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Welcome to your studying law 
Around the world. 

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I'm Claudio Claus. 
In each episode, I talk with 

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lawyers, law students, and 
professors from different parts 

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of the world to talk about legal
education, careers, and what the

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profession looks like in real 
life. 

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We talk about the hard parts, 
the surprises, and the decisions

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that shaped their paths. 
Whether you're planning to study

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abroad, thinking about working 
in another legal system, or just

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curious about how law works 
around the world, this podcast 

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is for you. 
This episode is sponsored by 

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Contender. 
How are you doing on LinkedIn? 

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If you're like 99% of lawyers, 
your answer is not great. 

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Which makes sense. 
You learned LinkedIn as the 

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place to stash a digital resume 
and share firm pressers, so no 

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wonder your LinkedIn presence is
somewhere between vanilla and 

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nonexistent. 
But I've got good news. 

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Since we all learned LinkedIn 
the wrong way, it's pretty easy 

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to attract more positive 
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business. 
Since 2022, Contender has been 

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Helping lawyers go from 
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ignore on LinkedIn. 
To learn more, check out 

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www.contenderllc.com. 
Tell them Claudio sent you. 

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Today we have the opportunity to
hear from Hanna Donji. 

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Hannah has an incredible career 
that has spanned from Canada to 

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the US and now as an 
entrepreneur. 

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So thank you so much for joining
us today in the podcast. 

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Hannah, I'm really happy to be 
here. 

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Thank you for having me, 
Claudio. 

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Absolutely. 
And to start our conversation 

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today, I'd love to hear a little
more about your journey from law

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school to Wall Street and then 
to founding your own company. 

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What motivated you in each 
chapter? 

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Yeah, that's a wonderful 
question. 

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So when I started law school, I 
had every intention of ending in

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corporate law and hopefully in 
carving a path to either 

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partnership or opening up my own
law firm. 

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So there was a design of wanting
to make an impact at a very high

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level in the profession. 
But one of the things I didn't 

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expect was as I was going 
through the legal recruitment 

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process and through law school, 
as somebody who doesn't have 

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parents in the profession and 
didn't have a strong network 

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pre-existing in the legal 
profession, I found that there 

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were a lot of pitfalls and traps
that I didn't I was either not 

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aware of or didn't have the 
skills training or wasn't 

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equipped to deal with. 
This included things like what 

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firms were looking for in a 
candidate, how to build my own 

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personal brand, how to engage in
networking on what to even ask 

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in a coffee chat or a networking
setting, and most importantly, 

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what skills was I not learning 
in law school that the market 

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actually demands? 
Once you begin the practice of 

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law, there was not a really 
strong understanding of what 

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that was. 
And so despite my incredible 

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success in terms of receiving 
multiple offers to join 6 plus 

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firms in New York, I actually 
didn't even know what the right 

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criteria was for selecting which
firm to go to. 

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So I wish I had had a coach who 
could help me understand what my

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values were, what my personal 
brand is, what kind of 

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environments would enable me to 
succeed, what type of support or

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mentorship would best suit my 
style of learning, growth and 

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development professionally. 
And without anyone to kind of 

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help me distill and understand 
what that was and how to look 

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for it, I found myself playing 
a, a guessing game with my 

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entire career around what 
direction to take, what 

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questions to ask and how to 
approach it. 

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And so once I actually got into 
law, I found that there were 

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elements, and I'm sorry to say 
this, but there were aspects of 

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the job I was poorly equipped to
handle. 

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One included how to build my 
personal networks at the firm. 

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You know, it was sort of more of
a haphazard approach rather than

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a strategic one. 
The second was how to choose a 

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practice area. 
And let me tell you, Claudio, it

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can't just be based on the work 
that you do, the intrinsic 

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nature of the subject matter. 
It also has to be based on the 

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rhythm of how the work is 
assigned. 

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So for example, mergers and 
acquisitions tends to have 

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periods of very high highs and 
very low lows. 

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So when a deal is on, you're 
full on. 

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And when a deal is off, you can 
have like literal downtime doing

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nothing. 
And there are other groups like 

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the tax advisory group, where 
things are more steady because 

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they aren't necessarily as 
oriented toward closing a deal. 

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They're more on the advisory 
side. 

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Or certain capital markets 
groups can be a bit more steady.

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And one thing that they don't 
teach you about is that your 

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physical and emotional 
constitution should mirror the 

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rhythm of the practice group 
you're part of. 

