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Hello, ladies and gents Robert 
Sykes, keto, Savage.com today 

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have got our, see, Carter of 
quarter Country meets on the 

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line and he is running a cattle 
operation in Wyoming. 

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He's been the family has been in
the Family Farm for Generations,

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then like that business has been
going for Generations. 

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I wanted to dive in and learn a 
little bit more about how they 

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operate, what they've been doing
differently as it pertains to 

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regenerative agriculture and we 
just honestly down into the 

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weeds of what the cattle 
industry is looking like like 

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what the standard conventional 
method is, what? 

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Are the pros and cons with that 
method, how he's doing things 

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differently and what that shift 
has been like and we kind of 

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diamond, some of the nuts and 
bolts about why his meat is 

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superior to. 
That of what is raised 

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conventionally from a 
micronutrient standpoint from a 

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phytonutrient standpoint from an
Omega standpoint very very 

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interesting conversation. 
I have a lot of passion for 

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being good stewards of the land 
and treating this planet that 

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we're living on better are 
striving to leave. 

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It better than we found it. 
I feel like he is certainly of 

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the same opinion and doing 
things to make that a reality. 

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So I learned a ton I'm going to 
definitely be trying some of his

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his cattle because I feel like 
it's just it's just going to 

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taste great. 
So without further Ado sit back 

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relax and do the podcast with RC
Carter. 

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And we are live. 
Our see how I meant. 

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I'm good. 
How are you Robert? 

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I'm doing wonderful. 
Will wonderful. 

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Well, so I'm excited to chat 
with you. 

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You have your the owner of 
Carters Country meets and your 

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based out of Wyoming. 
He said, right? 

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Yeah. 
My wife and I, we've been, we've

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been in the meat game for a 
little while now. 

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And we're, we've been ranchers 
for our Emily's been ranching 

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out here for Generations. 
How many generations we talking 

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about? 
I'm fourth, my family, the 

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Carters, a fourth generation, 
and my wife. 

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Who's the Hamptons? 
I think they're, they've been in

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the Bighorn Basin for six 
Generations. 

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Nice, nice. 
So like, how did that or just 

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sort of going to be man. 
So, my family we have a, we had 

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a cattle farm and we've turned 
it into a pine Plantation, but 

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it's like a family farm. 
It's I guess I'm the fifth 

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generation now may be so or 
Junhee door. 

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He's always like, I take a lot 
of interest in them because they

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hit home to me. 
So how did the origin story of 

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your family's lineage with the, 
you know, the the farm come to 

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be. 
So this is cat is for it's kind 

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of funny because my grandfather,
he's he was the one who drugged 

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the family down here in 1964 and
prior to that, he was he was 

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actually up in present-day 
Bozeman. 

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And at one point in time, he 
owned everything, I don't know 

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if you take part in Ski Sports, 
winter sports but feeling the 

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entire Bridger Bowl and like, 
that whole valley up through 

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there that it now is just like 
it's it's very it's high dollar 

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property. 
Let's put it that way. 

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Hmm. 
And he moved out of that country

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because it was really they have 
pretty extreme winners. 

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It's tough to the it's tough Cow
Country, right? 

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Yeah, one point in time, he had 
a Logging company and I thought 

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it was interesting. 
You said he had 50 guy he'd have

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50 guys working for him and at 
any given time, at least two 

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guys in the hospital because it 
was such hard core work, and 

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very dangerous. 
And then in, so he moved his 

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move, the family down here in 
64, and because it was a much 

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much milder climate, where it 
like 40 4200 feet elevation Ian 

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and we've got 27 neck natural 
springs on the ranch and it's a 

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lot more conducive to raising 
cattle and I thought it was 

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interesting. 
My grandfather, he's passed but 

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when he was I think he was 6 68 
years old or so, he pulled me 

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aside and he was excused pretty 
excited because he said this is 

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the first year of my life that I
don't owe any money to the bank,

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since he took it taking his 
first loan out when he was 14. 

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He's old and he made it to 64 
when you finally got them paid 

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off. 
So I was like, well that's 

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pretty representative of the 
Agra Agra industry, these days 

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also, and it's awesome. 
So what what did he do? 

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Initially to acquire all that 
land to begin with? 

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Because I feel like for us like 
our family farm like it's just a

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it's not common to see people 
with any expanse of land these 

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days, like land is like so hard 
to come by all, you know. 

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In one spot. 
Like it's all broken up, 

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everybody's got everything 
subdivided, most people don't 

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have an acre to their name. 
So how did he come by all that 

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land initially? 
So initially we he bought it 

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from a family by the name of 
frison. 

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So George frison he was hit so 
George prisons. 

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Dad had died when George was 
just a little boy. 

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So George. 
He ran the ranch until he was 

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like, 44 years old and that the 
ranch had been owned by his dad 

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and his uncle. 
And when George was 44 years 

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old, his uncle sold the ranch to
my grandpa, so George Moved on 

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and he went back to college and 
he was actually hoping to get 

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this wrong and Anthropologist. 
So he was like really into like 

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studying like the Paleolithic 
Ice Age, type of First Nation 

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people that were out here and he
was actually inducted into the 

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National Academy of Science and 
he's passed a couple of years 

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ago. 
But that's that's how my grandpa

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fell into this place. 
So cool. 

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And you know, it's it's 
different and it land was looked

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at a little differently. 
I guess back in the 60s compared

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to now post covid, like, 
there's, you know, nobody's 

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they're not making any more of 
it and especially out here right

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now. 
There's like a, it's just, it's 

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ridiculous. 
It's really crazy. 

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What land prices are going for 
and if you're in agriculture you

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just I mean it's this euphoric 
thing. 

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You want to be a come out and 
raise cows but you know you 

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better have Deep Pockets because
you're never going to be able to

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pay for the land, versus what it
can produce in, you know, in 

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terms of soybeans or cow or you 
know anything when it comes to 

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agriculture. 
Yes, is so important them and 

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like I feel like our family is 
so much closer as a result of 

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the farm that we have. 
Like that's what we have our 

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Thanksgiving. 
That's where we have our dear 

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camps. 
We have this Central meeting 

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place with it's like little old 
cabin on it. 

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That's fallen over right down 
the river. 

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And I feel like having that is 
one of the reasons like that's 

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probably the reason our family 
is as strong as it is. 

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And I feel like land is just 
such an interesting commodity 

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and the problem is it that 
people have over commoditized to

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the point where it's just, they 
don't take it for the value that

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it is, but just simply having a 
big, you know, spot of land and 

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being good stewards of that land
is I don't know me like that. 

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Super, super important. 
So it's awesome that you have 

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that's also in your family has 
had that you've been doing this 

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for as many generations as you 
hand. 

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Did, you know, like is it just 
kind of Vacation like everybody 

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in the family is just going to 
be working. 

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The farm is that just what 
everybody assumes as soon as 

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they're born? 
No, I mean our our parents 

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they're pretty weird pretty 
loose, you know? 

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And so it was kind of whatever 
you know, Different Strokes for 

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different folks. 
So my brother went on to become 

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a professional snowboarder, my 
sister, she has you know, a 

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professional professional career
but they both they both live 

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here and I took the path of of 
taking over the ranch. 

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It's going to be an interesting 
time for you because like, when 

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your, when your dad was running 
it and his name was running it, 

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like there was no social-media 
influencer marketing podcasting 

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online space and it seems like 
as of lately, the Quality Craft 

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meet, you know energy industry 
has definitely started to lean 

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into social media and just all 
at that brings to the table from

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a branding in the market. 
Ting standpoint, which is good 

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but it's like different because 
you're having to lean into a 

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totally different set of tool 
sets than your, then your dad, 

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his dad was leveraging. 
Oh yeah, I mean back, back then.

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Back in their day. 
They mean, you you pretty much 

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the only alternative there was 
no alternative. 

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I mean, it was just the 
commodity Norm. 

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That's that's your only 
alternative. 

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But I will say that, you know, 
back in the 60s and whatnot. 

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There was a lot more. 
There was a lot more processors,

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and we've sent seen it. 
The beef Market Place. 

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Really get Consolidated to the 
point now where it's almost a 

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core. 
It is a quad awfully. 

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I mean, there's four for beef 
Packers control, 80 to 86 

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percent of all beef killed in 
the United States and imported 

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into the United States. 
So really, you don't have many 

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options, you know, if you are 
just Just producing for the 

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commodity. 
The commodity markets, social 

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media is great, you know, we've 
kind of got a love-hate with it.

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Is a job. 
Yeah. 

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And so, a lot of times you're 
out doing doing the work and you

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end up getting pulled away to 
capture the moment with your, 

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with your dang phone versus just
really being in it. 

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But you know, what do you do? 
It's a great tool and it's a 

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really cool. 
It's a really cool tool to as a 

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connector. 
Of people, we've met some 

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amazing people across the whole 
United States, that just are 

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amazing and support us and love 
what we're doing and you know, 

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so that's that's definitely one 
of the plus sides to it. 

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Telling the whole trick to that 
social media thing is you know 

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participate in it by 
contributing but don't really 

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limit how much you're going to 
consume. 

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Yeah yeah I think definitely 
creating more so than consuming 

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is a Paramount importance. 
Yeah. 

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So A media with with that 
industry, having such a quad, 

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ah, Polly Focus, you know, the 
four main packing companies. 

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How how does how do you manage 
things that you don't just 

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simply get lumped into everybody
else? 

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That's not placing as much of a 
significance into the quality of

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the meat and the Omega profile. 
The what the the animals are 

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finished on. 
Like there's definitely a 

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consumer base that really, 
really values that That. 

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And if you just kind of go the 
way of what most, you know, 

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Ranch they're doing, just going 
the commercialized route, your 

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kind of pushed into a certain 
trajectory whereas if you're 

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trying to stand out from that 
and really you know, Market to 

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the people that are placing a 
significance on those hiring 

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cuts of beef. 
Like, how do you, how do you 

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manage that from a processing 
standpoint? 

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I mean, we definitely, we don't,
we don't process all the animals

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that we raise. 
We still rely pretty heavily on 

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marketing, you know, the vast 
majority of our animals into the

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commodity commodity Market 
because we haven't reached, we 

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haven't reached a volume within 
our own infrastructure of Carter

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Country meets two to exhaust our
supply though, at one point. 

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Some point in time, we would 
love to be able to do that, but 

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Ali just what we're into is 
really just pushing the bar and 

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and really would like to set 
ourselves as the bar when it 

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comes to regenerative Lee raised
nutrient-dense food. 

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I mean that's really what we 
want to do and I think it's 

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we're on our way to doing that. 
We're definitely not perfect but

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we're not so close-minded, we 
can say hey we you make. 

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We make mistakes. 
And as long as we're honest, 

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About it and move forward and 
just no, don't stop trying you 

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know to to do better you just 
create create and be it be 

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honest and transparent about 
what we're doing. 

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No hundred percent man. 
Hey it's the way to be so if I'm

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following you right you've got 
enough Supply in the beef cattle

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that you whatever you're able to
process in-house. 

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It's going through that the 
coders country meet you cars 

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Country Meat medium. 
That's what you preferentially 

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do with anything. 
On that. 

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Yeah, you're not have demand for
you, pushed through the 

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traditional systems and that 
pretty much like with that 

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media, just goes, wherever it 
goes right? 

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Yeah. 
You never know where it's going.

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There's a lot of games. 
A lot of games that can be 

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played in are played in the meat
packing industry. 

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So you don't I feel like about a
lot of the higher quality meat 

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00:13:13,700 --> 00:13:18,800
from that's produced out here in
the Mountain West of the United 

225
00:13:18,800 --> 00:13:25,200
States ends up sending getting 
Overseas, and a lot of a lot of 

226
00:13:25,200 --> 00:13:29,000
beef is actually brought up from
South America and that's, that's

227
00:13:29,000 --> 00:13:33,700
really what a lot of that stuff 
is what's being sold through our

228
00:13:33,700 --> 00:13:38,200
Public School Systems and senior
citizen centers, and that is 

229
00:13:38,200 --> 00:13:41,900
this lower quality product edit.
And an interesting experience, 

230
00:13:41,900 --> 00:13:46,300
we've in our town, it's a tiny 
little town, you know, 260 

231
00:13:46,300 --> 00:13:50,100
people, and our Public School 
System, my wife, and I've got 

232
00:13:50,100 --> 00:13:53,400
three boys young boys. 
And at one point time, I 

233
00:13:53,400 --> 00:13:56,000
approach the school and I said, 
hey, I want to, I want to 

234
00:13:56,008 --> 00:13:57,100
supply. 
I want to know. 

235
00:13:57,100 --> 00:14:00,600
My kids are getting, you know, 
the best beef while they're in 

236
00:14:00,600 --> 00:14:03,800
school and I'm I assume that my 
price points going to be too 

237
00:14:03,800 --> 00:14:08,800
high for them. 
So I said, I told them to, you 

238
00:14:08,800 --> 00:14:12,500
know, give me a price and I'll, 
I'll match it, whatever it is, 

239
00:14:12,500 --> 00:14:14,600
I'll match it. 
So, at that point in time we 

240
00:14:14,600 --> 00:14:17,200
were selling, we're selling 
hamburger into the commodity 

241
00:14:17,200 --> 00:14:20,100
Market, or I'm sorry. 
The wholesale Market over in 

242
00:14:20,100 --> 00:14:23,400
Jackson, Hole and restaurants, 
and what For, you know, around 

243
00:14:23,400 --> 00:14:26,300
$5 a pound. 
So the school system gets back 

244
00:14:26,300 --> 00:14:29,700
to me and they say, we're paying
86 cents a pound, what? 

245
00:14:29,800 --> 00:14:33,500
And so I go to my buddies in 
the, my chef friends. 

246
00:14:33,500 --> 00:14:36,400
And I was like, what? 
Like, what are they buying for 

247
00:14:36,400 --> 00:14:37,900
86 cents? 
A pound. 

248
00:14:38,200 --> 00:14:41,700
And it was, it was just, I mean,
they they didn't know at that 

249
00:14:41,700 --> 00:14:45,700
point in time, they the cheapest
burger that any of my chef 

250
00:14:45,700 --> 00:14:49,100
friends were buying was around 
2:15 a pound, right? 

251
00:14:49,400 --> 00:14:53,400
And so I mean you Can just 
imagine, you know, that was 

252
00:14:53,400 --> 00:14:56,100
about the time there was this 
like pink slime people were 

253
00:14:56,108 --> 00:14:59,000
talking about slime, so who I 
don't know what they were 

254
00:14:59,000 --> 00:15:03,900
getting, but it was just, it was
couldn't buy cheaper burger. 

