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Welcome to episode, 57 of girl 
take the lead or each week. 

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We explore Womanhood and 
Leadership and I'm your host. 

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Yo Kenny, the girls are back. 
Emma, the millennial and Kiki. 

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The jinns easier. 
Rejoin me to talk about lash 

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lighting and authenticity in 
Internet culture and then Kiki 

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help us make sense of lash 
lighting which is gas lighting 

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by an internet influencer. 
But this one's about wearing 

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false eyelashes. 
The term started blowing up the 

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internet January 25th, and still
continues. 

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You'll hear the different 
generational perspectives about 

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authenticity and what they 
expect from influenster, Sirs 

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and Beauty in general. 
We also look at different 

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examples of personal branding 
like Rihanna's venti and brands 

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that did not survive scandals. 
And we'll also discuss if an 

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apology is in order. 
Make sure you listen to the very

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end because we're going to share
some of our beauty tips. 

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So here we go. 
Enjoy the listen. 

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So my guests today, I'm so 
excited to have Kiki and Emma 

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back. 
Emma, would you just kind of 

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introduce yourself to folks? 
Who don't know who you are? 

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I'm Emma. 
I am. 

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The millennial comes on from 
time to time but it's going to 

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moment. 
So, I put back. 

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Yeah, I'm Kiki. 
The Zoomer just easier and I 

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also come out of from time to 
time for, I'm really excited. 

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I had to hang out with my mom 
and sister for our topic today 

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Mom. 
Yeah. 

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So that the way we get started 
on this topic, is that Kiki came

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by and said, oh, did you hear 
about lash gate? 

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And I immediately sorry went to 
Watergate was not it. 

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And I said no, she said, well, I
think we should discuss it on 

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the podcast. 
I think would be a good topic, 

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so maybe you guys could kick it 
off first by telling our, Our 

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listeners. 
What lash gate is pretty key for

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this. 
Okay? 

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Okay, period. 
So, lash gate is situation of 

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started on the platform 
Tick-Tock and it all starts with

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a beauty influencer name, 
Michaela, new quera. 

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She has got like 14 million 
followers on Tick Tock, she's a 

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big Beauty and phone sir. 
I am actually like You know, I 

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was a very loyal, you know, fan 
or follower, not like extreme, 

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like, pumping on commenting on 
other stuff but I did enjoy 

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their content when it came to 
reviewing. 

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Makeup products, actually have 
bought products because of her 

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recommendation. 
So, she did a mascara 

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advertisement for a mascara 
called. 

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I think the L'Oreal telescopic 
and looks like L'Oreal did quite

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a huge Huge push when it came to
marketing with influencers, 

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because different influencers on
Tick Tock have reviewed. 

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This product Mikayla was one of 
them. 

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Basically, what lashka is, is 
that in Michaela's review, 

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people are suspecting that she 
was not fully honest about her 

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review. 
When people were watching her 

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review, she was doing close-ups 
of the mascara and how performed

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on her lashes. 
And you see in the first couple 

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of You know, maybe like half or 
not the first couple but think 

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about it now, the first half, 
you see her lashes look a 

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certain way. 
It looks realistic, I think it's

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people that wear mascara. 
We know that mascara is not 

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going to give us separation 
while you play like all of this 

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stuff, right? 
You got to compromise, you know?

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Anyways, some you lose them for 
ya ugly, her last will look 

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normal the first half and then 
after a certain frame where 

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she's, you know, showing the 
lashes from the side I'd when 

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she goes back to like the front 
and back facing camera view, it 

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looks like she has false lashes 
on and people in the comments 

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were like are you wearing false 
lashes and everything? 

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And she denied it, she said, no,
like this mascara is just that 

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good. 
That's where this discussion is 

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starting. 
And that's why I brought it up 

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to my mom because I thought it 
had a lot to do with personal 

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brand and influencers, because I
even feel a little like, weird 

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about it. 
You know, Ami Ami it kind of 

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changed my perspective of her 
trustworthiness because if you 

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ask me, those are definitely 
some Ardell wispies our sun. 

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But oh yeah. 
Like I looked, I was like, okay,

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can't be that bad. 
And then I looked at pictures 

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and I was just like, girl, who 
are you? 

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Fooling with those, right? 
But you can see another layer of

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lashes, which mascara doesn't do
for you. 

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I'm so, I'm like, how could that
be anything other than false 

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lashes? 
And I have so many Other 

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questions I'm like, how did she 
think she would not get like 

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clocks right for that especially
because like all her followers 

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are just such a devout like 
Beauty people that I'm like they

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know what false lashes look 
like. 

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Even though I don't wear 
themselves, I for listeners who 

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may not know this. 
I spent 11 years in the beauty 

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industry and that's a couple of 
my listeners. 

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I know I worked with either a 
travel on or at Avon also worked

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on mascara. 
As in fact, my brand that I 

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launched was called mink coat 
mascara, and I also worked on 

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skincare with the Nivea brand. 
So, when you brought this up, I 

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went oh, you know, like a lot of
things like when you have a 

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scandal or you have something 
that happens, there's always 

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more going on. 
There is it's like looking at 

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the whole workflow happening 
around it. 

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It and what other were other 
things are going on that 

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influenced it, mascaras for a 
beauty company, like L'Oreal 

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super important, it's where they
make most of the profit is on 

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mascara so that they can afford 
to do things for eyeshadows and 

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nail. 
And in terms of beauty mascaras,

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that's like the Holy Grail. 
That's like that's got to go. 

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Well, so when This happened. 
I went. 

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Oh of course this is going to be
big. 

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You told me to key that the 
reaction to it. 

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Like it just lit up. 
Yeah I definitely lit up and it 

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brought up a very interesting 
kind of like response initially.

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There were a lot of people that 
expressed you know 

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disappointment with her but then
you also had a group of people 

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saying guys, it's just a 
mascara. 

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Why are we getting so upset? 
About it, there's more things in

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the world to be upset about or 
something kind of invalidating 

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people's disappointment. 
That was very interesting to 

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see, but it definitely got a 
quite a big kind of immediate 

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reaction from people. 
I think, you know, I was 

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thinking about this. 
I'm like if she had not gotten 

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paid or sponsored, for that 
video, we would all be laughing 

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about it being like girl, that 
silly but really hard Or like 

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thinking about it like because 
it's because she got paid that 

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it looks like you know she's 
just like any other influencer 

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who kind of who like I think one
of the ones that like cell 

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vitamin gummy being exactly like
weight loss shakes and stuff 

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where, which I think, you know, 
it's its own sort of meme within

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a fluent or culture. 
You know, it kind of removes the

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legitimacy of like you like what
you were saying like of her 

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brand, which is, you know, just 
in case you don't know McCaleb. 

