Welcome to episode, 57 of girl take the lead or each week.
We explore Womanhood and Leadership and I'm your host.
Yo Kenny, the girls are back. Emma, the millennial and Kiki.
The jinns easier. Rejoin me to talk about lash
lighting and authenticity in Internet culture and then Kiki
help us make sense of lash lighting which is gas lighting
by an internet influencer. But this one's about wearing
false eyelashes. The term started blowing up the
internet January 25th, and still continues.
You'll hear the different generational perspectives about
authenticity and what they expect from influenster, Sirs
and Beauty in general. We also look at different
examples of personal branding like Rihanna's venti and brands
that did not survive scandals. And we'll also discuss if an
apology is in order. Make sure you listen to the very
end because we're going to share some of our beauty tips.
So here we go. Enjoy the listen.
So my guests today, I'm so excited to have Kiki and Emma
back. Emma, would you just kind of
introduce yourself to folks? Who don't know who you are?
I'm Emma. I am.
The millennial comes on from time to time but it's going to
moment. So, I put back.
Yeah, I'm Kiki. The Zoomer just easier and I
also come out of from time to time for, I'm really excited.
I had to hang out with my mom and sister for our topic today
Mom. Yeah.
So that the way we get started on this topic, is that Kiki came
by and said, oh, did you hear about lash gate?
And I immediately sorry went to Watergate was not it.
And I said no, she said, well, I think we should discuss it on
the podcast. I think would be a good topic,
so maybe you guys could kick it off first by telling our, Our
listeners. What lash gate is pretty key for
this. Okay?
Okay, period. So, lash gate is situation of
started on the platform Tick-Tock and it all starts with
a beauty influencer name, Michaela, new quera.
She has got like 14 million followers on Tick Tock, she's a
big Beauty and phone sir. I am actually like You know, I
was a very loyal, you know, fan or follower, not like extreme,
like, pumping on commenting on other stuff but I did enjoy
their content when it came to reviewing.
Makeup products, actually have bought products because of her
recommendation. So, she did a mascara
advertisement for a mascara called.
I think the L'Oreal telescopic and looks like L'Oreal did quite
a huge Huge push when it came to marketing with influencers,
because different influencers on Tick Tock have reviewed.
This product Mikayla was one of them.
Basically, what lashka is, is that in Michaela's review,
people are suspecting that she was not fully honest about her
review. When people were watching her
review, she was doing close-ups of the mascara and how performed
on her lashes. And you see in the first couple
of You know, maybe like half or not the first couple but think
about it now, the first half, you see her lashes look a
certain way. It looks realistic, I think it's
people that wear mascara. We know that mascara is not
going to give us separation while you play like all of this
stuff, right? You got to compromise, you know?
Anyways, some you lose them for ya ugly, her last will look
normal the first half and then after a certain frame where
she's, you know, showing the lashes from the side I'd when
she goes back to like the front and back facing camera view, it
looks like she has false lashes on and people in the comments
were like are you wearing false lashes and everything?
And she denied it, she said, no, like this mascara is just that
good. That's where this discussion is
starting. And that's why I brought it up
to my mom because I thought it had a lot to do with personal
brand and influencers, because I even feel a little like, weird
about it. You know, Ami Ami it kind of
changed my perspective of her trustworthiness because if you
ask me, those are definitely some Ardell wispies our sun.
But oh yeah. Like I looked, I was like, okay,
can't be that bad. And then I looked at pictures
and I was just like, girl, who are you?
Fooling with those, right? But you can see another layer of
lashes, which mascara doesn't do for you.
I'm so, I'm like, how could that be anything other than false
lashes? And I have so many Other
questions I'm like, how did she think she would not get like
clocks right for that especially because like all her followers
are just such a devout like Beauty people that I'm like they
know what false lashes look like.
Even though I don't wear themselves, I for listeners who
may not know this. I spent 11 years in the beauty
industry and that's a couple of my listeners.
