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I described it over time as 
almost a little bit of a 

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personal mourning period because
it had been a dream of mine or 

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an idea of mine that that was 
going to be my career and that 

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was. 
Do you think of that experience 

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as a failure? 
No Fomalism. 

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And welcome to Stark Tank, the 
podcast for the challenges and 

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opportunities of being a mentor 
in the workforce. 

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This week, we sit down with 
Benny Merillis. 

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Benny started out as a rabbi, 
but after some embarrassing 

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mishaps, he realized it was time
to change course. 

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Already close to 30, he had to 
reinvent himself professionally 

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while staying close to his 
values. 

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My name is Jacob Wolf, and this 
is starting. 

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Benny Miralis, welcome to 
starting. 

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Thank you so much for joining us
today. 

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My pleasure. 
Thank you for having me. 

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I'm glad to be here. 
So you start out your career 

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originally as a rabbi. 
Can you tell us a little bit 

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more about what drove you to 
that path and what were your 

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early roles in that career? 
Yeah. 

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Well, actually I started in 
teaching because before there 

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were jobs available, let's say 
in the rabbinate, there were 

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more jobs available in teaching.
And so as much as I wanted to go

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into the rabbit, I needed to be 
in a position to interview for 

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those jobs and maybe get those 
jobs. 

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And so I started in teaching 
Judaic studies at my alma mater,

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where I went to school at 
Yeshiva Flavis High School. 

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And then as opportunities 
presented, presented themselves 

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either as senior rabbis or 
assistant rabbis or whatever, 

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I'd start to apply for those 
roles as they came up if they 

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made sense for me. 
I had a good relationship with 

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the team at Ishib University 
where I'd studied in terms of 

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placement. 
And then when the right 

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opportunities would come, we 
would talk about perhaps 

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interviewing, and I started to 
interview for those jobs. 

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My first job in the rabbinate 
officially was the assistant 

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rabbi at the Indigital of Hollis
Wood for Rabbi Menachem Penner. 

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I was, we were in, my wife and I
were in the community Kohl out 

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there. 
And so we both had savrusas and 

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we're learning with people in 
the evenings. 

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And I was also the assistant 
rabbi in the in the shul. 

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And so I got the chance to not 
just time with individuals 

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one-on-one, but also to give 
Shigerman to speak and to be 

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around him, which was an 
opportunity towards the future 

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potentially if an opportunity 
presented itself to become an 

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act the actual senior rabbi in 
the shul somewhere. 

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So I was with him first for a 
couple of years as the assistant

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rabbi. 
He's phenomenal. 

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So I learned a ton from being 
around him, and the assistant 

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rabbi position is like the best 
of every world. 

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You have all the opportunity to 
teach them to speak and none of 

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the pressure of having to answer
any of the questions that are 

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being asked to deal with any of 
the situations that are being 

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presented. 
But you get to be a family on 

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the wall for a lot of those 
conversations. 

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Even before that when I was in 
yeshiva, I interned at the 

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Ingazol Flatbush where I grew up
and the Rav there by Aaman who 

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was my rabbi growing up let me 
into a lot of rooms that I think

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a lot of 23 year olds, 22 year 
old guys don't necessarily get 

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into. 
To hear him interacting with 

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Balabhatam, to hear him 
interacting with the rub on him,

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to be in the room to ask him 
questions as things were 

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happening and how to handle them
and how he would handle them. 

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So those those opportunities 
that what you would call 

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shemush, which was sort of 
apprenticeship for lack of a 

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better term in English were 
great. 

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And then at some point after 
leaving the assistant rabbi 

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roll, I, I wasn't teaching, I 
wasn't actually working in 

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finance, but I was still 
interviewing for a bidding 

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positions and I landed on the 
roll at the in gizzle of North 

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Woodmere, which was on some 
level unheard of to sort of get 

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a senior role in a shul in the 
New York area, let alone in the 

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Five Towns area. 
That was a like a good 

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opportunity. 
And so we moved from Holliswood,

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which we loved, to North 
Woodmere, and we were in North 

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Korea for 10 years, but I wasn't
in the Ravenet for 10 years. 

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So before we get to that 
transition out of the ravenet, 

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what were the big values that 
were driving you to become a 

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rabbi at this point? 
What was it that that called to 

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you from that mirror 
perspective? 

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What was it? 
Yeah, it's a good question. 

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So I I think about it a lot 
because it still informs the 

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work that I do, just in a 
different way. 

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I was, I would say a couple of 
things. 

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One, I, I felt like I was good 
at the teaching and the 

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speaking, like I had sort of an 
ability for it and an affinity 

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for it as well. 
And I like the prep for it too. 

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Like just sitting and learning 
and working through content and 

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material was always interesting 
to me anyway. 

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Making it work from beginning to
end was always was always good. 

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And I just enjoyed that, that 
space, the interaction with an 

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audience in that way. 
And there weren't a lot of roles

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or a lot of opportunities that I
felt like existed in the world 

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where you had that kind of 
impact on people's lives 

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day-to-day, week to week, month 
to month, year to year. 

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Then the rabbinet and teaching 
in the classroom. 

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I did it, but it wasn't exactly 
the same vibe and energy for me 

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that I was looking for. 
And so the Rabbinet seemed like 

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a great Ave. for that dream to 
be fulfilled. 

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And I had, I would say on some 
level a little bit of a naive 

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approach to how that worked and 
what that would mean and what 

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you would be responsible for and
that what you'd have to do. 

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But it just felt like the right 
way to go about having long term

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large impact on the world and on
a lot of people's lives. 

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Can I ask you to maybe drill 
down a little bit more on the 

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distinction between the 
rabbinate and teaching children 

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in the school system and the 
education system? 

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Because I think it's saying that
a lot of people, myself 

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included, thinking about a lot, 
which is that there's obviously 

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a lot of parallels, a lot of 
overlap, but also some big 

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differences. 
And some people could make the 

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case that the bigger impacts to 
had by teaching kids who are 

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more impressionable and at the 
age where they're really forming

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their identity. 
So can you try to unpack that a 

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little bit more? 
Yeah, I never really wanted to 

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be in a classroom. 
So like I ended up in a 

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classroom because I needed 
professionally to have an 

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opportunity to work and to get 
paid and to make a living. 

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And if I wanted to end up in the
Raven, that seemed like the 

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right Ave. to go. 
I also was, I felt pretty good 

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at it, so it made a lot of 
sense. 

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But the classroom for me as a 
student, as a kid was not 

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something I enjoyed. 
It just felt like it was very 

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strict and very formal, and then
I felt like teaching was also 

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more formal than I wanted from a
structure in terms of the way I 

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wanted to have impact on people.
I wanted it to be a little bit 

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more free flowing and informal. 
I wanted it to be a little bit 

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wider than just content focused.
At least that's how I understood

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and how I thought about it. 
And in the context of community,

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felt like you're involved in way
more than just teaching 

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material. 
You're involved in the 

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day-to-day of their lives. 
There's the this I would call 

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the spiritual side of it as 
opposed to the context side of 

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it and the material side of it. 
And so you're in every part of 

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their being from the moment that
maybe they have a child to the 

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moment that they're going 
through something that's really 

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difficult in their lives. 
And you're also getting the 

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chance to teach and to speak. 
I felt like it covered more 

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areas of ground. 
Then there was the communal 

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environment where you're dealing
with other maybe other 

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synagogues and other ribundum or
other faith communities or the 

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larger world. 
And I didn't think that I could 

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get that in the classroom. 
And so they just felt very 

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different for me as places of 
opportunity and work and the 

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rabbit. 
It seemed more like the one. 

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I would say. 
The other thing is there was an 

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influence to some degree as well
from having studied and learned 

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at Yoshi University very much. 
I felt like at Reit's, which is 

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the rabbinical college there, 
that there was an emphasis back 

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then, which is 25 years ago on 
the rabbit over teaching. 

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Not that they didn't have people
becoming teachers, but the, what

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they talked about and what they 
focused on and who they 

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highlighted and who ended up 
speaking at the Hayagas. 

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Mika, let's say as an example, 
we're abundant guys in in the 

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field, guys in small 
communities, guys out of, you 

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know, out of New York and the 
wider world. 

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And that's who they highlighted.
And some degree I wanted to be 

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that, even though I probably had
no right or reason to think that

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way. 
I'll give you just a great 

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example. 
I sat once with every lamb, and 

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every lamb is a cousin of my 
father. 

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And so he and I had a chance 
once in a while to sit and talk 

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about stuff. 
And he asked me once, you know 

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what's on your mind? 
And I said, I'm having trouble 

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choosing between the rabbit and 
teaching, and I don't know which

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way to go. 
And he said, why do you have to 

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choose? 
Let it choose itself. 

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And I thought I never, I didn't 
know that that was an option to 

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let it choose itself. 
And it just, it became apparent 

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to me over time that even though
in truth, I spent many more 

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years in the classroom than I 
did in the rabbit, that that 

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where my interest lay was 
actually there. 

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Amazing. 
So you ended up getting this 

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amazing role for someone your 
age and in the, you know, the 

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five towns, a rabbit, your own 
Shoal and you'll leave it to the

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fact before that it didn't 
really work out, maybe the way 

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you dreamed or didn't last the 
whole tenor. 

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So what happened there? 
What was the breakdown and why 

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didn't it work out? 
It was hard. 

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It was really hard, much harder 
than I thought it would be, 

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transitioning from the assistant
rabbi roll to the rabbi roll. 

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I don't think I was as well 
prepared for it as I thought I 

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would. 
I was, there were, I would say, 

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some mechanics and some things 
that going on in the community 

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itself that I simply wasn't as 
well attuned to that maybe a 

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more senior veteran rap I might 
have been attuned to at that 

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point. 
I think it was 28 years old at 

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the time. 
And so there's a, there's an 

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experience level that I think is
really important that I just 

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didn't have. 
But more than anything else, it 

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just didn't work. 
I what didn't work for our 

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family, my wife was working full
time as a lawyer and we had two 

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little kids at the time we moved
and I was teaching full time in 

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this in a local high school and 
I was a little bit working in 

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finance at this. 
I had like 3 jobs at some point 

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in the course of it and I 
couldn't juggle them. 

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And those were hard. 
And then the truth is I wasn't 

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good at it, which hard to admit 
out loud, but I've said this 

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many times to a lot of rabbis 
over the years. 

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There was just certain aspects 
of it that are really important 

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to it that I really wasn't 
particularly good at then that 

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maybe now closing on A50, I 
might be better at than I was at

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28 or 29. 
And at some point, you have to 

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be really honest with yourself 
and say, this is not working. 

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This is not working for me. 
This is not working for the 

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community. 
It's and then besides the 

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community, it's just not working
for our family. 

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And you have to prioritize and, 
and choose. 

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I think in those spaces. 
And for me, there was no, it 

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wasn't even a choice. 
I'm going to choose family and 

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I'm going to choose me over 
staying in a role in a position 

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and then figure it out and try 
to figure out what that's going 

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to be and whatever role that's 
going to be. 

