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Welcome to studying law around 
the world I'm Claudio Claus in 

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each episode, I talk with 
lawyers, law students, and 

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professors from different parts 
of the world to talk about legal

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education, careers, and what the
profession looks like in real 

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life we talk about the hard 
parts, the surprises, and the 

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decisions that shaped their 
paths whether you're planning. 

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To study abroad thinking about. 
Working in another legal system 

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or just curious about how law 
works around the world? 

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This podcast is for you. 
This episode of Studying War 

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Around the World is proudly 
sponsored by ITL Prep from imant

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Today I have the opportunity to 
interview Yoneda Tokyo. 

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She is corporate lawyer and has 
a very, very interesting 

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practice both in corporate and 
intellectual property law. 

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She also is attack in innovation
enthusiast. 

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She works closely with 
innovative startups at all stage

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of their business all the way 
from a transactions inception up

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to going public transactions as 
well. 

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So super excited to get, you 
know a little more about her 

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story and her background and to 
start our podcast today. 

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Wanted to thank you once again 
for joining us today, Anita. 

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And I wanted to ask you if you 
could introduce yourself to your

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listeners. 
Absolutely. 

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Thank you for inviting me so you
don't need I'm gonna need to 

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make corporate and technology 
lawyer at Ozzie Law, which is a 

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boutique a technology law firm 
in Toronto. 

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I work with startups at all 
stages of your business from 

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inception after an exit with 
work that includes structuring 

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their business, raising capital,
restructuring up to up to a or 

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go back to transactions. 
That includes a lot of the times

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that graphing technology 
agreements for them, employment,

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privacy, everything that they 
require to to grow and to exist.

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They may come to us with unique 
questions. 

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So we're trying to always be 
ahead and anticipate their needs

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at the same time. 
I also lead the firms innovation

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projects, which includes testing
software, implementing software,

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coming up with legal solutions, 
go back solutions internally 

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that's our clients can benefit 
from and trying to structure 

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legal services as a product. 
So clients know about can 

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predict fees and you know 
exactly what they're getting 

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with more predictable. 
Fees. 

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Amazing. 
And from what I saw in your 

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profile here as I was preparing 
for this podcast, I saw that 

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you've practiced law both in 
Greece and Canada. 

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So I'd love to hear a little bit
more about, you know, this path 

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from Athens to Toronto, and also
what cultural or professional 

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lenses you bring to your 
practice today. 

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It wasn't a fast transition I 
would say. 

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I mean, when I was it was 2015 
and Grace was born July 

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financial crisis and me and my 
friend down were considering 

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options and when we looked 
online we're like, OK, it seems 

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like there's an NCAA process 
there's some exams we'll write 

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them and then what do we have to
do some articling That's fine 

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we'll do it. 
I mean it was like that easy 

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scenario in our minds and when 
we moved here it was everything 

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but that. 
So we had to navigate the the 

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national committee accreditation
process apply told that we are 

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coming from civil law 
jurisdiction doesn't really 

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sound not going to be as 
straightforward as we expected. 

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And because we didn't study in 
chronology jurisdiction, we 

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asked us to write to basically 
go back to school and we had 

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just completed an LLM degree at 
that time and were like, do we 

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really want to do another one? 
And so we did because it made 

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sense at the time we did that. 
I then proceeded to try to 

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navigate the system to find 
party cleaning. 

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And then I ended up doing the 
low practice 1 placement. 

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So it basically transitioned 
from litigation that was 

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practicing back home to the 
corporate. 

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And it wasn't an easy transition
because people, basically people

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treat you in any event when you 
move countries that you don't, 

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you don't have Canadian 
experience. 

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So you're really starting from 
scratch. 

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But even when you're more than 
when you're transitioning 

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practice areas, they really 
treat you like someone who has 

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no experience. 
And I think that's a mistake 

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because when you practice 
before, you're bringing in that 

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maturity and that's independent 
of work. 

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And that translates to working 
with clients, even if you're in 

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a different practice area. 
And that's not really recognized

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any law firm that I worked 
there, like I'm treating you as 

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a junior. 
You don't know anything. 

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I'm trading training from 
scratch. 

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But you think that that maturity
comes through. 

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So I always tell employers to 
think about who they're hiring 

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because they're coming with 
experience. 

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So it's up to them to use that 
experience and instead of 

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treating them and so on. 
So I feel like in terms of 

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culture, cultural and 
professional lessons, besides 

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the fact that this is a 
personality trait, but I feel 

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like the responsibility that 
comes with you taking on a task 

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and following through and 
building trust, being reliant on

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like when someone gives you 
something, you go ahead and do 

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it and you don't reach that 
trust. 

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Being some motivated throwing 
initiatives are really 

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important. 
And I think those are things 

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that I used to do back home that
helped me grow in my career here

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as well. 
And you just mentioned the the 

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matter zone on technology and 
law that you do in your current 

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role and also Altro your career.
So I wanted to ask you a little 

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more about, about that. 
You know, you have a specific 

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point that that, you know, you 
could say that it's when you 

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first became interested in 
innovation or that has developed

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over the years. 
What's your experience like 

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with, you know, innovation and 
technology? 

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And how does that play a role in
your practice and and in your 

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approach? 
And the work. 

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So I asked myself the same when 
did it start? 

