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So let's actually turn episode 
300 into a real episode where we

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talk about identity. 
Nah, I'm good. 

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I'm just going to hit stop here 
and yeah, let's talk about 

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something. 
So do you want me to read the 

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question? 
So we've got like a mailbag. 

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We got two really high quality 
questions that have come in over

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the past week or so. 
Instead of the usual crap we get

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from your listeners. 
And I'm just kind. 

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Of you had to put it that way. 
No, I didn't mean it that way, 

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but I thought like, OK, this 
someone served us up a really 

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good question for episode 300. 
I'll read it, but basically I'm 

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going to summarize it first. 
The question was, you know, what

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is Identity at the center all 
about? 

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And not the podcast necessarily,
but the theme, the idea that 

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went behind the name Identity at
the center. 

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This is identity at the center. 
If it has anything to do with 

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IAM, This is the go to podcast 
now your hosts Jim McDonald and 

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Jeff Stedman. 
Welcome to the Identity at the 

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Center podcast. 
I'm Jeff, and that's Jim. 

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Hey, Jim. 
Hey, Jeff, how are you? 

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Good, I made you laugh right 
before we hit record here. 

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I know I almost couldn't speak 
normally. 

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Or as normally as you can speak,
anyway. 

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I was going to say, that's not 
that normal. 

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I mean, you left that that was a
fastball right down the middle, 

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Jim and I turned on that one. 
Episode 300 Jeff, what do you 

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think? 
300 crazy, man, what a year for 

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milestones. 
I mean, five years. 

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This is episode 300. 
We kind of saved this one for 

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ourselves, which is the two of 
us. 

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But yeah, I mean, crazy the 
amount of milestones we're 

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celebrating this year. 
Totally crazy. 

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Now. 
Do you remember what our 

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original plan was for episode 
300? 

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It was going to be when we 
started doing YouTube. 

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Oh yeah, it was so exciting and 
too much of A opportunity. 

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So we've been hitting the 
YouTube thing pretty hard this 

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year. 
I think it's official, though. 

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Now we do YouTube. 
So if you go to our IDAIDAC, 

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podcast.tv brings you right to 
our YouTube page. 

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Yeah, exactly. 
So yes, I, I thought about 

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waiting for episode 300 and then
I started, we started recording 

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in video recently. 
Like in the last couple months I

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was like, let me start 
practicing stuff because I don't

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know how to video at it. 
It was, it's been a long time 

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since I did anything in it. 
And I think it shows in the 

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production of the videos. 
It's like, all right, it's kind 

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of basic, but that's fine. 
You know, I'm learning it. 

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I'll get better at overtime. 
But I started just doing it and 

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it was just like, well, let me 
start uploading them just to 

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kind of get a feel for it and 
sort of work out my process 

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because I do have to make this 
manageable because the podcast 

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is not our jobs, Jim. 
We have real jobs in the real 

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world. 
Kind of is our job, but it's not

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our day job. 
Our day job is we're consultants

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at RSM. 
We've been doing identity 

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strategy for over 20 years and 
that's what puts food on the 

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table. 
But this is a a passion of ours 

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that we've been doing for five 
years, 300 episodes, and we're 

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going to continue to do, who 
knows, maybe we'll make it to 

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500. 
Maybe we'll see. 

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But yeah, it's fun. 
We're going to keep on doing it.

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And yeah, episode 300. 
So congratulations to us and I 

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think that's it. 
That's it, That's it. 

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That's it, right? 
As as the great big Bill 

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Belichick said, we're on to 
Cincinnati. 

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We could pop the champagne, but 
this might be the time we get to

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twist off champagne. 
Yeah, and I was at a bachelor 

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party weekend for my youngest 
brother and I'm, I'm good for 

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right now. 
You drank your share. 

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It did. 
I mean, I didn't have too much 

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drink, but I drank more than I 
normally would, that's for sure.

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And so did my brother, so he had
a good time. 

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Yeah. 
Back to dry, Jeff. 

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Yeah. 
In more ways than one. 

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My dry sense of humor, right? 
That kind of stuff. 

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Yeah. 
Let's see. 

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What else? 
Another milestone. 

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Another milestone, right with 
the five O 1. 

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Go ahead. 
I'm Yeah, I'm gonna let you take

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that one. 
Yeah, this is something that I 

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have been eagerly anticipating 
since November of last year, but

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I am proud to announce that we 
are now officially A5O1C3 

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recognized charitable 
organization or nonprofit. 

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For those who people who are not
aware, I actually with Jim's 

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help set up a nonprofit 
organization called IDAC Corp 

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and the whole intent is to 
basically help kind of fund the 

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podcast. 
So if you've been paying 

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attention, basically since the 
start of the year, we've been 

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starting to do sponsored 
episodes every so often. 

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We don't do too many. 
We don't want to saturate it. 

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And again, this isn't our job. 
We kind of have to make it easy 

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for us to do. 
We'll do maybe like one or two a

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month and hope to kind of offset
some of the expenses that we 

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generate just, you know, through
this between, you know, software

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services. 
I mean, hard drive storage is 

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00:05:06,800 --> 00:05:09,880
getting nuts with the video now.
So you know, stuff like that. 

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But yeah, we're officially as of
as of now recognized 5O1C3. 

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So if you sponsored with us in 
the past, hey, tax deductible 

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00:05:19,040 --> 00:05:21,280
now. 
So sponsor early and sponsor 

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often. 
Absolutely, Yeah, it's a big 

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mouse. 
And then Jeff, you put a lot of 

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work into that. 
Really appreciate all the, the 

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hard effort. 
I I think that's the thing with 

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the podcast, not just this 
thing, but all the work that 

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happens in the background with 
scheduling, the awesome guests 

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that we have, the sponsors that 
we have, all the post production

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editing that goes into the 
LinkedIn posts and now running 

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it basically like a official 
charity slash business almost. 

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I mean, it's the same level of 
effort is just there's no profit

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at the end of the day. 
Right. 

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And yeah, we have like to track 
expenses and reimbursements and 

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like all that stuff. 
It's like we're, we're 

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officially like a real company 
now. 

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Yes. 
Well, the good thing is, though,

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I mean, a lot of money went into
this over the past five years, 

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the past 300 episodes. 
You know, we started out with 

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like A-team's call and record it
to an MP4 file or MP3 file and 

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throw it up there on on the 
Potosphere. 

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But now, you know, we've upped 
our level, upped our game in 

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terms of audio quality, you 
know, these kind of microphones,

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things like that. 
The Riverside platform that we 

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record on. 
Yeah. 

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That would be a good sponsor 
Riverside. 

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Products until they sponsor us, 
you know, whatever platform we 

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use. 
You didn't hear what Jim just 

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said? 
Yeah, yeah. 

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But it it wasn't, it wasn't 
cheap. 

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And we've been doing it for a 
few years. 

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So yeah, it's definitely. 
It cost more than I thought, 

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Yeah. 
And you know, going forward, I 

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think we hope to make at least 
enough to cover the podcast 

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expenses and, you know, 
hopefully maybe fun travel to 

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fun conferences like Europe next
year, maybe for EIC, stuff like 

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that. 
So we'll see. 

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But we do it primarily for for 
the for the walls. 

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And yeah, yeah, that's it. 
Yeah, so let's actually turn 

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episode 300 into a real episode 
where we talk about identity. 

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Nah, I'm good. 
I'm just going to hit stop here.

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Now let's talk about something. 
So do you want me to read the 

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question? 
So we've got like a, a mailbag. 

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We got two really high quality 
questions that have come in over

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the past week or so instead. 
Of the usual crap we get from 

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your listeners. 
And I'm just kind. 

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Of you had to put it that way. 
No, I didn't mean it that way, 

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but right, I thought like, OK, 
this someone served us up a 

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really good question for episode
300. 

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I'll read it, but basically I'm 
going to summarize it first. 

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The question was, you know, what
is identity at the center all 

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about? 
And not the podcast necessarily,

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but the theme, the idea that 
went behind the name identity at

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the center. 
And so I'm going to read this 

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off. 
And we did protect the identity 

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of the of the person who 
submitted the question they 

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asked us to. 
We put them in a witness 

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protection program. 
Exactly. 

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So I'm the director of. 
I am at XYZ organization in 

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phase Zero in the Phase zero 
assessment to modernize our 

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legacy identity system. 
Myself and engineers have been 

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listening to your show for quite
some time and so many topics 

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resonate. 
Thank you very much, Cha Ching. 

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Thank you, Cha. 
Ching yeah, my problem is we 

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don't have IDAC and we want 
IDAC. 

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We have identities coming in 
from the business side, 

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students, affiliate side and 
Federated partner sides. 

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This creates significant issues 
across enterprise systems. 

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The question, what does the 
center actually look like? 

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All identities created and are 
all identities created and 

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managed in one place. 
I would love to see a simple 

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design for what right looks like
and understand and understood 

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that looks different everywhere 
from the consultant perspective,

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but still need the ability to 
explain the concept to 

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executives. 
So what is identity at the 

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center? 
So first of all, well, and 

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thanks for listening and 
engineers and clearly this is an

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education side of things. 
We're talking about students. 

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So I think we've said this 
before, education tends to be 

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one of the most complex identity
and access management scenarios 

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you can have, especially when 
you consider the number of roles

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and the dynamic context 
switching that people go 

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through. 
You can be a student who is all 

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of a sudden a part of the, you 
know, an employee who could 

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potentially also be a parent. 
They could be a teacher and 

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everything in between and 
sometimes all in the same day. 

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So very complex, which I don't 
know if a lot of people 

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recognize just how how difficult
sometimes managing all that can 

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be on the education. 
So kudos to you for for thinking

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about that. 
What does the center look like? 

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I mean, this is now we're 
starting to get a little bit 

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into philosophy, I think of how 
you want to manage this. 

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But I'm going to throw this idea
out there because here's what I 

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think. 
The center of the universe from 

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an identity perspective in my 
mind is whatever your identity 

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and access management system or 
identity governance, whatever 

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those collection of technologies
look like is, you're going to 

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have the center of the universe 
somewhere that's tracking and 

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storing all that information. 
Maybe it's one system like an 

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IGA or maybe it's a couple 
systems like you've got some 

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people in IGA and maybe some 
other people in, in a, you know,

200
00:11:03,520 --> 00:11:05,320
IDP directory or something like 
that. 

201
00:11:06,040 --> 00:11:09,880
But my, it, it's, it's really 
the philosophical construct of 

202
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where am I centralizing as much 
of that data as possible to then

203
00:11:14,120 --> 00:11:17,040
do stuff with it. 
So if I have, you know, in the 

204
00:11:17,040 --> 00:11:21,560
orbit around it, maybe there is 
a student system and maybe there

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00:11:21,560 --> 00:11:27,640
is an employee, you know, like a
HRIS type system, like a work 

206
00:11:27,640 --> 00:11:29,600
day maybe, right. 
All of a sudden you start to 

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00:11:29,600 --> 00:11:31,720
pull in some of that data and 
you're going into the middle. 

