1
00:00:00,000 --> 00:00:02,600
Well hello ladies and gents 
Robert Sykes keto, Savage.com. 

2
00:00:02,600 --> 00:00:05,600
And today I've got special guest
David Greenwalt on the podcast 

3
00:00:05,600 --> 00:00:09,500
and we dive deep into the 
wonderful world of dieting. 

4
00:00:09,500 --> 00:00:13,300
We talk about what has led to 
the current obesity epidemic 

5
00:00:13,300 --> 00:00:16,700
that we have found ourselves in 
what is the primary driver for 

6
00:00:16,700 --> 00:00:20,600
that if it's the hyper palatable
nature of ultra-processed foods 

7
00:00:21,100 --> 00:00:23,500
over consumption? 
In general, we talk about body 

8
00:00:23,500 --> 00:00:27,900
image and this healthy at any 
size phenomenon and kind of what

9
00:00:27,900 --> 00:00:31,200
our thoughts are towards that. 
And how to To best resolve. 

10
00:00:31,300 --> 00:00:34,700
Any of the adverse responses 
that come from that mentality. 

11
00:00:35,100 --> 00:00:37,900
And we talked about honestly, 
just how to make things 

12
00:00:37,900 --> 00:00:42,200
sustainable and how to find what
is right, for the individual as 

13
00:00:42,200 --> 00:00:44,400
it pertains to their health 
Journey. 

14
00:00:44,400 --> 00:00:46,300
So thoroughly enjoy the 
conversation. 

15
00:00:46,300 --> 00:00:49,900
David has been in this space for
a long time not in the keto 

16
00:00:49,900 --> 00:00:52,800
space specifically but in the 
health and nutrition space he's 

17
00:00:52,800 --> 00:00:55,300
worked with tons of clients. 
He's seen. 

18
00:00:55,300 --> 00:00:57,400
What has worked? 
What has not teasing the trends 

19
00:00:57,400 --> 00:00:59,300
come and go. 
So I was really Keen to just 

20
00:00:59,300 --> 00:01:01,400
Dive In. 
Learn from his perspective. 

21
00:01:01,400 --> 00:01:03,600
I've got no doubt that you will 
take something from this. 

22
00:01:03,600 --> 00:01:07,500
So without further delay, sit 
back relax and do a podcast with

23
00:01:07,500 --> 00:01:19,500
David Greenwalt. 
And we are live. 

24
00:01:19,500 --> 00:01:20,800
David Greenwalt, how are you 
sir? 

25
00:01:21,400 --> 00:01:23,200
I'm doing. 
Well, thanks for having me on. 

26
00:01:23,300 --> 00:01:24,800
Yeah, man. 
I'm excited to chat with you. 

27
00:01:25,100 --> 00:01:27,500
So, we were talking a little bit
before I hit the record button 

28
00:01:27,500 --> 00:01:30,200
and you come from a space in 
which you are helping people 

29
00:01:30,200 --> 00:01:32,900
lose weight and as fight against
this obesity epidemic that we 

30
00:01:32,900 --> 00:01:36,100
have now find ourselves in and 
you're correct me if I'm wrong 

31
00:01:36,100 --> 00:01:37,600
here. 
But you're not in the the keto 

32
00:01:37,600 --> 00:01:42,000
space per se, but you are in the
health and nutrition space. 

33
00:01:42,100 --> 00:01:45,400
Ace and with that, you have a 
focus towards the sustainability

34
00:01:45,400 --> 00:01:48,300
aspect of nutrition which I 
think is a very relevant topic. 

35
00:01:48,300 --> 00:01:50,400
I feel like, regardless of what 
batch following is going to be 

36
00:01:50,400 --> 00:01:52,400
sustainable for you. 
So I definitely want to dive 

37
00:01:52,400 --> 00:01:54,900
into that. 
But honestly man, before we even

38
00:01:54,900 --> 00:01:59,000
go there, like what made you 
passionate about diving down 

39
00:01:59,000 --> 00:02:01,200
this, in the first method? 
You have a massive weight loss. 

40
00:02:01,200 --> 00:02:03,000
Journey yourself. 
What was your origin story so to

41
00:02:03,008 --> 00:02:06,600
speak? 
You know, it's it's I've been 

42
00:02:06,600 --> 00:02:08,500
interested in Fitness for 
whatever reason since I was a 

43
00:02:08,508 --> 00:02:11,200
kid when I was in grade school 
they had something called, 

44
00:02:11,200 --> 00:02:13,000
aren't they still have it even 
but they was the president's 

45
00:02:13,000 --> 00:02:15,900
Physical Fitness Award and you 
know, I'm in fifth sixth, 

46
00:02:15,900 --> 00:02:18,700
seventh grade and I wanted that 
award, you know, you had to 

47
00:02:18,700 --> 00:02:20,800
broad jump, a certain distance, 
throw a baseball certain 

48
00:02:20,800 --> 00:02:25,000
distance run short distance for 
time various things and I really

49
00:02:25,000 --> 00:02:27,300
wanted that. 
I mean I'm 10 11 12 years old? 

50
00:02:27,400 --> 00:02:28,700
Why did I want that? 
I don't know. 

51
00:02:28,800 --> 00:02:30,700
I really don't. 
It's just something in my DNA 

52
00:02:30,700 --> 00:02:32,800
with a I found an interest in 
it. 

53
00:02:33,300 --> 00:02:36,100
It was natural for Or me too. 
I don't have the interest was 

54
00:02:36,100 --> 00:02:38,900
natural for me to be good at 
everything that certainly wasn't

55
00:02:38,900 --> 00:02:43,500
the case but to have the 
interest, was there over time in

56
00:02:43,500 --> 00:02:46,800
my career I had started a 
supplement company. 

57
00:02:46,800 --> 00:02:48,100
I don't sell any supplements 
now. 

58
00:02:48,100 --> 00:02:50,400
I sold that company but I 
started to supplement company 

59
00:02:50,900 --> 00:02:54,400
when I was in Illinois, state 
trooper and I started it just so

60
00:02:54,400 --> 00:02:57,400
that I might I started a tiny 
little room in my home just so I

61
00:02:57,408 --> 00:03:02,400
might make enough money to pay 
for my own protein powder and I 

62
00:03:02,400 --> 00:03:04,700
ended up that was in the early. 
90s. 

63
00:03:04,700 --> 00:03:07,700
And I end up growing that 
company for about five or six 

64
00:03:07,700 --> 00:03:10,500
years to about 7 million revenue
and 45 employees. 

65
00:03:11,100 --> 00:03:14,000
And I always say that because in
growing that company to a decent

66
00:03:14,000 --> 00:03:18,400
size, I ended up with over 
100,000 customers and may seem 

67
00:03:18,400 --> 00:03:21,100
kind of odd because I've been 
doing this a long time. 

68
00:03:21,100 --> 00:03:24,600
I mean, I first started coaching
people in 1987 and I've been 

69
00:03:24,600 --> 00:03:29,300
online since 1999 with it. 
So the internet was just coming 

70
00:03:29,300 --> 00:03:32,400
in and this amazing thing called
email was here and you could 

71
00:03:32,400 --> 00:03:34,900
have two way communication, 
which we Just take for granted 

72
00:03:34,900 --> 00:03:38,000
now, but it was really something
to think about back. 

73
00:03:38,000 --> 00:03:42,000
Then, I embraced it early on, I 
saw the utility of it and I had 

74
00:03:42,008 --> 00:03:43,500
a lot of people asking me 
questions, you know. 

75
00:03:43,500 --> 00:03:45,500
Hey Dave, how can I lose 30 
pounds to keep it off? 

76
00:03:45,500 --> 00:03:47,200
Hey, can I how can I lose 50 
pounds? 

77
00:03:47,800 --> 00:03:51,900
And I had done bodybuilding in 
powerlifting myself competed in,

78
00:03:51,900 --> 00:03:56,700
in both the state level. 
And I just saw that, I was doing

79
00:03:56,700 --> 00:03:59,000
them a huge disservice and 
trying to answer an email. 

80
00:03:59,100 --> 00:04:02,500
You know, I called back of a 
napkin bumper sticker answers on

81
00:04:02,500 --> 00:04:05,100
how they can, you know, They 
were wanting to do. 

82
00:04:05,100 --> 00:04:08,600
So, in the late 90s, I wrote a 
book. 

83
00:04:08,700 --> 00:04:12,800
And then created, I would say, 
probably one of the first online

84
00:04:12,800 --> 00:04:17,899
coaching programs because, you 
know, on the internet, I created

85
00:04:17,899 --> 00:04:20,000
it with dial up. 
There was no fast internet 

86
00:04:20,800 --> 00:04:23,300
getting disconnected, every 10 
minutes people in the house, 

87
00:04:23,300 --> 00:04:25,700
couldn't be on the phone. 
At the time you were using the 

88
00:04:25,700 --> 00:04:32,300
internet to code, your code, 
your website, but I went, I did 

89
00:04:32,300 --> 00:04:33,600
this. 
When the supplement company was 

90
00:04:33,600 --> 00:04:35,600
at its peak. 
So I didn't start this company 

91
00:04:35,900 --> 00:04:38,400
because the supplement company 
was going down, it was at its 

92
00:04:38,400 --> 00:04:42,000
peak and I just had this you 
know again I don't know why but 

93
00:04:42,000 --> 00:04:45,200
I just had this incredible 
passion for wanting to help 

94
00:04:45,200 --> 00:04:50,200
people get to a healthier better
place and I just was incredibly.

95
00:04:50,200 --> 00:04:52,600
I was so passionate about it. 
I sold the supplement company 

96
00:04:53,200 --> 00:04:59,100
and I've been since 1999 doing 
what I do online. 

97
00:04:59,700 --> 00:05:01,400
I love it, man. 
Total tangent here. 

98
00:05:01,400 --> 00:05:05,200
Possibly told tangent but what 
was it like, Sunday, supplement 

99
00:05:05,200 --> 00:05:08,300
can be like, do you miss that? 
Or was it becoming too much of a

100
00:05:08,308 --> 00:05:10,000
headache with all the overhead 
and the employees? 

101
00:05:10,000 --> 00:05:12,200
They just wanted to break free 
of it and kind of live a simpler

102
00:05:12,200 --> 00:05:13,500
life. 
Like what was that like? 

103
00:05:14,100 --> 00:05:17,200
Well I will say this that I was 
super grateful to have that 

104
00:05:17,200 --> 00:05:19,300
happen. 
I never in my wildest dreams, I 

105
00:05:19,300 --> 00:05:21,700
seriously I only wanted to be 
able to make enough money to pay

106
00:05:21,700 --> 00:05:25,300
for my own supplements, my own 
protein powder or whatever and I

107
00:05:25,300 --> 00:05:28,700
never in my wildest dreams I was
a state trooper through the 

108
00:05:28,700 --> 00:05:32,700
first five years of that 
supplement companies life. 

109
00:05:32,700 --> 00:05:35,300
So I was a State Trooper. 
And then I would work another 

110
00:05:35,500 --> 00:05:38,000
30, 40 hours a week. 
You know, building this 

111
00:05:38,000 --> 00:05:41,100
mail-order dietary supplement 
company, where I place a little 

112
00:05:41,100 --> 00:05:44,100
ads in the back of the body, 
building magazines, you know, 

113
00:05:44,100 --> 00:05:48,000
Flex Ironman, muscle mag, and so
forth, and even muscle, and 

114
00:05:48,000 --> 00:05:51,100
fitness, eventually ran to a 
couple of display ads. 

115
00:05:51,200 --> 00:05:53,700
Full-page color display ads, in 
muscle & Fitness and flex and 

116
00:05:53,700 --> 00:05:54,900
whatnot. 
But anyway, start with tiny 

117
00:05:54,900 --> 00:05:57,900
little classified ads and an 800
number. 

118
00:05:58,800 --> 00:06:01,100
They have to leave a message 
because I was a trooper so they 

119
00:06:01,100 --> 00:06:02,200
didn't know what I did for a 
living. 

120
00:06:02,200 --> 00:06:03,900
You know what how I really made 
my living. 

121
00:06:03,900 --> 00:06:07,500
But, Anyway, in building to that
I you know tremendous just 

122
00:06:07,500 --> 00:06:10,600
gratitude didn't have anybody in
my life that had was in 

123
00:06:10,600 --> 00:06:13,800
business, really wasn't, you 
know I grew up very blue-collar 

124
00:06:13,800 --> 00:06:20,300
and great family but no business
Acumen really around me so I you

125
00:06:20,300 --> 00:06:24,200
know, I love that but I just 
could see that trying to do both

126
00:06:24,200 --> 00:06:28,700
and have put all of my energy 
into both and having it split 

127
00:06:28,700 --> 00:06:31,800
like it was between the 
supplement Company and health 

128
00:06:31,800 --> 00:06:34,000
coaching weight management 
focused. 

129
00:06:34,700 --> 00:06:38,100
Wasn't going to work. 
And so as I did, when I cut the 

130
00:06:38,100 --> 00:06:42,300
cord with a state police, with 
no safety, net and just went all

131
00:06:42,300 --> 00:06:44,200
in hard on the supplement 
company because it was doing 

132
00:06:44,200 --> 00:06:46,300
quite well. 
Then I did. 

133
00:06:46,300 --> 00:06:48,500
Same thing on the supplement 
company, except it was less of a

134
00:06:48,508 --> 00:06:50,400
cutting the cord. 
It was selling the company. 

135
00:06:50,400 --> 00:06:55,400
But when I created this the 
company that I've been running 

136
00:06:55,400 --> 00:07:00,800
now since 1999, I will say that 
I did create it, so that I would

137
00:07:00,800 --> 00:07:04,600
need minimal employees. 
So there was a There was a 

138
00:07:04,600 --> 00:07:08,000
factor there but it was just a 
different time of my life and I 

139
00:07:08,008 --> 00:07:10,600
had a different mindset. 
No, totally get that minutes. 

140
00:07:10,600 --> 00:07:13,900
It's funny, you know, I'm in 
business, you're in business. 

141
00:07:13,900 --> 00:07:17,600
There's always businesses out 
there and in the business world 

142
00:07:17,600 --> 00:07:20,400
like a lot of people just push 
this motive of, you know, 

143
00:07:20,400 --> 00:07:22,500
growing growing getting bigger 
and bigger, having more 

144
00:07:22,500 --> 00:07:25,400
employees, more space, more 
overhand. 

145
00:07:25,700 --> 00:07:28,800
And at some point you find 
yourself, you know, wondering 

146
00:07:29,300 --> 00:07:32,000
what is this really bringing me 
happiness and fulfillment? 

147
00:07:32,000 --> 00:07:34,300
And oftentimes, the answer is 
not simply biggering for the 

148
00:07:34,300 --> 00:07:37,000
sake of biggering, so it's 
pretty awesome that you had that

149
00:07:37,000 --> 00:07:42,500
foresight or you know early on 
Yeah, it's again, I, I don't 

150
00:07:42,500 --> 00:07:45,600
know, I just I feel I'm just 
very fortunate that that I'm 

151
00:07:45,600 --> 00:07:49,700
able to do what I do and I still
and, you know, I was in kind of 

152
00:07:49,707 --> 00:07:52,700
setting up some of these, you 
know, the podcast interviews 

153
00:07:52,700 --> 00:07:56,400
that I've been doing as said, 
I'm probably as passionate as I 

154
00:07:56,400 --> 00:07:58,100
was in 1999. 
That's not true. 

155
00:07:58,100 --> 00:08:00,700
I'm more passionate now than I 
was in 1999. 

156
00:08:00,700 --> 00:08:04,600
I know more, I've got a better 
background, more compassionate 

157
00:08:04,900 --> 00:08:07,900
toward the people that need the 
help, and just feel like I'm so 

158
00:08:07,900 --> 00:08:11,200
much better prepared and Anyway,
so I'm fired up. 

159
00:08:11,300 --> 00:08:12,900
Awesome in. 
Well, you've been coaching now 

160
00:08:12,900 --> 00:08:15,900
since 99. 
Like I said, there's been a lot 

161
00:08:15,900 --> 00:08:19,500
of things come and go during 
that time, lots of dietary 

162
00:08:19,500 --> 00:08:23,800
Hypes, lots of, you know, get, 
you know, get lean quick fixes. 

163
00:08:24,600 --> 00:08:27,300
You've been in space longer to 
just kind of be, I don't know. 

164
00:08:27,300 --> 00:08:29,500
That's probably a bad taste in 
your mouth towards all that 

165
00:08:29,600 --> 00:08:32,000
anything quick, anything that's 
just overly hyped. 

166
00:08:33,100 --> 00:08:35,900
Absolutely. 
It's I'm like the antithesis of 

167
00:08:35,900 --> 00:08:37,100
that. 
Now, I'm not, I'm not the 

168
00:08:37,100 --> 00:08:41,400
antithesis of make it doable, 
make it palatable. 

169
00:08:41,400 --> 00:08:45,500
Make it step, by step 
incremental, I'm all about that,

170
00:08:45,800 --> 00:08:48,000
but I'm very much against 
reductionism. 

171
00:08:48,000 --> 00:08:49,700
I'm very much against. 
It's one thing. 

172
00:08:49,700 --> 00:08:53,400
I'm very much against if you 
just do this, if the word just 

173
00:08:54,100 --> 00:08:56,100
is in there, it's missing 
things. 

174
00:08:56,500 --> 00:08:59,400
Yeah. 
So yeah, I'm I'm those things 

175
00:08:59,400 --> 00:09:02,600
don't work, we've got plenty of 
evidence that, you know, obesity

176
00:09:03,000 --> 00:09:05,300
Being at 43%. 
Now in the United States it was 

177
00:09:05,300 --> 00:09:08,700
15% 1970 and supposed to be 50 
percent by 2030. 

178
00:09:09,500 --> 00:09:11,100
So we're going the wrong 
direction. 

