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Welcome to studying law Around 
the world. 

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I'm Claudio Klaus. 
In each episode, I talk with 

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lawyers, law students, and 
professors from different parts 

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of the world to talk about legal
education, careers, and what the

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profession looks like in real 
life. 

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We talk about the hard parts, 
the surprises, and the decisions

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that shaped their paths. 
Whether you're planning to study

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abroad, thinking about working 
in another legal system, or just

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curious about how law works 
around the world, this podcast 

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is for you. 
Whether you're studying law in 

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Mumbai or practising in 
Manhattan, Rev can help you 

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transcribe and analyze all your 
case materials with 

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verifiablecitations.learnmore@rev.com.
Today we have the opportunity to

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listen to Peter Hawkings. 
Peter spoke a lot about 

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networking in the past and who 
is a great mentor to people who 

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are wanting to learn more about 
it. 

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Thank you so much for joining us
today, Peter. 

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I am delighted to be here. 
Thank you very much for inviting

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me. 
To introduce you to our 

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audience, would you mind 
introducing yourself? 

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Sure, I'm happy to. 
So I am the co-owner of who is 

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the Brazilian in the mix. 
I am Co chair of the Brazil 

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Canada Chamber of Commerce, 
which I just got reelected, 

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which is always nice. 
And I'm a mentor to newcomers, 

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women reentering the workforce, 
new grads and really anybody 

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without a network. 
What I found was in my own 

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career and then with Mellanox 
specifically, we hire newcomers 

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and in fact I'm the only 
Canadian born person in the 

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company. 
Everybody is from somewhere 

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else. 
And since they had terrible 

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stories of how they got here and
and what they had to go through,

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I decided I would make it my 
mission to tell people, OK, this

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is what you can do. 
These are the strategies you can

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use so you don't have to go 
through all that terrible crap 

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to get here. 
And I've actually spoken to lots

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of young lawyers and, you know, 
Brazil has a real sophistication

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when they're bringing, when 
lawyers are immigrating here. 

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And those who have actually done
all the training to be both 

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legal in Brazil and legal here 
are really, really good, really 

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sophisticated. 
However, everybody needs help 

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networking and I'm happy to do 
that. 

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That's amazing. 
Thank you so much for your 

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willingness to be here in the 
podcast today and also for all 

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the work you do for for people 
all around the globe really who 

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are coming here to Canada. 
And I've, I took the liberty of,

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you know, putting some questions
together here. 

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I watched a few of your previous
podcasts as well, and I love 

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learning about your story. 
From what I understand you, you 

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grew up in somewhat of a 
countryside, part of the country

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and, and came to an industry 
that you didn't know much about.

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So it's amazing that you've, you
know, just really built that for

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yourself and solve that first. 
Hand Well, you know, it's funny.

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I come from New Brunswick, which
is a small province. 

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I actually, it's funny I say 
that, but I only lived there in 

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my teenage years. 
As a kid, I lived in Nova Scotia

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and then I went to Dalhousie 
University in Nova Scotia. 

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But in those formative teenage 
years where you build your 

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friends and you build your 
connections. 

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And it's quite funny because it 
is a very rural area and my 

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parents had retired by that 
point, living in a farm and my 

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sister has an organic farm next 
door. 

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But when when you know, 
Facebook, suddenly I was 

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reconnected to all the people I 
graduated from high school with 

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and they went on to have 
successful lives in politics and

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business and in farming. 
It was wonderful to reconnect 

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with those people, but it was 
also wonderful to see that the 

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world now could connect online. 
It didn't have to be there. 

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And then in the next part of the
career move is I came to came W 

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to Ontario because everybody 
comes to Toronto looking for 

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jobs. 
And once we're here, I found 

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myself, you know, at odds and 
did all the bartending jobs and 

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all the waitering jobs and all 
that stuff. 

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And I got a job at McClelland 
Stewart Publishers, a very 

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beautiful publisher with lovely 
books. 

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But we did The Handmaid's Tale. 
We did The English Patient Wants

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a big, big, lovely books and 
bright and early played a small 

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part in them. 
And it worked there for 10 years

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and loved it. 
And however, we were brought by 

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a German company and suddenly I 
was 40 years old, was out of a 

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job and I was really overpaid in
a dying industry. 

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And so, you know, said, look, I 
want to start this straight 

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forwarding company and I need 
you to be there. 

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And so we started it and he 
actually started it. 

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Then I, I sulked for four months
and then I joined. 

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And then, so then it's, it's 
funny, I barely knew what 

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freight forwarding was. 
And then I owned the company and

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so it was, it was crazy to learn
about international shipping and

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how it works and all this kind 
of stuff. 

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And, but ultimately then as we 
started hiring people, we 

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realized what we needed and what
we needed was that international

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expertise. 
We needed people who knew the 

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home markets. 
We needed people who had a great

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facility with language. 
And once that all got in place, 

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I realized that my real value 
too was helping those people and

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others negative navigate what 
happens here in Canada, how we 

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do business, you know, being 
kind of the gringo and the mix 

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it. 
And we've never looked back. 

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It's been 20-3 years and it's 
been a wonderful ride with the 

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company. 
And in addition to that, though,

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and it was Brazilian, and so 
they had lots of access to 

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Brazilian stuff, and that got me
volunteering in different 

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organizations, including the 
Brazil Canada Chamber of 

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Commerce, the BBC, and other 
communications. 

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And that's been really rewarding
as well. 

