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What's going on? 
Ladies and gents Robert Sykes? 

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Keto Savage.com. 
And today I've got special guest

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to chase tuning from ever, Ford 
radio on the line and we're 

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going to dive into all things 
entrepreneurship. 

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How he struck out from his 925 
did his own thing, built his own

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life and all about business. 
So lots of conversation there. 

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We also dive deep into the 
podcasting game. 

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His ever Ford radio has just 
taken off. 

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So it's always cool to talk to a
fellow podcaster, dive in deep, 

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figure out what it is that 
drives them, what kind of 

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interview style that have how 
they structure their podcast 

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format. 
Matt podcasting as we all know, 

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it's just this huge platform. 
I'm you listen to this podcast 

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right now. 
So you must be into it, but it's

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always cool. 
Like I said, just dive in and 

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kind of pick pick the brain of 
people that are doing it and 

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doing it well and figure out 
what makes them tick what drives

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them what they're excited about,
how they're structuring 

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everything. 
So that is exactly what we did. 

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I learned a ton thoroughly enjoy
the conversation. 

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I've got no doubt that you will 
as well. 

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So without further Ado, sit back
and relax and do the podcast 

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with Chase. 
We are live, chase away. 

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Brother. 
Life is good, man. 

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Like this. 
Good. 

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No complaints. 
Robert. 

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Thank you so much for having me,
man. 

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How about you? 
How you doing today? 

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Life is good as well, man. 
I'm excited to have you reached 

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out via email. 
Few weeks, back pitching me. 

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If you guessed to get on my show
and then I started digging into 

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your profile. 
It's like shooting match when I 

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get you on the show. 
So that's what's going on here, 

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man, so it's good to have you. 
Pleasure to be here pleasure to 

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be here. 
Yeah, and you I'm sure we'll get

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into it. 
But yeah, it's one of the things

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I found myself doing these days 
besides ruining my show ever 

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Ford radio full time. 
I kind of accidentally created a

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whole new business model out of 
it. 

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Last year year and a half for 
podcast production and 

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Consulting, an education 
company. 

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And yeah, part of that means 
finding phenomenal shows like 

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yours and pretty much on the 
Health Fitness, Wellness space 

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and getting to connect 4 for 
broadcast. 

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Take him in. 
Well, it's interesting because I

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bring a pretty broad scope of 
guests on my show. 

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They're not all ketogenic 
athletes by any means. 

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I bring them a lot of 
entrepreneurs on people that are

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just hustling out there. 
I appreciate the work ethic in 

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the hustle, and I've been kind 
of watching your stuff here 

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lately, since I've, since I've, 
you know, email introduced to 

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you, but, but yeah, man, it 
seems like you got a lot going 

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on from an entrepreneurial 
standpoint, your brothers 

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killing as well. 
There's just a whole bunch of 

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hustle going on right there in 
your little Echo chamber, so, 

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I'd love to kind of just dive 
into to that man before. 

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On record and you mentioned 
leaving the nine to five and 

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then just starting out on your 
own thing. 

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So that could be a whole podcast
in itself. 

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But I mean what what led to that
like, what was your, what was 

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your desire to break? 
Free of the conventional? 

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Quote-unquote life path. 
That so many of us see us 

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following, you know, if I had to
summarize, it just one clear as 

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they thought sentence emotion 
feeling. 

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It was. 
I just I knew that I could do 

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more, I was capable of But more 
importantly, that work, ethic 

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that value that contribution. 
I knew had kind of run its 

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course, where I was in terms of 
being fully appreciated and 

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valued quite literally the value
in terms of my paycheck. 

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But but also just the value of 
being, you know, a team member. 

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And I was just beating my head 
up against the wall and it kind 

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of sounds weird to say out loud 
more and more. 

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I talk about it because I 
absolutely love my job. 

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I love, but it did. 
If I was a clinical health coach

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and I was a health coach and two
offices back in DC, and I also 

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was the wellness director. 
So I not only worked with 

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patients clients each and every 
day. 

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Personal training, nutritional 
assessment, body, composition, 

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analysis, Baseline, physical 
fitness, testing, VO2, max, 

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weight loss, programs lifestyle,
programs, all of this, in my own

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two offices. 
I also ran this concierge 

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Medical Practice has Wellness 
department. 

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So, it was this marriage of 
She'll go to your doctor, get 

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your physical go, get 
medications, you know, check up 

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on you kind of thing. 
But then also you come down the 

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hall and you see people like me.
We Are the exercise scientist to

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health coaches and we work with 
people to get them well to help 

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them stay well. 
And in many cases, you know, I 

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say, I keep saying clinical it 
was to help people get off of 

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medication to prevent medication
to be a kind of a lifestyle 

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additional component to their 
primary care. 

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And I did that up and down the 
East Coast we had about Seven to

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nine offices at the time. 
So at leading, a team leading, 

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this other department and that 
meant, you know, a lot of new 

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programs, a lot of growth. 
A lot of trying this grow the 

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business and that way. 
And I was doing literally, 

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literally Robert the job of four
people and barely getting the 

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salary of one person. 
In this role in Washington, d.c.

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Anybody in the DMV area, you can
attest, that shit ain't sheep. 

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And so I just kind of had this 
come to Jesus moment and I'll 

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never forget I pulled in the 
parking lot, one morning to 

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Work. 
And I looked at my calendar. 

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Look at my schedule for the day 
and I'll say man. 

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I love each and every client 
that's on my roster. 

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I've been working with them for 
months, a couple of them, you 

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know, even a year or two, but I 
just didn't want to get out of 

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my car. 
Hmm. 

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I I just parked it was a cold 
day and I was very comfortable. 

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I had my heated seats on the 
heat was on and kind of shitty 

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weather out. 
And I was just staring up in my 

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building and I was like if I 
know the second I go in there. 

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Joy in the passion and the 
Fulfillment that I get from 

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working with. 
And for these people is going to

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go away almost as quickly as I 
walk through that door and I 

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just knew that that is no longer
fair to me. 

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That is no longer fair to the 
people that I'm supposed to be 

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showing up for, and giving my 
all. 

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And so, I took that moment as a 
calling, and just decided that 

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what Chase need, build your exit
strategy. 

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So, that's what I did. 
Love it, man. 

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There's a lot of people that 
strike out on their own to do 

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their own thing, but Like the 
motivation behind. 

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It's often times very different 
and it's funny because a lot of 

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people they they're overworked. 
It sounds like you are working 

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for people's jobs. 
I'd probably argue that you work

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more now that you have your own 
gig, but there's a lot that 

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comes with doing your own thing.
That brings fulfillment, that 

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just simply totality of work, 
doesn't really answer. 

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You know, man, you hit the nail 
on the head. 

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It's funny. 
I was, I was at a live coaching 

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of event a couple of years ago, 
actually quite literally two 

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years. 
Ago, if not, even three years 

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are blurred now, with former 
business, coach of mine in great

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friend and Mentor, Jason 
Phillips, and we had some 

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speakers up there and it was Sal
de Stefano from mine pump. 

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I'm sure you're familiar with 
non-pom retirement. 

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And Sal said this line that 
stuck with me forever. 

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And he's he goes entrepreneurs, 
are the only people in the world

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that will leave a job, working 
40 hours, a week to work, 80 

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hours for yourself. 
Yeah. 

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Yeah, that's a good way to put 
at least at least it's strange 

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because like, you know, 
entrepreneurs like it's really 

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glamorous from the outside like 
any bets, working on a five 

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looks at all these entrepreneurs
that are you know, seeing 

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success and it's really 
glamorous like the way it's kind

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of showcased is not really 
indicative of what it's actually

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like because I mean like it's 
like you have less stress. 

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It's like you have less works 
like your sit on the beach 

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drinking Mai Tais somewhere when
you strike out on your own, you 

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know, everything's just amplify,
but I think I've been thinking 

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Let me that love to get your 
take but when you start doing 

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your own thing and you live and 
die by your own hands, like you 

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would rather have the Stress and
Anxiety that comes with that. 

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Then, just simply being 
comfortable working for somebody

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else. 
Oh, absolutely man. 

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I mean that Stress and Anxiety. 
It's a teacher. 

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They are teachers. 
And I mean, I think I think 

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being totally honest I think I 
lean into them pretty well in 

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the beginning just because I was
very used to being in 

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management, you lie. 
Worship positions, you know, in 

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in my my nine-to-five job at 
all. 

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So, you know, formally in the 
military and so I was kind of 

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used to this having to just live
and work and operate in the eye 

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of a hurricane so to speak. 
But it was, it was different 

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because now it was my hurricane.
It was this storm, this Cloud 

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that I was weathering because I 
chose to, and I was the one 

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creating this hurricane. 
So it's a different Dynamic. 

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It's same same, but different 
and it just It taught me so much

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but I really do think and I left
my 95 back and end of 2017. 

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So about five years ago now, and
I definitely did things 

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unnecessarily. 
I definitely probably was 

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fighting an uphill battle in 
some ways more more so than I 

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needed to in terms of not asking
for help sooner not delegating 

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sooner or not thinking of, 
instead of me growing my 

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business for for one person. 
It's kind of solopreneur. 

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What if I immediately just 
thought about myself as a team 

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and It a team, and grew a team, 
right then. 

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And there I got there over the 
years, but that was, I think my 

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learning curve for sure, but 
now, here we are. 

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Man's 2021 going 2022, the world
entrepreneurship social media 

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opportunities have just changed 
and evolved, and grown, and 

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progressed. 
So much in these short short, 

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five years for five years. 
That it's almost like, I feel 

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like if anybody is listening and
they're ready. 

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They're wanting or they have 
that kind of gut, check feeling 

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like I did when I was parked my 
car staring at me. 

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A job just not wanting to go 
into that building. 

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You have so many tools to your 
advantage right now that I 

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didn't have five years ago, or I
just was just, you know, 

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ignorant to you can definitely 
by Pat. 

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I mean, there's work to be done.
Don't get me wrong, but in terms

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of systems and scalability, and 
delegation and Outsourcing 

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there's so much at the tips of 
your fingers for for nominal 

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cost in terms of money and time.
So I'm kind of jealous of 

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anybody now. 
It wants to step out right now 

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because I feel like you're going
to kind of skip to the front of 

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the line. 
Some ways. 

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I didn't? 
Yeah, it's interesting man. 

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There's so many, you know, tools
and resources at our fingertips 

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yet. 
So many people that, you know, 

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are unhappy with their current 
life. 

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Don't know where to start, and 
strikeout to begin with, because

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they're kind of gripped by that 
fear or uncertainty or that 

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safety. 
Net. 

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That they have. 
And it's kind of crazy, man. 

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Like, when I struck struck out 
and do my own thing like I was 

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just in a whole lot of debt, so 
it was kind of like a sink or 

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swim situation, but A lot of 
people that you know have kids 

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and have this like golden 
handcuffs at they're trapped in 

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with their job and the money 
they're making from that. 

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It's like I don't know if they 
don't believe in themselves and 

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everything that they can make it
outside of that conventional 

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life path or what it is, but 
it's kind of nice when you don't

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have any option but to succeed 
or basically die burn the boats,

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baby burn the boats. 
That's a phrase that I have 

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heard more and more of in my 
entrepreneurial journey and 

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definitely one that I believe in
more and more. 

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Every day because when you do 
adopt that mentality, and here's

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the tricky part, man, that is a 
choice. 

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Everything you do, especially 
when you step out on your own. 

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Everything is a choice and there
is great power in that. 

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There's great responsibility in 
that. 

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But for me, I think it's one of 
the most beautiful things 

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because if we recognize if we 
choose right now, if we choose 

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to choose every decision, every 
action moving forward in the 

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world, the life, the business, 
the opportunities that we are 

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about to create for ourselves. 
Well, then It's tricky because 

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it all. 
Then comes back to you. 

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Well, I chose to do this. 
In terms of responsibility fault

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ownership that is all you, but 
then also the success and 

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everything else is also you, 
whether you fail or succeed, 

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there. 
You are like, it always on you. 

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And so, it's this ultimate just 
Perpetual cheerleader. 

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It's this ultimate Perpetual 
just fuel to your fire. 

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That is I think for me, one of 
the most important tools and 

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entrepreneurs toolbox is that 
you have to choose to choose 

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first, but then after that, That
like everything is your is your 

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glory for the taken so to speak?
Yeah, really trying to adopt, 

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you know, Jaco's extreme 
ownership mentality. 

