Well hello ladies and gents. Robert Sykes, Keto, savage.com.
Today I've got special guest Brian Scuderi on the line and we
dive all into the world of becoming an unbreakable dad.
So he found himself overweight and he decided to make a change.
He got shredded. He did a amateur bodybuilding
competition. He has since become a coach.
He left a high paying job in sales to pursue his passion for
helping others with their fitness nutrition endeavors.
He has a 20 month old daughter. He's trying to become the best
dad that he can be for her and that has involved becoming
healthier and he's just wanting to share that message with other
people and he's doing so on a grand scale.
So I thoroughly enjoyed the conversation and we dove deep
into mindset, certain implementations that he's done
to build the right habits and just make progress every single
day. I'm super excited for everything
he's got in the pipeline from a business standpoint.
He's killing it. I've got no doubt that you will
take something from this conversation.
So that for the delay, sit back, relax, Enjoy the podcast with
Brian and we are live.
Brian, how are you brother? I'm doing well, man.
Doing well. Excited to be here.
I'm excited to have you, man. So as as we were discussing
prior to hit and record here, we got booked together through some
booking agency. So I don't know much about you.
You don't know much about me, but you are.
You have a brand unbreakable dads.
You're all about keeping dads healthy for the long haul, which
I can totally get behind as I am now a dad myself.
So we have lots to talk about, man.
What got you into that genre to begin with?
Yeah. So it all started back in 2018.
I was at the top of a sales career.
I worked for a small direct sales company.
I wasn't really super small. It was like 100 + 1,000,000
dollar your company and within that organization you can rise
to become what's called a district manager where you
basically recruit and train your own sales team.
And I've been doing that for years and I had this goal and
this vision of being the number one sales team in the company
and I ended up achieving that in 2017.
And right at the top end, January 2018, they have this big
year end banquet. And after dedicating a year to
my career checking off all the boxes of being successful, you
know, finding a lady and and starting a family and getting
the house and all that stuff, I ended up trying on my tux for
the big year end banquet where I was going to go accept my trophy
for being the number one sales team in the company.
And it didn't fit. And that was the same tux that
I've worn every year for the previous six years because one
doesn't own many tuxedos. And it was kind of like a big
wake up call. That was the first one.
And then shortly after that, me and my wife were just kind of
messing around and having fun and she like snapped a photo
because she said my hair looked funky and I just saw a picture
of myself with a shirt off. And I had one of those moments
and maybe you've had this. I know a lot of the guys listen
to this that definitely have it where it's like what happened?
Like where did that even come from?
It felt like it crept on so slowly that I didn't even notice
as the days progressed and I was about 40 lbs overweight when I
when I graduated from high school and and ended up dropping
out of college, I was like $1.85.
I'm 6/4 so I was a pretty lanky kid and over the course of the
next decade I'd put on 45 lbs because like every guy, right?
Like we're just constantly trying to check the boxes.
Like how do I make sure all the bills are paid?
How do I win financially? How do I start the family, how
do I get the house? And that the dad bod slowly
crept on. And so I started down my Rd. of
taking my fitness seriously for the first time since I was in
college. And I tried a lot of different
stuff. I mean, you know, Game Changers
came out on Netflix. I was like, that's it.
You know, it was me the whole time.
Which is funny saying that on the Keto Savage podcast, but I I
ended up testing a whole bunch of different stuff and found
really what worked for me. And it was, you know, the the
more of a flexible strategy. And a lot of the guys, the
following year when we were #1 again, I actually got promoted
to becoming what's called the division manager.
And that's when you run multiple locations.
So at one point I had 10 locations and like a couple
hundred guys working for us. And it was awesome.
So they kept asking me like, hey, like you're winning in your
career. You lost 40 lbs.
Like how are you kind of doing it?
And so I walked a a couple of guys through like what I did and
how simple it was and we would have like regular check in calls
and I'd hold them accountable. And I never thought that I would
end up in the fitness industry. Well, what ended up happening
was these guys started losing weight and of course as you know
right, guys start losing weight, they start taking their health
seriously. And it's like every other area
improves, their relationships, their wives improve, They're
playing more outside with the kids.
They feel like they have more energy, thus their career
improves because they're overall happier.
And I found a a really deep sense of purpose working with
dads and we just kind of took it full force.
I was like, you know what? Like this kind of speaks more to
my heart, more to my passion versus like selling kitchen
stuff. So I exited at like the top of
my career, something I had built for like 12 years.
And I took this full time and made a lot of mistakes and and
had a lot of ups and downs and lefts and rights, that's for
sure. But unbreakable dads, true to
the name, it's definitely not breakable at all.
And now we're we're cruising, man.
We've helped over a couple 100 ads now and it's just been so
much fun to watch guys grow, watch guys get stronger.
I get messages every day. Like man, I haven't been this
strong since I was in college or I haven't had this much energy
since I was in my 20s. And you know, we got guys in
their 50s that are seeing their ABS for the first time since
before they had kids and it's it's been a wild journey, that's
for sure. I love it, man.
I love it. What what do you think the the
tipping point is for guys? Because like I talked to so many
guys that relive their glory days in high school when they're
like playing football or something.
It's like, man, you're sick, 50 years old or now 60 years old.
Now how, how is that still the highlight?
And it's like they're really into sports and fitness and
nutrition and everything at that phase.
And then something happens like, I don't know if it's college,
the workforce, the the kid or what the catalyst, what the
initial catalyst is. But I would assume like if
they're seeing progress in their fitness journey at that stage,
like in high school, as a as a youth, as an adolescent, like
it's not like they they forget that that stuff's important.
But what do you think the tipping point is that actually
gets guys trending in the wrong direction right there out of
high school? Well, I think it's it's twofold.
So when you're young, right, your testosterone is through the
roof. And if they're anything like me,
you develop a really crappy relationship with food because
like, I was the guy, I was sick. I'm 6/4 and like, nothing would
stick. Like before track meets, I used
to go eat a whole Buffalo chicken pizza and then I'd go
run and I'd be fine. And so we developed this
terrible relationship with food where nothing sticks.
I can eat whatever I want, especially the athletes, because
we're moving so much. We're 21 years old and our
body's just a furnace. And then what happens is we go
get the job where we're sitting a little bit more.
We start to age S naturally drops after 30.
And it's this slow, gradual sense of like, oh, it's just a
couple pounds and it's the relationship that gets paired up
with low standards. And now that's a society thing.
I mean, we could go deep on like, you know, all the
different reasons why, you know, men in in, in society kind of
like put everything else ahead of their health and that ends up
burning the candle at both ends. And how that's also I, in my
opinion, not really their fault because that's what they're
taught to do. And it's normalized to be a dad
and be fat and be dumb and be stupid and just kind of like the
goofy, like we're we're in every single show, right?
It's like the dad is the bumbling idiot who's the comedic
relief. And so there's a bunch of
different, like, subconscious programming there.
