1 00:00:00,040 --> 00:00:03,080 So one of the things that was always a priority for me was 2 00:00:03,080 --> 00:00:06,480 being able to separate my work life and my personal life. 3 00:00:06,480 --> 00:00:10,320 I took a look at careers in, let's say law or medicine and 4 00:00:10,320 --> 00:00:13,400 saw the amount of time that I would have to dedicate to that 5 00:00:13,400 --> 00:00:17,600 in terms of my personal life. And I felt like it's important 6 00:00:17,600 --> 00:00:21,480 for me to have a, a position that is, if not 9 to 5, 7 00:00:21,480 --> 00:00:23,840 something that I can turn off, right, Something that I, I don't 8 00:00:23,840 --> 00:00:27,080 have to put in 150 hours to make partner every week. 9 00:00:27,160 --> 00:00:31,720 That to me, has been the sort of guiding star for how I'm able to 10 00:00:31,720 --> 00:00:33,640 prioritize my family and my learning. 11 00:00:33,680 --> 00:00:37,400 One of the things that I I told my friends at ACM recently is 12 00:00:37,400 --> 00:00:40,400 that to me, learning is what should be happening all the 13 00:00:40,400 --> 00:00:42,360 time. I happen to take a break from my 14 00:00:42,360 --> 00:00:46,360 learning so I go to my 9:00 to 5:00 job, but that's not what I 15 00:00:46,400 --> 00:00:48,720 what I wish I was. Doing Shalom Alaikum and Welcome 16 00:00:48,760 --> 00:00:50,960 to Starktake. Starktaking is a podcast for the 17 00:00:50,960 --> 00:00:53,640 challenges and opportunities of being a mentora in the 18 00:00:53,640 --> 00:00:55,920 workforce. This week we're joined by Moshe 19 00:00:55,920 --> 00:00:58,120 Isaacson. Moshe is a marketing executive. 20 00:00:58,200 --> 00:00:59,880 He also is a lover and teacher of Tanakh. 21 00:01:00,120 --> 00:01:02,440 And I thought that as we approach Hagashavot, it will be 22 00:01:02,440 --> 00:01:04,400 cool to get some different perspectives on differently 23 00:01:04,400 --> 00:01:06,360 muddim talmutora, which we should always be focusing on, 24 00:01:06,480 --> 00:01:07,560 but especially this time of year. 25 00:01:07,640 --> 00:01:09,400 So, Moshe, welcome and thank you for joining us today. 26 00:01:10,080 --> 00:01:13,680 Amazing, great, great. OK, before we jump in, a quick 27 00:01:13,680 --> 00:01:15,880 personal request to please go hit the subscribe button and 28 00:01:15,880 --> 00:01:17,720 leave a five star review. It really helps us grow this 29 00:01:17,720 --> 00:01:19,880 show and reach new listeners. So thank you for doing that. 30 00:01:20,040 --> 00:01:22,200 Moshe, tell us about yourself, your background, your childhood, 31 00:01:22,200 --> 00:01:24,600 growing up a little bit of a different out of town community 32 00:01:24,600 --> 00:01:26,480 before we jump into the what happens next? 33 00:01:27,200 --> 00:01:29,280 Sure. So I was born and raised in 34 00:01:29,280 --> 00:01:33,240 Pittsburgh, PA. Growing up in Pittsburgh is, I 35 00:01:33,240 --> 00:01:35,240 think, radically different than the experience my kids are 36 00:01:35,240 --> 00:01:38,400 having growing up in New York, very out of town place. 37 00:01:38,400 --> 00:01:42,080 But growing up, I never knew I was in an out of town sort of 38 00:01:42,440 --> 00:01:46,360 city. Went to day school that had, you 39 00:01:46,360 --> 00:01:50,040 know, ribium from the Lakewood colal along with, you know, 40 00:01:50,040 --> 00:01:52,840 parents where the moms are not necessarily covering their hair, 41 00:01:53,080 --> 00:01:56,240 maybe wearing pants. A very broad mix, which for me 42 00:01:56,240 --> 00:01:59,320 was very exciting to see. A lot of different aspects of 43 00:01:59,320 --> 00:02:00,800 Yiddish kite from different people. 44 00:02:01,560 --> 00:02:04,760 Amazing. And so you had this various 45 00:02:04,760 --> 00:02:07,120 exposure to different types. So then how did that lead you to 46 00:02:07,280 --> 00:02:09,560 your next stage of going out of Pittsburgh, going to yeshiva? 47 00:02:09,680 --> 00:02:10,919 What were your options looking like? 48 00:02:10,919 --> 00:02:12,360 What was your worldview at that time? 49 00:02:13,200 --> 00:02:15,840 Sure. So there There was no high 50 00:02:15,840 --> 00:02:17,440 school in Pittsburgh for me at the time. 51 00:02:17,480 --> 00:02:20,880 I went to yeshiva in Silver Spring, MD for four years. 52 00:02:21,800 --> 00:02:24,520 That was also very interesting experience for me, but really 53 00:02:24,520 --> 00:02:27,760 kind of led as a springboard to going to Eretz Ystrall. 54 00:02:28,520 --> 00:02:32,200 That's really where my love for learning kind of blossomed. 55 00:02:32,840 --> 00:02:35,200 Growing up. My my mother certainly instilled 56 00:02:35,200 --> 00:02:38,920 a love for learning with me. You know, she was not 57 00:02:38,920 --> 00:02:41,840 necessarily in a very strong financial position, but she made 58 00:02:41,840 --> 00:02:46,680 sure to, you know, hire extra Rabaim tutors, people to spend 59 00:02:46,680 --> 00:02:49,400 time helping me, you know, really appreciate learning. 60 00:02:49,520 --> 00:02:51,480 And that for me blossomed. And Nerretz Ystralla went to 61 00:02:51,480 --> 00:02:52,960 Yoshi, what we call Derek Heitzheim. 62 00:02:53,400 --> 00:02:56,680 I was able to really kind of find my place in terms of 63 00:02:56,680 --> 00:02:58,680 learning. That's I think where learning 64 00:02:58,680 --> 00:03:01,120 Tanakh specifically became so important for me. 65 00:03:01,840 --> 00:03:03,120 Amazing. And in Silver Spring, that was 66 00:03:03,120 --> 00:03:04,320 the Shiro. Greater Washington or somewhere 67 00:03:04,320 --> 00:03:05,720 else? Yes, you should move Greater 68 00:03:05,720 --> 00:03:07,720 Washington. I have the opportunity to learn 69 00:03:07,720 --> 00:03:10,400 by Rabbi Lopianski over there. Amazing. 70 00:03:10,400 --> 00:03:12,360 It's very beautiful. So what was it like for you 71 00:03:12,360 --> 00:03:15,400 coming to Israel Fong Levin and Yeshiva, those early experience 72 00:03:15,400 --> 00:03:18,160 they learn with Tanakh? Any details you can share with 73 00:03:18,160 --> 00:03:19,520 us? That was sort of moments that 74 00:03:19,520 --> 00:03:21,120 you realize, wow, something really special here that you 75 00:03:21,120 --> 00:03:24,840 really wanted to invest lots in time and energy in when you were 76 00:03:24,840 --> 00:03:27,560 sort of seeing the light for the first time. 77 00:03:28,240 --> 00:03:32,720 Yeah, for me, it was going on the T limb with the Tanakh in 78 00:03:32,720 --> 00:03:36,440 hand and being able to see the stories that we had been reading 79 00:03:36,440 --> 00:03:39,320 and learning, which were at the time to me, just stories. 80 00:03:39,360 --> 00:03:42,080 Being able to point to a location and say, hey, that's 81 00:03:42,080 --> 00:03:45,360 where the war with the city of I took place. 82 00:03:45,360 --> 00:03:48,400 And and here's where another story from Tanakh comes to life. 83 00:03:48,600 --> 00:03:52,320 When you can actually see and touch it and be a part of that 84 00:03:52,320 --> 00:03:54,200 story, it becomes so much more real. 85 00:03:54,480 --> 00:03:57,240 And then you go back and look and say, you know, let me really 86 00:03:57,240 --> 00:03:59,600 try to understand this. Not, as you know, kind of a 87 00:03:59,600 --> 00:04:02,800 fairy tale, but as a part of my MyHeritage, where I come from 88 00:04:02,800 --> 00:04:05,480 and the the urusha that Akashwar has given us. 89 00:04:06,160 --> 00:04:08,800 That's very interesting. I mean that that type of teal 90 00:04:09,160 --> 00:04:11,800 and I may be a little bit racist here, but like it might be 91 00:04:11,800 --> 00:04:14,080 identified with a certain type of a tour guide. 92 00:04:14,080 --> 00:04:16,120 He wears a certain type of kipa, you wear a certain types of 93 00:04:16,440 --> 00:04:19,600 shirts. And so did you at the time view 94 00:04:19,600 --> 00:04:24,000 such a Leanwood in a, you know, in that stigma or was it 95 00:04:24,000 --> 00:04:25,960 considered saying that even people from other parts of the 96 00:04:25,960 --> 00:04:28,440 tour world that would also connect to and love? 97 00:04:28,440 --> 00:04:30,280 I'm wondering if that at the time, that was a dynamic that 98 00:04:30,280 --> 00:04:34,160 you were Privy to. Yeah, I I'd always kind of heard 99 00:04:34,160 --> 00:04:37,000 Tanakh as getting maybe a short shrift. 100 00:04:37,000 --> 00:04:40,320 The jokes were something to the effect of like, it's it's great 101 00:04:40,320 --> 00:04:42,360 that Tanakh was written so the Kumar has something to quote 102 00:04:42,360 --> 00:04:45,200 from, right? That whole approach to me, I'm a 103 00:04:45,200 --> 00:04:48,000 bit of a contrarian. So that just made me want to 104 00:04:48,000 --> 00:04:51,640 really understand more, you know, what are the what's this 105 00:04:51,640 --> 00:04:54,920 lean would that is not necessarily put on a pedestal 106 00:04:54,920 --> 00:04:57,320 and maybe given sort of second tier. 107 00:04:57,720 --> 00:05:00,160 I want to dig into that. I want to understand what is it 108 00:05:00,160 --> 00:05:04,000 that is kind of maybe passing other people by And that's what 109 00:05:04,000 --> 00:05:06,240 led me to really kind of roll up my sleeves and and Start 110 00:05:06,240 --> 00:05:08,840 learning it for myself. So I would love to do some 111 00:05:08,880 --> 00:05:10,640 sleeve rolling up together. I think it's an important 112 00:05:10,640 --> 00:05:14,000 question to ask and to, you know, someone, we take our lean, 113 00:05:14,720 --> 00:05:18,040 our responsibilities seriously to not be shortchanging and not 114 00:05:18,320 --> 00:05:19,720 forgetting parts that maybe should. 