What's going on? Ladies and gents Robert Sykes?
Keto Savage.com. And today I've got special guest
to chase tuning from ever, Ford radio on the line and we're
going to dive into all things entrepreneurship.
How he struck out from his 925 did his own thing, built his own
life and all about business. So lots of conversation there.
We also dive deep into the podcasting game.
His ever Ford radio has just taken off.
So it's always cool to talk to a fellow podcaster, dive in deep,
figure out what it is that drives them, what kind of
interview style that have how they structure their podcast
format. Matt podcasting as we all know,
it's just this huge platform. I'm you listen to this podcast
right now. So you must be into it, but it's
always cool. Like I said, just dive in and
kind of pick pick the brain of people that are doing it and
doing it well and figure out what makes them tick what drives
them what they're excited about, how they're structuring
everything. So that is exactly what we did.
I learned a ton thoroughly enjoy the conversation.
I've got no doubt that you will as well.
So without further Ado, sit back and relax and do the podcast
with Chase. We are live, chase away.
Brother. Life is good, man.
Like this. Good.
No complaints. Robert.
Thank you so much for having me, man.
How about you? How you doing today?
Life is good as well, man. I'm excited to have you reached
out via email. Few weeks, back pitching me.
If you guessed to get on my show and then I started digging into
your profile. It's like shooting match when I
get you on the show. So that's what's going on here,
man, so it's good to have you. Pleasure to be here pleasure to
be here. Yeah, and you I'm sure we'll get
into it. But yeah, it's one of the things
I found myself doing these days besides ruining my show ever
Ford radio full time. I kind of accidentally created a
whole new business model out of it.
Last year year and a half for podcast production and
Consulting, an education company.
And yeah, part of that means finding phenomenal shows like
yours and pretty much on the Health Fitness, Wellness space
and getting to connect 4 for broadcast.
Take him in. Well, it's interesting because I
bring a pretty broad scope of guests on my show.
They're not all ketogenic athletes by any means.
I bring them a lot of entrepreneurs on people that are
just hustling out there. I appreciate the work ethic in
the hustle, and I've been kind of watching your stuff here
lately, since I've, since I've, you know, email introduced to
you, but, but yeah, man, it seems like you got a lot going
on from an entrepreneurial standpoint, your brothers
killing as well. There's just a whole bunch of
hustle going on right there in your little Echo chamber, so,
I'd love to kind of just dive into to that man before.
On record and you mentioned leaving the nine to five and
then just starting out on your own thing.
So that could be a whole podcast in itself.
But I mean what what led to that like, what was your, what was
your desire to break? Free of the conventional?
Quote-unquote life path. That so many of us see us
following, you know, if I had to summarize, it just one clear as
they thought sentence emotion feeling.
It was. I just I knew that I could do
more, I was capable of But more importantly, that work, ethic
that value that contribution. I knew had kind of run its
course, where I was in terms of being fully appreciated and
valued quite literally the value in terms of my paycheck.
But but also just the value of being, you know, a team member.
And I was just beating my head up against the wall and it kind
of sounds weird to say out loud more and more.
I talk about it because I absolutely love my job.
I love, but it did. If I was a clinical health coach
and I was a health coach and two offices back in DC, and I also
was the wellness director. So I not only worked with
patients clients each and every day.
Personal training, nutritional assessment, body, composition,
analysis, Baseline, physical fitness, testing, VO2, max,
weight loss, programs lifestyle, programs, all of this, in my own
two offices. I also ran this concierge
Medical Practice has Wellness department.
So, it was this marriage of She'll go to your doctor, get
your physical go, get medications, you know, check up
on you kind of thing. But then also you come down the
hall and you see people like me. We Are the exercise scientist to
health coaches and we work with people to get them well to help
them stay well. And in many cases, you know, I
say, I keep saying clinical it was to help people get off of
medication to prevent medication to be a kind of a lifestyle
additional component to their primary care.
And I did that up and down the East Coast we had about Seven to
nine offices at the time. So at leading, a team leading,
this other department and that meant, you know, a lot of new
programs, a lot of growth. A lot of trying this grow the
business and that way. And I was doing literally,
literally Robert the job of four people and barely getting the
salary of one person. In this role in Washington, d.c.
Anybody in the DMV area, you can attest, that shit ain't sheep.
And so I just kind of had this come to Jesus moment and I'll
never forget I pulled in the parking lot, one morning to
Work. And I looked at my calendar.
Look at my schedule for the day and I'll say man.
I love each and every client that's on my roster.
I've been working with them for months, a couple of them, you
know, even a year or two, but I just didn't want to get out of
my car. Hmm.
I I just parked it was a cold day and I was very comfortable.
I had my heated seats on the heat was on and kind of shitty
weather out. And I was just staring up in my
building and I was like if I know the second I go in there.
Joy in the passion and the Fulfillment that I get from
working with. And for these people is going to
go away almost as quickly as I walk through that door and I
just knew that that is no longer fair to me.
That is no longer fair to the people that I'm supposed to be
showing up for, and giving my all.
And so, I took that moment as a calling, and just decided that
what Chase need, build your exit strategy.
So, that's what I did. Love it, man.
There's a lot of people that strike out on their own to do
their own thing, but Like the motivation behind.
It's often times very different and it's funny because a lot of
people they they're overworked. It sounds like you are working
for people's jobs. I'd probably argue that you work
more now that you have your own gig, but there's a lot that
comes with doing your own thing. That brings fulfillment, that
just simply totality of work, doesn't really answer.
You know, man, you hit the nail on the head.
It's funny. I was, I was at a live coaching
of event a couple of years ago, actually quite literally two
years. Ago, if not, even three years
are blurred now, with former business, coach of mine in great
friend and Mentor, Jason Phillips, and we had some
speakers up there and it was Sal de Stefano from mine pump.
I'm sure you're familiar with non-pom retirement.
And Sal said this line that stuck with me forever.
And he's he goes entrepreneurs, are the only people in the world
that will leave a job, working 40 hours, a week to work, 80
hours for yourself. Yeah.
