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Hello y'all, Robert Sykes, Keto 
savage.com, but I'm going to be 

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changing that to 
ketobodybuilding.com for this 

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one because we're talking about 
the new Keto bodybuilding 

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website, Keto Bodybuilding 
course, which I have coined as 

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the Savage System. 
I'm incredibly excited about 

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this. 
This is the the course that I've

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been working on tirelessly for 
the past four plus years and is 

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a culmination of all that I've 
learned in the past 15 years as 

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a bodybuilder, past nine years 
as a ketogenic adapted athletes.

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And this is the embodiment of 
all that and more. 

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So I'm incredibly excited about 
it. 

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I've got my brother Greg on 
here. 

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We're talking about it in 
detail. 

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So sit back, relax TuneIn, take 
notes and get ready for the 

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Savage system. 
And we are live Greg Mahler in 

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the flesh at the Keto Brick 
compound. 

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How you doing brother? 
I'm good, good. 

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You like a little podcast studio
set up? 

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Yeah. 
Yeah, it's pretty sweet. 

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I I'm excited about this. 
We're going to do a lot more in 

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person podcasts. 
We shopped for all this 

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furniture at at home together 
and it was an interesting scene.

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We look a little out of place. 
Two bodybuilders strolling 

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through at home looking for 
throw pillows in tables. 

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But we made it work. 
Yeah, that was pretty. 

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I can only imagine what the 
other shoppers were thinking. 

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Yeah, yeah. 
But we looked confident while we

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did it, so we rocked it, man. 
Yeah, we did. 

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So I'm excited because you are 
here full time in person, lots 

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of things cooking. 
We got a whole bunch of stuff 

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with keto brick underway, whole 
bunch of stuff with the apparel 

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underway. 
But this podcast is largely 

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going to pertain to the big 
unveiling launch Rigamaru of the

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Keto Bodybuilding course 
website, Savage system, online 

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coaching, tribe AI workout app, 
like all of that in its 

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entirety. 
And I'm super excited to talk 

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about that, so. 
Too. 

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So the culmination of how many 
years, how many years have you 

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been working near Heineoff on 
this? 

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So I, I'm trying to think 
because I started bodybuilding 

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when I was a junior in high 
school, that would have been 

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2009. 
How many years ago is that? 

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15161515 years. 
I've been keto for nine years. 

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You've been keto for Tim. 
I wrote the book and launched 

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the book in 2020 or 21 I can't 
remember. 

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I think it may have been 20/20 
was. 

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It 21 or. 
It may have been. 21 It was 

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somewhere in there. 
It was like. 

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January, but it may have been 
21. 

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My first bodybuilding prep with 
keto was in 2017. 

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That's when I went pro in the 
first federation, and then I 

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went pro this past year. 
But I've been working on this 

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course specifically since pretty
much right when I was writing 

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the book, 'cause I was writing 
the book and working on this 

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course in tandem. 
But the course, I mean, they 

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both kind of peel the curtain 
back on my seven phase protocol.

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But the course is like 
everything of the book is plus 

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so much more, all in video 
format and real time updates. 

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So much much more information. 
Yeah, they overlap a little bit,

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but the course is exponentially 
way more inclusive. 

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Yeah, and I feel like like it's 
funny because I need to have a 

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podcast. 
We're coming up on like 700 

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episodes, the Keto Savage 
podcast. 

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So I always bring Crystal on for
the 100th episode. 

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So we'll talk about the course 
on that. 

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But it's funny because we were 
going to originally delay having

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our first kit until after the 
course was launched. 

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So like she was wanting to get 
pregnant and I'm like, wait 

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until the course is launched. 
Wait until the course is 

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launched. 
And obviously she won that 

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battle because we have a 2 year 
old now and the course just 

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launched. 
So yeah, a lot of my life has 

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been on hold as this course has 
been taking precedence, but I've

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been working on it for four or 
five years pretty strictly now, 

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which is crazy. 
That's pretty wild. 

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Yeah, there's a lot of, lot of 
information in this course. 

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Yeah, lots of information and 
I'm just like excited to keep 

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pouring into it because this is 
one of those things where it's 

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got my seven phase protocol, 
it's got 150 plus actual course 

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video lessons, but then it's got
a whole bunch of appendix videos

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that'll be real time that I'm 
updating on a regular basis. 

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Plus it's got multiple companion
courses that document my 2020 

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prep week by week, my 2023 prep 
week by week, reverse diets now 

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building phase. 
Like all that content is getting

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uploaded real time. 
So as I'm experimenting and 

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going through things, people 
could follow that along, you 

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know, week to week. 
So like literally any questions 

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that they have that I might be 
experiencing, they can get real 

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time responses to pretty much 
indefinitely. 

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Awesome. 
So are you planning on 

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continuing to upload new 
content? 

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Like every prep you go through, 
every reverse you go through, 

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the more you learn if something 
new comes to light, if you tweak

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things, you're just going to 
keep feeding that thing. 

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Yeah, this is going to be like 
my life's work for sure. 

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As far as anything ketogenic 
bodybuilding is concerned. 

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Every prep I do will be added to
the course. 

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Everything I learned will be 
added to the course. 

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Everything will be in there, 
which is pretty cool because, 

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you know, a lot of things are 
not Evergreen like a lot of 

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things, a lot of books are not 
Evergreen. 

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A lot of things, like as soon as
they're published, it's pretty 

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much like relevant at that 
moment, and then within a year 

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it's no longer relevant. 
Whereas with this, it will 

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continue to evolve and grow as I
evolve and grow and learn. 

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So it's never dying, always 
relevant, always Evergreen, 

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basically. 
That's awesome. 

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So it would be beneficial for 
people to get involved with it 

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earlier on and then stay plugged
into it. 

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That is the hope, yeah. 
That is the goal. 

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Because like everything in there
is super solid. 

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And I know like it's on keto 
bodybuilding, the content is 

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predominantly catering towards 
those that are bodybuilders, but

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it's the exact same prep 
protocol and process that I use 

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for all my non competitive 
clients. 

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So the you know, 54 year old, 
you know, woman that wants to 

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lose 30 lbs, like it's the exact
same protocol I'd use for her as

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I would someone that is about to
step on stage sub 5% body fat. 

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Obviously the tanning, the 
posing isn't as relevant to the 

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54 woman trying to lose 30 lbs, 
but the actual dietary 

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manipulations, macro nutrient 
tweaks, refeeds, reverse, like 

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all that stuff is still totally 
relevant. 

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Cool, that's pretty awesome. 
Yeah, I'm stoked about it. 

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So what what is the I guess the 
course that's launching? 

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What's all included? 
Like walk me through it. 

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So, and I thought this would be 
cool to have you on board 

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because you're going to bring an
unbiased perspective even though

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you're rocking the keto 
bodybuilding shirt. 

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But basically the course as it 
sits currently, the Savage 

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system is comprised of 150 plus 
actual course module lesson 

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videos that will soon be over 
the 200 count very quickly. 

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But 150 plus lessons of the 
actual just course 

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infrastructure. 
And then a ton of appendix 

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videos such as appendix. 
I mean, there's a, there's a 

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dedicated appendix towards 
supplementation, dedicated 

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appendix towards posing and 
judging criteria, towards 

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training techniques and 
programming, towards 

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miscellaneous things like 
obviously more competition 

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related stuff like tanning, 
hair, makeup, all that stuff. 

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And then an appendix dedicated 
towards there's five appendixes.

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What's the other one? 
Recipes. 

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Yeah, yeah, nutrition. 
So like whole bunch of recipes, 

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grocery list things of that 
nature. 

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So 5 dedicated appendix sections
that will continually get 

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content added to them. 
So it's going to be well over 

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200 videos, you know, in that in
and of itself with continual 

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videos being added. 
But then there's also I think 75

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plus companion course videos of 
my preps throughout the past. 

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And then that's the the lesson 
infrastructure. 

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But then it's got like its own 
workout app. 

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So I got frustrated with all the
different workout apps on the 

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market. 
I've pretty much trained 

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intuitively my whole life. 
I used to use pen and paper, but

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then I want to start tracking 
things. 

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I tracked my nutrition super 
concisely. 

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So I wanted to kind of emulate 
that with my training. 

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So I built my own workout app so
you can track, you know, 

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training volume metrics over 
time with them. 

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And then it's got this AI, which
I'm super excited about. 

