1
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There are a lot of new ones to 
authentication and I was just 

2
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trying to think of the analogy. 
What's this saying? 

3
00:00:04,240 --> 00:00:08,600
Like so Eskimo incentives, like 
85 different terms for snow. 

4
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They know they're coming from 
Seattle. 

5
00:00:09,880 --> 00:00:11,480
Like I knew like 13 different 
types of rain. 

6
00:00:12,760 --> 00:00:14,360
You know, a lot of people are 
not that deep into 

7
00:00:14,360 --> 00:00:16,200
authentication. 
I think it's just 

8
00:00:16,200 --> 00:00:18,080
authentication. 
Just get someone signed in. 

9
00:00:18,520 --> 00:00:20,480
But no, there's a lot of new 
ones, right? 

10
00:00:20,480 --> 00:00:23,360
Are you talking about workforce?
Are you talking about consumer? 

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Are you talking about regulated?
Are you talking about non 

12
00:00:25,360 --> 00:00:26,520
regulated? 
Are you talking about business 

13
00:00:26,520 --> 00:00:29,040
partners? 
You know, we're talking about 

14
00:00:29,040 --> 00:00:30,960
global. 
Like there's so many nuances to 

15
00:00:30,960 --> 00:00:33,240
it that are important to 
understand. 

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00:00:33,720 --> 00:00:35,200
All right, So everyone needs to 
know the top level. 

17
00:00:35,200 --> 00:00:37,000
We provide that top level 
information about 

18
00:00:37,160 --> 00:00:39,560
authentication, about where it 
fits in your identity stack. 

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00:00:40,800 --> 00:00:43,360
But for those who want to dig 
into the nuances and get deeper 

20
00:00:43,360 --> 00:00:46,960
and deeper down, you know we'll 
have content and experts on site

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00:00:47,400 --> 00:00:50,880
to help them grab those as well.
Well, there's no nuance. 

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00:00:50,880 --> 00:00:53,760
Obviously passwords suck, so. 
That's true. 

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What's there we don't want 
there? 

24
00:00:55,960 --> 00:00:57,120
Yes, exactly. 
Well, there's. 

25
00:00:57,280 --> 00:01:07,160
Yeah, use pass keys, Yes. 
This is identity at the center 

26
00:01:07,840 --> 00:01:10,960
if it has anything to do with 
IAM. 

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This is the go to podcast now 
your hosts Jim McDonald and Jeff

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Steadman. 
Welcome to the Identity at the 

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00:01:25,200 --> 00:01:27,080
Center podcast. 
I'm Jeff, and that's Jim. 

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00:01:27,080 --> 00:01:29,320
Hey, Jim. 
Hey, Jeff, how are you? 

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Oh, not so bad yourself. 
I'm. 

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So great, man. 
I mean, you know the we're in a 

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new era, Jeff. 
That's what I wanted to say. 

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So we're in the three hundreds 
in terms of episodes. 

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It's going to be a long time 
between now and episode 400, 

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probably almost two years before
we get there, and we're also in 

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our fifth year, so this is 
exciting times for the Identity 

38
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at the Center podcast. 
Yeah, exactly. 

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00:01:55,240 --> 00:01:58,440
I, I, I'd probably say we're 
like 9098 episodes away or 

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00:01:58,480 --> 00:02:02,640
roundabouts there. 
So yeah, about a year, two 

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years, I'd say somewhere between
two years and maybe a year and a

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half, depending on how 
aggressive we get with 

43
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conferences in the in in the 
meantime. 

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Yeah, I, I think the, the most 
important thing everyone needs 

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00:02:13,640 --> 00:02:16,880
to know is that we drop episodes
every Monday. 

46
00:02:17,320 --> 00:02:21,640
We take a A2 to three-week break
over the course of the holidays.

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00:02:21,640 --> 00:02:24,600
But every Monday we have an 
episode. 

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00:02:24,600 --> 00:02:28,680
It's available on any podcast 
platform just about that, you 

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know, people have heard of. 
Now there might be some ones out

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00:02:31,760 --> 00:02:33,800
there that I'm not aware of, 
but. 

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00:02:34,360 --> 00:02:37,880
On it, it doesn't matter that 
that platform is dead to you and

52
00:02:37,880 --> 00:02:41,320
us. 
Exactly, and we also are doing 

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00:02:41,320 --> 00:02:44,600
video podcasts now. 
So if you've been enjoying the 

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00:02:44,600 --> 00:02:47,480
audio podcast, you can continue 
to join it. 

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00:02:47,640 --> 00:02:50,880
You can still go out once in a 
while if you want to see these 

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mugs, even for just one episode,
so that if you see us at a 

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00:02:55,160 --> 00:02:58,160
conference, you know who we are.
You can come up, introduce 

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yourself. 
You know, the engagement from 

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our audience, our listening 
audience, which I think is 

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pretty loyal too. 
I really love hearing from 

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people just saying them. 
They're getting a lot out of the

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podcast, whether they've been in
the industry for a long time or 

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they're brand new to the 
industry. 

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And that's what we try to do 
with the podcast is, you know, 

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bring up topics get pretty 
advanced, but not go so deep 

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right in the beginning of the of
the show that we lose people, 

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right? 
So our we've been calling this 

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like edutainment for a long 
time, right? 

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We want the podcast to be 
educational for everyone, 

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whether you're new to the space 
or whether you've been in for a 

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long time. 
And we also want it to be 

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entertaining, right? 
We don't want it to be like the 

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run-of-the-mill, like just, you 
know, we're just going to throw 

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like technical terms at you for 
the next half hour 'cause that 

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00:03:55,720 --> 00:03:58,200
would be pretty boring. 
So we try to keep things light. 

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We got personality right. 
Put some personality on this 

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00:04:02,320 --> 00:04:05,280
pig. 
Yeah, hey, Mr. Ed had 

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personality, right? 
Yeah, exactly. 

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Yeah, it's a lot of fun. 
We do it because we enjoy doing 

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it. 
But you know, the byproduct is 

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hopefully people also enjoy what
we do. 

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If you are listening, do us a 
favor, hop over to the YouTube 

83
00:04:16,560 --> 00:04:17,760
channel and give us a like and 
subscribe. 

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00:04:17,760 --> 00:04:19,560
We're definitely trying to grow 
that Channel. 

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00:04:20,079 --> 00:04:23,280
If you're if you're a super fan,
just throw our videos on repeat 

86
00:04:23,280 --> 00:04:25,840
and play them overnight. 
That'll help us from a from a 

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00:04:25,840 --> 00:04:28,520
metric standpoint, you know, if 
you want to fall asleep, you 

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know, or if you want to frighten
people, maybe around Halloween, 

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00:04:30,760 --> 00:04:33,640
you know, throw our videos up on
on a big screen somewhere and 

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00:04:33,720 --> 00:04:35,280
you know, have a point and laugh
at whatever maybe. 

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00:04:35,280 --> 00:04:38,360
But why don't we get to our 
guest today? 

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We've got Andrew Shikiar. 
He's the Executive Director and 

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CEO of the Fido Alliance. 
Welcome back to the show, 

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Andrew. 
Jeff, Jim, thanks so much for 

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00:04:47,120 --> 00:04:48,840
having me and speak to be here 
as always. 

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As always and and you say always
because it basically is this is 

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00:04:51,880 --> 00:04:55,400
your eighth time on the podcast.
The the current IDAC world 

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record holder, Jim has promised 
a used Sport coat, jacket, 

99
00:05:01,760 --> 00:05:04,960
whatever you want to call it 
when when we hit 10 episodes 

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00:05:05,240 --> 00:05:09,480
with a hastily applied IDAC 
sticker right slapped on it just

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to show it's worth. 
And so I think I think Jim's 

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probably planning on bringing 
something over to authenticate 

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for that. 
He described it as Jeff. 

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Your your description made it 
sound like it was like some old 

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T-shirt with armpit stains and 
they're like there's going to be

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a good jacket. 
They've only worn it probably a 

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couple times. 
You brought her shoulders on me.

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But if you can narrow that down 
to like a 46 regular, I'll be. 

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I'll wear it with prey, I assure
you that. 

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All right? 
That sounds good. 

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Yeah. 
So Andrew, you've been with us a

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bunch of time. 
Definitely. 

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We're early on supporter and 
here we are. 

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I think it was like in the 50s 
the last time, the first time 

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you're on an hour in the three 
hundreds. 

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00:05:46,240 --> 00:05:49,720
So definitely appreciate you 
being willing to kind of jump on

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and you know, certainly 
partnering up with the 

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Authenticate conference, which 
is really what today's episode 

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00:05:53,400 --> 00:05:55,560
is going to be all about. 
Authenticate 2024. 

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00:05:55,560 --> 00:05:59,360
It's coming up pretty soon. 
It it would be, it would behoove

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me to notice that you're wearing
a Pass Keys shirt right now. 

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00:06:03,520 --> 00:06:06,600
People can see that. 
Where do I get one of those? 

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Because I feel like the more 
people wearing it, the more 

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people understand what it is and
ask questions. 

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You know, it's fun. 
We opened up a, a Fido store 

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with a bunch of passkey swag 
earlier this year. 

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So you can go to 
shop.fidoalliance.org and 

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there's a store there and you 
can buy all, all sorts of 

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passkey stuff. 
We're, we're seeing a decent 

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flow of commerce. 
So it's great to see the 

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enthusiasm. 
Awesome to see people are 

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actually doing this and probably
at industry shows and things 

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like that. 
I'll tell you what, how about we

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do a discount code for IDAC 
listeners, Let's call IDAC 10. 

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00:06:43,400 --> 00:06:46,880
All right, So you go to 
shop@fightalliance.org and then 

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00:06:46,880 --> 00:06:50,800
at check out to IDAC 10 and with
10% off and then when you show 

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00:06:50,800 --> 00:06:54,040
up to authenticate, you'll be 
all decked out in your passkey 

138
00:06:54,040 --> 00:06:55,680
gear. 
Yeah, there you go. 

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00:06:55,680 --> 00:06:57,000
That's cool. 
So we'll have a link in our show

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00:06:57,000 --> 00:06:58,080
notes for people to check that 
out. 

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00:06:58,720 --> 00:07:00,760
Yeah, one caveat is like, I 
actually don't know how to do 

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00:07:01,200 --> 00:07:03,280
discount codes. 
So I'm going to call it IDAC 10.

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00:07:03,360 --> 00:07:06,320
So check the discount, check, 
check, check the show notes in 

144
00:07:06,320 --> 00:07:08,040
case I screw that up. 
But we'll make sure that we have

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00:07:08,040 --> 00:07:10,320
the the proper discount code in 
the show notes. 

146
00:07:10,320 --> 00:07:13,080
But as of now it's IDAC 10. 
Yeah, So we'll have a link in 

147
00:07:13,080 --> 00:07:14,680
our show notes. 
I'll try to remember to put it 

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on the screen somewhere once we 
got it confirmed. 

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00:07:16,760 --> 00:07:20,400
But we'll, we'll, we'll beg 
forgiveness from Megan or Adrian

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or whoever from the Fido team is
going to help us out with that, 

151
00:07:23,040 --> 00:07:24,800
right? 
Yeah, they've done amazing work 

152
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with this, so yeah. 
Well, that's pretty cool. 

153
00:07:27,320 --> 00:07:30,400
So, you know, if you're not 
familiar with Fido and I, I, I 

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00:07:30,400 --> 00:07:32,040
ask you this question every 
time, but I feel like it's an 

155
00:07:32,040 --> 00:07:34,000
important one because we always 
have new listeners. 

156
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What is the Fido Alliance? 
Can you just kind of give us a 

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00:07:36,600 --> 00:07:39,560
summary of what the mission is? 
Yeah, absolutely. 

