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Let's talk about technical 
difficulties with the podcast. 

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Hey, you know what? 
That's real life. 

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That's real life. 
So this is take 3 No 4. 

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This is take 4:00. 
We we did 2 takes yesterday. 

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We just started this morning. 
This is take 4 on the work 

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podcast episode 2. 
I think we're rolling out the 

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right chip. 
We're good, we're good. 

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Hopefully it won't die on us in 
like. 

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That whatever. 
Steal Yeah. 

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So this is episode 2. 
We don't really have an agenda 

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when we dive into these, so 
we're just going to roll with 

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the conversation of relevant 
topics. 

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Cake Pop. 
Cake Pop We we launched Cake Pop

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this past weekend. 
We sold out in right around six 

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hours. 
First time we launched it was 23

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hours. 
Then Primal Fudge sold out in 57

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minutes. 
Cake Pop sold out in six hours. 

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And pretty good, man. 
We spent all day yesterday 

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packaging orders. 
We got a few more orders to get 

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out today which another relevant
thing for anybody that's ordered

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and they've been frustrated with
shipping transit times, We feel 

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your frustration. 
We get the orders and then we 

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package and ship those orders 
within 24 hours they're. 

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Almost the same day. 
Yeah, I mean, we're super quick 

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with our with what we can do on 
our end. 

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The man USPS has been, I don't 
want to throw USPS under the 

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boat or under the bus, but we 
have not had. 

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I don't even know what the issue
is. 

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I don't know if it's because 
they're understaffed or if it's 

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like a main processing hub 
issue, but yeah, it's been 

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unacceptable. 
But we've, we've seen other food

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distributors or food companies 
that have also made public 

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facing posts regarding the 
inability of USPS to handle 

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things. 
So we know it's not just us, 

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it's something wide scale. 
Yeah, so pretty much the 

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majority of the orders from this
Cake Pop launch, we sent out 

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UPS, I think they call it UPS 
Saver, which I believe goes to 

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the UPS, you know, system and 
then last mile is done USPS 

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'cause I don't think the USPS 
issue is like locally at 

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everybody's residential address.
Yeah, I think it's their main 

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hub. 
So I think by going UPS do the 

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main processing, how we can 
bypass all of that bottleneck. 

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But let us know like people that
ordered let, let us know when 

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you get them. 
Let us know when you get them. 

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Hopefully it's not crazy and we 
can stay on top of things there 

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'cause like we've always been 
known for really fast ship times

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and we'd still do everything 
just as fast on our end now. 

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But like, I don't like the care 
you're taking so long. 

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It's not a good look. 
'Cause we still nail them out as

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quick as we possibly can. 
Like Ellen's here printing 

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orders super early in the 
morning. 

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She was here. 
At 5:00. 

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Yeah, she was here for several 
hours before anybody else even 

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got. 
Here. 

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Yeah, She was checking emails. 
Yeah. 

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Yep. 
Ready to go. 

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Yep. 
She was rocking her. 

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That was a rock star. 
She is, but let's rewind to 

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remember when we were getting 
the website ready to launch Cake

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Pop. 
Was it Friday? 

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Friday before Sunday. 
Yeah. 

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So every Friday, so we always 
launch on Sunday. 

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Every Friday you and I sit down 
and this is kind of like Insider

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secrets right here. 
Yeah, but this is that's the 

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point of this whole little. 
Track so like will we'll have 

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all the inventory on the site 
and in Shopify, which is what we

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use the product like for cake 
Pop for instance, it was a draft

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product. 
It wasn't active because it's 

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not launched yet obviously. 
So alternate active for like 

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just a few minutes. 
Literally 2 minutes. 

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Yeah, very, very short period of
time so that I can make sure 

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that the volume discounts are 
working properly as they should,

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that the add to cart 
functionality is operational, 

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that everything is working as it
should so that we don't have any

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hiccups come Sunday at noon when
we launch. 

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And I turned that on and we were
noticing that for whatever 

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random reason, sometimes the 
volume discount would not be 

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applied. 
So like I was talking to my web 

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developers and I was on the 
phone with them for like 2 

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hours. 
We were working out bugs, 

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looking at coding and trying to 
get that dialed in. 

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We got it fixed on Friday, so it
didn't have any issues at all 

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come launch time. 
But in that 2 or 4 minute span 

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that it was marked active, it 
triggered an automation where 

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some people got notified that it
was back in stock. 

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So we had people jumping on 
there trying to buy for that 

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little short period of time, and
I think like there was 30 bricks

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that got sold of cake pop during
that little window. 

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So they got their bricks early 
or they got them shipped, St. 

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Marios did, but they purchased 
them early. 

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What is that graphic? 
All kinds of quick stuff going. 

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So yeah, that wasn't good. 
And then the people that got 

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that automated e-mail, I had to 
turn around and respond to them 

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directly and say, hey, sorry 
about that. 

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That was a glitch on our end. 
My apologies. 

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And they were all cool, which I 
appreciate. 

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But yeah, it's not fun Friday 
evening, going into the weekend,

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having a big launch on Sunday, 
and then like the whole website 

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glitch and crash, which is 
honestly not an uncommon thing. 

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Like it happens more than it 
should. 

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Part of the behind the scenes. 
Part of the behind the. 

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Scenes So if you guys got an 
e-mail and you somehow missed 

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out on cake pop should they stay
tuned for. 

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Upcoming things, anything. 
Else. 

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Well, those that are in the 
carnivore space that like the 

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carnivore grass finished tallow 
bricks, we got some more 

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carnivore stuff in the works 
and. 

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What about the other super hot 
flavour? 

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We got we got a lot of flavours 
in the works. 

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We we got a very busy next six 
weeks. 

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The next six weeks will be will 
be banging we. 

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Do we do have some awesome 
stuff? 

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Yeah, I'm excited. 
The pipeline. 

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I'm excited. 
How do I look with these 

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glasses, man? 
Does it look make me look more 

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studious, more more astute? 
I guess? 

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Feel like your IQ probably went.
Up. 

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Yeah, I think my IQ probably 
went up at least 10 points. 

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Probably at least putting these 
on one digit. 

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One digit. 
Yeah, you just read. 

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Before we start recording of 
this news article, somebody had 

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broken into a fast food 
restaurant. 

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Do you think that's real? 
No, no, I don't think anybody 

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can consume 25 gallons of. 25 
Here's the thing. 

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I don't know if I can find it on
here now, but it said something 

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along the lines of a guy. 
He if you see the picture of 

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him, he's not. 
Not a healthy. 

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Not a healthy dude. 
He supposedly broke into AI, 

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think Burger King and drank 25 
gallons of used fryer oil. 

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I I've seen it, a couple of 
different people have actually 

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shared it and reposted it and. 
Can't even. 

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Take on it, but I don't know how
accurate or true it is. 

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I don't think anybody can assume
25 gallons or anything. 

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Like I don't think their stomach
would allow that. 

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I think they would hit a. 
Why would you? 

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Break in and that's just crazy. 
Yeah, I bet he had the shits 

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though, even if it was just one 
gallon. 

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Probably worse than that, even 
if it's one leader. 

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In both directions. 
Yeah, probably not good. 

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Probably not good. 
So that is something we would 

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not recommend people consume, 
Yeah. 

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So grass fed tallow. 
Probably better than breaking in

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and drinking. 
Probably. 

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It's interesting. 
Speaking of tallow with fast 

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food, a lot of the fast food not
probably not a lot of them, but 

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I know. 
Was it Buffalo Wild Wings? 

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And what was that burger joint? 
There's a Whataburger. 

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There's a water burger, steak 
and shake, Steak shake, whatever

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it's called but there 
transitioning to I don't think 

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it's a high quality tallow. 
No. 

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If you actually look into the 
Steak and Shake, is that what it

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called? 
I think it's a steak shake. 

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If you look into that one, 
they're actually being thrown 

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kind of to the wolves because of
their low quality tallow and the

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other ingredients that are 
actually in the tallow. 

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So it's not just so. 
No, it's not. 

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And it's it's, it's a step in 
the right direction, but they 

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are leveraging the buzzword 
tallow. 

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So they're getting away with 
that. 

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They're looking good in the 
limelight, but they're not 

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actually choosing something 
that's. 

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Optimal and. 
I think their fries are pre 

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fried in another grease and chip
is saying their fries are 

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actually prefried. 
Maybe like like. 

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Frozen fries What? 
Do you call it like like 

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blanched? 
Like not blanched but yeah. 

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Would you like pre fried? 
Pre like frozen fried fries. 

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And then you and then. 
They're reheating. 

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Them, they're reheating them and
finishing. 

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Them off so it's janky. 
If that's true, that would be 

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really, really deceptive. 
And hopefully, and I've seen a 

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lot of people throw them under 
the bus, hopefully everybody 

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kind of understands that just 
because they say they're frying 

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in towel doesn't mean it's it's 
much better. 

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It's funny though 'cause like 
I've seen a lot of, you know, 

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obviously RF KS putting out a 
bunch of stuff around that 

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improving fat. 
I think it's probably one of the

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reasons why these fast food 
chains are moving towards tallow

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in the 1st place. 
But it's weird because I'm 

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stealing stuff on social about 
how people in our space, the 

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keto space, low carb carnivore 
space, they're all like, that's 

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awesome, you know, freaking 
rock'n'roll tallow instead of 

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soybean. 
Even if it's not great, it's a 

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step in the right direction. 
But then you've got a lot of 

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people in the bro dieting space 
who I also follow, because 

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they're in the bodybuilding 
space. 