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And so just to give you an 
example, like I always had sort 

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of viewed the rabbit from the 
standpoint of teaching and 

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speaking. 
Those were my areas of interest 

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and those were my areas of 
focus. 

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The empathy part being the 
really compassionate human 

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person who embodies the 
spiritual for or is, you know, 

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that person who embodies Torah 
for a member of your community 

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in those spaces, in those 
moments, I was really not good 

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at. 
I don't know that I hadn't 

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prepared for it. 
I just, I just, it wasn't great.

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So an example, there was a 
member of the shul was a distant

225
00:10:44,160 --> 00:10:46,360
member of the shul. 
So she didn't come on a regular 

226
00:10:46,360 --> 00:10:47,600
basis. 
I didn't really know her 

227
00:10:47,600 --> 00:10:50,560
particularly well. 
And she lost a parent. 

228
00:10:50,560 --> 00:10:52,680
She's like an older member of 
the community and she lost a 

229
00:10:52,680 --> 00:10:55,560
parent. 
And I, I had no connection with 

230
00:10:55,560 --> 00:10:57,640
her per SE. 
And I just admittedly, I simply 

231
00:10:57,640 --> 00:11:00,680
forgot about the Shiva. 
It was horrible. 

232
00:11:02,600 --> 00:11:06,040
You know, afterwards she called 
me out on it and I apologize 

233
00:11:06,040 --> 00:11:08,320
profusely. 
And then I called her Aryam 

234
00:11:08,320 --> 00:11:10,280
Kippur to apologize again. 
And I asked for Mehila. 

235
00:11:10,840 --> 00:11:14,720
But like, that's a like a sign. 
I feel like, you know, Hey, man,

236
00:11:14,720 --> 00:11:17,640
you're, you're not paying 
attention here the way you need 

237
00:11:17,640 --> 00:11:20,560
to. 
And you have to get honest with 

238
00:11:20,560 --> 00:11:21,880
yourself. 
Either you're going to burn out,

239
00:11:21,880 --> 00:11:23,600
you're going to flame out, 
you're going to destroy your 

240
00:11:23,600 --> 00:11:26,200
family. 
Or the harder part of it maybe 

241
00:11:26,200 --> 00:11:28,800
is you figure it all out and you
get it together and you're able 

242
00:11:28,800 --> 00:11:31,880
to do all those things. 
And that was not going to be me.

243
00:11:32,000 --> 00:11:35,760
So I had to shift gears and I 
shifted, excuse me? 

244
00:11:35,760 --> 00:11:39,000
It shifted into organizational 
work at that point because they 

245
00:11:39,000 --> 00:11:42,560
still wanted to stay in what I 
would call holy work, right? 

246
00:11:42,960 --> 00:11:44,600
But I didn't want to work on 
Chavez anymore. 

247
00:11:45,320 --> 00:11:48,000
And the way to do that, I felt 
it was an organizational work. 

248
00:11:48,000 --> 00:11:52,680
So it shifted from teaching and 
the rabbit into organizational. 

249
00:11:53,720 --> 00:11:55,640
So approximately how long was 
this? 

250
00:11:55,640 --> 00:11:57,800
Do you hold that position in 
North Widmere and when did you 

251
00:11:57,800 --> 00:11:59,080
like? 
What was the time frame? 

252
00:12:00,160 --> 00:12:01,360
Yeah. 
So I was there. 

253
00:12:01,360 --> 00:12:03,120
I was the rabbi of the shul for 
three years. 

254
00:12:03,240 --> 00:12:05,960
I think it was O4 to O7. 
It was probably the years that I

255
00:12:05,960 --> 00:12:09,880
did it maybe there like 
straddled into O 8. 

256
00:12:10,760 --> 00:12:14,200
And then before that I had been 
the assistant Robin Hollisford 

257
00:12:14,200 --> 00:12:16,840
for for a few years as well. 
Same idea in the terms of the 

258
00:12:16,840 --> 00:12:21,720
time frame. 
And then I moved on in 2007, 

259
00:12:21,720 --> 00:12:24,200
2008, I moved into organization.
Got it. 

260
00:12:24,320 --> 00:12:26,320
When you're talking about 
transitioning out of the rabbit,

261
00:12:26,320 --> 00:12:28,720
leaving that role. 
So there's a lot to that and you

262
00:12:28,720 --> 00:12:30,560
obviously had a lot of good 
reasons to do so. 

263
00:12:30,840 --> 00:12:33,440
But I'm curious about the 
identity factor. 

264
00:12:33,440 --> 00:12:35,040
You know, when you are the 
rabbit of a Shoal, you have a 

265
00:12:35,040 --> 00:12:38,880
very clear identity as as a rug,
and that forces you to behave a 

266
00:12:38,880 --> 00:12:41,160
certain way and to act a certain
way, dress a certain way, and 

267
00:12:41,160 --> 00:12:43,040
you're leaving that. 
So you're leaving that identity 

268
00:12:43,040 --> 00:12:44,640
behind as well. 
Was that staying hard for you? 

269
00:12:44,640 --> 00:12:47,680
How do you manage that? 
Yeah, I, I described it over 

270
00:12:47,680 --> 00:12:52,640
time as almost a little bit of a
personal mourning period because

271
00:12:52,640 --> 00:12:56,600
it had been a dream of mine or 
an idea of mine that that was 

272
00:12:56,600 --> 00:12:58,920
going to be my career and that 
wasn't. 

273
00:12:59,520 --> 00:13:04,480
And so you go through this 
period of change, figuring out 

274
00:13:04,480 --> 00:13:06,280
now, OK, now who am I? 
And when you talk about a 

275
00:13:06,280 --> 00:13:08,480
person's identity, I talked 
about this with a lot of other 

276
00:13:08,480 --> 00:13:10,280
people as well, a lot of 
professionals too. 

277
00:13:10,280 --> 00:13:12,920
You sort of have, I would say 
three, maybe 3 or 4 different 

278
00:13:13,040 --> 00:13:15,080
spaces in which your identity is
defined. 

279
00:13:15,080 --> 00:13:18,280
There is your home life, you 
know, there's your communal 

280
00:13:18,280 --> 00:13:19,720
life, there's your professional 
life. 

281
00:13:20,520 --> 00:13:23,160
And if one of those things is 
pulled from you, then a good 

282
00:13:23,160 --> 00:13:25,840
portion of your identity on some
level goes away. 

283
00:13:25,840 --> 00:13:28,040
And that's really hard. 
And when it's a public space 

284
00:13:28,400 --> 00:13:32,360
like that is, it's even harder. 
And, and another level of it, we

285
00:13:32,360 --> 00:13:34,960
stayed in the community. 
So I didn't, I left this, I left

286
00:13:34,960 --> 00:13:38,680
the role, but for a year, the 
shul didn't have a rabbi and so 

287
00:13:38,680 --> 00:13:42,760
I stayed on in some unofficial 
capacity with them. 

288
00:13:42,760 --> 00:13:46,200
So certain simplest came along 
and I officiated at a simpla or 

289
00:13:46,200 --> 00:13:48,200
there was a funeral and I 
officiated a funeral. 

290
00:13:48,600 --> 00:13:51,440
I spoke a couple of times and I 
even stayed in Davin there. 

291
00:13:51,440 --> 00:13:53,800
But imagine I was no longer 
sitting in the rabbi's chair, 

292
00:13:53,800 --> 00:13:56,480
was sitting in one of the rows 
in the shul, and that was 

293
00:13:56,480 --> 00:13:57,960
exceptionally hard. 
And so we stayed in the 

294
00:13:57,960 --> 00:14:01,040
community for another seven 
years after I left the shul. 

295
00:14:01,440 --> 00:14:03,920
And the rub that they hired 
after me, phenomenal. 

296
00:14:04,040 --> 00:14:06,680
Stayed for 15 years. 
It's amazing, amazing, amazing. 

297
00:14:06,680 --> 00:14:09,400
You really right for the role 
where I was really not right for

298
00:14:09,400 --> 00:14:12,200
that role. 
Who was that would be a good 

299
00:14:12,200 --> 00:14:14,520
acceptimist. 
Terrific rabbi, terrific, 

300
00:14:14,520 --> 00:14:16,080
terrific rabbi. 
And he and I had a great 

301
00:14:16,080 --> 00:14:19,640
relationship, still do. 
And so so you're mourning that 

302
00:14:19,640 --> 00:14:21,520
to some degree and you have to 
figure out where what that's 

303
00:14:21,520 --> 00:14:22,960
going to. 
What does that mean? 

304
00:14:22,960 --> 00:14:25,520
Like what's it going to be now? 
And I would say some of it stays

305
00:14:25,520 --> 00:14:28,240
with you because I think certain
certain ways which you handle 

306
00:14:28,240 --> 00:14:31,360
yourself and certain ways in 
which you hear and show up and 

307
00:14:31,360 --> 00:14:35,120
events now even or when you're 
actually still giving a talk or 

308
00:14:35,120 --> 00:14:37,320
giving a sheer, whatever it is 
that still comes with you, that 

309
00:14:37,320 --> 00:14:39,840
doesn't leave you. 
I think maybe it's glossed over 

310
00:14:39,840 --> 00:14:42,160
or it's covered over in dust at 
some point because you're not 

311
00:14:42,160 --> 00:14:44,840
doing it as much. 
But when you when you shake off 

312
00:14:44,840 --> 00:14:48,360
the dust and you and you and you
Polish it a layer and so you 

313
00:14:48,360 --> 00:14:53,000
have to on some level reimagine 
yourself or re identify yourself

314
00:14:53,000 --> 00:14:54,760
for what that next thing is 
going to be. 

315
00:14:54,760 --> 00:14:56,760
And you can't force it. 
I think you have to let it sort 

316
00:14:56,760 --> 00:15:00,640
of play itself out. 
And over time, I realized that 

317
00:15:01,000 --> 00:15:03,680
the larger thing that I was 
interested in was impact. 

318
00:15:04,160 --> 00:15:07,040
And there was less about 
ultimately the role. 

319
00:15:07,160 --> 00:15:09,320
I had to convince myself by 
that, I think initially, but 

320
00:15:09,320 --> 00:15:11,880
also come to appreciate and 
realize that that was true, that

321
00:15:11,880 --> 00:15:15,400
I was much more interested in 
having as wide and as large and 

322
00:15:15,400 --> 00:15:18,000
significant and as meaningful an
impact as I could possibly have.

323
00:15:18,080 --> 00:15:21,080
And that could be in the rapid 
it and that could be in 

324
00:15:21,080 --> 00:15:25,640
something else entirely. 
And you know, I think that's, 

325
00:15:25,640 --> 00:15:28,480
that's where I'm at now. 
And do you think of that 

326
00:15:28,840 --> 00:15:33,240
experience as a failure? 
No, I think if you simply look 

327
00:15:33,240 --> 00:15:36,000
at that inside the prism of 
those few years, they might look

328
00:15:36,000 --> 00:15:38,520
at it as a failure. 
But nothing exists inside the 

329
00:15:38,520 --> 00:15:42,560
prism of those few years. 
It's part of the longer journey.