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South AI is at the hot new thing
right now that everybody's 

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talking about. 
And I don't know a thing about 

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AI. 
So it's a bunch of aliens as far

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as I'm concerned. 
But I partnered up with a team 

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that are developers and they're 
making my own Keto Savage AI 

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basically, which is pulling 
information from my book, my 700

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podcast episodes, my YouTube 
videos, of which there's over 

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1000 done now. 
And it's basically taking all 

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that information and creating a 
database there the AI is pulling

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from. 
So it's not like it's pulling 

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from just a bunch of random 
stuff on on the Internet. 

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It's pulling from my content. 
And then you can basically make 

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it super highly individualized. 
Like it pulls information about 

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the seven phases. 
People can ask specifics about 

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them. 
It pulls information about like 

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if somebody has a specific 
criteria for programming, 

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exercise programming, they want 
maybe they've got limiting 

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factors like the equipment they 
have available to them. 

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They can tell the AI that and 
they can generate a training 

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program based off of that 
equipment. 

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And then it can also take like 
their nutritional macro goals. 

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And you could say, OK, I want it
to be, you know, this many 

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calories, this macro 
distribution breakdown, 

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rock'n'roll, make me a plan 
based off of that criteria. 

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And then it makes you sample 
meal plans that are 

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individualized to you based off 
of the criteria that you put in.

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It gives you a grocery list. 
It tells you everything you need

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to know and basically just takes
the guesswork and the time and 

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trying to like figure all this 
out your own self out of the 

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equation. 
So there's just no room for 

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excuses. 
So that'd be like being able to 

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text you or text someone, a 
coach, personal trainer or 

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anybody questions 24/7 pretty 
much. 

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So you can you can type out a 
question, it'll pull its answer 

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from already approved sources. 
Yeah, I mean, it's basically, I 

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mean like I stopped thinking 
about it. 

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It's like I've worked with over 
600 clients at this point and 

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that the, the content that I've 
put out, the book, the, the, the

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videos, all stuff, you know, 
gleans the information that I've

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learned to work with 600 plus 
people. 

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The AI is all of that bundled in
a nice little package with a 

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bow. 
So somebody could ask it based 

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off of, you know, all that I've 
learned over the years. 

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And it can give them a highly 
individualized response based 

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off of their criteria and their 
situation. 

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And it's basically like having a
version of me in your pocket on 

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speed dial whenever you want it.
That's pretty awesome, which is 

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pretty cool. 
And then they're building out 

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this dashboard section now. 
So any of that's follow my 

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content. 
They know that I've got like a 

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Google spreadsheet that I use 
and I work with my clients. 

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We can like plot their weight, 
their macro goals, things like 

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that. 
There's a dashboard that's 

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getting built into this AI, 
which is live now where you can 

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pretty much say, OK, this week I
want my macros to be, you know, 

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250 grams of fat, 130 grams of 
protein, 20 grams total carbs. 

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And then I want it, I'm in a 
building phase or cutting phase 

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or whatever. 
And then you can have the AI 

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generate a sample meal plan 
based off of that specific macro

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goal for the day. 
And you can do that daily adding

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check insurance with your 
weight, your body fat, all that 

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stuff. 
And then you can basically just 

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have all that dialed in so that 
you can have that information at

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your fingertips visually in a 
graphical representation 

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whenever you want it. 
That's pretty sweet. 

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What if somebody, what if 
they're allergic to a certain 

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food choice, you know, peanuts 
or one of their common allergens

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or they have specifics that they
want to incorporate into their 

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meal? 
You can tell the AI then and 

229
00:11:20,920 --> 00:11:23,760
then it'll generate regenerate 
the sample meal plan based off 

230
00:11:23,760 --> 00:11:25,320
of whatever inputs you request 
of it. 

231
00:11:25,320 --> 00:11:27,240
So if you say hey I'm allergic 
to nuts, it removes all the 

232
00:11:27,240 --> 00:11:28,200
nuts. 
If you say, hey, I want to 

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00:11:28,200 --> 00:11:31,040
include a keto brick, 1/2 a 
heater brick and includes that 

234
00:11:31,040 --> 00:11:33,760
in the meal plan. 
So it's like like literally one 

235
00:11:33,760 --> 00:11:36,080
of the most questions I get 
asked as a coach is I'll give 

236
00:11:36,080 --> 00:11:38,520
them my macros, their macros for
the week and they're like, this 

237
00:11:38,520 --> 00:11:40,200
is great. 
I'm having a hard time finding 

238
00:11:40,360 --> 00:11:42,360
fats to hit these numbers. 
Can you make me a sample meal 

239
00:11:42,360 --> 00:11:44,720
plan? 
And yes, I can, but I'm trying 

240
00:11:44,720 --> 00:11:47,520
to teach people how to fish as 
opposed to giving them a fish. 

241
00:11:47,880 --> 00:11:50,960
So like they can just simply use
the AI and then it can spit them

242
00:11:50,960 --> 00:11:53,120
out of sample meal plan that is 
perfectly in line with their 

243
00:11:53,120 --> 00:11:56,040
macro goals for the day, and 
then I don't have to do it and 

244
00:11:56,040 --> 00:11:58,080
it would pretty much be the 
exact meal plan that I would 

245
00:11:58,080 --> 00:11:59,640
create for them. 
That's genius. 

246
00:12:00,080 --> 00:12:03,160
So super excited about them. 
So that's also included in the 

247
00:12:03,160 --> 00:12:07,040
system. 
And then the the tribe is like 

248
00:12:07,040 --> 00:12:10,680
this community functionality. 
So I'm super excited about that 

249
00:12:10,680 --> 00:12:12,800
because I've always done 
one-on-one coaching up to this 

250
00:12:12,800 --> 00:12:15,320
point and I love the one-on-one 
coaching. 

251
00:12:15,440 --> 00:12:19,320
But it would be nice if there 
was some camaraderie involved, 

252
00:12:19,600 --> 00:12:22,960
some accountability, some just 
group setting atmosphere, 

253
00:12:22,960 --> 00:12:25,960
because I think a lot of people 
play on that back and forth and 

254
00:12:25,960 --> 00:12:29,240
just, you know, it's better to 
suffer alongside someone and 

255
00:12:29,240 --> 00:12:33,160
suffer alone, so to speak. 
So the, the community that the 

256
00:12:33,160 --> 00:12:36,280
private membership, the tribe is
what I'm calling it is basically

257
00:12:36,280 --> 00:12:38,760
a place to do that. 
And I hate Facebook, not even 

258
00:12:38,760 --> 00:12:40,400
going to lie. 
Facebook is not my jam. 

259
00:12:40,840 --> 00:12:44,400
So this is all built on its own 
separate platform through the 

260
00:12:44,400 --> 00:12:46,480
same platform that I'm hosting 
the website on. 

261
00:12:46,760 --> 00:12:50,560
So it's got like a, so like 
there's groups that are called 

262
00:12:50,560 --> 00:12:52,160
circles. 
So we've got different topics 

263
00:12:52,160 --> 00:12:53,960
for each, you know, topic of 
discussion, like there's a 

264
00:12:53,960 --> 00:12:58,520
circle topic for nutrition, for 
different phases, for training, 

265
00:12:58,520 --> 00:13:00,360
for whatever, general Q&A, stuff
like that. 

266
00:13:00,600 --> 00:13:03,320
And people can just dive into 
those circle topics, ask 

267
00:13:03,320 --> 00:13:06,440
whatever questions, get whatever
feedback they want, which is 

268
00:13:06,440 --> 00:13:08,200
super cool. 
And they're going to be hosting 

269
00:13:08,200 --> 00:13:09,920
challenges in there. 
We're going to be hosting. 

270
00:13:10,200 --> 00:13:11,760
We do a live call every single 
week. 

271
00:13:11,760 --> 00:13:14,920
So you've been in on that. 
So every Tuesday at 6:00 PM is 

272
00:13:14,920 --> 00:13:17,440
the current time. 
We've been jumping on there and 

273
00:13:17,440 --> 00:13:20,800
doing an hour Long live call 
every single week, which is kind

274
00:13:20,800 --> 00:13:25,040
of crazy because you know, if I 
don't do calls, one off calls, I

275
00:13:25,040 --> 00:13:28,880
just do the one-on-one coaching.
But if I was to offer a one off 

276
00:13:28,880 --> 00:13:33,160
call, that would probably be a 
stand alone price of, I don't 

277
00:13:33,160 --> 00:13:36,600
know, one 5200 bucks for a one 
hour call I would think. 

