Hello y'all, Robert Sykes, Keto savage.com, but I'm going to be
changing that to ketobodybuilding.com for this
one because we're talking about the new Keto bodybuilding
website, Keto Bodybuilding course, which I have coined as
the Savage System. I'm incredibly excited about
this. This is the the course that I've
been working on tirelessly for the past four plus years and is
a culmination of all that I've learned in the past 15 years as
a bodybuilder, past nine years as a ketogenic adapted athletes.
And this is the embodiment of all that and more.
So I'm incredibly excited about it.
I've got my brother Greg on here.
We're talking about it in detail.
So sit back, relax TuneIn, take notes and get ready for the
Savage system. And we are live Greg Mahler in
the flesh at the Keto Brick compound.
How you doing brother? I'm good, good.
You like a little podcast studio set up?
Yeah. Yeah, it's pretty sweet.
I I'm excited about this. We're going to do a lot more in
person podcasts. We shopped for all this
furniture at at home together and it was an interesting scene.
We look a little out of place. Two bodybuilders strolling
through at home looking for throw pillows in tables.
But we made it work. Yeah, that was pretty.
I can only imagine what the other shoppers were thinking.
Yeah, yeah. But we looked confident while we
did it, so we rocked it, man. Yeah, we did.
So I'm excited because you are here full time in person, lots
of things cooking. We got a whole bunch of stuff
with keto brick underway, whole bunch of stuff with the apparel
underway. But this podcast is largely
going to pertain to the big unveiling launch Rigamaru of the
Keto Bodybuilding course website, Savage system, online
coaching, tribe AI workout app, like all of that in its
entirety. And I'm super excited to talk
about that, so. Too.
So the culmination of how many years, how many years have you
been working near Heineoff on this?
So I, I'm trying to think because I started bodybuilding
when I was a junior in high school, that would have been
2009. How many years ago is that?
15161515 years. I've been keto for nine years.
You've been keto for Tim. I wrote the book and launched
the book in 2020 or 21 I can't remember.
I think it may have been 20/20 was.
It 21 or. It may have been. 21 It was
somewhere in there. It was like.
January, but it may have been 21.
My first bodybuilding prep with keto was in 2017.
That's when I went pro in the first federation, and then I
went pro this past year. But I've been working on this
course specifically since pretty much right when I was writing
the book, 'cause I was writing the book and working on this
course in tandem. But the course, I mean, they
both kind of peel the curtain back on my seven phase protocol.
But the course is like everything of the book is plus
so much more, all in video format and real time updates.
So much much more information. Yeah, they overlap a little bit,
but the course is exponentially way more inclusive.
Yeah, and I feel like like it's funny because I need to have a
podcast. We're coming up on like 700
episodes, the Keto Savage podcast.
So I always bring Crystal on for the 100th episode.
So we'll talk about the course on that.
But it's funny because we were going to originally delay having
our first kit until after the course was launched.
So like she was wanting to get pregnant and I'm like, wait
until the course is launched. Wait until the course is
launched. And obviously she won that
battle because we have a 2 year old now and the course just
launched. So yeah, a lot of my life has
been on hold as this course has been taking precedence, but I've
been working on it for four or five years pretty strictly now,
which is crazy. That's pretty wild.
Yeah, there's a lot of, lot of information in this course.
Yeah, lots of information and I'm just like excited to keep
pouring into it because this is one of those things where it's
got my seven phase protocol, it's got 150 plus actual course
video lessons, but then it's got a whole bunch of appendix videos
that'll be real time that I'm updating on a regular basis.
Plus it's got multiple companion courses that document my 2020
prep week by week, my 2023 prep week by week, reverse diets now
building phase. Like all that content is getting
uploaded real time. So as I'm experimenting and
going through things, people could follow that along, you
know, week to week. So like literally any questions
that they have that I might be experiencing, they can get real
time responses to pretty much indefinitely.
Awesome. So are you planning on
continuing to upload new content?
Like every prep you go through, every reverse you go through,
the more you learn if something new comes to light, if you tweak
things, you're just going to keep feeding that thing.
Yeah, this is going to be like my life's work for sure.
As far as anything ketogenic bodybuilding is concerned.
