1
00:00:00,040 --> 00:00:02,440
Well, hello ladies and gents, 
Robert Sykes, Keto savage.com. 

2
00:00:02,440 --> 00:00:04,800
Today we've got special guest 
Dane Paularino on the line. 

3
00:00:04,800 --> 00:00:07,040
He is the man behind Dad Bond 
Sculptors. 

4
00:00:07,280 --> 00:00:10,280
And he realized at 42 that he 
was headed on the wrong 

5
00:00:10,280 --> 00:00:12,120
trajectory in life. 
Turned his health around, turned

6
00:00:12,120 --> 00:00:14,480
his life around and got in great
shape. 

7
00:00:14,480 --> 00:00:17,360
And now he's helping other guys 
that have a similar story do the

8
00:00:17,360 --> 00:00:19,720
same. 
Super compelling conversation. 

9
00:00:19,720 --> 00:00:20,800
Really enjoyed chatting with 
him. 

10
00:00:20,800 --> 00:00:23,320
We talked about fitness, 
nutrition, training, habits, 

11
00:00:23,320 --> 00:00:26,120
routines, mindset, all the good 
stuff, all the building blocks 

12
00:00:26,120 --> 00:00:28,360
necessary to live your best 
life. 

13
00:00:28,360 --> 00:00:31,360
So with that, for the delay, sit
back, relax, enjoy the 

14
00:00:31,360 --> 00:00:43,480
conversation with Dane and we 
are live. 

15
00:00:43,480 --> 00:00:46,400
Dane, How are you, brother? 
Man, I'm doing so well, thank 

16
00:00:46,400 --> 00:00:48,160
you for asking. 
Hey man, I'm excited to be 

17
00:00:48,160 --> 00:00:51,360
chatting with you. 
So you are a dad of two and we 

18
00:00:51,360 --> 00:00:53,760
are going to be talking about 
how to get healthy again, I'm 

19
00:00:53,760 --> 00:00:55,680
assuming. 
So I want I want to dive in this

20
00:00:55,680 --> 00:00:57,560
back story, man. 
I feel like I'm a dad now as 

21
00:00:57,560 --> 00:00:59,640
well. 
And I look at my peers that I 

22
00:00:59,640 --> 00:01:02,680
grew up with and I was just 
talking about some about this to

23
00:01:02,680 --> 00:01:05,360
somebody last night. 
When you starts, you know, in 

24
00:01:05,360 --> 00:01:07,240
the high school years, 
everybody's pretty much on level

25
00:01:07,240 --> 00:01:08,920
playing field. 
And then based off of your 

26
00:01:08,920 --> 00:01:12,520
actions, the compound daily, you
can see that gap widening and 

27
00:01:12,520 --> 00:01:15,160
widening and widening if people 
are doing the unhealthy things 

28
00:01:15,480 --> 00:01:18,080
as life gets away from them. 
So just talk to me about that 

29
00:01:18,080 --> 00:01:19,360
man. 
Talk to me about the back story.

30
00:01:20,320 --> 00:01:23,760
Yeah, so I I've always been 
somewhat, you know, growing up, 

31
00:01:23,760 --> 00:01:25,360
I was an athlete. 
I played baseball, I played 

32
00:01:25,360 --> 00:01:29,080
basketball, played football, 
always in and around sports, 

33
00:01:29,080 --> 00:01:31,000
always competitive in that kind 
of arena. 

34
00:01:31,280 --> 00:01:34,000
Then college kind of took took 
hold, went down the college 

35
00:01:34,000 --> 00:01:36,960
path, still was kind of active, 
learned a little bit about 

36
00:01:36,960 --> 00:01:40,480
bodybuilding in in college, then
moved to Florida. 

37
00:01:41,080 --> 00:01:44,080
Florida was, you know, summer 
sun all year round. 

38
00:01:44,080 --> 00:01:48,400
So I was always somewhat lean 
and, and a gym goer to some 

39
00:01:48,400 --> 00:01:50,240
degree, right? 
But then life kind of took its 

40
00:01:50,240 --> 00:01:54,680
course for me from 25 to 35, got
really deep into my career, had 

41
00:01:54,680 --> 00:01:56,600
some success, was always kind of
training. 

42
00:01:57,160 --> 00:02:02,160
And then around 35 to 42, I had 
noticed things had really 

43
00:02:02,160 --> 00:02:05,520
changed for me. 
I wasn't consistent in in the 

44
00:02:05,520 --> 00:02:07,320
style of training that I was 
doing. 

45
00:02:07,840 --> 00:02:10,199
Lots of different fad workouts 
were coming out, lots of 

46
00:02:10,199 --> 00:02:12,200
different styles of eating was 
coming out. 

47
00:02:12,520 --> 00:02:17,240
You know, calisthenics, HIIT 
training, hypergrophy training, 

48
00:02:17,280 --> 00:02:22,960
keto, fasting, paleo, right, 
vegan, like all these different 

49
00:02:22,960 --> 00:02:25,400
things. 
So I just started changing up a 

50
00:02:25,400 --> 00:02:28,600
lot of my protocols and trying 
different things as I was 

51
00:02:28,600 --> 00:02:31,480
growing my business and now 
growing my family. 

52
00:02:31,920 --> 00:02:34,880
And one day for me the the 
realization was when I was about

53
00:02:34,880 --> 00:02:40,200
42 years old, I was doing group 
theory, Orangetheory group 

54
00:02:40,200 --> 00:02:43,880
fitness classes 5-6 days a week,
checking the box 'cause it was 

55
00:02:43,880 --> 00:02:47,200
super convenient, you know, I 
fasted for 16 hours a day. 

56
00:02:48,240 --> 00:02:50,880
I would then end my work day by 
going to one of these classes. 

57
00:02:50,880 --> 00:02:54,280
I'd burn like 809 hundred 
calories and then they go home 

58
00:02:54,280 --> 00:02:56,640
and just kind of didn't realize 
it, but I was eating back the 

59
00:02:56,640 --> 00:03:01,240
entire day's worth of calories 
in a couple of hours and did it 

60
00:03:01,240 --> 00:03:07,680
again, you know, repetitively 
for a good while, like a year. 

61
00:03:08,120 --> 00:03:11,400
And Long story short, man, I, I 
one day caught a picture of 

62
00:03:11,400 --> 00:03:13,440
myself in a transformation 
contest. 

63
00:03:13,440 --> 00:03:17,000
They took a picture of me and I 
was extremely angry that I 

64
00:03:17,000 --> 00:03:20,960
looked the way that I looked. 
You know, I was like, what, what

65
00:03:20,960 --> 00:03:23,680
am I doing here? 
Like this, what, what the hell 

66
00:03:23,680 --> 00:03:25,760
am I even training for? 
I don't look the part. 

67
00:03:25,760 --> 00:03:28,560
I don't feel the part. 
And then I realized like, I'm 

68
00:03:28,560 --> 00:03:31,600
not even the same person. 
I don't enjoy being me anymore. 

69
00:03:32,680 --> 00:03:35,720
And that really tied back into 
my self-confidence and my belief

70
00:03:35,720 --> 00:03:39,480
and, and that essentially when I
peeled that back further, it was

71
00:03:39,480 --> 00:03:42,640
like, well, you're not in a body
that you're proud of, so how can

72
00:03:42,640 --> 00:03:44,120
you expect other people to be 
proud of you? 

73
00:03:44,360 --> 00:03:48,160
Yes, I had success in my 
business, but I had I had there 

74
00:03:48,160 --> 00:03:52,040
was a trade off in in in 
exchange for that success, I 

75
00:03:52,040 --> 00:03:53,800
compromised my health and my 
happiness. 

76
00:03:54,080 --> 00:03:57,520
And so 42 I was really adamant 
about going out and really 

77
00:03:57,520 --> 00:04:00,360
finding one specific style of 
training that was going to be 

78
00:04:00,360 --> 00:04:03,080
optimal for me. 
One very specific style of 

79
00:04:03,080 --> 00:04:06,440
nutrition that I can follow and 
go deep in so that it fit into 

80
00:04:06,440 --> 00:04:09,040
my busy lifestyle so that it 
could be sustainable and then 

81
00:04:09,040 --> 00:04:12,240
ultimately get myself in a body 
that I'd be proud of and happy. 

82
00:04:12,720 --> 00:04:16,320
And so that was that was where 
the journey started and and has 

83
00:04:16,320 --> 00:04:19,480
led me to this point here today,
which is the founder of Dadbots 

84
00:04:20,000 --> 00:04:23,040
Sculpting. 
What, what was your, what, what 

85
00:04:23,040 --> 00:04:24,000
your business you're talking 
about? 

86
00:04:24,000 --> 00:04:26,640
Was that in in the fitness 
nutrition space or was it 

87
00:04:26,640 --> 00:04:28,880
totally unrelated? 
Totally unrelated. 

88
00:04:28,880 --> 00:04:32,480
Yeah, I built 2, very 2 leading 
head hunting firms. 

89
00:04:32,880 --> 00:04:36,280
So head hunting, not chasing 
criminals that didn't pay their 

90
00:04:36,280 --> 00:04:38,880
bail bonds. 
Some people, they're like, oh, 

91
00:04:38,920 --> 00:04:40,920
you're that guy. 
I'm like, no, head hunting 

92
00:04:40,920 --> 00:04:43,640
meaning recruiting, high level, 
high stakes recruiting. 

93
00:04:44,360 --> 00:04:49,520
So we did C level executives. 
So CEOSCTOS, CR, OS, chief 

94
00:04:49,600 --> 00:04:53,760
executive officers and then I 
launched my second business was 

95
00:04:53,760 --> 00:04:57,800
focused on product management 
function and this was all for 

96
00:04:57,800 --> 00:05:02,720
hyper growth software companies.
And so the first company took me

97
00:05:02,720 --> 00:05:04,920
7 years to build into a 7 figure
agency. 

98
00:05:04,920 --> 00:05:07,880
The second one which was more 
niche down, it took me less than

99
00:05:07,880 --> 00:05:10,200
three years to build that into a
7 figure agency. 

100
00:05:10,520 --> 00:05:13,240
And it was during that period, 
three years, I got married, I 

101
00:05:13,240 --> 00:05:17,560
had two children and woke up in 
a body that I was no longer 

102
00:05:18,200 --> 00:05:21,280
happy about. 
And so I realized, like, damn, 

103
00:05:21,280 --> 00:05:22,880
there was a cost for this 
success. 

104
00:05:23,080 --> 00:05:27,320
And I had to make a decision. 
Do I just continue to justify my

105
00:05:27,320 --> 00:05:31,640
bad habits, my bad eating and 
these insecurities and keep 

106
00:05:31,640 --> 00:05:33,560
masking them with career 
success? 

107
00:05:33,560 --> 00:05:37,080
Or do I, you know, go and try to
get it all because it didn't 

108
00:05:37,080 --> 00:05:40,080
need to be this or that. 
It could be this and that, you 

109
00:05:40,080 --> 00:05:43,720
know, and I, I wanted to make 
sure that I was the hero to my 

110
00:05:43,720 --> 00:05:45,520
kids. 
I was somebody that my wife 

111
00:05:45,520 --> 00:05:49,200
desired and I was somebody that 
could look myself in the mirror 

112
00:05:49,200 --> 00:05:51,320
every day and say, yeah, man, 
you know, I'm part of the person

113
00:05:51,320 --> 00:05:54,400
I'm looking at. 
And at that point, Robert, I was

114
00:05:54,400 --> 00:05:56,120
not man. 
I mean, I had, I looked at my 

115
00:05:56,120 --> 00:05:58,960
phone and I had maybe 3 selfies 
and they were like two of them 

116
00:05:58,960 --> 00:06:01,560
were on, on accident that I'd 
taken to myself. 

117
00:06:02,000 --> 00:06:06,760
I had almost no pictures with me
and my family, and it wasn't 

118
00:06:06,760 --> 00:06:09,320
because I wasn't proud of them, 
it was because I didn't like 

119
00:06:09,320 --> 00:06:12,080
being in front of the camera. 
I didn't like facing the reality

120
00:06:12,080 --> 00:06:14,480
that I was living. 
Yeah, I feel like a lot of 

121
00:06:14,480 --> 00:06:16,720
people can resonate with what 
you're saying, man. 

122
00:06:16,720 --> 00:06:18,520
A lot of people find themselves 
in these very shoes. 

123
00:06:18,520 --> 00:06:21,360
So like, when it comes to, you 
know, when you started slipping,

124
00:06:21,360 --> 00:06:23,400
because if you were in Florida, 
you were staying lean all year 

125
00:06:23,400 --> 00:06:25,160
round, You kind of grew up doing
sports. 

126
00:06:25,640 --> 00:06:29,800
Like is there any one thing that
you think is the primary driver 

127
00:06:29,800 --> 00:06:33,240
for why your health and 
composition started on the 

128
00:06:33,240 --> 00:06:34,720
decline? 
Like is there any one thing or 

129
00:06:34,720 --> 00:06:37,160
just the summation of all? 
Yeah, there's a couple of 

130
00:06:37,160 --> 00:06:38,200
things. 
I was actually just talking to 

131
00:06:38,200 --> 00:06:39,960
this about a buddy. 
So when I moved to, I live in 

132
00:06:39,960 --> 00:06:43,400
Charleston, SC, not liner now 
and my wife and I just picked up

133
00:06:43,400 --> 00:06:45,040
here, our head hunting firm had 
taken off. 

134
00:06:45,040 --> 00:06:49,080
There were two companies that we
were exclusive on and they were 

135
00:06:49,080 --> 00:06:51,320
in Charleston, so we were 
recruiting for them. 

136
00:06:51,480 --> 00:06:53,560
So we just decided to pick up 
and move here. 

137
00:06:53,880 --> 00:06:56,640
We didn't have any friends, we 
didn't have any social life. 

138
00:06:56,640 --> 00:06:58,160
We just kind of started our life
here. 

139
00:06:58,440 --> 00:07:01,680
But what I realized was there 
was no gym scene here. 

140
00:07:01,680 --> 00:07:04,520
Like there was no gym culture. 
There was no gym scene. 

141
00:07:04,800 --> 00:07:07,120
It was a little bit more 
seasonal than Florida. 

142
00:07:07,360 --> 00:07:10,120
So you had the ability to kind 
of get a little bit heavier and 

143
00:07:10,120 --> 00:07:13,040
wear baggier clothes in the 
winter and the fall, right? 

144
00:07:13,040 --> 00:07:15,080
And there was no like, hey, 
we're going to go to the beach 

145
00:07:15,080 --> 00:07:17,160
this weekend. 
Stress that was always in 

146
00:07:17,160 --> 00:07:20,760
Florida, right you always were 
in and around that hot sun and 

147
00:07:20,960 --> 00:07:23,840
when you're in that hot sun all 
year round, like you just don't 

148
00:07:23,840 --> 00:07:26,680
like feeling heavy clothes are 
sticking to you like you're just

149
00:07:26,680 --> 00:07:29,840
like this is miserable. 
So here you didn't feel that. 

150
00:07:29,840 --> 00:07:33,760
So we just slowly started 
fitting in, you know, with the 

151
00:07:33,760 --> 00:07:38,200
culture here and eating and 
drinking Ipas and just kind of 

152
00:07:38,520 --> 00:07:40,840
living this life of comfort, so 
to speak. 

153
00:07:41,360 --> 00:07:46,480
So that was one of them and then
two the my peers all looked like

154
00:07:46,480 --> 00:07:49,560
me or worse, you know, like I 
was part of I was a founding 

155
00:07:49,560 --> 00:07:54,160
member of an exclusive group 
down here called well, it's it's

156
00:07:54,160 --> 00:07:57,160
nations globally, it's called 
entrepreneurs organizations for 

157
00:07:57,160 --> 00:08:00,040
businesses that are doing a 
million of revenue or more. 

158
00:08:00,240 --> 00:08:02,600
And I was one of the youngest 
founding members in it at that 

159
00:08:02,600 --> 00:08:05,360
time and I was like one of the 
best shaped dudes and I was like

160
00:08:05,360 --> 00:08:09,560
32% body fat. 
That just tells you like the the

161
00:08:09,560 --> 00:08:12,760
standards were not really 
anywhere, you know what I'm 

162
00:08:12,760 --> 00:08:14,760
saying? 
So there wasn't there wasn't 

163
00:08:14,760 --> 00:08:18,200
that dude, like I like to say, 
like, you know, Andy ABS where 

164
00:08:18,200 --> 00:08:20,280
he was always around and you're 
like, damn, this dude, He's 

165
00:08:20,280 --> 00:08:22,920
always looking tight and right 
and, you know, making me feel 

166
00:08:22,920 --> 00:08:25,160
uncomfortable. 
There was nobody like that in my

167
00:08:25,160 --> 00:08:28,120
circle. 
So it wasn't until like I held a

168
00:08:28,120 --> 00:08:31,240
higher standard for myself and 
said like, no, I need to be that

169
00:08:31,240 --> 00:08:33,200
one. 
You know, I need to be the one 

170
00:08:33,640 --> 00:08:35,880
that starts getting comfortable 
being uncomfortable. 