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Yeah. 
Said to life and I feel like 

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business and owning your own 
business perfectly illustrates 

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that in its totality. 
I mean, if you live and die by 

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your own doing, then it's always
your fault weather for right, or

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for wrong. 
And a lot of people that's that,

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like, special people to have 
like this victim mentality. 

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That's scary. 
Like, if you have to view the 

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world through a lens of, it's 
always your fault. 

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That's It's frightening. 
But if you, you know, enjoy that

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to responsibility, it's 
incredibly empowering because 

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the world is your oyster. 
So true, man, so true. 

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And I think, I think there's a, 
there's an opportunity there for

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grace that especially the side 
Hustler's, especially the side 

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ulcers to the side. 
Hustle is the entrepreneurs that

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I think, we need to give 
ourselves more of the grace. 

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That, yes, it's a bird. 
Burn the boats mentality, but if

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you quote here are, quote fail, 
then that's it. 

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Like no, like give yourself the 
grace that you are stepping out 

258
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into Uncharted Territory, or 
maybe, you know, for me was, it 

259
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was familiar territory because I
went from working in the Health 

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Fitness, Wellness space for 
somebody else to working in the 

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Health Fitness and Wellness 
space for myself, so, I wasn't 

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leaving like a world of software
engineering to go into, you 

263
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know, ballet school kind of 
thing. 

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There is a level of Grace that 
we need to give ourselves 

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entrepreneurs. 
I don't think we have so much 

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room for improvement here. 
Because if you do fail like 

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least, I used to think this was 
like, well, that's it. 

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If this doesn't work. 
Then I'm going to be homeless. 

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I'm not gonna have any friends. 
I'm gonna go bankrupt. 

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It's going to be all for 
nothing. 

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Everybody's gonna be like I told
you, so, and then I'm going to 

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00:13:56,600 --> 00:13:59,600
have to go crawling back to my 
job and hope that they can give 

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me something. 
No, they, if something doesn't 

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work. 
It just means it doesn't. 

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I work for a right then and 
there with whatever level of 

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intention or, you know, maybe 
you need to Pivot left pivot. 

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Right. 
Just go about it a different 

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way. 
I truly found that any and every

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time that I quote here have 
failed. 

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It is just been one of the best 
opportunities to, to Pivot. 

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The best opportunities to 
springboard into a whole new 

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Avenue in terms of my business 
or just things that light me up.

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So, give yourself the grace 
first. 

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That is not an all-or-nothing. 
It's in this world and just know

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00:14:37,100 --> 00:14:41,200
that when you fail, or when you 
fall flat on your face, not an 

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00:14:41,200 --> 00:14:44,600
if that is going to be one of 
the best days of your life 

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00:14:44,600 --> 00:14:46,400
because you're going to come 
back. 

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00:14:46,500 --> 00:14:49,500
Because again remember you have 
chosen this burn the boats, 

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00:14:49,500 --> 00:14:54,900
mentality of chosen yourself day
in and day out, that is going to

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00:14:54,900 --> 00:14:57,500
be the day that, you know, the 
Phoenix Rises because something 

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00:14:57,500 --> 00:15:01,200
may not have gone as planned. 
But this is where and how you 

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00:15:01,200 --> 00:15:04,700
are given the opportunity to 
excel in something entirely, new

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00:15:04,700 --> 00:15:07,300
or Just change it. 
Lily could be as small as one 

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00:15:07,300 --> 00:15:08,700
variable and what you're doing. 
Currently. 

295
00:15:08,900 --> 00:15:09,900
Yeah. 
On a percent agreement. 

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There's a dichotomy that exists 
between the burn, the boats 

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00:15:13,100 --> 00:15:16,200
mentality, not having a plan B, 
but then having the grace that 

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00:15:16,200 --> 00:15:19,800
you're talking about here 
because I mean Life Is Life is 

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finite but it's also pretty 
long. 

300
00:15:22,200 --> 00:15:25,600
I mean you can, if you're if 
you're fully dedicated to what 

301
00:15:25,600 --> 00:15:27,800
your task is, what your passion 
is, what your entrepreneurial 

302
00:15:27,800 --> 00:15:30,900
venture is, then you've got 
plenty of time to correct 

303
00:15:30,900 --> 00:15:33,500
course, pivot, change direction 
and get things figured out. 

304
00:15:34,500 --> 00:15:37,400
So true man, and actually what 
you just said really, what you 

305
00:15:37,408 --> 00:15:40,100
just, what you said really hit 
me about the whole plan, B 

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00:15:40,100 --> 00:15:42,000
thing. 
Here's the beauty. 

307
00:15:42,000 --> 00:15:45,000
And again, this is a choice, and
this could be a whole other 

308
00:15:45,000 --> 00:15:46,900
episode. 
Because when you do decide to go

309
00:15:46,900 --> 00:15:51,600
all-in, on yourself like that 
needs to stay true that needs to

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00:15:51,608 --> 00:15:53,200
stay constant. 
Hmm. 

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00:15:53,400 --> 00:15:56,900
You are your plan B. 
No matter what happens on your 

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00:15:56,900 --> 00:15:59,100
new Venture. 
With, if you leave that safety, 

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00:15:59,100 --> 00:16:01,300
net of your job, your salary, or
benefits. 

314
00:16:01,500 --> 00:16:04,300
You go all in on yourself. 
That is the deck, Hannah me, 

315
00:16:04,300 --> 00:16:06,500
we're talking about here. 
It's burn the boats mentality, 

316
00:16:07,100 --> 00:16:13,300
but you do have this safety net 
of you because if you were doing

317
00:16:13,300 --> 00:16:16,700
the things along the way to take
care of your mind, your body, 

318
00:16:16,800 --> 00:16:19,700
nurture, meaningful, 
relationships, get good sleep. 

319
00:16:19,700 --> 00:16:21,100
Like all the things. 
I'm sure everybody here. 

320
00:16:21,100 --> 00:16:23,100
Listening knows when it comes to
our health and our Wellness. 

321
00:16:23,300 --> 00:16:27,700
Like if you honor that along the
way, Burn the boats, screw the 

322
00:16:27,700 --> 00:16:30,000
boats man, no matter what, no 
matter where you go. 

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00:16:30,000 --> 00:16:33,000
There you are. 
So you are your plan B every 

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00:16:33,000 --> 00:16:35,300
damn day. 
And for me, I'm always going to 

325
00:16:35,308 --> 00:16:37,700
bet on me. 
Yeah, 100%, man, always bet on 

326
00:16:37,700 --> 00:16:39,900
use the way to go. 
I want to, I want to dive into 

327
00:16:39,900 --> 00:16:42,600
some tactics here, man. 
So you stepped away from your 

328
00:16:43,600 --> 00:16:46,800
your job in 2017. 
You said and you went full into 

329
00:16:46,800 --> 00:16:49,500
podcasting them, was that your 
that of that was your route of 

330
00:16:49,500 --> 00:16:51,400
travel who's a little bit of 
boa. 

331
00:16:51,400 --> 00:16:55,200
So I had already started my show
ever Forward Radio, January of 

332
00:16:55,900 --> 00:17:00,700
In and I left my job in December
of 2017. 

333
00:17:01,100 --> 00:17:06,599
And so when I made my exit, I 
actually I doubled down on the 

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00:17:06,599 --> 00:17:09,400
podcast. 
I went from releasing one 

335
00:17:09,400 --> 00:17:11,599
episode a week to two episodes a
week. 

336
00:17:11,900 --> 00:17:14,900
I also right around that time. 
If memory serves, I think it was

337
00:17:15,800 --> 00:17:17,200
October. 
Maybe November. 

338
00:17:17,200 --> 00:17:22,300
Yeah, that was November 2017. 
I figured out how to monetize. 

339
00:17:22,300 --> 00:17:25,700
I began to actually. 
I took on a sponsor and kind of 

340
00:17:26,099 --> 00:17:27,400
actually made a little bit of 
money. 

341
00:17:28,000 --> 00:17:30,100
So I doubled down on the show, 
but actually, when I left my 

342
00:17:30,100 --> 00:17:34,400
job, as Wellness, director, 
Chase die. 

343
00:17:34,400 --> 00:17:36,700
I just went and created my own 
online, Health coaching company.

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00:17:36,700 --> 00:17:40,400
So I launched ever Forward Radio
in 2017. 

345
00:17:40,400 --> 00:17:44,300
I introduced to the world ever 
for Coach as I transitioned out 

346
00:17:44,300 --> 00:17:47,300
of my job. 
And that's what I did for the 

347
00:17:47,300 --> 00:17:52,500
next year and a half really was 
the show was making me money. 

348
00:17:52,500 --> 00:17:55,900
It was growing, and being very 
well received in one of my 

349
00:17:55,900 --> 00:17:58,600
favorite things at the time. 
But then also, I was still, I 

350
00:17:58,600 --> 00:18:00,700
was still health coach. 
I was coaching people online, my

351
00:18:00,700 --> 00:18:03,400
own platform and actually grew 
ever for Coach. 

352
00:18:03,400 --> 00:18:05,900
We had at one point. 
Ain't I think about eight other 

353
00:18:05,900 --> 00:18:09,500
coaches on the team? 
So I invested in this health. 

354
00:18:09,500 --> 00:18:12,500
Technology company that built 
out a custom coaching app for me

355
00:18:12,500 --> 00:18:16,100
and ever Ford coach. 
And I had immediate scalability,

356
00:18:16,100 --> 00:18:19,500
so I could help as many people 
as I wanted in my kind of 

357
00:18:19,508 --> 00:18:22,300
coaching, but then also had room
for bringing on other coaches to

358
00:18:22,300 --> 00:18:25,500
do the same. 
So, ever for Coach grew really, 

359
00:18:25,600 --> 00:18:28,000
really quickly in that short, 
period. 

360
00:18:28,000 --> 00:18:31,100
But then shout out Jason 
Phillips again, you know, here's

361
00:18:31,100 --> 00:18:35,200
another great note. 
You can go You can go pretty far

362
00:18:35,200 --> 00:18:37,400
on your own. 
But if you want to really test 

363
00:18:37,400 --> 00:18:40,700
your limits and see how far you 
can have those burning boats in 

364
00:18:40,700 --> 00:18:44,600
your rear-view mirror, invest in
a coach and get a mentor. 

365
00:18:44,600 --> 00:18:48,300
And so, I hired, officially 
Jason Phillips who was a pretty 

366
00:18:48,300 --> 00:18:52,900
well-known Health Fitness 
business coach in the space and 

367
00:18:53,200 --> 00:18:54,400
within the first phone call, 
man. 

368
00:18:54,400 --> 00:18:56,400
He completely mirrored back to 
me. 

369
00:18:56,400 --> 00:18:59,500
I used to say, he talked me out 
of wanting to scale my coaching 

370
00:18:59,500 --> 00:19:01,500
business because I, I hired him 
for that first. 

371
00:19:01,500 --> 00:19:03,600
I was like, Jason. 
I see the success. 

372
00:19:03,600 --> 00:19:07,200
So many other coaches. 
Have working with you and I want

373
00:19:07,200 --> 00:19:10,300
that to forever for Coach and 
he's all right, cool. 

374
00:19:10,300 --> 00:19:12,900
So I put my money where my mouth
will is we had our first phone 

375
00:19:12,900 --> 00:19:17,700
call and I shit you not man the 
first 10-15 minutes. 

376
00:19:17,700 --> 00:19:21,400
Maybe he mirrored back to me 
Chase. 

377
00:19:21,400 --> 00:19:25,300
You don't want this. 
All you've been talking about is

378
00:19:25,300 --> 00:19:28,600
the opportunities and the joy 
and the passion and the things 

379
00:19:28,600 --> 00:19:30,600
that are coming out of being 
podcast. 

380
00:19:30,600 --> 00:19:35,700
Chase not coach Chase and it's 
kind of like this thing when 

381
00:19:36,500 --> 00:19:39,400
somebody finally says something 
back to you. 

382
00:19:39,400 --> 00:19:41,800
Or you finally say something out
loud that maybe has just been 

383
00:19:41,800 --> 00:19:43,800
lurking on the surface for a 
long time. 

384
00:19:44,100 --> 00:19:47,000
Because you're scared of saying 
out loud, you're scared of 

385
00:19:47,100 --> 00:19:50,700
leaving behind this identity of 
this version of yourself that 

386
00:19:50,700 --> 00:19:52,700
other people know you as that 
mail. 

