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Hello, ladies and gents Robert 
Sykes keto Savage.com. 

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And today I've got special, 
repeat guests, Vanessa the 

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ketogenic girl back on the 
podcast. 

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And we've had, we've done 
several podcast episodes 

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together. 
I've been on hers multiple 

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times, she's been on mine and 
we've talked at length about 

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protein requirements, calories, 
macros body composition, 

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hormonal Cycles, all that stuff.
So I didn't want to dive into 

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that again. 
On this episode, i instead 

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wanted to really pick her brain 
about business entrepreneurs, 

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Ship, what got her into 
business? 

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What success she seeing, what 
failure? 

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She seen rebranding all that 
stuff. 

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So she's killing it with with 
her business. 

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She's got multiple content 
creation businesses. 

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She's got the book. 
She's got physical product now 

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with the tone device, so if 
you're interested in business, 

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especially as it pertains to 
building a business in the 

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ketogenic and low-carb space, I 
feel like this one will be a 

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good one for you. 
We also dive into what it's like

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being an operator entrepreneur 
and also a New parent because 

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she has a son. 
Who's now 11 months old and I 

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just have Rider who is 7 weeks 
old. 

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So we kind of have that common 
wanted to pick her brain about 

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that. 
So thoroughly enjoyed the 

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conversation. 
Always a pleasure talking to 

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Vanessa. 
So without further Ado sit back,

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relax and enjoy the podcast with
Vanessa And we are lab Vanessa, 

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how are you? 
I'm doing amazing. 

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How are you doing? 
I don't want it so well for 

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people that are listening and 
don't they're not in the know, 

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we just got done recording on 
your podcast now you're 

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recording on my podcast so it's 
all good. 

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You've been on my show is this 
the second or third time? 

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I can't remember. 
I feel like we've done a few of 

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these over the years. 
So I'm going to bet it's the 

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third time. 
I think that sounds about right,

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so I've got a challenge. 
Myself rather than me picking 

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your brain about protein 
calories, macros keto, any of 

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that stuff. 
I'm going to totally switch 

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gears and I'm not even going to 
ask you about protein. 

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So you're probably normally 
getting inundated with questions

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about protein. 
So I'm going to try and 

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challenge myself to be one of 
the few that totally switches 

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gears on you. 
I'd love to talk about business 

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and also some parenting because 
both you and I are new in the 

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parenting world, but before we 
dive into them, let the Talk 

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business. 
So for people that don't know 

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anything about you which if they
don't the living under a rock, 

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but can you give them like a 
really quick? 

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Synopsis of who you are, what 
you do, and kind of what your 

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brand is, and what kind of dive 
into business. 

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Sure. 
So I have been building this 

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brand which is known as 
ketogenic girl, since about 

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2015, a little bit into 2014 and
I started out just doing it as a

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hobby sharing recipes and keto 
stuff because it was my hobby. 

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Something that I enjoyed and 
people started asking me for 

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meal plans and at the time I was
working in finance, so I'm a 

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Securities Trader. 
I'm trained as a Securities 

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Trader. 
I worked at a firm right out of 

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University that did equity 
valuations and I worked in the 

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stock market in Vancouver and I 
loved that job. 

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It was so much fun and towards 
the end I was a host on a 

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financial show where I was 
getting to interview some of the

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top entrepreneurs in the Space, 
you know, CEOs of top companies,

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especially in Canada but some in
the u.s. too and it was so much 

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fun because I got to combine all
these different passions but at 

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the end of the day, I didn't 
fully feel that fulfilled and 

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you know, nutrition was 
something I always did on the 

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side and University I took it as
my electives because it was just

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something I enjoyed and the 
suddenly I saw that there was 

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sort of an opportunity to 
combine like what I was actually

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passionate about, which is 
nutrition. 

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Health with a career, maybe in a
different way, in a new way that

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I had an imagined for myself 
before when I was younger, and 

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my business eventually got so 
busy that I had to basically 

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retire from the financial 
sector, and leave my role there,

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and just do this full time. 
And so initially, when I started

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ketogenic girl, I was just doing
meal plans meal plan programs 

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that were helping people, you 
know with their mom. 

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Macros on keto and there was a 
huge demand and need for that. 

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Especially in like 2015, it was 
such a surge of interest in 

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Quito and there were not, you 
know, as many like meal plans 

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and things available and then I 
eventually started the podcast. 

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A couple years later, I wrote a 
book Aikido Essentials, which 

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just published by penguin, now 
on my penguin random house, and 

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that was really fun, because I 
got to go on a book tour and I 

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felt like a rock star, and I got
to go all over the US. 

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And, and me So many wonderful 
people in person and then I 

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ended up starting the podcast. 
That was the next thing which 

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has been an amazing wonderful 
Adventure that I've been doing 

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for the last five years. 
And then more recently, I 

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started a new business, which is
basically the tone device, which

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is a breath, acetone meter. 
And that's been a really, really

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satisfying and fun, sort of 
endeavor, but I've been learning

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a lot in doing it. 
And I think that that's that's 

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ultimately why I do anything is 
just to learn and grow and 

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probably why most people do 
things but the challenge excites

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me to do something new and to 
learn about a new space and it's

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been really, really fun. 
I love it. 

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I love it. 
You said that you loved your 

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prior job you interviewing the 
financial gurus and experts. 

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A lot of people quit their 
corporate job or their 925 

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because they hate it. 
You said you loved it. 

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But We're unfulfilled. 
So, why do you think you loved 

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it? 
But we're unfulfilled, was it, 

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are you just the type of person 
that has to build yourself in 

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order to find that true 
fulfillment? 

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Or what do you think? 
The the answer is there? 

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That's such a good question. 
I think that at the end of the 

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day I was just helping people 
make money and although that is 

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helpful, it's not as 
transformational as powerful as 

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you all know as helping people 
with their physical health and 

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health really is the first 
wealth. 

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No, so my husband still works in
finance. 

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That's where we met, and he 
helps a lot of people to protect

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their wealth and and to protect 
themselves from things that 

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we're seeing happening, how like
inflation and all that. 

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But you know, and he finds that 
very satisfying because that's 

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his passion. 
He's always had that since he 

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was really young. 
I just love money and business 

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and like learning about that. 
So, I found it really fun and 

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exciting, but it wasn't 
fulfilling my soul. 

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It wasn't like, like it is now 
where I get to hear from people.

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Bowl on a daily basis, pretty 
much where they're like this 

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information from this person 
that you had on your show like 

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really impacted me and, you 
know, changed my life for the 

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better. 
Like thank you. 

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And the amount of thank yous 
that I get for doing the work 

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that I do from people who 
genuinely mean it is just like, 

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making me emotional. 
But it's a, it shows the 

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powerful impact of sharing this 
information that, you know, I 

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know you're passionate about 
you, so it's Filling my soul on 

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another level, whereas the 
former job was more just like 

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fun and thrilling. 
This is more like maybe a line 

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with my, my sole purpose, like 
my Divine Purpose. 

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And what I'm think supposed to 
be doing, yeah, totally resonate

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with that. 
I feel like, you know, the any 

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money that that you are. 
I make as a result of our 

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business Endeavors is great, 
because it's kind of like a 

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proxy for Progress to show that 
things are moving in the right 

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direction. 
But I feel like you and I are on

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the same page and that the 
emails, the DMS that we get 

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every single day. 
Has somebody's life was 

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transformed like that is what 
makes us tick? 

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Yes yes absolutely and also just
the learning and the growth like

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you have to you know when you're
on a weight loss Journey or a 

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muscle building Journey you have
to Envision a new version of 

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yourself and what that new 
person is going to be like and 

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feel like and how they're going 
to act and it's very similar 

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with, you know, starting 
businesses. 

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Like you have to imagine and 
create a new version of yourself

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who's now. 
Now, you know, doing this or 

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that and the amount of learning 
that you can do these days, I 

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think is really exciting, 
because you can learn pretty 

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much anything online. 
You can learn all of these 

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skills and it doesn't matter 
what you want to do. 

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You can become a Creator, you 
can become a business owner. 

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You can just there's just 
unlimited knowledge and learning

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at our fingertips, and so, you 
can basically like the sky's the

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limit. 
I think when it comes to, you 

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know, starting new Ventures, 
taking risks and going after 

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Stir, you know, exciting dreams 
that you might have. 

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Yeah. 
For like every every generation 

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is going to have their their you
know, metaphorical or realistic 

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literal pandemic. 
So to speak and every generation

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is going to have their 
incredible opportunities for 

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growth and advancement. 
I feel like you know, the fact 

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that we're living in a day and 
age in which you can tap into 

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the internet and all the 
abundance of information that 

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provides is just such such an 
amazing, you know opportunity, 

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that people Often times don't 
take for, you know, they take 

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for granted, they use that 
information and they only seek 

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out and consume, you know, - 
debilitating content. 

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But if they were to leverage 
that resource in terms of 

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finding new entrepreneurial 
Ventures New Opportunities, new 

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networks, new communities to 
double down on that. 

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Like the, the sky truly is a 
limit. 

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I mean, all that is accessible 
to them at their fingertips. 

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Yes, it's so true. 
And you know, all you need is an

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internet connection, pretty 
much. 

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And, you know, you can teach 
yourself anything, the amount of

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things I've learned, you know, 
when I went back to school, I 

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watch incredible animations and 
biochemistry and the things that

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you can just learn from, you 
know, the comfort of your couch,

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you know, you can Empower 
yourself so much just with like 

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YouTube. 
And, you know, it's really 

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amazing how you can like I was 
saying, you can teach yourself 

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pretty much any skill. 
It comes to running a business 

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as you know, there's so many 
different hats, you know, that 

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you wear and I think that it's 
really helpful because I've 

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always been a big book reader 
from a young age. 

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I always read a lot of 
nonfiction, a lot of business 

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books, but that's not for 
everyone. 

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But with YouTube, you know, you 
can like, learn how to build a 

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business, how to do e-commerce 
or, you know, so many different 

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things with like short 
interactive entertaining, 

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educational videos and and 
there's just so much that you 

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can, you know, expose yourself 
to To and I always think back to

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garbage in garbage out, you 
know, like whatever you are 

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putting in is because going to 
be what comes out. 

