1 00:00:00,240 --> 00:00:02,960 Welcome to Stronger Weekly, brought to you by Purest 2 00:00:02,960 --> 00:00:04,960 Nutrition. I'm your host, Jessie Carajad. 3 00:00:04,960 --> 00:00:06,800 Thank you so much for joining us. 4 00:00:06,800 --> 00:00:09,080 Welcome back if you've been here before and welcome for the first 5 00:00:09,080 --> 00:00:11,400 time. And thank you for tuning in and 6 00:00:11,400 --> 00:00:13,720 recording this the weekend of Memorial Day. 7 00:00:13,720 --> 00:00:17,080 I'm so stoked for the summer. I hope that you're all revving 8 00:00:17,080 --> 00:00:20,680 up for an amazing summer season. I always like to ask to start 9 00:00:20,680 --> 00:00:23,080 the show, if you're not already following the show, hit that 10 00:00:23,080 --> 00:00:25,400 follow button right now, wherever you are getting your 11 00:00:25,400 --> 00:00:28,720 podcasts that could be on Apple podcast, Spotify, YouTube, 12 00:00:28,720 --> 00:00:31,080 wherever you're listening. New episodes drop every single 13 00:00:31,080 --> 00:00:33,080 Wednesday. Be so grateful if you would do 14 00:00:33,080 --> 00:00:36,080 that and maybe share this with a friend or someone that could 15 00:00:36,080 --> 00:00:38,800 benefit from the show. Thanks in advance for that. 16 00:00:38,800 --> 00:00:41,280 So for today's episode, we've got a good one. 17 00:00:41,280 --> 00:00:43,120 I'm just going to warn you, I could get fired up. 18 00:00:43,120 --> 00:00:47,200 We're going to be talking about online fitness, influencer 19 00:00:47,280 --> 00:00:52,120 culture, and boy oh boy. Almost 2 1/2 years here, 20 00:00:52,120 --> 00:00:55,160 actually more than. 2 1/2 years doing the show man, I've, I've 21 00:00:55,160 --> 00:01:00,040 kind of dove head first into online fitness and, and all 22 00:01:00,040 --> 00:01:02,760 these things and I, I may. Be a little outspoken today. 23 00:01:02,760 --> 00:01:06,080 I will try to be kind. But the reason that we're 24 00:01:06,080 --> 00:01:10,320 focusing on this particular topic right now is because it's 25 00:01:10,320 --> 00:01:15,160 timely, because Pew Research just published a landmark study 26 00:01:15,720 --> 00:01:18,760 on who's actually giving health and fitness advice online. 27 00:01:18,760 --> 00:01:20,760 Of course, online can mean anywhere on the Internet, 28 00:01:20,960 --> 00:01:25,520 specifically on social media. And the numbers from this study 29 00:01:25,800 --> 00:01:29,240 are wild and concerning just some of them. 30 00:01:29,240 --> 00:01:30,360 And we're going to go deeper later. 31 00:01:30,360 --> 00:01:35,160 But four in 10 American adults now get their health information 32 00:01:35,160 --> 00:01:39,240 from social media influencers and podcasts. 33 00:01:39,240 --> 00:01:41,480 Nothing wrong with getting health and fitness information 34 00:01:41,480 --> 00:01:43,160 from podcasts. I think it's the social media 35 00:01:43,160 --> 00:01:44,880 side. Unfortunately, sometimes they go 36 00:01:44,880 --> 00:01:46,680 hand in hand. Some of the bigger influencers 37 00:01:46,680 --> 00:01:49,480 are now venturing into podcasts. Here's some more for you. 38 00:01:49,480 --> 00:01:53,680 Half of adults under 50 get their health and fitness 39 00:01:53,680 --> 00:01:56,520 information from online. And here's the kicker guys. 40 00:01:56,520 --> 00:02:01,320 Here's why we're focusing on this. 16% of said influencers 41 00:02:01,720 --> 00:02:08,919 list 0 credentials and have zero actual experience in the health 42 00:02:08,919 --> 00:02:11,920 and fitness. Domain gross. 43 00:02:11,920 --> 00:02:13,720 That is gross. So, in other words, so many of 44 00:02:13,720 --> 00:02:16,280 us are getting information from so many people who know nothing 45 00:02:16,280 --> 00:02:19,880 about those very topics. So we're going to unpack that in 46 00:02:19,880 --> 00:02:22,400 our deep dive. But as we always do, first let's 47 00:02:22,400 --> 00:02:25,800 hit our weekly health brief. Here are the five health and 48 00:02:25,800 --> 00:02:27,880 fitness headlines that you need to know. 49 00:02:28,000 --> 00:02:31,880 This week. All right, your first headline 50 00:02:31,880 --> 00:02:35,120 breaking news this week, the US Department of Health and Human 51 00:02:35,120 --> 00:02:40,840 Services AKAHHS released a 43 page surgeon general's advisory 52 00:02:40,840 --> 00:02:44,800 warning about the harms of excessive screen time for kids 53 00:02:44,800 --> 00:02:47,160 and teenagers. So health Secretary RFK Junior 54 00:02:47,160 --> 00:02:50,520 announced it on Wednesday in Gilbert, IA as part of his quote 55 00:02:50,760 --> 00:02:53,640 take back your health tour. I love all the cute little 56 00:02:53,840 --> 00:02:55,960 phrases they use for these things, but here are the numbers 57 00:02:55,960 --> 00:02:58,600 that should grab your attention. So, by adolescents. 58 00:02:58,800 --> 00:03:02,240 Children in America spend an average of four or more hours 59 00:03:02,240 --> 00:03:06,080 per day on screens. Some kids are spending more time 60 00:03:06,080 --> 00:03:10,480 on screens than they do sleeping or even attending school. 61 00:03:10,480 --> 00:03:14,400 And nearly half of adolescents admit that they lose track of 62 00:03:14,400 --> 00:03:16,760 how much time they spend on their phones. 63 00:03:16,760 --> 00:03:20,800 The advisory directly links screen time to worse sleep, 64 00:03:21,000 --> 00:03:24,360 decreased school functioning, less physical activity, weakened 65 00:03:24,360 --> 00:03:28,520 in person relationships, rising pediatric obesity, and 66 00:03:28,520 --> 00:03:31,520 heightened anxiety and depression. 67 00:03:31,520 --> 00:03:35,800 So terrible outcomes here linked to this increased screen time. 68 00:03:35,800 --> 00:03:38,000 So Secretary Kennedy wrote in the letter accompanying the 69 00:03:38,000 --> 00:03:40,760 advisory quote. While screen use can have some 70 00:03:40,760 --> 00:03:44,080 benefits, the evidence of a range of risks to children's 71 00:03:44,080 --> 00:03:46,440 overall mental and physical health is mounting. 72 00:03:46,440 --> 00:03:50,520 And I'll add an overwhelming. So the new recommendation limits 73 00:03:50,520 --> 00:03:53,960 and here they are, no screen time for children under 18 74 00:03:53,960 --> 00:03:54,680 months. Old. 75 00:03:54,720 --> 00:03:56,080 I would hope that that was obvious. 76 00:03:56,560 --> 00:04:01,560 Less than one hour per day for kids under 6 and no more than 77 00:04:01,560 --> 00:04:06,080 two hours per day for ages 6 to. 18-O if you've been following 78 00:04:06,080 --> 00:04:08,880 these recommendations as a parent like I am, it's going 79 00:04:08,880 --> 00:04:11,440 down more and more and more. In other words, put it less and 80 00:04:11,440 --> 00:04:13,440 less in screen time. Recommended for kids so. 81 00:04:13,760 --> 00:04:15,720 If you're a parent, this one's for you. 82 00:04:15,800 --> 00:04:19,000 The tool kit is available on hhs.gov. 83 00:04:19,320 --> 00:04:21,360 Read it, download it, and freaking. 84 00:04:21,560 --> 00:04:23,040 Use it. Keep your kids off screens. 85 00:04:23,440 --> 00:04:26,800 Next up, major not only national news, but international news 86 00:04:26,800 --> 00:04:29,680 around Ebola. So the CDC mobilized an 87 00:04:29,680 --> 00:04:32,360 international Ebola. Response team last week after 88 00:04:32,360 --> 00:04:35,080 the World Health Organization declared a public Health 89 00:04:35,440 --> 00:04:39,880 emergency of International concern on May May 17, 2026. 90 00:04:39,880 --> 00:04:44,600 This is only the eighth such declaration in WHO history, and 91 00:04:44,600 --> 00:04:48,000 here are the latest numbers. As of this week, over 500 92 00:04:48,000 --> 00:04:52,920 suspected cases and at least 131 deaths have been reported in the 93 00:04:52,920 --> 00:04:55,040 Democratic Republic of the Congo. 94 00:04:55,040 --> 00:04:56,960 The strain is the I'm trying to say this. 95 00:04:57,520 --> 00:05:00,480 Bundaberguio. Virus, a rare form of Ebola, 96 00:05:00,480 --> 00:05:04,800 first identified in 2007 that can cause outbreaks with high 97 00:05:04,800 --> 00:05:07,560 fatality rates. Uganda has confirmed 12 cases 98 00:05:07,560 --> 00:05:11,080 imported from the Democratic Republic of Congo with one 99 00:05:11,360 --> 00:05:13,720 death. An American missionary, Dr. 100 00:05:13,720 --> 00:05:16,760 Peter Stafford, contracted the virus while treating Ebola 101 00:05:16,760 --> 00:05:21,000 patients at another Word Nayokunde Hospital in eastern 102 00:05:21,000 --> 00:05:23,400 DRCDRC, Democratic Republic of Congo. 103 00:05:23,680 --> 00:05:27,440 He was airlifted to Berlin Sharati Hospital for treatment 104 00:05:28,000 --> 00:05:31,800 in a specialized isolation ward. 6 high risk contacts are being 105 00:05:31,800 --> 00:05:34,240 monitored in Germany and the Czech Republic. 106 00:05:34,240 --> 00:05:35,640 Now here's what you need to know. 107 00:05:35,640 --> 00:05:37,960 Ebola is not airborne. Thank God. 108 00:05:37,960 --> 00:05:41,440 The CDC explicitly states the virus quote does not spread 109 00:05:41,440 --> 00:05:45,440 through casual contact or air. It spreads to direct contact 110 00:05:45,440 --> 00:05:47,480 with bodily fluids of infected people. 111 00:05:47,480 --> 00:05:50,800 The risk to the American public remains low. 112 00:05:50,800 --> 00:05:54,000 And that said, the CDC has issued a Level 3 travel health 113 00:05:54,000 --> 00:05:56,760 notice for DRC and level 1 for Uganda. 