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Like he's this girl with like 
this thick, a Boston accent, 

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like he's like maybe like four 
foot eleven, like she's and like

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she comes off. 
It really is super honest about 

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when things don't work or and 
even then she just kind of like 

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it just doesn't work for me. 
She's super compassionate about 

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it. 
She's like, you know, it may 

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look different on you. 
Like you're not a terrible 

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person if you like it or 
whatever and it's just kind of 

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like, you know, it all comes 
back to it being like again. 

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If this was like something she 
didn't get paid for it would be 

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like the internet meme of this 
year. 

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I think it's like this extra 
whammy of like people are extra 

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her because she got paid and 
it's like oh like okay so she'll

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lie to us it as long as she gets
paid a little bit more. 

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So I think your Generations are 
very much into Beauty being 

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authentic. 
And it being as real as 

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possible, right? 
Yeah. 

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And when I was in the field, we 
were all about aspiration. 

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Put you know, do the color 
correction on the ad make her 

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look Flawless you know. 
Yeah. 

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Then the cheeks down. 
Make them look you know we were 

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about aspiration. 
It isn't like we would look at 

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Cindy Crawford you know, being 
are Unforgettable woman and go. 

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Oh, we're going to be Cindy 
Crawford. 

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We we kind of knew that we were.
Not a Cindy Crawford. 

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But now it seems like, yeah, 
they're super model still in the

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business, but influencers 
actually impact sales more than 

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supermodels do. 
I don't know what you guys think

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about this, but I read that the 
authenticity and the importance 

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of that for your Generations is 
because, you know, you grew up 

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in a time where false that yes 
promises kind of like a red. 

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Yeah. 
But it Kind of you reject, the 

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lies, and you reject, or do you 
maybe it's like you said Emma, 

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if she had been honest about it,
like if in the ads, we would 

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put, you know, color-enhanced, 
you know, color corrected to 

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make her look 20 years younger, 
or maybe, maybe it's okay. 

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Maybe, you know, that some of 
that happens and some of it 

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doesn't and just be honest about
it it's kind of like to me. 

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So you No, like on social media,
every single time, an 

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influencer, no matter on what 
platform it is whenever they get

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paid to do something, you know, 
how they have to have hashtag 

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ad. 
It circles back to this one 

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event called Fire Island, which 
you probably like for 

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Millennials and Gen 2 years. 
It was like a whole thing. 

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It was like, so far Island would
have. 

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Let visitors a festival. 
That was that was like supposed 

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to be like Coachella but like in
the Bahamas and tldr it's cam a 

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bunch of people are stranded in 
the Bahamas. 

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It was like You know, it was 
like a whole imploding and it 

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was because in there was a lot 
of influence of our came before 

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hand up like these models like 
and like rappers. 

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Like being at this music 
festival. 

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It was supported by job rule 
who's like, you know, was a huge

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figure and like their early 
thousand. 

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So it really hit like the 
millennial Market, super well. 

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And it was that false 
advertising and now, ever since 

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that everybody now has to put 
hashtag ad and I think having 

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that be In like a precedent that
real remember, like it really 

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is, I mean, Kiki's generation. 
Like we're always kind of like 

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okay take things with a grain of
salt because like, you know, 

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because we have more access to 
like more media channels like 

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including social media. 
Everything gets pushed on us 

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like a bajillion times. 
So like, you know, and influence

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I think getting to like the 
point of like where do 

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influencers come from like key 
of I guess it's all about 

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YouTube and like talking to like
see these influencers we play 

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who were just not Marshmallows 
for I'm like, I'm like Boston, 

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you know who aren't like 
descendants of models, they're 

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nothing special, but they just, 
they really like Beauties. 

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You can trust like it's almost 
like kind of like an artisan 

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appreciation for this stuff but 
I read that during the pandemic 

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like right at the beginning of 
the pandemic, when no one was 

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going into. 
Retail beauty sales, just fell 

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off social media just became 
super, super important. 

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Supermodels were not equipped, 
they didn't have the cameras, 

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they didn't have the video set 
up the way that the influencers 

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did. 
So the influencer market just 

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really took off retail. 
You can imagine that's where we 

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used to go to buy everything 
now. 

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It's like, no, we can look at a 
video of somebody actually using

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it and make an assessment. 
Whether that's good for me or 

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not. 
I noticed this yesterday when I 

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was working with the girls 
Shouts at my lead, the way 

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workshop and we were talking 
about authenticity. 

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We were using Rihanna as an 
example of a very authentic 

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celebrity, her brand been T does
really well. 

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And when I asked the girls, what
do you, what do you see about 

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that? 
What do you, how do you see that

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positioned in the market? 
And they were all right on, they

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said, oh, she's Very inclusive. 
Her color palette is, you know, 

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expansive for almost anybody and
their skin color. 

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The Norms have also changed 
significantly like Benji Beauty 

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was founded on like this idea of
inclusion which like it's still 

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kind of like lacking in the 
market today especially for 

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people with darker skin tones 
and I think that's where she 

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really succeed is because when 
she's thought of she's I don't 

224
00:14:25,200 --> 00:14:29,000
think fantasies even like 10 
years old like they were really 

225
00:14:29,000 --> 00:14:32,200
new brand and they really 
succeed because Were the only 

226
00:14:32,200 --> 00:14:36,800
one who like, went out of their 
way, half this really expansive 

227
00:14:36,800 --> 00:14:38,700
line. 
Like they started out with just 

228
00:14:38,700 --> 00:14:43,500
foundations and like they was 
like really successful and in 

229
00:14:43,500 --> 00:14:45,800
that respect and I think that's 
because more is tart. 

230
00:14:45,800 --> 00:14:50,000
It's not necessarily related to 
the space. 

231
00:14:50,000 --> 00:14:54,500
I think it's perhaps more about 
the actual Norms that they are 

232
00:14:54,500 --> 00:14:57,700
responding to and the kids what 
the consumers want. 

233
00:14:58,200 --> 00:15:00,000
And that's what makes a really 
successful because she's not 

234
00:15:00,000 --> 00:15:02,700
only I think she's in support JC
Penny and like some other 

235
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stores. 
And I think that's kind of like 

236
00:15:05,300 --> 00:15:07,900
the real. 
I think what everybody 

237
00:15:07,900 --> 00:15:10,600
interpreter interprets is like 
the real success. 

238
00:15:10,800 --> 00:15:12,500
Yeah, I agree. 
And she's actually also Knowlton

239
00:15:12,500 --> 00:15:15,700
now as well. 
One thing I wanted to touch on 

240
00:15:15,700 --> 00:15:18,200
as well as kind of like, you 
know, I completely agree with 

241
00:15:18,200 --> 00:15:20,000
Emma. 
Like I think Rihanna was really 

242
00:15:20,000 --> 00:15:23,500
responding to what we as Jen's 
ears and Millennials want the 

243
00:15:23,500 --> 00:15:27,100
norm to be like in the past. 
If you look at Victoria's 

244
00:15:27,100 --> 00:15:29,500
Secret, I think this is like a 
huge example of what we're 

245
00:15:29,500 --> 00:15:32,900
talking about early on. 
For Secret fashion show. 

