Hello, ladies and gents. Robertson's keto Savage.com.
Today. I'm get special guest, Joe Ben
Lee on the podcast. He and I have been in touch for
forever. Honestly, he reached out to me,
or I reached out to him. I don't remember which way back
in the day, when I very very, very first started putting out
content in the keto space. He and I hit it off for both
Good Old Farm boys. He's got a super successful
supplement company and we both just kind of watched our
Journeys unfold over the years. So he's done all types of
denture experiments. He's competed at a high level.
He's super strong and super janky.
Does all kinds of different things within the body building
realm, but also within the supplement space, he's got a
wellness line. He's got a performance Elite
line. He's learned a lot from a
business perspective in that industry.
So I just want to get him on the podcast and kind of pick his
brain and catch up because we haven't talked in a while.
And that's exactly what we did. I have thoroughly enjoyed the
conversation. I've got no doubt that you will
as well. So that further Ado, sit back,
relax. Enjoy the podcast with Joe.
And we are live. Joe.
How are you man? I'm very well.
Thank you. How are you?
It's been a while since we've spoken it hasn't.
When was I had your my podcast before, right?
I don't think we actually got it arranged and that's what three
years ago. Yeah, we've spoken on the phone,
but it's been a long time, man. So I'm excited to have you on
the podcast. I'm a prize.
I haven't already had young podcast, but I'm excited to see
if we dive into, man. Where you at right now.
I'm in Sunny Isles. So it's about 25 minutes, north
of Miami. So you get good, good, nice
weather right now, honestly, I'm an Englishman and I've had one
season here, H has been the same time.
You pretty much all year. I'm not used to it.
Yeah, I've got complained by missing the cold, man.
I'm missing some farm work and I'm missing the cold.
I have come to pit. But how long have you been out
of England? Three years now, I think.
Yeah, just out of three years, my family.
Luckily, my brother, and my nephew, who was only 18 months
at a time visited about three weeks before covid hit.
So they got Herman, the tree all the border states yet close.
That was twenty twenties. I was last time I actually seen
my family me and it's crazy. It's crazy.
So I guess when we were speaking way back when you were still in
England at that point, right? I would.
Yeah, I was bouncing backwards and forwards from England to the
state's building the business, getting set up over here.
Yeah, we've actually we've been talking a while.
I remember I was doing the heavy key term going backwards.
Involved with you when I was living in the UK.
Yeah. So for the listeners sake, kind
of give them some some perspectives, you're the brains
behind wildly popular supplement, brain called project
ad. I'm actually using your
pre-workout right now as we speak.
As we speak with this podcast, but when I train you get a pony.
Yeah. Yeah.
All the other. So I'd love to kind of just get
a little background on you man. Like you've been in the
supplement space for quite some time.
You've been bodybuilding for quite some time.
Like kind of give me like a little synopsis of your career,
I guess, so to speak with regard to nutrition, the sub Ministry
and your bodybuilding endeavors. So, okay.
I'm a fellow farm boy like you grew up on the farm in the
country in the north of the UK blue-collar hard-working played.
All the sports growing up was pretty good at couple of them's
specifically cricket and soccer but I was always struggling with
my weight. I was always overweight so that
kind of helped me back fastball and I got to the age of 15 and I
started to get an interesting way training and one of my
friends actually started training with Bodybuilder, when
he was 16, I was 15, so I started lifting and then I
really got in trench but not in the training.
I mean, I was training, but I didn't go down the route of
wanting to learn everything about training because you can
probably attest. We grew up on a farm where we
used to begin heavy things up and putting them down working
our asses off until it's time to finish, you know, so I really
started delving into the supplement side and the
nutrition was specifically I started with the supplements.
So even at the age of 16, I was importing raw materials from the
USA and making my own little conch options and give it to the
friends. I was trading with and that kind
of carried on all the way through University.
Myra was supplying, a lot of students rugby players.
Start to do some nutrition at that time as well after
University. I'm fast-forwarding, pretty
quick. Sort of for aquatic did my
degree. In purchasing and Supply Chain
management, which is a specialized area of business
completed that in 2008 and I was ready to launch my own company,
but unfortunately met the owner of the biggest online retailer
in Sports Nutrition. And It was six foot one like me,
blond hair blue eyes, but he won the junior.
Mr. Universe and we just hit it off.
He kind of mentored me a little bit and said look, I know you
want to do your own thing, but come on work with me and get
some links into the industry. So I did I run that company for
him. I said bye.
And then that's when I was getting quality all the big
brands from the US gaspari MuscleTech, Optimum Nutrition.
So my links in the industry in the US.
Were from day one very strong, a great business relationships.
So that lasted about eight, nine months and it was rolling around
to the 2009 Olympia and I was jumped on a plane and I went to
meet my manufacturer and I started project ad 2009 love to
thousand dollars. So yeah, very much very much
like you with the key to a brick Robert and that's why I
connected to do so well and I just sat back and watched you
flourish and grow. Grow because it reminded me, at
least starting out everything, you won't throw to sit back and
smile. Like he's going to get through
those. It's like, it's been really fun
to watch you. It's so reminiscent of
everything that I did from day one, and I appreciated mean,
that means a lot to me. I've seen your growth with the
business. It's, I mean, you're rubbing
shoulders with like the the head people on the Olympia stage and
sponsoring them. So, it's been pretty cool to see
your success unfold. What was the motivation behind
the name project ad like, where does that come from?
Um, well actually he had to change because to get foot in
the UK. I started with like liver
protection and natural testosterone boosters because to
do proteins and things like that.
It was stupidly expensive so costs and I just told you, I'm
very small amount of money to set up with but also, if I
wasn't doing this, I'd be a happy, a business console.
And because I think I just have a way of with strategy and I
always spot a gap in the market of find something to innovate.
So I'm you, I can't go head-to-head with these
companies in the UK, but I've got a lot of good relationships.
I need to work with them. So I was bringing products out
where those gaps. So I would go to some of the
bigger Brands out there. Hey, why don't we do a promo
with this online retail? If you do, we are protesting and
I can give a test bill. So we'll both give a deal to the
website and they can offer the consumer about our own price.
So I kind of build our like that, and yeah, kind of get
where you question was going off on a tangent.
What was the like, what is, what is Project AD mean?
Is that stem from? So that's why I stayed up all
those extra things and it was a originally called anabolic
designs and which was fine at the time.
But as the company grew and we start to, on more online
advertising, obviously Google doesn't like that specific term,
so I shortened it to Edie. And then at again, I said
evolved, I love to everyone who uses the products, everyone's
our own project. And that's and that's why the
website is got me. So it's Project A D, dot me.
So everyone is the Run little project.
