1 00:00:00,040 --> 00:00:01,320 I don't really know how I want to start this. 2 00:00:01,320 --> 00:00:03,640 This is kind of like an informal podcast. 3 00:00:03,640 --> 00:00:04,840 We. Just started just like this. 4 00:00:04,840 --> 00:00:08,160 Just. Started just like this hello to 5 00:00:08,160 --> 00:00:10,840 give some context, I honestly didn't even want to record this 6 00:00:10,840 --> 00:00:14,040 today because I'm like I woke up in a funk I'm like man, I'm 7 00:00:14,040 --> 00:00:16,800 pissed off I got a lot of stuff going on today, this week in 8 00:00:16,800 --> 00:00:20,280 general and I wanted like the stars to align and be in the 9 00:00:20,280 --> 00:00:22,760 right mood and mindset to record this one. 10 00:00:23,720 --> 00:00:25,720 We got like an ad going on for I don't. 11 00:00:26,160 --> 00:00:28,720 Think anyone can see that? Yeah, but the stars? 12 00:00:28,720 --> 00:00:30,360 Never. Align the stars never align and 13 00:00:30,360 --> 00:00:34,400 like this podcast is like a subset of the Savage perspective 14 00:00:34,400 --> 00:00:37,680 podcast that you and I are doing here on this one. 15 00:00:37,680 --> 00:00:41,000 We're going to call it the work and the whole idea being to like 16 00:00:41,000 --> 00:00:43,680 give people more behind the scenes as to like the business 17 00:00:43,680 --> 00:00:46,720 operations, the entrepreneurial journey, just everything we got 18 00:00:46,720 --> 00:00:49,600 going on and the stars never aligned with what we get going 19 00:00:49,600 --> 00:00:51,840 on. So recording this when I'm not 20 00:00:51,840 --> 00:00:54,760 ready for it is only sensible. It's real, you know, it's. 21 00:00:55,760 --> 00:00:58,040 Unedited. Raw reality. 22 00:00:58,280 --> 00:01:03,800 Raw reality. So welcome to the work a subset 23 00:01:03,840 --> 00:01:06,480 a bonus episode of the Savage perspective. 24 00:01:06,480 --> 00:01:08,480 We should probably do like a little intro. 25 00:01:08,600 --> 00:01:10,800 I mean, I'm assuming most people listen to this, probably know 26 00:01:10,800 --> 00:01:13,400 who I am, they probably know who you are. 27 00:01:13,920 --> 00:01:17,680 But maybe we should both do like a little intro just to cover our 28 00:01:17,680 --> 00:01:19,680 bases. So you start, man. 29 00:01:19,680 --> 00:01:21,360 You're the guest. My name is Greg Mahler. 30 00:01:21,360 --> 00:01:24,480 I go by Keto Greg more commonly on social media and I have been 31 00:01:24,480 --> 00:01:28,440 in the ketogenic bodybuilding space for almost 11 years. 32 00:01:28,440 --> 00:01:30,440 Kind of the same time frame you have been in. 33 00:01:31,440 --> 00:01:34,600 Done several competition preps. Robert was my coach, mentor, 34 00:01:34,600 --> 00:01:38,680 bodybuilding partner, friend, employer, the whole works. 35 00:01:39,200 --> 00:01:42,720 And here we are just digging in all kinds of fun stuff. 36 00:01:42,960 --> 00:01:47,040 Yeah, yeah. I mean, quick little bio on me, 37 00:01:47,360 --> 00:01:49,480 Robert Sykes, ketogenic natural bodybuilder. 38 00:01:49,480 --> 00:01:52,560 For 10-11 years now I've been keto same as you. 39 00:01:52,560 --> 00:01:55,560 Started Keto Savage back in 2016, launched Keto Brick in 40 00:01:55,560 --> 00:01:57,840 2018. We've got the apparel we need to 41 00:01:57,840 --> 00:02:00,280 do an episode on the work here where we talk about all the 42 00:02:00,280 --> 00:02:03,520 different umbrellas of the business and just what all we've 43 00:02:03,520 --> 00:02:07,440 got our hands in. But you came here on site to 44 00:02:07,440 --> 00:02:09,720 work with us, what, 8 months ago? 45 00:02:09,720 --> 00:02:11,800 Something like that. Would have been mid-May. 46 00:02:12,360 --> 00:02:14,560 Just did some remote work. Yeah, you did some for. 47 00:02:14,560 --> 00:02:16,840 A couple of years actually prior to, but. 48 00:02:17,080 --> 00:02:18,520 You've been with us here almost a year then? 49 00:02:19,040 --> 00:02:20,880 Coming up in. May yeah, that's crazy. 50 00:02:22,200 --> 00:02:23,280 And you kind of let my catch all. 51 00:02:23,280 --> 00:02:26,800 Like I throw everything at you. You're like, I don't know what 52 00:02:26,800 --> 00:02:30,480 the official title to that would be though 'cause it's not a 53 00:02:30,480 --> 00:02:33,120 secretary like a lot of people think that, but that's not it at 54 00:02:33,120 --> 00:02:34,600 all. Like I'm throwing stuff at you 55 00:02:34,600 --> 00:02:36,880 and I'm just like trusting you to roll with it and you do. 56 00:02:37,360 --> 00:02:40,800 Yeah, I'm a right hand man. Administrative assistant, but 57 00:02:40,800 --> 00:02:42,800 that's the secretary, right? Yeah, I don't think you're an 58 00:02:42,800 --> 00:02:45,800 administrative assistant. You're like the the man with 59 00:02:45,800 --> 00:02:47,760 smaller triceps. Yeah. 60 00:02:47,760 --> 00:02:49,040 No, I probably wouldn't say that. 61 00:02:49,040 --> 00:02:50,280 I would say probably. Wouldn't say that. 62 00:02:50,680 --> 00:02:52,160 Probably the guy with bigger calves. 63 00:02:52,720 --> 00:02:54,920 I'd give that to you. You've got bigger calves and a 64 00:02:54,920 --> 00:02:55,840 better mustache. Oh yeah. 65 00:02:56,800 --> 00:03:02,440 But I want this podcast to be more laid back and informal and 66 00:03:02,440 --> 00:03:04,880 just raw. I guess that's the best way to 67 00:03:04,880 --> 00:03:06,840 put it. Like the work, you know, every 68 00:03:06,840 --> 00:03:09,200 single day we're coming here, we're chipping away at a task 69 00:03:09,600 --> 00:03:13,760 and I'm going to start the daily vlogging back up whenever I have 70 00:03:13,760 --> 00:03:15,880 time. So who knows when that might be. 71 00:03:16,600 --> 00:03:19,520 But there's so many things that I'm like, one thing to talk 72 00:03:19,520 --> 00:03:21,600 about. And since I'm not daily 73 00:03:21,600 --> 00:03:23,360 vlogging, it's not getting documented. 74 00:03:23,360 --> 00:03:26,480 So I feel like if we do a relatively consistent weekly 75 00:03:26,480 --> 00:03:29,800 recap, talking about things we got cooking, things that we're 76 00:03:29,800 --> 00:03:32,200 working on, things that we're looking forward to, I can kind 77 00:03:32,200 --> 00:03:34,880 of just document that journey. Cause a lot of people that I'm 78 00:03:34,880 --> 00:03:37,680 talking to, like when people come out and visit, they want to 79 00:03:37,680 --> 00:03:41,400 know the depth of things that doesn't really get spoken 80 00:03:41,400 --> 00:03:43,960 elsewhere. So we can just kind of peel the 81 00:03:43,960 --> 00:03:46,840 curtain back, lift up the hood and just talk about everything. 82 00:03:46,840 --> 00:03:49,320 We got rocking, of which there are many things. 83 00:03:49,320 --> 00:03:51,320 And there could even be time where we just go off on a 84 00:03:51,320 --> 00:03:55,280 tangent because something's a hot topic online or there's some 85 00:03:55,320 --> 00:03:58,480 type of feud going on between people or, you know, just 86 00:03:58,480 --> 00:04:01,320 something that's in the air. Yeah, we can talk about things. 87 00:04:02,560 --> 00:04:04,200 We can talk about rants and raves. 88 00:04:04,200 --> 00:04:06,440 We can talk about business workings, we can talk about 89 00:04:06,840 --> 00:04:08,920 client stuff. You're a coach, I'm a coach. 90 00:04:08,920 --> 00:04:11,720 We get a lot of similar client based questions. 