115 00:05:19,800 --> 00:05:22,440 So tell us a little bit more about why do you think that 116 00:05:22,440 --> 00:05:25,360 Tanak gets the short end of the stick to extent? 117 00:05:25,360 --> 00:05:28,080 Do you think people have an obligation to learn Tanak, not 118 00:05:28,080 --> 00:05:31,320 Tanak on a daily basis, on some sort of other basis where you 119 00:05:31,320 --> 00:05:32,400 can take this from wherever you want? 120 00:05:33,160 --> 00:05:36,000 Okay, so this is my favorite soapbox ever. 121 00:05:36,000 --> 00:05:40,760 I believe that talk is so critical to being a well-rounded 122 00:05:40,800 --> 00:05:43,160 Jew. This is it's Navy, right? 123 00:05:43,320 --> 00:05:47,640 It's something that a Karish sparkle gave us Ladoros, and to 124 00:05:47,640 --> 00:05:52,320 me it's, it's really an ovil. It's, it's a terrible situation 125 00:05:52,320 --> 00:05:56,440 that we're in where large groups of cholesterol just sort of pass 126 00:05:56,440 --> 00:05:59,520 Tanakh by. Besides the fact that you have a 127 00:05:59,720 --> 00:06:04,320 much more profound understanding of the whole totality of Jewish 128 00:06:04,320 --> 00:06:07,680 history when you read through Tanakh, there is a relationship 129 00:06:07,680 --> 00:06:10,880 with a Qurarshbar who that's built into the text that people 130 00:06:10,880 --> 00:06:12,800 I think are just completely unaware of. 131 00:06:12,800 --> 00:06:16,720 The more I've been able to study Tanakh, the more profound my 132 00:06:16,720 --> 00:06:19,520 Yiddish Gite has become, the more I understand the things 133 00:06:19,520 --> 00:06:22,320 that I do, not just from a halachic perspective, but from a 134 00:06:22,320 --> 00:06:24,480 relationship with a Quraish Barho perspective. 135 00:06:25,120 --> 00:06:30,240 I think that, you know, even if it's 5-10 minutes a day, just 136 00:06:30,240 --> 00:06:32,680 digging in there, there are parts of Tanakh that are 137 00:06:32,680 --> 00:06:35,480 incredibly difficult. I understand that people can get 138 00:06:35,480 --> 00:06:38,120 through, you know, let's say up to malachim and then sort of 139 00:06:38,120 --> 00:06:40,800 naveen macronum Are the there's challenges there. 140 00:06:40,800 --> 00:06:43,200 There's challenges going through EOF absolutely, but there's 141 00:06:43,200 --> 00:06:45,680 challenging Dafman in Shas as well, right? 142 00:06:46,240 --> 00:06:49,400 Persevering through that and seeing the totality of Tanakh. 143 00:06:49,760 --> 00:06:54,720 There's 929 procim, you know, a perico day, less than three 144 00:06:54,720 --> 00:06:56,320 years, you can finish all of Tanakh. 145 00:06:56,520 --> 00:06:58,600 The two prakim a day. You cut that down in half, 146 00:06:58,600 --> 00:07:01,800 right? It's, it's a, a challenge that 147 00:07:01,800 --> 00:07:04,640 can be completed and it's not overwhelming when you look at it 148 00:07:04,640 --> 00:07:06,720 from that perspective, especially when I tell people 149 00:07:06,720 --> 00:07:09,080 this all the time. You read through Hummish every 150 00:07:09,080 --> 00:07:11,560 year, right? It's like 187 prakim. 151 00:07:11,760 --> 00:07:13,600 You read through the five megillahs every year. 152 00:07:13,760 --> 00:07:16,320 There's a bunch of haftorahs that you're already completing. 153 00:07:16,320 --> 00:07:19,920 So you are, you have a sort of a running start to get through 154 00:07:19,920 --> 00:07:22,240 Tanakh. To me, there's no excuse. 155 00:07:22,600 --> 00:07:25,880 I've been learning Tanakh with a kevra in my home for the past 156 00:07:25,880 --> 00:07:28,440 8-9 years. We've completed several spharm 157 00:07:28,760 --> 00:07:31,280 in depth, real deep understanding, going through the 158 00:07:31,280 --> 00:07:33,680 Rishonim, going through the text in detail. 159 00:07:33,920 --> 00:07:36,560 And that lean would is invigorating, not just for 160 00:07:36,560 --> 00:07:39,680 myself, but for everybody who's involved because it activates a 161 00:07:39,680 --> 00:07:42,160 different part of the brain. Sure, you're learning Gemara. 162 00:07:42,160 --> 00:07:47,480 There's a logical mythology over there, methodology, excuse me 163 00:07:47,480 --> 00:07:49,880 over there, but going through Tanakh in depth and 164 00:07:49,880 --> 00:07:52,880 understanding the message that Akarshbar who gave us through 165 00:07:52,880 --> 00:07:55,440 the navem, to me that's equally as profound. 166 00:07:55,440 --> 00:07:57,200 It activates a different kind of part of my brain. 167 00:07:57,880 --> 00:08:00,040 That's very interesting and you know, you're giving people a lot 168 00:08:00,040 --> 00:08:02,280 of credit for their Stein Micra capabilities and Halavi. 169 00:08:02,280 --> 00:08:04,760 We should all live up to that. So maybe a few other things I 170 00:08:04,760 --> 00:08:06,200 wanted to dig into here on this topic. 171 00:08:06,320 --> 00:08:09,080 You know, there are indications and there are, you know, some 172 00:08:09,080 --> 00:08:12,000 interesting sugas, you know, and Bhakama, I think maybe Bhaskar 173 00:08:12,000 --> 00:08:15,920 as well about certain Amarayim Tanayim who you know, they were 174 00:08:15,920 --> 00:08:19,000 unsure about certain sukim. So you know, some people will 175 00:08:19,000 --> 00:08:21,480 will make the claim. You know, just as today Tanakh 176 00:08:21,480 --> 00:08:24,600 is a non in thing to learn. It's sort of always been that 177 00:08:24,600 --> 00:08:26,320 way. Do you subscribe to the theory? 178 00:08:26,360 --> 00:08:29,840 No. I would say almost the exact 179 00:08:29,840 --> 00:08:32,240 opposite. It's clear from learning Gemara 180 00:08:32,240 --> 00:08:35,640 that the Tanayama new Tanak about path forwards and 181 00:08:35,640 --> 00:08:38,559 backwards. Yes, you can find an example 182 00:08:38,559 --> 00:08:41,080 here or there where maybe apostle was quoted a little bit 183 00:08:41,080 --> 00:08:45,440 differently or there there's some questions, but buying and 184 00:08:45,440 --> 00:08:49,800 large they're going through all of Tanak in such a you know, 185 00:08:49,800 --> 00:08:53,400 it's at their fingertips. And to me, the reason for that 186 00:08:53,400 --> 00:08:55,880 is beyond the fact that it's it's Tanakh and you should know 187 00:08:55,880 --> 00:08:59,640 it. You can't really understand the 188 00:08:59,640 --> 00:09:01,640 Gamara, understand the chakra Pattaya of the Gamara. 189 00:09:01,640 --> 00:09:04,160 Well, if you don't understand the context, right, if you 190 00:09:04,160 --> 00:09:07,280 haven't read through Tanakh and are able and sometimes you can 191 00:09:07,280 --> 00:09:10,520 find yourself asking questions in the Gamara that maybe, you 192 00:09:10,520 --> 00:09:13,080 know, it would it would take a a Tosis or Rebbe Akiva eager to 193 00:09:13,080 --> 00:09:14,680 know. Hey, there's the posit that was 194 00:09:14,680 --> 00:09:16,640 quoted. There's another posit that that 195 00:09:16,640 --> 00:09:18,640 contradicts that. Maybe having a deeper 196 00:09:18,640 --> 00:09:21,240 understanding of Tanakh can can help that that limud as well 197 00:09:21,400 --> 00:09:22,520 well. Interesting. 198 00:09:22,520 --> 00:09:25,960 And another thing that I've heard that, you know, the, the 199 00:09:25,960 --> 00:09:27,920 reticence, I think that's the right way of pronouncing it of 200 00:09:27,920 --> 00:09:31,040 many to learn Tanakh has to do with the fact that first it was 201 00:09:31,040 --> 00:09:33,200 the musculum and then it was the Zionist. 202 00:09:33,360 --> 00:09:38,040 Various communities that took very, you know, had very severe 203 00:09:38,120 --> 00:09:41,880 disagreements with many swaths of the Torah world also love 204 00:09:41,880 --> 00:09:44,840 Tanakh, love to learn Tanakh, love to use Tanakh as a source 205 00:09:44,840 --> 00:09:47,680 for their world views. So is that true? 206 00:09:47,680 --> 00:09:49,160 Not true. To what extent you think that is 207 00:09:49,800 --> 00:09:52,880 historically relevant or irrelevant to how we approach 208 00:09:52,880 --> 00:09:55,960 Tanakh today? I think that's exactly right. 209 00:09:55,960 --> 00:09:57,560 That's definitely historically relevant. 210 00:09:57,760 --> 00:10:00,640 The muskellium were were certainly people who got very 211 00:10:00,640 --> 00:10:03,840 involved in learning Tanakh. But to me that's just one more 212 00:10:03,840 --> 00:10:07,800 reason for the the Torah world to embrace it, right. 