Well, hello ladies and gents. Robert Sykes, Keto savage.com.
Today I've got special guest Beau Eason on the line and we
dive into some mindset stuff here.
So he is a professional football player turned playwright turned
mindset coach and performance enthusiast and I am super
excited about this conversation. We dove into quite a bit of just
how to articulate and bring one's best self forward.
We talk about his movement patterns, how we talk about how
to discover your own internal story, how to how to live that
confidently and how to just project that into the world in a
positive way to create a better leader of yourself, better
version of yourself. Something I think we could all
benefit from. So very interesting
conversation. I really enjoyed the messaging
that he brought to the table. I've got no doubt that he will
take something from this so that further delay.
Sit back, relax, enjoy the conversation with Beau Eason.
Oh, you're live, Bo. How are you, Sir?
I'm great, Robert. Thank you for having me.
Hey, I'm excited to be chatting with you.
I always enjoy bringing guests on.
Talking about mindset, I've got a feeling that this is where
this this conversation is going to go.
Today is somewhat mindset related.
Yeah, I, I, you know what it usually does.
I I intentionally do not do a lot of research on my guests
before I bring them on. I feel like having canned
questions and just like a scripted, you know, format just
doesn't make for a great conversation.
But I did peruse your, you know, website briefly before jumping
on here. And one of your primary like
headlines is basically that we don't have plan BS.
If you got a solid game plan for plan A, which I can totally get
behind. That resonates a lot with what
I've said in the past. I'm I'm already excited to chat.
Yeah, good. Yeah, I wrote a book with that
title. So it's, you know, I just, I've
always been taught or I've always just kind of thought that
wow, you know, if you, the more options you have, the less
success you have, you're going to have the zero options.
Yeah, you, you, you're forced to get really creative when
obstacles arise, when there's no, no safety net, no way out.
Yeah, I agree exactly. And you know, especially as
kids, you know, the, we just had, me and my family just had
no option. So we knew the option, you know,
it was easy. Totally, totally.
I think kids get so distracted by stuff now because there's so
many options, you know? Yeah, I, I completely agree.
We've we've, we've got our, our son, we've got a 2 year old son.
I'm trying to like think about how I want to raise him.
And it's interesting like the society we find ourselves in
now, you know, because I was, I'm 33 next month.
So I kind of came in before social media was a thing.
Like I remember not having cell phones.
And I feel like kids coming into the world nowadays with that
just handed to them practically at birth.
There's just so much information, information
overloads at an all time high. And with that, you know,
variability and decision fatigue and excuses is also at an all
time high. Oh yeah, no doubt, no doubt
about it. I mean, we were, you know, that
when I grew up, it was just, there was our TV got like 3
channels and that those weren't even good, you know, So never
mind about phones and, and social media.
So you, you pretty much knew what was laid out in front of
you. And it, it, I don't know,
there's just a simpler life. But I think it's if we can
simplify that life for these kids today, I think it'd be a
lot better. Completely agree.
I want to get some back story on you.
So you you've got a past in in football and also as a
playwright, right? Yeah, that's right.
Yeah. Kind of a funny career path that
no one's really ever had. In fact, I I wrote a play and it
was about to open in New York and the New York Times came to
interview me about this, you know, about this play that was
about to open. And he was asking me a question
and he wrote this sentence down on his notes.
And he said, he said, man, that is a sentence I've never written
down. Former NFL player turned
playwright. I have never written that
sentence before. And I was like, yeah, that's
probably not a not a real common thing, but but it was in my
case, just because they, they didn't seem so far apart to me
that they seemed kind of, you know, similar.
Yeah. You know, I've, you know, my
first, you know, dream and my first like plan that I made was
to be a football player, to be a, a safety in football and to
be the best at that. And then when that was over many
years later, you know, it took me years to achieve that.
But once I did, I was just looking for another place to
express myself kind of in the same manner.
Because football was it, you know, if you think about sports,
it's really an expression of one's, whatever you've got in
going on inside of you. And I always felt like I was,
you know, I had a lot of TNT inside of me and football was
the only place where I could do that and still not go to prison.
You know, it was, it was, I was like, I could express all that
stuff and hit people and, and, and move fast and move
violently. And you could get paid to do
that. And you get paid well to do that
if you can do it well. And then when I went into the
the arts, all I was looking for was another way to express
myself so that, you know, in football it was more about
hurting people 'cause this was in the 80s when if you played
safety in the 1980s in the NFL, that was a very violent,
intimidating position. And it was legal actually to do
that. Now it's, it's not legal.
But I thought, man, if I could find a place where I could
express myself like I do on the football field, but it'd be
legal and may not actually hurt people, that would be a cool job
for me to have. And that's why those two things
seem almost alike to me. Did you have a passion for the
arts or an interest in the arts at all while you were playing
football or did that totally come post football?
No, no, I did. But I never told anybody like it
was a secret. So, you know, those two worlds
just don't cross paths very much.
So you can imagine me in the locker room going, hey, you
guys, I think I'm going to join the theatre club.
Well. Well, tell me about the play,
man. What, what?
What was the play? What was it about?
What did it consist of? The play is really, you know, a
lot of critics compared it to like a Cain and Abel story
because it was a story between two brothers and for one to
overcome the other brother, they, they were set in a, in a,
in a in a competitive environment and one brother
would have to destroy the other to win.
So it came down to a story really about this family and
where their loyalties lied between these two brothers.
