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Well, hello, ladies and gents 
Robert Sykes Quito Savage.com. 

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Today I'm get special repeat 
guests in good friend. 

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Robin Switzer on the podcast. 
She is the brains behind Quito 

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con, queso con is just a few 
months away in April, so I 

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wanted to bring it on the 
podcast to dive into some of the

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exciting things ahead. 
As it relates to, at the 

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conference, we get some new 
vendors coming. 

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We got some new speakers coming.
We got all kinds of new things 

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coming. 
She is a extraordinary when it 

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comes to throwing this 
conference. 

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I'm super excited about it. 
I'll be speaking on Sunday. 

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And it's going to be great. 
We're going to have a booth, 

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there's going to be lots of 
boots there, so definitely want 

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to just bring it on the podcast 
and do a deep dive into Kita 

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akan. 
We also talked a little bit 

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about her backstory, what got 
her into Quito space? 

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Following this lifestyle, what 
she's excited about going 

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forward as it pertains to the 
keto Community as a whole. 

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And we do have quite a bit into 
business and mindset from the 

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perspective of a conference 
promoter. 

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And I also just general 
business. 

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So thoroughly enjoyed the 
conversation, always a pleasure 

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chatting. 
Robin. 

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I've got no doubt that you will 
take something from this so that

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for their do sit back, relax and
do a conversation with Robin 

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Switzer. 
And we are live Robin, how are 

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you? 
I'm great. 

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How are you? 
I'm wonderfully. 

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Well, as well. 
So you have been on the podcast.

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I think you've been on the 
podcast every year prior to 

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Quito con. 
I think the time that 

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strategically like that, but we 
get you to talk about the 

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amazing conference that is Quito
Khan, and we get some, we got 

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some new things coming this year
with, you do con like it's a new

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tie. 
Time, same location but lots of 

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new things new festivities. 
Let's just, let's just start off

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with a bang. 
We'll just dive into Quito con 

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for a second and then we'll just
go off on tangents. 

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Okay, you want to hear what's 
new aikidoka on this year? 

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Yeah, lay it on me. 
What's new? 

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So there's several things that 
are new one is that we're going 

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to be doing a cold plunge 
experience. 

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Nice. 
So we have a company coming in 

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bringing in the tubs and the ice
water and the ice and you'll be 

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able to if you have the 
appropriate clothing with you, 

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which we will hopefully be able 
to have enough time to warn 

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everybody to bring to do a cold 
Plunge. 

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And so I'm really, really 
excited about that. 

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It's something that I've wanted 
to bring to the event for a 

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while and we just had such a 
hard time finding a company that

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could afford to do it, that 
could bring the equipment. 

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Just the equipment alone in the 
setup is expensive. 

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Endeavor. 
Have you ever done it before? 

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And that's, I beg your pardon. 
Have you ever done a cool planet

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before I have? 
And it's one of my favorite 

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packs. 
One of my favorite tools and 

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even if I didn't know how great 
it was for me, I'd probably do 

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it anyway. 
Yeah, yeah, I agree. 

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I was going to do it Chris. 
And I've been doing it for 

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probably about two months like 
every single day now 

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consistently. 
Uh-huh. 

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We love it. 
Like, it's what? 

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I mean, there's all this 
supposed health benefits, like, 

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you know, increase Brown fat 
improve metabolism. 

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You know, all that good stuff, 
but even if none of that was 

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true, I would still do it. 
Just for like the, the mental 

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benefit that comes with doing 
that first thing in the morning.

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It's just amazing. 
I agree. 

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I really enjoy it. 
I've also done cryotherapy which

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I really enjoyed to, but I like 
the cold plunge better. 

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First of all, it's just less 
expensive and and also because 

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you can do it at home as opposed
to having to go somewhere and 

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stand in a cryotherapy chamber. 
So yeah, I really enjoyed it. 

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So that's one thing that is new 
this year. 

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Another thing that's new this 
year is Saint experience. 

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So we have a couple of different
Frank companies that are 

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bringing saunas to the event and
not that anyone's going to sit 

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in a sauna for 10 minutes during
a conference but they'll have an

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opportunity to, you know, test 
it out for a minute, see what it

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feels like, one of them actually
has the red light therapy as 

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part of the sauna inside of it. 
And so people will be able to do

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that as well. 
Cool, very cool. 

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And then so there's red light, 
there's sauna there's cold 

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plunge and then body spec will 
be back again this year with do 

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Double the amount of fans that 
they brought last year. 

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So they'll be doing dexa scans, 
all day, Friday, Saturday, and 

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Sunday. 
I was looking at their 

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reservation site, they're doing 
like 60, 60 a day. 

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I think each day maybe it was 75
but I sent out an email earlier 

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this week letting everybody 
know. 

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And gosh, I saw probably 100 
reservations made right off the 

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bat so they do it for a Youkilis
lead discounted price and so I 

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really I like bringing that kind
of experiential stuff to the 

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event. 
I think it just adds an element 

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of fun and it keeps people 
interested in other things other

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than you know, what's going on 
on the various stages and so 

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forth. 
So yeah, I'm really excited 

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about that. 
Yeah, no, that's awesome. 

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I feel like Kevin, you know, new
vendors, they're having, you 

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know, some of the same vendors 
in the new faces, just be able 

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to kind of expose people to New 
things is great, especially 

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like, in the packing space 
because people just want to see 

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these things experienced them 
firsthand, like everybody hears 

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about the benefits of sauna, but
like, there's not really a mini 

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opportunities where you can just
go sit in a sauna and not pay 

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for it just to see if he would 
write to pay for it, you know. 

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So that's pretty cool. 
Yeah, exactly. 

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You know, it's interesting this 
Kyoko is changing and I guess 

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it's it's kind of like a natural
progression. 

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Where we were once all about 
only about the ketogenic diet, 

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which is still the underlying 
theme of the event, the value of

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utilizing ketosis to improve 
your health, but the I'm seeing 

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a lot of interest from companies
outside of like the keto food 

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product space. 
So if you look at our website 

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you'll see we've got about 70 
companies signed up so far this 

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year and more than half of them 
are not food. 

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Chuck's. 
So that part is super 

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interesting to me to see how the
evolution of the event happens. 

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It's something I've always 
wanted to do and I really didn't

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know how to move from like one 
Focus to another but thankfully 

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it's happening on its own. 
So, the those there's a lot of 

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conversation happening at the 
event, about the research and 

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the evolution of the ketogenic 
diet. 

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In, you know, in the consumer if
you will space or just everyday 

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people who are utilizing 
utilizing that protocol to 

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improve their health, but the 
we've got a pretty strong 

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carnivore influence this year 
too because there's just so much

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happening in that space and so 
many people are utilizing that 

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protocol to improve their 
health. 

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They're not necessarily focusing
on, am I in ketosis, but They 

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are focusing on whole food and 
improving the metabolic health. 

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And Healing a lot of problems 
that were related to poor 

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metabolic health. 
So I'm interested to see how the

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community responds to that as 
well. 

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And I'm just really excited 
about all the different topics 

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that the new speakers are 
bringing to the table. 

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It's going to be a different 
event this year than we've had 

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in the past, for sure. 
And I feel like it's cool 

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though. 
That it's all like it's new, 

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it's evolving but it's still 
very Minutes to roots. 

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And like, if there's a balance 
to be played with that because 

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like, you see some people, some 
brand, some companies, they try 

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and evolve so rapidly that they 
just dissolve. 

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And then you see, a lot of 
people, I don't know II, 

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appreciate consistency, probably
Above All Else, and you've 

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maintained the same Aura of what
Kita akan is and always has 

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been, but you're willing to 
bring on new ideas. 

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New philosophies new Oh, Ducks 
new companies and I think that 

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is great. 
Well, thank you, I've been so 

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blessed, Robert. 
I mean I this is exactly what I 

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wanted to happen with the event,
but there's no way I really 

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could have forced it. 
It did happen, it's kind of like

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organic, it organically happened
and, and I'm really excited 

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about it. 
And I'm very grateful because 

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the being the I love doing what 
I do and I love producing this 

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event and I that I get a lot of 
satisfaction out of knowing that

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I'm helping other people 
especially at this point in my 

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life. 
I want to feel like I'm making a

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difference and when I can bring 
so much to the table, I feel 

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like I'm helping other people 
exposing people to things, they 

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may not know about or have 
learned about or have 

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experienced anywhere else. 
Yeah. 

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Yeah, and kids, Kita akan the 
first kilcommons 2017, right? 

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Yeah. 
Finn 17. 

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So since 2017, there's been all 
kinds of ups and downs in the 

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conference space but in specific
to Quito Khan as a conference 

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and you I'd love to just kind of
like here the evolution of Quito

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con from Robins perspective 
because you know like you and I 

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know each other, we've stayed in
contact Threat all these this. 

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It's like, I feel like I've got 
a pretty good handle on it, but 

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I feel like a lot of people 
don't and I feel like they hear 

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of Quito called the hear about 
how great it is. 

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They either go or they don't go 
and it just kind of like 

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conference to them, but like, 
I'm passionate about keto calm. 

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Because I've seen it, you know, 
go through all these highs and 

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low. 
So could you kind of just peel 

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the curtain back on that as both
the promoter? 

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But then also just like like the
the person behind it on you've 

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had people behind you and 
helping you for sure but like 

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just Just from your perspective,
what has that Journey look like,

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it's been painful to tell you 
the truth. 