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They're all saying stuff. 
This is like the science 

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evidence backed community. 
They're all saying they're, 

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they're taking a very negative 
approach towards that news. 

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00:09:04,360 --> 00:09:07,720
They're they're like, imagine 
what was their quote? 

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00:09:08,920 --> 00:09:11,840
Imagine going to a fast food 
chain and thinking it's 

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improvement and improvement to 
have it fried in a different 

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type of oil. 
They're basically saying like, 

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look, you're still eating fast 
food. 

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They're just majoring in the, 
yeah, they're, they're taking a 

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very negative approach towards 
it. 

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And it's like, yeah, I don't 
advocate for fast food for 

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anybody, but it's just weird to 
me that their default is to like

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00:09:32,840 --> 00:09:35,160
rain on people's parades and 
just be pissy and negative. 

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00:09:35,200 --> 00:09:37,760
Like, I don't like, it's super 
common, man. 

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00:09:37,760 --> 00:09:41,880
Like I, I have a lot of respect 
for people in the traditional 

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00:09:41,880 --> 00:09:44,360
bro dieting bodybuilding space 
because that's where I came 

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00:09:44,360 --> 00:09:46,240
from. 
And a lot of the stuff that they

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00:09:46,240 --> 00:09:48,200
say and advocate for is totally 
sound. 

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00:09:48,600 --> 00:09:52,640
But when it comes to nutrition, 
they're just over emphasis on 

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00:09:52,640 --> 00:09:55,360
it's only all about the macros 
and the calories and like the 

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00:09:55,360 --> 00:09:58,080
quality of the food is relevant,
where the food is sourced is 

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relevant. 
Like that's never really sat wet

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00:09:59,720 --> 00:10:01,920
with me. 
It just like why would you not 

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try to be better? 
Yeah, like a calorie is a 

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00:10:04,160 --> 00:10:06,320
calorie. 
Yeah, is is the mindset. 

212
00:10:06,320 --> 00:10:08,640
And it's really not like there's
so much more to a calorie than a

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00:10:08,640 --> 00:10:09,920
calorie. 
It's where that calorie comes 

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00:10:09,920 --> 00:10:11,640
from. 
Yeah, I, I mean, I think 

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00:10:11,640 --> 00:10:15,040
certainly think so. 
The interesting stuff for sure. 

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00:10:16,360 --> 00:10:20,120
We had a meeting earlier today 
talking about some things we got

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00:10:20,120 --> 00:10:21,920
coming. 
I don't want to want to dive 

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00:10:21,920 --> 00:10:24,440
into the apparel stuff yet on 
this because I, I don't want, 

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00:10:24,560 --> 00:10:26,280
there's a lot of stuff going on 
with the apparel. 

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00:10:26,920 --> 00:10:28,240
We're going to be revamping the 
website. 

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00:10:28,240 --> 00:10:29,880
We're going to go through that 
proposal today. 

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00:10:30,760 --> 00:10:34,160
But I don't want to stay tuned. 
For I don't want to give out too

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00:10:34,160 --> 00:10:38,800
many details yet because I don't
know the exact details yet. 

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00:10:38,800 --> 00:10:40,680
There's just a lot in the works.
A lot in the works. 

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00:10:40,960 --> 00:10:44,280
We don't have dates, we don't 
have exact plans, we don't have 

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00:10:44,840 --> 00:10:47,720
whole lot of details. 
Yeah, how many weeks into prep 

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00:10:47,720 --> 00:10:50,160
are you now? 
How many weeks in since the 

228
00:10:50,160 --> 00:10:52,800
beginning of January? 
Was it gonna be the first, first

229
00:10:52,800 --> 00:10:54,880
or second week of January is 
kind of when that kicked off 

230
00:10:54,880 --> 00:10:57,960
officially. 
But the first one to two, maybe 

231
00:10:57,960 --> 00:11:00,920
3 weeks were kind of just 
baseline establishing 

232
00:11:00,920 --> 00:11:03,640
maintenance, not really doing 
much for manipulation. 

233
00:11:03,760 --> 00:11:06,800
So what are we we're how many 
weeks into March? 

234
00:11:07,760 --> 00:11:15,600
Probably 123. 
It's about two months, right? 

235
00:11:15,960 --> 00:11:18,800
Yeah, you feel, you feel good 
about where you're at right now.

236
00:11:18,800 --> 00:11:20,080
Yeah, you do. 
It's. 

237
00:11:20,080 --> 00:11:22,600
Slow and steady, but it's going 
the right direction. 

238
00:11:22,760 --> 00:11:25,440
We don't have any cardio in the 
mix right now, so that's good. 

239
00:11:25,600 --> 00:11:27,440
We kind of hold that back until 
needed. 

240
00:11:27,760 --> 00:11:31,400
I don't like where you're at if 
you were trying to peek for your

241
00:11:31,400 --> 00:11:34,680
first show, but I like where 
you're at considering you may in

242
00:11:34,680 --> 00:11:38,360
effect, in effect be prepping 
until November potentially 

243
00:11:39,800 --> 00:11:41,600
because like you got to kind. 
Of. 

244
00:11:41,960 --> 00:11:46,240
That's a long prep that's 
obnoxiously long, but like you 

245
00:11:46,240 --> 00:11:50,080
got to kind of figure out where 
you want to peek. 

246
00:11:50,400 --> 00:11:53,240
And I feel like if you were 
because your first shows in like

247
00:11:53,240 --> 00:11:55,480
17 weeks, right? 
Or something like that. 

248
00:11:55,760 --> 00:11:57,440
But I'm still going to peek and 
look really good. 

249
00:11:57,640 --> 00:12:01,320
You still look really good, but 
I would like if that was the 

250
00:12:01,360 --> 00:12:03,880
show, I'd want you to be a 
little bit further along than 

251
00:12:03,880 --> 00:12:07,160
you are now. 
But since you have so many shows

252
00:12:07,160 --> 00:12:11,920
after that, I think if you look 
great that first show and then 

253
00:12:11,920 --> 00:12:13,760
you just progressively get 
better and better. 

254
00:12:14,080 --> 00:12:17,800
Because like when I did my five 
shows and 23 man, my best look 

255
00:12:17,800 --> 00:12:21,160
was probably my third show, not 
my last two. 

256
00:12:21,280 --> 00:12:23,520
Are you reversing back into that
third show? 

257
00:12:23,520 --> 00:12:26,600
I was not because my goal was to
become the leanest man alive, 

258
00:12:26,600 --> 00:12:29,520
and I did. 
But when I got down to that 

259
00:12:29,520 --> 00:12:33,480
level of conditioning, I didn't 
honestly look as good on stage. 

260
00:12:33,480 --> 00:12:36,080
Like I wasn't as filled out. 
I had lost just, I mean, I got 

261
00:12:36,080 --> 00:12:40,280
in like 151 I think, which is 
crazy low, but I think my best 

262
00:12:40,280 --> 00:12:47,680
look was like one 56157. 
So I want to get you peeking and

263
00:12:47,680 --> 00:12:49,880
do so in a sustainable manner so
that you're not having to kill 

264
00:12:49,880 --> 00:12:53,240
yourself or look worse off. 
And then if we do in fact go 

265
00:12:53,240 --> 00:12:55,880
until November, we would reverse
that you into the show, which 

266
00:12:56,120 --> 00:12:57,640
that way you're filling out more
for it. 

267
00:12:57,640 --> 00:13:00,000
Because the latest one I have as
of right now is your show 

268
00:13:00,000 --> 00:13:01,560
September 27th. 
Yeah. 

269
00:13:01,560 --> 00:13:07,760
So but if you if you GoPro that 
year then you would qualify for 

270
00:13:07,760 --> 00:13:09,320
worlds. 
And that's the one in November. 

271
00:13:09,320 --> 00:13:11,080
That's the one in November. 
Do we know which state is that 

272
00:13:11,080 --> 00:13:12,520
in this year? 
I don't know. 

273
00:13:12,520 --> 00:13:14,840
Last year they did it in Boston.
The year before when? 

274
00:13:14,840 --> 00:13:16,960
I did this around right. 
Yeah, 'cause it was in 

275
00:13:16,960 --> 00:13:19,760
Washington when I did it and 
then Boston last year, so I 

276
00:13:19,760 --> 00:13:20,600
don't know where it is this 
year. 

277
00:13:20,600 --> 00:13:23,600
I got to look. 
I'm down for a road trip. 

278
00:13:24,040 --> 00:13:25,640
Yeah, down for a road trip. 
That'd be good. 

279
00:13:25,920 --> 00:13:28,800
But we did a posing seminar last
weekend at J Street Gym. 

280
00:13:28,800 --> 00:13:30,120
Did that. 
That was pretty cool. 

