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Hello, ladies and gents. 
Robertson's keto Savage.com. 

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Today. 
I'm get special guest, Joe Ben 

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Lee on the podcast. 
He and I have been in touch for 

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forever. 
Honestly, he reached out to me, 

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or I reached out to him. 
I don't remember which way back 

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in the day, when I very very, 
very first started putting out 

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content in the keto space. 
He and I hit it off for both 

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Good Old Farm boys. 
He's got a super successful 

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supplement company and we both 
just kind of watched our 

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Journeys unfold over the years. 
So he's done all types of 

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denture experiments. 
He's competed at a high level. 

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He's super strong and super 
janky. 

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Does all kinds of different 
things within the body building 

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realm, but also within the 
supplement space, he's got a 

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wellness line. 
He's got a performance Elite 

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line. 
He's learned a lot from a 

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business perspective in that 
industry. 

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So I just want to get him on the
podcast and kind of pick his 

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brain and catch up because we 
haven't talked in a while. 

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And that's exactly what we did. 
I have thoroughly enjoyed the 

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conversation. 
I've got no doubt that you will 

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as well. 
So that further Ado, sit back, 

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relax. 
Enjoy the podcast with Joe. 

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And we are live. 
Joe. 

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How are you man? 
I'm very well. 

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Thank you. 
How are you? 

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It's been a while since we've 
spoken it hasn't. 

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When was I had your my podcast 
before, right? 

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I don't think we actually got it
arranged and that's what three 

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years ago. 
Yeah, we've spoken on the phone,

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but it's been a long time, man. 
So I'm excited to have you on 

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the podcast. 
I'm a prize. 

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I haven't already had young 
podcast, but I'm excited to see 

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if we dive into, man. 
Where you at right now. 

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I'm in Sunny Isles. 
So it's about 25 minutes, north 

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of Miami. 
So you get good, good, nice 

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weather right now, honestly, I'm
an Englishman and I've had one 

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season here, H has been the same
time. 

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You pretty much all year. 
I'm not used to it. 

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Yeah, I've got complained by 
missing the cold, man. 

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I'm missing some farm work and 
I'm missing the cold. 

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I have come to pit. 
But how long have you been out 

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of England? 
Three years now, I think. 

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Yeah, just out of three years, 
my family. 

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Luckily, my brother, and my 
nephew, who was only 18 months 

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at a time visited about three 
weeks before covid hit. 

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So they got Herman, the tree all
the border states yet close. 

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That was twenty twenties. 
I was last time I actually seen 

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my family me and it's crazy. 
It's crazy. 

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So I guess when we were speaking
way back when you were still in 

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England at that point, right? 
I would. 

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Yeah, I was bouncing backwards 
and forwards from England to the

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state's building the business, 
getting set up over here. 

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Yeah, we've actually we've been 
talking a while. 

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I remember I was doing the heavy
key term going backwards. 

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Involved with you when I was 
living in the UK. 

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Yeah. 
So for the listeners sake, kind 

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of give them some some 
perspectives, you're the brains 

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behind wildly popular 
supplement, brain called project

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ad. 
I'm actually using your 

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pre-workout right now as we 
speak. 

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As we speak with this podcast, 
but when I train you get a pony.

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Yeah. 
Yeah. 

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All the other. 
So I'd love to kind of just get 

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a little background on you man. 
Like you've been in the 

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supplement space for quite some 
time. 

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You've been bodybuilding for 
quite some time. 

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Like kind of give me like a 
little synopsis of your career, 

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I guess, so to speak with regard
to nutrition, the sub Ministry 

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and your bodybuilding endeavors.
So, okay. 

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I'm a fellow farm boy like you 
grew up on the farm in the 

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country in the north of the UK 
blue-collar hard-working played.

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All the sports growing up was 
pretty good at couple of them's 

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specifically cricket and soccer 
but I was always struggling with

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my weight. 
I was always overweight so that 

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kind of helped me back fastball 
and I got to the age of 15 and I

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started to get an interesting 
way training and one of my 

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friends actually started 
training with Bodybuilder, when 

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he was 16, I was 15, so I 
started lifting and then I 

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really got in trench but not in 
the training. 

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I mean, I was training, but I 
didn't go down the route of 

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wanting to learn everything 
about training because you can 

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probably attest. 
We grew up on a farm where we 

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used to begin heavy things up 
and putting them down working 

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our asses off until it's time to
finish, you know, so I really 

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started delving into the 
supplement side and the 

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nutrition was specifically I 
started with the supplements. 

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So even at the age of 16, I was 
importing raw materials from the

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USA and making my own little 
conch options and give it to the

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friends. 
I was trading with and that kind

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of carried on all the way 
through University. 

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Myra was supplying, a lot of 
students rugby players. 

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Start to do some nutrition at 
that time as well after 

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University. 
I'm fast-forwarding, pretty 

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quick. 
Sort of for aquatic did my 

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degree. 
In purchasing and Supply Chain 

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management, which is a 
specialized area of business 

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completed that in 2008 and I was
ready to launch my own company, 

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but unfortunately met the owner 
of the biggest online retailer 

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in Sports Nutrition. 
And It was six foot one like me,

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blond hair blue eyes, but he won
the junior. 

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Mr. Universe and we just hit it 
off. 

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He kind of mentored me a little 
bit and said look, I know you 

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want to do your own thing, but 
come on work with me and get 

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some links into the industry. 
So I did I run that company for 

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him. 
I said bye. 

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And then that's when I was 
getting quality all the big 

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brands from the US gaspari 
MuscleTech, Optimum Nutrition. 

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So my links in the industry in 
the US. 

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Were from day one very strong, a
great business relationships. 

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So that lasted about eight, nine
months and it was rolling around

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to the 2009 Olympia and I was 
jumped on a plane and I went to 

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meet my manufacturer and I 
started project ad 2009 love to 

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thousand dollars. 
So yeah, very much very much 

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like you with the key to a brick
Robert and that's why I 

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connected to do so well and I 
just sat back and watched you 

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flourish and grow. 
Grow because it reminded me, at 

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least starting out everything, 
you won't throw to sit back and 

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smile. 
Like he's going to get through 

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those. 
It's like, it's been really fun 

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to watch you. 
It's so reminiscent of 

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everything that I did from day 
one, and I appreciated mean, 

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that means a lot to me. 
I've seen your growth with the 

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business. 
It's, I mean, you're rubbing 

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shoulders with like the the head
people on the Olympia stage and 

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sponsoring them. 
So, it's been pretty cool to see

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your success unfold. 
What was the motivation behind 

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the name project ad like, where 
does that come from? 

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Um, well actually he had to 
change because to get foot in 

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the UK. 
I started with like liver 

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protection and natural 
testosterone boosters because to

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do proteins and things like 
that. 

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It was stupidly expensive so 
costs and I just told you, I'm 

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very small amount of money to 
set up with but also, if I 

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wasn't doing this, I'd be a 
happy, a business console. 

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And because I think I just have 
a way of with strategy and I 

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always spot a gap in the market 
of find something to innovate. 

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So I'm you, I can't go 
head-to-head with these 

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companies in the UK, but I've 
got a lot of good relationships.

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I need to work with them. 
So I was bringing products out 

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where those gaps. 
So I would go to some of the 

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bigger Brands out there. 
Hey, why don't we do a promo 

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with this online retail? 
If you do, we are protesting and

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I can give a test bill. 
So we'll both give a deal to the

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website and they can offer the 
consumer about our own price. 

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So I kind of build our like 
that, and yeah, kind of get 

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where you question was going off
on a tangent. 

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What was the like, what is, what
is Project AD mean? 

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Is that stem from? 
So that's why I stayed up all 

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those extra things and it was a 
originally called anabolic 

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designs and which was fine at 
the time. 

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But as the company grew and we 
start to, on more online 

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advertising, obviously Google 
doesn't like that specific term,

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so I shortened it to Edie. 
And then at again, I said 

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evolved, I love to everyone who 
uses the products, everyone's 

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our own project. 
And that's and that's why the 

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website is got me. 
So it's Project A D, dot me. 

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So everyone is the Run little 
project. 

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So these supplements are trying 
to help each person whether 

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individual project. 
So we are just a Sports 

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Performance Brand. 
As you know, we were the first 

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people really severe digestive 
AIDS, or glucose dispersal 

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agent. 
She is 11 years old type 1 type 

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2 diabetics using it coming off 
metformin which obviously I 

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suggest but you know have lots 
of data and feedback over ten 

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years. 
So we were doing that way way 

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way back and I was the first 
Sports Nutrition Company to 

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bring out a wellness why? 
So we had like heart Health 

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Products back in 2015-16, and 
now nearly every Sports 

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Nutrition brand has got their 
own health fine. 

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So it was kind of too. 
Every athlete. 

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The tools, they need to keep 
them performing at the highest 

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level but also escaped very 
healthy. 

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Because the fundamental I think 
this is what again it dragged 

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you into all these different 
communities with keto. 

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We don't we all understand that 
we can't perform unless the 

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foundation's or building up a 
rock solid. 

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Totally. 
What is your take on the 

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supplement industry today? 
Like you've been in it and Trish

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in it for so many years. 
Now. 

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Are you happy with how? 
It's Looking now. 

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Are you kind of frustrated with 
the sub ministry as a whole or 

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what's your stance on that? 
It's not what it was when I 

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joined it. 
I'm going to be perfectly 

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honest. 
Other enjoy it. 

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A great deal compared to how I 
used to social media. 

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There's no barriers to entry, 
there's too many manufacturers 

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out. 
There is not enough testing that

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goes on. 
You got too many people coming 

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up with, you know, just bringing
a brand out overnight because of

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got 10,000 followers on 
Instagram, you know, and they 

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think it's going to work and 
they're only in the industry for

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12 to 18 months because The 
realized that getting a white on

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Instagram is very different 
putting in 16 digits of your 

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credit card and making a 
payment, but it's just noise and

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distraction, you know, so it's 
definitely diluted the industry.

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You could argue. 
It's make people sharpen their 

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pencil little bit but it's more 
in some areas. 

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It's just force people to cut 
Corners a little bit more. 

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So I feel like it's given us 
already. 

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Some companies have been around 
for five, six years, seven 

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years, and The Proven. 
I would tend to gravitate more 

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towards them than some of the 
new companies who really don't 

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know what they're doing. 
The literally just going to a 

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manufacturer and saying, okay. 
I want a pre-workout and putting

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their label on a pre-existing 
product. 

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Yeah. 
Yeah. 

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There's a bunch of private label
going on. 

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It's all just the same thing 
with a different label at the 

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end there, but I think a lot of 
people, I think with all of this

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influx in From supplements, the 
ones that are legit at the cream

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Rises to the top. 
So to speak. 

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I mean, I feel like, you know 
five years ago you could get 

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away with having proprietary 
Blends for everything. 

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Whereas now I think people are 
starting to wise enough to the 

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fact that if it's got a bunch of
proprietary Blends on there. 

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It's probably not the highest 
quality. 

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Yeah, well these two ways of 
looking at that maybe a lot of 

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time that yes, we probably 
incorrect. 

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Well for our brand, for example,
I have about four of my 

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problems. 
The maybe five out of well. 

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Now maybe 28 Going On 30 the 
apple pies, regret Blends. 

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Obviously, we've got the 
reputation for quality in the 

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products of proven for the 
reason I do that and is for 

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protecting my intellectual 
property. 

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Yeah, because some of these 
processes That I formulated and 

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testing myself for over a year. 
So for me to go and declare 

228
00:12:14,700 --> 00:12:18,600
everything on a label, every 
single mg H. 

229
00:12:18,900 --> 00:12:21,000
And so on, just to go out and 
copy when it's something like a 

230
00:12:21,008 --> 00:12:24,300
feel product cycle, weight loss 
products, a fat burner, or it's 

231
00:12:24,300 --> 00:12:26,500
something like Matt Segal. 
She's still a blind because 

232
00:12:26,500 --> 00:12:30,400
we've got the day till got the 
blood glucose readings will got 

233
00:12:30,500 --> 00:12:34,100
type 1 diabetics, half in the 
rinse, exogenous insulin use, 

234
00:12:34,100 --> 00:12:36,900
when Ron a prompt. 
We've had that big like I am not

235
00:12:36,900 --> 00:12:39,600
going to put out. 
That by or don't have to, when 

236
00:12:39,600 --> 00:12:42,700
the products are already trusted
and established. 

237
00:12:43,000 --> 00:12:47,200
Yeah, then that's really tight. 
Why won't it yet, but doing all 

238
00:12:47,200 --> 00:12:50,300
the effort of the front end and 
that's mainly what sets of the 

239
00:12:50,300 --> 00:12:54,000
power, my degree is in 
purchasing and I'm a research 

240
00:12:54,000 --> 00:12:57,700
and so I'm always got my head 
looking for new materials, but 

241
00:12:57,700 --> 00:13:01,900
then I can go and saw some and 
my manufacturer I've been with 

242
00:13:01,900 --> 00:13:04,700
for pretty much all of the ten 
years. 

243
00:13:04,700 --> 00:13:07,500
I'm actually just got back from 
there on Wednesday. 

244
00:13:07,800 --> 00:13:11,600
Way on this Wednesday morning. 
I was out there and I can walk 

245
00:13:11,600 --> 00:13:16,100
in there and start mixing. 
You know, I've got Open, Access 

246
00:13:16,100 --> 00:13:19,200
will be full transparency with 
every material. 

247
00:13:19,200 --> 00:13:21,400
That's in there. 
I put my own materials in there,

248
00:13:21,400 --> 00:13:25,000
if it's needed is a very unique 
relationship and I'm very 

249
00:13:25,000 --> 00:13:28,700
thankful for it. 
But other people having that, 

250
00:13:29,500 --> 00:13:31,200
you know, yeah, it's a good 
point too. 

251
00:13:31,200 --> 00:13:34,100
Because I mean, you you 
technically launch the business 

252
00:13:34,100 --> 00:13:39,400
in what year? 
2009 2009. 

253
00:13:39,800 --> 00:13:42,200
So yeah, I mean you've been 
around you've gone through the 

254
00:13:42,200 --> 00:13:46,000
wringer and you're in a space 
that is incredibly saturated and

255
00:13:46,000 --> 00:13:47,100
diluted as you were saying right
now. 

256
00:13:47,100 --> 00:13:50,000
So the fact that you've got the 
credibility that you do. 

257
00:13:50,300 --> 00:13:52,900
I mean, I feel like that stands 
and that rather stands the test 

258
00:13:52,900 --> 00:13:56,300
of time more than anything. 
I think I think if you just keep

259
00:13:56,300 --> 00:13:59,000
moving forward and we get copied
all the time. 

260
00:13:59,200 --> 00:14:03,200
It used to really annoy me but 
no one can keep up with the The 

261
00:14:03,200 --> 00:14:06,200
Innovation, you know, our 
glucose disposal urging China 

262
00:14:06,200 --> 00:14:09,900
mentioned. 
Another company will taking was 

263
00:14:09,900 --> 00:14:13,800
taking pictures of labels and 
asking for samples of one of my 

264
00:14:13,800 --> 00:14:16,400
retailers and they released one 
about eight weeks later. 