114 00:05:56,760 --> 00:06:00,480 If you are planning to travel to Central or East Africa, check 115 00:06:00,480 --> 00:06:03,320 those advisories before you go this next one. 116 00:06:03,320 --> 00:06:05,560 We always like to pull kind of an interesting or surprising 117 00:06:05,560 --> 00:06:08,280 headline for the show, and this one surprised even the experts. 118 00:06:08,320 --> 00:06:10,720 A new study from University College. 119 00:06:10,720 --> 00:06:14,320 London, published in the journal Innovation in Aging, found that 120 00:06:14,320 --> 00:06:18,800 engaging with arts and culture can slow biological. 121 00:06:18,800 --> 00:06:22,880 Aging at the same rate as regular exercise. 122 00:06:22,880 --> 00:06:26,000 So here's what I mean. Researchers analyzed survey data 123 00:06:26,480 --> 00:06:30,880 and blood samples from 3556 UK adults. 124 00:06:30,880 --> 00:06:33,840 The finding? People who engaged in arts and 125 00:06:33,840 --> 00:06:37,880 cultural activities at least once a week aged approximately 126 00:06:37,880 --> 00:06:42,120 4% slower than those who rarely engaged. 127 00:06:42,280 --> 00:06:45,160 That's the equivalent of being about a year younger 128 00:06:45,480 --> 00:06:49,240 biologically. Doctor Steven Horvath at UCLA, 129 00:06:49,240 --> 00:06:52,440 the geneticist who developed the original epigenetic aging clock, 130 00:06:52,440 --> 00:06:55,160 was surprised, saying quote. Honestly, it really surprised 131 00:06:55,160 --> 00:06:56,680 me. What is particularly new to me 132 00:06:56,680 --> 00:06:59,240 is that arts engagement may have comarable effects to hysical 133 00:06:59,240 --> 00:07:01,280 activity. O here's the take away. 134 00:07:01,400 --> 00:07:05,320 Health isn't just about gym time and daily movement and meal re 135 00:07:05,320 --> 00:07:08,480 and nutrition. Get out, go to a concert, visit 136 00:07:08,480 --> 00:07:11,680 a museum, read a book, lay an instrument, listen to music, 137 00:07:12,160 --> 00:07:15,960 because clearly those things are helping you age slower as well. 138 00:07:15,960 --> 00:07:18,560 So super fascinating stuff. All right, look, as a busy 139 00:07:18,560 --> 00:07:21,280 parent and professional, the hardest part about staying 140 00:07:21,280 --> 00:07:23,480 healthy is eating well, not training. 141 00:07:23,480 --> 00:07:26,160 It's all the meetings. It's picking up kids, running 142 00:07:26,160 --> 00:07:29,360 left and right, jumping around and just trying to have good 143 00:07:29,360 --> 00:07:33,840 nutrition around the clock. And that's why I am so happy to 144 00:07:33,840 --> 00:07:37,720 have found purest Nutritions high protein bars. 145 00:07:37,720 --> 00:07:39,680 Look, for years I would just grab whatever protein bars, 146 00:07:39,680 --> 00:07:41,280 whatever. Supplements and I did not really 147 00:07:41,280 --> 00:07:43,240 have an appreciation. For the quality of the 148 00:07:43,240 --> 00:07:46,000 ingredients and that's why Purest Nutrition is such an 149 00:07:46,000 --> 00:07:50,880 important partner to this show. These protein bars are not only 150 00:07:50,880 --> 00:07:54,920 absolutely delicious, they have totally natural ingredients, no 151 00:07:54,920 --> 00:07:58,640 artificial junk, and honestly, they are so healthy and so good 152 00:07:58,800 --> 00:08:01,360 that I give them to my kids and they absolutely. 153 00:08:01,480 --> 00:08:04,040 Love them, I bring them with me everywhere I go, whether. 154 00:08:04,040 --> 00:08:06,040 It's in my gym bag or in my briefcase. 155 00:08:06,040 --> 00:08:10,240 Bag when I'm traveling for work so they are absolutely amazing 156 00:08:10,240 --> 00:08:13,520 if you are constantly on the go, but not going to compromise on 157 00:08:13,520 --> 00:08:16,160 what. You eat these belong in your 158 00:08:16,160 --> 00:08:19,520 bag, so you can go to purestnutrition.com. 159 00:08:19,520 --> 00:08:23,000 Again, that's Purest. nutrition.com to check out all 160 00:08:23,000 --> 00:08:25,360 of Purest. Nutritions, supplements and high 161 00:08:25,360 --> 00:08:28,680 protein bars One more time. That's purest. nutrition.com 162 00:08:28,680 --> 00:08:32,280 Clean fuel Real ingredients 0 Compromise. 163 00:08:32,679 --> 00:08:37,400 Next up, some good news about drug overdoses in the United 164 00:08:37,400 --> 00:08:39,480 States. So for the third consecutive 165 00:08:39,480 --> 00:08:42,080 year, new CDC. That's the Centers for Disease 166 00:08:42,159 --> 00:08:46,200 Control provisional data released on May 13th showed that 167 00:08:46,200 --> 00:08:49,760 drug overdose deaths in United States continued to decline and 168 00:08:49,760 --> 00:08:55,840 the numbers are remarkable. So the CDC predicts 69,973 drug 169 00:08:55,840 --> 00:09:00,400 overdose deaths for the 12 month period ending December 2025. 170 00:09:00,400 --> 00:09:04,760 In case you're wondering, that is a 13.9% decline from the 171 00:09:04,760 --> 00:09:08,240 previous year in 2024 and the lowest reported number of 172 00:09:08,240 --> 00:09:11,680 overdose deaths since October 2019. 173 00:09:11,680 --> 00:09:15,760 Which is pre COVID-19 pandemic. And to put that into context, in 174 00:09:15,760 --> 00:09:21,880 2023 the US lost approximately 110 thousand Americans to drug 175 00:09:21,880 --> 00:09:25,280 overdoses. By the end of 2025, that number 176 00:09:25,280 --> 00:09:31,680 dropped to roughly 70,000. That's 40,000 lives saved in two 177 00:09:31,720 --> 00:09:34,680 years and the biggest state by state declines. 178 00:09:34,680 --> 00:09:40,240 In case you're wondering, Oregon down 35%, N Carolina down 34%, 179 00:09:40,560 --> 00:09:45,360 New York down 32% and Alabama down 28%. 180 00:09:45,360 --> 00:09:49,320 So the CDC attributes the decline to expanded naloxone 181 00:09:49,320 --> 00:09:52,800 access, increased medication assisted treatment with drugs 182 00:09:52,800 --> 00:09:56,960 like bupreniferine and methadone, and harm reduction 183 00:09:56,960 --> 00:09:59,480 program. So as Allison Awadi, director of 184 00:09:59,480 --> 00:10:02,520 CD CS National Center for Injury Prevention and Control said and 185 00:10:02,600 --> 00:10:06,240 announcing the date of quote, more than 70 lives saved every 186 00:10:06,240 --> 00:10:09,960 single day in America. And when you put these figures 187 00:10:09,960 --> 00:10:14,600 into context folks, 110,000 American lives lost in the year 188 00:10:14,600 --> 00:10:17,680 2023 alone. And compare that to some of our 189 00:10:17,920 --> 00:10:19,200 the Wars. That we've been facing. 190 00:10:19,200 --> 00:10:21,520 I mean so many more people die from drug. 191 00:10:21,520 --> 00:10:24,240 Overdoses still, and it's great to see this decline year over 192 00:10:24,240 --> 00:10:26,760 year, and I hope it continues. But man, it really just puts it 193 00:10:26,760 --> 00:10:28,680 into context. I mean, how many people's lives 194 00:10:29,360 --> 00:10:31,280 are lost every single year and could be saved? 195 00:10:31,280 --> 00:10:33,920 So if you or someone you know is struggling with addiction, the 196 00:10:33,920 --> 00:10:38,000 Samsung National Helpline is 1-800-662-4357. 197 00:10:38,000 --> 00:10:43,400 Again, that's 1-800-662-4357 for free, confidential, 24/7 198 00:10:43,640 --> 00:10:46,600 support. Great news here and your last 199 00:10:47,000 --> 00:10:48,520 health and fitness headline of the week. 200 00:10:48,520 --> 00:10:51,360 This is about resistance training guidelines being 201 00:10:51,360 --> 00:10:54,560 changed for the first time in 17 years. 202 00:10:54,560 --> 00:10:57,680 So the American College of Sports Medicine, also known as 203 00:10:57,680 --> 00:11:01,120 the ACSM, just released an updated resistance training 204 00:11:01,120 --> 00:11:04,360 guidelines and it is worth paying attention to. 205 00:11:04,400 --> 00:11:07,120 It's the most authoritative body in exercise science worldwide, 206 00:11:07,120 --> 00:11:09,840 in case you're wondering. So the headline finding from 207 00:11:09,840 --> 00:11:13,040 their position Stan published in Medicine and Science in Sports 208 00:11:13,040 --> 00:11:16,760 and Exercise is that resistance training is simpler than you 209 00:11:16,760 --> 00:11:19,760 think Think any amount of strength training improves 210 00:11:19,760 --> 00:11:22,080 muscle strength and overall fitness. 211 00:11:22,080 --> 00:11:25,840 Consistency matters far more than finding the perfect 212 00:11:26,200 --> 00:11:27,600 program. And here's what's changed. 213 00:11:27,600 --> 00:11:31,480 So the 2026 guidelines confirm that for the average healthy 214 00:11:31,480 --> 00:11:34,960 adult, these following things are not required. 215 00:11:34,960 --> 00:11:40,440 One training to failure or momentary muscle failure #2 216 00:11:40,440 --> 00:11:45,480 using free weights, specifically over machines or vice versa #3 217 00:11:45,480 --> 00:11:47,640 complex periodizations. Schemes. 