1
00:00:00,040 --> 00:00:02,520
Well, hello ladies and gents. 
Robert Sykes, Keto savage.com. 

2
00:00:02,520 --> 00:00:05,440
Today I've got special guest 
Beau Eason on the line and we 

3
00:00:05,440 --> 00:00:07,280
dive into some mindset stuff 
here. 

4
00:00:07,280 --> 00:00:11,520
So he is a professional football
player turned playwright turned 

5
00:00:11,520 --> 00:00:17,480
mindset coach and performance 
enthusiast and I am super 

6
00:00:17,520 --> 00:00:20,480
excited about this conversation.
We dove into quite a bit of just

7
00:00:20,840 --> 00:00:23,920
how to articulate and bring 
one's best self forward. 

8
00:00:24,200 --> 00:00:28,080
We talk about his movement 
patterns, how we talk about how 

9
00:00:28,080 --> 00:00:32,520
to discover your own internal 
story, how to how to live that 

10
00:00:32,520 --> 00:00:36,400
confidently and how to just 
project that into the world in a

11
00:00:36,400 --> 00:00:40,080
positive way to create a better 
leader of yourself, better 

12
00:00:40,080 --> 00:00:42,400
version of yourself. 
Something I think we could all 

13
00:00:42,400 --> 00:00:44,040
benefit from. 
So very interesting 

14
00:00:44,040 --> 00:00:46,920
conversation. 
I really enjoyed the messaging 

15
00:00:46,920 --> 00:00:48,640
that he brought to the table. 
I've got no doubt that he will 

16
00:00:48,640 --> 00:00:50,640
take something from this so that
further delay. 

17
00:00:50,640 --> 00:00:54,040
Sit back, relax, enjoy the 
conversation with Beau Eason. 

18
00:01:03,960 --> 00:01:05,400
Oh, you're live, Bo. 
How are you, Sir? 

19
00:01:06,760 --> 00:01:08,320
I'm great, Robert. 
Thank you for having me. 

20
00:01:08,480 --> 00:01:09,720
Hey, I'm excited to be chatting 
with you. 

21
00:01:09,720 --> 00:01:11,480
I always enjoy bringing guests 
on. 

22
00:01:11,480 --> 00:01:14,240
Talking about mindset, I've got 
a feeling that this is where 

23
00:01:14,240 --> 00:01:15,440
this this conversation is going 
to go. 

24
00:01:15,440 --> 00:01:16,880
Today is somewhat mindset 
related. 

25
00:01:18,640 --> 00:01:21,400
Yeah, I, I, you know what it 
usually does. 

26
00:01:22,320 --> 00:01:25,680
I I intentionally do not do a 
lot of research on my guests 

27
00:01:25,680 --> 00:01:27,880
before I bring them on. 
I feel like having canned 

28
00:01:27,920 --> 00:01:31,480
questions and just like a 
scripted, you know, format just 

29
00:01:31,480 --> 00:01:33,240
doesn't make for a great 
conversation. 

30
00:01:33,240 --> 00:01:37,160
But I did peruse your, you know,
website briefly before jumping 

31
00:01:37,160 --> 00:01:39,040
on here. 
And one of your primary like 

32
00:01:39,040 --> 00:01:42,120
headlines is basically that we 
don't have plan BS. 

33
00:01:42,120 --> 00:01:45,320
If you got a solid game plan for
plan A, which I can totally get 

34
00:01:45,320 --> 00:01:47,040
behind. 
That resonates a lot with what 

35
00:01:47,040 --> 00:01:49,320
I've said in the past. 
I'm I'm already excited to chat.

36
00:01:50,480 --> 00:01:52,400
Yeah, good. 
Yeah, I wrote a book with that 

37
00:01:52,400 --> 00:01:55,760
title. 
So it's, you know, I just, I've 

38
00:01:55,760 --> 00:01:58,120
always been taught or I've 
always just kind of thought that

39
00:01:58,200 --> 00:02:01,640
wow, you know, if you, the more 
options you have, the less 

40
00:02:01,640 --> 00:02:04,360
success you have, you're going 
to have the zero options. 

41
00:02:04,920 --> 00:02:07,480
Yeah, you, you, you're forced to
get really creative when 

42
00:02:07,600 --> 00:02:10,720
obstacles arise, when there's 
no, no safety net, no way out. 

43
00:02:11,800 --> 00:02:16,320
Yeah, I agree exactly. 
And you know, especially as 

44
00:02:16,320 --> 00:02:21,320
kids, you know, the, we just 
had, me and my family just had 

45
00:02:21,320 --> 00:02:23,800
no option. 
So we knew the option, you know,

46
00:02:23,800 --> 00:02:26,080
it was easy. 
Totally, totally. 

47
00:02:26,080 --> 00:02:29,200
I think kids get so distracted 
by stuff now because there's so 

48
00:02:29,200 --> 00:02:32,120
many options, you know? 
Yeah, I, I completely agree. 

49
00:02:32,120 --> 00:02:35,080
We've we've, we've got our, our 
son, we've got a 2 year old son.

50
00:02:35,080 --> 00:02:37,480
I'm trying to like think about 
how I want to raise him. 

51
00:02:37,880 --> 00:02:40,320
And it's interesting like the 
society we find ourselves in 

52
00:02:40,320 --> 00:02:44,000
now, you know, because I was, 
I'm 33 next month. 

53
00:02:44,000 --> 00:02:46,960
So I kind of came in before 
social media was a thing. 

54
00:02:46,960 --> 00:02:48,920
Like I remember not having cell 
phones. 

55
00:02:48,920 --> 00:02:51,320
And I feel like kids coming into
the world nowadays with that 

56
00:02:51,320 --> 00:02:53,480
just handed to them practically 
at birth. 

57
00:02:53,480 --> 00:02:56,320
There's just so much 
information, information 

58
00:02:56,320 --> 00:02:58,960
overloads at an all time high. 
And with that, you know, 

59
00:02:59,280 --> 00:03:03,560
variability and decision fatigue
and excuses is also at an all 

60
00:03:03,560 --> 00:03:06,920
time high. 
Oh yeah, no doubt, no doubt 

61
00:03:06,920 --> 00:03:08,520
about it. 
I mean, we were, you know, that 

62
00:03:08,520 --> 00:03:12,240
when I grew up, it was just, 
there was our TV got like 3 

63
00:03:12,240 --> 00:03:16,160
channels and that those weren't 
even good, you know, So never 

64
00:03:16,160 --> 00:03:20,600
mind about phones and, and 
social media. 

65
00:03:20,600 --> 00:03:24,640
So you, you pretty much knew 
what was laid out in front of 

66
00:03:24,640 --> 00:03:25,680
you. 
And it, it, I don't know, 

67
00:03:25,680 --> 00:03:29,560
there's just a simpler life. 
But I think it's if we can 

68
00:03:29,560 --> 00:03:32,000
simplify that life for these 
kids today, I think it'd be a 

69
00:03:32,000 --> 00:03:33,920
lot better. 
Completely agree. 

70
00:03:33,920 --> 00:03:35,360
I want to get some back story on
you. 

71
00:03:35,360 --> 00:03:38,680
So you you've got a past in in 
football and also as a 

72
00:03:38,680 --> 00:03:41,160
playwright, right? 
Yeah, that's right. 

73
00:03:41,960 --> 00:03:46,560
Yeah. 
Kind of a funny career path that

74
00:03:47,240 --> 00:03:51,200
no one's really ever had. 
In fact, I I wrote a play and it

75
00:03:51,200 --> 00:03:57,720
was about to open in New York 
and the New York Times came to 

76
00:03:57,720 --> 00:04:01,160
interview me about this, you 
know, about this play that was 

77
00:04:01,160 --> 00:04:05,160
about to open. 
And he was asking me a question 

78
00:04:05,160 --> 00:04:08,160
and he wrote this sentence down 
on his notes. 

79
00:04:08,240 --> 00:04:12,280
And he said, he said, man, that 
is a sentence I've never written

80
00:04:12,280 --> 00:04:15,360
down. 
Former NFL player turned 

81
00:04:15,360 --> 00:04:17,519
playwright. 
I have never written that 

82
00:04:17,519 --> 00:04:19,920
sentence before. 
And I was like, yeah, that's 

83
00:04:19,920 --> 00:04:24,480
probably not a not a real common
thing, but but it was in my 

84
00:04:24,480 --> 00:04:29,600
case, just because they, they 
didn't seem so far apart to me 

85
00:04:29,600 --> 00:04:33,000
that they seemed kind of, you 
know, similar. 

86
00:04:34,840 --> 00:04:38,240
Yeah. 
You know, I've, you know, my 

87
00:04:38,240 --> 00:04:42,200
first, you know, dream and my 
first like plan that I made was 

88
00:04:43,000 --> 00:04:46,080
to be a football player, to be 
a, a safety in football and to 

89
00:04:46,080 --> 00:04:49,640
be the best at that. 
And then when that was over many

90
00:04:49,640 --> 00:04:52,040
years later, you know, it took 
me years to achieve that. 

91
00:04:52,480 --> 00:04:57,600
But once I did, I was just 
looking for another place to 

92
00:04:57,600 --> 00:05:00,720
express myself kind of in the 
same manner. 

93
00:05:00,720 --> 00:05:04,480
Because football was it, you 
know, if you think about sports,

94
00:05:04,480 --> 00:05:09,320
it's really an expression of 
one's, whatever you've got in 

95
00:05:09,320 --> 00:05:12,400
going on inside of you. 
And I always felt like I was, 

96
00:05:13,360 --> 00:05:17,360
you know, I had a lot of TNT 
inside of me and football was 

97
00:05:17,360 --> 00:05:21,800
the only place where I could do 
that and still not go to prison.

98
00:05:21,840 --> 00:05:25,640
You know, it was, it was, I was 
like, I could express all that 

99
00:05:25,640 --> 00:05:30,440
stuff and hit people and, and, 
and move fast and move 

100
00:05:30,440 --> 00:05:34,400
violently. 
And you could get paid to do 

101
00:05:34,400 --> 00:05:36,320
that. 
And you get paid well to do that

102
00:05:36,320 --> 00:05:39,680
if you can do it well. 
And then when I went into the 

103
00:05:39,880 --> 00:05:43,480
the arts, all I was looking for 
was another way to express 

104
00:05:43,480 --> 00:05:48,440
myself so that, you know, in 
football it was more about 

105
00:05:48,800 --> 00:05:53,120
hurting people 'cause this was 
in the 80s when if you played 

106
00:05:53,120 --> 00:05:57,880
safety in the 1980s in the NFL, 
that was a very violent, 

107
00:05:57,880 --> 00:06:02,160
intimidating position. 
And it was legal actually to do 

108
00:06:02,160 --> 00:06:04,040
that. 
Now it's, it's not legal. 

109
00:06:04,600 --> 00:06:10,320
But I thought, man, if I could 
find a place where I could 

110
00:06:10,320 --> 00:06:14,200
express myself like I do on the 
football field, but it'd be 

111
00:06:14,200 --> 00:06:18,720
legal and may not actually hurt 
people, that would be a cool job

112
00:06:18,720 --> 00:06:21,560
for me to have. 
And that's why those two things 

113
00:06:21,880 --> 00:06:25,840
seem almost alike to me. 
Did you have a passion for the 

114
00:06:25,840 --> 00:06:28,240
arts or an interest in the arts 
at all while you were playing 

115
00:06:28,240 --> 00:06:31,120
football or did that totally 
come post football? 

116
00:06:32,280 --> 00:06:35,560
No, no, I did. 
But I never told anybody like it

117
00:06:35,560 --> 00:06:39,280
was a secret. 
So, you know, those two worlds 

118
00:06:39,280 --> 00:06:40,920
just don't cross paths very 
much. 

119
00:06:40,920 --> 00:06:43,760
So you can imagine me in the 
locker room going, hey, you 

120
00:06:43,760 --> 00:06:46,760
guys, I think I'm going to join 
the theatre club. 

121
00:06:46,760 --> 00:06:49,800
Well. 
Well, tell me about the play, 

122
00:06:49,840 --> 00:06:50,280
man. 
What, what? 

123
00:06:50,280 --> 00:06:52,200
What was the play? 
What was it about? 

124
00:06:52,200 --> 00:06:56,800
What did it consist of? 
The play is really, you know, a 

125
00:06:56,800 --> 00:07:00,120
lot of critics compared it to 
like a Cain and Abel story 

126
00:07:00,440 --> 00:07:05,560
because it was a story between 
two brothers and for one to 

127
00:07:05,560 --> 00:07:09,520
overcome the other brother, 
they, they were set in a, in a, 

128
00:07:09,840 --> 00:07:13,080
in a in a competitive 
environment and one brother 

129
00:07:13,080 --> 00:07:15,120
would have to destroy the other 
to win. 

130
00:07:16,000 --> 00:07:20,560
So it came down to a story 
really about this family and 

131
00:07:20,560 --> 00:07:24,040
where their loyalties lied 
between these two brothers. 