387
00:19:52,700 --> 00:19:54,600
In my case, everybody. 
No me as coach Chase. 

388
00:19:54,600 --> 00:19:57,400
I went to undergrad and grad 
school got all these 

389
00:19:57,400 --> 00:20:02,200
certifications and I was coached
Chase, but in my heart of 

390
00:20:02,200 --> 00:20:05,600
hearts, what Chase really wanted
without being anything else 

391
00:20:05,600 --> 00:20:09,400
attached to it, which Hast 
wanted was to be podcast Chase. 

392
00:20:10,000 --> 00:20:13,900
And so I, right then, and there 
decided to kind of take off my 

393
00:20:13,900 --> 00:20:22,000
coaching hat and that was about 
spring, maybe summer, 2019 and I

394
00:20:22,000 --> 00:20:26,200
just doubled tripled. 
Quadruple gave my all to the 

395
00:20:26,200 --> 00:20:29,300
podcast and that's what I've 
been doing ever since man just 

396
00:20:29,300 --> 00:20:31,600
running ever afford radio. 
And then subsequently, I was 

397
00:20:31,600 --> 00:20:35,000
telling you earlier kind of 
created a whole new business out

398
00:20:35,000 --> 00:20:37,900
of it as well as operation 
podcasts that created podcast 

399
00:20:37,900 --> 00:20:39,600
courses, to teach people, how to
do it. 

400
00:20:40,400 --> 00:20:43,500
We have a whole production team.
We launched scale, grow 

401
00:20:43,500 --> 00:20:48,800
monetized podcast, for ten, 
other shows now, and it was just

402
00:20:48,800 --> 00:20:51,700
one of those things that just 
happen about two years ago, 

403
00:20:51,700 --> 00:20:54,400
people began to ask me. 
Hey, I'm thinking about starting

404
00:20:54,400 --> 00:20:56,800
a podcast. 
I want to leverage my coaching 

405
00:20:56,800 --> 00:20:59,200
business more into my podcast. 
How do you monetize? 

406
00:20:59,200 --> 00:21:01,500
How do you get these? 
Guess how do you, how do you 

407
00:21:01,500 --> 00:21:04,400
have this level of joy and 
fulfillment and get some kind of

408
00:21:04,400 --> 00:21:07,500
Roi? 
And, you know, I started helping

409
00:21:07,500 --> 00:21:09,200
a few people. 
And after a while light bulb 

410
00:21:09,200 --> 00:21:11,500
went off, said, hey Chase, 
there's a great, another 

411
00:21:11,500 --> 00:21:14,400
business opportunity. 
And so by going all in on 

412
00:21:14,408 --> 00:21:17,500
myself, in the thing that gave 
me joy, ever Forward Radio, it 

413
00:21:17,500 --> 00:21:21,100
gave me operation podcast, and 
this incredible new world that I

414
00:21:21,100 --> 00:21:24,800
live in of just all things pop. 
Cast, man, I love that, man. 

415
00:21:24,800 --> 00:21:27,200
I'd love to tell open, you know,
pull the curtain back on the 

416
00:21:27,200 --> 00:21:29,900
podcasting world. 
If I don't want to give away any

417
00:21:29,900 --> 00:21:32,400
Trade Secrets or anything. 
Hey, but podcasting as a medium 

418
00:21:32,400 --> 00:21:35,600
is super cool. 
I've been doing it since 2016. 

419
00:21:35,800 --> 00:21:38,500
I probably made every mistake in
the book with podcasting, but 

420
00:21:38,500 --> 00:21:41,600
podcasting is something that I 
love doing something, you love 

421
00:21:41,600 --> 00:21:45,300
doing it and in such a healthy 
median, that's unlike a like an 

422
00:21:45,300 --> 00:21:49,100
Instagram post or like some just
quick meme on social media like 

423
00:21:49,100 --> 00:21:53,000
it allows for in-depth long-form
conversation. 

424
00:21:53,000 --> 00:21:55,300
I feel like That's what the 
world needs more of right now. 

425
00:21:56,500 --> 00:21:59,500
Is what I agree, a man. 
I think the world needs more of 

426
00:21:59,500 --> 00:22:01,800
it, but honestly, I think, in 
our heart of hearts, it's what 

427
00:22:01,800 --> 00:22:06,700
we all want, more of, we all won
listeners of your show. 

428
00:22:06,700 --> 00:22:10,500
No doubt are hungry, you're 
hungry for more for themselves, 

429
00:22:10,500 --> 00:22:13,900
for their business, for their 
physique, for their Wellness, 

430
00:22:13,900 --> 00:22:16,000
for the relationships for their,
for their, everything, or else. 

431
00:22:16,000 --> 00:22:17,200
They wouldn't be here, listening
right now. 

432
00:22:17,200 --> 00:22:20,100
And that's the beautiful part 
about podcasting is right away. 

433
00:22:20,600 --> 00:22:24,100
It is a commitment. 
It is not like a tick tock video

434
00:22:24,300 --> 00:22:26,100
where a real or something you're
going to scroll. 

435
00:22:26,300 --> 00:22:29,700
Through an Instagram on social 
media and maybe one to three 

436
00:22:29,700 --> 00:22:31,100
seconds, you're going to get 
your attention. 

437
00:22:31,100 --> 00:22:34,600
And if it doesn't hook you right
away, like screw it onto the 

438
00:22:34,600 --> 00:22:36,300
next thing. 
There's a level of commitment 

439
00:22:36,300 --> 00:22:38,300
going into this. 
That is already there. 

440
00:22:38,600 --> 00:22:40,500
Nobody turns into a podcast and 
go. 

441
00:22:41,100 --> 00:22:43,300
What the hell, man. 
This is this is more than 30 

442
00:22:43,300 --> 00:22:45,300
seconds. 
This isn't what I wanted in my 

443
00:22:45,300 --> 00:22:48,600
life. 
No, as a listener, you recognize

444
00:22:48,600 --> 00:22:52,400
and you are giving your most 
precious resource to you and to 

445
00:22:52,400 --> 00:22:55,600
me right now their time. 
And so, I think right away, 

446
00:22:55,600 --> 00:22:58,700
you're starting. 
With a much more I'll say higher

447
00:22:58,700 --> 00:23:02,400
caliber sponge. 
We're all sponges, right? 

448
00:23:02,400 --> 00:23:05,500
While trying to learn. 
And so that's something that I 

449
00:23:05,500 --> 00:23:10,300
honor and I respect and I think 
as a podcast or you have to 

450
00:23:10,300 --> 00:23:14,900
recognize right right away. 
It's this long format content. 

451
00:23:14,900 --> 00:23:17,200
It's also a long game on the 
Creator side. 

452
00:23:17,900 --> 00:23:22,000
It's also what I think all of us
more committed sponges are after

453
00:23:22,300 --> 00:23:25,700
is think of just one, two, three
people. 

454
00:23:26,500 --> 00:23:31,500
Authors influencers, coaches 
celebrities whoever that just 

455
00:23:31,500 --> 00:23:33,200
for whatever reason, resonates 
with you. 

456
00:23:33,200 --> 00:23:37,100
And you look up to and you view 
them as a teacher in a way. 

457
00:23:37,900 --> 00:23:40,500
How amazing would it be to the 
hell? 

458
00:23:40,500 --> 00:23:42,800
I would love to pick your brain.
Hey, will this go get coffee? 

459
00:23:42,800 --> 00:23:45,300
Let's go to launch him. 
Imagine what you would give for.

460
00:23:45,600 --> 00:23:48,500
Just even five minutes, 15 
minutes of somebody that you've 

461
00:23:48,500 --> 00:23:51,300
been reading following learning 
from for a while. 

462
00:23:51,800 --> 00:23:54,900
Well, now, here's your 
opportunity to do that to be a 

463
00:23:54,900 --> 00:23:56,100
fly on the wall to listen to 
these. 

464
00:23:56,300 --> 00:23:59,200
Conversations in to get that 
information that valuable 

465
00:23:59,200 --> 00:24:03,400
information that super unique 
intricate information. 

466
00:24:03,400 --> 00:24:06,500
Because if you're doing your 
job, right as a podcaster, this 

467
00:24:06,500 --> 00:24:08,400
interview is going to be totally
different than any other 

468
00:24:08,400 --> 00:24:11,400
interview they've ever done. 
So while yes, you can go follow 

469
00:24:11,400 --> 00:24:14,700
them on social media, Maybe by 
their book, read their blog. 

470
00:24:14,800 --> 00:24:18,500
That is a one-and-done piece of 
content, podcasting is a unique 

471
00:24:18,500 --> 00:24:22,200
experience between that person 
and the host each and every damn

472
00:24:22,200 --> 00:24:24,800
time. 
So, I love that component, but 

473
00:24:24,800 --> 00:24:28,400
also, what, I Eli's, the most, 
as a podcaster. 

474
00:24:29,200 --> 00:24:30,900
Let me look. 
Let me backtrack once I get the 

475
00:24:30,908 --> 00:24:33,900
whole reason why I started my 
show was because I think like, a

476
00:24:33,908 --> 00:24:37,000
lot of people back in 2000, 15, 
ish. 

477
00:24:37,600 --> 00:24:40,800
Someone recommended a podcast. 
And I said, what the hell is a 

478
00:24:40,808 --> 00:24:43,200
podcast. 
I've never heard of that thing. 

479
00:24:43,500 --> 00:24:45,200
And then lo and behold. 
It was already loaded on my 

480
00:24:45,200 --> 00:24:48,000
phone and they said, hey, Chase 
your into fitness. 

481
00:24:48,000 --> 00:24:50,500
You should listen to this 
Fitness show Fitness podcast, 

482
00:24:50,500 --> 00:24:53,200
and I was hooked because not 
only did it help me get better 

483
00:24:53,200 --> 00:24:54,900
at my job. 
I would listen to podcast and my

484
00:24:54,900 --> 00:24:57,600
commute. 
It back to and from work. 

485
00:24:57,600 --> 00:25:02,200
And I had much more relatable, 
more timely, more immediate 

486
00:25:02,600 --> 00:25:05,200
information to share with my 
clients to help them with their 

487
00:25:05,200 --> 00:25:07,500
Wellness Journey. 
So, I went from being. 

488
00:25:07,500 --> 00:25:08,700
Okay. 
Well, if I can learn this much, 

489
00:25:08,700 --> 00:25:11,500
imagine if I was actually the 
one talking to them. 

490
00:25:11,700 --> 00:25:13,600
And so this was kind of the 
culmination of everything that I

491
00:25:13,608 --> 00:25:16,600
just said about how I would love
to buy you coffee. 

492
00:25:16,600 --> 00:25:18,600
I would love to pick your brain.
I would love to just listen to 

493
00:25:18,600 --> 00:25:20,900
these things. 
Well now I decided to be the one

494
00:25:20,900 --> 00:25:24,500
to kind of facilitate that. 
And so ever Ford radio was born 

495
00:25:24,500 --> 00:25:27,400
out of this growth. 
With mindset, but this the way 

496
00:25:27,400 --> 00:25:30,900
to support my job and my clients
at the time, but also just to 

497
00:25:30,900 --> 00:25:33,300
help me keep getting better. 
Because I went from being a 

498
00:25:33,300 --> 00:25:37,500
consumer to a Creator to an 
interviewer to a friend, you 

499
00:25:37,508 --> 00:25:40,900
know, and that's what I love 
most about this. 

500
00:25:41,100 --> 00:25:44,500
And so it's just it's every 
single experience is the most 

501
00:25:44,500 --> 00:25:47,300
rewarding because of the 
uniqueness in the novelty that 

502
00:25:47,300 --> 00:25:49,500
is in the conversation and the 
takeaways for me and my 

503
00:25:49,500 --> 00:25:51,800
audience. 
But then also the relationship 

504
00:25:51,800 --> 00:25:55,100
building aspect as well. 
If I had to boil down my 

505
00:25:55,100 --> 00:25:58,600
entrepreneurial Journey. 
Due to one thing, like Chase, 

506
00:25:58,600 --> 00:26:02,100
what has been your secret sauce 
for all forms of your success, 

507
00:26:02,100 --> 00:26:05,800
is my success. 
I mean, finances, I mean travel,

508
00:26:05,800 --> 00:26:08,700
I mean, unique opportunities. 
I mean, personal fulfillment and

509
00:26:08,708 --> 00:26:11,700
just sheer Joy. 
It has been through the podcast 

510
00:26:12,200 --> 00:26:14,200
and I know you can really make 
as you've been doing it. 

