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Hello, ladies and gents Robert 
Sykes keto, Savage.com. 

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And today I've got special guest
dr. 

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Greg Kelly on the line, he is 
The Man Behind a lot of the 

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formulation and research that 
takes place at narrow hacker 

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Collective. 
They're the ones that produce 

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the qualia supplement. 
It's a nootropic supplement. 

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But they've also got several 
other product lines, like asleep

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line of focused, line, of vision
line. 

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And it's one of the compass has 
been out in the neuro hacking 

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nootropic space before that was 
even popular before. 

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Packing and nootropics for 
really a thing. 

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So I kind of wanted to pull the 
curtain back on the history of 

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that. 
But we also dive deep into 

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anti-aging and how some of the 
compounds around anti-aging from

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a sin oolitic standpoint, which 
is basically taking these cells 

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that need to die off and making 
them die off more efficiently 

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paves the way for room to have 
healthier sales take their 

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place. 
So we dove into quite a bit. 

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We do of into the nootropic 
range of the company. 

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Nero hacker Collective. 
And their quickly line of 

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products. 
We dive into longevity and sin a

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lytx and what that is in certain
compounds around that. 

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So we really kind of pull the 
curtain back on biohacking and 

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Longevity. 
So thoroughly enjoy the 

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conversation. 
I've got no doubt that you will 

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take something from it. 
So that further, Ado, and sit 

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back, relax and do the podcast 
with dr. 

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Greg Kelly 
Dr. Greg Kelly. 

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How are you sir? 
Very good. 

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Thanks for having me on today. 
I am excited to be chatting with

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you. 
So I feel like you were in the 

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quote-unquote biohacking, 
longevity space before that 

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space became a space. 
Like it was, it's really popular

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right now. 
Like people throw around the 

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term, biohacking really Loosely,
but I feel like you've been 

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doing research in this realm for
quite some time, right? 

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Yeah, I know for someone nature 
pratik, doctor by profession and

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even when I was in nature, 
Pathak School in the early to 

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mid-90s, I guess what? 
Drove me, and I think much more 

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than many of my classmates. 
At the time was an idea. 

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What does Health look like? 
And how can we figure out the 

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shortcuts to get there rather 
than focus on what poor health 

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is? 
And you're trying to mediate 

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that. 
So I feel like most of my 

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professional career has been 
geared towards biohacking you 

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know, healthy In long before 
those were topical things, what 

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made you want to go? 
The route of the naturopath. 

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Anyways, I what was the Catalyst
for you? 

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Taking that route in life. 
So it was completely selfish. 

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I was an officer in the Navy, in
the 84 to 89. 

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I was active duty and had about 
it at the time, like, a year to 

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give my notice before I would be
able to get out and my plan at 

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the time was just to be somewhat
of a gypsy and travel around. 

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And when the backpack, see the 
world kind of enjoy life, in a 

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way, less constrained, than I've
been able to up to that point, 

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and it had dawned on me that to 
really do that, and go to some 

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of the places I want to go to. 
I should be able to take care of

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myself to some stomachs. 
And so I started on my own 

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studying herbal medicine yoga. 
A lot of things to kind of keep 

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myself healthier and what ended 
up happening in the process of 

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doing that, I stumbled upon the 
Nature Pathak professional 

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thought. 
Wow how cool they were already 

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teaching. 
Most of these things I've been 

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trying to stitch together on my 
own so that was it that was the 

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long story short and then I just
really love the profession. 

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The education was fantastic and 
never never really got to do the

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Gypsy thing like I initially 
planned. 

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Yeah just about to ask how the 
Gypsy things been going, I guess

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you're probably still pretty 
well-traveled and just where 

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your research takes you, right? 
Yeah, and I did have a during 

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that time period, I had an 
opportunity to go and live 

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abroad in Thailand and to study 
there and I've traveled fairly 

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extensively but never done the 
like prolonged, you know, many, 

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many months. 
Backpacking thing that I that I 

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Was preparing myself to do when 
I started to learn some of this,

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biohacking in one, Japanese 
information. 

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Nice nice. 
What is the, the formal 

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schooling look like for the 
naturopathic profession like, is

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there like a Certain curriculum,
that is generally followed and 

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expected there. 
How does that typically broken 

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down? 
Yeah, so there is a, I think I 

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would like dividing it into 
licensable, and, on licensed, 

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naturopathic doctor. 
So the licensable ones, the ones

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that in States, like where I 
live in California and states, 

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where I practiced, like 
Connecticut to become license in

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those States. 
There's a formal education 

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process and the way it was when 
I went to school was pretty much

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it. 
Standard pre-med curriculum to 

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get into nature Pathak school. 
And then the program, they're 

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the first two years. 
Were relatively 

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indistinguishable from medical 
school. 

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And by that, I mean, we would 
take things like Anatomy 

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physiology biochemistry 
Radiology, like all the 

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background things, but what 
separates naturopathic medicine 

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is wanted Kinder than how we 
would approach healing people. 

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We would focus on herbs diet, 
lifestyle acupuncture, We call 

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it nature Pathak manipulation, 
but it would be very similar to 

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Chiropractic. 
So our modalities would have 

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been substantially different and
then the training Zone. 

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Nature paths, really didn't have
Hospital. 

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Some of that's changed. 
I know. 

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Now, some hospitals allow nature
Pathak residence, but the way 

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our education work is, we call 
it a preceptorship, but just 

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think of an apprenticeship, you 
would spend about 2,000 hours in

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an apprenticeship with varying 
nature paths that were already 

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in practice to better. 
Learn the trade is there pretty 

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good? 
Camaraderie amongst the nature 

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pathic. 
Doctors and those that are 

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falling more traditional Western
medicine, or is there kind of 

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like a like a animosity there? 
I don't think there's much 

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animosity anymore, at least it 
would have dampened. 

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And in part, like, I know when I
was first in school, there was, 

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I would say, more than 
animosity, a lack of 

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understanding. 
So at the time I was still do 

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Navy Reserves, wow, one weekend 
a month or, you know, sometimes 

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for two weeks a year as part of 
that. 

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And one of those two week 
things, I had an opportunity to 

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spend a week of it in like the 
medical part. 

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Part of a aircraft carrier. 
So a pretty big ship. 

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And I didn't experience any 
hostility by the MDS that were 

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on the ship. 
It was more just curiosity. 

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They didn't, you know, they 
didn't understand what nature 

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Pathak medicine was, and what I 
found at the time is medicine, 

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as you would know has its own 
lingo and if I communicated them

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in that lingo then it was like 
oh this person you know they 

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know what they're talking about 
so I've never never personally. 

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Ernst it that said, I certainly 
know classmates have had big 

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chips on their shoulder that 
they didn't feel like they were 

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respected by other medical 
professions. 

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Yeah. 
Yeah. 

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That makes sense. 
I always try to ask people that 

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are coming from functional, 
traditional therapy, background 

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or naturopathic background. 
What that relationship has been 

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like because it's good to see 
that it's less hostile now. 

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I feel like the more knowledge 
out there from different 

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perspectives, that's just going 
to cause everyone's Health to 

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increase so that that's a good 
thing. 

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Yeah, and I remember, I was when
I was first in practice, I 

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worked with Peter, d'adamo is a 
nature Pathak doctor and most 

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famous for around the blood type
diet. 

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And at the time, we would get a 
fair number of patients 

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recommended to us from medical 
doctors. 

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And the gist of the story was 
fairly simple that they didn't 

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understand what he was doing. 
But they would see people with 

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the book and those people were 
doing really bowel with 

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complicated health issues. 
Commonly. 

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So they would say you know I 
don't know you know much of what

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he does but you may want to 
check this person out. 

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So yeah, I think there's more 
openness now than there was done

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but I think most people in the 
health profession legitimately 

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want to help people and often 
their limitation is what they 

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know and their tools. 
But I think the profession as a 

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whole tends to attract people 
that that legitimately want to 

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make a difference in their 
Patients lives. 

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Yeah, I completely agree and I 
feel like you know with going 

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the the nature Pathak routes 
having an emphasis on diet and 

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lifestyle, I mean that just that
just makes sense. 

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Like if people are coming from a
background of you know, disease 

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State and they focus on 
lifestyle and what they're 

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consuming nutritionally 
speaking. 

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As probably going to provide the
biggest bang for the proverbial 

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Buck for, they're improving 
their health. 

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Well, I think for sure, and I 
think the limitation more going 

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way back in with them, these was
just, they weren't they didn't 

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get a lot of Education in those 
things. 

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And part of that, just scarcity 
of time, right? 

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You can only learn so much. 
Even in the extensive time they 

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spend in their training, where 
nature paths. 

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We spent a lot more time on diet
lifestyle exercise. 

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So, it became a, you know, much 
more viable tool for us to use. 

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We just had more knowledge and 
experience with it and I I'm 

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sure you've seen the same 
sometimes just finding kind of a

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person's diet Kryptonite and 
getting them the coaching they 

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need to, you know, remove those 
things from their diet or shift 

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into other areas. 
Can just make profound 

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differences. 
Totally? 

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Are there any modalities that 
are commonly used in the nature 

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path realm that that you don't 
really subscribe to like 

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acupuncture Chiropractic Care? 
Like, is there anything that you

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don't personally find much 
benefit to our? 

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Do you think everything has its 
place? 

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So I would be of the opinion 
that everything has its place 

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that but there's certain things 
that I'm more skilled in and 

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others you know, not 
particularly skilled in like 

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Homeopathy as an example. 
We would train in that, I like 

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my personal experience with 
Homeopathy is it seems to work 

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really well, sometimes for pets 
and young children, and not so 

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great as we get older, right? 
So not a supply, the time 

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someone's pretty worn down by 
life, you know, homeopathic 

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medicine in my A minute 
experience, didn't seem to do 

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much for them, where a 
two-year-old sometimes it would 

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be almost complete shift within,
you know, 10 minutes of taking a

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homeopathic medicine. 
So I think a lot has to do with 

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context, take at least to me, 
right? 

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Like, there's certain tools that
are better used for certain 

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circumstances and then at one 
point, I remember is an actual 

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and be and he was would have 
considered himself an 

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Integrative Medical and d. 
And at the time, His idea was, 

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what I would say. 
Just throw the kitchen sink at 

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someone. 
Right, and my idea of integrated

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medicine always been more like a
puzzle. 

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Like what's what's the one 
high-leverage piece that we 

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couldn't cook can put in place 
for this particular person? 

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And for some people that maybe, 
you know, movement or exercise 

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or someone else, it may be 
manipulation or acupuncture for 

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someone else, it may be more of 
a mind-body thing. 

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That's something like an LP or 
hypnosis or got it. 

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Jury would be a better fit for. 
So that's to me that idea of 

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almost, you know, I helped 
detective, we know what for this

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particular person are going to 
be the high leverage areas. 

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Do you like a probably have a 
pretty broad array of clientele 

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base? 
But you have like a general 

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demographic. 
That is your most typical 

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Avatar. 
When it comes to patients coming

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in. 
Well, I don't see patients 

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actively anymore. 
Currently, I just work as the 

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director of research into our 
development for a company called

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neuro hacker Collective. 
But when I was in practice, Is 

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it was it was very diverse 
everything from people that were

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healthy and wanted to get in 
better shape to people with, you

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know, almost at me hard to treat
disease or condition you can 

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name. 
So it ran the gamut honestly and

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I think one of the, the things I
remember, you know, that was 

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interesting is occasionally, I 
would get a teenager. 

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That was the driving force, 
they'd be healthy and super 

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concerned about eating better 
and they dragged the whole 

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family in, you know. 
So those are always fun. 

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But when people were Health you 
wanted to Get healthier for the 

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most, you know, personally 
satisfying for me, you know, to 

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see someone that was that 
interested to be proactive know,

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for sure. 
I think when you get some of its

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younger and wanted to be 
proactive, they're trying to 

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it's hard though. 
Like when you're the younger 

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member of the family trying to 
sway, you know, your parents, 

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your uncle, your aunt, your 
grandparents to get healthier 

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like they're often times set in 
their ways and that's a very 

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hard hard cart to get moving so 
to speak. 

238
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Yeah, for sure, I think change 
is always challenging. 

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So, you know, I think I gave and
going back to, when I was in 

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nature Pathak student, the vast 
majority of my classmates had 

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had some health issue, and a 
naturopathic doctor had helped 

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them overcome. 
Right? 

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So they'd that was there, you 
know, often than their focus is 

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whatever, modality worked for 
them, where I was somewhat 

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unique in that. 
I like I said, I was just trying

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to learn all these things to 
stay healthy. 

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So you know so I hadn't Been on 
healthy. 

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So because of that I think 
there's like my opinion it for 

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is likely no one way that's 
always going to work for 

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everyone. 
There are certain principles 

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that I think tend to like 
routinely show up, if you can 

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get those foundations in place, 
then generally good things 

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happen. 
Yeah. 

254
00:13:49,100 --> 00:13:51,200
Totally agree. 
I think there's like the people 

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that have some type of ailment. 
It's always seems like a burden 

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at the time but it's often times
like Like a, there's a silver 

257
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lining there because it makes 
them that much more motivated to

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find the resolution where so 
many people that don't have a 

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glaring ailment, they often just
keep doing the status quo and 

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they just kind of slowly that 
leads to their demise overtime. 

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And a gradual fashion where 
someone if they've gotten like a

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00:14:13,800 --> 00:14:17,500
like chronic inflammation or a 
very acute issue that able to 

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kind of be more motivated to 
tackle that and resolve it. 

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00:14:21,600 --> 00:14:25,000
Well, I think that was even like
true for me in a sense. 

