Hello, ladies and gents Robert Sykes Quito service.com and
today we get special guest, mr. Newts on the podcast, he is the
brains behind nutopia which is a nootropic based company and we
dive deep into the world of formulating.
We talk about different compounds if it chemicals how
they react in the body, how they react in the brain and how they
can be used to optimize your mental and physical performance.
So if you're interested in supplements and nootropics
specifically, this is the podcast for you, I learned a ton
I have no doubt that you will take.
Something from this without further Ado, sit back, relax.
Enjoy conversation with mr. Newts.
Mr. Nix, how are you sir? Fantastic.
So nice to be here. Hey, man, I'm excited to have.
I'm excited to learn something here.
So, we were talking before I started recording and we're
going to dive into how to get from sick to superhuman, which I
think if no. But, I mean, I guess that's your
tagline. Now, that's freaking awesome
tagline. I like it a lot.
Thanks, brother. So, yeah, that's that's kind of
the key. I mean, one of one of the Things
that Delights me is after having my own Health crisis is helping
people identify where they might have.
And maybe it's an inherent weakness or it's a situational
weakness and helping them kind of systematically drive through
the factors to, and once you experience superhuman after
being sick, it's, it's a, you know, it's freaking awesome.
Totally green Manuel, I love a good origin story and you kind
of alluded to you having your own Health crisis.
So can you kind of Flesh that out a little bit?
Yeah, man. So, There was the first one was,
I was a white rat in the military for a drug called
Accutane. So this is I'm an old guy.
So this was in the in the mid 80s and early, mid 80s, and I
was put on Accutane for six months, with six months of
follow-up treatments. And I didn't realize that that
how caustic that that product was 10 years later.
I'm completely burned out. I had been building tech
companies for a few years and and was very lucky that I was
able to start and sell them and short order.
First one was just under 12 months, the second one was just
under three years. Next one was 11 months and next
one was six and a half years with a couple of companies in
between. And in that process as you are,
well aware you can't start anything.
You are the momentum any time you do a start-up totally?
Correct. So and I, you know, and I grew
up my, I grew up blue collar and my dad always said just outwork
everybody and you'll succeed in life, like, you know, like work
work faster and harder than the owner and they'll recognize that
and you'll get rewarded and he was, he was right.
He was absolutely right. That was kind of my but as I
went from from being a, you know, a pretty hardcore athlete
to certain extent in my, you know, from the late teens to
through the mid 20s. And then starting companies you
something's got to give and I was being ignorant.
I let my my health go a little bit and the Accutane that
they're, you know, the remains of the Accutane that were
embedded in my system. They started to Peak so around
and in the mid-90s I suddenly got up from my, from my
computer. I've been sitting there for a
few hours I walked. My wife's office and honey, I
don't know what client and working on.
I don't know what the project is.
I don't know what the goal is. I don't even know what day it
is. I think I'm losing my mind and
she took me by the hand and we walked around the neighborhood
and she said, you know, you're really good at starting these
things and you really good at selling them.
It's that thing in the middle that you know, that kind of day
after day where you just pour yourself into it.
That maybe you're not so good at and so we were able to
thankfully we were able to sell the company but I ended up at a
bed and breakfast. That couple weekend's later and
the Doctor Who owned the been breakfast happened to be in ND
natural path as well. And he just kind of grabbed me
by the hand and he said, hey before we go in and have dinner
with all these folks that are here.
I notice it, I didn't. By the way, I didn't know.
This guy was a doctor. I just know he's going to be in
be and I was going to just, you know, reboot my system and and
he asked me about 20 questions and said, you know, I think he
might be I write as V will take your basal metabolic rate will
basically take your temperature first thing in the morning for
the next four days and and we can make some assumptions so
that was part one of the story and my temperature was three
degrees below what it should have been.
So that was a clear indicator that I was in Dire Straits On
the thyroid side. But in addition what he did was
this really cool thing, he put me on a treadmill.
You put a 10 liter per minute, oxygen machine on my nose
strapped, it to me and said just walk fast and and after 30
minutes of that's called e w exercise with oxygen therapy and
after 30 minutes or so, this sore or opened up on my lat and
it was about the size of a silver dollar and it was oozing,
clear fluid, and he sampled it. We send it off to the lab and he
came back a couple weeks later and said, hey, Hey you know that
was Accutane, it was over 80% Accutane wow, that sorry yeah so
10 years of being like running the Hood to Coast every year
which is 179. Mile relay race in Oregon from
Mount Hood to the coast of the Lord to the Oregon coast doing
Century bicycle rides and biathlon events.
Lifting weights aggressively living in the back of a health
club actually, at one point and, and, you know, it with all of
that athletic and Ver and sweating out every day and yet a
decade after my last dose of Accutane that stuff was still
embedded in my system and so that was kind of a holy shit,
what's going on here, which led to one?
Is it you got me on desiccated thyroid, which completely
changed my life. My clarity came back by energy,
came back, my ambition came back.
My intuitive sense came back, my decision-making was vastly
improved. You're not making, you're not
making decisions out of desperation, you're making
decisions because this is the right thing and which is what
happens when you go from. Being, if you're really sick,
you're suddenly going survival mode, survival mode, instead of
what's the best thing for everyone involved here?
Yeah. And you know what I mean?
Totally not attained. This is relevant but I'm curious
where you using Accutane for acne.
What was the use case there? Yeah, exactly.
Yeah. So I was from the, from the age
of about 14 to the age of 23 I was on antibiotics, hardcore,
antibiotics for acne, it's just a Cagney and So I was like and
and but I had very cool hair, I think I'm thinking back to my
sixteen-year-old 1977 yearbook picture that had to give up.
But I was a scrawny kid and, and, and, you know, and a stoner
and, and an athlete the same time, but anyhow.
So we fast-forward, I'm in the military and central California.
I'm it's, you know, it's 120 degrees in the shade on the
flight line. Line where I was repairing
aircraft and I was being dowsed in in hydraulic fluid and oil
every day and so that just exacerbated any kind of acting.
I might have had. Yeah.
Um I had a really bad joke man. So I was on like Minocycline
doxycycline all those antibiotics and then I got on
Accutane but I was on Accutane for like three months and that
worked. But man, yeah like it dried me
out like I would go to school and people would say that I had
leprosy like I was pretty embarrassing.
No. Could I can I share a story?
I my Accutane story go for it. All right, so I was I was in.
I just going to sound weird or funny.
I was in a Jesus rock band at the time when I was on Accutane
and and I'm playing guitar and what's called a keytar, which
back in the back in the 80s was pretty badass, think Duran Duran
or think Will Ferrell with his keyboard tie, I like it.