I know I worked with either a travel on or at Avon also worked
on mascara. As in fact, my brand that I
launched was called mink coat mascara, and I also worked on
skincare with the Nivea brand. So, when you brought this up, I
went oh, you know, like a lot of things like when you have a
scandal or you have something that happens, there's always
more going on. There is it's like looking at
the whole workflow happening around it.
It and what other were other things are going on that
influenced it, mascaras for a beauty company, like L'Oreal
super important, it's where they make most of the profit is on
mascara so that they can afford to do things for eyeshadows and
nail. And in terms of beauty mascaras,
that's like the Holy Grail. That's like that's got to go.
Well, so when This happened. I went.
Oh of course this is going to be big.
You told me to key that the reaction to it.
Like it just lit up. Yeah I definitely lit up and it
brought up a very interesting kind of like response initially.
There were a lot of people that expressed you know
disappointment with her but then you also had a group of people
saying guys, it's just a mascara.
Why are we getting so upset? About it, there's more things in
the world to be upset about or something kind of invalidating
people's disappointment. That was very interesting to
see, but it definitely got a quite a big kind of immediate
reaction from people. I think, you know, I was
thinking about this. I'm like if she had not gotten
paid or sponsored, for that video, we would all be laughing
about it being like girl, that silly but really hard Or like
thinking about it like because it's because she got paid that
it looks like you know she's just like any other influencer
who kind of who like I think one of the ones that like cell
vitamin gummy being exactly like weight loss shakes and stuff
where, which I think, you know, it's its own sort of meme within
a fluent or culture. You know, it kind of removes the
legitimacy of like you like what you were saying like of her
brand, which is, you know, just in case you don't know McCaleb.
Like he's this girl with like this thick, a Boston accent,
like he's like maybe like four foot eleven, like she's and like
she comes off. It really is super honest about
when things don't work or and even then she just kind of like
it just doesn't work for me. She's super compassionate about
it. She's like, you know, it may
look different on you. Like you're not a terrible
person if you like it or whatever and it's just kind of
like, you know, it all comes back to it being like again.
If this was like something she didn't get paid for it would be
like the internet meme of this year.
I think it's like this extra whammy of like people are extra
her because she got paid and it's like oh like okay so she'll
lie to us it as long as she gets paid a little bit more.
So I think your Generations are very much into Beauty being
authentic. And it being as real as
possible, right? Yeah.
And when I was in the field, we were all about aspiration.
Put you know, do the color correction on the ad make her
look Flawless you know. Yeah.
Then the cheeks down. Make them look you know we were
about aspiration. It isn't like we would look at
Cindy Crawford you know, being are Unforgettable woman and go.
Oh, we're going to be Cindy Crawford.
We we kind of knew that we were. Not a Cindy Crawford.
But now it seems like, yeah, they're super model still in the
business, but influencers actually impact sales more than
supermodels do. I don't know what you guys think
about this, but I read that the authenticity and the importance
of that for your Generations is because, you know, you grew up
in a time where false that yes promises kind of like a red.
Yeah. But it Kind of you reject, the
lies, and you reject, or do you maybe it's like you said Emma,
if she had been honest about it, like if in the ads, we would
put, you know, color-enhanced, you know, color corrected to
make her look 20 years younger, or maybe, maybe it's okay.
Maybe, you know, that some of that happens and some of it
doesn't and just be honest about it it's kind of like to me.
So you No, like on social media, every single time, an
influencer, no matter on what platform it is whenever they get
paid to do something, you know, how they have to have hashtag
ad. It circles back to this one
event called Fire Island, which you probably like for
Millennials and Gen 2 years. It was like a whole thing.
It was like, so far Island would have.
Let visitors a festival. That was that was like supposed
to be like Coachella but like in the Bahamas and tldr it's cam a
bunch of people are stranded in the Bahamas.
It was like You know, it was like a whole imploding and it
was because in there was a lot of influence of our came before
hand up like these models like and like rappers.
Like being at this music festival.
It was supported by job rule who's like, you know, was a huge
figure and like their early thousand.