511
00:26:14,200 --> 00:26:17,800
He'll even a year longer than me
and that these conversations you

512
00:26:17,800 --> 00:26:19,800
have with people. 
Again, if you're doing your job,

513
00:26:19,800 --> 00:26:22,600
right? 
You stay connected whether 

514
00:26:22,600 --> 00:26:25,000
that's a follow-up in a couple 
months or the next year, or 

515
00:26:25,000 --> 00:26:27,500
maybe you hit it off. 
And you're like, Besties are 

516
00:26:27,500 --> 00:26:31,700
right away each and every 
opportunity this come from me, 

517
00:26:31,700 --> 00:26:34,900
especially when I decided back 
in 2019 to go all-in. 

518
00:26:34,900 --> 00:26:38,700
On the show has been because of 
my level of commitment and 

519
00:26:38,700 --> 00:26:41,500
presence and devotion and 
consistency to the podcasting 

520
00:26:41,500 --> 00:26:44,200
space, and having these 
incredible people in my life. 

521
00:26:44,700 --> 00:26:47,400
Well, the cool thing about 
podcasting man is that it's so 

522
00:26:47,400 --> 00:26:49,400
mutually beneficial for both 
parties involved. 

523
00:26:49,400 --> 00:26:52,200
Like once you have a pretty 
solid foundation built up, 

524
00:26:52,200 --> 00:26:53,800
you've actually got a 
listenership. 

525
00:26:53,800 --> 00:26:54,900
You got a few episodes out 
there. 

526
00:26:54,900 --> 00:26:57,200
I mean, those people that 
listen, To you because they 

527
00:26:57,200 --> 00:27:00,200
resonate with your style of you 
know, putting information out in

528
00:27:00,200 --> 00:27:01,800
the world. 
And if you bring somebody on as 

529
00:27:01,800 --> 00:27:05,500
a guest, they're going to get 
more exposure towards, you know 

530
00:27:05,500 --> 00:27:07,700
them from a new audience and 
then you're going to get a great

531
00:27:07,700 --> 00:27:10,000
guest out of it. 
So it's I mean, it's very rare 

532
00:27:10,000 --> 00:27:13,200
that I asked somebody to be on 
the podcast and they declined 

533
00:27:13,200 --> 00:27:16,700
because at the end of day it's 
so beneficial for both members 

534
00:27:16,700 --> 00:27:19,300
involved. 
So true man, so true. 

535
00:27:19,300 --> 00:27:23,200
And that's also something that I
hope people kind of pick up 

536
00:27:23,200 --> 00:27:25,500
moron. 
Look, I love, what's happened? 

537
00:27:25,500 --> 00:27:29,500
The last Two years really 18 
months, 24, months and 

538
00:27:29,500 --> 00:27:32,500
podcasting and it's gotten it's 
the cool kid in school. 

539
00:27:32,500 --> 00:27:35,800
Now, right? 
It's so popular and it finally, 

540
00:27:35,800 --> 00:27:38,700
I'll say, I think it's kind of 
gotten the respect that it 

541
00:27:39,200 --> 00:27:42,400
deserves and you and I know that
we've been giving it for years 

542
00:27:42,400 --> 00:27:46,100
now, I mean help 2017, 2016, 
that's still actually pretty 

543
00:27:46,100 --> 00:27:48,800
late to the game for podcasting.
If you go back to the ogs that 

544
00:27:48,800 --> 00:27:51,700
were doing it in, what? 
08? 

545
00:27:51,700 --> 00:27:53,300
Yeah, we lack something like 
that. 

546
00:27:54,800 --> 00:27:57,700
So on one hand, it's Really cool
to see that. 

547
00:27:57,700 --> 00:28:01,500
But what I'm saying about people
of hopefully trying to respect 

548
00:28:01,500 --> 00:28:05,600
that more, is that it's not just
a trend, right? 

549
00:28:05,600 --> 00:28:10,600
It's not somebody able to hop on
Tick-Tock and literally mimic a 

550
00:28:10,600 --> 00:28:14,600
dance or something trending. 
That's cool at the moment and 

551
00:28:14,600 --> 00:28:18,100
you know have some have some 
notoriety be a quick flash in 

552
00:28:18,100 --> 00:28:20,300
the pan. 
So to speak maybe get a shit ton

553
00:28:20,300 --> 00:28:23,600
of views or a lot of followers 
or whatever the kind of 

554
00:28:23,600 --> 00:28:28,100
shortwave success because I've 
Tyrion said, and I'm curious if 

555
00:28:28,100 --> 00:28:31,300
you have to man about, hey, you 
should have me on your show. 

556
00:28:31,300 --> 00:28:34,200
Hey, let's, let's begin on the 
pockets or even people who want 

557
00:28:34,200 --> 00:28:37,100
to create one themselves. 
Look podcasting, has seen. 

558
00:28:37,800 --> 00:28:39,600
If memory serves. 
I think, just in the last two 

559
00:28:39,600 --> 00:28:44,300
years in increase almost double,
there are now black 2.5 million 

560
00:28:44,300 --> 00:28:47,200
registered shows on Apple 
podcasts and just barely two 

561
00:28:47,200 --> 00:28:50,400
years ago. 
It was not even a million, like 

562
00:28:50,400 --> 00:28:52,200
high 800,000 something like 
that. 

563
00:28:52,500 --> 00:28:55,700
So it's like, there's this mass 
in influx. 

564
00:28:55,700 --> 00:28:59,900
This, you know, flooding. 
Into what is now, cool, but I 

565
00:28:59,900 --> 00:29:02,700
don't think there's a level of 
respect that people recognize 

566
00:29:02,700 --> 00:29:07,800
going into it in terms of hey, 
like, don't bastardize my show 

567
00:29:07,800 --> 00:29:10,700
or let's not bastardize in the 
medium by just trying to over 

568
00:29:10,700 --> 00:29:14,200
saturate it all the time. 
But also people who want to 

569
00:29:14,200 --> 00:29:18,400
start their own look, there is 
more than enough over here. 

570
00:29:18,400 --> 00:29:21,000
I would welcome any and every 
show that comes over here, but 

571
00:29:21,000 --> 00:29:25,400
just know that you're not going 
to launch a show and you're in 

572
00:29:25,400 --> 00:29:27,400
an immediately, see a million. 
Downloads, you're not going to 

573
00:29:27,400 --> 00:29:30,800
launch a show and most likely 
even see a thousand downloads. 

574
00:29:31,200 --> 00:29:34,000
And I know this personally 
because of, like I said earlier,

575
00:29:34,500 --> 00:29:37,200
working on the production side 
now, for the last year and a 

576
00:29:37,200 --> 00:29:39,700
half two years, we've done 
shows. 

577
00:29:39,700 --> 00:29:42,900
We still do shows with people 
that have hundreds, and 

578
00:29:42,900 --> 00:29:45,700
hundreds, and hundreds, and 
hundreds, and hundreds of 

579
00:29:45,708 --> 00:29:48,900
thousands of followers on 
combined platforms. 

580
00:29:48,900 --> 00:29:52,500
Even just one platform. 
We go to launch the show and 

581
00:29:53,000 --> 00:29:54,500
maybe like, a couple hundred 
downloads. 

582
00:29:55,600 --> 00:29:59,300
I'm not saying that To, you 
know, cash, a more like boo you 

583
00:29:59,300 --> 00:30:01,500
suck. 
But just here's the reality that

584
00:30:01,500 --> 00:30:04,600
we're dealing with. 
Every platform is different. 

585
00:30:04,600 --> 00:30:06,600
I guess bottom line was trying 
to say and there's a level of 

586
00:30:06,600 --> 00:30:08,100
respect. 
I think we all should have going

587
00:30:08,100 --> 00:30:09,600
into it. 
Look, do your thing on Tick. 

588
00:30:09,600 --> 00:30:13,200
Tock make a dope funny, cool, 
quirky video that goes viral. 

589
00:30:13,200 --> 00:30:15,400
That's amazing. 
It's so entertaining and just 

590
00:30:15,400 --> 00:30:18,600
quick but when it comes to 
podcasting like it's a long 

591
00:30:18,600 --> 00:30:21,900
format platform in a long game. 
Yeah. 

592
00:30:21,900 --> 00:30:25,200
I like long game things. 
Like that's why I do natural 

593
00:30:25,200 --> 00:30:26,400
bodybuilding. 
That's why I do. 

594
00:30:26,400 --> 00:30:30,000
What Do you know with my 
business and for me as far as 

595
00:30:30,000 --> 00:30:33,900
mediums and social platforms and
go podcasting, you know is a 

596
00:30:33,900 --> 00:30:36,800
perfect illustration of playing 
the long game because I forget 

597
00:30:36,800 --> 00:30:38,400
what this is discs are you 
probably know this better than 

598
00:30:38,400 --> 00:30:40,500
me. 
But of all those podcasts in 

599
00:30:40,500 --> 00:30:45,000
iTunes more than 50% of them 
have less than 10 episodes or 

600
00:30:45,000 --> 00:30:47,400
something crazy like that of 
people jumping in to start a 

601
00:30:47,400 --> 00:30:50,900
podcast and then not been able 
to stick with it over 60% over 

602
00:30:50,900 --> 00:30:54,300
60% of those two point nearly 
over. 

603
00:30:54,300 --> 00:30:56,400
Now, 2.5 million shows register,
and apple pie. 

604
00:30:56,500 --> 00:31:00,200
Podcasts and I register is a 
Apple podcast because it is the 

605
00:31:00,200 --> 00:31:02,500
largest platform out there. 
It says the most amount of shows

606
00:31:02,500 --> 00:31:06,000
in the largest amount of 
consumption of those 2.5 plus 

607
00:31:06,000 --> 00:31:12,400
million shows over 60% are what 
are considered inactive meaning 

608
00:31:12,800 --> 00:31:16,200
they have not put out a new 
piece of content, a new episode 

609
00:31:16,200 --> 00:31:19,000
on their show and at least the 
last 90 days. 

610
00:31:19,400 --> 00:31:22,000
Yeah, so it's called they pawed 
Fade Out. 

611
00:31:22,300 --> 00:31:23,800
You're so right. 
Yeah. 

612
00:31:23,900 --> 00:31:26,400
When I start in 2016, I was 
super spray. 

613
00:31:26,600 --> 00:31:27,400
And have a clue what I was 
doing. 

614
00:31:27,400 --> 00:31:28,600
I was listening to Gary 
vaynerchuk. 

615
00:31:28,600 --> 00:31:30,400
He was like look make content 
make content. 

616
00:31:30,400 --> 00:31:33,900
So I started making content and 
it went into the probably 2018 

617
00:31:33,900 --> 00:31:36,400
that I was consistently putting 
out two episodes a week, but I 

618
00:31:36,400 --> 00:31:39,500
haven't deviated since then, and
I feel like as is true with most

619
00:31:39,500 --> 00:31:41,600
things in life. 
Just the consistency aspect of 

620
00:31:41,600 --> 00:31:43,200
it. 
You want to have quality guest, 

621
00:31:43,200 --> 00:31:45,500
obviously, you want to be a 
quality interviewer, quality 

622
00:31:45,500 --> 00:31:47,500
host. 
But and you don't top of all 

623
00:31:47,500 --> 00:31:50,800
that just simply being 
consistent with it and digging 

624
00:31:50,800 --> 00:31:53,500
deep and not letting it not 
letting life, get in the way of 

625
00:31:53,500 --> 00:31:57,600
being the best podcast. 
You can basically, So true man, 

626
00:31:57,600 --> 00:31:59,100
so true. 
And I mean, just think about it.

627
00:31:59,100 --> 00:32:01,700
I mean, if we're, if we're still
talking through and looking 

628
00:32:01,700 --> 00:32:05,100
through the lens of, you know, 
the side Hustle, the 

629
00:32:05,100 --> 00:32:09,300
entrepreneur, the person wanting
to do whatever they want to do 

630
00:32:09,300 --> 00:32:11,300
for the rest of their life and 
make a living out of it. 

631
00:32:11,900 --> 00:32:14,400
Just think about the mentality 
in the approach that each 

632
00:32:14,400 --> 00:32:17,300
platform has. 
So let's say you want to really 

633
00:32:17,300 --> 00:32:19,000
you want to go in on Tick-Tock, 
right? 