179
00:09:11,400 --> 00:09:15,900
Those simple little allegedly 
quick fixes don't work, they're 

180
00:09:15,900 --> 00:09:18,000
not comprehensive enough. 
They don't take all the things 

181
00:09:18,000 --> 00:09:21,300
into consideration that need to 
be taken into consideration in 

182
00:09:21,300 --> 00:09:25,900
our obesity genic environment. 
And so I'm about educating about

183
00:09:25,900 --> 00:09:30,000
what those factors are and then 
what's really going to take and 

184
00:09:30,000 --> 00:09:32,700
how we can really do it. 
Yeah, 100%. 

185
00:09:32,900 --> 00:09:37,400
Imagine that with the hype that 
has come from Quito as a dietary

186
00:09:37,400 --> 00:09:41,000
intervention. 
That's probably I would, imagine

187
00:09:41,000 --> 00:09:44,100
that would be an annoyance or 
frustration to you because there

188
00:09:44,100 --> 00:09:46,300
is certainly a lot of 
misinformation and Miss 

189
00:09:46,300 --> 00:09:50,900
marketing around keto 
specifically for losing weight 

190
00:09:50,900 --> 00:09:54,700
in a very quick manner. 
So that probably just 

191
00:09:54,700 --> 00:09:58,000
contributes to this overall 
delusion of, you know, something

192
00:09:58,000 --> 00:10:00,500
done in short order. 
Yeah. 

193
00:10:00,500 --> 00:10:04,200
But you know here's here's where
I'm at on that. 

194
00:10:04,200 --> 00:10:07,200
I'm not against keto, I'm not, 
I've done kedo. 

195
00:10:07,200 --> 00:10:12,600
I did keto for a couple of years
in the late 90s. 

196
00:10:12,700 --> 00:10:15,800
Hmm. 
And and I really want to learn 

197
00:10:15,800 --> 00:10:17,300
it. 
I you know I did it at the time 

198
00:10:17,300 --> 00:10:19,800
when I know you'll be familiar 
your listeners. 

199
00:10:19,800 --> 00:10:23,000
Probably to but back when you 
know, why on McDonald was about 

200
00:10:23,000 --> 00:10:28,100
to write his book and then he 
did write his book and so and 

201
00:10:28,100 --> 00:10:29,900
then you know, Marlo deepest 
deepest. 

202
00:10:30,100 --> 00:10:34,600
Ali and, and Dan Duchesne, and 
so on and so on. 

203
00:10:34,600 --> 00:10:37,900
And so, I did it. 
I've continued to follow the 

204
00:10:37,900 --> 00:10:42,100
research. 
I'm not against it and I'm we 

205
00:10:42,100 --> 00:10:48,000
are my particular nutrition. 
Philosophy is evidence-based, 

206
00:10:48,000 --> 00:10:54,900
flexible enough to adapt. 
And to allow for, you know, in 

207
00:10:54,900 --> 00:10:59,300
basically intelligent 
non-harmful nutrition approaches

208
00:10:59,300 --> 00:11:05,200
to I mean and where you know 
where I'm at with it is if I 

209
00:11:05,208 --> 00:11:08,400
could have anything, you know, 
I'd have a you know, a certain, 

210
00:11:08,600 --> 00:11:15,000
you know nutrition baseball blah
blah, and I've seen in continued

211
00:11:15,000 --> 00:11:18,100
to follow the evidence on keto 
that actually Aikido does not 

212
00:11:18,100 --> 00:11:20,300
annoy me. 
If the thing that would annoy me

213
00:11:20,500 --> 00:11:26,000
would be actual lies about keto 
truth about Quito is just fine. 

214
00:11:26,300 --> 00:11:29,200
And what I find, you know, I say
there's going to be a lot of 

215
00:11:29,200 --> 00:11:31,200
different ways. 
Is that are going to work. 

216
00:11:31,200 --> 00:11:33,100
There are going to be a number 
of different nutrition 

217
00:11:33,100 --> 00:11:37,800
strategies that we're going to 
need to be available for each 

218
00:11:37,800 --> 00:11:41,200
person because although we are 
all human and we all have a 

219
00:11:41,200 --> 00:11:44,200
heart generally located in the 
center of our chest a little bit

220
00:11:44,200 --> 00:11:48,200
left, we're all just different 
enough where there may be some 

221
00:11:48,200 --> 00:11:51,300
different nutrition Styles. 
What I will say is that in 

222
00:11:51,300 --> 00:11:53,500
there's a lot of nuance that is 
going to be missing. 

223
00:11:53,500 --> 00:11:57,900
When I say this is I get clients
that come to me and they are 

224
00:11:57,900 --> 00:11:59,900
doing keto and they want to keep
doing Quito. 

225
00:12:00,100 --> 00:12:03,800
Good with it, where I'm going to
push them is to make sure I 

226
00:12:03,808 --> 00:12:06,200
don't have to push them to low 
sugar because they're already 

227
00:12:06,200 --> 00:12:09,700
doing that if they're doing keto
properly or at least, you know, 

228
00:12:09,700 --> 00:12:11,200
they're sick of Go versions and 
all that. 

229
00:12:11,200 --> 00:12:14,100
But if you're just doing 
straight standard keto, the 

230
00:12:14,100 --> 00:12:15,500
sugar is going to be low added 
sugar. 

231
00:12:15,500 --> 00:12:19,200
That is but I want them eating 
real food. 

232
00:12:19,300 --> 00:12:20,700
Yeah. 
Yeah. 

233
00:12:20,700 --> 00:12:23,100
I think you and I can 1000% 
agree on that. 

234
00:12:23,100 --> 00:12:25,000
I mean, just simply eating real 
food is key. 

235
00:12:25,000 --> 00:12:28,500
And to be honest with you, all 
of the over sensitization senses

236
00:12:28,700 --> 00:12:31,100
over sensation. 
Eliza that's tough word. 

237
00:12:31,200 --> 00:12:33,400
Around Quito is super 
frustrating to me, too. 

238
00:12:33,400 --> 00:12:37,300
I feel like that kind of just, I
don't know, it dilutes the 

239
00:12:37,300 --> 00:12:40,200
quality of what it could be and 
what it should be. 

240
00:12:40,300 --> 00:12:42,900
So you and I have the same 
frustrations in that regard. 

241
00:12:43,200 --> 00:12:46,000
I think if people just simply 
returned to eating a wholesome, 

242
00:12:46,200 --> 00:12:48,900
you know, single ingredient, 
real food diet, that would 

243
00:12:48,900 --> 00:12:52,100
probably be a classic 80/20 
analysis and solve most of the 

244
00:12:52,108 --> 00:12:56,000
problems out there. 
Yeah, it's there's no doubt 

245
00:12:56,000 --> 00:12:57,900
about it. 
That we've got, you know, 

246
00:12:57,900 --> 00:12:59,800
internal and external BC. 
Genic fact. 

247
00:13:00,000 --> 00:13:03,700
A tremendous an obesogenic, just
referring to all the factors 

248
00:13:03,700 --> 00:13:08,600
that are promoting of obesity 
related behaviors and typically,

249
00:13:08,600 --> 00:13:11,400
that's going to, you know, 
obviously, it can be involving 

250
00:13:11,400 --> 00:13:15,000
less movement and so forth. 
But primarily it's going to be 

251
00:13:15,800 --> 00:13:18,900
those factors that drive 
behaviors for the 

252
00:13:18,900 --> 00:13:22,100
overconsumption of process, 
especially, alter processed 

253
00:13:22,100 --> 00:13:24,500
food. 
Cells are any, any, and all will

254
00:13:24,500 --> 00:13:26,800
be subjective, factors 
contribute to that, including 

255
00:13:28,200 --> 00:13:31,100
the addictive nature of altar. 
Processed foods itself, The 

256
00:13:31,100 --> 00:13:33,900
Addictive nature of altar 
processed food itself is in and 

257
00:13:33,900 --> 00:13:38,300
of itself, it will be suggested 
Factor outside of any of the 

258
00:13:38,300 --> 00:13:42,400
external other factors, you 
know, related to availability 

259
00:13:44,100 --> 00:13:47,800
the 24/7 aspect of, of 
availability, the number of fast

260
00:13:47,800 --> 00:13:51,400
food restaurants and 
convenience, smarts marketing, 

261
00:13:51,400 --> 00:13:57,700
advertising subsidies social, 
you know, behaviors that are 

262
00:13:57,700 --> 00:13:59,600
have become kind of standard in 
the norm. 

263
00:14:00,000 --> 00:14:05,300
And so on and so on and so on. 
So so yeah, you and I both have 

264
00:14:05,300 --> 00:14:09,400
a background in competitive 
bodybuilding and at least when 

265
00:14:09,400 --> 00:14:11,100
I've done. 
Most of my competing, the 

266
00:14:11,500 --> 00:14:13,700
reigning dietary champ. 
So to speak, has always been the

267
00:14:13,700 --> 00:14:17,200
flexible dieting, you know, If 
It Fits your Macros, and there's

268
00:14:17,200 --> 00:14:19,700
a lot of components of that, 
that I can totally get behind. 

269
00:14:20,600 --> 00:14:25,500
What's your take on flexible 
dieting as a whole Well, there's

270
00:14:25,500 --> 00:14:28,400
this. 
I mean, I haven't followed it 

271
00:14:28,408 --> 00:14:31,200
incredibly closely. 
I get the general premise, but, 

272
00:14:31,600 --> 00:14:35,800
and you can correct me if I'm if
I'm wrong on this with regard to

273
00:14:35,900 --> 00:14:39,800
flexible dieting for one, there 
is flexibility within the 

274
00:14:39,800 --> 00:14:42,800
nutrition protocol but is the 
general premise isn't the 

275
00:14:42,808 --> 00:14:45,100
general premise just you know 
feel free to correct me if I'm 

276
00:14:45,100 --> 00:14:47,500
wrong. 
Is it the general premise that 

277
00:14:47,600 --> 00:14:51,500
we are looking to make sure that
the body becomes or becomes more

278
00:14:51,500 --> 00:14:54,000
metabolically flexible with 
regard to? 

279
00:14:54,700 --> 00:14:58,300
The ebb and flow of carbohydrate
and so on and send fats and so 

280
00:14:58,300 --> 00:15:00,500
forth. 
I don't know that flexible 

281
00:15:00,500 --> 00:15:02,200
dining. 
I think flexible dieting is more

282
00:15:02,200 --> 00:15:06,200
so just being able to eat a 
mixed diet, as long as it falls 

283
00:15:06,200 --> 00:15:09,500
within your macronutrient 
targets and that flexibility is 

284
00:15:09,508 --> 00:15:12,100
supposed to increase the 
likelihood of sustainability. 

285
00:15:12,100 --> 00:15:16,700
Now, there is another diet a 
metabolic flexibility, you know,

286
00:15:16,700 --> 00:15:19,700
coin diet, that is just all 
about optimizing the body's 

287
00:15:19,700 --> 00:15:23,100
ability to transition from 
metabolizing fat and 

288
00:15:23,100 --> 00:15:26,100
carbohydrates but that's not Not
typically in the same realm as 

289
00:15:26,100 --> 00:15:28,300
the flexible dieting, flexible 
Dynamic sphere. 

290
00:15:29,400 --> 00:15:32,800
So, you know, with regard to 
that and in just so I have 

291
00:15:32,800 --> 00:15:37,200
Clarity again. 
I suspect that the, those 

292
00:15:37,200 --> 00:15:39,800
promoting flexible dieting, 
which is not necessarily, you 

293
00:15:39,808 --> 00:15:44,800
know, that, unlike the model 
that that we typically have in 

294
00:15:44,800 --> 00:15:48,700
house, ours is going to be 
nuanced as well as they all are,

295
00:15:48,700 --> 00:15:53,000
but flexible dieting, however, 
is there's, it's not just If It 

296
00:15:53,000 --> 00:15:54,700
Fits your Macros the old, If It 
Fits. 

297
00:15:54,700 --> 00:15:55,900
Your Macros. 
Is that correct? 

298
00:15:55,900 --> 00:15:58,700
It's not that and that's 
predominately what it is. 

299
00:15:58,700 --> 00:16:01,900
I would. 
So, you know, and my only 

300
00:16:01,900 --> 00:16:04,400
frustration with that is that 
it's just an a bit of an 

301
00:16:04,400 --> 00:16:05,300
oversimplification. 
Education. 

302
00:16:05,300 --> 00:16:09,400
Like, typically there's not as 
much Focus dedicated towards the

303
00:16:09,600 --> 00:16:13,500
type and quality of the foods. 
Certainly, I mean, it gets a bad

304
00:16:13,500 --> 00:16:16,300
rap, everybody just eating 
Pop-Tarts, as long as it fits 

305
00:16:16,300 --> 00:16:19,100
within the macros, and that's 
certainly an extreme version of 

306
00:16:19,100 --> 00:16:20,900
that. 
You know, most people that have 

307
00:16:20,900 --> 00:16:23,900
half a brain would argue that 
you want to consume Quality 

308
00:16:23,900 --> 00:16:27,000
Foods. 
But generally speaking, the the 

309
00:16:27,500 --> 00:16:30,200
philosophy of flexible dieting. 
If It Fits, your Macros, doesn't

310
00:16:30,200 --> 00:16:34,100
place a tremendous emphasis on 
the nutrient quality in the 

311
00:16:34,100 --> 00:16:36,100
sourcing. 
As much as I would like to see 

312
00:16:36,100 --> 00:16:39,200
that it does. 
So, you know, thanks for 

313
00:16:39,200 --> 00:16:41,700
clearing that up. 
I hadn't looked at it in a 

314
00:16:41,708 --> 00:16:45,300
little bit, very familiar with. 
If It Fits your Macros, you 

315
00:16:45,300 --> 00:16:49,000
know, again, generally familiar 
with what, what's, what flexible

316
00:16:49,000 --> 00:16:51,300
dieting is. 
And, and with your Clarity, it 

317
00:16:51,300 --> 00:16:57,100
totally, totally have it again. 
But what I would say is, That 

318
00:16:57,100 --> 00:17:03,400
I'm Because Of The Addictive 
nature of ultra-processed foods 

319
00:17:03,400 --> 00:17:08,000
and all of the detrimental 
effects, you know, cognitively, 

320
00:17:09,000 --> 00:17:11,900
physically, cardiovascular 
disease, autoimmune disease, 

321
00:17:12,200 --> 00:17:17,599
non-alcoholic fatty fatty liver 
disease, diabetes on, and on, 

322
00:17:17,599 --> 00:17:23,000
and on Mental Health, cognition,
dementia anxiety, that all, 

323
00:17:23,000 --> 00:17:27,000
relate to alter processed food. 
I've been Then against If It 

324
00:17:27,000 --> 00:17:30,000
Fits your Macros for well, since
I saw it. 

325
00:17:30,100 --> 00:17:33,900
Yeah. 
Because what people do is very 

326
00:17:33,900 --> 00:17:38,400
natural in this regard and they 
don't even if it's promoted as 

327
00:17:38,400 --> 00:17:41,500
generally. 
Yeah, we all know, you ought to 

328
00:17:41,500 --> 00:17:45,900
eat some or mostly real food. 
People still take more Liberty 

329
00:17:45,900 --> 00:17:50,000
with it than was is, or was 
anticipated. 

330
00:17:50,400 --> 00:17:53,200
And like you said, there's not 
enough focus on the real food 

331
00:17:53,200 --> 00:17:56,700
aspect, you know, in the United 
States are Research is saying 

332
00:17:56,700 --> 00:18:00,200
that were consuming about 60% 
ultra-processed food, but that's

333
00:18:00,300 --> 00:18:02,300
I think they're way way under 
estimating. 

334
00:18:02,300 --> 00:18:05,000
I would say that the average 
person the United States is 

335
00:18:05,000 --> 00:18:08,500
probably consuming 90% 
ultra-processed food, maybe 10%,

336
00:18:08,500 --> 00:18:11,200
real food and that makes a 
difference. 

337
00:18:11,200 --> 00:18:13,700
A you know, a nutria Centric 
approach where we're just 

338
00:18:13,700 --> 00:18:15,300
carrot, we just care about the 
nutrients. 

339
00:18:15,700 --> 00:18:17,800
Make sure the macros fall in 
place makes you really got her 

340
00:18:17,800 --> 00:18:21,900
vitamins minerals. 
You know, fiber water. 

341
00:18:23,200 --> 00:18:27,100
Protein carbs fats, make sure 
we've got all those in a semi, 

342
00:18:27,100 --> 00:18:28,100
you know. 
Right. 

343
00:18:28,100 --> 00:18:32,100
Ratio and amounts as long as 
we've got that and as long as 

344
00:18:32,108 --> 00:18:34,000
we're controlling for calories, 
all is good. 

345
00:18:34,000 --> 00:18:36,100
And I'm very much a hard no on 
that. 

346
00:18:36,100 --> 00:18:38,800
As far as it all being good, I'm
not hard knowing anybody, doing 

347
00:18:38,800 --> 00:18:41,400
whatever they want to do Live 
and Let Live do your thing. 

348
00:18:42,300 --> 00:18:46,900
But if you're not achieving and 
moving toward progressing toward

349
00:18:46,900 --> 00:18:50,400
the goal, you have then it's 
definitely worth considering 

350
00:18:50,400 --> 00:18:53,700
that and if it If It Fits your 
Macros or If we want to just say

351
00:18:53,700 --> 00:18:56,500
a flexible dieting without 
considerable attention, put on 

352
00:18:56,500 --> 00:19:00,500
the quality of food, we're 
really missing a huge huge 

353
00:19:00,500 --> 00:19:02,700
Factor here. 
If you're achieving your goals, 

354
00:19:02,900 --> 00:19:07,000
I'm still going to say. 
Even if Robert you could stand 

355
00:19:07,000 --> 00:19:11,400
on stage at 45 percent body fat,
eating nothing but Pop-Tarts and

356
00:19:11,600 --> 00:19:14,500
whatever, I would still say 
there's going to be a price to 

357
00:19:14,500 --> 00:19:15,600
pay. 
Yeah. 

358
00:19:16,200 --> 00:19:21,100
If not in the near future in in,
in some some part of your future

359
00:19:21,100 --> 00:19:22,700
coming up if that's what someone
was living on. 

360
00:19:22,900 --> 00:19:24,400
Oh, no, I'm a hard. 
No on. 