171
00:08:36,000 --> 00:08:39,039
And I didn't care how people 
judged me anymore. 

172
00:08:39,320 --> 00:08:41,039
I didn't care that I was going 
to eat differently. 

173
00:08:41,039 --> 00:08:43,440
I didn't care that I was going 
to say no a lot more frequently 

174
00:08:43,440 --> 00:08:46,880
than I was saying yes. 
And because it was, it was like,

175
00:08:46,920 --> 00:08:49,760
I'm the guy that has to wake up 
every day in my body and I want 

176
00:08:49,760 --> 00:08:52,040
to be comfortable in it. 
It's funny, man, like we could 

177
00:08:52,040 --> 00:08:55,880
do a podcast all on psychology 
of composition in and of itself,

178
00:08:55,880 --> 00:08:58,480
but like I was talking just the 
other day about the important, 

179
00:08:58,480 --> 00:09:00,680
especially the holidays coming 
up, people get pressured and eat

180
00:09:00,680 --> 00:09:03,840
in certain ways or kind of 
shirking their responsibilities 

181
00:09:03,840 --> 00:09:06,880
towards their goal. 
And you just, I mean, when you 

182
00:09:06,880 --> 00:09:09,280
look at the people that you're 
around, you look at your inner 

183
00:09:09,280 --> 00:09:12,080
circle and if they're not 
conducive to your betterment, 

184
00:09:12,080 --> 00:09:15,680
then you got to like cut ties 
with a man or, you know, block 

185
00:09:15,680 --> 00:09:17,840
them out and compartmentalize 
that relationship so that it's 

186
00:09:17,840 --> 00:09:21,440
not dictating more aspects of 
your life, like the food you're 

187
00:09:21,440 --> 00:09:23,800
eating, the alcohol you're 
consuming, the training you're 

188
00:09:23,800 --> 00:09:26,280
doing, and you got to be the 
weird guy. 

189
00:09:26,280 --> 00:09:29,240
But like, at the end of the day,
the weird guy that's, you know, 

190
00:09:29,240 --> 00:09:32,280
super strict and regimented and,
and seeing success in multiple 

191
00:09:32,280 --> 00:09:35,200
facets of life, Those people, 
they pass judgement the 

192
00:09:35,200 --> 00:09:37,560
beginning, but all that judgment
passed just because they're 

193
00:09:37,960 --> 00:09:40,240
uncomfortable in their own skin.
They're wanting to bring you, 

194
00:09:40,320 --> 00:09:42,840
bring you down to their level so
they don't feel uncomfortable. 

195
00:09:42,840 --> 00:09:46,040
And that's just not 100%. 
Growth 100%. 

196
00:09:46,040 --> 00:09:48,480
That's one of the big things I 
teach my guys in the mindset 

197
00:09:48,800 --> 00:09:52,200
thing is like, hey, the first 
couple of months, like even 

198
00:09:52,200 --> 00:09:55,000
their spouses doubt them because
they've heard you say so much 

199
00:09:55,000 --> 00:09:57,400
shit, excuse my language over 
the years. 

200
00:09:57,400 --> 00:09:59,000
You were going to do this and 
you were going to do that and 

201
00:09:59,000 --> 00:10:00,360
you just never followed through,
right? 

202
00:10:00,360 --> 00:10:02,200
If you did, you wouldn't look 
and feel the way that you look 

203
00:10:02,200 --> 00:10:05,200
and feel. 
So they don't believe your word 

204
00:10:05,200 --> 00:10:06,480
because you don't believe your 
word. 

205
00:10:06,480 --> 00:10:08,360
You don't keep it to yourself. 
So why would they believe you're

206
00:10:08,360 --> 00:10:10,480
going to keep it to them? 
This is just another one of 

207
00:10:10,480 --> 00:10:11,880
these things you're going to try
to do. 

208
00:10:12,160 --> 00:10:15,200
So you've got to be somebody 
that slowly just instills and 

209
00:10:15,200 --> 00:10:17,400
relies on your habits and not on
the results. 

210
00:10:17,400 --> 00:10:20,360
You need to validate yourself on
your daily habits and not 

211
00:10:20,360 --> 00:10:23,000
validate yourself on the results
and trust that the process and 

212
00:10:23,000 --> 00:10:24,600
the habits are going to lead to 
the results. 

213
00:10:24,880 --> 00:10:27,960
But you have to do it long 
enough and consistent enough 

214
00:10:27,960 --> 00:10:31,240
where people start to realize 
this SOB isn't going to bend, 

215
00:10:31,560 --> 00:10:33,280
right? 
He's he's not giving up this 

216
00:10:33,280 --> 00:10:35,160
time. 
He keeps getting up early, he 

217
00:10:35,160 --> 00:10:38,320
keeps hitting his meals, he 
keeps going to the gym, right? 

218
00:10:38,360 --> 00:10:41,840
It's it's when they see you 
wavering on those daily habits 

219
00:10:41,840 --> 00:10:44,120
that they know I told you it 
wasn't going to stick. 

220
00:10:44,440 --> 00:10:47,120
So that's kind of Part 1, like 
making sure that I get these 

221
00:10:47,120 --> 00:10:50,280
guys to start right with 
installing 5 daily non 

222
00:10:50,280 --> 00:10:53,240
negotiables that that work for 
anyone. 

223
00:10:53,360 --> 00:10:56,160
And you know, like I always say,
like you can't have the body of 

224
00:10:56,160 --> 00:10:57,880
your dreams tomorrow. 
It's just not realistic. 

225
00:10:57,880 --> 00:10:59,920
You can't have it in a month. 
Sometimes you can't even have it

226
00:10:59,920 --> 00:11:02,800
in three months, but you can 
have the mindset and the habits 

227
00:11:02,800 --> 00:11:05,880
of your dreams tomorrow. 
Like literally, it's that easy. 

228
00:11:05,880 --> 00:11:08,880
And once you start creating that
better version of yourself, the 

229
00:11:08,880 --> 00:11:12,160
body comes around. 
But also all the people that are

230
00:11:12,160 --> 00:11:14,920
critics to you in the beginning,
because they will be critics 

231
00:11:14,920 --> 00:11:17,160
'cause you're eating 
differently, you're behaving 

232
00:11:17,160 --> 00:11:19,320
differently, you're making 
different decisions. 

233
00:11:19,320 --> 00:11:21,360
Be there. 
Some will even call you selfish.

234
00:11:21,720 --> 00:11:24,840
But really it's so that you can 
be selfless in the end and serve

235
00:11:24,840 --> 00:11:28,760
the people you love from a place
of true appreciation. 

236
00:11:29,320 --> 00:11:32,680
And so the process for them is 
like one, get you out of your 

237
00:11:32,680 --> 00:11:34,720
own way so that you could serve 
the people you love and care 

238
00:11:34,720 --> 00:11:37,440
about, which is your kids, your 
family, your employees, your 

239
00:11:37,440 --> 00:11:40,040
community. 
But you can't do that until you 

240
00:11:40,600 --> 00:11:42,680
love and appreciate yourself, 
right? 

241
00:11:42,720 --> 00:11:45,720
And you can't get to that place 
until you do things on a daily 

242
00:11:45,720 --> 00:11:47,280
basis that you're proud of. 
Yeah. 

243
00:11:47,480 --> 00:11:50,600
And then, yeah, I feel like one 
of my favorite quotes is, you 

244
00:11:50,600 --> 00:11:53,400
know, we don't rise to the level
of our dreams and aspirations. 

245
00:11:53,400 --> 00:11:55,560
We fall to the level of our 
habits and routines. 

246
00:11:55,560 --> 00:11:58,120
And that's like so true with 
with everything in life, but 

247
00:11:58,120 --> 00:12:00,280
especially in the composition 
you're in. 

248
00:12:00,920 --> 00:12:05,120
Yes, 100% man. 
It's it's, it's not how it's who

249
00:12:05,240 --> 00:12:08,000
like who do I need to become to 
pull this off? 

250
00:12:08,480 --> 00:12:10,840
Like that's the question. 
I like if you looked at my 

251
00:12:10,840 --> 00:12:13,160
brand, my brand talks about a 
couple of things. 

252
00:12:13,160 --> 00:12:15,760
One, it's, it's being the 
standard, right? 

253
00:12:15,760 --> 00:12:18,040
Being the one in your circle 
that sets the standard. 

254
00:12:18,440 --> 00:12:20,560
And I would tell my guys the 
last couple of weeks in our 

255
00:12:20,560 --> 00:12:23,640
group coaching call, like you 
guys are going to be the one 

256
00:12:23,640 --> 00:12:25,680
this holiday season. 
You're going to be the one that 

257
00:12:25,680 --> 00:12:28,440
people look and go, well, what 
the F happened to this dude? 

258
00:12:28,880 --> 00:12:30,840
You know, I didn't even know you
were doing this. 

259
00:12:30,840 --> 00:12:33,200
What have you been doing? 
How have you been doing it? 

260
00:12:33,200 --> 00:12:35,840
How long did this take be that 
one, right? 

261
00:12:35,840 --> 00:12:39,080
Because when you're that one, 
people are one, curious about 

262
00:12:39,080 --> 00:12:40,560
it. 
And two, when they're curious, 

263
00:12:40,560 --> 00:12:42,120
it gives you the ability to 
influence. 

264
00:12:42,400 --> 00:12:45,080
And if you're a well intended 
man, there's nothing more 

265
00:12:45,080 --> 00:12:46,880
powerful than the power of 
influence. 

266
00:12:46,880 --> 00:12:49,880
But you cannot influence anyone,
including your children, your 

267
00:12:49,880 --> 00:12:53,120
wife, until they're curious 
about your habits, behaviors and

268
00:12:53,120 --> 00:12:55,360
results. 
So you have to be able to have 

269
00:12:55,360 --> 00:12:58,720
those in your life. 
And then two, it's creating that

270
00:12:58,880 --> 00:13:01,120
better version of yourself. 
Who do I need to become? 

271
00:13:01,120 --> 00:13:04,480
Meaning, where do I want to be 
30, sixty, 90 days? 

272
00:13:04,640 --> 00:13:06,360
What do I want to look like in 
two years? 

273
00:13:06,360 --> 00:13:09,760
And what are the habits of those
people who, what habits and 

274
00:13:09,760 --> 00:13:13,120
routines and rituals do I need 
to make my own to become that 

275
00:13:13,120 --> 00:13:15,360
person? 
And don't worry about the how, 

276
00:13:15,480 --> 00:13:18,880
right, Just The Who is the most 
important thing and act from 

277
00:13:18,880 --> 00:13:21,200
that place. 
So that's why, like you said, 

278
00:13:21,200 --> 00:13:25,080
man, it's it's all about the 
habits you, you strike together 

279
00:13:25,360 --> 00:13:29,880
a day of of 55 habits that start
with the early wake up call, 

280
00:13:29,880 --> 00:13:32,280
like getting up early before 
everyone else, Like, Hey, pat 

281
00:13:32,280 --> 00:13:34,280
yourself on the back, man. 
I got up when I didn't want to 

282
00:13:34,280 --> 00:13:37,800
get up two, I put some right 
information in my mindset, 

283
00:13:37,800 --> 00:13:38,960
right? 
Help me understand. 

284
00:13:38,960 --> 00:13:42,160
I can control the controllable 
and I can control how I respond 

285
00:13:42,160 --> 00:13:43,760
to things, but I can't control 
everything. 

286
00:13:44,320 --> 00:13:47,560
Three, get that body moving, get
out and release those endorphins

287
00:13:47,560 --> 00:13:50,880
sweat, right? 
Show up for yourself there. 4 

288
00:13:50,880 --> 00:13:53,720
follow a meal plan. 
That meal plan is 3-4 or five 

289
00:13:53,720 --> 00:13:55,360
meals. 
But every time you hit one, 

290
00:13:55,560 --> 00:13:57,960
that's a micro victory for you, 
right? 

291
00:13:57,960 --> 00:13:59,760
These are little guardrails 
throughout the day. 

292
00:13:59,760 --> 00:14:02,080
They keep saying I'm winning, 
I'm choosing health, I'm 

293
00:14:02,080 --> 00:14:04,120
choosing happiness, I'm choosing
me. 

294
00:14:04,480 --> 00:14:06,840
And then five, I always say the 
most important one, don't 

295
00:14:06,840 --> 00:14:09,520
sabotage yourself and and create
a life you need to escape from, 

296
00:14:10,560 --> 00:14:13,840
sustain from drugs and alcohol, 
Pull those things out like 

297
00:14:13,840 --> 00:14:16,720
create a life that you're so 
happy and content with that you 

298
00:14:16,720 --> 00:14:19,600
never need to escape. 
And when guys start doing that 

299
00:14:19,600 --> 00:14:22,720
and it happens one day in the 
two days, two days into a week, 

300
00:14:22,720 --> 00:14:25,240
week in the two weeks, 2 weeks 
into three months, they're a 

301
00:14:25,240 --> 00:14:27,040
completely different human 
being. 

302
00:14:27,480 --> 00:14:30,040
And then they take on that new 
identity, and that new identity 

303
00:14:30,040 --> 00:14:31,560
is the place now the new 
standard. 

304
00:14:32,440 --> 00:14:34,160
Totally, man. 
Those are the five negotiables 

305
00:14:34,160 --> 00:14:36,560
you referenced earlier. 
Yeah, those are it. 

306
00:14:36,920 --> 00:14:39,280
Yeah, I, I can totally relate 
with all, all of those, man. 

307
00:14:39,280 --> 00:14:42,360
I feel like from a practical 
standpoint, people 

308
00:14:42,360 --> 00:14:46,200
overcomplicate things like the, 
the, the beauty of it is just 

309
00:14:46,200 --> 00:14:49,160
the compounding of time. 
And if, if you have those non 

310
00:14:49,160 --> 00:14:51,680
negotiables in your life, like 
I've been doing keto now for, 

311
00:14:51,760 --> 00:14:54,560
for 10 years, I'm in strict keto
without a single deviation 10 

312
00:14:54,560 --> 00:14:56,920
year span. 
And it's easy and effortless to 

313
00:14:56,920 --> 00:15:00,120
me because I operate within a 
realm of non negotiables. 

314
00:15:00,400 --> 00:15:03,560
And so many people look at 
decisions they make throughout 

315
00:15:03,560 --> 00:15:06,920
the day, and every one of those 
decisions taps into your 

316
00:15:06,920 --> 00:15:09,200
limited, finite resource of 
willpower. 

317
00:15:09,200 --> 00:15:11,120
There's a reserve, then you've 
only got so much of it. 

318
00:15:11,120 --> 00:15:14,200
But if you set non negotiables 
in place where you're not having

319
00:15:14,200 --> 00:15:17,360
to allocate all this decision 
fatigue to making these choices,

320
00:15:17,680 --> 00:15:20,280
then you're not tapping into 
that willpower and it just 

321
00:15:20,280 --> 00:15:22,240
becomes effortless. 
It becomes sustainable. 

322
00:15:22,400 --> 00:15:25,360
And that, compounded over time 
results in whatever outcome you 

323
00:15:25,360 --> 00:15:28,360
desire. 
So it's 100% right. 

324
00:15:28,360 --> 00:15:31,880
It's like when guys resisted at 
first, there's always this one 

325
00:15:31,880 --> 00:15:33,480
because it's different for them,
right? 

326
00:15:33,760 --> 00:15:38,040
But when they get 3 or 4 weeks 
in and they stop like 

327
00:15:38,040 --> 00:15:41,840
negotiating with themselves and 
they just execute the plan, then

328
00:15:41,840 --> 00:15:45,440
they realize, wow, I have so 
much more mental space. 

329
00:15:45,440 --> 00:15:48,120
I have so much more energy 
because I didn't realize how 

330
00:15:48,120 --> 00:15:50,760
much decision fatigue was 
happening on a daily basis, 

331
00:15:51,040 --> 00:15:53,400
right between what I'm going to 
eat, what I'm going to eat it, 

332
00:15:53,400 --> 00:15:55,320
how I'm going to respond, my 
body is going to respond to 

333
00:15:55,320 --> 00:15:57,680
that. 
So much goes into that when you 

334
00:15:57,680 --> 00:16:00,000
just remove it and say this is 
what I'm eating, it's non 

335
00:16:00,000 --> 00:16:01,920
negotiable. 
This is when I eat it. 

336
00:16:01,920 --> 00:16:04,840
This is how much I eat of it and
here's why I eat it. 

337
00:16:04,840 --> 00:16:07,760
I know why I'm doing these 
things and it's just, it's just 

338
00:16:07,760 --> 00:16:10,200
execution, right? 
It's we're not chasing flavor, 

339
00:16:10,200 --> 00:16:11,920
but we're just saying this is my
fuel. 

340
00:16:12,320 --> 00:16:15,480
It allows you to go and start 
new businesses, create the 

341
00:16:15,480 --> 00:16:18,600
partnership of your dreams, you 
know, attract the woman of your 

342
00:16:18,600 --> 00:16:21,200
of your dreams. 
It like it's so much more opens 

343
00:16:21,200 --> 00:16:24,720
up when you just release the 
that decision fatigue and just 

344
00:16:24,720 --> 00:16:26,840
say this is just what it is and 
I'm not going to negotiate with 

345
00:16:26,840 --> 00:16:29,320
myself. 
Not to mention like from a, a, a

346
00:16:29,320 --> 00:16:31,800
sheer meal prep stint, like when
I'm going to prep, when I'm a 

347
00:16:31,800 --> 00:16:35,320
competition prep, I have all my 
food meal prepped for the week. 