And that I just, I always thought that I always was struck
by that story from the Bible, the Cane and Abel story, where
one brother would have to destroy the other.
And me and my brother grew up very close, playing sports
together, going on double dates 'cause we're only a year apart.
And we also had four older sisters.
So we were the two youngest. So we really formed a bond and
really like, you know, stuck it out with each other for the most
part. And I always thought, wow, what
if that relationship was the other way where you had to
destroy one another? And so that's kind of where that
idea came from. And, and we, we said it, I said
it in a locker room where one brother was about to face the
other brother in the biggest game that they've ever played.
And it was against each other. So me and my brother, that never
happened to me and my brother in real life.
It could have, it came very close to happening, but it
didn't. So I wrote it from that
perspective. And then again, you know, I
wrote it because I thought, man, if I could tell this story and I
could tell it well and I could perform it, then, you know, I
can make a living. I and, and, and as it turns out,
Robert, that, that that story did really set me free.
It really gave me a voice and a vision and, and an occupation
really forever since then, like for 20, whatever years, 23
years. So it really kind of saved me
because, you know, my whole training, my whole upbringing
and my whole training as a kid and as a teenager and into my
20s was really about violence. You know, it was about like
really hitting people and hitting them at full speed.
So it was a big shift for me to turn that into, you know, a, a,
a, a place of expression where it was verbal and it was
physical, but I wasn't going to be hurting people on a stage.
Yeah. And I feel like with with
regards to theater, I mean that that is a very tangible outlet
for storytelling in general. But I feel like I've always told
people that everybody should think of themselves as a brand,
and branding is all about storytelling.
We're all writing our own chapters to our own book.
And it's important, in my opinion, to make a book worth
reading. And you can't do that if you
don't have a pretty awesome story.
Ned, you're, I, you and me are in the same boat because I, this
is what I train. This is what I teach people.
It is, I just felt like the, the ability to share myself, just to
tell a personal story. I think years ago saved my butt
because, you know, I, I trained for 20 years to be the best at a
thing. And that thing was not legal in
the civilian world. You know, it, it was, it was on
a football field. It was legal in, in the civilian
world. You know, once you left that
football field, it was not legal.
So I was always looking for an outlet and I, I found that
theater because it was a stage and because it was, you were a
little bit separate from the audience.
I felt like, wow, if I could, if I could do that well, like I did
in safety, like I 20 years to play safety, 20 years to be able
to perform this way, to express myself in this manner, I felt
like, wow, I could still have an impact on people.
I could teach them to do it and, you know, make a living and make
a career out of it. Well, it's almost like your.
Your life depends on it because when you, when you perform at a
very high level, so like in your case with football, when you are
removed from that setting, like you totally lose your sense of
identity if you don't have some other battle to fight on a
regular basis. And like, it's, it's it you can
lose yourself. Like it's like, I'm a
competitive bodybuilder and I can't healthfully compete every
single year. So during my non competitive
years, if I don't fill that void with something, I mean it's very
easy to go into a very dark place.
Oh, yeah. You know, and that's probably
the biggest reason why, you know, when when war veterans
come back. Yeah.
I always love those movies where you have war veterans come back
to a civilized world and they've been in an uncivilized world and
they they were promoted and they were victorious because of that.
And now you return to your old life or grocery shopping when
you were in the world of detonating bombs, you know, now
you're in a grocery store picking out cereal.
I mean that that always has scared me like like you.
And I think that that scares a lot of people because we, if we
don't have a game to play, especially as men, I think it's
pretty popular, not popular, but prevalent, that if we don't give
ourselves a game to play. Like for you, bodybuilding, and
if you don't have a bodybuilding competition on the horizon, like
coming up, you're going to put that energy into whatever floats
your boat. You know, it might be bad, it
might be drinking, it might be womanizing, It might be, you
know, hurting yourself or hurting others.
That's how I felt when I left football.
I felt like a guy who is really trained well at violent things
and I just didn't want to end up in prison.
I didn't want to end up hurting people out there where it wasn't
legal. It's just a very, it's a strange
existence. I just remember this dichotomy
and you probably do too in regards to bodybuilding, but I
remember hitting a, a, a guy so hard that you know, he's out
cold or he's spitting out teeth or he's not going to be, he's,
he's going to, they're going to carry him out on the stretcher.
I remember that. And then I remember people
clapping for that, like cheering for that.
And then I remember teammates like smacking me on the backside
because I did that. Like that's good.
And I remember getting paid more because that's what I was able
to do. Well, I always thought, what the
hell am I going to do when I can't do this anymore?
Because it's, you know, it's got a shelf life and you go, wow,
what I do best is, is, is not going to translate well to this,
this regular world. And I always think about that
dichotomy and how you've got to take that TNT that you that you
have inside your body and you got to turn it into something
productive. And I think that's really
valuable and it's really makes the best art.
But most people, I think don't think it translates and I think
it does. I think it does.
I'm I'm a big fan kind of controversial figure, but I'm a
big fan of Jordan Peterson and he's got a a theory around order
and chaos. And you know that that's
dichotomy between order and chaos is where progressive
momentum forward is made. And I'm trying to constantly,
you know, thread that needle in my own life.
But I, I think you're absolutely right.
Like you have to have that, you know, you have to be on the
razor's edge, basically. Yeah, I I agree with that.
And you know, when I took performance lessons like from
acting coaches and movement coaches and, and and voice
coaches, that kind of thing, what you learn really quickly,
especially about men, is that I remember the greatest performing
code performance coaches in the world that I worked with.