246
00:15:32,900 --> 00:15:35,300
So that's like a dream. 
I know I'm not going to look 

247
00:15:35,300 --> 00:15:39,200
like Candice swimming pool. 
You know, but she looks great. 

248
00:15:39,400 --> 00:15:40,700
She looks beautiful all the 
laundry. 

249
00:15:40,700 --> 00:15:43,900
She's wearing a stunning and I 
think a lot of people were cool 

250
00:15:43,900 --> 00:15:47,900
with that, for some time. 
But when Gen Z came in and 

251
00:15:47,900 --> 00:15:51,700
started to prioritize, mental 
health, and seeing how these, 

252
00:15:52,000 --> 00:15:56,900
you know, advertisements and 
role model Role Models, quote or

253
00:15:56,900 --> 00:16:01,400
icons make us feel inadequate 
insecure. 

254
00:16:01,500 --> 00:16:06,000
Cure and I think the beauty 
industry really thrived on that 

255
00:16:06,100 --> 00:16:10,700
like people insecurities, and I 
think gen Z and Millennials are 

256
00:16:10,700 --> 00:16:14,900
very smart and also, we're not 
trusting, like our generation is

257
00:16:14,900 --> 00:16:17,800
not trusting of people. 
We're always going to question 

258
00:16:17,900 --> 00:16:19,600
everything. 
We don't just say yeah, for 

259
00:16:19,600 --> 00:16:25,100
sure. 
Like and so, yeah, I know, you 

260
00:16:25,100 --> 00:16:31,000
know, but so Victoria's Secret, 
they really went through and I 

261
00:16:31,000 --> 00:16:34,200
would say, I haven't fully 
recovered because they did not 

262
00:16:34,200 --> 00:16:38,300
adapt like they kept trying to 
sell the fantasy. 

263
00:16:38,800 --> 00:16:42,300
And people were done, people are
really looking for fantasies and

264
00:16:42,300 --> 00:16:44,700
advertisements anymore. 
They want the real thing. 

265
00:16:44,700 --> 00:16:48,800
I want the real thing. 
I want to see the actual result 

266
00:16:48,800 --> 00:16:51,900
of the product and a Victoria's 
Secret is about inclusion of a 

267
00:16:51,900 --> 00:16:55,900
Rihanna was one of the first to 
do anyone in an authentic way. 

268
00:16:55,900 --> 00:16:59,300
Like she it was not, I think a 
lot of people really saw it as 

269
00:16:59,300 --> 00:17:02,200
like, wow, this is like great. 
This is what we Want and we want

270
00:17:02,200 --> 00:17:05,599
this to be normalized. 
People should go into Sephora 

271
00:17:05,599 --> 00:17:07,700
and be able to find something 
for them. 

272
00:17:07,900 --> 00:17:10,800
Even on websites. 
You know, being able to see like

273
00:17:11,800 --> 00:17:15,300
darker Foundation Shades like, 
you know, when you're looking at

274
00:17:15,300 --> 00:17:18,800
products, not always like the 
lightest or medium shade, you 

275
00:17:18,800 --> 00:17:22,099
know. 
So I think these changes are 

276
00:17:22,099 --> 00:17:25,900
definitely as a result of like 
the newer Generations coming in 

277
00:17:25,900 --> 00:17:30,000
and really wanting something 
different than what Mom, you 

278
00:17:30,000 --> 00:17:34,900
probably worked on for Ty and 
like, the fantasy or absolute 

279
00:17:34,900 --> 00:17:36,600
dream. 
You know, we really? 

280
00:17:36,600 --> 00:17:38,800
Really. 
Yeah. 

281
00:17:38,800 --> 00:17:42,200
And I think too like this, I 
mean, I can for my generation 

282
00:17:42,200 --> 00:17:47,300
like we, well, there was a lot 
of things but I think, you know,

283
00:17:47,300 --> 00:17:48,900
to kick his point about 
Victoria's Secret. 

284
00:17:48,900 --> 00:17:53,900
Like, and like the heroin Chic 
Trends are like the 90s. 

285
00:17:53,900 --> 00:17:57,300
I kind of looked into the 2000s,
which were like, if you look at 

286
00:17:57,300 --> 00:17:59,700
the statistics for eating 
disorders developed by girls 

287
00:17:59,700 --> 00:18:04,400
under the age of 18, Like, 
during like the early 2000s 

288
00:18:05,000 --> 00:18:08,900
awful stuff and I think like, 
you know, we're talking like, 

289
00:18:08,900 --> 00:18:12,200
you know, nowadays like there 
are people who have, like, come 

290
00:18:12,200 --> 00:18:14,800
out of that who have seen that 
are like, we don't want to go 

291
00:18:14,800 --> 00:18:16,500
back there. 
Like they're trying to make 

292
00:18:16,500 --> 00:18:18,600
low-rise jeans. 
I think again, which is just 

293
00:18:18,600 --> 00:18:21,300
like, you know, all of us are 
kind of going like, oh no, not 

294
00:18:21,300 --> 00:18:24,700
the body image thing again like.
No, no, we can't do that again, 

295
00:18:24,700 --> 00:18:27,700
not only bad social aspect of 
it, but like also in the 

296
00:18:27,700 --> 00:18:31,000
pandemic like there's a lot of 
resentment. 

297
00:18:31,000 --> 00:18:33,400
No. 
I was listening to about a 

298
00:18:33,500 --> 00:18:36,800
podcast called violating 
Community guidelines, which is 

299
00:18:36,800 --> 00:18:40,800
from David Birney, Broski and 
Sarah shower, who are aged NZ 

300
00:18:40,800 --> 00:18:46,100
and Millennial influencer Duo, 
and they were talking about 

301
00:18:46,100 --> 00:18:49,800
influencer marketing as a whole.
And they were saying that, like,

302
00:18:50,000 --> 00:18:53,400
what we're seeing now post, 
pandemic, is that influencer 

303
00:18:53,400 --> 00:18:58,000
marketing is kind of in this 
weird sort of purgatory. 

304
00:18:58,100 --> 00:19:01,300
Because like people like 
Michaela, who are just like, who

305
00:19:01,500 --> 00:19:05,600
Have like these collections of 
like, makeup that they just, 

306
00:19:05,600 --> 00:19:09,700
like, are able to just purchase 
without thinking of it, people 

307
00:19:09,700 --> 00:19:12,500
who suffered so much during the 
pandemic. 

308
00:19:12,500 --> 00:19:15,100
And I think we see a lot of like
that she right now with 

309
00:19:15,100 --> 00:19:18,400
inflation, like things are just 
becoming very unaffordable. 