Yeah, that's a good way to put at least at least it's strange
because like, you know, entrepreneurs like it's really
glamorous from the outside like any bets, working on a five
looks at all these entrepreneurs that are you know, seeing
success and it's really glamorous like the way it's kind
of showcased is not really indicative of what it's actually
like because I mean like it's like you have less stress.
It's like you have less works like your sit on the beach
drinking Mai Tais somewhere when you strike out on your own, you
know, everything's just amplify, but I think I've been thinking
Let me that love to get your take but when you start doing
your own thing and you live and die by your own hands, like you
would rather have the Stress and Anxiety that comes with that.
Then, just simply being comfortable working for somebody
else. Oh, absolutely man.
I mean that Stress and Anxiety. It's a teacher.
They are teachers. And I mean, I think I think
being totally honest I think I lean into them pretty well in
the beginning just because I was very used to being in
management, you lie. Worship positions, you know, in
in my my nine-to-five job at all.
So, you know, formally in the military and so I was kind of
used to this having to just live and work and operate in the eye
of a hurricane so to speak. But it was, it was different
because now it was my hurricane. It was this storm, this Cloud
that I was weathering because I chose to, and I was the one
creating this hurricane. So it's a different Dynamic.
It's same same, but different and it just It taught me so much
but I really do think and I left my 95 back and end of 2017.
So about five years ago now, and I definitely did things
unnecessarily. I definitely probably was
fighting an uphill battle in some ways more more so than I
needed to in terms of not asking for help sooner not delegating
sooner or not thinking of, instead of me growing my
business for for one person. It's kind of solopreneur.
What if I immediately just thought about myself as a team
and It a team, and grew a team, right then.
And there I got there over the years, but that was, I think my
learning curve for sure, but now, here we are.
Man's 2021 going 2022, the world entrepreneurship social media
opportunities have just changed and evolved, and grown, and
progressed. So much in these short short,
five years for five years. That it's almost like, I feel
like if anybody is listening and they're ready.
They're wanting or they have that kind of gut, check feeling
like I did when I was parked my car staring at me.
A job just not wanting to go into that building.
You have so many tools to your advantage right now that I
didn't have five years ago, or I just was just, you know,
ignorant to you can definitely by Pat.
I mean, there's work to be done. Don't get me wrong, but in terms
of systems and scalability, and delegation and Outsourcing
there's so much at the tips of your fingers for for nominal
cost in terms of money and time. So I'm kind of jealous of
anybody now. It wants to step out right now
because I feel like you're going to kind of skip to the front of
the line. Some ways.
I didn't? Yeah, it's interesting man.
There's so many, you know, tools and resources at our fingertips
yet. So many people that, you know,
are unhappy with their current life.
Don't know where to start, and strikeout to begin with, because
they're kind of gripped by that fear or uncertainty or that
safety. Net.
That they have. And it's kind of crazy, man.
Like, when I struck struck out and do my own thing like I was
just in a whole lot of debt, so it was kind of like a sink or
swim situation, but A lot of people that you know have kids
and have this like golden handcuffs at they're trapped in
with their job and the money they're making from that.
It's like I don't know if they don't believe in themselves and
everything that they can make it outside of that conventional
life path or what it is, but it's kind of nice when you don't
have any option but to succeed or basically die burn the boats,
baby burn the boats. That's a phrase that I have
heard more and more of in my entrepreneurial journey and
definitely one that I believe in more and more.
Every day because when you do adopt that mentality, and here's
the tricky part, man, that is a choice.
Everything you do, especially when you step out on your own.
Everything is a choice and there is great power in that.
There's great responsibility in that.
But for me, I think it's one of the most beautiful things
because if we recognize if we choose right now, if we choose
to choose every decision, every action moving forward in the
world, the life, the business, the opportunities that we are
about to create for ourselves. Well, then It's tricky because
it all. Then comes back to you.
Well, I chose to do this. In terms of responsibility fault
ownership that is all you, but then also the success and
everything else is also you, whether you fail or succeed,
there. You are like, it always on you.
And so, it's this ultimate just Perpetual cheerleader.
It's this ultimate Perpetual just fuel to your fire.
That is I think for me, one of the most important tools and
entrepreneurs toolbox is that you have to choose to choose
first, but then after that, That like everything is your is your
glory for the taken so to speak? Yeah, really trying to adopt,
you know, Jaco's extreme ownership mentality.
Yeah. Said to life and I feel like
business and owning your own business perfectly illustrates
that in its totality. I mean, if you live and die by
your own doing, then it's always your fault weather for right, or
for wrong. And a lot of people that's that,
like, special people to have like this victim mentality.
That's scary. Like, if you have to view the
world through a lens of, it's always your fault.
That's It's frightening. But if you, you know, enjoy that
to responsibility, it's incredibly empowering because
the world is your oyster. So true, man, so true.
And I think, I think there's a, there's an opportunity there for
grace that especially the side Hustler's, especially the side
ulcers to the side. Hustle is the entrepreneurs that
I think, we need to give ourselves more of the grace.
That, yes, it's a bird. Burn the boats mentality, but if
you quote here are, quote fail, then that's it.
Like no, like give yourself the grace that you are stepping out
into Uncharted Territory, or maybe, you know, for me was, it
was familiar territory because I went from working in the Health
Fitness, Wellness space for somebody else to working in the
Health Fitness and Wellness space for myself, so, I wasn't
leaving like a world of software engineering to go into, you
know, ballet school kind of thing.
There is a level of Grace that we need to give ourselves
entrepreneurs. I don't think we have so much
room for improvement here. Because if you do fail like
least, I used to think this was like, well, that's it.
If this doesn't work. Then I'm going to be homeless.
I'm not gonna have any friends. I'm gonna go bankrupt.
It's going to be all for nothing.
Everybody's gonna be like I told you, so, and then I'm going to
have to go crawling back to my job and hope that they can give
me something. No, they, if something doesn't
work. It just means it doesn't.