255
00:15:04,400 --> 00:15:08,200
And it was really interesting to
me because I'm like, wow, and I 

256
00:15:08,208 --> 00:15:11,500
was some delivering meat into 
these freezers and it got me 

257
00:15:11,500 --> 00:15:14,400
thinking and I'm looking at the 
rest of the food on those 

258
00:15:14,400 --> 00:15:18,900
shelves and it's just, you know,
the most highly processed 

259
00:15:18,900 --> 00:15:24,000
waffles and and just Is re 
basically, you know, depending 

260
00:15:24,000 --> 00:15:27,800
on where you're at in your train
of thought when it comes to what

261
00:15:27,800 --> 00:15:31,100
food is in my opinion, I thought
it was just garbage and I 

262
00:15:31,108 --> 00:15:34,100
thought it was really strange 
that like, if we're encouraging 

263
00:15:34,400 --> 00:15:38,600
these kids to, you know, to 
reach a higher level of 

264
00:15:38,600 --> 00:15:42,600
Education, why are we like, why 
are we giving them the scrape it

265
00:15:42,600 --> 00:15:44,900
off the bottom of the barrel for
him, you know. 

266
00:15:45,100 --> 00:15:47,500
So anyway, that's that's tough 
man. 

267
00:15:47,500 --> 00:15:50,800
So did you wind up? 
Just selling them your quality 

268
00:15:50,800 --> 00:15:52,400
stuff. 
It's such a Low price. 

269
00:15:52,400 --> 00:15:54,000
It was just not going to work 
out with the numbers. 

270
00:15:54,700 --> 00:15:56,600
No. 
In fact, what it was better for 

271
00:15:56,600 --> 00:16:01,700
me to just give it to them for 
free and use it as a tax 

272
00:16:01,700 --> 00:16:03,500
write-off. 
Wow. 

273
00:16:03,800 --> 00:16:05,700
Well certainly they can't 
complain about that. 

274
00:16:06,500 --> 00:16:09,700
No, no. 
So it worked and we don't know 

275
00:16:09,700 --> 00:16:13,100
if they made some changes and we
had some, it's really 

276
00:16:13,100 --> 00:16:15,400
challenging juggling inventory, 
inventory. 

277
00:16:15,400 --> 00:16:19,500
So we kind of pivoted after 
covid and we went completely 

278
00:16:19,500 --> 00:16:24,500
molten mainly Way from the 
wholesale industry and really 

279
00:16:24,500 --> 00:16:28,400
into the direct consumer. 
I lost a lot of faith. 

280
00:16:28,400 --> 00:16:31,200
We lost a lot of faith. 
We almost we almost sunk is 

281
00:16:31,200 --> 00:16:36,100
accompanied with with this covid
thing because we'd spend all 

282
00:16:36,100 --> 00:16:40,000
summer or all winter. 
I should say stockpiling beef 

283
00:16:40,000 --> 00:16:44,300
for some big Outlets over in the
Jackson area because it's, you 

284
00:16:44,300 --> 00:16:46,400
know, when the tourist show up, 
it's kind of a feast or famine 

285
00:16:46,400 --> 00:16:50,900
type of scenario and covid hits 
and they say, hey, we're not 

286
00:16:50,900 --> 00:16:53,100
opening. 
And, you know, we don't have any

287
00:16:53,100 --> 00:16:56,100
investors, we're just, you know,
a family, trying to raise raise 

288
00:16:56,100 --> 00:17:00,400
and sell cows. 
And I had like 40,000 pounds of 

289
00:17:00,600 --> 00:17:04,900
meat stockpiled, for these 
restaurant industry and they 

290
00:17:04,900 --> 00:17:08,800
said, hey, we're not, we're not 
opening and so it was kind of a,

291
00:17:09,500 --> 00:17:13,300
we were lucky to survive it and 
and get through it. 

292
00:17:13,400 --> 00:17:19,000
So we pivoted and now I feel a 
lot more confident in building 

293
00:17:19,000 --> 00:17:21,700
building real relationships and 
Community with real people. 

294
00:17:23,599 --> 00:17:26,300
And feeding families and you 
know supporting their health and

295
00:17:26,300 --> 00:17:30,000
nutrition. 
Yeah direct-to-consumer I'm 

296
00:17:30,000 --> 00:17:32,000
assuming it really. 
It just depends on the business 

297
00:17:32,000 --> 00:17:36,300
but like for me 95% of my 
business is direct to Consumer 

298
00:17:36,300 --> 00:17:39,200
as opposed to wholesale and 
you're trying to grow the 

299
00:17:39,200 --> 00:17:41,500
wholesale side. 
But I'm I love direct to 

300
00:17:41,508 --> 00:17:44,600
Consumer because it's there's a 
lot more touch points and that 

301
00:17:44,600 --> 00:17:48,300
can be, you know, that can be 
challenging for sure, but at the

302
00:17:48,308 --> 00:17:51,000
end of day, like it's cool 
knowing the people that are 

303
00:17:51,008 --> 00:17:54,300
going to be Zooming your product
on a, you know, firsthand based 

304
00:17:54,300 --> 00:17:57,200
as opposed to just working 
through one or two big 

305
00:17:57,200 --> 00:18:00,600
distributorships or wholesale, 
you know, entities that you just

306
00:18:00,600 --> 00:18:03,500
don't know. 
And I like to be able to know, I

307
00:18:03,508 --> 00:18:06,700
like to be able to have those 
conversations and I would think 

308
00:18:06,700 --> 00:18:09,000
that from a you know, a meat 
standpoint going direct to 

309
00:18:09,008 --> 00:18:13,000
Consumer also would have a whole
host of headaches and roadblocks

310
00:18:13,000 --> 00:18:16,100
and obstacles but you just have 
a I don't like you build a 

311
00:18:16,108 --> 00:18:18,900
relationship and I think with so
much volatility in the meat 

312
00:18:19,100 --> 00:18:22,100
industry, the Deep of those 
relationships are the The more 

313
00:18:22,100 --> 00:18:26,600
security you'll feel for sure. 
I completely agree with you. 

314
00:18:26,800 --> 00:18:31,100
I think the, you know, the whole
cell industry, there's a lot 

315
00:18:32,200 --> 00:18:35,500
there's a lot quicker 
opportunity to move volume, but 

316
00:18:35,500 --> 00:18:38,300
there's also it's a lot more 
vulnerable to mean. 

317
00:18:38,300 --> 00:18:41,800
That's what we noticed in this 
in the selling beef in the 

318
00:18:41,800 --> 00:18:45,300
wholesale industry into these 
shafts is you know, maybe the 

319
00:18:45,300 --> 00:18:48,700
chef's 100% behind you and they 
love it. 

320
00:18:48,700 --> 00:18:51,400
But if there's a very high 
turnover rate in the restaurant 

321
00:18:51,400 --> 00:18:54,100
industry, Tree and all of a 
sudden, they would take quit 

322
00:18:54,100 --> 00:18:57,600
taking orders and you're, you 
know, a month would go by you, 

323
00:18:57,600 --> 00:19:00,300
finally, get a hold of somebody.
And they're like, oh yeah, you 

324
00:19:00,300 --> 00:19:04,800
moved on, you know, or we would 
be actually, you know, six weeks

325
00:19:04,800 --> 00:19:07,900
later, I'd be making cold 
calling some new restaurants in 

326
00:19:07,900 --> 00:19:09,900
the chef. 
That it was at one location has 

327
00:19:09,900 --> 00:19:13,200
actually moved over and set up 
shop at another location and 

328
00:19:13,200 --> 00:19:15,800
you're like, oh my gosh, I 
didn't even know you'd moved on.

329
00:19:16,100 --> 00:19:22,500
And so it's a it was very fickle
and challenging and It's slower 

330
00:19:22,500 --> 00:19:26,700
to grow the direct consumer, but
in my opinion I feel like it's a

331
00:19:26,708 --> 00:19:29,500
lot more. 
There's a lot more Security in 

332
00:19:29,500 --> 00:19:34,500
it and the relationships are 
great, don't know, when did you 

333
00:19:34,500 --> 00:19:36,900
start tackling direct to 
Consumers that pretty much all 

334
00:19:36,900 --> 00:19:39,200
post covid? 
Yeah, it was right. 

335
00:19:39,200 --> 00:19:41,400
It was like January. 
Right. 

336
00:19:41,400 --> 00:19:44,700
Right in that January when 
everything started to, you know,

337
00:19:44,708 --> 00:19:47,800
kind of fall apart. 
What has been working well for 

338
00:19:47,800 --> 00:19:50,600
you as far as you know, 
marketing direct to Consumer 

339
00:19:50,600 --> 00:19:53,000
when what has not It worked well
at all. 

340
00:19:53,800 --> 00:19:58,200
I mean, I don't know it's there.
It's a whole new business model,

341
00:19:58,200 --> 00:20:00,700
you know, so it's been, it's 
been a real. 

342
00:20:01,100 --> 00:20:05,600
It's been a real challenge, you 
know, to, we started out with 

343
00:20:05,600 --> 00:20:09,500
kind of high expectations and 
really not knowing the industry 

344
00:20:10,000 --> 00:20:14,500
that well, and we spent a ton of
money on these Facebook Facebook

345
00:20:14,500 --> 00:20:17,100
ads, it was kind of before and 
it was interesting, you know, 

346
00:20:17,100 --> 00:20:20,400
social media, the whole, the 
whole thing is changed so 

347
00:20:20,400 --> 00:20:24,400
quickly in the last Years. 
You know, we're putting content 

348
00:20:24,400 --> 00:20:28,100
out and it was just still 
pictures and now, like, people 

349
00:20:28,100 --> 00:20:32,200
are just like jumping on it and 
like wiggling their butts and 

350
00:20:32,200 --> 00:20:35,100
all of a sudden thing, you know,
they're just like, they blow up 

351
00:20:35,100 --> 00:20:38,900
and we're more about like, you 
know, education and kind of 

352
00:20:38,900 --> 00:20:42,700
sharing information. 
And so, we do some reels and 

353
00:20:42,700 --> 00:20:46,400
those seem to work. 
But you I feel like it's one of 

354
00:20:46,408 --> 00:20:50,600
those deals you have to have 
your finger it's ever evolving, 

355
00:20:50,600 --> 00:20:54,100
right? 
I mean, we used to, I feel like 

356
00:20:54,100 --> 00:20:57,500
even a year ago, if you put a 
real up, you know, they would 

357
00:20:57,500 --> 00:21:02,400
live and they would grow pretty 
rapidly for, you know, upwards 

358
00:21:02,400 --> 00:21:05,500
of three weeks before they kind 
of petered out. 

359
00:21:05,500 --> 00:21:08,500
And now it's like, you put a 
real up and you get one good 

360
00:21:08,500 --> 00:21:10,800
day. 
You almost get like 24 hours 

361
00:21:10,800 --> 00:21:14,300
that it really grows quickly. 
And this maybe, you know, I may 

362
00:21:14,300 --> 00:21:17,600
be off base and that's just, you
know, unique to our situation. 

363
00:21:17,600 --> 00:21:23,100
But it seems like it's so 
inundated and So much material 

364
00:21:23,100 --> 00:21:28,800
that the the attention span is 
really, really slowing down. 

365
00:21:30,100 --> 00:21:33,800
We did a lot of ads, you know, 
initially and then we got to 

366
00:21:33,808 --> 00:21:37,900
where we were you know kind of 
questioning doing the ads. 

367
00:21:37,900 --> 00:21:41,500
And yeah I think it was Google 
and Google Google and apple had 

368
00:21:41,500 --> 00:21:44,000
some had a fallen out so you 
could no longer get your 

369
00:21:44,000 --> 00:21:46,500
analytics so you didn't even 
know how your ads were 

370
00:21:46,500 --> 00:21:49,700
performing. 
So that was a challenging 

371
00:21:49,700 --> 00:21:52,400
scenario. 
I think the best thing is Is and

372
00:21:52,400 --> 00:21:55,700
being there's no better sales 
tax, that tactic than just Word 

373
00:21:55,700 --> 00:21:59,300
of Mouth, you know. 
Yeah Anderson that's really kind

374
00:21:59,300 --> 00:22:03,400
of where we're at now is we're 
just, you know, just telling 

375
00:22:03,400 --> 00:22:08,500
people like quit trust and 
labels, you know, just taste it,

376
00:22:08,700 --> 00:22:12,800
you know, your tongue knows 
your, we've evolved for hundreds

377
00:22:12,800 --> 00:22:15,900
of, you know, who knows, how 
long but we've evolved for a 

378
00:22:15,900 --> 00:22:20,000
long, long time and our tongues 
drive this towards 

379
00:22:20,000 --> 00:22:23,100
nutrient-dense food. 
Like, that's We evolved and so 

380
00:22:23,100 --> 00:22:25,700
your tongue is connected to the 
supercomputer, which is your 

381
00:22:25,700 --> 00:22:28,300
brain. 
And so when you taste something,

382
00:22:28,300 --> 00:22:32,900
you know, as far as Whole Foods,
that's why a carrot that's grown

383
00:22:32,900 --> 00:22:35,500
in someone's Garden tastes 
better than one from you know, 

384
00:22:35,500 --> 00:22:38,400
the grocery store or a farm 
fresh egg. 

385
00:22:38,500 --> 00:22:41,200
There's higher nutrient dense in
it density in it. 

386
00:22:41,300 --> 00:22:44,500
So we want to encourage people 
to kind of take that power back 

387
00:22:44,500 --> 00:22:47,100
and quit trusting the labels 
because there's so much green 

388
00:22:47,100 --> 00:22:50,700
washing and and, you know, just 
smoke and mirrors out there 

389
00:22:50,700 --> 00:22:53,600
anymore. 
It's like taste it your you do 

390
00:22:53,600 --> 00:22:56,400
know like your body knows when 
something's good for you. 

391
00:22:56,400 --> 00:23:00,100
And when it's not with Whole 
Foods you obviously processed 

392
00:23:00,100 --> 00:23:02,400
foods. 
There's a lot of chemicals and 

393
00:23:03,100 --> 00:23:07,200
you know things that can trick 
you but with Whole Foods it's 

394
00:23:07,200 --> 00:23:08,500
you know, it's pretty 
straightforward. 

395
00:23:08,500 --> 00:23:10,800
I would think for the most part.
No totally man. 

396
00:23:10,800 --> 00:23:14,100
You mentioned greenwashing which
is a term that I've heard a few 

397
00:23:14,100 --> 00:23:16,900
times and I don't know if most 
of my audience is familiar with 

398
00:23:16,900 --> 00:23:21,200
it, but can you define that as 
it pertains to your industry? 

399
00:23:22,000 --> 00:23:26,300
Yeah, I mean it's kind of like 
when or get when the organic 

400
00:23:26,300 --> 00:23:31,400
label first came out, you know I
mean it really was the intention

401
00:23:31,400 --> 00:23:37,300
was there like hey let's quit 
using chemicals and really I 

402
00:23:37,300 --> 00:23:42,000
guess operating more 
harmoniously with nature made 

403
00:23:42,000 --> 00:23:46,800
more natural act practices. 
And so then but then it turned 

404
00:23:46,800 --> 00:23:50,700
into, you know, the government 
kind of took out, took it over 

405
00:23:50,700 --> 00:23:55,000
and made it a You had to get a 
stamp of approval and wait, 

406
00:23:55,000 --> 00:23:58,900
three years, and all these 
different certifications and 

407
00:23:59,900 --> 00:24:04,500
different things. 
And truth be told is it's what 

408
00:24:04,500 --> 00:24:08,300
has happened. 
Is a lot of, a lot of consumers,

409
00:24:08,300 --> 00:24:10,900
believe it, right? 
They believe in the organic as 

410
00:24:10,900 --> 00:24:13,500
well as they should. 
They want better, they're 

411
00:24:13,500 --> 00:24:17,800
demanding better, they're 
demanding, more nutrient dense, 

412
00:24:17,800 --> 00:24:20,100
and healthy food that you like 
we want. 

