1 00:00:00,040 --> 00:00:02,520 Well hello ladies and gents. Robert Sykes, Keto, savage.com. 2 00:00:02,520 --> 00:00:05,440 Today I've got special guest Brian Scuderi on the line and we 3 00:00:05,440 --> 00:00:09,240 dive all into the world of becoming an unbreakable dad. 4 00:00:09,240 --> 00:00:13,040 So he found himself overweight and he decided to make a change. 5 00:00:13,320 --> 00:00:15,560 He got shredded. He did a amateur bodybuilding 6 00:00:15,560 --> 00:00:17,880 competition. He has since become a coach. 7 00:00:17,880 --> 00:00:20,720 He left a high paying job in sales to pursue his passion for 8 00:00:20,720 --> 00:00:23,240 helping others with their fitness nutrition endeavors. 9 00:00:23,560 --> 00:00:27,440 He has a 20 month old daughter. He's trying to become the best 10 00:00:27,440 --> 00:00:31,320 dad that he can be for her and that has involved becoming 11 00:00:31,320 --> 00:00:33,920 healthier and he's just wanting to share that message with other 12 00:00:33,920 --> 00:00:36,400 people and he's doing so on a grand scale. 13 00:00:36,400 --> 00:00:38,440 So I thoroughly enjoyed the conversation and we dove deep 14 00:00:38,440 --> 00:00:41,320 into mindset, certain implementations that he's done 15 00:00:41,320 --> 00:00:44,600 to build the right habits and just make progress every single 16 00:00:44,600 --> 00:00:46,320 day. I'm super excited for everything 17 00:00:46,320 --> 00:00:48,440 he's got in the pipeline from a business standpoint. 18 00:00:48,440 --> 00:00:50,600 He's killing it. I've got no doubt that you will 19 00:00:50,600 --> 00:00:52,160 take something from this conversation. 20 00:00:52,160 --> 00:00:55,280 So that for the delay, sit back, relax, Enjoy the podcast with 21 00:00:55,320 --> 00:01:06,880 Brian and we are live. 22 00:01:06,880 --> 00:01:09,680 Brian, how are you brother? I'm doing well, man. 23 00:01:09,880 --> 00:01:11,040 Doing well. Excited to be here. 24 00:01:11,040 --> 00:01:13,920 I'm excited to have you, man. So as as we were discussing 25 00:01:14,040 --> 00:01:16,760 prior to hit and record here, we got booked together through some 26 00:01:16,760 --> 00:01:18,720 booking agency. So I don't know much about you. 27 00:01:18,720 --> 00:01:21,440 You don't know much about me, but you are. 28 00:01:21,560 --> 00:01:23,560 You have a brand unbreakable dads. 29 00:01:23,760 --> 00:01:26,240 You're all about keeping dads healthy for the long haul, which 30 00:01:26,240 --> 00:01:28,840 I can totally get behind as I am now a dad myself. 31 00:01:29,480 --> 00:01:30,840 So we have lots to talk about, man. 32 00:01:30,840 --> 00:01:32,960 What got you into that genre to begin with? 33 00:01:33,960 --> 00:01:37,160 Yeah. So it all started back in 2018. 34 00:01:37,160 --> 00:01:38,840 I was at the top of a sales career. 35 00:01:39,320 --> 00:01:41,840 I worked for a small direct sales company. 36 00:01:41,960 --> 00:01:44,280 I wasn't really super small. It was like 100 + 1,000,000 37 00:01:44,280 --> 00:01:48,080 dollar your company and within that organization you can rise 38 00:01:48,080 --> 00:01:49,920 to become what's called a district manager where you 39 00:01:49,920 --> 00:01:52,600 basically recruit and train your own sales team. 40 00:01:53,120 --> 00:01:56,560 And I've been doing that for years and I had this goal and 41 00:01:56,560 --> 00:02:00,160 this vision of being the number one sales team in the company 42 00:02:00,160 --> 00:02:03,120 and I ended up achieving that in 2017. 43 00:02:03,520 --> 00:02:07,120 And right at the top end, January 2018, they have this big 44 00:02:07,120 --> 00:02:10,039 year end banquet. And after dedicating a year to 45 00:02:10,039 --> 00:02:13,560 my career checking off all the boxes of being successful, you 46 00:02:13,560 --> 00:02:17,440 know, finding a lady and and starting a family and getting 47 00:02:17,440 --> 00:02:21,400 the house and all that stuff, I ended up trying on my tux for 48 00:02:21,400 --> 00:02:24,520 the big year end banquet where I was going to go accept my trophy 49 00:02:24,840 --> 00:02:26,720 for being the number one sales team in the company. 50 00:02:27,240 --> 00:02:29,920 And it didn't fit. And that was the same tux that 51 00:02:29,920 --> 00:02:33,000 I've worn every year for the previous six years because one 52 00:02:33,000 --> 00:02:36,920 doesn't own many tuxedos. And it was kind of like a big 53 00:02:36,920 --> 00:02:38,480 wake up call. That was the first one. 54 00:02:38,960 --> 00:02:42,560 And then shortly after that, me and my wife were just kind of 55 00:02:42,560 --> 00:02:45,000 messing around and having fun and she like snapped a photo 56 00:02:45,000 --> 00:02:48,040 because she said my hair looked funky and I just saw a picture 57 00:02:48,040 --> 00:02:51,200 of myself with a shirt off. And I had one of those moments 58 00:02:51,480 --> 00:02:53,720 and maybe you've had this. I know a lot of the guys listen 59 00:02:53,720 --> 00:02:56,920 to this that definitely have it where it's like what happened? 60 00:02:57,360 --> 00:02:59,000 Like where did that even come from? 61 00:02:59,000 --> 00:03:02,560 It felt like it crept on so slowly that I didn't even notice 62 00:03:02,560 --> 00:03:07,640 as the days progressed and I was about 40 lbs overweight when I 63 00:03:07,680 --> 00:03:11,200 when I graduated from high school and and ended up dropping 64 00:03:11,200 --> 00:03:13,760 out of college, I was like $1.85. 65 00:03:14,360 --> 00:03:18,160 I'm 6/4 so I was a pretty lanky kid and over the course of the 66 00:03:18,160 --> 00:03:22,480 next decade I'd put on 45 lbs because like every guy, right? 67 00:03:22,480 --> 00:03:24,960 Like we're just constantly trying to check the boxes. 68 00:03:24,960 --> 00:03:26,440 Like how do I make sure all the bills are paid? 69 00:03:26,440 --> 00:03:29,240 How do I win financially? How do I start the family, how 70 00:03:29,240 --> 00:03:31,840 do I get the house? And that the dad bod slowly 71 00:03:31,840 --> 00:03:35,800 crept on. And so I started down my Rd. of 72 00:03:35,800 --> 00:03:38,600 taking my fitness seriously for the first time since I was in 73 00:03:38,600 --> 00:03:41,720 college. And I tried a lot of different 74 00:03:41,720 --> 00:03:44,080 stuff. I mean, you know, Game Changers 75 00:03:44,080 --> 00:03:46,160 came out on Netflix. I was like, that's it. 76 00:03:46,160 --> 00:03:47,880 You know, it was me the whole time. 77 00:03:48,200 --> 00:03:51,880 Which is funny saying that on the Keto Savage podcast, but I I 78 00:03:51,880 --> 00:03:55,480 ended up testing a whole bunch of different stuff and found 79 00:03:55,480 --> 00:03:58,920 really what worked for me. And it was, you know, the the 80 00:03:58,920 --> 00:04:02,640 more of a flexible strategy. And a lot of the guys, the 81 00:04:02,640 --> 00:04:07,240 following year when we were #1 again, I actually got promoted 82 00:04:07,240 --> 00:04:09,000 to becoming what's called the division manager. 83 00:04:09,000 --> 00:04:10,800 And that's when you run multiple locations. 84 00:04:10,800 --> 00:04:14,200 So at one point I had 10 locations and like a couple 85 00:04:14,200 --> 00:04:17,000 hundred guys working for us. And it was awesome. 86 00:04:17,079 --> 00:04:19,959 So they kept asking me like, hey, like you're winning in your 87 00:04:19,959 --> 00:04:22,320 career. You lost 40 lbs. 88 00:04:22,560 --> 00:04:24,000 Like how are you kind of doing it? 89 00:04:24,600 --> 00:04:27,400 And so I walked a a couple of guys through like what I did and 90 00:04:27,400 --> 00:04:30,120 how simple it was and we would have like regular check in calls 91 00:04:30,120 --> 00:04:32,840 and I'd hold them accountable. And I never thought that I would 92 00:04:32,840 --> 00:04:36,760 end up in the fitness industry. Well, what ended up happening 93 00:04:36,760 --> 00:04:40,160 was these guys started losing weight and of course as you know 94 00:04:40,160 --> 00:04:42,360 right, guys start losing weight, they start taking their health 95 00:04:42,480 --> 00:04:44,800 seriously. And it's like every other area 96 00:04:44,800 --> 00:04:47,840 improves, their relationships, their wives improve, They're 97 00:04:47,840 --> 00:04:49,400 playing more outside with the kids. 98 00:04:49,400 --> 00:04:51,600 They feel like they have more energy, thus their career 99 00:04:51,600 --> 00:04:53,320 improves because they're overall happier. 100 00:04:53,840 --> 00:04:56,240 And I found a a really deep sense of purpose working with 101 00:04:56,240 --> 00:05:00,600 dads and we just kind of took it full force. 102 00:05:00,600 --> 00:05:03,280 I was like, you know what? Like this kind of speaks more to 103 00:05:03,280 --> 00:05:06,760 my heart, more to my passion versus like selling kitchen 104 00:05:06,760 --> 00:05:10,320 stuff. So I exited at like the top of 105 00:05:10,320 --> 00:05:13,560 my career, something I had built for like 12 years. 106 00:05:13,560 --> 00:05:18,320 And I took this full time and made a lot of mistakes and and 107 00:05:18,720 --> 00:05:21,720 had a lot of ups and downs and lefts and rights, that's for 108 00:05:21,720 --> 00:05:24,120 sure. But unbreakable dads, true to 109 00:05:24,120 --> 00:05:26,440 the name, it's definitely not breakable at all. 110 00:05:26,440 --> 00:05:28,600 And now we're we're cruising, man. 111 00:05:28,680 --> 00:05:32,680 We've helped over a couple 100 ads now and it's just been so 112 00:05:32,680 --> 00:05:35,560 much fun to watch guys grow, watch guys get stronger. 113 00:05:35,560 --> 00:05:37,840 I get messages every day. Like man, I haven't been this 114 00:05:37,840 --> 00:05:40,880 strong since I was in college or I haven't had this much energy 115 00:05:40,880 --> 00:05:43,240 since I was in my 20s. And you know, we got guys in 116 00:05:43,240 --> 00:05:45,760 their 50s that are seeing their ABS for the first time since 117 00:05:45,760 --> 00:05:49,720 before they had kids and it's it's been a wild journey, that's 118 00:05:49,720 --> 00:05:51,160 for sure. I love it, man. 119 00:05:51,160 --> 00:05:53,160 I love it. What what do you think the the 120 00:05:53,160 --> 00:05:56,360 tipping point is for guys? Because like I talked to so many 121 00:05:56,360 --> 00:05:58,960 guys that relive their glory days in high school when they're 122 00:05:58,960 --> 00:06:00,080 like playing football or something. 123 00:06:00,080 --> 00:06:03,240 It's like, man, you're sick, 50 years old or now 60 years old. 124 00:06:03,240 --> 00:06:04,800 Now how, how is that still the highlight? 125 00:06:05,080 --> 00:06:07,520 And it's like they're really into sports and fitness and 126 00:06:07,520 --> 00:06:09,800 nutrition and everything at that phase. 127 00:06:09,840 --> 00:06:13,080 And then something happens like, I don't know if it's college, 128 00:06:13,080 --> 00:06:16,400 the workforce, the the kid or what the catalyst, what the 129 00:06:16,400 --> 00:06:18,680 initial catalyst is. But I would assume like if 130 00:06:18,680 --> 00:06:22,640 they're seeing progress in their fitness journey at that stage, 131 00:06:22,640 --> 00:06:25,680 like in high school, as a as a youth, as an adolescent, like 132 00:06:25,680 --> 00:06:28,640 it's not like they they forget that that stuff's important. 133 00:06:28,640 --> 00:06:31,520 But what do you think the tipping point is that actually 134 00:06:31,520 --> 00:06:35,800 gets guys trending in the wrong direction right there out of 135 00:06:35,800 --> 00:06:40,360 high school? Well, I think it's it's twofold. 136 00:06:40,680 --> 00:06:44,200 So when you're young, right, your testosterone is through the 137 00:06:44,200 --> 00:06:46,240 roof. And if they're anything like me, 138 00:06:46,240 --> 00:06:50,080 you develop a really crappy relationship with food because 139 00:06:50,080 --> 00:06:53,760 like, I was the guy, I was sick. I'm 6/4 and like, nothing would 140 00:06:53,760 --> 00:06:56,240 stick. Like before track meets, I used 141 00:06:56,240 --> 00:06:59,480 to go eat a whole Buffalo chicken pizza and then I'd go 142 00:06:59,480 --> 00:07:01,840 run and I'd be fine. And so we developed this 143 00:07:02,160 --> 00:07:05,200 terrible relationship with food where nothing sticks. 144 00:07:05,240 --> 00:07:07,720 I can eat whatever I want, especially the athletes, because 145 00:07:07,720 --> 00:07:11,200 we're moving so much. We're 21 years old and our 146 00:07:11,200 --> 00:07:14,280 body's just a furnace. And then what happens is we go 147 00:07:14,280 --> 00:07:16,480 get the job where we're sitting a little bit more. 148 00:07:16,920 --> 00:07:21,000 We start to age S naturally drops after 30. 149 00:07:21,480 --> 00:07:26,160 And it's this slow, gradual sense of like, oh, it's just a 150 00:07:26,160 --> 00:07:30,920 couple pounds and it's the relationship that gets paired up 151 00:07:30,920 --> 00:07:34,520 with low standards. And now that's a society thing. 152 00:07:34,520 --> 00:07:37,560 I mean, we could go deep on like, you know, all the 153 00:07:37,560 --> 00:07:41,040 different reasons why, you know, men in in, in society kind of 154 00:07:41,040 --> 00:07:44,200 like put everything else ahead of their health and that ends up 155 00:07:44,720 --> 00:07:48,360 burning the candle at both ends. And how that's also I, in my 156 00:07:48,360 --> 00:07:50,160 opinion, not really their fault because that's what they're 157 00:07:50,160 --> 00:07:52,600 taught to do. And it's normalized to be a dad 158 00:07:52,600 --> 00:07:56,160 and be fat and be dumb and be stupid and just kind of like the 159 00:07:56,160 --> 00:07:59,240 goofy, like we're we're in every single show, right? 160 00:07:59,240 --> 00:08:02,080 It's like the dad is the bumbling idiot who's the comedic 161 00:08:02,080 --> 00:08:04,800 relief. And so there's a bunch of 162 00:08:04,800 --> 00:08:06,600 different, like, subconscious programming there. 