158
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Fido Alliance is an industry 
body. 

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We were launched around 12 years
ago focused on reducing reliance

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on passwords. 
As all your listeners know, 

161
00:07:49,200 --> 00:07:51,720
passwords cause all sorts of 
problems, arranging for 

162
00:07:51,720 --> 00:07:56,480
usability to, you know, security
to hacks and data breaches and 

163
00:07:56,480 --> 00:07:59,240
things like that. 
So Fido Alliance is creating 

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open standards to replace 
passwords. 

165
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Notably, it includes pass keys. 
Pass keys are a password 

166
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alternative that are built into 
just about every device that 

167
00:08:10,760 --> 00:08:15,720
allows a user to sign in to 
sites and applications basically

168
00:08:16,040 --> 00:08:18,000
with the same action they take 
to unlock their device. 

169
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So typically a, you know, 
biometric, you know, face, you 

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00:08:24,040 --> 00:08:27,880
know, built into your handset or
your PC. 

171
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It can be a security key or 
anything like that. 

172
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So not only does that provide 
better usability for consumers, 

173
00:08:33,840 --> 00:08:39,000
but most importantly, it allows 
the service providers to get rid

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of the passwords on the back 
end, which starts to, you know, 

175
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a change the threat factor for 
attackers because attackers love

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passwords and if they love 
phishing, they like taking over 

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credentials, stuffing 
credentials. 

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All that goes away with passkeys
once you have eliminated the 

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password on the back end. 
Plus, if you're, you know, in 

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the e-commerce space, it allows 
for easier access to your site. 

181
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So this year I was honored to do
a keynote at Identiverse where I

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sat on stage with some companies
that have deployed pass queues 

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and the Amazon is one of them. 
Amazon talked about a 14% 

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increase in sign in success 
rate, meaning that 14% of, you 

185
00:09:18,800 --> 00:09:23,400
know, like 14% more users were 
able to sign into Amazon.com to 

186
00:09:23,400 --> 00:09:25,800
make purchases. 
So you think about what that 

187
00:09:25,800 --> 00:09:29,400
translates into from A at bottom
line standpoint, you start to 

188
00:09:29,400 --> 00:09:32,680
see the benefit of Passkey's not
just from a security standpoint,

189
00:09:32,680 --> 00:09:36,680
but really Passkey's, you know, 
turn the sign in into a revenue 

190
00:09:36,680 --> 00:09:38,760
Center for for e-commerce 
vendors. 

191
00:09:39,720 --> 00:09:44,440
It's interesting, Andrew, I was 
working on a client PowerPoint 

192
00:09:44,440 --> 00:09:48,600
presentation and I went back to 
a presentation I created about 

193
00:09:48,600 --> 00:09:53,720
10 years ago and it was, you 
know, I was looking for a slide,

194
00:09:54,160 --> 00:09:55,920
a slide template that I could 
work from. 

195
00:09:56,360 --> 00:10:00,400
And it talked about, you know, 
kind of a down the road project 

196
00:10:00,400 --> 00:10:03,040
or do later project implement 
MFA. 

197
00:10:04,040 --> 00:10:08,560
I'd say we passed the milestone 
a couple years ago now where MFA

198
00:10:08,560 --> 00:10:11,480
became like, if you haven't 
already done that, you better 

199
00:10:11,480 --> 00:10:14,400
get that in place. 
Now we're shifting into this 

200
00:10:14,400 --> 00:10:17,600
password less world where, you 
know, we've been talking about 

201
00:10:17,600 --> 00:10:23,120
password less for many years and
now it's it's a reality and 

202
00:10:23,120 --> 00:10:27,440
pesky's a big part of that. 
You know, I really love this 

203
00:10:27,440 --> 00:10:29,680
authenticate conference. 
I've been going for a few years 

204
00:10:29,680 --> 00:10:34,320
now and I consider myself more 
of a identity generalist, if you

205
00:10:34,320 --> 00:10:37,720
will. 
But and you talk about 

206
00:10:37,720 --> 00:10:40,200
Identiverse, right? 
You get a, you get that I 

207
00:10:40,440 --> 00:10:43,640
identity generalist perspective 
at Identiverse. 

208
00:10:43,640 --> 00:10:45,040
They cover just about 
everything. 

209
00:10:45,320 --> 00:10:49,680
The authenticate conference 
really focuses on authentication

210
00:10:50,000 --> 00:10:52,280
and it's a big driver to pass 
through this. 

211
00:10:52,280 --> 00:10:55,880
So like you said, you get 
brought it into Identiverse and 

212
00:10:55,880 --> 00:10:59,360
you come in with kind of like 
the consolidated message. 

213
00:10:59,360 --> 00:11:02,240
But if you want to get the real 
scoop and you really want to 

214
00:11:02,240 --> 00:11:06,280
understand that space, and it's 
not like it's not like a light 

215
00:11:06,280 --> 00:11:07,800
switch. 
It's not like you go one year 

216
00:11:07,800 --> 00:11:11,360
and you're all of a sudden going
to be an authentication guru. 

217
00:11:11,840 --> 00:11:14,760
But this is where the the 
thought leadership is happening.

218
00:11:14,760 --> 00:11:18,200
This is where you can make 
contact and start building your 

219
00:11:18,200 --> 00:11:21,880
network of the people who are 
really behind setting these 

220
00:11:21,880 --> 00:11:23,960
standards. 
What are your thoughts? 

221
00:11:25,040 --> 00:11:26,240
No, I think you're exactly 
right. 

222
00:11:27,200 --> 00:11:28,960
It is a deeper dive in 
authentication. 

223
00:11:28,960 --> 00:11:31,960
It's the name authenticate and 
we've also enjoyed a nice 

224
00:11:31,960 --> 00:11:33,480
partnership with the folks at 
Identiverse. 

225
00:11:34,240 --> 00:11:35,800
In a lot of ways, it's a carry 
on. 

226
00:11:35,800 --> 00:11:37,480
You know, the community you'll 
see at Identiverse in the 

227
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spring, you'll you'll find in 
the in the fall at Authenticate,

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but with a, you know, a deeper 
focus on all things 

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authentication. 
You know, user authentication 

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00:11:46,360 --> 00:11:50,000
is, is critical component 
without the most critical 

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00:11:50,000 --> 00:11:52,400
component to your broader IM 
step. 

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And so it's really important to 
understand how people are are 

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signing into your site, into 
your service, into your network.

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And that's what we look at at 
authenticate. 

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And I mean, Jo, Joan, I think 
your, your historical 

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perspective on this, you know, 
talking about MSA is really on 

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point. 
You know, I mentioned before I 

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was talking about what Fido does
and, and how we're reducing 

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reliance on passwords. 
It's not just that it's actually

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changing the way that people 
think about authentication. 

241
00:12:25,880 --> 00:12:28,080
You know, we've known, we 
collectively have known for 

242
00:12:28,080 --> 00:12:31,040
decades that passwords are 
insufficient, right? 

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00:12:31,040 --> 00:12:33,440
And for the past 20 years or so,
the answer has been, well, let's

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00:12:33,440 --> 00:12:37,120
layer on another factor on top 
of, you know, passwords is a 

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00:12:37,120 --> 00:12:39,040
primary factor. 
The questions always been, the 

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00:12:39,040 --> 00:12:40,920
question hasn't been, are 
passwords enough? 

247
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The questions been, how do you 
make them suck less, right? 

248
00:12:44,240 --> 00:12:46,840
And so the answer is being let's
add a layer, you know, let's add

249
00:12:46,840 --> 00:12:50,040
SMSOTP on top of this. 
Let's do TOTP, let's do an app, 

250
00:12:50,040 --> 00:12:54,480
let's do a push notification. 
The problem is most of these 

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approaches for MFA are flawed in
their own right, right? 

252
00:12:58,080 --> 00:13:04,480
They still rely on human 
actions, which leads to 

253
00:13:04,480 --> 00:13:07,440
fallibility, which leads to 
account takeovers and bypasses 

254
00:13:07,440 --> 00:13:10,080
and things like that. 
So what passes actually do, what

255
00:13:10,720 --> 00:13:15,680
Fido does, it actually 
introduces a, the true password 

256
00:13:15,680 --> 00:13:18,520
replacement or no longer are you
working on thinking about 

257
00:13:18,520 --> 00:13:23,840
factors like MFA? 
Yes, use MFA, but ultimately, 

258
00:13:23,920 --> 00:13:27,640
you know, a passkey that 
provides the same difficulties 

259
00:13:27,640 --> 00:13:29,440
in a single gesture and a single
action. 

260
00:13:29,760 --> 00:13:33,120
And, and you know, takes away 
this, this, this activity of 

261
00:13:33,120 --> 00:13:35,440
counting factors. 
And instead, he really thinks 

262
00:13:35,440 --> 00:13:38,880
about what the the actual threat
model is today, which is 

263
00:13:38,880 --> 00:13:42,640
phishing, like phishing, social 
engineering, that is a threat 

264
00:13:42,640 --> 00:13:44,320
model. 
How do you attack that threat 

265
00:13:44,320 --> 00:13:45,480
model? 
You know, you make your 

266
00:13:45,480 --> 00:13:49,280
authentication unfishable, which
is what pass cues do, which then

267
00:13:49,280 --> 00:13:52,640
ties back into, you know, your 
broader identity strategy and 

268
00:13:52,640 --> 00:13:54,920
everything else. 
We start looking at, well, you 

269
00:13:54,920 --> 00:13:57,480
know, how am I considering, you 
know, account onboarding, 

270
00:13:57,480 --> 00:14:00,880
account recovery and, and 
authorization and all the other 

271
00:14:00,880 --> 00:14:03,880
things that go into, you know, 
an identity set. 

272
00:14:04,480 --> 00:14:07,320
You know, you really need to 
start with, you know, the, the 

273
00:14:07,320 --> 00:14:10,840
secure method of getting people 
into your system, into your 

274
00:14:10,840 --> 00:14:12,200
network with user 
authentication. 

275
00:14:13,160 --> 00:14:16,280
And that's like that is what we 
dig deeper into at Authenticate.

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00:14:16,840 --> 00:14:20,160
So, Andrew, I feel like there is
a opportunity here to craft a 

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00:14:20,160 --> 00:14:24,040
new shirt for your shop and it's
something along the lines of 

278
00:14:24,040 --> 00:14:28,520
like Fido Alliance established, 
you know, whatever year making 

279
00:14:28,520 --> 00:14:30,960
passwords suck less or something
like that. 

280
00:14:32,160 --> 00:14:34,600
You know, since whatever date 
that might that might be 

281
00:14:34,600 --> 00:14:36,120
something like that I think 
would be a lot of fun. 

282
00:14:36,760 --> 00:14:38,200
I think that is great, but I 
should. 

283
00:14:38,360 --> 00:14:40,200
You know, when we talk about the
the founding of Fido Alliance, 

284
00:14:40,200 --> 00:14:42,440
it's actually really important 
to note that the goal wasn't to 

285
00:14:42,440 --> 00:14:45,360
get rid of passwords. 
The goal is to, you know, turn 

286
00:14:45,360 --> 00:14:48,800
the time of data breaches, but 
passwords are the tip of that 

287
00:14:48,800 --> 00:14:52,400
spear, right? 
And so our, our real goal is to 

288
00:14:52,400 --> 00:14:55,840
stop, you know, online fraud or 
identity related fraud. 

289
00:14:56,200 --> 00:15:01,480
But passwords are the source of 
most of those problems, right? 