But I think it really starts with one, it's a terrible
relationship with food. As as a kid, when you're in high
school and college, you're just drinking beer and you can still
see your abs. You're like, oh, I'm
indestructible. And then that gets paired with
like lowering lower and lower standards.
For as we get older, it's not really expected for us to be in
great shape because there's no real challenge on a day-to-day
basis as a dad to be in great shape.
You know, we wake up on our, you know, $1500 mattress, we go sit
in our $40,000 car with seated with with heat, heated seats,
and then we go sit in our leather office chair, right.
And then we go home toward like $1500 couch.
And then we go right back to bed.
And there's no real challenge day-to-day anymore.
Most people think a hard day is like when their boss sends them
a rough e-mail, right? So because there's no, I guess
you could even call like a primordial challenge to like
just being alive. You can just skate right through
life and what ends up happening is guys, you know, find the
emotional escape mainly through food.
There's other vices as well. We all know a guy that's like,
whether he's addicted to porn or addicted to gambling or drinking
or, you know, they find escapes elsewhere.
But for a lot of guys, it just becomes searching for some sort
of emotional feeling through either food or booze because
their day is just so monotonous because they just work like, you
know, the 9:00 to 5:00, which I did and I get it, I would sit
all day long taking sales calls and training people and you
know, my average day was like 1800 steps because I worked in a
2000 square foot office. Yeah, no, I totally agree.
Man, do you think the the stereotypical dad Bod comes from
that lifestyle becoming more pronounced after guys have kids?
Or is that something they're kind of falling victim to before
they ever have kids? Than having kids acts as a
catalyst for them to want to change it?
Well, that's a good question, right?
That's like a chicken or the egg.
Yeah. I mean, I think it's twofold.
I think it really depends on the guys.
Cause for me, when we had my daughter Penny, all of a sudden
my life had more purpose. It was like I was even more
compelled to be in good shape. Because I was like, if if my
daughter adopts the habits that I had when I was a teenager and
when I was in college, right, She's going to feel like crap
and she's going to get fat like I did, right?
And like, that's the last thing I want and and our kids are
going to emulate us. But I also find that it could
start before they even have kids, right?
Because the moment you graduate college, the most important
thing that happens is, like, I got to get a good job.
And in the 21st century, right, most good jobs are desk jobs,
all the things that that pay you well enough financially for you
to be able to support your life. I mean, you're you're either, if
you're in my opinion, for smart, you went into the trades, right?
But even those guys, they spent a lot of time in the van, or
they spent a lot of time sitting all day long or like, you know,
they're turning wrenches, but they're not really, like,
moving, right? They may be sweating, but
they're not really exerting themselves at extremely high
levels. They're just in uncomfortable
positions and I worked for a plug in company for a while and
I could tell you being in the trades doesn't mean you're going
to stay in shape. But you know you also have to go
get the desk job and you also have to sit behind the screen
for 8 hours a day if you go the white collar route.
So there's almost no real like escape from like the
inevitability if you don't understand what food does and if
you don't have a good relationship with food, if you
don't take care of yourself. I think no matter the route you
go, if you're not very intentional with how you treat
your body, you're going to wind up feeling like crap and putting
on weight and and just getting into the dad bod.
Yeah, And I feel like a lot of people unfortunately use their
kids like this could be the only other than the spectrum if
they're using their kids like as a as a a crutch, so to speak.
But they'll like, want to reward their kids with certain foods
that they inherently know aren't healthy.
And then they obviously indulge in them as well.
And it just becomes like a routine, habitual thing, whether
it's going out to get pizza on a regular basis or, you know, have
an ice cream every single night because the kid likes it.
But like, that is not a good thing, you know, Like you don't
want to use your kids as a as a crutches to enable your own bad
habits, so to speak. I can't.
I can't even tell you how much it makes my blood boil when dads
are like, well, I'm, I'm overweight because I have kids.
Yeah. Like, do me a favor.
Like sit down with your son Billy and say, hey, you see this
40 lbs I put on. That's your fault.
Like could you imagine having that conversation?
No. Right.
Like that's it's the the most wild thing in the world.
If you if you were to tell me like oh I've like when somebody
says like, well I you don't get it.
Like I have three kids. I'm like that's more reason like
the the more kids that I have or you have or he has or whatever
right. Like that's not more excuses
maybe for a season right. Because like, hey, I get it,
newborn phase, those first six weeks, like you're fighting for
your life. You know, kids up every hour and
a half. You know, mom's going through
postpartum. You're trying to take care of
the other kids. Like, I can, I can see if, like,
maybe you're not going to the gym five days a week or six days
a week when you just have a newborn.
But that doesn't mean that like, oh, we had a newborn.
Like now we're just going to eat pizza all the time or now, you
know, we got a kid who's nine months old.
Like, yeah, it's tough. Like they're, you know, we're
we're just going to go and get whatever's easy and whatever's
convenient. Yeah, it's just opting for the
hard route or the the easy route.
Yeah, I have a real hard time with people that use any
excuses, really, but like, especially their kids as a
scapegoat. Like when I was in, you know,
high school and I was all into working out people.
Like, yeah, but when you go to college, you get busy, you get a
job. It's not going to happen.
You're not going to make that a priority.
And then I did. And like, yeah, but when you get
married, like, that's not going to happen.
But then we did. And then, like, when you have
kids, it's definitely not going to be a thing.
You're just going to have to forego that area of your life.
But that hasn't happened either. It's like people make time for
the things that they prioritize and put value in, and that's
just where where the buck stops. Like you figure out a way to
make it work. Yeah, it's just priorities and
and and understanding like what is most important.
Well, what's most important is that you're there for the long
term. You provide for your family and
you protect for you. You can protect your family.
You can't do that if you're 100 lbs overweight, you're asking to
die in your 50s. Your every time you you skip a
workout and things like that. You're just taking minutes off
of your life and it compounds. That's the problem is like not
working out is time plus interest.
You know like if I take 60 minutes, like people are like,
oh, I feel bad like taking away from my family to go work out.
It's like then work out before they wake up, like that's it.
Or work out after they go to bed.
Like, I'm not saying you need to go work out at 1:00 in the
afternoon on a Saturday. That, I believe, is selfish.
But if you want to be the selfless dad that puts his
family first, then you got to put yourself first first so you
can actually be the selfless dad.
Because the problem is, if you're fat, overweight, you're
struggling, You're not working out, you're not taking care of
yourself half the time when you're playing around with your
kids. If you go on a vacation, you go
down the shore, you go, you go Turks and Caicos, whatever you
may do, it doesn't really matter.
You're you're not even present because now you go to the beach,
take your shirt off, and you're embarrassed.
You're not even thinking about your family.
You're thinking about you. So really, who's more selfish?