348
00:16:35,320 --> 00:16:38,960
It's in Tupperware ready to go. 
And I just don't ever think 

349
00:16:38,960 --> 00:16:41,040
about it and I don't ever 
deviate from it because I don't 

350
00:16:41,040 --> 00:16:44,560
want to waste the food and it's 
always cooked and ready to rock.

351
00:16:44,560 --> 00:16:48,640
And like, if, if all of my 
clients just simply did that, 

352
00:16:48,640 --> 00:16:51,200
like had everything because I, 
I, I changed macros on a weekly 

353
00:16:51,200 --> 00:16:52,840
basis. 
So I've got everything allocated

354
00:16:52,840 --> 00:16:54,440
for the week. 
If I've got that meal prep 

355
00:16:54,440 --> 00:16:58,600
dialed in, the, there's just, 
there's no, there's no room for 

356
00:16:58,600 --> 00:17:00,080
failure. 
Like you can have everything 

357
00:17:00,080 --> 00:17:02,960
else fall around apart around 
you, but if you get that dialed 

358
00:17:02,960 --> 00:17:05,400
in, then you're still going to 
be making forward progress and 

359
00:17:05,400 --> 00:17:07,920
momentum. 
But like, just simply doing that

360
00:17:08,160 --> 00:17:10,839
not only allows you to reach the
goal much more effectively and 

361
00:17:10,839 --> 00:17:15,480
efficiently, but also the amount
of time and money you save in 

362
00:17:15,800 --> 00:17:18,160
going out, getting something to 
eat and going to a restaurant, 

363
00:17:18,160 --> 00:17:20,640
looking at the menu, like all 
that nonsense you can just do 

364
00:17:20,640 --> 00:17:23,440
away with. 
The totally true man, it's 

365
00:17:23,480 --> 00:17:26,480
that's the that's that's the 
beauty that I try to convey to 

366
00:17:26,480 --> 00:17:28,160
guys. 
I'm like, you guys don't 

367
00:17:28,160 --> 00:17:30,760
realize, like you may look at it
as well, I'm eating the same 

368
00:17:30,760 --> 00:17:32,240
thing every day or all these 
things. 

369
00:17:32,240 --> 00:17:35,400
But like when you really value 
your life and what you can give 

370
00:17:35,400 --> 00:17:38,440
to this world and you realize 
how much stock you're putting in

371
00:17:38,440 --> 00:17:41,840
to just random food and you 
remove that decision and you 

372
00:17:41,840 --> 00:17:44,800
trust like this food is going to
help me become the person I want

373
00:17:44,800 --> 00:17:46,080
to become. 
It's going to give me healthier 

374
00:17:46,080 --> 00:17:47,160
thoughts. 
It's going to give me a better 

375
00:17:47,160 --> 00:17:49,000
looking body. 
It's going to raise my 

376
00:17:49,000 --> 00:17:51,800
confidence. 
Then you, you never go back. 

377
00:17:52,000 --> 00:17:55,040
You slowly realize like, wow, 
why did I wait so long? 

378
00:17:55,040 --> 00:17:56,520
And it's really not that they 
wait so long. 

379
00:17:56,800 --> 00:17:58,960
I always say to guys like, this 
isn't your fault, man. 

380
00:17:58,960 --> 00:18:01,800
Like, you just didn't have the 
knowledge, the competency to 

381
00:18:01,800 --> 00:18:04,680
know how to put this together. 
You know, like, think about it, 

382
00:18:04,680 --> 00:18:05,920
Robert. 
Like, I don't know you. 

383
00:18:06,040 --> 00:18:07,440
Are you married? 
Yeah, yeah. 

384
00:18:07,840 --> 00:18:09,680
Yeah, like you, you get married 
right now. 

385
00:18:09,680 --> 00:18:10,960
You got to be the best husband, 
right? 

386
00:18:10,960 --> 00:18:13,280
You got to adapt to this other 
person that's had this whole 

387
00:18:13,280 --> 00:18:14,880
other life, and now they're in 
your life. 

388
00:18:14,880 --> 00:18:17,400
And now there's always growing 
pains in the first couple of 

389
00:18:17,400 --> 00:18:19,160
years. 
If you run a business, now you 

390
00:18:19,160 --> 00:18:21,840
got to run a business every day.
You got to execute systems and 

391
00:18:21,840 --> 00:18:24,080
you got to please customers, and
you got to get customers and you

392
00:18:24,080 --> 00:18:26,200
got to deliver. 
And, oh, now we have a baby. 

393
00:18:26,200 --> 00:18:27,400
You know, I got to be there for 
the baby. 

394
00:18:27,400 --> 00:18:29,920
So I got to be the perfect dad. 
Oh, we need vacations for this 

395
00:18:29,920 --> 00:18:31,240
family. 
Oh, I got to plan those 

396
00:18:31,240 --> 00:18:32,920
vacations. 
And hey, don't forget about 

397
00:18:32,920 --> 00:18:34,200
retirement. 
Oh, you got it. 

398
00:18:34,200 --> 00:18:36,080
I got a plan for every time. 
Hey, these kids are going to 

399
00:18:36,080 --> 00:18:37,320
need to go to school. 
School. 

400
00:18:37,320 --> 00:18:40,160
So you got all these things that
the man is man is responsible 

401
00:18:40,160 --> 00:18:42,200
for, right? 
It's like, oh, and now I got to 

402
00:18:42,200 --> 00:18:45,920
look the part. 
It's like, and did that fall so 

403
00:18:45,920 --> 00:18:50,440
low on the totem pole, Right. 
It's like, I just need to get to

404
00:18:50,440 --> 00:18:52,120
the gym. 
Like, as long as I like, I say 

405
00:18:52,120 --> 00:18:53,760
I'm good, man. 
I got an hour routine. 

406
00:18:53,760 --> 00:18:56,120
Yeah, but are you getting good 
results with that hour routine? 

407
00:18:56,120 --> 00:18:58,480
You just checking the box. 
If you're not getting results 

408
00:18:58,480 --> 00:18:59,920
that you're proud of, then 
you're just going through the 

409
00:18:59,920 --> 00:19:01,320
routine. 
Which 90? 

410
00:19:01,320 --> 00:19:05,040
Fuck 8% of the people that go to
big commercial gyms go through 

411
00:19:05,040 --> 00:19:06,800
the same routine. 
They look the same year and in 

412
00:19:06,800 --> 00:19:08,320
year out. 
I'm like, why do you even come? 

413
00:19:09,240 --> 00:19:12,520
You know, like at least be, be 
confident in the area that 

414
00:19:12,520 --> 00:19:14,600
you're investing an hour in so 
you can get the results that 

415
00:19:14,600 --> 00:19:15,880
you're coming for. 
Yeah. 

416
00:19:16,120 --> 00:19:18,320
And so that's a big piece. 
You know, that's a big piece of 

417
00:19:18,320 --> 00:19:19,600
it. 
It's like, if you're going to do

418
00:19:19,600 --> 00:19:21,520
the work, why not actually look 
the part? 

419
00:19:21,520 --> 00:19:24,840
Why not feel the part? 
And you know, you, you can do 

420
00:19:24,840 --> 00:19:27,360
that with just getting the right
information and then applying 

421
00:19:27,360 --> 00:19:29,160
it. 
And then just like you scale 

422
00:19:29,160 --> 00:19:31,360
your business, just like you 
scale your marriage, you scale 

423
00:19:31,360 --> 00:19:35,160
your health and Wellness with a 
system that's repeatable and and

424
00:19:35,160 --> 00:19:37,680
is guaranteed to give you the 
results that you want and you 

425
00:19:37,680 --> 00:19:41,600
calibrate along the way. 
So I tell guys like once I give 

426
00:19:41,600 --> 00:19:45,600
you the system and give you the 
blueprint right on the tow boat,

427
00:19:46,640 --> 00:19:48,440
but eventually I just become the
guide. 

428
00:19:48,880 --> 00:19:50,240
And that's always a great place,
man. 

429
00:19:50,240 --> 00:19:53,200
I love when guys get to this 
place where they get the results

430
00:19:53,200 --> 00:19:54,720
and they have not been able to 
get in years. 

431
00:19:55,280 --> 00:19:58,520
They get a lot more interested 
because they believe again, you 

432
00:19:58,520 --> 00:20:00,920
know, they start feeling like, 
dude, I haven't been this way 

433
00:20:00,920 --> 00:20:02,960
since I was in college 
wrestling. 

434
00:20:03,240 --> 00:20:05,040
I haven't fit in these clothes 
in 10 years. 

435
00:20:05,040 --> 00:20:07,840
It's like now they see like, 
maybe it's not too late. 

436
00:20:07,840 --> 00:20:09,360
Maybe I'm not too old, maybe 
it's not. 

437
00:20:09,360 --> 00:20:12,280
Maybe I don't have bad genetics.
Maybe I can do this. 

438
00:20:12,560 --> 00:20:15,320
And that's the gift, you know, 
that's the gift that I love. 

439
00:20:16,280 --> 00:20:18,200
From my experience being able to
give to other men. 

440
00:20:18,200 --> 00:20:20,720
A. 100% men. 
So I'll definitely talk about 

441
00:20:20,720 --> 00:20:23,160
the training, but before we do 
that, let's talk about the 

442
00:20:23,160 --> 00:20:25,360
nutrition. 
So we talked about the meal prep

443
00:20:25,360 --> 00:20:27,640
and the importance of removing 
the variables from the equation 

444
00:20:27,640 --> 00:20:29,200
in that regard. 
But how do you personally 

445
00:20:29,200 --> 00:20:31,800
structure your nutrition? 
Like are you following a 

446
00:20:31,800 --> 00:20:34,480
specific type of diet are you 
doing and what what are you 

447
00:20:34,480 --> 00:20:37,080
doing? 
Yeah, so I've done it all for 

448
00:20:37,080 --> 00:20:40,360
me, which worked with what I 
ended up going back to when I 

449
00:20:40,360 --> 00:20:44,400
look the way that I looked, 
which is 30% body fat, I had 

450
00:20:44,560 --> 00:20:47,600
inflammation all throughout my 
body because I was drinking Ipas

451
00:20:47,920 --> 00:20:51,520
and that was just causing havoc.
I was eating seed oils, fried 

452
00:20:51,520 --> 00:20:54,040
foods, French fries, pizza, all 
these different things. 

453
00:20:54,480 --> 00:20:57,600
I just went back and said like, 
all right, I need to scratch 

454
00:20:57,600 --> 00:21:00,800
everything and I need to get to 
a place of what's going to work 

455
00:21:00,800 --> 00:21:03,320
for me and what's sustainable. 
And I remember when I was in 

456
00:21:03,320 --> 00:21:09,040
college, I had AD 1 baseball 
player was on track to go pros. 

457
00:21:09,040 --> 00:21:11,920
He was super dialed in with his 
discipline and his training and 

458
00:21:11,920 --> 00:21:13,920
nutrition. 
And he taught me a little bit 

459
00:21:13,920 --> 00:21:16,280
about nutrition. 
And then that led me to this 

460
00:21:16,280 --> 00:21:21,880
path, my last year of college 
and early into my, my 

461
00:21:21,880 --> 00:21:25,640
professional career of just 
eating a very specific way. 

462
00:21:25,680 --> 00:21:28,400
And that was kind of like the 
chicken and rice method, right? 

463
00:21:28,440 --> 00:21:32,640
And, and, and I remember feeling
and the most accomplished 

464
00:21:32,640 --> 00:21:35,400
because I had something that had
that that worked for me. 

465
00:21:35,600 --> 00:21:38,040
I felt good and I didn't have to
think about it. 

466
00:21:38,400 --> 00:21:40,960
And then when I started reading,
this is the type of body that I 

467
00:21:40,960 --> 00:21:44,040
want, the body that I wanted, 
the people were eating a certain

468
00:21:44,040 --> 00:21:48,040
way and that was macro based. 
And so that was like, OK, 

469
00:21:48,040 --> 00:21:51,920
chicken and rice, you know, was 
the way, you know, I went back. 

470
00:21:51,920 --> 00:21:54,280
All right, so chicken and rice 
is what style of training? 

471
00:21:54,280 --> 00:21:56,600
It's it's progressive overload, 
It's a purgy free style 

472
00:21:56,600 --> 00:21:58,240
training. 
So that's where I started. 

473
00:21:58,240 --> 00:21:59,600
I said, all right, I'm just 
going to pick this. 

474
00:21:59,600 --> 00:22:02,600
I'm going to pick macro based 
eating and progressive overload,

475
00:22:02,600 --> 00:22:05,280
have purgy free style training. 
And I'm going to find a way to 

476
00:22:05,280 --> 00:22:08,800
integrate that into my life. 
And so I'm going to eat 456 

477
00:22:08,800 --> 00:22:11,040
meals a day and just see where I
go. 

478
00:22:11,080 --> 00:22:13,960
And so that's what I did. 
And that led me to, you know, 

479
00:22:13,960 --> 00:22:15,760
within 90 days, I had a huge 
transformation. 

480
00:22:15,760 --> 00:22:18,040
I lost 18 lbs. 
I got my body fat down to like 

481
00:22:18,040 --> 00:22:21,560
15% and it was like, all right. 
And then from there I just kept 

482
00:22:21,560 --> 00:22:23,320
growing and going deeper in that
area. 

483
00:22:23,720 --> 00:22:27,400
So that's what I teach guys is 
we we still eat the foods that 

484
00:22:27,400 --> 00:22:29,200
we love, but foods that are 
optimal for us. 

485
00:22:29,200 --> 00:22:31,760
Like, yeah, I love fried chicken
too, but it's not optimal, 

486
00:22:31,760 --> 00:22:33,320
right? 
So it's an example. 

487
00:22:33,720 --> 00:22:35,680
But yeah. 
So my my style of training is 

488
00:22:35,760 --> 00:22:38,720
really have perfectly style of 
training, low intensity, low 

489
00:22:38,720 --> 00:22:41,320
impact cardio. 
And we complement it all with a 

490
00:22:41,360 --> 00:22:44,160
macro based meals. 
Yeah, I mean, it's, it's back to

491
00:22:44,160 --> 00:22:45,640
the bases, man. 
It's the simple stuff. 

492
00:22:45,640 --> 00:22:48,720
Like, it's funny because people,
when they're inundated with 

493
00:22:48,720 --> 00:22:53,240
options, they wind up choosing 
nothing or bouncing around from 

494
00:22:53,240 --> 00:22:56,480
one thing to the next far too 
frequently and never having the 

495
00:22:56,480 --> 00:22:58,760
staying power to actually see 
results with any one thing. 

496
00:22:59,040 --> 00:23:01,800
But like when I look at my 
nutrition, I mean, I eat a lot 

497
00:23:01,800 --> 00:23:03,400
of meat Nicks. 
Like I'm like I said, I'm doing 

498
00:23:03,400 --> 00:23:06,280
keto, but it's all macro base. 
Like I know what my macros are. 

499
00:23:06,280 --> 00:23:08,680
I'm have got target macros. 
I manipulate those. 

500
00:23:08,920 --> 00:23:11,320
I hit those gold numbers 
comprised of the real foods that

501
00:23:11,320 --> 00:23:14,440
I enjoy eating. 
And my training is super simple,

502
00:23:14,440 --> 00:23:17,560
man, progressive overload, you 
know, standard 8 to 12 reps on 

503
00:23:17,560 --> 00:23:21,480
most sets, three to four sets on
most movements, compound lifts, 

504
00:23:21,480 --> 00:23:25,200
progressive overload, like 
literally bare bones basic, you 

505
00:23:25,200 --> 00:23:28,960
know, foundation of the pyramid.
But like, if it's if it's been 

506
00:23:28,960 --> 00:23:31,800
proven to work decade after 
decade after decade, like 

507
00:23:31,800 --> 00:23:33,920
there's a reason that's the 
primary foundation. 

508
00:23:33,920 --> 00:23:37,800
So when you step away from those
basics and you start doing, you 

509
00:23:37,800 --> 00:23:41,680
know, your orange theory with 
your juice detox cleanse with 

510
00:23:41,680 --> 00:23:45,880
your, you know, semi glutide, 
you know, GOP ones, and you 

511
00:23:45,880 --> 00:23:49,480
start throwing all this random 
stuff in like nothing ever 

512
00:23:49,480 --> 00:23:52,920
happens. 100% man, that's, 
that's 100. 

513
00:23:52,920 --> 00:23:55,360
Most of the guys that come to 
me, I'll ask them, they're all 

514
00:23:55,360 --> 00:23:56,720
overweight. 
Most of them are, you know, 

515
00:23:56,800 --> 00:24:00,120
twenty, 3040% body fat. 
How many meals a day? 

516
00:24:00,120 --> 00:24:02,320
And that's the thing. 
They only eat 2 meals a day. 

