1 00:00:00,040 --> 00:00:03,280 As far as all the popular bio hacks are concerned, what are 2 00:00:03,280 --> 00:00:05,840 the ones that you feel personally have the biggest bang 3 00:00:05,840 --> 00:00:08,039 for the buck and ones that are probably just smoking mirrors 4 00:00:08,039 --> 00:00:11,000 and not really necessary? I'm a big fan of BPC, you know, 5 00:00:11,000 --> 00:00:14,000 as a as a peptide for inflammation and the recovery. 6 00:00:14,000 --> 00:00:17,280 Absolutely distorted direct sun in the morning for 20 minutes 7 00:00:17,360 --> 00:00:19,360 plus hydration plus high protein. 8 00:00:19,760 --> 00:00:21,920 You know, those are kind of again, the non negotiables. 9 00:00:21,920 --> 00:00:24,400 Some other ones I would maybe give more credence to are again, 10 00:00:24,400 --> 00:00:28,600 things like pimp or electrical magnetic, you know, frequency 11 00:00:28,600 --> 00:00:31,840 treatment in general. We're starting to see a lot of, 12 00:00:32,360 --> 00:00:35,160 you know, really cool research continue to come out about that 13 00:00:35,160 --> 00:00:38,480 and TMS and, you know, those types of modalities essentially. 14 00:00:38,760 --> 00:00:40,720 And we are live, Thorne. How are you, brother? 15 00:00:41,320 --> 00:00:42,600 Fantastic. How are we doing, Robert? 16 00:00:43,240 --> 00:00:45,680 Good man, good you. You talk probably typically 17 00:00:45,680 --> 00:00:49,560 jumping on podcast talking about brain development, micro habits, 18 00:00:49,560 --> 00:00:51,080 all that good stuff. But I want to start off with 19 00:00:51,680 --> 00:00:53,280 Backcountry, man. Like when was your last 20 00:00:53,280 --> 00:00:57,280 Backcountry trip? Oh yeah, I'm in the Backcountry 21 00:00:57,280 --> 00:01:02,120 pretty regularly. I would say, you know, during 22 00:01:02,120 --> 00:01:05,880 the winter, quite a bit of skiing, live in Colorado and so, 23 00:01:06,640 --> 00:01:09,520 you know, could be multi day trips in the, in the Backcountry 24 00:01:09,520 --> 00:01:12,960 there. I would say, you know, the 25 00:01:12,960 --> 00:01:16,120 longer trips of late, I mean a lot of cycling. 26 00:01:16,120 --> 00:01:18,320 So we cycle here up to Independence Pass. 27 00:01:18,320 --> 00:01:19,800 You know, it's the Continental divide. 28 00:01:20,920 --> 00:01:24,520 Haven't done much camping, but I the, the last big trip I did was 29 00:01:24,520 --> 00:01:28,080 actually kite surfing in Egypt. And so that was last month. 30 00:01:28,160 --> 00:01:30,360 And so that was like, you know, we were on boats. 31 00:01:30,360 --> 00:01:32,880 So I wouldn't say it was like Backcountry, Backcountry, but 32 00:01:32,880 --> 00:01:34,640 that was pretty cool. That's pretty cool. 33 00:01:34,640 --> 00:01:37,560 Have you ever been to Alaska? Oh yeah, many times, yeah. 34 00:01:37,840 --> 00:01:39,080 Done a number of trips back there. 35 00:01:39,640 --> 00:01:41,840 How, how does Alaska compare to Colorado? 36 00:01:41,840 --> 00:01:45,800 I mean, like, it's just more out there than Colorado. 37 00:01:45,960 --> 00:01:49,040 Alaska is the final frontier. You know, like we've done 38 00:01:49,040 --> 00:01:51,760 wilderness trips where again, we've taken planes in and gone 39 00:01:51,760 --> 00:01:54,400 camping and you know, you're dealing with Grizzlies. 40 00:01:54,400 --> 00:01:57,920 I mean, I've, I've actually gone camping in Denali as an example. 41 00:01:57,920 --> 00:02:00,280 And I mean, there are Grizzlies all over, you know, and you're 42 00:02:00,280 --> 00:02:03,680 kind of cohabitating. So it's not necessarily risky 43 00:02:03,680 --> 00:02:06,080 per SE, but you know, you definitely need to be aware. 44 00:02:06,680 --> 00:02:08,720 And you're going out there mostly snowboarding and skiing. 45 00:02:09,160 --> 00:02:11,800 Yeah, tons. Yeah, I do a lot of snow camping 46 00:02:11,800 --> 00:02:14,280 in the winters and again, you know in the summers a lot of 47 00:02:14,280 --> 00:02:16,280 just multi day backpacking and so forth. 48 00:02:16,320 --> 00:02:18,680 But. Nice, I lived in Washington 49 00:02:18,680 --> 00:02:21,880 state for a few years and I got into snowboarding there just 50 00:02:21,880 --> 00:02:26,280 enough to like, not bust my ass as frequently as I was, but I am 51 00:02:26,280 --> 00:02:28,240 no pro by any means. It's it's pretty fun though, I 52 00:02:28,240 --> 00:02:30,560 enjoy it. I mean, it's it's one of my life 53 00:02:30,560 --> 00:02:33,720 passions for sure, yeah. And you did like triathlons and 54 00:02:33,720 --> 00:02:36,400 all kinds of stuff, right? Yeah, I do do number triathlons. 55 00:02:36,400 --> 00:02:38,960 I just did Steamboat Springs, that was about two weeks ago. 56 00:02:38,960 --> 00:02:42,160 And then I have a team that's getting ready to do Malibu, 57 00:02:42,160 --> 00:02:45,000 that's September 13th, about six weeks away. 58 00:02:45,520 --> 00:02:48,600 And we do that to raise fundraising for Challenge 59 00:02:48,600 --> 00:02:52,280 Athlete Foundation and have a great group that try to race 60 00:02:52,280 --> 00:02:54,120 that every year. Very cool. 61 00:02:54,480 --> 00:02:57,160 Well, you're like the head of brain one. 62 00:02:57,160 --> 00:03:00,080 I I want to dive into that. But what was the the origin 63 00:03:00,080 --> 00:03:02,920 story for you having such a passionate interest for doing 64 00:03:02,920 --> 00:03:04,560 hard stuff to begin with? Man, like where'd that come 65 00:03:04,560 --> 00:03:05,880 from? Yeah, thank you. 66 00:03:05,880 --> 00:03:08,480 So you know my background is molecular biology. 67 00:03:08,480 --> 00:03:11,720 So I'm a scientist and really a researcher out my core began my 68 00:03:11,720 --> 00:03:15,000 career on the bench quite literally doing biotech drug 69 00:03:15,000 --> 00:03:18,040 development. I was in the molecular biology, 70 00:03:18,040 --> 00:03:22,480 but generally the genomics side of the house and really focusing 71 00:03:22,480 --> 00:03:25,280 on the gene expression models. So the idea of looking at novel 72 00:03:25,360 --> 00:03:27,960 proteins essentially. So DNA makes, RNA makes 73 00:03:27,960 --> 00:03:30,200 proteins. And we would find novel 74 00:03:30,640 --> 00:03:33,640 essentially gene targets and then we would express them and 75 00:03:33,640 --> 00:03:37,320 then we would test against them. And so very much focused in, in 76 00:03:37,360 --> 00:03:39,880 measurement in general. And then as I went out of 77 00:03:39,880 --> 00:03:43,160 biotech, I moved to LA and I basically became a data 78 00:03:43,160 --> 00:03:44,920 scientist. And so started off very much as 79 00:03:44,920 --> 00:03:48,320 a on the ground level move my way up pretty quickly, but with 80 00:03:48,320 --> 00:03:51,720 the focus always on measurement and how can we measure a human 81 00:03:51,880 --> 00:03:53,960 flavor and then ultimately optimize against it. 82 00:03:54,640 --> 00:03:57,640 And then parallel in my 20s, I began trail running. 83 00:03:57,640 --> 00:04:00,160 I was always very active as a youth and snowboarding, skiing 84 00:04:00,160 --> 00:04:04,120 in particular, but began trail running doing like Susan G 85 00:04:04,120 --> 00:04:07,560 Komen, you know, 10 KS and then half marathons, marathons. 86 00:04:07,560 --> 00:04:09,200 And then I got into full Iron Man's. 87 00:04:09,680 --> 00:04:12,320 And it was through that experience I began to use 88 00:04:12,320 --> 00:04:14,000 wearables. So, you know, currently this is 89 00:04:14,000 --> 00:04:16,079 the Garmin Enduro. You know, I have like 10 90 00:04:16,079 --> 00:04:19,560 different wearables that I'll, I'll test continually, but that 91 00:04:19,560 --> 00:04:23,160 was really kind of the impetus of using data to optimize 92 00:04:23,160 --> 00:04:26,200 biology and that idea of biological tuning, you know, 93 00:04:26,200 --> 00:04:28,680 essentially of, of using data and what I could find, you know, 94 00:04:28,680 --> 00:04:30,600 what I found back then, this is when we had the big chunky 95 00:04:30,600 --> 00:04:33,280 garments, you know, they've gotten much more efficient and, 96 00:04:33,280 --> 00:04:37,240 and better about early life, but then I could optimize, you know, 97 00:04:37,240 --> 00:04:40,640 my biology again by using data. So things like heart rate, I can 98 00:04:40,640 --> 00:04:43,760 attenuate my lactic threshold by, you know, going X amount 99 00:04:43,760 --> 00:04:46,720 longer and, you know, so forth. And, and really optimizing not 100 00:04:46,720 --> 00:04:48,680 only my biology, but ultimately my raise times. 101 00:04:49,080 --> 00:04:52,640 And it was all for fun, but it's really where I saw the the value 102 00:04:52,640 --> 00:04:54,680 and the use of using wearable data in the day-to-day. 103 00:04:55,600 --> 00:04:57,640 Very cool, very cool. I've got, I've got the karma 104 00:04:57,640 --> 00:04:59,080 account that we were talking about before we started 105 00:04:59,080 --> 00:05:01,120 recording. I got the aura before I lost it. 106 00:05:01,400 --> 00:05:04,760 And I've I've used like I'm a big data advocate, like I'm 107 00:05:04,880 --> 00:05:07,600 tracking macros, manipulating inputs, all kinds of stuff, 108 00:05:07,600 --> 00:05:12,320 optimizing sleep. But I also am very intuitive 109 00:05:12,320 --> 00:05:15,120 with a lot of stuff I do, especially when it comes to like 110 00:05:15,120 --> 00:05:18,360 heart, like heart rate training. I never train based off a heart 111 00:05:18,360 --> 00:05:20,800 rate. Yeah, I just recently got AVO 2 112 00:05:20,800 --> 00:05:23,360 Max done for the first time 2 weeks ago. 113 00:05:24,040 --> 00:05:26,320 So it's kind of piqued my interest in because I'm doing a 114 00:05:26,320 --> 00:05:28,160 little bit more of endurance work right now. 115 00:05:29,360 --> 00:05:33,200 But yeah, I, I, I'd be curious to know how you in your sport, 116 00:05:33,200 --> 00:05:34,720 like how do you use the garment specifically? 117 00:05:34,720 --> 00:05:37,000 Like what are you looking at? What are you manipulating? 118 00:05:37,120 --> 00:05:39,040 What's your main use case? Yeah. 119 00:05:39,040 --> 00:05:42,440 So we're actually doing again a a research study right now and 120 00:05:42,440 --> 00:05:45,240 we're comparing multiple wearables and then seeing the 121 00:05:45,240 --> 00:05:48,200 variance in the data sets. So that's been really 122 00:05:48,200 --> 00:05:50,440 interesting. You know, there's a definition 123 00:05:50,440 --> 00:05:53,680 for HRV, but every algorithm and every wearable is different, you 124 00:05:53,680 --> 00:05:56,080 know, and so the data will always be differently. 125 00:05:56,080 --> 00:05:57,720 So if you're, you know, always be different. 126 00:05:57,720 --> 00:05:59,880 So if you're looking at the trends, it's OK, but you know, 127 00:05:59,880 --> 00:06:02,200 if you're comparing one number to a number, it will never be 128 00:06:02,200 --> 00:06:05,280 exactly the same. Of course, what we've seen the 129 00:06:05,280 --> 00:06:10,800 data though is the in general, I try to use the OR for sleep. 130 00:06:10,800 --> 00:06:11,960 I think it's one of the most accurate. 