I work for a right then and there with whatever level of
intention or, you know, maybe you need to Pivot left pivot.
Right. Just go about it a different
way. I truly found that any and every
time that I quote here have failed.
It is just been one of the best opportunities to, to Pivot.
The best opportunities to springboard into a whole new
Avenue in terms of my business or just things that light me up.
So, give yourself the grace first.
That is not an all-or-nothing. It's in this world and just know
that when you fail, or when you fall flat on your face, not an
if that is going to be one of the best days of your life
because you're going to come back.
Because again remember you have chosen this burn the boats,
mentality of chosen yourself day in and day out, that is going to
be the day that, you know, the Phoenix Rises because something
may not have gone as planned. But this is where and how you
are given the opportunity to excel in something entirely, new
or Just change it. Lily could be as small as one
variable and what you're doing. Currently.
Yeah. On a percent agreement.
There's a dichotomy that exists between the burn, the boats
mentality, not having a plan B, but then having the grace that
you're talking about here because I mean Life Is Life is
finite but it's also pretty long.
I mean you can, if you're if you're fully dedicated to what
your task is, what your passion is, what your entrepreneurial
venture is, then you've got plenty of time to correct
course, pivot, change direction and get things figured out.
So true man, and actually what you just said really, what you
just, what you said really hit me about the whole plan, B
thing. Here's the beauty.
And again, this is a choice, and this could be a whole other
episode. Because when you do decide to go
all-in, on yourself like that needs to stay true that needs to
stay constant. Hmm.
You are your plan B. No matter what happens on your
new Venture. With, if you leave that safety,
net of your job, your salary, or benefits.
You go all in on yourself. That is the deck, Hannah me,
we're talking about here. It's burn the boats mentality,
but you do have this safety net of you because if you were doing
the things along the way to take care of your mind, your body,
nurture, meaningful, relationships, get good sleep.
Like all the things. I'm sure everybody here.
Listening knows when it comes to our health and our Wellness.
Like if you honor that along the way, Burn the boats, screw the
boats man, no matter what, no matter where you go.
There you are. So you are your plan B every
damn day. And for me, I'm always going to
bet on me. Yeah, 100%, man, always bet on
use the way to go. I want to, I want to dive into
some tactics here, man. So you stepped away from your
your job in 2017. You said and you went full into
podcasting them, was that your that of that was your route of
travel who's a little bit of boa.
So I had already started my show ever Forward Radio, January of
In and I left my job in December of 2017.
And so when I made my exit, I actually I doubled down on the
podcast. I went from releasing one
episode a week to two episodes a week.
I also right around that time. If memory serves, I think it was
October. Maybe November.
Yeah, that was November 2017. I figured out how to monetize.
I began to actually. I took on a sponsor and kind of
actually made a little bit of money.
So I doubled down on the show, but actually, when I left my
job, as Wellness, director, Chase die.
I just went and created my own online, Health coaching company.
So I launched ever Forward Radio in 2017.
I introduced to the world ever for Coach as I transitioned out
of my job. And that's what I did for the
next year and a half really was the show was making me money.
It was growing, and being very well received in one of my
favorite things at the time. But then also, I was still, I
was still health coach. I was coaching people online, my
own platform and actually grew ever for Coach.
We had at one point. Ain't I think about eight other
coaches on the team? So I invested in this health.
Technology company that built out a custom coaching app for me
and ever Ford coach. And I had immediate scalability,
so I could help as many people as I wanted in my kind of
coaching, but then also had room for bringing on other coaches to
do the same. So, ever for Coach grew really,
really quickly in that short, period.
But then shout out Jason Phillips again, you know, here's
another great note. You can go You can go pretty far
on your own. But if you want to really test
your limits and see how far you can have those burning boats in
your rear-view mirror, invest in a coach and get a mentor.
And so, I hired, officially Jason Phillips who was a pretty
well-known Health Fitness business coach in the space and
within the first phone call, man.
He completely mirrored back to me.
I used to say, he talked me out of wanting to scale my coaching
business because I, I hired him for that first.
I was like, Jason. I see the success.
So many other coaches. Have working with you and I want
that to forever for Coach and he's all right, cool.
So I put my money where my mouth will is we had our first phone
call and I shit you not man the first 10-15 minutes.
Maybe he mirrored back to me Chase.
You don't want this. All you've been talking about is
the opportunities and the joy and the passion and the things
that are coming out of being podcast.
Chase not coach Chase and it's kind of like this thing when
somebody finally says something back to you.
Or you finally say something out loud that maybe has just been
lurking on the surface for a long time.
Because you're scared of saying out loud, you're scared of
leaving behind this identity of this version of yourself that
other people know you as that mail.
In my case, everybody. No me as coach Chase.
I went to undergrad and grad school got all these
certifications and I was coached Chase, but in my heart of
hearts, what Chase really wanted without being anything else
attached to it, which Hast wanted was to be podcast Chase.
And so I, right then, and there decided to kind of take off my
coaching hat and that was about spring, maybe summer, 2019 and I
just doubled tripled. Quadruple gave my all to the
podcast and that's what I've been doing ever since man just
running ever afford radio. And then subsequently, I was
telling you earlier kind of created a whole new business out
of it as well as operation podcasts that created podcast
courses, to teach people, how to do it.
We have a whole production team. We launched scale, grow
monetized podcast, for ten, other shows now, and it was just
one of those things that just happen about two years ago,
people began to ask me. Hey, I'm thinking about starting
a podcast. I want to leverage my coaching
business more into my podcast. How do you monetize?
How do you get these? Guess how do you, how do you
have this level of joy and fulfillment and get some kind of
Roi? And, you know, I started helping
a few people. And after a while light bulb
went off, said, hey Chase, there's a great, another
business opportunity. And so by going all in on
myself, in the thing that gave me joy, ever Forward Radio, it
gave me operation podcast, and this incredible new world that I
live in of just all things pop. Cast, man, I love that, man.