278
00:13:37,680 --> 00:13:40,880
And people that are on this 
community, they're getting that 

279
00:13:41,480 --> 00:13:44,520
as a bonus every single week. 
So pretty slick. 

280
00:13:44,520 --> 00:13:46,880
Yeah, those lab calls that I've 
been in have been awesome. 

281
00:13:47,600 --> 00:13:51,360
Super good content, super 
superintendents. 

282
00:13:51,360 --> 00:13:54,280
I mean, the interactivity and 
the people that chime in and 

283
00:13:54,280 --> 00:13:56,120
have questions and comments and 
they want to share their 

284
00:13:56,120 --> 00:14:00,040
experiences or they bounce ideas
off us or each other, it's 

285
00:14:00,040 --> 00:14:01,720
perfect. 
You know, they just kind of fuel

286
00:14:01,720 --> 00:14:03,760
themselves. 
Yeah, and not everybody can jump

287
00:14:03,760 --> 00:14:06,320
on at that time, but all the 
recordings or, or all the the 

288
00:14:06,320 --> 00:14:08,400
live calls are recorded. 
So anybody can watch them 

289
00:14:08,400 --> 00:14:09,600
whenever it's convenient for 
them. 

290
00:14:10,160 --> 00:14:12,200
But I think having that's going 
to be awesome. 

291
00:14:13,200 --> 00:14:15,640
Nothing that I'm super excited 
about as it pertains to the 

292
00:14:15,640 --> 00:14:18,800
tribe, the community. 
So we got the live calls, I 

293
00:14:18,800 --> 00:14:20,280
mentioned the challenges. 
So we're going to make these 

294
00:14:20,280 --> 00:14:22,240
challenges, we're going to make 
them legit. 

295
00:14:22,240 --> 00:14:25,920
So there's so many freaking, you
know, transformation challenges 

296
00:14:25,920 --> 00:14:27,600
out there. 
Like they're really condensed 

297
00:14:27,600 --> 00:14:30,920
like 8 weeks or 30 days. 
And you and I are both 

298
00:14:30,920 --> 00:14:33,720
bodybuilders. 
Like, you know, I know we all 

299
00:14:33,720 --> 00:14:37,520
should know that 
transformational change, like 

300
00:14:37,520 --> 00:14:39,680
you can't really condense it 
into a 30 day window, not for it

301
00:14:39,680 --> 00:14:42,080
to be like healthy, sustainable 
and effective long term. 

302
00:14:42,760 --> 00:14:47,000
So we're going to be launching 
like smaller challenges that are

303
00:14:47,000 --> 00:14:49,680
not so much transformational 
based on probably a monthly 

304
00:14:49,680 --> 00:14:51,960
basis. 
And that'll be stuff like a 

305
00:14:51,960 --> 00:14:54,080
month with tracking everything 
super detailed, a month without 

306
00:14:54,080 --> 00:14:57,000
tracking anything and focusing 
on eating intuitionally, eating 

307
00:14:57,000 --> 00:14:59,320
intuitively, things like that. 
But then we're going to have 

308
00:14:59,320 --> 00:15:03,120
like these bigger underlying 6 
month challenges or something 

309
00:15:03,120 --> 00:15:05,400
like that, that is sustainable, 
it is healthy. 

310
00:15:05,400 --> 00:15:09,040
So we're going to be kicking off
with our first six month 

311
00:15:09,040 --> 00:15:11,360
challenge. 
Probably we got to work the 

312
00:15:11,360 --> 00:15:14,480
details on that later today, but
I'm planning on it being 

313
00:15:15,120 --> 00:15:17,240
deadline to register the end of 
this month. 

314
00:15:17,240 --> 00:15:20,960
So end of June. 
It's starting officially in July

315
00:15:21,000 --> 00:15:23,240
and running through the end of 
the year. 

316
00:15:23,520 --> 00:15:25,880
It will be a legitimate 
transformation challenge, but 

317
00:15:25,880 --> 00:15:31,240
over a six month span. 
And I want to make it like super

318
00:15:31,240 --> 00:15:34,240
solid, like they're going to be 
obviously the, the support of 

319
00:15:34,240 --> 00:15:38,840
the community itself, support 
the tribe, but then we're going 

320
00:15:38,840 --> 00:15:42,440
to have like challenges and 
prizes in there. 

321
00:15:42,440 --> 00:15:44,880
So like we're going to have a, a
male and female winner. 

322
00:15:44,920 --> 00:15:46,760
And I'm kind of working through 
this on the fly here, but we've 

323
00:15:46,760 --> 00:15:49,200
got male and female winner for 
the transformation challenge. 

324
00:15:49,440 --> 00:15:53,160
The winner will be voted on by 
the, the community as a whole. 

325
00:15:53,160 --> 00:15:54,480
It's not going to be me picking 
the winner. 

326
00:15:54,480 --> 00:15:56,320
It's going to be like a 
community voted winner. 

327
00:15:57,480 --> 00:15:59,840
And then we'll probably have 
like monthly check insurance, 

328
00:15:59,840 --> 00:16:01,840
like submitting progress 
pictures or something like that 

329
00:16:01,840 --> 00:16:04,880
just to make sure people are on 
on point stand accountable and 

330
00:16:04,880 --> 00:16:08,240
then like help if they need it. 
But I'm probably going to do 

331
00:16:08,240 --> 00:16:12,720
like $10,000 in prizes, 5000 for
the female, 5000 for the male. 

332
00:16:12,720 --> 00:16:15,680
And then obviously a bunch of 
other prizes like, you know, 

333
00:16:15,760 --> 00:16:17,400
hooking them up with bricks, 
things like that. 

334
00:16:17,400 --> 00:16:20,160
Other, you know, things like 
things of that nature, things 

335
00:16:20,160 --> 00:16:23,680
that are value added. 
But then it'd be like a legit 

336
00:16:24,280 --> 00:16:27,880
transformational experience that
lasts 6 months instead of 30 

337
00:16:27,880 --> 00:16:31,720
days with all of the support 
from the tribe. 

338
00:16:31,720 --> 00:16:35,560
So that will probably kick off 
submission or application will 

339
00:16:35,560 --> 00:16:39,000
be at the end of this month, end
of June, officially starting in 

340
00:16:39,000 --> 00:16:42,800
July and the conclusion at the 
end of the year December 31st. 

341
00:16:43,120 --> 00:16:46,840
That way instead of everybody 
like starting January 1st, it's 

342
00:16:47,080 --> 00:16:48,720
trying to lean out. 
It's like, look, if you want 

343
00:16:48,720 --> 00:16:52,680
this bad enough, you're on point
throughout the holidays. 

344
00:16:52,680 --> 00:16:56,040
Yes, I was just going to say, 
yeah, routing it through the 

345
00:16:56,040 --> 00:17:00,400
holiday season is key because 
that'll make or break with some 

346
00:17:00,400 --> 00:17:02,080
people. 
I mean, most of the preps I've 

347
00:17:02,080 --> 00:17:04,560
done have been during like 
throughout Thanksgiving to 

348
00:17:04,560 --> 00:17:05,960
Christmas. 
Like I'm bringing Tupperware to 

349
00:17:05,960 --> 00:17:08,200
Thanksgiving, Christmas and 
rocking that, you know? 

350
00:17:08,200 --> 00:17:09,800
So I think that's good. 
I think that's healthy. 

351
00:17:09,800 --> 00:17:12,599
I think it improves people's 
relationship with food as 

352
00:17:12,599 --> 00:17:16,359
opposed to just being a slave to
these, you know, familial 

353
00:17:16,359 --> 00:17:19,200
settings where it's like all 
around privatizing food. 

354
00:17:19,520 --> 00:17:22,640
So that will be good. 
But yeah, I think transformation

355
00:17:22,640 --> 00:17:25,240
challenges like that is 
something I'm excited to roll 

356
00:17:25,240 --> 00:17:29,480
out with this, with this tribe 
and, you know, having the prize,

357
00:17:29,480 --> 00:17:31,440
the cash prize on there. 
But then just like the 

358
00:17:31,440 --> 00:17:33,840
accountability and the help from
the tribe and the weekly live 

359
00:17:33,840 --> 00:17:35,120
calls, like I think that's going
to be good. 