131 00:06:11,960 --> 00:06:15,960 It's also the least invasive. And then I use Garmin for for 132 00:06:15,960 --> 00:06:17,880 activity is kind of my my tandem. 133 00:06:18,200 --> 00:06:20,680 And we've compared it to whoop, whoops, generally pretty good 134 00:06:20,680 --> 00:06:22,840 because it's just a single band. But of course you need the phone 135 00:06:22,840 --> 00:06:25,120 is the interface. So just depending if you're in 136 00:06:25,120 --> 00:06:26,880 the Backcountry or don't have your phone, that could be an 137 00:06:26,880 --> 00:06:29,320 issue. But yeah, we've been looking at 138 00:06:29,320 --> 00:06:31,200 it essentially all the wearables that are out there. 139 00:06:31,360 --> 00:06:36,840 And then relative to my use, so I use the, let's say the Garmin, 140 00:06:36,840 --> 00:06:39,280 right? And I do use, I use heart rate. 141 00:06:39,320 --> 00:06:42,080 I mean, that's definitely a, a good metric, resting heart rate 142 00:06:42,080 --> 00:06:45,200 and then heart rate variability. But when I'm training and I'm 143 00:06:45,200 --> 00:06:48,120 doing like, let's say training right now for the Malibu 144 00:06:48,120 --> 00:06:51,480 triathlon, I'll look at my averages essentially of heart 145 00:06:51,480 --> 00:06:55,560 rate for a specific sport at a specific intensity and then see, 146 00:06:55,560 --> 00:06:58,320 does that change over time? You know, ultimately, so if I 147 00:06:58,320 --> 00:07:03,000 know I have to do a 15 mile bike ride, you know, what would be my 148 00:07:03,000 --> 00:07:06,280 average training heart rate and then see if I can, you know, 149 00:07:06,280 --> 00:07:08,800 increase that, decrease it, you know, depending on whatever that 150 00:07:08,800 --> 00:07:11,320 use case might be for the the particulars of the rates that 151 00:07:11,440 --> 00:07:14,120 that's why. You're trying to see that heart 152 00:07:14,120 --> 00:07:18,360 rate, you know, decreasing as you're able to maintain or 153 00:07:18,360 --> 00:07:20,240 improve intensity of the activity itself. 154 00:07:20,240 --> 00:07:22,520 Exactly, yeah. And so that's where you're using 155 00:07:22,520 --> 00:07:25,240 other things like wattage, you know, on the bike as an example. 156 00:07:25,240 --> 00:07:28,400 But you know, you can generally get a good amount out of just 157 00:07:28,400 --> 00:07:31,760 the the typical wearables, so. Drathons are no joke, man. 158 00:07:31,760 --> 00:07:34,200 I've never done one, but I've got the guy I did the VO2 Max 159 00:07:34,200 --> 00:07:35,680 with. He just opened up a location 160 00:07:35,680 --> 00:07:37,320 with the DEXA fit and all that good stuff. 161 00:07:37,600 --> 00:07:40,680 And he's training for a, he may be training for Malibu 2 162 00:07:40,680 --> 00:07:44,440 actually, but he was, he's done a few of them. 163 00:07:44,440 --> 00:07:47,360 He's talking to me about it. I'm like, man, I, I don't know 164 00:07:47,360 --> 00:07:50,520 the last time I stepped on a bike or went for a swim. 165 00:07:50,520 --> 00:07:53,360 So like those would be my my weak points for sure. 166 00:07:53,800 --> 00:07:55,800 For sure. I mean, swimming's usually 167 00:07:55,800 --> 00:07:58,000 everyone's weakest just in general, unless you were 168 00:07:58,000 --> 00:08:00,640 collegiate, you know, I mean, I'm a pretty good swimmer. 169 00:08:00,640 --> 00:08:03,000 I've done full Iron Man. But you know, every time I get 170 00:08:03,000 --> 00:08:05,400 into the pool, it's almost like starting over to a degree. 171 00:08:05,760 --> 00:08:07,640 I cycle regularly here in Colorado. 172 00:08:07,640 --> 00:08:10,960 We do a lot of trail running, you know, up to 1314 thousand 173 00:08:10,960 --> 00:08:14,000 foot. But but yeah, swimming is is my 174 00:08:14,000 --> 00:08:17,440 weakest for sure. So, but you really, you know, go 175 00:08:17,440 --> 00:08:19,120 ahead. Have you ever done like an ultra 176 00:08:19,120 --> 00:08:21,920 marathon have? I done any ultras, I, I peeked 177 00:08:21,920 --> 00:08:24,840 out at Iron Man's. I did 2, I did Iron Man Arizona 178 00:08:24,840 --> 00:08:26,720 and then Wales. And then I'm, I'm such a big 179 00:08:26,720 --> 00:08:29,200 skier and snowboarder and Backcountry and all of that. 180 00:08:29,920 --> 00:08:32,960 I've had four knee surgeries and finally my doctor was like, hey, 181 00:08:32,960 --> 00:08:35,159 you can keep doing Iron Man's, you're going to need a knee 182 00:08:35,159 --> 00:08:37,640 replacement. And so now I only do the shorter 183 00:08:37,640 --> 00:08:40,440 distances. I do the sprints primarily and 184 00:08:40,559 --> 00:08:44,320 you know, try to place on those, but that's yeah, it's been 185 00:08:44,320 --> 00:08:47,000 really the focus given the knees until it's sufficient enough 186 00:08:47,000 --> 00:08:49,800 just to do a knee surgery and at what point then I would consider 187 00:08:49,800 --> 00:08:50,160 it. But. 188 00:08:50,720 --> 00:08:53,480 Have you played around with any like the the peptides or stem 189 00:08:53,480 --> 00:08:54,720 cells or anything like that for the knee? 190 00:08:54,720 --> 00:08:57,520 Oh yeah. Yeah, absolutely. 191 00:08:57,720 --> 00:09:01,520 I've done a PRPA number of times and I've done peptides for you 192 00:09:01,520 --> 00:09:04,920 know, years essentially primarily BPC 157, you know the 193 00:09:04,920 --> 00:09:06,960 most common of course for inflammation and whatnot. 194 00:09:07,920 --> 00:09:09,280 That's been pretty much my go to. 195 00:09:10,400 --> 00:09:12,680 Yeah, I'd be, I mean, surgeries would be scary, especially if 196 00:09:12,680 --> 00:09:15,000 you get like an athletic. Like my mom just had both of her 197 00:09:15,000 --> 00:09:16,800 hips replaced and then one of her knees. 198 00:09:17,160 --> 00:09:20,400 And it's like, but she's not doing the type of athletic stuff 199 00:09:20,400 --> 00:09:22,560 that I am. It's like, man, if I'm so used 200 00:09:22,560 --> 00:09:24,440 to training and then I have to go in for surgery and not 201 00:09:24,440 --> 00:09:27,480 knowing the outcome of that recovery, it's like, and that'd 202 00:09:27,480 --> 00:09:31,480 be wrecking me. Yeah, it's, you know, I think 203 00:09:31,480 --> 00:09:33,880 about that frequently. Again, I've had like 4 knee 204 00:09:33,880 --> 00:09:36,560 surgeries and now I'm thinking about another ACL. 205 00:09:36,920 --> 00:09:39,280 And so at the beginning of the season, you know, and we, we ski 206 00:09:39,360 --> 00:09:42,000 almost every day here in the winter as much as we can. 207 00:09:42,000 --> 00:09:44,480 And so you're putting such pressure in that case on, you 208 00:09:44,480 --> 00:09:48,240 know, my, my knee ligaments. It just just depends. 209 00:09:48,600 --> 00:09:50,800 So now I'm like thinking at the end of the season, is it better 210 00:09:50,800 --> 00:09:53,280 just to get it done? So, you know, I have six months 211 00:09:53,280 --> 00:09:56,400 to recover and I can ski, but we'll see, you know, kind of 212 00:09:56,400 --> 00:09:58,800 play it by ear, but. You think the wear and tear on 213 00:09:58,800 --> 00:10:00,480 the knees mostly from the skiing? 214 00:10:00,760 --> 00:10:03,640 Well, it's like from the skiing, yeah, I mean some of that when I 215 00:10:03,640 --> 00:10:06,720 was doing a lot of like city marathons on cement, you know, 216 00:10:06,760 --> 00:10:08,600 that like completely tears up the joints. 217 00:10:09,120 --> 00:10:11,080 But you know, with skiing and snowboarding, it's the lateral 218 00:10:11,080 --> 00:10:14,400 movement and we're we're aggressive skiers here. 219 00:10:14,400 --> 00:10:17,680 So yeah, that'll do it. That said, you know, I started 220 00:10:17,680 --> 00:10:21,120 doing Pilates about probably about 2 1/2 years ago, and I do 221 00:10:21,120 --> 00:10:23,760 it now 2 to probably three to four days a week. 222 00:10:24,080 --> 00:10:27,160 And I do hot Pilates in particular and it's one of the 223 00:10:27,160 --> 00:10:30,600 hardest classes we have in town and, and it's also really helped 224 00:10:30,600 --> 00:10:32,200 with my cross training of skiing. 225 00:10:32,200 --> 00:10:36,280 So you know, my general health protocol is hot Pilates like 3 226 00:10:36,280 --> 00:10:38,880 or 4 days a week and then roughly 3 or 4 days of cardio 227 00:10:39,360 --> 00:10:40,880 and then of. Course they have it cranked up 228 00:10:40,880 --> 00:10:43,920 in there. One O 5, you know, roughly 229 00:10:44,040 --> 00:10:46,400 depending, yeah. It's pretty toasty, man. 230 00:10:46,440 --> 00:10:48,480 Yeah, I know it's hot, but you come out of that room a 231 00:10:48,480 --> 00:10:52,560 different human. Yeah, so and it, you know, of 232 00:10:52,560 --> 00:10:54,520 course is the sweat and so you're getting all the benefits 233 00:10:54,520 --> 00:10:56,800 of that and you know, like a typical sauna workout. 234 00:10:56,800 --> 00:10:59,600 So. But yeah, you come out and maybe 235 00:10:59,640 --> 00:11:01,680 bring 2 liters of water and usually drink all. 236 00:11:02,560 --> 00:11:04,680 That's wild, man. All right, so talk to me about 237 00:11:05,160 --> 00:11:06,960 brain 1. So I, I, I was perusing on the 238 00:11:06,960 --> 00:11:09,000 website before we jumped on and then you kind of gave me a 239 00:11:09,000 --> 00:11:12,120 rundown as well, But I like that. 240 00:11:12,120 --> 00:11:15,080 I mean like the whole biohacking space is on fire right now. 241 00:11:15,440 --> 00:11:18,880 And with that, you're seeing a massive push towards, you know, 242 00:11:19,360 --> 00:11:22,400 tech and supplementation. But the things that I had about 243 00:11:22,400 --> 00:11:25,760 yours was there's a big emphasis on like micro habits. 244 00:11:25,760 --> 00:11:29,760 And I'm a, I'm a, I'm a huge advocate of figuring out 245 00:11:29,760 --> 00:11:32,560 something that you can implement on a day-to-day basis and then 246 00:11:32,560 --> 00:11:34,720 never deviating from it. I guess my superpower as a 247 00:11:34,720 --> 00:11:37,080 human, if I had one, like figure out what I need to do on a 248 00:11:37,080 --> 00:11:40,240 day-to-day basis and then without fail, do not deviate. 249 00:11:40,240 --> 00:11:42,520 So dive into that man. Yeah. 250 00:11:42,760 --> 00:11:46,960 So, you know, the genesis was from my background as a peak, 251 00:11:47,200 --> 00:11:49,640 you know, performance athlete first and foremost, again, 252 00:11:49,640 --> 00:11:53,040 having done Iron Man's where you're continually optimizing 253 00:11:53,040 --> 00:11:55,360 nutrition, you know, as you're very familiar with, right. 254 00:11:55,360 --> 00:11:57,960 But you're, you're out on the bike, you've got hydration, 255 00:11:58,000 --> 00:12:02,160 electrolytes, carbohydrates, you know, some level of protein, you 256 00:12:02,160 --> 00:12:04,000 know, and you're, you're optimizing all these things. 257 00:12:04,000 --> 00:12:06,400 And if you get any one of them off you're, you know, basically 258 00:12:06,400 --> 00:12:08,520 hitting a wall. So it was kind of from that 259 00:12:08,520 --> 00:12:12,280 general mindset. And then as I was going down the 260 00:12:12,280 --> 00:12:14,720 road, I, I was doing some pro bono work with a group out of 261 00:12:14,720 --> 00:12:18,080 Columbia University and I saw a need for just better resources 262 00:12:18,080 --> 00:12:21,240 and brain health and, and brain fitness specifically. 