265
00:14:16,400 --> 00:14:20,200
Very, very similar on the deck. 
And at that point. 

266
00:14:20,200 --> 00:14:23,500
I was just like Market, I 
reformulated that. 

267
00:14:23,600 --> 00:14:28,000
And now dessert is a version 
two, that was in 2017. 

268
00:14:28,000 --> 00:14:29,400
I still haven't released that 
problem. 

269
00:14:29,400 --> 00:14:32,400
Still sounded for some markets. 
Tarzan reached hasn't got to 

270
00:14:32,408 --> 00:14:34,400
that point where we needed to 
release it yet. 

271
00:14:35,300 --> 00:14:40,700
So it's being Innovative and 
forward-thinking will always 

272
00:14:40,700 --> 00:14:43,500
keep your head, put it. 
It's it's never-ending. 

273
00:14:43,500 --> 00:14:47,400
It's quite exhausting. 
So I'm lucky that I'm not just 

274
00:14:47,400 --> 00:14:50,700
settled in the Sports Nutrition 
industry because that would 

275
00:14:50,900 --> 00:14:53,900
really frustrating. 
I think obviously I've branched 

276
00:14:53,900 --> 00:14:58,000
out into some more food items 
and more white style items. 

277
00:14:58,600 --> 00:15:00,500
I'm part of a compounding 
pharmacy. 

278
00:15:00,600 --> 00:15:03,600
That's going to be opening lead 
somewhere as well. 

279
00:15:04,100 --> 00:15:06,000
Which kind of takes. 
It's my passion, know. 

280
00:15:06,000 --> 00:15:10,200
It's repairing Health improving 
performance down by other means,

281
00:15:10,200 --> 00:15:14,000
you know, I'll just giving 
people things they can use in 

282
00:15:14,000 --> 00:15:18,000
their everyday life, which makes
it pleasurable and sustainable. 

283
00:15:18,400 --> 00:15:21,900
We without being having any 
deleterious effects, you know, 

284
00:15:22,400 --> 00:15:24,800
there's a, there's an 
interesting dichotomy that 

285
00:15:24,800 --> 00:15:28,300
exists between, you know, Health
and Longevity and repair and, 

286
00:15:28,500 --> 00:15:33,500
and all of those words and what 
you see, kind of as a general 

287
00:15:33,500 --> 00:15:36,300
marketing theme. 
Thin hardcore extreme 

288
00:15:36,300 --> 00:15:39,200
bodybuilding. 
And I feel like oftentimes 

289
00:15:39,200 --> 00:15:42,500
bodybuilding is not the 
definition of Health and 

290
00:15:42,500 --> 00:15:46,300
Longevity, but I feel like that 
you can definitely bridge that 

291
00:15:46,300 --> 00:15:49,400
Gap and make it sustainable. 
Make it healthy long-term and I 

292
00:15:49,408 --> 00:15:51,400
feel like, you know, natural 
bodybuilding is definitely a 

293
00:15:51,408 --> 00:15:52,800
step in the right direction of 
that. 

294
00:15:52,800 --> 00:15:55,700
But for you, I mean, you've 
come. 

295
00:15:55,700 --> 00:15:58,700
I mean, you've been steeped in 
the whole body building realm, 

296
00:15:59,500 --> 00:16:02,300
you know, you've been, you know,
you've been sponsoring people 

297
00:16:02,300 --> 00:16:03,600
that on the mr. 
Olympia stage. 

298
00:16:03,800 --> 00:16:07,800
So for you, Is it pretty easy to
bridge that Gap and kind of Step

299
00:16:07,800 --> 00:16:09,700
more towards the general 
population? 

300
00:16:09,700 --> 00:16:12,300
That is not going to be stepping
on an Olympian stage and just 

301
00:16:12,300 --> 00:16:14,500
trying to be a better version of
themselves. 

302
00:16:15,200 --> 00:16:17,800
Oh, yeah, the shot. 
That's how people I enjoy. 

303
00:16:17,800 --> 00:16:20,400
My I stopped prepping people. 
I mean, I preppy people, so, the

304
00:16:20,400 --> 00:16:24,500
Olympia stage. 
So I mean, I've been there done 

305
00:16:24,500 --> 00:16:28,000
that, you know, I started, I was
coaching long back way, way back

306
00:16:28,000 --> 00:16:30,900
and even doing have a khaki 
upright, people doing Gates of 

307
00:16:31,000 --> 00:16:36,300
perhaps back in 2011-12. 
In 2013. 

308
00:16:36,300 --> 00:16:39,200
I got a really good reputation 
in the UK for what I was doing 

309
00:16:39,200 --> 00:16:43,600
with low carb diets and even to 
the professional level, with 

310
00:16:43,600 --> 00:16:47,000
former Olympians and changing 
their physique. 

311
00:16:47,700 --> 00:16:50,000
If they're a little old white, 
bringing the waist back in, When

312
00:16:50,000 --> 00:16:52,900
the Thought, they're already 
completely gone and distended in

313
00:16:52,900 --> 00:16:54,900
really getting information on 
the control. 

314
00:16:54,900 --> 00:16:59,400
And even now I don't see people 
doing what I was doing. 

315
00:16:59,400 --> 00:17:02,400
Then in the key agenda, 
experience and the bodybuilding 

316
00:17:02,400 --> 00:17:04,900
space, which I actually wanted 
to talk to. 

317
00:17:05,000 --> 00:17:07,000
You will bow when you were doing
your last. 

318
00:17:07,000 --> 00:17:07,500
Sure. 
What? 

319
00:17:07,500 --> 00:17:09,700
It's like, you've got your own 
work doing things. 

320
00:17:09,700 --> 00:17:13,599
And then I see tag name and 
coming out with the protein 

321
00:17:13,599 --> 00:17:16,099
energy diet. 
So I was always doing was 

322
00:17:16,599 --> 00:17:20,300
flip-flopping macronutrients. 
Like, I was always against this 

323
00:17:20,300 --> 00:17:25,200
ratio ratio ratio because, and 
this is probably controversial 

324
00:17:25,200 --> 00:17:29,200
you to you, you always kinda 
weight roughly to a ridge, but I

325
00:17:29,200 --> 00:17:33,400
do believe you need a certain 
amount of protein, and the 

326
00:17:33,400 --> 00:17:38,300
energy is going to be Variable, 
when it comes to that, that 

327
00:17:38,300 --> 00:17:42,100
being said, I have no issues and
propping protein, a little bit 

328
00:17:42,100 --> 00:17:47,300
lower to increase dietary fat 
intake within a diet, which I 

329
00:17:47,600 --> 00:17:50,800
call Fat loading. 
And I do that for one or two 

330
00:17:50,800 --> 00:17:54,900
days to really fire up fat by in
enzymes before, dropping the, 

331
00:17:55,200 --> 00:17:58,100
the gauge, if a Crackdown on 
picking the protein back up 

332
00:17:58,100 --> 00:18:03,400
again, you get such rapid weight
loss and fat loss from the next 

333
00:18:03,400 --> 00:18:06,100
two to three days. 
It was just Tenuously site, and 

334
00:18:06,100 --> 00:18:12,000
I'm get people ready in 8 weeks.
It would take them 14 to 16 

335
00:18:12,400 --> 00:18:14,500
without doing a ton of candy or 
anything. 

336
00:18:14,500 --> 00:18:20,200
It's just metabolic priming. 
People will get there now 

337
00:18:20,200 --> 00:18:22,100
because you've got people doing 
high-protein. 

338
00:18:22,100 --> 00:18:24,000
You've got people doing very 
high fat. 

339
00:18:24,700 --> 00:18:27,400
The magic is in the middle when 
you start sequence, and if 

340
00:18:27,400 --> 00:18:30,200
you're a physique athlete, 
looking to get looking for a 

341
00:18:30,208 --> 00:18:32,900
sustainable continuous 
development of tanking your 

342
00:18:32,900 --> 00:18:34,600
hormones, especially if your 
natural. 

343
00:18:35,000 --> 00:18:36,800
I started prepping actual 
people. 

344
00:18:37,000 --> 00:18:40,600
The, if you can prep natural 
people, when he's going to a 

345
00:18:41,000 --> 00:18:45,000
other fuel level where 
performance enhancers generally 

346
00:18:45,000 --> 00:18:47,300
used, that just makes it a whole
lot easier. 

347
00:18:47,400 --> 00:18:51,200
It's you've got more more knobs 
on the cooker to twist into play

348
00:18:51,200 --> 00:18:53,100
with. 
Yeah, there's probably only, we 

349
00:18:53,100 --> 00:18:56,400
probably have more in common 
with our nutritional protocol in

350
00:18:56,400 --> 00:18:59,100
prepping for, you know, a show 
than not honest. 

351
00:18:59,100 --> 00:19:03,100
I mean, I start at a high fat 
ratio and then I titrate protein

352
00:19:03,100 --> 00:19:07,500
up considerably and then as the 
athlete gets leaner and leaner. 

353
00:19:07,600 --> 00:19:10,700
I make their fat ratio a little 
bit higher to protect, you know,

354
00:19:10,700 --> 00:19:12,300
natural hormone levels and 
whatnot. 

355
00:19:12,300 --> 00:19:16,300
But I don't, I don't ever 
advocate for him a super high 

356
00:19:16,300 --> 00:19:19,000
fat and low protein. 
Teen indefinitely Or a super 

357
00:19:19,000 --> 00:19:21,500
high protein, and low fat. 
And definitely, I'm kind of 

358
00:19:21,600 --> 00:19:24,200
keeping everything in a state of
flux based off of how the person

359
00:19:24,200 --> 00:19:27,300
is responding. 
Yeah, and this is what kind of 

360
00:19:27,300 --> 00:19:30,000
annoys me with the Dogma robber.
It's like, people are scared. 

361
00:19:30,000 --> 00:19:32,000
It's like, oh, we can't drop 
protein for you. 

362
00:19:32,000 --> 00:19:34,100
Can't drop for uh, see you need 
this much protein. 

363
00:19:34,100 --> 00:19:37,900
Like, what do you think is going
to happen from dropping protein 

364
00:19:37,900 --> 00:19:40,800
for three or four days? 
One, two, three, four days. 

365
00:19:40,800 --> 00:19:44,000
I, it ain't going nowhere for 
the increased energy from 

366
00:19:44,000 --> 00:19:45,800
another. 
Another place like that is 

367
00:19:46,100 --> 00:19:47,000
protein. 
Sparing. 

368
00:19:47,000 --> 00:19:50,700
The same as carbohydrates and 
protein sparing and what happens

369
00:19:50,700 --> 00:19:54,000
when people fast, right? 
They don't just lose all the 

370
00:19:54,000 --> 00:19:57,300
muscle in 24 hours. 
It's just like people just do 

371
00:19:57,300 --> 00:20:00,400
not put the pieces of the puzzle
together. 

372
00:20:00,900 --> 00:20:03,900
It's very much linear. 
They don't open their eyes and 

373
00:20:03,900 --> 00:20:07,200
see so many different paths to 
get to the end. 

374
00:20:07,300 --> 00:20:09,600
Desired end result. 
You don't have to see on one 

375
00:20:09,600 --> 00:20:14,300
dogmatic like Trail all the way 
you can sidestep in use little 

376
00:20:14,300 --> 00:20:16,300
bits of everything and I think 
it's the best. 

377
00:20:16,300 --> 00:20:19,700
Because so you always got to 
keep the body in flux. 

378
00:20:19,800 --> 00:20:22,100
Every body's metabolism is 
different. 

379
00:20:22,100 --> 00:20:24,800
And you can have someone who you
can just keep dropping calories,

380
00:20:24,800 --> 00:20:28,900
dropping canopy. 
Cal a little linear lie and they

381
00:20:28,900 --> 00:20:32,300
will keep dropping, however, you
have the other people who got an

382
00:20:32,300 --> 00:20:35,000
adapted metabolism. 
And after you've changed your 

383
00:20:35,000 --> 00:20:38,100
diet, for maybe two or three 
days, the body doesn't want to 

384
00:20:38,108 --> 00:20:40,000
move again. 
So you can have to change that 

385
00:20:40,000 --> 00:20:43,500
macronutrient ratio, R change 
the calories to keep the body 

386
00:20:43,500 --> 00:20:46,300
guessing and keep it responding.
I'll maybe give it a rest are 

387
00:20:46,300 --> 00:20:49,800
from carrier. 
And then pick it back up again. 

388
00:20:49,900 --> 00:20:52,700
Like it depends on the 
individual and that's why people

389
00:20:52,700 --> 00:20:55,000
get stalls. 
And it's why they're you get 

390
00:20:55,000 --> 00:20:56,800
frustrated. 
It's because the polygons are 

391
00:20:56,800 --> 00:20:59,500
very adaptive months have ilysm 
and no one out. 

392
00:20:59,500 --> 00:21:03,400
There is giving them a blueprint
out and kind of sidestep these 

393
00:21:03,400 --> 00:21:05,700
issues. 
Yeah, 100% agreement. 

394
00:21:05,700 --> 00:21:09,100
I mean, I feel very thankful 
that I had done all these 

395
00:21:09,100 --> 00:21:13,600
different types of diets long 
before I started doing the 

396
00:21:13,608 --> 00:21:17,200
ketogenic that because a lot of 
what I'm seeing now, you know, 

397
00:21:17,200 --> 00:21:19,800
within the keto space, like 
people experimenting with super 

398
00:21:19,800 --> 00:21:23,100
high protein and lower fat and, 
you know, carb reps and all this

399
00:21:23,100 --> 00:21:25,300
stuff like those are all things 
that I did before. 

400
00:21:25,300 --> 00:21:28,300
Every Even started doing keto. 
So I knew how my body was going 

401
00:21:28,300 --> 00:21:30,600
to respond because I've done it.
I've been there done that. 