132
00:07:24,640 --> 00:07:29,480
And that I just, I always 
thought that I always was struck

133
00:07:29,480 --> 00:07:33,040
by that story from the Bible, 
the Cane and Abel story, where 

134
00:07:33,200 --> 00:07:35,160
one brother would have to 
destroy the other. 

135
00:07:35,520 --> 00:07:40,600
And me and my brother grew up 
very close, playing sports 

136
00:07:40,600 --> 00:07:44,520
together, going on double dates 
'cause we're only a year apart. 

137
00:07:45,040 --> 00:07:47,520
And we also had four older 
sisters. 

138
00:07:47,520 --> 00:07:52,520
So we were the two youngest. 
So we really formed a bond and 

139
00:07:52,520 --> 00:07:55,680
really like, you know, stuck it 
out with each other for the most

140
00:07:55,680 --> 00:07:57,240
part. 
And I always thought, wow, what 

141
00:07:57,240 --> 00:08:01,000
if that relationship was the 
other way where you had to 

142
00:08:01,000 --> 00:08:04,400
destroy one another? 
And so that's kind of where that

143
00:08:04,400 --> 00:08:09,360
idea came from. 
And, and we, we said it, I said 

144
00:08:09,360 --> 00:08:14,080
it in a locker room where one 
brother was about to face the 

145
00:08:14,080 --> 00:08:18,040
other brother in the biggest 
game that they've ever played. 

146
00:08:18,080 --> 00:08:22,720
And it was against each other. 
So me and my brother, that never

147
00:08:22,720 --> 00:08:24,600
happened to me and my brother in
real life. 

148
00:08:25,040 --> 00:08:27,560
It could have, it came very 
close to happening, but it 

149
00:08:27,560 --> 00:08:29,400
didn't. 
So I wrote it from that 

150
00:08:29,400 --> 00:08:33,760
perspective. 
And then again, you know, I 

151
00:08:33,760 --> 00:08:40,039
wrote it because I thought, man,
if I could tell this story and I

152
00:08:40,039 --> 00:08:45,360
could tell it well and I could 
perform it, then, you know, I 

153
00:08:45,360 --> 00:08:48,400
can make a living. 
I and, and, and as it turns out,

154
00:08:49,040 --> 00:08:52,680
Robert, that, that that story 
did really set me free. 

155
00:08:52,680 --> 00:08:56,920
It really gave me a voice and a 
vision and, and an occupation 

156
00:08:56,920 --> 00:09:01,640
really forever since then, like 
for 20, whatever years, 23 

157
00:09:01,640 --> 00:09:05,200
years. 
So it really kind of saved me 

158
00:09:06,240 --> 00:09:09,760
because, you know, my whole 
training, my whole upbringing 

159
00:09:09,760 --> 00:09:14,040
and my whole training as a kid 
and as a teenager and into my 

160
00:09:14,040 --> 00:09:20,440
20s was really about violence. 
You know, it was about like 

161
00:09:20,440 --> 00:09:24,080
really hitting people and 
hitting them at full speed. 

162
00:09:24,080 --> 00:09:30,560
So it was a big shift for me to 
turn that into, you know, a, a, 

163
00:09:31,280 --> 00:09:34,400
a, a place of expression where 
it was verbal and it was 

164
00:09:34,400 --> 00:09:37,360
physical, but I wasn't going to 
be hurting people on a stage. 

165
00:09:37,840 --> 00:09:39,800
Yeah. 
And I feel like with with 

166
00:09:39,840 --> 00:09:43,280
regards to theater, I mean that 
that is a very tangible outlet 

167
00:09:43,280 --> 00:09:47,440
for storytelling in general. 
But I feel like I've always told

168
00:09:47,440 --> 00:09:50,000
people that everybody should 
think of themselves as a brand, 

169
00:09:50,000 --> 00:09:51,960
and branding is all about 
storytelling. 

170
00:09:51,960 --> 00:09:54,200
We're all writing our own 
chapters to our own book. 

171
00:09:54,560 --> 00:09:57,240
And it's important, in my 
opinion, to make a book worth 

172
00:09:57,240 --> 00:09:59,280
reading. 
And you can't do that if you 

173
00:09:59,280 --> 00:10:00,360
don't have a pretty awesome 
story. 

174
00:10:01,280 --> 00:10:05,880
Ned, you're, I, you and me are 
in the same boat because I, this

175
00:10:05,880 --> 00:10:08,160
is what I train. 
This is what I teach people. 

176
00:10:08,640 --> 00:10:13,480
It is, I just felt like the, the
ability to share myself, just to

177
00:10:13,560 --> 00:10:19,880
tell a personal story. 
I think years ago saved my butt 

178
00:10:20,120 --> 00:10:25,320
because, you know, I, I trained 
for 20 years to be the best at a

179
00:10:25,400 --> 00:10:27,480
thing. 
And that thing was not legal in 

180
00:10:27,480 --> 00:10:32,240
the civilian world. 
You know, it, it was, it was on 

181
00:10:32,240 --> 00:10:36,440
a football field. 
It was legal in, in the civilian

182
00:10:36,440 --> 00:10:37,760
world. 
You know, once you left that 

183
00:10:37,760 --> 00:10:39,600
football field, it was not 
legal. 

184
00:10:39,600 --> 00:10:43,760
So I was always looking for an 
outlet and I, I found that 

185
00:10:43,760 --> 00:10:47,920
theater because it was a stage 
and because it was, you were a 

186
00:10:47,920 --> 00:10:49,840
little bit separate from the 
audience. 

187
00:10:49,840 --> 00:10:55,000
I felt like, wow, if I could, if
I could do that well, like I did

188
00:10:55,000 --> 00:10:59,000
in safety, like I 20 years to 
play safety, 20 years to be able

189
00:10:59,000 --> 00:11:03,240
to perform this way, to express 
myself in this manner, I felt 

190
00:11:03,240 --> 00:11:07,440
like, wow, I could still have an
impact on people. 

191
00:11:07,440 --> 00:11:12,440
I could teach them to do it and,
you know, make a living and make

192
00:11:12,440 --> 00:11:14,800
a career out of it. 
Well, it's almost like your. 

193
00:11:15,200 --> 00:11:17,600
Your life depends on it because 
when you, when you perform at a 

194
00:11:17,600 --> 00:11:21,040
very high level, so like in your
case with football, when you are

195
00:11:21,040 --> 00:11:24,240
removed from that setting, like 
you totally lose your sense of 

196
00:11:24,240 --> 00:11:27,560
identity if you don't have some 
other battle to fight on a 

197
00:11:27,560 --> 00:11:30,160
regular basis. 
And like, it's, it's it you can 

198
00:11:30,160 --> 00:11:31,480
lose yourself. 
Like it's like, I'm a 

199
00:11:31,480 --> 00:11:35,000
competitive bodybuilder and I 
can't healthfully compete every 

200
00:11:35,000 --> 00:11:37,720
single year. 
So during my non competitive 

201
00:11:37,720 --> 00:11:41,360
years, if I don't fill that void
with something, I mean it's very

202
00:11:41,360 --> 00:11:43,120
easy to go into a very dark 
place. 

203
00:11:44,240 --> 00:11:46,600
Oh, yeah. 
You know, and that's probably 

204
00:11:46,600 --> 00:11:49,800
the biggest reason why, you 
know, when when war veterans 

205
00:11:49,800 --> 00:11:51,600
come back. 
Yeah. 

206
00:11:51,600 --> 00:11:54,440
I always love those movies where
you have war veterans come back 

207
00:11:54,440 --> 00:11:58,880
to a civilized world and they've
been in an uncivilized world and

208
00:11:58,880 --> 00:12:04,160
they they were promoted and they
were victorious because of that.

209
00:12:04,680 --> 00:12:10,840
And now you return to your old 
life or grocery shopping when 

210
00:12:10,840 --> 00:12:15,400
you were in the world of 
detonating bombs, you know, now 

211
00:12:15,400 --> 00:12:17,840
you're in a grocery store 
picking out cereal. 

212
00:12:18,240 --> 00:12:23,400
I mean that that always has 
scared me like like you. 

213
00:12:24,560 --> 00:12:28,640
And I think that that scares a 
lot of people because we, if we 

214
00:12:28,640 --> 00:12:31,720
don't have a game to play, 
especially as men, I think it's 

215
00:12:31,800 --> 00:12:38,560
pretty popular, not popular, but
prevalent, that if we don't give

216
00:12:38,560 --> 00:12:41,840
ourselves a game to play. 
Like for you, bodybuilding, and 

217
00:12:41,840 --> 00:12:46,320
if you don't have a bodybuilding
competition on the horizon, like

218
00:12:46,320 --> 00:12:50,800
coming up, you're going to put 
that energy into whatever floats

219
00:12:50,800 --> 00:12:53,480
your boat. 
You know, it might be bad, it 

220
00:12:53,480 --> 00:12:56,600
might be drinking, it might be 
womanizing, It might be, you 

221
00:12:56,600 --> 00:12:58,680
know, hurting yourself or 
hurting others. 

222
00:12:59,080 --> 00:13:01,040
That's how I felt when I left 
football. 

223
00:13:01,040 --> 00:13:07,120
I felt like a guy who is really 
trained well at violent things 

224
00:13:07,720 --> 00:13:10,760
and I just didn't want to end up
in prison. 

225
00:13:10,760 --> 00:13:13,920
I didn't want to end up hurting 
people out there where it wasn't

226
00:13:13,920 --> 00:13:17,440
legal. 
It's just a very, it's a strange

227
00:13:17,440 --> 00:13:20,440
existence. 
I just remember this dichotomy 

228
00:13:20,440 --> 00:13:23,720
and you probably do too in 
regards to bodybuilding, but I 

229
00:13:23,720 --> 00:13:32,400
remember hitting a, a, a guy so 
hard that you know, he's out 

230
00:13:32,400 --> 00:13:37,200
cold or he's spitting out teeth 
or he's not going to be, he's, 

231
00:13:37,240 --> 00:13:39,320
he's going to, they're going to 
carry him out on the stretcher. 

232
00:13:39,800 --> 00:13:42,920
I remember that. 
And then I remember people 

233
00:13:42,920 --> 00:13:45,960
clapping for that, like cheering
for that. 

234
00:13:46,360 --> 00:13:50,400
And then I remember teammates 
like smacking me on the backside

235
00:13:50,640 --> 00:13:52,880
because I did that. 
Like that's good. 

236
00:13:53,400 --> 00:13:57,760
And I remember getting paid more
because that's what I was able 

237
00:13:57,760 --> 00:14:02,000
to do. 
Well, I always thought, what the

238
00:14:02,000 --> 00:14:06,160
hell am I going to do when I 
can't do this anymore? 

239
00:14:06,600 --> 00:14:11,360
Because it's, you know, it's got
a shelf life and you go, wow, 

240
00:14:11,840 --> 00:14:17,240
what I do best is, is, is not 
going to translate well to this,

241
00:14:17,400 --> 00:14:21,960
this regular world. 
And I always think about that 

242
00:14:21,960 --> 00:14:27,600
dichotomy and how you've got to 
take that TNT that you that you 

243
00:14:27,600 --> 00:14:30,880
have inside your body and you 
got to turn it into something 

244
00:14:31,200 --> 00:14:34,040
productive. 
And I think that's really 

245
00:14:34,040 --> 00:14:37,080
valuable and it's really makes 
the best art. 

246
00:14:37,920 --> 00:14:42,720
But most people, I think don't 
think it translates and I think 

247
00:14:42,720 --> 00:14:44,560
it does. 
I think it does. 

248
00:14:44,560 --> 00:14:47,760
I'm I'm a big fan kind of 
controversial figure, but I'm a 

249
00:14:47,760 --> 00:14:52,120
big fan of Jordan Peterson and 
he's got a a theory around order

250
00:14:52,120 --> 00:14:55,160
and chaos. 
And you know that that's 

251
00:14:55,160 --> 00:14:58,720
dichotomy between order and 
chaos is where progressive 

252
00:14:58,800 --> 00:15:01,720
momentum forward is made. 
And I'm trying to constantly, 

253
00:15:02,080 --> 00:15:03,920
you know, thread that needle in 
my own life. 

254
00:15:03,920 --> 00:15:05,080
But I, I think you're absolutely
right. 

255
00:15:05,080 --> 00:15:08,360
Like you have to have that, you 
know, you have to be on the 

256
00:15:08,360 --> 00:15:12,280
razor's edge, basically. 
Yeah, I I agree with that. 

257
00:15:12,280 --> 00:15:16,160
And you know, when I took 
performance lessons like from 

258
00:15:16,160 --> 00:15:19,560
acting coaches and movement 
coaches and, and and voice 

259
00:15:19,560 --> 00:15:23,880
coaches, that kind of thing, 
what you learn really quickly, 

260
00:15:24,360 --> 00:15:29,640
especially about men, is that I 
remember the greatest performing

261
00:15:29,640 --> 00:15:32,640
code performance coaches in the 
world that I worked with. 