So it really hit like the millennial Market, super well.
And it was that false advertising and now, ever since
that everybody now has to put hashtag ad and I think having
that be In like a precedent that real remember, like it really
is, I mean, Kiki's generation. Like we're always kind of like
okay take things with a grain of salt because like, you know,
because we have more access to like more media channels like
including social media. Everything gets pushed on us
like a bajillion times. So like, you know, and influence
I think getting to like the point of like where do
influencers come from like key of I guess it's all about
YouTube and like talking to like see these influencers we play
who were just not Marshmallows for I'm like, I'm like Boston,
you know who aren't like descendants of models, they're
nothing special, but they just, they really like Beauties.
You can trust like it's almost like kind of like an artisan
appreciation for this stuff but I read that during the pandemic
like right at the beginning of the pandemic, when no one was
going into. Retail beauty sales, just fell
off social media just became super, super important.
Supermodels were not equipped, they didn't have the cameras,
they didn't have the video set up the way that the influencers
did. So the influencer market just
really took off retail. You can imagine that's where we
used to go to buy everything now.
It's like, no, we can look at a video of somebody actually using
it and make an assessment. Whether that's good for me or
not. I noticed this yesterday when I
was working with the girls Shouts at my lead, the way
workshop and we were talking about authenticity.
We were using Rihanna as an example of a very authentic
celebrity, her brand been T does really well.
And when I asked the girls, what do you, what do you see about
that? What do you, how do you see that
positioned in the market? And they were all right on, they
said, oh, she's Very inclusive. Her color palette is, you know,
expansive for almost anybody and their skin color.
The Norms have also changed significantly like Benji Beauty
was founded on like this idea of inclusion which like it's still
kind of like lacking in the market today especially for
people with darker skin tones and I think that's where she
really succeed is because when she's thought of she's I don't
think fantasies even like 10 years old like they were really
new brand and they really succeed because Were the only
one who like, went out of their way, half this really expansive
line. Like they started out with just
foundations and like they was like really successful and in
that respect and I think that's because more is tart.
It's not necessarily related to the space.
I think it's perhaps more about the actual Norms that they are
responding to and the kids what the consumers want.
And that's what makes a really successful because she's not
only I think she's in support JC Penny and like some other
stores. And I think that's kind of like
the real. I think what everybody
interpreter interprets is like the real success.
Yeah, I agree. And she's actually also Knowlton
now as well. One thing I wanted to touch on
as well as kind of like, you know, I completely agree with
Emma. Like I think Rihanna was really
responding to what we as Jen's ears and Millennials want the
norm to be like in the past. If you look at Victoria's
Secret, I think this is like a huge example of what we're
talking about early on. For Secret fashion show.
So that's like a dream. I know I'm not going to look
like Candice swimming pool. You know, but she looks great.
She looks beautiful all the laundry.
She's wearing a stunning and I think a lot of people were cool
with that, for some time. But when Gen Z came in and
started to prioritize, mental health, and seeing how these,
you know, advertisements and role model Role Models, quote or
icons make us feel inadequate insecure.
Cure and I think the beauty industry really thrived on that
like people insecurities, and I think gen Z and Millennials are
very smart and also, we're not trusting, like our generation is
not trusting of people. We're always going to question
everything. We don't just say yeah, for
sure. Like and so, yeah, I know, you
know, but so Victoria's Secret, they really went through and I
would say, I haven't fully recovered because they did not
adapt like they kept trying to sell the fantasy.
And people were done, people are really looking for fantasies and
advertisements anymore. They want the real thing.
I want the real thing. I want to see the actual result
of the product and a Victoria's Secret is about inclusion of a
Rihanna was one of the first to do anyone in an authentic way.
Like she it was not, I think a lot of people really saw it as
like, wow, this is like great. This is what we Want and we want
this to be normalized. People should go into Sephora
and be able to find something for them.