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And I think the earlier I can 
think about was when I graduated

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from law school, there was a 
team of us that we're trying to 

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think in an entrepreneurial way.
And at the time, police did not 

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have a centralized system where 
you can search up recent 

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legislative updates like case 
law. 

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So we tried to digitize it. 
But there was some of us, one of

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us had security domain name and 
there was a team of us who 

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whenever something published, we
went and we updated. 

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So it was like a big team. 
It was a volunteer initiative. 

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It started kind of died because 
there was no funding. 

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Everyone had a job. 
So kind of dropped it at the 

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end. 
But I think that behind it came 

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the realization that all of us 
were interested in, in more 

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innovative way of practicing 
law, because at the time, you 

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just go and find a journal that 
was published and find the case 

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and read about it. 
And then moving forward, I had 

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moved to Toronto when a team of 
us was based internationally got

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together and we're like, let's 
come up with the startup idea. 

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So the idea we, we thought that 
there was a need in Greece at 

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the time was connecting lawyers 
with other lawyers because the 

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Greece is predominantly law 
firms are mostly small law 

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firms. 
So they're not like big law 

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firms that you will see here, 
like national firms, like 80% of

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the lawyers practice solo or in 
a, in a small setting. 

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So when someone needs to 
delegate some work in a 

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different city, they had to 
travel. 

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So we're like, let's disconnect 
those wires into the platform. 

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And this is how we came up, woke
up. 

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So which was lawyers connected 
through a platform. 

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So we designed platform we had a
developer we working OK, so 

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crazy funds. 
All those issues have come up 

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like founders disagreeing. 
We actually got some awards 

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until that. 
I love that. 

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Of course, the fact that 
everyone was based 

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internationally different time 
zones that they do help and 

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having multiple founders more 
than three I realized is an 

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issue at some point there is 
friction and well that didn't 

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last long, but I was left with 
great classes and at the time I 

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was at Osgood and Osgood had 
launched this Institute for the 

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future of law practice program 
partnership with the 

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universities in Chicago and 
Colorado. 

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So I had the opportunity to be 
the only LLM student that 

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attended this I flip Institute 
for the future of law practice 

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period would come at the 
Northwestern law in Chicago was 

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an amazing program and we were 
speaking with the most 

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forward-looking lawyers, our 
people in legal tech at the 

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time. 
We did some coding. 

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We were trying to think about 
how to solve solutions in legal 

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in law through legal tech. 
So it was amazing. 

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So when I came back, I'm like, 
well, this is however I should 

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practice. 
It's more efficient fines are 

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expecting predictability, all of
that. 

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That didn't really help me with 
OC's because I was talking in a 

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language that no one understood.
So in the end, after many rounds

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of PCI, I didn't really like 
fall into the traditional law 

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student category. 
So that didn't really work out, 

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But I knew that this is 
something, this is a way we can 

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acts like being overlooking and 
implement technology in a way 

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that's all solutions to those 
problems, but not necessarily 

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not being the only solution. 
So I can explain a bit more what

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I mean by that. 
But generally after that stayed,

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I was, I did a couple of 
internships when Jones and the 

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Mccarthys. 
And then after those were 

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completed, I stayed on uncharted
to do my law practice program 

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placement to get qualified. 
And after I was qualified COVID 

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heads. 
So I wasn't hired back. 

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And then I found myself trying 
to navigate the, the Canadian 

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legal market, the hidden legal 
market. 

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And I was speaking with many 
lawyers and I was trying to 

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understand the system and to see
where I fit because I didn't see

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myself as a traditional lawyer, 
but I wanted to practice. 

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So that's why I met when I met 
the magic partner at the firm 

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that I'm at now, Alan Ozio. 
So we were talking about 

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invasion and technology and he 
had built like this amazing law 

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firm. 
Everything was automated. 

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He was he was very 
forward-looking at the time, 

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like Zoom meetings and 
everything before Zoom became 

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like the only way to have 
meetings. 

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And when we asked me, he said, 
OK, what if I give you an 

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opportunity to work here? 
What would that be? 

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I said, I think it would be a 
hybrid role where I'm like 80% 

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or protect lawyer and 20% and 
innovation specialist. 

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So he's like, OK, let's do it. 
So ever since I'm here and it's 

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been a great opportunity, but I 
think this is my fifth year. 

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Fantastic. 
What a story. 

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You know, I'm sure that many 
professionals like me look up to

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you. 
I, I just, I mentioned to you 

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that I had the opportunity to 
watch a panel in which you're 

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presented back in 2022. 
And I still remember hearing a 

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little bit about your story and 
how really in a way you carved 

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out the role that, that you have
today, which is so amazing. 

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And I wanted to ask you thinking
about early career professional.

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If if someone asked me about my 
advice, I would say generally 

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don't follow any advice because 
sometimes that advice can be 

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well meaning, but it can be 
discouraging because people 

230
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aren't trying to tell you look 
out for this and that. 

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If I eat one piece of advice 
that I would give is that don't 

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be afraid to take up space 
because I speak with many 

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foreign trained lawyers and they
think that they are taking up my

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time or like I don't, I don't 
want to bother. 

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I don't want to intrude. 
I I don't wanna reach out to 

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this person. 
They're not going to respond or 

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they're busy. 
Let that person decide you If 

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you have to do one thing, you 
know what you want to do because

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you you are definitely going to 
take someone's time. 