517
00:24:02,360 --> 00:24:06,040
Well, that's the thing, right? 
Like your fasting protocol is no

518
00:24:06,040 --> 00:24:08,800
longer working for you, but you 
heard that that it was going to 

519
00:24:08,800 --> 00:24:11,400
cause weight loss, but were you 
realizing and you're super 

520
00:24:11,400 --> 00:24:13,120
deficient in a lot of other 
nutrients. 

521
00:24:13,120 --> 00:24:15,240
So you're craving and you can't 
control those cravings once you 

522
00:24:15,240 --> 00:24:16,840
have them. 
So you're eating back all those 

523
00:24:16,840 --> 00:24:18,680
calories at night. 
Like let's get something that's 

524
00:24:18,680 --> 00:24:21,720
sustainable for you and always 
finding that pattern of like, 

525
00:24:21,720 --> 00:24:23,560
when can you eat? 
When can you train? 

526
00:24:23,800 --> 00:24:26,400
Let's just build something 
around your busy schedule and, 

527
00:24:26,400 --> 00:24:28,800
and something that works that's 
sustainable and isn't overly 

528
00:24:28,800 --> 00:24:30,840
complicated. 
So Whole Foods, single 

529
00:24:30,840 --> 00:24:33,920
ingredient, easy to execute. 
You could do this whole thing 

530
00:24:33,920 --> 00:24:36,920
on, you know, less than 45 
minutes on Thursdays and on 

531
00:24:36,920 --> 00:24:40,480
Sundays you need 3 pieces of 
equipment and air fryer, a rice 

532
00:24:40,480 --> 00:24:42,600
cooker and a frying pan. 
Can you manage that? 

533
00:24:42,600 --> 00:24:45,600
Yeah, like that's it. 
Let's get to it and we just 

534
00:24:45,600 --> 00:24:48,200
build it out really simple. 
But like you said, the training,

535
00:24:48,560 --> 00:24:51,240
keeping it basic, man, the same.
Like you don't need to be doing 

536
00:24:51,240 --> 00:24:54,440
one handed, you know, hand 
stands with a ball in between 

537
00:24:54,440 --> 00:24:57,840
your legs and crunching all 
like, bro, just grab a barbell, 

538
00:24:58,280 --> 00:24:59,960
right? 
Do the same thing that's worked 

539
00:24:59,960 --> 00:25:03,600
for freaking 50 years and it's, 
it's, it's easy. 

540
00:25:03,840 --> 00:25:06,720
It's simple, but it's not easy, 
as I like to say, right, because

541
00:25:06,720 --> 00:25:09,680
you just, you have to get 
comfortable with just going deep

542
00:25:10,160 --> 00:25:12,960
and, and continuing to get 
better and progressing in it. 

543
00:25:13,520 --> 00:25:14,560
And that's what I loved about 
it. 

544
00:25:14,560 --> 00:25:17,000
Robert. 
Like for me, I knew like at my 

545
00:25:17,000 --> 00:25:21,040
age, I wanted to pick something 
that I wasn't going to get bored

546
00:25:21,040 --> 00:25:23,720
of and that I wasn't going to be
looking for another solution in 

547
00:25:23,720 --> 00:25:26,400
a year or two. 
And I knew with, with I ended up

548
00:25:26,520 --> 00:25:28,200
like getting really into 
bodybuilding. 

549
00:25:28,200 --> 00:25:31,160
I can completely transform my 
life because I knew I can go 

550
00:25:31,160 --> 00:25:33,920
deep here. 
There is no end, you know, there

551
00:25:33,920 --> 00:25:37,200
is no, I've achieved that. 
I ran that marathon, checked the

552
00:25:37,200 --> 00:25:39,880
box like because I'm always 
going to be validating myself on

553
00:25:39,880 --> 00:25:41,800
getting to that result. 
We're here. 

554
00:25:41,800 --> 00:25:44,000
It's like I'm just going to 
focus on the habits and I 

555
00:25:44,000 --> 00:25:47,280
validate myself on the habits. 
And a man that validates himself

556
00:25:47,280 --> 00:25:50,120
on his habits and his rituals 
can't be stopped, right? 

557
00:25:50,120 --> 00:25:51,640
Because he never has an end 
point. 

558
00:25:51,960 --> 00:25:54,080
He creates happiness every 
single day. 

559
00:25:54,400 --> 00:25:57,520
And that's what I needed because
I was super. 

560
00:25:58,280 --> 00:25:59,960
I was just a miserable dude, 
right? 

561
00:25:59,960 --> 00:26:02,920
Like I was successful and did my
thing at work, but I really 

562
00:26:02,920 --> 00:26:04,520
wasn't a pleasant father to be 
around. 

563
00:26:04,520 --> 00:26:06,240
I wasn't a pleasant husband to 
be around. 

564
00:26:06,240 --> 00:26:08,480
I was grouchy. 
All these things started 

565
00:26:08,480 --> 00:26:11,880
stemming from my insecurities 
that I didn't realize until, you

566
00:26:11,880 --> 00:26:15,680
know, I took a deeper look into 
like, why am I behaving this 

567
00:26:15,680 --> 00:26:17,600
way? 
Why am I acting this way? 

568
00:26:17,600 --> 00:26:20,800
Why am I short with my wife? 
Why am I irritated with my kids?

569
00:26:21,080 --> 00:26:24,040
And all of it came down to like,
I'm not comfortable in my skin 

570
00:26:24,040 --> 00:26:26,040
and I'm not comfortable with my 
skin 'cause I know I'm making 

571
00:26:26,040 --> 00:26:28,400
decisions that aren't in my best
interest. 

572
00:26:28,800 --> 00:26:31,520
So you said you were at the the 
height of your unhealth when you

573
00:26:31,520 --> 00:26:33,280
were around 42. 
How old were your kids at that 

574
00:26:33,280 --> 00:26:35,880
point? 
My one son was three and my 

575
00:26:35,880 --> 00:26:37,320
other son was about six months 
old. 

576
00:26:37,680 --> 00:26:38,960
Gotcha. 
So pretty young for sure. 

577
00:26:38,960 --> 00:26:40,520
I've got a 2 1/2 year old right 
now. 

578
00:26:41,240 --> 00:26:44,880
Yeah, did, did at that age. 
They're not really, you know, 

579
00:26:44,880 --> 00:26:46,880
passing judgement on how you're 
looking because they, they don't

580
00:26:46,880 --> 00:26:48,120
really think that far yet. 
But. 

581
00:26:48,560 --> 00:26:50,480
That's right. 
When you're looking at them, you

582
00:26:50,480 --> 00:26:54,560
know, three and six months, I'm 
assuming you know you're, you're

583
00:26:54,560 --> 00:26:56,920
probably because like as 
parents, we try not to judge. 

584
00:26:56,920 --> 00:26:58,840
But as parents, it comes with a 
territory like you're always 

585
00:26:58,840 --> 00:27:01,560
judging other parents. 
And for me, I look at other 

586
00:27:01,560 --> 00:27:04,080
parents, like when I take my kid
to the park and I see other 

587
00:27:04,080 --> 00:27:08,800
parents that are morbidly obese,
unable to get up and play with 

588
00:27:08,800 --> 00:27:11,360
their kids, just looking at 
their phone while they're eating

589
00:27:11,360 --> 00:27:13,600
an ice cream cone. 
Like I don't ever want to be 

590
00:27:13,600 --> 00:27:15,560
that person. 
That's right. 

591
00:27:15,760 --> 00:27:18,960
And I'm assuming you probably 
saw that kind of in the horizon 

592
00:27:18,960 --> 00:27:20,640
if you continue down your 
current trajectory? 

593
00:27:21,200 --> 00:27:23,800
Yeah, that was it. 
That was that was the big why. 

594
00:27:23,800 --> 00:27:25,520
You know, they say your why 
should make you cry. 

595
00:27:25,840 --> 00:27:27,920
Somebody had said that to me and
I said, you're damn right it 

596
00:27:27,920 --> 00:27:29,720
should. 
Like it's got to be that deep 

597
00:27:29,720 --> 00:27:32,280
and that important and otherwise
you're just not going to do the 

598
00:27:32,280 --> 00:27:34,800
work. 
And for me, I knew I was going 

599
00:27:34,800 --> 00:27:36,800
to have standards for these 
kids, right? 

600
00:27:36,800 --> 00:27:39,320
I have two boys. 
I knew that I needed to, I 

601
00:27:39,320 --> 00:27:40,840
needed to set a precedent for 
them. 

602
00:27:41,160 --> 00:27:44,480
And I was, I was justifying my 
comfort because of my career 

603
00:27:44,560 --> 00:27:46,680
success. 
But I knew they don't know 

604
00:27:46,680 --> 00:27:47,760
careers. 
They don't know what a 

605
00:27:47,760 --> 00:27:49,640
headhunter is. 
They're gonna be, oh, my dad, 

606
00:27:49,960 --> 00:27:51,800
some fat shit. 
But he's, you know, successful 

607
00:27:51,800 --> 00:27:54,160
business. 
Like my dad was super out of 

608
00:27:54,160 --> 00:27:56,640
weight. 
And I was sometimes like, why 

609
00:27:56,640 --> 00:27:59,040
don't you clean it up here, Dad?
You know, like get yourself 

610
00:27:59,040 --> 00:28:00,800
together. 
You know, some of these other 

611
00:28:00,800 --> 00:28:03,200
guys, they, they don't, they're 
fit and they're your age. 

612
00:28:03,200 --> 00:28:06,280
Like, what's your excuse? 
And so for me, it was like, if 

613
00:28:06,280 --> 00:28:10,080
I'm going to if I'm going to ask
them to be a certain way, like I

614
00:28:10,080 --> 00:28:11,960
need to be able to be an example
for them. 

615
00:28:12,080 --> 00:28:14,760
And so like I scaled it out 
like, OK, let's just say I 

616
00:28:14,760 --> 00:28:17,320
continue this. 
My one son is 6, my other ones 

617
00:28:17,320 --> 00:28:18,840
three. 
Now three years later, the other

618
00:28:18,840 --> 00:28:21,160
one is 9, the other one six. 
Alright, how are they looking at

619
00:28:21,160 --> 00:28:23,560
me when I tell them, hey, you 
gotta push yourself. 

620
00:28:23,560 --> 00:28:24,760
Hey, you gotta challenge 
yourself. 

621
00:28:24,760 --> 00:28:27,800
Hey, you gotta, you know, get 
through the uncomfortability and

622
00:28:27,800 --> 00:28:32,200
now all of a sudden I'm, I'm 40%
body fat and now I'm 60 lbs 

623
00:28:32,200 --> 00:28:34,240
overweight, right? 
And they're going to start to 

624
00:28:34,240 --> 00:28:37,120
wonder like, why aren't you 
doing this in your own life if 

625
00:28:37,120 --> 00:28:41,440
it's so easy, you know? 
And I just knew like, that's 

626
00:28:41,440 --> 00:28:43,240
going to, that's not going to 
sit well with me. 

627
00:28:43,400 --> 00:28:46,520
And I was like, I need to go out
and, and be the example. 

628
00:28:46,520 --> 00:28:49,920
I need to be the standard. 
And luckily, Robert, I did 

629
00:28:49,920 --> 00:28:53,320
because by the time one son was 
6, my other son was three, I was

630
00:28:53,320 --> 00:28:56,440
on the other side of this. 
So they only know dad as this 

631
00:28:56,440 --> 00:28:58,800
side, but they see all my 
Instagram things and they're 

632
00:28:58,800 --> 00:29:03,360
like, God, Dad, you were not, 
you know, you were chubby Dad. 

633
00:29:03,680 --> 00:29:06,280
Yeah, that's the old, like when 
you were at the other part, you 

634
00:29:06,280 --> 00:29:08,120
didn't look that part, but you 
always trained. 

635
00:29:08,480 --> 00:29:10,080
And I was like, yeah, because. 
Well, I knew. 

636
00:29:10,080 --> 00:29:12,880
I knew one day I'm going to be 
different, you know, But my one 

637
00:29:12,880 --> 00:29:15,280
son would just sit there and 
he'd see me go to the gym, be 

638
00:29:15,280 --> 00:29:17,680
gone for two hours between the 
ride and all that stuff. 

639
00:29:17,680 --> 00:29:21,080
And I just knew, like, he 
doesn't see it now, but by the 

640
00:29:21,080 --> 00:29:24,680
time he's competent, he's going 
to know like Dad did things 

641
00:29:24,920 --> 00:29:26,440
other people weren't willing to 
do. 

642
00:29:26,680 --> 00:29:28,160
Yeah, you got to live by 
example, man. 

643
00:29:28,160 --> 00:29:30,280
Like if you're not, if you're 
not walking the walk, then the 

644
00:29:30,280 --> 00:29:31,960
words that you're speaking are 
totally hollow. 

645
00:29:32,560 --> 00:29:34,280
That's right. 
And that's the most important 

646
00:29:34,280 --> 00:29:35,920
thing I try to teach the guys 
that are overweight. 

647
00:29:35,920 --> 00:29:39,040
It's like you don't think your 
18 year old questions, like 

648
00:29:39,240 --> 00:29:42,440
questions what you say at times 
because you're not living a 

649
00:29:42,440 --> 00:29:45,720
living example, you know, like 
he doesn't know how much money 

650
00:29:45,720 --> 00:29:47,480
is your bank account, nor does 
he really care. 

651
00:29:47,600 --> 00:29:49,560
Yeah, he just cares that he's 
gonna be part of his dad. 

652
00:29:49,560 --> 00:29:52,800
And that's a, that's a, that's a
visual representation. 

653
00:29:52,800 --> 00:29:57,200
You are your brand, you know, 
like, and kids, man, you kids 

654
00:29:57,200 --> 00:30:01,200
treat a well fit man like they, 
they, they act to a man you, 

655
00:30:01,400 --> 00:30:04,640
you're super shredded man. 
So guys see you, your shirt off 

656
00:30:04,640 --> 00:30:07,040
or kids see you your shirt off. 
They look and treat you like 

657
00:30:07,040 --> 00:30:10,280
they just saw a supercar, you 
know, like, Oh my God, look at 

658
00:30:10,280 --> 00:30:11,480
this guy. 
He's got ABS. 

659
00:30:11,480 --> 00:30:13,800
He's like a muscle, you know, 
like they don't know the 

660
00:30:13,800 --> 00:30:16,320
difference, you know? 
So I'm like, well, unless you 

661
00:30:16,320 --> 00:30:20,000
can go out and buy a supercar, 
yeah, which most of you can't, 

662
00:30:20,080 --> 00:30:22,280
you might as well do the work 
and create your own supercar 

663
00:30:22,280 --> 00:30:25,080
with your body, you know? 
And most likely that will those 

664
00:30:25,080 --> 00:30:27,360
habits will lead you to being 
able to buy your own supercar. 

665
00:30:28,200 --> 00:30:30,040
100%, man. 
So this is interesting. 

666
00:30:30,040 --> 00:30:33,000
So I've, I feel fortunate 
because, you know, I fell into 

667
00:30:33,000 --> 00:30:35,680
the sport of bodybuilding and, 
you know, eating right at a 

668
00:30:35,680 --> 00:30:38,240
pretty early, pretty early age. 
Like I started lifting when I 

669
00:30:38,240 --> 00:30:41,400
was a junior in high school and 
I had a after college. 

670
00:30:41,440 --> 00:30:44,520
Like I did my first show in 
college and then I went the 

671
00:30:44,520 --> 00:30:48,000
corporate route for like 2-3 
years and I was still lifting 

672
00:30:48,000 --> 00:30:50,120
and training and competing while
I was in corporate. 

673
00:30:50,480 --> 00:30:52,520
But then I just quit that and 
started my own business in the 

674
00:30:52,520 --> 00:30:55,200
health and nutrition space. 
So like I've had the the 

675
00:30:55,320 --> 00:30:59,080
advantage of like building a 
life around my passion for 

676
00:30:59,080 --> 00:31:01,160
health and fitness, nutrition. 
So there's never been a time 

677
00:31:01,160 --> 00:31:03,760
that I let myself go, so to 
speak. 

678
00:31:04,080 --> 00:31:06,720
But a lot of people, that's not 
the reality. 

679
00:31:06,720 --> 00:31:09,920
Like, they were like studs in 
high school and maybe even 

680
00:31:09,920 --> 00:31:12,480
college with, you know, 
baseball, football, whatever 

681
00:31:12,480 --> 00:31:15,760
sport they played. 
And then they got the career 

682
00:31:15,760 --> 00:31:17,440
path kind of like what you're 
talking about. 

683
00:31:17,680 --> 00:31:21,040
Totally gave all that up, got 
married, had kids, got busy, 

684
00:31:21,280 --> 00:31:23,240
whatever the case may be. 
But then they're trying to 

685
00:31:23,240 --> 00:31:24,840
return to that. 
And then you've got another 

686
00:31:24,840 --> 00:31:28,240
demographic who was never 
healthy and fit to begin with. 

687
00:31:28,520 --> 00:31:31,760
And they're starting from Ground
Zero at an older age. 