330
00:15:42,880 --> 00:15:45,680
I mean, it's a much, much bigger
picture and a much, much longer 

331
00:15:45,680 --> 00:15:49,360
story. 
And if I had stopped at 31 when 

332
00:15:49,360 --> 00:15:51,400
it was over, maybe I would think
that. 

333
00:15:51,840 --> 00:15:54,280
But I learned a ton from being 
there. 

334
00:15:54,280 --> 00:15:57,280
And to me, that ultimately was 
the biggest thing learned to 

335
00:15:57,280 --> 00:15:58,600
talk about. 
I learned just a lot about 

336
00:15:58,600 --> 00:16:00,840
myself. 
I learned a lot about family. 

337
00:16:01,240 --> 00:16:04,080
I learned about my priorities, 
and I learned about just sort of

338
00:16:04,080 --> 00:16:05,800
handle these kinds of 
situations. 

339
00:16:06,120 --> 00:16:09,120
And the organization work that I
moved into at the time was 

340
00:16:09,760 --> 00:16:13,960
synagogue related, shul related,
and then national related. 

341
00:16:13,960 --> 00:16:17,240
And so handling myself in those 
kinds of rooms and larger rooms 

342
00:16:17,240 --> 00:16:21,440
with, you know, bigger players 
and more impactful figures, I 

343
00:16:21,440 --> 00:16:24,120
was still, I was prepared for 
because I had been the guy in 

344
00:16:24,120 --> 00:16:27,400
the suit and had been in those 
rooms and had to learn how to 

345
00:16:27,400 --> 00:16:31,240
control emotion and how to 
handle just the energy of a 

346
00:16:31,240 --> 00:16:34,600
situation. 
And so no, I'm still benefiting 

347
00:16:34,600 --> 00:16:36,720
from it. 
The network, I mean, just as 

348
00:16:36,720 --> 00:16:39,960
another aspect of it, the 
network of people who I 

349
00:16:39,960 --> 00:16:42,800
connected with in the rabbinet, 
especially there because you're 

350
00:16:42,800 --> 00:16:45,760
living in a very large Jewish 
community. 

351
00:16:46,600 --> 00:16:49,840
And even though it was the rabbi
of a smaller synagogue, it's a 

352
00:16:49,840 --> 00:16:51,960
large Jewish community. 
And so you got around to a lot 

353
00:16:51,960 --> 00:16:54,080
of people and a lot of different
rabbis, a lot of different 

354
00:16:54,080 --> 00:16:56,720
shules and organizations within 
the community. 

355
00:16:56,720 --> 00:16:59,640
And so you got to meet and know 
and grow with a lot of people. 

356
00:16:59,840 --> 00:17:02,040
And those people stay with you 
because you did stuff for them. 

357
00:17:02,040 --> 00:17:05,800
They did stuff for you. 
And so, no, it felt like a 

358
00:17:05,800 --> 00:17:07,800
failure at the time. 
And while it was mourning it, it

359
00:17:07,800 --> 00:17:09,880
was a failure. 
But I think over the long term, 

360
00:17:10,240 --> 00:17:13,160
I'm so much better off as a 
person for that not having gone 

361
00:17:13,160 --> 00:17:14,560
well. 
I always talk about the, I talk 

362
00:17:14,560 --> 00:17:16,599
about this with coaching 
clients, the blessing of the 

363
00:17:16,599 --> 00:17:18,280
thing that didn't happen for 
you. 

364
00:17:18,319 --> 00:17:21,920
And you sometimes have this idea
that a certain role or a certain

365
00:17:21,920 --> 00:17:24,599
thing is the thing you 
absolutely have to have. 

366
00:17:24,839 --> 00:17:26,160
If you don't get it, it's a 
failure. 

367
00:17:26,240 --> 00:17:28,880
And then you realize that not 
having that or not getting that 

368
00:17:28,880 --> 00:17:33,480
is actually the blessing. 
And to me, that not working was 

369
00:17:33,480 --> 00:17:37,360
a massive blessing because of 
where I am now and what I do now

370
00:17:37,360 --> 00:17:40,240
and where I live now and my 
family and their happiness. 

371
00:17:40,240 --> 00:17:43,360
And so no, absolutely. 
OK. 

372
00:17:43,360 --> 00:17:46,000
So you made reference to the 
fact that you transitioned to 

373
00:17:46,000 --> 00:17:47,640
organizational work. 
Can you give us a little more 

374
00:17:47,640 --> 00:17:50,360
specifics, more details about 
what your next move was after 

375
00:17:50,360 --> 00:17:52,600
you realize that your dream of 
being a Shoal rabbi was not 

376
00:17:52,600 --> 00:17:55,440
going to be long term? 
Yeah, you say that and it hurts 

377
00:17:55,440 --> 00:17:57,960
still, OK. 
But yeah, so I at the time, 

378
00:17:57,960 --> 00:18:00,080
because of the network that I 
had and the friends that I had 

379
00:18:00,080 --> 00:18:02,320
in a lot of different places, 
organizational work and 

380
00:18:02,320 --> 00:18:05,760
community, community work. 
So when I made it known to some 

381
00:18:05,760 --> 00:18:09,360
friends that I was looking to to
move to a different, just a 

382
00:18:09,360 --> 00:18:12,800
different vertical in this in in
communal work, you know, sort of

383
00:18:12,800 --> 00:18:14,360
the feel is we're out for 
opportunities. 

384
00:18:14,360 --> 00:18:16,080
And I ended up at the Orthodox 
Union. 

385
00:18:16,840 --> 00:18:20,040
You know, the OU was looking to 
revamp and rebuild their 

386
00:18:20,040 --> 00:18:22,840
synagogue services, a program. 
This is why it was a benefit 

387
00:18:22,840 --> 00:18:25,240
having served as a community 
rabbi for a number of years, 

388
00:18:25,560 --> 00:18:28,520
having gotten around to speak 
and to lecture and to talk on a 

389
00:18:28,520 --> 00:18:31,760
lot of different subjects and 
having built some programs for 

390
00:18:31,760 --> 00:18:34,160
the shul and having done some a 
little bit of fundraising in the

391
00:18:34,160 --> 00:18:36,600
shul. 
At the time, that role as 

392
00:18:36,600 --> 00:18:41,400
leading this new revised program
at the OU, which the Synaptic 

393
00:18:41,400 --> 00:18:44,120
Services team, which had sort of
been gone dormant for a period 

394
00:18:44,120 --> 00:18:45,960
of time, was the right 
opportunity for me. 

395
00:18:46,360 --> 00:18:50,080
And so, and the expectation 
level and the build level was 

396
00:18:50,080 --> 00:18:53,280
such that, OK, we're restarting 
this so we can appreciate that 

397
00:18:53,280 --> 00:18:55,600
year one's going to be X and 
year 2's going to be Y, and it's

398
00:18:55,880 --> 00:18:58,200
going to take time to get there.
And so it was just the right 

399
00:18:58,360 --> 00:19:01,560
role. 
So I ended up at the OU for for 

400
00:19:01,560 --> 00:19:07,160
three years and then I bounced a
little bit, a little bit back 

401
00:19:07,160 --> 00:19:09,360
into Hinof for a short period of
time. 

402
00:19:09,840 --> 00:19:14,440
And then I ended up at National 
Council of Young Israel where I 

403
00:19:14,480 --> 00:19:17,840
played the role of the associate
executive Vice president. 

404
00:19:18,160 --> 00:19:22,680
And so I was coming into the 
other large Orthodox synagogue 

405
00:19:22,680 --> 00:19:26,280
organization in a very senior 
role at a very young age, 

406
00:19:26,280 --> 00:19:30,520
meeting with a lot of top great 
people at the world's best 

407
00:19:30,520 --> 00:19:32,600
Jewish organizations. 
And I got to hang out with them 

408
00:19:32,600 --> 00:19:36,720
and be in the room with them. 
And it felt like I had peered 

409
00:19:36,720 --> 00:19:40,080
inside, you know, the great 
halls of Jewish communal 

410
00:19:40,080 --> 00:19:42,920
leadership. 
And I was allowed to be there. 

411
00:19:43,440 --> 00:19:49,000
And I got to just learn and see 
and talk and ask questions of 

412
00:19:49,800 --> 00:19:52,480
the best that there was in 
Jewish communal life and to see 

413
00:19:52,480 --> 00:19:55,000
what could be and what was, you 
know, the opportunity and what 

414
00:19:55,000 --> 00:19:56,160
was where I was going to go 
next. 

415
00:19:56,560 --> 00:19:58,200
And so I was there for a couple 
of years as well. 

416
00:19:58,200 --> 00:20:00,320
And I moved on from there. 
It just, and it, it sort of 

417
00:20:00,320 --> 00:20:03,560
rolled until we ended up here in
Israel. 

418
00:20:03,560 --> 00:20:06,840
And so things shifted during 
that time, but that's where that

419
00:20:06,840 --> 00:20:09,120
was the trajectory was Jewish 
communal life, Jewish communal 

420
00:20:09,120 --> 00:20:11,440
leadership from the 
organizational standpoint as 

421
00:20:11,440 --> 00:20:14,520
opposed to the educational or 
the synagogue. 

422
00:20:14,720 --> 00:20:16,200
Right. 
I mean, another way to to think 

423
00:20:16,200 --> 00:20:18,480
about it and to frame it, as 
you've been mentioning before, 

424
00:20:18,480 --> 00:20:21,720
is that you started out as a 
rabbi, but you also had this 

425
00:20:21,720 --> 00:20:25,360
finance role and experience. 
And so maybe the two tracks of 

426
00:20:25,360 --> 00:20:27,880
one being someone who wants to 
make an impact and inspire and 

427
00:20:27,880 --> 00:20:31,320
be a source of holiness and help
to the Jewish community on the 

428
00:20:31,320 --> 00:20:32,720
one hand. 
On the other hand, there's the 

429
00:20:32,720 --> 00:20:35,000
level of the business skills, 
the management, the leadership, 

430
00:20:35,200 --> 00:20:37,760
all of those things. 
So did you think of that latter 

431
00:20:37,760 --> 00:20:41,720
category as a just a means to 
the ends of making an impact or 

432
00:20:41,720 --> 00:20:44,320
was something more about your 
personality, your skills, your 

433
00:20:44,320 --> 00:20:47,200
passions that really wanted to 
express those sort of a more 

434
00:20:47,200 --> 00:20:49,160
secular business minded skill 
sets? 

435
00:20:49,800 --> 00:20:52,680
Yeah, I always liked business. 
I just, I just wasn't working in

436
00:20:52,680 --> 00:20:56,120
it, let's say and, and I didn't 
see myself being able to work in

437
00:20:56,120 --> 00:20:58,200
it on a consistent day-to-day 
basis. 

438
00:20:58,320 --> 00:21:01,320
And even though I had, I had 
when, when I, when I left 

439
00:21:01,320 --> 00:21:02,560
teaching and I was working in 
finance. 