361
00:19:24,400 --> 00:19:28,500
If It Fits your Macros, as long 
as there's still a high intake 

362
00:19:28,500 --> 00:19:31,500
of ultra-processed food. 
Yeah, I can agree with that for 

363
00:19:31,500 --> 00:19:33,700
sure. 
I feel like a lot of the 

364
00:19:33,900 --> 00:19:36,500
quote-unquote bragging rights 
people have around flexible 

365
00:19:36,500 --> 00:19:37,700
dieting. 
If It Fits, your Macros, is, 

366
00:19:37,700 --> 00:19:41,500
they're able to get incredibly 
lean while eating a lot of these

367
00:19:41,600 --> 00:19:44,400
ultra-processed foods. 
Like it's kind of cool to take a

368
00:19:44,400 --> 00:19:47,700
picture of your, you know, 
shredded abs, while also eating 

369
00:19:47,800 --> 00:19:52,300
ice cream from Ben & Jerry's and
post it on Instagram, but my 

370
00:19:52,300 --> 00:19:54,400
whole philosophy. 
Sofia is that that's more. 

371
00:19:54,400 --> 00:19:57,900
So a matter of addressing 
nutrition around, what can you 

372
00:19:57,908 --> 00:20:00,400
get away with versus? 
What can you optimize for? 

373
00:20:00,400 --> 00:20:03,600
And I tend to fall into the camp
of you might as well optimized 

374
00:20:03,600 --> 00:20:05,500
for everything you're doing 
because you only have one body. 

375
00:20:05,500 --> 00:20:09,400
So if you're trying to get 
really lean and you can do so 

376
00:20:09,400 --> 00:20:12,700
eating ice cream, that's not 
really anything to brag about 

377
00:20:12,700 --> 00:20:14,900
per se because you're leaving a 
lot of potential and table. 

378
00:20:16,200 --> 00:20:19,600
Yeah, absolutely. 
And the thing is too is You 

379
00:20:19,608 --> 00:20:22,200
know, doing this, as long as I 
have my average clients 40 plus 

380
00:20:22,200 --> 00:20:23,800
years of age. 
I work with clients that are, 

381
00:20:23,800 --> 00:20:25,900
you know, 17 years to 85 years 
of age. 

382
00:20:25,900 --> 00:20:28,900
My average client bill is 
probably 40 plus years of age 

383
00:20:29,200 --> 00:20:34,100
and they have battled for 5 10, 
15 years to win. 

384
00:20:34,100 --> 00:20:37,400
This, what I mean by win, this 
is get to their goal weight and 

385
00:20:37,400 --> 00:20:39,900
stay there and I don't mean stay
there on the nose but stay there

386
00:20:39,900 --> 00:20:44,100
within 10 pounds or so. 
So not it's average people. 

387
00:20:44,100 --> 00:20:47,600
It's every people of from every 
day from every Walk of Life. 

388
00:20:47,900 --> 00:20:54,000
But Everyday People. 
Who are not able to have the ice

389
00:20:54,000 --> 00:20:56,600
cream into that about it. 
Uh, but who have been taught and

390
00:20:56,600 --> 00:21:00,000
shown and who through things 
like you're saying, flexible 

391
00:21:00,000 --> 00:21:02,700
dieting or whatever, If It Fits 
your Macros, whatever, they are 

392
00:21:02,700 --> 00:21:04,800
taught, you know? 
It's all things in moderation. 

393
00:21:04,800 --> 00:21:07,100
All things in moderation. 
No, we're not promoting, you 

394
00:21:07,100 --> 00:21:12,800
know garbage, you know a you 
know raccoon going through a 

395
00:21:12,800 --> 00:21:15,300
garbage can diet. 
That's not we're promoting 

396
00:21:15,300 --> 00:21:19,200
they'll say but have some, you 
know, just stop, you know. 

397
00:21:19,300 --> 00:21:21,600
I'll just have one ice cream 
cone and stop just have two 

398
00:21:21,600 --> 00:21:26,400
cookies and stop just do, the, 
whatever and stop and if they're

399
00:21:26,400 --> 00:21:30,600
able to do that and they're able
to, you know, maintain a high 

400
00:21:31,200 --> 00:21:37,500
percentage of real food low, 
ultra-processed food, and, and 

401
00:21:37,700 --> 00:21:40,900
the factors that we can measure 
related to health and fitness, 

402
00:21:40,900 --> 00:21:44,300
you know, from biomarkers to, 
you know, physical health 

403
00:21:44,300 --> 00:21:47,900
related, fitness markers, like 
cardiorespiratory endurance, 

404
00:21:47,900 --> 00:21:50,700
muscular strength, the, you 
know, No flexibility, body fat 

405
00:21:50,700 --> 00:21:54,500
body composition, I should say 
and those things and plus the 

406
00:21:54,500 --> 00:21:56,700
biomarkers if they can do that 
great. 

407
00:21:57,100 --> 00:22:02,500
But a lot of people like you 
said, we can see and that's the 

408
00:22:02,500 --> 00:22:05,100
thing about, you know, if you're
doing bodybuilding or if you're 

409
00:22:05,100 --> 00:22:08,700
doing, just something to try to 
get six pack abs, you can see 

410
00:22:09,200 --> 00:22:13,100
whether that's working or not 
and you can get to and, and 

411
00:22:13,100 --> 00:22:18,000
where people can see that. 
You have gotten very lean but 

412
00:22:18,000 --> 00:22:21,100
that's That's not who I'm 
working with. 

413
00:22:21,100 --> 00:22:25,900
I'm working with people who have
struggled and are struggling and

414
00:22:25,900 --> 00:22:28,700
they're going to need to 
consider. 

415
00:22:30,000 --> 00:22:32,100
These obese agentic factors 
they're going to need to 

416
00:22:32,108 --> 00:22:37,100
consider the addictive nature of
ultra-processed food. 

417
00:22:37,100 --> 00:22:41,500
They can't. 
Han, they can't manage 

418
00:22:42,100 --> 00:22:45,200
ultra-processed food in the same
way as real food. 

419
00:22:45,400 --> 00:22:49,300
Some people are going to have to
address this whole moderation in

420
00:22:49,300 --> 00:22:53,700
all things. 
My premise is moderation in all 

421
00:22:53,700 --> 00:22:58,200
things, including moderation. 
Yeah, sometimes sometimes not 

422
00:22:58,200 --> 00:23:00,700
across the board, and I'm not in
any way, shape, or form, someone

423
00:23:00,700 --> 00:23:03,000
who pitches don't eat anything 
that tastes good and never ever,

424
00:23:03,000 --> 00:23:05,600
ever, ever eat anything that's 
Ultra process. 

425
00:23:05,600 --> 00:23:08,900
It's not what I'm about. 
But sometimes 0 was better than 

426
00:23:08,900 --> 00:23:09,300
one. 
One. 

427
00:23:09,700 --> 00:23:13,600
Yeah, yeah. 
And so this whole flexible idea,

428
00:23:13,600 --> 00:23:16,300
they don't talk about that. 
It's because people don't like 

429
00:23:16,300 --> 00:23:18,100
to hear that. 
They don't want to hear that, 

430
00:23:18,500 --> 00:23:21,700
but it can be true. 
And so one of the things that 

431
00:23:21,700 --> 00:23:25,400
we're going to focus on is we're
going to meet our clients where 

432
00:23:25,400 --> 00:23:26,700
they are and we're going to help
them. 

433
00:23:26,900 --> 00:23:30,500
Look at these things and see 
what things they may have a true

434
00:23:30,500 --> 00:23:34,700
problem with no different than 
other substances of abuse. 

435
00:23:34,700 --> 00:23:37,800
And if that is the case will 
want to address that and help 

436
00:23:37,800 --> 00:23:41,000
them create what I do. 
R2, as a personal abstinence 

437
00:23:41,000 --> 00:23:44,700
plan, it doesn't mean that again
that item is gone forever. 

438
00:23:45,100 --> 00:23:46,800
We try not to use that word 
forever. 

439
00:23:46,800 --> 00:23:49,500
We try to, you know, bring it 
in, you know, it's may be gone 

440
00:23:49,500 --> 00:23:52,300
for now or maybe it's only 
between these hours or maybe 

441
00:23:52,300 --> 00:23:54,400
they can't be in the house. 
You could have it at a 

442
00:23:54,400 --> 00:23:56,200
restaurant, but it can't be in 
the house. 

443
00:23:56,200 --> 00:23:59,600
Maybe it can't be in the at work
but it can be at the house. 

444
00:23:59,600 --> 00:24:06,300
It's certain things need to be 
looked at so that you a lot of 

445
00:24:06,300 --> 00:24:08,800
people are going to need a 
version of a personal absent as 

446
00:24:09,200 --> 00:24:12,500
and a lot of people have no 
concept that these 

447
00:24:12,500 --> 00:24:15,500
ultra-processed foods that let's
just say the flexible diet crew,

448
00:24:15,500 --> 00:24:18,800
or whoever is saying just have 
some to moderation, a little bit

449
00:24:18,800 --> 00:24:21,800
doesn't hurt anybody. 
Anybody that says that you can't

450
00:24:21,800 --> 00:24:26,000
have a Diet Pepsi or you can't 
have Krispy, Kreme donut, or 

451
00:24:26,000 --> 00:24:28,100
whatever is a zealot and is 
insane. 

452
00:24:28,400 --> 00:24:31,900
No, I'm not saying you can't. 
I'm saying, we need to look at 

453
00:24:32,600 --> 00:24:36,400
and if it's something that isn't
working for you, then we need to

454
00:24:36,400 --> 00:24:38,400
look at it. 
You don't have to get rid of it.

455
00:24:38,400 --> 00:24:40,200
You don't have to He has to do 
anything. 

456
00:24:40,200 --> 00:24:42,000
Anybody I'm working with is an 
adult. 

457
00:24:42,400 --> 00:24:45,800
They maintain agency over what 
they're going to do, but I can 

458
00:24:45,800 --> 00:24:49,100
help guide them into seeing 
what's really going on. 

459
00:24:49,100 --> 00:24:51,700
Understanding that addiction 
processed food, addiction not 

460
00:24:51,700 --> 00:24:54,400
real food, addiction processed 
food addiction, really does 

461
00:24:54,400 --> 00:24:56,600
exist. 
And if so it's going to need to 

462
00:24:56,600 --> 00:24:58,900
be managed or there won't be a 
win. 

463
00:24:59,500 --> 00:25:02,000
Yeah, 100% agreement. 
I feel like the large percentage

464
00:25:02,000 --> 00:25:06,800
of my clientele with an Aikido 
space have come to that spot in 

465
00:25:06,800 --> 00:25:09,000
their life in which they just 
perform better from an 

466
00:25:09,100 --> 00:25:12,200
Elimination style protocol as 
opposed to a moderation style 

467
00:25:12,500 --> 00:25:15,300
and I don't want to be an 
absolutist either. 

468
00:25:16,000 --> 00:25:18,500
You know, like if these people 
just have to have their, their 

469
00:25:18,500 --> 00:25:22,300
wine and their fruit or their 
brand on Cajuns, you know, by 

470
00:25:22,300 --> 00:25:25,100
all means go for more power to 
him, but a lot of these people 

471
00:25:25,100 --> 00:25:26,900
simply find that they perform 
better and it's more 

472
00:25:26,900 --> 00:25:30,100
sustainable, if they just remove
that from the equation entirely.

473
00:25:30,400 --> 00:25:32,900
And if they do, so in a healthy 
manner, in which they don't feel

474
00:25:32,900 --> 00:25:34,600
like they're sacrificing, they 
don't feel like they're being 

475
00:25:34,600 --> 00:25:37,500
deprived or depleted and then 
body's responding favorably 

476
00:25:37,500 --> 00:25:40,200
their mind responding favorably.
It's just a win across the 

477
00:25:40,200 --> 00:25:42,800
board. 
It's just there's definitely a 

478
00:25:43,000 --> 00:25:45,100
certain percent of the 
population that does better with

479
00:25:45,100 --> 00:25:46,800
that moderation approach. 
And there's absolutely a 

480
00:25:46,808 --> 00:25:48,400
percentage that does really, 
really well with that 

481
00:25:48,400 --> 00:25:50,700
elimination stop approach. 
And I feel like a lot of people 

482
00:25:50,700 --> 00:25:54,000
that are in the moderation 
category assume that everyone 

483
00:25:54,000 --> 00:25:55,700
should moderate which is just 
not the case. 

484
00:25:56,500 --> 00:26:01,800
Absolutely agree. 
When it comes to obesity as you 

485
00:26:01,800 --> 00:26:05,400
know, and the crazy place we 
found ourselves in with this day

486
00:26:05,400 --> 00:26:08,100
and age. 
I mean I think I don't forget 

487
00:26:08,100 --> 00:26:10,800
the statistic but it's like Like
more than 50% of the population 

488
00:26:10,800 --> 00:26:13,400
is overweight, and obese and 
more than 50 percent of 

489
00:26:13,400 --> 00:26:15,400
marriages in the divorce or 
something crazy. 

490
00:26:15,400 --> 00:26:18,600
Astronomic like that to 
startling statistics, when it 

491
00:26:18,600 --> 00:26:23,700
comes to obesity, do you think 
there is a single Paramount, you

492
00:26:23,700 --> 00:26:26,700
know, factor a careless driving?
That is it just simply a myriad 

493
00:26:26,700 --> 00:26:32,400
of all things combined. 
It is multifaceted. 

494
00:26:32,400 --> 00:26:35,500
Of course if I was going to 
narrow it down to one thing I 

495
00:26:35,500 --> 00:26:38,600
would say and it ends up not 
course not being one thing. 

496
00:26:38,600 --> 00:26:44,800
But I would say all things That 
drive the proliferation of 

497
00:26:44,800 --> 00:26:47,100
ultra-processed food, displacing
real food. 

498
00:26:48,600 --> 00:26:50,900
Okay, all things. 
So it's obesogenic factors, 

499
00:26:50,900 --> 00:26:55,100
external and internal that drive
that proliferation of 

500
00:26:55,100 --> 00:26:57,500
ultra-processed food displacing 
real food. 

501
00:26:58,900 --> 00:27:03,400
And That's that's what I would 
land on. 

502
00:27:03,400 --> 00:27:05,500
If I was going to say one thing,
which, of course, that isn't one

503
00:27:05,500 --> 00:27:07,200
thing. 
But that's where I'm going to 

504
00:27:07,200 --> 00:27:13,400
put the greatest onus because 
of, of all of the detrimental, 

505
00:27:13,400 --> 00:27:15,200
metabolic effects of 
ultra-processed food, 

506
00:27:15,200 --> 00:27:19,000
detrimental, mental cognition, 
cognitive effects, distorts 

507
00:27:19,000 --> 00:27:24,700
thinking makes things. 
Fuzzy increases anxiety, 

508
00:27:24,900 --> 00:27:30,100
depression dementia reduces IQ 
points. 

509
00:27:30,800 --> 00:27:35,800
All of those things. 
Don't bode well for making good 

510
00:27:35,800 --> 00:27:39,100
decisions about the next bite. 
Yeah. 

511
00:27:39,900 --> 00:27:43,000
And do you think that over 
processed food that hyper 

512
00:27:43,000 --> 00:27:46,300
palatable Foods just in general 
are driving? 

513
00:27:46,400 --> 00:27:50,100
Just simple overconsumption that
excessive consumption is what's 

514
00:27:50,400 --> 00:27:52,700
primarily eating to the Obesity 
epidemic. 

515
00:27:53,600 --> 00:27:58,000
Well we know that they're 
typically more calorie dense and

516
00:27:58,000 --> 00:28:00,200
easier to consume and less 
volume. 

517
00:28:00,400 --> 00:28:03,600
Hmm generally speaking they're 
less volume higher calorie less 

518
00:28:03,600 --> 00:28:10,200
fiber and they're created in 
Laboratories typically where the

519
00:28:10,200 --> 00:28:13,800
big food is looking for Bliss 
point and Beyond sugar, salt and

520
00:28:13,800 --> 00:28:16,000
fat, you'll hear a lot of talk 
about that too, you know? 

521
00:28:16,000 --> 00:28:18,700
It's the perfect combination. 
The perfect ratio of sugar salt 

522
00:28:18,700 --> 00:28:20,100
and fat. 
It's beyond that. 

523
00:28:20,100 --> 00:28:23,200
That's that's reductionist to 
its, you know, they're over. 

524
00:28:23,400 --> 00:28:26,700
3,000 industrial additives for 
the, get put in our food, 

525
00:28:26,700 --> 00:28:30,100
whether it's for preservation, 
or taste or texture mouthfeel 

526
00:28:30,100 --> 00:28:35,800
quality, whatever it may be. 
And all of those things, also, 

527
00:28:35,800 --> 00:28:40,100
factored into the Bliss point 
and so what drives the 

528
00:28:40,100 --> 00:28:41,800
overconsumption of 
ultra-processed food. 

529
00:28:41,800 --> 00:28:46,100
Well, these things are created, 
you know, by big food to get you

530
00:28:46,100 --> 00:28:48,800
to love them enough. 
Get the dopamine hit, have your 

531
00:28:48,800 --> 00:28:50,500
brain go up. 
That was awesome. 

532
00:28:50,700 --> 00:28:52,100
I'm definitely going back to 
that. 

533
00:28:52,100 --> 00:28:57,400
I want that again. 
And you know, even in internal 

534
00:28:57,400 --> 00:29:00,000
papers, from the fast food 
industry, they refer to their 

535
00:29:00,000 --> 00:29:02,100
best customers, Robert, as heavy
users. 

536
00:29:02,300 --> 00:29:04,700
Hmm. 
So what happens in big food is, 

537
00:29:05,000 --> 00:29:08,600
you know, they end up creating 
users rather than consumers as a

538
00:29:08,608 --> 00:29:09,900
consumer. 
We just make a decision. 

539
00:29:10,000 --> 00:29:12,300
We can make a rational decision.
I wanted I don't want it. 

540
00:29:12,800 --> 00:29:16,700
Once we become a user, that's 
more substance abuse language. 