413
00:24:20,100 --> 00:24:23,800
We want to know. 
That were not being lied to like

414
00:24:23,800 --> 00:24:25,700
there's nothing worse than just 
being lied to. 

415
00:24:26,400 --> 00:24:31,400
And what we see is a lot of 
Corporations have gotten into 

416
00:24:31,400 --> 00:24:34,100
that because they see the money 
that's being left on the table. 

417
00:24:34,700 --> 00:24:38,400
And so the corporations have 
gotten involved and a lot of it 

418
00:24:38,400 --> 00:24:43,900
just comes down to, you know, an
affidavit, there's just, is it 

419
00:24:43,900 --> 00:24:45,100
this? 
Or is it that? 

420
00:24:45,100 --> 00:24:49,000
And they sign a piece of paper 
and then it can get a stamp of 

421
00:24:49,200 --> 00:24:55,700
an organic stamp on it. 
And I feel like it was 2019 

422
00:24:56,000 --> 00:24:59,700
don't quote me on this but 
somewhere in that timeframe you 

423
00:24:59,700 --> 00:25:02,600
know 54% of organic labels were 
found in. 

424
00:25:02,608 --> 00:25:07,000
Non-compliance yeah so the whole
thing was you know there's there

425
00:25:07,000 --> 00:25:09,400
is there's a big money grab out 
there when it when the 

426
00:25:09,400 --> 00:25:12,800
corporation start getting 
involved like you can just you 

427
00:25:12,800 --> 00:25:15,700
can just go ahead and bet that 
it's going to get dirty 

428
00:25:16,200 --> 00:25:20,100
especially in the beef industry 
you know they say that any time 

429
00:25:20,100 --> 00:25:23,400
a Marketplace has got more. 
Then depending on who you listen

430
00:25:23,400 --> 00:25:26,400
to any good Economist will tell 
you that any time there's more 

431
00:25:26,400 --> 00:25:32,500
than you know 20 to 40 percent 
corporate control that there's a

432
00:25:32,900 --> 00:25:35,800
high probability that you know, 
there's going to be price 

433
00:25:35,800 --> 00:25:38,700
gouging and collusion and 
price-fixing and all these 

434
00:25:38,700 --> 00:25:41,000
different things. 
Well, the beef industry is its 

435
00:25:41,000 --> 00:25:43,300
contrary 86 percent of its 
control. 

436
00:25:43,600 --> 00:25:48,600
Yeah, so I mean, it's just like 
it's completely, it's just 

437
00:25:48,600 --> 00:25:54,900
there's a very high probability 
that it's It's dirty and and so 

438
00:25:54,900 --> 00:25:59,100
now, you know, we transition 
from the, the organic. 

439
00:26:00,100 --> 00:26:03,400
Now there's a lot of like grass 
debate over grass-fed 

440
00:26:03,400 --> 00:26:08,100
grass-finished mean an animal 
can be considered grass-finished

441
00:26:08,400 --> 00:26:15,400
and all it has it only needs. 
It only needs to be on grass for

442
00:26:15,400 --> 00:26:18,800
the last I think 90 or 100 days 
of its life. 

443
00:26:19,700 --> 00:26:24,800
And of that of that of that time
period, what it's consuming, 

444
00:26:24,800 --> 00:26:28,500
only 30% of its diet needs to 
come from that grass. 

445
00:26:28,900 --> 00:26:33,200
So in essence you could have an 
animal that, you know, is pluck 

446
00:26:33,200 --> 00:26:37,400
directly out of, you know, 
backgrounding or, you know, has 

447
00:26:37,400 --> 00:26:43,900
been eating grain and and then 
is put out on a field of, you 

448
00:26:43,900 --> 00:26:49,000
know, GMO, regrowth seat, 
regrowth barley. 

449
00:26:49,000 --> 00:26:54,300
That Seed out and they can be 
put out there and then Fed Up 

450
00:26:54,600 --> 00:26:59,000
fed a different ration. 70% of 
its ration could be coming from 

451
00:26:59,000 --> 00:27:04,000
some other source and packaged 
and labeled and you know how to 

452
00:27:04,008 --> 00:27:08,500
you know as a consumer you just 
don't and so it's I feel that 

453
00:27:08,500 --> 00:27:12,200
it's as time goes on. 
I think the game's going to kind

454
00:27:12,200 --> 00:27:15,800
of change and I just you're not 
going to you can't, you don't 

455
00:27:15,800 --> 00:27:19,200
know, you don't know if you can 
trust it. 

456
00:27:19,700 --> 00:27:24,000
I think the failsafe and all 
that is, go find a farmer or 

457
00:27:24,000 --> 00:27:28,000
Rancher somebody. 
That's local to you, go, make an

458
00:27:28,000 --> 00:27:32,100
introduction and just go go Vibe
them out, you know, go see, like

459
00:27:32,100 --> 00:27:36,200
this guy's sounds Shady or does 
this, you know, there are they 

460
00:27:36,200 --> 00:27:40,500
doing it, you know, is there 
some cows on their land and just

461
00:27:40,500 --> 00:27:45,100
have a conversation because 
those people they they've got 

462
00:27:45,200 --> 00:27:47,900
everything to lose. 
So it's kind of this internal 

463
00:27:47,900 --> 00:27:51,500
checks and balances like If 
you're a farmer Farmer Bob and 

464
00:27:51,500 --> 00:27:54,300
you're out there raising cows 
but you're doing Shady stuff. 

465
00:27:54,500 --> 00:27:59,000
Well, you know that if you get 
caught like that's it like if 

466
00:27:59,000 --> 00:28:02,000
you met if you're using bad 
processing and you make someone 

467
00:28:02,000 --> 00:28:04,800
sick that's it, nobody's ever 
going to buy your product again 

468
00:28:05,300 --> 00:28:12,100
and so it's a it's a good it's a
good barometer to keep people in

469
00:28:12,100 --> 00:28:15,400
check and you know, those 
farmers and ranchers. 

470
00:28:15,400 --> 00:28:19,200
Need they need, they need the 
direct consumer. 

471
00:28:19,200 --> 00:28:22,600
They They need consumers to 
support them because I really 

472
00:28:22,600 --> 00:28:26,000
think that, you know, with the 
trajectory of just farming and 

473
00:28:26,000 --> 00:28:29,900
ranching in general is we're 
going to have to at some point, 

474
00:28:29,900 --> 00:28:34,500
get an alternative to this 
commodity Norm because it's, you

475
00:28:34,500 --> 00:28:38,200
know, we continue to go away the
farmers and ranchers that get 

476
00:28:38,200 --> 00:28:40,400
the people that are raising the 
food in this country. 

477
00:28:40,700 --> 00:28:43,600
It's pretty. 
It's pretty dismal of the shape 

478
00:28:43,600 --> 00:28:46,500
that are Food Industries in. 
Well, I guess we're all going to

479
00:28:46,508 --> 00:28:48,600
meet in the lab grown meat for 
too long. 

480
00:28:48,600 --> 00:28:51,700
That's that's what a lot. 
But thanks anyways, man. 

481
00:28:51,700 --> 00:28:56,400
I guess, I mean, I can't have a 
hard time understanding it, I 

482
00:28:56,400 --> 00:28:59,700
guess, you know, we'll just have
to respectfully disagree agree 

483
00:28:59,700 --> 00:29:02,000
to disagree, right? 
Yeah, I don't want any part of 

484
00:29:02,000 --> 00:29:03,300
that. 
I'd much rather know, my local 

485
00:29:03,300 --> 00:29:05,200
farmers and get into farming 
myself. 

486
00:29:05,200 --> 00:29:07,700
And knowing my Foods coming 
from, then I have it come from, 

487
00:29:07,700 --> 00:29:11,100
a petri dish. 
Well, it's such as it doesn't 

488
00:29:11,100 --> 00:29:15,000
make sense, you know, and a lot 
of that is driven by the the 

489
00:29:15,000 --> 00:29:20,100
climate change this climate deal
and you know, as as A steward of

490
00:29:20,100 --> 00:29:21,000
land. 
I'm a Rancher. 

491
00:29:21,000 --> 00:29:25,100
And as a steward of the land, we
know that there is a thing in 

492
00:29:25,100 --> 00:29:28,100
nature called new crop, nutrient
cycling, right? 

493
00:29:28,100 --> 00:29:31,500
And so, not to be confused with 
like, I don't support these 

494
00:29:31,500 --> 00:29:37,000
large large feedlots, large 
large coffee foes like, that's 

495
00:29:37,000 --> 00:29:41,200
not necessarily where I want to 
be and how we operate. 

496
00:29:41,200 --> 00:29:46,200
But at the same time, I don't, I
don't badmouth those people 

497
00:29:46,200 --> 00:29:49,000
because that is just, that's 
their operating. 

498
00:29:49,700 --> 00:29:54,700
Under the model that for, you 
know, 50 years, that's what the 

499
00:29:54,700 --> 00:29:58,100
consumer has demanded. 
So just recently, everybody's 

500
00:29:58,100 --> 00:30:00,900
demanding something different, 
you know, so here we go. 

501
00:30:01,100 --> 00:30:04,200
Here's the cry, but it takes 
time to transition. 

502
00:30:04,800 --> 00:30:07,700
And so a lot of these folks that
are screaming, you know, climate

503
00:30:07,700 --> 00:30:10,600
change. 
Well, I have to them, I say 

504
00:30:10,600 --> 00:30:15,600
well, if we get rid of the cows 
then what happens to our 

505
00:30:15,600 --> 00:30:20,100
nutrient cycling? 
Because For thousands of years 

506
00:30:20,400 --> 00:30:24,700
like out here in the, where arid
West we were, we had, you know, 

507
00:30:24,800 --> 00:30:29,600
millions and anywhere from 40 to
60 million bison, roamed and 

508
00:30:29,600 --> 00:30:35,100
cared for these lands out here. 
And those those herds when they 

509
00:30:35,100 --> 00:30:38,500
would come through, you know, 
there'd be, I think in the 

510
00:30:38,500 --> 00:30:41,600
Bighorn basins that in the 
Bighorn Basin which is where 

511
00:30:41,600 --> 00:30:44,600
we're located, they estimate, 
there's anywhere from four to 

512
00:30:44,600 --> 00:30:47,800
six million bison would come 
through seasonally. 

513
00:30:47,800 --> 00:30:50,300
So So every spring that come up 
on over the mountain and roll 

514
00:30:50,300 --> 00:30:52,500
through, and, you know, there's 
a count. 

515
00:30:52,500 --> 00:30:55,100
So we have to look back at the 
historical record. 

516
00:30:55,100 --> 00:30:58,900
Do you even know like what did 
America look like back then? 

517
00:30:59,200 --> 00:31:01,700
Right, because there's a lot of 
changes took place. 

518
00:31:02,100 --> 00:31:05,400
And so the closest we can get to
is like these historical 

519
00:31:05,400 --> 00:31:09,500
accounts from the the Trappers, 
and so they would climb to the 

520
00:31:09,500 --> 00:31:14,300
top of a, you know, a peak and 
say, what and then write down in

521
00:31:14,300 --> 00:31:16,300
their Journal, like what did 
they see? 

522
00:31:16,800 --> 00:31:19,800
And so, they'd see these massive
Herds of Bison coming through 

523
00:31:20,100 --> 00:31:24,700
and they would they were they 
were moving and terms of a herd.

524
00:31:24,900 --> 00:31:27,600
So they stayed close together 
because if you were a buffalo 

525
00:31:27,600 --> 00:31:30,200
and you're off by yourself, 
something was going to eat you. 

526
00:31:30,600 --> 00:31:32,600
And so they stayed close 
together and there was a lot of 

527
00:31:32,600 --> 00:31:35,500
competition, because as they 
traveled, you know, you can 

528
00:31:35,500 --> 00:31:37,200
imagine. 
There's six million bison in a 

529
00:31:37,208 --> 00:31:39,300
hurt. 
You ate, you know, and there's 

530
00:31:39,700 --> 00:31:42,400
Buffalo to the left and Buffalo 
to the right, you just ate what 

531
00:31:42,400 --> 00:31:45,300
was in front of you. 
So it was like a herd of locust 

532
00:31:45,300 --> 00:31:47,800
and they would come through and 
they would eat everything and 

533
00:31:47,900 --> 00:31:50,600
They would till the soil and 
they would transfer the energy 

534
00:31:50,600 --> 00:31:55,400
from their feet into the soil 
and poop and pee and mix. 

535
00:31:55,400 --> 00:31:59,600
The biology from their stomach 
into that in, do into the soil 

536
00:31:59,800 --> 00:32:03,700
and there's a counts from the US
Cavalry that say, you know, 

537
00:32:03,700 --> 00:32:07,200
they'd fought, they'd be coming 
out here to, you know, do 

538
00:32:07,200 --> 00:32:09,500
whatever. 
And they would they would get 

539
00:32:09,500 --> 00:32:12,000
behind a herd of buffalo and 
they said our horses, almost 

540
00:32:12,000 --> 00:32:15,100
starved to death because they 
didn't see a blade of grass for 

541
00:32:15,100 --> 00:32:19,500
three for three days. 
So that's like, that's really 

542
00:32:19,500 --> 00:32:21,700
something that's like basically 
the equivalent of plowing 

543
00:32:21,900 --> 00:32:25,700
plowing it but but not really 
pulling it. 

544
00:32:25,700 --> 00:32:30,700
So and so we that's the way, but
we can like, when we're looking 

545
00:32:30,700 --> 00:32:34,000
at like, what the heck's going 
on, we have commercial social 

546
00:32:34,000 --> 00:32:37,300
agriculture organic like 
regenerative. 

547
00:32:37,300 --> 00:32:40,200
Like the one thing we should be 
able to all agree on is like 

548
00:32:40,200 --> 00:32:45,100
nature is perfect in a really 
weird world where we're all just

549
00:32:45,100 --> 00:32:48,200
questioning like who's lying. 
What's the Truth. 

550
00:32:48,200 --> 00:32:50,800
It seems like everybody's pretty
much lying at this point because

551
00:32:50,800 --> 00:32:53,800
words are so Hollow. 
We don't really have to question

552
00:32:53,800 --> 00:32:58,000
nature and so when it comes to 
the west and the Arid West in 

553
00:32:58,000 --> 00:33:01,100
the bison and that relationship 
between the bison and the grass,

554
00:33:01,400 --> 00:33:03,500
that's the closest thing to the 
truth that we had. 

555
00:33:03,600 --> 00:33:07,600
And so, that grazing strategy 
was a high-intensity low time 

556
00:33:07,600 --> 00:33:09,200
duration. 
The herd would come through. 

557
00:33:09,300 --> 00:33:11,900
They would eat it all off and 
they would just keep on moving, 

558
00:33:11,900 --> 00:33:14,700
right? 
And so, the Bison were all 

559
00:33:15,700 --> 00:33:19,100
massacred round about. 70s out 
here. 