281
00:13:31,240 --> 00:13:34,160
One of the takeaways I remember 
hearing there was when we were 

282
00:13:34,160 --> 00:13:36,840
talking about nutrition or Joe 
was talking about nutrition and 

283
00:13:37,280 --> 00:13:40,040
I think everybody else besides 
you and I were not in the 

284
00:13:40,040 --> 00:13:42,360
ketogenic world. 
They were in the bro diet, you 

285
00:13:42,360 --> 00:13:44,440
know, carb, carb conscious kind 
of thing. 

286
00:13:45,080 --> 00:13:49,320
And somebody said, oh, we're 
talking about meal frequency or 

287
00:13:49,320 --> 00:13:52,400
number of meals a day, and they 
were doing like 5 or 6 meals a 

288
00:13:52,400 --> 00:13:53,200
day. 
Or seven. 

289
00:13:53,200 --> 00:13:54,840
And no. 
And then I think was it Joe? 

290
00:13:54,840 --> 00:13:58,280
Somebody said, yeah, when I get 
down, when I'm way down there 

291
00:13:58,280 --> 00:14:01,000
and I have six or seven meals, I
actually cut them into smaller 

292
00:14:01,000 --> 00:14:03,800
half meals and eats 12 times a 
day. 

293
00:14:05,400 --> 00:14:09,520
And just this morning I was 
thinking, man, we take for 

294
00:14:09,520 --> 00:14:12,400
granted the the ability to be 
fat adapted in, in ketosis 

295
00:14:12,400 --> 00:14:15,200
because we can eat one meal a 
day, 2 meals a day and we can 

296
00:14:15,200 --> 00:14:17,920
skip a day. 
It's just crazy that you have 

297
00:14:17,920 --> 00:14:20,440
sustained energy, your blood 
sugar, insulin, all that stuff 

298
00:14:20,440 --> 00:14:24,800
is just level headed and I don't
know if cravings or. 

299
00:14:25,080 --> 00:14:29,880
Plus, if you're eating 12 meals 
a day, all you're thinking about

300
00:14:29,880 --> 00:14:32,080
throughout the day is when your 
next meal. 

301
00:14:32,080 --> 00:14:35,560
Is absolutely when I did when 
before I was in keto and before 

302
00:14:35,640 --> 00:14:39,240
my very first couple preps way 
back in 2013 ish, I think 13 or 

303
00:14:39,240 --> 00:14:42,480
14. 
I remember I had a coach and he 

304
00:14:42,520 --> 00:14:43,720
we were, that's what we were 
doing. 

305
00:14:43,720 --> 00:14:47,360
We were it's all carb based and 
I was six or seven meals a day. 

306
00:14:47,680 --> 00:14:50,240
I was a personal trainer at 
Anytime Fitness at the time and 

307
00:14:50,240 --> 00:14:53,040
I remember having every single 
day I'd have to wake up and I'd 

308
00:14:53,040 --> 00:14:56,240
write out a post it note on when
my meals were going to be fit 

309
00:14:56,240 --> 00:14:58,520
into the day because I had 
clients all day, personal 

310
00:14:58,520 --> 00:15:01,200
training clients. 
So I would say like, all right, 

311
00:15:01,200 --> 00:15:03,240
I'm going to eat meal one. 
Then I'm going to head to the 

312
00:15:03,240 --> 00:15:04,640
gym. 
I'm going to do my own workout. 

313
00:15:04,640 --> 00:15:06,640
Then I'm going to have meal 2. 
Then I got to come home, get 

314
00:15:06,640 --> 00:15:07,960
cleaned up, head back to the 
gym. 

315
00:15:07,960 --> 00:15:10,120
I have a client, then I'm going 
to eat meal 3 client, client, 

316
00:15:10,120 --> 00:15:12,400
meal 4 client. 
And every day it was different. 

317
00:15:12,680 --> 00:15:15,160
So I was always checking like, 
OK, it's the time to eat. 

318
00:15:15,240 --> 00:15:17,560
I got to make sure I have two to
three hours in between each 10. 

319
00:15:17,560 --> 00:15:18,680
Crap. 
I can't fit that in there. 

320
00:15:18,680 --> 00:15:20,640
I can't fit this. 
I'm going to have to rearrange 

321
00:15:20,640 --> 00:15:22,240
that, do this. 
And then I was rushing around 

322
00:15:22,240 --> 00:15:24,400
trying to warm up my food. 
It was crazy. 

323
00:15:24,480 --> 00:15:26,720
And you think you're carrying 
this huge duffel bag full of 

324
00:15:26,720 --> 00:15:30,560
food around and you're just 
trying to keep that two to three

325
00:15:30,560 --> 00:15:33,000
hour window consistent and. 
It's nuts. 

326
00:15:33,120 --> 00:15:37,480
The first show I did I was a 
sophomore in college and I did 

327
00:15:37,480 --> 00:15:39,640
everything wrong. 
Like I was doing way too little 

328
00:15:39,640 --> 00:15:41,200
calories. 
I got to get that in like 1100 

329
00:15:41,200 --> 00:15:44,000
calories for a moment there, 
which is great. 

330
00:15:44,000 --> 00:15:45,840
That's the one I lost 80 lbs in 
12 weeks for. 

331
00:15:46,640 --> 00:15:50,400
But that was before I knew how 
to weigh my food, so I did that 

332
00:15:50,400 --> 00:15:52,200
entire prep without weighing my 
food. 

333
00:15:52,200 --> 00:15:56,040
How did you portion it out? 
I got pre portioned things. 

334
00:15:56,040 --> 00:15:57,240
So everything I ate was pre 
portioned. 

335
00:15:57,240 --> 00:16:02,400
I got those little rice, little 
tiny plastic one minute rice 

336
00:16:02,400 --> 00:16:03,640
things that you stick in the 
microwave. 

337
00:16:04,800 --> 00:16:10,560
I had cans of tuna. 
I had stuff like that, like all 

338
00:16:10,560 --> 00:16:13,840
pre portioned prepackaged stuff.
And you know those little 

339
00:16:13,840 --> 00:16:16,160
oatmeal packets, like those 
little ones you tear away? 

340
00:16:16,640 --> 00:16:20,320
Yeah, they're like tiny, tiny. 
I remember being so low in my 

341
00:16:20,320 --> 00:16:23,240
calories that I could only eat 
half of a packet at a time. 

342
00:16:23,720 --> 00:16:27,760
So I would like have this little
Tupperware pour half a packet in

343
00:16:28,320 --> 00:16:30,800
and like stir it up with some 
water and like. 

344
00:16:31,000 --> 00:16:33,760
Like one spoon of food. 
Yeah, that that that was what I 

345
00:16:33,760 --> 00:16:35,840
live for. 
Like that little bitty half 

346
00:16:35,840 --> 00:16:38,640
packet of oatmeal and then like 
2 hours later I'd have my next 

347
00:16:38,640 --> 00:16:41,080
little half a can of tuna or 
whatever it was. 

348
00:16:41,080 --> 00:16:43,600
But every time you finish one of
those quote UN quote meals, 

349
00:16:43,800 --> 00:16:46,080
you're just you're like, all 
right, I can't wait for the next

350
00:16:46,080 --> 00:16:47,360
one. 
OK, I've got two hours, then I 

351
00:16:47,360 --> 00:16:48,840
could eat the next one, then 
they eat the next. 

352
00:16:48,920 --> 00:16:53,200
One, I would literally be in 
final exams and like I was a 

353
00:16:53,200 --> 00:16:57,160
slow test taker and I would like
weigh my options, OK. 

354
00:16:57,160 --> 00:17:00,320
Like do I want to focus on this 
exam or do I want to eat my next

355
00:17:00,320 --> 00:17:02,200
meal? 
I would literally in the middle 

356
00:17:02,200 --> 00:17:05,160
of an exam when all the students
are there, everybody's quiet 

357
00:17:05,160 --> 00:17:07,880
taking their test. 
I would get up on a bathroom 

358
00:17:07,880 --> 00:17:11,720
break, walk out, get my food 
stick in the microwave and just 

359
00:17:11,720 --> 00:17:14,160
sit there and eat it and then 
come back and try to finish. 

360
00:17:14,160 --> 00:17:17,040
But often times not finish the 
exam because like, I wasn't 

361
00:17:17,040 --> 00:17:19,440
going to sacrifice my food. 
That's crazy because you're just

362
00:17:19,640 --> 00:17:22,240
fixated on it. 
I remember actually traveling to

363
00:17:22,240 --> 00:17:25,280
one of my first shows ever and I
Rd. tripped. 

364
00:17:25,280 --> 00:17:27,560
It was several hour drive from 
Minnesota, Wisconsin. 

365
00:17:27,560 --> 00:17:29,040
I think it would. 
Yeah, Wisconsin. 

366
00:17:29,680 --> 00:17:34,200
And I had to stop at a gas 
station to pull over and warm up

367
00:17:34,240 --> 00:17:39,480
my steamed tilapia and asparagus
Spears. 

368
00:17:39,480 --> 00:17:42,760
I had several whatever the 
ounces of tilapia and whatever 

369
00:17:42,800 --> 00:17:45,880
number of asparagus Spears. 
Is it tilapia or tilapia? 

370
00:17:45,880 --> 00:17:48,960
Tilapia, tilapia, potato, 
potato, whatever. 