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Sometimes careers are completely
accidental, no matter what you 

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do, no matter what you try to 
do. 

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Absolutely. 
And going into the topic of 

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today's podcast, I'd love to 
hear a little bit about your 

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views and your commentary 
specifically starting up on 

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online presence and LinkedIn. 
So I've, I've heard some of your

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great comments about, you know, 
people should do this and that 

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for a picture on LinkedIn, 
people should do, you know, 

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different, different things. 
And I love how practical those 

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are. 
So I'd love to start by asking 

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what's something lawyers often 
do on LinkedIn that maybe looks 

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strategic but could backfire 
when it comes to, you know, 

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building trust, actually getting
work, getting business? 

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So there's a couple of things 
here that I think are very 

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interesting. 
COVID was the great equalizer. 

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Once COVID kicked in and people 
are working from home, you no 

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longer had to reach out through 
the people who keep the gates 

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closed. 
You suddenly could access the 

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actual decision maker. 
And with that in play, I found 

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more and more people could 
access the decision maker, but 

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they weren't ready to access the
decision maker because no matter

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how professional you were in 
person, no matter how good you 

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are person, if your online 
presence doesn't make you look 

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professional, then when you're 
reaching out, the other person 

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is thinking, my God, who is 
this? 

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You know, they're just dying a 
little bit. 

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So I try to get everybody to 
understand that we do judge a 

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book by its cover. 
And so you have to make sure 

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that your LinkedIn and your 
other communications are all 

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completely professional. 
And I am a big believer in 

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understanding what you can 
control. 

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You can control this. 
These are, you know, people say,

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oh, well, it's out of my 
control. 

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No, it's not. 
If you spent two hours on your 

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LinkedIn profile, two hours, you
could change the way people 

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perceive you. 
Alright, that that is it Because

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while you're sleeping, people 
snooping and they're looking at 

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your LinkedIn. 
But if you're LinkedIn is 

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incomplete or if it's got links 
on it that don't connect to 

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anywhere, if you've got, you 
know, some portfolio you haven't

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checked in ages, if you yourself
haven't posted in weeks or 

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months, that that's all 
ridiculous. 

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And so I always say, first of 
all, do the background banner 

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image and that's that long 
horizontal image. 

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It is 20% of the profile we see 
on the screen. 

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So if you are a lawyer and you 
are an internationally trained 

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lawyer who can work in Canada, 
then I want to see your home 

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flags. 
I want to see Canadian flags. 

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I want to see handshakes. 
I want to see images that 

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reinforce that. 
OK, I do not want to see nature,

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don't want to see flowers, don't
want to see ME buttons, don't 

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wanna see a quote from Nelson 
Mandela. 

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I want to see something that 
really does make me think that 

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you are a lawyer. 
OK. 

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And we're talking about law in 
this particular case. 

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The next thing is the photo. 
Lawyers always do that very 

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severe non smiling pose and and 
with the hands folded, right? 

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They always do the hands folded.
And I'm always saying, OK, 

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that's not the lawyer I want. 
I want the lawyer who is 

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welcoming to me. 
And so I say smile, keep your 

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hair under control. 
Wear a jacket. 

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For guys that's a white shirt 
and maybe a tie and a dark 

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jacket. 
For women it is a simple blouse 

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and a jacket. 
Jackets are what professionals 

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wear. 
And then and just a pleasant 

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warm smile. 
And all that does is make me 

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stop two or three seconds longer
on your profile when I'm 

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shopping around for lawyers, if 
I'm shopping around for staff, 

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if I'm shopping around for 
somebody who is professional, I 

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want them to look professional. 
And so in the names, I want one 

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first name, one last name. 
Brazilians have a gazillion 

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names. 
And you know, when I look at the

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list of the BCBA, which is an 
organization I love, and then I 

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see those names that I'm 
thinking, Oh my goodness, who 

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the hell has five names? 
Well, plenty of people here. 

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So one first name, one last 
name. 

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And then very important too, on 
your headline, which is the 

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characters under your name or 
something else. 

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LinkedIn doesn't really like it,
but I like it. 

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Put your credentials, your, 
your, the, the letters of your 

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degrees right beside your name 
because I want to see it front 

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and centre what you've trained, 
been trained for because that 

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shows me that you have the 
dedication to do it. 

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So I want to see that right 
beside your name. 

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Then under the underneath your 
headline, you have 260 

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characters. 
I want to see the keywords, you 

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know, if you, what kind of 
litigation you do, what kind of 

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networking you networks you 
belong to. 

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I want to know if you're 
multilingual, all of that stuff.

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Don't put your company name and 
your school name. 

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Again, that's already going to 
show up on the right hand side 

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of your profile. 
So in that 260 characters that 

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goes to 4 lines. 
You can jam a lot in there. 

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Then under contact information, 
fill it out. 

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Please give me a phone number, 
please give me an e-mail. 

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Don't give me your birthday, not
gonna send you any gifts. 

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I always said when I see people 
put their birthday and I think, 

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well, I can steal your ID now. 
So don't put your birthday in. 

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And in fact, I know plenty of 
people when your birthday comes 

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up, that's when they delete you,
OK, because you've got so much 

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activity on your profile and 
you're not going to notice. 

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So don't, don't give reason 
people a reason to say no. 

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I also it's, it's funny, I've 
seen plenty of people who say, 

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Oh, I don't like that person. 
They're Capricorn. 

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And so if you have, you know, 
don't give people a reason to 

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say no, That's what I say over 
and over again. 

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So good contact, complete 
contact information. 