402
00:21:30,900 --> 00:21:33,700
So once I switched over to 
Quito, I was able to really kind

403
00:21:33,700 --> 00:21:37,300
of refine and polish that 
technique for me as a prep 

404
00:21:37,300 --> 00:21:40,000
athlete. 
But it's interesting for sure to

405
00:21:40,000 --> 00:21:43,800
see how all of these these Hypes
come and go and the grass always

406
00:21:43,800 --> 00:21:46,000
looks greener on the other side 
and people are always so willing

407
00:21:46,000 --> 00:21:49,500
to, you know, totally deviate 
from what they used to Rave 

408
00:21:49,500 --> 00:21:54,200
about just a few months prior. 
Well, he's just is tribalism and

409
00:21:54,200 --> 00:21:57,500
spread that they spread 
throughout our community Marcia 

410
00:21:57,500 --> 00:22:01,100
our community coming. 
I've done every diet going and 

411
00:22:01,100 --> 00:22:04,600
it's not because I get 
frustrated or I feel the need to

412
00:22:04,600 --> 00:22:07,100
change because I want to feel 
out, everything feels in the 

413
00:22:07,100 --> 00:22:10,000
body. 
So when I speak on the subject, 

414
00:22:10,300 --> 00:22:14,900
I can speak with both the Lich 
considering the literature and 

415
00:22:14,900 --> 00:22:17,600
the theory and looking at the 
studies, but also I know it 

416
00:22:17,600 --> 00:22:21,600
feels in the body and what you 
can and can't do how far you 

417
00:22:21,800 --> 00:22:26,000
Bush things, but you see now 
it's like how many people were 

418
00:22:26,000 --> 00:22:28,000
Peter. 
Now The Devout cannibals and 

419
00:22:28,000 --> 00:22:31,600
then four months later, other 
start, they've got through and 

420
00:22:31,600 --> 00:22:34,400
then it's like, oh well. 
Now I can do this and it's like 

421
00:22:34,400 --> 00:22:35,700
that. 
Well, this week, I'm doing 

422
00:22:35,900 --> 00:22:39,600
something different. 
It's even the people trying to 

423
00:22:39,608 --> 00:22:46,200
leave in the commune is the stay
to consistent, which is Very, 

424
00:22:47,600 --> 00:22:52,700
very frustrating when the trying
to be influences of the you 

425
00:22:52,700 --> 00:22:55,800
know, a leader in a certain 
place and then they keep going 

426
00:22:55,800 --> 00:22:59,300
off in different directions. 
It just confuses everybody and 

427
00:22:59,600 --> 00:23:02,000
so on you may have been getting 
progress that it's going to take

428
00:23:02,000 --> 00:23:04,700
them a long time, then changes 
to a different approach and will

429
00:23:04,700 --> 00:23:08,600
set them back. 
But yeah, just regard for that. 

430
00:23:08,700 --> 00:23:10,300
You know. 
No, I told agreement. 

431
00:23:10,300 --> 00:23:12,500
I was actually talking to 
Crystal just a couple days ago 

432
00:23:12,500 --> 00:23:16,800
about how, you know, all the 
things have all the Traits that 

433
00:23:16,800 --> 00:23:18,500
I possess that, she possesses 
that. 

434
00:23:18,500 --> 00:23:21,800
Anybody that we view as super 
successful possess. 

435
00:23:22,100 --> 00:23:26,700
I think consistency is one of 
the most noteworthy. 

436
00:23:27,300 --> 00:23:30,600
I mean, if you like, I don't 
have the best business promise. 

437
00:23:30,600 --> 00:23:32,900
I don't have the best genexpert 
body, but I don't have the best 

438
00:23:32,900 --> 00:23:36,400
anything for anything. 
But one thing I do have, is my, 

439
00:23:36,700 --> 00:23:42,300
you know, my Pro attribute is 
that I am consistent to a fault.

440
00:23:42,300 --> 00:23:45,300
I mean, I will keep doing 
something over time to really 

441
00:23:45,400 --> 00:23:48,400
They get it dialed in optimized,
and I feel like as far as 

442
00:23:48,400 --> 00:23:50,900
nutrition is concerned. 
You know, when I started doing 

443
00:23:50,900 --> 00:23:54,400
keto, like I was, I was 
documenting that I was sharing 

444
00:23:54,400 --> 00:23:57,000
my Journey on YouTube, but I 
didn't put that information out 

445
00:23:57,000 --> 00:24:00,700
of Yoyo, 60 views. 
I think 12 of them on me. 

446
00:24:00,800 --> 00:24:04,400
Yeah, and the other ones were my
mom, you know, like it was it 

447
00:24:04,400 --> 00:24:08,500
was super minimal, but I wasn't 
putting information out as are 

448
00:24:08,500 --> 00:24:10,600
from a place of authority. 
It was just simply the hey look,

449
00:24:10,600 --> 00:24:11,700
I don't really know what I'm 
doing. 

450
00:24:11,700 --> 00:24:14,100
But this is what I'm trying. 
This is what it looks like. 

451
00:24:14,100 --> 00:24:18,200
I didn't start actually. 
You know presenting myself as a 

452
00:24:18,600 --> 00:24:21,500
knowledgeable person on the 
subject matter until I had 

453
00:24:21,500 --> 00:24:24,000
replicated. 
My Success numerous times in 

454
00:24:24,000 --> 00:24:28,000
myself and other people that 
were willing to take a chance 

455
00:24:28,000 --> 00:24:30,800
with it and I feel like you see 
so many people out there now, 

456
00:24:31,500 --> 00:24:34,100
you know, they'll read one 
cherry-pick study think they 

457
00:24:34,100 --> 00:24:36,300
know everything. 
Write a blog post or make an 

458
00:24:36,300 --> 00:24:40,000
Instagram real on it. 
And then you know, they switched

459
00:24:40,000 --> 00:24:43,300
directions like 180 degrees, you
know, a few months later and 

460
00:24:43,300 --> 00:24:45,200
everybody they have following 
them as just left. 

461
00:24:45,500 --> 00:24:47,900
More confused. 
My messaging has been pretty 

462
00:24:47,900 --> 00:24:51,100
consistent from day one. 
I've definitely experimented. 

463
00:24:51,100 --> 00:24:54,100
I definitely tweak things, which
I think anybody should do. 

464
00:24:54,300 --> 00:24:58,600
That's how you learn but you 
shouldn't ever like if you've 

465
00:24:58,600 --> 00:25:02,000
got a stance on something, you 
shouldn't deviate so much to the

466
00:25:02,000 --> 00:25:05,100
extreme that people don't even 
know what you stand for anymore.

467
00:25:06,500 --> 00:25:10,200
No, I think you actually doing 
yourself a little shot there. 

468
00:25:10,200 --> 00:25:13,400
You're actually have obviously a
very astute businessman, will 

469
00:25:13,700 --> 00:25:18,200
you've, you're very honest. 
You're very loyal and you're 

470
00:25:18,200 --> 00:25:22,100
very clear in your messaging 
which makes you genuine and 

471
00:25:22,100 --> 00:25:24,900
authentic, which draws people. 
That's why I've been successful.

472
00:25:25,600 --> 00:25:28,100
So, I mean things that you 
probably take for granted the 

473
00:25:28,100 --> 00:25:32,700
things. 
A lot of people don't even think

474
00:25:32,700 --> 00:25:35,800
of could dream about having, you
know, they think it's just about

475
00:25:36,400 --> 00:25:42,000
A sexy title in the few pictures
and the a few regurgitated, 

476
00:25:42,000 --> 00:25:44,600
headlines from a study and 
they've got it. 

477
00:25:44,900 --> 00:25:49,300
You know, that shall only 
short-term, you know, yeah. 

478
00:25:51,200 --> 00:25:55,700
Yeah. 
I'm I'm with you on the Only the

479
00:25:55,700 --> 00:26:00,500
change of the themes 
continuously, but when you look 

480
00:26:00,500 --> 00:26:03,300
at, like, the I'm going to touch
on the fruit and the sewing that

481
00:26:03,300 --> 00:26:04,900
shifts, that's completely new. 
Now. 

482
00:26:04,900 --> 00:26:08,500
I see everyone in Mike account 
of all groups is question. 

483
00:26:08,500 --> 00:26:11,900
Should we be in fruit? 
And honey fruit and honey, fruit

484
00:26:11,900 --> 00:26:16,200
and hot? 
Yeah, I mean, to me, it's if 

485
00:26:16,200 --> 00:26:18,800
this is a this is all again, 
about context, one. 

486
00:26:18,800 --> 00:26:21,500
I wouldn't be in for a while 
honey, which has a high amount 

487
00:26:21,500 --> 00:26:24,700
of, you know, fructose and 
mixing that. 

488
00:26:24,900 --> 00:26:27,600
High saturated fat guy. 
I'm still think that's a great 

489
00:26:27,600 --> 00:26:30,300
combination. 
Could you get away with it 

490
00:26:30,400 --> 00:26:34,800
potentially, but only if you're 
in a very metabolically healthy 

491
00:26:35,600 --> 00:26:38,000
position and this is this is 
what I'm getting that. 

492
00:26:39,000 --> 00:26:42,500
People are not qualifying their 
position enough to a broad 

493
00:26:42,500 --> 00:26:46,800
community. 
So, I mean, y'all are a very fit

494
00:26:47,300 --> 00:26:50,900
active heavily muscled guy. 
If you came out said, You know, 

495
00:26:50,900 --> 00:26:54,100
guys, I can get away with 100 
grams of carbohydrates after 

496
00:26:54,100 --> 00:26:56,400
training, or my last meal, and 
back into needs us. 

497
00:26:56,400 --> 00:26:58,100
It's the next day. 
Everyone should do. 

498
00:26:58,100 --> 00:27:00,200
This is means to me, we should 
be doing this. 

499
00:27:01,100 --> 00:27:04,000
That works for you. 
And I know if you ever did that 

500
00:27:04,000 --> 00:27:07,100
you like look this is for me. 
These are my set of 

501
00:27:07,100 --> 00:27:10,600
circumstances if you're coming. 
Me to look for guidance on Kita 

502
00:27:10,900 --> 00:27:15,400
and your metabolically unhealthy
metabolic syndrome over way 

503
00:27:15,400 --> 00:27:19,100
insulin-resistant. 
You cannot even entertain doing 

504
00:27:19,100 --> 00:27:22,500
this and that, and that 
messaging is just not translated

505
00:27:22,500 --> 00:27:28,200
by anyone who's leading a 
movement and qualifying. 

506
00:27:28,200 --> 00:27:30,900
The message to a certain 
demographic because they want to

507
00:27:30,900 --> 00:27:33,000
sell to every demographic. 
Yeah. 

508
00:27:33,700 --> 00:27:35,200
Now I think. 
Absolutely right, man. 

509
00:27:35,200 --> 00:27:37,700
I feel like there's absolutely 
some Nuance. 

510
00:27:37,700 --> 00:27:40,200
I feel like, I mean, I'm I'm not
here to demonize honey, and that

511
00:27:40,200 --> 00:27:42,200
here to demonize food and I 
heard a big noise anything. 

512
00:27:42,200 --> 00:27:46,300
They're all food groups. 
But you know, somebody that is a

513
00:27:46,300 --> 00:27:49,600
competitive athlete at, you 
know, sub 10% body fat and 

514
00:27:49,600 --> 00:27:51,200
trains. 
Every single day is going to be 

515
00:27:51,200 --> 00:27:54,700
able to tolerate a much higher 
threshold of all those 

516
00:27:54,700 --> 00:27:58,900
substances than someone that is,
you know, metabolically unsound 

517
00:27:58,900 --> 00:28:01,500
obese. 
And you know, struggles with 

518
00:28:01,500 --> 00:28:05,000
disordered eating Tendencies, 
you know, and then logically if 

519
00:28:05,000 --> 00:28:07,100
you're going to put some 
carbohydrate in typically to 

520
00:28:07,100 --> 00:28:08,600
replenish muscle by Virginia 
Beach. 

521
00:28:08,800 --> 00:28:12,700
Smaller starch is going to break
down some into glucose as 

522
00:28:12,700 --> 00:28:15,800
opposed to through, which has a 
good percentage rate. 

523
00:28:15,800 --> 00:28:18,100
Separate switches. 
You get some glucose, get some 

524
00:28:18,100 --> 00:28:20,800
photos, you know, she's going to
replenish the glycogen 

525
00:28:20,800 --> 00:28:23,700
primarily. 
So if it doesn't really make a 

526
00:28:23,708 --> 00:28:26,000
great deal of sense to me, 
anyway, if you are active in 

527
00:28:26,000 --> 00:28:30,900
your idling for the fruit, yeah,
I don't understand the main 

528
00:28:31,500 --> 00:28:34,800
selling points of incorporating 
and if you if the selling point 

529
00:28:34,800 --> 00:28:36,800
is simply, hey, look, I like 
fruit on eat some fruit. 

530
00:28:36,800 --> 00:28:38,500
That's fine, you know, like 
that. 

531
00:28:38,700 --> 00:28:41,400
That be the selling point but I 
don't think you have to build it

532
00:28:41,400 --> 00:28:44,500
up and wrap it up in some type 
of, you know, misguided 

533
00:28:44,500 --> 00:28:48,000
misleading, you know, biohack 
that is supposed to improve your

534
00:28:48,000 --> 00:28:51,100
metabolism, improve your hormone
function and make you more 

535
00:28:51,100 --> 00:28:52,900
optimal athlete. 
Which I don't think is going to 

536
00:28:52,900 --> 00:28:54,400
come from eating fruit. 
And honey. 

537
00:28:55,300 --> 00:28:59,700
I think that warm the huge 
benefit before go back to a 

538
00:28:59,708 --> 00:29:01,900
little bit of Fitness to cross 
over here, which everyone should

539
00:29:01,900 --> 00:29:05,500
be tired getting incredibly 
lean. 

540
00:29:06,200 --> 00:29:08,600
And I have seen I said get into 
a good percent. 

541
00:29:08,900 --> 00:29:13,000
Getting incredibly relieved 
should be the goal for most 

542
00:29:13,000 --> 00:29:16,600
people once in their life 
because metabolically that is 

543
00:29:16,600 --> 00:29:19,600
going to set the reset button 
better than anything else. 

544
00:29:19,600 --> 00:29:21,900
Any medication that you can 
possibly do. 

545
00:29:22,400 --> 00:29:24,300
I want you to push that reset 
button? 

546
00:29:24,400 --> 00:29:27,200
You fat cells around seeing most
of them, most of the facts. 

547
00:29:27,200 --> 00:29:30,500
I was riding with fat-free or 
should be dead, but, you know, 

548
00:29:30,500 --> 00:29:34,200
the toxins of gone and you can 
reprogram your metabolism from 

549
00:29:34,200 --> 00:29:36,800
Baseline. 
And I think if the people are a 

550
00:29:36,800 --> 00:29:41,300
little bit more Strong in the 
messaging that that should be 

551
00:29:41,300 --> 00:29:45,600
the girl or as damn near close 
to it as possible. 

552
00:29:45,700 --> 00:29:49,100
Then I think we'll see a lot 
more success or what more 

553
00:29:49,100 --> 00:29:53,100
progress with people for not 
just losing some weight, but for

554
00:29:53,100 --> 00:29:56,900
actually resolving metabolic 
issues long term as opposed to 

555
00:29:57,200 --> 00:30:00,100
maybe getting some white relief 
for six months or a year and 

556
00:30:00,100 --> 00:30:04,100
then it's kind of slip back. 
You know that now we've got to 

557
00:30:04,500 --> 00:30:06,900
try something else again. 
Yeah, I agree. 

558
00:30:06,900 --> 00:30:10,600
I think one other Topic that I 
don't see enough. 