208
00:11:32,120 --> 00:11:33,240
And then what do you do with 
that? 

209
00:11:33,320 --> 00:11:36,720
Well, let's create accounts and 
you spin off into other planets 

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00:11:37,080 --> 00:11:40,200
that are maybe systems, you 
know, or maybe other use cases 

211
00:11:40,200 --> 00:11:43,560
and things like that. 
So I think the it's the idea of 

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00:11:43,680 --> 00:11:47,400
you are trying to centralized as
much of the identity controls as

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00:11:47,400 --> 00:11:50,600
possible, not just provisioning,
could be authentication, could 

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00:11:50,600 --> 00:11:55,080
be privileged access, it could 
be analytics, you know, audit 

215
00:11:55,160 --> 00:11:58,080
like kind of all that stuff. 
That's what I think of when I 

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00:11:58,080 --> 00:12:01,320
think of like identity, the 
center, it's the identities are 

217
00:12:01,320 --> 00:12:03,240
at the center of your 
organization. 

218
00:12:03,240 --> 00:12:06,840
You are providing as many 
governments or governments or 

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00:12:06,840 --> 00:12:10,920
risk controls as needed to make 
sure you're protecting the 

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00:12:10,920 --> 00:12:14,120
organization and the data you're
collecting around that. 

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00:12:15,400 --> 00:12:18,000
That's true. 
No, that's really cool all. 

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00:12:18,520 --> 00:12:19,280
Right. 
Next question. 

223
00:12:19,920 --> 00:12:24,080
No, no, I want to add a few 
things, but I think that's a a 

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00:12:24,080 --> 00:12:27,320
big picture look at it. 
And I made some notes that I 

225
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wanted to go through and I think
I kind of took it almost from 

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the standpoint of like when we 
first started, what did Identity

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00:12:36,000 --> 00:12:39,400
Center mean to me? 
And it was always that identity 

228
00:12:39,400 --> 00:12:42,880
was at the center of information
security. 

229
00:12:43,240 --> 00:12:48,200
And I kind of took the idea that
it's really when they talk about

230
00:12:48,200 --> 00:12:50,960
identity being the new 
perimeter, what does that mean? 

231
00:12:50,960 --> 00:12:55,920
It's that, you know, we're 
having less of a focus on the 

232
00:12:55,920 --> 00:12:59,120
perimeter and kind of keeping 
the bad guys out. 

233
00:12:59,360 --> 00:13:04,080
And now we're saying that the 
individual resources, IT 

234
00:13:04,080 --> 00:13:08,920
resources inside the network, we
have to take kind of a zero 

235
00:13:08,920 --> 00:13:13,200
trust approach that whether 
you're inside or outside that 

236
00:13:13,200 --> 00:13:20,080
firewall you have, you know, you
can't basically infer trust. 

237
00:13:20,400 --> 00:13:24,960
And so identity essentially 
becomes the key to the door to 

238
00:13:24,960 --> 00:13:28,720
get to use that asset or not to 
use that asset. 

239
00:13:29,120 --> 00:13:35,720
And I also think it's kind of 
like it's identity versus IP or 

240
00:13:36,360 --> 00:13:42,480
information protocol like TCPIP.
So I think IT security prior to 

241
00:13:42,480 --> 00:13:48,880
identity becoming so popular, 
TCPIP became the way that you 

242
00:13:48,880 --> 00:13:51,000
controlled security for much of 
your network. 

243
00:13:51,000 --> 00:13:54,720
And it's still that that 
perimeter concept, but now it's 

244
00:13:55,440 --> 00:14:01,400
we can't rely on just using 
TCPIP as a method for whether or

245
00:14:01,400 --> 00:14:03,600
not we trust somebody to come 
through the door. 

246
00:14:04,800 --> 00:14:07,160
So that was kind of point number
one. 

247
00:14:09,000 --> 00:14:17,280
I think that, you know, identity
is also at the Center for the 

248
00:14:17,880 --> 00:14:20,400
architecture of those 
applications now, right? 

249
00:14:20,400 --> 00:14:23,280
So it needs to be kind of like 
built into whether it's 

250
00:14:23,280 --> 00:14:28,680
infrastructure or applications 
that there's an expectation that

251
00:14:28,680 --> 00:14:33,080
identity becomes a, a key way to
secure them. 

252
00:14:33,280 --> 00:14:38,960
And that identity is usually 
external to the application or 

253
00:14:39,000 --> 00:14:42,240
the device. 
So identity is, you know, 

254
00:14:42,240 --> 00:14:45,800
potentially like coming like 
from the IDP like you mentioned.

255
00:14:46,720 --> 00:14:49,400
So that was point number one. 
I'm actually going to be 

256
00:14:49,400 --> 00:14:53,360
flipping pages. 
So identity at the center of 

257
00:14:53,360 --> 00:14:58,160
information security, I think is
point #1 identity at the center 

258
00:14:58,160 --> 00:15:01,360
of business. 
So there's a couple concepts 

259
00:15:01,360 --> 00:15:04,320
here. 
First is I'm going to say 

260
00:15:04,320 --> 00:15:08,480
identity is the person, right? 
Identity isn't the account. 

261
00:15:08,840 --> 00:15:11,440
So if you're. 
Doing I don't always agree with 

262
00:15:11,440 --> 00:15:13,360
that, but go ahead. 
I know you don't always agree 

263
00:15:13,360 --> 00:15:15,960
with that, but but to me this is
an important thing. 

264
00:15:15,960 --> 00:15:21,640
So if you are doing business 
with one person, but they have 

265
00:15:21,640 --> 00:15:23,920
accounts over multiple 
applications. 

266
00:15:24,320 --> 00:15:28,280
So a lot of this has to do with 
especially on the business side,

267
00:15:28,480 --> 00:15:31,400
has to do with what is the use 
case that you're trying to 

268
00:15:31,400 --> 00:15:34,360
solve. 
But now let's say you have 

269
00:15:34,760 --> 00:15:38,640
you're an association or 
university, you've got all these

270
00:15:38,640 --> 00:15:42,480
applications, you have all these
accounts and they each have 

271
00:15:42,920 --> 00:15:47,640
metadata about the account, 
which from their perspective 

272
00:15:47,640 --> 00:15:51,480
that is the identity. 
But now you want to take as an 

273
00:15:51,480 --> 00:15:55,440
organization, you have a bigger 
picture of that person across 

274
00:15:55,440 --> 00:15:59,440
all these applications. 
You need to have a way to 

275
00:15:59,440 --> 00:16:04,720
recognize that uncorrelate that 
they are one identity, one 

276
00:16:04,720 --> 00:16:08,440
person owns all of these 
accounts and that if there are 

277
00:16:09,200 --> 00:16:12,960
deltas in the metadata, those 
need to be worked out. 

278
00:16:13,200 --> 00:16:19,200
So I kind of see the ability to 
connect those accounts as kind 

279
00:16:19,200 --> 00:16:23,320
of very powerful and very 
important to the business to be 

280
00:16:23,320 --> 00:16:27,480
able to recognize that identity 
across all these systems. 

281
00:16:27,680 --> 00:16:32,560
And that could be from a 
marketing perspective, you know,

282
00:16:32,560 --> 00:16:36,920
for example, being able to tell 
buying patterns and predict what

283
00:16:37,040 --> 00:16:42,400
that user might want to do next.
Ultimately, you need to tie that

284
00:16:42,400 --> 00:16:44,600
back to an identity. 
A lot of that marketing data 

285
00:16:44,600 --> 00:16:49,480
also is not an identity data 
like you're buying patterns, I 

286
00:16:49,480 --> 00:16:52,040
don't think are part of your 
identity. 

287
00:16:52,040 --> 00:16:55,760
I think the identity like ties 
back to who you are. 

288
00:16:55,760 --> 00:17:00,440
But we can't just have an open 
an open book to say everything 

289
00:17:00,440 --> 00:17:01,880
is identity. 
You know, you're buying 

290
00:17:01,880 --> 00:17:04,960
patterns. 
All of your privacy and context 

291
00:17:04,960 --> 00:17:08,480
information like those need to 
be stored in separate systems 

292
00:17:08,680 --> 00:17:11,400
and the identity needs to tie 
all those things together. 

293
00:17:12,440 --> 00:17:17,640
What are your thoughts I. 
Mean yeah, yes to everything. 

294
00:17:18,359 --> 00:17:20,040
I feel like we're talking kind 
of the same language. 

295
00:17:20,040 --> 00:17:23,400
We definitely started with this 
idea of, you know, identity is 

296
00:17:23,400 --> 00:17:25,319
the new perimeter. 
OK well that was like five years

297
00:17:25,319 --> 00:17:28,640
ago at least, so it can't really
be called the new perimeter 

298
00:17:28,640 --> 00:17:30,320
anymore. 
I would say identity is the 

299
00:17:30,320 --> 00:17:33,400
current perimeter. 
So people need to update their, 

300
00:17:33,600 --> 00:17:35,520
you know, their vernacular 
around that. 

301
00:17:35,560 --> 00:17:40,280
But yeah, I mean, I hate to say 
it, but, you know, it also 

302
00:17:40,280 --> 00:17:41,520
depends on the new organization 
too. 

303
00:17:41,520 --> 00:17:43,600
Like, what is what does center 
mean for them? 

304
00:17:43,600 --> 00:17:47,040
Because center could be, yeah, 
we have a centralized team 

305
00:17:47,040 --> 00:17:50,640
that's doing that versus we're a
very decentralized organization 

306
00:17:50,640 --> 00:17:52,040
that doesn't have a central team
do that. 

307
00:17:52,360 --> 00:17:56,240
So I like everything you said. 
I feel like it echoes a lot of 

308
00:17:56,240 --> 00:17:58,720
stuff that I said, so good 
answer. 

309
00:17:59,200 --> 00:18:01,960
I've got a couple more. 
OK, I'm going to keep going if 

310
00:18:01,960 --> 00:18:02,120
I. 
Can. 

311
00:18:02,120 --> 00:18:03,600
All right. 
Yeah, you're very clearly 

312
00:18:03,600 --> 00:18:06,000
prepared. 
And very clearly prepared. 

313
00:18:06,000 --> 00:18:10,720
So first thing was really like 
the internal security concept of

314
00:18:10,840 --> 00:18:15,680
like identities at the center of
your security tooling and the 

315
00:18:15,680 --> 00:18:20,200
way you should approach securing
your infrastructure. 

