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Hello, ladies and gents Robert 
Sykes Kyo Savage.com, and I'm 

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coming at you with another solo 
podcast episode in this episode,

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this is a short one, I'm doing a
deep dive into live. 

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Savage apparel Wonder for other 
companies. 

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We have got a launch coming up. 
We've got a relaunch, actually 

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coming up. 
We've got a bunch of new designs

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that we have printed in house. 
We have a US base supplier. 

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We're totally revamping how 
we're doing live savage apparel.

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So I want to give a little 
insight into the upcoming 

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launch. 
It's happening this weekend if 

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listening to this on this Friday
when it goes live. 

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The launch is going to be this 
Sunday, the 18th of September. 

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I'm super excited about what's 
to come excited about what we're

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trying to do now with the 
company why we've changed 

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directions, why we're kind of 
revamping how we're going about 

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things as a company. 
So that for their do is sit 

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back, relax and do a podcast 
about live savage apparel. 

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All right. 
So for those of you that do not 

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know, we have a brand called 
live, savage apparel crust, and 

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I launched this back in 2019, it
was basically designed to be a 

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creative outlet for us. 
We had the key tobruk business, 

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we have the coaching, we have 
the content creation, the 

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podcast, YouTube videos, all 
that stuff, which is great. 

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We love every bit of it, but we 
wanted to create something. 

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Cystic that basically allowed us
to have a creative Outlet, 

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basically, like I work shirts, 
Crystal wear shirts, we all wear

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shirts that would be kind of 
cool to have a company where we 

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put our designs arm, our 
thoughts, our feelings are our 

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logos on a shirt and we could 
wrap that with prime. 

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So we rolled up our sleeves and 
we launched live savage, apparel

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back in 2019, lo and behold the 
pandemic happened, the whole 

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world went upside down and we 
didn't really have the The 

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momentum built the foundation, 
laid for live savage, apparel at

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that time. 
So we kind of put that on the 

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back burner, and just focused on
making sure the bricks were 

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solid. 
Making sure the coaching was on 

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making sure every other aspect 
of our lives were solid rather 

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than really focusing on live 
savage. 

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Apparent, when we launched that 
back in 2019, we had like a run 

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of t-shirts that we made. 
I was using a friend of mine who

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was screen printing in Texas. 
So I went down there with him, 

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he printed the shirts, you show 
me how to do it. 

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I printed a few of them and then
a lot of the items, like the 

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sports bras The leggings and 
stuff like that. 

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We got from overseas, that's 
pretty much where every apparel 

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company gets their athletic 
apparel, all that's pretty much 

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all those textile companies are 
pretty much produced overseas. 

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Whether it's China or wherever 
it's all pretty much overseas. 

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Not really many of those are 
produced in the states anymore. 

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So that's kind of what we did 
there in 2010, we put the, you 

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know, the apparel business on 
the back burner when the 

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pandemic was happening. 
Plus we were moving. 

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We were buying, you know, this 
building that we're currently in

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renovating that that Is all 
throughout 2020 2021 and just a 

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lot of things going on at that 
point in our life and that 

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chapter on lives plus we were 
trying to get pregnant. 

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Got pregnant had a baby line of 
chaos. 

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So the apparel kind of took a 
back burner there and throughout

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that pandemic period, when a lot
of people were losing their 

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their companies, a lot of small 
businesses closed their doors, 

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especially a lot of apparel 
companies had to close up shop 

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because everyone was so heavily 
invested in these overseas 

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suppliers Supply chain. 
You know, they that took a 

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massive hit, all the costs went 
up prices increased lead times 

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for getting garments overseas 
through a shipping container was

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just totally jacked up the 
porch, were all jacked. 

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Everything's jacked up like 
nobody knew what they were going

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to pay for their their supplies 
the lead time for those supplies

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increased drastically and a lot 
of people were just left not 

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really know what to do and had 
to close up shop. 

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So we put everything on the 
pause and taking that into 

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consideration. 
Duration gave us some time to 

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really flesh out and dive into 
what we wanted to do with live, 

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savage apparel as a brand when 
we relaunched it, which were 

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about to do. 
So going forward, we're totally 

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changing how we go about live 
savage apparel. 

