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Hi, I'm Justin Crosby, and 
welcome to another episode of 

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Telecast. 
My guest this week is an old 

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friend of mine, and he's just 
straight in from LA. 

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He's Peter White, executive 
editor and Deadline. 

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How are you doing, Pete? 
Hello mate. 

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I'm good, I'm good. 
I was just thinking this. 

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We're really sort of going back 
a while because when you first 

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launched this, when it was in 
just audio form, we were doing 

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this over Zoom in the end of 
2020. 

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That's it. 
And we would do sort of 15 

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minutes in from LA just after 
I'd moved there. 

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And you just started this, so 
it's nice to. 

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You've upgraded to sofas. 
You're looking like Alex Cooper 

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herself. 
Yeah. 

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Thanks for that. 
Yeah, yeah. 

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And what I'm really looking 
forward to catching up. 

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I mean, we're going to go for a 
beer afterwards. 

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So we're, we're but, but this is
our first proper chat that we've

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had for ages. 
And thanks for coming on in and,

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and, and having a chat. 
And you're right, I think you 

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know you're going because you 
went to LA just before pandemic,

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just you were on the was it like
you were the last flight out of 

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London before lockdown happened 
right to LA? 

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March 17th, 2020, We were the 
last flight out of London 

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Heathrow, the day before the OR 
the day of the Trump travel ban.

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And yeah, stayed there ever 
since. 

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Well, we've got loads to talk 
about, all that change in the 

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last five years, which is, you 
know, the, the TV industry's 

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some bits of recognisable, some 
bits not. 

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So you know, huge changes are 
happening. 

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So I'm going to start with this 
question, Is Hollywood burning 

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down right now? 
Well, I hope not. 

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I haven't been there for 24 
hours. 

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And it does have a tendency to 
burn. 

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But no, I don't think it is. 
I think there's some, there's 

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some challenges, don't get me 
wrong. 

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And, and there's some things 
going on that aren't necessarily

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making it particularly fruitful 
for the people who live and work

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there. 
But Hollywood's always been 

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cyclical and, and people will 
figure this stuff out. 

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I mean, it depends what you mean
by Hollywood as well. 

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There's a fit, you know, literal
place. 

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One of the challenges at the 
moment is, is production in 

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Hollywood or in or around 
California. 

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And then there's Hollywood, the 
sort of greater being of, of the

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studios of which here since we 
last spoke, there's been some 

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new owners and and so forth. 
There's still a lot of 

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consolidation that going on. 
But no, it's, it's, it's still a

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pretty exciting place to to live
and work. 

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Yeah, but but there's no getting
away from the old industry is 

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you're right saying it's 
cyclical, but this feels more 

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fundamental. 
I think, you know, the changes 

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that we've seen over the, you 
know, since the pandemic, you 

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know, and in some cases, you 
know, accelerated by the 

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pandemic as well. 
We've seen obviously streaming 

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come through and now we're 
seeing YouTube as being TV and, 

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you know, the, the, the whole, 
you know, the whole structure, 

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you know, Cape cable cutting the
whole structure of the, of the 

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USTV industry is changing, 
right? 

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And, and you know, there's 
always going to be people that 

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is going to profit from that. 
There's always going to be 

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people that, you know, 
unfortunately may say that the 

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time's over in TV. 
But I mean, overall, do you 

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sense excitement in LA, in the 
LA industry, in TV or you know, 

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or is there a certain amount of 
fear? 

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Oh, I think there's there's 
always fear, but I think you're 

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right. 
I think there's two types of 

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people who in the industry, 
there's the people that that 

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everyone sees the change coming.
It's those who can adapt and 

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figure it out and figure out the
new world and those who are 

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still holding on to their, you 
know, three-part Animal Planet 

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commissions. 
I think that world is, is 

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definitely dying, if not dead, 
but I think a lot of the people 

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who are seeing, as you said, 
we're living in Youtubes world 

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now. 
We're living in this world where

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social media is, is so 
important. 

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I think there's a lot of people 
from the old world that have 

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just adapted to that and are 
doing exciting new things. 

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The the thing about Hollywood is
over the last few years, it's 

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sort of been run by dinosaurs 
and it's been run by very old 

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people, often old white men. 
And Hollywood is a young 

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person's game. 
There's some really exciting 

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things going on. 
I mean, just I don't cover the 

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movie business per SE, but you 
see what happens with Backrooms.

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This new a 24 film. 
The guy was 18 when he directed 

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it and it's now on par to be a 
24's biggest movie ever. 

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So you sort of need to find the 
youth and and yeah, he came out 

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of YouTube, He came out of 4 
Chan. 

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And I think as long as the 
industry make sure to find those

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types of people, they could 
still release theatrical movies.

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They can still make television 
in a sort of quote UN quote 

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traditional form. 
But yeah, maybe, maybe there's 

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maybe some of the people who are
worried are the people who are 

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worried that that's things have 
passed them by. 

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Yeah, yeah. 
Well, I think that has been, I 

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think the leaders of a lot of 
these corporations have seen the

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change coming, but maybe it was 
inconvenient for them to make 

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potentially the change that they
might have needed for the good 

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of the company rather than 
perhaps the good of their own 

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pension pot. 
Or, you know, it seems like 

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there's very few people in the 
UK and also in the US that have,

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you know, they, they would have 
known that, you know, that the 

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changes were going to happen and
the speed that it was happening,

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but they didn't seem to be able 
to react. 

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In television, and I sort of 
understand why, you're 

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absolutely right. 
You look at the what we used to 

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think of as the cable world, 
which was responsible for the, 

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the vast, you know, this huge 
volume of, of original orders, 

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original series, which allowed 
producers to, to make hand, you 

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know, a lot of money. 
And yeah, if you're still 

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relying on that world, yeah, it 
things are over, you know, if, 

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as I said, if not dead already. 
But the problem is those 

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businesses still throw off a lot
of money and they still throw 

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off a lot of cash. 
So I do understand why it's hard

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for those companies to say, you 
know what, that's not our 

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business anymore. 
And we're just going to go 

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digital first. 
We're just going to go social 

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first. 
So I sort of see it's, it's a 

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it's an oil tanker, right? 
It just take it, it is very slow

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to turn. 
I think it's easier for some of 

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the newer companies to be able 
to do that because they're they 

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have less baggage basically. 
And, and that's why you get some

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of the, you know, there's always
a hot new company every few 

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years. 
But, but when you look at the 

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studio system, yeah, you know, 
Warner Brothers Discovery and 

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Paramount emerging or David 
Ellison's buying Warner 

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Brothers. 
But a lot of that money still 

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comes from some of those cable 
networks that we hardly ever 

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talk about now, you know, the 
HGTVS of the world, you know, 

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the Science Channel and and 
Discovery Channel and, and some 

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of those things. 
So I get why it it, it can seem 

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scary to those people. 
But I also know that they really

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do need to, you know, a lot of 
the traditional production 

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companies are starting to to 
make YouTube first TV shows or 

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quote UN quote, TV shows. 
So it depends the scale if you 

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are, but yeah, yeah. 
So who's who's thriving right 

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now in in LA, in the in the TV 
business? 

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I think the people who have 
figured out how to bring 

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production costs down, that is 
the number one thing you hear 

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across the board, whether that's
from the movie business, from 

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the linear TV business, the 
streaming business. 

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The problem isn't. 
And some of these traditional 

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companies, it costs a lot of 
money to produce these shows 

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because this is the way they've 
always done it. 

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If you can find a slightly 
smarter way to do that now, you 

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know, a few years ago that was 
taking your show and making it 

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in Ireland because it was 
cheaper there or making your 

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sitcom in Wales, even though 
it's for AUS broadcaster. 

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But even that's probably going 
to come down now because the 

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costs are so high and the 
viewership is so fragmented that

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if you aren't able to to make a 
show cheaper than you used to 

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be, yeah, you're you're dead. 
You see what these kids can now 

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make on online and, and they're 
they're absolutely wiping the 

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floor with the with the old 
people. 

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Yeah. 
So you met, you mentioned 

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Paramount and the deal for 
Warners, which is I think it's 

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just has it been rubber stamped 
in, in the, in the US? 

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No, it hasn't. 
It's not. 

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It's not complete. 
I mean, it's going to happen any

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day now, really. 
We don't quite have a timeline. 

