Baby shark Doo Doo Doo Doo Doo Baby shark Doo Doo.
Grandpa Shark Doo Doo Doo Doo Doo, we are rolling.
Rolling and rolling. Was that recording a singing
Baby Shark? Was recording perfect?
Oh man, that's the best part of the whole podcast.
We. Could just title it Baby Shark.
OK, I'm gonna, I'm gonna drink one of these ketone Iqs.
That are 4 the Raspberry one or lemonade.
Or whatever. They sent me three different
versions. One was Apple, which you tried.
This one's Raspberry Lemonade, which you also tried, Correct.
The Apple one I think was better, and then they sent me
one. I think it was also Raspberry
Lemonade, but it's caffeinated and I haven't tried that one.
Wait, I think that one is caffeinated.
No, this one's, this one's no caffeine.
Oh, the ones that we tried I thought were were the.
Caffeinated. No, they, they sent me two that
were not caffeinated. The one that is, but I haven't
tried, I haven't tried the caffeinated 1 yet.
I think it's one like 120 milligrams, yeah.
That's not too crazy. I would say the flavored
versions do taste way better. 1000% better than the non
flavored the original. Yeah, way, way better.
I haven't even tried them chilled.
And that's how they recommend drinking.
Yeah, but it's. Awesome when it's cold.
Yeah, and it's all NSF Sport certified, which is also.
Clean, Yeah. Does that coincide with WADA
guidelines? Yeah, I'm pretty sure they base
everything off of WADA. You've got Informed Choice which
is pretty reputable and you've got their higher level which is
Informed Sport. And with Informed Sport every
single batch is third party tested.
Whereas with Informed Choice, I believe it's randomly chosen.
But I think with Informed Sport, every batch is is tested and
then I think NSF is similar to Informed Sport I think, but
they're all basing everything off of water guidelines.
That's kind of like the foundational part.
This is not a podcast sponsored by Keto Naiku.
I just had one left and I wanted to try it.
Yeah. How you doing, Greg?
Doing coffee. Coffee's good.
This is that coffee that you got
yesterday or? LifeProof.
Yeah. Yeah.
You like it? Yeah.
I think I love coffee but I think I'm like sensitive to the
acidity in coffee and some totally Jack up my gut.
Like they totally Jack up my gut whereas theirs supposedly is low
acid. So I've been switching over to
that and it doesn't seem to give me any issues.
OK. I've been.
I'm a huge fan of the Equip coffee.
They recently came out with a clean coffee.
I've tried a. Whole bean so I grind it, but
it's good. I need a whole bean for my
espresso maker though, so I may I may try some.
I may steal some of your coffee. I.
Have a discount code for it but. All right, I'll use them.
We did not do a work podcast last week because you were gone
traveling. I was gone.
Where'd you go? I wasn't to Nashville.
Nashville, TN. Nash, Vegas.
Is for the family. Y'all went to a concert too,
right? We did not have a concert, No,
we just went there. We've been just kind of doing
like a one family trip every year kind of as a Christmas
present. My mom takes my brother and I to
a random destination. We've gone to.
We've gone to Florida, we've gone to Hawaii, went to Las
Vegas, decided we were going to do Nashville.
So I went to Nashville for a few days and just kind of winged it.
Had a great time. Nice.
This is the first time I met your brother.
I met your mom before when we moved you down.
Yeah, yeah, 'cause they, they were in town for a couple days
before we all flew to Nashville. So they, we came here, they
wanted to check out the keto brick and see where the magic
happens. And yeah, so you got to meet
him. You met my mom once before.
His name's Tyler, right? Steve.
Yep.
What did I get Tyler? I don't know.
Yeah, he's younger brother. Yep, younger brother, three
years younger, Nice. And he has recently lost pretty
decent amount of weight. He's kind of changed his his way
of eating and adopted a little bit of a low carb, ketogenic,
healthier, cleaner, cleaner eating cooks a lot of his meals,
so he's rocking it. Yeah, it's awesome, man.
And your mom's sweetheart. I've I like her a lot.
She is. Every time I see her twice now
we get to talk and she's just a good, good soul.