262
00:15:33,120 --> 00:15:37,920
They always said, you know, the 
greatest leading men, like the 

263
00:15:37,920 --> 00:15:45,120
greatest movie stars who were 
men since time, they always come

264
00:15:45,120 --> 00:15:47,720
from the dark side. 
They don't come from their 

265
00:15:47,720 --> 00:15:49,800
light. 
They come from their dark. 

266
00:15:50,520 --> 00:15:52,560
And that is the greatest art 
form. 

267
00:15:53,400 --> 00:15:55,840
That's how I was trained and 
that's what I was taught. 

268
00:15:56,440 --> 00:16:00,240
And they said, you know, think 
of like leading men who come 

269
00:16:00,240 --> 00:16:05,160
from their light and they seemed
a little, they seemed not as 

270
00:16:05,160 --> 00:16:12,000
effective, a little bit soft, a 
little bit not like females 

271
00:16:12,000 --> 00:16:14,320
weren't attracted to them as 
much. 

272
00:16:15,000 --> 00:16:19,080
But the, the leading men now, if
you go back like through John 

273
00:16:19,080 --> 00:16:24,880
Wayne and, and Clark Gable and 
you know, James Dean, they, they

274
00:16:24,960 --> 00:16:32,400
all come from their dark side 
and that's what makes them great

275
00:16:32,400 --> 00:16:35,040
leading men. 
Have you read the book 

276
00:16:35,880 --> 00:16:38,760
Relentless by Tim Grover? 
Oh yeah. 

277
00:16:39,000 --> 00:16:40,960
Yeah, so he's got the same 
philosophy as like that. 

278
00:16:40,960 --> 00:16:42,760
Dark side is what gives them 
their power. 

279
00:16:44,000 --> 00:16:46,400
Boy, ain't that the truth. 
Especially the guys he trained 

280
00:16:46,400 --> 00:16:51,120
like Jordan and Kobe Bryant. 
I mean, they, they had no light 

281
00:16:51,120 --> 00:16:53,120
side to them. 
You know, they were out there to

282
00:16:53,440 --> 00:16:56,600
take you out. 
And I love that's I, those are 

283
00:16:56,600 --> 00:17:00,600
the guys I love the most. 
It's not, it's not, it's funny, 

284
00:17:00,800 --> 00:17:04,480
Robert, because though I don't 
necessarily want to go to dinner

285
00:17:04,480 --> 00:17:06,400
with those guys, but I don't 
care. 

286
00:17:06,440 --> 00:17:07,960
I'm not going to dinner with 
them. 

287
00:17:08,240 --> 00:17:12,079
I want to watch them compete 
because I know it means 

288
00:17:12,079 --> 00:17:15,040
everything to them. 
And same thing for performance, 

289
00:17:15,200 --> 00:17:18,920
same thing for leadership. 
I think it's the same way. 

290
00:17:18,920 --> 00:17:23,960
And I think we've lost that, you
know, we've lost that edge and 

291
00:17:23,960 --> 00:17:30,160
every everybody who's trying to 
fit into this new age of what 

292
00:17:30,160 --> 00:17:33,320
that means to be a leading man 
or what that means to be a, a 

293
00:17:33,320 --> 00:17:37,840
leader as a man. 
So anyway, it's a, it's a great 

294
00:17:37,840 --> 00:17:43,280
conversation to have. 
I got a feeling just based on, 

295
00:17:44,120 --> 00:17:50,720
you know, our culture that we've
kind of bankrupted this, this 

296
00:17:50,720 --> 00:17:54,160
leadership model of where they 
were trying to go. 

297
00:17:54,160 --> 00:17:57,280
And we're going to return to the
classic leadership model, which 

298
00:17:57,280 --> 00:18:01,520
is, you know, somebody who does 
come from their dark side, 

299
00:18:01,520 --> 00:18:05,880
because I think that is where 
we're really effective and we're

300
00:18:05,880 --> 00:18:08,760
really efficient when we come 
from that side. 

301
00:18:09,280 --> 00:18:13,360
Yeah, I feel like you have to, 
you know, be able to identify it

302
00:18:13,360 --> 00:18:16,400
and then harness it. 
I think we've lost sight of that

303
00:18:16,440 --> 00:18:20,200
as a society in large part 
because the narrative now is to 

304
00:18:20,200 --> 00:18:23,400
seek out this balance in life. 
And I've always subscribed to 

305
00:18:23,400 --> 00:18:24,800
the mentality that balances 
bullshit. 

306
00:18:24,800 --> 00:18:29,920
Like, I don't know, no time in 
my life has a great success come

307
00:18:29,920 --> 00:18:33,320
in the wake of living in a 
balanced manner. 

308
00:18:33,400 --> 00:18:36,280
Everything that I'm proud of and
can point to has come from 

309
00:18:36,800 --> 00:18:39,480
periods of utmost chaos and 
intensity. 

310
00:18:39,880 --> 00:18:44,120
And I think the more we strive 
for this work life balance in 

311
00:18:44,120 --> 00:18:47,120
which everything is, you know, 
sunshine and rainbows, the more 

312
00:18:47,120 --> 00:18:55,360
we'll just stay mediocre. 
Boy, that those words, man, from

313
00:18:55,360 --> 00:18:58,800
your mouth to God's ears. 
I say this all the time, like 

314
00:18:58,800 --> 00:19:02,560
people go, well Bo, don't you 
want a little balance in your 

315
00:19:02,560 --> 00:19:04,120
life? 
And I'm like no, I want 

316
00:19:04,120 --> 00:19:07,320
greatness and balance. 
Got nothing to do with grace. 

317
00:19:09,120 --> 00:19:11,480
And have you ever heard the term
tensegrity? 

318
00:19:12,800 --> 00:19:15,440
No. 
So I, I've, I've kind of talked 

319
00:19:15,440 --> 00:19:17,560
about this balance of bullshit 
thing before on the podcast and 

320
00:19:17,560 --> 00:19:20,400
then I came up with this. 
So there's an architectural term

321
00:19:20,560 --> 00:19:23,880
called tensegrity, basically 
meaning tensional integrity. 

322
00:19:24,160 --> 00:19:26,840
And I've got my life divided 
into like the five pillars that 

323
00:19:26,840 --> 00:19:29,600
I put value in. 
So for me it's like health, 

324
00:19:29,880 --> 00:19:32,000
wealth, relationships, 
spirituality and self 

325
00:19:32,000 --> 00:19:36,160
development and all of those 
things are important to me as 

326
00:19:36,200 --> 00:19:38,920
everybody's probably get some 
version of their own pillars, 

327
00:19:39,240 --> 00:19:43,000
but like the notion that they 
all be balanced at at the same 

328
00:19:43,000 --> 00:19:46,120
time unanimously is just not 
realistic if any of those are to

329
00:19:46,120 --> 00:19:48,840
excel. 
So I have this view of tensional

330
00:19:48,840 --> 00:19:51,520
integrity, in which case there 
is times that you know one 

331
00:19:51,520 --> 00:19:55,680
pillar is getting significantly 
more inputs and focused than 

332
00:19:55,680 --> 00:20:00,760
others, but if all are working 
in unison, everything improves 

333
00:20:00,800 --> 00:20:03,400
as one of those improves if that
makes any sense. 

334
00:20:03,920 --> 00:20:08,080
Yeah, no, got it. 
That yeah, I completely agree, 

335
00:20:09,320 --> 00:20:11,240
guy. 
I was just talking to a guy, you

336
00:20:11,240 --> 00:20:15,040
know, just an hour ago and what 
did he say? 

337
00:20:15,040 --> 00:20:17,440
Said something about, you know, 
making money. 

338
00:20:17,440 --> 00:20:21,400
And I I said, you know what? 
I've never thought of it like 

339
00:20:21,400 --> 00:20:22,720
that. 
I think of it. 

340
00:20:23,440 --> 00:20:27,680
I if you're the best at what you
do, guess what? 

341
00:20:27,680 --> 00:20:30,640
Money follows that. 
So I'm gonna, I'm not gonna put 

342
00:20:30,640 --> 00:20:34,680
all my focus on money. 
I'm gonna put it on being the 

343
00:20:34,680 --> 00:20:39,240
best at something and then 
knowing and having faith that 

344
00:20:39,240 --> 00:20:43,360
the money will follow the 
talent, the, the, the being the 

345
00:20:43,360 --> 00:20:46,360
best at something. 
So yeah, I think you're right 

346
00:20:46,360 --> 00:20:47,400
about that. 
So. 

347
00:20:47,400 --> 00:20:50,080
So what are you the absolute 
best in the world at? 

348
00:20:50,920 --> 00:20:54,640
Well, I mean, I've, I've, I've 
there, there's a couple of 

349
00:20:54,640 --> 00:20:56,480
thing, I there, there's a couple
of things. 

350
00:20:57,760 --> 00:21:01,840
One is I've always, every 
declaration that I've ever made,

351
00:21:01,840 --> 00:21:07,120
which is I think four or five. 
I, I, I've always used the term 

352
00:21:07,120 --> 00:21:09,960
the best. 
So when I was 9, I drew up a 

353
00:21:09,960 --> 00:21:13,600
plan and the declaration was I'm
going to be the best safety in 

354
00:21:13,600 --> 00:21:16,280
the world. 
And I had 20 years, right? 

355
00:21:16,280 --> 00:21:21,520
I had 20 years to do it. 
But I always have used the term 

356
00:21:21,520 --> 00:21:27,040
the best because that's the way 
my dad woke us up every morning.

357
00:21:27,040 --> 00:21:29,600
He woke us. 
I grew up on a ranch, cattle 

358
00:21:29,600 --> 00:21:33,120
ranch. 
My dad woke us up every day, 

359
00:21:33,280 --> 00:21:37,480
every single day, all six kids 
by rubbing our backs and telling

360
00:21:37,480 --> 00:21:41,160
us we were the best. 
And so I grew up kind of going, 

361
00:21:41,160 --> 00:21:43,000
well, I guess that's what's 
expected. 

362
00:21:43,480 --> 00:21:45,480
I guess second best is not 
accepted. 

363
00:21:45,760 --> 00:21:48,800
And the best is 'cause that's 
what dad said every damn 

364
00:21:48,800 --> 00:21:51,520
morning. 
And he didn't say much, but 

365
00:21:51,520 --> 00:21:58,160
that's he did say that. 
So that's how I made the dreams 

366
00:21:58,160 --> 00:22:02,000
and the declarations that I've 
had in my life have always had 

367
00:22:02,000 --> 00:22:04,960
to determine the best in it. 
So I wanted to be the best 

368
00:22:04,960 --> 00:22:07,480
safety in the world. 
That actually came true, like 

369
00:22:07,840 --> 00:22:12,080
many, many years later, you 
know, I was named the the top 

370
00:22:12,080 --> 00:22:15,920
safety in the country. 
And then I, when I went into the

371
00:22:15,920 --> 00:22:19,560
playwriting world, I wanted to 
be the best stage performer of 

372
00:22:19,560 --> 00:22:24,280
my time. 
And that's how things went. 

373
00:22:25,160 --> 00:22:30,920
And I, but I always have a long 
timeline to those things. 

374
00:22:30,920 --> 00:22:35,040
There's always, in fact, I 
sometimes throw away the 

375
00:22:35,040 --> 00:22:39,120
timeline completely where there 
isn't 1, where you know, most 

376
00:22:39,120 --> 00:22:42,520
people say when you know, when 
you're making your, your dreams 

377
00:22:42,520 --> 00:22:46,320
or your, you know, whatever your
goals, they always say to put a 

378
00:22:46,320 --> 00:22:48,840
time on it. 
And I always go, well, does it 

379
00:22:48,840 --> 00:22:51,560
really matter if I'm going to be
the best at something? 

380
00:22:51,560 --> 00:22:55,280
Does it matter when that is? 
Or does it matter that I'm on 

381
00:22:55,280 --> 00:22:57,120
the top? 
I'm the best. 

382
00:22:57,800 --> 00:23:03,600
And so as I go, I've as I've 
done this over my life, I've, 

383
00:23:03,920 --> 00:23:08,720
I've only done it in a few areas
and I have end up being world 

384
00:23:08,720 --> 00:23:15,120
class in those areas. 
And now I think what I am, this 

385
00:23:15,120 --> 00:23:20,360
is I, I think I'm the best at 
exactly what my dad was the best

386
00:23:20,360 --> 00:23:23,120
at. 
Here's what he was the best at. 

387
00:23:23,720 --> 00:23:26,800
He, he was a cowboy, right? 
He's just a regular dude, you 

388
00:23:26,800 --> 00:23:30,920
know, never accused of being the
smartest dude in the world, 

389
00:23:30,920 --> 00:23:34,760
never the most educated. 
He was a man of the earth. 

390
00:23:35,160 --> 00:23:40,080
So he raised cattle. 
He, he knew animals, he knew 

391
00:23:40,080 --> 00:23:44,000
life and death every single day.
He also fought in the war on the

392
00:23:44,000 --> 00:23:46,040
front lines in Korea. 
So he knew that. 

393
00:23:46,480 --> 00:23:50,720
He knew regular stuff, real life
stuff. 