91 00:04:12,000 --> 00:04:14,480 Also too, since we've transitioned the podcast to 92 00:04:14,480 --> 00:04:17,640 Spotify, I can actually see comments in there much more 93 00:04:17,640 --> 00:04:20,079 easily. So if people listen and then 94 00:04:20,079 --> 00:04:24,120 drop a question or comment in Spotify, we can actually see 95 00:04:24,120 --> 00:04:27,600 those and then make whatever their question is a conversation 96 00:04:27,600 --> 00:04:31,000 topic for the next recording. So on the rants, raves and hot 97 00:04:31,000 --> 00:04:33,760 topics note, what is the hot topic now? 98 00:04:33,760 --> 00:04:36,200 Is there anything in the news or media that is relevant that we 99 00:04:36,200 --> 00:04:39,560 should talk about in any space business? 100 00:04:39,560 --> 00:04:42,240 Most of the headlines are nutritional, political, which 101 00:04:42,240 --> 00:04:43,680 I'm not a huge fan of talking about. 102 00:04:45,760 --> 00:04:48,560 Nutrition wise, I think keto is always in the limelight. 103 00:04:48,560 --> 00:04:51,440 Carnivore, carnivore, keto, all that kind of stuff is always in 104 00:04:51,440 --> 00:04:54,680 the spotlight and it's getting a a bad rap, it's getting a good 105 00:04:54,680 --> 00:04:55,880 rap. It's just always. 106 00:04:56,120 --> 00:04:58,560 People are getting a rap. Feuding over it, Yeah, yeah. 107 00:05:00,560 --> 00:05:02,720 Yeah, carnivore's super hot right now, which is funny 108 00:05:02,720 --> 00:05:06,480 because like when I look at how I've eaten for the past 10-11 109 00:05:06,480 --> 00:05:11,080 years doing keto, like it's more carnivore than a lot of these 110 00:05:11,160 --> 00:05:14,840 carnivore, you know, gurus. But I've never considered it or 111 00:05:14,840 --> 00:05:17,320 called it carnivore. There's just been all these 112 00:05:17,320 --> 00:05:20,120 definitions for things, which is kind of strange to see. 113 00:05:20,280 --> 00:05:23,440 I'm not a huge fan of the people that have to put these concrete 114 00:05:23,840 --> 00:05:26,400 barriers on what type of diet you're doing. 115 00:05:26,560 --> 00:05:29,120 Like if you find something that works good for you, just do it. 116 00:05:29,120 --> 00:05:33,040 If it doesn't conform to an exact description, you know, 117 00:05:33,040 --> 00:05:36,440 like some people will say hardcore carnivore is or, or the 118 00:05:36,440 --> 00:05:38,760 lion diet, for example. You know, let's just is that 119 00:05:38,760 --> 00:05:42,280 just beef? Salt, land adds technically beef 120 00:05:42,520 --> 00:05:44,040 water salt. That's it. 121 00:05:44,160 --> 00:05:46,240 Yeah, that's it. So someone says they want to do 122 00:05:46,240 --> 00:05:50,960 the Lion Diet, but then they add in chicken and now someone just 123 00:05:50,960 --> 00:05:53,800 gets on their ass so hard. Like you're not doing the Lion 124 00:05:53,800 --> 00:05:55,400 Diet anymore, you can't add chicken. 125 00:05:55,400 --> 00:05:58,720 Well, OK, call it whatever you want to call it, but if it works 126 00:05:58,720 --> 00:06:01,640 for you, just do it like you don't have to confine to these 127 00:06:01,640 --> 00:06:04,200 little. What have people's, you know got 128 00:06:04,200 --> 00:06:07,280 onto you for eating? Like knowing that you're keto? 129 00:06:07,280 --> 00:06:10,240 Greg, 80, on Instagram. What are people point their 130 00:06:10,240 --> 00:06:12,720 finger and wag at you for? Anything specifically? 131 00:06:15,440 --> 00:06:18,920 Everyone just thinks I'm on like TRT or something, yeah, or gear 132 00:06:18,920 --> 00:06:20,560 or something, you know? They don't, They don't get on 133 00:06:20,560 --> 00:06:22,040 me. They don't really get on me for 134 00:06:22,040 --> 00:06:24,880 nutritional stuff. They just don't believe that you 135 00:06:24,880 --> 00:06:27,840 can achieve awesome things. You'd have pretty crazy high 136 00:06:27,840 --> 00:06:30,640 test levels naturally. I was talking to a good buddy of 137 00:06:30,640 --> 00:06:34,720 mine last night, Adam, and he was saying that like he, he's 138 00:06:34,720 --> 00:06:36,960 natural too. And his level, he's not a 139 00:06:36,960 --> 00:06:40,440 bodybuilder, but his levels were like 809 hundred. 140 00:06:40,720 --> 00:06:44,040 And then he moved and he got really stressed with work and 141 00:06:44,040 --> 00:06:45,400 business and kids and everything. 142 00:06:45,400 --> 00:06:47,040 And they dropped to like 4 or 500. 143 00:06:47,400 --> 00:06:50,120 And then he's just removed a lot of stress from his life. 144 00:06:50,120 --> 00:06:52,080 And now they're back up to 800 naturally. 145 00:06:52,760 --> 00:06:55,320 And I'm looking at my life and I'm never high testosterone. 146 00:06:55,320 --> 00:06:59,200 Like I'm typically like 45600. I think I've seen mine as high 147 00:06:59,200 --> 00:07:02,280 as 700. I've seen it as low as 89 when I 148 00:07:02,280 --> 00:07:06,640 was 3.9%. But I feel like my Achilles heel 149 00:07:06,640 --> 00:07:08,400 is stress and sleep. Like if I just simply didn't 150 00:07:08,400 --> 00:07:11,680 have stress or slept more, I bet I'd see mine go up to 800 no 151 00:07:11,680 --> 00:07:12,960 problem 'cause I'd do everything else right? 152 00:07:12,960 --> 00:07:16,280 But you'd be so bored. Yeah, and that's like an 153 00:07:16,280 --> 00:07:18,440 interesting topic there in and of itself, man. 154 00:07:18,440 --> 00:07:21,520 Like people, we're always trying to optimize for things. 155 00:07:22,120 --> 00:07:26,000 And I know 100% that if I wanted to truly be the best bodybuilder 156 00:07:26,000 --> 00:07:30,160 I could be, then I would probably not own a business. 157 00:07:30,200 --> 00:07:33,160 I would probably not be as stressed as I am. 158 00:07:33,320 --> 00:07:35,360 I would sleep much more. I mean, look at professional, 159 00:07:35,560 --> 00:07:37,000 you know, I have BB pro bodybuilders. 160 00:07:37,000 --> 00:07:38,960 Like they sleep and they train and they eat. 161 00:07:38,960 --> 00:07:40,600 That's literally all they do. That's all they do. 162 00:07:40,600 --> 00:07:42,920 That's all they. Do their day revolves around 163 00:07:42,920 --> 00:07:44,720 eating, sleeping, working out and recovery? 164 00:07:45,040 --> 00:07:47,960 And I want to be the best natural ketogenic bodybuilder in 165 00:07:47,960 --> 00:07:53,520 the world, but I know that I'm going to be selling myself short 166 00:07:53,520 --> 00:07:55,160 by being as stressed as I am with the business. 167 00:07:55,160 --> 00:07:58,200 But I don't know that I could justify not running the business 168 00:07:58,600 --> 00:08:01,680 to be a better bodybuilder because I love that of my life 169 00:08:01,680 --> 00:08:04,240 too. And I feel like life's too short 170 00:08:04,240 --> 00:08:07,400 to be single dimension. Like you have to be 171 00:08:07,400 --> 00:08:10,800 multifaceted. And I feel like I like the idea 172 00:08:10,800 --> 00:08:13,800 of mastery and doubling down on one thing and being the best you 173 00:08:13,800 --> 00:08:17,040 can be at it, but not at the necessary exclusion of other 174 00:08:17,040 --> 00:08:18,800 things that you also view important. 175 00:08:18,880 --> 00:08:21,720 You know? Like, I love being a dad, but if 176 00:08:21,720 --> 00:08:23,720 I wanted to be the best businessman I could be, I 177 00:08:23,720 --> 00:08:27,240 wouldn't come home at 4:00 so that I could spend time with my 178 00:08:27,240 --> 00:08:29,600 kid. But to me, that's not a price 179 00:08:29,600 --> 00:08:32,080 that I think is worth paying. So you have to multitask. 180 00:08:32,440 --> 00:08:34,880 You have, there's no way around it and there's not like people 181 00:08:34,880 --> 00:08:37,280 throw balance into the equation. They say you got to have a work 182 00:08:37,280 --> 00:08:38,760 life balance. And I've always said balance is 183 00:08:38,760 --> 00:08:40,919 bullshit. And I stand by that because I 184 00:08:40,919 --> 00:08:42,919 don't feel like my life is balanced at all. 185 00:08:43,679 --> 00:08:45,800 I mean, like last night I was here at 9:00 PM working on 186 00:08:46,120 --> 00:08:47,800 fighting fires in the freaking kitchen, you know? 187 00:08:48,240 --> 00:08:53,520 But I feel like when you're balanced, it becomes too easy to 188 00:08:53,520 --> 00:08:56,600 just be subpar in everything that you're doing. 