371
00:17:49,760 --> 00:17:51,840
But I went into the I went into 
the gas station and the 

372
00:17:51,840 --> 00:17:55,440
microwave was out of order. 
So I'm eating this cold. 

373
00:17:55,800 --> 00:17:57,920
Like congealed looking. 
Yeah, because that's like that 

374
00:17:57,920 --> 00:18:01,080
gelatin on it. 
Oh, man, you can't even choke 

375
00:18:01,080 --> 00:18:03,920
that down if you had to. 
So now I look at it like, oh, I 

376
00:18:03,920 --> 00:18:07,640
had bacon, eggs, cheeseburgers, 
you know, all that kind of 

377
00:18:07,640 --> 00:18:08,800
stuff. 
Yeah, it is. 

378
00:18:08,800 --> 00:18:11,280
It is so damn. 
Like I would much rather because

379
00:18:11,280 --> 00:18:14,760
like so much of hunger is 
psychological and if you're 

380
00:18:14,760 --> 00:18:18,000
eating that frequently and 
you're just thinking about food 

381
00:18:18,000 --> 00:18:19,800
because you're thinking about, 
OK, I just had this meal at 

382
00:18:19,800 --> 00:18:21,800
10:00. 
I have to have my next meal at 

383
00:18:21,800 --> 00:18:25,920
noon. 
Like it takes people 30 minutes 

384
00:18:25,920 --> 00:18:28,280
once they're distracted to like 
30 or 40 minutes, I don't know 

385
00:18:28,280 --> 00:18:30,240
what the research shows, but 
takes like 30-4 minutes before 

386
00:18:30,240 --> 00:18:34,040
you like have a thumb and then 
refocus on the thing of the next

387
00:18:34,040 --> 00:18:36,800
task at hand. 
So if you eat it, you know, 10 

388
00:18:37,480 --> 00:18:40,120
takes you 30 minutes from that. 
So you're at 10:30 after that 

389
00:18:40,120 --> 00:18:42,760
time to like refocus on your job
task, whatever it is you're 

390
00:18:42,760 --> 00:18:45,320
doing. 
And then you're focused for a 

391
00:18:45,320 --> 00:18:48,000
few minutes, then you're like, 
OK, when's my next meal? 

392
00:18:48,000 --> 00:18:50,000
And you start thinking about 
that, like you're just 

393
00:18:50,240 --> 00:18:52,960
productivity is gone. 
It's done. 

394
00:18:53,360 --> 00:18:56,280
So like eating one meal when the
calories get lower, having that 

395
00:18:56,280 --> 00:18:59,280
one large meal, actually feeling
satiated, and then not thinking 

396
00:18:59,280 --> 00:19:01,440
about food again until the next 
time you have that meal. 

397
00:19:03,400 --> 00:19:05,120
Yeah, super. 
It's super flexible. 

398
00:19:05,400 --> 00:19:08,760
Like right now I've got, I 
usually portion out two primary 

399
00:19:08,760 --> 00:19:13,280
meals and a fatty coffee and 
potentially quarter or half keto

400
00:19:13,280 --> 00:19:15,680
break. 
So if I'm not hungry in the 

401
00:19:15,680 --> 00:19:18,000
morning, I won't eat anything. 
I'll I'll have my fatty coffee. 

402
00:19:18,360 --> 00:19:20,320
If I'm hungry at lunchtime, I'll
eat my lunch meal. 

403
00:19:20,320 --> 00:19:22,000
If I'm hungry at dinner time, 
I'll eat my dinner meal. 

404
00:19:22,000 --> 00:19:24,720
If I'm super hungry earlier in 
the day, I might eat all of it 

405
00:19:24,720 --> 00:19:27,800
at once and then just I'm good 
to go for the rest of the day. 

406
00:19:28,400 --> 00:19:31,560
So it's super convenient. 
Yeah, that's the way to do it, 

407
00:19:31,560 --> 00:19:33,160
man. 
Like, and you got to eat similar

408
00:19:33,160 --> 00:19:38,440
foods, like quality foods. 
I've been getting things dialed 

409
00:19:38,440 --> 00:19:39,880
in. 
Like I haven't deviated at all 

410
00:19:39,880 --> 00:19:43,680
since I don't know when I get 
things dialed in, I think about 

411
00:19:43,680 --> 00:19:46,000
a week and a half ago. 
So for the past week and a half,

412
00:19:46,000 --> 00:19:50,360
I've eaten the exact same thing 
every single day. 2 coffees with

413
00:19:50,360 --> 00:19:54,080
four tablespoons of heavy cream 
in each, a keto brick after I 

414
00:19:54,080 --> 00:19:56,920
get back from the gym with you, 
and then maybe some Pickles or 

415
00:19:56,920 --> 00:19:59,720
something like that. 
But then my evening and second 

416
00:19:59,720 --> 00:20:05,000
final meal is 10 ounces of 
ground lamb, 50 to 60 grams of 

417
00:20:05,000 --> 00:20:07,880
butter depending on which brick 
I ate earlier, and then five to 

418
00:20:07,880 --> 00:20:09,840
six eggs depending on which 
brick I ate earlier. 

419
00:20:10,200 --> 00:20:14,000
And that's been it for the past 
week and a half and I'm already 

420
00:20:14,000 --> 00:20:16,760
down like 4 lbs or something. 
I'm eating 3000 calories with 

421
00:20:16,760 --> 00:20:18,240
that intake. 
So you mean fat doesn't make you

422
00:20:18,240 --> 00:20:19,240
fat? 
Weird. 

423
00:20:19,520 --> 00:20:20,960
Yeah. 
It is kind of crazy how that 

424
00:20:20,960 --> 00:20:25,280
works, man. 
Crystal obviously is, you know, 

425
00:20:25,280 --> 00:20:28,000
super pregnant right now. 
She's got her CGM in. 

426
00:20:28,000 --> 00:20:30,360
She did the, she put her CGM in 
yesterday. 

427
00:20:30,360 --> 00:20:32,480
So she's eating all that and 
it's, it's just crazy, man. 

428
00:20:32,480 --> 00:20:35,880
Like people get people give us 
so much Flack for like not 

429
00:20:35,880 --> 00:20:38,160
eating carbohydrates, 
carbohydrates being necessary. 

430
00:20:39,000 --> 00:20:40,040
And that's just not the case, 
man. 

431
00:20:40,040 --> 00:20:42,040
So much noise. 
Yeah, not the case at all. 

432
00:20:42,640 --> 00:20:44,800
We always kind of go back to 
nutrition in some form or 

433
00:20:44,800 --> 00:20:45,840
fashion. 
We do these calls. 

434
00:20:46,840 --> 00:20:50,640
Just kind of the the way it goes
but I've been doing someone 

435
00:20:50,640 --> 00:20:53,920
similar my whole week of meals 
is pretty much the same. 

436
00:20:53,920 --> 00:20:57,440
So I have meal prep 5 lunches 
usually if I have dinners unless

437
00:20:57,440 --> 00:20:59,520
I'm going to go out for like 
wings or something one night a 

438
00:20:59,520 --> 00:21:02,800
week and then it just it's just 
on repeat. 

439
00:21:03,200 --> 00:21:06,040
Make something cool and fresh on
Sunday this week. 

440
00:21:06,040 --> 00:21:11,480
It's like Mexican Taco bowls and
fried eggs, bacon, ham, steak, 

441
00:21:11,760 --> 00:21:14,720
sausages. 
It's super good. 

442
00:21:15,040 --> 00:21:15,960
Yeah, yeah. 
Easy. 

443
00:21:16,320 --> 00:21:18,200
Easy, easy. 
When I was like when we started 

444
00:21:18,200 --> 00:21:21,560
dialing in at the beginning of 
the year, like I was super 

445
00:21:21,560 --> 00:21:25,280
strict for the first few weeks 
and then I started doing like 1 

446
00:21:25,280 --> 00:21:28,760
refeed a week, which is a lot 
more food variety. 

447
00:21:29,200 --> 00:21:31,120
And I got in trouble doing that,
man. 

448
00:21:31,120 --> 00:21:33,880
Like I was eating too much. 
My hunger was more rampant. 

449
00:21:34,200 --> 00:21:36,120
It's like I'm not in a prep 
right now. 

450
00:21:36,120 --> 00:21:39,560
So I was able to justify it, but
it's like, look, I still want to

451
00:21:39,560 --> 00:21:41,320
lose 10 lbs. 
I need to lose 10 lbs. 

452
00:21:41,320 --> 00:21:43,560
I'm carrying around too much 
unnecessary weight. 

453
00:21:44,040 --> 00:21:47,880
I just didn't get dialed and 
treat it like a prep. 

454
00:21:47,880 --> 00:21:51,000
And the moment I flip the switch
to do that a week and a half 

455
00:21:51,000 --> 00:21:53,800
ago, now, it's like, yeah, this 
is 100% my home base. 

456
00:21:53,800 --> 00:21:56,240
Plus, you feel better mentally. 
Yeah, feel better. 

457
00:21:56,280 --> 00:21:57,800
Why do you think your appetite 
was? 

458
00:21:58,440 --> 00:21:59,600
Just the difference in food, 
right? 

459
00:21:59,720 --> 00:22:03,080
Consistency of intake too. 
Yeah, inconsistency. 