218 00:11:48,080 --> 00:11:52,080 And #4 multiple sets, even single set training produces 219 00:11:52,400 --> 00:11:55,240 results. So lead author Kayla McAvoy, who 220 00:11:55,240 --> 00:11:59,400 is a PhD and an ACSM certified exercise physiologist, 221 00:11:59,400 --> 00:12:02,880 summarized it this way, saying quote load and volume should be 222 00:12:02,880 --> 00:12:06,120 tailored to individual goals. While many styles of resistance 223 00:12:06,120 --> 00:12:08,720 training generate results, outcomes can be optimized by 224 00:12:08,720 --> 00:12:12,600 adjusting the approach. So translation, right, Just lift 225 00:12:12,840 --> 00:12:16,440 two to three times per week, get progressively stronger over 226 00:12:16,440 --> 00:12:18,760 time. You do not need a PhD in 227 00:12:18,760 --> 00:12:20,320 exercise science to build muscle. 228 00:12:20,760 --> 00:12:24,080 And as we're about to talk about, you do not have to follow 229 00:12:24,480 --> 00:12:28,120 some fitness influencer and do what they do to get results. 230 00:12:28,120 --> 00:12:30,480 Just get out there, get move in strength train, make it hard 231 00:12:30,480 --> 00:12:32,280 over time and you will be good to. 232 00:12:32,280 --> 00:12:35,600 Go. And that is it for your weekly 233 00:12:35,920 --> 00:12:40,600 health brief. All right folks, welcome back to 234 00:12:40,600 --> 00:12:43,200 the show. And let's talk about online 235 00:12:43,320 --> 00:12:47,520 fitness influencer culture and the Pew Research study that 236 00:12:47,520 --> 00:12:51,720 dropped this May 2026, which I referenced in the the intro. 237 00:12:51,720 --> 00:12:53,200 And this is. This is honestly one of the. 238 00:12:53,880 --> 00:12:56,280 The most important pieces of research on health and fitness 239 00:12:56,280 --> 00:13:01,000 media that I've seen in years. So here's here's the scoop. 240 00:13:01,080 --> 00:13:03,880 To set it up and This is why we're we're covering this. 241 00:13:03,880 --> 00:13:05,880 So let's go. Deeper on the actual study and 242 00:13:05,880 --> 00:13:11,480 what came of it. So Pew analyzed 6828 health and 243 00:13:11,480 --> 00:13:16,440 Wellness influencers with at least 100,000 followers on 244 00:13:16,440 --> 00:13:20,080 YouTube, Instagram or Tiktok. And can I just say that again, 245 00:13:20,720 --> 00:13:26,080 6800 plus health and Wellness influencers, as if that's not 246 00:13:26,080 --> 00:13:29,840 enough, the caveat of having 100,000 followers, that is a lot 247 00:13:29,840 --> 00:13:31,880 of people with a lot of followers. 248 00:13:31,880 --> 00:13:36,880 Do we really freaking need? 6800 health and Wellness 249 00:13:36,880 --> 00:13:39,160 influences. I mean, I can just press stop 250 00:13:39,160 --> 00:13:41,320 right there and be like, guys, we got a problem here. 251 00:13:41,480 --> 00:13:45,520 Too much, just too much. And what they looked at is who 252 00:13:45,520 --> 00:13:49,760 these people are, how these influencers describe themselves, 253 00:13:50,080 --> 00:13:53,400 and what credentials, if any, they claim to have. 254 00:13:53,640 --> 00:13:57,360 Another caveat. Anybody can claim to have a 255 00:13:57,360 --> 00:13:59,960 credential and actually not have it. 256 00:13:59,960 --> 00:14:02,480 I mean I I. Was I had. 257 00:14:02,960 --> 00:14:05,560 A certified, I don't remember the letters anymore, but I was a 258 00:14:05,680 --> 00:14:08,280 personal trainer, so I think it was ACPT certified personal 259 00:14:08,280 --> 00:14:11,560 trainer and I was also a certified health coach through 260 00:14:11,560 --> 00:14:14,520 ACE. Now I know, I know that those 261 00:14:14,520 --> 00:14:20,240 certifications have expired now. Could I put those letters after 262 00:14:20,240 --> 00:14:23,920 my name just to give myself some more, like street cred or some 263 00:14:23,920 --> 00:14:27,920 authority? I absolutely could do I no, do a 264 00:14:27,920 --> 00:14:31,400 lot of people probably so on credentials, even as I go deeper 265 00:14:31,400 --> 00:14:33,520 into this and by the way, I'm three sentences in, I can't even 266 00:14:33,520 --> 00:14:36,760 stop commenting on this, but. We have to be very skeptical of 267 00:14:36,760 --> 00:14:39,040 the people that claim to be influencers and the credentials 268 00:14:39,040 --> 00:14:40,760 that they have. Now back to the study. 269 00:14:40,760 --> 00:14:45,440 So what they looked at was all of these 6828 and basically it's 270 00:14:45,440 --> 00:14:47,160 like who? Who are these people really? 271 00:14:47,160 --> 00:14:48,880 What is their credibility? To be able to. 272 00:14:48,880 --> 00:14:52,640 Giving this information to people and then they surveyed 273 00:14:52,640 --> 00:14:56,840 over 10,000 American adults to understand how people are 274 00:14:56,840 --> 00:14:59,800 actually actually using the information from these 275 00:14:59,800 --> 00:15:02,440 influencers and whether or not they're applying it and how they 276 00:15:02,440 --> 00:15:05,240 feel about it too. And here are the findings. 277 00:15:05,240 --> 00:15:12,240 SO4 in 10 American adults. So 40% and half of adults under 278 00:15:12,240 --> 00:15:15,880 50 now get their health and Wellness information from social 279 00:15:15,880 --> 00:15:20,640 media influencers and podcast. Not from doctors, not from 280 00:15:20,640 --> 00:15:24,440 registered dietitians and the like, From influencers. 281 00:15:24,440 --> 00:15:27,240 I hate that word. And who are these influencers? 282 00:15:27,240 --> 00:15:31,880 Let's get into what they found. So 41% describe themselves as 283 00:15:31,880 --> 00:15:35,040 some sort of healthcare professional, which includes 284 00:15:35,480 --> 00:15:39,000 doctors, nurses, physical therapists, nutritionists, 285 00:15:39,200 --> 00:15:43,400 chiropractors, naturopaths. I don't even know what that is 286 00:15:43,400 --> 00:15:45,520 honestly, but the whole spectrum, right? 287 00:15:45,520 --> 00:15:49,440 So 41%, four in 10 say yes, I am a healthcare professional. 288 00:15:49,440 --> 00:15:50,840 And again, take that with a grain of salt. 289 00:15:50,840 --> 00:15:52,960 You got to verify credentials, especially if you're going to 290 00:15:52,960 --> 00:15:57,360 follow them, right? 31% call themselves coaches. 291 00:15:57,680 --> 00:16:01,760 Look, diet coaches, fitness coaches, life coaches. 292 00:16:02,040 --> 00:16:05,440 Many of them offer one-on-one services or sell guides. 293 00:16:05,440 --> 00:16:09,360 Of course they do, coaches. There are great coaches, but 294 00:16:09,360 --> 00:16:12,640 what is that word like? What qualifies someone to say 295 00:16:12,640 --> 00:16:15,680 I'm a coach? Be very careful if someone just 296 00:16:15,680 --> 00:16:20,000 says I'm a coach 28%. Are entrepreneurs. 297 00:16:20,000 --> 00:16:23,960 They own things like Wellness studios, medical practices, or 298 00:16:23,960 --> 00:16:25,920 sell licensed products and treatments. 299 00:16:26,720 --> 00:16:31,240 And here's the stat really that that should alarm you. 16%. 300 00:16:31,240 --> 00:16:34,400 Don't mention any background or expertise in their BIOS. 301 00:16:34,400 --> 00:16:36,600 Nothing. No credentials. 302 00:16:37,080 --> 00:16:40,880 No training, no certifications, just their content. 303 00:16:41,280 --> 00:16:46,080 And let's face it, a lot of these people have built really, 304 00:16:46,080 --> 00:16:49,840 really impressive physiques. And that alone is their 305 00:16:49,840 --> 00:16:52,080 credential. In other words, they put the 306 00:16:52,080 --> 00:16:54,800 work in, they put the time in, sometimes probably use 307 00:16:54,800 --> 00:16:56,920 supplements we don't know about or don't have access to. 308 00:16:57,360 --> 00:16:58,920 And that is their calling card itself. 309 00:16:58,920 --> 00:17:00,800 It's their body. And there's some, I, I mean, I, 310 00:17:00,880 --> 00:17:04,920 I totally get that, but at the same time, it's a problem, 311 00:17:05,119 --> 00:17:07,400 right? So those are some statistics and 312 00:17:07,560 --> 00:17:09,960 and just put that in a little bit more perspective. 313 00:17:09,960 --> 00:17:16,839 If 6200, excuse me, 6828 influencers were studied, that 314 00:17:16,839 --> 00:17:21,800 means 1100 of them are giving health advice to hundreds of 315 00:17:21,800 --> 00:17:25,319 thousands, sometimes millions of followers and they have zero 316 00:17:25,319 --> 00:17:28,440 listed qualifications and people are listening. 317 00:17:28,520 --> 00:17:33,560 Obviously the algorithm rewards engagement, not expertise, 318 00:17:33,800 --> 00:17:35,520 meaning you could have all the credibility. 319 00:17:35,520 --> 00:17:36,720 And knowledge in the. World. 320 00:17:37,160 --> 00:17:38,560 But if you're not putting out this. 321 00:17:38,720 --> 00:17:42,240 Polished. Click baity Content, people 322 00:17:42,240 --> 00:17:44,760 aren't engaging with you. Well, these social media 323 00:17:44,760 --> 00:17:48,440 latforms are not going to serve your credible content to people. 324 00:17:48,760 --> 00:17:50,920 They're going to take the ones that people are actually looking 325 00:17:50,920 --> 00:17:53,280 at and send that. Out to the world, which kind of 326 00:17:53,280 --> 00:17:56,360 feeds into this, this cycle, this snowball effect of these. 327 00:17:56,800 --> 00:17:59,120 No nothings getting out there and getting their information in 328 00:17:59,120 --> 00:18:01,320 front of people. Listen, man, when it comes to 329 00:18:01,320 --> 00:18:03,880 grooming products, if you're like me, you probably just grab 330 00:18:03,880 --> 00:18:06,560 whatever's around you, whatever's convenient for years 331 00:18:06,880 --> 00:18:07,760 and we. Can't do that. 332 00:18:07,760 --> 00:18:10,720 We have to pay attention to the quality of the ingredients. 