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So you better be working. 
I as people foreign trade 

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lawyers all the time. 
I booked those mentoring calls 

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and sometimes they're like, I 
don't know what I want to do and

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00:12:52,200 --> 00:12:55,320
I'm like, I think you should 
figure that out because 

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employers don't have time to sit
with them and say, let's see 

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what's what you find 
interesting. 

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They really want you to be like,
I did this back home and I 

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enjoyed it and I want to keep 
doing this or I did this back 

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home and I know that I'm not 
going to do this here. 

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00:13:07,450 --> 00:13:11,890
So I've tested XY and Z and I 
know that I will act like X and 

250
00:13:11,900 --> 00:13:13,960
you do X. 
That's why I'm talking to you. 

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00:13:14,010 --> 00:13:16,140
So be specific. 
Don't be afraid to take up 

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people's time. 
When in 2020 when I was 

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networking like 2 full time 
jobs, I was meeting with 

254
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practice group leads on Bay 
Street and their hourly rate was

255
00:13:25,690 --> 00:13:27,700
over 1000. 
And I'm like, you know what, you

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00:13:27,710 --> 00:13:29,400
promised me half an hour I'm 
going to take. 

257
00:13:29,590 --> 00:13:33,240
So during that I was specific in
exactly what I'm asking them 

258
00:13:33,370 --> 00:13:36,790
those professional, but I did 
not feel sorry or I did not feel

259
00:13:36,800 --> 00:13:41,510
apologetic or taking their time.
So This is why I tell don't be 

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00:13:41,520 --> 00:13:44,020
shy, go for it. 
Know what you want and go for. 

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00:13:44,030 --> 00:13:48,130
It amazing advice, absolutely. 
And I know that beyond your 

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professional practice or, or as 
a part of it as well, you're 

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very much involved with multiple
initiatives, including one that 

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is called accelerate grease. 
So I see that there is like an 

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innovation ecosystem, startups 
and all of that happening and, 

266
00:14:03,260 --> 00:14:06,390
and I find it so awesome to see 
this kind of initiative 

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00:14:06,400 --> 00:14:09,190
happening in the city. 
So I wanted you to ask you a 

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00:14:09,200 --> 00:14:11,910
little bit about, you know, 
this, what excites you the most 

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when you're working with 
founders, when you see people 

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trying out and, and I guess you 
had that bang founding founder 

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00:14:18,620 --> 00:14:21,710
experience a little bit as well.
So what is that like for you? 

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00:14:21,780 --> 00:14:23,890
So I think that there are two 
questions there, Accelerate 

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00:14:23,900 --> 00:14:26,970
Greece and working with founders
or Accelerate Greece. 

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00:14:26,980 --> 00:14:30,310
This was a program that was 
launched by Peter Polidor, who 

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is a entrepreneur investor. 
He's an, he's amazing and he 

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built this program where he 
allowed break scale ups to 

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00:14:38,080 --> 00:14:40,100
apply. 
And she's basically the program 

278
00:14:40,110 --> 00:14:43,150
selects 3 companies that can 
benefit from attending a 

279
00:14:43,160 --> 00:14:45,570
weeklong program in, in North 
America. 

280
00:14:45,580 --> 00:14:48,470
It used to be in California. 
Now we brought it to Toronto and

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we structure it as mentorship 
sessions. 

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And in Toronto, we have 
partnered with Elevated as we 

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allow our companies to, to 
access Elevate and, and their 

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network. 
So investors, founders, 

285
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etcetera. 
I think it's a great program 

286
00:15:02,400 --> 00:15:05,120
because looking back it's from 
the cause. 

287
00:15:05,130 --> 00:15:08,690
I've kept in touch with funds in
Greece, companies in Greece. 

288
00:15:08,820 --> 00:15:12,510
And what I'm seeing is that they
are great at taking companies up

289
00:15:12,520 --> 00:15:16,370
to the next level, scaling like 
growing them, but the scaling is

290
00:15:16,380 --> 00:15:18,590
a different conversation. 
So then they don't have as many 

291
00:15:18,600 --> 00:15:21,250
examples, which is more common 
in North America. 

292
00:15:21,500 --> 00:15:25,140
So what we're thinking is, OK, 
let's put together our networks 

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00:15:25,150 --> 00:15:28,490
and see how we can help them 
make their products or services,

294
00:15:28,500 --> 00:15:31,570
introduce them to North American
markets, create those 

295
00:15:31,580 --> 00:15:34,220
partnerships, spend their 
presence, not necessarily leave 

296
00:15:34,230 --> 00:15:37,870
Greece, but create another 
channel distribution of their 

297
00:15:37,880 --> 00:15:40,070
services and products. 
And from the people that we've 

298
00:15:40,080 --> 00:15:42,470
received so far, everyone's 
finding it very officials. 

299
00:15:42,700 --> 00:15:46,550
When I left, I said, OK, I wanna
get to a point in my life where 

300
00:15:46,560 --> 00:15:51,000
I can give back because I wasn't
I wasn't born in Greece. 

301
00:15:51,010 --> 00:15:54,520
I was moved there when I was 10 
and I really felt that 

302
00:15:54,610 --> 00:15:57,640
hospitality and people giving to
me. 