163 00:08:06,600 --> 00:08:10,320 But I think it really starts with one, it's a terrible 164 00:08:10,320 --> 00:08:12,680 relationship with food. As as a kid, when you're in high 165 00:08:12,680 --> 00:08:15,440 school and college, you're just drinking beer and you can still 166 00:08:15,440 --> 00:08:17,000 see your abs. You're like, oh, I'm 167 00:08:17,000 --> 00:08:19,240 indestructible. And then that gets paired with 168 00:08:19,240 --> 00:08:21,560 like lowering lower and lower standards. 169 00:08:21,560 --> 00:08:24,960 For as we get older, it's not really expected for us to be in 170 00:08:24,960 --> 00:08:28,680 great shape because there's no real challenge on a day-to-day 171 00:08:28,680 --> 00:08:31,560 basis as a dad to be in great shape. 172 00:08:32,120 --> 00:08:36,760 You know, we wake up on our, you know, $1500 mattress, we go sit 173 00:08:36,760 --> 00:08:40,880 in our $40,000 car with seated with with heat, heated seats, 174 00:08:40,880 --> 00:08:44,320 and then we go sit in our leather office chair, right. 175 00:08:44,320 --> 00:08:47,560 And then we go home toward like $1500 couch. 176 00:08:47,880 --> 00:08:49,680 And then we go right back to bed. 177 00:08:49,720 --> 00:08:52,600 And there's no real challenge day-to-day anymore. 178 00:08:52,600 --> 00:08:55,640 Most people think a hard day is like when their boss sends them 179 00:08:55,640 --> 00:09:00,120 a rough e-mail, right? So because there's no, I guess 180 00:09:00,120 --> 00:09:02,960 you could even call like a primordial challenge to like 181 00:09:02,960 --> 00:09:06,760 just being alive. You can just skate right through 182 00:09:06,760 --> 00:09:10,280 life and what ends up happening is guys, you know, find the 183 00:09:10,280 --> 00:09:12,120 emotional escape mainly through food. 184 00:09:12,200 --> 00:09:14,920 There's other vices as well. We all know a guy that's like, 185 00:09:15,240 --> 00:09:19,160 whether he's addicted to porn or addicted to gambling or drinking 186 00:09:19,160 --> 00:09:21,280 or, you know, they find escapes elsewhere. 187 00:09:21,280 --> 00:09:24,400 But for a lot of guys, it just becomes searching for some sort 188 00:09:24,400 --> 00:09:28,000 of emotional feeling through either food or booze because 189 00:09:28,000 --> 00:09:32,680 their day is just so monotonous because they just work like, you 190 00:09:32,680 --> 00:09:35,680 know, the 9:00 to 5:00, which I did and I get it, I would sit 191 00:09:35,840 --> 00:09:39,760 all day long taking sales calls and training people and you 192 00:09:39,760 --> 00:09:42,920 know, my average day was like 1800 steps because I worked in a 193 00:09:42,920 --> 00:09:45,960 2000 square foot office. Yeah, no, I totally agree. 194 00:09:45,960 --> 00:09:51,240 Man, do you think the the stereotypical dad Bod comes from 195 00:09:51,880 --> 00:09:56,160 that lifestyle becoming more pronounced after guys have kids? 196 00:09:56,160 --> 00:09:58,480 Or is that something they're kind of falling victim to before 197 00:09:58,480 --> 00:10:00,440 they ever have kids? Than having kids acts as a 198 00:10:00,440 --> 00:10:02,000 catalyst for them to want to change it? 199 00:10:04,160 --> 00:10:05,680 Well, that's a good question, right? 200 00:10:05,680 --> 00:10:07,000 That's like a chicken or the egg. 201 00:10:07,400 --> 00:10:10,560 Yeah. I mean, I think it's twofold. 202 00:10:10,560 --> 00:10:11,880 I think it really depends on the guys. 203 00:10:11,880 --> 00:10:15,760 Cause for me, when we had my daughter Penny, all of a sudden 204 00:10:15,760 --> 00:10:20,920 my life had more purpose. It was like I was even more 205 00:10:20,920 --> 00:10:24,680 compelled to be in good shape. Because I was like, if if my 206 00:10:24,680 --> 00:10:27,680 daughter adopts the habits that I had when I was a teenager and 207 00:10:27,680 --> 00:10:30,720 when I was in college, right, She's going to feel like crap 208 00:10:31,240 --> 00:10:33,200 and she's going to get fat like I did, right? 209 00:10:33,200 --> 00:10:35,680 And like, that's the last thing I want and and our kids are 210 00:10:35,680 --> 00:10:39,800 going to emulate us. But I also find that it could 211 00:10:39,800 --> 00:10:41,280 start before they even have kids, right? 212 00:10:41,280 --> 00:10:44,440 Because the moment you graduate college, the most important 213 00:10:44,440 --> 00:10:47,240 thing that happens is, like, I got to get a good job. 214 00:10:47,840 --> 00:10:51,960 And in the 21st century, right, most good jobs are desk jobs, 215 00:10:51,960 --> 00:10:55,120 all the things that that pay you well enough financially for you 216 00:10:55,120 --> 00:10:59,200 to be able to support your life. I mean, you're you're either, if 217 00:10:59,200 --> 00:11:02,840 you're in my opinion, for smart, you went into the trades, right? 218 00:11:02,840 --> 00:11:05,200 But even those guys, they spent a lot of time in the van, or 219 00:11:05,200 --> 00:11:07,880 they spent a lot of time sitting all day long or like, you know, 220 00:11:07,880 --> 00:11:09,920 they're turning wrenches, but they're not really, like, 221 00:11:10,080 --> 00:11:12,560 moving, right? They may be sweating, but 222 00:11:12,560 --> 00:11:14,840 they're not really exerting themselves at extremely high 223 00:11:14,840 --> 00:11:16,400 levels. They're just in uncomfortable 224 00:11:16,400 --> 00:11:19,480 positions and I worked for a plug in company for a while and 225 00:11:19,800 --> 00:11:21,680 I could tell you being in the trades doesn't mean you're going 226 00:11:21,680 --> 00:11:24,640 to stay in shape. But you know you also have to go 227 00:11:24,640 --> 00:11:26,840 get the desk job and you also have to sit behind the screen 228 00:11:26,840 --> 00:11:28,840 for 8 hours a day if you go the white collar route. 229 00:11:29,280 --> 00:11:35,680 So there's almost no real like escape from like the 230 00:11:35,680 --> 00:11:38,880 inevitability if you don't understand what food does and if 231 00:11:38,880 --> 00:11:40,800 you don't have a good relationship with food, if you 232 00:11:40,800 --> 00:11:43,600 don't take care of yourself. I think no matter the route you 233 00:11:43,600 --> 00:11:47,840 go, if you're not very intentional with how you treat 234 00:11:47,840 --> 00:11:51,240 your body, you're going to wind up feeling like crap and putting 235 00:11:51,240 --> 00:11:53,360 on weight and and just getting into the dad bod. 236 00:11:53,680 --> 00:11:58,280 Yeah, And I feel like a lot of people unfortunately use their 237 00:11:58,280 --> 00:12:00,880 kids like this could be the only other than the spectrum if 238 00:12:00,880 --> 00:12:04,760 they're using their kids like as a as a a crutch, so to speak. 239 00:12:04,760 --> 00:12:07,240 But they'll like, want to reward their kids with certain foods 240 00:12:07,240 --> 00:12:08,640 that they inherently know aren't healthy. 241 00:12:08,640 --> 00:12:10,640 And then they obviously indulge in them as well. 242 00:12:11,000 --> 00:12:13,400 And it just becomes like a routine, habitual thing, whether 243 00:12:13,400 --> 00:12:16,920 it's going out to get pizza on a regular basis or, you know, have 244 00:12:16,920 --> 00:12:19,400 an ice cream every single night because the kid likes it. 245 00:12:19,880 --> 00:12:22,560 But like, that is not a good thing, you know, Like you don't 246 00:12:22,560 --> 00:12:27,040 want to use your kids as a as a crutches to enable your own bad 247 00:12:27,040 --> 00:12:30,040 habits, so to speak. I can't. 248 00:12:30,040 --> 00:12:32,680 I can't even tell you how much it makes my blood boil when dads 249 00:12:32,680 --> 00:12:36,400 are like, well, I'm, I'm overweight because I have kids. 250 00:12:36,600 --> 00:12:38,960 Yeah. Like, do me a favor. 251 00:12:38,960 --> 00:12:42,680 Like sit down with your son Billy and say, hey, you see this 252 00:12:42,680 --> 00:12:45,160 40 lbs I put on. That's your fault. 253 00:12:46,320 --> 00:12:48,440 Like could you imagine having that conversation? 254 00:12:48,920 --> 00:12:49,680 No. Right. 255 00:12:49,680 --> 00:12:52,760 Like that's it's the the most wild thing in the world. 256 00:12:52,760 --> 00:12:56,360 If you if you were to tell me like oh I've like when somebody 257 00:12:56,360 --> 00:12:57,960 says like, well I you don't get it. 258 00:12:57,960 --> 00:13:01,480 Like I have three kids. I'm like that's more reason like 259 00:13:01,840 --> 00:13:05,760 the the more kids that I have or you have or he has or whatever 260 00:13:05,760 --> 00:13:08,480 right. Like that's not more excuses 261 00:13:09,000 --> 00:13:12,040 maybe for a season right. Because like, hey, I get it, 262 00:13:12,040 --> 00:13:14,600 newborn phase, those first six weeks, like you're fighting for 263 00:13:14,600 --> 00:13:17,040 your life. You know, kids up every hour and 264 00:13:17,040 --> 00:13:19,080 a half. You know, mom's going through 265 00:13:19,360 --> 00:13:21,240 postpartum. You're trying to take care of 266 00:13:21,240 --> 00:13:23,440 the other kids. Like, I can, I can see if, like, 267 00:13:23,440 --> 00:13:26,280 maybe you're not going to the gym five days a week or six days 268 00:13:26,280 --> 00:13:28,200 a week when you just have a newborn. 269 00:13:28,520 --> 00:13:31,120 But that doesn't mean that like, oh, we had a newborn. 270 00:13:31,120 --> 00:13:33,640 Like now we're just going to eat pizza all the time or now, you 271 00:13:33,640 --> 00:13:35,080 know, we got a kid who's nine months old. 272 00:13:35,080 --> 00:13:37,360 Like, yeah, it's tough. Like they're, you know, we're 273 00:13:37,360 --> 00:13:39,960 we're just going to go and get whatever's easy and whatever's 274 00:13:39,960 --> 00:13:42,000 convenient. Yeah, it's just opting for the 275 00:13:42,000 --> 00:13:43,720 hard route or the the easy route. 276 00:13:44,000 --> 00:13:47,560 Yeah, I have a real hard time with people that use any 277 00:13:47,560 --> 00:13:49,720 excuses, really, but like, especially their kids as a 278 00:13:49,720 --> 00:13:52,680 scapegoat. Like when I was in, you know, 279 00:13:52,680 --> 00:13:54,200 high school and I was all into working out people. 280 00:13:54,200 --> 00:13:56,640 Like, yeah, but when you go to college, you get busy, you get a 281 00:13:56,640 --> 00:13:57,640 job. It's not going to happen. 282 00:13:57,640 --> 00:13:59,000 You're not going to make that a priority. 283 00:13:59,360 --> 00:14:01,520 And then I did. And like, yeah, but when you get 284 00:14:01,520 --> 00:14:03,160 married, like, that's not going to happen. 285 00:14:03,160 --> 00:14:05,680 But then we did. And then, like, when you have 286 00:14:05,680 --> 00:14:07,280 kids, it's definitely not going to be a thing. 287 00:14:07,280 --> 00:14:09,400 You're just going to have to forego that area of your life. 288 00:14:09,520 --> 00:14:12,880 But that hasn't happened either. It's like people make time for 289 00:14:12,880 --> 00:14:15,040 the things that they prioritize and put value in, and that's 290 00:14:15,040 --> 00:14:18,920 just where where the buck stops. Like you figure out a way to 291 00:14:18,920 --> 00:14:22,920 make it work. Yeah, it's just priorities and 292 00:14:22,920 --> 00:14:26,400 and and understanding like what is most important. 293 00:14:26,400 --> 00:14:28,480 Well, what's most important is that you're there for the long 294 00:14:28,480 --> 00:14:30,320 term. You provide for your family and 295 00:14:30,320 --> 00:14:32,040 you protect for you. You can protect your family. 296 00:14:32,400 --> 00:14:36,160 You can't do that if you're 100 lbs overweight, you're asking to 297 00:14:36,160 --> 00:14:41,800 die in your 50s. Your every time you you skip a 298 00:14:41,800 --> 00:14:43,880 workout and things like that. You're just taking minutes off 299 00:14:43,880 --> 00:14:47,800 of your life and it compounds. That's the problem is like not 300 00:14:47,800 --> 00:14:50,160 working out is time plus interest. 301 00:14:50,920 --> 00:14:53,160 You know like if I take 60 minutes, like people are like, 302 00:14:53,160 --> 00:14:56,760 oh, I feel bad like taking away from my family to go work out. 303 00:14:57,400 --> 00:15:02,200 It's like then work out before they wake up, like that's it. 304 00:15:02,760 --> 00:15:04,160 Or work out after they go to bed. 305 00:15:04,480 --> 00:15:07,000 Like, I'm not saying you need to go work out at 1:00 in the 306 00:15:07,000 --> 00:15:10,240 afternoon on a Saturday. That, I believe, is selfish. 307 00:15:10,520 --> 00:15:12,240 But if you want to be the selfless dad that puts his 308 00:15:12,240 --> 00:15:15,240 family first, then you got to put yourself first first so you 309 00:15:15,240 --> 00:15:17,280 can actually be the selfless dad. 310 00:15:17,640 --> 00:15:19,760 Because the problem is, if you're fat, overweight, you're 311 00:15:19,760 --> 00:15:21,720 struggling, You're not working out, you're not taking care of 312 00:15:21,720 --> 00:15:24,080 yourself half the time when you're playing around with your 313 00:15:24,080 --> 00:15:25,760 kids. If you go on a vacation, you go 314 00:15:25,760 --> 00:15:29,280 down the shore, you go, you go Turks and Caicos, whatever you 315 00:15:29,280 --> 00:15:31,240 may do, it doesn't really matter. 316 00:15:31,240 --> 00:15:34,600 You're you're not even present because now you go to the beach, 317 00:15:34,600 --> 00:15:35,880 take your shirt off, and you're embarrassed. 318 00:15:35,880 --> 00:15:37,040 You're not even thinking about your family. 319 00:15:37,040 --> 00:15:40,120 You're thinking about you. So really, who's more selfish? 320 00:15:40,680 --> 00:15:42,840 Yeah, no, I totally agree, man. I feel like a lot of people say 321 00:15:42,840 --> 00:15:45,520 they don't want to train, they don't want to meal prep, they 322 00:15:45,520 --> 00:15:47,560 don't want to go to the grocery store, 'cause it takes time away 323 00:15:47,560 --> 00:15:49,120 from the family. That would be a selfish 324 00:15:49,120 --> 00:15:50,560 endeavor. But I think that's a totally 325 00:15:51,040 --> 00:15:54,320 flawed way of thinking. Like, if you prioritize your 326 00:15:54,320 --> 00:15:56,400 health, then you're gonna be able to provide so much more 327 00:15:56,440 --> 00:16:00,040 quality of life for those around you, which is the selfless thing 328 00:16:00,040 --> 00:16:01,800 to do. And yeah, to your point, you 329 00:16:01,800 --> 00:16:03,880 might not want to go work out at 1:00 in the afternoon on 330 00:16:03,880 --> 00:16:05,480 Saturday when everybody's doing a family thing. 