Yeah, no, I totally agree, man. I feel like a lot of people say
they don't want to train, they don't want to meal prep, they
don't want to go to the grocery store, 'cause it takes time away
from the family. That would be a selfish
endeavor. But I think that's a totally
flawed way of thinking. Like, if you prioritize your
health, then you're gonna be able to provide so much more
quality of life for those around you, which is the selfless thing
to do. And yeah, to your point, you
might not want to go work out at 1:00 in the afternoon on
Saturday when everybody's doing a family thing.
But yeah, get up earlier, make that a priority before that
family time becomes a thing. And I mean it's like the the
quintessential put your own air mask on first thing, what they
tell you in the airplanes. But it's like if you can't move,
if you can't enjoy being in the present moment and enjoy these
activities that your kids are, then that's certainly not the
the message that you want to send.
I had one guy on the podcast a few weeks back and he said his
wake up moment was he was sitting on the porch with his
daughter and she was playing around the front yard and
nothing happened but like a car drove by and it was almost the
point where she could have gotten hit.
So he tried to get up to go get her and he couldn't and that was
his wake up moment. But it's like we're not raging
war and and going off to battle every single day.
So we don't have that that hardship, that physical exertion
that's just put upon us. But it's like we have to seek it
out because we live in a soft time.
And if we don't seek it out, life's going to be harder.
And you want to be capable. Like you want to be hard to
kill, so to speak. And you want to be able to wake
up confidently knowing that you can do whatever activities that
they throws at you, especially if it pertains to your children.
You want to, you know, present a good message to them.
Yeah, self-imposed adversity, right?
When you do the hard thing, life gets easy.
When you do the easy thing, life gets hard real fast.
A. 100% So you said you got a daughter, Penny.
How old is she now? She's 20 months. 20 months.
Low ball energy, yeah. Yeah, you just got the one.
Just one for right now. Yeah, we're practicing for the
second, you know? I'm in the same boat.
I got a son that's twenty months as well and it's awesome, man.
Like, it's it's kind of weird because like I don't know what
you, I'd love for you to expand upon this, but before you have a
kid, if you're into fitness, it's like, what is having a kid
going to do to my fitness? Am I, am I going to be able to
do all these things? Am I going to be able to
prioritize a gym? But then when you have the kid,
it's like, I want him to see me doing hard things.
I want him to see me working out to taking care of my body and
doing these these healthy habits because he, like all that
becomes ingrained in your kids and they just expect that's the
norm. And then they start to do it and
implement it on their own, like he was picking up some dumbbells
the other day because he's seen me pick up dumbbells.
Like I love that. Yeah, it's amazing how they
just, like, they're mirror images of us in in almost every
single way, especially at this age.
But even as they get older, you know, I had, I have clients that
have kids that are teenagers, right, who their kids never
worked out or anything along those lines.
But the moment that dad is like, I'm going to work out in the gym
or or I'm going to hit some push ups right now, you'd be
surprised at how quickly like weeks doesn't take long where
they just see a little bit of consistency from their dad how
much they're like, I want to do that too.
Especially the sons. The the sons are always like,
oh, dad's working out. Like I want to work out right.
And they could be little like motivators there.
But even daughters and I got, I got a client who's who's got 2
girls and one. I think she's 19.
The other one's 17. And he started going to the gym
and then they started asking like, hey, can I come with you
right. Like, I mean talk about a, a, a
daddy daughter moment, right. Like, I can't wait for my
daughter to be like, yeah, Dad, I want to come to the the gym
with you because they see that consistency.
They see you actually prioritizing your health.
And it's like this subconscious programming, right?
Like we, our kids want they're going to emulate us in every way
because they think that we have it all figured out, right?
And now that we're adults, we know that we don't have anything
figured out. But, you know, we can, we can
kind of figure a few things out. And if one of them is our
health, then they're going to figure it out as well, which is
great. And and those are the habits
that they're going to take on for the rest of their life.
Totally agree. A lot of people that have kids,
they they don't want to, you know have their kids fixating on
counting macros or what their scale weight is or what they
look like in the mere or if they need to lose weight or gain
weight. Like how do you kind of navigate
those waters? Like what are your, I mean, your
daughter's 20 months, so probably not an issue yet but
how would you predict you'll navigate those waters?
Like do you? Want to have conversations with
them about macronutrient tracking and how do you avoid
that from turning into some form of disorder eating for kids that
are so malleable? Yeah and especially with raising
a daughter that's I'm very conscious of that my wife has
made that very clear that like you know we're we're going to
make sure that she has a good relationship with food.
And the way that I, we, we we intend to teach it as she gets
older is not necessarily like like I weigh my food, but that's
also because I have very, very specific goals.
I like to compete in amateur bodybuilding for fun.
I'm like don't the only one of my friends that thinks that it
is fun, but it's something that I enjoy doing.
So I have to eat to a very specific gram of like rice and
stuff like that. But I don't track when I'm in
the offseason, one of the things that I teach my clients because
it's it's just not sustainable. You're not going to carry a
scale with you to every single restaurant for the rest of your
life. Can't be glued to my fitness
pal. And so the same way I teach my
clients long term sustainability is the same way I'm going to
teach my daughter and I'm going to introduce it to her is the
concept of how to build the plate.
And if you look at a plate like a clock face, you want 12 to 6
to be protein, right? Like I want half my plate to be
protein. Now whether you mix in carbs or
we don't mix in carbs, I know we're on the keto podcast and
everything like that. And you know I think they're
both right in my opinion because I lost a ton of weight doing
keto. I think it's amazing.
I have some of my clients that have very, very low insulin
tolerance that I help transition into keto because it's just the
the, the healthiest thing for their body.
But what we do right for for my clients that can eat a different
wide range of foods is like 12 to six is protein, right?
So 50% of your plate is protein. That's the number one most
important thing when you're thinking about a meal is how
much protein am I getting? And then from from 6 to 9 is
carbohydrates and from from 9:00 to noon is a vegetable.
And so rather than me sitting here like, oh, how many grams of
protein are you eating? Daughter who's 13 years old and
who I'm, like, going to be very nervous about developing, you
know, an eating disorder with and making sure that she's a
good relationship with food. I'm just going to teach her how
to build a plate. And then I'm also going to show
her right, that like, if you, as long as you're eating that 8085%
of the time, it doesn't mean you can't have other foods, right?
You can't, you know, you can't have a, a bowl of pasta in my
opinion, right? Like as long as 80 to 90% of
your meals are solid, right? And you're, you're, you're
prioritizing protein. And so I'm, I'm going to show
that to her through my own eating, right.
But I'm also going to educate her.
And the thing that I never got as a kid was I didn't realize
why I was in shape and it was because I was 18 years old.
My test was through the roof and I was playing three sports and
on the weekends I was out playing basketball, riding my
bikes. Like I live 6-7 miles away from
my friends because we lived on a very remote side of town.
It was like, you know, few roads.
And so I'd have to hop on my bike and ride like 6-7 miles to
my friend's house to go play basketball all day and then ride
my bike back, right? Which is a tremendous amount of
calories burned at 1617, eighteen years old, right until
I had a license and from there, right?