688
00:31:32,080 --> 00:31:38,120
And I mean, when you look at the
the rate of like it's pretty 

689
00:31:38,120 --> 00:31:41,240
easy to preserve muscle once 
you've built it. 

690
00:31:41,240 --> 00:31:43,160
Like it doesn't take much to 
preserve muscle. 

691
00:31:43,160 --> 00:31:45,880
It takes quite a bit to build 
muscle, doesn't take that much 

692
00:31:45,880 --> 00:31:47,880
to preserve it. 
Like if you keep it in use and 

693
00:31:47,880 --> 00:31:49,560
keep it in demand, like it 
sticks around. 

694
00:31:49,920 --> 00:31:53,200
But if you've let it go or you 
never had it to begin with 

695
00:31:53,200 --> 00:31:57,040
because this was never part of 
your day-to-day routine, kind of

696
00:31:57,040 --> 00:32:00,440
getting that demographic back to
a healthy baseline and then 

697
00:32:00,440 --> 00:32:04,800
building from that, that's a 
pretty hard object to get 

698
00:32:04,800 --> 00:32:07,440
rolling. 
Totally doable, but much much 

699
00:32:07,440 --> 00:32:10,000
more challenging than if this 
was just ingrained to you from 

700
00:32:10,000 --> 00:32:12,440
early age. 
Yes, you're totally right. 

701
00:32:12,440 --> 00:32:14,320
It's a different guy. 
Like most of our guys, I'd say 

702
00:32:14,320 --> 00:32:17,640
probably 90% of my guys are 
Uncle Rico, you know? 

703
00:32:17,680 --> 00:32:19,520
Yeah, you should have saw me in 
high school, you should have saw

704
00:32:19,520 --> 00:32:21,640
me in college. 
You know, they, they have that 

705
00:32:21,640 --> 00:32:25,520
background of doing the work and
being good in sports and being 

706
00:32:25,520 --> 00:32:27,600
proud of that. 
But they lost their way and 

707
00:32:27,600 --> 00:32:31,200
they've most of them always just
all doing some sort of training 

708
00:32:31,200 --> 00:32:33,000
or maybe they've stopped 
training for three months and 

709
00:32:33,000 --> 00:32:34,160
like, all right, I got to get 
back on it. 

710
00:32:34,160 --> 00:32:36,000
But they weren't, they didn't 
look the part because they 

711
00:32:36,000 --> 00:32:38,480
didn't have a system, right, 
that was going to give them the 

712
00:32:38,480 --> 00:32:40,840
results that they wanted. 
And then there are other guys 

713
00:32:40,840 --> 00:32:43,800
that are like, you know, feeling
the pressure of of society now 

714
00:32:43,800 --> 00:32:46,000
where they're like, hey, man, I 
got to do something about it. 

715
00:32:46,000 --> 00:32:48,200
You know, my wife's like riding 
me hard. 

716
00:32:48,200 --> 00:32:50,600
My habits aren't there. 
Like, all right, what? 

717
00:32:50,600 --> 00:32:52,440
You know, but I've never gone to
the gym. 

718
00:32:52,440 --> 00:32:54,960
Like I'm not, I don't even know 
what to do in the gym. 

719
00:32:54,960 --> 00:32:57,920
It's like, yeah, it can be a big
scary place if you haven't been 

720
00:32:57,920 --> 00:33:01,480
to one, right. 
So it's like my goal is like, I 

721
00:33:01,480 --> 00:33:03,920
don't like, I say no to a lot 
more people than I say yes to 

722
00:33:03,920 --> 00:33:05,600
for clients because I've got a 
wand. 

723
00:33:05,600 --> 00:33:08,320
Be able to know that you're 
committed to, to getting the 

724
00:33:08,320 --> 00:33:10,400
outcome right and you're willing
to do that work. 

725
00:33:10,680 --> 00:33:13,640
And then if you are and you have
the right resources and the 

726
00:33:13,640 --> 00:33:15,760
right attitude, then I'm going 
to meet you where you are, 

727
00:33:15,920 --> 00:33:17,440
right? 
And that's like, hey, we're 

728
00:33:17,440 --> 00:33:19,440
going to walk before we run. 
We're going to download 

729
00:33:19,440 --> 00:33:21,560
something that's simple around 
nutrition that works for you. 

730
00:33:21,560 --> 00:33:24,640
We're going to get some sort of 
cardio worked in and we're going

731
00:33:24,640 --> 00:33:27,120
to start working on the ABS, 
strengthening our lower back. 

732
00:33:27,120 --> 00:33:29,320
And week by week, we're going to
calibrate and we're going to 

733
00:33:29,320 --> 00:33:31,800
progress. 
And that slowly just gets them 

734
00:33:31,800 --> 00:33:34,160
building that little bit of 
momentum and that confidence for

735
00:33:34,160 --> 00:33:36,280
showing up for themselves 
because that's the most 

736
00:33:36,280 --> 00:33:38,200
important thing. 
And then we'll incorporate. 

737
00:33:38,200 --> 00:33:39,720
All right, let's get a set of 
dumbbells, right. 

738
00:33:39,720 --> 00:33:41,320
Let's start, let's start picking
those things up. 

739
00:33:41,800 --> 00:33:45,520
And, and why that's relevant is 
because my experience of always 

740
00:33:45,520 --> 00:33:49,040
being lifting and everything, I 
didn't get started till right 

741
00:33:49,040 --> 00:33:52,920
after COVID hit, right? 
COVID hit and I was, I had, I 

742
00:33:52,920 --> 00:33:56,120
had realized just before COVID I
needed to do something about it.

743
00:33:56,120 --> 00:33:59,240
And then this thing hit. 
And so we were all in lockdown 

744
00:33:59,240 --> 00:34:01,600
and then they picked up the 
drinking again and drinking led 

745
00:34:01,600 --> 00:34:04,520
to pizza and bad eating. 
And then I just woke up hungover

746
00:34:04,520 --> 00:34:06,200
one day and I was like, it's 
just got to stop. 

747
00:34:06,200 --> 00:34:08,480
Like it, the pain has got to 
stop, you know? 

748
00:34:08,880 --> 00:34:10,840
And then I was like, but I don't
have anything here. 

749
00:34:10,840 --> 00:34:13,560
Like gyms are closed. 
And I went and I in this black 

750
00:34:13,560 --> 00:34:16,600
bucket that I had from when we 
had moved from Florida to to 

751
00:34:16,600 --> 00:34:19,239
Charleston. 
And I was like, I got 25 LB 

752
00:34:19,239 --> 00:34:21,600
dumbbells in there. 
And that's where I started. 

753
00:34:21,800 --> 00:34:25,239
I just grabbed them. 
I opened up like YouTube and 

754
00:34:25,239 --> 00:34:28,320
started finding, you know, at 
home workouts with 25 LB 

755
00:34:28,320 --> 00:34:31,840
dumbbells and found like a 15 
minute workout that felt like it

756
00:34:31,840 --> 00:34:34,960
was an hour and 50 minutes. 
And I remember those 25 LB 

757
00:34:34,960 --> 00:34:37,520
dumbbells being like, damn, 
these are a lot heavier than I 

758
00:34:37,520 --> 00:34:40,040
thought. 
You know, it's like I can't even

759
00:34:40,040 --> 00:34:41,480
shoulder presses, son of a 
bitch. 

760
00:34:42,440 --> 00:34:45,199
But I was like, all right, my 
goal is by the end of this whole

761
00:34:45,199 --> 00:34:48,400
thing, like to make these things
light again, you know, And it 

762
00:34:48,400 --> 00:34:51,199
was like, you just go on stages,
you set these little micro 

763
00:34:51,199 --> 00:34:53,719
goals, like every day I'm going 
to come in here for 15 minutes 

764
00:34:53,719 --> 00:34:56,040
and then it's going to be 20 
minutes and it's going to be 30 

765
00:34:56,040 --> 00:34:58,280
minutes. 
So there's no, if you have not 

766
00:34:58,280 --> 00:35:01,320
done something up until this 
point, it doesn't mean you 

767
00:35:01,320 --> 00:35:04,000
shouldn't do anything. 
There's always a starting point.

768
00:35:04,000 --> 00:35:06,480
You just got to get somebody 
that can meet you where you are.

769
00:35:06,480 --> 00:35:09,520
And you got to start picking 
some habits that are that are 

770
00:35:09,520 --> 00:35:11,800
better than the ones that you 
currently have and that will 

771
00:35:11,800 --> 00:35:14,760
slowly kind of build on to the 
compounding effect. 

772
00:35:14,960 --> 00:35:17,360
Yeah, it's. 
I mean, anything is better than 

773
00:35:17,360 --> 00:35:19,320
nothing. 
And like, it's funny, I 

774
00:35:19,320 --> 00:35:22,280
documented my very first, you 
know, workout session when I 

775
00:35:22,280 --> 00:35:26,040
started lifting and I was using,
you know, a green igloo ice 

776
00:35:26,040 --> 00:35:28,600
chest with a beach towel over 
the top of it as my bench. 

777
00:35:28,600 --> 00:35:31,600
And my Max bench was 60 lbs at 
the time when I started, you 

778
00:35:31,600 --> 00:35:35,080
know, it was just pathetic. 
But I mean, you got to start 

779
00:35:35,080 --> 00:35:38,200
somewhere and let the the risk 
of not starting and not building

780
00:35:38,200 --> 00:35:40,400
those habit routines far 
outweighs the risk of making 

781
00:35:40,400 --> 00:35:43,160
yourself look like a fool for 
the first month or two when 

782
00:35:43,160 --> 00:35:46,160
you're figuring this stuff out. 
That's totally true, dude. 

783
00:35:46,160 --> 00:35:48,560
Like I try to give change 
perspective for guys cuz has 

784
00:35:48,560 --> 00:35:51,920
been like, I'm 4045. 
I'm like, let's just say the 

785
00:35:51,920 --> 00:35:54,840
average age is 75. 
You're comfortable telling that 

786
00:35:54,840 --> 00:35:58,960
story for the next 30 years. 
Like you think if your body's 

787
00:35:58,960 --> 00:36:01,120
going to stay the same, it's 
going to be like a slow blowing 

788
00:36:01,120 --> 00:36:02,880
frog. 
It's going to get worse. 

789
00:36:03,200 --> 00:36:05,160
You know what it means? 
And you're, you're, you're 

790
00:36:05,160 --> 00:36:07,840
totally saying like, I'm 
comfortable just using this 

791
00:36:07,840 --> 00:36:10,400
excuse for the next 30 plus 
years, you know, regardless of 

792
00:36:10,400 --> 00:36:12,520
the outcome. 
And man, like, and nothing gets 

793
00:36:12,520 --> 00:36:16,920
me more when a guy's like 30 or 
40 and he's got sleep apnea and 

794
00:36:16,920 --> 00:36:19,400
he's guys sleeping with the 
Darth Vader mask on. 

795
00:36:19,400 --> 00:36:22,600
He's got like little kids. 
I'm like, scare the bejesus out 

796
00:36:22,600 --> 00:36:24,240
of your kids and they come in 
your room in the morning. 

797
00:36:24,480 --> 00:36:26,000
Like, what the hell is wrong 
with Dad? 

798
00:36:26,400 --> 00:36:28,480
And they like, they're, they 
have this like cognitive 

799
00:36:28,480 --> 00:36:30,320
dissonance, like they don't even
see a problem with it. 

800
00:36:30,560 --> 00:36:33,480
Yeah, I'm like, man, there's a 
way better way that you can be 

801
00:36:33,480 --> 00:36:36,040
living. 
You just gotta put some effort 

802
00:36:36,040 --> 00:36:37,840
towards it. 
Yeah, so much this stuff is 

803
00:36:37,840 --> 00:36:39,760
totally reversible, man. 
Like when people talk about 

804
00:36:39,760 --> 00:36:42,080
joint pain and inflammation, 
like I I can't tell the number 

805
00:36:42,080 --> 00:36:44,840
of people I've talked to that 
are type 2 diabetic because 

806
00:36:44,840 --> 00:36:46,760
their lifestyle, not because of 
anything genetic. 

807
00:36:47,080 --> 00:36:51,080
And they freaking open up a 
gallon size Ziploc bag full of 

808
00:36:51,080 --> 00:36:53,440
all these pills and potions and 
prescriptions at the end of the 

809
00:36:53,440 --> 00:36:56,560
day before they go to sleep. 
And it's like all of that can be

810
00:36:56,560 --> 00:36:59,400
done away with by just changing 
lifestyle factors. 

811
00:36:59,400 --> 00:37:02,040
So you're telling me that you 
would rather eat your Ritz 

812
00:37:02,040 --> 00:37:05,600
crackers and Oreos and sit on 
your ass and smoke a cigarette 

813
00:37:05,600 --> 00:37:08,560
and drink a beer, then put in an
hour worth of work in the gym, 

814
00:37:08,560 --> 00:37:11,280
change your diet a little bit 
and get off all that crap and 

815
00:37:11,280 --> 00:37:15,040
live your life to the fullest? 
And it amazement people don't 

816
00:37:15,040 --> 00:37:18,040
just automatically do it, but 
people just get stuck in their 

817
00:37:18,040 --> 00:37:20,040
ways, man. 
It's, it's, it's, it's unhart, 

818
00:37:20,040 --> 00:37:21,240
it's just settling. 
It's just. 

819
00:37:21,240 --> 00:37:24,160
Unsettling it is. 
It is my my experience was 

820
00:37:24,160 --> 00:37:26,840
exactly that. 
Like when I was 42, I felt like 

821
00:37:26,840 --> 00:37:28,880
I was 42. 
I even felt older and I just 

822
00:37:28,880 --> 00:37:31,280
like couldn't believe it. 
Lower back pain. 

823
00:37:31,280 --> 00:37:34,920
Every single joint hurt right? 
I then my skin started breaking 

824
00:37:34,920 --> 00:37:38,800
out with rashes like I was so 
achy and I'm like, my buddy's 

825
00:37:38,800 --> 00:37:40,440
like man, you're 40. 
That's just what happens. 

826
00:37:40,440 --> 00:37:42,880
And I'm like, there's just no 
way like this. 

827
00:37:43,080 --> 00:37:44,720
Like who am I going to be in 10 
years? 

828
00:37:44,720 --> 00:37:46,960
Like I'm not going to be able to
play with any anything with my 

829
00:37:46,960 --> 00:37:49,240
kids. 
I was like, there's just no way.

830
00:37:49,240 --> 00:37:51,400
Like there's just no way. 
This is just because of age. 

831
00:37:51,400 --> 00:37:52,760
Like this has to do with my 
habits. 

832
00:37:52,760 --> 00:37:55,560
This has to do with the way that
I'm eating and treating my, my 

833
00:37:55,560 --> 00:37:58,440
body. 
And sure enough, once I changed 

834
00:37:58,480 --> 00:38:02,400
the way that I, I things that I 
ate and the way that I moved, 

835
00:38:02,400 --> 00:38:05,880
even though I put myself through
grueling workouts everyday, all 

836
00:38:05,880 --> 00:38:08,480
of those symptoms went away. 
My joints became healthier 

837
00:38:08,480 --> 00:38:11,360
again. 
There were no aches, I didn't 

838
00:38:11,360 --> 00:38:13,680
have any lower back pain. 
I was like, I might need back 

839
00:38:13,680 --> 00:38:14,920
surgery. 
I don't know what happened. 

840
00:38:16,360 --> 00:38:18,600
So when guys come into me and 
they give me these symptoms, I'm

841
00:38:18,600 --> 00:38:20,480
like, yeah, no, it's just cuz 
you're not moving dude. 

842
00:38:20,640 --> 00:38:22,400
And you're not feeding your body
the right way. 

843
00:38:22,400 --> 00:38:26,280
Like within within 90 days all 
their blood work is better. 

844
00:38:26,280 --> 00:38:29,240
Like the the LDL, the 
cholesterol, the free 

845
00:38:29,240 --> 00:38:31,600
testosterone, like all these 
markers are better just from 

846
00:38:31,600 --> 00:38:35,440
simple lifestyle changes. 
So I agree with you 100%, it's 

847
00:38:35,440 --> 00:38:37,360
just they don't know. 
They don't know what they don't 

848
00:38:37,360 --> 00:38:38,720
know. 
Yeah, totally. 

849
00:38:38,880 --> 00:38:40,920
They got to be willing to bet on
themselves, or that's the 

850
00:38:40,920 --> 00:38:43,560
biggest thing. 
You know, I always say we, you 

851
00:38:43,560 --> 00:38:45,360
have to go on a journey of self 
developing. 

852
00:38:45,360 --> 00:38:48,520
You need to be working harder on
yourself than anything else in 

853
00:38:48,520 --> 00:38:51,040
your world, right? 
Harder than than you work at 

854
00:38:51,040 --> 00:38:53,240
your job, harder than you work 
at being a husband, harder than 

855
00:38:53,240 --> 00:38:55,720
you work at being a dad. 
You need to invest in self, and 

856
00:38:55,720 --> 00:38:58,040
you need to use training and 
nutrition as pieces of those 

857
00:38:58,040 --> 00:39:01,480
puzzles to develop self. 
And when you do that, you're in 

858
00:39:01,480 --> 00:39:05,400
100% better position to serve 
all the people and the things in

859
00:39:05,400 --> 00:39:07,280
your life. 
Yeah, 100%. 