559
00:30:10,600 --> 00:30:13,000
Proper messaging around, is the 
benefit that comes from 

560
00:30:13,000 --> 00:30:17,100
spending, ample time in a 
caloric Surplus as opposed to 

561
00:30:17,108 --> 00:30:20,400
just chronically restricting. 
I feel like, you know, there's 

562
00:30:20,400 --> 00:30:23,000
so much talk around eating 
glass, eating less, eating less 

563
00:30:23,000 --> 00:30:25,600
and losing weight. 
And there's hardly any talk 

564
00:30:25,700 --> 00:30:29,500
around being in a surplus 
focusing on building muscle and 

565
00:30:29,500 --> 00:30:32,500
embracing a little bit of body 
fat, you know, to a healthy 

566
00:30:32,500 --> 00:30:36,900
extent but but still embracing. 
Like right now, I'm at 180 

567
00:30:36,900 --> 00:30:41,400
pounds. 
Probably 16 15 16 17 % body fat 

568
00:30:41,400 --> 00:30:45,500
somewhere in there eating 3500 
calories a day and I'm stronger 

569
00:30:45,500 --> 00:30:48,700
than I've ever been before. 
I feel great and I'll be better 

570
00:30:48,700 --> 00:30:50,800
for it. 
The next time I do cut down for 

571
00:30:50,800 --> 00:30:54,100
our show, but nobody talks about
this phase the building phase, 

572
00:30:54,100 --> 00:30:56,900
the Surplus phase, embracing a 
little bit of extra body fat. 

573
00:30:58,400 --> 00:31:02,500
Yeah, but again, it goes back to
the point of what Baseline. 

574
00:31:02,500 --> 00:31:06,000
If you don't look from, you've 
been incredibly lean, then. 

575
00:31:06,000 --> 00:31:10,300
You've got high quality foods in
which is obviously making 

576
00:31:10,300 --> 00:31:12,300
metabolism is going to be built 
back. 

577
00:31:12,300 --> 00:31:15,700
Those fat stores are not getting
locked up with toxins. 

578
00:31:15,700 --> 00:31:18,400
You're not dealing with insulin 
resistance. 

579
00:31:18,400 --> 00:31:22,700
You coming from a blank slate 
and then building metabolism. 

580
00:31:23,100 --> 00:31:25,500
So, when you need to make 
adjustments, you've got a much 

581
00:31:25,500 --> 00:31:29,700
better Baseline to work from. 
You know, it's like you've done 

582
00:31:29,700 --> 00:31:33,400
bodybuilding shows where you've 
rebounded and you've gained body

583
00:31:33,400 --> 00:31:38,100
fat really quickly and I didn't 
God knows how many diets like 

584
00:31:38,100 --> 00:31:43,900
down to 6% body fat and then 
just for experiment and then use

585
00:31:43,900 --> 00:31:47,600
different macronutrient ratios, 
like super high protein supply 

586
00:31:47,600 --> 00:31:50,200
parts of high cards missing. 
Honestly, I've done every 

587
00:31:50,200 --> 00:31:55,100
experiment you can possibly 
imagine and when you've just put

588
00:31:55,100 --> 00:31:59,800
it in a lot of poor choices 
because you've just done a diet 

589
00:31:59,800 --> 00:32:02,600
and it's like, you're relieved, 
you just put in all that junk, 

590
00:32:02,600 --> 00:32:05,300
back into fat cells, which are 
incredibly sensitive. 

591
00:32:06,300 --> 00:32:08,500
You look at some of the 
literature now Woods, which is 

592
00:32:08,500 --> 00:32:12,200
coming out, which is more 
favorable towards saturated fat.

593
00:32:12,200 --> 00:32:15,500
And obviously, a lot of down 
with seed oils. 

594
00:32:16,800 --> 00:32:19,300
There's two things that are in 
common, like if you're in for 

595
00:32:19,300 --> 00:32:23,200
saturated with the high-level 
saturated fat chances, are you 

596
00:32:23,200 --> 00:32:25,900
going to have more Sure his 
start in Europe in your fat 

597
00:32:25,900 --> 00:32:29,900
stores, which is ate healthier 
this Crossover with that as 

598
00:32:29,900 --> 00:32:31,300
well. 
If you look at people have 

599
00:32:31,300 --> 00:32:34,000
bodybuilders of Fitness 
athletes, who are healthy, 

600
00:32:34,000 --> 00:32:37,700
you're on a high carb diet, 
primarily starch, and they start

601
00:32:37,700 --> 00:32:40,800
building back out and putting 
body fat on that generally 

602
00:32:40,800 --> 00:32:44,600
stored as palmateer as to, which
is a saturated fat. 

603
00:32:47,000 --> 00:32:51,000
So you get these people who were
coming out either with the 

604
00:32:51,300 --> 00:32:53,400
highest saturated. 
Fat high quality. 

605
00:32:53,400 --> 00:32:56,000
That's great. 
A sphere needs in a calorie 

606
00:32:56,000 --> 00:32:59,100
Surplus and these athletes who 
may increase the calorie 

607
00:32:59,100 --> 00:33:02,200
expenditure pretty aggressively 
but with a lower fat approach. 

608
00:33:02,200 --> 00:33:07,400
But a lot of starch, both coming
with clean fat stores and 

609
00:33:07,400 --> 00:33:10,600
putting quality, while you're 
going to be storing a saturated,

610
00:33:10,600 --> 00:33:15,700
fatty fat stores and not some of
these seed oils with player, 

611
00:33:15,700 --> 00:33:18,500
capsids little going to cause 
dysfunction. 

612
00:33:19,000 --> 00:33:23,200
Just three, four months down the
line and So in SpongeBob, that 

613
00:33:23,200 --> 00:33:26,100
were quicker and cause a ton of 
information he received the 

614
00:33:26,100 --> 00:33:27,500
message. 
I'm trying to get out. 

615
00:33:27,700 --> 00:33:31,500
It's you know, once you down at 
this line, you should really be 

616
00:33:31,500 --> 00:33:35,200
paying attention to quality of 
food that you put in back in be 

617
00:33:35,200 --> 00:33:38,400
it with a cab or higher truth. 
Is that sleet? 

618
00:33:38,600 --> 00:33:40,800
Are you buddy? 
You're the ketogenic this 

619
00:33:40,800 --> 00:33:44,400
athlete generally looking to be 
gonna start body fat. 

620
00:33:44,400 --> 00:33:46,300
It should be looking at how 
that's going to be scored and 

621
00:33:46,300 --> 00:33:47,900
the type of that that's going to
be stored. 

622
00:33:48,300 --> 00:33:50,400
Yeah, totally agree. 
I think, you know, regardless of

623
00:33:50,400 --> 00:33:54,400
what dietary Call you follow and
find the most sustainable. 

624
00:33:54,700 --> 00:33:59,000
I think it always behooves us to
prioritize the quality, the 

625
00:33:59,000 --> 00:34:01,700
highest quality that we can 
afford and sustaining. 

626
00:34:01,700 --> 00:34:04,800
I feel like one of my biggest 
frustrations, not so much in the

627
00:34:04,800 --> 00:34:07,800
keto space likely because the 
keto spaced apart from those 

628
00:34:07,800 --> 00:34:10,300
that are doing dirty Ketone. 
Eating a ton of the processed, 

629
00:34:10,300 --> 00:34:12,500
keto foods. 
For the most part affect. 

630
00:34:12,500 --> 00:34:17,300
The keto space is relatively, 
you know, knowledgeable about 

631
00:34:17,300 --> 00:34:18,900
the quality of the food 
sourcing, etc. 

632
00:34:18,900 --> 00:34:20,600
Etc. 
I feel like a lot of people use 

633
00:34:20,600 --> 00:34:21,600
this. 
I think probably more. 

634
00:34:21,699 --> 00:34:24,199
So in like the flexible dieting,
If It Fits your Macros space, 

635
00:34:24,400 --> 00:34:27,000
where they pay little attention 
to the quality of those Foods 

636
00:34:27,000 --> 00:34:30,800
because they put such a high, 
you know, importance on just the

637
00:34:30,800 --> 00:34:35,699
macro nutrient content and total
calories and they rarely ever. 

638
00:34:35,699 --> 00:34:36,900
I don't want to generalize too 
much here. 

639
00:34:36,900 --> 00:34:39,300
But a lot of them don't put any 
attention towards. 

640
00:34:39,500 --> 00:34:41,000
You know, what those ingredients
are? 

641
00:34:41,400 --> 00:34:43,100
What types of foods are made 
from? 

642
00:34:43,699 --> 00:34:46,900
And I feel like that's just 
doing a huge disservice and some

643
00:34:46,900 --> 00:34:50,400
people make the argument of 
look, there's no good or bad 

644
00:34:50,400 --> 00:34:55,400
food, and Doing food as such is 
more conducive to disordered 

645
00:34:55,400 --> 00:34:57,700
eating, but I feel like 
personally, this may be a 

646
00:34:57,707 --> 00:35:01,200
personal assessment but I feel 
like it's worthwhile to look at 

647
00:35:01,200 --> 00:35:02,600
things through the lens of. 
Hey, look. 

648
00:35:02,600 --> 00:35:06,900
This is adding value to my body.
This is a good food or this 

649
00:35:06,900 --> 00:35:08,300
isn't bad food. 
I feel like there is some 

650
00:35:08,300 --> 00:35:11,100
context there. 
Well, if you're eating processed

651
00:35:11,100 --> 00:35:13,700
food, best soul food. 
I mean your body has to work 

652
00:35:13,700 --> 00:35:17,500
harder to digest and process 
Whole Foods in their natural 

653
00:35:17,500 --> 00:35:22,000
form as opposed to Processed 
foods, I mean, there's even a 

654
00:35:22,008 --> 00:35:25,400
study, but I actually a comic. 
I remember, I was done with the 

655
00:35:25,400 --> 00:35:29,000
Deep with an apple, apple sauce,
and apple juice, and then it 

656
00:35:29,000 --> 00:35:34,800
messes with the insulin response
and the area under the curve 

657
00:35:35,300 --> 00:35:40,300
Garden, insulin release. 
And there's such a difference 

658
00:35:40,300 --> 00:35:43,000
when it came to the Apple 
compared to the apple juice 

659
00:35:43,000 --> 00:35:46,700
because of the actual is the 
structure, in the metrics that 

660
00:35:46,700 --> 00:35:48,600
it comes in. 
When the child replicating the 

661
00:35:48,600 --> 00:35:52,000
same inbred. 
And they have the whole meal 

662
00:35:52,000 --> 00:35:56,800
brush high in fiber and that 
walnut bread where they took all

663
00:35:56,800 --> 00:35:59,500
the fiber out and then they have
another one where they're 

664
00:35:59,500 --> 00:36:04,000
actually taking the fiber. 
I'm then put into the fiber in 

665
00:36:04,000 --> 00:36:08,600
there. 
The one that had the fiber ID 

666
00:36:08,600 --> 00:36:14,200
back in, still didn't perform as
the warning, its natural state 

667
00:36:14,200 --> 00:36:18,800
did because of the bricks in the
actual chain and the structure. 

668
00:36:19,200 --> 00:36:22,000
So whenever you start messing, 
you have a greater insulin 

669
00:36:22,000 --> 00:36:24,800
response. 
So whenever you start playing 

670
00:36:24,800 --> 00:36:28,700
with natural foods in The 
Matrix, The Matrix is and the 

671
00:36:29,900 --> 00:36:35,100
micronutrients are in the 
polyphenols in certain finances.

672
00:36:37,000 --> 00:36:40,900
Causing a different response in 
the body and that over time can 

673
00:36:40,900 --> 00:36:43,400
be problematic. 
It's not going to do any harm 

674
00:36:43,400 --> 00:36:46,500
once or twice, but it's white 
becomes a habit becomes a trend.

675
00:36:47,500 --> 00:36:50,400
Obviously when the process 
they're made by companies will 

676
00:36:50,400 --> 00:36:52,900
try and make them hyper 
palatable and then it becomes 

677
00:36:52,900 --> 00:36:57,200
more of a battle of will power 
to stop overeating to. 

678
00:36:57,800 --> 00:37:00,800
So it's just if you start 
encouraging that message or 

679
00:37:00,800 --> 00:37:03,700
saying well, it's just calories.
It is coverage is if you're 

680
00:37:03,700 --> 00:37:06,700
going to track you'll get away 
with that for a period book. 

681
00:37:06,800 --> 00:37:08,900
It's going to be a time. 
When will power brakes? 

682
00:37:08,900 --> 00:37:14,100
And those High palatable Foods 
start causing more issues inside

683
00:37:14,100 --> 00:37:16,100
your body, then a whole food 
world. 

684
00:37:16,100 --> 00:37:20,000
And it's going to be hard to 
stick to a calorie requirement. 

685
00:37:20,000 --> 00:37:22,600
That's going to stop you from 
Gaining too much Oliver's. 

686
00:37:23,100 --> 00:37:26,000
Yeah, totally agree. 
I think you know, and with that 

687
00:37:26,000 --> 00:37:29,800
said, I feel like it only makes 
sense to view, you know, a 

688
00:37:29,800 --> 00:37:34,600
wholesome single ingredient 
natural quality sourced food as 

689
00:37:34,600 --> 00:37:39,200
a better option as a Better 
healthier food, a good food, 

690
00:37:39,500 --> 00:37:43,100
opposed to a overly processed, 
hyper palatable, you know, 

691
00:37:43,100 --> 00:37:46,900
chemically engineered, you know,
ingredients shitstorm that is 

692
00:37:46,900 --> 00:37:50,800
designed to make you over 
consume things to drive higher 

693
00:37:50,800 --> 00:37:52,000
profit, margins for the 
companies. 

694
00:37:52,000 --> 00:37:54,900
I feel like it only makes sense 
to view that as hey look, one is

695
00:37:55,500 --> 00:37:57,500
quote unquote good and one is 
quote unquote bad. 

696
00:37:57,500 --> 00:38:01,600
Yeah, you can do anything in 
moderation, but that is, you 

697
00:38:01,600 --> 00:38:05,900
know, I feel like this whole 
talk of moderation, you know, to

698
00:38:05,900 --> 00:38:08,900
the masses is He's not really as
applicable because human beings 

699
00:38:08,900 --> 00:38:12,800
are not like rodents in a, you 
know, controlled study group. 

700
00:38:12,800 --> 00:38:15,000
Like you humans, don't think 
like that. 

701
00:38:16,100 --> 00:38:20,200
No, and if you look at, everyone
wants to go back on my look, 88 

702
00:38:20,500 --> 00:38:23,700
Evolution or a, we get this, and
what it tastes like. 

703
00:38:24,600 --> 00:38:28,400
The I'm going to get in trouble 
for this or something, or like 

704
00:38:28,400 --> 00:38:31,700
it. 
But whether you're, whether 

705
00:38:31,700 --> 00:38:34,600
you're vegan, whether you're a 
high carb low fat, whether your 

706
00:38:34,600 --> 00:38:38,600
Akita when you're accountable, 
what believer, calorie count, 

707
00:38:40,000 --> 00:38:43,700
The ball that one thing in 
common, it's restriction. 

