1
00:00:00,000 --> 00:00:01,500
What's going on is engines 
Roberts. 

2
00:00:01,500 --> 00:00:04,000
Thanks, kiddo, Savage.com, and 
today I've got special guest 

3
00:00:04,000 --> 00:00:06,000
Willie from Quito cracked on the
line. 

4
00:00:06,000 --> 00:00:09,200
I met him at keto Connie had a 
booth right opposite of me. 

5
00:00:09,200 --> 00:00:12,300
He's got an awesome, ketogenic 
food product, and I honestly, 

6
00:00:12,300 --> 00:00:14,700
just wanted to bring it on the 
podcast to pick his brain about 

7
00:00:14,700 --> 00:00:17,600
business entrepreneurship, he is
doing all of his production 

8
00:00:17,600 --> 00:00:19,900
in-house, which is something 
that is near and dear to my 

9
00:00:19,900 --> 00:00:21,300
heart. 
Because that's exactly what 

10
00:00:21,300 --> 00:00:23,600
we've done with keto brick. 
So, honestly just bring them on 

11
00:00:23,608 --> 00:00:26,400
the podcast, kind of pick his 
brain about what he's learned 

12
00:00:26,400 --> 00:00:28,200
with business. 
What are some of the obstacles? 

13
00:00:28,700 --> 00:00:31,200
Howard, he knew to get. 
Out of his corporate job and 

14
00:00:31,200 --> 00:00:33,800
dive into his own thing. 
He's also got aspirations to 

15
00:00:33,808 --> 00:00:36,000
step on stage and compete to. 
So I wanted to kind of pick his 

16
00:00:36,000 --> 00:00:38,100
brain about that as well. 
Thoroughly enjoyed the 

17
00:00:38,100 --> 00:00:39,800
conversation. 
I've got no doubt that you will 

18
00:00:39,800 --> 00:00:42,000
as well. 
So that further Ado, sit back, 

19
00:00:42,000 --> 00:00:44,500
relax and enjoy the podcast with
Willie. 

20
00:00:54,600 --> 00:00:56,200
And we are live Willie. 
How are you brother? 

21
00:00:56,900 --> 00:00:58,900
Hey, I'm pretty good. 
How are you doing, Robert? 

22
00:00:58,900 --> 00:01:02,500
I'm good, man, I'm good. 
So we met at Kyoto con you had a

23
00:01:02,500 --> 00:01:05,600
booth just opposite mine. 
So you were looking at me. 

24
00:01:05,600 --> 00:01:10,300
I was looking at you and you 
have got a company called keto 

25
00:01:10,300 --> 00:01:12,600
cracked. 
How would you describe that kind

26
00:01:12,600 --> 00:01:16,300
of what is the product itself? 
Yeah. 

27
00:01:16,300 --> 00:01:22,200
So what we do is we Elevate 
classic treats by removing the 

28
00:01:22,300 --> 00:01:27,500
sugar and the dairy. 
So basically two of our best 

29
00:01:27,500 --> 00:01:31,300
products are the punter. 
The peanut butter caramel 

30
00:01:31,300 --> 00:01:35,000
crunch, it's basically our take 
on a Butterfinger it has the 

31
00:01:35,000 --> 00:01:38,300
same texture. 
The same taste, just 0 grams of 

32
00:01:38,300 --> 00:01:40,300
sugar. 
No, dairy in it. 

33
00:01:40,800 --> 00:01:45,100
And the other one, it's a it's 
our take on the girl. 

34
00:01:45,300 --> 00:01:49,600
Cookie Samoa it's called the 
Aloha caramel. 

35
00:01:50,400 --> 00:01:54,200
So those are the two products 
that were currently selling in 

36
00:01:54,200 --> 00:01:58,500
markets and online as well. 
And you've got like a super 

37
00:01:58,800 --> 00:02:02,800
well-financed Sleek design. 
I mean, all the packaging looks 

38
00:02:03,100 --> 00:02:05,700
on point. 
It just looks really Luxe. 

39
00:02:05,700 --> 00:02:07,400
I guess. 
Is a good word for it. 

40
00:02:07,400 --> 00:02:10,000
Is that new packaging been 
rolled out yet? 

41
00:02:10,000 --> 00:02:11,300
Are you still use a no 
packaging? 

42
00:02:11,900 --> 00:02:15,700
Yeah, great question. 
So I just got that new packaging

43
00:02:15,700 --> 00:02:18,600
recently. 
So we're still going through the

44
00:02:18,600 --> 00:02:22,500
inventory of the old packaging 
and we're going to roll out the 

45
00:02:22,500 --> 00:02:25,200
new one with in the next coming 
months. 

46
00:02:27,200 --> 00:02:30,600
And we're actually working on a 
new one as well, which is going 

47
00:02:30,600 --> 00:02:36,400
to be more of a retail ready. 
One instead of a gift box so 

48
00:02:36,400 --> 00:02:40,300
it'll still kind of have the 
same look and feel but it's just

49
00:02:40,300 --> 00:02:44,700
going to be in a, in a softer 
box instead of the the rigid 

50
00:02:44,700 --> 00:02:45,800
box. 
Nice. 

51
00:02:45,800 --> 00:02:47,500
Nice. 
What was the motivation behind 

52
00:02:47,500 --> 00:02:50,600
this in the first place, man. 
Like, get having gone through 

53
00:02:50,600 --> 00:02:53,700
the whole process to create a 
ketogenic food product and bring

54
00:02:53,700 --> 00:02:56,500
it to Market and I can attest to
the fact that it's not a trivial

55
00:02:56,500 --> 00:02:58,800
Endeavor. 
So what was the motivation 

56
00:02:58,800 --> 00:03:00,700
behind making this reality in 
the first place? 

57
00:03:01,700 --> 00:03:08,700
Yeah, so I actually started keto
back in like 2013, I just 

58
00:03:08,700 --> 00:03:14,500
started my full-time job and I 
like couldn't perform mentally 

59
00:03:14,700 --> 00:03:18,400
just because my diet was really 
bad. 

60
00:03:18,400 --> 00:03:22,800
My sleep was also really bad and
so I knew that I had to kind of 

61
00:03:23,300 --> 00:03:25,500
change some stuff. 
And so the first thing that I 

62
00:03:25,500 --> 00:03:28,900
thought was okay, I think the 
diet portion is the easiest 

63
00:03:29,300 --> 00:03:34,200
because I was eating fast food, 
literally like every meal for a 

64
00:03:34,200 --> 00:03:38,900
few years, all throughout 
college and a majority of high 

65
00:03:38,900 --> 00:03:41,400
school as well. 
And so I had like pretty 

66
00:03:41,400 --> 00:03:46,500
terrible eating habits, which I 
didn't really think about Until 

67
00:03:46,700 --> 00:03:52,700
I tried to perform at at work 
and it just wasn't happening. 

68
00:03:53,200 --> 00:03:59,000
So I started learning about 
Aikido because one of my friends

69
00:03:59,000 --> 00:04:03,900
cousins he was actually talking 
about how he can eat meat, eat a

70
00:04:03,908 --> 00:04:09,800
lot of fat eat protein and he's 
losing weight and it also helped

71
00:04:09,800 --> 00:04:14,100
him with his asthma and so I 
thought no this is crazy and I 

72
00:04:14,100 --> 00:04:18,700
started Looking into it. 
And I was pretty surprised at 

73
00:04:18,700 --> 00:04:23,600
what I found. 
And so I started keto, and just 

74
00:04:23,600 --> 00:04:27,100
throughout the years, there 
weren't too many keto recipes 

75
00:04:27,100 --> 00:04:31,900
online, I would kind of have to 
go on, read it, find like Google

76
00:04:32,200 --> 00:04:35,600
shared documents between like 
the Smoky do communities, 

77
00:04:36,200 --> 00:04:39,700
compile my own stuff, and just 
throughout the years, it was 

78
00:04:39,700 --> 00:04:43,700
really hard to find something 
that was really good, especially

79
00:04:43,700 --> 00:04:49,800
when it came to like Seems like 
sweets or snacks and so in 2019 

80
00:04:51,300 --> 00:04:52,400
you know. 
I was always kind of 

81
00:04:52,400 --> 00:04:56,300
periodically buying some stuff 
but it was always like just like

82
00:04:56,300 --> 00:05:00,300
protein bars that tasted sweet 
basically so Quest Nutrition 

83
00:05:00,300 --> 00:05:03,700
that was kind of my go-to for 
years actually. 

84
00:05:04,100 --> 00:05:09,800
And in 2019 I stopped by Whole 
Foods just to try one of the 

85
00:05:09,800 --> 00:05:12,800
keto cups. 
I tried it. 

86
00:05:13,100 --> 00:05:18,400
I remember I spent more than I 
wanted to and it was like really

87
00:05:18,400 --> 00:05:23,400
disappointing, and so I actually
ended up giving you giving it 

88
00:05:23,400 --> 00:05:27,900
away to co-workers. 
And that weekend, I said to 

89
00:05:27,907 --> 00:05:33,400
myself, okay, I know I can do so
much better because I was always

90
00:05:33,400 --> 00:05:38,700
cooking and trying out different
recipes and I just knew that 

91
00:05:39,500 --> 00:05:40,900
that I could make something 
better. 

92
00:05:41,600 --> 00:05:44,700
So yeah, that's kind of how it 
all started. 

93
00:05:46,300 --> 00:05:48,900
It was just a side project in 
2019. 

94
00:05:49,400 --> 00:05:56,700
I was working on it about three 
to three to four days a week on 

95
00:05:56,700 --> 00:06:01,300
the weekdays and about like 
eight hours on the weekends, 

96
00:06:01,500 --> 00:06:06,400
Saturday and Sunday and then in 
2021, that's when I decided, 

97
00:06:06,400 --> 00:06:13,800
okay, If I don't, if I don't 
pursue this like with 100% of my

98
00:06:13,800 --> 00:06:16,800
attention and effort, I don't 
think it's going to go anywhere.

99
00:06:17,100 --> 00:06:20,200
And so yeah, just last year 
that's when I decided. 

100
00:06:20,200 --> 00:06:23,200
All right, I'm going to really 
do this thing and so yeah, here 

101
00:06:23,200 --> 00:06:25,600
I am, I love it man. 
I definitely want to dive into 

102
00:06:25,600 --> 00:06:28,300
all the business aspect of 
things. 

103
00:06:28,600 --> 00:06:30,800
When it came when it comes to 
your own personal journey 

104
00:06:30,800 --> 00:06:35,400
through keto, you started in 
2013, you said Yeah, that's 

105
00:06:35,400 --> 00:06:36,800
correct. 
So that's way. 

106
00:06:36,800 --> 00:06:39,000
Before any of the products were 
out there. 

107
00:06:39,000 --> 00:06:41,600
Any of the books or magazines or
knit stuff was talking about 

108
00:06:41,600 --> 00:06:45,000
keto, where you even referring 
to it as key to our you just 

109
00:06:45,000 --> 00:06:48,600
referring to it as like some 
weird version of paleo. 

110
00:06:50,100 --> 00:06:53,500
So I found out about it as 
Quito. 

111
00:06:55,300 --> 00:06:57,500
Yeah that's how it was first. 
Introduced to me. 

112
00:06:57,900 --> 00:07:00,100
Nice nice and you've been pretty
much doing it ever since then. 

113
00:07:01,700 --> 00:07:06,700
Yeah. 
So from 2013 until about 20 20, 

114
00:07:07,200 --> 00:07:13,000
I was on it for about like 90% 
of the time and then in 2021 I 

115
00:07:13,000 --> 00:07:19,100
kind of stopped because I wanted
to bulk up a little bit because 

116
00:07:19,100 --> 00:07:22,800
I was like, chronically dieting 
for years and so I thought, 

117
00:07:22,800 --> 00:07:25,500
okay, I want to start eating 
more. 

118
00:07:25,700 --> 00:07:29,600
And so when I was getting up to 
about like 3,000 or 3,500 

119
00:07:29,600 --> 00:07:35,900
calories, those Very hard to eat
it like eat that much just on a 

120
00:07:35,900 --> 00:07:38,200
strictly keto diet just for 
myself. 

121
00:07:38,500 --> 00:07:41,800
And so I thought okay, let me 
actually start introducing carbs

122
00:07:41,800 --> 00:07:49,400
into my diet and I'm at a place 
where I'm not keto per se but I 

123
00:07:49,400 --> 00:07:53,300
am pretty low carb. 
So yeah, I transitioned away 

124
00:07:53,300 --> 00:07:55,200
from Quito little bit. 
Nice. 

125
00:07:55,200 --> 00:07:57,500
Nice. 
Do you when you had that 

126
00:07:57,500 --> 00:08:00,400
motivation? 
Usually to jump into key, do you

127
00:08:00,400 --> 00:08:03,100
mentioned that You were wanting 
to optimize your performance 

128
00:08:03,100 --> 00:08:05,400
with work where you like 
overweight or anything at that 

129
00:08:05,400 --> 00:08:07,500
point to are you just dealing 
with some brain fog? 

130
00:08:07,500 --> 00:08:10,300
I wanted to kind of get that 
doll then yeah I would say a 

131
00:08:10,300 --> 00:08:12,500
majority of it was the brain 
fog. 

132
00:08:13,800 --> 00:08:17,300
I was a little bit overweight I 
was always kind of working out 

133
00:08:17,300 --> 00:08:21,600
but my diet wasn't great. 
But yeah the biggest thing was 

134
00:08:21,600 --> 00:08:28,000
the brain fog because coming out
of college I was sleeping at 

135
00:08:28,000 --> 00:08:32,000
around like 4 a.m. and then I 
Try to wake up. 