860
00:39:07,280 --> 00:39:10,480
And once you do it for long 
enough, like when people are are

861
00:39:10,480 --> 00:39:13,920
just starting like it seems like
a freaking hiking up Mount 

862
00:39:13,920 --> 00:39:16,120
Everest, you know on a whim when
you're looking at the 

863
00:39:16,120 --> 00:39:18,680
nutritional changes, the 
training, all that stuff. 

864
00:39:18,680 --> 00:39:22,560
But once you do it, like it 
becomes just as much part of the

865
00:39:22,560 --> 00:39:24,400
day as brushing your teeth. 
Like you don't even think twice 

866
00:39:24,400 --> 00:39:27,040
about, Like I don't think twice 
about the food I'm eating or 

867
00:39:27,040 --> 00:39:29,080
getting out and moving my body, 
picking up some heavyweight. 

868
00:39:29,080 --> 00:39:31,400
Like it's just as much part of 
the day as brushing my teeth. 

869
00:39:31,720 --> 00:39:34,360
And it doesn't take any extra 
willpower. 

870
00:39:34,360 --> 00:39:35,960
It doesn't take any extra 
effort. 

871
00:39:35,960 --> 00:39:37,960
Like it just simply happens by 
default. 

872
00:39:38,680 --> 00:39:41,000
Yeah, 'cause you don't, you, 
you're like, I'm not going to 

873
00:39:41,000 --> 00:39:42,960
negotiate with myself. 
This is just what it is. 

874
00:39:43,120 --> 00:39:45,080
Totally. 
And then it becomes so automatic

875
00:39:45,080 --> 00:39:46,320
for you. 
And that's, that's the best 

876
00:39:46,320 --> 00:39:48,160
part. 
Like I was explaining like when 

877
00:39:48,160 --> 00:39:51,000
client, I get clients over that,
that hump, you know, like you 

878
00:39:51,000 --> 00:39:52,880
can, you can see all the 
testimonies that we have. 

879
00:39:52,880 --> 00:39:55,280
It's all the same thing. 
It's like, I love that I no 

880
00:39:55,280 --> 00:39:56,880
longer have to think about this 
anymore. 

881
00:39:57,120 --> 00:39:59,160
Like this part is on autopilot 
for me. 

882
00:39:59,480 --> 00:40:02,680
And for so many years it caused 
so much pain and agony and 

883
00:40:02,680 --> 00:40:05,760
decision fatigue. 
And just like disappointment 

884
00:40:05,800 --> 00:40:08,400
because you get a little bit of 
success and then give it all 

885
00:40:08,400 --> 00:40:11,360
back, you get stuck and you not 
know why and you stop believing 

886
00:40:11,360 --> 00:40:14,160
and then you start, you know, 
making bad decisions again. 

887
00:40:14,400 --> 00:40:17,360
But when you push through it and
you get through that first kind 

888
00:40:17,360 --> 00:40:21,920
of 30 days, 60 days, 90 days, 
enough to to kind of get ahead 

889
00:40:21,920 --> 00:40:23,680
to where you're like, damn, it's
working. 

890
00:40:23,960 --> 00:40:26,520
Then that piece becomes a little
bit of addicting, especially for

891
00:40:26,520 --> 00:40:28,640
guys I've noticed over 3540 
years old. 

892
00:40:28,640 --> 00:40:31,800
It's like when they become 
believers again, maybe put a lot

893
00:40:31,800 --> 00:40:34,560
more interest and energy behind 
it. 

894
00:40:34,680 --> 00:40:37,400
And that's, that's kind of when 
the magic happens and they start

895
00:40:37,760 --> 00:40:40,080
then want to be like, OK, I'm 
going to start creating this 

896
00:40:40,080 --> 00:40:43,280
better version of myself. 
And that's, that's a big piece 

897
00:40:43,280 --> 00:40:47,840
of, of the of the process and 
how training and nutrition will 

898
00:40:47,840 --> 00:40:49,560
be pieces of the puzzle to help 
you do that. 

899
00:40:49,800 --> 00:40:52,760
Once you start to experience the
benefits, you get more excited 

900
00:40:52,760 --> 00:40:54,920
about that and the possibility 
of what's to come. 

901
00:40:55,000 --> 00:40:57,400
Then that momentary high you get
from when you eat that piece of 

902
00:40:57,400 --> 00:41:00,040
cheesecake and drink that beer 
or whatever the case may be. 

903
00:41:00,040 --> 00:41:04,120
But like once, once the results 
overcome the excitement from 

904
00:41:04,320 --> 00:41:09,520
that momentary, you know, just 
splendor of whatever frivolous 

905
00:41:09,520 --> 00:41:10,800
thing you're throwing your mind 
into. 

906
00:41:11,120 --> 00:41:12,400
Like that's how you know you're 
hooked. 

907
00:41:13,120 --> 00:41:16,080
The 100% I've had clients say 
that to me and because I, I've 

908
00:41:16,080 --> 00:41:20,640
said it with them, I'm like, do 
I want when I see an Oreo, like 

909
00:41:20,640 --> 00:41:22,840
I, there's a part of me that's 
like, I want to take down a 

910
00:41:22,840 --> 00:41:25,040
whole row. 
Like I don't eat too, I eat a 

911
00:41:25,040 --> 00:41:28,040
whole row with those things. 
But then I've done that before 

912
00:41:28,040 --> 00:41:29,440
and then I go, all right, let's 
play the tape. 

913
00:41:29,440 --> 00:41:31,800
How do you feel tomorrow? 
I'm going to feel like shit, 

914
00:41:32,080 --> 00:41:33,600
right? 
My digestion's going to be off. 

915
00:41:33,600 --> 00:41:36,160
That's going to impact my meals.
It's going to impact my workout.

916
00:41:36,400 --> 00:41:38,840
And guess what my negative self 
talk is going to start coming 

917
00:41:38,840 --> 00:41:40,040
up. 
You lose her. 

918
00:41:40,080 --> 00:41:42,000
You failed yourself. 
You didn't do what you said you 

919
00:41:42,000 --> 00:41:43,920
were going to do. 
And now my wife's going to call 

920
00:41:43,920 --> 00:41:45,200
on me for something or what I'm 
going to do. 

921
00:41:45,200 --> 00:41:46,800
I'm going to snap at her like 
it's her fault. 

922
00:41:47,000 --> 00:41:48,160
Fault. 
But really it's because I've had

923
00:41:48,160 --> 00:41:49,920
this negative self talk going on
all day. 

924
00:41:50,080 --> 00:41:51,720
How do I know this? 
Because I've done it so many 

925
00:41:51,720 --> 00:41:54,880
times, right? 
And so now I associate way more 

926
00:41:54,880 --> 00:41:57,920
pain with eating that row Oreos 
than I do the pleasure of the 

927
00:41:57,920 --> 00:41:59,800
enjoyment that I'll get for that
next 10 minutes. 

928
00:42:00,200 --> 00:42:03,320
And when I get to that place and
they start making those 

929
00:42:03,320 --> 00:42:06,400
decisions on their own, it's 
just so rewarding to hear them. 

930
00:42:06,400 --> 00:42:08,800
It's like, no man, I'm just not 
going to eat all that because I 

931
00:42:08,800 --> 00:42:10,200
know how it's going to make me 
feel. 

932
00:42:10,200 --> 00:42:13,360
And I like feeling this way as 
opposed to way that that's going

933
00:42:13,360 --> 00:42:14,640
to make me feel. 
Will it taste good? 

934
00:42:14,640 --> 00:42:17,840
Yes, but it's very short lived. 
And that's when you know they've

935
00:42:17,840 --> 00:42:21,200
taken on the new identity A. 
100% Do you still do the head 

936
00:42:21,200 --> 00:42:22,760
hunting or is that totally a 
thing of the past? 

937
00:42:23,320 --> 00:42:25,360
No, we still do it. 
We still dominate that space. 

938
00:42:25,360 --> 00:42:30,160
My wife is the president and I'm
very, I'm not, I'm involved very

939
00:42:30,160 --> 00:42:32,960
little. 
She's over the course of the 

940
00:42:32,960 --> 00:42:35,720
three years that we launched the
second business, she got heavily

941
00:42:35,720 --> 00:42:38,280
involved with me. 
So she learned all aspects of 

942
00:42:38,280 --> 00:42:40,240
it. 
So now I'm on the front end of 

943
00:42:40,240 --> 00:42:42,120
business development. 
Like when clients come in 

944
00:42:42,120 --> 00:42:45,200
through, we dominate. 
We're number one on Google for 

945
00:42:45,480 --> 00:42:46,760
the niche that we're in for 
that. 

946
00:42:47,160 --> 00:42:49,400
So when leads come in that way 
where we get referred, I'll kind

947
00:42:49,400 --> 00:42:51,520
of make sure it's a good fit and
I'll onboard the client. 

948
00:42:51,640 --> 00:42:54,720
My wife will do run that whole 
project and then I'll kind of 

949
00:42:54,840 --> 00:43:00,280
just oversee it. 
But 9099% of my time is invested

950
00:43:00,280 --> 00:43:02,720
in Dad Bot sculptors. 
Well, let's talk about business,

951
00:43:02,720 --> 00:43:04,040
man. 
I love business entrepreneurship

952
00:43:04,040 --> 00:43:05,400
as much as I love fitness 
nutrition. 

953
00:43:05,400 --> 00:43:07,120
So you launched Dad Bot 
Sculptors? 

954
00:43:07,120 --> 00:43:11,840
What year? 
2023. 2023. 

955
00:43:11,840 --> 00:43:16,080
So I mean, yeah, 20/20/23 yeah, 
last last July. 

956
00:43:16,640 --> 00:43:19,440
And what does that look like? 
What's the evolution of that as 

957
00:43:19,440 --> 00:43:21,760
a brand, as a business like? 
Would you start out with how is 

958
00:43:21,760 --> 00:43:24,120
your marketing like? 
What what's your offerings like?

959
00:43:24,120 --> 00:43:25,360
Talk to me about the business 
side. 

960
00:43:25,720 --> 00:43:27,760
Yeah. 
So I my other business was 

961
00:43:27,920 --> 00:43:30,000
purely Google and LinkedIn, 
right? 

962
00:43:30,000 --> 00:43:32,480
Those are the only two platforms
I knew people would search for 

963
00:43:32,480 --> 00:43:34,560
us. 
I built an SEO machine, which is

964
00:43:34,560 --> 00:43:37,400
search engine optimization. 
So when people would say best 

965
00:43:37,400 --> 00:43:41,200
product management headhunter or
I need a product manager or I 

966
00:43:41,200 --> 00:43:44,200
need a product, a head of 
product, we would dominate that 

967
00:43:44,320 --> 00:43:46,800
those results and then they 
would come to us and then they'd

968
00:43:46,800 --> 00:43:49,160
find me on LinkedIn and that's 
where I would find our 

969
00:43:49,160 --> 00:43:50,920
candidates, right. 
And LinkedIn was a big 

970
00:43:50,920 --> 00:43:53,240
professional network for me. 
So when I started to get the 

971
00:43:53,240 --> 00:43:57,040
idea of I'm not, I'm not just 
this or that, like this was 

972
00:43:57,040 --> 00:44:00,760
becoming a huge passion of mine.
This, this helping men, right? 

973
00:44:00,760 --> 00:44:03,320
Because I was like, I've helped 
these businesses scale, but 

974
00:44:03,320 --> 00:44:05,320
every single one of the guys 
that I've helped scale those 

975
00:44:05,320 --> 00:44:09,000
businesses look like I looked. 
And so I know that they feel the

976
00:44:09,000 --> 00:44:11,560
way that I feel. 
So I want to not only help the 

977
00:44:11,560 --> 00:44:14,600
business, but I want to help the
people running those businesses 

978
00:44:14,600 --> 00:44:16,640
so that they can enjoy the 
fruits of their labor when they 

979
00:44:16,640 --> 00:44:19,280
have an exit or they have a 
scale opportunity and they 

980
00:44:19,280 --> 00:44:23,400
monetize on it. 
Like how, how can they now enjoy

981
00:44:23,400 --> 00:44:26,760
that part of it? 
And so that my mission was like 

982
00:44:27,120 --> 00:44:30,520
this and that I helped the 
business scale and the people of

983
00:44:30,520 --> 00:44:32,880
those businesses scale their 
health and Wellness. 

984
00:44:33,240 --> 00:44:35,560
And so that sat for a while and 
I prayed on it. 

985
00:44:35,560 --> 00:44:37,200
And I was, I didn't know how it 
was going to come about. 

986
00:44:37,200 --> 00:44:40,320
And then just one day it was 
like, it was like, coach, you're

987
00:44:40,320 --> 00:44:42,360
going to coach people. 
Because I had been helping all 

988
00:44:42,360 --> 00:44:45,080
these guys over the years in the
gyms, like I was only I'm making

989
00:44:45,080 --> 00:44:47,240
changes, you know, I'm like, 
what are you doing? 

990
00:44:47,240 --> 00:44:48,640
You look different. 
How did you do that? 

991
00:44:48,640 --> 00:44:51,000
What are you doing there? 
So I just loved when I gave 

992
00:44:51,000 --> 00:44:53,880
somebody a tip or a trick or I 
helped them with a meal plan and

993
00:44:53,880 --> 00:44:55,400
they came back to me and they 
had that result. 

994
00:44:55,400 --> 00:44:57,480
Like that was just super 
fulfilling for me. 

995
00:44:57,840 --> 00:45:00,040
So I knew, all right, this is 
what I want to, I want to go try

996
00:45:00,040 --> 00:45:01,520
to launch this. 
My wife's like, I got the 

997
00:45:01,520 --> 00:45:03,640
business. 
Go and put your energy towards 

998
00:45:03,640 --> 00:45:05,760
this. 
And so I thought, all right, 

999
00:45:05,760 --> 00:45:08,560
that's not LinkedIn, right? 
Like it's, it's Instagram. 

1000
00:45:08,920 --> 00:45:13,520
I didn't even have an Instagram 
account in June 2023. 

1001
00:45:14,040 --> 00:45:17,200
So I told my wife, all right, as
soon as 4th of July is over, I'm

1002
00:45:17,200 --> 00:45:18,600
going to I'm going to lock this 
down. 

1003
00:45:19,040 --> 00:45:21,360
I said go away for 10 days. 
I need to figure out how to 

1004
00:45:21,360 --> 00:45:24,360
spell Instagram right? 
Like I don't know anything about

1005
00:45:24,360 --> 00:45:27,080
this thing and I just started 
doing it and I just challenged 

1006
00:45:27,080 --> 00:45:28,320
myself everyday. 
I'm going to put a piece of 

1007
00:45:28,320 --> 00:45:30,880
content out everyday and I'm 
going to figure out like how to 

1008
00:45:30,880 --> 00:45:32,720
get people to start liking my 
stuff. 

1009
00:45:32,720 --> 00:45:37,200
And I grew it to like 10,000 
followers in, you know, very 

1010
00:45:37,200 --> 00:45:39,680
short period of time. 
And then I realized, like, all 

1011
00:45:39,680 --> 00:45:42,680
right, this is kind of the 
minute I've got my, my content 

1012
00:45:42,680 --> 00:45:44,080
out. 
Like it was going to be based on

1013
00:45:44,080 --> 00:45:47,400
kind of gym motivational stuff. 
It was going to be family stuff 

1014
00:45:47,600 --> 00:45:50,840
and it was going to kind of be 
thought leadership stuff. 

1015
00:45:51,600 --> 00:45:54,760
And then I started building the 
program and saying, like, all 

1016
00:45:54,760 --> 00:45:57,640
right, what would, what if I 
were to go back, who was the 

1017
00:45:57,640 --> 00:46:02,160
person I needed the most? 
And what did they give me to, to

1018
00:46:02,160 --> 00:46:05,000
shorten my learning curve? 
What took me 4 years? 

1019
00:46:05,480 --> 00:46:08,040
If somebody put together a 
program, how can they help me 

1020
00:46:08,040 --> 00:46:10,280
get there in 12 weeks? 
And so that's where I started 

1021
00:46:10,280 --> 00:46:13,440
building a program that was 
designed around the person that 

1022
00:46:13,440 --> 00:46:15,120
I needed most. 
Then I was going to give that to

1023
00:46:15,120 --> 00:46:17,360
the to the market. 
And so that's how I started 

1024
00:46:17,360 --> 00:46:21,880
building then the program and 
the offer and we launched, you 

1025
00:46:21,880 --> 00:46:25,280
know, a year ago. 
We've helped over 100 men with 

1026
00:46:25,280 --> 00:46:28,880
transformations in, in a year 
time. 

1027
00:46:29,240 --> 00:46:32,280
And it's just been amazing the 
whole, the whole process of 

1028
00:46:32,280 --> 00:46:34,600
learning the platform at 
Instagram, learning how to make 

1029
00:46:34,600 --> 00:46:39,200
content, learning how to deliver
content, learning how to sell 

1030
00:46:39,200 --> 00:46:43,200
people on, you know, getting on 
the phone and then figure out 

1031
00:46:43,200 --> 00:46:46,760
their pain and that whole sales 
process and then delivery aspect

1032
00:46:46,760 --> 00:46:48,440
of it and then the marketing 
aspect of it. 