708
00:38:44,900 --> 00:38:48,400
Restriction of choice. 
So Eeveelution are early, the 

709
00:38:48,400 --> 00:38:52,000
one thing that anyone who argues
there was a restriction of 

710
00:38:52,000 --> 00:38:57,000
choice of availability of foods,
certain given time any time of 

711
00:38:57,000 --> 00:39:01,900
the year or in general. 
So it's like if you restrict 

712
00:39:01,900 --> 00:39:04,900
yourself to four or five foods, 
and if you look at any one of 

713
00:39:04,908 --> 00:39:07,400
those successful, Robin Vos 
jeux, but how many different 

714
00:39:07,400 --> 00:39:09,300
things do it in a week? 
And you're probably not going to

715
00:39:09,308 --> 00:39:12,600
go much of all six different 
foods, seven, maybe, eight, 

716
00:39:12,900 --> 00:39:14,500
like, even though you're not 
gonna walk. 

717
00:39:14,700 --> 00:39:17,700
So the grocery store like people
who own successful with all 

718
00:39:17,700 --> 00:39:20,500
these tempting things and you 
look at the grocery Basket in 

719
00:39:20,500 --> 00:39:22,600
the but like see 50 different 
things. 

720
00:39:22,600 --> 00:39:26,900
If you different sweet juices 
drinks, you know processed foods

721
00:39:27,200 --> 00:39:31,600
that's where the real issue is 
because Earth but and youself 

722
00:39:31,600 --> 00:39:36,100
regular the one for those foods 
that you generally stick to and 

723
00:39:36,100 --> 00:39:39,000
this still is being done on a 
bill on it, you know, you can 

724
00:39:39,000 --> 00:39:43,400
eat just if I give you just 
vanilla ice cream and said he 

725
00:39:43,400 --> 00:39:45,900
had outlived them. 
You probably atoning. 

726
00:39:45,900 --> 00:39:50,200
There one will be less India to 
less data after a week. 

727
00:39:50,200 --> 00:39:53,100
You like, you know, I really too
fussed about that and you would 

728
00:39:53,100 --> 00:39:57,200
also regulate your metabolism. 
Yeah, it's just a sequence, 

729
00:39:57,200 --> 00:40:00,400
common Giants. 
I was still see why people make 

730
00:40:00,400 --> 00:40:02,800
it so difficult. 
Find out what works for you. 

731
00:40:02,800 --> 00:40:05,100
Bobby. 
I'm stick to them. 

732
00:40:05,100 --> 00:40:09,000
Consistently like you just said 
and your body will kind of 

733
00:40:09,000 --> 00:40:12,900
figure itself out over time, 
completely agree with him. 

734
00:40:13,300 --> 00:40:15,000
What is your nutrition look like
currently? 

735
00:40:17,300 --> 00:40:22,900
Okay, good question. 
So last year I took at the whole

736
00:40:22,900 --> 00:40:25,900
year away from everything that I
possibly done. 

737
00:40:26,200 --> 00:40:28,700
I want to do an experiment that 
I've never done consistently 

738
00:40:28,700 --> 00:40:32,000
before and I wanted to downsize 
a little bit. 

739
00:40:32,000 --> 00:40:35,200
I was traveling with were 
obviously what the business is, 

740
00:40:35,700 --> 00:40:39,700
so I didn't want me carrying as 
much weight and I had some 

741
00:40:39,700 --> 00:40:43,100
injuries pretty serious one. 
So I couldn't train how I want 

742
00:40:43,100 --> 00:40:46,100
you to. 
So I was doing a little bit more

743
00:40:46,100 --> 00:40:51,200
endurance. 
So I went really high for me. 

744
00:40:51,300 --> 00:40:56,600
High-top very low, fat and low 
proceed because after 15 years 

745
00:40:56,600 --> 00:40:59,900
of slamming. 
I'm going to say how much 

746
00:40:59,900 --> 00:41:03,300
protein at least a week. 
It was insane years of eight 

747
00:41:03,300 --> 00:41:06,000
years. 
Like, I just got to the 10 of 

748
00:41:06,000 --> 00:41:09,600
the year in 20 or 20 21. 
Yeah. 

749
00:41:09,700 --> 00:41:11,400
I was like, the end of 2020 is 
my time. 

750
00:41:11,400 --> 00:41:14,500
Like, I stopped for, like, 
eating much money. 

751
00:41:14,500 --> 00:41:18,300
I'm kind of tired of it and I 
kind of looked on more protein 

752
00:41:18,300 --> 00:41:21,100
than anything. 
So I was like, okay, let me just

753
00:41:21,100 --> 00:41:23,900
have a real push with this. 
So I was super love that. 

754
00:41:23,900 --> 00:41:27,900
I tried to keep it most of the 
time below, 15 grams, a lot of 

755
00:41:27,900 --> 00:41:29,600
the time love. 
And runs away. 

756
00:41:29,900 --> 00:41:33,500
Wow, super low, super low. 
I mean, I'll do everything to 

757
00:41:33,500 --> 00:41:37,500
the extreme so I can speak on 
this for people. 

758
00:41:37,500 --> 00:41:41,800
Who were You know, ever get 
tensed and going down that room.

759
00:41:42,500 --> 00:41:44,600
Did my performance increase or 
ton? 

760
00:41:44,800 --> 00:41:47,700
No gonna say that really did. 
So I was very well thought about

761
00:41:47,800 --> 00:41:49,900
it. 
So I built for me things that 

762
00:41:49,900 --> 00:41:53,400
huge difference in performance. 
Once you buy a long period of 

763
00:41:53,400 --> 00:41:56,100
time, which is probably why you 
don't see a difference. 

764
00:41:56,100 --> 00:41:59,000
If you introduce carbohydrates 
leather, you will see 

765
00:41:59,000 --> 00:42:02,400
performance, really increase a 
great deal if you're eating 

766
00:42:02,400 --> 00:42:09,000
enough calories from protein and
fat but the things I do I really

767
00:42:09,200 --> 00:42:11,800
Next were my mental Clarity was 
not there. 

768
00:42:13,900 --> 00:42:18,900
I was very unfocused times. 
It was like hitting this. 

769
00:42:21,500 --> 00:42:24,600
My buns, got weakest ice, pick 
up more injuries. 

770
00:42:24,600 --> 00:42:27,300
I did take off muscle, but that 
was to be expected. 

771
00:42:27,300 --> 00:42:30,500
So I was kind of trying to I 
wasn't too fussed about 

772
00:42:30,500 --> 00:42:33,300
returning all muscle. 
I just wanted to downsize 

773
00:42:33,300 --> 00:42:36,000
everything. 
The big ones from the were. 

774
00:42:37,400 --> 00:42:41,000
The glucose control. 
But my teeth, my teeth to go 

775
00:42:41,000 --> 00:42:47,400
real hammering and I actually 
now Robert I feel frilled like I

776
00:42:47,400 --> 00:42:49,400
injured my back that didn't 
recover. 

777
00:42:49,400 --> 00:42:53,200
So I can't really do a great 
deal of the moment, struggling 

778
00:42:53,200 --> 00:42:56,100
with neuropathy, but it isn't 
diabetic neuropathy. 

779
00:42:56,100 --> 00:42:58,100
I think it's from that back 
injury from trying to get the 

780
00:42:58,100 --> 00:43:01,200
box at the bottom of. 
So who's just a really bad year 

781
00:43:01,200 --> 00:43:03,500
in general. 
I stayed very lean. 

782
00:43:03,600 --> 00:43:08,200
I was very active, but that's 
when you look at Well, the 

783
00:43:08,200 --> 00:43:11,200
outside looks okay, but what's 
going on on the inside? 

784
00:43:11,200 --> 00:43:18,100
And I was breaking down so it 
got to the end of this year and 

785
00:43:18,100 --> 00:43:21,700
I went out and small that man. 
You really need to eat a stick 

786
00:43:21,700 --> 00:43:24,200
because I have not, I did not be
for a year. 

787
00:43:24,700 --> 00:43:26,800
I was like, you know, I like 
something's gotta change. 

788
00:43:26,800 --> 00:43:29,400
I had to stay and I was like, 
haha. 

789
00:43:30,500 --> 00:43:35,200
Wow, so I think that it's I 
think I'd stake every day since 

790
00:43:36,400 --> 00:43:38,600
so I think pretty much car and 
the roll. 

791
00:43:41,900 --> 00:43:44,400
Aah playing carnival up until 
now. 

792
00:43:44,400 --> 00:43:48,100
So if like past four or five 
months, I am in a good metabolic

793
00:43:48,100 --> 00:43:52,500
place. 
I'm pretty lean still easily 

794
00:43:52,500 --> 00:43:56,500
single digit. 
So I mean I can have somebody 

795
00:43:56,500 --> 00:44:01,700
Africa or even familiar sights. 
Just look back up, my fat stores

796
00:44:01,700 --> 00:44:05,400
or were metabolically healthy. 
And what did I use to eat? 

797
00:44:05,600 --> 00:44:08,500
Fight worker grow or buts my 
lineage and what they are used 

798
00:44:08,500 --> 00:44:10,500
to eat. 
And if I had carbohydrate it 

799
00:44:10,500 --> 00:44:12,300
pretty much came. 
Three sauces. 

800
00:44:12,300 --> 00:44:16,400
It was either homemade bread 
because I would come the Pharma 

801
00:44:16,400 --> 00:44:19,200
move make bread white. 
It was white potato. 

802
00:44:21,500 --> 00:44:27,700
So I think it's yesterday. 
I had a little bit of I've 

803
00:44:27,700 --> 00:44:30,300
little bit of bread. 
I'm talking like maybe 50 grams 

804
00:44:30,300 --> 00:44:34,700
of carbs worth of sourdough. 
So it's not going crazy with my 

805
00:44:34,700 --> 00:44:38,200
most are Kings, a nice variance.
So it's like, yeah, be mainly 

806
00:44:38,200 --> 00:44:42,700
kind of off Sierra Club, but if 
I fancy a little, a little bit 

807
00:44:42,700 --> 00:44:46,400
of bread or something. 
Like I can get away with 100 

808
00:44:46,400 --> 00:44:49,200
grams of carbs. 
So I might do that couple of 

809
00:44:49,207 --> 00:44:51,800
times a week depend on how I 
feel or what trainer. 

810
00:44:51,800 --> 00:44:58,700
But to do by I'm way more on the
other moment on the saturated, 

811
00:44:58,700 --> 00:45:00,900
fat side actually did an 
experiment. 

812
00:45:00,900 --> 00:45:04,500
When all when I started reading 
Peter from height or the third. 

813
00:45:05,700 --> 00:45:08,500
It was actually just about the 
fingers just before Brandon 

814
00:45:08,500 --> 00:45:14,100
Marshall came out and I was You 
stearic acid, so I actually did 

815
00:45:14,100 --> 00:45:19,600
that and I got hooked, increase 
satiety, quite noticeably my 

816
00:45:19,600 --> 00:45:22,400
strength, went through the roof 
as well. 

817
00:45:22,400 --> 00:45:26,100
But we had recently like it. 
Anyway. 

818
00:45:26,100 --> 00:45:29,400
Increase stearic acid. 
I mean I was I was making my own

819
00:45:29,400 --> 00:45:32,700
bottle with stearic acid. 
I was having cacao butter with 

820
00:45:32,700 --> 00:45:37,200
stearic acid. 
I was just yeah, I was eating 

821
00:45:37,200 --> 00:45:41,100
the cacao butter just by itself.
Shoot me now. 

822
00:45:41,500 --> 00:45:43,100
And when you're doing that, I 
will send you some of those keto

823
00:45:43,100 --> 00:45:46,200
bricks. 
I don't like you if you got 

824
00:45:46,200 --> 00:45:48,600
cacao butter in there or the 
book A book. 

825
00:45:48,600 --> 00:45:51,000
No, no Butters the main thing. 
I mean, it's the highest source 

826
00:45:51,000 --> 00:45:53,500
of stearic acid right there. 
Yes, it is. 

827
00:45:53,500 --> 00:45:57,000
That's why I was eating it just 
like so yeah, so it was my 

828
00:45:57,000 --> 00:45:58,400
strength when I hope it was good
book. 

829
00:45:58,600 --> 00:46:01,600
I am I think I got carried away 
with it. 

830
00:46:01,600 --> 00:46:04,500
And I was like, when I start to 
get stronger, get carried away, 

831
00:46:04,500 --> 00:46:07,500
so I started to get inflamed 
because I was just like every 

832
00:46:07,500 --> 00:46:09,400
week. 
I was just like, I do. 

833
00:46:09,600 --> 00:46:11,700
Yeah, I want to do more and we 
doing more. 

834
00:46:11,700 --> 00:46:17,200
My body was letting me in them. 
Got super inflamed but there's 

835
00:46:17,200 --> 00:46:20,300
definitely something to the fat 
types. 

836
00:46:20,300 --> 00:46:22,700
And even back in two thousand 
eleven twelve. 

837
00:46:22,700 --> 00:46:26,800
Thirteen myself was prepping 
people with the macro nutrient 

838
00:46:26,800 --> 00:46:28,700
cycling. 
What didn't mention is, I was 

839
00:46:28,700 --> 00:46:30,700
fat cycling people at the same 
time. 

840
00:46:31,300 --> 00:46:33,400
So I'm not on the lower fat 
days. 

841
00:46:33,400 --> 00:46:38,200
Our, my advise, you to say, can 
I switch this for switch? 

842
00:46:38,200 --> 00:46:41,200
The salmon for chicken? 
Or can I switch? 

843
00:46:41,200 --> 00:46:44,300
It has like, no. 
I know like why is like you 

844
00:46:44,300 --> 00:46:46,800
don't know you don't realize it 
but planning our police meal 

845
00:46:46,800 --> 00:46:48,400
plan. 
Just please stick to look upon 

846
00:46:48,500 --> 00:46:49,300
like. 
Okay. 

847
00:46:49,300 --> 00:46:52,000
I've got my note, just got skin 
like exact problems. 

848
00:46:52,000 --> 00:46:55,800
I balanced out that old. 
Are you every single day? 

849
00:46:55,800 --> 00:46:58,600
There are magazines to Omega-3 
ratio was one too long. 

850
00:46:59,100 --> 00:47:04,100
Mhm. 
So I would do that for it was 

851
00:47:04,100 --> 00:47:06,500
high in monounsaturated. 
Maybe six among the three were 

852
00:47:06,500 --> 00:47:09,400
rich. 0121 saturated fat will be
on the lower end. 

853
00:47:09,700 --> 00:47:13,700
But when I fat wordy people that
will be a saturated fat under. 

854
00:47:13,800 --> 00:47:20,600
So go heavy on bottle, the heavy
on cream red meat and honestly 

855
00:47:20,600 --> 00:47:22,500
Robert you would not believe 
some of the results. 

856
00:47:22,500 --> 00:47:25,700
I got like the next day, people 
would wake up fight. 