Every prep I do will be added to the course.
Everything I learned will be added to the course.
Everything will be in there, which is pretty cool because,
you know, a lot of things are not Evergreen like a lot of
things, a lot of books are not Evergreen.
A lot of things, like as soon as they're published, it's pretty
much like relevant at that moment, and then within a year
it's no longer relevant. Whereas with this, it will
continue to evolve and grow as I evolve and grow and learn.
So it's never dying, always relevant, always Evergreen,
basically. That's awesome.
So it would be beneficial for people to get involved with it
earlier on and then stay plugged into it.
That is the hope, yeah. That is the goal.
Because like everything in there is super solid.
And I know like it's on keto bodybuilding, the content is
predominantly catering towards those that are bodybuilders, but
it's the exact same prep protocol and process that I use
for all my non competitive clients.
So the you know, 54 year old, you know, woman that wants to
lose 30 lbs, like it's the exact same protocol I'd use for her as
I would someone that is about to step on stage sub 5% body fat.
Obviously the tanning, the posing isn't as relevant to the
54 woman trying to lose 30 lbs, but the actual dietary
manipulations, macro nutrient tweaks, refeeds, reverse, like
all that stuff is still totally relevant.
Cool, that's pretty awesome. Yeah, I'm stoked about it.
So what what is the I guess the course that's launching?
What's all included? Like walk me through it.
So, and I thought this would be cool to have you on board
because you're going to bring an unbiased perspective even though
you're rocking the keto bodybuilding shirt.
But basically the course as it sits currently, the Savage
system is comprised of 150 plus actual course module lesson
videos that will soon be over the 200 count very quickly.
But 150 plus lessons of the actual just course
infrastructure. And then a ton of appendix
videos such as appendix. I mean, there's a, there's a
dedicated appendix towards supplementation, dedicated
appendix towards posing and judging criteria, towards
training techniques and programming, towards
miscellaneous things like obviously more competition
related stuff like tanning, hair, makeup, all that stuff.
And then an appendix dedicated towards there's five appendixes.
What's the other one? Recipes.
Yeah, yeah, nutrition. So like whole bunch of recipes,
grocery list things of that nature.
So 5 dedicated appendix sections that will continually get
content added to them. So it's going to be well over
200 videos, you know, in that in and of itself with continual
videos being added. But then there's also I think 75
plus companion course videos of my preps throughout the past.
And then that's the the lesson infrastructure.
But then it's got like its own workout app.
So I got frustrated with all the different workout apps on the
market. I've pretty much trained
intuitively my whole life. I used to use pen and paper, but
then I want to start tracking things.
I tracked my nutrition super concisely.
So I wanted to kind of emulate that with my training.
So I built my own workout app so you can track, you know,
training volume metrics over time with them.
And then it's got this AI, which I'm super excited about.
South AI is at the hot new thing right now that everybody's
talking about. And I don't know a thing about
AI. So it's a bunch of aliens as far
as I'm concerned. But I partnered up with a team
that are developers and they're making my own Keto Savage AI
basically, which is pulling information from my book, my 700
podcast episodes, my YouTube videos, of which there's over
1000 done now. And it's basically taking all
that information and creating a database there the AI is pulling
from. So it's not like it's pulling
from just a bunch of random stuff on on the Internet.
It's pulling from my content. And then you can basically make
it super highly individualized. Like it pulls information about
the seven phases. People can ask specifics about
them. It pulls information about like
if somebody has a specific criteria for programming,
exercise programming, they want maybe they've got limiting
factors like the equipment they have available to them.
They can tell the AI that and they can generate a training
program based off of that equipment.
And then it can also take like their nutritional macro goals.
And you could say, OK, I want it to be, you know, this many
calories, this macro distribution breakdown,
rock'n'roll, make me a plan based off of that criteria.
And then it makes you sample meal plans that are
individualized to you based off of the criteria that you put in.
It gives you a grocery list. It tells you everything you need
to know and basically just takes the guesswork and the time and
trying to like figure all this out your own self out of the
equation. So there's just no room for
excuses. So that'd be like being able to
text you or text someone, a coach, personal trainer or
anybody questions 24/7 pretty much.