So these supplements are trying to help each person whether
individual project. So we are just a Sports
Performance Brand. As you know, we were the first
people really severe digestive AIDS, or glucose dispersal
agent. She is 11 years old type 1 type
2 diabetics using it coming off metformin which obviously I
suggest but you know have lots of data and feedback over ten
years. So we were doing that way way
way back and I was the first Sports Nutrition Company to
bring out a wellness why? So we had like heart Health
Products back in 2015-16, and now nearly every Sports
Nutrition brand has got their own health fine.
So it was kind of too. Every athlete.
The tools, they need to keep them performing at the highest
level but also escaped very healthy.
Because the fundamental I think this is what again it dragged
you into all these different communities with keto.
We don't we all understand that we can't perform unless the
foundation's or building up a rock solid.
Totally. What is your take on the
supplement industry today? Like you've been in it and Trish
in it for so many years. Now.
Are you happy with how? It's Looking now.
Are you kind of frustrated with the sub ministry as a whole or
what's your stance on that? It's not what it was when I
joined it. I'm going to be perfectly
honest. Other enjoy it.
A great deal compared to how I used to social media.
There's no barriers to entry, there's too many manufacturers
out. There is not enough testing that
goes on. You got too many people coming
up with, you know, just bringing a brand out overnight because of
got 10,000 followers on Instagram, you know, and they
think it's going to work and they're only in the industry for
12 to 18 months because The realized that getting a white on
Instagram is very different putting in 16 digits of your
credit card and making a payment, but it's just noise and
distraction, you know, so it's definitely diluted the industry.
You could argue. It's make people sharpen their
pencil little bit but it's more in some areas.
It's just force people to cut Corners a little bit more.
So I feel like it's given us already.
Some companies have been around for five, six years, seven
years, and The Proven. I would tend to gravitate more
towards them than some of the new companies who really don't
know what they're doing. The literally just going to a
manufacturer and saying, okay. I want a pre-workout and putting
their label on a pre-existing product.
Yeah. Yeah.
There's a bunch of private label going on.
It's all just the same thing with a different label at the
end there, but I think a lot of people, I think with all of this
influx in From supplements, the ones that are legit at the cream
Rises to the top. So to speak.
I mean, I feel like, you know five years ago you could get
away with having proprietary Blends for everything.
Whereas now I think people are starting to wise enough to the
fact that if it's got a bunch of proprietary Blends on there.
It's probably not the highest quality.
Yeah, well these two ways of looking at that maybe a lot of
time that yes, we probably incorrect.
Well for our brand, for example, I have about four of my
problems. The maybe five out of well.
Now maybe 28 Going On 30 the apple pies, regret Blends.
Obviously, we've got the reputation for quality in the
products of proven for the reason I do that and is for
protecting my intellectual property.
Yeah, because some of these processes That I formulated and
testing myself for over a year. So for me to go and declare
everything on a label, every single mg H.
And so on, just to go out and copy when it's something like a
feel product cycle, weight loss products, a fat burner, or it's
something like Matt Segal. She's still a blind because
we've got the day till got the blood glucose readings will got
type 1 diabetics, half in the rinse, exogenous insulin use,
when Ron a prompt. We've had that big like I am not
going to put out. That by or don't have to, when
the products are already trusted and established.
Yeah, then that's really tight. Why won't it yet, but doing all
the effort of the front end and that's mainly what sets of the
power, my degree is in purchasing and I'm a research
and so I'm always got my head looking for new materials, but
then I can go and saw some and my manufacturer I've been with
for pretty much all of the ten years.
I'm actually just got back from there on Wednesday.
Way on this Wednesday morning. I was out there and I can walk
in there and start mixing. You know, I've got Open, Access
will be full transparency with every material.
That's in there. I put my own materials in there,
if it's needed is a very unique relationship and I'm very
thankful for it. But other people having that,
you know, yeah, it's a good point too.
Because I mean, you you technically launch the business
in what year? 2009 2009.
So yeah, I mean you've been around you've gone through the
wringer and you're in a space that is incredibly saturated and
diluted as you were saying right now.
So the fact that you've got the credibility that you do.
I mean, I feel like that stands and that rather stands the test
of time more than anything. I think I think if you just keep
moving forward and we get copied all the time.
It used to really annoy me but no one can keep up with the The
Innovation, you know, our glucose disposal urging China
mentioned. Another company will taking was
taking pictures of labels and asking for samples of one of my
retailers and they released one about eight weeks later.
Very, very similar on the deck. And at that point.
I was just like Market, I reformulated that.
And now dessert is a version two, that was in 2017.
I still haven't released that problem.
Still sounded for some markets. Tarzan reached hasn't got to
that point where we needed to release it yet.
So it's being Innovative and forward-thinking will always
keep your head, put it. It's it's never-ending.
It's quite exhausting. So I'm lucky that I'm not just
settled in the Sports Nutrition industry because that would
really frustrating. I think obviously I've branched
out into some more food items and more white style items.
I'm part of a compounding pharmacy.
That's going to be opening lead somewhere as well.
Which kind of takes. It's my passion, know.
It's repairing Health improving performance down by other means,
you know, I'll just giving people things they can use in
their everyday life, which makes it pleasurable and sustainable.
We without being having any deleterious effects, you know,
there's a, there's an interesting dichotomy that
exists between, you know, Health and Longevity and repair and,
and all of those words and what you see, kind of as a general
marketing theme. Thin hardcore extreme
bodybuilding. And I feel like oftentimes
bodybuilding is not the definition of Health and
Longevity, but I feel like that you can definitely bridge that
Gap and make it sustainable. Make it healthy long-term and I
feel like, you know, natural bodybuilding is definitely a
step in the right direction of that.
But for you, I mean, you've come.
I mean, you've been steeped in the whole body building realm,
you know, you've been, you know, you've been sponsoring people
that on the mr. Olympia stage.
So for you, Is it pretty easy to bridge that Gap and kind of Step
more towards the general population?
That is not going to be stepping on an Olympian stage and just
trying to be a better version of themselves.
Oh, yeah, the shot. That's how people I enjoy.
My I stopped prepping people. I mean, I preppy people, so, the
Olympia stage. So I mean, I've been there done
that, you know, I started, I was coaching long back way, way back
and even doing have a khaki upright, people doing Gates of
perhaps back in 2011-12. In 2013.
I got a really good reputation in the UK for what I was doing
with low carb diets and even to the professional level, with
former Olympians and changing their physique.
If they're a little old white, bringing the waist back in, When
the Thought, they're already completely gone and distended in
really getting information on the control.
And even now I don't see people doing what I was doing.
Then in the key agenda, experience and the bodybuilding
space, which I actually wanted to talk to.
You will bow when you were doing your last.
Sure. What?
It's like, you've got your own work doing things.