136
00:08:33,700 --> 00:08:37,900
So, two weeks after I graduated 
from college, that's when I 

137
00:08:37,908 --> 00:08:41,900
started my full-time job. 
And so, trying to go to sleep at

138
00:08:41,900 --> 00:08:46,200
4:00 and then a waking up at 
like 8:00 a.m. to get to work by

139
00:08:46,200 --> 00:08:50,100
9:00. 
And on the first week, I was 

140
00:08:50,100 --> 00:08:53,700
drinking like, six cups of 
coffee a day when I wasn't 

141
00:08:53,700 --> 00:08:59,400
drinking any prior to that. 
And so that's when I knew, okay,

142
00:08:59,700 --> 00:09:03,300
if coffee isn't going to work, I
know I need to to make a bigger 

143
00:09:03,300 --> 00:09:05,500
change in my life. 
Yeah, it's hard on your body. 

144
00:09:05,500 --> 00:09:07,600
For sure. 
What were you studying in 

145
00:09:07,608 --> 00:09:12,400
school? 
I want to school, I got my 

146
00:09:12,600 --> 00:09:15,500
bachelor's in business econ and 
a minor in accounting. 

147
00:09:16,400 --> 00:09:20,700
Nice. 
Do you feel like your formal 

148
00:09:20,700 --> 00:09:22,800
education? 
There has contributed much to 

149
00:09:22,800 --> 00:09:26,700
your success within your 
business Endeavors or or not Not

150
00:09:26,700 --> 00:09:31,400
too much. 
Probably not so much school. 

151
00:09:32,100 --> 00:09:35,100
And the same way, man, I went to
school for business finances. 

152
00:09:35,100 --> 00:09:37,800
Well, with a minor in marketing 
and I honestly don't think any 

153
00:09:37,800 --> 00:09:41,000
of the things I applied or I 
learned I've applied directly to

154
00:09:41,000 --> 00:09:44,000
the business. 
How about the marketing side for

155
00:09:44,000 --> 00:09:45,600
you? 
Did that help at all? 

156
00:09:45,800 --> 00:09:48,700
Not really mean because I mean 
so much of the marketing when I 

157
00:09:48,700 --> 00:09:51,500
was in school and it wasn't that
long ago, it's just not really. 

158
00:09:51,800 --> 00:09:54,400
I mean they weren't talking 
about social media hardly like 

159
00:09:54,400 --> 00:09:56,800
it was just you know, 
traditional more Getting which 

160
00:09:56,800 --> 00:10:00,500
is just not I mean marketing 
changes so quickly that it 

161
00:10:00,500 --> 00:10:04,600
wasn't really that effective. 
The only main benefit that I got

162
00:10:04,600 --> 00:10:08,300
from going to business school. 
I think was it that it's simply 

163
00:10:08,300 --> 00:10:11,900
just gave me some perspective on
what's possible with business. 

164
00:10:11,900 --> 00:10:14,700
Like I would be, you know, 
studying these case studies of 

165
00:10:14,700 --> 00:10:19,100
these massive corporations, 
like, you know, Walmart Tyson JB

166
00:10:19,100 --> 00:10:22,400
Hunt, things of that nature. 
And I would just kind of see how

167
00:10:22,400 --> 00:10:24,800
they move money. 
I would have kind of learn about

168
00:10:24,800 --> 00:10:27,600
some of the legalities with it. 
My accounting classes pretty 

169
00:10:27,600 --> 00:10:30,900
good at a really passionate 
accounting professor which is 

170
00:10:30,900 --> 00:10:32,700
kind of strange to even put the 
same. 

171
00:10:32,700 --> 00:10:34,700
Since most people don't 
associate accounting as being 

172
00:10:34,700 --> 00:10:37,600
something one kind of passion 
for it, but he was all about him

173
00:10:37,600 --> 00:10:40,500
and he was energized. 
He's all about talking about 

174
00:10:40,500 --> 00:10:44,000
accounting so that I think 
helped but it was so long after 

175
00:10:44,000 --> 00:10:47,100
that that I started actually 
using those skills that I didn't

176
00:10:47,100 --> 00:10:49,900
really pull from that by memory.
So at the end of the day, I 

177
00:10:49,908 --> 00:10:53,500
think honestly I just wound up 
with 30 Grand in student debt 

178
00:10:53,500 --> 00:10:55,000
and gained a little bit more 
perspective. 

179
00:10:56,000 --> 00:10:56,800
Yeah. 
Yeah. 

180
00:10:56,800 --> 00:10:58,800
You know I kind of had the same 
experience. 

181
00:10:59,700 --> 00:11:04,300
None of, I wouldn't say none but
a lot of the things that I read 

182
00:11:04,300 --> 00:11:08,100
in the books and learned in 
class it didn't directly 

183
00:11:08,100 --> 00:11:11,900
translate over. 
It was actually in my in my 

184
00:11:11,900 --> 00:11:15,900
full-time job. 
That's where I would say me 

185
00:11:15,900 --> 00:11:20,200
working in a professional 
setting having to deliver 

186
00:11:20,200 --> 00:11:24,800
high-quality work to clients. 
I would say that is definitely 

187
00:11:24,800 --> 00:11:29,100
what help me. 
I'm transition into starting my 

188
00:11:29,100 --> 00:11:33,600
own business. 
It made it a lot easier because 

189
00:11:33,600 --> 00:11:37,800
I feel like I had a pretty good 
foundation of things that I need

190
00:11:37,800 --> 00:11:42,800
to do being able to kind of 
create my own tasks and making 

191
00:11:42,800 --> 00:11:46,500
sure that I'm on top of it. 
That's the stuff that translated

192
00:11:46,500 --> 00:11:52,200
over and not so much of the 
college experience and education

193
00:11:52,200 --> 00:11:54,600
on that side. 
What kind of interview were you 

194
00:11:54,600 --> 00:11:56,400
in? 
After you graduate college, what

195
00:11:56,400 --> 00:11:58,800
was your Before you jump ship 
and went into this thing full 

196
00:11:58,800 --> 00:12:01,600
time. 
Yeah, it was in a Litigation 

197
00:12:01,600 --> 00:12:05,100
Consulting. 
So basically Consulting for 

198
00:12:05,100 --> 00:12:11,400
attorneys when attorneys are 
representing their clients when 

199
00:12:11,400 --> 00:12:15,100
they're suing each other. 
They sometimes don't know 

200
00:12:15,100 --> 00:12:20,100
exactly how much to pursue in 
terms of Damages or how much 

201
00:12:20,100 --> 00:12:24,700
they should be defending. 
Like, what, what the defendant 

202
00:12:24,900 --> 00:12:28,900
believes is the right amount. 
That that they believe that they

203
00:12:28,900 --> 00:12:34,100
should be suing or being sued 
for and so the attorneys would 

204
00:12:34,100 --> 00:12:40,700
hire us and we would help them 
review all the documents taken. 

205
00:12:43,500 --> 00:12:47,300
Kind of the legal aspect as 
well, to really compute how much

206
00:12:47,300 --> 00:12:52,600
the damages should be. 
And so we would have a team and 

207
00:12:52,800 --> 00:12:56,100
we would work with the data, 
read the documents, and come up 

208
00:12:56,100 --> 00:13:00,000
with a formal report and submit 
that to, to the attorneys on the

209
00:13:00,000 --> 00:13:02,700
courts can't. 
Yeah, so yeah. 

210
00:13:02,700 --> 00:13:06,400
Not a lot of it translates 
directly to, to having a keto 

211
00:13:06,400 --> 00:13:11,200
business, but I think kind of 
the strong work ethic that 

212
00:13:11,200 --> 00:13:14,200
definitely helped. 
This business. 

213
00:13:14,500 --> 00:13:17,500
Yeah, I think I think that 
carries over and transcended and

214
00:13:17,500 --> 00:13:19,800
pretty much every sector of 
business, for sure. 

215
00:13:21,100 --> 00:13:23,900
And just to make sure that I'm 
following your timeline quickly.

216
00:13:23,900 --> 00:13:26,900
So you were doing that after 
graduating. 

217
00:13:26,900 --> 00:13:30,900
And then you started the the 
keto company, keto cranked? 

218
00:13:31,300 --> 00:13:33,300
2019. 
You said? 

219
00:13:34,100 --> 00:13:35,300
Yeah. 
That's correct. 

220
00:13:35,300 --> 00:13:40,900
So I graduated school and 
started my first full-time job 

221
00:13:40,900 --> 00:13:45,500
in 2013, and it wasn't Until 
like six years later when I kind

222
00:13:45,500 --> 00:13:50,400
of started started keto cracked 
as a side business and how long 

223
00:13:50,400 --> 00:13:52,500
will you doing as a side? 
Hustle before you went in full 

224
00:13:52,500 --> 00:13:58,700
speed, yeah, about two years. 
So during those two years, I 

225
00:13:58,700 --> 00:14:01,800
basically just did a lot of 
research and my plan was 

226
00:14:01,800 --> 00:14:04,700
actually to, to use a co-packer 
at the time. 

227
00:14:06,100 --> 00:14:08,100
Basically. 
I was just saving up as much 

228
00:14:08,100 --> 00:14:13,900
money as I could, and my plan 
was since, I was working 

229
00:14:13,900 --> 00:14:17,300
full-time. 
I didn't have much time to make 

230
00:14:17,300 --> 00:14:19,900
it myself. 
So basically, I just came up 

231
00:14:19,900 --> 00:14:22,600
with recipes. 
That would work on a larger 

232
00:14:22,600 --> 00:14:26,900
scale where I could contract 
another manufacturer to make it 

233
00:14:26,900 --> 00:14:30,600
for me. 
And then in 21, I just said, you

234
00:14:30,600 --> 00:14:33,800
know what, I'm just going to do 
this full-time. 

235
00:14:33,800 --> 00:14:36,100
So I had the time to actually 
making myself. 

236
00:14:36,600 --> 00:14:40,600
So the original product was 
going to be these chocolate 

237
00:14:40,600 --> 00:14:46,400
truffles squares. 
It was almost like a bar not a 

238
00:14:46,400 --> 00:14:50,700
protein bar per se, but it was 
definitely in between like a bar

239
00:14:50,700 --> 00:14:53,300
and a candy. 
But now since I'm actually 

240
00:14:53,300 --> 00:14:57,500
making it myself, I actually did
a lot of research and studying 

241
00:14:57,500 --> 00:15:02,300
into how to make candies, so I 
can make more Gourmet like, 

242
00:15:02,300 --> 00:15:05,400
legit candy. 
So, yeah, that's what I make in 

243
00:15:05,408 --> 00:15:08,000
at the moment. 
So there's an interesting 

244
00:15:08,100 --> 00:15:10,200
question here that I want to 
make sure we kind of diamond to 

245
00:15:10,200 --> 00:15:12,900
because I get this question all 
the time and I'd be curious to 

246
00:15:12,900 --> 00:15:15,000
get your Take on it. 
But people come to me all the 

247
00:15:15,000 --> 00:15:17,300
time in the ask you. 
When do I know? 

248
00:15:17,300 --> 00:15:22,200
It's the right time to jump ship
and Go full speed into whatever 

249
00:15:22,200 --> 00:15:24,900
it is that they're trying to 
pursue and there's different 

250
00:15:24,900 --> 00:15:27,800
trains of thought around this. 
Like, some people feel it's best

251
00:15:27,800 --> 00:15:32,300
to have, you know, your, your 
main primary career path 

252
00:15:32,300 --> 00:15:35,600
business and then you build out 
a side, hustle on the side, 

253
00:15:35,600 --> 00:15:38,500
whenever you're able working 
nights, working weekends, etc, 

254
00:15:38,500 --> 00:15:40,600
etc. 
Some people are of the mindset 

255
00:15:40,600 --> 00:15:42,800
that you need to remove that 
safety. 

256
00:15:42,800 --> 00:15:45,400
Net. 
It entirely and just dive full 

257
00:15:45,400 --> 00:15:46,900
speed. 
And there's probably a ton of 

258
00:15:46,900 --> 00:15:49,500
nuance to this based off of 
where you're at in life, what 

259
00:15:49,500 --> 00:15:52,500
responsibilities you have if you
have a family and kids, etc. 

260
00:15:52,500 --> 00:15:55,100
Etc. 
But for you I mean you were 

261
00:15:55,108 --> 00:15:58,800
doing your thing that you went 
to school for 46 years. 

262
00:15:59,100 --> 00:16:03,500
Probably had a pretty good 
established you know, base there

263
00:16:03,800 --> 00:16:07,500
and then you just decided to 
jump into this, you know, Full 

264
00:16:07,500 --> 00:16:10,300
Tilt. 
Was that something that that 

265
00:16:10,300 --> 00:16:12,900
left you feeling uneasy and did 
you feel super-confident about 

266
00:16:12,900 --> 00:16:15,400
it or Had that whole 
conversation dialogue. 

267
00:16:15,400 --> 00:16:17,400
Go go between you and yourself 
internally. 

268
00:16:18,600 --> 00:16:24,500
Yeah, great question. 
I think it was kind of two 

269
00:16:24,500 --> 00:16:32,800
parts. 
The first one was I did, I ended

270
00:16:32,800 --> 00:16:38,500
up doing a lot of research and 
that kind of gave me Comfort. 