So you can you can type out a question, it'll pull its answer
from already approved sources. Yeah, I mean, it's basically, I
mean like I stopped thinking about it.
It's like I've worked with over 600 clients at this point and
that the, the content that I've put out, the book, the, the, the
videos, all stuff, you know, gleans the information that I've
learned to work with 600 plus people.
The AI is all of that bundled in a nice little package with a
bow. So somebody could ask it based
off of, you know, all that I've learned over the years.
And it can give them a highly individualized response based
off of their criteria and their situation.
And it's basically like having a version of me in your pocket on
speed dial whenever you want it. That's pretty awesome, which is
pretty cool. And then they're building out
this dashboard section now. So any of that's follow my
content. They know that I've got like a
Google spreadsheet that I use and I work with my clients.
We can like plot their weight, their macro goals, things like
that. There's a dashboard that's
getting built into this AI, which is live now where you can
pretty much say, OK, this week I want my macros to be, you know,
250 grams of fat, 130 grams of protein, 20 grams total carbs.
And then I want it, I'm in a building phase or cutting phase
or whatever. And then you can have the AI
generate a sample meal plan based off of that specific macro
goal for the day. And you can do that daily adding
check insurance with your weight, your body fat, all that
stuff. And then you can basically just
have all that dialed in so that you can have that information at
your fingertips visually in a graphical representation
whenever you want it. That's pretty sweet.
What if somebody, what if they're allergic to a certain
food choice, you know, peanuts or one of their common allergens
or they have specifics that they want to incorporate into their
meal? You can tell the AI then and
then it'll generate regenerate the sample meal plan based off
of whatever inputs you request of it.
So if you say hey I'm allergic to nuts, it removes all the
nuts. If you say, hey, I want to
include a keto brick, 1/2 a heater brick and includes that
in the meal plan. So it's like like literally one
of the most questions I get asked as a coach is I'll give
them my macros, their macros for the week and they're like, this
is great. I'm having a hard time finding
fats to hit these numbers. Can you make me a sample meal
plan? And yes, I can, but I'm trying
to teach people how to fish as opposed to giving them a fish.
So like they can just simply use the AI and then it can spit them
out of sample meal plan that is perfectly in line with their
macro goals for the day, and then I don't have to do it and
it would pretty much be the exact meal plan that I would
create for them. That's genius.
So super excited about them. So that's also included in the
system. And then the the tribe is like
this community functionality. So I'm super excited about that
because I've always done one-on-one coaching up to this
point and I love the one-on-one coaching.
But it would be nice if there was some camaraderie involved,
some accountability, some just group setting atmosphere,
because I think a lot of people play on that back and forth and
just, you know, it's better to suffer alongside someone and
suffer alone, so to speak. So the, the community that the
private membership, the tribe is what I'm calling it is basically
a place to do that. And I hate Facebook, not even
going to lie. Facebook is not my jam.
So this is all built on its own separate platform through the
same platform that I'm hosting the website on.
So it's got like a, so like there's groups that are called
circles. So we've got different topics
for each, you know, topic of discussion, like there's a
circle topic for nutrition, for different phases, for training,
for whatever, general Q&A, stuff like that.
And people can just dive into those circle topics, ask
whatever questions, get whatever feedback they want, which is
super cool. And they're going to be hosting
challenges in there. We're going to be hosting.
We do a live call every single week.
So you've been in on that. So every Tuesday at 6:00 PM is
the current time. We've been jumping on there and
doing an hour Long live call every single week, which is kind
of crazy because you know, if I don't do calls, one off calls, I
just do the one-on-one coaching. But if I was to offer a one off
call, that would probably be a stand alone price of, I don't
know, one 5200 bucks for a one hour call I would think.
And people that are on this community, they're getting that
as a bonus every single week. So pretty slick.
Yeah, those lab calls that I've been in have been awesome.
Super good content, super superintendents.
I mean, the interactivity and the people that chime in and
have questions and comments and they want to share their
experiences or they bounce ideas off us or each other, it's
perfect. You know, they just kind of fuel
themselves. Yeah, and not everybody can jump
on at that time, but all the recordings or, or all the the
live calls are recorded. So anybody can watch them
whenever it's convenient for them.