And then I see tag name and coming out with the protein
energy diet. So I was always doing was
flip-flopping macronutrients. Like, I was always against this
ratio ratio ratio because, and this is probably controversial
you to you, you always kinda weight roughly to a ridge, but I
do believe you need a certain amount of protein, and the
energy is going to be Variable, when it comes to that, that
being said, I have no issues and propping protein, a little bit
lower to increase dietary fat intake within a diet, which I
call Fat loading. And I do that for one or two
days to really fire up fat by in enzymes before, dropping the,
the gauge, if a Crackdown on picking the protein back up
again, you get such rapid weight loss and fat loss from the next
two to three days. It was just Tenuously site, and
I'm get people ready in 8 weeks. It would take them 14 to 16
without doing a ton of candy or anything.
It's just metabolic priming. People will get there now
because you've got people doing high-protein.
You've got people doing very high fat.
The magic is in the middle when you start sequence, and if
you're a physique athlete, looking to get looking for a
sustainable continuous development of tanking your
hormones, especially if your natural.
I started prepping actual people.
The, if you can prep natural people, when he's going to a
other fuel level where performance enhancers generally
used, that just makes it a whole lot easier.
It's you've got more more knobs on the cooker to twist into play
with. Yeah, there's probably only, we
probably have more in common with our nutritional protocol in
prepping for, you know, a show than not honest.
I mean, I start at a high fat ratio and then I titrate protein
up considerably and then as the athlete gets leaner and leaner.
I make their fat ratio a little bit higher to protect, you know,
natural hormone levels and whatnot.
But I don't, I don't ever advocate for him a super high
fat and low protein. Teen indefinitely Or a super
high protein, and low fat. And definitely, I'm kind of
keeping everything in a state of flux based off of how the person
is responding. Yeah, and this is what kind of
annoys me with the Dogma robber. It's like, people are scared.
It's like, oh, we can't drop protein for you.
Can't drop for uh, see you need this much protein.
Like, what do you think is going to happen from dropping protein
for three or four days? One, two, three, four days.
I, it ain't going nowhere for the increased energy from
another. Another place like that is
protein. Sparing.
The same as carbohydrates and protein sparing and what happens
when people fast, right? They don't just lose all the
muscle in 24 hours. It's just like people just do
not put the pieces of the puzzle together.
It's very much linear. They don't open their eyes and
see so many different paths to get to the end.
Desired end result. You don't have to see on one
dogmatic like Trail all the way you can sidestep in use little
bits of everything and I think it's the best.
Because so you always got to keep the body in flux.
Every body's metabolism is different.
And you can have someone who you can just keep dropping calories,
dropping canopy. Cal a little linear lie and they
will keep dropping, however, you have the other people who got an
adapted metabolism. And after you've changed your
diet, for maybe two or three days, the body doesn't want to
move again. So you can have to change that
macronutrient ratio, R change the calories to keep the body
guessing and keep it responding. I'll maybe give it a rest are
from carrier. And then pick it back up again.
Like it depends on the individual and that's why people
get stalls. And it's why they're you get
frustrated. It's because the polygons are
very adaptive months have ilysm and no one out.
There is giving them a blueprint out and kind of sidestep these
issues. Yeah, 100% agreement.
I mean, I feel very thankful that I had done all these
different types of diets long before I started doing the
ketogenic that because a lot of what I'm seeing now, you know,
within the keto space, like people experimenting with super
high protein and lower fat and, you know, carb reps and all this
stuff like those are all things that I did before.
Every Even started doing keto. So I knew how my body was going
to respond because I've done it. I've been there done that.
So once I switched over to Quito, I was able to really kind
of refine and polish that technique for me as a prep
athlete. But it's interesting for sure to
see how all of these these Hypes come and go and the grass always
looks greener on the other side and people are always so willing
to, you know, totally deviate from what they used to Rave
about just a few months prior. Well, he's just is tribalism and
spread that they spread throughout our community Marcia
our community coming. I've done every diet going and
it's not because I get frustrated or I feel the need to
change because I want to feel out, everything feels in the
body. So when I speak on the subject,
I can speak with both the Lich considering the literature and
the theory and looking at the studies, but also I know it
feels in the body and what you can and can't do how far you
Bush things, but you see now it's like how many people were
Peter. Now The Devout cannibals and
then four months later, other start, they've got through and
then it's like, oh well. Now I can do this and it's like
that. Well, this week, I'm doing
something different. It's even the people trying to
leave in the commune is the stay to consistent, which is Very,
very frustrating when the trying to be influences of the you
know, a leader in a certain place and then they keep going
off in different directions. It just confuses everybody and
so on you may have been getting progress that it's going to take
them a long time, then changes to a different approach and will
set them back. But yeah, just regard for that.
You know. No, I told agreement.
I was actually talking to Crystal just a couple days ago
about how, you know, all the things have all the Traits that
I possess that, she possesses that.
Anybody that we view as super successful possess.
I think consistency is one of the most noteworthy.
I mean, if you like, I don't have the best business promise.
I don't have the best genexpert body, but I don't have the best
anything for anything. But one thing I do have, is my,
you know, my Pro attribute is that I am consistent to a fault.
I mean, I will keep doing something over time to really
They get it dialed in optimized, and I feel like as far as
nutrition is concerned. You know, when I started doing
keto, like I was, I was documenting that I was sharing
my Journey on YouTube, but I didn't put that information out
of Yoyo, 60 views. I think 12 of them on me.
Yeah, and the other ones were my mom, you know, like it was it
was super minimal, but I wasn't putting information out as are
from a place of authority. It was just simply the hey look,
I don't really know what I'm doing.
But this is what I'm trying. This is what it looks like.
I didn't start actually. You know presenting myself as a
knowledgeable person on the subject matter until I had
replicated. My Success numerous times in
myself and other people that were willing to take a chance
with it and I feel like you see so many people out there now,
you know, they'll read one cherry-pick study think they
know everything. Write a blog post or make an
Instagram real on it. And then you know, they switched
directions like 180 degrees, you know, a few months later and
everybody they have following them as just left.
More confused. My messaging has been pretty
consistent from day one. I've definitely experimented.
I definitely tweak things, which I think anybody should do.
That's how you learn but you shouldn't ever like if you've
got a stance on something, you shouldn't deviate so much to the
extreme that people don't even know what you stand for anymore.
No, I think you actually doing yourself a little shot there.
You're actually have obviously a very astute businessman, will
you've, you're very honest. You're very loyal and you're
very clear in your messaging which makes you genuine and
authentic, which draws people. That's why I've been successful.
So, I mean things that you probably take for granted the
things. A lot of people don't even think
of could dream about having, you know, they think it's just about
A sexy title in the few pictures and the a few regurgitated,
headlines from a study and they've got it.
You know, that shall only short-term, you know, yeah.
Yeah. I'm I'm with you on the Only the
change of the themes continuously, but when you look
at, like, the I'm going to touch on the fruit and the sewing that
shifts, that's completely new. Now.
I see everyone in Mike account of all groups is question.
Should we be in fruit? And honey fruit and honey, fruit
and hot? Yeah, I mean, to me, it's if
this is a this is all again, about context, one.
I wouldn't be in for a while honey, which has a high amount
of, you know, fructose and mixing that.