I'd love to tell open, you know, pull the curtain back on the
podcasting world. If I don't want to give away any
Trade Secrets or anything. Hey, but podcasting as a medium
is super cool. I've been doing it since 2016.
I probably made every mistake in the book with podcasting, but
podcasting is something that I love doing something, you love
doing it and in such a healthy median, that's unlike a like an
Instagram post or like some just quick meme on social media like
it allows for in-depth long-form conversation.
I feel like That's what the world needs more of right now.
Is what I agree, a man. I think the world needs more of
it, but honestly, I think, in our heart of hearts, it's what
we all want, more of, we all won listeners of your show.
No doubt are hungry, you're hungry for more for themselves,
for their business, for their physique, for their Wellness,
for the relationships for their, for their, everything, or else.
They wouldn't be here, listening right now.
And that's the beautiful part about podcasting is right away.
It is a commitment. It is not like a tick tock video
where a real or something you're going to scroll.
Through an Instagram on social media and maybe one to three
seconds, you're going to get your attention.
And if it doesn't hook you right away, like screw it onto the
next thing. There's a level of commitment
going into this. That is already there.
Nobody turns into a podcast and go.
What the hell, man. This is this is more than 30
seconds. This isn't what I wanted in my
life. No, as a listener, you recognize
and you are giving your most precious resource to you and to
me right now their time. And so, I think right away,
you're starting. With a much more I'll say higher
caliber sponge. We're all sponges, right?
While trying to learn. And so that's something that I
honor and I respect and I think as a podcast or you have to
recognize right right away. It's this long format content.
It's also a long game on the Creator side.
It's also what I think all of us more committed sponges are after
is think of just one, two, three people.
Authors influencers, coaches celebrities whoever that just
for whatever reason, resonates with you.
And you look up to and you view them as a teacher in a way.
How amazing would it be to the hell?
I would love to pick your brain. Hey, will this go get coffee?
Let's go to launch him. Imagine what you would give for.
Just even five minutes, 15 minutes of somebody that you've
been reading following learning from for a while.
Well, now, here's your opportunity to do that to be a
fly on the wall to listen to these.
Conversations in to get that information that valuable
information that super unique intricate information.
Because if you're doing your job, right as a podcaster, this
interview is going to be totally different than any other
interview they've ever done. So while yes, you can go follow
them on social media, Maybe by their book, read their blog.
That is a one-and-done piece of content, podcasting is a unique
experience between that person and the host each and every damn
time. So, I love that component, but
also, what, I Eli's, the most, as a podcaster.
Let me look. Let me backtrack once I get the
whole reason why I started my show was because I think like, a
lot of people back in 2000, 15, ish.
Someone recommended a podcast. And I said, what the hell is a
podcast. I've never heard of that thing.
And then lo and behold. It was already loaded on my
phone and they said, hey, Chase your into fitness.
You should listen to this Fitness show Fitness podcast,
and I was hooked because not only did it help me get better
at my job. I would listen to podcast and my
commute. It back to and from work.
And I had much more relatable, more timely, more immediate
information to share with my clients to help them with their
Wellness Journey. So, I went from being.
Okay. Well, if I can learn this much,
imagine if I was actually the one talking to them.
And so this was kind of the culmination of everything that I
just said about how I would love to buy you coffee.
I would love to pick your brain. I would love to just listen to
these things. Well now I decided to be the one
to kind of facilitate that. And so ever Ford radio was born
out of this growth. With mindset, but this the way
to support my job and my clients at the time, but also just to
help me keep getting better. Because I went from being a
consumer to a Creator to an interviewer to a friend, you
know, and that's what I love most about this.
And so it's just it's every single experience is the most
rewarding because of the uniqueness in the novelty that
is in the conversation and the takeaways for me and my
audience. But then also the relationship
building aspect as well. If I had to boil down my
entrepreneurial Journey. Due to one thing, like Chase,
what has been your secret sauce for all forms of your success,
is my success. I mean, finances, I mean travel,
I mean, unique opportunities. I mean, personal fulfillment and
just sheer Joy. It has been through the podcast
and I know you can really make as you've been doing it.
He'll even a year longer than me and that these conversations you
have with people. Again, if you're doing your job,
right? You stay connected whether
that's a follow-up in a couple months or the next year, or
maybe you hit it off. And you're like, Besties are
right away each and every opportunity this come from me,
especially when I decided back in 2019 to go all-in.
On the show has been because of my level of commitment and
presence and devotion and consistency to the podcasting
space, and having these incredible people in my life.
Well, the cool thing about podcasting man is that it's so
mutually beneficial for both parties involved.
Like once you have a pretty solid foundation built up,
you've actually got a listenership.
You got a few episodes out there.
I mean, those people that listen, To you because they
resonate with your style of you know, putting information out in
the world. And if you bring somebody on as
a guest, they're going to get more exposure towards, you know
them from a new audience and then you're going to get a great
guest out of it. So it's I mean, it's very rare
that I asked somebody to be on the podcast and they declined
because at the end of day it's so beneficial for both members
involved. So true man, so true.
And that's also something that I hope people kind of pick up
moron. Look, I love, what's happened?
The last Two years really 18 months, 24, months and
podcasting and it's gotten it's the cool kid in school.
Now, right? It's so popular and it finally,
I'll say, I think it's kind of gotten the respect that it
deserves and you and I know that we've been giving it for years
now, I mean help 2017, 2016, that's still actually pretty
late to the game for podcasting. If you go back to the ogs that
were doing it in, what? 08?
Yeah, we lack something like that.
So on one hand, it's Really cool to see that.
But what I'm saying about people of hopefully trying to respect
that more, is that it's not just a trend, right?
It's not somebody able to hop on Tick-Tock and literally mimic a
dance or something trending. That's cool at the moment and
you know have some have some notoriety be a quick flash in
the pan. So to speak maybe get a shit ton
of views or a lot of followers or whatever the kind of
shortwave success because I've Tyrion said, and I'm curious if
you have to man about, hey, you should have me on your show.