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So if you're somebody who needs 
regular sleep and routine, you 

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want to be part of a practice 
group that's a bit more steady, 

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maybe like wills and estates or,
you know, working with high net 

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worth individuals on a more 
steady schedule could be better 

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for you. 
If you don't need a lot of sleep

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and you're a high octane, high 
adrenaline type of person, go 

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for the emanate shop. 
But there were so many things 

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about psychology, emotional 
needs, your constitution as an 

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individual that I didn't really 
consider and that nobody really 

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coached me on. 
So when I left corporate 

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practice, I said, what can I 
contribute to this profession 

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that gave me so much? 
And I basically became the coach

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I wish I'd had for law students 
across Canada. 

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So that's how it happened. 
That's amazing. 

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It just because you mentioned 
psychology, if I remember right 

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you also have a background in 
psychology is that is. 

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That that's correct. 
I did my undergraduate degree in

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psychology at the University of 
Toronto, studying everything 

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from developmental psychology to
cognitive science, artificial 

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intelligence, and also abnormal 
psychology. 

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So looking at all the ways that 
psychological compositions play 

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out in the workforce, like 
behavioral psychology, but also 

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how it can go awry. 
So abnormal psychology, when our

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faculties are put under too much
stress, what manifests, you 

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know, whether it's depression or
anxiety or breakdowns and such. 

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That's amazing. 
It sounds like you got quite the

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complete background for that by 
this point. 

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You, you've helped so many 
students to land roles that are 

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quite competitive both in Canada
and especially in New York. 

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And if you were to point out a 
few things that top performance 

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students do differently during 
recruitment, what are some of 

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those? 
Yeah, it's a great question as 

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well. 
Most people think that there is 

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that grades alone or the right 
work experience or the right 

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extracurriculars alone will 
secure you a position and it's 

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simply not the case. 
Out of the 150 plus students I 

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have worked with across law 
schools in Canada, I have seen a

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variety of students from any 
number of different schools with

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a really like broad distribution
of grades. 

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Very diverse and divergent work 
experiences and extracurriculars

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land top jobs. 
And what really ties them all 

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together is not the school they 
went to, it's not the grade 

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point average, it's not the 
places they worked at. 

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It's how well they can 
differentiate themselves as 

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candidates amongst the pool of 
other candidates and how well 

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they can isolate and articulate 
what I call their unique value 

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proposition, which is of the 
experiences they've had. 

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Whether it's being a janitor 
sweeping floors or a a waiter 

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waiting tables at a restaurant 
or whether you were the 

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compliance intern at a bank. 
Can you distill what value you 

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bring to each of these positions
that goes above and beyond what 

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the average person in the same 
role would have otherwise done? 

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Because even somebody doing 
janitorial work or being a 

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server typically considered blue
collar jobs can make a 

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meaningful difference in the 
workplace just based on their 

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positive attitude, their ability
to work consistently, put up, 

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put up their hand and be a team 
player. 

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When their staffing shortages. 
Are they willing to work 

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overtime? 
Can they identify inefficiencies

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in how the work is done and 
therefore create better systems,

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processes, and ways to 
operationalize the work that 

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needs to get done in a faster, 
more efficient way? 

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And can they can they innovate 
and train other people in the 

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ways that they do things? 
So impact isn't about the title.

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It's about the ability to enter 
any situation and deliver value 

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based on the opportunities, the 
gaps, the inefficiencies and 

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make it a better place than when
you entered it. 

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That's incredible. 
That sounds amazing. 

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So so I can see that really 
having that strong personal 

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narrative plays a big role. 
And from what you're telling me,

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it has a lot to do with also the
capacity of being able to relate

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that story. 
A lot of people have done 

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incredible things regardless of 
their role, but maybe they they 

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perform really poorly on telling
that story and then end up 

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losing opportunities because of 
it. 

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So if I could hear a little more
on on the storytelling aspect of

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it and how can students improve 
this way that they tell their 

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stories to really highlight 
those specific achievements? 

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Absolutely. 
So storytelling, you nailed it, 

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is the biggest, biggest, biggest
value that clients leave my 

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coaching sessions with. 
Once we've established what 

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their unique value proposition 
is on paper, we bring those 

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stories to life in the interview
setting or end in their coffee 

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chats. 
And the way that we do it is we 

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talk about something called the 
hero's journey architecture or 

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framework. 
Now, the Heroes Journey 

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framework really has five 
components. 

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I'll quickly review them with 
you, but the first is to set the

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context. 
So no story is fully cemented in

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the mindset of the audience. 
If we don't understand who, 

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what, when, where, why, how. 
So we've got to create at least 

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an opener that helps situate 
somebody in put put the helps 

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your audience. 
In other words, get into your 

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shoes and be in the very moment 
that you're in. 

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So I remember it was my second 
week on the job when I was a 

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banking compliance intern. 
I walked into the office Monday 

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morning, 8:00 AM, and I saw a 
strange look on my boss's face 

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and I knew that something was 
wrong just based on that opener.