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But yeah, he's just sort of got 
to tick all of the boxes before 

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he's got the the full keys to 
the Kingdom. 

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Yeah, yeah. 
Well, I saw a piece the other 

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day which was talking about EU 
and there's a whole load of 

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regulation, the EU that, you 
know, they're going to 

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investigate it as well. 
So it feels like it's going to 

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rumble on for another year or 
two. 

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It'll rumble on. 
By the time it all finishes, 

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it'll probably be you know, 
someone else will try and buy 

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it. 
It tends to be, but no, it's, 

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it's funny you, you mentioned 
Europe and they're all of these 

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things. 
I think David Ellison doesn't 

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really care about the rest of 
the world. 

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I, I think, you know, there's 
probably a few bits of business 

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elsewhere that, you know, makes 
a bit of money for him. 

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That'll be nice. 
But he's focused on making, 

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making 30 movies a year. 
He's not focused on what's 

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what's happening in on the 
continent. 

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Yeah. 
So what? 

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What looking at that merger and 
what's going to come out at the 

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back end of that? 
What new company is going to 

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come out of back back of that? 
I mean, number one thing is, is 

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it's there's got to be huge 
number of redundancies. 

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I would imagine, you know, it 
seems to, you know, if there's 

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no merger that happens without, 
you know, 20% at least of staff 

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going. 
But, and you have to remember, 

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he, he only just bought 
Paramount and he's only still 

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going through some of the 
layoffs for, for Paramount. 

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And he's got to find 6 billion 
in savings for, for the new 

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business. 
Now he says he's going to do 

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that without making layoffs. 
I think you and I have been 

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around long enough to know 
that's not going to happen. 

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There will be, you know, and 
there of course, there, there, 

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there should be because there 
are going to be a lot of people 

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who are doing the same jobs at 
those two businesses. 

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But yeah, there'll be layoffs. 
It'll be depressing for a little

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while until until the ship can 
steady. 

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Yeah, Yeah. 
So one of the now you're 

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executive editor now, does that 
mean that you still do the late 

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night shows beat or is it, have 
you given that to somebody else 

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now? 
No, I I haven't. 

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Yes, A pretty silly title 
really. 

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As Americans that want to do, 
what do I cover? 

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I mean, I cover all of 
television. 

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My boss, Nellie Andreva knows 
the scripted TV business better 

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than anyone else. 
So I realised there was no real 

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point in trying to trying to 
compete with her for the scoops 

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on that side of things. 
So I sort of, yeah, I lent into 

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late night, which is having a 
really strange time and, and I 

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want to come back to that in a 
second, do a lot of unscripted 

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cover a lot of the reality TV 
business and the reality TV 

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business. 
In fact, we just launched an 

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event in LA about a month ago 
called the Deadline Reality TV 

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Summit. 
And yes, it doesn't get quite 

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the attention that the scripted 
world does. 

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But when you think about some of
the unscripted shows, the voice 

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is the thing that's, you know, 
often propping NBC up. 

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Love is Blind is one of 
Netflix's biggest shows. 

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Mr. Beast's Beast Games is 
Amazon's, you know, biggest. 

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They say it's a big unscripted 
show. 

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So it's probably just as big as 
some of their, you know, white 

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men with gun shows. 
So these are unscripted titles 

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that really prop up a lot of 
these places. 

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And I think unscripted is going 
to have a a real place when it 

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comes to YouTube. 
I just came from the upfronts in

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New York and and YouTube does 
their annual brand cast. 

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And it looked like an old school
TV presentation and there was 

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one or two scripted things. 
But you know what it was? 

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It looked a lot like cable of of
the olden days. 

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It was it was unscripted 
formats. 

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It was documentary series. 
They were cheaper to make and 

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they were being, you know, 25 
year olds rather than 45 year 

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olds. 
But I think unscripted is where 

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the initial rush in that YouTube
world in, in that, you know, 

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whatever we're going to call 
that is is going to come from 

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and, and whether a format or two
can pop out of that is what I 

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think people are going to be 
looking for. 

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Well, well, yeah, definitely. 
Let's come to on to talk about 

239
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like that in a second. 
But but yeah, it was really 

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interesting to see you launch 
that unscripted event and, you 

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know, it's got, I love to see, 
you know, companies launching 

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new events because I know what 
goes into that. 

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And but I thought that was a 
really interesting move because 

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obviously we've seen real screen
and and nappy, you know, sadly 

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fold, but you know, which felt 
like, you know, a bit of a 

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bellwether for for the factual 
space in particular. 

247
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But So what was the thinking 
behind that? 

248
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Well, I've been. 
Pitching this event for 18 

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months it's funny, we announced 
our event the day that real 

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screen announced that they were 
no longer which I think a few 

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people sort of saw the 
correlation, but in fact I, I 

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just well, first. 
That was purely by chance. 

253
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It was purely it. 
Genuinely was a coincidence, but

254
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I think we'd seen where things 
were going and honestly, I hate 

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Miami with a passion and real 
screen's been in Miami for the 

256
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last few years. 
So I figured if I can create an 

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event where I don't have to go 
to a city of crypto, then then 

258
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I'd be happy. 
But the other thing that or or 

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one of my main reasons for doing
it was they used to be the case.

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The unscripted business was was 
East Coast and West Coast. 

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It was kind of 5050 when I 
started writing about TV and I 

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would hazard a guess that it's 
probably now 80 to 90% on the 

263
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West Coast. 
A lot of those production 

264
00:13:26,320 --> 00:13:29,160
companies are based and everyone
was sort of saying, well, why 

265
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are we flying all the way to 
Miami or New Orleans or all 

266
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these other places? 
Why don't we do something in LA?

267
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We've got better access to 
talent. 

268
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We can get all of the top execs.
We, you know, one of the, the 

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top things that we had at at the
reality summit was we had the 

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buyers, we had the unscripted 
buyers for all of the major 

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platforms and, and broadcasters.
So we had the Jeff Gaspin from 

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Netflix, Jen Levy who just got 
the job at Amazon, and we had 

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Fox and NBC and CBS and, and ABC
and, and those six people were 

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on a panel together for the 
first time. 

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And it's really interesting to 
get those decision makers 

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together. 
And I sort of figured we could 

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do that if we do it in LA and we
had access to talent. 

278
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As I said, we had Andy Cohen, 
who ironically is an East Coast 

279
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talent but happened to be in LA 
and I knew that the people who 

280
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are going to come to that event 
are based in LA. 

281
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They don't need to spend too 
much time. 

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It was, it was a one day event. 
In fact, we're doing a spin off 

283
00:14:22,680 --> 00:14:26,200
in London next week as part of 
South by Southwest, which is 

284
00:14:26,240 --> 00:14:29,480
owned by PMC, which is the 
company that owns Deadlines. 

285
00:14:29,480 --> 00:14:32,080
So we're sort of seeing it as 
this brand that we can do in the

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00:14:32,080 --> 00:14:34,040
UK, we can do bigger in the 
States. 

287
00:14:34,040 --> 00:14:37,080
And the plan for us is to 
basically the first one we did 

288
00:14:37,080 --> 00:14:39,040
was a bit of a pilot. 
We want to see if it works. 

289
00:14:39,280 --> 00:14:42,360
Can we blow this out? 
Can we make it a bit bigger and,

290
00:14:42,360 --> 00:14:46,120
you know, just better than 
anything, just in events the 

291
00:14:46,120 --> 00:14:49,040
future because, you know, 
digital journalism doesn't 

292
00:14:49,040 --> 00:14:50,720
necessarily make as much money 
as it used. 

293
00:14:50,720 --> 00:14:55,600
To no, no, even with a, with a 
circulation of what 22 million 

294
00:14:55,600 --> 00:14:58,440
or something I think deadline. 
There's a couple of people that 

295
00:14:58,440 --> 00:14:59,640
read us, yeah. 
Yeah, yeah. 

296
00:15:01,440 --> 00:15:03,320
So, yeah, let's. 
So let's go back to late night 

297
00:15:03,320 --> 00:15:07,440
then, and because there's been a
huge amount of flux and, you 

298
00:15:07,440 --> 00:15:11,160
know, it seems like Donald Trump
has had a hand to play in the 

299
00:15:11,160 --> 00:15:14,280
change of the late night 
landscape. 

