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Do you know who has access to 
what this is? 

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The identity at the center 
podcast? 

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If you're looking for identity 
and access management talk 

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you've come to the right place 
and now on to the show, Welcome 

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to the identity of the sender 
podcasts. 

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I'm Jeff, that's Jim, I'm Jim, 
you are Jim sitting here in 

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sweltering, hot Georgia, Jeff, 
it is September 13th, is 95 

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degrees outside, it's it's not 
great. 

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This is an air conditioning all 
day and go outside and it's like

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when is fall going to be here. 
You and I are going to be in 

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Boston next week and I was 
informed. 

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It's going to be in the 90s in 
Boston. 

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In late September. 
I just don't get it. 

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I don't like it. 
I do. 

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I find this completely 
unacceptable and I'm very 

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excited. 
You know, me, right? 

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Tech kind of nerd guy, right? 
Sony has a personal air 

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conditioner t-shirt that they're
coming out with and I cannot 

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wait for something like that to 
become more mainstream. 

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It's going to start in Japan. 
I think it is later this year is

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like a Kickstarter or Indiegogo,
but I'm hopeful that stuff like 

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that. 
I'm all about the personal 

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climate control. 
Absolutely you and Your personal

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fan. 
Yeah, exactly. 

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Yeah. 
You know, I got an observation 

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to share with your jeff which is
that I believe you have a 

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resistance to heat and humidity 
you're resisting. 

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I am resistant to it, I do not 
like it. 

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It is not my thing. 
I am a cold-weather bird. 

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I would much rather it be 30 
degrees then 80 degrees believe 

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it or not. 
You know, I was kind of leading 

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into our conversation as looking
at a Really good blog with the 

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reasons people resist change. 
And I'm thinking one of the 

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reasons that you're resistant to
hot weather is that you were not

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being consulted. 
You are not consulted on on 

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whether or not it's not whether 
was any good. 

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Yeah, that's that's playwright 
and no one no one ran this by me

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I would have e towed it. 
I would have I would have 

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provided some input into 
hopefully influencing the 

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decision to be made that that 
temperature was unacceptable. 

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And would need to be revised. 
Our for that is that is right 

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there. 
Jim that is professional 

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podcast, segue magic that you 
just did. 

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All right, that's my specialty. 
Have you done this before? 

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Yeah, I think we're on episode 
twelve, so over 12. 

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Yeah, so we're going to talk 
about change hon battling 

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resistance against kind of 
change against the. 

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I am world I guess can come in 
many forms, many reasons, right?

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Things like no funding. 
I don't know why I need it. 

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You know what is this thing? 
We're trying to do. 

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Or maybe you've already got 
something in place and she's not

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getting used things like that. 
You guys think coming up in a 

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couple of our projects recently,
which is your customers or 

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clients who have deployed, I am 
tools Risa certain level of 

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success and then they're having 
trouble moving forward. 

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And so, you know, the two major 
examples that I'm probably going

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to keep referencing back to is 
first in the privileged access 

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management space Where, you 
know, organizations stand up for

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great privileged access 
management tool. 

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And the people who need to use 
it are tremendously resistant 

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and they're finding every reason
that is not going to work. 

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The second area is in you know 
whether its identity Governor's 

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or kind of single sign-on or you
know access management General, 

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you've got kind of the big 
gorilla applications in the 

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organization's or Pig. 
Large groups that are saying, 

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don't touch my application and 
I'm trending to both of these 

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types of situations a few times 
in my career. 

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And so I'd like to know as the 
pod great podcast progresses 

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kind of talk about things I've 
done that I think can really 

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help our listeners kind of take 
on those types of resistance. 

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Yeah and I think there's 
definitely some creative ways to

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solve that and it's some stuff 
that you know I've done in the 

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past as program management maybe
we should start. 

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With why is there resistance and
the way that I was thinking 

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about it was I kind of bucket of
things into kind of three major 

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categories. 
There's Financial there's 

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personal and their strategic. 
So for my financial standpoint, 

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you know, why would someone 
resist doing something in the IM

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space? 
And this probably isn't specific

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either tie Em Right? 
Probably apply to anything but 

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we're and I am podcast. 
We're going to focus on the I Am

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side. 
Yeah first thing for a financial

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right, can we afford this? 
Can't afford it, we don't have 

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the funding, don't want to do 
something you know to solve this

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issue. 
That's come up. 

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You know, maybe we don't need 
it. 

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There's no /. 
You know, there's no realization

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of what is the benefit. 
Why do we need to do that? 

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So therefore, we're not going to
do the funding or maybe in this 

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came up earlier this week. 
With one of the clients I'm 

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working with, you know, what's 
the return on the investment? 

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A lot of people are looking for.
Okay. 

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How does this save us money? 
You know, maybe maybe it does. 

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Maybe it doesn't, right? 
So there could be a few 

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different Financial things, I 
think about it from a personal 

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standpoint. 
There's, there's a fear that 

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comes along sometimes with I am 
right job loss. 

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This is going to automate me out
of a position kingdoms crumble, 

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maybe internally. 
Right? 

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You may be built a team or an 
organization that has a lot of 

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head count. 
And maybe there's some fear 

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around, losing some of that 
Kingdom because, you know, you 

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can lose familiarity with 
existing processes on the 

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personal side. 
So you know how to do it today 

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and this is the way it works, 
right? 

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I'm not going to switch to a 
smartphone because my flip phone

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is works just fine for me. 
Never mind, all the benefits. 

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I'll get, you know, out of 
moving to, you know, the new 

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technology this is what I like 
in this isn't. 

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I'm not willing to make a 
change, you know, could be 

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things around red tape. 
Other in a fish's in 

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efficiencies and it probably 
strikes kind of what you were 

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talking about the privileged 
access management site, right? 

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It's this is just another step. 
I have to go through to get what

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I need or there's no, why am I 
doing this? 

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Because it's just an efficient 
perception of it and then I'm 

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from the Strategic side, I'm 
thinking, you know, it doesn't 

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align with business, needs you 
Are we doing this? 

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It doesn't make any sense 
strategically as an 

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organization. 
Why do we need this or my 

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favorite it's--, going to handle
it toss it over the it wall. 

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Itu figured out all of a sudden 
I've got a whole bunch of Heroes

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on the it side. 
I am heroics as I like to call 

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it who are making things happen.
Despite, you know, the the lack 

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of Investments, you know, 
whether its Financial or even 

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just, you know, thought 
leadership on the business side 

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to help with, you know, fixing 
problems. 

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As maybe that don't work, what 
do you thinking? 

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I think you raised a lot of the 
same points that probably are 

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going to be in what I have to 
say. 

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So I'll try not to repeat a lot 
of what you're saying because I 

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agree with where you're coming 
from, you know, the angle that I

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chose to look at resistance, is 
that resistance to, I am a lot 

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like resistance to change as 
human being. 

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So we kind of view the world. 
It's really human beings 

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interacting and as human beings 
who are Putting up the 

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resistance. 
It it's kind of like, you know, 

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how in our practice, we have 
that slide which is the top 10 

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reasons. 
I am projects fail and if you 

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trace those back, there are all 
the same reasons, almost all 

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projects fail, right. 
And not that is not a creative 

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side or that it's not true. 
It's just it's the same reasons.

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Things fail in other IT projects
or other projects. 

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Ihr projects are financed. 
Projects are similar are the 

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same reasons. 
I am projects fail foremost for 

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the most part and I think the 
reason people resist change in, 

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I am ties back a lot to why they
resist change everywhere. 

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And so I found this really cool 
blog, which I would like to link

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in the show notes, but I'm going
to go through a few of these and

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see which one's resonating just 
kind of. 

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Let me know if you hear one. 
Do you want to kind of talk 

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about the first is 
misunderstanding about the need 

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for change when the reason for 
change is unclear. 