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Well, when we first started in 
2017, when I was working for 

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Brian, when it was, it was, hey,
let's put together an event 

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where we can get all these 
people that are in all of these 

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Facebook groups that we have. 
And let's get everybody together

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and have a party, and we can 
have a few speakers, a few 

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vendors. 
And to be a safe place for 

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everybody that Is following a 
low carb /, ketogenic diet to 

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socialize and learn and evolve 
and that's really what I mean in

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2017 was all about. 
And then in 2018, it became, 

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wow, people really like this. 
Let's level up our game. 

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Let's do a better job of making 
this a real event for people to 

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come and And experience. 
So, in 2018, we doubled what we 

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did in 2017. 
And then 2019, we doubled again,

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and that was kind of like, We 
had to get more help because I 

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couldn't do it all by myself 
anymore in 2019. 

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So that's when we brought Ryan 
on board to help with the 

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exhibitor sales. 
So I could focus on the 

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production and the orchestration
of the event. 

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And then, of course, covid 
happened, the following year, 

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and we were planning for 2020 to
be of equal size if not greater 

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than what we had in 2009. 
But in March we had to put the 

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brakes on because it was just 
shortly after covid-19 being a 

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thing and it was everywhere on 
the news, but we were not 

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getting any consistent 
information from the city of 

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Austin or the Palmer Event 
Center on how we were going to 

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pull off doing a live event and 
we weren't sure. 

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How things were going to flow 
when we finally got some 

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direction from them. 
It was clear that it would be 

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impossible to do it. 
So we postponed you know with 

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the hopes that we'd be able to 
do it in 2021 which we all know 

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didn't happen and then we 
decided that we would postpone 

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again until 2022 and then 
finally the world started to 

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turn around again and we 
realized we'd be able to do the 

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event in 2022. 
So, I would say that the best 

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part about 2022 was the fact 
that the people that did come, 

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we're very, very excited to be 
there. 

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The vendors, the speaker's, the 
attendees. 

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Everyone was just so thrilled to
be back at a live event and 

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seeing the people that they had 
seniors prior, seeing the 

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speakers, Talking to the vendors
just coming back together. 

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If it made me realize that we 
definitely have built a 

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community that a lot of the 
people who come to this event, 

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come back every year. 
Mmm, so 2022, there were a lot 

225
00:14:09,900 --> 00:14:11,600
of disappointments. 
There were a lot of hardships, 

226
00:14:11,600 --> 00:14:15,700
we had like 30 companies, about 
six weeks before the event 

227
00:14:15,700 --> 00:14:18,000
contact is us. 
And say, you know, we've got 

228
00:14:18,000 --> 00:14:20,900
supply chain issues, we've got 
staffing issues. 

229
00:14:21,600 --> 00:14:24,400
You know what we can't. 
We are staff, doesn't want to 

230
00:14:24,400 --> 00:14:26,700
take the risk of traveling 
whatever. 

231
00:14:26,700 --> 00:14:29,400
So we had a lot of companies 
pull out. 

232
00:14:29,600 --> 00:14:32,800
And so I mean in retrospect, the
event was not everything, I 

233
00:14:32,800 --> 00:14:38,100
wanted it to be in 2022 but it 
showed me that The people who 

234
00:14:38,100 --> 00:14:40,400
were supporting us and the 
people who wanted to be part of 

235
00:14:40,400 --> 00:14:45,900
this, still wanted it and it 
also showed me that we survived 

236
00:14:45,900 --> 00:14:48,900
2020 and 2021. 
Yeah. 

237
00:14:49,500 --> 00:14:52,600
And then it put me in a position
where I had to decide. 

238
00:14:52,600 --> 00:14:55,400
Okay. 
We did it. 

239
00:14:55,400 --> 00:15:00,400
We survived. 
Now, what is next for this 

240
00:15:00,400 --> 00:15:03,600
event? 
And so we booked the dates and 

241
00:15:03,600 --> 00:15:07,200
started planning again and like 
I said that the changes the 

242
00:15:07,200 --> 00:15:08,700
evolution of this event has 
happened. 

243
00:15:08,700 --> 00:15:11,300
Very organically there. 
I'm sure there are a lot of 

244
00:15:11,308 --> 00:15:13,800
things that come into play. 
Other events that are no longer 

245
00:15:13,800 --> 00:15:19,100
happening, new companies, with 
new products companies that have

246
00:15:19,100 --> 00:15:25,000
not been in the live event space
and to Years, you know, they're 

247
00:15:25,000 --> 00:15:28,100
ready to make a move back. 
The supply chain issues are no 

248
00:15:28,100 --> 00:15:30,300
longer as significant as they 
were before. 

249
00:15:30,800 --> 00:15:36,000
So a lot of things are happening
that have occurred in my favor, 

250
00:15:36,000 --> 00:15:40,100
if you will. 
It just set the stage for us to 

251
00:15:40,100 --> 00:15:43,500
be successful again. 
This year, was there a point at 

252
00:15:43,500 --> 00:15:49,800
which the idea of just Stopping 
it all seemed really appealing 

253
00:15:49,800 --> 00:15:55,800
to you. 
Oh man, there have been many 

254
00:15:55,800 --> 00:16:01,700
times where I have been 
Terrified to do it again. 

255
00:16:02,600 --> 00:16:06,200
However, it's never occurred to 
me to quit. 

256
00:16:07,400 --> 00:16:16,000
It's never what occurred to me 
was Transformation or adjustment

257
00:16:16,000 --> 00:16:19,500
to try and be, you know, 
flexible and how we how we move 

258
00:16:19,500 --> 00:16:22,900
forward but honestly, it never 
occurred to me to quit. 

259
00:16:22,900 --> 00:16:25,700
It's kind of like it's what I 
do. 

260
00:16:26,200 --> 00:16:29,900
So if I were to just stop doing 
this, I really don't know what I

261
00:16:29,908 --> 00:16:32,100
would do. 
I'm not ready to retire. 

262
00:16:33,300 --> 00:16:37,700
I certainly can't afford to 
retire, so no, it never occurred

263
00:16:37,700 --> 00:16:41,100
to me to stop because this is 
pretty much your main thing 

264
00:16:41,100 --> 00:16:42,400
right now. 
This is It takes up all your 

265
00:16:42,400 --> 00:16:43,200
time. 
Yeah. 

266
00:16:43,500 --> 00:16:49,100
This is pretty much my life. 
I mean I also have a product 

267
00:16:49,100 --> 00:16:53,800
called ballistic keto which is a
powdered MCT oil, that is 

268
00:16:53,800 --> 00:16:56,300
flavored and unsweetened that we
still sell. 

269
00:16:57,400 --> 00:17:02,200
But that's I've I haven't done a
good job of growing that 

270
00:17:02,600 --> 00:17:05,400
business line. 
It is popular with the people 

271
00:17:05,400 --> 00:17:08,500
who liked it but I have not done
a good job with the marketing of

272
00:17:08,500 --> 00:17:12,200
it. 
We also have a coaching Line, 

273
00:17:12,200 --> 00:17:16,300
the ketogenic lifestyle coaching
and that program has grown and 

274
00:17:16,300 --> 00:17:19,099
shrunk and grown and shrunk, 
depending on the time. 

275
00:17:20,400 --> 00:17:25,099
And then I also have certified 
ketogenic where I work with food

276
00:17:25,099 --> 00:17:30,700
product manufacturers, and while
that hasn't been huge, I I 

277
00:17:30,700 --> 00:17:34,800
really attribute that mainly to 
the fact that it's kind of the 

278
00:17:34,800 --> 00:17:37,900
Wild West in this space, and you
can put a keto label on 

279
00:17:37,900 --> 00:17:39,100
anything. 
Yeah. 

280
00:17:40,600 --> 00:17:44,300
And there. 
There are few companies that 

281
00:17:47,500 --> 00:17:50,300
there are a lot of companies 
that care about their products, 

282
00:17:50,300 --> 00:17:54,700
but they're misled about 
ingredients and then there's a 

283
00:17:55,000 --> 00:17:58,800
the big companies with the super
Deep Pockets that all they care 

284
00:17:58,800 --> 00:18:01,700
about is margins and they do not
care about ingredients and those

285
00:18:01,700 --> 00:18:04,100
the ones that slap the keto 
label all over everything. 

286
00:18:05,000 --> 00:18:07,800
I've had a lot of conversations 
with food product, manufacturers

287
00:18:07,800 --> 00:18:11,100
and I haven't necessarily 
certified them, but I've given 

288
00:18:11,100 --> 00:18:13,700
them guide. 
Was on removing these 

289
00:18:13,700 --> 00:18:17,600
problematic ingredients that 
that they feel are going to 

290
00:18:17,600 --> 00:18:19,900
improve their margins but it's 
certainly not going to help 

291
00:18:19,900 --> 00:18:24,300
anybody. 
So I mean, I guess I'm kind of 

292
00:18:24,300 --> 00:18:29,200
doing that out of the passion 
that I have for this protocol 

293
00:18:29,200 --> 00:18:33,000
and this way of life and I 
don't, I'd love to be able to 

294
00:18:33,000 --> 00:18:35,600
build that business line, but 
it's not something that I think 

295
00:18:35,600 --> 00:18:37,500
will happen. 
I think it always be relatively 

296
00:18:37,500 --> 00:18:40,100
small. 
So, in answer to your question, 

297
00:18:40,200 --> 00:18:42,800
yes, I mean keto. 
Khan is what I I do all year. 