Yes, she is good soul. That's.
Probably why I'm a good soul. Probably an Appleton far too far
from the tree. That's true.
I wish she could have met you, Dan.
Yep. Who was the when you were
getting when you were growing up?
Who was the the Stern 1? I never stern, well, I, we never
really had like stern upbringing.
We never really, we never really got in trouble.
I can't even count the number of times I was quote UN quote
grounded. We never really, but that's
because we were pretty well behaved.
I think looking back on it and seeing children nowadays, like
we never used to do any of this crazy stuff that kids nowadays
do. Like we behaved, but we didn't
have social media, we didn't have phones, we didn't have
devices, we didn't have all the crazy electronics.
Like we played outside, we got dirty, we built tree forts.
We didn't. That's what I did, you know, You
know, that would drop a bucket load of dirt in the ground and
I'd play in that with army men for hours.
I mean, like I, we, we would like cut boards and we'd make
ladders and we'd just go screw off in the woods.
And you know, I didn't get into trouble anywhere like kids
nowadays. Yeah, I'm hopeful that with
Rigel and Hazen, since we have some property, they'll be able
to like just learn skills and play on that.
We'll have like the animals, they can learn responsibilities
to take care of the animals. But like I'm really hesitant to
introduce them to too much technology, especially too early
on. At the same time, it's like you
got to balance that because you don't want them to be totally
inept with technology because you need it going forward.
And like, I was, I was a, you know, stark contrast to that.
Like I was so proud of the fact that I didn't own a phone, that
I didn't know how to work a computer, that I didn't have
ATV, that I didn't know how to do any of this stuff.
And I think that was great. But like, once I actually
started trying to build a business, it's like, OK, this is
not serving me at all. I have to be able to be well
versed in this stuff so. It's like trying to teach a
grandparent or somebody in an older demographic to use like
Microsoft or just basic, you know, how to type an e-mail.
Like you definitely want them to have some of the foundational
skills. Some of the basics.
All right, so behind the scenes, we're talking shop here.
BTSBTS. That's what you put that acronym
in the canvas. I didn't know what the heck it
was, but BTS behind the scenes now it makes sense.
So we had a peanut butter Hallelujah lunch this past
Sunday. There are technically still a
handful of those on the site, like 100, I think like 100, so
those didn't sell out quite as fast, but we're actually making
more of those today in the kitchen, so we'll be able to put
those on site tomorrow. So we should have a little
buffer of that flavour that isn't sold out, but most of the
tallow flavours have been selling out lickety split.
Super quick tallow is is definitely running the storm.
Yeah, it is rocking and rolling. So we're just going to do a
little deep dive right now and to give the listeners and
viewers some context here. We, I filmed a video, a talking
head video that went into the behind the scenes of some
changes taking place at Keto Brick that is actually going
live on Thursday this week, which is the 1st of May.
So I haven't gotten any feedback on that video yet.
Obviously, because it's not live upon this recording, it will be
this. One goes live on.
Friday, this one this that we're recording right now is going to
go live on Friday the 2nd. So we're going to have like a
double whammy of information that's going to be hitting
people. But I have not gotten any
feedback on that information because it's not public yet.
So this is definitely BTS behind the scenes, but big changes at
Keto Brick. We are increasing the baseline
price of the Keto Brick from $12.00, which it has been since
we launched in March of 2018, to $15, which is a pretty big jump.
And it's super scary, ma'am. Like I as the business owner, as
the founder, CEO, it's always scary changing anything because
people get so accustomed to a certain thing.
They get this expectation. That's what they're familiar
with. They don't like change and we
have to change. Like we've been crunching
numbers non-stop. I'm seeing spreadsheets in my
sleep, and the reality of our situation is that if we were to
keep the bricks priced at $12.00 per brick as a baseline price,
there would be no more keto bricks.
And I don't want that to be the case.
So we're bumping up the pricing, and I'm hopeful that that
information is well received, accepted and supported, because
a lot's riding on that, you know?
Yeah. The success of the business is
riding on it, Yeah, like all the expenses that we incur have been
climbing since day one, but the prices have not.