560
00:33:19,200 --> 00:33:24,400
They're pretty much gone. 
And so then we saw these, we saw

561
00:33:24,500 --> 00:33:27,800
massive cattle, herds coming 
from the from the South Houston,

562
00:33:27,800 --> 00:33:31,700
Texas and they come up here. 
And but the difference was those

563
00:33:31,700 --> 00:33:34,700
were also a high intensity low 
time duration. 

564
00:33:34,900 --> 00:33:38,100
But the difference was there was
no period of rest. 

565
00:33:38,300 --> 00:33:40,800
So the Bison would come through 
one year. 

566
00:33:41,000 --> 00:33:44,900
The next year they would they go
a different direction so they 

567
00:33:44,900 --> 00:33:47,700
would let everything rest and it
would let it rest for 2 to 3. 

568
00:33:47,900 --> 00:33:49,700
Ears. 
Well, so there's big herds were 

569
00:33:49,700 --> 00:33:53,400
coming up for, you know, 15, 20 
years, there was Zero rest. 

570
00:33:53,400 --> 00:33:55,000
It was just Hammer, Hammer 
Hammer. 

571
00:33:55,400 --> 00:33:58,000
And then we started seeing 
little civilizations and 

572
00:33:58,000 --> 00:34:01,100
Villages and townships starting 
to take shape up here in 

573
00:34:01,100 --> 00:34:03,400
Wyoming, and there was no 
fences. 

574
00:34:03,400 --> 00:34:06,600
So, people would just they have 
their herds in their herds, just

575
00:34:06,600 --> 00:34:11,400
lived out around town, and same 
thing. 

576
00:34:11,600 --> 00:34:14,699
Kind there were just, there was 
no rest period. 

577
00:34:14,800 --> 00:34:20,400
So then in 1934, The US 
government recognized that there

578
00:34:20,400 --> 00:34:23,500
was a problem with the grazing 
and that, you know, we've 

579
00:34:23,500 --> 00:34:26,800
experienced in the extreme 
degradation of our soils. 

580
00:34:27,199 --> 00:34:30,300
So they enacted the Taylor, what
is called the Taylor grazing 

581
00:34:30,300 --> 00:34:32,400
act? 
So that basically cut the whole 

582
00:34:32,400 --> 00:34:36,199
West into a piece of pies and 
said, okay, each Rancher you're 

583
00:34:36,199 --> 00:34:39,300
going to get this Mount this 
this piece of you land, you get 

584
00:34:39,300 --> 00:34:43,699
to manage and this many cows but
what that did is it it 

585
00:34:43,699 --> 00:34:48,199
basically, it's the opposite of 
the high intensity low time. 

586
00:34:48,400 --> 00:34:52,600
Aggravation it's low intensity 
High Time duration. 

587
00:34:52,600 --> 00:34:55,900
So we have these permits and we 
go out and we turn our cows that

588
00:34:55,900 --> 00:34:58,500
out and they get to stay there 
for an extended period of time 

589
00:34:58,500 --> 00:35:01,000
and it's basically the exact 
opposite. 

590
00:35:01,000 --> 00:35:04,400
And so what we are seeing there 
is a study that just came out by

591
00:35:04,400 --> 00:35:10,000
the Bureau of Land Management 
and we see it shows is the 

592
00:35:10,000 --> 00:35:12,700
40-year study and shows 
continued degradation of our 

593
00:35:12,707 --> 00:35:16,300
Arrangement continued 
degradation or lower water 

594
00:35:16,300 --> 00:35:19,800
quality. 
So I guess I point going back to

595
00:35:19,808 --> 00:35:22,400
what we initially started 
talking before I get to rent in.

596
00:35:22,408 --> 00:35:26,800
Here was the, you know, this 
this push against, you know, the

597
00:35:26,800 --> 00:35:30,200
cows in the climate is. 
It's like, it's not the cows 

598
00:35:30,200 --> 00:35:33,800
fault, cows are getting blamed 
for the degradation of our soils

599
00:35:33,800 --> 00:35:38,200
in the west, it's not the cows, 
it's the management and it's how

600
00:35:38,200 --> 00:35:42,100
the, how it's being grazed. 
And so when we take the animals 

601
00:35:42,100 --> 00:35:46,500
off of the land, what happens is
we lose, we lose the our 

602
00:35:46,500 --> 00:35:50,100
nutrient cycling like He's I 
don't see a proposal for anybody

603
00:35:50,100 --> 00:35:53,200
to bring the Bison back and even
if you did without the 

604
00:35:53,200 --> 00:35:57,700
Predators, with the heard in the
migration through that is the 

605
00:35:57,700 --> 00:35:59,000
key. 
It doesn't matter. 

606
00:35:59,000 --> 00:36:01,900
If you've got bison on your land
or cows, if they're not moving 

607
00:36:01,900 --> 00:36:05,100
in a high intensity low, time 
duration grazing, pattern, 

608
00:36:05,300 --> 00:36:08,300
that's the problem. 
And so if you take those animals

609
00:36:08,300 --> 00:36:12,000
off the land completely, now all
of a sudden you have grass 

610
00:36:12,000 --> 00:36:16,100
that's growing up, it's, you 
know, and nothing's consuming 

611
00:36:16,100 --> 00:36:18,100
it. 
So the nutrients in that grass 

612
00:36:18,100 --> 00:36:21,100
are Longer getting put back in 
sped up. 

613
00:36:21,100 --> 00:36:24,100
So that the process and animal 
eats grass the microbes 

614
00:36:24,100 --> 00:36:27,200
understood enter stomach break 
it down, and return it to the 

615
00:36:27,200 --> 00:36:29,600
soil. 
You know, they poop on the 

616
00:36:29,600 --> 00:36:32,400
ground and then the bugs, the 
dung beetles, they move it back 

617
00:36:32,400 --> 00:36:34,600
into the soil. 
So there's this whole natural 

618
00:36:34,600 --> 00:36:39,200
ecosystem in cycle that stops. 
And so now you just have yellow 

619
00:36:39,200 --> 00:36:42,800
grass, that's above the ground 
and it's less. 

620
00:36:42,800 --> 00:36:45,000
So they basically they call that
fallow. 

621
00:36:45,300 --> 00:36:48,000
And so, all that carbon, that's 
in that grass. 

622
00:36:48,300 --> 00:36:52,100
That's not being returned to the
soil, in the carbon Storage 

623
00:36:52,100 --> 00:36:54,900
Bank. 
It's just oxidizing and going up

624
00:36:54,900 --> 00:36:57,400
into the atmosphere. 
So all these individuals that 

625
00:36:57,400 --> 00:37:00,000
say cows are bad for the 
environment, like I'm not 

626
00:37:00,000 --> 00:37:02,000
talking about the feedlots, 
that's a different whole 

627
00:37:02,000 --> 00:37:06,600
different situation, but on a 
range range, setting cows are 

628
00:37:06,600 --> 00:37:10,600
necessary. 
Cows are 100% necessary for the 

629
00:37:10,600 --> 00:37:13,800
nutrient cycling or else. 
You want to talk about a climate

630
00:37:13,800 --> 00:37:16,800
disaster if that's real. 
I'm not smart enough to know 

631
00:37:16,800 --> 00:37:21,800
these things but if it is Real. 
I feel like grass oxygen carbon 

632
00:37:21,800 --> 00:37:26,800
oxidizing into the atmosphere is
a much bigger problem, but you 

633
00:37:26,800 --> 00:37:29,400
know who knows? 
Now I would totally give me 

634
00:37:29,400 --> 00:37:31,400
everything you've said and I 
would assume the soil 

635
00:37:31,400 --> 00:37:36,100
degradation that comes from this
low intensity High, duration 

636
00:37:36,200 --> 00:37:40,100
management that is currently in 
place still while not optimal 

637
00:37:40,100 --> 00:37:43,000
pales in comparison to the soil 
degradation that occurs as a 

638
00:37:43,000 --> 00:37:45,100
result of mono crop Tegra 
culture. 

639
00:37:45,900 --> 00:37:48,600
Yeah. 
Yeah, I would agree and I mean, 

640
00:37:48,600 --> 00:37:52,500
we don't feed grain to our 
animals and I don't inherently 

641
00:37:52,500 --> 00:37:56,400
have a problem, feeding grain. 
You know, I don't see real 

642
00:37:56,400 --> 00:38:00,500
problem feeding grain to cows, 
like feeding corn to cows. 

643
00:38:00,500 --> 00:38:04,300
I'm not down with the GMO thing.
We don't feed feed grains to our

644
00:38:04,300 --> 00:38:09,700
cows, but the real problem I 
have with with, with grazing, 

645
00:38:09,700 --> 00:38:13,300
those grains, is that the act of
grazing a mono crop and all the 

646
00:38:13,300 --> 00:38:16,300
yuck that has to go into that, 
the, you know, the Calls and 

647
00:38:17,400 --> 00:38:20,500
it's just man, the erosion. 
I've seen I've seen Fields where

648
00:38:20,500 --> 00:38:23,900
guys guys above us are 
irrigating it and it's just 

649
00:38:23,900 --> 00:38:26,800
they've got corn in the ground 
and the creek, the from their 

650
00:38:26,800 --> 00:38:30,200
run, off the Creeks just turns 
brown, or I guess more red. 

651
00:38:30,200 --> 00:38:34,000
We've got red dirt out here but 
just the the erosion. 

652
00:38:34,700 --> 00:38:39,000
And it I really think that the 
majority of this is just a lack 

653
00:38:39,000 --> 00:38:41,500
of Education. 
When I first ran into 

654
00:38:41,600 --> 00:38:45,400
regenerative agriculture, It was
like, I've been a ranch or my 

655
00:38:45,400 --> 00:38:47,800
whole life and I thought I'd, 
you know, it's about time you 

656
00:38:47,800 --> 00:38:49,900
think you know it all, you know,
get ready. 

657
00:38:50,100 --> 00:38:53,200
You're going to get a good seat.
Your you get ready to learn 

658
00:38:53,200 --> 00:38:56,000
something. 
And I learned about Isis got 

659
00:38:56,000 --> 00:38:59,500
into regenerative agriculture 
and I'm like, holy smokes like 

660
00:38:59,800 --> 00:39:04,000
I've been doing it wrong and 
it's like until it. 

661
00:39:04,500 --> 00:39:07,200
But a lot of people aren't 
willing to even admit that 

662
00:39:07,200 --> 00:39:09,700
because it's like it's a real 
ego gut check. 

663
00:39:10,000 --> 00:39:13,600
You got to be able to admit that
you did something wrong. 

664
00:39:14,100 --> 00:39:16,300
Yeah. 
And lots of folks aren't willing

665
00:39:16,300 --> 00:39:19,500
to do that but it's actually 
it's a really empowering thing 

666
00:39:19,500 --> 00:39:22,800
because when you admit you're 
doing something wrong and really

667
00:39:22,900 --> 00:39:26,100
like back up and correct it and 
move forward, you're really 

668
00:39:26,100 --> 00:39:30,000
living, you're really living in 
more of a truth than you were 

669
00:39:30,000 --> 00:39:34,600
before and that feels that feels
a lot better, you know? 

670
00:39:34,900 --> 00:39:38,500
And I would imagine that 
transitioning from a tree, you 

671
00:39:38,500 --> 00:39:43,200
know, conventional method of 
raising these beef cattle and 

672
00:39:43,700 --> 00:39:46,500
Processing them. 
And then transitioning from that

673
00:39:46,500 --> 00:39:50,000
to a regenerative. 
Agriculture model is not a 

674
00:39:50,000 --> 00:39:51,900
trivial thing. 
That is not something that is 

675
00:39:51,908 --> 00:39:55,100
not a very agile, maneuver right
there. 

676
00:39:56,200 --> 00:39:57,600
Yeah. 
I mean, it's just this, you 

677
00:39:57,600 --> 00:40:02,300
know, it's just a commitment to 
in a trajectory you know, you're

678
00:40:02,300 --> 00:40:05,300
never, I don't think you're ever
going to be where you want to 

679
00:40:05,300 --> 00:40:10,400
be, but it's just like a 
commitment to try, you know, to 

680
00:40:10,400 --> 00:40:15,700
try to move that direction and I
mean for folks that are for 

681
00:40:15,700 --> 00:40:18,500
folks that love a good 
challenge, it's really great 

682
00:40:18,500 --> 00:40:21,800
because you're always learning 
and you know and it that's what 

683
00:40:21,800 --> 00:40:26,300
we noticed from when we when we 
sent in our progression of 

684
00:40:26,300 --> 00:40:31,400
Trance transformation from more 
or less commodity to more 

685
00:40:31,400 --> 00:40:37,300
regenerative, you know, there's 
these two its regenerative is 

686
00:40:37,300 --> 00:40:42,300
more of a flow than a force and 
a lot of things and commodity 

687
00:40:42,300 --> 00:40:45,800
agriculture are First, you know,
it's just like you think about 

688
00:40:45,800 --> 00:40:49,800
Mono crop Agriculture and we're 
in nature. 

689
00:40:50,800 --> 00:40:55,700
Do we, you know, you never see 
one one, specific species just 

690
00:40:55,700 --> 00:40:58,700
growing prevalent without 
something else in the? 

691
00:40:58,707 --> 00:41:00,600
I mean, it's not a healthy 
ecosystem. 

692
00:41:00,700 --> 00:41:03,900
Yeah, and, you know, with these 
sprays and all these chemicals, 

693
00:41:03,900 --> 00:41:06,900
I think that's I think those are
the real problems, you know. 

694
00:41:06,900 --> 00:41:10,000
I think that's just a tragedy. 
We don't even know. 

695
00:41:10,400 --> 00:41:13,800
You know, you go take a 
submarine ride in Maui and at 

696
00:41:13,800 --> 00:41:18,800
all the, the dead coral. 
You know, there's a reason and 

697
00:41:18,800 --> 00:41:21,600
it's coming from somewhere, you 
know? 

698
00:41:21,900 --> 00:41:26,600
And I think that these two the 
chemicals time will tell that 

699
00:41:26,600 --> 00:41:29,900
that's that's going to be. 
We're going to really regret 

700
00:41:29,900 --> 00:41:34,300
that yeah, as far as just, you 
know, species degradation and 

701
00:41:34,600 --> 00:41:39,500
her own own human human health. 
I totally agree, man. 

702
00:41:39,800 --> 00:41:44,400
So what does a, what is a day in
the life look like at your 

703
00:41:44,400 --> 00:41:46,500
Ranch? 
What species, what breed of 

704
00:41:46,600 --> 00:41:51,100
cattle yoson but we just we 
pretty much raised Blac, Black 

705
00:41:51,100 --> 00:41:55,200
Angus, Black Angus, Cattle. 
Okay, so what is the the life 

706
00:41:55,200 --> 00:42:02,400
cycle for a typical Black Angus,
on your Ranch look like, I mean 

707
00:42:02,600 --> 00:42:04,500
it's you know, will start 
spring. 