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In that storytelling exercise, 
you know what your role was. 

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We know that it was a second 
week on the job. 

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We know that you were an intern 
at the bank. 

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We know that there was a 
situation that arose. 

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And we always pick something 
juicy in a storytelling setting 

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so that we can drop you in as 
the hero in that story. 

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Step 1 is set the contact. 
Step 2 is to communicate what 

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task you were assigned 
typically. 

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So if you were an A lawyer and a
junior associate at a firm, we 

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might say, and you're 
interviewing for a lateral 

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position because I work with 
students on laterals and once 

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they've graduated, it might be 
what assignment were you given? 

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What were the three obstacles 
that you had to overcome? 

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How did you overcome them and 
what lessons did you learn? 

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And the reason that puts you in 
the hero's light is because if 

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you were given a straightforward
task and then did the basic bare

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minimum to complete the task, 
there's no growth, there's no 

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character development, there's 
no resilience. 

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You have to demonstrate and 
there's no learning that 

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happens. 
But when you're confronted with 

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unknown obstacles and you're 
asked to overcome it, you 

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naturally have to step into a 
new version of yourself that 

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didn't exist before the task was
assigned. 

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You suddenly have to be the 
problem solver, the creative 

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thinker. 
You suddenly have to be the 

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person who can figure their way 
out-of-the-box using whatever 

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critical thinking, analytical 
faculties, and teamwork that is 

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available to you. 
And this is where anyone 

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listening to this story will 
light up because there's there's

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novelty, there's suspense, 
there's excitement, there's a 

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little bit of drama. 
And then when you methodically 

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explain how you found your way 
to overcome the obstacles, you 

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are no longer the person who 
arrived in the interview room. 

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You are a new person in their 
eyes because they are seeing 

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your progression from pre 
obstacle to post obstacle. 

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And so there's an actual 
evolution that's happened even 

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in the midst of an interview. 
And when you create that, it 

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immediately warms people up. 
It immediately excites them. 

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And they say I want you to work 
for me because I want to see 

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what you can do when I throw 
something novel or a curveball 

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at you. 
That's incredible. 

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And and that makes me think of 
so many different things. 

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I love how that, you know, the 
framing makes a big difference 

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because really I'm, I'm a big 
believer that a lot of people 

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who can make it into law school 
have incredible stories, but 

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really undersell themselves 
because just this, you know, 

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these specific skill was not 
developed enough of being able 

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to communicate clearly and 
relate those stories in a way 

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that makes sense. 
And just like you said, there 

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are tools to do that. 
And I'm fascinated that you can 

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help people to do that. 
And that's not just some 

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something that some people have 
naturally and they just either 

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born with it or they don't have 
it at all. 

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So incredible to hear that and 
considering your background as 

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well going to through Wall 
Street and as an entrepreneur as

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well, I can see that you've 
worked in in very high pressure 

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environments. 
And then if you think about New 

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York, could say the most high 
pressure environment in the 

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world. 
So what? 

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What are some lessons from that 
time? 

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That's true. 
Shape how you coach and help 

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people today. 
Yeah. 

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It's so one thing that I didn't 
mention previously, which I 

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think is really important here 
to note is that where law 

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students, I think, have been 
conditioned over time through 

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the education system and through
their lives to base their sense 

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of self worth on external forms 
of validation. 

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You know the A+, the award, the 
grades, the praise, the 

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accolades. 
When you get into a law firm, 

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there is no pat on the back for 
doing your job. 

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00:12:31,540 --> 00:12:34,130
There is no praise. 
There's rarely a thank you 

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00:12:34,140 --> 00:12:37,330
e-mail, although some partners 
do that well, It's, it's just a 

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given that you will rise to the 
highest standards, produce the 

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00:12:40,780 --> 00:12:44,230
highest quality level work and 
that will be your baseline. 

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You don't get extra points for 
doing something well. 

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It's an, a baseline expectation 
that you will. 

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00:12:48,860 --> 00:12:51,150
And this can often lead to 
burnout. 

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00:12:51,240 --> 00:12:54,190
It can lead to over functioning,
it can lead to feelings of 

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00:12:54,200 --> 00:12:56,270
inadequacy. 
Like if I was doing a good job, 

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why didn't I get the thank you 
or the praise? 

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So the internal, the locus of 
control for one self esteem has 

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00:13:02,400 --> 00:13:05,750
to switch at some point from 
looking outward for your sense 

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00:13:05,760 --> 00:13:08,010
of worth and approval to turning
inward. 