310
00:19:18,800 --> 00:19:21,300
All of us are little like 
watching this on our social 

311
00:19:21,300 --> 00:19:24,600
media channels and we feel 
nothing but resentment because 

312
00:19:24,600 --> 00:19:27,000
we don't want to be anything 
like that because they are the 

313
00:19:27,000 --> 00:19:29,500
like we saw during the eight 
became exacerbated during the 

314
00:19:29,500 --> 00:19:31,800
pandemic because you saw into 
people's homes like Couldn't 

315
00:19:31,800 --> 00:19:33,900
even like, you know, like I'm 
thinking of like that one 

316
00:19:34,200 --> 00:19:36,900
failed. 
Imagine video with all the 

317
00:19:36,900 --> 00:19:41,200
celebrities and their wonderful.
Ah, a man who in their pools. 

318
00:19:41,300 --> 00:19:45,200
Meanwhile, there are like record
like long lines at the food bank

319
00:19:45,200 --> 00:19:47,100
because people can't afford 
food. 

320
00:19:47,100 --> 00:19:51,200
So like, you know, we're seeing 
the sort of, like, influencer 

321
00:19:51,200 --> 00:19:53,400
marketing is kind of known for 
lampooning. 

322
00:19:53,700 --> 00:19:56,200
Thanks to such a degree like, 
especially on YouTube. 

323
00:19:56,200 --> 00:19:59,700
This isn't definitely, you could
people just have so much money 

324
00:20:00,200 --> 00:20:03,000
from envelope from Um, their 
time as influencers. 

325
00:20:03,000 --> 00:20:06,100
And like, Jeffree Star is a 
really great example of this. 

326
00:20:06,100 --> 00:20:09,200
It's like no one looks at 
Jeffree Star and goes, like, I 

327
00:20:09,208 --> 00:20:11,100
want to be like him. 
Everybody looks at Jeffree Star 

328
00:20:11,100 --> 00:20:13,400
in ghosts. 
They hate him so much. 

329
00:20:13,400 --> 00:20:16,400
It's because it's like this 
resentment of, like, people 

330
00:20:16,400 --> 00:20:19,300
like, it's like that beam as I 
people are dying out here Kim 

331
00:20:19,400 --> 00:20:20,800
Jenkins. 
He feels as I think a little bit

332
00:20:20,800 --> 00:20:23,500
more than Millennials because I 
think Millennials as a 

333
00:20:23,600 --> 00:20:27,700
demographic were kind of more 
into like subtle Jabs and like 

334
00:20:28,200 --> 00:20:31,300
tend to be pretty, okay? 
Like we don't the finances are 

335
00:20:31,500 --> 00:20:35,100
The Salient, they're still 
there, still an issue as a gen Z

336
00:20:35,100 --> 00:20:37,800
who is like, literally like 
they're now just going to 

337
00:20:37,800 --> 00:20:41,000
college and like finishing 
college and like trying to like 

338
00:20:41,000 --> 00:20:43,100
get like their first job 
overall. 

339
00:20:43,100 --> 00:20:44,800
Everybody's. 
They're just going like this is 

340
00:20:44,800 --> 00:20:48,900
a scam because, you know, this 
is hard and the markets hard, 

341
00:20:48,900 --> 00:20:53,800
like it's all terrible and so 
after, that's what I could like 

342
00:20:53,800 --> 00:20:56,000
a real Millennial. 
Yes. 

343
00:20:57,500 --> 00:20:59,000
And after that whole diatribe, 
whatever. 

344
00:21:01,500 --> 00:21:04,600
Are you Frankie you up like this
is where like we're kind of 

345
00:21:04,600 --> 00:21:08,900
seeing like you know for every 
whatever they took a class in 

346
00:21:08,900 --> 00:21:11,300
college once and they said like 
every culture has a 

347
00:21:11,308 --> 00:21:13,900
counterculture and that's just a
natural progression of things. 

348
00:21:14,200 --> 00:21:16,100
So like we're still seeing them 
extension of like the 

349
00:21:16,100 --> 00:21:19,700
counterculture from like the 
early 2000s but I think also now

350
00:21:19,700 --> 00:21:23,500
Jen's he's bringing this extra 
layer, like Kiki said of like, 

351
00:21:24,500 --> 00:21:27,000
everybody lies to us. 
I'm not believing you for a 

352
00:21:27,000 --> 00:21:29,700
second and like I think that's 
what makes this Michaela thing. 

353
00:21:29,700 --> 00:21:32,800
So heartbreaking, which I can't 
I empathize with those just 

354
00:21:32,800 --> 00:21:35,700
like, oh, you're just like the 
rest of them. 

355
00:21:36,100 --> 00:21:39,200
Yeah. 
Or even like when you think 

356
00:21:39,200 --> 00:21:41,800
about where she started and 
where she is now and the big 

357
00:21:41,800 --> 00:21:44,400
shift there, right? 
Like kind of selling your soul 

358
00:21:44,400 --> 00:21:47,700
or selling out. 
People have also accused her of 

359
00:21:47,800 --> 00:21:52,900
selling out as well. 
So Brands can recover from 

360
00:21:52,900 --> 00:21:56,600
Scandal and they have, I mean, 
you could look at morphe as an 

361
00:21:56,600 --> 00:22:00,700
example of the brand, not even 
get me started. 

362
00:22:01,400 --> 00:22:03,300
I know I am and I am, and I 
could talk about this because we

363
00:22:03,300 --> 00:22:05,200
actually used to shop. 
I'm working once in awhile at 

364
00:22:05,200 --> 00:22:08,200
the Valley, Fair Mall. 
They were actually under a 

365
00:22:08,200 --> 00:22:13,500
distribution parent company. 
I believe Forma form a filed for

366
00:22:13,500 --> 00:22:16,000
bankruptcy. 
Big reason of that is because 

367
00:22:16,000 --> 00:22:19,300
morphe really invested into 
influencers, for selling their 

368
00:22:19,300 --> 00:22:23,100
products like collaborating on 
makeup palette influencers. 

369
00:22:23,400 --> 00:22:26,100
So just Jeffree Star. 
I have no question that they 

370
00:22:26,100 --> 00:22:29,800
would probably partnered with 
Mikayla at some point to this, 

371
00:22:29,800 --> 00:22:33,800
just kind of their brand. 
So, Yeah, you know you could see

372
00:22:33,800 --> 00:22:37,400
some makeup brands recover but 
there's quite a few that 

373
00:22:38,000 --> 00:22:41,100
especially ones that have 
invested heavily in influencers.