But I think having that's going to be awesome.
Nothing that I'm super excited about as it pertains to the
tribe, the community. So we got the live calls, I
mentioned the challenges. So we're going to make these
challenges, we're going to make them legit.
So there's so many freaking, you know, transformation challenges
out there. Like they're really condensed
like 8 weeks or 30 days. And you and I are both
bodybuilders. Like, you know, I know we all
should know that transformational change, like
you can't really condense it into a 30 day window, not for it
to be like healthy, sustainable and effective long term.
So we're going to be launching like smaller challenges that are
not so much transformational based on probably a monthly
basis. And that'll be stuff like a
month with tracking everything super detailed, a month without
tracking anything and focusing on eating intuitionally, eating
intuitively, things like that. But then we're going to have
like these bigger underlying 6 month challenges or something
like that, that is sustainable, it is healthy.
So we're going to be kicking off with our first six month
challenge. Probably we got to work the
details on that later today, but I'm planning on it being
deadline to register the end of this month.
So end of June. It's starting officially in July
and running through the end of the year.
It will be a legitimate transformation challenge, but
over a six month span. And I want to make it like super
solid, like they're going to be obviously the, the support of
the community itself, support the tribe, but then we're going
to have like challenges and prizes in there.
So like we're going to have a, a male and female winner.
And I'm kind of working through this on the fly here, but we've
got male and female winner for the transformation challenge.
The winner will be voted on by the, the community as a whole.
It's not going to be me picking the winner.
It's going to be like a community voted winner.
And then we'll probably have like monthly check insurance,
like submitting progress pictures or something like that
just to make sure people are on on point stand accountable and
then like help if they need it. But I'm probably going to do
like $10,000 in prizes, 5000 for the female, 5000 for the male.
And then obviously a bunch of other prizes like, you know,
hooking them up with bricks, things like that.
Other, you know, things like things of that nature, things
that are value added. But then it'd be like a legit
transformational experience that lasts 6 months instead of 30
days with all of the support from the tribe.
So that will probably kick off submission or application will
be at the end of this month, end of June, officially starting in
July and the conclusion at the end of the year December 31st.
That way instead of everybody like starting January 1st, it's
trying to lean out. It's like, look, if you want
this bad enough, you're on point throughout the holidays.
Yes, I was just going to say, yeah, routing it through the
holiday season is key because that'll make or break with some
people. I mean, most of the preps I've
done have been during like throughout Thanksgiving to
Christmas. Like I'm bringing Tupperware to
Thanksgiving, Christmas and rocking that, you know?
So I think that's good. I think that's healthy.
I think it improves people's relationship with food as
opposed to just being a slave to these, you know, familial
settings where it's like all around privatizing food.
So that will be good. But yeah, I think transformation
challenges like that is something I'm excited to roll
out with this, with this tribe and, you know, having the prize,
the cash prize on there. But then just like the
accountability and the help from the tribe and the weekly live
calls, like I think that's going to be good.
Yeah, and making it six months versus like these four weeks to
summer shred programs and get ripped quick and all that kind
of garbage, I think making it six months is going to make it
much more sustainable, much more healthy, much more doable for a
lot of people. And hopefully they'll pick up
some habits along the way that'll carry them many years
down the road. So when you say transformation
challenge, are you talking recomposition?
So maybe someone has £100 to lose or are you going to
consider transformation of somebody who would like to gain
weight? With the first one, that's a
good question. With the first one, it'll
probably be more so a fat loss transformation, but then I think
it would make sense to follow it up with a legitimate reverse
diet transformation. So like, you know, we, we may
have like ongoing 6 month rotational challenges.
So like this first six months from July to in December might
be a fat loss phase, but in the next six months might be a
legitimate, you know, reverse diet phase and how to do so with
the health relationship with food and make sure that you're,
you know, doing it properly. I think that would be totally
relevant. Or maybe like a strength gaining
phase or something like that. But make it like legit, make it
real. Make it something that you and I
do on a regular basis anyways, with bodybuilding being the
underlying root motivation for it all.