303
00:15:57,650 --> 00:16:00,910
So when I left Greece in 2015, 
felt like I really want to get 

304
00:16:00,920 --> 00:16:02,560
back. 
And this is a way of me getting 

305
00:16:02,570 --> 00:16:05,560
back and working with founders 
and companies and technology 

306
00:16:05,570 --> 00:16:08,960
companies because this is what I
do on a day-to-day basis in my 

307
00:16:08,970 --> 00:16:10,580
job. 
I felt like I could bring the 

308
00:16:10,590 --> 00:16:13,220
perspective of, OK, let me tell 
you if she needs to do this 

309
00:16:13,230 --> 00:16:16,040
properly, if you need it, not 
exit, but expand from Greece. 

310
00:16:16,050 --> 00:16:19,570
What to investors want to see 
how are you structuring those 

311
00:16:19,580 --> 00:16:21,360
agreements with the partnership 
agreements. 

312
00:16:21,510 --> 00:16:23,920
So and I I love being part of 
their journey. 

313
00:16:24,230 --> 00:16:27,260
This I feel like there are this 
stage where they need people, 

314
00:16:27,270 --> 00:16:30,580
they need allies and I love 
being part of their growth. 

315
00:16:30,590 --> 00:16:33,930
What is from working with 
companies, what I found like the

316
00:16:33,940 --> 00:16:37,120
most common thing it'll pattern 
that comes up when I represent 

317
00:16:37,130 --> 00:16:39,830
clients is that they don't 
necessarily need a lawyer. 

318
00:16:39,840 --> 00:16:42,400
They need a business advisor. 
And they come to you and they 

319
00:16:42,410 --> 00:16:46,610
say like basically unload 
whatever, whatever problems they

320
00:16:46,620 --> 00:16:48,550
have that they think they have. 
And they're like, OK, I have 

321
00:16:48,560 --> 00:16:51,650
these issues and I'm just 
bringing them to you. 

322
00:16:51,700 --> 00:16:54,200
You structured them into what 
you think that should happen and

323
00:16:54,210 --> 00:16:55,330
tell me what to do. 
So. 

324
00:16:55,340 --> 00:16:57,730
And as a lawyer, you don't, they
don't necessarily care to say, 

325
00:16:57,740 --> 00:17:00,930
OK, the law stands for this 
sense here or there. 

326
00:17:00,980 --> 00:17:03,530
They need to know what is the 
best business decision. 

327
00:17:03,760 --> 00:17:06,430
And sometimes they tell them 
this is what the law says. 

328
00:17:06,560 --> 00:17:08,470
This is what makes sense from a 
business perspective 

329
00:17:08,480 --> 00:17:10,450
perspective. 
And to get to this point, I feel

330
00:17:10,460 --> 00:17:13,109
like it has been the most 
rewarding part of my journey is 

331
00:17:13,119 --> 00:17:16,849
lawyers just being lawyers. 
I feel like there's only so much

332
00:17:16,960 --> 00:17:20,260
4th place you can get becoming a
business advisor. 

333
00:17:20,319 --> 00:17:22,380
You can be someone who's 
indispensable. 

334
00:17:22,650 --> 00:17:25,130
Fantastic. 
And I'd love to hear a little 

335
00:17:25,140 --> 00:17:29,360
more about come On this date 
today practice and what that 

336
00:17:29,370 --> 00:17:31,250
looks like. 
So you mentioned a little bit 

337
00:17:31,260 --> 00:17:34,220
about this work we founders and 
we've talked about some of your 

338
00:17:34,230 --> 00:17:36,000
work with technology and so 
forth. 

339
00:17:36,090 --> 00:17:39,420
And, and I was curious to know 
too, is there such a thing as 

340
00:17:39,430 --> 00:17:43,840
you know, a few common threads 
that you see that either in the 

341
00:17:43,890 --> 00:17:48,620
legal side or in the advising 
slash strategy side for, for 

342
00:17:48,630 --> 00:17:51,540
tech startups or or really 
startups in general, but when 

343
00:17:51,550 --> 00:17:54,690
they're either entering or 
expanding in Canada? 

344
00:17:55,010 --> 00:17:57,560
There I think there are some 
patterns and you can see them 

345
00:17:57,570 --> 00:18:01,090
more and more obvious pattern 
when they are coming from civil 

346
00:18:01,100 --> 00:18:05,570
or criminal law and this kind of
goes against my advice to for 

347
00:18:05,580 --> 00:18:07,850
entry and others when I tell 
them when you're interviewing 

348
00:18:08,000 --> 00:18:11,890
stop emphasizing the differences
focus on these similarities and 

349
00:18:11,940 --> 00:18:15,650
to me having practiced in both 
ways civil law jurisdiction and 

350
00:18:15,660 --> 00:18:18,170
common law. 
One I the way I explain it's 

351
00:18:18,180 --> 00:18:23,030
like you, the judge, judges 
issue a decision, although in 

352
00:18:23,130 --> 00:18:26,930
the Commonwealth system the 
decision becomes law in a civil 

353
00:18:26,940 --> 00:18:30,340
authorization so that the law 
that judges of lower courts can 

354
00:18:31,030 --> 00:18:33,900
disregard it because it's not 
law, they still follow it. 

355
00:18:33,950 --> 00:18:37,820
So it's still used from an 
interpretation standpoint. 

356
00:18:37,830 --> 00:18:42,790
Essentially, it's what it's how 
you recognize this decision. 

357
00:18:42,850 --> 00:18:45,560
The effect is the same. 
We know the law, but it's still 

358
00:18:45,650 --> 00:18:48,220
guiding guidance in how we 
interpret. 