360
00:17:35,640 --> 00:17:39,520
Yeah, and making it six months 
versus like these four weeks to 

361
00:17:39,520 --> 00:17:43,320
summer shred programs and get 
ripped quick and all that kind 

362
00:17:43,320 --> 00:17:46,560
of garbage, I think making it 
six months is going to make it 

363
00:17:46,560 --> 00:17:49,160
much more sustainable, much more
healthy, much more doable for a 

364
00:17:49,160 --> 00:17:51,120
lot of people. 
And hopefully they'll pick up 

365
00:17:51,120 --> 00:17:54,800
some habits along the way 
that'll carry them many years 

366
00:17:54,800 --> 00:17:57,280
down the road. 
So when you say transformation 

367
00:17:57,280 --> 00:18:00,360
challenge, are you talking 
recomposition? 

368
00:18:00,800 --> 00:18:04,080
So maybe someone has £100 to 
lose or are you going to 

369
00:18:04,080 --> 00:18:07,680
consider transformation of 
somebody who would like to gain 

370
00:18:07,680 --> 00:18:09,920
weight? 
With the first one, that's a 

371
00:18:09,920 --> 00:18:11,760
good question. 
With the first one, it'll 

372
00:18:11,760 --> 00:18:15,560
probably be more so a fat loss 
transformation, but then I think

373
00:18:15,560 --> 00:18:18,560
it would make sense to follow it
up with a legitimate reverse 

374
00:18:18,560 --> 00:18:21,760
diet transformation. 
So like, you know, we, we may 

375
00:18:21,760 --> 00:18:25,080
have like ongoing 6 month 
rotational challenges. 

376
00:18:25,080 --> 00:18:28,560
So like this first six months 
from July to in December might 

377
00:18:28,560 --> 00:18:30,760
be a fat loss phase, but in the 
next six months might be a 

378
00:18:30,760 --> 00:18:33,520
legitimate, you know, reverse 
diet phase and how to do so with

379
00:18:33,520 --> 00:18:35,400
the health relationship with 
food and make sure that you're, 

380
00:18:35,760 --> 00:18:38,960
you know, doing it properly. 
I think that would be totally 

381
00:18:38,960 --> 00:18:41,000
relevant. 
Or maybe like a strength gaining

382
00:18:41,120 --> 00:18:45,920
phase or something like that. 
But make it like legit, make it 

383
00:18:45,920 --> 00:18:47,560
real. 
Make it something that you and I

384
00:18:47,560 --> 00:18:50,320
do on a regular basis anyways, 
with bodybuilding being the 

385
00:18:50,320 --> 00:18:52,200
underlying root motivation for 
it all. 

386
00:18:52,200 --> 00:18:54,600
Like these are the same 
principle whether you're a 

387
00:18:54,600 --> 00:18:56,280
bodybuilder or not. 
These are the same concepts that

388
00:18:56,280 --> 00:18:58,520
anybody would benefit from 
having legitimate building 

389
00:18:58,520 --> 00:19:01,040
phase, having legitimate cutting
phase, focusing on building more

390
00:19:01,040 --> 00:19:03,440
lean tissue, having a healthy 
relationship with food, 

391
00:19:03,440 --> 00:19:05,080
improving hormonal and metabolic
functional. 

392
00:19:05,080 --> 00:19:06,880
These are all things that people
need to do whether they ever 

393
00:19:06,880 --> 00:19:08,080
plan on stepping on stage or 
not. 

394
00:19:08,560 --> 00:19:11,400
So making this accessible to 
them and giving them the road 

395
00:19:11,400 --> 00:19:15,000
map and the framework to do it 
correctly is key. 

396
00:19:15,080 --> 00:19:16,040
Yeah, it's huge. 
Yep. 

397
00:19:16,640 --> 00:19:19,200
So super excited about them. 
And then we're also going to be 

398
00:19:19,200 --> 00:19:23,000
hosting a bunch of like private 
VIP meetups. 

399
00:19:23,880 --> 00:19:26,800
So you and I have kind of talked
about this vaguely. 

400
00:19:26,920 --> 00:19:30,320
I like this but this is going to
be super cool so I'm just 

401
00:19:30,320 --> 00:19:31,800
spitting all the beans right now
but I didn't. 

402
00:19:31,800 --> 00:19:33,000
Realize we were going to talk 
about. 

403
00:19:33,200 --> 00:19:34,600
This one, we're talking about 
all of it, man. 

404
00:19:35,280 --> 00:19:37,840
So there's a lot of conferences 
out there, right? 

405
00:19:37,840 --> 00:19:39,560
Which I'm a big fan of. 
I love the conferences. 

406
00:19:39,560 --> 00:19:40,760
We just got back from Hack Your 
Health. 

407
00:19:40,960 --> 00:19:43,840
Freaking love the conferences. 
I love interacting face to face.

408
00:19:44,400 --> 00:19:48,760
The only thing is when there's 
like 3000 people there, it's 

409
00:19:48,760 --> 00:19:51,800
hard to really maintain an 
intimate setting. 

410
00:19:52,280 --> 00:19:58,200
And what I want to do is have 
these, you know, one off Savage 

411
00:19:58,200 --> 00:20:00,720
summits or Savage seminars, 
whatever you want to call them, 

412
00:20:00,920 --> 00:20:02,680
whatever you wind up calling 
them. 

413
00:20:02,680 --> 00:20:06,960
But I'll bring in like one or 
two expert speakers and then 

414
00:20:06,960 --> 00:20:09,880
we'll have these in like pop up 
locations like all over the US. 

415
00:20:09,880 --> 00:20:13,120
So like if you're in, you know, 
Colorado, maybe it's not 

416
00:20:13,120 --> 00:20:15,120
conducive for you to come to 
Northwest Arkansas, but maybe we

417
00:20:15,120 --> 00:20:17,400
host one in Colorado for the 
people that are in that region. 

418
00:20:18,160 --> 00:20:21,400
But we do like one of these on a
quarterly basis or something 

419
00:20:21,400 --> 00:20:23,000
like that. 
And we pick different locations 

420
00:20:23,000 --> 00:20:25,680
each time. 
And I'll have like one or two 

421
00:20:25,680 --> 00:20:28,560
expert speakers that go there. 
And I just booked out a Taj 

422
00:20:28,560 --> 00:20:33,040
Mahal Airbnb and it'd just be 
like capped at 20 people or so, 

423
00:20:33,200 --> 00:20:35,400
20-30 people. 
We have like a whole bunch of 

424
00:20:35,400 --> 00:20:37,360
BBQ or like legit really good 
food. 

425
00:20:37,360 --> 00:20:39,480
And we have one or two expert 
speakers. 

426
00:20:39,720 --> 00:20:42,920
It'd be like 20-30 people tops. 
We're all cooking together, 

427
00:20:42,920 --> 00:20:44,600
we're all training together, 
we're all sitting around a 

428
00:20:44,600 --> 00:20:47,920
bonfire chit chatting together. 
But it'd be like a more intimate

429
00:20:47,920 --> 00:20:50,920
setting that, you know, we all 
have access to. 

430
00:20:50,920 --> 00:20:53,760
And I'll probably make, you know
that available to anybody that 

431
00:20:53,760 --> 00:20:55,840
wants it because it will be a 
higher price point for sure. 

432
00:20:55,840 --> 00:20:58,120
Because I mean, I'm going to 
have to pay for the Airbnb, have

433
00:20:58,120 --> 00:21:00,280
to pay for the speakers airfare.
Like, I mean, it's going to be 

434
00:21:00,280 --> 00:21:03,800
expensive for me to make it 
happen, but I'm excited about 

435
00:21:03,800 --> 00:21:05,160
it. 
And everybody that's in the 

436
00:21:05,160 --> 00:21:08,200
tribe, in the community, like 
they're going to get first dibs 

437
00:21:08,200 --> 00:21:10,720
on that and they're going to get
a significantly discounted 

438
00:21:10,720 --> 00:21:14,040
ticket price for that. 
But I think being able to offer 

439
00:21:14,040 --> 00:21:17,080
that rather than like these 
massive conferences, I think is 

440
00:21:17,080 --> 00:21:18,440
kind of more in line with my 
style. 