300
00:15:14,320 --> 00:15:17,600
He would like to to think he has
and, and obviously the Late Show

301
00:15:17,600 --> 00:15:20,760
with Stephen Colbert ended last 
week and I was covering that 

302
00:15:20,760 --> 00:15:24,520
last show and, and you know, 
he'd been calling for Colbert's 

303
00:15:24,520 --> 00:15:26,360
cancellation. 
He's been calling for Jimmy 

304
00:15:26,360 --> 00:15:30,120
Kimmel's cancellation. 
And you know, Seth Meyers didn't

305
00:15:30,120 --> 00:15:34,200
quite touched Jimmy Fallon as 
much or, or The Daily Show, but 

306
00:15:34,200 --> 00:15:36,360
Daily shows cable. 
So maybe he just watches 

307
00:15:36,360 --> 00:15:39,800
broadcast TV. 
It was there was an interesting 

308
00:15:39,800 --> 00:15:42,320
statement that CBS put out 
yesterday because if you 

309
00:15:42,320 --> 00:15:46,080
remember the timing of of the 
Colbert cancellation, it was 

310
00:15:46,080 --> 00:15:49,360
last summer. 
So they gave him quite a long 

311
00:15:49,680 --> 00:15:52,800
amount of time to to run into 
his last, last shows. 

312
00:15:53,720 --> 00:15:57,280
It had come days after Stephen 
Colbert had said on his show 

313
00:15:57,520 --> 00:16:00,680
that Paramount had paid a big 
fat bribe to the Trump 

314
00:16:00,680 --> 00:16:03,280
administration. 
It was in relation to an 

315
00:16:03,280 --> 00:16:06,320
interview on 60 Minutes or the 
editing of an interview on 60 

316
00:16:06,320 --> 00:16:09,120
Minutes. 
And so, you know, the conspiracy

317
00:16:09,120 --> 00:16:11,200
theories were like, that's why 
they've cancelled the show. 

318
00:16:11,200 --> 00:16:15,120
The David Ellison's come in. 
They they want to make good with

319
00:16:15,120 --> 00:16:17,040
the Trump administration. 
They want to make good with 

320
00:16:17,040 --> 00:16:19,800
Donald Trump himself. 
So if we cancel Colbert, that'll

321
00:16:19,800 --> 00:16:23,400
go some way to do it. 
I think two things can be true 

322
00:16:23,400 --> 00:16:25,120
at once. 
I think that probably had some 

323
00:16:25,120 --> 00:16:27,200
influence, even though CBS has 
said it's not. 

324
00:16:27,200 --> 00:16:29,960
But the other thing is it was 
clear that late night and 

325
00:16:29,960 --> 00:16:32,800
particularly on CBS, was costing
a lot of money. 

326
00:16:33,000 --> 00:16:36,600
In fact, CBS actually put out a 
statement yesterday that said 

327
00:16:36,600 --> 00:16:39,760
they were losing $40 million a 
year to make that show. 

328
00:16:40,160 --> 00:16:43,720
And that's a lot of money. 
And I don't necessarily think a 

329
00:16:43,760 --> 00:16:47,400
late night show has to cost 
quite as much as maybe they were

330
00:16:47,760 --> 00:16:50,680
were spending on it. 
But they basically decided to 

331
00:16:50,680 --> 00:16:54,040
get rid of late night because 
what was in its place now is a 

332
00:16:54,040 --> 00:16:57,760
show with Byron Allen. 
But it's an, it's an ad buy. 

333
00:16:57,760 --> 00:17:01,560
He pays, he pays for the, he's a
time buy, he pays for the slot. 

334
00:17:01,720 --> 00:17:04,240
He sells his own advertising and
can put whatever he wants on 

335
00:17:04,240 --> 00:17:06,280
there. 
And they made the point that 

336
00:17:06,280 --> 00:17:10,040
he's paying $15 million. 
So there's a $55 million swing 

337
00:17:10,280 --> 00:17:13,680
from losing $40 million a year 
to to making 15,000,000. 

338
00:17:14,040 --> 00:17:15,680
And it was a it was better for 
them. 

339
00:17:15,680 --> 00:17:17,200
So I think two things could be 
true at once. 

340
00:17:17,200 --> 00:17:19,640
I think there was some political
pressure, but it's clear that at

341
00:17:19,640 --> 00:17:21,720
late night, you know, it just 
isn't what it was. 

342
00:17:21,720 --> 00:17:24,440
People are fewer people are 
staying up to watch it on 

343
00:17:24,440 --> 00:17:26,599
television. 
Most people are watching it on 

344
00:17:26,599 --> 00:17:29,120
YouTube the next day and it 
costs a lot of money. 

345
00:17:29,360 --> 00:17:34,280
Yeah, yeah. 
And and what's, what's, what's 

346
00:17:34,280 --> 00:17:36,760
his next move then? 
I mean, other than, I think, did

347
00:17:36,760 --> 00:17:39,000
I say he was writing some Lord 
of the Rings? 

348
00:17:39,120 --> 00:17:42,200
Well, he is a huge, yeah, he is 
a Lord, a huge Lord of the Rings

349
00:17:42,200 --> 00:17:44,120
fan, and he is writing a Lord of
the Rings. 

350
00:17:44,240 --> 00:17:46,440
I mean is first one is he writer
I mean? 

351
00:17:46,840 --> 00:17:49,320
Oh well, you know, he was. 
But long before he got into late

352
00:17:49,320 --> 00:17:51,920
night, even before the Colbert 
Report, yeah, he he had written 

353
00:17:51,920 --> 00:17:53,960
Strangers with Candy was a 
program that he had. 

354
00:17:53,960 --> 00:17:56,080
I think Amy Sedaris was in that 
Fact. 

355
00:17:56,080 --> 00:17:58,720
Check me on that. 
But yeah, he is a writer and 

356
00:17:58,720 --> 00:18:00,720
he's one of the writers of his 
show. 

357
00:18:01,520 --> 00:18:03,440
I think that's some fun. 
I mean, he clearly knows a lot 

358
00:18:03,440 --> 00:18:06,120
about Lord of the Rings. 
But the interesting thing last 

359
00:18:06,120 --> 00:18:08,040
week was he set up his own 
YouTube channel. 

360
00:18:08,320 --> 00:18:11,560
Now there's only one video that 
came has that he's put on it and

361
00:18:11,560 --> 00:18:13,960
it was filmed the next day. 
It was almost like a public 

362
00:18:13,960 --> 00:18:17,440
access TV show looked like a low
budget version of his show. 

363
00:18:17,880 --> 00:18:20,720
The slight difference was that 
he had Jeff Daniels and Eminem 

364
00:18:20,720 --> 00:18:24,080
on it, which I'm sure if you're 
doing a cheap late night show, 

365
00:18:24,080 --> 00:18:26,520
you can't do every night. 
But but it was interesting that 

366
00:18:26,520 --> 00:18:29,360
that was his first move. 
Again, talking of late night, 

367
00:18:29,640 --> 00:18:33,400
Trevor Noah, who used to host 
The Daily Show is now considered

368
00:18:33,400 --> 00:18:36,840
quote UN quote a creator because
he's he's doing a lot of work 

369
00:18:36,840 --> 00:18:40,120
with YouTube. 
So I think that's an obvious 

370
00:18:40,120 --> 00:18:42,680
place for these people to go. 
They clearly have an audience. 

371
00:18:42,880 --> 00:18:46,640
They clearly have a lot of fans 
and they can do it themselves. 

372
00:18:46,640 --> 00:18:48,440
And they aren't, you know, they 
have a lot of money because 

373
00:18:48,440 --> 00:18:50,720
traditional broadcasters have 
paid them a lot of money. 

374
00:18:50,920 --> 00:18:54,800
So I think that's whether that's
what Stephen Colbert does full 

375
00:18:54,800 --> 00:18:57,320
time, who knows, But it 
interesting that that was his 

376
00:18:57,320 --> 00:19:00,240
first move after leading. 
It feels like a logical move in 

377
00:19:00,240 --> 00:19:02,840
the way that I mean, Piers 
Morgan again, you know, he's 

378
00:19:02,840 --> 00:19:04,560
almost created the blueprint 
there, hasn't he? 