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So I think that's kind What you 
are saying where they're not 

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people are not really sure of 
like, what is the benefit here? 

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Fear of the unknown? 
I think this is a big one, 

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especially for I am and IT 
projects, which is like, okay, 

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you're bringing up something 
like privileged access 

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management. 
What does that? 

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Even what does that even really 
mean? 

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I'm scared of that. 
I think you know in life we can 

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be scared of the unknown and I 
think certainly when it comes to

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I am projects the same kind of 
thing is like people need to be 

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educated. 
Dated about it. 

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And you know, the only thing is 
it just education. 

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So if you're not a trusted 
source of information, if you 

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haven't kind of established that
yes I actually do what I'm doing

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and that people believe that, 
then they may not even trust you

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as a source of expertise in 
something. 

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So again this is kind of going 
all the way back to you. 

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Like the human psychic 
psychology aspect. 

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Yeah. 
Number Lack of competence. 

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So, this kind of goes back to 
what I was talking about the big

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gorillas where, you know, so one
of the things I've run into with

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some of my clients is that 
they'll have a major I am 

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system, that is, as achieved a 
certain level of success, and 

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now, they've reach out to the 
big gorilla. 

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Like the big Erp system or the 
big EMR system and their 

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organization. 
They want to pull that in to the

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IMs here and they say good, we 
Can integrate with your 

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application for provisioning and
we can you know suck out all the

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entitlements is going to be 
great. 

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We're going to take all this 
work, off your shoulders and 

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they say you know you don't know
how how much work does this 

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really is like you're not you 
don't have the confidence to 

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take over what we do. 
It's it's complex you don't get 

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the problem and so just kind of 
getting into one of the ways I 

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think to combat that. 
Is, okay, so let's take the IGA,

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for example. 
So, starting with IGA, I like 

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to, like, let's walk before we 
can run. 

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So let's start at a very low 
touch operation. 

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Let's start collecting accounts,
entitlements. 

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And showing that we can build 
the one place to go to know who 

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has access to what. 
Let's get the account. 

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Those correlate them to 
identities and then we have a 

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picture of what access a person 
has system from as far. 

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Far as like any kind of risk 
that you could be putting toward

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that IGA system. 
It's minimal because all you're 

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doing is kind of read. 
You have a kind of read only 

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access and then you start 
stepping into more advanced 

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features and you show that look,
we actually do have competence. 

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We are able to, you know, 
integrate with your assistant 

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without breaking things without 
taking your system down, you're 

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not now at the mercy of of our 
system being available in order 

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to You or maybe you are at the 
mercy as you get into 

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provisioning and access requests
and things like that, even more 

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like single sign-on but we've 
now had an opportunity to prove 

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ourselves by stepping through 
this that, you know, we as we 

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took on more and more risk but 
some are more and more 

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functionality. 
We've shown success. 

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So it's kind of the way I like 
to approach that kind of Fear 

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Factor that level of resistance 
because it's like, okay, Jeff 

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has come a long. 
Now, all of a sudden You were so

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surprised visionnaire accounts 
first off, I don't know that 

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Jeff even has the capability 
second off. 

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I don't know if his systems even
going to be reliable. 

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I'm the last thing I want to do 
is hand over some function. 

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That is critical for me to 
provide a service of the 

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business. 
And I don't know if Jeff can 

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really do it. 
And so then Jeff comes and says,

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well, let you know, I've got a 
responsibility to business to 

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which is to show, you know, to 
have one place to go to new as 

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access to what let me in. 
Used get a file feed, or let me 

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at least, have a read-only 
account to a database to 

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database you to pull the 
accounts and tyrants. 

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And then we look at me very 
well. 

227
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You know, this is going to keep 
Jeff happy, let's give them 

228
00:12:37,800 --> 00:12:39,700
that, but it gives you an 
opportunity. 

229
00:12:39,700 --> 00:12:43,500
First off, it does provide real 
value because now you see what 

230
00:12:43,500 --> 00:12:47,100
people have access to in the big
rule application as well as all 

231
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the other applications. 
But to it's like, okay look, 

232
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that wasn't so bad. 
We're able to connect. 

233
00:12:53,500 --> 00:12:55,700
It wasn't so bad. 
You know, build that trust, 

234
00:12:55,700 --> 00:12:57,800
right? 
I mean it's that that that 

235
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competence factor, I see it, 
going both ways. 

236
00:13:00,200 --> 00:13:03,600
So the confidence to be able to 
do what you're say, you're going

237
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to do right here is all the 
features and I think that's part

238
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of you know, good program 
management is managing the 

239
00:13:08,900 --> 00:13:11,500
expectations, right? 
Because you know you don't want 

240
00:13:11,500 --> 00:13:14,600
to over promise and under 
deliver if anything under 

241
00:13:14,600 --> 00:13:16,400
promise and over deliver, that's
kind of my motto. 

242
00:13:16,700 --> 00:13:19,700
So you know what, you know, 
build that trust with the 

243
00:13:19,700 --> 00:13:22,400
organization that you can do it,
you're gonna say, do, but also 

244
00:13:22,400 --> 00:13:24,600
from the resistance and the 
chain standpoint I see. 

245
00:13:24,800 --> 00:13:28,100
The other side to where the way 
that you've been doing your 

246
00:13:28,100 --> 00:13:30,700
work, right? 
If you're a recipient of these 

247
00:13:30,700 --> 00:13:33,100
kind of new things that are 
coming from, I am you've got to 

248
00:13:33,100 --> 00:13:35,300
be able to adapt and change the 
times, right? 

249
00:13:35,300 --> 00:13:39,200
Maybe you've been working in a 
manual mode and creating sap 

250
00:13:39,200 --> 00:13:42,500
accounts, you know, for the last
10 years and now there's a, you 

251
00:13:42,500 --> 00:13:45,200
know, a better way to automate 
it and make it more efficient. 

252
00:13:45,200 --> 00:13:48,400
Sometimes your skill sets are 
going to have to evolve with the

253
00:13:48,400 --> 00:13:51,500
organization and I think 
sometimes, you know, people fear

254
00:13:51,500 --> 00:13:54,100
that on the other side of things
too, is they're not willing to 

255
00:13:54,108 --> 00:13:56,000
make that change. 
JH, which is unfortunate. 

256
00:13:56,000 --> 00:14:00,700
And sometimes that leads to 
casualties and the war on the, I

257
00:14:00,700 --> 00:14:05,200
Am side but if people are 
willing to change their skills 

258
00:14:05,200 --> 00:14:08,000
or update their skills to keep 
up with times, you know, I think

259
00:14:08,000 --> 00:14:11,600
that that may help sometimes 
with that just, it's an 

260
00:14:11,600 --> 00:14:16,000
unfortunate as a sad thing, 
sometimes people can can't or 

261
00:14:16,000 --> 00:14:18,800
won't change their own skill set
to keep Pace with where the 

262
00:14:18,800 --> 00:14:20,400
organization is going, and 
that's just something to be 

263
00:14:20,400 --> 00:14:24,500
aware of, so I can you just 
nailed the the skill of the 

264
00:14:24,800 --> 00:14:29,700
Ultimate podcast Segway is 
number four was connected to the

265
00:14:29,700 --> 00:14:31,900
old way. 
You know, people who have 

266
00:14:31,900 --> 00:14:35,400
emotional connections or are 
kind of hardwired to the way 

267
00:14:35,400 --> 00:14:39,600
they've been doing things and 
now all of a sudden you're 

268
00:14:39,600 --> 00:14:41,800
asking them to do things in a 
new way. 

269
00:14:43,100 --> 00:14:45,800
I also think you know I was 
thinking about a lot of 

270
00:14:45,800 --> 00:14:51,100
automation over time has 
obsoleted manual ways of doing 

271
00:14:51,100 --> 00:14:54,300
things right? 
And some people don't people are

272
00:14:54,308 --> 00:14:58,200
afraid To be obsoleted, right? 
Especially if they really, like 

273
00:14:58,200 --> 00:15:01,300
the job, they have or really 
connected to the job. 