271
00:16:38,500 --> 00:16:45,800
And knowing that when I do start
it, I did enough research to 

272
00:16:45,800 --> 00:16:49,600
make sure that there is demand 
for the product and that I could

273
00:16:49,600 --> 00:16:52,100
make a profit while doing this. 
Hmm. 

274
00:16:53,100 --> 00:16:56,600
Another big thing that kind of 
gave me Comfort was that I was 

275
00:16:56,600 --> 00:17:00,500
saving a lot of money. 
But at the same time, something 

276
00:17:00,500 --> 00:17:04,099
that was holding me back and if 
I could do it again, I would 

277
00:17:04,099 --> 00:17:08,200
actually do it earlier. 
It was there was, there was this

278
00:17:08,200 --> 00:17:12,700
huge fear, I don't know what it 
was but I think it was the 

279
00:17:12,700 --> 00:17:16,700
pressure of knowing just how 
much work it's going to take. 

280
00:17:18,000 --> 00:17:21,599
It wasn't the fear of failure at
the time but it was just more so

281
00:17:21,599 --> 00:17:26,200
of okay. 
If I quit like this is it this 

282
00:17:26,200 --> 00:17:30,800
is going to be kind of It's 
going to consume my entire life 

283
00:17:30,900 --> 00:17:33,100
and so that was really holding 
me back. 

284
00:17:33,400 --> 00:17:39,800
And yeah in 2021 I just had a 
lot of time to rethink things 

285
00:17:41,000 --> 00:17:47,700
and I felt like I was mentally 
prepared, and I had the 

286
00:17:47,700 --> 00:17:52,900
financial I had enough of a 
safety net where I could do it 

287
00:17:53,200 --> 00:17:55,500
for at least one or two years. 
Really. 

288
00:17:55,500 --> 00:18:00,600
Give it my full effort, and see 
if I can make something out of 

289
00:18:00,600 --> 00:18:05,300
it. 
Did you have like a wife kids 

290
00:18:05,300 --> 00:18:07,000
girlfriend thought that a time 
or you just go? 

291
00:18:07,000 --> 00:18:10,200
No, so I guess that's what made 
it a lot easier, right? 

292
00:18:10,600 --> 00:18:12,600
I'm single. 
I don't really have any 

293
00:18:12,600 --> 00:18:15,400
responsibilities outside of 
myself and trying to help the 

294
00:18:15,400 --> 00:18:17,400
family. 
But yeah, how about for 

295
00:18:17,400 --> 00:18:19,300
yourself? 
Because I know you're married 

296
00:18:19,300 --> 00:18:21,100
and you have a new kid now, 
right? 

297
00:18:21,200 --> 00:18:22,300
Yeah. 
Congratulations. 

298
00:18:22,300 --> 00:18:23,800
By the way. 
Appreciate it, man. 

299
00:18:24,200 --> 00:18:27,500
So for me, I was with the 
railroad. 

300
00:18:27,500 --> 00:18:29,900
I was a train Master with 
Burlington Northern Santa, Fe 

301
00:18:29,900 --> 00:18:31,300
Railroad. 
And that's pretty much what I 

302
00:18:31,300 --> 00:18:33,100
had. 
Done right. 

303
00:18:33,100 --> 00:18:36,600
After I graduated college and I 
had worked for them for. 

304
00:18:36,600 --> 00:18:38,100
I think like two and a half 
years. 

305
00:18:38,100 --> 00:18:41,700
I was stationed in Washington 
state and I was trying to build 

306
00:18:41,700 --> 00:18:44,900
like this real estate Empire on 
the side there because I knew I 

307
00:18:44,900 --> 00:18:47,700
didn't want to be with the 
railroad, you know forever. 

308
00:18:47,900 --> 00:18:51,500
So I was trying to like, I got 
my real estate license and I was

309
00:18:51,500 --> 00:18:55,200
trying to trying to just build 
up an Empire with bike rental 

310
00:18:55,200 --> 00:18:59,100
properties, basically. 
And then the railroad, I don't 

311
00:18:59,100 --> 00:19:01,100
know if they got wind of me 
trying to do my own thing and 

312
00:19:01,100 --> 00:19:02,200
they wanted me to. 
To relocate. 

313
00:19:02,200 --> 00:19:04,400
I'm not really sure what went 
down but they they basically 

314
00:19:04,400 --> 00:19:09,700
gave me a promotion to move to 
Gillette Wyoming but they gave 

315
00:19:09,700 --> 00:19:13,800
me this promotion before my time
in Washington was supposed to be

316
00:19:13,800 --> 00:19:16,100
up. 
So I'm not trying to. 

317
00:19:16,100 --> 00:19:18,100
I'm not sure if they were trying
to expedite me moving, or what 

318
00:19:18,100 --> 00:19:20,300
was going down. 
But basically I had just gotten 

319
00:19:20,600 --> 00:19:23,700
my license as a registered agent
in Washington so I didn't really

320
00:19:23,700 --> 00:19:25,300
want to move to Gillette 
Wyoming. 

321
00:19:26,300 --> 00:19:28,900
And then it was kind of like, 
it's kind of weird. 

322
00:19:28,900 --> 00:19:31,500
Like they gave me this promotion
with a pay increase. 

323
00:19:31,700 --> 00:19:33,300
And everything to Gillette 
Wyoming. 

324
00:19:33,600 --> 00:19:38,000
And like I was really well 
respected within Myspace there, 

325
00:19:38,700 --> 00:19:40,400
but they were really with how 
they did it. 

326
00:19:40,400 --> 00:19:44,600
They basically wanted me to take
that promotion or else, and I 

327
00:19:44,600 --> 00:19:46,800
just pretty much chose the or 
else option. 

328
00:19:46,800 --> 00:19:49,900
And I just said, screw the 
railroad and quit, and I had no 

329
00:19:49,900 --> 00:19:52,300
safety net. 
I had no money in reserve. 

330
00:19:52,300 --> 00:19:54,600
I was, I had bought a house in 
Washington. 

331
00:19:54,800 --> 00:19:57,100
I was house hacking that. 
So I had roommates that are 

332
00:19:57,100 --> 00:20:00,700
pretty much cover my mortgage 
and I was trying to build up an 

333
00:20:00,700 --> 00:20:04,000
Empire there. 
And then quit the railroad so I 

334
00:20:04,008 --> 00:20:07,200
was pretty much living off of 
credit cards racked up. 

335
00:20:07,500 --> 00:20:10,200
I don't know, probably fifty 
thousand dollars in credit card 

336
00:20:10,200 --> 00:20:13,600
debt as pretty much my main. 
Existence that's house buying 

337
00:20:13,600 --> 00:20:16,300
groceries and putting gas in the
tank and then I was working a 

338
00:20:16,300 --> 00:20:19,900
bunch of Oddball jobs like, you 
know, working the front desk at 

339
00:20:19,900 --> 00:20:25,000
a gym and then I pretty much 
figured that I had to find a way

340
00:20:25,000 --> 00:20:26,300
to make the whole keto thing 
work. 

341
00:20:26,300 --> 00:20:30,000
So I started coaching and then 
that I guess I got into space 

342
00:20:30,000 --> 00:20:32,200
the right time there because 
there was a demand And growing 

343
00:20:32,200 --> 00:20:37,500
for heated genic realm. 
And then the keto brick business

344
00:20:37,500 --> 00:20:40,500
came about by accident. 
I was making that from own 

345
00:20:40,500 --> 00:20:44,100
personal consumption, during my 
prep and then documenting that 

346
00:20:44,100 --> 00:20:46,600
Journey on YouTube and people 
started asking about the brick 

347
00:20:46,600 --> 00:20:50,100
and Crystal. 
And I just kind of decided to 

348
00:20:50,100 --> 00:20:52,900
dive into the world of food 
production, rolled up our 

349
00:20:52,900 --> 00:20:55,200
sleeves looked into what it 
would take from a legal 

350
00:20:55,200 --> 00:20:57,600
standpoint from a financial 
standpoint and you start of 

351
00:20:57,600 --> 00:20:59,800
bootstrapping that business from
the ground up and then just 

352
00:20:59,800 --> 00:21:01,400
started really growing quite 
quickly. 

353
00:21:01,600 --> 00:21:03,600
Quickly to the point we're at 
now. 

354
00:21:03,800 --> 00:21:08,000
But yeah, I definitely have a 
plan b or a safety net or some, 

355
00:21:08,500 --> 00:21:11,400
you know, set aside bunch of 
funds. 

356
00:21:11,400 --> 00:21:15,000
So it's pretty much sink or swim
for me, which I like operating 

357
00:21:15,000 --> 00:21:18,600
in that type of environment 
because it makes me really work 

358
00:21:18,600 --> 00:21:22,200
hard and think more creatively. 
There's a lot more stress 

359
00:21:22,200 --> 00:21:25,400
involved in doing that, like I 
probably lost 10 years of 

360
00:21:25,400 --> 00:21:27,500
lifespan because I've been so 
stressed. 

361
00:21:27,500 --> 00:21:30,100
But, oh, man, that's just how I 
operate, you know. 

362
00:21:32,300 --> 00:21:36,200
Yeah, must have been really 
stressful early on when you did 

363
00:21:36,200 --> 00:21:42,500
get that promotion offer. 
How, how did you know to not 

364
00:21:42,500 --> 00:21:46,100
take it or like for you? 
What was it that made you say, 

365
00:21:46,400 --> 00:21:49,400
you know what, I'm going to try 
my own thing, like because it 

366
00:21:49,400 --> 00:21:53,600
seems like there were a lot of 
things that maybe the normal 

367
00:21:53,600 --> 00:21:56,000
person would have taken that 
promotion, and would have stayed

368
00:21:56,000 --> 00:21:57,800
in the industry for a really 
long time. 

369
00:21:58,300 --> 00:22:01,700
Yeah, I mean most people 
definitely would have taken Get 

370
00:22:01,700 --> 00:22:02,700
them in the railroad paid 
really? 

371
00:22:02,700 --> 00:22:05,600
Well, I mean, I was making 
really good money right out of 

372
00:22:05,600 --> 00:22:08,600
college. 
So it was a very you know, 

373
00:22:08,600 --> 00:22:12,900
comfortable thing to continue to
do but I just knew that's not 

374
00:22:12,900 --> 00:22:15,000
what I wanted to do long-term. 
I mean I looked at the people 

375
00:22:15,000 --> 00:22:17,500
that were in the railroad space 
you know at the very top of the 

376
00:22:17,500 --> 00:22:19,600
ladder and they all seemed 
miserable. 

377
00:22:19,600 --> 00:22:23,200
So I'm like okay the best case 
scenario is still being 

378
00:22:23,200 --> 00:22:24,500
miserable. 
I didn't really sound like a 

379
00:22:24,500 --> 00:22:27,500
good wind for me. 
So I'm just going to get out now

380
00:22:27,500 --> 00:22:31,500
before I really get too deep dug
into it I just basically better.

381
00:22:31,700 --> 00:22:34,400
Self. 
And I'm glad I did. 

382
00:22:35,300 --> 00:22:39,900
And at that time Crystal and I 
were kind of like, we had this 

383
00:22:39,900 --> 00:22:43,100
like three-month span where we 
weren't talking, didn't know 

384
00:22:43,100 --> 00:22:45,800
what was going to happen there. 
So had I taken that job and 

385
00:22:45,800 --> 00:22:48,900
moved to Wyoming her and I would
no longer be a thing. 

386
00:22:49,800 --> 00:22:51,200
They're just a lot of it's 
interesting. 

387
00:22:51,200 --> 00:22:54,100
I think kind of play out when 
you kind of reverse engineer the

388
00:22:54,100 --> 00:22:58,000
different outcomes but yeah I 
don't know. 

389
00:22:58,000 --> 00:23:02,200
I risk risk doesn't really scare
me like I've Got a lot of risk 

390
00:23:02,200 --> 00:23:04,600
right now. 
Like I've got, you know, I'm 

391
00:23:04,600 --> 00:23:08,900
leveraged in a lot of ways right
now and there's times where that

392
00:23:08,900 --> 00:23:13,800
really seems to weigh heavily on
me, but I feel like I function 

393
00:23:13,800 --> 00:23:16,100
really well under a lot of 
stress and pressure. 

394
00:23:16,900 --> 00:23:19,000
I started to feel like 
something's wrong if there is no

395
00:23:19,100 --> 00:23:24,000
stress and pressure is like my 
Norm, Yeah. 

396
00:23:25,200 --> 00:23:27,900
Actually like kind of the same 
thing with me. 

397
00:23:28,600 --> 00:23:34,300
I kind of realized like in 2019 
or little bit earlier that for 

398
00:23:34,300 --> 00:23:37,400
me to to really get to the top 
in my industry. 

399
00:23:39,300 --> 00:23:41,700
I basically had to go back to 
school and get it. 

400
00:23:41,800 --> 00:23:46,400
Get a PhD. 
Hmm and so I knew maybe like two

401
00:23:46,400 --> 00:23:51,300
or three years into my career 
that okay, I'm either going to 

402
00:23:51,300 --> 00:23:55,700
hit a ceiling. 
Or that or I need to kind of 

403
00:23:55,700 --> 00:23:59,600
move around companies and see 
where I can go to where I can 

404
00:23:59,600 --> 00:24:02,400
continue to grow. 
And so I think that was also 

405
00:24:02,400 --> 00:24:05,200
another big thing for me. 
I just knew that I didn't want 

406
00:24:05,200 --> 00:24:08,800
to do this forever and so that 
made it a lot easier when I did 

407
00:24:08,800 --> 00:24:14,900
eventually transition into doing
my own thing full time that I 

408
00:24:14,900 --> 00:24:18,400
made the right decision. 
So yeah, that was, that was 

409
00:24:18,400 --> 00:24:19,900
something that really made it 
easy for me. 