379
00:19:04,560 --> 00:19:06,560
Really I'm. 
Sure, Stephen Colbert would love

380
00:19:06,560 --> 00:19:12,400
to be compared to. 
So, so let's talk about other 

381
00:19:12,400 --> 00:19:18,120
new developments in content then
that everybody's talking about 

382
00:19:18,120 --> 00:19:20,840
right now, I'm sure. 
And I can, you know, see loads 

383
00:19:20,840 --> 00:19:25,960
of deals being done in in 
Hollywood is vertical video and 

384
00:19:26,120 --> 00:19:29,800
yeah, OK. 
And so you know that we've seen 

385
00:19:29,800 --> 00:19:32,280
lots of deals being done. 
I mean, I guess the most notable

386
00:19:32,280 --> 00:19:35,960
1 of the last, I mean, it's a 
bit a little bit of a while ago 

387
00:19:35,960 --> 00:19:40,680
now, but was Fox Entertainment 
investing in holy water and you 

388
00:19:40,680 --> 00:19:41,680
know. 
I could cut you off there 

389
00:19:41,680 --> 00:19:44,320
because I don't buy it. 
I mean, I don't buy vertical 

390
00:19:44,320 --> 00:19:45,760
video. 
Do you remember a few years ago 

391
00:19:45,760 --> 00:19:49,360
we were all talking about NFTS 
funding television. 

392
00:19:50,080 --> 00:19:52,680
I can remember back when 3D 
television was going to be the 

393
00:19:52,920 --> 00:19:55,320
the hot new thing and you know, 
when was the last time we said 

394
00:19:55,320 --> 00:19:57,240
that? 
I think vertical video will 

395
00:19:57,240 --> 00:20:00,160
exist. 
I think you know that we. 

396
00:20:01,080 --> 00:20:03,720
Obviously a lot of people watch 
content on their phone and 

397
00:20:03,720 --> 00:20:06,760
that's not going to change. 
I think it's, you know, it's a 

398
00:20:06,760 --> 00:20:09,320
very particular genre that's 
done well in this. 

399
00:20:09,320 --> 00:20:11,040
You take out the China side of 
things and. 

400
00:20:11,040 --> 00:20:13,680
Well, it's a very different 
business model in in very 

401
00:20:13,680 --> 00:20:17,000
different territories where 
you've got people paying, you 

402
00:20:17,000 --> 00:20:21,040
know, tiny amounts, huge numbers
of people paying tiny amounts 

403
00:20:21,040 --> 00:20:24,640
who are perhaps don't have 
access to regular TV, though, 

404
00:20:24,680 --> 00:20:28,080
they're just watching on their 
phones, have a good Wi-Fi signal

405
00:20:28,080 --> 00:20:31,240
in the in the middle of China. 
Rural China was going to even in

406
00:20:31,240 --> 00:20:33,680
in the States, people are going 
to, you know, on Instagram, yes,

407
00:20:33,680 --> 00:20:37,920
they might watch 30 seconds of 
My Boyfriend Killed My Mistress,

408
00:20:38,720 --> 00:20:42,480
you know, some 62nd micro drama.
Is it going to be a real 

409
00:20:42,480 --> 00:20:44,040
business that we're talking 
about in a few years? 

410
00:20:44,080 --> 00:20:46,720
I very much doubt it now. 
I think what will be interesting

411
00:20:46,720 --> 00:20:49,840
is I think you'll see a lot of 
the likes of I mean, Bravo just 

412
00:20:49,840 --> 00:20:51,880
did this a few months ago. 
They announced a couple of 

413
00:20:51,880 --> 00:20:54,040
shows. 
You know, Netflix might do some 

414
00:20:54,040 --> 00:20:56,880
some stuff in that world. 
I just don't think it's going to

415
00:20:56,880 --> 00:20:59,640
be, you know, it's not going to 
be these soapy titles. 

416
00:21:00,040 --> 00:21:03,640
We haven't had an English 
language hit in the vertical 

417
00:21:03,640 --> 00:21:05,800
space. 
And honestly, I think we won't 

418
00:21:05,800 --> 00:21:07,600
be talking about this. 
In two years? 

419
00:21:07,640 --> 00:21:10,200
Well, that's, I mean, I mean, 
the, the, the, the question is, 

420
00:21:10,200 --> 00:21:13,800
is it, is it basically going to 
be content that's going to be 

421
00:21:13,960 --> 00:21:16,760
focused on the already the 
social platforms that are 

422
00:21:16,760 --> 00:21:20,320
featuring this, whether it's 
Instagram or TikTok or whether 

423
00:21:20,320 --> 00:21:23,240
there's a one app to rule them 
all? 

424
00:21:23,240 --> 00:21:25,480
I mean, obviously that's what 
sort of Netflix and Disney Plus 

425
00:21:25,480 --> 00:21:28,240
is starting to lean into. 
They're making it available. 

426
00:21:28,240 --> 00:21:30,720
It probably is a test, but. 
Exactly because they're trying 

427
00:21:30,720 --> 00:21:33,320
to take on TikTok. 
If you've you've noticed over 

428
00:21:33,320 --> 00:21:36,520
the last few years, Netflix has 
been taking on YouTube very 

429
00:21:36,520 --> 00:21:37,960
aggressively. 
You've seen what it's done in 

430
00:21:37,960 --> 00:21:41,520
the sort of podcasting space, 
video podcasting space. 

431
00:21:42,160 --> 00:21:45,560
They, you know, talk about 
YouTube all the time on their 

432
00:21:45,560 --> 00:21:48,480
earning calls. 
Ted Sound does calling YouTube a

433
00:21:48,480 --> 00:21:51,520
little bit of a farm league, 
which is ironic considering, you

434
00:21:51,520 --> 00:21:54,240
know, he's actually taking the 
talent from YouTube to try and 

435
00:21:54,240 --> 00:21:55,760
pay them more to to go to 
Netflix. 

436
00:21:55,760 --> 00:21:59,600
Or I guess in that sense it is. 
I think the next one they'll try

437
00:21:59,600 --> 00:22:02,480
and take on is TikTok because 
TikTok is clearly the place 

438
00:22:02,480 --> 00:22:05,480
where most people watch these 
kind of vertical videos, you 

439
00:22:05,480 --> 00:22:09,200
know, saying this is to to men 
who don't watch a lot of TikTok.

440
00:22:10,000 --> 00:22:13,200
Well, I don't know. 
I I seem to scroll, do scroll 

441
00:22:13,200 --> 00:22:17,200
quite a fair bit, I have to say.
But yeah, now that's really 

442
00:22:17,200 --> 00:22:20,360
interesting. 
I, I think I'll tell you what I 

443
00:22:20,640 --> 00:22:25,200
also thought was interested in a
week or so ago go by a company 

444
00:22:25,200 --> 00:22:27,240
called Rosebery. 
Are you aware of what Rosebery? 

445
00:22:27,520 --> 00:22:34,360
So Rosebery did a a deal with 
A&E, all three, Banerjee, 

446
00:22:34,360 --> 00:22:40,600
Cineflix and Fremantle to 
basically verticalize selected 

447
00:22:41,040 --> 00:22:47,640
catalog titles and basically 
using AI to sort of chop that 

448
00:22:47,640 --> 00:22:52,440
content down and make up more 
appropriate, suitable for 

449
00:22:52,440 --> 00:22:55,680
vertical viewing. 
So that that that kind of makes 

450
00:22:55,680 --> 00:22:56,280
sense. 
Good. 

451
00:22:56,280 --> 00:23:01,480
Because it's a low cost 
production pipeline of content 

452
00:23:01,480 --> 00:23:03,560
that's already there and needs 
monetizing. 

453
00:23:03,560 --> 00:23:05,840
And obviously all these 
businesses are like, yeah, yeah,

454
00:23:05,840 --> 00:23:09,920
let's feed into that. 
But you know how that gets 

455
00:23:09,920 --> 00:23:13,240
monetised is is is, you know, 
still the question, isn't it? 

456
00:23:13,320 --> 00:23:16,800
Yeah, I can't wait to see Mayday
in my Instagram for you page. 

457
00:23:16,800 --> 00:23:18,120
Yeah, that's going to be really 
exciting. 

458
00:23:18,200 --> 00:23:20,120
I think those deals have been 
going ever since. 