274
00:15:01,300 --> 00:15:03,600
They have, they don't want to 
see that go away. 

275
00:15:04,100 --> 00:15:07,900
They like maybe answering the 
phones and or getting the facts 

276
00:15:07,900 --> 00:15:12,300
tickets and punching in, you 
know, user account and there's 

277
00:15:12,300 --> 00:15:15,700
fewer and fewer places that do 
that, but I guess I'm getting as

278
00:15:15,700 --> 00:15:19,500
connected to the old way, is 
another form of resistance, 

279
00:15:19,800 --> 00:15:22,900
makes a lot of sense. 
Yeah, about the next one, which 

280
00:15:22,900 --> 00:15:26,400
is low. 
Trust, People don't believe that

281
00:15:26,400 --> 00:15:29,900
they or the company can 
confidently, manage change. 

282
00:15:29,900 --> 00:15:32,900
So this is another one where you
know, in that privileged access 

283
00:15:32,900 --> 00:15:37,200
management competency that I 
talk about a lot of times 

284
00:15:37,200 --> 00:15:42,600
talking about a group of folks 
who are tasked with running your

285
00:15:42,600 --> 00:15:47,400
server environment, where your 
network environment or anything,

286
00:15:47,400 --> 00:15:49,500
it was kind of that core 
infrastructure. 

287
00:15:49,800 --> 00:15:52,900
Anywhere that you want to roll 
out privileged access management

288
00:15:53,000 --> 00:15:58,900
and those people are Responsible
for keeping systems online. 

289
00:15:58,900 --> 00:16:02,700
And if this is some sort down 
there, you know, penalize her 

290
00:16:02,700 --> 00:16:06,200
not doing their job. 
And here you come along, and you

291
00:16:06,200 --> 00:16:10,600
want to take over how they sign 
into this application and now 

292
00:16:10,600 --> 00:16:15,500
their success and being able to 
do their job is dependent on you

293
00:16:15,500 --> 00:16:18,600
and this technology that you're 
going to roll up, making it, you

294
00:16:18,600 --> 00:16:22,500
know, the sound very bad but at 
some level it is like if you're 

295
00:16:22,500 --> 00:16:26,100
privileged access management 
system, To go down for an hour. 

296
00:16:26,300 --> 00:16:29,100
They had a server outage of, 
they need to get to servers and 

297
00:16:29,100 --> 00:16:33,000
couldn't get passwords. 
Potentially could be interfering

298
00:16:33,000 --> 00:16:34,900
with their ability to do their 
job. 

299
00:16:35,100 --> 00:16:40,800
And so my kind of solution to 
this one is I really feel like 

300
00:16:40,800 --> 00:16:46,000
those system teams can or in 
some cases should on privileged 

301
00:16:46,000 --> 00:16:50,400
access management and at the I 
am team should provide a support

302
00:16:50,400 --> 00:16:54,500
function or you know, at least a
checks. 

303
00:16:54,600 --> 00:16:58,800
And balances to what that team 
does with the system. 

304
00:16:58,800 --> 00:17:02,000
So you know this will not be the
right solution for everybody but

305
00:17:02,000 --> 00:17:05,300
if you're facing a lot of 
resistance where say the Windows

306
00:17:05,300 --> 00:17:09,599
Server team or the Linux server 
team, you know, doesn't want to 

307
00:17:09,599 --> 00:17:11,900
get on board with using from The
Jacksons measure and they're 

308
00:17:11,900 --> 00:17:15,200
constantly trying to look for 
work around so that they're not 

309
00:17:15,200 --> 00:17:18,000
dependent on your system. 
And your system is not as 

310
00:17:18,000 --> 00:17:20,200
effective. 
One way that you could try to 

311
00:17:20,200 --> 00:17:23,000
address. 
That is put that team in charge 

312
00:17:23,000 --> 00:17:25,500
of the camp. 
System is like Guys, this is a 

313
00:17:25,500 --> 00:17:31,300
utility for you and what we look
at us as part of the team who 

314
00:17:31,300 --> 00:17:35,100
can help make it more effective.
No, from a from a security 

315
00:17:35,100 --> 00:17:38,900
standpoint. 
I think most managers over a 

316
00:17:38,900 --> 00:17:42,500
server support team, even 
service support team of, you 

317
00:17:42,500 --> 00:17:46,700
know, hundreds of Administrators
is going to want to know that. 

318
00:17:46,900 --> 00:17:50,800
You know, we when somebody 
leaves the organization, they're

319
00:17:50,800 --> 00:17:53,900
not a threat and that we are 
doing some logging of what 

320
00:17:53,900 --> 00:17:54,900
people are doing. 
Doing. 

321
00:17:55,900 --> 00:17:59,100
But, at the same time, even 
though I want those things, I 

322
00:17:59,108 --> 00:18:02,700
don't want to compromise my 
ability to deliver the services 

323
00:18:02,800 --> 00:18:07,100
that I'm tasked with delivering.
So, if you put me in charge of 

324
00:18:07,100 --> 00:18:10,500
the system, if I can be the 
person who makes sure that that 

325
00:18:10,500 --> 00:18:15,600
system is working, I own it. 
That is a potential solution to 

326
00:18:16,700 --> 00:18:21,200
making me feel more secure and 
getting over this low trust 

327
00:18:21,200 --> 00:18:24,100
hurdle we talked about from a 
resistance standpoint. 

328
00:18:24,200 --> 00:18:26,900
Yeah, there are Movement right? 
Making them part of the process.

329
00:18:27,100 --> 00:18:29,100
Yeah. 
We got to be open to making 

330
00:18:29,100 --> 00:18:31,200
changes based on feedback from 
that, too. 

331
00:18:31,200 --> 00:18:33,600
I think that's one thing to 
think about from from and I am 

332
00:18:33,600 --> 00:18:39,200
program perspective is to not be
stuck on your path recognize 

333
00:18:39,200 --> 00:18:41,800
when there are changes and 
suggestions that are good, 

334
00:18:42,300 --> 00:18:43,700
right? 
And will make things easier and 

335
00:18:43,700 --> 00:18:47,100
will help with adoption. 
Don't be so regimented in your 

336
00:18:47,100 --> 00:18:49,000
approach that this is the way we
have to do it, right? 

337
00:18:49,000 --> 00:18:50,700
It's okay. 
Yeah, that's a great idea. 

338
00:18:50,700 --> 00:18:52,100
Let's figure out how to 
incorporate that. 

339
00:18:52,200 --> 00:18:55,400
So if you involve the people, 
right and take Their feedback 

340
00:18:55,400 --> 00:18:57,800
and actually incorporate it that
I think that helps drive that 

341
00:18:57,800 --> 00:18:59,000
change as well. 
Yeah. 

342
00:19:00,200 --> 00:19:03,000
So the next one will hear is 
temporary fad and wasn't sure 

343
00:19:03,000 --> 00:19:07,700
how to associate this one but 
internet's a fad, you know what 

344
00:19:07,700 --> 00:19:10,300
Jeff? 
I mean it's a good joke, right? 

345
00:19:10,300 --> 00:19:12,500
Internet some fat obviously it 
doesn't make sense. 

346
00:19:12,700 --> 00:19:17,100
Say the iPhone is a fact I think
the first iPhone came out 12 

347
00:19:17,100 --> 00:19:20,300
years ago, listen to Joe Rogan 
podcast. 

348
00:19:20,300 --> 00:19:23,800
I'm not that I'm, I'm trying to 
advertise for another podcast, 

349
00:19:23,800 --> 00:19:27,700
right? 
But Jose he has a podcast. 

350
00:19:27,700 --> 00:19:30,000
A lot of people tend to listen 
to it. 