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And if you don't do that quickly
enough, especially for people 

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00:13:10,980 --> 00:13:13,950
who are more intuitive or 
emotionally like, whose 

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00:13:13,960 --> 00:13:16,840
intelligence is emotionally 
informed, like people who are 

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more empathetic by nature or who
are more sensitive to social and

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emotional environments around 
them, this can be quite 

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damaging. 
Such that people with low levels

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00:13:25,060 --> 00:13:27,410
of empathy will tend to 
outperform those with higher 

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00:13:27,420 --> 00:13:30,770
levels of empathy or those with 
stronger internal locus of 

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00:13:30,780 --> 00:13:33,910
control around self esteem will 
succeed over those whose self 

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00:13:33,920 --> 00:13:37,410
esteem is externally oriented. 
So you either have to not give 

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00:13:37,460 --> 00:13:40,650
any sort of like attention or 
care to what other people think 

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00:13:40,660 --> 00:13:42,630
of as a baseline. 
Or if you do care what people 

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00:13:42,640 --> 00:13:44,650
think and what they say about 
you, you've got to be able to 

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00:13:44,660 --> 00:13:47,740
turn that inward and give 
yourself the validation and the 

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00:13:47,750 --> 00:13:50,800
self esteem that you most need 
because it will not come from 

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00:13:50,810 --> 00:13:53,900
outside and it will erode your 
performance overtime if you keep

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00:13:53,910 --> 00:13:56,780
looking for it outside of you. 
So if you ask me what it takes 

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00:13:56,790 --> 00:13:59,560
to be a successful high 
performer, it's not just about 

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00:13:59,570 --> 00:14:01,980
the intellectual capacity to get
the work done well. 

288
00:14:02,050 --> 00:14:04,920
That is a minimum expectation. 
It is can you survive 

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00:14:04,930 --> 00:14:08,820
emotionally and psychologically 
in an environment where praise 

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00:14:08,830 --> 00:14:11,520
and reward don't come from the 
outside? 

291
00:14:11,570 --> 00:14:13,920
You have to be intrinsically 
motivated to succeed. 

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00:14:13,990 --> 00:14:17,140
And we talk in my coaching 
programs especially, I really 

293
00:14:17,150 --> 00:14:19,500
work on confidence and self 
esteem with my clients at the 

294
00:14:19,510 --> 00:14:22,100
tier one level. 
We we talk about mindset, we 

295
00:14:22,110 --> 00:14:25,640
talk about their relationship 
with themselves, what they base 

296
00:14:25,730 --> 00:14:27,890
her self esteem on. 
And this is one of the biggest 

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00:14:27,900 --> 00:14:31,490
values that Ioffer clients 
especially is how do we create 

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00:14:31,500 --> 00:14:35,310
that switch so that they don't 
just land the job, they're able 

299
00:14:35,320 --> 00:14:39,070
to last once they get there and 
be happy in their roles. 

300
00:14:39,140 --> 00:14:42,430
Well, that's incredible and it 
makes me think of how 

301
00:14:42,440 --> 00:14:45,310
comprehensive that preparation 
for a new job can be. 

302
00:14:45,320 --> 00:14:47,680
Very, very interesting to learn 
about that. 

303
00:14:47,690 --> 00:14:50,010
Thank you for sharing it. 
Yeah. 

304
00:14:50,020 --> 00:14:53,510
And and moving forwards to 
mentioning the whole idea of the

305
00:14:53,520 --> 00:14:56,630
legal recruitment that students 
go through, are there a few 

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00:14:56,690 --> 00:15:00,930
silent dealbreakers So to say 
that that you see that maybe 

307
00:15:00,940 --> 00:15:05,210
makes good students, you know, 
miss opportunities or or maybe 

308
00:15:05,220 --> 00:15:08,780
they don't realize this matter 
as much beyond the storytelling 

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00:15:08,790 --> 00:15:11,560
itself and that we just talked. 
To Claudio, you hit on my 

310
00:15:11,570 --> 00:15:14,790
favorite topic, which is the 
unwritten rules of the game. 

311
00:15:14,800 --> 00:15:17,180
Most people don't understand 
that there are unwritten rules 

312
00:15:17,190 --> 00:15:20,190
and that your ability to 
understand them and abide by 

313
00:15:20,200 --> 00:15:22,340
them can make or break your 
success in a recruitment 

314
00:15:22,350 --> 00:15:24,160
process. 
And I'll just name two or three 

315
00:15:24,170 --> 00:15:27,540
for you to give you an example. 
The 1st is that firms, 

316
00:15:27,610 --> 00:15:30,350
particularly in the Canadian 
recruit, but we'll talk about 

317
00:15:30,360 --> 00:15:32,580
the US as well, starting with 
the Canadian recruit. 

318
00:15:32,590 --> 00:15:36,900
Firms look for signals very 
early on from candidates as to 

319
00:15:36,910 --> 00:15:40,480
how interested they are in that 
firm over other firms. 