Even on websites. You know, being able to see like
darker Foundation Shades like, you know, when you're looking at
products, not always like the lightest or medium shade, you
know. So I think these changes are
definitely as a result of like the newer Generations coming in
and really wanting something different than what Mom, you
probably worked on for Ty and like, the fantasy or absolute
dream. You know, we really?
Really. Yeah.
And I think too like this, I mean, I can for my generation
like we, well, there was a lot of things but I think, you know,
to kick his point about Victoria's Secret.
Like, and like the heroin Chic Trends are like the 90s.
I kind of looked into the 2000s, which were like, if you look at
the statistics for eating disorders developed by girls
under the age of 18, Like, during like the early 2000s
awful stuff and I think like, you know, we're talking like,
you know, nowadays like there are people who have, like, come
out of that who have seen that are like, we don't want to go
back there. Like they're trying to make
low-rise jeans. I think again, which is just
like, you know, all of us are kind of going like, oh no, not
the body image thing again like. No, no, we can't do that again,
not only bad social aspect of it, but like also in the
pandemic like there's a lot of resentment.
No. I was listening to about a
podcast called violating Community guidelines, which is
from David Birney, Broski and Sarah shower, who are aged NZ
and Millennial influencer Duo, and they were talking about
influencer marketing as a whole. And they were saying that, like,
what we're seeing now post, pandemic, is that influencer
marketing is kind of in this weird sort of purgatory.
Because like people like Michaela, who are just like, who
Have like these collections of like, makeup that they just,
like, are able to just purchase without thinking of it, people
who suffered so much during the pandemic.
And I think we see a lot of like that she right now with
inflation, like things are just becoming very unaffordable.
All of us are little like watching this on our social
media channels and we feel nothing but resentment because
we don't want to be anything like that because they are the
like we saw during the eight became exacerbated during the
pandemic because you saw into people's homes like Couldn't
even like, you know, like I'm thinking of like that one
failed. Imagine video with all the
celebrities and their wonderful. Ah, a man who in their pools.
Meanwhile, there are like record like long lines at the food bank
because people can't afford food.
So like, you know, we're seeing the sort of, like, influencer
marketing is kind of known for lampooning.
Thanks to such a degree like, especially on YouTube.
This isn't definitely, you could people just have so much money
from envelope from Um, their time as influencers.
And like, Jeffree Star is a really great example of this.
It's like no one looks at Jeffree Star and goes, like, I
want to be like him. Everybody looks at Jeffree Star
in ghosts. They hate him so much.
It's because it's like this resentment of, like, people
like, it's like that beam as I people are dying out here Kim
Jenkins. He feels as I think a little bit
more than Millennials because I think Millennials as a
demographic were kind of more into like subtle Jabs and like
tend to be pretty, okay? Like we don't the finances are
The Salient, they're still there, still an issue as a gen Z
who is like, literally like they're now just going to
college and like finishing college and like trying to like
get like their first job overall.
Everybody's. They're just going like this is
a scam because, you know, this is hard and the markets hard,
like it's all terrible and so after, that's what I could like
a real Millennial. Yes.
And after that whole diatribe, whatever.
Are you Frankie you up like this is where like we're kind of
seeing like you know for every whatever they took a class in
college once and they said like every culture has a
counterculture and that's just a natural progression of things.
So like we're still seeing them extension of like the
counterculture from like the early 2000s but I think also now
Jen's he's bringing this extra layer, like Kiki said of like,
everybody lies to us. I'm not believing you for a
second and like I think that's what makes this Michaela thing.
So heartbreaking, which I can't I empathize with those just
like, oh, you're just like the rest of them.
Yeah. Or even like when you think
about where she started and where she is now and the big
shift there, right? Like kind of selling your soul
or selling out. People have also accused her of
selling out as well. So Brands can recover from
Scandal and they have, I mean, you could look at morphe as an
example of the brand, not even get me started.
I know I am and I am, and I could talk about this because we
actually used to shop. I'm working once in awhile at
the Valley, Fair Mall. They were actually under a
distribution parent company. I believe Forma form a filed for
bankruptcy. Big reason of that is because
morphe really invested into influencers, for selling their
products like collaborating on makeup palette influencers.