331 00:16:05,480 --> 00:16:09,680 But yeah, get up earlier, make that a priority before that 332 00:16:09,680 --> 00:16:12,560 family time becomes a thing. And I mean it's like the the 333 00:16:12,560 --> 00:16:14,840 quintessential put your own air mask on first thing, what they 334 00:16:14,840 --> 00:16:19,400 tell you in the airplanes. But it's like if you can't move, 335 00:16:19,400 --> 00:16:22,560 if you can't enjoy being in the present moment and enjoy these 336 00:16:22,560 --> 00:16:25,240 activities that your kids are, then that's certainly not the 337 00:16:25,800 --> 00:16:26,920 the message that you want to send. 338 00:16:26,920 --> 00:16:29,400 I had one guy on the podcast a few weeks back and he said his 339 00:16:29,400 --> 00:16:31,960 wake up moment was he was sitting on the porch with his 340 00:16:31,960 --> 00:16:35,880 daughter and she was playing around the front yard and 341 00:16:35,880 --> 00:16:39,440 nothing happened but like a car drove by and it was almost the 342 00:16:39,440 --> 00:16:41,040 point where she could have gotten hit. 343 00:16:41,040 --> 00:16:45,000 So he tried to get up to go get her and he couldn't and that was 344 00:16:45,000 --> 00:16:48,520 his wake up moment. But it's like we're not raging 345 00:16:48,520 --> 00:16:50,560 war and and going off to battle every single day. 346 00:16:50,560 --> 00:16:53,560 So we don't have that that hardship, that physical exertion 347 00:16:53,560 --> 00:16:56,840 that's just put upon us. But it's like we have to seek it 348 00:16:56,840 --> 00:16:59,200 out because we live in a soft time. 349 00:16:59,440 --> 00:17:02,600 And if we don't seek it out, life's going to be harder. 350 00:17:02,600 --> 00:17:04,480 And you want to be capable. Like you want to be hard to 351 00:17:04,480 --> 00:17:06,760 kill, so to speak. And you want to be able to wake 352 00:17:06,760 --> 00:17:09,560 up confidently knowing that you can do whatever activities that 353 00:17:09,560 --> 00:17:12,880 they throws at you, especially if it pertains to your children. 354 00:17:12,880 --> 00:17:15,040 You want to, you know, present a good message to them. 355 00:17:16,800 --> 00:17:18,800 Yeah, self-imposed adversity, right? 356 00:17:18,920 --> 00:17:20,560 When you do the hard thing, life gets easy. 357 00:17:21,200 --> 00:17:23,680 When you do the easy thing, life gets hard real fast. 358 00:17:23,680 --> 00:17:26,280 A. 100% So you said you got a daughter, Penny. 359 00:17:26,280 --> 00:17:30,360 How old is she now? She's 20 months. 20 months. 360 00:17:30,800 --> 00:17:33,480 Low ball energy, yeah. Yeah, you just got the one. 361 00:17:34,560 --> 00:17:37,480 Just one for right now. Yeah, we're practicing for the 362 00:17:37,480 --> 00:17:39,720 second, you know? I'm in the same boat. 363 00:17:39,720 --> 00:17:42,840 I got a son that's twenty months as well and it's awesome, man. 364 00:17:42,840 --> 00:17:45,880 Like, it's it's kind of weird because like I don't know what 365 00:17:45,880 --> 00:17:48,960 you, I'd love for you to expand upon this, but before you have a 366 00:17:48,960 --> 00:17:52,960 kid, if you're into fitness, it's like, what is having a kid 367 00:17:52,960 --> 00:17:55,400 going to do to my fitness? Am I, am I going to be able to 368 00:17:55,400 --> 00:17:56,760 do all these things? Am I going to be able to 369 00:17:56,760 --> 00:17:58,760 prioritize a gym? But then when you have the kid, 370 00:17:58,760 --> 00:18:02,760 it's like, I want him to see me doing hard things. 371 00:18:02,760 --> 00:18:06,400 I want him to see me working out to taking care of my body and 372 00:18:06,520 --> 00:18:09,840 doing these these healthy habits because he, like all that 373 00:18:09,840 --> 00:18:13,440 becomes ingrained in your kids and they just expect that's the 374 00:18:13,440 --> 00:18:14,840 norm. And then they start to do it and 375 00:18:14,840 --> 00:18:17,760 implement it on their own, like he was picking up some dumbbells 376 00:18:17,760 --> 00:18:19,640 the other day because he's seen me pick up dumbbells. 377 00:18:19,640 --> 00:18:23,160 Like I love that. Yeah, it's amazing how they 378 00:18:23,160 --> 00:18:26,000 just, like, they're mirror images of us in in almost every 379 00:18:26,000 --> 00:18:27,360 single way, especially at this age. 380 00:18:27,960 --> 00:18:30,640 But even as they get older, you know, I had, I have clients that 381 00:18:30,640 --> 00:18:33,760 have kids that are teenagers, right, who their kids never 382 00:18:33,760 --> 00:18:35,600 worked out or anything along those lines. 383 00:18:35,960 --> 00:18:39,120 But the moment that dad is like, I'm going to work out in the gym 384 00:18:39,120 --> 00:18:41,360 or or I'm going to hit some push ups right now, you'd be 385 00:18:41,360 --> 00:18:45,640 surprised at how quickly like weeks doesn't take long where 386 00:18:45,640 --> 00:18:48,600 they just see a little bit of consistency from their dad how 387 00:18:48,600 --> 00:18:50,520 much they're like, I want to do that too. 388 00:18:50,800 --> 00:18:53,320 Especially the sons. The the sons are always like, 389 00:18:53,680 --> 00:18:55,680 oh, dad's working out. Like I want to work out right. 390 00:18:56,000 --> 00:18:57,720 And they could be little like motivators there. 391 00:18:57,720 --> 00:19:00,880 But even daughters and I got, I got a client who's who's got 2 392 00:19:00,880 --> 00:19:03,600 girls and one. I think she's 19. 393 00:19:03,600 --> 00:19:06,120 The other one's 17. And he started going to the gym 394 00:19:06,120 --> 00:19:08,040 and then they started asking like, hey, can I come with you 395 00:19:09,200 --> 00:19:10,960 right. Like, I mean talk about a, a, a 396 00:19:11,240 --> 00:19:14,360 daddy daughter moment, right. Like, I can't wait for my 397 00:19:14,360 --> 00:19:16,520 daughter to be like, yeah, Dad, I want to come to the the gym 398 00:19:16,520 --> 00:19:19,000 with you because they see that consistency. 399 00:19:19,640 --> 00:19:22,000 They see you actually prioritizing your health. 400 00:19:22,440 --> 00:19:24,840 And it's like this subconscious programming, right? 401 00:19:24,840 --> 00:19:28,640 Like we, our kids want they're going to emulate us in every way 402 00:19:28,640 --> 00:19:31,520 because they think that we have it all figured out, right? 403 00:19:31,960 --> 00:19:34,400 And now that we're adults, we know that we don't have anything 404 00:19:34,400 --> 00:19:36,520 figured out. But, you know, we can, we can 405 00:19:36,520 --> 00:19:38,840 kind of figure a few things out. And if one of them is our 406 00:19:38,840 --> 00:19:42,200 health, then they're going to figure it out as well, which is 407 00:19:42,200 --> 00:19:43,960 great. And and those are the habits 408 00:19:43,960 --> 00:19:45,760 that they're going to take on for the rest of their life. 409 00:19:46,160 --> 00:19:48,720 Totally agree. A lot of people that have kids, 410 00:19:49,000 --> 00:19:53,920 they they don't want to, you know have their kids fixating on 411 00:19:54,120 --> 00:19:56,960 counting macros or what their scale weight is or what they 412 00:19:56,960 --> 00:19:59,480 look like in the mere or if they need to lose weight or gain 413 00:19:59,480 --> 00:20:00,920 weight. Like how do you kind of navigate 414 00:20:00,920 --> 00:20:02,640 those waters? Like what are your, I mean, your 415 00:20:02,640 --> 00:20:05,440 daughter's 20 months, so probably not an issue yet but 416 00:20:05,720 --> 00:20:08,480 how would you predict you'll navigate those waters? 417 00:20:08,480 --> 00:20:11,240 Like do you? Want to have conversations with 418 00:20:11,240 --> 00:20:14,520 them about macronutrient tracking and how do you avoid 419 00:20:14,520 --> 00:20:16,960 that from turning into some form of disorder eating for kids that 420 00:20:16,960 --> 00:20:21,280 are so malleable? Yeah and especially with raising 421 00:20:21,280 --> 00:20:23,800 a daughter that's I'm very conscious of that my wife has 422 00:20:23,800 --> 00:20:27,600 made that very clear that like you know we're we're going to 423 00:20:27,600 --> 00:20:29,960 make sure that she has a good relationship with food. 424 00:20:30,520 --> 00:20:34,800 And the way that I, we, we we intend to teach it as she gets 425 00:20:34,800 --> 00:20:37,880 older is not necessarily like like I weigh my food, but that's 426 00:20:37,880 --> 00:20:41,600 also because I have very, very specific goals. 427 00:20:41,600 --> 00:20:44,320 I like to compete in amateur bodybuilding for fun. 428 00:20:44,880 --> 00:20:47,560 I'm like don't the only one of my friends that thinks that it 429 00:20:47,560 --> 00:20:49,920 is fun, but it's something that I enjoy doing. 430 00:20:49,920 --> 00:20:53,200 So I have to eat to a very specific gram of like rice and 431 00:20:53,200 --> 00:20:55,800 stuff like that. But I don't track when I'm in 432 00:20:55,800 --> 00:20:58,720 the offseason, one of the things that I teach my clients because 433 00:20:58,720 --> 00:21:00,840 it's it's just not sustainable. You're not going to carry a 434 00:21:00,840 --> 00:21:03,200 scale with you to every single restaurant for the rest of your 435 00:21:03,200 --> 00:21:04,920 life. Can't be glued to my fitness 436 00:21:04,920 --> 00:21:06,840 pal. And so the same way I teach my 437 00:21:06,840 --> 00:21:09,320 clients long term sustainability is the same way I'm going to 438 00:21:09,320 --> 00:21:11,920 teach my daughter and I'm going to introduce it to her is the 439 00:21:11,920 --> 00:21:13,440 concept of how to build the plate. 440 00:21:14,080 --> 00:21:18,760 And if you look at a plate like a clock face, you want 12 to 6 441 00:21:19,080 --> 00:21:21,920 to be protein, right? Like I want half my plate to be 442 00:21:21,920 --> 00:21:24,000 protein. Now whether you mix in carbs or 443 00:21:24,000 --> 00:21:26,440 we don't mix in carbs, I know we're on the keto podcast and 444 00:21:26,440 --> 00:21:28,720 everything like that. And you know I think they're 445 00:21:28,720 --> 00:21:31,640 both right in my opinion because I lost a ton of weight doing 446 00:21:31,640 --> 00:21:32,880 keto. I think it's amazing. 447 00:21:32,880 --> 00:21:36,840 I have some of my clients that have very, very low insulin 448 00:21:36,840 --> 00:21:39,840 tolerance that I help transition into keto because it's just the 449 00:21:40,040 --> 00:21:41,880 the, the healthiest thing for their body. 450 00:21:42,320 --> 00:21:46,200 But what we do right for for my clients that can eat a different 451 00:21:46,200 --> 00:21:50,120 wide range of foods is like 12 to six is protein, right? 452 00:21:50,120 --> 00:21:52,760 So 50% of your plate is protein. That's the number one most 453 00:21:52,760 --> 00:21:54,840 important thing when you're thinking about a meal is how 454 00:21:54,840 --> 00:22:00,040 much protein am I getting? And then from from 6 to 9 is 455 00:22:00,040 --> 00:22:04,680 carbohydrates and from from 9:00 to noon is a vegetable. 456 00:22:05,360 --> 00:22:08,080 And so rather than me sitting here like, oh, how many grams of 457 00:22:08,080 --> 00:22:10,600 protein are you eating? Daughter who's 13 years old and 458 00:22:10,600 --> 00:22:13,760 who I'm, like, going to be very nervous about developing, you 459 00:22:13,760 --> 00:22:15,600 know, an eating disorder with and making sure that she's a 460 00:22:15,600 --> 00:22:17,200 good relationship with food. I'm just going to teach her how 461 00:22:17,200 --> 00:22:19,640 to build a plate. And then I'm also going to show 462 00:22:19,640 --> 00:22:25,880 her right, that like, if you, as long as you're eating that 8085% 463 00:22:25,880 --> 00:22:29,920 of the time, it doesn't mean you can't have other foods, right? 464 00:22:31,000 --> 00:22:34,520 You can't, you know, you can't have a, a bowl of pasta in my 465 00:22:34,520 --> 00:22:37,600 opinion, right? Like as long as 80 to 90% of 466 00:22:37,600 --> 00:22:41,000 your meals are solid, right? And you're, you're, you're 467 00:22:41,000 --> 00:22:44,000 prioritizing protein. And so I'm, I'm going to show 468 00:22:44,000 --> 00:22:45,960 that to her through my own eating, right. 469 00:22:45,960 --> 00:22:47,280 But I'm also going to educate her. 470 00:22:47,280 --> 00:22:51,760 And the thing that I never got as a kid was I didn't realize 471 00:22:52,200 --> 00:22:56,680 why I was in shape and it was because I was 18 years old. 472 00:22:56,680 --> 00:22:59,600 My test was through the roof and I was playing three sports and 473 00:22:59,600 --> 00:23:01,560 on the weekends I was out playing basketball, riding my 474 00:23:01,560 --> 00:23:04,040 bikes. Like I live 6-7 miles away from 475 00:23:04,040 --> 00:23:06,520 my friends because we lived on a very remote side of town. 476 00:23:06,520 --> 00:23:08,600 It was like, you know, few roads. 477 00:23:09,560 --> 00:23:12,400 And so I'd have to hop on my bike and ride like 6-7 miles to 478 00:23:12,400 --> 00:23:15,440 my friend's house to go play basketball all day and then ride 479 00:23:15,440 --> 00:23:17,920 my bike back, right? Which is a tremendous amount of 480 00:23:17,920 --> 00:23:20,880 calories burned at 1617, eighteen years old, right until 481 00:23:20,880 --> 00:23:23,560 I had a license and from there, right? 