316
00:18:20,240 --> 00:18:23,800
The second thing is around 
building business models based 

317
00:18:23,800 --> 00:18:26,360
on identity. 
So you know, I was talking about

318
00:18:26,640 --> 00:18:30,520
identity as kind of the the 
center point of connecting 

319
00:18:30,520 --> 00:18:34,560
accounts and connecting data 
that ties back to a person. 

320
00:18:35,200 --> 00:18:39,480
I also think on that same 
business channel that identity 

321
00:18:39,480 --> 00:18:42,120
is now creating new business 
models. 

322
00:18:42,480 --> 00:18:47,840
And so the first one that comes 
to mind is decentralized ID and 

323
00:18:48,560 --> 00:18:54,400
organizations wanting to become 
the the focal point for an 

324
00:18:54,400 --> 00:18:58,600
identity and basically have that
identity information and look at

325
00:18:58,600 --> 00:19:04,880
that as an asset and a way to 
differentiate themselves in the 

326
00:19:04,880 --> 00:19:07,760
market and get ahead of their 
competition. 

327
00:19:07,760 --> 00:19:09,760
But. 
When you say decentralized 

328
00:19:09,760 --> 00:19:12,840
identity, that leads me to 
believe like things like 

329
00:19:13,640 --> 00:19:17,240
blockchain based rate or things 
like that where there is no 

330
00:19:17,320 --> 00:19:21,000
center by design. 
It's a bunch of nodes that sync 

331
00:19:21,000 --> 00:19:24,120
up somehow to each other, but 
you're still working off of the 

332
00:19:24,120 --> 00:19:28,240
same platform or chain or 
whatever you want to call it. 

333
00:19:29,240 --> 00:19:32,040
So how does that work from a 
centralization standpoint? 

334
00:19:32,600 --> 00:19:36,200
So I'm not really thinking about
the that technology per SE, but 

335
00:19:36,200 --> 00:19:42,000
I am thinking of even let's 
imagine a scenario where, you 

336
00:19:42,000 --> 00:19:46,640
know, say a credit card company 
becomes a decentralized identity

337
00:19:46,640 --> 00:19:51,360
provider. 
And if you're to present that 

338
00:19:51,360 --> 00:19:59,800
identity, you need to come back 
to that center to validate that 

339
00:19:59,800 --> 00:20:03,280
that data is, you know, issued 
by them. 

340
00:20:03,280 --> 00:20:05,840
Right. 
Yeah, I mean. 

341
00:20:05,840 --> 00:20:09,640
So what, what's the difference 
between that scenario that you 

342
00:20:09,640 --> 00:20:11,640
described, right, where you 
have, let's say you've got a 

343
00:20:11,640 --> 00:20:14,960
bunch of decentralized 
platforms, right? 

344
00:20:14,960 --> 00:20:18,800
One's finance, one's medical, 
another might be education, 

345
00:20:18,800 --> 00:20:22,400
another might be government. 
It really looks, feels and 

346
00:20:22,400 --> 00:20:26,360
smells like to me, it's just 
another version of a social IDP,

347
00:20:27,000 --> 00:20:28,480
right? 
We, we had this process like, 

348
00:20:28,480 --> 00:20:30,800
OK, well, I'll stop creating 
accounts and let's, you know, 

349
00:20:30,800 --> 00:20:33,560
use your Google account to log 
in or your Facebook account or 

350
00:20:33,560 --> 00:20:36,640
your LinkedIn account or XYZ. 
I feel like we're headed down 

351
00:20:36,640 --> 00:20:39,760
that same path again, where it's
like, OK, use my, you know, 

352
00:20:40,000 --> 00:20:43,360
finance account chain to log 
into financing, use my 

353
00:20:43,360 --> 00:20:46,840
government account login to log 
into that chain, right? 

354
00:20:46,840 --> 00:20:48,680
Things like that. 
Does it? 

355
00:20:48,680 --> 00:20:52,800
Does it feel familiar at all? 
It totally does to me. 

356
00:20:52,800 --> 00:20:55,880
There's kind of like the 
stickiness of the identity. 

357
00:20:55,880 --> 00:21:00,320
I remember a bunch of years back
when Facebook bought WhatsApp 

358
00:21:01,000 --> 00:21:03,680
and it was like the amount of 
money they paid for it was like 

359
00:21:03,960 --> 00:21:07,000
stunning, shocking everybody. 
And it wasn't, I don't think 

360
00:21:07,000 --> 00:21:12,840
because they were buying the 
technology, the ability to make 

361
00:21:12,840 --> 00:21:16,760
phone calls and video calls, 
right, that that technology 

362
00:21:16,760 --> 00:21:18,520
could have been had for a lot 
less money. 

363
00:21:18,720 --> 00:21:20,680
It was all the identities that 
they had. 

364
00:21:21,200 --> 00:21:24,800
And the more identities they 
could pull into the platform, 

365
00:21:25,400 --> 00:21:28,440
the more it became central to 
their business that they could 

366
00:21:28,440 --> 00:21:32,040
grow their business because 
basically their business is 

367
00:21:32,280 --> 00:21:34,560
putting advertisers in front of 
eyeballs. 

368
00:21:36,200 --> 00:21:40,040
I think the stickiness of the 
identity becomes central to a 

369
00:21:40,040 --> 00:21:45,760
lot of business models. 
You know, Federated identity is 

370
00:21:45,760 --> 00:21:49,040
a big driver that as well. 
So you know, if you're using 

371
00:21:49,040 --> 00:21:52,480
your Google account or your 
Microsoft account to log in 

372
00:21:52,480 --> 00:21:57,160
across multiple platforms, you 
know, that's that's feeding into

373
00:21:57,160 --> 00:21:59,400
that business model. 
It's more people on that 

374
00:21:59,400 --> 00:22:01,360
platform. 
And that's why you can get so 

375
00:22:01,360 --> 00:22:05,640
many free services from 
different providers like 

376
00:22:05,640 --> 00:22:09,560
Microsoft, like Google paying 
for. 

377
00:22:09,560 --> 00:22:12,400
Yeah, it's not. 
If it's free, what do you 

378
00:22:12,400 --> 00:22:14,160
always? 
You're the product if it's free.

379
00:22:15,080 --> 00:22:18,640
Exactly. 
So that was my my next angle. 

380
00:22:19,160 --> 00:22:23,400
You know that I think identities
at the center of business for 

381
00:22:23,400 --> 00:22:26,080
certain businesses. 
The last thing I think you 

382
00:22:26,080 --> 00:22:29,360
touched on, which is it's 
becoming at the Center for 

383
00:22:29,640 --> 00:22:32,760
governments. 
So especially like government to

384
00:22:32,760 --> 00:22:36,960
citizen communication, more and 
more delivery of those services 

385
00:22:36,960 --> 00:22:40,600
and management of those services
is happening online. 

386
00:22:41,040 --> 00:22:45,680
If you're a like a county 
government, for example, you're 

387
00:22:45,680 --> 00:22:50,840
providing a number of services 
through different departments 

388
00:22:51,000 --> 00:22:54,360
within your within your 
government. 

389
00:22:54,600 --> 00:22:57,640
Now you don't want your citizens
to have to have a different ID 

390
00:22:57,640 --> 00:22:59,720
for each one of those services, 
right? 

391
00:22:59,720 --> 00:23:05,560
You want to have one central ID 
and then all of those services, 

392
00:23:05,760 --> 00:23:09,760
they know their their web 
delivery to leverage that common

393
00:23:09,760 --> 00:23:11,560
identity. 
So I think that's important. 

394
00:23:11,800 --> 00:23:16,160
And then also from the back end,
now that you have that tie, even

395
00:23:16,160 --> 00:23:21,520
though you might not have 
different identities in the in 

396
00:23:21,520 --> 00:23:24,280
the back end, you want to be 
able to pull that data and say, 

397
00:23:24,480 --> 00:23:29,000
what is John Q public doing with
XY and ZA service? 

398
00:23:29,000 --> 00:23:32,080
Now I know there's privacy 
implications, all that, but 

399
00:23:32,080 --> 00:23:34,360
let's just put that aside for 
the moment. 

400
00:23:34,680 --> 00:23:38,040
You have the ability to now 
report across different 

401
00:23:38,320 --> 00:23:40,880
platforms all tied together with
the identity. 

402
00:23:41,560 --> 00:23:44,040
Yeah, Well, I think the 
government side is definitely 

403
00:23:44,800 --> 00:23:47,160
it's coming along, doesn't move 
as quickly as I think people 

404
00:23:47,160 --> 00:23:49,800
hope, right? 
You everybody has like X number 

405
00:23:49,800 --> 00:23:52,600
of government accounts. 
I think at least in the US, 

406
00:23:52,600 --> 00:23:56,400
you've got login.gov. 
You also got things like ID dot 

407
00:23:56,400 --> 00:24:00,240
me, which are kind of at the top
level from a government, a 

408
00:24:00,240 --> 00:24:03,240
federal government perspective. 
And then you've got your state 

409
00:24:03,240 --> 00:24:04,760
government. 
And then you might have, you 

410
00:24:04,760 --> 00:24:08,000
know, your local governments and
wherever you're at, it'd be nice

411
00:24:08,000 --> 00:24:11,240
to have, you know, a single 
account, like, you know, my 

412
00:24:11,240 --> 00:24:14,560
North Carolina ID or for you, my
Georgia ID or something like 

413
00:24:14,560 --> 00:24:16,960
that. 
Why not just use login.gov at 

414
00:24:16,960 --> 00:24:19,200
that point? 
I mean, it's just, you know, you

415
00:24:19,200 --> 00:24:20,920
have that probably already for 
your taxes anyway. 

416
00:24:21,800 --> 00:24:25,640
Right, others computing 
services, right and so, but I 

417
00:24:25,640 --> 00:24:28,000
think what you're seeing 
happening like we're going to be

418
00:24:28,000 --> 00:24:33,080
at Identity Week America in just
a couple weeks now, maybe a 

419
00:24:33,080 --> 00:24:36,560
month. 
And I was looking at the agenda 

420
00:24:36,560 --> 00:24:39,080
today. 
There are several sessions about

421
00:24:39,080 --> 00:24:42,760
mobile driver's licenses. 
I think the state organizations 

422
00:24:42,760 --> 00:24:48,200
are communicating with one 
another, and there's central 

423
00:24:48,200 --> 00:24:51,520
organizations that are trying to
drive the adoption of Sanders. 