263 00:12:21,720 --> 00:12:25,560 And, And so it was, was basically, you know, came up 264 00:12:25,560 --> 00:12:29,760 with the concept of using health protocols and scaling them. 265 00:12:29,760 --> 00:12:32,560 And So what does that mean? So what we've done initially is 266 00:12:32,560 --> 00:12:35,680 we will take a scientific paper. Have you heard the hypothesis 267 00:12:35,680 --> 00:12:38,920 dementia is preventive? It's pretty prevalent, you know, 268 00:12:38,920 --> 00:12:42,800 nowadays generally it's referred from The Lancet 2020. 269 00:12:42,800 --> 00:12:45,440 So if you Google Lancet 2020 dementia, the paper will come 270 00:12:45,440 --> 00:12:47,240 up. And what they've done is they've 271 00:12:47,240 --> 00:12:51,200 identified 12 modifiable, what they call risk factors or just 272 00:12:51,200 --> 00:12:54,480 behavioral modifications, micro habits, things that you can do 273 00:12:54,920 --> 00:12:57,760 to lessen your propensity for dementia. 274 00:12:58,240 --> 00:13:02,160 And there's 55,000,000 cases worldwide, you know, with 275 00:13:02,240 --> 00:13:04,400 dementia. And this would potentially help 276 00:13:04,400 --> 00:13:07,960 support 30 to 40% of that, you know, as we're talking 10s of 277 00:13:07,960 --> 00:13:09,760 millions of users, you know, at this stage. 278 00:13:10,120 --> 00:13:12,440 And so we'll take that paper, we run through the AI, we get an 279 00:13:12,440 --> 00:13:14,520 editorial, and then we get a protocol people can quite 280 00:13:14,520 --> 00:13:17,800 literally follow of things micro habits to do everyday. 281 00:13:17,880 --> 00:13:20,320 And so a protocol is comprised of micro habits. 282 00:13:20,360 --> 00:13:23,480 A micro habit could be nutrition supplements, you know, including 283 00:13:23,480 --> 00:13:25,600 peptides, of course, we have a huge database of those. 284 00:13:26,360 --> 00:13:29,000 And then it can also include, you know, just like the 285 00:13:29,280 --> 00:13:32,320 behavioral things that you do everyday, like cold plunging, 286 00:13:32,480 --> 00:13:33,960 right? Cold plunging would be a micro 287 00:13:33,960 --> 00:13:35,560 habit as part of your health protocol. 288 00:13:36,040 --> 00:13:37,840 And then even within cold plunging, you have multiple 289 00:13:37,840 --> 00:13:40,800 variables that you can optimize. So you know, frequency per week, 290 00:13:40,800 --> 00:13:44,040 duration of, you know, the session, temperature of the 291 00:13:44,040 --> 00:13:46,080 session, you know, would be like 3 immediate variables. 292 00:13:46,480 --> 00:13:49,040 And so we're constantly optimizing essentially the 293 00:13:49,040 --> 00:13:52,840 protocol and then the micro habits to that human robber. 294 00:13:52,960 --> 00:13:55,800 And we also have over 300 wearables that are integrated 295 00:13:55,800 --> 00:13:57,840 today. So every major wearable you can 296 00:13:57,840 --> 00:13:59,840 imagine. And then where we're going next 297 00:13:59,840 --> 00:14:06,240 is essentially test for could be like blood based biomarkers as 298 00:14:06,240 --> 00:14:08,840 an example for, for things like brain health. 299 00:14:08,960 --> 00:14:12,680 And so looking at, you know, let's say there's a company we 300 00:14:12,680 --> 00:14:15,240 partner with, there's, there's a cognition test 6 blood 301 00:14:15,240 --> 00:14:18,440 biomarkers. And so people can come in, they 302 00:14:18,440 --> 00:14:20,800 can integrate, you know, their wearables and then they could 303 00:14:20,800 --> 00:14:23,080 look at, you know, doing a test such as this. 304 00:14:23,360 --> 00:14:26,000 And then they would get their baseline cognition and then 305 00:14:26,000 --> 00:14:29,360 undergo a program and a protocol and then ultimately see if 306 00:14:29,360 --> 00:14:31,520 there's improvements over time. That's the general idea. 307 00:14:32,320 --> 00:14:36,080 So is this, is it like tracking what, what is people like? 308 00:14:36,080 --> 00:14:39,240 If somebody's like, OK, I've got a family history of Alzheimer's 309 00:14:39,240 --> 00:14:41,320 dementia, I'm going to jump on this. 310 00:14:41,440 --> 00:14:43,560 What does that look like from their workflow standpoint? 311 00:14:43,560 --> 00:14:46,880 They they go in, they pull that protocol out and then it 312 00:14:46,880 --> 00:14:49,520 generates their micro habits that they need to be checking 313 00:14:49,520 --> 00:14:51,840 off on a day-to-day basis. Yep, that's correct. 314 00:14:52,840 --> 00:14:55,240 Yeah. So we again, we've taken, we 315 00:14:55,240 --> 00:14:59,080 have a database of protocol, there's over 400 and then the 316 00:14:59,080 --> 00:15:01,560 user can come and they can select one and then they can 317 00:15:01,560 --> 00:15:04,080 integrate their wearables and then use the AI to actually 318 00:15:04,080 --> 00:15:07,400 tailor the, you know, essentially the program and the 319 00:15:07,400 --> 00:15:09,920 protocol to them. You know, Robert, you as a human 320 00:15:09,920 --> 00:15:14,240 based on your actual data. And if you're like, do you need 321 00:15:14,240 --> 00:15:18,200 to check off the habit or is it like picking up the fact like if 322 00:15:18,200 --> 00:15:20,080 you're one of your habits is go for a run, but then you're 323 00:15:20,080 --> 00:15:22,760 wearables that's integrated shows that you've got elevated 324 00:15:22,760 --> 00:15:25,200 heart rate and you've tracked a run on your Garmin for 30 325 00:15:25,200 --> 00:15:26,440 minutes. Is it automatically? 326 00:15:26,600 --> 00:15:28,000 That's what we're working on now. 327 00:15:28,040 --> 00:15:29,840 Yeah. So there's active and passive 328 00:15:29,840 --> 00:15:32,880 tracking essentially. And so right now the core 329 00:15:32,880 --> 00:15:36,120 platform is based on adherence. You know, you signed up for 330 00:15:36,120 --> 00:15:37,760 this. Did you do the things that you 331 00:15:37,920 --> 00:15:40,920 signed up for, yes or no? And then you track it That would 332 00:15:40,920 --> 00:15:42,040 be active. You know, you're literally 333 00:15:42,040 --> 00:15:45,360 saying yes, I went on this run. We generally have people do that 334 00:15:45,360 --> 00:15:47,400 and, you know, in the evenings, essentially reflecting on the 335 00:15:47,400 --> 00:15:49,480 day, voice journal, all those types of things. 336 00:15:50,360 --> 00:15:55,280 And then secondly, a human can. Yeah. 337 00:15:55,360 --> 00:15:57,240 I mean, basically that's the that's the primary we would be 338 00:15:57,240 --> 00:15:58,720 tracked. But secondly, it could be, you 339 00:15:58,720 --> 00:16:01,520 know, essentially passive tracking, seeing that they have 340 00:16:01,520 --> 00:16:03,880 an increase and, you know, they did this activity or they're 341 00:16:03,880 --> 00:16:06,960 logging the activity in a Garmin or a Strava, whatever it might 342 00:16:06,960 --> 00:16:08,640 be. And then we could tell they did 343 00:16:08,640 --> 00:16:12,440 that thing. Nice, so on on your you're kind 344 00:16:12,440 --> 00:16:14,600 of like the Guinea pig, you know, being the the head on show 345 00:16:14,600 --> 00:16:17,640 this like what what is your daily micro habits stack look 346 00:16:17,640 --> 00:16:18,600 like? Yeah. 347 00:16:19,200 --> 00:16:22,600 So I have a series of non negotiables, you know, and we 348 00:16:22,800 --> 00:16:25,240 initially went down this road. I mean, I don't love the term 349 00:16:25,240 --> 00:16:27,600 biohacking, but that, you know, concept of biological 350 00:16:27,600 --> 00:16:31,360 optimization, longevity, you know, and so we took protocols 351 00:16:31,360 --> 00:16:34,640 from all of the major longevity practitioners out of there. 352 00:16:34,640 --> 00:16:37,240 Anything that's been published, we looked at Ryan Johnson and 353 00:16:37,240 --> 00:16:41,560 Blueprint, we looked at Peter Attia, Caleb Barnes and, and 354 00:16:41,640 --> 00:16:45,440 basically analyze them and, you know, saw what are the, the 355 00:16:45,440 --> 00:16:48,400 patterns essentially across every single longevity protocol 356 00:16:48,400 --> 00:16:50,160 ever, right? And there's you're non 357 00:16:50,160 --> 00:16:52,280 negotiable. So things like nutrition, 358 00:16:52,520 --> 00:16:56,200 exercise, sleep and stress are kind of like, you know, the four 359 00:16:56,200 --> 00:16:59,080 pillars that you see across every one of these protocols. 360 00:16:59,880 --> 00:17:02,960 And so mine generally breaks down into this 4 categories. 361 00:17:02,960 --> 00:17:07,079 So relative to nutrition, I will do a intermittent fast till 362 00:17:07,079 --> 00:17:09,960 usually about 10 or 11 in the morning, ideally starting about, 363 00:17:10,000 --> 00:17:12,000 you know, 7 or 8 the night before. 364 00:17:12,839 --> 00:17:15,880 Nutrition wise, it depends on how I'm training, but I've got a 365 00:17:15,880 --> 00:17:19,119 full regimen of, of supplements, you know, ranging from Omega 366 00:17:19,119 --> 00:17:22,280 threes to I use like Thorin multivitamins. 367 00:17:22,280 --> 00:17:26,119 I use magnesium somewhat basic. When I'm fully training, I'll 368 00:17:26,119 --> 00:17:31,240 use BPC as a peptide. And then and then you have your 369 00:17:31,240 --> 00:17:33,280 exercise. As I mentioned, just, you know, 370 00:17:33,280 --> 00:17:37,840 my, my general, there would be hot Pilates, hot yoga three days 371 00:17:37,840 --> 00:17:41,040 a week and then something fairly long on the cardio side, you 372 00:17:41,040 --> 00:17:44,680 know, 50-60 miles on the bike trail running and things like 373 00:17:44,680 --> 00:17:47,840 that. And then, you know, relative to 374 00:17:47,840 --> 00:17:49,800 stress and sleep, just management tools. 375 00:17:49,800 --> 00:17:53,480 There could be breath work also could be, you know, just regular 376 00:17:53,920 --> 00:17:58,280 bedtime routines, circadian regulation, you know, from sun 377 00:17:58,280 --> 00:18:00,920 in the morning and then you know, trying to wind down by 378 00:18:00,920 --> 00:18:04,840 let's say seven, 8:00 at night. So those are the general and I 379 00:18:04,840 --> 00:18:07,160 can actually share my health protocol with you and you can 380 00:18:07,160 --> 00:18:09,880 see exactly what that looks like in Brain Wine as well. 381 00:18:10,520 --> 00:18:13,320 Nice, nice. Are you, I know we're talking 382 00:18:13,320 --> 00:18:14,440 about Aura. Before we start a recording, 383 00:18:14,440 --> 00:18:17,440 have you looked into that eight sleep or Sleep 8 or whatever 384 00:18:17,440 --> 00:18:18,000 it's called? Yeah. 385 00:18:18,000 --> 00:18:19,720 But I'm very interested. That one looks cool. 386 00:18:19,720 --> 00:18:22,080 We actually integrate into them. We have an API already. 387 00:18:22,160 --> 00:18:24,480 But yeah, I haven't haven't played around with it. 388 00:18:24,480 --> 00:18:26,280 But yeah, that one I've heard is a game changer. 