And right, so I'm playing Triumph fight the good fight
which is a fantastic Rock tune. Um a power Trio out of Canada.
And and I'm up on stage about 300, Baptist kids in the
audience and I've got to hit this very high tenor, note,
that's almost Alto soprano. And and so I've got a I'm
holding the sm57 microphone Shure microphone and I'm bending
my neck forward and up and the Accutane of course was I my
whole my skin. I was peeling, you know, that's
like yeah you know especially around like the nose and the
lips and Everything else. Well, I was so dry it out and
this is I was six months into the my course of that point.
So dried out, I'm seeing this note, as I reach out my my
throat cracks from right about my ear, my ear lobe down to my
clavicle. Any and so I'm I'm doing this
tune. I'm singing this quote-unquote
secular tuned to a bunch of Baptist kids and I am and I'm,
you know, and clearly God was was Was, you know was telling me
exactly what that means but it was great.
It was great. But that was, that was my my
Accutane at its worst. It did clear my acne.
Yeah, but I didn't realize and I was on I was a I was body
building at the time. They gave me mega-doses of this
because I went from, I went from 135 pounds or probably probably
150 when I started it and I was I would I'd started bodybuilding
with a good friend at the time. Scott Hazelton.
And he taught me how to power lift.
And I went up to 215 pounds and fairly reasonably low, body fat.
And so, as I'm in these Accutane test, they keep upping the dose
and upping the dose, and I think it does and I think it does.
So, and then doing this is again, back in the early 80s.
And so, and I was so, I was part of the early tests on that drug.
And, yeah, so it was really bad. So, 10 years later, you know,
that they this comes out Anon Mi at as a silver dollar bleeding
out, this Accutane. And, and that was my first
epiphanies. There were one is once I got on
thyroid, it changed my life. Desiccated thyroid, just changed
my life. I went from being burned out and
and frustrated and foggy headed. And you know very tired to Super
clear motivated. No naps and required for total
performance during the day. Slept like a baby.
All these Actors that I've missed came back and the other
was that there are processes that we can do like for me e w
was this first one exercise with oxygen therapy where you can
actually dramatically detoxify or change the composition of
your body to a point where you can perform at a much greater
level. You've of course found that with
ketones as a as a ketone bodies, is a performance indicators.
Well no totally maybe it was all that the Catalyst for you really
diving deep into formulations and just kind of, you know,
becoming your own chemist. Basically it was it was, I had
done a lot of chemistry, I if we're this is just audio, but
down here, March towards my left, I've got the original
chemistry set, not the actual original, but the original year
and model of the chemistry set, I was able to pick up off eBay a
few years ago from my first chemistry set when I was six
years old was like my big present nice.
And then I've got that one I got when I was a year later which is
Three-piece. Big ol, steel chemistry set.
Then my stepdad was a well-known microbiologist.
And so he was my kind of guide to chemistry and microbiology
and some of those things really, smart guy.
Name is Jack Matisse and so I had this background in
experimentation. I got my first laser when I was
nine and a half years old by hand, I built my first radio and
I was five and a half, almost six years old.
So I had a bit of a science background.
I did a bunch of extraction things using vacuum pumps.
And ice water and ice to alcohol when I was between the ages of
six and nine years old. So I did have some, some kind of
experimental background. I was reading Scientific
American and and some of these deeper science, Publications and
understanding the lingo. So you would then I want to make
won the science fair project. It was like, I was the kid man I
was and it was never a volcano. It was, in fact my mother my
mother would joke that she had to get dressed rapidly after I
went to school. UND show until they because I'd
doing bring somebody I did bring something so dangerous that the
principal would call and say get this guy out of here, he's got
to kill the furrow and in his class, I like it.
So yeah, so I was fine but the real Catalyst was my wife.
And I we had all three of our children at home all homers, and
a hot tub, and a birthing chair. And eventually the couch in
front of the fireplace and during that last birth, the
Midwife is before the Sackler Only took advantage of America
in the painkiller Arena. The, the Midwife gave my wife
for Oxycodone because she had torn a bit giving birth to my
youngest daughter, Olivia who actually works for me now.
It's great. And she fell in love with it and
a decade later, she committed suicide on the very same drug.
So the Midwest it had on on. Yeah, I'm on oxycodone.
So that was the Catalyst. It was 2008.
You know, and I ran upstairs, I'd had a call from a neighbor
who was a private eye who said, get up here, something's
happening. And I ran up, there was an
emergency vehicle in front of my house.
I ran up to the master bedroom and she was laying On the on the
floor. And she was surrounded by a
bunch of Oxycodone Oxycontin bottles and some methadone
methadone syringe and and a bottle of really crappy cheap
wine that it was empty. This is the middle for your
wife. Where's my wife man?
So yeah, it's sad. They were sticking a, 6-inch
needle into her breastbone and the try to revive her because
she was an organ donor. So, so that was, that was the
big one. And so, she passed away and, and
I took three kids we moved up to Northern Washington and I and I
buried myself back into biochemistry because I was very
interested in how to get people off of addictive substances.
That was the first kind of goal, and I knew enough to be able to
put things together and try them out and I had a brain.
Burning software company at the Kaya, at the time called idea
Fisher, which was, I was business partners with the
co-founder of Century 21, real estate and he loved.
He loved making jokes, he wanted to be a performer at one time.
Yeah, she was a famous singer back in the 50s at one time as
well. And and so we were making
brainstorming software. So I had a bunch of customers
who are really smart people who valued cognitive performance and
and so, I had these people, I could send test tubes of shitty
tasting powder, to and say, try this.
And let me know if it makes you perform better or worse or
whatever. And here's an online form, you
can fill out to let me know how that combination performed and I
sent 3,000 different formulations to people.
And at the room at the end of it, 1000 of these beta testers,
have tried different variations of these formulas until they
kind of It. And it became this, this
cognitive performance enhancer, and that's kind of what started
this. I was afraid to sell it, I
didn't want to, I didn't want to, you know, I wanted to give
it to people. I wanted him to try it.
And I worked in a rehab center about every six weeks.
I would spend time in a rehab center and just help them, you
know, help learn what they're all about.
Learn, why they were addicted. Learn, you know what the factors
were about them and and I came to the conclusion that if I
could help people. Detox quickly and painlessly and
affordably. If I could help them to make
better decisions by giving them some cognitive performance back
and some maybe some, you know, cognitive repair some cerebro
repair. And then if I could help them
get Natural Energy via ATP by the mitochondria so they can
execute on those ideas. The end result would be an
individual who's going from making successively, poor
decisions because they were, you know, they were chasing the
dragon. They were looking for the next
hit, or the next fix to being people that were making better
decisions and they had the energy to execute on those
decisions. And that little bit of success
or a lot of success, since many cases that they achieved would
become the fuel that dopaminergic fuel, that would
keep them moving forward in life.