634
00:32:19,200 --> 00:32:24,700
Well, you've got to stay 
hyper-vigilant and just glued to

635
00:32:24,700 --> 00:32:28,200
your phone and the Annette and 
just to stay on top of these 

636
00:32:28,200 --> 00:32:34,700
Trends and or be so. 
So, so unique and clever that 

637
00:32:34,700 --> 00:32:36,400
you can kind of basically create
your own. 

638
00:32:36,800 --> 00:32:38,600
So just wrap your head around 
that for a second. 

639
00:32:39,500 --> 00:32:41,300
Is that the life that I want for
myself? 

640
00:32:41,300 --> 00:32:42,700
Is that how I want to spend my 
time. 

641
00:32:42,800 --> 00:32:46,100
And if so, cool, maybe you're 
the person that just loves like 

642
00:32:46,100 --> 00:32:48,600
researching and finding all 
these Trends and just, you know,

643
00:32:48,600 --> 00:32:51,700
kind of dissecting what makes 
something viral and, you know, 

644
00:32:51,700 --> 00:32:53,400
getting really creative and 
dancing. 

645
00:32:53,400 --> 00:32:56,100
I think take talkers and short 
format content. 

646
00:32:56,100 --> 00:32:58,700
Sure. 
Format social media is where 

647
00:32:58,700 --> 00:33:00,700
some of the most creative people
lie. 

648
00:33:00,700 --> 00:33:03,100
Because they not only have to 
figure out what is trending. 

649
00:33:03,100 --> 00:33:05,200
How can I create it? 
How can I mimic it? 

650
00:33:05,200 --> 00:33:06,600
How can I put my own Flair on 
it? 

651
00:33:07,100 --> 00:33:09,300
So there's we need more those 
people for sure. 

652
00:33:09,500 --> 00:33:11,100
But is that how you want your 
data look? 

653
00:33:11,100 --> 00:33:15,700
Like, is that how you want your 
energy to be required of you 

654
00:33:15,700 --> 00:33:20,100
basically or what about the long
game? 

655
00:33:20,200 --> 00:33:22,700
What about instead of trying to 
be that flash in the pan right 

656
00:33:22,700 --> 00:33:24,800
here right now? 
And I hope that you stick around

657
00:33:25,400 --> 00:33:28,100
what if you can commit to 
Thinking and have your energy 

658
00:33:28,100 --> 00:33:30,600
and your time and your 
attention, go to something that,

659
00:33:30,800 --> 00:33:35,000
you know, when you start is 
going to be in it forever, the 

660
00:33:35,000 --> 00:33:38,900
Long Haul years down the road. 
That is where I have really, I 

661
00:33:38,908 --> 00:33:40,600
think now, we're kind of just 
talking about it. 

662
00:33:40,800 --> 00:33:44,400
I've really, really enjoyed 
looking back on that aspect. 

663
00:33:44,400 --> 00:33:47,800
It is. 
It is just this Slow Burn. 

664
00:33:47,900 --> 00:33:50,500
Instead of you know, trying to 
light the candle at both ends. 

665
00:33:50,500 --> 00:33:53,200
Well, I think it back sometimes 
being entrepreneur. 

666
00:33:53,200 --> 00:33:55,500
You're lighting the candle up 
down left, right? 

667
00:33:55,500 --> 00:33:59,300
I mean, you're sitting at home. 
Bitch on fire but but I mean, 

668
00:33:59,300 --> 00:34:01,900
it's just just think about it. 
There's opportunity everywhere 

669
00:34:01,900 --> 00:34:03,900
and every platform. 
Like I said, you know, we should

670
00:34:03,900 --> 00:34:06,700
respect each platform for what 
it is and the type of content 

671
00:34:06,700 --> 00:34:10,400
that it needs to have on it, but
just also recognize that in and 

672
00:34:10,400 --> 00:34:13,199
of yourself, like, how do you 
want to show up in the day? 

673
00:34:13,199 --> 00:34:15,400
And how do you want to live and 
operate? 

674
00:34:15,800 --> 00:34:18,400
And then, you know, choose 
accordingly, totally man. 

675
00:34:18,400 --> 00:34:20,900
So what all you get? 
What all do you sink your teeth 

676
00:34:20,900 --> 00:34:23,199
into as far as mediums go? 
You got the podcast. 

677
00:34:23,199 --> 00:34:24,800
Obviously. 
That's your focus. 

678
00:34:25,000 --> 00:34:28,300
You've got an Instagram. 
Do do you put your episodes on 

679
00:34:28,300 --> 00:34:31,400
YouTube as well. 
Do you have a tick tock like you

680
00:34:31,400 --> 00:34:33,199
do with other crazy mediums out 
there? 

681
00:34:33,199 --> 00:34:35,699
No. 
Yeah, so I've been dabbling. 

682
00:34:35,699 --> 00:34:38,000
Little bit more in the other 
ones. 

683
00:34:38,199 --> 00:34:41,300
I'll say actually how I really 
kind of got my start in the 

684
00:34:41,300 --> 00:34:44,600
whole social media. 
Game was YouTube back in 

685
00:34:44,600 --> 00:34:50,500
2014-15. 
Maybe I think is when I kind of 

686
00:34:50,500 --> 00:34:54,100
put my first video, I'm not 
guess what been 14 and that's 

687
00:34:54,100 --> 00:34:56,300
because all the people around 
me. 

688
00:34:56,400 --> 00:35:00,200
At the time in in the year, 
like, 2013-14, that's kind of 

689
00:35:00,207 --> 00:35:03,500
what people were doing. 
If you wanted to do that. 

690
00:35:03,500 --> 00:35:06,500
If you wanted to kind of be on 
social media, I'll say that, I 

691
00:35:06,500 --> 00:35:09,000
mean, Instagram was kind of 
taking off in a way and few 

692
00:35:09,000 --> 00:35:12,100
people were really skyrocketing.
You wanted to be an influencer, 

693
00:35:12,100 --> 00:35:14,900
a YouTuber, you know, do social 
media airport here. 

694
00:35:14,900 --> 00:35:17,400
It was YouTube. 
So I got my start in YouTube and

695
00:35:17,400 --> 00:35:19,600
I was kind of doing what was 
popular back then. 

696
00:35:20,900 --> 00:35:22,800
What I was seeing a lot of my 
peers, you know, I had a lot of 

697
00:35:22,800 --> 00:35:25,400
friends that were Youtubers of 
the time through what my brother

698
00:35:25,400 --> 00:35:28,000
was doing. 
Still does YouTube, he kills his

699
00:35:28,000 --> 00:35:32,700
YouTube game, but I was doing, 
you know, men's lifestyle 

700
00:35:32,700 --> 00:35:35,800
vlogging Fitness. 
Just a lot of a lot of kind of 

701
00:35:35,808 --> 00:35:38,000
that stuff and I would 
incorporate some military videos

702
00:35:38,000 --> 00:35:40,500
in there as well, just sharing 
my experience. 

703
00:35:40,800 --> 00:35:43,900
So I started a new YouTube and 
then it kind of grew into 

704
00:35:43,900 --> 00:35:48,500
Instagram and then it was the 
podcast and then ever afford 

705
00:35:48,500 --> 00:35:50,400
radio is definitely my biggest 
baby. 

706
00:35:50,400 --> 00:35:54,400
My biggest platform Instagram 
for me has been the slowest game

707
00:35:55,300 --> 00:35:59,300
ever. 
I've got a, I call myself like a

708
00:35:59,308 --> 00:36:02,600
micro micro micro influencer, if
that's even a thing, you know, 

709
00:36:02,600 --> 00:36:05,400
like 20,000 followers on 
Instagram, but they're all 

710
00:36:05,400 --> 00:36:07,900
really, really amazing people 
and they're all people would 

711
00:36:07,900 --> 00:36:10,400
just so cool. 
So many of them have been along 

712
00:36:10,400 --> 00:36:12,600
the journey with me. 
So it's like we've all grown 

713
00:36:12,600 --> 00:36:16,100
together. 
And yet ever bored radio we do 

714
00:36:16,100 --> 00:36:18,400
this year. 
We actually created its own 

715
00:36:18,400 --> 00:36:22,500
channel because this is another 
YouTube Creator mistake here. 

716
00:36:22,800 --> 00:36:26,300
How you start on one platform is
how this people expect. 

717
00:36:26,500 --> 00:36:29,200
Keep showing up. 
And so once I began to really 

718
00:36:29,200 --> 00:36:33,000
pour my heart, my soul and my 
content into the podcast. 

719
00:36:33,000 --> 00:36:36,100
And by that, I mean, filming 
everything in person having long

720
00:36:36,100 --> 00:36:38,400
for my video. 
I just put that up on my YouTube

721
00:36:38,400 --> 00:36:40,900
channel and straight up. 
It killed my channel. 

722
00:36:41,400 --> 00:36:43,800
So many people just like Chase. 
What is this? 

723
00:36:43,800 --> 00:36:44,300
Like? 
Why? 

724
00:36:45,000 --> 00:36:46,600
Why aren't you showing us? 
What you eat in a day? 

725
00:36:46,600 --> 00:36:48,000
Why are you showing us a grocery
haul? 

726
00:36:48,000 --> 00:36:51,800
Why are you vlogging in the gym?
And you know again see there's a

727
00:36:51,800 --> 00:36:53,900
my own lesson. 
I didn't respect the platform. 

728
00:36:53,900 --> 00:36:56,800
I didn't respect the content. 
I just thought oh I've got this 

729
00:36:56,800 --> 00:36:58,900
platform with x amount of 
followers and I grew my YouTube 

730
00:36:58,900 --> 00:37:03,600
channel to like like 23, 24, 
thousand subscribers, something 

731
00:37:03,600 --> 00:37:06,900
like that, you know, a lot of my
videos get 100 would get 

732
00:37:06,900 --> 00:37:10,000
hundreds of thousands of views. 
Once I started putting the 

733
00:37:10,000 --> 00:37:14,300
podcast content up there. 
It was just kind of crickets and

734
00:37:14,300 --> 00:37:17,600
it was a lesson in like hey 
chase this isn't the right 

735
00:37:17,600 --> 00:37:19,000
channel. 
There's a the right platform for

736
00:37:19,000 --> 00:37:21,800
this, kind of content, but also,
as a kind of a gut check for me 

737
00:37:21,800 --> 00:37:26,800
as a Creator. 
And as a, as a human that Maybe 

738
00:37:26,800 --> 00:37:30,600
what I want to do, what I love 
to do isn't the same thing as 

739
00:37:30,600 --> 00:37:34,100
what an audience that I have 
created up to this point once 

740
00:37:34,100 --> 00:37:35,300
from me. 
Mmm. 

741
00:37:35,900 --> 00:37:38,300
So I really try to respect like 
I keep saying that where I but I

742
00:37:38,308 --> 00:37:41,300
do I just keep trying to respect
each platform in its own way. 

743
00:37:41,500 --> 00:37:44,900
So podcast on podcasting. 
We like I said earlier this 

744
00:37:44,900 --> 00:37:46,000
year. 
We did create a YouTube channel 

745
00:37:46,000 --> 00:37:51,200
for ever Ford radio and long 
format on YouTube is so, so, so 

746
00:37:51,200 --> 00:37:53,100
hard to do. 
There are very few people have 

747
00:37:53,100 --> 00:37:55,100
seen master and do it. 
Well, I mean, anybody who has a 

748
00:37:55,100 --> 00:37:58,700
podcast on YouTube, Tube. 
Even with massive followings and

749
00:37:58,700 --> 00:38:01,300
other places. 
I mean have you can get a few 

750
00:38:01,300 --> 00:38:03,100
thousand views, you know, by 
that. 

751
00:38:03,100 --> 00:38:05,400
I mean like one to three 
thousand views on a YouTube 

752
00:38:05,900 --> 00:38:09,200
podcast, that's like 45 minutes 
to an hour plus like props to, 

753
00:38:09,200 --> 00:38:10,000
man. 
You're killing it. 

754
00:38:10,900 --> 00:38:14,500
So, we do put it up there just 
because I have chosen to make 

755
00:38:14,500 --> 00:38:17,200
the show in person. 
So, I film it all here in la la 

756
00:38:18,000 --> 00:38:21,100
and, you know, I film it in a 
studio and we're at my home. 