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00:14:25,000 --> 00:14:27,900
It was a time in the Navy. 
The I was out of school so I 

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wasn't on it ship and I was in 
the Navy, we call the boq but 

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think of it like you know like 
the Navy hotel for officers on 

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00:14:36,700 --> 00:14:40,200
the base and one morning I just 
woke up and my back was super 

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stiff and it was you know fairly
painful just to walk from my bed

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00:14:45,800 --> 00:14:48,200
to the bathroom. 
Never mind, go to class that 

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00:14:48,200 --> 00:14:50,100
day. 
And so later in the day, I went 

272
00:14:50,100 --> 00:14:52,700
to the Base clinic and they just
said, oh, you know, here take 

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00:14:52,700 --> 00:14:56,400
these muscle relaxers and at the
time it just struck me as 

274
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Really, that's the solution. 
You, there's nothing more here 

275
00:15:01,000 --> 00:15:04,300
and I've always been an Avid 
Reader and new the base 

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librarian. 
So, I went to the base library 

277
00:15:07,300 --> 00:15:10,000
that day and found a book on 
you, no more luck. 

278
00:15:10,100 --> 00:15:13,900
Holistic back here, right? 
That talked about yoga and 

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Chiropractic and a lot of 
movement types of things, and 

280
00:15:17,700 --> 00:15:20,600
that was actually what triggered
my interest in it, right? 

281
00:15:20,600 --> 00:15:24,600
So it was not a like a lingering
how thing, but something that 

282
00:15:24,600 --> 00:15:26,500
all of a sudden got my attention
that, wow. 

283
00:15:26,700 --> 00:15:29,900
I love that you know that I 
could raise the bar a lot in my 

284
00:15:29,900 --> 00:15:32,900
knowledge in this area. 
Totaling you have been doing a 

285
00:15:32,900 --> 00:15:37,900
lot of like proactive joint work
to improve my knee Mobility. 

286
00:15:38,200 --> 00:15:40,700
Following bin Patrick's 
guidelines but I've also kind of

287
00:15:40,708 --> 00:15:42,900
dabbled in yoga and that's been 
beneficial for me. 

288
00:15:43,200 --> 00:15:46,700
I've not ever really had much 
luck with chiropractic care, but

289
00:15:46,700 --> 00:15:50,200
to be honest, I've never really 
probably give it its full, you 

290
00:15:50,200 --> 00:15:52,000
know, opportunity to have an 
impact on me. 

291
00:15:52,000 --> 00:15:54,400
I've tried a few and it just 
never really been successful, 

292
00:15:54,400 --> 00:15:57,400
but I'm assuming you've, you've 
seen yourself Will have 

293
00:15:57,400 --> 00:15:59,200
tremendous benefit with 
chiropractic care. 

294
00:16:00,000 --> 00:16:03,100
I like from Timmy, most things 
are mixed bag. 

295
00:16:03,100 --> 00:16:09,000
So, I've seen both, I've seen 
the like almost one adjustment 

296
00:16:09,000 --> 00:16:13,900
of something that freed up an 
area that had been, you know, 

297
00:16:14,600 --> 00:16:19,800
impacting, you know, blood flow 
nerve, sensation to a tissue and

298
00:16:19,800 --> 00:16:23,000
that one adjustment that found 
that has made a big difference. 

299
00:16:23,500 --> 00:16:27,100
I've also seen, you know, number
of times where you'll do an 

300
00:16:27,100 --> 00:16:29,900
adjustment, have someone walk 
around the clinic and they come 

301
00:16:29,900 --> 00:16:33,300
back and your reassess and 
everything that was out before 

302
00:16:33,300 --> 00:16:37,200
you adjusted it back out again. 
And so that's why I think often,

303
00:16:37,300 --> 00:16:41,500
you know, Chiropractic as a 
profession, their bread and 

304
00:16:41,500 --> 00:16:45,000
butter is having people come in 
repeatedly because they're it's 

305
00:16:45,400 --> 00:16:49,500
it's more managing that then 
maybe corrective like as an 

306
00:16:49,500 --> 00:16:52,800
example. 
I have a rather dad for his 

307
00:16:52,800 --> 00:16:56,500
work, he does food sales, so 
he's in a car. 

308
00:16:56,700 --> 00:16:59,700
I think so, he just his wear and
tear is on even on his body, 

309
00:16:59,700 --> 00:17:01,500
right? 
Because he's using his right 

310
00:17:01,500 --> 00:17:06,200
side, you know, for the gas and 
the brake and and when that's 

311
00:17:06,200 --> 00:17:10,000
the case Chiropractic, I think 
and other muscular 

312
00:17:10,300 --> 00:17:14,000
musculoskeletal interventions 
can help make things more 

313
00:17:14,000 --> 00:17:17,800
manageable, but you know that 
the cause is never being removed

314
00:17:17,800 --> 00:17:21,500
from the picture so to speak. 
Yeah, I'd be curious to get your

315
00:17:21,500 --> 00:17:23,800
take on this. 
So, with you coming from a 

316
00:17:23,800 --> 00:17:27,800
biohacking background, but also 
this is Naturopathic back down 

317
00:17:27,800 --> 00:17:30,000
and wanting to fix the root 
issue. 

318
00:17:30,300 --> 00:17:34,900
What is your opinion of this 
gaining momentum of using 

319
00:17:35,000 --> 00:17:37,600
peptide stem cells and all of 
these things? 

320
00:17:37,600 --> 00:17:40,500
Locally for a point of 
information like, you know, 

321
00:17:40,500 --> 00:17:44,600
injecting stem cells into a 
inflamed knee for instances that

322
00:17:45,000 --> 00:17:48,100
going to have a net positive or 
you think that's kind of just 

323
00:17:48,500 --> 00:17:50,400
putting a Band-Aid over a deeper
issue. 

324
00:17:52,000 --> 00:17:56,700
I think that's a complicated 
question and even the getting to

325
00:17:56,700 --> 00:18:00,000
the idea of the cause I think on
its own is mysterious and 

326
00:18:00,000 --> 00:18:02,600
complicated. 
So going back to that time I you

327
00:18:02,600 --> 00:18:05,700
know, was a naturopathic student
and spent the week, you know, on

328
00:18:05,700 --> 00:18:09,700
a ship with their medical staff 
nature. 

329
00:18:09,700 --> 00:18:12,200
Pass at the time would have said
oh we're all about finding. 

330
00:18:12,200 --> 00:18:16,200
And treating the cause and what 
I found interesting at the time 

331
00:18:16,900 --> 00:18:20,100
asthma was a big, you know, 
issue for some people on this 

332
00:18:20,100 --> 00:18:26,300
ship just because of Welding 
soldering chemicals, you name it

333
00:18:26,600 --> 00:18:30,900
and the medical doctors felt 
like, you know, the asthma 

334
00:18:30,900 --> 00:18:32,300
medications. 
They were doing. 

335
00:18:32,300 --> 00:18:34,500
We're treating the cause in the 
sense they were, you know, 

336
00:18:34,700 --> 00:18:37,500
causing the airway muscles to be
more relaxed, right? 

337
00:18:37,500 --> 00:18:40,300
So their idea of the cause we 
just different. 

338
00:18:40,300 --> 00:18:42,700
And I think each health 
profession would have somewhat 

339
00:18:43,600 --> 00:18:48,400
different Notions of the cause, 
and I think sometimes things can

340
00:18:48,400 --> 00:18:52,400
be improved or resolved without 
actually knowing Cause because 

341
00:18:52,600 --> 00:18:58,000
Klaus causes are complicated. 
So, you know so I think it's 

342
00:18:58,000 --> 00:19:02,500
always useful to try to find the
cause but I guess my message 

343
00:19:02,500 --> 00:19:04,900
would be that whatever you're 
identifying the cause is in the 

344
00:19:04,900 --> 00:19:08,100
context of your Paradigm of 
what's causing things and 

345
00:19:08,400 --> 00:19:10,200
different. 
Paradigms can still get great 

346
00:19:10,200 --> 00:19:15,000
results with identifying vastly 
different causes makes total 

347
00:19:15,000 --> 00:19:19,400
sense talking about Nero hacker 
Collective because that's is the

348
00:19:19,400 --> 00:19:21,600
company behind. 
Is it coyly old? 

349
00:19:21,800 --> 00:19:24,900
Pronounce it right? 
Qualia is how we say it. 

350
00:19:25,100 --> 00:19:26,700
Yeah, that inquired. 
Oh sorry. 

351
00:19:26,700 --> 00:19:30,300
Go ahead. 
No movies in choir is it's a 

352
00:19:30,500 --> 00:19:35,200
word out of almost philosophy of
mind, but probably would stand 

353
00:19:35,200 --> 00:19:37,400
for this subjective experience 
of something. 

354
00:19:37,400 --> 00:19:41,600
So, you know, like if you and I 
would eat the same identical 

355
00:19:41,600 --> 00:19:44,100
meal, your quality of it might 
be different, right? 

356
00:19:44,100 --> 00:19:47,800
Like your individual experience 
a bit so we were founded as a 

357
00:19:47,800 --> 00:19:51,000
company. 
Very focused on helping people, 

358
00:19:51,400 --> 00:19:53,200
improve. 
Move their experience of their 

359
00:19:53,200 --> 00:19:56,200
life and performance. 
And when do they company come to

360
00:19:56,208 --> 00:19:59,300
me? 
We were founded in 2015. 

361
00:20:00,400 --> 00:20:04,300
Okay, because I'm seeing the the
quality of supplements, you 

362
00:20:04,300 --> 00:20:07,900
know, early early on, like, when
they were first starting out. 

363
00:20:07,900 --> 00:20:10,900
And at the time, I mean, at 
least least in my perspective, 

364
00:20:10,900 --> 00:20:15,300
that was pretty much the only 
nootropic blind supplement that 

365
00:20:15,300 --> 00:20:17,500
I had ever seen in the market. 
So I feel like y'all were 

366
00:20:17,500 --> 00:20:20,300
definitely on The Cutting Edge 
of that as an industry. 

367
00:20:21,500 --> 00:20:27,100
Yeah, I think, yeah, we wouldn't
have been the first new crop of 

368
00:20:27,100 --> 00:20:30,200
company, but I think we were one
of the first that really 

369
00:20:30,200 --> 00:20:35,400
married, you know, like a 
sophisticated formula, well, 

370
00:20:35,400 --> 00:20:40,800
thought out and the ability to 
get it in front of people's eyes

371
00:20:40,800 --> 00:20:43,400
on social media, and other 
places. 

372
00:20:43,400 --> 00:20:46,300
One of our, our Founders 
Danielle Smock and burger. 

373
00:20:46,300 --> 00:20:49,700
I know, when the original 
quality of product launch was 

374
00:20:49,700 --> 00:20:54,300
also on a lot of podcasts. 
Because of that are our product.

375
00:20:54,400 --> 00:20:58,100
I think compared to most 
startups got, you know, widely 

376
00:20:58,100 --> 00:21:00,600
known very quickly, which was 
great for the company. 

377
00:21:01,000 --> 00:21:05,000
Yeah so what sets it apart from 
other nootropic Blends that they

378
00:21:05,000 --> 00:21:07,200
like what differentiates it from
the competition. 

379
00:21:08,400 --> 00:21:12,600
So I think what, when I think of
our hacker Collective and the 

380
00:21:12,600 --> 00:21:16,900
qual, your line, one of the 
things we do that, maybe not 

381
00:21:16,900 --> 00:21:20,300
unique, I'm not sure there could
be other companies doing it, but

382
00:21:20,300 --> 00:21:23,700
none that I know of. 
So when we put together a 

383
00:21:23,708 --> 00:21:28,000
product we, you know, we read 
the research, you try to make, 

384
00:21:28,000 --> 00:21:31,300
you know, smart decisions on 
what to put in how much to put 

385
00:21:31,300 --> 00:21:33,500
in. 
But, you know, I think many 

386
00:21:33,500 --> 00:21:37,200
companies do that, but what 
separates us out is before, then

387
00:21:37,200 --> 00:21:40,600
we would actually We move the 
product into selling it to 

388
00:21:40,600 --> 00:21:45,000
customers will do some type of 
small study on it to make sure 

389
00:21:45,000 --> 00:21:48,800
that that blend of ingredients 
actually works and does the 

390
00:21:48,800 --> 00:21:50,600
things that we were hoping it 
would do. 

391
00:21:51,000 --> 00:21:53,600
And, you know, you would think 
that that would be normative and

392
00:21:53,600 --> 00:21:55,500
the supplement world. 
But it really is. 

393
00:21:55,600 --> 00:21:59,200
Yeah. 
So that that I think sets us 

394
00:21:59,200 --> 00:22:02,900
apart and then the other thing 
and this is more about how we 

395
00:22:03,000 --> 00:22:07,100
understand science is we think 
of ourselves as a complex 

396
00:22:07,400 --> 00:22:11,500
systems Science model. 
So our approach to understanding

397
00:22:12,000 --> 00:22:16,800
things is I get paid into that, 
is this idea that the body is a 

398
00:22:16,808 --> 00:22:19,100
complex system and it's 
constantly learning and 

399
00:22:19,100 --> 00:22:22,000
adapting. 
And that filter sometimes, when 

400
00:22:22,000 --> 00:22:27,300
you look at studies that filter,
your takeaway would change with 

401
00:22:27,300 --> 00:22:31,900
that Paradigm as opposed to a 
more you know, like reductionist

402
00:22:32,300 --> 00:22:35,300
mainstream type of science 
perspective. 

403
00:22:35,300 --> 00:22:39,600
So I think that separates us out
as well and your merely doing a 

404
00:22:39,600 --> 00:22:42,000
lot of the formulation and 
research within the company or 

405
00:22:42,000 --> 00:22:47,700
what are your primary rule. 
Yeah, so I'm basically the main 

406
00:22:47,700 --> 00:22:49,900
person when it comes to new 
product development. 

407
00:22:49,900 --> 00:22:55,500
So I you know spend most of my 
days reading studies, 

408
00:22:56,300 --> 00:23:00,700
synthesizing information trying 
to teach other people you know 

409
00:23:00,700 --> 00:23:05,500
about our products or you know 
or health in general you know. 