333 00:18:10,720 --> 00:18:13,760 We put grooming products on our skin, in our scalp, and it 334 00:18:13,760 --> 00:18:16,360 matters what is in this stuff, which is why. 335 00:18:16,360 --> 00:18:20,920 I now use Based Body Works texture essentials and I'm never 336 00:18:20,920 --> 00:18:23,400 going back. I use their texture powder and 337 00:18:23,400 --> 00:18:26,720 sea salt spray that gives my hair actual lasting. 338 00:18:26,800 --> 00:18:30,760 Structure and it looks natural. No helmet finish, no buildup, no 339 00:18:30,760 --> 00:18:34,320 clunky gooey stuff, no helmet effect as I like to say. 340 00:18:34,560 --> 00:18:37,720 It contains all natural ingredients with silica and rice 341 00:18:37,720 --> 00:18:39,600 powder for hold. And the best part? 342 00:18:39,720 --> 00:18:44,240 It takes just 30 seconds and it looks natural and holds all day. 343 00:18:44,360 --> 00:18:47,360 Long If you've been using the same products forever without 344 00:18:47,360 --> 00:18:50,040 thinking twice about what's actually in them, it's worth a 345 00:18:50,040 --> 00:18:52,320 look. So Based body works is clean 346 00:18:52,320 --> 00:18:55,360 plant based men's grooming that actually works. 347 00:18:55,360 --> 00:18:58,560 And you can go to based bodyworks.com and use code word 348 00:18:58,560 --> 00:19:02,320 stronger weekly for 20% off. Again, that's base bodyworks.com 349 00:19:02,520 --> 00:19:05,840 code word stronger weekly, no spaces for 20% off. 350 00:19:05,840 --> 00:19:09,920 And if you order now, you get a premium free toiletry bag when 351 00:19:09,920 --> 00:19:13,560 you buy a set because confidence should not come. 352 00:19:13,840 --> 00:19:15,920 At the cost of your health. And just to pull up. 353 00:19:15,920 --> 00:19:18,320 For a second. And just kind of share a little 354 00:19:18,320 --> 00:19:22,120 bit about my journey here. Because I haven't always been a 355 00:19:22,120 --> 00:19:24,440 podcaster. I mean, I started Veteran's Day 356 00:19:24,440 --> 00:19:29,360 2023 and I, as a matter of fact, I used to, I used to never be on 357 00:19:29,360 --> 00:19:31,960 social media. Some of my friends used to, you 358 00:19:31,960 --> 00:19:34,440 know, make comments to me like, dude, you never post and you 359 00:19:34,440 --> 00:19:37,920 never react to my post. And I was never in that place. 360 00:19:37,920 --> 00:19:41,880 And in the last 2 1/2 years by starting this podcast and you 361 00:19:41,920 --> 00:19:44,360 would call it a business, right? Because I have sponsors. 362 00:19:44,360 --> 00:19:47,320 Because if you're listening, you've heard the sponsors, man. 363 00:19:47,320 --> 00:19:51,960 I got, I got sucked into social media and early on when I 364 00:19:51,960 --> 00:19:54,560 started back in 2023, I wanted to grow. 365 00:19:54,560 --> 00:19:56,880 I had no idea what I was doing starting this podcast. 366 00:19:56,880 --> 00:19:58,760 I'd literally never done it before. 367 00:19:59,040 --> 00:20:00,560 Just kind of making it up as I go. 368 00:20:00,560 --> 00:20:02,320 But of course, like I wanted people to listen. 369 00:20:02,320 --> 00:20:04,320 I wanted to reach people with my message. 370 00:20:04,680 --> 00:20:07,040 So I did what a lot of people do, and I did. 371 00:20:07,160 --> 00:20:08,840 A. Little bit of research to try to 372 00:20:08,840 --> 00:20:10,920 figure out how to get my message out there and of. 373 00:20:10,920 --> 00:20:14,000 Course. Social media popped up as a cost 374 00:20:14,000 --> 00:20:16,360 effective Ave. to put content out there. 375 00:20:16,360 --> 00:20:19,320 But the other thing I did, I don't, I don't remember if they 376 00:20:19,320 --> 00:20:22,840 got in touch with me or vice versa, but I wound up partnering 377 00:20:22,840 --> 00:20:24,480 with what I'll call a consultant. 378 00:20:24,480 --> 00:20:26,240 They were an agency of some kind. 379 00:20:26,240 --> 00:20:27,840 I don't even know how they categorize themselves. 380 00:20:28,280 --> 00:20:31,360 But they specialized. In helping people, particularly 381 00:20:31,360 --> 00:20:36,320 in the fitness industry, develop a social media strategy to reach 382 00:20:36,320 --> 00:20:39,520 people. So here's a guy, me who to this 383 00:20:39,520 --> 00:20:43,160 day, and I've always loathe social media. 384 00:20:43,240 --> 00:20:48,120 I'm on it simply because it is one such way to get people to 385 00:20:48,120 --> 00:20:50,600 listen to the show. But if you listen to the show, 386 00:20:51,200 --> 00:20:54,440 most times I'm advocating for you not to be on social media. 387 00:20:54,440 --> 00:20:55,960 But I get that I have to be there. 388 00:20:55,960 --> 00:20:59,000 So it's this kind of paradoxical relationship I have with social 389 00:20:59,000 --> 00:21:02,320 media. But the advice that I got from 390 00:21:02,320 --> 00:21:04,760 this consulting firm, and there's so many other ones like 391 00:21:04,760 --> 00:21:07,760 it, I don't know how else to put it and excuse my French, but was 392 00:21:07,760 --> 00:21:11,040 fucking gross. Gross. 393 00:21:11,040 --> 00:21:15,000 Like it was all of the shit that I hated about social media that 394 00:21:15,000 --> 00:21:18,840 this agency was telling me that I now need to do. 395 00:21:19,280 --> 00:21:20,640 And here's some of the stuff, right? 396 00:21:20,640 --> 00:21:22,600 And this is this. These aren't quotes from this 397 00:21:22,600 --> 00:21:24,120 agency. This is me summarizing. 398 00:21:24,120 --> 00:21:27,200 But take your shirt off whenever you can, right? 399 00:21:27,480 --> 00:21:29,640 You got to capture people's attention. 400 00:21:30,240 --> 00:21:32,560 So do things that capture attention, right? 401 00:21:32,920 --> 00:21:36,040 You know, find some great lighting and get all ripped up 402 00:21:36,040 --> 00:21:38,480 and take my shirt off and, and snap a picture, whether it's a 403 00:21:38,480 --> 00:21:41,640 selfie in a mirror or even like the humblebrag shit where like 404 00:21:41,880 --> 00:21:45,400 I'm pretending to do something outdoorsy, but I really just 405 00:21:45,400 --> 00:21:48,920 want to create this opportunity for you to see me with my shirt 406 00:21:48,920 --> 00:21:50,200 off. But it was all about like 407 00:21:50,200 --> 00:21:51,960 capture. Attention and I told them from 408 00:21:51,960 --> 00:21:53,720 the start. I was like, no, I'll pass, you 409 00:21:53,720 --> 00:21:56,200 know, I'll pass. And to be honestly, I've done it 410 00:21:56,200 --> 00:21:59,320 like a couple times. If I'm, if I'm trying to, you 411 00:21:59,320 --> 00:22:01,800 know, if I'm putting out like a free program that says, Hey, you 412 00:22:01,800 --> 00:22:03,440 know, here's a great like training split. 413 00:22:03,800 --> 00:22:05,960 I realize that people aren't like, well, who are you Jesse? 414 00:22:05,960 --> 00:22:08,240 Like, have you done it? Can you can you actually like 415 00:22:08,240 --> 00:22:10,080 show us that this works? Like I kind of get that. 416 00:22:10,080 --> 00:22:13,600 But every time that maybe two or three times in 2 1/2 years, I've 417 00:22:13,600 --> 00:22:16,160 actually had something out there with you, my shirt off, like I 418 00:22:16,160 --> 00:22:18,640 regret it instantly, But that was something that we were huge 419 00:22:18,640 --> 00:22:19,840 with. It was all like attention 420 00:22:19,840 --> 00:22:23,200 seeking behavior. Another one was follow the viral 421 00:22:23,200 --> 00:22:24,800 trends right? See what? 422 00:22:24,960 --> 00:22:26,960 Other people are doing whatever's working. 423 00:22:26,960 --> 00:22:29,440 And then you do that too, right? Like dance in the freaking 424 00:22:29,440 --> 00:22:32,160 kitchen and do the talking head and write, have the right 425 00:22:32,160 --> 00:22:34,720 captions in there. And they actually gave me this 426 00:22:35,080 --> 00:22:37,640 PowerPoint presentation, which was really well done. 427 00:22:37,640 --> 00:22:40,480 But it was like, you know, 100 different examples of other 428 00:22:40,480 --> 00:22:42,360 content creators. I hate that term content 429 00:22:42,360 --> 00:22:45,320 creators and just do what they're doing, right, like mimic 430 00:22:45,320 --> 00:22:48,680 what they're doing, which is just so disingenuous, right? 431 00:22:48,680 --> 00:22:50,680 But that was another. And that's why when you go on 432 00:22:50,680 --> 00:22:53,440 social media, you'll notice there's these trends of like, 433 00:22:53,440 --> 00:22:56,240 well, one person's doing it, it's working, everybody does it. 434 00:22:56,440 --> 00:22:58,080 And then that gets old. And then there's another thing 435 00:22:58,080 --> 00:23:01,920 and everybody does it, right? Just not something I was willing 436 00:23:01,920 --> 00:23:04,240 to do. The next one, just frequency 437 00:23:04,240 --> 00:23:07,640 fire out as much content as possible. 438 00:23:07,640 --> 00:23:10,840 It was a quantity over quality game. 439 00:23:10,840 --> 00:23:13,520 Post three times a day. If you can take your post, flip 440 00:23:13,520 --> 00:23:16,960 them in the stories, jump over to TikTok and go to YouTube 441 00:23:16,960 --> 00:23:18,560 shorts. The more you post, the more you 442 00:23:18,560 --> 00:23:20,760 grow is kind of like the initial advice that I got. 443 00:23:21,040 --> 00:23:22,600 And man, that's just so much pressure. 