1033
00:46:48,440 --> 00:46:51,160
And then getting on the podcast,
like all these different things,

1034
00:46:51,160 --> 00:46:52,640
like I like to say, it's like a 
video game. 

1035
00:46:52,640 --> 00:46:54,960
You just got to keep levelling 
up your skills, which I love, 

1036
00:46:55,400 --> 00:46:56,880
right? 
There's like, otherwise you're 

1037
00:46:56,880 --> 00:46:59,920
dying. 
And so now I'm the number one 

1038
00:46:59,920 --> 00:47:03,760
coach on LinkedIn. 
So I eventually in January, 

1039
00:47:04,040 --> 00:47:05,680
February, I said, all right, now
I'm going to bring this to 

1040
00:47:05,680 --> 00:47:09,240
LinkedIn as well. 
And within nine months, I've 

1041
00:47:09,240 --> 00:47:12,400
become the number one coach on 
that platform for men over 35. 

1042
00:47:12,840 --> 00:47:14,880
Nice man. 
What what what platform did you 

1043
00:47:14,880 --> 00:47:16,320
build? 
Like the the course? 

1044
00:47:16,320 --> 00:47:17,920
Anything like Kajabi or 
something like that? 

1045
00:47:18,960 --> 00:47:21,160
No, there's no course. 
It's all personalization. 

1046
00:47:21,160 --> 00:47:24,680
So I have my own coaching app. 
So people come on board, We do 

1047
00:47:24,760 --> 00:47:27,880
it an onboarding form, like an 
intake form, and then I come 

1048
00:47:27,880 --> 00:47:29,320
back and I build a couple things
for them. 

1049
00:47:29,320 --> 00:47:32,480
It's all personalized based on 
where they are, the resources 

1050
00:47:32,480 --> 00:47:37,880
they have, their busy schedule, 
their food preferences, all of 

1051
00:47:37,880 --> 00:47:40,600
these different components that 
allow me to come back and build 

1052
00:47:40,600 --> 00:47:43,360
them, custom training, custom 
nutrition, custom 

1053
00:47:43,360 --> 00:47:45,080
supplementation and custom 
cardio. 

1054
00:47:45,560 --> 00:47:48,560
And then we support that with 
daily access to me in a 

1055
00:47:48,560 --> 00:47:52,080
messaging within my app. 
And then we do weekly 

1056
00:47:52,080 --> 00:47:55,120
accountability check insurance. 
So every week we're calibrating.

1057
00:47:55,360 --> 00:47:57,280
How do we do, how compliant were
we? 

1058
00:47:57,560 --> 00:48:00,040
And based on that compliance, 
how did our body respond? 

1059
00:48:00,560 --> 00:48:02,840
And do we need to work on 
getting more compliant and 

1060
00:48:02,840 --> 00:48:04,640
dealing with some of the issues 
that came up throughout the 

1061
00:48:04,640 --> 00:48:06,560
week? 
If so, let's give him, let's 

1062
00:48:06,560 --> 00:48:08,120
give him some advice and fix 
that. 

1063
00:48:08,480 --> 00:48:10,920
If not, let's look at the other 
pillars and see do we need to 

1064
00:48:10,920 --> 00:48:12,880
calibrate? 
And so every week we are 

1065
00:48:12,880 --> 00:48:17,200
getting, we get progress week 
after week because we're slowly,

1066
00:48:17,320 --> 00:48:20,880
I'm slowly connected to them. 
You know, like my part was alone

1067
00:48:20,880 --> 00:48:24,200
and I even hired coaches and 
then message them and like 3-4 

1068
00:48:24,200 --> 00:48:26,280
days go by and they wouldn't 
write back and I just feel like 

1069
00:48:26,640 --> 00:48:30,680
WTF, Like don't they care? 
You know when I get mad? 

1070
00:48:30,680 --> 00:48:32,520
So I was like, I'm not, I'm 
going to make sure that I'm 

1071
00:48:32,520 --> 00:48:34,240
accessible to these people all 
day. 

1072
00:48:34,240 --> 00:48:37,400
Like I, I need to live this life
and let them know I'm doing this

1073
00:48:37,400 --> 00:48:40,120
thing with you. 
So that's why I said I said no 

1074
00:48:40,120 --> 00:48:42,520
to a lot more people than I say 
yes to now, because I don't need

1075
00:48:42,520 --> 00:48:44,320
more clients. 
I need more success stories. 

1076
00:48:44,320 --> 00:48:47,280
I need more men that have enough
pain in their life that are 

1077
00:48:47,280 --> 00:48:50,080
like, come hell or high water, I
need to get this. 

1078
00:48:50,080 --> 00:48:51,640
I need to make this happen, 
right? 

1079
00:48:51,640 --> 00:48:54,000
And those are the people I know.
They're going to be just as 

1080
00:48:54,000 --> 00:48:56,320
committed as I am to them. 
That's the way to do it, man. 

1081
00:48:56,320 --> 00:48:59,440
Like when you're a coach and 
I've been coaching since 2016 

1082
00:48:59,440 --> 00:49:02,360
and it's like so many coaches 
out there follow these like 

1083
00:49:02,360 --> 00:49:05,440
cookie cutter can responses. 
They, they have like, you know, 

1084
00:49:05,440 --> 00:49:08,880
one check in per week. 
Like I'm as individualized as it

1085
00:49:08,880 --> 00:49:10,800
gets as well. 
Like I have, you know, daily 

1086
00:49:10,800 --> 00:49:13,080
communication with my clients 
because like when people are 

1087
00:49:13,280 --> 00:49:15,640
going through stuff and they've 
got questions, like they don't 

1088
00:49:15,640 --> 00:49:16,920
want to wait a week to hear back
from you. 

1089
00:49:16,920 --> 00:49:19,880
And then it'd be just like some 
canned cookie cutter response or

1090
00:49:19,880 --> 00:49:21,960
like all those PDF downloads 
that are just like 

1091
00:49:22,160 --> 00:49:24,760
one-size-fits-all. 
Like that's, that's not really 

1092
00:49:24,760 --> 00:49:26,680
what people need. 
Like that they may have the 

1093
00:49:26,680 --> 00:49:30,160
nutrition and training stuff, 
but like the accountability 

1094
00:49:30,160 --> 00:49:33,880
portion is equally, if not more 
important than all the nuts and 

1095
00:49:33,880 --> 00:49:34,960
bolts. 
So you got to have that 

1096
00:49:34,960 --> 00:49:37,600
component as well. 
Yeah, and that's another thing, 

1097
00:49:37,600 --> 00:49:41,720
like I've bought, I paid so many
coaches throughout my career and

1098
00:49:41,720 --> 00:49:44,160
when they send me a login and 
it's like, go through the 

1099
00:49:44,160 --> 00:49:45,920
courses, I'm like, now I'm a 
student. 

1100
00:49:46,400 --> 00:49:49,080
Like now I got to spend 
countless hours going through 

1101
00:49:49,080 --> 00:49:51,560
all this content. 
Like I just need somebody I can 

1102
00:49:51,560 --> 00:49:53,680
ask questions like, hey, I'm 
building a plane in the air, 

1103
00:49:53,680 --> 00:49:55,400
man. 
Like why am I doing this? 

1104
00:49:55,400 --> 00:49:57,240
How should I do this? 
Why is that the best route? 

1105
00:49:57,240 --> 00:49:59,960
So I always teach guys, I'm 
going to simplify this thing 

1106
00:49:59,960 --> 00:50:01,480
down for you. 
You just got to show up and do 

1107
00:50:01,480 --> 00:50:02,640
the work. 
I'm going to tell you what to 

1108
00:50:02,640 --> 00:50:05,480
do, when to do it, how to do it.
And most importantly, every 

1109
00:50:05,480 --> 00:50:07,400
single time we do something, I'm
going to tell you why you're 

1110
00:50:07,400 --> 00:50:08,800
doing it. 
Because if I can give you the 

1111
00:50:08,800 --> 00:50:12,240
competency every single time 
around, why I'm saying yes to 

1112
00:50:12,240 --> 00:50:14,720
this food and no to that food, 
when I'm saying this much cardio

1113
00:50:14,720 --> 00:50:17,880
versus that type of cardio, then
that competency is going to 

1114
00:50:17,880 --> 00:50:20,800
breed competence, confidence. 
Once you have the confidence, 

1115
00:50:21,080 --> 00:50:23,640
then you have something that 
will be with you for a lifetime.

1116
00:50:23,640 --> 00:50:25,960
You'll be able to make better 
decisions around training, 

1117
00:50:25,960 --> 00:50:29,040
nutrition mindset forever. 
So you don't need to be a client

1118
00:50:29,040 --> 00:50:30,600
of mine forever. 
You just need to go through this

1119
00:50:30,600 --> 00:50:33,200
period where you put your head 
down, you take the cotton out of

1120
00:50:33,200 --> 00:50:35,680
your ears, you stuff it in your 
mouth, and you become a student,

1121
00:50:36,080 --> 00:50:37,760
right? 
But you're not spending hours 

1122
00:50:37,760 --> 00:50:40,000
online doing it. 
It's like I'm going to build 

1123
00:50:40,000 --> 00:50:43,240
these plans very prescriptively.
This is what you train, when you

1124
00:50:43,240 --> 00:50:45,440
train, why you train it, how you
train it. 

1125
00:50:45,680 --> 00:50:48,000
This is what you eat when you 
eat, how much of you eat. 

1126
00:50:48,120 --> 00:50:49,480
Here's why you're eating it, 
right? 

1127
00:50:49,480 --> 00:50:51,480
These are the supplements you're
going to take and while you're 

1128
00:50:51,480 --> 00:50:53,960
taking them. 
And then as we calibrate every 

1129
00:50:53,960 --> 00:50:57,440
single week and we see the body 
progressing, you're going to get

1130
00:50:57,440 --> 00:50:59,360
feedback from me. 
And so you're going to be 

1131
00:50:59,360 --> 00:51:02,560
learning along the way. 
And so my guys are super busy, 

1132
00:51:02,560 --> 00:51:04,600
right? 
So like they don't have time to 

1133
00:51:04,600 --> 00:51:08,680
log into like like I've done, I 
forget his name, like Keto 

1134
00:51:08,680 --> 00:51:11,800
Warrior or Keto Greg O 
Gallagher. 

1135
00:51:12,080 --> 00:51:13,960
Yeah. 
I don't know if you know him, 

1136
00:51:13,960 --> 00:51:15,880
but he's a big keto guy. 
Great stuff. 

1137
00:51:16,160 --> 00:51:18,440
But it was like all online. 
I had to spend all this time 

1138
00:51:18,440 --> 00:51:21,040
going through all this stuff and
I was like, that didn't work for

1139
00:51:21,040 --> 00:51:22,240
me. 
It didn't work for me because 

1140
00:51:22,240 --> 00:51:24,360
I'm a busy dad. 
I'm a business owner, so it's 

1141
00:51:24,360 --> 00:51:26,520
not going to work for my guys. 
Like I can't just give them a 

1142
00:51:26,520 --> 00:51:30,120
portal with classes. 
Like I need to be accessible and

1143
00:51:30,120 --> 00:51:33,160
teach them and then give them a 
school community where we all 

1144
00:51:33,160 --> 00:51:36,000
chime in and we banter and put 
resources in there if they want 

1145
00:51:36,000 --> 00:51:37,760
to go to it, but they're not 
dependent on it. 

1146
00:51:37,880 --> 00:51:40,280
Yeah, totally, man. 
And it's good that you've gone 

1147
00:51:40,400 --> 00:51:42,240
niche as well. 
I mean, you're like only working

1148
00:51:42,240 --> 00:51:44,160
with a certain demographic 
people like, I feel like a lot 

1149
00:51:44,160 --> 00:51:45,760
of people try to appeal to 
everybody. 

1150
00:51:46,040 --> 00:51:47,920
And when you do that, you appeal
to no one. 

1151
00:51:48,560 --> 00:51:52,360
That's right, my people. 
The common theme is they are me 

1152
00:51:52,360 --> 00:51:54,360
four years ago. 
Yeah, yeah. 

1153
00:51:54,360 --> 00:51:58,080
Almost all of them, you know, 
they're just like, that's the 

1154
00:51:58,080 --> 00:51:59,960
common theme and that's, those 
are the people where my 

1155
00:51:59,960 --> 00:52:02,840
experience is relative. 
How is the podcasting been for? 

1156
00:52:02,840 --> 00:52:04,640
From a marketing standpoint, 
they've been working pretty 

1157
00:52:04,640 --> 00:52:06,880
well. 
Yeah, the podcast is great. 

1158
00:52:06,880 --> 00:52:09,400
So I've got agents that go and 
get me booked on podcasts like 

1159
00:52:09,400 --> 00:52:10,960
you. 
You spoke to the agent that got 

1160
00:52:10,960 --> 00:52:14,440
me booked on your podcast. 
And then I have my own podcast 

1161
00:52:14,440 --> 00:52:17,720
called Flip the Switch, which is
essentially the basis of my 

1162
00:52:17,720 --> 00:52:19,560
life, right? 
Where like I had, I was a pivot 

1163
00:52:19,560 --> 00:52:21,200
point in my life and I had to 
make a decision. 

1164
00:52:21,200 --> 00:52:23,160
Do I want to continue on this 
path or am I going to flip the 

1165
00:52:23,160 --> 00:52:25,840
switch and become the person 
I'm, I believe I'm supposed to 

1166
00:52:25,840 --> 00:52:27,440
be? 
And so the people that I bring 

1167
00:52:27,440 --> 00:52:30,120
on that podcast all have that 
theme, whether it's in business 

1168
00:52:30,120 --> 00:52:35,240
or health or in transformation 
or in a certain area of, of 

1169
00:52:35,240 --> 00:52:38,480
their specialty, Like they've 
all had to flip the switch and 

1170
00:52:38,480 --> 00:52:41,160
say, no, I'm going to go against
the grain here. 

1171
00:52:41,240 --> 00:52:44,160
Do the uncomfortable thing for 
the bigger picture. 

1172
00:52:44,760 --> 00:52:49,280
So that I have, I think I have 
15 episodes so far. 

1173
00:52:49,720 --> 00:52:52,000
It it's time consuming, but it's
great. 

1174
00:52:52,000 --> 00:52:54,440
I'm very selective on who I 
brought on that podcast and 

1175
00:52:54,760 --> 00:52:57,120
we've had good success with it. 
Yeah, podcasting is awesome, 

1176
00:52:57,120 --> 00:52:58,280
man. 
Like, I've been podcasting since

1177
00:52:58,280 --> 00:53:01,200
2016 and I love it. 
I mean, there's like no better 

1178
00:53:01,200 --> 00:53:04,560
medium, no better platform to 
talk with people, meet new 

1179
00:53:04,560 --> 00:53:07,160
people, get motivated, get 
excited, get, you know, 

1180
00:53:07,680 --> 00:53:10,120
educated. 
And it's just, it's, it's good 

1181
00:53:10,120 --> 00:53:12,800
like everybody wins, like every 
both parties come out ahead. 

1182
00:53:13,520 --> 00:53:15,520
It's just a great networking 
opportunity as well. 

1183
00:53:16,280 --> 00:53:20,000
Yeah, it really is. 
It's just a great, I, I just 

1184
00:53:20,000 --> 00:53:23,640
love, I love talking to guys 
like you, you know, and, and it 

1185
00:53:23,640 --> 00:53:25,160
just, you get to learn their 
story. 

1186
00:53:25,160 --> 00:53:28,120
They get to learn your story. 
And then if one person hears 

1187
00:53:28,120 --> 00:53:30,920
this and they're, and it's like,
and they take action on it, it's

1188
00:53:30,920 --> 00:53:33,720
like we served a great, we 
served a great 'cause So I do 

1189
00:53:33,720 --> 00:53:34,840
love for that aspect. 
Well. 

1190
00:53:35,080 --> 00:53:37,040
What's in a pipeline, man? 
You sound like you get all kinds

1191
00:53:37,040 --> 00:53:38,200
of things cooking. 
What's what's you get? 

1192
00:53:38,200 --> 00:53:39,960
You excited? 
Yeah, brother. 

1193
00:53:39,960 --> 00:53:42,040
So that's a great question. 
So we're growing, right, like 

1194
00:53:42,040 --> 00:53:45,240
we're approaching. 
So we've had over 100 people 

1195
00:53:45,240 --> 00:53:47,800
that we've transformed. 
Now I'm approaching about 100 

1196
00:53:47,800 --> 00:53:51,400
clients in the rotation actively
and it's still me doing all the 

1197
00:53:51,400 --> 00:53:53,720
coaching. 
So what we're doing is working 

1198
00:53:53,720 --> 00:53:55,320
on scale. 
We're working on taking people 

1199
00:53:55,320 --> 00:53:57,800
that have gone through the 
program, done their own 

1200
00:53:57,800 --> 00:53:59,920
transformation, gotten out of 
their own way that are still 

1201
00:53:59,920 --> 00:54:02,000
clients. 
And we're developing them as 

1202
00:54:02,000 --> 00:54:04,520
brand ambassadors, allowing them
to go out there and kind of 

1203
00:54:04,520 --> 00:54:07,320
bring in their own clientele, 
almost like a real estate model.