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And if you are like watching a 
lot of like quote-unquote, you 

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know, trash or like garbage or 
things that, you know, maybe 

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like junk food, like, you know, 
television, that's just not 

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really impacting you in a 
positive way. 

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Then you might not get great 
results, but if you change what 

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you're putting in and you start 
watching content that inspires 

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you or is Ching. 
You like you'll be amazed at 

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what can come out of you and and
what can, you know, what? 

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You can achieve just by what 
you're putting into your mind. 

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Percent agree, 100% agree when 
it comes to, you know, you 

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having come from a place of 
success with working for another

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entity, while simultaneously, 
building your own thing on the 

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side and what point did you know
that? 

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Okay, I've got to step away from
the other thing I've got to 

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remove this Safety Net in order 
to go, you know, Double Down On 

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My Own Thing like and what It 
did that click in your mind and 

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give you enough conference? 
No, that's the trajectory that 

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you needed to take. 
Such a good question. 

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And I'm one of those people 
who's, you know, I'll take 

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risks. 
But I take calculated risks and 

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I'm very conservative when it 
comes to finances because that's

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what I studied its kind of my 
knowledge base. 

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And the biggest thing that I saw
when evaluating companies is, 

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you know, as you know like 90 
some percent of small businesses

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00:12:18,000 --> 00:12:22,300
fail, after 5 years every time 
it's always people getting over 

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00:12:22,300 --> 00:12:24,500
leveraged taking on too much 
debt. 

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And I think that that's Massive 
issue because if you you get a 

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00:12:28,700 --> 00:12:33,000
bunch of, you know, money from 
investors, you are not going to 

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00:12:33,000 --> 00:12:36,500
be as accountable with the 
dollars than if it's your money.

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00:12:36,800 --> 00:12:43,500
So I always to myself was like, 
well, I'm not going to stop my 

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00:12:43,500 --> 00:12:49,300
current job until my side hustle
really is at the same level or 

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Beyond like what I'm making 
already. 

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So you know, for me, it was 
working. 

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Whenever, you know, my regular 
job was done, say it like 5:00, 

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then I would start working on 
ketogenic girl from 5:00 until I

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went to bed and then I would get
up. 

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Thank you, do it for am, and I 
would start working on ketogenic

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girl. 
So I would like go on Instagram 

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and I would post stuff and sure 
stuff and then go and like, look

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00:13:15,200 --> 00:13:18,900
up the hashtag for keto and just
go like find and connect with 

242
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all these people. 
And I would do that for like 

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00:13:20,400 --> 00:13:26,800
three or four hours a day and it
wasn't until I think it About 

244
00:13:27,300 --> 00:13:32,500
maybe like seven months later 
that the, my first sort of 

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00:13:32,500 --> 00:13:35,700
couple orders for meal plans, 
like really came in and the 

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00:13:35,700 --> 00:13:39,100
first one that I had someone ask
me to make them a 14 Day meal 

247
00:13:39,100 --> 00:13:41,100
plan. 
And I said, okay. 

248
00:13:41,100 --> 00:13:42,700
And they said, you know, can I 
buy it from you? 

249
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And I was like, okay, but I 
haven't made it yet. 

250
00:13:45,200 --> 00:13:48,000
So I then had to work through 
Christmas. 

251
00:13:48,900 --> 00:13:52,500
Poor feet was walking around the
city by himself because I was 

252
00:13:52,500 --> 00:13:55,700
working through your Christmas 
to finish. 

253
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This meal plan and you know, it 
was it was crazy, but she was 

254
00:14:00,100 --> 00:14:01,800
wonderful. 
She just she knew that like I 

255
00:14:01,808 --> 00:14:06,800
needed to make it and it was 
then that sort of, you know, the

256
00:14:06,800 --> 00:14:09,900
income from the meal plans and 
the programs and the coaching 

257
00:14:09,900 --> 00:14:13,000
started to become equivalent to 
what I was doing. 

258
00:14:13,300 --> 00:14:16,100
You know, up until then and then
I decided, Well, now I'm going 

259
00:14:16,100 --> 00:14:18,900
to make the switch but I 
wouldn't have done it. 

260
00:14:19,900 --> 00:14:22,800
That much earlier for myself, 
like I just am pretty 

261
00:14:22,800 --> 00:14:26,100
conservative when it comes to, 
you know, finances and 

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00:14:26,100 --> 00:14:30,200
everything that I did and have 
done with all the businesses has

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00:14:30,200 --> 00:14:34,700
been conservative, not going 
into dad's, you know, being 

264
00:14:34,700 --> 00:14:37,400
very, you know, careful and 
measured with my money because 

265
00:14:37,400 --> 00:14:39,900
it's my money. 
At the end of the day, it's not 

266
00:14:39,900 --> 00:14:43,400
investors money. 
So I'm just very careful and 

267
00:14:43,400 --> 00:14:47,300
cautious and I think that that's
and it's just important, I think

268
00:14:47,300 --> 00:14:50,800
to be profitable to, because 
some companies are not We see 

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00:14:50,800 --> 00:14:54,000
that recently, you know, 
imploding in the tech space, 

270
00:14:54,000 --> 00:14:57,400
they're just so many companies 
that are not profitable and 

271
00:14:57,400 --> 00:15:00,400
they're just getting all this 
free money from people who are 

272
00:15:00,400 --> 00:15:03,500
borrowing it for no, for nothing
or who were. 

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00:15:04,000 --> 00:15:07,000
And now we're seeing like, who 
are the legit who are the real 

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00:15:07,000 --> 00:15:10,100
companies, but you're get me 
ranting. 

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00:15:10,600 --> 00:15:13,200
Know, that was good. 
I feel like a lot of people I 

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00:15:13,200 --> 00:15:15,400
talk about this a lot on other 
podcast as well, but I feel like

277
00:15:15,400 --> 00:15:19,900
a lot of people they look for 
like, you know, VC funding Angel

278
00:15:19,900 --> 00:15:22,500
Investors. 
And they get this massive bolus 

279
00:15:22,500 --> 00:15:25,900
of funds, and they have this 
crazy, you know, exponential 

280
00:15:25,900 --> 00:15:28,600
growth, but in such a short 
window of time that they don't 

281
00:15:28,600 --> 00:15:32,100
do so responsibly and then they 
implode and it's just, it's just

282
00:15:32,100 --> 00:15:34,100
all downhill from there. 
Like, one thing that we've done 

283
00:15:34,100 --> 00:15:37,500
with our company is that we've 
always bootstrapped like we've 

284
00:15:37,900 --> 00:15:41,700
probably grown slower as a 
result of it, but we've grown in

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00:15:41,700 --> 00:15:45,100
a way that is scalable with 
their own funding without ever 

286
00:15:45,100 --> 00:15:48,000
having the risk of outside 
investors and having to answer 

287
00:15:48,000 --> 00:15:50,600
to them. 
And I feel like That's just been

288
00:15:50,600 --> 00:15:54,500
a much more responsible business
plan. 

289
00:15:54,500 --> 00:15:58,000
It's allowed me to just have a 
clear understanding of why we 

290
00:15:58,000 --> 00:16:00,300
are where we're at and what I 
can do to improve upon that. 

291
00:16:00,300 --> 00:16:03,200
I feel like so many people, they
just want to grow and have this 

292
00:16:03,200 --> 00:16:07,000
flash-in-the-pan phenomena and 
they just assume that the money 

293
00:16:07,000 --> 00:16:10,600
will never dry up, but it does 
because and then the day like, 

294
00:16:10,600 --> 00:16:13,200
if you're taking on a bunch of 
VC funding, like you're still, 

295
00:16:13,400 --> 00:16:15,200
you're answering for somebody 
else. 

296
00:16:15,200 --> 00:16:17,300
And I feel like if you start 
your own business To Be Your Own

297
00:16:17,300 --> 00:16:19,400
Boss yet, you're answering to 
somebody else like that. 

298
00:16:19,400 --> 00:16:20,800
Just It kind of defeats the 
purpose. 

299
00:16:22,200 --> 00:16:26,600
Yes, I couldn't agree more. 
That's like my dislike 

300
00:16:26,600 --> 00:16:29,600
fundamental dislike for 
authority figures is what made 

301
00:16:29,600 --> 00:16:33,500
me want to really do my own 
thing which I was doing already.

302
00:16:33,500 --> 00:16:37,300
Before I started ketogenic, bro.
I was working for myself, but 

303
00:16:37,400 --> 00:16:40,500
was being paid, like through 
contracts, but I feel the exact 

304
00:16:40,500 --> 00:16:43,000
same way. 
If you take on investment 

305
00:16:43,000 --> 00:16:46,300
funding, you now have other 
people to answer to. 

306
00:16:46,300 --> 00:16:49,300
So, are you really working for 
yourself anymore? 

307
00:16:49,300 --> 00:16:52,700
You're kind of working like in a
team, which You know, is great. 

308
00:16:53,500 --> 00:16:57,200
And, you know, in some ways 
probably brings like other 

309
00:16:57,300 --> 00:16:59,900
things to the table, like I know
people, a lot of people have 

310
00:16:59,900 --> 00:17:02,300
like a board of directors and 
the board of advisers and all 

311
00:17:02,300 --> 00:17:04,099
these things that bring so much 
value. 

312
00:17:05,400 --> 00:17:09,599
But yeah, I feel I feel the same
way I just like to do my own 

313
00:17:09,599 --> 00:17:14,700
thing and you know, do it kind 
of solo and and be my own boss 

314
00:17:14,700 --> 00:17:17,700
and that's that's ultimately. 
What makes it all worth doing? 

315
00:17:17,900 --> 00:17:20,599
Tell me about the tone device. 
Like, this is your first foray 

316
00:17:20,599 --> 00:17:23,700
into A product stop business. 
Kind of tell me about what 

317
00:17:23,700 --> 00:17:26,000
that's been like and just kind 
of explain what the tone device 

318
00:17:26,000 --> 00:17:27,500
is and kind of where you're 
going with that. 