298
00:18:44,300 --> 00:18:48,400
I'm always on the lookout for 
new companies, with new products

299
00:18:48,400 --> 00:18:52,000
with, you know, for brands that 
are bringing value to the space,

300
00:18:52,400 --> 00:18:56,500
for speakers and for researchers
who are doing interesting 

301
00:18:56,900 --> 00:19:01,300
research and, you know, 
publishing it or sharing their 

302
00:19:01,300 --> 00:19:08,400
treatment of Patients, you know,
using these protocols to improve

303
00:19:08,400 --> 00:19:10,600
people's lives. 
So this is what I live. 

304
00:19:10,600 --> 00:19:12,400
I live this. 
Yeah, I do. 

305
00:19:12,400 --> 00:19:14,800
Yeah. 
Now I appreciate that. 

306
00:19:14,800 --> 00:19:18,400
I feel like there's so many 
businesses out there and there's

307
00:19:18,400 --> 00:19:20,800
a lot of different ways to build
a business on different ways to 

308
00:19:20,800 --> 00:19:22,900
make money, lot of different 
ways to lose money. 

309
00:19:22,900 --> 00:19:28,300
And I like there's a lot of ways
to skin the cat as the saying 

310
00:19:28,300 --> 00:19:30,700
goes. 
But it's it's refreshing to talk

311
00:19:30,700 --> 00:19:35,400
with people that are building a 
business based off of Passion 

312
00:19:35,800 --> 00:19:38,400
rather than just simply building
a business to make money. 

313
00:19:38,400 --> 00:19:42,200
And like, I don't know, like, 
the people that I've met over 

314
00:19:42,200 --> 00:19:45,600
the years that have built a 
business, bootstrapped it from 

315
00:19:45,600 --> 00:19:49,400
the ground up, simply because 
they're passionate about making 

316
00:19:49,400 --> 00:19:53,600
a difference in people's lives 
like that to me, totally 

317
00:19:53,800 --> 00:19:57,500
regardless of the money that 
they bring, in the sense of 

318
00:19:57,508 --> 00:20:01,700
fulfillment that comes with that
far outweighs any financial gain

319
00:20:01,700 --> 00:20:04,300
that they get. 
Yes, I do. 

320
00:20:04,400 --> 00:20:08,800
No, like I I don't think I'll 
ever, you know, be a man. 

321
00:20:08,800 --> 00:20:11,700
I don't know who knows where 
I'll be and as time that, but 

322
00:20:11,900 --> 00:20:16,000
but I am proud to say that I can
confidently, hang my hat and 

323
00:20:16,000 --> 00:20:18,800
everything that I've been in 
business and feel good about the

324
00:20:18,800 --> 00:20:21,800
intentions behind. 
It, have conducted the business 

325
00:20:22,100 --> 00:20:25,000
and just what it's been designed
to do from the get-go. 

326
00:20:25,000 --> 00:20:28,700
And I feel like you can say the 
same mosquito gone, I would 

327
00:20:28,700 --> 00:20:33,000
agree. 
I would agree a lot of what I've

328
00:20:33,000 --> 00:20:39,400
done. 
I've always operated with. 

329
00:20:40,100 --> 00:20:42,700
I've had a lot of hard 
conversations mean you and I 

330
00:20:42,700 --> 00:20:45,500
have had those conversations 
after we had to postpone Quito. 

331
00:20:45,500 --> 00:20:50,900
Con those conversations were 
probably the hardest thing I've 

332
00:20:50,900 --> 00:20:56,000
ever done. 
But I from that experience, I 

333
00:20:56,000 --> 00:21:05,500
learned that I can do it and 
I've learned that even when the 

334
00:21:05,500 --> 00:21:10,900
person on the other side of the 
line doesn't like what I have to

335
00:21:10,900 --> 00:21:14,200
say. 
If I'm operating from a place of

336
00:21:14,200 --> 00:21:19,400
honesty and to try to do the 
right thing, the best I can that

337
00:21:20,300 --> 00:21:22,900
I can put, you know, I can lay 
my head on my pillow at night 

338
00:21:22,900 --> 00:21:27,300
and sleep. 
So that's, I mean, it sounds so 

339
00:21:27,300 --> 00:21:30,000
basic, but that's really how I 
operate. 

340
00:21:30,200 --> 00:21:32,500
I'm just trying to do the right 
thing. 

341
00:21:32,600 --> 00:21:37,400
NG all the time admitting it 
when I've done something wrong 

342
00:21:37,700 --> 00:21:43,600
and apologizing and having those
tough conversations and I feel 

343
00:21:43,600 --> 00:21:48,600
that what the the end result is 
that people trust me and that 

344
00:21:48,600 --> 00:21:53,200
means a lot to me. 
Yeah, yeah I know it sounds so 

345
00:21:53,200 --> 00:21:56,400
simple and really is very 
simple, it's not easy, it's the 

346
00:21:56,400 --> 00:22:00,500
farthest thing from Easy more 
often than not, but this simple 

347
00:22:00,800 --> 00:22:07,900
Act of just always Is doing the 
right thing and doing so with 

348
00:22:08,000 --> 00:22:10,700
you know while maintaining your 
integrity and just being 

349
00:22:10,700 --> 00:22:14,900
brutally honest and transparent 
like that, a lot of people don't

350
00:22:14,900 --> 00:22:20,100
do that and I feel like the past
few years has been a stage for 

351
00:22:20,100 --> 00:22:22,700
people to Showcase them. 
Not doing that. 

352
00:22:22,700 --> 00:22:25,700
And yeah, I don't know, like it 
really just makes me appreciate 

353
00:22:25,700 --> 00:22:30,100
those who are upfront with 
things very forthright and very 

354
00:22:30,100 --> 00:22:33,300
just honest and transparent with
how they How they conduct 

355
00:22:33,300 --> 00:22:36,300
business and I feel like I've 
never once had a conversation 

356
00:22:36,300 --> 00:22:40,600
with you with any of your 
endeavors and hung up the phone 

357
00:22:40,600 --> 00:22:42,200
being like, yeah. 
I don't know about Rob, I don't 

358
00:22:42,200 --> 00:22:44,800
know what she's doing this time.
This this sounds a little 

359
00:22:44,800 --> 00:22:47,100
sketchy. 
I've never had that that that 

360
00:22:47,100 --> 00:22:49,100
emotion come over me after 
talking with you. 

361
00:22:49,100 --> 00:22:51,900
Hmm well thank you. 
I appreciate that. 

362
00:22:52,300 --> 00:22:55,000
Yeah. 
So what else we get some that 

363
00:22:55,000 --> 00:22:57,600
the time frame is different for 
keto con this year too. 

364
00:22:58,200 --> 00:23:02,900
Yeah, we'll be in Austin in 
April this year rather than July

365
00:23:02,900 --> 00:23:05,800
and August, which is going to be
a really nice chain and should 

366
00:23:05,800 --> 00:23:08,200
because the weather will be 
beautiful there. 

367
00:23:08,200 --> 00:23:10,800
It's probably in the 70s the 
whole time we're there and in 

368
00:23:10,800 --> 00:23:15,900
cooler at night and so I'm 
excited about that. 

369
00:23:16,500 --> 00:23:18,700
We've never been able to get 
early dates like that. 

370
00:23:18,700 --> 00:23:22,600
As a matter of fact, I've been 
working on booking days for 2024

371
00:23:23,000 --> 00:23:30,700
and I'll have to I'll have to 
move to met in 2024 because I 

372
00:23:30,700 --> 00:23:34,400
can't get the April dates again.
The Palmer Event Center books up

373
00:23:34,400 --> 00:23:39,100
so fast and they won't allow me 
to book anything more than 18 

374
00:23:39,100 --> 00:23:43,800
months in advance. 
So yeah. 

375
00:23:43,800 --> 00:23:46,400
But I'm the April dates are 
going to be awesome. 

376
00:23:46,400 --> 00:23:48,900
It's going to be nice outside 
the, you know, the City of 

377
00:23:48,900 --> 00:23:52,300
Austin is a great place to hang 
out and Adventure. 

378
00:23:53,200 --> 00:23:56,500
So to be lots of things to do 
and people won't be so 

379
00:23:56,500 --> 00:23:59,200
uncomfortable. 
It's like when it was in July 

380
00:23:59,200 --> 00:24:03,400
112 degrees, Unbelievably 
brutal. 

381
00:24:04,300 --> 00:24:06,000
Yeah, no, it's definitely always
toasty there. 

382
00:24:06,000 --> 00:24:07,800
So, I'm excited about it. 
Being in April. 

383
00:24:07,800 --> 00:24:12,400
For sure, what I guess. 
It's just with Palmer Events 

384
00:24:12,400 --> 00:24:13,700
centered. 
It's kind of like, right there 

385
00:24:13,700 --> 00:24:16,500
in the heart of Austin. 
So I feel like the the man for 

386
00:24:16,500 --> 00:24:20,700
that place just must be through 
the roof, it is, and they 

387
00:24:20,700 --> 00:24:24,200
aren't, they have a, an Austin 
Convention Center, but it is 

388
00:24:24,200 --> 00:24:28,500
triple the size. 
So I think that between the two 

389
00:24:28,500 --> 00:24:32,100
of them, they stay booked up 
quite a bit and The Palmer 

390
00:24:32,100 --> 00:24:36,800
Center is small enough to where 
it's it doesn't it's not 

391
00:24:36,800 --> 00:24:39,700
overwhelming like a convention 
center but large enough to 

392
00:24:39,700 --> 00:24:41,700
accommodate it, you know a big 
group. 