441
00:21:19,200 --> 00:21:22,080
Totally agree. 
Like a mini private retreat, you

442
00:21:22,120 --> 00:21:24,960
know, and if like if it's 
something where you can spend 

443
00:21:24,960 --> 00:21:28,160
the weekend kind of intimately 
in a close knit setting with 

444
00:21:28,600 --> 00:21:31,040
some awesome people, you get to 
know them, you get to chit chat,

445
00:21:31,040 --> 00:21:32,920
you get to sit around a fire 
together, whatever you guys are 

446
00:21:32,920 --> 00:21:34,480
doing, that's going to be 
awesome. 

447
00:21:34,800 --> 00:21:36,960
Yeah, so that will be good. 
I'm super excited about that. 

448
00:21:38,080 --> 00:21:41,880
What are some other exciting 
things with with regards to the 

449
00:21:41,880 --> 00:21:44,000
tribe, the community itself? 
I'm just excited to have a 

450
00:21:44,000 --> 00:21:45,480
community. 
I think having that in and of 

451
00:21:45,480 --> 00:21:47,520
itself is going to be awesome 
because like, you know, we're 

452
00:21:47,520 --> 00:21:49,600
getting, I mean, you're a coach,
I'm a coach, we're getting all 

453
00:21:49,600 --> 00:21:52,480
kinds of constant questions. 
So we're going to be doing a 

454
00:21:52,480 --> 00:21:53,880
private podcast. 
We can talk about them. 

455
00:21:53,880 --> 00:21:58,440
So I've got the Keto Savage 
podcast and this is technically 

456
00:21:58,440 --> 00:22:01,360
going to be a Keto Savage 
podcast episode introducing the 

457
00:22:01,360 --> 00:22:02,720
course, the Savage system, all 
that. 

458
00:22:03,200 --> 00:22:06,160
But then you and I are going to 
be doing these private podcasts 

459
00:22:06,240 --> 00:22:09,400
probably on a weekly basis or 
something like that cadence and 

460
00:22:09,400 --> 00:22:13,440
that content is going to be just
for the members of the course as

461
00:22:13,440 --> 00:22:15,480
well. 
So we're going to have a private

462
00:22:15,480 --> 00:22:19,320
podcast with very, you know, 
specific type episodes related 

463
00:22:19,320 --> 00:22:21,360
to questions that we're 
receiving as coaches on a 

464
00:22:21,360 --> 00:22:23,640
regular basis. 
So I'm excited about that, hence

465
00:22:23,640 --> 00:22:26,000
the reason for this kind of new 
studio set up, playing around 

466
00:22:26,000 --> 00:22:28,040
with it. 
So let us know what y'all think 

467
00:22:28,040 --> 00:22:30,280
of the studio set up, if it 
sounds good, if it looks good. 

468
00:22:31,040 --> 00:22:32,840
But yeah, super excited about 
that as well because I love the 

469
00:22:32,840 --> 00:22:35,560
podcast game and I think if 
we're doing like, very deep 

470
00:22:35,560 --> 00:22:40,040
dive, you know, topics on 
specific topics, yeah. 

471
00:22:40,400 --> 00:22:43,360
For sure, like I like popping 
into the tribe because that's 

472
00:22:43,360 --> 00:22:45,920
where everybody hangs out and 
they're rattling off questions 

473
00:22:45,920 --> 00:22:50,400
with each other and they're kind
of they're they've got nice 

474
00:22:50,400 --> 00:22:52,080
threads going in there, you 
know, back and forth. 

475
00:22:52,080 --> 00:22:54,120
Somebody will have a question, 
somebody else will chime in with

476
00:22:54,120 --> 00:22:56,160
their solution, what they've 
found works for them or what 

477
00:22:56,160 --> 00:22:58,240
doesn't work. 
Somebody will think of a new 

478
00:22:58,240 --> 00:23:00,760
idea, somebody will add new 
thoughts. 

479
00:23:01,160 --> 00:23:04,520
And those are the exact kind of 
things that we can sit down here

480
00:23:04,800 --> 00:23:08,000
and chat about. 
So if somebody pops into one of 

481
00:23:08,000 --> 00:23:10,040
the circles on the tribe and 
they say, hey, I'm having a hard

482
00:23:10,040 --> 00:23:14,080
time doing whatever AB or C, we 
can take that. 

483
00:23:14,080 --> 00:23:18,040
If it's a topic of valuable 
discussion, we could sit down 

484
00:23:18,040 --> 00:23:22,120
here and talk about it for 
twenty, 30-40 minutes and put it

485
00:23:22,120 --> 00:23:24,160
out as an episode. 
The cool thing about this is 

486
00:23:24,160 --> 00:23:26,200
like, this is the stuff I love 
talking about. 

487
00:23:26,200 --> 00:23:28,720
This is the stuff I love doing. 
I'm super passionate about the 

488
00:23:28,720 --> 00:23:31,240
ketogenic diet, about 
bodybuilding, about nutrition, 

489
00:23:31,240 --> 00:23:33,640
fitness training, the mindset 
component, all that. 

490
00:23:34,280 --> 00:23:36,120
So like, this is something that 
I'm just going to continue to 

491
00:23:36,120 --> 00:23:38,440
add content to for the rest of 
my life. 

492
00:23:38,840 --> 00:23:42,120
So we'll be able to generate 
podcasts and just unique content

493
00:23:42,120 --> 00:23:46,320
specific to this indefinitely. 
Like my whole goal with this is,

494
00:23:46,320 --> 00:23:51,160
is just to make it like so much 
value that people would 

495
00:23:51,160 --> 00:23:54,000
literally feel stupid saying no 
to it. 

496
00:23:54,120 --> 00:23:57,120
Like, I want it to be so 
blatantly clear that this is the

497
00:23:57,120 --> 00:24:00,360
most value they've ever gotten 
anywhere that they can't, they 

498
00:24:00,360 --> 00:24:02,480
can't say no to it. 
Like, like, it's just gonna be 

499
00:24:02,480 --> 00:24:04,040
so much better than everything 
else out there. 

500
00:24:04,040 --> 00:24:05,320
That's my goal with it. 
Sure. 

501
00:24:05,800 --> 00:24:07,800
And there's so much conflicting 
information out there 

502
00:24:08,040 --> 00:24:13,320
surrounding ketogenic, 
bodybuilding, nutrition, I mean 

503
00:24:13,320 --> 00:24:15,880
just all of it. 
So if we can shed a little bit 

504
00:24:15,880 --> 00:24:19,720
of light on some of those things
and maybe help some people out. 

505
00:24:20,880 --> 00:24:23,680
Yeah, and I think, you know, I 
mean, I'd be curious to get your

506
00:24:23,680 --> 00:24:26,240
thoughts on this, but like, you 
know, I'm a bodybuilder. 

507
00:24:26,240 --> 00:24:29,160
You're a bodybuilder and I've 
generated a lot of this coarse 

508
00:24:29,160 --> 00:24:33,040
content for bodybuilders, like 
obviously the hair, makeup, 

509
00:24:33,040 --> 00:24:35,320
tanning, posing, that's very 
good bodybuilding specific. 

510
00:24:35,720 --> 00:24:39,160
But I would say there's probably
2 primary demographics that 

511
00:24:39,160 --> 00:24:40,880
would benefit from this type of 
content. 

512
00:24:41,160 --> 00:24:45,520
One being people that are 
currently bodybuilders that are 

513
00:24:45,520 --> 00:24:49,600
following traditional base 
dietary protocols, high carb, 

514
00:24:49,600 --> 00:24:53,200
low fat, and all the negatives 
that come along with that carb 

515
00:24:53,200 --> 00:24:56,000
cycling, which is what you and I
both used to do. 

516
00:24:56,880 --> 00:24:59,920
And as you and I both can 
describe, you know, like the 

517
00:25:00,480 --> 00:25:04,400
negative relationship with food,
you know, all the GI distress, 

518
00:25:04,400 --> 00:25:08,640
the dehydration prior to 
stepping on stage, like just the

519
00:25:08,640 --> 00:25:10,880
stupid stuff we did with like, 
like I don't know about you, but

520
00:25:10,880 --> 00:25:15,520
I would slam, you know, sour 
patch kid candy after a workout 

521
00:25:15,520 --> 00:25:20,280
in attempts to increase insulin 
and blood sugar levels to gain 

522
00:25:20,280 --> 00:25:24,520
more size and and build muscle. 
I stand a protein shake 20 

523
00:25:24,520 --> 00:25:26,640
minutes after I worked out, just
like all this stupid stuff you 

524
00:25:26,640 --> 00:25:27,800
hear in bro science. 
Chicken. 