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Namely point being that we are 
going to adopt the same core 

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philosophies that we've adopted 
with the key tobruk business, 

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which insulated us, very fairly.
Well from all the issues that 

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supply chain, you know, issues 
were causing At the pandemic 

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period because everything he 
told Brooke we have in-house. 

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So like we produced the bricks 
and house. 

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We do all the formulation, I 
mean, everything is by our own 

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hand, that's something I'm very 
proud of and we decided, you 

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know, what? 
This is work. 

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So well for the brick business, 
let's take these same core 

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philosophies and apply it to 
live savage apparel. 

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That's exactly what we're going 
to do. 

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We bought a whole bunch of 
screen-printing equipment. 

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We invested in to screen 
printing presses, you know, all 

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the inks all the squeegees On 
the washout, Booth, the darkroom

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equipment, all of this stuff and
we will learn how to screen 

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print. 
We watched a bunch of YouTube 

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videos. 
We asked other experts in the 

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space, we just drove into the 
world of screen printing, which 

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honestly, was even better for 
us, because it allowed me to 

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have that artistic outlet, that 
creative Outlet Flores that much

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more, because it's me doing the 
stuff and and Bryson like, 

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Bryson, he's been with us, the 
longest you've been with us for 

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three plus years. 
He's been in the kitchen making 

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bricks that entire time. 
So I'm super excited to be able 

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to give him a promotion in the 
sense that Now, able to learn a 

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new craft, a new trade, new 
skill sent and do screen 

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printing, and he's super excited
about it as well. 

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He's incredibly detail-oriented.
So having something like screen 

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printing, be an outlet for him 
is also amazing. 

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So we're doing all of our own 
designs in-house now and with 

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with the with a live sound 
apparel brand, we want to keep 

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that inside in-house under our 
own roof philosophy, and then 

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just bypass all the headaches 
that come with Outsourcing 

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things with relying on 
co-packers with relying on 

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suppliers, the relying on all of
these overseas, textile 

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companies to provide us, quality
apparel, so much, so that I have

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found a US based supplier for 
all of our shirts going forward.

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So not only are we printing. 
The designs were not only 

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designed and Designs printing 
designs and putting them on a 

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shirt. 
We also found a u.s. supplier 

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for all of our shirts. 
We don't have the ability to 

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actually be cutting and sewing 
and You know, making a loom and 

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making the actual garments 
themselves, maybe someday but 

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not right now. 
But we did find a u.s. supplier 

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to do just that. 
So going forward all of our 

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designs, all of our items 
through live sandwich apparel 

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are going to be 100% made in the
USA, not like made somewhere 

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else and then finished in the 
USA. 

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No, no 100% made in the USA and 
then we are printing all those 

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designs. 
So, when you get a shirt from us

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going forward, it's going to 
have a sticker in there. 

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Says 100% made in the USA. 
I say and printed. 

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I mean these are going to all be
printed by us, which is 

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something I'm super proud about 
them. 

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I'm proud to be an American I'm 
proud to live in America and I'm

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proud to create more than just 
consume. 

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We live in a consumption society
in which we were allowed, 

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everybody else to create, do the
work? 

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And then we just consume it. 
My Philosophy has always been to

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add more value than I take. 
I'm proud to be creating 

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something with keto brick. 
I'm proud to now be creating 

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something with live savage 
apparel. 

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We are creating more so than we 
are consuming, which is 

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something I am very, very 
passionate about. 

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With these lips average apparel 
launches or probably going to 

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have a new design, dropping 
roughly every month or so. 

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So we're going to be really 
aggressive with these new 

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designs. 
We're going to have things that 

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are seasonal based. 
We're going to have different 

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designs based off of 
motivational sayings things. 

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That we believe in philosophy is
that we try to live by. 

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And then again we're gonna have 
seasonal base, like, hoodies and

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jackets during the colder 
months, you know, short sleeve 

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and short from the warmer 
months. 