So that's kind of how that whole thing came together and
eventually, after after having a date, I was on a match.com date
and I was in ahem Washington and had a date with a real estate
agent. And we were a little tiny bar
next to Washington State University and probably held it.
I think it had 20/20 tables total maybe 40 seats total and
we're sitting there at a little booth and she says, hey you got
to meet my my ex-boyfriend he's the coolest guy and he was up at
the bar. It's so big tall, six-foot-four
lanky guy. Comes down.
And he's a, he's a Brit and he was the one of the lead
photographers for Sports Illustrated, especially the
Olympic issues. And and he was just super nice
guy and Mike and I hit it off, really well, fact, he and I hit
it off as good or better than she.
And I did of he's still a friend today and a customer and he he
said, I said, hey, what's your biggest?
You know, I write I'm in. I'm in kind of nootropic
evangelism mode. But again, I II just have clear,
test tubes of and and these capsules I developed as well.
These weird-looking capsules of these highly functional product,
and I wanted everybody to try it because I thought it was so
profound that with the way, it could improve your you
performance. And I said, what's your biggest
problem goes, man? He goes, I am so ATD because I
can't, I just can't focus on anything and it's got worse as
I've gotten older. And I had a motorcycle accident
at that, just about neutered me. And so my testosterone levels
are really low and so I gave Test tube and I gave him some
capsules. And the next morning he had to
fly out to South Africa to shoot the guy they called Blade.
Runner Pistorius was his name. He was a, he was a sprinter
Olympic sprinter who had he was? His legs were cut off at the
knees. And he had carbon fiber, you
know, four legs and feet, and, and he was very fast.
Eventually ended up shooting his girlfriend and killing her, and
going to prison for a while. I'll but but at this point he
was he was the belle of the ball and Mike shot him and then
texted me from South Africa going, dude, this shit's crazy
good. I got the shot and it was, you
know, he's good. How can I get more?
And then when he got back to the states, he kept calling and
calling and calling. And I never answer my phone.
I was busy formulating, and eventually after a few months, I
picked up the phone. I said, Mike, I'm really sorry.
I'm Blowing you off. I just, you know, don't know
what to do, and he goes, Hey, listen.
And he goes totally cool understanding us.
But listen, I'm 30 minutes from you right now.
I'm driving up, make me as much of that stuff as you can.
I will pay whatever it takes and we met in a little restaurant.
And, and I gave them a bunch of test tubes of of this nootropic
stack about 27, different compounds and that forced me
into the decision-making of I need to make this available to
people and that's great. So yeah.
So since Is that what you all been doing that?
It's pretty awesome. I mean, it's terrible, the
situation that transpired to become the Catalyst for you
doing this. But it's good that you've taken
that experience and put it to good use by trying to just help
people wean off of their addictive substances and just
help people's lives improve, you know, full-fledged but honestly,
just gaining more confidence in themselves, that's freaking
awesome. Yeah thanks man.
You know it's been it continues to be really neat Journey
because we've thanks to I my company which was called Web
nutrients back then was acquired just just about a year ago by a
company called by optimizers and you know the folks maybe Matt
and Wade either I am familiar with my optimizers I send me a
bunch of magnesium. Awesome.
Yeah those are the guys. That's one of our killer apps
magnesium. Yeah.
There there are credible. People and they said, hey,
here's the deal. In fact, it was kind of fun.
They, they, they found me on Facebook because a common friend
of the CEO, mackel aunt. And I poured out a bunch of test
tubes of my products. I packaged everything in test
tubes back then because I had funded a company using test tube
babies back in the in the 80s. It's a long story won't get into
a bit. But but he saw it, he said he
said, How do I meet that guy? And and so this guy Brad
Costanza said, hey I know that guy, well, let me turn you on to
him and so he didn't introduction and a couple months
later or six weeks, later we got on his own call and he said,
hey, are you interested in selling your company?
I said, no, I'm not. And he goes great because I
think we could probably do business.
And so that's what we did. We he said, let's, let's do this
man. He goes.
How about if I buy? Thousands of dollars of your
product and try it. And then I'm going to do some
analytics, some some testing of it on myself and my business
partner Wayde and a bunch of other employees and friends of
mine. And I want to try to see if your
product is as good as they say it is.
And you know customized. We customize everything for the
individual. So we customize a bunch of
formulas and kept doing it your month after month.
And eventually he said, hey let's do this, man.
He goes. Let's form a new brand.
Will call in Utopia. Yeah, and let's optimize our
your products for these nine products, we had 30 something.
At the time he goes, let's limit this denying and let's do the
products that have been most fundamentally profound for me
and and for my associates and let's focus on that.
And we're going to hide you behind a mister newts moniker.
And we're going to we're going to use a vocoder so that we can
do a podcast with you and you're going to sound like you're an
FBI informant and it was great, it was great, but You guys,
here's the deal man because if this doesn't work out of our
relationship doesn't work out if you decide for any reason, this
is not going to be a cool thing for you.
No harm. No foul, you go your own way,
you're gonna have a bigger business and, and, and you'll be
fine and we'll be, you know, and we'll go do our own thing.
If it does work out we'd like the opportunity to, you know, to
merge your business into this nutopia thing that we're
creating and create it. And not only was it like the
best move I had. A number of offers, I had three
other offers on the company at the time that we're pretty
significant and would have been great cash outs.
But I also the the dialogue with these people never seem to go
into, we want to change the world or we want to make a
massive difference in people's lives, or their health.
It was always how much, how thin can we make the Marge or how,
how big can we make the margins on this by using substandard
product? Yeah.
And and you know, how fast can we do to until we With this
thing or take it public. And it, it was not the kind of
the, it's not what I saw for the company.
And because of the experience of me getting into this, with my
wife passing away and is I kind of had bigger plans for it, and
I wasn't exactly hungry for more dollars.
I was more hungry for making change and so it has been this
incredible journey and you know, we've we've helped you know,
tens of thousands over 100,000. Now people have an improved
experience. Once in life, and that's kind of
the goal continues to be that. Yeah, that is awesome.
And I mean, when it comes to business, like you have to, you
have to build something ideally that fulfills you.
And oftentimes, it's not going to be, it's not going to
encourage from a dollar figure, like you have to have set
especially with Like An Origin story like yours, like you want
to be able to hang your hat on, something that you can be proud
of that. You never had to sacrifice your
integrity bit to build, and they can feel confidence.