High saturated fat guy. I'm still think that's a great
combination. Could you get away with it
potentially, but only if you're in a very metabolically healthy
position and this is this is what I'm getting that.
People are not qualifying their position enough to a broad
community. So, I mean, y'all are a very fit
active heavily muscled guy. If you came out said, You know,
guys, I can get away with 100 grams of carbohydrates after
training, or my last meal, and back into needs us.
It's the next day. Everyone should do.
This is means to me, we should be doing this.
That works for you. And I know if you ever did that
you like look this is for me. These are my set of
circumstances if you're coming. Me to look for guidance on Kita
and your metabolically unhealthy metabolic syndrome over way
insulin-resistant. You cannot even entertain doing
this and that, and that messaging is just not translated
by anyone who's leading a movement and qualifying.
The message to a certain demographic because they want to
sell to every demographic. Yeah.
Now I think. Absolutely right, man.
I feel like there's absolutely some Nuance.
I feel like, I mean, I'm I'm not here to demonize honey, and that
here to demonize food and I heard a big noise anything.
They're all food groups. But you know, somebody that is a
competitive athlete at, you know, sub 10% body fat and
trains. Every single day is going to be
able to tolerate a much higher threshold of all those
substances than someone that is, you know, metabolically unsound
obese. And you know, struggles with
disordered eating Tendencies, you know, and then logically if
you're going to put some carbohydrate in typically to
replenish muscle by Virginia Beach.
Smaller starch is going to break down some into glucose as
opposed to through, which has a good percentage rate.
Separate switches. You get some glucose, get some
photos, you know, she's going to replenish the glycogen
primarily. So if it doesn't really make a
great deal of sense to me, anyway, if you are active in
your idling for the fruit, yeah, I don't understand the main
selling points of incorporating and if you if the selling point
is simply, hey, look, I like fruit on eat some fruit.
That's fine, you know, like that.
That be the selling point but I don't think you have to build it
up and wrap it up in some type of, you know, misguided
misleading, you know, biohack that is supposed to improve your
metabolism, improve your hormone function and make you more
optimal athlete. Which I don't think is going to
come from eating fruit. And honey.
I think that warm the huge benefit before go back to a
little bit of Fitness to cross over here, which everyone should
be tired getting incredibly lean.
And I have seen I said get into a good percent.
Getting incredibly relieved should be the goal for most
people once in their life because metabolically that is
going to set the reset button better than anything else.
Any medication that you can possibly do.
I want you to push that reset button?
You fat cells around seeing most of them, most of the facts.
I was riding with fat-free or should be dead, but, you know,
the toxins of gone and you can reprogram your metabolism from
Baseline. And I think if the people are a
little bit more Strong in the messaging that that should be
the girl or as damn near close to it as possible.
Then I think we'll see a lot more success or what more
progress with people for not just losing some weight, but for
actually resolving metabolic issues long term as opposed to
maybe getting some white relief for six months or a year and
then it's kind of slip back. You know that now we've got to
try something else again. Yeah, I agree.
I think one other Topic that I don't see enough.
Proper messaging around, is the benefit that comes from
spending, ample time in a caloric Surplus as opposed to
just chronically restricting. I feel like, you know, there's
so much talk around eating glass, eating less, eating less
and losing weight. And there's hardly any talk
around being in a surplus focusing on building muscle and
embracing a little bit of body fat, you know, to a healthy
extent but but still embracing. Like right now, I'm at 180
pounds. Probably 16 15 16 17 % body fat
somewhere in there eating 3500 calories a day and I'm stronger
than I've ever been before. I feel great and I'll be better
for it. The next time I do cut down for
our show, but nobody talks about this phase the building phase,
the Surplus phase, embracing a little bit of extra body fat.
Yeah, but again, it goes back to the point of what Baseline.
If you don't look from, you've been incredibly lean, then.
You've got high quality foods in which is obviously making
metabolism is going to be built back.
Those fat stores are not getting locked up with toxins.
You're not dealing with insulin resistance.
You coming from a blank slate and then building metabolism.
So, when you need to make adjustments, you've got a much
better Baseline to work from. You know, it's like you've done
bodybuilding shows where you've rebounded and you've gained body
fat really quickly and I didn't God knows how many diets like
down to 6% body fat and then just for experiment and then use
different macronutrient ratios, like super high protein supply
parts of high cards missing. Honestly, I've done every
experiment you can possibly imagine and when you've just put
it in a lot of poor choices because you've just done a diet
and it's like, you're relieved, you just put in all that junk,
back into fat cells, which are incredibly sensitive.
You look at some of the literature now Woods, which is
coming out, which is more favorable towards saturated fat.
And obviously, a lot of down with seed oils.
There's two things that are in common, like if you're in for
saturated with the high-level saturated fat chances, are you
going to have more Sure his start in Europe in your fat
stores, which is ate healthier this Crossover with that as
well. If you look at people have
bodybuilders of Fitness athletes, who are healthy,
you're on a high carb diet, primarily starch, and they start
building back out and putting body fat on that generally
stored as palmateer as to, which is a saturated fat.
So you get these people who were coming out either with the
highest saturated. Fat high quality.
That's great. A sphere needs in a calorie
Surplus and these athletes who may increase the calorie
expenditure pretty aggressively but with a lower fat approach.
But a lot of starch, both coming with clean fat stores and
putting quality, while you're going to be storing a saturated,
fatty fat stores and not some of these seed oils with player,
capsids little going to cause dysfunction.
Just three, four months down the line and So in SpongeBob, that
were quicker and cause a ton of information he received the
message. I'm trying to get out.
It's you know, once you down at this line, you should really be
paying attention to quality of food that you put in back in be
it with a cab or higher truth. Is that sleet?
Are you buddy? You're the ketogenic this
athlete generally looking to be gonna start body fat.
It should be looking at how that's going to be scored and
the type of that that's going to be stored.
Yeah, totally agree. I think, you know, regardless of
what dietary Call you follow and find the most sustainable.
I think it always behooves us to prioritize the quality, the
highest quality that we can afford and sustaining.
I feel like one of my biggest frustrations, not so much in the
keto space likely because the keto spaced apart from those
that are doing dirty Ketone. Eating a ton of the processed,
keto foods. For the most part affect.
The keto space is relatively, you know, knowledgeable about
the quality of the food sourcing, etc.
Etc. I feel like a lot of people use
this. I think probably more.
So in like the flexible dieting, If It Fits your Macros space,
where they pay little attention to the quality of those Foods
because they put such a high, you know, importance on just the
macro nutrient content and total calories and they rarely ever.
I don't want to generalize too much here.
But a lot of them don't put any attention towards.
You know, what those ingredients are?
What types of foods are made from?
And I feel like that's just doing a huge disservice and some
people make the argument of look, there's no good or bad
food, and Doing food as such is more conducive to disordered
eating, but I feel like personally, this may be a
personal assessment but I feel like it's worthwhile to look at
things through the lens of. Hey, look.