Yeah, and it's funny, man, 'cause like when we, when
Crystal and I made keto brick in the very beginning, like we
never again planned on selling it.
It was just something that I was making for my own consumption.
And then when we actually started making them to sell
because there was demand for it, I didn't know how to price a
product. I I was doing all the work, she
was doing all the work. We weren't paying ourselves to
do the work. So we would work on normal jobs
and then we would stay up on that making keto bricks.
And we were the only employees. So we weren't compensating
ourselves for our work. We were just making them and
then I was buying all the ingredients at retail pricing
because I couldn't afford a pallet of ingredients at that
time in the very beginning. So I made spreadsheets way back
then, figured out what I assumed things would cost, factor in the
shipping cost then and what my ingredient costs were.
Didn't factor in payroll because it was just me and I'm OK $12.00
brick sounds reasonable. Let's rock'n'roll with him.
And since then, all of my costs have obviously gone up.
I've got employees now. I'm paying them.
I think I'm paying you, right. You get paid, don't you?
And then paying bricks. Yeah.
And then the shipping costs. Like people don't realize this,
but like the shipping carriers like UPS, FedEx, USPSDHL, they
systematically increase their rates pretty much every six
months like clockwork. Every six months they increase
twice a year. And we didn't even start
charging shipping until last year, 2024.
So that whole time I was just losing margins by covering the
shipping cost. I'm like, we can't do this or we
will go out of business. So we actually started charging
shipping like every other online retailer besides Amazon does
last year. And we've like done a few things
like change the volume discount structure, stuff like that.
But we have not ever increased the base price of the brick from
the $12.00. And I would love to keep it at
$12.00, but it's just not going to happen.
We're not going to have. Literally losing money.
Yeah, I'm, I'm literally looking at the account at the end of
every month after I pay for the ingredients, payroll, fixed
expenses, variable expenses, and there's literally never any
money remaining, which makes scaling and growing and
providing more quality impossible.
And we're selling out like crazy.
Yeah, so demands there. Demand is there.
And I'm doing a disservice because like, it's weird, man.
I, I never made the bricks to make money.
I made the bricks to make a difference.
And my initial goal with it all has always been, it will
continue to be to make the best quality, the world's greatest
meal replacement bar on the market, period.
And I feel like we accomplished them.
And the very beginning, it was like, you know, there wasn't any
keto products out there. And it's like, I want to give
people a better alternative to everything else they're eating.
You know, keto's, the way I believe in it, it's totally
transformed my life. So like, let me give them a
better option than the fast food they're eating, than the crap
candy bars and protein bars they're eating.
And I want it to be competitive with a Snickers bar.
Because if people are already eating Snickers bars and I'm
offering them a, you know, cheaper cost per calorie than a
Snickers bar, Like what reason would they not have to just eat
that and then get healthier and tried to basically make them
accessible to get to the masses. And now it's like I've held on
to that so long at that price point that I've failed in the
accessibility compartment because right now they're not
accessible because they're always sold out.
So it's like I can't cater to the masses that are buying
Snickers bars and crappy protein bars because they're using cheap
ingredients and have margins. And I don't.
I would rather double down on our target customer that wants
the higher quality stuff and make it accessible to them so
they always have it as an option as opposed to always going to
our site and it being sold out. But I can't do that if I don't
have any margins. So I'm just going to focus all
my efforts on serving our target audience.
You know, and there's a lot of people that chime in who are not
our target audience. Yeah.
Especially like with the ads like you get people.
That it's absolutely crazy it I know we've mentioned it before
on on this top or this this talk, but it's never ending.
Like the people that comment in on the ads on social media, on
Facebook, on Instagram, even just one of our posts is just
like, they just don't understand.
And I don't think they care to understand some of the people
that are just looking at it as just another gimmicky, you know,
crap processed food bar that's quote UN quote overly priced,
you know, but they're also the people that are don't care about
their health and nutrition. They don't care about reading
ingredients. They don't care about nutrition
or ingredient quality. They don't care about, you know,
bettering themselves. They just want to grab some fast
food and. Yeah, and I can't, I can't try
and appease them anymore. You.