351
00:19:30,100 --> 00:19:34,300
Anyway the iPhones been out for 
12 years think of how much it 

352
00:19:34,300 --> 00:19:37,600
seems to have changed over the 
per day. 

353
00:19:37,600 --> 00:19:40,800
I mean in some ways, it's kind 
of the same thing, but in other 

354
00:19:40,800 --> 00:19:44,800
ways it's so much more advanced 
and you know I think in the I am

355
00:19:44,800 --> 00:19:48,900
space there is like with open 
our minds to the fact that yeah,

356
00:19:48,900 --> 00:19:51,700
we're here every day and it 
doesn't seem like it's 

357
00:19:51,900 --> 00:19:55,900
revolutionising overnight but we
keep seeing These things pop up 

358
00:19:56,700 --> 00:20:04,000
where you know for example 
there's like the the typing type

359
00:20:04,000 --> 00:20:06,700
of multi-factor authentication 
so it's looking. 

360
00:20:07,900 --> 00:20:10,200
So is that something that's? 
Yeah, he sure. 

361
00:20:10,200 --> 00:20:13,500
Okay, Jay couldn't even think of
the name of it. 

362
00:20:13,500 --> 00:20:21,600
But yeah I mean to me and the 
only reason I'm bringing it up 

363
00:20:21,600 --> 00:20:24,200
is like is it a fad? 
Well, we don't know yet. 

364
00:20:24,700 --> 00:20:28,700
But it's pretty good going to 
try to, you know, get your users

365
00:20:28,700 --> 00:20:30,900
to accept something out. 
The good thing about that 

366
00:20:30,900 --> 00:20:34,300
product, is it really does need 
to be accepted by user is 

367
00:20:34,300 --> 00:20:39,100
happening in the background. 
But you know, is this something 

368
00:20:39,100 --> 00:20:40,700
that's going to be around for a 
long time? 

369
00:20:40,700 --> 00:20:43,700
I don't know, or is it just a 
fad anyway so that way I'm going

370
00:20:43,700 --> 00:20:46,500
to skip that one because I don't
think that's one of the main 

371
00:20:46,500 --> 00:20:51,400
reasons for resistance, but when
I think it comes, I am right? 

372
00:20:51,400 --> 00:20:54,900
I think there are some things 
that are relatively mature but 

373
00:20:54,900 --> 00:20:58,000
there are components of I am 
that are still being worked out.

374
00:20:58,100 --> 00:21:00,400
You mentioned like the 
Biometrics right with the 

375
00:21:00,400 --> 00:21:03,000
keystroke one, you know. 
I think there's still people 

376
00:21:03,000 --> 00:21:04,700
searching for a reason to use 
blockchain. 

377
00:21:04,900 --> 00:21:07,200
For example, right, is that a 
sad? 

378
00:21:07,200 --> 00:21:09,600
I don't know. 
It's pretty early, you know, you

379
00:21:09,600 --> 00:21:11,800
know, I think that's a 
conversation that we might 

380
00:21:11,800 --> 00:21:15,100
tackle, you know, in a future 
episode in more detail. 

381
00:21:15,100 --> 00:21:19,900
But I think there are components
that are pretty solid 

382
00:21:19,900 --> 00:21:22,300
fundamental, right automation? 
But I think there are some 

383
00:21:22,300 --> 00:21:25,600
things where we're not sure yet.
If it if it is a At or not, take

384
00:21:25,600 --> 00:21:27,200
some time to bake. 
That's true. 

385
00:21:27,400 --> 00:21:29,200
That's true. 
And, you know, some things 

386
00:21:29,200 --> 00:21:33,000
around for five years, it's not 
considered a fat, I think, in 

387
00:21:33,000 --> 00:21:35,500
this space. 
But you think about the course 

388
00:21:35,500 --> 00:21:39,800
of human history or the to do 
the course of computers. 

389
00:21:39,800 --> 00:21:43,300
Even, that's it's a blip right? 
Well, bottoms were popular in 

390
00:21:43,300 --> 00:21:45,700
the 70s, right? 
And then I go, Who would wear 

391
00:21:45,700 --> 00:21:48,200
those in the 80s and 90s and 
then they started to come back 

392
00:21:48,200 --> 00:21:49,400
again. 
So, right? 

393
00:21:49,500 --> 00:21:53,300
It's cyclical. 
So, the next one on the list in 

394
00:21:53,300 --> 00:21:57,400
this really good blog. 
Ugh is not being consulted and I

395
00:21:57,400 --> 00:22:00,800
think this is something we see 
all the time where you know, 

396
00:22:00,800 --> 00:22:04,800
people feel like hey if I wasn't
brought in to help to find the 

397
00:22:04,800 --> 00:22:09,800
problem and to find them 
solution then I'm not going to 

398
00:22:09,800 --> 00:22:13,000
agree with it but that's not 
always the case but I do see 

399
00:22:13,000 --> 00:22:16,600
that pop up a lot fact I'd say 
within our advisory Services 

400
00:22:16,600 --> 00:22:18,700
area. 
One of the things that we do say

401
00:22:19,100 --> 00:22:23,700
get lots of people involved if 
you're not sure involve them, at

402
00:22:23,700 --> 00:22:27,700
least get there. 
You of what is the problem, then

403
00:22:27,700 --> 00:22:31,300
they're more likely to be 
onboard with the solution 

404
00:22:31,800 --> 00:22:35,200
because I think that it's easy 
to go out when you're doing an 

405
00:22:35,200 --> 00:22:38,300
advisory sales pitch. 
For example, people want to know

406
00:22:38,600 --> 00:22:43,200
what is it that you guys do and 
we say, well we put together a 

407
00:22:43,200 --> 00:22:46,700
strategy that's going to achieve
by in the questions. 

408
00:22:46,700 --> 00:22:48,500
Like well how are you going to 
do that? 

409
00:22:48,500 --> 00:22:53,600
I think to get buy-in to the 
solution, people have to feel 

410
00:22:53,800 --> 00:22:56,800
like they were part. 
Part of the definition of the 

411
00:22:56,800 --> 00:22:59,400
problem. 
So you guys are the industry and

412
00:22:59,400 --> 00:23:01,100
other words. 
So if I'm in the seat of one of 

413
00:23:01,100 --> 00:23:03,600
these people, you guys are the 
industry experts. 

414
00:23:03,800 --> 00:23:05,900
And let me tell you about how 
things are here. 

415
00:23:06,700 --> 00:23:11,500
What my problem is and what I 
want to see improved and then if

416
00:23:11,500 --> 00:23:17,700
you can come back later and say 
you said a b, c d, e f and 

417
00:23:17,700 --> 00:23:20,600
here's how we're going to solve 
each one of those problems. 

418
00:23:20,800 --> 00:23:23,000
Okay. 
If I truly believe you're the 

419
00:23:23,000 --> 00:23:26,300
experts or at your What you're 
saying seems logical. 

420
00:23:26,300 --> 00:23:29,400
And you well thought through and
you give me an opportunity to 

421
00:23:29,400 --> 00:23:33,900
ask questions, I'll buy in 
because I was part of the / part

422
00:23:33,900 --> 00:23:36,000
of the definition of the 
problem. 

423
00:23:36,300 --> 00:23:38,000
Yeah. 
It's that involvement, right 

424
00:23:38,000 --> 00:23:40,600
helps. 
So if they're part of that part 

425
00:23:40,600 --> 00:23:42,900
of that discussion, I think 
sometimes, you know, you just 

426
00:23:42,900 --> 00:23:45,000
want people's voices to be 
heard, right? 

427
00:23:45,000 --> 00:23:46,900
And and maybe that's what 
they're looking for. 

428
00:23:46,900 --> 00:23:49,100
To, did you take it? 
Did you take us into account? 