757
00:38:21,100 --> 00:38:26,700
And so because I that while the 
video content might not It might

758
00:38:26,700 --> 00:38:30,800
not do anything wild and crazy. 
It's just, it's a tool necessary

759
00:38:30,800 --> 00:38:32,600
for the connection component 
that I'm after. 

760
00:38:33,000 --> 00:38:36,300
I doing it in person in my being
there with that, with my guest 

761
00:38:36,300 --> 00:38:39,600
and having the time before 
during, and after to connect 

762
00:38:39,600 --> 00:38:41,300
with them. 
Because like I said earlier, 

763
00:38:41,300 --> 00:38:44,300
this platform has been the 
greatest springboard for me to 

764
00:38:44,700 --> 00:38:48,500
every other thing that I've been
doing and 9 out of 10 times. 

765
00:38:48,500 --> 00:38:51,300
It comes from that in-person 
connection that I have. 

766
00:38:52,200 --> 00:38:54,200
And then, you know, we've been 
chopping them up recently for 

767
00:38:54,200 --> 00:38:56,300
Tick-Tock just started kind of 
playing around. 

768
00:38:56,400 --> 00:38:58,600
Round over there. 
And I don't know if you can 

769
00:38:58,600 --> 00:39:00,400
relate, man. 
But so many things in podcasting

770
00:39:00,400 --> 00:39:02,600
space, especially now, with all 
these different platforms. 

771
00:39:02,900 --> 00:39:06,000
I'm just constantly, testing, I 
test things, in my show notes. 

772
00:39:06,000 --> 00:39:09,500
I test things in my episode 
laying they test things and IG 

773
00:39:09,500 --> 00:39:12,300
reels, and tick-tocks. 
So it's just a constant test. 

774
00:39:13,000 --> 00:39:16,300
No, totally main like the like 
my podcast has evolved quite a 

775
00:39:16,308 --> 00:39:18,600
bit over the years. 
Like, I started, you know, just 

776
00:39:18,600 --> 00:39:22,200
with a cheap Blue Yeti 
microphone USB mic, you know, 

777
00:39:22,200 --> 00:39:25,800
Bare Bones, everything, and it's
kind of grown to what it is now,

778
00:39:25,900 --> 00:39:29,400
but I've Certainly moved into 
this new facility with a big 

779
00:39:29,400 --> 00:39:31,800
studio in which I can actually 
bring guests on and I've had a 

780
00:39:31,808 --> 00:39:34,500
few guests here in person and 
the dynamic that you get with 

781
00:39:34,500 --> 00:39:36,200
having them in person. 
Like you were saying, as opposed

782
00:39:36,200 --> 00:39:39,400
to just doing a zoom call, like 
we're doing currently, it's just

783
00:39:39,400 --> 00:39:41,800
so much more heightened. 
So I think, you know, if you 

784
00:39:41,800 --> 00:39:44,900
have the means to do in person, 
that's definitely the way you 

785
00:39:44,900 --> 00:39:47,600
want to go most people that have
a podcast or just doing it 

786
00:39:47,600 --> 00:39:49,400
remotely right now, especially 
if they started during the 

787
00:39:49,400 --> 00:39:51,300
pandemic and everything was 
remote. 

788
00:39:51,300 --> 00:39:53,400
So I don't fault them there. 
But yeah, there's a whole 

789
00:39:53,400 --> 00:39:55,300
different vibe that comes with 
sitting across the table from 

790
00:39:55,300 --> 00:39:57,100
the guests. 
Damn, man. 

791
00:39:57,100 --> 00:39:58,700
Where are you in the world? 
Should we have done this in 

792
00:39:58,700 --> 00:40:00,500
person? 
I'm in Arkansas. 

793
00:40:00,500 --> 00:40:03,800
So quite a bit aways from LA but
we definitely has happened in 

794
00:40:03,800 --> 00:40:05,800
person. 
Yeah, dead, man. 

795
00:40:05,800 --> 00:40:07,700
Yeah. 
Well, you do a great job over 

796
00:40:07,700 --> 00:40:09,700
here. 
So no matter what I mean and I 

797
00:40:09,707 --> 00:40:14,500
say that with a grain of salt. 
I've had my whole first year. 

798
00:40:15,400 --> 00:40:22,400
No, he'll first two to two and a
half years, almost of my show 

799
00:40:22,400 --> 00:40:26,600
was all virtual was all remote 
and this is where again, You do 

800
00:40:26,600 --> 00:40:31,000
your job, right? 
And you show up at the peak of 

801
00:40:31,000 --> 00:40:35,000
your potential and personality 
and interest that still will 

802
00:40:35,000 --> 00:40:39,600
shine through totally. 
I am going to do my own horn 

803
00:40:39,600 --> 00:40:42,700
here, 22, but I'm just going to 
show you a really real life 

804
00:40:42,700 --> 00:40:48,200
example. 2018. 
It was like spring summer. 

805
00:40:48,800 --> 00:40:55,000
I I was contacted by someone on 
Lisa Bill use team Lisa up Tom 

806
00:40:55,000 --> 00:40:57,000
and Bill you the co-founders 
question attrition this 

807
00:40:57,200 --> 00:40:59,300
multi-billion dollar industry. 
I'm sure everybody has had a 

808
00:40:59,300 --> 00:41:03,800
Quest Bar in their life. 
So one on her team, listen to my

809
00:41:03,800 --> 00:41:07,000
show and she reached out and 
said, hey, would you be 

810
00:41:07,000 --> 00:41:09,300
interested in having Lisa on? 
Of course? 

811
00:41:09,300 --> 00:41:15,500
I said, yes. 
And that interview was so fun 

812
00:41:15,500 --> 00:41:19,700
and so meaningful and I did my 
job, right? 

813
00:41:19,700 --> 00:41:21,100
I did. 
Job, right. 

814
00:41:21,100 --> 00:41:25,200
And Lisa felt that install that 
and I mentioned to her that my 

815
00:41:25,200 --> 00:41:28,400
wife and I the time were 
planning to move out to LA. 

816
00:41:28,400 --> 00:41:30,900
It was going to be a few months 
of me a little while, but we 

817
00:41:30,900 --> 00:41:34,200
were already putting things in 
motion and she said something 

818
00:41:34,200 --> 00:41:36,300
and this is what I think is 
another great takeaway here. 

819
00:41:36,300 --> 00:41:39,400
For the power podcasting is 
level commitment of time that 

820
00:41:39,400 --> 00:41:40,600
the guest and the host and the 
audience. 

821
00:41:40,600 --> 00:41:44,700
All have, we're not going to 
commit to something half-ass. 

822
00:41:44,800 --> 00:41:46,800
We're not going to say things 
that we don't mean. 

823
00:41:47,900 --> 00:41:49,600
Especially someone like Lisa 
bill, you. 

824
00:41:49,700 --> 00:41:53,100
Mmm. 
Lisa said, amazing. 

825
00:41:53,100 --> 00:41:55,000
Let me know. 
When you all get here. 

826
00:41:55,100 --> 00:41:57,300
I would love to have you over. 
Would love to meet you in 

827
00:41:57,300 --> 00:42:02,300
person. 
And I said, okay, I'll take you 

828
00:42:02,300 --> 00:42:05,600
up on that, fast forward about 
six, seven months. 

829
00:42:06,000 --> 00:42:08,300
We get to La. 
I follow back up. 

830
00:42:08,400 --> 00:42:12,600
I say, hey, I'm here. 
Would love to take you up on 

831
00:42:12,607 --> 00:42:14,900
that, offer. 
I shit you not, maybe just a 

832
00:42:14,908 --> 00:42:18,400
couple days later. 
My wife and I were And Tom and 

833
00:42:18,400 --> 00:42:23,200
Lisas home. 
This massive massive Mansion up 

834
00:42:23,200 --> 00:42:28,400
in the hills of Los Angeles and 
Not only was just like a 

835
00:42:28,400 --> 00:42:32,400
meet-and-greet, but they invited
us, we sat on set live while 

836
00:42:32,400 --> 00:42:38,000
they recording for for Tom Show.
In back Theory, met Tom met Lisa

837
00:42:38,000 --> 00:42:41,900
and it didn't just end there 
like she stayed with us that I, 

838
00:42:42,000 --> 00:42:44,600
I can still feel her hugs. 
I've never been hugged by 

839
00:42:44,600 --> 00:42:47,300
somebody so many times in one 
interaction that I have. 

840
00:42:47,600 --> 00:42:50,000
That one day with Lisa, but she 
she took the time. 

841
00:42:50,000 --> 00:42:52,100
And again, she's running a 
multibillion-dollar industry 

842
00:42:52,100 --> 00:42:53,900
here. 
They're in the kind of now 

843
00:42:53,900 --> 00:42:56,900
removed. 
But this was Winter 2018. 

844
00:42:58,900 --> 00:43:02,300
And so she showed me around the 
entire set. 

845
00:43:02,300 --> 00:43:06,300
And when I say set, I mean set, 
like, I inside their home lives 

846
00:43:06,300 --> 00:43:08,400
Production, Studio quality of 
stuff that like, Warner 

847
00:43:08,400 --> 00:43:10,100
Brothers. 
Wish they had and all of our 

848
00:43:10,100 --> 00:43:12,400
team and our employees. 
And like, she spent like they 

849
00:43:12,400 --> 00:43:15,500
were shutting down for the day, 
but she stayed and she gave me 

850
00:43:15,500 --> 00:43:17,000
her time. 
And someone of that leveled. 

851
00:43:17,000 --> 00:43:20,600
That is the That is the most 
amazing gift anybody could ever 

852
00:43:20,600 --> 00:43:23,200
give me. 
So again, I say that and I've 

853
00:43:23,200 --> 00:43:26,600
gone back multiple times like 
they like Chase any time, here's

854
00:43:26,600 --> 00:43:28,800
our guest list, you know, 
whenever there's somebody you 

855
00:43:28,800 --> 00:43:32,200
want to kind of sit in on like 
let us know and I've gone back 

856
00:43:32,200 --> 00:43:35,400
multiple times multiple times. 
I met Jocko will not commit, all

857
00:43:35,400 --> 00:43:38,100
these other incredible guest 
and, you know, Lisa is there. 

858
00:43:38,100 --> 00:43:42,600
I even had Lisa back on the show
and we recorded in in the impact

859
00:43:42,600 --> 00:43:44,300
Theory Studio, we did in her 
studio. 

860
00:43:44,600 --> 00:43:46,900
And so it's just, there's 
opportunity. 

861
00:43:47,000 --> 00:43:49,900
There is joy. 
Joy, and there is all the level 

862
00:43:49,900 --> 00:43:51,500
of fulfillment that comes with 
something like this. 

863
00:43:51,500 --> 00:43:53,700
When you respect the platform 
and more importantly, respect 

864
00:43:53,700 --> 00:43:56,200
yourself and just just fully 
commit and go all in. 

865
00:43:56,500 --> 00:43:58,900
Well, the cool thing about long 
format conversations like you 

866
00:43:58,900 --> 00:44:02,800
have on a podcast and most 
podcaster, you know, 45 minutes 

867
00:44:02,800 --> 00:44:06,000
to an hour hour and a half. 
It's like you can't really fake.

868
00:44:06,200 --> 00:44:08,500
I mean, some people, probably 
can't but most people that have 

869
00:44:08,500 --> 00:44:11,900
any authenticity whatsoever. 
They don't want to fake for an 

870
00:44:11,900 --> 00:44:14,100
hour hour and a half. 
So like you really get a pretty 

871
00:44:14,100 --> 00:44:17,400
good idea what that person is 
like through the conversation. 

872
00:44:17,700 --> 00:44:20,000
Sitting there talking with him 
with like my Instagram post, 

873
00:44:20,000 --> 00:44:22,600
anybody can throw this, you 
know, Hot Topic blurb up there 

874
00:44:22,900 --> 00:44:24,700
and see what the likes and 
dislikes are. 

875
00:44:24,700 --> 00:44:27,900
But with with the podcast, like,
you're sitting there talking to 

876
00:44:27,900 --> 00:44:32,400
Lisa and she's able to sense 
your emotion coming through. 

877
00:44:32,400 --> 00:44:35,000
And when you do that, when you 
see the passion, when you see 

878
00:44:35,000 --> 00:44:37,100
the eyes light up, which is a 
good thing about doing it in 

879
00:44:37,100 --> 00:44:40,000
person. 
It's like you can't really fake 

880
00:44:40,000 --> 00:44:42,300
that. 
And that authenticity is 

881
00:44:42,500 --> 00:44:44,900
instantly recognized and people 
just feed on that. 