482 00:23:23,560 --> 00:23:27,400 Like if I would have just understood what food consists 483 00:23:27,400 --> 00:23:30,400 of, the education around it, how to have a good relationship with 484 00:23:30,400 --> 00:23:33,600 it versus just having the mindset of like, oh, I get to 485 00:23:33,600 --> 00:23:37,000 eat whatever I want because it doesn't stick to me, then I 486 00:23:37,000 --> 00:23:38,680 probably wouldn't have gotten fat in the long run. 487 00:23:38,960 --> 00:23:41,800 Because if the the education around how to build a plate and 488 00:23:41,800 --> 00:23:44,240 what food is, what it consists of and how to build a 489 00:23:44,240 --> 00:23:45,840 relationship with it. But that's something you can 490 00:23:45,840 --> 00:23:47,040 take with you for the rest of your life. 491 00:23:47,040 --> 00:23:50,560 You don't have to, you don't essentially have to track if you 492 00:23:50,560 --> 00:23:53,200 don't really want to. Or right, like there's guys that 493 00:23:53,200 --> 00:23:56,880 you coach or or that are on the keto program, right, where it's 494 00:23:56,880 --> 00:23:59,960 like they do extremely well without carbohydrates, right. 495 00:23:59,960 --> 00:24:03,000 They get really lean, they have great mental clarity, they have 496 00:24:03,000 --> 00:24:05,520 great energy levels. And so they've learned a 497 00:24:05,520 --> 00:24:08,000 relationship with food where like, hey, I can you know, mess 498 00:24:08,000 --> 00:24:11,320 around with like a high fat, extremely low fat or extremely 499 00:24:11,320 --> 00:24:13,880 low carb diet, prioritize protein. 500 00:24:14,080 --> 00:24:16,240 I look good. I feel good and and they learn 501 00:24:16,240 --> 00:24:18,800 that relationship with food. And so it's a little bit of 502 00:24:18,800 --> 00:24:21,200 exploring mixed in with a little bit of education. 503 00:24:21,480 --> 00:24:22,760 That's how we plan on navigating it. 504 00:24:22,960 --> 00:24:24,480 No, I totally agree man. I'm going to do the same thing 505 00:24:24,480 --> 00:24:26,200 with my son. I think at the end of the day it 506 00:24:26,200 --> 00:24:28,440 really just boils down to just eating real food more often than 507 00:24:28,440 --> 00:24:30,640 not too. I mean, kids are inundated with 508 00:24:30,640 --> 00:24:33,120 all this crap food that is marketed towards them 509 00:24:33,120 --> 00:24:35,560 specifically. There's just not even food in my 510 00:24:35,560 --> 00:24:37,920 opinion. But if you're eating real food 511 00:24:39,160 --> 00:24:42,280 the majority of the time, then the the necessity to track it 512 00:24:42,960 --> 00:24:45,240 does not become near as apparent unless you have that specific 513 00:24:45,240 --> 00:24:46,600 goal like a bodybuilding show in mind. 514 00:24:46,600 --> 00:24:48,960 But if you're eating real food, then your body's natural 515 00:24:49,360 --> 00:24:51,880 physiological feedbacks are going to be pretty much on 516 00:24:51,880 --> 00:24:52,840 point. Then you're going to be able to 517 00:24:52,840 --> 00:24:56,280 have a good relationship with what food is, what satiety is, 518 00:24:56,280 --> 00:24:58,800 what hunger is like. All that's going to be 519 00:24:58,840 --> 00:25:04,400 legitimate feedbacks, not some acute, you know, inflammation or 520 00:25:04,720 --> 00:25:10,720 or expanded view of what few food is because of some hyper 521 00:25:11,040 --> 00:25:13,920 insulin response result of eating a ton of sugar that is 522 00:25:13,920 --> 00:25:15,760 not going to be present in real food. 523 00:25:15,760 --> 00:25:18,160 So, like eating real food, I think distills it down to its 524 00:25:18,160 --> 00:25:22,000 simplest core. Yeah, I mean we have me and my 525 00:25:22,000 --> 00:25:24,160 wife follow a very simple rule for dinner when I'm. 526 00:25:24,160 --> 00:25:25,400 When I'm in the offseason, right. 527 00:25:25,400 --> 00:25:28,200 Because then we get to eat dinner together and I'm not, you 528 00:25:28,280 --> 00:25:31,680 know, you know, the Tupperware. But, you know, during that time, 529 00:25:31,680 --> 00:25:35,600 right, we just, we keep a rule of like outside of like spices 530 00:25:35,600 --> 00:25:37,640 and things like that that don't have a caloric value. 531 00:25:38,160 --> 00:25:40,400 There's just no more than five ingredients on the plate. 532 00:25:40,960 --> 00:25:43,440 And as long as you follow that, I mean, you can feel amazing, 533 00:25:43,440 --> 00:25:45,640 you can look great. It's it's not common and it's 534 00:25:45,640 --> 00:25:49,440 really hard to overeat if you have like a full plate, but 535 00:25:49,440 --> 00:25:51,720 there's really only like 4 or five ingredients. 536 00:25:51,720 --> 00:25:55,000 It's it's really tough to overeat in my opinion. 537 00:25:55,200 --> 00:25:56,840 Totally. Well, talk to me about this 538 00:25:57,000 --> 00:25:58,720 amateur bonding build, man. So how long you been doing that? 539 00:25:59,760 --> 00:26:03,280 So started as just, you know, like, oh, I think it would be 540 00:26:03,280 --> 00:26:07,000 cool. I I ended up losing like all 541 00:26:07,000 --> 00:26:10,120 that weight I told you I put on and I got back down to like 188 542 00:26:10,200 --> 00:26:12,760 and I looked like really scrawny. 543 00:26:12,840 --> 00:26:16,880 I was like oh man, I'm back to being a twig, like how I was 544 00:26:16,880 --> 00:26:20,560 when I was 21 and I had these long like buggy whip type arms, 545 00:26:20,560 --> 00:26:25,840 you know, And I was talking to my buddy Joe who competes as an 546 00:26:25,840 --> 00:26:28,000 amateur bodybuilder and he coaches a couple guys and I was 547 00:26:28,000 --> 00:26:30,520 like, you know what? Like dude, I want you to take me 548 00:26:30,520 --> 00:26:34,240 through like a really long bulk. And then I want to cut and I 549 00:26:34,240 --> 00:26:37,120 want to do this was this, this was December 2021. 550 00:26:37,400 --> 00:26:39,160 I was like, I want to do a show in 2023. 551 00:26:39,160 --> 00:26:42,840 So we sent out like an 18 month long goal, which was very long 552 00:26:42,840 --> 00:26:47,920 term obviously. And I basically be just stuck to 553 00:26:47,920 --> 00:26:52,080 it and and started training very differently, a little bit more 554 00:26:52,080 --> 00:26:54,360 high volume, a little bit more like isolation. 555 00:26:54,800 --> 00:26:58,040 And I started putting on some serious muscle and I was like I 556 00:26:58,040 --> 00:27:01,720 just want to do 1 show once. Like that's it. 557 00:27:01,720 --> 00:27:04,880 I just think it would be cool. I think it would be fun and I 558 00:27:04,880 --> 00:27:07,840 just want to test my mind because I knew that it was going 559 00:27:07,840 --> 00:27:10,040 to be hard. I didn't realize how hard it 560 00:27:10,040 --> 00:27:13,880 actually is and how much of like a level of discipline that it 561 00:27:13,880 --> 00:27:18,280 takes that I had never even scraped before like I when I was 562 00:27:18,280 --> 00:27:21,240 building the sales organization. Like, it was fun and it required 563 00:27:21,240 --> 00:27:23,880 a lot of discipline, but it didn't require as much 564 00:27:23,880 --> 00:27:26,360 discipline as this. Like we we had twenty straight 565 00:27:26,360 --> 00:27:30,360 weeks of the same 5 meals every day, just in slowly, you know, 566 00:27:30,360 --> 00:27:32,760 smaller quantities and then upping cardio. 567 00:27:32,760 --> 00:27:35,320 And you know when you're peaking, right, you're doing 568 00:27:35,320 --> 00:27:40,520 like 45 minutes of cardio to 60 minutes of cardio plus a workout 569 00:27:40,680 --> 00:27:43,600 and you're only eating like 16150 calories. 570 00:27:43,640 --> 00:27:46,080 Like those last like 3 weeks. You know, really tightening up. 571 00:27:46,800 --> 00:27:50,040 Not super sustainable by any stretch of the imagination, but 572 00:27:50,040 --> 00:27:53,920 it was, it was really cool for my mind to go to a place that 573 00:27:53,920 --> 00:27:56,360 I'd never been before. And it was the year after my 574 00:27:56,360 --> 00:27:58,760 daughter was born. So I was like, this will be 575 00:27:58,760 --> 00:28:01,800 really cool for her to look back on and be like, wow, Like, even 576 00:28:01,800 --> 00:28:04,800 when I was a baby, right? Like Dad had that level of 577 00:28:04,800 --> 00:28:06,520 discipline. Dad, like put into work. 578 00:28:06,520 --> 00:28:10,120 Like, Dad, even on those nights where she was up screaming at 579 00:28:10,120 --> 00:28:14,360 2:00 in the morning, like, I'd still go to the gym at 4:45 and 580 00:28:15,080 --> 00:28:17,080 all all of those things. So it started off as like the 581 00:28:17,080 --> 00:28:18,920 mental challenge. And then I did it once. 582 00:28:18,960 --> 00:28:23,240 And even though you get. I don't know 2-3 minutes of 583 00:28:23,240 --> 00:28:26,960 actual like recognition, you know you're on stage you pose 584 00:28:27,000 --> 00:28:30,440 And then like I'm don't get me wrong like I'm I'm I walked on 585 00:28:30,440 --> 00:28:33,200 stage like 192. I got not nearly impressive 586 00:28:33,200 --> 00:28:37,400 enough to be really good. And I'm not blessed genetically. 587 00:28:37,480 --> 00:28:40,320 I compete in NPC, so there were plenty of guys that were on 588 00:28:40,320 --> 00:28:42,520 steroids. So I looked very small compared 589 00:28:42,520 --> 00:28:46,480 to a lot of these guys. But we got really lean and I got 590 00:28:46,480 --> 00:28:49,040 out of it and I was like, I want to do this again. 591 00:28:49,600 --> 00:28:52,800 Like it just it felt so good to compete. 592 00:28:52,800 --> 00:28:57,200 It felt so good to just like it. It was funny because while the 593 00:28:57,360 --> 00:28:59,600 while you're implementing that level of discipline, there were 594 00:28:59,600 --> 00:29:01,480 plenty of times where I was like, this sucks. 595 00:29:01,480 --> 00:29:06,240 I wish that I could not have to eat this beef and rice and 596 00:29:06,240 --> 00:29:09,400 Pickles, right. You know, it's like then you get 597 00:29:09,400 --> 00:29:11,800 to the stage, you get off the stage and you're just like that 598 00:29:11,800 --> 00:29:14,480 was all 100% worth it. So, you know, I signed up for 599 00:29:14,480 --> 00:29:18,400 another show again this year and I plan on doing it probably 600 00:29:18,400 --> 00:29:21,640 every year for, I don't even know, you know, few more years 601 00:29:21,640 --> 00:29:24,000 and and just see if maybe there's another challenge that I 602 00:29:24,000 --> 00:29:28,160 can find when when, you know, maybe I'll get into like tough 603 00:29:28,160 --> 00:29:31,040 mudders or Spartan races. And, you know, I was thinking 604 00:29:31,040 --> 00:29:33,560 about stepping into the marathon realm in the fall. 605 00:29:33,560 --> 00:29:36,760 But, you know, I just want to find ways to challenge myself 606 00:29:36,760 --> 00:29:39,880 because like we talked about, life is so soft, Everything is 607 00:29:39,880 --> 00:29:42,200 so easy. You know, I can open up an app 608 00:29:42,200 --> 00:29:44,560 on my phone and I can just swipe and now I can even have my 609 00:29:44,560 --> 00:29:46,720 groceries delivered to me. I don't even have to go to the 610 00:29:46,720 --> 00:29:49,000 grocery store. You know, I can get everything 611 00:29:49,000 --> 00:29:53,520 in one or two days through Amazon and without adversity. 612 00:29:53,520 --> 00:29:57,640 I've always found that I naturally become depressed. 613 00:29:58,240 --> 00:30:01,760 Like if I'm not finding ways to push myself, to challenge 614 00:30:01,760 --> 00:30:07,240 myself, to grow. That level of stagnation, I find 615 00:30:07,440 --> 00:30:10,240 starts to breed doubt. It breeds anxiety. 616 00:30:10,240 --> 00:30:13,560 It breeds, you know, like depression at like a pretty 617 00:30:13,560 --> 00:30:16,320 solid level. And I just like start to 618 00:30:16,320 --> 00:30:19,920 question my own ability as a man and as a husband, as a father. 619 00:30:20,240 --> 00:30:23,480 And so by doing these self-imposed levels of 620 00:30:23,480 --> 00:30:26,640 adversity, it keeps me sharp and it keeps me wanting more. 621 00:30:26,640 --> 00:30:29,160 It keeps me challenging myself and it keeps me wanting to grow. 622 00:30:29,560 --> 00:30:33,560 And I always have found that I am happiest, not necessarily 623 00:30:33,560 --> 00:30:35,440 when I achieve a goal, but in the pursuit. 624 00:30:35,440 --> 00:30:38,880 Of one I can totally relate with you on all fronts there, man. 625 00:30:38,880 --> 00:30:41,160 Like bodybuilding. I've always described it as more 626 00:30:41,160 --> 00:30:43,520 of a mental sport than a physical one and it is the 627 00:30:43,640 --> 00:30:47,600 epitome of discipline and dedication and how you come out 628 00:30:47,600 --> 00:30:49,240 of that. Like when you're doing those 629 00:30:49,560 --> 00:30:53,760 hard things that are so monotonous but require so much 630 00:30:53,760 --> 00:30:57,840 discipline day in, day out for months on end for that just 631 00:30:57,840 --> 00:30:59,240 moment. I mean you're not doing it for 632 00:30:59,240 --> 00:31:01,760 that moment on stage. Like that's just kind of icing 633 00:31:01,760 --> 00:31:03,560 on the cake. But the self work that you're 634 00:31:03,560 --> 00:31:06,440 doing throughout that entire process is transformative on so 635 00:31:06,440 --> 00:31:09,840 many ways and it bleeds into every aspect of your life after 636 00:31:09,840 --> 00:31:13,200 the show is over and while the shows are why the preps and you 637 00:31:13,200 --> 00:31:15,880 know going going on. And I just love it, man. 638 00:31:15,880 --> 00:31:19,360 Like, I love bodybuilding as a mental sport because it just 639 00:31:19,600 --> 00:31:23,400 it's provided me so much and I feel like there's so many 640 00:31:23,400 --> 00:31:26,000 outlets for that. But to to have that self-imposed 641 00:31:26,000 --> 00:31:28,240 hardship, to have that adversity, to have that reason 642 00:31:28,560 --> 00:31:32,840 to get up and do something that requires effort every single day 643 00:31:33,240 --> 00:31:36,120 is valuable. It is incredibly valuable and 644 00:31:36,120 --> 00:31:38,280 it's it's awesome that you're doing bodybuilding as a vehicle 645 00:31:38,280 --> 00:31:40,800 for that because it just keeps getting better and better. 