So just Jeffree Star. I have no question that they
would probably partnered with Mikayla at some point to this,
just kind of their brand. So, Yeah, you know you could see
some makeup brands recover but there's quite a few that
especially ones that have invested heavily in influencers.
Just are really struggling right now, and I don't know if they're
going to recover. Well, it's been interesting for
me to look at this particular issue and not see L'Oreal say
anything or do anything like there's been no nothing out
there about about it. Yeah.
Like if you ask me like it's this, they They talked about it
with the whole Ticketmaster situation and the Taylor Swift
tickets. But it's like, I think to me,
L'Oreal such a big company like, owns a couple other, like, huge
Brands, I think ysl's, I want to buy them and what?
Yeah, they do. They're just, they're just too
big to care. Like, you know, this is one
influence their sure, she got a huge following and someone
mascara, they have like, 20 more, you know, they don't have
to put in that effort to kind of Recent Like, You Know, cover up
their image because everybody's mad at Michaela.
No one's mad at them. Yes.
And I could think that's interesting because there was
and I said, yeah I saw a guy state that L'Oreal probably saw
a video because they're required to give a video to L'Oreal to
review of them demonstrating the product.
And they probably were not satisfied and they probably had
something to do with her, putting the lashes on And then
did redoing the video and it being acceptable.
So L'Oreal and I would totally agree that that could have
happened. I don't know if it did, but it's
quite possible to me. L'Oreal is not taking
responsibility interesting that the influencer is being thrown
under the bus, but L'Oreal is coming through this without any
issue at least to date, right? I think there's more to the
picture, like I was saying in the beginning, more to the
Workflow of how these things happen that perhaps, you know,
we saw the end of it but there were a lot of other parts to it
involved. It's hard because I think it's
like trust is so fickle, especially on the internet as it
is. Now you can fake just about
anything and you have to kind of have this idea that like you
have to take what you see on the internet with a grain of salt.
I can remember my students at San Jose State saying, oh, well,
that's on Tick Tock, you can't believe The thing that's on
Tick-Tock is it in your estimation that it's less.
It's you're capable of getting away with a lot more on Tik-Tok
than you can on Instagram or any other social media platform.
I don't think so like I do you think he but I think like get
away with more on Facebook just because like the people use
Facebook now our people I'm sorry Mom from your generation
who like don't have this idea of the internet up like you know
being this inherently like not true sort of play.
They can really matters. I think Tick-Tock is just used
by more people and there's more users.
So like of course it's going to come up more often I think yeah
that's an interesting thought and Just I guess to add my two
cents. It's interesting because if you
look at Instagram and the reputation that it has I think
it really got a bad reputation after some time because tons of
influencers took talk wasn't really around yet influencers
were really using Instagram as a way to do advertisements but not
really disclosing that it was an ad Instagram.
Got this reputation of being a very fake place and I think What
attracted people to Tech talk, not only is it addicted to have
this endless The endless stream of content but also seem more
authentic. At the beginning.
I think I feel like because it's not Instagram, doesn't have that
kind of bad association with it. So I think at first took talk,
you know, and I do believe that a lot of more influencers you
know, use Tick-Tock and they were able to get away with a
little bit more just because of like the format of tick-tock,
the kale has also been criticized for using filters and
everything in her videos. That hasn't really been a big
issue like I think she's probably been able to get away
with it if that's the case. So I would argue available Norm
I think that's going to be angry.
Yeah. But I feel like it's not usually
clocked. That's a good point.
So I have a hard time calling it unless it's like obvious, but
most of the time it's not. Mmm, nice facetune.
Blur effect at 100%. Maybe we all just want to watch
the process so it's transparent. And For being sold to.
We are made aware that were being sold to.
There were suggestions, I know in a lot of the comments about
what Michaela should do. That is the million dollar
question. What would you suggest she do?
She's handling it in a way that we don't really see often.