Know it's hard, yeah. I mean, because you, you would
hope that you could somehow convert them into wanting to
better themselves. But some people are so stuck in
the mindset that you know, we're wrong and they're right or
whatever that they just, they're just close minded.
Yeah. And like, for me, I, I would
just rather double down on the people that are our target
audience and offer them a better option that is available to
them. And the people that are just
negative or don't get it and don't plan to get it.
Like they can keep buying their Snickers bars, they can keep
buying their Big Macs, they can keep buying their Quest bars or
whatever it is they're eating because like, we're never going
to make them happy. So I'm not going to waste time
trying, you know? And they're the same people who
just shop by price anyways, you know, And if if that's the first
thing you look at is the price, then you're probably not
prioritizing nutrition anyways. You know, like you or I go to
Whole Foods, for example, and we look at ingredient quality or
what's in it nutritionally speaking.
And then we look at the price where you flip the container
around. You look at the, you know, what
are the macros look like? What's what, what are the food?
What are the ingredients in this food?
Is there any seed oils? Is there any sugar?
Is there any other, you know, fillers and fibers and garbage?
Then you say, OK, this looks good.
How much is it? Instead of saying, wow, that's
too expensive before you even look at it, Yeah.
You know, and I'm just like, I'm not trying to price gouge
people. Like I'm not trying to RIP their
head off because I want it to be a accessible option for them,
for the ones that get in. And I think even at the, I mean,
I know because I've crunched the numbers, but like even with the
price change, we are still cheaper than all of the other,
you know, competitive products out there that offer a quality
option. Like we're still cheaper than
the quality options. We're just no longer.
That's The thing is that you have to put it in the same
bracket as other quality options.
When you compare it to some of these other quote, UN quote keto
bars that are rolling out, you know, like they're just filled
with fiber. Tapioca starch.
Tapioca starch and filler, maltodextrin, all these just
trash ingredients and their claim to fame is that it's the
low net carbs or you know, 0 net carb, 5 net carb, whatever, and
you flip it around and it's just filled with.
Yeah. And at the end of the day, like
all these companies that are outsourcing and using a Co
Packer, like they are having to fit within the Co Packers mold
and all of those Co Packers are trying to make money because
they don't care. Like their their customers are
not the people eating the the bars, their customers are the
people that are hiring them to make their bars.
Right. They just care about money.
It's money. Money, money, money.
And with that said, they don't have the quality control but all
of the bars are playing the same game.
That's why all of the bars are like 180 to 240 calories,
because they're all going through a.
COPAC snack bars. Snack bars, so like you can't
compare the brick price per calorie to our price per meal to
like one of those because we're like four or five times the
size. But if you look at us as a meal,
as we are 1000 calories and compare that to another 1000
calories from quality sources, we blow them out of the water
day in, day out. You know, so I mean, it just is
what it is. Like we're going to have to do a
little bit more work educating the consumer for those that
don't know. But for those that do know, like
they've already got it, you know, like I emailed when this
was coming, when I knew this was going to happen.
I emailed several people after the cookie dough launch because
I, in that newsletter, I asked for feedback on the cookie dough
launch. And then several of the people
responded back with what their, what their thoughts were on it.
They all loved them. And I'm like, all right, by the
way, this is coming. I just want to give you a heads
up and get your honest opinion as a consumer of the bricks.
And like, man, we've got the best, most loyal customer base.
Like we don't have a massive audience.
Like there's a lot of people on social media that have a way
bigger following than me. But my customer base, the keto
brick consumers are loyal audience.
Like it's like the freaking 300 Spartans, man.
Like I would take them over these masses any day of the week
because they're just better. Like they've been with us from
the beginning. They understand where we came
from. They understand the bootstrap of
the business. They just get it man.
Dude. That's why I work here.
Yeah, yeah, yeah. And like, like we're a freaking
family. We had a little meeting this
morning and it's like y'all are my family and those people like
I would, I would take a bullet for those people.
And they all know me well enough to know that I'm not doing this
out of like self-serving interests.
Like this just is what it is with the business.