319
00:17:27,500 --> 00:17:31,000
The last thing has been the tone
of voice which I launched in 

320
00:17:31,000 --> 00:17:34,300
December. 
So, you know, I'm I have some 

321
00:17:34,600 --> 00:17:37,600
new ideas and things that 
hardest thing for me is just to 

322
00:17:37,608 --> 00:17:42,700
focus on one thing at a time. 
But right now I'm actually 

323
00:17:42,700 --> 00:17:47,400
working on an app for the tone 
that's going to be a community 

324
00:17:47,400 --> 00:17:50,300
based app. 
So it doesn't matter if you have

325
00:17:50,300 --> 00:17:53,400
a tone or not. 
But basically for my community 

326
00:17:53,400 --> 00:17:57,000
who listen to the podcast or 
engage with my content that they

327
00:17:57,000 --> 00:18:01,500
can be in there and connect in 
there and share their results 

328
00:18:01,500 --> 00:18:04,800
and their different you know, 
experiments and their blood 

329
00:18:04,800 --> 00:18:09,300
glucose or ketones and share 
them together and we kind of do 

330
00:18:09,300 --> 00:18:11,500
that a little bit in our 
Facebook group but it's going to

331
00:18:11,500 --> 00:18:14,100
be just a base so you don't have
to be on Facebook or whatever 

332
00:18:14,100 --> 00:18:17,500
which is something that I would 
enjoy just having its own 

333
00:18:17,500 --> 00:18:21,400
little, our own little space. 
So that's something that I'm I'm

334
00:18:21,400 --> 00:18:25,500
actually having a lot of fun 
working on is the design for the

335
00:18:25,500 --> 00:18:29,500
app, like the different features
and it's going to have an 

336
00:18:29,500 --> 00:18:33,800
intermittent fasting tracker in 
it and you know, you can input 

337
00:18:33,800 --> 00:18:37,100
and track your Trends on you 
know different different forms 

338
00:18:37,100 --> 00:18:40,200
of feedback and just connect 
with other people in the 

339
00:18:40,200 --> 00:18:43,500
community. 
So yeah, I'm trying to just 

340
00:18:43,500 --> 00:18:47,000
focus on on one thing at a time.
It's alright. 

341
00:18:47,000 --> 00:18:49,700
Yeah you got a million things 
going. 

342
00:18:49,700 --> 00:18:54,500
Your mind all at once it's hard.
Yeah, anyone at, but I 

343
00:18:54,508 --> 00:18:57,700
definitely think that having the
sense of community is totally 

344
00:18:57,700 --> 00:18:59,200
key. 
Like, that is Paramount. 

345
00:19:00,200 --> 00:19:03,300
I've all the content streams 
that you have like the YouTube 

346
00:19:03,300 --> 00:19:05,900
channel, the Instagram, the 
podcast at the podcast is 

347
00:19:05,900 --> 00:19:07,700
probably the largest platform 
for you, right? 

348
00:19:09,100 --> 00:19:11,300
Yes. 
It really has taken over, you 

349
00:19:11,300 --> 00:19:15,200
know, I think at the beginning, 
it was Instagram and then it was

350
00:19:15,200 --> 00:19:18,200
YouTube and YouTube was crazy, 
because I was just kind of like 

351
00:19:18,300 --> 00:19:22,900
uploading videos here and there 
randomly like not, Ali doing it 

352
00:19:22,900 --> 00:19:28,100
with any skill or like any like 
real purpose and because of, you

353
00:19:28,100 --> 00:19:30,400
know, how Quito is exploding? 
Like some of those videos would 

354
00:19:30,400 --> 00:19:34,200
go crazy but I didn't really, 
like, take notice like, I was 

355
00:19:34,200 --> 00:19:36,700
just like, oh, whatever. 
Like another video hit like 

356
00:19:36,800 --> 00:19:40,200
however 100,000 you know, I'm 
just like oh that's cool. 

357
00:19:40,200 --> 00:19:44,400
Like didn't really? 
I don't know, I didn't maybe 

358
00:19:44,500 --> 00:19:48,500
fully take advantage that in the
way that I could have, if I had 

359
00:19:48,500 --> 00:19:50,500
like set up a really nice like 
sleek. 

360
00:19:51,400 --> 00:19:54,600
On there from the beginning. 
But I was just kind of like 

361
00:19:54,600 --> 00:19:58,500
getting stuff out there. 
And I also kind of thought that 

362
00:19:58,500 --> 00:20:01,800
I had to be like everywhere. 
And then over time I realized, 

363
00:20:01,800 --> 00:20:05,400
well, you know, just focus on 
the things that you enjoy the 

364
00:20:05,400 --> 00:20:10,000
most and then, you know, for me 
that the podcast I enjoy that by

365
00:20:10,300 --> 00:20:15,700
Miles, I enjoy that the most 
and, you know, doing Instagram, 

366
00:20:16,100 --> 00:20:19,800
I think is kind of like a good 
complement to having a podcast, 

367
00:20:20,500 --> 00:20:22,800
but I just think People should 
know like, you don't have to be 

368
00:20:22,800 --> 00:20:25,500
everywhere, like you don't have 
to also be on Twitter and you 

369
00:20:25,500 --> 00:20:28,100
don't have to also be on Tick. 
Tock, you know, I have to also, 

370
00:20:28,200 --> 00:20:31,200
you know, beyond like whatever 
new social medias, you know, 

371
00:20:31,200 --> 00:20:34,400
popular that we can just pick 
the ones that you like and you 

372
00:20:34,400 --> 00:20:38,300
enjoy and you only need like a 
couple of them and just focus 

373
00:20:38,300 --> 00:20:41,200
there. 
And, you know, I think it causes

374
00:20:41,200 --> 00:20:44,000
a lot of stress for people to 
think that they have to be like 

375
00:20:44,000 --> 00:20:47,300
everywhere. 
But for me, the podcast has the 

376
00:20:47,300 --> 00:20:50,600
biggest like, audience, the 
biggest following. 

377
00:20:50,600 --> 00:20:52,900
And so And it's also what I 
enjoy them all. 

378
00:20:52,900 --> 00:20:56,600
So that's where I put all of my 
time and focus really every 

379
00:20:56,600 --> 00:20:59,000
week. 
Yeah, the podcasting I love 

380
00:20:59,000 --> 00:21:01,300
podcasting as a medium of that. 
He got the YouTube channel, I've

381
00:21:01,300 --> 00:21:04,300
got the Instagram, but I feel 
like podcasting is just for 

382
00:21:04,400 --> 00:21:07,100
where I tend to, you know, shine
Mouse. 

383
00:21:07,100 --> 00:21:09,600
And I feel like with podcasting,
it's kind of weird because 

384
00:21:09,900 --> 00:21:13,800
unlike Instagram and YouTube, 
like, there's no really good way

385
00:21:13,800 --> 00:21:17,500
to gauge engagement person. 
Like, there's not like a like 

386
00:21:17,500 --> 00:21:19,800
button or anything like that. 
At least not that I'm aware of 

387
00:21:19,800 --> 00:21:22,500
when it comes to podcasting. 
Algorithms and engagement 

388
00:21:22,500 --> 00:21:27,200
levels, but I feel like the 
impact, it makes you just feel 

389
00:21:27,200 --> 00:21:28,500
it. 
But it's like, it's not like a 

390
00:21:28,508 --> 00:21:31,300
tangible thing that you can look
and see like a metric per se. 

391
00:21:31,300 --> 00:21:34,000
Like, you can see the, you know,
trans is to how many downloads 

392
00:21:34,000 --> 00:21:36,200
you get per month but like, you 
don't know. 

393
00:21:36,200 --> 00:21:38,600
I mean, you get like the reviews
on iTunes and whatnot, but I 

394
00:21:38,600 --> 00:21:41,500
feel like with the podcasting 
like people come up to me all 

395
00:21:41,500 --> 00:21:44,300
the time, they say I heard you 
on a podcast or heard your punk 

396
00:21:44,300 --> 00:21:46,600
ass but I don't really get that,
you know like oh I saw your 

397
00:21:46,600 --> 00:21:48,700
Instagram like it's more so like
the podcast that people are 

398
00:21:48,700 --> 00:21:51,200
talking about but you just 
didn't trust that it's working. 

399
00:21:51,300 --> 00:21:54,000
Based off of just the feel of 
it, which is kind of unique to 

400
00:21:55,000 --> 00:21:57,800
its so true and that's what I've
been noticing. 

401
00:21:57,800 --> 00:22:01,100
I mean I've seen the downloads, 
you know, going up and turning 

402
00:22:01,100 --> 00:22:05,600
up but there's been this like 
surge especially in the last 

403
00:22:05,600 --> 00:22:11,200
year and I wouldn't I don't want
to say like it that the 

404
00:22:11,200 --> 00:22:15,400
downloads one up so many times 
but it's also that I could just 

405
00:22:15,400 --> 00:22:20,300
feel the community a growing and
the feedback that I was getting 

406
00:22:20,400 --> 00:22:23,900
I decided to Start a Facebook 
group about a year ago for the 

407
00:22:23,900 --> 00:22:27,300
podcast and then people are 
joining that and sharing in 

408
00:22:27,300 --> 00:22:31,000
there. 
And also, like you said, I think

409
00:22:31,000 --> 00:22:34,100
there's so many more people 
listening than you're actually, 

410
00:22:34,200 --> 00:22:37,900
like, aware of, which is crazy 
because the number of people 

411
00:22:37,900 --> 00:22:42,700
that I talked to who decided to 
try keto and then maybe that's 

412
00:22:42,700 --> 00:22:46,500
like their whole career now 
because they heard dr. 

413
00:22:46,500 --> 00:22:49,100
Dom D'Agostino on Tim Ferriss 
podcast. 

414
00:22:49,100 --> 00:22:53,300
That was my name, right? 
Can I talk to, you know, I think

415
00:22:53,300 --> 00:22:56,900
it was Drew Manning last week. 
That was his like, the number of

416
00:22:56,900 --> 00:23:01,500
people that heard that podcast 
and, you know, got into keto and

417
00:23:01,500 --> 00:23:04,800
then, you know, the number of 
carnivore people who heard dr. 