444 00:23:22,600 --> 00:23:24,680 And and that's why you see these people, some of these 445 00:23:24,680 --> 00:23:27,000 influencers who are honestly successful. 446 00:23:27,600 --> 00:23:30,760 You just picture their lives. It's like, dude, like every 447 00:23:30,760 --> 00:23:34,160 single instant like you take now you're, I see people snagging 448 00:23:34,320 --> 00:23:36,040 videos of their kids all the time. 449 00:23:36,040 --> 00:23:39,160 It's like, when can you actually just live life instead of going 450 00:23:39,160 --> 00:23:41,880 out and thinking like, oh, is this a content opportunity? 451 00:23:42,400 --> 00:23:45,720 The next one, seek out guests. And this is for for podcasts 452 00:23:45,720 --> 00:23:48,080 particular. Just advice that I got was like, 453 00:23:48,200 --> 00:23:51,520 don't worry about like the quality of the human being. 454 00:23:51,520 --> 00:23:55,200 If they have a big platform, get them on your show as best you 455 00:23:55,200 --> 00:23:58,240 can and then leverage their platform to grow your own show. 456 00:23:58,600 --> 00:24:01,960 Which I mean, I get the strategy, but how about like 457 00:24:01,960 --> 00:24:05,720 focus on like the quality of the person and their credentials 458 00:24:05,720 --> 00:24:08,480 instead of like how big is their platform? 459 00:24:08,480 --> 00:24:12,320 But that was some advice that I got another one go around and 460 00:24:12,320 --> 00:24:15,680 guest on other people's shows and I, I did that. 461 00:24:15,680 --> 00:24:20,200 I'd probably been on like 2, maybe 2 shows early on and I 462 00:24:20,200 --> 00:24:22,000 just cut it. I just cut it because I don't 463 00:24:22,000 --> 00:24:25,280 want to go around and sell myself and package the thing. 464 00:24:25,280 --> 00:24:28,200 I just want to make good content here on the show and not buy 465 00:24:28,200 --> 00:24:35,240 into allthesestrategiesandguysifyoucouldlookihaveanemailemailaddressfortheshowitscontact@strongerweekly.com. 466 00:24:35,720 --> 00:24:40,840 If you could read the guest request to come on this show 467 00:24:40,840 --> 00:24:45,000 that I get this spray and pray mentality or strategy. 468 00:24:45,000 --> 00:24:47,360 We're like, clearly it's like an agency or something that's just 469 00:24:47,360 --> 00:24:49,800 like throwing out and it reads the same every time. 470 00:24:50,160 --> 00:24:53,560 Your your recent episode of stronger weekly really impressed 471 00:24:53,560 --> 00:24:56,680 me with your focus on this. Allow me to introduce. 472 00:24:56,680 --> 00:24:59,880 And then it's like Mary's, I'm making up a name here. 473 00:25:00,120 --> 00:25:04,600 Mary Martin came up with a new way to breastfeed at 2:00 AM 474 00:25:04,760 --> 00:25:07,560 without stress. And I'm like, did you even do 475 00:25:07,560 --> 00:25:10,000 your homework before you reached out to me? 476 00:25:10,000 --> 00:25:13,120 But it's just this like garbage, like, hey, let's just send it 477 00:25:13,120 --> 00:25:15,320 out to 1000 people and then hope for the best. 478 00:25:15,480 --> 00:25:20,000 Again, indicative of this like social media kind of phenomenon 479 00:25:20,000 --> 00:25:22,000 and like where people are at right now, which is getting 480 00:25:22,000 --> 00:25:24,600 content out in the world. And then here's the last. 481 00:25:24,600 --> 00:25:27,560 One, and this is this is the one that just drives me absolutely 482 00:25:27,720 --> 00:25:29,840 crazy. Build a funnel and sell 483 00:25:29,840 --> 00:25:32,520 something right. I when I started this podcast 484 00:25:32,520 --> 00:25:35,400 like no, and we used to talk a lot more about like alcohol 485 00:25:35,400 --> 00:25:38,800 abuse and mental health and the through lines of fitness, but I 486 00:25:38,800 --> 00:25:41,760 just wanted to create like a weekly show and just be 487 00:25:41,760 --> 00:25:44,760 vulnerable and be real. And the advice I was getting was 488 00:25:44,760 --> 00:25:47,000 Jesse, don't just don't just grow your audience. 489 00:25:47,240 --> 00:25:51,200 Have AO this, this phrase, this phrase high ticket coaching 490 00:25:51,200 --> 00:25:53,960 package that you can then sell to these people. 491 00:25:54,320 --> 00:25:56,960 And basically it was all about like build a funnel, convert 492 00:25:56,960 --> 00:26:01,520 them and then find ways to like use AI and efficiency so you can 493 00:26:01,520 --> 00:26:04,840 remove yourself from the actual service that these people are 494 00:26:04,840 --> 00:26:06,920 offering guys and folks. I can't tell you this enough. 495 00:26:06,920 --> 00:26:11,400 Like that is the game out there for a majority of these 6000 496 00:26:11,400 --> 00:26:13,920 freaking influencers, right? They're either trying to get you 497 00:26:13,960 --> 00:26:16,800 into some coaching program where they promise you all this 498 00:26:16,800 --> 00:26:21,400 individualized, personalized attention only to farm you out 499 00:26:21,400 --> 00:26:24,560 to like automation or throw you in these big like hundred person 500 00:26:24,560 --> 00:26:27,760 weekly calls and then just kick you over some program that's 501 00:26:27,760 --> 00:26:30,080 cookie cutter, that's not even customized to you. 502 00:26:30,080 --> 00:26:32,880 They're either doing that or they're trying to sell you 503 00:26:32,880 --> 00:26:34,160 something. They're trying to sell you a 504 00:26:34,160 --> 00:26:36,360 product, a service, they have affiliate links and all those, 505 00:26:36,440 --> 00:26:38,960 those things and they're not there for you. 506 00:26:38,960 --> 00:26:42,600 And, and, and what I'm so grateful and I, I praise God for 507 00:26:42,600 --> 00:26:45,000 this, whatever you put it in me, but I just couldn't do it and I 508 00:26:45,000 --> 00:26:47,040 wouldn't do it. And instead of doing all these 509 00:26:47,320 --> 00:26:50,680 kind of viral cheat codes and doing these things, I stuck to 510 00:26:50,680 --> 00:26:52,440 my guns. I tried to be as authentic as I 511 00:26:52,440 --> 00:26:55,680 possibly could the whole time and and has the shown grown? 512 00:26:55,680 --> 00:26:59,200 Absolutely. I mean, 100% and, and I'm so 513 00:26:59,200 --> 00:27:02,800 grateful, but it took a while, like it took a long time, but I 514 00:27:02,800 --> 00:27:06,840 chose the slow Rd. with integrity instead of the 515 00:27:06,840 --> 00:27:09,920 shortcut bullshit fitness influencer Rd. that you see out 516 00:27:09,920 --> 00:27:11,560 there. And guys, like I told you, I was 517 00:27:11,560 --> 00:27:14,840 going to try to be kind, but I mean, I just have to be honest. 518 00:27:14,840 --> 00:27:17,760 I mean, I, when I go on social media, which I try to do at 519 00:27:17,760 --> 00:27:20,560 least once a week to just post a couple good pieces of content 520 00:27:20,560 --> 00:27:22,880 out there. And I'm, I'm just seeing like, 521 00:27:23,040 --> 00:27:25,920 you know, are you a busy dad, blah, blah, blah, blah, blah. 522 00:27:25,920 --> 00:27:28,040 Do you want, you know, I saw one the other day. 523 00:27:28,040 --> 00:27:30,160 I was like, it was an ad. Someone was actually paying an 524 00:27:30,160 --> 00:27:32,080 ad to search me. Is like, are you a busy 525 00:27:32,320 --> 00:27:35,800 Christian professional dad like these people that just try to 526 00:27:35,800 --> 00:27:38,520 like niche and niche and niche and niche to find you? 527 00:27:38,600 --> 00:27:40,840 And it's just it's it's too much. 528 00:27:40,880 --> 00:27:44,680 And again, the reality is these people right fitness. 529 00:27:44,680 --> 00:27:48,400 Let me say this fitness information if you look for it 530 00:27:48,400 --> 00:27:52,240 reliable fitness information is free. 531 00:27:52,400 --> 00:27:58,320 It should be free and there are viable, really good, talented, 532 00:27:58,320 --> 00:28:02,320 well intended, I'll call them influencers out there that you 533 00:28:02,320 --> 00:28:06,400 can find that do give a lot of free information away. 534 00:28:06,560 --> 00:28:10,920 But so many of the people are not that of these 6500 whatever 535 00:28:10,920 --> 00:28:13,400 influencers. I mean they claimed things like 536 00:28:13,440 --> 00:28:17,880 well fix your hormones in 30 days with no medical degree, no 537 00:28:17,880 --> 00:28:20,360 endocrinology training. They hook you with content, 538 00:28:20,360 --> 00:28:22,880 maybe they look good and then you get into their pipeline and 539 00:28:23,120 --> 00:28:26,480 boom, here's a $500 one time purchase for some plan, right? 540 00:28:26,920 --> 00:28:31,000 Or, you know, adrenal health or they'll help you quote reverse 541 00:28:31,000 --> 00:28:35,120 metabolic damage with absolutely no scientific foundation or 542 00:28:35,120 --> 00:28:37,560 concept of what metabolic adaptation actually is. 543 00:28:37,560 --> 00:28:39,160 Just a meal plan that they'll sell you. 544 00:28:39,160 --> 00:28:40,920 They just want to hook you and sell you. 545 00:28:40,920 --> 00:28:44,120 Another thing to be mindful of bots, fake followers. 