Like these are the same principle whether you're a
bodybuilder or not. These are the same concepts that
anybody would benefit from having legitimate building
phase, having legitimate cutting phase, focusing on building more
lean tissue, having a healthy relationship with food,
improving hormonal and metabolic functional.
These are all things that people need to do whether they ever
plan on stepping on stage or not.
So making this accessible to them and giving them the road
map and the framework to do it correctly is key.
Yeah, it's huge. Yep.
So super excited about them. And then we're also going to be
hosting a bunch of like private VIP meetups.
So you and I have kind of talked about this vaguely.
I like this but this is going to be super cool so I'm just
spitting all the beans right now but I didn't.
Realize we were going to talk about.
This one, we're talking about all of it, man.
So there's a lot of conferences out there, right?
Which I'm a big fan of. I love the conferences.
We just got back from Hack Your Health.
Freaking love the conferences. I love interacting face to face.
The only thing is when there's like 3000 people there, it's
hard to really maintain an intimate setting.
And what I want to do is have these, you know, one off Savage
summits or Savage seminars, whatever you want to call them,
whatever you wind up calling them.
But I'll bring in like one or two expert speakers and then
we'll have these in like pop up locations like all over the US.
So like if you're in, you know, Colorado, maybe it's not
conducive for you to come to Northwest Arkansas, but maybe we
host one in Colorado for the people that are in that region.
But we do like one of these on a quarterly basis or something
like that. And we pick different locations
each time. And I'll have like one or two
expert speakers that go there. And I just booked out a Taj
Mahal Airbnb and it'd just be like capped at 20 people or so,
20-30 people. We have like a whole bunch of
BBQ or like legit really good food.
And we have one or two expert speakers.
It'd be like 20-30 people tops. We're all cooking together,
we're all training together, we're all sitting around a
bonfire chit chatting together. But it'd be like a more intimate
setting that, you know, we all have access to.
And I'll probably make, you know that available to anybody that
wants it because it will be a higher price point for sure.
Because I mean, I'm going to have to pay for the Airbnb, have
to pay for the speakers airfare. Like, I mean, it's going to be
expensive for me to make it happen, but I'm excited about
it. And everybody that's in the
tribe, in the community, like they're going to get first dibs
on that and they're going to get a significantly discounted
ticket price for that. But I think being able to offer
that rather than like these massive conferences, I think is
kind of more in line with my style.
Totally agree. Like a mini private retreat, you
know, and if like if it's something where you can spend
the weekend kind of intimately in a close knit setting with
some awesome people, you get to know them, you get to chit chat,
you get to sit around a fire together, whatever you guys are
doing, that's going to be awesome.
Yeah, so that will be good. I'm super excited about that.
What are some other exciting things with with regards to the
tribe, the community itself? I'm just excited to have a
community. I think having that in and of
itself is going to be awesome because like, you know, we're
getting, I mean, you're a coach, I'm a coach, we're getting all
kinds of constant questions. So we're going to be doing a
private podcast. We can talk about them.
So I've got the Keto Savage podcast and this is technically
going to be a Keto Savage podcast episode introducing the
course, the Savage system, all that.
But then you and I are going to be doing these private podcasts
probably on a weekly basis or something like that cadence and
that content is going to be just for the members of the course as
well. So we're going to have a private
podcast with very, you know, specific type episodes related
to questions that we're receiving as coaches on a
regular basis. So I'm excited about that, hence
the reason for this kind of new studio set up, playing around
with it. So let us know what y'all think
of the studio set up, if it sounds good, if it looks good.
But yeah, super excited about that as well because I love the
podcast game and I think if we're doing like, very deep
dive, you know, topics on specific topics, yeah.
For sure, like I like popping into the tribe because that's
where everybody hangs out and they're rattling off questions
with each other and they're kind of they're they've got nice
threads going in there, you know, back and forth.
Somebody will have a question, somebody else will chime in with
their solution, what they've found works for them or what
doesn't work. Somebody will think of a new
idea, somebody will add new thoughts.
And those are the exact kind of things that we can sit down here
and chat about. So if somebody pops into one of
the circles on the tribe and they say, hey, I'm having a hard
time doing whatever AB or C, we can take that.