389 00:18:26,960 --> 00:18:29,760 Yeah, I feel like thermal regulation, you know, happening 390 00:18:29,760 --> 00:18:32,440 simultaneously as you sleep would be the way to go. 391 00:18:32,440 --> 00:18:35,120 Especially we just had a son couple weeks ago. 392 00:18:35,120 --> 00:18:38,360 So like we got a lot of bodies in the bed right now and I get 393 00:18:38,360 --> 00:18:41,400 hot and my wife doesn't want it to be too hot for the baby or 394 00:18:41,400 --> 00:18:44,080 too cold for the baby. So like having my own thermal 395 00:18:44,080 --> 00:18:46,080 regulated side would make all the difference? 396 00:18:46,360 --> 00:18:48,440 Yes, you should definitely consider it. 397 00:18:49,440 --> 00:18:51,560 They're not cheap, but I've heard very much worth the 398 00:18:51,600 --> 00:18:53,480 investment. Yeah, for sure. 399 00:18:54,240 --> 00:18:58,840 When it comes to like habit stacking in general, I feel like 400 00:18:58,840 --> 00:19:00,720 a lot of people struggle with this. 401 00:19:01,560 --> 00:19:03,440 Like when I'm working with clients, I'm trying to get them 402 00:19:03,440 --> 00:19:06,600 to adhere to a specific macro protocol and, you know, good 403 00:19:06,600 --> 00:19:09,840 dietary choices. Like I've, I've become part 404 00:19:09,840 --> 00:19:12,480 nutrition coach and like part therapist and I'm trying to 405 00:19:12,480 --> 00:19:14,800 figure out how to make it work within their lifestyle. 406 00:19:15,120 --> 00:19:18,520 And it's almost like in order for habits to be formed, there's 407 00:19:18,520 --> 00:19:21,840 got to be a strong enough desire for them to want to do it, 408 00:19:21,840 --> 00:19:23,880 obviously, first and foremost. But it almost, it's almost like 409 00:19:23,880 --> 00:19:28,360 there has to be some form of consequence if they don't 410 00:19:28,360 --> 00:19:30,800 adhere. And this can be different for 411 00:19:30,800 --> 00:19:33,120 the individual. But like in your work, work with 412 00:19:33,120 --> 00:19:35,440 people and try to get things, you know, consistent. 413 00:19:35,720 --> 00:19:38,520 How have you found the most luck in adherence? 414 00:19:38,520 --> 00:19:39,960 Like just getting them to stick with it? 415 00:19:40,280 --> 00:19:43,120 Yeah, that's a great question. So adherence depends on 416 00:19:43,120 --> 00:19:47,080 motivation, right? Like if you ask a human to do a 417 00:19:47,080 --> 00:19:50,240 thing, what is their motivation? And generally that's driven by 418 00:19:50,240 --> 00:19:53,320 value. And so it just depends on, you 419 00:19:53,320 --> 00:19:55,120 know, what that humans motivation is. 420 00:19:55,120 --> 00:19:57,440 And so where we've actually been seeing a lot of we actually have 421 00:19:57,440 --> 00:20:00,400 ABDB product, that's our our primary product that we're 422 00:20:00,400 --> 00:20:03,360 taking to market, working with practitioners in the levity 423 00:20:03,360 --> 00:20:07,360 longevity space as an example. And so or another big one is 424 00:20:07,360 --> 00:20:09,800 actually surgeons. So surgeons that have pre and 425 00:20:09,800 --> 00:20:13,240 post op protocols. And So what we see is very high 426 00:20:13,240 --> 00:20:16,200 adherence for surgeons or medical professionals post 427 00:20:16,200 --> 00:20:18,560 surgery. Because generally speaking, if 428 00:20:18,560 --> 00:20:21,520 you've had a surgery, you want to heal as efficiently and 429 00:20:21,520 --> 00:20:24,400 effectively as you can. And so in that case, you know 430 00:20:24,400 --> 00:20:26,960 you have a much higher adherence in general, right? 431 00:20:27,320 --> 00:20:30,480 But to answer your question more broadly, the really the strategy 432 00:20:30,480 --> 00:20:34,360 we take is using cognitive behavioral therapy and 433 00:20:34,560 --> 00:20:36,760 education, you know, as an integral part of that. 434 00:20:36,760 --> 00:20:38,920 Like again, it comes back to that point, if people see the 435 00:20:38,920 --> 00:20:41,960 value of doing the thing, then they have a higher propensity of 436 00:20:41,960 --> 00:20:45,360 actually doing it. And so it's a very small baby 437 00:20:45,360 --> 00:20:48,200 steps, like some of our more advanced protocols, you know, 438 00:20:48,200 --> 00:20:52,320 can have 2630, you know, 40 micro habits as an example. 439 00:20:53,080 --> 00:20:56,360 People really have to start small, especially if they've 440 00:20:56,360 --> 00:20:58,040 never used the concept of a protocol. 441 00:20:58,040 --> 00:21:02,400 So literally like changing one habit a week can be massive, you 442 00:21:02,400 --> 00:21:05,360 know, for a normal human. But it is that concept of using 443 00:21:05,360 --> 00:21:09,280 CBT and then specifically like Q and rewards, you know, how do we 444 00:21:09,280 --> 00:21:11,320 show them the value? How do we educate them and then 445 00:21:11,320 --> 00:21:14,080 ask them to do the thing? And then we also have 446 00:21:14,080 --> 00:21:17,640 implemented different label like layers of algorithmic, you know, 447 00:21:17,640 --> 00:21:20,040 messaging essentially. And so getting them at the right 448 00:21:20,040 --> 00:21:22,320 time. And those pieces are also really 449 00:21:22,320 --> 00:21:26,320 critical in that pathway. You feel like there's like, like 450 00:21:26,320 --> 00:21:29,640 milestone achievements, you know, weigh heavily on people in 451 00:21:29,640 --> 00:21:32,120 a positive light, like, you know, they've got some goal, 452 00:21:32,120 --> 00:21:34,840 they've reached micro goal A. 100%, yeah. 453 00:21:34,840 --> 00:21:38,880 So one of our new partnerships we're actually about to announce 454 00:21:38,880 --> 00:21:41,960 is with a Do you watch football offhand? 455 00:21:42,680 --> 00:21:45,880 Not really, but I'm fine. I'm not. 456 00:21:45,880 --> 00:21:47,920 Honestly, I'm more of like a bored guy and you know, 457 00:21:47,920 --> 00:21:51,080 triathlon, but so we partnered with this amazing athlete named 458 00:21:51,080 --> 00:21:54,080 Malik Jackson. Malik is a Super Bowl 50 Super 459 00:21:54,080 --> 00:21:55,880 Bowl champion. I mean, I think it was MVP of 460 00:21:55,880 --> 00:21:57,960 that game. Like and just such an awesome, 461 00:21:57,960 --> 00:21:59,960 amazing human. He's got a group called the Care 462 00:21:59,960 --> 00:22:04,320 League that focuses on protocols and you know, essentially health 463 00:22:04,320 --> 00:22:06,760 plans concierge for ex NFL athletes. 464 00:22:07,200 --> 00:22:09,760 You know, and a lot of these guys are dealing with TBI, you 465 00:22:09,760 --> 00:22:12,280 know, tragically, you know, you're seeing some of the stuff 466 00:22:12,280 --> 00:22:13,440 in the news. They're dealing with mental 467 00:22:13,440 --> 00:22:15,680 health, you know, purpose in these things. 468 00:22:15,680 --> 00:22:19,200 And so with and going down this road with Malik, we're really 469 00:22:19,200 --> 00:22:20,360 excited. We're working with a bunch of 470 00:22:20,360 --> 00:22:23,400 NFL guys on this. But the concept again of how do 471 00:22:23,400 --> 00:22:26,880 you incentivize them? And what we found is, is to your 472 00:22:26,880 --> 00:22:30,840 question using things like leaderboards and gamification 473 00:22:31,120 --> 00:22:35,840 and not cheesy, you know, like airline status gamification or 474 00:22:35,840 --> 00:22:39,200 like retail models, but again, trying to incentivize them to do 475 00:22:39,200 --> 00:22:42,480 the thing using those types of made of testing essentially 476 00:22:42,480 --> 00:22:45,240 those types of models now and leaderboards are a good example. 477 00:22:45,600 --> 00:22:48,560 Are you on Strava? Yeah, I've got a Strava camp. 478 00:22:48,840 --> 00:22:51,400 Yeah, so like I, I use Strava more than any other social 479 00:22:51,400 --> 00:22:53,120 platform and I just do it for myself. 480 00:22:53,120 --> 00:22:55,720 I mean, that said, you know, there's like leaderboards on 481 00:22:55,720 --> 00:22:58,800 Strava and then there's like King of the Hill and local 482 00:22:58,800 --> 00:23:00,880 Legend and you know, those types of things. 483 00:23:00,880 --> 00:23:04,200 And those are just drivers, you know, those are helpful in, in 484 00:23:04,200 --> 00:23:08,200 getting people, again, committed driving motivation and, you 485 00:23:08,200 --> 00:23:10,520 know, showing value. So those are some of the the 486 00:23:10,520 --> 00:23:14,320 areas that we you know are testing and and I've seen great 487 00:23:14,320 --> 00:23:16,520 success. And I feel like people that are 488 00:23:17,080 --> 00:23:20,880 using this software tech in the 1st place probably have some 489 00:23:21,480 --> 00:23:24,360 essence of competitiveness in their nature because they're 490 00:23:24,360 --> 00:23:25,960 trying to do this to get better themselves. 491 00:23:25,960 --> 00:23:28,480 And when you start getting better, you kind of wind up 492 00:23:28,480 --> 00:23:29,960 becoming more competitive by default. 493 00:23:29,960 --> 00:23:32,400 So haven't like a leaderboard functionality makes a lot of 494 00:23:32,400 --> 00:23:35,160 sense. 100% yeah, absolutely. Yeah. 495 00:23:35,160 --> 00:23:38,680 We in, you know, we, we started off more in the peak performance 496 00:23:38,680 --> 00:23:40,800 side. But to be clear, we want, you 497 00:23:40,800 --> 00:23:42,560 know, our grandparents to use these protocols. 498 00:23:42,600 --> 00:23:44,880 You know, we didn't don't just want to focus there. 499 00:23:45,280 --> 00:23:47,880 So we're looking at ways of making these even digestible for 500 00:23:48,120 --> 00:23:49,880 older humans. Or maybe it's not a digital 501 00:23:49,880 --> 00:23:51,720 device. It's like a printed out protocol 502 00:23:51,720 --> 00:23:53,920 they can follow on their fridge, you know, things like that. 503 00:23:55,320 --> 00:23:57,880 But yeah, that's I think that's accurate. 504 00:23:58,840 --> 00:24:01,200 The older demographics, tough man, like I've got grandparents 505 00:24:01,200 --> 00:24:05,680 is all of the students like, man, like there's just, there's 506 00:24:05,720 --> 00:24:08,400 a lot of ignorance around, you know, what is a macro nutrient? 507 00:24:08,400 --> 00:24:10,000 Like they don't know the difference between carbs, fats 508 00:24:10,000 --> 00:24:12,400 and proteins or things like that. 509 00:24:12,480 --> 00:24:15,760 And to be fair, like when they were growing up, we weren't in 510 00:24:15,760 --> 00:24:18,480 near the, you know, metabolic syndrome that we are now. 511 00:24:18,480 --> 00:24:22,040 So it wasn't really top of mind. But yeah, trying to break things 512 00:24:22,040 --> 00:24:24,000 down for them and get them motivated and seeing the bigger 513 00:24:24,000 --> 00:24:25,880 picture is challenging for sure. Yeah. 514 00:24:26,560 --> 00:24:28,640 I mean 100%, you know, like most doctors. 515 00:24:28,640 --> 00:24:31,200 I mean, how many days did they spend in medical school studying 516 00:24:31,200 --> 00:24:33,960 nutrition? You know, I mean, it's it's it's 517 00:24:33,960 --> 00:24:35,840 pretty crazy. I have a quick anecdote. 518 00:24:35,840 --> 00:24:38,040 I broke my clavicle here in Colorado two years ago. 519 00:24:38,040 --> 00:24:39,600 And I went to the Stedman Institute. 520 00:24:39,640 --> 00:24:43,720 It's the number one orthopedic in the US NBANFL, all those 521 00:24:43,720 --> 00:24:46,200 guys. And I go in, they do an X-ray 522 00:24:46,200 --> 00:24:48,400 and she's like, Oh yeah, her clavicle is completely broken. 