424
00:24:51,520 --> 00:24:57,000
So even given the decentralized 
nature of our government, of the

425
00:24:57,000 --> 00:25:01,760
Federated system, it's amazing 
to me to see how much progress 

426
00:25:01,760 --> 00:25:05,520
they've actually made. 
Yeah, I feel like mobile drivers

427
00:25:05,520 --> 00:25:07,920
license sounds exciting. 
And then I were like, Oh yeah, 

428
00:25:08,040 --> 00:25:09,960
it's not in my state. 
And then I just forgot about it 

429
00:25:09,960 --> 00:25:11,280
because I can't take advantage 
of it. 

430
00:25:11,880 --> 00:25:13,320
Right. 
Well, it's one of those things 

431
00:25:13,320 --> 00:25:16,520
that it's probably like AI. 
It's kind of like an idea, an 

432
00:25:16,520 --> 00:25:18,320
idea and then all of a sudden it
hits. 

433
00:25:18,720 --> 00:25:21,400
Yeah. 
So in 5-10 years, whatever the 

434
00:25:21,400 --> 00:25:24,520
cycle is where OK, now more 
people are using. 

435
00:25:24,520 --> 00:25:27,160
It's kind of like the REAL ID 
switch here in the US where 

436
00:25:27,400 --> 00:25:29,440
everybody had to go and get your
driver's license if they want to

437
00:25:29,440 --> 00:25:33,360
fly basically. 
And I think the cut off is, is 

438
00:25:33,360 --> 00:25:34,920
it over already or is it in the 
next couple months? 

439
00:25:34,920 --> 00:25:36,240
I don't know. 
They've shifted a bunch of times

440
00:25:36,240 --> 00:25:38,160
because it's taken a long time 
to roll out. 

441
00:25:39,320 --> 00:25:41,680
I never worried about it too 
much because it didn't affect me

442
00:25:41,680 --> 00:25:44,160
because I was on one for for a 
long time. 

443
00:25:44,280 --> 00:25:46,000
Yeah, I've had mine for a while 
too. 

444
00:25:46,000 --> 00:25:48,360
Just for how much as as you 
know, I fly. 

445
00:25:49,080 --> 00:25:50,440
Wanted to get that taken care of
right away. 

446
00:25:50,840 --> 00:25:53,720
Yeah, exactly. 
But if can you use a mobile 

447
00:25:53,720 --> 00:25:56,920
driver's license at at TSA 
checkpoint or do you still have 

448
00:25:56,920 --> 00:25:58,480
to have the the physical card 
with you? 

449
00:26:00,960 --> 00:26:01,720
I don't know, I. 
Don't know. 

450
00:26:01,720 --> 00:26:04,600
I have to look that up. 
Yeah, I have to have to research

451
00:26:04,600 --> 00:26:06,320
that one. 
But there's a use case where 

452
00:26:06,320 --> 00:26:10,480
it's like if if I still need it 
to fly the the value is 

453
00:26:10,480 --> 00:26:15,320
extremely limited for me. 
Yeah, you'll be happy. 

454
00:26:15,320 --> 00:26:19,480
How when you get pulled over? 
I rarely I I can't remember the 

455
00:26:19,480 --> 00:26:21,560
last time I was pulled over. 
I probably was like a teenager. 

456
00:26:22,160 --> 00:26:26,680
Yeah, you know, I got pulled 
over maybe 10 years ago 'cause I

457
00:26:26,920 --> 00:26:30,720
rode right near my house. 
And the weird thing was the 

458
00:26:30,720 --> 00:26:33,600
police officer asked me like, 
why were you speeding? 

459
00:26:34,320 --> 00:26:36,520
And I said, well, I've been 
having problems with my 

460
00:26:36,520 --> 00:26:40,920
transmission wasn't shifting 
And, and this is a true story, 

461
00:26:41,600 --> 00:26:45,960
Like, so I was like stepping on 
the gas to see what the the 

462
00:26:45,960 --> 00:26:49,160
shifting points were. 
Yeah, yeah. 

463
00:26:49,280 --> 00:26:52,000
Doesn't sound very likely. 
They went back and roomed me a 

464
00:26:52,000 --> 00:26:53,960
ticket. 
I was like, great, that's fine. 

465
00:26:54,040 --> 00:26:56,720
Do that out on a country Rd. 
somewhere versus I. 

466
00:26:56,760 --> 00:26:58,680
Guess so. 
Or something, I don't know. 

467
00:26:59,040 --> 00:27:01,120
I was doing it where it was 
happening. 

468
00:27:01,120 --> 00:27:05,320
So, OK. 
So that is all I have for that 

469
00:27:05,320 --> 00:27:08,160
question, Jeff. 
I hope we, I hope we addressed 

470
00:27:08,160 --> 00:27:11,880
it right. 
I don't know if I mean, maybe I 

471
00:27:11,880 --> 00:27:14,120
feel like he gave us an out with
understanding that looks 

472
00:27:14,120 --> 00:27:15,960
different from different 
consultant perspective. 

473
00:27:15,960 --> 00:27:20,560
But I guess from an education 
standpoint, I still think trying

474
00:27:20,560 --> 00:27:26,240
to centralized as much of that 
data identity data to do stuff 

475
00:27:26,240 --> 00:27:29,040
with provisioning, 
deprovisioning, you know, single

476
00:27:29,040 --> 00:27:32,280
sign on adaptive MFA, right, all
the bells and whistles. 

477
00:27:32,720 --> 00:27:35,200
I think as much as that as you 
can pull into the middle 

478
00:27:35,200 --> 00:27:37,720
somewhere, again, doesn't have 
to be 1 system. 

479
00:27:37,760 --> 00:27:40,280
It's maybe it's a collection of 
IM systems that are doing this. 

480
00:27:41,800 --> 00:27:45,400
I think that maybe helps 
articulate it to some degree 

481
00:27:45,400 --> 00:27:49,440
because once you've got it 
there, then you know you can do 

482
00:27:49,440 --> 00:27:51,600
whatever you want with it. 
Let's go off and provision those

483
00:27:51,600 --> 00:27:52,640
accounts. 
Let's make things that are 

484
00:27:52,640 --> 00:27:54,560
self-service. 
Let's run into analytics and 

485
00:27:54,560 --> 00:27:57,120
behavior analysis, right? 
And all kinds of stuff like 

486
00:27:57,120 --> 00:27:59,320
that. 
Let's let's adopt A single sign 

487
00:27:59,320 --> 00:28:03,600
on and provide options where you
can switch your, you know, your,

488
00:28:03,600 --> 00:28:05,920
your contacts based on whatever 
your role is at the time. 

489
00:28:06,320 --> 00:28:08,520
OK, I'm logging in as a teacher 
or faculty. 

490
00:28:08,520 --> 00:28:10,960
I'm logging in as a student. 
I'm logging in as a parent, 

491
00:28:10,960 --> 00:28:11,920
right? 
Whatever that looks like. 

492
00:28:12,640 --> 00:28:15,560
I think you're in a better 
position for success if you can 

493
00:28:15,600 --> 00:28:18,800
centralized as much of that data
as possible. 

494
00:28:20,880 --> 00:28:25,960
The the higher Ed space is very 
difficult, even if things kind 

495
00:28:25,960 --> 00:28:28,520
of just operated like, all 
right, there's these various 

496
00:28:28,520 --> 00:28:33,400
personas and you know, we cut 
the politics. 

497
00:28:33,400 --> 00:28:36,440
You just said we got these 
various personas and we have to 

498
00:28:36,440 --> 00:28:39,320
make them work. 
That would be hard enough. 

499
00:28:39,600 --> 00:28:43,360
But layer on top of it, Someone 
at a higher Ed client once told 

500
00:28:43,360 --> 00:28:48,320
me he's like, what gets confused
in the university system is 

501
00:28:48,320 --> 00:28:52,360
people confuse academic freedom 
for administrative freedom. 

502
00:28:53,320 --> 00:28:57,720
And so you had people who were 
responsible for managing IT 

503
00:28:57,720 --> 00:29:01,600
systems saying we have to have 
our own directory, we can't 

504
00:29:01,600 --> 00:29:05,440
leverage common directory. 
I've worked with some higher Ed 

505
00:29:05,480 --> 00:29:11,080
clients who put the kibosh on 
that and insisted that they do 

506
00:29:11,080 --> 00:29:16,840
centralized certain things and 
they've been decades ahead in 

507
00:29:16,840 --> 00:29:20,440
terms of their approach. 
I've seen other clients where 

508
00:29:20,440 --> 00:29:24,120
it's like they nobody ever put 
the kibosh and they're still 

509
00:29:24,120 --> 00:29:27,760
dealing with those issues where 
it's like it's hard to do 

510
00:29:27,760 --> 00:29:29,680
anything from a centralized 
perspective. 

511
00:29:29,680 --> 00:29:33,680
It's hard to do a centralized 
e-mail, e-mail domain even, or 

512
00:29:33,680 --> 00:29:38,080
an Active Directory because 
there's so much administrative 

513
00:29:38,080 --> 00:29:43,720
freedom that is allotted to the 
the colleges that they're just 

514
00:29:43,720 --> 00:29:45,160
going off and doing their own 
thing. 

515
00:29:46,440 --> 00:29:48,360
I mean, it's true for you. 
They allow any organization 

516
00:29:48,360 --> 00:29:54,840
where you allow splitting of IM 
functionality and resources and 

517
00:29:55,640 --> 00:29:57,960
you know, different services. 
You're going to run into that 

518
00:29:57,960 --> 00:30:01,720
issue at some point. 
So we had another question. 

519
00:30:01,720 --> 00:30:03,160
We have time for another 
question. 

520
00:30:03,160 --> 00:30:06,120
Yeah, let's roll. 
All right, So this question was 

521
00:30:06,120 --> 00:30:09,680
from our listener, Scott. 
Jim, it might be interesting to 

522
00:30:09,680 --> 00:30:12,520
have a discussion on the 
Identity at the Center podcast 

523
00:30:13,080 --> 00:30:16,520
about how you confirm identity 
when you have a user on the 

524
00:30:16,520 --> 00:30:19,560
phone. 
We have historically used the 

525
00:30:19,560 --> 00:30:24,280
last four of a person's SSN, but
with all the recent releases of 

526
00:30:24,280 --> 00:30:28,280
SSN data, we're no longer sure 
that's secure. 

527
00:30:28,280 --> 00:30:30,720
A secure method to confirm 
identity. 

528
00:30:31,960 --> 00:30:34,240
I think this is such a good 
question that highlights 

529
00:30:34,400 --> 00:30:38,320
something that I find in almost 
every client that I work with is

530
00:30:38,320 --> 00:30:41,320
weakness in how do you 
authenticate callers to the help

531
00:30:41,320 --> 00:30:43,080
desk? 
Jim, is that you? 

532
00:30:43,680 --> 00:30:45,600
Yep. 
OK, here's your password. 