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And then from there, I think 
everybody should just remember 

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to have a complete about essay. 
And we really want to know 

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something about you. 
You can have it both in 

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paragraph form and in point form
and just the key things that 

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matter to you and make it long 
enough so that when I click read

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more, the algorithm of LinkedIn 
shows that you are that there's 

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activity on your profile. 
Alright. 

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And so you need it to be long 
enough that that happens. 

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And then otherwise you're going 
to put your experience on there,

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you know, in reverse 
chronological order. 

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If you have some outstanding 
volunteerism that happens at the

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very end of your profile, put it
up in your essay and maybe even 

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reference a little bit in your 
headline. 

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OK, because the BBC is my 
volunteer work, but it's very 

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definitely one of my key 
credentials. 

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So I put it up at the very top 
and make sure that that is 

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something front and centre that 
people can see. 

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00:11:54,510 --> 00:11:57,370
But it's, it's funny, I mean, 
I'm giving all these very 

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00:11:57,380 --> 00:12:01,130
practical comments, but I want 
to remind people why they're 

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doing LinkedIn. 
All right? 

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Number one, you're doing it so 
that people can find you online 

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and it'll be more likely they'll
look there than they will on a 

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00:12:10,140 --> 00:12:13,290
website for your law firm. 
And the other thing that I think

235
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is super important for people to
remember is that you can pick up

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all kinds of clients and 
business by having that profile 

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00:12:21,880 --> 00:12:24,190
there, OK? 
I think that's something that's 

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00:12:24,200 --> 00:12:29,090
very, very important. 
You know, as we've been hearing 

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00:12:29,100 --> 00:12:32,210
from lawyers around the world on
this show, one thing that's 

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00:12:32,220 --> 00:12:35,690
universal is the challenge of 
managing massive amounts of case

241
00:12:35,700 --> 00:12:37,690
materials. 
Whether you're dealing with 

242
00:12:37,700 --> 00:12:41,570
witness statements in Sydney or 
reviewing contracts in Chicago, 

243
00:12:41,620 --> 00:12:45,550
the volume can be overwhelming. 
That's why I wanted to tell you 

244
00:12:45,560 --> 00:12:49,750
about Rev. Instead of analyzing 
documents one at a time, you 

245
00:12:49,760 --> 00:12:54,890
upload everything to 1 workspace
PDF's, audio recordings, video 

246
00:12:54,900 --> 00:13:00,350
depositions, transcripts, Revs. 
AI analyzes them altogether and 

247
00:13:00,360 --> 00:13:04,030
spots connections you'd never 
catch working file by file. 

248
00:13:04,100 --> 00:13:07,290
Every insight comes with 
clickable citations that take 

249
00:13:07,300 --> 00:13:10,280
you right back to the source. 
So when the AI finds a 

250
00:13:10,290 --> 00:13:13,500
contradiction between witness 
statements, you can verify it 

251
00:13:13,510 --> 00:13:15,900
instantly. 
Whether you're a law student or 

252
00:13:15,910 --> 00:13:19,460
practicing attorney building 
your international career, Rev 

253
00:13:19,470 --> 00:13:22,700
Insights gives you that edge our
guests always talk about. 

254
00:13:22,710 --> 00:13:28,100
Check it out at rev.com. 
Perfect. 

255
00:13:28,150 --> 00:13:31,960
Well, something that I, that I 
taught you go forward is also in

256
00:13:31,970 --> 00:13:34,320
this context of being a law 
student, right. 

257
00:13:34,390 --> 00:13:37,820
So there's multiple different 
ways of being a law student 

258
00:13:37,830 --> 00:13:40,780
right now in Canada, be it an 
internationally trained lawyer 

259
00:13:40,790 --> 00:13:44,840
who is currently going through 
some additional credentials in 

260
00:13:44,850 --> 00:13:46,560
Canada in order to become a 
lawyer here. 

261
00:13:46,630 --> 00:13:49,640
And that doesn't have a lot of 
experience back home or in 

262
00:13:49,650 --> 00:13:51,990
Canada. 
And you know, there's all these 

263
00:13:52,000 --> 00:13:54,290
different scenarios that we 
could put up here. 

264
00:13:54,300 --> 00:13:57,320
But overall, what I hear a lot 
from law students is that they 

265
00:13:57,330 --> 00:14:01,160
feel like they either don't have
anything to post about or they 

266
00:14:01,230 --> 00:14:04,490
can't post because they don't 
have, you know, a specific point

267
00:14:04,500 --> 00:14:07,220
of view or something like that. 
And, and you just mentioned that

268
00:14:07,230 --> 00:14:10,580
it would be important to keep up
to date, you know, having posts 

269
00:14:10,590 --> 00:14:13,240
going, have, you know, some 
activity going on. 

270
00:14:13,370 --> 00:14:16,900
So I wanted to ask you, what's 1
type of post that maybe could 

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00:14:16,910 --> 00:14:20,260
work better for people who don't
have necessarily some work 

272
00:14:20,270 --> 00:14:24,060
experience or some specific 
point of view or something to, 

273
00:14:24,070 --> 00:14:26,740
to necessarily teach? 
Is there, is there anything 

274
00:14:26,750 --> 00:14:28,390
you've seen people doing that 
works? 

275
00:14:28,400 --> 00:14:31,050
Or is there something in your 
personal experience you believe 

276
00:14:31,060 --> 00:14:33,920
that would be beneficial? 
I see people all the time post. 