429
00:23:49,100 --> 00:23:51,600
Or did you forget about us? 
And I think if you can 

430
00:23:51,600 --> 00:23:53,900
demonstrate that yeah you know 
what you were part of the part 

431
00:23:53,900 --> 00:23:56,600
of the Process. 
You know we heard you and here's

432
00:23:56,600 --> 00:23:59,200
how we're going to solve your 
specific problems. 

433
00:23:59,200 --> 00:24:01,600
I think that's a powerful 
message that comes out of the 

434
00:24:01,600 --> 00:24:04,300
program itself, right? 
Making sure that you know from a

435
00:24:04,300 --> 00:24:06,600
program management standpoint, 
you are listening to your 

436
00:24:06,600 --> 00:24:09,900
constituents, right? 
You're out there shaking hands, 

437
00:24:10,300 --> 00:24:12,900
you know, kissing babies, all 
the stuff that you need to do on

438
00:24:12,900 --> 00:24:15,900
the politics politics side of, I
am program management. 

439
00:24:16,000 --> 00:24:19,800
Making sure that people's voices
are heard and that you're 

440
00:24:19,800 --> 00:24:22,800
recognizing that absolutely. 
So the next one is poor 

441
00:24:22,800 --> 00:24:25,600
communication. 
Probably is It's just, it's 

442
00:24:25,600 --> 00:24:27,800
self-evident, isn't it? 
When it comes to change 

443
00:24:27,800 --> 00:24:30,700
management, their hands fingers 
too much communication? 

444
00:24:30,700 --> 00:24:34,500
I mean, what if what are some of
your experiences with this? 

445
00:24:34,800 --> 00:24:37,800
Yeah, I mean it's a lot of it 
and I'll go back to, you know, 

446
00:24:37,800 --> 00:24:40,100
help desk days. 
Where what do you mean there's 

447
00:24:40,100 --> 00:24:43,300
this new process, right? 
People aren't aware of it or oh,

448
00:24:43,300 --> 00:24:44,900
this is how we're doing this 
now. 

449
00:24:45,600 --> 00:24:48,500
I wasn't aware that this is, you
know, the way that we reset our 

450
00:24:48,500 --> 00:24:51,200
new passwords or, you know, 
things like that. 

451
00:24:51,300 --> 00:24:53,500
How do I request access a lot of
the stuff, you know. 

452
00:24:53,500 --> 00:24:58,100
It's The communication needs to 
be pretty open and clear, but 

453
00:24:58,100 --> 00:25:00,100
you have to make sure that your 
Communications are tailored for 

454
00:25:00,100 --> 00:25:01,900
your audience, right? 
You're going to, you're going to

455
00:25:01,900 --> 00:25:04,600
talk a different way to your 
c-suite. 

456
00:25:04,600 --> 00:25:08,000
Your Executives, on how things 
are supposed to work versus 

457
00:25:08,000 --> 00:25:10,100
somebody who may be working on a
line, right? 

458
00:25:10,100 --> 00:25:15,300
So if you're bottling, you know,
Windex and you need access to a 

459
00:25:15,300 --> 00:25:16,900
terminal machine that's on that 
line. 

460
00:25:17,100 --> 00:25:19,300
There's going to be a different 
communication style and approach

461
00:25:19,300 --> 00:25:22,600
because people have different 
levels of understanding between 

462
00:25:23,000 --> 00:25:24,400
what are the services you're 
providing. 

463
00:25:24,500 --> 00:25:27,000
You know, how do they take 
advantage of those Services Etc.

464
00:25:27,000 --> 00:25:30,400
So I think you need to make sure
that when you're communicating 

465
00:25:30,400 --> 00:25:33,300
you're thinking about all of 
these different things and it 

466
00:25:33,300 --> 00:25:35,800
stretches across the 
organization, I always used to 

467
00:25:35,800 --> 00:25:38,000
hate it. 
When people would throw things 

468
00:25:38,000 --> 00:25:41,600
in a production and it was okay 
you know IDM and you guys figure

469
00:25:41,600 --> 00:25:42,600
out how you're going to support 
it. 

470
00:25:42,600 --> 00:25:45,800
Well, how come you didn't 
include us as part of that 

471
00:25:45,800 --> 00:25:47,600
process? 
We could help make sure that the

472
00:25:47,600 --> 00:25:50,100
process you're thinking about 
actually do make sense in the 

473
00:25:50,100 --> 00:25:52,200
real world. 
So you want to make sure that 

474
00:25:52,200 --> 00:25:54,300
you've got your Ops Team, you 
know, part of that. 

475
00:25:54,500 --> 00:25:57,600
That part of that communication 
path as well, but make sure your

476
00:25:57,600 --> 00:25:59,100
end users know about the 
services. 

477
00:25:59,400 --> 00:26:00,600
Right? 
I mean that that's going to help

478
00:26:00,600 --> 00:26:04,500
the adoption as well, you know. 
Yeah, just make sure people know

479
00:26:04,500 --> 00:26:06,700
about it and I don't think 
anyone has ever complained about

480
00:26:06,700 --> 00:26:10,200
too much communication 
especially in an organization 

481
00:26:10,200 --> 00:26:13,400
where sometimes that there is 
not enough communication 

482
00:26:13,400 --> 00:26:16,400
historically, maybe not for your
own project, but maybe for other

483
00:26:16,400 --> 00:26:18,800
things, I think people just want
to be informed great. 

484
00:26:18,800 --> 00:26:23,600
And this I think poor 
communication is really 

485
00:26:23,600 --> 00:26:27,700
highlighted when Talking about 
change resistance that's 

486
00:26:27,700 --> 00:26:29,600
happening in the end user 
population. 

487
00:26:29,600 --> 00:26:32,800
So you're rolling out some kind 
of change a new single sign-on 

488
00:26:32,800 --> 00:26:36,900
system that's going to affect 
hundreds or thousands of people 

489
00:26:36,900 --> 00:26:39,700
or, you know, I guess our case 
where you could be affecting 

490
00:26:39,700 --> 00:26:42,600
millions of people and all of a 
sudden they end up on the 

491
00:26:42,608 --> 00:26:44,000
screen, they don't know what to 
do. 

492
00:26:44,000 --> 00:26:46,600
And they don't feel like they 
knew this was coming, right? 

493
00:26:46,700 --> 00:26:49,100
It's a bad experience. 
One of the things that this 

494
00:26:49,100 --> 00:26:53,200
whole discussion reminded me of 
though, is that, you know, from 

495
00:26:53,400 --> 00:26:55,700
a project management Judgment 
standpoint. 

496
00:26:55,700 --> 00:26:59,100
If you're managing an IM project
one, you should have an 

497
00:26:59,100 --> 00:27:02,200
organizational change management
plan other words. 

498
00:27:02,200 --> 00:27:06,300
How are the changes that you're 
implementing going to affect 

499
00:27:06,300 --> 00:27:09,000
your end, users? 
Not just your end users, but 

500
00:27:09,200 --> 00:27:12,500
every party that gets affected. 
I'm really trying to think of 

501
00:27:12,500 --> 00:27:16,900
that, from a 360-degree 
perspective, the second thing is

502
00:27:17,200 --> 00:27:23,300
usually in a more advanced sdlc.
The communication plan is going 

503
00:27:23,300 --> 00:27:25,500
to be separate from Word change 
plan. 

504
00:27:25,800 --> 00:27:27,800
So have a separate 
communication. 