Like if I would have just understood what food consists
of, the education around it, how to have a good relationship with
it versus just having the mindset of like, oh, I get to
eat whatever I want because it doesn't stick to me, then I
probably wouldn't have gotten fat in the long run.
Because if the the education around how to build a plate and
what food is, what it consists of and how to build a
relationship with it. But that's something you can
take with you for the rest of your life.
You don't have to, you don't essentially have to track if you
don't really want to. Or right, like there's guys that
you coach or or that are on the keto program, right, where it's
like they do extremely well without carbohydrates, right.
They get really lean, they have great mental clarity, they have
great energy levels. And so they've learned a
relationship with food where like, hey, I can you know, mess
around with like a high fat, extremely low fat or extremely
low carb diet, prioritize protein.
I look good. I feel good and and they learn
that relationship with food. And so it's a little bit of
exploring mixed in with a little bit of education.
That's how we plan on navigating it.
No, I totally agree man. I'm going to do the same thing
with my son. I think at the end of the day it
really just boils down to just eating real food more often than
not too. I mean, kids are inundated with
all this crap food that is marketed towards them
specifically. There's just not even food in my
opinion. But if you're eating real food
the majority of the time, then the the necessity to track it
does not become near as apparent unless you have that specific
goal like a bodybuilding show in mind.
But if you're eating real food, then your body's natural
physiological feedbacks are going to be pretty much on
point. Then you're going to be able to
have a good relationship with what food is, what satiety is,
what hunger is like. All that's going to be
legitimate feedbacks, not some acute, you know, inflammation or
or expanded view of what few food is because of some hyper
insulin response result of eating a ton of sugar that is
not going to be present in real food.
So, like eating real food, I think distills it down to its
simplest core. Yeah, I mean we have me and my
wife follow a very simple rule for dinner when I'm.
When I'm in the offseason, right.
Because then we get to eat dinner together and I'm not, you
know, you know, the Tupperware. But, you know, during that time,
right, we just, we keep a rule of like outside of like spices
and things like that that don't have a caloric value.
There's just no more than five ingredients on the plate.
And as long as you follow that, I mean, you can feel amazing,
you can look great. It's it's not common and it's
really hard to overeat if you have like a full plate, but
there's really only like 4 or five ingredients.
It's it's really tough to overeat in my opinion.
Totally. Well, talk to me about this
amateur bonding build, man. So how long you been doing that?
So started as just, you know, like, oh, I think it would be
cool. I I ended up losing like all
that weight I told you I put on and I got back down to like 188
and I looked like really scrawny.
I was like oh man, I'm back to being a twig, like how I was
when I was 21 and I had these long like buggy whip type arms,
you know, And I was talking to my buddy Joe who competes as an
amateur bodybuilder and he coaches a couple guys and I was
like, you know what? Like dude, I want you to take me
through like a really long bulk. And then I want to cut and I
want to do this was this, this was December 2021.
I was like, I want to do a show in 2023.
So we sent out like an 18 month long goal, which was very long
term obviously. And I basically be just stuck to
it and and started training very differently, a little bit more
high volume, a little bit more like isolation.
And I started putting on some serious muscle and I was like I
just want to do 1 show once. Like that's it.
I just think it would be cool. I think it would be fun and I
just want to test my mind because I knew that it was going
to be hard. I didn't realize how hard it
actually is and how much of like a level of discipline that it
takes that I had never even scraped before like I when I was
building the sales organization. Like, it was fun and it required
a lot of discipline, but it didn't require as much
discipline as this. Like we we had twenty straight
weeks of the same 5 meals every day, just in slowly, you know,
smaller quantities and then upping cardio.
And you know when you're peaking, right, you're doing
like 45 minutes of cardio to 60 minutes of cardio plus a workout
and you're only eating like 16150 calories.
Like those last like 3 weeks. You know, really tightening up.
Not super sustainable by any stretch of the imagination, but
it was, it was really cool for my mind to go to a place that
I'd never been before. And it was the year after my
daughter was born. So I was like, this will be
really cool for her to look back on and be like, wow, Like, even
when I was a baby, right? Like Dad had that level of
discipline. Dad, like put into work.
Like, Dad, even on those nights where she was up screaming at
2:00 in the morning, like, I'd still go to the gym at 4:45 and
all all of those things. So it started off as like the
mental challenge. And then I did it once.
And even though you get. I don't know 2-3 minutes of
actual like recognition, you know you're on stage you pose
And then like I'm don't get me wrong like I'm I'm I walked on
stage like 192. I got not nearly impressive
enough to be really good. And I'm not blessed genetically.
I compete in NPC, so there were plenty of guys that were on
steroids. So I looked very small compared
to a lot of these guys. But we got really lean and I got
out of it and I was like, I want to do this again.
Like it just it felt so good to compete.
It felt so good to just like it. It was funny because while the
while you're implementing that level of discipline, there were
plenty of times where I was like, this sucks.
I wish that I could not have to eat this beef and rice and
Pickles, right. You know, it's like then you get
to the stage, you get off the stage and you're just like that
was all 100% worth it. So, you know, I signed up for
another show again this year and I plan on doing it probably
every year for, I don't even know, you know, few more years
and and just see if maybe there's another challenge that I
can find when when, you know, maybe I'll get into like tough
mudders or Spartan races. And, you know, I was thinking
about stepping into the marathon realm in the fall.
But, you know, I just want to find ways to challenge myself
because like we talked about, life is so soft, Everything is
so easy. You know, I can open up an app
on my phone and I can just swipe and now I can even have my
groceries delivered to me. I don't even have to go to the
grocery store. You know, I can get everything
in one or two days through Amazon and without adversity.
I've always found that I naturally become depressed.
Like if I'm not finding ways to push myself, to challenge
myself, to grow. That level of stagnation, I find
starts to breed doubt. It breeds anxiety.
It breeds, you know, like depression at like a pretty
solid level. And I just like start to
question my own ability as a man and as a husband, as a father.
And so by doing these self-imposed levels of
adversity, it keeps me sharp and it keeps me wanting more.
It keeps me challenging myself and it keeps me wanting to grow.
And I always have found that I am happiest, not necessarily
when I achieve a goal, but in the pursuit.
Of one I can totally relate with you on all fronts there, man.
Like bodybuilding. I've always described it as more
of a mental sport than a physical one and it is the
epitome of discipline and dedication and how you come out
of that. Like when you're doing those
hard things that are so monotonous but require so much
discipline day in, day out for months on end for that just
moment. I mean you're not doing it for
that moment on stage. Like that's just kind of icing
on the cake. But the self work that you're
doing throughout that entire process is transformative on so
many ways and it bleeds into every aspect of your life after
the show is over and while the shows are why the preps and you
know going going on. And I just love it, man.