This is adding value to my body. This is a good food or this
isn't bad food. I feel like there is some
context there. Well, if you're eating processed
food, best soul food. I mean your body has to work
harder to digest and process Whole Foods in their natural
form as opposed to Processed foods, I mean, there's even a
study, but I actually a comic. I remember, I was done with the
Deep with an apple, apple sauce, and apple juice, and then it
messes with the insulin response and the area under the curve
Garden, insulin release. And there's such a difference
when it came to the Apple compared to the apple juice
because of the actual is the structure, in the metrics that
it comes in. When the child replicating the
same inbred. And they have the whole meal
brush high in fiber and that walnut bread where they took all
the fiber out and then they have another one where they're
actually taking the fiber. I'm then put into the fiber in
there. The one that had the fiber ID
back in, still didn't perform as the warning, its natural state
did because of the bricks in the actual chain and the structure.
So whenever you start messing, you have a greater insulin
response. So whenever you start playing
with natural foods in The Matrix, The Matrix is and the
micronutrients are in the polyphenols in certain finances.
Causing a different response in the body and that over time can
be problematic. It's not going to do any harm
once or twice, but it's white becomes a habit becomes a trend.
Obviously when the process they're made by companies will
try and make them hyper palatable and then it becomes
more of a battle of will power to stop overeating to.
So it's just if you start encouraging that message or
saying well, it's just calories. It is coverage is if you're
going to track you'll get away with that for a period book.
It's going to be a time. When will power brakes?
And those High palatable Foods start causing more issues inside
your body, then a whole food world.
And it's going to be hard to stick to a calorie requirement.
That's going to stop you from Gaining too much Oliver's.
Yeah, totally agree. I think you know, and with that
said, I feel like it only makes sense to view, you know, a
wholesome single ingredient natural quality sourced food as
a better option as a Better healthier food, a good food,
opposed to a overly processed, hyper palatable, you know,
chemically engineered, you know, ingredients shitstorm that is
designed to make you over consume things to drive higher
profit, margins for the companies.
I feel like it only makes sense to view that as hey look, one is
quote unquote good and one is quote unquote bad.
Yeah, you can do anything in moderation, but that is, you
know, I feel like this whole talk of moderation, you know, to
the masses is He's not really as applicable because human beings
are not like rodents in a, you know, controlled study group.
Like you humans, don't think like that.
No, and if you look at, everyone wants to go back on my look, 88
Evolution or a, we get this, and what it tastes like.
The I'm going to get in trouble for this or something, or like
it. But whether you're, whether
you're vegan, whether you're a high carb low fat, whether your
Akita when you're accountable, what believer, calorie count,
The ball that one thing in common, it's restriction.
Restriction of choice. So Eeveelution are early, the
one thing that anyone who argues there was a restriction of
choice of availability of foods, certain given time any time of
the year or in general. So it's like if you restrict
yourself to four or five foods, and if you look at any one of
those successful, Robin Vos jeux, but how many different
things do it in a week? And you're probably not going to
go much of all six different foods, seven, maybe, eight,
like, even though you're not gonna walk.
So the grocery store like people who own successful with all
these tempting things and you look at the grocery Basket in
the but like see 50 different things.
If you different sweet juices drinks, you know processed foods
that's where the real issue is because Earth but and youself
regular the one for those foods that you generally stick to and
this still is being done on a bill on it, you know, you can
eat just if I give you just vanilla ice cream and said he
had outlived them. You probably atoning.
There one will be less India to less data after a week.
You like, you know, I really too fussed about that and you would
also regulate your metabolism. Yeah, it's just a sequence,
common Giants. I was still see why people make
it so difficult. Find out what works for you.
Bobby. I'm stick to them.
Consistently like you just said and your body will kind of
figure itself out over time, completely agree with him.
What is your nutrition look like currently?
Okay, good question. So last year I took at the whole
year away from everything that I possibly done.
I want to do an experiment that I've never done consistently
before and I wanted to downsize a little bit.
I was traveling with were obviously what the business is,
so I didn't want me carrying as much weight and I had some
injuries pretty serious one. So I couldn't train how I want
you to. So I was doing a little bit more
endurance. So I went really high for me.
High-top very low, fat and low proceed because after 15 years
of slamming. I'm going to say how much
protein at least a week. It was insane years of eight
years. Like, I just got to the 10 of
the year in 20 or 20 21. Yeah.
I was like, the end of 2020 is my time.
Like, I stopped for, like, eating much money.
I'm kind of tired of it and I kind of looked on more protein
than anything. So I was like, okay, let me just
have a real push with this. So I was super love that.
I tried to keep it most of the time below, 15 grams, a lot of
the time love. And runs away.
Wow, super low, super low. I mean, I'll do everything to
the extreme so I can speak on this for people.
Who were You know, ever get tensed and going down that room.
Did my performance increase or ton?
No gonna say that really did. So I was very well thought about
it. So I built for me things that
huge difference in performance. Once you buy a long period of
time, which is probably why you don't see a difference.
If you introduce carbohydrates leather, you will see
performance, really increase a great deal if you're eating
enough calories from protein and fat but the things I do I really
Next were my mental Clarity was not there.
I was very unfocused times. It was like hitting this.
My buns, got weakest ice, pick up more injuries.
I did take off muscle, but that was to be expected.
So I was kind of trying to I wasn't too fussed about
returning all muscle. I just wanted to downsize
everything. The big ones from the were.
The glucose control. But my teeth, my teeth to go
real hammering and I actually now Robert I feel frilled like I
injured my back that didn't recover.
So I can't really do a great deal of the moment, struggling
with neuropathy, but it isn't diabetic neuropathy.
I think it's from that back injury from trying to get the
box at the bottom of. So who's just a really bad year
in general. I stayed very lean.
I was very active, but that's when you look at Well, the
outside looks okay, but what's going on on the inside?
And I was breaking down so it got to the end of this year and
I went out and small that man. You really need to eat a stick
because I have not, I did not be for a year.
I was like, you know, I like something's gotta change.
I had to stay and I was like, haha.
Wow, so I think that it's I think I'd stake every day since
so I think pretty much car and the roll.
Aah playing carnival up until now.
So if like past four or five months, I am in a good metabolic
place. I'm pretty lean still easily
single digit. So I mean I can have somebody
Africa or even familiar sights. Just look back up, my fat stores
or were metabolically healthy. And what did I use to eat?
Fight worker grow or buts my lineage and what they are used
to eat. And if I had carbohydrate it
pretty much came. Three sauces.
It was either homemade bread because I would come the Pharma
move make bread white. It was white potato.
So I think it's yesterday. I had a little bit of I've
little bit of bread. I'm talking like maybe 50 grams
of carbs worth of sourdough. So it's not going crazy with my
most are Kings, a nice variance. So it's like, yeah, be mainly
kind of off Sierra Club, but if I fancy a little, a little bit
of bread or something. Like I can get away with 100
grams of carbs. So I might do that couple of
times a week depend on how I feel or what trainer.