505
00:27:27,800 --> 00:27:31,400
It just shows you how important 
communication is in that, you 

506
00:27:31,400 --> 00:27:34,400
know, the idea that you can't 
over communicate, there's no 

507
00:27:34,400 --> 00:27:37,000
such thing, right? 
And this isn't something that's 

508
00:27:37,000 --> 00:27:38,400
easy, right? 
Sometimes you mean I have, you 

509
00:27:38,400 --> 00:27:40,300
know, who you need to 
communicate to you, and you're 

510
00:27:40,300 --> 00:27:43,200
going to have to, you know, talk
with different folks and make 

511
00:27:43,200 --> 00:27:45,800
sure that you try and get as 
much feedback as possible, but 

512
00:27:46,600 --> 00:27:50,000
it's not an easy thing, but it's
a necessary thing to have a 

513
00:27:50,000 --> 00:27:52,700
successful program, right? 
You know, I think there are a 

514
00:27:52,708 --> 00:27:55,800
couple other other Good points 
in here, but I'm going to go 

515
00:27:55,800 --> 00:27:57,600
through them because we're 
getting a little long here 

516
00:27:58,200 --> 00:28:01,600
changes to routine. 
So that's impact of people. 

517
00:28:01,600 --> 00:28:04,500
He used to doing things a 
certain way and all of a sudden 

518
00:28:04,500 --> 00:28:07,200
you're changing the way they 
have to do it, but they don't 

519
00:28:07,200 --> 00:28:10,900
see that changes beneficial to 
them or, you know, saving them 

520
00:28:10,900 --> 00:28:13,300
time, or they like it better, 
for whatever reason. 

521
00:28:13,500 --> 00:28:19,000
That can be, you know, you can 
please resistance, exhaustion 

522
00:28:19,000 --> 00:28:21,800
saturation. 
So, this is something big that 

523
00:28:21,800 --> 00:28:23,600
we've run into. 
I think with a lot of our 

524
00:28:23,600 --> 00:28:26,400
clients was that, There's so 
much change going on. 

525
00:28:26,400 --> 00:28:29,800
In the it environment and 
information workers are getting 

526
00:28:30,200 --> 00:28:34,900
like Deluge with new systems 
upgrades and things and they 

527
00:28:34,900 --> 00:28:37,100
wind up spending a big part of 
their day. 

528
00:28:37,300 --> 00:28:42,400
Just dealing with you know 
dealing with it change and then 

529
00:28:42,400 --> 00:28:45,000
you come along with one more 
thing and they're going to be 

530
00:28:45,000 --> 00:28:48,700
resistant to that because it's 
like stop, let's slow down. 

531
00:28:49,000 --> 00:28:53,700
I've got a job to do so I think 
that's where that part of 

532
00:28:53,700 --> 00:28:55,000
change. 
Management. 

533
00:28:55,000 --> 00:28:59,800
Can or resistance to change can 
come up with I am changing the 

534
00:28:59,800 --> 00:29:04,000
Status Quo so resistance can 
also stem from perceptions of 

535
00:29:04,000 --> 00:29:08,000
the change that people hold for 
example people who feel that 

536
00:29:08,200 --> 00:29:10,600
they'll be worse off. 
At the end of the change are 

537
00:29:10,600 --> 00:29:13,500
unlikely to give their full 
support you know. 

538
00:29:13,500 --> 00:29:16,700
There's a going back to that Pam
example. 

539
00:29:16,700 --> 00:29:20,300
Like you know if you don't see a
problem with the way things are 

540
00:29:20,300 --> 00:29:23,800
working today, if you're a 
system administrator and you log

541
00:29:23,800 --> 00:29:26,300
into 1,000 servers, using the 
same. 

542
00:29:26,300 --> 00:29:29,500
Username password. 
If not a problem for you. 

543
00:29:29,700 --> 00:29:31,800
Yeah. 
How am I going to benefit from? 

544
00:29:31,800 --> 00:29:35,300
You locking my account in a 
vault and I don't know the 

545
00:29:35,300 --> 00:29:37,400
password for it. 
How does that help me? 

546
00:29:37,400 --> 00:29:40,400
Write it helps you because it 
makes the organization more 

547
00:29:40,400 --> 00:29:45,300
secure and we're less likely 
that had been, you know, for to 

548
00:29:45,300 --> 00:29:48,800
be your fault but, you know, 
we're less what so it's to look 

549
00:29:48,800 --> 00:29:53,000
for those reasons why, you know,
changing the Status Quo actually

550
00:29:53,000 --> 00:29:56,400
provides you better than the 
last One is benefits rewards, 

551
00:29:56,400 --> 00:30:01,300
which is that when people don't 
understand what is the benefit, 

552
00:30:01,300 --> 00:30:06,400
whether it's kind of an 
intrinsic benefit or not, you 

553
00:30:06,400 --> 00:30:10,100
know, do how are they benefiting
or how the organization 

554
00:30:10,100 --> 00:30:14,800
benefiting when you're, you 
know, this, as far as I see, the

555
00:30:14,800 --> 00:30:17,700
process is not better for me. 
So, what is the benefit? 

556
00:30:18,100 --> 00:30:19,500
Why do I need this? 
What am I? 

557
00:30:19,700 --> 00:30:21,900
What is the what is? 
Why is this good for me? 

558
00:30:21,900 --> 00:30:24,100
I think that's really what it 
comes down to, right? 

559
00:30:25,400 --> 00:30:28,000
So why do I need to do this? 
I think there's it leaders. 

560
00:30:28,000 --> 00:30:31,400
We have to be open to the idea 
that we're going to Market. 

561
00:30:31,800 --> 00:30:34,900
Our are changes in our, you 
know, we're going to push change

562
00:30:34,900 --> 00:30:37,400
on the organization. 
We have to be open to the idea 

563
00:30:37,400 --> 00:30:40,600
that we're going to Market and 
convince people that it's 

564
00:30:40,600 --> 00:30:43,700
actually a good idea. 
I don't think we should be 

565
00:30:43,700 --> 00:30:48,100
resistant to that, that thought.
I think we should be willing to,

566
00:30:49,000 --> 00:30:51,100
you know, take the time to 
really make sure that we 

567
00:30:51,100 --> 00:30:54,200
understand the benefits, and 
that we are, you know, bounce. 

568
00:30:54,400 --> 00:30:57,800
Going up against the wall with 
people who can question them. 

569
00:30:58,000 --> 00:31:01,500
And then we go out to the 
broader audience and and Market 

570
00:31:01,500 --> 00:31:05,300
that hey, this is going to 
provide a benefit to you or to 

571
00:31:05,300 --> 00:31:08,600
the organization or to our 
customers and therefore, it's 

572
00:31:08,600 --> 00:31:11,300
worth. 
You putting up with the, you 

573
00:31:11,300 --> 00:31:14,000
know, what you see is? 
The downside of the change, 

574
00:31:14,000 --> 00:31:14,600
right? 
Yeah. 

575
00:31:14,600 --> 00:31:17,900
And if you got data around that 
I think that helps to sometimes 

576
00:31:17,900 --> 00:31:20,900
that you may not have something 
like oh this is going to save, 

577
00:31:20,900 --> 00:31:24,200
you know, this much time or this
much costs, you know? 

578
00:31:24,400 --> 00:31:27,300
On the way we do business, 
sometimes you can't calculate 

579
00:31:27,300 --> 00:31:30,100
the benefits and it's things 
like, yeah, we just know that 

580
00:31:30,100 --> 00:31:32,800
it's a better easier, more 
secure process, right? 

581
00:31:32,800 --> 00:31:34,900
Sometimes that's hard to 
calculate and sometimes it goes 

582
00:31:34,900 --> 00:31:38,200
back to the right to the return 
on the investment, you know, the

583
00:31:38,200 --> 00:31:41,300
side of it. 
But understanding that and 

584
00:31:41,300 --> 00:31:43,500
selling it, I'm a big fan of 
treating. 