393
00:24:41,700 --> 00:24:44,000
Yeah. 
So and then accommodate all the 

394
00:24:44,000 --> 00:24:50,200
different stages and breakout 
rooms and so I really really 

395
00:24:50,200 --> 00:24:55,300
like that venue for that reason 
and I feel like we've developed 

396
00:24:55,600 --> 00:24:59,800
a brand that says that we are in
Austin event so I'm not ready to

397
00:24:59,800 --> 00:25:04,000
move. 
Yet although you never know we 

398
00:25:04,000 --> 00:25:09,500
could move to Florida or who 
knows where but for the next 

399
00:25:09,500 --> 00:25:11,000
couple of years will be in 
Austin. 

400
00:25:11,400 --> 00:25:13,600
Yeah. 
No for sure, with the with all 

401
00:25:13,600 --> 00:25:17,500
the conference's, you know, post
pandemic kind of coming back to 

402
00:25:17,500 --> 00:25:20,400
life, it seems there's more 
conferences than ever with in 

403
00:25:20,400 --> 00:25:23,900
the keto low carb Corner Force 
Base conferences, or like, like 

404
00:25:23,900 --> 00:25:26,800
meetups some. 
Some big, some small, do you 

405
00:25:26,800 --> 00:25:30,300
feel like, what's the overall 
Vibe amongst other? 

406
00:25:31,400 --> 00:25:35,500
It's promoters within the space 
that because it pretty you know,

407
00:25:35,500 --> 00:25:39,000
pretty cordial or is it pretty 
competitive and like a Cutthroat

408
00:25:39,000 --> 00:25:42,000
got away. 
That's a great question. 

409
00:25:42,400 --> 00:25:46,100
No one's ever asked me that but 
I've also made I think that 

410
00:25:46,100 --> 00:25:52,100
there's One other event planner 
that I've actually spoken to. 

411
00:25:53,400 --> 00:25:57,300
So I don't know if it's 
Cutthroat but I'm going to guess

412
00:25:57,300 --> 00:26:00,300
it's probably competitive 
because I've never been 

413
00:26:00,300 --> 00:26:04,000
contacted by anybody. 
So if I was if I was going to 

414
00:26:04,000 --> 00:26:06,200
put on a conference which I 
probably will at some point, I'd

415
00:26:06,200 --> 00:26:09,400
be calling everybody ever thrown
a conference but hey Robin. 

416
00:26:09,400 --> 00:26:12,200
What should I do different? 
Which that I'm not do. 

417
00:26:12,200 --> 00:26:15,000
Like I'd be contacting 
everybody, right? 

418
00:26:16,500 --> 00:26:20,000
Oh, And I would be the one who 
would definitely sit down and 

419
00:26:20,000 --> 00:26:22,400
talk to you. 
Yeah, it's weird. 

420
00:26:22,400 --> 00:26:25,600
That, that that's not the case. 
I don't know. 

421
00:26:25,600 --> 00:26:28,100
I mean like in the food products
based like with keto brick like 

422
00:26:28,100 --> 00:26:30,600
we're, I don't know. 
We're so different than a lot of

423
00:26:30,600 --> 00:26:33,600
other bars so it's not really 
the same but I always try and 

424
00:26:33,600 --> 00:26:35,700
just like so many people have 
contacted me. 

425
00:26:35,900 --> 00:26:38,800
They're trying to build their 
own, you know, bar or food 

426
00:26:38,800 --> 00:26:42,700
product company and I just tell 
him, whatever I've learned and 

427
00:26:42,700 --> 00:26:44,800
try to help them. 
I feel like, I don't know, I 

428
00:26:44,800 --> 00:26:47,200
kind of subscribe to the whole 
Rising tide. 

429
00:26:47,200 --> 00:26:48,900
Raises all Ships kind of 
philosophy. 

430
00:26:49,700 --> 00:26:54,800
I would agree with you. 
I just don't know how that plays

431
00:26:54,800 --> 00:26:58,400
out in this space. 
Yeah, it's interesting. 

432
00:26:58,700 --> 00:27:01,700
Very interesting. 
What, what are some things that 

433
00:27:01,700 --> 00:27:04,500
you would totally have done a 
180 on? 

434
00:27:04,900 --> 00:27:08,200
As far as conferences? 
Go had you been able to do it at

435
00:27:08,200 --> 00:27:09,400
a do-over? 
Like is there anything that 

436
00:27:09,400 --> 00:27:13,100
you've kind of like you know, 
backed yourself into a corner 

437
00:27:13,100 --> 00:27:20,700
with so to speak. 
Last year and this is just from 

438
00:27:20,700 --> 00:27:26,400
a business perspective. 
Last year, we did cooking Demos 

439
00:27:26,800 --> 00:27:33,100
in the venue and the cost for 
the stage, and the speakers and 

440
00:27:33,108 --> 00:27:37,000
the microphones and everything 
was expensive. 

441
00:27:37,700 --> 00:27:42,300
And we only ended up using the 
space like four times. 

442
00:27:43,800 --> 00:27:50,500
So, At the time, I wasn't 
thinking of it from the 

443
00:27:50,500 --> 00:27:55,000
financial perspective, I was 
thinking of it as a way to bring

444
00:27:55,000 --> 00:27:57,500
experience and experience to the
attendees. 

445
00:27:58,700 --> 00:28:05,800
But in retrospect, now I know 
that you never have the venue 

446
00:28:05,800 --> 00:28:09,200
create space where they're 
staging and lighting and 

447
00:28:10,800 --> 00:28:13,000
microphones and chairs and all 
that kind of stuff. 

448
00:28:13,000 --> 00:28:16,600
If you're not going to use the 
real estate for the entire show,

449
00:28:17,400 --> 00:28:19,700
Yeah, it's the first thing that 
came to my mom and you brought 

450
00:28:19,700 --> 00:28:21,500
up that was a mistake on my 
part. 

451
00:28:23,400 --> 00:28:26,900
What else? 
I'm one of those people that if 

452
00:28:26,900 --> 00:28:29,800
you come to my house for dinner,
I'm going to have enough for 

453
00:28:29,800 --> 00:28:33,900
probably an army rather than 
just one or two people and I do 

454
00:28:33,900 --> 00:28:38,000
the same thing with key token. 
So I always I always over-order 

455
00:28:38,100 --> 00:28:42,700
stuff instead of being realistic
or maybe even under ordering 

456
00:28:42,700 --> 00:28:46,000
stuff that we won't need. 
So I have wasted money and that 

457
00:28:46,000 --> 00:28:49,600
regard ordering too much 
material for different things. 

458
00:28:52,400 --> 00:28:56,000
What else? 
Can't think of anything else but

459
00:28:56,000 --> 00:28:59,500
I love the AV team that I work 
with even though they are my 

460
00:28:59,500 --> 00:29:04,600
largest expense. 
It seems like you would 

461
00:29:04,600 --> 00:29:07,200
definitely want to invest in 
quality people there. 

462
00:29:07,200 --> 00:29:09,400
Like, if you were to skimp on 
them, that can be a nightmare 

463
00:29:09,400 --> 00:29:12,400
and a half. 
I'll never take that chance. 

464
00:29:12,800 --> 00:29:19,600
Yeah, I worked with Cuttino TV 
from day one and the owner of 

465
00:29:19,600 --> 00:29:25,700
the company Michael Cuttino is 
he he has worked with me on a 

466
00:29:25,708 --> 00:29:30,300
consultative basis from day one,
so I knew nothing about this, 

467
00:29:30,300 --> 00:29:34,400
the AV world at all. 
And not only has he been 

468
00:29:37,200 --> 00:29:40,400
Teaching me this side of the 
business, but he's also been 

469
00:29:40,400 --> 00:29:45,500
giving me really good advice on 
what we can use to improve the 

470
00:29:45,500 --> 00:29:50,500
experience where I can cut back 
to, you know, meet my budget 

471
00:29:50,500 --> 00:29:55,000
needs. 
He's been a true partner and 

472
00:29:55,000 --> 00:30:00,300
yes, that's probably if I had to
cut out. 

473
00:30:00,300 --> 00:30:03,600
Any other thing I might be 
willing but I would never be 

474
00:30:03,600 --> 00:30:06,600
willing to cut this out and cut 
out gatina TV. 

475
00:30:06,600 --> 00:30:13,700
Because in this situation, with 
this relationship, I give 

476
00:30:13,700 --> 00:30:17,000
Michael a list of the speakers 
on all the different stages on a

477
00:30:17,008 --> 00:30:23,200
schedule, and he does the rest. 
So, the speaker send him their 

478
00:30:23,200 --> 00:30:27,000
presentations. 
He goes through each and every 

479
00:30:27,000 --> 00:30:29,800
one making sure there's no, you 
know, formatting issues or 

480
00:30:29,800 --> 00:30:32,000
anything he communicates with 
the speaker's. 