Hey, let's, let's begin on the pockets or even people who want
to create one themselves. Look podcasting, has seen.
If memory serves. I think, just in the last two
years in increase almost double, there are now black 2.5 million
registered shows on Apple podcasts and just barely two
years ago. It was not even a million, like
high 800,000 something like that.
So it's like, there's this mass in influx.
This, you know, flooding. Into what is now, cool, but I
don't think there's a level of respect that people recognize
going into it in terms of hey, like, don't bastardize my show
or let's not bastardize in the medium by just trying to over
saturate it all the time. But also people who want to
start their own look, there is more than enough over here.
I would welcome any and every show that comes over here, but
just know that you're not going to launch a show and you're in
an immediately, see a million. Downloads, you're not going to
launch a show and most likely even see a thousand downloads.
And I know this personally because of, like I said earlier,
working on the production side now, for the last year and a
half two years, we've done shows.
We still do shows with people that have hundreds, and
hundreds, and hundreds, and hundreds, and hundreds of
thousands of followers on combined platforms.
Even just one platform. We go to launch the show and
maybe like, a couple hundred downloads.
I'm not saying that To, you know, cash, a more like boo you
suck. But just here's the reality that
we're dealing with. Every platform is different.
I guess bottom line was trying to say and there's a level of
respect. I think we all should have going
into it. Look, do your thing on Tick.
Tock make a dope funny, cool, quirky video that goes viral.
That's amazing. It's so entertaining and just
quick but when it comes to podcasting like it's a long
format platform in a long game. Yeah.
I like long game things. Like that's why I do natural
bodybuilding. That's why I do.
What Do you know with my business and for me as far as
mediums and social platforms and go podcasting, you know is a
perfect illustration of playing the long game because I forget
what this is discs are you probably know this better than
me. But of all those podcasts in
iTunes more than 50% of them have less than 10 episodes or
something crazy like that of people jumping in to start a
podcast and then not been able to stick with it over 60% over
60% of those two point nearly over.
Now, 2.5 million shows register, and apple pie.
Podcasts and I register is a Apple podcast because it is the
largest platform out there. It says the most amount of shows
in the largest amount of consumption of those 2.5 plus
million shows over 60% are what are considered inactive meaning
they have not put out a new piece of content, a new episode
on their show and at least the last 90 days.
Yeah, so it's called they pawed Fade Out.
You're so right. Yeah.
When I start in 2016, I was super spray.
And have a clue what I was doing.
I was listening to Gary vaynerchuk.
He was like look make content make content.
So I started making content and it went into the probably 2018
that I was consistently putting out two episodes a week, but I
haven't deviated since then, and I feel like as is true with most
things in life. Just the consistency aspect of
it. You want to have quality guest,
obviously, you want to be a quality interviewer, quality
host. But and you don't top of all
that just simply being consistent with it and digging
deep and not letting it not letting life, get in the way of
being the best podcast. You can basically, So true man,
so true. And I mean, just think about it.
I mean, if we're, if we're still talking through and looking
through the lens of, you know, the side Hustle, the
entrepreneur, the person wanting to do whatever they want to do
for the rest of their life and make a living out of it.
Just think about the mentality in the approach that each
platform has. So let's say you want to really
you want to go in on Tick-Tock, right?
Well, you've got to stay hyper-vigilant and just glued to
your phone and the Annette and just to stay on top of these
Trends and or be so. So, so unique and clever that
you can kind of basically create your own.
So just wrap your head around that for a second.
Is that the life that I want for myself?
Is that how I want to spend my time.
And if so, cool, maybe you're the person that just loves like
researching and finding all these Trends and just, you know,
kind of dissecting what makes something viral and, you know,
getting really creative and dancing.
I think take talkers and short format content.
Sure. Format social media is where
some of the most creative people lie.
Because they not only have to figure out what is trending.
How can I create it? How can I mimic it?
How can I put my own Flair on it?
So there's we need more those people for sure.
But is that how you want your data look?
Like, is that how you want your energy to be required of you
basically or what about the long game?
What about instead of trying to be that flash in the pan right
here right now? And I hope that you stick around
what if you can commit to Thinking and have your energy
and your time and your attention, go to something that,
you know, when you start is going to be in it forever, the
Long Haul years down the road. That is where I have really, I
think now, we're kind of just talking about it.
I've really, really enjoyed looking back on that aspect.
It is. It is just this Slow Burn.
Instead of you know, trying to light the candle at both ends.
Well, I think it back sometimes being entrepreneur.
You're lighting the candle up down left, right?
I mean, you're sitting at home. Bitch on fire but but I mean,
it's just just think about it. There's opportunity everywhere
and every platform. Like I said, you know, we should
respect each platform for what it is and the type of content
that it needs to have on it, but just also recognize that in and
of yourself, like, how do you want to show up in the day?
And how do you want to live and operate?
And then, you know, choose accordingly, totally man.
So what all you get? What all do you sink your teeth
into as far as mediums go? You got the podcast.
Obviously. That's your focus.
You've got an Instagram. Do do you put your episodes on
YouTube as well. Do you have a tick tock like you
do with other crazy mediums out there?
No. Yeah, so I've been dabbling.
Little bit more in the other ones.
I'll say actually how I really kind of got my start in the
whole social media. Game was YouTube back in
2014-15. Maybe I think is when I kind of
put my first video, I'm not guess what been 14 and that's
because all the people around me.
At the time in in the year, like, 2013-14, that's kind of
what people were doing. If you wanted to do that.
If you wanted to kind of be on social media, I'll say that, I
mean, Instagram was kind of taking off in a way and few
people were really skyrocketing. You wanted to be an influencer,
a YouTuber, you know, do social media airport here.
It was YouTube. So I got my start in YouTube and
I was kind of doing what was popular back then.
What I was seeing a lot of my peers, you know, I had a lot of
friends that were Youtubers of the time through what my brother
was doing. Still does YouTube, he kills his
YouTube game, but I was doing, you know, men's lifestyle
vlogging Fitness. Just a lot of a lot of kind of
that stuff and I would incorporate some military videos
in there as well, just sharing my experience.