They always said, you know, the greatest leading men, like the
greatest movie stars who were men since time, they always come
from the dark side. They don't come from their
light. They come from their dark.
And that is the greatest art form.
That's how I was trained and that's what I was taught.
And they said, you know, think of like leading men who come
from their light and they seemed a little, they seemed not as
effective, a little bit soft, a little bit not like females
weren't attracted to them as much.
But the, the leading men now, if you go back like through John
Wayne and, and Clark Gable and you know, James Dean, they, they
all come from their dark side and that's what makes them great
leading men. Have you read the book
Relentless by Tim Grover? Oh yeah.
Yeah, so he's got the same philosophy as like that.
Dark side is what gives them their power.
Boy, ain't that the truth. Especially the guys he trained
like Jordan and Kobe Bryant. I mean, they, they had no light
side to them. You know, they were out there to
take you out. And I love that's I, those are
the guys I love the most. It's not, it's not, it's funny,
Robert, because though I don't necessarily want to go to dinner
with those guys, but I don't care.
I'm not going to dinner with them.
I want to watch them compete because I know it means
everything to them. And same thing for performance,
same thing for leadership. I think it's the same way.
And I think we've lost that, you know, we've lost that edge and
every everybody who's trying to fit into this new age of what
that means to be a leading man or what that means to be a, a
leader as a man. So anyway, it's a, it's a great
conversation to have. I got a feeling just based on,
you know, our culture that we've kind of bankrupted this, this
leadership model of where they were trying to go.
And we're going to return to the classic leadership model, which
is, you know, somebody who does come from their dark side,
because I think that is where we're really effective and we're
really efficient when we come from that side.
Yeah, I feel like you have to, you know, be able to identify it
and then harness it. I think we've lost sight of that
as a society in large part because the narrative now is to
seek out this balance in life. And I've always subscribed to
the mentality that balances bullshit.
Like, I don't know, no time in my life has a great success come
in the wake of living in a balanced manner.
Everything that I'm proud of and can point to has come from
periods of utmost chaos and intensity.
And I think the more we strive for this work life balance in
which everything is, you know, sunshine and rainbows, the more
we'll just stay mediocre. Boy, that those words, man, from
your mouth to God's ears. I say this all the time, like
people go, well Bo, don't you want a little balance in your
life? And I'm like no, I want
greatness and balance. Got nothing to do with grace.
And have you ever heard the term tensegrity?
No. So I, I've, I've kind of talked
about this balance of bullshit thing before on the podcast and
then I came up with this. So there's an architectural term
called tensegrity, basically meaning tensional integrity.
And I've got my life divided into like the five pillars that
I put value in. So for me it's like health,
wealth, relationships, spirituality and self
development and all of those things are important to me as
everybody's probably get some version of their own pillars,
but like the notion that they all be balanced at at the same
time unanimously is just not realistic if any of those are to
excel. So I have this view of tensional
integrity, in which case there is times that you know one
pillar is getting significantly more inputs and focused than
others, but if all are working in unison, everything improves
as one of those improves if that makes any sense.
Yeah, no, got it. That yeah, I completely agree,
guy. I was just talking to a guy, you
know, just an hour ago and what did he say?
Said something about, you know, making money.
And I I said, you know what? I've never thought of it like
that. I think of it.
I if you're the best at what you do, guess what?
Money follows that. So I'm gonna, I'm not gonna put
all my focus on money. I'm gonna put it on being the
best at something and then knowing and having faith that
the money will follow the talent, the, the, the being the
best at something. So yeah, I think you're right
about that. So.
So what are you the absolute best in the world at?
Well, I mean, I've, I've, I've there, there's a couple of
thing, I there, there's a couple of things.
One is I've always, every declaration that I've ever made,
which is I think four or five. I, I, I've always used the term
the best. So when I was 9, I drew up a
plan and the declaration was I'm going to be the best safety in
the world. And I had 20 years, right?
I had 20 years to do it. But I always have used the term
the best because that's the way my dad woke us up every morning.
He woke us. I grew up on a ranch, cattle
ranch. My dad woke us up every day,
every single day, all six kids by rubbing our backs and telling
us we were the best. And so I grew up kind of going,
well, I guess that's what's expected.
I guess second best is not accepted.
And the best is 'cause that's what dad said every damn
morning. And he didn't say much, but
that's he did say that. So that's how I made the dreams
and the declarations that I've had in my life have always had
to determine the best in it. So I wanted to be the best
safety in the world. That actually came true, like
many, many years later, you know, I was named the the top
safety in the country. And then I, when I went into the
playwriting world, I wanted to be the best stage performer of
my time. And that's how things went.
And I, but I always have a long timeline to those things.
There's always, in fact, I sometimes throw away the
timeline completely where there isn't 1, where you know, most
people say when you know, when you're making your, your dreams
or your, you know, whatever your goals, they always say to put a
time on it. And I always go, well, does it
really matter if I'm going to be the best at something?
Does it matter when that is? Or does it matter that I'm on
the top? I'm the best.
And so as I go, I've as I've done this over my life, I've,
I've only done it in a few areas and I have end up being world
class in those areas. And now I think what I am, this
is I, I think I'm the best at exactly what my dad was the best
at. Here's what he was the best at.
He, he was a cowboy, right? He's just a regular dude, you
know, never accused of being the smartest dude in the world,
never the most educated. He was a man of the earth.
So he raised cattle. He, he knew animals, he knew
life and death every single day. He also fought in the war on the
front lines in Korea. So he knew that.