708
00:42:04,800 --> 00:42:07,800
We start calving in the spring. 
You know, when when things are 

709
00:42:07,808 --> 00:42:12,500
when it's nice out in the grass 
starts to grow, we start calving

710
00:42:12,500 --> 00:42:18,000
and you know typically they stay
with their moms until like step 

711
00:42:18,000 --> 00:42:22,000
10, December, October. 
And that's that's when we wean. 

712
00:42:22,000 --> 00:42:23,800
So we'll be we'll have them out 
in. 

713
00:42:24,100 --> 00:42:27,900
It's called The Badlands it used
to be really good lands but in 

714
00:42:28,200 --> 00:42:31,800
past degradation it's called the
Badlands now but We'll spend our

715
00:42:31,800 --> 00:42:36,200
Springs out there and then kind 
of transition as it warms up in 

716
00:42:36,200 --> 00:42:39,600
the throughout the summer, 
transition to go up country and 

717
00:42:39,600 --> 00:42:42,200
get up onto the mountain. 
The Big Horn, mountains and 

718
00:42:42,200 --> 00:42:44,300
graze that. 
And then about the time, right 

719
00:42:44,300 --> 00:42:47,500
before, snow starts to fly. 
We'll come back off the 

720
00:42:47,500 --> 00:42:52,200
mountain, we in the calves and 
then, you know, decide where, 

721
00:42:52,200 --> 00:42:54,100
which direction we're going with
them. 

722
00:42:54,100 --> 00:42:58,700
If we're going to, you know, 
graze them on fields or or sell 

723
00:42:58,700 --> 00:43:00,700
them outright or what we're 
going to do. 

724
00:43:00,800 --> 00:43:03,600
And then Just kind of you just 
kind of repeat the site. 

725
00:43:03,600 --> 00:43:07,800
Repeat the cycle, this is ours, 
what the day, what the Day 

726
00:43:07,800 --> 00:43:09,300
brings man. 
We never know. 

727
00:43:09,500 --> 00:43:11,700
He is wake up and figure it out.
Yeah. 

728
00:43:11,700 --> 00:43:15,800
It's you're just dealing with 
animals and nature and anytime, 

729
00:43:15,800 --> 00:43:18,900
you know, we try to make plans 
but invariably, they always get 

730
00:43:18,900 --> 00:43:21,400
blown up. 
So we tried to make plans, but 

731
00:43:21,400 --> 00:43:23,900
you just, you have to be really 
good to be in pretty good 

732
00:43:23,900 --> 00:43:25,500
Rancher. 
You have to be really good at 

733
00:43:25,500 --> 00:43:31,100
the audible and you just, you 
know, kind of being able to goo 

734
00:43:31,200 --> 00:43:37,600
To operate with some calm in the
chaos times, like today, you 

735
00:43:37,600 --> 00:43:40,800
know, it's 20 below zero. 
It's relaxed could all right, 

736
00:43:40,800 --> 00:43:44,900
we're gonna, we're gonna do more
things, more things, you know, 

737
00:43:45,000 --> 00:43:47,100
how to House freeze at one of 
our tenant houses? 

738
00:43:47,100 --> 00:43:49,000
Froze up. 
Couldn't get some trucks to 

739
00:43:49,000 --> 00:43:51,500
start. 
So we're just the, you just kind

740
00:43:51,500 --> 00:43:55,100
of see where you need to be, 
what kind of workers you'll 

741
00:43:55,100 --> 00:43:57,100
typically have commanded. 
Like, how many hands you have 

742
00:43:57,100 --> 00:43:59,800
out there that just wanting to 
be there and be like living the 

743
00:43:59,800 --> 00:44:04,500
cowboy life? 
You know, it's it's tough man. 

744
00:44:04,500 --> 00:44:09,000
I mean we've had we've had a lot
of guys come through. 

745
00:44:09,200 --> 00:44:13,300
I think the most depressing part
of it is you can't like we can't

746
00:44:13,300 --> 00:44:18,100
pay people, you know you can't 
pay somebody I think going right

747
00:44:18,100 --> 00:44:23,500
going wage for a solid Hired 
Hand is and we pay pretty good 

748
00:44:23,500 --> 00:44:29,800
is you know, to 2000 to 2500 
dollars a month and so people 

749
00:44:29,800 --> 00:44:33,000
that are, you know, And I'm not 
trashing on it. 

750
00:44:33,000 --> 00:44:37,400
But typically the the folks that
are really migrate to this type 

751
00:44:37,400 --> 00:44:43,700
of work, are, you know, most of 
those types of individuals and I

752
00:44:43,700 --> 00:44:46,100
might get in trouble for saying 
this, but most of them need more

753
00:44:46,100 --> 00:44:50,400
of a life coach than, oh, shoot.
Sorry about that, they need more

754
00:44:50,400 --> 00:44:54,600
of a life coach than they do. 
You know, a job just because 

755
00:44:54,600 --> 00:44:56,500
it's low paying. 
So anybody that's kind of got 

756
00:44:56,500 --> 00:45:01,500
their their ducks in a row and 
are high operating Like they 

757
00:45:01,500 --> 00:45:04,700
move on to where they can make 
some money and but because 

758
00:45:04,700 --> 00:45:07,800
agriculture is soda such a 
depressed market. 

759
00:45:07,800 --> 00:45:11,000
Like we can, you can't afford to
pay somebody, you know, five 

760
00:45:11,000 --> 00:45:12,900
thousand dollars a month. 
Yeah. 

761
00:45:13,000 --> 00:45:19,100
And so you know we just you just
kind of do we lean on family, a 

762
00:45:19,107 --> 00:45:23,700
lot to help and being kind of 
what this regenerative 

763
00:45:23,700 --> 00:45:26,300
regenerative thing. 
We're really leaning more 

764
00:45:26,300 --> 00:45:29,800
towards you. 
No less. 

765
00:45:31,200 --> 00:45:35,000
Working more with late nature. 
Try to take trip taking the 

766
00:45:35,000 --> 00:45:38,700
labor out, staying out of the 
tractors, just letting nature 

767
00:45:38,700 --> 00:45:41,800
take its course and you know, 
let us point us in the direction

768
00:45:41,800 --> 00:45:44,700
of like where we need to be. 
No 100% man. 

769
00:45:44,800 --> 00:45:47,300
Makes a lot of sense. 
I'd love to dive into some of 

770
00:45:47,300 --> 00:45:51,000
the, the Nuance about the 
quality of your beef. 

771
00:45:51,000 --> 00:45:53,400
So like you said, before we 
start recording that, you just 

772
00:45:53,400 --> 00:45:56,700
got some, some lab tests on the 
Omega profiles that right? 

773
00:45:57,500 --> 00:46:00,900
Yeah, we did. 
So, it was over a year ago, we 

774
00:46:00,900 --> 00:46:04,500
sent we sent our beef and sent 
some samples in. 

775
00:46:04,500 --> 00:46:08,600
I think we sent three different 
samples in from 32 separate 

776
00:46:08,600 --> 00:46:15,300
animals, send it into the Bayou,
nutrient food Association, and I

777
00:46:15,308 --> 00:46:19,800
would give a big shout-out to 
those guys and dr. 

778
00:46:19,800 --> 00:46:26,400
Stephen Van Vliet Fred, Fred 
provenza, I think, Mark hymens 

779
00:46:26,400 --> 00:46:31,700
involved in In Dane, kittridge 
they. 

780
00:46:31,700 --> 00:46:35,700
So they've got a whole system 
and I don't even want to you 

781
00:46:35,700 --> 00:46:38,500
know, butcher it for him. 
But anyway we sent them our beef

782
00:46:38,500 --> 00:46:42,200
and they sent us are our 
nutrient nutritionals back and 

783
00:46:42,200 --> 00:46:47,900
basically comparing our beef to 
also that they have a an 

784
00:46:47,900 --> 00:46:51,700
established grass-fed database, 
and then they have a grain fed 

785
00:46:51,700 --> 00:46:56,400
database. 
And yells was just light years 

786
00:46:56,400 --> 00:46:59,800
ahead of everybody else. 
Well, I mean, I don't know. 

787
00:46:59,800 --> 00:47:03,600
I don't want to brag too much 
about what, what our, how our 

788
00:47:03,600 --> 00:47:05,600
animals did. 
But they yeah, they were their 

789
00:47:05,600 --> 00:47:09,300
exceptional, you know, we ranked
in the very highest percentiles,

790
00:47:09,300 --> 00:47:13,500
as far as all the beef that's 
been, you know, that they've 

791
00:47:13,500 --> 00:47:15,400
looked at it. 
So, I don't know the size of 

792
00:47:15,408 --> 00:47:17,800
their database. 
I think they've they've done, 

793
00:47:17,800 --> 00:47:22,000
you know, hundreds of samples 
across the United States, but as

794
00:47:22,000 --> 00:47:26,200
far as the Omega, I think it's 
and I sometimes I get this 

795
00:47:26,200 --> 00:47:30,100
backwards, so correct me if 
Wrong is that the Omega 6 to 3 

796
00:47:30,100 --> 00:47:34,300
Ratio or the 326? 
So you typically want to see a 

797
00:47:34,300 --> 00:47:38,600
higher, it's typical to see 
higher omega-6 than omega-3. 

798
00:47:38,600 --> 00:47:41,400
So anything, that consumers can 
do to intake more. 

799
00:47:41,400 --> 00:47:45,500
Omega-3 relative to omega-6 is 
generally good, okay? 

800
00:47:45,500 --> 00:47:52,100
So it was a 10 to 1 on the 32, 
on the 623, so basically, they 

801
00:47:52,100 --> 00:47:56,300
said they told us, the 
scientists told us that our our 

802
00:47:57,100 --> 00:48:01,900
rate R Omega A 6 to 3 ratio was 
three, almost three and a half 

803
00:48:01,900 --> 00:48:07,600
times more healthy when compared
to the average grass, 

804
00:48:07,600 --> 00:48:10,900
grass-finished beef. 
So you're ahead of the, the 

805
00:48:10,900 --> 00:48:13,500
other, your head of the people 
that are ahead of the charge. 

806
00:48:13,500 --> 00:48:15,400
So you're you're a winner among 
the winners. 

807
00:48:15,400 --> 00:48:19,700
Yeah, yeah. 
And then with the, you know, so 

808
00:48:19,700 --> 00:48:25,400
there are some other interesting
statistics, the essential our 

809
00:48:25,400 --> 00:48:30,000
beef, exhibited, 70% higher, 
Fire in was it seventy percent 

810
00:48:30,000 --> 00:48:35,200
higher in essential amino acids,
80% higher and non-essential, 

811
00:48:35,200 --> 00:48:38,200
amino acids than other 
grass-finished beef? 

812
00:48:39,600 --> 00:48:44,600
Um and the really cool one with 
the the phytonutrient. 

813
00:48:44,600 --> 00:48:47,300
So I want to talk about the 
phytonutrients because this is 

814
00:48:47,300 --> 00:48:48,900
we're still kind of geeking out 
over it. 

815
00:48:48,900 --> 00:48:53,500
I think it's really cool. 
Maybe everybody saw like kissed 

816
00:48:53,500 --> 00:48:57,800
a girl I think it was Diana. 
Rogers did the documentary, 

817
00:48:58,100 --> 00:49:00,500
leave us kiss the ground. 
They're talking about, you know,

818
00:49:00,500 --> 00:49:03,100
the difference between 
grass-finished and grain 

819
00:49:03,100 --> 00:49:05,900
finished beef, and they 
basically came down to like 

820
00:49:05,900 --> 00:49:08,500
their other than the Omega 
differences. 

821
00:49:08,500 --> 00:49:11,500
There wasn't Much of a 
difference but since that time 

822
00:49:11,500 --> 00:49:15,200
there's new information has been
released and it pertains to 

823
00:49:15,200 --> 00:49:18,000
phytonutrients. 
And so by nutrient food 

824
00:49:18,000 --> 00:49:22,000
Association and dr. 
Stephen Van Vliet those folks. 

825
00:49:23,200 --> 00:49:28,700
Hold on a second. 
Those folks are really leading 

826
00:49:28,700 --> 00:49:32,600
the charge, and so 
phytonutrients are basically 

827
00:49:32,600 --> 00:49:39,500
defined as metabolites or 
chemicals, that are unique to 

828
00:49:39,500 --> 00:49:44,900
different plants and basically, 
all the Florida that's out there

829
00:49:44,900 --> 00:49:47,900
in the universe, right? 
They've identified, I think over

830
00:49:47,900 --> 00:49:52,500
26,000 different phytonutrients.
And so, each plant has got a 

831
00:49:52,508 --> 00:49:54,900
chemical signature that is 
unique to it. 

832
00:49:55,600 --> 00:50:00,100
Depending Species. 
So, the theory is that the more 

833
00:50:00,400 --> 00:50:03,400
you are, what you eat, the 
animal is what idiots, so the 

834
00:50:03,400 --> 00:50:08,600
more diverse and animals diet. 
The more of these phytonutrients

835
00:50:08,600 --> 00:50:13,100
are going to be stored in the 
fats and so, they really don't 

836
00:50:13,100 --> 00:50:15,100
know. 
Like, they just they have not 

837
00:50:15,100 --> 00:50:18,700
been studied at all, but they've
been shown. 

838
00:50:18,700 --> 00:50:22,100
There's a ton of Promise a lot 
of it has got like, 

839
00:50:22,100 --> 00:50:25,400
antioxidants. 
I mean, it's I was explained to 

840
00:50:25,400 --> 00:50:27,400
me basically. 
Be like it's going like going 

841
00:50:27,400 --> 00:50:30,900
into the jungle and saying does 
this does that plant cure cancer

842
00:50:31,200 --> 00:50:34,800
like we have no idea because 
they haven't even been studied 

843
00:50:35,000 --> 00:50:37,400
and I was talking to dr. 
Van Vliet and he says with the 

844
00:50:37,400 --> 00:50:42,600
technology we have that he 
basically feels that they're 

845
00:50:42,600 --> 00:50:47,600
only seeing about five percent 
of what's actually in the food. 

846
00:50:47,600 --> 00:50:50,300
So like to look at your food and
look at the like turn around the

847
00:50:50,300 --> 00:50:54,300
back of your, you know, your on 
your label when you buy 

848
00:50:54,300 --> 00:50:57,200
something from the store, you 
look at the The the ingredients 

849
00:50:57,300 --> 00:51:00,300
and you just see the carbs and 
protein and sugars and 

850
00:51:00,300 --> 00:51:04,900
carbohydrates, like it's so 
there is so much more to food. 

851
00:51:06,100 --> 00:51:10,900
Then we even know. 
And so this, this stuff matters.

852
00:51:11,000 --> 00:51:16,200
So fighter nutrients is this new
charge that's being pushed, it's

853
00:51:16,200 --> 00:51:18,400
like kind of this. 
The tip of the spear in terms 

854
00:51:18,400 --> 00:51:22,700
of, you know, differentiating 
between grass and grain. 

855
00:51:22,700 --> 00:51:25,100
Because when an animal is eating
a grain finish diet, they're 

856
00:51:25,100 --> 00:51:27,900
pretty much limited to, you 
know, three or four different 

857
00:51:27,900 --> 00:51:31,500
plants. 
You know, some grain, some 

858
00:51:31,500 --> 00:51:35,600
Alfalfa for protein and, you 
know, straw, or or You know, 

859
00:51:35,700 --> 00:51:38,200
beet pulp or something for 
filler. 

