1 00:00:09,700 --> 00:00:12,500 You're listening to the identity of the sender podcast. 2 00:00:12,800 --> 00:00:15,700 This is a show that talks about identity and access management 3 00:00:15,700 --> 00:00:18,600 and making sure you know who has access to what let's get 4 00:00:18,600 --> 00:00:25,200 started. Welcome to the identity of the 5 00:00:25,200 --> 00:00:26,400 center podcast. I'm Jeff. 6 00:00:26,400 --> 00:00:29,200 And that's Jim. Hey Jim hey, Jeff, how are you? 7 00:00:29,400 --> 00:00:31,900 Oh, not so bad yourself. I'm good man. 8 00:00:31,900 --> 00:00:35,900 It's it's been an interesting couple weeks, a lot of travel. 9 00:00:36,600 --> 00:00:40,800 We made it out to San Francisco. We did yeoman's work with the 10 00:00:40,800 --> 00:00:44,800 idea to Center podcast at the octane conference had a 11 00:00:44,808 --> 00:00:46,400 fantastic time. Met. 12 00:00:46,400 --> 00:00:50,600 So many cool people reconnect with old friends and now it's 13 00:00:50,600 --> 00:00:53,800 back to normal life. Yeah, somewhat I'm literally 14 00:00:53,800 --> 00:00:56,500 just Just getting off of the plane and rolling into my home, 15 00:00:56,500 --> 00:00:59,400 studio office here, to get this recorded today. 16 00:00:59,400 --> 00:01:01,400 But yeah, definitely octane was very cool. 17 00:01:01,400 --> 00:01:04,500 My first one, definitely recommend it for folks who are 18 00:01:04,500 --> 00:01:06,400 interested in acting or maybe current customer. 19 00:01:06,400 --> 00:01:07,800 Maybe kind of want to check them out. 20 00:01:08,000 --> 00:01:11,500 Definitely give a shout-out to the active team, Stephen April 21 00:01:11,900 --> 00:01:15,900 Kenzi Joel, I'm sure there are other people that I'm gonna I 22 00:01:15,900 --> 00:01:18,400 was gonna say you just went down the danger, route of like 23 00:01:18,400 --> 00:01:20,700 thanking people. You know, you're going to leave 24 00:01:20,700 --> 00:01:23,500 somebody out who's like an important key person. 25 00:01:24,000 --> 00:01:27,100 Try to try to give credit where it's due, but yeah, if I forgot. 26 00:01:27,100 --> 00:01:31,500 Sorry, delicious you there, but yeah, it was a lot of it was a 27 00:01:31,500 --> 00:01:33,000 great time. Definitely looking forward to 28 00:01:33,000 --> 00:01:34,700 doing something like that. Again, I'm sure we were, you 29 00:01:34,700 --> 00:01:36,700 know, you and I working some things for the future, that, 30 00:01:37,000 --> 00:01:39,400 that might help with that. But, yeah, so thanks to the 31 00:01:39,400 --> 00:01:42,300 octane crew, thanks to our SM for definitely sponsoring us to 32 00:01:42,300 --> 00:01:44,800 get us out there and, you know, putting stuff in the hotel. 33 00:01:44,800 --> 00:01:46,100 So we can actually do that kind of stuff. 34 00:01:46,600 --> 00:01:48,600 My favorite part of the conference was, literally the 35 00:01:48,600 --> 00:01:52,100 last, like, five minutes of our last show where the crumble, 36 00:01:52,100 --> 00:01:53,600 like the walls are crumbling around us. 37 00:01:53,600 --> 00:01:56,300 So, Like, it was like, you know, hey, the conference is over and 38 00:01:56,300 --> 00:01:59,300 the crews just came in to start tearing out Place apart. 39 00:01:59,300 --> 00:02:02,400 And we were in this little room, and the walls are shaking. 40 00:02:02,400 --> 00:02:05,800 And, yeah. And it's like the Matrix kind of 41 00:02:05,800 --> 00:02:09,000 being deconstructed around us as were as we're finishing out. 42 00:02:09,199 --> 00:02:11,200 Yeah. Well, I guess my number one. 43 00:02:11,600 --> 00:02:14,700 Best thing about the conference was the snacks. 44 00:02:15,000 --> 00:02:16,600 They did a great job with the snacks. 45 00:02:17,000 --> 00:02:19,300 You did a fantastic job. No. 46 00:02:19,300 --> 00:02:23,300 But having the session with Eugenio Pace was kind of a 47 00:02:23,300 --> 00:02:26,500 highlight to A joking around afterwards because he was 48 00:02:26,700 --> 00:02:30,200 talking about, you know, his path into identity and access 49 00:02:30,200 --> 00:02:33,400 management. He's like I was a visual studio 50 00:02:33,400 --> 00:02:37,400 developer and very Uris that I was like yeah that's what I was 51 00:02:37,400 --> 00:02:39,300 doing around that time. Like why did I start to 52 00:02:39,300 --> 00:02:43,400 businesses sold for six billion dollars too much baseball too 53 00:02:43,400 --> 00:02:46,200 much. Yeah too many hobbies too many 54 00:02:46,200 --> 00:02:49,400 hobbies. Yeah that was very cool to talk 55 00:02:49,400 --> 00:02:53,100 with Eugenio and shiv definitely want to highlight moments but 56 00:02:53,600 --> 00:02:55,700 yeah. It'll be tough for me to forget 57 00:02:55,700 --> 00:02:59,100 just wall shaking around us as we're trying to do recording. 58 00:02:59,600 --> 00:03:00,600 We didn't have that. Probably, honey. 59 00:03:00,600 --> 00:03:03,000 Oh, that was a very fun episode so don't go check that out. 60 00:03:03,000 --> 00:03:05,400 We have a whole list. I think we did like five or six 61 00:03:05,400 --> 00:03:08,000 episodes on octane so people can check that out. 62 00:03:08,700 --> 00:03:12,100 But speaking of Founders and things like that, we have 63 00:03:12,100 --> 00:03:15,400 another founder with us today, we're going to talk through some 64 00:03:15,400 --> 00:03:17,100 of the. I am Trends to kind of keep an 65 00:03:17,100 --> 00:03:19,900 eye on, and this is coming from a CX, CEO and founder 66 00:03:19,900 --> 00:03:21,600 perspective. We've got ax, I decide. 67 00:03:21,900 --> 00:03:23,800 He's the founder and CEO of observe. 68 00:03:24,000 --> 00:03:26,700 D, welcome to the show. Actually, thank you for having 69 00:03:26,700 --> 00:03:28,200 me Jeff. Thanks so much for joining us 70 00:03:28,200 --> 00:03:29,500 for one of the things that we like to do. 71 00:03:29,500 --> 00:03:32,000 When we have someone on for the first time, is to kind of learn 72 00:03:32,000 --> 00:03:34,000 about their identity origin story. 73 00:03:34,300 --> 00:03:38,000 How do they get into? I am did, is it something that 74 00:03:38,200 --> 00:03:40,200 that you chose, or did it choose you? 75 00:03:40,700 --> 00:03:43,400 I think great questions. So you know, my association with 76 00:03:43,400 --> 00:03:47,200 identities phase goes, back to early 90s to be honest, when I 77 00:03:47,200 --> 00:03:50,100 started my career with the computer industry, right? 78 00:03:50,100 --> 00:03:53,100 So I used to work for Oracle Consulting and is a part of the 79 00:03:53,100 --> 00:03:54,500 Consulting. Innovations. 80 00:03:54,500 --> 00:03:57,700 You know, that we go and Implement lot of Oracle 81 00:03:57,800 --> 00:04:01,900 products, and is a part of that I came across what Apple's 82 00:04:01,900 --> 00:04:04,400 identity of the days in early 90s. 83 00:04:04,400 --> 00:04:07,500 And that's when I kind of started my association with it 84 00:04:07,500 --> 00:04:10,500 and kind of grew as the time passed by. 85 00:04:11,100 --> 00:04:15,000 But it said maybe 10, 20 years ago, I started my what I demand 86 00:04:15,000 --> 00:04:16,800 to know what and started my own company. 87 00:04:17,399 --> 00:04:22,200 The first company I started was managed service provider and our 88 00:04:22,200 --> 00:04:26,700 organization used to work with Is industry, various companies 89 00:04:26,700 --> 00:04:29,700 trying to help them with their meat, that audit and compliance 90 00:04:29,700 --> 00:04:32,200 perspective, right? And this is when we kind of 91 00:04:32,200 --> 00:04:36,500 threw my associates and Greg and space until about two years ago, 92 00:04:37,200 --> 00:04:40,100 I saw that the companies that we were working with really 93 00:04:40,100 --> 00:04:43,100 struggling actually from the identity and meeting that 94 00:04:43,100 --> 00:04:45,900 compliant, and only requirement in, especially from a security 95 00:04:45,900 --> 00:04:47,300 standpoint of having his security. 96 00:04:47,700 --> 00:04:50,600 And this is, when gonna we launched our platform as well, 97 00:04:51,200 --> 00:04:53,500 to help organizations to address these. 98 00:04:53,500 --> 00:04:56,300 So, it kind of grew all the time, to be honest. 