Actually it's kind of rare to see an influencer or not even
address it once, but I think it's actually might be a little
smart to do for her. Her is it is it a thing that I
enjoy as a consumer? Not really?
Because I don't really, I would rather it have some
accountability be taken or set or anything, but she hasn't she
hasn't really addressed it. I don't know what I would
suggest. I it would be nice to have an
apology or maybe some clarification or if she really
wanted to save her reputation would be to do the video again
or on an Instagram live or something showing them.
I Sarah. But I know she's not going to do
that. I know that L'Oreal has got
their own interests and contract, and things like that,
so it's a little cocky. Yeah, I guarantee you like in
the continent influencer contract that they have with her
like it like they strictly regulate like what you can post,
how long the video had to be like like phones with what
camera, whatever. But I think you got to your
point K. Like I see a lot of influencers
like muck up and like I give it I to be in this is just Me.
But I'm sure I'm not alone in this.
Like once my trust is lost when from an influencer it's lost,
like it, there's really you really can't go back to like how
much I was invested like initially.
However, like I haven't, I have an extra respect for people who
like, you know, they fess up like they say like, hey, I
messed up. I'm sorry, like I'm sorry for
the people. I heard like, you know, they
make like a truly Earnest apology that is not, that is not
them. There's this infamous.
Meme of like influencers to an apology videos will crying and
not saying anything like that. Actually apologizing.
That kind of apologizing. I appreciate the ones that
literally just like straight-up say like I'm sorry I messed up
like just that there's closure that way you can move on and
like I said your brain and flight from a functional Point
like you won't you can kind of have extra leverage to ignore
the comments and the future being like for remember laughs
Gabe. Love it every blah but you know,
not that. This moment, I'm thinking key
like, what do you think about? Maybe she's doing this now to
show other brands that like, you know, I'm right or die.
Like sponsor me. I can get more moola.
And that's why she's not apologizing.
Maybe there's more deals with L'Oreal in the future.
Yeah, I think she would lose more even more followers.
That, that was the case that they were going to partner and
stuff. Again, I was also wondering to
conspiracy because she has like an insane about a views on that
video like 44 million. Like she's probably making tons
off of something Emma. I don't know how Tick-Tock
Revenue works or like where you monetize or how you monetize.
But with that many views, I feel like she's probably getting a
lot of money. I'm not sure.
So it's very interesting you know what I mean like wondering
that was like intent not intended for me.
Be like well there's that old saying you know any publicity is
good publicity. Yeah.
Any user good view but I I don't buy it because if your brand is
hurt because of especially if it's something like an element
that your generation, It's very high as a value, which is
honesty and authenticity. Transparency, any of those
things are violated, she might be okay for a while every time
you go to that brand and you see that person you're going to go
not authentic, not trustworthy your revenue and what you're
trying to get people to do is going to decrease.
He's so that would be what I would say about a hurt brand
that you you do have to address it and experience says the
sooner you address it the better.
Yeah. Like I'm you know, key do you
remember the whole Jaclyn Hill morphe palette debacle?
TBT what a scandal. I think what a moment I think
she's probably, you know, the best comparison.
So the whole thing's the Jaclyn Hill like and morphe like you
know, speaking of influence or collaborations they collaborate,
collaborated on a pallet. Hi, I will test that I own that
palette at one time. But now, with more fees, most
recent Scandal about the quality of their eyeshadows, I no longer
have it. People were complaining that
they have quality like, you pay like 40.
Oh I don't know like 38 40 dollars for this palette of like
28 eyeshadows which is pretty big.
People were complaining about the quality.
She was like I you know, I'm sorry there was like an
oversight like between me and morphe, I'm not here to point
fingers, but we're here to get those done.
It should be formulated the palette and re-released it,
which I think was a great solution all in all.
And like she has her own brand that and like outside at the
morphe collaboration, I think I don't know how popular it is.
I certainly don't, you know, for Mikayla I Yeah, like that
suggestion. So that just do the video again,
which like contractually. I don't know how well she'd be
able to do that. Yeah.