585
00:31:43,900 --> 00:31:47,700
I am like a product, even if 
it's a product that is internal,

586
00:31:47,900 --> 00:31:50,000
right? 
Your customers are going to be 

587
00:31:50,200 --> 00:31:53,900
your co-workers, contractors 
vendors, whoever is sitting 

588
00:31:53,900 --> 00:31:55,900
inside. 
Add the firewall so to speak, 

589
00:31:55,900 --> 00:31:58,500
you know, not traditionally, 
true customers, who might be, 

590
00:31:58,500 --> 00:32:00,700
you know, more of a b2c use 
case, right, where you're 

591
00:32:00,900 --> 00:32:03,500
dealing with folks that are not 
working for your company, but if

592
00:32:03,500 --> 00:32:08,200
you can take the mindset of this
is, this is my, I am product. 

593
00:32:08,300 --> 00:32:11,100
I think that goes a long way to 
helping with a lot of these 

594
00:32:11,100 --> 00:32:13,700
different areas, you know, 
communicating it understanding 

595
00:32:14,300 --> 00:32:18,200
the benefits for of it before it
and being able to Market it and 

596
00:32:18,200 --> 00:32:21,800
sell it to people and and you 
know, sometimes you need to take

597
00:32:21,800 --> 00:32:24,200
a Grassroots approach to some 
time. 

598
00:32:24,700 --> 00:32:27,500
Taking a top-down executive 
approach may not be as 

599
00:32:27,500 --> 00:32:28,900
effective. 
Maybe you want to get some 

600
00:32:28,900 --> 00:32:32,300
admins involved and say, hey, I 
know you're typically putting in

601
00:32:32,300 --> 00:32:36,100
a bunch of forms for, you know, 
adds and removes every week. 

602
00:32:36,100 --> 00:32:38,300
What if I had a better way for 
you to do that, right? 

603
00:32:38,300 --> 00:32:41,100
And you start working with folks
on the ground level and help 

604
00:32:41,100 --> 00:32:43,800
them understand the value. 
And you kind of tackle it from 

605
00:32:43,800 --> 00:32:45,700
both sides. 
I think sometimes that helps 

606
00:32:46,000 --> 00:32:48,700
helps get that benefit statement
out there. 

607
00:32:48,700 --> 00:32:50,800
So people understand why this is
helpful for them. 

608
00:32:51,000 --> 00:32:54,200
I also like our neighboring 
bribery is a good one, okay? 

609
00:32:54,300 --> 00:32:57,300
If you can well you I mean is it
a jokingly? 

610
00:32:57,300 --> 00:33:00,600
But you've had some thoughts. 
Killer ideas are some killer 

611
00:33:00,600 --> 00:33:05,200
experiences in terms of running 
contests and giving away, you 

612
00:33:05,200 --> 00:33:10,600
know, are pods or whatever 
having contests going to talk 

613
00:33:10,600 --> 00:33:13,600
about that a little bit? 
Yeah I mean so I think the one 

614
00:33:13,600 --> 00:33:17,200
that probably stands out the 
most for me would be you know we

615
00:33:17,200 --> 00:33:21,100
launched a self-service password
reset capability and the 

616
00:33:21,100 --> 00:33:24,200
enrollment in the system was not
where he wanted it to be. 

617
00:33:24,400 --> 00:33:26,600
Was pretty low as only like, 30 
or 40 percent. 

618
00:33:26,600 --> 00:33:29,500
I think so we did was okay. 
Well, how do we solve that? 

619
00:33:29,500 --> 00:33:33,300
I thought was okay. 
Well, iPad was new at the time, 

620
00:33:33,300 --> 00:33:34,500
right? 
New technology. 

621
00:33:34,800 --> 00:33:37,000
It cost a few hundred bucks. 
It was like four or five hundred

622
00:33:37,000 --> 00:33:40,200
bucks at the time. 
What if we gave away an iPad and

623
00:33:40,300 --> 00:33:42,800
to be eligible for that 
giveaway? 

624
00:33:42,800 --> 00:33:46,000
As part of a raffle, all you had
to do was have your you know 

625
00:33:46,000 --> 00:33:49,100
voiceprint or your secret 
questions and answers. 

626
00:33:49,100 --> 00:33:52,300
This is a long time ago and 
roles in the system and if you 

627
00:33:52,300 --> 00:33:55,100
were enrolled by in the summer 
you know We have a raffle and 

628
00:33:55,100 --> 00:33:56,700
give away an iPad or two or 
three, whatever. 

629
00:33:56,700 --> 00:34:00,100
One. 
We saw a huge take you. 

630
00:34:00,100 --> 00:34:02,600
No time. 
It was, it was something that 

631
00:34:02,600 --> 00:34:06,700
was of value enough that people 
were interested in, right? 

632
00:34:06,700 --> 00:34:08,699
It wasn't like, oh, you get a 
free t-shirt, okay? 

633
00:34:08,699 --> 00:34:10,400
Some people that might be 
motivated but most people 

634
00:34:10,400 --> 00:34:13,400
weren't so, you know, for that 
four or five hundred dollar 

635
00:34:13,400 --> 00:34:17,000
investment on an iPad. 
We went from like 40 percent 

636
00:34:17,000 --> 00:34:20,300
enrollment began this summer to 
like over 80 or close to 90% 

637
00:34:20,300 --> 00:34:23,400
forget the exact number by the 
end of that summer. 

638
00:34:23,400 --> 00:34:27,000
And it was Excellent out of 
things to write working with 

639
00:34:27,300 --> 00:34:29,600
folks who are taking the calls 
and say, hey did you know that 

640
00:34:29,600 --> 00:34:32,300
you could have done this, you 
know, your password reset your 

641
00:34:32,300 --> 00:34:32,900
own? 
This time? 

642
00:34:32,900 --> 00:34:35,800
Can I help you walk through? 
You know how to set that up. 

643
00:34:35,900 --> 00:34:39,699
So if you're your first line 
support is aware of your 

644
00:34:39,699 --> 00:34:43,199
processes and capabilities, you 
know, they can also help Market 

645
00:34:43,199 --> 00:34:46,699
those to the others as well, but
I think bribery is a great one. 

646
00:34:47,699 --> 00:34:50,699
I'm a fan of it and sometimes 
it's super cost-effective if 

647
00:34:50,800 --> 00:34:53,100
it's something that's tolerated 
within your organization, doing 

648
00:34:53,100 --> 00:34:55,800
giveaways like that. 
At, you know, you do lunch and 

649
00:34:55,800 --> 00:34:58,700
learns and brown bags and drives
again treat. 

650
00:34:58,700 --> 00:35:01,200
If you treat like a product, 
right? 

651
00:35:01,200 --> 00:35:04,600
Make it interesting for people 
and help them understand how 

652
00:35:04,600 --> 00:35:07,500
easy it is to use their services
because hopefully you're 

653
00:35:07,500 --> 00:35:10,400
developing services that are 
easy to use and you know on 

654
00:35:10,400 --> 00:35:14,300
obstructive as much as possible 
that'll help with the adoption 

655
00:35:14,300 --> 00:35:15,100
of it. 
Yeah. 

656
00:35:15,400 --> 00:35:17,300
All right. 
Those are great ideas and great 

657
00:35:17,300 --> 00:35:20,700
experiences, you know, Jeff but 
we keep doing this podcast. 

658
00:35:20,700 --> 00:35:24,000
Nobody's going to need to hire 
us because pretty, give away all

659
00:35:24,000 --> 00:35:26,700
of our Good ideas, that's fine. 
We're all in it together. 

660
00:35:26,700 --> 00:35:28,800
I think, you know, one of the 
common things that I've heard 

661
00:35:28,800 --> 00:35:31,300
and read about in some of the 
feedback email. 

662
00:35:31,300 --> 00:35:33,900
So, we've gotten is that, hey, 
I'm not alone, right? 

663
00:35:33,900 --> 00:35:36,900
It's everyone struggles with 
this, if I am was easy, everyone

664
00:35:36,900 --> 00:35:39,900
would be doing it. 
And I think the stronger that we

665
00:35:39,900 --> 00:35:43,000
all collectively get on the, I 
Am side, there's enough change, 

666
00:35:43,000 --> 00:35:44,700
right? 
I'm willing to adapt my skills 

667
00:35:44,700 --> 00:35:47,400
and understand new technologies,
and that's part of our job, 

668
00:35:47,400 --> 00:35:50,000
right? 
Is understanding what's next? 

