1 00:00:00,000 --> 00:00:02,700 Hello, ladies and gents Robert Sykes Quito service.com and 2 00:00:02,708 --> 00:00:06,100 today we get special guest, mr. Newts on the podcast, he is the 3 00:00:06,100 --> 00:00:11,000 brains behind nutopia which is a nootropic based company and we 4 00:00:11,008 --> 00:00:13,100 dive deep into the world of formulating. 5 00:00:13,100 --> 00:00:15,300 We talk about different compounds if it chemicals how 6 00:00:15,300 --> 00:00:18,200 they react in the body, how they react in the brain and how they 7 00:00:18,200 --> 00:00:21,800 can be used to optimize your mental and physical performance. 8 00:00:21,800 --> 00:00:25,600 So if you're interested in supplements and nootropics 9 00:00:25,600 --> 00:00:28,900 specifically, this is the podcast for you, I learned a ton 10 00:00:29,000 --> 00:00:29,900 I have no doubt that you will take. 11 00:00:30,000 --> 00:00:32,600 Something from this without further Ado, sit back, relax. 12 00:00:32,600 --> 00:00:34,900 Enjoy conversation with mr. Newts. 13 00:00:44,900 --> 00:00:48,200 Mr. Nix, how are you sir? Fantastic. 14 00:00:48,500 --> 00:00:50,500 So nice to be here. Hey, man, I'm excited to have. 15 00:00:50,500 --> 00:00:51,700 I'm excited to learn something here. 16 00:00:51,700 --> 00:00:55,900 So, we were talking before I started recording and we're 17 00:00:55,900 --> 00:00:59,800 going to dive into how to get from sick to superhuman, which I 18 00:00:59,800 --> 00:01:01,600 think if no. But, I mean, I guess that's your 19 00:01:01,600 --> 00:01:02,900 tagline. Now, that's freaking awesome 20 00:01:02,900 --> 00:01:04,099 tagline. I like it a lot. 21 00:01:05,300 --> 00:01:07,500 Thanks, brother. So, yeah, that's that's kind of 22 00:01:07,508 --> 00:01:10,000 the key. I mean, one of one of the Things 23 00:01:10,000 --> 00:01:15,800 that Delights me is after having my own Health crisis is helping 24 00:01:15,800 --> 00:01:17,600 people identify where they might have. 25 00:01:17,600 --> 00:01:20,600 And maybe it's an inherent weakness or it's a situational 26 00:01:20,600 --> 00:01:23,800 weakness and helping them kind of systematically drive through 27 00:01:23,800 --> 00:01:26,900 the factors to, and once you experience superhuman after 28 00:01:26,900 --> 00:01:30,500 being sick, it's, it's a, you know, it's freaking awesome. 29 00:01:30,700 --> 00:01:33,500 Totally green Manuel, I love a good origin story and you kind 30 00:01:33,500 --> 00:01:35,300 of alluded to you having your own Health crisis. 31 00:01:35,300 --> 00:01:37,400 So can you kind of Flesh that out a little bit? 32 00:01:38,200 --> 00:01:41,600 Yeah, man. So, There was the first one was, 33 00:01:41,600 --> 00:01:44,200 I was a white rat in the military for a drug called 34 00:01:44,200 --> 00:01:47,400 Accutane. So this is I'm an old guy. 35 00:01:47,400 --> 00:01:52,100 So this was in the in the mid 80s and early, mid 80s, and I 36 00:01:52,100 --> 00:01:55,500 was put on Accutane for six months, with six months of 37 00:01:55,500 --> 00:02:00,000 follow-up treatments. And I didn't realize that that 38 00:02:00,600 --> 00:02:04,900 how caustic that that product was 10 years later. 39 00:02:05,800 --> 00:02:08,699 I'm completely burned out. I had been building tech 40 00:02:08,699 --> 00:02:11,700 companies for a few years and and was very lucky that I was 41 00:02:11,700 --> 00:02:14,000 able to start and sell them and short order. 42 00:02:14,500 --> 00:02:18,800 First one was just under 12 months, the second one was just 43 00:02:18,800 --> 00:02:23,000 under three years. Next one was 11 months and next 44 00:02:23,000 --> 00:02:24,900 one was six and a half years with a couple of companies in 45 00:02:24,900 --> 00:02:28,300 between. And in that process as you are, 46 00:02:28,300 --> 00:02:30,500 well aware you can't start anything. 47 00:02:30,500 --> 00:02:34,000 You are the momentum any time you do a start-up totally? 48 00:02:35,100 --> 00:02:38,800 Correct. So and I, you know, and I grew 49 00:02:38,800 --> 00:02:42,100 up my, I grew up blue collar and my dad always said just outwork 50 00:02:42,100 --> 00:02:45,900 everybody and you'll succeed in life, like, you know, like work 51 00:02:45,900 --> 00:02:49,300 work faster and harder than the owner and they'll recognize that 52 00:02:49,300 --> 00:02:52,600 and you'll get rewarded and he was, he was right. 53 00:02:52,600 --> 00:02:55,700 He was absolutely right. That was kind of my but as I 54 00:02:55,700 --> 00:03:00,200 went from from being a, you know, a pretty hardcore athlete 55 00:03:00,200 --> 00:03:04,300 to certain extent in my, you know, from the late teens to 56 00:03:04,400 --> 00:03:08,500 through the mid 20s. And then starting companies you 57 00:03:08,700 --> 00:03:11,200 something's got to give and I was being ignorant. 58 00:03:11,200 --> 00:03:15,700 I let my my health go a little bit and the Accutane that 59 00:03:16,100 --> 00:03:21,100 they're, you know, the remains of the Accutane that were 60 00:03:21,100 --> 00:03:26,200 embedded in my system. They started to Peak so around 61 00:03:26,500 --> 00:03:32,200 and in the mid-90s I suddenly got up from my, from my 62 00:03:32,200 --> 00:03:34,400 computer. I've been sitting there for a 63 00:03:34,408 --> 00:03:38,800 few hours I walked. My wife's office and honey, I 64 00:03:38,808 --> 00:03:40,400 don't know what client and working on. 65 00:03:40,500 --> 00:03:41,700 I don't know what the project is. 66 00:03:41,700 --> 00:03:44,000 I don't know what the goal is. I don't even know what day it 67 00:03:44,000 --> 00:03:46,300 is. I think I'm losing my mind and 68 00:03:46,300 --> 00:03:48,700 she took me by the hand and we walked around the neighborhood 69 00:03:49,100 --> 00:03:51,300 and she said, you know, you're really good at starting these 70 00:03:51,300 --> 00:03:53,200 things and you really good at selling them. 71 00:03:53,200 --> 00:03:56,000 It's that thing in the middle that you know, that kind of day 72 00:03:56,000 --> 00:03:57,900 after day where you just pour yourself into it. 73 00:03:57,900 --> 00:04:01,800 That maybe you're not so good at and so we were able to 74 00:04:01,800 --> 00:04:04,500 thankfully we were able to sell the company but I ended up at a 75 00:04:04,500 --> 00:04:09,500 bed and breakfast. That couple weekend's later and 76 00:04:09,500 --> 00:04:13,100 the Doctor Who owned the been breakfast happened to be in ND 77 00:04:14,200 --> 00:04:17,800 natural path as well. And he just kind of grabbed me 78 00:04:17,808 --> 00:04:20,800 by the hand and he said, hey before we go in and have dinner 79 00:04:20,800 --> 00:04:22,000 with all these folks that are here. 80 00:04:23,500 --> 00:04:25,300 I notice it, I didn't. By the way, I didn't know. 81 00:04:25,300 --> 00:04:27,900 This guy was a doctor. I just know he's going to be in 82 00:04:27,900 --> 00:04:32,700 be and I was going to just, you know, reboot my system and and 83 00:04:32,700 --> 00:04:34,700 he asked me about 20 questions and said, you know, I think he 84 00:04:34,700 --> 00:04:38,600 might be I write as V will take your basal metabolic rate will 85 00:04:38,600 --> 00:04:41,200 basically take your temperature first thing in the morning for 86 00:04:41,200 --> 00:04:45,000 the next four days and and we can make some assumptions so 87 00:04:45,000 --> 00:04:48,800 that was part one of the story and my temperature was three 88 00:04:48,800 --> 00:04:50,100 degrees below what it should have been. 89 00:04:50,100 --> 00:04:53,700 So that was a clear indicator that I was in Dire Straits On 90 00:04:53,700 --> 00:04:58,100 the thyroid side. But in addition what he did was 91 00:04:58,100 --> 00:05:02,100 this really cool thing, he put me on a treadmill. 92 00:05:03,100 --> 00:05:08,200 You put a 10 liter per minute, oxygen machine on my nose 93 00:05:08,500 --> 00:05:14,500 strapped, it to me and said just walk fast and and after 30 94 00:05:14,500 --> 00:05:19,500 minutes of that's called e w exercise with oxygen therapy and 95 00:05:19,500 --> 00:05:24,400 after 30 minutes or so, this sore or opened up on my lat and 96 00:05:24,400 --> 00:05:27,100 it was about the size of a silver dollar and it was oozing, 97 00:05:27,100 --> 00:05:30,900 clear fluid, and he sampled it. We send it off to the lab and he 98 00:05:30,900 --> 00:05:33,300 came back a couple weeks later and said, hey, Hey you know that 99 00:05:33,300 --> 00:05:39,000 was Accutane, it was over 80% Accutane wow, that sorry yeah so 100 00:05:39,400 --> 00:05:42,600 10 years of being like running the Hood to Coast every year 101 00:05:42,600 --> 00:05:47,000 which is 179. Mile relay race in Oregon from 102 00:05:47,000 --> 00:05:50,200 Mount Hood to the coast of the Lord to the Oregon coast doing 103 00:05:50,200 --> 00:05:53,000 Century bicycle rides and biathlon events. 104 00:05:53,800 --> 00:05:56,200 Lifting weights aggressively living in the back of a health 105 00:05:56,200 --> 00:06:01,400 club actually, at one point and, and, you know, it with all of 106 00:06:01,400 --> 00:06:06,600 that athletic and Ver and sweating out every day and yet a 107 00:06:06,600 --> 00:06:10,100 decade after my last dose of Accutane that stuff was still 108 00:06:10,100 --> 00:06:14,800 embedded in my system and so that was kind of a holy shit, 109 00:06:14,800 --> 00:06:18,200 what's going on here, which led to one? 110 00:06:18,200 --> 00:06:21,500 Is it you got me on desiccated thyroid, which completely 111 00:06:21,500 --> 00:06:24,400 changed my life. My clarity came back by energy, 112 00:06:24,400 --> 00:06:26,300 came back, my ambition came back. 113 00:06:26,600 --> 00:06:30,900 My intuitive sense came back, my decision-making was vastly 114 00:06:30,900 --> 00:06:34,000 improved. You're not making, you're not 115 00:06:34,000 --> 00:06:35,700 making decisions out of desperation, you're making 116 00:06:35,700 --> 00:06:40,000 decisions because this is the right thing and which is what 117 00:06:40,000 --> 00:06:42,400 happens when you go from. Being, if you're really sick, 118 00:06:42,700 --> 00:06:46,200 you're suddenly going survival mode, survival mode, instead of 119 00:06:46,200 --> 00:06:48,100 what's the best thing for everyone involved here? 120 00:06:48,700 --> 00:06:50,700 Yeah. And you know what I mean? 121 00:06:51,700 --> 00:06:54,400 Totally not attained. This is relevant but I'm curious 122 00:06:54,400 --> 00:06:56,200 where you using Accutane for acne. 123 00:06:56,200 --> 00:06:58,900 What was the use case there? Yeah, exactly. 124 00:06:58,900 --> 00:07:01,600 Yeah. So I was from the, from the age 125 00:07:01,600 --> 00:07:10,600 of about 14 to the age of 23 I was on antibiotics, hardcore, 126 00:07:10,600 --> 00:07:17,600 antibiotics for acne, it's just a Cagney and So I was like and 127 00:07:17,600 --> 00:07:21,700 and but I had very cool hair, I think I'm thinking back to my 128 00:07:21,900 --> 00:07:28,200 sixteen-year-old 1977 yearbook picture that had to give up. 129 00:07:28,200 --> 00:07:34,700 But I was a scrawny kid and, and, and, you know, and a stoner 130 00:07:34,700 --> 00:07:37,400 and, and an athlete the same time, but anyhow. 131 00:07:37,600 --> 00:07:41,200 So we fast-forward, I'm in the military and central California. 132 00:07:41,900 --> 00:07:45,400 I'm it's, you know, it's 120 degrees in the shade on the 133 00:07:45,400 --> 00:07:46,800 flight line. Line where I was repairing 134 00:07:46,800 --> 00:07:50,200 aircraft and I was being dowsed in in hydraulic fluid and oil 135 00:07:50,200 --> 00:07:53,400 every day and so that just exacerbated any kind of acting. 136 00:07:53,400 --> 00:07:54,800 I might have had. Yeah. 137 00:07:54,800 --> 00:07:58,000 Um I had a really bad joke man. So I was on like Minocycline 138 00:07:58,000 --> 00:08:00,500 doxycycline all those antibiotics and then I got on 139 00:08:00,500 --> 00:08:03,900 Accutane but I was on Accutane for like three months and that 140 00:08:03,900 --> 00:08:06,700 worked. But man, yeah like it dried me 141 00:08:06,700 --> 00:08:08,900 out like I would go to school and people would say that I had 142 00:08:08,900 --> 00:08:10,400 leprosy like I was pretty embarrassing. 143 00:08:11,900 --> 00:08:13,300 No. Could I can I share a story? 144 00:08:13,300 --> 00:08:17,800 I my Accutane story go for it. All right, so I was I was in. 145 00:08:17,800 --> 00:08:19,800 I just going to sound weird or funny. 146 00:08:20,200 --> 00:08:23,900 I was in a Jesus rock band at the time when I was on Accutane 147 00:08:24,700 --> 00:08:29,700 and and I'm playing guitar and what's called a keytar, which 148 00:08:29,700 --> 00:08:34,299 back in the back in the 80s was pretty badass, think Duran Duran 149 00:08:35,100 --> 00:08:38,500 or think Will Ferrell with his keyboard tie, I like it. 150 00:08:39,100 --> 00:08:43,799 And right, so I'm playing Triumph fight the good fight 151 00:08:43,799 --> 00:08:47,600 which is a fantastic Rock tune. Um a power Trio out of Canada. 