320
00:15:40,530 --> 00:15:44,430
So how firms look for this is 
what order do you schedule your 

321
00:15:44,440 --> 00:15:47,290
interviews in? 
So for example, if you schedule 

322
00:15:47,340 --> 00:15:50,850
one firm at 8:00 AM on interview
during interview week on day 

323
00:15:50,860 --> 00:15:54,050
one, that's a very different 
signal than if you schedule a 

324
00:15:54,060 --> 00:15:57,650
firm at 4:00 PM on day one. 
And sometimes it's just a matter

325
00:15:57,660 --> 00:16:01,330
of when they can fit you in. 
But I the signal that they are 

326
00:16:01,340 --> 00:16:04,380
picking up on is you're more 
interested in the firms you you 

327
00:16:04,390 --> 00:16:06,660
meet with first rather than the 
ones you meet with last. 

328
00:16:06,800 --> 00:16:09,280
The second thing that is unique 
to the Canadian market is 

329
00:16:09,290 --> 00:16:11,410
something called first choice 
language. 

330
00:16:11,420 --> 00:16:15,300
Firms will ask students upon 
during the interview process to 

331
00:16:15,310 --> 00:16:19,620
indicate which firm they would 
accept a job offer at before 

332
00:16:19,630 --> 00:16:22,700
they've even gotten a job offer.
By indicating that you are my 

333
00:16:22,710 --> 00:16:26,680
first choice, learning when to 
say yes to a firm and that you 

334
00:16:26,690 --> 00:16:29,590
are my first choice, and 
learning how to tell whether 

335
00:16:29,600 --> 00:16:32,620
that signal will be reciprocated
is very important. 

336
00:16:32,690 --> 00:16:36,240
So the timing and who it's given
to, I always liken it Claudio, 

337
00:16:36,250 --> 00:16:39,760
to to taking somebody to prom. 
Imagine that you are going to 

338
00:16:39,770 --> 00:16:41,450
prom and you have to go with a 
date. 

339
00:16:41,460 --> 00:16:44,700
You can't go alone and there's 
your top five people that you 

340
00:16:44,710 --> 00:16:47,500
would like to ask to prom. 
Your first choice person, 

341
00:16:47,510 --> 00:16:49,880
however, doesn't answer your 
text messages. 

342
00:16:49,890 --> 00:16:52,040
They don't really say hi to you 
in the hallway. 

343
00:16:52,050 --> 00:16:54,370
They don't really sit next to 
you at lunch. 

344
00:16:54,380 --> 00:16:57,070
They don't pay much attention to
you, but they're your first 

345
00:16:57,080 --> 00:16:58,730
choice. 
And then your third choice 

346
00:16:58,800 --> 00:17:01,340
person is waiting for you at 
your locker every day. 

347
00:17:01,350 --> 00:17:04,099
They sit next to you at lunch. 
They carry your books to class. 

348
00:17:04,109 --> 00:17:06,900
They wave at you in the hallway.
Claudio, if you could only ask 

349
00:17:06,910 --> 00:17:11,040
one person to prom and you can 
only ask one person and they 

350
00:17:11,050 --> 00:17:13,520
have to say yes in order for you
to have a date, which one are 

351
00:17:13,530 --> 00:17:15,349
you going to? 
Ask, obviously, option number 

352
00:17:15,359 --> 00:17:18,119
three, Yeah. 
It is the exact same thing in 

353
00:17:18,130 --> 00:17:21,220
the Canadian recruit. 
You may have one firm you love, 

354
00:17:21,280 --> 00:17:24,960
but if that firm is not showing 
interest and sending signals 

355
00:17:24,970 --> 00:17:28,760
back to you in the way and in 
the frequency they should, you 

356
00:17:28,770 --> 00:17:31,380
should go with the firm that 
signaling interest to you. 

357
00:17:31,450 --> 00:17:33,920
That's as highly ranked on your 
list as possible. 

358
00:17:33,990 --> 00:17:36,380
I teach people how to look for 
those signals. 

359
00:17:36,470 --> 00:17:38,680
OK, so that's number two. 
And the third thing I would say 

360
00:17:38,690 --> 00:17:42,090
in terms of unwritten rules is 
that you can't look over eager. 

361
00:17:42,160 --> 00:17:44,990
You have to understand what the 
firm's value in terms of 

362
00:17:45,000 --> 00:17:47,810
personality because they are 
trying to hire groups of 

363
00:17:47,820 --> 00:17:50,190
individuals as a team. 
They're not looking for 

364
00:17:50,200 --> 00:17:53,190
individual superstars. 
They want a cohesive group of 

365
00:17:53,200 --> 00:17:56,030
five 10/20/30 students. 
So you have to know what 

366
00:17:56,040 --> 00:17:58,710
personality types they're 
looking for, what they value in 

367
00:17:58,720 --> 00:18:01,510
terms of skill sets, and then 
how through the way that you 

368
00:18:01,520 --> 00:18:04,570
present your stories, you can 
emulate those values. 