99 00:04:56,400 --> 00:05:02,000 And the longer I work in this space that my association with 100 00:05:02,000 --> 00:05:04,000 identity, gets deeper, and deeper and deeper. 101 00:05:04,200 --> 00:05:06,100 Yeah, and now you're with observe ID, I guess. 102 00:05:06,100 --> 00:05:09,400 For those who aren't familiar with observe ID, I'm looking at 103 00:05:09,407 --> 00:05:12,000 the tag on the website identity security, for multi-cloud and 104 00:05:12,000 --> 00:05:15,700 hybrid environments, give us like the 30 to 60 second kind of 105 00:05:15,800 --> 00:05:17,600 elevator pitch on. What you what it is that you 106 00:05:17,600 --> 00:05:19,200 guys do and the problems you're looking to solve. 107 00:05:19,700 --> 00:05:23,300 Certainly so identity is basically a cloud new identity 108 00:05:23,300 --> 00:05:25,700 Center. A resource and tuttleman and 109 00:05:25,700 --> 00:05:29,200 access management platform right in in in a really short and 110 00:05:29,200 --> 00:05:34,300 brief worries about identity especially that focuses on 111 00:05:34,300 --> 00:05:37,300 observability and enforcement for hybrid, as well as the 112 00:05:37,300 --> 00:05:40,300 multiply our environment. So that's what exactly the 113 00:05:40,300 --> 00:05:44,500 platform does. Ox a you as a CEO you must talk 114 00:05:44,500 --> 00:05:50,000 to your peers and other organizations must talk to a lot 115 00:05:50,000 --> 00:05:56,200 of clients and potential clients and I'd like to kind of pick 116 00:05:56,200 --> 00:06:00,300 your brain around a few major trends that are happening in the 117 00:06:00,300 --> 00:06:03,500 IM space. The first is converged, I am 118 00:06:03,500 --> 00:06:06,800 which we start talking about that a few years ago when you 119 00:06:06,800 --> 00:06:12,500 started to see platforms that were doing, Multiple areas of I 120 00:06:12,500 --> 00:06:16,300 am and, you know, Jeff and I usually use the term, the 121 00:06:16,300 --> 00:06:22,900 triumvirate or the trifecta of IM Services, which is like SSO, 122 00:06:22,900 --> 00:06:28,600 IGA, and Pam. And so, you saw some players who 123 00:06:28,600 --> 00:06:31,700 came out with platforms. I do all three. 124 00:06:32,000 --> 00:06:36,600 Then you what you've also seen is some of the major players, 125 00:06:37,400 --> 00:06:42,400 you know, expanding into a second or a third tier And in 126 00:06:42,400 --> 00:06:47,800 fact, today is just looking at, you know, page from forgerock 127 00:06:47,800 --> 00:06:50,600 where it's like Cloud first identity governance. 128 00:06:50,600 --> 00:06:54,400 So, you know, we're at the octave conference last week, 129 00:06:54,400 --> 00:06:59,000 they're you know, pitching a tent in the user lifecycle 130 00:06:59,000 --> 00:07:00,900 Management in the privileged access management. 131 00:07:00,900 --> 00:07:06,000 Obviously they're they're Mainstay of courses in access 132 00:07:06,000 --> 00:07:08,300 management. Single sign-on Etc. 133 00:07:08,300 --> 00:07:12,500 But I wanted to get your thought because this seems like Like the 134 00:07:12,500 --> 00:07:16,600 tidal wave Trend. Like it's, it's the one kind of 135 00:07:16,600 --> 00:07:22,900 taking over the space and I wonder if it spells the end for 136 00:07:23,200 --> 00:07:26,800 Partnerships or some of the Partnerships that have existed 137 00:07:26,800 --> 00:07:30,400 between firms. And then I'm also interested 138 00:07:30,400 --> 00:07:34,600 like, you know, how does this affect the I am practitioner is 139 00:07:34,600 --> 00:07:38,500 a good trend. Is it does? 140 00:07:38,500 --> 00:07:43,600 This is better for You know, clients and buyers of I am 141 00:07:43,600 --> 00:07:48,300 technology or is this something that in the long run is going to 142 00:07:48,300 --> 00:07:51,900 hurt the buyer? Excellent question by Jim. 143 00:07:51,900 --> 00:07:55,700 So I personally believe that it's a really a positive trend 144 00:07:55,700 --> 00:07:59,500 and we have been talking about convergence of all these various 145 00:07:59,500 --> 00:08:03,500 products for a long time, but never actually, I have executed 146 00:08:03,500 --> 00:08:04,200 on it. Right? 147 00:08:04,900 --> 00:08:06,400 What? I normally see into the 148 00:08:06,400 --> 00:08:10,000 business, when I discussed with Potential Prospect of our 149 00:08:10,000 --> 00:08:13,600 customers, This spends millions of dollars trying to implement 150 00:08:13,600 --> 00:08:16,600 this product and they need multiple products to address 151 00:08:16,600 --> 00:08:20,900 that into an identity security posture Management in with the 152 00:08:21,100 --> 00:08:23,700 fact that the shortage of the skill. 153 00:08:23,700 --> 00:08:27,100 Labor said, in the fact that where, you know, kind of 154 00:08:27,500 --> 00:08:31,900 security is definitely concerns. But, you know, if it takes too 155 00:08:31,900 --> 00:08:35,500 long to implement or needs a specialized skill set, it 156 00:08:35,500 --> 00:08:38,299 becomes kind of a create its own problem. 157 00:08:38,400 --> 00:08:41,700 So we'll try to address some some problems, you're creating 158 00:08:41,700 --> 00:08:46,100 some additional issues along the process and so, I believe it's a 159 00:08:46,108 --> 00:08:47,700 good Trend. I think the organizations are 160 00:08:47,708 --> 00:08:51,400 looking for it. So to speak in our not one 161 00:08:51,400 --> 00:08:54,800 Devotion, to be honest, but address the problem is on hand 162 00:08:54,800 --> 00:08:57,600 as opposed to trying to walk down and implementing and 163 00:08:57,600 --> 00:09:01,600 managing these platforms and still not gaining what they're 164 00:09:01,600 --> 00:09:03,000 looking out of this product, right? 165 00:09:03,000 --> 00:09:07,200 Not only meet your clients in order to requirement but as the 166 00:09:07,200 --> 00:09:11,200 organizations are moving into the cloud identity Securities is 167 00:09:11,200 --> 00:09:15,600 taking your Forefront as well. So the integrated And in my 168 00:09:15,600 --> 00:09:20,400 opinion can address security as well and your compliance and 169 00:09:20,400 --> 00:09:23,200 auditing at once. And so, I mean it's a good Trend 170 00:09:23,200 --> 00:09:27,800 in my opinion which think about my comment or question of does 171 00:09:27,800 --> 00:09:30,700 this spell the end for Partnerships? 172 00:09:31,500 --> 00:09:37,800 I remember Wait back that sell point when they first came out 173 00:09:37,800 --> 00:09:41,900 with their their cloud system, it was Cloud, single sign-on. 174 00:09:41,900 --> 00:09:44,700 So it was kind of like competitive to OCTA. 175 00:09:45,000 --> 00:09:49,300 They wound up dropping that product because I think it 176 00:09:49,300 --> 00:09:53,900 really precluded them from partnering with vendors that are 177 00:09:53,900 --> 00:09:56,200 in this other vendors in the space. 178 00:09:56,200 --> 00:10:00,800 So I guess I'd throw it back to you like is this going to kind 179 00:10:00,800 --> 00:10:04,500 of become the trend where each Company kind of like, tries to 180 00:10:04,500 --> 00:10:07,500 solve the entire problem themselves rather than 181 00:10:07,700 --> 00:10:12,100 complimenting their Suite with with Partners. 182 00:10:12,200 --> 00:10:16,600 I simply believe, at least, in the short run, the partnership, 183 00:10:16,600 --> 00:10:20,300 your eyes kind of coming, you know, it's going to stop. 184 00:10:20,600 --> 00:10:24,200 And as all of the major organizations trying to add on 185 00:10:24,200 --> 00:10:26,300 this capability into that one product. 186 00:10:26,500 --> 00:10:31,000 And so that's certainly, my belief that at least in the near 187 00:10:31,000 --> 00:10:35,000 short-term features. That partnership process is 188 00:10:35,000 --> 00:10:38,900 certainly is going to stop and I think that's good to be honest 189 00:10:38,900 --> 00:10:43,600 for the funding organizations, in my opinion because they are 190 00:10:43,600 --> 00:10:46,600 other D because single platform rather than dealing with these 191 00:10:46,600 --> 00:10:51,600 multiple vendors and then still try to integrate them and still 192 00:10:51,600 --> 00:10:54,400 there are unable to gather what they're looking for because, you 193 00:10:54,400 --> 00:10:56,900 know, I don't meet that requirement is still have to be 194 00:10:56,900 --> 00:10:59,000 lot of customizations to those products. 