440
00:21:02,560 --> 00:21:06,880
So I was working, I was working 
at IDT in, in Newark, NJ at the 

441
00:21:06,880 --> 00:21:10,320
time and I was on a very small 
team in the finance group and I 

442
00:21:10,320 --> 00:21:12,240
liked it. 
But like there was some sort of 

443
00:21:12,240 --> 00:21:14,240
nagging vibe that something was 
missing. 

444
00:21:14,640 --> 00:21:15,840
But I liked it. 
I liked the business. 

445
00:21:15,840 --> 00:21:18,440
I like the interaction, I like 
the people, I like the thinking 

446
00:21:18,440 --> 00:21:20,960
and the numbers are always 
interesting to me on some level.

447
00:21:20,960 --> 00:21:23,480
Even when I was in the rabbit 
and I would ask about, you know,

448
00:21:23,560 --> 00:21:26,240
the shules finances, that was 
like crossing the line a little 

449
00:21:26,240 --> 00:21:28,200
bit. 
But I was, I was always curious 

450
00:21:28,200 --> 00:21:30,080
about how we were doing 
financially and it's always 

451
00:21:30,080 --> 00:21:32,040
interesting to me. 
But it didn't come out per SE 

452
00:21:32,040 --> 00:21:35,280
until I moved into more of a 
space of the fundraising world 

453
00:21:35,520 --> 00:21:38,120
and really appreciated what it 
takes and what it was necessary 

454
00:21:38,120 --> 00:21:40,200
for things to actually happen in
the world. 

455
00:21:40,920 --> 00:21:43,800
I had LED teams at the OUI, 
built A-Team at the OUI, had LED

456
00:21:43,800 --> 00:21:46,720
the team at National Council. 
I had a small team when I was at

457
00:21:47,080 --> 00:21:49,760
Shiba Chalavima as the 
fundraiser and I had a small 

458
00:21:49,760 --> 00:21:53,680
team when I moved into into Tech
in the coaching. 

459
00:21:54,200 --> 00:21:57,040
So that leadership piece was 
always sort of something around 

460
00:21:57,040 --> 00:21:58,920
me. 
And so it was interesting to me.

461
00:21:58,920 --> 00:22:03,280
It's still something that I talk
about, think about, you know, on

462
00:22:03,280 --> 00:22:05,600
a week to week basis basically 
at this point. 

463
00:22:06,280 --> 00:22:09,600
And so they were all interesting
to me all the time. 

464
00:22:09,600 --> 00:22:11,360
They just didn't know how they 
all fit together. 

465
00:22:11,360 --> 00:22:13,240
They didn't always seem like 
they fit together. 

466
00:22:13,520 --> 00:22:16,640
They really felt like they were 
two disparate parts of my being.

467
00:22:17,080 --> 00:22:20,480
The ability to find a way to 
make those things unite in some 

468
00:22:20,480 --> 00:22:23,040
way and to get sort of a 
congruence between all the 

469
00:22:23,040 --> 00:22:26,120
different aspects of myself made
life much, much easier. 

470
00:22:26,600 --> 00:22:31,080
And so that happened only years,
years later, but it was, that's 

471
00:22:31,080 --> 00:22:34,320
how I sort of thought I was 
like, OK, so I'm interested. 

472
00:22:34,320 --> 00:22:36,320
And so when I talk to people at 
a shop this table, I can ask 

473
00:22:36,320 --> 00:22:38,920
some good questions and it's 
interesting to me and it's real.

474
00:22:39,480 --> 00:22:41,560
But at the same time, like 
that's not what I do on a 

475
00:22:41,560 --> 00:22:43,800
day-to-day basis and I'm happy 
not doing that on a day-to-day 

476
00:22:43,800 --> 00:22:45,640
basis. 
Right. 

477
00:22:45,640 --> 00:22:48,640
It's interesting because a lot 
of people listening to this 

478
00:22:48,640 --> 00:22:51,520
podcast, a lot of Benito, so 
there are, there is a maybe I 

479
00:22:51,520 --> 00:22:53,880
think a smaller minority group 
who they'll say the only thing I

480
00:22:53,880 --> 00:22:55,800
care about, the only thing I 
want to do is to learn and to 

481
00:22:55,800 --> 00:22:58,360
teach and to be a rabbi and, and
nothing else matters to me. 

482
00:22:58,360 --> 00:22:59,680
I don't care about any of these 
other things. 

483
00:22:59,840 --> 00:23:01,880
But a lot of people, they do 
have an interest, a love, a 

484
00:23:01,880 --> 00:23:05,360
passion, connection to the 
world's of business, the world's

485
00:23:05,360 --> 00:23:08,760
of finance, the world's of 
marketing, all these things for 

486
00:23:08,760 --> 00:23:11,400
those people. 
So to find sort of role like you

487
00:23:11,400 --> 00:23:13,600
have in the Jewish 
organizational role could be a 

488
00:23:13,600 --> 00:23:16,520
really perfect synergy of 
combining those two aspects of 

489
00:23:16,520 --> 00:23:18,680
their life. 
So who should or shouldn't be 

490
00:23:18,680 --> 00:23:21,720
thinking about such a move? 
Who Who is going to do well and 

491
00:23:21,720 --> 00:23:22,880
such a role? 
Who's not going to do well? 

492
00:23:23,680 --> 00:23:25,400
Yeah. 
So I would just on your point, 

493
00:23:25,400 --> 00:23:27,440
just to add on to that, I, I 
think you're right. 

494
00:23:27,680 --> 00:23:32,720
And it's hard to, for some to 
find the Sepa con nephesh in 

495
00:23:33,120 --> 00:23:35,680
quote, UN quote, just being in 
finance or just being a lawyer 

496
00:23:35,680 --> 00:23:37,040
or just being in tech or 
whatever. 

497
00:23:37,040 --> 00:23:39,520
That is because they want to be 
learning and they have to learn 

498
00:23:39,520 --> 00:23:43,200
how to, to balance that. 
Remember for years when I was 

499
00:23:43,240 --> 00:23:45,920
working at Shala Vim as the 
fundraiser, So one of their 

500
00:23:45,920 --> 00:23:48,560
band, the Revyomer talked a lot 
about the idea, what he called 

501
00:23:48,560 --> 00:23:51,640
the broad life, the idea that 
all those things fit in some way

502
00:23:51,640 --> 00:23:55,080
into, into Torah. 
And you have to figure out how 

503
00:23:55,080 --> 00:23:59,080
they fit in and how you can make
those things feel right for you 

504
00:23:59,280 --> 00:24:01,400
as opposed to feeling 
uncomfortable every day of your 

505
00:24:01,400 --> 00:24:03,840
life when you go to work, when 
you want to be ready and Yoshif 

506
00:24:03,840 --> 00:24:05,480
or whatever that is, you have to
find any. 

507
00:24:05,520 --> 00:24:09,440
And I have this conversation a 
lot with rabbis and Mahankin who

508
00:24:09,440 --> 00:24:11,840
are looking to make aliyah to 
figure out how they're going to 

509
00:24:11,840 --> 00:24:15,160
make it work financially here. 
And maybe that's not going to be

510
00:24:15,160 --> 00:24:18,400
their, their focus. 
And how do they work through 

511
00:24:18,400 --> 00:24:21,640
that, that problem or that 
struggle to be able to make that

512
00:24:21,640 --> 00:24:23,920
balance work. 
And I think what I, what I think

513
00:24:23,920 --> 00:24:27,920
with, with people, younger 
people in that space is they 

514
00:24:27,920 --> 00:24:30,920
really have to be honest with 
what they're going to be OK with

515
00:24:30,920 --> 00:24:33,200
and where they're going to 
thrive as human beings. 

516
00:24:33,520 --> 00:24:37,000
And so I have some really good 
friends who are, you know, 

517
00:24:37,000 --> 00:24:41,400
they're business guys and their,
I mean, their paradigms and 

518
00:24:41,400 --> 00:24:44,640
paragons of excellence in every 
aspect of their lives. 

519
00:24:44,920 --> 00:24:48,360
And worst case scenario that a 
person should live their life to

520
00:24:48,360 --> 00:24:52,200
be like that kind of a person 
who learns and is, you know, is 

521
00:24:52,200 --> 00:24:54,800
always involved in the community
and is doing mitzvos all the 

522
00:24:54,800 --> 00:24:57,840
time and, and, and loves life 
and loves Torin, loves the 

523
00:24:57,840 --> 00:25:00,280
cutters Baraku. 
And at the same time they work, 

524
00:25:00,400 --> 00:25:03,520
you know, 12/14/16 hours a day 
in law and finance and real 

525
00:25:03,520 --> 00:25:04,760
estate and all these other 
things. 

526
00:25:05,040 --> 00:25:07,360
And they think there's a, 
there's, there's just that long 

527
00:25:07,360 --> 00:25:10,840
struggle with yourself to figure
out how that works. 

528
00:25:11,080 --> 00:25:14,760
And at the same time you're 
paying attention to, OK, what, 

529
00:25:14,880 --> 00:25:17,960
what am I good at? 
And what is interesting to me? 

530
00:25:17,960 --> 00:25:20,640
And what do I want to spend some
time focusing on? 

531
00:25:20,640 --> 00:25:23,240
And obviously knowing that 
you're not, you don't know now 

532
00:25:23,240 --> 00:25:25,120
what you're going to know in 
five years from now about it. 

533
00:25:25,360 --> 00:25:27,920
And so there's a process and the
progression that you're going to

534
00:25:27,920 --> 00:25:31,160
get to over time. 
But I think that piece of it 

535
00:25:31,160 --> 00:25:34,960
also is hard for people is, is 
to pay attention, to really pay 

536
00:25:34,960 --> 00:25:38,200
attention to themselves as to 
what what they're doing, what 

537
00:25:38,200 --> 00:25:40,400
they're focused on that's best 
for them. 

538
00:25:41,200 --> 00:25:43,360
That's not best for somebody 
else who's trying to live 

539
00:25:43,360 --> 00:25:45,240
vicariously through them. 
And to give you an example on 

540
00:25:45,240 --> 00:25:47,200
that, when I was the rabbi in 
the Shield, there was a family 

541
00:25:47,200 --> 00:25:50,880
there that had a son who went to
yeshiva and he wanted to just 

542
00:25:50,880 --> 00:25:52,000
sit and learn for a little 
while. 

543
00:25:52,560 --> 00:25:55,560
And the parents were adamantly, 
vehemently opposed. 

544
00:25:55,560 --> 00:25:58,120
And this was one of the moments 
that I wasn't a great rabbinic 

545
00:25:58,120 --> 00:25:59,400
moment, but it really worked out
for them. 

546
00:25:59,440 --> 00:26:01,760
And I had a conversation with 
them and I said, the reason you 

547
00:26:01,760 --> 00:26:04,840
don't want to sit and learn is 
because of him, because of you. 

548
00:26:04,880 --> 00:26:09,480
And no parent wants to hear that
from anybody, let alone their 

549
00:26:09,480 --> 00:26:13,080
rabbi. 
And, and, but it was, it was. 