213 00:10:07,800 --> 00:10:13,400 I would never concede a helic of Torah to any group who is trying 214 00:10:13,400 --> 00:10:15,960 to use it to sort of undermine my religious beliefs. 215 00:10:16,200 --> 00:10:19,760 To me, that's an opportunity to dig in and say, let me let me 216 00:10:19,760 --> 00:10:23,040 understand the arguments, let me understand what the concerns 217 00:10:23,040 --> 00:10:25,920 are, and let me battle it with Rishon and let me battle it with 218 00:10:25,920 --> 00:10:28,280 a deep understanding of the material itself. 219 00:10:28,680 --> 00:10:33,520 I did a Series A while back on biblical criticism, and the more 220 00:10:33,520 --> 00:10:36,240 you dig into it, the more you see the veracity of the Torah, 221 00:10:36,240 --> 00:10:38,800 the more you understand the beauty of the Torah itself. 222 00:10:39,120 --> 00:10:40,520 To me, it's a scary thing to say. 223 00:10:40,520 --> 00:10:44,480 Well, that's a lean would for a group that you know, who says 224 00:10:44,800 --> 00:10:47,480 who gives anybody a right to take my urusha away from me? 225 00:10:48,520 --> 00:10:51,200 And about Artistrail, you mentioned that your love for 226 00:10:51,200 --> 00:10:53,960 Tanaka was connected to your experiences in Artistrail. 227 00:10:54,080 --> 00:10:56,280 So to what extent do you think that maybe some of the 228 00:10:56,480 --> 00:10:58,640 Renaissance in Lima Tana has to do with the connection to 229 00:10:58,640 --> 00:11:00,440 Artistrail? And to what extent you think 230 00:11:00,440 --> 00:11:03,080 people who are not in Artistrail can connect to Artistrail 231 00:11:03,080 --> 00:11:06,640 through Lima Tana? I think that the more you learn 232 00:11:06,640 --> 00:11:09,880 Tanakh, the more you're going to understand that Artistral is 233 00:11:09,880 --> 00:11:13,760 such a special place. It's it's not the case that you 234 00:11:13,760 --> 00:11:18,080 can go through Tanakh and say, okay, artistral has a place, but 235 00:11:18,080 --> 00:11:21,120 there there are other things that are just as important. 236 00:11:21,440 --> 00:11:26,400 Artistral is so focal, so key, the the entire Tanakh is driving 237 00:11:26,400 --> 00:11:30,640 towards a return right the the Ezra Nahamya ends with the the 238 00:11:30,680 --> 00:11:33,080 triumphal return to Erezi Stroll. 239 00:11:33,400 --> 00:11:36,360 It's not a case where you can end Hamish and say, well, I'm 240 00:11:36,360 --> 00:11:37,840 sure they live happily ever after. 241 00:11:37,840 --> 00:11:41,280 No, there's ups and downs, but the connection to Erezi Stroll 242 00:11:41,280 --> 00:11:45,240 holds true throughout the entirety of Tanakh and again, 243 00:11:45,400 --> 00:11:48,120 that's something that is part of a urusha to Kaliusral. 244 00:11:48,280 --> 00:11:52,560 So the more you can connect to Arsal through the learning of 245 00:11:52,560 --> 00:11:56,080 Tanakh, the more I think vibrant a persons connection to Akash 246 00:11:56,080 --> 00:11:58,600 Bartha will be. Okay, so you've alluded a couple 247 00:11:58,600 --> 00:12:01,760 times in conversation to various initiatives, programs, Limudium 248 00:12:01,760 --> 00:12:03,600 that you are involved in, in Tana and we're gonna get back to 249 00:12:03,600 --> 00:12:05,240 him in a minute. But before we do, I think it's 250 00:12:05,240 --> 00:12:07,960 important to state and to explain the fact that all your 251 00:12:07,960 --> 00:12:10,040 love of Tanakhi teaching of Tanakh is in addition to the 252 00:12:10,040 --> 00:12:11,760 fact that you are a professional, you work in 253 00:12:11,760 --> 00:12:13,480 marketing. So let's just digress there for 254 00:12:13,480 --> 00:12:14,760 a second. Tell us a little bit about how 255 00:12:14,760 --> 00:12:18,320 you got into the world of marketing and sort of how that 256 00:12:18,320 --> 00:12:19,800 decision and career path came about for you. 257 00:12:20,520 --> 00:12:23,160 Sure, it was completely by accident. 258 00:12:23,160 --> 00:12:28,240 I actually I asked one of my Rabin Rastav what career should 259 00:12:28,240 --> 00:12:29,680 I pursue. Like the TAR doesn't tell me 260 00:12:29,680 --> 00:12:33,200 what job to get into and his response to me was essentially 261 00:12:33,480 --> 00:12:37,400 don't make huge decisions like that, make the best decision for 262 00:12:37,400 --> 00:12:40,040 the next 5 minutes, make small decisions and they will ladder 263 00:12:40,040 --> 00:12:43,280 up to the right decision. I followed that advice when I 264 00:12:43,280 --> 00:12:45,400 went to college. I actually ended up majoring in 265 00:12:45,400 --> 00:12:49,360 psychology, but found myself at my first job, which was 266 00:12:49,360 --> 00:12:52,920 completely focused in marketing and those the, the way I got 267 00:12:52,920 --> 00:12:56,720 there was sort of following that advice of just making good small 268 00:12:56,720 --> 00:12:59,600 decisions rather than trying to sort of tackle everything at 269 00:12:59,600 --> 00:13:01,440 once. I, I learned marketing on the 270 00:13:01,440 --> 00:13:06,000 fly in my first job and was able to kind of parlay that into 271 00:13:06,040 --> 00:13:09,560 greater and greater roles. Now fortunately I'm in a role 272 00:13:09,560 --> 00:13:12,760 that is called go to market, which is essentially sales and 273 00:13:12,760 --> 00:13:15,840 marketing kind of combined for business to business. 274 00:13:15,840 --> 00:13:21,080 And in the SAS software world, that's that's really growing by 275 00:13:21,080 --> 00:13:24,400 storms, especially because of the advances in artificial 276 00:13:24,400 --> 00:13:26,280 intelligence. Interesting. 277 00:13:26,280 --> 00:13:29,040 So I also, you know, you talked to remotion staff who was in 278 00:13:29,160 --> 00:13:32,440 their time at different points and I think maybe he'd be there 279 00:13:32,440 --> 00:13:35,560 and now and he's also in Karen Biavenet and I had a very close 280 00:13:35,560 --> 00:13:38,040 relationship. And so I'm wondering he's a big 281 00:13:38,040 --> 00:13:40,560 inspiration for me and taught me a lot. 1 of the things he taught 282 00:13:40,560 --> 00:13:43,920 me many times and many share him was how bad marketing is. 283 00:13:44,080 --> 00:13:46,440 And I actually today working in marketing and you're working in 284 00:13:46,440 --> 00:13:47,680 marketing. Is that something you ever heard 285 00:13:47,680 --> 00:13:49,880 from him or did it 'cause you any pause at any point? 286 00:13:51,040 --> 00:13:54,760 So he didn't mention that to me specifically, but yeah, he I 287 00:13:54,760 --> 00:13:56,320 learned a tremendous amount from him. 288 00:13:56,760 --> 00:14:00,560 And I think the marketing that I try to lead with is more 289 00:14:00,560 --> 00:14:04,520 solutions based. It's not kind of flashy and 290 00:14:04,800 --> 00:14:07,880 selling the sizzle. It's more about understanding 291 00:14:07,880 --> 00:14:11,080 the needs of the customer or the client that you're going to and 292 00:14:11,080 --> 00:14:13,400 making sure that your solutions align with their needs. 293 00:14:14,120 --> 00:14:14,880 Right. I think that's very true. 294 00:14:14,880 --> 00:14:16,360 And I think, you know, a lot of the examples you would give 295 00:14:16,360 --> 00:14:18,720 about marketing was specifically a type of marketing where you 296 00:14:18,720 --> 00:14:21,160 put the the milk and eggs in the back of the store and you have 297 00:14:21,160 --> 00:14:23,720 to walk past all the candy to get there, which is the opposite 298 00:14:23,720 --> 00:14:25,160 of what you're doing. You're giving them the milk and 299 00:14:25,160 --> 00:14:27,240 the eggs wherever they need it and not having to drive them 300 00:14:27,240 --> 00:14:29,040 through the candy first. Exactly. 301 00:14:29,080 --> 00:14:31,880 Right. So let's tell me briefly about 302 00:14:31,880 --> 00:14:33,400 your sort of the other steps in your career. 303 00:14:33,600 --> 00:14:35,520 I'm interested, you know, psychology and marketing. 304 00:14:35,520 --> 00:14:39,400 Those two are quite connected. Was that part of the journey for 305 00:14:39,400 --> 00:14:41,760 you and what were the sort of the subsequent steps along the 306 00:14:41,760 --> 00:14:42,960 way? Yeah. 307 00:14:43,440 --> 00:14:47,840 So my intention had been to get a master's in psychology. 308 00:14:47,880 --> 00:14:50,280 It was going to be IO psychology, business psychology. 309 00:14:50,280 --> 00:14:53,880 So I figured let me take a year off and learn business before I 310 00:14:53,880 --> 00:14:57,680 go into the master's program. And I ended up joining a company 311 00:14:57,680 --> 00:14:59,760 called IDT. They were, at the time, 312 00:15:00,040 --> 00:15:02,880 telecommunications company that had started an entertainment 313 00:15:02,880 --> 00:15:05,120 division. They were doing the animation 314 00:15:05,120 --> 00:15:07,240 for The Simpsons. They were making feature films 315 00:15:07,760 --> 00:15:11,600 and to me that was really cool. So I decided to kind of change 316 00:15:11,600 --> 00:15:15,000 my my track and spend time over there learning marketing hands 317 00:15:15,000 --> 00:15:18,240 on, but found that a lot of what I had learned from the 318 00:15:18,240 --> 00:15:21,160 psychology perspective fit right into what I was doing. 