418
00:23:04,800 --> 00:23:08,400
Shaun Baker on Joe Rogan, like, 
those are two just podcast 

419
00:23:08,400 --> 00:23:11,100
episodes that impacted like 
millions and millions of people 

420
00:23:11,100 --> 00:23:16,600
to change their lifestyle. 
So it's a nice long form 

421
00:23:16,600 --> 00:23:19,500
content. 
You can share so much more of 

422
00:23:19,500 --> 00:23:22,600
like who you are. 
And so, Much more information 

423
00:23:22,600 --> 00:23:25,500
and I think it really builds 
like trust and Community a lot 

424
00:23:25,500 --> 00:23:28,900
more than like some of the other
methods maybe? 

425
00:23:29,100 --> 00:23:30,100
Yeah. 
Hundred percent agree. 

426
00:23:30,100 --> 00:23:32,800
I mean, like it's a totally 
different type of person. 

427
00:23:32,800 --> 00:23:35,900
There's gonna be some overlap, 
but like the type of person that

428
00:23:35,900 --> 00:23:40,800
is going to tick tock to see, 
you know, something pop up in 

429
00:23:40,800 --> 00:23:43,700
their feed for 15, seconds is a 
different type of person that's 

430
00:23:43,700 --> 00:23:45,300
going to sit down. 
Listen to an hour-and-a-half 

431
00:23:45,300 --> 00:23:49,100
podcast with a deep down to a 
subject and I feel like, I don't

432
00:23:49,100 --> 00:23:51,100
know, like the place that I'm at
in life. 

433
00:23:51,300 --> 00:23:52,900
Make the place that you're at in
life. 

434
00:23:52,900 --> 00:23:55,100
Like we want to have 
conversations with the type of 

435
00:23:55,100 --> 00:23:58,600
people that want to go deeper. 
I mean, you're not going to seem

436
00:23:58,600 --> 00:24:00,300
like we're going to try and 
start a tick tock but I'm not 

437
00:24:00,300 --> 00:24:01,500
going to run it because I'm not 
going to be up there. 

438
00:24:01,500 --> 00:24:04,100
Doing dances you know like like 
we're gonna try and get a tick 

439
00:24:04,100 --> 00:24:06,900
tock going for the keto brick 
business, but like that's not 

440
00:24:07,100 --> 00:24:10,200
where I want to sink my teeth 
into but the podcasting is 

441
00:24:10,200 --> 00:24:13,000
because it's just deeper longer 
form. 

442
00:24:13,000 --> 00:24:16,800
Like I feel like you just get a 
better gauge of the audience, 

443
00:24:16,800 --> 00:24:19,400
you're able to offer more value 
to the audience and I feel like 

444
00:24:19,400 --> 00:24:22,300
that's just the longer. 
I'm content and longer, for 

445
00:24:22,300 --> 00:24:26,200
medium, suggest better in my 
opinion, I think you just hit 

446
00:24:26,200 --> 00:24:29,100
the nail on the head there, it's
the value, like, you're giving 

447
00:24:29,300 --> 00:24:33,700
so much value to people, and 
that's what you're feeling back 

448
00:24:33,700 --> 00:24:36,900
because I've, I can feel that so
much from the community, when I 

449
00:24:36,900 --> 00:24:40,900
didn't feel that ever before, 
when I wasn't doing the podcast,

450
00:24:40,900 --> 00:24:43,800
like, you know, people like the 
book, and they liked my 

451
00:24:43,800 --> 00:24:47,200
Instagram posts or whatever, but
it's definitely the amount of 

452
00:24:47,200 --> 00:24:48,700
value. 
That's, that's such a great 

453
00:24:48,700 --> 00:24:50,200
point. 
That people are like, I'm 

454
00:24:50,200 --> 00:24:52,400
receiving so much. 
And this like, thank you. 

455
00:24:52,400 --> 00:24:55,400
And I feel that way about the 
podcast that I listen to, you 

456
00:24:55,400 --> 00:24:59,300
know, I'm like, I get so much 
from this, you know, and it you 

457
00:24:59,300 --> 00:25:02,800
you feel so thankful and 
appreciative for the time like 

458
00:25:02,800 --> 00:25:05,000
invested into it. 
Yeah, totally. 

459
00:25:05,900 --> 00:25:09,200
So just for my own Clarity sake 
and I'm kind of curious. 

460
00:25:09,200 --> 00:25:12,300
You, you were the cute, Janet 
girl and you rebranded to 

461
00:25:12,300 --> 00:25:15,500
optimal protein and then you 
kept the podcast. 

462
00:25:15,500 --> 00:25:18,300
I'll come protein, but you re 
branded your Instagram back to 

463
00:25:18,300 --> 00:25:20,700
Kitchen at. 
Girl, what was the what's the 

464
00:25:20,700 --> 00:25:22,900
the The methodology. 
That what? 

465
00:25:22,900 --> 00:25:24,400
Why the change? 
What would you change back? 

466
00:25:24,400 --> 00:25:28,000
Like, I'm curious. 
This is like, my daily struggle 

467
00:25:28,000 --> 00:25:32,500
is, should I change the podcast 
to the optimal protein? 

468
00:25:32,500 --> 00:25:34,700
Keto? 
This is like my latest thing 

469
00:25:35,200 --> 00:25:38,500
that I'm thinking of, so my 
thinking and changing the 

470
00:25:38,500 --> 00:25:43,300
podcast and also my own content 
was that I felt like, I'm 

471
00:25:43,300 --> 00:25:46,100
focusing so much on protein now 
and that's like a lot of the 

472
00:25:46,100 --> 00:25:48,500
positive feedback that I'm 
getting back is people wanting 

473
00:25:48,500 --> 00:25:53,500
to understand that more and I 
Needed to be less exclusive and 

474
00:25:53,500 --> 00:25:55,700
more inclusive. 
Like, you know, we can talk 

475
00:25:55,700 --> 00:25:59,800
about protein whether you are 
high carb, low carb, vegetarian,

476
00:25:59,800 --> 00:26:02,300
you know, pescatarian, whatever 
you are. 

477
00:26:02,600 --> 00:26:06,900
We can all come together on 
getting adequate protein, 

478
00:26:06,900 --> 00:26:10,100
getting appropriate protein for 
whatever your needs are. 

479
00:26:10,500 --> 00:26:12,200
And for some people that's hire 
some people. 

480
00:26:12,200 --> 00:26:14,500
It slower like, depending on 
what you're optimizing for. 

481
00:26:14,500 --> 00:26:17,200
Are you optimizing for muscle 
growth or aging or longevity, 

482
00:26:17,500 --> 00:26:19,800
you know, or having ketones 
which are signaling to your 

483
00:26:19,800 --> 00:26:21,800
mitochondria? 
Like there's so many different 

484
00:26:21,800 --> 00:26:26,200
things that you can be 
optimizing for and I did the 

485
00:26:26,200 --> 00:26:30,900
name change because I thought it
was like time for me to grow or 

486
00:26:30,900 --> 00:26:34,100
evolve or something, you know, 
to the optimum protein. 

487
00:26:34,100 --> 00:26:39,000
Girl, and the number of messages
I got like 24 hours after a 

488
00:26:39,000 --> 00:26:43,600
people upset that I changed it. 
What they were upset? 

489
00:26:44,200 --> 00:26:47,200
Yes, people were upset that I 
changed it. 

490
00:26:48,600 --> 00:26:51,700
And so I kind of asked people a 
little bit like You know, what 

491
00:26:51,700 --> 00:26:54,300
do you think, like, which named 
I did like some poles. 

492
00:26:54,300 --> 00:26:58,800
Unlike what do you prefer? 
And just so many people like 

493
00:26:58,800 --> 00:27:01,600
overwhelmingly. 
I think it was like 80% said, 

494
00:27:01,700 --> 00:27:06,300
you know, we want you to keep 
ketogenic girl and people just 

495
00:27:06,300 --> 00:27:08,300
wrote me a lot of like really 
sincere messages. 

496
00:27:08,300 --> 00:27:11,900
And they were like, you know, we
understand like podcast, maybe 

497
00:27:11,900 --> 00:27:14,400
like you're changing that. 
But like, you know, we so 

498
00:27:14,400 --> 00:27:18,000
connect with you and like this 
name and, and I'm so glad that I

499
00:27:18,000 --> 00:27:19,900
did, I think she changed it 
back. 

500
00:27:19,900 --> 00:27:23,500
I think like a couple days. 
Later and as soon as I change it

501
00:27:23,500 --> 00:27:28,600
back, it felt right. 
And I was like, okay because I 

502
00:27:28,600 --> 00:27:33,900
was really anxious like when I 
when I did change it and there 

503
00:27:33,900 --> 00:27:37,100
are I'm really glad that I did 
because all of my content like 

504
00:27:37,100 --> 00:27:42,800
I've sort of I've expanded my 
knowledge on protein and really 

505
00:27:42,800 --> 00:27:46,300
understanding that better, but 
everything for me, still goes 

506
00:27:46,300 --> 00:27:49,600
back to Quito, especially on the
podcast and everything that I do

507
00:27:49,600 --> 00:27:52,600
in my work is like The 
importance of still having 

508
00:27:52,600 --> 00:27:54,900
ketones and what those ketones 
are doing for you. 

509
00:27:56,000 --> 00:28:01,900
So it's is part of like wanting 
some Evolution and like growth 

510
00:28:01,900 --> 00:28:05,500
and something different and 
everyone in the podcast group, 

511
00:28:05,500 --> 00:28:08,600
really, really love that. 
Like, they actually felt that it

512
00:28:08,600 --> 00:28:11,600
reflected them more like as a 
community. 

513
00:28:12,000 --> 00:28:13,800
Yeah. 
So I was like, okay, this is 

514
00:28:13,800 --> 00:28:16,400
great for the group. 
Everyone was like, thrilled with

515
00:28:16,400 --> 00:28:19,700
the name change in there, you 
know, because we do have some 

516
00:28:19,700 --> 00:28:22,200
people who are not like 80, 
Percent still is like, doing 

517
00:28:22,200 --> 00:28:23,700
keto. 
I did a poll a couple days ago, 

518
00:28:23,700 --> 00:28:27,300
but there are some people who 
are doing like, you know, a lot 

519
00:28:27,300 --> 00:28:30,900
higher carb and they want to be 
like, included, they want to be 

520
00:28:30,900 --> 00:28:33,400
part of the conversation do so. 
Yeah. 