Like, I love bodybuilding as a mental sport because it just
it's provided me so much and I feel like there's so many
outlets for that. But to to have that self-imposed
hardship, to have that adversity, to have that reason
to get up and do something that requires effort every single day
is valuable. It is incredibly valuable and
it's it's awesome that you're doing bodybuilding as a vehicle
for that because it just keeps getting better and better.
Yeah. And it's, it's nice, you know,
It's nice to know, like when when you have even like small
little challenges and things like that, I find myself not
getting as upset at like, the little things.
You know, like, I live in North Jersey, right?
So it's like there's traffic all the time.
And I used to get like, you know, even in my offseason, you
know, I was like getting pissy at like, oh, it would take an
extra 10 minutes or something stupid.
My wife always would get on my case about this.
But like loading the dishwasher, you know, like the bowl just
doesn't fit and now I got to rearrange things or or something
dumb, right? You kind of get like a little
snappy. And it's like when you're in
prep, when you're exposed to that level of hardship,
discipline, self-imposed adversity, you know it.
It's like everything else kind of fades away because you know
that like now I'm actually doing something that's actually hard.
It gives, it offers a different perspective that you cannot find
anywhere else. And that perspective is crucial
to finding gratitude in your life, to finding happiness in
your life, to finding you know that that level of peace that
you can't really find just in a day-to-day existing and just
kind of reacting emotionally and, you know, just kind of
going through life. Floating, Yeah.
No, I totally agree, man. It is.
It is transformative in so many different ways.
And I feel like, like we're all bodybuilders at the end of the
day. Like we're either building our
bodies up or building them up with disease states, which
obviously is not good. But like that we only have one
vessel that we are on this planted in.
So, like it makes sense to be a bodybuilder, like to view
yourself as a bodybuilder, to preserve as much muscle tissue
as you can for as long as you can, to build as much muscle
tissue as you can, and to eat quality foods to preserve that.
Because the compounding effect of what you eat every single day
is tremendous. I mean, that's one thing that we
all do every single day. So the the lifestyle of a
bodybuilder, of someone that wants to pursue a level of
fitness, nutrition and health at a higher level, it's just simply
good habits put into play every single day.
And the compounding nature of that yields a pretty impressive
outcome, man. And I've got no doubt that your
ability to be a better father to your daughter, husband to your
wife and just person of society is going to be significantly
improved as your pursuit in bodybuilding.
That's the goal, man. That's the goal.
Constantly focused on being better the next day than I was
the day before. Amen to that.
Another great vehicle for self-imposed hardship is
businessman. Like I love business just as
much as I love bodybuilding and like when when you're talking
about you know waking up with a purpose with something hard to
do something like a very goal oriented task for the day like
that is business in a nutshell as well.
So for you to leave a a gig that you had built yourself up in was
the top sales guy in the nation. I mean to to strike out on your
own like what was that like? Was there like quite a bit of
fear associated with that or did you feel pretty confident your
ability to make it work? Scariest thing I ever did in my
life. It was terrifying.
You know, like, I, I but. But see The thing is, and maybe
I'm a bit of a masochist, but like that to me is not a trigger
to avoid. It's a trigger to dive in.
And I've been like that my whole life when we went to
Switzerland, right? Like, I was my, one of my
friends was going skydiving. And I I mean, like, just the
thought of diving out of the plane brought me my blood
pressure up and like, I started to sweat.
And they were like, do you want to do it?
And I was like, yeah, all right, let's do it.
And they're like, you know, it was like 400 bucks.
And I'm like, oh, shit. You know, like I'm really doing
this. And and the whole way I'm like,
I don't want to do this. I don't want to do this.
And I just kept taking the steps and get on the plane and I'm
like, OK, how do I get myself out of this?
Do I tell them that I don't want to do it anymore?
Do you think they'll let me not jump?
And then we're sitting on the edge of the plane and I'm like,
Nope, this is a terrible idea. I'm definitely going to die.
And then they tap my chest like 123, and then we just dive out.
And it was like, immediately I was like, this was the best
decision I ever made in my life. It was the same thing when I got
into sales. So I dropped out of college when
I was 20 years old and I was going to school to be a math
teacher. Like, I never wanted to be one.
It's just what they told me to do when I was 16.
And I remember like all the small decisions like leading up
to dropping out, so that way it could take sales full time
because I was doing it part time and I was making great money.
And I was like, how do I do it? Like I should just do this full
time, like I'm making almost as much money part time as I would
be making as a teacher working full time, like, And I'm not
even scraping my potential. That was like year one.
I made like $46,000 my first year in sales, working like 15
hours a week. I was like, if I could take this
thing full time and really dive in, like, let's see what's
possible. And of course, you know, in my
family and my brother didn't get a college degree and my dad
didn't get a college degree, but my mom did.
And me and my mom have a great relationship.
So I was always kind of, like doing things to kind of impress
her. And like, there was a part of me
that was holding back from dropping out of college because
of what my mom thought. And I remember, like, that tough
conversation of telling her that like, I'm not going back.
Like it's just it's not happening.
I'm not going to go into debt to do something I don't want to do
again. Was.
It was terrifying, but to me that was an indicator that I
have to do it because fear is just a signal of growth.
That's all it ever is, right? Unless you're staring down the
eyes of like a bear, then you're not like I should go pet it,
right? No, you should probably run.
But when we're talking about business, we're talking about
like personal development. That's what I mean.
And so while and I had all the reasons to stay, just got the
promotion like you know projected to make high end
multiple 6 figures like safety, security, great business model.
Like I had all of it. There was just this small part
of me that was just like I don't know if I should be here much
longer. Like I think I should just like
I got to know because I'm I'm, I'm more terrified of a regret
than I am of failure. Like, I don't want to be 45
years old with the same company. And being like, yeah, I could
have went out on my own, but I didn't because I was too afraid
I would rather be 45 years old. And being like, yeah, I went out
on my own and I gave it my best. Like, I gave it my all.
I laid it all down on the line and and and another conversation
that was very interesting. Do you know who Grant Cardone
is? So way back in the day, 2012,
1314, he had that, like, reality TV show, ultimate job sales
interview or whatever. I actually got on that and
there's a really funny video of me flunking terribly in front of
him trying to sell the water. You can YouTube it.
He makes me have to look like a, a total drug addict, but
whatever. And I, after I got kicked off,
there was like 16 of us. I made it to the top five.
And he was kind of like, you know, who's Grant on camera?
You know, like hard ass, all that stuff.
But dude, it was amazing. You turn the camera off and
Grant is like the nicest guy ever, like totally genuine.
And he came up to me after he kicked me off on camera and told
me, like, you should go home, I'm not good enough.
And he pulls me over to the side and he's like, hey, man, I just
want to let you know, like, you're a young kid, you're
sharp. I like you.
I just, I don't feel confident hiring you.
But that doesn't mean that you suck.