So I started a new YouTube and then it kind of grew into
Instagram and then it was the podcast and then ever afford
radio is definitely my biggest baby.
My biggest platform Instagram for me has been the slowest game
ever. I've got a, I call myself like a
micro micro micro influencer, if that's even a thing, you know,
like 20,000 followers on Instagram, but they're all
really, really amazing people and they're all people would
just so cool. So many of them have been along
the journey with me. So it's like we've all grown
together. And yet ever bored radio we do
this year. We actually created its own
channel because this is another YouTube Creator mistake here.
How you start on one platform is how this people expect.
Keep showing up. And so once I began to really
pour my heart, my soul and my content into the podcast.
And by that, I mean, filming everything in person having long
for my video. I just put that up on my YouTube
channel and straight up. It killed my channel.
So many people just like Chase. What is this?
Like? Why?
Why aren't you showing us? What you eat in a day?
Why are you showing us a grocery haul?
Why are you vlogging in the gym? And you know again see there's a
my own lesson. I didn't respect the platform.
I didn't respect the content. I just thought oh I've got this
platform with x amount of followers and I grew my YouTube
channel to like like 23, 24, thousand subscribers, something
like that, you know, a lot of my videos get 100 would get
hundreds of thousands of views. Once I started putting the
podcast content up there. It was just kind of crickets and
it was a lesson in like hey chase this isn't the right
channel. There's a the right platform for
this, kind of content, but also, as a kind of a gut check for me
as a Creator. And as a, as a human that Maybe
what I want to do, what I love to do isn't the same thing as
what an audience that I have created up to this point once
from me. Mmm.
So I really try to respect like I keep saying that where I but I
do I just keep trying to respect each platform in its own way.
So podcast on podcasting. We like I said earlier this
year. We did create a YouTube channel
for ever Ford radio and long format on YouTube is so, so, so
hard to do. There are very few people have
seen master and do it. Well, I mean, anybody who has a
podcast on YouTube, Tube. Even with massive followings and
other places. I mean have you can get a few
thousand views, you know, by that.
I mean like one to three thousand views on a YouTube
podcast, that's like 45 minutes to an hour plus like props to,
man. You're killing it.
So, we do put it up there just because I have chosen to make
the show in person. So, I film it all here in la la
and, you know, I film it in a studio and we're at my home.
And so because I that while the video content might not It might
not do anything wild and crazy. It's just, it's a tool necessary
for the connection component that I'm after.
I doing it in person in my being there with that, with my guest
and having the time before during, and after to connect
with them. Because like I said earlier,
this platform has been the greatest springboard for me to
every other thing that I've been doing and 9 out of 10 times.
It comes from that in-person connection that I have.
And then, you know, we've been chopping them up recently for
Tick-Tock just started kind of playing around.
Round over there. And I don't know if you can
relate, man. But so many things in podcasting
space, especially now, with all these different platforms.
I'm just constantly, testing, I test things, in my show notes.
I test things in my episode laying they test things and IG
reels, and tick-tocks. So it's just a constant test.
No, totally main like the like my podcast has evolved quite a
bit over the years. Like, I started, you know, just
with a cheap Blue Yeti microphone USB mic, you know,
Bare Bones, everything, and it's kind of grown to what it is now,
but I've Certainly moved into this new facility with a big
studio in which I can actually bring guests on and I've had a
few guests here in person and the dynamic that you get with
having them in person. Like you were saying, as opposed
to just doing a zoom call, like we're doing currently, it's just
so much more heightened. So I think, you know, if you
have the means to do in person, that's definitely the way you
want to go most people that have a podcast or just doing it
remotely right now, especially if they started during the
pandemic and everything was remote.
So I don't fault them there. But yeah, there's a whole
different vibe that comes with sitting across the table from
the guests. Damn, man.
Where are you in the world? Should we have done this in
person? I'm in Arkansas.
So quite a bit aways from LA but we definitely has happened in
person. Yeah, dead, man.
Yeah. Well, you do a great job over
here. So no matter what I mean and I
say that with a grain of salt. I've had my whole first year.
No, he'll first two to two and a half years, almost of my show
was all virtual was all remote and this is where again, You do
your job, right? And you show up at the peak of
your potential and personality and interest that still will
shine through totally. I am going to do my own horn
here, 22, but I'm just going to show you a really real life
example. 2018. It was like spring summer.
I I was contacted by someone on Lisa Bill use team Lisa up Tom
and Bill you the co-founders question attrition this
multi-billion dollar industry. I'm sure everybody has had a
Quest Bar in their life. So one on her team, listen to my
show and she reached out and said, hey, would you be
interested in having Lisa on? Of course?
I said, yes. And that interview was so fun
and so meaningful and I did my job, right?
I did. Job, right.
And Lisa felt that install that and I mentioned to her that my
wife and I the time were planning to move out to LA.
It was going to be a few months of me a little while, but we
were already putting things in motion and she said something
and this is what I think is another great takeaway here.
For the power podcasting is level commitment of time that
the guest and the host and the audience.
All have, we're not going to commit to something half-ass.
We're not going to say things that we don't mean.
Especially someone like Lisa bill, you.
Mmm. Lisa said, amazing.
Let me know. When you all get here.
I would love to have you over. Would love to meet you in
person. And I said, okay, I'll take you
up on that, fast forward about six, seven months.
We get to La. I follow back up.
I say, hey, I'm here. Would love to take you up on
that, offer. I shit you not, maybe just a
couple days later. My wife and I were And Tom and
Lisas home. This massive massive Mansion up
in the hills of Los Angeles and Not only was just like a
meet-and-greet, but they invited us, we sat on set live while
they recording for for Tom Show. In back Theory, met Tom met Lisa
and it didn't just end there like she stayed with us that I,
I can still feel her hugs. I've never been hugged by
somebody so many times in one interaction that I have.
That one day with Lisa, but she she took the time.