521
00:28:33,400 --> 00:28:36,000
It was, it was like, very 
stressful, like 48 hours. 

522
00:28:36,000 --> 00:28:39,400
I was like, oh no. 
I gotta like go back and it's 

523
00:28:39,400 --> 00:28:44,700
hard to change like branding and
names, but it was a mistake for 

524
00:28:44,700 --> 00:28:46,300
me to change it to Optimum 
virgin girls. 

525
00:28:46,300 --> 00:28:50,200
I went right back to ketogenic 
girl, I'm so glad that I did and

526
00:28:50,200 --> 00:28:54,500
now I'm just sort of Debating if
I should keep the podcast, the 

527
00:28:54,500 --> 00:28:57,400
optimal protein pot, Outcast. 
Because it's just like shorter 

528
00:28:57,400 --> 00:29:01,700
than optimal protein keto, but 
so much of what I focus on is 

529
00:29:01,700 --> 00:29:05,500
Quito and ketones so it's really
tricky and hard to know which 

530
00:29:05,500 --> 00:29:08,100
way to go with it. 
Yeah, it is super trick in right

531
00:29:08,100 --> 00:29:09,400
now. 
It's like, it's interesting 

532
00:29:09,400 --> 00:29:13,600
because you see so many Brands 
and companies and people like, 

533
00:29:13,600 --> 00:29:17,300
going through this same shift, 
like, I've seen so many people 

534
00:29:17,300 --> 00:29:21,000
in the last year, re brilliant 
change names. 

535
00:29:21,100 --> 00:29:22,900
Change color, really change 
everything. 

536
00:29:23,500 --> 00:29:28,200
And I think some of that is 
because like he do as a hype, I 

537
00:29:28,200 --> 00:29:32,000
mean the the bubble has burst in
the sense of it's not like, if 

538
00:29:32,000 --> 00:29:34,800
you Google Trends keto right 
now, it's peaked. 

539
00:29:34,900 --> 00:29:37,500
Was it peaked in? 
Like, 2000, 17 and 18? 

540
00:29:37,500 --> 00:29:40,700
I think so. 
It's like not at the Zenith. 

541
00:29:40,700 --> 00:29:44,300
It was previously. 
And I feel like that decline 

542
00:29:44,300 --> 00:29:47,200
scares a lot of people. 
So they try to Rebrand to stay 

543
00:29:47,200 --> 00:29:49,400
on top of current marketing 
Trends. 

544
00:29:49,400 --> 00:29:53,300
And I think I totally get It. 
But at the same time like 

545
00:29:53,300 --> 00:29:56,200
there's so much research and 
science, it's still coming out 

546
00:29:56,200 --> 00:29:59,300
in support of all the benefits 
that it, you know, optimal 

547
00:29:59,300 --> 00:30:02,200
ketogenic diet has to offer. 
So I feel like that Foundation 

548
00:30:02,200 --> 00:30:05,600
is only getting stronger as so 
it's weird. 

549
00:30:05,600 --> 00:30:07,900
Like you see? 
Some people wanting to just 

550
00:30:07,900 --> 00:30:10,100
double down on keto? 
That's kind of the camp that I 

551
00:30:10,100 --> 00:30:12,300
fall into more. 
You see some people totally 

552
00:30:12,300 --> 00:30:15,500
rebranding and changing and not 
even using the word Quito in 

553
00:30:15,500 --> 00:30:18,100
their terminology at all. 
And I see a lot of people doing 

554
00:30:18,100 --> 00:30:19,900
that too. 
So I don't really know where the

555
00:30:19,900 --> 00:30:21,400
chips are all going to fall. 
So, To speak. 

556
00:30:21,400 --> 00:30:25,800
But for me my concept is always 
been like look you know whether 

557
00:30:25,800 --> 00:30:28,300
you call it something different 
like a ketogenic diet is simply 

558
00:30:28,300 --> 00:30:31,400
in my mind, a high-quality 
single ingredient wholesome 

559
00:30:31,400 --> 00:30:34,900
nutritious you know diet and 
that's probably going to be 

560
00:30:34,900 --> 00:30:36,300
optimal no matter what you call 
it. 

561
00:30:36,300 --> 00:30:38,000
So I'm just going to keep 
calling to see how, you know. 

562
00:30:39,000 --> 00:30:41,600
Yeah, yeah. 
No I know what you're saying 

563
00:30:41,600 --> 00:30:44,000
about the research is a thousand
percent, right? 

564
00:30:44,000 --> 00:30:48,100
Like the scientist that I've had
on the podcast in the last few 

565
00:30:48,100 --> 00:30:52,400
months have been blowing my mind
in I have never been more 

566
00:30:52,400 --> 00:30:55,700
excited about Quito, and I think
there is a Resurgence of 

567
00:30:55,700 --> 00:31:01,000
Interest, that's coming and dr. 
Dom D'Agostino, told me last 

568
00:31:01,000 --> 00:31:04,000
month, the Tim Ferriss is going 
to have him on his podcast 

569
00:31:04,000 --> 00:31:06,300
again. 
And we all know what happened 

570
00:31:06,500 --> 00:31:08,700
the first time. 
I don't know if, you know, 

571
00:31:08,700 --> 00:31:12,100
Tim's, five guesses is at its 
Zenith, as you said, which is 

572
00:31:12,100 --> 00:31:14,800
such a great word, you know, as 
it as it once was. 

573
00:31:14,800 --> 00:31:19,000
But a lot of people still listen
to and I think I think that the 

574
00:31:19,000 --> 00:31:23,300
science behind it is More 
exciting for me than it's ever 

575
00:31:23,300 --> 00:31:27,500
been, in terms of now, or 
understanding what ketones are 

576
00:31:27,500 --> 00:31:30,500
actually doing. 
They're not so much like this 

577
00:31:30,500 --> 00:31:35,500
super fuel there more so 
signaling to our mitochondria's,

578
00:31:35,500 --> 00:31:40,600
especially to uncouple and to 
repair our mitochondria and 

579
00:31:40,600 --> 00:31:45,200
they're producing less, you 
know, reactive oxygen species 

580
00:31:45,200 --> 00:31:48,600
and less free radicals. 
And it's really like we're 

581
00:31:48,600 --> 00:31:51,200
getting such a better 
understanding also of how You 

582
00:31:51,200 --> 00:31:55,500
can get ketones while not, maybe
necessarily having to do a keto 

583
00:31:55,500 --> 00:31:59,200
diet like the 24/7, you know. 
So if you're doing time 

584
00:31:59,200 --> 00:32:01,800
restricted eating, you can get 
some ketones. 

585
00:32:01,800 --> 00:32:04,900
If you're maybe adding some 
things like MCTS, you can get 

586
00:32:04,900 --> 00:32:07,500
some ketones. 
Like so they're the things that 

587
00:32:07,500 --> 00:32:10,000
we're learning about ketones 
like it's just beginning because

588
00:32:10,000 --> 00:32:15,300
there has been so little 
research done on keto outside 

589
00:32:15,300 --> 00:32:20,100
of, you know, like cancer 
research and seizure Caesar 

590
00:32:20,700 --> 00:32:22,900
late. 
In see the seizure research, you

591
00:32:22,900 --> 00:32:27,200
know, and there's been just not 
a lot of research done on 

592
00:32:27,200 --> 00:32:31,000
ketones themselves in terms of 
other applications like people 

593
00:32:31,000 --> 00:32:35,200
optimizing their health with it,
their lifespan there, he'll 

594
00:32:35,200 --> 00:32:39,000
spend but we're starting to like
understand more and more of it 

595
00:32:39,000 --> 00:32:41,900
and I'm so excited for the 
potential with keto. 

596
00:32:42,100 --> 00:32:44,900
Yeah, 100% I mean you were a 
business majors will like you 

597
00:32:44,900 --> 00:32:46,900
remember those graphs that they 
showed us in college would like 

598
00:32:46,900 --> 00:32:49,700
to get the early adopters, then 
you got like the mainstream and 

599
00:32:49,700 --> 00:32:53,600
you get like the late bloomers. 
Like keto has passed that early 

600
00:32:53,600 --> 00:32:57,700
adopter stays like it's it's on 
to like mainstream now for sure.

601
00:32:57,700 --> 00:33:01,300
And with that you get more 
funding, you get more, you know,

602
00:33:01,300 --> 00:33:04,100
just overall consensus and 
knowledge around the subject 

603
00:33:04,100 --> 00:33:06,700
matter. 
And for a lot of people that 

604
00:33:06,700 --> 00:33:09,300
were in that early adopter 
States like with you starting, 

605
00:33:09,400 --> 00:33:12,000
you know, content around Quito 
in 2014 and 15. 

606
00:33:12,000 --> 00:33:14,800
I think I started in 2016. 
So I was right behind you like 

607
00:33:14,900 --> 00:33:17,800
being in the space at that time.
Was freaking exhilarating 

608
00:33:17,800 --> 00:33:21,400
because you were on the Leading 
Edge and it was just They 

609
00:33:21,400 --> 00:33:25,300
totally different feel than it 
is right now, and I longed for 

610
00:33:25,300 --> 00:33:28,500
that same thing, like I miss 
that intensity and energy, that 

611
00:33:28,500 --> 00:33:32,000
was there in those early years, 
but I'd certainly don't think 

612
00:33:32,000 --> 00:33:33,600
that the feeling and The 
Sensation that we're 

613
00:33:33,600 --> 00:33:36,600
experiencing now, is a result of
the decline of Quito, and I feel

614
00:33:36,600 --> 00:33:38,400
like some people fear, that's 
the case. 

615
00:33:38,400 --> 00:33:39,900
And I don't feel like that's the
case. 