541
00:29:16,700 --> 00:29:19,300
And once we become a user, the 
brain is hijacked. 

542
00:29:19,300 --> 00:29:21,800
Now, it doesn't mean that we 
ultimately aren't responsible 

543
00:29:21,800 --> 00:29:23,200
for learning what we need to 
learn. 

544
00:29:23,400 --> 00:29:27,200
Figuring out how this is so 
similar to other addictions and 

545
00:29:27,200 --> 00:29:30,000
therefore, you know, you can be 
handled in a way that is 

546
00:29:30,000 --> 00:29:31,900
similar. 
It gets confusing for people 

547
00:29:31,900 --> 00:29:35,200
because you'll have people in 
dietetics and whatnot. 

548
00:29:35,200 --> 00:29:37,300
That will say, can't be addicted
to food. 

549
00:29:37,400 --> 00:29:39,400
You can't be addicted to food, 
because it's biologically 

550
00:29:39,400 --> 00:29:41,500
necessary, and you can't be 
addicted to things that are 

551
00:29:41,508 --> 00:29:44,800
biologically necessary. 
Well, we need real food. 

552
00:29:45,500 --> 00:29:48,300
That's biologically necessary. 
We don't need ultra-processed 

553
00:29:48,300 --> 00:29:52,100
Foods. 
So if you separate it and Define

554
00:29:52,100 --> 00:29:55,700
it reasonably, Well, so, people 
can understand real food versus 

555
00:29:55,700 --> 00:29:58,800
ultra-processed food. 
Then they can begin to separate 

556
00:29:58,800 --> 00:30:01,000
and they can begin to see that 
Ultra processed. 

557
00:30:01,000 --> 00:30:02,800
Food is addictive, but real food
is not. 

558
00:30:03,500 --> 00:30:08,900
And you can, you can, you can 
begin to navigate, you know that

559
00:30:09,000 --> 00:30:13,000
much more, much more. 
So so yeah. 

560
00:30:13,000 --> 00:30:17,300
With and then, you know, and 
then I would say not to go down 

561
00:30:17,300 --> 00:30:21,800
a different tangent at this 
time, but Early early on. 

562
00:30:22,200 --> 00:30:25,100
I saw that you know and this is 
just loose and you know, this 

563
00:30:25,100 --> 00:30:27,400
isn't, they'll take my don't 
take me at, you know, verbatim 

564
00:30:27,400 --> 00:30:31,200
here or literally, I mean, but, 
you know, I can teach someone 

565
00:30:31,200 --> 00:30:34,200
what they need to know about 
nutrition for health and fitness

566
00:30:34,200 --> 00:30:36,100
in about an hour. 
I can teach you what you need to

567
00:30:36,100 --> 00:30:38,900
know about exercise for health 
and fitness in about an hour. 

568
00:30:39,800 --> 00:30:46,100
But if the leanness bus, you 
know, if you're trying to get 

569
00:30:46,100 --> 00:30:49,400
leaner regardless of what you 
weigh, whether you're 150 

570
00:30:49,400 --> 00:30:52,200
pounds, overweight or your Team,
you want to be leaner, you want 

571
00:30:52,200 --> 00:30:54,100
to lose some weight, you want to
be leaner maintain the muscle 

572
00:30:54,100 --> 00:30:55,900
and be leaders, all about 
maintaining a growing, the 

573
00:30:55,900 --> 00:30:58,400
muscle and be a leaner if that's
you know, that's where I am as 

574
00:30:58,400 --> 00:31:04,300
far as a coach. 
So if that's the case, you've 

575
00:31:04,300 --> 00:31:09,300
got to have. 
All of the elements in place, 

576
00:31:09,400 --> 00:31:13,000
you've got to have nutrition, 
you've got to have exercise but 

577
00:31:13,000 --> 00:31:15,800
if that bus goes off in the 
ditch it goes off in the ditch 

578
00:31:15,800 --> 00:31:19,500
because three other things could
be missing. 

579
00:31:20,000 --> 00:31:22,000
All right. 
So you with me we've got 

580
00:31:22,000 --> 00:31:23,800
nutrition. 
Let's just say in this Magic 

581
00:31:23,800 --> 00:31:26,500
World you've got your nutrition 
basically, figured out if I ask 

582
00:31:26,500 --> 00:31:29,100
you what to eat, you say yet you
regurgitate back to me. 

583
00:31:29,100 --> 00:31:32,700
What what you know we would 
agree is, you know, good the 

584
00:31:32,700 --> 00:31:35,500
data, whether it's ketogenic or 
whatever, it's real food low 

585
00:31:35,500 --> 00:31:39,900
sugar, dada dada. 
And as far as exercise plan, I 

586
00:31:39,900 --> 00:31:41,600
asked you what are you doing? 
You've got some kind of 

587
00:31:41,600 --> 00:31:43,400
combination of strength and 
cardio in this purpose. 

588
00:31:43,800 --> 00:31:47,100
Y'all like good enough, good. 
And it supports your goals, 

589
00:31:47,100 --> 00:31:50,900
great. 
If that leanness bus goes off in

590
00:31:50,900 --> 00:31:53,800
the ditch and those behaviors 
are not consistent. 

591
00:31:53,800 --> 00:31:59,600
There are three things. 
Primarily that I have found that

592
00:31:59,600 --> 00:32:04,400
are causative for that one. 
The why hasn't been explored 

593
00:32:04,400 --> 00:32:07,600
deep enough? 
Someone came into this and said,

594
00:32:07,600 --> 00:32:09,700
ah, just want to lose 30 pounds,
why? 

595
00:32:10,000 --> 00:32:12,200
I just want to feel better. 
Okay, that's not going to be 

596
00:32:12,200 --> 00:32:14,300
enough. 
Now, I'm saying that like as 

597
00:32:14,300 --> 00:32:16,700
though it won't be enough for 
anyone, it's not going to be 

598
00:32:16,700 --> 00:32:19,400
enough for 80%. 
Yeah, there might be 20 percent 

599
00:32:19,400 --> 00:32:21,100
they can say. 
Ah, I just want to be healthier 

600
00:32:21,100 --> 00:32:22,900
and they're, why will drive them
to do it? 

601
00:32:23,400 --> 00:32:28,800
So there could be a why issue? 
There could be an ultra 

602
00:32:28,800 --> 00:32:32,500
processed food addiction issue. 
And even if we've got everything

603
00:32:32,500 --> 00:32:35,700
else right if there is an 
addictive issue, if there's a 

604
00:32:35,700 --> 00:32:38,800
triggered eating issue and we 
don't address it, we're not 

605
00:32:38,800 --> 00:32:43,300
going to win and then the other 
is just kind of the emotional 

606
00:32:43,300 --> 00:32:46,300
maturity, the emotional Fitness 
side of things. 

607
00:32:48,700 --> 00:32:51,900
That if that's not strong 
enough, we're not able to manage

608
00:32:51,900 --> 00:32:54,600
this crazy life that we're all 
living. 

609
00:32:55,100 --> 00:33:01,000
If, when something happens we 
are immediately, we have what I 

610
00:33:01,000 --> 00:33:04,000
call a conditioned automated 
response, we just have just a, 

611
00:33:04,100 --> 00:33:05,700
you know, it's almost like a 
clique words like throwing a 

612
00:33:05,708 --> 00:33:08,100
light switch, you know, let's 
say you have a, you have a 

613
00:33:08,108 --> 00:33:10,700
disagreement, an argument with a
spouse or boyfriend, girlfriend,

614
00:33:10,700 --> 00:33:12,300
whatever. 
And for whatever reason, it 

615
00:33:12,300 --> 00:33:15,100
really has you feeling insecure 
and that, oh my gosh, 

616
00:33:15,100 --> 00:33:17,700
relationship is going to end, 
but it's going to be divorced. 

617
00:33:17,700 --> 00:33:20,000
I'm going to be homeless. 
Only him to be living under a 

618
00:33:20,000 --> 00:33:21,500
bridge. 
You can really go catastrophic 

619
00:33:21,500 --> 00:33:25,900
because you just had an argument
if at the emotional Fitness 

620
00:33:25,900 --> 00:33:32,600
level You're not able to put 
that space where you get to make

621
00:33:32,600 --> 00:33:36,100
a decision between the stimulus 
and the response because between

622
00:33:36,100 --> 00:33:38,800
the stimulus, whatever the 
trigger is and the response 

623
00:33:38,800 --> 00:33:41,600
there is a space and in that 
space is where we get to choose 

624
00:33:41,800 --> 00:33:44,500
how we're going to respond. 
And if you don't know how to 

625
00:33:44,500 --> 00:33:47,800
create that space and you don't 
know how to bring the emotional 

626
00:33:47,800 --> 00:33:51,400
temperature down, if you don't 
know how to reduce catastrophic 

627
00:33:51,400 --> 00:33:54,300
scale, if you don't have the 
other elements of emotional 

628
00:33:54,300 --> 00:33:58,200
Fitness in place that I mean, 
talked about Then it's going to 

629
00:33:58,208 --> 00:34:01,000
be a struggle, so you can know 
the nutrition and exercise and 

630
00:34:01,008 --> 00:34:03,700
it's important that we cover, 
you know, what that is, and that

631
00:34:03,700 --> 00:34:07,800
it's evidence-based and makes 
sense. primarily real food, not 

632
00:34:07,800 --> 00:34:12,100
exclusively real food but 
primarily real food, but if you 

633
00:34:12,107 --> 00:34:17,000
don't have those other elements 
of place, why triggered eating 

634
00:34:17,000 --> 00:34:19,400
addiction aspects and emotional 
Fitness. 

635
00:34:19,900 --> 00:34:22,000
Then it's going to be a struggle
for most people. 

636
00:34:22,100 --> 00:34:25,400
How can I, how can I sit here in
this podcast right now, with 

637
00:34:25,400 --> 00:34:26,900
this conversation with you and 
sounds? 

638
00:34:26,900 --> 00:34:31,400
So assured, certain whatever you
want to call it, that I'm right.

639
00:34:32,000 --> 00:34:33,600
The Obesity epidemic is what it 
is. 

640
00:34:33,699 --> 00:34:38,000
It's 43 percent or 43. 70% 
overweight right now, 43 percent

641
00:34:38,000 --> 00:34:41,900
obese, 50% obese by 2030 is the 
projected projection. 

642
00:34:41,900 --> 00:34:45,900
And we were 15% obese in 1970. 
It isn't one thing. 

643
00:34:46,199 --> 00:34:50,600
But the things that have 
supported the overconsumption of

644
00:34:50,600 --> 00:34:54,500
alter processed food, 
collectively are the single 

645
00:34:54,500 --> 00:35:00,000
greatest factors. 
Do you think that the trajectory

646
00:35:00,000 --> 00:35:06,500
is going to shift from a 
top-down of application of 

647
00:35:06,500 --> 00:35:08,600
pressure? 
Like, is the government is the 

648
00:35:08,600 --> 00:35:13,700
regulatory bodies that be going 
to do better to educate the 

649
00:35:13,700 --> 00:35:18,500
general consumer as to what a 
Proper diet is what a proper 

650
00:35:18,500 --> 00:35:20,200
fitness. 
Regimen is what a proper. 

651
00:35:21,400 --> 00:35:23,200
You know. 
Emotional relationship with food

652
00:35:23,200 --> 00:35:26,400
is or is that all going to have 
to come organically from the 

653
00:35:26,400 --> 00:35:29,900
ground up? 
Organically ground up and, you 

654
00:35:29,900 --> 00:35:34,400
know, obviously, as with many 
things, I'm rare to use 

655
00:35:34,400 --> 00:35:37,500
absolutes all forever. 
Never, you know I'm rare. 

656
00:35:37,500 --> 00:35:40,300
I do use them, but most times 
they're going to be wrong. 

657
00:35:40,300 --> 00:35:41,700
Same thing for catastrophic 
awful. 

658
00:35:41,700 --> 00:35:44,100
Horrible terrible nightmare. 
Most times those those 

659
00:35:44,100 --> 00:35:47,400
descriptors are wrong but as far
as your question which is a 

660
00:35:47,400 --> 00:35:49,800
great one, it's going to be 
bottom up. 

661
00:35:49,800 --> 00:35:52,700
And the reason I say that with 
some confidence is because 

662
00:35:52,700 --> 00:35:56,000
there's just too much money from
the top-down approach, the 

663
00:35:56,000 --> 00:35:58,400
government is best They have 
done. 

664
00:35:58,400 --> 00:36:01,500
I don't, I'm not want, I'm not a
conspiracy theorist. 

665
00:36:01,600 --> 00:36:03,600
Jen, I get it. 
There could be conspiracies, but

666
00:36:03,600 --> 00:36:07,100
I'm generally not a conspiracy 
theorist and I generally don't 

667
00:36:07,100 --> 00:36:10,400
have this position where big 
food is evil. 

668
00:36:10,400 --> 00:36:12,500
There's a malevolence, it's me, 
you know. 

669
00:36:12,600 --> 00:36:14,900
But I do think they're 
profit-driven and I think as a 

670
00:36:14,900 --> 00:36:17,000
part of that profit they want 
repeat buyers and as part of 

671
00:36:17,000 --> 00:36:21,000
repeat buyers, they're following
the quote-unquote rules, the FDA

672
00:36:21,000 --> 00:36:23,300
and other governing bodies have 
put out there as far as what 

673
00:36:23,300 --> 00:36:26,600
they have to do to produce the 
substances. 

674
00:36:26,600 --> 00:36:29,200
It's not food. 
But the substance is that most 

675
00:36:29,200 --> 00:36:33,200
people consume, and I get that, 
but the reason it has to be 

676
00:36:33,200 --> 00:36:35,600
bottom up is because of that. 
I mean, there's too much money 

677
00:36:35,600 --> 00:36:39,100
at the top. 
I mean, the politicians 

678
00:36:39,100 --> 00:36:40,600
lobbyists. 
You name it. 

679
00:36:41,000 --> 00:36:44,000
There's a, there's just too much
money for it to really be a big 

680
00:36:44,000 --> 00:36:46,000
thing. 
Now, I'm going to say this, I am

681
00:36:46,000 --> 00:36:52,000
an optimist That Never Say Never
right now, and in the near 

682
00:36:52,000 --> 00:36:55,000
future we can't wait for that. 
We're going to have to go bottom

683
00:36:55,000 --> 00:36:59,100
up and we are seeing a 
difference in what is being put 

684
00:36:59,100 --> 00:37:02,100
into packaged foods. 
And what is being produced, 

685
00:37:02,100 --> 00:37:06,500
because of programs like yours 
bringing on people like me or 

686
00:37:06,500 --> 00:37:12,300
wherever the collective micro, 
you know, efforts of influencers

687
00:37:12,300 --> 00:37:14,800
and people with good followings 
and so on and so forth, bringing

688
00:37:14,800 --> 00:37:17,700
out a good solid message, people
are going, wait a minute. 

689
00:37:18,700 --> 00:37:22,300
I don't want. 
One of the, I don't want, you 

690
00:37:22,300 --> 00:37:25,300
know, packaged foods that are 
loaded with any of the three 

691
00:37:25,300 --> 00:37:27,600
thousand industrial additives 
that are available to be putting

692
00:37:27,600 --> 00:37:31,700
the, I don't want that, I want 
stuff that fits you know, the 

693
00:37:31,700 --> 00:37:34,100
general, you know idea of real 
food. 

694
00:37:34,100 --> 00:37:37,600
Now it it if you don't mind or 
if you'd like, you know, I'll 

695
00:37:37,600 --> 00:37:41,400
share my, my definition what 
I've adapted as my definition of

696
00:37:41,400 --> 00:37:43,700
Real Food Mo means man, what is 
it? 

697
00:37:43,700 --> 00:37:47,700
Okay, so just for you know, just
kind of for clarity and that's 

698
00:37:47,700 --> 00:37:50,400
one of the reasons why when I 
get clients you know who You are

699
00:37:50,400 --> 00:37:53,100
doing if you do. 
I don't say get off that I don't

700
00:37:53,100 --> 00:37:55,100
because I want them to be eating
real food. 

701
00:37:55,100 --> 00:37:57,300
If they're on keto, and they 
find like you said, for all the 

702
00:37:57,300 --> 00:38:00,800
reasons that could be valuable, 
you know, for Tito, I'm like 

703
00:38:00,800 --> 00:38:04,000
good also. 
Let's keep it going so far as 

704
00:38:04,000 --> 00:38:07,600
real food goes. 
It's and again, this is loose. 

705
00:38:07,600 --> 00:38:09,000
This isn't perfect doesn't 
carry. 

706
00:38:09,000 --> 00:38:12,000
It doesn't have every single 
Nuance part in it and you have 

707
00:38:12,000 --> 00:38:14,400
to do you have to go deeper with
if you really want to get into 

708
00:38:14,400 --> 00:38:15,700
it? 
But just that just so that it's,

709
00:38:16,000 --> 00:38:19,100
you know, someone's going 
shopping today just so that it's

710
00:38:19,400 --> 00:38:22,300
in their mind. 
As as something to to consider. 

711
00:38:22,900 --> 00:38:28,700
And it's generally this whole or
minimally processed edible parts

712
00:38:29,000 --> 00:38:33,500
of plant and animal where if 
anything has been added to it 

713
00:38:33,900 --> 00:38:36,300
it's only things commonly found 
in kitchens. 

714
00:38:37,400 --> 00:38:41,000
Yeah, I love it's holding. 
That makes total sense, you 

715
00:38:41,000 --> 00:38:43,900
know, so yeah, so you know, just
I'll do it just one more time if

716
00:38:43,900 --> 00:38:45,600
you don't mind because I don't 
people listen to it the first 

717
00:38:45,600 --> 00:38:47,600
time were like, wait, what, what
do you say or? 

718
00:38:47,600 --> 00:38:49,200
They're saying, I totally 
disagree right now. 

719
00:38:49,200 --> 00:38:52,000
I don't know, but I see. 
But the definition is whole or 

720
00:38:52,000 --> 00:38:54,900
minimally processed edible parts
of plant and animal. 