459
00:23:20,280 --> 00:23:22,920
You know, we've been in in this 
business every few years, 

460
00:23:22,920 --> 00:23:25,480
whatever thing new thing comes 
around, you get the big 

461
00:23:25,480 --> 00:23:29,120
distributors who have these 
giant catalogues of content and 

462
00:23:29,120 --> 00:23:31,600
they figure out how to sell it 
again, whether that's selling it

463
00:23:31,600 --> 00:23:35,240
to subscription streaming or 
whether that, you know, AVOD or,

464
00:23:35,280 --> 00:23:38,120
or now with this they'll be 
doing, they'll be flogging this 

465
00:23:38,160 --> 00:23:40,120
stuff for not forever, but it's 
you know. 

466
00:23:40,320 --> 00:23:42,960
So you're call calling it as a 
hoax vertical video I. 

467
00:23:42,960 --> 00:23:45,000
Wouldn't say a hoax, but I don't
think, I don't think we're going

468
00:23:45,000 --> 00:23:46,240
to be talking about it in a 
couple of years. 

469
00:23:46,240 --> 00:23:48,160
In this sense, no. 
Yeah, OK. 

470
00:23:49,720 --> 00:23:55,600
And all right, well, So what, 
what do you think is the biggest

471
00:23:55,600 --> 00:23:58,800
opportunity that you know, we've
talked about the threats that's 

472
00:23:58,800 --> 00:24:01,960
facing Hollywood and and the 
UUSTV industry. 

473
00:24:03,600 --> 00:24:06,760
What do you think the biggest 
opportunity is now looking 

474
00:24:06,760 --> 00:24:09,440
forward for? 
You know, where, where's this 

475
00:24:09,440 --> 00:24:11,600
growth going to come from? 
Or is it, or is it? 

476
00:24:11,600 --> 00:24:13,640
Is it purely a case of managed 
decline? 

477
00:24:13,880 --> 00:24:16,600
It's not managed decline. 
Make cool shit and make it 

478
00:24:16,600 --> 00:24:20,320
cheaper. 
Simple as you know, where would 

479
00:24:20,320 --> 00:24:23,840
you a big hit, whether that's in
scripted or or unscripted. 

480
00:24:24,040 --> 00:24:25,160
I don't think things have 
changed. 

481
00:24:25,160 --> 00:24:27,880
I think you know, the ways we, 
you know, perhaps watch things a

482
00:24:27,880 --> 00:24:31,120
little bit differently than we 
used to, but you know, make cool

483
00:24:31,120 --> 00:24:33,440
shit and make it a little bit 
cheaper than you used to. 

484
00:24:34,520 --> 00:24:37,880
So I know you probably don't 
think about the UK industry that

485
00:24:37,880 --> 00:24:40,920
much anymore. 
Only when I'm winding you and 

486
00:24:40,920 --> 00:24:42,880
our powers up. 
Yeah, exactly. 

487
00:24:43,920 --> 00:24:52,120
But I mean, historically the US 
industries looked to the UK for 

488
00:24:52,200 --> 00:24:57,840
as a, you know, a real hotbed of
talent, production talent boards

489
00:24:57,840 --> 00:25:00,880
on screen talent. 
And we've seen that, you know, 

490
00:25:00,880 --> 00:25:04,280
building over the last few 
years, but that it feels to me 

491
00:25:04,280 --> 00:25:08,520
that seems to be waning now. 
I mean how, how is Hollywood? 

492
00:25:08,680 --> 00:25:11,720
And I say Hollywood in that 
wider sense of USTV industry, 

493
00:25:11,720 --> 00:25:15,600
but how is it viewing the UK 
industry right now? 

494
00:25:16,600 --> 00:25:19,040
It's funny you say it's waning 
because obviously before I 

495
00:25:19,040 --> 00:25:21,240
joined Deadline, I was at 
broadcast in large. 

496
00:25:21,280 --> 00:25:23,520
My job was to try and figure out
what British production 

497
00:25:23,520 --> 00:25:25,600
companies and British talent was
doing in the States. 

498
00:25:25,600 --> 00:25:27,880
And, and now I'm looking at it 
from a slightly different 

499
00:25:27,960 --> 00:25:33,000
perception is they still care as
much and, and the UK is still 

500
00:25:33,000 --> 00:25:35,960
that hotbed of talent and 
creativity and Hollywood has 

501
00:25:36,040 --> 00:25:39,440
absolutely recognised it. 
What's changed is they used to 

502
00:25:39,440 --> 00:25:43,000
have to go to certain people to 
get it and now they can go 

503
00:25:43,000 --> 00:25:44,600
direct. 
Look at the number of, I mean, 

504
00:25:44,600 --> 00:25:48,440
even just, you know, in, in 
acting circles, you know, 

505
00:25:48,680 --> 00:25:51,600
British actors are, are widely 
considered, you know, top of the

506
00:25:51,600 --> 00:25:53,240
heap. 
So that's, that's fantastic. 

507
00:25:53,440 --> 00:25:56,440
In terms of formats, there's 
fewer formats in the unscripted 

508
00:25:56,440 --> 00:25:59,200
world that are are necessarily 
coming out of, but that doesn't 

509
00:25:59,200 --> 00:26:01,800
mean that those people aren't, 
you know, there's so many you 

510
00:26:01,800 --> 00:26:05,760
look at the unscripted world in 
the States, ABC has a 

511
00:26:05,760 --> 00:26:08,640
commissioner, the number 2 
unscripted commissioner, Gillie 

512
00:26:08,640 --> 00:26:11,520
Pearce is British. 
Fox just hired Sophie Leonard 

513
00:26:11,520 --> 00:26:16,120
from Minnow Films and she's a a 
Brit Rob Wade is the CEO of Fox 

514
00:26:16,120 --> 00:26:19,320
and he's a Brit who used to, you
know, work on The X Factor and 

515
00:26:19,320 --> 00:26:20,720
shows like that. 
So there's, you know, and 

516
00:26:20,720 --> 00:26:23,800
they're still employed me. 
So, you know, there's something 

517
00:26:23,800 --> 00:26:28,520
about our accents and the way we
we do things is is still very 

518
00:26:28,520 --> 00:26:30,520
popular over there. 
I just don't think they 

519
00:26:30,520 --> 00:26:33,120
necessarily need to go to 
production company X or 

520
00:26:33,120 --> 00:26:35,960
production company Y to do it. 
Perhaps the talent and 

521
00:26:35,960 --> 00:26:40,480
particularly now in this sort of
super independent world, I think

522
00:26:40,480 --> 00:26:42,920
that's it. 
But oh man, the number Americans

523
00:26:42,920 --> 00:26:45,120
still love coming over to London
for a hunting trip. 

524
00:26:45,200 --> 00:26:46,480
Don't don't get me wrong. 
Yeah. 

525
00:26:49,520 --> 00:26:53,000
And so, and so what's what's 
next for, for you and deadline 

526
00:26:53,000 --> 00:26:56,720
then what's the, what's the, you
know, what's the next or the 

527
00:26:56,720 --> 00:26:59,200
rest of this year? 
We're almost halfway through 

528
00:26:59,200 --> 00:27:03,080
2026 already, but what's, what's
the back end of the year look 

529
00:27:03,080 --> 00:27:03,680
like for you? 
Oh. 

530
00:27:03,760 --> 00:27:06,200
I couldn't possibly tell you 
what's happening anything more 

531
00:27:06,200 --> 00:27:09,920
than a week away, but I think 
there's the thing for Deadline 

532
00:27:09,920 --> 00:27:14,840
and the thing for for me is we 
have to figure out we still have

533
00:27:14,840 --> 00:27:16,520
a lot of people read our stories
online. 

534
00:27:16,800 --> 00:27:19,680
Now we are, we face the same 
challenges that some of the 

535
00:27:19,680 --> 00:27:22,200
traditional broadcasters face in
that that people are just 

536
00:27:22,200 --> 00:27:24,080
reading it in slightly different
places. 

537
00:27:24,080 --> 00:27:26,440
We need to make sure we can 
monetize that. 

538
00:27:26,600 --> 00:27:29,360
The fact that we're launching 
events like the Deadline Reality

539
00:27:29,360 --> 00:27:33,240
Summit, the company owns South 
by Southwest, it's clear that 

540
00:27:33,240 --> 00:27:36,560
events, I think live 
entertainment is the thing that 

541
00:27:36,560 --> 00:27:39,320
joins the publishing business 
and the television business. 