616
00:33:40,900 --> 00:33:43,700
And when you look at it, from a 
very high level, like you just 

617
00:33:43,700 --> 00:33:46,300
simply feel good when you're not
eating crap food, and you're not

618
00:33:46,300 --> 00:33:48,400
really eating much, great food. 
If you're on a ketogenic diet 

619
00:33:48,400 --> 00:33:50,500
and you're doing it properly, 
it's just the way it boils down 

620
00:33:50,500 --> 00:33:55,100
to So I feel like there's always
going to be a super strong base 

621
00:33:55,100 --> 00:33:58,300
of people even if it's not the 
hype diet of the month, you 

622
00:33:58,300 --> 00:34:00,900
know, that's fine. 
But I feel like there's always 

623
00:34:00,900 --> 00:34:03,200
going to be a good solid, you 
know, foundational group of 

624
00:34:03,200 --> 00:34:05,300
people there that are going to 
benefit from the content that's 

625
00:34:05,300 --> 00:34:08,199
putting that's being put out. 
So if you're continuing your 

626
00:34:08,199 --> 00:34:11,100
content, your branding around 
that same messaging, I don't 

627
00:34:11,100 --> 00:34:15,699
feel like that's a big risk. 
Yeah, I think, you know, for me 

628
00:34:15,800 --> 00:34:20,699
particularly I wanted to just 
expand the audience that this 

629
00:34:20,699 --> 00:34:23,500
information Shin was potentially
getting to and especially with 

630
00:34:23,500 --> 00:34:26,699
the podcast, it's like, well, 
are people just not going to 

631
00:34:26,699 --> 00:34:30,800
listen, you know, as a new 
listener potentially because 

632
00:34:30,800 --> 00:34:32,500
they see the word keto. 
Yeah. 

633
00:34:32,600 --> 00:34:36,400
Whereas like, if we focus more 
on optimal protein, which is 

634
00:34:36,400 --> 00:34:40,300
just like one aspect of Quito 
then like it can appeal and just

635
00:34:40,300 --> 00:34:43,400
open itself up to more people 
who are, you know, interested in

636
00:34:43,400 --> 00:34:46,800
that. 
So I think, you know, it's just,

637
00:34:47,400 --> 00:34:51,400
I think maybe some of the people
changing their like, Brand 

638
00:34:51,400 --> 00:34:54,699
Identity or, you know, changing 
and shifting, that is maybe just

639
00:34:54,699 --> 00:34:57,500
to be a little bit more like 
inclusive or open it up to more 

640
00:34:57,500 --> 00:35:00,400
people. 
Yeah, but I do think that the 

641
00:35:00,400 --> 00:35:04,100
interest is still there, I think
it is just that there's more 

642
00:35:04,100 --> 00:35:08,700
people who have expertise and 
talk about it, whereas like, 

643
00:35:08,700 --> 00:35:13,600
back then it was like just us 
like, Saudi people just like, 

644
00:35:13,900 --> 00:35:17,400
you know, focused and 
concentrated just on like a 

645
00:35:17,400 --> 00:35:21,300
smaller group of people. 
Yeah, I totally agree and I 

646
00:35:21,308 --> 00:35:25,000
think that's not a bad thing. 
I feel like you get more noise 

647
00:35:25,000 --> 00:35:27,100
when that happens. 
I mean annoys necessarily in a 

648
00:35:27,100 --> 00:35:28,800
good thing it kind of comes to 
territory though, but I feel 

649
00:35:28,800 --> 00:35:31,800
like as long as people are 
adopting this, you know, growth 

650
00:35:31,800 --> 00:35:34,900
mentality, Rising tide raises 
All Ships, so to speak. 

651
00:35:34,900 --> 00:35:37,700
Like there's no reason to have 
this aggressive animosity 

652
00:35:37,700 --> 00:35:40,500
towards other people that are 
excelling in the space. 

653
00:35:40,500 --> 00:35:44,000
Like, I get excited when I see 
people killing it in the keto 

654
00:35:44,000 --> 00:35:45,400
space. 
Like, I want to rub shoulders 

655
00:35:45,400 --> 00:35:48,300
with them and, you know, it's 
all work together because I feel

656
00:35:48,300 --> 00:35:50,800
like there's no reason why we 
Didn't because the more people 

657
00:35:50,800 --> 00:35:53,200
that we had, at the end of the 
day, the better. 

658
00:35:53,200 --> 00:35:57,300
The more value that is added. 
Yes, 100% agree. 

659
00:35:57,900 --> 00:36:00,000
So, with the last little bit 
here I want to kind of pick your

660
00:36:00,000 --> 00:36:04,000
brain as to what it's like 
owning the companies that you 

661
00:36:04,000 --> 00:36:06,200
own, you got the book, you got 
the content, you got the 

662
00:36:06,200 --> 00:36:08,500
podcast. 
You got the the tone device. 

663
00:36:08,500 --> 00:36:12,400
You got all these things going 
all while having an eleventh 

664
00:36:12,400 --> 00:36:13,500
month. 
Old kid. 

665
00:36:13,500 --> 00:36:15,700
Oh, Andy! 
I just can't pick your brains to

666
00:36:15,700 --> 00:36:18,500
how you are able to juggle that 
effectively. 

667
00:36:18,500 --> 00:36:22,800
Like did you? 
Feel or fear that the business 

668
00:36:22,800 --> 00:36:26,100
would take a hit with having 
that as a distraction or has 

669
00:36:26,100 --> 00:36:29,200
that never been a thing that's 
crossed your mind like what's 

670
00:36:29,200 --> 00:36:31,100
it? 
Like being an entrepreneur, 

671
00:36:31,600 --> 00:36:34,500
killing it and business but then
also trying to be the best 

672
00:36:34,600 --> 00:36:38,300
mother that you can be. 
No, thank you for the kind 

673
00:36:38,300 --> 00:36:41,100
words. 
It's it is really, really 

674
00:36:41,100 --> 00:36:44,400
fascinating. 
I actually found some research 

675
00:36:44,400 --> 00:36:49,700
on productivity that actually 
confirmed what was going on with

676
00:36:49,700 --> 00:36:52,000
me. 
And my husband who he also has 

677
00:36:52,000 --> 00:36:55,100
his own business and he is at 
home with us during the day. 

678
00:36:55,100 --> 00:36:58,600
So we're really fortunate to 
have that because if we didn't, 

679
00:36:58,600 --> 00:37:02,000
if I didn't have him here with 
me during the day, I don't know 

680
00:37:02,000 --> 00:37:07,000
how I would get anything done 
because we alternate During the 

681
00:37:07,000 --> 00:37:08,600
day. 
So, you know, he'll take him in 

682
00:37:08,600 --> 00:37:11,500
the morning for an hour or two. 
And then I take him for an hour 

683
00:37:11,500 --> 00:37:13,100
or two. 
We just do that all day long. 

684
00:37:13,100 --> 00:37:16,000
Pretty much except for the 
weekends, when it's all of us 

685
00:37:16,000 --> 00:37:19,500
together as a family all day, 
but during the week, you know, 

686
00:37:19,500 --> 00:37:22,400
we alternate like that and then,
you know, in the evenings, like 

687
00:37:22,400 --> 00:37:26,900
we also hang out together. 
But what's really interesting 

688
00:37:26,900 --> 00:37:31,400
about productivity is they found
that some of the Silicon Valley 

689
00:37:31,400 --> 00:37:34,900
companies. 
They have this, like, Work Hard 

690
00:37:34,900 --> 00:37:39,100
Play Hard, sort of dynamic, At 
work where they want people to 

691
00:37:39,100 --> 00:37:44,000
work for an hour or two, and 
then go and do something totally

692
00:37:44,000 --> 00:37:48,400
unrelated like playing a video 
game for an hour or two and then

693
00:37:48,400 --> 00:37:53,100
coming back to work and that 
productivity went way up when 

694
00:37:53,100 --> 00:37:56,900
people started doing that. 
And that's why I like so many of

695
00:37:56,900 --> 00:37:59,200
those companies. 
They have like pool tables and 

696
00:37:59,200 --> 00:38:02,900
arcades and like, all this fun 
stuff to help people, relax, 

697
00:38:03,300 --> 00:38:06,100
like, fully relaxed, not think 
about work at all. 

698
00:38:06,500 --> 00:38:09,800
Then go back to work and that's 
what's been happening with us. 

699
00:38:09,800 --> 00:38:14,600
Kind of inadvertently is like, 
I'll take Luca for, you know, a 

700
00:38:14,600 --> 00:38:17,600
couple of hours and then I'll 
just be playing with him. 

701
00:38:17,600 --> 00:38:22,700
I put my phone away and we just 
played together and interact and

702
00:38:22,700 --> 00:38:26,200
I have so much fun, just being 
fully present and immersed in 

703
00:38:26,200 --> 00:38:28,300
that. 
And having this knowledge also 

704
00:38:28,300 --> 00:38:30,700
helped me to make sure that I 
put my phone away. 

705
00:38:30,700 --> 00:38:36,400
And I were fully focused on just
him and then when Pete takes 

706
00:38:36,500 --> 00:38:39,700
them, then I go work. 
And we each have our office 

707
00:38:39,700 --> 00:38:43,400
spaces and we give each other 
just total like, quiet and 

708
00:38:43,400 --> 00:38:44,700
peace. 
So like what we're doing this 

709
00:38:44,700 --> 00:38:47,400
podcast, you know, he took him 
for a walk, so I don't have to 

710
00:38:47,400 --> 00:38:50,200
worry about like, is he? 
Okay, is he hungry or whatever 

711
00:38:50,200 --> 00:38:54,000
while he's at home and there's 
something about that switching 

712
00:38:54,000 --> 00:38:57,800
on and off all day, that's been 
really beneficial for both of us

713
00:38:57,800 --> 00:39:01,300
in terms of our productivity. 
And something that surprised me 

714
00:39:01,300 --> 00:39:07,300
because I was worried about how 
it would affect my work and The 

715
00:39:07,300 --> 00:39:10,500
other thing that I would say is 
that it just makes you so 

716
00:39:10,500 --> 00:39:16,200
ruthless about things and time 
that you shouldn't spend time on

717
00:39:16,200 --> 00:39:19,100
it that you don't, you know, 
like other people's request, you

718
00:39:19,100 --> 00:39:22,800
know, I had to learn to just say
no to like everything unless 

719
00:39:23,300 --> 00:39:26,300
it's something that, you know, 
like in terms of like speaking 

720
00:39:26,300 --> 00:39:29,200
at things or, you know, doing 
things for other people. 