152 00:08:48,200 --> 00:08:52,900 And and I'm up on stage about 300, Baptist kids in the 153 00:08:52,900 --> 00:08:56,600 audience and I've got to hit this very high tenor, note, 154 00:08:56,600 --> 00:09:01,200 that's almost Alto soprano. And and so I've got a I'm 155 00:09:01,200 --> 00:09:05,700 holding the sm57 microphone Shure microphone and I'm bending 156 00:09:05,700 --> 00:09:09,100 my neck forward and up and the Accutane of course was I my 157 00:09:09,100 --> 00:09:11,700 whole my skin. I was peeling, you know, that's 158 00:09:11,700 --> 00:09:15,300 like yeah you know especially around like the nose and the 159 00:09:15,300 --> 00:09:18,700 lips and Everything else. Well, I was so dry it out and 160 00:09:18,700 --> 00:09:21,600 this is I was six months into the my course of that point. 161 00:09:22,600 --> 00:09:26,100 So dried out, I'm seeing this note, as I reach out my my 162 00:09:26,100 --> 00:09:31,400 throat cracks from right about my ear, my ear lobe down to my 163 00:09:31,400 --> 00:09:36,700 clavicle. Any and so I'm I'm doing this 164 00:09:36,700 --> 00:09:38,700 tune. I'm singing this quote-unquote 165 00:09:38,700 --> 00:09:43,000 secular tuned to a bunch of Baptist kids and I am and I'm, 166 00:09:43,000 --> 00:09:48,800 you know, and clearly God was was Was, you know was telling me 167 00:09:48,800 --> 00:09:51,500 exactly what that means but it was great. 168 00:09:51,500 --> 00:09:53,500 It was great. But that was, that was my my 169 00:09:53,500 --> 00:09:56,300 Accutane at its worst. It did clear my acne. 170 00:09:56,500 --> 00:10:01,400 Yeah, but I didn't realize and I was on I was a I was body 171 00:10:01,400 --> 00:10:04,200 building at the time. They gave me mega-doses of this 172 00:10:04,200 --> 00:10:07,800 because I went from, I went from 135 pounds or probably probably 173 00:10:07,800 --> 00:10:13,200 150 when I started it and I was I would I'd started bodybuilding 174 00:10:13,200 --> 00:10:15,600 with a good friend at the time. Scott Hazelton. 175 00:10:16,000 --> 00:10:17,800 And he taught me how to power lift. 176 00:10:18,000 --> 00:10:22,300 And I went up to 215 pounds and fairly reasonably low, body fat. 177 00:10:22,800 --> 00:10:27,800 And so, as I'm in these Accutane test, they keep upping the dose 178 00:10:27,800 --> 00:10:30,100 and upping the dose, and I think it does and I think it does. 179 00:10:30,100 --> 00:10:35,100 So, and then doing this is again, back in the early 80s. 180 00:10:35,500 --> 00:10:39,800 And so, and I was so, I was part of the early tests on that drug. 181 00:10:40,300 --> 00:10:44,300 And, yeah, so it was really bad. So, 10 years later, you know, 182 00:10:44,400 --> 00:10:49,100 that they this comes out Anon Mi at as a silver dollar bleeding 183 00:10:49,100 --> 00:10:53,000 out, this Accutane. And, and that was my first 184 00:10:53,400 --> 00:10:56,600 epiphanies. There were one is once I got on 185 00:10:56,608 --> 00:10:59,600 thyroid, it changed my life. Desiccated thyroid, just changed 186 00:10:59,600 --> 00:11:02,000 my life. I went from being burned out and 187 00:11:02,400 --> 00:11:08,600 and frustrated and foggy headed. And you know very tired to Super 188 00:11:08,600 --> 00:11:12,500 clear motivated. No naps and required for total 189 00:11:12,500 --> 00:11:14,800 performance during the day. Slept like a baby. 190 00:11:15,200 --> 00:11:18,900 All these Actors that I've missed came back and the other 191 00:11:18,900 --> 00:11:23,200 was that there are processes that we can do like for me e w 192 00:11:23,200 --> 00:11:27,100 was this first one exercise with oxygen therapy where you can 193 00:11:27,100 --> 00:11:31,600 actually dramatically detoxify or change the composition of 194 00:11:31,608 --> 00:11:34,400 your body to a point where you can perform at a much greater 195 00:11:34,400 --> 00:11:38,500 level. You've of course found that with 196 00:11:38,600 --> 00:11:42,900 ketones as a as a ketone bodies, is a performance indicators. 197 00:11:42,900 --> 00:11:46,700 Well no totally maybe it was all that the Catalyst for you really 198 00:11:46,700 --> 00:11:49,700 diving deep into formulations and just kind of, you know, 199 00:11:49,700 --> 00:11:53,100 becoming your own chemist. Basically it was it was, I had 200 00:11:53,100 --> 00:11:57,000 done a lot of chemistry, I if we're this is just audio, but 201 00:11:57,000 --> 00:11:59,500 down here, March towards my left, I've got the original 202 00:11:59,500 --> 00:12:03,500 chemistry set, not the actual original, but the original year 203 00:12:03,500 --> 00:12:07,000 and model of the chemistry set, I was able to pick up off eBay a 204 00:12:07,000 --> 00:12:10,400 few years ago from my first chemistry set when I was six 205 00:12:10,400 --> 00:12:12,600 years old was like my big present nice. 206 00:12:12,600 --> 00:12:15,800 And then I've got that one I got when I was a year later which is 207 00:12:16,100 --> 00:12:18,900 Three-piece. Big ol, steel chemistry set. 208 00:12:18,900 --> 00:12:22,200 Then my stepdad was a well-known microbiologist. 209 00:12:22,200 --> 00:12:25,700 And so he was my kind of guide to chemistry and microbiology 210 00:12:25,700 --> 00:12:27,900 and some of those things really, smart guy. 211 00:12:27,900 --> 00:12:32,100 Name is Jack Matisse and so I had this background in 212 00:12:32,100 --> 00:12:34,100 experimentation. I got my first laser when I was 213 00:12:34,100 --> 00:12:38,500 nine and a half years old by hand, I built my first radio and 214 00:12:38,500 --> 00:12:40,100 I was five and a half, almost six years old. 215 00:12:40,800 --> 00:12:42,500 So I had a bit of a science background. 216 00:12:42,800 --> 00:12:45,600 I did a bunch of extraction things using vacuum pumps. 217 00:12:45,900 --> 00:12:50,200 And ice water and ice to alcohol when I was between the ages of 218 00:12:50,200 --> 00:12:54,700 six and nine years old. So I did have some, some kind of 219 00:12:54,700 --> 00:12:56,500 experimental background. I was reading Scientific 220 00:12:56,500 --> 00:13:00,700 American and and some of these deeper science, Publications and 221 00:13:00,700 --> 00:13:02,800 understanding the lingo. So you would then I want to make 222 00:13:02,800 --> 00:13:06,400 won the science fair project. It was like, I was the kid man I 223 00:13:06,400 --> 00:13:11,300 was and it was never a volcano. It was, in fact my mother my 224 00:13:11,300 --> 00:13:14,900 mother would joke that she had to get dressed rapidly after I 225 00:13:14,900 --> 00:13:17,500 went to school. UND show until they because I'd 226 00:13:17,500 --> 00:13:21,400 doing bring somebody I did bring something so dangerous that the 227 00:13:21,400 --> 00:13:24,100 principal would call and say get this guy out of here, he's got 228 00:13:24,100 --> 00:13:27,900 to kill the furrow and in his class, I like it. 229 00:13:27,900 --> 00:13:32,000 So yeah, so I was fine but the real Catalyst was my wife. 230 00:13:32,100 --> 00:13:36,700 And I we had all three of our children at home all homers, and 231 00:13:36,900 --> 00:13:39,100 a hot tub, and a birthing chair. And eventually the couch in 232 00:13:39,100 --> 00:13:43,500 front of the fireplace and during that last birth, the 233 00:13:43,500 --> 00:13:47,600 Midwife is before the Sackler Only took advantage of America 234 00:13:48,000 --> 00:13:52,400 in the painkiller Arena. The, the Midwife gave my wife 235 00:13:52,400 --> 00:13:57,100 for Oxycodone because she had torn a bit giving birth to my 236 00:13:57,100 --> 00:14:00,400 youngest daughter, Olivia who actually works for me now. 237 00:14:00,500 --> 00:14:04,500 It's great. And she fell in love with it and 238 00:14:04,500 --> 00:14:07,000 a decade later, she committed suicide on the very same drug. 239 00:14:07,700 --> 00:14:13,300 So the Midwest it had on on. Yeah, I'm on oxycodone. 240 00:14:13,600 --> 00:14:17,200 So that was the Catalyst. It was 2008. 241 00:14:18,400 --> 00:14:22,500 You know, and I ran upstairs, I'd had a call from a neighbor 242 00:14:23,000 --> 00:14:24,900 who was a private eye who said, get up here, something's 243 00:14:24,900 --> 00:14:27,200 happening. And I ran up, there was an 244 00:14:27,200 --> 00:14:28,800 emergency vehicle in front of my house. 245 00:14:28,800 --> 00:14:34,200 I ran up to the master bedroom and she was laying On the on the 246 00:14:34,300 --> 00:14:36,800 floor. And she was surrounded by a 247 00:14:36,808 --> 00:14:40,900 bunch of Oxycodone Oxycontin bottles and some methadone 248 00:14:40,900 --> 00:14:46,300 methadone syringe and and a bottle of really crappy cheap 249 00:14:46,300 --> 00:14:49,000 wine that it was empty. This is the middle for your 250 00:14:49,000 --> 00:14:52,000 wife. Where's my wife man? 251 00:14:52,000 --> 00:14:55,600 So yeah, it's sad. They were sticking a, 6-inch 252 00:14:55,600 --> 00:15:00,800 needle into her breastbone and the try to revive her because 253 00:15:00,800 --> 00:15:05,100 she was an organ donor. So, so that was, that was the 254 00:15:05,100 --> 00:15:10,800 big one. And so, she passed away and, and 255 00:15:10,800 --> 00:15:15,000 I took three kids we moved up to Northern Washington and I and I 256 00:15:15,000 --> 00:15:19,000 buried myself back into biochemistry because I was very 257 00:15:19,400 --> 00:15:23,100 interested in how to get people off of addictive substances. 258 00:15:23,100 --> 00:15:28,500 That was the first kind of goal, and I knew enough to be able to 259 00:15:28,500 --> 00:15:31,800 put things together and try them out and I had a brain. 260 00:15:32,000 --> 00:15:34,700 Burning software company at the Kaya, at the time called idea 261 00:15:34,700 --> 00:15:39,100 Fisher, which was, I was business partners with the 262 00:15:39,100 --> 00:15:43,600 co-founder of Century 21, real estate and he loved. 263 00:15:44,400 --> 00:15:47,000 He loved making jokes, he wanted to be a performer at one time. 264 00:15:47,000 --> 00:15:50,600 Yeah, she was a famous singer back in the 50s at one time as 265 00:15:50,600 --> 00:15:54,900 well. And and so we were making 266 00:15:54,900 --> 00:15:56,900 brainstorming software. So I had a bunch of customers 267 00:15:56,900 --> 00:16:01,800 who are really smart people who valued cognitive performance and 268 00:16:01,900 --> 00:16:06,900 and so, I had these people, I could send test tubes of shitty 269 00:16:06,900 --> 00:16:09,300 tasting powder, to and say, try this. 270 00:16:09,300 --> 00:16:12,100 And let me know if it makes you perform better or worse or 271 00:16:12,100 --> 00:16:14,500 whatever. And here's an online form, you 272 00:16:14,508 --> 00:16:19,100 can fill out to let me know how that combination performed and I 273 00:16:19,100 --> 00:16:22,700 sent 3,000 different formulations to people. 274 00:16:23,100 --> 00:16:28,200 And at the room at the end of it, 1000 of these beta testers, 275 00:16:28,200 --> 00:16:31,400 have tried different variations of these formulas until they 276 00:16:31,400 --> 00:16:34,500 kind of It. And it became this, this 277 00:16:34,500 --> 00:16:38,300 cognitive performance enhancer, and that's kind of what started 278 00:16:38,300 --> 00:16:39,800 this. I was afraid to sell it, I 279 00:16:39,800 --> 00:16:42,200 didn't want to, I didn't want to, you know, I wanted to give 280 00:16:42,200 --> 00:16:44,200 it to people. I wanted him to try it. 281 00:16:44,300 --> 00:16:47,600 And I worked in a rehab center about every six weeks. 282 00:16:47,600 --> 00:16:51,200 I would spend time in a rehab center and just help them, you 283 00:16:51,200 --> 00:16:53,700 know, help learn what they're all about. 