523 00:24:48,400 --> 00:24:50,040 Here you go and threw me a sling. 524 00:24:50,360 --> 00:24:53,520 And so my healthcare protocol was literally immobilization, 525 00:24:53,520 --> 00:24:54,560 right? You don't move your arm. 526 00:24:54,560 --> 00:24:56,800 That was it though, you know, and I was like, OK, great. 527 00:24:56,800 --> 00:24:58,520 What what do I do? Is there anything to follow? 528 00:24:58,520 --> 00:25:00,400 And she's like, you know, I mean, there's a piece of paper 529 00:25:00,400 --> 00:25:03,160 or something they gave me and I went to my network and I asked 530 00:25:03,160 --> 00:25:05,880 him in my group and I have a lot of nutritionists and dietitians, 531 00:25:05,880 --> 00:25:08,960 part of the brain one family and I, you know, asked them. 532 00:25:08,960 --> 00:25:09,960 I was like, hey, broke my clavicle. 533 00:25:09,960 --> 00:25:12,280 What do you guys think? They're like, oh, collagen bone 534 00:25:12,280 --> 00:25:16,400 broths, you know, And so I started making bison stews and, 535 00:25:16,400 --> 00:25:19,840 you know, soups and, and then I was actually doing temp as well. 536 00:25:19,840 --> 00:25:22,360 Do you know PMF? Are you familiar with that as a 537 00:25:22,360 --> 00:25:24,160 modality? Right, pulse, electrical 538 00:25:24,160 --> 00:25:27,600 magnetic frequency. I've done Pam for years and but 539 00:25:27,600 --> 00:25:29,600 I did send this really interesting localized Pam for 540 00:25:29,600 --> 00:25:33,160 it, like pulled, you know, the electricity through the bone. 541 00:25:33,240 --> 00:25:36,280 And Long story short, I went back to Steadman and you know, 542 00:25:36,280 --> 00:25:38,360 this was she's like, come back in six week and I was traveling. 543 00:25:38,360 --> 00:25:40,720 So I went back in 3 1/2. They do an X-ray. 544 00:25:40,720 --> 00:25:43,000 She's like, Oh my gosh, this is completely healed. 545 00:25:43,200 --> 00:25:44,880 What have you been doing? And I was like, I was focusing 546 00:25:44,880 --> 00:25:47,840 on my nutrition and like one of the top, you know, doctors at 547 00:25:47,840 --> 00:25:49,720 Steadman was like, oh, we never would have thought of that. 548 00:25:50,120 --> 00:25:52,800 You know, literally they never would have thought of nutrition 549 00:25:53,240 --> 00:25:55,360 as an integral part of the human healing process. 550 00:25:55,360 --> 00:25:58,400 And that was like one of the epiphany moments in, in working 551 00:25:58,400 --> 00:26:00,320 towards like developing brain one. 552 00:26:00,320 --> 00:26:03,760 It just didn't make sense to me. And so to the point, you know, 553 00:26:04,120 --> 00:26:06,600 not only our, our, our parents, our grandparents, they didn't 554 00:26:06,600 --> 00:26:09,440 really, you know, they, they learned the food pyramid, you 555 00:26:09,440 --> 00:26:11,120 know, like, what are you kidding me? 556 00:26:11,120 --> 00:26:14,840 And thank God, it's being, you know, essentially updated as we 557 00:26:14,840 --> 00:26:17,560 speak. But how crazy is that to think 558 00:26:17,560 --> 00:26:20,600 that, you know, grains are, you know, essentially the staple of, 559 00:26:20,680 --> 00:26:23,000 of everything. And that's what our grandparents 560 00:26:23,000 --> 00:26:24,480 grew up with. And ultimately most, most 561 00:26:24,480 --> 00:26:26,920 doctors, you know, like that's what they're basically signing 562 00:26:26,920 --> 00:26:28,520 on for, you know, for the majority. 563 00:26:29,520 --> 00:26:31,960 So part of it is education. And that's actually a really 564 00:26:31,960 --> 00:26:36,000 integral part of of what we've built is around educating, you 565 00:26:36,000 --> 00:26:39,720 know, humans and and trying to give them science evidence 566 00:26:39,720 --> 00:26:42,280 based, you know, peer reviewed articles that they can 567 00:26:42,400 --> 00:26:44,680 ultimately make their own informed decision upon. 568 00:26:44,800 --> 00:26:47,960 But that's really that well. I mean, it's, it's interesting, 569 00:26:47,960 --> 00:26:50,720 like I'm in the, you know, evidence based bodybuilding 570 00:26:50,720 --> 00:26:52,600 community all the time. And there's so much discourse 571 00:26:52,600 --> 00:26:55,480 around various nutritional studies and training modalities. 572 00:26:55,800 --> 00:26:58,800 And it's like there's so many studies that people, they, they 573 00:26:58,800 --> 00:27:01,200 don't know what actions to put into place because there's so 574 00:27:01,200 --> 00:27:04,080 many seemingly conflicting piece of information. 575 00:27:04,800 --> 00:27:07,480 So I like what you get going that basically synthesizes all 576 00:27:07,480 --> 00:27:10,960 this information and then aggregates it over all the data 577 00:27:10,960 --> 00:27:14,480 coming in and then just develops legitimate micro habits that 578 00:27:14,480 --> 00:27:16,000 people can implement. They won. 579 00:27:16,480 --> 00:27:19,760 Yeah, I mean, that's it. Literally, yeah, it's a massive 580 00:27:19,760 --> 00:27:21,440 challenge. You know, you, you have to look 581 00:27:21,440 --> 00:27:24,040 at every single study and it's their bias. 582 00:27:24,040 --> 00:27:26,840 And so again, what we've done is we've gone the route of taking 583 00:27:26,840 --> 00:27:29,880 peer reviewed studies that we've approved and then using that as 584 00:27:29,880 --> 00:27:33,720 the backbone for the content and the education as opposed to just 585 00:27:33,720 --> 00:27:36,600 like using an AI and being like, hey, you know, tell me about 586 00:27:36,600 --> 00:27:39,680 hurry variability and triathlon and da da, da. 587 00:27:39,680 --> 00:27:42,240 So we're, you know, again, starting with the paper and then 588 00:27:42,240 --> 00:27:44,360 developing, you know, the content, the programs and 589 00:27:44,360 --> 00:27:46,560 protocols. Yeah. 590 00:27:46,680 --> 00:27:49,880 What do you think? And, and you mentioned before we 591 00:27:49,880 --> 00:27:52,160 start recording too, that there's like a, a journaling 592 00:27:52,240 --> 00:27:55,360 that's that's one quote UN quote biohack that I know I need to 593 00:27:55,360 --> 00:27:58,920 get better at, but I'm not very good at at all, especially like 594 00:27:59,040 --> 00:28:00,640 old fashioned pen and paper journaling. 595 00:28:00,640 --> 00:28:02,400 But you've got a voice functionality there now. 596 00:28:02,800 --> 00:28:04,680 We do, yeah. So I'm, you know, I'm a 597 00:28:04,680 --> 00:28:07,840 scientist at my core researcher. I literally have like, I'm not 598 00:28:07,840 --> 00:28:10,640 joking, 70 of these journals. Like this is when I was in the 599 00:28:10,640 --> 00:28:12,480 lab, we would just take notes with everything. 600 00:28:12,480 --> 00:28:15,520 So I have like work journals and then I have personal journals 601 00:28:16,080 --> 00:28:17,560 that I've used often on for years. 602 00:28:18,040 --> 00:28:21,320 We have digitized that with a journal in the app and the 603 00:28:21,320 --> 00:28:25,640 experience and we have focused on voice actually. 604 00:28:25,640 --> 00:28:28,200 And voice is interesting because it's also a biometric. 605 00:28:28,520 --> 00:28:32,120 And so when people log in, they go through a short assessment, 606 00:28:32,120 --> 00:28:34,720 they can integrate the wearables and then they have the option of 607 00:28:34,720 --> 00:28:38,080 using essentially a voice recorder as a biometric. 608 00:28:38,480 --> 00:28:41,960 And the reason is, is because you can see like the amount of 609 00:28:42,600 --> 00:28:45,400 of variables that we can get out of a voice biometric are nuts. 610 00:28:45,400 --> 00:28:47,480 I mean, there was a study recently they were able to 611 00:28:47,480 --> 00:28:50,120 diagnose those autism essentially through voice. 612 00:28:51,320 --> 00:28:53,680 Emotion is actually fairly easy to get to. 613 00:28:53,680 --> 00:28:56,520 And so we've been testing essentially people coming in and 614 00:28:56,520 --> 00:28:59,120 they're leaving a voice journal, but they can also opt in to 615 00:28:59,120 --> 00:29:02,440 leave a voice biometric and then they don't need to sync a 616 00:29:02,440 --> 00:29:03,880 wearable. You know, ultimately, if they 617 00:29:03,880 --> 00:29:05,800 don't have a wearable, they can't afford a wearable, so they 618 00:29:05,800 --> 00:29:07,920 can actually use voice. So there's some really 619 00:29:07,920 --> 00:29:09,680 interesting testing we're doing on that front. 620 00:29:09,680 --> 00:29:12,960 And the goal is also to reach, you know, older audiences that 621 00:29:12,960 --> 00:29:14,440 definitely don't have biometrics. 622 00:29:14,440 --> 00:29:17,080 I mean, some, but it's rare. But instead, you know they could 623 00:29:17,080 --> 00:29:20,000 use this type of function functionality if they choose to 624 00:29:20,000 --> 00:29:21,800 and. And I actually did an 625 00:29:21,800 --> 00:29:24,800 interesting analysis where I was able to see correlation in the 626 00:29:24,800 --> 00:29:27,960 initial data between voice and HRV coming out of Aura as an 627 00:29:27,960 --> 00:29:28,840 example. So. 628 00:29:29,400 --> 00:29:32,120 Very cool. So you can record into it. 629 00:29:32,440 --> 00:29:35,040 Can you go back retroactively and listen to the recording as 630 00:29:35,040 --> 00:29:37,160 well as see the text? Yeah, exactly. 631 00:29:37,160 --> 00:29:40,320 So it transcribes it into a written text and you can approve 632 00:29:40,320 --> 00:29:41,840 all this, you know, it's all opt in. 633 00:29:41,840 --> 00:29:44,680 I mean we're we're very upfront about, you know, the, the data 634 00:29:44,680 --> 00:29:47,320 collection and so forth. But you, you know, you approve 635 00:29:47,320 --> 00:29:50,240 it and then it's a transcription and then ultimately you also 636 00:29:50,240 --> 00:29:53,120 have that signal that's processed and then that becomes 637 00:29:53,120 --> 00:29:56,280 a trendable graph and you can see how that trends over time. 638 00:29:56,760 --> 00:29:59,560 And then we've compared that to, we're actually doing a research 639 00:29:59,560 --> 00:30:02,360 study now where we're comparing, you know, boys with a number of 640 00:30:02,360 --> 00:30:04,240 wearables. And then just seeing, you know, 641 00:30:04,640 --> 00:30:07,440 do these things trend? What's the variance between HRV 642 00:30:07,440 --> 00:30:09,560 out of Aura versus Woo versus Garmin? 643 00:30:09,920 --> 00:30:12,680 And there's variances in all of it, of course, but you know, are 644 00:30:12,680 --> 00:30:17,040 they trending together? Is it possible to get like like 645 00:30:17,120 --> 00:30:21,200 a synopsis of the, the primary thoughts that you're, you know, 646 00:30:21,200 --> 00:30:23,480 having and, and journaling over the course of time? 647 00:30:23,480 --> 00:30:27,000 Like for instance, if I'm doing this voice journaling on my way 648 00:30:27,000 --> 00:30:29,720 to the coffee stand every day, for instance, and then I want to 649 00:30:29,720 --> 00:30:32,800 get a overview of what is on my mind and therefore in my journal 650 00:30:32,800 --> 00:30:35,240 over the past three months. Does it kind of like get the 651 00:30:35,240 --> 00:30:37,360 highlights? We're not there yet. 652 00:30:37,440 --> 00:30:38,920 It's something we've talked about. 