277
00:14:33,930 --> 00:14:36,400
I've just been promoted to this.
I've just learned this 

278
00:14:36,410 --> 00:14:37,900
certification. 
Great. 

279
00:14:38,230 --> 00:14:42,880
However, I believe that if you 
were to post a decision just 

280
00:14:42,890 --> 00:14:48,260
came down on X and I think that 
they clearly considered these 

281
00:14:48,270 --> 00:14:50,560
issues as being more important 
than something else. 

282
00:14:50,750 --> 00:14:54,810
So if in other words, you're 
posting a commentary on some 

283
00:14:54,820 --> 00:14:58,120
decision that's in the news, 
alright, that makes you 

284
00:14:58,190 --> 00:15:01,130
thoughtful, it makes you 
interactive with the LinkedIn 

285
00:15:01,140 --> 00:15:02,880
algorithm. 
And I can't impress upon you how

286
00:15:02,890 --> 00:15:05,320
important that is because just 
because you're on LinkedIn 

287
00:15:05,330 --> 00:15:07,410
doesn't mean your name is going 
to come up for anything. 

288
00:15:07,420 --> 00:15:10,460
The algorithm works that the 
person who is more active on 

289
00:15:10,470 --> 00:15:13,720
LinkedIn will rise higher than 
ones who aren't. 

290
00:15:13,780 --> 00:15:16,580
So the best qualified person is 
not the person who gets the job.

291
00:15:16,650 --> 00:15:19,380
It is the person who has the 
balanced amount of activity. 

292
00:15:19,670 --> 00:15:24,280
So I think if you spot someone 
else who has posted something 

293
00:15:24,290 --> 00:15:27,880
about some topic that is hot, 
that is in the news, that is 

294
00:15:27,890 --> 00:15:31,380
relevant, then sharing that with
your comments. 

295
00:15:31,430 --> 00:15:34,450
And so you know, saying, I'm 
just trying to think of a 

296
00:15:34,460 --> 00:15:35,580
decision that might have come 
down. 

297
00:15:35,660 --> 00:15:38,870
It can be anything from green 
space to there has been an 

298
00:15:38,880 --> 00:15:43,140
increase in unqualified people 
claiming to provide what could 

299
00:15:43,150 --> 00:15:47,970
be conceived as legal advice. 
It, you know, how useful is 

300
00:15:47,980 --> 00:15:50,190
small claims court, What are the
differences? 

301
00:15:50,200 --> 00:15:52,140
You could even talk about what 
the differences are between 

302
00:15:52,150 --> 00:15:54,870
Brazilian law and Canadian law 
or any kind of law around the 

303
00:15:54,880 --> 00:15:57,810
world, because I think the 
topics are actually endless. 

304
00:15:58,100 --> 00:16:02,330
And here's the thing, ChatGPT is
your friend. 

305
00:16:02,420 --> 00:16:06,790
And So what I would do is 
certainly put in some prompts of

306
00:16:06,800 --> 00:16:10,210
your opinion, your viewpoints 
and see what Chachi BT 

307
00:16:10,220 --> 00:16:12,200
generates. 
And I can tell it ChatGPT 

308
00:16:12,210 --> 00:16:17,750
article right away because it's 
1000 words or it's 500 words, 

309
00:16:17,820 --> 00:16:21,110
but you want the post that is 75
wins. 

310
00:16:21,180 --> 00:16:22,680
OK. 
And then you're gonna look and 

311
00:16:22,690 --> 00:16:25,710
see what CPT generates. 
You're going to tweak that to 

312
00:16:25,720 --> 00:16:27,100
make it. 
And really you're looking for 

313
00:16:27,110 --> 00:16:28,670
the structure that it's 
providing. 

314
00:16:28,720 --> 00:16:32,010
You're going to tweak it. 
And I think in 20 minutes you 

315
00:16:32,020 --> 00:16:35,370
can have a post and doing 20 
minutes once a week, you can 

316
00:16:35,380 --> 00:16:37,550
have a very interesting post on 
something. 

317
00:16:37,560 --> 00:16:40,700
So you know, you're going to cut
and paste part of an article and

318
00:16:40,710 --> 00:16:44,180
you're going to say, I would 
like to comment on this. 

319
00:16:44,190 --> 00:16:46,110
I agree. 
And I think they consider the 

320
00:16:46,120 --> 00:16:48,530
following points and then see 
what it generates. 

321
00:16:48,580 --> 00:16:51,240
And then you have a post because
people are always saying I don't

322
00:16:51,250 --> 00:16:52,810
have time. 
And they're also saying I'm 

323
00:16:52,820 --> 00:16:55,280
worried about my English. 
The fact is that you do have 

324
00:16:55,290 --> 00:16:58,190
time because everything is being
done for you nowadays. 

325
00:16:58,290 --> 00:17:02,430
And in my communications, I have
3 or 400 mails a day. 

326
00:17:02,620 --> 00:17:06,030
No one can deal with three or 
400 emails a day, not at all. 

327
00:17:06,079 --> 00:17:09,010
So I am whipping through things 
as fast as possible. 