195 00:10:59,400 --> 00:11:02,300 So I really believe that, yes, I sort of agree with what you're 196 00:11:02,300 --> 00:11:05,800 saying. Jim at listening near to the 197 00:11:05,900 --> 00:11:08,100 near future. I think that's definitely going 198 00:11:08,100 --> 00:11:10,100 to put be going to be put on a hole. 199 00:11:11,400 --> 00:11:17,200 You know, Jeff, I was thinking that for what you and I have 200 00:11:17,200 --> 00:11:21,500 done. Historically is advisory around 201 00:11:21,500 --> 00:11:28,000 I am or helping organizations kind of develop their roadmap. 202 00:11:28,000 --> 00:11:32,700 For their, I am program and part of that is always evaluating the 203 00:11:32,700 --> 00:11:36,200 marketplace where the technology is available and which one is 204 00:11:36,200 --> 00:11:38,500 right for us. What should we buy? 205 00:11:39,100 --> 00:11:44,300 And to me, this makes it Even harder to read the landscape, 206 00:11:44,300 --> 00:11:47,200 right? There's just if every offender 207 00:11:47,200 --> 00:11:50,300 does everything that how do we decide? 208 00:11:50,300 --> 00:11:54,500 Which one's right for us, right? Yeah, Band-Aid is a Band-Aid, 209 00:11:54,500 --> 00:11:57,200 right point. I know, it doesn't really matter 210 00:11:57,900 --> 00:11:58,900 if you know, it's a good question. 211 00:11:58,900 --> 00:12:02,500 I think we've seen this trend in the past, right? 212 00:12:02,500 --> 00:12:06,300 We saw some of those sort of the Legacy, I am players, like, IBM 213 00:12:06,300 --> 00:12:09,000 and Oracle, and others sort of build these behemoths. 214 00:12:09,000 --> 00:12:11,300 See a with another one, right? They have all these features and 215 00:12:11,300 --> 00:12:14,400 functionality to kind of make the platform and then something, 216 00:12:14,500 --> 00:12:16,200 you know, something comes along to disrupt it. 217 00:12:16,200 --> 00:12:18,800 Something like a sale point. For example, 20 years ago, 218 00:12:18,800 --> 00:12:21,700 however, long it's been right and then you have things like 219 00:12:21,700 --> 00:12:24,400 OCTA coming in And disrupting from an authentication 220 00:12:24,400 --> 00:12:27,900 standpoint at some point I think cyber-ark probably was a 221 00:12:27,908 --> 00:12:29,700 disruptor. I don't know why that might be 222 00:12:29,700 --> 00:12:33,500 kind of hard to under to grok right now, but I see this kind 223 00:12:33,500 --> 00:12:36,800 of as a cycle as people were going around and thinking about 224 00:12:36,800 --> 00:12:39,400 this and it is make it difficult when you have these large 225 00:12:39,400 --> 00:12:42,600 platform plays, I think we've been in this transition from 226 00:12:42,600 --> 00:12:45,400 on-prem to the cloud for two decades. 227 00:12:45,400 --> 00:12:48,900 Now, it seems like there's probably a third or fourth 228 00:12:48,900 --> 00:12:51,400 decade still ahead. Because there are still a lot of 229 00:12:51,400 --> 00:12:55,500 companies who are Still on-prem a gym you and I see these pretty 230 00:12:55,500 --> 00:12:57,900 much every day as we're working with with clients that still 231 00:12:57,900 --> 00:12:59,800 have a pretty heavy on-prem footprint. 232 00:12:59,900 --> 00:13:05,300 It takes a while for Enterprises to make a shift that momentous 233 00:13:05,300 --> 00:13:10,100 from an IT standpoint I'm seeing fewer of those that are 100% 234 00:13:10,100 --> 00:13:11,600 Cloud. A lot of them were in this 235 00:13:11,600 --> 00:13:14,800 hybrid scenario and it could be because they have maybe this 236 00:13:14,800 --> 00:13:18,200 Legacy application that just doesn't work in the cloud and 237 00:13:18,200 --> 00:13:21,500 it's vital to their business and their business is kind of behold 238 00:13:21,500 --> 00:13:24,700 into this one app that And of drives, you know, everything 239 00:13:24,700 --> 00:13:28,100 that they do. So I think we'll see this, you 240 00:13:28,100 --> 00:13:31,400 know, kind of continue on for probably another 10 years or so. 241 00:13:32,000 --> 00:13:33,900 Unfortunately, and then you start getting into the 242 00:13:33,900 --> 00:13:34,700 multi-class. I'm okay. 243 00:13:34,700 --> 00:13:38,800 Well, let's talk through AWS and, you know, and Azure and 244 00:13:38,800 --> 00:13:40,900 Google is sort of like the three primary players. 245 00:13:41,200 --> 00:13:43,700 I think having the capability to be able to spread across all 246 00:13:43,700 --> 00:13:47,600 three of, those is probably where things will end up. 247 00:13:47,600 --> 00:13:51,000 There will be people who want to use, you know, AWS for its 248 00:13:51,000 --> 00:13:52,800 strengths as your for its strings, Etc. 249 00:13:53,000 --> 00:13:54,700 So you start getting to this platform. 250 00:13:54,700 --> 00:13:56,100 Okay, well how are we going to do? 251 00:13:56,200 --> 00:14:00,400 I am across multi-cloud. It's probably going to be some 252 00:14:00,400 --> 00:14:04,800 sort of, you know, platform that Bridges across those and we're 253 00:14:04,800 --> 00:14:09,300 seeing sort of like this metal layer of translation taking 254 00:14:09,300 --> 00:14:10,400 place. You know, we've talked with a 255 00:14:10,408 --> 00:14:13,200 few different players in this space Ox a is one of the players 256 00:14:13,200 --> 00:14:16,500 in this space as well with observe ID to kind of help 257 00:14:16,600 --> 00:14:18,900 organizations really manage across those three different 258 00:14:18,900 --> 00:14:20,800 environments. So I don't think it's going to 259 00:14:20,808 --> 00:14:22,800 get easier. I think it'll continue to get 260 00:14:22,900 --> 00:14:27,100 Harder and more complex but there will be solutions that 261 00:14:27,100 --> 00:14:31,600 will help simplify some of that from a go-forward perspective. 262 00:14:32,400 --> 00:14:34,100 Yeah. You've really just touched on 263 00:14:34,200 --> 00:14:37,000 you know a big Trend towards wanting to get. 264 00:14:37,100 --> 00:14:41,900 I am as a service. You also see what I see with. 265 00:14:41,900 --> 00:14:46,300 A lot of clients is moving toward or having already moved 266 00:14:46,300 --> 00:14:50,200 toward an MSP mssp delivery model. 267 00:14:51,000 --> 00:14:54,300 You can see those two things converging to being. 268 00:14:54,700 --> 00:14:58,100 I just want to have identity management as a service. 269 00:14:58,100 --> 00:15:03,400 I want somebody I want some 800 number or some service now inbox 270 00:15:03,400 --> 00:15:08,100 that my folks can go to and request access and somebody else 271 00:15:08,100 --> 00:15:12,600 takes care of it all. So you know, pay by the drink 272 00:15:12,600 --> 00:15:15,600 whatever you want to call it. But this idea that, you know, I 273 00:15:15,608 --> 00:15:19,100 want to be able to bundle Services as well as bundle my I 274 00:15:19,100 --> 00:15:22,000 am Technologies. I could see that Up becoming a 275 00:15:22,008 --> 00:15:24,300 trend as well that maybe we're talking about next year. 276 00:15:25,100 --> 00:15:26,300 Yeah, I don't care how the pizza is made. 277 00:15:26,300 --> 00:15:30,700 I just want the pizza. Yeah, one thing I would like to 278 00:15:30,700 --> 00:15:33,200 add in here is, you know, we have been talking to a lot of 279 00:15:33,200 --> 00:15:37,200 mid-market companies that I did and they especially for the 280 00:15:37,200 --> 00:15:40,200 green feel like large corporations who have already 281 00:15:40,200 --> 00:15:41,600 implemented some sort of a solution. 282 00:15:41,600 --> 00:15:44,100 It's really hard for them to kind of move away from it. 283 00:15:44,900 --> 00:15:50,400 But the reality is the identity issue is across the board. 284 00:15:50,400 --> 00:15:54,000 Whether it's The Enterprise customers or mid-market as well, 285 00:15:54,000 --> 00:15:56,400 right? And, and a lot of mid-market 286 00:15:56,700 --> 00:15:58,600 companies, whether you're talking about any financial 287 00:15:58,600 --> 00:16:02,400 institute, CPA, firm, whatever, you talk, the other shine of be 288 00:16:02,400 --> 00:16:05,900 from implementing the solutions. Because of the fact that there 289 00:16:05,900 --> 00:16:10,400 is too many product, very expensive takes too long to 290 00:16:10,408 --> 00:16:13,700 implement in the return on investment is just not there for 291 00:16:13,700 --> 00:16:17,500 them, right? So this converged product or 292 00:16:17,500 --> 00:16:20,900 platform that we've been talking about is resonating. 