646 00:31:42,320 --> 00:31:44,160 Yeah. And it's, it's nice, you know, 647 00:31:44,320 --> 00:31:47,960 It's nice to know, like when when you have even like small 648 00:31:47,960 --> 00:31:51,080 little challenges and things like that, I find myself not 649 00:31:51,080 --> 00:31:53,120 getting as upset at like, the little things. 650 00:31:53,120 --> 00:31:55,200 You know, like, I live in North Jersey, right? 651 00:31:55,200 --> 00:31:56,600 So it's like there's traffic all the time. 652 00:31:56,600 --> 00:31:59,960 And I used to get like, you know, even in my offseason, you 653 00:31:59,960 --> 00:32:02,360 know, I was like getting pissy at like, oh, it would take an 654 00:32:02,360 --> 00:32:05,320 extra 10 minutes or something stupid. 655 00:32:06,440 --> 00:32:08,760 My wife always would get on my case about this. 656 00:32:08,760 --> 00:32:12,080 But like loading the dishwasher, you know, like the bowl just 657 00:32:12,080 --> 00:32:14,680 doesn't fit and now I got to rearrange things or or something 658 00:32:14,680 --> 00:32:16,320 dumb, right? You kind of get like a little 659 00:32:16,320 --> 00:32:17,960 snappy. And it's like when you're in 660 00:32:17,960 --> 00:32:21,400 prep, when you're exposed to that level of hardship, 661 00:32:21,400 --> 00:32:24,480 discipline, self-imposed adversity, you know it. 662 00:32:24,480 --> 00:32:28,360 It's like everything else kind of fades away because you know 663 00:32:28,360 --> 00:32:30,520 that like now I'm actually doing something that's actually hard. 664 00:32:30,520 --> 00:32:34,240 It gives, it offers a different perspective that you cannot find 665 00:32:34,680 --> 00:32:37,720 anywhere else. And that perspective is crucial 666 00:32:37,720 --> 00:32:40,280 to finding gratitude in your life, to finding happiness in 667 00:32:40,280 --> 00:32:44,560 your life, to finding you know that that level of peace that 668 00:32:44,600 --> 00:32:49,160 you can't really find just in a day-to-day existing and just 669 00:32:49,160 --> 00:32:52,400 kind of reacting emotionally and, you know, just kind of 670 00:32:52,400 --> 00:32:54,440 going through life. Floating, Yeah. 671 00:32:54,440 --> 00:32:56,120 No, I totally agree, man. It is. 672 00:32:56,560 --> 00:32:58,600 It is transformative in so many different ways. 673 00:32:58,600 --> 00:33:01,640 And I feel like, like we're all bodybuilders at the end of the 674 00:33:01,640 --> 00:33:02,560 day. Like we're either building our 675 00:33:02,560 --> 00:33:06,880 bodies up or building them up with disease states, which 676 00:33:06,880 --> 00:33:09,320 obviously is not good. But like that we only have one 677 00:33:09,320 --> 00:33:11,840 vessel that we are on this planted in. 678 00:33:11,840 --> 00:33:16,120 So, like it makes sense to be a bodybuilder, like to view 679 00:33:16,120 --> 00:33:18,880 yourself as a bodybuilder, to preserve as much muscle tissue 680 00:33:18,880 --> 00:33:21,000 as you can for as long as you can, to build as much muscle 681 00:33:21,000 --> 00:33:24,720 tissue as you can, and to eat quality foods to preserve that. 682 00:33:24,720 --> 00:33:27,240 Because the compounding effect of what you eat every single day 683 00:33:27,600 --> 00:33:29,440 is tremendous. I mean, that's one thing that we 684 00:33:29,440 --> 00:33:32,880 all do every single day. So the the lifestyle of a 685 00:33:32,880 --> 00:33:37,240 bodybuilder, of someone that wants to pursue a level of 686 00:33:37,240 --> 00:33:41,400 fitness, nutrition and health at a higher level, it's just simply 687 00:33:41,760 --> 00:33:43,760 good habits put into play every single day. 688 00:33:44,080 --> 00:33:47,640 And the compounding nature of that yields a pretty impressive 689 00:33:47,640 --> 00:33:49,480 outcome, man. And I've got no doubt that your 690 00:33:49,480 --> 00:33:52,960 ability to be a better father to your daughter, husband to your 691 00:33:52,960 --> 00:33:56,320 wife and just person of society is going to be significantly 692 00:33:56,320 --> 00:33:58,480 improved as your pursuit in bodybuilding. 693 00:34:00,200 --> 00:34:02,760 That's the goal, man. That's the goal. 694 00:34:02,760 --> 00:34:05,920 Constantly focused on being better the next day than I was 695 00:34:05,920 --> 00:34:07,880 the day before. Amen to that. 696 00:34:08,120 --> 00:34:11,960 Another great vehicle for self-imposed hardship is 697 00:34:12,320 --> 00:34:14,400 businessman. Like I love business just as 698 00:34:14,400 --> 00:34:18,040 much as I love bodybuilding and like when when you're talking 699 00:34:18,040 --> 00:34:21,000 about you know waking up with a purpose with something hard to 700 00:34:21,000 --> 00:34:23,800 do something like a very goal oriented task for the day like 701 00:34:23,800 --> 00:34:25,600 that is business in a nutshell as well. 702 00:34:25,600 --> 00:34:29,840 So for you to leave a a gig that you had built yourself up in was 703 00:34:29,840 --> 00:34:34,679 the top sales guy in the nation. I mean to to strike out on your 704 00:34:34,679 --> 00:34:37,080 own like what was that like? Was there like quite a bit of 705 00:34:37,080 --> 00:34:39,320 fear associated with that or did you feel pretty confident your 706 00:34:39,320 --> 00:34:42,120 ability to make it work? Scariest thing I ever did in my 707 00:34:42,120 --> 00:34:45,560 life. It was terrifying. 708 00:34:45,639 --> 00:34:49,320 You know, like, I, I but. But see The thing is, and maybe 709 00:34:49,320 --> 00:34:52,440 I'm a bit of a masochist, but like that to me is not a trigger 710 00:34:52,440 --> 00:34:54,400 to avoid. It's a trigger to dive in. 711 00:34:54,400 --> 00:34:57,120 And I've been like that my whole life when we went to 712 00:34:57,480 --> 00:35:00,040 Switzerland, right? Like, I was my, one of my 713 00:35:00,040 --> 00:35:03,120 friends was going skydiving. And I I mean, like, just the 714 00:35:03,160 --> 00:35:06,560 thought of diving out of the plane brought me my blood 715 00:35:06,560 --> 00:35:08,360 pressure up and like, I started to sweat. 716 00:35:09,000 --> 00:35:10,960 And they were like, do you want to do it? 717 00:35:10,960 --> 00:35:13,960 And I was like, yeah, all right, let's do it. 718 00:35:13,960 --> 00:35:15,600 And they're like, you know, it was like 400 bucks. 719 00:35:15,600 --> 00:35:17,640 And I'm like, oh, shit. You know, like I'm really doing 720 00:35:17,640 --> 00:35:19,360 this. And and the whole way I'm like, 721 00:35:19,360 --> 00:35:20,720 I don't want to do this. I don't want to do this. 722 00:35:20,720 --> 00:35:22,880 And I just kept taking the steps and get on the plane and I'm 723 00:35:22,880 --> 00:35:24,680 like, OK, how do I get myself out of this? 724 00:35:24,680 --> 00:35:26,240 Do I tell them that I don't want to do it anymore? 725 00:35:26,240 --> 00:35:27,400 Do you think they'll let me not jump? 726 00:35:27,960 --> 00:35:30,280 And then we're sitting on the edge of the plane and I'm like, 727 00:35:30,320 --> 00:35:32,880 Nope, this is a terrible idea. I'm definitely going to die. 728 00:35:32,880 --> 00:35:35,920 And then they tap my chest like 123, and then we just dive out. 729 00:35:35,920 --> 00:35:38,640 And it was like, immediately I was like, this was the best 730 00:35:38,640 --> 00:35:42,080 decision I ever made in my life. It was the same thing when I got 731 00:35:42,080 --> 00:35:44,280 into sales. So I dropped out of college when 732 00:35:44,280 --> 00:35:48,120 I was 20 years old and I was going to school to be a math 733 00:35:48,120 --> 00:35:49,680 teacher. Like, I never wanted to be one. 734 00:35:49,680 --> 00:35:51,640 It's just what they told me to do when I was 16. 735 00:35:52,320 --> 00:35:56,560 And I remember like all the small decisions like leading up 736 00:35:56,560 --> 00:35:59,120 to dropping out, so that way it could take sales full time 737 00:35:59,200 --> 00:36:01,280 because I was doing it part time and I was making great money. 738 00:36:01,280 --> 00:36:04,120 And I was like, how do I do it? Like I should just do this full 739 00:36:04,120 --> 00:36:07,120 time, like I'm making almost as much money part time as I would 740 00:36:07,120 --> 00:36:10,480 be making as a teacher working full time, like, And I'm not 741 00:36:10,480 --> 00:36:13,040 even scraping my potential. That was like year one. 742 00:36:13,400 --> 00:36:17,880 I made like $46,000 my first year in sales, working like 15 743 00:36:17,880 --> 00:36:20,360 hours a week. I was like, if I could take this 744 00:36:20,360 --> 00:36:22,640 thing full time and really dive in, like, let's see what's 745 00:36:22,640 --> 00:36:26,000 possible. And of course, you know, in my 746 00:36:26,000 --> 00:36:27,920 family and my brother didn't get a college degree and my dad 747 00:36:27,920 --> 00:36:29,720 didn't get a college degree, but my mom did. 748 00:36:29,720 --> 00:36:31,440 And me and my mom have a great relationship. 749 00:36:31,440 --> 00:36:34,840 So I was always kind of, like doing things to kind of impress 750 00:36:34,840 --> 00:36:36,760 her. And like, there was a part of me 751 00:36:36,760 --> 00:36:38,920 that was holding back from dropping out of college because 752 00:36:38,920 --> 00:36:42,080 of what my mom thought. And I remember, like, that tough 753 00:36:42,080 --> 00:36:45,040 conversation of telling her that like, I'm not going back. 754 00:36:45,040 --> 00:36:46,360 Like it's just it's not happening. 755 00:36:46,360 --> 00:36:48,640 I'm not going to go into debt to do something I don't want to do 756 00:36:49,160 --> 00:36:49,880 again. Was. 757 00:36:49,960 --> 00:36:53,240 It was terrifying, but to me that was an indicator that I 758 00:36:53,240 --> 00:36:57,520 have to do it because fear is just a signal of growth. 759 00:36:57,800 --> 00:37:00,360 That's all it ever is, right? Unless you're staring down the 760 00:37:00,360 --> 00:37:03,080 eyes of like a bear, then you're not like I should go pet it, 761 00:37:03,080 --> 00:37:04,320 right? No, you should probably run. 762 00:37:04,680 --> 00:37:06,560 But when we're talking about business, we're talking about 763 00:37:06,560 --> 00:37:08,520 like personal development. That's what I mean. 764 00:37:09,240 --> 00:37:14,680 And so while and I had all the reasons to stay, just got the 765 00:37:14,680 --> 00:37:18,600 promotion like you know projected to make high end 766 00:37:18,600 --> 00:37:23,320 multiple 6 figures like safety, security, great business model. 767 00:37:23,320 --> 00:37:27,160 Like I had all of it. There was just this small part 768 00:37:27,160 --> 00:37:30,680 of me that was just like I don't know if I should be here much 769 00:37:30,680 --> 00:37:33,640 longer. Like I think I should just like 770 00:37:33,640 --> 00:37:38,480 I got to know because I'm I'm, I'm more terrified of a regret 771 00:37:38,480 --> 00:37:42,640 than I am of failure. Like, I don't want to be 45 772 00:37:42,640 --> 00:37:44,920 years old with the same company. And being like, yeah, I could 773 00:37:44,920 --> 00:37:47,280 have went out on my own, but I didn't because I was too afraid 774 00:37:47,680 --> 00:37:50,680 I would rather be 45 years old. And being like, yeah, I went out 775 00:37:50,680 --> 00:37:53,240 on my own and I gave it my best. Like, I gave it my all. 776 00:37:53,240 --> 00:37:57,720 I laid it all down on the line and and and another conversation 777 00:37:57,720 --> 00:37:59,520 that was very interesting. Do you know who Grant Cardone 778 00:37:59,520 --> 00:38:03,680 is? So way back in the day, 2012, 779 00:38:03,680 --> 00:38:08,760 1314, he had that, like, reality TV show, ultimate job sales 780 00:38:08,760 --> 00:38:12,760 interview or whatever. I actually got on that and 781 00:38:12,840 --> 00:38:15,520 there's a really funny video of me flunking terribly in front of 782 00:38:15,520 --> 00:38:17,800 him trying to sell the water. You can YouTube it. 783 00:38:18,280 --> 00:38:20,840 He makes me have to look like a, a total drug addict, but 784 00:38:20,880 --> 00:38:25,480 whatever. And I, after I got kicked off, 785 00:38:25,480 --> 00:38:27,800 there was like 16 of us. I made it to the top five. 786 00:38:28,480 --> 00:38:31,520 And he was kind of like, you know, who's Grant on camera? 787 00:38:31,520 --> 00:38:33,400 You know, like hard ass, all that stuff. 788 00:38:33,480 --> 00:38:35,520 But dude, it was amazing. You turn the camera off and 789 00:38:35,520 --> 00:38:39,440 Grant is like the nicest guy ever, like totally genuine. 790 00:38:39,880 --> 00:38:42,120 And he came up to me after he kicked me off on camera and told 791 00:38:42,120 --> 00:38:43,840 me, like, you should go home, I'm not good enough. 792 00:38:44,360 --> 00:38:46,280 And he pulls me over to the side and he's like, hey, man, I just 793 00:38:46,280 --> 00:38:48,320 want to let you know, like, you're a young kid, you're 794 00:38:48,320 --> 00:38:49,720 sharp. I like you. 795 00:38:50,280 --> 00:38:52,440 I just, I don't feel confident hiring you. 796 00:38:52,600 --> 00:38:53,760 But that doesn't mean that you suck. 797 00:38:53,760 --> 00:38:56,440 Like, you need to go back to Cutco and you need to go be the 798 00:38:56,440 --> 00:39:00,280 best at Cutco ever because he's like, you never want to leave 799 00:39:00,280 --> 00:39:05,400 something until you're on top. And I was like, oh, because how 800 00:39:05,400 --> 00:39:07,760 can you really know if you like something unless you're the best 801 00:39:07,760 --> 00:39:10,640 at it, Right? And I was like, that makes 802 00:39:10,640 --> 00:39:13,240 perfect sense. And I went on a freaking warpath 803 00:39:13,240 --> 00:39:16,480 from 2014 to 2018. I was like, there's no way I'm 804 00:39:16,480 --> 00:39:20,240 not going to be #1 like, again. I gave up my health for it, 805 00:39:20,240 --> 00:39:22,200 right? Like, I I sacrificed literally 806 00:39:22,200 --> 00:39:26,240 everything. And I'm still still shocked that 807 00:39:26,240 --> 00:39:28,280 I had a girlfriend that eventually turned into my wife 808 00:39:28,280 --> 00:39:31,200 during that time. But you know, being number one, 809 00:39:31,200 --> 00:39:33,880 I was like, I tasted it. Like I got the big trophy. 