290
00:15:01,480 --> 00:15:03,240
So if you address a password 
problem, you're you're 

291
00:15:03,240 --> 00:15:07,040
addressing scalable tax, you're 
you're addressing data breaches,

292
00:15:07,040 --> 00:15:09,600
you're addressing credential 
stuff and all all those all 

293
00:15:09,600 --> 00:15:13,840
those things associated with 
dependence on knowledge based 

294
00:15:13,840 --> 00:15:17,360
credentials. 
So Andrew, one of the things I 

295
00:15:17,360 --> 00:15:20,920
hear clients talk about a lot, 
you know with when it's like you

296
00:15:20,920 --> 00:15:23,800
talk about password list, right?
So you're talking about really 

297
00:15:23,800 --> 00:15:26,520
getting rid of the password. 
If the client doesn't need to 

298
00:15:26,520 --> 00:15:29,360
know the password or the, I'm 
sorry, the end user doesn't need

299
00:15:29,360 --> 00:15:34,200
to know the password versus MFA 
where it's two factors. 

300
00:15:34,200 --> 00:15:37,800
So let's assume that they're 
using some kind of strong 

301
00:15:37,800 --> 00:15:40,480
authenticator biometric or 
something like that. 

302
00:15:40,760 --> 00:15:44,440
Then they'll challenge me and 
say well it isn't adding a 

303
00:15:44,440 --> 00:15:47,880
password, just strengthening 
things because now I'm using two

304
00:15:47,880 --> 00:15:51,480
factors rather than one. 
So doesn't the the password 

305
00:15:51,480 --> 00:15:54,080
actually strengthen the 
authentication? 

306
00:15:54,880 --> 00:15:56,800
Yeah. 
So the second factor will will 

307
00:15:56,800 --> 00:15:59,440
strengthen the authentication, 
but the primary factor is still 

308
00:15:59,440 --> 00:16:01,720
incredibly weak, right. 
So I think there's also a 

309
00:16:01,720 --> 00:16:05,160
misconception out there that, 
you know, forcing people to have

310
00:16:05,160 --> 00:16:07,680
very complex passwords, the 
unique character strings or 

311
00:16:07,680 --> 00:16:10,400
even, you know, generated 
passwords is secure in and of 

312
00:16:10,400 --> 00:16:14,160
itself. 
So any password can be fished, 

313
00:16:14,160 --> 00:16:18,680
any password can be stolen. 
But also there's a huge, you 

314
00:16:20,040 --> 00:16:23,920
know, backdoor account recovery,
which pertains to a variety of 

315
00:16:23,920 --> 00:16:28,320
sign the methods actually, where
someone is social engineers, an 

316
00:16:28,320 --> 00:16:32,320
account recovery process from a 
help desk or support desk, you 

317
00:16:32,320 --> 00:16:35,880
know, calling in, pretending to 
be somebody, you know, getting 

318
00:16:35,880 --> 00:16:41,320
that note that that account 
regenerated to a fake or to to 

319
00:16:41,320 --> 00:16:44,800
an attacker, which allows them 
to take over that account. 

320
00:16:46,200 --> 00:16:49,760
So again, relying on passwords 
as a primary factor is 

321
00:16:49,760 --> 00:16:52,720
inherently flawed and it's 
always going to put you down a 

322
00:16:52,720 --> 00:16:58,120
path towards account takeovers. 
Now backing up a password. 

323
00:16:58,120 --> 00:17:00,200
So, you know, that being said, I
understand that a lot of people 

324
00:17:00,200 --> 00:17:01,480
have legacy. 
Infrastructure. 

325
00:17:02,040 --> 00:17:04,560
And want to get to, you know, 
past the future, but need to, 

326
00:17:04,760 --> 00:17:10,599
you know, have a migration path.
You know, having MFA system 

327
00:17:10,599 --> 00:17:13,839
where you have a hardware backed
second factor like a security 

328
00:17:13,839 --> 00:17:18,440
key where someone needs to, you 
know, pre possession of a 

329
00:17:18,440 --> 00:17:21,920
credential to sign in and to 
trigger, even trigger every 

330
00:17:21,920 --> 00:17:26,040
process. 
That is a, you know, much better

331
00:17:26,040 --> 00:17:29,640
approach than using legacy forms
2FA based on a fundamentally 

332
00:17:29,640 --> 00:17:31,920
flawed primary factor of a 
password. 

333
00:17:33,080 --> 00:17:36,800
Right, Yeah. 
And I mean, it's, it's a very 

334
00:17:36,800 --> 00:17:41,480
complex topic in terms of 
there's so many, it depends on 

335
00:17:41,720 --> 00:17:44,080
some of the use case scenario 
that you're talking about as 

336
00:17:44,080 --> 00:17:47,080
well. 
So there's that recovery aspect,

337
00:17:47,320 --> 00:17:49,960
that kind of the unhappy fact 
that could be exploited. 

338
00:17:50,280 --> 00:17:53,800
There's the use case, like if 
you're going out to millions of 

339
00:17:53,800 --> 00:17:57,760
users and kind of a CIM 
perspective, you know, the same 

340
00:17:57,760 --> 00:18:02,440
reasons why MFA is hard to roll 
out to the large population is 

341
00:18:02,440 --> 00:18:07,480
the same reason why, you know, 
having people who lose their 

342
00:18:07,480 --> 00:18:11,080
password and can't log in or 
lose their second credential get

343
00:18:11,080 --> 00:18:14,480
a new phone. 
They have problems with the 

344
00:18:14,480 --> 00:18:17,160
recovery process. 
So I, I guess why I brought up 

345
00:18:17,160 --> 00:18:20,520
that whole topic, it's very 
nuanced and there's the kind of 

346
00:18:20,520 --> 00:18:23,240
conversations that happened at 
the Authenticate conference. 

347
00:18:24,040 --> 00:18:28,400
I love Ideniverse, right? 
But it's it, it covers so many 

348
00:18:28,400 --> 00:18:31,680
different topics, whereas the 
Authenticate conference just 

349
00:18:31,680 --> 00:18:35,080
focuses on authentication and 
you can have time for these kind

350
00:18:35,080 --> 00:18:38,360
of conversations, I think as the
IM practitioner. 

351
00:18:38,800 --> 00:18:41,400
You know, within. 
Your company, you're expected to

352
00:18:41,400 --> 00:18:44,520
be the expert and be able to 
talk about and handle these 

353
00:18:44,520 --> 00:18:47,920
types of questions, right? 
And the way you do that is to 

354
00:18:48,200 --> 00:18:52,840
sink yourself into these topics,
interact with the experts in the

355
00:18:52,840 --> 00:18:56,320
world who are the deepest 
thinkers on these topics and 

356
00:18:56,320 --> 00:18:59,640
they're in authenticate. 
So to me, that's like the value,

357
00:18:59,640 --> 00:19:02,480
like if you've never gone to the
conference before and you're 

358
00:19:02,480 --> 00:19:06,040
thinking, well, my job doesn't 
just focus on authentication. 

359
00:19:06,040 --> 00:19:09,920
So I'm going to go broad brush 
and I understand that. 

360
00:19:09,920 --> 00:19:14,280
And I think, you know, the other
angle to it is like not 

361
00:19:14,280 --> 00:19:17,120
everybody can go to every 
conference that they want to. 

362
00:19:17,680 --> 00:19:21,680
But even if you just get to 
authenticate like one time for 

363
00:19:21,680 --> 00:19:25,280
me, I'd highly encourage it 
because I just feel like, you 

364
00:19:25,280 --> 00:19:30,080
know, diving into the deep end 
in a topic, you know, you can 

365
00:19:30,080 --> 00:19:36,440
get a lot of benefit from that. 
You know, I think that the there

366
00:19:36,440 --> 00:19:38,000
are a lot of new ones as to 
authentication. 

367
00:19:38,000 --> 00:19:39,520
And I was just trying to think 
of the analogy. 

368
00:19:39,960 --> 00:19:43,320
What's the saying like, so 
Eskimos out of like 85 different

369
00:19:44,040 --> 00:19:46,080
terms for snow, they know 
they're coming from Seattle. 

370
00:19:46,080 --> 00:19:47,720
Like I knew like 13 different 
types of rain. 

371
00:19:48,720 --> 00:19:50,560
You know, a lot of people are 
not that deep into 

372
00:19:50,560 --> 00:19:52,960
authentication things else's 
user, it's just authentication. 

373
00:19:53,240 --> 00:19:56,240
Just get someone signed in. 
But no, there's a lot of nuance,

374
00:19:56,440 --> 00:19:58,320
right? 
Are you talking about workforce?

375
00:19:58,320 --> 00:20:00,680
Are you talking about consumer? 
Are you talking about regulated?

376
00:20:00,680 --> 00:20:01,960
Are you talking about non 
regulated? 

377
00:20:01,960 --> 00:20:03,320
Are you talking about business 
partners? 

378
00:20:04,560 --> 00:20:05,520
You know, we're talking about 
global. 

379
00:20:05,560 --> 00:20:08,880
There's so many nuances to it 
that are important to 

380
00:20:08,880 --> 00:20:10,920
understand, right? 
So everyone needs to know the 

381
00:20:10,920 --> 00:20:12,160
top level. 
We provide that top level 

382
00:20:12,160 --> 00:20:14,920
information about authentication
about where it fits in your 

383
00:20:14,920 --> 00:20:18,160
identity stack. 
But for those who want to dig 

384
00:20:18,160 --> 00:20:21,200
into the nuances and get deeper 
and deeper down, you know we'll 

385
00:20:21,200 --> 00:20:25,400
have content and experts on site
to help them grab those as well.

386
00:20:26,080 --> 00:20:29,000
Well, there's no nuance. 
Obviously passwords suck, so. 

387
00:20:29,560 --> 00:20:32,200
There's the nuance there. 
We don't want that there, right?

388
00:20:32,200 --> 00:20:34,040
Yes, exactly. 
Well, there's yeah, use pass 

389
00:20:34,040 --> 00:20:38,400
keys, yes, so. 
Obviously the experts in the 

390
00:20:38,400 --> 00:20:41,000
industry are going to be there. 
Who else should be there? 

391
00:20:41,000 --> 00:20:44,160
Who else is the conference for? 
It's for, it's for anyone 

392
00:20:44,160 --> 00:20:47,400
interested in authentication and
identity, frankly, right. 

393
00:20:47,400 --> 00:20:50,480
So last year we had, I think 
around, you know, 40% of the 

394
00:20:50,480 --> 00:20:53,200
people. 
So they were New Newark to 

395
00:20:53,200 --> 00:20:55,920
Passkies, Newark to Fido, which 
is awesome, right? 

396
00:20:55,920 --> 00:20:59,360
So we, we, and then we also had,
you know, probably, you know, 30

397
00:20:59,480 --> 00:21:03,640
plus percent who are pros, you 
know, who really got into the 

398
00:21:03,640 --> 00:21:05,920
these, these nooks and crannies 
of authentication. 

399
00:21:05,920 --> 00:21:08,680
So, and we tailor the content 
with Taylor Taylor, the flow of 

400
00:21:08,680 --> 00:21:12,040
the show to cater to to anyone 
interested in user 

401
00:21:12,040 --> 00:21:15,720
authentication, anyone 
interested in pass keys and the 

402
00:21:15,720 --> 00:21:18,520
adjacent topics they're in 
should come at this conference. 

403
00:21:19,120 --> 00:21:22,160
But I think, you know, we should
probably have, we should have 

404
00:21:22,240 --> 00:21:24,720
over 600 people this year, well 
over 600 people. 

405
00:21:25,400 --> 00:21:27,960
Everyone brings their own 
perspectives, your own 

406
00:21:27,960 --> 00:21:30,640
background of their own, their 
own, you know, learning agenda 

407
00:21:30,920 --> 00:21:32,960
into the three days that we have
at Authenticate. 