525
00:25:27,840 --> 00:25:29,240
Broccoli rice? 
Yeah. 

526
00:25:29,520 --> 00:25:34,080
Unseasoned tilapia. 
Asparagus Spears. 30 grams of 

527
00:25:34,080 --> 00:25:36,320
dietary fat a day, wrecking 
hormonal habit 7. 

528
00:25:36,320 --> 00:25:38,280
Meals a day. 
Yeah, I yeah, I remember all. 

529
00:25:38,400 --> 00:25:40,880
That, yeah, all that nonsense. 
So like the people that are 

530
00:25:40,880 --> 00:25:45,160
doing that currently well. 
Totally. 

531
00:25:45,800 --> 00:25:47,920
And not to interrupt you, but 
I've had a couple of coaching 

532
00:25:47,920 --> 00:25:51,720
clients who have done several 
traditional conventional preps 

533
00:25:51,720 --> 00:25:54,800
in their past and they worked 
with me just to see kind of what

534
00:25:54,800 --> 00:25:57,440
the other side of the scale was.
And they did a ketogenic prep 

535
00:25:57,440 --> 00:26:01,560
and they're like holy, totally 
different, 100% more 

536
00:26:01,560 --> 00:26:03,880
sustainable. 
You don't get hangry. 

537
00:26:03,880 --> 00:26:06,000
There's just so many different 
aspects to it. 

538
00:26:06,000 --> 00:26:08,320
They can eat one meal a day and 
be totally content for the rest 

539
00:26:08,320 --> 00:26:10,520
of the 23 hours a day. 
It's wild like. 

540
00:26:11,000 --> 00:26:14,760
And not to, not to toot my own 
horn, but like there's so much 

541
00:26:14,760 --> 00:26:17,760
ignorance around what ketogenic 
bodybuilding actually is. 

542
00:26:17,760 --> 00:26:19,920
Like people that are in the 
traditional bodybuilding sense, 

543
00:26:20,600 --> 00:26:22,760
they assume keto is simply 
removing the carbs. 

544
00:26:22,760 --> 00:26:25,800
So they'll have super high 
protein, super low fat still and

545
00:26:25,800 --> 00:26:27,880
just cut out the carbs. 
And like, Oh yeah, I'm doing a 

546
00:26:27,880 --> 00:26:29,920
keto prep, but they're not doing
a keto prep at all. 

547
00:26:29,920 --> 00:26:31,960
Like they're not fat adapted. 
Their metabolism is not 

548
00:26:31,960 --> 00:26:35,480
upregulated to metabolize ketone
bodies for fuel. 

549
00:26:35,760 --> 00:26:36,880
Like they're doing that all 
wrong. 

550
00:26:36,880 --> 00:26:38,480
They're going to feel miserable 
doing that. 

551
00:26:38,760 --> 00:26:41,720
It's just not good. 
So that demographic, people that

552
00:26:41,720 --> 00:26:44,680
are currently bodybuilders that 
want to adopt A ketogenic 

553
00:26:44,680 --> 00:26:47,360
approach because it's honestly 
healthier and better in my 

554
00:26:47,360 --> 00:26:49,440
opinion. 
But then the other demographic I

555
00:26:49,440 --> 00:26:51,280
think that would benefit is 
people that are doing a 

556
00:26:51,280 --> 00:26:54,360
ketogenic diet, that are well 
versed in keto, well versed in 

557
00:26:54,360 --> 00:26:58,680
low carb carnivore to some 
extent, but they've like 

558
00:26:59,160 --> 00:27:02,640
plateaued or they've, they've 
been fun, more of an intuitive 

559
00:27:02,640 --> 00:27:05,720
approach and they want to take 
it to the next level. 

560
00:27:05,720 --> 00:27:06,960
They want to start tracking 
their macros. 

561
00:27:06,960 --> 00:27:08,200
They want to start getting 
things dialed in. 

562
00:27:08,200 --> 00:27:10,400
They want to do the proper 
macronutrient manipulation. 

563
00:27:11,080 --> 00:27:13,160
They want to like actually know 
what their body composition's 

564
00:27:13,160 --> 00:27:14,400
doing as opposed to just their 
weight. 

565
00:27:15,080 --> 00:27:17,760
I think that demographic would 
be a perfect candidate as well. 

566
00:27:17,800 --> 00:27:19,160
Yeah, for sure. 
Because there's a lot of people 

567
00:27:19,160 --> 00:27:25,840
out there that that really go 
towards keto or carnivore or 

568
00:27:25,840 --> 00:27:27,560
where they overlap and call it 
ketovore. 

569
00:27:27,840 --> 00:27:29,680
And they really don't know how 
much protein they should be 

570
00:27:29,680 --> 00:27:30,680
getting. 
They don't know how much fat 

571
00:27:30,680 --> 00:27:32,920
they should be getting. 
They're not quite sure how to 

572
00:27:32,920 --> 00:27:34,440
manipulate things. 
They don't know how to lose 

573
00:27:34,440 --> 00:27:37,200
weight or gain weight or go the 
direction they want to go. 

574
00:27:37,200 --> 00:27:39,720
They only really know the basic 
overview. 

575
00:27:39,720 --> 00:27:43,400
So that'd be huge. 
Yeah, and, and to be fair, I 

576
00:27:43,400 --> 00:27:47,120
know carnivore's super popular 
right now, but like the, I mean,

577
00:27:47,120 --> 00:27:49,480
this course could just as easily
be called carnivore 

578
00:27:49,680 --> 00:27:51,920
bodybuilding. 
Like it's it's literally the 

579
00:27:51,920 --> 00:27:54,400
same principles because 
carnivore, the end of the day is

580
00:27:54,400 --> 00:27:56,080
another subset of the ketogenic 
diet. 

581
00:27:56,080 --> 00:27:57,800
It's just. 
A little honed in keto. 

582
00:27:57,960 --> 00:27:59,120
Yeah. 
Like if you're following a 

583
00:27:59,120 --> 00:28:02,360
carnivore diet, your body's 
metabolizing fat for the primary

584
00:28:02,360 --> 00:28:05,120
fuel substrate. 
So you could easily do this with

585
00:28:05,120 --> 00:28:06,920
the carnivore approach for 
people that want to go that 

586
00:28:06,920 --> 00:28:07,760
route. 
No problem. 

587
00:28:08,680 --> 00:28:11,520
So that's super exciting. 
I'm excited about all of that. 

588
00:28:11,520 --> 00:28:14,760
And just where I can hopefully 
answer and add value for people 

589
00:28:15,120 --> 00:28:20,000
from those two demographics who 
would this course not be for in 

590
00:28:20,000 --> 00:28:23,000
your opinion? 
Who'd not be for somebody who 

591
00:28:23,000 --> 00:28:26,520
isn't coachable? 
Like every now and then you, you

592
00:28:26,520 --> 00:28:28,960
come across somebody who wants 
to make a change, but they don't

593
00:28:28,960 --> 00:28:32,840
want to change. 
So that'd be somebody maybe, you

594
00:28:32,840 --> 00:28:34,840
know, you have to be ready to, 
to try something new. 

595
00:28:34,840 --> 00:28:39,000
You have to be ready to, even if
it goes against what you're used

596
00:28:39,000 --> 00:28:43,000
to or what you understand. 
That'd be somebody that I could 

597
00:28:43,000 --> 00:28:46,280
think of. 
I would also add anybody that 

598
00:28:46,280 --> 00:28:47,960
wants quick fixes. 
Quick fix, yeah. 

599
00:28:48,280 --> 00:28:51,440
Yeah, like I'm like, I'm 
intentionally like most of the 

600
00:28:51,880 --> 00:28:54,440
weight loss courses out there 
and most of the fat loss courses

601
00:28:54,440 --> 00:28:56,640
out there and most of the get 
shredded quick courses out there

602
00:28:56,640 --> 00:28:59,280
are like promising all these 
quick results and like 

603
00:28:59,680 --> 00:29:02,760
effortless activities. 
Like I'm, I'm telling y'all 

604
00:29:02,760 --> 00:29:05,640
straight up right now, if you 
are lazy, I don't want your 

605
00:29:05,640 --> 00:29:06,680
money. 
Keep it. 