533
00:30:46,800 --> 00:30:48,800
Yeah, that's basically what a 
lot of organizations do. 

534
00:30:48,840 --> 00:30:52,200
I mean, it sounds silly, but 
it's basically the same thing. 

535
00:30:52,200 --> 00:30:54,600
You're asking for public pieces 
of information that are already 

536
00:30:54,600 --> 00:30:58,080
out there, whether it's an SSN 
or tell me who your manager is 

537
00:30:58,080 --> 00:30:59,800
that I can find out on LinkedIn,
right? 

538
00:30:59,800 --> 00:31:03,000
All kinds of stuff like that. 
It's a good question because I 

539
00:31:03,000 --> 00:31:07,040
think it highlights scenario 
that is maybe not addressed very

540
00:31:07,040 --> 00:31:08,680
well either by the identity 
market. 

541
00:31:08,760 --> 00:31:12,120
I can think of one or two 
products maybe that kind of fit 

542
00:31:12,120 --> 00:31:17,040
in this space. 
And I think this is AI think 

543
00:31:17,040 --> 00:31:19,280
this is a real challenge for a 
lot of organizations because 

544
00:31:19,280 --> 00:31:24,040
they do fall back on SSN or they
fall back on, well, what's your 

545
00:31:24,040 --> 00:31:26,480
phone extension, right? 
Little pieces of information 

546
00:31:26,480 --> 00:31:30,120
that are really not, you know, 
easy or not difficult to to try 

547
00:31:30,120 --> 00:31:34,200
and find. 
Yeah, I know that's you painted 

548
00:31:34,200 --> 00:31:39,200
the example perfectly, so I 
again wrote down a bunch of 

549
00:31:39,200 --> 00:31:42,240
notes. 
I wanted to give these questions

550
00:31:42,520 --> 00:31:47,000
a fair shake, so I went out to 
the ID Pro, Body of Knowledge, 

551
00:31:47,400 --> 00:31:53,560
and by the way, plug for ID Pro 
Fantastic organization, very 

552
00:31:53,560 --> 00:31:58,240
reasonable fee to join and the 
Slack channel is worth the 

553
00:31:58,240 --> 00:32:00,680
money. 
Just seeing the conversation or 

554
00:32:00,920 --> 00:32:04,400
being able to drop your 
questions on that Slack channel 

555
00:32:04,400 --> 00:32:08,840
and get responses, Fantastic. 
The Body of Knowledge is also 

556
00:32:09,000 --> 00:32:12,840
very, very good. 
And so Dean Sacks. 

557
00:32:13,000 --> 00:32:14,960
I hope I get that. 
Yep, that's Dean. 

558
00:32:15,480 --> 00:32:17,320
We're going to have Dean on the 
show, by the way, because he 

559
00:32:18,000 --> 00:32:21,600
we'll, we'll, we'll segue at 
identifercy had a talk about 

560
00:32:21,960 --> 00:32:26,920
what happens to identities after
people pass on And we got we 

561
00:32:26,920 --> 00:32:29,080
have to like talk about that. 
It's not it's not a subject to 

562
00:32:29,080 --> 00:32:31,560
talk about, but you know what 
happens that scenario. 

563
00:32:31,560 --> 00:32:33,040
So I know that we got to get him
on. 

564
00:32:33,040 --> 00:32:35,080
So Dean, if you're listening, we
haven't forgotten. 

565
00:32:35,080 --> 00:32:37,520
We're going to get you on. 
Oh, go ahead, Dean. 

566
00:32:37,680 --> 00:32:40,680
Reach out because I'm giving you
major props here. 

567
00:32:40,960 --> 00:32:45,480
So I read your body of knowledge
article on account recovery and 

568
00:32:46,000 --> 00:32:49,440
you had a statement in there 
that went something like the 

569
00:32:49,640 --> 00:32:54,440
account recovery process needs 
to be stronger than that which 

570
00:32:54,440 --> 00:32:57,640
is is recovering. 
So in other words, if you're 

571
00:32:57,640 --> 00:33:00,440
trying to recover a password 
said stronger than a password, 

572
00:33:00,640 --> 00:33:04,440
if you're trying to recover a 
second factor, it's got to be 

573
00:33:04,440 --> 00:33:08,440
stronger than a second, the 
second factor that you're trying

574
00:33:08,440 --> 00:33:11,280
to recover. 
So I thought that was pretty 

575
00:33:11,280 --> 00:33:14,520
genius and I found that kind of 
like after I wrote some of these

576
00:33:14,520 --> 00:33:18,320
notes. 
So hopefully I don't, I don't, 

577
00:33:19,560 --> 00:33:22,480
you know, negate anything that I
just said, but I thought that 

578
00:33:22,480 --> 00:33:25,160
was great. 
I'd get out there for everybody 

579
00:33:25,160 --> 00:33:29,320
and and read that articles in 
like version three or something.

580
00:33:29,400 --> 00:33:31,200
Which is great because I was 
going to point that out. 

581
00:33:31,200 --> 00:33:34,280
It's it's the account recovery 
V3. 

582
00:33:34,280 --> 00:33:37,440
If you go to idpro.org click the
link for body of knowledge. 

583
00:33:37,440 --> 00:33:41,080
You'll see one of the articles 
there is Account Recovery V3, 

584
00:33:41,120 --> 00:33:44,200
which is great because a lot of 
times people write articles and 

585
00:33:44,200 --> 00:33:46,560
they just let it sit and then 
the information comes out of 

586
00:33:46,560 --> 00:33:49,200
date. 
So kudos for for updating. 

587
00:33:49,720 --> 00:33:51,280
Yeah, and I'll put a link in our
show notes too. 

588
00:33:51,880 --> 00:33:53,560
Yeah, put a link that would be 
great. 

589
00:33:53,600 --> 00:34:00,000
So, OK, so common faulty 
practice I think is what Jeff 

590
00:34:00,000 --> 00:34:05,160
just said any kind of KBA. 
So what's your what's your 

591
00:34:05,160 --> 00:34:08,840
mother's middle name? 
Or what's your favorite? 

592
00:34:09,040 --> 00:34:11,120
Podcast, of course, everyone's 
going to put a day in the center

593
00:34:11,120 --> 00:34:13,080
of. 
Course it's like what what color

594
00:34:13,080 --> 00:34:15,960
is grass? 
You know, got to get that right.

595
00:34:16,679 --> 00:34:19,480
So then I came up with kind of 
good practices. 

596
00:34:21,760 --> 00:34:26,199
So First things first is like, I
think you the best starting 

597
00:34:26,199 --> 00:34:30,000
point is to minimize the number 
of calls that people are going 

598
00:34:30,000 --> 00:34:34,560
to have to make and have to 
identify themselves in the 1st 

599
00:34:34,560 --> 00:34:37,199
place. 
So this whole space is around 

600
00:34:37,239 --> 00:34:40,040
identity verification. 
If you're getting hundreds of 

601
00:34:40,040 --> 00:34:43,400
calls, it's going to overwhelm 
your help desk and they're going

602
00:34:43,400 --> 00:34:49,040
to be more under the gun to 
close tickets, etcetera. 

603
00:34:49,440 --> 00:34:54,040
So human, humans will human. 
So if you can use self-service 

604
00:34:54,040 --> 00:34:56,960
password reset, for example, 
you're going to cut those calls,

605
00:34:56,960 --> 00:34:59,680
you're going to have fewer 
people calling into the help 

606
00:34:59,680 --> 00:35:04,360
desk in the first place. 
I think the next thing is kind 

607
00:35:04,360 --> 00:35:08,000
of like around this subject is 
training to help desk to the 

608
00:35:08,000 --> 00:35:11,440
extent you that you can on 
social engineering. 

609
00:35:11,720 --> 00:35:18,600
So social engineering was behind
and I hate like naming breaches 

610
00:35:18,600 --> 00:35:21,440
or companies that I have 
preached but MGM and there was a

611
00:35:21,440 --> 00:35:26,760
big YouTube. 
We'll swap out any any company 

612
00:35:26,760 --> 00:35:28,960
name. 
Chances are that they the reason

613
00:35:28,960 --> 00:35:30,840
they got breached was probably 
through social engineering. 

614
00:35:31,320 --> 00:35:35,760
Yeah, social engineering, it's 
like it's not just your one off 

615
00:35:35,760 --> 00:35:38,880
teenager hacker. 
There's whole organization built

616
00:35:38,880 --> 00:35:42,760
around this and they're experts 
of socially social engineering. 

617
00:35:42,760 --> 00:35:46,360
So train your help desk on what 
to look out for. 

618
00:35:46,600 --> 00:35:50,480
If you don't know then get on AI
and start asking it like 

619
00:35:50,880 --> 00:35:54,360
questions so that you can train 
your help desk and hopefully 

620
00:35:54,360 --> 00:35:56,880
they they recognize as the same 
as phishing right? 

621
00:35:57,240 --> 00:36:01,280
For e-mail you get all these 
like phishing emails where you 

622
00:36:01,280 --> 00:36:03,400
get pretty good at spotting them
after a while. 

623
00:36:03,920 --> 00:36:06,600
But that's getting harder now 
with AI writing these a lot 

624
00:36:06,600 --> 00:36:09,560
better and people putting more 
information around out there. 

625
00:36:09,560 --> 00:36:12,400
It's becoming difficult to spot.
You used to be able to say, OK, 

626
00:36:12,400 --> 00:36:15,600
well, this is clearly, you know,
doesn't make sense from whatever

627
00:36:15,600 --> 00:36:17,920
language you're you're, you 
know, fluent in. 

628
00:36:17,920 --> 00:36:20,800
This doesn't make sense now. 
It's almost indistinguishable. 

629
00:36:20,800 --> 00:36:22,240
So I don't think you can count 
on that anymore. 

630
00:36:22,320 --> 00:36:26,360
But you're absolutely right, 
like what to look for, you know,

631
00:36:26,360 --> 00:36:29,160
I, I would also say call your 
help desk and test them. 

632
00:36:30,000 --> 00:36:32,360
Do a little bit of pen testing 
on your own right and see and 

633
00:36:32,360 --> 00:36:34,440
see what you can get away with 
and start to realize you know 

634
00:36:34,440 --> 00:36:37,680
where where some of the issues 
might be and where you want to 

635
00:36:37,680 --> 00:36:40,400
focus training right or or other
processes to help with that too.

636
00:36:41,040 --> 00:36:45,080
Yeah, some of these things I'm 
going to mention or like short 

637
00:36:45,080 --> 00:36:48,440
term things you can do like call
the person back on the known 

638
00:36:48,440 --> 00:36:52,720
number, use caller ID. 
Hopefully you know you're not 

639
00:36:52,720 --> 00:36:57,400
getting spoofed on the caller 
ID, which is something that a 

640
00:36:57,920 --> 00:37:01,000
advanced hacker would probably 
be probably have in place. 