319 00:15:21,320 --> 00:15:25,040 Making sure that my messaging was very clear, that people 320 00:15:25,040 --> 00:15:28,000 understood the value proposition that it was putting in front of 321 00:15:28,000 --> 00:15:29,880 them and how people learn things. 322 00:15:30,080 --> 00:15:32,640 All that came from the psychology side, but being able 323 00:15:32,640 --> 00:15:35,480 to translate that into a marketing platform really 324 00:15:35,480 --> 00:15:37,280 helped. Interesting. 325 00:15:37,280 --> 00:15:39,560 And I, you know, I work in marketing for a non profit 326 00:15:39,560 --> 00:15:42,040 wonderful place at the Negev. I'm really happy here and I've 327 00:15:42,040 --> 00:15:43,520 had conversations with different people. 328 00:15:43,520 --> 00:15:45,680 And I'm wondering sort of what your take is on the connection 329 00:15:45,680 --> 00:15:49,280 between marketing in sort of the B to B corporate world that you 330 00:15:49,280 --> 00:15:51,400 are currently in and marketing in the nonprofit world. 331 00:15:51,400 --> 00:15:53,360 To what extent those are overlapping fields. 332 00:15:53,360 --> 00:15:54,920 They're completely separate, completely the same. 333 00:15:54,920 --> 00:15:57,520 How would you advise people? Because I think in addition to 334 00:15:57,800 --> 00:16:00,360 me being selfish and wanting to get some guidance myself, many 335 00:16:00,360 --> 00:16:02,760 people are helping their soul, helping their local yeshiva and 336 00:16:02,760 --> 00:16:04,880 marketing is saying which often times gets tossed around and 337 00:16:04,880 --> 00:16:06,120 people have different takes on it. 338 00:16:06,120 --> 00:16:07,880 So I'm wondering if you could help guide us in that. 339 00:16:08,520 --> 00:16:11,280 Absolutely. I've actually thought about this 340 00:16:11,280 --> 00:16:14,160 quite a bit. And I think that in terms of 341 00:16:14,160 --> 00:16:17,640 fundraising and in terms of nonprofits, the messaging that 342 00:16:17,640 --> 00:16:20,240 comes across a lot of times needs to be differentiated 343 00:16:20,240 --> 00:16:21,560 right? There are, you know, 344 00:16:21,680 --> 00:16:24,160 Bharatasham, there are a lot of institutions that are doing 345 00:16:24,160 --> 00:16:27,360 great work, but if the message sort of sounds the same, it's 346 00:16:27,360 --> 00:16:30,120 very hard for the consumer to understand the difference 347 00:16:30,120 --> 00:16:32,600 between, you know, this, this institution and that 348 00:16:32,600 --> 00:16:36,240 institution. Picking a niche and really 349 00:16:36,240 --> 00:16:40,200 driving home how the institution you're in is different. 350 00:16:40,640 --> 00:16:42,640 That changes the conversation completely. 351 00:16:42,640 --> 00:16:45,280 It narrows the scope of who maybe you're talking to. 352 00:16:45,520 --> 00:16:48,920 And sometimes that, that can be scary for institutions who want 353 00:16:48,920 --> 00:16:51,640 to feel like, let me talk to the, the broadest audience 354 00:16:51,640 --> 00:16:55,080 possible, because even if we hit them a little bit, a little bit 355 00:16:55,080 --> 00:16:57,280 from a large audience can really add up. 356 00:16:57,560 --> 00:17:01,120 And, and I won't say there's not some wisdom in that, But I think 357 00:17:01,120 --> 00:17:04,200 the more you can narrow down and talk to a very specific audience 358 00:17:04,480 --> 00:17:07,920 and use the messaging that, like I said, differentiates you, but 359 00:17:07,920 --> 00:17:11,359 speaks to the, the core values of that smaller audience. 360 00:17:11,560 --> 00:17:14,760 That's going to activate people at a much higher level to 361 00:17:14,760 --> 00:17:17,640 participate, to support, to be involved, because they see 362 00:17:17,640 --> 00:17:21,079 themselves in the message. The more, and this is true in 363 00:17:21,079 --> 00:17:24,520 marketing all over the place, the more the the end user, the 364 00:17:24,520 --> 00:17:27,440 customer, the person you're talking to can see themselves in 365 00:17:27,440 --> 00:17:30,320 what you're saying to them, the stronger the affinity is going 366 00:17:30,320 --> 00:17:34,280 to be in in my role on the software side, I have to make 367 00:17:34,280 --> 00:17:38,080 sure I understand my customer just as well as if I was running 368 00:17:38,080 --> 00:17:41,200 their business, because if I can do that, I can talk to them with 369 00:17:41,200 --> 00:17:43,440 their language. I understand their pain. 370 00:17:43,800 --> 00:17:47,040 Then when I'm presenting a solution to them, that solution 371 00:17:47,040 --> 00:17:49,080 isn't something that just plopped out of the sky. 372 00:17:49,320 --> 00:17:51,760 That's something that says to them, hey, this, this guy really 373 00:17:51,760 --> 00:17:52,920 gets it. He understands me. 374 00:17:52,920 --> 00:17:56,280 He understands my problems, my my values, my concerns. 375 00:17:56,560 --> 00:17:59,720 And what he's recommending isn't just another cookie cutter 376 00:17:59,720 --> 00:18:02,560 solution, it's something tailor made for those values, those 377 00:18:02,560 --> 00:18:04,720 problems. Did that answer your question? 378 00:18:05,160 --> 00:18:06,560 Yeah, I think so. You said that, yeah. 379 00:18:06,560 --> 00:18:08,960 And that was very interesting how you talked about how really 380 00:18:08,960 --> 00:18:11,880 understanding getting into the shoes of the other person, being 381 00:18:12,000 --> 00:18:13,440 empathetic and a good communicator. 382 00:18:13,560 --> 00:18:15,040 Which leads me to another question which I've thought 383 00:18:15,040 --> 00:18:18,160 about a lot, which is the question between sort of the 384 00:18:18,200 --> 00:18:20,800 more human side of marketing as you just described it and the 385 00:18:20,800 --> 00:18:24,400 more business side, analytics, spending allocations. 386 00:18:24,960 --> 00:18:27,560 And I think that, you know, some people, as you know, people come 387 00:18:27,560 --> 00:18:30,880 from a more psychology background, want that want that 388 00:18:30,960 --> 00:18:34,680 in their marketing career, want be spending their time focusing 389 00:18:34,680 --> 00:18:38,040 on those issues and not crunching my numbers AB testing 390 00:18:38,040 --> 00:18:40,640 all these different things. So you know, to extent to you 391 00:18:40,680 --> 00:18:42,880 have you had to sort of balance those two things or recommend 392 00:18:42,880 --> 00:18:45,400 others who are involved in marketing and in being able to 393 00:18:45,400 --> 00:18:49,200 both be successful but also be fulfilled in doing a good job on 394 00:18:49,200 --> 00:18:52,080 the one hand for more human tailored activities versus also 395 00:18:52,080 --> 00:18:53,760 being smart and wise and analytical? 396 00:18:54,800 --> 00:18:58,440 That that's very fairpoint and I think that you can't have one 397 00:18:58,440 --> 00:19:02,040 without the other. If everything is just sort of 398 00:19:02,040 --> 00:19:05,360 messaging and there's no analysis of the success of the 399 00:19:05,360 --> 00:19:07,560 message, you could be talking into the void. 400 00:19:07,600 --> 00:19:10,920 What I tell people all the time is I think from my perspective, 401 00:19:10,920 --> 00:19:14,280 one of the most critical classes I took as a psychology major was 402 00:19:14,280 --> 00:19:16,960 statistics. Being able to understand data 403 00:19:16,960 --> 00:19:20,240 trends and patterns, being able to understand how to analyze 404 00:19:20,240 --> 00:19:23,160 those, to know what's statistically significant has 405 00:19:23,160 --> 00:19:25,400 played a huge role in my entire their career. 406 00:19:25,400 --> 00:19:28,360 It doesn't mean that you only let the data do the talking. 407 00:19:28,360 --> 00:19:30,840 You have to have that personal touch and a personal 408 00:19:30,840 --> 00:19:33,440 understanding. But if you're creating a bunch 409 00:19:33,440 --> 00:19:36,360 of marketing material and you're not analyzing the success, you 410 00:19:36,360 --> 00:19:39,240 could be missing a very important message that's buried 411 00:19:39,240 --> 00:19:40,920 in the data. Interesting. 412 00:19:41,440 --> 00:19:45,760 One other question on your sort of marketing expertise, everyone 413 00:19:45,760 --> 00:19:49,240 who's in any sort of content type position is obviously 414 00:19:49,240 --> 00:19:51,960 thinking a lot about AI. And my personal experience is 415 00:19:51,960 --> 00:19:56,280 that at the moment, the time that it takes to edit the AI 416 00:19:56,280 --> 00:19:59,080 content to make it what I think is, you know, worth putting out 417 00:19:59,080 --> 00:20:02,680 to to the world is basically makes a lot of the AI usage a 418 00:20:02,680 --> 00:20:04,800 little bit not worthwhile for now. 419 00:20:04,960 --> 00:20:07,320 It could still be it's worth it to learn the skills because it's 420 00:20:07,320 --> 00:20:09,000 going to get better. But I was wondering how you sort 421 00:20:09,000 --> 00:20:13,800 of have experienced it so far? So I've seen a lot of change in 422 00:20:13,880 --> 00:20:18,040 AI even in the past six months, where it's able to do things 423 00:20:18,040 --> 00:20:21,320 better than it had in the past because of the amount of time 424 00:20:21,320 --> 00:20:24,840 and effort I put into training the systems and building sort of 425 00:20:25,200 --> 00:20:27,680 the skills within the AI that I'm using. 