410
00:23:05,500 --> 00:23:11,000
So quite a bit of Writing would 
be a big part of what I do as 

411
00:23:11,000 --> 00:23:13,300
well like blog content for our 
website. 

412
00:23:13,700 --> 00:23:15,600
Nice. 
And I must say I like I just 

413
00:23:15,600 --> 00:23:18,800
proved your site before we 
jumped on this podcast and I 

414
00:23:18,800 --> 00:23:21,300
love how you have everything 
laid out such that you can click

415
00:23:21,300 --> 00:23:27,400
on the product with a DWI town 
of the formula and why you chose

416
00:23:27,700 --> 00:23:31,000
those ingredients and what they 
do from a biochemical standpoint

417
00:23:31,000 --> 00:23:33,800
which I think is much more 
involved than I've seen on any 

418
00:23:33,800 --> 00:23:38,300
other supplement website. 
One of the things this was I 

419
00:23:38,300 --> 00:23:42,500
guess when you think of, you 
know, like mission for a 

420
00:23:42,500 --> 00:23:47,900
company, it was really important
for us to be transparent about. 

421
00:23:48,000 --> 00:23:50,800
Then this goes back to the 
founding and the couple of 

422
00:23:50,800 --> 00:23:52,900
Founders. 
And so, one of the things I know

423
00:23:52,900 --> 00:23:57,300
that I do whenever we launch a 
new product is, I'll do a fairly

424
00:23:57,300 --> 00:24:01,700
Long blog where I'll talk just a
bit about the product, but then 

425
00:24:01,700 --> 00:24:05,700
for every ingredient, I'll talk 
about that ingredient. 

426
00:24:06,400 --> 00:24:10,000
Why we chose the dose we did. 
So we try to be super 

427
00:24:10,000 --> 00:24:12,900
transparent and you know, it's 
possible. 

428
00:24:12,900 --> 00:24:15,100
Someone would say oh well I 
think this ingredient would have

429
00:24:15,108 --> 00:24:17,600
been better or this dose. 
May have been better, which I 

430
00:24:17,600 --> 00:24:19,300
get right. 
There is different sometimes 

431
00:24:19,300 --> 00:24:21,900
understandings and opinions. 
But I think again, we're 

432
00:24:21,900 --> 00:24:25,300
somewhat unique and that we try 
to be super transparent with our

433
00:24:25,300 --> 00:24:27,300
customers. 
Is this is why we did what we 

434
00:24:27,300 --> 00:24:29,500
did. 
No, I think it's great. 

435
00:24:29,500 --> 00:24:31,900
I think having that full 
transparency is most certainly 

436
00:24:31,900 --> 00:24:33,900
the way to go. 
I think, in the very beginning, 

437
00:24:33,900 --> 00:24:37,700
it was just the original. 
A product and then since then 

438
00:24:37,700 --> 00:24:40,600
you have come out these 
different lines like one, you 

439
00:24:40,600 --> 00:24:45,100
know, for Sleep specifically 14,
you know, Focus. 

440
00:24:45,400 --> 00:24:49,700
So when it comes to these 
different skus, how would one 

441
00:24:49,700 --> 00:24:53,500
kind of go through this, the 
roadmap, like, just based off of

442
00:24:53,500 --> 00:24:56,200
what their needs, primarily our 
kind of picking the product 

443
00:24:56,200 --> 00:24:59,300
accordingly. 
Yeah, so we tended to focus 

444
00:24:59,300 --> 00:25:03,900
mostly on two areas brain and 
Longevity being the main to. 

445
00:25:03,900 --> 00:25:07,300
So you, you mentioned the Final 
product was a nootropic, right? 

446
00:25:07,300 --> 00:25:10,700
So that was a comprehensive 
product for the brain, so it was

447
00:25:10,700 --> 00:25:16,300
intended to do. 
Focus memory, you know, 

448
00:25:16,300 --> 00:25:19,000
basically upgrade the brain 
across a lot of areas. 

449
00:25:20,200 --> 00:25:24,700
Focus is a simpler product still
a brand product but it's really 

450
00:25:24,800 --> 00:25:28,700
much more geared towards that 
like attention alertness 

451
00:25:28,700 --> 00:25:31,500
concentration. 
So, the way I tend to think of 

452
00:25:31,500 --> 00:25:36,900
those two nootropics is in the 
course of Day or a week. 

453
00:25:37,000 --> 00:25:41,100
You'd probably experienced some 
largely the same in the over a 

454
00:25:41,100 --> 00:25:44,600
month to two months quality of 
mine, which is what the original

455
00:25:44,600 --> 00:25:47,800
product you mentioned would be 
that when you'll get a lot more 

456
00:25:47,800 --> 00:25:50,900
benefits, it's just got a lot 
more nutrition for the brain and

457
00:25:50,900 --> 00:25:54,500
then either products or just 
geared towards other Solutions. 

458
00:25:54,500 --> 00:25:57,100
So you mentioned sleep. 
So that's a product called 

459
00:25:57,100 --> 00:26:01,300
quality and and when I design 
that I actually, you know, 

460
00:26:01,900 --> 00:26:06,100
categorized it as a nighttime 
nootropic because unlike a A lot

461
00:26:06,100 --> 00:26:09,200
of Sleep Products. 
So the classic sleep product, 

462
00:26:09,200 --> 00:26:13,100
you know, often melatonin and 
and what I would think of a 

463
00:26:13,100 --> 00:26:17,700
sedative herbs you would take 
maybe 30 60 minutes before bed 

464
00:26:17,700 --> 00:26:21,700
with the idea that it's going to
cause you to fall asleep kind of

465
00:26:21,700 --> 00:26:24,500
thing. 
And our product call you 

466
00:26:24,508 --> 00:26:26,900
tonight, that would be in the 
Sleep category is designed to 

467
00:26:26,908 --> 00:26:31,000
take it dinner time like three 
to four hours before and the 

468
00:26:31,000 --> 00:26:34,500
reason is think of physiology 
almost like as a, like a 

469
00:26:34,508 --> 00:26:37,100
toddler, right? 
You have I feel waking up in the

470
00:26:37,100 --> 00:26:41,600
morning, you know, cortisol goes
up all these kind of day 

471
00:26:41,600 --> 00:26:44,800
hormones and Dana are 
transmitters flood the system to

472
00:26:44,800 --> 00:26:48,300
make it so we can go from 0 to 
60 and be you know, alert and 

473
00:26:48,300 --> 00:26:51,300
get into our day. 
The flip side of that is as 

474
00:26:51,300 --> 00:26:54,700
things start to get dark, we 
have almost those things are 

475
00:26:54,700 --> 00:26:57,500
received and the nighttime 
hormones and neurotransmitters 

476
00:26:57,500 --> 00:26:59,700
that to have their time in the 
Sun so to speak. 

477
00:27:00,000 --> 00:27:02,300
And so we have, you know, 
fundamentally two different 

478
00:27:02,300 --> 00:27:04,600
physiologies, like a day and a 
night time one. 

479
00:27:04,900 --> 00:27:08,100
And so most Nootropics would be 
things that you would take, you 

480
00:27:08,100 --> 00:27:11,300
know, often to start your day. 
So, while your night was 

481
00:27:11,300 --> 00:27:13,700
conceived as a nighttime, 
nootropic something that you 

482
00:27:13,700 --> 00:27:16,600
would take to start your night 
and to support them, the 

483
00:27:16,608 --> 00:27:22,100
building of melatonin and the 
what's called hyperarousal. 

484
00:27:22,100 --> 00:27:25,600
One of the like basically one of
the reasons people have trouble 

485
00:27:25,600 --> 00:27:28,900
winding down and getting good 
quality, sleep is their nervous 

486
00:27:28,900 --> 00:27:33,200
system is just to round up by so
dampening down hyperarousal. 

487
00:27:33,200 --> 00:27:36,500
So, while you night was designed
for that and at the The kind of 

488
00:27:36,508 --> 00:27:40,100
the pleasant side effect of that
is people generally sleep a lot 

489
00:27:40,100 --> 00:27:43,100
better. 
Totally let's dive into some of 

490
00:27:43,100 --> 00:27:45,500
the weeds, I want to kind of 
pull the curtain back on these 

491
00:27:45,500 --> 00:27:48,700
compounds specifically and like 
as you're formulating, these 

492
00:27:48,700 --> 00:27:50,600
what, what compounds get you 
excited? 

493
00:27:50,600 --> 00:27:54,100
Like what are you diving into 
from a research standpoint? 

494
00:27:54,100 --> 00:27:57,000
When it comes to these different
ingredients, that is really just

495
00:27:57,000 --> 00:27:59,200
pushing the needle on the 
research and having a profound 

496
00:27:59,200 --> 00:28:02,700
impact on human longevity and 
just overall productivity. 

497
00:28:03,600 --> 00:28:08,000
I think that the like, I think 
going into like that longevity 

498
00:28:08,000 --> 00:28:10,600
and healthy aging that would be,
you know, product we call 

499
00:28:10,600 --> 00:28:16,400
Quality analytic that we 
launched June of 2022. 

500
00:28:16,400 --> 00:28:22,300
So end of June 20 22. 
So almost 10 months ago and seen

501
00:28:22,300 --> 00:28:24,700
a lytx. 
I think are super interesting 

502
00:28:24,700 --> 00:28:27,600
area for healthy aging. 
So maybe we could spend a few 

503
00:28:27,600 --> 00:28:30,000
minutes on that. 
Yeah, certainly, yeah. 

504
00:28:30,000 --> 00:28:33,200
So just some background on 
conceptual. 

505
00:28:33,300 --> 00:28:37,100
Ali, how aging is thought about.
So there's this concept called 

506
00:28:37,100 --> 00:28:39,800
the Hallmarks of Aging. 
So think of Hallmark's in this 

507
00:28:39,800 --> 00:28:44,300
case, meaning characteristic. 
So if you looked at flies worms 

508
00:28:44,300 --> 00:28:47,200
mice, you know, all the way up 
to humans. 

509
00:28:47,300 --> 00:28:50,200
There's certain shared 
characteristics that age of 

510
00:28:50,200 --> 00:28:53,600
organisms have in common. 
So these are things like our 

511
00:28:53,800 --> 00:28:59,400
telomeres becoming short DNA 
becoming damaged a process 

512
00:28:59,400 --> 00:29:01,900
called the top a gene or not 
working as well. 

513
00:29:02,300 --> 00:29:04,800
You had mentioned it. 
Summation earlier like 

514
00:29:04,800 --> 00:29:08,300
inflammation is often how it's 
thought up that chronic low 

515
00:29:08,300 --> 00:29:11,600
level inflammation, that creeps 
up year after year, decade after

516
00:29:11,600 --> 00:29:13,400
decade, right? 
So there's these dirt 12 

517
00:29:13,400 --> 00:29:15,800
different characteristics and 
one of them is called cellular 

518
00:29:15,800 --> 00:29:19,100
senescence. 
So, cellular senescence. 

519
00:29:19,100 --> 00:29:23,500
What that means is that, and 
think of, like, one of the 

520
00:29:23,500 --> 00:29:25,500
things, I think that's important
to understand is we're 

521
00:29:25,500 --> 00:29:29,100
constantly, birthing and having 
cells go through their life 

522
00:29:29,100 --> 00:29:32,000
cycle and die off. 
So, completely normal and 

523
00:29:32,000 --> 00:29:34,400
different tissues. 
That's going to occur at 

524
00:29:34,400 --> 00:29:37,200
different rates. 
So, as an example, the neurons 

525
00:29:37,200 --> 00:29:39,800
in our brain, they're pretty 
much good for a lifetime. 

526
00:29:39,900 --> 00:29:44,000
Like once they're done, we don't
burp, new ones and the ones that

527
00:29:44,000 --> 00:29:47,300
are there. 
Ideally, you know, don't die but

528
00:29:47,300 --> 00:29:50,600
things like that tissue. 
The average cell in fat tissue 

529
00:29:50,700 --> 00:29:53,900
lives a life of about eight 
years muscle tissue, it's about 

530
00:29:53,900 --> 00:29:56,400
15 years. 
So all these different tissues 

531
00:29:56,600 --> 00:30:02,800
cells are constantly being born,
living, and dying off and the 

532
00:30:02,800 --> 00:30:04,500
process. 
Of dying off is called 

533
00:30:04,500 --> 00:30:07,700
apoptosis. 
It's a from a Greek word that 

534
00:30:07,700 --> 00:30:11,900
basically means falling off in 
the sense of, you know, leaves 

535
00:30:11,900 --> 00:30:16,400
or fruit falling off of a plant.
So like that's that's it's 

536
00:30:16,700 --> 00:30:19,100
apoptosis, sometimes they'll 
call it programmed, cell death, 

537
00:30:19,100 --> 00:30:21,700
right? 
Like basically a cell decides to

538
00:30:21,700 --> 00:30:23,800
go through this this falling off
process. 