546 00:28:44,120 --> 00:28:46,280 I mean, I, you know, many solicitations that I've gotten 547 00:28:46,280 --> 00:28:49,120 when I started to say, hey, would you like 10,000 Instagram 548 00:28:49,120 --> 00:28:52,200 followers for 200 bucks? Would you like, you know, blah, 549 00:28:52,200 --> 00:28:53,640 blah. Like look at some of these 550 00:28:53,640 --> 00:28:55,240 people. I've seen people that have like 551 00:28:55,240 --> 00:28:58,680 250,000 followers and then you click on, well, First off, 552 00:28:58,920 --> 00:29:01,480 sometimes they hide their actual, you know, engagement and 553 00:29:01,480 --> 00:29:03,120 stuff. But then you like look at a 554 00:29:03,120 --> 00:29:07,320 piece of content and it has like no, no actual engagement, no 555 00:29:07,320 --> 00:29:10,120 real comments. You know, sometimes you can 556 00:29:10,120 --> 00:29:13,280 click on an influencer and I've done this and you can see their 557 00:29:13,280 --> 00:29:17,120 followers and you can see that they're straight up bots or paid 558 00:29:17,120 --> 00:29:19,800 followers. You'll see a tell tale example 559 00:29:20,120 --> 00:29:23,560 is that like if you see a follower of a person and they 560 00:29:23,560 --> 00:29:27,880 are following 4900 people, but they themselves have 20 561 00:29:27,880 --> 00:29:30,760 followers, that's a bot. So some of these people are just 562 00:29:30,920 --> 00:29:34,640 paying for the optics of looking credible with no credible 563 00:29:34,640 --> 00:29:36,600 training. And then you just go, oh, they 564 00:29:36,600 --> 00:29:39,640 have a lot of followers. They must have good information. 565 00:29:39,880 --> 00:29:42,040 And then boom, you're in, you're captured. 566 00:29:42,040 --> 00:29:43,960 And if you if you click through, they're they're going to be 567 00:29:43,960 --> 00:29:45,960 selling something thing. I absolutely promise you. 568 00:29:46,120 --> 00:29:49,640 Why does this matter? Why am I talking about it? 569 00:29:49,840 --> 00:29:52,080 Because there's consequences to this. 570 00:29:52,080 --> 00:29:55,720 As I mentioned earlier, so many people get their information 571 00:29:55,720 --> 00:29:59,840 from these people, often times instead of licensed medical 572 00:29:59,840 --> 00:30:02,080 professionals. And there's another data point 573 00:30:02,080 --> 00:30:05,400 in this research from Pew that says that a majority of these 574 00:30:05,400 --> 00:30:07,640 people are people that don't have health insurance. 575 00:30:08,080 --> 00:30:09,640 And a lot of people don't have health insurance. 576 00:30:09,640 --> 00:30:12,400 Not all, but a lot are the ones that sometimes have health 577 00:30:12,480 --> 00:30:14,600 issues. Maybe they're lower income and 578 00:30:14,600 --> 00:30:16,640 they don't have good diet or nutrition. 579 00:30:16,640 --> 00:30:18,000 And that's why they're looking for advice. 580 00:30:18,000 --> 00:30:21,240 And the consequences, number one, is people are getting bad 581 00:30:21,240 --> 00:30:23,800 advice. They're just getting incorrect 582 00:30:24,080 --> 00:30:28,760 advice or they're paying far too much for it when it's free 583 00:30:28,760 --> 00:30:32,160 somewhere else, right? A second consequence is people 584 00:30:32,160 --> 00:30:34,640 just get overwhelmed by the information. 585 00:30:34,880 --> 00:30:37,640 And they get overwhelmed because they hear one thing from, let's 586 00:30:37,640 --> 00:30:40,280 just say a doctor. They hear another thing from 587 00:30:40,400 --> 00:30:44,560 random influencer B and another thing from another influencer, 588 00:30:44,560 --> 00:30:47,320 so on so forth. And that information contradicts 589 00:30:47,320 --> 00:30:49,200 each other. And then people get overwhelmed. 590 00:30:49,520 --> 00:30:52,720 And then they just have decision fatigue and they do nothing, 591 00:30:52,720 --> 00:30:54,720 right? So people get overwhelmed and 592 00:30:54,720 --> 00:30:59,640 then I think 1/3 consequence of this whole social media culture, 593 00:30:59,720 --> 00:31:03,320 fitness culture is you start to just mistrust. 594 00:31:03,520 --> 00:31:06,680 You just don't trust anything. You know, back in the day, you 595 00:31:06,680 --> 00:31:09,560 go on Instagram and you want to see what your friends are doing, 596 00:31:09,560 --> 00:31:12,640 You want to laugh at a real and you're just getting bombarded 597 00:31:12,800 --> 00:31:14,640 with ads from these types of people. 598 00:31:14,640 --> 00:31:16,600 Everyone just selling something, selling something. 599 00:31:16,920 --> 00:31:20,160 You know, I started referring to social media once I jumped into 600 00:31:20,160 --> 00:31:22,640 this podcast as basically like the Yellow Pages. 601 00:31:22,680 --> 00:31:24,400 It's like the, it's like the freaking Yellow Pages. 602 00:31:24,400 --> 00:31:26,960 You open it up and it's just ad, ad, ad selling, selling, 603 00:31:26,960 --> 00:31:29,720 selling, ad, ad. And that was not the original 604 00:31:29,720 --> 00:31:32,280 intent of social media. And I realized this, this 605 00:31:32,280 --> 00:31:35,080 conversation is morphing into just a critique of social media. 606 00:31:35,560 --> 00:31:37,920 O here's where I land on all of this. 607 00:31:38,320 --> 00:31:43,920 As much as possible, I am going to try to give away fitness and 608 00:31:43,920 --> 00:31:48,000 nutrition information for free, because fitness can and should 609 00:31:48,320 --> 00:31:53,440 be free coaching itself, right? Real coaches who are going to 610 00:31:53,440 --> 00:31:57,040 invest time in you, we're going to give you individualized, 611 00:31:57,040 --> 00:32:00,960 personalized plans. There is so much value in that. 612 00:32:01,200 --> 00:32:05,360 But the information itself, the vast strength training 613 00:32:05,360 --> 00:32:09,800 protocols, that's nutritional protocols, you know how to run 614 00:32:09,800 --> 00:32:13,080 farther, how to improve your cardiovascular health, how to 615 00:32:13,080 --> 00:32:16,040 reduce inflammation, on and on and on. 616 00:32:16,040 --> 00:32:19,520 That information, folks, is out there and it's accessible to 617 00:32:19,520 --> 00:32:22,600 you. Go to trusted sources to get 618 00:32:22,600 --> 00:32:26,400 that information. And if, if you feel like you 619 00:32:26,400 --> 00:32:30,760 could benefit from coaching, do your homework, verify the 620 00:32:30,760 --> 00:32:33,720 credentials of these people, ask around, get some referrals. 621 00:32:33,720 --> 00:32:38,040 Don't just trust someone who looks good on Instagram and is 622 00:32:38,040 --> 00:32:41,200 playing the game because the statistics show you, like I said 623 00:32:41,200 --> 00:32:44,240 in the the intro to this feature, that they don't know 624 00:32:44,240 --> 00:32:46,560 what they're talking about and they're going to oversell you 625 00:32:46,960 --> 00:32:49,000 and overprice what they're giving you. 626 00:32:49,240 --> 00:32:51,520 Now again there are. I have to say there are. 627 00:32:51,520 --> 00:32:54,880 Really, really good folks out there in social media that 628 00:32:54,880 --> 00:32:57,840 technically would fall under the influencer umbrella. 629 00:32:57,840 --> 00:33:01,560 You've got people like Cameron Martin, AKA the The Martin 630 00:33:01,560 --> 00:33:04,720 Method, Busy dad out there just putting out all sorts of great 631 00:33:04,720 --> 00:33:07,720 content that I know for a fact invest into the clients that he 632 00:33:07,720 --> 00:33:09,920 finds. Ben Barker, the Ben Barker 633 00:33:09,920 --> 00:33:12,920 Fitness, another guy Christian dad just out there trying to 634 00:33:12,920 --> 00:33:17,200 motivate people not only to be fit, but to show up as spouses 635 00:33:17,200 --> 00:33:20,040 and parents and to get in the Bible and work out more. 636 00:33:20,560 --> 00:33:22,520 And then there's bigger platforms you have like, you 637 00:33:22,520 --> 00:33:24,960 know, Doctor Andy Galpin is one of my favorites. 638 00:33:24,960 --> 00:33:27,920 I mean, he's one of the best thinkers and minds in the 639 00:33:27,920 --> 00:33:30,840 fitness space and his podcast is amazing. 640 00:33:30,840 --> 00:33:32,800 He knows his stuff. He's someone that I go to. 641 00:33:32,800 --> 00:33:35,640 So there are good, credible people out there, but 642 00:33:35,640 --> 00:33:38,640 unfortunately they are in the minority folks. 643 00:33:38,640 --> 00:33:40,080 And then you think about like my show, right? 644 00:33:40,080 --> 00:33:42,840 Like is this a business? Yes, this is, this is a 645 00:33:42,840 --> 00:33:44,680 business. I, I mean, you've, if you're 646 00:33:44,680 --> 00:33:47,080 listening to this episode, you've heard sponsors here. 647 00:33:47,800 --> 00:33:50,280 But, but here's the the catch for me, right? 648 00:33:50,280 --> 00:33:53,080 Like my show is the product like this, this is it. 649 00:33:53,080 --> 00:33:56,240 I'm just giving you information. And as time goes on, you can go 650 00:33:56,240 --> 00:33:59,680 to my website, strongerwiki.com. I'm going to take a whole bunch 651 00:33:59,680 --> 00:34:02,080 of training splits, like three days a week, four days, five 652 00:34:02,080 --> 00:34:04,680 days, nutrition guys, alcohol reduction guys, and just give 653 00:34:04,680 --> 00:34:06,360 that shit away. Just give it to you. 654 00:34:06,360 --> 00:34:10,440 But the sponsors that I work with are are brands are people 655 00:34:10,440 --> 00:34:14,360 behind those brands with products that I actually use and 656 00:34:14,360 --> 00:34:15,920 benefit from. And I know I know that my name, 657 00:34:15,920 --> 00:34:17,880 right? Like so Rep fitness and purist, 658 00:34:17,880 --> 00:34:19,840 right? You got Connor and Sydney and 659 00:34:19,840 --> 00:34:23,800 the other folks and they're just awesome, awesome people that I 660 00:34:23,800 --> 00:34:26,800 get to know over time and I use their products like or health is 661 00:34:26,800 --> 00:34:29,400 another one you probably heard the ad already about or health 662 00:34:29,400 --> 00:34:31,800 with alcohol is naltrexone medication. 