394
00:23:51,520 --> 00:23:57,560
But here is his best thing. 
He saw your greatness no matter 

395
00:23:57,560 --> 00:23:59,240
who you were. 
He saw it. 

396
00:24:00,080 --> 00:24:04,840
And not only did he see it, he 
said it like he spoke about it. 

397
00:24:05,880 --> 00:24:08,000
So he wasn't a guy who shared a 
lot. 

398
00:24:08,040 --> 00:24:10,760
He wasn't a guy who made 
speeches. 

399
00:24:11,240 --> 00:24:14,400
He wasn't a that way. 
Here's what he was. 

400
00:24:14,640 --> 00:24:19,120
He said he saw me, he saw my 
brother, he saw our friends, he 

401
00:24:19,120 --> 00:24:21,280
saw people. 
And he said, you know what, 

402
00:24:21,960 --> 00:24:27,640
you're the best in the world, go
do this. 

403
00:24:27,680 --> 00:24:33,920
You're the best at that. 
Be loyal to that thing and 

404
00:24:33,920 --> 00:24:38,040
nothing else. 
And if you don't stop at that 

405
00:24:38,040 --> 00:24:42,040
stuff, if you don't quit, then 
you're going to end up the best 

406
00:24:42,040 --> 00:24:45,800
in the world at that thing. 
That's what he was the best at. 

407
00:24:46,720 --> 00:24:51,120
He saw people in a certain way. 
He carved out a big space for 

408
00:24:51,120 --> 00:24:52,920
them to live into that 
greatness. 

409
00:24:53,320 --> 00:24:55,000
And he was very patient about 
it. 

410
00:24:55,800 --> 00:25:00,480
He just kept seeing you and kept
speaking it until you lived into

411
00:25:00,480 --> 00:25:02,600
it. 
That's what he was the best at. 

412
00:25:02,640 --> 00:25:07,360
I, it turns out I'm really, I'm 
really good at that. 

413
00:25:08,280 --> 00:25:11,920
I'm good at that with my with my
kids and I'm good with that with

414
00:25:11,920 --> 00:25:19,240
my family and my clients. 
And yeah, so that that, you 

415
00:25:19,240 --> 00:25:22,800
know, and I've gone through many
iterations of this like wanting 

416
00:25:22,800 --> 00:25:25,560
to be the best safety, wanting 
to be the best playwright or 

417
00:25:25,560 --> 00:25:28,880
stage performer or husband or or
or father. 

418
00:25:29,520 --> 00:25:33,560
But that is the thing I think I 
have that that he passed down to

419
00:25:33,560 --> 00:25:37,520
me that is most valuable. 
So I'm assuming neither you nor 

420
00:25:37,520 --> 00:25:39,720
your dad were fans of 
participation awards. 

421
00:25:41,320 --> 00:25:42,640
No, we didn't. 
You know what? 

422
00:25:42,640 --> 00:25:47,400
But when I those are pretty 
funny, right? 

423
00:25:47,840 --> 00:25:54,280
There is it is funny. 
We constantly make fun of that 

424
00:25:54,760 --> 00:25:57,600
all the time, right? 
All the time. 

425
00:25:57,600 --> 00:26:04,360
And it is never been a part of 
our of our thing. 

426
00:26:04,360 --> 00:26:08,200
You know, my brother Robert, 
this is funny, funny thing 

427
00:26:08,200 --> 00:26:12,160
because that you're right, that 
was, we didn't talk about that 

428
00:26:12,160 --> 00:26:13,600
shit. 
You know, I mean, it wasn't a 

429
00:26:13,600 --> 00:26:18,400
part of our upbringing. 
So my brother ended up being a 

430
00:26:18,400 --> 00:26:23,720
first round pick to the New 
England Patriots and he was the 

431
00:26:24,000 --> 00:26:27,640
first quarterback to take the 
New England Patriots to a Super 

432
00:26:27,640 --> 00:26:29,240
Bowl. 
So they've never been to the 

433
00:26:29,240 --> 00:26:33,600
Super Bowl in their existence. 
And my brother was the first guy

434
00:26:33,600 --> 00:26:37,960
to take him to a Super Bowl. 
Well, they lost that Super Bowl 

435
00:26:37,960 --> 00:26:43,320
to the Chicago Bears 1985. 
Well, most people don't know 

436
00:26:43,320 --> 00:26:50,720
this, but when you lose a Super 
Bowl, you get a ring because you

437
00:26:50,720 --> 00:26:55,320
won the AFC. 
So in the AFC and NFC, they each

438
00:26:55,320 --> 00:26:58,440
get you get, you get a ring for 
winning the Super Bowl and you 

439
00:26:58,440 --> 00:27:01,960
get a ring to win the the runner
up for the Super Bowl. 

440
00:27:02,600 --> 00:27:07,640
So, and it's a big old gaudy 
ring, you know, so my brother 

441
00:27:07,640 --> 00:27:12,080
loses the Super Bowl and gets a 
Super Bowl ring for being the 

442
00:27:12,080 --> 00:27:14,680
AFC champions, the New England 
Patriots. 

443
00:27:15,520 --> 00:27:20,680
So they hand you this ring at 
this ceremony, right, for the, 

444
00:27:21,120 --> 00:27:24,720
and each team member gets one of
these gaudy rings and they all 

445
00:27:24,720 --> 00:27:28,640
put it on. 
Well, to this day, now that was 

446
00:27:28,800 --> 00:27:33,280
in 1985. 
To this day, my brother has 

447
00:27:33,280 --> 00:27:37,840
never put that ring on. 
Isn't that funny? 

448
00:27:38,680 --> 00:27:43,000
And that's that's runner up to 
the the world champion, right? 

449
00:27:43,200 --> 00:27:47,080
He never to this day, I don't 
know how many years ago that 

450
00:27:47,080 --> 00:27:52,400
was, has put that ring on. 
That ring sits. 

451
00:27:53,160 --> 00:27:56,000
That ring just sits in the box 
that it was given to him. 

452
00:27:58,000 --> 00:28:00,080
That's awesome. 
I always think that's funny, 

453
00:28:00,080 --> 00:28:02,520
man. 
I always think that that is 

454
00:28:02,520 --> 00:28:08,640
crazy and, and even the trophies
that even the trophies we did 

455
00:28:08,640 --> 00:28:11,920
win while playing, whether it 
was a championship here or all 

456
00:28:11,920 --> 00:28:17,800
league or whatever it was, we I 
don't know as a family that that

457
00:28:17,800 --> 00:28:20,120
wasn't really our thing. 
Like we didn't put those on 

458
00:28:20,120 --> 00:28:23,240
display for some reason. 
Yeah. 

459
00:28:23,600 --> 00:28:31,120
We, we played the game, you 
know, it, it was for the game's 

460
00:28:31,120 --> 00:28:33,120
sake and it was for your 
teammates. 

461
00:28:33,120 --> 00:28:39,680
It was, it was, it wasn't about 
rings and it wasn't about 

462
00:28:39,680 --> 00:28:42,800
trophies or awards. 
It just seemed like you were 

463
00:28:42,800 --> 00:28:46,000
playing for the guy next to you 
and you're playing for your 

464
00:28:46,000 --> 00:28:49,800
school and the pride of that and
the community. 

465
00:28:50,360 --> 00:28:52,600
And that's kind of how we were 
raised. 

466
00:28:52,760 --> 00:28:55,760
So I realized that that's a 
completely different way of 

467
00:28:56,160 --> 00:28:58,720
approaching sports these days, 
right? 

468
00:28:58,800 --> 00:29:03,400
It's much different now. 
No, I What'd you say? 

469
00:29:03,560 --> 00:29:06,000
I, I totally agree. 
That's why I think I'm drawn to,

470
00:29:06,000 --> 00:29:09,080
to bodybuilding because it's 
like a total individual sport. 

471
00:29:09,080 --> 00:29:12,800
Like I, I have to reap what I 
sow If I don't put in the work, 

472
00:29:12,800 --> 00:29:16,120
I don't succeed black and white,
there's no teammates that I can 

473
00:29:16,480 --> 00:29:19,280
rely on. 
So I think that's been kind of 

474
00:29:19,280 --> 00:29:22,360
my way to hedge against the 
societal standards that we now 

475
00:29:22,360 --> 00:29:24,800
see ourselves with. 
It's like I'm not looking to 

476
00:29:24,800 --> 00:29:27,000
anybody to save me. 
I'm either going to win or I'm 

477
00:29:27,000 --> 00:29:28,760
going to fail, but it's 100% my 
own doing. 

478
00:29:30,120 --> 00:29:33,200
Yeah, no, I love that. 
Yeah, that's, it's so true. 

479
00:29:33,520 --> 00:29:36,880
I always hear that about 
individual sports people, 

480
00:29:36,880 --> 00:29:41,320
whether it's tennis or golf or 
bodybuilding and how it's just 

481
00:29:41,320 --> 00:29:44,880
you standing out there and if 
you fail, guess what? 

482
00:29:45,120 --> 00:29:49,120
You fail. 
But if you win, it's you, you 

483
00:29:49,120 --> 00:29:54,400
know, like you're responsible. 
I like that. 100% so so talk to 

484
00:29:54,400 --> 00:29:58,080
me about post playwright. 
So after the the the play, did 

485
00:29:58,080 --> 00:30:02,080
you continue to pursue a career 
in theater or is that the point 

486
00:30:02,080 --> 00:30:04,360
that would in which you kind of 
turned more towards work with 

487
00:30:04,360 --> 00:30:08,520
people on a one-on-one basis, 
helping them to, you know, 

488
00:30:08,520 --> 00:30:11,720
figure out and dissect and 
illustrate their own life story?

489
00:30:12,520 --> 00:30:17,360
Yeah, it, it, it did turn into 
that, but I did the play for 17 

490
00:30:17,360 --> 00:30:20,760
years. 
So it was the long run it, it 

491
00:30:20,760 --> 00:30:26,200
was 1300 performances. 
So it, it was, it was a lot. 

492
00:30:26,200 --> 00:30:29,280
But you know what? 
It, and I always tell my clients

493
00:30:29,280 --> 00:30:33,800
this, that, that come to me and 
want to know and want to learn 

494
00:30:33,840 --> 00:30:37,160
their own story and how to tell 
it so that you can build your 

495
00:30:37,160 --> 00:30:41,120
own business based on that 
story, which that's what I do 

496
00:30:41,120 --> 00:30:45,560
now. 
But everyone, once you master 

497
00:30:45,560 --> 00:30:49,720
the ability to tell your own 
story, it's kind of like you and

498
00:30:49,720 --> 00:30:51,840
me are kind of doing like that 
today. 

499
00:30:51,840 --> 00:30:55,120
Like we're here sharing personal
stories. 

500
00:30:55,200 --> 00:30:57,080
I'm sharing mine, you're sharing
yours. 

501
00:30:57,320 --> 00:31:00,560
And we're seeing where they 
connect, like we're finding a 

502
00:31:00,560 --> 00:31:04,600
common ground among each other 
through each other's stories. 

503
00:31:05,160 --> 00:31:07,440
And that's the best way to build
intimacy. 

504
00:31:07,440 --> 00:31:11,040
That's the best well way to 
build trust in our trusted 

505
00:31:11,040 --> 00:31:14,640
depleted world. 
And that's what I always tell 

506
00:31:14,640 --> 00:31:16,440
them. 
And I always say, listen, if you

507
00:31:16,440 --> 00:31:22,080
master the ability to express 
yourself and share it like 

508
00:31:22,080 --> 00:31:26,080
personally with people where it 
reveals kind of your 

509
00:31:26,080 --> 00:31:33,720
shortcomings and your pain, that
is the quickest way to build 

510
00:31:33,720 --> 00:31:36,360
your brand. 
Just that right there. 

511
00:31:36,920 --> 00:31:39,360
And that's what I've been able 
to do. 

512
00:31:39,360 --> 00:31:41,360
That's what my clients have been
able to do. 

513
00:31:41,960 --> 00:31:46,640
And it's only because most 
people always want to share 

514
00:31:46,640 --> 00:31:49,160
their highlights, right? 
They want to share their 

515
00:31:49,160 --> 00:31:52,320
championships. 
They don't want to share the 

516
00:31:52,320 --> 00:31:57,880
road to get to that championship
because it's it's filled with 

517
00:31:57,880 --> 00:32:03,200
blood and sweat and pain and 
embarrassment and shame. 

518
00:32:03,600 --> 00:32:07,560
No one wants to share that part.
That's the only part that people

519
00:32:07,560 --> 00:32:11,240
are listening for and wanna 
hear, 'cause that's the only 

520
00:32:11,240 --> 00:32:15,520
connective thing to a story is 
that That's why every movie kind

521
00:32:15,520 --> 00:32:20,640
of begins exactly the same way. 
It starts at the lowest moment. 

522
00:32:21,480 --> 00:32:25,520
And you know, that's why they're
a story. 