Like, you need to go back to Cutco and you need to go be the
best at Cutco ever because he's like, you never want to leave
something until you're on top. And I was like, oh, because how
can you really know if you like something unless you're the best
at it, Right? And I was like, that makes
perfect sense. And I went on a freaking warpath
from 2014 to 2018. I was like, there's no way I'm
not going to be #1 like, again. I gave up my health for it,
right? Like, I I sacrificed literally
everything. And I'm still still shocked that
I had a girlfriend that eventually turned into my wife
during that time. But you know, being number one,
I was like, I tasted it. Like I got the big trophy.
I got all the recognition. Like, I made a lot of money and
like, there was still that part of me that was just like, this
isn't it. This isn't all that's left.
So yeah, man, I stepped out and it was scary, you know, It was,
you know, especially when we had the kid and things weren't
really super solid. I was still having some good
months followed by some very terrible months.
And financially speaking and, you know, 2020, I drained my
whole bank account between the wedding, not getting reimbursed
on, you know, when things got cancelled and then having to
pretty much pay for two weddings during that time, which was a
lot of fun. But yeah, we just, we figured it
out. Like I had, you know, I will say
like I had a panic attack that was no fun.
I cried on my kitchen floor like a little baby boy for about 20
minutes, feeling really sad for myself.
But like I always do in life, you know, I did.
You got to. Get back up and try again
tomorrow. And that's what I kept doing.
And I just, I'm fucking relentless.
Like, I I don't know what quitting looks like.
I don't. It's never been an option.
When I set my mind to building unbreakable dads, I knew what it
was capable of being. I knew what I was capable of
having. And even though the the results
weren't tangible right now, in that very moment, it didn't mean
that they weren't possible. And I just held on through all
the fights with my wife, through all the stress, through having
to take out personal loans to pay for certain things like
going into debt to make it work. We figured it out and you know,
it's it's grown steadily and steadily and steadily.
Now we're in this exponential growth where like, like I can't
believe I'm on this freaking podcast.
Like I dreamed of being on podcasts like Keto Savage two
years ago because I knew what my message was.
I knew what we were doing for men.
I knew we had a solid product and I just am again relentless.
Like it has to happen and I know where we're going and I know how
big this is going to be and it's just growing every single month
ever since then. And while we still have our
challenges. Me wrong like it's it's funny
like scaling comes with its own problems.
But I love it, man. I I love the battle.
I love the fight. I love the hunt like I I love
the when when certain things get shut down and and stripe FC over
and you know you got to figure out how to like move funds
around to be able to pay your people.
So you know even though the funds didn't come in, like I
love it because like what is life without those challenges,
right. Like I would be a freaking
miserable drone if I just went and got the safe secure job.
You know, like I'd rather I'd rather do this and have the
stress and and have the this, the weight on my back of of not
just paying for my family, but making sure that I have enough
money to pay for the families that I employ than anything
else. Yeah, it's funny, man.
I'm smiling as you're talking about all this because I can
relate on all fronts. Like, I've got employees too.
I've got those stresses. I've burned the ships because
there is no Plan B. And when you when you have
something that you're convicted by and you're passionate about,
you know that it's going to work.
You know that it can make a positive difference in people's
lives. Like you just you have to be
Cumberland, like you have to see it through to fruition.
And there is nothing more fulfilling that I've experienced
than being able to do that in business.
Like, I freaking love it, man. So hearing you talk about all
this stuff, crying on the kitchen floor, having panic
attacks, like I can relate on all fronts.
And when you do that and you you experience that taste of success
like that is something that nobody can take from, like the
confidence that you gain in your own ability to figure things out
as they come. Once you've gone through enough
of those ringers, it's like you're you, you do become
unbreakable. And that is empowering man.
That's the goal, dude. It's just like become so big
that it's impossible to take down.
And and not just big in terms of like monetary success, but just
like big, like bigger than your problems, bigger than the things
that you face on the day-to-day basis.
And like every single set back, every single challenge, every
time, you know, I have a million calls and my my wife and kid are
sick because my daughter brings home the daycare plague and I
got to completely pivot my whole day because my wife can't go
into work and she's bedridden and I got to take care of the
sick baby. It's like taking calls with with
a a sick baby and just being like, hey, you know, hey, this
is what it is. Client didn't take call.
And I know that you're not my client just yet.
But you know, you're going to have to look at Penny on the
other side of the camera here because this is just what we
have to do. And getting creative, like it's
just how it works, man. And and it's worth every, every
single second of, you know, stress and misery and
frustration. It's like seeing it all come
together, dude. It's unparalleled.
Unparalleled. I truly believe that everybody
has greatness within them. They've all got the capacity and
the potential for greatness. But so few people strike it out
on their own to discover that because they have that safety
net, they have that security, they have that comfort.
And when you remove that, when you burn the ships, when you
step away from that corporate gig that that is bringing you a
consistent paycheck, you start seeing opportunities and you
start thinking creatively in ways you never would have with
that safety net presence. So what Not having a Plan B.
Not having an option for a Plan B and just forcing yourself to
figure it out and make plan A work.
But once it starts working, man, like it's it's it is the coolest
freaking thing in the world. So I'm, I'm super excited for
you. I'm ecstatic for you because I
could tell and just your demeanor talking to me like you
found your thing, I've found my thing.
I want everybody to find their thing because life is fine, that
life is short. To go through life and have this
sense of doubt, to regret or frustrations with your current
state is just that's no way to live, man.
So hearing you talk, knowing what entails to think like that
is is awesome. So I'm happy for you.
Thanks dude. I'm happy for you too, dude.
Talk sure about the business itself, man.
So like you're bringing in dads that have the Dan Bond wanting
to make a difference. Like are you working with them
with their nutrition, their training one-on-one?
Like what? What is the actual business
model? Yeah.
So we follow. It's a it's a proven road map
and unlike everybody else and this is where I think you know
Unbreakable Dads is completely different is we we have a clear
start point and a clear end point.
You know I'm not just some guy who works out and you know go to
the gym for three hours and he's like yeah man like I'm a I'm a
coach and you know just send over some PDFs.
Everything is extremely tailored very customized and and the
level of accountability that we provide in my opinion is second
to none because we play to every aspect of human psychology and
I'll I'll go into what that looks like.
So the road map is in my it is like my road map I call it the
fast method. It's a four phased approach
where we combine accountability with education and how we do
that is through like I talked about when we were talking about
like oh like how are you going to talk to your daughter?
So my guys go through 4 phases, the first one being the
foundation's phase where they get a general basis of where
they're at. I believe that human beings
operate like GPSS. So you ask any guy, what's your
fitness goal Like? I want to lose 30 lbs.
I want to be 220 or I want to be 190 or whatever it may be.
They're they know what their goal is.