293 00:16:21,100 --> 00:16:23,900 Well, among them. If they're going to look for 294 00:16:23,900 --> 00:16:27,200 multiple platforms, rather have a one single integrated platform 295 00:16:27,700 --> 00:16:31,700 that serves that problem. So yeah, I'm glad you brought up 296 00:16:31,700 --> 00:16:36,300 the bill Market because I think it's the segment of the market 297 00:16:36,300 --> 00:16:42,100 that it sometimes gets ignored. So many vendors are chasing 298 00:16:42,100 --> 00:16:45,000 after the big household, name logos. 299 00:16:46,700 --> 00:16:51,900 And I think, you know, it's my go-to saying With Jeff, is like, 300 00:16:51,900 --> 00:16:54,400 who needs? I am everybody needs. 301 00:16:54,400 --> 00:16:56,000 I am all the Middle Market needs. 302 00:16:56,000 --> 00:17:00,700 I am, and I think the default fallback is like, Hey, we're a 303 00:17:00,700 --> 00:17:04,500 Microsoft shop but that will only get you so far, especially 304 00:17:04,500 --> 00:17:08,800 if you've got, you know, different, our trp different CRM 305 00:17:08,800 --> 00:17:11,800 and you're integrating all these different platforms may be a 306 00:17:11,800 --> 00:17:14,200 Salesforce or something like that. 307 00:17:14,200 --> 00:17:18,700 So if you've got a heterogeneous environment, you've got more of 308 00:17:18,700 --> 00:17:26,000 a need for an And I am system that you know call it converged 309 00:17:26,000 --> 00:17:29,900 I am but can integrate with all these different vendor based 310 00:17:29,900 --> 00:17:34,200 Technologies. So let me shift to the next 311 00:17:34,200 --> 00:17:36,700 Trend. Wanted to pick your brain Iran 312 00:17:36,800 --> 00:17:39,800 because I know you guys spend a lot of time focused on this 313 00:17:39,800 --> 00:17:42,600 problem as well which is the multi-cloud. 314 00:17:42,700 --> 00:17:48,900 So it's organizations that have a presence at AWS Azure more and 315 00:17:48,900 --> 00:17:53,300 more we're seeing Google Cloud. And have to manage. 316 00:17:53,900 --> 00:18:02,900 I am for those infrastructure or platform as a service providers. 317 00:18:03,100 --> 00:18:07,600 They have to have the same level of control over identity and 318 00:18:07,600 --> 00:18:10,900 access that they have for the traditional on-premise 319 00:18:10,900 --> 00:18:12,700 environment. And what we're seeing more, and 320 00:18:12,700 --> 00:18:16,000 more in the Middle Market, is organization is leaving behind 321 00:18:16,000 --> 00:18:22,800 the, the traditional on-premise A senator and trying to get as 322 00:18:22,800 --> 00:18:26,900 much as they can, you know, all cloud and you hear about Cloud 323 00:18:26,900 --> 00:18:28,800 first. But somewhere in station, 324 00:18:28,800 --> 00:18:32,100 especially younger organizations, are really making 325 00:18:32,100 --> 00:18:35,700 this shift or have already made this shift to be fully Cloud, 326 00:18:35,900 --> 00:18:40,100 but managing I am across multiple Cloud vendors is tough, 327 00:18:40,100 --> 00:18:42,000 right? Yeah, I mean you brought a great 328 00:18:42,000 --> 00:18:44,400 question, B. A ploughed Faust is definitely a 329 00:18:44,400 --> 00:18:46,700 valid strategy, right? I mean, that's what I 330 00:18:46,708 --> 00:18:49,600 reorganisations is. Kind of adopted nowadays but the 331 00:18:49,600 --> 00:18:53,100 cloud forest. Approach is will not lead into 332 00:18:53,100 --> 00:18:58,400 uniform environment, especially from the identity active and the 333 00:18:58,400 --> 00:19:01,200 on-premises environment. As we know, primarily you got 334 00:19:01,200 --> 00:19:04,600 static for the most part. He wants you to point your data 335 00:19:04,600 --> 00:19:06,300 centers. There's very little change 336 00:19:06,300 --> 00:19:08,800 that's happening. Other than creating users and/or 337 00:19:08,800 --> 00:19:11,400 in the users. And so the traditional 338 00:19:11,400 --> 00:19:14,100 platforms, I am platforms are working just fine. 339 00:19:14,700 --> 00:19:18,300 You would go and visit a lie. Audit your environment on a 340 00:19:18,300 --> 00:19:20,500 monthly or quarterly, your business and you'll approve them 341 00:19:20,500 --> 00:19:23,900 and you're done for the most part because it kind of secure 342 00:19:23,900 --> 00:19:27,200 to multiple different ways, whether it's eating into, you 343 00:19:27,208 --> 00:19:30,000 know, Iceland get network or sitting into your own data 344 00:19:30,000 --> 00:19:34,200 center, there are multiple ways to secure, but as everybody is 345 00:19:34,900 --> 00:19:39,300 adopting, This Cloud was strategy, that's changing 346 00:19:39,800 --> 00:19:44,900 because now, you are out in the open world where your resources 347 00:19:44,900 --> 00:19:48,500 are much more dynamic. I would add the resource sheet 348 00:19:48,500 --> 00:19:51,900 model resource like constantly ongoing basis, and it's becoming 349 00:19:51,900 --> 00:19:57,000 a need in today's environment where you are constantly kind of 350 00:19:57,000 --> 00:20:00,700 monitoring as well as discovering this, entitlement 351 00:20:01,000 --> 00:20:04,000 along with your accounts and optimizing them. 352 00:20:04,300 --> 00:20:06,900 And this is where the holes Cloud infrastructure and our 353 00:20:06,900 --> 00:20:10,400 management sort of born. Yeah. 354 00:20:10,400 --> 00:20:17,600 So I feel like the challenges for the I am practitioner well, 355 00:20:18,000 --> 00:20:22,800 you know, the challenge, but the desire is, I can manage. 356 00:20:22,800 --> 00:20:27,800 I am my own Prem Network, just fine, I've got my Ig a system. 357 00:20:27,800 --> 00:20:32,800 I've got my my IDP I've got my privileged access management, 358 00:20:32,800 --> 00:20:35,600 tools. Why can't I just use those for 359 00:20:35,600 --> 00:20:38,400 the cloud or how, how far can they get me? 360 00:20:38,400 --> 00:20:42,000 And then, what do I need to go above and beyond that? 361 00:20:42,500 --> 00:20:45,000 Yeah, I mean, so, I mean, you didn't get made question night, 362 00:20:45,200 --> 00:20:47,600 Right. So, the problem with the 363 00:20:47,600 --> 00:20:51,100 existing platforms and - cause they're not dynamic in the 364 00:20:51,100 --> 00:20:54,400 nature itself, right? So, that more of, if you 365 00:20:54,400 --> 00:20:57,300 remember the old days where we would configure and then done 366 00:20:58,000 --> 00:21:02,000 aggregations on a nightly basis or once a week benefiting, well, 367 00:21:02,000 --> 00:21:05,100 that scenario doesn't apply anymore in its place wall 368 00:21:05,100 --> 00:21:09,600 because the infrastructure is much more agile and much more 369 00:21:09,600 --> 00:21:13,300 Dynamic. And then on top of it, that 370 00:21:13,400 --> 00:21:17,800 infrastructure is a bore Adding it all different layer on how 371 00:21:17,800 --> 00:21:20,300 these resources are being accessed constantly. 372 00:21:21,300 --> 00:21:25,000 And the third layer is the identity, access management that 373 00:21:25,000 --> 00:21:27,800 multi clouds are providing the all have their own model. 374 00:21:27,900 --> 00:21:31,100 So there's no a new uniform model across the board. 375 00:21:31,100 --> 00:21:34,100 So if you have a multi Cloud, you don't know if we are 376 00:21:34,100 --> 00:21:37,400 following which model you're falling and this is we're adding 377 00:21:37,400 --> 00:21:40,700 see, I am adds a lot of value where you can bring a lot of 378 00:21:40,700 --> 00:21:44,800 uniformity across, right? And could you explain to us 379 00:21:45,100 --> 00:21:48,800 Explain the audience. Just what see I am. 380 00:21:49,100 --> 00:21:51,800 I always call that Keem. But could you give us an 381 00:21:51,800 --> 00:21:54,800 overview of Hakeem is? Yeah. 382 00:21:54,800 --> 00:21:56,500 Kim. Yeah. 383 00:21:56,500 --> 00:21:58,200 There are multiple ways to pronounce. 