And for me to be able to better serve them, this is what has to
happen. Like the numbers simply are what
they are. We're not spending anything
extravagantly. Everything that I go through
every month, I look at all of my accounting books, I'm like,
look, we use that, We use that. We need that.
Like we don't spending money
unnecessarily. All of our costs have gone up.
The tariffs are going to impact things that we're getting
internationally. Like cacao doesn't even grow in
America. So like that has to come
internationally. And there's the cacao crisis.
So my cacao crop costs have literally exceeded 300% from
what they were previously. The towel is still more
expensive than what I was originally paying for a cacao.
All of our costs, like the film that we're using in the new
bricks so that it seals better, so that it doesn't leak.
That film is twice as expensive as the film we were using.
Our shipping costs have, you know, gone up every six months
like we've said, and we're just doing a lot of different things.
And in order to double down on tallow production and make those
more accessible and more in stock, I need to be able to buy,
you know, more ingredients on the front end so that by the
time they get here, I'm able to produce enough to keep them in
stock. That requires more of a margin.
Everything is just expensive. And like, I was doing some
research on the history of grocery costs.
And since the last election cycle, so since 2020, the
average cost of groceries has increased over 25%.
And there's some outliers like dairy, I think is up 30%.
Eggs are through the roof, obviously, but the average cost
of groceries has gone up 25%. And I feel like people are
understanding and recognize that reality.
And that's what they were saying back in that e-mail response.
It's like people get it, like they're, they're dealing with
these higher costs. And I'm not trying to burden
them anymore because I want it to be accessible to people.
But. I can't realistically not go up
in price if everything around me is.
Exactly. And we were just doing plans and
purchasing just the other day and we were ordering, I don't
remember what it was boxes of. Cacao powder.
Cup powder or nibs or something like that.
And here we are again. Look, your cost for nibs or
coconut flakes or whatever it was is now higher than the last
time we ordered. So that means our cost to
produce each brick is going up because of those ones.
And then there's another ingredient that just got more
expensive and then shipping of those ingredients just got more
expensive. Everything but it's crazy is
none of these other companies tell people when their prices go
up. They just do it.
They just roll out new prices and you're like, wait a second,
wasn't that $3 cheaper last time I bought it?
And so like the transparency is is.
Crucial for me. It's like I don't want to pull
the wool over anybody's eyes. Like if I've got an issue, y'all
the first to know. If there's a concern, y'all the
first to know. Like if there's a change I want
my people to know and if that's just how it should be done.
You know, there's another option for this whole crisis.
What's that? Instead of raising the prices,
we could just start introducing like canola oil.
Yeah, make a canola oil brick. Yeah.
We could, we could swap out half the tallow for a nice, you know,
vegetable oil, canola oil, soybean oil.
That stuff's cheap. That's cheap.
Good. What else?
I mean, we could even swap out some of the the the flavors we
could get really cheap quality protein.
We could do that. We just want to do that.
We could do that, make a lot of money.
We could. We could drive like super fancy
cars. Yeah, yeah, we could do that.
That just wouldn't be right, man.
Wouldn't be right. So I'm not going to do that.
Wrong path, wrong path. But like I said, we'll probably
lose some people with this because that's just the reality
of the situation. But I, I believe in my heart of
hearts that our target customers will get it, that they'll
understand it. And like I said, we got the best
freaking most loyal customer base ever and.
Well, the only other option you You may lose a few people while
this happens. If this doesn't happen, you're
going to lose everybody. Yeah.
And that's, that's the reality that's, you know, it's like we
may lose a few that don't get it, but I'd do it.
I'd rather do this and stay in business so we can keep serving
those that do you know. So there's that, but.
On the flip side. It's not all doom and gloom.
So we are going to roll out this pretty freaking awesome loyalty
program because like with the whole overarching theme here is
like, I want to just better serve the people that are that
do get it, that have been our target consumer that are a loyal
base. And I'm going to roll out this
loyalty program in tandem with the price change.
And this loyalty program is pretty slick, man.
So hopefully it drops at the same time like the price change
will go into effect on the 12th of May, which is a Monday.
If everything goes as scheduled. Yeah, it should all go as
scheduled. I'm, I'm, I'm going to drop the,
the price change on 12th of May for sure.