374
00:22:41,100 --> 00:22:44,000
Just are really struggling right
now, and I don't know if they're

375
00:22:44,000 --> 00:22:46,600
going to recover. 
Well, it's been interesting for 

376
00:22:46,600 --> 00:22:52,100
me to look at this particular 
issue and not see L'Oreal say 

377
00:22:52,100 --> 00:22:56,300
anything or do anything like 
there's been no nothing out 

378
00:22:56,300 --> 00:22:58,700
there about about it. 
Yeah. 

379
00:22:58,700 --> 00:23:02,500
Like if you ask me like it's 
this, they They talked about it 

380
00:23:02,500 --> 00:23:05,500
with the whole Ticketmaster 
situation and the Taylor Swift 

381
00:23:05,500 --> 00:23:08,300
tickets. 
But it's like, I think to me, 

382
00:23:08,500 --> 00:23:12,700
L'Oreal such a big company like,
owns a couple other, like, huge 

383
00:23:12,700 --> 00:23:15,200
Brands, I think ysl's, I want to
buy them and what? 

384
00:23:15,200 --> 00:23:17,200
Yeah, they do. 
They're just, they're just too 

385
00:23:17,200 --> 00:23:19,600
big to care. 
Like, you know, this is one 

386
00:23:19,600 --> 00:23:22,100
influence their sure, she got a 
huge following and someone 

387
00:23:22,100 --> 00:23:25,900
mascara, they have like, 20 
more, you know, they don't have 

388
00:23:25,900 --> 00:23:30,100
to put in that effort to kind of
Recent Like, You Know, cover up 

389
00:23:30,100 --> 00:23:31,700
their image because everybody's 
mad at Michaela. 

390
00:23:31,700 --> 00:23:33,400
No one's mad at them. 
Yes. 

391
00:23:33,400 --> 00:23:36,700
And I could think that's 
interesting because there was 

392
00:23:36,700 --> 00:23:43,700
and I said, yeah I saw a guy 
state that L'Oreal probably saw 

393
00:23:43,700 --> 00:23:47,700
a video because they're required
to give a video to L'Oreal to 

394
00:23:47,700 --> 00:23:51,200
review of them demonstrating the
product. 

395
00:23:51,300 --> 00:23:55,200
And they probably were not 
satisfied and they probably had 

396
00:23:55,200 --> 00:23:59,100
something to do with her, 
putting the lashes on And then 

397
00:23:59,100 --> 00:24:02,400
did redoing the video and it 
being acceptable. 

398
00:24:03,000 --> 00:24:07,600
So L'Oreal and I would totally 
agree that that could have 

399
00:24:07,600 --> 00:24:10,200
happened. 
I don't know if it did, but it's

400
00:24:10,200 --> 00:24:14,100
quite possible to me. 
L'Oreal is not taking 

401
00:24:14,100 --> 00:24:18,400
responsibility interesting that 
the influencer is being thrown 

402
00:24:18,400 --> 00:24:22,100
under the bus, but L'Oreal is 
coming through this without any 

403
00:24:22,100 --> 00:24:25,200
issue at least to date, right? 
I think there's more to the 

404
00:24:25,200 --> 00:24:27,900
picture, like I was saying in 
the beginning, more to the 

405
00:24:28,100 --> 00:24:32,100
Workflow of how these things 
happen that perhaps, you know, 

406
00:24:32,100 --> 00:24:37,000
we saw the end of it but there 
were a lot of other parts to it 

407
00:24:37,000 --> 00:24:39,500
involved. 
It's hard because I think it's 

408
00:24:39,500 --> 00:24:42,900
like trust is so fickle, 
especially on the internet as it

409
00:24:42,900 --> 00:24:45,000
is. 
Now you can fake just about 

410
00:24:45,000 --> 00:24:49,100
anything and you have to kind of
have this idea that like you 

411
00:24:49,108 --> 00:24:51,800
have to take what you see on the
internet with a grain of salt. 

412
00:24:51,900 --> 00:24:56,300
I can remember my students at 
San Jose State saying, oh, well,

413
00:24:56,300 --> 00:24:58,900
that's on Tick Tock, you can't 
believe The thing that's on 

414
00:24:58,900 --> 00:25:02,600
Tick-Tock is it in your 
estimation that it's less. 

415
00:25:02,600 --> 00:25:06,900
It's you're capable of getting 
away with a lot more on Tik-Tok 

416
00:25:06,900 --> 00:25:11,600
than you can on Instagram or any
other social media platform. 

417
00:25:13,800 --> 00:25:17,800
I don't think so like I do you 
think he but I think like get 

418
00:25:17,800 --> 00:25:21,100
away with more on Facebook just 
because like the people use 

419
00:25:21,100 --> 00:25:24,300
Facebook now our people I'm 
sorry Mom from your generation 

420
00:25:24,300 --> 00:25:28,200
who like don't have this idea of
the internet up like you know 

421
00:25:28,200 --> 00:25:31,900
being this inherently like not 
true sort of play. 

422
00:25:32,800 --> 00:25:35,300
They can really matters. 
I think Tick-Tock is just used 

423
00:25:35,300 --> 00:25:37,800
by more people and there's more 
users. 

424
00:25:37,900 --> 00:25:41,600
So like of course it's going to 
come up more often I think yeah 

425
00:25:41,600 --> 00:25:44,700
that's an interesting thought 
and Just I guess to add my two 

426
00:25:44,700 --> 00:25:46,900
cents. 
It's interesting because if you 

427
00:25:46,900 --> 00:25:50,700
look at Instagram and the 
reputation that it has I think 

428
00:25:50,700 --> 00:25:55,300
it really got a bad reputation 
after some time because tons of 

429
00:25:55,300 --> 00:25:58,600
influencers took talk wasn't 
really around yet influencers 

430
00:25:58,600 --> 00:26:03,000
were really using Instagram as a
way to do advertisements but not

431
00:26:03,000 --> 00:26:05,900
really disclosing that it was an
ad Instagram. 

432
00:26:05,900 --> 00:26:09,300
Got this reputation of being a 
very fake place and I think What

433
00:26:09,300 --> 00:26:12,400
attracted people to Tech talk, 
not only is it addicted to have 

434
00:26:12,400 --> 00:26:17,000
this endless The endless stream 
of content but also seem more 

435
00:26:17,000 --> 00:26:18,700
authentic. 
At the beginning. 

436
00:26:18,700 --> 00:26:21,400
I think I feel like because it's
not Instagram, doesn't have that

437
00:26:21,400 --> 00:26:25,700
kind of bad association with it.
So I think at first took talk, 

438
00:26:25,700 --> 00:26:29,900
you know, and I do believe that 
a lot of more influencers you 

439
00:26:29,900 --> 00:26:31,900
know, use Tick-Tock and they 
were able to get away with a 

440
00:26:31,908 --> 00:26:36,200
little bit more just because of 
like the format of tick-tock, 

441
00:26:36,800 --> 00:26:39,800
the kale has also been 
criticized for using filters and

442
00:26:39,800 --> 00:26:42,700
everything in her videos. 
That hasn't really been a big 

443
00:26:42,700 --> 00:26:44,900
issue like I think she's 
probably been able to get away 

444
00:26:44,900 --> 00:26:49,300
with it if that's the case. 
So I would argue available Norm 

445
00:26:49,300 --> 00:26:51,200
I think that's going to be 
angry. 