If it's a topic of valuable discussion, we could sit down
here and talk about it for twenty, 30-40 minutes and put it
out as an episode. The cool thing about this is
like, this is the stuff I love talking about.
This is the stuff I love doing. I'm super passionate about the
ketogenic diet, about bodybuilding, about nutrition,
fitness training, the mindset component, all that.
So like, this is something that I'm just going to continue to
add content to for the rest of my life.
So we'll be able to generate podcasts and just unique content
specific to this indefinitely. Like my whole goal with this is,
is just to make it like so much value that people would
literally feel stupid saying no to it.
Like, I want it to be so blatantly clear that this is the
most value they've ever gotten anywhere that they can't, they
can't say no to it. Like, like, it's just gonna be
so much better than everything else out there.
That's my goal with it. Sure.
And there's so much conflicting information out there
surrounding ketogenic, bodybuilding, nutrition, I mean
just all of it. So if we can shed a little bit
of light on some of those things and maybe help some people out.
Yeah, and I think, you know, I mean, I'd be curious to get your
thoughts on this, but like, you know, I'm a bodybuilder.
You're a bodybuilder and I've generated a lot of this coarse
content for bodybuilders, like obviously the hair, makeup,
tanning, posing, that's very good bodybuilding specific.
But I would say there's probably 2 primary demographics that
would benefit from this type of content.
One being people that are currently bodybuilders that are
following traditional base dietary protocols, high carb,
low fat, and all the negatives that come along with that carb
cycling, which is what you and I both used to do.
And as you and I both can describe, you know, like the
negative relationship with food, you know, all the GI distress,
the dehydration prior to stepping on stage, like just the
stupid stuff we did with like, like I don't know about you, but
I would slam, you know, sour patch kid candy after a workout
in attempts to increase insulin and blood sugar levels to gain
more size and and build muscle. I stand a protein shake 20
minutes after I worked out, just like all this stupid stuff you
hear in bro science. Chicken.
Broccoli rice? Yeah.
Unseasoned tilapia. Asparagus Spears. 30 grams of
dietary fat a day, wrecking hormonal habit 7.
Meals a day. Yeah, I yeah, I remember all.
That, yeah, all that nonsense. So like the people that are
doing that currently well. Totally.
And not to interrupt you, but I've had a couple of coaching
clients who have done several traditional conventional preps
in their past and they worked with me just to see kind of what
the other side of the scale was. And they did a ketogenic prep
and they're like holy, totally different, 100% more
sustainable. You don't get hangry.
There's just so many different aspects to it.
They can eat one meal a day and be totally content for the rest
of the 23 hours a day. It's wild like.
And not to, not to toot my own horn, but like there's so much
ignorance around what ketogenic bodybuilding actually is.
Like people that are in the traditional bodybuilding sense,
they assume keto is simply removing the carbs.
So they'll have super high protein, super low fat still and
just cut out the carbs. And like, Oh yeah, I'm doing a
keto prep, but they're not doing a keto prep at all.
Like they're not fat adapted. Their metabolism is not
upregulated to metabolize ketone bodies for fuel.
Like they're doing that all wrong.
They're going to feel miserable doing that.
It's just not good. So that demographic, people that
are currently bodybuilders that want to adopt A ketogenic
approach because it's honestly healthier and better in my
opinion. But then the other demographic I
think that would benefit is people that are doing a
ketogenic diet, that are well versed in keto, well versed in
low carb carnivore to some extent, but they've like
plateaued or they've, they've been fun, more of an intuitive
approach and they want to take it to the next level.
They want to start tracking their macros.
They want to start getting things dialed in.
They want to do the proper macronutrient manipulation.
They want to like actually know what their body composition's
doing as opposed to just their weight.
I think that demographic would be a perfect candidate as well.
Yeah, for sure. Because there's a lot of people
out there that that really go towards keto or carnivore or
where they overlap and call it ketovore.
And they really don't know how much protein they should be
getting. They don't know how much fat
they should be getting. They're not quite sure how to
manipulate things. They don't know how to lose
weight or gain weight or go the direction they want to go.
They only really know the basic overview.