369
00:18:04,620 --> 00:18:08,470
So it's very subtle, but we work
on firm personalities and 

370
00:18:08,480 --> 00:18:11,210
culture fit and this is another 
unwritten rule of the game. 

371
00:18:11,220 --> 00:18:14,630
You have to mirror the type of 
candidate they want and the 

372
00:18:14,640 --> 00:18:18,400
types of skills they value in a 
way that looks like it's organic

373
00:18:18,410 --> 00:18:20,860
and feels organic and not 
forced. 

374
00:18:20,930 --> 00:18:25,100
And so I help build clients 
toward those types of approaches

375
00:18:25,110 --> 00:18:26,680
in a way that's still authentic 
to them. 

376
00:18:26,690 --> 00:18:29,860
So if you don't have this down, 
you could be an amazing 

377
00:18:29,870 --> 00:18:32,780
individual, but you don't fit 
the mold according to this 

378
00:18:32,790 --> 00:18:34,900
recruitment style. 
Now we will say the difference 

379
00:18:34,910 --> 00:18:38,040
in New York is that it tends to 
be much more merit based than 

380
00:18:38,050 --> 00:18:40,340
culture fit based. 
So for my New York candidates, 

381
00:18:40,350 --> 00:18:43,100
we focused less on individual 
personalities of the firms and 

382
00:18:43,110 --> 00:18:45,420
we focused much more on 
transferable skills. 

383
00:18:45,470 --> 00:18:49,080
So what jobs they had and what 
skills they got out of each job 

384
00:18:49,090 --> 00:18:52,740
and highlighting those in the 
interview process to be as merit

385
00:18:52,750 --> 00:18:55,000
based and as performance least 
as possible. 

386
00:18:55,080 --> 00:18:57,280
Whereas in the Canadian side of 
things, we're looking more at 

387
00:18:57,290 --> 00:19:00,230
culture fit and personality and 
the unwritten rules of the game.

388
00:19:00,280 --> 00:19:03,220
Well, that's incredible. 
So we start with storytelling, 

389
00:19:03,230 --> 00:19:06,650
then we talk about principles 
and and how we perceive, 

390
00:19:06,660 --> 00:19:10,250
perceive rewards, and then we go
into unwritten rules. 

391
00:19:10,300 --> 00:19:13,590
It's no wonder that the law 
school edge your company has 

392
00:19:13,600 --> 00:19:16,990
become a go to resource for 
recruitment prep. 

393
00:19:17,000 --> 00:19:20,710
So moving forward, now that 
we've gone over these aspects, 

394
00:19:20,860 --> 00:19:24,920
I'd love to hear what kind of 
gaps in legal education or in 

395
00:19:24,930 --> 00:19:27,870
the support that people receive 
from their careers, office and 

396
00:19:27,880 --> 00:19:30,470
so forth that you were trying to
fill when you created the 

397
00:19:30,480 --> 00:19:32,220
company. 
You did mention that you wanted 

398
00:19:32,290 --> 00:19:35,510
be the coach you never had, but 
I'd love to hear even more on 

399
00:19:35,520 --> 00:19:36,390
that. 
Yeah. 

400
00:19:36,460 --> 00:19:39,370
So I, I give full credit to the 
career development offices 

401
00:19:39,380 --> 00:19:42,790
across law schools in Canada for
all the effort and the work that

402
00:19:42,800 --> 00:19:45,430
they put into ensuring students 
are equipped for the legal 

403
00:19:45,440 --> 00:19:46,830
profession. 
But the truth of the matter, 

404
00:19:46,840 --> 00:19:49,450
Claudio, is that when you have 
two or three hundred students in

405
00:19:49,460 --> 00:19:52,330
a law school going through a 
recruitment cycle and you only 

406
00:19:52,340 --> 00:19:57,170
have a staff of 235 at most 
career officers, there's only so

407
00:19:57,180 --> 00:20:00,030
much bandwidth that can be 
provided to students. 

408
00:20:00,140 --> 00:20:02,990
And the issue, and I'm I go back
to this time and again, the 

409
00:20:03,000 --> 00:20:06,550
issue is not do you have an 
adequate resume or an adequate 

410
00:20:06,560 --> 00:20:08,470
cover letter? 
It's do you have written 

411
00:20:08,480 --> 00:20:10,370
materials in the application 
process? 