Making a positive impact on, you know, countless people which it
sounds like, that's exactly what you're doing.
I hope so. Yeah, we amuse the feedback says
yes, let's see how you'd say? Yes, let's dive back.
This time didn't opium. And so you get, its nine core
products and they're all nootropic in nature right there.
Are all a nootropic blind, correct?
Yes, and actually, it's expanded to I think we got 11 or 12 right
now. So yes, and they're all, they're
only Tropics, which means, they're basically, they're
wrapped around it. So people think about nootropics
they think about the Limitless move.
And in CT, 48, if they know anything about that.
If you've ever seen, if you haven't seen the movie go see
the movie called Limitless with Bradley Cooper, it's a great
movie. And I think it's really the
thing that launched the nootropics.
You know, that it brought it into the mainstream.
It wasn't just Dave, asprey doing some acting with modafinil
or or, you know, some of the early, biohackers doing weird
stuff with with, you know, drugs that are either illegal or
pseudo legal and So the movie help to Harold in that, in fact,
I probably owe Bradley Cooper a bunch of money for his his
promotion of his undoing promotion of our product.
But that what really is important is, yes, we we do a
thing called neurogenesis where we basically help your brain
create create new neurons and trim burned-out dendrites and
and clean out mitochondrion and form Newcomb mitochondria in the
brain in the body. And all of these functions and
those are the technical functions that are stuff does.
But the more important part is we help you achieve Optimum
states of operations. So like, for me focusing is
always been a challenge ever since Accutane Focus has been a
challenge. So so building a stack, a stack,
meaning a number of components that in a number of ingredients,
that make up a finished product building, a stack that helps me
Perform really well in focus for extended periods of time without
feeling bad, like I never felt good on Adderall as my employees
called up the asshole drug. Because every time I was on it
and they would come in to talk to me, I would bite their heads
off and so that never felt comfortable to me.
Plus it, they gave me restless leg syndrome because of
vasoconstriction and and burnout adrenal burnout, which was just
not fun. All of those, these are factors
that are Effects of that. Now that's me.
I'm not saying that some people don't aren't really blessed by,
by that particular compound, but for me, it just wasn't
comfortable but was really comfortable was when I took in
my early formula when I took piracetam and choline bitartrate
and I did a little bit of caffeine and thin iron with that
I suddenly performed well for about four and a half hours from
really well really focused didn't feel like an asshole
wasn't short tempered or anything and really got a lot of
work done. And now here we are.
We you know, we fast-forward, whatever.
This is 14 years, 15 years, 16 years, and I can on demand, I
can go into a state. Meaning, I can go take a
component, I can go into a focused state or I can take
another one, I can go into a loving State.
I can take another one that I can be verbally fluent.
I can have a podcast and I can be able to recall certain
aspects of life or were stories or interesting.
So the way that a neurochemical might work and I can do it with
fluidity and and feel confident on it.
Or I can do another one, where if I'm Intense or too intense.
I take a thing called Xanadu, stick a couple squirts under the
tongue and I chill out, but I don't fall asleep, I just am not
anxious anymore, I'm not on edge.
So being able to select States and go into high performance
States, whatever that is again Focus or loving or creative, or
introspective or Chill. And knowing that I'm actually
improving my body's ability to get into that state.
Every time I do a dose of this, I'm improving my ability to
naturally, get into that state with, or without these compounds
is a really powerful place to play because I can go from, I
can go from work, where I've got to be highly focused, or on the
creative, or I've got to get into management mode, or I've
got to get an acquisition motor technology mode, where
development motor biochemical, Assist mode.
And I can go home to my sweetheart and not be obsessed
with work. And not feel like I've gotta
have, you know, four martinis to unplug and and those are I think
those are what people are really ultimately looking for is yeah I
want to raise my performance level.
I mean we we all want to be more cognitively capable but we also
want to be more Effective at doing the things that are
important to us. And that's a state change.
That requires State optimization State change and really,
rebuilding neural Pathways and getting neurochemical and
physiological and biological chemical balance.
So that we can again get into those States easier, we can flow
from one state to another without having this really
difficult time transitioning and we just want to have more fun
and get into flow more And totally, how do you test and
control for variables of like like like people that are prone
to Placebo for instance. Like if someone consume
something that they believe is going to result in them in
touring a calmer state of mind. Maybe it's just a great sugar
pill but like they take that and they automatically feel calmer
because they went into it with the intention of this should
make me calm, I had you control for them.
Let's that's actually a great question.
I love that because there is a certain amount of, of self State
desire and optimization that can happen.
And I highly suggest people do that.
So, rather than then gauge for it and go.
Okay, let's let we're going to, we're going to give the same
formula the same capsule to everybody.
And then we know that 30 to 40 percent of the people are going
to have a positive result on that.
And the rest are either going to be neutral or negative.
So, placebo effect 101. You were going to get anywhere
from 30 to 50 percent of the people are going to be
responding placebo effect. What are with the differential
is for us? And what we tested for there
were 3,000 formulations. I did, by the way, to get to the
first one that worked. So it was not it was not just
happenstance and I had over 1,000 beta testers, they didn't
all test, all the formulations, but in the end, The most
effective formulations ended up in their hands and they gave us
feedback. Here's what we found.
We found that in order to that that once you start isolating
and you do A/B tests on people, you find that that you can
suggest people into a certain state of being, but if you go
blind and you send them something and say, how does this
make you feel? That's a little more open-ended.
So that gives you a little bit better.
The other is is when we started customizing the formula based on
your age height, weight sex, your workout or training
schedule, and those are two different things.
Work out schedules are I want to sweat and I want to, I'm going
to lift some weights or I want to run or I want a bicycle.
I wanted to yoga training schedule.
Is I have a goal in mind that I'm trying to accomplish and I
am doing these sets of exercises and I'm doing this food program,
a meeting like this, In order for me to, to get to a specific
goal. So and a lot of times people
think that I'm, you know, you're going, I'm going to work out
well, I do have a goal in mind. Well, that's the training
program then Sonia not to deviate on that but that's
critical. But once you get those factors
and then you ask people, okay? Now that we know your age, sex,
weight High, you know, eating habits in a rest.
What are the goals? You're trying to accomplish and
when we asked those goals, then it allows us that combined with
your These other factors and the fact that we've got millions
millions of data points. Now, actually over, I think
we've got over 20 million data points that we've accumulated
over the last since 2008 and those allow us to, to basically
do a deep dive into. The fact that if you're 180
pounds, you're 5 foot nine, you have 10% 11% body fat, you train
five days a week. Your primary training is Is
lifting heavy weights and and you do hit, you know, high
intensity interval training, three times a week on top of
that and you're 27 years old, and your testosterone is running
between 700 and 900, depending on what time of the year, it is.