328
00:17:09,099 --> 00:17:13,910
And I absolutely have many AI 
templates that I use for 

329
00:17:13,920 --> 00:17:16,380
different communications to make
sure that things are speed up as

330
00:17:16,390 --> 00:17:18,640
quickly as possible. 
Because by and large, people 

331
00:17:18,650 --> 00:17:21,500
have the same kind of problems. 
But in terms of the posts that 

332
00:17:21,510 --> 00:17:24,950
you can do, and you can even do 
a post about your international 

333
00:17:24,960 --> 00:17:27,410
experience, the fact that you 
came to this country, why did 

334
00:17:27,420 --> 00:17:29,690
you come here? 
You know, because if we're 

335
00:17:29,700 --> 00:17:31,960
talking about Brazilians, we're 
talking about people who love 

336
00:17:31,970 --> 00:17:34,710
their country, but they came to 
this country for some reason or 

337
00:17:34,720 --> 00:17:36,510
other. 
So let's hear why. 

338
00:17:37,240 --> 00:17:41,370
Let's, it can be good and bad. 
It has to be short, it has to be

339
00:17:41,380 --> 00:17:44,630
relevant. 
And so you can do plot 

340
00:17:44,640 --> 00:17:46,790
leadership, which means that 
you're going to write an article

341
00:17:46,800 --> 00:17:49,020
about something new. 
You can do commentary, which 

342
00:17:49,030 --> 00:17:51,680
means you've seen an article and
you're commenting on it or 

343
00:17:51,690 --> 00:17:54,230
you've seen someone else's post 
and you're commenting on it. 

344
00:17:54,460 --> 00:17:58,140
And I will tell you that's a 
great strategy because that is 

345
00:17:58,150 --> 00:18:01,890
also the way that you do 
connecting that your network. 

346
00:18:01,960 --> 00:18:03,670
So let's talk about that for a 
second. 

347
00:18:03,860 --> 00:18:08,450
The the way to network and 
online networking is really 

348
00:18:08,500 --> 00:18:12,510
effective as you start 
identifying who you want to 

349
00:18:12,520 --> 00:18:15,670
target, whether it's a law firm 
and someone in that law firm or 

350
00:18:15,680 --> 00:18:17,840
it's a large organization and 
you were looking to be their 

351
00:18:17,850 --> 00:18:20,270
counsel or whatever it is you're
looking for. 

352
00:18:20,320 --> 00:18:24,240
You find those individuals and 
if they post, you're going to 

353
00:18:24,250 --> 00:18:27,000
not press connect or not. 
You're going to follow them, but

354
00:18:27,010 --> 00:18:29,480
you're not going to press 
connect and you're going to 

355
00:18:30,770 --> 00:18:34,480
comment on whatever they posted.
It is going to be thoughtful, it

356
00:18:34,490 --> 00:18:37,640
is going to be upbeat and it's 
going to have an open-ended 

357
00:18:37,650 --> 00:18:39,620
question, non yes or no 
question. 

358
00:18:39,670 --> 00:18:43,540
So somebody posts, my company is
now doing XXX and you know, it's

359
00:18:43,550 --> 00:18:46,890
one of those banal, you know, 
boring posts and you're going to

360
00:18:46,900 --> 00:18:48,900
comment. 
It's so exciting that you moved 

361
00:18:48,910 --> 00:18:51,840
in that direction. 
I have often thought that that 

362
00:18:51,850 --> 00:18:53,980
would be the next thing you 
would do. 

363
00:18:54,350 --> 00:18:56,410
What made you come to that 
decision? 

364
00:18:57,370 --> 00:19:00,980
OK, And suddenly you're having a
connection with this person. 

365
00:19:01,270 --> 00:19:06,400
If they answer, then you 
actually have a warm connection 

366
00:19:06,450 --> 00:19:10,520
when you press connect, OK. 
And so this is how you are 

367
00:19:10,730 --> 00:19:13,540
treating it like a conversation 
and you're being a human being. 

368
00:19:13,910 --> 00:19:17,800
And the, the how question, how 
did you come to that response? 

369
00:19:17,810 --> 00:19:20,820
How did you feel when you, when 
this particular thing happened? 

370
00:19:20,830 --> 00:19:24,320
Whatever it is, you can, you're,
you're, you're really engaging 

371
00:19:24,330 --> 00:19:28,300
people and you should do two or 
three a day, OK, Because again, 

372
00:19:28,370 --> 00:19:32,080
the, how much you use LinkedIn 
and how much externalization and

373
00:19:32,090 --> 00:19:36,240
how much LinkedIn members come 
to you raise your profile. 

374
00:19:36,330 --> 00:19:38,620
And I talk about LinkedIn all 
the time because it is our 

375
00:19:38,630 --> 00:19:41,310
professional profile. 
Like people say, well, I'm a 

376
00:19:41,320 --> 00:19:43,110
lawyer and a doctor, I don't 
really need it. 

377
00:19:43,200 --> 00:19:45,230
Yes, you do. 
People are looking. 

378
00:19:45,400 --> 00:19:47,790
People are looking. 
And so make it as professional 

379
00:19:47,800 --> 00:19:50,590
as possible so that we can 
understand what you're doing. 

380
00:19:50,640 --> 00:19:52,850
And it is a great way to connect
with people. 

381
00:19:53,200 --> 00:19:56,410
When you do the connect request,
you're always send a note. 

382
00:19:56,620 --> 00:20:01,450
And that note is never resume. 
That note is always asking its 

383
00:20:01,460 --> 00:20:03,270
greet. 
Hello, Peter Hawkins, 

384
00:20:03,340 --> 00:20:04,990
Compliment. 
You're terrific. 

385
00:20:05,040 --> 00:20:08,430
And ask for advice. 
I would like to know how to get 

386
00:20:08,440 --> 00:20:10,010
a job in Canada, whatever it is.
OK. 