539
00:30:24,900 --> 00:30:28,500
So what happens in aging is 
there's a third third type of 

540
00:30:28,500 --> 00:30:30,600
cell, right? 
So you have healthy cells that 

541
00:30:30,600 --> 00:30:34,100
can make, you know, new cells. 
You have cells that have lived 

542
00:30:34,100 --> 00:30:37,400
their life and gone to 
apoptosis, but when cells gets 

543
00:30:37,400 --> 00:30:40,500
stressed in certain ways, they 
can become what's called 

544
00:30:40,500 --> 00:30:43,200
senescent. 
And what that means is 

545
00:30:43,800 --> 00:30:49,200
senescence, I'll won't give 
birth to new cells, but it also 

546
00:30:49,200 --> 00:30:52,700
tends to be Frozen and it won't 
have gone through this falling 

547
00:30:52,700 --> 00:30:56,500
off process. 
And so What happens as we get 

548
00:30:56,500 --> 00:31:00,100
older? 
Is that the amount of senescent 

549
00:31:00,100 --> 00:31:03,900
cells in different tissues 
continues to creep up higher and

550
00:31:03,900 --> 00:31:08,700
higher and one of the big 
paradigms within the longevity 

551
00:31:08,700 --> 00:31:12,200
Community. 
Is this idea that a big part of 

552
00:31:12,200 --> 00:31:15,700
why we experience on healthy 
aging is accumulation of 

553
00:31:15,700 --> 00:31:19,900
cellular damage and senescent 
cells appear to be if not the 

554
00:31:19,900 --> 00:31:24,600
main one of the main reasons 
that contribute to aging as 

555
00:31:24,800 --> 00:31:29,800
Damage accumulation, powered. 
I'm so the solution for that is 

556
00:31:29,800 --> 00:31:33,600
something that the Mayo Clinic 
and Scripps Institute of Aging 

557
00:31:34,600 --> 00:31:36,500
coin. 
The term of a see, no lytic for 

558
00:31:36,800 --> 00:31:40,100
and see, analytics are things 
that when we take them they 

559
00:31:40,100 --> 00:31:45,300
would help fundamentally 
convince the cell to unfreeze 

560
00:31:45,300 --> 00:31:49,000
itself and then finally go 
through this falling off process

561
00:31:49,100 --> 00:31:51,000
so that it can be removed from 
our tissues. 

562
00:31:51,400 --> 00:31:55,000
And when Cena lytx have been 
used in animal studies, You see,

563
00:31:55,000 --> 00:31:57,600
like tissue Rejuvenation 
healthier aging or so. 

564
00:31:57,600 --> 00:32:00,900
I think to me, that's one of the
more exciting like edge of 

565
00:32:00,900 --> 00:32:04,300
science type things. 
So, the Cena lytx, basically 

566
00:32:04,300 --> 00:32:07,100
convinced these damage chose to 
go ahead and die. 

567
00:32:07,500 --> 00:32:13,900
Is there a really good solution 
for generating new cells beyond 

568
00:32:13,900 --> 00:32:15,300
what the body just does 
naturally? 

569
00:32:15,300 --> 00:32:18,000
Because there are two equivalent
to that in the Spectrum as well.

570
00:32:19,100 --> 00:32:22,000
Yeah, so the so what would 
naturally happen again, going 

571
00:32:22,000 --> 00:32:24,500
back to this idea, what 
constantly, you know, we're 

572
00:32:24,500 --> 00:32:29,300
placing new solid. 
So stem cells would be the 

573
00:32:29,300 --> 00:32:32,700
resident stem cells in the 
tissue would produce new cells. 

574
00:32:32,700 --> 00:32:38,200
And, you know, even so stem 
cells are all therapies or kind 

575
00:32:38,200 --> 00:32:40,700
of a different thing and you 
touched on earlier. 

576
00:32:40,700 --> 00:32:44,700
But even in an old person stem 
cells are still capable of 

577
00:32:44,700 --> 00:32:47,600
making new progenitor cells, 
basically new Offspring. 

578
00:32:48,100 --> 00:32:51,900
If they were Then tissues would 
shrink shrink shrink shrink. 

579
00:32:52,400 --> 00:32:55,600
So and then one of the things, 
maybe you'd be interesting 

580
00:32:55,600 --> 00:32:59,100
because I know your background 
is, you know, bodybuilding and 

581
00:32:59,100 --> 00:33:01,200
exercise. 
So one of the things I thought 

582
00:33:01,200 --> 00:33:05,200
was really interesting in 
animals, so, you know, have you 

583
00:33:05,200 --> 00:33:07,500
heard the term anabolic 
resistance? 

584
00:33:09,100 --> 00:33:12,400
So, in animals so anabolic, we 
just didn't just for the 

585
00:33:12,400 --> 00:33:16,400
audience that anyone doesn't 
know, is this idea that as 

586
00:33:16,400 --> 00:33:20,500
organisms get older, the same 
anabolic Trigger or signal, so 

587
00:33:20,500 --> 00:33:24,700
lifting weights, or more protein
wear resistant to it. 

588
00:33:24,700 --> 00:33:27,300
Instead of having that anabolic 
response, like, creating new 

589
00:33:27,300 --> 00:33:31,600
fibers, and better muscle growth
wear resistant to that. 

590
00:33:31,600 --> 00:33:34,300
So almost akin to insulin 
resistance that same idea. 

591
00:33:34,500 --> 00:33:37,100
So, in what they've seen now, in
a couple different animal 

592
00:33:37,100 --> 00:33:41,800
studies is that in An older 
animals that a big reason that 

593
00:33:41,800 --> 00:33:44,700
they have this antibiotic 
resistance is because of the 

594
00:33:44,700 --> 00:33:47,900
senescent cells that have 
accumulated in muscle tissue. 

595
00:33:47,900 --> 00:33:52,800
And if you can prune those away 
with C, no latex, then it 

596
00:33:53,000 --> 00:33:57,000
essentially turns those older 
muscles into much younger 

597
00:33:57,000 --> 00:33:59,400
versions of the muscle. 
They respond much more like a 

598
00:33:59,408 --> 00:34:01,800
young animal for the same 
anabolic trigger. 

599
00:34:02,200 --> 00:34:06,600
So I think Timmy seen a Linux 
cover a lot of bases. 

600
00:34:06,800 --> 00:34:12,199
The like, One of the, I think 
the three main cell types that 

601
00:34:12,199 --> 00:34:16,300
see analytics originally were 
thought to influence the most 

602
00:34:16,300 --> 00:34:18,900
one or fibroblast. 
So if I were blasted just the 

603
00:34:18,900 --> 00:34:21,600
style that dominates all are 
connected tissues. 

604
00:34:21,800 --> 00:34:26,000
So you know, think of joint 
space, you know, adipose tissue 

605
00:34:27,800 --> 00:34:30,699
under under our skin. 
So, you know, just widespread 

606
00:34:30,699 --> 00:34:33,199
connected tissue is everywhere 
and seen. 

607
00:34:33,199 --> 00:34:35,400
It's enough. 
Fibroblasts are just one of the 

608
00:34:35,400 --> 00:34:38,699
cell types that seem to be most 
prone to become senescent. 

609
00:34:39,199 --> 00:34:45,600
So, conversely doing things to 
prune away the the senescent 

610
00:34:45,600 --> 00:34:49,100
ones automatically, then tends 
to replace those with new 

611
00:34:49,100 --> 00:34:51,900
healthy versions. 
The same would be true for 

612
00:34:51,900 --> 00:34:55,800
immune cells. 
So in regards to Center Lennox, 

613
00:34:55,800 --> 00:34:59,400
as a therapy is this is this 
pretty new territory or is this 

614
00:34:59,400 --> 00:35:01,900
something that's been in 
research for quite some time and

615
00:35:01,900 --> 00:35:05,900
just now surfacing. 
So the even the idea of see, no 

616
00:35:05,900 --> 00:35:08,800
latex that was coined in 2015 by
mail. 

617
00:35:08,900 --> 00:35:11,900
One Scripps researchers. 
So it's new. 

618
00:35:13,400 --> 00:35:17,600
There's been a number of animal 
studies and then there's quite a

619
00:35:17,607 --> 00:35:20,000
few umin studies that are 
ongoing. 

620
00:35:20,900 --> 00:35:24,800
So clinicaltrials.gov would be 
the site where trials are 

621
00:35:24,800 --> 00:35:28,700
pre-registered. 
So like by certain is an example

622
00:35:28,700 --> 00:35:33,300
is one of the Bots to be one of 
the more powerful compounds that

623
00:35:33,300 --> 00:35:36,600
can help convince these 
senescent cells to prune 

624
00:35:36,600 --> 00:35:38,600
themselves away to go. 
Through this following offers 

625
00:35:38,900 --> 00:35:41,600
I'll process and last time I 
looked there was ten Newman 

626
00:35:41,600 --> 00:35:44,900
studies indexed in 
clinicaltrials.gov, some almost 

627
00:35:44,900 --> 00:35:48,900
complete others, just recruiting
patients, it's called by Satan 

628
00:35:49,700 --> 00:35:53,400
by certain FIA seti. 
N some tried it also called the 

629
00:35:53,400 --> 00:36:00,300
certain so that's one of the 
more like intriguing seen. 

630
00:36:00,300 --> 00:36:05,200
A lot of compounds. 
There are many known activities 

631
00:36:05,200 --> 00:36:08,400
that can have a similar effect 
on senescent cells like cold 

632
00:36:08,400 --> 00:36:10,200
plunging. 
Instances that having a similar 

633
00:36:10,200 --> 00:36:14,100
mechanistic effect to, you know,
converting you know, white 

634
00:36:14,100 --> 00:36:16,900
adipose tissue to beige fat in a
similar manner. 

635
00:36:16,900 --> 00:36:21,000
You know, most of that just 
hasn't been explored and in part

636
00:36:21,000 --> 00:36:25,000
it's because short of doing a 
tissue biopsy, it's hard to. 

637
00:36:25,000 --> 00:36:28,500
There's no like biomarker or 
blood test, you could do to 

638
00:36:28,500 --> 00:36:30,000
sail. 
Like, you know, this 

639
00:36:30,000 --> 00:36:35,200
intervention, you know, increase
or decrease in essence, all do, 

640
00:36:35,200 --> 00:36:36,400
right? 
You have to almost look in the 

641
00:36:36,400 --> 00:36:41,400
tissue, but what is Be true. 
Is that what you see in 

642
00:36:41,400 --> 00:36:43,900
research? 
Is this idea of stress induced 

643
00:36:44,000 --> 00:36:48,200
premature senescence. 
So the general idea there is if 

644
00:36:48,200 --> 00:36:53,000
you had cells in a test like a 
culture and you know let those 

645
00:36:53,000 --> 00:36:57,600
cells divide over and over after
about 50 divisions, they'll hit 

646
00:36:57,600 --> 00:37:00,000
a limit where they won't divide 
anymore. 

647
00:37:00,000 --> 00:37:02,400
They'll become senescent that's 
that's called replicative 

648
00:37:02,400 --> 00:37:05,400
senescence has to do with 
something called the hayflick 

649
00:37:05,400 --> 00:37:09,500
limit and telomeres. 
But what would also Happen is 

650
00:37:09,500 --> 00:37:13,600
way in advance without limit if 
you stressed that cell culture 

651
00:37:13,600 --> 00:37:18,600
with extremes of temperature or 
ionizing radiation or, you know,

652
00:37:19,000 --> 00:37:21,000
other things that would cause 
stress like, nutrient, 

653
00:37:21,200 --> 00:37:24,200
depletion, you'd also cause 
senescence. 

654
00:37:24,200 --> 00:37:30,100
So my suspicion is that almost 
anything that causes a lot of 

655
00:37:30,100 --> 00:37:34,100
cellular stress is going to 
create more senescent cells, 

656
00:37:34,500 --> 00:37:38,500
where things we do to make cells
more resilient and the same 

657
00:37:38,500 --> 00:37:40,100
things. 
Is that make, you know, our 

658
00:37:40,100 --> 00:37:42,000
whole body more resilient tend 
to make solids. 

659
00:37:42,000 --> 00:37:45,400
More resilient would make it so 
that they're going to be able to

660
00:37:45,400 --> 00:37:47,900
withstand that stress and not 
become senescent. 

661
00:37:48,100 --> 00:37:50,200
So like exercise would be an 
example. 

662
00:37:50,200 --> 00:37:54,000
It's one of the few things I've 
seen studied several times to 

663
00:37:54,000 --> 00:37:58,000
help prevent cellular 
senescence, but these other bio 

664
00:37:58,000 --> 00:38:01,500
hacking techniques that are 
widely used by intuition would 

665
00:38:01,500 --> 00:38:04,300
be that many of those would be 
found to be similar to exercise,

666
00:38:04,300 --> 00:38:07,300
where a hermetic goes. 
Would toughen up the cells so 

667
00:38:07,300 --> 00:38:11,300
they're able to with And these 
stresses that they're exposed to

668
00:38:11,600 --> 00:38:14,600
and kind of shrug them off so 
that they don't have to become 

669
00:38:14,600 --> 00:38:16,400
senescent. 
Gosh, okay. 

670
00:38:16,400 --> 00:38:21,500
That makes total sense. 
So healthy Homedics stressors, 

671
00:38:21,600 --> 00:38:25,100
not necessarily chemical 
stressors but anything that you 

672
00:38:25,107 --> 00:38:27,300
can do from like an activity 
standpoint like the weight 

673
00:38:27,300 --> 00:38:29,500
training at the cold plunging, 
extreme temperature. 

674
00:38:29,800 --> 00:38:33,100
Modulation there to kind of weed
out the weak, so to speak. 

675
00:38:34,100 --> 00:38:38,300
Yeah, and I think I'm like, 
let's take exercise again so you

676
00:38:38,308 --> 00:38:40,200
know. 
Making senescent cells 

677
00:38:40,300 --> 00:38:43,000
completely natural, right? 
So if you have if you were 

678
00:38:43,000 --> 00:38:45,700
coaching a twenty-year-old right
and you had them doing, it 

679
00:38:45,700 --> 00:38:47,700
really intense exercise thing 
they're going to make some 

680
00:38:47,700 --> 00:38:51,200
senescent cells, right? 
Completely natural the same. 