So that'd be huge. Yeah, and, and to be fair, I
know carnivore's super popular right now, but like the, I mean,
this course could just as easily be called carnivore
bodybuilding. Like it's it's literally the
same principles because carnivore, the end of the day is
another subset of the ketogenic diet.
It's just. A little honed in keto.
Yeah. Like if you're following a
carnivore diet, your body's metabolizing fat for the primary
fuel substrate. So you could easily do this with
the carnivore approach for people that want to go that
route. No problem.
So that's super exciting. I'm excited about all of that.
And just where I can hopefully answer and add value for people
from those two demographics who would this course not be for in
your opinion? Who'd not be for somebody who
isn't coachable? Like every now and then you, you
come across somebody who wants to make a change, but they don't
want to change. So that'd be somebody maybe, you
know, you have to be ready to, to try something new.
You have to be ready to, even if it goes against what you're used
to or what you understand. That'd be somebody that I could
think of. I would also add anybody that
wants quick fixes. Quick fix, yeah.
Yeah, like I'm like, I'm intentionally like most of the
weight loss courses out there and most of the fat loss courses
out there and most of the get shredded quick courses out there
are like promising all these quick results and like
effortless activities. Like I'm, I'm telling y'all
straight up right now, if you are lazy, I don't want your
money. Keep it.
Don't subscribe to this course. Don't be part of this tribe.
I don't want that to, you know, negatively impact the ethos that
I'm trying to build amongst the members of this community.
And like, I just like so much of my success is mindset related,
like bodybuilding is a vehicle for improving mindset.
I've always said that. And I feel like any benefit that
I've ever gleaned in life has come from periods of incredible
disciplined work ethic and effort.
If someone is not willing to put forth effort and truly pull out
the stops, they would not be a good candidate for.
This course true? Yep, totally understood.
So that's something there. What else?
I don't want to get too deep
into the weeds because it's just kind of like a high level
introductory version of it. But I'm super excited on all the
fronts we got. And I'm redoing my coaching too.
So I've got like my one-on-one coaching.
I've got two tiers for that. That's all now on
ketobodybuilding.com. But I definitely want to just
focus on and highlight the course as a stand alone, the
community as a stand alone, you know, the AI, all that stuff.
One other thing we could talk about is in an attempt to make
this, this the most value added potential I possibly can, I've
partnered up with a bunch of other companies that I use and
enjoy and, you know, recommend. So like upgraded formulas, just
meats for meal prep, keto brains, nootropic cream room, MD
labs for blood tests. And like all these different
companies that I personally use and recommend, I'm the worst
with affiliates. Like I have affiliate codes.
I never talk about them on my newsletters.
I never promote them. I, I just don't ever.
It's not who I am. But what I've done with the
course is like, rather than me getting a Commission on these
affiliate partnership deals, I basically just waived my
Commission and applied that to a greater discount for the people
that use that have access to the course.
So like, for instance, what's a good example?
So like upgraded formulas, for instance, you know, I use their
electrolytes every single day rather than me getting a
Commission on any recommended, you know, sales that come
through my link, I've waived that added my what would be my
for the Commission to a greater discount for the customers.
So anybody that's in the course has access to all those company,
you know, private discount codes basically.
And you and I were crunching numbers the other day.
And if somebody was to use like a third of those companies for a
few months, that would pay for the price of the course right
there. And you, you forgot the best
one. Keto brick there is there is a.
They get a discount code for keto brick and there are no
discounts. There are no discounts for keto
brick, but yeah, there is one for the course.
And I honestly don't know if I can keep that one because like
the margins of the bricks are terrible, but I do want to just
make this the most valuable I think I possibly can.
And what were the numbers that we crunched on the bricks?
We'll just use that as an example.
So like I. Think it was like 1000 wasn't
it? Like we were guesstimating
somebody might eat half a brick a day.
If somebody ate half a brick a day and use this code, yeah and
use this code to get those bricks, it would pay for the
course in like a few months or. A year?
Yeah, it was. It was like $1000 in less than a
year. Yeah.
And like, who makes half? Like I eat a full brick a day.
So like, yeah, that's just what I eat sometimes.
Eating two or three of your bricks.
Yeah, I've been guilty of that as well.