606
00:29:06,760 --> 00:29:09,840
Don't subscribe to this course. 
Don't be part of this tribe. 

607
00:29:09,840 --> 00:29:13,600
I don't want that to, you know, 
negatively impact the ethos that

608
00:29:13,600 --> 00:29:16,160
I'm trying to build amongst the 
members of this community. 

609
00:29:16,880 --> 00:29:21,600
And like, I just like so much of
my success is mindset related, 

610
00:29:21,840 --> 00:29:24,040
like bodybuilding is a vehicle 
for improving mindset. 

611
00:29:24,120 --> 00:29:27,440
I've always said that. 
And I feel like any benefit that

612
00:29:27,440 --> 00:29:30,960
I've ever gleaned in life has 
come from periods of incredible 

613
00:29:31,320 --> 00:29:34,320
disciplined work ethic and 
effort. 

614
00:29:34,640 --> 00:29:37,960
If someone is not willing to put
forth effort and truly pull out 

615
00:29:37,960 --> 00:29:40,640
the stops, they would not be a 
good candidate for. 

616
00:29:40,640 --> 00:29:42,280
This course true? 
Yep, totally understood. 

617
00:29:42,520 --> 00:29:44,240
So that's something there. 
What else? 

618
00:29:45,080 --> 00:29:46,560
What else? 
I don't want to get too deep 

619
00:29:46,560 --> 00:29:48,360
into the weeds because it's just
kind of like a high level 

620
00:29:48,360 --> 00:29:52,520
introductory version of it. 
But I'm super excited on all the

621
00:29:52,520 --> 00:29:54,600
fronts we got. 
And I'm redoing my coaching too.

622
00:29:55,600 --> 00:29:57,360
So I've got like my one-on-one 
coaching. 

623
00:29:57,360 --> 00:29:59,720
I've got two tiers for that. 
That's all now on 

624
00:29:59,720 --> 00:30:03,560
ketobodybuilding.com. 
But I definitely want to just 

625
00:30:04,040 --> 00:30:07,840
focus on and highlight the 
course as a stand alone, the 

626
00:30:07,840 --> 00:30:11,080
community as a stand alone, you 
know, the AI, all that stuff. 

627
00:30:11,080 --> 00:30:14,880
One other thing we could talk 
about is in an attempt to make 

628
00:30:14,880 --> 00:30:19,400
this, this the most value added 
potential I possibly can, I've 

629
00:30:19,400 --> 00:30:23,120
partnered up with a bunch of 
other companies that I use and 

630
00:30:23,120 --> 00:30:29,120
enjoy and, you know, recommend. 
So like upgraded formulas, just 

631
00:30:29,120 --> 00:30:33,840
meats for meal prep, keto 
brains, nootropic cream room, MD

632
00:30:33,840 --> 00:30:35,520
labs for blood tests. 
And like all these different 

633
00:30:35,520 --> 00:30:38,480
companies that I personally use 
and recommend, I'm the worst 

634
00:30:38,480 --> 00:30:41,120
with affiliates. 
Like I have affiliate codes. 

635
00:30:41,120 --> 00:30:42,440
I never talk about them on my 
newsletters. 

636
00:30:42,440 --> 00:30:45,280
I never promote them. 
I, I just don't ever. 

637
00:30:45,320 --> 00:30:48,280
It's not who I am. 
But what I've done with the 

638
00:30:48,280 --> 00:30:51,720
course is like, rather than me 
getting a Commission on these 

639
00:30:51,720 --> 00:30:54,400
affiliate partnership deals, I 
basically just waived my 

640
00:30:54,400 --> 00:30:59,320
Commission and applied that to a
greater discount for the people 

641
00:30:59,320 --> 00:31:01,200
that use that have access to the
course. 

642
00:31:01,560 --> 00:31:05,000
So like, for instance, what's a 
good example? 

643
00:31:05,000 --> 00:31:08,000
So like upgraded formulas, for 
instance, you know, I use their 

644
00:31:08,000 --> 00:31:10,360
electrolytes every single day 
rather than me getting a 

645
00:31:10,360 --> 00:31:13,280
Commission on any recommended, 
you know, sales that come 

646
00:31:13,280 --> 00:31:16,960
through my link, I've waived 
that added my what would be my 

647
00:31:16,960 --> 00:31:19,760
for the Commission to a greater 
discount for the customers. 

648
00:31:20,120 --> 00:31:23,720
So anybody that's in the course 
has access to all those company,

649
00:31:23,800 --> 00:31:25,720
you know, private discount codes
basically. 

650
00:31:26,160 --> 00:31:28,200
And you and I were crunching 
numbers the other day. 

651
00:31:28,200 --> 00:31:33,960
And if somebody was to use like 
a third of those companies for a

652
00:31:33,960 --> 00:31:37,680
few months, that would pay for 
the price of the course right 

653
00:31:37,680 --> 00:31:40,160
there. 
And you, you forgot the best 

654
00:31:40,160 --> 00:31:42,720
one. 
Keto brick there is there is a. 

655
00:31:43,200 --> 00:31:45,720
They get a discount code for 
keto brick and there are no 

656
00:31:45,760 --> 00:31:47,960
discounts. 
There are no discounts for keto 

657
00:31:47,960 --> 00:31:50,640
brick, but yeah, there is one 
for the course. 

658
00:31:50,640 --> 00:31:52,960
And I honestly don't know if I 
can keep that one because like 

659
00:31:53,000 --> 00:31:56,360
the margins of the bricks are 
terrible, but I do want to just 

660
00:31:56,360 --> 00:31:58,600
make this the most valuable I 
think I possibly can. 

661
00:31:59,240 --> 00:32:00,960
And what were the numbers that 
we crunched on the bricks? 

662
00:32:00,960 --> 00:32:02,120
We'll just use that as an 
example. 

663
00:32:02,120 --> 00:32:03,960
So like I. 
Think it was like 1000 wasn't 

664
00:32:03,960 --> 00:32:05,200
it? 
Like we were guesstimating 

665
00:32:05,280 --> 00:32:06,640
somebody might eat half a brick 
a day. 

666
00:32:06,960 --> 00:32:11,880
If somebody ate half a brick a 
day and use this code, yeah and 

667
00:32:11,880 --> 00:32:15,520
use this code to get those 
bricks, it would pay for the 

668
00:32:15,520 --> 00:32:19,280
course in like a few months or. 
A year? 

669
00:32:19,400 --> 00:32:21,040
Yeah, it was. 
It was like $1000 in less than a

670
00:32:21,120 --> 00:32:21,760
year. 
Yeah. 

671
00:32:22,000 --> 00:32:24,360
And like, who makes half? 
Like I eat a full brick a day. 

672
00:32:24,520 --> 00:32:27,160
So like, yeah, that's just what 
I eat sometimes. 

673
00:32:27,160 --> 00:32:28,680
Eating two or three of your 
bricks. 

674
00:32:28,960 --> 00:32:30,160
Yeah, I've been guilty of that 
as well. 

675
00:32:31,000 --> 00:32:33,360
And I don't want to ever be 
sales or anything, but like my 

676
00:32:33,360 --> 00:32:37,120
whole goal with this is just to 
make it unmistakably the most 

677
00:32:37,400 --> 00:32:40,400
value added thing on the 
Internet. 

678
00:32:40,400 --> 00:32:42,600
Anybody that's interested in 
optimizing performance with a 

679
00:32:42,600 --> 00:32:46,200
ketogenic approach, optimizing 
fat loss, building muscle, 

680
00:32:46,360 --> 00:32:51,520
preserving link tissue, getting 
insanely shredded can do so with

681
00:32:51,520 --> 00:32:53,440
this system 100% no questions 
asked. 

682
00:32:53,440 --> 00:32:58,000
Like I feel 100% confident then 
I want this to be people's 

683
00:32:58,000 --> 00:33:01,640
solution that have been met with
frustration and frustration 

684
00:33:01,640 --> 00:33:05,160
working with other coaches. 
I mean they just simply follow 

685
00:33:05,160 --> 00:33:08,480
what I've laid out here and they
will see the success period. 

686
00:33:08,480 --> 00:33:11,320
This is exactly what I did when 
I was going through my prep. 

687
00:33:11,440 --> 00:33:14,120
Won my pro card, got down to 
3.9% body fat. 