387
00:20:10,200 --> 00:20:12,790
So yeah, it's great. 
Compliment, ask for advice. 

388
00:20:12,840 --> 00:20:15,790
But before you do that, you're 
going to thoughtfully comment on

389
00:20:15,800 --> 00:20:17,200
their posts. 
What do you think of? 

390
00:20:17,210 --> 00:20:19,210
That sounds amazing. 
That sounds like a great 

391
00:20:19,220 --> 00:20:22,810
framework and as I said, so very
actionable. 

392
00:20:23,130 --> 00:20:25,530
That makes it especially 
valuable for people who are 

393
00:20:25,540 --> 00:20:28,160
listening to this and who are 
maybe have exactly those 

394
00:20:28,170 --> 00:20:30,580
objections, you know, thinking, 
hey, I have to juggle my 

395
00:20:30,590 --> 00:20:33,360
billable targets. 
I have exams to take care of, 

396
00:20:33,430 --> 00:20:36,620
but these are just small, 
consistent habits that can build

397
00:20:36,630 --> 00:20:39,990
up connections and can build up 
that network. 

398
00:20:40,000 --> 00:20:43,140
And as you said, thought 
leadership commenting, so many 

399
00:20:43,150 --> 00:20:44,850
options. 
You can get a good mix of 

400
00:20:44,860 --> 00:20:47,200
everything there, right? 
I thought you just transition 

401
00:20:47,210 --> 00:20:50,260
here moving forward to the end 
of our conversation today. 

402
00:20:50,330 --> 00:20:53,880
I wanted to ask you also about 
we do build those connections 

403
00:20:53,890 --> 00:20:57,920
and start getting people kind of
rolling into my LinkedIn page, 

404
00:20:57,930 --> 00:20:59,460
getting those conversations 
going. 

405
00:20:59,470 --> 00:21:03,480
What's the good point of it? 
Do you feel like most of these 

406
00:21:03,490 --> 00:21:06,100
conversations as they're 
fruitful and all of that, they 

407
00:21:06,110 --> 00:21:10,040
should be moved into an into an 
in person interaction after 

408
00:21:10,050 --> 00:21:13,440
that, should we, you know, be 
scheduling coffee chats and then

409
00:21:13,510 --> 00:21:16,800
getting to know those people in 
one-on-one settings, in person 

410
00:21:16,810 --> 00:21:18,920
and all of that? 
Is that what you feel like the 

411
00:21:18,930 --> 00:21:22,280
the natural transition should be
and what young Laura should be 

412
00:21:22,330 --> 00:21:24,620
striving for as they connect to 
more people? 

413
00:21:24,790 --> 00:21:27,600
I'm going to say yes or no and 
I'm going to start with the no. 

414
00:21:27,750 --> 00:21:32,730
I get asked to have a coffee 
chat five times a day and I 

415
00:21:32,740 --> 00:21:35,400
don't have time for any of them.
And they say, well, you drink 

416
00:21:35,410 --> 00:21:37,560
coffee. 
Yes, I drink coffee at my desk. 

417
00:21:37,650 --> 00:21:44,200
And So what I try to do is if a 
group of people want to contact 

418
00:21:44,210 --> 00:21:47,900
me, I say, let's set up a zoom 
And even, you know, I can tell 

419
00:21:47,910 --> 00:21:50,940
you a date and we can recruit 
everybody and you can all we can

420
00:21:50,950 --> 00:21:53,210
do a group Zoom and you can 
answer your basic questions 

421
00:21:53,220 --> 00:21:55,320
there. 
And then we can decide what to 

422
00:21:55,330 --> 00:21:57,380
do next. 
Because sometimes the coffee 

423
00:21:57,390 --> 00:22:00,110
chat is an informational chat. 
They're not asking for job, 

424
00:22:00,120 --> 00:22:01,460
they're looking For more 
information. 

425
00:22:01,530 --> 00:22:03,920
But people do want that personal
touch. 

426
00:22:03,930 --> 00:22:06,270
I'm one person and I can't talk 
to everybody. 

427
00:22:06,380 --> 00:22:10,280
You know it, it has been, I've 
actually mentored more than 

428
00:22:10,290 --> 00:22:13,340
10,000 people in the last 15 
years. 

429
00:22:13,350 --> 00:22:15,760
And so I, you know, I don't have
time. 

430
00:22:15,850 --> 00:22:18,870
That's all there is to it. 
So I don't think an in person 

431
00:22:18,880 --> 00:22:23,940
meeting is valuable unless there
is a real movement forward in 

432
00:22:23,950 --> 00:22:26,920
some particular action. 
You're up for potential 

433
00:22:26,930 --> 00:22:30,960
interview, you're doing some 
coaching, there's something you 

434
00:22:30,970 --> 00:22:33,200
can work together and you'll 
have to remember too. 

435
00:22:33,210 --> 00:22:36,100
It's a give and take. 
You can't just be asking for 

436
00:22:36,110 --> 00:22:38,460
something, you have to be 
offering something. 

437
00:22:38,550 --> 00:22:41,820
And what people do to me, which 
I just die over what they offer 

438
00:22:41,830 --> 00:22:46,600
me is more people who need help.
I'm always like, don't do that 

439
00:22:46,610 --> 00:22:48,980
to me. 
You help them, now you can help 

440
00:22:48,990 --> 00:22:50,740
them. 
You don't need me, you can do 

441
00:22:50,750 --> 00:22:52,320
it. 
And so that is something that 

442
00:22:52,330 --> 00:22:56,110
makes me cringe. 
However, on the other side of 

443
00:22:56,120 --> 00:23:00,980
things, where the, the, the 
connection is really valuable is

444
00:23:00,990 --> 00:23:05,860
if you identify an event where 
you both can go and meet at that

445
00:23:05,870 --> 00:23:07,140
event. 
OK. 