But to do by I'm way more on the other moment on the saturated,
fat side actually did an experiment.
When all when I started reading Peter from height or the third.
It was actually just about the fingers just before Brandon
Marshall came out and I was You stearic acid, so I actually did
that and I got hooked, increase satiety, quite noticeably my
strength, went through the roof as well.
But we had recently like it. Anyway.
Increase stearic acid. I mean I was I was making my own
bottle with stearic acid. I was having cacao butter with
stearic acid. I was just yeah, I was eating
the cacao butter just by itself. Shoot me now.
And when you're doing that, I will send you some of those keto
bricks. I don't like you if you got
cacao butter in there or the book A book.
No, no Butters the main thing. I mean, it's the highest source
of stearic acid right there. Yes, it is.
That's why I was eating it just like so yeah, so it was my
strength when I hope it was good book.
I am I think I got carried away with it.
And I was like, when I start to get stronger, get carried away,
so I started to get inflamed because I was just like every
week. I was just like, I do.
Yeah, I want to do more and we doing more.
My body was letting me in them. Got super inflamed but there's
definitely something to the fat types.
And even back in two thousand eleven twelve.
Thirteen myself was prepping people with the macro nutrient
cycling. What didn't mention is, I was
fat cycling people at the same time.
So I'm not on the lower fat days.
Our, my advise, you to say, can I switch this for switch?
The salmon for chicken? Or can I switch?
It has like, no. I know like why is like you
don't know you don't realize it but planning our police meal
plan. Just please stick to look upon
like. Okay.
I've got my note, just got skin like exact problems.
I balanced out that old. Are you every single day?
There are magazines to Omega-3 ratio was one too long.
Mhm. So I would do that for it was
high in monounsaturated. Maybe six among the three were
rich. 0121 saturated fat will be on the lower end.
But when I fat wordy people that will be a saturated fat under.
So go heavy on bottle, the heavy on cream red meat and honestly
Robert you would not believe some of the results.
I got like the next day, people would wake up fight.
When they got leaner, like granite have them crawling in
veins and the wake up. Insane.
I'm like, there is definitely a very strong, metabolic effects
from switching, the fat times. We know it with carbohydrates,
if you switch from sucrose, that's right.
Glucose or fructose. We understand that we understand
how it works differently in the body and no one definitely back
then. So I'll say I'm always like one
of the first people to do these things and experiment with it.
No one was even talking about stearic acid and palmitic acid.
Doing different things in the body.
Yeah, I totally agree, man. I get so much, pushback.
Every time I'm posting anything about doing like a ketogenic
caloric reefy with a bolus of Fenton protein, you know, in the
forepeak week to Peak for the show on a Saturday, like, doing
this refeed me on Friday and I get so much.
Pushback from all the Bro, dieters.
It's a look, all of your, you know, show appeal, all of that,
that look, that you're looking for, that's all going to be
totally dependent upon carbohydrates.
Nothing. A change based on the type of
fats and proteins are using. But I've known since what I've
done with your self experimentation.
And what I've been able to see amongst my clients based off of
what we do with those. Keto caloric refeeds in the
complete absence of carbohydrates.
They like what they eat from a type of fat, standpoint from
type protein standpoint, in the amounts, totally changes how
they look, granted were also manipulating sodium and
electrolytes a little bit, but the types of fats have a
tremendous effect. Yeah, the types of fonts doing
also your fruit. You can only feed with with
protein. You get a refeed with with
dietary fat and you're going to be resting before a show.
You're not going Balls to the walls before, see your body is
got time to completely replenish itself with breakage in.
Now, the ad went from the other guys are saying, you're going to
get as much is because she do you do actually get some
physiological super compensation of carbohydrate when you've been
in a very defeat depleted, stick.
Long time, and that's why it's called P Kings.
It's very difficult to get that bursting full and then be very
dry. Just go on stage at the right
time, but Is it that dramatically different?
Mmm, necessarily possibly is really and then if you're going
to be pausing for a while on stage, but there's not many guys
who can hold that fullness for a good few rounds of posing
without flattening out and smoothing out.
Whereas I see if you filled with intracellular triglyceride and
you've got pleitgen in there, you don't flatten out quite as
quick, but they can do anything to stay full.
So yeah, it's kind of a pic pick your poison.
It's much more risky to go with a suit compensation approach and
you've got to be proud. Quality forum is more much more
room for error and maybe if you can get a couple of one or two
percent, you might not have that effect for the full duration of
prejudge, you know, be able to re replicate from a morning to a
night show. Yeah, completely agreement.
I feel like there is definitely a super conversation that comes
with, you know, a massive car blow.
But I do not think the inherent. I don't think it makes that much
of a difference, like, if you were to put people side by side.
I don't think they would be a huge distinguishing Factor.
Mmm, and I certainly don't think the potential downside of the
added risk of doing that super compensation warrants, you know
not doing the well time. Strategic, you know, Carbon keto
caloric fat protein refeed. Because the risk factor for
that. Once you got everything dialed
in is significantly lower. You don't think I'll be
interesting to see you never do it.
What I found with me is and I'm not a fan of mixed meals at all.
But when it comes, just get a, the best pronounced results that
ever get for like, my last meal at night, if either shoot or
something, the next day would be a regular high fat diet, high
fat meal, but just with a sprinkling of starch and I'm not
talking like a ton but maybe 30 to 40 grams.
It's just going to Keep insulin. I love they fought longer during
the night, drip-feeding everything through and give you
a little bit more honest out. If you have a fancy and
experiments, I will try it out when you get really just to see
because it's a business, bill of a risk from that.
Yeah. Now he's found out quite
pronounced pronounced effect. But yeah, face.
Everyone's individual. But this is again.
Why you go for being dogmatic? If you could be two or three
percent better from having You know, one meal with some
carbohydrates are not like two meals of 30 to 40 grams to
winner. Sure versus not having them and
getting second. It can be depends on where your
priorities are at your mind, sir.
Yeah, totally agree mean. That's the beauty of a mighty
bird and Pekin. I mean, there's so many, so many
variables, So Many Factors at play.
And, you know, how do you go about minimizing the risk after
the show as well? Like what are you?
What are you going to do? What is a cat?
List for you, going off on all that binge fast and eating
everything in sight versus staying true to what you found
to be sustainable up to that point, you know, that's a
massive aspect of it as well. Well, that comes down to hiring
the right coach. One to mentally.
Get you to the stage in a good metabolic place and to when
should is not the end of the prep.
Hmm. Sure days when you could choose
really going to have to stay on your ass probably for like you,
you know, that next to two weeks to three weeks are going to
read, They're going to determine your success for the next
offseason because you can either completely screw it up or you
can set yourself up for a long Progressive one, and be a lot
lot, happier, and lot more comfortable in your own skin.