410
00:24:19,900 --> 00:24:20,900
Actually. 
Yeah. 

411
00:24:20,900 --> 00:24:23,400
I think it's huge, man. 
I mean I feel like We live in a 

412
00:24:23,408 --> 00:24:28,300
world in which it's so easy to 
just Embrace mediocrity. 

413
00:24:28,400 --> 00:24:30,500
I mean I see so many people that
are okay. 

414
00:24:30,500 --> 00:24:33,800
Being average, they're okay, 
doing the normal things that 

415
00:24:33,800 --> 00:24:38,600
they don't really love, but they
also don't hate it because it's,

416
00:24:39,000 --> 00:24:41,100
you know, a means to an end. 
They're able to find some degree

417
00:24:41,100 --> 00:24:46,000
of comfort and complacency, and 
my biggest fear in life has 

418
00:24:46,000 --> 00:24:50,100
always been mediocrity. 
And I looked at people in the 

419
00:24:50,100 --> 00:24:52,400
railroad and nobody loved what 
they did. 

420
00:24:53,500 --> 00:24:56,500
Everybody just kind of went 
through the day-to-day and a 

421
00:24:56,508 --> 00:25:00,100
constant state of blah. 
And I, that was, that was my 

422
00:25:00,100 --> 00:25:01,400
biggest fear. 
So I'm like, well, I'm just 

423
00:25:01,400 --> 00:25:05,800
going to get out while I'm ahead
and then kind of sink or swim so

424
00:25:05,800 --> 00:25:07,900
to speak, but I feel like if, 
you know, that's the type of 

425
00:25:07,900 --> 00:25:10,200
person you are, you're not doing
yourself. 

426
00:25:10,200 --> 00:25:15,200
Any favors by staying at a place
that promotes that, you know, 

427
00:25:15,200 --> 00:25:17,800
comfortable degree of just 
complacency because then it 

428
00:25:17,800 --> 00:25:20,800
makes it that much harder as 
more time passes to break free 

429
00:25:20,800 --> 00:25:24,900
of that Perpetual cycle. 
Yeah, it's funny that you 

430
00:25:24,900 --> 00:25:30,300
mention that because I guess I 
come from the side of I was 

431
00:25:30,300 --> 00:25:37,400
pretty content being mediocre, 
so just like all throughout my 

432
00:25:37,400 --> 00:25:42,700
life. 
Feels basically kind of going 

433
00:25:42,700 --> 00:25:47,500
the safe route was always the 
preferred route just the way 

434
00:25:47,500 --> 00:25:51,500
that I was raised. 
It was always take kind of the 

435
00:25:51,500 --> 00:25:55,200
guaranteed thing. 
And so, I was pretty. 

436
00:25:57,900 --> 00:26:03,200
I was content. 
I wouldn't say I was not happy 

437
00:26:03,800 --> 00:26:07,000
or happy. 
I was just like kind of right in

438
00:26:07,000 --> 00:26:12,300
the middle with the career and 
it really wasn't until covid hit

439
00:26:12,300 --> 00:26:16,400
and I was working at home and I 
realized okay something's kind 

440
00:26:16,400 --> 00:26:21,100
of wrong. 
And that's really one. 

441
00:26:21,900 --> 00:26:28,300
I started working out a lot more
and that's when I actually kind 

442
00:26:28,300 --> 00:26:35,100
of got a lot of courage to To, 
to kind of become better. 

443
00:26:35,900 --> 00:26:40,100
Really pushing myself in the 
gym, making sure that I was 

444
00:26:40,100 --> 00:26:44,000
eating correctly that it made it
a lot easier for me to always 

445
00:26:44,000 --> 00:26:46,100
want to strive for something a 
little bit more. 

446
00:26:46,400 --> 00:26:50,000
Not only in just the health and 
fitness side but also in my 

447
00:26:50,000 --> 00:26:53,500
entire life and then I kind of 
started to realize more and more

448
00:26:53,500 --> 00:27:00,100
that I can actually there's like
no limit to myself and you know 

449
00:27:00,100 --> 00:27:05,600
listening to a lot of podcasts. 
That also helped open my mind up

450
00:27:05,600 --> 00:27:10,400
to kind of change my mindset 
from, just being content with 

451
00:27:10,400 --> 00:27:12,600
where I'm at. 
You know, it's it's really 

452
00:27:12,600 --> 00:27:17,000
happy, it's really easy to kind 
of stay in that place just like 

453
00:27:17,000 --> 00:27:20,100
you mentioned because it's easy,
it's comfortable. 

454
00:27:20,100 --> 00:27:23,600
Like I know I know how my life 
is going to play out at that 

455
00:27:23,600 --> 00:27:30,200
point for the most part, but 
yeah, the gym is what really 

456
00:27:30,200 --> 00:27:34,400
kind of helped me too. 
I kind of want more for myself 

457
00:27:34,400 --> 00:27:37,900
and and to realize that I can 
achieve more in my life. 

458
00:27:38,000 --> 00:27:40,700
So now, I love it, man. 
I feel like the gym has always 

459
00:27:40,700 --> 00:27:45,200
been a constant, you know, think
of positivity in my life and you

460
00:27:45,200 --> 00:27:49,000
mentioned all this kind of 
really shaking down in light of 

461
00:27:49,000 --> 00:27:51,000
covid. 
And I feel like covid-19 

462
00:27:51,000 --> 00:27:54,400
interesting Catalyst for a lot 
of people like it really brought

463
00:27:54,400 --> 00:27:59,000
to the surface and Illustrated 
what kind of person you know? 

464
00:27:59,008 --> 00:28:03,200
People are like if they were the
type to allow Subs to become 

465
00:28:03,200 --> 00:28:08,300
complacent and mediocre and just
settle it really you know 

466
00:28:08,900 --> 00:28:11,500
Illustrated that if if you're 
the kind of person that is able 

467
00:28:11,500 --> 00:28:15,600
to you know hustle and have 
ambition and strive in the sign 

468
00:28:15,600 --> 00:28:18,000
of hardship, it really 
Illustrated that I feel like I 

469
00:28:18,000 --> 00:28:24,200
feel like if anything covid 
brought about this sense of you 

470
00:28:24,200 --> 00:28:30,200
know just just drastic 
unexpected change and people 

471
00:28:30,200 --> 00:28:34,800
that thought they were in a 
really could position that was 

472
00:28:34,900 --> 00:28:37,800
insulated from all of the 
hazards of society in the 

473
00:28:37,800 --> 00:28:41,000
environment, you know, maybe 
they totally lost their job or 

474
00:28:41,000 --> 00:28:44,500
position overnight for me as an 
entrepreneur. 

475
00:28:44,900 --> 00:28:50,200
Like I don't rely or expect 
anything from anybody anytime. 

476
00:28:50,200 --> 00:28:53,700
So like the world could be 
falling down and I would figure 

477
00:28:53,700 --> 00:28:58,900
out a way to stay upright and 
you know, covid-19 plan exercise

478
00:28:58,900 --> 00:29:05,800
of that for me, like, I think 
There's they're forced to be 

479
00:29:05,800 --> 00:29:07,500
adaptable, they're forced to 
think creatively. 

480
00:29:07,500 --> 00:29:11,800
They're forced to find Solutions
when everything seems to be a 

481
00:29:11,800 --> 00:29:16,900
problem and a lot of people 
throughout covid-19 towards the 

482
00:29:16,900 --> 00:29:22,200
government or their their 
employer or their X Y or Z to be

483
00:29:22,200 --> 00:29:26,600
the person or thing or entity 
that gave them some some stable 

484
00:29:26,600 --> 00:29:28,800
footing. 
Whereas for me as an 

485
00:29:28,800 --> 00:29:31,900
entrepreneur it's like there is 
never any stable footing like 

486
00:29:31,900 --> 00:29:34,200
you just Have to be adaptable 
with whatever footing you've 

487
00:29:34,200 --> 00:29:36,700
got. 
So I didn't really Skip Beat 

488
00:29:36,700 --> 00:29:38,200
with covid. 
I know that wasn't the case for 

489
00:29:38,200 --> 00:29:40,800
all companies, some companies 
depending on the industry, you 

490
00:29:40,800 --> 00:29:44,600
know, that they were in a really
good spot to thrive in light of 

491
00:29:44,600 --> 00:29:46,500
covid and some depending on the 
industry were in a really bad 

492
00:29:46,500 --> 00:29:49,500
spot. 
So kind of it, I mean, it does 

493
00:29:49,500 --> 00:29:51,600
kind of depend on the industry 
or in and to an extent, but I 

494
00:29:51,600 --> 00:29:54,600
feel like the mentality of just 
simply figuring out how to be 

495
00:29:54,600 --> 00:29:57,400
adaptable and creative and find 
Solutions in light of problems. 

496
00:29:57,400 --> 00:30:01,600
You know, that was really just 
Illustrated perfectly because of

497
00:30:01,600 --> 00:30:05,900
this extreme With koban. 
Yeah, no, definitely. 

498
00:30:06,800 --> 00:30:09,000
It seems like you've always kind
of had this sort of 

499
00:30:09,100 --> 00:30:13,100
Entrepreneurship mindset, 
though, being very independent. 

500
00:30:13,500 --> 00:30:15,200
Do you kind of feel like you've 
always had that? 

501
00:30:15,200 --> 00:30:16,700
Like growing up? 
Yeah. 

502
00:30:16,700 --> 00:30:20,600
I feel like I feel like I always
loved the idea of having that 

503
00:30:20,600 --> 00:30:24,800
but I don't think that I 
confidently felt that in myself 

504
00:30:24,800 --> 00:30:27,600
until I started seeing success 
with the company. 

505
00:30:27,600 --> 00:30:31,100
Like I always felt, you know, 
like I want to do my own thing 

506
00:30:31,100 --> 00:30:34,100
and I always admired people. 
That did their own thing and I 

507
00:30:34,100 --> 00:30:37,200
always identified as someone 
that would do their own thing. 

508
00:30:37,500 --> 00:30:40,500
But it didn't become real to me 
until I started actually doing 

509
00:30:40,500 --> 00:30:41,400
it. 
You know I mean it's kind of 

510
00:30:41,408 --> 00:30:43,600
like you can read as many books 
out there. 

511
00:30:43,600 --> 00:30:45,600
You can really business books 
out there in the world. 

512
00:30:46,000 --> 00:30:47,900
You can feel really good about 
what you're learning from that. 

513
00:30:47,900 --> 00:30:50,700
But when you start applying it 
and doing it, you know, doesn't 

514
00:30:50,700 --> 00:30:54,200
really count for anything. 
Yeah, it's funny because I was 

515
00:30:54,200 --> 00:30:58,400
stuck in this Loop and I was 
actually helping out a friend as

516
00:30:58,400 --> 00:31:04,700
well, wear for like, two years. 
I think I was doing too much 

517
00:31:04,700 --> 00:31:09,400
research, or I was at a point 
where I knew that I should just 

518
00:31:09,400 --> 00:31:14,700
launched this thing, but I kept 
wanting to take more information

519
00:31:14,700 --> 00:31:18,100
telling myself no. 
Hey, I need more information 

520
00:31:18,300 --> 00:31:23,200
when it was just the fear and 
myself, trying to avoid actually

521
00:31:23,200 --> 00:31:24,900
launching at putting myself out 
there. 

522
00:31:25,100 --> 00:31:28,800
And so I was actually helping 
out another friend who she's 

523
00:31:28,800 --> 00:31:32,900
very intelligent, very driven 
but she's scared of Of taking 

524
00:31:32,900 --> 00:31:37,200
that first step of really 
providing her services. 

525
00:31:37,300 --> 00:31:40,400
And so I told her, you know 
what, just get one client first.

526
00:31:40,900 --> 00:31:43,400
It doesn't need to be perfect 
before you launch because you 

527
00:31:43,400 --> 00:31:46,600
can always change and things are
always going to change once you 

528
00:31:46,600 --> 00:31:51,300
actually launch. 
And so, yeah, I tried to and 

529
00:31:51,300 --> 00:31:53,700
this is something that I would 
tell myself and other people as 

530
00:31:53,700 --> 00:31:59,400
well. 
Get started now and you'll 

531
00:31:59,400 --> 00:32:02,100
figure things out along the way.
It doesn't have to be perfect 

532
00:32:02,100 --> 00:32:04,100
before you start. 
Yeah, 100% man. 

533
00:32:04,100 --> 00:32:08,000
Like, if somebody had given me a
stack of instructions at the 

534
00:32:08,000 --> 00:32:10,600
very beginning with all the 
things that I needed to do for 

535
00:32:10,600 --> 00:32:13,600
it to be perfect, I would have 
said screw that. 

536
00:32:13,600 --> 00:32:14,900
I don't want any part of it, you
know. 

537
00:32:15,800 --> 00:32:18,600
So you really just have to jump 
in and then recognize your 

538
00:32:18,600 --> 00:32:21,800
mistakes then, but I feel like 
recognizing those mistakes and 

539
00:32:21,800 --> 00:32:24,600
then figuring how to refine and 
polish it is what allows you to 

540
00:32:24,600 --> 00:32:26,200
have. 
That confidence and adaptability

541
00:32:26,200 --> 00:32:30,000
factor and you can't, you can't 
cheat that, you can't fake that.