550
00:26:13,120 --> 00:26:17,000
And I, I often struggle with 
having the nuanced conversation,

551
00:26:17,000 --> 00:26:18,440
which I'm better at with 
coaching now. 

552
00:26:18,520 --> 00:26:21,640
But, and they realized that it 
was them, not him, that for him,

553
00:26:21,640 --> 00:26:23,680
this was the best thing. 
For them, this was not. 

554
00:26:23,680 --> 00:26:25,640
But those two things are not the
same thing. 

555
00:26:25,640 --> 00:26:28,960
And they're all very happy 
together now as a family. 

556
00:26:29,280 --> 00:26:31,760
But like, this was what was 
right for him. 

557
00:26:32,520 --> 00:26:35,200
So let's, and for ourselves, we 
have to think about what's right

558
00:26:35,200 --> 00:26:37,040
for us. 
And yes, sometimes it doesn't 

559
00:26:37,040 --> 00:26:38,400
work. 
You have to do with something 

560
00:26:38,400 --> 00:26:39,960
you don't want to do. 
You take a job you don't want to

561
00:26:39,960 --> 00:26:43,680
take because it pays the bills. 
And yes, but it's always hard 

562
00:26:43,680 --> 00:26:48,520
because you're in flux or you're
uncomfortable at every moment in

563
00:26:48,520 --> 00:26:50,960
the work. 
And sometimes you know why and 

564
00:26:50,960 --> 00:26:53,480
sometimes you don't. 
And that, I think, is really 

565
00:26:53,480 --> 00:26:56,040
important for anyone in any 
field to figure out what that's 

566
00:26:56,040 --> 00:26:58,000
going to be. 
Got it. 

567
00:26:58,000 --> 00:27:01,440
And as far as the life in the 
Jewish organizations and how 

568
00:27:01,440 --> 00:27:02,760
that works out. 
So what are your summer 

569
00:27:02,760 --> 00:27:06,240
takeaways as to who would be a 
good fit for those type of roles

570
00:27:06,240 --> 00:27:07,040
and who is not a good? 
Fit. 

571
00:27:07,240 --> 00:27:09,800
It's a really good question. 
It's funny because I, I, as I 

572
00:27:09,800 --> 00:27:12,400
said, I didn't end up in it like
I would say organically or 

573
00:27:12,400 --> 00:27:15,920
naturally in the sense that I 
wasn't like my target from the 

574
00:27:15,920 --> 00:27:18,480
beginning. 
I know one or two guys who from 

575
00:27:18,480 --> 00:27:20,880
the start in their time sitting 
and learning, we're going to be 

576
00:27:20,880 --> 00:27:23,280
organizational guys. 
But it was like unheard of at 

577
00:27:23,280 --> 00:27:26,280
the time that a person would go 
and be, you know, sit and learn 

578
00:27:26,280 --> 00:27:29,280
for five years, get SMIFA and 
then not be a teacher and not be

579
00:27:29,280 --> 00:27:31,160
a Rev, but go into 
organizational work. 

580
00:27:32,240 --> 00:27:35,640
And now it's more, it's more of 
that. 

581
00:27:35,640 --> 00:27:38,800
And I, and I think that that's 
part of that is earlier on, if 

582
00:27:38,800 --> 00:27:42,640
you're able to identify where 
your strengths lie and where 

583
00:27:42,640 --> 00:27:45,360
your weaknesses lie, what you're
OK with, what you're willing to 

584
00:27:46,080 --> 00:27:47,960
work through. 
It's not different than anything

585
00:27:47,960 --> 00:27:51,360
else that I think a person is 
going through where they're 

586
00:27:51,360 --> 00:27:53,320
putting their time and their 
efforts into something new that 

587
00:27:53,320 --> 00:27:54,760
you're trying to study and to 
learn. 

588
00:27:56,600 --> 00:27:57,880
You know, is it interesting to 
me? 

589
00:27:57,880 --> 00:27:59,240
Is this something that I want to
pursue? 

590
00:27:59,240 --> 00:28:02,040
Is this, you know, am I over my 
skis here? 

591
00:28:02,040 --> 00:28:04,760
And this is too far afield for 
me and I don't get it. 

592
00:28:04,760 --> 00:28:08,120
And the ability to learn some of
those things early and figure 

593
00:28:08,120 --> 00:28:11,560
that stuff out early, A, saves 
you a lot of pain later on, and 

594
00:28:11,560 --> 00:28:13,160
B, gets you on a path that's 
better. 

595
00:28:13,960 --> 00:28:17,520
There was a friend of mine in 
yeshiva who spent a year as the 

596
00:28:17,520 --> 00:28:21,800
assistant rabbi in shul in New 
York City and after like 3 

597
00:28:21,800 --> 00:28:23,680
months realized this isn't for 
me. 

598
00:28:23,720 --> 00:28:27,520
And so before he had finished 
Smith up, he had already known 

599
00:28:27,520 --> 00:28:30,360
that he was shifting gears. 
And I think he saved himself 

600
00:28:30,360 --> 00:28:33,800
years of heartache and pain and 
difficulty and stress and 

601
00:28:33,800 --> 00:28:37,520
struggle, which I'm not saying I
needed to avoid, but in his 

602
00:28:37,520 --> 00:28:40,000
case, he definitely needed to 
and wanted to desperately avoid 

603
00:28:40,000 --> 00:28:41,520
it. 
And he is a very successful 

604
00:28:41,520 --> 00:28:44,880
human being and did not have to 
go through that and didn't want 

605
00:28:44,880 --> 00:28:47,520
to go through that. 
And I, I jokingly used to tell 

606
00:28:48,040 --> 00:28:50,440
someone at UC University, like, 
if you have a guy who's on the 

607
00:28:50,440 --> 00:28:55,080
fence about his career in terms 
of the rabbinate versus 

608
00:28:55,080 --> 00:28:57,000
education versus organization, 
send in my way. 

609
00:28:57,720 --> 00:29:00,320
I said, because we'll have that 
really, let's have a really 

610
00:29:00,320 --> 00:29:03,280
honest, open conversation about 
all the things that no one else 

611
00:29:03,280 --> 00:29:06,720
wants to say to you and ask you.
And that's why for me, coaching 

612
00:29:06,720 --> 00:29:09,560
works as a professional 
standpoint because I ask a lot 

613
00:29:09,560 --> 00:29:12,080
of the questions that nobody 
else wants to ask that make 

614
00:29:12,080 --> 00:29:16,400
rooms incredibly uncomfortable, 
but get out the answers and the 

615
00:29:16,400 --> 00:29:18,160
conversations that need to have 
happen. 

616
00:29:19,000 --> 00:29:22,760
I've done that with guys and who
either were looking at a 

617
00:29:22,760 --> 00:29:25,600
different aspect in the in 
communal work and whatever work 

618
00:29:25,600 --> 00:29:27,560
that was going to be. 
I had the conversation with 

619
00:29:27,560 --> 00:29:31,240
people about making a Lia in 
terms of and then ultimately 

620
00:29:31,240 --> 00:29:32,800
deciding maybe now is not the 
time. 

621
00:29:33,080 --> 00:29:36,800
I even had it when I was at one 
of the organizations with a shul

622
00:29:36,800 --> 00:29:38,280
that was considering going 
Orthodox. 

623
00:29:38,280 --> 00:29:39,760
It's a crazy story. 
Years ago. 

624
00:29:40,240 --> 00:29:43,720
This is a shul that was in flux 
somewhere in the Northeast. 

625
00:29:43,720 --> 00:29:46,680
They weren't sure what to do it 
themselves, what direction to go

626
00:29:46,680 --> 00:29:48,280
in. 
They realized that 

627
00:29:48,280 --> 00:29:50,320
strategically, from a real 
estate standpoint, they were in 

628
00:29:50,320 --> 00:29:52,320
a good place. 
It was affordable to live there.

629
00:29:52,320 --> 00:29:55,800
They were close enough to enough
kosher amenities, whatever they 

630
00:29:55,800 --> 00:29:57,760
needed for religious people. 
They were considering going 

631
00:29:57,760 --> 00:30:01,720
Orthodox. 
And someone sent me to them to 

632
00:30:01,920 --> 00:30:03,480
have a conversation. 
I had a conversation with the 

633
00:30:03,480 --> 00:30:06,360
entire shul, everybody in the 
everyone. 

634
00:30:06,400 --> 00:30:10,680
And I asked them some really 
hard questions about what they, 

635
00:30:10,680 --> 00:30:12,680
why they wanted to do that, what
that would mean. 

636
00:30:13,080 --> 00:30:15,640
And then to play it forward, 
like what does it mean in five 

637
00:30:15,640 --> 00:30:17,160
years from now for you? 
What does it look like? 

638
00:30:17,160 --> 00:30:19,040
Play this out for me 5 years 
from now. 

639
00:30:19,040 --> 00:30:22,280
What is your Shabbat morning 
look like in this shul when you 

640
00:30:22,280 --> 00:30:23,720
go Orthodox, right, as an 
example? 

641
00:30:24,800 --> 00:30:27,680
And they did that and they 
realized they didn't want to do 

642
00:30:27,680 --> 00:30:29,960
it. 
They didn't like, from their 

643
00:30:29,960 --> 00:30:32,840
perspective, they didn't like 
how that image looked and what 

644
00:30:32,840 --> 00:30:36,080
that would mean for them and how
that would make them feel inside

645
00:30:36,080 --> 00:30:39,080
their own community after 
building this place for 50-60, a

646
00:30:39,080 --> 00:30:41,240
hundred years. 
And they didn't do it. 

647
00:30:41,720 --> 00:30:44,440
But it's because they had a 
really hard, honest, open 

648
00:30:44,440 --> 00:30:49,240
conversation that was not naive,
that was uncovering the muck and

649
00:30:49,240 --> 00:30:51,840
the dirt and the difficult. 
And those are the best 

650
00:30:51,840 --> 00:30:56,040
conversations to have out front.
And I do that now on a 

651
00:30:56,080 --> 00:30:59,080
consistent basis and go to. 
So I do want to hear a little 

652
00:30:59,080 --> 00:31:01,640
more about your coaching, but 
before we get to that chapter, I

653
00:31:01,640 --> 00:31:04,320
wanted to ask you one more 
question about one of the very 

654
00:31:04,320 --> 00:31:06,560
interesting roles that you've 
held in this organizational 

655
00:31:06,560 --> 00:31:09,480
phase of your life or, or part 
of your life, which is Cosmatch,

656
00:31:09,480 --> 00:31:12,760
which is a obviously these 
platforms are quite ubiquitous. 

657
00:31:12,760 --> 00:31:15,560
And maybe we're even seeing 
signs that that people have a 

658
00:31:15,560 --> 00:31:18,320
little bit, you know, trying to 
maybe there's even a shift past 

659
00:31:18,320 --> 00:31:20,640
that because it's maybe already 
getting to be too much. 

660
00:31:20,800 --> 00:31:23,080
But maybe just tell us about 
your role in building Cosmatch. 

661
00:31:23,080 --> 00:31:26,120
At what point did you did you 
come on and and how did that, 

662
00:31:26,120 --> 00:31:27,560
how did that develop? 
Yeah. 