408
00:21:34,040 --> 00:21:36,520
Yeah. 
And I can speak from personal 

409
00:21:36,520 --> 00:21:41,400
experience going to this past 
year, the environment of the 

410
00:21:41,400 --> 00:21:45,160
conference gives you time to 
really reflect really to and, 

411
00:21:45,160 --> 00:21:48,200
and the size of the conference 
gives you the opportunity to 

412
00:21:48,200 --> 00:21:50,160
engage with people, including 
the experts. 

413
00:21:50,160 --> 00:21:53,160
I found that, you know, it's 
just like people are very 

414
00:21:53,160 --> 00:21:55,320
approachable. 
You can just go sit down at a 

415
00:21:55,320 --> 00:21:59,640
table with a bunch of people and
network and you know, some of 

416
00:21:59,640 --> 00:22:04,840
the top minds in the field now. 
So if we've got people 

417
00:22:04,840 --> 00:22:08,000
interested, which hopefully now 
they're like, OK, I'm, I'm sold.

418
00:22:08,000 --> 00:22:12,600
I want to go, we're in like this
critical period, right? 

419
00:22:12,600 --> 00:22:15,280
So this episode's going to drop 
on September 2nd. 

420
00:22:15,760 --> 00:22:18,600
We've got a discount code that 
we've had out there for a while.

421
00:22:18,600 --> 00:22:24,800
It's IDAC 15 gives you 15% off 
your registration fees, but it's

422
00:22:24,800 --> 00:22:27,920
also the last week of early bird
pricing for the conference, 

423
00:22:27,920 --> 00:22:30,040
right? 
So if you're going to go make 

424
00:22:30,040 --> 00:22:33,560
that decision this week and get 
registered before what is the 

425
00:22:33,560 --> 00:22:36,520
September 9th? 
I don't have a calendar in front

426
00:22:36,520 --> 00:22:37,800
of me. 
It would be that Friday, the 

427
00:22:37,800 --> 00:22:40,320
Friday after Labor Day in the US
Yeah, I think that would be 

428
00:22:40,320 --> 00:22:43,160
September somewhere. 
Single digits. 

429
00:22:43,920 --> 00:22:45,360
Single digits. 
Well, OK. 

430
00:22:45,600 --> 00:22:47,920
Register early and often. 
That's the message, right? 

431
00:22:47,920 --> 00:22:49,960
Don't miss out on that. 
It's a Friday and so I want to 

432
00:22:49,960 --> 00:22:52,720
say September 6th or 9th or 
something like that. 

433
00:22:52,720 --> 00:22:55,000
Anyways, as soon as you hear 
this, go, go, go register. 

434
00:22:55,000 --> 00:22:57,800
So no, the conference itself is,
is great, Jim, I appreciate you 

435
00:22:57,800 --> 00:23:00,920
saying that. 
I mean, you know what one of the

436
00:23:00,920 --> 00:23:04,120
obviously ideal we we have for 
this is I should feel like 

437
00:23:04,120 --> 00:23:06,960
you're going to a retreat and 
not just your typical hotel 

438
00:23:06,960 --> 00:23:09,000
conference, right? 
So the venue itself is 

439
00:23:09,000 --> 00:23:11,800
fantastic. 
It's a, it's a resort setting in

440
00:23:11,800 --> 00:23:13,720
Carlsbad, CA. 
If you haven't been to Southern 

441
00:23:13,720 --> 00:23:17,600
California in mid-october, 
you're missing out. 

442
00:23:19,160 --> 00:23:21,640
It's a really nice grounds. 
One thing I, I really loved 

443
00:23:21,640 --> 00:23:24,000
seeing last year is this people,
if you're saying this kind of 

444
00:23:24,000 --> 00:23:26,400
strolling around and mingling. 
I was calling all the 

445
00:23:26,480 --> 00:23:29,560
authenticate tours, you know, 
kind of taking over the grounds 

446
00:23:29,560 --> 00:23:32,440
of this beautiful resort and 
you'd see people sitting in 

447
00:23:32,440 --> 00:23:35,000
these little these tables around
palm trees by that pool, like 

448
00:23:35,000 --> 00:23:39,320
talking about authentication. 
So it's a really neat venue that

449
00:23:39,320 --> 00:23:41,440
does have the kind of retreat 
type mentality to it. 

450
00:23:41,440 --> 00:23:45,000
We want people to feel like 
that, you know, for those who 

451
00:23:45,000 --> 00:23:47,640
are inclined to do things 
outside of the conference, 

452
00:23:47,640 --> 00:23:51,000
there's, you know, world class 
golf there, there's surfing at 

453
00:23:51,000 --> 00:23:53,080
the beach nearby. 
It's just, it's a, it's a great 

454
00:23:53,080 --> 00:23:56,680
place to come and dig deeper 
into authentication and really 

455
00:23:56,680 --> 00:24:03,160
to lean into the, the, the 
broader Fido and authentication 

456
00:24:03,160 --> 00:24:05,800
community. 
I say this every year and I'm 

457
00:24:05,800 --> 00:24:08,800
starting to get, get rimmed for 
this actually, but there's a 

458
00:24:08,800 --> 00:24:10,280
sense of community here is quite
strong. 

459
00:24:12,720 --> 00:24:14,600
You know, there's kind of a 
missionary feel to what we're 

460
00:24:14,600 --> 00:24:18,320
doing at Fido Alliance and, and 
authenticate because no one 

461
00:24:18,320 --> 00:24:20,760
thinks that what we're doing is 
a bad idea, right? 

462
00:24:20,760 --> 00:24:23,040
Everyone understands that we're 
trying to make passwords suck 

463
00:24:23,040 --> 00:24:26,680
and really suck less and, and do
away with those and everyone 

464
00:24:26,680 --> 00:24:27,960
understands the importance of 
that. 

465
00:24:27,960 --> 00:24:31,800
So as an attendee, if you're 
trying to learn and you have a 

466
00:24:31,800 --> 00:24:34,920
use case, you know, go to the 
sessions, the experts will take 

467
00:24:34,920 --> 00:24:37,080
time to talk to you, right? 
Everyone wants you to be 

468
00:24:37,080 --> 00:24:42,200
successful because there's a, 
there's a sense of joint 

469
00:24:42,520 --> 00:24:45,680
opportunity and joint 
responsibility, understanding 

470
00:24:45,680 --> 00:24:49,600
that, you know, the integrity of
the Internet itself is only as 

471
00:24:49,600 --> 00:24:52,920
strong as the weakest link. 
So the more sites and the more 

472
00:24:53,000 --> 00:24:56,000
enterprises, the more companies 
that start hardening their 

473
00:24:56,000 --> 00:24:59,960
authentication systems and 
architectures, the better half 

474
00:24:59,960 --> 00:25:02,040
everyone is. 
It allows everyone to move 

475
00:25:02,040 --> 00:25:06,400
forward into a, you know, a more
secure future and and more, you 

476
00:25:06,400 --> 00:25:10,240
know, seamless and usable 
Internet experience once people 

477
00:25:10,240 --> 00:25:13,720
are using pass keys instead of 
relying on passwords. 

478
00:25:14,680 --> 00:25:16,440
Yeah, I'm looking forward to 
this conference. 

479
00:25:16,440 --> 00:25:18,800
I it's it's October 14th through
the 16th. 

480
00:25:18,840 --> 00:25:22,240
It's in Carlsbad, CA Couldn't 
ask for generally a better 

481
00:25:22,240 --> 00:25:24,680
weather experience, at least in 
the US. 

482
00:25:25,480 --> 00:25:28,640
Yeah I I it's one of my favorite
conferences for sure. 

483
00:25:28,640 --> 00:25:30,480
And I and I like the 
environment. 

484
00:25:30,600 --> 00:25:34,080
It seems like it's a very 
social. 

485
00:25:34,880 --> 00:25:37,000
Casual is probably not the word,
but I feel like there's a lot of

486
00:25:37,000 --> 00:25:41,880
conversation and discussion. 
It's not so much presentation, 

487
00:25:42,000 --> 00:25:44,160
right? 
It's hey, you know, let's sit 

488
00:25:44,160 --> 00:25:45,800
down. 
Last year there were food trucks

489
00:25:45,800 --> 00:25:47,520
and, you know, a bunch of us 
kind of sat around the table 

490
00:25:47,520 --> 00:25:50,320
just talked identity or 
different things and things like

491
00:25:50,320 --> 00:25:53,640
that. 
And it was a very open and fun 

492
00:25:53,920 --> 00:25:55,920
kind of conference, which I 
really appreciate because they 

493
00:25:55,920 --> 00:25:58,480
think sometimes we get into 
these other conferences, which 

494
00:25:58,480 --> 00:26:00,760
are also great, but they're 
huge, right? 

495
00:26:00,760 --> 00:26:03,440
And it's, you're shuffling from 
like one session to another. 

496
00:26:03,440 --> 00:26:05,560
And it's not sometimes even time
to breathe. 

497
00:26:06,280 --> 00:26:09,560
You know, I, I like to have time
to breathe and I want to sit 

498
00:26:09,560 --> 00:26:12,800
down and talk with people. 
And if I can do it under a palm 

499
00:26:12,800 --> 00:26:17,080
tree in Southern California 
weather in October, sign me up. 

500
00:26:17,080 --> 00:26:20,000
I am totally in. 
Yeah, bring sunscreen. 

501
00:26:20,000 --> 00:26:23,640
No, we, we, we, we, we, we do 
build an extra networking time, 

502
00:26:23,640 --> 00:26:26,880
but the presentations are great.
And there is a challenge, you 

503
00:26:26,880 --> 00:26:28,800
know, putting on a conference 
like this because there's so 

504
00:26:28,800 --> 00:26:30,600
much time to. 
We want to get out there. 

505
00:26:30,840 --> 00:26:34,200
We had hundreds of submissions 
this year and I think we have 93

506
00:26:34,200 --> 00:26:36,520
sessions or something like that.
So it's a manageable number, but

507
00:26:36,760 --> 00:26:41,040
it's built across 4 tracks. 
And so people, you know, we have

508
00:26:41,040 --> 00:26:43,000
tracks covering, you know, 
different types of, you know, 

509
00:26:43,960 --> 00:26:49,080
pass key roll outs, usability, 
different sort of sectors 

510
00:26:49,080 --> 00:26:52,240
specific, you know, things like 
looking at identity 

511
00:26:52,240 --> 00:26:54,880
verification, payments, 
government, automotive and all 

512
00:26:54,880 --> 00:26:58,320
sorts of things that get a 
little deeper into specific use 

513
00:26:58,320 --> 00:27:01,440
cases. 
And so it's a chance to, to, to 

514
00:27:01,440 --> 00:27:02,720
attend those and learn about 
them. 

515
00:27:03,000 --> 00:27:05,640
One thing I will note is that we
do actually have remote 

516
00:27:06,240 --> 00:27:09,440
participation. 
We, we, we, we video everything.

517
00:27:09,480 --> 00:27:11,240
So we have a live stream for 
those who cannot attend in 

518
00:27:11,240 --> 00:27:15,520
person, but significantly for 
those who are on site who have a

519
00:27:15,520 --> 00:27:18,040
track conflict, you can go back 
and watch all the content too. 

520
00:27:18,160 --> 00:27:20,520
So we make that available to 
attendees. 

521
00:27:21,280 --> 00:27:23,720
Find yourself OK. 
Yeah, thank you so much. 

522
00:27:23,720 --> 00:27:25,320
Because there's always a 
conflict. 

523
00:27:25,320 --> 00:27:27,000
And I was like, all right, how 
do I split time between these 

524
00:27:27,000 --> 00:27:29,440
two 3-4 sessions all taking 
place at the same time? 