And what time of the month, it is, here's a formula that will
match or will closely, you know, closer match then just a generic
formula, your physiology. And if your Sorry to be more
focused to be able to have an eight hour or nine.
Our attend our performance window where you really want to
be a rock star and you want to be able to unclog after that and
not feel like you're trying to minded mitigate a caffeine rush.
We optimize that formula specifically for that outcome
for specifically for you, we customize it individually to for
you as an individual. And what happens is by a
combination of your Or data that you give us and the accuracy
that data, our experience and our Deep dive into again, these
millions of data points and then your feedback of taking our
Solutions around the different times of day and time different
events that you're trying to do to optimize against a change
optimized were able to take that data and go cool.
You need a little more CDP: on this next Formula.
You need a little last stimulant stack.
You need a little bit. Adaptogen and your B vitamin C
to be higher and we then formulate the the stack with
those changes in mind and in your next order, you get even
closer to your ideal or if your body is changing, your brain is
changing because you're advancing.
We optimized for that as well. So you've got, like a difference
Q for each customer which sounds like an inventory management?
Nightmare. Ha ha ha.
Yeah, yeah. It's so funny.
You say that because it's absolutely true.
When I started this. We were literally measuring
Nowt, each compound by hand, and we're talking about some
compounds were two mg. Some were 10, some were 50, some
were 250, and then, we were scooping those into capsules and
into test tubes, you know, weighing out each one of them
pouring it way, poor way poor. And then capping it and getting
it to the customer and we were now running at a profit that's
for sure. Yeah, so about almost a year ago
a year in July or yeah you're in July my business partners I had
I had done a robotic certification, back in the, in
the 80s and the early 80s. While I was in the military and
I had a passion for robotic technology.
And so I, I told them that we needed to have the intention of
picking up, a robotics genius. And so we kind of all agreed
that we needed to have that and lo and behold in this town of
26,000 on the Mississippi River that I'm in, there happened to
be a guy working, one of the largest Manufacturing.
Plants locally called with the called, but it basically they
made the concrete, they made the machines, that make the concrete
concrete tunnels and concrete, piping the pipe cities, the
infrastructure for cities, the infrastructure for Dubai
infrastructure for London and they're, you know, multi tens of
millions of dollars machines, and he happened to be a robotics
expert working there. And we, we gave them a place to
Say we gave him technology and some resources and he's creating
these incredibly smart robotic technologies that help us to
take those intake and feedback forms from our customers and put
them into capsules using robotic technology to do very Precision.
Fills with much higher position that we even had when we were
measuring everything out by hand, nice.
So yeah. That's exciting for sure.
So wouldn't that be all rolled out?
We're I'm going to start showing some videos of it on the Bayou
tribe on the Bayou tribe in on Facebook and on Instagram.
But you'll the first robots hit the end of next month and then
we'll continue to grow more. We built one really cool
prototyping robot for our prototyping lab which is I'm in
a twenty three thousand three hundred square foot building
that is committed to basically building we've got a Bio lab
here. We've got a flavoring lab here
so we do all of our testing and biological Discovery and here.
And then we also have one in Bosnia where we have 20 phds or
PhD candidates all working in a lab at the Birch University that
are dedicated to just doing research for us.
And so between those two, we're able to put that in practice.
So the end of this end of next month, which I guess starts
tomorrow, the end of next month which is almost here, we'll have
the first Production robot out which will do will help put
together the upbeat and Apex and some of those and then we have
and brain flow and and then we have another one coming to has
even more Precision that will be doing powder fills in some of
those. So super excited about that
because one it's the really bitching to see to watch them.
Go to work. Yeah, I would imagine and the
other is we have an AI expert in Bosnia who is taking the
translation of all of These millions of data points and
turning them into formulation profiles for customers.
So that will continue to get even better and better
eventually eventually if you can stick around long enough for the
future, we hope to have either kitchen sized.
You know, I units that are that would sit on, on your kitchen
counter or sit on your bedside. That will create your nootropic
based on your aura ring in your Fitbit and your your whoop.
Data every morning and it'll create the stuff that you need
that day for the activities. That your calendar says, you've
got to have happening that day and that's kind of going to be
pretty neat with nootropics requiring, so much of an
individualized touch, it's got to be frustrating for for you to
like see all these nootropic companies popping up that are
just putting some generic probably less than efficacious
dosage of these nootropic compounds into supplement and
selling them with the significant market.
Like that's gotta Get at you, for sure.
It's, it's combination of it used to be.
It used to be, I would, you know, I would pass up a storm
and say dang it, they're stealing our fire.
And then when I realized our attention was so high and our
customers, I still get customer feedback on my phone and text
every day and it was that that that reminded me that they can
they can go and play that game and hopefully eventually people
will realize that. That if they really want to make
this a lifetime change for them that they're going to scale up.
So yeah, I believe I've got I've got bottles in my lab from every
manufacturer of every product out there not to copy but to
take a look and say okay this is interesting.
And also there was a friend of mine who made a thing called I
believe it was six hour energy and his great customer at one
time. And he he was sued by 5-hour
Energy and I guess 5-hour Energy has a trophy case of all of the
companies that have tried to rip them off and rip off their
formulas, rebuff their packaging and rip off all those things.
And it's all the companies that went down because they you know,
they played the lawyer thing. We don't play the lawyer thing
but we do you know, we do really commit ourselves to always
innovating ahead of of what we consider competition.
So yeah, I mean Superman you just be the best and then that
kind of like paves the way for a lack of competition because
you're just simply the best, you know, Yeah, actually we you know
that man is what you do the same thing.
Yeah, you gotta you know it's no fun if you're competitive in any
at any level and even if you're not winning, doesn't mean you
know beating the shit out of somebody else.
It just means being true to yourself and being true to your
clients and Performing and creating something that's so
novel and special that that you don't even think of the
competition. I don't wake up and think, oh my
God, who's who's the next nzt? T48 player that's going to use,
Bradley Cooper's likeness on some ad.
Yeah, I wake up in the morning and I say, what am I, you know,
what's the newest molecule? That I've discovered or my my
guys in Bosnia of discovered that we could put to work that
would make a Monumental change in somebody's life.
That's way more fun. Yeah, totally man that gets you
excited to. I mean, when it when it comes to
compounds, when it comes to molecules, when it comes to
specific, you know chemistry Within the body.
A lot of people are very skeptical of supplements.