284 00:16:53,800 --> 00:16:57,200 Learn, why they were addicted. Learn, you know what the factors 285 00:16:57,200 --> 00:16:59,900 were about them and and I came to the conclusion that if I 286 00:16:59,900 --> 00:17:04,300 could help people. Detox quickly and painlessly and 287 00:17:04,300 --> 00:17:06,500 affordably. If I could help them to make 288 00:17:06,500 --> 00:17:09,599 better decisions by giving them some cognitive performance back 289 00:17:10,200 --> 00:17:13,400 and some maybe some, you know, cognitive repair some cerebro 290 00:17:13,400 --> 00:17:15,800 repair. And then if I could help them 291 00:17:15,800 --> 00:17:21,300 get Natural Energy via ATP by the mitochondria so they can 292 00:17:21,300 --> 00:17:24,599 execute on those ideas. The end result would be an 293 00:17:24,599 --> 00:17:28,300 individual who's going from making successively, poor 294 00:17:28,300 --> 00:17:31,000 decisions because they were, you know, they were chasing the 295 00:17:31,008 --> 00:17:33,300 dragon. They were looking for the next 296 00:17:33,300 --> 00:17:37,400 hit, or the next fix to being people that were making better 297 00:17:37,400 --> 00:17:39,800 decisions and they had the energy to execute on those 298 00:17:39,800 --> 00:17:42,800 decisions. And that little bit of success 299 00:17:42,800 --> 00:17:46,400 or a lot of success, since many cases that they achieved would 300 00:17:46,400 --> 00:17:49,500 become the fuel that dopaminergic fuel, that would 301 00:17:49,500 --> 00:17:51,000 keep them moving forward in life. 302 00:17:51,600 --> 00:17:54,100 So that's kind of how that whole thing came together and 303 00:17:54,200 --> 00:18:00,700 eventually, after after having a date, I was on a match.com date 304 00:18:01,000 --> 00:18:04,600 and I was in ahem Washington and had a date with a real estate 305 00:18:04,600 --> 00:18:08,000 agent. And we were a little tiny bar 306 00:18:08,000 --> 00:18:12,900 next to Washington State University and probably held it. 307 00:18:12,900 --> 00:18:18,200 I think it had 20/20 tables total maybe 40 seats total and 308 00:18:18,600 --> 00:18:21,900 we're sitting there at a little booth and she says, hey you got 309 00:18:21,900 --> 00:18:25,600 to meet my my ex-boyfriend he's the coolest guy and he was up at 310 00:18:25,600 --> 00:18:29,700 the bar. It's so big tall, six-foot-four 311 00:18:30,400 --> 00:18:32,600 lanky guy. Comes down. 312 00:18:32,600 --> 00:18:35,100 And he's a, he's a Brit and he was the one of the lead 313 00:18:35,100 --> 00:18:37,800 photographers for Sports Illustrated, especially the 314 00:18:37,800 --> 00:18:41,400 Olympic issues. And and he was just super nice 315 00:18:41,400 --> 00:18:45,900 guy and Mike and I hit it off, really well, fact, he and I hit 316 00:18:45,900 --> 00:18:47,800 it off as good or better than she. 317 00:18:47,800 --> 00:18:54,800 And I did of he's still a friend today and a customer and he he 318 00:18:54,800 --> 00:18:56,400 said, I said, hey, what's your biggest? 319 00:18:56,400 --> 00:18:59,500 You know, I write I'm in. I'm in kind of nootropic 320 00:18:59,800 --> 00:19:03,100 evangelism mode. But again, I II just have clear, 321 00:19:03,100 --> 00:19:05,900 test tubes of and and these capsules I developed as well. 322 00:19:05,900 --> 00:19:09,600 These weird-looking capsules of these highly functional product, 323 00:19:09,600 --> 00:19:12,500 and I wanted everybody to try it because I thought it was so 324 00:19:12,900 --> 00:19:15,300 profound that with the way, it could improve your you 325 00:19:15,300 --> 00:19:17,800 performance. And I said, what's your biggest 326 00:19:17,800 --> 00:19:20,500 problem goes, man? He goes, I am so ATD because I 327 00:19:20,500 --> 00:19:23,300 can't, I just can't focus on anything and it's got worse as 328 00:19:23,300 --> 00:19:26,300 I've gotten older. And I had a motorcycle accident 329 00:19:26,300 --> 00:19:29,000 at that, just about neutered me. And so my testosterone levels 330 00:19:29,000 --> 00:19:32,800 are really low and so I gave Test tube and I gave him some 331 00:19:32,800 --> 00:19:35,600 capsules. And the next morning he had to 332 00:19:35,600 --> 00:19:41,200 fly out to South Africa to shoot the guy they called Blade. 333 00:19:41,200 --> 00:19:46,300 Runner Pistorius was his name. He was a, he was a sprinter 334 00:19:46,300 --> 00:19:49,600 Olympic sprinter who had he was? His legs were cut off at the 335 00:19:49,608 --> 00:19:52,600 knees. And he had carbon fiber, you 336 00:19:52,600 --> 00:19:57,000 know, four legs and feet, and, and he was very fast. 337 00:19:57,500 --> 00:20:00,500 Eventually ended up shooting his girlfriend and killing her, and 338 00:20:00,500 --> 00:20:03,800 going to prison for a while. I'll but but at this point he 339 00:20:03,800 --> 00:20:08,300 was he was the belle of the ball and Mike shot him and then 340 00:20:08,300 --> 00:20:12,600 texted me from South Africa going, dude, this shit's crazy 341 00:20:12,600 --> 00:20:17,200 good. I got the shot and it was, you 342 00:20:17,200 --> 00:20:18,900 know, he's good. How can I get more? 343 00:20:19,400 --> 00:20:22,000 And then when he got back to the states, he kept calling and 344 00:20:22,000 --> 00:20:24,500 calling and calling. And I never answer my phone. 345 00:20:25,300 --> 00:20:28,800 I was busy formulating, and eventually after a few months, I 346 00:20:28,800 --> 00:20:31,300 picked up the phone. I said, Mike, I'm really sorry. 347 00:20:31,300 --> 00:20:33,900 I'm Blowing you off. I just, you know, don't know 348 00:20:33,908 --> 00:20:35,000 what to do, and he goes, Hey, listen. 349 00:20:35,000 --> 00:20:36,600 And he goes totally cool understanding us. 350 00:20:36,600 --> 00:20:38,700 But listen, I'm 30 minutes from you right now. 351 00:20:38,900 --> 00:20:42,200 I'm driving up, make me as much of that stuff as you can. 352 00:20:42,500 --> 00:20:46,100 I will pay whatever it takes and we met in a little restaurant. 353 00:20:46,200 --> 00:20:50,500 And, and I gave them a bunch of test tubes of of this nootropic 354 00:20:50,700 --> 00:20:55,200 stack about 27, different compounds and that forced me 355 00:20:55,200 --> 00:20:58,500 into the decision-making of I need to make this available to 356 00:20:58,500 --> 00:21:01,100 people and that's great. So yeah. 357 00:21:01,100 --> 00:21:03,300 So since Is that what you all been doing that? 358 00:21:03,300 --> 00:21:05,800 It's pretty awesome. I mean, it's terrible, the 359 00:21:06,100 --> 00:21:09,800 situation that transpired to become the Catalyst for you 360 00:21:09,800 --> 00:21:12,700 doing this. But it's good that you've taken 361 00:21:12,700 --> 00:21:16,300 that experience and put it to good use by trying to just help 362 00:21:16,300 --> 00:21:18,400 people wean off of their addictive substances and just 363 00:21:18,400 --> 00:21:22,400 help people's lives improve, you know, full-fledged but honestly, 364 00:21:22,400 --> 00:21:24,700 just gaining more confidence in themselves, that's freaking 365 00:21:24,700 --> 00:21:27,100 awesome. Yeah thanks man. 366 00:21:27,300 --> 00:21:30,200 You know it's been it continues to be really neat Journey 367 00:21:30,200 --> 00:21:34,800 because we've thanks to I my company which was called Web 368 00:21:34,800 --> 00:21:39,500 nutrients back then was acquired just just about a year ago by a 369 00:21:39,508 --> 00:21:43,900 company called by optimizers and you know the folks maybe Matt 370 00:21:43,900 --> 00:21:47,300 and Wade either I am familiar with my optimizers I send me a 371 00:21:47,300 --> 00:21:49,500 bunch of magnesium. Awesome. 372 00:21:49,500 --> 00:21:53,200 Yeah those are the guys. That's one of our killer apps 373 00:21:53,200 --> 00:21:55,200 magnesium. Yeah. 374 00:21:55,200 --> 00:21:57,800 There there are credible. People and they said, hey, 375 00:21:57,800 --> 00:22:00,300 here's the deal. In fact, it was kind of fun. 376 00:22:00,300 --> 00:22:05,600 They, they, they found me on Facebook because a common friend 377 00:22:05,800 --> 00:22:10,000 of the CEO, mackel aunt. And I poured out a bunch of test 378 00:22:10,000 --> 00:22:12,900 tubes of my products. I packaged everything in test 379 00:22:12,900 --> 00:22:16,600 tubes back then because I had funded a company using test tube 380 00:22:16,600 --> 00:22:20,300 babies back in the in the 80s. It's a long story won't get into 381 00:22:20,300 --> 00:22:25,800 a bit. But but he saw it, he said he 382 00:22:25,800 --> 00:22:28,400 said, How do I meet that guy? And and so this guy Brad 383 00:22:28,400 --> 00:22:31,600 Costanza said, hey I know that guy, well, let me turn you on to 384 00:22:31,600 --> 00:22:34,800 him and so he didn't introduction and a couple months 385 00:22:34,800 --> 00:22:39,700 later or six weeks, later we got on his own call and he said, 386 00:22:39,700 --> 00:22:42,200 hey, are you interested in selling your company? 387 00:22:42,200 --> 00:22:45,000 I said, no, I'm not. And he goes great because I 388 00:22:45,000 --> 00:22:46,300 think we could probably do business. 389 00:22:47,000 --> 00:22:52,200 And so that's what we did. We he said, let's, let's do this 390 00:22:52,200 --> 00:22:53,500 man. He goes. 391 00:22:53,900 --> 00:22:58,300 How about if I buy? Thousands of dollars of your 392 00:22:58,300 --> 00:23:01,400 product and try it. And then I'm going to do some 393 00:23:01,400 --> 00:23:04,800 analytics, some some testing of it on myself and my business 394 00:23:04,800 --> 00:23:07,900 partner Wayde and a bunch of other employees and friends of 395 00:23:07,900 --> 00:23:10,300 mine. And I want to try to see if your 396 00:23:10,300 --> 00:23:12,100 product is as good as they say it is. 397 00:23:12,100 --> 00:23:15,200 And you know customized. We customize everything for the 398 00:23:15,200 --> 00:23:17,300 individual. So we customize a bunch of 399 00:23:17,300 --> 00:23:19,500 formulas and kept doing it your month after month. 400 00:23:19,500 --> 00:23:22,800 And eventually he said, hey let's do this, man. 401 00:23:23,100 --> 00:23:24,700 He goes. Let's form a new brand. 402 00:23:25,000 --> 00:23:28,400 Will call in Utopia. Yeah, and let's optimize our 403 00:23:28,400 --> 00:23:31,900 your products for these nine products, we had 30 something. 404 00:23:31,900 --> 00:23:34,800 At the time he goes, let's limit this denying and let's do the 405 00:23:34,800 --> 00:23:37,200 products that have been most fundamentally profound for me 406 00:23:37,900 --> 00:23:41,400 and and for my associates and let's focus on that. 407 00:23:41,400 --> 00:23:45,100 And we're going to hide you behind a mister newts moniker. 408 00:23:45,700 --> 00:23:48,500 And we're going to we're going to use a vocoder so that we can 409 00:23:48,500 --> 00:23:51,800 do a podcast with you and you're going to sound like you're an 410 00:23:51,800 --> 00:23:56,500 FBI informant and it was great, it was great, but You guys, 411 00:23:56,500 --> 00:23:58,800 here's the deal man because if this doesn't work out of our 412 00:23:58,800 --> 00:24:01,700 relationship doesn't work out if you decide for any reason, this 413 00:24:01,700 --> 00:24:03,500 is not going to be a cool thing for you. 414 00:24:04,800 --> 00:24:07,100 No harm. No foul, you go your own way, 415 00:24:07,100 --> 00:24:10,900 you're gonna have a bigger business and, and, and you'll be 416 00:24:10,900 --> 00:24:14,100 fine and we'll be, you know, and we'll go do our own thing. 417 00:24:14,800 --> 00:24:17,800 If it does work out we'd like the opportunity to, you know, to 418 00:24:18,000 --> 00:24:21,100 merge your business into this nutopia thing that we're 419 00:24:21,100 --> 00:24:24,600 creating and create it. And not only was it like the 420 00:24:24,600 --> 00:24:27,900 best move I had. A number of offers, I had three 421 00:24:27,900 --> 00:24:30,000 other offers on the company at the time that we're pretty 422 00:24:30,000 --> 00:24:32,800 significant and would have been great cash outs. 423 00:24:32,800 --> 00:24:38,800 But I also the the dialogue with these people never seem to go 424 00:24:38,800 --> 00:24:41,800 into, we want to change the world or we want to make a 425 00:24:41,800 --> 00:24:44,700 massive difference in people's lives, or their health. 426 00:24:45,000 --> 00:24:48,800 It was always how much, how thin can we make the Marge or how, 427 00:24:48,900 --> 00:24:51,500 how big can we make the margins on this by using substandard 428 00:24:51,500 --> 00:24:52,500 product? Yeah. 429 00:24:52,600 --> 00:24:56,400 And and you know, how fast can we do to until we With this 430 00:24:56,400 --> 00:25:00,300 thing or take it public. And it, it was not the kind of 431 00:25:01,000 --> 00:25:02,600 the, it's not what I saw for the company. 432 00:25:02,600 --> 00:25:06,100 And because of the experience of me getting into this, with my 433 00:25:06,100 --> 00:25:10,900 wife passing away and is I kind of had bigger plans for it, and 434 00:25:10,900 --> 00:25:13,500 I wasn't exactly hungry for more dollars. 435 00:25:13,500 --> 00:25:16,700 I was more hungry for making change and so it has been this 436 00:25:16,700 --> 00:25:21,100 incredible journey and you know, we've we've helped you know, 437 00:25:21,300 --> 00:25:25,600 tens of thousands over 100,000. Now people have an improved 438 00:25:25,600 --> 00:25:27,400 experience. Once in life, and that's kind of 439 00:25:27,400 --> 00:25:29,700 the goal continues to be that. Yeah, that is awesome. 440 00:25:29,700 --> 00:25:32,300 And I mean, when it comes to business, like you have to, you 441 00:25:32,300 --> 00:25:36,300 have to build something ideally that fulfills you. 442 00:25:36,300 --> 00:25:38,600 And oftentimes, it's not going to be, it's not going to 443 00:25:38,608 --> 00:25:41,400 encourage from a dollar figure, like you have to have set 444 00:25:41,400 --> 00:25:43,500 especially with Like An Origin story like yours, like you want 445 00:25:43,500 --> 00:25:45,400 to be able to hang your hat on, something that you can be proud 446 00:25:45,400 --> 00:25:47,000 of that. You never had to sacrifice your 447 00:25:47,000 --> 00:25:49,500 integrity bit to build, and they can feel confidence. 448 00:25:49,500 --> 00:25:52,400 Making a positive impact on, you know, countless people which it 449 00:25:52,400 --> 00:25:53,900 sounds like, that's exactly what you're doing. 