653 00:30:39,600 --> 00:30:41,880 You know, the content is also sensitive. 654 00:30:41,920 --> 00:30:45,400 And so, you know, we're not necessarily analyzing the 655 00:30:45,400 --> 00:30:49,080 semantics or the words per SE. We could, but you know, 656 00:30:49,080 --> 00:30:51,880 currently we're not, you know, we're using the, it's more the 657 00:30:51,880 --> 00:30:56,000 actual voice, you know, no inflections or recording to then 658 00:30:56,000 --> 00:30:58,920 drive the analysis essentially. So slightly different. 659 00:30:58,960 --> 00:31:02,160 Like really bummed it would pick up that I'm bummed for extended 660 00:31:02,160 --> 00:31:04,720 period of time or if I'm like euphoric it wouldn't it would no 661 00:31:04,720 --> 00:31:07,680 tape that as well. Potentially, yeah, yeah, I mean 662 00:31:07,680 --> 00:31:10,000 that's literally what we're we're testing right now. 663 00:31:10,760 --> 00:31:13,640 So, you know, we're doing an IRB approved research study about 664 00:31:13,640 --> 00:31:15,720 exactly this. And some of these things I've 665 00:31:15,720 --> 00:31:18,560 done myself, I mean, I've done time series, you know, for for 666 00:31:18,560 --> 00:31:21,200 years, just, you know, personally as an interest of 667 00:31:21,200 --> 00:31:23,680 these things. And but it's cool. 668 00:31:23,680 --> 00:31:25,880 And you know, now between, again, voice, facial 669 00:31:25,880 --> 00:31:29,120 recognition, iris recognition, I mean, there's an incredible 670 00:31:29,120 --> 00:31:30,880 amount of data. You can tell hypertension just 671 00:31:30,880 --> 00:31:34,000 with a facial scan with nearly the same accuracy as a blood 672 00:31:34,000 --> 00:31:36,440 pressure monitor on your arm, you know, literally just with a 673 00:31:36,440 --> 00:31:39,480 scan 30 seconds, boom, you know, as an example. 674 00:31:39,480 --> 00:31:42,680 So the technology is getting much better. 675 00:31:43,560 --> 00:31:45,880 Yeah, the landscape right now is wild, man. 676 00:31:45,880 --> 00:31:49,280 It's, it's like I'm a purist traditionalist in so many ways, 677 00:31:50,120 --> 00:31:53,440 but it's like I've got to bridge the gap between taking advantage 678 00:31:53,440 --> 00:31:55,480 of all the tools and resources that we have at our disposal 679 00:31:55,480 --> 00:32:00,080 now, but just not to the detriment of the foundational 680 00:32:00,080 --> 00:32:02,680 course that that's positive, that comes from that fundamental 681 00:32:03,000 --> 00:32:04,920 mindset. And that's the hard part, man, 682 00:32:04,920 --> 00:32:08,400 because it's like we live in this weird dichotomy in 2025. 683 00:32:09,040 --> 00:32:12,880 100% And honestly, there's just the, you know, there's a 684 00:32:12,880 --> 00:32:15,160 flooding at the market, especially in anything neuro 685 00:32:15,160 --> 00:32:19,400 attack relative to devices or even supplements. 686 00:32:19,400 --> 00:32:23,160 I mean, it's, it's absolutely crazy, you know, the, the number 687 00:32:23,160 --> 00:32:24,160 of products that are on the market. 688 00:32:24,160 --> 00:32:26,840 And that's part of the reason we went down this road is to help 689 00:32:26,840 --> 00:32:29,320 better inform. And there are some, you know, 690 00:32:29,320 --> 00:32:32,920 really good products that are, you know, becoming consumer 691 00:32:32,920 --> 00:32:35,440 facing where you can literally do, you know, EEG and 692 00:32:35,440 --> 00:32:38,920 neurofeedback with like a band at home instead of going and 693 00:32:38,920 --> 00:32:41,400 seeing a therapist. And so for certain humans, you 694 00:32:41,400 --> 00:32:42,560 know, you have to meet them where they're at. 695 00:32:42,560 --> 00:32:44,320 And that's like a really good option for them. 696 00:32:44,440 --> 00:32:47,120 But again, you know, the accuracy, how many clinical 697 00:32:47,120 --> 00:32:49,800 trials have they done? Generally a lot of the stuff is 698 00:32:49,800 --> 00:32:52,760 not FDA approved, you know for better or worse on that, but. 699 00:32:53,240 --> 00:32:56,800 Yeah, totally. What's your take on just 700 00:32:57,000 --> 00:33:01,560 behavioral thought in general? You know, that seems I've talked 701 00:33:01,560 --> 00:33:03,480 about this on quite a few podcasts lately, but like the 702 00:33:03,480 --> 00:33:06,960 people that are in the nutrition performance based biohacking 703 00:33:06,960 --> 00:33:09,360 space, like they're in hook, line and sink, like they want to 704 00:33:09,360 --> 00:33:11,280 get all the wearables, they want to dive as deep into the 705 00:33:11,280 --> 00:33:13,800 research they want to implement as much as they possibly can. 706 00:33:14,160 --> 00:33:17,680 Then you've got the other subset of the population that seems to 707 00:33:17,680 --> 00:33:20,960 be totally oblivious to these tools and resources and just 708 00:33:20,960 --> 00:33:23,840 continues to get unhealthier and unhealthier. 709 00:33:24,120 --> 00:33:26,480 So like the bell curve has gotten more narrow. 710 00:33:26,480 --> 00:33:29,640 I mean, you've got just two polar extremes, more so than a 711 00:33:29,640 --> 00:33:32,640 blended median. What? 712 00:33:32,640 --> 00:33:36,760 What is the catalyst to get people on the right track in the 713 00:33:36,760 --> 00:33:37,880 1st place? Do you think it's going to be 714 00:33:37,880 --> 00:33:41,360 like this implosion point at which society just simply can't 715 00:33:41,360 --> 00:33:43,480 sustain itself as they get unhealthy? 716 00:33:43,480 --> 00:33:47,880 Or what's going to happen? I think it will be a combination 717 00:33:47,880 --> 00:33:49,640 and I think we're seeing this right now. 718 00:33:49,680 --> 00:33:52,320 You know, the fact that Andrew Huberman can do a three hour 719 00:33:52,440 --> 00:33:56,600 podcast with his retention rate, you know, and, and the fact that 720 00:33:56,600 --> 00:33:59,200 people are listening to three hours signs based podcast is 721 00:33:59,200 --> 00:34:02,440 amazing. And I think as the the 722 00:34:02,440 --> 00:34:06,320 technology gets more ubiquitous, you know, Kennedy just announced 723 00:34:06,320 --> 00:34:09,159 that every American should have a wearable as a side note. 724 00:34:09,600 --> 00:34:11,600 I mean, that's pretty progressive, whether you like 725 00:34:11,600 --> 00:34:13,440 his policies or not. I mean, that's one that's 726 00:34:13,440 --> 00:34:18,560 interesting and it really lends it till itself to, you know, the 727 00:34:19,000 --> 00:34:22,199 ability for the the technology just to get easier for people to 728 00:34:22,199 --> 00:34:24,719 use. So accessibility is part of 729 00:34:24,719 --> 00:34:26,159 that. And then 2 is, how do you drive 730 00:34:26,159 --> 00:34:29,280 action from the thing? I think that's what a lot of 731 00:34:29,280 --> 00:34:30,840 these wearables don't do as well. 732 00:34:30,840 --> 00:34:34,280 And it's a gap that we're filling is it's one thing to 733 00:34:34,280 --> 00:34:38,480 say, OK, your HRV is elevated, you know, what have you been 734 00:34:38,480 --> 00:34:40,000 doing? But then offering really 735 00:34:40,000 --> 00:34:43,480 practical mechanisms to try to reduce, you know, your HRV 736 00:34:43,480 --> 00:34:46,760 urine, improve your ability to rest, you know, what does that 737 00:34:46,760 --> 00:34:49,880 look like for parasympathetic regulation basically? 738 00:34:50,440 --> 00:34:54,679 So I believe that we're seeing that trend, you know, shift more 739 00:34:54,679 --> 00:34:56,120 and more. I mean, I, I think we're seeing 740 00:34:56,120 --> 00:34:58,320 in real time. And I remember 10 years ago, I 741 00:34:58,320 --> 00:35:02,240 was doing a, a triathlon in Central Coast, California. 742 00:35:02,240 --> 00:35:06,000 And one of my buddies, we were like camping outdoors, doing a 743 00:35:06,000 --> 00:35:08,600 training camp. And he had a red light on his 744 00:35:08,600 --> 00:35:09,960 knee. We're like, Dean, what are you 745 00:35:09,960 --> 00:35:11,400 doing over there? And he's like, oh, you got to 746 00:35:11,400 --> 00:35:12,800 try, you know, try this red light thing. 747 00:35:12,800 --> 00:35:14,600 This is like over 10 years ago, right? 748 00:35:14,600 --> 00:35:17,080 And at the time, no one had heard of red light. 749 00:35:17,400 --> 00:35:19,200 It's now on Tony Robbins's homepage. 750 00:35:19,440 --> 00:35:21,280 You know which. And of course, I'm sure the 751 00:35:21,280 --> 00:35:23,120 majority of your readers have all done unrelated at this 752 00:35:23,120 --> 00:35:25,240 stage. So, you know, these things that 753 00:35:25,240 --> 00:35:28,240 used to be more fringe are now becoming, you know, more and 754 00:35:28,240 --> 00:35:30,600 more ubiquitous. I mean, literally, you're seeing 755 00:35:30,600 --> 00:35:34,680 that with, you know, these types of facilities with cryo as an 756 00:35:34,680 --> 00:35:37,920 example, cold plunging, you know, at home cold plunging, 757 00:35:37,920 --> 00:35:39,520 that whole market has just exploded. 758 00:35:39,520 --> 00:35:41,880 So I believe we're seeing a shift. 759 00:35:41,880 --> 00:35:45,800 And then, you know, again, back to the, you know, USDA side of 760 00:35:45,800 --> 00:35:49,560 the house in general, I, I like to believe people are getting 761 00:35:49,560 --> 00:35:51,760 healthier, at least, you know, working towards healthier 762 00:35:51,760 --> 00:35:53,640 habits. But that's where we're really 763 00:35:53,640 --> 00:35:56,040 trying to also focus not just on the peak performance. 764 00:35:56,040 --> 00:35:58,960 It's like the everyday user, you know, that can really benefit 765 00:35:58,960 --> 00:36:02,000 from that concept. You know, again, we grew up with 766 00:36:02,440 --> 00:36:05,120 very little information outside of the food pyramid on 767 00:36:05,120 --> 00:36:07,800 nutrition, you know, and obviously that was completely 768 00:36:07,800 --> 00:36:09,000 flawed. And you know, this more than 769 00:36:09,000 --> 00:36:11,040 anyone as someone, as a keto evangelist. 770 00:36:11,560 --> 00:36:16,560 So, so that's my optimism ultimately at the end of the 771 00:36:16,560 --> 00:36:18,840 day, yeah, it's just trying to meet, you know, that normal 772 00:36:18,840 --> 00:36:21,240 human and and also provide accessibility. 773 00:36:21,240 --> 00:36:22,720 I would say that's another big one too. 774 00:36:23,080 --> 00:36:25,040 You know, our programs range and cost. 775 00:36:25,040 --> 00:36:26,560 Some people can't afford a wearable, right? 776 00:36:26,560 --> 00:36:28,760 They can't afford to do a program. 777 00:36:28,760 --> 00:36:32,080 But there's other things you can do to, you know, essentially 778 00:36:32,080 --> 00:36:35,240 manage your autonomic nervous system so you can go into the 779 00:36:35,240 --> 00:36:37,040 river. You know, here in Colorado, I do 780 00:36:37,040 --> 00:36:40,480 cold plungering literally here in the rivers, 45°, it's 781 00:36:40,480 --> 00:36:42,760 fricking freezing. But you know, we do it 782 00:36:42,760 --> 00:36:44,760 regularly. And so if you can't, you don't 783 00:36:44,760 --> 00:36:47,360 have a river nearby. You can do a cold shower, you 784 00:36:47,360 --> 00:36:49,320 can do breath work as another example. 