641
00:37:02,440 --> 00:37:06,800
Third party verification tools 
like Experian, I think is one 

642
00:37:06,800 --> 00:37:11,240
where you can start asking 
questions like, you know, which 

643
00:37:11,240 --> 00:37:13,320
of the following cars did you 
ever own? 

644
00:37:15,240 --> 00:37:18,160
Those ones are, you know, you're
not going to ask everybody those

645
00:37:18,160 --> 00:37:19,920
ones. 
But if you start to get somebody

646
00:37:19,920 --> 00:37:23,760
who you know can't answer some 
of the basic questions, but just

647
00:37:23,760 --> 00:37:28,880
really needs to be unlocked. 
This is actually one thing that 

648
00:37:28,880 --> 00:37:32,040
this triggered for me was 
there's a difference. 

649
00:37:32,040 --> 00:37:35,320
If somebody is calling and they 
want they need to identify 

650
00:37:35,320 --> 00:37:39,800
themselves to change the 
password to kind of a low risk 

651
00:37:39,800 --> 00:37:45,120
thing versus if it's somebody 
who needs access to an employee 

652
00:37:45,120 --> 00:37:48,040
account for example, that's 
going to put them into the 

653
00:37:48,040 --> 00:37:52,360
trusted network and let them 
start data breach, so. 

654
00:37:52,720 --> 00:37:54,360
Yeah, let alone admin accounts, 
right? 

655
00:37:54,360 --> 00:37:57,560
If I'm an ACT to admin calling 
in for a password reset, that 

656
00:37:57,560 --> 00:38:01,320
should immediately set off a 
different process to to verify 

657
00:38:01,320 --> 00:38:02,840
that person. 
Right. 

658
00:38:03,000 --> 00:38:06,640
But your help this has to 
identify these are you know kind

659
00:38:06,640 --> 00:38:10,880
of a level one type of account 
or whatever. 

660
00:38:12,400 --> 00:38:15,160
And everybody's going to assign 
their own risk to the some of 

661
00:38:15,160 --> 00:38:17,520
these things. 
But I guess what I'm saying is 

662
00:38:17,520 --> 00:38:21,120
not all these processes are 
appropriate for all levels of 

663
00:38:21,120 --> 00:38:23,240
unlock. 
I think things that are in here 

664
00:38:23,240 --> 00:38:26,760
until I got to that last one are
things that potentially you 

665
00:38:26,760 --> 00:38:32,200
could employ regardless. 
Now best practices, I think for 

666
00:38:32,200 --> 00:38:36,640
identity verification are some 
biometric based system. 

667
00:38:36,920 --> 00:38:41,400
So starting to think about like 
that selfie thing where you, you

668
00:38:41,400 --> 00:38:46,680
hold up your ID like your, your 
driver's license or a passport 

669
00:38:46,680 --> 00:38:49,800
and you do a, a live selfie 
test. 

670
00:38:50,400 --> 00:38:53,360
Those things, if you can get 
those in place, like long term, 

671
00:38:53,360 --> 00:38:56,240
that's going to put you in a 
much better position to do 

672
00:38:56,240 --> 00:38:58,920
unlocks. 
But it's relatively advanced and

673
00:38:59,120 --> 00:39:03,640
kind of expensive for what it 
does, especially when you try to

674
00:39:03,640 --> 00:39:06,320
think about different identity 
assurance levels. 123, whatever 

675
00:39:06,320 --> 00:39:08,480
it might look like, yes, it's 
the best. 

676
00:39:08,960 --> 00:39:12,520
Is it realistic though? 
For a lot of companies, probably

677
00:39:12,520 --> 00:39:14,440
not. 
Maybe finance, maybe. 

678
00:39:14,840 --> 00:39:17,000
I could definitely see the 
medical, but medical typically 

679
00:39:17,000 --> 00:39:19,720
or health generally don't have 
as much money to spend on stuff 

680
00:39:19,720 --> 00:39:21,480
like that until there's a 
problem. 

681
00:39:21,920 --> 00:39:24,080
Government for sure. 
I mean, they're, they're kind of

682
00:39:24,120 --> 00:39:25,480
doing that now for a lot of 
stuff. 

683
00:39:26,760 --> 00:39:28,920
Yeah. 
So, so dialing back to good, I 

684
00:39:28,920 --> 00:39:32,120
think even multi factor 
authentication, being able to 

685
00:39:32,120 --> 00:39:37,280
send a code to somebody. 
Look, I mean if you use you and 

686
00:39:37,280 --> 00:39:40,880
I fly Delta a lot, if you use 
their chat application within 

687
00:39:40,880 --> 00:39:44,960
their chat application, they 
require you to go out and re 

688
00:39:44,960 --> 00:39:46,760
authenticate. 
So anything like that? 

689
00:39:46,760 --> 00:39:50,720
Where chat works for you. 
Usually it's just me trying to 

690
00:39:50,720 --> 00:39:54,440
get help on a flight and the the
in flight Wi-Fi stinks and so it

691
00:39:54,440 --> 00:39:56,400
doesn't. 
Know where you go there you go. 

692
00:39:57,920 --> 00:40:01,840
So I, I think some of those 
solutions are certainly things 

693
00:40:01,840 --> 00:40:05,920
that you can get value from at a
low cost, especially if you're 

694
00:40:05,920 --> 00:40:10,080
talking about a, a large 
customer base when you're 

695
00:40:10,080 --> 00:40:13,120
talking about employee access. 
I think one thing you said 

696
00:40:13,120 --> 00:40:15,600
there, it's unfortunate, it's 
like. 

697
00:40:16,680 --> 00:40:19,600
People aren't going to take this
seriously until they get hacked.

698
00:40:19,760 --> 00:40:21,440
Yeah, OK. 
Well, if that's the case, then 

699
00:40:21,440 --> 00:40:24,640
we might as well just shut up. 
Stop doing this podcast. 

700
00:40:24,640 --> 00:40:25,920
Let's get rid of let's that's 
it. 

701
00:40:25,920 --> 00:40:27,280
Identity is no longer at the 
center. 

702
00:40:27,680 --> 00:40:30,440
It's just a free for all and you
know, have fun with all the 

703
00:40:30,440 --> 00:40:31,720
data. 
Yeah. 

704
00:40:32,040 --> 00:40:34,720
But I think the last point I'm 
going to make on the identity 

705
00:40:34,720 --> 00:40:38,400
verification stuff is you said, 
well, it's very expensive. 

706
00:40:38,400 --> 00:40:42,280
It, it might be too expensive 
for you, but I think it's worthy

707
00:40:42,280 --> 00:40:45,120
of doing the research and going 
back and see if you can build 

708
00:40:45,120 --> 00:40:48,360
the business case, you know, 
certainly could reduce risk 

709
00:40:48,360 --> 00:40:51,080
profile. 
Yeah, maybe it makes sense for a

710
00:40:51,080 --> 00:40:53,960
certain population too, right? 
Executives, admins. 

711
00:40:55,280 --> 00:40:58,160
This does not have to be a 
binary, all or nothing type of 

712
00:40:58,160 --> 00:41:00,240
approach. 
I think you need to figure out 

713
00:41:00,240 --> 00:41:03,440
where the risk is and how much 
you know money do you want to 

714
00:41:03,440 --> 00:41:07,240
apply to reduce that risk. 
Amen. 

715
00:41:07,680 --> 00:41:12,200
How do you feel about an sending
an SMS to an employee? 

716
00:41:12,720 --> 00:41:14,800
Maybe they've already, Maybe you
know what their cell number is 

717
00:41:14,800 --> 00:41:20,200
Is Hey, I'm going to text you a 
code to make sure it's you, I 

718
00:41:20,200 --> 00:41:20,680
think. 
That's. 

719
00:41:21,560 --> 00:41:23,600
Better than nothing, right? 
I mean, we know that we know the

720
00:41:23,640 --> 00:41:26,320
issues with SMS, right? 
Not the strongest, but better 

721
00:41:26,320 --> 00:41:30,320
than an SSNI would say, right? 
It's definitely better than KBA 

722
00:41:30,600 --> 00:41:35,520
because it requires that you 
either somehow hijack the the 

723
00:41:35,680 --> 00:41:40,240
SMS routing or that you have the
person's phone, which is a very 

724
00:41:40,240 --> 00:41:44,480
real scenario. 
I'm sure there's also 

725
00:41:44,480 --> 00:41:48,320
applications you can use to log 
into the person's account to 

726
00:41:48,320 --> 00:41:52,280
intercept their SMSS if you know
there there's cell phone 

727
00:41:52,280 --> 00:41:53,960
credentials. 
They're using WhatsApp. 

728
00:41:54,800 --> 00:41:56,480
If you're using WhatsApp. 
Or Facebook account. 

729
00:41:56,680 --> 00:41:59,840
Yeah, yeah. 
So, but I think if you combine 

730
00:41:59,840 --> 00:42:02,080
it maybe with some other 
options, so maybe it's just as 

731
00:42:02,080 --> 00:42:05,480
simple as hey, let's we're going
to send you a, a text message 

732
00:42:05,480 --> 00:42:09,320
and ask you a couple of 
questions that kind of validate 

733
00:42:09,320 --> 00:42:13,920
it better than nothing and 
probably better than what most 

734
00:42:14,040 --> 00:42:15,960
companies I would argue are 
probably doing today. 

735
00:42:16,520 --> 00:42:18,800
Yeah. 
I think that if you came up with

736
00:42:18,800 --> 00:42:22,240
a framework that includes a few 
of these different things like 

737
00:42:22,880 --> 00:42:28,200
questions, the KBA, some kind of
hardware verification, and then 

738
00:42:28,880 --> 00:42:32,840
a framework for like certain 
accounts, you got to be 10 for 

739
00:42:32,840 --> 00:42:37,520
10 before we're going to unlock 
you other accounts, you know, 

740
00:42:37,520 --> 00:42:40,520
maybe if you get 9 out of the 
hand, if you say, I don't have 

741
00:42:40,520 --> 00:42:45,080
my cell, I lost my cell phone, I
don't have access to my e-mail. 