426 00:20:28,200 --> 00:20:30,120 I think that's only going to continue to get better. 427 00:20:30,440 --> 00:20:34,080 In the past, certainly it took just as long to kind of edit a 428 00:20:34,080 --> 00:20:37,240 LinkedIn post that AI produced for me as if I was going to 429 00:20:37,240 --> 00:20:39,120 write it for myself, you know, from scratch. 430 00:20:39,360 --> 00:20:41,280 And so I did that. I basically just wrote my own 431 00:20:41,280 --> 00:20:44,240 content instead. Now I'm finding maybe less on 432 00:20:44,240 --> 00:20:47,880 the content side, but more on the AI agents to automate 433 00:20:47,880 --> 00:20:50,640 different processes. That has saved me a tremendous 434 00:20:50,640 --> 00:20:55,440 amount of time, whether it's on CRM management or analysis of, 435 00:20:55,440 --> 00:20:57,960 let's say, deals and calls that I'm involved in. 436 00:20:58,320 --> 00:21:01,720 The AI has been trained to a point where it understands what 437 00:21:01,760 --> 00:21:05,920 I classify as good or bad and is able to flag those things for 438 00:21:05,920 --> 00:21:07,960 me. It saves me a tremendous amount 439 00:21:07,960 --> 00:21:10,720 of, you know, operational or administrative time. 440 00:21:11,400 --> 00:21:13,680 Got it. So maybe just as we start 441 00:21:13,680 --> 00:21:15,960 working our way back to the Tanakh conversation, tell us 442 00:21:15,960 --> 00:21:17,720 about what you're currently doing in the marketing world 443 00:21:17,720 --> 00:21:20,040 you've you've read to a pretty senior level. 444 00:21:20,040 --> 00:21:22,360 Yeah, absolutely. So I was with a company called 445 00:21:22,360 --> 00:21:25,960 MP on for four years, headed up the sales and marketing for that 446 00:21:25,960 --> 00:21:30,400 company and was able to grow them from about 10 million in 447 00:21:30,440 --> 00:21:34,480 annual recurring revenue to about 50 million the past two 448 00:21:34,480 --> 00:21:36,760 months. Actually left that company and 449 00:21:36,760 --> 00:21:38,840 joined a startup that's in stealth mode. 450 00:21:39,040 --> 00:21:42,520 This is an AI first company that's still in the software 451 00:21:42,520 --> 00:21:46,280 space, but helping to build the go to market function for them 452 00:21:46,520 --> 00:21:50,440 in an opportunity that I think is a multibillion dollar market. 453 00:21:50,880 --> 00:21:52,200 Wow. And so you allude to the fact 454 00:21:52,200 --> 00:21:55,080 that before that you grew up in a house where, you know, 455 00:21:55,080 --> 00:21:57,760 finances were not always so plentiful or challenge. 456 00:21:57,840 --> 00:21:59,080 There were challenges there as well. 457 00:21:59,280 --> 00:22:02,600 So how has that experience shaped how you sort of make 458 00:22:02,600 --> 00:22:05,840 decisions about career, income and just in general living life? 459 00:22:05,840 --> 00:22:09,040 So one of the things that was always a priority for me was 460 00:22:09,040 --> 00:22:12,440 being able to separate my work life and my personal life. 461 00:22:12,480 --> 00:22:16,280 I took a look at careers in let's say law or medicine and 462 00:22:16,280 --> 00:22:19,360 saw the amount of time that I would have to dedicated to that 463 00:22:19,400 --> 00:22:23,600 in terms of my personal life. And I felt like it's important 464 00:22:23,600 --> 00:22:27,440 for me to have a, a position that is, if not 9 to 5, 465 00:22:27,440 --> 00:22:28,920 something that I can turn off, right? 466 00:22:28,920 --> 00:22:31,640 Something that I, I don't have to put in 150 hours to make 467 00:22:31,640 --> 00:22:34,440 partner or every week, whatever the case may be. 468 00:22:34,440 --> 00:22:39,000 That to me has been the sort of guiding star for how I'm able to 469 00:22:39,000 --> 00:22:40,920 prioritize my family and my learning. 470 00:22:40,920 --> 00:22:44,680 One of the things that I, I told my friends at ACM recently is 471 00:22:44,680 --> 00:22:47,680 that to me, learning is what should be happening all the 472 00:22:47,680 --> 00:22:49,600 time. I happen to take a break from my 473 00:22:49,600 --> 00:22:51,640 learning. So I go to my 9:00 to 5:00 job, 474 00:22:51,840 --> 00:22:55,080 but that's not what I what I wish I was doing, what I wish I 475 00:22:55,080 --> 00:22:56,760 was doing was, was learning full time. 476 00:22:56,760 --> 00:23:00,960 So, you know, being able to, to balance those two things, but 477 00:23:00,960 --> 00:23:04,920 understanding that the priority is my personal life, my Voda 478 00:23:04,920 --> 00:23:08,640 sashem and that that work. Obviously, you know, when you're 479 00:23:08,640 --> 00:23:12,200 there, you have to put in, you know, 110% to be successful for 480 00:23:12,200 --> 00:23:15,000 sure. But is it where my heart is 481 00:23:15,240 --> 00:23:17,480 compared to my learning? I I can't say that it is. 482 00:23:18,480 --> 00:23:21,480 So I think a lot of us strive to have some sort of version of 483 00:23:21,480 --> 00:23:24,280 what you are describing. I'm wondering sort of 484 00:23:24,360 --> 00:23:26,680 practically how you've made that work throughout the years. 485 00:23:26,840 --> 00:23:29,920 And also, you know, you mentioned the the levels of how 486 00:23:29,920 --> 00:23:33,000 to what extent you view your core identity as things beyond 487 00:23:33,000 --> 00:23:34,200 work. And then there's your work. 488 00:23:34,320 --> 00:23:37,120 So I think there's also some nuance there between that 489 00:23:37,120 --> 00:23:39,920 distinction and saying, you know, work is an evil and I hate 490 00:23:39,920 --> 00:23:41,360 it and I don't really want to be there at all. 491 00:23:41,720 --> 00:23:43,680 And it has nothing to do with my religious identity as a vocal 492 00:23:43,680 --> 00:23:44,920 system. I think it's also sort of 493 00:23:45,400 --> 00:23:46,960 incorrect. So how do you make it work 494 00:23:46,960 --> 00:23:49,840 practically and also sort of of philosophically, ashcophically, 495 00:23:50,120 --> 00:23:52,040 conceptually, think about that dynamic. 496 00:23:53,160 --> 00:23:57,000 So I think work is, is very important and I I would never 497 00:23:57,320 --> 00:24:00,200 feel comfortable kind of bifurcating myself to say, you 498 00:24:00,200 --> 00:24:03,440 know, half of my day I spend doing something that I hate or 499 00:24:03,440 --> 00:24:06,280 that I feel isn't evil. I believe that, you know, in 500 00:24:06,280 --> 00:24:10,240 Maine cannot in Kama Hintora, you have to we have to have both 501 00:24:10,240 --> 00:24:13,920 aspects and there's a reason that I cut a sparkle gave us the 502 00:24:13,960 --> 00:24:17,320 opportunity to refine ourselves in the working world just as 503 00:24:17,320 --> 00:24:19,480 much as we can outside of the working world. 504 00:24:19,640 --> 00:24:23,400 So I try to bring the values that I learned my, you know, my 505 00:24:23,400 --> 00:24:26,520 personal life to my working life to make sure that things are 506 00:24:26,520 --> 00:24:30,640 done in an ethical way that people are treated with fairness 507 00:24:30,640 --> 00:24:35,640 and and truthfulness. But I I still try to understand 508 00:24:35,640 --> 00:24:39,280 that that's a biddy Evan, right. If, if I could, I, I would much 509 00:24:39,280 --> 00:24:40,960 rather be spending more of my time learning. 510 00:24:40,960 --> 00:24:44,200 So what I try to do to kind of actualize that, make that real 511 00:24:44,200 --> 00:24:46,640 for myself is something I learned from Rabbi Radinsky 512 00:24:46,640 --> 00:24:50,080 steal time for Torah. The way I do that is maybe it's 513 00:24:50,080 --> 00:24:53,840 during my lunch break, you know, grabbing a, a Tanakh and just 514 00:24:54,000 --> 00:24:56,720 trying to finish off the parrot that I wasn't able to do after, 515 00:24:56,800 --> 00:24:59,840 you know, chakras in the morning, 5 minutes here, 5 516 00:24:59,840 --> 00:25:02,120 minutes there. Whatever the case may be, it, it 517 00:25:02,120 --> 00:25:05,200 brings my mind back to the things that are important to me. 518 00:25:05,200 --> 00:25:07,720 The same way being able to stop in the middle of a working day 519 00:25:07,720 --> 00:25:10,760 and go to Aven Minha that that shows me right. 520 00:25:10,760 --> 00:25:13,240 It's it's almost a self reflexive kind of thing. 521 00:25:13,240 --> 00:25:16,400 That's the, the term hid Pilel is, is a self reflexive term 522 00:25:16,720 --> 00:25:19,160 that, hey, this is really what's, what's important. 