Doing sir. 100% man. I want to switch gears a little
bit here. Do you test testosterone?
Like, do you get blood work on that.
Done somewhat regularly. Yes, part of a compound in group
5. I'm sequence, getting up and
dies, a prompt access to it folds to not only get it done
played regular. I'm actually going in next week,
before I go to the Arnold Classic.
We've got a booth of them were excited.
And so I'm going down next to accept would work.
So that actually had it done for nearly three months.
Four months. I'm curious when you get, when
you get it done. If you've been able to just in
the past as well. Have you noticed a profound
impact on your testosterone levels, based off of your amount
of stress? Yeah, video from it.
My testosterone levels are always pretty low.
And to be honest, even like right now the probably a, I'll
send you my report back next week when I get it done.
I should imagine now the pretty plummeted because obviously I've
competed before in an assisted bodybuilding Federation.
So my hormones of always try to get them balance back out, but
honestly, I don't really take good care of myself.
I'm shoes. I've been choosing natural
supplements for quite some time now, but I've not really taken
it, a conscious effort to really, you know, get myself
functioning because I don't seem to notice a difference in my
test levels are a couple of hundred other at five six
hundred. So, I don't really feel great
difference in my idea to the energy, or my moved on my
performance in gym or anything, you know, so it's Yeah, yes,
right stress kills. Its stress kills me.
In other ways. What retention poor digestion.
That's where I really see, stress manager, manifest itself
in the Yankee ever. I've been testing some blood
work here and I've been like super stressed lately.
And literally, man. My testosterone got cut in half
following a period of just extreme stress, like, total
sleep, deprivation. And like I got blood work done a
week after I had a week of like zero sleep and just insane
amounts of stress and my testosterone that was got cut in
half. So it's very acute thing like a
chronic thing. But to your point, I don't
really notice any change in my lifts.
I don't notice any change of my strength like in fact,
everything's continue to go up. So it's like I've even been
staying neutral. Like I've continued to get
better not supposed to poison chalice have been business
owner. And entrepreneur is is that the
sleep Keep only blood work. Was it your your total T that
you looking at? Do you get your free
testosterone and sex hormone-binding globulin with a
fork to it at all? No, those were held.
Pretty constant. Just the total T was the one
that dropped. Okay, fine for you free text a
little bit. Change some more.
Hmm. I think that's interested.
Yeah, I'm gonna get going to get more labs done after like a few
weeks of less stress and more sleep because I'm curious to see
how quickly it rebounds. But that was an eye-opener for
me to see how how directly impactful stress impacts hormone
levels, you know, like that? That's insane.
Like and most people that are, you know, going to like not
competing in natural shows and they're just listening to Their
doctors are going to some HRT Clinic, you know, they can have
like a couple of nights of poor sleep, see their testosterone
tank and then automatically go get on some HRT, which is not
necessarily the fix, you know, it's kind of putting a bandaid
on it. No, I hate shots.
I think there's going to be some long-term effects come from
people using HRT. I'm work to see what happens in
the next 20 to 30 years. I'm not going to be more
apparent. Now.
It's a great option for people. People being used so frivolously
by the majority just my own personal feelings will see how
that shakes down. The next couple decades, wrong
thing with your blood work. I will give interesting look at
your footwork. So analyze a lot.
How was your blood glucose levels in your insulin?
After that time of nurse Lee. Do you know it's a big Rising
glucose and amazing Wooper. Maybe a few points, but I mean
nothing crazy. I mean, Then within ten points
of Baseline night, nothing drastic.
Okay, there's a lot of people are wet with it.
Really affects them. You'll be getting up with a 20
30 points with some people even higher after a couple of nights
of poor sleep. So you've got a that's good news
for you man. Yeah.
I mean I could definitely tell like, I'll wake up a few pounds
have you'll have more fluid retention, you know, my blood
glucose will be higher but it's not like anything, you know,
just totally alarming the the The main fluctuation was
definitely there in that total test.
But I think that was just simply result of that acute stress.
Not that. I guess I wanted to business.
There's always some degree of underlying chronic stress, but I
feel like just that moment in time was just heightened
significantly above Baseline. Yeah, I mean, the natural
testicles, do fluctuate quite a lot.
Do you ever use any natural testosterone products?
No, man. I mean, like, with, with the
shows that I compete in. They're so strict, like, to a
point where it's almost comically strict, how they are.
I mean, they don't allow anything.
Yeah. I know.
We have a lot of people doing it.
And we profess products, ever released in 2000 and I built a
brand for Branding brand on was a natural test booster.
So we're a lot of natural athletes and still send the
blood working. Even now have never changed the
formula since 2009 after for 34 weeks.
We no longer see a 200 to 300 Point Rising testosterone levels
from that's just stuff like like ashwagandha like herbal
supplement that you have completely.
Not sure. I would have to check the the
wireless. Now see if anything's changed.
But yeah, we've had Testing rugby players, soccer players
using that over the past 10 years.
No shoes ever. Yeah, I can look into that.
I mean they do change their banned substances on the time so
it's kind of a chore to see what all has been added or
subtracted. But I mean if all of it clears
there I I would try that for sure just to see if I can tell
ya I'll check the mail. Send you I'll send you some our
faith because he's changed. I mean now there's a lot of
hype. An ingredient called
testosterone the moment. That's, that's not but blindness
Bandits a supplants still. It's a key act has their own,
but it's getting that much higher part expect that it
probably will get banned by wire at some point just because the
people are talking about it. You know, it's I'm from England.
So, everything's band. Like, we're actually I build.
I used to impart everything from the US and built the brand in
England for came to the US. But our, with all the
restrictions in trade with England, leaving the EU and all
the fruit problems with covid and yeah, the sky chains
completeness, which I know you will experience where she moved
to do a licensing over there with one of my friends who's got
a manufacturing place or going to manufacture everything over
in the UK and that means re-registering UK comply labels
as opposed to using Us labels and even things like quiet it's
a band in the Pin, yeah, it's I mean, it's honestly
mind-boggling some the stuff that's been happening for a
while there. They had banned glycerol powder
and then they they just, I don't know when, but he recently they
open that up and said if it's you know in supplemental form
and small doses for vasodilation, that's fine.
So it's like there's just all kinds of things going back and
forth on. Yeah.
Well, that's the that's the way
the people people hours or whatever.
There's love in a pipe or Someone in in a sport is using
something then for a benefit and the vocal about.
If he generally gets looked at you 100%.
Well, what do you get coming, man?
What's in the pipeline? What are you excited about?
What's new? What's new and exciting in your
world? This is a Walkman.
So I sent you out the peanut butter Professor notes.
We've got three new flavors. I just made last week with my
manufacturer was over there and mixing myself.
So, it's three Indian flavors. I'll take us through to July
with ad. We've got.
A whole new Division, coming a whole new line.