359
00:18:48,310 --> 00:18:50,200
Essentially, these systems are 
not any different. 

360
00:18:50,280 --> 00:18:53,360
This is what I tell explain the 
differences when I'm 

361
00:18:53,370 --> 00:18:56,120
interviewing or when when I 
speak with to inventors 

362
00:18:56,210 --> 00:18:59,180
mentorship last session. 
At the same time, when I'm 

363
00:18:59,230 --> 00:19:02,100
representing clients, I can see 
that when they're coming from a 

364
00:19:02,110 --> 00:19:05,340
civil law jurisdiction, their 
agreements are much simpler. 

365
00:19:05,450 --> 00:19:07,680
They don't really focus so much 
on the agreement because they 

366
00:19:07,690 --> 00:19:10,880
can always rely on the Civil 
Code to interpret everything to 

367
00:19:10,890 --> 00:19:14,140
when they come here, I tell 
them, OK, this is treat this as 

368
00:19:14,150 --> 00:19:16,500
a more formal system of like 
everything needs to be in 

369
00:19:16,510 --> 00:19:19,310
writing that agreement that you 
just it's like a two page 

370
00:19:19,320 --> 00:19:21,630
agreement in your country. 
Here needs to be a 20 page 

371
00:19:21,640 --> 00:19:25,770
document because here every 
decision court becomes law. 

372
00:19:25,780 --> 00:19:27,720
So that affects how you 
interpret that agreement. 

373
00:19:27,730 --> 00:19:30,010
So you have to be explicit. 
So this is 1. 

374
00:19:30,140 --> 00:19:31,990
The second one is understanding 
the system. 

375
00:19:32,200 --> 00:19:37,360
They might come. 
I think great Grace is it is a 

376
00:19:37,370 --> 00:19:40,960
system where there's a lot of 
bureaucracy on how you achieve 

377
00:19:40,970 --> 00:19:43,740
things like so like layers of 
approval. 

378
00:19:43,830 --> 00:19:47,900
But at the same time, at times 
it seems more informal here. 

379
00:19:47,910 --> 00:19:49,660
It seems like everything has to 
go by the book. 

380
00:19:49,670 --> 00:19:52,720
So I tell them, like if you, if 
you want to, for example, to 

381
00:19:52,730 --> 00:19:56,480
establish a subsidiary, there 
are ways for you to do this. 

382
00:19:56,490 --> 00:19:59,660
If you want investors to treat 
you seriously, your structure, 

383
00:19:59,670 --> 00:20:03,080
your IP, your value, you need to
need to be clear in this 

384
00:20:03,330 --> 00:20:06,840
subsidiary when when you're 
expanding here. 

385
00:20:06,910 --> 00:20:09,900
And because you may have 
investors in your country back 

386
00:20:09,910 --> 00:20:13,960
home or you might have assets in
that company, you have to think 

387
00:20:13,970 --> 00:20:17,070
about like strategically how you
want to divide that value. 

388
00:20:17,130 --> 00:20:18,980
So thinking through those 
considerations. 

389
00:20:19,100 --> 00:20:20,860
Is what makes my job 
interesting. 

390
00:20:20,910 --> 00:20:23,560
Also something that comes up a 
lot is pitting, but they come to

391
00:20:23,570 --> 00:20:26,440
me and they think that they have
a clear idea and this comes up a

392
00:20:26,450 --> 00:20:29,020
lot in the countries in the 
companies that come through race

393
00:20:29,030 --> 00:20:32,150
during accelerate race. 
They think that what they sell 

394
00:20:32,210 --> 00:20:34,710
is pretty clear. 
So on and tell them what you're 

395
00:20:34,720 --> 00:20:37,320
in the business of what and they
give me something and I'm like, 

396
00:20:37,330 --> 00:20:40,190
what what does that mean? 
I don't I not in the industry, I

397
00:20:40,200 --> 00:20:43,880
don't understand and they keep 
it elaborating that doesn't add 

398
00:20:43,890 --> 00:20:47,040
more clarity. 
So tell them there's a very easy

399
00:20:47,090 --> 00:20:49,170
a formula in what you're trying 
to describe. 

400
00:20:49,180 --> 00:20:51,550
So you have to understand that 
formula on based on North 

401
00:20:51,560 --> 00:20:53,440
American side. 
Good thing is another thing. 

402
00:20:53,450 --> 00:20:56,590
And as I mentioned, 
understanding what your partners

403
00:20:56,600 --> 00:21:00,140
here, your investors here, your 
clients here are expecting to 

404
00:21:00,150 --> 00:21:04,640
see in terms of standard of 
service or the way you structure

405
00:21:04,650 --> 00:21:06,740
those agreements with them, like
your terms of use on the 

406
00:21:06,750 --> 00:21:10,550
website, I don't know, less than
agreement subscription shares, 

407
00:21:10,560 --> 00:21:12,900
who's part of this company, how 
you cannot just be like a 

408
00:21:12,910 --> 00:21:14,390
registered that you write names 
down. 

409
00:21:14,400 --> 00:21:17,810
You have everything to happen 
properly improper agreements. 