189 00:08:56,600 --> 00:08:58,840 And I don't want to be subpar in anything I'm doing. 190 00:08:58,840 --> 00:09:00,720 My biggest fear in life is mediocrity, man. 191 00:09:01,400 --> 00:09:02,440 What's your biggest fear in life? 192 00:09:05,000 --> 00:09:09,040 Just FOMO I guess, Fear of missing out, fear of not doing 193 00:09:09,040 --> 00:09:11,320 something, chasing a dream, following a goal. 194 00:09:11,320 --> 00:09:14,520 You know, putting as much as you can in the every single day. 195 00:09:15,000 --> 00:09:18,760 I feel like you quitting your comfortable life in Minnesota. 196 00:09:18,840 --> 00:09:22,040 It was comfy come down here. Yeah, I had a it was pretty 197 00:09:22,040 --> 00:09:22,880 good. It was pretty cush. 198 00:09:22,880 --> 00:09:29,520 So just uprooted, sold my house, moved S 900 miles or hover many 199 00:09:29,520 --> 00:09:32,200 100 miles and here we are. And here we are. 200 00:09:32,200 --> 00:09:33,920 Yep. Was it a worthwhile decision? 201 00:09:33,920 --> 00:09:35,160 Yeah, so far. So far. 202 00:09:35,160 --> 00:09:36,600 So again, we'll. See Knock on wood. 203 00:09:36,680 --> 00:09:38,480 Knock on wood, man. We don't have any wood around 204 00:09:38,480 --> 00:09:40,000 here, man. Knock on some steel. 205 00:09:40,760 --> 00:09:43,920 I think that's good, man. Like I'm, I've talked, I don't 206 00:09:43,920 --> 00:09:46,280 really keep in touch with me and people from high school, but 207 00:09:46,280 --> 00:09:49,120 when I talked to some of my peers that I went to school 208 00:09:49,120 --> 00:09:53,680 with, many of them have not taken the entrepreneurial route. 209 00:09:53,720 --> 00:09:56,080 And not that you have to be an entrepreneur by any means, but 210 00:09:56,080 --> 00:10:00,240 like a lot of them feel complacent in where they're at. 211 00:10:00,720 --> 00:10:05,200 And like just hearing them speak, it's like, that's what 212 00:10:05,200 --> 00:10:06,720 I'm scared of. Like that's what I don't. 213 00:10:06,720 --> 00:10:08,080 They're just not. They're just not. 214 00:10:08,280 --> 00:10:09,560 They're living. They're not thriving. 215 00:10:09,640 --> 00:10:11,160 Yeah, yeah, they're alive, but they don't thrive. 216 00:10:11,440 --> 00:10:13,320 And I could literally, I don't want to die tomorrow, but I 217 00:10:13,320 --> 00:10:17,680 could die tomorrow and feel like I didn't really hold anything 218 00:10:17,680 --> 00:10:19,040 back. And I feel like that's, that's a 219 00:10:19,040 --> 00:10:21,680 good thing, you know, Like I'm excited about being able to 220 00:10:21,680 --> 00:10:24,920 confidently say that there's a lot more that I want to do, man. 221 00:10:24,920 --> 00:10:26,240 Yeah. And that's I was just going to 222 00:10:26,240 --> 00:10:28,960 say, if you, if you wake up in the morning and you have things 223 00:10:28,960 --> 00:10:31,880 look to look forward to and you like are excited to get up every 224 00:10:31,880 --> 00:10:33,640 single morning. I know so many people that just 225 00:10:33,640 --> 00:10:35,280 hate getting out of bed. They hate going to work, they 226 00:10:35,280 --> 00:10:38,120 hate their job, they hate their boss, they hate their family 227 00:10:38,120 --> 00:10:40,320 life, they hate everything they hate where they live. 228 00:10:40,800 --> 00:10:43,720 Like that's why wouldn't you change some of that? 229 00:10:43,720 --> 00:10:45,280 You can. You're not a tree. 230 00:10:45,280 --> 00:10:48,840 You can do something different. I was at a a Bible study the 231 00:10:48,840 --> 00:10:51,960 other day where you're like an early morning 6:00 on Thursdays 232 00:10:51,960 --> 00:10:54,720 with the Church of men and is it's cool 'cause it's all guys 233 00:10:54,720 --> 00:10:55,960 that are in a similar chapter in life. 234 00:10:55,960 --> 00:10:58,760 Like they're all my age roughly. They've all got, not all of 235 00:10:58,760 --> 00:11:01,120 them, but most of them have like a kid or two or three. 236 00:11:01,680 --> 00:11:03,800 And most of them aren't entrepreneurs, but many of them 237 00:11:03,800 --> 00:11:05,920 are. And they were talking about 238 00:11:05,920 --> 00:11:10,840 like, like sin and temptation. And I was listening to him. 239 00:11:10,840 --> 00:11:13,560 And it's like, I mean, I've got sin and temptation. 240 00:11:13,560 --> 00:11:15,440 And I think everybody does in some extent. 241 00:11:15,800 --> 00:11:18,200 But like the things that I did in life that were typically 242 00:11:18,200 --> 00:11:21,120 categorized as sin by society, we're all done. 243 00:11:21,520 --> 00:11:24,360 When I was bored, when I was complacent, when I was 244 00:11:24,360 --> 00:11:27,880 comfortable, when I wasn't excited about waking up and 245 00:11:27,880 --> 00:11:31,080 tackling the day. And I feel like, as they say, 246 00:11:31,080 --> 00:11:33,320 and I don't mind the devil's playground, so to speak, but so 247 00:11:33,320 --> 00:11:38,800 many people go through life just floating with no intention or 248 00:11:38,800 --> 00:11:41,640 purpose. And when you've got that, like, 249 00:11:41,640 --> 00:11:44,600 you just freaking go, man. Like, I, I mean, I'm like any 250 00:11:44,600 --> 00:11:47,240 other guy to some extent. Like I lived a relatively normal 251 00:11:47,240 --> 00:11:49,240 life, looked at porn and all that stuff like these guys 252 00:11:49,240 --> 00:11:51,560 talking about, but like the moment I started the business 253 00:11:51,680 --> 00:11:54,720 and said, OK, this is what demands my time and attention 254 00:11:55,680 --> 00:11:57,680 ten years ago. It's like none of that other 255 00:11:57,680 --> 00:12:01,160 superficial nonsense is even. There's no place for it. 256 00:12:01,160 --> 00:12:03,480 Cause like, I got things that excite me more than that 257 00:12:03,480 --> 00:12:05,360 there's. Just so many things above and 258 00:12:05,360 --> 00:12:06,840 beyond that. Yeah, I think the same is true 259 00:12:06,840 --> 00:12:08,120 with nutrition. Like when you look at 260 00:12:08,120 --> 00:12:11,520 temptation, certain foods like all these, you know, fancy, 261 00:12:11,640 --> 00:12:16,320 hyper palpable, processed sugary foods, like that excitement is 262 00:12:16,320 --> 00:12:19,480 so short lived, but people don't have something grander than that 263 00:12:19,480 --> 00:12:21,960 to look forward to. And that's just all they fixate 264 00:12:21,960 --> 00:12:23,280 on. And that's what leads people 265 00:12:23,280 --> 00:12:24,800 astray. You know, it's crazy. 266 00:12:24,800 --> 00:12:27,440 All these different parallels in life with everything, with 267 00:12:27,440 --> 00:12:31,160 entrepreneurship, with nutrition, health, fitness, 268 00:12:31,160 --> 00:12:34,920 relationships, parenting, like all of it is rooted in the same 269 00:12:34,920 --> 00:12:38,000 underlying concepts that are just true, you know? 270 00:12:38,000 --> 00:12:40,480 Which is why I kind of like this whole rebrand of the podcast, 271 00:12:40,480 --> 00:12:44,640 like diving into these other things that are more than just 272 00:12:44,640 --> 00:12:47,000 one thing, because all the principles apply across the 273 00:12:47,000 --> 00:12:48,720 board. Yeah, pretty much any aspect of 274 00:12:48,720 --> 00:12:51,080 life. Any aspect of life, any aspect 275 00:12:51,080 --> 00:12:54,760 life. So on an entrepreneurial switch 276 00:12:54,760 --> 00:12:58,160 of gears here, we need, we need, we definitely need to make a 277 00:12:58,160 --> 00:13:02,720 podcast episode that just kind of accurately breaks down the 278 00:13:02,720 --> 00:13:05,200 company and all the different legs of the company. 