681
00:38:51,200 --> 00:38:54,200
If you were coaching a 50 or 60 
year old and had them do that 

682
00:38:54,200 --> 00:38:57,600
same intense exercise. 
But what would be different in 

683
00:38:58,000 --> 00:39:01,400
the young person? 
If we look into their muscle 

684
00:39:01,400 --> 00:39:04,600
tissue a week later, the 
senescent cells would have, you 

685
00:39:04,600 --> 00:39:08,000
know, come in gone up quite a 
bit over the first 24 to 48 

686
00:39:08,000 --> 00:39:11,300
hours were Getting tissue 
Rejuvenation and then they would

687
00:39:11,300 --> 00:39:13,800
have been cleared out. 
But what you would see in that 

688
00:39:13,800 --> 00:39:17,000
older organism, they're going to
still be hanging out two weeks 

689
00:39:17,000 --> 00:39:20,800
later months later, right. 
They clearance of them is the 

690
00:39:20,800 --> 00:39:24,200
issue and part of that is the 
immune system part of its other 

691
00:39:24,200 --> 00:39:26,400
things with aging. 
But that's that's the idea of 

692
00:39:26,400 --> 00:39:28,300
why. 
I see no lytx might be super 

693
00:39:28,300 --> 00:39:31,800
promising as we get older 
because the natural things that 

694
00:39:31,800 --> 00:39:36,200
should remove these and that do 
and young people as we age, just

695
00:39:36,200 --> 00:39:39,500
don't seem to work as well. 
So what is, The definition of 

696
00:39:39,500 --> 00:39:43,100
sin Linux specific. 
Is it just any compound of that 

697
00:39:43,100 --> 00:39:47,800
removes the senescent cells? 
Yeah, so there's like that's a 

698
00:39:47,800 --> 00:39:50,800
really good simple way to think 
about it, the more like 

699
00:39:50,800 --> 00:39:53,800
mechanistic way is senescent 
cells have certain 

700
00:39:53,800 --> 00:39:57,500
characteristics but one of them 
is they resist apoptosis. 

701
00:39:57,500 --> 00:40:01,900
They resist this bike like 
falling off process and what 

702
00:40:01,900 --> 00:40:05,900
they would say is like scalp 
scalp Network. 

703
00:40:05,900 --> 00:40:08,700
So senescence cell 
anti-apoptotic Pathways. 

704
00:40:08,900 --> 00:40:12,800
So what they do is they exploit 
these cellular Pathways to 

705
00:40:12,800 --> 00:40:15,600
linger in tissue. 
So what seen a Linux by 

706
00:40:15,600 --> 00:40:17,300
definition? 
Chin are things that help 

707
00:40:17,300 --> 00:40:21,400
normalize those scap Pathways 
that they, essentially send 

708
00:40:21,400 --> 00:40:25,100
signals to cells, and then the 
cells as oh, I get it, like, I 

709
00:40:25,107 --> 00:40:28,500
should tip the balance. 
So, instead of resisting falling

710
00:40:28,500 --> 00:40:33,200
off, I'm in favor of it. 
And that tends to only happen on

711
00:40:33,500 --> 00:40:36,600
cells that are resisting a 
pop-top, a pop concert. 

712
00:40:36,600 --> 00:40:40,100
So a lot of things like the by 
certain I mentioned, they tend 

713
00:40:40,100 --> 00:40:42,200
to toughen up cells. 
They tend to be like something 

714
00:40:42,200 --> 00:40:45,100
that's a hermetic stress 
polyphenols in general. 

715
00:40:45,100 --> 00:40:48,500
Often are like that. 
That so, you know, for healthy 

716
00:40:48,500 --> 00:40:51,400
cells, they toughen them up and 
for cells that are resisting 

717
00:40:51,400 --> 00:40:53,200
apoptosis but should go through 
it. 

718
00:40:53,200 --> 00:40:56,100
They tend to tip the balance 
gacha gacha. 

719
00:40:56,300 --> 00:40:59,300
And most of the research being 
done on this is looking at like,

720
00:40:59,300 --> 00:41:04,300
so it'll, it'll put the cells in
this environment and then take a

721
00:41:04,300 --> 00:41:07,600
tissue sample to see how many 
remain or how is it typically 

722
00:41:07,600 --> 00:41:08,400
done. 
Yeah. 

723
00:41:08,400 --> 00:41:11,800
So the way they would usually do
is say like in a like a mouse 

724
00:41:11,800 --> 00:41:13,300
study. 
Yes, they would do tissue 

725
00:41:13,300 --> 00:41:16,500
biopsies after doing a scene 
Olynyk and see what And in those

726
00:41:16,500 --> 00:41:19,500
tissues and it's been pretty 
profound evidence that shows 

727
00:41:19,500 --> 00:41:21,800
that they're seeing quite a bit 
of these cells fall off. 

728
00:41:22,500 --> 00:41:24,400
Yeah. 
And then the other thing is just

729
00:41:24,400 --> 00:41:27,100
then that idea of tissue, we do 
have a nation and the analogy 

730
00:41:27,100 --> 00:41:31,400
that I often like to give. 
And this is because our head of 

731
00:41:31,400 --> 00:41:33,400
marketing is, is big into 
gardening. 

732
00:41:33,400 --> 00:41:35,800
So at one time I was trying to 
make it so she could understand 

733
00:41:35,800 --> 00:41:37,600
it. 
So the idea is to think of a 

734
00:41:37,600 --> 00:41:40,300
plan, right? 
It's completely normal, you know

735
00:41:40,300 --> 00:41:42,800
that a plant periodically would 
have some you know, leaves that 

736
00:41:42,800 --> 00:41:48,200
we become damaged yellow and 
Plan, those leaves should 

737
00:41:48,200 --> 00:41:50,300
ideally, eventually fall off the
plant. 

738
00:41:50,300 --> 00:41:51,900
Right? 
So that new growth can take 

739
00:41:51,900 --> 00:41:54,600
their places. 
And if they don't, then what 

740
00:41:54,600 --> 00:41:58,100
ends up happening is some of the
nutrients that would be best 

741
00:41:58,100 --> 00:42:01,000
used elsewhere in the plant. 
They end up getting used by 

742
00:42:01,000 --> 00:42:04,600
these damaged leaves damaged 
leaves also can spread that 

743
00:42:04,600 --> 00:42:07,600
damage to other leaders, right? 
So, you know, one yellowing 

744
00:42:07,600 --> 00:42:10,200
leaves can become too too can 
become for right, it can 

745
00:42:10,400 --> 00:42:14,800
eventually harm the whole plant.
So Garden is then thrown away 

746
00:42:15,000 --> 00:42:18,900
things like a Starts to Yellow. 
A good Gardener will 

747
00:42:18,900 --> 00:42:22,300
periodically prune it away, 
which then frees up those 

748
00:42:22,300 --> 00:42:26,000
resources makes room for New 
Growth and creates like, you 

749
00:42:26,000 --> 00:42:28,600
know, an overall healthier 
plant. 

750
00:42:28,700 --> 00:42:32,100
And so, when I think of see, no 
lid X and senescent cells, like 

751
00:42:32,100 --> 00:42:37,200
that's the analogy I use, right?
We're like no matter what age we

752
00:42:37,200 --> 00:42:40,200
can all make some yellow leaves.
The difference between a 20 year

753
00:42:40,200 --> 00:42:44,000
old and Mia you know just over 
60 is that I'm going to have a 

754
00:42:44,000 --> 00:42:47,000
lot more of that if I don't get 
Help pruning them off. 

755
00:42:47,000 --> 00:42:49,400
They're just going to gradually 
accumulate cash. 

756
00:42:49,400 --> 00:42:51,400
Yeah, it makes sense that like 
the analogy for sure. 

757
00:42:52,200 --> 00:42:57,000
Is there a like a point at which
too much of these compounds 

758
00:42:57,000 --> 00:43:01,300
create some adverse effect, like
too much starts to damage the 

759
00:43:01,300 --> 00:43:04,100
healthy cells like the going 
back to the plant analogy, you 

760
00:43:04,100 --> 00:43:05,900
know, you want to prune it, but 
you want to say, when a bush 

761
00:43:05,900 --> 00:43:08,100
hog, the entire plant down like 
they're the Tipping Point. 

762
00:43:08,100 --> 00:43:12,200
They're all right. 
You know, my default is that 

763
00:43:12,200 --> 00:43:15,100
that there's generally always 
going to be the case for almost 

764
00:43:15,100 --> 00:43:19,100
anything That too much good as 
no good kind of idea. 

765
00:43:19,100 --> 00:43:22,100
So, I do, you know, the 
yerkes-dodson curve is that ever

766
00:43:22,100 --> 00:43:24,100
come up for you? 
I am not familiar. 

767
00:43:24,100 --> 00:43:27,100
Enlighten me. 
So your keys to your keys and 

768
00:43:27,100 --> 00:43:30,400
Dodson were two researchers from
about 100 years ago, but it just

769
00:43:30,400 --> 00:43:33,400
think of like, a, something that
looks somewhat like a bell 

770
00:43:33,400 --> 00:43:36,800
curve, right? 
Like a upside-down U and so, 

771
00:43:37,100 --> 00:43:40,800
what, like, there's certain 
things that, like, what you 

772
00:43:40,808 --> 00:43:42,500
would say is their dose 
dependent. 

773
00:43:42,500 --> 00:43:47,100
Meaning, you know, if if you 
double the Amount, you get twice

774
00:43:47,100 --> 00:43:49,100
the benefit, you know, and you 
double it again. 

775
00:43:49,100 --> 00:43:50,300
You get even more better for, 
right? 

776
00:43:50,300 --> 00:43:53,800
It kind of just goes off like a 
straight line and then there's 

777
00:43:53,800 --> 00:43:56,400
other things that you know, the 
hormetic idea, right? 

778
00:43:56,400 --> 00:43:58,000
Like there. 
It's more like a curve, right? 

779
00:43:58,000 --> 00:44:02,400
Like there's you know, 
Goldilocks Amo like a just right

780
00:44:02,400 --> 00:44:05,700
amount of something where you 
get the best response and too 

781
00:44:05,700 --> 00:44:09,900
little or too much are equally. 
Problematic potentially and my 

782
00:44:09,900 --> 00:44:14,700
bias is that most things, you 
know, many more than probably we

783
00:44:14,700 --> 00:44:18,500
realized I'll into that 
yerkes-dodson hermetic type of 

784
00:44:18,500 --> 00:44:19,600
curve. 
Where. 

785
00:44:19,800 --> 00:44:22,100
Yeah, there's there's just right
amount. 

786
00:44:22,100 --> 00:44:24,800
Now, there could be a pretty 
wide range of what that is, and 

787
00:44:24,800 --> 00:44:30,000
it's going to be variable by the
person, but I think exercise is 

788
00:44:30,000 --> 00:44:33,300
a classic example, right? 
Like so, you know, one of the 

789
00:44:33,300 --> 00:44:36,700
mistakes I made when I was in 
the Navy is, you know, by 

790
00:44:36,700 --> 00:44:39,100
circumstances where I would 
sleep deprived, just being on 

791
00:44:39,100 --> 00:44:42,000
the ship and standing watches. 
My circadian rhythm. 

792
00:44:42,000 --> 00:44:44,400
Body clock were messed up 
because often I was doing 

793
00:44:44,400 --> 00:44:46,700
rotating ship work. 
Nutrition. 

794
00:44:46,700 --> 00:44:49,200
Definitely could have been a lot
better, because I had to eat 

795
00:44:49,200 --> 00:44:54,000
whatever in a be food was. 
And, you know, working, you 

796
00:44:54,000 --> 00:44:56,200
know, sometimes 12 14 hours a 
day. 

797
00:44:56,200 --> 00:44:59,100
Having, you know, four or five 
hours window for sleep. 

798
00:44:59,100 --> 00:45:01,100
There wasn't much window to get 
much exercise, right? 

799
00:45:01,100 --> 00:45:04,400
So, most of what I think of, as 
the foundational, things for 

800
00:45:04,400 --> 00:45:09,200
hell, we're like hard resources 
for me to get hold of at that 

801
00:45:09,200 --> 00:45:13,200
time, right? 
So, you know, in that that 

802
00:45:13,200 --> 00:45:18,000
context, you know, I think of 
that is Multi stress problem, so

803
00:45:18,200 --> 00:45:20,600
doing something else that might 
be hormetic. 

804
00:45:20,700 --> 00:45:22,800
You know when I'm well-rested 
that might have been a Tipping 

805
00:45:22,800 --> 00:45:26,200
Point to just be disastrous at 
that point, right? 

806
00:45:26,200 --> 00:45:31,800
So you know I think context 
always matters and exercises is 

807
00:45:31,800 --> 00:45:36,500
a good example is. 
So at that point to try to 

808
00:45:36,500 --> 00:45:39,600
mitigate all these other things.
I exercised the crazy amount 

809
00:45:39,600 --> 00:45:42,700
when I had free time, right? 
I would I lived about 10 miles 

810
00:45:42,700 --> 00:45:44,600
from the base. 
I would, you know if we were in 

811
00:45:44,600 --> 00:45:47,500
Port I would often. 
Bicycle in and out of work. 

812
00:45:47,900 --> 00:45:51,800
Sometimes even park my bike, you
know, off like a mile from the 

813
00:45:51,800 --> 00:45:57,100
ship on base and, you know, run 
that last mile either swim or do

814
00:45:57,100 --> 00:45:59,600
something at lunch. 
Sometimes a pickup basketball, 

815
00:45:59,600 --> 00:46:02,600
game, try to go to the gym after
like home, right? 

816
00:46:02,600 --> 00:46:07,000
So crazy amount of exercise and 
at the time, like I never felt 

817
00:46:07,000 --> 00:46:10,100
like I got great responses, but 
I put all this time into 

818
00:46:10,100 --> 00:46:12,900
exercising and I was in good 
shape, you know, compared to 

819
00:46:12,900 --> 00:46:15,800
most needy people, but I never 
had profound. 

820
00:46:16,000 --> 00:46:19,300
Also grow things like that and 
part of it I think is I would 

821
00:46:19,300 --> 00:46:24,200
just over training constantly in
a context where I also wasn't 

822
00:46:24,200 --> 00:46:26,800
getting enough sleep and 
prioritizing these other things.

823
00:46:27,100 --> 00:46:29,200
So I guess long story show would
see? 

824
00:46:29,200 --> 00:46:31,400
No lytx, I think of them the 
same way, right? 