And again, she's running a multibillion-dollar industry
here. They're in the kind of now
removed. But this was Winter 2018.
And so she showed me around the entire set.
And when I say set, I mean set, like, I inside their home lives
Production, Studio quality of stuff that like, Warner
Brothers. Wish they had and all of our
team and our employees. And like, she spent like they
were shutting down for the day, but she stayed and she gave me
her time. And someone of that leveled.
That is the That is the most amazing gift anybody could ever
give me. So again, I say that and I've
gone back multiple times like they like Chase any time, here's
our guest list, you know, whenever there's somebody you
want to kind of sit in on like let us know and I've gone back
multiple times multiple times. I met Jocko will not commit, all
these other incredible guest and, you know, Lisa is there.
I even had Lisa back on the show and we recorded in in the impact
Theory Studio, we did in her studio.
And so it's just, there's opportunity.
There is joy. Joy, and there is all the level
of fulfillment that comes with something like this.
When you respect the platform and more importantly, respect
yourself and just just fully commit and go all in.
Well, the cool thing about long format conversations like you
have on a podcast and most podcaster, you know, 45 minutes
to an hour hour and a half. It's like you can't really fake.
I mean, some people, probably can't but most people that have
any authenticity whatsoever. They don't want to fake for an
hour hour and a half. So like you really get a pretty
good idea what that person is like through the conversation.
Sitting there talking with him with like my Instagram post,
anybody can throw this, you know, Hot Topic blurb up there
and see what the likes and dislikes are.
But with with the podcast, like, you're sitting there talking to
Lisa and she's able to sense your emotion coming through.
And when you do that, when you see the passion, when you see
the eyes light up, which is a good thing about doing it in
person. It's like you can't really fake
that. And that authenticity is
instantly recognized and people just feed on that.
They want more of it. So it just becomes this.
This Positive feedback loop of just furthering the
conversation, furthering the communication further and
relationships and you can't really get that in any other
medium. You said a man?
That's it. That's it.
I couldn't agree more. And I'll say this, too.
I mean, having of the last. Wow, like seven years now, 78
years almost, I'll say having grown up in and around and with
a lot of other influencers and YouTubers and create.
So to speak. With the exception of a couple,
the realest of the real people are on the Pod casting platform.
Now, they may not have their own show, a lot of them do, but they
are people that love to do podcast.
They're usually on a lot of interviews and shows and things
like that. Real recognize real.
Basically. It's so easy.
Like you said to fake or to be one person on camera and another
person off, you know, sometimes that works again, like I said,
going back to The Tick-Tock model versus podcast, you know,
just really do your time and Search and figure out.
What is the kind of person that is required for this platform.
And am I that type of person and or am I willing to become that
type of person because it works for some people?
I a lot of YouTubers I see and know they are one person on
camera and one person off sometimes I feel like that's a
little misleading other times. I'll say that these people are
just very good at honoring and respecting the platform.
They know that when the cameras on they need to be on and that
is their opportunity. ER, tunity and even outlet, for
some people to kind of step into more of that Entertainer that
educator that extrovert. Whereas when it's off, they just
get to really go back to being their most true and authentic
self and I'm not here to cast shade or, you know, say it's
right and wrong, you know, I think people have just kind of
mastered the platform and what it takes to create and be
successful on it. But others are, others are
struggling. But people that are on the Pod,
casting platform, what you get in the conversation is what you
get. Real life.
Yeah, and personally, like, I've never liked wearing a mask.
I don't it's just exhausting to me.
So, even when I do a YouTube videos, like, it's always just
me, like, people that finally meet me in person after they've
watched or listened to my content.
They always say, hey, look, you're exactly like I expect you
to be, which is the best compliment, anybody.
Yeah, man, but podcast in school, man because it makes you
a better Communicator in general.
Like, when I speak at conferences, I'm better for the
podcasting when I write a book. I'm better for the podcasting
like learning how to communicate is.
Is something that podcasting I mean, you just you just become a
better computer Communicator straightforward when you podcast
because and I don't know about you but I don't do any prep work
at all when I have guests on. I mean to me the way I my style
of podcasting is just simply have a totally unscripted random
conversation, just see where it goes and when you do that, you
have to actually be listening to your guests.
And then because you're actually listening, you can have an
intelligent follow-up, conversation or comments and a
lot of people don't How to do that because they're never
really listening. They're just waiting for their
turn to speak. So that's I mean, that's first
and foremost. When it comes to communication,
Robert, That's it. Man.
That is it. And I realized that very
quickly, actually, my very first interview ever, my buddy cushion
goes on, was in town and him, and my brother are very, very
close, and he came and visited us 2000.
I think this was 2016. 15 16. Excuse me.
And he was my first interview and sat down with him.
And I did all the things. I thought I was supposed to do.
I had my phone there with notes and I had all these questions
and research and all these things that I do.
If I'm gonna be a good interviewer, I have to ask these
types of questions. Have to be prepared.
I may be like the second question in.
I did just that man. I realize I'm missing the
conversation. I am just so focused.
On asking the next question that I'm not present.
Therefore, this is going to be the same shit that anybody can
get anywhere else. That asked that he gets asked
the same question. So, I banned in that the same
way, and I mean II, don't research, anybody.
I mean, for me research is following you on Instagram for
me, research is having conversations, DM.
So maybe we meet in Life or you're a referral from a former
gas or somebody. I really trust and respect in
the space. I read your book.
I mean that's research for me. I'm not pouring over your
biography and you're Accolades and memorizing.
Your you know book front to back so that I can show up and just
ask the most hard-hitting questions.
Now, I'm I'm choosing presence and I'm choosing.
Hey, this is a conversation. One importantly.
This is a relationship that I want to build or this is a
relationship. I want to nurture and in order
to do that. I can't be focused on what do I
say? What do I say?
What do I ask? No.
I need to be focused on the present and just honor them and
respect them. Yeah, 100%.
I feel like, you know, that that is what shines through with
podcasting more so than any other medium.