523
00:32:25,520 --> 00:32:29,760
If stories, if movies started at
the highest moment, there would 

524
00:32:29,760 --> 00:32:32,320
be no story to tell. 
Story's over. 

525
00:32:32,760 --> 00:32:34,400
You've got to start at your 
lowest moment. 

526
00:32:34,400 --> 00:32:36,200
So that's what I've learned to 
do. 

527
00:32:36,200 --> 00:32:43,440
But going from the writing, the 
play to that was people just 

528
00:32:43,440 --> 00:32:47,720
started coming to me backstage 
after a show. 

529
00:32:48,120 --> 00:32:53,320
So this is, you know, where we 
opened in New York, and usually 

530
00:32:53,560 --> 00:32:56,720
people knock on the stage door 
and they want to meet you or 

531
00:32:56,720 --> 00:32:59,440
they want to get a picture or an
autograph or whatever. 

532
00:32:59,440 --> 00:33:03,280
They're fans of the show, but 
that didn't happen to me. 

533
00:33:03,640 --> 00:33:08,080
What happened to me was it was 
all business owners coming 

534
00:33:08,080 --> 00:33:15,440
backstage. 
It was all, you know, owners of 

535
00:33:15,440 --> 00:33:18,320
industry. 
Like in New York City, the guys 

536
00:33:18,320 --> 00:33:21,400
who had their names on 
skyscrapers, they would come 

537
00:33:21,400 --> 00:33:24,960
backstage and they wouldn't be 
there for a picture, and they 

538
00:33:24,960 --> 00:33:26,240
wouldn't be there for an 
autograph. 

539
00:33:26,480 --> 00:33:31,600
They'd be there because they 
said, hey, man, can you bring 

540
00:33:31,600 --> 00:33:36,440
this to my company? 
And I was like, me and my, my 

541
00:33:36,440 --> 00:33:39,040
wife was a producer of the play 
and I was, you know, the, the 

542
00:33:39,040 --> 00:33:42,640
writer and the performer. 
And we would say, no, no, this 

543
00:33:42,640 --> 00:33:46,680
is a theater piece. 
We don't take it to companies. 

544
00:33:47,240 --> 00:33:51,600
And they're like, wow, that's 
too bad because we pay this much

545
00:33:52,040 --> 00:33:54,640
and me and my wife are looking 
at each other going, well, maybe

546
00:33:54,640 --> 00:34:01,480
we could do that. 
So, so it opened a whole new 

547
00:34:01,480 --> 00:34:06,800
world for us where we didn't 
know what people wanted from the

548
00:34:06,800 --> 00:34:09,120
play. 
We didn't know why they were 

549
00:34:09,120 --> 00:34:15,920
attracted enough to bring their 
bring the play to their company,

550
00:34:16,159 --> 00:34:19,920
to grow their businesses. 
And you know what it was? 

551
00:34:19,920 --> 00:34:26,040
It was my ability to tell my own
story because they knew somehow 

552
00:34:26,040 --> 00:34:29,239
their sales force or their 
executive team. 

553
00:34:29,239 --> 00:34:34,239
If they knew their own story and
could tell it the way I did on 

554
00:34:34,440 --> 00:34:39,239
the in the theater, then they 
would grow their industry and 

555
00:34:39,239 --> 00:34:41,560
they would grow their brands and
they would grow their company. 

556
00:34:42,280 --> 00:34:47,120
And that was kind of shocking to
us to understand that's what 

557
00:34:47,120 --> 00:34:51,000
they were attracted to, but 
that's where we got our start. 

558
00:34:51,000 --> 00:34:56,880
So it started to really grow and
it kind of explode in the 

559
00:34:56,880 --> 00:35:01,880
business world. 
And what they wanted was me to 

560
00:35:01,880 --> 00:35:05,920
teach their people how to do 
what I do on stage. 

561
00:35:06,400 --> 00:35:09,640
And that's where we started. 
So that's what we do and that's 

562
00:35:09,640 --> 00:35:15,720
what we still do today. 
And, and so we teach businesses,

563
00:35:16,120 --> 00:35:20,560
small businesses, like we teach 
financial advisors, we teach 

564
00:35:20,680 --> 00:35:25,080
doctors how to grow their 
practice by sharing themselves, 

565
00:35:25,080 --> 00:35:29,320
by having the ability and the 
training that I've had in 

566
00:35:29,320 --> 00:35:32,920
telling their own stories. 
And these stories are of aim. 

567
00:35:32,920 --> 00:35:34,480
You know, they're not of 
success. 

568
00:35:34,720 --> 00:35:40,040
They're of their, their lack of 
success at first when they were 

569
00:35:40,040 --> 00:35:44,320
growing their companies. 
That's what people, that's what 

570
00:35:44,320 --> 00:35:47,080
human beings connect to the 
most. 

571
00:35:48,080 --> 00:35:51,520
So if you think about the world 
we live in right now, where 

572
00:35:51,520 --> 00:35:56,680
we're so disconnected and so, 
you know, at each other's 

573
00:35:56,680 --> 00:36:02,240
throats seemingly and, and, and 
our trust level is at its lowest

574
00:36:02,240 --> 00:36:05,520
level that it's ever been. 
Well, then I started thinking, 

575
00:36:05,520 --> 00:36:10,120
well, who? 
Who can restore the trust that's

576
00:36:10,120 --> 00:36:13,960
been eroded over time, 'cause 
there was a time where you and 

577
00:36:13,960 --> 00:36:18,880
me, Robert, trusted the doctors 
in our lives. 

578
00:36:18,880 --> 00:36:20,960
We trusted them, whatever they 
said we did. 

579
00:36:22,040 --> 00:36:27,360
That's not true anymore. 
And now we can go to the leaders

580
00:36:27,360 --> 00:36:30,680
in our world or the coaches in 
our world or the financial 

581
00:36:30,680 --> 00:36:35,560
advisors in our world and say, 
wow, I used to trust them, why 

582
00:36:35,560 --> 00:36:39,440
don't I anymore? 
Why is our trust? 

583
00:36:40,720 --> 00:36:47,160
Why is it at this level? 
And who can restore it? 

584
00:36:47,320 --> 00:36:50,600
That's what I thought. 
And I said, well, the quickest 

585
00:36:50,600 --> 00:36:55,720
way that I know how to restore 
trust is to share yourself. 

586
00:36:56,120 --> 00:36:59,560
And you've got to share yourself
in a certain way, meaning you've

587
00:36:59,560 --> 00:37:02,120
got to start at your lowest 
moment. 

588
00:37:02,520 --> 00:37:05,680
And I call that a defining 
moment story. 

589
00:37:06,280 --> 00:37:10,640
So we start at our lowest 
moment, which defines who we are

590
00:37:10,640 --> 00:37:13,360
going forward after that lowest 
moment. 

591
00:37:13,760 --> 00:37:19,080
And if you think about story, 
that's where every great movie 

592
00:37:19,080 --> 00:37:23,040
begins. 
It begins at the bottom of the 

593
00:37:23,040 --> 00:37:26,920
mountain. 
And then the story is how do you

594
00:37:26,920 --> 00:37:28,840
climb that mountain? 
That's the story. 

595
00:37:29,720 --> 00:37:32,760
So think of every Tom Cruise 
movie. 

596
00:37:32,760 --> 00:37:39,040
Think of every movie like Rocky 
or Braveheart or or Wizard of 

597
00:37:39,040 --> 00:37:42,840
Oz. 
It all starts at our lowest 

598
00:37:42,840 --> 00:37:46,720
moment. 
But we have these dreams to 

599
00:37:46,720 --> 00:37:48,640
achieve greatness, like in 
Rocky's. 

600
00:37:49,560 --> 00:37:52,000
For the example of Rocky, he's a
bum fighter. 

601
00:37:52,000 --> 00:37:57,400
He's not He's a bum, but he 
wants he gets picked to fight 

602
00:37:57,400 --> 00:38:00,640
the heavyweight champion of the 
world, right? 

603
00:38:00,880 --> 00:38:03,320
That means he's got to go from 
the bottom. 

604
00:38:03,640 --> 00:38:06,320
And if he can beat Apollo Creed,
he's at the top. 

605
00:38:06,800 --> 00:38:09,280
That's called great 
storytelling. 

606
00:38:10,200 --> 00:38:13,840
That if if you think, if you 
think of Sylvester Stallone, 

607
00:38:14,840 --> 00:38:21,240
like as a man, he was a he was 
an unemployed actor who could 

608
00:38:21,240 --> 00:38:24,160
not get a job in Hollywood. 
So what does he do? 

609
00:38:24,680 --> 00:38:26,560
He does what you and me should 
do. 

610
00:38:26,560 --> 00:38:29,920
If we're at the bottom, he says,
you know what I'm going to do? 

611
00:38:31,280 --> 00:38:33,160
I'm going to write my own 
ticket. 

612
00:38:34,160 --> 00:38:37,400
I'm going to write a movie that 
I own. 

613
00:38:38,040 --> 00:38:41,920
And I get to say, who plays the 
part of Rocky? 

614
00:38:42,920 --> 00:38:47,880
So he writes himself a movie, 
and no one wants to hire this 

615
00:38:47,880 --> 00:38:52,920
dude, but the story is told so 
well, the script is so good that

616
00:38:52,920 --> 00:38:56,920
they go, yes, we'll buy this 
movie and guess what? 

617
00:38:57,040 --> 00:39:02,640
We'll let you play the part. 
So that's what I did with my 

618
00:39:02,640 --> 00:39:06,240
life, and that's what I teach 
business people to do with their

619
00:39:06,240 --> 00:39:09,240
lives. 
Like you're taking over your 

620
00:39:09,240 --> 00:39:13,560
whole existence. 
Because Sylvester Stallone was 

621
00:39:13,560 --> 00:39:18,640
smart enough to know that if he 
put himself in the underdog 

622
00:39:18,640 --> 00:39:23,200
position in this story and he 
played that role, that he would 

623
00:39:23,200 --> 00:39:26,240
employ himself for the rest of 
his life. 

624
00:39:26,440 --> 00:39:28,360
And he has certainly done that, 
hasn't he? 

625
00:39:29,240 --> 00:39:33,480
Same for same for you and me, 
same for us. 

626
00:39:33,480 --> 00:39:35,360
We start at the bottom with that
story. 

627
00:39:35,600 --> 00:39:40,920
We tell the story. 
My experience has been, Robert, 

628
00:39:40,920 --> 00:39:46,680
that once I wrote that play way 
back and it opened right after 

629
00:39:46,680 --> 00:39:52,160
911 in New York City. 
Ever since that day, I have 

630
00:39:52,160 --> 00:39:56,560
never had to wait for the phone 
to ring again because the story 

631
00:39:56,560 --> 00:40:02,880
was out there and people trusted
it and people wanted to learn by

632
00:40:02,880 --> 00:40:07,760
it and be around it. 
And that has been the way I I 

633
00:40:08,040 --> 00:40:12,320
built that first brand, that 
first play, which led to 

634
00:40:12,360 --> 00:40:15,000
everything else. 
And that's the reason why it's 

635
00:40:15,000 --> 00:40:18,200
important to me because after 
football, I didn't know what the

636
00:40:18,200 --> 00:40:21,520
hell I was going to do if I 
couldn't hurt people or hit 

637
00:40:21,520 --> 00:40:24,240
people. 
I just, I just thought I was 

638
00:40:24,240 --> 00:40:26,160
going to end up in a really bad 
place. 

639
00:40:26,920 --> 00:40:32,400
And I ended up saving my own 
butt by learning and being great

640
00:40:32,520 --> 00:40:35,440
at being on the stage and 
telling people stories so that 

641
00:40:35,440 --> 00:40:37,880
they trusted me and we could 
then go deeper. 

642
00:40:38,480 --> 00:40:41,440
Out of curiosity, is there any 
way to to view that play as it 

643
00:40:41,440 --> 00:40:44,080
recorded or people can can view 
it now that now that it's not 

644
00:40:44,080 --> 00:40:48,040
playing? 
That you know what it is there. 

645
00:40:49,360 --> 00:40:54,120
It's funny. 
If so, I have an event that is a

646
00:40:54,120 --> 00:40:58,120
personal story, power event. 
And I take 3 days and I train 

647
00:40:58,120 --> 00:41:00,240
people, you know, how to tell 
their story. 

648
00:41:00,840 --> 00:41:05,240
And so on day one we, we, we 
uncover what their defining 

649
00:41:05,240 --> 00:41:09,400
moment story is. 
And then day 2, we physicalize 

650
00:41:09,400 --> 00:41:11,680
that thing. 
Like we bring it into existence 

651
00:41:11,840 --> 00:41:16,080
with our bodies. 
And then we learn how to tell, 

652
00:41:16,840 --> 00:41:19,680
how to make money by telling 
that story. 

653
00:41:20,240 --> 00:41:28,800
So I think that's the only way 
that people can get that product

654
00:41:28,800 --> 00:41:33,920
because we have a product that 
when people buy that event, when

655
00:41:33,920 --> 00:41:38,520
they enroll in that event, we 
send them some pre work and the 

656
00:41:38,520 --> 00:41:42,920
actual recording of the play, 
like the video recording of the 

657
00:41:42,920 --> 00:41:49,200
play, it's all digital now is on
that pre work that we send them.