542
00:27:39,320 --> 00:27:40,880
And I think people want to 
experience that. 

543
00:27:40,880 --> 00:27:43,000
So I think we'll we'll probably 
do more of that. 

544
00:27:43,200 --> 00:27:46,000
But no, Deadline's job is 
basically to make sure that we 

545
00:27:46,000 --> 00:27:48,960
tell you what's going on in the 
business before anybody else. 

546
00:27:48,960 --> 00:27:51,640
And that won't change the way we
do It might change. 

547
00:27:51,920 --> 00:27:55,520
You know, we've got 3 or 4 
social media managers now in the

548
00:27:55,520 --> 00:27:58,000
world where we didn't when I 
joined because that's how a lot 

549
00:27:58,000 --> 00:28:00,760
of people view our content and 
view our stories. 

550
00:28:01,600 --> 00:28:04,600
So there'll be tweaks to that. 
But ultimately, yeah, you you 

551
00:28:04,680 --> 00:28:07,320
read Deadline because you want 
to know what's going on and that

552
00:28:07,320 --> 00:28:09,280
bit of the job hasn't 
necessarily changed. 

553
00:28:09,920 --> 00:28:15,400
What do you make of the whole 
Married at First Sight scandal? 

554
00:28:15,720 --> 00:28:18,600
Is that sort of made an impact 
in Hollywood? 

555
00:28:18,600 --> 00:28:20,760
People aware of it. 
I'm not sure they have. 

556
00:28:21,080 --> 00:28:24,160
I'm not sure they are. 
I think well, Married at First 

557
00:28:24,160 --> 00:28:28,840
Sight was actually part of a 
huge deal at Peacock relatively 

558
00:28:28,840 --> 00:28:32,240
recently because it used to be 
on A and the A&E channels and, 

559
00:28:32,240 --> 00:28:34,400
and Peacock bought it from 
Kinetic Content. 

560
00:28:35,520 --> 00:28:37,240
There hasn't been a huge amount 
of chat. 

561
00:28:37,640 --> 00:28:41,400
I, I think it, it is a very, 
this one is a very British 

562
00:28:42,040 --> 00:28:44,800
problem and, and they clearly 
need to, to get to the bottom of

563
00:28:44,800 --> 00:28:46,120
it. 
I haven't kept up to date with 

564
00:28:46,120 --> 00:28:48,680
it, but from what my colleagues,
you know, Jake Kanter writing 

565
00:28:48,680 --> 00:28:54,120
about it and so forth, it looks,
I mean, it doesn't look great, 

566
00:28:54,120 --> 00:28:55,680
does it? 
I, I just don't think it, I 

567
00:28:55,680 --> 00:28:58,440
don't think it's a problem 
inherent with the show. 

568
00:28:58,720 --> 00:29:01,880
I think it's a problem inherent 
with the production, it seems. 

569
00:29:01,880 --> 00:29:05,600
So that problem hasn't, hasn't 
quite got, I mean, that format 

570
00:29:05,600 --> 00:29:07,840
goes around the world. 
So I don't don't think it's just

571
00:29:07,840 --> 00:29:09,920
the US that would be keeping an 
eye on that. 

572
00:29:11,240 --> 00:29:15,360
It's, you know, it's a, it's a 
very British scandal, I think. 

573
00:29:15,360 --> 00:29:18,720
Yeah, yeah, for an Australian 
show right as well, so. 

574
00:29:18,720 --> 00:29:22,520
Well, it's a Scandinavian show, 
but it is a Scandinavian format.

575
00:29:22,520 --> 00:29:26,000
I think it came from Snowman, 
which was the production 

576
00:29:26,000 --> 00:29:29,960
company, but it was the 
Australian version, which was a 

577
00:29:29,960 --> 00:29:34,200
bit sexier, a bit faster. 
That seems to have basically. 

578
00:29:34,760 --> 00:29:37,000
Influence, that was a hit 
through Covad wasn't it, in the 

579
00:29:37,000 --> 00:29:42,440
UK and that that then sparked 
the Commission in the UK. 

580
00:29:42,440 --> 00:29:44,360
Exactly. 
And I think that's it, but I 

581
00:29:44,360 --> 00:29:46,800
think the format, I can't 
remember exactly which of the 

582
00:29:46,800 --> 00:29:49,600
Scandinavian countries it came 
out of, but yeah, the Australian

583
00:29:49,600 --> 00:29:51,160
version was the thing that 
supercharged it. 

584
00:29:51,800 --> 00:29:54,960
We'll see in the States whether 
whether it's a hit on Peacock, 

585
00:29:54,960 --> 00:29:57,080
because Peacock's had a lot of 
success with Love Island. 

586
00:29:57,240 --> 00:30:00,680
It took them six seasons. 
It's the only show in America I 

587
00:30:00,680 --> 00:30:03,280
can remember that they it took 
them six seasons to become a 

588
00:30:03,280 --> 00:30:05,240
hit. 
Because mostly if a show isn't a

589
00:30:05,240 --> 00:30:07,360
hit after seasons one or two, 
it's done. 

590
00:30:09,320 --> 00:30:11,680
Or episode one or two. 
Yeah, exactly. 

591
00:30:11,680 --> 00:30:14,520
Within yeah. 
And streaming now season 2 is 

592
00:30:14,520 --> 00:30:18,200
basically like episode 2. 
But so yeah, we'll see if if it 

593
00:30:18,200 --> 00:30:20,320
has any knock on it impact. 
I suspect it will. 

594
00:30:21,600 --> 00:30:24,480
Well, now it's time for I'm 
looking forward to this for your

595
00:30:24,480 --> 00:30:26,840
story of the week, Pete. 
Well, we sort of touched on it a

596
00:30:26,840 --> 00:30:29,480
little bit and in fact, we're 
talking of of late night, given 

597
00:30:29,480 --> 00:30:33,120
that Stephen Colbert, you know, 
was just kicked off the air last

598
00:30:33,120 --> 00:30:34,160
Thursday. 
But I was going to take this 

599
00:30:34,160 --> 00:30:38,760
into a digital space just so I 
know you like, as I said, I came

600
00:30:38,760 --> 00:30:42,320
out of the upfronts last week or
the week before, sorry. 

601
00:30:42,600 --> 00:30:45,720
And there was a couple of people
doing some interesting things. 

602
00:30:45,920 --> 00:30:47,600
There was a a kid, I was going 
to call him a guy. 

603
00:30:47,600 --> 00:30:48,880
I mean, I think he's 20 years 
old. 

604
00:30:48,880 --> 00:30:51,960
His name is Julian Shapiro 
Barnum, and he's launching a 

605
00:30:51,960 --> 00:30:55,960
show called Outside Tonight, and
it is essentially The Tonight 

606
00:30:55,960 --> 00:30:58,120
Show. 
It's filmed outside, it's filmed

607
00:30:58,120 --> 00:31:01,240
in New York, but it's got all 
the bells and whistles of a late

608
00:31:01,240 --> 00:31:03,160
night show. 
There's there's music, there's 

609
00:31:03,160 --> 00:31:05,720
comedy, there's variety, there's
chat and there's interviews. 

610
00:31:06,240 --> 00:31:11,040
And he is doing this at I 
couldn't even tell you how much 

611
00:31:11,040 --> 00:31:14,280
cheaper than The Tonight Show, 
but it will be interesting to 

612
00:31:14,280 --> 00:31:17,320
see whether people connect with 
that because there's no real 

613
00:31:17,320 --> 00:31:20,880
difference as to as to what he's
doing as to what the traditional

614
00:31:20,880 --> 00:31:23,600
broadcasters do are doing. 
And I think that will really 

615
00:31:23,600 --> 00:31:25,120
open the door. 
I mean, we've seen interview 

616
00:31:25,120 --> 00:31:27,480
shows, you know, there's a 
million interview shows on 

617
00:31:27,480 --> 00:31:29,440
YouTube. 
But I think the thing with Late 

618
00:31:29,440 --> 00:31:31,280
night is it's not just an 
interview show. 

619
00:31:31,280 --> 00:31:34,080
It's it's all of the rest of it.
It's the comedy aspect. 

620
00:31:34,080 --> 00:31:37,320
It's the band at the end of the 
episode and it's getting those a

621
00:31:37,320 --> 00:31:39,640
listers on that that you don't 
necessarily see. 