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This first launch is going to 
take place the whole unveiling 

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relaunch of lives. 
Apparel is going to take place 

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this month. 
September 18th at 12 noon 

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Centrum it's a Sunday we're 
going to be launching our faith 

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over fear design Faith over fear
is my 2022 Manifesto so I do a 

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Manifesto every single year. 
The beginning of the year on the

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first of January which basically
becomes not like a New Year's 

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resolution. 
But my Manifesto for what this 

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year means, what my core driving
philosophy is going to be 

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towards that year. 
In 2022 that has been Faith over

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fear, you know 20:22 came on the
heels of 2020 2021 when the 

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world was upside down with the 
pandemic with covid, with the 

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economy with supply chain issues
with us moving you know, up here

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to Northwest Arkansas with 
Crystal being pregnant as having

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a baby finances being so 
freaking tight that I didn't 

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know what I was going to do. 
I was just fearful of a lot of 

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things, I was fearful of being 
able to be a great boss and 

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employee For my employees, I was
fearful of being a great husband

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to Crystal fearful of being a 
great father to rigel with all 

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of these unknown certainties in 
my life in our lives at that 

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time. 
And that fear was debilitating, 

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to me, it allowed me to it 
forced me to just adapt and I 

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recognize that having this fear 
that just debilitated, my action

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was worthless, it wasn't, it was
causing no good in my life. 

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Life. 
And I try to really adopt a 

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stoic philosophy. 
I try to let actions speak 

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louder than words, so I pretty 
much came to realization. 

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That look, I'm going to give 
everything. 

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I've got towards all of these 
Endeavors towards my, my, you 

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know, my fathering my husband 
like Crystal, my wife me being 

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as a husband, I want to be the 
best husband for her. 

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I could be, I wanted to be the 
best employer and, you know, 

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owner of this company for my 
crew and in Ring all event. 

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I just gave it my all and then 
was at peace with whatever the 

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outcome was. 
I wanted to just simply do 

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everything that was in my power 
and then be at peace with 

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whatever the chips landed. 
And for me, that meant that I 

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had to have faith over fear. 
If I'm doing everything I can, 

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if I'm taking all my 
environmental factors and 

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pouring myself into it, putting 
in the work, you know, grinding 

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it out, and just doing what I 
had to do for that time of my 

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life. 
Then the only viable option for 

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me was to simply be at peace 
with whatever the outcome was. 

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And let that happen. 
As it as it may, having faith 

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over fear that it was all going 
to work out and be okay. 

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A lot of people adopt that 
philosophy but they do nothing, 

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they're actionless and that to 
me is just laziness like, what 

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good can that possibly do? 
But if you were actually doing 

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everything you possibly can, if 
you're putting forth, all the 

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action, all the drive, all the 
intensity, all the aggression, 

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all the work, then. 
All you have left to do is see 

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Polly have faith, that it will 
be worthwhile. 

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Otherwise, you're just going to 
be stressed and debilitated by 

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that fear of the unknown. 
So for me, this concept of 

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Faith, over fear has been the 
the philosophy that I've wanted 

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to adopt throughout 2022 so much
so that I wrote it down and we 

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decided to put it on a shirt. 
So, this is my handwriting on a 

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shirt. 
It means, just, as I said, it 

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means I'm proud to wear it. 
I would like for us all to adopt

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this philosophy because I feel 
like, you know, whether you make

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that a stoic. 
See whether you make that a 

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religious mindset, whatever you 
do with him, we're all going to 

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benefit from having this Faith 
over. 

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Our fear is that if we're 
putting in the work and doing 

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what needs to be done and taking
the action that it is going to 

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all work out and that we have to
simply be at peace with whatever

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that outcome exist. 
So I'm super proud of what this 

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design is. 
I'm probably with this design 

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means, I'm proud to say that 
having this philosophy 

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throughout this year, has 
allowed us to flourish as 

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opposed to be crippled and So, 
I'm very proud to wear this on 

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my chest. 
I feel like if we adopt this 

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philosophy, our lives are better
for it. 

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So, I'm proud of this launch and
part of the certain part of it. 

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What it, what? 
It means, what it stands for. 

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So, going forward, this live 
savage apparel line of ours is 

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going to be dropping on 
September 18th at noon Central. 

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This is going to be the design 
that we drop. 

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We're going to have thermals, 
we're going to have T-shirts. 

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We're going to have a female 
specific, female fitted long 

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sleeve shirt. 
All of this is made 100% in USA.

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All of it is 100% printed by us.
And we're just super excited and

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proud for what it is, what is to
come with lip, Savage apparel. 

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Thank you all. 
So very much for being a part of

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this journey. 
Thank you all. 

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So very much for supporting this
company and other companies we 

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are proud and excited to 
continue to add more value than 

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we take and to create more so 
than we consume all that said, 

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thank you for tuning in and we 
will talk to you next time.