446
00:23:07,230 --> 00:23:11,220
And then in those cases, when 
you go up, be sure and say your 

447
00:23:11,230 --> 00:23:14,220
first name and your last name. 
The number of people who come up

448
00:23:14,230 --> 00:23:17,640
to me and say, hi, I'm Shuang. 
And I say wonderful. 

449
00:23:17,710 --> 00:23:20,680
I know more than 30 Swans. 
Which one are you? 

450
00:23:20,800 --> 00:23:24,420
And because I've only met people
online or on Zoom and you look 

451
00:23:24,430 --> 00:23:27,980
very different in person. 
And it is going to those 

452
00:23:28,440 --> 00:23:31,750
introducing yourself and again, 
looking like your picture. 

453
00:23:31,810 --> 00:23:34,850
So don't do a glamour shot with 
all kinds of makeup. 

454
00:23:34,860 --> 00:23:37,230
Look like your picture, OK? 
If you wear glasses, wear 

455
00:23:37,240 --> 00:23:40,570
glasses in the picture. 
And so then you can come in and 

456
00:23:40,880 --> 00:23:42,710
make that connection and say 
hello. 

457
00:23:42,760 --> 00:23:45,270
And then people see if they 
really like you. 

458
00:23:45,420 --> 00:23:47,690
And that's when, of course, you 
need your elevator pitch. 

459
00:23:47,700 --> 00:23:52,310
And your elevator pitch is also 
the first line of your European 

460
00:23:52,320 --> 00:23:56,170
essay. 
So Hi, I'm Peter Hawkins, and I 

461
00:23:56,180 --> 00:23:59,930
was a lawyer in Brazil, and now 
I'm studying here, Osgood, and I

462
00:23:59,940 --> 00:24:01,670
am looking for opportunities 
here. 

463
00:24:01,740 --> 00:24:06,790
OK, You make it very, very clear
and very short. 5 seconds, OK? 

464
00:24:06,800 --> 00:24:10,090
Because it's how you greet 
yourself and how you greet the 

465
00:24:10,100 --> 00:24:12,060
new person. 
So for instance, Claudia, how 

466
00:24:12,070 --> 00:24:15,200
would you cover yourself with if
I came up and you saw me and you

467
00:24:15,210 --> 00:24:16,340
were coming up, what would you 
say? 

468
00:24:16,350 --> 00:24:18,280
I'll probably. 
Say hi, I'm Claudia Claus. 

469
00:24:18,290 --> 00:24:22,420
I was a lawyer in Brazil and now
I'm student at UFT and I'm about

470
00:24:22,430 --> 00:24:25,900
to start my articling in real 
estate and corporate law and I'm

471
00:24:25,950 --> 00:24:27,800
really interested in knowing 
more people in the. 

472
00:24:27,810 --> 00:24:28,870
Field. 
Fantastic. 

473
00:24:29,130 --> 00:24:30,140
That's it. 
Simple. 

474
00:24:30,150 --> 00:24:32,320
I know exactly who you are. 
Nice smile. 

475
00:24:32,410 --> 00:24:35,340
That's that's all you need. 
But going to a networking 

476
00:24:35,350 --> 00:24:38,360
function, going to any public 
function and not shaking the 

477
00:24:38,370 --> 00:24:41,640
hand of every person there means
you failed. 

478
00:24:41,690 --> 00:24:44,460
OK, I don't know if you ever saw
me in action, but I say hello to

479
00:24:44,470 --> 00:24:46,440
everybody. 
I was going to ask about that, 

480
00:24:46,450 --> 00:24:49,200
you know, to wrap up today's 
episode, if that was natural to 

481
00:24:49,210 --> 00:24:51,620
you. 
If you put an effort and now 

482
00:24:51,630 --> 00:24:55,310
it's it happens more and more 
and how can more people do that?

483
00:24:55,380 --> 00:24:57,600
You just do it. 
You everybody wants to meet 

484
00:24:57,610 --> 00:24:59,630
somebody. 
If you stand in the corner and 

485
00:24:59,640 --> 00:25:03,370
talk to the person you came with
the entire time, you failed, OK,

486
00:25:03,420 --> 00:25:05,370
At every event. 
Hello. 

487
00:25:05,380 --> 00:25:06,870
Hi. 
I'm Claudio Claus. 

488
00:25:06,980 --> 00:25:10,590
You know, I was Laurie in Brazil
and now I'm at UT, you know, and

489
00:25:10,680 --> 00:25:13,230
you know, especially interested 
in real estate if you bought a 

490
00:25:13,240 --> 00:25:16,930
house lately, you know, and just
talk to everyone, shake their 

491
00:25:16,940 --> 00:25:19,250
hands, ask a follow up question,
OK. 

492
00:25:19,300 --> 00:25:22,250
It's a minimum 2 questions and 
it's a minimum of 7 minutes with

493
00:25:22,260 --> 00:25:24,830
each person, OK? 
Which makes it hard to shake 

494
00:25:24,840 --> 00:25:27,110
hands with everybody, but you're
still going to work the room. 