658
00:41:49,720 --> 00:41:54,320
So I, I'm, I could be wrong, 
I'll ask my team, but if there 

659
00:41:54,320 --> 00:41:57,280
is a way to get that, I'll let, 
I'll let you guys know. 

660
00:41:57,720 --> 00:41:59,920
But I know that's one way to do 
it. 

661
00:41:59,920 --> 00:42:05,120
You, you got to come train with 
me so that that play is, you 

662
00:42:05,120 --> 00:42:07,880
know, out there. 
You'll, you can maybe you can 

663
00:42:07,880 --> 00:42:12,240
see some clips somewhere. 
I'm not 100% sure, but I, I did 

664
00:42:12,240 --> 00:42:16,040
that play for 17 years and I 
thought I was going to die doing

665
00:42:16,040 --> 00:42:18,520
that play, but man, it was, it 
was, it's rough. 

666
00:42:19,360 --> 00:42:21,400
It's a good play. 
It's a really, it's a really 

667
00:42:21,400 --> 00:42:24,760
good story and it really kind of
started everything for me. 

668
00:42:25,200 --> 00:42:27,200
Well, I've always enjoyed 
theater, so I would I would 

669
00:42:27,200 --> 00:42:29,800
totally see if I can find that 
and I'd love to to watch 

670
00:42:29,800 --> 00:42:33,480
otherwise, not to just do your 
master class session and and 

671
00:42:33,480 --> 00:42:37,640
watch there with the homework. 
Yeah, yeah, that, that'd be fun.

672
00:42:37,640 --> 00:42:42,280
Come, come see us in La Jolla. 
We do it every year and twice a 

673
00:42:42,280 --> 00:42:46,440
year in in a theater. 
And it's, it's amazing training.

674
00:42:46,560 --> 00:42:51,840
It's, it's because I, I hired 
the best to train me many years 

675
00:42:51,840 --> 00:42:55,360
ago. 
And now that same team trains 

676
00:42:55,360 --> 00:42:57,360
you with me. 
You know what I mean? 

677
00:42:57,720 --> 00:43:01,680
So my wife, myself, my movement 
guy, the people who trained me 

678
00:43:01,880 --> 00:43:04,680
train you. 
And it's, it's really something 

679
00:43:04,680 --> 00:43:08,480
we, I, I love it. 
We've been doing it about 14 

680
00:43:08,480 --> 00:43:12,560
years and you know, it sells out
every year. 

681
00:43:12,840 --> 00:43:16,560
We do it twice a year and it's 
just three days of like your 

682
00:43:16,560 --> 00:43:21,440
story, your physicality, your 
ability to make money telling 

683
00:43:21,440 --> 00:43:23,120
that story. 
So it's pretty cool. 

684
00:43:23,760 --> 00:43:27,680
Of those 3 components, the the 
discovery, the manifestation, 

685
00:43:27,760 --> 00:43:31,000
and the monetization, where do 
you find people have the most 

686
00:43:31,560 --> 00:43:35,320
inherent struggle? 
Physicality. 

687
00:43:36,160 --> 00:43:38,960
How so? 
Physicality only because I you 

688
00:43:38,960 --> 00:43:45,720
probably wouldn't this for 
athletes, they're really good at

689
00:43:45,720 --> 00:43:47,640
this. 
They're good because they 

690
00:43:47,640 --> 00:43:50,920
understand physicality. 
I'll just say this. 

691
00:43:52,680 --> 00:43:54,560
We're we'll find your story on 
day one. 

692
00:43:54,560 --> 00:43:59,560
That's that pretty that comes 
pretty quick, this physicality 

693
00:43:59,560 --> 00:44:05,120
thing because we live in a world
that is so living in a cubicle, 

694
00:44:05,320 --> 00:44:10,120
looking at a little phone, we 
have reduced our physical 

695
00:44:10,120 --> 00:44:15,160
presence so much that it's it's 
we have to relearn it. 

696
00:44:17,280 --> 00:44:20,200
Here's how we relearn it. 
I'll, I'll, I'll, I'll just tell

697
00:44:20,200 --> 00:44:23,640
you guys how we do this. 
You'll love this, Robert. 

698
00:44:23,840 --> 00:44:26,680
Sometimes it scares certain 
people. 

699
00:44:27,960 --> 00:44:30,400
So my movement coach, he's the 
greatest movement coach in the 

700
00:44:30,400 --> 00:44:33,240
world. 
If you see somebody win an 

701
00:44:33,240 --> 00:44:38,080
Academy Award and gets up and 
starts thanking people, my guy 

702
00:44:38,080 --> 00:44:43,840
always gets thanked because he 
is usually the the physical 

703
00:44:43,840 --> 00:44:48,120
coach for that performer. 
And that goes for Leonardo 

704
00:44:48,120 --> 00:44:52,680
DiCaprio, Tobey Maguire, Margot 
Robbie, Like the greatest actors

705
00:44:52,680 --> 00:44:56,880
there are work with this dude. 
And I bring him to La Jolla with

706
00:44:56,880 --> 00:45:01,480
us 'cause he is the absolute 
best. 

707
00:45:01,480 --> 00:45:05,560
But I just want to tell you 
where the where his training 

708
00:45:05,560 --> 00:45:11,040
comes from 'cause you. 
It's kind of odd for some 

709
00:45:11,040 --> 00:45:12,440
people. 
Yeah, I'm not even. 

710
00:45:12,440 --> 00:45:14,240
So what? 
A movement coach consists of. 

711
00:45:15,000 --> 00:45:17,120
Right. 
Yeah, No one even knows there is

712
00:45:17,120 --> 00:45:23,480
such a thing. 
This guy's training, how he 

713
00:45:23,480 --> 00:45:30,880
trained me was he said to me, he
goes, Bo, you know, you're a 

714
00:45:31,320 --> 00:45:35,240
former professional athlete, so 
you might know this, but I'll 

715
00:45:35,240 --> 00:45:40,600
tell you just in case you don't.
We human beings are animals, 

716
00:45:41,000 --> 00:45:42,000
right? 
We're animals. 

717
00:45:42,000 --> 00:45:44,320
And I'm like, yeah, yeah, I get 
that. 

718
00:45:44,320 --> 00:45:47,640
I feel like I feel very 
animalistic on a field, like 

719
00:45:47,680 --> 00:45:50,360
very dangerous and very like 
instinctual. 

720
00:45:50,760 --> 00:45:52,120
I get it. 
I get it. 

721
00:45:52,160 --> 00:45:58,400
And he goes, not only are we 
animals, but we are predatory 

722
00:45:58,400 --> 00:46:02,600
animals. 
So we're not squirrels, we're 

723
00:46:02,600 --> 00:46:05,440
not rabbits, right? 
We're not prey. 

724
00:46:06,200 --> 00:46:11,000
We're predatory. 
Meaning we are always on the 

725
00:46:11,000 --> 00:46:16,000
hunt instinctually. 
We are always picking out 

726
00:46:17,080 --> 00:46:20,920
danger, always, always in our 
life. 

727
00:46:21,560 --> 00:46:27,680
Now, society has taught you to 
squash that instinct, right? 

728
00:46:27,680 --> 00:46:31,640
In fact, they promote the 
opposite of that and want you to

729
00:46:31,640 --> 00:46:34,520
apologize for that. 
But that's actually the most 

730
00:46:34,520 --> 00:46:38,960
powerful thing about us, 
especially if you're a 

731
00:46:38,960 --> 00:46:42,520
performer. 
So check that isn't that funny? 

732
00:46:43,000 --> 00:46:47,400
Especially if you're a if you're
in the business of people's eyes

733
00:46:47,400 --> 00:46:52,440
on you, whether that means a 
ballet dancer, whether that 

734
00:46:52,440 --> 00:46:56,120
means a trapeze artist, whether 
that means a musician or a 

735
00:46:56,120 --> 00:47:00,880
bodybuilder, a football player, 
a basketball player, a a 

736
00:47:00,880 --> 00:47:07,440
juggler, a speaker, a leader, 
they are in the business of 

737
00:47:07,800 --> 00:47:12,160
performance. 
People have to keep their eyes 

738
00:47:12,160 --> 00:47:21,280
on you for you to be effective. 
So he, my guy, comes from this 

739
00:47:22,000 --> 00:47:28,520
world of predatory animals, 
especially cats, cheetahs, 

740
00:47:28,520 --> 00:47:34,640
lions, leopards, those kind of 
animals, studies them, has us 

741
00:47:34,640 --> 00:47:39,760
study them. 
And so when you see one of his 

742
00:47:40,280 --> 00:47:44,600
actors, one of his musicians, 
one of his people that he 

743
00:47:44,600 --> 00:47:47,880
trains, you can spot him a mile 
away. 

744
00:47:48,360 --> 00:47:54,320
In fact, Robert, if you remember
the Elvis movie that came out 

745
00:47:54,320 --> 00:47:59,880
like maybe two years ago and the
guy who played Elvis got 

746
00:47:59,880 --> 00:48:03,120
nominated for Academy Award, his
name's Austin Butler. 

747
00:48:03,520 --> 00:48:10,360
Well, I didn't know that Jean 
Louis, my, my, my perform, my 

748
00:48:10,360 --> 00:48:12,920
movement coach had been working 
with this guy. 

749
00:48:12,920 --> 00:48:16,680
I didn't know that. 
I just saw the movie with my 

750
00:48:16,680 --> 00:48:23,080
wife and I'm watching this movie
and I was like so in awe how 

751
00:48:23,240 --> 00:48:27,280
well this actor moved on stage 
as Elvis. 

752
00:48:27,760 --> 00:48:30,120
I couldn't believe it. 
I was like, damn, this dude's 

753
00:48:30,120 --> 00:48:31,640
good. 
I thought I was good at this, 

754
00:48:31,880 --> 00:48:33,520
but this dude's really good at 
it. 

755
00:48:34,240 --> 00:48:37,640
And there's not very many people
who are good physically. 

756
00:48:38,720 --> 00:48:43,640
But I, I pulled out my phone 
during the movie and I texted my

757
00:48:43,640 --> 00:48:48,280
movement coach and I go, dude, 
you got to watch the Elvis movie

758
00:48:48,560 --> 00:48:55,680
'cause I've never seen an actor 
move like an animal on stage on 

759
00:48:55,680 --> 00:48:57,800
the screen like this dude is 
doing. 

760
00:48:58,200 --> 00:49:01,080
And he go and he texts me back 
during the movie. 

761
00:49:01,480 --> 00:49:04,520
Oh, that's Austin. 
He's been a student of mine 

762
00:49:04,680 --> 00:49:09,320
since he was 17. 
And I'm like, of course he was, 

763
00:49:10,920 --> 00:49:13,280
you know what I mean? 
There could be no accidents. 

764
00:49:13,840 --> 00:49:21,600
He we, us, us, us human 
predatory animals are the most 

765
00:49:21,600 --> 00:49:28,440
watchable, so watchable that if 
you're unapologetic about who 

766
00:49:28,440 --> 00:49:33,000
you are actually are, that 
people don't, cannot look away 

767
00:49:33,000 --> 00:49:37,120
from you. 
And that's when he started 

768
00:49:37,120 --> 00:49:39,120
working with me, Robert. 
That's what he told me. 

769
00:49:39,560 --> 00:49:42,000
He said, listen, this was years 
ago. 

770
00:49:42,600 --> 00:49:47,560
He said, if you do what I say or
you do what I train you to do, 

771
00:49:48,560 --> 00:49:51,720
people, it's impossible for 
people to look away because 

772
00:49:51,720 --> 00:49:54,480
people do not look away from 
predator animals. 

773
00:49:55,520 --> 00:49:57,360
Now think about this for a 
second. 

774
00:49:59,000 --> 00:50:02,560
People who don't know what I'm 
doing on stage, people don't 

775
00:50:02,560 --> 00:50:05,400
know what I'm doing right now. 
You know, they're just watching.

776
00:50:05,560 --> 00:50:09,360
They're just not looking away. 
They're actually watching 

777
00:50:09,360 --> 00:50:13,000
somebody and they're keeping 
their eye on somebody who's 

778
00:50:13,000 --> 00:50:17,160
actually dangerous and 
unapologetic about being 

779
00:50:17,160 --> 00:50:21,840
dangerous because you imagine a 
cheetah walking on stage or a 

780
00:50:21,840 --> 00:50:28,120
lion walking across a stage. 
They're so they're such a 

781
00:50:28,120 --> 00:50:35,120
predator and they're just so 
noble and they're so damn lethal

782
00:50:35,560 --> 00:50:38,600
and we all know it. 
And that's why we don't look 

783
00:50:38,600 --> 00:50:41,320
away. 
Well, we're the same. 

784
00:50:42,000 --> 00:50:47,880
A great a great performer. 
Let's use Kobe Bryant or Michael

785
00:50:47,880 --> 00:50:51,000
Jordan as as a great example. 
We have already brought them up.