542
00:32:30,200 --> 00:32:32,200
I've never loved the whole 
concept of fake it till you make

543
00:32:32,200 --> 00:32:35,500
it like, you just simply do it 
and then you start making it as 

544
00:32:35,500 --> 00:32:38,800
you learn more. 
So, yeah, I think you're 100% 

545
00:32:38,800 --> 00:32:41,900
right there. 
When you launched Full Speed 

546
00:32:41,900 --> 00:32:45,200
Ahead, man. 
You know, I really resonate with

547
00:32:45,200 --> 00:32:47,300
the fact that you've done it all
in house. 

548
00:32:47,400 --> 00:32:50,900
I mean, I feel like there aren't
too many people that do things 

549
00:32:51,200 --> 00:32:54,500
in house anymore, like so many 
things are farmed out overseas. 

550
00:32:55,400 --> 00:32:57,100
There they go. 
Through a co-packer, they go 

551
00:32:57,100 --> 00:33:01,000
through some Outsourcing agency.
So I've got tremendous. 

552
00:33:01,000 --> 00:33:04,400
Respect for people that do 
things internally under their 

553
00:33:04,400 --> 00:33:06,000
own roof. 
That's how we've always done it 

554
00:33:06,000 --> 00:33:09,500
because I think that's just the 
best way to continue no control 

555
00:33:09,500 --> 00:33:13,000
for the quality and to deliver 
the type of product and service 

556
00:33:13,000 --> 00:33:15,700
that I want to be proud of. 
So the fact that you've done 

557
00:33:15,700 --> 00:33:18,900
that as well man, I think it's 
just freaking awesome but with 

558
00:33:18,900 --> 00:33:23,000
them all kinds of hurdles and 
obstacles that often times go 

559
00:33:23,000 --> 00:33:27,000
Untold. 
So If you doing this, what are 

560
00:33:27,008 --> 00:33:29,100
some big roadblocks and 
obstacles that you've 

561
00:33:29,400 --> 00:33:31,800
encountered specifically with 
your company and how do you 

562
00:33:31,800 --> 00:33:34,600
overcome them? 
Yeah, I think some of the 

563
00:33:34,600 --> 00:33:38,000
biggest ones are that there's 
every day. 

564
00:33:38,300 --> 00:33:42,500
If I don't plan out my day, or 
my week or month, or the year I 

565
00:33:42,500 --> 00:33:47,200
can get lost in in, okay, should
I do marketing today? 

566
00:33:47,800 --> 00:33:53,000
Should I work on on paying taxes
to finance the financial aspect 

567
00:33:53,000 --> 00:33:56,100
of it? 
Or should I do our Rd or should 

568
00:33:56,100 --> 00:33:57,400
I package? 
Everything. 

569
00:33:59,000 --> 00:34:01,000
There's just so much to think 
about. 

570
00:34:01,000 --> 00:34:04,400
I think that's one of the 
pitfalls or one of the things 

571
00:34:04,400 --> 00:34:07,400
that I realize, it's kind of 
holding me back by doing 

572
00:34:07,400 --> 00:34:12,500
everything myself. 
It's me sometimes not 

573
00:34:13,199 --> 00:34:16,199
prioritizing the big things that
are really going to move the 

574
00:34:16,199 --> 00:34:19,699
business forward and this is 
some this is a big trap that I 

575
00:34:19,707 --> 00:34:23,400
fell into earlier on where I was
spending so much time on the 

576
00:34:23,400 --> 00:34:27,400
branding. 
The packaging the way things. 

577
00:34:27,400 --> 00:34:30,900
Look as opposed to me just 
trying to make it and starting 

578
00:34:30,900 --> 00:34:37,600
to sell it and so yeah for me 
it's making sure that if I'm not

579
00:34:37,600 --> 00:34:42,699
prioritizing things then I can 
get lost and lose a lot of time,

580
00:34:42,699 --> 00:34:44,600
not driving the business 
forward. 

581
00:34:44,800 --> 00:34:49,500
And so what I'm trying to do now
is plan at least my day or my 

582
00:34:49,500 --> 00:34:52,100
week. 
Out ahead of time. 

583
00:34:52,100 --> 00:34:55,699
So sometimes there are certain 
days where I only work on 

584
00:34:55,699 --> 00:34:58,000
certain things and it's a lot 
easier for me. 

585
00:34:58,000 --> 00:35:00,700
I feel like I'm a lot more 
efficient and I can get a lot 

586
00:35:00,700 --> 00:35:03,700
more done. 
When I can focus on one aspect 

587
00:35:03,700 --> 00:35:08,600
of the business a day or for the
week or kind of finish, like one

588
00:35:08,600 --> 00:35:14,000
big project at a time within a 
certain Department of the 

589
00:35:14,000 --> 00:35:17,000
business. 
And so I think that's where 

590
00:35:17,000 --> 00:35:20,700
that's where I'm trying to 
catch. 

591
00:35:20,800 --> 00:35:23,300
Shop to someone like yourself 
where you're still doing 

592
00:35:23,300 --> 00:35:28,100
everything in house, but you 
have experts in place that can 

593
00:35:28,100 --> 00:35:33,300
help you grow the business, in, 
in that field, like you can kind

594
00:35:33,300 --> 00:35:35,700
of just give those 
responsibilities to certain 

595
00:35:35,700 --> 00:35:39,400
people and kind of have them run
run with it, right? 

596
00:35:39,400 --> 00:35:40,900
Yeah. 
Yeah. 

597
00:35:40,900 --> 00:35:44,400
It takes time for sure, man. 
It's tough to because like, you 

598
00:35:44,400 --> 00:35:46,300
know, when we first started was 
just Crystal and I doing 

599
00:35:46,300 --> 00:35:51,700
everything and I loved that, I 
mean, I love That every single 

600
00:35:51,700 --> 00:35:55,000
aspect of the company I've done 
at some point or another. 

601
00:35:55,000 --> 00:35:59,000
So I know exactly how long 
things should take how long 

602
00:35:59,000 --> 00:36:01,500
things shouldn't take, what the 
right way to do. 

603
00:36:01,500 --> 00:36:04,700
It is what the wrong way to do 
it is so I've got that Clarity 

604
00:36:04,700 --> 00:36:07,800
with all my employees now which 
I feel is super powerful. 

605
00:36:07,800 --> 00:36:11,500
Like there's certain employers 
that don't have a clue how to do

606
00:36:11,500 --> 00:36:12,800
certain aspects of their 
business. 

607
00:36:12,800 --> 00:36:15,500
So like, you know, they're and 
when that happens like the 

608
00:36:15,500 --> 00:36:18,500
employees often times, you know,
they take advantage of them in 

609
00:36:18,500 --> 00:36:22,300
that regard, which is not good. 
But at the same time like if 

610
00:36:22,300 --> 00:36:27,900
you're a one-man show you can't 
possibly focus on a lot of the 

611
00:36:27,900 --> 00:36:31,200
higher level strategic stuff 
because you're so busy with the 

612
00:36:31,400 --> 00:36:34,900
day-to-day business functional 
stuff like packaging and 

613
00:36:34,900 --> 00:36:37,900
shipping orders and whatnot. 
And it's all very important but 

614
00:36:38,100 --> 00:36:40,200
you're like the leader of the 
company. 

615
00:36:40,200 --> 00:36:43,000
You kind of want to be more 
high-level strategy wise and 

616
00:36:43,000 --> 00:36:46,100
kind of steering the ship as 
opposed to oil in the wheel so 

617
00:36:46,100 --> 00:36:50,300
to speak. 
But in finding more people to do

618
00:36:50,300 --> 00:36:54,000
those those tasks that you can, 
you know, just basically say, 

619
00:36:54,000 --> 00:36:56,800
hey, this is what I need you to 
focus on like that. 

620
00:36:56,800 --> 00:36:58,200
That's a whole headache in 
itself, man. 

621
00:36:58,200 --> 00:36:59,800
I mean, do you have any 
employees now? 

622
00:37:01,200 --> 00:37:06,300
No, I don't. 
I well, not technically, but two

623
00:37:06,300 --> 00:37:10,800
of my aunt's and actually, my 
grandma is a 93. 

624
00:37:10,800 --> 00:37:14,900
Now, she actually helps with 
some of the packaging is honest 

625
00:37:14,900 --> 00:37:17,300
and either put that on YouTube 
or Instagram or something. 

626
00:37:17,300 --> 00:37:21,800
It is packaged in and film then 
yeah, no, I I probably should. 

627
00:37:22,100 --> 00:37:25,300
Yeah. 
I'm the business is where it's 

628
00:37:25,300 --> 00:37:28,600
at right now because of their 
help and so I'm just so thankful

629
00:37:28,600 --> 00:37:33,600
that that that they're able to 
help me out, so no employees. 

630
00:37:33,600 --> 00:37:37,200
But yet they definitely helped 
me out on the kind of the more 

631
00:37:37,200 --> 00:37:40,500
little manual labor part of it. 
Yeah, that's awesome. 

632
00:37:40,500 --> 00:37:42,600
And that's what we did to like 
Chris and I started out doing 

633
00:37:42,600 --> 00:37:44,700
everything ourselves. 
And then we bring on my friends 

634
00:37:44,700 --> 00:37:47,800
or my brother or my cousins and 
then they'd bring their friends.

635
00:37:47,800 --> 00:37:50,800
And then we just kind of like 
pay them out early and then we 

636
00:37:50,800 --> 00:37:53,900
scale up and actually get some, 
you know, hired employees. 

637
00:37:54,400 --> 00:37:56,900
Then we'd like find them 
somewhere recruit them, and then

638
00:37:56,900 --> 00:37:59,200
we'd like, have them go through 
the whole process of becoming a 

639
00:37:59,207 --> 00:38:01,900
legitimate employee with a debut
to etcetera, Etc. 

640
00:38:02,300 --> 00:38:05,500
And then you've got all the 
headaches that accompany, you 

641
00:38:05,500 --> 00:38:09,900
know, hiring the right people 
and we've gone through a lot of 

642
00:38:09,900 --> 00:38:11,400
people, we've had some great 
employees. 

643
00:38:11,400 --> 00:38:14,900
We've had some that were not so 
great but finding the right 

644
00:38:14,900 --> 00:38:19,700
people is honestly probably the 
hardest aspect of business. 

645
00:38:19,700 --> 00:38:22,600
I mean I went Started. 
I thought the hardest thing was 

646
00:38:22,600 --> 00:38:25,000
packaging me. 
Like packaging was ahead of me 

647
00:38:25,000 --> 00:38:28,000
like getting the packaging 
dialed in making sure all the 

648
00:38:28,000 --> 00:38:30,700
fonts in the right spot. 
There's no airs in the spelling 

649
00:38:31,000 --> 00:38:33,200
like I would go back and forth 
with package designers and 

650
00:38:33,200 --> 00:38:35,500
producers, and I'm like, man. 
It can't get any worse than 

651
00:38:35,500 --> 00:38:37,400
this. 
And then, I sort of hiring 

652
00:38:37,400 --> 00:38:41,600
employees, and it's like it 
completely different ballgame. 

653
00:38:41,700 --> 00:38:44,300
Yeah, man, it's great. 
Like, I love like our team right

654
00:38:44,300 --> 00:38:45,200
now. 
Freaking love our team right 

655
00:38:45,200 --> 00:38:46,600
now. 
Like, they're all really great. 

656
00:38:46,600 --> 00:38:51,200
People hard workers, I got no 
complaints, but But it took us a

657
00:38:51,207 --> 00:38:55,000
long time to get the team that 
we have right now and it's weird

658
00:38:55,000 --> 00:38:58,000
when you first start hiring and 
firing people because you've 

659
00:38:58,000 --> 00:39:01,100
never done that before. 
And you know, I've had to fire 

660
00:39:01,100 --> 00:39:04,000
people that were older than me. 
I've had, like, get onto people 

661
00:39:04,000 --> 00:39:07,300
that are doing things that I'm 
like, what are you doing right 

662
00:39:07,300 --> 00:39:09,200
now? 
Like, it's a new skill set of 

663
00:39:09,600 --> 00:39:13,700
acquiring develop, and then kind
of refine and polish, but it 

664
00:39:13,700 --> 00:39:17,400
just makes you so much better at
knowing what makes people tick, 

665
00:39:17,400 --> 00:39:19,800
what are what are, you know, 
good character traits. 

666
00:39:19,800 --> 00:39:22,000
What are bad character? 
It's in thing about most 

667
00:39:22,000 --> 00:39:25,100
employee positions is that you 
can train people to do, you 

668
00:39:25,100 --> 00:39:28,600
know, very specific skill sets. 
But you can't really train 

669
00:39:28,600 --> 00:39:31,800
people's character, like they 
kind of have that or they don't.

670
00:39:32,600 --> 00:39:36,600
So we really hiring for good 
quality, characters is key. 

671
00:39:37,500 --> 00:39:41,600
So, so in your interviews, or 
when you talking, when you're 

672
00:39:41,600 --> 00:39:46,500
talking to prospective 
employees, what kinds of 

673
00:39:46,500 --> 00:39:49,300
questions do you ask? 
Or what's? 

674
00:39:49,800 --> 00:39:52,300
I know you mentioned? 
And like, their character, but 

675
00:39:53,100 --> 00:39:56,300
what are maybe some of the 
questions that you asked to find

676
00:39:56,300 --> 00:39:59,500
out and like, how can you 
sometimes tell if they're being 

677
00:39:59,500 --> 00:40:02,000
genuine or not? 
Because I have encountered some 

678
00:40:02,000 --> 00:40:06,200
people just throughout my life 
where I always thought that I'm 

679
00:40:06,200 --> 00:40:07,900
a pretty good judge of 
character. 