721
00:39:29,900 --> 00:39:32,600
I've always been like someone 
who's always like wanting to 

722
00:39:32,600 --> 00:39:35,100
help others and support them. 
But when you have a limited 

723
00:39:35,100 --> 00:39:38,500
amount of time, you kind of Have
to get ruthless and be like I 

724
00:39:38,500 --> 00:39:42,500
got to focus on my stuff, you 
know, reach out to me again in a

725
00:39:42,500 --> 00:39:44,400
couple of months. 
And we'll see, you know, if we 

726
00:39:44,400 --> 00:39:46,100
can, if I can help you with 
that. 

727
00:39:46,100 --> 00:39:48,500
But I can't right now. 
So learning to say no is really 

728
00:39:48,500 --> 00:39:54,200
hard but also you focus because 
you know, that you have like 90 

729
00:39:54,200 --> 00:39:59,000
minutes, you can't, you know, 
waste time checking messages 

730
00:39:59,000 --> 00:40:01,500
from your friends or whatever. 
Like you have to just focus on 

731
00:40:01,500 --> 00:40:05,200
getting stuff done and just like
you know, I'm one of those 

732
00:40:05,200 --> 00:40:08,900
people who Make a list of all 
the things I need to do. 

733
00:40:08,900 --> 00:40:12,700
I prioritize them with a, you 
know, a b or c depending on that

734
00:40:12,700 --> 00:40:16,400
priority. 
And, you know, I kind of just 

735
00:40:16,400 --> 00:40:19,200
you just kind of make it, make 
it work, right? 

736
00:40:20,100 --> 00:40:24,200
But again I'm so fortunate and 
privileged to have Peter also 

737
00:40:24,200 --> 00:40:26,900
working from home because I 
don't know how I would do it. 

738
00:40:26,900 --> 00:40:30,100
Like I would we would probably 
need to have help of some kind 

739
00:40:31,200 --> 00:40:35,900
in order to be able to get work 
done because it is it's 

740
00:40:35,900 --> 00:40:38,000
definitely challenging it's like
a new level. 

741
00:40:38,400 --> 00:40:41,400
Yeah of challenging and if we 
have we'd like to have more 

742
00:40:41,400 --> 00:40:45,700
children so I'm sure it's just 
going to get just going to keep 

743
00:40:45,700 --> 00:40:49,200
leveling up the difficulty 
levels, but I do feel like I 

744
00:40:49,200 --> 00:40:52,400
could go away somewhere for like
a month and just work for a 

745
00:40:52,408 --> 00:40:56,200
month straight. 
Like I'm a lot of stuff but I 

746
00:40:56,200 --> 00:40:58,800
still, you know, that I feel 
like I need to catch up on but, 

747
00:40:59,100 --> 00:41:01,400
you know, you just get the most 
important things done and that's

748
00:41:01,400 --> 00:41:04,100
all you can really like do at 
the end of the day. 

749
00:41:04,100 --> 00:41:06,200
There's a lot of time that you 
realize Just waste. 

750
00:41:06,200 --> 00:41:11,500
Normally, yeah, feel like havin 
a kid really opens your eyes to 

751
00:41:12,400 --> 00:41:15,800
where your time is being spent. 
I mean, because like if you're 

752
00:41:16,100 --> 00:41:18,200
if you've got a bunch of stuff 
to do from like a career 

753
00:41:18,200 --> 00:41:21,500
standpoint, you know 
business-wise and then you find 

754
00:41:21,500 --> 00:41:24,300
yourself scrolling on Instagram 
mindlessly for 15 minutes, so 

755
00:41:24,300 --> 00:41:26,300
you're not getting anything 
business-related done and you're

756
00:41:26,300 --> 00:41:29,800
also not holding your kid. 
Like how in the world do you 

757
00:41:29,800 --> 00:41:33,200
justify scrolling mindlessly for
15 minutes on stupid content? 

758
00:41:33,200 --> 00:41:35,400
That's probably - like it's just
not a good. 

759
00:41:35,400 --> 00:41:38,700
Good use of your time so I feel 
like yeah I'm having a kid just 

760
00:41:38,900 --> 00:41:42,600
you know UPS the ante on 
prioritizing your time and 

761
00:41:42,600 --> 00:41:45,300
having like Crystal that means 
she's we were in the same 

762
00:41:45,300 --> 00:41:47,800
position as you and that you 
know she doesn't have to work it

763
00:41:47,808 --> 00:41:49,900
another five somewhere and after
working at 5:00 somewhere, she's

764
00:41:49,900 --> 00:41:51,700
at the compound, I'm at the 
compound like we're able to 

765
00:41:51,700 --> 00:41:54,900
juggle that, you know, an 
effective manner. 

766
00:41:55,000 --> 00:41:57,500
I can't imagine having like a 
normal job. 

767
00:41:57,500 --> 00:42:00,400
That's much more rigid and it's 
like, you know, start and stop 

768
00:42:00,400 --> 00:42:06,600
times, but really just focusing 
on, you know, maximize Optimal 

769
00:42:06,600 --> 00:42:09,800
productivity, when the time 
allows I think is key because 

770
00:42:09,800 --> 00:42:13,700
you don't want to, you know, 
trying to be answering emails 

771
00:42:14,000 --> 00:42:17,100
and editing a podcast while also
changing a diaper like, it 

772
00:42:17,100 --> 00:42:19,300
doesn't really work too well. 
I feel like you got to kind of 

773
00:42:19,300 --> 00:42:20,900
get down out in and be 
streamlined. 

774
00:42:20,900 --> 00:42:24,200
But I feel like, you know, so 
many of the stressors that I had

775
00:42:24,200 --> 00:42:26,400
beforehand. 
I feel like I'd be curious to 

776
00:42:26,400 --> 00:42:29,300
get your take on this but I feel
like a lot of people that are, 

777
00:42:29,700 --> 00:42:34,000
you know, Taipei entrepreneurial
just like go get em types, they 

778
00:42:34,000 --> 00:42:37,300
fear that having a kid. 
Kid will be create this 

779
00:42:37,700 --> 00:42:41,900
distraction that removes their 
intensity towards their business

780
00:42:41,900 --> 00:42:45,500
Endeavors and I was afraid of 
that at first and I feel like a 

781
00:42:45,500 --> 00:42:50,500
lot of people use kids as a 
scapegoat for why they aren't 

782
00:42:50,500 --> 00:42:51,900
successful in life. 
And I'm just going to be 

783
00:42:51,900 --> 00:42:54,000
brutally honest. 
Like I didn't want that to 

784
00:42:54,000 --> 00:42:59,000
happen, but I feel like you have
the power in your own mind to 

785
00:42:59,000 --> 00:43:02,900
shape that reality, that shape, 
the reality of your kid, in 

786
00:43:02,900 --> 00:43:07,200
whichever way you choose and you
can choose Make having a kid and

787
00:43:07,200 --> 00:43:12,700
that reality more of a incentive
to be even better in business 

788
00:43:12,700 --> 00:43:15,700
have even loftier goals provide 
even more for their future. 

789
00:43:15,700 --> 00:43:18,700
I feel like if you're able to do
that, having a kid is only a 

790
00:43:18,700 --> 00:43:23,000
strength as a business owner. 
That's 100% how I feel. 

791
00:43:23,000 --> 00:43:26,500
Is what motivates me now is 
things that I want to do for 

792
00:43:26,500 --> 00:43:30,600
Luca, you know, things that and 
potentially maybe even like what

793
00:43:30,600 --> 00:43:33,200
if he wants to take over the 
business, you know, some days 

794
00:43:33,200 --> 00:43:36,000
the only I'm always thinking 
about that and In the back of my

795
00:43:36,000 --> 00:43:39,200
mind, I'm sure like you guys do 
too because you also have your 

796
00:43:39,200 --> 00:43:43,200
business and, you know, I'm just
motivated of wanting to give him

797
00:43:43,200 --> 00:43:46,800
like, the best education and the
best, you know, adventures and 

798
00:43:46,800 --> 00:43:50,500
travel and, and all that stuff. 
And, you know, one of the things

799
00:43:50,500 --> 00:43:54,700
that we were very intentional 
about was moving abroad because 

800
00:43:54,700 --> 00:44:00,400
we felt that in North America 
like work and productivity and 

801
00:44:00,400 --> 00:44:04,500
being busy was like a really big
cultural priority whereas in 

802
00:44:04,500 --> 00:44:06,900
Europe it's a Lot less like 
that. 

803
00:44:06,900 --> 00:44:11,100
You I mean when it's for example
like for maternity leave over 

804
00:44:11,100 --> 00:44:13,300
here you have like, up to three 
years. 

805
00:44:13,500 --> 00:44:17,400
Wow, you know, versus like in 
North America, it's like three 

806
00:44:17,400 --> 00:44:21,400
months for some people and 
that's because they really, 

807
00:44:21,400 --> 00:44:24,800
really prioritize like the 
parents being with the kids for 

808
00:44:24,800 --> 00:44:28,900
as long as possible. 
And, you know, I love that about

809
00:44:28,900 --> 00:44:30,700
where we are. 
Like, I think, you know, North 

810
00:44:30,700 --> 00:44:33,400
America. 
Everyone like loves kids and I 

811
00:44:33,408 --> 00:44:36,300
love family and everyone's very 
Oriented that's where all my 

812
00:44:36,300 --> 00:44:37,900
family is. 
And I've always felt that way, 

813
00:44:37,900 --> 00:44:42,000
but there's something cultural 
where people's priorities are 

814
00:44:42,000 --> 00:44:47,600
just a little bit different. 
It's like a small shift but one 

815
00:44:47,600 --> 00:44:51,600
thing that I was afraid of four 
years was that I would lose my 

816
00:44:51,600 --> 00:44:55,300
ambition or that I wouldn't get 
to achieve my goals by having a 

817
00:44:55,300 --> 00:45:01,200
baby and I have found that it 
has like shifted just the way 

818
00:45:01,200 --> 00:45:06,900
that I think about things not in
a way that like If I don't reach

819
00:45:06,900 --> 00:45:09,700
certain goals that all feel like
I'm excused from that or 

820
00:45:09,700 --> 00:45:13,800
something but more. 
So in a way that I value my time

821
00:45:13,800 --> 00:45:19,200
with him so much that it means 
more to me than anything else. 