525
00:27:29,440 --> 00:27:30,600
I can always go back and review 
it. 

526
00:27:31,160 --> 00:27:32,960
Yeah, I mean to be clear, we're 
we're, you know, we're very 

527
00:27:32,960 --> 00:27:35,240
grateful for and we care about 
our remote attendees. 

528
00:27:35,240 --> 00:27:37,360
But I'm, you know, we're most 
interested in actually archiving

529
00:27:37,360 --> 00:27:40,840
this content and making it 
available for Aid 1st for 

530
00:27:41,080 --> 00:27:43,240
conference attendees and 
eventually to the general public

531
00:27:43,240 --> 00:27:47,240
because the content is gold. 
There's so much being conveyed, 

532
00:27:47,240 --> 00:27:49,520
you know, from experts that we 
want to make sure that this is 

533
00:27:49,520 --> 00:27:52,960
captured and shared and really, 
you know, helping educate the 

534
00:27:52,960 --> 00:27:55,800
industry at large. 
I know we talked a lot about 

535
00:27:55,800 --> 00:27:58,160
authenticate here, right? 
The one in October in Carlsbad, 

536
00:27:58,160 --> 00:28:02,600
but you're actually going to be 
at an APEC conference in Kuala 

537
00:28:02,600 --> 00:28:04,400
Lumpur. 
That's is that also a Fido 

538
00:28:04,400 --> 00:28:07,280
event? 
It is the Fido APEC Summit 

539
00:28:07,800 --> 00:28:10,560
similar to authenticate actually
in some ways, but it's it's a 2 

540
00:28:10,560 --> 00:28:12,040
day conference, their second one
week jump. 

541
00:28:13,040 --> 00:28:15,240
It's amazing show on its own 
right. 

542
00:28:15,240 --> 00:28:19,160
So for anyone listening in Asia 
Pacific, it's not too late to 

543
00:28:19,160 --> 00:28:22,320
book flights to go to KL. 
It's the following week, 

544
00:28:22,640 --> 00:28:28,640
September 9th, 10th, 11th in 
Kuala Lumpur, whichever in 300 

545
00:28:28,640 --> 00:28:33,680
people attending that conference
over over 2 1/2 days learning 

546
00:28:33,680 --> 00:28:36,320
you know all about Fido, Fido 
authentication. 

547
00:28:36,320 --> 00:28:39,400
Look at some region, you know, 
region dependent activities. 

548
00:28:39,400 --> 00:28:43,640
We have expert speakers from, 
you know, different case 

549
00:28:43,640 --> 00:28:46,200
studies, different sectors in, 
in, in APAC. 

550
00:28:46,200 --> 00:28:51,280
And it's been really interesting
to watch the Asian market 

551
00:28:51,280 --> 00:28:52,640
evolve. 
I mean, a lot of the earliest 

552
00:28:52,640 --> 00:28:57,160
Fido supporters and deployments 
were from Asia, but we've seen a

553
00:28:57,160 --> 00:29:03,000
particular amount of innovation 
in Southeast Asia, which is 

554
00:29:03,000 --> 00:29:05,200
where we've we've, you know, 
launched this conference. 

555
00:29:05,200 --> 00:29:07,760
So last year we had it in 
Vietnam, this year it's in 

556
00:29:07,760 --> 00:29:13,280
Malaysia because there's so much
happening in in this corner of 

557
00:29:13,280 --> 00:29:15,960
Asia Pacific, this corner of the
world, that it's important to 

558
00:29:15,960 --> 00:29:18,000
try to harness it. 
And again, you know, create a 

559
00:29:18,000 --> 00:29:20,400
forum where people can, you 
know, meet each other and share 

560
00:29:20,400 --> 00:29:23,600
best practices and learn in 
advance their own authentication

561
00:29:23,600 --> 00:29:27,200
objectives. 
So Phyto AIPAC Summit is the is 

562
00:29:27,200 --> 00:29:31,600
the events that people should be
looking to attend in Southeast 

563
00:29:31,600 --> 00:29:34,560
Asia. 
Yeah, not a bad gig for you 

564
00:29:34,560 --> 00:29:36,560
either. 
You get to see all all over the 

565
00:29:36,560 --> 00:29:40,440
world, which is pretty cool. 
But back on this conference in 

566
00:29:40,440 --> 00:29:43,960
the US, so the Authenticate 
conference, he talked to us a 

567
00:29:43,960 --> 00:29:48,840
little bit about the types of 
content that are going to be in 

568
00:29:48,840 --> 00:29:51,560
store. 
You know, what are some of the 

569
00:29:51,560 --> 00:29:55,040
highlights that people should be
aware of that you know, you 

570
00:29:55,040 --> 00:29:56,400
think there's going to be a big 
draw? 

571
00:29:57,600 --> 00:30:02,920
Yeah, I think backing up a 
little bit, you know, one of 

572
00:30:02,920 --> 00:30:07,200
those common questions I get 
from the people who reach out to

573
00:30:07,200 --> 00:30:09,920
Fido Alliance as well. 
Can you give me an example of 

574
00:30:09,920 --> 00:30:12,640
someone who's done this? 
Give me an example of someone 

575
00:30:12,640 --> 00:30:13,960
who's done that. 
Give me, you know, tell me about

576
00:30:13,960 --> 00:30:18,560
someone who has deployed, you 
know, five O 4 payments payment 

577
00:30:18,560 --> 00:30:20,560
authentication. 
Tell me about the workforce 

578
00:30:20,560 --> 00:30:23,080
setting or are there examples of
governments who have deployed 

579
00:30:23,080 --> 00:30:28,040
this to for interagency 
authentication get a lot of use 

580
00:30:28,040 --> 00:30:30,120
case requests? 
And So what we focus on that 

581
00:30:30,120 --> 00:30:32,880
authenticate is kind of use use 
case driven content. 

582
00:30:33,680 --> 00:30:36,040
So getting practitioners to come
speak and share their 

583
00:30:36,040 --> 00:30:40,360
experiences and it's incredibly 
powerful because typically it's 

584
00:30:40,360 --> 00:30:43,960
either spot on to what someone 
you know, has on their own 

585
00:30:44,040 --> 00:30:46,920
agenda, their own, you know, 
professional agenda, or it's 

586
00:30:46,920 --> 00:30:48,920
adjacent enough where someone 
could learn from that. 

587
00:30:48,920 --> 00:30:51,640
And then like you mentioned, go 
engage with the speaker 

588
00:30:51,640 --> 00:30:55,720
afterwards to just pick their 
brain and learn more about how 

589
00:30:55,720 --> 00:30:57,400
they can apply that to their own
learnings. 

590
00:30:57,400 --> 00:31:02,360
So in general, I'd say it's kind
of practitioner centric content 

591
00:31:02,360 --> 00:31:05,800
and the and the and the breakout
tracks for practitioners to use 

592
00:31:06,040 --> 00:31:08,360
in in their daily lives if I 
can. 

593
00:31:08,520 --> 00:31:11,560
Erupt it there Andrew, does that
feel the same way like the 

594
00:31:11,600 --> 00:31:17,000
practitioner content to me the 
most impactful over the last two

595
00:31:17,040 --> 00:31:23,920
years just seeing oh wow, this 
isn't just Apple, Microsoft and 

596
00:31:23,920 --> 00:31:28,600
Google that are doing this. 
This is regular companies, non 

597
00:31:28,840 --> 00:31:32,800
tech companies that are using 
pass keys and going password 

598
00:31:32,800 --> 00:31:36,680
lists. 
It's not just exciting from a 

599
00:31:36,680 --> 00:31:40,360
philosophical perspective, but 
in the real world, this stuff is

600
00:31:40,720 --> 00:31:43,560
is taking root. 
Yeah, Yeah, that's it. 

601
00:31:43,560 --> 00:31:48,400
And one thing that's been really
cool to see is how the content 

602
00:31:48,400 --> 00:31:51,680
has evolved, right? 
As this industry has matured, 

603
00:31:51,920 --> 00:31:54,160
our content has matured as well,
right? 

604
00:31:54,160 --> 00:31:57,200
So it's not just like we, we 
have this content like building 

605
00:31:57,200 --> 00:31:58,840
a case for getting rid of 
passwords. 

606
00:31:58,840 --> 00:32:02,960
But it's not just that it's not 
theoretical, it's, it's actual, 

607
00:32:03,560 --> 00:32:05,800
right? 
So it's actual, it's practical 

608
00:32:06,120 --> 00:32:09,880
and it's getting into again, 
the, the more and more nuance 

609
00:32:10,480 --> 00:32:13,360
understanding it's very specific
scenarios for deployment, you 

610
00:32:13,360 --> 00:32:15,600
know, for, for user 
authentication today. 

611
00:32:15,880 --> 00:32:18,360
But also, you know, we're 
looking at these adjacent spaces

612
00:32:18,360 --> 00:32:20,520
as well, like looking forward. 
So there's adjacent 

613
00:32:20,520 --> 00:32:23,240
technologies. 
And we had a big push actually 

614
00:32:23,240 --> 00:32:26,440
Identiverse this year, we 
launched our identity 

615
00:32:26,440 --> 00:32:28,040
verification certification 
program. 

616
00:32:28,280 --> 00:32:31,160
So we have a big focus on 
identity verification because we

617
00:32:31,160 --> 00:32:32,960
talk about again, the strength 
model. 

618
00:32:33,480 --> 00:32:35,760
So you have authentication as a 
primary threat model, but 

619
00:32:36,040 --> 00:32:39,640
there's a giant back door. 
And if you're, if you're for, 

620
00:32:39,640 --> 00:32:44,920
you know, in the cat recovery 
that can be exposed if you are 

621
00:32:44,920 --> 00:32:47,720
still on boarding people with 
knowledge based credentials, 

622
00:32:48,520 --> 00:32:49,760
right. 
So we have a certification 

623
00:32:49,760 --> 00:32:54,560
program now that encourages 
utilization of technologies, 

624
00:32:54,560 --> 00:32:57,120
identity verification 
technologies that are doing what

625
00:32:57,120 --> 00:32:59,320
I'll call possession based 
onboarding and possession based 

626
00:32:59,320 --> 00:33:03,040
recovery, you know, leveraging, 
you know, the ability to, to 

627
00:33:03,240 --> 00:33:06,720
recognize someone's face, right.
So face verification. 

628
00:33:07,200 --> 00:33:10,320
So we have a whole breakout 
track on identity verification, 

629
00:33:10,600 --> 00:33:13,320
how that ties into your user 
authentication strategy. 

630
00:33:13,800 --> 00:33:16,120
We have breakout tracks on like 
I mentioned before on, on, on 

631
00:33:16,440 --> 00:33:20,800
payments, government use cases, 
you know, again, looking at kind

632
00:33:20,800 --> 00:33:25,040
of the, the consumer versus 
workforce authentication, other 

633
00:33:25,040 --> 00:33:27,960
complementary technologies and 
standards that are emerging 

634
00:33:29,120 --> 00:33:31,280
around, you know, verifiable 
credentials and things like 

635
00:33:31,280 --> 00:33:33,040
that. 
So and so we we touched on all 

636
00:33:33,040 --> 00:33:36,960
aspects of identity with the 
deepest focus of course on on 

637
00:33:36,960 --> 00:33:39,840
easier authentication. 
Yeah, that's fantastic. 

638
00:33:39,840 --> 00:33:42,920
The other thing I'll mention, 
Andrew, I mean this could be a 

639
00:33:42,920 --> 00:33:46,920
major draw for the conference is
that Jeff and I will be there. 