721
00:38:55,200 --> 00:38:58,200
Where if anything has been 
added, is only things commonly 

722
00:38:58,200 --> 00:39:01,100
found in kitchens and it doesn't
mean that every single thing 

723
00:39:01,100 --> 00:39:03,600
commonly found in the kitchen, 
is awesome. 

724
00:39:03,900 --> 00:39:07,000
In unlimited quantities, like 
flour or granulated sugar. 

725
00:39:07,200 --> 00:39:08,600
Or whatever, you know, that's 
not the thing. 

726
00:39:08,600 --> 00:39:12,200
But we have had those. 
And I'm not saying again, I am 

727
00:39:13,000 --> 00:39:17,100
anything that works in, you 
know, as far as not necessarily 

728
00:39:17,100 --> 00:39:19,200
just for weight loss like you 
said, people can live on 

729
00:39:19,300 --> 00:39:22,700
whatever and get on stage 
sometimes 56 percent body fat 

730
00:39:22,700 --> 00:39:25,400
they can get shredded on 
garbage, sometimes I get that. 

731
00:39:25,800 --> 00:39:30,800
But when we're talking about 
healthspan, lifespan biomarkers,

732
00:39:31,400 --> 00:39:33,700
you know, things that are going 
to be good for the brain. 

733
00:39:33,700 --> 00:39:35,300
Good for the gut, good for the 
liver. 

734
00:39:35,300 --> 00:39:38,400
Good for the body is all good 
for metabolic function. 

735
00:39:39,100 --> 00:39:43,200
It is going to be Low sugar real
food? 

736
00:39:44,100 --> 00:39:47,700
Yeah, glow added sugar, real 
food, low added sugar, real 

737
00:39:47,700 --> 00:39:50,400
food. 
It can be, you know, a variety 

738
00:39:50,400 --> 00:39:53,900
of things that can be, you know,
like you said, it can be key, do

739
00:39:53,900 --> 00:39:56,700
it can be a number of things, 
but it's going to be low sugar 

740
00:39:56,700 --> 00:40:00,500
real food. 
So, just because again, flour 

741
00:40:00,500 --> 00:40:03,100
and granulated sugar is found in
kitchens doesn't mean that. 

742
00:40:03,100 --> 00:40:06,400
It's it's totally free to go and
doesn't mean that things that 

743
00:40:06,400 --> 00:40:09,500
are made with that are awesome 
in the real food category, but 

744
00:40:09,500 --> 00:40:12,800
that's the general definition. 
And it makes it easier. 

745
00:40:12,800 --> 00:40:15,300
If you know, to me when you go 
into a store, if you flip that 

746
00:40:15,300 --> 00:40:19,200
package around flip, that bar 
around flip that, whatever 

747
00:40:19,200 --> 00:40:21,700
around Mr. P, whatever you're 
doing, it doesn't matter, 

748
00:40:21,700 --> 00:40:23,400
whatever to flip it around and 
read the ingredients. 

749
00:40:24,200 --> 00:40:28,500
If the ingredients are not those
that are commonly found in 

750
00:40:28,508 --> 00:40:33,100
kitchens, you've got an ultra 
processed food, I mean, most of 

751
00:40:33,107 --> 00:40:34,800
the time, it's going to be an 
ultra, they might be just 

752
00:40:34,800 --> 00:40:38,600
process, but it's probably going
to be an ultra processed food 

753
00:40:39,000 --> 00:40:42,000
and doesn't mean that it has to 
be a 0, you know, I Why? 

754
00:40:42,000 --> 00:40:44,400
I don't look at these things, 
Robert. 

755
00:40:44,500 --> 00:40:47,600
As far as food goes, I don't put
bad and good healthy unhealthy 

756
00:40:48,700 --> 00:40:50,300
on the food. 
I don't want their, I don't want

757
00:40:50,300 --> 00:40:53,500
their, we have enough reasons to
feel bad, you know, in society, 

758
00:40:53,500 --> 00:40:57,100
if we choose 2 or 4 wired that 
way or just whatever life has 

759
00:40:57,100 --> 00:41:00,100
thrown at us, this doesn't need 
to be one of them, so I try to 

760
00:41:00,107 --> 00:41:02,700
remove good and bad healthy 
unhealthy, I look at it like 

761
00:41:02,700 --> 00:41:04,200
this. 
Now that I'd be least given the 

762
00:41:04,200 --> 00:41:07,200
definition of real food. 
I say, is it real food? 

763
00:41:08,000 --> 00:41:10,700
Does it work for you? 
That's it. 

764
00:41:11,700 --> 00:41:14,600
So that's why when someone comes
to me and they're doing Quito, I

765
00:41:14,607 --> 00:41:16,400
don't tell him get off that 
change that you've got to do 

766
00:41:16,400 --> 00:41:18,400
this, I'd say, are we going to 
eat real food? 

767
00:41:18,500 --> 00:41:21,900
You don't have to, but if we get
them to eating real food and 

768
00:41:21,900 --> 00:41:23,100
then we say, does that work for 
you? 

769
00:41:23,500 --> 00:41:26,700
Because I really love, I don't 
think I've said it, but I really

770
00:41:26,700 --> 00:41:30,100
love Churchill's. 
Quote, we can talk strategy all 

771
00:41:30,100 --> 00:41:32,500
day long. 
We can talk all of the Nuance 

772
00:41:32,500 --> 00:41:38,100
differences of flexible. 
Keto vegan, you name it, If It 

773
00:41:38,107 --> 00:41:39,100
Fits your Macros, the matter, 
what? 

774
00:41:39,100 --> 00:41:42,600
It is, whatever. but, 
Churchill's. 

775
00:41:42,600 --> 00:41:45,500
Quote is no matter how beautiful
the strategy we should 

776
00:41:45,500 --> 00:41:46,800
occasionally look at the 
results. 

777
00:41:48,200 --> 00:41:51,300
Yeah, and so, I look at those 
two things. 

778
00:41:51,300 --> 00:41:53,400
I try to remove that good bad 
healthy unhealthy. 

779
00:41:53,600 --> 00:41:56,000
Is it real food? 
Does it work for you? 

780
00:41:56,200 --> 00:41:59,700
You know, a real food that may 
not work for someone just as an 

781
00:41:59,707 --> 00:42:02,700
example is CL. 
Let's take a package product. 

782
00:42:02,700 --> 00:42:06,300
Let's say it's peanuts and salt 
By my definition. 

783
00:42:06,300 --> 00:42:09,000
Real food. 
Whole minimally processed edible

784
00:42:09,000 --> 00:42:10,600
parts of plantain plant or 
animal. 

785
00:42:10,600 --> 00:42:13,600
Where if anything's been added, 
it's only things commonly found 

786
00:42:13,600 --> 00:42:16,600
in kitchens, peanuts and salt. 
That's real food, then you are. 

787
00:42:16,600 --> 00:42:17,900
It's real food. 
Does it work? 

788
00:42:18,300 --> 00:42:20,400
Well, depends what your goal is?
What do you mean by work? 

789
00:42:20,400 --> 00:42:23,000
Well, let's say the goal is, you
know the person is trying to 

790
00:42:23,008 --> 00:42:25,200
lose 30 pounds and struggle 
struggle. 

791
00:42:25,200 --> 00:42:28,100
Struggle, always have peanuts in
the home, they're serving of 

792
00:42:28,100 --> 00:42:30,500
they're serving. 
Them peanuts is a jar, an entire

793
00:42:30,500 --> 00:42:34,600
jar. 
We may say that isn't working 

794
00:42:34,600 --> 00:42:37,100
for you, it's real food but it's
not working for you. 

795
00:42:37,400 --> 00:42:39,400
So how can we come at it 
differently? 

796
00:42:39,500 --> 00:42:41,600
Maybe it has to be a zero 
instead of one. 

797
00:42:41,800 --> 00:42:45,800
Maybe there's a way to create 
you know that personal 

798
00:42:45,800 --> 00:42:49,600
abstinence plan for you on that 
particular item because you do 

799
00:42:49,600 --> 00:42:52,000
have a tendency to overeat it 
every single time you crack the 

800
00:42:52,000 --> 00:42:56,300
crack, the lid open. 
So there's there's you know, 

801
00:42:56,300 --> 00:42:59,200
it's a varied in that way but 
that's why we're looking at it 

802
00:42:59,200 --> 00:43:00,100
from. 
Does it work? 

803
00:43:00,400 --> 00:43:01,400
I'm sorry. 
Is it real food? 

804
00:43:01,500 --> 00:43:04,600
And does it work for you? 
I liked it like that a lot. 

805
00:43:04,800 --> 00:43:08,600
I feel like there's like, 
there's this push against this 

806
00:43:08,600 --> 00:43:10,200
natural fallacy around 
nutrition. 

807
00:43:10,200 --> 00:43:13,100
But honestly, one of the main 
reasons, I like the ketogenic 

808
00:43:13,100 --> 00:43:14,900
diet. 
So well, are honestly the parts 

809
00:43:14,900 --> 00:43:17,900
of the paleo diet. 
Sure there's definitely been a 

810
00:43:17,900 --> 00:43:21,600
push for ultra-processed Foods 
in those dieting, you know, 

811
00:43:21,600 --> 00:43:24,600
communities. 
But for the most part, generally

812
00:43:24,600 --> 00:43:28,800
speaking there is this incentive
to just simply consume the foods

813
00:43:28,800 --> 00:43:31,300
that were consumed and readily 
available. 

814
00:43:32,200 --> 00:43:35,200
You know, 500 years ago, 
thousand years ago before the 

815
00:43:35,200 --> 00:43:37,000
dawn of the Industrial 
Revolution, and all the 

816
00:43:37,000 --> 00:43:39,800
processing, that's taken place 
since then I feel like that's 

817
00:43:39,800 --> 00:43:42,100
not a really bad way to look at 
things. 

818
00:43:42,100 --> 00:43:44,800
Like if you go about it through 
that lens, I mean, if you look 

819
00:43:44,800 --> 00:43:48,500
at human existence on a 
timeline, the amounts of food, 

820
00:43:48,500 --> 00:43:52,000
variety that we have now are, I 
guess not food, variety, just, 

821
00:43:52,200 --> 00:43:54,900
you know, substance variety that
we have now, right? 

822
00:43:55,000 --> 00:43:58,500
It's just astronomically skewed.
I mean, none of these foods are 

823
00:43:58,508 --> 00:44:03,800
even an option 500 years ago. 
So to me, it makes pretty common

824
00:44:03,800 --> 00:44:07,400
sense that we would have evolved
to perform better on a diet that

825
00:44:07,400 --> 00:44:09,700
is more in line with our 
evolutionary past and a bunch of

826
00:44:09,700 --> 00:44:12,000
processed food that has just 
recently made its way into our 

827
00:44:12,000 --> 00:44:14,400
existence. 
Absolutely. 

828
00:44:14,400 --> 00:44:17,000
You know, there's there's 
there's no question that what 

829
00:44:17,000 --> 00:44:19,500
we're consuming today doesn't 
even come close to resembling. 

830
00:44:19,500 --> 00:44:22,200
What we ate even 100 years ago 
let alone three four, five 

831
00:44:22,200 --> 00:44:29,600
hundred or a thousand years ago.
It's It's well, as you heard me,

832
00:44:29,600 --> 00:44:32,600
say to me all the things that 
contribute to the 

833
00:44:32,600 --> 00:44:36,600
overconsumption of it is is the 
single greatest factor as to you

834
00:44:36,600 --> 00:44:40,200
know, what's what's impeding our
progress in succeeding and 

835
00:44:40,200 --> 00:44:42,900
people just are unaware. 
You know, the thing is like 

836
00:44:42,900 --> 00:44:45,600
you're saying the people that 
are out there, you know, I look 

837
00:44:45,600 --> 00:44:50,300
at Social as well and I see the 
you know some semblance of all 

838
00:44:50,300 --> 00:44:53,200
things in moderation and you can
pry this diet coke. 

839
00:44:53,200 --> 00:44:56,000
I you'll pry this diet coke out 
of my cold dead fingers, you 

840
00:44:56,000 --> 00:44:58,800
know, and that kind Think I'm 
not against somebody. 

841
00:44:58,800 --> 00:45:01,900
Having a Diet Coke is as long as
it works for you, you know, and 

842
00:45:02,700 --> 00:45:06,400
I'm against living on it. 
I'm not against having it if it 

843
00:45:06,400 --> 00:45:10,400
works for you and your goals and
supports, you know what you're 

844
00:45:10,400 --> 00:45:14,800
trying to do. 
And again you're going to you're

845
00:45:14,800 --> 00:45:15,800
going to be your own person 
there. 

846
00:45:15,800 --> 00:45:21,300
But again that because they 
don't acknowledge that. 

847
00:45:22,700 --> 00:45:25,600
Just the sweet alone for some 
people. 

848
00:45:25,800 --> 00:45:31,200
Regardless of caloric intake can
be getting Kris Cravings, can 

849
00:45:31,200 --> 00:45:35,600
increase drive to pursue 
calorie-dense. 

850
00:45:35,600 --> 00:45:38,300
Whatever you're not for 
everybody nothing's across the 

851
00:45:38,300 --> 00:45:41,400
board but there's just not an 
acknowledgement that that is the

852
00:45:41,400 --> 00:45:46,100
case that it's possible and it 
is there's a there's just a 

853
00:45:46,107 --> 00:45:49,600
percentage of people higher 
percentage than a lot of people 

854
00:45:49,600 --> 00:45:52,300
are recognizing and 
acknowledging. 

855
00:45:52,400 --> 00:45:59,600
Aging that are going to need to 
look at what they're eating in a

856
00:45:59,600 --> 00:46:01,300
different way through a 
different lens. 

857
00:46:03,500 --> 00:46:08,300
Where it isn't all things in 
moderation or safe, maybe. 

858
00:46:08,800 --> 00:46:12,900
But for a lot of people, there's
going to be some adjustment 

859
00:46:12,900 --> 00:46:15,200
necessary to win. 
This, as I said, once you know 

860
00:46:15,200 --> 00:46:19,800
the nutrition exercise You have 
a stronger why then you probably

861
00:46:19,800 --> 00:46:22,900
imagine we got to address 
triggered eating in addiction, 

862
00:46:23,500 --> 00:46:24,800
got to strengthen emotional 
Fitness. 

863
00:46:24,800 --> 00:46:27,200
So you can be a better life 
manager, you can create that 

864
00:46:27,200 --> 00:46:30,300
space between the stimulus and 
response, bring the temperature 

865
00:46:30,300 --> 00:46:33,900
down on language, improve self 
talk, you better sleep. 

866
00:46:34,300 --> 00:46:38,700
Just be a better better, mm 
emotional life manager or just a

867
00:46:38,707 --> 00:46:42,200
better life manager. 
All those things that you know, 

868
00:46:42,200 --> 00:46:45,600
are going to be are going to be 
needed for a larger sect of 

869
00:46:45,600 --> 00:46:50,200
people than it is being 
acknowledged by the, you know, 

870
00:46:50,200 --> 00:46:51,700
like the people you're talking 
about. 

871
00:46:52,000 --> 00:46:55,300
Yeah. 
And I think, I think perspective

872
00:46:55,300 --> 00:46:58,300
gained through trial and error 
and just, you know, different 

873
00:46:58,300 --> 00:47:02,200
experimentation training why 
nutritionally speaking, all that

874
00:47:02,200 --> 00:47:06,100
bodes well to build someone's 
emotional, resolve around food 

875
00:47:06,100 --> 00:47:09,700
and lifestyle factors. 
However, I think, you know, kind

876
00:47:09,700 --> 00:47:12,400
of going back to your statement 
of is it real food and does it 

877
00:47:12,408 --> 00:47:14,200
work for you? 
I think that's a great, you 

878
00:47:14,200 --> 00:47:17,100
know, litmus test. 
But I feel like a lot of people 

879
00:47:17,300 --> 00:47:23,900
For are becoming disillusioned 
as to what is defined as working

880
00:47:23,900 --> 00:47:27,200
for them, especially with this 
Narrative of healthy at any 

881
00:47:27,200 --> 00:47:30,900
size, you know, I'm liable to 
lose some listeners here. 

882
00:47:30,900 --> 00:47:35,800
But like this, this notion that 
people of all body fats, 

883
00:47:35,900 --> 00:47:38,200
weights, sape shapes and sizes 
are healthy. 

884
00:47:38,500 --> 00:47:42,000
That that is not an underlying 
concern that I think is doing a 

885
00:47:42,008 --> 00:47:45,700
disservice to people because 
it's just there's no longer a 

886
00:47:45,700 --> 00:47:50,300
proxy for you know, Health when 
you have this disillusionment as

887
00:47:50,300 --> 00:47:55,100
to around what is Health in the 
first place, If you don't mind I

888
00:47:55,100 --> 00:47:59,100
think I've got a I've got a 
viewpoint on this and I think it

889
00:47:59,100 --> 00:48:02,200
is even though it's a bit of a 
third rail touchy subject. 

890
00:48:02,200 --> 00:48:05,900
I think that will be good. 
If you're okay with me you know 

891
00:48:05,900 --> 00:48:08,200
man you know talkin about my 
viewpoint on what you just said,

892
00:48:08,400 --> 00:48:11,800
lay it on me. 
All right, so you know generally

893
00:48:11,800 --> 00:48:16,600
speaking with regard to body 
positivity, you know, I've been 

894
00:48:16,600 --> 00:48:18,400
thinking about this just 
recently and it's kind of one of

895
00:48:18,408 --> 00:48:21,900
the kind of interesting that 
your you were talking about that

896
00:48:21,900 --> 00:48:25,900
just a second ago. 
But if we Consider someone 

897
00:48:26,100 --> 00:48:28,600
amazing. 
Super pop star Liz. 