Everybody's got goals. The problem is that they have no
idea where they're at. So if you had Google Maps and
you typed in my address in Mahwah, NJ, Google Maps will
tell you how to get to me, but only if they can figure out
where you are. And that's the missing piece for
so many guys. And I believe that human beings
are nothing more than the reflection of their habits and
their standards. And so they go through this,
this like whirlwind of these ups and downs, lefts and rights
where they have this 0 or 100 mindset where either I'm perfect
or I don't do anything. I tell guys all the time, if you
didn't work out last week, that means your standard of exercise
is 0. You think that it's literally
acceptable for you not to exercise.
And so we start there, right? We have them track everything
that they eat without me telling them what to eat.
They don't get a template to PDF, they don't get macros.
None of that shit track everything.
I want it. I want you to see what that
freaking meal looks like, like how many grams of fat it is, how
many carbs, like how many grams of protein.
I want you to know how many calories.
And usually what ends up happening is guys are either
seeing that they're under eating like some of these guys eat, you
know, they're like 48 years old, they're 260 lbs, they're eating
like 1100 calories a day and they're like why can't we lose
weight? It's like, dude, you're not
feeding the fire, bro. Or it's the total other end and
they're at like 38104 thousand calories a day and they don't
even realize. And so rather than going 0 to A
to 100 right, we have them figure out where am I at, What
does my diet look like? What does my exercise look like?
We built some foundational habits then utilizing what I
call adaptive habit chains. Which is how to rather than how
do I model my life around fitness?
OK, how do I fit fitness into my life?
And so we make these small little tiny tweaks moving them
into the accelerate phase which is where we focus on sustainable
fat loss of 1 to 3 lbs depending on their starting point and how
their body adapts. We do that for anywhere between
12 and 20 weeks because after that the the the human brain and
the human body you know does better.
If it gets a little bit of a diet break, you get a little bit
of diminishing returns after 20 weeks.
So even if you have £100 to lose, I don't recommend guys go
on a one year long diet, right? It's like do 20 weeks and then
get into what we call stasis phase, where we created a new
homeostasis, right? Not just how to lose weight, but
what is the skill of maintaining the lower body fat percentage.
So that's the third phase. So we actually start to reverse
diet out of it, right? Increase their food so that way
they can see that like, oh, I don't need to eat 1400 calories
or 1600 calories for the rest of my life, right?
Like, I can have more food and stay leaner.
And by doing so, right? And you know this by competing
in bodybuilding, once you hit a lower body fat percentage, if
you reverse dye it out properly, you can be heavier but look
leaner. And so we forgo the scale,
right? We're not worried about the
scale, We use it as a measuring stick.
But the value of the number means nothing more than
distance. It's like a ruler at that point,
right? And so then we take them into
the thrive phase where depending on their goals, right, if
they're lean enough and they're they're, they're they look
really good and they're antibody fat percentage that they're
excited about and proud of. We'll do some muscle building
after that, right? Because you know, coming out of
a show, right, Like when you're when you're in that low body fat
percentage, when you just died it down like your body's like a
sponge, man. Like it just wants to grow.
And so we'll take guys that, you know don't really have any
weight to lose. You know they're shredded, and
then we'll take them into a muscle building phase or if they
still have a good amount of weight to lose, like I have some
guys who step into the program where their goal is to lose 150
lbs. OK, well, that we're not going
to do that in six months. That's not a fucking happening,
right. So then we step back right into
another accelerate phase. Now the way that we hold guys
accountable is through both facets of Human Psychology #1,
which is one-on-one coaching. So each one of my guys gets a
one-on-one coach. So that way they get regular
check insurance. They have someone who's
reviewing their data, who's educating them, who's helping
them make the tweaks, who's pointing them in the right
direction for 24 weeks in a row. Now, on top of that, that's
where most people end, by the way.
They think, oh, I just need a one-on-one coach.
Well, here's the thing the the human brain has two facets that
will work against you in the long run versus one-on-one.
It's called the law of familiarity and the law of
proximity. The law of familiarity simply
states that thing that you like, that that's very familiar, you
value less. So if you just have this one
coach who's checking in on you week over, week over week, it's
super high value. But after six months, you
develop a relationship with this guy.
You, you know, like if you if you miss, it's not like we're
going to come to your house and punch you in the face.
So then you kind of lose that, like negative, negative feedback
loop. And So what we do to play in.
And then of course there's the law of proximity, which
explains, by the way, any guy out there is like, I love my
wife, but like, I don't really care.
Like, she can't really hold me accountable.
It's like, yeah, no joke, dude, you and you and her got drunk on
a vacation one time. It's the law of proximity.
You're too close. They can't hold you accountable,
just like you can't hold your wife accountable.
So one-on-one is very, very good.
But if you just rely solely on that, the law of familiarity and
the law of proximity are going to take you out of it in the
long run. So what we do to combat that is
we have community. Because here's the thing, human
beings are very tribal. We want to fit in, OK.
Which is also why, if guys on that are listening to this
podcast feel stuck, it's not your fault, right?
Like everything is working against you.
And I want everyone to listen to this.
Like, like look at the five people you spend the most time
with. How many of them are taking
their health and fitness extremely seriously?
I would say 99.9% of people listen to this podcast.
The answer is zero or one. And so of course you're just
going to subconsciously adapt the habits that keep you
included into your tribe. So what we do to combat that and
to help guys feel included is we have a community.
Right now it's sixty other dads that are currently on the roster
and we keep them in contact through group coaching calls and
through our Telegram community. We I can tell you dude, we have
a community that is unlike any others because I do not have the
model of can you fog a mirror. Welcome to Unbreakable dads.
You need to be a very specific type of person that has a very
specific type of mindset and you have to be very serious or else
I will not let you into my community.
We had 196 applications last year.
We only let in 93. How do you So I turned away 100.
People trying to join the community, like how does that
process work? It's very simple, right?
So you could just DM me on Instagram and just say fast.
I'll ask you a couple questions. It's not extremely difficult to
join the program. I will say, like, I'm not, it's
not like you're interviewing for Harvard, right?
But I have a very specific series of questions that I asked
that tells me whether or not somebody's really serious
because I'm not going to take on a client that I don't like
working with and I don't like working with guys that are going
to, like, be hot for one week and then ghost me for three.
Yeah, I'll cancel the agreement. Like, I'll refund you the money.
And so because I don't do this for that, I'm way past the like,
I just need clients. So with our community, it's
other guys that are serious, that are holding each other
accountable, motivating each other, pushing each other,
sharing recipes, sharing motivation, sharing inspiration,
taking, you know, like you should see the Telegram group at
5:00 in the morning. There's like 30 guys just like
snapping like 5:00 AM gym pictures, right?
Like getting it done, you know, like.
And and what that does is that plays into your subconscious and
it makes you want to do it too, because now you're a part of the
unbreakable dads tribe. And so now we're winning on both
fronts in terms of accountability.
And that's what separates us from everybody else.
Every facet and every aspect of unbreakable dads plays into
human psychology to help them win.
It plays into how they learn. I married an educational
psychologist, so I know that for a fact.
And it plays into what gets them to actually take action, which
is why our success rate is so high.