640
00:33:47,120 --> 00:33:49,640
You know, we're talking about 
we're we're work shopping right 

641
00:33:49,640 --> 00:33:55,240
now on kind of being the 
transition between the keynote 

642
00:33:55,240 --> 00:33:58,800
and dinner. 
The funny thing is like Jeff and

643
00:33:58,800 --> 00:34:01,840
I are going to be competing with
food the entire time. 

644
00:34:01,840 --> 00:34:03,040
We're always. 
Competing with food. 

645
00:34:03,040 --> 00:34:05,440
Let's be honest here. 
It's true. 

646
00:34:05,440 --> 00:34:08,760
It's true. 
So we're, you know, expecting to

647
00:34:08,760 --> 00:34:10,760
do that. 
We're workshopping because the 

648
00:34:10,760 --> 00:34:13,520
idea is that we're going to have
a Family Feud game. 

649
00:34:13,719 --> 00:34:15,679
So we have to figure out how to 
do that. 

650
00:34:15,960 --> 00:34:20,480
But it's kind of a, a fun way to
transition from the keynotes, 

651
00:34:20,480 --> 00:34:25,120
which are, you know, heavy and 
impactful to something that's a 

652
00:34:25,120 --> 00:34:27,800
little bit lighter before we go 
out and network and have dinner.

653
00:34:28,120 --> 00:34:29,920
And then we'll also be 
podcasting. 

654
00:34:29,920 --> 00:34:33,360
So, you know, we've got several 
podcasts lined up. 

655
00:34:34,440 --> 00:34:38,840
One of them is the DIAF. 
They've got a scholarship winner

656
00:34:38,840 --> 00:34:44,080
from the Victorio Bertucci 
Award, you know, one annual 

657
00:34:44,080 --> 00:34:47,080
winner comes to authenticate. 
So we'll be interviewing that 

658
00:34:47,080 --> 00:34:51,960
person along with Ian Glazer, I 
think is going to help moderate.

659
00:34:52,760 --> 00:34:57,920
And then all of our podcasts are
going to have seating available,

660
00:34:57,920 --> 00:35:01,800
so people who are interested in 
hearing the show be recorded 

661
00:35:01,800 --> 00:35:05,040
live and maybe picking up the 
microphone and asking a question

662
00:35:05,040 --> 00:35:08,120
or to themselves, that's going 
to be an option. 

663
00:35:08,360 --> 00:35:12,400
And I think right now what 
Adrian and Megan have in the 

664
00:35:12,400 --> 00:35:16,760
works is that it's going to be 
in the Expo hall, kind of 

665
00:35:16,760 --> 00:35:21,120
situated in a corner, and it's 
going to take place during the 

666
00:35:21,120 --> 00:35:26,320
lunch hour or during food time 
so that we're not competing with

667
00:35:26,320 --> 00:35:30,640
other sessions. 
So if people want to go session 

668
00:35:30,640 --> 00:35:34,400
to podcast the session, it's 
possible, but we're going to be 

669
00:35:34,520 --> 00:35:36,800
eating the food. 
I had a lot of fun doing your 

670
00:35:36,800 --> 00:35:39,080
live podcast on Universe. 
That was a new experience for me

671
00:35:40,120 --> 00:35:42,520
as an audience. 
As an audience, I'm like, oh 

672
00:35:42,520 --> 00:35:45,840
God, you know, I can't. 
It's live. 

673
00:35:46,200 --> 00:35:47,840
So now it's a lot of fun doing 
that. 

674
00:35:47,840 --> 00:35:50,920
And and we're we're thrilled to 
have you guys there and I think 

675
00:35:50,920 --> 00:35:53,920
you'll compete well with dinner.
We're looking forward to the 

676
00:35:53,920 --> 00:35:55,440
family feud, whatever that may 
bring. 

677
00:35:55,960 --> 00:35:58,240
It'll be a fun way to to engage 
the audience and engage the 

678
00:35:58,240 --> 00:36:00,600
community we're talking about. 
And then, yeah, then we should 

679
00:36:00,600 --> 00:36:04,480
talk about even the activities 
because we want authenticate to 

680
00:36:04,480 --> 00:36:08,320
be fun and it is fun, right. 
And so we, you know, we'll have 

681
00:36:08,360 --> 00:36:12,160
at last we had this food truck 
set up outside the Expo hall. 

682
00:36:13,680 --> 00:36:15,280
By the way, we have an amazing 
Expo hall this year. 

683
00:36:15,280 --> 00:36:20,640
So it's it's almost sold out 
great vendors who have a lot of 

684
00:36:20,640 --> 00:36:23,480
things you planned it to share 
with with the attendees. 

685
00:36:24,160 --> 00:36:26,440
But you can segue from that on 
the opening night into the kind 

686
00:36:26,440 --> 00:36:28,720
of the food trap area, which is 
good networking. 

687
00:36:29,160 --> 00:36:31,480
The second night we're going to 
have our blowout party again, 

688
00:36:31,960 --> 00:36:36,800
which exceeded my expectations. 
It was a lot of fun and people, 

689
00:36:36,800 --> 00:36:40,400
people carried on into the wee 
hours of the evening or the wee 

690
00:36:40,400 --> 00:36:42,280
hours of the morning evening. 
Like there's there were some 

691
00:36:42,280 --> 00:36:46,680
people lingering in the pools, I
understand until until after 

692
00:36:46,680 --> 00:36:50,760
midnight both nights. 
So you're leading that cool 

693
00:36:50,760 --> 00:36:52,400
person. 
This is a place for you as well.

694
00:36:53,320 --> 00:36:56,320
What happens in Carlsbad stays 
in Carlsbad to some degree. 

695
00:36:56,640 --> 00:36:59,800
It was not in names. 
It's a fun conference, right? 

696
00:36:59,800 --> 00:37:02,200
And I, I think that's probably 
hopefully what people get on 

697
00:37:02,200 --> 00:37:04,160
this and, and hopefully we'll 
see a lot of people there. 

698
00:37:04,160 --> 00:37:06,280
You know, the three of us will 
be there as a whole bunch of 

699
00:37:06,280 --> 00:37:09,920
other people. 
It's just a good time and really

700
00:37:09,920 --> 00:37:12,880
good, interesting conversations,
which is a great mix. 

701
00:37:13,920 --> 00:37:15,640
So there's a, there's definitely
a lot going on. 

702
00:37:15,640 --> 00:37:18,240
I'm, I'm particularly excited 
about the Stanley feud idea 

703
00:37:18,480 --> 00:37:22,160
because I've had ideas for shows
that we've been Jim and I've 

704
00:37:22,160 --> 00:37:25,480
been trying to figure out how to
kind of work some, some of this 

705
00:37:25,480 --> 00:37:27,600
stuff, especially kind of like 
live events and stuff as they're

706
00:37:27,600 --> 00:37:31,360
starting to do more of that. 
So things may change, right? 

707
00:37:31,360 --> 00:37:34,600
We never know, but we are trying
to figure out how that works. 

708
00:37:34,600 --> 00:37:37,880
I'm particularly excited to, you
know, see how see how we can 

709
00:37:37,880 --> 00:37:41,920
pull this off and continue to 
iterate on these kind of things 

710
00:37:41,920 --> 00:37:43,640
in the future. 
I'd still like to do a hot Wings

711
00:37:43,640 --> 00:37:46,640
style that's been on my bucket 
list for like 2 to three years. 

712
00:37:46,640 --> 00:37:49,440
Now. 
A hot one style where we do 

713
00:37:49,440 --> 00:37:51,440
spicy food throughout. 
So if you're familiar with hot 

714
00:37:51,440 --> 00:37:54,640
ones on YouTube, it's an 
interview that somebody does 

715
00:37:54,640 --> 00:37:57,520
with somebody else, usually 
celebrities, and they're both 

716
00:37:57,520 --> 00:38:01,000
eating progressively spicier 
chicken wings or you know, vegan

717
00:38:01,000 --> 00:38:03,400
wings, things like that. 
And something like that I think 

718
00:38:03,400 --> 00:38:05,560
would be a lot of fun. 
I'm not a spicy food person, so 

719
00:38:05,560 --> 00:38:08,000
I'm sure be people get a riot 
out of me turning red and maybe 

720
00:38:08,000 --> 00:38:11,400
dying on the show. 
But stuff like that, I think, 

721
00:38:11,480 --> 00:38:12,360
you know, could be interesting, 
but. 

722
00:38:13,320 --> 00:38:14,760
We'll see. 
We'll start staying with you and

723
00:38:14,800 --> 00:38:18,040
see where it goes. 
If you haven't seen Hot Ones 

724
00:38:18,040 --> 00:38:23,040
before, Andrew, it's like the 
concept really gets, you know, 

725
00:38:23,040 --> 00:38:27,160
it's like usually the 6th or 7th
wing is up to 10 and like the 

726
00:38:27,160 --> 00:38:29,720
10th wing is just inedible. 
Right. 

727
00:38:30,200 --> 00:38:32,480
So then you're having to answer 
your questions while you're 

728
00:38:32,480 --> 00:38:35,640
physically suffering. 
If you're the celebrity who's 

729
00:38:35,640 --> 00:38:38,080
being interviewed, it's pretty 
hilarious. 

730
00:38:38,640 --> 00:38:40,840
Yeah, it's a good time. 
It's a really good interview. 

731
00:38:40,840 --> 00:38:43,560
Like it's, it's basically, 
what's the guy's name? 

732
00:38:43,840 --> 00:38:46,440
Sean Something Can't remember 
his last name, and he interviews

733
00:38:46,440 --> 00:38:48,080
celebrities. 
And it's been really interesting

734
00:38:48,080 --> 00:38:50,400
to see how the show has grown on
YouTube over the years. 

735
00:38:50,640 --> 00:38:54,360
I mean, it's a whole thing now. 
It used to be like, you know, D 

736
00:38:54,360 --> 00:38:56,560
list celebrities, and now 
they're getting A list 

737
00:38:56,560 --> 00:38:57,840
celebrities. 
No kidding. 

738
00:38:57,840 --> 00:38:59,960
Putting them through the 
gauntlet of these spicy wings. 

739
00:38:59,960 --> 00:39:03,000
And yeah, some people can handle
it better than others. 

740
00:39:03,320 --> 00:39:05,040
If you haven't checked it out, 
it's a lot of fun. 

741
00:39:05,040 --> 00:39:08,600
And the one thing that really 
strikes me is the interview is 

742
00:39:08,600 --> 00:39:11,320
really good. 
It's not just there's hot hot 

743
00:39:11,320 --> 00:39:13,360
sauce and that's like the only 
thing to it. 

744
00:39:13,600 --> 00:39:17,520
The questions go really deep and
everybody who is interviewed 

745
00:39:17,520 --> 00:39:20,400
always comments about like, wow,
how did you, how did you know 

746
00:39:20,400 --> 00:39:21,920
that's a good question? 
Nobody's ever asked me about 

747
00:39:21,920 --> 00:39:24,160
that. 
So it's a really good also, you 

748
00:39:24,160 --> 00:39:27,280
know, if you're looking at doing
this type of of interview type 

749
00:39:27,280 --> 00:39:29,720
stuff is it's a it's a good 
model to follow. 

750
00:39:30,680 --> 00:39:34,400
So we'd be geeking out on 
authentication while slowly 

751
00:39:34,400 --> 00:39:35,600
melting down from. 
Right. 

752
00:39:35,600 --> 00:39:40,600
Yeah, into a into a puddle of 
sweat and tears in a corner of 

753
00:39:40,600 --> 00:39:42,760
the room. 
Sounds like there's potential 

754
00:39:42,760 --> 00:39:47,280
there for a future authenticate 
2829 maybe, yeah. 

755
00:39:47,640 --> 00:39:49,960
Build up a tolerance over the 
next couple years and just, you 

756
00:39:49,960 --> 00:39:51,920
know, do like your training hot 
sauce a day, every day. 