680
00:40:08,100 --> 00:40:11,100
And then, you know, for years, I
thought they were this type of 

681
00:40:11,100 --> 00:40:15,400
person and then when things get 
kind of rough, you figure out or

682
00:40:15,400 --> 00:40:16,800
find out a different side of 
them. 

683
00:40:17,300 --> 00:40:19,900
Yeah, it's tough, man. 
I mean, you can't really know 

684
00:40:20,000 --> 00:40:22,900
like I've had I've had employees
that have been with me for a 

685
00:40:22,900 --> 00:40:25,400
year and then all of a sudden 
out of nowhere, they surprised 

686
00:40:25,400 --> 00:40:27,800
me with something. 
So it's like anybody can be on 

687
00:40:27,800 --> 00:40:30,900
their best behavior for like a 
you know, 3 month probationary 

688
00:40:30,900 --> 00:40:33,900
period. 
So like you kind of just take 

689
00:40:33,900 --> 00:40:36,500
those punches as they come. 
But one thing that we started 

690
00:40:36,500 --> 00:40:39,500
doing is we made the onboarding 
process and the actual 

691
00:40:39,500 --> 00:40:42,600
application process, much more 
intensive. 

692
00:40:42,600 --> 00:40:47,100
So I had, I had the owner of dry
form, wines on my podcast a few 

693
00:40:47,100 --> 00:40:49,500
years ago and he was kind of 
talking me through his hiring 

694
00:40:49,500 --> 00:40:51,600
process. 
And I kind of emulated some of 

695
00:40:51,600 --> 00:40:54,500
the stuff that he did and then 
add my own Flair to it. 

696
00:40:54,508 --> 00:40:58,600
But basically we have a pretty, 
pretty lengthy questionnaire 

697
00:40:58,600 --> 00:41:01,100
process, that people have to go 
through if they want to apply 

698
00:41:01,100 --> 00:41:04,200
and a lot of people like if 
they're just going to like a 

699
00:41:04,200 --> 00:41:06,200
zip, recruiter, like if they 
don't have to do more than 

700
00:41:06,207 --> 00:41:09,400
three, you know, bubbles or 
check marks are not even going 

701
00:41:09,400 --> 00:41:11,100
to do it so that weeds out a lot
of people right there. 

702
00:41:11,100 --> 00:41:14,300
So I've got a pretty extensive, 
you know, questionnaire process.

703
00:41:14,300 --> 00:41:19,000
If they passed them, then I jump
on a zoom call with them. 

704
00:41:19,000 --> 00:41:22,600
And then it's kind of Like a 
pretty informal meet and greet. 

705
00:41:22,700 --> 00:41:25,800
And then if they pass that I fly
them out here. 

706
00:41:26,600 --> 00:41:29,500
Have them job shadow, have them 
work for a few days. 

707
00:41:29,700 --> 00:41:32,700
Have them eat with our entire 
crew up, will prepare a big 

708
00:41:32,700 --> 00:41:35,400
cookout together and then 
they'll eat with our entire 

709
00:41:35,400 --> 00:41:37,700
Crews that our crew can venom 
out. 

710
00:41:38,100 --> 00:41:42,000
And then we kind of do that and 
back and forth a few times so 

711
00:41:42,000 --> 00:41:44,200
that they go through a pretty 
intensive process before they 

712
00:41:44,200 --> 00:41:48,200
ever signed the dotted line. 
And that has been really good 

713
00:41:48,200 --> 00:41:51,700
for us, like, we like, Some 
people are the mindset that you 

714
00:41:51,700 --> 00:41:55,300
hire quickfire quick but we've 
kind of taken the approach of 

715
00:41:55,500 --> 00:41:59,900
higher real slow and really be 
strategic and detail oriented 

716
00:41:59,900 --> 00:42:02,400
with the type of person we're 
looking for, put them to the 

717
00:42:02,400 --> 00:42:05,300
test and then give them a really
clear transparent view of what a

718
00:42:05,308 --> 00:42:08,100
day-to-day could look like if 
they were to get hired and then 

719
00:42:08,100 --> 00:42:10,500
just bring them out here and 
have them interact with us in a 

720
00:42:10,500 --> 00:42:14,200
very laid-back, cultural type 
Vibe setting to see if they're a

721
00:42:14,200 --> 00:42:17,800
good fit you know culturally 
with our current crew because if

722
00:42:17,800 --> 00:42:20,000
they're not a good fit with the 
current crew it's probably not 

723
00:42:20,000 --> 00:42:22,100
going to work out. 
Well, mhm. 

724
00:42:22,800 --> 00:42:27,600
So where do I apply? 
I like to say, yeah, I'll send 

725
00:42:27,600 --> 00:42:29,500
you. 
I'll send you the, the hiring 

726
00:42:29,500 --> 00:42:32,000
link so you can kind of see 
exactly what our questionnaire 

727
00:42:32,000 --> 00:42:34,600
press process. 
Looks like because if you just 

728
00:42:34,600 --> 00:42:37,200
like were to implement something
similar to that and then tweak 

729
00:42:37,200 --> 00:42:40,000
it for however, you like it, you
could probably eat out a lot of 

730
00:42:40,008 --> 00:42:42,800
people, man, because like, we 
originally had a very simple 

731
00:42:43,100 --> 00:42:47,500
brief onboarding process and we 
just got an influx of people 

732
00:42:47,500 --> 00:42:49,700
that weren't really good great 
candidates. 

733
00:42:49,700 --> 00:42:52,600
And then, Graphing to do the 
whole higher quickly fire 

734
00:42:52,600 --> 00:42:55,200
quickly, kind of deal but I 
don't I'm not really good at 

735
00:42:55,200 --> 00:42:56,800
firing quickly and this is 
something I've had to try and 

736
00:42:56,800 --> 00:42:58,800
get better at like I always try 
and give people the benefit of 

737
00:42:58,800 --> 00:43:01,100
the doubt and again they've got 
issues. 

738
00:43:01,100 --> 00:43:04,700
I'll just keep you know, hoping 
that they fix things are trying 

739
00:43:04,700 --> 00:43:06,900
to motivate them. 
I try and you know educate him I

740
00:43:06,900 --> 00:43:10,800
try and Inspire them and it's 
just been like that, that often 

741
00:43:10,800 --> 00:43:14,600
times does not go in, it doesn't
end well like if if they're not 

742
00:43:14,600 --> 00:43:17,100
an inspired motivated driven 
person to begin with. 

743
00:43:17,100 --> 00:43:19,400
You can't really make them 
become one. 

744
00:43:19,400 --> 00:43:23,800
So Really focusing on who they 
are at the onset has been, you 

745
00:43:23,808 --> 00:43:26,400
know, key for us, for sure, 
right? 

746
00:43:26,400 --> 00:43:32,200
And for someone like myself, who
is doing everything on their own

747
00:43:32,200 --> 00:43:37,800
at the moment with the help of, 
you know, on kind of some of the

748
00:43:37,800 --> 00:43:44,300
packaging side where would you 
look to hire first or who, or 

749
00:43:44,300 --> 00:43:46,400
what position, would you hire 
first? 

750
00:43:46,400 --> 00:43:50,600
If you were to kind of go back a
little bit, So I mean it kind of

751
00:43:50,607 --> 00:43:53,200
depends like if you were to take
your time, like if you were to 

752
00:43:53,207 --> 00:43:58,100
divide your, your 24-hour day 
into like a pie chart and, you 

753
00:43:58,100 --> 00:44:01,300
know, illustrate how much of 
your time gets spent doing each 

754
00:44:01,300 --> 00:44:04,000
different aspects of the 
business, you know, where does 

755
00:44:04,000 --> 00:44:07,700
most of your time go? 
That doesn't require your level 

756
00:44:07,700 --> 00:44:10,400
of expertise. 
So if most of that time is going

757
00:44:10,400 --> 00:44:13,700
towards like, packaging, or 
fulfilling orders, or answering 

758
00:44:13,700 --> 00:44:16,500
emails, or something like that, 
I would probably hire somebody 

759
00:44:16,500 --> 00:44:18,800
for that position first, that 
you can do more of the higher 

760
00:44:18,800 --> 00:44:20,300
level thinking. 
Aspects. 

761
00:44:20,900 --> 00:44:22,600
Gotcha. 
Okay. 

762
00:44:22,600 --> 00:44:26,100
Yeah, for me definitely the 
manufacturing and the packaging 

763
00:44:26,100 --> 00:44:29,100
side. 
I have been kind of leaning 

764
00:44:29,100 --> 00:44:33,500
towards finding a co-packer just
because I don't think that I'd 

765
00:44:33,500 --> 00:44:40,400
be willing to spend a lot of 
capital right now in building 

766
00:44:40,400 --> 00:44:44,800
out a facility. 
When I don't know how building 

767
00:44:44,800 --> 00:44:47,500
this on a larger scale is going 
to turn out. 

768
00:44:47,500 --> 00:44:51,400
So my thought process is and 
please, I'd love to hear your 

769
00:44:51,400 --> 00:44:56,900
thoughts. 
So my thought process is use a 

770
00:44:56,900 --> 00:45:02,100
co-packer right now, see how far
I can get with them and then I 

771
00:45:02,107 --> 00:45:03,400
can decide. 
Okay. 

772
00:45:03,400 --> 00:45:06,700
Do I want to continue working 
with them? 

773
00:45:07,100 --> 00:45:10,600
Move to a bigger co-packer or 
just build out my own facility? 

774
00:45:11,700 --> 00:45:13,900
Yeah and there's lots of 
different Avenues you can go. 

775
00:45:13,900 --> 00:45:17,200
So most people in our space, 
definitely go, the co-packing 

776
00:45:17,200 --> 00:45:21,000
around the reason, right? 
I didn't want That was because a

777
00:45:21,000 --> 00:45:24,800
lot of times co-packers will 
like you'll have to kind of bend

778
00:45:24,800 --> 00:45:27,600
your standards to fit the 
co-packers requirements because 

779
00:45:27,600 --> 00:45:30,000
they're going to get, you know, 
better pricing on certain 

780
00:45:30,000 --> 00:45:33,700
ingredients or certain fillers 
or however, they structure 

781
00:45:33,700 --> 00:45:36,000
things. 
So like if they want you to do 

782
00:45:36,000 --> 00:45:38,100
something and conform to what's 
going to be best for their 

783
00:45:38,100 --> 00:45:40,900
bottom line, they're going to 
put pressure on you to do that 

784
00:45:40,900 --> 00:45:42,400
and I didn't want to have that 
pressure. 

785
00:45:43,400 --> 00:45:47,300
Secondly, I love seeing things 
built. 

786
00:45:47,300 --> 00:45:49,100
I love creating things with my 
own hands. 

787
00:45:49,200 --> 00:45:53,600
I love, you know, creating 
instead of consuming not to say 

788
00:45:53,600 --> 00:45:55,700
that people that go, the 
co-packer matter wrong. 

789
00:45:55,700 --> 00:46:00,200
That's just not how I personally
prefer to do things and I didn't

790
00:46:00,200 --> 00:46:02,500
have the means to buy the 
facility that we do now. 

791
00:46:02,700 --> 00:46:06,200
So, what I did was we started 
leasing a commercial kitchen 

792
00:46:06,200 --> 00:46:09,100
space by the hour. 
We were able to find a 

793
00:46:09,107 --> 00:46:11,200
commercial kitchen space that I 
think at the time was leasing 

794
00:46:11,200 --> 00:46:13,900
for like 20 bucks an hour. 
So I would, you know, book out 

795
00:46:13,900 --> 00:46:16,200
that kitchen for you know, 
whatever. 

796
00:46:16,200 --> 00:46:19,100
Our hourly production run time. 
Was I'd bring on my cousin. 

797
00:46:19,300 --> 00:46:22,000
My brother and my friends, and 
we'd all just go there, I'd pay 

798
00:46:22,000 --> 00:46:26,100
them hourly, pay the, the lease 
fee hourly, and I would just use

799
00:46:26,100 --> 00:46:28,400
a lot of the equipment that the 
commercial kitchen space makes 

800
00:46:28,400 --> 00:46:30,900
it valuable to the people that 
use it, and I was able to do a 

801
00:46:30,900 --> 00:46:34,100
production run with that, from 
there. 

802
00:46:34,300 --> 00:46:38,700
I leased a building that was a 
commercial kitchen and had the 

803
00:46:38,707 --> 00:46:40,300
whole building, you know, in my 
lease. 

804
00:46:40,400 --> 00:46:42,800
And then from there, I'm at 
where I am now, where I 

805
00:46:42,800 --> 00:46:45,700
purchased my own building, 
renovated it out with my own 

806
00:46:45,700 --> 00:46:48,700
commercial kitchen and have 
everything under my own name. 

807
00:46:49,200 --> 00:46:52,400
But I definitely went the least 
by the hour. 

808
00:46:52,400 --> 00:46:55,500
Then least the building then by 
the building kind of approach 

809
00:46:56,600 --> 00:46:58,900
you can go the co-packing around
again for sure. 

810
00:46:59,200 --> 00:47:03,500
But I feel like a lot of a lot 
of the reason we've seen the 

811
00:47:03,508 --> 00:47:09,000
success that we have, I believe 
is because people like our the 

812
00:47:09,000 --> 00:47:11,000
Killer Business is very organic 
in nature. 