882
00:44:44,900 --> 00:44:46,900
They want more of it. 
So it just becomes this. 

883
00:44:47,200 --> 00:44:50,700
This Positive feedback loop of 
just furthering the 

884
00:44:50,900 --> 00:44:53,000
conversation, furthering the 
communication further and 

885
00:44:53,008 --> 00:44:55,600
relationships and you can't 
really get that in any other 

886
00:44:55,600 --> 00:44:58,000
medium. 
You said a man? 

887
00:44:58,000 --> 00:44:59,500
That's it. 
That's it. 

888
00:44:59,500 --> 00:45:02,500
I couldn't agree more. 
And I'll say this, too. 

889
00:45:02,500 --> 00:45:08,800
I mean, having of the last. 
Wow, like seven years now, 78 

890
00:45:08,800 --> 00:45:13,400
years almost, I'll say having 
grown up in and around and with 

891
00:45:13,400 --> 00:45:17,500
a lot of other influencers and 
YouTubers and create. 

892
00:45:17,600 --> 00:45:21,400
So to speak. 
With the exception of a couple, 

893
00:45:22,200 --> 00:45:27,100
the realest of the real people 
are on the Pod casting platform.

894
00:45:27,300 --> 00:45:30,200
Now, they may not have their own
show, a lot of them do, but they

895
00:45:30,200 --> 00:45:33,200
are people that love to do 
podcast. 

896
00:45:33,200 --> 00:45:35,600
They're usually on a lot of 
interviews and shows and things 

897
00:45:35,600 --> 00:45:37,900
like that. 
Real recognize real. 

898
00:45:38,000 --> 00:45:40,000
Basically. 
It's so easy. 

899
00:45:40,000 --> 00:45:42,600
Like you said to fake or to be 
one person on camera and another

900
00:45:42,600 --> 00:45:45,900
person off, you know, sometimes 
that works again, like I said, 

901
00:45:45,900 --> 00:45:48,100
going back to The Tick-Tock 
model versus podcast, you know, 

902
00:45:48,100 --> 00:45:50,700
just really do your time and 
Search and figure out. 

903
00:45:50,700 --> 00:45:54,200
What is the kind of person that 
is required for this platform. 

904
00:45:54,500 --> 00:45:59,300
And am I that type of person and
or am I willing to become that 

905
00:45:59,300 --> 00:46:01,600
type of person because it works 
for some people? 

906
00:46:01,600 --> 00:46:05,300
I a lot of YouTubers I see and 
know they are one person on 

907
00:46:05,300 --> 00:46:08,400
camera and one person off 
sometimes I feel like that's a 

908
00:46:08,408 --> 00:46:12,700
little misleading other times. 
I'll say that these people are 

909
00:46:12,700 --> 00:46:15,700
just very good at honoring and 
respecting the platform. 

910
00:46:15,900 --> 00:46:19,000
They know that when the cameras 
on they need to be on and that 

911
00:46:19,000 --> 00:46:21,300
is their opportunity. 
ER, tunity and even outlet, for 

912
00:46:21,300 --> 00:46:25,600
some people to kind of step into
more of that Entertainer that 

913
00:46:25,600 --> 00:46:29,000
educator that extrovert. 
Whereas when it's off, they just

914
00:46:29,000 --> 00:46:32,100
get to really go back to being 
their most true and authentic 

915
00:46:32,100 --> 00:46:35,000
self and I'm not here to cast 
shade or, you know, say it's 

916
00:46:35,000 --> 00:46:37,500
right and wrong, you know, I 
think people have just kind of 

917
00:46:37,500 --> 00:46:40,600
mastered the platform and what 
it takes to create and be 

918
00:46:40,600 --> 00:46:43,700
successful on it. 
But others are, others are 

919
00:46:43,707 --> 00:46:46,400
struggling. 
But people that are on the Pod, 

920
00:46:46,400 --> 00:46:49,600
casting platform, what you get 
in the conversation is what you 

921
00:46:49,600 --> 00:46:50,300
get. 
Real life. 

922
00:46:50,500 --> 00:46:53,700
Yeah, and personally, like, I've
never liked wearing a mask. 

923
00:46:53,700 --> 00:46:54,900
I don't it's just exhausting to 
me. 

924
00:46:54,900 --> 00:46:57,100
So, even when I do a YouTube 
videos, like, it's always just 

925
00:46:57,100 --> 00:47:00,100
me, like, people that finally 
meet me in person after they've 

926
00:47:00,300 --> 00:47:01,700
watched or listened to my 
content. 

927
00:47:01,700 --> 00:47:04,000
They always say, hey, look, 
you're exactly like I expect you

928
00:47:04,000 --> 00:47:06,300
to be, which is the best 
compliment, anybody. 

929
00:47:07,300 --> 00:47:10,000
Yeah, man, but podcast in 
school, man because it makes you

930
00:47:10,500 --> 00:47:12,200
a better Communicator in 
general. 

931
00:47:12,200 --> 00:47:14,600
Like, when I speak at 
conferences, I'm better for the 

932
00:47:14,600 --> 00:47:17,500
podcasting when I write a book. 
I'm better for the podcasting 

933
00:47:17,500 --> 00:47:19,600
like learning how to communicate
is. 

934
00:47:19,700 --> 00:47:23,300
Is something that podcasting I 
mean, you just you just become a

935
00:47:23,308 --> 00:47:26,400
better computer Communicator 
straightforward when you podcast

936
00:47:26,400 --> 00:47:29,600
because and I don't know about 
you but I don't do any prep work

937
00:47:29,700 --> 00:47:33,700
at all when I have guests on. 
I mean to me the way I my style 

938
00:47:33,700 --> 00:47:37,900
of podcasting is just simply 
have a totally unscripted random

939
00:47:37,900 --> 00:47:41,000
conversation, just see where it 
goes and when you do that, you 

940
00:47:41,008 --> 00:47:43,400
have to actually be listening to
your guests. 

941
00:47:43,500 --> 00:47:45,500
And then because you're actually
listening, you can have an 

942
00:47:45,500 --> 00:47:48,500
intelligent follow-up, 
conversation or comments and a 

943
00:47:48,508 --> 00:47:50,700
lot of people don't How to do 
that because they're never 

944
00:47:50,700 --> 00:47:51,900
really listening. 
They're just waiting for their 

945
00:47:51,900 --> 00:47:54,400
turn to speak. 
So that's I mean, that's first 

946
00:47:54,400 --> 00:47:56,000
and foremost. 
When it comes to communication, 

947
00:47:56,700 --> 00:47:57,700
Robert, That's it. 
Man. 

948
00:47:57,700 --> 00:48:00,400
That is it. 
And I realized that very 

949
00:48:00,400 --> 00:48:06,200
quickly, actually, my very first
interview ever, my buddy cushion

950
00:48:06,200 --> 00:48:08,500
goes on, was in town and him, 
and my brother are very, very 

951
00:48:08,500 --> 00:48:13,600
close, and he came and visited 
us 2000. 

952
00:48:14,400 --> 00:48:19,300
I think this was 2016. 15 16. 
Excuse me. 

953
00:48:19,700 --> 00:48:23,900
And he was my first interview 
and sat down with him. 

954
00:48:24,600 --> 00:48:28,000
And I did all the things. 
I thought I was supposed to do. 

955
00:48:28,000 --> 00:48:31,000
I had my phone there with notes 
and I had all these questions 

956
00:48:31,000 --> 00:48:33,500
and research and all these 
things that I do. 

957
00:48:33,500 --> 00:48:35,600
If I'm gonna be a good 
interviewer, I have to ask these

958
00:48:35,600 --> 00:48:37,300
types of questions. 
Have to be prepared. 

959
00:48:37,800 --> 00:48:40,500
I may be like the second 
question in. 

960
00:48:41,000 --> 00:48:43,100
I did just that man. 
I realize I'm missing the 

961
00:48:43,107 --> 00:48:46,300
conversation. 
I am just so focused. 

962
00:48:46,300 --> 00:48:49,500
On asking the next question that
I'm not present. 

963
00:48:49,700 --> 00:48:52,600
Therefore, this is going to be 
the same shit that anybody can 

964
00:48:52,600 --> 00:48:55,500
get anywhere else. 
That asked that he gets asked 

965
00:48:55,500 --> 00:48:58,400
the same question. 
So, I banned in that the same 

966
00:48:58,400 --> 00:49:01,900
way, and I mean II, don't 
research, anybody. 

967
00:49:01,900 --> 00:49:05,400
I mean, for me research is 
following you on Instagram for 

968
00:49:05,400 --> 00:49:07,800
me, research is having 
conversations, DM. 

969
00:49:07,800 --> 00:49:11,500
So maybe we meet in Life or 
you're a referral from a former 

970
00:49:11,500 --> 00:49:13,400
gas or somebody. 
I really trust and respect in 

971
00:49:13,400 --> 00:49:15,300
the space. 
I read your book. 

972
00:49:15,300 --> 00:49:18,400
I mean that's research for me. 
I'm not pouring over your 

973
00:49:18,400 --> 00:49:21,600
biography and you're Accolades 
and memorizing. 

974
00:49:21,600 --> 00:49:25,200
Your you know book front to back
so that I can show up and just 

975
00:49:25,200 --> 00:49:26,900
ask the most hard-hitting 
questions. 

976
00:49:27,200 --> 00:49:30,600
Now, I'm I'm choosing presence 
and I'm choosing. 

977
00:49:30,900 --> 00:49:33,400
Hey, this is a conversation. 
One importantly. 

978
00:49:33,600 --> 00:49:36,200
This is a relationship that I 
want to build or this is a 

979
00:49:36,200 --> 00:49:38,400
relationship. 
I want to nurture and in order 

980
00:49:38,400 --> 00:49:41,200
to do that. 
I can't be focused on what do I 

981
00:49:41,200 --> 00:49:42,000
say? 
What do I say? 

982
00:49:42,000 --> 00:49:42,800
What do I ask? 
No. 

983
00:49:42,800 --> 00:49:47,200
I need to be focused on the 
present and just honor them and 

984
00:49:47,200 --> 00:49:49,600
respect them. 
Yeah, 100%. 

985
00:49:49,600 --> 00:49:53,900
I feel like, you know, that that
is what shines through with 

986
00:49:53,900 --> 00:49:55,700
podcasting more so than any 
other medium. 

987
00:49:55,900 --> 00:49:57,900
And a lot of people like that 
are first getting to the game. 

988
00:49:57,900 --> 00:50:00,000
I don't know why it is that they
think that they have to have 

989
00:50:00,000 --> 00:50:02,900
this script to question. 
But any time I'd jump on a jump 

990
00:50:02,900 --> 00:50:05,100
on a lot of people's like people
invite me on they're showing 

991
00:50:05,100 --> 00:50:08,100
they've just started their 
podcast and instantly know when 

992
00:50:08,100 --> 00:50:10,400
they've got like a list of 
questions in front of him and 

993
00:50:11,200 --> 00:50:14,500
hand and always seems forced. 
And then I'll like it's obvious 

994
00:50:14,500 --> 00:50:17,000
that they've they're pretty new 
in the game and I'll just talk 

995
00:50:17,000 --> 00:50:18,900
with them after they've, you 
know finished recording on the 

996
00:50:18,908 --> 00:50:20,300
hey man. 
Just Throughout the questions 

997
00:50:20,300 --> 00:50:23,300
next time, just have it totally,
you know, casual organic 

998
00:50:23,300 --> 00:50:25,600
conversation. 
And then the day I feel like the

999
00:50:25,600 --> 00:50:28,600
listeners get a lot more out of 
that because if you're doing 

1000
00:50:28,600 --> 00:50:32,600
your job as a host, then you 
know what the next question 

1001
00:50:32,600 --> 00:50:33,900
should be in the people that are
listening. 

1002
00:50:33,900 --> 00:50:36,600
Like man, you're always asking 
the right questions as a 

1003
00:50:36,607 --> 00:50:39,800
follow-up and like that's what 
you want to just it feels 

1004
00:50:39,800 --> 00:50:41,400
natural. 
Like people want to be a fly on 

1005
00:50:41,400 --> 00:50:43,800
the wall of a natural 
conversation, not this interview

1006
00:50:43,800 --> 00:50:47,700
script. 
So true man, it's so true. 