757
00:39:53,280 --> 00:39:55,240
All right, let's try to wrap 
things up here because you're 

758
00:39:55,240 --> 00:39:56,800
very gesture time. 
You're on the West Coast. 

759
00:39:56,800 --> 00:39:59,640
I know it's earlier for you. 
I want to put you on the spot 

760
00:39:59,640 --> 00:40:02,000
because usually we'll end the 
show on a wider note and we 

761
00:40:02,000 --> 00:40:05,000
didn't discuss this before. 
Usually just to kind of, you 

762
00:40:05,000 --> 00:40:08,240
know, peek behind the curtain of
how we do this is I'll come up 

763
00:40:08,240 --> 00:40:10,360
with something that's like a 
wider note question at the end 

764
00:40:10,480 --> 00:40:13,160
for the end of the show. 
But I'll share it just before we

765
00:40:13,160 --> 00:40:15,680
hit record so that at least, you
know, our guest has a little bit

766
00:40:15,680 --> 00:40:19,560
of time to think about this. 
In this case, that is not what 

767
00:40:19,560 --> 00:40:21,760
happened here. 
I came up with one before the 

768
00:40:21,760 --> 00:40:24,320
show, forgot to mention it, and 
then I came up with another one 

769
00:40:24,320 --> 00:40:27,160
while we were talking here. 
So you can feel. 

770
00:40:27,160 --> 00:40:29,160
Free answer. 
I did not get the question I 

771
00:40:29,200 --> 00:40:30,480
noted. 
I was wondering about this, but 

772
00:40:30,480 --> 00:40:32,560
it's always kind of a thing. 
I was like, maybe they didn't do

773
00:40:32,560 --> 00:40:34,920
it this maybe like now they're 
over 300 shows, they don't do 

774
00:40:34,920 --> 00:40:36,360
this anymore. 
They're all buttoned up now. 

775
00:40:36,880 --> 00:40:38,520
Or I didn't think that maybe 
they're going to totally 

776
00:40:38,520 --> 00:40:41,400
surprise me without. 
So definitely the latter. 

777
00:40:41,640 --> 00:40:45,720
I have, I have two questions you
can answer or not. 

778
00:40:45,800 --> 00:40:47,640
We'll give you the the 
opportunity to pass. 

779
00:40:47,800 --> 00:40:53,720
So the first question is pass 
key related, if you had to rank 

780
00:40:53,840 --> 00:40:59,960
regions of the world in pass key
adoption, who is 1st and who is 

781
00:40:59,960 --> 00:41:02,280
last? 
So what I mean by that is there 

782
00:41:02,280 --> 00:41:04,560
in a particular area of the 
world that is really like 

783
00:41:04,600 --> 00:41:07,080
embrace pass keys and you're 
seeing a lot of adoption. 

784
00:41:07,480 --> 00:41:10,440
And then the opposite of that is
where is it still slow and we 

785
00:41:10,440 --> 00:41:12,960
need to drive more awareness or 
or whatever it may be. 

786
00:41:13,920 --> 00:41:18,560
That's a tough one to quantify. 
So there's so many companies 

787
00:41:18,560 --> 00:41:23,000
that are deploying this at scale
are global, you know, Amazon's 

788
00:41:23,200 --> 00:41:28,800
global, Tik Tok's global, Google
global, Apple's global, 

789
00:41:28,800 --> 00:41:33,680
Microsoft's global eBay, 
Walmart, the list goes on. 

790
00:41:33,680 --> 00:41:35,800
So that's really a tough one to 
answer. 

791
00:41:35,800 --> 00:41:38,000
If we're talking about consumer 
implementations, we think 

792
00:41:38,000 --> 00:41:41,560
there's, you know, over 13 or 15
billion user accounts that have 

793
00:41:41,560 --> 00:41:45,520
a pass key now. 
So it's, it's tough to quantify.

794
00:41:45,520 --> 00:41:47,120
And I'll, I'll tell you some 
things I've seen though that are

795
00:41:47,120 --> 00:41:50,120
really exciting over the past, 
you know, several months, we've 

796
00:41:50,120 --> 00:41:55,480
seen a ton of activity in 
Australia and you know, it's, 

797
00:41:55,480 --> 00:41:58,280
it's a meaningful market, but 
we've seen the government with 

798
00:41:58,280 --> 00:42:02,120
your mygov implementation allow 
passkeys for sign in there. 

799
00:42:02,360 --> 00:42:06,000
I just saw a Telstra allow sign 
in for their, your Telstra 

800
00:42:06,000 --> 00:42:09,080
mobile account. 
U Bank, which is a neo bank is 

801
00:42:09,080 --> 00:42:13,240
supporting passkeys for banking.
And so I'm seeing a lot of, it's

802
00:42:13,400 --> 00:42:18,200
interesting to see some of these
regions start building momentum 

803
00:42:18,200 --> 00:42:20,320
within them. 
And it really does, you know, 

804
00:42:20,320 --> 00:42:22,720
build upon itself because it 
does a couple of things. 

805
00:42:22,720 --> 00:42:26,280
One, once you see a lead service
provider or government 

806
00:42:26,400 --> 00:42:29,280
supporting pass keys makes it 
easier for the next one to 

807
00:42:29,280 --> 00:42:32,920
follow suit because if you point
to that, it's an exemplar. 

808
00:42:33,320 --> 00:42:34,720
And so it gives, it makes it 
easier. 

809
00:42:34,720 --> 00:42:37,760
But also I believe there's 
consumer demand, right? 

810
00:42:37,760 --> 00:42:39,800
Consumers are starting to 
understand what pass keys are 

811
00:42:39,800 --> 00:42:43,040
and they want to use pass keys, 
right? 

812
00:42:43,040 --> 00:42:46,040
So the survey we did earlier 
this year showed that over half 

813
00:42:46,040 --> 00:42:49,320
the consumers have been offered 
a passkey and, and have chosen 

814
00:42:49,320 --> 00:42:51,680
to use one. 
And so you're starting to see 

815
00:42:51,680 --> 00:42:53,560
consumer awareness, consumer 
demand for this. 

816
00:42:53,560 --> 00:42:57,400
So once you get some momentum 
going in the region, more and 

817
00:42:57,400 --> 00:43:00,720
more, you know, lead for on the 
consumer side, service providers

818
00:43:00,720 --> 00:43:04,240
will support them. 
So hope that answers your 

819
00:43:04,240 --> 00:43:05,680
question. 
I don't have a last 'cause I'm 

820
00:43:05,680 --> 00:43:08,640
never going to name anyone last.
I figured I'd try. 

821
00:43:10,240 --> 00:43:13,080
We're seeing global growth, but 
it, but it's, it's really cool 

822
00:43:13,080 --> 00:43:18,320
to see certain regions, you 
know, explode onto the scene. 

823
00:43:18,320 --> 00:43:21,440
And we're, and we're seeing 
hints of that in, in certain 

824
00:43:21,440 --> 00:43:24,320
areas of South America as well. 
And that'll be an area to watch 

825
00:43:24,320 --> 00:43:27,200
as we move forward, you know, 
between 2024 and 2025. 

826
00:43:28,080 --> 00:43:32,480
OK, Now something not identity 
related, but related to you were

827
00:43:32,480 --> 00:43:34,920
going to be out with us on a 
show a couple weeks ago and you 

828
00:43:34,920 --> 00:43:37,400
had some flight difficulties 
which I think we've all been 

829
00:43:37,400 --> 00:43:40,560
there and understand it. 
So here's my question to the to 

830
00:43:40,560 --> 00:43:43,040
the three of us and definitely 
gut, gut reaction here. 

831
00:43:43,360 --> 00:43:46,920
What's the worst thing you've 
ever seen on an airplane? 

832
00:43:47,840 --> 00:43:50,240
Seen on an airplane or the worst
like travel delay seen on. 

833
00:43:50,240 --> 00:43:52,960
The worst, worst thing you've 
seen or experienced maybe, let's

834
00:43:52,960 --> 00:43:55,480
say on an airplane, I'll give 
you an example. 

835
00:43:55,480 --> 00:43:59,960
Like for me, I've seen people 
with like their shoes off, like 

836
00:43:59,960 --> 00:44:02,680
up on top of people's seats 
behind them. 

837
00:44:02,680 --> 00:44:05,760
And the person in front of them 
is totally oblivious that their 

838
00:44:05,760 --> 00:44:09,600
head is like mere, you know, 
inches away from somebody's 

839
00:44:09,680 --> 00:44:12,160
gross foot. 
You know, things like that is 

840
00:44:12,160 --> 00:44:13,440
kind of what I'm I'm thinking 
about. 

841
00:44:14,440 --> 00:44:18,800
Bare feet, stinky food, you 
know, it just general 

842
00:44:18,880 --> 00:44:22,080
inconsiderateness is sort of 
things that, that I, I see every

843
00:44:22,080 --> 00:44:26,280
now and then and I, I kind of 
try to block them out and put 

844
00:44:26,280 --> 00:44:29,120
blinders on and, and, or, or 
mentally forgotten it because I,

845
00:44:29,120 --> 00:44:34,320
I, I, you're so scholar, you 
know, like I'm a father of two 

846
00:44:34,320 --> 00:44:37,240
lovely kids and I, they were 
small at one point. 

847
00:44:37,240 --> 00:44:39,440
So like the crying baby thing 
doesn't bother me as much 

848
00:44:39,440 --> 00:44:41,760
anymore. 
Although I was on a flight 

849
00:44:41,760 --> 00:44:44,120
recently with one of my kids and
I had like the cryingest baby 

850
00:44:44,120 --> 00:44:45,680
ever. 
I forget where we were going, 

851
00:44:45,680 --> 00:44:48,360
but it was, oh, just up to 
Seattle from LA. 

852
00:44:49,160 --> 00:44:53,200
And this child was, was going 
nonstop from like take off the 

853
00:44:53,200 --> 00:44:55,080
landing. 
So that that's unavoidable. 

854
00:44:55,080 --> 00:44:56,760
Like the more time you spend on 
planes, the more of the stuff 

855
00:44:56,760 --> 00:45:00,480
you're going to see. 
And just try not to let it get 

856
00:45:00,480 --> 00:45:02,880
to me too much. 
Jim, about yourself. 

857
00:45:02,880 --> 00:45:04,440
What's the worst thing you've 
seen on a plane? 

858
00:45:05,320 --> 00:45:08,000
OK. 
First thing, Jeff, you'd like me

859
00:45:08,000 --> 00:45:11,560
to not complain, right? 
But then you bring this. 

860
00:45:11,560 --> 00:45:13,200
Question up, I'm giving this to 
you. 

861
00:45:13,200 --> 00:45:15,720
Man, this is a golden ticket for
me. 

862
00:45:15,760 --> 00:45:16,520
Right? 
OK. 

863
00:45:16,760 --> 00:45:21,840
Second off, I thought Andrew 
might say Antarctica as a region

864
00:45:21,840 --> 00:45:23,560
that there's not much pass key 
adoption? 

865
00:45:24,400 --> 00:45:26,080
I'd be surprised. 
You'd be surprised, yeah. 

866
00:45:26,280 --> 00:45:29,200
There's fewer, there's fewer 
operations, but maybe they'll 

867
00:45:29,200 --> 00:45:30,480
have it. 
Maybe they're leading the pack. 

868
00:45:30,480 --> 00:45:37,200
We don't know that. 
It could be 100% OK in terms of 

869
00:45:37,200 --> 00:45:42,640
best of on airplanes, I've seen 
some vomiting, turbulence, 

870
00:45:42,920 --> 00:45:46,600
people freaking out. 
Those are all bad. 