450 00:25:55,400 --> 00:25:57,600 I hope so. Yeah, we amuse the feedback says 451 00:25:57,600 --> 00:26:01,800 yes, let's see how you'd say? Yes, let's dive back. 452 00:26:01,800 --> 00:26:05,600 This time didn't opium. And so you get, its nine core 453 00:26:05,600 --> 00:26:09,700 products and they're all nootropic in nature right there. 454 00:26:09,700 --> 00:26:12,000 Are all a nootropic blind, correct? 455 00:26:12,600 --> 00:26:15,600 Yes, and actually, it's expanded to I think we got 11 or 12 right 456 00:26:15,600 --> 00:26:17,500 now. So yes, and they're all, they're 457 00:26:17,500 --> 00:26:21,000 only Tropics, which means, they're basically, they're 458 00:26:21,000 --> 00:26:23,300 wrapped around it. So people think about nootropics 459 00:26:23,300 --> 00:26:24,700 they think about the Limitless move. 460 00:26:24,900 --> 00:26:28,000 And in CT, 48, if they know anything about that. 461 00:26:28,000 --> 00:26:29,700 If you've ever seen, if you haven't seen the movie go see 462 00:26:29,700 --> 00:26:32,400 the movie called Limitless with Bradley Cooper, it's a great 463 00:26:32,400 --> 00:26:34,600 movie. And I think it's really the 464 00:26:34,600 --> 00:26:36,700 thing that launched the nootropics. 465 00:26:36,700 --> 00:26:38,500 You know, that it brought it into the mainstream. 466 00:26:38,500 --> 00:26:42,300 It wasn't just Dave, asprey doing some acting with modafinil 467 00:26:42,300 --> 00:26:48,400 or or, you know, some of the early, biohackers doing weird 468 00:26:48,400 --> 00:26:52,100 stuff with with, you know, drugs that are either illegal or 469 00:26:52,100 --> 00:26:57,100 pseudo legal and So the movie help to Harold in that, in fact, 470 00:26:57,100 --> 00:27:01,100 I probably owe Bradley Cooper a bunch of money for his his 471 00:27:01,500 --> 00:27:04,600 promotion of his undoing promotion of our product. 472 00:27:05,900 --> 00:27:11,100 But that what really is important is, yes, we we do a 473 00:27:11,108 --> 00:27:13,800 thing called neurogenesis where we basically help your brain 474 00:27:13,800 --> 00:27:20,100 create create new neurons and trim burned-out dendrites and 475 00:27:20,100 --> 00:27:23,900 and clean out mitochondrion and form Newcomb mitochondria in the 476 00:27:23,900 --> 00:27:27,200 brain in the body. And all of these functions and 477 00:27:27,200 --> 00:27:30,100 those are the technical functions that are stuff does. 478 00:27:30,600 --> 00:27:34,300 But the more important part is we help you achieve Optimum 479 00:27:34,300 --> 00:27:39,600 states of operations. So like, for me focusing is 480 00:27:39,600 --> 00:27:43,500 always been a challenge ever since Accutane Focus has been a 481 00:27:43,500 --> 00:27:47,600 challenge. So so building a stack, a stack, 482 00:27:47,600 --> 00:27:51,200 meaning a number of components that in a number of ingredients, 483 00:27:51,200 --> 00:27:54,600 that make up a finished product building, a stack that helps me 484 00:27:54,800 --> 00:27:58,500 Perform really well in focus for extended periods of time without 485 00:27:58,500 --> 00:28:02,700 feeling bad, like I never felt good on Adderall as my employees 486 00:28:02,700 --> 00:28:05,400 called up the asshole drug. Because every time I was on it 487 00:28:05,600 --> 00:28:07,500 and they would come in to talk to me, I would bite their heads 488 00:28:07,500 --> 00:28:11,400 off and so that never felt comfortable to me. 489 00:28:11,400 --> 00:28:15,900 Plus it, they gave me restless leg syndrome because of 490 00:28:15,900 --> 00:28:21,200 vasoconstriction and and burnout adrenal burnout, which was just 491 00:28:21,200 --> 00:28:24,000 not fun. All of those, these are factors 492 00:28:24,000 --> 00:28:26,500 that are Effects of that. Now that's me. 493 00:28:26,600 --> 00:28:29,900 I'm not saying that some people don't aren't really blessed by, 494 00:28:30,200 --> 00:28:33,400 by that particular compound, but for me, it just wasn't 495 00:28:33,400 --> 00:28:37,100 comfortable but was really comfortable was when I took in 496 00:28:37,100 --> 00:28:41,000 my early formula when I took piracetam and choline bitartrate 497 00:28:41,000 --> 00:28:43,700 and I did a little bit of caffeine and thin iron with that 498 00:28:44,000 --> 00:28:47,700 I suddenly performed well for about four and a half hours from 499 00:28:47,700 --> 00:28:51,000 really well really focused didn't feel like an asshole 500 00:28:51,000 --> 00:28:53,700 wasn't short tempered or anything and really got a lot of 501 00:28:53,708 --> 00:28:56,500 work done. And now here we are. 502 00:28:56,500 --> 00:28:58,900 We you know, we fast-forward, whatever. 503 00:28:58,900 --> 00:29:05,700 This is 14 years, 15 years, 16 years, and I can on demand, I 504 00:29:05,700 --> 00:29:10,100 can go into a state. Meaning, I can go take a 505 00:29:10,100 --> 00:29:12,500 component, I can go into a focused state or I can take 506 00:29:12,500 --> 00:29:14,400 another one, I can go into a loving State. 507 00:29:14,800 --> 00:29:17,500 I can take another one that I can be verbally fluent. 508 00:29:17,500 --> 00:29:20,500 I can have a podcast and I can be able to recall certain 509 00:29:20,700 --> 00:29:24,000 aspects of life or were stories or interesting. 510 00:29:24,800 --> 00:29:27,500 So the way that a neurochemical might work and I can do it with 511 00:29:27,500 --> 00:29:30,200 fluidity and and feel confident on it. 512 00:29:30,500 --> 00:29:33,600 Or I can do another one, where if I'm Intense or too intense. 513 00:29:33,600 --> 00:29:35,900 I take a thing called Xanadu, stick a couple squirts under the 514 00:29:35,900 --> 00:29:40,200 tongue and I chill out, but I don't fall asleep, I just am not 515 00:29:40,200 --> 00:29:42,400 anxious anymore, I'm not on edge. 516 00:29:43,000 --> 00:29:46,800 So being able to select States and go into high performance 517 00:29:46,800 --> 00:29:52,900 States, whatever that is again Focus or loving or creative, or 518 00:29:52,900 --> 00:29:58,000 introspective or Chill. And knowing that I'm actually 519 00:29:58,000 --> 00:30:01,400 improving my body's ability to get into that state. 520 00:30:01,400 --> 00:30:04,900 Every time I do a dose of this, I'm improving my ability to 521 00:30:04,908 --> 00:30:08,700 naturally, get into that state with, or without these compounds 522 00:30:08,700 --> 00:30:14,000 is a really powerful place to play because I can go from, I 523 00:30:14,000 --> 00:30:17,000 can go from work, where I've got to be highly focused, or on the 524 00:30:17,000 --> 00:30:19,700 creative, or I've got to get into management mode, or I've 525 00:30:19,700 --> 00:30:22,400 got to get an acquisition motor technology mode, where 526 00:30:22,400 --> 00:30:25,500 development motor biochemical, Assist mode. 527 00:30:25,800 --> 00:30:29,800 And I can go home to my sweetheart and not be obsessed 528 00:30:29,800 --> 00:30:31,800 with work. And not feel like I've gotta 529 00:30:32,100 --> 00:30:36,900 have, you know, four martinis to unplug and and those are I think 530 00:30:36,900 --> 00:30:40,900 those are what people are really ultimately looking for is yeah I 531 00:30:40,900 --> 00:30:42,600 want to raise my performance level. 532 00:30:42,600 --> 00:30:48,600 I mean we we all want to be more cognitively capable but we also 533 00:30:48,600 --> 00:30:54,100 want to be more Effective at doing the things that are 534 00:30:54,100 --> 00:30:57,300 important to us. And that's a state change. 535 00:30:57,300 --> 00:31:00,500 That requires State optimization State change and really, 536 00:31:00,600 --> 00:31:05,400 rebuilding neural Pathways and getting neurochemical and 537 00:31:05,400 --> 00:31:08,100 physiological and biological chemical balance. 538 00:31:08,100 --> 00:31:11,800 So that we can again get into those States easier, we can flow 539 00:31:11,800 --> 00:31:14,800 from one state to another without having this really 540 00:31:14,800 --> 00:31:19,200 difficult time transitioning and we just want to have more fun 541 00:31:19,200 --> 00:31:23,000 and get into flow more And totally, how do you test and 542 00:31:23,000 --> 00:31:27,800 control for variables of like like like people that are prone 543 00:31:27,800 --> 00:31:30,400 to Placebo for instance. Like if someone consume 544 00:31:30,400 --> 00:31:33,900 something that they believe is going to result in them in 545 00:31:33,900 --> 00:31:38,000 touring a calmer state of mind. Maybe it's just a great sugar 546 00:31:38,000 --> 00:31:40,700 pill but like they take that and they automatically feel calmer 547 00:31:40,700 --> 00:31:43,600 because they went into it with the intention of this should 548 00:31:43,600 --> 00:31:45,600 make me calm, I had you control for them. 549 00:31:46,600 --> 00:31:48,000 Let's that's actually a great question. 550 00:31:48,000 --> 00:31:54,000 I love that because there is a certain amount of, of self State 551 00:31:54,700 --> 00:31:56,700 desire and optimization that can happen. 552 00:31:56,700 --> 00:31:58,600 And I highly suggest people do that. 553 00:32:00,600 --> 00:32:03,800 So, rather than then gauge for it and go. 554 00:32:03,800 --> 00:32:06,300 Okay, let's let we're going to, we're going to give the same 555 00:32:06,800 --> 00:32:09,400 formula the same capsule to everybody. 556 00:32:10,700 --> 00:32:14,000 And then we know that 30 to 40 percent of the people are going 557 00:32:14,000 --> 00:32:16,000 to have a positive result on that. 558 00:32:16,300 --> 00:32:18,300 And the rest are either going to be neutral or negative. 559 00:32:18,700 --> 00:32:21,200 So, placebo effect 101. You were going to get anywhere 560 00:32:21,200 --> 00:32:23,100 from 30 to 50 percent of the people are going to be 561 00:32:23,300 --> 00:32:27,000 responding placebo effect. What are with the differential 562 00:32:27,000 --> 00:32:30,400 is for us? And what we tested for there 563 00:32:30,400 --> 00:32:33,000 were 3,000 formulations. I did, by the way, to get to the 564 00:32:33,000 --> 00:32:36,700 first one that worked. So it was not it was not just 565 00:32:36,700 --> 00:32:40,500 happenstance and I had over 1,000 beta testers, they didn't 566 00:32:40,500 --> 00:32:47,200 all test, all the formulations, but in the end, The most 567 00:32:47,200 --> 00:32:51,600 effective formulations ended up in their hands and they gave us 568 00:32:51,600 --> 00:32:54,000 feedback. Here's what we found. 569 00:32:54,600 --> 00:32:58,700 We found that in order to that that once you start isolating 570 00:32:59,100 --> 00:33:04,200 and you do A/B tests on people, you find that that you can 571 00:33:04,900 --> 00:33:08,000 suggest people into a certain state of being, but if you go 572 00:33:08,000 --> 00:33:11,900 blind and you send them something and say, how does this 573 00:33:11,900 --> 00:33:14,600 make you feel? That's a little more open-ended. 574 00:33:14,900 --> 00:33:16,000 So that gives you a little bit better. 575 00:33:16,200 --> 00:33:22,000 The other is is when we started customizing the formula based on 576 00:33:22,000 --> 00:33:26,100 your age height, weight sex, your workout or training 577 00:33:26,100 --> 00:33:28,400 schedule, and those are two different things. 578 00:33:28,400 --> 00:33:31,700 Work out schedules are I want to sweat and I want to, I'm going 579 00:33:31,700 --> 00:33:34,500 to lift some weights or I want to run or I want a bicycle. 580 00:33:34,500 --> 00:33:36,400 I wanted to yoga training schedule. 