Like, I mean, that's the only way out, right?
Looks like you fess up you moron?
Yeah, I also think you can. It's an opportunity for her to
lead. Take.
Oh, not just ownership of what happened.
Teach people about the whole thing when it comes to
influencing and sponsorships and blow the lid off of that.
Just beat Transparent about that too, right?
Yeah. So, is there anything else
ladies that you would like to add to the episode today?
I did have a question for you guys, because I have to be
honest, I did buy the mascara because I wanted to try it
because it actually looked like a mascara.
I would like. So I'm, you know, wondering for
you guys. Would you try this mascara with
all that's gone down? Absolutely, I would I wouldn't
try it. Just well, it to me, like, I
wouldn't try for the results because I know the results are
kind of bogus. However, I would open myself up
to buying a lorry at mascara. But that doesn't mean anything
on the floor, like the entire mascara Market in drugstores.
So, I don't know. It's hard to say I have like, I
am a very big waterproof gal, because when I wear my skirts
into the office and I hate when as much as because it makes me
look not great for A variety of reason.
So they made a waterproof formula.
I would probably try, but I have my brand smell, like, I'm so,
are you wearing it today? Nausea was were in the tower. 28
mascara? Yeah.
Wait, actually. She was giving flirted with
right and left. So today, look what I got.
I have you like it. I love it.
I'm wearing it now, and it's really one of the best glass
tower, 28, glass, y'all so good. Yes.
Anyways, what was your 28 and What was the mascara?
You got me that I just that I loved that.
I hadn't had for a while and only week.
Yeah, Dolly wink. Yeah, I see.
I have that on today. That doesn't budge doesn't
budge. Doesn't go anywhere even
listeners. If you've got Crisco under your
eyes with eye cream. So it does not move.
It's wonderful. The other suggestions we have
for our listeners. Our beauty secrets makeup by
Mario foundations. Pretty awesome.
It's super moisturizing and it's my go-to for my Foundation.
I'm Shimmer in it and a little Shimmer, a little Shimmer.
So like if you don't like that would not recommend, but if you
love Foundation that doesn't make, you feel super dry after
about eight hours, it's great car.
And if you have super dry skin, I would also use it with the
Laura Mercier hydrating primer. Is recommended to be by Sephora
employee who uses a personally. Speaking of influencers, love
that I love when you guys talk Beauty.
It's like, I feel like you're have been involved in the family
business. You picked it up and moved on
with it and far exceeded anything I ever did.
I'll let you know, Mom, I went into the office twice last week
and I got a compliment to my makeup both times and I gave out
some recommendations. So I am not surprised.
You're both such beautiful girls.
I'm so lucky anyway I'm glad listeners can't see you making
us the faces right? Alright well thank you so much
for being here today. I love you both.
So very much and great to be here you.
Thank you. And thank you for joining today
by my my thank you for listening today and wish you Sure.
Hope you enjoyed this episode, and if you did, please leave a
comment wherever you listen to your podcast.
Can also join our public Facebook group.
Girl, take the lead or visit her website.
Girl, Take the Lead pod.com as a follow-up.
I check to see if Mikayla had lost any followers and as of
this recording, she was still trending about 14 million.
And I learned she actually acquired 700,000 for the past 30
days, so I think she's doing just fine.
And maintaining also because we talked a fair amount about
Rihanna and her brand Fenty, she happened to have seen an eight
hundred and thirty percent increase in internet searches
following her promotion during Super Bowl Halftime.
Oh the power of the internet next week I'll pick up on one of
the topics we discussed in this episode apologizing found a
great book with an amazing title.
Sorry sorry. Sorry the case.
You're good. Apologies by Marjorie angle and
Susan McCarthy, you'll not want to miss this review and also I
got a great one in the works for the week after with Colonel Kim
Campbell US Air Force retired. She has a new book about to be
released flying in the face of fear and it's truly a great
read. So join us for that one too.
Thanks for being here and talk to you soon.
Bye.