412
00:20:10,440 --> 00:20:13,940
And an interview strategy that's
sufficiently differentiates you 

413
00:20:14,010 --> 00:20:16,440
from other candidates. 
So if you're getting advice 

414
00:20:16,450 --> 00:20:19,580
that's applicable to all law 
students, you might raise the 

415
00:20:19,630 --> 00:20:22,200
overall level of what law 
students are producing. 

416
00:20:22,210 --> 00:20:25,100
But you haven't told students 
how to differentiate themselves.

417
00:20:25,150 --> 00:20:28,010
What we do at the law school 
edge is I take a candidate, and 

418
00:20:28,020 --> 00:20:30,760
this is the reason I work with 
them personally, is I listen to 

419
00:20:30,770 --> 00:20:32,780
a candidate story in my intake 
session. 

420
00:20:32,870 --> 00:20:35,940
I understand what makes them 
unique or special, what makes 

421
00:20:35,950 --> 00:20:38,560
their story different from any 
other students. 

422
00:20:38,570 --> 00:20:41,880
And we craft a narrative that 
differentiates them in a way 

423
00:20:41,890 --> 00:20:44,020
that pulls them apart from the 
crowd. 

424
00:20:44,090 --> 00:20:47,220
And so this is what's so 
important is you can't just be 

425
00:20:47,230 --> 00:20:50,240
good when you're in a 
competitive process where there 

426
00:20:50,250 --> 00:20:53,120
are fewer law jobs than there 
are students applying. 

427
00:20:53,190 --> 00:20:55,860
You have to be able to be on the
upper end of the bell curve. 

428
00:20:55,930 --> 00:20:58,220
You have to be in the top 10%. 
You can't just be a good 

429
00:20:58,230 --> 00:20:59,640
candidate that sits in the 
middle. 

430
00:20:59,710 --> 00:21:02,060
You have to be on the tail end, 
the upper tail. 

431
00:21:02,170 --> 00:21:05,040
It's a known fact at this point 
based on all the data that's 

432
00:21:05,050 --> 00:21:07,950
come out from Ultra Virus and 
the University of Toronto 

433
00:21:07,960 --> 00:21:10,480
student newspaper and the data 
they collect on the recruits 

434
00:21:10,490 --> 00:21:13,140
each year, that in the 2L 
recruit alone, there's only 

435
00:21:13,150 --> 00:21:17,900
about 750 jobs available each 
year compared to about 3000 

436
00:21:17,910 --> 00:21:20,270
candidates across Canada 
applying. 

437
00:21:20,330 --> 00:21:23,420
So the success rate for anyone 
applicant is only about 15 to 

438
00:21:23,430 --> 00:21:27,390
20%, only 15 to 20% of students 
applying to the recruit the 

439
00:21:27,400 --> 00:21:29,940
land. 
But at the law School edge, we 

440
00:21:29,950 --> 00:21:34,140
landed 80% of clients in the 2L 
recruit last year, which tells 

441
00:21:34,150 --> 00:21:37,460
us something very important. 
What we do doesn't just make 

442
00:21:37,470 --> 00:21:41,900
somebody good, it makes them 
excellent in contrast to those 

443
00:21:41,910 --> 00:21:43,750
that don't have coaching. 
And it's because we could 

444
00:21:43,760 --> 00:21:45,840
differentiate them sufficiently 
from the crowd. 

445
00:21:45,930 --> 00:21:48,580
Now the other thing I want to 
mention isn't just the success 

446
00:21:48,590 --> 00:21:51,560
rates we've enjoyed, it's how 
often students come back and 

447
00:21:51,570 --> 00:21:54,960
say, I didn't just get a job, I 
actually know what Ioffer now. 

448
00:21:55,010 --> 00:21:57,820
I feel like I understand what 
the market needs from me. 

449
00:21:57,860 --> 00:22:01,480
I understand how I can fill that
and I have confidence in who I 

450
00:22:01,490 --> 00:22:03,720
am as a person and not just a 
professional. 

451
00:22:03,770 --> 00:22:06,620
So there's this transformation 
that occurs with my clients and 

452
00:22:06,630 --> 00:22:09,100
I still keep in touch with so 
many of them two and three years

453
00:22:09,110 --> 00:22:11,860
later who come back and say 
thank you for all the tools you 

454
00:22:11,870 --> 00:22:13,880
gave me. 
I know how to lead with empathy,

455
00:22:13,890 --> 00:22:16,490
but still not burnout. 
I know how to be authentic in 

456
00:22:16,500 --> 00:22:18,720
the workplace and build 
meaningful relationships. 

457
00:22:18,890 --> 00:22:21,940
I know how to get the work done 
and also advocate for myself. 