825
00:46:31,400 --> 00:46:34,400
We don't like just like with 
exercise, you want to do it and 

826
00:46:34,400 --> 00:46:37,300
then recover from it. 
See analytics, I think of the 

827
00:46:37,300 --> 00:46:40,000
same, right? 
So the most common way to 

828
00:46:40,000 --> 00:46:43,000
approach, see no Linux is 
something that's been termed 

829
00:46:43,000 --> 00:46:46,300
hit-and-run dosing. 
So you do You know, these 

830
00:46:46,300 --> 00:46:50,300
compounds and fairly high doses 
for, you know, two sometimes 

831
00:46:50,300 --> 00:46:54,500
three days a month and then you 
take a big rest before you would

832
00:46:54,500 --> 00:46:57,800
do your next cycle and again 
going back to that, you know, 

833
00:46:58,400 --> 00:47:01,800
pruning metaphor, right. 
A good Gardener is not going to 

834
00:47:01,800 --> 00:47:04,600
prune their plant every day if 
they did, they'll kill. 

835
00:47:04,600 --> 00:47:07,000
Are you want to prune it 
periodically? 

836
00:47:07,100 --> 00:47:10,000
And then how it have a chance to
recover. 

837
00:47:10,300 --> 00:47:13,800
So, long story short, that would
be the way that we recommend. 

838
00:47:14,100 --> 00:47:16,700
You do see analytics and that's 
the way they've been In study 

839
00:47:16,800 --> 00:47:20,400
and resources that you would do 
a fairly high dose of them, but 

840
00:47:20,400 --> 00:47:24,000
just for this really brief 
period of time and then give the

841
00:47:24,000 --> 00:47:28,500
tissues ample time to rejuvenate
between that dose in your next 

842
00:47:28,500 --> 00:47:30,800
cycle. 
Yeah, that makes total sense. 

843
00:47:31,000 --> 00:47:34,200
And in the yard using some of 
these in the product line, as 

844
00:47:34,200 --> 00:47:36,500
well. 
Yeah, we have our product called

845
00:47:36,500 --> 00:47:40,700
qualia seen Olynyk and it comes 
in a box and it's got a blister 

846
00:47:40,700 --> 00:47:44,600
pack with 12 capsules and our 
base recommendation is you just 

847
00:47:44,600 --> 00:47:49,700
do six capitals. 
Eggs, each day today's at some 

848
00:47:49,700 --> 00:47:52,100
point during the month. 
So for me, I take it the first 

849
00:47:52,100 --> 00:47:54,300
weekend of a month and that's 
it. 

850
00:47:54,300 --> 00:47:56,700
I don't you know, worry about it
until the next month rolls 

851
00:47:56,700 --> 00:47:58,300
around. 
Gotcha. 

852
00:47:58,900 --> 00:48:04,300
And when it comes to y'all's 
product line, specifically, I'm 

853
00:48:04,300 --> 00:48:07,800
assuming you'll have a higher 
end products, a more expensive 

854
00:48:07,800 --> 00:48:10,500
part of than most other 
supplements out there and I'm 

855
00:48:10,500 --> 00:48:13,100
assuming a lot of that increased
cost of just from the vast 

856
00:48:13,100 --> 00:48:15,500
amount of research that you're 
doing in the quality of the 

857
00:48:15,500 --> 00:48:16,600
ingredients. 
Points of compounds you're 

858
00:48:16,600 --> 00:48:19,500
using. 
Yeah, that's a big part of it in

859
00:48:19,500 --> 00:48:25,200
a part is sometimes to get this 
study does just that the 

860
00:48:25,200 --> 00:48:29,000
ingredient costs are a lot more.
So I've seen a, you know, a 

861
00:48:29,000 --> 00:48:33,200
couple other products. 
So I going back to that bank 

862
00:48:33,200 --> 00:48:38,200
compound by certain, you know, 
so if you were to go to the way 

863
00:48:38,200 --> 00:48:41,400
that's being used in human 
studies is basically 20 

864
00:48:41,400 --> 00:48:43,300
milligrams per kilogram of body 
weight. 

865
00:48:43,400 --> 00:48:46,400
So to get a scene oolitic, do 
she have to take a, you know, a 

866
00:48:46,500 --> 00:48:49,700
large amount of it. 
It and, you know, I'll see 

867
00:48:49,700 --> 00:48:52,200
sometimes other products and 
will be 100 milligrams. 

868
00:48:52,200 --> 00:48:56,400
Total by this like well that 
would be good for like someone 

869
00:48:56,400 --> 00:48:59,300
that weighed 12 pounds. 
Yeah. 

870
00:48:59,300 --> 00:49:01,700
Right. 
So that's part of it too. 

871
00:49:01,700 --> 00:49:08,700
I like to use the study doses of
often multiple ingredients that,

872
00:49:09,700 --> 00:49:13,800
you know, we feel that's 
delivers more value because I 

873
00:49:13,808 --> 00:49:17,100
think the poorest value 
something is when you buy 

874
00:49:17,100 --> 00:49:18,800
something. 
It doesn't do what you wanted to

875
00:49:18,800 --> 00:49:23,200
do, totally and with regards to 
supplements, there's a lot of 

876
00:49:23,600 --> 00:49:25,900
smoke and mirrors at there and a
lot of companies come into the 

877
00:49:25,900 --> 00:49:27,400
market and just throwing 
something together. 

878
00:49:27,400 --> 00:49:29,700
Put a sticker on there and put 
it down on Amazon. 

879
00:49:31,100 --> 00:49:34,200
Do y'all have like a third party
testing for a quality assurance?

880
00:49:34,200 --> 00:49:36,600
And to know there's no banned 
substances in there anything 

881
00:49:36,600 --> 00:49:40,500
like that? 
Yeah, so it depends on which we 

882
00:49:40,500 --> 00:49:43,000
do. 
Third party like testing for 

883
00:49:43,000 --> 00:49:46,100
quality measures for all of our 
ingredients, right? 

884
00:49:46,100 --> 00:49:50,200
To make sure that Ingredients, 
what, you know, you know what, 

885
00:49:50,200 --> 00:49:53,100
we have on the label that is 
standardized to the right amount

886
00:49:53,100 --> 00:49:56,700
of the active compound, but in 
terms of, like, NSF would be, 

887
00:49:56,700 --> 00:50:00,100
like a third party thing that 
often will test things for 

888
00:50:00,100 --> 00:50:04,200
reassurance for an athlete. 
So we do that not NSF, we use a 

889
00:50:04,200 --> 00:50:07,400
different. 
There's three main, informed 

890
00:50:07,400 --> 00:50:11,400
choice, and it's f&b CSG. 
I think is the third one that 

891
00:50:11,400 --> 00:50:13,000
all, you know, offer that 
service. 

892
00:50:13,000 --> 00:50:14,600
So we do that for qual, your 
mind. 

893
00:50:14,600 --> 00:50:16,800
I don't think we've done it for 
other products. 

894
00:50:17,800 --> 00:50:22,900
And part just that market like 
the athlete high-level athlete 

895
00:50:22,900 --> 00:50:26,600
Market, that needs things to go 
through one of those before they

896
00:50:26,600 --> 00:50:28,600
could take. 
It has just not been our Niche. 

897
00:50:29,900 --> 00:50:32,700
That said there's we don't use 
anything. 

898
00:50:32,700 --> 00:50:36,600
So whadda would be the world 
anti-doping Association. 

899
00:50:36,600 --> 00:50:40,000
They come out with a updated 
list, every couple of years, we 

900
00:50:40,000 --> 00:50:42,600
don't use anything that would 
ever be on the water list. 

901
00:50:42,800 --> 00:50:44,400
Nice. 
Yeah, because I compete in 

902
00:50:44,400 --> 00:50:47,300
natural bodybuilding. 
They've got a super exhausted 

903
00:50:47,300 --> 00:50:49,000
van. 
A substance list I'm going to 

904
00:50:49,500 --> 00:50:52,200
you know take your stuff. 
No that's been at least the the 

905
00:50:52,200 --> 00:50:54,400
original formula has gone 
through informed choice so I can

906
00:50:54,400 --> 00:50:55,700
take that back to worry about 
it. 

907
00:50:57,000 --> 00:51:01,300
And I think it's the BC SG. 
Well I'm my acronym might be 

908
00:51:01,300 --> 00:51:03,800
wrong but I think that's the one
we use for call your mind. 

909
00:51:03,900 --> 00:51:06,200
Nice, very cool. 
Well what else is in the 

910
00:51:06,200 --> 00:51:08,200
pipeline for you? 
What's get you excited know that

911
00:51:08,500 --> 00:51:10,000
everything that you're doing 
right now for an anti-aging 

912
00:51:10,000 --> 00:51:11,500
standpoint. 
But there's anything else that 

913
00:51:11,500 --> 00:51:13,000
you've also been dabbling in 
here. 

914
00:51:13,000 --> 00:51:17,900
Lately, we have been doing a lot
of research in the area that I 

915
00:51:17,908 --> 00:51:21,100
would guess you think of it as 
pain and inflammation but you 

916
00:51:21,100 --> 00:51:25,600
know mostly in that like so an 
area that I think Jimmy is super

917
00:51:25,600 --> 00:51:27,800
interesting. 
Goes back into that. 

918
00:51:27,800 --> 00:51:31,400
You know like recovery is for 
exercise, right? 

919
00:51:31,400 --> 00:51:37,100
So you know some 61 I mentioned 
that I was on the north side of 

920
00:51:37,100 --> 00:51:42,100
60 so there's compared to the 25
year old me that that crazy 

921
00:51:42,100 --> 00:51:44,900
amount of exercise. 
I would tend to get you know 

922
00:51:45,600 --> 00:51:50,200
more like pain, muscle pain, 
soreness joint pain if I did 

923
00:51:50,200 --> 00:51:54,000
something crazy intense and then
that can prevent me from getting

924
00:51:54,000 --> 00:51:58,000
back to things aggressively as 
I'd like, Or making the games 

925
00:51:58,000 --> 00:52:00,500
over time that I still want to 
have at this point in my life. 

926
00:52:00,500 --> 00:52:04,000
So that idea of, you know, are 
they things that you can take 

927
00:52:04,000 --> 00:52:08,600
that would alleviate some of 
that post exercise, you know 

928
00:52:08,900 --> 00:52:13,600
soreness pain and allow you to 
make games faster. 

929
00:52:13,700 --> 00:52:15,400
It's an area. 
I've been super interested in 

930
00:52:15,400 --> 00:52:19,600
and that I'm working on. 
We've also been spending a bit 

931
00:52:19,600 --> 00:52:26,000
of time on looking at maybe some
of the other Hallmarks of Aging 

932
00:52:26,000 --> 00:52:28,900
so you know. 
Are potentially things that you 

933
00:52:28,900 --> 00:52:32,200
could include in your diet say 
like in a degree and rank as an 

934
00:52:32,207 --> 00:52:35,100
example that may better support 
stem cells or t. 

935
00:52:35,100 --> 00:52:39,200
The mirrors that type of thing. 
So those are the two areas that 

936
00:52:39,300 --> 00:52:44,400
I've been mostly focusing my 
research on and then most of my 

937
00:52:44,400 --> 00:52:48,800
writing lately has been on Deck 
brain health and that's because 

938
00:52:48,800 --> 00:52:54,300
come June end of June 20, 23 
will be launching a new product 

939
00:52:54,300 --> 00:52:56,500
called quality of symbiotic. 
That's a gut brain. 

940
00:52:56,600 --> 00:53:00,200
Rain powder. 
So it will be a combination of 

941
00:53:01,000 --> 00:53:05,600
Prebiotic fibers probiotics. 
Something called post biotics 

942
00:53:05,600 --> 00:53:10,700
and then fermented foods. 
And in our like, you know, 

943
00:53:10,700 --> 00:53:13,900
pre-launch study on that we 
recruited, people, that had GI 

944
00:53:13,900 --> 00:53:19,800
issues and made a big impact and
like five common bucket areas of

945
00:53:19,800 --> 00:53:22,300
GI areas. 
So that one, we're all like, I 

946
00:53:22,308 --> 00:53:25,600
know our team super excited to 
have that available. 

947
00:53:26,000 --> 00:53:31,000
Yeah, that is very exciting. 
What's your take on oil is 

948
00:53:31,000 --> 00:53:34,500
particularly vegetable oils. 
Have you done much research on 

949
00:53:34,500 --> 00:53:38,800
that and they're supposed impact
on overall inflammation and 

950
00:53:38,800 --> 00:53:41,800
metabolic health. 
Yeah. 

951
00:53:41,800 --> 00:53:44,300
What's up? 
I'm fairly knowledgeable and it.

952
00:53:44,500 --> 00:53:47,900
I think so. 
I tended to fall to the like an 

953
00:53:47,900 --> 00:53:52,800
idea of quality, right? 
Like so let's not you know, just

954
00:53:52,800 --> 00:53:54,900
throw something. 
Under the bus like the quality 

955
00:53:54,900 --> 00:53:57,300
of something, they make a big 
difference and then you know, 

956
00:53:57,300 --> 00:54:00,100
the other piece would be, you 
know, you and I might 

957
00:54:00,100 --> 00:54:02,200
genetically be vastly different,
right? 

958
00:54:02,200 --> 00:54:06,900
Like the diet that you Excel on 
may or may not work as well for 

959
00:54:06,900 --> 00:54:08,500
me, right? 
You never know until you run 

960
00:54:08,500 --> 00:54:12,400
that experiment. 
So the By getting back to oils. 

961
00:54:12,900 --> 00:54:14,300
I can just tell you what I do, 
right? 

962
00:54:14,300 --> 00:54:18,300
I eat a lot of avocados. 
If you know, I cut open an 

963
00:54:18,300 --> 00:54:21,600
avocado when I see, you know any
like Browning areas. 

964
00:54:21,600 --> 00:54:24,200
I have those away and throw them
out and profitable. 