860
00:51:38,400 --> 00:51:42,800
But they're very limited whereas
an animal that's out eating 

861
00:51:42,800 --> 00:51:46,000
grasses. 
There they have a lot higher. 

862
00:51:47,200 --> 00:51:51,000
They've got an access to a lot 
more of diverse of a diet. 

863
00:51:51,000 --> 00:51:53,700
And then to even split that hair
down and you're like well, an 

864
00:51:53,700 --> 00:51:57,100
animal eating on an irrigated 
pasture where there's like, you 

865
00:51:57,100 --> 00:52:00,300
know, four or five different 
planted grass, has compared to 

866
00:52:00,300 --> 00:52:03,900
animals like we're doing, that 
are out there out, living on 

867
00:52:04,100 --> 00:52:07,700
native range. 
There's, you know, lots of 

868
00:52:07,700 --> 00:52:10,600
different plants and sedges and 
they get a little bit of pollen 

869
00:52:10,600 --> 00:52:14,200
from the sagebrush and, you 
know, a bite of some wild 

870
00:52:14,200 --> 00:52:17,000
flowers like all that stuff 
matters in it. 

871
00:52:17,000 --> 00:52:18,900
It really makes sense to me 
because I'm like, well, that's 

872
00:52:18,900 --> 00:52:23,900
kind of what we evolved eating 
was, you know, Wild game and so 

873
00:52:23,900 --> 00:52:26,000
they're eating much more of a 
diverse diet. 

874
00:52:26,100 --> 00:52:28,900
So, when they started measuring 
the phyto, nutrient density of 

875
00:52:28,900 --> 00:52:34,500
our beef, our beef stacked up, 
we were six, we measured 64 

876
00:52:34,500 --> 00:52:37,200
percent. 
Higher and phytonutrients than 

877
00:52:37,200 --> 00:52:40,900
the average grass-finished beef.
And this is the one that just 

878
00:52:40,900 --> 00:52:43,100
tipped me over. 
When they were comparing our 

879
00:52:43,100 --> 00:52:47,000
beef to the average grain 
finished beef, we scored two 

880
00:52:47,000 --> 00:52:50,400
hundred and thirty nine percent 
higher in in phyto, nutrient 

881
00:52:50,400 --> 00:52:53,100
density. 
Wow, that's crazy, man, and I 

882
00:52:53,107 --> 00:52:54,600
bet, yeah, they have a lot 
better too. 

883
00:52:55,500 --> 00:52:57,200
Oh, man. 
I mean, it's like, yeah, if 

884
00:52:57,200 --> 00:53:00,100
you've never if you've never 
tried our beef before, I mean, 

885
00:53:00,100 --> 00:53:04,200
we hear it all the time. 
It's just like, it's much more 

886
00:53:04,200 --> 00:53:07,700
akin to you. 
You know, like wild game, you 

887
00:53:07,700 --> 00:53:11,800
know, just because it has more 
nutrient density and maybe for 

888
00:53:11,800 --> 00:53:14,700
your listeners, I don't. 
This is kind of commonplace for 

889
00:53:14,700 --> 00:53:18,000
us, but I don't know if people 
understand that but nutrient 

890
00:53:18,000 --> 00:53:21,700
density goes hand-in-hand with 
flavor and aroma. 

891
00:53:22,400 --> 00:53:26,600
So the better something case, 
you know, all the MSG and all 

892
00:53:26,600 --> 00:53:33,100
the chemical stuff aside. 
But the better, but the better 

893
00:53:33,100 --> 00:53:36,500
things taste. 
The typically, the more nutrient

894
00:53:36,500 --> 00:53:42,500
dense it is and that's just like
as we evolve our bodies were you

895
00:53:42,500 --> 00:53:45,700
know, evolved to go towards more
nutrient dense foods. 

896
00:53:45,800 --> 00:53:47,700
Well you can just a guys looking
on your Instagram and you can 

897
00:53:47,700 --> 00:53:50,900
like see the difference to I 
mean the the meat that y'all's 

898
00:53:51,700 --> 00:53:56,500
cattle producing it just it just
a much deeper darker Hue, which 

899
00:53:56,500 --> 00:53:59,300
is similar to what I'm used to 
seeing like with, with deer that

900
00:53:59,300 --> 00:54:01,200
I've killed over the years and 
process, you know, it's just a 

901
00:54:01,200 --> 00:54:04,000
much. 
Much deeper more nutrient-dense 

902
00:54:04,100 --> 00:54:05,800
look. 
Now, a lot of companies are 

903
00:54:05,800 --> 00:54:09,900
dying the meats that it looks 
dark like that, but a wild game 

904
00:54:09,900 --> 00:54:12,800
meets on average just looks. 
So it's something like a deep 

905
00:54:12,800 --> 00:54:14,400
purple as opposed to like a 
pink. 

906
00:54:15,200 --> 00:54:17,900
Yeah, I've heard. 
I've heard that they died me. 

907
00:54:17,900 --> 00:54:23,000
I mean I wouldn't I've never 
seen that but it wouldn't 

908
00:54:23,000 --> 00:54:24,900
surprise me. 
It's too bad. 

909
00:54:25,200 --> 00:54:27,800
What about like Anna, 
antibiotics and hormones and 

910
00:54:27,800 --> 00:54:30,900
things like that. 
I mean, we steer clear that 

911
00:54:30,900 --> 00:54:33,700
obviously we're in the business 
of keeping animals alive. 

912
00:54:33,700 --> 00:54:36,400
So if something you know 
something sick like we 

913
00:54:36,400 --> 00:54:38,200
definitely give it a nearby 
otix. 

914
00:54:38,500 --> 00:54:42,900
But I think the big the big 
difference is that a lot of like

915
00:54:42,900 --> 00:54:47,500
when people are talking about 
the antibiotics, what happens is

916
00:54:47,500 --> 00:54:50,700
like when an animal is sick, 
like you have to try to, you 

917
00:54:50,700 --> 00:54:52,800
have to try to save its life, 
right, right. 

918
00:54:52,800 --> 00:54:57,000
But what happens in the large in
larger confinement operations 

919
00:54:57,300 --> 00:55:04,800
is, it's like a, it's a load. 
And it's very I guess what you 

920
00:55:04,800 --> 00:55:08,200
say it's like prescription is 
more of a prescription like the 

921
00:55:08,200 --> 00:55:11,700
animals aren't even sick yet and
they just start feeding 

922
00:55:11,700 --> 00:55:15,800
everything antibiotic. 
So it's in the ration and they 

923
00:55:15,800 --> 00:55:18,800
just feed it to everything as 
more of like a prevented 

924
00:55:18,900 --> 00:55:23,500
preventative measure to keep 
animals from from getting sick 

925
00:55:24,600 --> 00:55:28,100
and it's, you know, feedlots are
it's messy. 

926
00:55:28,100 --> 00:55:29,700
I mean, I don't know if you have
Kids. 

927
00:55:29,700 --> 00:55:32,100
But I think, I think you I think
I saw you do have kids. 

928
00:55:32,300 --> 00:55:35,500
Yes, sir, putting all the kids, 
you know, and confining them in 

929
00:55:35,500 --> 00:55:38,600
a school setting and guess what?
Like that's what's going to 

930
00:55:38,600 --> 00:55:41,000
happen. 
But we have found that through 

931
00:55:41,000 --> 00:55:44,700
management and not confining 
these animals and let it 

932
00:55:44,800 --> 00:55:49,500
allowing them to roam and you 
know kind of be out and not 

933
00:55:49,800 --> 00:55:53,600
tight and congested like those 
problems just go away. 

934
00:55:53,900 --> 00:55:57,500
Yeah no I really do and hormones
far as hormones go like I've 

935
00:55:57,500 --> 00:56:02,800
heard of a lot of ranchers they 
Put like a hormone pellet in a 

936
00:56:02,800 --> 00:56:06,000
lot of these cattle like on the 
inner ear or something like that

937
00:56:06,000 --> 00:56:08,100
and I don't know what the entire
purpose is. 

938
00:56:08,100 --> 00:56:11,000
There enough is estrogen, I'm 
not sure what hormone is, but 

939
00:56:11,000 --> 00:56:15,200
I'm assuming it's to increase 
growth on some level. 

940
00:56:16,000 --> 00:56:18,100
Yeah, doesn't seem like a smart 
idea, either. 

941
00:56:19,000 --> 00:56:23,200
Well, that was really, that was 
pretty prevalent in like the 80s

942
00:56:23,200 --> 00:56:26,400
and not, I guess maybe the 90s. 
I remember, I remember doing 

943
00:56:26,400 --> 00:56:28,700
that as a kid when we were 
growing up. 

944
00:56:28,700 --> 00:56:31,000
You know, they Called it Ral 
grow and you have to put his 

945
00:56:31,000 --> 00:56:35,500
little pellet and you you know 
they put it in their ear and I 

946
00:56:35,500 --> 00:56:39,900
think they figured it would add,
you know 20 to 30 pounds of gain

947
00:56:39,900 --> 00:56:42,400
on to a calf. 
So I mean really we're talking 

948
00:56:42,400 --> 00:56:46,300
about is like you know, is your 
caste worth twenty dollars more,

949
00:56:46,300 --> 00:56:49,800
which was huge. 
Yeah you know when did when 

950
00:56:49,800 --> 00:56:51,700
you're dealing with such tight? 
Margins? 

951
00:56:51,700 --> 00:56:54,300
It was huge. 
That's kind of gone away. 

952
00:56:54,300 --> 00:56:59,200
I mean we I think out here in 
our area I only know one one. 

953
00:56:59,300 --> 00:57:04,200
Two minutes that that still uses
growth hormones and I don't 

954
00:57:04,200 --> 00:57:06,300
know. 
I mean, I've read it, I've read 

955
00:57:06,300 --> 00:57:08,800
that, you know, the amount of 
hormone that's left in that 

956
00:57:08,800 --> 00:57:10,700
Animal. 
By the time it gets to your 

957
00:57:10,700 --> 00:57:14,900
plate is like there. 
There's there's more hormones in

958
00:57:14,900 --> 00:57:19,000
your chicken then or your I 
think you I think it was that 

959
00:57:19,000 --> 00:57:23,700
the human body produces like 
6,000 times more, that more of 

960
00:57:23,700 --> 00:57:28,100
whatever hormone it was in a day
than, I don't know. 

961
00:57:28,100 --> 00:57:31,200
It I'm not I don't I don't know 
enough to speak to it but it 

962
00:57:31,200 --> 00:57:35,700
seemed like it was pretty 
negligible from the research 

963
00:57:35,700 --> 00:57:38,300
that I did. 
But like I said, I'm just I'm a 

964
00:57:38,300 --> 00:57:40,200
Rancher. 
I'm not really a scientist. 

965
00:57:40,300 --> 00:57:44,900
Well, I think defaulting to as 
natural process as possible with

966
00:57:44,900 --> 00:57:48,900
as few of interventions, as 
possible makes the most sense, 

967
00:57:48,900 --> 00:57:52,300
and it sounds like your cattle 
are pretty much as close to wild

968
00:57:52,300 --> 00:57:57,500
animals as they can be and wild 
forage and living as a wild 

969
00:57:57,500 --> 00:58:00,400
animal would for the most part. 
So, I think, You're pretty dang 

970
00:58:00,400 --> 00:58:04,100
close to home base there. 
Well we're trying man and we're 

971
00:58:04,100 --> 00:58:08,100
just like rib really focused on 
the we're very excited to and 

972
00:58:08,100 --> 00:58:13,700
really grateful to buy nutrient 
food and those folks to to get 

973
00:58:13,700 --> 00:58:17,600
to provide that data for us. 
Because we felt like we've been 

974
00:58:17,600 --> 00:58:20,400
told that our meat taste 
difference and it's like it was 

975
00:58:20,400 --> 00:58:22,500
really just validating to say, 
okay? 

976
00:58:22,600 --> 00:58:26,200
Yeah, we are, we are doing 
something different and so now 

977
00:58:26,200 --> 00:58:29,000
we're just trying to really 
grow, you know, grow larger 

978
00:58:29,200 --> 00:58:33,400
Direct consumer business and 
it's challenging. 

979
00:58:33,400 --> 00:58:36,600
It's very it's very expensive 
but you know FedEx is very 

980
00:58:36,600 --> 00:58:39,900
expensive to ship meat but you 
know there's there are folks 

981
00:58:39,900 --> 00:58:44,400
that really value that you know 
and then you know going into 

982
00:58:44,400 --> 00:58:50,100
next you know 2023 is we're just
really in the planning stages to

983
00:58:50,400 --> 00:58:54,100
take this are grazing are 
grazing management to the next 

984
00:58:54,100 --> 00:58:59,100
level and just really scale up, 
you know, this this grazing and 

985
00:58:59,900 --> 00:59:04,600
You know, as a Rancher, you 
know, your your most important 

986
00:59:04,600 --> 00:59:07,200
things like Do no harm. 
I mean, that should be, that 

987
00:59:07,200 --> 00:59:10,700
should be every ranchers. 
Mantra is Do no harm like we're 

988
00:59:10,700 --> 00:59:13,900
a steward to the land. 
We're here to take care of it, 

989
00:59:13,900 --> 00:59:15,800
you're just going to die. 
So you're basically you're 

990
00:59:15,800 --> 00:59:18,700
borrowing it from your kids. 
So don't totally trash it. 

991
00:59:18,700 --> 00:59:21,000
So that they've got something 
that they can be productive 

992
00:59:21,000 --> 00:59:22,400
with. 
And that's the difference 

993
00:59:22,400 --> 00:59:26,600
between commodity commodity 
agriculture in this chemical 

994
00:59:26,600 --> 00:59:29,200
approach and regenerative 
agriculture. 

995
00:59:29,400 --> 00:59:33,400
You know it's like we've got 500
irrigated Acres out here that we

996
00:59:33,500 --> 00:59:36,100
put up kind of polyculture 
fields. 

997
00:59:36,300 --> 00:59:38,500
There's No Mono crops. 
We're just always planting new 

998
00:59:38,500 --> 00:59:41,900
stuff and really getting into it
but we didn't put any we put on 

999
00:59:41,900 --> 00:59:46,900
zero fertilizers and we don't 
spray any any pesticides on it. 

1000
00:59:47,200 --> 00:59:52,900
And what we're really trying to 
do is grow, grow more grass with

1001
00:59:52,900 --> 00:59:55,200
less inputs which you really 
make sense. 

1002
00:59:55,300 --> 00:59:58,300
Yeah you know because it's like 
20 23 in the input costs have 

1003
00:59:58,300 --> 01:00:01,100
gone through the roof. 
Oof you know, tractor go buy a 

1004
01:00:01,107 --> 01:00:04,500
tractor tire or, you know, a 
tube agrees, we didn't know what

1005
01:00:04,500 --> 01:00:06,600
a tube, the tube agrees cost 
money. 

1006
01:00:06,600 --> 01:00:08,800
It was like, you know, it's so 
small. 