458
00:22:22,010 --> 00:22:25,720
Like that brings me so much joy.
So that's what I think is, is so

459
00:22:25,730 --> 00:22:29,470
amazing about it. 
Well, to to wrap up today's 

460
00:22:29,480 --> 00:22:32,600
episode, I'd love to ask you if 
you could give one piece of 

461
00:22:32,610 --> 00:22:36,270
advice to every law student who 
you know, seriously from the 

462
00:22:36,280 --> 00:22:40,100
beginning could do in their 
education and, and get ready for

463
00:22:40,110 --> 00:22:43,400
the workforce in that sense. 
But also for those who are maybe

464
00:22:43,470 --> 00:22:47,170
constantly feeling like they're 
behind or they're bit uncertain 

465
00:22:47,180 --> 00:22:50,050
and then they're here, these 
numbers and they get even a 

466
00:22:50,060 --> 00:22:52,170
little more scared about the 
whole process. 

467
00:22:52,180 --> 00:22:55,550
The one piece of advice is if 
you know that you don't have a 

468
00:22:55,560 --> 00:22:58,210
mentor to guide you through 
this, if you know you don't come

469
00:22:58,220 --> 00:23:01,710
from multi generations of 
lawyers in your family who are 

470
00:23:01,720 --> 00:23:03,970
networked in. 
If you feel like you know you're

471
00:23:03,980 --> 00:23:06,310
the first to kind of go through 
this or you don't know what to 

472
00:23:06,320 --> 00:23:09,010
ask or who to go to, find 
someone who can help find a 

473
00:23:09,020 --> 00:23:11,510
coach, get coaching, invest in 
it early. 

474
00:23:11,580 --> 00:23:13,190
Because what I can tell you is 
this. 

475
00:23:13,240 --> 00:23:16,810
I've seen people who haphazardly
land jobs, don't quite know what

476
00:23:16,820 --> 00:23:19,570
the formula was, forgetting it, 
but somehow land it, burn out 

477
00:23:19,580 --> 00:23:22,890
part way, don't know how to 
actually succeed, or don't get 

478
00:23:22,900 --> 00:23:25,650
hired back after articling and 
they wonder what they did wrong.

479
00:23:25,720 --> 00:23:28,510
Landing a job is not the only 
thing you have to worry about. 

480
00:23:28,520 --> 00:23:30,470
It's the longevity of your 
career. 

481
00:23:30,540 --> 00:23:33,270
And so if you can get coaching 
earlier on in the process to 

482
00:23:33,280 --> 00:23:35,490
understand what is the market 
actually rewarding? 

483
00:23:35,600 --> 00:23:37,630
How can you position yourself 
accordingly? 

484
00:23:37,680 --> 00:23:40,140
How can you develop the 
resilience and the skills not 

485
00:23:40,150 --> 00:23:43,090
just to get the job, but to 
excel once you get there, which 

486
00:23:43,100 --> 00:23:45,470
by the way, increases your 
earning potential over your 

487
00:23:45,480 --> 00:23:47,520
lifetime? 
Why not make the investment at 

488
00:23:47,530 --> 00:23:51,230
the beginning rather than 
flaming out or being asked to 

489
00:23:51,240 --> 00:23:54,220
leave the firm or finding that 
you know your networks aren't 

490
00:23:54,230 --> 00:23:56,850
strong enough to keep you there?
Why wait until it becomes a 

491
00:23:56,860 --> 00:23:58,990
crisis? 
Invest early and do it right 

492
00:23:59,000 --> 00:24:01,340
from the start. 
So please, don't hesitate. 

493
00:24:01,350 --> 00:24:04,730
Think about coaching as part of 
your tuition. 

494
00:24:04,810 --> 00:24:07,260
It's part of the education that 
you need to bridge the gap 

495
00:24:07,270 --> 00:24:10,140
between what schools teach you 
academically and what the market

496
00:24:10,150 --> 00:24:12,640
actually needs. 
That bridge is why the law 

497
00:24:12,650 --> 00:24:14,720
school edge exists. 
That's amazing. 

498
00:24:14,810 --> 00:24:17,320
Well, thank you so much for 
taking the time to share a 

499
00:24:17,330 --> 00:24:20,900
little bit about your insights 
and and all that people can get 

500
00:24:20,910 --> 00:24:23,100
value out of your business. 
They really appreciate that. 

501
00:24:23,150 --> 00:24:24,840
Thank you so much Claudia was a 
pleasure to be. 

502
00:24:24,850 --> 00:24:27,410
Here, thank you all for tuning 
into today's episode and we'll 

503
00:24:27,420 --> 00:24:36,010
see you on the next one. 
Thanks for listening, and we'll 

504
00:24:36,020 --> 00:24:39,160
see you on the next episode. 
This episode was sponsored by 

505
00:24:39,170 --> 00:24:41,340
Contender. 
Check them out at 

506
00:24:41,350 --> 00:24:43,440
contenderllc.com.