786
00:50:52,560 --> 00:50:55,200
Those guys are unapologetic 
about who they are. 

787
00:50:55,480 --> 00:50:56,960
That's why you can't look away 
from them. 

788
00:50:57,160 --> 00:50:59,920
They other guys apologize 
physically. 

789
00:50:59,920 --> 00:51:04,760
They apologize for being too 
strong or too dangerous or too 

790
00:51:04,760 --> 00:51:08,560
great. 
And us guys and gals do it too. 

791
00:51:08,760 --> 00:51:12,000
We apologize for who we actually
are. 

792
00:51:12,680 --> 00:51:19,920
And he retrained me and I 
retrain my people to lead with 

793
00:51:19,920 --> 00:51:25,200
that physicality. 
So it is a really a very lost 

794
00:51:25,240 --> 00:51:28,440
art. 
And when you have it, it's not 

795
00:51:28,440 --> 00:51:30,520
like people know you're being an
animal. 

796
00:51:30,520 --> 00:51:35,400
You just are what you are. 
They, they all they know, all 

797
00:51:35,400 --> 00:51:38,960
your audience knows is they 
ain't looking away. 

798
00:51:39,520 --> 00:51:42,480
That's all they know. 
They don't know why. 

799
00:51:42,760 --> 00:51:46,000
Only you know why 'cause you've 
trained with my guy. 

800
00:51:47,160 --> 00:51:52,320
That's that is the biggest 
stepping stone to get business 

801
00:51:52,320 --> 00:51:56,000
people to surrender to who they 
naturally are. 

802
00:51:56,880 --> 00:52:00,800
Because think about it, Robert, 
they've been promoted their 

803
00:52:00,800 --> 00:52:03,600
whole life. 
They've been promoted by the 

804
00:52:03,600 --> 00:52:10,400
news, by the politicians, by the
by TV shows to be less than you 

805
00:52:10,520 --> 00:52:13,760
actually are. 
Don't be as great as you 

806
00:52:13,840 --> 00:52:17,160
actually are. 
Be a little bit less. 

807
00:52:18,760 --> 00:52:22,160
Do your job in a cubicle and 
don't move. 

808
00:52:22,160 --> 00:52:28,040
Just sit there, be quiet, be 
polite and do your job and shut 

809
00:52:28,040 --> 00:52:31,080
the hell up. 
Don't be a lion. 

810
00:52:31,360 --> 00:52:34,840
Don't be what you actually 
really are. 

811
00:52:35,400 --> 00:52:40,720
And I am telling you, once 
people get this and some people 

812
00:52:40,720 --> 00:52:43,240
get it really quick, like 
athletes get it quick because 

813
00:52:43,240 --> 00:52:46,560
they they remember it. 
They they re remember it. 

814
00:52:46,880 --> 00:52:50,720
They go, oh shit. 
I remember that time it got 

815
00:52:50,720 --> 00:52:54,760
really competitive and I wanted 
to take that dude out and I felt

816
00:52:55,040 --> 00:52:58,680
that that rage inside of me or 
that primitive part of me. 

817
00:52:59,480 --> 00:53:03,680
Athletes get it. 
Once you get that in your 

818
00:53:03,840 --> 00:53:06,040
everyday life and you know 
you're not going to hurt 

819
00:53:06,040 --> 00:53:10,840
anybody, boy, it is powerful and
people, it's true. 

820
00:53:10,840 --> 00:53:16,160
The promise, the promise comes 
true in that people can't look 

821
00:53:16,160 --> 00:53:18,720
away from you. 
It's really it's and it's how it

822
00:53:18,720 --> 00:53:22,240
should be. 
Because you're, if I put a, if I

823
00:53:22,240 --> 00:53:26,680
put a lion in front of you, then
you're certainly, no one's going

824
00:53:26,680 --> 00:53:29,800
to look away from that lion. 
No one's going to look away. 

825
00:53:30,000 --> 00:53:34,360
Well, think about this. 
You're more powerful than a 

826
00:53:34,360 --> 00:53:37,400
lion. 
You're certainly smarter than a 

827
00:53:37,400 --> 00:53:41,320
lion and more lethal than a 
lion. 

828
00:53:42,200 --> 00:53:45,360
Human beings are, but yet 
everybody dismisses us because 

829
00:53:45,360 --> 00:53:49,320
we apologize, because we don't 
take on what we are. 

830
00:53:49,640 --> 00:53:51,120
Now. 
You're not going to walk around 

831
00:53:51,120 --> 00:53:53,840
scaring people. 
You're just going to have the 

832
00:53:53,840 --> 00:53:59,040
presence that makes people watch
you and pay attention to you. 

833
00:53:59,480 --> 00:54:02,840
And that is what is missing in 
our society. 

834
00:54:03,000 --> 00:54:06,240
That's why we don't know who to 
who to trust and who to who to 

835
00:54:06,240 --> 00:54:08,200
follow because there's no 
leader. 

836
00:54:08,760 --> 00:54:11,600
They're all weak, they're all 
apologetic, they're all behind a

837
00:54:11,600 --> 00:54:15,240
podium, hiding in their body, 
hiding their physicality. 

838
00:54:16,360 --> 00:54:18,160
Yeah, no, this is all super 
interesting, man. 

839
00:54:18,160 --> 00:54:19,960
This all resonates and hits home
for sure. 

840
00:54:19,960 --> 00:54:21,680
I, I completely agree on all 
fronts. 

841
00:54:22,000 --> 00:54:24,800
And I don't want to downplay 
this, but I'm assuming this 

842
00:54:24,800 --> 00:54:29,120
could be, you know, things as 
simple as looking people 

843
00:54:29,120 --> 00:54:32,280
directly in the eye, having a 
firm handshake, walking with 

844
00:54:32,280 --> 00:54:34,760
your head held high, and just 
commanding the room with a 

845
00:54:34,760 --> 00:54:37,600
certain swagger that you don't 
often times see these days. 

846
00:54:38,600 --> 00:54:41,440
Oh, no, no doubt. 
That's what comes with being a 

847
00:54:41,440 --> 00:54:43,760
predatory animal. 
That's who we are. 

848
00:54:44,040 --> 00:54:47,440
So if we weren't apologizing, 
like, you know, like you're 

849
00:54:47,440 --> 00:54:50,240
going to Starbucks and like 
people are just dragging their 

850
00:54:50,240 --> 00:54:53,320
ass in there and they're all 
slumped over half dead. 

851
00:54:53,640 --> 00:54:59,200
Well, if they knew, if they 
actually took my training or 

852
00:54:59,200 --> 00:55:03,320
remembered who they actually 
are, they would never walk like 

853
00:55:03,320 --> 00:55:06,240
that. 
Never their head, just like you 

854
00:55:06,240 --> 00:55:10,160
said, they would look, make eye 
contact, they would look for 

855
00:55:10,160 --> 00:55:14,400
danger inside of Starbucks as 
and and they would provide 

856
00:55:14,400 --> 00:55:20,240
safety for Starbucks by the way 
they moved about the the room, 

857
00:55:20,920 --> 00:55:24,800
by the way they got in line, 
head held high, shoulders back, 

858
00:55:25,160 --> 00:55:30,240
hands at their side, wide open, 
unapologetic, moving with a 

859
00:55:30,240 --> 00:55:32,400
purpose. 
That's why I love this. 

860
00:55:32,680 --> 00:55:36,920
I don't know who said it, but 
somebody said if you move with a

861
00:55:36,920 --> 00:55:40,400
purpose, you collide with your 
destiny. 

862
00:55:41,360 --> 00:55:45,360
And I find that to be so true if
you'll just take on this 

863
00:55:45,360 --> 00:55:50,640
physical part of storytelling, 
if you just surrender to what 

864
00:55:50,640 --> 00:55:57,040
you already are 'cause you've 
had to learn to apologize for 

865
00:55:57,040 --> 00:56:00,640
being a predatory animal. 
You've had to learn to slump 

866
00:56:00,640 --> 00:56:03,600
your shoulders. 
You've had to learn not to make 

867
00:56:03,600 --> 00:56:06,720
eye contact and look down at 
your phone all the time. 

868
00:56:06,920 --> 00:56:09,360
That's a learned thing that is 
not natural. 

869
00:56:09,640 --> 00:56:13,760
That's not how we survived. 
That's not how our ancestors 

870
00:56:13,760 --> 00:56:16,080
survived. 
Otherwise we wouldn't even be 

871
00:56:16,080 --> 00:56:18,880
around if they were had their 
heads down because they would 

872
00:56:18,880 --> 00:56:20,960
have been picked off by some 
other predator. 

873
00:56:22,880 --> 00:56:25,680
This is this is good man. 
I like this a lot this resident 

874
00:56:25,680 --> 00:56:29,840
I mean my whole brand is based 
around the word savagery, so 

875
00:56:29,880 --> 00:56:31,800
like this all rings true for me 
for sure. 

876
00:56:32,400 --> 00:56:33,160
I like it. 
That's. 

877
00:56:33,480 --> 00:56:34,800
Right. 
I like it a lot. 

878
00:56:34,800 --> 00:56:36,640
That's right. 
It's it's perfect. 

879
00:56:36,960 --> 00:56:39,400
And so, so you get the 
discovery, you've got the 

880
00:56:39,400 --> 00:56:43,600
movement patterns that kind of 
embody that belief system that 

881
00:56:43,760 --> 00:56:47,080
instill the confidence of of 
your story and of who you are. 

882
00:56:47,160 --> 00:56:49,280
And the beautiful thing about 
that is nobody can take your 

883
00:56:49,280 --> 00:56:51,520
story from you. 
Nobody can copyright your story.

884
00:56:51,520 --> 00:56:55,520
If you double down on your 
unique story, you've got job 

885
00:56:55,520 --> 00:57:00,120
security in that. 
Oh yeah, you I Here's the 

886
00:57:00,120 --> 00:57:03,720
promise I make to everybody that
that that surrenders to this. 

887
00:57:04,640 --> 00:57:07,680
You will never have to wait for 
the phone to ring again. 

888
00:57:08,480 --> 00:57:13,120
People are going to pay you, 
invest in you, find you 

889
00:57:13,120 --> 00:57:17,200
attractive, want to marry, you 
want to have kids with the all 

890
00:57:17,600 --> 00:57:22,120
roads lead to this presence that
makes us attractive in the 1st 

891
00:57:22,120 --> 00:57:28,880
place and with the ability to 
share your lowest moment so that

892
00:57:28,880 --> 00:57:31,600
people can attach to you and 
then follow you. 

893
00:57:32,080 --> 00:57:35,280
I'm telling you, it's the brands
that I built. 

894
00:57:35,280 --> 00:57:38,080
That's how I built them. 
Just with a personal story 

895
00:57:38,360 --> 00:57:42,000
telling people. 
And then my experiences and my 

896
00:57:42,000 --> 00:57:47,680
clients experience experiences 
are that people want to join 

897
00:57:47,680 --> 00:57:51,640
whatever you're doing. 
So I'm building this practice of

898
00:57:51,640 --> 00:57:54,480
my I'm a doctor and I'm building
this practice. 

899
00:57:54,640 --> 00:57:59,120
Here's my story. 
Here's where you fit in and they

900
00:57:59,120 --> 00:58:03,440
join the practice or they invest
in the practice or they want to 

901
00:58:03,440 --> 00:58:06,680
be a part of it in some way, 
shape or form. 

902
00:58:06,920 --> 00:58:10,160
And that's how I built the 
companies that I've built and 

903
00:58:10,160 --> 00:58:11,680
that's how my people have built 
them too. 

904
00:58:11,680 --> 00:58:12,960
I. 
Love it. 

905
00:58:13,080 --> 00:58:17,240
I love it and that that last 
component of the three the the 

906
00:58:17,240 --> 00:58:21,360
monetize the structure that is 
basically giving people the the 

907
00:58:21,360 --> 00:58:24,600
road map as to how to plug that 
into the framework necessary to 

908
00:58:24,600 --> 00:58:27,760
create demand for whatever it is
they offer. 

909
00:58:28,640 --> 00:58:31,160
Well, yeah, people 
automatically, if you tell a 

910
00:58:31,160 --> 00:58:32,360
story, you're going to have the 
trust. 

911
00:58:32,360 --> 00:58:34,640
So you're going to you're going 
to break down the barriers right

912
00:58:34,640 --> 00:58:37,200
away. 
Physically, they can trust your 

913
00:58:37,200 --> 00:58:41,440
body 100% of the time because 
the body cannot lie. 

914
00:58:42,280 --> 00:58:44,560
Your mouth can lie, your body 
cannot. 

915
00:58:45,120 --> 00:58:47,440
So people trust your body at all
times. 

916
00:58:47,440 --> 00:58:50,440
That's why we want it firing on 
all cylinders. 

917
00:58:50,840 --> 00:58:55,360
That's why we want it trained so
that it can return to what it 

918
00:58:55,360 --> 00:58:59,240
naturally was when you were a 
kid where you were unapologetic 

919
00:58:59,520 --> 00:59:02,880
you, if you wanted a piece of 
candy, guess what? 