1007
01:00:08,800 --> 01:00:11,400
You didn't even pay attention to
it and then it all of a sudden 

1008
01:00:11,600 --> 01:00:14,400
one day it was like $7 you're 
like holy smokes. 

1009
01:00:14,400 --> 01:00:18,800
Like don't waste the grease and 
Diesel costs and so we're like 

1010
01:00:18,800 --> 01:00:22,300
let's quit using fertilizer and 
let's try to build the by. 

1011
01:00:22,400 --> 01:00:26,700
Let's build the biology let's 
get that back to a healthy 

1012
01:00:26,700 --> 01:00:29,200
biological soils and let's let 
the bacteria. 

1013
01:00:29,300 --> 01:00:34,700
Rhea, mind the Mind amino acids 
and create, you know, nitrogen 

1014
01:00:34,900 --> 01:00:36,400
on its own. 
You know, there's different, 

1015
01:00:36,400 --> 01:00:39,500
there's nine different sources 
of nitrogen, one of them is 

1016
01:00:39,500 --> 01:00:43,100
urea, which is commercial 
commercial, fertilizer that 

1017
01:00:43,100 --> 01:00:47,900
they, you know, use propane and 
fuel to create the rest of them,

1018
01:00:47,900 --> 01:00:49,500
are all they're naturally 
occurring. 

1019
01:00:49,500 --> 01:00:53,700
If you have the healthy biology 
to break those downs and 

1020
01:00:53,700 --> 01:00:57,100
enabling those ecosystems, I 
mean, they they say that 

1021
01:00:57,100 --> 01:01:02,600
there's, you know there's as 
much There's more life in a 

1022
01:01:02,600 --> 01:01:05,800
handful of Health biologically 
healthy soil. 

1023
01:01:06,000 --> 01:01:10,100
Then there is an all all 
terrestrial life above ground. 

1024
01:01:10,300 --> 01:01:14,800
I mean, it's basically, it's 
like the stars but in Reverse it

1025
01:01:14,800 --> 01:01:17,700
is like kind of a crazy thing. 
Craig, try to rape wrap your 

1026
01:01:18,000 --> 01:01:21,400
wrap your head around, but you 
know, it just it makes sense. 

1027
01:01:21,400 --> 01:01:25,500
Like people were Grace raising 
food way before, you know, it 

1028
01:01:25,500 --> 01:01:28,000
came in a jug and there was an 
application. 

1029
01:01:28,400 --> 01:01:31,600
No, I just I go back to this the
chemicals, man. 

1030
01:01:31,600 --> 01:01:34,900
I think these chemicals, I think
it's going to be the we're going

1031
01:01:34,900 --> 01:01:36,900
to look back. 
He who knows? 

1032
01:01:36,900 --> 01:01:40,200
With a lot of us are already 
waking looking back and 

1033
01:01:40,200 --> 01:01:43,400
regretting it. 
But I think the masses will look

1034
01:01:43,400 --> 01:01:46,400
back and be like man that we 
blew it. 

1035
01:01:46,600 --> 01:01:49,700
You look at like their studies 
down there, on the Mississippi 

1036
01:01:49,700 --> 01:01:52,100
like the last 60 miles of the 
Mississippi. 

1037
01:01:52,300 --> 01:01:55,600
And you look at the prevalence 
of like cancer and sicknesses 

1038
01:01:55,800 --> 01:01:59,100
and because that's basically 
like that's the toilet, you 

1039
01:01:59,100 --> 01:02:01,600
know? 
As you flush all this Farm drown

1040
01:02:01,900 --> 01:02:04,700
in the the bread belt of 
America, it just goes right down

1041
01:02:04,700 --> 01:02:07,800
through there. 
And I mean and the numbers don't

1042
01:02:07,800 --> 01:02:11,600
lie like something's going on, 
ya know, 100% agreement. 

1043
01:02:11,600 --> 01:02:13,900
I think he were absolutely on 
the right track and I feel like 

1044
01:02:13,900 --> 01:02:18,100
you having this Steward of the 
land mentality and playing the 

1045
01:02:18,100 --> 01:02:22,000
long game is absolutely 
Paramount and I'm hopeful that 

1046
01:02:22,000 --> 01:02:27,000
more Farmers ranchers and just 
Everyday, People, start taking, 

1047
01:02:27,100 --> 01:02:29,600
you know, that approach. 
Do you feel like there's Many 

1048
01:02:29,600 --> 01:02:32,100
other ranchers. 
In the Wyoming area that are 

1049
01:02:32,100 --> 01:02:35,200
kind of moving in this direction
of regenerative agriculture or, 

1050
01:02:35,200 --> 01:02:38,700
is that kind of just not even in
there, not even in their view? 

1051
01:02:39,500 --> 01:02:43,300
No, it's 100% happening. 
I mean, it's so optimistic just 

1052
01:02:43,300 --> 01:02:47,500
to see more, the conversation is
had more and more. 

1053
01:02:47,500 --> 01:02:49,900
And you know, if you were to 
look at the pendulum and say 

1054
01:02:49,900 --> 01:02:53,500
which direction is it swinging? 
That's, that's the direction. 

1055
01:02:53,800 --> 01:02:56,700
Good, the majority, we're it. 
That's the way that is going to 

1056
01:02:56,700 --> 01:03:00,100
be the future of Agriculture 
because See the other way. 

1057
01:03:00,100 --> 01:03:04,300
It's like, it's not sustainable,
we can't keep, we can't keep 

1058
01:03:04,300 --> 01:03:08,400
extracting, you know? 
And that is all that commodity 

1059
01:03:08,400 --> 01:03:13,100
agriculture is it's just take, 
take take you know, it's dump 

1060
01:03:13,100 --> 01:03:16,700
fertilizers and herbicides and 
pesticides on and it just it's 

1061
01:03:16,700 --> 01:03:19,800
all take. 
Well, nature is not take that. 

1062
01:03:19,800 --> 01:03:23,800
There's always a give we have to
give back you looking at the 

1063
01:03:23,800 --> 01:03:29,100
commodity Agriculture and all 
100% of the cop. 

1064
01:03:29,300 --> 01:03:33,000
Of the input costs are put into 
the Harvest, you know? 

1065
01:03:33,200 --> 01:03:36,300
And there's nothing there's 
nothing left and thought we were

1066
01:03:36,300 --> 01:03:39,100
I was raised that way you know 
you'd look out in your field and

1067
01:03:39,100 --> 01:03:42,700
you're like oh man, we sure left
a lot of grass out there and 

1068
01:03:42,700 --> 01:03:47,000
it's like man, the bugs got to 
eat and so really as a beef 

1069
01:03:47,000 --> 01:03:49,100
Rancher and that's what we're 
striving for. 

1070
01:03:49,100 --> 01:03:51,200
Is that beef Rancher? 
Really? 

1071
01:03:51,200 --> 01:03:54,400
What we should all be looking at
is you want to be the best soil 

1072
01:03:54,400 --> 01:03:57,700
managers. 
Like that's that's the endgame 

1073
01:03:58,000 --> 01:04:00,600
we need to be better. 
Soil managers. 

1074
01:04:00,800 --> 01:04:04,200
Because then, if you can get 
that right, everything 

1075
01:04:04,200 --> 01:04:07,600
afterwards is better your beefs 
about. 

1076
01:04:07,600 --> 01:04:11,300
Your cows are healthier, your 
beings better, you have hired 

1077
01:04:11,300 --> 01:04:13,200
higher nutrient, dense, beef, 
which means you're going to have

1078
01:04:13,200 --> 01:04:15,700
higher, you know, healthier 
people. 

1079
01:04:15,900 --> 01:04:18,700
And it's proven that if you, if 
you the more nutrient-dense 

1080
01:04:18,700 --> 01:04:22,800
Foods, people eat, like, that's 
directly linked to higher human 

1081
01:04:22,800 --> 01:04:26,900
cognition, is like what, what is
the cost of having a bad idea? 

1082
01:04:27,100 --> 01:04:29,100
You know, what is the cost of 
not solving? 

1083
01:04:29,200 --> 01:04:31,900
I'm the problem. 
So at all costs, we should 

1084
01:04:31,900 --> 01:04:36,900
definitely try to be, you know, 
increased brain cognition, like 

1085
01:04:37,200 --> 01:04:39,000
it's kind of a complicated 
world. 

1086
01:04:39,000 --> 01:04:41,800
We can, we can solve some 
problems, but I really think 

1087
01:04:41,800 --> 01:04:45,500
that, you know, it's much more 
challenging if you're eating 

1088
01:04:45,500 --> 01:04:47,000
garbage. 
You know, if you're eating 

1089
01:04:47,000 --> 01:04:51,800
highly processed, you know, 
chemical Laden foods like good 

1090
01:04:51,800 --> 01:04:54,800
luck getting any sort of clarity
in your mind, you get some 

1091
01:04:54,800 --> 01:04:57,400
clarity in your mind and then 
you just like you solve some 

1092
01:04:57,400 --> 01:05:00,000
problems. 
So I think It's, I think it's 

1093
01:05:00,000 --> 01:05:01,300
interesting. 
I think it's really important. 

1094
01:05:01,300 --> 01:05:04,100
I think it's interesting how it 
come all ties together. 

1095
01:05:04,100 --> 01:05:07,700
And I think one of the biggest 
arguments not necessarily 

1096
01:05:07,700 --> 01:05:13,200
against this but it's just like 
in in spite of this, like, like 

1097
01:05:13,200 --> 01:05:18,900
is that sustainable to support 
our population size, you know, 

1098
01:05:18,900 --> 01:05:22,400
as a species like that, that 
question gets thrown around a 

1099
01:05:22,400 --> 01:05:25,500
lot when people talking about 
global warming and food supply 

1100
01:05:25,500 --> 01:05:29,100
etc, etc. 
And I feel like regardless, 

1101
01:05:29,200 --> 01:05:32,300
Regardless of the answer, the 
response should be, what 

1102
01:05:32,300 --> 01:05:33,800
certainly better than what we're
currently doing. 

1103
01:05:33,800 --> 01:05:38,300
So it's move in that direction 
as best we can but even if we 

1104
01:05:38,300 --> 01:05:41,800
looked at it from a 
sustainability factor, I think I

1105
01:05:41,800 --> 01:05:44,000
don't think that it's 
unfeasible. 

1106
01:05:44,000 --> 01:05:45,500
I feel like it's totally within 
reason. 

1107
01:05:45,500 --> 01:05:50,300
I mean there's a lot of land 
that simply cannot be used from 

1108
01:05:50,300 --> 01:05:53,900
an agricultural standpoint like 
if there's to the grades to 

1109
01:05:53,900 --> 01:05:57,200
steep the elevations too high 
what not but it would be 

1110
01:05:57,300 --> 01:06:00,900
perfectly suitable for Grazing 
animals. 

1111
01:06:01,200 --> 01:06:04,400
And I feel like if you were to 
rotate that in a way it most 

1112
01:06:04,400 --> 01:06:07,100
certainly could be a possible 
Outlet. 

1113
01:06:08,700 --> 01:06:11,200
Yeah, I agree with you. 100 
percent ninety. 

1114
01:06:11,200 --> 01:06:13,000
People have talked about this. 
I've heard this. 

1115
01:06:13,200 --> 01:06:18,100
Same question is regenerative? 
Agriculture is regenerative 

1116
01:06:18,300 --> 01:06:23,700
protein, scalable regenerative? 
Protein production and I would 

1117
01:06:23,700 --> 01:06:26,800
have to say yet. 
Heck, yeah, it is like we've 

1118
01:06:26,800 --> 01:06:28,100
already done it. 
Yeah. 

1119
01:06:28,100 --> 01:06:31,200
Well, we didn't, we screwed it 
up, but it's like the Bison 

1120
01:06:31,200 --> 01:06:34,400
right there was 60 million 
bison. 

1121
01:06:34,800 --> 01:06:37,300
Re-run operating. 
And that was a, that's his 

1122
01:06:37,300 --> 01:06:39,900
regenerative. 
As we could get. 

1123
01:06:40,100 --> 01:06:43,900
But I also think that like I 
think we could improve on that 

1124
01:06:43,900 --> 01:06:47,900
with with with the technology 
that we have and has amazing his

1125
01:06:47,900 --> 01:06:49,900
humans. 
Are we get in there? 

1126
01:06:49,900 --> 01:06:53,800
We love to split those hairs. 
If we get in there with the, you

1127
01:06:53,800 --> 01:06:56,200
know, a herd of 60 million 
animals. 

1128
01:06:56,200 --> 01:06:59,300
And we start splitting those 
hairs, who knows what the 

1129
01:06:59,300 --> 01:07:01,200
potential is. 
I mean, that's the thing we 

1130
01:07:01,200 --> 01:07:04,900
don't know, all we know is that 
we're going the wrong direction,

1131
01:07:05,500 --> 01:07:07,900
you know, with this this 40-year
BLM study. 

1132
01:07:08,200 --> 01:07:10,900
Any degradation of our ran over 
rangeland. 

1133
01:07:10,900 --> 01:07:13,000
We're ruining the water. 
It's like, we got. 

1134
01:07:13,000 --> 01:07:14,900
We've got a try, right? 
Yeah. 

1135
01:07:14,900 --> 01:07:18,700
There's like, because we're it 
current day like we're basically

1136
01:07:19,000 --> 01:07:21,800
in a race to the bottom, like 
who can get there. 

1137
01:07:21,800 --> 01:07:26,100
The, how fast can we get there? 
And, you know, it's just like, 

1138
01:07:26,100 --> 01:07:27,400
whoo! 
Whoo, we made it. 

1139
01:07:27,500 --> 01:07:30,400
And I got like, I've got a whole
bunch of money in my bank 

1140
01:07:30,400 --> 01:07:32,000
account. 
Well, guess what? 

1141
01:07:32,200 --> 01:07:34,600
You're not going to take any of 
that with you when you're dead. 

1142
01:07:34,900 --> 01:07:37,400
And then, what do you like, what
are you leaving your kids? 

1143
01:07:37,400 --> 01:07:40,700
It's just like It's a such a 
silly, it's such a silly 

1144
01:07:40,700 --> 01:07:44,000
approach. 
So yeah, I think I think there's

1145
01:07:44,000 --> 01:07:47,700
nothing but potential when it 
comes to the regenerative 

1146
01:07:47,700 --> 01:07:52,000
movement and just you know 
that's what that's really what 

1147
01:07:52,000 --> 01:07:55,300
we're working on is just trying 
to scale out what we're doing 

1148
01:07:55,300 --> 01:08:00,400
out here and and see what, what 
are the impacts? 

1149
01:08:00,400 --> 01:08:03,000
I mean, we're just, we're 
getting soiled data this coming 

1150
01:08:03,000 --> 01:08:05,900
year and doing microbe testing 
in the soils. 

1151
01:08:06,300 --> 01:08:10,400
And it's Are you optimistic? 
Yeah, I really did. 

1152
01:08:10,400 --> 01:08:13,200
Create, you know, we want to 
inspire, you know, we sell, we 

1153
01:08:13,200 --> 01:08:15,100
sell our, we sell our beef 
online. 

1154
01:08:15,100 --> 01:08:18,100
And, you know, we tell people 
all the time, like, don't buy it

1155
01:08:18,100 --> 01:08:22,200
from us, go buy it from. 
Go to your local dude. 