279 00:13:05,720 --> 00:13:08,520 But what are some things that we're working on 'cause I want 280 00:13:08,520 --> 00:13:11,720 to give the people listen to this subset podcast, the work 281 00:13:11,720 --> 00:13:14,120 podcast, like a definite peek behind the curtain. 282 00:13:15,360 --> 00:13:18,640 So what do we got cooking that the general mass does not know? 283 00:13:18,640 --> 00:13:21,760 About man, there's so much. There's so much in this building 284 00:13:21,760 --> 00:13:26,000 alone. There is just a flood of ideas. 285 00:13:26,520 --> 00:13:29,760 Well, one insider tip. This is going to go live on 286 00:13:29,760 --> 00:13:34,400 Friday, which means the people listening to this podcast right 287 00:13:34,400 --> 00:13:36,920 now are going to be the first to know that we're relaunching 288 00:13:36,920 --> 00:13:40,880 Carnivore Cakepop this Sunday. Spilled the beans the. 16th at 289 00:13:40,880 --> 00:13:41,880 noon Central. Yes. 290 00:13:41,960 --> 00:13:46,720 So Cakepop is back in town. Yes, knock on wood that nothing 291 00:13:46,720 --> 00:13:49,200 happens between now and the time this launches. 292 00:13:49,320 --> 00:13:52,160 Yeah, this podcast I feel like we'll. 293 00:13:52,160 --> 00:13:53,120 Be good. I think we're good. 294 00:13:53,440 --> 00:13:57,040 I think we're good, but man, that's a perfect example of just 295 00:13:57,040 --> 00:13:59,160 things not going like you'd planned. 296 00:13:59,400 --> 00:14:01,800 And like, I don't want to give too much detail because I don't 297 00:14:01,800 --> 00:14:04,120 want to bore people with the nuances of things. 298 00:14:04,440 --> 00:14:10,200 But yeah, this is a constant, you know, journey of pivoting, 299 00:14:10,200 --> 00:14:11,680 adapting and thinking on the fly. 300 00:14:11,680 --> 00:14:15,640 And having like since I started the business, I got exceedingly 301 00:14:15,640 --> 00:14:19,560 good at just being able to recognize potential mistakes or 302 00:14:19,560 --> 00:14:22,200 things that could happen, could go wrong, and then making 303 00:14:22,200 --> 00:14:25,160 contingency plans for when they do because they will absolutely 304 00:14:25,160 --> 00:14:26,560 go wrong. This is what's going to happen. 305 00:14:26,720 --> 00:14:29,440 Yep. So in regard to Carnivore Cake 306 00:14:29,440 --> 00:14:35,040 Pop, we that has been the most heavily requested relaunch of 307 00:14:35,360 --> 00:14:38,320 all flavors ever and it sold out in record time. 308 00:14:38,600 --> 00:14:41,640 Primal fudge sold out quicker, but I think it was because we 309 00:14:41,640 --> 00:14:44,200 kind of paved the way with carnivore cake pop and it really 310 00:14:44,520 --> 00:14:47,000 blew a lot of people's minds and they wished they had ordered 311 00:14:47,000 --> 00:14:48,840 more. So I think when Primal fudge 312 00:14:48,840 --> 00:14:52,880 popped open, that just drew drove that much more traffic to 313 00:14:52,880 --> 00:14:54,600 it. But anyways, cake pop, everyone 314 00:14:54,600 --> 00:14:56,400 has been asking for carnivore cake pop. 315 00:14:56,600 --> 00:14:57,920 When's it coming back? When's it coming back? 316 00:14:57,920 --> 00:15:00,160 When's it coming back? I get DMS, the keto brick 317 00:15:00,160 --> 00:15:03,360 Instagram gets DMS, we get Facebook messages, emails, I 318 00:15:03,360 --> 00:15:05,800 mean text messages, everything. And that's only get, I mean, 319 00:15:05,800 --> 00:15:09,120 that's our lowest carb, highest protein brick by far, 45 320 00:15:09,120 --> 00:15:12,280 protein, 3G total carbs. Total carbs, not even net carbs, 321 00:15:12,280 --> 00:15:15,840 that's total carbs. And I just have a feeling it's 322 00:15:15,840 --> 00:15:17,960 going to just disappear so quick this time. 323 00:15:18,280 --> 00:15:21,080 I hope so. And we had plans. 324 00:15:21,280 --> 00:15:23,120 This is a little peel back behind the curtain. 325 00:15:23,160 --> 00:15:24,760 We had plans to bring this one back. 326 00:15:25,160 --> 00:15:27,120 Much. Sooner than it's coming back. 327 00:15:27,440 --> 00:15:30,440 So apologies to everybody who's been asking and we've been 328 00:15:30,440 --> 00:15:33,080 trying to keep you updated. It's coming back soon. 329 00:15:33,080 --> 00:15:35,160 It's coming back soon, early 2025. 330 00:15:35,160 --> 00:15:36,400 We're bringing it back in February. 331 00:15:36,400 --> 00:15:37,640 Sorry, it's coming back in March. 332 00:15:38,280 --> 00:15:41,400 There's a lot of things going on behind the scenes, delayed 333 00:15:41,400 --> 00:15:46,880 ingredients, issues with our packaging process, temperature 334 00:15:46,880 --> 00:15:49,240 regulation. I mean there's like how many 335 00:15:49,240 --> 00:15:50,920 different? Lots of variables. 336 00:15:51,080 --> 00:15:52,840 A lot of sticks in the spokes, yeah. 337 00:15:52,960 --> 00:15:55,920 And people like from the outside looking in and this is another 338 00:15:55,920 --> 00:15:59,160 thing I think it's be good for with this podcast is like the 339 00:15:59,160 --> 00:16:02,120 why behind what we're doing and the timing of things cause like. 340 00:16:02,680 --> 00:16:03,640 'Cause people, people don't know. 341 00:16:03,640 --> 00:16:06,360 People don't know they're they're really only Privy to the 342 00:16:06,360 --> 00:16:09,320 information we put out there and there's a lot that we're working 343 00:16:09,320 --> 00:16:10,920 on they don't know. Yeah. 344 00:16:10,920 --> 00:16:14,240 And like I don't want to make it forward facing of like, oh, our 345 00:16:14,240 --> 00:16:16,240 ingredients got delayed. Oh the weather. 346 00:16:16,240 --> 00:16:17,840 I mean, like people don't want to hear complaints. 347 00:16:17,840 --> 00:16:19,120 Like the weather too. That was the thing. 348 00:16:19,120 --> 00:16:21,240 We had a Blizzard. We were supposed to receive what 349 00:16:21,240 --> 00:16:23,800 we're supposed to receive. It was either kitchen materials 350 00:16:23,800 --> 00:16:26,000 or ingredients, I forget. I think both, yeah. 351 00:16:26,040 --> 00:16:29,800 Yeah, but that guys here on the clock ready to produce, they 352 00:16:29,840 --> 00:16:31,960 don't have ingredients on time. Then it throws all that off, 353 00:16:31,960 --> 00:16:34,240 then it pushes everything else back like a doctor's office. 354 00:16:34,760 --> 00:16:37,520 And then if we assume we're going to get X number of pounds 355 00:16:37,560 --> 00:16:41,800 of protein in good usable condition and it comes off the 356 00:16:41,800 --> 00:16:45,440 back of the truck and there's damaged boxes and punctured bags 357 00:16:45,440 --> 00:16:49,400 and containers, then we're then we're thrown under the bus at 358 00:16:49,640 --> 00:16:52,080 the very last minute. So now we can only produce less 359 00:16:52,280 --> 00:16:57,560 product and it's just a show. It is, it is so like, and I got 360 00:16:57,560 --> 00:17:00,520 to keep my my guys busy 'cause I mean they need hours. 361 00:17:00,760 --> 00:17:03,000 It's like if there's no production taking place, like I 362 00:17:03,000 --> 00:17:06,000 have to pull some random things that need to be done but are not 363 00:17:06,040 --> 00:17:09,319 typically considered high priority and just give them 364 00:17:09,319 --> 00:17:10,760 ours. You know, we've done some 365 00:17:11,240 --> 00:17:13,079 facility upkeep and maintenance around here. 366 00:17:13,079 --> 00:17:15,440 We got a bunch of doors. Like it's a project. 