He knew regular stuff, real life stuff.
But here is his best thing. He saw your greatness no matter
who you were. He saw it.
And not only did he see it, he said it like he spoke about it.
So he wasn't a guy who shared a lot.
He wasn't a guy who made speeches.
He wasn't a that way. Here's what he was.
He said he saw me, he saw my brother, he saw our friends, he
saw people. And he said, you know what,
you're the best in the world, go do this.
You're the best at that. Be loyal to that thing and
nothing else. And if you don't stop at that
stuff, if you don't quit, then you're going to end up the best
in the world at that thing. That's what he was the best at.
He saw people in a certain way. He carved out a big space for
them to live into that greatness.
And he was very patient about it.
He just kept seeing you and kept speaking it until you lived into
it. That's what he was the best at.
I, it turns out I'm really, I'm really good at that.
I'm good at that with my with my kids and I'm good with that with
my family and my clients. And yeah, so that that, you
know, and I've gone through many iterations of this like wanting
to be the best safety, wanting to be the best playwright or
stage performer or husband or or or father.
But that is the thing I think I have that that he passed down to
me that is most valuable. So I'm assuming neither you nor
your dad were fans of participation awards.
No, we didn't. You know what?
But when I those are pretty funny, right?
There is it is funny. We constantly make fun of that
all the time, right? All the time.
And it is never been a part of our of our thing.
You know, my brother Robert, this is funny, funny thing
because that you're right, that was, we didn't talk about that
shit. You know, I mean, it wasn't a
part of our upbringing. So my brother ended up being a
first round pick to the New England Patriots and he was the
first quarterback to take the New England Patriots to a Super
Bowl. So they've never been to the
Super Bowl in their existence. And my brother was the first guy
to take him to a Super Bowl. Well, they lost that Super Bowl
to the Chicago Bears 1985. Well, most people don't know
this, but when you lose a Super Bowl, you get a ring because you
won the AFC. So in the AFC and NFC, they each
get you get, you get a ring for winning the Super Bowl and you
get a ring to win the the runner up for the Super Bowl.
So, and it's a big old gaudy ring, you know, so my brother
loses the Super Bowl and gets a Super Bowl ring for being the
AFC champions, the New England Patriots.
So they hand you this ring at this ceremony, right, for the,
and each team member gets one of these gaudy rings and they all
put it on. Well, to this day, now that was
in 1985. To this day, my brother has
never put that ring on. Isn't that funny?
And that's that's runner up to the the world champion, right?
He never to this day, I don't know how many years ago that
was, has put that ring on. That ring sits.
That ring just sits in the box that it was given to him.
That's awesome. I always think that's funny,
man. I always think that that is
crazy and, and even the trophies that even the trophies we did
win while playing, whether it was a championship here or all
league or whatever it was, we I don't know as a family that that
wasn't really our thing. Like we didn't put those on
display for some reason. Yeah.
We, we played the game, you know, it, it was for the game's
sake and it was for your teammates.
It was, it was, it wasn't about rings and it wasn't about
trophies or awards. It just seemed like you were
playing for the guy next to you and you're playing for your
school and the pride of that and the community.
And that's kind of how we were raised.
So I realized that that's a completely different way of
approaching sports these days, right?
It's much different now. No, I What'd you say?
I, I totally agree. That's why I think I'm drawn to,
to bodybuilding because it's like a total individual sport.
Like I, I have to reap what I sow If I don't put in the work,
I don't succeed black and white, there's no teammates that I can
rely on. So I think that's been kind of
my way to hedge against the societal standards that we now
see ourselves with. It's like I'm not looking to
anybody to save me. I'm either going to win or I'm
going to fail, but it's 100% my own doing.
Yeah, no, I love that. Yeah, that's, it's so true.
I always hear that about individual sports people,
whether it's tennis or golf or bodybuilding and how it's just
you standing out there and if you fail, guess what?
You fail. But if you win, it's you, you
know, like you're responsible. I like that. 100% so so talk to
me about post playwright. So after the the the play, did
you continue to pursue a career in theater or is that the point
that would in which you kind of turned more towards work with
people on a one-on-one basis, helping them to, you know,
figure out and dissect and illustrate their own life story?
Yeah, it, it, it did turn into that, but I did the play for 17
years. So it was the long run it, it
was 1300 performances. So it, it was, it was a lot.
But you know what? It, and I always tell my clients
this, that, that come to me and want to know and want to learn
their own story and how to tell it so that you can build your
own business based on that story, which that's what I do
now. But everyone, once you master
the ability to tell your own story, it's kind of like you and
me are kind of doing like that today.
Like we're here sharing personal stories.
I'm sharing mine, you're sharing yours.
And we're seeing where they connect, like we're finding a
common ground among each other through each other's stories.
And that's the best way to build intimacy.
That's the best well way to build trust in our trusted
depleted world. And that's what I always tell
them. And I always say, listen, if you
master the ability to express yourself and share it like
personally with people where it reveals kind of your
shortcomings and your pain, that is the quickest way to build
your brand. Just that right there.
And that's what I've been able to do.
That's what my clients have been able to do.
And it's only because most people always want to share
their highlights, right? They want to share their
championships. They don't want to share the
road to get to that championship because it's it's filled with
blood and sweat and pain and embarrassment and shame.
No one wants to share that part. That's the only part that people
are listening for and wanna hear, 'cause that's the only
connective thing to a story is that That's why every movie kind
of begins exactly the same way. It starts at the lowest moment.