460
00:22:03,080 --> 00:22:05,960
Plus when you're having a 
massive bolus intake, I mean 

461
00:22:05,960 --> 00:22:08,680
that does acutely increase your 
metabolic rate. 

462
00:22:09,120 --> 00:22:13,840
So like I'd have, you know, five
6000 calories one day a week and

463
00:22:13,840 --> 00:22:16,480
then I'd be like ravenous for 
the next 48 hours. 

464
00:22:16,840 --> 00:22:19,520
And then since I'm not in a 
prep, those 48 hours was very 

465
00:22:19,520 --> 00:22:22,120
easy to be like, OK, let me have
another tablespoon of peanut 

466
00:22:22,120 --> 00:22:23,280
butter or whatever. 
Downward. 

467
00:22:23,560 --> 00:22:24,960
Spiral. 
Yeah, it's just downward spiral.

468
00:22:25,040 --> 00:22:26,560
Man, the peanut butter that adds
up quick. 

469
00:22:26,560 --> 00:22:28,120
Yeah, yeah, peanut butter adds 
up super quick. 

470
00:22:28,120 --> 00:22:31,560
That's just deadly deadly. 
But yeah, getting dialed in 

471
00:22:31,680 --> 00:22:34,080
psychologically is way better. 
Physically, way better. 

472
00:22:34,440 --> 00:22:36,520
Just way better. 
All right, totally flipping 

473
00:22:36,520 --> 00:22:38,840
topic here. 
Speaking of peanut butter. 

474
00:22:39,680 --> 00:22:43,000
Peanut butter. 
What are we talking about? 

475
00:22:43,000 --> 00:22:45,400
Peanut butter? 
For we have something new. 

476
00:22:45,720 --> 00:22:48,680
We do have something new. 
We found a local supplier for 

477
00:22:48,680 --> 00:22:52,840
peanut butter. 
So we are all about trying to 

478
00:22:53,320 --> 00:22:58,320
procure our ingredients locally,
improve local community economy,

479
00:22:58,320 --> 00:23:01,480
all that good stuff. 
And there's another business in 

480
00:23:01,480 --> 00:23:03,320
Fayetteville, AR. 
I'm just 20 minutes down the 

481
00:23:03,320 --> 00:23:05,920
road from us. 
He, he's been in business for 

482
00:23:05,920 --> 00:23:07,200
about the same amount of time we
have. 

483
00:23:07,200 --> 00:23:11,200
He's 33 years old, same as me, 
and he's got a family owned 

484
00:23:11,200 --> 00:23:12,920
business. 
It's he started it, but his mom 

485
00:23:12,920 --> 00:23:14,440
was in there working. 
We went and toured it. 

486
00:23:14,720 --> 00:23:16,440
He does all of the production in
house. 

487
00:23:16,440 --> 00:23:18,040
He gets the roasted peanuts. 
He actually. 

488
00:23:18,320 --> 00:23:19,280
Roasts them in he. 
Roasts them? 

489
00:23:19,280 --> 00:23:20,560
Yeah. 
He gets the peanuts now. 

490
00:23:20,600 --> 00:23:26,240
He roasts them and then he 
blends them, whatever the 

491
00:23:26,240 --> 00:23:30,160
technical term for that is, and 
then jars them or bottles them 

492
00:23:30,160 --> 00:23:31,480
or whatever. 
So we're going to start sourcing

493
00:23:31,480 --> 00:23:35,600
our peanut butter from him for 
at least one of our flavors, 

494
00:23:35,600 --> 00:23:37,400
which has not yet even been 
released yet. 

495
00:23:38,520 --> 00:23:40,320
And that peanut butter is 100% 
tastier. 

496
00:23:40,360 --> 00:23:41,960
Yeah, it's absolutely 
phenomenal. 

497
00:23:41,960 --> 00:23:45,800
You can taste the difference in 
'cause we made, we made sample 

498
00:23:45,800 --> 00:23:47,520
bricks. 
We do a lot of sampling, like we

499
00:23:47,640 --> 00:23:51,280
play with ingredients, we try 
different formulas and we made 

500
00:23:51,960 --> 00:23:55,440
quote UN quote a certain flavor 
with the regular peanut butter 

501
00:23:55,760 --> 00:23:57,560
and the other peanut butter this
guy's. 

502
00:23:57,560 --> 00:23:58,760
Peanut butter. 
That was the only change. 

503
00:23:58,760 --> 00:24:02,680
The only change and you could 
tell flat out so much richer, 

504
00:24:02,680 --> 00:24:05,280
creamier, better peanut butter 
taste and it maybe added like 

505
00:24:05,280 --> 00:24:07,960
what 1g of carbs? 
Yeah, I think it added one or 

506
00:24:07,960 --> 00:24:12,640
two grams of carbs 'cause he 
does not deskin his peanuts. 

507
00:24:13,880 --> 00:24:15,760
So I I think it's way better. 
I think it's super. 

508
00:24:15,760 --> 00:24:17,760
Yeah, definitely. 
And the only ingredient is 

509
00:24:17,760 --> 00:24:19,360
peanuts. 
Yeah, literally. 

510
00:24:19,880 --> 00:24:21,400
Which is the same with our 
current peanut. 

511
00:24:21,400 --> 00:24:22,720
Butter. 
Yeah, you can wash the peanut 

512
00:24:23,280 --> 00:24:26,160
come from how they receive it 
all the way through the process 

513
00:24:26,160 --> 00:24:28,200
and comes out the other end and 
it's literally untouched. 

514
00:24:28,280 --> 00:24:30,280
Yeah. 
So that's exciting. 

515
00:24:30,280 --> 00:24:32,600
I mean, that might be my new 
favorite flavor. 

516
00:24:32,960 --> 00:24:35,240
I mean it's. 
The consistency on that one. 

517
00:24:35,480 --> 00:24:37,440
Well, the thing about it is 
like, and I had this 

518
00:24:37,440 --> 00:24:39,520
conversation with a client of 
mine a couple years back, but 

519
00:24:39,520 --> 00:24:42,400
like, their guilty pleasure was 
peanut butter. 

520
00:24:42,720 --> 00:24:45,840
But like, as we all know, that 
gets away from you real quick 

521
00:24:45,840 --> 00:24:48,720
'cause you can put down a jar of
peanut butter and and. 

522
00:24:48,720 --> 00:24:50,600
Nobody measures an actual 2 
tablespoons. 

523
00:24:50,600 --> 00:24:52,040
Yeah, nobody measures an actual 
tablespoon. 

524
00:24:52,040 --> 00:24:55,600
So like with peanut butter, if 
that's your Achilles heel 

525
00:24:55,600 --> 00:24:58,160
kryptonite, a lot of people are 
like, I'm not gonna have peanut 

526
00:24:58,160 --> 00:25:00,360
in the house because it's too, 
too tempting. 

527
00:25:00,760 --> 00:25:04,400
So a lot of times they'll use 
like a peanut butter brick to 

528
00:25:04,400 --> 00:25:08,680
satisfy that craving for peanut 
butter, but know exactly what 

529
00:25:08,680 --> 00:25:11,800
the macronutrient profile is and
then not overindulge because 

530
00:25:11,800 --> 00:25:13,800
they're probably not going to 
get 2 peanut butter bricks, you 

531
00:25:13,800 --> 00:25:15,560
know, just have their one brick 
and be done with it or. 

532
00:25:15,600 --> 00:25:17,480
They'll portion it out. 
Yeah, or they'll portion it out 

533
00:25:18,280 --> 00:25:21,640
so they can't satisfy that 
craving, scratch that itch, and 

534
00:25:21,640 --> 00:25:26,800
then not deviate from the plan. 
So I'm definitely guilty of if 

535
00:25:26,800 --> 00:25:27,720
there's peanut butter in the 
house. 

536
00:25:27,720 --> 00:25:29,720
And Crystal eats a lot of peanut
butter in her shakes. 

537
00:25:29,720 --> 00:25:32,480
So like, it's always just 
sitting there in the closet or 

538
00:25:32,480 --> 00:25:36,880
the pantry calling my name. 
So I think this will help me 

539
00:25:37,160 --> 00:25:40,720
not, Oh yeah, you know, deviate 
and grab for the peanut butter 

540
00:25:40,720 --> 00:25:42,600
jar. 
Have you ever had nuts and more?

541
00:25:42,680 --> 00:25:45,160
Those peanut butter and nut 
butter spreads, those high 

542
00:25:45,160 --> 00:25:48,040
protein spreads. 
I've had, I've had a few of 

543
00:25:48,040 --> 00:25:48,840
them. 
I don't think I've had that 

544
00:25:48,840 --> 00:25:51,440
brand though, no. 
I mean, it's not like optimal 

545
00:25:51,440 --> 00:25:53,720
ingredients. 
I think there may be some seed 

546
00:25:53,720 --> 00:25:56,160
oils or something in there, but 
wow, yeah. 

547
00:25:56,160 --> 00:25:57,320
Pretty good that's. 
Super dangerous. 

548
00:25:57,320 --> 00:25:59,640
A lot of those nut butters, you 
know, like that, the health 

549
00:26:00,200 --> 00:26:02,160
healthy protein butters and all 
that kind of. 