367 00:17:15,839 --> 00:17:18,680 It's a projects. Like Rigel is really good at 368 00:17:18,680 --> 00:17:21,160 slamming doors into the sheetrock and busting holes in 369 00:17:21,160 --> 00:17:23,440 the sheetrock. So we've patched all those 370 00:17:23,440 --> 00:17:25,440 little holes and painted over that. 371 00:17:26,520 --> 00:17:28,600 I got to put those little bumpers up now so we're not 372 00:17:28,600 --> 00:17:30,960 using dumbbells 'cause I need those dumbbells back. 373 00:17:32,280 --> 00:17:34,480 Yeah, little things like them. The. 374 00:17:34,640 --> 00:17:36,000 Let's talk about the apparel for a second. 375 00:17:36,000 --> 00:17:40,040 Cause the apparel, I feel like we launched, I was looking 376 00:17:40,040 --> 00:17:42,800 through my books the other day, reconciling all my accounting 377 00:17:42,800 --> 00:17:48,000 stuff and we launched the apparel in 2019, which honestly 378 00:17:48,000 --> 00:17:50,760 is just sad. It's sad that we've launched 379 00:17:50,760 --> 00:17:53,120 that business, that leg of the business in 2019. 380 00:17:53,120 --> 00:17:57,600 It's currently 2025 and I've still not really sunken my teeth 381 00:17:57,600 --> 00:18:00,120 into it and focused on it like I should. 382 00:18:00,120 --> 00:18:02,800 It's always getting the back burner because the bricks have 383 00:18:02,800 --> 00:18:06,080 always been the priority. And like the cacao crisis 384 00:18:06,080 --> 00:18:08,280 happened, I got to, I had to find a solution to that. 385 00:18:08,280 --> 00:18:11,120 The tallow's been a whole learning curve in and of itself, 386 00:18:11,680 --> 00:18:13,120 the new flavors, all that good stuff. 387 00:18:13,200 --> 00:18:17,280 But like, I think, I think we're getting to a point where we can 388 00:18:17,280 --> 00:18:20,560 start focusing more on the apparel, which I'm super excited 389 00:18:20,560 --> 00:18:24,200 about because we're just going to kind of rebrand that entirely 390 00:18:24,200 --> 00:18:25,560 and change the game on how we're doing it. 391 00:18:25,880 --> 00:18:28,440 And I think that'll be a really good creative outlet for us 392 00:18:28,440 --> 00:18:30,840 that's just outside the food space. 393 00:18:30,840 --> 00:18:33,040 Hopefully the margins are much better 'cause there's no margins 394 00:18:33,040 --> 00:18:35,560 on the bricks. And then we can just make that 395 00:18:35,560 --> 00:18:37,960 something that, you know, gets the attention it deserves. 396 00:18:37,960 --> 00:18:40,880 Yeah, Yep, I'm excited for it. Yeah, it's going to be good 397 00:18:40,880 --> 00:18:43,640 whole new. Website, whole new product line, 398 00:18:43,680 --> 00:18:45,440 whole new. Well, we don't want to spill 399 00:18:45,440 --> 00:18:46,960 everything, I guess. Yeah, it's going to be good 400 00:18:46,960 --> 00:18:47,640 though. It's going to be good. 401 00:18:47,640 --> 00:18:53,120 That will hopefully launch in its entirety for sure this year. 402 00:18:53,120 --> 00:18:54,760 I just don't know when. Yeah, I just don't know when 403 00:18:54,760 --> 00:18:58,080 it's going to drop this year. We got the competition, which we 404 00:18:58,080 --> 00:19:01,200 need to start promoting then, but we got the competition in 405 00:19:01,200 --> 00:19:04,240 September. Registrations now open for that 406 00:19:04,360 --> 00:19:09,360 Natural State, savages.com. So that'll be good. 407 00:19:10,240 --> 00:19:11,760 You're doing that show. Do that show. 408 00:19:12,360 --> 00:19:16,320 We got everything dialed in with the polygraph person, the 409 00:19:17,000 --> 00:19:22,240 tanning, the photographer venue, the venue, the hotel host Jim, 410 00:19:22,520 --> 00:19:24,680 the host Jim. There's a whole other 411 00:19:24,680 --> 00:19:26,880 conversation about that host Jim, but we'll save that for 412 00:19:26,880 --> 00:19:29,560 another day, too. They don't go too far behind the 413 00:19:29,560 --> 00:19:32,760 curtain there, But yeah, that's going to be awesome, man. 414 00:19:32,760 --> 00:19:34,760 I'm super stoked about that. We hadn't really promoted that 415 00:19:34,760 --> 00:19:36,120 yet. But people, I feel like 416 00:19:36,120 --> 00:19:38,240 competitors, and I'm guilty of this too, as a competitor, but 417 00:19:38,240 --> 00:19:40,960 I'll wait until like the last minute to register. 418 00:19:41,520 --> 00:19:45,320 And now that I'm a promoter, I would really appreciate 419 00:19:45,320 --> 00:19:48,240 competitors signing up and registering before the last 420 00:19:48,240 --> 00:19:50,320 minute. Now knowing what it's like being 421 00:19:50,320 --> 00:19:52,080 on the receiving end. Whenever I do a show going 422 00:19:52,080 --> 00:19:54,080 forward, I'm going to register as early as possible. 423 00:19:54,280 --> 00:19:57,560 That way that the promoters got more engaged as to what the, you 424 00:19:57,560 --> 00:19:59,120 know, competitor counts going to be. 425 00:19:59,440 --> 00:20:01,400 And they can plan accordingly because there's a lot of, 426 00:20:02,080 --> 00:20:04,720 there's a lot of costs that the promoter has to fork out up 427 00:20:04,720 --> 00:20:06,720 front. In hopes that there's gonna be 428 00:20:06,720 --> 00:20:08,440 enough competitors to at least break even. 429 00:20:08,720 --> 00:20:11,720 But as a competitor, it gives you a sense of anxiety. 430 00:20:11,880 --> 00:20:14,240 Once you register you're like, oh shit, it's real. 431 00:20:14,480 --> 00:20:16,440 But I think that's a good thing. It is a good thing. 432 00:20:16,520 --> 00:20:18,400 But so like I'm registered for your show. 433 00:20:18,680 --> 00:20:21,840 I'm also registered for one in Wisconsin two months prior or a 434 00:20:21,840 --> 00:20:25,600 month and a half prior. And there's another one or maybe 435 00:20:25,600 --> 00:20:29,640 two kind of in between those that I'm eyeing up but I haven't 436 00:20:29,640 --> 00:20:31,760 registered for. And I don't know why, but I'm 437 00:20:31,760 --> 00:20:33,640 just like, OK, I just, I'm just going to wait and see. 438 00:20:33,640 --> 00:20:35,320 I can always wait and register in a little while. 439 00:20:35,320 --> 00:20:37,280 I can see how the first show goes, then I can register. 440 00:20:37,920 --> 00:20:40,320 But you're right, like why, why are why are you waiting? 441 00:20:40,360 --> 00:20:42,840 Like. I feel like a lot of competitors 442 00:20:42,840 --> 00:20:45,480 and I'm guilty of this, so I can speak to it, but like you want 443 00:20:45,480 --> 00:20:48,360 to wait until you feel confident you're going to look show ready 444 00:20:48,360 --> 00:20:50,600 before you actually pay the money and register because once 445 00:20:50,600 --> 00:20:51,720 you register, it's on the calendar. 446 00:20:51,720 --> 00:20:55,360 It's real, but I feel like you would look more show ready if 447 00:20:55,360 --> 00:20:58,240 you proactively put that on the calendar and you knew that it 448 00:20:58,520 --> 00:20:59,640 was going to happen no matter. What? 449 00:20:59,640 --> 00:21:01,240 So I mean, that could be a metaphor for life. 450 00:21:01,240 --> 00:21:04,440 Like, if you never, if you don't do something, if you don't want 451 00:21:04,960 --> 00:21:07,640 to commit to something until you feel ready, you're never going 452 00:21:07,640 --> 00:21:08,360 to do it. Yeah. 453 00:21:08,360 --> 00:21:09,680 Like, or you're just going to procrastinate. 454 00:21:09,680 --> 00:21:12,680 And it's going to be way, way down the road around the future. 455 00:21:13,080 --> 00:21:15,480 I'm reading this book right now, I've referenced it a few times. 