663
00:31:27,560 --> 00:31:30,840
So cost match for people who are
not paying attention necessarily

664
00:31:30,840 --> 00:31:33,680
in the Jewish community perhaps 
is an online fundraising 

665
00:31:33,680 --> 00:31:37,280
platform that helps organization
raise more money using tech and 

666
00:31:37,280 --> 00:31:40,600
using smarts around how to raise
money, particularly in what's 

667
00:31:40,600 --> 00:31:42,760
called peer-to-peer, which is 
getting people on board to help 

668
00:31:42,760 --> 00:31:45,640
raise money to widen the network
of the audience of the 

669
00:31:45,640 --> 00:31:48,200
organization in terms of 
potential supporters. 

670
00:31:48,240 --> 00:31:51,080
And I joined the company at a 
fairly early stage. 

671
00:31:51,080 --> 00:31:54,360
I think I was maybe employ 10 or
11. 

672
00:31:54,360 --> 00:31:56,840
We were around, we sat around 
one table in the building and 

673
00:31:56,840 --> 00:32:00,240
mass challenge in Jerusalem. 
And I joined after having been 

674
00:32:00,240 --> 00:32:02,800
at a couple of organizations 
here already. 

675
00:32:03,080 --> 00:32:05,520
And it felt like I was on a 
hamster wheel that I was going 

676
00:32:05,520 --> 00:32:07,920
to be an executive director at 
1:00 and then an executor at 

677
00:32:07,920 --> 00:32:10,400
another and then another. 
And it was never going to end. 

678
00:32:10,400 --> 00:32:11,520
And I was I was going to be 
miserable. 

679
00:32:11,520 --> 00:32:14,520
I needed to stop and say like 
enough. 

680
00:32:15,040 --> 00:32:18,400
And but like, how do you 
transition out of the nonprofit 

681
00:32:18,400 --> 00:32:21,720
world or the organizational 
world at that stage of your 

682
00:32:21,720 --> 00:32:23,680
life? 
And so I started to interview 

683
00:32:23,680 --> 00:32:26,440
for business opportunities, for 
profit opportunities. 

684
00:32:26,440 --> 00:32:29,640
I was trying to spin my resume 
to have it make sense to people 

685
00:32:29,640 --> 00:32:32,600
in specific roles. 
And I found that I had already 

686
00:32:32,600 --> 00:32:34,640
been pigeonholed into a specific
box. 

687
00:32:34,640 --> 00:32:38,200
And like how you get out of that
and one friends with you goes, 

688
00:32:38,200 --> 00:32:41,120
you just need one job, one job 
that gets you out and gets you 

689
00:32:41,120 --> 00:32:43,160
across. 
And so at the time, I had a 

690
00:32:43,160 --> 00:32:45,720
friend who was going to cause 
match in this role. 

691
00:32:45,720 --> 00:32:48,600
And he said to me, come with me 
to cause match. 

692
00:32:49,360 --> 00:32:51,320
I'm like, in what capacity? 
He's like, I need someone to 

693
00:32:51,320 --> 00:32:54,000
play the role of coach and like,
I don't even know what that what

694
00:32:54,000 --> 00:32:55,360
did that even mean? 
Like I didn't even know what 

695
00:32:55,360 --> 00:32:56,880
that meant at the time. 
The term didn't. 

696
00:32:57,240 --> 00:32:59,320
The only coaches I had known 
were sports coaches, right? 

697
00:32:59,320 --> 00:33:02,120
People who had like play head 
coached or I had coached or 

698
00:33:02,120 --> 00:33:04,000
whatever it was. 
I coached Little League in 

699
00:33:04,000 --> 00:33:06,400
America. 
I had, you know, I had coached 

700
00:33:06,680 --> 00:33:09,640
like something else, but like I 
didn't know what a coach was. 

701
00:33:09,840 --> 00:33:11,680
And so I was like, OK, I don't 
know how to do this, but let me 

702
00:33:11,680 --> 00:33:13,520
look at the job description. 
Like the job description. 

703
00:33:13,520 --> 00:33:16,880
I met with leadership and I came
in as a coach on the team. 

704
00:33:16,880 --> 00:33:19,480
My role was was like sort of a 
perfect role. 

705
00:33:19,480 --> 00:33:23,840
It was my role was to explain 
the technology to leadership at 

706
00:33:23,840 --> 00:33:27,080
organizations and help them 
through the process of using 

707
00:33:27,080 --> 00:33:31,000
these kinds of tools to be able 
to raise more money for their 

708
00:33:31,000 --> 00:33:33,440
organizations. 
There was a, at the time, a lot 

709
00:33:33,440 --> 00:33:36,200
of hesitancy and there was a lot
of discomfort around tech, let 

710
00:33:36,200 --> 00:33:38,360
alone this kind of tech and 
their fundraising. 

711
00:33:38,360 --> 00:33:40,600
They knew what they knew, they 
knew how to do it, and this was 

712
00:33:40,600 --> 00:33:44,800
completely different. 
And so having a person who lived

713
00:33:44,800 --> 00:33:48,080
in the space between the tech 
and the organization, which is 

714
00:33:48,080 --> 00:33:50,800
where I lived in the coaching 
space at the time, was really 

715
00:33:50,800 --> 00:33:54,120
meaningful to people because I 
would walk into a room or onto a

716
00:33:54,120 --> 00:33:56,720
Zoom or a conversation and they 
felt OK. 

717
00:33:56,720 --> 00:33:59,680
This guy had been in the rabbit 
and he had been in education, he

718
00:33:59,680 --> 00:34:01,880
had been in fundraising. 
He had done the one on ones, he 

719
00:34:01,880 --> 00:34:03,920
had done the events, he had done
capital, he had done 

720
00:34:03,920 --> 00:34:07,400
operational. 
He knows us and we know him. 

721
00:34:07,400 --> 00:34:08,760
And so that conversation was 
not. 

722
00:34:08,760 --> 00:34:11,159
So there was a comfort level 
there right away. 

723
00:34:11,520 --> 00:34:15,440
And so for 4 1/2 years, I was at
the company and I started as a 

724
00:34:15,440 --> 00:34:17,000
coach. 
There was no coaching team. 

725
00:34:17,000 --> 00:34:20,080
I was a coach and then I became 
the head of coaching in the team

726
00:34:20,440 --> 00:34:22,920
and then I started to write 
curriculum at the company for 

727
00:34:22,920 --> 00:34:24,719
outside people who are learning 
how to coach. 

728
00:34:24,719 --> 00:34:27,840
And so I coached coaches and I 
coached organizations. 

729
00:34:27,840 --> 00:34:30,159
And in the course of four and a 
half years, on some level it 

730
00:34:30,159 --> 00:34:32,560
shifted for me professionally. 
I wasn't like paying attention 

731
00:34:32,560 --> 00:34:35,840
to it, let's say. 
Now I can't say that viewed as a

732
00:34:36,080 --> 00:34:38,560
nonprofit guy, let's say, 
because it's point, I'm not 

733
00:34:38,560 --> 00:34:41,080
independent and I work for 
myself and have clients in the 

734
00:34:41,080 --> 00:34:44,199
nonprofit space, but I have my 
own sort of niche that I'm 

735
00:34:44,199 --> 00:34:46,800
working on. 
And so I spent 4 1/2 years 

736
00:34:46,800 --> 00:34:49,120
there. 
I worked on I think 200 or so 

737
00:34:49,120 --> 00:34:52,679
campaigns for organizations over
the 4 1/2 years and you know, it

738
00:34:52,679 --> 00:34:55,560
was in the neighborhood of like 
$50 million between those 

739
00:34:55,719 --> 00:34:59,120
campaigns and organizations, all
walks of life, all places around

740
00:34:59,120 --> 00:35:04,360
the world, multiple languages, 
and really helping to make that 

741
00:35:04,360 --> 00:35:06,240
process work for a lot of 
people. 

742
00:35:06,560 --> 00:35:09,240
And it's still a real source of 
pride for me when I see 

743
00:35:09,240 --> 00:35:11,960
organizations still using the 
technology, we're using my 

744
00:35:11,960 --> 00:35:15,120
terminology and language to help
them succeed because it means 

745
00:35:15,120 --> 00:35:17,920
it's still sort of paying itself
forward on some level. 

746
00:35:18,360 --> 00:35:20,040
The term I use is compounded 
impact. 

747
00:35:20,200 --> 00:35:23,120
The impact is still there and 
it's still growing, even though 

748
00:35:23,120 --> 00:35:26,360
I'm no longer directly involved 
in and on a day-to-day base. 

749
00:35:27,320 --> 00:35:30,480
But you did mention that now 
your main focus is on coaching. 

750
00:35:30,480 --> 00:35:33,240
And you also mentioned that, you
know, originally you thought 

751
00:35:33,240 --> 00:35:35,800
coaching was for the local 
football team or baseball team. 

752
00:35:36,160 --> 00:35:39,680
And now we seem to come to a 
place where coaching is almost, 

753
00:35:39,720 --> 00:35:41,080
I don't know, it's gotten pretty
cheap. 

754
00:35:41,080 --> 00:35:43,600
Like you see almost anybody who 
can call themselves a coach 

755
00:35:43,600 --> 00:35:45,320
these days. 
So how do you think about that 

756
00:35:45,320 --> 00:35:47,160
dynamic? 
Who should or shouldn't be a 

757
00:35:47,160 --> 00:35:50,240
coach? 
What type of problems should 

758
00:35:50,240 --> 00:35:52,640
people be approaching coaches 
for and not be approaching 

759
00:35:52,640 --> 00:35:54,360
coaches for? 
So what's your take on that 

760
00:35:54,360 --> 00:35:56,120
landscape? 
Yeah, it's a it's a great 

761
00:35:56,120 --> 00:35:57,600
question. 
And the truth is, yeah, there's 

762
00:35:57,600 --> 00:36:00,880
no formal official thing that 
you need to call yourself a 

763
00:36:00,880 --> 00:36:03,680
coach. 
It's at this time, unless you 

764
00:36:03,880 --> 00:36:06,480
really want to study to know it.
The the best coach who I've ever

765
00:36:06,480 --> 00:36:09,120
read about is a gentleman named 
Bill Johnson, who was known as 

766
00:36:09,120 --> 00:36:11,160
the trillion dollar coach. 
And he never. 

767
00:36:11,160 --> 00:36:14,320
He was a football coach who 
ended up in business and then 

768
00:36:14,320 --> 00:36:16,760
ended up coaching the world's 
greatest CEOs of all time. 

769
00:36:17,240 --> 00:36:20,080
I don't think he had any formal 
training in what you might call 

770
00:36:20,080 --> 00:36:22,440
executive and leadership 
coaching, but he was a football 

771
00:36:22,440 --> 00:36:24,480
guy. 
But and hit the book about him 

772
00:36:24,600 --> 00:36:27,240
is unbelievable called the 
Trillion Dollar Coach. 

773
00:36:27,240 --> 00:36:29,800
I recommend it anyway. 
So yeah. 