Lot of people put a lot of emphasis on supplements, like I
come from a bodybuilding background where, you know,
supplements are held in very high regard.
Oftentimes to the individuals demise are spending a ton of
money on supplements. That may not be efficacious and
a lot of people on the complete opposite of the spectrum and are
just incredibly skeptical towards any supplements.
And I think there's a lot of, you know, a lot of people and
especially in the keto low carb nutrition space you know just
really Placing emphasis on real food nutrition as opposed to
supplement or it's just something you know, worthwhile
for sure. But when it comes to actual
compounds and molecules that people can ingest to consume to
notice a difference, what are some Heavy Hitters?
I mean, caffeine obviously is probably the one that most
people are familiar with. They can take caffeine, they can
take 200 mg of caffeine pill and generally feel a tangible
difference within 20 minutes or so what are some other legal
compounds that have a similar, you know, No impact within, you
know, a short period of time. I love it.
So one of my favorites is carnitine and there's there's,
you know, Al car is the shorthand acetyl-l-carnitine,
this is a very profound compound in terms of its ability to pass
through the cellular membrane, and get into the mitochondria
and help to improve both body, composition and ATP levels.
So it as a byproduct of that basically it's shuttles short,
for short. Short chain fatty acids into the
mitochondria and helps to, you know, basically enhance that
that biological process so that you're getting more ATP out.
You're getting your if you do it, right?
And you do it at the right dosage, you can actually start
Browning your white fat or Beijing, is really, the term is
you can start basically introducing mitochondria into
white fat and that will That mitochondrial activity, will
start burning the short chain fatty acids, that are located
within that white fat. And as a result of that, you're
going to get more energy out, you're going to get leaner
automatically and your energy level is naturally going to go
up because you're not jacking yourself with caffeine.
What you're doing is you're basically letting the ATP.
Do its job, adenosine triphosphate, which is a
byproduct of mitochondrial output and you're letting it do
its job of basically clearing things up and improving that
performance. What kind of deal?
that's a good one for L-Carnitine just like like 5, 10
grams a day Well, actually you can with acetyl L-Carnitine and
there's a, there's a bunch of different forms of carnitine but
still carnitine. You can you can do wonders
believe it or not with 250 to 500 mg if you potentiated a
little bit and you can do that through either gut Flora
enhancing your your bowel Flora or by by triggering it with some
other factors like like para with MCT, you know medium-chain.
Oil and you'll, it will automatically start converting
that oil and we'll use that as fuel immediately.
It's also a great way to improve kid, agentic activity quickly.
But yeah you can do 5 and 10 grams, you don't need it.
You if you'll find that there's a there's a performance point
where you get up to about 2 grams and somewhere between 250
we have a product of two hundred and thirty eight milligrams in a
dose and it you can feel the performance increase.
There's if you go to 500 mg, basically your, you know,
increasing those doses, you'll feel profound difference in
smooth regulated energy levels throughout the day as you get to
122 grams the performance levels that the, the apparent
performance doesn't necessarily radically increase but you do
feel the fat burning potential coming on.
So that's a good one. CTP choline is one Our city
choline is the other name for it CD: is really great for
providing additional. Choline it passes through the
blood-brain barrier and what that does is it basically
improves your cognitive performance of memory thinking
Clarity and recall. So that's a that's a really
valuable one. Try think some of the other
killer went you know obviously caffeine and caffeine paired
with the and I and caffeine paired with fats, we all know,
you know. Coffee or Bulletproof Coffee.
The, you know where Dave asprey started with this back in the
days that's actually a pretty sound formula for a fee and and
if you've ever explored Andrew huberman, who's kind of a goat
in our space. Yeah, he's great as last time.
Yep. He's badass.
And, you know, when he talks about like, you know, his
morning routine, where you do a little bit of Cold action, and
And sunlight first thing in the morning, 1530 minutes sunlight.
First thing in the morning, or at least light, even if it's
cloudy out and don't don't drink your caffeine first thing in the
morning. Wait, 90 minutes or two hours
and then take your caffeine to allow the allowed the adenosine
in the body to to, you know, flag a bit so that you're not
caught in this. I'm going to plug the adenosine
receptor in the brain, which is going to make me feel more
wakeful. But as soon as that's unplug
from the Caffeine molecule the adenosine flows back into makes
you feel fatigued. And that's why people crash
after coffee or they crash at 2 p.m. and if you just hold off on
your caffeine and my hack to his act is if you do decaffeinated
coffee, first thing in the morning and then you do your
caffeine, caffeinated coffee, a couple hours later or I'll do a
nootropic as well or I'll do one of our nootropic drinks, then
your performance will increase and you won't have a crash in
the afternoon, so you can be really sharp and you won't feel
At that otherwise degrading side effect.
So you, so, there's so many more brother.
There are so many mother as you're well aware?
Yeah, nice work on that. I'm assuming that people are
consuming, just too much coffee, too much caffeine in general.
The the ability for them to take note of some of these other
compounds. Their system is likely going to
be shunted quite a bit, right? Yes, absolutely.
And there's a once you you know what you've wean yourself off of
caffeine, which you can do in two weeks, pretty pretty
successfully in two weeks. I did back in the 90s when our
Earthly man, you be so proud of me.
I love it. I love it.
So gossip back in the, in the early 90s or the mid 90s.
After I discovered, my first nootropic, which is called
huperzine a, which is a acetylcholinesterase inhibitor.
Meaning that the enzyme that breaks down acetylcholine in the
brain. After the acetylcholine, is may
be done one memory transition, it breaks to down, it puts it to
rest if you if you block that I'm from breaking down these
little, choline, it will keep flowing in the synapse and keep
your cognitive performance up. So back then, what I did is I,
as I got this compound, which is naturally extracted and and I
gave it to you, 20 Intel engineers, and I said, what two
things one is, I want to see if your performance.
We want to set a baseline Performance Based on the number
of thought, particles or units of thought that you apply every
day. Like the number of emails you
exchange the number of During sessions, you have meetings, you
know how many times you have to come up with an idea how many
phone calls you and alade and and mail and all the rest of the
any of these activities were to measure that.
Then we're going to wean you off coffee over two weeks and
systematically, replace it with huperzine, a and after two weeks
there, now off coffee using huperzine a as their kind of
wakefulness solution. But more importantly, was a
cognitive solution and we saw these individuals go from, what
was a measurable after we did all the measurements we back.
They're back labeled them and said okay we were handling this
much data per day. We were working this many hours
to get this much measurable work, done.