384 00:21:58,200 --> 00:22:00,700 Some people call it C. I am Some Coal seam. 385 00:22:00,700 --> 00:22:04,300 Some call came of course, but I've heard Kim a lot lately, to 386 00:22:04,300 --> 00:22:05,700 be honest. So I think looks like 387 00:22:05,700 --> 00:22:08,800 everybody's kind of concentrating when Kim which 388 00:22:08,800 --> 00:22:13,100 seems to be the right word and avoid confusion with Siem as the 389 00:22:13,100 --> 00:22:17,500 same time. So, Again Cloud Kim is nothing 390 00:22:17,500 --> 00:22:21,400 but you know as I indicated before, it's more of a cloud 391 00:22:22,000 --> 00:22:27,400 native technology focusing on more of the cloud infrastructure 392 00:22:27,400 --> 00:22:31,000 environment. It's includes the optimizations. 393 00:22:31,200 --> 00:22:34,900 Entitlement optimizations in the cloud continues resources as 394 00:22:34,900 --> 00:22:40,900 well as entitlement Discovery along with the visualisations in 395 00:22:40,900 --> 00:22:44,700 the all time which is what kind of you know, compromises. 396 00:22:44,700 --> 00:22:49,000 The See I am one, right? And so in terms of what it 397 00:22:49,000 --> 00:22:52,400 stands for is cloud infrastructure, entitlement 398 00:22:52,400 --> 00:22:55,000 management. Sorry I am right? 399 00:22:55,900 --> 00:23:00,400 So, yeah, I definitely feel like that's a big piece of the 400 00:23:00,400 --> 00:23:02,500 puzzle. Jeff. 401 00:23:02,500 --> 00:23:06,100 Are you having any thoughts here in terms of this Cloud 402 00:23:06,100 --> 00:23:09,600 management challenge? Well, before I even get the 403 00:23:09,600 --> 00:23:11,600 cloud managed, I'm thinking with their needs to be like some sort 404 00:23:11,600 --> 00:23:14,400 of like dictionary or book, or something, it's in to try and 405 00:23:14,400 --> 00:23:16,500 keep up with. All of the different acronyms we 406 00:23:16,500 --> 00:23:20,200 have in this space scheme, cam. What if your name is Kim, you 407 00:23:20,200 --> 00:23:23,800 know, do we have to come on things him Commander? 408 00:23:23,800 --> 00:23:26,900 Remember, her can command. Oh no, it's just a cartoon or 409 00:23:26,900 --> 00:23:30,200 something. No, no, she had a like, an IT 410 00:23:30,500 --> 00:23:35,100 radio show, that was popular through the 90s and early 2000s. 411 00:23:35,200 --> 00:23:36,400 Oh, I don't know. You're a really old. 412 00:23:36,400 --> 00:23:41,400 So I had a have no idea what that is, multi-cloud. 413 00:23:41,700 --> 00:23:45,400 You know, I think it's It's not going away. 414 00:23:45,400 --> 00:23:48,200 Obviously, I think the strategy that I see with a lot of 415 00:23:48,200 --> 00:23:51,500 companies falling, as they would like to be on one Cloud for the 416 00:23:51,700 --> 00:23:54,300 sheer cost savings and simplicity of managing it. 417 00:23:54,800 --> 00:23:57,700 But there is always this wrinkle that comes through. 418 00:23:57,700 --> 00:24:00,700 And, you know, hey, we are, you know, Microsoft shops, of 419 00:24:00,700 --> 00:24:02,900 course, we're using Azure. And then you start talking to 420 00:24:02,908 --> 00:24:06,600 the business is, oh yeah, we use AWS over here or you see gcp, 421 00:24:06,800 --> 00:24:07,900 you know, over here for something else. 422 00:24:07,900 --> 00:24:10,800 I think it is important because what happens is, if you don't 423 00:24:10,800 --> 00:24:13,400 know about it, you've lost it to the visibility of it, which 424 00:24:13,400 --> 00:24:15,400 means you're going to vary. Difficult time, try to protect 425 00:24:15,400 --> 00:24:17,200 it. The challenge becomes as that. 426 00:24:17,200 --> 00:24:20,000 All three of these vendors have different ways of managing 427 00:24:20,000 --> 00:24:23,400 identity in the cloud. There is no standard for this is 428 00:24:23,400 --> 00:24:26,700 how we're going to set up an account across the different 429 00:24:26,700 --> 00:24:28,400 Nao. Different Cloud providers. 430 00:24:28,400 --> 00:24:31,500 So you have to have not only the knowledge but the expertise to 431 00:24:31,500 --> 00:24:35,600 be able to manage all three of those things and you know at 432 00:24:35,600 --> 00:24:40,300 least right now identity as an industry in a field is hot, it 433 00:24:40,300 --> 00:24:42,500 is difficult to find people who have the in-depth knowledge 434 00:24:42,500 --> 00:24:45,700 across all three. So Being able to effectively 435 00:24:45,700 --> 00:24:49,100 track what is going on within those environments when I'd any 436 00:24:49,100 --> 00:24:53,300 perspective and then have a necessary, you know, skills 437 00:24:53,300 --> 00:24:57,700 Insight know how business process to be able to manage 438 00:24:57,700 --> 00:25:00,700 across those those different environments is going to be key, 439 00:25:00,700 --> 00:25:03,800 because people are not saying, hey, let's, let's not move to 440 00:25:03,800 --> 00:25:05,800 the cloud. Everyone is going to the cloud 441 00:25:05,800 --> 00:25:08,200 how quickly they do it is. The question it is not. 442 00:25:08,200 --> 00:25:10,700 Oh, yeah, we're going to go back to on-prem because it was 443 00:25:10,700 --> 00:25:12,900 better. Nobody is doing that. 444 00:25:12,900 --> 00:25:15,800 So, this is, if your If you're already struggling with it, 445 00:25:15,800 --> 00:25:17,800 right? You got to get your hands around 446 00:25:17,800 --> 00:25:19,700 it. If you're planning on going to 447 00:25:19,700 --> 00:25:22,500 it, you should be planning on. How are we going to manage the 448 00:25:22,500 --> 00:25:24,400 identities within each of those clouds as well? 449 00:25:26,000 --> 00:25:31,200 I feel like Akshay was alluding to something that is not enough. 450 00:25:31,500 --> 00:25:36,400 I don't think it's necessarily A multi-cloud or even a cloud 451 00:25:36,400 --> 00:25:40,200 problem, it just happened to these things kind of came up 452 00:25:40,200 --> 00:25:44,200 around the same time that public clouds became available. 453 00:25:44,800 --> 00:25:48,600 So it's containerization in other words, just breaking the 454 00:25:48,600 --> 00:25:53,600 model that you know you have to have a server to run software or 455 00:25:53,600 --> 00:25:56,600 even a VM to run software is like now you're just running 456 00:25:56,600 --> 00:26:00,500 containers and then devops so you can do all these things. 457 00:26:00,500 --> 00:26:05,300 If you have your own data center that you run yourself or a 458 00:26:05,308 --> 00:26:12,100 private Cloud, but I think we're has a shins are saying hey you 459 00:26:12,100 --> 00:26:17,100 know when we move to AWS We're going to do devops or it's a, 460 00:26:17,500 --> 00:26:20,700 it's an application or some initiative of the organization 461 00:26:20,700 --> 00:26:22,900 is taking. We're going to build some new 462 00:26:23,100 --> 00:26:27,100 platform or application. We're going to do it if us or do 463 00:26:27,100 --> 00:26:29,800 it right, this time. And then so they go and they 464 00:26:29,800 --> 00:26:35,700 build this great. I Tianjin and they try to not 465 00:26:35,700 --> 00:26:38,200 get the security people involved because they're just going to 466 00:26:38,200 --> 00:26:40,900 slow it down. Then the security people are 467 00:26:41,100 --> 00:26:43,900 like hey this thing secure, right? 468 00:26:43,900 --> 00:26:46,300 Like I better check. Make sure it's secure. 469 00:26:46,800 --> 00:26:49,400 Oh my goodness. Like I don't even know what's 470 00:26:49,400 --> 00:26:52,300 going on here. So I think it's kind of like an 471 00:26:52,300 --> 00:26:55,700 education. Is that the dev world? 472 00:26:55,700 --> 00:26:59,900 The infrastructure world is changing so rapidly. 473 00:27:00,200 --> 00:27:04,400 And you know, what we've been doing in our own data centers 474 00:27:04,400 --> 00:27:08,200 for 20 years, really hasn't changed all that much we went 475 00:27:08,200 --> 00:27:11,600 from servers to VMS well now that we're going to Containers 476 00:27:11,600 --> 00:27:14,600 this like a whole new ballgame Ox I know you wanted you to 477 00:27:14,600 --> 00:27:16,300 chime in there. What do you got to say about 478 00:27:16,300 --> 00:27:17,200 this? Yeah. 479 00:27:17,200 --> 00:27:19,700 What I was going to say is you're absolutely right idea. 480 00:27:19,700 --> 00:27:23,200 Might so what have we noticed in the industries? 