813
00:47:11,000 --> 00:47:12,800
Like it's all pretty much 
organic. 

814
00:47:12,800 --> 00:47:15,600
It's all grass roots like people
have supported the company 

815
00:47:15,600 --> 00:47:22,000
because they've seen our journey
from the very And for me, being 

816
00:47:22,000 --> 00:47:25,000
able to have my own space and 
keep everything under my own 

817
00:47:25,000 --> 00:47:26,600
roof. 
And then show people how we 

818
00:47:26,600 --> 00:47:31,100
progress over time, just adds to
that story, which is why we have

819
00:47:31,100 --> 00:47:33,800
so much brand loyalty now. 
So I feel like, if you are going

820
00:47:33,800 --> 00:47:38,200
to be creating a story and 
creating a brand, it's easier to

821
00:47:38,200 --> 00:47:40,200
do that. 
If you've got opportunities for 

822
00:47:40,200 --> 00:47:42,500
content and you're going to have
a lot more opportunities for 

823
00:47:42,500 --> 00:47:43,900
content. 
If you're doing everything 

824
00:47:43,900 --> 00:47:46,700
yourself, plus, it just simply 
creates a cooler story. 

825
00:47:47,600 --> 00:47:50,900
Yeah, no, definitely. 
I always feel like I resonate a 

826
00:47:50,900 --> 00:47:55,800
lot more with companies who are 
doing things in house, you know.

827
00:47:55,800 --> 00:47:59,400
You get to kind of see more of 
the behind-the-scenes just 

828
00:47:59,400 --> 00:48:02,100
watching your stories on IG or 
even your post. 

829
00:48:02,300 --> 00:48:05,700
I can see that you're really 
close with your coworkers, it 

830
00:48:05,700 --> 00:48:09,800
almost seems like there, it 
seems like you guys are like a 

831
00:48:09,808 --> 00:48:14,200
real team and I get to kind of 
get a better sense of you guys 

832
00:48:14,200 --> 00:48:17,300
as a person and it's a lot 
easier to support you as a 

833
00:48:17,300 --> 00:48:20,800
company or your company. 
When I know who the money is 

834
00:48:20,800 --> 00:48:22,700
going to kind of right? 
Yeah. 

835
00:48:22,700 --> 00:48:26,800
Totally. 
I mean I mean I love like I love

836
00:48:26,800 --> 00:48:31,400
having a warehouse space where I
can come up here on the weekend.

837
00:48:31,400 --> 00:48:36,500
When nobody's here, crank up the
music full-bore workout sweep, 

838
00:48:36,500 --> 00:48:41,600
the floor and just like have my 
own thing man, like to me that 

839
00:48:41,600 --> 00:48:45,700
is Paradise, like, I love having
that at my fingertips, some 

840
00:48:45,700 --> 00:48:48,200
people don't give a shit about 
that, they don't want to sleep 

841
00:48:48,200 --> 00:48:49,400
their own floor. 
They don't want to screw On 

842
00:48:49,400 --> 00:48:50,900
toilet. 
I totally get that too. 

843
00:48:51,100 --> 00:48:56,900
But for me, I just love having 
this compound that I can do 

844
00:48:57,300 --> 00:48:59,400
whatever I want with. 
Like I answer to no one really. 

845
00:48:59,400 --> 00:49:02,400
I mean, it's like my own 
company, my own space, my own 

846
00:49:02,400 --> 00:49:06,100
building, my own crew and we're 
all a family together, building 

847
00:49:06,100 --> 00:49:09,400
something, you know, day in day 
out together as a team and I 

848
00:49:09,400 --> 00:49:12,900
feel like, you know, I'm a mean.
I may not be the biggest 

849
00:49:12,900 --> 00:49:14,800
business out there. 
I may not be the biggest, you 

850
00:49:14,800 --> 00:49:17,200
know, keto bar company out 
there, but I feel like what 

851
00:49:17,200 --> 00:49:18,800
we've got is something very 
special. 

852
00:49:19,200 --> 00:49:21,800
And I wouldn't trade it for a 
for a second. 

853
00:49:22,700 --> 00:49:24,900
Yeah, I think it's awesome. 
What you guys built? 

854
00:49:24,900 --> 00:49:31,500
And I've only met you guys 
recently at Quito con but I've 

855
00:49:31,500 --> 00:49:35,000
been kind of getting sucked into
to a lot of the things that you 

856
00:49:35,000 --> 00:49:38,700
guys are doing just by like I 
really like what you guys are 

857
00:49:38,700 --> 00:49:41,800
doing. 
I like what you stand for. 

858
00:49:43,300 --> 00:49:48,000
Yeah, everything seems Yeah, it 
seems like you guys are on the 

859
00:49:48,000 --> 00:49:50,700
right path towards becoming 
really big. 

860
00:49:50,900 --> 00:49:52,900
But what are, what would you 
say? 

861
00:49:52,900 --> 00:49:56,800
Are your next goals for like 
three years or like five years 

862
00:49:56,800 --> 00:49:59,800
for the company man? 
I feel like you interview me on 

863
00:49:59,808 --> 00:50:02,400
the podcast. 
Sorry. 

864
00:50:02,400 --> 00:50:05,000
I just like to I'm just always 
like very curious. 

865
00:50:05,000 --> 00:50:05,900
No. 
No for sure man. 

866
00:50:05,900 --> 00:50:09,600
I mean there's it's kind of hard
because like you know every 

867
00:50:09,600 --> 00:50:11,600
Business book will tell you to 
have like a three-year goal of 

868
00:50:11,600 --> 00:50:14,900
five year goal within your goal.
And the reality is like I look 

869
00:50:14,900 --> 00:50:18,500
at the timeline of our Since and
things have done, 180-degree 

870
00:50:18,500 --> 00:50:20,500
shifts in the course of three 
years. 

871
00:50:20,500 --> 00:50:23,900
Like, it's drastically changing 
on a regular basis. 

872
00:50:23,900 --> 00:50:29,300
So I don't really have like a, 
like a set three-year five-year,

873
00:50:29,300 --> 00:50:32,100
ten-year, plan per se. 
I've got things that I want to 

874
00:50:32,100 --> 00:50:33,700
grow things that I want to 
build. 

875
00:50:33,700 --> 00:50:36,100
I've got Thailand has to win. 
I want to start tackling these 

876
00:50:36,100 --> 00:50:39,000
things. 
But as far as the, the keto 

877
00:50:39,000 --> 00:50:42,700
brick company goes, I want to 
keep growing it as big as it 

878
00:50:42,700 --> 00:50:47,100
will be while not sacrificing 
the Integrity of of the product 

879
00:50:47,100 --> 00:50:50,600
or the vibe and the atmosphere 
of the, the culture that we're 

880
00:50:50,600 --> 00:50:53,700
trying to create, because a lot 
of people get into business, 

881
00:50:53,800 --> 00:50:58,100
just to make money and they're 
only proxy for progress is more 

882
00:50:58,100 --> 00:51:03,900
money, but for me like that 
that's not a great, you know, 

883
00:51:04,200 --> 00:51:06,800
proxy for what it is that I'm 
trying to build like I want to 

884
00:51:06,800 --> 00:51:10,800
create something that yeah makes
money and funds my future 

885
00:51:10,800 --> 00:51:13,800
endeavors but not at the expense
of having a terrible 

886
00:51:13,800 --> 00:51:17,700
relationship with my co-workers.
My He's my spouse, you know, 

887
00:51:17,900 --> 00:51:21,600
like I want to I want to have a 
place where I'm excited to go 

888
00:51:21,600 --> 00:51:24,900
every single day and excited to 
build something, alongside my 

889
00:51:24,900 --> 00:51:27,200
crew. 
So I want to get as big as I can

890
00:51:27,200 --> 00:51:31,200
get while never ever sacrificing
that and I want to be able to 

891
00:51:31,200 --> 00:51:34,600
pour into our community locally 
and abroad like I would love to 

892
00:51:34,600 --> 00:51:37,500
bring on more people and just 
create an environment for them 

893
00:51:38,100 --> 00:51:40,100
and it's going to go Way Beyond 
just the bricks. 

894
00:51:40,100 --> 00:51:44,600
Like I've got other brands that 
are starting and we'll start in 

895
00:51:44,600 --> 00:51:48,400
the future that Are going to be 
built on a lot of the core 

896
00:51:48,400 --> 00:51:51,100
philosophies that we've 
developed through keto brick but

897
00:51:51,100 --> 00:51:54,400
are totally unrelated to the key
to prick product. 

898
00:51:54,400 --> 00:51:56,600
So so yeah, man. 
There's there's all kinds of 

899
00:51:56,600 --> 00:51:59,000
things in the pipeline. 
That's awesome. 

900
00:51:59,300 --> 00:52:01,100
I'll be looking out for them. 
Yeah. 

901
00:52:01,200 --> 00:52:02,300
For sure man. 
What about you? 

902
00:52:02,300 --> 00:52:04,200
What do you see happening with 
this long-term? 

903
00:52:05,200 --> 00:52:10,500
Yeah, you know I think something
with something along the lines 

904
00:52:10,500 --> 00:52:12,600
of what you what, you've already
built. 

905
00:52:14,400 --> 00:52:18,300
That's definitely the direction 
that I To go, like what I want 

906
00:52:18,300 --> 00:52:22,600
to do with the company is I 
really want to make people happy

907
00:52:22,700 --> 00:52:26,400
when they consume any part of 
our brand. 

908
00:52:26,800 --> 00:52:30,900
In terms of whether it's the 
product or whether they're 

909
00:52:32,000 --> 00:52:36,100
talking to us via like customer 
support or have any issues, I 

910
00:52:36,100 --> 00:52:40,600
just want to help people have 
like a better life. 

911
00:52:42,600 --> 00:52:46,500
Yeah, whether it's through like 
Health by kind of removing sugar

912
00:52:46,500 --> 00:52:52,200
or dairy or just, you know, 
implementing healthier habits or

913
00:52:52,200 --> 00:52:56,100
just whenever they're even 
talking with us if we can help 

914
00:52:56,100 --> 00:52:58,600
to improve their day. 
That's kind of the biggest thing

915
00:52:58,600 --> 00:53:03,300
for me like I really care about 
customer satisfaction because 

916
00:53:04,400 --> 00:53:06,200
kind of what you said. 
Yeah. 

917
00:53:06,200 --> 00:53:10,200
We're you know as a business you
have to make money but for me 

918
00:53:10,200 --> 00:53:16,800
that's also not Main priority. 
I want to make people happy. 

919
00:53:16,900 --> 00:53:20,800
And in the process, I want to 
build out a company where I can 

920
00:53:20,800 --> 00:53:26,100
really kind of reinvest back 
into the employees whether it's 

921
00:53:26,100 --> 00:53:31,700
through helping them pursue what
they really want to in Life or 

922
00:53:31,800 --> 00:53:34,900
or whatever it is. 
I just want to help people 

923
00:53:35,400 --> 00:53:39,300
because I've had so many people 
in my life that helped me and I 

924
00:53:39,300 --> 00:53:41,800
just kind of want to pay it 
forward because I I know how 

925
00:53:41,800 --> 00:53:45,100
tough people's lives can be. 
And I'm just so fortunate to be 

926
00:53:45,400 --> 00:53:48,900
in a position where I can try to
build my own business and so 

927
00:53:48,900 --> 00:53:52,200
hopefully I can kind of give 
back by by building something. 

928
00:53:52,700 --> 00:53:56,800
Yeah, and it's huge man. 
I feel like, you know, we we 

929
00:53:56,800 --> 00:54:01,200
live in an era in which the vast
majority of people spend most of

930
00:54:01,200 --> 00:54:06,700
her time taking consuming and 
just you know, grappling for for

931
00:54:06,700 --> 00:54:10,700
something whereas most 
fulfillment, I feel has come 

932
00:54:10,700 --> 00:54:14,700
from Building something, 
creating something adding value 

933
00:54:14,700 --> 00:54:19,200
like giving it forward. 
And I feel like a company like 

934
00:54:19,200 --> 00:54:21,400
what you trying to build here 
like, well, I'm trying to build 

935
00:54:21,400 --> 00:54:25,400
here is a great vehicle for 
being able to do just that and I

936
00:54:25,400 --> 00:54:27,400
feel like if you're in it for 
the right reasons and you 

937
00:54:27,400 --> 00:54:29,900
leverage, the opportunity that 
presents itself to do that. 

938
00:54:30,300 --> 00:54:34,100
I mean, that that is where that 
is, what makes me tick and it's 

939
00:54:34,100 --> 00:54:35,600
not, that's the same case for 
you. 

940
00:54:36,800 --> 00:54:39,300
Because I mean, if it was just 
about money, like you can easily

941
00:54:39,300 --> 00:54:41,300
stay, you could have stayed 
within your, you know. 

942
00:54:41,500 --> 00:54:45,200
Corporate job that you graduated
in went to after college. 

943
00:54:45,200 --> 00:54:48,500
But, I mean, as you realize 
there was not the sense of 

944
00:54:48,508 --> 00:54:50,000
fulfillment there that you were 
hoping for. 

945
00:54:50,000 --> 00:54:53,800
So finding another vehicle for 
for providing that value to 

946
00:54:53,800 --> 00:54:58,200
others is key. 
Yeah, cuz I'm definitely making 

947
00:54:58,200 --> 00:55:00,300
a lot less money now. 
Yeah. 