And then I'm hopeful that the loyalty program will all be done
at that same time and that will go into effect as well.
There may be a little bit of a delay on that, but it will
definitely be the same month of May, hopefully again, both on
the same day on the 12th. But the loyalty program is
pretty slick because you'll basically you're going to get
rewarded for, you know, your keto brick purchases.
So yeah, your dollar spent. There's going to be like a point
system, and then you'll be able to redeem those points on
various different things. You know, swag, merchandise,
keto bricks, all that good stuff.
Plus you'll have multiple tiers, and then people can level up in
tiers based off of their purchase history.
And each tier you get additional incentive perks, a points
multiplier on the latter tiers, you get like, you know, little
stuff like birthday points and you get points for falling on
social, subscribe to the podcast, little stuff like that,
but points based on dollar spent.
And then you'll get all these incentives as you level up.
And then you can obviously redeem the points on greater and
greater things as well. So it's going to be kind of a
cool, tangible way for us to give back to people that that
get it and are with us for the right reasons.
So yeah, I'm. I'm excited.
The most exciting component on this whole loyalty program is
one of the ideas we were talking about and that is early access
to flavor launches. So that might be, I don't know
what we're going to decide on if that's Tier 3 or 4, but you
would essentially unlock maybe a 24 hour window or whatever we
roll out. So don't quote us on this quite
yet, but like, like when we launched Cake Pop, it
disappeared super quick. But in this circumstance, say we
roll out a brand new flavour, people in that tier might get 12
or 24 hours in advance to the public roll out to shop that
flavour. Yeah.
So there'd be vent component and again, we're still kind of
working on the details here, but there there'll also be like I, I
want to get more feedback from the top tier people because if
they're top tier people, they've obviously believe in the brand,
leverage the brand, depend on the brand.
I want to serve them as best I can.
So like I'm going to bring them into the fold for flavor
creation, taste testing, all that stuff.
So it's going to be cool, man Like I'm, I'm excited about it.
This is our first time using something like this.
There's going to be a lot of things that we got to work
through and figure out, but the overarching theme to all of this
is we are, have been and always will be the world's greatest
performance nutrition bar, middle replacement bar.
In order to continue doubling down on that goal, that mission,
we're going to focus specifically on serving our
primary target demographic and making this reality for them of
that primary demographic. We're going to do everything we
can to add as much value to their lives as a consumer of the
bricks as possible and just, you know, really reward them for
being loyal consumers of the bricks.
So it's all a positive in my mind.
It's just always scary because you never know what's going to
happen, you know? But the best things in life are
scary. Best things in life are scary
and like every time we've done any little change, like anytime
we rolled out the shipping cost or anytime we change the volume
discount structure in the past or whatever the case may be, I
always like stress about it, fret about it, lose sleep on it.
And then every single time people are like, look, you're
honest, you're transparent, we get it, we understand.
It's just we out of the situation.
We're always here for you. And I'm sure the same thing is
going to be true with this, but I haven't figured out how to
just like breathe through it all and not worry about it so.
Everything will be OK. Yeah, everything's going to be
OK. What else we got cooking?
The guys are making some bricks right now.
Ellen's rocking some orders. I got some content that I'm
going to work on. We just took progress pictures.
We usually do progress pictures once a week, just kind of check
in, see how things are going. Ellen's in prep, Ralph is in
prep. I'm in prep.
You're in an offseason. I'm in an offseason, but I'm
kind of dieting down. But I'm I'm getting leaner for
sure. You are.
Definitely you can see more visualization.
Yeah, I was at 2O2 at the height of this offseason and I was just
too freaking fluffy. That should be a shirt.
Too freaking fluffy. Too freaking fluffy.
And then right now I, I just weighed in, I was at 182.5.
So I've lost 20 lbs which is crazy, but I'm probably going to
get down to like 175 and then try and hold between 175 and
180. What?
What is your estimated body fat at that level you think?
Probably 12 teens. I mean, yeah, probably 1212 to
14. I I was at 15-5 according to the
in body this morning. I'll make it down a little bit
lighter, which will make my 50 mile March easier because I
won't have as much weight to be carrying around.