550
00:26:02,160 --> 00:26:03,880
Stuff. 
I've got one client that sent me

551
00:26:03,880 --> 00:26:05,840
some coconut peanut butter from 
Hawaii. 

552
00:26:05,880 --> 00:26:07,280
Oh, I've. 
Seen that on Amazon? 

553
00:26:07,280 --> 00:26:10,560
Yeah, man, it's spendy. 
It is super expensive, but it's 

554
00:26:10,560 --> 00:26:14,320
only got 1g of carb, whereas 
most peanut butters are six or 

555
00:26:14,320 --> 00:26:18,000
seven per serving. 
And because it's only 1g of 

556
00:26:18,000 --> 00:26:21,880
carb, you can literally eat the 
whole jar and not exceed your 

557
00:26:21,880 --> 00:26:24,680
carb count for the day, which I 
have been known to do. 

558
00:26:25,480 --> 00:26:27,480
So yeah, I can't. 
I can't have that in the house. 

559
00:26:27,480 --> 00:26:29,560
How was your GI activity after 
all that? 

560
00:26:29,640 --> 00:26:32,000
Honestly, not too bad. 
Like like my body tolerates 

561
00:26:32,000 --> 00:26:33,000
that. 
I'll tell you what my body does 

562
00:26:33,000 --> 00:26:35,640
not tolerate though, and that is
carbonated drinks, ma'am. 

563
00:26:35,720 --> 00:26:39,480
Like I had a Zevia last night 
and I like Zevia, but I had a 

564
00:26:39,480 --> 00:26:42,320
Zevia last night and this 
morning driving back from the 

565
00:26:42,320 --> 00:26:46,040
gym, the gym, I had so much like
indigestion and stuff. 

566
00:26:46,040 --> 00:26:47,880
It's like, and that, that's the 
only thing that's changed. 

567
00:26:47,880 --> 00:26:49,640
So it's 100% the carbonation 
against me. 

568
00:26:49,760 --> 00:26:52,480
So I can't do I just need to 
stop doing carbonated drinks, 

569
00:26:53,000 --> 00:26:55,880
but Crystal loves them so we 
have them in the house. 

570
00:26:55,880 --> 00:26:57,640
I just need to just not not 
indulge man. 

571
00:26:57,640 --> 00:26:58,840
So. 
You can't even do like a just a 

572
00:26:59,800 --> 00:27:03,200
like a carbonated water or 
anything that's. 

573
00:27:03,200 --> 00:27:04,840
Yeah, I don't. 
I don't need the carbonation. 

574
00:27:04,840 --> 00:27:10,040
And I'm like, I love those. 
Not Lacroix Topo Chicos, but I'm

575
00:27:10,040 --> 00:27:12,320
in. 
I've drank a whole case before 

576
00:27:12,320 --> 00:27:14,000
in a sitting. 
I remember one time at the old 

577
00:27:14,000 --> 00:27:16,840
building, we were doing 
interviews or evaluations with 

578
00:27:16,840 --> 00:27:18,000
employees or something like 
that. 

579
00:27:18,280 --> 00:27:21,640
And I'm, I just bought a case 
which I think there's like 12 or

580
00:27:21,640 --> 00:27:23,840
24, I don't remember. 
I think it might be 12. 

581
00:27:23,960 --> 00:27:26,960
Yeah, 12, I guess probably. 
And I had that sitting there in 

582
00:27:26,960 --> 00:27:28,360
the gym. 
We were doing the evaluations in

583
00:27:28,360 --> 00:27:31,720
the gym and I'm just sitting 
there drinking them and I drank 

584
00:27:31,720 --> 00:27:34,680
the whole 12 pack and I'm like, 
yes, I can't be doing that. 

585
00:27:34,680 --> 00:27:36,600
That's like $30. 
Well, yeah, maybe. 

586
00:27:36,600 --> 00:27:38,800
I mean, I don't know how much 
that, I don't know how big those

587
00:27:38,800 --> 00:27:42,480
are, how many fluid ounces those
are, but maybe I could drink 25 

588
00:27:42,480 --> 00:27:44,560
gallons of seed oils. 
Maybe you could the whole 12 

589
00:27:44,560 --> 00:27:45,360
pack. 
That's a challenge. 

590
00:27:45,480 --> 00:27:49,920
Yeah, that's a new challenge. 
Speaking of challenges, that 

591
00:27:49,920 --> 00:27:53,240
freaking challenge that we 
started that nine month 

592
00:27:53,240 --> 00:27:57,040
challenge with the members of 
the tribe, I'm excited about 

593
00:27:57,040 --> 00:27:58,880
that, man. 
Like we did our first group 

594
00:27:58,880 --> 00:28:02,120
coaching live call with that 
last Tuesday and I feel like 

595
00:28:02,120 --> 00:28:03,480
that was one of the best calls 
yet. 

596
00:28:04,120 --> 00:28:07,320
We're super receptive. 
So I'm excited about that and. 

597
00:28:07,880 --> 00:28:11,920
We've got a whole list of topics
that we're going to be hitting 

598
00:28:12,160 --> 00:28:14,480
week after week after week to 
kind of keep people in line, 

599
00:28:14,480 --> 00:28:17,680
keep them on the right path and 
get them dialed in. 

600
00:28:18,000 --> 00:28:20,040
Well, I was, I wrote about this 
in a newsletter, but it's like 

601
00:28:20,120 --> 00:28:22,600
I'm I've never done group 
coaching. 

602
00:28:22,600 --> 00:28:25,520
I've always done one-on-one 
because I I take a very 

603
00:28:25,520 --> 00:28:28,320
individualized approach with 
macronutrient manipulations and 

604
00:28:28,360 --> 00:28:31,920
like I want to have a one to one
relationship, but you obviously 

605
00:28:31,920 --> 00:28:35,560
can't scale that because I've 
only got so much time in a day. 

606
00:28:36,840 --> 00:28:40,480
But because the challenge 
parallels the timeline of the 

607
00:28:40,480 --> 00:28:44,920
competition and everybody that's
in the membership that's doing 

608
00:28:44,920 --> 00:28:49,280
the challenge is going to have a
similar goal on a week to week 

609
00:28:49,280 --> 00:28:51,400
basis because they're all kind 
of like establishing their 

610
00:28:51,400 --> 00:28:53,080
baselines in the same time 
frame. 

611
00:28:53,400 --> 00:28:57,040
They're all going through phase 
one through 7 of my protocol in 

612
00:28:57,080 --> 00:29:00,320
roughly the same time frame. 
I can make those weekly live 

613
00:29:00,320 --> 00:29:03,120
calls kind of cater to where 
they're at in that phase. 

614
00:29:03,440 --> 00:29:07,160
So I'm able to kind of group 
coach in a sense, and I feel 

615
00:29:07,160 --> 00:29:09,440
like everybody's on the same 
page, everybody's on board with 

616
00:29:09,440 --> 00:29:12,200
it and everybody's asking good 
questions and excited. 

617
00:29:12,200 --> 00:29:13,320
I'm excited for sure. 
Yeah. 

618
00:29:13,320 --> 00:29:16,080
And there's so much interaction 
in the tribe that those people 

619
00:29:16,160 --> 00:29:19,680
that do have a good grasp on it 
are helping coach each other 

620
00:29:19,680 --> 00:29:21,160
because there's a lot of new 
faces. 

621
00:29:21,160 --> 00:29:22,640
There's a lot of people in there
that have been through the 

622
00:29:22,640 --> 00:29:24,520
protocol or understand the 
protocol or have your book or 

623
00:29:24,520 --> 00:29:27,600
your course or all of it. 
And they're chiming in and 

624
00:29:27,600 --> 00:29:30,160
they're super supportive and 
helping each other out. 

625
00:29:30,160 --> 00:29:33,560
So it's pretty cool. 
Plus the live calls include 

626
00:29:33,760 --> 00:29:37,080
questions, so somebody might 
have a little to a bit of a 

627
00:29:37,080 --> 00:29:40,000
question and they can just chime
in and and ask it right there. 

628
00:29:40,200 --> 00:29:43,400
Yeah, I mean the last, you know,
half of the call, whatever we 

629
00:29:43,400 --> 00:29:45,680
kind of make it open discussion.
So like we go through and 

630
00:29:45,680 --> 00:29:48,000
anybody that wants to talk, we 
just bring them center stage and

631
00:29:48,000 --> 00:29:49,800
they ask whatever questions they
got. 

632
00:29:50,200 --> 00:29:53,320
So it's not it's group coaching,
but it's kind of individualized 

633
00:29:53,320 --> 00:29:55,720
because if they ask a question 
while I'm on there, I'm giving 

634
00:29:55,720 --> 00:29:58,440
them an individualized response,
you know, so it's pretty cool. 

635
00:29:58,680 --> 00:30:01,640
It's pretty cool, pretty cool. 
All right, what, how, how long 

636
00:30:01,640 --> 00:30:03,200
are we in ship about? 
30 minutes. 

637
00:30:03,200 --> 00:30:05,440
Thirty. 1 pretty. 
Good, Pretty good. 

638
00:30:05,520 --> 00:30:08,560
What's Let's end it with 
something totally unrelated to 

639
00:30:08,560 --> 00:30:12,120
nutrition, fitness business. 
Last time you threw just a 

640
00:30:12,120 --> 00:30:13,760
random question at me. 
I wasn't ready for it. 