742
00:42:45,760 --> 00:42:48,840
You know, it's very real 
scenarios where that actually 

743
00:42:48,840 --> 00:42:51,240
could happen. 
And I think you have to look at 

744
00:42:51,240 --> 00:42:54,800
the risk associated with 
somebody says, I need all that 

745
00:42:55,080 --> 00:42:57,560
and you have their account 
flagged in your database that 

746
00:42:57,800 --> 00:43:01,120
they're an administrator. 
It's like, I'm sorry, you're 

747
00:43:01,120 --> 00:43:05,200
going to have to call your your 
boss and get him to do something

748
00:43:05,880 --> 00:43:07,880
or. 
Her how do you feel about that 

749
00:43:07,920 --> 00:43:10,720
having, you know the person's 
manager get involved in the 

750
00:43:10,720 --> 00:43:14,040
password reset. 
I think for standard resets is 

751
00:43:14,040 --> 00:43:19,640
it's not a great idea, but I 
think when you're talking about 

752
00:43:19,640 --> 00:43:22,800
like an administrator account. 
I'm thinking like scenarios 

753
00:43:22,800 --> 00:43:25,600
where like a lot of companies 
will maybe have their process 

754
00:43:25,600 --> 00:43:28,880
where, you know, they, they, 
they recognize maybe that they 

755
00:43:28,880 --> 00:43:31,200
don't have a good way to 
validate the caller. 

756
00:43:31,840 --> 00:43:36,280
And so they say, I need you to, 
you know, call your manager or 

757
00:43:36,640 --> 00:43:39,200
we've sent it to, we've sent you
the new password to your 

758
00:43:39,200 --> 00:43:42,080
manager, call them for the 
password or something like that,

759
00:43:42,080 --> 00:43:44,320
right? 
Some sort of secondary step that

760
00:43:44,320 --> 00:43:45,960
kind of goes through the 
process. 

761
00:43:46,400 --> 00:43:51,200
Right. 
I mean, I can see that scenario 

762
00:43:51,200 --> 00:43:55,280
getting socially engineered. 
Anything can be social 

763
00:43:55,280 --> 00:43:57,760
engineered but. 
Yeah, it's better than just 

764
00:43:57,760 --> 00:44:00,240
asking a Social Security number 
and then just send you over the 

765
00:44:00,240 --> 00:44:03,720
password, so. 
Stop using SSN, it's not secret 

766
00:44:03,720 --> 00:44:06,800
anymore and it's not secure. 
And don't use employee number 

767
00:44:06,840 --> 00:44:07,840
either. 
Like I see a lot of 

768
00:44:07,840 --> 00:44:10,280
organizations like, oh, employee
number and then they print it on

769
00:44:10,280 --> 00:44:11,960
their badge. 
Like, OK, well that's not secret

770
00:44:11,960 --> 00:44:13,400
anymore either. 
Right. 

771
00:44:14,200 --> 00:44:17,080
Yeah. 
I mean, I think that, you know, 

772
00:44:17,080 --> 00:44:20,760
the primary factor is the risk 
that you are being socially 

773
00:44:20,760 --> 00:44:23,320
engineered. 
And I think there's certain 

774
00:44:23,720 --> 00:44:26,960
accounts and there's quite a few
accounts within the organization

775
00:44:26,960 --> 00:44:32,440
that just can't afford that have
that happen and inconveniencing 

776
00:44:32,440 --> 00:44:36,920
somebody is a big deal. 
But let's say the scenario is 

777
00:44:36,920 --> 00:44:42,320
somebody called you and they 
said I work for IBM and I need 

778
00:44:42,320 --> 00:44:45,880
to, I'm not picking on IBM. 
I just just the first thing that

779
00:44:45,880 --> 00:44:51,040
came to mind and I manage your 
servers and I need to unlock 

780
00:44:51,040 --> 00:44:53,800
this person's account or I need 
to unlock my account because I 

781
00:44:53,800 --> 00:44:57,840
can't fix this production system
that's down right now. 

782
00:44:58,560 --> 00:45:02,880
And then they can answer like 
some basic information about 

783
00:45:02,880 --> 00:45:05,440
themselves and who they report 
to and things like that. 

784
00:45:05,440 --> 00:45:09,720
All things that maybe they got 
off of the company's Yammer site

785
00:45:09,720 --> 00:45:13,240
or something like that. 
Now the person potentially could

786
00:45:13,240 --> 00:45:15,640
be socially engineered into 
unlocking that account. 

787
00:45:15,640 --> 00:45:19,280
In other words, there's 
production system down, and if I

788
00:45:19,280 --> 00:45:21,480
don't get this thing fixed, I'm 
going to be fired. 

789
00:45:21,920 --> 00:45:23,640
Yeah. 
Well, what are the odds of, 

790
00:45:24,200 --> 00:45:27,200
Well, I don't say odds, but I 
mean, that's how attacks work in

791
00:45:27,200 --> 00:45:29,600
the real world as they move up 
and over and laterally until 

792
00:45:29,600 --> 00:45:31,320
they find it. 
They could have breached a 

793
00:45:31,320 --> 00:45:33,800
regular person's account. 
They had access to the Yammer. 

794
00:45:33,800 --> 00:45:35,320
They had access to the corporate
directory. 

795
00:45:35,680 --> 00:45:39,120
They've done, you know, enough 
Recon to find the information 

796
00:45:39,120 --> 00:45:41,120
who they want to target and get 
information around it. 

797
00:45:41,120 --> 00:45:43,760
And that's how it works. 
And so they work up and over 

798
00:45:43,880 --> 00:45:45,160
right until they get to what 
they want. 

799
00:45:46,480 --> 00:45:49,240
Right. 
OK, so do we ask? 

800
00:45:49,280 --> 00:45:52,760
A question imagine this to even 
have the person password and 

801
00:45:52,760 --> 00:45:57,080
what they're asking you to do is
reset the the MFAI just got a 

802
00:45:57,080 --> 00:46:00,440
new iPhone today. 
Yeah. 

803
00:46:00,440 --> 00:46:03,320
And they want to re re enroll 
the device or whatever it may 

804
00:46:03,320 --> 00:46:04,440
be, I don't know. 
There's there's a lot of ways. 

805
00:46:04,440 --> 00:46:07,200
To do that, hopefully that adds 
some color. 

806
00:46:07,200 --> 00:46:08,840
I don't think there's a black 
and white answer. 

807
00:46:08,840 --> 00:46:14,280
It depends on your situation, 
and it's about hardening the 

808
00:46:14,280 --> 00:46:16,440
process to the appropriate 
level. 

809
00:46:16,920 --> 00:46:19,320
But I think we can agree that 
SSN is no longer. 

810
00:46:19,480 --> 00:46:23,280
It hasn't been for a long time, 
but if you're using knowledge 

811
00:46:23,280 --> 00:46:27,080
based authentication and 
especially knowledge that is 

812
00:46:27,640 --> 00:46:30,080
leaked or easily obtained, 
right? 

813
00:46:30,080 --> 00:46:33,200
Whether it's an SSN that's part 
of a massive leak or something 

814
00:46:33,200 --> 00:46:35,800
that I can go on LinkedIn and do
a little Recon and say, OK, 

815
00:46:35,800 --> 00:46:37,520
well, now I know who that 
person's manager is, right? 

816
00:46:37,520 --> 00:46:40,200
Or things like that. 
It's to move away from stuff 

817
00:46:40,200 --> 00:46:43,360
like that and maybe shift to 
looking at different risk based 

818
00:46:43,360 --> 00:46:47,880
models based on the type of user
or who's calling in, right? 

819
00:46:47,880 --> 00:46:49,840
Or or some of those different 
kind of options. 

820
00:46:50,560 --> 00:46:52,200
Right. 
But not SSN. 

821
00:46:52,200 --> 00:46:54,280
Don't use this. 
I'm going to draw a line right 

822
00:46:54,280 --> 00:46:57,200
there in the sand. 
Agreed. 

823
00:46:57,480 --> 00:46:59,120
All right. 
Well, thanks to Scott for that 

824
00:46:59,120 --> 00:47:01,040
awesome question. 
Yeah, that was a good question. 

825
00:47:01,640 --> 00:47:05,640
And to our anonymous listener, 
and hopefully we help them out 

826
00:47:05,640 --> 00:47:08,280
with the Identity center. 
If not, let us know, send us 

827
00:47:08,280 --> 00:47:09,760
another e-mail. 
We'll we'll take another crack 

828
00:47:09,760 --> 00:47:12,520
at it or we'll hop on a phone 
and just talk about it. 

829
00:47:12,760 --> 00:47:15,200
We could do that too. 
And Jeff, I'm just sitting here 

830
00:47:15,200 --> 00:47:19,080
thinking like anonymous e-mail 
kind of sounds like we made it 

831
00:47:19,080 --> 00:47:21,080
up. 
I swear we did not make. 

832
00:47:21,080 --> 00:47:23,680
No, they asked for, they asked 
to be anonymous. 

833
00:47:23,680 --> 00:47:26,520
And you know, we're we're 
identity and access management 

834
00:47:26,600 --> 00:47:27,760
professional. 
So of course we're going to, 

835
00:47:27,840 --> 00:47:30,400
we're going to honor that. 
Of course, if they feel like 

836
00:47:30,400 --> 00:47:33,480
sharing, they can post on 
LinkedIn after they hear this 

837
00:47:33,520 --> 00:47:35,040
and they can do their own thing.
How about that? 

838
00:47:35,560 --> 00:47:39,280
That sounds good. 
OK, we should have a lighter 

839
00:47:39,280 --> 00:47:41,040
note. 
We should end this thing on a 

840
00:47:41,040 --> 00:47:43,560
lighter note since we do that 
every every week. 

841
00:47:43,560 --> 00:47:47,320
What do you think? 
Yeah, so episode 300, this is 

842
00:47:47,320 --> 00:47:51,360
it. 
What does episode 500 look like?

843
00:47:51,440 --> 00:47:56,920
What are we talking about? 
200 episodes from now, which is 

844
00:47:56,920 --> 00:48:01,400
probably, let's call somewhere 
between three and four years 

845
00:48:01,400 --> 00:48:05,880
from now. 
So when you say we, do you mean 

846
00:48:06,720 --> 00:48:11,120
me and you or AI? 
Or AI counterparts. 

847
00:48:11,120 --> 00:48:15,760
Yeah, whatever. 
Episode 500 of the Identity 

848
00:48:15,760 --> 00:48:19,160
Center Podcast. 
Sounds like blank will be the 

849
00:48:19,160 --> 00:48:21,240
topic that we're addressing, the
main topic. 

850
00:48:23,760 --> 00:48:26,720
I mean, we talked about the the 
whole thing with mobile driver's

851
00:48:26,720 --> 00:48:31,360
licenses and I think that's 
going to be very much our 

852
00:48:31,360 --> 00:48:34,440
reality. 
And we'll probably be having 

853
00:48:34,480 --> 00:48:39,160
discussions about whether or not
they should be used by more 

854
00:48:39,160 --> 00:48:43,640
things, if we should be using 
mobile driver's licenses as kind

855
00:48:43,640 --> 00:48:48,680
of like a Federated identity 
capability to authenticate to 

856
00:48:48,680 --> 00:48:51,160
more things. 
So I do think that's a real one.