And it'll make my next prep smoother as well, which I'm
probably going to prep in 2027. I've been just thinking about
that because you're going to compete this year.
I'm going. To do 2 to 3 to question mark
number of shows this year. And then you're going to take
next year off, obviously. I'm going to reverse into 2026
and. Then you're going to compete in
2027. Might as well step on stage with
you. That's the goal.
I want us to compete against one another.
It'll be good. Yeah, but you're going to what
if you just hack up my macros? I'm not hiring you this.
No, no, no, no, no. See, like in order.
The way my mind works is I want you to be the best you can be
'cause I want to beat you at your best like I don't want.
If you get beat. Then I got beat.
Student beats the teacher. Well then, then I get beat, then
I get beat. But how cool would that be man,
if we actually competed at the same time, you know, that would
be awesome. So let's to figure out a show
'cause we'll both be pros, so we'll have to compete.
On a pro stage if I win a pro card.
You won a pro card. I'm thinking I'm gonna try.
You can't win a pro card but I guess technically with the well
your pro status was in physique though right?
A class I had Pro card in Men's Physique.
Yeah, that was the IP. So IP is no longer gonna be, I
mean, they're just kind of getting swallowed up by the
WNBF. Right.
But they still honour that. So like you're technically, I
guess technically you would be able to compete in a WNBF pro
show for Classic? Or physique and physique.
And I don't want to. I'm going to retire.
You're too big for me. Those shorts hang up the board
shorts. But you have to compete as an
amateur in classic and open bodybuilding to get a pro card
there. And then when you do that, you
and I will both be pro bodybuilding and then we can
compete against one another on a pro stage, which is pretty
slick. So I'm excited about that.
So yeah, 2027. How old will you be in 2027?
2027 I will be well in September I'll be at 47, otherwise I'll be
46, open till September. I'm 33 now, I'll be 34 in
October. So we'd have to be in the open.
35, I'd be 36. Because otherwise I'll probably
just do masters. I'll definitely do open.
I mean especially you. I mean you, you definitely.
I mean you could do masters for sure.
But always do open. Yeah, always do open.
I told Ralph. I mean, Ralph's freaking 62.
I'm like, look man, you look great.
Do open end masters. You know, there's one guy that
called me a day and he's going to, he was asking about doing my
show in September, and he's going to.
Yeah, there was actually. Another Instagram DM somebody
else had inquired on that that'd.
Be awesome yeah, so I'm I'm gonna do it like I don't know
how many competitors we'll have there, but we'll have a
disability category which is super cool you know like.
And that's kind of a broad like you.
It's not, it's not a certain disability, right?
It's no anybody deemed with a disability, physical disability.
Like a lot of them, you know, wheelchair bodybuilding kind of
this guy has cerebral palsy, so his lower leg development is
underdeveloped and he has a hard time contracting some of the
poses for the upper body. Sure.
But I told him, too, I'm like, look, man, you know, you haven't
done a show in, I think you said 12 years or something like that.
Oh, nice. So, you know, get get up there
on stage. Rock'n'roll.
I invited him. I think he's our age. 30s
Forties. Yeah, I think he's.
I think so, but I told him to come to that posing seminar,
which talk about that. We're doing a free posing
seminar May 24th, May 24th, this Saturday.
So yeah, that'll be at Ozark Iron Gym at noon.
So anybody that's listening, it's local or willing to travel,
we'll do a free posing seminar there, which would be good.
You'll be out of town. Unfortunately, going to the
lake. But we'll FaceTime you in or
something. You can like go hit the poses.
On the dock or something like that there.
You go. There you go.
Talked to my dad yesterday. He's coming back from a sailing
trip this week actually, but I told him he's got a block out
September for the show because I'm going to have him smoking
meat for all the competitors and he's going to be there like all
night long. So I'm going to have him sleep
in the rig right there. He's going to be just tending
the smoking. I'm probably.
Going to eat some after the show.
Yeah, you should. Probably eat a lot of meat after
the show. Yeah you should.
Ever seen that shirt that says smoke meat not meth?
You should. Get him one that he can wear.
