What is going on? Y'all Roberts, Alex Quito
Savage.com, and today I've got another podcast episode that is
also kind of like an entrepreneurial business Biz
Dev, you know, thoughts that I want to get out there for the
podcast so if you're watching. So it's gonna be on YouTube if
you listen to this on the podcast then keep listening
because I feel it like you're going to benefit from what I'm
about to say, especially as it pertains to the keto brick
business. That's really intro.
All right. So for those of you that do not
know, if you've been living under a rock, I am Robert Sykes,
keto Savage, the owner, founder and CEO of Quito brick alongside
with my wonderful wife Crystal and our team.
He do brick is a business that we built way back in 2018
because we were looking for a way to improve our ketogenic
nutrition options. That's what I use for.
My ketogenic competition prep that I earned my Pro card status
on. We develop that Business as a
business in 2018. And from the very beginning, we
wanted to create the highest quality product without fail
without sacrifice without cutting any Corners.
That's why we've kept the entire production in-house from day one
as such we have. Honestly, I think I've said this
on videos before too but there's the margins are not that great
on the bricks. Y'all, we are not like a normal
bar company that puts mediocre ingredients into the break and
then jacks up the prices. That, you know, relative to the
cost and makes it count on it. Our margins are very slim.
That's why I had to make that very honest, transparent video
with y'all. When we increased our prices
earlier, this year, when you use really high quality ingredients,
like we do like cacao butter, for instance, the margins are
just slim to none and I don't want to make it a cost
prohibited product that y'all can't afford because I want
everybody to benefit from this as a quality nutritious source
of food and fuel. That said from a margin
standpoint alone indefinitely. Make that much sense to do
discounts and then from a strictly branding and business
standpoint. We've never really wanted to do
discounts because I feel like it oftentimes gets overused and can
devalue the brand and the product.
For instance, you walk into a Joseph A Bank clothing store,
you buy one suits, you get three suits free.
When you have that type of mentality towards your product.
It's hard to feel like the product is just of utmost
quality and very proud of the keto brick.
I am very confident. But in saying that it is the
highest quality replacement bar out there Bar None, we don't
have the margins to have discounts and I don't want to
devalue it. Because I believe in the
equality and the Integrity of the product that said, I also
recognize that we are living in difficult times, with regards to
inflation cost of everyday Goods.
Gas costs food cost, everything's getting more
expensive and I don't ever want to have a product that other
people who are Less financially well-off or able to benefit from
simply because they can't afford it.
So what I would like to do if y'all can recall back in August
of last year, we did a Brick by Brick launch.
Another really quick story. Time here.
For those of you doing it recall.
We moved into our new facility, the compound 2.0 here, in
Northwest Arkansas, in August of last year, we have the front of
our building which is made with bricks And since this entire
company has been built from the ground up with y'all support
from day one, we decided to do a Brick by Brick launch because
this company has literally been built Brick by Brick.
As such anybody that bought a brick that month that we moved.
Got a discount on the bricks and their name was painted on one of
our physical bricks in the very front of our building every
single day. I walk into this building, I see
those names I take pride in those names.
I take pride in the fact that y'all felt strongly enough to
Port our brand, our business, our endeavors and I'm proud to
have you on the wall. Many of you have come by driven
out here to get a picture with your name, on the brick which I
think is just freaking awesome. Anybody that's got a name on a
brick by all means. Come out here and train with us.
Get a picture of your name on The Brick, all that good stuff.
And I feel like again, I don't want to do discounts on a
regular occurring basis because I feel like for the reasons I
just said earlier it devalues the product we don't have the
margins but I don't Again, want to be prohibitive to people that
need that discount from a financial standpoint.
So, rather than jumping on the Black Friday bandwagon that
almost every other company does Black Friday Cyber Monday.
I just that's not us. That's not who we are.
That's not our brand. That's not our ethos.
It's not what we stand for, and I'm not trying to knock those
companies. I mean, I know many companies
that do that, but that's just never really been who, who we've
wanted to stand for what we've wanted to stand for as a
company. For instance, when black Is
going down, I'm with my family on our farm in Texarkana,
Arkansas out in the middle of nowhere, just enjoying time with
company. The last thing that I want to
have on my mind is running off to some Supermarket to try and
get a great deal and beat somebody in the line in front of
me. It's not what it's all about.
So I don't want to ever jump on the Black Friday Cyber Monday
bandwagon, but I do think there is some Merit.
In offering a discount, a singular discount for people
that do need that financial help or Or just simply for people
that want to take advantage of the discount and stock up on
part of the they believe in which is something that I'm a
fan of. So we're going to make the
August Brick, by Brick anniversary, and annual thing an
annual thing. So, Scratch Out Black Friday,
right, brick Friday in its place.
So, when this podcast goes live, this Friday, the 26th of August,
we're going to enable The Brick by Brick discount on the Sign.
If you go to Quito break.com and you type in Brick by Brick at
checkout, in the discount, you know, code area, you will get 15
percent off your entire order. So, just like what we did last
year, with the Brick by Brick launch.
We're trying to move up here and fill the wall.
We're doing the exact same thing this August from the 26th of
this month. So today, Friday, the 26th at
noon Central until the very end of the month, which is the 31st,
which I believe is a Wednesday at midnight.
Midnight, that Brick, by Brick discount code will be active.
And you can get 15% off of your entire order at Quito break.com.
Also, because we are now doing our own screen printing, which
I'm super super excited about more on that later.
We're doing all of our own screen printing.
Taking everything we learned from the brick production,
keeping all the production in-house and learning to print
our own shirts. We're going to print a limited
edition Brick by Brick, you know, specialty Edition shirt
for all of you that Just more than $250 worth of product.
You can get Peter Brook shirt, we made a Kubrick shirts.
That's on the website now to, but if you purchase more than
$250 on this Brick by Brick launch.
Basically then we're going to throw in a free limited edition
Brick by Brick shirts, to commemorate the event that we
have printed ourselves. Super excited about that.
That'll be at the you know, when you go through the store, you'll
be able to see that as an option at checkout.
You have that 250 dollar threshold and that shirt becomes
free. Happy to see how that goes over
and happy and excited to see y'all wearing these shirts that
were making in house. So there's that, we got the
discount, we got the time the from noon on Friday, the 26th
until midnight on Wednesday. The 31st of this month.
We got the discount of Brick by Brick for 15 percent off your
entire order. We got the free limited edition
Brick by Brick t-shirt for those who order more than $250 worth
of Quito brick product and That is that is it ladies and
gentlemen? That is that, is it?
That is the Brick by Brick launch.
That's what I'm excited about everything else Crystal Nope,
she says, no, she's my my brain over there, my audience.
So, yeah. Again, this, this is something
very important to us. I feel very strongly about what
the Brick by Brick means this company has been built, Brick by
Brick. Y'all have been there every step
of the way you were there. When we were building this
company out, you know, Crystal and I'm mixing, and pouring
these things by hand with a fork in a little bit of kitchen that
we rented by the hour. And you graduated with us to us
Leeson the Commercial kitchen space in Bryant Arkansas, or had
three separate buildings that we were living in.
And then now you're with us with this compound 2.0.
You helped us move here. Last year, last August with the
initial Brick by Brick and ends in an attempt to just
immortalize. What all that means to me how
much you all mean. To me, we're making this Brick
by Brick launched, an annual thing for the last few days of
the month of August, as like a anniversary of that initial
move. So, super excited about it.
Super To see all y'all get involved, super excited to have
you all, get some bricks, get some shirts.
And just be a part of this family that we are very much so
becoming. So thank you all again.
Take care Quito brick.com.