And you know, that's why they're a story.
If stories, if movies started at the highest moment, there would
be no story to tell. Story's over.
You've got to start at your lowest moment.
So that's what I've learned to do.
But going from the writing, the play to that was people just
started coming to me backstage after a show.
So this is, you know, where we opened in New York, and usually
people knock on the stage door and they want to meet you or
they want to get a picture or an autograph or whatever.
They're fans of the show, but that didn't happen to me.
What happened to me was it was all business owners coming
backstage. It was all, you know, owners of
industry. Like in New York City, the guys
who had their names on skyscrapers, they would come
backstage and they wouldn't be there for a picture, and they
wouldn't be there for an autograph.
They'd be there because they said, hey, man, can you bring
this to my company? And I was like, me and my, my
wife was a producer of the play and I was, you know, the, the
writer and the performer. And we would say, no, no, this
is a theater piece. We don't take it to companies.
And they're like, wow, that's too bad because we pay this much
and me and my wife are looking at each other going, well, maybe
we could do that. So, so it opened a whole new
world for us where we didn't know what people wanted from the
play. We didn't know why they were
attracted enough to bring their bring the play to their company,
to grow their businesses. And you know what it was?
It was my ability to tell my own story because they knew somehow
their sales force or their executive team.
If they knew their own story and could tell it the way I did on
the in the theater, then they would grow their industry and
they would grow their brands and they would grow their company.
And that was kind of shocking to us to understand that's what
they were attracted to, but that's where we got our start.
So it started to really grow and it kind of explode in the
business world. And what they wanted was me to
teach their people how to do what I do on stage.
And that's where we started. So that's what we do and that's
what we still do today. And, and so we teach businesses,
small businesses, like we teach financial advisors, we teach
doctors how to grow their practice by sharing themselves,
by having the ability and the training that I've had in
telling their own stories. And these stories are of aim.
You know, they're not of success.
They're of their, their lack of success at first when they were
growing their companies. That's what people, that's what
human beings connect to the most.
So if you think about the world we live in right now, where
we're so disconnected and so, you know, at each other's
throats seemingly and, and, and our trust level is at its lowest
level that it's ever been. Well, then I started thinking,
well, who? Who can restore the trust that's
been eroded over time, 'cause there was a time where you and
me, Robert, trusted the doctors in our lives.
We trusted them, whatever they said we did.
That's not true anymore. And now we can go to the leaders
in our world or the coaches in our world or the financial
advisors in our world and say, wow, I used to trust them, why
don't I anymore? Why is our trust?
Why is it at this level? And who can restore it?
That's what I thought. And I said, well, the quickest
way that I know how to restore trust is to share yourself.
And you've got to share yourself in a certain way, meaning you've
got to start at your lowest moment.
And I call that a defining moment story.
So we start at our lowest moment, which defines who we are
going forward after that lowest moment.
And if you think about story, that's where every great movie
begins. It begins at the bottom of the
mountain. And then the story is how do you
climb that mountain? That's the story.
So think of every Tom Cruise movie.
Think of every movie like Rocky or Braveheart or or Wizard of
Oz. It all starts at our lowest
moment. But we have these dreams to
achieve greatness, like in Rocky's.
For the example of Rocky, he's a bum fighter.
He's not He's a bum, but he wants he gets picked to fight
the heavyweight champion of the world, right?
That means he's got to go from the bottom.
And if he can beat Apollo Creed, he's at the top.
That's called great storytelling.
That if if you think, if you think of Sylvester Stallone,
like as a man, he was a he was an unemployed actor who could
not get a job in Hollywood. So what does he do?
He does what you and me should do.
If we're at the bottom, he says, you know what I'm going to do?
I'm going to write my own ticket.
I'm going to write a movie that I own.
And I get to say, who plays the part of Rocky?
So he writes himself a movie, and no one wants to hire this
dude, but the story is told so well, the script is so good that
they go, yes, we'll buy this movie and guess what?
We'll let you play the part. So that's what I did with my
life, and that's what I teach business people to do with their
lives. Like you're taking over your
whole existence. Because Sylvester Stallone was
smart enough to know that if he put himself in the underdog
position in this story and he played that role, that he would
employ himself for the rest of his life.
And he has certainly done that, hasn't he?
Same for same for you and me, same for us.
We start at the bottom with that story.
We tell the story. My experience has been, Robert,
that once I wrote that play way back and it opened right after
911 in New York City. Ever since that day, I have
never had to wait for the phone to ring again because the story
was out there and people trusted it and people wanted to learn by
it and be around it. And that has been the way I I
built that first brand, that first play, which led to
everything else. And that's the reason why it's
important to me because after football, I didn't know what the
hell I was going to do if I couldn't hurt people or hit
people. I just, I just thought I was
going to end up in a really bad place.
And I ended up saving my own butt by learning and being great
at being on the stage and telling people stories so that
they trusted me and we could then go deeper.
Out of curiosity, is there any way to to view that play as it
recorded or people can can view it now that now that it's not
playing? That you know what it is there.
It's funny. If so, I have an event that is a
personal story, power event. And I take 3 days and I train
people, you know, how to tell their story.
And so on day one we, we, we uncover what their defining
moment story is. And then day 2, we physicalize
that thing. Like we bring it into existence
with our bodies. And then we learn how to tell,
how to make money by telling that story.