581 00:33:36,400 --> 00:33:39,400 Is I have a goal in mind that I'm trying to accomplish and I 582 00:33:39,408 --> 00:33:44,800 am doing these sets of exercises and I'm doing this food program, 583 00:33:44,800 --> 00:33:50,200 a meeting like this, In order for me to, to get to a specific 584 00:33:50,200 --> 00:33:53,000 goal. So and a lot of times people 585 00:33:53,000 --> 00:33:55,200 think that I'm, you know, you're going, I'm going to work out 586 00:33:55,200 --> 00:33:57,300 well, I do have a goal in mind. Well, that's the training 587 00:33:57,300 --> 00:34:01,200 program then Sonia not to deviate on that but that's 588 00:34:01,200 --> 00:34:03,100 critical. But once you get those factors 589 00:34:03,100 --> 00:34:06,500 and then you ask people, okay? Now that we know your age, sex, 590 00:34:06,500 --> 00:34:09,000 weight High, you know, eating habits in a rest. 591 00:34:09,800 --> 00:34:11,900 What are the goals? You're trying to accomplish and 592 00:34:11,900 --> 00:34:15,699 when we asked those goals, then it allows us that combined with 593 00:34:15,699 --> 00:34:19,600 your These other factors and the fact that we've got millions 594 00:34:19,600 --> 00:34:22,500 millions of data points. Now, actually over, I think 595 00:34:22,500 --> 00:34:24,900 we've got over 20 million data points that we've accumulated 596 00:34:24,900 --> 00:34:30,699 over the last since 2008 and those allow us to, to basically 597 00:34:30,699 --> 00:34:33,199 do a deep dive into. The fact that if you're 180 598 00:34:33,199 --> 00:34:42,400 pounds, you're 5 foot nine, you have 10% 11% body fat, you train 599 00:34:42,400 --> 00:34:46,199 five days a week. Your primary training is Is 600 00:34:46,199 --> 00:34:51,600 lifting heavy weights and and you do hit, you know, high 601 00:34:51,600 --> 00:34:54,500 intensity interval training, three times a week on top of 602 00:34:54,500 --> 00:34:59,800 that and you're 27 years old, and your testosterone is running 603 00:34:59,800 --> 00:35:03,800 between 700 and 900, depending on what time of the year, it is. 604 00:35:03,800 --> 00:35:07,800 And what time of the month, it is, here's a formula that will 605 00:35:07,800 --> 00:35:12,700 match or will closely, you know, closer match then just a generic 606 00:35:12,700 --> 00:35:16,900 formula, your physiology. And if your Sorry to be more 607 00:35:16,900 --> 00:35:20,800 focused to be able to have an eight hour or nine. 608 00:35:20,800 --> 00:35:23,600 Our attend our performance window where you really want to 609 00:35:23,600 --> 00:35:27,700 be a rock star and you want to be able to unclog after that and 610 00:35:27,700 --> 00:35:32,300 not feel like you're trying to minded mitigate a caffeine rush. 611 00:35:33,800 --> 00:35:36,800 We optimize that formula specifically for that outcome 612 00:35:36,800 --> 00:35:40,900 for specifically for you, we customize it individually to for 613 00:35:40,900 --> 00:35:44,800 you as an individual. And what happens is by a 614 00:35:44,800 --> 00:35:48,000 combination of your Or data that you give us and the accuracy 615 00:35:48,000 --> 00:35:53,200 that data, our experience and our Deep dive into again, these 616 00:35:53,200 --> 00:35:57,900 millions of data points and then your feedback of taking our 617 00:35:57,900 --> 00:36:02,200 Solutions around the different times of day and time different 618 00:36:02,200 --> 00:36:05,800 events that you're trying to do to optimize against a change 619 00:36:05,800 --> 00:36:09,000 optimized were able to take that data and go cool. 620 00:36:09,200 --> 00:36:11,900 You need a little more CDP: on this next Formula. 621 00:36:11,900 --> 00:36:15,100 You need a little last stimulant stack. 622 00:36:15,100 --> 00:36:17,800 You need a little bit. Adaptogen and your B vitamin C 623 00:36:17,800 --> 00:36:21,400 to be higher and we then formulate the the stack with 624 00:36:21,400 --> 00:36:24,600 those changes in mind and in your next order, you get even 625 00:36:24,600 --> 00:36:28,400 closer to your ideal or if your body is changing, your brain is 626 00:36:28,400 --> 00:36:30,300 changing because you're advancing. 627 00:36:30,600 --> 00:36:33,900 We optimized for that as well. So you've got, like a difference 628 00:36:33,900 --> 00:36:37,000 Q for each customer which sounds like an inventory management? 629 00:36:37,000 --> 00:36:39,100 Nightmare. Ha ha ha. 630 00:36:39,400 --> 00:36:40,700 Yeah, yeah. It's so funny. 631 00:36:40,700 --> 00:36:42,300 You say that because it's absolutely true. 632 00:36:42,600 --> 00:36:46,000 When I started this. We were literally measuring 633 00:36:46,100 --> 00:36:49,800 Nowt, each compound by hand, and we're talking about some 634 00:36:49,800 --> 00:36:53,400 compounds were two mg. Some were 10, some were 50, some 635 00:36:53,400 --> 00:36:57,000 were 250, and then, we were scooping those into capsules and 636 00:36:57,000 --> 00:36:59,700 into test tubes, you know, weighing out each one of them 637 00:36:59,700 --> 00:37:04,200 pouring it way, poor way poor. And then capping it and getting 638 00:37:04,200 --> 00:37:07,500 it to the customer and we were now running at a profit that's 639 00:37:07,500 --> 00:37:11,000 for sure. Yeah, so about almost a year ago 640 00:37:11,000 --> 00:37:16,000 a year in July or yeah you're in July my business partners I had 641 00:37:16,200 --> 00:37:19,500 I had done a robotic certification, back in the, in 642 00:37:19,500 --> 00:37:22,700 the 80s and the early 80s. While I was in the military and 643 00:37:22,700 --> 00:37:24,700 I had a passion for robotic technology. 644 00:37:24,700 --> 00:37:29,400 And so I, I told them that we needed to have the intention of 645 00:37:29,400 --> 00:37:34,300 picking up, a robotics genius. And so we kind of all agreed 646 00:37:34,300 --> 00:37:38,400 that we needed to have that and lo and behold in this town of 647 00:37:38,400 --> 00:37:42,800 26,000 on the Mississippi River that I'm in, there happened to 648 00:37:42,808 --> 00:37:45,900 be a guy working, one of the largest Manufacturing. 649 00:37:46,100 --> 00:37:50,600 Plants locally called with the called, but it basically they 650 00:37:50,600 --> 00:37:55,000 made the concrete, they made the machines, that make the concrete 651 00:37:56,700 --> 00:38:00,300 concrete tunnels and concrete, piping the pipe cities, the 652 00:38:00,300 --> 00:38:03,500 infrastructure for cities, the infrastructure for Dubai 653 00:38:04,000 --> 00:38:07,200 infrastructure for London and they're, you know, multi tens of 654 00:38:07,200 --> 00:38:11,700 millions of dollars machines, and he happened to be a robotics 655 00:38:12,200 --> 00:38:16,000 expert working there. And we, we gave them a place to 656 00:38:16,100 --> 00:38:20,100 Say we gave him technology and some resources and he's creating 657 00:38:20,100 --> 00:38:24,400 these incredibly smart robotic technologies that help us to 658 00:38:24,400 --> 00:38:28,900 take those intake and feedback forms from our customers and put 659 00:38:28,900 --> 00:38:33,100 them into capsules using robotic technology to do very Precision. 660 00:38:33,100 --> 00:38:36,900 Fills with much higher position that we even had when we were 661 00:38:37,000 --> 00:38:38,900 measuring everything out by hand, nice. 662 00:38:38,900 --> 00:38:40,700 So yeah. That's exciting for sure. 663 00:38:40,700 --> 00:38:41,900 So wouldn't that be all rolled out? 664 00:38:42,800 --> 00:38:46,200 We're I'm going to start showing some videos of it on the Bayou 665 00:38:46,200 --> 00:38:51,600 tribe on the Bayou tribe in on Facebook and on Instagram. 666 00:38:52,000 --> 00:38:56,500 But you'll the first robots hit the end of next month and then 667 00:38:56,500 --> 00:39:00,200 we'll continue to grow more. We built one really cool 668 00:39:00,200 --> 00:39:04,100 prototyping robot for our prototyping lab which is I'm in 669 00:39:04,100 --> 00:39:06,700 a twenty three thousand three hundred square foot building 670 00:39:07,000 --> 00:39:13,100 that is committed to basically building we've got a Bio lab 671 00:39:13,100 --> 00:39:14,700 here. We've got a flavoring lab here 672 00:39:16,000 --> 00:39:19,700 so we do all of our testing and biological Discovery and here. 673 00:39:19,700 --> 00:39:23,200 And then we also have one in Bosnia where we have 20 phds or 674 00:39:23,200 --> 00:39:27,500 PhD candidates all working in a lab at the Birch University that 675 00:39:27,500 --> 00:39:29,800 are dedicated to just doing research for us. 676 00:39:30,500 --> 00:39:34,700 And so between those two, we're able to put that in practice. 677 00:39:34,700 --> 00:39:37,900 So the end of this end of next month, which I guess starts 678 00:39:37,900 --> 00:39:41,300 tomorrow, the end of next month which is almost here, we'll have 679 00:39:41,300 --> 00:39:46,900 the first Production robot out which will do will help put 680 00:39:46,900 --> 00:39:51,600 together the upbeat and Apex and some of those and then we have 681 00:39:51,600 --> 00:39:56,500 and brain flow and and then we have another one coming to has 682 00:39:56,500 --> 00:39:59,100 even more Precision that will be doing powder fills in some of 683 00:39:59,100 --> 00:40:01,000 those. So super excited about that 684 00:40:01,000 --> 00:40:04,700 because one it's the really bitching to see to watch them. 685 00:40:04,700 --> 00:40:07,300 Go to work. Yeah, I would imagine and the 686 00:40:07,300 --> 00:40:11,300 other is we have an AI expert in Bosnia who is taking the 687 00:40:11,300 --> 00:40:14,900 translation of all of These millions of data points and 688 00:40:14,900 --> 00:40:19,000 turning them into formulation profiles for customers. 689 00:40:19,000 --> 00:40:20,900 So that will continue to get even better and better 690 00:40:21,500 --> 00:40:25,300 eventually eventually if you can stick around long enough for the 691 00:40:25,300 --> 00:40:30,800 future, we hope to have either kitchen sized. 692 00:40:30,800 --> 00:40:34,200 You know, I units that are that would sit on, on your kitchen 693 00:40:34,200 --> 00:40:38,000 counter or sit on your bedside. That will create your nootropic 694 00:40:38,100 --> 00:40:42,400 based on your aura ring in your Fitbit and your your whoop. 695 00:40:42,600 --> 00:40:45,600 Data every morning and it'll create the stuff that you need 696 00:40:45,600 --> 00:40:48,800 that day for the activities. That your calendar says, you've 697 00:40:48,800 --> 00:40:52,200 got to have happening that day and that's kind of going to be 698 00:40:52,200 --> 00:40:55,700 pretty neat with nootropics requiring, so much of an 699 00:40:55,700 --> 00:40:59,500 individualized touch, it's got to be frustrating for for you to 700 00:40:59,500 --> 00:41:03,000 like see all these nootropic companies popping up that are 701 00:41:03,000 --> 00:41:07,200 just putting some generic probably less than efficacious 702 00:41:07,200 --> 00:41:10,100 dosage of these nootropic compounds into supplement and 703 00:41:10,100 --> 00:41:11,700 selling them with the significant market. 704 00:41:11,700 --> 00:41:14,000 Like that's gotta Get at you, for sure. 705 00:41:15,800 --> 00:41:19,600 It's, it's combination of it used to be. 706 00:41:19,600 --> 00:41:23,000 It used to be, I would, you know, I would pass up a storm 707 00:41:23,000 --> 00:41:24,600 and say dang it, they're stealing our fire. 708 00:41:25,100 --> 00:41:28,600 And then when I realized our attention was so high and our 709 00:41:28,600 --> 00:41:33,900 customers, I still get customer feedback on my phone and text 710 00:41:33,900 --> 00:41:38,800 every day and it was that that that reminded me that they can 711 00:41:38,800 --> 00:41:41,400 they can go and play that game and hopefully eventually people 712 00:41:41,400 --> 00:41:44,600 will realize that. That if they really want to make 713 00:41:44,600 --> 00:41:48,000 this a lifetime change for them that they're going to scale up. 714 00:41:48,000 --> 00:41:52,800 So yeah, I believe I've got I've got bottles in my lab from every 715 00:41:52,800 --> 00:41:56,500 manufacturer of every product out there not to copy but to 716 00:41:56,500 --> 00:41:59,500 take a look and say okay this is interesting. 717 00:41:59,500 --> 00:42:04,500 And also there was a friend of mine who made a thing called I 718 00:42:04,500 --> 00:42:11,500 believe it was six hour energy and his great customer at one 719 00:42:11,500 --> 00:42:15,300 time. And he he was sued by 5-hour 720 00:42:15,300 --> 00:42:19,200 Energy and I guess 5-hour Energy has a trophy case of all of the 721 00:42:19,200 --> 00:42:22,000 companies that have tried to rip them off and rip off their 722 00:42:22,000 --> 00:42:24,600 formulas, rebuff their packaging and rip off all those things. 723 00:42:24,800 --> 00:42:27,500 And it's all the companies that went down because they you know, 724 00:42:27,500 --> 00:42:29,900 they played the lawyer thing. We don't play the lawyer thing 725 00:42:29,900 --> 00:42:36,200 but we do you know, we do really commit ourselves to always 726 00:42:36,200 --> 00:42:39,800 innovating ahead of of what we consider competition. 727 00:42:39,900 --> 00:42:42,700 So yeah, I mean Superman you just be the best and then that 728 00:42:42,700 --> 00:42:45,700 kind of like paves the way for a lack of competition because 729 00:42:45,700 --> 00:42:49,200 you're just simply the best, you know, Yeah, actually we you know 730 00:42:49,200 --> 00:42:51,500 that man is what you do the same thing. 731 00:42:51,500 --> 00:42:56,300 Yeah, you gotta you know it's no fun if you're competitive in any 732 00:42:56,600 --> 00:43:01,400 at any level and even if you're not winning, doesn't mean you 733 00:43:01,400 --> 00:43:03,100 know beating the shit out of somebody else. 734 00:43:03,400 --> 00:43:06,100 It just means being true to yourself and being true to your 735 00:43:06,100 --> 00:43:09,800 clients and Performing and creating something that's so 736 00:43:09,800 --> 00:43:13,500 novel and special that that you don't even think of the 737 00:43:13,500 --> 00:43:15,300 competition. I don't wake up and think, oh my 738 00:43:15,300 --> 00:43:19,700 God, who's who's the next nzt? T48 player that's going to use, 739 00:43:19,700 --> 00:43:22,300 Bradley Cooper's likeness on some ad. 740 00:43:22,300 --> 00:43:25,900 Yeah, I wake up in the morning and I say, what am I, you know, 741 00:43:25,900 --> 00:43:30,900 what's the newest molecule? That I've discovered or my my 742 00:43:30,900 --> 00:43:33,700 guys in Bosnia of discovered that we could put to work that 743 00:43:33,700 --> 00:43:36,800 would make a Monumental change in somebody's life. 744 00:43:37,400 --> 00:43:40,200 That's way more fun. Yeah, totally man that gets you 745 00:43:40,200 --> 00:43:42,000 excited to. I mean, when it when it comes to 746 00:43:42,008 --> 00:43:44,500 compounds, when it comes to molecules, when it comes to 747 00:43:44,700 --> 00:43:49,200 specific, you know chemistry Within the body. 748 00:43:49,800 --> 00:43:52,800 A lot of people are very skeptical of supplements. 