446
00:26:51,800 --> 00:26:54,200
Yeah. 
But I feel like it's not usually

447
00:26:54,200 --> 00:26:56,700
clocked. 
That's a good point. 

448
00:26:56,700 --> 00:27:01,600
So I have a hard time calling it
unless it's like obvious, but 

449
00:27:01,700 --> 00:27:05,200
most of the time it's not. 
Mmm, nice facetune. 

450
00:27:05,900 --> 00:27:10,800
Blur effect at 100%. 
Maybe we all just want to watch 

451
00:27:10,800 --> 00:27:15,000
the process so it's transparent.
And For being sold to. 

452
00:27:15,100 --> 00:27:17,900
We are made aware that were 
being sold to. 

453
00:27:18,100 --> 00:27:21,800
There were suggestions, I know 
in a lot of the comments about 

454
00:27:21,800 --> 00:27:25,100
what Michaela should do. 
That is the million dollar 

455
00:27:25,100 --> 00:27:29,200
question. 
What would you suggest she do? 

456
00:27:29,400 --> 00:27:33,300
She's handling it in a way that 
we don't really see often. 

457
00:27:33,400 --> 00:27:36,500
Actually it's kind of rare to 
see an influencer or not even 

458
00:27:36,500 --> 00:27:41,100
address it once, but I think 
it's actually might be a little 

459
00:27:41,100 --> 00:27:47,200
smart to do for her. 
Her is it is it a thing that I 

460
00:27:47,200 --> 00:27:49,800
enjoy as a consumer? 
Not really? 

461
00:27:49,800 --> 00:27:52,300
Because I don't really, I would 
rather it have some 

462
00:27:52,300 --> 00:27:57,000
accountability be taken or set 
or anything, but she hasn't she 

463
00:27:57,000 --> 00:28:00,600
hasn't really addressed it. 
I don't know what I would 

464
00:28:00,600 --> 00:28:02,800
suggest. 
I it would be nice to have an 

465
00:28:02,800 --> 00:28:06,500
apology or maybe some 
clarification or if she really 

466
00:28:06,500 --> 00:28:09,900
wanted to save her reputation 
would be to do the video again 

467
00:28:10,400 --> 00:28:13,300
or on an Instagram live or 
something showing them. 

468
00:28:13,300 --> 00:28:14,900
I Sarah. 
But I know she's not going to do

469
00:28:14,900 --> 00:28:17,000
that. 
I know that L'Oreal has got 

470
00:28:17,000 --> 00:28:20,100
their own interests and 
contract, and things like that, 

471
00:28:20,100 --> 00:28:23,400
so it's a little cocky. 
Yeah, I guarantee you like in 

472
00:28:23,400 --> 00:28:26,400
the continent influencer 
contract that they have with her

473
00:28:26,400 --> 00:28:30,800
like it like they strictly 
regulate like what you can post,

474
00:28:30,800 --> 00:28:34,500
how long the video had to be 
like like phones with what 

475
00:28:34,500 --> 00:28:37,000
camera, whatever. 
But I think you got to your 

476
00:28:37,000 --> 00:28:39,000
point K. 
Like I see a lot of influencers 

477
00:28:39,000 --> 00:28:43,800
like muck up and like I give it 
I to be in this is just Me. 

478
00:28:44,200 --> 00:28:45,600
But I'm sure I'm not alone in 
this. 

479
00:28:45,600 --> 00:28:49,300
Like once my trust is lost when 
from an influencer it's lost, 

480
00:28:49,300 --> 00:28:52,500
like it, there's really you 
really can't go back to like how

481
00:28:52,500 --> 00:28:55,200
much I was invested like 
initially. 

482
00:28:55,800 --> 00:28:58,400
However, like I haven't, I have 
an extra respect for people who 

483
00:28:58,400 --> 00:29:02,400
like, you know, they fess up 
like they say like, hey, I 

484
00:29:02,900 --> 00:29:05,800
messed up. 
I'm sorry, like I'm sorry for 

485
00:29:05,800 --> 00:29:08,100
the people. 
I heard like, you know, they 

486
00:29:08,100 --> 00:29:11,500
make like a truly Earnest 
apology that is not, that is not

487
00:29:11,500 --> 00:29:13,300
them. 
There's this infamous. 

488
00:29:13,900 --> 00:29:17,500
Meme of like influencers to an 
apology videos will crying and 

489
00:29:17,500 --> 00:29:20,800
not saying anything like that. 
Actually apologizing. 

490
00:29:20,800 --> 00:29:23,500
That kind of apologizing. 
I appreciate the ones that 

491
00:29:23,500 --> 00:29:26,800
literally just like straight-up 
say like I'm sorry I messed up 

492
00:29:26,800 --> 00:29:29,700
like just that there's closure 
that way you can move on and 

493
00:29:29,700 --> 00:29:33,100
like I said your brain and 
flight from a functional Point 

494
00:29:33,100 --> 00:29:36,900
like you won't you can kind of 
have extra leverage to ignore 

495
00:29:36,900 --> 00:29:40,200
the comments and the future 
being like for remember laughs 

496
00:29:40,200 --> 00:29:42,700
Gabe. 
Love it every blah but you know,

497
00:29:42,700 --> 00:29:44,700
not that. 
This moment, I'm thinking key 

498
00:29:44,700 --> 00:29:47,900
like, what do you think about? 
Maybe she's doing this now to 

499
00:29:47,900 --> 00:29:51,500
show other brands that like, you
know, I'm right or die. 

500
00:29:51,500 --> 00:29:54,300
Like sponsor me. 
I can get more moola. 

501
00:29:55,500 --> 00:29:57,200
And that's why she's not 
apologizing. 

502
00:29:57,900 --> 00:29:59,800
Maybe there's more deals with 
L'Oreal in the future. 

503
00:30:01,000 --> 00:30:04,300
Yeah, I think she would lose 
more even more followers. 

504
00:30:04,300 --> 00:30:06,000
That, that was the case that 
they were going to partner and 

505
00:30:06,000 --> 00:30:08,800
stuff. 
Again, I was also wondering to 

506
00:30:09,000 --> 00:30:13,300
conspiracy because she has like 
an insane about a views on that 

507
00:30:13,300 --> 00:30:18,200
video like 44 million. 
Like she's probably making tons 

508
00:30:18,800 --> 00:30:21,800
off of something Emma. 
I don't know how Tick-Tock 

509
00:30:21,800 --> 00:30:25,500
Revenue works or like where you 
monetize or how you monetize. 