481
00:30:32,000 --> 00:30:35,700
If there's a problem, his team 
puts make sure that everything 

482
00:30:35,700 --> 00:30:41,300
is showing Right stage at the 
right time and if I never go to 

483
00:30:41,300 --> 00:30:44,600
the keynote stage, or any of the
breakout room stages throughout 

484
00:30:44,600 --> 00:30:48,100
the entire event, I know that 
everything is being taken care 

485
00:30:48,100 --> 00:30:52,300
of. 
So, yeah, that product, in my 

486
00:30:52,300 --> 00:30:53,900
opinion. 
That's one of the most important

487
00:30:53,900 --> 00:30:55,000
things. 
Yeah. 

488
00:30:55,100 --> 00:30:58,300
I think, I mean, that's always 
seem to run pretty Falls from my

489
00:30:58,300 --> 00:31:00,600
perspective. 
So I think, yeah, he's 

490
00:31:00,600 --> 00:31:04,100
definitely got a great crew 
there for sure, for sure. 

491
00:31:04,300 --> 00:31:06,200
What do you think about the 
breakouts in the Keynote? 

492
00:31:06,300 --> 00:31:08,800
Note stage being separate like, 
have you gotten much pushback on

493
00:31:08,800 --> 00:31:12,000
that or is pretty pretty people?
Pretty pretty on board with it, 

494
00:31:13,200 --> 00:31:15,800
from the speaker's. 
You mean from the audience? 

495
00:31:16,500 --> 00:31:27,000
Oh, Last year. 
Last year I got some feedback 

496
00:31:27,000 --> 00:31:33,100
that we had too many speakers. 
Yeah and I committed to not 

497
00:31:33,100 --> 00:31:37,600
having so many speakers this 
year and I I broke my promise. 

498
00:31:39,100 --> 00:31:41,600
So, we have a lot of speakers 
again this year. 

499
00:31:41,600 --> 00:31:45,400
However, this year, I am 
recording all of the 

500
00:31:45,400 --> 00:31:47,800
presentations on all three 
stages. 

501
00:31:48,400 --> 00:31:52,900
So we'll be able to share those 
presentations with the speakers 

502
00:31:52,900 --> 00:31:55,400
and then we're also selling like
a virtual replay pass. 

503
00:31:55,400 --> 00:31:58,800
So that people if they miss a 
presentation because there's two

504
00:31:58,800 --> 00:32:00,400
people, they want to see that 
are speaking. 

505
00:32:00,400 --> 00:32:03,200
At the same time on different 
stages, they'll be able to see 

506
00:32:03,200 --> 00:32:09,900
it after the show. 
The breakout room is really are 

507
00:32:09,900 --> 00:32:14,200
a great opportunity for people 
who are not accustomed to 

508
00:32:14,200 --> 00:32:17,100
speaking in large groups. 
But they're, you know, in the 

509
00:32:17,108 --> 00:32:21,300
breakout room, if you speak to 
150 people, you still can have a

510
00:32:21,300 --> 00:32:27,400
really impactful and engaging 
discussion with that group, on 

511
00:32:27,400 --> 00:32:31,100
the keynote stage mean, you're 
speaking to a thousand people 

512
00:32:31,400 --> 00:32:34,400
minimum. 
And first of all, that can be 

513
00:32:34,400 --> 00:32:37,000
kind of overwhelming for someone
who's new to speaking. 

514
00:32:37,100 --> 00:32:42,700
And but it also does not lend 
very well to a like a personal 

515
00:32:42,700 --> 00:32:44,800
discussion. 
So I think there's pros and cons

516
00:32:44,800 --> 00:32:47,100
for each one. 
Yeah. 

517
00:32:47,300 --> 00:32:49,200
No for sure. 
I feel very blessed. 

518
00:32:49,200 --> 00:32:51,300
I mean you've given me the 
opportunity to speak every 

519
00:32:51,300 --> 00:32:55,000
single year which is crazy. 
I mean, selfish question here, 

520
00:32:55,000 --> 00:32:57,000
why in the world have you? 
Let me speak every single year, 

521
00:32:57,000 --> 00:32:59,600
when there's so many great 
speakers out there, as I love 

522
00:32:59,600 --> 00:33:02,300
you. 
Well, I certainly appreciate it.

523
00:33:02,300 --> 00:33:04,500
I'll definitely keep coming as 
often as you'll have me. 

524
00:33:05,700 --> 00:33:08,900
You're a great speaker. 
Ever, the community loves you, 

525
00:33:08,900 --> 00:33:13,900
the audience loves the message 
that you bring and I wouldn't do

526
00:33:13,900 --> 00:33:16,500
it any other way. 
You bring so much to the event. 

527
00:33:16,800 --> 00:33:18,600
I would, I would always want you
speaking. 

528
00:33:19,000 --> 00:33:20,400
I'm excited about this this 
year. 

529
00:33:20,400 --> 00:33:23,300
I haven't even started my 
presentation yet, but there's, 

530
00:33:23,500 --> 00:33:25,500
there's a lot of different 
directions I'm going to take it.

531
00:33:25,700 --> 00:33:28,500
Potentially, I mean, I'm going 
to have started my prep at that 

532
00:33:28,500 --> 00:33:30,700
point so it'll probably be a 
little bit, you know, 

533
00:33:30,700 --> 00:33:33,600
nutritionally speaking in there.
But I think I'm just going to do

534
00:33:33,600 --> 00:33:37,000
a deep dive into, you know, 
mindset. 

535
00:33:37,100 --> 00:33:39,300
It. 
But in a way that, like, grips 

536
00:33:39,300 --> 00:33:42,600
people by the freaking Soul, so 
I'm excited about that. 

537
00:33:43,600 --> 00:33:46,000
So it should be good. 
That's, that would be awesome. 

538
00:33:46,000 --> 00:33:50,100
That's definitely a conversation
that needs to be had. 

539
00:33:50,400 --> 00:33:54,300
Yeah, for sure for sure. 
I kind of want to switch gears 

540
00:33:54,600 --> 00:33:56,200
to round out, the keto con 
discussion. 

541
00:33:56,400 --> 00:33:58,400
Where do people get more 
information on? 

542
00:33:58,400 --> 00:34:02,200
Keto can get tickets, get set up
and do all that good stuff. 

543
00:34:03,400 --> 00:34:07,000
So, key token dot-org is our 
website. 

544
00:34:07,200 --> 00:34:11,300
Is get tickets get tickets 
button in the upper right-hand 

545
00:34:11,300 --> 00:34:14,699
corner, and there are several 
options. 

546
00:34:14,699 --> 00:34:17,400
There's the virtual paths, which
is for people who are not 

547
00:34:17,400 --> 00:34:22,100
attending the live event. 
There's a three-day pass which 

548
00:34:22,100 --> 00:34:29,800
is currently $250. 
There's a VIP ticket which is 

549
00:34:29,800 --> 00:34:36,699
all-inclusive and then there is 
a one-day pass for Sunday only 

550
00:34:36,699 --> 00:34:41,500
so it's for people who really 
just want to see the expo hall 

551
00:34:41,500 --> 00:34:44,100
and maybe see some of the 
speakers that are speaking on 

552
00:34:44,100 --> 00:34:47,400
Sunday. 
So those are the ticket options 

553
00:34:47,400 --> 00:34:52,000
and then who will see if I beg 
your pardon who all speaking on 

554
00:34:52,000 --> 00:34:56,400
Sunday is something a full day I
have day Sunday is I mean, it's 

555
00:34:56,400 --> 00:34:58,200
till 4:30. 
So it's true. 

556
00:34:58,600 --> 00:35:08,700
I mean for all purposes is a 
full day. nice, so the the 

557
00:35:08,700 --> 00:35:14,300
tickets the 3-day pass can be 
discounted and your community 

558
00:35:14,300 --> 00:35:19,000
can use the code bricks. 
And they'll get $50 off the 

559
00:35:19,000 --> 00:35:23,300
three-day ticket and so that 
three day ticket right now is 

560
00:35:23,300 --> 00:35:26,700
250. 
They will get the ticket for 200

561
00:35:26,900 --> 00:35:32,000
and the price actually goes up 
on March 1st, and at the door. 

562
00:35:32,000 --> 00:35:37,300
So, the ticket at the door will 
be 350 for the three-day pass. 

563
00:35:38,100 --> 00:35:41,900
So if anyone and who is 
listening to, this hasn't gotten

564
00:35:41,900 --> 00:35:45,900
your tickets yet or wants to get
tickets, make sure you do it. 

565
00:35:46,300 --> 00:35:48,800
Soon, and use the code bricks, 
and then you'll be able to save 

566
00:35:48,800 --> 00:35:50,900
$50, boom. 
I love it. 

567
00:35:50,900 --> 00:35:52,700
I love it. 
It will be printing shirts again

568
00:35:52,700 --> 00:35:53,700
this year, which had a lot of 
fun. 

569
00:35:53,700 --> 00:35:56,800
Don't last year to. 
Yes, that was a lot of fun and 

570
00:35:56,800 --> 00:36:01,200
we got some great feedback on 
that and I owe you my choice on 

571
00:36:01,200 --> 00:36:02,900
shirt options. 
Yeah. 

572
00:36:02,900 --> 00:36:05,400
And Rec is just about done with 
the design work. 