523 00:25:19,160 --> 00:25:21,960 This is, you know, connecting to a Karushbar who is what you want 524 00:25:21,960 --> 00:25:24,600 to be doing, even if you're not able to do that full time. 525 00:25:25,520 --> 00:25:26,720 Interesting. I mean, some people have come on 526 00:25:26,720 --> 00:25:29,360 this podcast and said, you know, things along the lines of like 527 00:25:29,360 --> 00:25:31,840 work life balance, you know, doesn't exist, it's not real. 528 00:25:31,920 --> 00:25:34,120 You know, maybe some of them aren't good at it and therefore 529 00:25:34,120 --> 00:25:35,120 are jealous of it. I don't know. 530 00:25:35,120 --> 00:25:36,760 So I'm wondering if you could talk a little more to what 531 00:25:36,760 --> 00:25:39,760 extent you think that, you know, it could be some people also, 532 00:25:40,040 --> 00:25:42,240 you know, various influences out there are given unrealistic 533 00:25:42,280 --> 00:25:44,080 definition of it in the in the other direction. 534 00:25:44,200 --> 00:25:46,960 So how do you sort of define that term for yourself in a way 535 00:25:46,960 --> 00:25:50,720 that is both practical, realistic, but also fair to your 536 00:25:50,720 --> 00:25:52,560 various commitments beyond your 9:00 to 5:00? 537 00:25:53,480 --> 00:25:58,120 So to me, work is time that I've dedicated to a specific pursuit. 538 00:25:58,280 --> 00:25:59,560 The same thing goes for learning. 539 00:25:59,560 --> 00:26:04,800 If I have, you know, time to set aside for learning, that time is 540 00:26:04,880 --> 00:26:07,200 time that I, I cannot shake for any reason. 541 00:26:07,680 --> 00:26:11,120 My kids know if there's a, a share that I'm involved in, it 542 00:26:11,120 --> 00:26:12,880 doesn't matter what else is going on in the world. 543 00:26:13,080 --> 00:26:16,440 I've dedicated that time and I have a responsibility to that 544 00:26:16,440 --> 00:26:18,520 time being put aside for a vote as a sham. 545 00:26:18,760 --> 00:26:22,840 So I believe that both of those responsibilities make me a whole 546 00:26:22,840 --> 00:26:25,400 person. I can't have one without the 547 00:26:25,400 --> 00:26:27,240 other. I can't, you know, I can't put 548 00:26:27,240 --> 00:26:30,760 food on on the plates if I'm not at work, but I can't be a whole 549 00:26:30,760 --> 00:26:33,080 person if I'm not dedicating that time to learning. 550 00:26:33,360 --> 00:26:36,560 And it energizes my whole week. My family knows that when the 551 00:26:36,560 --> 00:26:40,240 share goes really well, they can tell because it's been something 552 00:26:40,240 --> 00:26:42,920 that I've been excited for the whole week and preparing for the 553 00:26:42,920 --> 00:26:45,280 whole week. And then I kind of ride the wave 554 00:26:45,280 --> 00:26:47,280 of that excitement into the next preparation. 555 00:26:47,360 --> 00:26:49,920 Without those two things, I'm not a whole person. 556 00:26:50,200 --> 00:26:54,080 And I feel like I, I can't, I can't separate the two and kind 557 00:26:54,080 --> 00:26:57,640 of put my mind into one place at one time and another some, some 558 00:26:57,640 --> 00:27:00,280 other time. Both of those have to coexist. 559 00:27:00,560 --> 00:27:04,240 And sometimes that means that after work, I'm, I'm reading up 560 00:27:04,240 --> 00:27:08,040 on latest trends in AI and, and how to use that for my working 561 00:27:08,040 --> 00:27:09,960 life. That's that's fine, as long as 562 00:27:09,960 --> 00:27:14,280 it doesn't impinge on bedtime with my kids or preparing for 563 00:27:14,280 --> 00:27:16,920 the next year. It's not something where I have 564 00:27:16,920 --> 00:27:21,360 to cut that part of my life out. To me, all of that is part of 565 00:27:21,360 --> 00:27:25,400 how I grow as as a person. And being someone who's always 566 00:27:25,400 --> 00:27:28,600 trying to be intellectually curious is really important. 567 00:27:28,600 --> 00:27:31,760 I can take that intellectual curiosity and turn it into a 568 00:27:31,760 --> 00:27:34,200 passion for learning Torah. I can turn it into a passion for 569 00:27:34,200 --> 00:27:37,040 being successful in the working world, but I can't turn it off. 570 00:27:37,960 --> 00:27:39,400 So it's interesting cuz you know, one of the things that 571 00:27:39,400 --> 00:27:42,680 people when they talk about the challenge or the impossible 572 00:27:42,680 --> 00:27:45,400 mission of work life balance, they say that the responsibility 573 00:27:45,400 --> 00:27:47,960 to work, which you alluded to before is something which you 574 00:27:47,960 --> 00:27:50,160 know, will oftentimes demand late hours. 575 00:27:50,240 --> 00:27:52,240 You need to be committed, but things don't always work on your 576 00:27:52,240 --> 00:27:53,480 schedule. There are other stakeholders 577 00:27:53,480 --> 00:27:56,160 that have to be please. So if I'm understanding you 578 00:27:56,160 --> 00:27:58,800 correctly, you're sort of saying that keeping boundaries around 579 00:27:58,800 --> 00:28:01,560 certain slots of time into your learning and your family is the 580 00:28:01,560 --> 00:28:04,800 way to keep those other, you know, those work commitments 581 00:28:04,960 --> 00:28:06,480 from encroaching on the other things. 582 00:28:06,480 --> 00:28:07,960 Is that correct? Read of it? 583 00:28:07,960 --> 00:28:10,720 And, and to what extent is that like you heard Val Yavor in the 584 00:28:10,720 --> 00:28:12,880 way you view it or there has to be some flexibility with other 585 00:28:12,880 --> 00:28:15,040 people that you're working with that are on different time zones 586 00:28:15,040 --> 00:28:17,400 and different schedules that you need to be working with and and 587 00:28:17,400 --> 00:28:21,600 keeping them happy? So I, I try to be fair and, and 588 00:28:21,600 --> 00:28:23,720 use my say hello there. There are times where there's a 589 00:28:23,720 --> 00:28:26,520 conference the same day that I usually give this year. 590 00:28:26,760 --> 00:28:29,880 And so I can't, I can't give this year that week, but I owe 591 00:28:29,880 --> 00:28:31,800 that time, right? And if that means that I'm 592 00:28:31,800 --> 00:28:34,800 travelling to the, the conference and I'm on the plane 593 00:28:34,800 --> 00:28:37,880 for three hours, then I'm going to make up that time in other 594 00:28:37,880 --> 00:28:40,120 ways. To me, the most important thing 595 00:28:40,120 --> 00:28:42,560 is the relationship with the Qatarshbar who and the way that 596 00:28:42,560 --> 00:28:45,000 I feed that relationship and the way that I know that I'm 597 00:28:45,000 --> 00:28:47,560 committed to that relationship is by the time and effort that I 598 00:28:47,560 --> 00:28:50,080 expend. Sometimes, you know, things 599 00:28:50,080 --> 00:28:53,880 happen that are outside of my control and you know, you have 600 00:28:53,880 --> 00:28:56,480 to make the best that you can with the situation that you're 601 00:28:56,480 --> 00:28:58,360 given. But it doesn't to me, it doesn't 602 00:28:58,360 --> 00:29:00,880 exempt you from the commitments that you've made. 603 00:29:01,040 --> 00:29:04,840 It's just about finding another way to pay that time back or to, 604 00:29:05,600 --> 00:29:09,320 to reinvest the energies that you're given in a way that feels 605 00:29:09,320 --> 00:29:12,160 like you're still committed to to that relationship and to that 606 00:29:12,160 --> 00:29:13,640 growth. Wow. 607 00:29:14,000 --> 00:29:16,840 So you know, we started out with your love Tanakh, then we went 608 00:29:16,840 --> 00:29:19,000 to your career and sort of your time management, your work life 609 00:29:19,000 --> 00:29:20,000 balance. I want to bring it all the way 610 00:29:20,000 --> 00:29:21,160 back. You know, you've alluded to the 611 00:29:21,160 --> 00:29:22,680 sheer. So may you tell us about the 612 00:29:22,680 --> 00:29:25,040 sheer, the sheer and the teaching that you're doing, the 613 00:29:25,040 --> 00:29:27,960 commitments that you have is in terms of your limit of Tanakh, 614 00:29:27,960 --> 00:29:31,520 your otherly mood dim that that sort of have allowed you to 615 00:29:31,560 --> 00:29:34,200 continue to grow in your knowledge of Tanakh and your 616 00:29:34,200 --> 00:29:36,440 teaching of Tanakh, even though you're also busy with a lot of 617 00:29:36,440 --> 00:29:38,440 things professionally as well. Sure. 618 00:29:38,480 --> 00:29:42,200 Well, the, the real, I think it really started when my wife told 619 00:29:42,200 --> 00:29:45,120 me that we were expecting our second child, my my first 620 00:29:45,120 --> 00:29:47,160 daughter. We decided we wanted to do 621 00:29:47,160 --> 00:29:50,840 something as a kind of as close for, for the baby. 622 00:29:51,000 --> 00:29:53,680 So my wife and I started to learn Tanakh together. 623 00:29:53,680 --> 00:29:56,320 This is really the first time that I went through all of 624 00:29:56,320 --> 00:29:59,520 Tanakh beginning to end. We spent two years doing that 625 00:30:00,240 --> 00:30:03,680 and since then it's just been a regular lean would for me. 626 00:30:03,720 --> 00:30:07,440 I was actually lucky enough to learn through Tanakh with my 627 00:30:07,440 --> 00:30:11,280 daughter to have her make ACM and her bat mitzvah 12 years 628 00:30:11,280 --> 00:30:18,120 later, but that that annual sort of commitment really grew into 629 00:30:18,160 --> 00:30:20,080 something where I felt at a certain point. 