1204
00:54:07,320 --> 00:54:09,880
So to help expand that bot 
sculptors. 

1205
00:54:09,880 --> 00:54:12,840
So that's a really big project 
that we're undergoing and we've 

1206
00:54:12,840 --> 00:54:16,920
got two guys possibly going to 
move it to five guys by the end 

1207
00:54:16,920 --> 00:54:18,640
of the year that will be in that
program. 

1208
00:54:19,240 --> 00:54:22,400
And this is teaching guys how to
go out and help people in their 

1209
00:54:22,480 --> 00:54:24,760
be their circle of influence, 
because once they get 

1210
00:54:24,760 --> 00:54:27,520
transformed, people in their 
circle are always like, what are

1211
00:54:27,520 --> 00:54:29,240
you doing, man? 
How are you doing it? 

1212
00:54:29,360 --> 00:54:31,760
And instead of just referring 
them back to me, I want them to 

1213
00:54:31,760 --> 00:54:34,160
be able to leverage their 
experience and help people in 

1214
00:54:34,160 --> 00:54:37,320
their circle. 
So that's just basically taking 

1215
00:54:37,320 --> 00:54:40,520
what I've done and teaching 
people how to, how to duplicate 

1216
00:54:40,800 --> 00:54:42,840
that under my brand, under my 
model. 

1217
00:54:42,920 --> 00:54:44,920
So dad bond scope, there's 
helping it expand. 

1218
00:54:45,280 --> 00:54:48,000
And we've got people in the UK, 
we've got people in New Zealand,

1219
00:54:48,000 --> 00:54:51,080
we've got people in Australia. 
So it's, we have clients in 

1220
00:54:51,080 --> 00:54:53,720
Dubai. 
So the, the brand is, is is gone

1221
00:54:53,720 --> 00:54:57,840
global in, in the 11 months that
we've really been out there. 

1222
00:54:58,040 --> 00:55:00,160
That's awesome, man. 
Like there's more fulfilling 

1223
00:55:00,160 --> 00:55:02,320
than this line of work. 
Like been able to help people 

1224
00:55:02,640 --> 00:55:05,160
get their life back and then 
just see their eyes light up 

1225
00:55:05,160 --> 00:55:07,600
with excitement for tomorrow. 
So when you get this dialed in, 

1226
00:55:07,600 --> 00:55:09,480
like when you get your nutrition
dialed in, when you've got your 

1227
00:55:09,480 --> 00:55:12,480
training dialed in and you're 
like genuinely excited about 

1228
00:55:12,480 --> 00:55:15,400
adhering to it for the long 
term, like congratulations 

1229
00:55:15,400 --> 00:55:17,280
ladies and gents, you have found
the fountain of youth. 

1230
00:55:18,280 --> 00:55:20,520
That's exactly it. 
I said the best part is when the

1231
00:55:20,520 --> 00:55:22,880
guys say, I said this earlier, 
when guys say like, I haven't 

1232
00:55:22,880 --> 00:55:24,480
seen this weight since my 20s or
something. 

1233
00:55:24,480 --> 00:55:27,720
I'm like, why? 
Why that means so much to me is 

1234
00:55:27,720 --> 00:55:29,640
because they are tapping into 
the fountain of youth. 

1235
00:55:29,640 --> 00:55:32,280
They're like, damn, maybe. 
And they these days start 

1236
00:55:32,680 --> 00:55:34,040
changing the way that they 
dress. 

1237
00:55:34,040 --> 00:55:36,360
They start buying clothes that 
they would have worn when they 

1238
00:55:36,360 --> 00:55:38,600
were younger. 
They start feeling and stepping 

1239
00:55:38,600 --> 00:55:40,520
into that. 
I'm not this old man anymore. 

1240
00:55:40,560 --> 00:55:43,360
You know, that was a story I no 
longer tell myself. 

1241
00:55:43,680 --> 00:55:46,160
And I love that because that's, 
that's what we need more of, 

1242
00:55:46,160 --> 00:55:49,400
more men that are strong and 
confident because that's the 

1243
00:55:49,440 --> 00:55:51,160
that's how they're going to 
raise their kids. 

1244
00:55:51,560 --> 00:55:54,120
You know, confident dads breed 
confident kids. 

1245
00:55:54,400 --> 00:55:56,120
Yeah. 
And so that's. 

1246
00:55:56,360 --> 00:56:00,480
Unsettling to me when I see 
people like living in the past, 

1247
00:56:00,480 --> 00:56:02,760
man, like when people just refer
to their glory days as something

1248
00:56:02,760 --> 00:56:04,520
that happened 1020, thirty years
ago. 

1249
00:56:04,520 --> 00:56:07,440
Like I'm more excited, like I 
look better now than I did 10 

1250
00:56:07,440 --> 00:56:08,880
years ago. 
And I'm that's going to be the 

1251
00:56:08,880 --> 00:56:11,040
same 10 years from now. 
Like it's going to I'm look 

1252
00:56:11,040 --> 00:56:14,560
better at 43 than I do at 33. 
And I feel like once you realize

1253
00:56:14,560 --> 00:56:17,840
that and once you're excited 
about tomorrow, then the 

1254
00:56:17,840 --> 00:56:20,920
ceiling's been taken off and and
you can do whatever you set your

1255
00:56:20,920 --> 00:56:22,800
mind to. 
That's it, dude. 

1256
00:56:22,800 --> 00:56:25,840
And like so many people, I mean,
I even like like, let people 

1257
00:56:25,840 --> 00:56:28,000
come up to me all the time. 
I'm sure you do right, because 

1258
00:56:28,000 --> 00:56:31,440
you're, you're an anomaly. 
And when you look the part, like

1259
00:56:31,440 --> 00:56:33,120
people just look and treat you 
differently. 

1260
00:56:33,360 --> 00:56:38,680
Like even my sons, he both my 
kids do jiu jitsu and we've had 

1261
00:56:38,680 --> 00:56:40,720
them in it like two years ago 
when I was at the beginning of 

1262
00:56:40,720 --> 00:56:42,760
this transformation. 
And then we changed schools and 

1263
00:56:42,760 --> 00:56:45,240
whatever and we ended up going 
back and now I'm on the other 

1264
00:56:45,240 --> 00:56:47,120
side of this. 
So the professor, the lead 

1265
00:56:47,120 --> 00:56:50,520
instructor is always like super 
curious about my lifestyle, 

1266
00:56:50,520 --> 00:56:51,840
right? 
And he follows me on Instagram 

1267
00:56:51,840 --> 00:56:55,520
and loves all my content. 
And so he, he's always asking me

1268
00:56:55,520 --> 00:56:58,880
questions about, you know, foods
and supplements and all these 

1269
00:56:58,880 --> 00:57:05,040
different things, right? 
And so last night, I come in, I 

1270
00:57:05,040 --> 00:57:07,560
drop my kids off, my wife gets 
them out of the car, and he 

1271
00:57:07,560 --> 00:57:09,440
comes in and he's just like 
staring at me, you know? 

1272
00:57:09,440 --> 00:57:10,640
And I'm like, hey, what's up, 
man? 

1273
00:57:11,480 --> 00:57:15,360
And he's like, I mean, you, you,
you got the sports car, you got 

1274
00:57:15,360 --> 00:57:17,360
the muscles, you got the full 
hair. 

1275
00:57:17,680 --> 00:57:19,000
Does it get any better than 
that? 

1276
00:57:19,920 --> 00:57:23,560
You know, I was like, we're 
reverse agent, baby. 

1277
00:57:23,560 --> 00:57:24,760
That's what we got to be doing, 
right? 

1278
00:57:24,760 --> 00:57:26,480
We don't want to be coming in 
here as the old man. 

1279
00:57:26,480 --> 00:57:29,040
We want to inspire these kids 
because my kids going to be a 

1280
00:57:29,040 --> 00:57:31,440
weapon in a couple years. 
So I need to at least let him 

1281
00:57:31,440 --> 00:57:32,880
think I'm going to be able to 
kick his ass. 

1282
00:57:32,960 --> 00:57:36,640
And he said laughing, you know, 
but it's like, yeah, man, like. 

1283
00:57:36,640 --> 00:57:38,600
But that I know what he meant by
that. 

1284
00:57:38,600 --> 00:57:40,960
It was like, maybe I need to get
some of that. 

1285
00:57:41,280 --> 00:57:43,120
Yeah, You know, I need to get 
some of that. 

1286
00:57:43,120 --> 00:57:45,320
I need to not, like, just keep 
telling myself the same old 

1287
00:57:45,320 --> 00:57:47,760
story, like I had my glory days 
in the past. 

1288
00:57:48,000 --> 00:57:49,480
I don't even engage with those 
people. 

1289
00:57:49,560 --> 00:57:51,000
Yeah. 
I'm like, man, you're also the 

1290
00:57:51,000 --> 00:57:54,000
guy that's like more invested in
your sports team than you are in

1291
00:57:54,000 --> 00:57:56,360
your own health and Wellness. 
Yeah, 100%. 

1292
00:57:57,240 --> 00:57:59,720
Yeah, I know. 
I'm kind of bringing it back to 

1293
00:58:00,000 --> 00:58:02,440
the nutrition questionnaire. 
I'm here to end with. 

1294
00:58:02,440 --> 00:58:06,840
But I would imagine with your 
demographic, primary clientele, 

1295
00:58:07,120 --> 00:58:10,000
you get a lot of questions and 
interest around, you know, 

1296
00:58:10,000 --> 00:58:14,000
TRTHRT, I've been getting all 
kinds of podcast guests lately 

1297
00:58:14,000 --> 00:58:16,320
with that being the primary 
focus, Especially when people, 

1298
00:58:16,560 --> 00:58:20,080
you know, Crest 30-40, fifty 
years old, like if they don't 

1299
00:58:20,080 --> 00:58:22,760
have the right lifestyle 
patterns to begin with, like 

1300
00:58:22,920 --> 00:58:26,200
they just look to that as a 
quick way to gain momentum. 

1301
00:58:26,200 --> 00:58:27,920
Like, do you have a stance on 
that one way or another? 

1302
00:58:28,520 --> 00:58:30,600
Oh yeah, for sure. 
I always tell guys let's get you

1303
00:58:30,600 --> 00:58:32,400
through 90 days and let's do 
your blood work. 

1304
00:58:32,720 --> 00:58:35,760
But in the 1st 90 days you have 
absolutely got to get the right 

1305
00:58:35,760 --> 00:58:37,720
habits in. 
Otherwise you're just increasing

1306
00:58:37,720 --> 00:58:39,440
your libido. 
Maybe you'll sleep a little bit 

1307
00:58:39,440 --> 00:58:40,920
better, but your body ain't 
changing. 

1308
00:58:41,080 --> 00:58:42,560
Yeah, right. 
It's like if I gave you 

1309
00:58:42,560 --> 00:58:45,200
$1,000,000 and you had a poor 
man spending habits, you're 

1310
00:58:45,200 --> 00:58:47,320
going to waste that $1,000,000. 
You need to get the right habits

1311
00:58:47,320 --> 00:58:50,000
installed and then you could 
look to explore those things. 

1312
00:58:50,000 --> 00:58:53,560
So I always say like I didn't 
get on, I get, I got on TRT a 

1313
00:58:53,560 --> 00:58:56,800
year and a half ago. 
OK, this was over 3 1/2 years of

1314
00:58:56,800 --> 00:58:59,520
going the other way. 
My new nutrition was dialed in. 

1315
00:58:59,520 --> 00:59:02,240
My training was dialed in. 
My recovery was dialed in. 

1316
00:59:02,240 --> 00:59:06,280
There was no alcohol in my life.
I had no bad habits, like I was 

1317
00:59:06,280 --> 00:59:10,400
pushing my body to limits that 
were just crushing it to help it

1318
00:59:10,400 --> 00:59:13,000
to grow. 
And then I explored it and then 

1319
00:59:13,000 --> 00:59:15,520
it became an optimizer. 
It helped in that process. 

1320
00:59:15,520 --> 00:59:18,160
My joints felt better. 
I recovered faster. 

1321
00:59:18,440 --> 00:59:20,800
When guys come in and they look 
at that as a magic pill, I said 

1322
00:59:20,800 --> 00:59:22,880
just do yourself a favor. 
If you think it's the magic 

1323
00:59:22,880 --> 00:59:29,440
pill, go sit in a men's TRT 
clinic for a day. 99.9% of the 

1324
00:59:29,440 --> 00:59:32,120
people that walk in that clinic 
will not look like they're on 

1325
00:59:32,120 --> 00:59:35,120
TRT because they don't have the 
other things dialed in. 

1326
00:59:35,320 --> 00:59:36,960
They don't have the right 
nutrition, they don't have the 

1327
00:59:36,960 --> 00:59:39,320
right training, they don't have 
the right discipline, they don't

1328
00:59:39,320 --> 00:59:41,760
have the right habits. 
So all you're doing is just 

1329
00:59:41,760 --> 00:59:44,720
wasting your money to increase 
your libido and get your TRT, 

1330
00:59:44,720 --> 00:59:47,600
but you're not optimized with 
that, you know, like maybe 

1331
00:59:47,600 --> 00:59:50,360
you'll be feel a little bit 
better, but if you really want 

1332
00:59:50,360 --> 00:59:52,560
to look the part, you got to do 
these other things first. 

1333
00:59:52,640 --> 00:59:55,560
That is probably the best 
response I've heard to that. 

1334
00:59:55,560 --> 00:59:57,880
And all the podcasts I've had, 
like, go in there and sit in the

1335
00:59:57,880 --> 01:00:00,920
clinic for a day, look at the 
people who walk to the door and 

1336
01:00:00,920 --> 01:00:03,120
ask yourself if you want to look
like them, like. 

1337
01:00:03,200 --> 01:00:04,680
That, that that's very 
practical. 

1338
01:00:04,680 --> 01:00:06,960
I love it. 
Yeah, it's the, it's God's 

1339
01:00:06,960 --> 01:00:10,040
honest truth because it's, it's 
not like when people like come 

1340
01:00:10,040 --> 01:00:11,880
to, they'll see a post of mine 
where I'm like, she was really 

1341
01:00:11,880 --> 01:00:15,440
like, oh, TRT, I'm like the the 
answer is yes, but it's it's it 

1342
01:00:15,440 --> 01:00:17,960
should be no, because you're 
going to think that that's the 

1343
01:00:17,960 --> 01:00:19,600
solution and that's not the 
solution. 

1344
01:00:19,760 --> 01:00:22,280
Yeah, you know what I mean? 
Like the TRT is it's an 

1345
01:00:22,280 --> 01:00:25,360
optimizer when you are optimized
and you're dialed in on 

1346
01:00:25,360 --> 01:00:27,760
everything else. 
But if you just look to that as 

1347
01:00:27,760 --> 01:00:30,200
a solution, you're going to 
you're going to be severely 

1348
01:00:30,200 --> 01:00:31,960
disappointed. 
Amen to that, man. 

1349
01:00:32,240 --> 01:00:34,800
Well Dane, I am glad that we got
this conversation. 

1350
01:00:35,160 --> 01:00:36,800
We definitely keep the 
conversation going. 

1351
01:00:37,080 --> 01:00:38,800
Super excited for all you got in
the pipeline. 

1352
01:00:39,000 --> 01:00:40,920
What's the website people go to 
learn more about you? 

1353
01:00:41,600 --> 01:00:45,120
Yeah, thanks for asking. 
It's just dadpodsculptors.com. 

1354
01:00:45,120 --> 01:00:49,640
So www.dadpodsculptors.com and 
if you go there, you'll be able 

1355
01:00:49,640 --> 01:00:52,080
to see my story, all the success
stories that we've had with 

1356
01:00:52,080 --> 01:00:53,960
clients. 
And if you're interested in 

1357
01:00:53,960 --> 01:00:55,640
compelled, you can book a call 
with me. 

1358
01:00:55,640 --> 01:00:58,440
Or if you want more information,
you could download my free ebook

1359
01:00:58,440 --> 01:00:59,520
which is right there on the 
site. 

1360
01:00:59,800 --> 01:01:01,640
Love it man. 
If you do any more podcast, 

1361
01:01:01,640 --> 01:01:02,960
holler at me. 
We'll do a podcast swap. 

1362
01:01:02,960 --> 01:01:05,280
I love you, get on your show. 
Yeah, absolutely, man. 

1363
01:01:05,280 --> 01:01:06,960
I'll have you on for sure. 
We'll try to make that happen 

1364
01:01:06,960 --> 01:01:08,760
before the end of the year. 
Awesome brother, we'll keep 

1365
01:01:08,760 --> 01:01:11,240
killing a day and keep changing 
lives and keep in touch man. 

1366
01:01:11,720 --> 01:01:13,040
Thank you, Robert. 
I appreciate you, man. 

1367
01:01:13,040 --> 01:01:14,480
See you, bud. 
Cheers.