774
00:36:29,800 --> 00:36:32,360
And and when I started, I wasn't
trained as a coach either. 

775
00:36:32,360 --> 00:36:35,520
I had no idea what I was doing. 
And then I had a conversation 

776
00:36:35,520 --> 00:36:39,040
with someone who was my coach 
and he put it into a frame, 

777
00:36:39,280 --> 00:36:41,880
which was he said, you don't 
realize you've been coaching all

778
00:36:41,880 --> 00:36:43,240
along. 
You just didn't call yourself a 

779
00:36:43,240 --> 00:36:45,120
coach. 
And so when you're teaching in a

780
00:36:45,120 --> 00:36:48,400
high school or you're the rabbi 
in a community or you're an 

781
00:36:48,400 --> 00:36:51,080
organization, a leader, and 
you're sitting with a leader 

782
00:36:51,080 --> 00:36:54,080
from another organization, 
they're coming to you for advice

783
00:36:54,080 --> 00:36:56,160
and they have a question and 
they're thinking it through. 

784
00:36:56,600 --> 00:36:59,760
They're relying on you, not 
simply as a an advisor, as a 

785
00:36:59,760 --> 00:37:01,480
counselor. 
On some level, there's a 

786
00:37:01,480 --> 00:37:04,040
coaching piece to it. 
What I say a lot of the time, 

787
00:37:04,040 --> 00:37:07,280
and it's not a nice thing to 
say, but I say it a lot is most 

788
00:37:07,280 --> 00:37:10,720
people who call themselves 
coaches don't actually coach 

789
00:37:12,120 --> 00:37:15,560
because it's not the same thing.
And I'm a little bit of, I don't

790
00:37:15,560 --> 00:37:17,520
call myself a snob about it, but
a little bit of a snob. 

791
00:37:17,520 --> 00:37:20,320
I did spend some time studying 
and I did study with some 

792
00:37:20,320 --> 00:37:22,880
coaches. 
I did take a long formal program

793
00:37:22,880 --> 00:37:24,680
in coaching to get certified as 
a coach. 

794
00:37:24,720 --> 00:37:28,120
They thought it was important to
have a sort of a pathway in how 

795
00:37:28,120 --> 00:37:30,040
I think about these things and 
how I work with people. 

796
00:37:30,840 --> 00:37:33,480
And at the same time, they 
couldn't begin to appreciate the

797
00:37:33,480 --> 00:37:37,040
nuance difference between a 
coach, consultant, a trainer, 

798
00:37:37,120 --> 00:37:38,880
things like that. 
And they're not exactly the same

799
00:37:38,880 --> 00:37:41,000
thing. 
So I when I was at Costnet to 

800
00:37:41,000 --> 00:37:44,280
one of the things I did, I was, 
I was coaching potential other 

801
00:37:44,280 --> 00:37:46,120
coaches. 
They had a program, partnership 

802
00:37:46,120 --> 00:37:49,840
program, people outside the 
company who were consultants in 

803
00:37:49,840 --> 00:37:52,880
their day-to-day who wanted to 
learn coaching for non profits. 

804
00:37:53,320 --> 00:37:56,160
And since I was the guy in the 
team was the head of coaching, I

805
00:37:56,160 --> 00:38:00,560
was training them to be coaches.
And there was one or two people 

806
00:38:00,560 --> 00:38:03,560
who I was working with who 
couldn't be a coach. 

807
00:38:03,600 --> 00:38:05,840
They needed to do the work. 
And what I mean by that is when 

808
00:38:05,840 --> 00:38:09,120
I'm doing coaching, I'm asking 
all the right questions and I'm 

809
00:38:09,120 --> 00:38:11,200
pushing people maybe to do 
things they don't want to do. 

810
00:38:11,440 --> 00:38:14,680
I'm not actually the one doing 
the physical work, the tasks 

811
00:38:14,680 --> 00:38:17,160
day-to-day. 
And if you feel like you need to

812
00:38:17,160 --> 00:38:21,000
be the one doing the work in the
project, then you're not a 

813
00:38:21,000 --> 00:38:23,480
coach. 
You're either a contractor or 

814
00:38:23,480 --> 00:38:26,760
you're a consultant or you're a 
trainer, but you're not a coach.

815
00:38:26,760 --> 00:38:29,160
And if you're providing them 
with the answers all the time, 

816
00:38:29,240 --> 00:38:31,320
then you're an advisor and a 
counselor. 

817
00:38:31,520 --> 00:38:35,520
You're, you know, Yetro in, you 
know, in terms of Moshe in that 

818
00:38:35,520 --> 00:38:39,880
space, but you're not a coach. 
And so like there are real 

819
00:38:39,880 --> 00:38:42,200
differences in that. 
And I think it's important for 

820
00:38:42,200 --> 00:38:44,200
people sometimes to appreciate 
that the person that they're 

821
00:38:44,200 --> 00:38:47,320
speaking to isn't a coach. 
It's someone who they're going 

822
00:38:47,320 --> 00:38:48,520
to for advice. 
If you're going to for the 

823
00:38:48,520 --> 00:38:51,480
person for advice, they give you
advice, they're not coaching 

824
00:38:51,480 --> 00:38:53,480
you, they're counseling you. 
That's a completely different 

825
00:38:53,480 --> 00:38:55,320
thing. 
And I think it's important. 

826
00:38:55,320 --> 00:38:58,240
So a lot of the work that I'm 
doing is helping people pull out

827
00:38:58,240 --> 00:39:00,880
the answers from themselves. 
I'm putting them into the frame 

828
00:39:00,880 --> 00:39:03,480
of the conversation. 
I'm laying out options for them.

829
00:39:03,480 --> 00:39:06,880
I'm not deciding for them and 
I'm helping them elicit the 

830
00:39:06,920 --> 00:39:08,760
answers that they feel like they
need. 

831
00:39:09,360 --> 00:39:11,480
And at the same time, I'm a bit 
of a cheerleader because I'm 

832
00:39:11,480 --> 00:39:13,520
trying to get them to do things 
that they're not comfortable 

833
00:39:13,520 --> 00:39:16,040
with, to push themselves to do 
things that they're not not not 

834
00:39:16,040 --> 00:39:19,680
willing yet to try so that they 
can get to where they want to be

835
00:39:20,600 --> 00:39:22,760
and to be the most successful 
version of themselves. 

836
00:39:22,760 --> 00:39:25,200
And so, so it's not for 
everyone. 

837
00:39:25,200 --> 00:39:26,880
I think coaching, I think if you
still want to be in the 

838
00:39:26,880 --> 00:39:31,480
day-to-day work of it, then do 
multiple things, coach and also 

839
00:39:31,480 --> 00:39:33,560
consult or contract, which is 
what I do. 

840
00:39:33,560 --> 00:39:38,520
I do a mix of the three. 
The fourth thing also, that's 

841
00:39:38,520 --> 00:39:40,600
the mix. 
So I coach, you know, individual

842
00:39:40,600 --> 00:39:44,280
leaders and groups of leaders. 
I consult on projects for 

843
00:39:44,280 --> 00:39:47,360
organizations and I'll, I'll 
give you the, the quip for it in

844
00:39:47,360 --> 00:39:48,920
just a second. 
And then I also do contract 

845
00:39:48,920 --> 00:39:50,360
work. 
I'm actually in the day-to-day 

846
00:39:50,360 --> 00:39:54,120
work of an organization doing 
specific things and tasks for 

847
00:39:54,120 --> 00:39:56,040
them to help them get to where 
they want to be. 

848
00:39:56,040 --> 00:39:57,440
Those three things are very 
different. 

849
00:39:57,440 --> 00:40:00,160
So what I always say is you 
coach people, you consult 

850
00:40:00,160 --> 00:40:02,280
problems. 
That's the that's and that comes

851
00:40:02,280 --> 00:40:04,240
from that book. 
That's the like the main thing. 

852
00:40:04,240 --> 00:40:06,920
You coach people you're working 
with, the person you consult, 

853
00:40:06,920 --> 00:40:08,520
the problem. 
There's a problem, there's an 

854
00:40:08,520 --> 00:40:10,600
issue, there's something that 
there's a struggle. 

855
00:40:10,760 --> 00:40:13,880
Whatever it is, that's 
consultant and those are not the

856
00:40:13,880 --> 00:40:15,440
same. 
Got it. 

857
00:40:15,560 --> 00:40:19,400
So in this to all other things, 
you also have time to do a 

858
00:40:19,400 --> 00:40:20,680
podcast. 
So do you want to just give a 

859
00:40:20,680 --> 00:40:23,120
quick pitch for your podcast? 
What is it and who should be 

860
00:40:23,120 --> 00:40:25,120
tuning in? 
Yeah, I actually do too. 

861
00:40:25,120 --> 00:40:27,560
I just started another one a 
couple weeks ago. 

862
00:40:27,800 --> 00:40:30,240
So the first one is called 
Coaching the Bible, which is a a

863
00:40:30,840 --> 00:40:35,600
mix for me between learning 
Torah and learning leadership at

864
00:40:35,600 --> 00:40:37,640
the same time. 
And they've been doing that for 

865
00:40:37,640 --> 00:40:39,480
now in season 5. 
This is Year 5. 

866
00:40:39,480 --> 00:40:42,840
So it follows the weekly parsha,
basically a week to week and 

867
00:40:42,840 --> 00:40:47,600
trying to explore the origins of
a, what I call a leadership 

868
00:40:47,600 --> 00:40:51,640
principle or business principle 
from its Torah biblical roots 

869
00:40:51,960 --> 00:40:55,000
and to apply those things, 
they're timeless. 

870
00:40:56,520 --> 00:40:59,160
It started with the idea that I 
was, I was getting a little bit,

871
00:41:00,400 --> 00:41:03,600
I don't know, I would say bored 
is not the right term with, you 

872
00:41:03,600 --> 00:41:05,120
know, Schneider on a week to 
week basis. 

873
00:41:05,120 --> 00:41:07,080
And I needed something that was 
going to drive me. 

874
00:41:07,080 --> 00:41:10,960
It used to be I would pick 
another safer every year and I 

875
00:41:10,960 --> 00:41:13,280
had an interest in starting 
something I needed, I felt like 

876
00:41:13,280 --> 00:41:15,920
I needed to get some content 
out. 

877
00:41:16,080 --> 00:41:17,720
I don't know what it was. 
So something internally I just 

878
00:41:17,720 --> 00:41:20,240
needed like on a weekly basis to
produce. 

879
00:41:20,680 --> 00:41:22,720
And so the podcast was the 
avenue. 

880
00:41:22,720 --> 00:41:26,720
And so on some level the people 
who listen, they're benefiting 

881
00:41:26,720 --> 00:41:28,440
mostly me. 
I don't know that I'm benefiting

882
00:41:28,440 --> 00:41:31,080
them at all. 
And so, you know, so over the 

883
00:41:31,080 --> 00:41:34,800
course of 200 plus episodes at 
this point, recovering anything 

884
00:41:34,800 --> 00:41:38,120
from empathy to compassion to 
strategic, you know, business 

885
00:41:38,120 --> 00:41:41,040
approaches at the last this 
year. 