898
00:48:28,600 --> 00:48:32,800
Oh because I've been thinking 
about this, I've written about 

899
00:48:32,800 --> 00:48:36,000
it a bit recently and talked 
about it a bit recently so it's 

900
00:48:36,000 --> 00:48:39,600
kind of top of mind so you know 
Liz owes you know, an amazing 

901
00:48:39,600 --> 00:48:44,400
super pop star and but I think 
her stats that I found online 

902
00:48:44,400 --> 00:48:48,500
again someone can look and see 
if it's it's off but she's 510 

903
00:48:48,600 --> 00:48:52,600
300 ish pounds. 
If that's the case her body mass

904
00:48:52,600 --> 00:48:57,300
index is 43. 
Three which butts are in the 

905
00:48:57,300 --> 00:49:02,100
class 3 obese category. 
So class one obesity is a BMI of

906
00:49:02,100 --> 00:49:08,100
30 to 34.9 class 2 is 35. 
To 39 point, nine class, three 

907
00:49:08,100 --> 00:49:11,400
is 40. 
And up in there is sometimes a 

908
00:49:11,400 --> 00:49:14,100
reference to Super obese, which 
is a BMI of 50 and up. 

909
00:49:14,100 --> 00:49:17,000
But if she's 43, then she's a 
class. 

910
00:49:17,000 --> 00:49:20,400
She's class 3 obese. 
I don't think I just called her 

911
00:49:20,400 --> 00:49:24,500
a name. 
I don't believe I look at it 

912
00:49:24,500 --> 00:49:26,400
from. 
That's a medical definition used

913
00:49:26,400 --> 00:49:31,700
to stratify potential issues but
it doesn't mean that there are 

914
00:49:31,700 --> 00:49:35,600
issues but it gives medical 
professionals and health 

915
00:49:35,600 --> 00:49:37,700
professionals of kind of a frame
of reference. 

916
00:49:38,400 --> 00:49:45,600
And the and the research is 
really, really strong not for 

917
00:49:45,600 --> 00:49:49,200
someone, you know, not being 
perfectly at the healthy BMI of 

918
00:49:49,200 --> 00:49:52,200
under 25. 
That's I'm not going to go 

919
00:49:52,200 --> 00:49:56,600
there, but once we hit obesity 
and not necessarily the exact 

920
00:49:56,600 --> 00:49:59,100
slow end of obesity, if you've 
got other Fitness factors in 

921
00:49:59,107 --> 00:50:00,800
place and everybody's different,
I get that. 

922
00:50:01,100 --> 00:50:04,700
But the hire someone is on the 
Obesity, Continuum, especially 

923
00:50:04,700 --> 00:50:07,200
when they hit that morbid 
obesity and it with a BMI of 40 

924
00:50:07,200 --> 00:50:11,900
and up the increased likelihood 
of non-communicable diseases, 

925
00:50:12,000 --> 00:50:16,600
cardiovascular disease, cancer, 
autoimmune disease, diabetes, 

926
00:50:16,600 --> 00:50:18,800
non-alcoholic fatty liver 
disease, and so on. 

927
00:50:18,800 --> 00:50:23,300
And so on goes up and up and up.
80 life span Goes Down House Fan

928
00:50:23,300 --> 00:50:28,200
goes down. 
That's just evidence. 

929
00:50:28,200 --> 00:50:30,700
And there's a strong body of 
evidence to support that. 

930
00:50:30,700 --> 00:50:35,600
That's the case. 
Now with regard to say Liz. 

931
00:50:35,600 --> 00:50:38,000
Oh just so somebody's got 
somebody there, picturing their 

932
00:50:38,000 --> 00:50:47,300
mind whether as a human being 
does lizzo deserve love and 

933
00:50:47,300 --> 00:50:52,200
respect and as much or you know,
as any other human being who is 

934
00:50:52,200 --> 00:50:53,900
someone trying to do good? 
Because that's kind of the 

935
00:50:53,900 --> 00:50:56,100
metric for me. 
Is this a human being was It was

936
00:50:56,100 --> 00:51:01,100
a good person I mean trying to 
do good in society and in life 

937
00:51:01,100 --> 00:51:03,400
and just trying to live their 
life in a generally good way. 

938
00:51:03,400 --> 00:51:06,900
If so then to me it doesn't I 
don't care what she weighs at 

939
00:51:06,900 --> 00:51:09,400
all. 
I could I could care less 

940
00:51:09,400 --> 00:51:13,000
there's zero judgment on that 
her humanity is not diminished 

941
00:51:13,000 --> 00:51:18,400
one iota for her, having a BMI 
of 43 if she if she's being a 

942
00:51:18,400 --> 00:51:21,300
good person and trying to do her
thing and for all I know she is,

943
00:51:21,300 --> 00:51:23,800
I don't know that much about her
but I have nothing - that. 

944
00:51:23,800 --> 00:51:27,100
I know so nothing. 
He Manatee related all the love 

945
00:51:27,100 --> 00:51:30,500
and respect of every other human
being, it should be given 

946
00:51:31,400 --> 00:51:33,900
without judgment. 
Is she beautiful? 

947
00:51:34,000 --> 00:51:35,300
That's in the eye of the 
beholder. 

948
00:51:35,500 --> 00:51:39,900
I mean, you know, being my age, 
you know, you think of somebody 

949
00:51:39,900 --> 00:51:42,500
like Brad Pitt and Heidi Klum 
and you go there, you know, 

950
00:51:42,500 --> 00:51:44,800
there might be five or ten 
people on the planet, who don't 

951
00:51:44,800 --> 00:51:48,600
find those two people. 
Beautiful, but what's who's to 

952
00:51:48,600 --> 00:51:52,500
say, what's beautiful? 
I mean, it's really so personal 

953
00:51:52,500 --> 00:51:54,300
and so subjective as to what's 
beautiful. 

954
00:51:54,300 --> 00:51:55,600
So, it doesn't make any 
difference. 

955
00:51:55,600 --> 00:51:58,900
Whether Either I find her 
beautiful or not, I find various

956
00:51:58,900 --> 00:52:03,100
models, you know, that our of 
this supposed perfect weight 

957
00:52:03,100 --> 00:52:05,600
that I don't find beautiful. 
But so what there's tons of 

958
00:52:05,600 --> 00:52:07,400
people listening to this when 
they see my picture they're 

959
00:52:07,400 --> 00:52:09,300
gonna say I don't think you're 
very beautiful either Dave. 

960
00:52:10,200 --> 00:52:15,100
Yeah and I get that. 
So as far as love and respect in

961
00:52:15,100 --> 00:52:20,600
humanity, That that's an 
inalienable right to me as long 

962
00:52:20,600 --> 00:52:23,300
as she's just a good person, 
Beauty that's subjective. 

963
00:52:23,300 --> 00:52:26,400
So I'm have a problem with any 
of that so far, I don't have a 

964
00:52:26,400 --> 00:52:29,600
problem with any of that, you 
know, it should be given it 

965
00:52:29,600 --> 00:52:33,000
shouldn't, you know, she'd even 
be in consideration, what I am 

966
00:52:33,400 --> 00:52:36,200
is concerned. 
I'm concerned for her. 

967
00:52:37,200 --> 00:52:41,600
I'm concerned for us as a 
society, and I'm concerned that 

968
00:52:41,900 --> 00:52:45,700
so many people because they 
failed so many times because of 

969
00:52:45,700 --> 00:52:47,300
the poor messaging that has been
out there. 

970
00:52:47,300 --> 00:52:51,600
Moderation in all things, you 
know, things we've talked about,

971
00:52:52,000 --> 00:52:54,400
they don't have any awareness Of
The Addictive nature of this 

972
00:52:54,400 --> 00:52:56,700
ultra-processed stuff. 
They don't, you know, on and on,

973
00:52:56,700 --> 00:52:58,100
they don't have the other 
factors in place. 

974
00:52:58,100 --> 00:53:00,400
I've already discussed. 
They've given up so I am 

975
00:53:00,400 --> 00:53:06,900
concerned for her. 
If not now in the future because

976
00:53:06,900 --> 00:53:11,000
the body of evidence is strong 
that she's going to experience 

977
00:53:11,000 --> 00:53:16,100
negative things health-wise 
later on, if not now. 

978
00:53:16,500 --> 00:53:19,900
So, and I'm concerned for us 
collectively because ultimately,

979
00:53:19,900 --> 00:53:24,600
again, the research being 
strong, someone obese cost the 

980
00:53:24,600 --> 00:53:29,700
Healthcare System 3508 dollars 
more per year than someone not 

981
00:53:29,700 --> 00:53:32,500
obese, right? 
Who pays for that high 

982
00:53:32,500 --> 00:53:35,600
percentage of Costs are being 
filtered through Medicare and 

983
00:53:35,607 --> 00:53:39,200
Medicaid private insurance, you 
know, and so forth. 

984
00:53:39,200 --> 00:53:46,000
There's a high percentage that 
in the end we all pay for and so

985
00:53:46,000 --> 00:53:50,300
I am concerned for her 
individually and in the Liz owes

986
00:53:50,300 --> 00:53:55,300
that because of their potential 
Health detriments that could 

987
00:53:55,300 --> 00:53:58,700
occur with regard to the Obesity
and the factors that are driving

988
00:53:58,700 --> 00:54:03,500
that and I'm concerned for us 
collectively because it It is 

989
00:54:04,000 --> 00:54:08,400
extremely costly in general. 
And again, not across the board.

990
00:54:08,900 --> 00:54:12,100
There are people who are obese, 
who are metabolically healthy. 

991
00:54:12,400 --> 00:54:15,100
There are people who are obese, 
don't have a single non 

992
00:54:15,100 --> 00:54:17,200
communicable disease. 
No cancers know anything, they 

993
00:54:17,200 --> 00:54:19,100
don't take a drug. 
They their blood pressures, 

994
00:54:19,100 --> 00:54:23,400
good, and I'll just kind of 
finish this little little 

995
00:54:23,400 --> 00:54:27,000
section that I have no idea, you
know, how it'll be taken by the 

996
00:54:27,000 --> 00:54:29,100
public. 
But you know, I my I know that's

997
00:54:29,100 --> 00:54:31,200
my heart's in the right place. 
I don't judge her at all. 

998
00:54:31,200 --> 00:54:32,800
I'm just concerned for her. 
I'm concerned. 

999
00:54:33,200 --> 00:54:36,000
For us, collectively and I don't
want people to give up because 

1000
00:54:36,000 --> 00:54:38,800
that's what's happened. 
A lot of people, a lot of times 

1001
00:54:38,800 --> 00:54:41,600
in the body positivity, side of 
things, they will, they will 

1002
00:54:41,800 --> 00:54:44,600
tell the research and the 
research is pretty clear, you 

1003
00:54:44,600 --> 00:54:46,800
know? 
Like five to Fifteen twenty 

1004
00:54:46,800 --> 00:54:49,400
percent of people. 
Keep off the weight, they lose 

1005
00:54:49,400 --> 00:54:52,100
the rest. 
Regained, most all or more than 

1006
00:54:52,100 --> 00:54:53,800
all of the weight that they 
tried to lose. 

1007
00:54:54,000 --> 00:54:55,700
I get it. 
That is the norm. 

1008
00:54:55,900 --> 00:55:00,300
It's my mission to what I'm 
doing to to work with people to 

1009
00:55:00,400 --> 00:55:03,900
avoid the relapse. 
So obesity, Is a chronic 

1010
00:55:03,900 --> 00:55:06,600
relapsing Condition, it's a 
chronic relapsing condition, 

1011
00:55:06,600 --> 00:55:08,200
you'll see that language over 
and over. 

1012
00:55:08,200 --> 00:55:11,700
And over in the research, my 
goal is to avoid the relapsing 

1013
00:55:11,700 --> 00:55:14,400
part eliminate, the relapsing. 
It is going to be chronic 

1014
00:55:14,400 --> 00:55:15,900
meaning there is going to have 
to be effort. 

1015
00:55:15,900 --> 00:55:17,200
There's going to be 
Consciousness. 

1016
00:55:17,200 --> 00:55:18,400
We're going to have to remain 
aware. 

1017
00:55:18,700 --> 00:55:22,300
No maintenance has maintenance 
is not as hard as far as 

1018
00:55:22,300 --> 00:55:26,300
intensity as the action period 
and it gets better and better 

1019
00:55:26,300 --> 00:55:29,200
and better with time the more 
success you have under your belt

1020
00:55:29,200 --> 00:55:36,000
easier, this all gets but but 
you know, I want lizzo to win 

1021
00:55:36,000 --> 00:55:41,000
and now here's the thing. 
Do I have any kind of mindset 

1022
00:55:41,000 --> 00:55:45,600
that lizzo should, you know, 
from a moral perspective, get to

1023
00:55:45,600 --> 00:55:49,300
some healthier way. 
No, no, no, no Live and Let 

1024
00:55:49,300 --> 00:55:52,500
Live, it's her life. 
She should get to choose what's 

1025
00:55:52,500 --> 00:55:53,800
going on. 
I'm not looking for any kind of 

1026
00:55:53,808 --> 00:55:57,100
mandate or anything. 
Anybody deciding for her that 

1027
00:55:57,100 --> 00:55:59,000
she should do, whatever, it's 
her life. 

1028
00:55:59,000 --> 00:56:02,500
Her body her everything and she 
should get the, she should get 

1029
00:56:02,500 --> 00:56:06,800
the choose that but the, oh, the
last thing I'll say on this is 

1030
00:56:06,800 --> 00:56:12,000
this None of us looking at her 
and when I say her, it's 

1031
00:56:12,200 --> 00:56:15,500
metaphor now it's any any Liz 
those, whether male or female, 

1032
00:56:16,400 --> 00:56:20,800
when we're looking at her, do we
know that she is unhealthy or 

1033
00:56:20,800 --> 00:56:23,100
metabolically unhealthy? 
I'll ask you Robert, what do you

1034
00:56:23,100 --> 00:56:26,100
think? 
I would say that she's not 

1035
00:56:26,100 --> 00:56:30,000
healthy, you know, just based 
off of what I can observe 

1036
00:56:30,100 --> 00:56:32,700
externally. 
Okay, that's fair. 

1037
00:56:33,100 --> 00:56:36,000
And so, I think it's important 
that I, at least say what? 

1038
00:56:36,000 --> 00:56:38,500
I think on this because I like, 
I say I have Given it some 

1039
00:56:38,500 --> 00:56:43,000
recent thought. 
I'm going to say, There's only 

1040
00:56:43,000 --> 00:56:48,400
one factor that we can say for 
sure related to the health 

1041
00:56:48,400 --> 00:56:51,600
related, physical fitness, 
components where it is 

1042
00:56:51,600 --> 00:56:55,300
definitely not in the healthy 
zone and that is waist 

1043
00:56:55,300 --> 00:57:00,700
circumference, okay? 
So what I look at is is this so 

1044
00:57:00,700 --> 00:57:04,100
on the are generally five health
related, physical fitness, 

1045
00:57:04,100 --> 00:57:06,500
components. 
There's more if you're in sports

1046
00:57:06,500 --> 00:57:08,700
but generally there's five 
health related, physical fitness

1047
00:57:08,700 --> 00:57:10,600
component. 
So it lets you can evaluate 

1048
00:57:10,600 --> 00:57:14,500
these and Get a baseline for 
whether someone is fit. 

1049
00:57:14,600 --> 00:57:17,100
Okay. 
So, cardiorespiratory endurance.

1050
00:57:17,300 --> 00:57:19,400
I have no idea what her 
cardiorespiratory. 

1051
00:57:19,400 --> 00:57:22,700
I have no idea. 
Muscular endurance, no clue 

1052
00:57:23,000 --> 00:57:25,400
muscular strength, which is more
absolute strength. 

1053
00:57:25,400 --> 00:57:29,000
No clue body composition, yes, 
okay. 

1054
00:57:29,000 --> 00:57:31,400
That's going to be out of whack 
and then flexibility. 

1055
00:57:31,500 --> 00:57:34,400
I have no idea. 
I've seen really heavy people, 

1056
00:57:34,400 --> 00:57:36,800
incredibly flexible so I have no
idea. 

1057
00:57:37,000 --> 00:57:38,300
I can't say. 
All right. 

1058
00:57:38,300 --> 00:57:41,600
It's only one of those five. 
Can I say for sure, our is on a 

1059
00:57:41,600 --> 00:57:43,400
whack. 
All right, let's go over to some

1060
00:57:43,400 --> 00:57:45,500
biomarkers. 
That are kind of common when 

1061
00:57:45,500 --> 00:57:49,200
we're looking at maybe trying to
evaluate for metabolic syndrome,

1062
00:57:49,900 --> 00:57:53,900
you know, metabolic syndrome a 
collection of biomarkers that 

1063
00:57:53,900 --> 00:57:56,300
are out of whack and 
disturbances that if you have 

1064
00:57:56,300 --> 00:58:00,500
any, if you have three or more 
of these than you will have a 

1065
00:58:00,500 --> 00:58:04,000
diagnosis of metabolic syndrome 
and it is known again, proven 

1066
00:58:04,000 --> 00:58:06,500
strong body of evidence 
increased likelihood of 

1067
00:58:06,500 --> 00:58:08,600
cardiovascular disease and so on
and so on. 

1068
00:58:08,600 --> 00:58:12,700
So And they are. 
High blood pressure. 

1069
00:58:13,400 --> 00:58:15,000
So let's go the lizzo and all 
the lives. 

1070
00:58:15,000 --> 00:58:16,600
Those just by looking at him. 
I have no clue. 

1071
00:58:19,200 --> 00:58:23,000
You've got a high waist 
circumference. 

1072
00:58:23,000 --> 00:58:28,400
Okay, in that case we say yes, 
you've got high triglycerides. 

1073
00:58:28,800 --> 00:58:33,800
Don't know. 
You've got what I say? 

1074
00:58:34,200 --> 00:58:38,300
Triglycerides, waist, 
circumference HDL. 

1075
00:58:39,900 --> 00:58:44,800
Blood pressure. 
What is the fifth one? 

1076
00:58:47,700 --> 00:58:50,100
I'll think of it in a second but
only circumference is the one 

1077
00:58:50,100 --> 00:58:53,000
you can observe right. 
Right. 

1078
00:58:54,000 --> 00:58:58,700
And yes it is. 
It's Reckless rides rides HDL. 

1079
00:58:58,700 --> 00:59:01,000
You guys are hitting me think 
out loud very glycerides. 

1080
00:59:01,200 --> 00:59:03,600
HDL. 
Waist. 