663 00:34:32,040 --> 00:34:34,400 You know, Neil and Jonathan, the founder from or health. 664 00:34:34,400 --> 00:34:36,800 I mean, I have personally relationships with these with 665 00:34:36,800 --> 00:34:39,040 these products and Ioffer them up to you and I'm partnering 666 00:34:39,040 --> 00:34:41,120 with them because then I can authentically said that they 667 00:34:41,120 --> 00:34:43,199 work and I do you have to use them? 668 00:34:43,199 --> 00:34:47,239 No, but if you are looking for a supplement or at home gym 669 00:34:47,239 --> 00:34:50,400 equipment or you know, something to help you with drinking, like 670 00:34:50,560 --> 00:34:52,880 please go ahead. But at the end of the day, I'm 671 00:34:52,880 --> 00:34:55,280 just putting content out there that hopefully betters your 672 00:34:55,280 --> 00:34:59,000 life, and I hope that it does. All right, let's be honest, 673 00:34:59,000 --> 00:35:01,280 you're probably. Not a professional athlete with 674 00:35:01,280 --> 00:35:03,920 a personal chef and unlimited recovery time. 675 00:35:04,160 --> 00:35:06,560 If you're like me, you're hitting the gym at 5:00 AM 676 00:35:06,560 --> 00:35:10,240 before work or squeezing in training between meetings, just 677 00:35:10,240 --> 00:35:12,600 trying to stay consistent while life keeps throwing you 678 00:35:12,600 --> 00:35:15,840 curveballs. That's exactly who Purest 679 00:35:15,840 --> 00:35:19,000 Nutrition was made for. Purist keeps it simple. 680 00:35:19,400 --> 00:35:22,960 NSF certified supplements with minimal clean ingredients that 681 00:35:22,960 --> 00:35:26,680 actually taste good, no artificial ingredients and no 682 00:35:26,680 --> 00:35:29,600 proprietary blends where you're guessing what you're taking. 683 00:35:29,920 --> 00:35:33,680 Just premium actives like Crea Pure, the purest creatine on the 684 00:35:33,680 --> 00:35:37,600 planet, whey isolate protein that is US sourced and easy on 685 00:35:37,600 --> 00:35:40,760 the stomach, and hydration that keeps you going without all the 686 00:35:40,760 --> 00:35:44,320 extra sugar or sodium. Whether you're a parent juggling 687 00:35:44,320 --> 00:35:47,080 kids and training or just someone who refuses to 688 00:35:47,080 --> 00:35:50,760 compromise on quality, Purest Nutrition fits your. 689 00:35:50,760 --> 00:35:53,240 Routine. Built for tomorrow, science 690 00:35:53,240 --> 00:35:57,200 backed, tested and trusted by athletes, and most importantly, 691 00:35:57,640 --> 00:36:00,960 effective. Visit purestnutrition.com to see 692 00:36:00,960 --> 00:36:03,040 the full lineup of quality supplements. 693 00:36:03,280 --> 00:36:07,680 That's Purest nutrition.com because your nutrition should 694 00:36:07,680 --> 00:36:09,320 work as hard. As you do. 695 00:36:09,760 --> 00:36:13,760 But my point in saying all that is, and this is just a PSA to 696 00:36:13,760 --> 00:36:17,440 anybody listening, if you are going to engage and actually 697 00:36:17,440 --> 00:36:21,040 take advice from these people, don't take my word for it. 698 00:36:21,080 --> 00:36:24,440 Take this research for it. Verify their credentials of the 699 00:36:24,440 --> 00:36:28,160 person that you're following. And please proceed with caution 700 00:36:28,160 --> 00:36:31,040 because it matters so much where you get your information. 701 00:36:31,040 --> 00:36:32,840 And if you're going to get your information, get it from a 702 00:36:32,840 --> 00:36:34,720 credible source. And please don't overpay for it. 703 00:36:34,720 --> 00:36:37,320 Come to a show like mine or someone else who's just giving 704 00:36:37,320 --> 00:36:43,960 it away for free. All right, folks, that's it for 705 00:36:44,160 --> 00:36:46,600 our little expose. I think that's what they call 706 00:36:46,640 --> 00:36:50,040 it. Little feature on the state of 707 00:36:50,040 --> 00:36:51,720 online fitness influencer culture. 708 00:36:51,720 --> 00:36:54,320 Now we have a 2 new segments here to wrap up the show. 709 00:36:54,320 --> 00:36:55,360 We're going to do it every single week. 710 00:36:55,360 --> 00:36:58,160 This one is called Apocalypse Now. 711 00:36:58,160 --> 00:37:00,480 For anyone that read Sports Illustrated back in the day, 712 00:37:00,480 --> 00:37:02,920 they used to have this amazing feature in every single 713 00:37:03,600 --> 00:37:06,920 magazine, what would be called episode, issue, whatever it's 714 00:37:06,920 --> 00:37:09,040 called this week's sign that the apocalypse is upon us. 715 00:37:09,040 --> 00:37:11,800 But essentially, man, there's so many things happened out there 716 00:37:11,800 --> 00:37:15,040 in the world that are just frustrating or just indicative 717 00:37:15,040 --> 00:37:19,840 of a, a, a rot in our culture. And this is one of them. 718 00:37:19,840 --> 00:37:22,200 And then we're going to move towards more of like the good 719 00:37:22,200 --> 00:37:24,160 stuff. But here's this week's 720 00:37:24,160 --> 00:37:29,080 Apocalypse Now segment. If you don't know, now you know, 721 00:37:29,080 --> 00:37:33,520 the US was just about to put timely, timely story here, was 722 00:37:33,520 --> 00:37:36,640 just about to put a Wellness influencer in charge of 723 00:37:36,640 --> 00:37:40,800 America's public health. Her name was or is Doctor. 724 00:37:40,800 --> 00:37:45,560 Casey means she was the latest nominee for US surgeon general, 725 00:37:45,920 --> 00:37:50,200 the role that is colloquially. Known as America's Doctor and 726 00:37:50,200 --> 00:37:53,520 she would replace the previous nominee, Dr. Janet Nushawat, who 727 00:37:53,520 --> 00:37:55,760 was withdrawn after the merch she had misrepresented her 728 00:37:55,760 --> 00:37:58,080 medical credentials. Now here's why. 729 00:37:58,320 --> 00:38:01,520 This is the Apocalypse Now of the Week's KC Means resume. 730 00:38:01,640 --> 00:38:03,680 She graduated from Stanford Medical School. 731 00:38:03,800 --> 00:38:05,240 Impressive. She started a. 732 00:38:05,240 --> 00:38:08,080 Residency in head and neck surgery also impressive. 733 00:38:08,720 --> 00:38:11,400 And then she dropped. Out she never completed her 734 00:38:11,400 --> 00:38:14,280 residency. She does not have an active 735 00:38:14,280 --> 00:38:18,280 medical license in any state. What she does have is a Wellness 736 00:38:18,280 --> 00:38:20,120 empire. She Co founded a company called 737 00:38:20,120 --> 00:38:22,760 Levels. A continuous glucose monitor 738 00:38:22,760 --> 00:38:25,520 subscription service. For people with diabetes, she 739 00:38:25,520 --> 00:38:28,320 wrote a best selling book, of course she did, called Quote 740 00:38:28,320 --> 00:38:30,840 Good Energy. She has hundreds of thousands of 741 00:38:30,840 --> 00:38:33,160 followers on Instagram. Of course she does. 742 00:38:33,360 --> 00:38:35,120 She sells supplements. Why not? 743 00:38:35,320 --> 00:38:37,640 She makes podcast appearances. Who doesn't? 744 00:38:37,800 --> 00:38:41,240 And of course, she is a Wellness influencer. 745 00:38:41,520 --> 00:38:43,680 And here's why this is a problem. 746 00:38:43,680 --> 00:38:47,280 The surgeon general overseas, the US Public Health Servant 747 00:38:47,280 --> 00:38:50,840 Commission Corp. That's 6000 active duty officers 748 00:38:50,840 --> 00:38:54,320 responding to disease outbreaks, natural disasters and public 749 00:38:54,320 --> 00:38:57,640 health emergencies. This role is important and 750 00:38:57,640 --> 00:39:00,080 requires a candidate to be a Vice Admiral. 751 00:39:00,200 --> 00:39:03,080 The job is to advise the president and Congress on the 752 00:39:03,080 --> 00:39:06,440 health of the nation. Does this sound like something 753 00:39:06,440 --> 00:39:11,000 that is appropriate for a content creator, someone without 754 00:39:11,200 --> 00:39:15,080 an active medical license, who is not practicing medicine, who 755 00:39:15,080 --> 00:39:19,040 does play into the whole social media influencer game? 756 00:39:19,040 --> 00:39:20,880 No, it does not. And look, I'm not saying Casey 757 00:39:20,880 --> 00:39:24,040 Mains is a bad person. I'm not saying she doesn't care 758 00:39:24,240 --> 00:39:26,160 about health. I'm sure she does. 759 00:39:26,160 --> 00:39:30,080 But there is a massive, massive fundamental difference between 760 00:39:30,080 --> 00:39:33,360 selling supplements to your Instagram followers and leading 761 00:39:33,360 --> 00:39:38,640 the public health response for 340 million Americans. 762 00:39:38,840 --> 00:39:42,520 Look, doctor means she probably could have been an amazing 763 00:39:42,520 --> 00:39:45,480 physician somewhere based on how she started, but where does she 764 00:39:45,480 --> 00:39:47,840 land? She pivoted and she leaned into 765 00:39:47,840 --> 00:39:50,960 the social media shit. If this job requires an 766 00:39:50,960 --> 00:39:52,960 important person with great credentials and a great 767 00:39:52,960 --> 00:39:54,720 background with great experience, let's hire someone 768 00:39:54,720 --> 00:39:57,960 who has just that. Because 340 million American 769 00:39:57,960 --> 00:40:00,440 lives are important. Listen folks, let's talk about 770 00:40:00,440 --> 00:40:02,800 alcohol. Are you drinking too much? 771 00:40:03,120 --> 00:40:05,640 And if you are, you know you are. 772 00:40:05,640 --> 00:40:08,400 Statistically speaking, it's very likely one in 10. 