948
00:55:00,500 --> 00:55:05,500
But I'm so much happier, you 
know, it is hard to to grow a 

949
00:55:05,500 --> 00:55:08,800
business. 
There is a lot of work but at 

950
00:55:08,800 --> 00:55:12,300
the end of the day, when I kind 
of sit and I think about it. 

951
00:55:12,300 --> 00:55:15,400
I can genuinely say that I'm 
pretty happy right now. 

952
00:55:15,800 --> 00:55:18,200
So that's, that's good man. 
I think if you can, if you can 

953
00:55:18,200 --> 00:55:21,300
have the self-awareness to 
recognize that and never lose 

954
00:55:21,300 --> 00:55:23,600
sight of that, like as you're 
going to have days in business 

955
00:55:23,600 --> 00:55:26,900
where and you've already had 
them, where it's like, what in 

956
00:55:26,900 --> 00:55:29,400
the hell am I doing right now? 
You know what? 

957
00:55:31,200 --> 00:55:34,500
Yeah, but then on your good days
you're like okay this is it, 

958
00:55:34,500 --> 00:55:37,100
this is why I'm doing what I'm 
doing this is what makes it all 

959
00:55:37,100 --> 00:55:40,900
worth it and I feel like, you 
know, you keep those clothes and

960
00:55:40,900 --> 00:55:44,400
you just You know, refer back to
them when the when the time 

961
00:55:44,400 --> 00:55:47,900
comes that you need to and I 
feel like that's the main thing 

962
00:55:47,900 --> 00:55:48,900
man. 
It's that's key. 

963
00:55:49,800 --> 00:55:52,700
But before so rewarding you 
mentioned that you've also got 

964
00:55:53,800 --> 00:55:56,800
the desire to do of a 
bodybuilding show in the Horizon

965
00:55:56,800 --> 00:55:59,100
as well, right? 
Yeah. 

966
00:55:59,100 --> 00:56:03,900
So I'm thinking sometime 
mid-next year, I haven't figured

967
00:56:03,900 --> 00:56:08,500
out what show I want to do but I
do want to pursue. 

968
00:56:09,400 --> 00:56:11,300
Yeah, doing the whole prep for 
the show. 

969
00:56:11,400 --> 00:56:16,100
Show and also competing where 
you located again, California, 

970
00:56:16,300 --> 00:56:19,800
California, Southern California.
You have to do the Washington 

971
00:56:19,800 --> 00:56:27,500
State proam in in Washington in 
October October, okay? 

972
00:56:27,800 --> 00:56:29,800
Because I'll be doing another 
show, we could be together. 

973
00:56:30,400 --> 00:56:34,700
Oh, you're competing in October?
Yeah, that's awesome. 

974
00:56:35,000 --> 00:56:41,000
I think I'm pretty far away from
being showroom ready and that 

975
00:56:41,000 --> 00:56:42,300
does suck. 
Maybe next October. 

976
00:56:42,300 --> 00:56:44,200
So, okay. 
Next year. 

977
00:56:44,200 --> 00:56:46,800
Yeah, that's awesome. 
No matter what? 

978
00:56:47,200 --> 00:56:52,400
What what division are you 
thinking of jumping into the by 

979
00:56:52,400 --> 00:56:54,200
division? 
Are you referring to like 

980
00:56:54,200 --> 00:56:55,700
classic and physique? 
Yeah. 

981
00:56:55,700 --> 00:56:59,100
Classic physique physique or 
classic? 

982
00:56:59,100 --> 00:57:02,800
Bodybuilding or bodybuilding? 
Yeah, I think it would be 

983
00:57:03,400 --> 00:57:05,800
physique and classic 
bodybuilding. 

984
00:57:08,000 --> 00:57:14,500
I'm about at the moment, I'm 
about 180 and I'm 57. 

985
00:57:15,100 --> 00:57:19,800
And so, I think I'm like, 
relatively proportionate. 

986
00:57:19,900 --> 00:57:22,500
I, I know, I can still 
definitely get a lot bigger. 

987
00:57:22,800 --> 00:57:26,400
So I think physique and classic 
would be kind of where I start 

988
00:57:26,400 --> 00:57:31,300
off, but I do have a coach. 
And so I'm just going to kind of

989
00:57:31,700 --> 00:57:36,000
go off of what he says first, 
and I want to hear his opinions 

990
00:57:36,200 --> 00:57:40,300
and then kind of Yeah. 
Just follow his guidance for the

991
00:57:40,300 --> 00:57:43,700
first time around and then maybe
do my own thing after that. 

992
00:57:44,100 --> 00:57:45,600
Very cool man. 
Is he going to let you do it. 

993
00:57:45,600 --> 00:57:53,600
Low-carb, so great question, I 
did mention to him that I live 

994
00:57:53,600 --> 00:57:58,700
like a relatively low, low carb 
lifestyle, he at the moment has 

995
00:57:58,700 --> 00:58:03,700
me on like a 400 gram grams of 
carbs a day. 

996
00:58:04,100 --> 00:58:07,600
And so I'll see. 
I'll see if he's open to 

997
00:58:07,800 --> 00:58:10,200
Changing that. 
I actually didn't start the 

998
00:58:10,200 --> 00:58:13,200
program yet, so, so I'm not on 
it. 

999
00:58:13,500 --> 00:58:16,400
But, yeah, I'll see. 
Because I know you're still. 

1000
00:58:16,400 --> 00:58:18,800
You're basically keto the entire
time, right? 

1001
00:58:18,900 --> 00:58:19,800
Yeah. 
Yeah. 

1002
00:58:19,800 --> 00:58:21,800
And don't ever deviate from from
Quito? 

1003
00:58:24,400 --> 00:58:29,800
So do you stay below like 20 or 
like 40 or 50 grams of carbs? 

1004
00:58:29,900 --> 00:58:32,400
I'm pretty much below, 20 total 
carbs at all times. 

1005
00:58:32,400 --> 00:58:35,200
Even in my building phase and 
then in my cut, you know, I'll 

1006
00:58:35,200 --> 00:58:38,000
get below. 10 grams, total 
carbs, wow. 

1007
00:58:39,400 --> 00:58:43,200
But yeah, most coaches are not 
going to do that. 

1008
00:58:44,300 --> 00:58:46,700
Especially if you go back to 
traditional, you know, bro, diet

1009
00:58:46,700 --> 00:58:49,900
so to speak approach, which is 
what most bodybuilders do that 

1010
00:58:49,900 --> 00:58:52,000
or like flexible dieting, If It 
Fits your Macros. 

1011
00:58:53,400 --> 00:58:56,700
But, but yeah, man, that that's,
that's super, super exciting. 

1012
00:58:56,700 --> 00:59:00,600
Like for me, bodybuilding and 
all the principles that I've 

1013
00:59:00,600 --> 00:59:05,800
learned through, that sport have
directly transcended in helped 

1014
00:59:05,800 --> 00:59:09,200
me with business. 
Like, I got so much more Getting

1015
00:59:09,200 --> 00:59:11,200
so much more out of business, 
from what I've learned in 

1016
00:59:11,200 --> 00:59:12,700
bodybuilding, then what I 
wanted? 

1017
00:59:15,400 --> 00:59:21,200
Yeah, no, no, same here, like 
me, me being as aspirational as 

1018
00:59:21,200 --> 00:59:24,800
I am now at that all goes back 
to to working out. 

1019
00:59:24,900 --> 00:59:28,100
And yeah, I'm just looking 
forward to learning so much more

1020
00:59:28,600 --> 00:59:32,200
not only about the sport, but 
also about myself by kind of 

1021
00:59:32,200 --> 00:59:36,600
putting myself through through 
the prep, and actually competing

1022
00:59:36,600 --> 00:59:38,800
and just kind of humbling myself
again, I guess. 

1023
00:59:38,900 --> 00:59:41,000
Yes. 
Totally mean what is definitely 

1024
00:59:41,000 --> 00:59:43,000
a humbling Sport, and it's a 
subjective Sports. 

1025
00:59:43,000 --> 00:59:48,100
I mean, you can't really let you
can't let yourself get in a funk

1026
00:59:48,100 --> 00:59:50,300
based off of who shows up. 
I mean, you may have, you may 

1027
00:59:50,308 --> 00:59:52,300
bring the best package in the 
world for you. 

1028
00:59:52,300 --> 00:59:55,100
And then somebody come out of 
left field that you never expect

1029
00:59:55,100 --> 00:59:56,500
him. 
They just totally, you know, 

1030
00:59:56,508 --> 00:59:59,700
wipe the floor with you and you 
can't let that weigh heavily on 

1031
00:59:59,700 --> 01:00:01,400
you mean, at the end of the day,
you got to just simply be the 

1032
01:00:01,400 --> 01:00:02,500
best version of you that you can
be. 

1033
01:00:02,508 --> 01:00:04,800
And if you're doing that year 
after year, after year, then 

1034
01:00:04,800 --> 01:00:08,900
you're winning for sure. 
And are you competing this year?

1035
01:00:09,100 --> 01:00:12,700
At all no I compete like every 
two or three years. 

1036
01:00:12,900 --> 01:00:18,200
So I did a cut in 2020 and then 
covid canceled the show that I 

1037
01:00:18,200 --> 01:00:20,600
had planned on doing. 
So I haven't haven't done a 

1038
01:00:20,600 --> 01:00:24,100
competition prep since then so 
I'll compete again in 2023. 

1039
01:00:24,100 --> 01:00:28,400
Gotcha. 
And is the the Washington is 

1040
01:00:28,400 --> 01:00:30,100
that the the one that you'll be 
doing next year? 

1041
01:00:30,300 --> 01:00:31,600
Yeah. 
So I don't think I've been 

1042
01:00:31,607 --> 01:00:34,600
public about this but my plan is
to compete in October of next 

1043
01:00:34,600 --> 01:00:39,400
year at the Washington State 
natural show and then If I win 

1044
01:00:39,400 --> 01:00:42,500
that, then I'll be eligible to 
compete in Worlds which is in 

1045
01:00:42,500 --> 01:00:46,100
November and Vegas. 
Man, that sounds awesome. 

1046
01:00:47,400 --> 01:00:51,200
I'll see how the prep goes. 
Well, I'll see how my prep goes 

1047
01:00:52,000 --> 01:00:55,800
next year and then yeah, maybe 
I'll see if I can do another 

1048
01:00:55,800 --> 01:00:58,100
prep for the, for the 
Washington, one in October 

1049
01:00:58,200 --> 01:00:59,500
Yemen. 
That'd be awesome. 

1050
01:00:59,700 --> 01:01:01,600
Well, there's ever anything I 
can do to help with any of the 

1051
01:01:01,600 --> 01:01:04,500
bodybuilding Endeavors or the 
business Endeavors by all means.

1052
01:01:04,500 --> 01:01:07,100
Man, just let me know. 
Like I've got a lot of respect 

1053
01:01:07,100 --> 01:01:08,700
for for who you are. 
What you're doing, what? 

1054
01:01:08,700 --> 01:01:11,900
You're Building you, you're 
welcome to come here to the 

1055
01:01:11,900 --> 01:01:14,800
compound, any time to kind of 
see what we're doing first hand.

1056
01:01:14,800 --> 01:01:17,000
Because if I can save you, any 
headaches from a business 

1057
01:01:17,000 --> 01:01:21,000
standpoint, I'm certainly you 
know, down to do so because the 

1058
01:01:21,000 --> 01:01:24,200
more people that are willing to 
share information and you know, 

1059
01:01:24,200 --> 01:01:25,800
help with the obstacles, the 
better. 

1060
01:01:26,800 --> 01:01:30,000
Yeah thank you so much. 
I appreciate you. 

1061
01:01:30,200 --> 01:01:33,500
Having me on the podcast. 
Thank you so much for your time.

1062
01:01:33,500 --> 01:01:38,100
Like I know how busy you are 
with having a family, you know. 

1063
01:01:38,600 --> 01:01:41,200
Heh. 
A new kid and running multiple 

1064
01:01:41,200 --> 01:01:42,900
businesses. 
So, yeah, thank you for your 

1065
01:01:42,900 --> 01:01:43,700
time. 
Yeah. 

1066
01:01:43,700 --> 01:01:45,700
I never said, I appreciate the 
invitation all. 

1067
01:01:45,900 --> 01:01:48,400
I'll take you up on it actually.
Yeah, totally man. 

1068
01:01:48,400 --> 01:01:50,300
Totally. 
Well, where do people go to find

1069
01:01:50,300 --> 01:01:52,900
out more about you and get some 
of the product? 

1070
01:01:53,700 --> 01:01:59,000
Yeah, so people can check me out
on Instagram at Tito cracked. 

1071
01:01:59,000 --> 01:02:04,900
That's spelled KET 0, KR, C KD, 
or just on the website Kito 

1072
01:02:04,900 --> 01:02:07,900
cracked.com, nice. 
Nice, when I will definitely 

1073
01:02:07,900 --> 01:02:10,100
link it to Make it easy for 
people to find you. 

1074
01:02:10,400 --> 01:02:12,700
Willie always a pleasure, man. 
Hopefully, I'll see you at the 

1075
01:02:12,700 --> 01:02:15,100
next conference. 
If not sooner here at the 

1076
01:02:15,107 --> 01:02:16,800
compound or the bodybuilding 
stage. 

1077
01:02:17,400 --> 01:02:19,800
Yep, sounds good. 
Alright, thanks a lot, Robert, 

1078
01:02:19,800 --> 01:02:21,400
have a good one you too man. 
Take care. 

1079
01:02:21,900 --> 01:02:22,900
Thank you. 
Bye.