495
00:25:27,120 --> 00:25:29,640
If you're a 2 hour event, you 
have time to shake hands with 

496
00:25:29,650 --> 00:25:31,070
everybody in the room. 
OK. 

497
00:25:31,140 --> 00:25:33,470
And the other thing too is I 
break up groups. 

498
00:25:33,540 --> 00:25:34,910
Group is talking. 
I break in. 

499
00:25:34,920 --> 00:25:38,200
Hi, everybody, I'm Peter. 
Shake hands and I just take 

500
00:25:38,210 --> 00:25:40,170
over. 
It is and then I go to the next 

501
00:25:40,180 --> 00:25:42,130
group and then go back talking 
about whatever they were talking

502
00:25:42,140 --> 00:25:44,470
about. 
But the fact is I am their 

503
00:25:44,480 --> 00:25:46,330
networking. 
Everybody will know who I am and

504
00:25:46,340 --> 00:25:48,510
I finished in that room. 
Everybody should know who you 

505
00:25:48,520 --> 00:25:49,830
are. 
Everybody should know who 

506
00:25:49,840 --> 00:25:51,970
everyone is and your audience, 
OK. 

507
00:25:52,020 --> 00:25:54,910
That is what networking is, 
making sure they know who you 

508
00:25:54,920 --> 00:25:57,630
are, they know what you have to 
offer and they like. 

509
00:25:57,640 --> 00:26:00,630
You, and I must say this to 
people who are listening and who

510
00:26:00,640 --> 00:26:03,750
are maybe going to go to an 
event where Peter is, he's 

511
00:26:03,760 --> 00:26:05,850
amazing at introducing you to 
other people too. 

512
00:26:05,860 --> 00:26:08,150
I've, I've found that you have 
that superpower of being a 

513
00:26:08,160 --> 00:26:09,460
connector. 
You're like, oh, you're 

514
00:26:09,470 --> 00:26:10,700
studying. 
Well, let me introduce you to 

515
00:26:10,710 --> 00:26:12,120
the lawyers who are here in the 
event. 

516
00:26:12,160 --> 00:26:14,430
And you just did that. 
It was just fantastic. 

517
00:26:14,500 --> 00:26:17,110
I'm so glad you said that 
because what I tried to do with 

518
00:26:17,120 --> 00:26:19,980
everybody, when we do organize 
those events, I have these 

519
00:26:20,030 --> 00:26:24,520
ambassadors, the, that my 
volunteers who were all trained 

520
00:26:24,530 --> 00:26:26,860
to do just that too. 
They find, you know. 

521
00:26:26,870 --> 00:26:28,970
Oh, so you're a lawyer. 
Let me introduce you to somebody

522
00:26:28,980 --> 00:26:30,920
else. 
No one should stand alone and 

523
00:26:30,930 --> 00:26:33,180
you should never, you know, be 
talking to the person who 

524
00:26:33,190 --> 00:26:35,500
brought you. 
OK, So we go ahead and just pull

525
00:26:35,510 --> 00:26:38,440
them in, have a conversation. 
And I try to give that in, you 

526
00:26:38,450 --> 00:26:39,840
know. 
So what do you do? 

527
00:26:39,850 --> 00:26:41,980
Oh, I sell widgets. 
And what do you do? 

528
00:26:41,990 --> 00:26:45,460
I do contracts and I say, great,
he sells stuff. 

529
00:26:45,470 --> 00:26:47,740
You create contracts, have a 
conversation. 

530
00:26:47,810 --> 00:26:50,040
And are you, you know, are you 
looking for a place to sell? 

531
00:26:50,050 --> 00:26:52,060
Maybe they have some contacts 
there too. 

532
00:26:52,070 --> 00:26:54,860
And then I just walk away and 
let them do it because again, as

533
00:26:54,870 --> 00:26:56,910
a connector, I'm not the guy 
who's going to run the 

534
00:26:56,920 --> 00:26:59,980
conversation. 
I can, but it'll be about me and

535
00:26:59,990 --> 00:27:02,130
it should be about you. 
Well, that's amazing. 

536
00:27:02,440 --> 00:27:04,840
Thank you so much for all these 
insights, Peter. 

537
00:27:04,890 --> 00:27:08,300
Much appreciated to to get to 
know a little more about know 

538
00:27:08,310 --> 00:27:12,660
your thoughts and how you 
operate as well in that that 

539
00:27:12,670 --> 00:27:15,020
scenario that feels like you're 
a very natural chew. 

540
00:27:15,070 --> 00:27:17,200
So really appreciate your 
thoughts and and really 

541
00:27:17,210 --> 00:27:19,280
appreciate your time to be here 
in the podcast today. 

542
00:27:19,290 --> 00:27:22,040
Claudia is my absolute pleasure 
and I, I hope people find it 

543
00:27:22,050 --> 00:27:25,740
valuable and it's been a real 
delight to talk to you and to 

544
00:27:25,830 --> 00:27:27,280
learn a little bit more about 
you. 

545
00:27:27,350 --> 00:27:32,580
I was actually at a BCBA call 
and people were saying the 

546
00:27:32,590 --> 00:27:35,260
nicest things about you. 
You know, congratulations, 

547
00:27:35,270 --> 00:27:36,700
you're, you're doing something 
right. 

548
00:27:37,040 --> 00:27:38,820
That's, that's very good to 
know. 

549
00:27:38,910 --> 00:27:41,220
Thank you so much and thank you 
all for tuning into today's 

550
00:27:41,230 --> 00:27:42,720
episode and we'll see you on the
next one.