749 00:43:52,800 --> 00:43:55,400 Lot of people put a lot of emphasis on supplements, like I 750 00:43:55,400 --> 00:43:57,500 come from a bodybuilding background where, you know, 751 00:43:57,500 --> 00:43:59,300 supplements are held in very high regard. 752 00:43:59,500 --> 00:44:02,800 Oftentimes to the individuals demise are spending a ton of 753 00:44:02,800 --> 00:44:05,700 money on supplements. That may not be efficacious and 754 00:44:05,700 --> 00:44:08,100 a lot of people on the complete opposite of the spectrum and are 755 00:44:08,100 --> 00:44:11,600 just incredibly skeptical towards any supplements. 756 00:44:12,500 --> 00:44:14,400 And I think there's a lot of, you know, a lot of people and 757 00:44:14,400 --> 00:44:17,400 especially in the keto low carb nutrition space you know just 758 00:44:17,400 --> 00:44:20,400 really Placing emphasis on real food nutrition as opposed to 759 00:44:20,400 --> 00:44:22,700 supplement or it's just something you know, worthwhile 760 00:44:22,700 --> 00:44:24,700 for sure. But when it comes to actual 761 00:44:24,700 --> 00:44:28,500 compounds and molecules that people can ingest to consume to 762 00:44:28,500 --> 00:44:32,100 notice a difference, what are some Heavy Hitters? 763 00:44:32,100 --> 00:44:34,500 I mean, caffeine obviously is probably the one that most 764 00:44:34,500 --> 00:44:36,200 people are familiar with. They can take caffeine, they can 765 00:44:36,200 --> 00:44:41,100 take 200 mg of caffeine pill and generally feel a tangible 766 00:44:41,100 --> 00:44:44,400 difference within 20 minutes or so what are some other legal 767 00:44:44,400 --> 00:44:49,400 compounds that have a similar, you know, No impact within, you 768 00:44:49,400 --> 00:44:52,100 know, a short period of time. I love it. 769 00:44:52,200 --> 00:44:55,800 So one of my favorites is carnitine and there's there's, 770 00:44:55,800 --> 00:44:59,000 you know, Al car is the shorthand acetyl-l-carnitine, 771 00:45:00,300 --> 00:45:06,200 this is a very profound compound in terms of its ability to pass 772 00:45:06,200 --> 00:45:09,800 through the cellular membrane, and get into the mitochondria 773 00:45:10,300 --> 00:45:15,900 and help to improve both body, composition and ATP levels. 774 00:45:15,900 --> 00:45:19,500 So it as a byproduct of that basically it's shuttles short, 775 00:45:19,500 --> 00:45:23,300 for short. Short chain fatty acids into the 776 00:45:23,300 --> 00:45:27,400 mitochondria and helps to, you know, basically enhance that 777 00:45:27,600 --> 00:45:32,600 that biological process so that you're getting more ATP out. 778 00:45:32,700 --> 00:45:36,200 You're getting your if you do it, right? 779 00:45:36,200 --> 00:45:38,500 And you do it at the right dosage, you can actually start 780 00:45:38,500 --> 00:45:44,400 Browning your white fat or Beijing, is really, the term is 781 00:45:44,800 --> 00:45:48,500 you can start basically introducing mitochondria into 782 00:45:48,500 --> 00:45:52,600 white fat and that will That mitochondrial activity, will 783 00:45:52,600 --> 00:45:56,000 start burning the short chain fatty acids, that are located 784 00:45:56,000 --> 00:45:58,700 within that white fat. And as a result of that, you're 785 00:45:58,700 --> 00:46:00,700 going to get more energy out, you're going to get leaner 786 00:46:00,700 --> 00:46:03,800 automatically and your energy level is naturally going to go 787 00:46:03,800 --> 00:46:06,600 up because you're not jacking yourself with caffeine. 788 00:46:06,600 --> 00:46:09,800 What you're doing is you're basically letting the ATP. 789 00:46:09,800 --> 00:46:12,900 Do its job, adenosine triphosphate, which is a 790 00:46:13,100 --> 00:46:16,500 byproduct of mitochondrial output and you're letting it do 791 00:46:16,500 --> 00:46:19,600 its job of basically clearing things up and improving that 792 00:46:19,600 --> 00:46:21,100 performance. What kind of deal? 793 00:46:21,200 --> 00:46:24,000 that's a good one for L-Carnitine just like like 5, 10 794 00:46:24,000 --> 00:46:29,500 grams a day Well, actually you can with acetyl L-Carnitine and 795 00:46:30,500 --> 00:46:33,200 there's a, there's a bunch of different forms of carnitine but 796 00:46:33,300 --> 00:46:35,900 still carnitine. You can you can do wonders 797 00:46:35,900 --> 00:46:41,200 believe it or not with 250 to 500 mg if you potentiated a 798 00:46:41,200 --> 00:46:44,300 little bit and you can do that through either gut Flora 799 00:46:44,300 --> 00:46:50,200 enhancing your your bowel Flora or by by triggering it with some 800 00:46:50,200 --> 00:46:55,200 other factors like like para with MCT, you know medium-chain. 801 00:46:55,700 --> 00:46:58,600 Oil and you'll, it will automatically start converting 802 00:46:58,600 --> 00:47:01,300 that oil and we'll use that as fuel immediately. 803 00:47:01,300 --> 00:47:05,600 It's also a great way to improve kid, agentic activity quickly. 804 00:47:06,500 --> 00:47:09,500 But yeah you can do 5 and 10 grams, you don't need it. 805 00:47:09,500 --> 00:47:13,300 You if you'll find that there's a there's a performance point 806 00:47:13,300 --> 00:47:18,300 where you get up to about 2 grams and somewhere between 250 807 00:47:18,600 --> 00:47:21,600 we have a product of two hundred and thirty eight milligrams in a 808 00:47:21,607 --> 00:47:25,000 dose and it you can feel the performance increase. 809 00:47:25,600 --> 00:47:30,600 There's if you go to 500 mg, basically your, you know, 810 00:47:30,600 --> 00:47:34,700 increasing those doses, you'll feel profound difference in 811 00:47:34,900 --> 00:47:39,500 smooth regulated energy levels throughout the day as you get to 812 00:47:39,500 --> 00:47:44,600 122 grams the performance levels that the, the apparent 813 00:47:45,300 --> 00:47:49,400 performance doesn't necessarily radically increase but you do 814 00:47:50,100 --> 00:47:52,200 feel the fat burning potential coming on. 815 00:47:52,300 --> 00:47:56,100 So that's a good one. CTP choline is one Our city 816 00:47:56,100 --> 00:47:59,700 choline is the other name for it CD: is really great for 817 00:47:59,700 --> 00:48:03,400 providing additional. Choline it passes through the 818 00:48:03,400 --> 00:48:06,600 blood-brain barrier and what that does is it basically 819 00:48:06,600 --> 00:48:10,000 improves your cognitive performance of memory thinking 820 00:48:10,000 --> 00:48:13,800 Clarity and recall. So that's a that's a really 821 00:48:13,808 --> 00:48:17,000 valuable one. Try think some of the other 822 00:48:17,000 --> 00:48:21,500 killer went you know obviously caffeine and caffeine paired 823 00:48:21,500 --> 00:48:24,000 with the and I and caffeine paired with fats, we all know, 824 00:48:24,000 --> 00:48:27,000 you know. Coffee or Bulletproof Coffee. 825 00:48:27,100 --> 00:48:30,200 The, you know where Dave asprey started with this back in the 826 00:48:30,207 --> 00:48:36,800 days that's actually a pretty sound formula for a fee and and 827 00:48:36,900 --> 00:48:41,100 if you've ever explored Andrew huberman, who's kind of a goat 828 00:48:41,100 --> 00:48:44,200 in our space. Yeah, he's great as last time. 829 00:48:45,000 --> 00:48:46,400 Yep. He's badass. 830 00:48:47,600 --> 00:48:51,300 And, you know, when he talks about like, you know, his 831 00:48:51,300 --> 00:48:55,500 morning routine, where you do a little bit of Cold action, and 832 00:48:56,300 --> 00:48:59,700 And sunlight first thing in the morning, 1530 minutes sunlight. 833 00:48:59,700 --> 00:49:01,900 First thing in the morning, or at least light, even if it's 834 00:49:01,900 --> 00:49:05,400 cloudy out and don't don't drink your caffeine first thing in the 835 00:49:05,400 --> 00:49:08,300 morning. Wait, 90 minutes or two hours 836 00:49:08,300 --> 00:49:13,200 and then take your caffeine to allow the allowed the adenosine 837 00:49:13,200 --> 00:49:17,400 in the body to to, you know, flag a bit so that you're not 838 00:49:17,400 --> 00:49:20,300 caught in this. I'm going to plug the adenosine 839 00:49:20,300 --> 00:49:23,500 receptor in the brain, which is going to make me feel more 840 00:49:23,500 --> 00:49:25,200 wakeful. But as soon as that's unplug 841 00:49:25,200 --> 00:49:28,100 from the Caffeine molecule the adenosine flows back into makes 842 00:49:28,100 --> 00:49:30,300 you feel fatigued. And that's why people crash 843 00:49:30,500 --> 00:49:34,200 after coffee or they crash at 2 p.m. and if you just hold off on 844 00:49:34,200 --> 00:49:39,500 your caffeine and my hack to his act is if you do decaffeinated 845 00:49:39,500 --> 00:49:42,600 coffee, first thing in the morning and then you do your 846 00:49:42,600 --> 00:49:46,100 caffeine, caffeinated coffee, a couple hours later or I'll do a 847 00:49:46,100 --> 00:49:49,900 nootropic as well or I'll do one of our nootropic drinks, then 848 00:49:49,900 --> 00:49:51,900 your performance will increase and you won't have a crash in 849 00:49:51,900 --> 00:49:55,500 the afternoon, so you can be really sharp and you won't feel 850 00:49:55,700 --> 00:49:58,300 At that otherwise degrading side effect. 851 00:49:58,300 --> 00:50:01,400 So you, so, there's so many more brother. 852 00:50:01,500 --> 00:50:03,100 There are so many mother as you're well aware? 853 00:50:03,300 --> 00:50:06,200 Yeah, nice work on that. I'm assuming that people are 854 00:50:06,200 --> 00:50:09,500 consuming, just too much coffee, too much caffeine in general. 855 00:50:10,000 --> 00:50:13,400 The the ability for them to take note of some of these other 856 00:50:13,400 --> 00:50:14,900 compounds. Their system is likely going to 857 00:50:14,908 --> 00:50:18,500 be shunted quite a bit, right? Yes, absolutely. 858 00:50:18,700 --> 00:50:21,600 And there's a once you you know what you've wean yourself off of 859 00:50:21,600 --> 00:50:24,300 caffeine, which you can do in two weeks, pretty pretty 860 00:50:24,300 --> 00:50:27,300 successfully in two weeks. I did back in the 90s when our 861 00:50:27,300 --> 00:50:28,500 Earthly man, you be so proud of me. 862 00:50:29,400 --> 00:50:30,600 I love it. I love it. 863 00:50:30,600 --> 00:50:35,100 So gossip back in the, in the early 90s or the mid 90s. 864 00:50:35,700 --> 00:50:39,100 After I discovered, my first nootropic, which is called 865 00:50:39,100 --> 00:50:43,100 huperzine a, which is a acetylcholinesterase inhibitor. 866 00:50:43,600 --> 00:50:46,900 Meaning that the enzyme that breaks down acetylcholine in the 867 00:50:46,900 --> 00:50:49,000 brain. After the acetylcholine, is may 868 00:50:49,000 --> 00:50:52,700 be done one memory transition, it breaks to down, it puts it to 869 00:50:52,700 --> 00:50:56,600 rest if you if you block that I'm from breaking down these 870 00:50:56,600 --> 00:50:59,500 little, choline, it will keep flowing in the synapse and keep 871 00:50:59,500 --> 00:51:03,700 your cognitive performance up. So back then, what I did is I, 872 00:51:03,700 --> 00:51:08,100 as I got this compound, which is naturally extracted and and I 873 00:51:08,100 --> 00:51:11,800 gave it to you, 20 Intel engineers, and I said, what two 874 00:51:11,800 --> 00:51:14,700 things one is, I want to see if your performance. 875 00:51:14,700 --> 00:51:17,600 We want to set a baseline Performance Based on the number 876 00:51:17,600 --> 00:51:21,200 of thought, particles or units of thought that you apply every 877 00:51:21,200 --> 00:51:23,500 day. Like the number of emails you 878 00:51:23,500 --> 00:51:26,900 exchange the number of During sessions, you have meetings, you 879 00:51:26,908 --> 00:51:29,200 know how many times you have to come up with an idea how many 880 00:51:29,200 --> 00:51:32,500 phone calls you and alade and and mail and all the rest of the 881 00:51:32,500 --> 00:51:34,300 any of these activities were to measure that. 882 00:51:34,600 --> 00:51:37,700 Then we're going to wean you off coffee over two weeks and 883 00:51:37,900 --> 00:51:41,800 systematically, replace it with huperzine, a and after two weeks 884 00:51:41,800 --> 00:51:45,600 there, now off coffee using huperzine a as their kind of 885 00:51:45,600 --> 00:51:48,500 wakefulness solution. But more importantly, was a 886 00:51:48,508 --> 00:51:52,000 cognitive solution and we saw these individuals go from, what 887 00:51:52,000 --> 00:51:55,400 was a measurable after we did all the measurements we back. 888 00:51:56,100 --> 00:51:59,300 They're back labeled them and said okay we were handling this 889 00:51:59,300 --> 00:52:02,200 much data per day. We were working this many hours 890 00:52:02,200 --> 00:52:04,400 to get this much measurable work, done. 891 00:52:04,800 --> 00:52:08,600 And here we are. Six weeks later on this product 892 00:52:08,600 --> 00:52:12,200 and what we're finding is that we're doing this much more which 893 00:52:12,200 --> 00:52:15,300 was at the time it was a third more roughly, a third more 894 00:52:16,900 --> 00:52:20,100 thought particles or events every day for this group of 895 00:52:20,100 --> 00:52:24,500 Engineers they will to get done and the big wake-up call was 896 00:52:24,500 --> 00:52:28,000 holy shit man in Stead of just driving yourself hard with this 897 00:52:28,000 --> 00:52:32,100 wakefulness fluid called coffee, which is as much a, you know, 898 00:52:32,100 --> 00:52:35,800 it's it's a it's something we kind of feel like a warm blanket 899 00:52:36,700 --> 00:52:38,800 versus a Performance Tool. Yeah. 900 00:52:38,800 --> 00:52:41,900 By replacing that with huperzine, a, they were able to 901 00:52:41,900 --> 00:52:46,000 give this what was measurably a third more performance. 