688
00:33:14,120 --> 00:33:16,520
This is the exact protocol I've 
used with you when you got your 

689
00:33:16,520 --> 00:33:18,360
pro card. 
This is the exact protocol I 

690
00:33:18,360 --> 00:33:20,640
used with my client that just 
competed the other day that's 61

691
00:33:20,640 --> 00:33:22,960
years old and got the leanest 
he's ever been before. 

692
00:33:23,280 --> 00:33:27,680
This is literally everything 
anyone ever needed to know to 

693
00:33:27,800 --> 00:33:30,080
get in the best shape of their 
life in the most healthy, 

694
00:33:30,080 --> 00:33:33,640
sustainable fashion possible, 
and it's right there for 

695
00:33:33,640 --> 00:33:36,280
grabsketobodybuilding.com. 
You got it. 

696
00:33:36,280 --> 00:33:38,520
I don't. 
Know what else to say, man? 

697
00:33:38,520 --> 00:33:39,840
That's pretty much it. 
I want to be, like I said, I 

698
00:33:39,840 --> 00:33:42,200
don't want to be too over the 
top with it, but I mean, I'm 

699
00:33:42,200 --> 00:33:44,760
excited. 
I'm super excited like this is 

700
00:33:44,760 --> 00:33:50,840
this is the most intricate, 
thorough, self-guided body 

701
00:33:50,840 --> 00:33:55,720
transformation lifestyle. 
I mean, it's just all in one, 

702
00:33:55,720 --> 00:33:58,080
all-encompassing everything you 
need. 

703
00:33:58,600 --> 00:34:00,920
That's the goal, man. 
And it's just going to keep 

704
00:34:00,920 --> 00:34:02,800
getting better. 
Like there's going to be bugs. 

705
00:34:02,800 --> 00:34:04,640
I'm not even going to like, say 
there's not going to be bugs. 

706
00:34:04,640 --> 00:34:05,960
There's going to be bugs. 
There's going to be little 

707
00:34:06,200 --> 00:34:07,880
things that we learn. 
You know, the AI is all new, so 

708
00:34:07,880 --> 00:34:09,520
there's going to be little 
things that we got to tweak with

709
00:34:09,520 --> 00:34:13,440
that. 
But I'm excited to keep adding 

710
00:34:13,440 --> 00:34:15,280
to it. 
Like this is literally my life's

711
00:34:15,280 --> 00:34:17,400
work. 
So there's no reason why I 

712
00:34:17,400 --> 00:34:20,600
wouldn't keep adding to this. 
There's no reason why you 

713
00:34:20,600 --> 00:34:22,199
wouldn't keep adding to this. 
Like this is just going to 

714
00:34:22,199 --> 00:34:25,159
become a bigger behemoth than it
already is. 

715
00:34:26,320 --> 00:34:28,080
So yeah, I'm stoked. 
Yeah, that's actually one of the

716
00:34:28,080 --> 00:34:30,560
best things about it because 
people will chime in like in the

717
00:34:30,560 --> 00:34:33,000
tribe in those little chat 
circles and they'll say, hey, 

718
00:34:33,000 --> 00:34:36,080
how about we add such and such 
an option to the AI? 

719
00:34:36,080 --> 00:34:39,080
Or how about we consider doing 
this to your bodybuilding app? 

720
00:34:39,080 --> 00:34:43,520
Or maybe you, you might want to 
add this as a extra little spin 

721
00:34:43,520 --> 00:34:46,880
off video and you're listening 
to that like you're taking their

722
00:34:46,880 --> 00:34:50,719
feedback and actually turning it
into something they can use and 

723
00:34:50,719 --> 00:34:53,480
other people will be able to use
from that point forward. 

724
00:34:53,920 --> 00:34:58,760
So like the AI has evolved a 
ton, the tribe has evolved a 

725
00:34:58,760 --> 00:35:00,560
ton, your course has evolved a 
ton. 

726
00:35:00,560 --> 00:35:02,760
And people are saying what kind 
of videos they might want to see

727
00:35:02,760 --> 00:35:06,480
you doing exercise movements of 
so that they can better 

728
00:35:06,480 --> 00:35:08,320
understand the form and how to 
do things. 

729
00:35:08,640 --> 00:35:13,800
So kudos you, because a lot of 
other people who develop things 

730
00:35:13,800 --> 00:35:17,080
like this, they put it out there
and then it just sits stagnant. 

731
00:35:17,320 --> 00:35:19,720
You know, it's not dynamic. 
This is totally dynamic. 

732
00:35:19,720 --> 00:35:21,600
And to be fair, that's exactly 
what I did with Deeper State 

733
00:35:21,600 --> 00:35:23,000
Keto. 
You know, like when I partnered 

734
00:35:23,000 --> 00:35:25,120
up with Matt and Mega from Keto 
Connect to put them through a 

735
00:35:25,120 --> 00:35:27,440
prep, we built the Deeper State 
Keto course together. 

736
00:35:27,560 --> 00:35:29,520
Like it was great. 
It still is great. 

737
00:35:29,520 --> 00:35:31,320
A lot of people still use it and
benefit from it. 

738
00:35:32,160 --> 00:35:35,800
But like, I haven't had anything
new to that since 2017, you 

739
00:35:35,800 --> 00:35:37,120
know, because. 
You've been busy, obviously on 

740
00:35:37,120 --> 00:35:38,800
this, yeah. 
I've been busy on this, but like

741
00:35:38,800 --> 00:35:41,360
this is my thing. 
Like that was like a 

742
00:35:41,360 --> 00:35:43,640
partnership, you know, Co 
branded thing. 

743
00:35:43,800 --> 00:35:49,480
I still vouch for it 100%. 
But like this is that to the NTH

744
00:35:49,480 --> 00:35:53,600
degree compounded exponentially,
you know, like there's just no 

745
00:35:53,600 --> 00:35:55,840
comparison. 
But without that, there wouldn't

746
00:35:55,840 --> 00:35:56,880
have been this. 
Yeah, yeah. 

747
00:35:56,880 --> 00:35:58,720
So it's all built on stepping 
stone for sure. 

748
00:35:59,760 --> 00:36:01,920
But yeah, I'm, I'm super excited
about this. 

749
00:36:02,240 --> 00:36:04,760
And again, don't wanna be over 
salesy, but for people that want

750
00:36:04,760 --> 00:36:08,160
more information, they can go to
ketobodybuilding.com. 

751
00:36:08,280 --> 00:36:11,200
People have the option of 
getting the AI as a stand alone,

752
00:36:11,920 --> 00:36:15,520
the tribe subscription as a 
stand alone, which includes the 

753
00:36:15,680 --> 00:36:21,760
AI, or they can get the Savage 
system, which includes lifetime 

754
00:36:21,760 --> 00:36:26,320
access to all current and future
content, lifetime access to the 

755
00:36:26,320 --> 00:36:29,480
tribe, and one year free access 
to the AI. 

756
00:36:29,960 --> 00:36:33,080
So that's obviously the better 
deal and that's just kind of 

757
00:36:33,080 --> 00:36:35,880
what I want to to really build 
up the most cuz I think the more

758
00:36:35,880 --> 00:36:37,160
people we've got in there, the 
better. 

759
00:36:37,920 --> 00:36:40,560
And all the discounts, all the 
exclusive discounted stuff. 

760
00:36:40,640 --> 00:36:42,360
Yeah, they get all the discounts
there as well. 

761
00:36:42,600 --> 00:36:44,440
Cool. 
So yeah, I'm stoked about it. 

762
00:36:44,520 --> 00:36:48,800
I'm stoked to have you here on 
person Insight on site in person

763
00:36:49,600 --> 00:36:52,520
so we can just tag team this 
content creation and just keep 

764
00:36:52,520 --> 00:36:54,800
adding value. 
And I'm just excited about 

765
00:36:54,800 --> 00:36:56,560
everything in life, man. 
So this can begin. 

766
00:36:56,680 --> 00:36:59,240
This is like the beginning of a 
whole new era. 

767
00:36:59,480 --> 00:37:03,520
This is just getting started. 
This is the unveiling of a new 

768
00:37:03,520 --> 00:37:07,480
era for sure. 
So appreciate you all tuning in.

769
00:37:07,800 --> 00:37:10,520
Checking out 
ketobodybuilding.com. 

770
00:37:10,640 --> 00:37:13,200
We will see y'all on the inside.
Stay savage.