622
00:31:39,640 --> 00:31:43,800
So I'd be very curious just to 
see how Julian Shapiro Barnum 

623
00:31:43,800 --> 00:31:45,440
does. 
And outside tonight and there's 

624
00:31:45,440 --> 00:31:47,280
one or two others. 
There's a guy called Ben Glebe 

625
00:31:47,280 --> 00:31:51,040
who he claims he's launching the
the first late night show on 

626
00:31:51,040 --> 00:31:52,640
YouTube. 
I think he's beating Julian by a

627
00:31:52,640 --> 00:31:56,280
few days. 
But post Colbert and we will get

628
00:31:56,280 --> 00:31:58,160
to a point, you know, Jimmy 
Kimmel's been threatening to 

629
00:31:58,360 --> 00:32:01,880
retire for years now. 
And and Fallon and and Seth 

630
00:32:01,880 --> 00:32:04,400
Meyers, their contract comes up 
in 2028. 

631
00:32:04,640 --> 00:32:08,160
So there will be a new 
generation doing this and they 

632
00:32:08,160 --> 00:32:10,240
probably will have never heard 
of Johnny Carson Austin. 

633
00:32:10,240 --> 00:32:12,120
They've probably never even 
heard of David Letterman or 

634
00:32:12,120 --> 00:32:16,200
Conan O'Brien to some extent. 
But I think YouTube and social 

635
00:32:16,200 --> 00:32:19,960
will be where some of these late
night type shows go in the 

636
00:32:19,960 --> 00:32:22,200
future, yeah. 
That's going to be exciting to 

637
00:32:22,200 --> 00:32:25,360
see. 
How about your Hero of the week?

638
00:32:25,360 --> 00:32:27,880
Well. 
We sort of touched on it. 

639
00:32:28,280 --> 00:32:31,120
I've got a couple. 
I was going to I was going to 

640
00:32:31,120 --> 00:32:32,960
use a movie 1. 
Admittedly, this the, you know, 

641
00:32:32,960 --> 00:32:36,160
this is telecast, but I think I 
was going to make the point of 

642
00:32:36,160 --> 00:32:39,400
Kane Parsons, who is the 
director of Backrooms because he

643
00:32:39,400 --> 00:32:43,200
comes out of this, you know, 
creepypasta YouTube world. 

644
00:32:43,480 --> 00:32:47,080
And by all accounts, this movie 
is going to do incredibly well. 

645
00:32:47,080 --> 00:32:48,800
It's going to be a 24's biggest 
film. 

646
00:32:49,160 --> 00:32:52,600
And I think that the talent that
are focusing on making stuff 

647
00:32:52,600 --> 00:32:54,600
like this, and I'll give you 
another, there's a guy called 

648
00:32:54,600 --> 00:32:56,760
Kareem Rama who many people will
have seen. 

649
00:32:56,960 --> 00:33:02,040
He does subway takes and he did 
subway takes as a TikTok series 

650
00:33:02,040 --> 00:33:04,880
to start with because he 
realized that no one was doing 

651
00:33:05,080 --> 00:33:08,200
TikTok shows. 
And his new show is a show 

652
00:33:08,200 --> 00:33:10,840
called Keep the Meter running, 
which he has done, you know, on 

653
00:33:10,840 --> 00:33:14,520
YouTube. 
And I think what will be really 

654
00:33:14,760 --> 00:33:19,480
fun to see is so he was in 
development for quite a while, 

655
00:33:19,560 --> 00:33:22,560
you know, just under a year at 
CNN with this show. 

656
00:33:22,560 --> 00:33:25,160
Cause keep the meter running is,
is somewhat of a traditional 

657
00:33:25,160 --> 00:33:27,840
travel log. 
He gets in the back of a taxi, 

658
00:33:27,840 --> 00:33:30,920
tells the taxi driver to keep 
the media running and go 

659
00:33:30,920 --> 00:33:33,600
wherever you want. 
And he, and you know, he talks 

660
00:33:34,000 --> 00:33:36,800
with the taxi driver drive about
the heritage and about history 

661
00:33:36,800 --> 00:33:40,640
and, and other things. 
And he decided to, you know, get

662
00:33:40,640 --> 00:33:44,360
rid of the CNN development to 
just do it himself and do it on 

663
00:33:44,360 --> 00:33:47,080
YouTube. 
And if that can be a hit, I 

664
00:33:47,080 --> 00:33:49,360
think there'll be a lot of 
people who are thinking, well, 

665
00:33:49,360 --> 00:33:52,280
why do I need to, to do this 
with a traditional broadcaster? 

666
00:33:52,280 --> 00:33:56,400
Why do I need to go to ACNN or 
go to a cable network or even a,

667
00:33:56,400 --> 00:33:58,800
a streaming service, a Netflix 
and Amazon? 

668
00:33:59,000 --> 00:34:01,720
Because I can just control this.
I can own this myself. 

669
00:34:02,080 --> 00:34:04,880
I can do whatever I want. 
There's no rules on length of. 

670
00:34:05,560 --> 00:34:07,960
And then I can license. 
It and then I can license it and

671
00:34:07,960 --> 00:34:11,800
I think you know the success of 
something like backrooms will be

672
00:34:11,800 --> 00:34:14,400
fascinating in the in the 
theatrical world and I think 

673
00:34:14,400 --> 00:34:17,480
keep the media running and 
Kareem Rama if that pops you 

674
00:34:17,480 --> 00:34:20,199
because he's he's not young. 
You know he's closer to my age 

675
00:34:20,199 --> 00:34:25,080
than he is Kane Parsons age. 
So I think that the idea of, of 

676
00:34:25,280 --> 00:34:28,960
new talent will these are the 
opportunities for these 

677
00:34:28,960 --> 00:34:30,719
platforms and, and they're not 
really doing anything. 

678
00:34:30,719 --> 00:34:32,239
They don't really have to do 
anything. 

679
00:34:32,239 --> 00:34:35,199
You know, YouTube, the criticism
of YouTube, if, if you want, and

680
00:34:35,199 --> 00:34:37,480
I put this to Neil Mohan, the 
CEO last week. 

681
00:34:37,480 --> 00:34:40,080
I interviewed him and I said, 
you're really not, you don't 

682
00:34:40,199 --> 00:34:42,639
have to do much because people 
are uploading this themselves. 

683
00:34:42,639 --> 00:34:44,440
And if it's a hit, you take 
credit for it. 

684
00:34:44,719 --> 00:34:48,159
Now they will argue that what 
they are doing is the technology

685
00:34:48,159 --> 00:34:50,760
and, and the tech side of 
things, which you know, as 

686
00:34:50,760 --> 00:34:54,120
anyone who's used you used 
YouTube knows it is a pretty 

687
00:34:54,120 --> 00:34:56,920
seamless experience, But they 
aren't investing. 

688
00:34:56,920 --> 00:34:58,880
You know, they're long gone are 
the days these of YouTube 

689
00:34:58,880 --> 00:35:02,680
originals, They're just, they're
just the the home for these 

690
00:35:02,680 --> 00:35:04,640
places and they get the 
reflected glory. 

691
00:35:04,680 --> 00:35:07,560
Yeah, yeah. 
And they get they get about half

692
00:35:07,560 --> 00:35:12,560
the. 55% yeah, well, 4545% of 
the, the revenue, 55% going. 

693
00:35:12,920 --> 00:35:16,440
And again, I said to Neil Mohan,
could a company come along and 

694
00:35:16,440 --> 00:35:19,720
say, you know, we're just going 
to, we're going to do a 7525 

695
00:35:19,720 --> 00:35:21,240
deal and all those people will 
go. 

696
00:35:21,240 --> 00:35:23,080
And, and, you know, he seemed 
pretty chill about it. 

697
00:35:23,160 --> 00:35:25,440
And the reason he's pretty chill
about it is he knows it's the 

698
00:35:25,440 --> 00:35:27,320
biggest streaming service in the
world. 

699
00:35:27,560 --> 00:35:30,240
It is the biggest streaming 
service in the US Netflix is 

700
00:35:30,240 --> 00:35:32,680
desperate to be as big and have 
as, you know, the, the 

701
00:35:32,680 --> 00:35:34,480
engagement numbers that YouTube 
does. 