902 00:52:46,000 --> 00:52:51,900 But that third more is not, it's not a linear curve by taking 903 00:52:51,900 --> 00:52:56,300 them from roughly sixty to ninety percent of a performance 904 00:52:56,300 --> 00:53:01,000 curve, 80 80 to 90. They were doing oftentimes that 905 00:53:01,000 --> 00:53:04,300 third more measurable performance was almost like 906 00:53:04,300 --> 00:53:08,000 doubling their performance every day and that was a critical 907 00:53:08,000 --> 00:53:09,500 thing. So that was kind of my first. 908 00:53:09,500 --> 00:53:15,300 Aha, you can actually just bring an Aussie nay Yeah, just 909 00:53:15,300 --> 00:53:18,200 huperzine am low-dose some people don't react. 910 00:53:18,200 --> 00:53:23,500 Well, some people they do just fine on the first dose but they, 911 00:53:23,600 --> 00:53:27,400 their body naturally does not break down. 912 00:53:27,400 --> 00:53:32,000 They don't have a lot of this. This enzyme that breaks down the 913 00:53:32,600 --> 00:53:35,900 Silicon acetylcholinesterase enzyme, they don't have a 914 00:53:35,908 --> 00:53:38,800 preponderance of it. So you start getting too much 915 00:53:38,800 --> 00:53:41,500 choline in a synapse and you'll start getting a fucking fuzzy 916 00:53:41,800 --> 00:53:44,200 fuzzy or foggy head. So you want to you want to 917 00:53:44,207 --> 00:53:46,900 balance That out. But if you have the right, if 918 00:53:46,900 --> 00:53:49,500 you're using up, choline at a good rate and a lot of these in 919 00:53:49,500 --> 00:53:52,800 these Engineers were there were definitely big brain, guys using 920 00:53:52,800 --> 00:53:56,900 a lot of cognitive horsepower. They seem to have a really great 921 00:53:56,900 --> 00:53:59,800 performance and I personally used it and it's a component of 922 00:53:59,800 --> 00:54:01,300 a number of our Solutions as well. 923 00:54:02,000 --> 00:54:03,500 And then there's things. Like here's a here's a great 924 00:54:03,500 --> 00:54:04,800 one. DHEA, you know that one? 925 00:54:04,800 --> 00:54:09,800 Well I would assume. Yeah, I'm kind of, I can't use 926 00:54:09,800 --> 00:54:11,600 it because like I competed natural bodybuilding. 927 00:54:11,600 --> 00:54:14,500 So they've been incredibly, extensive banned substance list. 928 00:54:14,500 --> 00:54:17,900 So anything that I can't use peptide, I can't use anything 929 00:54:17,900 --> 00:54:21,200 here, like, they're super strict, so, you know, you know, 930 00:54:21,200 --> 00:54:24,900 Wade, light heart that does not sound bad. 931 00:54:25,600 --> 00:54:29,000 Okay, so, wait, wait, is the is the president of by optimizers 932 00:54:29,000 --> 00:54:31,600 the company that okay. Yeah, owns was Michael. 933 00:54:31,600 --> 00:54:34,700 Yep. And he's a three-time world 934 00:54:34,700 --> 00:54:40,200 champion, natural. Builders 19 is way class, so yes 935 00:54:40,200 --> 00:54:42,700 and he's same thing he goes he goes look man and he just did 936 00:54:42,700 --> 00:54:47,600 his last competition. He did he did the Iron Man in 937 00:54:47,600 --> 00:54:50,900 Venice Beach and then I'm trying to member where the last show 938 00:54:50,900 --> 00:54:55,800 was seen in Canada or Texas. But yeah, but he you know, he 939 00:54:55,800 --> 00:54:57,900 proved himself again. I think it was top 5 this time 940 00:54:57,900 --> 00:55:00,900 but but he's got three championships behind him. 941 00:55:01,500 --> 00:55:04,800 And same thing is he's guy. We also, we also do a lot of 942 00:55:05,100 --> 00:55:07,700 like again, we Mais, every solution we do. 943 00:55:08,000 --> 00:55:13,400 So we when we have to make them wada or NCAA compatible, we know 944 00:55:13,400 --> 00:55:15,300 what to exchange for another component. 945 00:55:15,300 --> 00:55:17,500 And actually, we're working diligently right now to make 946 00:55:17,500 --> 00:55:23,300 everything wada and NCAA applicable, because it's just 947 00:55:23,300 --> 00:55:27,200 tough to filter on by our current product line up there. 948 00:55:27,200 --> 00:55:29,500 Anything like, what on your current product lineup is not 949 00:55:29,500 --> 00:55:31,700 approved by like any of the natural sanctions. 950 00:55:33,200 --> 00:55:36,600 So what you couldn't take? Well, here's the deal because we 951 00:55:36,600 --> 00:55:40,300 customize everything, you could take everything, you just. 952 00:55:40,300 --> 00:55:43,800 Let us know that you can't have DHEA pregnant alone. 953 00:55:44,200 --> 00:55:47,200 You can't have. I'm trying to think of the, 954 00:55:47,900 --> 00:55:51,400 there's a couple of stimulants. You can't have that are that 955 00:55:51,400 --> 00:55:54,700 are, you know, legal stimulants, but they're but they're not 956 00:55:54,700 --> 00:55:58,300 water compatible because you said and box, and I tried this a 957 00:55:58,300 --> 00:56:01,000 juice and I tried the mental reboot p.m. and I'm pretty sure 958 00:56:01,000 --> 00:56:02,900 those are pretty clean. Yep. 959 00:56:02,900 --> 00:56:08,000 Absolutely. Yeah and yeah and we are mental 960 00:56:08,000 --> 00:56:12,800 reboot. Am now an R 0 bar are our 961 00:56:12,800 --> 00:56:15,200 ultimate focus. You them. 962 00:56:15,300 --> 00:56:19,100 Which is yep. The ultimate focus now is wada 963 00:56:19,100 --> 00:56:22,300 and NCAA. So we just finished that 964 00:56:22,300 --> 00:56:23,400 formula. That will be coming out in a 965 00:56:23,408 --> 00:56:25,600 month. Yeah. 966 00:56:26,100 --> 00:56:28,300 So this crazy helical and of course are what's all of our 967 00:56:28,300 --> 00:56:31,300 suite products as well? Our Sleep Products and our we 968 00:56:31,300 --> 00:56:34,800 have a thing called College. Genius, which is our nootropic 969 00:56:35,100 --> 00:56:37,300 mushroom. Drink tastes incredibly good. 970 00:56:37,600 --> 00:56:40,100 It's very deeply chocolaty and we have a new flavor coming out 971 00:56:40,100 --> 00:56:43,100 as well, and it's the every dose 18 grams of. 972 00:56:43,100 --> 00:56:48,900 It is equivalent of eating a pound and a half of pure lion's 973 00:56:48,900 --> 00:56:53,600 mane, raid Rishi cordyceps mushrooms. 974 00:56:53,600 --> 00:56:57,000 So it's very powerful and really does a great job of improving 975 00:56:57,000 --> 00:57:00,400 cognitive performance and and reducing fatigue and improving 976 00:57:00,400 --> 00:57:03,500 adaptogenic performance as well. The Those who forget exactly. 977 00:57:03,500 --> 00:57:05,600 Pretty cool, man. One of my employees has a grow 978 00:57:05,600 --> 00:57:08,200 tent and he's got it set up in my warehouse right now. 979 00:57:08,200 --> 00:57:11,600 He's growing nootropic mushroom. So he just gave me this like, 980 00:57:11,800 --> 00:57:14,100 massive pound and a half of lion's mane. 981 00:57:14,100 --> 00:57:17,100 Yesterday, I got to figure how to cook but it's pretty cool. 982 00:57:17,100 --> 00:57:19,400 He's growing this stuff here on site and I've got on this lion's 983 00:57:19,400 --> 00:57:22,000 mane, though. Oh, that is so cool. 984 00:57:22,000 --> 00:57:25,400 I love that. Yeah, I and by the way you can 985 00:57:25,400 --> 00:57:27,900 make lion's mane steaks, they're absolutely incredible. 986 00:57:28,000 --> 00:57:30,100 How do you hooking me? Just like slice them and then 987 00:57:30,100 --> 00:57:32,000 like saw Taemin brown butter or something? 988 00:57:32,500 --> 00:57:34,900 Yeah, yeah put him about put him about three, quarters of an 989 00:57:34,900 --> 00:57:37,200 inch. I do butter. 990 00:57:37,600 --> 00:57:39,800 A little bit of like you can you know, obviously you can salt it, 991 00:57:39,800 --> 00:57:44,700 you can flavor with garlic and and then I do a little bit of 992 00:57:45,000 --> 00:57:48,400 extra virgin olive oil as well. And it is an incredible 993 00:57:48,400 --> 00:57:51,800 especially you know another your Ketogenic. 994 00:57:51,900 --> 00:57:56,100 It is incredible compound. And it the cool thing is you'll 995 00:57:56,100 --> 00:57:59,900 sleep like a baby on it. It doesn't put you to sleep but 996 00:57:59,900 --> 00:58:02,000 it's very effective for sleep. And the other thing is, if 997 00:58:02,000 --> 00:58:05,200 you're using an aura ring or equivalent, to measure your 998 00:58:05,200 --> 00:58:09,100 Delta and your REM Cycles, you'll find that after the 999 00:58:09,100 --> 00:58:12,500 second or third meal of those, you'll find those numbers 1000 00:58:12,500 --> 00:58:16,100 increase substantially nice. Now, that's exciting stuff. 1001 00:58:16,100 --> 00:58:17,400 I'm going to play around with it, for sure. 1002 00:58:18,200 --> 00:58:20,200 With the last little bit of time we got left here, I'd love to 1003 00:58:20,200 --> 00:58:22,300 just kind of here. How you personally break down 1004 00:58:22,300 --> 00:58:24,200 your day, knowing what, you know, know what kind of 1005 00:58:24,200 --> 00:58:27,900 compounds are using how you structure your, your, you know, 1006 00:58:27,900 --> 00:58:30,800 stimulants how you structure your nighttime routine that was 1007 00:58:30,800 --> 00:58:33,100 the typical thing look like for you to optimize Human 1008 00:58:33,100 --> 00:58:35,900 Performance and productivity. I love that. 1009 00:58:36,100 --> 00:58:39,200 So, one of the first things is, I, when I wake up outside of a 1010 00:58:40,100 --> 00:58:44,000 really recognizing what a great life I have, like, I'm, I'm 1011 00:58:44,400 --> 00:58:48,800 prayerful in that matter. Is I like to reboot my system 1012 00:58:48,800 --> 00:58:54,300 immediately upon, wake up with a 17 to 20 minute, binaural audio 1013 00:58:54,300 --> 00:58:59,600 enhanced power nap, which is basically, I've got a, an 1014 00:58:59,600 --> 00:59:01,400 application called, possesses P. Zi. 1015 00:59:01,400 --> 00:59:04,900 Zi zi and I, I wake up guy, go pee. 1016 00:59:05,000 --> 00:59:08,900 P. I drink about 24 ounces of water 1017 00:59:08,900 --> 00:59:10,300 usually, with a little lemon in it. 1018 00:59:10,700 --> 00:59:13,200 And I, which I have at my bedside before I go to bed. 1019 00:59:13,700 --> 00:59:18,700 And I'll take some, I'll take if I'm depending on what activity I 1020 00:59:18,707 --> 00:59:21,200 have for that day. I will take one of my nootropics 1021 00:59:22,100 --> 00:59:24,800 with a very low stem or no stem version. 1022 00:59:25,400 --> 00:59:30,200 And so, I'll do like a, I might, I might do a brain flow, which 1023 00:59:30,200 --> 00:59:32,700 is very, very typical for me. I'll do a brain flow and maybe 1024 00:59:32,700 --> 00:59:35,000 an apex, those are two of the different. 1025 00:59:35,100 --> 00:59:37,300 Apps. And then I will immediately go 1026 00:59:37,300 --> 00:59:43,700 into this power nap and and what that does is I do I use it as a 1027 00:59:43,707 --> 00:59:47,100 memory consolidation tool. I often do problem solving at 1028 00:59:47,100 --> 00:59:52,200 night I'll get into the to sleep routine in a second here but I 1029 00:59:52,200 --> 00:59:56,400 use my sleep cycle to at night to detox my brain. 1030 00:59:57,000 --> 01:00:00,900 So and when I wake up in the morning, what I do is I 1031 01:00:00,908 --> 01:00:03,900 typically have pretty active dreams and so I use it as a way 1032 01:00:03,900 --> 01:00:06,100 to too. To solve problems. 1033 01:00:06,100 --> 01:00:07,400 Like, I'll look, you know, I'll go. 1034 01:00:07,400 --> 01:00:10,200 Okay, I've got this activity and need to do to today. 1035 01:00:10,400 --> 01:00:12,100 Who are the people? I need to have involved? 