1156
01:08:22,300 --> 01:08:25,500
Quit don't pay FedEx. 
Go find somebody that's closer 

1157
01:08:25,500 --> 01:08:28,800
to you and go B. 
Go support this guy like I'm 

1158
01:08:28,800 --> 01:08:31,100
sure he's doing an awesome tour 
date their their families 

1159
01:08:31,100 --> 01:08:33,100
probably doing an awesome job 
you know. 

1160
01:08:33,600 --> 01:08:35,600
Yeah. 
And what we want to do is like 

1161
01:08:35,600 --> 01:08:39,000
it's all about the models like 
that's what But the problem is 

1162
01:08:39,000 --> 01:08:42,500
everybody gets caught up in this
like old, they're doing a bad 

1163
01:08:42,500 --> 01:08:45,200
job, they raised GMO. 
It's like they're doing the best

1164
01:08:45,200 --> 01:08:47,100
they can. 
There's we're all trying to do 

1165
01:08:47,100 --> 01:08:49,000
the same thing. 
We're all trying to, you know, 

1166
01:08:49,000 --> 01:08:52,200
have a pretty happy life. 
And you know, have some time and

1167
01:08:52,207 --> 01:08:55,100
make enough money that we don't 
have to, you know, lose the farm

1168
01:08:55,100 --> 01:08:58,399
to the bank and there's the 
ranch and and whatever. 

1169
01:08:58,399 --> 01:09:02,500
But it's like it's the mob, the 
model that we all get Scott sold

1170
01:09:02,500 --> 01:09:05,700
on, that's the problem. 
And so it's going to take time 

1171
01:09:05,700 --> 01:09:09,100
to fix that, but we need to 
support Each other in doing 

1172
01:09:09,100 --> 01:09:11,700
that. 
And if we can, you know, share 

1173
01:09:11,700 --> 01:09:16,100
information and develop new text
techniques which are basically 

1174
01:09:16,100 --> 01:09:20,399
older techniques and share. 
Thats like, dang, I don't see 

1175
01:09:20,399 --> 01:09:22,000
why we couldn't do it. 
You know. 

1176
01:09:22,800 --> 01:09:27,300
Yeah, get all pointed the same 
direction now. 100% agree, man. 

1177
01:09:27,300 --> 01:09:29,200
I feel like that's absolutely 
the right Cinema. 

1178
01:09:29,200 --> 01:09:31,399
That certainly the direction 
where people need to go, I feel 

1179
01:09:31,399 --> 01:09:36,000
like as a whole the people in 
you know, this community my 

1180
01:09:36,000 --> 01:09:39,100
audience, this listenership, 
they Are all very much so on 

1181
01:09:39,100 --> 01:09:42,800
that page that we are all trying
to prioritize the quality of the

1182
01:09:42,800 --> 01:09:44,700
foods that were consuming. 
Once you start diving into the 

1183
01:09:44,700 --> 01:09:49,399
quality of the foods, the, the 
model that you're describing the

1184
01:09:49,399 --> 01:09:52,399
one that you're headed towards 
and striving to perfect that 

1185
01:09:52,399 --> 01:09:56,300
just makes the most sense. 
Like it's obvious that a heavily

1186
01:09:56,600 --> 01:10:00,100
commoditized beef production at,
you know, procedure in which 

1187
01:10:00,100 --> 01:10:03,300
everything's running on 
hormones, antibiotics, and 

1188
01:10:03,300 --> 01:10:06,100
chemicals, and mono, crop. 
Their coach that just makes no 

1189
01:10:06,100 --> 01:10:09,600
sense from a nutrient quality. 
Standpoint and I feel like the 

1190
01:10:09,600 --> 01:10:12,700
more people place an emphasis 
and start voting with their 

1191
01:10:12,700 --> 01:10:17,200
dollars over quality or on 
quality, that's just going to 

1192
01:10:17,208 --> 01:10:20,100
gain more and more prevalent. 
Like this needs to be the 

1193
01:10:20,100 --> 01:10:23,500
direction, things shift towards,
because as you said, the 

1194
01:10:23,600 --> 01:10:25,300
opposite is certainly not 
sustainable. 

1195
01:10:25,300 --> 01:10:27,900
And it's like it's certainly a 
just race to the bottom and 

1196
01:10:27,900 --> 01:10:31,400
nobody wants that. 
Yeah, and I really think that a 

1197
01:10:31,400 --> 01:10:35,500
lot of that is just propped up 
by, you know, the companies that

1198
01:10:35,500 --> 01:10:38,800
are selling us, this stuff that 
convinced us of this This model,

1199
01:10:38,900 --> 01:10:42,000
you know, they are, they're the 
ones that are profit, they're 

1200
01:10:42,000 --> 01:10:45,100
the ones that are making money. 
Every time we buy the thing, you

1201
01:10:45,100 --> 01:10:49,100
know, to help it grow or the 
thing to kill and it's just, it 

1202
01:10:49,100 --> 01:10:51,900
doesn't make, doesn't make a lot
of sense to me. 

1203
01:10:52,800 --> 01:10:56,600
So, I think we can just, we can 
all we can do is, try try to do 

1204
01:10:56,600 --> 01:11:00,200
better. 100% man. 
Well, I'm in complete agreement 

1205
01:11:00,200 --> 01:11:02,900
with you, and that people should
find their local farmers and 

1206
01:11:02,900 --> 01:11:06,100
ranchers and support them 
directly, but for those that 

1207
01:11:06,100 --> 01:11:08,800
want to buy their meat from you.
Going to buy some as well 

1208
01:11:08,800 --> 01:11:11,800
because I'm curious to give it a
shot where people go to do, then

1209
01:11:12,800 --> 01:11:16,800
yes, we've got a website. 
So it's Carter Country meets.com

1210
01:11:17,900 --> 01:11:21,600
and we've got yeah we've got 
what we really push in. 

1211
01:11:21,600 --> 01:11:24,400
As we're really pushing our 
Bighorn box, you know because 

1212
01:11:24,700 --> 01:11:29,900
you get into you know we started
off as a Rancher and we decided 

1213
01:11:29,900 --> 01:11:36,300
to sell our beef really to try 
to insulate ourselves from the 

1214
01:11:36,300 --> 01:11:38,700
commodity market. 
So you go We've moved from a 

1215
01:11:38,708 --> 01:11:41,100
Rancher, you're like, I think 
I'm going to be a businessman 

1216
01:11:41,100 --> 01:11:43,500
and then you get into business 
that you learn about margins and

1217
01:11:43,500 --> 01:11:46,200
all the stuff and holy smokes, 
it gets complicated. 

1218
01:11:46,200 --> 01:11:50,400
You know, Stefan really at the 
end, the day for us, is we're 

1219
01:11:50,400 --> 01:11:54,500
like man, it has to be food. 
Has food consumption has to work

1220
01:11:54,500 --> 01:11:56,100
for the farmers and the 
ranchers. 

1221
01:11:56,200 --> 01:11:58,400
If it's going to work at all, it
has to work for them. 

1222
01:11:58,600 --> 01:12:03,100
So the most that one of the best
things for us is we really try 

1223
01:12:03,100 --> 01:12:08,900
to push our Bighorn boxes, which
is basically, it's a 5, 10 or 20

1224
01:12:08,900 --> 01:12:12,800
pound box, that's representative
of the cuts that come off of a 

1225
01:12:12,800 --> 01:12:16,400
whole animal. 
So we've we've broken it down to

1226
01:12:16,400 --> 01:12:19,600
like a tier 1, which is, you 
know, the really popular. 

1227
01:12:19,600 --> 01:12:23,200
The ribeye the strip loin New 
York strips in the tenderloin. 

1228
01:12:23,600 --> 01:12:28,200
And so the Box represents like 
15 or 15 percent of your box is 

1229
01:12:28,200 --> 01:12:33,600
represented by those cuts and 
then 35% is represented by the 

1230
01:12:33,600 --> 01:12:37,900
other awesome Cuts Like skirt 
steak. 

1231
01:12:38,000 --> 01:12:43,100
A can culotte and flat irons and
brevets and short ribs and then 

1232
01:12:43,100 --> 01:12:47,300
50% of their box is grinds and 
so it's really like help 

1233
01:12:47,300 --> 01:12:50,900
encourage people to, you know, 
different Meats have new 

1234
01:12:50,900 --> 01:12:53,900
different nutrients, nutrient 
densities in them. 

1235
01:12:54,200 --> 01:12:58,000
So it's more of like a journey 
around the whole cow and it's 

1236
01:12:58,000 --> 01:13:02,000
funny we just did a survey as to
see what, what our most popular 

1237
01:13:02,000 --> 01:13:05,100
cut was. 
And our most popular, most 

1238
01:13:05,100 --> 01:13:08,800
popular cut to our existing 
customers is actually Hamburger.

1239
01:13:09,600 --> 01:13:14,100
And if you've never had our 
hamburger when it's it's 

1240
01:13:14,100 --> 01:13:16,500
something it's an experience in 
itself. 

1241
01:13:16,900 --> 01:13:19,000
What about like organ Meats? 
Have you all seen an uptick in 

1242
01:13:19,000 --> 01:13:20,200
interest around? 
We're going to means. 

1243
01:13:20,700 --> 01:13:23,200
Yeah, yeah, we're seeing we're 
seeing that. 

1244
01:13:23,200 --> 01:13:26,900
In fact, we're going to try it, 
try a new try mixing some of 

1245
01:13:26,900 --> 01:13:30,000
that in I'm not. 
I mean, I love, I love heart but

1246
01:13:30,000 --> 01:13:32,100
boy it's hard for me to do the 
liver thing. 

1247
01:13:32,200 --> 01:13:35,700
Yeah, I didn't like it but I've 
only only get a hankering for 

1248
01:13:35,700 --> 01:13:37,900
every once in a while. 
Yeah, it's tough. 

1249
01:13:38,100 --> 01:13:41,900
So we're going to we're going to
do a grind and we're going to 

1250
01:13:41,900 --> 01:13:47,600
mix mix that stuff into into our
burger and see how that goes. 

1251
01:13:47,900 --> 01:13:49,500
I've been, I mean if yeah good 
boy. 

1252
01:13:49,500 --> 01:13:54,100
And if that really sets, good. 
I feel like this the keto 

1253
01:13:54,100 --> 01:13:59,200
carnivore thing like it's not 
it's not losing momentum, would 

1254
01:13:59,200 --> 01:14:01,700
you would you say? 
Yeah I totally agree man. 

1255
01:14:01,700 --> 01:14:04,300
I've been in the space for I've 
been doing the diet for like 

1256
01:14:04,300 --> 01:14:07,700
eight years now, I guess and 
I've been in the keto space 

1257
01:14:07,700 --> 01:14:12,200
creating content for, I don't 
know, six of those years I guess

1258
01:14:12,500 --> 01:14:17,000
and I feel like keto probably 
reached its you know Peak and 

1259
01:14:17,000 --> 01:14:23,300
like 2018-19 maybe 2017. 
A Google Trend standpoint. 

1260
01:14:23,300 --> 01:14:25,300
If you go to Google Trends 
that's when it's going to have 

1261
01:14:25,300 --> 01:14:28,600
reached its Zenith and then 
carnivore kind of came along but

1262
01:14:28,600 --> 01:14:33,100
like the overall Foundation of 
people that are eating this way,

1263
01:14:33,100 --> 01:14:37,400
I think that continues to grow 
and I feel like it's sensible 

1264
01:14:37,400 --> 01:14:40,300
that it does continue to grow 
because the in the day a quality

1265
01:14:40,300 --> 01:14:43,800
ketogenic well-formulated diets 
or carnivore diet it's just 

1266
01:14:43,800 --> 01:14:49,000
simply eating you know solid 
real food and yeah making animal

1267
01:14:49,000 --> 01:14:51,300
based nutrition the foundation 
of that food. 

1268
01:14:51,800 --> 01:14:54,100
Makes the most sense from a 
bioavailability standpoint from 

1269
01:14:54,100 --> 01:14:57,600
a nutrient density standpoint. 
So if I was if I was going to 

1270
01:14:57,600 --> 01:15:02,000
start a meat company I would 
most certainly be targeting 

1271
01:15:02,000 --> 01:15:04,300
people in the keto carnivore 
space so I think you're on the 

1272
01:15:04,300 --> 01:15:07,900
right track there, for sure. 
Yeah, well it's really 

1273
01:15:07,900 --> 01:15:11,000
empowering, you know, having 
conversations and talking to 

1274
01:15:11,100 --> 01:15:14,300
real people out there, they're 
buying our product but to hear 

1275
01:15:14,300 --> 01:15:17,500
the stories about these 
individuals that have gotten on 

1276
01:15:17,500 --> 01:15:23,900
this path and And if he'll like,
literally healed, some like 

1277
01:15:23,900 --> 01:15:28,700
crazy maladies that they've 
suffered from, its, it makes 

1278
01:15:28,700 --> 01:15:31,300
sense, you know, it's really, 
it's really empowering to see. 

1279
01:15:31,300 --> 01:15:33,800
People just like figuring it out
for themselves. 

1280
01:15:33,900 --> 01:15:37,200
Yeah, yeah, it's like it's just 
real man. 

1281
01:15:37,200 --> 01:15:39,800
Like, it's just real people with
real life experiences. 

1282
01:15:40,100 --> 01:15:43,700
They're not, they're striving to
get away from that, you know, 

1283
01:15:44,300 --> 01:15:47,300
Western medicine culture in 
which the you got to have a pill

1284
01:15:47,300 --> 01:15:50,300
or a potion for everything. 
It's like, well, just simply 

1285
01:15:50,400 --> 01:15:54,400
Turn to what's worked for us as 
a species for however long. 

1286
01:15:54,400 --> 01:15:58,400
It has, I mean like eat real 
food be active be healthy and 

1287
01:15:58,400 --> 01:16:02,500
you're going to be all right? 
Yeah yeah 100%. 

1288
01:16:02,600 --> 01:16:04,700
So we're speaking the same 
language for Sherman. 

1289
01:16:04,700 --> 01:16:06,600
One more time what's the name of
your website? 

1290
01:16:07,300 --> 01:16:09,900
It's a Carter Country meets 
awesome. 

1291
01:16:09,900 --> 01:16:12,400
Well I will link that to that 
are see it's been an absolute 

1292
01:16:12,400 --> 01:16:13,900
pleasure man. 
I think you are certainly 

1293
01:16:13,900 --> 01:16:16,600
fighting the good fight. 
I think you are on the right 

1294
01:16:16,600 --> 01:16:18,600
track. 
I'm certainly excited to see 

1295
01:16:18,600 --> 01:16:20,700
where it takes you. 
If there's ever anything I can 

1296
01:16:20,700 --> 01:16:23,500
do to help spread your message 
any form or fashion Man, by all 

1297
01:16:23,500 --> 01:16:26,200
means, let me know. 
Hey, you're the you're the man. 

1298
01:16:26,200 --> 01:16:27,500
Robert. 
I appreciate your time, 

1299
01:16:27,600 --> 01:16:28,200
appreciate you, man.