510
00:30:25,500 --> 00:30:29,000
But with that many views, I feel
like she's probably getting a 

511
00:30:29,000 --> 00:30:30,700
lot of money. 
I'm not sure. 

512
00:30:30,900 --> 00:30:35,400
So it's very interesting you 
know what I mean like wondering 

513
00:30:35,400 --> 00:30:38,600
that was like intent not 
intended for me. 

514
00:30:38,600 --> 00:30:43,200
Be like well there's that old 
saying you know any publicity is

515
00:30:43,200 --> 00:30:45,100
good publicity. 
Yeah. 

516
00:30:45,200 --> 00:30:53,500
Any user good view but I I don't
buy it because if your brand is 

517
00:30:53,500 --> 00:30:58,400
hurt because of especially if 
it's something like an element 

518
00:30:58,400 --> 00:31:03,900
that your generation, It's very 
high as a value, which is 

519
00:31:04,300 --> 00:31:09,100
honesty and authenticity. 
Transparency, any of those 

520
00:31:09,100 --> 00:31:15,400
things are violated, she might 
be okay for a while every time 

521
00:31:15,400 --> 00:31:21,400
you go to that brand and you see
that person you're going to go 

522
00:31:22,100 --> 00:31:27,800
not authentic, not trustworthy 
your revenue and what you're 

523
00:31:27,800 --> 00:31:30,600
trying to get people to do is 
going to decrease. 

524
00:31:30,800 --> 00:31:34,700
He's so that would be what I 
would say about a hurt brand 

525
00:31:34,900 --> 00:31:39,800
that you you do have to address 
it and experience says the 

526
00:31:39,800 --> 00:31:41,700
sooner you address it the 
better. 

527
00:31:42,000 --> 00:31:43,600
Yeah. 
Like I'm you know, key do you 

528
00:31:43,600 --> 00:31:47,000
remember the whole Jaclyn Hill 
morphe palette debacle? 

529
00:31:48,100 --> 00:31:53,000
TBT what a scandal. 
I think what a moment I think 

530
00:31:53,000 --> 00:31:56,800
she's probably, you know, the 
best comparison. 

531
00:31:57,400 --> 00:32:01,400
So the whole thing's the Jaclyn 
Hill like and morphe like you 

532
00:32:01,400 --> 00:32:03,900
know, speaking of influence or 
collaborations they collaborate,

533
00:32:03,900 --> 00:32:06,800
collaborated on a pallet. 
Hi, I will test that I own that 

534
00:32:06,800 --> 00:32:09,400
palette at one time. 
But now, with more fees, most 

535
00:32:09,400 --> 00:32:13,000
recent Scandal about the quality
of their eyeshadows, I no longer

536
00:32:13,000 --> 00:32:15,400
have it. 
People were complaining that 

537
00:32:15,400 --> 00:32:17,200
they have quality like, you pay 
like 40. 

538
00:32:17,300 --> 00:32:20,700
Oh I don't know like 38 40 
dollars for this palette of like

539
00:32:20,700 --> 00:32:22,700
28 eyeshadows which is pretty 
big. 

540
00:32:22,800 --> 00:32:24,200
People were complaining about 
the quality. 

541
00:32:24,300 --> 00:32:27,600
She was like I you know, I'm 
sorry there was like an 

542
00:32:27,600 --> 00:32:30,700
oversight like between me and 
morphe, I'm not here to point 

543
00:32:30,700 --> 00:32:32,500
fingers, but we're here to get 
those done. 

544
00:32:32,600 --> 00:32:34,800
It should be formulated the 
palette and re-released it, 

545
00:32:35,400 --> 00:32:37,900
which I think was a great 
solution all in all. 

546
00:32:38,300 --> 00:32:41,400
And like she has her own brand 
that and like outside at the 

547
00:32:41,400 --> 00:32:44,600
morphe collaboration, I think I 
don't know how popular it is. 

548
00:32:44,600 --> 00:32:48,400
I certainly don't, you know, for
Mikayla I Yeah, like that 

549
00:32:48,400 --> 00:32:51,000
suggestion. 
So that just do the video again,

550
00:32:51,000 --> 00:32:53,800
which like contractually. 
I don't know how well she'd be 

551
00:32:53,800 --> 00:32:55,800
able to do that. 
Yeah. 

552
00:32:55,800 --> 00:32:57,200
Like, I mean, that's the only 
way out, right? 

553
00:32:57,200 --> 00:32:59,000
Looks like you fess up you 
moron? 

554
00:32:59,200 --> 00:33:03,500
Yeah, I also think you can. 
It's an opportunity for her to 

555
00:33:03,500 --> 00:33:05,200
lead. 
Take. 

556
00:33:05,300 --> 00:33:08,300
Oh, not just ownership of what 
happened. 

557
00:33:08,500 --> 00:33:11,700
Teach people about the whole 
thing when it comes to 

558
00:33:11,700 --> 00:33:16,500
influencing and sponsorships and
blow the lid off of that. 

559
00:33:16,600 --> 00:33:19,500
Just beat Transparent about that
too, right? 

560
00:33:20,200 --> 00:33:22,200
Yeah. 
So, is there anything else 

561
00:33:22,200 --> 00:33:25,600
ladies that you would like to 
add to the episode today? 

562
00:33:25,600 --> 00:33:29,300
I did have a question for you 
guys, because I have to be 

563
00:33:29,300 --> 00:33:34,700
honest, I did buy the mascara 
because I wanted to try it 

564
00:33:34,700 --> 00:33:36,500
because it actually looked like 
a mascara. 

565
00:33:36,500 --> 00:33:41,100
I would like. 
So I'm, you know, wondering for 

566
00:33:41,100 --> 00:33:43,000
you guys. 
Would you try this mascara with 

567
00:33:43,000 --> 00:33:48,100
all that's gone down? 
Absolutely, I would I wouldn't 

568
00:33:48,100 --> 00:33:50,200
try it. 
Just well, it to me, like, I 

569
00:33:50,200 --> 00:33:52,300
wouldn't try for the results 
because I know the results are 

570
00:33:52,308 --> 00:33:57,900
kind of bogus. 
However, I would open myself up 

571
00:33:57,900 --> 00:34:00,800
to buying a lorry at mascara. 
But that doesn't mean anything 

572
00:34:00,800 --> 00:34:05,400
on the floor, like the entire 
mascara Market in drugstores. 

573
00:34:05,800 --> 00:34:09,199
So, I don't know. 
It's hard to say I have like, I 

574
00:34:09,207 --> 00:34:13,400
am a very big waterproof gal, 
because when I wear my skirts 

575
00:34:13,400 --> 00:34:15,600
into the office and I hate when 
as much as because it makes me 

576
00:34:15,600 --> 00:34:18,500
look not great for A variety of 
reason. 