And a lot of people like that are first getting to the game.
I don't know why it is that they think that they have to have
this script to question. But any time I'd jump on a jump
on a lot of people's like people invite me on they're showing
they've just started their podcast and instantly know when
they've got like a list of questions in front of him and
hand and always seems forced. And then I'll like it's obvious
that they've they're pretty new in the game and I'll just talk
with them after they've, you know finished recording on the
hey man. Just Throughout the questions
next time, just have it totally, you know, casual organic
conversation. And then the day I feel like the
listeners get a lot more out of that because if you're doing
your job as a host, then you know what the next question
should be in the people that are listening.
Like man, you're always asking the right questions as a
follow-up and like that's what you want to just it feels
natural. Like people want to be a fly on
the wall of a natural conversation, not this interview
script. So true man, it's so true.
And that's that's really I think the easiest formula for success
is that it is what you just said, whether you can be a
podcaster where you're going to be whatever, especially with
yourselves and just for the meaningful relationships with
yourself and in your life. That's what it takes.
That's what it takes to just be successful, no matter what
Avenue you choose kind of percent man.
Listen, I know you got a lot going on today.
You got like four episodes you recording which, by the way,
man, how do you do for episodes and desert type?
So it's so here's a little kind of Is definitely speaking of
formula for Success. This is helped me immensely.
I adopted this formula. I guess I early 2020s been about
two years. Now.
I have clearly defined tasks for the day.
So Monday, Tuesday, Wednesday, Thursday, Friday, I broken into.
These are the versions of me, and what I need to accomplish my
business. And I just prioritize those
things so Tuesday and Wednesday for me are just podcasting days.
So, it's always, I always know if the Tuesday or Wednesday, I'm
in podcasting. Mode.
And that's the only thing I need to commit to nothing else
matters because this is the only thing that matters right here
right now. And that allows me to just, you
know, Bank them up to knock out back-to-back.
I mean for for me and a day is kind of rare these days, but you
know, I always try to get at least two to three a day and
that Tuesday, Wednesday and it just so happens with you know,
where we are the calendar year. Just needing to get a couple
more in the queue for next year and then also having the
opportunity to be on the other side.
Microphone, like I said here today.
So yeah, it's record for my show record for another show.
Of course, my actual record for another show and then report for
another show. Nice.
Do you do a lot of post-production edits or you let
it kind of just flow as is? So the audio and everything
here. It's I'll say 99% of the time
what we talked about on the show and the conversation that we
have is going to be what, what you hear.
It's all kept in just to be, you know, meaningful, but of course,
If there's like a section, you know, we just completely get off
topic or I just feel it's very, it's not valuable if it's not
valuable for The Listener. I feel like if I'm losing
interest during that portion, and that could be on me to, that
could be chased. You really didn't need to ask
that question, or it was too much of a tangent or maybe
something on the guest side of, they went on a tangent or they
kind of went off topic. That I wanted for this show.
I might cut that out. But honestly, it's pretty rare.
Gotcha. Gotcha.
I'm totally going off on rabbit hole right now.
So this might be one of Tangent is when it comes to to gear and
like a gear head when it comes to podcast and Equipment.
Stuff. Are you using that road
procaster? Whatever it's called?
Yeah. So right now, I'm talking into
my Shore sm7b microphone, which is plugged into my cloud lifter.
Lifting device is basically like a little gain amplifier for the
microphone. This is incredible microphone,
but it's runs really quiet. So then I have that plugged into
my road Caster Pro soundboard and that's what I record my show
on. On virtually and person, it's
amazing. You can run up to four lines
into it. You can do Bluetooth a computer
Bluetooth of phone USB. It's one hell of a tool man, and
it's a studio in a box. All right, we've got the exact
same setup except I do not have that cloud lifter, but I've
noticed that this, these Shure sm7b.
These are super quiet. So that's all I need to fix and
run. Yeah.
Yeah, I highly recommend cloud is one of the most popular ones.
There are other microphone amplifiers out there.
It's called an inline. Microphone, amplifier,
amplifier. I think Dynamite is another
brand but I've had the best success with cloud and it just
it brings up the gain, kind of ahead of the time so you don't
have to bring up the gain on the soundboard so just keeps the
noise down. It keeps the quality more
consistent. Gotcha.
Well you're gonna be the reason
my podcast steps up a notch to so happy to help man.
All right. Well where can people go to find
out more about you, follow along, listen to the podcast and
just dive deeper into your world, man.
Yeah, you can come find me on one or two places.
Pretty much. I'm hanging out on Instagram at
Chase underscore tuning. The CH E WN ing or tune into
ever Forward Radio anywhere. You're listening to podcasts.
I say we have kind of three main columns there on the show
Fitness Nutrition mindset. Like I said, my background is
all in health and fitness coaching.
I was in the military for six years and when entrepreneur, I'm
a husband. So anything and everything that
adds value to My overall Wellness, to my business, my
mindset. I'm talking about on the show.
We've got great guests and Experts of their own, right?
That, come on and stay tuned. Come 2022.
We're we're expanding a little bit.
I'll I'm saying, I'm kind of having a sort of kind of
co-host. Join me.
So we're keep it in the family. My brother's gonna be hopping on
for quite a few more ever poured radio.
Nice man. If he didn't have that deep,
baritone voice that you do that. No, I guess, I guess during
puberty. I got the voice and he got the
pure raw dumb genetic strength. I mean, I can lift a mountain
and he's only like 165 pounds. Yeah.
He's now it's awesome. And I'm excited for him.
Excited for what's coming in 2020, to keep doing what you're
doing. Keep fighting the good fight and
let's do this again sometime and person next time.
Oh, I love to, you know, I'm, I'm an East Coast guy on the
southern guy. Myself originally from Virginia
like almost damn near right on the border in North Carolina,
and so men need someone back over that way.
A, I don't have to look you up. And please, if you're ever in,
lala don't hesitate to reach out, hundred percent man, kill
them and take care, brother. Thanks, Robert.
Thanks everybody.