So I think that's the only way that people can get that product
because we have a product that when people buy that event, when
they enroll in that event, we send them some pre work and the
actual recording of the play, like the video recording of the
play, it's all digital now is on that pre work that we send them.
So I, I'm, I could be wrong, I'll ask my team, but if there
is a way to get that, I'll let, I'll let you guys know.
But I know that's one way to do it.
You, you got to come train with me so that that play is, you
know, out there. You'll, you can maybe you can
see some clips somewhere. I'm not 100% sure, but I, I did
that play for 17 years and I thought I was going to die doing
that play, but man, it was, it was, it's rough.
It's a good play. It's a really, it's a really
good story and it really kind of started everything for me.
Well, I've always enjoyed theater, so I would I would
totally see if I can find that and I'd love to to watch
otherwise, not to just do your master class session and and
watch there with the homework. Yeah, yeah, that, that'd be fun.
Come, come see us in La Jolla. We do it every year and twice a
year in in a theater. And it's, it's amazing training.
It's, it's because I, I hired the best to train me many years
ago. And now that same team trains
you with me. You know what I mean?
So my wife, myself, my movement guy, the people who trained me
train you. And it's, it's really something
we, I, I love it. We've been doing it about 14
years and you know, it sells out every year.
We do it twice a year and it's just three days of like your
story, your physicality, your ability to make money telling
that story. So it's pretty cool.
Of those 3 components, the the discovery, the manifestation,
and the monetization, where do you find people have the most
inherent struggle? Physicality.
How so? Physicality only because I you
probably wouldn't this for athletes, they're really good at
this. They're good because they
understand physicality. I'll just say this.
We're we'll find your story on day one.
That's that pretty that comes pretty quick, this physicality
thing because we live in a world that is so living in a cubicle,
looking at a little phone, we have reduced our physical
presence so much that it's it's we have to relearn it.
Here's how we relearn it. I'll, I'll, I'll, I'll just tell
you guys how we do this. You'll love this, Robert.
Sometimes it scares certain people.
So my movement coach, he's the greatest movement coach in the
world. If you see somebody win an
Academy Award and gets up and starts thanking people, my guy
always gets thanked because he is usually the the physical
coach for that performer. And that goes for Leonardo
DiCaprio, Tobey Maguire, Margot Robbie, Like the greatest actors
there are work with this dude. And I bring him to La Jolla with
us 'cause he is the absolute best.
But I just want to tell you where the where his training
comes from 'cause you. It's kind of odd for some
people. Yeah, I'm not even.
So what? A movement coach consists of.
Right. Yeah, No one even knows there is
such a thing. This guy's training, how he
trained me was he said to me, he goes, Bo, you know, you're a
former professional athlete, so you might know this, but I'll
tell you just in case you don't. We human beings are animals,
right? We're animals.
And I'm like, yeah, yeah, I get that.
I feel like I feel very animalistic on a field, like
very dangerous and very like instinctual.
I get it. I get it.
And he goes, not only are we animals, but we are predatory
animals. So we're not squirrels, we're
not rabbits, right? We're not prey.
We're predatory. Meaning we are always on the
hunt instinctually. We are always picking out
danger, always, always in our life.
Now, society has taught you to squash that instinct, right?
In fact, they promote the opposite of that and want you to
apologize for that. But that's actually the most
powerful thing about us, especially if you're a
performer. So check that isn't that funny?
Especially if you're a if you're in the business of people's eyes
on you, whether that means a ballet dancer, whether that
means a trapeze artist, whether that means a musician or a
bodybuilder, a football player, a basketball player, a a
juggler, a speaker, a leader, they are in the business of
performance. People have to keep their eyes
on you for you to be effective. So he, my guy, comes from this
world of predatory animals, especially cats, cheetahs,
lions, leopards, those kind of animals, studies them, has us
study them. And so when you see one of his
actors, one of his musicians, one of his people that he
trains, you can spot him a mile away.
In fact, Robert, if you remember the Elvis movie that came out
like maybe two years ago and the guy who played Elvis got
nominated for Academy Award, his name's Austin Butler.
Well, I didn't know that Jean Louis, my, my, my perform, my
movement coach had been working with this guy.
I didn't know that. I just saw the movie with my
wife and I'm watching this movie and I was like so in awe how
well this actor moved on stage as Elvis.
I couldn't believe it. I was like, damn, this dude's
good. I thought I was good at this,
but this dude's really good at it.
And there's not very many people who are good physically.
But I, I pulled out my phone during the movie and I texted my
movement coach and I go, dude, you got to watch the Elvis movie
'cause I've never seen an actor move like an animal on stage on
the screen like this dude is doing.
And he go and he texts me back during the movie.
Oh, that's Austin. He's been a student of mine
since he was 17. And I'm like, of course he was,
you know what I mean? There could be no accidents.
He we, us, us, us human predatory animals are the most
watchable, so watchable that if you're unapologetic about who
you are actually are, that people don't, cannot look away
from you. And that's when he started
working with me, Robert. That's what he told me.
He said, listen, this was years ago.
He said, if you do what I say or you do what I train you to do,
people, it's impossible for people to look away because
people do not look away from predator animals.
Now think about this for a second.
People who don't know what I'm doing on stage, people don't
know what I'm doing right now. You know, they're just watching.
They're just not looking away. They're actually watching
somebody and they're keeping their eye on somebody who's
actually dangerous and unapologetic about being
dangerous because you imagine a cheetah walking on stage or a
lion walking across a stage. They're so they're such a
predator and they're just so noble and they're so damn lethal
and we all know it. And that's why we don't look
away. Well, we're the same.
