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What is going on? 
Y'all Roberts, Alex Quito 

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Savage.com, and today I've got 
another podcast episode that is 

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also kind of like an 
entrepreneurial business Biz 

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Dev, you know, thoughts that I 
want to get out there for the 

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podcast so if you're watching. 
So it's gonna be on YouTube if 

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you listen to this on the 
podcast then keep listening 

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because I feel it like you're 
going to benefit from what I'm 

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about to say, especially as it 
pertains to the keto brick 

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business. 
That's really intro. 

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All right. 
So for those of you that do not 

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know, if you've been living 
under a rock, I am Robert Sykes,

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keto Savage, the owner, founder 
and CEO of Quito brick alongside

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with my wonderful wife Crystal 
and our team. 

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He do brick is a business that 
we built way back in 2018 

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because we were looking for a 
way to improve our ketogenic 

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nutrition options. 
That's what I use for. 

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My ketogenic competition prep 
that I earned my Pro card status

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on. 
We develop that Business as a 

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business in 2018. 
And from the very beginning, we 

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wanted to create the highest 
quality product without fail 

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without sacrifice without 
cutting any Corners. 

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That's why we've kept the entire
production in-house from day one

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as such we have. 
Honestly, I think I've said this

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on videos before too but there's
the margins are not that great 

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on the bricks. 
Y'all, we are not like a normal 

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bar company that puts mediocre 
ingredients into the break and 

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then jacks up the prices. 
That, you know, relative to the 

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cost and makes it count on it. 
Our margins are very slim. 

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That's why I had to make that 
very honest, transparent video 

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with y'all. 
When we increased our prices 

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earlier, this year, when you use
really high quality ingredients,

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like we do like cacao butter, 
for instance, the margins are 

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just slim to none and I don't 
want to make it a cost 

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prohibited product that y'all 
can't afford because I want 

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everybody to benefit from this 
as a quality nutritious source 

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of food and fuel. 
That said from a margin 

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standpoint alone indefinitely. 
Make that much sense to do 

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discounts and then from a 
strictly branding and business 

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standpoint. 
We've never really wanted to do 

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discounts because I feel like it
oftentimes gets overused and can

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devalue the brand and the 
product. 

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For instance, you walk into a 
Joseph A Bank clothing store, 

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you buy one suits, you get three
suits free. 

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When you have that type of 
mentality towards your product. 

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It's hard to feel like the 
product is just of utmost 

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quality and very proud of the 
keto brick. 

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I am very confident. 
But in saying that it is the 

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highest quality replacement bar 
out there Bar None, we don't 

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have the margins to have 
discounts and I don't want to 

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devalue it. 
Because I believe in the 

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equality and the Integrity of 
the product that said, I also 

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recognize that we are living in 
difficult times, with regards to

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inflation cost of everyday 
Goods. 

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Gas costs food cost, 
everything's getting more 

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expensive and I don't ever want 
to have a product that other 

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people who are Less financially 
well-off or able to benefit from

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simply because they can't afford
it. 

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So what I would like to do if 
y'all can recall back in August 

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of last year, we did a Brick by 
Brick launch. 

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Another really quick story. 
Time here. 

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For those of you doing it 
recall. 

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We moved into our new facility, 
the compound 2.0 here, in 

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Northwest Arkansas, in August of
last year, we have the front of 

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our building which is made with 
bricks And since this entire 

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company has been built from the 
ground up with y'all support 

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from day one, we decided to do a
Brick by Brick launch because 

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this company has literally been 
built Brick by Brick. 

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As such anybody that bought a 
brick that month that we moved. 

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Got a discount on the bricks and
their name was painted on one of

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our physical bricks in the very 
front of our building every 

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single day. 
I walk into this building, I see

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those names I take pride in 
those names. 

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I take pride in the fact that 
y'all felt strongly enough to 

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Port our brand, our business, 
our endeavors and I'm proud to 

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have you on the wall. 
Many of you have come by driven 

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out here to get a picture with 
your name, on the brick which I 

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think is just freaking awesome. 
Anybody that's got a name on a 

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brick by all means. 
Come out here and train with us.

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Get a picture of your name on 
The Brick, all that good stuff. 

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And I feel like again, I don't 
want to do discounts on a 

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regular occurring basis because 
I feel like for the reasons I 

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just said earlier it devalues 
the product we don't have the 

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margins but I don't Again, want 
to be prohibitive to people that

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need that discount from a 
financial standpoint. 

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So, rather than jumping on the 
Black Friday bandwagon that 

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almost every other company does 
Black Friday Cyber Monday. 

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I just that's not us. 
That's not who we are. 

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That's not our brand. 
That's not our ethos. 