1081
00:59:03,600 --> 00:59:07,900
Circumference blood pressure. 
L DL. 

1082
00:59:09,000 --> 00:59:11,500
Cholesterol. 
The only thing we can say for 

1083
00:59:11,500 --> 00:59:13,500
sure is waist circumference. 
Yeah. 

1084
00:59:13,900 --> 00:59:18,200
I don't know any of those other 
factors so it isn't so here's 

1085
00:59:18,200 --> 00:59:20,300
the thing. 
There are people who are obese 

1086
00:59:21,600 --> 00:59:24,900
and some even morbidly obese who
don't have any of those other 

1087
00:59:24,900 --> 00:59:29,400
factors who are otherwise on the
health related, physical 

1088
00:59:29,400 --> 00:59:31,300
fitness, components, they're 
fit. 

1089
00:59:32,200 --> 00:59:35,200
So I can't say by looking at her
whether she's fit and even if I 

1090
00:59:35,200 --> 00:59:39,800
could, I don't have a thought 
that she needs to It's up to her

1091
00:59:40,100 --> 00:59:42,800
right, but it is easy for us to 
look at somebody like that and 

1092
00:59:42,800 --> 00:59:45,300
go. 
Yeah, look how unhealthy she is.

1093
00:59:46,300 --> 00:59:49,000
Well, she's got a big waist 
circumference, got it and body 

1094
00:59:49,000 --> 00:59:50,500
composition is high. 
Got it. 

1095
00:59:50,600 --> 00:59:51,800
But I don't know about the other
thing. 

1096
00:59:51,800 --> 00:59:55,700
So I can't say only, you know, 
you need her medical history to 

1097
00:59:55,700 --> 00:59:56,900
do that. 
Even if you had the medical 

1098
00:59:56,900 --> 00:59:59,000
history, it's none of my 
business. 

1099
00:59:59,100 --> 01:00:01,100
You know what she does? 
But I'm just going to say again,

1100
01:00:01,100 --> 01:00:03,400
I'm concerned. 
So, that's kind of how I look at

1101
01:00:03,400 --> 01:00:07,400
body positivity, nothing against
humanity, inalienable rights 

1102
01:00:07,400 --> 01:00:10,500
should be maintained. 
And all the respect in the world

1103
01:00:10,500 --> 01:00:12,200
of the person's, just trying to 
be a good person. 

1104
01:00:13,200 --> 01:00:15,300
But I am concerned for her 
concern for us. 

1105
01:00:15,300 --> 01:00:18,600
Collectively for all the reasons
I said, yeah, I think that's 

1106
01:00:18,600 --> 01:00:20,900
totally fair makes perfect 
sense. 

1107
01:00:20,900 --> 01:00:25,100
I mean, I personally do not wish
any ill will towards anybody 

1108
01:00:25,600 --> 01:00:27,900
regardless of their shape or 
size or color or any of that 

1109
01:00:27,900 --> 01:00:30,300
stuff. 
And I would hope that other 

1110
01:00:30,300 --> 01:00:33,200
people wouldn't either. 
But I definitely think that 

1111
01:00:33,800 --> 01:00:40,100
there is harm being done 
sociologically and Logically by 

1112
01:00:40,600 --> 01:00:44,000
promoting this idea that there 
are no negative repercussions 

1113
01:00:44,000 --> 01:00:50,800
that come with, you know, having
those you know factors of being 

1114
01:00:51,200 --> 01:00:53,100
mobile eobs. 
I think that is where the harm 

1115
01:00:53,100 --> 01:00:55,600
is being done. 
I feel like if people know that 

1116
01:00:55,900 --> 01:00:58,600
and then they choose to go that 
way then that's on them. 

1117
01:00:59,700 --> 01:01:01,900
You know, I can't make people 
live a certain way. 

1118
01:01:01,900 --> 01:01:04,100
Everybody's you can like, using 
Live and Let Live but I feel 

1119
01:01:04,100 --> 01:01:07,600
like people need to at least be 
made aware and the message you 

1120
01:01:07,600 --> 01:01:10,900
need to be more clear as to To 
the fact that being morbidly 

1121
01:01:10,900 --> 01:01:13,300
obese is not likely in your best
interest from a health 

1122
01:01:13,300 --> 01:01:15,800
standpoint. 
Absolutely. 

1123
01:01:15,800 --> 01:01:19,800
And you know the thing that I 
guess kind of strikes me as a 

1124
01:01:19,800 --> 01:01:24,700
good part of the reason why 
there has been a bit of a 

1125
01:01:25,800 --> 01:01:29,400
Acceptance in that Community 
defeatist somewhat in that 

1126
01:01:29,400 --> 01:01:33,800
Community is because there's the
failure rate is so high with the

1127
01:01:33,800 --> 01:01:37,400
messaging that's been put out 
there with the lack of the 

1128
01:01:37,400 --> 01:01:39,700
things you and I have talked 
about here with regard to the 

1129
01:01:39,700 --> 01:01:44,400
true addictive, triggered aspect
of ultra-processed food in all 

1130
01:01:44,400 --> 01:01:48,900
of its negative effects. 
There has been such a futility 

1131
01:01:48,900 --> 01:01:53,100
feeling with it that they I'm 
not, I can't speak for them. 

1132
01:01:53,100 --> 01:01:55,500
I am not an expert in their 
Community, but just from what 

1133
01:01:55,600 --> 01:01:58,700
Seen. 
There is a I'm almost you know, 

1134
01:01:58,700 --> 01:02:06,500
I'm going to say About 
reasonable but a I get it like a

1135
01:02:06,500 --> 01:02:08,900
futility. 
This is why I don't want them to

1136
01:02:08,900 --> 01:02:10,300
quit. 
If here's the thing, I don't 

1137
01:02:10,300 --> 01:02:13,500
want them to give up if they 
want to change. 

1138
01:02:13,500 --> 01:02:17,700
If they want to be smaller 
healthier, leaner, whatever. 

1139
01:02:17,700 --> 01:02:20,800
The if they if that's what they 
want, I don't want them to give 

1140
01:02:20,800 --> 01:02:23,600
up. 
They've gotten in the there's a 

1141
01:02:23,600 --> 01:02:29,300
level of they've gotten to 
acceptance because The 

1142
01:02:29,300 --> 01:02:34,300
alternative trying again, trying
again has become so futile and 

1143
01:02:34,300 --> 01:02:39,600
so demoralizing. 
And so did Jek teen emotionally 

1144
01:02:39,600 --> 01:02:43,500
and psychologically, it is so 
negative on the psyche, to try 

1145
01:02:43,500 --> 01:02:47,400
again with the same eat, less 
exercise, more calories in, 

1146
01:02:47,400 --> 01:02:50,900
calories out all things in 
moderation, and on, and on, and 

1147
01:02:50,900 --> 01:02:53,900
on, as long as If It Fits, your 
Macros or whatever. 

1148
01:02:53,900 --> 01:02:57,400
The thing is, you can go my 
healthy plate, you can go 

1149
01:02:57,400 --> 01:02:59,700
whatever you want to say, 
because there, My healthy plays 

1150
01:02:59,700 --> 01:03:00,900
in all things in moderation. 
To? 

1151
01:03:00,900 --> 01:03:03,800
Yeah, mostly we want you to eat 
real food, but all things in 

1152
01:03:03,800 --> 01:03:07,200
moderation, and for some people 
that's just not, not going to 

1153
01:03:07,200 --> 01:03:09,900
work in this. 
Just such an such an obesogenic 

1154
01:03:09,900 --> 01:03:13,400
environment with marketing 
advertising subsidies, 

1155
01:03:13,700 --> 01:03:18,300
availability, 24/7, access and 
cheap. 

1156
01:03:18,400 --> 01:03:21,200
You know, it's inexpensive Bliss
points. 

1157
01:03:21,200 --> 01:03:22,900
I mean, we got all these things 
going on. 

1158
01:03:23,900 --> 01:03:29,000
I don't blame them, I just don't
want them to feel like there 

1159
01:03:29,000 --> 01:03:35,100
isn't hope because there is just
not with like you said, typical 

1160
01:03:35,400 --> 01:03:38,900
top-down structure that we've 
had for 50 years. 

1161
01:03:38,900 --> 01:03:43,100
You talk about, you know, a 
group or groups that need to 

1162
01:03:43,100 --> 01:03:45,900
look in the mirror and say, we 
have failed Society. 

1163
01:03:46,500 --> 01:03:49,600
It's the top-down organizations 
that are huge. 

1164
01:03:50,300 --> 01:03:53,500
That have the massive platform 
to get the message out. 

1165
01:03:53,700 --> 01:03:56,900
Who aren't who, you know, kind 
of as we talked before, it's a 

1166
01:03:56,900 --> 01:04:00,200
variety of reasons, but part of 
the reason is going to be 

1167
01:04:00,400 --> 01:04:03,900
something money-driven. 
I would think though that even 

1168
01:04:03,900 --> 01:04:07,000
with that money driven nature, 
like there's just, gotta be a 

1169
01:04:07,100 --> 01:04:10,800
Tipping Point in which it 
implodes like there's just no 

1170
01:04:10,800 --> 01:04:14,100
way that it can keep going. 
I mean, I don't know where that 

1171
01:04:14,100 --> 01:04:18,600
implosion point is. 
I have no idea, but I mean like 

1172
01:04:18,600 --> 01:04:22,800
this, there's just got to be an 
implosion point at some at some 

1173
01:04:22,800 --> 01:04:24,800
point in the future. 
Sure because it just can't keep 

1174
01:04:24,800 --> 01:04:25,600
going. 
Like it is. 

1175
01:04:26,400 --> 01:04:29,800
Okay. 
I'm with you and I really don't 

1176
01:04:29,800 --> 01:04:32,900
know what it's going to look 
like, what it's going to be. 

1177
01:04:33,000 --> 01:04:35,400
I really don't. 
I don't have that crystal ball. 

1178
01:04:35,400 --> 01:04:39,200
I bet I'm 100% in agreement with
you that it's unsustainable. 

1179
01:04:39,600 --> 01:04:42,500
So, will it be enough? 
I've already seen, you probably 

1180
01:04:42,500 --> 01:04:46,100
have to. 
I have already seen positive 

1181
01:04:46,100 --> 01:04:52,500
changes in manufactured packaged
Foods as far as what's being put

1182
01:04:52,500 --> 01:04:56,300
in it. 
And that is because you know 

1183
01:04:56,300 --> 01:04:58,700
food is W. 
They want repeat buyers. 

1184
01:04:58,700 --> 01:05:02,600
And we're voting with our 
pocketbooks and every time we do

1185
01:05:02,600 --> 01:05:07,900
it's a strong vote and that vote
has incredible power because, 

1186
01:05:08,400 --> 01:05:10,300
you know, in the capitalist 
Society we're living where it's,

1187
01:05:10,300 --> 01:05:12,500
you know, it's profit-driven. 
These companies want to continue

1188
01:05:12,500 --> 01:05:15,200
to make you prophets and they 
are listening to the bottom up 

1189
01:05:15,300 --> 01:05:16,500
now. 
Is it enough? 

1190
01:05:16,600 --> 01:05:19,700
No, not right now. 
Could it ever become enough? 

1191
01:05:19,900 --> 01:05:22,400
I'm going to say I am more of a 
positive person. 

1192
01:05:22,400 --> 01:05:25,200
I'm going to say Never Say Never
Ever, if the Hue and cry becomes

1193
01:05:25,200 --> 01:05:28,800
large enough, where the 
politicians who mostly care 

1194
01:05:28,800 --> 01:05:32,700
about getting re-elected, 
realize that their re-election 

1195
01:05:34,200 --> 01:05:37,100
is going to be, at least, you 
know, partly or wholly, not 

1196
01:05:37,100 --> 01:05:38,400
wholly. 
Going to be at least partly 

1197
01:05:38,400 --> 01:05:44,000
driven by what we as a society, 
you know, are seeing and feeling

1198
01:05:44,000 --> 01:05:46,300
a living with regard to all of 
this. 

1199
01:05:48,000 --> 01:05:50,400
Then, you know, then possibly. 
But it's going to take 

1200
01:05:50,400 --> 01:05:54,200
everything to win this. 
But I, you know, my message to 

1201
01:05:54,200 --> 01:05:58,300
my members or anybody that 
crosses my path is, you know, we

1202
01:05:58,300 --> 01:06:00,200
can't wait for government. 
We can't wait for the big 

1203
01:06:00,200 --> 01:06:01,800
business. 
We can't wait for the biggest 

1204
01:06:01,800 --> 01:06:05,700
organizations, the the Food and 
Drug administration's, you know,

1205
01:06:06,500 --> 01:06:08,200
so on, and so on. 
So we can't wait for them. 

1206
01:06:08,200 --> 01:06:11,200
They're behemoths. 
They move incredibly slow. 

1207
01:06:11,700 --> 01:06:13,600
There's too much money up there,
right now. 

1208
01:06:13,900 --> 01:06:17,900
There's not quite enough Hue and
cry to really get Changes that 

1209
01:06:17,900 --> 01:06:22,500
we need from that top down. 
So we the cool thing is that in 

1210
01:06:22,500 --> 01:06:25,400
this again, that's why I'm 
positive and I want to again, I 

1211
01:06:25,408 --> 01:06:28,500
want to get that message out to 
that obese person, morbidly 

1212
01:06:28,500 --> 01:06:30,100
obese. 
It's given up just as heck with 

1213
01:06:30,100 --> 01:06:31,200
it. 
Just accept it. 

1214
01:06:31,400 --> 01:06:34,200
No, maybe they do love where 
they are and if they do great, 

1215
01:06:34,200 --> 01:06:36,300
do your thing. 
If you don't love where you are,

1216
01:06:36,400 --> 01:06:39,600
but you've given up because you 
don't you feel like it's futile,

1217
01:06:40,500 --> 01:06:48,000
you know, don't this can be one,
it is no wonder That the society

1218
01:06:48,000 --> 01:06:50,700
as a whole and the people that 
are living obese who don't want 

1219
01:06:50,700 --> 01:06:53,700
to be are there? 
It's no wonder it's a it's 

1220
01:06:53,700 --> 01:07:01,100
almost a wonder that we all 
aren't ya and so there's there's

1221
01:07:01,100 --> 01:07:05,200
just hope there's there's we 
don't need to throw in the towel

1222
01:07:07,100 --> 01:07:11,000
and this bottom-up can be very 
powerful and oh that's I know 

1223
01:07:11,000 --> 01:07:13,800
where I was going. 
It it gives us a sense of 

1224
01:07:13,800 --> 01:07:17,000
control, Robert, we We can 
control. 

1225
01:07:17,900 --> 01:07:22,700
You know, learning more about 
this, like, people are doing 

1226
01:07:22,700 --> 01:07:24,300
right now listening to your 
podcast. 

1227
01:07:25,200 --> 01:07:28,600
And from that education, we can 
make different decisions. 

1228
01:07:28,600 --> 01:07:34,100
We can make possibly change our 
Paradigm and from that we can 

1229
01:07:34,100 --> 01:07:36,400
make decisions without waiting 
for anybody. 

1230
01:07:36,400 --> 01:07:41,100
We don't need the government. 
Everybody else to make it easier

1231
01:07:41,100 --> 01:07:42,600
for us. 
It would be nice if they did. 

1232
01:07:42,600 --> 01:07:44,200
It'd be cool if they eventually 
do. 

1233
01:07:44,200 --> 01:07:46,400
And I agree with you, it's going
to implode at some point. 

1234
01:07:46,900 --> 01:07:52,400
We don't need that. at to do it 
and You know, as a part of 

1235
01:07:53,000 --> 01:07:57,200
Serenity, you know, it's all 
about control accepting, the 

1236
01:07:57,200 --> 01:08:01,700
things we cannot control Having 
the courage to change the things

1237
01:08:01,700 --> 01:08:03,900
we can. 
And having the wisdom to know 

1238
01:08:03,900 --> 01:08:08,000
the difference, so we, you know,
accept the things we cannot 

1239
01:08:08,000 --> 01:08:10,700
control, I can't control what's 
going on. 

1240
01:08:10,700 --> 01:08:15,300
Exactly directly government FDA 
Department of Health and Human 

1241
01:08:15,300 --> 01:08:19,899
Services, dada dada dada, I 
can't little things, you can 

1242
01:08:19,899 --> 01:08:21,600
vote, blah blah, blah. 
Directly. 

1243
01:08:21,600 --> 01:08:26,300
I can't you know courage to 
change what I can that's really 

1244
01:08:26,300 --> 01:08:29,399
critical component here Having 
the courage to change. 

1245
01:08:29,399 --> 01:08:31,700
What you can that's not easy 
always. 

1246
01:08:31,700 --> 01:08:33,399
So for some people, it ends up 
being easy. 

1247
01:08:33,500 --> 01:08:35,600
Great. 
But for a lot of people it's not

1248
01:08:35,600 --> 01:08:38,200
and that's one of the reasons 
that it does take courage to 

1249
01:08:38,200 --> 01:08:43,100
change what you can and what can
be changed is a number of the 

1250
01:08:43,100 --> 01:08:45,100
factors. 
You know, I've given I've given 

1251
01:08:45,100 --> 01:08:48,500
the part of the iceberg sticking
up out of the out of the water 

1252
01:08:48,500 --> 01:08:50,899
today. 
But how do we develop the why? 

1253
01:08:51,000 --> 01:08:53,800
Why, how do we really address, 
you know, substance abuse as it 

1254
01:08:53,800 --> 01:08:56,399
relates to process? 
How do we address the emotional 

1255
01:08:56,399 --> 01:08:58,200
Fitness so that we strengthen 
that? 

1256
01:08:58,200 --> 01:09:00,600
So we can create that space 
between the stimulus and the 

1257
01:09:00,600 --> 01:09:04,899
response, you know, I've talked 
about it now you're you some of 

1258
01:09:04,907 --> 01:09:07,100
your listeners may have already 
heard about some of these things

1259
01:09:07,100 --> 01:09:12,700
but maybe a lot of its new. 
It's possible that we can shift 

1260
01:09:12,700 --> 01:09:16,300
little by little but I can't I 
can't stress enough. 