810 00:39:33,880 --> 00:39:36,640 I got all the recognition. Like, I made a lot of money and 811 00:39:36,640 --> 00:39:39,160 like, there was still that part of me that was just like, this 812 00:39:39,160 --> 00:39:41,080 isn't it. This isn't all that's left. 813 00:39:41,360 --> 00:39:47,280 So yeah, man, I stepped out and it was scary, you know, It was, 814 00:39:47,560 --> 00:39:49,800 you know, especially when we had the kid and things weren't 815 00:39:49,800 --> 00:39:52,800 really super solid. I was still having some good 816 00:39:52,800 --> 00:39:55,000 months followed by some very terrible months. 817 00:39:55,600 --> 00:39:59,320 And financially speaking and, you know, 2020, I drained my 818 00:39:59,320 --> 00:40:02,080 whole bank account between the wedding, not getting reimbursed 819 00:40:02,080 --> 00:40:04,200 on, you know, when things got cancelled and then having to 820 00:40:04,480 --> 00:40:06,600 pretty much pay for two weddings during that time, which was a 821 00:40:06,600 --> 00:40:10,640 lot of fun. But yeah, we just, we figured it 822 00:40:10,640 --> 00:40:12,400 out. Like I had, you know, I will say 823 00:40:12,400 --> 00:40:14,880 like I had a panic attack that was no fun. 824 00:40:15,160 --> 00:40:18,600 I cried on my kitchen floor like a little baby boy for about 20 825 00:40:18,600 --> 00:40:20,280 minutes, feeling really sad for myself. 826 00:40:21,040 --> 00:40:23,800 But like I always do in life, you know, I did. 827 00:40:24,160 --> 00:40:26,800 You got to. Get back up and try again 828 00:40:26,800 --> 00:40:28,240 tomorrow. And that's what I kept doing. 829 00:40:28,320 --> 00:40:30,640 And I just, I'm fucking relentless. 830 00:40:30,760 --> 00:40:33,520 Like, I I don't know what quitting looks like. 831 00:40:33,520 --> 00:40:35,240 I don't. It's never been an option. 832 00:40:35,480 --> 00:40:38,240 When I set my mind to building unbreakable dads, I knew what it 833 00:40:38,240 --> 00:40:40,240 was capable of being. I knew what I was capable of 834 00:40:40,240 --> 00:40:42,280 having. And even though the the results 835 00:40:42,280 --> 00:40:45,840 weren't tangible right now, in that very moment, it didn't mean 836 00:40:45,840 --> 00:40:48,720 that they weren't possible. And I just held on through all 837 00:40:48,720 --> 00:40:51,200 the fights with my wife, through all the stress, through having 838 00:40:51,200 --> 00:40:53,600 to take out personal loans to pay for certain things like 839 00:40:53,920 --> 00:40:58,800 going into debt to make it work. We figured it out and you know, 840 00:40:58,800 --> 00:41:01,440 it's it's grown steadily and steadily and steadily. 841 00:41:01,440 --> 00:41:04,960 Now we're in this exponential growth where like, like I can't 842 00:41:04,960 --> 00:41:06,440 believe I'm on this freaking podcast. 843 00:41:06,440 --> 00:41:09,400 Like I dreamed of being on podcasts like Keto Savage two 844 00:41:09,400 --> 00:41:11,400 years ago because I knew what my message was. 845 00:41:11,400 --> 00:41:12,960 I knew what we were doing for men. 846 00:41:12,960 --> 00:41:18,360 I knew we had a solid product and I just am again relentless. 847 00:41:18,360 --> 00:41:21,560 Like it has to happen and I know where we're going and I know how 848 00:41:21,560 --> 00:41:26,160 big this is going to be and it's just growing every single month 849 00:41:26,360 --> 00:41:28,120 ever since then. And while we still have our 850 00:41:28,120 --> 00:41:30,800 challenges. Me wrong like it's it's funny 851 00:41:30,800 --> 00:41:33,040 like scaling comes with its own problems. 852 00:41:33,440 --> 00:41:36,000 But I love it, man. I I love the battle. 853 00:41:36,000 --> 00:41:39,000 I love the fight. I love the hunt like I I love 854 00:41:39,000 --> 00:41:43,160 the when when certain things get shut down and and stripe FC over 855 00:41:43,160 --> 00:41:45,720 and you know you got to figure out how to like move funds 856 00:41:45,720 --> 00:41:47,360 around to be able to pay your people. 857 00:41:47,360 --> 00:41:50,360 So you know even though the funds didn't come in, like I 858 00:41:50,360 --> 00:41:53,840 love it because like what is life without those challenges, 859 00:41:53,840 --> 00:41:55,400 right. Like I would be a freaking 860 00:41:55,400 --> 00:41:59,920 miserable drone if I just went and got the safe secure job. 861 00:42:00,640 --> 00:42:04,000 You know, like I'd rather I'd rather do this and have the 862 00:42:04,000 --> 00:42:09,600 stress and and have the this, the weight on my back of of not 863 00:42:09,600 --> 00:42:11,880 just paying for my family, but making sure that I have enough 864 00:42:11,880 --> 00:42:14,880 money to pay for the families that I employ than anything 865 00:42:14,880 --> 00:42:17,200 else. Yeah, it's funny, man. 866 00:42:17,200 --> 00:42:19,200 I'm smiling as you're talking about all this because I can 867 00:42:19,560 --> 00:42:21,360 relate on all fronts. Like, I've got employees too. 868 00:42:21,360 --> 00:42:25,120 I've got those stresses. I've burned the ships because 869 00:42:25,120 --> 00:42:27,160 there is no Plan B. And when you when you have 870 00:42:27,160 --> 00:42:29,720 something that you're convicted by and you're passionate about, 871 00:42:29,720 --> 00:42:31,040 you know that it's going to work. 872 00:42:31,040 --> 00:42:33,480 You know that it can make a positive difference in people's 873 00:42:33,480 --> 00:42:35,360 lives. Like you just you have to be 874 00:42:35,360 --> 00:42:38,440 Cumberland, like you have to see it through to fruition. 875 00:42:38,440 --> 00:42:42,600 And there is nothing more fulfilling that I've experienced 876 00:42:42,600 --> 00:42:44,520 than being able to do that in business. 877 00:42:44,520 --> 00:42:47,000 Like, I freaking love it, man. So hearing you talk about all 878 00:42:47,000 --> 00:42:49,520 this stuff, crying on the kitchen floor, having panic 879 00:42:49,520 --> 00:42:51,720 attacks, like I can relate on all fronts. 880 00:42:51,760 --> 00:42:56,560 And when you do that and you you experience that taste of success 881 00:42:56,560 --> 00:42:59,040 like that is something that nobody can take from, like the 882 00:42:59,040 --> 00:43:02,800 confidence that you gain in your own ability to figure things out 883 00:43:02,800 --> 00:43:05,120 as they come. Once you've gone through enough 884 00:43:05,120 --> 00:43:08,120 of those ringers, it's like you're you, you do become 885 00:43:08,120 --> 00:43:10,400 unbreakable. And that is empowering man. 886 00:43:12,000 --> 00:43:15,920 That's the goal, dude. It's just like become so big 887 00:43:15,920 --> 00:43:17,200 that it's impossible to take down. 888 00:43:17,200 --> 00:43:21,280 And and not just big in terms of like monetary success, but just 889 00:43:21,280 --> 00:43:24,560 like big, like bigger than your problems, bigger than the things 890 00:43:24,560 --> 00:43:26,120 that you face on the day-to-day basis. 891 00:43:26,320 --> 00:43:29,280 And like every single set back, every single challenge, every 892 00:43:29,280 --> 00:43:33,680 time, you know, I have a million calls and my my wife and kid are 893 00:43:33,680 --> 00:43:36,560 sick because my daughter brings home the daycare plague and I 894 00:43:36,560 --> 00:43:39,160 got to completely pivot my whole day because my wife can't go 895 00:43:39,160 --> 00:43:41,800 into work and she's bedridden and I got to take care of the 896 00:43:41,800 --> 00:43:44,720 sick baby. It's like taking calls with with 897 00:43:44,920 --> 00:43:47,640 a a sick baby and just being like, hey, you know, hey, this 898 00:43:47,640 --> 00:43:49,080 is what it is. Client didn't take call. 899 00:43:49,080 --> 00:43:50,760 And I know that you're not my client just yet. 900 00:43:50,760 --> 00:43:53,440 But you know, you're going to have to look at Penny on the 901 00:43:53,440 --> 00:43:55,200 other side of the camera here because this is just what we 902 00:43:55,200 --> 00:43:57,840 have to do. And getting creative, like it's 903 00:43:57,840 --> 00:44:01,360 just how it works, man. And and it's worth every, every 904 00:44:01,360 --> 00:44:05,600 single second of, you know, stress and misery and 905 00:44:06,000 --> 00:44:08,720 frustration. It's like seeing it all come 906 00:44:08,720 --> 00:44:10,960 together, dude. It's unparalleled. 907 00:44:11,280 --> 00:44:13,480 Unparalleled. I truly believe that everybody 908 00:44:13,480 --> 00:44:16,960 has greatness within them. They've all got the capacity and 909 00:44:16,960 --> 00:44:20,400 the potential for greatness. But so few people strike it out 910 00:44:20,400 --> 00:44:23,600 on their own to discover that because they have that safety 911 00:44:23,600 --> 00:44:25,920 net, they have that security, they have that comfort. 912 00:44:26,280 --> 00:44:29,840 And when you remove that, when you burn the ships, when you 913 00:44:30,120 --> 00:44:33,000 step away from that corporate gig that that is bringing you a 914 00:44:33,000 --> 00:44:36,200 consistent paycheck, you start seeing opportunities and you 915 00:44:36,200 --> 00:44:38,680 start thinking creatively in ways you never would have with 916 00:44:38,680 --> 00:44:41,560 that safety net presence. So what Not having a Plan B. 917 00:44:41,560 --> 00:44:44,880 Not having an option for a Plan B and just forcing yourself to 918 00:44:44,880 --> 00:44:46,680 figure it out and make plan A work. 919 00:44:47,240 --> 00:44:50,800 But once it starts working, man, like it's it's it is the coolest 920 00:44:50,800 --> 00:44:52,920 freaking thing in the world. So I'm, I'm super excited for 921 00:44:52,920 --> 00:44:53,960 you. I'm ecstatic for you because I 922 00:44:53,960 --> 00:44:57,240 could tell and just your demeanor talking to me like you 923 00:44:57,240 --> 00:44:59,560 found your thing, I've found my thing. 924 00:44:59,560 --> 00:45:01,880 I want everybody to find their thing because life is fine, that 925 00:45:01,880 --> 00:45:04,640 life is short. To go through life and have this 926 00:45:04,640 --> 00:45:08,840 sense of doubt, to regret or frustrations with your current 927 00:45:08,840 --> 00:45:11,280 state is just that's no way to live, man. 928 00:45:11,280 --> 00:45:16,120 So hearing you talk, knowing what entails to think like that 929 00:45:16,120 --> 00:45:17,960 is is awesome. So I'm happy for you. 930 00:45:19,360 --> 00:45:21,360 Thanks dude. I'm happy for you too, dude. 931 00:45:22,080 --> 00:45:23,960 Talk sure about the business itself, man. 932 00:45:23,960 --> 00:45:27,320 So like you're bringing in dads that have the Dan Bond wanting 933 00:45:27,320 --> 00:45:28,920 to make a difference. Like are you working with them 934 00:45:28,920 --> 00:45:30,520 with their nutrition, their training one-on-one? 935 00:45:30,520 --> 00:45:31,840 Like what? What is the actual business 936 00:45:31,840 --> 00:45:33,200 model? Yeah. 937 00:45:33,200 --> 00:45:36,320 So we follow. It's a it's a proven road map 938 00:45:36,440 --> 00:45:40,280 and unlike everybody else and this is where I think you know 939 00:45:40,280 --> 00:45:43,120 Unbreakable Dads is completely different is we we have a clear 940 00:45:43,120 --> 00:45:44,400 start point and a clear end point. 941 00:45:45,000 --> 00:45:47,960 You know I'm not just some guy who works out and you know go to 942 00:45:47,960 --> 00:45:50,200 the gym for three hours and he's like yeah man like I'm a I'm a 943 00:45:50,200 --> 00:45:52,760 coach and you know just send over some PDFs. 944 00:45:53,240 --> 00:45:58,120 Everything is extremely tailored very customized and and the 945 00:45:58,120 --> 00:46:01,760 level of accountability that we provide in my opinion is second 946 00:46:01,760 --> 00:46:06,240 to none because we play to every aspect of human psychology and 947 00:46:06,320 --> 00:46:07,720 I'll I'll go into what that looks like. 948 00:46:07,720 --> 00:46:11,120 So the road map is in my it is like my road map I call it the 949 00:46:11,120 --> 00:46:13,080 fast method. It's a four phased approach 950 00:46:13,680 --> 00:46:18,800 where we combine accountability with education and how we do 951 00:46:18,800 --> 00:46:22,840 that is through like I talked about when we were talking about 952 00:46:22,840 --> 00:46:24,720 like oh like how are you going to talk to your daughter? 953 00:46:25,680 --> 00:46:28,880 So my guys go through 4 phases, the first one being the 954 00:46:28,880 --> 00:46:31,800 foundation's phase where they get a general basis of where 955 00:46:31,800 --> 00:46:33,960 they're at. I believe that human beings 956 00:46:33,960 --> 00:46:38,560 operate like GPSS. So you ask any guy, what's your 957 00:46:38,560 --> 00:46:41,120 fitness goal Like? I want to lose 30 lbs. 958 00:46:41,640 --> 00:46:44,840 I want to be 220 or I want to be 190 or whatever it may be. 959 00:46:44,840 --> 00:46:46,360 They're they know what their goal is. 960 00:46:46,440 --> 00:46:49,560 Everybody's got goals. The problem is that they have no 961 00:46:49,560 --> 00:46:52,960 idea where they're at. So if you had Google Maps and 962 00:46:52,960 --> 00:46:56,880 you typed in my address in Mahwah, NJ, Google Maps will 963 00:46:56,880 --> 00:46:59,440 tell you how to get to me, but only if they can figure out 964 00:46:59,440 --> 00:47:02,120 where you are. And that's the missing piece for 965 00:47:02,120 --> 00:47:05,160 so many guys. And I believe that human beings 966 00:47:05,160 --> 00:47:08,240 are nothing more than the reflection of their habits and 967 00:47:08,240 --> 00:47:11,040 their standards. And so they go through this, 968 00:47:11,040 --> 00:47:13,920 this like whirlwind of these ups and downs, lefts and rights 969 00:47:13,920 --> 00:47:19,040 where they have this 0 or 100 mindset where either I'm perfect 970 00:47:19,040 --> 00:47:21,600 or I don't do anything. I tell guys all the time, if you 971 00:47:21,600 --> 00:47:24,240 didn't work out last week, that means your standard of exercise 972 00:47:24,240 --> 00:47:26,560 is 0. You think that it's literally 973 00:47:26,560 --> 00:47:28,280 acceptable for you not to exercise. 