410
00:21:17,820 --> 00:21:19,770
So understanding those 
differences feel like it's it 

411
00:21:19,780 --> 00:21:22,970
takes some educational component
when you when you interact with 

412
00:21:22,980 --> 00:21:26,590
those clients, you'll oftentimes
takes more time to like and a 

413
00:21:26,600 --> 00:21:29,790
lot more hand holding to bring 
them here and to help them 

414
00:21:29,800 --> 00:21:31,610
succeed. 
Thank you for sharing that. 

415
00:21:31,620 --> 00:21:35,830
I also wanted to ask you through
your role on innovation projects

416
00:21:35,840 --> 00:21:39,090
and testing software and all of 
that, you know, what have you 

417
00:21:39,100 --> 00:21:42,490
learned about bringing 
innovation into a law firm 

418
00:21:42,500 --> 00:21:45,530
environment? 
You did mention that you joined 

419
00:21:45,540 --> 00:21:49,060
a firm and was already known for
being innovative, that they 

420
00:21:49,070 --> 00:21:51,470
already had lots of automation 
going on. 

421
00:21:51,560 --> 00:21:54,350
So I'm really curious, you know,
what, what that felt like. 

422
00:21:54,420 --> 00:21:57,850
I think that before I should 
preface this by saying that the 

423
00:21:57,860 --> 00:22:01,490
firm that I joined was already 
ahead of what I was seeing out 

424
00:22:01,500 --> 00:22:03,330
there. 
Jenna was speaking though, 

425
00:22:03,340 --> 00:22:07,430
because I was, I was a larger 
firms before and we were testing

426
00:22:07,440 --> 00:22:10,580
automation tools or we were 
testing client service 

427
00:22:10,590 --> 00:22:13,740
innovation in general, like how 
how you can be more innovative 

428
00:22:13,750 --> 00:22:14,930
when you're serving your 
clients. 

429
00:22:14,940 --> 00:22:18,190
And I think the difference is 
between between those larger 

430
00:22:18,200 --> 00:22:20,910
firms and the smaller firm is 
the layers of approval. 

431
00:22:21,140 --> 00:22:23,850
So you think about something, 
there are many layers of 

432
00:22:23,860 --> 00:22:25,820
approval because there are many 
stakeholders involved. 

433
00:22:25,830 --> 00:22:29,150
For example, in your large firm,
you want to bring in a tool that

434
00:22:29,610 --> 00:22:32,560
that's the time that lawyers 
spend on drafting in half. 

435
00:22:32,630 --> 00:22:37,500
How are you going to bring that 
revenue that will be missing if 

436
00:22:37,510 --> 00:22:39,780
you do the work in half the 
time? 

437
00:22:39,830 --> 00:22:42,380
So these are the things that you
have to think holistically 

438
00:22:42,430 --> 00:22:45,490
before you bring in technology 
at a smaller firm. 

439
00:22:45,500 --> 00:22:48,700
At the same time, we're dealing 
with clients that's larger firms

440
00:22:48,710 --> 00:22:51,460
have clients have usually don't 
push back on bills. 

441
00:22:51,470 --> 00:22:54,130
And now lately they have. 
So that's why they have thinking

442
00:22:54,140 --> 00:22:56,420
outside the box and to to bring 
more value to them. 

443
00:22:56,470 --> 00:22:58,680
But so they are responding back 
pressure. 

444
00:22:58,730 --> 00:23:02,030
But smaller firm always had that
pressure because they're dealing

445
00:23:02,040 --> 00:23:03,920
with clients that don't want to 
be the flowers. 

446
00:23:03,960 --> 00:23:07,340
So I'm I'm dealing with startups
for bootstrap and they come to 

447
00:23:07,350 --> 00:23:09,950
me and they say I need to know 
exactly how much I'm spending on

448
00:23:09,960 --> 00:23:11,900
this. 
Otherwise, I'm hiring you and as

449
00:23:11,910 --> 00:23:15,050
a lawyer that I'm as a lawyer as
and I as an innovation 

450
00:23:15,060 --> 00:23:17,850
specialist. 
I, I try to be accountable to 

451
00:23:17,860 --> 00:23:21,310
both the client comes to me and 
they say, you said four or five 

452
00:23:21,320 --> 00:23:23,010
hours. 
I'm not paying for more. 

453
00:23:23,020 --> 00:23:25,450
So figure it out how you're 
going to make that happen and 

454
00:23:25,460 --> 00:23:28,490
accountable to the firm because 
I cannot go and spend 10 hours 

455
00:23:28,500 --> 00:23:32,570
and then write down my time. 
So that's, that's where the the 

456
00:23:32,580 --> 00:23:34,850
conversation starts for bringing
innovation in. 

457
00:23:35,020 --> 00:23:38,650
How can we cut the time that 
basically is admin work like a 

458
00:23:38,660 --> 00:23:41,250
president that we can perhaps 
automate with a simple 

459
00:23:41,260 --> 00:23:43,830
questionnaire that has 
conditional logic that can just 

460
00:23:43,840 --> 00:23:47,230
give you the first draft where 
you don't have to control F and 

461
00:23:47,300 --> 00:23:50,110
replace the name of the client 
and spend half an hour on things

462
00:23:50,120 --> 00:23:51,990
that could have had the 
president ready. 