And it's also why I'm the only guy that puts it on paper for a
fitness offer, a money back guarantee.
You'd follow my program, man. You'd do everything that I tell
you to do. You don't lose 20 lbs.
I'll refund you. And I say that with confidence
because I've been in business since 2021.
I've never had to do a refund. Yeah.
I love it man. I think there's absolutely a a
community component to it with success.
I feel like one of the reasons that the keto community as a as
a whole has has garnered so much attention and momentum since it
really became popular in 2017 is because the community itself is
so vibrant. And I feel like if you take away
that you, you take away a massive piece of the puzzle,
like you have to have camaraderie amongst people doing
something similar, especially if that that something similar is
some form of hardship people want to suffer alongside one
another. But once you do that, it's no
longer suffering at that point because you start to see the
fruits of your labor and then it just keeps flourishing.
Yeah, I mean, This is why sports scenes are so valuable.
It's why fraternities and sororities exist.
We want it. We're we're community based
organisms. We want to be part of something
bigger than ourselves. And so if you're out there just
trying to do it all on your own, right, you're completely
isolated. It's inevitable that you're
gonna fall off because discipline and willpower, it's
while it's important and it plays a role, it's a finite
resource. It's why guys are perfect, you
know, on Monday and cheating by Friday.
That's the way it works. This is a little technical, but
I'm actually building out a community group right now.
How? How do you like Telegram for the
community? I I love it because it's not
like I used to have a Facebook group, but then it gets muddled
with all those like. And now Facebook is like your
friend posted a photo as a notification.
It's like trash, so it just gets muddled.
Telegram, it's it's separate, right?
Like it it feels like texting feels like a group chat.
It feels like a community. I really like it.
I know some guys are also migrating over to school, which
is a very if you haven't used it, school is a great platform
as well for building a community and you get the video based
stuff in there. I'm going to stick Telegram, I
really like it. You can do everything from share
GIFs to share PDF documents. You can go live and it's just a
very clean look. It looks just like WhatsApp and
for most of my guys, I'd say about 95% of them.
They don't have Telegram for anything else, right?
So when they get a Telegram notification, it's just for the
unbreakable dad's community, and so it's easy to to to toggle on
and off. If you're like working all day,
just turn the notifications off, you know, and you can check it.
It's kind of like e-mail, so it's nice and separate.
It doesn't get muddled into their other socials.
Yeah. No, I like that for sure.
Like that for sure. Well, what's gets you excited on
the business front, man, Like what?
What's in the pipeline for you? So we're expanding on the
delivery side of things, which I'm very excited.
So we're we're hiring our third coach this month.
I'm running a round of interviews because the clientele
group's getting so big and then on top of that we're just
focused on getting on podcasts like this one and meeting other
great individuals. We also paired up with Cole
Gordon, which is really cool. He he runs closer dot IO, I
don't know if you've ever heard of him but he's really, he's
really awesome and we're just building a lot of internal
systems. I would say our our our delivery
was excellent in 2023 because our client results are so good.
But already in 2024 the way we're delivering, the way that
we're working with clients, we have our first in person event
happening in three weeks which is very exciting.
We're going to have about 15 guys come out which is really
cool and then we're already we've already got five guys
signed up for the one in October.
That's going to be much more of a large scale event which I'm
very excited about. So we're focused on that and and
and building some some live meetups that's really that's
kind of what gets my juices falling if you can't tell right.
Like I I love to talk. I love to teach love to educate
and get me in front of a room full of guys doing the real
work, doing the deep work and you know helping guys show up as
better dads. You know we're we're you know
one of the things I haven't announced this on any other
podcast but hey you know it's the right time when when you
decide it is. So we're also going to be hiring
on as a coach, a marriage coach as well.
Nice. For our advice.
So this is going to be a lot more about showing up as like a,
you know, the fitness aspect is the foundational habit, but
we're expanding into you know the 360 male which I'm very,
very, very excited about. I love it, man.
I feel like one of the one of the things that I've tried to do
with my life is make everything work in unison with one another.
Like, I don't like the idea of work life balance, and since
you're run your own business, you probably can resonate with
this. But I I feel like when you have
components of your life that are totally removed from other
components, like something's going to suffer.
Like it's just the way it works, but if everything is intertwined
and everything builds upon the whole, everything gets better.
So I've tried to deconstruct my life, reverse engineer from the
ideal life that I wanted to live and build everything in such a
way that everything works in unison in a symbiotic
relationship with everything else.
And that has been. Incredibly beneficial because I
can work on the business, but it's also improving my
relationships. Like, I think that is so key.
So many people live a life filled with distractions for
things that pull them away from the things that matter.
So I'm building a life in which you have this 360 view is of
paramount importance. Yeah, absolutely.
You know I'm I'm and and you know I have ideas for how I want
to continue to expand on that. But even the way that like you
said, you know, the balance is it's a, it's a it's a great
buzzword, you know. But people think of balances in
terms of like equal time. In my opinion it's balance comes
from equal intentionality, right.
Like if I if I spend 2 hours with my daughter, but I'm fully
present, we get to do everything that we want to do in terms of
like we run around outside, we're we're we're playing around
like she's laughing, She's making memories.
Like, I mean, at 19 months, you know, you could probably
challenge how many memories she's making, but you know what
I mean, right? It's the experience.
Yeah, that's gonna go farther than if I spend 6 hours with her
and we're just on the couch watching TV.
Yeah, totally. I love it, man.
I I totally relate with everything you said today.
I'm super excited for what the future holds and I'm just that
you get to see, keep seeing the journey unfold, man.
So, so where do people go to find out more about you?
Jump on the program, applying for the program, learning more
about the the community, all that good stuff.
Yeah, So what you guys can do? I'm very easy to get in contact
with. I manage my social medias.
I do not delegate that to anybody else because again, I
work with the majority of the clients.
So I like to make sure that we're we're cultivating a good
community. So if you just go to Instagram
and go to at Unbreakable dads, you'll see my name, Brian
Scuderi. But at Unbreakable Dads is the
the username and what I'll do for this audience.
If you made it all the way through, you listen to this
start to finish, if you go to my Instagram and you message me the
word Ito, what I'll do for you is I'll actually give you access
to our course and our educational resources that we
provide for our clients for absolutely free.
That's about 1299 normally, if you were to pay for it, but you
can get it for absolutely free just by going to my Instagram at
Unbreakable. Dads DM me the word keto.
So I know you were listening to this podcast and I'll go ahead
and I'll send you the link and you'll be good to go.
If you want to apply for the program, you can see right there
on my bio, just message me the word fast.
I'll ask you a couple questions and we can hop on a call see if
it makes sense. Awesome, man.
Well, I can't thank enough for the time, Brian.
I appreciate it, man. I appreciate what you're doing,
making better dads out there. So keep fighting a good fight,
man. Thanks bro.
I appreciate the time as well. Thank you.
Take care.