And I don't want to ever be sales or anything, but like my
whole goal with this is just to make it unmistakably the most
value added thing on the Internet.
Anybody that's interested in optimizing performance with a
ketogenic approach, optimizing fat loss, building muscle,
preserving link tissue, getting insanely shredded can do so with
this system 100% no questions asked.
Like I feel 100% confident then I want this to be people's
solution that have been met with frustration and frustration
working with other coaches. I mean they just simply follow
what I've laid out here and they will see the success period.
This is exactly what I did when I was going through my prep.
Won my pro card, got down to 3.9% body fat.
This is the exact protocol I've used with you when you got your
pro card. This is the exact protocol I
used with my client that just competed the other day that's 61
years old and got the leanest he's ever been before.
This is literally everything anyone ever needed to know to
get in the best shape of their life in the most healthy,
sustainable fashion possible, and it's right there for
grabsketobodybuilding.com. You got it.
I don't. Know what else to say, man?
That's pretty much it. I want to be, like I said, I
don't want to be too over the top with it, but I mean, I'm
excited. I'm super excited like this is
this is the most intricate, thorough, self-guided body
transformation lifestyle. I mean, it's just all in one,
all-encompassing everything you need.
That's the goal, man. And it's just going to keep
getting better. Like there's going to be bugs.
I'm not even going to like, say there's not going to be bugs.
There's going to be bugs. There's going to be little
things that we learn. You know, the AI is all new, so
there's going to be little things that we got to tweak with
that. But I'm excited to keep adding
to it. Like this is literally my life's
work. So there's no reason why I
wouldn't keep adding to this. There's no reason why you
wouldn't keep adding to this. Like this is just going to
become a bigger behemoth than it already is.
So yeah, I'm stoked. Yeah, that's actually one of the
best things about it because people will chime in like in the
tribe in those little chat circles and they'll say, hey,
how about we add such and such an option to the AI?
Or how about we consider doing this to your bodybuilding app?
Or maybe you, you might want to add this as a extra little spin
off video and you're listening to that like you're taking their
feedback and actually turning it into something they can use and
other people will be able to use from that point forward.
So like the AI has evolved a ton, the tribe has evolved a
ton, your course has evolved a ton.
And people are saying what kind of videos they might want to see
you doing exercise movements of so that they can better
understand the form and how to do things.
So kudos you, because a lot of other people who develop things
like this, they put it out there and then it just sits stagnant.
You know, it's not dynamic. This is totally dynamic.
And to be fair, that's exactly what I did with Deeper State
Keto. You know, like when I partnered
up with Matt and Mega from Keto Connect to put them through a
prep, we built the Deeper State Keto course together.
Like it was great. It still is great.
A lot of people still use it and benefit from it.
But like, I haven't had anything new to that since 2017, you
know, because. You've been busy, obviously on
this, yeah. I've been busy on this, but like
this is my thing. Like that was like a
partnership, you know, Co branded thing.
I still vouch for it 100%. But like this is that to the NTH
degree compounded exponentially, you know, like there's just no
comparison. But without that, there wouldn't
have been this. Yeah, yeah.
So it's all built on stepping stone for sure.
But yeah, I'm, I'm super excited about this.
And again, don't wanna be over salesy, but for people that want
more information, they can go to ketobodybuilding.com.
People have the option of getting the AI as a stand alone,
the tribe subscription as a stand alone, which includes the
AI, or they can get the Savage system, which includes lifetime
access to all current and future content, lifetime access to the
tribe, and one year free access to the AI.
So that's obviously the better deal and that's just kind of
what I want to to really build up the most cuz I think the more
people we've got in there, the better.
And all the discounts, all the exclusive discounted stuff.
Yeah, they get all the discounts there as well.
Cool. So yeah, I'm stoked about it.
I'm stoked to have you here on person Insight on site in person
so we can just tag team this content creation and just keep
adding value. And I'm just excited about
everything in life, man. So this can begin.
This is like the beginning of a whole new era.
This is just getting started. This is the unveiling of a new
era for sure. So appreciate you all tuning in.
Checking out ketobodybuilding.com.
We will see y'all on the inside. Stay savage.