1261
01:09:16,300 --> 01:09:20,100
I can't encourage people enough 
to please know that you can 

1262
01:09:20,100 --> 01:09:23,200
control this. 
If you're going to likely need 

1263
01:09:23,200 --> 01:09:28,000
some help and guidance and 
weather wherever that ends up 

1264
01:09:28,000 --> 01:09:31,899
being, you know, it's probably 
going to be necessary. 

1265
01:09:31,899 --> 01:09:34,399
There's probably going to be a 
need for some personal 

1266
01:09:35,100 --> 01:09:38,300
professional spiritual support. 
I don't mean all those but any 

1267
01:09:38,300 --> 01:09:40,600
piece or part of those as needed
personal, professional 

1268
01:09:40,600 --> 01:09:45,000
spiritual, and education, and 
accountability. 

1269
01:09:45,100 --> 01:09:47,899
It's a, you know, all the 
factors that go into maintaining

1270
01:09:47,899 --> 01:09:52,399
motivation throughout this So 
that it can be one but it can be

1271
01:09:52,399 --> 01:09:56,000
one. 
Yeah, one percent agreement, I 

1272
01:09:56,008 --> 01:09:59,400
try to have an optimistic view 
towards it. 

1273
01:10:00,400 --> 01:10:03,400
I tried to take very stoic 
approach towards it and I think 

1274
01:10:03,400 --> 01:10:07,000
having like this extreme 
ownership mentality, towards the

1275
01:10:07,000 --> 01:10:09,900
factors that you can control 
just makes a lot of sense in my 

1276
01:10:09,900 --> 01:10:13,900
mind and I totally agree with 
you in that with all this 

1277
01:10:13,900 --> 01:10:16,700
pressure from the top down. 
Not being directed towards our 

1278
01:10:16,700 --> 01:10:18,500
overall best interest as it 
pertains to health. 

1279
01:10:18,800 --> 01:10:21,700
It is a wonder that we're not 
Not all morbidly obese right 

1280
01:10:21,700 --> 01:10:25,800
now, but I feel like the 
Grassroots movement has 

1281
01:10:25,800 --> 01:10:29,000
certainly gained traction. 
And honestly, I have a lot of 

1282
01:10:29,700 --> 01:10:33,700
faith in the fact that people 
desire to be healthier, like 

1283
01:10:33,700 --> 01:10:35,900
it's some point. 
Maybe the employees implosion 

1284
01:10:35,900 --> 01:10:41,900
point is when this desire and 
demand for the income 

1285
01:10:41,900 --> 01:10:44,400
discrepancy in the Haves and 
Have Nots as it pertains to 

1286
01:10:44,400 --> 01:10:46,900
income is less. 
So about financial but more. 

1287
01:10:46,900 --> 01:10:50,800
So just about health markers 
like when the Point becomes that

1288
01:10:50,800 --> 01:10:54,100
your health is pretty much your 
currency which I mean you only 

1289
01:10:54,100 --> 01:10:56,200
have one body. 
What good does it do if you have

1290
01:10:56,200 --> 01:10:58,400
all the money in the world but 
no Health you know like when 

1291
01:10:58,400 --> 01:11:02,900
that desire outweighs that of 
any financial means which at 

1292
01:11:02,900 --> 01:11:06,500
some point it's bound to 
people's motivation and 

1293
01:11:06,508 --> 01:11:08,600
incentive for just simply 
improving their own health is 

1294
01:11:08,600 --> 01:11:12,600
going to gain the majority of 
their attention and and time and

1295
01:11:12,600 --> 01:11:14,200
effort which I think is a good 
thing. 

1296
01:11:15,700 --> 01:11:18,800
Yeah, it's it's it's one of 
those things where I don't, I 

1297
01:11:18,800 --> 01:11:23,700
don't want that to be the case, 
but I also can't say that based 

1298
01:11:23,700 --> 01:11:26,700
on the body of evidence in the 
totality of the of the research 

1299
01:11:26,700 --> 01:11:29,300
regarding obesity and where 
we're going, what's going on? 

1300
01:11:29,800 --> 01:11:34,200
And the deleterious effects, 
that typically, or commonly 

1301
01:11:34,200 --> 01:11:38,200
result from the higher levels, 
the higher classes of obesity, 

1302
01:11:39,100 --> 01:11:43,600
you know, I can't say that won't
happen, you know, so I don't 

1303
01:11:43,600 --> 01:11:44,900
have an argument against it 
Robert. 

1304
01:11:45,000 --> 01:11:50,000
I really don't, I think that 
It's like for me, you know, I'm 

1305
01:11:50,700 --> 01:11:53,600
I think Weight Watchers has 45 
million current members right 

1306
01:11:53,600 --> 01:11:59,700
now. 
Robert, that is not me and so 

1307
01:11:59,700 --> 01:12:02,700
but so what can I do? 
And that's kind of, that's kind 

1308
01:12:02,700 --> 01:12:04,000
of what I look at. 
What can I do? 

1309
01:12:04,500 --> 01:12:11,400
Well, what I can do is be the 
most Educated, you know, 

1310
01:12:11,400 --> 01:12:15,500
well-rounded thoughtful 
compassionate coach that I can 

1311
01:12:15,500 --> 01:12:19,500
be and I take the starfish 
Parable approached. 

1312
01:12:19,500 --> 01:12:20,800
You know what? 
I'm referring to there. 

1313
01:12:21,400 --> 01:12:23,600
I've heard it man, but you got 
didn't let me remind me what it 

1314
01:12:23,600 --> 01:12:25,500
means. 
Yeah, so I won't say this 

1315
01:12:25,500 --> 01:12:27,500
perfectly, but this is, It's 
always in my mind. 

1316
01:12:27,500 --> 01:12:32,500
So, even though, you know, were,
you know, were just a little 

1317
01:12:32,800 --> 01:12:36,500
cottage company. 
We work with a, you know, a 

1318
01:12:36,500 --> 01:12:38,800
smaller number of members 
overall. 

1319
01:12:39,300 --> 01:12:41,700
It can be more personal that 
way, but I look at it, like what

1320
01:12:41,700 --> 01:12:43,200
good, what good can Daydream all
do? 

1321
01:12:43,200 --> 01:12:45,400
What good could you know Robert 
Robert do. 

1322
01:12:45,400 --> 01:12:48,200
What could what good can we do 
while the speak for myself? 

1323
01:12:48,600 --> 01:12:53,600
And I think of it this way 
again, going back to accept the 

1324
01:12:53,600 --> 01:12:54,800
things. 
I cannot change. 

1325
01:12:54,800 --> 01:12:57,500
All right, got it. 
Have the courage to change. 

1326
01:12:57,500 --> 01:12:58,600
What I can. 
Okay. 

1327
01:12:58,900 --> 01:13:01,000
All right, this is rubber meets 
the road stuff there and then 

1328
01:13:01,000 --> 01:13:03,800
having the asking for wisdom, 
you know, to know the difference

1329
01:13:04,600 --> 01:13:09,700
and with regard to that in the, 
in the, you know, kind of the 

1330
01:13:09,700 --> 01:13:12,600
starfish Parable. 
Is there was a little boy on a 

1331
01:13:12,608 --> 01:13:15,600
beach and there were thousands 
of starfish that had washed up 

1332
01:13:15,600 --> 01:13:19,000
on the shore. 
And a little boy, was walking 

1333
01:13:19,000 --> 01:13:21,300
along and he was tossing. 
Start this shit an older man on 

1334
01:13:21,308 --> 01:13:25,600
the beach was also there and saw
the little boy walking along and

1335
01:13:25,600 --> 01:13:28,100
every so often picking up a 
starfish and tossing it back 

1336
01:13:28,100 --> 01:13:30,800
into the ocean. 
Eventually, it just really had 

1337
01:13:30,800 --> 01:13:34,800
the, the older man curious About
what this little boy was doing. 

1338
01:13:34,800 --> 01:13:36,700
And so he asked me, he said, 
what what are you doing? 

1339
01:13:37,000 --> 01:13:42,200
And he says, little boy says 
Well throwing these, you know 

1340
01:13:42,200 --> 01:13:46,900
starfish back in the ocean like 
I says there are thousands of 

1341
01:13:46,900 --> 01:13:50,900
starfish you know on the beach 
here this is this can't possibly

1342
01:13:50,900 --> 01:13:54,000
make any difference and the 
little boy bends, over picks up 

1343
01:13:54,000 --> 01:13:55,900
a starfish. 
Throws it back in the ocean says

1344
01:13:55,900 --> 01:13:59,800
Made A Difference to that one. 
Yeah yeah and that's how I look 

1345
01:13:59,800 --> 01:14:01,900
at it. 
We're going to reach you. 

1346
01:14:01,900 --> 01:14:06,700
We reach The right message a 
good message, one that actually 

1347
01:14:07,200 --> 01:14:08,900
can work has been proven to 
work. 

1348
01:14:09,000 --> 01:14:12,600
It's one of the reasons I feel 
so hopeful is I see people, you 

1349
01:14:12,600 --> 01:14:14,800
know, again, I'm working with 
people a lot of times that have 

1350
01:14:14,800 --> 01:14:17,700
struggled whether it's 15 pounds
or 150. 

1351
01:14:18,000 --> 01:14:20,400
They haven't been able to 
progress or they've lost and 

1352
01:14:20,400 --> 01:14:23,400
regained and they have struggled
for quite a long time. 

1353
01:14:24,700 --> 01:14:28,100
And they a lot of them had all 
but given up on themselves low 

1354
01:14:28,100 --> 01:14:29,800
on trust. 
Don't blame you a bit kind of 

1355
01:14:29,800 --> 01:14:32,900
like I said with regard to the 
body positivity Group by the 

1356
01:14:32,900 --> 01:14:34,400
acceptance of what and I don't 
blame him. 

1357
01:14:34,900 --> 01:14:37,500
It's been a mess. 
Hmm they haven't been given the 

1358
01:14:37,500 --> 01:14:39,200
tools. 
They haven't been taught what's 

1359
01:14:39,200 --> 01:14:47,800
really going on but when it 
clicks it it's other than my 

1360
01:14:47,800 --> 01:14:50,800
family Robert. 
It's why I live and breathe. 

1361
01:14:51,800 --> 01:14:54,000
Yeah, I share that sentiment for
Sherman. 

1362
01:14:54,000 --> 01:14:57,800
I mean, the Fulfillment that 
comes from just that one email, 

1363
01:14:57,800 --> 01:15:01,700
that one client interaction. 
That One Moment of clarity in 

1364
01:15:01,700 --> 01:15:03,900
which you can feel confident 
that you made a positive impact 

1365
01:15:03,900 --> 01:15:07,700
on one person's life. 
I mean that that's all it takes 

1366
01:15:07,700 --> 01:15:10,100
right there, man. 
Like just just one of those and 

1367
01:15:10,100 --> 01:15:12,000
yeah, you can hang your hat on 
that. 

1368
01:15:12,500 --> 01:15:14,300
Yeah. 
It's like I have said the 

1369
01:15:14,300 --> 01:15:17,600
clients you know jokingly but 
but I've said the clients I said

1370
01:15:17,600 --> 01:15:19,400
you know what, they'll say 
something you were really nice 

1371
01:15:19,400 --> 01:15:22,200
to me because they, you know, 
just really experiencing finally

1372
01:15:22,200 --> 01:15:24,900
experiencing the Breakthrough 
and having really great success 

1373
01:15:24,900 --> 01:15:27,100
and they'll say they'll give me 
a compliment and I'll say, you 

1374
01:15:27,100 --> 01:15:32,300
know what, because of you, I'll 
do this another day because you 

1375
01:15:32,300 --> 01:15:34,500
know, if we're if we're being 
real and honest we don't win 

1376
01:15:34,500 --> 01:15:35,300
them all. 
Yeah. 

1377
01:15:35,300 --> 01:15:37,600
And it breaks my heart. 
I take it personally, I'd like 

1378
01:15:37,600 --> 01:15:39,600
that's why I'm constantly 
striving for how can I make it 

1379
01:15:39,600 --> 01:15:40,600
better? 
How can I be better? 

1380
01:15:40,600 --> 01:15:41,800
How can I help them in a better 
way? 

1381
01:15:41,800 --> 01:15:46,200
How can I meet them where they 
are in a better way, but so you 

1382
01:15:46,200 --> 01:15:47,800
know there's there is a level of
frustration. 

1383
01:15:47,800 --> 01:15:50,800
Addiction is a son of a gun. 
Hmm. 

1384
01:15:51,300 --> 01:15:53,100
It is I don't care what the 
addiction is. 

1385
01:15:53,200 --> 01:15:56,400
It's a son of a gun and 
typically across-the-board. 

1386
01:15:56,400 --> 01:16:00,300
Addiction has a fairly low 
recovery weight rate. 

1387
01:16:01,500 --> 01:16:05,700
It just does so we're deal. 
That's part of this for a lot of

1388
01:16:05,708 --> 01:16:10,800
people since that's the case 
it's going to be a thing and but

1389
01:16:10,900 --> 01:16:14,600
anyway yeah when it when it does
click and we get a much higher 

1390
01:16:14,600 --> 01:16:18,000
percentage that win, then are 
out there in the public, you 

1391
01:16:18,008 --> 01:16:20,600
know, just trying to, you know, 
eat less exercise, more 

1392
01:16:20,600 --> 01:16:22,900
moderation, in all things, 
flexible, blah, blah, blah. 

1393
01:16:24,200 --> 01:16:26,400
Because you have a nuanced 
approach, some, your proteins 

1394
01:16:26,400 --> 01:16:29,700
people individually and you 
can't scale that to the masses 

1395
01:16:29,700 --> 01:16:32,400
necessarily but the right. 
The interaction with the people 

1396
01:16:32,400 --> 01:16:35,200
that you do makes a lasting 
difference. 

1397
01:16:36,200 --> 01:16:40,200
And that's, um, that's honestly,
I've always said if someone 

1398
01:16:40,200 --> 01:16:42,700
dropped 200 million dollars in 
my lap, I what was that Mega 

1399
01:16:42,700 --> 01:16:45,000
Lotto thing? 
Just went off was like 1.3, 

1400
01:16:45,000 --> 01:16:47,200
billions in cash value of 700 
million. 

1401
01:16:47,400 --> 01:16:51,500
Yes, I'm crazy amount. 
Yeah, if I won that 700 700 

1402
01:16:51,500 --> 01:16:54,200
cash, if I won that 700 million 
dollars cash and I've said this 

1403
01:16:54,200 --> 01:16:56,400
for 20 years and I'm sitting up 
still saying it now and I feel 

1404
01:16:56,400 --> 01:16:58,700
exactly the same way. 
Matter of fact my wife just 

1405
01:16:58,700 --> 01:17:01,700
asked me she said Dave she said 
what would you do? 

1406
01:17:01,800 --> 01:17:05,900
Would you would you keep 
coaching if you hit that Mega 

1407
01:17:06,000 --> 01:17:09,700
Lotto 700 million-dollar cash. 
I said yeah yeah of course I 

1408
01:17:09,708 --> 01:17:11,300
would I would just do it in a 
bigger way. 

1409
01:17:11,700 --> 01:17:16,000
Yeah 100% man we're speaking the
same language for sure. 

1410
01:17:16,100 --> 01:17:19,000
Yeah once that's a set of time 
good to speak to a kindred 

1411
01:17:19,000 --> 01:17:21,400
spirit, Robert good, it's good 
to speak to a kindred spirit 

1412
01:17:21,400 --> 01:17:23,200
really is. 
Yeah, no, totally David. 

1413
01:17:23,200 --> 01:17:26,600
Well now that we've solved all 
the world's problems, where do 

1414
01:17:26,600 --> 01:17:27,900
we go to find out more about 
you, man? 

1415
01:17:28,500 --> 01:17:29,900
All right, I'm just gonna make 
it real simple. 

1416
01:17:30,200 --> 01:17:33,200
Any links to my social, any of 
that's in any of its here, I 

1417
01:17:33,200 --> 01:17:34,600
would say just go to the 
website. 

1418
01:17:34,800 --> 01:17:37,100
You know, the name of the 
company is Leanness lifestyle 

1419
01:17:37,100 --> 01:17:41,000
University had I known 23 years 
ago, when I wrote my book, you 

1420
01:17:41,000 --> 01:17:42,900
know, the leanness lifestyle 
that it was going to be a 

1421
01:17:42,900 --> 01:17:45,800
mouthful to ends two s's. 
You know, all that I might have 

1422
01:17:45,800 --> 01:17:48,000
changed the name but it is 
leanness lifestyle University. 

1423
01:17:48,000 --> 01:17:52,200
But our website is LL 
University.com. 

1424
01:17:52,200 --> 01:17:53,700
And really, I would just say 
gold. 

1425
01:17:53,700 --> 01:17:58,000
Are they can if they want to you
know contact us it'll get to me,

1426
01:17:59,200 --> 01:18:03,400
they can do a trial of the 
program. 

1427
01:18:03,900 --> 01:18:07,000
They can find the Social Links. 
Thing is there LL 

1428
01:18:07,000 --> 01:18:09,500
University.com. 
Awesome, live indefinitely link 

1429
01:18:09,500 --> 01:18:11,000
into that. 
Make it easy for people to find 

1430
01:18:11,000 --> 01:18:13,000
him and I really appreciate the 
time David. 

1431
01:18:13,000 --> 01:18:14,600
I appreciate the perspective 
appreciate you doing. 

1432
01:18:14,600 --> 01:18:16,800
What you doing, making a 
difference throwing one starfish

1433
01:18:16,800 --> 01:18:19,100
back into time and if there's 
anything I can do for you, you 

1434
01:18:19,108 --> 01:18:21,700
just let me know brother saying 
to you Robert thanks so much for

1435
01:18:21,700 --> 01:18:23,100
having me on. 
It's really been an honor and a 

1436
01:18:23,100 --> 01:18:25,000
privilege. 
My pleasure man, my pleasure. 

1437
01:18:25,600 --> 01:18:27,500
Take Care. 
Thank you, thank you.