857
00:48:51,160 --> 00:48:54,400
And I think AI, it's like, what 
are all the possibilities that 

858
00:48:54,600 --> 00:48:59,240
AI can bring to the things we do
today? 

859
00:48:59,640 --> 00:49:02,880
I don't think that it's AI is 
going to be at the point where 

860
00:49:03,200 --> 00:49:07,040
it's managing large pools of 
identity implementations. 

861
00:49:07,600 --> 00:49:10,480
But I do think that some of the 
like what we discussed with 

862
00:49:10,480 --> 00:49:16,160
Merrill, where you can go into 
your system and just use human 

863
00:49:16,160 --> 00:49:20,640
language models, human language 
to say what you want it to do. 

864
00:49:20,880 --> 00:49:23,760
And we're starting to see the 
fruition of that come come 

865
00:49:23,760 --> 00:49:25,760
forth. 
What do you think? 

866
00:49:26,720 --> 00:49:28,560
I hate to say it, but we're 
probably going to talk about the

867
00:49:28,560 --> 00:49:32,480
same stupid things. 
People aren't using MFA or what 

868
00:49:32,480 --> 00:49:34,080
are the basics theories of the 
time. 

869
00:49:34,360 --> 00:49:36,880
How do I sell I am to my 
organization? 

870
00:49:36,880 --> 00:49:38,680
People just haven't gotten buy 
in yet. 

871
00:49:38,680 --> 00:49:42,960
Or maybe they sold it once and 
they need funding again to catch

872
00:49:42,960 --> 00:49:46,240
up because they didn't sustain 
the investment to stay current. 

873
00:49:46,720 --> 00:49:49,240
I hate to say it, but I have a 
feeling we'll be talking about 

874
00:49:49,400 --> 00:49:51,280
still talking about stuff like 
that. 

875
00:49:51,840 --> 00:49:55,240
But AI for sure, I think. 
I don't think it's going away. 

876
00:49:55,240 --> 00:49:58,320
Trying to think what else? 
Episode 500. 

877
00:49:58,320 --> 00:50:01,760
I mean, three to four years from
now, hadn't we been like three 

878
00:50:01,760 --> 00:50:04,160
to four years away from like 
blockchain identity? 

879
00:50:04,880 --> 00:50:08,000
Now you're like, is is this the 
next three to four years of sure

880
00:50:08,000 --> 00:50:10,400
it's coming along, right? 
Or the end of the password? 

881
00:50:10,400 --> 00:50:12,280
Will we still be talking about 
the death of the password at 

882
00:50:12,280 --> 00:50:13,240
that point? 
I think so. 

883
00:50:13,320 --> 00:50:14,760
Yeah. 
Yeah, I do. 

884
00:50:15,040 --> 00:50:18,800
Yeah, I, I, I, I and I don't 
mean it to be pessimistic, 

885
00:50:19,000 --> 00:50:21,160
right. 
These are these are 

886
00:50:21,160 --> 00:50:25,120
conversations that take place in
every organization is, you know,

887
00:50:25,120 --> 00:50:27,920
yeah, we continue to have to 
sell the value of identity and 

888
00:50:27,920 --> 00:50:29,800
access management. 
And how do we do that? 

889
00:50:30,440 --> 00:50:33,840
Because there's always going to 
be competition for dollars and 

890
00:50:33,840 --> 00:50:37,120
resources to get things done. 
And no organization is 

891
00:50:37,120 --> 00:50:39,360
unlimited. 
Well, maybe a couple, but there 

892
00:50:39,360 --> 00:50:42,880
are the exceptions. 
So there's always going to be 

893
00:50:42,880 --> 00:50:44,600
that conversation of, okay, 
well, what's new? 

894
00:50:44,600 --> 00:50:48,800
How are we staying current or 
ahead of the curve, right? 

895
00:50:49,160 --> 00:50:50,880
What are the new threats that 
are talking about? 

896
00:50:50,960 --> 00:50:52,800
AI, I'm sure is going to 
introduce things we haven't 

897
00:50:52,800 --> 00:50:54,320
thought about. 
I'm sure somebody's going to get

898
00:50:54,320 --> 00:50:57,120
creative and quantum is going to
become a thing we're going to be

899
00:50:57,120 --> 00:50:59,440
talking about. 
Well, how do we make sure that 

900
00:50:59,440 --> 00:51:04,280
quantum is not wrecking all of 
our our security algorithms, 

901
00:51:04,280 --> 00:51:05,080
right? 
Things like that. 

902
00:51:05,320 --> 00:51:08,480
So there will be things, but 
fundamentally, we're still going

903
00:51:08,480 --> 00:51:09,640
to be talking about the same 
thing. 

904
00:51:10,400 --> 00:51:13,200
Do the right people have the 
right access to the right thing 

905
00:51:13,200 --> 00:51:15,800
at the right time? 
And is that access appropriate? 

906
00:51:18,280 --> 00:51:20,000
There we go. 
That's good. 

907
00:51:20,240 --> 00:51:22,880
That's good. 
Hey, I just thought of something

908
00:51:22,880 --> 00:51:25,880
else. 
We never mentioned that we got 

909
00:51:25,880 --> 00:51:30,760
accepted to play a part to 
present A use case at the 

910
00:51:30,760 --> 00:51:33,680
Gartner IM Summit in December. 
Of this year. 

911
00:51:33,680 --> 00:51:36,120
It's been a couple weeks, man. 
It has been, man. 

912
00:51:36,120 --> 00:51:39,200
It's like you can barely keep up
with the good things happening. 

913
00:51:40,280 --> 00:51:45,280
But on that front, I'm working 
the angle to try to get us a 

914
00:51:45,280 --> 00:51:47,640
discount code. 
And of course, we won't have a 

915
00:51:47,640 --> 00:51:50,440
discount code unless it's the 
best one. 

916
00:51:50,720 --> 00:51:54,040
So keep your ears on the 
podcast. 

917
00:51:54,040 --> 00:51:56,920
Hopefully we'll have a discount 
code for the Gartner I Am Summit

918
00:51:57,200 --> 00:51:59,200
here coming up. 
Yeah, that's going to be 

919
00:51:59,200 --> 00:52:00,800
exciting. 
I think we had such a good time 

920
00:52:00,800 --> 00:52:05,280
at the last one doing the on 
stage sort of, I sort of us a 

921
00:52:05,280 --> 00:52:09,600
mini identity at the center with
Becky and Henrique on stage. 

922
00:52:09,600 --> 00:52:11,720
And we may try to do something 
similar to that again. 

923
00:52:11,720 --> 00:52:17,160
But yeah, it's it's an honor to 
be nominated and looking forward

924
00:52:17,160 --> 00:52:18,720
to doing whatever it is we're 
going to do there. 

925
00:52:19,240 --> 00:52:23,840
Yeah, and shout out to Becky 
because she really shepherded us

926
00:52:23,840 --> 00:52:27,760
through the process here. 
So very grateful for that. 

927
00:52:28,160 --> 00:52:30,040
Becky's good. 
I am people about that. 

928
00:52:30,360 --> 00:52:34,160
That's a good, good point. 
All right, let's see. 

929
00:52:34,600 --> 00:52:35,920
Anything else? 
I know we're gonna be at a bunch

930
00:52:35,920 --> 00:52:37,680
of conferences. 
I'll just put all of our 

931
00:52:37,920 --> 00:52:39,440
discount codes in the show 
notes. 

932
00:52:39,440 --> 00:52:42,400
It's also on our homepage at 
idcpodcast.com, so I try to keep

933
00:52:42,400 --> 00:52:43,880
that updated. 
Now, if you just Scroll down 

934
00:52:43,880 --> 00:52:46,360
just a little bit, you'll see 
the different discount codes for

935
00:52:46,760 --> 00:52:50,400
Identity Week, authenticate 
conference, the Sempress 

936
00:52:50,400 --> 00:52:54,080
conference, hip conf, basically.
And then if we end up with 

937
00:52:54,080 --> 00:52:55,560
something for Gartner, it'll be 
there too. 

938
00:52:55,560 --> 00:52:57,600
But we'll have all that in our, 
in our show notes. 

939
00:52:57,600 --> 00:53:01,200
And hopefully people come out 
and either, you know, say hello 

940
00:53:01,200 --> 00:53:02,920
or support us. 
Use the codes is the best way to

941
00:53:02,960 --> 00:53:05,280
to support show show that we 
can, you know, bring bring a 

942
00:53:05,280 --> 00:53:07,040
party to these types of things 
and have some fun at these 

943
00:53:07,040 --> 00:53:08,880
conferences. 
Heck yeah. 

944
00:53:09,200 --> 00:53:14,000
Yep, all right. 
IDC podcast.com at IDC Podcast 

945
00:53:14,000 --> 00:53:19,440
on X or whatever it's called at 
this point, idcpodcast.tv. 

946
00:53:19,680 --> 00:53:21,160
Please give us a like and 
subscribe. 

947
00:53:21,240 --> 00:53:24,240
We are trying to grow that 
Channel as much as we can. 

948
00:53:24,360 --> 00:53:27,440
And if you haven't, if you're 
listening to this while you're 

949
00:53:27,440 --> 00:53:31,200
walking around, which I know 
some people do, just just click 

950
00:53:31,200 --> 00:53:33,960
over to the YouTube real quick 
and just hit like and subscribe 

951
00:53:34,520 --> 00:53:37,400
means a lot for us. 
Let's see what else. 

952
00:53:37,640 --> 00:53:40,280
And yeah, connect with us on 
LinkedIn, you know, definitely 

953
00:53:40,280 --> 00:53:45,040
get questions like we got today 
and we'll keep bringing it and 

954
00:53:45,040 --> 00:53:46,080
hopefully you guys keep 
listening. 

955
00:53:46,120 --> 00:53:48,400
So with that, we'll leave it 
there for this week. 

956
00:53:48,600 --> 00:53:51,320
Thanks everyone for watching or 
listening and we'll talk with 

957
00:53:51,320 --> 00:53:55,600
you all in the next one. 
You've been listening to 

958
00:53:55,640 --> 00:53:59,560
Identity at the Center. 
We hope you've enjoyed the show.

959
00:53:59,760 --> 00:54:03,840
Make sure to like, rate and 
review, and we'll be back soon. 

960
00:54:04,120 --> 00:54:06,400
But in the meantime, hit the 
website at 

961
00:54:06,400 --> 00:54:12,760
identity@thecenter.com. 
See you next time on Identity at

962
00:54:12,760 --> 00:54:13,680
the Center.