577
00:34:18,500 --> 00:34:19,900
So they made a waterproof 
formula. 

578
00:34:19,900 --> 00:34:22,199
I would probably try, but I have
my brand smell, like, I'm so, 

579
00:34:22,199 --> 00:34:25,300
are you wearing it today? 
Nausea was were in the tower. 28

580
00:34:25,300 --> 00:34:26,800
mascara? 
Yeah. 

581
00:34:27,199 --> 00:34:29,800
Wait, actually. 
She was giving flirted with 

582
00:34:29,800 --> 00:34:35,300
right and left. 
So today, look what I got. 

583
00:34:35,400 --> 00:34:37,300
I have you like it. 
I love it. 

584
00:34:37,300 --> 00:34:40,400
I'm wearing it now, and it's 
really one of the best glass 

585
00:34:40,800 --> 00:34:43,800
tower, 28, glass, y'all so good.
Yes. 

586
00:34:44,699 --> 00:34:49,900
Anyways, what was your 28 and 
What was the mascara? 

587
00:34:49,900 --> 00:34:52,600
You got me that I just that I 
loved that. 

588
00:34:52,600 --> 00:34:55,100
I hadn't had for a while and 
only week. 

589
00:34:55,199 --> 00:34:58,600
Yeah, Dolly wink. 
Yeah, I see. 

590
00:34:58,600 --> 00:35:01,700
I have that on today. 
That doesn't budge doesn't 

591
00:35:01,700 --> 00:35:04,300
budge. 
Doesn't go anywhere even 

592
00:35:04,300 --> 00:35:07,000
listeners. 
If you've got Crisco under your 

593
00:35:07,000 --> 00:35:12,400
eyes with eye cream. 
So it does not move. 

594
00:35:12,500 --> 00:35:15,600
It's wonderful. 
The other suggestions we have 

595
00:35:15,600 --> 00:35:19,300
for our listeners. 
Our beauty secrets makeup by 

596
00:35:19,300 --> 00:35:21,400
Mario foundations. 
Pretty awesome. 

597
00:35:21,400 --> 00:35:25,100
It's super moisturizing and it's
my go-to for my Foundation. 

598
00:35:25,700 --> 00:35:28,600
I'm Shimmer in it and a little 
Shimmer, a little Shimmer. 

599
00:35:28,600 --> 00:35:32,000
So like if you don't like that 
would not recommend, but if you 

600
00:35:32,000 --> 00:35:35,200
love Foundation that doesn't 
make, you feel super dry after 

601
00:35:35,200 --> 00:35:38,100
about eight hours, it's great 
car. 

602
00:35:38,500 --> 00:35:41,500
And if you have super dry skin, 
I would also use it with the 

603
00:35:41,500 --> 00:35:46,600
Laura Mercier hydrating primer. 
Is recommended to be by Sephora 

604
00:35:46,600 --> 00:35:50,000
employee who uses a personally. 
Speaking of influencers, love 

605
00:35:50,000 --> 00:35:52,200
that I love when you guys talk 
Beauty. 

606
00:35:52,200 --> 00:35:56,500
It's like, I feel like you're 
have been involved in the family

607
00:35:56,500 --> 00:35:59,900
business. 
You picked it up and moved on 

608
00:35:59,900 --> 00:36:04,000
with it and far exceeded 
anything I ever did. 

609
00:36:04,900 --> 00:36:07,300
I'll let you know, Mom, I went 
into the office twice last week 

610
00:36:07,300 --> 00:36:10,000
and I got a compliment to my 
makeup both times and I gave out

611
00:36:10,000 --> 00:36:12,700
some recommendations. 
So I am not surprised. 

612
00:36:12,700 --> 00:36:14,300
You're both such beautiful 
girls. 

613
00:36:14,600 --> 00:36:21,300
I'm so lucky anyway I'm glad 
listeners can't see you making 

614
00:36:21,300 --> 00:36:27,300
us the faces right? 
Alright well thank you so much 

615
00:36:27,300 --> 00:36:29,800
for being here today. 
I love you both. 

616
00:36:29,800 --> 00:36:32,800
So very much and great to be 
here you. 

617
00:36:33,000 --> 00:36:35,300
Thank you. 
And thank you for joining today 

618
00:36:35,800 --> 00:36:44,500
by my my thank you for listening
today and wish you Sure. 

619
00:36:44,500 --> 00:36:47,700
Hope you enjoyed this episode, 
and if you did, please leave a 

620
00:36:47,707 --> 00:36:50,100
comment wherever you listen to 
your podcast. 

621
00:36:50,500 --> 00:36:53,000
Can also join our public 
Facebook group. 

622
00:36:53,100 --> 00:36:56,100
Girl, take the lead or visit her
website. 

623
00:36:56,100 --> 00:36:59,400
Girl, Take the Lead pod.com as a
follow-up. 

624
00:36:59,400 --> 00:37:03,900
I check to see if Mikayla had 
lost any followers and as of 

625
00:37:03,900 --> 00:37:07,100
this recording, she was still 
trending about 14 million. 

626
00:37:07,100 --> 00:37:11,200
And I learned she actually 
acquired 700,000 for the past 30

627
00:37:11,200 --> 00:37:14,300
days, so I think she's doing 
just fine. 

628
00:37:14,500 --> 00:37:17,800
And maintaining also because we 
talked a fair amount about 

629
00:37:17,800 --> 00:37:23,100
Rihanna and her brand Fenty, she
happened to have seen an eight 

630
00:37:23,100 --> 00:37:27,300
hundred and thirty percent 
increase in internet searches 

631
00:37:27,300 --> 00:37:30,200
following her promotion during 
Super Bowl Halftime. 

632
00:37:30,300 --> 00:37:34,000
Oh the power of the internet 
next week I'll pick up on one of

633
00:37:34,008 --> 00:37:39,000
the topics we discussed in this 
episode apologizing found a 

634
00:37:39,000 --> 00:37:41,400
great book with an amazing 
title. 

635
00:37:41,800 --> 00:37:44,100
Sorry sorry. 
Sorry the case. 

636
00:37:44,400 --> 00:37:47,900
You're good. 
Apologies by Marjorie angle and 

637
00:37:47,900 --> 00:37:53,400
Susan McCarthy, you'll not want 
to miss this review and also I 

638
00:37:53,400 --> 00:37:58,300
got a great one in the works for
the week after with Colonel Kim 

639
00:37:58,300 --> 00:38:02,400
Campbell US Air Force retired. 
She has a new book about to be 

640
00:38:02,400 --> 00:38:06,600
released flying in the face of 
fear and it's truly a great 

641
00:38:06,600 --> 00:38:08,800
read. 
So join us for that one too. 

642
00:38:08,900 --> 00:38:11,300
Thanks for being here and talk 
to you soon. 

643
00:38:11,300 --> 00:38:12,200
Bye.