630 00:30:20,240 --> 00:30:23,720 Let me share this with others. So for the past nine years, I've 631 00:30:24,200 --> 00:30:27,560 run a Habura we call Tana in depth. 632 00:30:27,600 --> 00:30:30,200 It really started with a series that we did called Villains in 633 00:30:30,200 --> 00:30:31,920 Tanakh. And that was some of the 634 00:30:31,920 --> 00:30:34,520 marketing to try to get people excited about learning Tanakh. 635 00:30:34,680 --> 00:30:38,480 That's been a regular limo that I've had for, like I said, about 636 00:30:38,760 --> 00:30:43,360 8-9 years. I do also give a weekly DAF it's 637 00:30:43,360 --> 00:30:46,240 actually a yard site share for a friend of mine who passed away, 638 00:30:46,680 --> 00:30:49,080 but we're going through Masaka soda together. 639 00:30:49,360 --> 00:30:53,280 I also have share Friday nights for people in my neighborhood. 640 00:30:53,280 --> 00:30:56,240 We're we're going through at this point we're finishing up 641 00:30:56,240 --> 00:30:59,600 pair que Elvos, but trying to do that also in a little bit more 642 00:30:59,600 --> 00:31:01,160 depth. I called pair que elvos for 643 00:31:01,160 --> 00:31:03,960 adults. The idea across, I think all of 644 00:31:03,960 --> 00:31:08,240 the the different Lemudum is to take very seriously material 645 00:31:08,240 --> 00:31:12,560 that maybe, you know, we said at the beginning, gets play second 646 00:31:12,560 --> 00:31:15,000 fiddle sometimes. Really diving into that and 647 00:31:15,000 --> 00:31:17,960 trying to understand the the beauty and the depth of that 648 00:31:17,960 --> 00:31:21,600 material has been for me one of the greatest joys of my life. 649 00:31:22,120 --> 00:31:23,640 Interesting. So as I think if I if I'm 650 00:31:23,640 --> 00:31:26,120 keeping score at home correctly, that's three weekly sheer and 651 00:31:26,120 --> 00:31:29,000 that's basically on an average of almost every other day. 652 00:31:29,360 --> 00:31:32,160 So where do you find time to prepare and get yourself ready 653 00:31:32,160 --> 00:31:34,320 for these sheer more? Are you just wing it and reading 654 00:31:34,320 --> 00:31:37,840 it and going as you go along? No, it's I'm an early bird. 655 00:31:37,840 --> 00:31:41,880 I, I try to get up pretty early and that gives me a lot of time 656 00:31:41,880 --> 00:31:45,640 to myself, you know, have a couple hours in the morning that 657 00:31:45,640 --> 00:31:47,840 I can use to prepare for the Shurim. 658 00:31:47,840 --> 00:31:51,680 I have Bharat Hashem, a pretty extensive library that I'm, I'm 659 00:31:51,680 --> 00:31:55,560 able to tap into and time, you know, traveling to and from work 660 00:31:55,560 --> 00:32:00,000 where I get to sort of prepare, review, make sure that I know 661 00:32:00,000 --> 00:32:03,880 what I'm talking about. Because to, to me, that time is 662 00:32:04,400 --> 00:32:08,400 time that I'm committed to. So being able to, to give a 663 00:32:08,400 --> 00:32:10,640 share is a commitment. It's a commitment from the 664 00:32:10,640 --> 00:32:13,240 people who show up and, and I want to make sure I honor their 665 00:32:13,240 --> 00:32:16,680 time, but it's also a commitment for me to Akashwar to say, this 666 00:32:16,680 --> 00:32:18,400 is something that I'm dedicating. 667 00:32:18,680 --> 00:32:21,960 And so if I'm going to do that, it like any carbon, it has to be 668 00:32:21,960 --> 00:32:22,800 beautiful. It has to be. 669 00:32:22,800 --> 00:32:24,000 Perfect. Wow. 670 00:32:24,040 --> 00:32:25,680 And like, how early are we talking about in the mornings? 671 00:32:27,280 --> 00:32:31,440 Somewhere between 4:30 and 5:30 on on a daily basis. 672 00:32:31,880 --> 00:32:33,040 Wow. And then you mentioned the 673 00:32:33,040 --> 00:32:35,880 commute, which is interesting. What type of like are you train, 674 00:32:35,880 --> 00:32:37,640 driving, busing? What's like, what's the set up 675 00:32:37,640 --> 00:32:40,200 there? Yeah, I'm on a train for about 676 00:32:40,200 --> 00:32:44,120 an hour each way each day. So that gives me close to two 677 00:32:44,120 --> 00:32:46,080 hours to to kind of dedicate as well. 678 00:32:46,600 --> 00:32:49,240 Well, I, I do, you know, think that anyone, I think the trains 679 00:32:49,240 --> 00:32:51,720 are by far a better mock of Torah than the buses in the cars 680 00:32:51,720 --> 00:32:53,720 of the world. And so I guess it's a for those 681 00:32:53,720 --> 00:32:55,080 who are able to make use of that time. 682 00:32:55,760 --> 00:32:58,480 Absolutely. Okay, so this has been a great 683 00:32:58,480 --> 00:33:00,040 conversation. We covered a lot of ground maybe 684 00:33:00,240 --> 00:33:02,440 to sort of as we transition towards the end. 685 00:33:02,920 --> 00:33:04,760 You mentioned you teaching Percalus and Tanak. 686 00:33:04,760 --> 00:33:07,440 So talk about, you know, Benito in the workforce, you know, work 687 00:33:07,440 --> 00:33:09,640 like balance, career success, learning success. 688 00:33:09,640 --> 00:33:12,000 Do you have any sort of famous ideas that are maybe from some 689 00:33:12,000 --> 00:33:15,600 of these off the beaten places that and by the way, for the 690 00:33:15,600 --> 00:33:18,280 audience like this is a emotions going on on. 691 00:33:18,320 --> 00:33:19,680 I didn't prepare for this question. 692 00:33:19,680 --> 00:33:22,320 So off top of your head, anything that comes to mind from 693 00:33:22,320 --> 00:33:25,520 some of the Limodom that you're involved in that provide sort of 694 00:33:25,520 --> 00:33:27,680 a unique insight and unique perspective on some of the 695 00:33:27,680 --> 00:33:30,000 challenges involved in the Ventura and the workforce 696 00:33:30,000 --> 00:33:32,920 dilemmas? Oh, that's very interesting 697 00:33:32,920 --> 00:33:36,680 question. So I think that, you know, it 698 00:33:36,840 --> 00:33:40,080 kind of gives me pause. One of the things that I really 699 00:33:40,240 --> 00:33:45,680 found interesting in exploring sort of time Tanakh to learning 700 00:33:45,680 --> 00:33:48,920 Shas is the parallels between different stories. 701 00:33:48,920 --> 00:33:54,040 So Shavuous is coming up a pattern that I noticed in 702 00:33:54,200 --> 00:33:57,480 Mcgillis. Ross sort of reappears in a 703 00:33:57,600 --> 00:34:03,440 Agata in Hagiga where you have Rebbe Mayor following Alicia in 704 00:34:03,440 --> 00:34:06,200 sort of a very similar way that Ross is following Nami. 705 00:34:06,600 --> 00:34:11,679 And finding those kinds of patterns in agadatas and 706 00:34:11,679 --> 00:34:14,360 comparing them two stories in Tanakh was something that really 707 00:34:14,360 --> 00:34:17,679 kind of sparked my interest. But to take a step back from 708 00:34:17,679 --> 00:34:21,840 that, finding patterns across different topics, different 709 00:34:21,840 --> 00:34:26,760 areas of study, that's, that's really what a lot of learning is 710 00:34:26,760 --> 00:34:28,639 about, right? When you're comparing 2 sugiyas 711 00:34:28,639 --> 00:34:30,360 in a Gemara, that's what you're doing. 712 00:34:30,360 --> 00:34:33,560 You're you're looking at patterns across different areas 713 00:34:33,560 --> 00:34:35,440 that maybe don't necessarily go together. 714 00:34:35,880 --> 00:34:40,920 I think that that is something that can can sort of actualize a 715 00:34:40,920 --> 00:34:46,320 person's mind in a way that is so foreign to the rest of the 716 00:34:46,320 --> 00:34:47,880 world, right? People who are not learning 717 00:34:47,880 --> 00:34:52,520 Torah, they're not, they're not able to find that kind of mental 718 00:34:52,520 --> 00:34:55,880 stimulation. And it gives you great insights 719 00:34:56,080 --> 00:34:59,960 into beyond just Torah learning into the working world when when 720 00:34:59,960 --> 00:35:02,880 you're looking at, you know, approaching a problem and you're 721 00:35:02,880 --> 00:35:07,480 bringing a total perspective to thinking in a different way. 722 00:35:07,720 --> 00:35:12,440 That unlocks so much creativity that I think is absent from a 723 00:35:12,440 --> 00:35:16,520 lot of other, a lot of other sort of more analytical ways of 724 00:35:16,520 --> 00:35:19,960 approaching things that I think that you can't, you know, have 725 00:35:19,960 --> 00:35:23,000 one without the other. Meaning if you're, if you're not 726 00:35:23,520 --> 00:35:26,360 using your full mind when you're learning Torah, then you're not 727 00:35:26,360 --> 00:35:28,640 going to be able to use your full mind in the working world. 728 00:35:28,960 --> 00:35:32,120 The 2GO hand in hand, the more you do 1, the more you can do 729 00:35:32,120 --> 00:35:35,280 the other. They're complementary and to me, 730 00:35:35,280 --> 00:35:37,600 like I said before, I can't be half a person. 731 00:35:37,880 --> 00:35:41,720 I think that anybody who is serious about their learning is 732 00:35:41,720 --> 00:35:44,960 able to find the areas of learning that excite them and 733 00:35:44,960 --> 00:35:46,280 bring that into the working world. 