463
00:23:52,080 --> 00:23:55,550
So because in any event, that 
time you could not have no 

464
00:23:55,750 --> 00:23:59,050
fields to, to these clients, to 
the startup clients and how you 

465
00:23:59,110 --> 00:24:01,670
otherwise bring value where you 
tell them, OK, this is a suite 

466
00:24:01,680 --> 00:24:04,400
of documents. 
It took me 0 time to prepare 

467
00:24:04,410 --> 00:24:07,490
because I can automate it and I 
can bring you the value of like 

468
00:24:07,540 --> 00:24:11,040
spending the time on advising 
you instead of working on 

469
00:24:11,050 --> 00:24:13,750
templates that in them by 
themselves, they don't really 

470
00:24:13,760 --> 00:24:16,830
bring enough value if someone 
does not know how to use them. 

471
00:24:16,880 --> 00:24:20,790
Generally it's and then thinking
about what clients really need. 

472
00:24:20,800 --> 00:24:24,630
They need, need business person.
So you have to think as a 

473
00:24:24,640 --> 00:24:27,870
business person where they come 
to you and they say, I'm going 

474
00:24:27,880 --> 00:24:31,700
to keep you along in my journey.
But you also have to understand 

475
00:24:31,710 --> 00:24:34,560
that there are going to be times
that I cannot really pay for 

476
00:24:34,570 --> 00:24:36,330
your services. 
And those times are usually 

477
00:24:36,340 --> 00:24:38,550
before they fundraise. 
So you have to think about how 

478
00:24:38,560 --> 00:24:42,120
to help, I mean, those waves of 
before the fundraising or when 

479
00:24:42,130 --> 00:24:44,620
they're bootstrapping. 
So I feel like this has me as 

480
00:24:44,630 --> 00:24:46,860
more entrepreneurial. 
So when I implement technology 

481
00:24:46,870 --> 00:24:49,990
of the firm, what I have in mind
is the client and also which 

482
00:24:50,070 --> 00:24:54,930
wants to get value for and pay 
less and the people that we're 

483
00:24:54,940 --> 00:24:57,600
trying to help to give the value
to the client. 

484
00:24:57,610 --> 00:25:00,680
So it's our people. 
We don't want it to spend work 

485
00:25:00,690 --> 00:25:03,570
time at work and they, they do 
admin work. 

486
00:25:03,580 --> 00:25:06,320
They don't feel incentivized. 
They they could just be doing 

487
00:25:06,330 --> 00:25:09,520
this anywhere else. 
You want them to eliminate all 

488
00:25:09,530 --> 00:25:12,360
that admin and let them focus on
the actual. 

489
00:25:12,410 --> 00:25:14,160
So this is what we're trying to 
do when we're implementing 

490
00:25:14,170 --> 00:25:16,360
tools, we're like, let's see, 
does it add value? 

491
00:25:16,410 --> 00:25:18,230
So let's create a team of early 
adopters. 

492
00:25:18,240 --> 00:25:21,180
Let's test it, let's get 
feedback and then let's, let's 

493
00:25:21,190 --> 00:25:22,960
adopt it. 
And when we adopted, let's just 

494
00:25:22,970 --> 00:25:26,130
have those recurring meetings 
like annually or whatever to see

495
00:25:26,140 --> 00:25:27,350
does it work? 
Does it not? 

496
00:25:27,360 --> 00:25:30,500
What can we push back on? 
And this is like the exciting 

497
00:25:30,510 --> 00:25:32,340
part because you're saying that 
you're making a difference in 

498
00:25:32,350 --> 00:25:35,300
your clients life and in your. 
Colleagues life fantastic. 

499
00:25:35,450 --> 00:25:39,230
Well, to to wrap up today's 
episode, you gave already a 

500
00:25:39,240 --> 00:25:41,550
really, really nice piece of 
advice for people who are 

501
00:25:41,560 --> 00:25:46,190
looking into occupying space and
and really finding and carving 

502
00:25:46,200 --> 00:25:48,910
out those opportunities. 
But I also wanted to ask you 

503
00:25:48,920 --> 00:25:52,140
specifically in technology, 
intellectual property law, what 

504
00:25:52,150 --> 00:25:55,630
trends should young lawyers be 
paying attention to if they want

505
00:25:55,640 --> 00:25:59,070
to build a future in this space?
Are there a few things that you 

506
00:25:59,080 --> 00:26:02,070
think that they should be 
looking into as early as 

507
00:26:02,080 --> 00:26:04,370
possible? 
Types of like industry trends, I

508
00:26:04,380 --> 00:26:06,740
feel like they are always very 
visible. 

509
00:26:06,810 --> 00:26:11,800
So in the couple of years ago it
was metaverse NF's, now it's I 

510
00:26:11,870 --> 00:26:15,180
so you kind of I think it's 
impossible to miss the, the 

511
00:26:15,190 --> 00:26:18,060
advice would be just follow 
those queues and keep being 

512
00:26:18,070 --> 00:26:21,580
curious and read about them. 
See how they affect generally 

513
00:26:21,670 --> 00:26:24,740
how we practice law. 
For example, I now there's a big

514
00:26:24,750 --> 00:26:29,270
focus on AI, see how it affects 
privacy laws, cybersecurity, IP 

515
00:26:29,280 --> 00:26:33,360
for all of those legal aspects 
and see how you can bring value 

516
00:26:33,370 --> 00:26:35,540
from your experience. 
Like if you, if you have 

517
00:26:35,550 --> 00:26:38,170
something in your background or 
in your prior legal experience 

518
00:26:38,180 --> 00:26:41,450
that has touches on these areas,
trying to see how you can find 

519
00:26:41,460 --> 00:26:44,440
that angle, find that niche and 
bring your expertise into that. 