702
00:35:34,480 --> 00:35:38,400
So I can't see it going away. 
No, absolutely not. 

703
00:35:38,400 --> 00:35:41,160
And you know, you can imagine 
why Netflix are worried. 

704
00:35:41,160 --> 00:35:43,240
I mean, this is the attention 
war now, isn't it? 

705
00:35:43,240 --> 00:35:46,800
And it's all about attention, 
and YouTube's free. 

706
00:35:46,960 --> 00:35:49,880
And it's on in everybody's front
room now. 

707
00:35:49,880 --> 00:35:52,160
Yeah, not everybody's, but, you 
know, it's getting there. 

708
00:35:53,640 --> 00:35:55,400
And who or what are you telling 
me to get in the bin? 

709
00:35:56,120 --> 00:35:58,040
I'm putting Spencer Pratt in the
bin. 

710
00:35:58,280 --> 00:36:01,000
I've come straight from LA where
I I voted. 

711
00:36:01,000 --> 00:36:04,520
I posted my my ballot just 
before I left and this is for, 

712
00:36:05,240 --> 00:36:07,320
well, in this instance, the 
mayoral race. 

713
00:36:07,560 --> 00:36:11,840
And I will not say Karen Bass is
doing a wonderful job as mayor. 

714
00:36:12,040 --> 00:36:15,720
And not to get too political 
about it, but Spencer Pratt is 

715
00:36:15,720 --> 00:36:17,960
very much his namesake. 
He is. 

716
00:36:18,240 --> 00:36:21,840
He's basically a man who used to
be very famous during the hills.

717
00:36:22,680 --> 00:36:25,640
He seemed to spend all his money
a few years ago because he 

718
00:36:25,640 --> 00:36:28,520
thought the world was ending as 
part of the Mayan apocalypse. 

719
00:36:28,520 --> 00:36:31,800
Turned out it didn't end. 
So now he needs to find more 

720
00:36:31,800 --> 00:36:36,760
money and more popularity and 
he's running this really, he's 

721
00:36:36,760 --> 00:36:39,760
running a MAGA campaign. 
Whether he is as right wing as 

722
00:36:40,120 --> 00:36:42,160
as the branch of the 
Republicans, who knows. 

723
00:36:42,160 --> 00:36:45,760
But he's really not doing LA any
any favours because it just 

724
00:36:45,760 --> 00:36:49,880
makes us look daft that this guy
is second in the polls and and 

725
00:36:49,920 --> 00:36:52,320
you know, he's quite frankly an 
idiot. 

726
00:36:53,600 --> 00:36:55,120
So get in the bin. 
Spencer Pratt. 

727
00:36:55,200 --> 00:36:59,640
OK, he's in the bin. 
Before I let you go, I'm going 

728
00:36:59,640 --> 00:37:06,880
to ask you about SNL UK 
obviously had a how many episode

729
00:37:06,880 --> 00:37:08,600
run. 
I think it was it 8 in the end. 

730
00:37:08,600 --> 00:37:10,600
I think it was 8 or 10. 
I can't quite remember. 

731
00:37:11,800 --> 00:37:15,720
How was how was Hollywood 
viewing that, you know, in terms

732
00:37:15,720 --> 00:37:19,240
of because obviously in the end,
relatively small viewing figures

733
00:37:19,240 --> 00:37:21,760
on linear, but you know, 
obviously did pretty well on 

734
00:37:21,760 --> 00:37:26,240
socials, but you know, is that 
being perceived as a success? 

735
00:37:26,400 --> 00:37:29,240
I don't think anyone in 
Hollywood knows there is auk 

736
00:37:29,280 --> 00:37:34,160
version of Saturday Night Live. 
Having said that, as a Brit who 

737
00:37:34,160 --> 00:37:38,120
lives in LA who really did not 
think SNLUK would work, I was 

738
00:37:38,120 --> 00:37:42,480
very sceptical because SNL is, 
is a very strange beast. 

739
00:37:43,000 --> 00:37:46,440
I, I don't watch it on linear 
because it's it, it actually 

740
00:37:46,440 --> 00:37:49,160
does air on Peacock. 
But what I do is much like 

741
00:37:49,160 --> 00:37:50,760
everyone else's, I watch those 
clips. 

742
00:37:50,960 --> 00:37:54,600
And because we are behind in 
terms of the time zone on a 

743
00:37:54,600 --> 00:37:57,800
Saturday evening, I can throw up
YouTube and it will give me some

744
00:37:57,800 --> 00:37:59,960
clips. 
And I tell you what, I can still

745
00:37:59,960 --> 00:38:03,680
hum that pub song that they did 
a few weeks ago. 

746
00:38:03,960 --> 00:38:07,200
And I think the thing that's 
done very well is the talent 

747
00:38:07,200 --> 00:38:09,880
that's coming out of SNL. 
Now here's the thing where I 

748
00:38:09,880 --> 00:38:11,680
think Hollywood may pay, start 
paying attention. 

749
00:38:11,680 --> 00:38:14,840
There are some, clearly some 
very funny people on that cast. 

750
00:38:15,200 --> 00:38:19,040
And I think what Hollywood will 
be paying attention to is if any

751
00:38:19,040 --> 00:38:22,120
of those break out, because we 
all know that SNL is, is, you 

752
00:38:22,120 --> 00:38:25,800
know, over the years has been 
this this place for talent to 

753
00:38:25,800 --> 00:38:27,760
emerge out of and then become 
movie stars. 

754
00:38:27,760 --> 00:38:30,600
And it has happened less than it
used to. 

755
00:38:31,000 --> 00:38:34,520
But I think whether the British 
version can achieve something 

756
00:38:34,520 --> 00:38:35,920
similar. 
I know some of the people on the

757
00:38:35,920 --> 00:38:39,680
SNLUK were slightly better known
than perhaps new cast on the US 

758
00:38:39,680 --> 00:38:44,960
version, but I thought it was 
very funny and I wish them all 

759
00:38:44,960 --> 00:38:46,880
the best. 
In fact, the guy who's 

760
00:38:46,880 --> 00:38:50,400
essentially the showrunner, 
James Longman, used to be one of

761
00:38:50,400 --> 00:38:52,840
the executive producers of the 
Late Late Show with James 

762
00:38:52,840 --> 00:38:54,920
Corden. 
So it has a little bit of of 

763
00:38:54,920 --> 00:38:56,600
that as well. 
And I know Lorne Michaels and 

764
00:38:56,600 --> 00:38:59,480
Tina Fey and people like that 
spend a lot of time in London to

765
00:38:59,480 --> 00:39:01,760
get it right. 
So yeah, while America might not

766
00:39:01,760 --> 00:39:04,160
be talking about it, I think 
they might be in in future. 

767
00:39:04,160 --> 00:39:06,120
I think that I think there'll be
some interesting things to come 

768
00:39:06,120 --> 00:39:07,800
out of it. 
Yeah, well, it's the second 

769
00:39:07,800 --> 00:39:09,800
season of that on the way as 
well, isn't it? 

770
00:39:10,520 --> 00:39:15,840
Pete, thank you for joining me 
what, 5 years after the the 

771
00:39:15,840 --> 00:39:19,800
first appearance on telecast. 
So 5 1/2 years later, so now 

772
00:39:19,800 --> 00:39:22,080
it's a pleasure Justin and it's 
so you know, I'm really pleased 

773
00:39:22,080 --> 00:39:25,840
to see how, how you're doing 
because I know this was a labour

774
00:39:25,840 --> 00:39:27,880
of love when you started it and 
it seems to have gone from 

775
00:39:27,880 --> 00:39:29,600
strength to strength. 
So well done mate. 

776
00:39:29,720 --> 00:39:32,480
Thanks mate, thank you. 
And should we go for a beer? 

777
00:39:32,480 --> 00:39:34,560
We should go for a beer. 
All right, let's do that. 

778
00:39:34,680 --> 00:39:36,800
Well, that's about it for this 
week's telecast. 

779
00:39:36,800 --> 00:39:39,320
Thanks very much for Pete White 
from Deadline for joining me. 

780
00:39:40,200 --> 00:39:43,280
Telecast was produced by Spirit 
Studios and recorded in London. 

781
00:39:43,520 --> 00:39:45,960
We'll be back next week with 
another show. 

782
00:39:46,200 --> 00:39:47,520
Until then, stay safe.