573
00:36:05,400 --> 00:36:07,800
So I'll be able to have that to 
you soon too, sweet. 

574
00:36:07,800 --> 00:36:10,100
And we'll start getting that 
stuff ready to go just as soon 

575
00:36:10,100 --> 00:36:12,500
as possible. 
Awesome. 

576
00:36:12,500 --> 00:36:14,800
I'm super excited about Kita, 
akan, it's always an amazing 

577
00:36:14,800 --> 00:36:17,200
conference. 
And I'm Eager to hit the ground 

578
00:36:17,200 --> 00:36:20,600
running with that. 
Now, to kind of like, round out 

579
00:36:20,600 --> 00:36:26,000
this podcast, I'd love to talk a
little bit more about just just 

580
00:36:26,000 --> 00:36:28,700
you personally, you know, like 
you are the face of the 

581
00:36:28,707 --> 00:36:34,800
conference and people associate,
you know, you with Quito con but

582
00:36:34,800 --> 00:36:37,000
they don't know that much about 
you. 

583
00:36:37,200 --> 00:36:40,100
And I feel like you've got an 
incredibly interesting story as 

584
00:36:40,100 --> 00:36:43,600
well and I feel like it only 
does Kita akan story that much 

585
00:36:43,600 --> 00:36:46,900
more Justice to kind of know the
backstory If you a little bit 

586
00:36:46,900 --> 00:36:51,400
more so Health Journey, yeah, 
Health Journey, but then also 

587
00:36:51,400 --> 00:36:54,700
kind of like just, you know, I 
feel like you last time we spoke

588
00:36:54,700 --> 00:36:56,900
we do a little bit into the 
mindset of everything and just 

589
00:36:56,900 --> 00:37:01,500
kind of like, having a healthy 
relationship with time 

590
00:37:01,700 --> 00:37:05,600
meditation and just outlook on 
life and I kind of want to dive 

591
00:37:05,600 --> 00:37:07,600
deeper into that. 
Okay. 

592
00:37:08,200 --> 00:37:11,300
So yeah we'll start just for the
sake of it being I don't know 

593
00:37:11,300 --> 00:37:13,300
nutrition conference nutrition 
Cod Castle. 

594
00:37:13,300 --> 00:37:15,600
Let's start a little bit with 
your nutrition Back Store. 

595
00:37:15,600 --> 00:37:17,500
Been what kind of And switch 
gears and talk about the 

596
00:37:17,500 --> 00:37:24,100
mindset. 
So I struggled from about the 

597
00:37:24,100 --> 00:37:29,500
time. 
I was 10 years old, until I was 

598
00:37:29,500 --> 00:37:35,700
in my late 40s with a bunch of 
different when two different 

599
00:37:35,700 --> 00:37:41,000
things. 
So it started out with a desire 

600
00:37:41,000 --> 00:37:47,100
to lose weight and that was for 
many many, many years, my 

601
00:37:47,100 --> 00:37:50,500
biggest driver. 
So I thought I was overweight 

602
00:37:50,500 --> 00:37:58,300
and I went through multiple 
diets and protocols to try and 

603
00:37:58,900 --> 00:38:02,900
get rid of that weight which 
never lasted long, I lose weight

604
00:38:02,900 --> 00:38:05,100
and gain it back, lose weight 
and gain it back. 

605
00:38:05,100 --> 00:38:11,400
But in in that experience, part 
of that experience, I developed 

606
00:38:11,400 --> 00:38:17,100
a lot of problems that were 
symptoms of metabolic disorder. 

607
00:38:17,100 --> 00:38:21,100
So I had My A1C was close to 
Six. 

608
00:38:21,100 --> 00:38:24,200
No one ever said a word to me 
about it. 

609
00:38:25,600 --> 00:38:28,600
My blood sugar was always high. 
I was very emotional. 

610
00:38:28,600 --> 00:38:35,400
I had hormonal dysregulation 
problems, and I was addicted to 

611
00:38:35,400 --> 00:38:39,300
food. 
So I struggled with all of those

612
00:38:39,300 --> 00:38:47,500
things for many years, until I 
discovered the Atkins diet and 

613
00:38:47,500 --> 00:38:52,200
started Playing around with 
low-carb and what that meant. 

614
00:38:54,000 --> 00:38:58,900
By the time I found the 
ketogenic diet and things 

615
00:38:58,900 --> 00:39:03,000
resolved on their own as a 
result of removing. 

616
00:39:03,000 --> 00:39:11,300
All of those problematic foods 
for my diet and the appetite 

617
00:39:11,300 --> 00:39:14,800
correction that comes with the 
ketogenic diet, after doing it 

618
00:39:14,800 --> 00:39:25,000
for a while, my body. he 
naturally found its Baseline, if

619
00:39:25,000 --> 00:39:28,400
you will. 
Mmm, and I've never really had 

620
00:39:28,400 --> 00:39:32,500
to work. 
In the way that I thought it 

621
00:39:32,500 --> 00:39:35,700
would have had to work for to 
normalize. 

622
00:39:36,400 --> 00:39:44,900
So, I think that looking back on
it, I struggled with so many 

623
00:39:44,900 --> 00:39:46,800
different things. 
The Depression was kind of 

624
00:39:46,800 --> 00:39:51,500
debilitating from going in and 
out of the addictive food 

625
00:39:51,500 --> 00:39:53,200
behaviors. 
Yeah. 

626
00:39:55,400 --> 00:39:58,900
When when I found the ketogenic 
diet and started you know, 

627
00:39:59,400 --> 00:40:04,800
diving into this world it just 
all happened naturally and at 

628
00:40:04,800 --> 00:40:08,700
the time I was working for a 
large global bank. 

629
00:40:09,300 --> 00:40:14,200
And I had always because of all 
the years of my diving into 

630
00:40:14,200 --> 00:40:17,700
Health Nutrition and fitness had
it. 

631
00:40:17,700 --> 00:40:22,900
I always wanted to get out of 
corporate America, but I didn't 

632
00:40:22,900 --> 00:40:26,500
think that I had the skills. 
And I did, really didn't know 

633
00:40:26,500 --> 00:40:30,900
how to translate what I did know
into something new, and that's 

634
00:40:30,900 --> 00:40:35,800
when I discovered, the key 
evangelist Facebook group, and 

635
00:40:35,800 --> 00:40:40,500
that Brian, and he asked me to 
come work with him. so, and so, 

636
00:40:42,000 --> 00:40:45,100
What happened with me and that 
was a very summarized version. 

637
00:40:45,100 --> 00:40:50,200
But what happened with me was 
really my challenges eventually,

638
00:40:50,800 --> 00:40:55,300
became my calling my crisis 
became my calling because all I 

639
00:40:55,300 --> 00:40:57,700
never would have found what I'm 
doing today. 

640
00:40:57,700 --> 00:41:00,100
If I hadn't struggled for so 
many years to try and find what 

641
00:41:00,100 --> 00:41:03,100
would work for me. 
And when you made, like, when 

642
00:41:03,100 --> 00:41:09,700
did you leave that that big bang
that global bank about? 

643
00:41:11,900 --> 00:41:15,200
Six months before we did the 
first kid work on and you were 

644
00:41:15,200 --> 00:41:21,000
held in if you don't mind me 
asking that was in 2016. 

645
00:41:21,300 --> 00:41:30,100
So I was 50. 4:54. 
I feel like so many people are 

646
00:41:30,100 --> 00:41:36,100
plagued with this idea that they
can't ever reinvent themselves, 

647
00:41:36,200 --> 00:41:39,200
change course, and follow their 
passion. 

648
00:41:39,300 --> 00:41:43,100
Once they've made it as 27, 28, 
30 years old. 

649
00:41:43,400 --> 00:41:46,900
And here you are totally 
changing course in your 50s. 

650
00:41:47,700 --> 00:41:50,700
And I mean, imagine if you had 
never done that, like I would 

651
00:41:50,700 --> 00:41:54,000
imagine I want to speak for you,
but I would imagine your sense 

652
00:41:54,000 --> 00:41:58,200
of fulfillment in life would 
Just paling in comparison to 

653
00:41:58,200 --> 00:42:00,200
where you feel now having done. 
What. 

654
00:42:00,200 --> 00:42:01,500
You've got the past several 
years. 

655
00:42:02,200 --> 00:42:06,800
Yeah, I totally agree with you. 
I was feeling the lack of 

656
00:42:06,800 --> 00:42:09,400
fulfillment when I was at the 
bank, for sure. 

657
00:42:09,700 --> 00:42:12,300
The only thing I was doing was 
helping big companies, make more

658
00:42:12,300 --> 00:42:14,900
money. 
There was no fulfillment in that

659
00:42:14,900 --> 00:42:17,700
of, although I did have, you 
know, some great relationships, 

660
00:42:18,500 --> 00:42:23,600
it wasn't fulfilling my soul. 
It was just, it was fun. 

661
00:42:23,900 --> 00:42:26,800
You know, when it was fun. 
It was fun, having the 

662
00:42:26,800 --> 00:42:30,000
friendships with was nice but it
definitely didn't give me a 

663
00:42:30,000 --> 00:42:32,200
sense of purpose. 
Yeah, at all. 