Smoked meat, not meth. Yeah.
Who wants to smoke meth? When you get meat, you know
it's. Hard to inhale meat.
Meth heads are probably meat deprived, they just don't see
the bliss and quality, you know, smoked BBQ.
What else is new in the world, man?
Not a whole lot. Last time we alluded to that
Keto CTA trial study. Yeah, you kind of dug into that
a little bit, didn't? You I dug in a little bit, but
there's there's man, it's crazy online like Twitter is going
ballistic more so last week, but it's the the side that put out
the trial study. So Nick Norowitz, Dave Feldman,
Dr. Budoff, I believe, and then a few others.
They haven't made their official, you know, follow up
claims to all of the controversy and stuff.
So I'm waiting for them to make their official announcement
before I kind of garner an opinion one way or the other.
But it is. It is crazy, man.
Because they're really pretty reputable, reputable guys.
Right. Yeah.
But like, a lot of that's getting questioned from all the
opposing sides. It's just, it's just weird.
Like nobody's polite online and it's unfortunate.
Like, I, I understand that, you know, if you're taking a
scientific stance on something, you need to obviously put the
best foot forward and be honest and transparent.
And some are suggesting that they weren't.
Who knows? I don't know.
You know, I haven't talked to any of them.
And I don't want to be one of the hearsay guys that's just
here into the Grapevine. But, you know, I've talked with
Dave and Nick, obviously independently of this prior to
all of this, and they've always seemed like good guys to me.
So I don't want to, you know, have an opinion one way or the
other based on, I just want to let everybody speak their mind
and then I can make my opinion afterwards.
But it's unfortunate that people just attack people.
Internet's crazy. Yeah.
And like people like, no, none of these people would say these
things if you were standing or sitting face to face with
somebody. Just.
Like our like our ads that we were.
Talking about, yeah, it's like, I don't get it.
Are so rude. Yeah, it's so rude.
It's just weird to me, man. Just be nice.
Love that neighbor. Speaking of neighbors, it's
totally random, but we got home yesterday.
I was playing with Rigel outside and somebody drove down the
road, pulled into my driveway and said hey, somebody stalled
out down the road and somebody called me to come get you to go
get them. And I'm like, OK, Roger was butt
naked and playing around outside.
So I threw some clothes on him, threw him in the truck.
We drove down there and I got a tow strap and pulled him up to
his place. I don't know what was wrong with
his truck, but it totally stalled out.
So did you know him? No, he's my neighbor, but I've
never seen him. He's that guy on my left side if
you're looking at my house. Ohio, that White House Down in
the trees. Yeah, but I've never met this
guy. I've never seen him outside.
I I don't know anything about him.
Crystal met him. He came over one day when
Crystal was out there, but I've never met him.
So I was honestly grateful because then I could go down
there and shake his hand, meet him, introduce myself and pull
him home and save the day. Save the day, I guess.
But he seemed friendly enough. That's a good guy.
Love that neighbor. Yeah, like just being polite.
Like, why can't people just be friendly?
If there's anything that you don't understand and you like,
get your feathers all ruffled and your initial response is to
like, lash out, like just freaking message the person, get
some clarity on the situation and like, let your jets cool for
a second. Like this seems like common
sense wisdom right here, but ain't too common.
Yeah, agreed. Not nowadays.
How am I doing on time Chad,
when we start 35 minutes? And 40. 8 seconds, 35 minutes.
That's pretty good, yeah. Any parting thoughts before we
boogie on? Just be nice.
Just be nice, we need help figuring out these title which
is today's. Title.
We should just name this one Smoked meat, not myth.
All right, smoked meat, not myth.
I don't know. We'll figure it out.
All right.
Pleasures always. Greg.
Roni. Yep.
Gregarious. Greggy.
That's what.
This one you like. Yeah, that's what Caitlin's
daughter calls me. So Rigel calls you too?
Yeah, he does. So except she actually her
daughter calls me Craigie. Craigie.
Yeah, Craigie with AK. With AC.
With AC, Yeah, Roger calls you Gregie.
With AG, Yes, he does. Yeah.
All right, Gregie, Till next time.
All right. See you.