481 00:27:23,200 --> 00:27:26,600 Lot of time, the companies who go through this group lines and 482 00:27:26,600 --> 00:27:29,500 other requirements. They definitely have hybrid 483 00:27:29,500 --> 00:27:32,100 environments, but as soon as they start talking about the 484 00:27:32,100 --> 00:27:34,200 cloud, they all have multi-cloud. 485 00:27:34,200 --> 00:27:37,300 They are definitely more than one Cloud, but when the auditing 486 00:27:37,300 --> 00:27:40,700 complaint comes, they are lost. They don't know how to respond 487 00:27:40,700 --> 00:27:42,800 to them. And so, for a long time, they're 488 00:27:42,800 --> 00:27:45,300 just ignoring I've seen. Simply ignore him. 489 00:27:45,900 --> 00:27:49,000 They try not to bring that up unless it becomes an issue. 490 00:27:49,600 --> 00:27:53,300 And so I think the Security Professionals are still catching 491 00:27:53,300 --> 00:27:56,400 up and still realising that this Cloud identity securing. 492 00:27:56,400 --> 00:28:04,100 The cloud is is a real problem in education is definitely is 493 00:28:04,100 --> 00:28:07,500 required and especially in multi-cloud. 494 00:28:07,500 --> 00:28:12,000 And, you know, getting these containerize or AKs or reduce 495 00:28:12,000 --> 00:28:16,300 functions that we, we know. That nowadays people that was 496 00:28:16,300 --> 00:28:19,800 using it along with the infrastructure is a core, all 497 00:28:19,800 --> 00:28:23,600 that collectively make it so complicated that security 498 00:28:23,600 --> 00:28:27,000 professional does not want to actively address these issues 499 00:28:27,400 --> 00:28:31,000 because they don't know how to. So education is definitely 500 00:28:31,000 --> 00:28:33,300 warranted. So the third area that I wanted 501 00:28:33,300 --> 00:28:38,400 to bring you back to it kind of feels like it was a trend that's 502 00:28:38,400 --> 00:28:42,500 kind of losing steam. I want to get your opinion on 503 00:28:42,500 --> 00:28:46,800 those user. Behavior analytics or user and 504 00:28:46,800 --> 00:28:51,100 entity Behavior analytic. So it's like exit beam was like 505 00:28:51,100 --> 00:28:55,500 the company nobody could stop talking about a couple of years 506 00:28:55,500 --> 00:28:57,500 ago. I was really jazzed on it 507 00:28:57,500 --> 00:29:02,700 because the vision of being able to understand what is normal 508 00:29:02,700 --> 00:29:04,600 behavior versus what is anomalous? 509 00:29:04,600 --> 00:29:09,900 Behaviour to me, sounds like exactly what is needed to stop 510 00:29:09,900 --> 00:29:14,400 an attack, while it's happening. But I think a lot of Of 511 00:29:14,400 --> 00:29:18,900 organizations found it's like you know the Visions, great 512 00:29:19,500 --> 00:29:21,800 getting it, putting it into practice. 513 00:29:22,200 --> 00:29:24,100 It's probably a little more difficult but I wanted to throw 514 00:29:24,100 --> 00:29:27,400 it to you. What are your thoughts on user 515 00:29:27,400 --> 00:29:30,700 Behavior analytics? Absolutely, so I personally 516 00:29:30,700 --> 00:29:35,000 believe that user Behavior art is very important in being 517 00:29:35,000 --> 00:29:37,300 proactive to address these issues, right? 518 00:29:37,500 --> 00:29:39,900 So there's always a debate versus reactive versus 519 00:29:39,900 --> 00:29:41,600 proactive. I mean, there are a lot of 520 00:29:41,600 --> 00:29:45,200 platforms and tools out there that you can be Reacted to the 521 00:29:45,200 --> 00:29:47,700 you can collect the law, then you can analyze and then you can 522 00:29:47,700 --> 00:29:51,200 respond to it. But in order to stop this cyber 523 00:29:51,200 --> 00:29:52,800 attacks, you have to be proactive. 524 00:29:53,000 --> 00:29:56,200 And how do you, how do you stay Proactive or do you find 525 00:29:56,200 --> 00:30:00,200 anomalies right unless and unless you do some sort of the 526 00:30:00,200 --> 00:30:03,700 user Behavior Analysis or some predictive analysis with RTI a 527 00:30:03,700 --> 00:30:07,100 man or whatever that may be? There's no other way to predict 528 00:30:07,100 --> 00:30:10,200 at the moment. I'm sure lot more research and 529 00:30:10,200 --> 00:30:13,900 development needs to be done, but I believe it adds a very 530 00:30:13,900 --> 00:30:16,800 important. Current components to reduce or 531 00:30:16,800 --> 00:30:19,500 mitigate the cybersecurity research, especially identity 532 00:30:19,500 --> 00:30:23,000 with it cybersecurity is. So, I believe it's here to stay. 533 00:30:24,300 --> 00:30:25,800 Is there more work needs to be done? 534 00:30:25,800 --> 00:30:28,500 I'm sure there's more work needs to be done in in order to make 535 00:30:28,500 --> 00:30:34,700 it more usable and really useful in the real world but it's 536 00:30:34,700 --> 00:30:37,700 definitely important aspect of what we do to address. 537 00:30:38,100 --> 00:30:40,500 How do you see the market addressing it in the future? 538 00:30:40,500 --> 00:30:47,400 Is it a feature of Products, networking products, or do you 539 00:30:47,400 --> 00:30:51,300 feel like this is core? I am functionality becomes the 540 00:30:51,300 --> 00:30:54,900 best of breed you know, product approach. 541 00:30:56,700 --> 00:30:59,600 It's definitely a feature set and I must tell you that we 542 00:30:59,600 --> 00:31:02,100 offer that feature in observer, the as well. 543 00:31:02,100 --> 00:31:05,400 We have essentially calling access detections and based on 544 00:31:05,400 --> 00:31:07,500 various anomalies and user behaviors. 545 00:31:07,500 --> 00:31:09,500 We haven't actually taken automated action. 546 00:31:09,500 --> 00:31:14,900 So it's certainly a future within our platform and I see in 547 00:31:14,900 --> 00:31:18,400 a lot more platforms. Offering that, another thing I 548 00:31:18,400 --> 00:31:22,400 must point out Jim is, every time we speak, we talk to 549 00:31:22,700 --> 00:31:26,000 prospect. They're all Are like really 550 00:31:26,000 --> 00:31:27,900 interested. How does your Max's Behavior 551 00:31:27,900 --> 00:31:29,400 work? Or how does the user behavior 552 00:31:29,400 --> 00:31:31,500 analysis work? And they're like intriguing, 553 00:31:31,500 --> 00:31:36,000 they want to know more about it. So we certainly see an interest 554 00:31:36,100 --> 00:31:38,800 in that film starred. Yeah. 555 00:31:38,800 --> 00:31:45,000 I mean, it seems to me like the vision spot on its who's going 556 00:31:45,000 --> 00:31:49,200 to be able to execute and make it into something that just 557 00:31:49,200 --> 00:31:54,300 works. So, oxy, been super generous 558 00:31:54,300 --> 00:31:58,400 with your time, it's been Really fun conversation you and I had a 559 00:31:58,400 --> 00:32:01,800 chance to connect earlier in the week and, you know, kind of prep 560 00:32:01,800 --> 00:32:05,000 work preparing for the show and everything and we started 561 00:32:05,000 --> 00:32:08,000 talking about all the travel that I've been doing. 562 00:32:08,200 --> 00:32:10,900 I'm not sure how much trouble you've been doing lately, but 563 00:32:12,300 --> 00:32:15,300 you did mention that you, you really enjoy traveling. 564 00:32:15,300 --> 00:32:19,500 So I, you know, it's our tradition around here to end on 565 00:32:19,500 --> 00:32:22,100 the lighter. Know we spent the last half hour 566 00:32:22,100 --> 00:32:25,100 talking about all these heavy. I am topics. 567 00:32:25,300 --> 00:32:27,600 So let's talk about travel for a minute. 568 00:32:27,800 --> 00:32:33,100 What is your favorite or best travel experience and, and what 569 00:32:33,100 --> 00:32:36,800 I'm looking for here is something that the listeners 570 00:32:36,800 --> 00:32:40,000 might say, hmm. I think I'd like to do that as 571 00:32:40,000 --> 00:32:42,300 well. Yeah, great, they topic gym. 572 00:32:42,300 --> 00:32:46,300 So I must tell you that I'm a traveling freak, along with my 573 00:32:46,300 --> 00:32:49,800 family. I am been to, I would say at 574 00:32:49,800 --> 00:32:54,100 least 20, plus country myself and my family. 575 00:32:54,100 --> 00:32:55,800 Pretty much more or less. Similar. 