785 00:36:49,320 --> 00:36:53,040 So, you know, these tools, while the diagnostics absolutely cost 786 00:36:53,040 --> 00:36:55,320 money, you know, a lot of these things we try to make, you know, 787 00:36:55,320 --> 00:36:57,920 accessible for the everyday person to to do as well. 788 00:36:59,000 --> 00:37:00,400 It is interesting man. I'm reading a book. 789 00:37:01,360 --> 00:37:05,560 I just read Cam Haynes's Undeniable is his latest one. 790 00:37:05,560 --> 00:37:09,640 And then I read, I'm reading the comfort Crisis right now. 791 00:37:10,040 --> 00:37:13,480 And it's interesting talking to people in the biohacking health 792 00:37:13,480 --> 00:37:15,120 space. It's like so many of these 793 00:37:15,480 --> 00:37:18,240 fundamental recommendations or things that were just by 794 00:37:18,240 --> 00:37:21,120 definition happening on a day-to-day basis 500 years ago. 795 00:37:21,560 --> 00:37:24,680 And we took it for granted. And like the world has gotten so 796 00:37:24,680 --> 00:37:28,120 much more soft, plush and comfortable that we have to like 797 00:37:28,120 --> 00:37:31,680 seek out this adversity. Like going to get a cold shower 798 00:37:31,680 --> 00:37:34,240 in the river. Like that just happened everyday 799 00:37:34,240 --> 00:37:36,160 basis. Like going, you know, putting 800 00:37:36,160 --> 00:37:38,120 forth a bunch of activity, putting a bunch of steps in, 801 00:37:38,120 --> 00:37:40,760 hunting down food, cooking a meal with your fan. 802 00:37:40,760 --> 00:37:43,840 Like all these things that were just, you know, part of the day 803 00:37:44,000 --> 00:37:47,040 back then are now things that we've got to like call a bio 804 00:37:47,040 --> 00:37:48,840 hack and get excited about to implement. 805 00:37:48,840 --> 00:37:51,560 But it's like, man, it makes such a profound difference. 806 00:37:51,560 --> 00:37:54,680 Like obviously eating processed, hyper palatable junk food and 807 00:37:54,680 --> 00:37:59,840 watching Netflix all day is not the cure. 100% isolation, you 808 00:37:59,840 --> 00:38:01,720 know, I mean, that's absolutely a killer. 809 00:38:02,920 --> 00:38:06,480 You know, we have also found the power of connection as an 810 00:38:06,480 --> 00:38:09,360 example, people who are connected to themselves, to 811 00:38:09,360 --> 00:38:12,240 their family, to their higher power, whatever it is, if you 812 00:38:12,240 --> 00:38:15,400 have that sense of connection and purpose, you know, your life 813 00:38:15,400 --> 00:38:18,520 expectancy increases, like what is it, 10 to 12 years or so? 814 00:38:19,160 --> 00:38:21,720 So you know, the the power of connection, just having 815 00:38:21,720 --> 00:38:25,240 community and people around you as an example, it's, yeah, very, 816 00:38:25,320 --> 00:38:27,360 very powerful. Is there a community 817 00:38:27,360 --> 00:38:30,120 functionality within Brain One? Not yet. 818 00:38:30,120 --> 00:38:33,480 We're working on it right now. Yeah, I intentionally wanted to 819 00:38:33,480 --> 00:38:36,320 wait a bit. We we started testing with some 820 00:38:36,320 --> 00:38:39,360 basic gamification. So you know, really in some ways 821 00:38:39,360 --> 00:38:42,000 competing against yourself, but using things like streaks were 822 00:38:42,000 --> 00:38:44,600 built in day one. You know, did you do the things 823 00:38:44,600 --> 00:38:46,800 you said you were going to do on a micro habit basis, on a 824 00:38:46,800 --> 00:38:49,240 protocol basis? And now we're building 825 00:38:49,240 --> 00:38:52,400 leaderboards and then the ability to like, follow and 826 00:38:52,400 --> 00:38:54,280 share and, you know, all those types of things. 827 00:38:55,240 --> 00:38:58,240 But very excited about it. And yeah, the sort of the, you 828 00:38:58,240 --> 00:39:01,080 know, the community members as. Well, nice, nice. 829 00:39:01,080 --> 00:39:04,480 As far as all the popular bio hacks are concerned, the ones 830 00:39:04,480 --> 00:39:06,160 that you've played around with and implemented in your own 831 00:39:06,160 --> 00:39:08,640 day-to-day routine. What are the ones that you feel 832 00:39:08,680 --> 00:39:10,880 personally have the biggest bang for the buck and the ones that 833 00:39:10,880 --> 00:39:12,760 are probably just smoke and mirrors and not really 834 00:39:12,760 --> 00:39:15,160 necessary? Yeah, that's a great question. 835 00:39:15,800 --> 00:39:19,240 I think fundamentally just starting with like the non 836 00:39:19,240 --> 00:39:22,000 negotiable and the basics. So as a, you know, a data 837 00:39:22,000 --> 00:39:25,280 scientist myself, measurement, you know, I wouldn't even call 838 00:39:25,280 --> 00:39:28,720 this a biohack per SE, but it's the door to understanding your 839 00:39:28,720 --> 00:39:30,600 baselines that you can then optimize, right. 840 00:39:30,600 --> 00:39:33,560 So minimal as we discussed like or is a great example, you know 841 00:39:33,560 --> 00:39:38,040 what, 300 bucks, you know, for the ring $6 a month and then you 842 00:39:38,040 --> 00:39:41,800 have that baseline of your activity plus your sleep data 843 00:39:41,800 --> 00:39:43,520 that you can then begin to optimize again. 844 00:39:44,320 --> 00:39:47,080 So I think, you know, that would be 1, I would say out of the 845 00:39:47,080 --> 00:39:49,720 gate that can allow you to understand, you know, your data 846 00:39:49,720 --> 00:39:51,680 that you can then ultimately monotonize against. 847 00:39:51,760 --> 00:39:55,880 I think other, other big ones. I'm a big fan of BPC, you know, 848 00:39:55,880 --> 00:39:58,280 as a, as a peptide for inflammation. 849 00:39:58,280 --> 00:40:01,280 When I'm here in Colorado and I'm skiing all winter, you know, 850 00:40:01,280 --> 00:40:04,520 snowboarding nearly every single day, I possibly can you feel in 851 00:40:04,520 --> 00:40:07,400 the joints. And so I definitely feel with 852 00:40:07,400 --> 00:40:11,400 something like BPC as a peptide, you know, the the inflammation 853 00:40:11,400 --> 00:40:13,000 and the recovery absolutely distorts. 854 00:40:14,280 --> 00:40:16,720 You just have to give yourself injections, which you know, is 855 00:40:16,920 --> 00:40:18,640 not always the easiest for some people. 856 00:40:18,760 --> 00:40:22,680 But you know what other I mean, again, I, you know, it's the, as 857 00:40:22,680 --> 00:40:25,360 I go down the list, you know, nutrition, exercise, sleep and 858 00:40:25,360 --> 00:40:27,480 stress. I mean literally for, for every 859 00:40:27,480 --> 00:40:31,600 one of these circadian regulation, you know, direct sun 860 00:40:31,600 --> 00:40:34,720 in the morning for 20 minutes. I mean, it doesn't get any 861 00:40:34,720 --> 00:40:37,720 simpler than that. So things like that plus 862 00:40:37,720 --> 00:40:40,640 hydration, plus high protein, you know, those are kind of 863 00:40:40,640 --> 00:40:43,880 again the non negotiables and then they get more advanced from 864 00:40:43,880 --> 00:40:46,560 there depending if I'm training or if I'm traveling or you know, 865 00:40:46,560 --> 00:40:49,240 whatever routine like it. Are there any that have like 866 00:40:49,240 --> 00:40:50,840 really gained popularity momentum? 867 00:40:50,840 --> 00:40:53,640 But you're like, man, this is not worth near the hype that 868 00:40:53,640 --> 00:41:01,720 it's been given. I thought I would say offhand, 869 00:41:01,720 --> 00:41:05,800 not necessarily worth the hype. I think some other ones I would 870 00:41:05,800 --> 00:41:09,360 maybe give more credence to are again, things like pimp for 871 00:41:09,680 --> 00:41:12,720 electrical, magnetic, you know, frequency treatment in general. 872 00:41:12,720 --> 00:41:16,560 I mean, we're starting to see a lot of, you know, really cool 873 00:41:16,560 --> 00:41:19,640 research continue to come out about that and TMS and you know, 874 00:41:19,640 --> 00:41:21,760 those types of modalities essentially. 875 00:41:22,360 --> 00:41:24,280 So those are pretty exciting, I would say. 876 00:41:24,840 --> 00:41:26,840 Yeah, I have the. I've not done that. 877 00:41:26,840 --> 00:41:31,320 I'm familiar with it, but like the electromagnetic pulsing for 878 00:41:32,000 --> 00:41:36,240 muscle stimulation relaxation, like when my wife was in labor, 879 00:41:36,240 --> 00:41:38,280 they had like this electrical thing that they offered her 880 00:41:38,280 --> 00:41:41,560 where they could just hook that up to and you know, I guess 881 00:41:41,560 --> 00:41:44,000 distract the intensity of the contractions. 882 00:41:44,000 --> 00:41:45,680 But it's like, who would have ever thought about that? 883 00:41:45,720 --> 00:41:48,280 That makes total sense. Yeah, yeah, absolutely. 884 00:41:48,280 --> 00:41:49,760 Yeah. There's another partner. 885 00:41:49,760 --> 00:41:53,080 They're doing bioral beats that they actually use in surgeries 886 00:41:53,080 --> 00:41:56,280 to essentially get to a specific, you know, gamma brain 887 00:41:56,280 --> 00:41:59,240 frequency. And they can do surgeries 888 00:41:59,240 --> 00:42:01,400 without anesthesia. I mean, we've been hearing some 889 00:42:01,400 --> 00:42:03,240 pretty crazy things along those lines, but. 890 00:42:03,240 --> 00:42:04,680 The binaural beats the stripping man. 891 00:42:04,680 --> 00:42:07,880 I had a down the podcast a while back and he was like, you can 892 00:42:07,880 --> 00:42:10,440 totally like I've got, I used to have really bad OCD and he's 893 00:42:10,440 --> 00:42:12,800 like, you can totally rewire your, your brain basically gets 894 00:42:12,800 --> 00:42:16,120 stuck in a feedback loop and you've got to like be repetitive 895 00:42:16,120 --> 00:42:20,400 to like fulfill that loop. But if you retrain the brain via 896 00:42:20,400 --> 00:42:23,600 this manner of feedback, it's like, man, that is totally 897 00:42:23,600 --> 00:42:27,800 counter to the, you know, drug induced formula that's typically 898 00:42:27,800 --> 00:42:30,000 prescribed. Yeah, 100%. 899 00:42:30,680 --> 00:42:33,320 I try to keep all pharmaceuticals to an absolute 900 00:42:33,320 --> 00:42:36,160 minimum only when necessary. And again, you know, there's a 901 00:42:36,160 --> 00:42:38,200 number of these modalities that are out there that are can be 902 00:42:38,200 --> 00:42:41,200 just as effective. So yeah, those are great 903 00:42:41,200 --> 00:42:43,640 examples. So what's the timeline with 904 00:42:43,640 --> 00:42:45,680 Brain One? Like what, what stage are you at 905 00:42:45,680 --> 00:42:47,160 now? Is it live and open to the 906 00:42:47,160 --> 00:42:49,600 public or what's the next milestone there? 907 00:42:49,880 --> 00:42:51,960 Yeah. So we still have a gated, we're 908 00:42:51,960 --> 00:42:54,160 allowing people in just on a cohort basis. 