734 00:35:46,440 --> 00:35:50,480 And vice versa can find the the learning the the that exists in 735 00:35:50,480 --> 00:35:53,640 the working world, bring it into the Torah world and the the two 736 00:35:53,640 --> 00:35:56,600 of them are are better for it. You know, one of the things that 737 00:35:56,600 --> 00:36:01,160 I found in my sort of short career as a as a boss is the the 738 00:36:01,160 --> 00:36:03,520 fact that sometimes excitement can be contagious. 739 00:36:03,800 --> 00:36:05,760 So if I want to learn the sugar yeshiva, I was really excited 740 00:36:05,760 --> 00:36:08,320 about and then I'm going through me and it's done a lot of time 741 00:36:08,320 --> 00:36:10,720 and I'm sort of rushing through. But then I find that exciting 742 00:36:10,760 --> 00:36:12,360 sugar that I learned well back in the day. 743 00:36:12,480 --> 00:36:15,720 So, you know, even though we're not always able to bring the 744 00:36:15,720 --> 00:36:17,920 full level of excitement as maybe we'd always want to with 745 00:36:18,400 --> 00:36:20,840 various limitations on our schedule, on our time and our 746 00:36:20,840 --> 00:36:22,400 energy. But sometimes, you know, making 747 00:36:22,400 --> 00:36:24,000 sure that there are at least some parts of your learning that 748 00:36:24,000 --> 00:36:26,280 are really exciting to you, that sometimes carries over to other 749 00:36:26,280 --> 00:36:27,800 areas. And when you spoke about. 750 00:36:27,800 --> 00:36:29,480 So if you want to add anything on that, I'm happy to hear. 751 00:36:29,600 --> 00:36:31,640 But you also said, you know, between the learning and the 752 00:36:31,640 --> 00:36:33,360 working, there is an overlap there. 753 00:36:33,480 --> 00:36:37,400 There's way of of applying patterns, approaches, ways of 754 00:36:37,400 --> 00:36:38,840 thinking about things. I wonder if you can give an 755 00:36:38,840 --> 00:36:41,560 example from your sort of own life where you had some sort of 756 00:36:41,560 --> 00:36:43,920 Torah outlook that you're able to bring to your marketing or to 757 00:36:43,920 --> 00:36:45,880 your other things that you're doing in business. 758 00:36:47,160 --> 00:36:50,840 So I, I would say it ties back to that pattern finding. 759 00:36:50,840 --> 00:36:54,080 One of the first things I did at the last company I was at was 760 00:36:54,200 --> 00:36:56,200 try to understand who the audience is. 761 00:36:56,200 --> 00:37:01,000 And the more I spoke to, the customer base was very all over 762 00:37:01,000 --> 00:37:03,200 the map. They had customers that were 763 00:37:03,600 --> 00:37:07,680 Subway, restaurants, wineries, and a lot of customers in the 764 00:37:07,680 --> 00:37:10,280 healthcare space. So being able to take a step 765 00:37:10,280 --> 00:37:13,240 back and look at the pattern and say, hey, the customers that are 766 00:37:13,240 --> 00:37:17,320 in the healthcare space get a greater value from the software 767 00:37:17,320 --> 00:37:20,760 that we have than any of the other customers that told us. 768 00:37:20,880 --> 00:37:24,880 Let's narrow in our focus and justice go after the healthcare 769 00:37:24,880 --> 00:37:27,840 customer base, right? Being able to take that step 770 00:37:27,840 --> 00:37:32,240 back from all the noise and look at the pattern that emerges. 771 00:37:32,480 --> 00:37:35,480 That's something that that came from my Limud and Tanakh. 772 00:37:35,560 --> 00:37:38,520 Being able to compare one story and Tanakh to another to see 773 00:37:38,640 --> 00:37:41,360 what it teaches you to, to notice that the pelegger we give 774 00:37:41,360 --> 00:37:46,240 a story has many of the aspects of the load and Sadom story That 775 00:37:46,240 --> 00:37:48,560 only comes from being able to take a step back. 776 00:37:48,560 --> 00:37:52,400 Instead of being very granular in the text word by word, 777 00:37:52,560 --> 00:37:55,600 looking at the overall pattern and saying there's meaning in 778 00:37:55,600 --> 00:37:59,120 the pattern itself beyond just the protem and the details. 779 00:37:59,280 --> 00:38:03,200 So that's something that I think that kind of approach, like I 780 00:38:03,200 --> 00:38:07,200 said, each benefits both sides of the world, the working world 781 00:38:07,360 --> 00:38:08,920 and the Torah world at the same time. 782 00:38:09,560 --> 00:38:12,560 OK, so you put you put out a nice amount of your stuff that 783 00:38:12,560 --> 00:38:14,720 you're teaching online. So where people find that And I 784 00:38:14,720 --> 00:38:16,480 also did notice, I don't think you got a chance to list to this 785 00:38:16,480 --> 00:38:20,040 yet, but some AI powered content in the Torah space. 786 00:38:20,040 --> 00:38:21,840 I wanted you to share about that and where people can track it 787 00:38:21,840 --> 00:38:23,360 down. Yeah, absolutely. 788 00:38:23,360 --> 00:38:27,520 So if you search up Tanakh in depth, certainly on Spotify, on 789 00:38:27,960 --> 00:38:30,560 Apple, you'll be able to find the podcast over there. 790 00:38:30,560 --> 00:38:35,320 Also on Twitter as at Isaacson, the yeah, the AI content is 791 00:38:35,320 --> 00:38:37,800 something from notebook LM or starting to play around with 792 00:38:37,800 --> 00:38:40,960 some of the AI tools and producing content where it takes 793 00:38:41,320 --> 00:38:44,440 articles, essays that are online, distills them down. 794 00:38:44,760 --> 00:38:47,560 And it allows you to also interact kind of with the AI and 795 00:38:47,560 --> 00:38:48,880 give it a little bit of guidance. 796 00:38:49,560 --> 00:38:52,080 There's, there's going to be, I think, a lot of changes in the 797 00:38:52,080 --> 00:38:55,760 way content is created as AI gets smarter, more useful. 798 00:38:55,920 --> 00:38:58,400 And I want to make sure that I understand it, that I've rolled 799 00:38:58,400 --> 00:39:01,240 up my sleeves and played with it myself, rather than just being 800 00:39:01,480 --> 00:39:03,920 kind of a passive consumer. OK, amazing. 801 00:39:03,920 --> 00:39:05,400 So definitely put links that in the channel. 802 00:39:05,400 --> 00:39:07,000 So everyone should definitely go and check that out. 803 00:39:07,120 --> 00:39:09,000 And he wants to start some good Tanakhling with them. 804 00:39:09,080 --> 00:39:10,920 And by the way, any other sort of good Tanakh resources? 805 00:39:10,920 --> 00:39:13,600 Someone who's inspired this conversation and wants to jump 806 00:39:13,600 --> 00:39:15,880 on the Tanaka train. Besides for your stuff that will 807 00:39:15,880 --> 00:39:17,840 link in the channels, anything else you want to give a shout 808 00:39:17,840 --> 00:39:20,440 out to? I mean, there's tremendous 809 00:39:20,440 --> 00:39:23,760 amount of shoe arm on why Utora that I get a lot of inspiration 810 00:39:23,760 --> 00:39:26,720 from. Certainly I learned a lot from 811 00:39:26,880 --> 00:39:29,800 Rabbi David Katz. He has a Jewish history series 812 00:39:29,800 --> 00:39:33,800 and a lot of times that overlaps with some of the Lumuda Mintanax 813 00:39:33,880 --> 00:39:35,560 so highly recommend that as well. 814 00:39:36,120 --> 00:39:37,920 OK, amazing. So now let's go to our Lightning 815 00:39:37,920 --> 00:39:40,240 round 3 Short questions, three hopefully short answers. 816 00:39:40,440 --> 00:39:42,800 We're in the summer, we have a nice long Sabbath afternoons. 817 00:39:42,840 --> 00:39:43,960 What do you like to do at that time? 818 00:39:45,400 --> 00:39:49,280 So Shabbos afternoon is time for me to spend with my kids, each 819 00:39:49,280 --> 00:39:50,880 one of my kids. I try to get a little bit of 820 00:39:50,880 --> 00:39:54,120 time to learn with them, play with them, you know, games, 821 00:39:54,120 --> 00:39:56,520 whatever the case may be. OK, amazing. 822 00:39:56,520 --> 00:39:58,960 You mentioned your love for Tanakh, so I'll I'll take this 823 00:39:59,040 --> 00:40:00,960 middle question about Tanakh. If you had to choose one safer 824 00:40:00,960 --> 00:40:03,320 Tanakh as your favorite that you find having a personal deep 825 00:40:03,320 --> 00:40:06,320 connection to. Wow, I would have to say safer 826 00:40:06,320 --> 00:40:08,760 schmal. I spent two years learning it 827 00:40:08,760 --> 00:40:11,760 and then two years teaching it, and it's very dear to my heart. 828 00:40:12,400 --> 00:40:14,040 OK. And finally, if you were forced 829 00:40:14,160 --> 00:40:16,840 to leave the marketing world, leave the professions that 830 00:40:16,840 --> 00:40:19,480 you've been involved in up until now, and find a new job in a new 831 00:40:19,480 --> 00:40:21,680 industry, maybe something you dreamed of doing as a kid, what 832 00:40:21,680 --> 00:40:24,280 would that be? Oh, definitely psychology. 833 00:40:24,480 --> 00:40:27,360 It's a tremendous love of mine and something I'd love to 834 00:40:27,360 --> 00:40:29,400 pursue. OK, Moshe Isaacson, thank you 835 00:40:29,400 --> 00:40:30,440 for coming today. This has been a really 836 00:40:30,440 --> 00:40:32,320 interesting conversation. Amazing. 837 00:40:32,320 --> 00:40:32,960 Thank you so much.