576 00:32:55,900 --> 00:33:00,600 We try to go to visit at least one new country, almost every 577 00:33:00,600 --> 00:33:04,600 year, maybe even more than one. Once it's, in fact, in my best 578 00:33:04,600 --> 00:33:09,200 experience, I would say, is going to Iceland in the winter 579 00:33:09,800 --> 00:33:13,300 watching Northern Lights. I think that experience was 580 00:33:13,300 --> 00:33:17,200 phenomenal. I learned about Northern Light 581 00:33:17,200 --> 00:33:20,600 since I was a kid, all right? And I was fascinated since then, 582 00:33:20,800 --> 00:33:22,800 I'm sure everybody is for the most part. 583 00:33:22,800 --> 00:33:26,800 Who knows of, not really light. And so, we had an opportunity to 584 00:33:26,808 --> 00:33:28,800 go to Alaska. As you know, that you can watch 585 00:33:28,800 --> 00:33:30,800 Northern Lights from lot of different locations around the 586 00:33:30,800 --> 00:33:34,700 world rental asked about far, I would say, maybe five six years 587 00:33:34,700 --> 00:33:37,700 ago, we're cheersing in the couldn't really see the normal 588 00:33:37,700 --> 00:33:39,800 light. And so I had another opportunity 589 00:33:39,800 --> 00:33:43,600 to go to Iceland two years ago in the middle of the night. 590 00:33:44,100 --> 00:33:48,600 Clear sky clears. Pure Sky were watching him like 591 00:33:48,600 --> 00:33:49,600 in. We would wake up in the middle 592 00:33:49,600 --> 00:33:54,300 of the night drive all the way into the national park and sit 593 00:33:54,300 --> 00:33:56,400 there in the open in the freezing cold. 594 00:33:56,400 --> 00:34:00,200 Watch the Western World alight but it was so real. 595 00:34:00,900 --> 00:34:04,500 I mean it was just a fascinating experience watching this 596 00:34:04,500 --> 00:34:08,199 colorful light. I would say that everyone you 597 00:34:08,199 --> 00:34:12,199 know for working at Ford or has a time to go should have that on 598 00:34:12,199 --> 00:34:15,600 their bucket list to be honest. So Iceland or the Northern 599 00:34:15,600 --> 00:34:17,500 Lights That's right. Yeah. 600 00:34:17,500 --> 00:34:22,000 So I think Iceland is always been one that I want to do as 601 00:34:22,000 --> 00:34:27,500 well. They've got the geothermal pulls 602 00:34:27,500 --> 00:34:29,800 their right so you can go. Yes, they do. 603 00:34:29,800 --> 00:34:36,000 Swim in hot water and it's completely I guess invented from 604 00:34:36,000 --> 00:34:40,800 the core of the Earth. Yeah, so we would go in the 605 00:34:40,800 --> 00:34:42,699 middle of the night to watch the Northern Lights. 606 00:34:42,699 --> 00:34:45,600 Once we see the normal line to be go and jump in that this 607 00:34:45,600 --> 00:34:48,900 geothermal pool in the middle of the night at Tyrion 3:00 in the 608 00:34:48,900 --> 00:34:51,400 morning. So it was a fantastic 609 00:34:51,400 --> 00:34:54,000 experience. That sounds awesome. 610 00:34:54,199 --> 00:34:55,699 Hey Jeff, how about you? You've had? 611 00:34:55,699 --> 00:34:56,199 Yeah. Yeah. 612 00:34:56,199 --> 00:34:58,400 I've had some pretty good travel experiences. 613 00:34:59,000 --> 00:35:00,200 Yeah. I've been pretty fortunate, you 614 00:35:00,200 --> 00:35:02,900 know, before I get to my night was just kind of pondering here. 615 00:35:03,400 --> 00:35:06,800 I think more people should travel and I wonder if it's eat 616 00:35:06,800 --> 00:35:08,200 and especially visiting other countries. 617 00:35:08,300 --> 00:35:11,900 Trees. Is it easier for the Eastern 618 00:35:11,900 --> 00:35:15,100 Hemisphere to visit other countries because there are just 619 00:35:15,100 --> 00:35:18,700 so many more that are connected to each other versus, you know, 620 00:35:18,700 --> 00:35:20,900 on the US side, maybe the Western Hemisphere where you 621 00:35:20,908 --> 00:35:24,400 basically got two, oceans that basic kind of separate you other 622 00:35:24,400 --> 00:35:28,100 than going, you know, North or South either to Canada or down 623 00:35:28,100 --> 00:35:30,000 to South America stuff like that. 624 00:35:30,200 --> 00:35:32,000 It's kind of got me thinking here is like, okay, well, I wish 625 00:35:32,000 --> 00:35:34,900 more people would travel but it's expensive to go across, you 626 00:35:34,900 --> 00:35:38,300 know, a big ocean, especially you know, flights these days. 627 00:35:38,800 --> 00:35:42,300 So just food Just no need to like bring it out as like I was 628 00:35:42,300 --> 00:35:45,600 kind of kidding my mind. My actually, my best travel 629 00:35:45,600 --> 00:35:50,600 experience is probably I got to actually Paris, I went with my 630 00:35:50,600 --> 00:35:57,800 wife to Paris for our 10-year anniversary a while back and we 631 00:35:57,800 --> 00:36:01,100 stayed near the Louvre and had like, basically kind of like 632 00:36:01,100 --> 00:36:05,600 this to like, two-bedroom apartment, basically the 633 00:36:05,600 --> 00:36:06,800 kitchen. So we kind of lived, like, 634 00:36:06,800 --> 00:36:09,500 parisians for basically, two weeks, you know? 635 00:36:09,600 --> 00:36:12,200 Got to go down on the street, get fresh bread. 636 00:36:12,900 --> 00:36:16,200 I you made liberal use of Google Translate to get things done. 637 00:36:16,500 --> 00:36:19,200 You got to see all the stuff that is in Paris. 638 00:36:19,500 --> 00:36:22,500 It was just a fantastic experience, I would go back in a 639 00:36:22,500 --> 00:36:25,800 heartbeat. The other one is a visit 640 00:36:25,800 --> 00:36:28,500 actually made it. Should I India? 641 00:36:28,800 --> 00:36:34,000 Well, actually ten years ago roughly, so kind of my first 642 00:36:34,000 --> 00:36:36,900 international travel and going to, you know, completely 643 00:36:36,900 --> 00:36:39,500 opposite side of the world, nineteen and a half hour. 644 00:36:39,700 --> 00:36:45,400 The flight getting off at the wedding in Chennai and then, you 645 00:36:45,400 --> 00:36:47,900 know, walking out. And just seeing this sea of 646 00:36:47,900 --> 00:36:50,600 humanity of just waiting for Pete, you know, people waiting 647 00:36:50,600 --> 00:36:54,000 to pick up at the airport. So and we had really great hosts 648 00:36:54,000 --> 00:36:57,800 and able to kind of help me make sure that I didn't do anything 649 00:36:57,800 --> 00:37:00,300 too stupid. And keep me, Keep Me honest with 650 00:37:00,300 --> 00:37:01,900 things. So I think those are my two 651 00:37:01,900 --> 00:37:05,300 favorite things but I would definitely, you know, a coax a 652 00:37:05,308 --> 00:37:08,800 here is get out there and see the world especially visit other 653 00:37:08,800 --> 00:37:11,500 countries you know that Think that is a big eye-opener for a 654 00:37:11,508 --> 00:37:13,900 lot of people kind of realize that, you know, your ranch 655 00:37:13,900 --> 00:37:15,800 dressing isn't the most important thing in the world. 656 00:37:17,000 --> 00:37:20,200 Jim, what about yourself? Well, I've got a your comment 657 00:37:20,200 --> 00:37:23,400 about travel and that you wish more people could do it. 658 00:37:23,400 --> 00:37:30,100 Because one thing I realize, so, I travel to Western Europe and 659 00:37:30,100 --> 00:37:35,600 my 20s or early 30s. And one thing I realized was 660 00:37:35,600 --> 00:37:39,100 like, this is the first time I've gone somewhere, and Ben, 661 00:37:40,400 --> 00:37:45,100 The quote-unquote Foreigner, you know like I was The Outsider 662 00:37:45,100 --> 00:37:50,400 right and it was all the people who made me feel welcome as like 663 00:37:50,700 --> 00:37:52,800 this is this is the way it should be. 664 00:37:52,800 --> 00:37:55,900 And you don't realize that when you've never been in that 665 00:37:55,900 --> 00:37:59,600 position, there's not no learning like actually doing. 666 00:37:59,600 --> 00:38:03,100 And when you're in that position then people go and extend. 667 00:38:03,100 --> 00:38:05,500 The Olive Branch to you and make you feel welcome. 668 00:38:05,800 --> 00:38:08,300 You just have much more want to do that yourself. 669 00:38:08,700 --> 00:38:11,900 So I could Pick some cool experience like that, but I'm 670 00:38:11,900 --> 00:38:15,500 going to actually pick a United States location myself. 671 00:38:15,700 --> 00:38:19,800 But it is the what I think is one of the two coolest dates. 