456 00:21:15,760 --> 00:21:19,080 10X is easier than two X. Basically the point being that 457 00:21:19,720 --> 00:21:25,520 linear growth in this 2X, you know, kind of approach is more 458 00:21:25,520 --> 00:21:28,320 competitive because there's more people trying to like gradually 459 00:21:28,320 --> 00:21:32,400 stair step in life and it's more taxing because you just 460 00:21:32,400 --> 00:21:36,000 basically have to increase overall workload to see that 2X 461 00:21:36,000 --> 00:21:39,760 return on investment. Whereas a 10X exponential growth 462 00:21:39,760 --> 00:21:45,000 mindset forces you to do something that you currently 463 00:21:45,000 --> 00:21:47,640 don't feel confident in or capable of. 464 00:21:47,640 --> 00:21:50,240 But once you make that shift, you have to redefine your 465 00:21:50,240 --> 00:21:52,240 identity and look at things through a different lens. 466 00:21:52,560 --> 00:21:56,040 But when you do that, you get so much more excited about the 467 00:21:56,040 --> 00:21:58,360 potential. And that excitement is what 468 00:21:58,360 --> 00:22:01,000 allows you to see opportunities in places you wouldn't 469 00:22:01,000 --> 00:22:04,000 previously have been able to. So I was talking to the tribe 470 00:22:04,000 --> 00:22:06,360 the other day. It's like, look, if you have 471 00:22:06,360 --> 00:22:09,080 never competed before, the idea of stepping on stage and 472 00:22:09,080 --> 00:22:13,520 competing in your skivvies is incredibly scary, daunting and 473 00:22:13,520 --> 00:22:16,000 like, yeah, like totally outside your comfort zone. 474 00:22:16,680 --> 00:22:22,960 But that goal is so much easier to obtain than to, oh, I just 475 00:22:22,960 --> 00:22:25,400 want to lose 10 lbs and fit in my dress better. 476 00:22:25,520 --> 00:22:28,520 Because while that could be great, that's not really, like, 477 00:22:29,080 --> 00:22:32,080 scary or exciting or causing an identity shift. 478 00:22:33,040 --> 00:22:35,080 But if you get that goal of like, hey, I'm, I'm going to, 479 00:22:35,280 --> 00:22:37,280 you know, step on stage. I'm going to take it to that 480 00:22:37,280 --> 00:22:39,840 level. Then you can't help but be 481 00:22:39,840 --> 00:22:43,480 excited about it and forced to re identify it with who you are 482 00:22:43,480 --> 00:22:46,040 as a person. And once you make that shift, 483 00:22:46,360 --> 00:22:49,440 it's honestly easier to reach that goal because then you start 484 00:22:49,440 --> 00:22:52,400 adopting all the routines and habits you need to do that 485 00:22:52,400 --> 00:22:55,080 exponential growth in a way that you never would have been able 486 00:22:55,080 --> 00:22:58,120 to do in that prior version of yourself of yourself. 487 00:22:58,960 --> 00:23:02,520 So I think that's key. So yeah, let people, you know, 488 00:23:02,520 --> 00:23:04,240 simmer on that for a bit. And I want to do that with the 489 00:23:04,240 --> 00:23:05,400 business. Like, I want to have these 490 00:23:05,400 --> 00:23:10,840 growth goals that are just wildly beyond what seems 491 00:23:10,840 --> 00:23:16,240 rational, but then force myself to just embrace it and then do 492 00:23:16,240 --> 00:23:18,240 whatever shift needs to happen to reach it, you know? 493 00:23:18,600 --> 00:23:20,000 Well, they say shoot for the stars, right? 494 00:23:20,280 --> 00:23:22,160 Shoot for the moon. Shoot for the moon and if you 495 00:23:22,160 --> 00:23:23,920 miss you at least land amongst the stars. 496 00:23:24,400 --> 00:23:28,160 So. Huge goals, huge, huge finish 497 00:23:28,200 --> 00:23:31,920 lines and you can't lose. Can't lose. 498 00:23:32,440 --> 00:23:35,600 Now in parallel to the competition, we've got a 499 00:23:35,600 --> 00:23:40,160 challenge that just started the Savage Shred 2025. 500 00:23:40,520 --> 00:23:42,800 Just have a tongue twister. Like if you say Savage Shred, 501 00:23:42,800 --> 00:23:45,480 Savage Shred five times, pretty quickly you're going to mess up 502 00:23:45,840 --> 00:23:47,040 Savage Shred. Savage Shred. 503 00:23:47,520 --> 00:23:51,280 Yeah, you can do it anyways. Anyways, but if the way we get 504 00:23:51,280 --> 00:23:53,760 that structure, we did a six month transformation challenge. 505 00:23:53,760 --> 00:23:58,160 When was that? That was that went through the 506 00:23:58,160 --> 00:23:59,640 holidays. So it ended, I think it ended at 507 00:23:59,640 --> 00:24:02,960 the end of December, did it not? End of December, Yeah, that's 508 00:24:02,960 --> 00:24:05,720 right, because we started the year, yeah, with people having 509 00:24:05,760 --> 00:24:08,560 peaked that way, they can go through Christmas and New Year's 510 00:24:08,720 --> 00:24:11,080 dialed in. But yeah, we did that. 511 00:24:11,080 --> 00:24:13,040 That was a six month transformation challenge. 512 00:24:14,040 --> 00:24:17,480 Transformation challenge and male and female winner both won 513 00:24:17,480 --> 00:24:20,200 5000 bucks a pop, plus a bunch of other free stuff. 514 00:24:21,120 --> 00:24:23,200 Theresa and Josh, they looked phenomenal. 515 00:24:23,200 --> 00:24:24,400 Everybody did. It was phenomenal. 516 00:24:24,720 --> 00:24:26,040 But we're doing another challenge. 517 00:24:26,040 --> 00:24:28,400 We're going to make this one a nine month challenge. 518 00:24:28,560 --> 00:24:32,440 It's not transformational in like a transformation contest 519 00:24:32,440 --> 00:24:35,720 per SE, because we're going to have like the starting photos, 520 00:24:36,080 --> 00:24:39,000 the peaking photos, which coincide with the same peak week 521 00:24:39,000 --> 00:24:41,360 as my competition. And then we're going to have a 522 00:24:41,360 --> 00:24:44,760 reverse diet component factored in that lasts for two months 523 00:24:44,800 --> 00:24:47,920 after that peak week. So that we kind of incentivize 524 00:24:47,920 --> 00:24:51,000 people to go through a reverse diet and make it healthy. 525 00:24:51,880 --> 00:24:55,840 So nine months in total. And that is now open to the 526 00:24:55,840 --> 00:25:00,000 public and people can join the tribe and be a part of that. 527 00:25:00,000 --> 00:25:03,560 And again, we're going to put $10,000 up for grabs there, 5000 528 00:25:03,560 --> 00:25:05,400 to the male winner, 5000 to the female winner. 529 00:25:05,840 --> 00:25:08,800 Again, the tribe votes on those winners. 530 00:25:09,120 --> 00:25:12,440 But I'm hoping that with it paralleling the competition, 531 00:25:12,840 --> 00:25:16,480 anybody that's dialing in and getting diced for that, you 532 00:25:16,480 --> 00:25:19,160 know, challenge, they'll be that much more inclined to be like, 533 00:25:19,160 --> 00:25:21,000 all right, let's pull the trigger and just step on stage 534 00:25:21,000 --> 00:25:22,800 and do it for real. Exactly because they're going to 535 00:25:22,800 --> 00:25:25,600 have access to the tribe community and the tribe is full 536 00:25:25,600 --> 00:25:27,400 of people that are going to be doing the same thing and they're 537 00:25:27,400 --> 00:25:30,040 all super supportive and helpful and they've all, you know, 538 00:25:30,160 --> 00:25:33,000 worked the system to some extent and understand and all that kind 539 00:25:33,000 --> 00:25:34,680 of stuff. Plus you get the weekly live 540 00:25:34,680 --> 00:25:37,560 calls every Tuesday night, you get to chat with Robert. 541 00:25:38,120 --> 00:25:41,960 And then also, if you utilize the AII mean, that's essentially 542 00:25:41,960 --> 00:25:46,800 all of your content and your entire protocol in a database 543 00:25:46,800 --> 00:25:48,840 that you can query anytime you want. 544 00:25:49,040 --> 00:25:52,200 Yeah, that'll be good. I think that will be, We learned 545 00:25:52,200 --> 00:25:53,680 a lot with this first transformation challenge. 