641
00:30:14,120 --> 00:30:15,280
Oh, about your? 
Girlfriend, do it again. 

642
00:30:15,320 --> 00:30:17,840
Yep, all right. 
No, not not the same kind of 

643
00:30:17,840 --> 00:30:19,040
question, but just do another. 
Question. 

644
00:30:19,040 --> 00:30:20,560
Not the same kind of question. 
Or topic but. 

645
00:30:23,360 --> 00:30:26,320
How old are you, 4444? 
Do I look 44? 

646
00:30:26,640 --> 00:30:28,520
No, I was actually just talking 
to Caitlin about this. 

647
00:30:28,960 --> 00:30:30,960
How old is Caitlin? 
She's younger. 

648
00:30:31,400 --> 00:30:36,560
She's 29. 29 That's right. 
But I don't feel 44, I feel I 

649
00:30:36,800 --> 00:30:39,440
people have told me I look like 
I'm in my 20s or 30s and I 

650
00:30:39,560 --> 00:30:41,920
literally feel like I'm in my 
mid 30s. 

651
00:30:42,840 --> 00:30:44,960
Well, do you like when you, I 
mean you and I interact. 

652
00:30:44,960 --> 00:30:47,440
I interact with you more than 
ever interact with anybody. 

653
00:30:47,440 --> 00:30:49,400
Like we work out together. 
We're here all day together. 

654
00:30:49,400 --> 00:30:51,080
Yeah, and you're what, 30? 
Three. 

655
00:30:51,520 --> 00:30:52,880
Yeah. 
I'm 33, so I'm eleven years 

656
00:30:52,880 --> 00:30:54,000
younger than you. 
Do I? 

657
00:30:54,840 --> 00:30:56,680
Do you feel like I'm younger 
than you? 

658
00:30:57,480 --> 00:31:02,560
I don't feel like, I feel like 
you carry yourself older. 

659
00:31:02,640 --> 00:31:05,440
You don't look older, but I feel
like you're more mature, you're 

660
00:31:05,440 --> 00:31:09,000
more levelled up in life. 
You've got a lot more going than

661
00:31:09,000 --> 00:31:12,960
most 33 year olds. 
So I feel like the difference in

662
00:31:14,000 --> 00:31:16,320
age between you and I is not 11 
years. 

663
00:31:16,480 --> 00:31:20,280
You know what I mean? 
Like I feel and move and act 

664
00:31:20,280 --> 00:31:25,920
younger than I would say 98% of 
my peers in my age group. 

665
00:31:26,160 --> 00:31:28,880
Like I look at the people that I
graduated high school with and 

666
00:31:28,880 --> 00:31:34,000
like the people that are my age 
and they either are doing good, 

667
00:31:34,000 --> 00:31:35,480
like they're looking good, 
they've taken care of 

668
00:31:35,480 --> 00:31:38,160
themselves, they've made pretty 
decent choices and there's a lot

669
00:31:38,160 --> 00:31:40,400
of them that have not. 
And we've lost a lot of 

670
00:31:40,400 --> 00:31:42,800
classmates. 
Like people are just, it's 

671
00:31:42,800 --> 00:31:45,520
crazy. 
The older you get, the more 

672
00:31:46,320 --> 00:31:49,680
widespread that difference 
between the healthy people and 

673
00:31:49,680 --> 00:31:52,880
the non healthy people gets. 
It's it's crazy because like if 

674
00:31:52,880 --> 00:31:56,280
you look at a an investment 
account, the trend line of an 

675
00:31:56,280 --> 00:31:58,040
investment account, if. 
You start early? 

676
00:31:58,160 --> 00:32:00,440
Yeah, you'll. 
And if you start later, you can 

677
00:32:00,440 --> 00:32:02,480
never catch the guy who started 
early. 

678
00:32:02,520 --> 00:32:04,560
Yeah, it's the whole theory of 
compounding interest, 

679
00:32:04,560 --> 00:32:06,080
exponential growth. 
Like if everyone's starting at 

680
00:32:06,080 --> 00:32:09,680
about the same playing field, 
it's pretty much neck and neck. 

681
00:32:09,680 --> 00:32:13,440
Like when I look at my peers in 
high school and college even, 

682
00:32:13,840 --> 00:32:16,480
it's like there's not much gap 
there. 

683
00:32:16,480 --> 00:32:19,960
You know, we're all kind of on 
the same chapter in life, but 

684
00:32:19,960 --> 00:32:22,280
then like 10 years past that, 
like. 

685
00:32:22,320 --> 00:32:24,600
When you go to a class reunion. 
Oh yeah, I've never been to 

686
00:32:24,600 --> 00:32:28,440
reunion 'cause my reunion, I 
graduated high school in 2010, 

687
00:32:28,440 --> 00:32:30,520
so my reunion was 2020 and 
everything was cancelled. 

688
00:32:30,520 --> 00:32:33,200
So I've never been to reunion. 
So I don't know what that'll be 

689
00:32:33,200 --> 00:32:34,480
like whenever. 
It's pretty crazy. 

690
00:32:34,600 --> 00:32:38,320
I bet the people that were like,
like the health nuts are like on

691
00:32:38,320 --> 00:32:41,360
the football team, the active 
people, the athletes, the jocks,

692
00:32:41,640 --> 00:32:44,280
some of them are like, you 
wouldn't even. 

693
00:32:44,280 --> 00:32:46,720
It's just, it's just so 
different. 

694
00:32:46,720 --> 00:32:48,680
Everything's just so skewed, 
like how you remember them in 

695
00:32:48,680 --> 00:32:50,680
high school, you know, the 
little cliques, like the 

696
00:32:50,800 --> 00:32:53,800
different little groups and 
stuff at these reunions. 

697
00:32:53,800 --> 00:32:57,680
It's so sprinkled indifferently.
Yeah. 

698
00:32:57,800 --> 00:32:59,880
It's funny, 'cause I was 
talking, I wasn't talking. 

699
00:32:59,880 --> 00:33:04,920
I was thinking about Rigel. 
You know, like we're going to 

700
00:33:04,920 --> 00:33:07,200
homeschool him initially, but 
like, I don't know what we're 

701
00:33:07,200 --> 00:33:09,800
going to do after that. 
Like he may go to high school, 

702
00:33:09,800 --> 00:33:11,520
he may go to public private 
college. 

703
00:33:11,520 --> 00:33:13,080
I have no idea. 
You know what, time will tell, 

704
00:33:13,560 --> 00:33:19,240
but I remember thinking back on 
my years in school and like 

705
00:33:19,240 --> 00:33:22,640
putting so much emphasis on 
things that just don't matter, 

706
00:33:22,640 --> 00:33:25,080
man. 
Like the clothes that I wore. 

707
00:33:25,640 --> 00:33:29,440
How Jack? 
What kind of backpack you had? 

708
00:33:29,440 --> 00:33:31,400
And yeah, like the. 
Stupid stuff, what my hair 

709
00:33:31,400 --> 00:33:33,480
looked like. 
I did the same thing. 

710
00:33:33,520 --> 00:33:37,400
Yeah, like what what so and so 
would say if I asked her to the,

711
00:33:37,800 --> 00:33:42,240
you know, the Christmas dance, 
like just like stupid stuff that

712
00:33:42,240 --> 00:33:44,520
doesn't matter. 
And like Fast forward now and 

713
00:33:44,520 --> 00:33:46,760
like I don't keep in contact 
with any of those people. 

714
00:33:46,760 --> 00:33:50,560
Like I've kept in contact with 
two people from high school 2 

715
00:33:51,120 --> 00:33:53,680
and it's like none of that 
matters. 

716
00:33:53,680 --> 00:33:57,640
So like all of that time and 
resource and investment and 

717
00:33:57,640 --> 00:33:59,840
thought when you're a kid that's
allocated towards things that 

718
00:33:59,840 --> 00:34:03,280
doesn't matter. 
Like, imagine if someone like, I

719
00:34:03,280 --> 00:34:05,720
want to do this to my son, I 
want to be able to sit him down.

720
00:34:05,760 --> 00:34:09,560
Like, look, be the best you can 
be, you know, care about the 

721
00:34:09,560 --> 00:34:13,480
things that matter, but like, 
don't allocate any bandwidth 

722
00:34:13,480 --> 00:34:17,560
whatsoever towards these like 
superficial things that you're 

723
00:34:17,560 --> 00:34:19,000
going to forget about in five 
years. 

724
00:34:19,000 --> 00:34:21,520
Brush off all that dumb stuff. 
Yeah, yeah, 'cause like if, if, 

725
00:34:22,000 --> 00:34:24,520
and I'm sure my folks did that 
to me too, but like, I'd, I'd. 

726
00:34:25,520 --> 00:34:27,280
We don't listen when we're that 
age though, like. 

727
00:34:27,440 --> 00:34:28,800
I guess we. 
Know everything. 

728
00:34:29,120 --> 00:34:30,520
Our parents don't know anything.
Yeah. 

729
00:34:30,520 --> 00:34:33,639
And now looking back, it's like,
damn it, should have listened. 