672 00:38:19,800 --> 00:38:22,400 So you have Alaska, which had never been to the one. 673 00:38:22,400 --> 00:38:26,600 I was going to choose as Hawaii. I've been to Maui Hawaii and to 674 00:38:26,600 --> 00:38:28,600 me that's like that's where it's at. 675 00:38:28,600 --> 00:38:32,300 And I say that the at the Ritz-Carlton so that made it 676 00:38:32,300 --> 00:38:35,700 even 100 times better. I mean they know customer 677 00:38:35,700 --> 00:38:41,300 service like nowhere else I'd be that is The best hotel I've ever 678 00:38:41,300 --> 00:38:44,300 been to in my entire life. Their customer service was 679 00:38:44,600 --> 00:38:47,400 fantastic. It's interesting that you're 680 00:38:47,500 --> 00:38:49,700 talking about a hotel and mention their customer service. 681 00:38:49,700 --> 00:38:53,300 Not like the rooms or the bad, or the food, and it sounds like 682 00:38:53,300 --> 00:38:55,500 a real 1% problem here is what I'm hearing Jim. 683 00:38:55,900 --> 00:39:00,900 So do like, we brought a bottle of champagne down to the pool as 684 00:39:00,900 --> 00:39:04,000 a glass bottle of champagne and rather than somebody coming down 685 00:39:04,000 --> 00:39:06,300 to say, you're not allowed to have class at the pool. 686 00:39:06,600 --> 00:39:10,800 They brought a plastic carafe and said Would it be okay if we 687 00:39:10,800 --> 00:39:12,700 put your champagne in this graph? 688 00:39:12,700 --> 00:39:17,100 So rather than reprimand, I mean, that's a total mindset. 689 00:39:17,500 --> 00:39:20,900 Like, you know, you'd expect to be reprimanded. 690 00:39:21,400 --> 00:39:22,600 Yeah. Treat everybody. 691 00:39:22,600 --> 00:39:25,200 Like the the Toddlers and their champagne. 692 00:39:25,700 --> 00:39:27,000 You can't have Glass by the pool. 693 00:39:27,000 --> 00:39:31,200 Let's put that into a plastic sippy cup for you because hey 694 00:39:31,200 --> 00:39:34,100 we're all happy because it wasn't like, take your darn 695 00:39:34,100 --> 00:39:36,300 glass and get out of our pool, right? 696 00:39:36,300 --> 00:39:37,800 Exactly. Are you just or you pull the 697 00:39:37,800 --> 00:39:39,600 power moving? You just you know, I open the 698 00:39:39,600 --> 00:39:41,500 bottom, you chug it right there. The entire thing in front of 699 00:39:41,500 --> 00:39:45,100 them, socks. A, I am totally, I, you know, 700 00:39:45,100 --> 00:39:47,100 I'm sold on the whole Northern White's things and there's a 701 00:39:47,107 --> 00:39:48,600 bucket list trip for me, for sure. 702 00:39:48,700 --> 00:39:53,700 I would love to go to Iceland Sweden, sort of Denmark, Norway, 703 00:39:53,700 --> 00:39:56,100 that, that whole area and be able to try and take it in. 704 00:39:56,100 --> 00:39:59,300 So, I am very jealous of the story that you just told about 705 00:39:59,300 --> 00:40:01,200 the lights. I mean, as that is badass. 706 00:40:02,700 --> 00:40:05,400 Yeah, yeah, absolutely. All right, why don't we go ahead 707 00:40:05,400 --> 00:40:08,800 and wrap things up. Before we get things kind of 708 00:40:08,800 --> 00:40:10,300 cleared out. For this week. 709 00:40:10,300 --> 00:40:12,800 Any final thoughts XA, what should people be kind of taking 710 00:40:12,800 --> 00:40:13,800 away things? Conversation and know? 711 00:40:13,800 --> 00:40:16,100 We kind of talked about a few different Trends, you know. 712 00:40:16,107 --> 00:40:21,100 Kind of your perspective is a CO and as a Founder converged, I am 713 00:40:21,100 --> 00:40:23,800 multi-cloud. You be a sort of this. 714 00:40:23,800 --> 00:40:26,500 I am platform, you know, kind of thing that's out there. 715 00:40:27,400 --> 00:40:30,300 What are, what is the, you know, the one thing that if someone 716 00:40:30,300 --> 00:40:33,000 listen to this, this is what you want them to take away. 717 00:40:33,200 --> 00:40:36,800 I think if I have to say, Jeff one thing is identities. 718 00:40:36,800 --> 00:40:39,000 Becoming a security problem. Now, right? 719 00:40:39,000 --> 00:40:42,100 I Denis should not be looked upon just as audit and 720 00:40:42,100 --> 00:40:45,400 compliance requirement. I think that's a one single most 721 00:40:45,400 --> 00:40:48,700 important thing that coming out especially moving every 722 00:40:48,700 --> 00:40:52,400 organizations in the cloud and energy security should be on the 723 00:40:52,400 --> 00:40:55,800 Forefront of everyone's thought process, Jeff about yourself. 724 00:40:55,800 --> 00:40:59,000 I want to close out this week. I think on the conversion, I am 725 00:40:59,000 --> 00:41:05,400 front, I think it is all of us who do our homework in terms of, 726 00:41:05,600 --> 00:41:09,200 developing our requirements. And then really understanding 727 00:41:09,300 --> 00:41:14,300 And checkbox compliance. So you're going to have a number 728 00:41:14,300 --> 00:41:21,200 of growing, number of products now that do all the things and 729 00:41:21,200 --> 00:41:26,100 it's on the consumer to make sure you do your due diligence, 730 00:41:26,100 --> 00:41:29,500 do your homework. I think some one of the factors 731 00:41:29,500 --> 00:41:32,300 is going to be a lot of organizations are going to talk 732 00:41:32,300 --> 00:41:36,100 about what they can do and what's on the roadmap and kind 733 00:41:36,100 --> 00:41:39,900 of tried to blur the lines. Or they have an I'm product and 734 00:41:39,900 --> 00:41:43,300 a cloud product and yes we can do all those things or you 735 00:41:43,300 --> 00:41:46,200 talking about your Cloud product the one that you're talking to 736 00:41:46,200 --> 00:41:47,900 me about are you just talking about your portfolio? 737 00:41:47,900 --> 00:41:53,900 Then the third layer is okay, how do you license your product? 738 00:41:53,900 --> 00:41:57,100 And when we're talking about all these different features, which 739 00:41:57,100 --> 00:42:01,300 one's am I going to get with the licenses that I'm interested in 740 00:42:01,300 --> 00:42:04,800 buying? So it's just, you know, I don't 741 00:42:04,800 --> 00:42:07,100 want to say buyer, beware, it's more. 742 00:42:07,100 --> 00:42:09,200 Make sure you do your homework, make sure you approach. 743 00:42:09,300 --> 00:42:13,600 Really don't just look a like a table with a bunch of check 744 00:42:13,600 --> 00:42:15,300 boxes. So it's much more than that. 745 00:42:16,500 --> 00:42:20,300 Yeah, you know, I just realized this is going to go live on 746 00:42:20,600 --> 00:42:22,500 November 21st. This is we're recording a 747 00:42:22,508 --> 00:42:25,100 Thursday before that, and it's Thanksgiving this week. 748 00:42:25,100 --> 00:42:27,600 So hopefully people have some time off. 749 00:42:27,600 --> 00:42:31,400 They get to enjoy with their family, friends, whoever, you 750 00:42:31,400 --> 00:42:33,400 know, get some food and stuff like that. 751 00:42:33,400 --> 00:42:37,100 And if you have to work that day and very sorry, thank you for 752 00:42:37,100 --> 00:42:38,300 your, thank you for your service. 753 00:42:38,300 --> 00:42:42,400 I guess, we'll go ahead and leave it for this week. 754 00:42:42,700 --> 00:42:46,500 I'll have in our show notes, a link to oxidize, LinkedIn 755 00:42:46,500 --> 00:42:48,900 profile as well as a link to observe ID. 756 00:42:49,500 --> 00:42:52,300 Observe i d.com so that you can kind of check out what he's been 757 00:42:52,300 --> 00:42:55,500 working on as well as you know links to Jim myself for folks 758 00:42:55,500 --> 00:42:57,600 who want to reach out and go from there. 759 00:42:57,600 --> 00:43:00,900 So you can find us on the web by Danny at the center.com. 760 00:43:01,000 --> 00:43:02,800 We're on Twitter at least so far. 761 00:43:02,800 --> 00:43:06,100 It seems like it's slowly doing away with all the Twitter stuff 762 00:43:06,100 --> 00:43:10,300 is liquid on, but we are there at idac podcast and we'll go 763 00:43:10,300 --> 00:43:11,400 ahead and leave it for this week. 764 00:43:11,400 --> 00:43:13,800 Thanks everyone for listening and we'll talk with you all in 765 00:43:13,800 --> 00:43:19,200 the next one. Thanks for listening to the 766 00:43:19,200 --> 00:43:22,000 identity at the center podcast. If you like what you heard, 767 00:43:22,000 --> 00:43:25,300 don't forget to subscribe and visit us on the web and identity 768 00:43:25,300 --> 00:43:26,200 at the center.com.