664
00:42:33,300 --> 00:42:35,300
Yeah. 
And you know, I made some 

665
00:42:35,300 --> 00:42:39,500
decisions in those days that I 
don't, I, they were the right 

666
00:42:39,500 --> 00:42:43,100
ones for me, but I don't know if
I would tell other people to do 

667
00:42:43,100 --> 00:42:46,300
the same thing. 
I mean, when I left the bank, I 

668
00:42:46,300 --> 00:42:51,600
had no promise of compensation. 
It was just a dream of building 

669
00:42:51,600 --> 00:43:00,300
something and I the only thing I
had to fall back on was the 

670
00:43:00,300 --> 00:43:06,100
money that I had saved. 
So, when I left my husband, I 

671
00:43:06,100 --> 00:43:09,300
agreed, I would do it for one 
year, and if the business didn't

672
00:43:09,300 --> 00:43:13,700
take off that, I would go back, 
but obviously, that didn't 

673
00:43:13,700 --> 00:43:18,100
happen. 
And the other thing is that, I, 

674
00:43:19,500 --> 00:43:24,100
my kids were grown. 
So, the responsibility of 

675
00:43:24,100 --> 00:43:29,200
supporting children was not 
there anymore, so it was, it was

676
00:43:29,700 --> 00:43:34,400
time for me to make to take that
risk for myself. and, 

677
00:43:36,100 --> 00:43:37,900
Thankfully, I had the courage to
do it. 

678
00:43:38,700 --> 00:43:41,700
Yeah. 
Feel like that courage is. 

679
00:43:42,200 --> 00:43:43,500
I don't know. 
I've been doing like a deep dive

680
00:43:43,500 --> 00:43:48,400
into, I don't know, like just 
societal pressures and the 

681
00:43:48,400 --> 00:43:51,500
current state of humanity I 
guess. 

682
00:43:52,400 --> 00:43:56,900
And I feel like a lot of this 
upheaval that we see in the 

683
00:43:56,900 --> 00:44:04,500
world today is a result of 
people not having the courage to

684
00:44:04,500 --> 00:44:07,500
go out and do something. 
This scares them but something 

685
00:44:07,500 --> 00:44:09,800
that they know they would be 
fulfilled by doing. 

686
00:44:10,100 --> 00:44:14,600
And if you knew that in succeed 
with it, like your level of 

687
00:44:14,600 --> 00:44:20,400
confidence is just, I guess it's
just hard to hard to Fathom and 

688
00:44:20,400 --> 00:44:23,800
it's hard to quantify and have 
to tell you something, Robert. 

689
00:44:23,800 --> 00:44:26,500
The truth is the confidence 
comes after you make the 

690
00:44:26,500 --> 00:44:28,100
decision and you do it. 
Yeah. 

691
00:44:28,100 --> 00:44:30,800
For sure, for sure. 
Like you don't, you're not, 

692
00:44:30,800 --> 00:44:34,000
you're not like when you are 
right there at the brink of, you

693
00:44:34,000 --> 00:44:35,600
know, stepping out of corporate 
American doing. 

694
00:44:35,800 --> 00:44:38,300
Nothing like there's zero 
confidence at that point. 

695
00:44:38,300 --> 00:44:42,200
Like yeah, reason have 
confidence but like that comes 

696
00:44:42,200 --> 00:44:46,100
after you do that hard thing and
then start to see some success 

697
00:44:46,100 --> 00:44:49,300
with it. 
And so many people I feel like 

698
00:44:49,400 --> 00:44:53,200
aren't, you know, going for that
they're not pursuing that and 

699
00:44:53,200 --> 00:44:56,900
they're just fill with this void
that just weighs down them. 

700
00:44:56,900 --> 00:45:00,800
It's like this, this massive 
weight that they carry and like,

701
00:45:00,800 --> 00:45:04,700
I might lose it all tomorrow. 
I made like Quito brick, may go 

702
00:45:04,700 --> 00:45:09,100
kaput, you know, Who knows 
what's going to happen, but even

703
00:45:09,100 --> 00:45:13,400
if that happened, I would be 
able to like feel so 

704
00:45:13,400 --> 00:45:16,300
accomplished and proud of just 
believing in myself enough to 

705
00:45:16,300 --> 00:45:19,600
try, you know. 
Like, I think that is, there's 

706
00:45:19,600 --> 00:45:22,700
so much value in that. 
Yeah, absolutely. 

707
00:45:23,600 --> 00:45:26,300
You know, I wish I had had that 
kind of Courage when I was your 

708
00:45:26,300 --> 00:45:30,000
age, but I didn't, it took me a 
long time to get to the place 

709
00:45:30,000 --> 00:45:35,000
where I was ready to like jump 
off the cliff and even when not 

710
00:45:35,000 --> 00:45:39,500
like you said, he when I was 
doing it, I was terrified but I 

711
00:45:39,500 --> 00:45:44,900
definitely do have confidence 
now in my ability to make hard 

712
00:45:44,900 --> 00:45:52,800
decisions and To trust to trust 
my gut on. 

713
00:45:53,000 --> 00:45:55,700
What I'm what decisions I do 
need to make. 

714
00:45:56,000 --> 00:46:04,800
Yeah. yeah, I definitely have a 
sense of Calm or peace, when it 

715
00:46:04,800 --> 00:46:09,800
comes to that kind of stuff now.
And I believe that I built that 

716
00:46:09,900 --> 00:46:13,900
as a result of making some 
really hard decisions and 

717
00:46:13,900 --> 00:46:16,400
following through with them and 
seeing that I could handle it. 

718
00:46:17,300 --> 00:46:21,700
How do you know I kind of talked
about this last year's Kita akan

719
00:46:21,700 --> 00:46:26,700
Comforts actually but like this 
concept of balance which I don't

720
00:46:26,700 --> 00:46:30,300
really subscribe to versus 10 
segregate which is kind of what 

721
00:46:30,300 --> 00:46:34,300
I talked about with my tunc but 
like How do you feel? 

722
00:46:34,300 --> 00:46:36,500
Like we're both very driven, you
know? 

723
00:46:36,500 --> 00:46:39,700
Task-oriented people, how do you
have that person? 

724
00:46:39,700 --> 00:46:47,100
I'd type but then also have a 
life outside of kidoh:. oh, the 

725
00:46:47,100 --> 00:46:52,600
truth is that there are times 
when I'm really good at it. 

726
00:46:52,600 --> 00:46:55,900
And there are times where I'm 
not, yeah, I'm coming with, you 

727
00:46:55,900 --> 00:46:59,700
know, we're two and a half 
months out or two months out 

728
00:47:00,400 --> 00:47:06,100
from the event now, I would say 
I'm not doing a very good job of

729
00:47:06,100 --> 00:47:13,800
it right now. 
However, A couple of years ago I

730
00:47:13,800 --> 00:47:17,500
shared with you. 
My first granddaughter was born 

731
00:47:17,900 --> 00:47:22,700
and I was up in the middle of 
the night, helping take care of 

732
00:47:22,700 --> 00:47:24,600
her. 
When her mom was trying to 

733
00:47:24,600 --> 00:47:29,800
recover and rest, I was sleeping
on my son's couch with the baby,

734
00:47:29,800 --> 00:47:33,700
and I was holding her and it's 
like, 2:00 in the morning. 

735
00:47:34,200 --> 00:47:42,300
And I was overcome by this 
tremendous amount of joy. joy 

736
00:47:42,300 --> 00:47:51,000
and love and gratefulness, and 
That flipped a switch in me to 

737
00:47:51,000 --> 00:47:56,300
remind me to never take that 
kind of stuff for granted, and 

738
00:47:56,300 --> 00:47:58,100
when I was younger, I know I 
did. 

739
00:47:59,700 --> 00:48:07,400
But now, I catch myself in 
moments like that. 

740
00:48:08,700 --> 00:48:11,000
Where the I'm going to sound 
really flaky right now, but I 

741
00:48:11,000 --> 00:48:17,200
find myself saying, thank you. 
Thank you for this moment or 

742
00:48:17,600 --> 00:48:19,600
wow. 
I'm spending the afternoon with 

743
00:48:19,600 --> 00:48:24,700
my three-year-old granddaughter,
who adores, me and this is all 

744
00:48:24,700 --> 00:48:26,600
that's important at this very 
moment. 

745
00:48:29,300 --> 00:48:34,800
I also am dealing right now 
with, I have an elderly father 

746
00:48:34,800 --> 00:48:40,900
who is as Ms, and he's in a 
nursing home and kind of ease at

747
00:48:40,900 --> 00:48:46,200
end-stage Ms. So when I go to 
visit him, there are times where

748
00:48:46,200 --> 00:48:49,600
my head is full of Ki token 
stuff before I walk in the door,

749
00:48:49,700 --> 00:48:53,700
and then when I go to sit with 
him and talk to him all of that 

750
00:48:53,700 --> 00:48:59,300
stuff, Doesn't exist anymore. 
And I never had the ability to 

751
00:48:59,300 --> 00:49:02,300
do that when I was younger, but 
I do have the ability. 

752
00:49:02,300 --> 00:49:08,200
Now to focus on what's important
in the moment, my struggle is 

753
00:49:09,100 --> 00:49:14,200
always making time for those 
those moments to happen. 

754
00:49:14,600 --> 00:49:20,900
Yeah. 
And the other thing I do, I hope

755
00:49:20,900 --> 00:49:22,800
I don't sound too flaky cheer 
listings right now. 