857
00:47:26,100 --> 00:47:29,300
When they got leaner, like 
granite have them crawling in 

858
00:47:29,300 --> 00:47:31,200
veins and the wake up. 
Insane. 

859
00:47:31,200 --> 00:47:36,900
I'm like, there is definitely a 
very strong, metabolic effects 

860
00:47:36,900 --> 00:47:40,900
from switching, the fat times. 
We know it with carbohydrates, 

861
00:47:40,900 --> 00:47:44,300
if you switch from sucrose, 
that's right. 

862
00:47:44,300 --> 00:47:47,400
Glucose or fructose. 
We understand that we understand

863
00:47:47,400 --> 00:47:50,400
how it works differently in the 
body and no one definitely back 

864
00:47:50,400 --> 00:47:51,900
then. 
So I'll say I'm always like one 

865
00:47:51,900 --> 00:47:54,900
of the first people to do these 
things and experiment with it. 

866
00:47:55,500 --> 00:48:00,100
No one was even talking about 
stearic acid and palmitic acid. 

867
00:48:00,700 --> 00:48:02,200
Doing different things in the 
body. 

868
00:48:03,900 --> 00:48:07,000
Yeah, I totally agree, man. 
I get so much, pushback. 

869
00:48:07,000 --> 00:48:11,500
Every time I'm posting anything 
about doing like a ketogenic 

870
00:48:11,500 --> 00:48:15,600
caloric reefy with a bolus of 
Fenton protein, you know, in the

871
00:48:15,800 --> 00:48:18,700
forepeak week to Peak for the 
show on a Saturday, like, doing 

872
00:48:18,700 --> 00:48:20,800
this refeed me on Friday and I 
get so much. 

873
00:48:20,800 --> 00:48:22,300
Pushback from all the Bro, 
dieters. 

874
00:48:22,300 --> 00:48:26,400
It's a look, all of your, you 
know, show appeal, all of that, 

875
00:48:26,400 --> 00:48:28,700
that look, that you're looking 
for, that's all going to be 

876
00:48:28,707 --> 00:48:30,300
totally dependent upon 
carbohydrates. 

877
00:48:30,300 --> 00:48:32,500
Nothing. 
A change based on the type of 

878
00:48:32,500 --> 00:48:36,500
fats and proteins are using. 
But I've known since what I've 

879
00:48:36,500 --> 00:48:37,700
done with your self 
experimentation. 

880
00:48:37,700 --> 00:48:40,600
And what I've been able to see 
amongst my clients based off of 

881
00:48:40,600 --> 00:48:43,500
what we do with those. 
Keto caloric refeeds in the 

882
00:48:43,508 --> 00:48:45,400
complete absence of 
carbohydrates. 

883
00:48:45,800 --> 00:48:48,900
They like what they eat from a 
type of fat, standpoint from 

884
00:48:48,900 --> 00:48:52,600
type protein standpoint, in the 
amounts, totally changes how 

885
00:48:52,600 --> 00:48:55,100
they look, granted were also 
manipulating sodium and 

886
00:48:55,100 --> 00:48:57,900
electrolytes a little bit, but 
the types of fats have a 

887
00:48:57,908 --> 00:49:02,100
tremendous effect. 
Yeah, the types of fonts doing 

888
00:49:02,100 --> 00:49:04,500
also your fruit. 
You can only feed with with 

889
00:49:04,500 --> 00:49:08,100
protein. 
You get a refeed with with 

890
00:49:08,100 --> 00:49:11,500
dietary fat and you're going to 
be resting before a show. 

891
00:49:11,500 --> 00:49:14,200
You're not going Balls to the 
walls before, see your body is 

892
00:49:14,200 --> 00:49:18,500
got time to completely replenish
itself with breakage in. 

893
00:49:18,500 --> 00:49:20,900
Now, the ad went from the other 
guys are saying, you're going to

894
00:49:20,900 --> 00:49:23,800
get as much is because she do 
you do actually get some 

895
00:49:23,800 --> 00:49:27,100
physiological super compensation
of carbohydrate when you've been

896
00:49:27,100 --> 00:49:29,600
in a very defeat depleted, 
stick. 

897
00:49:29,800 --> 00:49:31,900
Long time, and that's why it's 
called P Kings. 

898
00:49:31,900 --> 00:49:36,500
It's very difficult to get that 
bursting full and then be very 

899
00:49:36,500 --> 00:49:38,800
dry. 
Just go on stage at the right 

900
00:49:38,800 --> 00:49:44,400
time, but Is it that 
dramatically different? 

901
00:49:44,700 --> 00:49:50,400
Mmm, necessarily possibly is 
really and then if you're going 

902
00:49:50,400 --> 00:49:53,100
to be pausing for a while on 
stage, but there's not many guys

903
00:49:53,100 --> 00:49:56,900
who can hold that fullness for a
good few rounds of posing 

904
00:49:57,300 --> 00:49:59,500
without flattening out and 
smoothing out. 

905
00:49:59,500 --> 00:50:04,500
Whereas I see if you filled with
intracellular triglyceride and 

906
00:50:04,500 --> 00:50:07,400
you've got pleitgen in there, 
you don't flatten out quite as 

907
00:50:07,400 --> 00:50:10,000
quick, but they can do anything 
to stay full. 

908
00:50:10,300 --> 00:50:13,900
So yeah, it's kind of a pic pick
your poison. 

909
00:50:14,600 --> 00:50:18,700
It's much more risky to go with 
a suit compensation approach and

910
00:50:18,700 --> 00:50:21,600
you've got to be proud. 
Quality forum is more much more 

911
00:50:21,600 --> 00:50:25,000
room for error and maybe if you 
can get a couple of one or two 

912
00:50:25,000 --> 00:50:29,200
percent, you might not have that
effect for the full duration of 

913
00:50:29,200 --> 00:50:32,600
prejudge, you know, be able to 
re replicate from a morning to a

914
00:50:32,607 --> 00:50:34,800
night show. 
Yeah, completely agreement. 

915
00:50:34,800 --> 00:50:37,800
I feel like there is definitely 
a super conversation that comes 

916
00:50:37,800 --> 00:50:39,800
with, you know, a massive car 
blow. 

917
00:50:39,800 --> 00:50:44,400
But I do not think the inherent.
I don't think it makes that much

918
00:50:44,400 --> 00:50:46,900
of a difference, like, if you 
were to put people side by side.

919
00:50:47,200 --> 00:50:49,400
I don't think they would be a 
huge distinguishing Factor. 

920
00:50:49,500 --> 00:50:53,200
Mmm, and I certainly don't think
the potential downside of the 

921
00:50:53,200 --> 00:50:57,100
added risk of doing that super 
compensation warrants, you know 

922
00:50:57,100 --> 00:51:01,900
not doing the well time. 
Strategic, you know, Carbon keto

923
00:51:01,900 --> 00:51:05,600
caloric fat protein refeed. 
Because the risk factor for 

924
00:51:05,600 --> 00:51:07,300
that. 
Once you got everything dialed 

925
00:51:07,300 --> 00:51:10,600
in is significantly lower. 
You don't think I'll be 

926
00:51:10,600 --> 00:51:12,600
interesting to see you never do 
it. 

927
00:51:14,200 --> 00:51:18,100
What I found with me is and I'm 
not a fan of mixed meals at all.

928
00:51:18,500 --> 00:51:22,200
But when it comes, just get a, 
the best pronounced results that

929
00:51:22,200 --> 00:51:25,500
ever get for like, my last meal 
at night, if either shoot or 

930
00:51:25,500 --> 00:51:30,000
something, the next day would be
a regular high fat diet, high 

931
00:51:30,000 --> 00:51:34,400
fat meal, but just with a 
sprinkling of starch and I'm not

932
00:51:34,400 --> 00:51:37,900
talking like a ton but maybe 30 
to 40 grams. 

933
00:51:38,600 --> 00:51:41,600
It's just going to Keep insulin.
I love they fought longer during

934
00:51:41,600 --> 00:51:44,900
the night, drip-feeding 
everything through and give you 

935
00:51:44,900 --> 00:51:47,500
a little bit more honest out. 
If you have a fancy and 

936
00:51:47,500 --> 00:51:50,900
experiments, I will try it out 
when you get really just to see 

937
00:51:50,900 --> 00:51:54,500
because it's a business, bill of
a risk from that. 

938
00:51:54,700 --> 00:51:56,600
Yeah. 
Now he's found out quite 

939
00:51:56,600 --> 00:52:01,200
pronounced pronounced effect. 
But yeah, face. 

940
00:52:01,200 --> 00:52:03,400
Everyone's individual. 
But this is again. 

941
00:52:03,400 --> 00:52:07,100
Why you go for being dogmatic? 
If you could be two or three 

942
00:52:07,100 --> 00:52:10,700
percent better from having You 
know, one meal with some 

943
00:52:10,700 --> 00:52:15,200
carbohydrates are not like two 
meals of 30 to 40 grams to 

944
00:52:15,200 --> 00:52:17,600
winner. 
Sure versus not having them and 

945
00:52:17,600 --> 00:52:20,700
getting second. 
It can be depends on where your 

946
00:52:21,000 --> 00:52:22,700
priorities are at your mind, 
sir. 

947
00:52:23,100 --> 00:52:26,300
Yeah, totally agree mean. 
That's the beauty of a mighty 

948
00:52:26,300 --> 00:52:28,400
bird and Pekin. 
I mean, there's so many, so many

949
00:52:28,400 --> 00:52:30,100
variables, So Many Factors at 
play. 

950
00:52:30,500 --> 00:52:35,200
And, you know, how do you go 
about minimizing the risk after 

951
00:52:35,200 --> 00:52:37,000
the show as well? 
Like what are you? 

952
00:52:37,000 --> 00:52:39,000
What are you going to do? 
What is a cat? 

953
00:52:39,200 --> 00:52:42,000
List for you, going off on all 
that binge fast and eating 

954
00:52:42,000 --> 00:52:45,400
everything in sight versus 
staying true to what you found 

955
00:52:45,400 --> 00:52:47,600
to be sustainable up to that 
point, you know, that's a 

956
00:52:47,800 --> 00:52:52,400
massive aspect of it as well. 
Well, that comes down to hiring 

957
00:52:52,400 --> 00:52:54,600
the right coach. 
One to mentally. 

958
00:52:54,600 --> 00:53:00,400
Get you to the stage in a good 
metabolic place and to when 

959
00:53:00,400 --> 00:53:02,300
should is not the end of the 
prep. 

960
00:53:02,500 --> 00:53:05,500
Hmm. 
Sure days when you could choose 

961
00:53:05,500 --> 00:53:08,900
really going to have to stay on 
your ass probably for like you, 

962
00:53:09,100 --> 00:53:13,200
you know, that next to two weeks
to three weeks are going to 

963
00:53:13,200 --> 00:53:15,900
read, They're going to determine
your success for the next 

964
00:53:15,900 --> 00:53:19,800
offseason because you can either
completely screw it up or you 

965
00:53:19,800 --> 00:53:24,300
can set yourself up for a long 
Progressive one, and be a lot 

966
00:53:24,300 --> 00:53:26,500
lot, happier, and lot more 
comfortable in your own skin. 

967
00:53:26,500 --> 00:53:30,300
Doing sir. 100% man. 
I want to switch gears a little 

968
00:53:30,300 --> 00:53:32,600
bit here. 
Do you test testosterone? 

969
00:53:32,600 --> 00:53:33,700
Like, do you get blood work on 
that. 

970
00:53:33,700 --> 00:53:38,500
Done somewhat regularly. 
Yes, part of a compound in group

971
00:53:38,700 --> 00:53:40,500
5. 
I'm sequence, getting up and 

972
00:53:40,500 --> 00:53:43,800
dies, a prompt access to it 
folds to not only get it done 

973
00:53:43,800 --> 00:53:45,700
played regular. 
I'm actually going in next week,

974
00:53:45,800 --> 00:53:47,800
before I go to the Arnold 
Classic. 

975
00:53:48,000 --> 00:53:50,800
We've got a booth of them were 
excited. 

976
00:53:50,800 --> 00:53:53,200
And so I'm going down next to 
accept would work. 

977
00:53:53,300 --> 00:53:56,500
So that actually had it done for
nearly three months. 

978
00:53:56,500 --> 00:53:59,900
Four months. 
I'm curious when you get, when 

979
00:53:59,900 --> 00:54:01,700
you get it done. 
If you've been able to just in 

980
00:54:01,700 --> 00:54:04,000
the past as well. 
Have you noticed a profound 

981
00:54:04,000 --> 00:54:07,000
impact on your testosterone 
levels, based off of your amount

982
00:54:07,000 --> 00:54:13,500
of stress? 
Yeah, video from it. 

983
00:54:13,900 --> 00:54:16,500
My testosterone levels are 
always pretty low. 

984
00:54:17,300 --> 00:54:22,800
And to be honest, even like 
right now the probably a, I'll 

985
00:54:22,800 --> 00:54:24,900
send you my report back next 
week when I get it done. 

986
00:54:26,300 --> 00:54:31,100
I should imagine now the pretty 
plummeted because obviously I've

987
00:54:31,100 --> 00:54:36,800
competed before in an assisted 
bodybuilding Federation. 

988
00:54:37,100 --> 00:54:41,700
So my hormones of always try to 
get them balance back out, but 

989
00:54:41,700 --> 00:54:44,200
honestly, I don't really take 
good care of myself. 

990
00:54:46,000 --> 00:54:48,100
I'm shoes. 
I've been choosing natural 

991
00:54:48,100 --> 00:54:50,800
supplements for quite some time 
now, but I've not really taken 

992
00:54:50,800 --> 00:54:55,500
it, a conscious effort to 
really, you know, get myself 

993
00:54:55,500 --> 00:54:59,300
functioning because I don't seem
to notice a difference in my 

994
00:54:59,300 --> 00:55:02,100
test levels are a couple of 
hundred other at five six 

995
00:55:02,100 --> 00:55:05,300
hundred. 
So, I don't really feel great 

996
00:55:05,300 --> 00:55:08,300
difference in my idea to the 
energy, or my moved on my 

997
00:55:08,300 --> 00:55:12,500
performance in gym or anything, 
you know, so it's Yeah, yes, 

998
00:55:12,500 --> 00:55:14,900
right stress kills. 
Its stress kills me. 

999
00:55:14,900 --> 00:55:20,700
In other ways. 
What retention poor digestion. 

1000
00:55:21,400 --> 00:55:25,000
That's where I really see, 
stress manager, manifest itself 

1001
00:55:25,000 --> 00:55:29,600
in the Yankee ever. 
I've been testing some blood 

1002
00:55:29,600 --> 00:55:32,500
work here and I've been like 
super stressed lately. 