546 00:25:53,680 --> 00:25:56,080 I think we've got it more dialed in now and I think this could be 547 00:25:56,600 --> 00:25:58,680 an annual thing because we're going to make the competition an 548 00:25:58,680 --> 00:26:00,760 annual thing. So we just might parallel these 549 00:26:01,040 --> 00:26:04,040 every year going forward. So excited about that. 550 00:26:04,760 --> 00:26:07,080 What else are we excited about? You got some personal things 551 00:26:07,080 --> 00:26:09,840 that are exciting if you're at liberty to talk about them. 552 00:26:09,840 --> 00:26:11,400 Like what? You're not. 553 00:26:11,520 --> 00:26:14,280 You're not solo anymore. Man, Oh yeah, yeah, talk about 554 00:26:14,280 --> 00:26:15,720 that. I got a gym partner now but. 555 00:26:15,800 --> 00:26:19,040 What I'm your gym partner? OK I got AI have a gym. 556 00:26:19,040 --> 00:26:21,680 I have a gym partner now of each gender. 557 00:26:21,800 --> 00:26:23,040 So of each gender. Yeah. 558 00:26:23,040 --> 00:26:26,040 We had a a contract, yeah, signed it, you know, talk about 559 00:26:26,040 --> 00:26:26,400 that. That was. 560 00:26:26,400 --> 00:26:28,160 Caitlin's idea. And that was awesome. 561 00:26:28,400 --> 00:26:32,160 Yeah. So we, I'm seeing a lovely young 562 00:26:32,160 --> 00:26:35,640 lady named Caitlin and she likes to hit the gym as well, but she 563 00:26:35,640 --> 00:26:39,400 knows that I hit the gym most mornings with Robert. 564 00:26:39,480 --> 00:26:42,520 We train, we, we train together. We hit the same muscle group. 565 00:26:42,520 --> 00:26:44,640 We have the same workout split. We have kind of just the same 566 00:26:44,640 --> 00:26:52,040 training schedule as it goes. So she drafted a contract to how 567 00:26:52,040 --> 00:26:52,560 does it? How is it? 568 00:26:52,560 --> 00:26:56,640 How does she word it to Cher? No, it's shared custody. 569 00:26:56,640 --> 00:26:59,000 Is that what it was? I think shared custody with a 5 570 00:26:59,000 --> 00:27:01,400 day written notice. Yeah, so like, so like her and I 571 00:27:01,400 --> 00:27:03,840 can go work out, but we have to let Robert know that I'm going 572 00:27:03,840 --> 00:27:08,600 to be bailing out a day next week or in advance or whatever. 573 00:27:08,600 --> 00:27:11,040 So it's pretty comical. It's, it's pretty cool. 574 00:27:11,040 --> 00:27:14,600 And she's super cool. Like, we met her originally, you 575 00:27:14,600 --> 00:27:18,440 and I were putting posters up at a gym in, Oh yeah, up north, 576 00:27:18,440 --> 00:27:22,560 somewhere up in Rogers, I guess. And she was there doing 577 00:27:23,040 --> 00:27:25,840 hamstring curls or something. I can't remember. 578 00:27:25,840 --> 00:27:26,240 I don't. I don't. 579 00:27:26,240 --> 00:27:27,440 Honestly, you don't want. To give away the whole. 580 00:27:27,440 --> 00:27:30,640 Story, don't want to give the whole story but yeah y'all hit 581 00:27:30,640 --> 00:27:33,640 it off and that's pretty much how that worked out. 582 00:27:33,680 --> 00:27:35,920 But she's super cool. We've had her out to the team 583 00:27:35,920 --> 00:27:39,120 day for for BBQ. She eats meat, so she's even 584 00:27:39,120 --> 00:27:41,080 better. Yeah, she's not crazy vegan or 585 00:27:41,080 --> 00:27:43,440 anything like that. Nothing against vegans out 586 00:27:43,440 --> 00:27:45,520 there, just probably wouldn't make a good fit for Greg that. 587 00:27:46,160 --> 00:27:47,000 Would be a. Clash. 588 00:27:47,000 --> 00:27:48,320 Yeah, that would be a clash for sure. 589 00:27:49,680 --> 00:27:52,520 But yeah, she's super cool. What other personal things you 590 00:27:52,520 --> 00:27:55,360 got going? Competition prep is big, so. 591 00:27:55,800 --> 00:27:57,880 We got to convince her to the prep, to the show. 592 00:27:58,200 --> 00:27:59,760 You know, she'd, she'd probably be done. 593 00:27:59,760 --> 00:28:01,760 I don't think she's super excited about being up in front 594 00:28:01,760 --> 00:28:03,240 of a lot of people. But that's. 595 00:28:03,280 --> 00:28:04,920 How most people are. That's right. 596 00:28:04,920 --> 00:28:06,400 I mean, that's. Never listened to this podcast. 597 00:28:06,400 --> 00:28:10,320 First time I did a competition back in 2013 ish, same thing. 598 00:28:10,320 --> 00:28:13,640 I was scared beyond belief. But once you get backstage and 599 00:28:13,640 --> 00:28:15,760 once you kind of interact with some of those other competitors, 600 00:28:16,080 --> 00:28:18,560 the vibe is amazing because everyone's in the same exact 601 00:28:18,560 --> 00:28:22,360 situation. They've all made crazy changes 602 00:28:22,360 --> 00:28:25,360 to their daily life and their working out and their nutrition. 603 00:28:25,680 --> 00:28:27,560 They've all gone through a lot of struggle just to get there. 604 00:28:27,560 --> 00:28:31,080 And everyone kind of understands like you're in the same, you're 605 00:28:31,080 --> 00:28:33,640 all on the same team. Even though you're competing 606 00:28:33,640 --> 00:28:35,160 against each other. If you're a first timer, you're 607 00:28:35,160 --> 00:28:36,680 all on the same team. It's pretty cool. 608 00:28:37,160 --> 00:28:41,120 But yeah, I don't think she'd be down for that, but I am I've I'm 609 00:28:41,120 --> 00:28:42,680 excited to do it. This will be my third ketogenic 610 00:28:42,680 --> 00:28:45,720 prep with your guidance. So we're going to try to get 611 00:28:45,720 --> 00:28:51,440 shredded ER and leaner than ever and try to steal some shows. 612 00:28:51,480 --> 00:28:53,000 So it'll be good, man. It'll be good. 613 00:28:53,800 --> 00:28:56,880 Crystal is getting the itch to compete again, but she's like, 614 00:28:57,240 --> 00:28:59,600 you know, 24 weeks pregnant right now, so she's not going to 615 00:28:59,600 --> 00:29:02,840 do it just right off the bat. Well, she could win a 616 00:29:02,840 --> 00:29:04,680 transformation challenge if she takes pictures now. 617 00:29:05,200 --> 00:29:07,200 Yeah, she could. She could that for sure. 618 00:29:08,240 --> 00:29:10,200 But yeah, it'll be cool. Like we've, we've had to change 619 00:29:10,200 --> 00:29:13,720 so many things with her training schedule and we trained so many 620 00:29:13,720 --> 00:29:17,320 things because like she and I were workout partners and then 621 00:29:17,320 --> 00:29:20,960 we had Rigel and then that kind of put a damper on that. 622 00:29:20,960 --> 00:29:23,080 Like we'll train sometimes together, but with him it's just 623 00:29:23,080 --> 00:29:24,920 total chaos. So like she was trying to train 624 00:29:25,480 --> 00:29:28,600 before he woke up or while he's taking a nap. 625 00:29:28,880 --> 00:29:32,400 So we brought a, she was waking up super early and coming to the 626 00:29:32,400 --> 00:29:34,840 gym here. That didn't really work out. 627 00:29:35,120 --> 00:29:38,960 Then we moved some equipment to the house in the garage, and 628 00:29:38,960 --> 00:29:40,920 that didn't work out because he would always wake up when she 629 00:29:40,920 --> 00:29:44,320 tried to go train. Now I'm leaving earlier three 630 00:29:44,320 --> 00:29:47,720 days a week so that I can watch him and then she can come here 631 00:29:47,720 --> 00:29:49,840 and train with Ellen, who's also going to do the competition, 632 00:29:49,840 --> 00:29:52,520 which is super cool because that kind of incentivizes Ellen to, 633 00:29:52,920 --> 00:29:55,520 you know, have a good quality workout partner, go to the right 634 00:29:55,600 --> 00:29:58,400 range of motion and movements, and do everything correctly. 635 00:29:59,320 --> 00:30:02,240 And I know Ellen loves it. Yeah, she values that too. 636 00:30:02,320 --> 00:30:05,640 Yeah, it's it's good. So I'm super excited for her to 637 00:30:05,640 --> 00:30:08,000 be able to do that. So she's got 3 dedicated days a 638 00:30:08,000 --> 00:30:10,360 week and then she'll typically train at some point during the 639 00:30:10,360 --> 00:30:12,760 weekend as well. But yeah, we're going to have 640 00:30:12,760 --> 00:30:14,800 another baby on the way. So I don't know what what that's 641 00:30:14,800 --> 00:30:19,120 going to do from a training standpoint for her because she's 642 00:30:19,120 --> 00:30:22,160 going to have her hands full times 2, you know, so. 643 00:30:22,480 --> 00:30:24,080 You'll be watching 2 while she trains. 