669
00:35:50,800 --> 00:35:54,700
But, you know, I think it just 
drives security, and It's 

670
00:35:54,700 --> 00:35:57,700
something that I certainly enjoy
having these conversations 

671
00:35:57,700 --> 00:35:59,700
around because I'm always 
curious what is next, right? 

672
00:35:59,700 --> 00:36:02,500
I've probably asked before. 
What's the next interface look 

673
00:36:02,500 --> 00:36:04,300
like? 
Is it voice, is it? 

674
00:36:04,400 --> 00:36:06,700
You know some sort of machine 
learning that knows what I want 

675
00:36:06,700 --> 00:36:09,400
before I want it is it some you 
know tied to some sort of 

676
00:36:09,400 --> 00:36:12,000
biometric I don't know right? 
There's probably options are on 

677
00:36:12,000 --> 00:36:14,600
all those is the technology 
there yet to support it. 

678
00:36:14,600 --> 00:36:18,600
And probably not at least not on
a scale and a cost level. 

679
00:36:18,600 --> 00:36:21,500
It makes sense but there's 
always something at the me 

680
00:36:21,500 --> 00:36:24,200
change and you know that 
feedback of you're not alone. 

681
00:36:24,300 --> 00:36:27,600
And it's certainly one that 
resonates to out there. 

682
00:36:27,600 --> 00:36:30,800
Well, yeah, I love the fan mail 
that we've been getting out, you

683
00:36:30,800 --> 00:36:33,900
know, every time I call it than 
male or female. 

684
00:36:33,900 --> 00:36:38,200
So, weird to say, don't say that
fan mail, I know you can't and 

685
00:36:38,200 --> 00:36:43,500
so but no the mailbag idea and 
getting feedback certainly 

686
00:36:43,500 --> 00:36:45,900
appreciate. 
So if you're out there, drop us 

687
00:36:45,900 --> 00:36:49,900
a line, even just a list of 
you're loosening but also 

688
00:36:50,200 --> 00:36:53,800
anything that you'd like us to 
discuss in future episodes or 

689
00:36:54,200 --> 00:36:56,100
Any observations you made 
anything? 

690
00:36:56,100 --> 00:36:58,900
We've talked about that, you'd 
like us to share. 

691
00:36:59,500 --> 00:37:04,300
We'd love to hear from you. 
And it really helps to keep us 

692
00:37:04,300 --> 00:37:07,800
going to know that people 
actually value what we're doing.

693
00:37:08,100 --> 00:37:10,700
Now, that's what the two is that
you're talking to her in our, in

694
00:37:10,700 --> 00:37:12,600
our dark basements, or rooms 
where with them. 

695
00:37:24,300 --> 00:37:27,300
Recording anyway, yes we are. 
We're going, we're doing it for 

696
00:37:27,300 --> 00:37:29,300
the people, it's For the Love of
the Game. 

697
00:37:30,700 --> 00:37:33,300
It'll be interesting to see how 
you do it but our next couple. 

698
00:37:33,300 --> 00:37:35,200
Yeah, we're on the road. 
I think four straight weeks so 

699
00:37:35,200 --> 00:37:38,900
that'll be interesting, but at 
least we'll be in the same room 

700
00:37:38,900 --> 00:37:40,600
and we'll have to see how it 
goes. 

701
00:37:40,600 --> 00:37:42,900
But yeah, the plan is to 
definitely put content out there

702
00:37:43,300 --> 00:37:44,900
every week. 
Still, like we've been doing for

703
00:37:44,900 --> 00:37:48,700
12 weeks in a row, which I think
a milestone for us, it is nice, 

704
00:37:48,700 --> 00:37:51,700
when that's what 14 weeks is a 
quarter. 

705
00:37:51,700 --> 00:37:55,900
So I think our next one is going
to be Really truly, Which 

706
00:37:56,100 --> 00:38:01,200
business is this episode 12 or 
do we release episode 12 today? 

707
00:38:01,500 --> 00:38:05,400
Episode 11 went live today and 
we're yeah, we're typically a 

708
00:38:05,400 --> 00:38:07,200
week ahead. 
We're so now we're pulling back 

709
00:38:07,300 --> 00:38:09,600
the curtain a little bit 
breaking down that fourth wall. 

710
00:38:09,800 --> 00:38:13,400
We're typically recording a week
in advance, which is, you know, 

711
00:38:13,400 --> 00:38:15,800
smart as if I do say so. 
Because, you know, we are on the

712
00:38:15,800 --> 00:38:19,300
road, sometimes it's difficult 
to get, you know, time to be 

713
00:38:19,300 --> 00:38:22,100
able to put out, a decent 
recording and something that we 

714
00:38:22,100 --> 00:38:24,100
think might be interesting, but 
this would be a good challenge. 

715
00:38:24,200 --> 00:38:26,100
A sex couple weeks, right? 
Yeah. 

716
00:38:26,100 --> 00:38:28,300
Well, it should be putting that 
out there. 

717
00:38:28,500 --> 00:38:32,100
I'd like to hear feedback from, 
you know, our listeners, 

718
00:38:32,100 --> 00:38:36,800
especially those of us who are. 
I am practitioners to say, okay?

719
00:38:36,800 --> 00:38:40,800
What is the type of content? 
You think you'd get the most 

720
00:38:40,800 --> 00:38:44,400
value out of his conversation? 
Like we had today where we pick 

721
00:38:44,400 --> 00:38:48,000
on something like resistance to 
change and kind of give it the I

722
00:38:48,000 --> 00:38:54,000
am slant is it hearing product? 
You know, talking to folks who 

723
00:38:54,000 --> 00:38:57,800
are We're kind of in the field 
with product companies or you 

724
00:38:57,800 --> 00:39:02,600
know doing implementations who 
can talk about their specific 

725
00:39:02,800 --> 00:39:05,400
spot in the world and maybe 
their company. 

726
00:39:05,700 --> 00:39:09,100
Is it a combination of those two
things you just like here in Jim

727
00:39:09,100 --> 00:39:12,600
and Geoff, ramble, whatever kind
of feedback you could provide 

728
00:39:12,600 --> 00:39:14,200
like that I think would love to 
hear. 

729
00:39:14,500 --> 00:39:18,200
Yeah definitely and you can send
it to questions at identity at 

730
00:39:18,200 --> 00:39:21,300
the center.com, definitely read.
All the emails that come through

731
00:39:21,500 --> 00:39:23,700
and look forward to hearing that
feedback. 

732
00:39:23,700 --> 00:39:26,700
So, I think that's a pretty good
spot to leave it for this week. 

733
00:39:26,900 --> 00:39:31,300
I will put a link to the blog 
that Jim referred to in the show

734
00:39:31,300 --> 00:39:33,700
notes. 
And before I forget, you were 

735
00:39:33,700 --> 00:39:37,700
talking about the 10 pitfalls 
thing earlier, and one of our 

736
00:39:37,700 --> 00:39:40,100
slides, we actually have an 
e-book around that, that, that 

737
00:39:40,100 --> 00:39:42,700
we did last year. 
So I'll put a link to that as 

738
00:39:42,700 --> 00:39:46,600
well in the show notes and I 
think that's pretty good. 

739
00:39:46,800 --> 00:39:48,800
We'll call it for this week. 
Thanks, Jim. 

740
00:39:49,100 --> 00:39:55,600
And thank you all for listening.
Listening to the identity at the

741
00:39:55,600 --> 00:39:59,700
center podcast to access all 
episodes visit identity at the 

742
00:39:59,700 --> 00:40:00,800
center.com.