1003
00:55:32,500 --> 00:55:36,100
And literally, man. 
My testosterone got cut in half 

1004
00:55:37,300 --> 00:55:40,300
following a period of just 
extreme stress, like, total 

1005
00:55:40,300 --> 00:55:43,900
sleep, deprivation. 
And like I got blood work done a

1006
00:55:43,900 --> 00:55:48,700
week after I had a week of like 
zero sleep and just insane 

1007
00:55:48,700 --> 00:55:51,300
amounts of stress and my 
testosterone that was got cut in

1008
00:55:51,300 --> 00:55:53,000
half. 
So it's very acute thing like a 

1009
00:55:53,000 --> 00:55:55,300
chronic thing. 
But to your point, I don't 

1010
00:55:55,300 --> 00:55:57,400
really notice any change in my 
lifts. 

1011
00:55:57,400 --> 00:55:59,900
I don't notice any change of my 
strength like in fact, 

1012
00:55:59,900 --> 00:56:02,000
everything's continue to go up. 
So it's like I've even been 

1013
00:56:02,000 --> 00:56:03,800
staying neutral. 
Like I've continued to get 

1014
00:56:03,800 --> 00:56:07,300
better not supposed to poison 
chalice have been business 

1015
00:56:07,300 --> 00:56:11,100
owner. 
And entrepreneur is is that the 

1016
00:56:11,100 --> 00:56:15,600
sleep Keep only blood work. 
Was it your your total T that 

1017
00:56:15,600 --> 00:56:18,100
you looking at? 
Do you get your free 

1018
00:56:18,100 --> 00:56:20,800
testosterone and sex 
hormone-binding globulin with a 

1019
00:56:20,800 --> 00:56:23,300
fork to it at all? 
No, those were held. 

1020
00:56:23,300 --> 00:56:25,000
Pretty constant. 
Just the total T was the one 

1021
00:56:25,000 --> 00:56:28,700
that dropped. 
Okay, fine for you free text a 

1022
00:56:28,700 --> 00:56:30,900
little bit. 
Change some more. 

1023
00:56:31,600 --> 00:56:34,400
Hmm. 
I think that's interested. 

1024
00:56:34,400 --> 00:56:37,500
Yeah, I'm gonna get going to get
more labs done after like a few 

1025
00:56:37,500 --> 00:56:40,400
weeks of less stress and more 
sleep because I'm curious to see

1026
00:56:40,400 --> 00:56:43,500
how quickly it rebounds. 
But that was an eye-opener for 

1027
00:56:43,500 --> 00:56:48,500
me to see how how directly 
impactful stress impacts hormone

1028
00:56:48,500 --> 00:56:50,000
levels, you know, like that? 
That's insane. 

1029
00:56:50,000 --> 00:56:54,200
Like and most people that are, 
you know, going to like not 

1030
00:56:54,200 --> 00:56:56,800
competing in natural shows and 
they're just listening to Their 

1031
00:56:56,800 --> 00:56:59,200
doctors are going to some HRT 
Clinic, you know, they can have 

1032
00:56:59,200 --> 00:57:01,600
like a couple of nights of poor 
sleep, see their testosterone 

1033
00:57:01,600 --> 00:57:04,900
tank and then automatically go 
get on some HRT, which is not 

1034
00:57:04,900 --> 00:57:07,600
necessarily the fix, you know, 
it's kind of putting a bandaid 

1035
00:57:07,600 --> 00:57:10,700
on it. 
No, I hate shots. 

1036
00:57:10,700 --> 00:57:15,600
I think there's going to be some
long-term effects come from 

1037
00:57:15,700 --> 00:57:19,400
people using HRT. 
I'm work to see what happens in 

1038
00:57:19,408 --> 00:57:22,600
the next 20 to 30 years. 
I'm not going to be more 

1039
00:57:22,600 --> 00:57:23,700
apparent. 
Now. 

1040
00:57:25,100 --> 00:57:29,200
It's a great option for people. 
People being used so frivolously

1041
00:57:29,200 --> 00:57:33,100
by the majority just my own 
personal feelings will see how 

1042
00:57:33,100 --> 00:57:37,500
that shakes down. 
The next couple decades, wrong 

1043
00:57:37,500 --> 00:57:39,500
thing with your blood work. 
I will give interesting look at 

1044
00:57:39,500 --> 00:57:41,900
your footwork. 
So analyze a lot. 

1045
00:57:43,400 --> 00:57:46,100
How was your blood glucose 
levels in your insulin? 

1046
00:57:46,100 --> 00:57:49,400
After that time of nurse Lee. 
Do you know it's a big Rising 

1047
00:57:49,400 --> 00:57:55,400
glucose and amazing Wooper. 
Maybe a few points, but I mean 

1048
00:57:55,400 --> 00:57:57,800
nothing crazy. 
I mean, Then within ten points 

1049
00:57:57,800 --> 00:57:59,800
of Baseline night, nothing 
drastic. 

1050
00:58:00,400 --> 00:58:03,000
Okay, there's a lot of people 
are wet with it. 

1051
00:58:03,000 --> 00:58:06,100
Really affects them. 
You'll be getting up with a 20 

1052
00:58:06,100 --> 00:58:09,900
30 points with some people even 
higher after a couple of nights 

1053
00:58:09,900 --> 00:58:14,300
of poor sleep. 
So you've got a that's good news

1054
00:58:14,300 --> 00:58:15,900
for you man. 
Yeah. 

1055
00:58:16,000 --> 00:58:18,300
I mean I could definitely tell 
like, I'll wake up a few pounds 

1056
00:58:18,300 --> 00:58:21,300
have you'll have more fluid 
retention, you know, my blood 

1057
00:58:21,300 --> 00:58:24,400
glucose will be higher but it's 
not like anything, you know, 

1058
00:58:24,400 --> 00:58:28,000
just totally alarming the the 
The main fluctuation was 

1059
00:58:28,000 --> 00:58:29,300
definitely there in that total 
test. 

1060
00:58:29,300 --> 00:58:33,400
But I think that was just simply
result of that acute stress. 

1061
00:58:34,000 --> 00:58:35,800
Not that. 
I guess I wanted to business. 

1062
00:58:35,800 --> 00:58:38,000
There's always some degree of 
underlying chronic stress, but I

1063
00:58:38,000 --> 00:58:40,700
feel like just that moment in 
time was just heightened 

1064
00:58:40,800 --> 00:58:46,400
significantly above Baseline. 
Yeah, I mean, the natural 

1065
00:58:46,400 --> 00:58:48,100
testicles, do fluctuate quite a 
lot. 

1066
00:58:48,100 --> 00:58:50,600
Do you ever use any natural 
testosterone products? 

1067
00:58:50,900 --> 00:58:52,300
No, man. 
I mean, like, with, with the 

1068
00:58:52,300 --> 00:58:54,800
shows that I compete in. 
They're so strict, like, to a 

1069
00:58:54,800 --> 00:58:57,300
point where it's almost 
comically strict, how they are. 

1070
00:58:57,300 --> 00:58:58,900
I mean, they don't allow 
anything. 

1071
00:59:00,300 --> 00:59:00,900
Yeah. 
I know. 

1072
00:59:00,900 --> 00:59:01,900
We have a lot of people doing 
it. 

1073
00:59:01,900 --> 00:59:05,500
And we profess products, ever 
released in 2000 and I built a 

1074
00:59:05,500 --> 00:59:09,900
brand for Branding brand on was 
a natural test booster. 

1075
00:59:10,600 --> 00:59:13,200
So we're a lot of natural 
athletes and still send the 

1076
00:59:13,200 --> 00:59:15,700
blood working. 
Even now have never changed the 

1077
00:59:15,700 --> 00:59:19,800
formula since 2009 after for 34 
weeks. 

1078
00:59:19,800 --> 00:59:24,600
We no longer see a 200 to 300 
Point Rising testosterone levels

1079
00:59:24,600 --> 00:59:28,100
from that's just stuff like like
ashwagandha like herbal 

1080
00:59:28,300 --> 00:59:30,600
supplement that you have 
completely. 

1081
00:59:30,600 --> 00:59:32,400
Not sure. 
I would have to check the the 

1082
00:59:32,400 --> 00:59:34,800
wireless. 
Now see if anything's changed. 

1083
00:59:34,800 --> 00:59:39,500
But yeah, we've had Testing 
rugby players, soccer players 

1084
00:59:39,500 --> 00:59:42,200
using that over the past 10 
years. 

1085
00:59:42,300 --> 00:59:46,200
No shoes ever. 
Yeah, I can look into that. 

1086
00:59:47,100 --> 00:59:49,500
I mean they do change their 
banned substances on the time so

1087
00:59:49,508 --> 00:59:51,600
it's kind of a chore to see what
all has been added or 

1088
00:59:51,600 --> 00:59:53,500
subtracted. 
But I mean if all of it clears 

1089
00:59:53,500 --> 00:59:56,000
there I I would try that for 
sure just to see if I can tell 

1090
00:59:56,000 --> 00:59:59,900
ya I'll check the mail. 
Send you I'll send you some our 

1091
00:59:59,900 --> 01:00:02,000
faith because he's changed. 
I mean now there's a lot of 

1092
01:00:02,000 --> 01:00:05,400
hype. 
An ingredient called 

1093
01:00:05,400 --> 01:00:08,900
testosterone the moment. 
That's, that's not but blindness

1094
01:00:09,200 --> 01:00:15,200
Bandits a supplants still. 
It's a key act has their own, 

1095
01:00:16,700 --> 01:00:19,500
but it's getting that much 
higher part expect that it 

1096
01:00:19,500 --> 01:00:22,700
probably will get banned by wire
at some point just because the 

1097
01:00:22,700 --> 01:00:26,200
people are talking about it. 
You know, it's I'm from England.

1098
01:00:26,200 --> 01:00:29,800
So, everything's band. 
Like, we're actually I build. 

1099
01:00:29,800 --> 01:00:32,100
I used to impart everything from
the US and built the brand in 

1100
01:00:32,100 --> 01:00:35,700
England for came to the US. 
But our, with all the 

1101
01:00:37,100 --> 01:00:42,300
restrictions in trade with 
England, leaving the EU and all 

1102
01:00:42,300 --> 01:00:46,500
the fruit problems with covid 
and yeah, the sky chains 

1103
01:00:46,500 --> 01:00:49,700
completeness, which I know you 
will experience where she moved 

1104
01:00:49,700 --> 01:00:53,300
to do a licensing over there 
with one of my friends who's got

1105
01:00:53,300 --> 01:00:56,200
a manufacturing place or going 
to manufacture everything over 

1106
01:00:56,200 --> 01:01:01,800
in the UK and that means 
re-registering UK comply labels 

1107
01:01:01,800 --> 01:01:05,400
as opposed to using Us labels 
and even things like quiet it's 

1108
01:01:05,400 --> 01:01:09,900
a band in the Pin, yeah, it's I 
mean, it's honestly 

1109
01:01:09,900 --> 01:01:11,800
mind-boggling some the stuff 
that's been happening for a 

1110
01:01:11,808 --> 01:01:14,800
while there. 
They had banned glycerol powder 

1111
01:01:15,200 --> 01:01:18,900
and then they they just, I don't
know when, but he recently they 

1112
01:01:18,900 --> 01:01:21,500
open that up and said if it's 
you know in supplemental form 

1113
01:01:21,500 --> 01:01:24,900
and small doses for 
vasodilation, that's fine. 

1114
01:01:24,900 --> 01:01:27,600
So it's like there's just all 
kinds of things going back and 

1115
01:01:27,600 --> 01:01:29,400
forth on. 
Yeah. 

1116
01:01:30,800 --> 01:01:33,900
Yeah. 
Well, that's the that's the way 

1117
01:01:33,900 --> 01:01:35,600
the people people hours or 
whatever. 

1118
01:01:35,600 --> 01:01:39,100
There's love in a pipe or 
Someone in in a sport is using 

1119
01:01:39,100 --> 01:01:42,100
something then for a benefit and
the vocal about. 

1120
01:01:42,100 --> 01:01:45,500
If he generally gets looked at 
you 100%. 

1121
01:01:45,500 --> 01:01:46,600
Well, what do you get coming, 
man? 

1122
01:01:46,600 --> 01:01:48,600
What's in the pipeline? 
What are you excited about? 

1123
01:01:48,700 --> 01:01:50,700
What's new? 
What's new and exciting in your 

1124
01:01:50,700 --> 01:01:54,100
world? 
This is a Walkman. 

1125
01:01:56,000 --> 01:02:01,200
So I sent you out the peanut 
butter Professor notes. 

1126
01:02:01,200 --> 01:02:06,100
We've got three new flavors. 
I just made last week with my 

1127
01:02:06,100 --> 01:02:08,700
manufacturer was over there and 
mixing myself. 

1128
01:02:08,700 --> 01:02:12,700
So, it's three Indian flavors. 
I'll take us through to July 

1129
01:02:13,700 --> 01:02:15,300
with ad. 
We've got. 

1130
01:02:16,600 --> 01:02:19,000
A whole new Division, coming a 
whole new line. 

1131
01:02:19,600 --> 01:02:22,600
So we've got a pretty Elite 
Series which is the performance 

1132
01:02:22,600 --> 01:02:25,700
line that you've got. 
Then we've got the ad Lifeline, 

1133
01:02:25,800 --> 01:02:29,000
which is all the Natural Health 
Products. 

1134
01:02:29,000 --> 01:02:33,900
So I can distract the histórico 
ashwagandha single ingredients 

1135
01:02:33,900 --> 01:02:38,900
and then like our heart 
products, our liver detox greens

1136
01:02:38,900 --> 01:02:45,100
and fiber powders, and then 
we'll start to launch a third 

1137
01:02:45,200 --> 01:02:48,300
line. 
Which So actually position 

1138
01:02:48,300 --> 01:02:50,900
saying that right now, but it is
closely linked with the 

1139
01:02:50,900 --> 01:02:53,800
compounding pharmacy that's 
going to be opening, which is 

1140
01:02:53,800 --> 01:02:57,300
that's really exciting because I
move the needle in a lot of 

1141
01:02:57,308 --> 01:03:01,200
different directions, you know, 
going from working with 

1142
01:03:01,200 --> 01:03:04,000
high-level athletes or coaches 
to get them. 

1143
01:03:04,000 --> 01:03:08,300
People like specific IV, bags of
started designing some for 

1144
01:03:08,900 --> 01:03:12,600
sports performance and Recovery 
that are not just standard. 

1145
01:03:12,700 --> 01:03:15,300
So that's kind of got me 
excited. 

1146
01:03:15,300 --> 01:03:18,400
I do have another food. 
A product which I just signed 

1147
01:03:18,400 --> 01:03:20,200
off and just waiting for design 
work back. 

1148
01:03:20,200 --> 01:03:22,600
So I would expect to launch that
in. 

1149
01:03:23,600 --> 01:03:26,400
Well, matchup was, it's going to
be out of little. 

1150
01:03:26,400 --> 01:03:30,200
It is April and that's one that 
I'll probably be trying to get 

1151
01:03:30,200 --> 01:03:34,600
into integral story. 
Eventually any teachers as to 

1152
01:03:34,600 --> 01:03:36,600
whether that are you going to 
hold down and around? 