909 00:42:54,480 --> 00:42:58,240 Our major focus has been working with practitioners, longevity 910 00:42:58,240 --> 00:43:01,920 clinics, more progressive functional doctors that have 911 00:43:01,920 --> 00:43:04,880 been looking for, again, these types of protocols to give to 912 00:43:04,880 --> 00:43:06,960 their clients. So that's really where we've 913 00:43:06,960 --> 00:43:08,600 been focused. That's been the core revenue 914 00:43:08,600 --> 00:43:10,480 model. And then the goal is to open 915 00:43:10,480 --> 00:43:13,320 this up and, you know, give away the core protocols to humans and 916 00:43:13,320 --> 00:43:16,040 then, you know, we make money off of subscription and, and, 917 00:43:17,560 --> 00:43:19,440 you know, essentially selling the programs themselves. 918 00:43:20,440 --> 00:43:22,160 Very cool. And what what's the tentative 919 00:43:22,160 --> 00:43:23,360 timeline for that'll be opened up? 920 00:43:23,760 --> 00:43:25,200 Yeah. So we're, I mean we're testing 921 00:43:25,200 --> 00:43:28,680 right now I think open to the public roughly 3 months is what 922 00:43:28,680 --> 00:43:30,280 we're thinking. You know, we've been in beta now 923 00:43:30,280 --> 00:43:33,400 about a year, and so we're just, you know, rigorously testing and 924 00:43:33,400 --> 00:43:35,240 making sure we can build the best product that we possibly 925 00:43:35,240 --> 00:43:36,960 can. But we're working with a number 926 00:43:36,960 --> 00:43:40,760 of clinicians from really across the United States at this stage 927 00:43:40,840 --> 00:43:42,880 and we're live in a number of markets. 928 00:43:43,800 --> 00:43:44,960 Very cool, man. It's exciting. 929 00:43:45,320 --> 00:43:48,880 It makes it more accessible. Like convenience is, is such a 930 00:43:48,880 --> 00:43:50,880 paramount thing with, you know, adherence. 931 00:43:51,240 --> 00:43:53,920 And I feel like this would just strip the barrier of entry from 932 00:43:53,920 --> 00:43:55,480 a convenience standpoint in so many ways. 933 00:43:56,120 --> 00:43:58,520 That's it, you know, and it's just making sure the human does 934 00:43:58,520 --> 00:44:01,720 the thing that they commit to do, you know, which is the 935 00:44:01,720 --> 00:44:03,960 toughest, you know, myself included, you know, we all go 936 00:44:03,960 --> 00:44:07,200 through these patterns where sometimes it's the focus, 937 00:44:07,200 --> 00:44:09,800 sometimes it's not. But at least giving someone a 938 00:44:09,840 --> 00:44:12,560 framework to follow, you know, again, like dementia prevention, 939 00:44:12,560 --> 00:44:15,880 Lancet 2020 is an example. If all of our parents and 940 00:44:15,880 --> 00:44:18,880 grandparents knew these basic principles that may impact their 941 00:44:18,880 --> 00:44:22,160 behavior and thereby help exacerbate millions of dementia 942 00:44:22,160 --> 00:44:25,160 cases. So education, you know, is is 943 00:44:25,160 --> 00:44:27,920 really paramount to that. What it what is a? 944 00:44:28,000 --> 00:44:31,240 Yeah, one more for you, man. What What is a habit that you 945 00:44:31,560 --> 00:44:35,160 want to and recognize the value in implementing for yourself but 946 00:44:35,160 --> 00:44:41,640 really struggle with? So cold plunging, but in 947 00:44:41,640 --> 00:44:45,320 particular cold plunging in the shower so I can go into the 948 00:44:45,320 --> 00:44:48,400 river, I can go into the ocean. Like I can go into a full body 949 00:44:48,400 --> 00:44:53,320 cryo like a tank. But if I have to do a like a 950 00:44:53,360 --> 00:44:56,200 shower based cold plunge, it's brutal for me. 951 00:44:56,920 --> 00:44:59,920 Like, yeah, my cold plunge. Scenarios same way man, like cuz 952 00:44:59,920 --> 00:45:02,720 I've got a like my cold plunge is just a freaking horse through 953 00:45:02,720 --> 00:45:04,920 that works really great during the winter time, but not worth 954 00:45:04,920 --> 00:45:07,520 the during during the summer. So my cold plunge is on point 955 00:45:07,520 --> 00:45:09,080 during the winter months, but during the summer it's like, 956 00:45:09,080 --> 00:45:11,280 man, I need a cold plunge and I'm just gonna bite the bullet 957 00:45:11,280 --> 00:45:14,440 and make one or buy one. Yeah, I mean, you know, nowadays 958 00:45:14,440 --> 00:45:17,080 are so cheap you can get one like you know, like a stand 959 00:45:17,080 --> 00:45:19,720 alone, you know, I mean a couple 100 bucks. 960 00:45:19,720 --> 00:45:23,280 But yeah, I would say. Though, man, I think like 961 00:45:23,280 --> 00:45:26,160 there's been a like Huberman's talked about, there's certain 962 00:45:26,160 --> 00:45:28,960 conjectures to how much it impacts, you know, testosterone 963 00:45:28,960 --> 00:45:30,080 and inflammation, things like that. 964 00:45:30,080 --> 00:45:33,280 But all of that aside, I think like the psychological benefit 965 00:45:33,280 --> 00:45:36,320 of just doing that first thing in the morning is in and of 966 00:45:36,320 --> 00:45:39,000 itself totally worth it. I completely agree, I think it's 967 00:45:39,000 --> 00:45:41,760 game changing. Another one for me is again, 968 00:45:41,760 --> 00:45:45,320 sweat, but specifically either sauna or doing a, you know, a a 969 00:45:45,520 --> 00:45:48,800 heated exercise of some quarts like that has been absolutely 970 00:45:48,800 --> 00:45:50,960 game changing. You have a sauna at your place. 971 00:45:51,440 --> 00:45:53,840 We do, yeah. We have one upstairs and then I 972 00:45:53,840 --> 00:45:57,320 do the hot Pilates 3 or 4 days a week and that's like, you know, 973 00:45:57,360 --> 00:46:01,640 usually 20 for for sweating. Do you do the contrast therapy 974 00:46:01,640 --> 00:46:03,640 when you're doing it at your home, sauna and. 975 00:46:03,720 --> 00:46:05,120 Yeah, yeah. We have a cold plunge and a 976 00:46:05,120 --> 00:46:09,000 sauna, so just depending, try to do both, although I, you know, 977 00:46:09,000 --> 00:46:12,120 still prefer the river. Actually, you know, we're doing 978 00:46:12,120 --> 00:46:15,560 it live, so don't use it as much as I might. 979 00:46:15,560 --> 00:46:17,200 But again, it just depends on the schedule. 980 00:46:18,640 --> 00:46:19,840 Nice. I did. 981 00:46:19,840 --> 00:46:22,440 AI was in New York for a while at a conference that that like a 982 00:46:22,440 --> 00:46:24,600 Russian, like a traditional Russian bath house there. 983 00:46:24,600 --> 00:46:28,960 Yeah, yeah, yeah, yeah, yeah. And it was, I was definitely out 984 00:46:28,960 --> 00:46:31,080 of place, like, I've got this, my southern draw going, 985 00:46:31,080 --> 00:46:32,760 everybody else to speak in Russian, I'm probably in the 986 00:46:32,760 --> 00:46:34,200 middle of the Russian mob, who knows. 987 00:46:34,480 --> 00:46:37,760 And they got it cranked way up. Then we transitioned from that 988 00:46:37,760 --> 00:46:39,880 to the cold plunge. And then we'd go back and forth 989 00:46:39,880 --> 00:46:42,560 like 3 times. And man, the first time I went 990 00:46:42,560 --> 00:46:46,840 from the sauna to the cold plunge, I got so dizzy I almost 991 00:46:46,840 --> 00:46:48,920 passed out. I'm like this is not not normal. 992 00:46:49,960 --> 00:46:52,680 Yeah, those, I mean, I've done this same exact protocols. 993 00:46:52,680 --> 00:46:55,240 I love that. Honestly, I think it's great and 994 00:46:55,840 --> 00:46:57,800 I think it really builds. I think you, you know, you do 995 00:46:57,800 --> 00:46:59,400 get better at it the more you do. 996 00:46:59,400 --> 00:47:02,200 But yeah, those first few times could be brutal. 997 00:47:02,200 --> 00:47:04,960 And they are incredibly hot. And then they like whip you with 998 00:47:04,960 --> 00:47:07,240 like the branches. Is that the experience, right, 999 00:47:08,080 --> 00:47:10,600 which includes, you know, increase the circulation and so 1000 00:47:10,600 --> 00:47:12,160 forth. And then jumping into the cold, 1001 00:47:12,160 --> 00:47:15,480 which is like, you know, 40° or something crazy so. 1002 00:47:15,800 --> 00:47:19,640 But I walked out of that man so relaxed, like it was like a. 1003 00:47:19,760 --> 00:47:21,840 100%. It was a euphoric man. 1004 00:47:21,840 --> 00:47:24,200 I was just so relaxed. I could have slept for two days 1005 00:47:24,200 --> 00:47:26,880 afterwards, probably. Yeah, again, regulation of that 1006 00:47:26,880 --> 00:47:29,320 parasympathetic, like I've seen it myself, you know, with 1007 00:47:29,320 --> 00:47:31,880 friends who are going through something, you get them in a 1008 00:47:31,880 --> 00:47:33,480 cold plunge and take them to the river. 1009 00:47:33,480 --> 00:47:35,720 It's like, you know, come out a different person. 1010 00:47:35,720 --> 00:47:38,880 So and that's something you can do for free, you know, depending 1011 00:47:38,880 --> 00:47:40,560 on where you, you know, where you're living, or at least in a 1012 00:47:40,560 --> 00:47:42,720 cold shower. So those are the types of, you 1013 00:47:42,720 --> 00:47:44,920 know, areas that we're focusing on for accessibility. 1014 00:47:45,720 --> 00:47:47,680 Totally agree, ma'am. Well, Speaking of Pagosa 1015 00:47:47,680 --> 00:47:48,760 Springs, you know you're in Colorado. 1016 00:47:48,760 --> 00:47:50,880 I was doing that because they got the Hot Springs there. 1017 00:47:50,880 --> 00:47:53,360 So I would finish that as the hunting trip every year. 1018 00:47:53,360 --> 00:47:56,120 We'd we'd go in, do the Hot Springs and we'd jump in the 1019 00:47:56,120 --> 00:47:57,920 river and just transition back and forth. 1020 00:47:57,920 --> 00:48:00,160 And that was like the perfect end cap to a hunting trip. 1021 00:48:00,680 --> 00:48:02,200 Yeah, I haven't, I haven't done Pagosa. 1022 00:48:02,200 --> 00:48:04,480 I've been down there. But yeah, there's a a bunch of 1023 00:48:04,480 --> 00:48:06,640 Hot Springs up and down that range and same thing. 1024 00:48:06,640 --> 00:48:09,520 They're on rippers. And yeah, that's perfect example 1025 00:48:09,520 --> 00:48:12,720 of a natural contrast therapy. Yeah, super cool, man. 1026 00:48:13,280 --> 00:48:15,160 Well, I'm stoked for what you got going to brain one, man. 1027 00:48:15,160 --> 00:48:18,440 Three months is no time at all. So once it goes live, will you 1028 00:48:18,440 --> 00:48:20,320 like send out an e-mail to everybody that subscribes to the 1029 00:48:20,320 --> 00:48:22,560 list? And yeah, we've got you, Robert, 1030 00:48:22,560 --> 00:48:24,920 and keep you in the loop and appreciate your efforts and all 1031 00:48:24,920 --> 00:48:27,120 the things you're doing and, you know, putting nutrition and 1032 00:48:27,120 --> 00:48:28,840 health first. And anyway, Queen support, 1033 00:48:28,840 --> 00:48:31,400 please let us know. Likewise, man, everybody listen 1034 00:48:31,400 --> 00:48:33,080 that wants to get more information, just go to 1035 00:48:33,120 --> 00:48:37,440 brain1.com. Yep, Brain .1 and actually Brain 1036 00:48:37,440 --> 00:48:39,920 .1 and Yep. Sign up for the wait list. 1037 00:48:39,920 --> 00:48:41,840 Mention your name, we'll put them to the front of the list. 1038 00:48:42,640 --> 00:48:44,240 Awesome man. Well I do appreciate throwing. 1039 00:48:44,240 --> 00:48:46,320 Keep killing a man, keep changing lives, and if there's 1040 00:48:46,320 --> 00:48:47,680 anything I can do for you, just let me know. 1041 00:48:47,960 --> 00:48:49,040 OK. I appreciate it, Robert. 1042 00:48:49,040 --> 00:48:49,920 Thank you so much. Hey, man.