644 00:30:24,480 --> 00:30:28,000 Yeah, I haven't really figured out how to breastfeed though, so 645 00:30:28,000 --> 00:30:29,600 like, I might not be able to pull much weight. 646 00:30:29,600 --> 00:30:33,840 Pretty sure they make like little, you know, fake ones you 647 00:30:33,840 --> 00:30:35,920 can just kind of hang over your neck or something. 648 00:30:36,120 --> 00:30:37,800 Fake ones. Well, I think it's a compliment 649 00:30:37,800 --> 00:30:40,200 really, because like when Rigel was first born and was 650 00:30:40,200 --> 00:30:43,880 breastfeeding still like he would try to latch on to me. 651 00:30:44,360 --> 00:30:47,240 And I, I've never had big pecks. Like it's always been my lagging 652 00:30:47,240 --> 00:30:49,440 body part as a bodybuilder. So I think if he's trying to 653 00:30:49,440 --> 00:30:51,560 latch on to me, that must mean I've got somewhat developed 654 00:30:51,560 --> 00:30:53,040 Peps, right? I mean, that's a good one maybe. 655 00:30:53,040 --> 00:30:54,200 They're too bald. I don't know. 656 00:30:54,760 --> 00:30:56,600 That could be it too. That could be it too. 657 00:30:56,600 --> 00:30:58,080 I don't have much chest hair, man. 658 00:30:58,200 --> 00:30:59,640 We'll save the hair removal for another. 659 00:30:59,640 --> 00:31:00,440 Episode. Yeah, we were talking. 660 00:31:00,520 --> 00:31:01,960 About the competition, that'd be a good one. 661 00:31:02,000 --> 00:31:04,080 That'd be a good deep dive episode for sure. 662 00:31:05,240 --> 00:31:07,920 But yeah, man, I want these. I don't how, how long are we in 663 00:31:07,920 --> 00:31:10,840 chip? 34 minutes, 34 minutes. 664 00:31:10,840 --> 00:31:13,120 All right. We're going to try and make 665 00:31:13,120 --> 00:31:17,640 these somewhat consistent roughly every Friday, but there 666 00:31:17,640 --> 00:31:19,800 may be a couple weeks where that's not the case based off of 667 00:31:19,800 --> 00:31:22,120 travel schedules, conferences, competitions, etcetera, 668 00:31:22,120 --> 00:31:25,200 etcetera. But I think this kind of format 669 00:31:25,680 --> 00:31:27,440 will be good. We can do a deep dive on things 670 00:31:27,440 --> 00:31:31,200 that are happening in the week, things we got coming in the 671 00:31:31,240 --> 00:31:32,600 near. We got the retreat. 672 00:31:32,640 --> 00:31:34,400 We'll talk about the retreat. Yeah, that's big. 673 00:31:34,760 --> 00:31:37,720 We got a registrations now open for that too. 674 00:31:37,720 --> 00:31:40,160 So we're doing these like quarterly retreats, Savage 675 00:31:40,160 --> 00:31:45,840 retreats, and this next one is slated for April 9th through the 676 00:31:45,840 --> 00:31:49,880 13th I believe, in Kettle Falls, WA and I'm doing a collaborative 677 00:31:49,880 --> 00:31:52,240 retreat with Bruce Mcglinn as a professional hunter. 678 00:31:52,760 --> 00:31:54,600 I'm kind of teaching people how to hunt and I'm going to be 679 00:31:54,600 --> 00:31:56,600 bringing this nutrition and training component to it. 680 00:31:56,600 --> 00:31:59,600 So I'm going to bring my in body some weights and then I'm just 681 00:31:59,600 --> 00:32:02,840 going to like kind of tie the knot between being physically 682 00:32:02,840 --> 00:32:05,480 fit and being the best hunter you can because they go hand in 683 00:32:05,480 --> 00:32:06,640 hand. And nutrition, right? 684 00:32:06,720 --> 00:32:08,040 Yeah. And nutrition, I mean, you eat a 685 00:32:08,040 --> 00:32:10,360 lot of meat as a hunter typically, So it makes sense 686 00:32:10,360 --> 00:32:13,520 that you kind of adapt diet that philosophizes around that. 687 00:32:13,520 --> 00:32:15,720 So I think that's going to be super cool. 688 00:32:16,080 --> 00:32:17,640 Bruce is awesome. I've had him on the podcast 689 00:32:17,640 --> 00:32:18,840 twice. He's super good guy. 690 00:32:19,680 --> 00:32:22,320 The last retreat we did with Bill was awesome. 691 00:32:22,800 --> 00:32:24,880 So I'm excited about those, man. I think those would be where's, 692 00:32:24,880 --> 00:32:25,840 where's the third one going to be? 693 00:32:25,840 --> 00:32:28,600 Any idea? I don't know. 694 00:32:28,640 --> 00:32:31,040 We we were kind of brainstorming some ideas, but we didn't really 695 00:32:31,040 --> 00:32:32,920 lock anything down. I got a venue idea. 696 00:32:33,200 --> 00:32:37,640 Where's that? So my cousin's own this like 697 00:32:37,640 --> 00:32:39,920 antique, like they they own their own business too. 698 00:32:39,920 --> 00:32:43,720 They're called the Junk Gypsies in Round Top, TX super awesome 699 00:32:43,720 --> 00:32:46,360 people. But they've got this little inn 700 00:32:46,360 --> 00:32:47,960 that they've got that they rent out. 701 00:32:47,960 --> 00:32:51,560 I might do it there in Texas and then they can find a relevant, 702 00:32:51,840 --> 00:32:54,400 you know, speaker for in that general vicinity. 703 00:32:55,000 --> 00:32:57,560 So would that be like the fall of 2025? 704 00:32:58,600 --> 00:33:01,200 Probably, but we thought about not doing one third quarter 705 00:33:01,200 --> 00:33:04,520 because of the competition and then doing the next one like 706 00:33:04,520 --> 00:33:06,360 fourth quarter or so, so. Like Winterish? 707 00:33:06,480 --> 00:33:09,800 Maybe, maybe I still got to work out the details on that one, but 708 00:33:09,800 --> 00:33:11,120 I think I'm excited about the retreats. 709 00:33:11,120 --> 00:33:14,120 Yeah, that'd be, that'd be cool for winter time in Texas because 710 00:33:14,120 --> 00:33:18,920 it's, you know. Not yeah, yeah, that'll be good. 711 00:33:20,520 --> 00:33:22,320 But yeah, man, we'll, we'll do these podcasts. 712 00:33:22,320 --> 00:33:24,120 I'm excited about it. I feel like with my normal 713 00:33:24,800 --> 00:33:29,040 podcast, I'm talking to a guest and I'm letting them do most 714 00:33:29,040 --> 00:33:31,560 talk and I'm kind of steering the ship, so to speak and asking 715 00:33:31,560 --> 00:33:33,800 the relevant questions. And it's a dialogue. 716 00:33:33,800 --> 00:33:37,000 But like they're the highlights. And with this one, it can be 717 00:33:37,000 --> 00:33:39,520 like a mutual back and forth between you and me because you 718 00:33:39,520 --> 00:33:43,600 and I are just in here the inter workings of the business on a 719 00:33:43,600 --> 00:33:48,200 daily basis. And so the work I feel like is a 720 00:33:48,200 --> 00:33:49,640 fitting. We just talk through it, talk 721 00:33:49,640 --> 00:33:52,920 through the work. Whatever is hot in our minds 722 00:33:52,920 --> 00:33:54,600 that that time. Hot in the minds. 723 00:33:54,600 --> 00:33:57,680 So for the listeners, let us know what you think about this 724 00:33:57,680 --> 00:33:59,960 format. If you've got any questions or 725 00:33:59,960 --> 00:34:02,200 things you want us to do a deep dive on, feel free to throw 726 00:34:02,200 --> 00:34:05,760 those in the comments and we will definitely tackle them in 727 00:34:06,000 --> 00:34:09,320 all kinds of detail. And yeah, I'm excited about this 728 00:34:09,320 --> 00:34:11,000 stuff, so it's going to be good. Rock'n'roll. 729 00:34:11,360 --> 00:34:13,360 Greg, everybody knows you and where to find you. 730 00:34:13,360 --> 00:34:15,480 But for those that don't, where should they go? 731 00:34:15,760 --> 00:34:21,360 Keto Greg, 80, on Instagram. Keto Greg 80 on Instagram and 732 00:34:21,360 --> 00:34:22,440 you'll hopefully know where to find me. 733 00:34:22,440 --> 00:34:25,000 Keto Savage, Keto Brick, Keto Bodybuilding, all that good 734 00:34:25,000 --> 00:34:27,840 stuff. Till next time, you'll Tata for 735 00:34:27,840 --> 00:34:28,760 now. Bye.