A great a great performer. Let's use Kobe Bryant or Michael
Jordan as as a great example. We have already brought them up.
Those guys are unapologetic about who they are.
That's why you can't look away from them.
They other guys apologize physically.
They apologize for being too strong or too dangerous or too
great. And us guys and gals do it too.
We apologize for who we actually are.
And he retrained me and I retrain my people to lead with
that physicality. So it is a really a very lost
art. And when you have it, it's not
like people know you're being an animal.
You just are what you are. They, they all they know, all
your audience knows is they ain't looking away.
That's all they know. They don't know why.
Only you know why 'cause you've trained with my guy.
That's that is the biggest stepping stone to get business
people to surrender to who they naturally are.
Because think about it, Robert, they've been promoted their
whole life. They've been promoted by the
news, by the politicians, by the by TV shows to be less than you
actually are. Don't be as great as you
actually are. Be a little bit less.
Do your job in a cubicle and don't move.
Just sit there, be quiet, be polite and do your job and shut
the hell up. Don't be a lion.
Don't be what you actually really are.
And I am telling you, once people get this and some people
get it really quick, like athletes get it quick because
they they remember it. They they re remember it.
They go, oh shit. I remember that time it got
really competitive and I wanted to take that dude out and I felt
that that rage inside of me or that primitive part of me.
Athletes get it. Once you get that in your
everyday life and you know you're not going to hurt
anybody, boy, it is powerful and people, it's true.
The promise, the promise comes true in that people can't look
away from you. It's really it's and it's how it
should be. Because you're, if I put a, if I
put a lion in front of you, then you're certainly, no one's going
to look away from that lion. No one's going to look away.
Well, think about this. You're more powerful than a
lion. You're certainly smarter than a
lion and more lethal than a lion.
Human beings are, but yet everybody dismisses us because
we apologize, because we don't take on what we are.
Now. You're not going to walk around
scaring people. You're just going to have the
presence that makes people watch you and pay attention to you.
And that is what is missing in our society.
That's why we don't know who to who to trust and who to who to
follow because there's no leader.
They're all weak, they're all apologetic, they're all behind a
podium, hiding in their body, hiding their physicality.
Yeah, no, this is all super interesting, man.
This all resonates and hits home for sure.
I, I completely agree on all fronts.
And I don't want to downplay this, but I'm assuming this
could be, you know, things as simple as looking people
directly in the eye, having a firm handshake, walking with
your head held high, and just commanding the room with a
certain swagger that you don't often times see these days.
Oh, no, no doubt. That's what comes with being a
predatory animal. That's who we are.
So if we weren't apologizing, like, you know, like you're
going to Starbucks and like people are just dragging their
ass in there and they're all slumped over half dead.
Well, if they knew, if they actually took my training or
remembered who they actually are, they would never walk like
that. Never their head, just like you
said, they would look, make eye contact, they would look for
danger inside of Starbucks as and and they would provide
safety for Starbucks by the way they moved about the the room,
by the way they got in line, head held high, shoulders back,
hands at their side, wide open, unapologetic, moving with a
purpose. That's why I love this.
I don't know who said it, but somebody said if you move with a
purpose, you collide with your destiny.
And I find that to be so true if you'll just take on this
physical part of storytelling, if you just surrender to what
you already are 'cause you've had to learn to apologize for
being a predatory animal. You've had to learn to slump
your shoulders. You've had to learn not to make
eye contact and look down at your phone all the time.
That's a learned thing that is not natural.
That's not how we survived. That's not how our ancestors
survived. Otherwise we wouldn't even be
around if they were had their heads down because they would
have been picked off by some other predator.
This is this is good man. I like this a lot this resident
I mean my whole brand is based around the word savagery, so
like this all rings true for me for sure.
I like it. That's.
Right. I like it a lot.
That's right. It's it's perfect.
And so, so you get the discovery, you've got the
movement patterns that kind of embody that belief system that
instill the confidence of of your story and of who you are.
And the beautiful thing about that is nobody can take your
story from you. Nobody can copyright your story.
If you double down on your unique story, you've got job
security in that. Oh yeah, you I Here's the
promise I make to everybody that that that surrenders to this.
You will never have to wait for the phone to ring again.
People are going to pay you, invest in you, find you
attractive, want to marry, you want to have kids with the all
roads lead to this presence that makes us attractive in the 1st
place and with the ability to share your lowest moment so that
people can attach to you and then follow you.
I'm telling you, it's the brands that I built.
That's how I built them. Just with a personal story
telling people. And then my experiences and my
clients experience experiences are that people want to join
whatever you're doing. So I'm building this practice of
my I'm a doctor and I'm building this practice.
Here's my story. Here's where you fit in and they
join the practice or they invest in the practice or they want to
be a part of it in some way, shape or form.
And that's how I built the companies that I've built and
that's how my people have built them too.
I. Love it.
I love it and that that last component of the three the the
monetize the structure that is basically giving people the the
road map as to how to plug that into the framework necessary to
create demand for whatever it is they offer.
Well, yeah, people automatically, if you tell a
story, you're going to have the trust.
So you're going to you're going to break down the barriers right
away. Physically, they can trust your
body 100% of the time because the body cannot lie.
Your mouth can lie, your body cannot.
So people trust your body at all times.
That's why we want it firing on all cylinders.
That's why we want it trained so that it can return to what it
naturally was when you were a kid where you were unapologetic
you, if you wanted a piece of candy, guess what?