886
00:41:41,400 --> 00:41:44,720
So all of Bracia this year was 
about decision making, different

887
00:41:44,720 --> 00:41:48,680
aspects and thinking about how 
people make decisions, you know,

888
00:41:48,680 --> 00:41:52,760
using the characters in in brace
sheet to understand how they 

889
00:41:52,760 --> 00:41:54,880
made the decision, why they 
decided what to do what they 

890
00:41:54,880 --> 00:41:57,920
did, why they decided not to do 
something else. 

891
00:41:58,320 --> 00:42:00,920
And appreciating that not just 
from the inside the store, which

892
00:42:01,000 --> 00:42:04,160
maybe is in in and of itself 
interesting, but also from the 

893
00:42:04,160 --> 00:42:09,120
standpoint of you as a leader in
your community, your home, your 

894
00:42:09,120 --> 00:42:11,960
business, whatever that may be. 
So that's still going. 

895
00:42:11,960 --> 00:42:13,400
That's one. 
The second one I just started a 

896
00:42:13,400 --> 00:42:17,440
few weeks ago was a more of a 
professional pursuit with a 

897
00:42:17,440 --> 00:42:19,720
former colleague of mine at 
Cosmos named Remy Rubin. 

898
00:42:20,120 --> 00:42:22,880
And we talked about everything 
within the world of good. 

899
00:42:23,160 --> 00:42:25,360
So we're looking at the 
different ecosystems and 

900
00:42:25,360 --> 00:42:27,480
different aspects of the world 
of good philanthropy, 

901
00:42:27,480 --> 00:42:30,600
fundraising organizations, 
leaders, founders, stuff like 

902
00:42:30,600 --> 00:42:33,440
that. 
And we're just talking about a 

903
00:42:33,440 --> 00:42:34,800
lot of the issues. 
We're going to start bringing on

904
00:42:34,800 --> 00:42:37,800
guests to talk to them about 
their experiences as leaders and

905
00:42:37,800 --> 00:42:40,600
as founders, their struggles, 
their pains, their winds. 

906
00:42:40,600 --> 00:42:42,920
And so that's been really 
interesting in the last few 

907
00:42:42,920 --> 00:42:45,960
weeks just because we both felt 
like that was what we wanted to 

908
00:42:45,960 --> 00:42:48,680
do. 
There's obviously potentially 

909
00:42:48,680 --> 00:42:51,360
professional benefit in starting
something like that at this time

910
00:42:51,360 --> 00:42:52,920
in the world. 
And we felt like there was a 

911
00:42:52,920 --> 00:42:54,800
niche that we could perhaps 
speak to. 

912
00:42:54,840 --> 00:42:57,880
And so I'm doing 2 at the. 
Amazing. 

913
00:42:58,120 --> 00:43:00,840
OK, so let's wrap up with our 
lightning round, where in the 

914
00:43:00,840 --> 00:43:02,520
winter we have these long Friday
nights. 

915
00:43:02,520 --> 00:43:05,000
So what's your favorite way of 
using that long time after the 

916
00:43:05,000 --> 00:43:07,240
Friday night soda? 
So I have to say the first thing

917
00:43:07,240 --> 00:43:10,760
I do is I do all the dishes. 
So it's an important thing to 

918
00:43:10,760 --> 00:43:13,400
mention here is, and I want to 
say so though, when my, my 

919
00:43:13,400 --> 00:43:16,320
family listens to this, they 
know that I know that every 

920
00:43:16,320 --> 00:43:18,280
Friday night I'm the one who's 
doing dishes and I've been doing

921
00:43:18,280 --> 00:43:20,000
for years and the dishes Friday 
night. 

922
00:43:20,000 --> 00:43:22,000
So that's the first thing I do 
is that. 

923
00:43:22,240 --> 00:43:25,960
And then typically speaking, 
it's if I'm inside a good book. 

924
00:43:25,960 --> 00:43:27,960
So I'll, I'll do that for many, 
many years. 

925
00:43:27,960 --> 00:43:31,640
Or just it was a long night that
I had for myself hours and hours

926
00:43:31,640 --> 00:43:34,840
within, you know, either it was 
partial, most often with partial

927
00:43:34,840 --> 00:43:39,240
related swarm, just, you know, 
nibbling at a certain issue or 

928
00:43:39,240 --> 00:43:40,920
we're trying to understand 
something. 

929
00:43:41,760 --> 00:43:43,720
And so it's hours and hours of 
learning. 

930
00:43:44,360 --> 00:43:50,240
I do most of my learning on 
Shabbos and I get a lot of, I 

931
00:43:50,240 --> 00:43:54,840
feel like a very fulfilled and 
filled up with that. 

932
00:43:54,840 --> 00:43:56,560
So yeah, love along Friday 
night. 

933
00:43:57,000 --> 00:43:58,840
Amazing. 
And you mentioned before your 

934
00:43:58,840 --> 00:44:00,640
favorite coaching book, The 
Trillion Dollar Coach. 

935
00:44:00,680 --> 00:44:02,040
What's your favorite parsha 
Safer? 

936
00:44:02,040 --> 00:44:04,560
Is there one that has a 
particular relevance to your 

937
00:44:04,560 --> 00:44:05,880
coaching and your leadership 
roles? 

938
00:44:06,800 --> 00:44:10,720
No, not none of that. 
The the the one that I would. 

939
00:44:11,960 --> 00:44:13,720
I knew that this was a question 
that was coming. 

940
00:44:13,720 --> 00:44:16,480
I had to really think about it 
because for a long time I used 

941
00:44:16,480 --> 00:44:18,600
to do when I was in the rap, 
when I was in the rapid and I 

942
00:44:18,600 --> 00:44:22,200
would do one new pay rush a 
year. 

943
00:44:22,480 --> 00:44:24,960
So I would do the parsha, I 
would do Rashi and then I would 

944
00:44:24,960 --> 00:44:26,520
add on another. 
And when I was in the rap, I 

945
00:44:26,520 --> 00:44:29,760
initial so every like short 
fartorial that I would give 

946
00:44:29,760 --> 00:44:33,560
before landing was from that new
safer so that over the course of

947
00:44:33,560 --> 00:44:35,040
many years, I would get through 
a lot of Maharsh. 

948
00:44:35,040 --> 00:44:36,200
And how else are you going to 
get through them? 

949
00:44:36,200 --> 00:44:42,760
Right then I hit on 2, so I'm 
getting, I'll give you 2. 

950
00:44:43,080 --> 00:44:46,960
One was the Berry Ossif 
Rabbiosif Salant, which Rabbi 

951
00:44:46,960 --> 00:44:49,440
Ari Leibowitz introduced me to 
many years ago. 

952
00:44:50,080 --> 00:44:53,000
And just love, love, love that 
safe, fair. 

953
00:44:53,960 --> 00:44:58,320
Just the the weaving and the 
mixing of content and creativity

954
00:44:58,320 --> 00:45:03,480
and both on The upshot level and
on the drift level, phenomenal, 

955
00:45:03,480 --> 00:45:06,640
phenomenal work. 
And then the other one which 

956
00:45:06,640 --> 00:45:09,480
I've been learning I think 
consistently for 30 years at 

957
00:45:09,480 --> 00:45:12,040
this point is in the city of 
Shalom, which is just working on

958
00:45:12,040 --> 00:45:14,760
a different plane for me in 
terms of, you know, the Hasidic 

959
00:45:14,760 --> 00:45:17,240
and the spiritual plane. 
And looking at those same took 

960
00:45:17,240 --> 00:45:19,760
him from a completely different 
vantage point. 

961
00:45:20,080 --> 00:45:22,800
So those two have sustained me 
for a long time. 

962
00:45:22,800 --> 00:45:24,840
And then I'm always looking at 
something new. 

963
00:45:24,840 --> 00:45:28,280
So the last couple of years 
Steinfeld has a great work on 

964
00:45:28,520 --> 00:45:31,480
the weekly parsha. 
There's one called the Nephis 

965
00:45:31,480 --> 00:45:33,880
Shella Shella parsha. 
I think it's called Reflagai 

966
00:45:33,880 --> 00:45:36,960
London, which is like a set of 
them and you might have it on 

967
00:45:36,960 --> 00:45:37,840
yourself. 
You're looking for it. 

968
00:45:38,760 --> 00:45:40,000
Nephis Shella parsha, I think 
it's called. 

969
00:45:40,080 --> 00:45:42,960
So it's like four or five 
different volumes on on parsha 

970
00:45:42,960 --> 00:45:44,600
and then also on some of the 
Megillahs. 

971
00:45:44,680 --> 00:45:46,480
Yeah, yeah, that's it. 
Yeah. 

972
00:45:46,880 --> 00:45:48,520
Parsha, Shella Nephis. 
OK, got it wrong. 

973
00:45:48,520 --> 00:45:51,760
OK, Amazing, amazing, amazing, 
amazing. 

974
00:45:52,320 --> 00:45:56,400
So that has been and I and I 
love that sort of new ish 

975
00:45:57,080 --> 00:46:00,000
Russia, Shiva, Israel vibe, 
which is new to me. 

976
00:46:00,160 --> 00:46:01,960
And so I've been really 
interesting. 

977
00:46:02,760 --> 00:46:04,320
Amazing. 
And final question. 

978
00:46:04,480 --> 00:46:07,800
If you were forced to choose a 
job, any job, in a role in 

979
00:46:07,800 --> 00:46:09,840
industry that you haven't yet 
been in, what would it be? 

980
00:46:11,000 --> 00:46:14,120
It would be probably coaching 
basketball, I think to give you 

981
00:46:14,120 --> 00:46:17,240
these. 
My son, my son played one of my 

982
00:46:17,320 --> 00:46:19,480
one of my sons plays a lot of 
basketball and he always jokes 

983
00:46:19,480 --> 00:46:22,720
that like I'm a different person
when it comes to to basketball. 

984
00:46:22,720 --> 00:46:25,200
When I'm at his games and I'm 
talking basketball with him, 

985
00:46:25,200 --> 00:46:26,920
it's just a different aspect of 
my being. 

986
00:46:26,920 --> 00:46:29,680
I'm not not a crazy rowdy, 
yelling at the refs kind of a 

987
00:46:29,680 --> 00:46:31,080
fan and I'm not yelling at him 
either. 

988
00:46:31,240 --> 00:46:34,760
That's not me as a person. 
But, but in terms of just paying

989
00:46:34,760 --> 00:46:38,160
attention and following the game
and being interested in the game

990
00:46:38,160 --> 00:46:40,280
in the instead of the coaching, 
if I could coach basketball at a

991
00:46:40,280 --> 00:46:42,640
high level, I think I would 
enjoy that. 

992
00:46:43,960 --> 00:46:45,960
OK, amazing. 
Benny Marilis, thank you so much

993
00:46:45,960 --> 00:46:48,080
for all your insights today. 
Thank you. 

994
00:46:48,080 --> 00:46:49,400
Pleasure being here. 
Thanks so much.