And here we are. Six weeks later on this product
and what we're finding is that we're doing this much more which
was at the time it was a third more roughly, a third more
thought particles or events every day for this group of
Engineers they will to get done and the big wake-up call was
holy shit man in Stead of just driving yourself hard with this
wakefulness fluid called coffee, which is as much a, you know,
it's it's a it's something we kind of feel like a warm blanket
versus a Performance Tool. Yeah.
By replacing that with huperzine, a, they were able to
give this what was measurably a third more performance.
But that third more is not, it's not a linear curve by taking
them from roughly sixty to ninety percent of a performance
curve, 80 80 to 90. They were doing oftentimes that
third more measurable performance was almost like
doubling their performance every day and that was a critical
thing. So that was kind of my first.
Aha, you can actually just bring an Aussie nay Yeah, just
huperzine am low-dose some people don't react.
Well, some people they do just fine on the first dose but they,
their body naturally does not break down.
They don't have a lot of this. This enzyme that breaks down the
Silicon acetylcholinesterase enzyme, they don't have a
preponderance of it. So you start getting too much
choline in a synapse and you'll start getting a fucking fuzzy
fuzzy or foggy head. So you want to you want to
balance That out. But if you have the right, if
you're using up, choline at a good rate and a lot of these in
these Engineers were there were definitely big brain, guys using
a lot of cognitive horsepower. They seem to have a really great
performance and I personally used it and it's a component of
a number of our Solutions as well.
And then there's things. Like here's a here's a great
one. DHEA, you know that one?
Well I would assume. Yeah, I'm kind of, I can't use
it because like I competed natural bodybuilding.
So they've been incredibly, extensive banned substance list.
So anything that I can't use peptide, I can't use anything
here, like, they're super strict, so, you know, you know,
Wade, light heart that does not sound bad.
Okay, so, wait, wait, is the is the president of by optimizers
the company that okay. Yeah, owns was Michael.
Yep. And he's a three-time world
champion, natural. Builders 19 is way class, so yes
and he's same thing he goes he goes look man and he just did
his last competition. He did he did the Iron Man in
Venice Beach and then I'm trying to member where the last show
was seen in Canada or Texas. But yeah, but he you know, he
proved himself again. I think it was top 5 this time
but but he's got three championships behind him.
And same thing is he's guy. We also, we also do a lot of
like again, we Mais, every solution we do.
So we when we have to make them wada or NCAA compatible, we know
what to exchange for another component.
And actually, we're working diligently right now to make
everything wada and NCAA applicable, because it's just
tough to filter on by our current product line up there.
Anything like, what on your current product lineup is not
approved by like any of the natural sanctions.
So what you couldn't take? Well, here's the deal because we
customize everything, you could take everything, you just.
Let us know that you can't have DHEA pregnant alone.
You can't have. I'm trying to think of the,
there's a couple of stimulants. You can't have that are that
are, you know, legal stimulants, but they're but they're not
water compatible because you said and box, and I tried this a
juice and I tried the mental reboot p.m. and I'm pretty sure
those are pretty clean. Yep.
Absolutely. Yeah and yeah and we are mental
reboot. Am now an R 0 bar are our
ultimate focus. You them.
Which is yep. The ultimate focus now is wada
and NCAA. So we just finished that
formula. That will be coming out in a
month. Yeah.
So this crazy helical and of course are what's all of our
suite products as well? Our Sleep Products and our we
have a thing called College. Genius, which is our nootropic
mushroom. Drink tastes incredibly good.
It's very deeply chocolaty and we have a new flavor coming out
as well, and it's the every dose 18 grams of.
It is equivalent of eating a pound and a half of pure lion's
mane, raid Rishi cordyceps mushrooms.
So it's very powerful and really does a great job of improving
cognitive performance and and reducing fatigue and improving
adaptogenic performance as well. The Those who forget exactly.
Pretty cool, man. One of my employees has a grow
tent and he's got it set up in my warehouse right now.
He's growing nootropic mushroom. So he just gave me this like,
massive pound and a half of lion's mane.
Yesterday, I got to figure how to cook but it's pretty cool.
He's growing this stuff here on site and I've got on this lion's
mane, though. Oh, that is so cool.
I love that. Yeah, I and by the way you can
make lion's mane steaks, they're absolutely incredible.
How do you hooking me? Just like slice them and then
like saw Taemin brown butter or something?
Yeah, yeah put him about put him about three, quarters of an
inch. I do butter.
A little bit of like you can you know, obviously you can salt it,
you can flavor with garlic and and then I do a little bit of
extra virgin olive oil as well. And it is an incredible
especially you know another your Ketogenic.
It is incredible compound. And it the cool thing is you'll
sleep like a baby on it. It doesn't put you to sleep but
it's very effective for sleep. And the other thing is, if
you're using an aura ring or equivalent, to measure your
Delta and your REM Cycles, you'll find that after the
second or third meal of those, you'll find those numbers
increase substantially nice. Now, that's exciting stuff.
I'm going to play around with it, for sure.
With the last little bit of time we got left here, I'd love to
just kind of here. How you personally break down
your day, knowing what, you know, know what kind of
compounds are using how you structure your, your, you know,
stimulants how you structure your nighttime routine that was
the typical thing look like for you to optimize Human
Performance and productivity. I love that.
So, one of the first things is, I, when I wake up outside of a
really recognizing what a great life I have, like, I'm, I'm
prayerful in that matter. Is I like to reboot my system
immediately upon, wake up with a 17 to 20 minute, binaural audio
enhanced power nap, which is basically, I've got a, an
application called, possesses P. Zi.
Zi zi and I, I wake up guy, go pee.
P. I drink about 24 ounces of water
usually, with a little lemon in it.
And I, which I have at my bedside before I go to bed.
And I'll take some, I'll take if I'm depending on what activity I
have for that day. I will take one of my nootropics
with a very low stem or no stem version.
And so, I'll do like a, I might, I might do a brain flow, which
is very, very typical for me. I'll do a brain flow and maybe
an apex, those are two of the different.
Apps. And then I will immediately go
into this power nap and and what that does is I do I use it as a
memory consolidation tool. I often do problem solving at
night I'll get into the to sleep routine in a second here but I
use my sleep cycle to at night to detox my brain.
So and when I wake up in the morning, what I do is I
typically have pretty active dreams and so I use it as a way
to too. To solve problems.
Like, I'll look, you know, I'll go.
Okay, I've got this activity and need to do to today.
Who are the people? I need to have involved?
What it? What do I want to bring to the
table on this thing? What are some new, or emerging
Technologies? Or, or people, or, or substances
or molecules? That would be valuable for us to
address with this. And how do I want to distribute
my energy today? And then I go into this, kind of
like, by pre-loading that power nap, it immediately gets me into
State and that state is When I wake up out of that power nap,
which the this is apps walks you through that.