965
00:54:24,200 --> 00:54:26,800
Throw the whole avocado because 
right now you're starting to get

966
00:54:26,900 --> 00:54:29,900
that brown in your seek some 
oxidation some rancidity, right?

967
00:54:29,900 --> 00:54:34,100
So what oils I think it's super 
important to eat great quality 

968
00:54:34,100 --> 00:54:36,100
ones. 
You know, if there's any 

969
00:54:36,100 --> 00:54:39,300
indication it's damaged, don't 
even run the experiment idiot 

970
00:54:39,300 --> 00:54:42,900
like you better just getting it.
Cam in all of the diet and 

971
00:54:43,300 --> 00:54:46,200
things, I tend to you know, 
consume a lot of oils. 

972
00:54:47,000 --> 00:54:52,300
I'm a big, you know, pasture 
butter and you know, olives 

973
00:54:52,300 --> 00:54:56,500
avocados, you know knots things 
like that would be plant sources

974
00:54:56,500 --> 00:55:02,700
of healthy oils, heavy whipping 
cream, you know, full fat 

975
00:55:02,700 --> 00:55:03,600
yogurt. 
I like that. 

976
00:55:03,600 --> 00:55:06,100
You know, that see that heavy 
cream on the top. 

977
00:55:06,100 --> 00:55:09,600
So I'm definitely not that go 
back. 

978
00:55:09,600 --> 00:55:13,600
I don't personally We use, you 
know, much that would be in the 

979
00:55:13,600 --> 00:55:18,400
refined vegetable oil category. 
I tend to cook with coconut oil 

980
00:55:18,400 --> 00:55:20,700
or butter. 
Yeah, fuck the refined, 

981
00:55:20,700 --> 00:55:24,100
vegetable oils. 
They're all pretty much rancid. 

982
00:55:24,200 --> 00:55:27,700
Anyways, like they go through a 
deodorization process so that 

983
00:55:27,700 --> 00:55:30,100
you can't smell the rancidity 
component there. 

984
00:55:30,700 --> 00:55:33,100
But I feel like if that was not 
the case, we wouldn't want to 

985
00:55:33,100 --> 00:55:35,100
consume them because they would 
wouldn't be to get it past her 

986
00:55:35,100 --> 00:55:37,600
nose. 
So I feel like those things 

987
00:55:37,600 --> 00:55:39,300
would all make sense to avoid 
for sure. 

988
00:55:40,200 --> 00:55:43,000
Yeah. 
And I think, you know, with 

989
00:55:43,800 --> 00:55:47,100
there's lots of things that if, 
you know, things similar to that

990
00:55:47,100 --> 00:55:51,600
like deodorizing weren't done, 
you know, the be enough tastes 

991
00:55:51,600 --> 00:55:53,200
and odors we wouldn't eat them, 
right? 

992
00:55:53,200 --> 00:55:57,400
That's the skill of the modern 
Ultra processed food companies, 

993
00:55:57,400 --> 00:56:00,000
right? 
They do a skillful job of 

994
00:56:00,300 --> 00:56:02,800
masking or eliminating all these
things that we would be 

995
00:56:02,800 --> 00:56:05,500
disinclined to eat if we 
actually tasted them. 

996
00:56:06,000 --> 00:56:11,000
Totally totally speaking of 
sleep Parks you Earlier, do you 

997
00:56:11,000 --> 00:56:14,100
have a stance on melatonin 
specifically like people do 

998
00:56:14,100 --> 00:56:16,200
often times supplement with that
quite heavily? 

999
00:56:16,200 --> 00:56:18,500
Is that something that's going 
to have a detrimental effect on 

1000
00:56:18,500 --> 00:56:20,800
their own natural production of 
melatonin? 

1001
00:56:21,900 --> 00:56:24,900
And it's quite possible. 
I mean, melatonin somewhat. 

1002
00:56:24,900 --> 00:56:27,200
Interesting, most things that 
are in that, like, you know, 

1003
00:56:27,300 --> 00:56:32,400
neurotransmitter neurohormone 
hormone, the analogy I use is 

1004
00:56:32,400 --> 00:56:36,000
signal-to-noise, right? 
So there's, there's something I 

1005
00:56:36,008 --> 00:56:37,400
never learned this in medical 
school. 

1006
00:56:37,400 --> 00:56:39,800
I was in a psychology textbook, 
believe it or not. 

1007
00:56:39,900 --> 00:56:43,000
Are called the hooks. 
We have our law and hook and we 

1008
00:56:43,000 --> 00:56:45,500
were were 218, 1800s, 
researchers. 

1009
00:56:45,500 --> 00:56:48,100
But the gist of it. 
Like so the analogy would be 

1010
00:56:48,100 --> 00:56:52,300
imagine you go into a completely
dark closet and now you Light 

1011
00:56:52,300 --> 00:56:56,100
One Candle, right? 
Like big difference now, imagine

1012
00:56:56,100 --> 00:57:00,300
you go into that same closet but
there's already 99 and those lit

1013
00:57:00,300 --> 00:57:02,600
and you'll let one more light, 
one more, right? 

1014
00:57:02,900 --> 00:57:04,800
You maybe noticed almost no 
difference, right? 

1015
00:57:04,800 --> 00:57:09,500
So the one candle like that unit
is actually irrelevant. 

1016
00:57:09,500 --> 00:57:11,700
It's the Apportionable change in
something, right? 

1017
00:57:11,700 --> 00:57:14,600
That creates that signal that 
response, right? 

1018
00:57:14,600 --> 00:57:21,900
So, Most of our like most 
neurotransmitters hormones, you 

1019
00:57:21,900 --> 00:57:24,600
name it. 
Work on receptors, that are 

1020
00:57:24,600 --> 00:57:28,200
outside our of ourselves and I 
think of those as the ears and 

1021
00:57:28,200 --> 00:57:32,100
eyes of ourselves right in a 
simple sense and my intuition is

1022
00:57:32,100 --> 00:57:34,200
the same principle holds 
throughout, right? 

1023
00:57:34,200 --> 00:57:35,900
It's that signal to noise, 
right? 

1024
00:57:35,900 --> 00:57:39,600
Proportional change is how 
change is detected by? 

1025
00:57:39,600 --> 00:57:42,200
It's not, you know, did we Light
One Candle? 

1026
00:57:42,200 --> 00:57:46,900
It's the contact like was the 
noise level really loud or Was 

1027
00:57:46,900 --> 00:57:49,000
it soft, right? 
You know, if we whisper in a 

1028
00:57:49,500 --> 00:57:52,500
quiet room, will hear it if we 
Whispering allowed restaurant? 

1029
00:57:52,500 --> 00:57:57,500
Probably not. 
So melatonin my personal bias is

1030
00:57:57,500 --> 00:58:00,200
when I think it's a great thing 
that helps a lot of people, but 

1031
00:58:00,200 --> 00:58:03,500
when I was working more directly
with patients, I went with a 

1032
00:58:03,500 --> 00:58:06,200
much more physiological dose 
when I did use it. 

1033
00:58:06,300 --> 00:58:11,100
So you know, 300 micrograms, 
instead of 3 mg, as an example. 

1034
00:58:11,300 --> 00:58:15,100
Like when you get to, you know, 
35 mg, you two pretty big dose 

1035
00:58:16,000 --> 00:58:18,900
that said. 
And I you know, compared to most

1036
00:58:18,900 --> 00:58:23,300
things I just haven't seen in 
the research - adaptations like 

1037
00:58:23,300 --> 00:58:27,900
often what happens if you give 
something in an amount way 

1038
00:58:27,900 --> 00:58:30,500
higher than what we need. 
You just see. 

1039
00:58:31,200 --> 00:58:36,200
So again the analogy would be if
we play loud music all the time.

1040
00:58:36,400 --> 00:58:39,200
Well, desensitized to that, 
right will need to play it 

1041
00:58:39,200 --> 00:58:41,500
louder and louder to get the 
same response. 

1042
00:58:41,900 --> 00:58:44,100
So I haven't seen that with 
melatonin. 

1043
00:58:44,900 --> 00:58:46,600
You know. 
So it seems to be really safe to

1044
00:58:46,600 --> 00:58:51,100
even take those higher doses. 
But my, my bias is that if you 

1045
00:58:51,100 --> 00:58:54,000
don't need to take it, it's 
better to take the building 

1046
00:58:54,000 --> 00:58:55,900
block, you know, make sure 
you're getting enough tryptophan

1047
00:58:55,900 --> 00:58:59,800
in your diet and then your brain
and you actually do, you know 

1048
00:59:00,100 --> 00:59:01,700
what? 
Organ makes the most melatonin 

1049
00:59:02,100 --> 00:59:07,000
what the got about 90% of the 
Melatonin the bodies made in the

1050
00:59:07,000 --> 00:59:10,200
got super important for the guy.
Yeah it makes sense. 

1051
00:59:10,900 --> 00:59:12,400
Same with serotonin to believe 
right? 

1052
00:59:12,800 --> 00:59:14,400
Yeah. 
So we're told I think is even 

1053
00:59:14,400 --> 00:59:16,300
higher. 
Fire and 9% is made in the gut. 

1054
00:59:16,300 --> 00:59:19,300
So, you know, like my bias and 
the way we approached qualia 

1055
00:59:19,300 --> 00:59:22,200
night especially since we're 
saying out, take this at dinner.

1056
00:59:23,100 --> 00:59:26,500
Like you want to ideally promote
people take melatonin in that 

1057
00:59:26,500 --> 00:59:30,200
window to spike it in the blood 
when your body would naturally 

1058
00:59:30,200 --> 00:59:32,500
spiking it. 
So you know, coming up to when 

1059
00:59:32,500 --> 00:59:36,100
you'd be going to bed. 
And so we just thought a better 

1060
00:59:36,300 --> 00:59:40,300
route was let's give tryptophan 
some Co factors that help in the

1061
00:59:40,300 --> 00:59:45,400
enzymes that can turn tryptophan
into melatonin and I got My 

1062
00:59:45,400 --> 00:59:50,300
general thought process or, you 
know, relatively healthy people 

1063
00:59:50,300 --> 00:59:53,000
give your body the resources and
a lot of figure out how to use 

1064
00:59:53,000 --> 00:59:55,800
them. 
If someone's, you know, really 

1065
00:59:55,800 --> 00:59:58,800
sick. 
And you know, I'd say they have 

1066
00:59:59,300 --> 01:00:02,800
some what I think. 
People don't always understand 

1067
01:00:02,800 --> 01:00:06,800
melatonin works most well as 
it's called a Chrono biotic 

1068
01:00:06,800 --> 01:00:09,800
something that helps anchor. 
Our body clock in time it 

1069
01:00:09,808 --> 01:00:14,500
doesn't really work great like 
to help us fall asleep per se. 

1070
01:00:14,600 --> 01:00:20,400
I mean, it's not sedative, it's 
it doesn't necessarily help us, 

1071
01:00:20,400 --> 01:00:22,400
you know, get better quality 
sleep. 

1072
01:00:22,500 --> 01:00:25,300
And sometimes, you know, some 
people that take really high 

1073
01:00:25,300 --> 01:00:27,000
doses. 
They'll almost wake feeling a 

1074
01:00:27,000 --> 01:00:29,700
little bit sluggish, right? 
They don't like one of the 

1075
01:00:29,700 --> 01:00:33,400
things when we were 
investigating quiet night, I 

1076
01:00:33,400 --> 01:00:37,100
asked people specifically what 
it was like at the beginning of 

1077
01:00:37,100 --> 01:00:39,400
their day. 
Like, you know, like did you 

1078
01:00:39,400 --> 01:00:42,000
wake up feeling refreshed? 
We able to jump out of bed. 

1079
01:00:42,000 --> 01:00:43,500
Getting going, right? 
Because that's what I care 

1080
01:00:43,500 --> 01:00:45,400
about. 
That's a better marker. 

1081
01:00:45,400 --> 01:00:48,900
That's sleep worked. 
Well, whereas, sometimes if the 

1082
01:00:48,900 --> 01:00:52,400
dose of Melatonin is too high, 
it can actually negatively 

1083
01:00:52,800 --> 01:00:54,800
impact that beginning of your 
next day. 

1084
01:00:55,700 --> 01:00:59,200
I've been taking this valerian 
root tea before I go to bed and 

1085
01:00:59,200 --> 01:01:03,600
that knocks me out completely. 
So balerion would be into that 

1086
01:01:03,600 --> 01:01:07,400
in that sedative or category. 
Like it's maybe the most common 

1087
01:01:07,400 --> 01:01:10,800
one, but chamomile is another 
one you'll commonly see in. 

1088
01:01:11,000 --> 01:01:15,000
They can work really well or, 
you know, getting someone, you 

1089
01:01:15,000 --> 01:01:20,500
know, into that fall asleep. 
So, I think balerion as far as 

1090
01:01:20,500 --> 01:01:25,200
like, I know it would be the 
most studied single or that like

1091
01:01:25,200 --> 01:01:28,100
sedative type of, like, you need
something to help you fall 

1092
01:01:28,100 --> 01:01:30,500
asleep. 
Do you have a similar view of 

1093
01:01:30,500 --> 01:01:32,400
vitamin D as you do? 
Do melatonin. 

1094
01:01:32,400 --> 01:01:36,500
And as far as like the, it's not
likely going to have a 

1095
01:01:36,500 --> 01:01:39,900
drastically negative effect with
higher dosages as well. 

1096
01:01:41,700 --> 01:01:49,400
So like vitamin D is interesting
I we like as a company. 

1097
01:01:49,400 --> 01:01:52,800
We tend to be a lower dose for 
vitamin D, much more, you know, 

1098
01:01:52,800 --> 01:01:57,200
the daily value don't, you know?
So like the RDA, you know, maybe

1099
01:01:57,200 --> 01:02:02,100
double that as opposed to like, 
you know, you know, 5,000 IU or 

1100
01:02:02,100 --> 01:02:04,500
something, right? 
I think so. 