920
00:59:03,080 --> 00:59:05,200
You, I didn't care if you had to
pay for it or not. 

921
00:59:05,400 --> 00:59:09,800
You went over and got it. 
You walked boldly over there in 

922
00:59:09,800 --> 00:59:13,880
the store and you grabbed the 
candy and you go, I don't know 

923
00:59:13,880 --> 00:59:16,680
if I have to pay for this or 
not, but I'm having this candy. 

924
00:59:16,880 --> 00:59:19,680
I'm walking out of here and you 
know what I mean? 

925
00:59:19,680 --> 00:59:27,160
That's, that's just how it went.
But now we've been domesticated,

926
00:59:27,320 --> 00:59:31,960
so that stuff's all bad. 
You know, you should walk in 

927
00:59:31,960 --> 00:59:36,280
with your shoulders slumped and 
apologize the whole way, and 

928
00:59:36,280 --> 00:59:42,520
then be meek and be weak and see
if you can have this candy by 

929
00:59:42,520 --> 00:59:45,480
begging someone for it. 
No, we're not doing. 

930
00:59:45,480 --> 00:59:48,040
We're not. 
That's not how we got this far. 

931
00:59:49,800 --> 00:59:58,120
The money part always follows 
the trust and the hour it 

932
00:59:58,480 --> 01:00:01,760
because people are going to see 
you in a certain light. 

933
01:00:02,120 --> 01:00:04,600
If you surrender to your 
physicality, they're going to 

934
01:00:04,600 --> 01:00:08,560
see you as the leader in the 
room, whatever room you're in. 

935
01:00:09,800 --> 01:00:13,520
Because of your physicality, 
they're going to want to follow 

936
01:00:13,520 --> 01:00:15,920
you. 
They're not going to know how to

937
01:00:15,920 --> 01:00:17,960
follow you. 
And until you tell them. 

938
01:00:18,280 --> 01:00:23,680
And I, I train people to go to, 
to tell people how to pay you, 

939
01:00:24,120 --> 01:00:28,720
how to follow you, how you get 
paid to make your living. 

940
01:00:29,080 --> 01:00:32,360
And that's how they pay you. 
They can either join you and 

941
01:00:32,360 --> 01:00:34,280
follow you. 
They can come to your event. 

942
01:00:34,520 --> 01:00:38,880
They can, you know, follow you 
however they want to, but by 

943
01:00:38,880 --> 01:00:43,120
following you, you get paid and 
you figure that out and you let 

944
01:00:43,120 --> 01:00:47,200
them know how they can do that 
because there's not one person 

945
01:00:47,200 --> 01:00:51,080
on the planet who doesn't want 
to follow somebody like that. 

946
01:00:51,840 --> 01:00:55,160
We're, we end up following 
losers, right? 

947
01:00:55,160 --> 01:00:58,360
Because our, our leadership 
class is so bankrupt that we get

948
01:00:58,360 --> 01:01:00,600
a bunch of losers, right? 
And we're like, do I got to 

949
01:01:00,600 --> 01:01:03,480
follow these people? 
I really don't want to look at 

950
01:01:03,480 --> 01:01:06,240
them. 
They they're look how they walk,

951
01:01:06,440 --> 01:01:09,440
look how they move, look how 
they apologize, look how they 

952
01:01:09,440 --> 01:01:13,000
lie. 
I want a body I can trust. 

953
01:01:13,600 --> 01:01:18,160
That is the human body that is 
unapologetic, that is shoots a, 

954
01:01:18,160 --> 01:01:23,240
a, a straight arrow and tells us
like it is the everyone's going 

955
01:01:23,240 --> 01:01:27,400
to follow you because it's so 
rare that this happens in this 

956
01:01:27,400 --> 01:01:30,000
day and age. 
That's how you're going to build

957
01:01:30,000 --> 01:01:33,240
your money. 
Yeah, no, I I agree, man. 

958
01:01:33,240 --> 01:01:35,560
I agree on all fronts. 
I think there's this massive 

959
01:01:35,560 --> 01:01:40,840
shortage of confidence in 
oneself and the ability to share

960
01:01:40,840 --> 01:01:43,840
that message in a transparent, 
authentic way. 

961
01:01:43,840 --> 01:01:46,960
Like everybody is trying to fake
it till you make it. 

962
01:01:47,320 --> 01:01:49,000
And I've never subscribed to 
that mentality either. 

963
01:01:49,000 --> 01:01:52,280
It's like I would rather be 
brutally honest and transparent 

964
01:01:52,280 --> 01:01:54,920
with the hardships I've faced 
and people resonate with that. 

965
01:01:54,920 --> 01:01:58,680
And in doing so, like if you 
never have to put a mask on, you

966
01:01:58,680 --> 01:02:00,400
never have to take that mask 
off. 

967
01:02:00,480 --> 01:02:02,840
And because you're never wearing
a mask, you can be so much more 

968
01:02:02,840 --> 01:02:04,960
confident every single thing you
do. 

969
01:02:06,200 --> 01:02:10,040
Yeah, you're that's that's 
exactly you and me are talking 

970
01:02:10,040 --> 01:02:14,640
about exactly the same. 
We're seeing the world in a 

971
01:02:14,640 --> 01:02:19,520
certain way. 
And if you and me, Robert, are 

972
01:02:19,520 --> 01:02:23,840
seeing it in a certain way, 
guess who else is seeing it that

973
01:02:23,840 --> 01:02:27,160
way? 
The masses, they, they see it, 

974
01:02:27,160 --> 01:02:31,200
they feel it. 
They don't quite know if the 

975
01:02:31,200 --> 01:02:35,760
it's OK to articulate it or not 
because they're trying to follow

976
01:02:35,760 --> 01:02:40,760
somebody's rules or some law 
that's made or some, you know, 

977
01:02:40,760 --> 01:02:45,360
something that's promoted in the
media that it's a no no to 

978
01:02:45,520 --> 01:02:48,120
actually be a powerful human 
being. 

979
01:02:49,560 --> 01:02:53,040
Well, we got to, we got to 
change that trajectory for sure.

980
01:02:53,800 --> 01:02:57,240
Yeah, yeah. 
I'm that's what, Yeah, I agree 

981
01:02:57,240 --> 01:02:59,560
100%. 
That's what that's what I'm 

982
01:02:59,560 --> 01:03:02,480
trying to do. 
Yeah, that's exactly right. 

983
01:03:02,960 --> 01:03:04,560
I love it, man. 
Well, well, Bo, where do people 

984
01:03:04,560 --> 01:03:06,080
go to? 
To dive deep into your world, 

985
01:03:06,080 --> 01:03:08,280
man. 
To to discover their own self? 

986
01:03:08,280 --> 01:03:10,760
Where? 
Where's this this mastermind? 

987
01:03:11,280 --> 01:03:12,800
You said it takes place twice a 
year. 

988
01:03:13,720 --> 01:03:19,120
Yeah, I do personal story power.
I do it in La Jolla, California,

989
01:03:19,120 --> 01:03:22,200
which is in San Diego, for those
of you who don't know, a 

990
01:03:22,200 --> 01:03:24,920
beautiful little town right on 
the beach. 

991
01:03:25,880 --> 01:03:30,120
And we do it in a theater. 
And we have, we actually have an

992
01:03:30,120 --> 01:03:38,160
event coming up October 1415 and
16 in La Jolla, which you, you 

993
01:03:38,160 --> 01:03:41,200
know, you guys are, you know, 
welcome to join that group. 

994
01:03:42,040 --> 01:03:45,760
We take a, a, a intimate group, 
like 100 people in a big 

995
01:03:45,760 --> 01:03:48,120
theater. 
We teach you your story. 

996
01:03:48,120 --> 01:03:51,360
You get on the stage and you 
start to tell that story. 

997
01:03:51,600 --> 01:03:54,600
We teach you how to make money 
with that story, 'cause I just, 

998
01:03:54,600 --> 01:03:59,400
in my view of the world, that is
the most valuable thing you need

999
01:03:59,400 --> 01:04:01,880
to have. 
You need to be armed with your 

1000
01:04:01,880 --> 01:04:06,280
signature story where you can go
tell it physically, be 

1001
01:04:06,320 --> 01:04:11,240
unapologetic and tell people how
to pay you and build your brand,

1002
01:04:11,240 --> 01:04:14,200
build your coaching business, 
build your, you know, medical 

1003
01:04:14,200 --> 01:04:18,280
practice, whatever it is, it 
doesn't matter with that story. 

1004
01:04:18,880 --> 01:04:22,720
So you can go to boweson.com. 
That is my website, 

1005
01:04:23,000 --> 01:04:26,600
siteboweson.com. 
We do that twice a year. 

1006
01:04:26,600 --> 01:04:30,240
Also. 
You know what I'll do, Robert, 

1007
01:04:30,240 --> 01:04:38,280
if you're cool with this, I can 
send everybody this free guide 

1008
01:04:38,280 --> 01:04:43,800
that it's a video and it trains 
them on their signature story. 

1009
01:04:44,080 --> 01:04:48,480
It gives them prompts, it gives 
them training on how to locate 

1010
01:04:49,040 --> 01:04:53,600
your defining moment story. 
Is that cool if I give them a 

1011
01:04:53,600 --> 01:04:55,440
like a text number where they 
can get that? 

1012
01:04:55,440 --> 01:04:58,560
Yeah, and I'll put it. 
In the shower as well, yeah. 

1013
01:04:58,560 --> 01:05:00,080
Yeah. 
Well, so all you have to do is 

1014
01:05:00,080 --> 01:05:05,000
text personal story. 
Text Personal Story to 323 

1015
01:05:06,520 --> 01:05:13,000
3105504. 
I'll repeat that. 

1016
01:05:13,000 --> 01:05:22,560
Just text Personal Story to 
323-310-5504. 

1017
01:05:23,160 --> 01:05:27,000
And right when you text Personal
Story to that text, bam, you're 

1018
01:05:27,000 --> 01:05:30,680
going to get a video and it's 
going to train you on 

1019
01:05:30,760 --> 01:05:36,720
discovering your personal story.
And, and that way, you know, you

1020
01:05:36,720 --> 01:05:38,560
can get started on this thing 
right away. 

1021
01:05:39,480 --> 01:05:43,120
Also, you know, if you want to 
come to La Jolla October 1415 

1022
01:05:43,120 --> 01:05:46,640
and 16 love to have you just go 
to boise.com. 

1023
01:05:46,640 --> 01:05:50,640
You can sign up there and you 
know, we'll start training 

1024
01:05:50,640 --> 01:05:54,760
together because it, it's just 
like you guys, this, you know, 

1025
01:05:54,760 --> 01:05:59,800
I've been this thing is sold out
for like 14 years And to in my 

1026
01:05:59,800 --> 01:06:04,000
mind, it is the the one of those
things that you got to do. 

1027
01:06:04,480 --> 01:06:08,000
Because once you know your story
and once you can physicalize, I 

1028
01:06:08,000 --> 01:06:11,240
mean work with the greatest 
movement coach in the world, 

1029
01:06:11,720 --> 01:06:14,680
right, that returns you to who 
you really are. 

1030
01:06:15,360 --> 01:06:19,200
And then the ability to make 
money with your story that 

1031
01:06:19,200 --> 01:06:21,000
that's a that's a big time three
days. 

1032
01:06:21,000 --> 01:06:23,440
So come join us and love to have
you. 

1033
01:06:23,920 --> 01:06:26,200
Yeah, not 100% man. 
We're we're speaking the same 

1034
01:06:26,200 --> 01:06:27,920
language for sure. 
I mean, when you look at us as a

1035
01:06:27,920 --> 01:06:31,560
species, we have shared our 
stories from generation to 

1036
01:06:31,560 --> 01:06:34,840
generation until just recently, 
honestly. 

1037
01:06:34,840 --> 01:06:38,080
And I feel like that has been, 
that's what's in part led to the

1038
01:06:38,080 --> 01:06:41,560
detriment of this leadership. 
So I think there's a massive 

1039
01:06:41,560 --> 01:06:43,520
demand for what you are doing 
here. 

1040
01:06:43,520 --> 01:06:46,000
And I think it's awesome, man. 
So by all means, keep doing it. 

1041
01:06:47,120 --> 01:06:48,480
Yeah, great, Robert. 
I will. 

1042
01:06:48,480 --> 01:06:49,600
Thank you. 
You too. 

1043
01:06:49,920 --> 01:06:51,920
Appreciate you Bo, I will 
definitely link out to the 

1044
01:06:51,920 --> 01:06:53,320
website, make it the easy people
to find you. 

1045
01:06:53,320 --> 01:06:55,360
If there's anything I can do to 
help move the needle forward in 

1046
01:06:55,360 --> 01:06:56,640
your world, man, you just let me
know. 

1047
01:06:58,040 --> 01:06:59,120
Thank you, Robert. 
Appreciate it. 

1048
01:06:59,200 --> 01:07:00,880
See you, Bo. 
Bye.