773 00:40:08,720 --> 00:40:10,280 Americans are. Currently. 774 00:40:10,280 --> 00:40:13,560 Dealing with alcohol use disorder and if you're one of 775 00:40:13,560 --> 00:40:17,640 them like I was, you want to drink less or not at all, I've 776 00:40:17,640 --> 00:40:20,880 got a solution for you. There is a safe FDA approved 777 00:40:20,880 --> 00:40:24,640 medication called Naltrexone and it is changing lives all over 778 00:40:24,640 --> 00:40:28,360 the world and I was one of them. You can take this medication 779 00:40:28,360 --> 00:40:32,280 once daily or even before you drink and it works by actually 780 00:40:32,280 --> 00:40:37,080 blocking the reward signal that leads you to binge drinking. 781 00:40:37,280 --> 00:40:38,600 No more white knuckling, no more. 782 00:40:38,680 --> 00:40:41,960 Or willpower this is a solution and it is incredible and my 783 00:40:41,960 --> 00:40:45,480 partner or health that's OAR health makes it incredibly. 784 00:40:45,480 --> 00:40:47,520 Easy to get started on. Nope, Trexone. 785 00:40:47,520 --> 00:40:49,920 You take a quick online assessment, totally private and 786 00:40:49,920 --> 00:40:53,440 a licensed medical provider reviews your case and if it's 787 00:40:53,440 --> 00:40:55,800 right for you if you get a prescription delivered 788 00:40:55,800 --> 00:40:59,720 discreetly right to your door. They also offer coaching and 789 00:40:59,720 --> 00:41:02,680 online support catered to you and your goals. 790 00:41:02,680 --> 00:41:05,920 So if you want to take back control of your drinking, click 791 00:41:05,920 --> 00:41:07,520 the link in this episode description. 792 00:41:07,520 --> 00:41:11,480 Or. Go to orehealth.com that's oar 793 00:41:11,560 --> 00:41:14,600 health.com to get started. You got this. 794 00:41:16,680 --> 00:41:20,080 All right, so that's the apocalypse now. 795 00:41:20,080 --> 00:41:23,320 Let's try to land this plane and wrap this episode with what I'm 796 00:41:23,320 --> 00:41:26,440 calling the good stuff. Something from the world, 797 00:41:26,680 --> 00:41:30,680 particularly online, that gives us hope, hope and humanity. 798 00:41:30,760 --> 00:41:34,080 Hope in the future of our country in general. 799 00:41:34,080 --> 00:41:37,080 And this one is amazing and it comes from social media. 800 00:41:37,080 --> 00:41:40,000 Look, I just bash the shit out of social media for whatever 1/2 801 00:41:40,000 --> 00:41:43,160 hour, but look like there's some good stuff on there, there's 802 00:41:43,160 --> 00:41:45,320 some inspirational stuff, there's some humour if you want 803 00:41:45,320 --> 00:41:48,520 to laugh. And a lot of times children are 804 00:41:48,520 --> 00:41:52,080 what brings or who brings that joy to us. 805 00:41:52,280 --> 00:41:55,280 And that is exactly what I plucked out from the social 806 00:41:55,280 --> 00:41:58,080 media world this week. This one comes from the elitist. 807 00:41:58,080 --> 00:42:00,640 I hope I'm saying that right? Elitist bakery. 808 00:42:00,640 --> 00:42:03,360 Look, this is a guy who seemed he's a Baker. 809 00:42:03,360 --> 00:42:07,160 He seems to be really hard working and sweet and sincere 810 00:42:07,160 --> 00:42:10,200 and humble and he just loves putting out content teaching 811 00:42:10,200 --> 00:42:13,320 people how to bake. And I don't know who came up 812 00:42:13,320 --> 00:42:15,320 with this idea. I didn't do enough research on 813 00:42:15,320 --> 00:42:19,480 it, but somehow he involved his kids to do the voice over 814 00:42:19,680 --> 00:42:23,760 narration of him baking. And I'm you can hear my voice if 815 00:42:23,760 --> 00:42:27,240 you're listening by these kids trying to explain what their dad 816 00:42:27,240 --> 00:42:30,800 is doing as he's baking. Pay attention particularly, not 817 00:42:30,800 --> 00:42:33,560 only is kids hilarious, but pay attention that I'm trying to say 818 00:42:33,560 --> 00:42:35,400 the word pistachio because it cracks me up. 819 00:42:36,280 --> 00:42:41,680 The day of the life of our daddy, married by his kids. 820 00:42:42,080 --> 00:42:46,680 Frankly, it's very nice and I love his pigment and he make the 821 00:42:46,680 --> 00:42:49,880 cream. I use like 3 different teams. 822 00:42:49,880 --> 00:42:54,120 My favorite is the pistachio. It's pistachio. 823 00:42:54,120 --> 00:42:56,240 That's what I said. My favorite cream is the 824 00:42:56,320 --> 00:42:58,640 chocolate. Everyone else loves your 825 00:43:00,640 --> 00:43:04,240 pistachio. This pistachio is where we go 826 00:43:04,600 --> 00:43:08,680 but the chocolate dinner and make the croissants in the queen 827 00:43:08,680 --> 00:43:12,840 that he's a 2 PPS and I really love his croissants and do 828 00:43:12,840 --> 00:43:15,800 everything he does. Now he's putting on the 829 00:43:15,800 --> 00:43:18,680 declaration. All right, folks, I hope that 830 00:43:18,680 --> 00:43:20,800 landed with you as a landed me, especially if you were watching 831 00:43:20,800 --> 00:43:23,840 you can actually see it. But like I said, there are some 832 00:43:23,840 --> 00:43:25,720 good things that happen on social media. 833 00:43:25,720 --> 00:43:29,720 Unfortunately, probably 1% of the stuff is actually good for 834 00:43:29,720 --> 00:43:33,840 us. All right folks, let's wrap up 835 00:43:33,880 --> 00:43:37,080 this episode. So here's my top three takeaways 836 00:43:37,320 --> 00:43:40,280 from today. So number 14 in 10 American 837 00:43:40,280 --> 00:43:43,560 adults get health information from influencers and 16% of 838 00:43:43,560 --> 00:43:46,440 those influencers have 0 credentials and don't know what 839 00:43:46,440 --> 00:43:49,600 the hell they're talking about. Ask questions, verify 840 00:43:49,600 --> 00:43:53,640 credentials, and do not trust ABS over expertise #2 fitness 841 00:43:53,640 --> 00:43:56,240 information can and should be free. 842 00:43:56,320 --> 00:43:59,760 Coaching does have value if you need it, but the fundamentals, 843 00:43:59,760 --> 00:44:02,360 the science, the evidence, the advice that should be accessible 844 00:44:02,640 --> 00:44:05,080 to everyone whether you get it from Stronger, leaky.com or 845 00:44:05,080 --> 00:44:07,240 anyone else. Please don't overpay for 846 00:44:07,240 --> 00:44:10,960 information that should be free and #3 there is still good in 847 00:44:10,960 --> 00:44:14,120 this world. There's some good in this world, 848 00:44:14,120 --> 00:44:19,400 Mr. and it's worth fighting for. There are good people doing good 849 00:44:19,400 --> 00:44:21,240 things. So don't get jaded and don't get 850 00:44:21,240 --> 00:44:22,560 cynical. And if you find yourself 851 00:44:22,560 --> 00:44:24,320 feeling. Either of those two things pop 852 00:44:24,320 --> 00:44:27,000 off social media, do a reset, do a cleanse, whatever. 853 00:44:27,160 --> 00:44:29,440 Buy yourself a brick, something that restricts access to your 854 00:44:29,440 --> 00:44:31,880 phone and take a break because if you live too much in that 855 00:44:31,880 --> 00:44:36,120 place, you are going to change and it won't happen in a good 856 00:44:36,480 --> 00:44:39,360 way one more time. I always like to ask in the 857 00:44:39,360 --> 00:44:41,280 front and the end. If you haven't yet followed the 858 00:44:41,280 --> 00:44:43,440 show, we would love it if you would give us a follow wherever 859 00:44:43,440 --> 00:44:45,800 you find this podcast. Or, of course, share it with a 860 00:44:45,800 --> 00:44:49,000 friend or family member so they can grow stronger Weekly. 861 00:44:49,000 --> 00:44:51,600 If you'd like to leave a comment anywhere, we love to hear from 862 00:44:51,600 --> 00:44:53,320 our fans. You can shoot us an e-mail at 863 00:44:53,320 --> 00:44:57,040 contact@strongerweekly.com. Again, that's contact Stronger 864 00:44:57,040 --> 00:45:03,280 weekly.com to leave you with a encouraging quote for the week. 865 00:45:03,280 --> 00:45:07,040 Here's one from Marcus Aurelius, Roman emperor and Stoic 866 00:45:07,040 --> 00:45:11,800 philosopher who said quote, you have power over your mind, not 867 00:45:11,800 --> 00:45:15,920 outside events. Realize this and you will find 868 00:45:15,920 --> 00:45:17,800 strength. Look guys, you cannot control 869 00:45:17,800 --> 00:45:19,560 the algorithm rhythm. You cannot control the 870 00:45:19,560 --> 00:45:22,520 influencer economy. You cannot control who gets a 871 00:45:22,520 --> 00:45:24,640 platform. But what you can't control is 872 00:45:24,640 --> 00:45:26,600 what you consume. And that means what you eat and 873 00:45:26,600 --> 00:45:27,760 what you watch with your eyes and. 874 00:45:27,760 --> 00:45:30,320 Where you get your information, who you can trust, and what 875 00:45:30,320 --> 00:45:34,560 actions you do take. So choose wisely. 876 00:45:34,560 --> 00:45:37,080 Thank you so much for joining the show this week. 877 00:45:37,080 --> 00:45:39,280 Be strong. This week and we will see you 878 00:45:39,680 --> 00:45:40,200 next time.