:04,500
Right. 
And then the stronger, your 

873
00:53:04,500 --> 00:53:07,600
network is the more people, you 
know, and more people that you, 

874
00:53:07,900 --> 00:53:11,000
that, you know, and that they 
know can help you get to that 

875
00:53:11,000 --> 00:53:12,800
answer quicker, right? 
We don't need to solve 

876
00:53:12,800 --> 00:53:15,700
everything for the first time, 
so yeah, ask for help. 

877
00:53:15,800 --> 00:53:17,900
I think that's ask for advice, 
right? 

878
00:53:17,900 --> 00:53:20,200
See how other people are doing? 
That's why I'm a big fan of 

879
00:53:20,200 --> 00:53:23,500
organizations like ID Pro, for 
example, and the slack Channel 

880
00:53:23,500 --> 00:53:25,800
they have, right? 
And you know, this podcast will 

881
00:53:25,800 --> 00:53:29,400
bring all kinds of viewpoints, 
you know, to, to the conscious 

882
00:53:29,400 --> 00:53:31,300
level. 
Hopefully, if you're not already

883
00:53:31,300 --> 00:53:35,600
subconscious after listening. 
So, that's, I think, you know, 

884
00:53:35,600 --> 00:53:37,200
be aware of that. 
And I think Mel if you're cool 

885
00:53:37,200 --> 00:53:40,300
with it, we typically will put 
our guests LinkedIn connection 

886
00:53:40,300 --> 00:53:42,900
into our show notes. 
And if they have questions, they

887
00:53:42,908 --> 00:53:45,300
can reach out and you know, 
maybe tell you that you're 

888
00:53:45,300 --> 00:53:47,400
wrong, or maybe that you're 
right, or maybe somewhere in 

889
00:53:47,400 --> 00:53:49,200
between, right. 
I've been wrong. 

890
00:53:50,300 --> 00:53:52,400
It's rare but it happens go to 
you. 

891
00:53:52,600 --> 00:53:55,700
If you tell Mel she's wrong, 
expect a response. 

892
00:53:56,600 --> 00:53:59,300
Probably a scientific way. 
Over analysed one. 

893
00:53:59,800 --> 00:54:01,800
Okay we're gonna go ahead and 
leave it for this week. 

894
00:54:02,400 --> 00:54:05,500
Want to thank everyone for 
listening and you can find us on

895
00:54:05,500 --> 00:54:07,300
the web by Danny at the 
center.com. 

896
00:54:07,400 --> 00:54:12,900
We're on Twitter so far still at
idac podcast and yeah with that 

897
00:54:12,900 --> 00:54:14,900
we'll go ahead and leave it for 
this week mellow thanks you so 

898
00:54:14,900 --> 00:54:17,400
much for taking the time. 
Jim as always thanks for the 

899
00:54:17,408 --> 00:54:19,200
time and we'll talk with 
everyone. 

900
00:54:19,300 --> 00:54:24,400
One in the next one. 
Thanks for listening to the 

901
00:54:25,400 --> 00:54:27,200
podcast. 
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