974 00:47:29,000 --> 00:47:32,240 And so we start there, right? We have them track everything 975 00:47:32,240 --> 00:47:34,880 that they eat without me telling them what to eat. 976 00:47:35,000 --> 00:47:37,640 They don't get a template to PDF, they don't get macros. 977 00:47:37,640 --> 00:47:40,200 None of that shit track everything. 978 00:47:40,360 --> 00:47:43,200 I want it. I want you to see what that 979 00:47:43,200 --> 00:47:46,520 freaking meal looks like, like how many grams of fat it is, how 980 00:47:46,520 --> 00:47:48,800 many carbs, like how many grams of protein. 981 00:47:49,120 --> 00:47:50,760 I want you to know how many calories. 982 00:47:51,160 --> 00:47:54,400 And usually what ends up happening is guys are either 983 00:47:54,400 --> 00:47:57,800 seeing that they're under eating like some of these guys eat, you 984 00:47:57,800 --> 00:48:00,680 know, they're like 48 years old, they're 260 lbs, they're eating 985 00:48:00,880 --> 00:48:04,160 like 1100 calories a day and they're like why can't we lose 986 00:48:04,160 --> 00:48:05,920 weight? It's like, dude, you're not 987 00:48:06,000 --> 00:48:10,200 feeding the fire, bro. Or it's the total other end and 988 00:48:10,200 --> 00:48:13,480 they're at like 38104 thousand calories a day and they don't 989 00:48:13,480 --> 00:48:17,040 even realize. And so rather than going 0 to A 990 00:48:17,320 --> 00:48:20,440 to 100 right, we have them figure out where am I at, What 991 00:48:20,440 --> 00:48:23,400 does my diet look like? What does my exercise look like? 992 00:48:23,400 --> 00:48:26,680 We built some foundational habits then utilizing what I 993 00:48:26,680 --> 00:48:30,480 call adaptive habit chains. Which is how to rather than how 994 00:48:30,480 --> 00:48:33,080 do I model my life around fitness? 995 00:48:33,760 --> 00:48:36,240 OK, how do I fit fitness into my life? 996 00:48:37,840 --> 00:48:40,960 And so we make these small little tiny tweaks moving them 997 00:48:40,960 --> 00:48:43,640 into the accelerate phase which is where we focus on sustainable 998 00:48:43,640 --> 00:48:46,480 fat loss of 1 to 3 lbs depending on their starting point and how 999 00:48:46,480 --> 00:48:49,120 their body adapts. We do that for anywhere between 1000 00:48:49,120 --> 00:48:53,240 12 and 20 weeks because after that the the the human brain and 1001 00:48:53,240 --> 00:48:55,280 the human body you know does better. 1002 00:48:55,280 --> 00:48:57,800 If it gets a little bit of a diet break, you get a little bit 1003 00:48:57,800 --> 00:48:59,800 of diminishing returns after 20 weeks. 1004 00:49:00,160 --> 00:49:02,960 So even if you have £100 to lose, I don't recommend guys go 1005 00:49:02,960 --> 00:49:06,080 on a one year long diet, right? It's like do 20 weeks and then 1006 00:49:06,640 --> 00:49:10,800 get into what we call stasis phase, where we created a new 1007 00:49:10,800 --> 00:49:14,320 homeostasis, right? Not just how to lose weight, but 1008 00:49:14,320 --> 00:49:17,680 what is the skill of maintaining the lower body fat percentage. 1009 00:49:17,840 --> 00:49:21,520 So that's the third phase. So we actually start to reverse 1010 00:49:21,520 --> 00:49:24,760 diet out of it, right? Increase their food so that way 1011 00:49:24,760 --> 00:49:28,520 they can see that like, oh, I don't need to eat 1400 calories 1012 00:49:28,520 --> 00:49:30,480 or 1600 calories for the rest of my life, right? 1013 00:49:30,480 --> 00:49:34,560 Like, I can have more food and stay leaner. 1014 00:49:34,960 --> 00:49:37,360 And by doing so, right? And you know this by competing 1015 00:49:37,360 --> 00:49:39,640 in bodybuilding, once you hit a lower body fat percentage, if 1016 00:49:39,640 --> 00:49:45,480 you reverse dye it out properly, you can be heavier but look 1017 00:49:45,480 --> 00:49:48,840 leaner. And so we forgo the scale, 1018 00:49:49,360 --> 00:49:50,440 right? We're not worried about the 1019 00:49:50,440 --> 00:49:52,560 scale, We use it as a measuring stick. 1020 00:49:52,880 --> 00:49:55,480 But the value of the number means nothing more than 1021 00:49:55,480 --> 00:49:58,040 distance. It's like a ruler at that point, 1022 00:49:58,520 --> 00:50:01,120 right? And so then we take them into 1023 00:50:01,120 --> 00:50:03,280 the thrive phase where depending on their goals, right, if 1024 00:50:03,280 --> 00:50:06,200 they're lean enough and they're they're, they're they look 1025 00:50:06,200 --> 00:50:08,200 really good and they're antibody fat percentage that they're 1026 00:50:08,200 --> 00:50:10,760 excited about and proud of. We'll do some muscle building 1027 00:50:10,760 --> 00:50:13,480 after that, right? Because you know, coming out of 1028 00:50:13,480 --> 00:50:16,440 a show, right, Like when you're when you're in that low body fat 1029 00:50:16,440 --> 00:50:18,680 percentage, when you just died it down like your body's like a 1030 00:50:18,680 --> 00:50:20,560 sponge, man. Like it just wants to grow. 1031 00:50:21,480 --> 00:50:24,640 And so we'll take guys that, you know don't really have any 1032 00:50:24,640 --> 00:50:27,120 weight to lose. You know they're shredded, and 1033 00:50:27,120 --> 00:50:29,240 then we'll take them into a muscle building phase or if they 1034 00:50:29,240 --> 00:50:31,440 still have a good amount of weight to lose, like I have some 1035 00:50:31,440 --> 00:50:34,280 guys who step into the program where their goal is to lose 150 1036 00:50:34,280 --> 00:50:36,360 lbs. OK, well, that we're not going 1037 00:50:36,360 --> 00:50:39,320 to do that in six months. That's not a fucking happening, 1038 00:50:39,320 --> 00:50:41,720 right. So then we step back right into 1039 00:50:41,720 --> 00:50:45,120 another accelerate phase. Now the way that we hold guys 1040 00:50:45,120 --> 00:50:49,200 accountable is through both facets of Human Psychology #1, 1041 00:50:49,200 --> 00:50:52,480 which is one-on-one coaching. So each one of my guys gets a 1042 00:50:52,480 --> 00:50:55,280 one-on-one coach. So that way they get regular 1043 00:50:55,280 --> 00:50:56,760 check insurance. They have someone who's 1044 00:50:56,760 --> 00:50:59,360 reviewing their data, who's educating them, who's helping 1045 00:50:59,360 --> 00:51:01,040 them make the tweaks, who's pointing them in the right 1046 00:51:01,040 --> 00:51:05,520 direction for 24 weeks in a row. Now, on top of that, that's 1047 00:51:05,520 --> 00:51:06,720 where most people end, by the way. 1048 00:51:07,120 --> 00:51:08,920 They think, oh, I just need a one-on-one coach. 1049 00:51:09,080 --> 00:51:14,040 Well, here's the thing the the human brain has two facets that 1050 00:51:14,040 --> 00:51:16,680 will work against you in the long run versus one-on-one. 1051 00:51:17,400 --> 00:51:20,080 It's called the law of familiarity and the law of 1052 00:51:20,080 --> 00:51:23,200 proximity. The law of familiarity simply 1053 00:51:23,200 --> 00:51:26,600 states that thing that you like, that that's very familiar, you 1054 00:51:26,600 --> 00:51:29,560 value less. So if you just have this one 1055 00:51:29,560 --> 00:51:32,000 coach who's checking in on you week over, week over week, it's 1056 00:51:32,000 --> 00:51:35,920 super high value. But after six months, you 1057 00:51:35,920 --> 00:51:37,760 develop a relationship with this guy. 1058 00:51:37,960 --> 00:51:41,760 You, you know, like if you if you miss, it's not like we're 1059 00:51:41,760 --> 00:51:44,160 going to come to your house and punch you in the face. 1060 00:51:44,600 --> 00:51:49,400 So then you kind of lose that, like negative, negative feedback 1061 00:51:49,400 --> 00:51:52,400 loop. And So what we do to play in. 1062 00:51:53,120 --> 00:51:54,880 And then of course there's the law of proximity, which 1063 00:51:54,880 --> 00:51:57,960 explains, by the way, any guy out there is like, I love my 1064 00:51:57,960 --> 00:51:59,600 wife, but like, I don't really care. 1065 00:51:59,600 --> 00:52:00,880 Like, she can't really hold me accountable. 1066 00:52:00,880 --> 00:52:03,680 It's like, yeah, no joke, dude, you and you and her got drunk on 1067 00:52:03,680 --> 00:52:05,360 a vacation one time. It's the law of proximity. 1068 00:52:05,360 --> 00:52:07,640 You're too close. They can't hold you accountable, 1069 00:52:07,640 --> 00:52:08,920 just like you can't hold your wife accountable. 1070 00:52:09,440 --> 00:52:12,000 So one-on-one is very, very good. 1071 00:52:12,000 --> 00:52:14,920 But if you just rely solely on that, the law of familiarity and 1072 00:52:14,920 --> 00:52:17,200 the law of proximity are going to take you out of it in the 1073 00:52:17,200 --> 00:52:20,440 long run. So what we do to combat that is 1074 00:52:20,440 --> 00:52:23,120 we have community. Because here's the thing, human 1075 00:52:23,120 --> 00:52:27,120 beings are very tribal. We want to fit in, OK. 1076 00:52:27,200 --> 00:52:30,120 Which is also why, if guys on that are listening to this 1077 00:52:30,120 --> 00:52:34,520 podcast feel stuck, it's not your fault, right? 1078 00:52:34,560 --> 00:52:36,440 Like everything is working against you. 1079 00:52:36,440 --> 00:52:37,760 And I want everyone to listen to this. 1080 00:52:37,760 --> 00:52:40,040 Like, like look at the five people you spend the most time 1081 00:52:40,040 --> 00:52:41,360 with. How many of them are taking 1082 00:52:41,360 --> 00:52:43,880 their health and fitness extremely seriously? 1083 00:52:45,600 --> 00:52:48,320 I would say 99.9% of people listen to this podcast. 1084 00:52:48,320 --> 00:52:52,480 The answer is zero or one. And so of course you're just 1085 00:52:52,480 --> 00:52:54,680 going to subconsciously adapt the habits that keep you 1086 00:52:54,680 --> 00:52:58,400 included into your tribe. So what we do to combat that and 1087 00:52:58,400 --> 00:53:00,920 to help guys feel included is we have a community. 1088 00:53:01,280 --> 00:53:04,760 Right now it's sixty other dads that are currently on the roster 1089 00:53:05,240 --> 00:53:08,480 and we keep them in contact through group coaching calls and 1090 00:53:08,480 --> 00:53:12,400 through our Telegram community. We I can tell you dude, we have 1091 00:53:12,560 --> 00:53:16,080 a community that is unlike any others because I do not have the 1092 00:53:16,080 --> 00:53:19,560 model of can you fog a mirror. Welcome to Unbreakable dads. 1093 00:53:19,920 --> 00:53:22,840 You need to be a very specific type of person that has a very 1094 00:53:22,840 --> 00:53:25,720 specific type of mindset and you have to be very serious or else 1095 00:53:25,720 --> 00:53:27,240 I will not let you into my community. 1096 00:53:27,600 --> 00:53:29,960 We had 196 applications last year. 1097 00:53:30,120 --> 00:53:35,880 We only let in 93. How do you So I turned away 100. 1098 00:53:35,880 --> 00:53:37,480 People trying to join the community, like how does that 1099 00:53:37,480 --> 00:53:40,040 process work? It's very simple, right? 1100 00:53:40,040 --> 00:53:42,360 So you could just DM me on Instagram and just say fast. 1101 00:53:42,360 --> 00:53:46,160 I'll ask you a couple questions. It's not extremely difficult to 1102 00:53:46,160 --> 00:53:48,640 join the program. I will say, like, I'm not, it's 1103 00:53:48,640 --> 00:53:50,680 not like you're interviewing for Harvard, right? 1104 00:53:50,960 --> 00:53:53,800 But I have a very specific series of questions that I asked 1105 00:53:53,800 --> 00:53:56,560 that tells me whether or not somebody's really serious 1106 00:53:57,600 --> 00:53:59,800 because I'm not going to take on a client that I don't like 1107 00:53:59,800 --> 00:54:02,240 working with and I don't like working with guys that are going 1108 00:54:02,240 --> 00:54:05,720 to, like, be hot for one week and then ghost me for three. 1109 00:54:05,880 --> 00:54:08,880 Yeah, I'll cancel the agreement. Like, I'll refund you the money. 1110 00:54:09,960 --> 00:54:13,440 And so because I don't do this for that, I'm way past the like, 1111 00:54:13,440 --> 00:54:18,160 I just need clients. So with our community, it's 1112 00:54:18,320 --> 00:54:20,360 other guys that are serious, that are holding each other 1113 00:54:20,360 --> 00:54:22,480 accountable, motivating each other, pushing each other, 1114 00:54:22,480 --> 00:54:25,000 sharing recipes, sharing motivation, sharing inspiration, 1115 00:54:25,000 --> 00:54:28,320 taking, you know, like you should see the Telegram group at 1116 00:54:28,320 --> 00:54:30,680 5:00 in the morning. There's like 30 guys just like 1117 00:54:30,680 --> 00:54:33,720 snapping like 5:00 AM gym pictures, right? 1118 00:54:33,720 --> 00:54:35,160 Like getting it done, you know, like. 1119 00:54:35,520 --> 00:54:38,440 And and what that does is that plays into your subconscious and 1120 00:54:38,440 --> 00:54:40,880 it makes you want to do it too, because now you're a part of the 1121 00:54:40,880 --> 00:54:44,280 unbreakable dads tribe. And so now we're winning on both 1122 00:54:44,280 --> 00:54:45,680 fronts in terms of accountability. 1123 00:54:46,160 --> 00:54:48,040 And that's what separates us from everybody else. 1124 00:54:48,440 --> 00:54:52,520 Every facet and every aspect of unbreakable dads plays into 1125 00:54:52,520 --> 00:54:54,400 human psychology to help them win. 1126 00:54:54,640 --> 00:54:57,120 It plays into how they learn. I married an educational 1127 00:54:57,120 --> 00:54:59,080 psychologist, so I know that for a fact. 1128 00:54:59,440 --> 00:55:02,200 And it plays into what gets them to actually take action, which 1129 00:55:02,200 --> 00:55:04,120 is why our success rate is so high. 1130 00:55:04,560 --> 00:55:08,200 And it's also why I'm the only guy that puts it on paper for a 1131 00:55:08,200 --> 00:55:10,160 fitness offer, a money back guarantee. 