It's kind of guided, although I turn the voice off.
So I just use the, the changes in the by narrow frequencies as
my guide. When I wake up out of that, I'm
sharp as a tack, I'm ready to go.
I'm happy and positive and from there, a, my newts have started
to kick in. So in that 20 minutes or so.
So it's roughly 30 minutes by the time that happens.
The new started to kick in and so you can start feeling these,
this kind of flow of Of cognitive performance happen.
And from there, it's really am I, you know, in my fasting of my
intermittent fasting that day or do I need to get something to
eat in the next hour or two? And I will use things like
you've got Xander juice there. So, I'll take typical take some
Xander Jews because the Gaba levels, examiner juice
dramatically improve my, my Gaba levels.
So, instead of having this overactive brain, I've got
Highly focused but not not brittle mindset.
I get a brittle mindset when I when I over caffeinate right
here, I've kind of I kind of get a little bit edgy and so the
examiner brings my level of clarity up but it does it in a
very smooth, relaxed way. So it's very Zen in terms of
that. And then typically, what I do is
I'll sip throughout the day like right.
Now, I've been sippin since about noon today.
I've been sippin on Kane power solution in 24 ounces of water.
And that power solution is has very low, stimulant level, but
it has high dopaminergic level. So I'm getting this nice
dopaminergic activity. It also has it has some ketones
salts in it which helped improve my cognitive performance as well
and stabilize blood sugar and yeah and then I'll use it out
and then this evening The thing called Gaba Licious with my
sweetheart gobble. It's this is a is a high Gaba
drink, very delicious green, appellee tasting, drink that
non-alcoholic, but it gives me that same feeling.
I would have if I had a martini and and I feel chill and I feel
capable and we'll hang out. And we'll talk, she works with
me as well, and she's bright as all, get out.
And she's our Archie flavor us to, as well.
As the person that really spins plates, the most around here.
And so we'll talk about stuff. But we'll talk about it in a
state of kind of of humor and interest and curiosity and fun.
Maybe take a few notes and then unplug and then it's on to
Yellowstone Yellowstone. I've heard a lot about that
shit. It's pretty popular right now.
Dude, man, you got it. You have to check it out and
there's three. Three separate shows.
There's I think it's 1853 1923 and then Yellowstone.
And that's the order in which to watch them and they are the same
show but they're in different eras.
So it's very powerful. And you don't have any issues
falling asleep, having just want something.
What's its really? I'm glad you asked mention that.
So, we spent the last few years because I have, you know, my my
whole life has been wrapped around kind of problem solving,
and entrepreneurial Ventures, I've always had my brain has
been wired to be on 24/7, that's not very healthy for sleep.
So, over the last few years is actually over five years.
We've been developing something that would just released earlier
called Sleep breakthrough and it's Optimizers product, and
basically it's in non melatonin based powder, drink powder that
you take just before bed, I take it about three to four times a
week. And what it does is I take it
about an hour before I go to bed.
And it brings my parasympathetic system into focus and allows me
to really relax and it's like I feel that my eyelids relaxed.
I feel my whole energy start to relax and it just gets me into a
great state and then if Really going to have trouble sleeping
at night. What I'll do is I'll do a few
sprays of what we call Dream optimizers.
It's a sublingual spray that does have a microdose.
And when I say microdose, A barely measurable dose of
Melatonin combined with 5-HTP and, and a California, poppy
seed extract, and some other cofactors, one called P 5 P,
which is a very bioavailable form of B6 and what it does is
it increases serotonin in levels and the conversion of Serotonin
to melatonin so that you can actually get very high Dream
response, your REM Cycles, go through the roof and and then to
as my coup de Grasse, I top it all off with a metal reboot p.m.
which takes advantage of the fact that your brain shrinks
when you go to sleep and what happens is cerebral, spinal
fluid flows around the flows around the capillaries, and it
drags Zealot, the detritus, the exhaust of the ATP that's
happening every night as well as some other Co Factory or Co
processes that are a byproduct of the liver.
And it drags him, out of the out of the brain through the spinal
fluid out of the body and basically cleans your brain or
detoxifies, your brain every night.
And that can be very powerful for waking up, crisp.
So, that's kind of a, that's a one routine, like a not combined
with work. Outs and, you know, I like to
train and I like to do e w and I like to Sprint up.
We have a we have the curvy street in America here so I do
Sprints up, that street. Nice.
Yeah, I like the idea of not leaning too heavily on
melatonin, for sure. I feel like that's oftentimes
when people reach for when they have a hard time falling asleep,
but I've tried to stay clear of just over using melatonin.
Yeah, yeah. It can become very addictive.
It down, regulates the pineal gland and it's not and melatonin
production. So it can become very addictive.
Quickly, and then suddenly doesn't work at all.
And and you don't want sleep, is the world's most powerful
stimulant? Yeah, you want your sleep to
happen and so I'm using like this herbal tea that's made from
valerian root and whether it's, you know, actually having an
impact or maybe it's just me thinking it is.
But man, I take that. And I'm like, knocked out after
about 20 minutes. Oh, no, it's Valerian.
Is extremely effective Gaba. And the, the valerian root
extract Tract is super powerful. We the only reason we didn't use
it in this, in this particular product is that we found that
the half-life was so long that even when people were using the
Sleep product, is they would wake up after seven and a half
for eight hours and it would still have a little bit of a
lingering problem in wakefulness.
And so we wanted to avoid that, can't you?
Yeah. That makes sense.
That makes less sense. Well, awesome.
Mr. News. I'm super excited but will you
get Cookin the robotics is really And you definitely want
to keep me posted on that. Oh, yeah, man.
Where do people go to find out more about you, in Danville
deeper into your world? So nutopia.com is our website, I
think what we have, you'll have it probably on your show nuts.
The I probably have a coupon code for for your listeners and
then no Topia brain on Instagram and and by optimizers and
nutopia on Facebook. And and if you go to Mark out,
if you go to facebook.com slash mark effinger, you can find me
personally and I Die post occasionally and usually it's
philosophical mumbo jumbo. If you don't see me on no spoon
on LinkedIn, I know, I know Lincoln, I like them.
I'll link into that to man. It's all good.
Right on that. Awesome.
Well I appreciate, thank you so much.
Yeah, I appreciate you bringing me on and really appreciate your
mission and what you're doing. I think it's really powerful and
I think it's really critical for people to actually realize that
they have the potential to make dramatic changes.
Changes in their physiology and neurology as well.
Yeah, and likewise, if there's anything I can do for you, my
all means just let me know. Good sir.
You got a brother take care.