You, I didn't care if you had to pay for it or not.
You went over and got it. You walked boldly over there in
the store and you grabbed the candy and you go, I don't know
if I have to pay for this or not, but I'm having this candy.
I'm walking out of here and you know what I mean?
That's, that's just how it went. But now we've been domesticated,
so that stuff's all bad. You know, you should walk in
with your shoulders slumped and apologize the whole way, and
then be meek and be weak and see if you can have this candy by
begging someone for it. No, we're not doing.
We're not. That's not how we got this far.
The money part always follows the trust and the hour it
because people are going to see you in a certain light.
If you surrender to your physicality, they're going to
see you as the leader in the room, whatever room you're in.
Because of your physicality, they're going to want to follow
you. They're not going to know how to
follow you. And until you tell them.
And I, I train people to go to, to tell people how to pay you,
how to follow you, how you get paid to make your living.
And that's how they pay you. They can either join you and
follow you. They can come to your event.
They can, you know, follow you however they want to, but by
following you, you get paid and you figure that out and you let
them know how they can do that because there's not one person
on the planet who doesn't want to follow somebody like that.
We're, we end up following losers, right?
Because our, our leadership class is so bankrupt that we get
a bunch of losers, right? And we're like, do I got to
follow these people? I really don't want to look at
them. They they're look how they walk,
look how they move, look how they apologize, look how they
lie. I want a body I can trust.
That is the human body that is unapologetic, that is shoots a,
a, a straight arrow and tells us like it is the everyone's going
to follow you because it's so rare that this happens in this
day and age. That's how you're going to build
your money. Yeah, no, I I agree, man.
I agree on all fronts. I think there's this massive
shortage of confidence in oneself and the ability to share
that message in a transparent, authentic way.
Like everybody is trying to fake it till you make it.
And I've never subscribed to that mentality either.
It's like I would rather be brutally honest and transparent
with the hardships I've faced and people resonate with that.
And in doing so, like if you never have to put a mask on, you
never have to take that mask off.
And because you're never wearing a mask, you can be so much more
confident every single thing you do.
Yeah, you're that's that's exactly you and me are talking
about exactly the same. We're seeing the world in a
certain way. And if you and me, Robert, are
seeing it in a certain way, guess who else is seeing it that
way? The masses, they, they see it,
they feel it. They don't quite know if the
it's OK to articulate it or not because they're trying to follow
somebody's rules or some law that's made or some, you know,
something that's promoted in the media that it's a no no to
actually be a powerful human being.
Well, we got to, we got to change that trajectory for sure.
Yeah, yeah. I'm that's what, Yeah, I agree
100%. That's what that's what I'm
trying to do. Yeah, that's exactly right.
I love it, man. Well, well, Bo, where do people
go to? To dive deep into your world,
man. To to discover their own self?
Where? Where's this this mastermind?
You said it takes place twice a year.
Yeah, I do personal story power. I do it in La Jolla, California,
which is in San Diego, for those of you who don't know, a
beautiful little town right on the beach.
And we do it in a theater. And we have, we actually have an
event coming up October 1415 and 16 in La Jolla, which you, you
know, you guys are, you know, welcome to join that group.
We take a, a, a intimate group, like 100 people in a big
theater. We teach you your story.
You get on the stage and you start to tell that story.
We teach you how to make money with that story, 'cause I just,
in my view of the world, that is the most valuable thing you need
to have. You need to be armed with your
signature story where you can go tell it physically, be
unapologetic and tell people how to pay you and build your brand,
build your coaching business, build your, you know, medical
practice, whatever it is, it doesn't matter with that story.
So you can go to boweson.com. That is my website,
siteboweson.com. We do that twice a year.
Also. You know what I'll do, Robert,
if you're cool with this, I can send everybody this free guide
that it's a video and it trains them on their signature story.
It gives them prompts, it gives them training on how to locate
your defining moment story. Is that cool if I give them a
like a text number where they can get that?
Yeah, and I'll put it. In the shower as well, yeah.
Yeah. Well, so all you have to do is
text personal story. Text Personal Story to 323
3105504. I'll repeat that.
Just text Personal Story to 323-310-5504.
And right when you text Personal Story to that text, bam, you're
going to get a video and it's going to train you on
discovering your personal story. And, and that way, you know, you
can get started on this thing right away.
Also, you know, if you want to come to La Jolla October 1415
and 16 love to have you just go to boise.com.
You can sign up there and you know, we'll start training
together because it, it's just like you guys, this, you know,
I've been this thing is sold out for like 14 years And to in my
mind, it is the the one of those things that you got to do.
Because once you know your story and once you can physicalize, I
mean work with the greatest movement coach in the world,
right, that returns you to who you really are.
And then the ability to make money with your story that
that's a that's a big time three days.
So come join us and love to have you.
Yeah, not 100% man. We're we're speaking the same
language for sure. I mean, when you look at us as a
species, we have shared our stories from generation to
generation until just recently, honestly.
And I feel like that has been, that's what's in part led to the
detriment of this leadership. So I think there's a massive
demand for what you are doing here.
And I think it's awesome, man. So by all means, keep doing it.
Yeah, great, Robert. I will.
Thank you. You too.
Appreciate you Bo, I will definitely link out to the
website, make it the easy people to find you.
If there's anything I can do to help move the needle forward in
your world, man, you just let me know.
Thank you, Robert. Appreciate it.
See you, Bo. Bye.