1007
00:50:47,700 --> 00:50:51,800
And that's that's really I think
the easiest formula for success 

1008
00:50:51,800 --> 00:50:54,900
is that it is what you just 
said, whether you can be a 

1009
00:50:54,900 --> 00:50:57,500
podcaster where you're going to 
be whatever, especially with 

1010
00:50:57,500 --> 00:50:59,900
yourselves and just for the 
meaningful relationships with 

1011
00:50:59,900 --> 00:51:02,400
yourself and in your life. 
That's what it takes. 

1012
00:51:02,400 --> 00:51:04,500
That's what it takes to just be 
successful, no matter what 

1013
00:51:04,500 --> 00:51:06,400
Avenue you choose kind of 
percent man. 

1014
00:51:06,800 --> 00:51:08,100
Listen, I know you got a lot 
going on today. 

1015
00:51:08,100 --> 00:51:10,500
You got like four episodes you 
recording which, by the way, 

1016
00:51:10,500 --> 00:51:12,400
man, how do you do for episodes 
and desert type? 

1017
00:51:12,400 --> 00:51:15,900
So it's so here's a little kind 
of Is definitely speaking of 

1018
00:51:15,908 --> 00:51:18,300
formula for Success. 
This is helped me immensely. 

1019
00:51:18,700 --> 00:51:23,400
I adopted this formula. 
I guess I early 2020s been about

1020
00:51:23,400 --> 00:51:24,000
two years. 
Now. 

1021
00:51:25,300 --> 00:51:27,900
I have clearly defined tasks for
the day. 

1022
00:51:28,100 --> 00:51:31,500
So Monday, Tuesday, Wednesday, 
Thursday, Friday, I broken into.

1023
00:51:31,700 --> 00:51:34,300
These are the versions of me, 
and what I need to accomplish my

1024
00:51:34,300 --> 00:51:36,700
business. 
And I just prioritize those 

1025
00:51:36,700 --> 00:51:40,500
things so Tuesday and Wednesday 
for me are just podcasting days.

1026
00:51:40,800 --> 00:51:44,300
So, it's always, I always know 
if the Tuesday or Wednesday, I'm

1027
00:51:44,300 --> 00:51:45,500
in podcasting. 
Mode. 

1028
00:51:45,500 --> 00:51:47,800
And that's the only thing I need
to commit to nothing else 

1029
00:51:47,800 --> 00:51:50,100
matters because this is the only
thing that matters right here 

1030
00:51:50,100 --> 00:51:52,900
right now. 
And that allows me to just, you 

1031
00:51:52,900 --> 00:51:55,700
know, Bank them up to knock out 
back-to-back. 

1032
00:51:55,700 --> 00:52:01,300
I mean for for me and a day is 
kind of rare these days, but you

1033
00:52:01,300 --> 00:52:04,300
know, I always try to get at 
least two to three a day and 

1034
00:52:04,300 --> 00:52:06,900
that Tuesday, Wednesday and it 
just so happens with you know, 

1035
00:52:07,300 --> 00:52:10,800
where we are the calendar year. 
Just needing to get a couple 

1036
00:52:10,800 --> 00:52:13,400
more in the queue for next year 
and then also having the 

1037
00:52:13,400 --> 00:52:15,000
opportunity to be on the other 
side. 

1038
00:52:15,200 --> 00:52:16,400
Microphone, like I said here 
today. 

1039
00:52:16,400 --> 00:52:20,100
So yeah, it's record for my show
record for another show. 

1040
00:52:20,100 --> 00:52:23,500
Of course, my actual record for 
another show and then report for

1041
00:52:23,500 --> 00:52:24,900
another show. 
Nice. 

1042
00:52:25,200 --> 00:52:27,200
Do you do a lot of 
post-production edits or you let

1043
00:52:27,200 --> 00:52:31,100
it kind of just flow as is? 
So the audio and everything 

1044
00:52:31,100 --> 00:52:34,000
here. 
It's I'll say 99% of the time 

1045
00:52:34,400 --> 00:52:37,000
what we talked about on the show
and the conversation that we 

1046
00:52:37,000 --> 00:52:38,800
have is going to be what, what 
you hear. 

1047
00:52:39,700 --> 00:52:44,500
It's all kept in just to be, you
know, meaningful, but of course,

1048
00:52:45,400 --> 00:52:48,700
If there's like a section, you 
know, we just completely get off

1049
00:52:48,700 --> 00:52:52,400
topic or I just feel it's very, 
it's not valuable if it's not 

1050
00:52:52,400 --> 00:52:54,800
valuable for The Listener. 
I feel like if I'm losing 

1051
00:52:54,800 --> 00:52:57,300
interest during that portion, 
and that could be on me to, that

1052
00:52:57,300 --> 00:53:00,200
could be chased. 
You really didn't need to ask 

1053
00:53:00,200 --> 00:53:03,200
that question, or it was too 
much of a tangent or maybe 

1054
00:53:03,200 --> 00:53:05,800
something on the guest side of, 
they went on a tangent or they 

1055
00:53:05,800 --> 00:53:08,800
kind of went off topic. 
That I wanted for this show. 

1056
00:53:09,000 --> 00:53:10,800
I might cut that out. 
But honestly, it's pretty rare. 

1057
00:53:11,400 --> 00:53:12,300
Gotcha. 
Gotcha. 

1058
00:53:13,100 --> 00:53:14,400
I'm totally going off on rabbit 
hole right now. 

1059
00:53:14,400 --> 00:53:17,900
So this might be one of Tangent 
is when it comes to to gear and 

1060
00:53:17,900 --> 00:53:20,400
like a gear head when it comes 
to podcast and Equipment. 

1061
00:53:20,400 --> 00:53:22,200
Stuff. 
Are you using that road 

1062
00:53:22,200 --> 00:53:23,500
procaster? 
Whatever it's called? 

1063
00:53:23,900 --> 00:53:26,000
Yeah. 
So right now, I'm talking into 

1064
00:53:26,000 --> 00:53:30,700
my Shore sm7b microphone, which 
is plugged into my cloud lifter.

1065
00:53:31,500 --> 00:53:35,100
Lifting device is basically like
a little gain amplifier for the 

1066
00:53:35,100 --> 00:53:36,600
microphone. 
This is incredible microphone, 

1067
00:53:36,600 --> 00:53:40,200
but it's runs really quiet. 
So then I have that plugged into

1068
00:53:40,200 --> 00:53:44,800
my road Caster Pro soundboard 
and that's what I record my show

1069
00:53:44,800 --> 00:53:47,700
on. 
On virtually and person, it's 

1070
00:53:47,700 --> 00:53:49,600
amazing. 
You can run up to four lines 

1071
00:53:49,600 --> 00:53:52,100
into it. 
You can do Bluetooth a computer 

1072
00:53:52,100 --> 00:53:57,000
Bluetooth of phone USB. 
It's one hell of a tool man, and

1073
00:53:57,000 --> 00:54:00,000
it's a studio in a box. 
All right, we've got the exact 

1074
00:54:00,000 --> 00:54:02,600
same setup except I do not have 
that cloud lifter, but I've 

1075
00:54:02,600 --> 00:54:04,700
noticed that this, these Shure 
sm7b. 

1076
00:54:04,700 --> 00:54:06,600
These are super quiet. 
So that's all I need to fix and 

1077
00:54:06,600 --> 00:54:07,600
run. 
Yeah. 

1078
00:54:07,600 --> 00:54:11,000
Yeah, I highly recommend cloud 
is one of the most popular ones.

1079
00:54:11,000 --> 00:54:14,100
There are other microphone 
amplifiers out there. 

1080
00:54:14,100 --> 00:54:16,200
It's called an inline. 
Microphone, amplifier, 

1081
00:54:16,200 --> 00:54:18,700
amplifier. 
I think Dynamite is another 

1082
00:54:18,700 --> 00:54:23,000
brand but I've had the best 
success with cloud and it just 

1083
00:54:23,000 --> 00:54:27,400
it brings up the gain, kind of 
ahead of the time so you don't 

1084
00:54:27,400 --> 00:54:31,100
have to bring up the gain on the
soundboard so just keeps the 

1085
00:54:31,100 --> 00:54:32,800
noise down. 
It keeps the quality more 

1086
00:54:32,800 --> 00:54:34,100
consistent. 
Gotcha. 

1087
00:54:34,200 --> 00:54:35,400
Gotcha. 
Well you're gonna be the reason 

1088
00:54:35,400 --> 00:54:39,000
my podcast steps up a notch to 
so happy to help man. 

1089
00:54:39,300 --> 00:54:40,800
All right. 
Well where can people go to find

1090
00:54:40,800 --> 00:54:43,200
out more about you, follow 
along, listen to the podcast and

1091
00:54:43,200 --> 00:54:44,600
just dive deeper into your 
world, man. 

1092
00:54:45,300 --> 00:54:47,600
Yeah, you can come find me on 
one or two places. 

1093
00:54:47,600 --> 00:54:49,800
Pretty much. 
I'm hanging out on Instagram at 

1094
00:54:49,800 --> 00:54:55,600
Chase underscore tuning. 
The CH E WN ing or tune into 

1095
00:54:55,600 --> 00:54:58,300
ever Forward Radio anywhere. 
You're listening to podcasts. 

1096
00:54:58,300 --> 00:55:00,700
I say we have kind of three main
columns there on the show 

1097
00:55:00,700 --> 00:55:03,700
Fitness Nutrition mindset. 
Like I said, my background is 

1098
00:55:03,700 --> 00:55:05,200
all in health and fitness 
coaching. 

1099
00:55:05,200 --> 00:55:08,300
I was in the military for six 
years and when entrepreneur, I'm

1100
00:55:08,300 --> 00:55:10,300
a husband. 
So anything and everything that 

1101
00:55:10,300 --> 00:55:14,000
adds value to My overall 
Wellness, to my business, my 

1102
00:55:14,000 --> 00:55:16,400
mindset. 
I'm talking about on the show. 

1103
00:55:16,400 --> 00:55:19,700
We've got great guests and 
Experts of their own, right? 

1104
00:55:19,700 --> 00:55:23,200
That, come on and stay tuned. 
Come 2022. 

1105
00:55:24,600 --> 00:55:26,500
We're we're expanding a little 
bit. 

1106
00:55:26,500 --> 00:55:29,400
I'll I'm saying, I'm kind of 
having a sort of kind of 

1107
00:55:29,408 --> 00:55:30,500
co-host. 
Join me. 

1108
00:55:30,500 --> 00:55:34,200
So we're keep it in the family. 
My brother's gonna be hopping on

1109
00:55:34,200 --> 00:55:36,800
for quite a few more ever poured
radio. 

1110
00:55:37,100 --> 00:55:38,800
Nice man. 
If he didn't have that deep, 

1111
00:55:38,800 --> 00:55:43,700
baritone voice that you do that.
No, I guess, I guess during 

1112
00:55:43,700 --> 00:55:47,300
puberty. 
I got the voice and he got the 

1113
00:55:47,600 --> 00:55:51,900
pure raw dumb genetic strength. 
I mean, I can lift a mountain 

1114
00:55:51,900 --> 00:55:54,900
and he's only like 165 pounds. 
Yeah. 

1115
00:55:55,000 --> 00:55:57,400
He's now it's awesome. 
And I'm excited for him. 

1116
00:55:57,400 --> 00:55:59,800
Excited for what's coming in 
2020, to keep doing what you're 

1117
00:55:59,800 --> 00:56:01,300
doing. 
Keep fighting the good fight and

1118
00:56:01,300 --> 00:56:03,300
let's do this again sometime and
person next time. 

1119
00:56:03,800 --> 00:56:06,700
Oh, I love to, you know, I'm, 
I'm an East Coast guy on the 

1120
00:56:06,700 --> 00:56:09,200
southern guy. 
Myself originally from Virginia 

1121
00:56:09,200 --> 00:56:11,700
like almost damn near right on 
the border in North Carolina, 

1122
00:56:12,500 --> 00:56:14,900
and so men need someone back 
over that way. 

1123
00:56:15,100 --> 00:56:17,100
A, I don't have to look you up. 
And please, if you're ever in, 

1124
00:56:17,100 --> 00:56:20,200
lala don't hesitate to reach 
out, hundred percent man, kill 

1125
00:56:20,200 --> 00:56:22,300
them and take care, brother. 
Thanks, Robert. 

1126
00:56:22,300 --> 00:56:22,900
Thanks everybody.