1132 00:55:10,520 --> 00:55:13,040 You'd follow my program, man. You'd do everything that I tell 1133 00:55:13,040 --> 00:55:14,480 you to do. You don't lose 20 lbs. 1134 00:55:14,520 --> 00:55:17,280 I'll refund you. And I say that with confidence 1135 00:55:17,280 --> 00:55:19,960 because I've been in business since 2021. 1136 00:55:19,960 --> 00:55:21,760 I've never had to do a refund. Yeah. 1137 00:55:23,160 --> 00:55:25,400 I love it man. I think there's absolutely a a 1138 00:55:25,560 --> 00:55:27,800 community component to it with success. 1139 00:55:27,800 --> 00:55:31,920 I feel like one of the reasons that the keto community as a as 1140 00:55:31,920 --> 00:55:37,240 a whole has has garnered so much attention and momentum since it 1141 00:55:37,240 --> 00:55:41,240 really became popular in 2017 is because the community itself is 1142 00:55:41,240 --> 00:55:43,560 so vibrant. And I feel like if you take away 1143 00:55:43,840 --> 00:55:46,640 that you, you take away a massive piece of the puzzle, 1144 00:55:46,640 --> 00:55:49,560 like you have to have camaraderie amongst people doing 1145 00:55:49,560 --> 00:55:52,400 something similar, especially if that that something similar is 1146 00:55:52,400 --> 00:55:56,800 some form of hardship people want to suffer alongside one 1147 00:55:56,800 --> 00:55:58,400 another. But once you do that, it's no 1148 00:55:58,400 --> 00:56:00,120 longer suffering at that point because you start to see the 1149 00:56:00,120 --> 00:56:03,200 fruits of your labor and then it just keeps flourishing. 1150 00:56:04,720 --> 00:56:07,800 Yeah, I mean, This is why sports scenes are so valuable. 1151 00:56:08,200 --> 00:56:10,760 It's why fraternities and sororities exist. 1152 00:56:11,480 --> 00:56:13,080 We want it. We're we're community based 1153 00:56:13,080 --> 00:56:14,880 organisms. We want to be part of something 1154 00:56:14,880 --> 00:56:17,200 bigger than ourselves. And so if you're out there just 1155 00:56:17,200 --> 00:56:19,560 trying to do it all on your own, right, you're completely 1156 00:56:19,560 --> 00:56:21,480 isolated. It's inevitable that you're 1157 00:56:21,480 --> 00:56:23,720 gonna fall off because discipline and willpower, it's 1158 00:56:24,320 --> 00:56:26,640 while it's important and it plays a role, it's a finite 1159 00:56:26,640 --> 00:56:28,920 resource. It's why guys are perfect, you 1160 00:56:28,920 --> 00:56:31,240 know, on Monday and cheating by Friday. 1161 00:56:31,520 --> 00:56:34,200 That's the way it works. This is a little technical, but 1162 00:56:34,240 --> 00:56:36,080 I'm actually building out a community group right now. 1163 00:56:36,080 --> 00:56:38,440 How? How do you like Telegram for the 1164 00:56:38,440 --> 00:56:43,040 community? I I love it because it's not 1165 00:56:43,040 --> 00:56:45,640 like I used to have a Facebook group, but then it gets muddled 1166 00:56:45,640 --> 00:56:48,240 with all those like. And now Facebook is like your 1167 00:56:48,240 --> 00:56:50,480 friend posted a photo as a notification. 1168 00:56:50,480 --> 00:56:53,280 It's like trash, so it just gets muddled. 1169 00:56:53,760 --> 00:56:55,680 Telegram, it's it's separate, right? 1170 00:56:55,680 --> 00:56:59,080 Like it it feels like texting feels like a group chat. 1171 00:56:59,080 --> 00:57:01,760 It feels like a community. I really like it. 1172 00:57:02,400 --> 00:57:06,160 I know some guys are also migrating over to school, which 1173 00:57:06,160 --> 00:57:09,800 is a very if you haven't used it, school is a great platform 1174 00:57:09,800 --> 00:57:12,160 as well for building a community and you get the video based 1175 00:57:12,160 --> 00:57:15,640 stuff in there. I'm going to stick Telegram, I 1176 00:57:15,640 --> 00:57:18,360 really like it. You can do everything from share 1177 00:57:18,360 --> 00:57:23,840 GIFs to share PDF documents. You can go live and it's just a 1178 00:57:23,840 --> 00:57:27,160 very clean look. It looks just like WhatsApp and 1179 00:57:27,640 --> 00:57:30,160 for most of my guys, I'd say about 95% of them. 1180 00:57:30,400 --> 00:57:32,160 They don't have Telegram for anything else, right? 1181 00:57:32,160 --> 00:57:35,120 So when they get a Telegram notification, it's just for the 1182 00:57:35,120 --> 00:57:39,600 unbreakable dad's community, and so it's easy to to to toggle on 1183 00:57:39,600 --> 00:57:41,160 and off. If you're like working all day, 1184 00:57:41,600 --> 00:57:44,880 just turn the notifications off, you know, and you can check it. 1185 00:57:45,240 --> 00:57:47,280 It's kind of like e-mail, so it's nice and separate. 1186 00:57:47,280 --> 00:57:49,400 It doesn't get muddled into their other socials. 1187 00:57:49,440 --> 00:57:51,000 Yeah. No, I like that for sure. 1188 00:57:51,280 --> 00:57:53,280 Like that for sure. Well, what's gets you excited on 1189 00:57:53,280 --> 00:57:54,320 the business front, man, Like what? 1190 00:57:54,320 --> 00:57:58,120 What's in the pipeline for you? So we're expanding on the 1191 00:57:58,120 --> 00:58:00,400 delivery side of things, which I'm very excited. 1192 00:58:00,400 --> 00:58:03,440 So we're we're hiring our third coach this month. 1193 00:58:03,880 --> 00:58:06,320 I'm running a round of interviews because the clientele 1194 00:58:06,320 --> 00:58:10,440 group's getting so big and then on top of that we're just 1195 00:58:10,440 --> 00:58:14,120 focused on getting on podcasts like this one and meeting other 1196 00:58:14,120 --> 00:58:18,560 great individuals. We also paired up with Cole 1197 00:58:18,560 --> 00:58:22,720 Gordon, which is really cool. He he runs closer dot IO, I 1198 00:58:22,840 --> 00:58:26,320 don't know if you've ever heard of him but he's really, he's 1199 00:58:26,320 --> 00:58:28,560 really awesome and we're just building a lot of internal 1200 00:58:28,560 --> 00:58:30,880 systems. I would say our our our delivery 1201 00:58:30,880 --> 00:58:34,600 was excellent in 2023 because our client results are so good. 1202 00:58:34,600 --> 00:58:39,240 But already in 2024 the way we're delivering, the way that 1203 00:58:39,240 --> 00:58:42,320 we're working with clients, we have our first in person event 1204 00:58:42,320 --> 00:58:45,240 happening in three weeks which is very exciting. 1205 00:58:45,760 --> 00:58:48,000 We're going to have about 15 guys come out which is really 1206 00:58:48,000 --> 00:58:50,800 cool and then we're already we've already got five guys 1207 00:58:50,800 --> 00:58:52,200 signed up for the one in October. 1208 00:58:52,240 --> 00:58:54,960 That's going to be much more of a large scale event which I'm 1209 00:58:54,960 --> 00:58:57,840 very excited about. So we're focused on that and and 1210 00:58:57,840 --> 00:59:01,520 and building some some live meetups that's really that's 1211 00:59:01,520 --> 00:59:03,720 kind of what gets my juices falling if you can't tell right. 1212 00:59:03,720 --> 00:59:06,920 Like I I love to talk. I love to teach love to educate 1213 00:59:06,920 --> 00:59:10,200 and get me in front of a room full of guys doing the real 1214 00:59:10,200 --> 00:59:13,760 work, doing the deep work and you know helping guys show up as 1215 00:59:14,040 --> 00:59:17,040 better dads. You know we're we're you know 1216 00:59:17,040 --> 00:59:18,880 one of the things I haven't announced this on any other 1217 00:59:18,880 --> 00:59:22,160 podcast but hey you know it's the right time when when you 1218 00:59:22,160 --> 00:59:26,000 decide it is. So we're also going to be hiring 1219 00:59:26,000 --> 00:59:29,720 on as a coach, a marriage coach as well. 1220 00:59:30,080 --> 00:59:31,680 Nice. For our advice. 1221 00:59:31,680 --> 00:59:34,600 So this is going to be a lot more about showing up as like a, 1222 00:59:36,040 --> 00:59:39,640 you know, the fitness aspect is the foundational habit, but 1223 00:59:39,640 --> 00:59:43,320 we're expanding into you know the 360 male which I'm very, 1224 00:59:43,480 --> 00:59:45,760 very, very excited about. I love it, man. 1225 00:59:45,760 --> 00:59:49,040 I feel like one of the one of the things that I've tried to do 1226 00:59:49,040 --> 00:59:53,520 with my life is make everything work in unison with one another. 1227 00:59:53,520 --> 00:59:56,680 Like, I don't like the idea of work life balance, and since 1228 00:59:56,680 --> 00:59:59,040 you're run your own business, you probably can resonate with 1229 00:59:59,040 --> 01:00:00,960 this. But I I feel like when you have 1230 01:00:01,400 --> 01:00:05,280 components of your life that are totally removed from other 1231 01:00:05,280 --> 01:00:07,440 components, like something's going to suffer. 1232 01:00:07,440 --> 01:00:10,120 Like it's just the way it works, but if everything is intertwined 1233 01:00:10,360 --> 01:00:13,600 and everything builds upon the whole, everything gets better. 1234 01:00:13,600 --> 01:00:16,440 So I've tried to deconstruct my life, reverse engineer from the 1235 01:00:16,520 --> 01:00:20,280 ideal life that I wanted to live and build everything in such a 1236 01:00:20,280 --> 01:00:23,200 way that everything works in unison in a symbiotic 1237 01:00:23,200 --> 01:00:24,440 relationship with everything else. 1238 01:00:24,440 --> 01:00:28,400 And that has been. Incredibly beneficial because I 1239 01:00:28,400 --> 01:00:31,640 can work on the business, but it's also improving my 1240 01:00:31,640 --> 01:00:34,160 relationships. Like, I think that is so key. 1241 01:00:34,160 --> 01:00:37,080 So many people live a life filled with distractions for 1242 01:00:37,080 --> 01:00:39,320 things that pull them away from the things that matter. 1243 01:00:39,320 --> 01:00:42,880 So I'm building a life in which you have this 360 view is of 1244 01:00:42,880 --> 01:00:47,160 paramount importance. Yeah, absolutely. 1245 01:00:47,840 --> 01:00:51,000 You know I'm I'm and and you know I have ideas for how I want 1246 01:00:51,000 --> 01:00:54,680 to continue to expand on that. But even the way that like you 1247 01:00:54,680 --> 01:00:58,400 said, you know, the balance is it's a, it's a it's a great 1248 01:00:58,400 --> 01:01:00,880 buzzword, you know. But people think of balances in 1249 01:01:00,880 --> 01:01:06,360 terms of like equal time. In my opinion it's balance comes 1250 01:01:06,360 --> 01:01:09,320 from equal intentionality, right. 1251 01:01:09,320 --> 01:01:13,400 Like if I if I spend 2 hours with my daughter, but I'm fully 1252 01:01:13,400 --> 01:01:17,560 present, we get to do everything that we want to do in terms of 1253 01:01:17,560 --> 01:01:20,840 like we run around outside, we're we're we're playing around 1254 01:01:20,840 --> 01:01:23,040 like she's laughing, She's making memories. 1255 01:01:23,040 --> 01:01:25,560 Like, I mean, at 19 months, you know, you could probably 1256 01:01:25,560 --> 01:01:27,480 challenge how many memories she's making, but you know what 1257 01:01:27,480 --> 01:01:29,120 I mean, right? It's the experience. 1258 01:01:29,160 --> 01:01:32,840 Yeah, that's gonna go farther than if I spend 6 hours with her 1259 01:01:32,840 --> 01:01:34,520 and we're just on the couch watching TV. 1260 01:01:34,680 --> 01:01:37,120 Yeah, totally. I love it, man. 1261 01:01:37,240 --> 01:01:39,000 I I totally relate with everything you said today. 1262 01:01:39,000 --> 01:01:42,440 I'm super excited for what the future holds and I'm just that 1263 01:01:42,440 --> 01:01:44,520 you get to see, keep seeing the journey unfold, man. 1264 01:01:44,520 --> 01:01:46,360 So, so where do people go to find out more about you? 1265 01:01:46,360 --> 01:01:48,600 Jump on the program, applying for the program, learning more 1266 01:01:48,600 --> 01:01:50,160 about the the community, all that good stuff. 1267 01:01:51,040 --> 01:01:55,040 Yeah, So what you guys can do? I'm very easy to get in contact 1268 01:01:55,040 --> 01:01:57,400 with. I manage my social medias. 1269 01:01:57,400 --> 01:02:00,440 I do not delegate that to anybody else because again, I 1270 01:02:00,440 --> 01:02:01,680 work with the majority of the clients. 1271 01:02:01,680 --> 01:02:03,720 So I like to make sure that we're we're cultivating a good 1272 01:02:03,720 --> 01:02:05,760 community. So if you just go to Instagram 1273 01:02:06,160 --> 01:02:09,440 and go to at Unbreakable dads, you'll see my name, Brian 1274 01:02:09,440 --> 01:02:11,840 Scuderi. But at Unbreakable Dads is the 1275 01:02:12,200 --> 01:02:15,680 the username and what I'll do for this audience. 1276 01:02:15,680 --> 01:02:17,560 If you made it all the way through, you listen to this 1277 01:02:17,560 --> 01:02:20,880 start to finish, if you go to my Instagram and you message me the 1278 01:02:20,880 --> 01:02:26,240 word Ito, what I'll do for you is I'll actually give you access 1279 01:02:26,240 --> 01:02:29,200 to our course and our educational resources that we 1280 01:02:29,200 --> 01:02:31,880 provide for our clients for absolutely free. 1281 01:02:32,400 --> 01:02:37,080 That's about 1299 normally, if you were to pay for it, but you 1282 01:02:37,080 --> 01:02:40,360 can get it for absolutely free just by going to my Instagram at 1283 01:02:40,360 --> 01:02:42,560 Unbreakable. Dads DM me the word keto. 1284 01:02:42,560 --> 01:02:45,080 So I know you were listening to this podcast and I'll go ahead 1285 01:02:45,080 --> 01:02:47,720 and I'll send you the link and you'll be good to go. 1286 01:02:47,720 --> 01:02:50,520 If you want to apply for the program, you can see right there 1287 01:02:50,520 --> 01:02:52,520 on my bio, just message me the word fast. 1288 01:02:52,520 --> 01:02:55,160 I'll ask you a couple questions and we can hop on a call see if 1289 01:02:55,160 --> 01:02:56,800 it makes sense. Awesome, man. 1290 01:02:56,800 --> 01:02:58,320 Well, I can't thank enough for the time, Brian. 1291 01:02:58,320 --> 01:03:00,080 I appreciate it, man. I appreciate what you're doing, 1292 01:03:00,360 --> 01:03:03,120 making better dads out there. So keep fighting a good fight, 1293 01:03:03,120 --> 01:03:04,720 man. Thanks bro. 1294 01:03:04,760 --> 01:03:06,600 I appreciate the time as well. Thank you. 1295 01:03:06,720 --> 01:03:07,160 Take care.