1036 01:00:12,200 --> 01:00:13,500 What it? What do I want to bring to the 1037 01:00:13,500 --> 01:00:16,100 table on this thing? What are some new, or emerging 1038 01:00:16,100 --> 01:00:19,500 Technologies? Or, or people, or, or substances 1039 01:00:19,500 --> 01:00:22,400 or molecules? That would be valuable for us to 1040 01:00:22,400 --> 01:00:25,200 address with this. And how do I want to distribute 1041 01:00:25,200 --> 01:00:28,600 my energy today? And then I go into this, kind of 1042 01:00:28,607 --> 01:00:33,300 like, by pre-loading that power nap, it immediately gets me into 1043 01:00:33,300 --> 01:00:37,200 State and that state is When I wake up out of that power nap, 1044 01:00:37,200 --> 01:00:40,600 which the this is apps walks you through that. 1045 01:00:40,600 --> 01:00:42,700 It's kind of guided, although I turn the voice off. 1046 01:00:42,700 --> 01:00:46,100 So I just use the, the changes in the by narrow frequencies as 1047 01:00:46,100 --> 01:00:48,800 my guide. When I wake up out of that, I'm 1048 01:00:48,800 --> 01:00:50,400 sharp as a tack, I'm ready to go. 1049 01:00:50,400 --> 01:00:55,600 I'm happy and positive and from there, a, my newts have started 1050 01:00:55,600 --> 01:00:58,500 to kick in. So in that 20 minutes or so. 1051 01:00:58,500 --> 01:01:00,600 So it's roughly 30 minutes by the time that happens. 1052 01:01:01,000 --> 01:01:03,500 The new started to kick in and so you can start feeling these, 1053 01:01:03,700 --> 01:01:07,200 this kind of flow of Of cognitive performance happen. 1054 01:01:08,300 --> 01:01:11,700 And from there, it's really am I, you know, in my fasting of my 1055 01:01:11,700 --> 01:01:15,600 intermittent fasting that day or do I need to get something to 1056 01:01:15,600 --> 01:01:20,000 eat in the next hour or two? And I will use things like 1057 01:01:20,200 --> 01:01:24,800 you've got Xander juice there. So, I'll take typical take some 1058 01:01:24,800 --> 01:01:28,000 Xander Jews because the Gaba levels, examiner juice 1059 01:01:28,200 --> 01:01:31,100 dramatically improve my, my Gaba levels. 1060 01:01:31,100 --> 01:01:34,900 So, instead of having this overactive brain, I've got 1061 01:01:35,000 --> 01:01:40,100 Highly focused but not not brittle mindset. 1062 01:01:40,100 --> 01:01:43,700 I get a brittle mindset when I when I over caffeinate right 1063 01:01:43,700 --> 01:01:47,000 here, I've kind of I kind of get a little bit edgy and so the 1064 01:01:47,000 --> 01:01:50,600 examiner brings my level of clarity up but it does it in a 1065 01:01:50,600 --> 01:01:55,700 very smooth, relaxed way. So it's very Zen in terms of 1066 01:01:55,700 --> 01:01:58,700 that. And then typically, what I do is 1067 01:01:58,700 --> 01:02:00,600 I'll sip throughout the day like right. 1068 01:02:00,600 --> 01:02:03,300 Now, I've been sippin since about noon today. 1069 01:02:03,300 --> 01:02:10,100 I've been sippin on Kane power solution in 24 ounces of water. 1070 01:02:10,100 --> 01:02:15,000 And that power solution is has very low, stimulant level, but 1071 01:02:15,000 --> 01:02:19,500 it has high dopaminergic level. So I'm getting this nice 1072 01:02:19,500 --> 01:02:25,500 dopaminergic activity. It also has it has some ketones 1073 01:02:25,500 --> 01:02:29,500 salts in it which helped improve my cognitive performance as well 1074 01:02:30,000 --> 01:02:33,600 and stabilize blood sugar and yeah and then I'll use it out 1075 01:02:33,607 --> 01:02:36,900 and then this evening The thing called Gaba Licious with my 1076 01:02:36,900 --> 01:02:41,200 sweetheart gobble. It's this is a is a high Gaba 1077 01:02:41,700 --> 01:02:46,200 drink, very delicious green, appellee tasting, drink that 1078 01:02:46,900 --> 01:02:49,100 non-alcoholic, but it gives me that same feeling. 1079 01:02:49,100 --> 01:02:54,600 I would have if I had a martini and and I feel chill and I feel 1080 01:02:54,600 --> 01:02:58,100 capable and we'll hang out. And we'll talk, she works with 1081 01:02:58,100 --> 01:03:02,400 me as well, and she's bright as all, get out. 1082 01:03:02,600 --> 01:03:04,800 And she's our Archie flavor us to, as well. 1083 01:03:05,000 --> 01:03:08,800 As the person that really spins plates, the most around here. 1084 01:03:09,300 --> 01:03:12,500 And so we'll talk about stuff. But we'll talk about it in a 1085 01:03:12,500 --> 01:03:20,000 state of kind of of humor and interest and curiosity and fun. 1086 01:03:20,500 --> 01:03:23,500 Maybe take a few notes and then unplug and then it's on to 1087 01:03:23,500 --> 01:03:27,700 Yellowstone Yellowstone. I've heard a lot about that 1088 01:03:27,700 --> 01:03:29,000 shit. It's pretty popular right now. 1089 01:03:29,800 --> 01:03:31,500 Dude, man, you got it. You have to check it out and 1090 01:03:31,500 --> 01:03:34,700 there's three. Three separate shows. 1091 01:03:34,900 --> 01:03:39,700 There's I think it's 1853 1923 and then Yellowstone. 1092 01:03:39,700 --> 01:03:43,700 And that's the order in which to watch them and they are the same 1093 01:03:43,900 --> 01:03:45,900 show but they're in different eras. 1094 01:03:47,300 --> 01:03:49,900 So it's very powerful. And you don't have any issues 1095 01:03:49,900 --> 01:03:52,000 falling asleep, having just want something. 1096 01:03:53,100 --> 01:03:55,500 What's its really? I'm glad you asked mention that. 1097 01:03:55,500 --> 01:04:00,600 So, we spent the last few years because I have, you know, my my 1098 01:04:00,600 --> 01:04:04,500 whole life has been wrapped around kind of problem solving, 1099 01:04:04,500 --> 01:04:08,200 and entrepreneurial Ventures, I've always had my brain has 1100 01:04:08,200 --> 01:04:12,900 been wired to be on 24/7, that's not very healthy for sleep. 1101 01:04:13,800 --> 01:04:17,700 So, over the last few years is actually over five years. 1102 01:04:17,700 --> 01:04:20,100 We've been developing something that would just released earlier 1103 01:04:20,500 --> 01:04:24,100 called Sleep breakthrough and it's Optimizers product, and 1104 01:04:24,100 --> 01:04:29,600 basically it's in non melatonin based powder, drink powder that 1105 01:04:29,600 --> 01:04:33,100 you take just before bed, I take it about three to four times a 1106 01:04:33,100 --> 01:04:35,400 week. And what it does is I take it 1107 01:04:35,400 --> 01:04:37,100 about an hour before I go to bed. 1108 01:04:37,300 --> 01:04:41,300 And it brings my parasympathetic system into focus and allows me 1109 01:04:41,300 --> 01:04:45,500 to really relax and it's like I feel that my eyelids relaxed. 1110 01:04:45,500 --> 01:04:49,700 I feel my whole energy start to relax and it just gets me into a 1111 01:04:49,700 --> 01:04:54,500 great state and then if Really going to have trouble sleeping 1112 01:04:54,500 --> 01:04:57,200 at night. What I'll do is I'll do a few 1113 01:04:57,200 --> 01:04:59,200 sprays of what we call Dream optimizers. 1114 01:04:59,200 --> 01:05:02,900 It's a sublingual spray that does have a microdose. 1115 01:05:02,900 --> 01:05:06,900 And when I say microdose, A barely measurable dose of 1116 01:05:06,900 --> 01:05:12,900 Melatonin combined with 5-HTP and, and a California, poppy 1117 01:05:12,900 --> 01:05:16,500 seed extract, and some other cofactors, one called P 5 P, 1118 01:05:16,800 --> 01:05:21,200 which is a very bioavailable form of B6 and what it does is 1119 01:05:21,200 --> 01:05:25,000 it increases serotonin in levels and the conversion of Serotonin 1120 01:05:25,000 --> 01:05:28,800 to melatonin so that you can actually get very high Dream 1121 01:05:28,800 --> 01:05:33,000 response, your REM Cycles, go through the roof and and then to 1122 01:05:33,100 --> 01:05:37,800 as my coup de Grasse, I top it all off with a metal reboot p.m. 1123 01:05:38,300 --> 01:05:41,700 which takes advantage of the fact that your brain shrinks 1124 01:05:41,700 --> 01:05:45,500 when you go to sleep and what happens is cerebral, spinal 1125 01:05:45,500 --> 01:05:52,100 fluid flows around the flows around the capillaries, and it 1126 01:05:52,100 --> 01:05:56,900 drags Zealot, the detritus, the exhaust of the ATP that's 1127 01:05:56,900 --> 01:06:01,200 happening every night as well as some other Co Factory or Co 1128 01:06:01,200 --> 01:06:03,800 processes that are a byproduct of the liver. 1129 01:06:04,900 --> 01:06:09,700 And it drags him, out of the out of the brain through the spinal 1130 01:06:09,800 --> 01:06:12,500 fluid out of the body and basically cleans your brain or 1131 01:06:12,500 --> 01:06:14,800 detoxifies, your brain every night. 1132 01:06:14,800 --> 01:06:17,400 And that can be very powerful for waking up, crisp. 1133 01:06:17,900 --> 01:06:21,500 So, that's kind of a, that's a one routine, like a not combined 1134 01:06:21,900 --> 01:06:23,700 with work. Outs and, you know, I like to 1135 01:06:23,700 --> 01:06:27,200 train and I like to do e w and I like to Sprint up. 1136 01:06:27,300 --> 01:06:30,800 We have a we have the curvy street in America here so I do 1137 01:06:30,800 --> 01:06:33,000 Sprints up, that street. Nice. 1138 01:06:33,300 --> 01:06:36,100 Yeah, I like the idea of not leaning too heavily on 1139 01:06:36,100 --> 01:06:38,600 melatonin, for sure. I feel like that's oftentimes 1140 01:06:38,600 --> 01:06:40,500 when people reach for when they have a hard time falling asleep, 1141 01:06:40,500 --> 01:06:43,800 but I've tried to stay clear of just over using melatonin. 1142 01:06:44,700 --> 01:06:46,800 Yeah, yeah. It can become very addictive. 1143 01:06:47,000 --> 01:06:50,100 It down, regulates the pineal gland and it's not and melatonin 1144 01:06:50,100 --> 01:06:52,400 production. So it can become very addictive. 1145 01:06:52,500 --> 01:06:55,300 Quickly, and then suddenly doesn't work at all. 1146 01:06:55,600 --> 01:06:59,100 And and you don't want sleep, is the world's most powerful 1147 01:06:59,100 --> 01:07:01,000 stimulant? Yeah, you want your sleep to 1148 01:07:01,000 --> 01:07:04,800 happen and so I'm using like this herbal tea that's made from 1149 01:07:04,800 --> 01:07:09,000 valerian root and whether it's, you know, actually having an 1150 01:07:09,000 --> 01:07:10,800 impact or maybe it's just me thinking it is. 1151 01:07:10,800 --> 01:07:12,900 But man, I take that. And I'm like, knocked out after 1152 01:07:12,900 --> 01:07:16,000 about 20 minutes. Oh, no, it's Valerian. 1153 01:07:16,400 --> 01:07:22,100 Is extremely effective Gaba. And the, the valerian root 1154 01:07:22,200 --> 01:07:26,100 extract Tract is super powerful. We the only reason we didn't use 1155 01:07:26,100 --> 01:07:31,400 it in this, in this particular product is that we found that 1156 01:07:31,400 --> 01:07:34,800 the half-life was so long that even when people were using the 1157 01:07:34,800 --> 01:07:37,000 Sleep product, is they would wake up after seven and a half 1158 01:07:37,000 --> 01:07:39,400 for eight hours and it would still have a little bit of a 1159 01:07:39,408 --> 01:07:42,300 lingering problem in wakefulness. 1160 01:07:42,300 --> 01:07:44,500 And so we wanted to avoid that, can't you? 1161 01:07:45,400 --> 01:07:47,000 Yeah. That makes sense. 1162 01:07:47,000 --> 01:07:48,700 That makes less sense. Well, awesome. 1163 01:07:48,700 --> 01:07:50,200 Mr. News. I'm super excited but will you 1164 01:07:50,207 --> 01:07:53,100 get Cookin the robotics is really And you definitely want 1165 01:07:53,100 --> 01:07:55,500 to keep me posted on that. Oh, yeah, man. 1166 01:07:55,700 --> 01:07:57,500 Where do people go to find out more about you, in Danville 1167 01:07:57,500 --> 01:08:02,500 deeper into your world? So nutopia.com is our website, I 1168 01:08:02,508 --> 01:08:05,100 think what we have, you'll have it probably on your show nuts. 1169 01:08:06,500 --> 01:08:13,300 The I probably have a coupon code for for your listeners and 1170 01:08:13,300 --> 01:08:20,399 then no Topia brain on Instagram and and by optimizers and 1171 01:08:20,399 --> 01:08:24,300 nutopia on Facebook. And and if you go to Mark out, 1172 01:08:24,300 --> 01:08:28,300 if you go to facebook.com slash mark effinger, you can find me 1173 01:08:28,300 --> 01:08:32,200 personally and I Die post occasionally and usually it's 1174 01:08:32,200 --> 01:08:36,500 philosophical mumbo jumbo. If you don't see me on no spoon 1175 01:08:36,500 --> 01:08:40,700 on LinkedIn, I know, I know Lincoln, I like them. 1176 01:08:40,800 --> 01:08:42,200 I'll link into that to man. It's all good. 1177 01:08:42,200 --> 01:08:45,200 Right on that. Awesome. 1178 01:08:45,200 --> 01:08:46,300 Well I appreciate, thank you so much. 1179 01:08:46,399 --> 01:08:50,700 Yeah, I appreciate you bringing me on and really appreciate your 1180 01:08:50,700 --> 01:08:53,300 mission and what you're doing. I think it's really powerful and 1181 01:08:53,300 --> 01:08:56,800 I think it's really critical for people to actually realize that 1182 01:08:56,800 --> 01:08:59,200 they have the potential to make dramatic changes. 1183 01:08:59,200 --> 01:09:02,200 Changes in their physiology and neurology as well. 1184 01:09:02,200 --> 01:09:04,200 Yeah, and likewise, if there's anything I can do for you, my 1185 01:09:04,200 --> 01:09:05,800 all means just let me know. Good sir. 1186 01:09:06,899 --> 01:09:08,100 You got a brother take care.