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It's not what we stand for, and 
I'm not trying to knock those 

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companies. 
I mean, I know many companies 

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that do that, but that's just 
never really been who, who we've

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wanted to stand for what we've 
wanted to stand for as a 

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company. 
For instance, when black Is 

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going down, I'm with my family 
on our farm in Texarkana, 

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Arkansas out in the middle of 
nowhere, just enjoying time with

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company. 
The last thing that I want to 

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have on my mind is running off 
to some Supermarket to try and 

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get a great deal and beat 
somebody in the line in front of

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me. 
It's not what it's all about. 

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So I don't want to ever jump on 
the Black Friday Cyber Monday 

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bandwagon, but I do think there 
is some Merit. 

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In offering a discount, a 
singular discount for people 

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that do need that financial help
or Or just simply for people 

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that want to take advantage of 
the discount and stock up on 

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part of the they believe in 
which is something that I'm a 

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fan of. 
So we're going to make the 

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August Brick, by Brick 
anniversary, and annual thing an

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annual thing. 
So, Scratch Out Black Friday, 

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right, brick Friday in its 
place. 

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So, when this podcast goes live,
this Friday, the 26th of August,

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we're going to enable The Brick 
by Brick discount on the Sign. 

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If you go to Quito break.com and
you type in Brick by Brick at 

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checkout, in the discount, you 
know, code area, you will get 15

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percent off your entire order. 
So, just like what we did last 

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year, with the Brick by Brick 
launch. 

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We're trying to move up here and
fill the wall. 

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We're doing the exact same thing
this August from the 26th of 

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this month. 
So today, Friday, the 26th at 

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noon Central until the very end 
of the month, which is the 31st,

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which I believe is a Wednesday 
at midnight. 

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Midnight, that Brick, by Brick 
discount code will be active. 

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And you can get 15% off of your 
entire order at Quito break.com.

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Also, because we are now doing 
our own screen printing, which 

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I'm super super excited about 
more on that later. 

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We're doing all of our own 
screen printing. 

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Taking everything we learned 
from the brick production, 

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keeping all the production 
in-house and learning to print 

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our own shirts. 
We're going to print a limited 

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edition Brick by Brick, you 
know, specialty Edition shirt 

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for all of you that Just more 
than $250 worth of product. 

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You can get Peter Brook shirt, 
we made a Kubrick shirts. 

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That's on the website now to, 
but if you purchase more than 

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$250 on this Brick by Brick 
launch. 

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Basically then we're going to 
throw in a free limited edition 

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Brick by Brick shirts, to 
commemorate the event that we 

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have printed ourselves. 
Super excited about that. 

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That'll be at the you know, when
you go through the store, you'll

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be able to see that as an option
at checkout. 

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You have that 250 dollar 
threshold and that shirt becomes

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free. 
Happy to see how that goes over 

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and happy and excited to see 
y'all wearing these shirts that 

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were making in house. 
So there's that, we got the 

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discount, we got the time the 
from noon on Friday, the 26th 

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until midnight on Wednesday. 
The 31st of this month. 

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We got the discount of Brick by 
Brick for 15 percent off your 

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entire order. 
We got the free limited edition 

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Brick by Brick t-shirt for those
who order more than $250 worth 

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of Quito brick product and That 
is that is it ladies and 

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gentlemen? 
That is that, is it? 

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That is the Brick by Brick 
launch. 

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That's what I'm excited about 
everything else Crystal Nope, 

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she says, no, she's my my brain 
over there, my audience. 

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So, yeah. 
Again, this, this is something 

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very important to us. 
I feel very strongly about what 

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the Brick by Brick means this 
company has been built, Brick by

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Brick. 
Y'all have been there every step

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of the way you were there. 
When we were building this 

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company out, you know, Crystal 
and I'm mixing, and pouring 

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these things by hand with a fork
in a little bit of kitchen that 

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we rented by the hour. 
And you graduated with us to us 

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Leeson the Commercial kitchen 
space in Bryant Arkansas, or had

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three separate buildings that we
were living in. 

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And then now you're with us with
this compound 2.0. 

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You helped us move here. 
Last year, last August with the 

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initial Brick by Brick and ends 
in an attempt to just 

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immortalize. 
What all that means to me how 

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much you all mean. 
To me, we're making this Brick 

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by Brick launched, an annual 
thing for the last few days of 

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the month of August, as like a 
anniversary of that initial 

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move. 
So, super excited about it. 

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Super To see all y'all get 
involved, super excited to have 

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you all, get some bricks, get 
some shirts. 

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And just be a part of this 
family that we are very much so 

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becoming. 
So thank you all again. 

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Take care Quito brick.com.