So we've got a pretty Elite Series which is the performance
line that you've got. Then we've got the ad Lifeline,
which is all the Natural Health Products.
So I can distract the histórico ashwagandha single ingredients
and then like our heart products, our liver detox greens
and fiber powders, and then we'll start to launch a third
line. Which So actually position
saying that right now, but it is closely linked with the
compounding pharmacy that's going to be opening, which is
that's really exciting because I move the needle in a lot of
different directions, you know, going from working with
high-level athletes or coaches to get them.
People like specific IV, bags of started designing some for
sports performance and Recovery that are not just standard.
So that's kind of got me excited.
I do have another food. A product which I just signed
off and just waiting for design work back.
So I would expect to launch that in.
Well, matchup was, it's going to be out of little.
It is April and that's one that I'll probably be trying to get
into integral story. Eventually any teachers as to
whether that are you going to hold down and around?
I'm gonna hold off. I will send you that she.
I will I'll send you some samples when I get my next
batch. Yeah, I think there's a there's
a lot coming. I do have an all natural skin
care line as well called authentic Diva, which we haven't
really done much with. So we've got to get on with
that. That's no preservatives.
All natural produce over here in the US, which is one of the
reasons I'm out in Florida. It's close to where the
manufacturing takes place. So big, you know, we had a
little to spread too thin. That's kind of our peanut for
the past year, but I just brought some new staff on and
got a series of meetings set up just to reassign people bring it
more people in focus more on our online advertising and build a
social media Community for our ambassador group Works bit more
of a team and a bit more of a culture.
So honestly, man, it's never ending, but I wouldn't Change it
for the world about wasn't busy. I don't know.
I'll be doing with myself. Like I do honestly miss the
manual. Work them being down on the
farm. I'm kind of missing that.
It's been a good few years before I just being out in
nature and you know, doing what I grew up doing that is there's
definitely be said about that man, like Kristin and bought
like five acres here. Just down the road from our
building and I'm so excited to like Like, you know, cut down
some trees, burn some piles, build a barn, build a chicken
coop. Put up, fences for some pig.
Like, those little things that most people would be like, what
the hell do we do that for? Like, I'm sorry.
Honest. I figured out like if anyone
wants to look at like what the model couple should be from an
outsider looking in. I mean, that's it.
You're working on a joint business together, you doing
things together you Always seem to be really happy.
You've got other to a child on the way.
You've got like your home life is set and you've got that.
The I can just said, like all of the normal everyday things
people, you take for, granted on good.
Have like you've got everything set up.
See technology boxes. You can be created.
You've got your business, only about your home life.
You've got someone, you can share it with talk to someone,
you can trust you building a family.
He's like, you've literally got ticks next to every box and you
can still train be what your passion about for your own
personal goals as well. And I really appreciate being
really cool man. We cool to watch you come from
when you first started dating Crystal.
So remember that I was watching all your videos, but then to see
where it's evolved till now. And yeah, I'm excited to see
what he take it. I do think we've got a few
projects in the future together for sure.
Yeah, man. I mean I'd be all for I
definitely want to, you know, jump into the supplement game at
some point, but I want to be very strategic and how I don't I
don't want to be in their flash-in-the-pan influence, the
tries to, you know, sell something to their followers.
That's that's Quality, so, you know having somebody like you on
speed dial, that's been in the game for.
As long as you haven't knows what they're doing.
You know, I I definitely will be picking your brain for sure.
Yeah, couple of things I'm wife and I probably haven't even been
thought for the way from release.
I can give you a very key to an ether.
Yeah, very key to a friendly note app, but I think I can move
the needle and performance but the community I mean probably is
not going to get it. You know, it's going to be more
for people who can Educate, you know this but everyone generally
where I am just going to load up on carbohydrates, you know, I
feel like the bodybuilding space.
I mean, I love the body was I'm the right here in the middle of
it, but it's like the bodybuilding Dogma towards
nutrition is just so ingrained in high carb that they're
probably going to be the last, you know, demographic.
If at all to adopt more of a ketogenic approach, I mean,
they'll definitely people in The Fringe but like mainstream, I
don't know if it'll ever be the Talk of the Town.
So Speak. None.
This is something that we again, we should probably go eat.
People do all this nerve is. No, but look, how about Feliz is
no burglar, cab bodybuilders. No.
Good. Look up blah, blah.
Blah was no no, no. You have got such a small pool
that are being fished from like the genetic Elite are all from
the same pool, doing the same, protocols.
Hmm, you know, until it gets traction, pulls out a few of
these genetic Freaks and there are genetic freak.
Some people don't want to hear that because like, oh, I can
just work out and get that. He can't some people are just
phenomenal. I've worked with some natural
people like There's one guy back in England.
His nickname was called Kenny guns.
Who was six foot two, got a 29 inch waist, and twenty two
million jobs. These without thousand grams of
carbs a day and walk around about 8 percent 9 percent body
fat, big smile on his face. Alright.
Yeah. I have a big smile on my face
back. Yeah, but never touched anything
in his life. Didn't even know what any of it
was just like zero cortisol. So chilled out site lift a few
white steaming. Both staffs in the gym.
I was like, wow. They're out that mommy's crazy.
Yeah, now, totally Manhattan. Maybe his secret is just, you
know, no cortisol. No stress.
I mean, with this day and age, it was living in stress levels,
are just freaking all-time high and I feel like that's the the
biggest detriment to all of our goals.
Yeah. I mean mindset when it comes to
something like bodybuilding off seats by even just being a good
athlete. In general.
It comes into it so much and everyone's like, yeah, I've got
to be determined. I've got to do the Most of the
people like a lot of the best athletes I've ever been around
of the ones, who just don't even think we just follow
instruction. Hmm because there's no stress
like, okay, that's on the piece of paper.
I'm going to do what's on that piece of paper.
Okay. That's it.
Yeah, like me and you would sit there and like analyze it wants
to know how, why is there a better way of doing it?
Should I be doing it like that? Your question, everything going
research will put different ways of doing it in this light, the
amount of I stress in Tenley. Causes and questioning
everything. It's just yeah, you eat this.
Some people made for certain things and some people are made
for this, you know, kind of percent ma'am. 100%.
Well, shoot dude, it's been freaking awesome catching up
with you. We should do this more often.
I hate that it's been so long as it has, but I definitely keep in
touch, man. I'm excited for you.
Got coming. Where do people go to find out?
More about you follow along and just see what's in the pipeline.
Lots of great questions. My Instagram was a was times and
so her, how do you get my old one back?
So if people want to head there, I'll be there in that one.
Again. That's Joe.
Be underscore a Got you. I'll link at that one for sure.
And then only get to the website as well.
It's project add me said right? Yeah, awesome, man.
We'll keep doing what you're doing, Joe keep being a light
out there, and if there's anything I can do for you,
brother, just let me know, man. Yeah, mine.
I'll be in touch said, sounds great.
Take care, bud. Thank you.
Take care.