1153
01:03:37,500 --> 01:03:41,300
I'm gonna hold off. 
I will send you that she. 

1154
01:03:41,300 --> 01:03:44,200
I will I'll send you some 
samples when I get my next 

1155
01:03:44,200 --> 01:03:48,000
batch. 
Yeah, I think there's a there's 

1156
01:03:48,000 --> 01:03:51,000
a lot coming. 
I do have an all natural skin 

1157
01:03:51,000 --> 01:03:56,600
care line as well called 
authentic Diva, which we haven't

1158
01:03:56,600 --> 01:03:59,200
really done much with. 
So we've got to get on with 

1159
01:03:59,200 --> 01:04:01,500
that. 
That's no preservatives. 

1160
01:04:01,500 --> 01:04:04,600
All natural produce over here in
the US, which is one of the 

1161
01:04:04,600 --> 01:04:07,300
reasons I'm out in Florida. 
It's close to where the 

1162
01:04:08,100 --> 01:04:12,400
manufacturing takes place. 
So big, you know, we had a 

1163
01:04:12,408 --> 01:04:18,000
little to spread too thin. 
That's kind of our peanut for 

1164
01:04:18,000 --> 01:04:23,000
the past year, but I just 
brought some new staff on and 

1165
01:04:23,000 --> 01:04:27,200
got a series of meetings set up 
just to reassign people bring it

1166
01:04:27,200 --> 01:04:34,300
more people in focus more on our
online advertising and build a 

1167
01:04:34,500 --> 01:04:39,200
social media Community for our 
ambassador group Works bit more 

1168
01:04:39,300 --> 01:04:41,300
of a team and a bit more of a 
culture. 

1169
01:04:41,400 --> 01:04:46,600
So honestly, man, it's never 
ending, but I wouldn't Change it

1170
01:04:46,600 --> 01:04:50,500
for the world about wasn't busy.
I don't know. 

1171
01:04:50,508 --> 01:04:53,700
I'll be doing with myself. 
Like I do honestly miss the 

1172
01:04:53,700 --> 01:04:56,800
manual. 
Work them being down on the 

1173
01:04:56,800 --> 01:04:59,300
farm. 
I'm kind of missing that. 

1174
01:04:59,300 --> 01:05:01,500
It's been a good few years 
before I just being out in 

1175
01:05:01,500 --> 01:05:07,100
nature and you know, doing what 
I grew up doing that is there's 

1176
01:05:07,100 --> 01:05:09,700
definitely be said about that 
man, like Kristin and bought 

1177
01:05:10,200 --> 01:05:12,900
like five acres here. 
Just down the road from our 

1178
01:05:12,900 --> 01:05:17,600
building and I'm so excited to 
like Like, you know, cut down 

1179
01:05:17,600 --> 01:05:22,100
some trees, burn some piles, 
build a barn, build a chicken 

1180
01:05:22,100 --> 01:05:24,800
coop. 
Put up, fences for some pig. 

1181
01:05:24,800 --> 01:05:27,100
Like, those little things that 
most people would be like, what 

1182
01:05:27,100 --> 01:05:29,000
the hell do we do that for? 
Like, I'm sorry. 

1183
01:05:29,000 --> 01:05:36,400
Honest. 
I figured out like if anyone 

1184
01:05:36,400 --> 01:05:40,600
wants to look at like what the 
model couple should be from an 

1185
01:05:40,600 --> 01:05:42,800
outsider looking in. 
I mean, that's it. 

1186
01:05:42,800 --> 01:05:45,400
You're working on a joint 
business together, you doing 

1187
01:05:45,400 --> 01:05:49,400
things together you Always seem 
to be really happy. 

1188
01:05:50,000 --> 01:05:52,000
You've got other to a child on 
the way. 

1189
01:05:52,000 --> 01:05:55,500
You've got like your home life 
is set and you've got that. 

1190
01:05:56,800 --> 01:06:02,300
The I can just said, like all of
the normal everyday things 

1191
01:06:02,300 --> 01:06:04,400
people, you take for, granted on
good. 

1192
01:06:04,400 --> 01:06:06,400
Have like you've got everything 
set up. 

1193
01:06:06,400 --> 01:06:08,900
See technology boxes. 
You can be created. 

1194
01:06:08,900 --> 01:06:11,200
You've got your business, only 
about your home life. 

1195
01:06:11,500 --> 01:06:13,900
You've got someone, you can 
share it with talk to someone, 

1196
01:06:13,900 --> 01:06:16,300
you can trust you building a 
family. 

1197
01:06:16,700 --> 01:06:19,200
He's like, you've literally got 
ticks next to every box and you 

1198
01:06:19,207 --> 01:06:21,500
can still train be what your 
passion about for your own 

1199
01:06:21,500 --> 01:06:24,300
personal goals as well. 
And I really appreciate being 

1200
01:06:24,300 --> 01:06:28,100
really cool man. 
We cool to watch you come from 

1201
01:06:28,100 --> 01:06:30,200
when you first started dating 
Crystal. 

1202
01:06:30,700 --> 01:06:34,000
So remember that I was watching 
all your videos, but then to see

1203
01:06:34,000 --> 01:06:37,300
where it's evolved till now. 
And yeah, I'm excited to see 

1204
01:06:37,300 --> 01:06:39,900
what he take it. 
I do think we've got a few 

1205
01:06:39,900 --> 01:06:42,800
projects in the future together 
for sure. 

1206
01:06:42,800 --> 01:06:44,300
Yeah, man. 
I mean I'd be all for I 

1207
01:06:44,300 --> 01:06:47,800
definitely want to, you know, 
jump into the supplement game at

1208
01:06:47,800 --> 01:06:50,600
some point, but I want to be 
very strategic and how I don't I

1209
01:06:50,607 --> 01:06:52,900
don't want to be in their 
flash-in-the-pan influence, the 

1210
01:06:52,900 --> 01:06:55,700
tries to, you know, sell 
something to their followers. 

1211
01:06:55,700 --> 01:06:59,900
That's that's Quality, so, you 
know having somebody like you on

1212
01:06:59,900 --> 01:07:01,500
speed dial, that's been in the 
game for. 

1213
01:07:01,500 --> 01:07:03,400
As long as you haven't knows 
what they're doing. 

1214
01:07:03,600 --> 01:07:06,400
You know, I I definitely will be
picking your brain for sure. 

1215
01:07:07,500 --> 01:07:11,400
Yeah, couple of things I'm wife 
and I probably haven't even been

1216
01:07:11,700 --> 01:07:13,100
thought for the way from 
release. 

1217
01:07:13,100 --> 01:07:17,100
I can give you a very key to an 
ether. 

1218
01:07:17,100 --> 01:07:20,300
Yeah, very key to a friendly 
note app, but I think I can move

1219
01:07:20,300 --> 01:07:23,800
the needle and performance but 
the community I mean probably is

1220
01:07:23,800 --> 01:07:25,500
not going to get it. 
You know, it's going to be more 

1221
01:07:25,500 --> 01:07:30,000
for people who can Educate, you 
know this but everyone generally

1222
01:07:30,000 --> 01:07:34,200
where I am just going to load up
on carbohydrates, you know, I 

1223
01:07:34,207 --> 01:07:35,800
feel like the bodybuilding 
space. 

1224
01:07:36,300 --> 01:07:38,900
I mean, I love the body was I'm 
the right here in the middle of 

1225
01:07:38,900 --> 01:07:41,700
it, but it's like the 
bodybuilding Dogma towards 

1226
01:07:41,700 --> 01:07:45,100
nutrition is just so ingrained 
in high carb that they're 

1227
01:07:45,100 --> 01:07:48,100
probably going to be the last, 
you know, demographic. 

1228
01:07:48,100 --> 01:07:51,100
If at all to adopt more of a 
ketogenic approach, I mean, 

1229
01:07:51,100 --> 01:07:54,000
they'll definitely people in The
Fringe but like mainstream, I 

1230
01:07:54,008 --> 01:07:56,400
don't know if it'll ever be the 
Talk of the Town. 

1231
01:07:56,400 --> 01:07:58,700
So Speak. 
None. 

1232
01:07:58,800 --> 01:08:01,300
This is something that we again,
we should probably go eat. 

1233
01:08:02,600 --> 01:08:05,800
People do all this nerve is. 
No, but look, how about Feliz is

1234
01:08:05,800 --> 01:08:08,100
no burglar, cab bodybuilders. 
No. 

1235
01:08:08,100 --> 01:08:09,300
Good. 
Look up blah, blah. 

1236
01:08:09,300 --> 01:08:14,200
Blah was no no, no. 
You have got such a small pool 

1237
01:08:14,200 --> 01:08:21,300
that are being fished from like 
the genetic Elite are all from 

1238
01:08:21,300 --> 01:08:23,399
the same pool, doing the same, 
protocols. 

1239
01:08:23,600 --> 01:08:28,200
Hmm, you know, until it gets 
traction, pulls out a few of 

1240
01:08:28,200 --> 01:08:30,500
these genetic Freaks and there 
are genetic freak. 

1241
01:08:30,500 --> 01:08:33,300
Some people don't want to hear 
that because like, oh, I can 

1242
01:08:33,300 --> 01:08:36,200
just work out and get that. 
He can't some people are just 

1243
01:08:36,200 --> 01:08:39,000
phenomenal. 
I've worked with some natural 

1244
01:08:39,000 --> 01:08:42,399
people like There's one guy back
in England. 

1245
01:08:42,399 --> 01:08:44,399
His nickname was called Kenny 
guns. 

1246
01:08:44,399 --> 01:08:47,300
Who was six foot two, got a 29 
inch waist, and twenty two 

1247
01:08:47,300 --> 01:08:50,700
million jobs. 
These without thousand grams of 

1248
01:08:50,700 --> 01:08:53,700
carbs a day and walk around 
about 8 percent 9 percent body 

1249
01:08:53,700 --> 01:08:55,800
fat, big smile on his face. 
Alright. 

1250
01:08:55,800 --> 01:08:57,300
Yeah. 
I have a big smile on my face 

1251
01:08:57,300 --> 01:09:01,800
back. 
Yeah, but never touched anything

1252
01:09:01,800 --> 01:09:03,500
in his life. 
Didn't even know what any of it 

1253
01:09:03,500 --> 01:09:09,200
was just like zero cortisol. 
So chilled out site lift a few 

1254
01:09:09,200 --> 01:09:12,399
white steaming. 
Both staffs in the gym. 

1255
01:09:12,399 --> 01:09:16,200
I was like, wow. 
They're out that mommy's crazy. 

1256
01:09:16,500 --> 01:09:19,800
Yeah, now, totally Manhattan. 
Maybe his secret is just, you 

1257
01:09:19,800 --> 01:09:21,300
know, no cortisol. 
No stress. 

1258
01:09:21,300 --> 01:09:23,500
I mean, with this day and age, 
it was living in stress levels, 

1259
01:09:23,500 --> 01:09:26,200
are just freaking all-time high 
and I feel like that's the the 

1260
01:09:26,200 --> 01:09:27,800
biggest detriment to all of our 
goals. 

1261
01:09:28,800 --> 01:09:30,899
Yeah. 
I mean mindset when it comes to 

1262
01:09:30,899 --> 01:09:33,800
something like bodybuilding off 
seats by even just being a good 

1263
01:09:33,800 --> 01:09:35,100
athlete. 
In general. 

1264
01:09:35,800 --> 01:09:38,300
It comes into it so much and 
everyone's like, yeah, I've got 

1265
01:09:38,300 --> 01:09:42,000
to be determined. 
I've got to do the Most of the 

1266
01:09:42,000 --> 01:09:44,899
people like a lot of the best 
athletes I've ever been around 

1267
01:09:44,899 --> 01:09:47,000
of the ones, who just don't even
think we just follow 

1268
01:09:47,000 --> 01:09:50,100
instruction. 
Hmm because there's no stress 

1269
01:09:50,100 --> 01:09:51,800
like, okay, that's on the piece 
of paper. 

1270
01:09:51,800 --> 01:09:53,500
I'm going to do what's on that 
piece of paper. 

1271
01:09:54,000 --> 01:09:55,000
Okay. 
That's it. 

1272
01:09:55,400 --> 01:09:59,100
Yeah, like me and you would sit 
there and like analyze it wants 

1273
01:09:59,100 --> 01:10:01,600
to know how, why is there a 
better way of doing it? 

1274
01:10:01,600 --> 01:10:04,300
Should I be doing it like that? 
Your question, everything going 

1275
01:10:04,300 --> 01:10:08,000
research will put different ways
of doing it in this light, the 

1276
01:10:08,008 --> 01:10:12,800
amount of I stress in Tenley. 
Causes and questioning 

1277
01:10:12,800 --> 01:10:15,600
everything. 
It's just yeah, you eat this. 

1278
01:10:16,000 --> 01:10:18,200
Some people made for certain 
things and some people are made 

1279
01:10:18,200 --> 01:10:21,800
for this, you know, kind of 
percent ma'am. 100%. 

1280
01:10:21,800 --> 01:10:23,900
Well, shoot dude, it's been 
freaking awesome catching up 

1281
01:10:23,900 --> 01:10:25,300
with you. 
We should do this more often. 

1282
01:10:25,400 --> 01:10:29,400
I hate that it's been so long as
it has, but I definitely keep in

1283
01:10:29,407 --> 01:10:30,500
touch, man. 
I'm excited for you. 

1284
01:10:30,508 --> 01:10:32,800
Got coming. 
Where do people go to find out? 

1285
01:10:32,800 --> 01:10:35,100
More about you follow along and 
just see what's in the pipeline.

1286
01:10:37,000 --> 01:10:40,400
Lots of great questions. 
My Instagram was a was times and

1287
01:10:40,400 --> 01:10:44,100
so her, how do you get my old 
one back? 

1288
01:10:44,100 --> 01:10:46,900
So if people want to head there,
I'll be there in that one. 

1289
01:10:46,900 --> 01:10:50,300
Again. 
That's Joe. 

1290
01:10:50,400 --> 01:10:57,100
Be underscore a Got you. 
I'll link at that one for sure. 

1291
01:10:58,200 --> 01:10:59,900
And then only get to the website
as well. 

1292
01:11:00,700 --> 01:11:05,300
It's project add me said right? 
Yeah, awesome, man. 

1293
01:11:05,600 --> 01:11:07,700
We'll keep doing what you're 
doing, Joe keep being a light 

1294
01:11:07,700 --> 01:11:09,400
out there, and if there's 
anything I can do for you, 

1295
01:11:09,400 --> 01:11:11,900
brother, just let me know, man. 
Yeah, mine. 

1296
01:11:11,900 --> 01:11:13,700
I'll be in touch said, sounds 
great. 

1297
01:11:14,400 --> 01:11:16,300
Take care, bud. 
Thank you. 

1298
01:11:16,400 --> 01:11:16,800
Take care.