871
00:45:47,160 --> 00:45:50,080
But I had one happen to me 
recently so I can tell more of a

872
00:45:50,080 --> 00:45:54,520
detailed story where I was on 
the phone with Denise and there 

873
00:45:54,720 --> 00:45:59,160
I was in the the waiting area, 
the terminal, and there's a baby

874
00:45:59,160 --> 00:46:02,640
just going off. 
And like Andrew, I've had young 

875
00:46:02,640 --> 00:46:06,160
kids, I've traveled with them. 
So I tried to, I've learned to 

876
00:46:06,160 --> 00:46:08,440
be extra patient and 
understanding. 

877
00:46:09,160 --> 00:46:11,680
And Denise says to me, like, 
what's up with that baby? 

878
00:46:11,680 --> 00:46:14,720
Like she could hear it through 
my, my Bluetooth. 

879
00:46:14,720 --> 00:46:16,440
And I said, well, I should be 
fine. 

880
00:46:16,440 --> 00:46:20,360
I got upgraded to 1st class 
Jeff, I, I texted you, do you 

881
00:46:20,360 --> 00:46:22,720
ever regret being upgraded to 
1st class? 

882
00:46:22,720 --> 00:46:25,800
You're like, no Netflix. 
So I get on into first class. 

883
00:46:25,800 --> 00:46:28,120
I'm in row four. 
Row 3 happens to be this mother 

884
00:46:28,120 --> 00:46:29,880
and the baby and the baby's 
going off. 

885
00:46:29,880 --> 00:46:32,800
And I'm like, all right, well, 
I'm just going to put my music 

886
00:46:32,800 --> 00:46:35,120
on extra loud. 
And I did that. 

887
00:46:35,960 --> 00:46:39,480
The worst part, the most 
inconsiderate part was, and we, 

888
00:46:39,520 --> 00:46:44,160
we, it was only like a 45 minute
flight, but we got delayed on 

889
00:46:44,160 --> 00:46:46,680
the runway. 
So we're sitting there for like 

890
00:46:46,680 --> 00:46:50,320
45 minutes. 
So the captain says, OK, you can

891
00:46:50,320 --> 00:46:54,800
get up and go to the bathroom. 
Well, this baby when #2 in her 

892
00:46:54,800 --> 00:46:57,400
diaper, she wasn't really a 
baby, she's more of a toddler. 

893
00:46:58,320 --> 00:47:01,720
And we're sitting there and I'm 
thinking, OK, thank goodness she

894
00:47:01,720 --> 00:47:05,880
can get up now and and take her 
to the bathroom and change the 

895
00:47:05,880 --> 00:47:07,480
diaper. 
Well, she doesn't. 

896
00:47:08,160 --> 00:47:12,800
And here, like everybody in the 
whole area is like holding their

897
00:47:12,800 --> 00:47:15,320
nose and like grumbling and 
stuff. 

898
00:47:15,320 --> 00:47:19,920
And including me. 
I was like, come on, you have to

899
00:47:19,920 --> 00:47:22,840
smell that. 
You have to smell that. 

900
00:47:23,200 --> 00:47:27,000
And it was just like, what's? 
And like the entire flight, I 

901
00:47:27,000 --> 00:47:28,840
could smell it. 
And I was just like this is not 

902
00:47:28,840 --> 00:47:30,720
good. 
What's the thing right? 

903
00:47:31,480 --> 00:47:33,920
It's like smells are probably 
the worst thing because 

904
00:47:33,920 --> 00:47:37,440
sometimes they linger. 
Food is, is always bad. 

905
00:47:37,720 --> 00:47:40,080
I I'm a McDonald's fan. 
I love McDonald's, but on a 

906
00:47:40,080 --> 00:47:44,400
plane, like it just kind of like
lingers and someone will bring 

907
00:47:44,400 --> 00:47:46,680
on fries and then what? 
One, one thing, a couple things 

908
00:47:46,680 --> 00:47:48,400
might happen. 
One, I'll be hungry for a 

909
00:47:48,400 --> 00:47:50,000
McDonald's fries. 
That's just going to happen. 

910
00:47:50,320 --> 00:47:53,400
Two, is it just kind of sits 
there and it's like, you know, 

911
00:47:53,400 --> 00:47:55,080
like, what are we going to do 
with that? 

912
00:47:55,080 --> 00:47:57,560
You know, greasy kind of smell, 
whatever it may be. 

913
00:47:58,000 --> 00:48:01,880
So those are pet peeves for me. 
The other one for me is the sun 

914
00:48:01,880 --> 00:48:05,120
shade on windows. 
People who fly with it open 

915
00:48:05,120 --> 00:48:08,360
where it's like a 6:00 AM flight
and the light just shines 

916
00:48:08,360 --> 00:48:11,000
through the entire cabin to 
people who are trying to sleep. 

917
00:48:11,560 --> 00:48:16,400
And I don't know what the, you 
know, what the the etiquette is 

918
00:48:16,400 --> 00:48:20,760
around this, but I feel like if 
you're sitting next to a window 

919
00:48:21,000 --> 00:48:23,560
and it is very bright outside 
and sun is literally shining 

920
00:48:23,560 --> 00:48:25,480
into the cabin, take a look 
around you. 

921
00:48:25,600 --> 00:48:27,040
Is it hitting someone in the 
face? 

922
00:48:27,440 --> 00:48:30,080
Is it hit them right in the eyes
they can't see? 

923
00:48:30,400 --> 00:48:32,800
Maybe just lower it a little bit
to help them out. 

924
00:48:33,680 --> 00:48:35,800
That would be great. 
There's an obligation there. 

925
00:48:35,800 --> 00:48:38,920
It's an, it's an active role 
the, the, the window person in 

926
00:48:39,000 --> 00:48:40,720
a, a morning or a twilight 
flight. 

927
00:48:40,720 --> 00:48:42,160
So you can't just take that 
casually. 

928
00:48:42,160 --> 00:48:45,200
It's almost like the emergency 
exit questions you get should be

929
00:48:45,200 --> 00:48:48,440
very prepared to, you know, be 
aware of the well-being of the 

930
00:48:48,440 --> 00:48:50,600
people around you. 
You know, what's your window 

931
00:48:50,600 --> 00:48:52,000
shade? 
So that's a fair question. 

932
00:48:52,920 --> 00:48:54,520
None of these things will happen
to people who fly to 

933
00:48:54,520 --> 00:48:56,720
authenticate. 
By the way, all my stuff 

934
00:48:56,720 --> 00:49:00,440
indicator are followed free, 
they smell great and there's no 

935
00:49:00,480 --> 00:49:02,600
crying. 
So please book your flights. 

936
00:49:02,880 --> 00:49:04,800
I'll be driving, not much. 
Crying. 

937
00:49:04,920 --> 00:49:06,720
Jim and I will be there, so 
there might be some crying. 

938
00:49:07,000 --> 00:49:09,280
Yeah, but not on the way to or 
free. 

939
00:49:09,320 --> 00:49:11,960
So don't just dissuade anybody 
from coming, please. 

940
00:49:12,560 --> 00:49:14,520
Now, you know, I think everybody
has these experiences, right? 

941
00:49:14,520 --> 00:49:16,040
They on a plane for the most 
part. 

942
00:49:16,360 --> 00:49:18,640
You know, I travel a lot. 
I fly a lot. 

943
00:49:18,880 --> 00:49:20,240
For the most part, things are 
fine. 

944
00:49:20,480 --> 00:49:22,160
But every once in a while you 
just get that thing. 

945
00:49:22,160 --> 00:49:24,480
And, you know, fortunately we 
have things like noise 

946
00:49:24,480 --> 00:49:27,600
cancelling earbuds that can, you
know, drown out babies or other 

947
00:49:27,600 --> 00:49:30,320
noises or whatever it may be. 
But yeah, every once in a while 

948
00:49:30,320 --> 00:49:33,160
there's this thing. 
It's just like, and it really 

949
00:49:33,160 --> 00:49:35,880
strikes me as sort of like, 
these are first world problems. 

950
00:49:35,880 --> 00:49:37,720
Like if this is what I'm 
complaining about, I'm probably 

951
00:49:37,720 --> 00:49:41,600
doing OK. 
Right in the yeah, no, it's, 

952
00:49:41,600 --> 00:49:44,160
it's fun flying. 
It's not fun, but it's, it's, 

953
00:49:44,280 --> 00:49:47,200
it's, it's a necessary thing. 
And we're looking forward to 

954
00:49:47,200 --> 00:49:51,200
seeing people get on planes and 
land in San Diego or Orange 

955
00:49:51,200 --> 00:49:54,320
County and we'll see them at 
Authenticate, which we yes. 

956
00:49:54,760 --> 00:49:56,680
Come off to authenticate, join 
the three of us. 

957
00:49:57,040 --> 00:49:59,960
Really looking forward to it. 
October 14th, the 16th. 

958
00:50:00,280 --> 00:50:03,480
Use our discount code IDAC 15. 
You get 15% off. 

959
00:50:03,480 --> 00:50:07,880
Stack it on top of the soon to 
expire Earlybird discounts, 

960
00:50:07,880 --> 00:50:09,920
things like that. 
So we'll have links in our show 

961
00:50:09,920 --> 00:50:12,800
notes for people to check out 
all that stuff and hopefully 

962
00:50:12,800 --> 00:50:15,240
people take advantage of it. 
So we're going to go ahead and 

963
00:50:15,240 --> 00:50:20,080
leave it there for this episode.
You can visit us on the web, IDC

964
00:50:20,080 --> 00:50:22,160
podcast.com. 
We'll have a link to Fido 

965
00:50:22,160 --> 00:50:24,400
Alliance website as well and the
Fido Shop. 

966
00:50:24,400 --> 00:50:26,560
You can get yourself a cool 
T-shirt as well and show 

967
00:50:26,560 --> 00:50:28,840
support. 
Andrew will have a link to your 

968
00:50:28,840 --> 00:50:31,840
LinkedIn profile as well for 
people who want to reach out and

969
00:50:31,840 --> 00:50:34,880
connect that way. 
Let's see what else we're on 

970
00:50:34,880 --> 00:50:38,000
Twitter or X or whatever might 
be called at IDAC podcast. 

971
00:50:38,800 --> 00:50:41,120
Again, if you give us a like and
subscribe and YouTube, that 

972
00:50:41,120 --> 00:50:43,960
would be fantastic. 
idacpodcast.tv. 

973
00:50:43,960 --> 00:50:45,200
We'll take your rate to our 
channel. 

974
00:50:45,800 --> 00:50:50,000
And yeah, connect with Jim and 
I, send us ideas for shows, send

975
00:50:50,000 --> 00:50:53,400
us comments, criticisms, 
concerns, all that good stuff, 

976
00:50:53,800 --> 00:50:56,680
and we'll take that under 
advisement. 

977
00:50:56,680 --> 00:50:58,520
Won't promise anything, but 
we'll read it. 

978
00:50:59,760 --> 00:51:01,000
All right, let's go ahead and 
leave it there. 

979
00:51:01,160 --> 00:51:04,960
Thanks everyone for watching. 
We're listening and we'll talk 

980
00:51:04,960 --> 00:51:09,680
with everyone in the next one. 
You've been listening to 

981
00:51:09,680 --> 00:51:13,600
Identity at the Center. 
We hope you've enjoyed the show.

982
00:51:13,800 --> 00:51:17,880
Make sure to like, rate and 
review, and we'll be back soon. 

983
00:51:18,160 --> 00:51:20,400
But in the meantime, hit the 
website at 

984
00:51:20,400 --> 00:51:26,800
identity@thecenter.com. 
See you next time on Identity at

985
00:51:26,800 --> 00:51:27,680
the Center.