520
00:26:44,530 --> 00:26:47,580
And for example, these are like 
industry specific, but if I'm 

521
00:26:47,590 --> 00:26:51,460
talking about like technology or
corporate and technology law, 

522
00:26:51,650 --> 00:26:53,700
what I would say is like if 
someone is trying to get into 

523
00:26:53,710 --> 00:26:57,230
those areas, a lot of other 
privacy, a lot of times people 

524
00:26:57,240 --> 00:27:00,800
come to me and with buzzwords 
and they say, I like technology 

525
00:27:00,890 --> 00:27:02,760
and I'm like, OK, So what do you
think that I do? 

526
00:27:02,800 --> 00:27:05,280
And they don't know. 
And that was me in the past 

527
00:27:05,290 --> 00:27:08,220
where I approached lawyers and I
said, I want to do startup law 

528
00:27:08,230 --> 00:27:11,080
and I wanted to technology law. 
And then like, do you really 

529
00:27:11,090 --> 00:27:14,400
know what that is? 
And I had a very big idea of 

530
00:27:14,410 --> 00:27:16,860
what it was. 
But by speaking with them and 

531
00:27:16,870 --> 00:27:20,420
getting concrete answers about 
what it was held me one find a 

532
00:27:20,430 --> 00:27:22,420
job because I was knew what it 
meant. 

533
00:27:22,430 --> 00:27:26,780
And to you to be more specific 
that I may not necessarily just 

534
00:27:26,790 --> 00:27:28,770
want to do that. 
And initially I said that I 

535
00:27:28,780 --> 00:27:31,760
would just want to start up law 
and technology law, startup law,

536
00:27:31,770 --> 00:27:33,650
it's basically heading to the 
start of things. 

537
00:27:33,660 --> 00:27:37,100
Startups, the minimum they need 
to get started and go because 

538
00:27:37,170 --> 00:27:39,380
they will fix everything when 
they fundraise, even if they 

539
00:27:39,390 --> 00:27:42,060
have the absolute minimum 5 
product in terms of legal 

540
00:27:42,110 --> 00:27:44,700
documents, they will update 
everything when their products 

541
00:27:44,710 --> 00:27:47,780
and technologies master service 
agreements as agreement, all of 

542
00:27:47,790 --> 00:27:49,640
these things. 
How many of those do you want to

543
00:27:49,890 --> 00:27:52,080
prepare in your lifetime before 
you get bored? 

544
00:27:52,090 --> 00:27:55,240
So I'm like, OK, now I 
understand that I like these not

545
00:27:55,250 --> 00:27:58,800
as a focus on the parts. 
So what I tell lawyers come to 

546
00:27:58,810 --> 00:28:01,820
me and they want to get into 
space, know what you're talking 

547
00:28:01,830 --> 00:28:03,780
about, speak with lawyers who 
are doing this. 

548
00:28:03,830 --> 00:28:06,600
So you, you come out as more 
knowledgeable and knowing what 

549
00:28:06,610 --> 00:28:08,980
you want. 
And now going back and after 

550
00:28:08,990 --> 00:28:12,860
speaking with experts, like if 
you, it's easier, especially 

551
00:28:12,870 --> 00:28:16,370
when in times of crisis, like 
during COVID, it's easier for 

552
00:28:16,380 --> 00:28:19,430
you to sell yourself as a, as a 
generalist at the time, 

553
00:28:19,440 --> 00:28:21,830
especially if you're a junior, 
because you are ready to wear 

554
00:28:21,840 --> 00:28:25,350
whatever hat is needed to find a
job to help the firm generate 

555
00:28:25,360 --> 00:28:27,110
revenue. 
So understand what brings that 

556
00:28:27,120 --> 00:28:29,120
revenue. 
And it might not be understood 

557
00:28:29,130 --> 00:28:32,750
law, it may or may not, but more
often than not, it's usually or 

558
00:28:32,800 --> 00:28:34,350
restructuring. 
So those are the things that 

559
00:28:34,360 --> 00:28:36,950
really create. 
So be open to doing all 

560
00:28:36,960 --> 00:28:38,930
corporate work. 
So be ready to do those things 

561
00:28:38,940 --> 00:28:41,040
and then you can specialize as 
you go. 

562
00:28:41,100 --> 00:28:44,630
So I think it was the biggest 
lesson because I was always like

563
00:28:44,700 --> 00:28:48,510
niche innovation technology. 
And now it's like, let's go back

564
00:28:48,520 --> 00:28:51,380
to basics, corporate, 
commercial, know that well and 

565
00:28:51,390 --> 00:28:54,490
apply that as you progress and 
you become an expert in your 

566
00:28:54,500 --> 00:28:55,630
narrative. 
Fantastic. 

567
00:28:55,640 --> 00:28:58,370
I really appreciate you taking 
the time to come and answer a 

568
00:28:58,380 --> 00:29:01,100
few questions here on the test 
and thank you all for tuning 

569
00:29:01,110 --> 00:29:03,360
into today's episode. 
Please thank you so much for 

570
00:29:03,370 --> 00:29:06,720
inviting me, I hope everyone 
found it useful and everyone 

571
00:29:06,790 --> 00:29:08,840
feel free to reach out have any 
questions.