730
00:34:33,639 --> 00:34:35,520
Yeah, for sure. 
We definitely would have learned

731
00:34:35,520 --> 00:34:37,360
more had we been a little bit 
more open minded. 

732
00:34:37,440 --> 00:34:40,000
But yeah, and I had good 
parents, good upbringing. 

733
00:34:40,000 --> 00:34:42,199
Like I wouldn't have. 
I mean, they were great parents.

734
00:34:42,320 --> 00:34:44,120
There's things that I want to do
a little bit differently, but I 

735
00:34:44,120 --> 00:34:45,560
can't fault them for anything 
they didn't. 

736
00:34:45,840 --> 00:34:47,440
And I've got a really good 
relationship with them now. 

737
00:34:47,440 --> 00:34:50,600
I think that's huge. 
Like I want to be able to parent

738
00:34:50,600 --> 00:34:53,639
my kids in a way that they 
respect me and want to spend 

739
00:34:53,639 --> 00:34:55,120
time with me after they've moved
out of the house. 

740
00:34:55,120 --> 00:34:57,280
Absolutely. 
But yeah, I definitely want to 

741
00:34:57,280 --> 00:34:58,480
emphasize that. 
Like, don't worry, don't spread 

742
00:34:58,480 --> 00:34:59,160
the small stuff. 
Yep. 

743
00:34:59,280 --> 00:35:00,680
Don't, don't spread the small 
stuff. 

744
00:35:00,720 --> 00:35:02,960
Yep. 
So, but we totally deviated off 

745
00:35:02,960 --> 00:35:05,200
your question. 
You said how old are you and I 

746
00:35:05,200 --> 00:35:07,440
told you, but were you going a 
certain direction with that? 

747
00:35:07,960 --> 00:35:10,880
I mean, it kind of went that way
naturally 'cause you kind of 

748
00:35:10,880 --> 00:35:14,240
capitalized on how you don't 
feel, look or, you know, seem 

749
00:35:14,240 --> 00:35:17,640
like you are 44 And I, I tell 
people all the time that you, 

750
00:35:18,320 --> 00:35:20,520
that you are 44, but don't at 
all look at. 

751
00:35:20,800 --> 00:35:22,000
People don't, I don't feel like 
it. 

752
00:35:22,000 --> 00:35:24,480
Like I, if I were to look at 
myself right now, I I mean, I've

753
00:35:24,480 --> 00:35:27,840
got some transformation pictures
of me when I was overweight, 

754
00:35:27,840 --> 00:35:30,600
smoked 2 packs a day, drank all 
the time, ate like crap, felt 

755
00:35:30,600 --> 00:35:33,160
like crap, stayed up late, 
didn't prioritize sleep, didn't 

756
00:35:33,160 --> 00:35:36,120
work out. 
And I look in those pictures 

757
00:35:37,600 --> 00:35:40,760
older than I look and feel now, 
and that was probably 20 years 

758
00:35:40,760 --> 00:35:43,000
ago. 
What's crazy though, is like 

759
00:35:43,240 --> 00:35:46,240
when we move back here, so this 
is the same town that I went to 

760
00:35:46,240 --> 00:35:47,760
college with. 
And then, you know, we moved 

761
00:35:47,760 --> 00:35:50,160
off, went to Washington, I met 
Crystal, we moved back, all that

762
00:35:50,160 --> 00:35:53,600
good stuff. 
When we moved back, before I had

763
00:35:53,600 --> 00:35:56,040
the compound, like I would go 
work on campus. 

764
00:35:56,040 --> 00:35:59,240
Like I would go to the campus to
my old stomping grounds, like 

765
00:35:59,240 --> 00:36:01,560
find a coffee shop and work 
because I could just get in the 

766
00:36:01,560 --> 00:36:05,040
zone. 
And I thought that I still look 

767
00:36:05,040 --> 00:36:08,040
like I did in college. 
And then I actually went on 

768
00:36:08,040 --> 00:36:10,600
campus and was looking at all 
the other people, all the 

769
00:36:10,600 --> 00:36:13,800
students that are there now. 
And it's like, man, I don't feel

770
00:36:13,800 --> 00:36:16,440
like I look like that anymore. 
Like I don't think I look that 

771
00:36:16,440 --> 00:36:18,400
young. 
Like they just look crazy young.

772
00:36:18,400 --> 00:36:20,320
Oh yeah, definitely. 
Yeah. 

773
00:36:20,320 --> 00:36:22,920
When I, I rarely go out to the 
bars or anything like that. 

774
00:36:22,920 --> 00:36:25,440
But when I'm out to eat or 
somewhere and I see the people 

775
00:36:25,440 --> 00:36:28,520
that are old enough to drink, 
I'm like, there's no way you're 

776
00:36:28,520 --> 00:36:30,240
old enough to drink. 
You look like you're 14. 

777
00:36:30,400 --> 00:36:32,560
Yeah, so I guess. 
But that means you're getting. 

778
00:36:32,600 --> 00:36:35,680
Old Yeah, when people. 
Look super, super young. 

779
00:36:36,200 --> 00:36:37,880
Then they're not. 
Then you're like, Oh yeah, I'm 

780
00:36:38,040 --> 00:36:40,960
probably pretty old. 
Yeah, but I don't I'm excited 

781
00:36:40,960 --> 00:36:42,960
about my next tenure. 
I think that's another thing 

782
00:36:42,960 --> 00:36:43,800
too. 
A lot of people think they're 

783
00:36:43,800 --> 00:36:46,960
over the hill and they just 
start reminiscing on their like,

784
00:36:47,000 --> 00:36:49,800
glory days of when they were on 
the high school football team. 

785
00:36:50,160 --> 00:36:53,480
And like, I don't honestly give 
that a moment. 

786
00:36:53,480 --> 00:36:55,560
Stop, man. 
Like I'm excited about what lies

787
00:36:55,560 --> 00:36:59,000
ahead because I'm healthy, 
because I'm growing, because I'm

788
00:36:59,000 --> 00:37:01,480
building things and invest in my
time and resources and things 

789
00:37:01,480 --> 00:37:03,240
that I'm excited about and 
passionate about. 

790
00:37:03,680 --> 00:37:06,440
I feel like when people are 
miserable in life and they're 

791
00:37:06,440 --> 00:37:09,320
just trudging along, they have 
no excitement upon waking up in 

792
00:37:09,320 --> 00:37:11,840
the morning and they're like 
reminiscing all the time about 

793
00:37:11,840 --> 00:37:13,880
their best memories being 
something of the past. 

794
00:37:14,200 --> 00:37:15,600
Like that just scares the hell 
out of me. 

795
00:37:16,000 --> 00:37:18,920
They're alive, but not living. 
Yeah, I feel like I have more 

796
00:37:18,920 --> 00:37:21,800
life in front of me than I have 
behind me. 100%, man. 

797
00:37:21,800 --> 00:37:24,720
And I hope that I'm saying that 
when I'm 87 years old still, you

798
00:37:24,720 --> 00:37:26,280
know? 
You're probably not going to 

799
00:37:26,840 --> 00:37:30,400
live to a 160, but you. 
Yeah, maybe not more time, but 

800
00:37:30,840 --> 00:37:33,520
definitely like more vibrancy 
and stuff that still gets me 

801
00:37:33,520 --> 00:37:35,840
going, you know, so. 
Never slowed down. 

802
00:37:35,920 --> 00:37:38,240
Never slowed down. 
All right, man, that's probably 

803
00:37:38,240 --> 00:37:40,840
a wrap on episode 2. 
Episode Dos. 

804
00:37:40,960 --> 00:37:42,800
Episode Dos. 
What are we going to call this 

805
00:37:42,800 --> 00:37:45,000
one? 
Because it was just a bit more 

806
00:37:45,000 --> 00:37:47,200
chitchat. 
What would be? 

807
00:37:47,200 --> 00:37:48,760
We'll think of something. 
We'll think of something. 

808
00:37:48,960 --> 00:37:51,200
Yeah, we'll think of something. 
But just a reminder for people 

809
00:37:51,200 --> 00:37:55,720
listening, we get the comments 
on these Spotify and YouTube 

810
00:37:55,720 --> 00:37:58,720
videos. 
So like this idol of chitchat 

811
00:37:58,720 --> 00:38:01,560
could be be nice. 
No, be brutally honest, but like

812
00:38:01,560 --> 00:38:04,320
if you have something you want 
us to talk about, throw that in 

813
00:38:04,320 --> 00:38:06,560
the comments. 
And this is a super laid back 

814
00:38:06,560 --> 00:38:09,200
conversation format. 
So like we would love to do a 

815
00:38:09,200 --> 00:38:11,720
deep dive on whatever questions 
or comments you'll have. 

816
00:38:11,720 --> 00:38:14,040
Yeah, or some hot topic that's 
just floating around. 

817
00:38:14,200 --> 00:38:17,080
Yeah, for sure. 
All right, Gregoron, Until next 

818
00:38:17,080 --> 00:38:18,040
time, man. 
Adios. 

819
00:38:18,080 --> 00:38:18,920
Tata. 
Bye bye. 

820
00:38:23,240 --> 00:38:24,880
So wait. 
Maybe we should just call 

821
00:38:24,880 --> 00:38:25,360
episode 2.