756
00:49:22,800 --> 00:49:26,500
Know the other thing, the other 
thing I do is at night when my 

757
00:49:26,500 --> 00:49:32,900
head hits the pillow, I think 
about the people in my life that

758
00:49:34,700 --> 00:49:40,400
are closest to me, and what I 
see as their struggles and kind 

759
00:49:40,400 --> 00:49:47,600
of pray for them to have the 
strength to overcome them or to 

760
00:49:47,600 --> 00:49:52,200
find peace or to find love. 
Or I pray for my dad, when I 

761
00:49:52,200 --> 00:49:55,200
close my eyes at night and that 
he finds peace that when he 

762
00:49:55,200 --> 00:49:59,800
passes, he's he's able to find 
some peace. 

763
00:50:00,700 --> 00:50:02,600
It was those are the kind of 
things that I do to keep me 

764
00:50:02,600 --> 00:50:06,500
grounded. 
Even now when my life is 

765
00:50:06,500 --> 00:50:10,200
probably, as chaotic as it will 
ever be in the, you know, the 

766
00:50:10,200 --> 00:50:12,900
last two and a half months 
leading up to the event. 

767
00:50:13,700 --> 00:50:17,100
That's that's really all I do. 
Ya know. 

768
00:50:17,100 --> 00:50:21,400
I think that that's important, 
you know, like when you when you

769
00:50:21,408 --> 00:50:25,200
actually like stop and take 
stock of your life and how 

770
00:50:25,200 --> 00:50:27,700
you're spending your time, like 
time is the most precious 

771
00:50:27,700 --> 00:50:31,100
commodity, and it's crazy 
because Like there's all these 

772
00:50:31,100 --> 00:50:33,900
things in life that we 
prioritize. 

773
00:50:33,900 --> 00:50:36,600
There's things in life that we 
place high value in. 

774
00:50:37,200 --> 00:50:40,800
But most people would say that, 
you know, like if they were held

775
00:50:40,800 --> 00:50:43,200
at gunpoint, what do you care 
most about, you know, it's gonna

776
00:50:43,200 --> 00:50:45,600
be the people in their life, 
their family, their 

777
00:50:45,600 --> 00:50:49,100
relationships, their kids, their
their spouse. 

778
00:50:49,700 --> 00:50:53,000
And then it's funny because 
like, you have that realization,

779
00:50:53,000 --> 00:50:58,100
but then so much of your 24 
hours is not spent focusing on 

780
00:50:58,100 --> 00:51:02,300
that most important thing. 
Yeah, when you do spend time 

781
00:51:02,300 --> 00:51:05,400
with him, it's often a 
disconnected time in which 

782
00:51:05,400 --> 00:51:08,000
you're like scrolling through 
Instagram or not really being 

783
00:51:08,000 --> 00:51:11,400
present and I feel like the more
you can just be made aware of 

784
00:51:11,400 --> 00:51:17,700
them and truly be in the moment 
in those moments is is so so 

785
00:51:17,700 --> 00:51:19,300
important. 
Otherwise like what is 

786
00:51:19,300 --> 00:51:21,900
everything else? 
Even for like, yeah, he tokens 

787
00:51:21,900 --> 00:51:25,700
great you're making a whole lot 
of people see a ton of value and

788
00:51:25,700 --> 00:51:28,000
you're having a massive impact. 
You're changing lives and way 

789
00:51:28,000 --> 00:51:32,500
you don't even realize, but But 
you always gotta like, keep that

790
00:51:32,800 --> 00:51:35,100
you gotta keep your father front
of mine. 

791
00:51:35,100 --> 00:51:37,500
You got to keep your 
granddaughter, top of my like 

792
00:51:37,500 --> 00:51:40,100
all those things? 
That's what life's all about 

793
00:51:40,100 --> 00:51:42,900
right there. 
Yeah, totally agree. 

794
00:51:43,400 --> 00:51:44,900
And I think it's definitely 
hard. 

795
00:51:45,200 --> 00:51:47,700
It's hard as an entrepreneur to 
do that for sure. 

796
00:51:47,700 --> 00:51:50,500
Because you're wearing so many 
different hats. 

797
00:51:50,700 --> 00:51:55,100
There's only 24 hours in a day 
and as I'm sure you can relate 

798
00:51:55,100 --> 00:51:59,800
to, there comes a point in your 
business when you need help. 

799
00:52:00,000 --> 00:52:02,300
And you can't afford to get 
help. 

800
00:52:02,400 --> 00:52:04,800
And so everything is falling on 
your shoulders. 

801
00:52:06,100 --> 00:52:12,000
So I feel like that's kind of, 
that's a challenge. 

802
00:52:13,500 --> 00:52:18,900
Finding that balance when you're
an entrepreneur, making those 

803
00:52:18,900 --> 00:52:24,400
decisions to prioritize what's 
most important making the time 

804
00:52:25,300 --> 00:52:32,900
to be with those people. 
And there are times where there 

805
00:52:32,900 --> 00:52:36,900
are things that need to get done
that can wait until tomorrow. 

806
00:52:37,600 --> 00:52:40,100
Yeah, yeah. 
Totally agree. 

807
00:52:40,400 --> 00:52:42,600
Totally agree. 
I think, you know, for me, 

808
00:52:43,000 --> 00:52:47,500
having like the mornings and the
evening's kind of as in camps 

809
00:52:47,500 --> 00:52:50,900
the day and those are like 
Precious blocks for like I try 

810
00:52:50,900 --> 00:52:52,800
not to work. 
Sometimes I'm still guilty of it

811
00:52:52,800 --> 00:52:56,000
for sure but like, having those 
times where I could just fully 

812
00:52:56,000 --> 00:53:01,900
be with our son with Crystal, I 
mean, that's Like I don't answer

813
00:53:01,900 --> 00:53:05,100
emails and phone calls during 
those times for a reason, you 

814
00:53:05,100 --> 00:53:08,400
like because like that that's 
just where it's it's meant to be

815
00:53:08,400 --> 00:53:12,000
just there with them, right? 
But yeah that's that's not 

816
00:53:12,000 --> 00:53:13,800
always easy. 
I mean, having the discipline to

817
00:53:14,200 --> 00:53:16,200
hand those boundaries is not 
easy. 

818
00:53:16,500 --> 00:53:18,700
And as you said like when you're
when you're trying to do 

819
00:53:18,700 --> 00:53:23,500
everything yourself and you're 
very perfectionist, minded It's 

820
00:53:23,800 --> 00:53:26,800
it's easy to justify. 
Just burning the candle at both 

821
00:53:26,800 --> 00:53:29,300
ends at all times. 
Mmm. 

822
00:53:30,200 --> 00:53:33,400
I'm very guilty of that. 
Yeah, but that's why it's 

823
00:53:33,400 --> 00:53:35,600
therapeutic for people like you 
and I to talk to each other. 

824
00:53:37,400 --> 00:53:40,000
That's right. 
So totally Robin. 

825
00:53:40,000 --> 00:53:42,200
It is always a pleasure chatting
with you. 

826
00:53:42,200 --> 00:53:45,300
I benefit personally, talking 
with you. 

827
00:53:45,300 --> 00:53:47,600
I feel like we're more to the 
same beat here. 

828
00:53:47,600 --> 00:53:49,100
I'm super excited. 
About key, dokkan. 

829
00:53:49,100 --> 00:53:51,800
I'm super excited and honored to
have the privilege to speak 

830
00:53:51,800 --> 00:53:55,200
again, Akito con. 
So yeah, we, it's going to be 

831
00:53:55,200 --> 00:53:56,900
great. 
It's gonna be very great and I'm

832
00:53:56,900 --> 00:54:00,900
hopefully, you are not stressed 
out to too much and you take 

833
00:54:00,900 --> 00:54:03,200
time to smell the roses in 
leading up the heat gun. 

834
00:54:04,500 --> 00:54:06,500
Well, thank you. 
I really appreciate you taking 

835
00:54:06,500 --> 00:54:10,000
the time to chat and for always 
supporting the event for 

836
00:54:10,000 --> 00:54:12,400
speaking every year for being 
there. 

837
00:54:12,400 --> 00:54:14,700
As a company, every year, it 
means a lot to us. 

838
00:54:14,800 --> 00:54:17,800
Yeah, wouldn't miss it for the 
world and just just to 

839
00:54:17,900 --> 00:54:19,600
re-emphasize it. 
Sceeto conda. 

840
00:54:19,600 --> 00:54:22,500
Org is repeating to go. 
Correct. 

841
00:54:22,800 --> 00:54:24,400
Awesome. 
And I'll pin you use the code 

842
00:54:24,400 --> 00:54:25,700
bricks? 
Yes. 

843
00:54:25,700 --> 00:54:26,900
Yes. 
I'll put that in the show notes 

844
00:54:26,900 --> 00:54:28,300
to make it easy for people to 
find you. 

845
00:54:29,000 --> 00:54:30,900
Okay, great. 
Lawson Robin. 

846
00:54:30,900 --> 00:54:33,500
I will see you in just 2 months,
I guess. 

847
00:54:33,900 --> 00:54:35,400
Yes, you will. 
Thanks so much. 

848
00:54:35,400 --> 00:54:37,200
Robert. 
You bet take care and keep in 

849
00:54:37,200 --> 00:54:39,000
touch. 
Bye-bye.