1101
01:02:04,500 --> 01:02:08,600
One of the things I look at is 
individual studies on something,

1102
01:02:08,700 --> 01:02:11,800
but I'll also look at the 
meta-analysis and You know, one 

1103
01:02:11,800 --> 01:02:15,000
of the main use cases of vitamin
D as an example, would be for 

1104
01:02:15,000 --> 01:02:19,100
immunity right to make us more 
bulletproof and in those studies

1105
01:02:19,100 --> 01:02:25,000
the best responses have actually
been in say like a 600 to 800 IU

1106
01:02:25,000 --> 01:02:28,700
range, you actually do slightly 
worse when you get up to the 

1107
01:02:28,700 --> 01:02:32,300
four or five thousand. 
So you know, so my default is 

1108
01:02:32,300 --> 01:02:37,000
again like what's you know, like
is there, you know that your 

1109
01:02:37,000 --> 01:02:40,100
peas, Dodds it right? 
Like that range where the most 

1110
01:02:40,100 --> 01:02:42,400
people are likely to get. 
The most benefits. 

1111
01:02:42,600 --> 01:02:45,900
Now that said if someone's 
deficient in vitamin D, they're 

1112
01:02:45,900 --> 01:02:49,200
probably going to do way better,
at least initially getting, you 

1113
01:02:49,200 --> 01:02:50,800
know, like doing a much higher 
dose. 

1114
01:02:51,100 --> 01:02:53,800
So I'm like, I guess long story 
short, I'm not a Moore's better 

1115
01:02:53,800 --> 01:02:58,000
person and I try to find 
whatever the ingredient is, is 

1116
01:02:58,000 --> 01:03:03,300
there like a dose range? 
Where I'm most confident that 

1117
01:03:03,300 --> 01:03:07,600
someone taking this long term is
going to get a good benefit and 

1118
01:03:07,700 --> 01:03:10,400
again like you may be aware of 
this. 

1119
01:03:10,400 --> 01:03:14,600
But what sometimes Happens in 
studies is like, it'll be a 

1120
01:03:14,600 --> 01:03:18,100
really high dose of something. 
And the first four weeks that 

1121
01:03:18,100 --> 01:03:22,400
worked great by three months, 
like, you've seen that your 

1122
01:03:22,400 --> 01:03:24,700
piece Johnson, right? 
That current like you've already

1123
01:03:24,700 --> 01:03:28,100
trapped through that and the way
I think of it, as you know, 

1124
01:03:28,100 --> 01:03:29,500
again like exercise. 
Right. 

1125
01:03:29,500 --> 01:03:32,900
Your you start coaching someone 
that's super sedentary. 

1126
01:03:33,100 --> 01:03:35,400
Pretty much any exercise 
program, you put them on. 

1127
01:03:35,400 --> 01:03:36,700
They're going to improve for a 
while. 

1128
01:03:38,100 --> 01:03:40,400
If you don't then aren't smart 
about it. 

1129
01:03:40,400 --> 01:03:41,700
At some point, they make. 
Plateau. 

1130
01:03:41,700 --> 01:03:44,500
Alright, we'll stop you keep 
doing that but they're not going

1131
01:03:44,500 --> 01:03:48,500
to keep painting. 
And you know, if you're unwise 

1132
01:03:48,500 --> 01:03:52,200
about it you could maybe 
overtrain, right? 

1133
01:03:52,200 --> 01:03:54,500
So like instead of performance 
staying at that Plateau, now we 

1134
01:03:54,500 --> 01:03:56,600
would actually starts to 
gradually worsen, right? 

1135
01:03:56,600 --> 01:04:00,900
So, you tracked through that 
whole upside down you and my 

1136
01:04:00,900 --> 01:04:05,800
bias is that almost anything. 
We do will eventually tracked 

1137
01:04:05,800 --> 01:04:10,000
through that upside down you 
that yerkes-dodson type of curve

1138
01:04:10,200 --> 01:04:13,700
and what determines Men's, 
whether that happens is the 

1139
01:04:13,700 --> 01:04:17,700
intensity of something. 
So you know if someone decided 

1140
01:04:17,700 --> 01:04:21,700
to run a marathon each week for 
the next six months, right, 

1141
01:04:21,700 --> 01:04:24,500
they're going to most people 
unless there are genetic freak 

1142
01:04:24,500 --> 01:04:27,400
are going to track through that 
pretty quickly, writing caused 

1143
01:04:27,600 --> 01:04:31,200
quite a bit of harm, you know. 
Conversely if someone said well 

1144
01:04:31,200 --> 01:04:35,100
I'm going to you know walk a 
mile every day for the next you 

1145
01:04:35,107 --> 01:04:37,900
know, five years. 
You know they may still be 

1146
01:04:37,900 --> 01:04:41,200
improving like going up that you
know curve and not hit apply. 

1147
01:04:41,400 --> 01:04:43,800
At tell yet. 
So, the intensity of something 

1148
01:04:44,300 --> 01:04:49,500
is what determines the amount of
time before we, you know, Bato 

1149
01:04:49,500 --> 01:04:52,100
and then start to not benefit 
from something. 

1150
01:04:52,500 --> 01:04:55,600
And with, you know, things like 
vitamins and herbs the 

1151
01:04:55,600 --> 01:05:01,100
intensity, to me means to Dos. 
Yeah, no, I'm saying since, 

1152
01:05:01,200 --> 01:05:06,200
like, when like my default is 
that if I personally plan on 

1153
01:05:06,200 --> 01:05:08,900
taking some things for a long 
period of time which for many of

1154
01:05:08,900 --> 01:05:12,200
our products I have taken them 
for long periods of time, But I 

1155
01:05:12,207 --> 01:05:17,700
want to make sure that I'm going
to be more like walking, then 

1156
01:05:17,700 --> 01:05:20,800
having a person run a marathon 
and then one of the things I 

1157
01:05:20,800 --> 01:05:22,900
know I do and we recommend its a
company. 

1158
01:05:23,200 --> 01:05:25,300
Is that we all like to call your
mind? 

1159
01:05:25,300 --> 01:05:29,100
Our original nootropic, we 
recommend people take say Monday

1160
01:05:29,100 --> 01:05:31,800
through Friday, for me my work 
days and then take the weekend 

1161
01:05:31,800 --> 01:05:34,600
off by just like, you know, 
fracture size, right? 

1162
01:05:34,600 --> 01:05:36,700
You're not going to lift 
weights, most people every 

1163
01:05:36,700 --> 01:05:39,900
single day, you're going to 
periodically take days off and 

1164
01:05:39,900 --> 01:05:42,200
then, you know, over time 
Periodically, do you like a 

1165
01:05:42,200 --> 01:05:44,700
deloading week or week off? 
Right? 

1166
01:05:44,700 --> 01:05:47,600
So, I think that same approach 
is how I conceptualize you. 

1167
01:05:47,600 --> 01:05:50,100
My Approach. 
Personally, the supplementation.

1168
01:05:50,100 --> 01:05:53,600
So, unless you know something, 
you know, per se, like an 

1169
01:05:53,600 --> 01:05:56,100
insulin dependent person, right?
Like of course, they need to 

1170
01:05:56,100 --> 01:05:59,000
take insulin every day, but for 
most of us that are pretty 

1171
01:05:59,000 --> 01:06:03,900
healthy and taking supplements, 
I my advice is, you know, feed 

1172
01:06:03,900 --> 01:06:07,800
it much more like you would a 
sound exercising program which 

1173
01:06:07,800 --> 01:06:09,900
makes a lot of sense and I feel 
like, you know, for a supplement

1174
01:06:09,900 --> 01:06:14,100
company to say, Hey, look, Don't
take our product X days a week. 

1175
01:06:14,100 --> 01:06:16,700
I mean, that speaks volumes to 
as opposed to just you got to 

1176
01:06:16,700 --> 01:06:19,900
take it every day all the time. 
So yeah, I think, I think you're

1177
01:06:19,900 --> 01:06:23,000
right on the money there. 
Well, dr. 

1178
01:06:23,000 --> 01:06:25,000
Kelly I thoroughly enjoyed the 
conversation. 

1179
01:06:25,000 --> 01:06:28,700
I have learned a ton one more 
question for you when it comes 

1180
01:06:28,700 --> 01:06:32,000
to your own product line there. 
What have you personally been 

1181
01:06:32,000 --> 01:06:34,900
used on a regular basis and 
found the most benefit with and 

1182
01:06:34,900 --> 01:06:40,500
what has that benefit been? 
So the I'm on a screen a lot 

1183
01:06:40,600 --> 01:06:43,500
computer mostly I'm not I don't 
spend much time looking at my 

1184
01:06:43,500 --> 01:06:48,300
phone but we have a product 
called quality of vision that I 

1185
01:06:48,300 --> 01:06:51,900
convinced our company to make 
like almost there to use cases 

1186
01:06:51,900 --> 01:06:55,300
to protect our eyes from all the
stress of excessive screen time.

1187
01:06:55,300 --> 01:06:59,700
So like it's arguably our 
simplest product but that's one 

1188
01:06:59,700 --> 01:07:02,800
that for me is just a game 
changer, right? 

1189
01:07:02,800 --> 01:07:07,000
I stress my eyes out a huge 
amount because of my My 

1190
01:07:07,000 --> 01:07:10,500
profession and my work at this 
point, reading research and 

1191
01:07:10,500 --> 01:07:13,700
doing other work on my computer 
and, you know, so I rely on 

1192
01:07:13,700 --> 01:07:15,700
that. 
So that and then we have a 

1193
01:07:15,707 --> 01:07:18,300
couple different cognitive 
products. 

1194
01:07:18,300 --> 01:07:20,100
So the quality of Mind, our 
original one. 

1195
01:07:20,400 --> 01:07:24,800
We also have all your focus. 
We have an energy shot, we call 

1196
01:07:24,800 --> 01:07:26,500
it. 
Quality, nootropic Energy Shot, 

1197
01:07:26,700 --> 01:07:31,900
which is got you again? 
Nootropic herbs and it's so I 

1198
01:07:32,300 --> 01:07:34,200
that would be one of those 
three. 

1199
01:07:34,600 --> 01:07:36,600
You know, each week I do Monday 
through Friday. 

1200
01:07:36,900 --> 01:07:39,700
Commonly the energy shot just 
because I don't think it means. 

1201
01:07:39,700 --> 01:07:43,700
I don't have to take as many 
capsules and then the newer 

1202
01:07:43,700 --> 01:07:46,600
product while you seen a lytic 
that we launched last June. 

1203
01:07:46,600 --> 01:07:49,800
I started taking that well 
before we even launched it. 

1204
01:07:49,800 --> 01:07:54,800
So that one I think that's 
helped me do two things like I 

1205
01:07:55,600 --> 01:07:59,300
at this point in my life putting
on, you know you know muscle you

1206
01:07:59,300 --> 01:08:01,800
know losing fats a bit more 
challenging than it was even 

1207
01:08:01,800 --> 01:08:05,800
when I was in my late 40s and I 
feel like my shapes improved 

1208
01:08:05,800 --> 01:08:08,800
over the last year. 
Quite Substantially nice nice. 

1209
01:08:09,200 --> 01:08:11,200
But that's awesome. 
I'm excited to give him a shot. 

1210
01:08:11,200 --> 01:08:13,700
I'm going to try some of these 
and kind of incorporate them in 

1211
01:08:13,707 --> 01:08:16,899
the mon supplementation protocol
here and see if I can tell the 

1212
01:08:16,899 --> 01:08:19,899
benefit, I do appreciate the 
research that you are putting 

1213
01:08:19,899 --> 01:08:24,300
out as a company of the products
themselves as opposed to just 

1214
01:08:24,300 --> 01:08:27,899
the compounds in a you know, 
Standalone research paper that 

1215
01:08:27,899 --> 01:08:31,000
may not be diving into the use 
case, scenarios of the people 

1216
01:08:31,000 --> 01:08:32,600
are purchasing, it are going to 
be using. 

1217
01:08:32,600 --> 01:08:34,899
So I think that speaks volumes 
for sure. 

1218
01:08:35,600 --> 01:08:38,399
What can people go to? 
to learn more about the product 

1219
01:08:38,399 --> 01:08:42,899
line and and the research and 
just use specifically Yeah, so 

1220
01:08:42,899 --> 01:08:48,100
the best place is on neuro 
hacker.com and I'm not 

1221
01:08:48,200 --> 01:08:51,300
personally very active on social
media, but neural hacker is 

1222
01:08:51,300 --> 01:08:54,100
especially on Instagram. 
So again, it's time we will be 

1223
01:08:54,100 --> 01:08:56,700
neural hacker. 
That would look for on Instagram

1224
01:08:57,000 --> 01:09:00,899
and you know, our website is 
where I would put out, most of 

1225
01:09:00,899 --> 01:09:03,700
my content, like the writing 
other things I do at this point 

1226
01:09:03,700 --> 01:09:06,200
in my career. 
So most of the, the blog posts 

1227
01:09:06,200 --> 01:09:11,200
they are from you. 
They're either from me or the 

1228
01:09:11,200 --> 01:09:14,600
science ones would typically be 
me or we have a neuroscientist 

1229
01:09:14,600 --> 01:09:17,500
named Sarah a day. 
That's what does quite a bit of 

1230
01:09:17,500 --> 01:09:19,500
the content as well. 
Very nice. 

1231
01:09:19,800 --> 01:09:21,899
Why would link answer that? 
Make it easy for people to find 

1232
01:09:21,899 --> 01:09:23,700
you and again, dr. 
Kelly, I really appreciate the 

1233
01:09:23,700 --> 01:09:26,399
time and the Insight. 
Keep doing what you're doing for

1234
01:09:26,399 --> 01:09:28,700
sure. 
Thank you, thanks so much for 

1235
01:09:28,700 --> 01:09:30,500
having me on today. 
My pleasure.