822
00:45:19,600 --> 00:45:24,700
So it's like, you know, I've had
thoughts in my mind like, you 

823
00:45:24,700 --> 00:45:28,600
know, should I should we get 
some childcare to help so that I

824
00:45:28,607 --> 00:45:31,800
can get more work done? 
And I'm like, no, like this is 

825
00:45:31,800 --> 00:45:35,300
the time, like, you know, those 
first four or five years, like, 

826
00:45:35,400 --> 00:45:37,500
Such a magical time. 
So many people. 

827
00:45:37,500 --> 00:45:41,700
Tell me, and even this first 
year has gone by in the blink of

828
00:45:41,700 --> 00:45:44,400
an eye. 
And I'm like, I don't want child

829
00:45:44,400 --> 00:45:46,800
care, I want more help in the 
business. 

830
00:45:46,800 --> 00:45:50,000
I need to hire more, which is 
what I've been trying to focus 

831
00:45:50,000 --> 00:45:52,200
on. 
I find hiring really difficult 

832
00:45:52,200 --> 00:45:56,500
but I am starting to do it 
delegate more higher, more team 

833
00:45:56,500 --> 00:45:59,300
members because what I want is 
to have that time with Luke, 

834
00:45:59,300 --> 00:46:02,100
like that's why I do all of this
stuff is to be able to, you 

835
00:46:02,100 --> 00:46:07,200
know, own my time and choose how
I I spend it and there's nothing

836
00:46:07,200 --> 00:46:10,800
that satisfies anymore enriches.
My soul more than being with 

837
00:46:10,800 --> 00:46:14,400
him. 
So I want more work staff and so

838
00:46:14,400 --> 00:46:17,300
that I can I can keep spending 
that time with him and I don't 

839
00:46:17,300 --> 00:46:20,400
want to miss out on it. 
We're thinking about put maybe 

840
00:46:20,400 --> 00:46:23,000
homeschooling him because we 
both love being with him so 

841
00:46:23,000 --> 00:46:26,300
much. 
So you know it, I think it can 

842
00:46:26,300 --> 00:46:29,800
change you in ways that like 
would step would have surprised.

843
00:46:29,900 --> 00:46:34,100
The old me who was like, no I 
can't have kids it's gonna slow 

844
00:46:34,100 --> 00:46:38,300
me down or whatever. 
When like, it's just changes you

845
00:46:38,300 --> 00:46:41,800
completely as a person. 
I think, you know, and and you 

846
00:46:41,800 --> 00:46:44,700
are unrecognizable in some ways,
but it's like, it's such a 

847
00:46:44,700 --> 00:46:46,800
wonderful thing, not a bad 
thing. 

848
00:46:46,800 --> 00:46:48,400
Yeah, totally agree. 
I mean, there's not been a 

849
00:46:48,408 --> 00:46:52,500
single bad Sensation that I feel
that has come to us as a result 

850
00:46:52,500 --> 00:46:56,300
of having rigel and I feel like 
I mean you have the like every 

851
00:46:56,300 --> 00:47:02,000
one of us has the power in our 
own mind to create the type of 

852
00:47:02,000 --> 00:47:05,400
environment we want to exist in.
And I feel like if you have A 

853
00:47:05,408 --> 00:47:09,400
kid, you can use that as a 
strength or you can make it a 

854
00:47:09,408 --> 00:47:12,100
weakness but having a kids, not 
necessary the weakness, it's how

855
00:47:12,100 --> 00:47:15,200
your mind is looking at that 
situation. 

856
00:47:15,200 --> 00:47:19,000
So I feel like you adopting the 
mentality that you are and 

857
00:47:19,000 --> 00:47:20,600
rather than trying to hire a 
sitter. 

858
00:47:20,600 --> 00:47:24,000
But rather shift your thinking 
to hiring people to run more 

859
00:47:24,000 --> 00:47:26,900
aspects of the business. 
Like, that's likely going to 

860
00:47:26,908 --> 00:47:29,700
result in you scaling the 
business and growing even more. 

861
00:47:29,700 --> 00:47:33,900
So, so I feel like you just you 
shape that activity around that 

862
00:47:34,100 --> 00:47:35,300
the life that you desire to 
live. 

863
00:47:36,000 --> 00:47:39,300
And you choose your priorities 
and I feel like if you do, so in

864
00:47:39,300 --> 00:47:42,400
the right manner for you, 
there's no reason to having it 

865
00:47:42,400 --> 00:47:45,200
has to be a crutch or a 
detriment at all. 

866
00:47:46,700 --> 00:47:49,100
Yeah, I love that. 
It's so true because, you know, 

867
00:47:49,100 --> 00:47:54,000
you create your reality with 
your feelings and you know how 

868
00:47:54,000 --> 00:47:56,500
you're living your life. 
And I completely agree with 

869
00:47:56,500 --> 00:47:59,500
that, in spending my time doing 
what I love, which is like, 

870
00:47:59,500 --> 00:48:03,200
taking a look on a hike in the 
morning and then, you know, just

871
00:48:03,200 --> 00:48:07,200
spending time, just playing with
him and learning and having fun.

872
00:48:07,200 --> 00:48:09,500
Like, that's really how I want 
to be spending my time. 

873
00:48:09,500 --> 00:48:12,700
So I do love work. 
I still love work, like hasn't 

874
00:48:12,700 --> 00:48:16,300
changed that but it's amazing 
how you can sit. 

875
00:48:16,500 --> 00:48:20,200
Down to work for an hour and it 
feels like five seconds. 

876
00:48:20,200 --> 00:48:24,000
Again, goes by so fast like 
people take him into the other 

877
00:48:24,000 --> 00:48:27,100
room and just like it feels like
he just walked back in the door.

878
00:48:27,600 --> 00:48:30,400
It's like okay. 
Like because when you do get 

879
00:48:30,400 --> 00:48:34,000
like in the zone or Focus like 
you you can just get so much 

880
00:48:34,000 --> 00:48:37,700
done and in like a short amount 
of time when you are focused and

881
00:48:37,700 --> 00:48:40,400
it's really just all about your 
priorities but yeah you're 

882
00:48:40,400 --> 00:48:42,900
absolutely right. 
I who knows like it might just 

883
00:48:42,900 --> 00:48:46,300
end up being more effective 
because now it's pushing me too.

884
00:48:46,400 --> 00:48:49,600
Hire people, which is something 
that I'm not good at being like 

885
00:48:49,600 --> 00:48:51,000
the hardest part of business for
sure. 

886
00:48:51,000 --> 00:48:54,500
We've got a team on our team now
on hiring is the hardest part 

887
00:48:54,500 --> 00:48:59,000
hundred percent. 
It is it is, it's scary but yeah

888
00:48:59,000 --> 00:49:01,600
it has to be done. 
Well if Luke it takes over you 

889
00:49:01,600 --> 00:49:04,000
got to change the name again to 
like ketogenic boy or something.

890
00:49:04,000 --> 00:49:07,700
Right. 
All right. 

891
00:49:07,700 --> 00:49:09,000
I guess he could Rock kids in 
ago. 

892
00:49:09,000 --> 00:49:12,100
He can make it work as both. 
Imagine. 

893
00:49:12,200 --> 00:49:14,600
Oh my gosh. 
Yeah, my husband's always joked 

894
00:49:14,600 --> 00:49:16,300
over the years that he was going
to start. 

895
00:49:16,500 --> 00:49:20,200
Freeman. 
But yeah, ketogenic boy. 

896
00:49:20,200 --> 00:49:23,700
That's that's hilarious. 
You don't worry awesomeness, 

897
00:49:23,700 --> 00:49:27,100
opposed kind of vying between us
of which business he's going to 

898
00:49:27,100 --> 00:49:29,000
want to take over. 
So that's going to be 

899
00:49:29,400 --> 00:49:31,800
interesting to see what he 
gravitates to more. 

900
00:49:31,800 --> 00:49:34,500
Yeah, well the future will tell 
have to keep all that. 

901
00:49:34,600 --> 00:49:37,000
Keep us posted keep document, 
the journey will just see Words 

902
00:49:37,000 --> 00:49:38,300
which direction he goes for 
sure. 

903
00:49:38,900 --> 00:49:41,000
Absolutely. 
Well, Vanessa, where do people 

904
00:49:41,000 --> 00:49:43,200
go to find out more about you 
and follow along? 

905
00:49:44,200 --> 00:49:47,800
Yeah, so my podcast is the 
optimal protein podcast. 

906
00:49:47,800 --> 00:49:51,900
On all major podcast platforms, 
you can find me on Instagram, 

907
00:49:51,900 --> 00:49:54,400
that's where I'm the most sort 
of active interacting with 

908
00:49:54,400 --> 00:49:59,700
people at ketogenic girl. 
And we have an amazing podcast 

909
00:49:59,700 --> 00:50:02,100
group on Facebook which is 
called the optimal protein 

910
00:50:02,100 --> 00:50:05,600
podcast group, and we interact a
lot in there and sort of hang 

911
00:50:05,600 --> 00:50:07,800
out and share different 
experiments. 

912
00:50:07,800 --> 00:50:11,500
We're doing and different 
protein intakes and it's my 

913
00:50:11,500 --> 00:50:15,200
favorite place to hang out on 
And then of course, website, 

914
00:50:15,200 --> 00:50:17,600
ketogenic girl, you can find the
tone device and all my meal 

915
00:50:17,600 --> 00:50:19,700
plans and programs. 
They're awesome. 

916
00:50:19,700 --> 00:50:21,100
Awesome. 
Well, I will certainly link out 

917
00:50:21,100 --> 00:50:23,500
to make it easy for people to 
find you and Vanessa you just 

918
00:50:23,500 --> 00:50:26,600
keep killing it on all that you 
do and we will keep in touch. 

919
00:50:27,300 --> 00:50:29,700
Thank you is such an honor to be
on your show. 

920
00:50:29,700 --> 00:50:32,700
I think, for the third time. 
So thanks again for having me. 

921
00:50:32,800 --> 00:50:35,000
Well, open invite any time you 
want to jump on the door is 

922
00:50:35,000 --> 00:50:38,000
yours. 
Awesome, take care.